1 00:00:00,120 --> 00:00:03,280 In the beginning on location Courtney, we are currently 2 00:00:03,280 --> 00:00:08,880 sitting in a very nice Airbnb. I guess it is I assume so in in 3 00:00:08,880 --> 00:00:14,680 Hobart we have just we are here because Salomon who have 4 00:00:14,680 --> 00:00:18,080 presented the Kanani Mountain run the Golden Trail series. 5 00:00:18,560 --> 00:00:21,920 I've just run it. You're injured and we are joined 6 00:00:21,920 --> 00:00:26,480 in this special edition of In the Beginning by the Omni 7 00:00:26,480 --> 00:00:30,920 Channel Brand Manager of Salomon Australia, Pete Coopers. 8 00:00:30,920 --> 00:00:32,640 Pete, how are you? I'm well, I'm well. 9 00:00:32,640 --> 00:00:35,240 It's brilliant. You've both come down and we've 10 00:00:35,240 --> 00:00:36,840 had the time of our lives out there. 11 00:00:37,800 --> 00:00:39,200 Thanks for chasing me up that mountain. 12 00:00:40,160 --> 00:00:42,480 That's a mouthful, isn't it? That intro Just let's just call 13 00:00:42,480 --> 00:00:44,320 him the boss. Yeah, the boss is Salomon 14 00:00:44,680 --> 00:00:46,120 instead of calling an Omni channel member. 15 00:00:46,400 --> 00:00:49,920 So, Courtney, lay it out because you actually have done nothing 16 00:00:49,920 --> 00:00:52,160 today. I've been on the camera, I've 17 00:00:52,160 --> 00:00:53,360 been doing the hardest work at all. 18 00:00:53,360 --> 00:00:55,080 It was freezing up on the top of the mountain. 19 00:00:55,080 --> 00:00:59,040 But no, you got Kanani Trail, like obviously the Golden, the 20 00:00:59,040 --> 00:01:00,680 Solomon Golden Trail series here. 21 00:01:00,680 --> 00:01:03,040 So you know, everyone was out racing 25K. 22 00:01:03,040 --> 00:01:06,320 It's what do we got, isn't it? About 1600 I think. 23 00:01:06,480 --> 00:01:08,440 Yeah, the 1600. Really. 24 00:01:09,240 --> 00:01:11,320 Geez, I think the website undersold that one. 25 00:01:11,840 --> 00:01:13,840 It was long. I'm interested to hear you 26 00:01:13,840 --> 00:01:15,920 fellas tell me all about the run. 27 00:01:15,920 --> 00:01:18,360 But I think, you know, you have everything from the elite, the 28 00:01:18,360 --> 00:01:20,880 best elites in the country. Yep, trying to win this race. 29 00:01:20,880 --> 00:01:23,240 And then they have a series and the winner of that series and 30 00:01:23,240 --> 00:01:26,040 goes off to a world final. Where's the world final this 31 00:01:26,040 --> 00:01:27,160 year? Hasn't been announced yet. 32 00:01:27,320 --> 00:01:29,320 Hasn't been announced so it's still a big surprise, but the 33 00:01:29,320 --> 00:01:31,800 best Aussie gets to go and race the best in the world at this 34 00:01:32,560 --> 00:01:34,200 some of the other. Kind of like the main Golden 35 00:01:34,200 --> 00:01:39,160 trail, for those who run trail you've got, there's got Sagama. 36 00:01:39,160 --> 00:01:42,600 Yeah, there's World Series, so China and and Japan Kobe trail 37 00:01:42,600 --> 00:01:47,160 will be there as well. So it big series and global. 38 00:01:47,160 --> 00:01:51,080 Well, the well, it is the best or the premier short course 39 00:01:51,520 --> 00:01:53,120 series in the world. Yeah, correct. 40 00:01:53,520 --> 00:01:55,760 The ranging from 20 right through to 30 KS. 41 00:01:55,760 --> 00:01:58,280 Yep, yeah. And in in Australia, no better 42 00:01:58,280 --> 00:02:01,080 course, I don't think so. Let's talk about it. 43 00:02:01,120 --> 00:02:04,440 Because today there was the 25K Mountain run, you had the Alpine 44 00:02:04,440 --> 00:02:07,480 Marathon which was 42 and a bit, and then you had the Ultra which 45 00:02:07,480 --> 00:02:11,160 was 66, which is actually just finishing while we start talking 46 00:02:11,160 --> 00:02:14,120 here from the warmth of this beautiful home in Hobart. 47 00:02:14,120 --> 00:02:17,600 But the back story very quickly before we get into celebrating 48 00:02:17,600 --> 00:02:20,040 the course, let's RIP the band aid off. 49 00:02:20,560 --> 00:02:23,320 There was a bet, mate. There was a bet, mate. 50 00:02:23,320 --> 00:02:28,520 Lee, PV, Liam winner take all 25K mountain run. 51 00:02:30,280 --> 00:02:31,360 Oh, and who won? I got. 52 00:02:31,440 --> 00:02:35,120 Absolutely dusted. I got absolutely dusted. 53 00:02:35,120 --> 00:02:36,520 Let's put it into context too though. 54 00:02:36,520 --> 00:02:39,800 Last night we were talking and and P saying PB in the marathon 55 00:02:39,800 --> 00:02:43,240 of 333330. Right 321. 56 00:02:44,160 --> 00:02:47,000 Right, I had you as I had you as favourite on the on the on the 57 00:02:47,000 --> 00:02:48,880 TAB. What? 58 00:02:48,960 --> 00:02:51,200 Do you know what your actual finishing time was? 59 00:02:51,720 --> 00:02:53,120 No, I think we checked. It was three. 60 00:02:53,120 --> 00:02:55,440 I was three. I was 20 I think. 61 00:02:55,640 --> 00:02:57,920 Yeah, you. You smashed me 16 minutes. 62 00:02:57,920 --> 00:02:59,920 You beat me home. I was doing sport cheques out on 63 00:02:59,920 --> 00:03:03,360 the course so I saw you leave. I saw you probably 3/4 of the 64 00:03:03,360 --> 00:03:07,480 way up Mount Wellington and at that stage I reckon it was 65 00:03:07,480 --> 00:03:09,760 probably a 7 minute difference. Pete was up. 66 00:03:09,800 --> 00:03:12,440 Yeah, only enough I thought it would blow out after that. 67 00:03:12,440 --> 00:03:15,200 I saw you at the top of the mountain, so right on the peak, 68 00:03:15,400 --> 00:03:18,200 all wide out. I think you'd actually clawed 69 00:03:18,200 --> 00:03:21,560 back a little bit of time, Liam. And then while we're waiting at 70 00:03:21,560 --> 00:03:23,960 the finish line, well then that that story told itself. 71 00:03:24,480 --> 00:03:27,520 Yeah, I blew up on the downhill. I blew up in a very big way on 72 00:03:27,520 --> 00:03:28,640 the downhill. Can we talk? 73 00:03:29,800 --> 00:03:33,440 We'll talk about our race experiences as we go, but this 74 00:03:33,440 --> 00:03:36,600 course pay. I don't know what you thought 75 00:03:36,600 --> 00:03:37,760 about. Have you run it before? 76 00:03:37,760 --> 00:03:40,160 Two years ago, yeah. So you know what? 77 00:03:40,160 --> 00:03:43,520 You knew what to expect. Yeah, but this course, Courtney, 78 00:03:43,760 --> 00:03:49,280 I told you in the car as we drove off, the 25K race is 79 00:03:49,280 --> 00:03:52,720 perfect. It's perfect because I'm sitting 80 00:03:52,720 --> 00:03:55,280 here now capable of actually having this conversation with 81 00:03:55,280 --> 00:03:59,920 you both and not having to be asleep or on the floor or 82 00:03:59,920 --> 00:04:02,400 anything. So the distance is nice, but you 83 00:04:02,400 --> 00:04:06,880 get, you get so tested on the way up and then on the way down, 84 00:04:07,120 --> 00:04:10,680 the scenery is unbelievable. It is just, it is a perfect 85 00:04:10,840 --> 00:04:12,120 race. I loved it. 86 00:04:12,120 --> 00:04:14,400 I loved the 25 K here. I thought it was so good. 87 00:04:14,960 --> 00:04:16,120 This is what I told you last night. 88 00:04:16,120 --> 00:04:20,440 It was always gonna be, you know, walking through some 89 00:04:20,440 --> 00:04:22,640 serious incline and then you've got the opportunity just to 90 00:04:22,640 --> 00:04:25,120 absolutely nail it as well. So it offers everything. 91 00:04:25,320 --> 00:04:27,000 Serious incline is an understatement. 92 00:04:27,800 --> 00:04:29,960 You were saying that? Halfway incline is an 93 00:04:30,080 --> 00:04:32,000 understatement. What, when I first saw you. 94 00:04:32,000 --> 00:04:35,480 So you've probably climbed, I reckon, about 600 to 700 metres 95 00:04:35,480 --> 00:04:38,560 of elevation when you saw me, which you didn't even recognise 96 00:04:38,560 --> 00:04:40,680 me. So that told me a little bit of 97 00:04:40,680 --> 00:04:43,760 what was going on. But actually, no, I, I saw Pete 98 00:04:43,760 --> 00:04:45,440 first. When you saw me, what were you 99 00:04:45,440 --> 00:04:47,000 thinking at that stage? Where is he? 100 00:04:47,960 --> 00:04:51,080 Where is. He say that am I ahead No, but 101 00:04:51,080 --> 00:04:53,000 when you saw me like what what are you thinking? 102 00:04:53,120 --> 00:04:55,560 You had really no expectation what you're coming into. 103 00:04:55,560 --> 00:04:59,160 You're in your first kind of proper mountain trail race, 104 00:04:59,160 --> 00:05:00,080 right? Because you've got Blue 105 00:05:00,080 --> 00:05:02,720 Mountains, you've got like ETA and these types of things. 106 00:05:03,040 --> 00:05:04,960 You go up and down, up and down and get a lot of verse. 107 00:05:04,960 --> 00:05:07,080 This is, this is a mountain race. 108 00:05:07,120 --> 00:05:09,120 Yeah. And it's probably, I'd go as far 109 00:05:09,120 --> 00:05:11,960 as I'm just trying to think of what other mountain in Australia 110 00:05:12,360 --> 00:05:15,080 you could do this style of mountain race where you're 111 00:05:15,080 --> 00:05:17,880 literally 1000 metres up on a proper trail. 112 00:05:18,280 --> 00:05:19,720 Not many. Straight back down that's. 113 00:05:19,800 --> 00:05:23,280 Easy to get you to that's. Yeah, because he's like the 114 00:05:23,320 --> 00:05:26,320 elevation's minor. So you go up, you literally 115 00:05:26,320 --> 00:05:29,200 leave Jindabyne and by the time you get up to or something, I 116 00:05:29,200 --> 00:05:32,080 mean, yes, Threadbos got a really steep incline, but even 117 00:05:32,080 --> 00:05:34,000 that's only 7 kilometres. Right. 118 00:05:34,200 --> 00:05:36,360 This was, this was sharp when I saw you. 119 00:05:37,760 --> 00:05:43,600 I mean, you're about nine, maybe 10 KS in and I felt like I'd 120 00:05:43,600 --> 00:05:46,840 done nothing but walk. It was, it was gruelling. 121 00:05:46,840 --> 00:05:50,760 It was, it was amazing because you got, by the time I got to 122 00:05:50,760 --> 00:05:53,440 you, you'd done some fire trail, you'd done some single trail and 123 00:05:53,440 --> 00:05:56,560 you'd done that rock hopping section, which Pete, you said 124 00:05:56,800 --> 00:05:59,160 when you get over those rocks, make sure you look right. 125 00:05:59,880 --> 00:06:02,800 The grind of the hills is relentless. 126 00:06:03,480 --> 00:06:08,200 And then suddenly you've kind of, I would, I, my experience 127 00:06:08,200 --> 00:06:10,680 was I kind of forgot that I was climbing up right because you 128 00:06:10,680 --> 00:06:12,840 know, you're just grinding away. You're climbing up rocks, you're 129 00:06:12,840 --> 00:06:15,800 walking up stairs, you're walking up fire trail and then 130 00:06:15,800 --> 00:06:18,240 all of a sudden it was at that rock section. 131 00:06:18,440 --> 00:06:22,520 You look right and you're like, Oh my God, Hobart is all the way 132 00:06:22,520 --> 00:06:24,360 down there. I've I've done. 133 00:06:24,360 --> 00:06:27,040 Some serious climbing. 600 elevation or so. 134 00:06:27,560 --> 00:06:30,080 And so when I saw you, I've got to be honest, when I saw you the 135 00:06:30,080 --> 00:06:35,200 first time and then in between the summit, I now have one 136 00:06:36,760 --> 00:06:39,320 instruction rule I'd like to implement in trail running. 137 00:06:39,320 --> 00:06:41,080 Can you pay? I'd like you to put this down. 138 00:06:41,120 --> 00:06:43,000 I would like you to put this into any future settlement 139 00:06:43,000 --> 00:06:46,120 events. If you are descending from the 140 00:06:46,120 --> 00:06:52,960 highest point, unless you pass a runner within a 2 minute window 141 00:06:52,960 --> 00:06:57,000 of the summit, you are not allowed to tell them you're 142 00:06:57,000 --> 00:06:58,640 almost there. The worst thing you can? 143 00:06:58,640 --> 00:07:02,000 You are not allowed to tell those people who are still 144 00:07:02,000 --> 00:07:03,600 climbing. Oh, you're almost there. 145 00:07:03,800 --> 00:07:07,600 Because I reckon I heard that four KS out from the summit. 146 00:07:07,600 --> 00:07:09,960 I reckon I heard that with at least half an hour still of 147 00:07:09,960 --> 00:07:12,920 climbing ahead of me. And I look, I was no hope for 148 00:07:12,920 --> 00:07:15,040 chasing that person down because I think they were the leaders, 149 00:07:15,040 --> 00:07:17,760 but I was furious. It wasn't patronising at all 150 00:07:17,760 --> 00:07:18,640 when I gave you a hug. Oh. 151 00:07:19,280 --> 00:07:20,560 I found that really nice, actually. 152 00:07:20,560 --> 00:07:21,640 Pete. On the way back, we had a 153 00:07:21,640 --> 00:07:23,520 crossover moment. Pete came up and gave me a hug. 154 00:07:23,520 --> 00:07:25,200 I didn't find that. Was it meant to be patronising? 155 00:07:25,240 --> 00:07:28,520 That was kind of. There was there was some big 156 00:07:28,520 --> 00:07:31,160 talk before the race. It was some big chat there. 157 00:07:31,280 --> 00:07:33,080 Yeah. Well, actually, do you want to 158 00:07:33,080 --> 00:07:34,480 tell this story? Do we want to tell the bet that 159 00:07:34,480 --> 00:07:36,520 was laid down? Which I didn't know about. 160 00:07:37,480 --> 00:07:39,320 So you can tell the bet it was your bet it. 161 00:07:39,320 --> 00:07:44,560 Gets embarrassing. So I made the statement that pre 162 00:07:44,560 --> 00:07:51,080 race if I beat Pete the big boss of Salomon, I would get a full 163 00:07:51,080 --> 00:07:56,760 time Salomon athlete contract. That agreement wasn't made. 164 00:07:57,440 --> 00:08:00,720 I was having a bit of fun with it, but then the MC of the race. 165 00:08:00,720 --> 00:08:01,960 Did you hear this bit? Yeah, yeah. 166 00:08:02,000 --> 00:08:05,280 Because the race actually started like they distributed 167 00:08:05,280 --> 00:08:07,280 that. He announced that on the start 168 00:08:07,280 --> 00:08:11,720 line and Pete and I are standing next to each other and then the 169 00:08:11,720 --> 00:08:16,120 whole field of this 25K race turned around and looked at us. 170 00:08:17,160 --> 00:08:18,720 I pointed somewhere else. I I I was looking. 171 00:08:18,720 --> 00:08:20,120 For Pete, I pointed somewhere else. 172 00:08:20,800 --> 00:08:23,400 Liam, I'll tell you, I wouldn't have let this hat. 173 00:08:23,400 --> 00:08:26,280 I was pretty confident. That I was gonna win? 174 00:08:26,320 --> 00:08:27,280 No. Oh good. 175 00:08:29,080 --> 00:08:31,000 'Cause I know how much running Pete's been doing. 176 00:08:31,000 --> 00:08:32,559 He did. What have you done in backyard 177 00:08:32,679 --> 00:08:34,480 recently? Backyard recently I've done at 178 00:08:34,559 --> 00:08:37,200 UTA 50 as well and so that's been good. 179 00:08:37,200 --> 00:08:38,960 But yeah, gold. Coast last year? 180 00:08:39,000 --> 00:08:41,000 Yep. Yep, I managed to run in Milan 181 00:08:41,000 --> 00:08:42,520 on the way through to a conference. 182 00:08:42,520 --> 00:08:46,400 You've been running a lot and he's looking trim from when? 183 00:08:46,600 --> 00:08:48,560 Looking trim from when he looked like a trail runner. 184 00:08:48,680 --> 00:08:51,440 Well, from when he first came over to the it's actually a 185 00:08:51,440 --> 00:08:54,120 pretty good conversation 'cause you weren't really a runner 186 00:08:54,120 --> 00:08:56,080 before you started coming and working at Solomon. 187 00:08:56,240 --> 00:08:58,120 Cast it right back to under twelves football. 188 00:08:58,120 --> 00:09:00,520 I'll show you, I'll show you a photo of someone that was just 189 00:09:00,520 --> 00:09:03,520 there for sausages. So no, it's been, it's been a 190 00:09:03,560 --> 00:09:05,120 really, really good. So you come from the bike 191 00:09:05,120 --> 00:09:07,600 industry, you got on your bikes. And then this is what I was 192 00:09:07,600 --> 00:09:10,560 saying to Liam about Solomon as a brand or especially here in 193 00:09:10,560 --> 00:09:12,480 Australia, but I'm assuming it's a global thing. 194 00:09:13,080 --> 00:09:15,560 Everyone who gets within the company, wherever they've come 195 00:09:15,560 --> 00:09:19,000 from, seem to get involved in what they participate. 196 00:09:19,000 --> 00:09:21,800 Whether there's snow, whether that's trail, whether that's Rd, 197 00:09:22,120 --> 00:09:24,080 everyone runs. It seems like a company like 198 00:09:24,080 --> 00:09:27,480 you're fully passionate and invested in what you do in day 199 00:09:27,480 --> 00:09:28,760 to day. Yeah, absolutely. 200 00:09:28,800 --> 00:09:31,440 And and the staff that we're bringing in all have to have 201 00:09:31,440 --> 00:09:34,600 that element of the outdoors and getting out there and unleashing 202 00:09:34,600 --> 00:09:38,640 the best version of themselves. So that also helps from a day to 203 00:09:38,640 --> 00:09:40,440 day perspective. Passion. 204 00:09:40,440 --> 00:09:42,760 You're understanding product and also understanding what the 205 00:09:42,760 --> 00:09:44,800 communities are using that product for at the end of the 206 00:09:44,800 --> 00:09:46,600 day, which makes it super helpful. 207 00:09:46,680 --> 00:09:48,760 Yeah. So, yeah, no, there are trail 208 00:09:48,760 --> 00:09:50,080 runners. Back to your point, we've got 209 00:09:50,080 --> 00:09:52,600 skiers. We've got strong, strong winter. 210 00:09:52,600 --> 00:09:54,520 Does anyone last? If they're like thinking, hey, 211 00:09:54,520 --> 00:09:56,680 we're going for a run at lunch and then they're still sitting 212 00:09:56,680 --> 00:09:59,280 there eating their lunch, Yeah. Then they get, they get, they 213 00:09:59,280 --> 00:10:00,440 get moved. No, no, no, no. 214 00:10:01,280 --> 00:10:03,200 There's something like that. Why did you start running? 215 00:10:03,560 --> 00:10:05,000 Why did I start? When you got to Salomon. 216 00:10:05,600 --> 00:10:10,320 So you stop, start sports. For me, I was in into into 217 00:10:10,320 --> 00:10:14,200 footy, into tennis and all that sort of stuff and then came 218 00:10:14,200 --> 00:10:17,320 around back to Courtney's point with the recycling industry. 219 00:10:17,320 --> 00:10:19,920 So straight away you're head to toe and lycra and learning how 220 00:10:19,920 --> 00:10:22,800 to, you know, yeah, clip out and not, not embarrass yourself in 221 00:10:22,800 --> 00:10:26,040 front of your friends. And then running came along with 222 00:10:26,120 --> 00:10:29,160 you saw it today, you know, the community that you do are 223 00:10:29,160 --> 00:10:32,920 surrounded by and do interact with, you know, essentially, I 224 00:10:32,920 --> 00:10:34,920 mean for running for banana bread, really. 225 00:10:34,960 --> 00:10:37,800 Yeah, on. The weekend, but no, it's, it's 226 00:10:37,800 --> 00:10:41,560 been a really, really good, enjoyable cardio experience. 227 00:10:41,560 --> 00:10:44,200 But you, you saw it today. You don't need to run every 228 00:10:44,200 --> 00:10:45,640 hill. It's, you know, it starts to get 229 00:10:45,640 --> 00:10:47,920 really painful. But if my experience was you 230 00:10:47,920 --> 00:10:51,760 don't need to run any hill. You you can appreciate the elite 231 00:10:52,240 --> 00:10:54,360 when they're when they're out there and they're absolutely 232 00:10:54,360 --> 00:10:57,120 hauling up those hills. But take that moment to look 233 00:10:57,120 --> 00:10:59,600 around as I stretched with you throughout the whole weekend. 234 00:10:59,760 --> 00:11:02,920 Look right, look over Hobart, pinch yourself and go hang on a 235 00:11:02,920 --> 00:11:04,360 minute. This is actually really cool and 236 00:11:04,360 --> 00:11:06,240 I'm surrounded by like minded individuals. 237 00:11:06,240 --> 00:11:10,480 So, you know, our community runs, our shop runs there, you 238 00:11:10,480 --> 00:11:12,480 know, you've seen run clubs just absolutely take off. 239 00:11:12,480 --> 00:11:16,680 I know you guys have covered that in detail, but that's, 240 00:11:16,680 --> 00:11:19,360 that's the booming, that's the booming trend that we're seeing 241 00:11:19,360 --> 00:11:21,480 and and we're really lucky to be a part of. 242 00:11:21,480 --> 00:11:23,680 It just quickly. We're going to talk about the 243 00:11:23,680 --> 00:11:25,040 booming. Yeah, we're going to talk. 244 00:11:25,040 --> 00:11:27,840 About that's another whole conversation Pete just talked 245 00:11:27,840 --> 00:11:30,120 about. Excuse me, Pete just talked 246 00:11:30,120 --> 00:11:31,960 about watching the elites run up the hill. 247 00:11:32,320 --> 00:11:35,400 Watching the elites run down the hill, impressive is that's the 248 00:11:35,400 --> 00:11:39,400 thing that's amazing to see because they are flying, flying. 249 00:11:39,440 --> 00:11:43,840 They are taking these steep steps, steep inclines, loose 250 00:11:43,840 --> 00:11:47,000 rock at pace, which is just terrifying now. 251 00:11:47,080 --> 00:11:49,400 I couldn't believe it. There's that section where Pete 252 00:11:49,400 --> 00:11:52,720 gave me the patronising hug a bit before that. 253 00:11:52,800 --> 00:11:54,720 Watching the leaders run past was amazing. 254 00:11:54,760 --> 00:11:56,880 But this is what I say like we've we've talked about trail 255 00:11:56,880 --> 00:12:00,000 shoes before and the main thing around you can get away with 256 00:12:00,000 --> 00:12:03,160 running in Rd shoes in majority of trail runs out there. 257 00:12:03,160 --> 00:12:06,520 But when it's a course like today, that's then when suddenly 258 00:12:06,520 --> 00:12:08,720 you know, when we talk about specific trail shoes, this is 259 00:12:08,720 --> 00:12:11,000 where then the group makes such a difference. 260 00:12:11,000 --> 00:12:16,560 And when I started with Solomon was I think I ran the 22 K at 261 00:12:16,560 --> 00:12:19,560 UTA and I was obviously went out and bought a pair and then the 262 00:12:19,560 --> 00:12:22,640 guys from Solomon saw me. So what are you doing? 263 00:12:22,640 --> 00:12:24,920 Like, do you want to run? And I said, well, the reason I'm 264 00:12:24,920 --> 00:12:29,440 in Solomon at that point is purely because it is the best 265 00:12:29,440 --> 00:12:32,800 grip. Now the trail industries like 266 00:12:32,920 --> 00:12:35,640 choose across the range, not just Solomon since then have 267 00:12:35,640 --> 00:12:37,200 come just leaps and bounds, right? 268 00:12:37,200 --> 00:12:38,480 There's so much more competition. 269 00:12:38,480 --> 00:12:42,360 But that one thing still, if I go out today and I go, what am I 270 00:12:42,360 --> 00:12:45,320 going to choose for this course? And the first thing in trail I 271 00:12:45,320 --> 00:12:46,880 think about is grip and what is it? 272 00:12:47,000 --> 00:12:49,880 And that's what I've always been able to trust these guys for, is 273 00:12:49,880 --> 00:12:52,280 that knowing whether I'm in New Zealand running on rock, whether 274 00:12:52,280 --> 00:12:54,920 it's Australia or up in the, you know, up in North Queensland in 275 00:12:54,920 --> 00:12:56,960 the jungle, I can trust the grip. 276 00:12:56,960 --> 00:12:59,160 Yeah, yeah, yeah. It was interesting seeing people 277 00:12:59,160 --> 00:13:01,720 out about today and seeing the different shoes that they were 278 00:13:01,720 --> 00:13:04,280 wearing. Pete, can we talk about the 279 00:13:04,280 --> 00:13:06,160 race? Just going back to we'll get to 280 00:13:06,160 --> 00:13:10,320 Salomon a bit more and and I love the fact that you've now 281 00:13:10,320 --> 00:13:13,520 four years into being with the brand, you're this weapon of a 282 00:13:13,520 --> 00:13:18,640 runner who I lost to today. But the race today, just going 283 00:13:18,640 --> 00:13:21,680 back to what was your favourite part because you've run it 284 00:13:21,680 --> 00:13:25,720 before, What was the part you most enjoyed about that 25 K hit 285 00:13:25,720 --> 00:13:27,240 out today? Yeah, I think that's the 286 00:13:27,240 --> 00:13:29,280 starting line. And everyone's, you're getting 287 00:13:29,280 --> 00:13:32,400 that nervous energy, Everyone, no matter the level of of 288 00:13:32,680 --> 00:13:36,040 performance that you do have that level of energy and 289 00:13:36,040 --> 00:13:39,600 cowbells and, you know, getting a whole lot of, you know, you're 290 00:13:39,600 --> 00:13:41,360 buzzing off the crowd, which is brilliant. 291 00:13:41,360 --> 00:13:44,160 And then you set off and then you're, hey, it's just me, my 292 00:13:44,160 --> 00:13:46,160 pack. I've got nutrition, I've got 293 00:13:46,160 --> 00:13:49,120 enough water. Nothing can go wrong from that 294 00:13:49,120 --> 00:13:51,040 standpoint. And then you set off and then 295 00:13:51,040 --> 00:13:52,920 you're starting to think, OK, how am I going to chunk this up 296 00:13:52,920 --> 00:13:54,760 now? And then you get to aid 297 00:13:54,760 --> 00:13:57,080 stations. But I think the highlight is, is 298 00:13:57,080 --> 00:13:59,520 when you when you're getting up to that, that point where we 299 00:13:59,520 --> 00:14:02,600 climb those stairs at the end, just before that, you start to 300 00:14:02,600 --> 00:14:04,480 fly through again. You're like, I've been going 301 00:14:04,480 --> 00:14:06,600 really slow. I've been walking up and my legs 302 00:14:06,600 --> 00:14:08,760 are sore now I'm starting to flush these out. 303 00:14:08,760 --> 00:14:10,760 And then also you got some magnificent views. 304 00:14:10,960 --> 00:14:14,160 We got to the top today and you couldn't see too much from from 305 00:14:14,160 --> 00:14:16,120 the pinnacle. A lot of grey, a lot of grey. 306 00:14:16,880 --> 00:14:21,040 But yeah, I think the the bit before those stairs, yeah. 307 00:14:21,200 --> 00:14:23,200 Is that one of the best at the pinnacle? 308 00:14:23,760 --> 00:14:26,400 I've obviously got the aid station inside because it was 309 00:14:26,400 --> 00:14:28,920 blowing a Gale. Everything was 3.5°. 310 00:14:28,920 --> 00:14:30,120 Blowing a Gale up there. Is that what? 311 00:14:30,120 --> 00:14:32,280 It got down to. Yeah, when when you guys left 312 00:14:32,280 --> 00:14:34,520 the start, that's what temperature it was up the top. 313 00:14:35,200 --> 00:14:38,200 What is that one of the better aid stations you've ever seen 314 00:14:38,200 --> 00:14:40,040 like one? It's picturesque when when it's 315 00:14:40,040 --> 00:14:43,440 clear, but jeez, it seemed like a good place to go and hide for 316 00:14:43,440 --> 00:14:44,840 a while. I noticed you were in there. 317 00:14:44,840 --> 00:14:46,520 I was in there for a while. You were in there for a little 318 00:14:46,520 --> 00:14:48,240 bit longer. I was expecting after I saw you 319 00:14:48,240 --> 00:14:50,480 in there for about, you know, a couple of minutes or whatever, I 320 00:14:50,480 --> 00:14:52,320 thought, jeez, Liam mightn't come out for half an hour. 321 00:14:52,320 --> 00:14:53,120 It's. Pretty efficient. 322 00:14:53,600 --> 00:14:54,320 I was pretty. You were. 323 00:14:54,320 --> 00:14:55,440 You were in. I was in you. 324 00:14:55,480 --> 00:14:57,400 Were in and out Tim Tams. Grab the snakes. 325 00:14:57,400 --> 00:14:58,400 Grab the Tim Tams. Yeah, yeah. 326 00:14:59,000 --> 00:15:01,320 That is that like from the outside that was one of the 327 00:15:01,320 --> 00:15:05,080 better we might like have seen trail race as one of the better 328 00:15:05,080 --> 00:15:06,720 aid stations. I wanted to go into the. 329 00:15:06,720 --> 00:15:09,280 If you, if you've ever been to Mount Wellington before, it's 330 00:15:09,280 --> 00:15:12,760 basically that lookout Hut and that incredible architecture 331 00:15:12,760 --> 00:15:15,760 thing that, that you, you loop through there sort of Figure 8 332 00:15:15,760 --> 00:15:16,800 style. And it was amazing. 333 00:15:16,800 --> 00:15:19,440 And that's what I that's the other thing that we, you should 334 00:15:19,440 --> 00:15:21,800 always shout out at after a trail race or event. 335 00:15:22,400 --> 00:15:26,320 The volunteers, the the the crew that go up there and man the aid 336 00:15:26,320 --> 00:15:29,760 station and, and man the road crossings and all that sort of 337 00:15:29,760 --> 00:15:32,880 stuff and drag their kids out to do it with them and put the 338 00:15:32,880 --> 00:15:35,360 cowbell and the kids. It's awesome like that. 339 00:15:35,600 --> 00:15:41,360 That is one thing that trail will always have over Rd racing 340 00:15:41,840 --> 00:15:45,800 is the volunteer environment to it. 341 00:15:45,800 --> 00:15:48,800 Like and I know it's a part of and I don't want to make it Rd V 342 00:15:48,800 --> 00:15:53,840 trail, but I don't think I think trail is the the energy, the 343 00:15:53,840 --> 00:15:57,120 positive vibes out on the trail and on the course from the non 344 00:15:57,120 --> 00:16:00,320 competitors is the is the point. Yet I think it's #1. 345 00:16:00,560 --> 00:16:02,480 Totally agree. And so, you know, you start to 346 00:16:02,480 --> 00:16:05,880 talk to people about what an aid station is and what it looks 347 00:16:05,880 --> 00:16:07,280 like. You know, we got up there and we 348 00:16:07,280 --> 00:16:09,760 were, we were spent. And you're fumbling around, 349 00:16:09,760 --> 00:16:12,720 you're bringing out your soft last and like some Coca Cola and 350 00:16:12,720 --> 00:16:14,640 then you're looking over to the next thing and there's hand cut 351 00:16:14,640 --> 00:16:16,400 sandwiches there for you. And then you're like, Oh well, 352 00:16:16,680 --> 00:16:18,040 might as well stay here and have lunch. 353 00:16:19,600 --> 00:16:21,920 So, yeah, back to your point though, Courtney, I think the 354 00:16:21,920 --> 00:16:24,680 highlight or sorry, the highlight, the best aid station 355 00:16:24,680 --> 00:16:28,080 I've ever come across was back to that, that race in Italy. 356 00:16:28,080 --> 00:16:30,520 I think when I got up there, there was not a lick of English. 357 00:16:30,520 --> 00:16:33,880 They saw a flag on on my bib and they said, oh, brilliant, from 358 00:16:33,880 --> 00:16:35,120 New Zealand. I said yeah, sure. 359 00:16:35,920 --> 00:16:39,640 And then we looked at salami. There was bread, there was 360 00:16:39,640 --> 00:16:41,080 cheese. And I'm sitting there going hang 361 00:16:41,080 --> 00:16:43,080 on a minute. I reckon I'll just rest up here. 362 00:16:43,440 --> 00:16:46,800 What was the race in Italy? It was around Lake Otter, so it 363 00:16:46,800 --> 00:16:49,240 was a race that a friend of mine said, look, you're going to be 364 00:16:49,240 --> 00:16:52,600 in Annessy the next week. Let's so let's stop and have 365 00:16:52,600 --> 00:16:55,360 this, you know, 40K race. Can we interrupt quickly? 366 00:16:55,360 --> 00:16:56,480 Yeah. What's Anasy? 367 00:16:56,560 --> 00:16:58,640 Anasy is the home of Salomon, right? 368 00:16:58,640 --> 00:17:00,200 So yeah. Let's get back to that and go to 369 00:17:00,200 --> 00:17:01,360 that. Can you tell me about Italy? 370 00:17:01,600 --> 00:17:04,520 Absolutely. So this this race, my friend had 371 00:17:04,520 --> 00:17:07,000 made these shirts for us. You know, the high school guys 372 00:17:07,000 --> 00:17:09,680 were all over there and we were called the Pastor Boys Run Club. 373 00:17:10,000 --> 00:17:14,560 So we had T-shirts, we had T-shirts and we were the Pastor 374 00:17:14,560 --> 00:17:17,000 Boys Run Club. And when we got to the finish 375 00:17:17,000 --> 00:17:19,640 line we were wearing these Pastor Boys Run Club T shirts. 376 00:17:20,200 --> 00:17:22,760 Everyone thought we were from a particular run club in Italy and 377 00:17:22,760 --> 00:17:24,760 they were asking us in complete Italian. 378 00:17:24,760 --> 00:17:27,280 We had no idea what was going on, but at the end of the race 379 00:17:27,280 --> 00:17:29,240 they served you. Don't you don't speak some 380 00:17:29,360 --> 00:17:30,320 Italian. Nothing. 381 00:17:30,920 --> 00:17:33,040 Coopus. Coopus is not Italian man. 382 00:17:33,040 --> 00:17:33,640 It'd be. Greek. 383 00:17:34,120 --> 00:17:35,200 Greek, Yeah. Greek. 384 00:17:35,320 --> 00:17:38,200 Greek, yeah. Well, completely different, like 385 00:17:38,200 --> 00:17:39,160 the. Water's the same. 386 00:17:41,440 --> 00:17:44,440 Same it's. Completely different for 387 00:17:44,440 --> 00:17:45,360 language. I'm not. 388 00:17:45,400 --> 00:17:47,200 Gonna have a job after today. Am I leaving? 389 00:17:47,240 --> 00:17:50,280 No. So I love that. 390 00:17:50,280 --> 00:17:51,360 Pete loves pizza. What? 391 00:17:51,360 --> 00:17:54,800 Is that we're going on about Italy and it's just. 392 00:17:56,200 --> 00:18:00,320 I love, I love that you've gone the part that I'm just 393 00:18:00,320 --> 00:18:03,240 imagining, like if a bunch of Italians came down here to run 394 00:18:03,240 --> 00:18:06,840 something like this and and made themselves, you know, the the 395 00:18:06,840 --> 00:18:09,000 Sangers inbred run club or something like that. 396 00:18:09,000 --> 00:18:10,120 What? Lapse of Bunnings or something 397 00:18:10,120 --> 00:18:13,840 like that maybe? Just can we talk a bit about 398 00:18:14,080 --> 00:18:16,840 Anasy? Because I learnt literally on 399 00:18:16,840 --> 00:18:20,400 the flight over from Courtney that that's the home of Salomon. 400 00:18:20,600 --> 00:18:23,480 Now, I'd never heard of the town and Courtney then went on to 401 00:18:23,480 --> 00:18:26,000 talk to me about how he actually spent six months, a year or 402 00:18:26,000 --> 00:18:27,480 something in a little town not far away. 403 00:18:27,480 --> 00:18:30,800 But can we? What are the origins of Salomon 404 00:18:30,800 --> 00:18:32,280 I mean? Yep, absolutely. 405 00:18:32,280 --> 00:18:35,880 Let's let's do that because essentially this is this brand 406 00:18:35,880 --> 00:18:38,800 that we all interact with, no matter which categories has come 407 00:18:38,800 --> 00:18:41,080 from winter sport. So you've seen those little, 408 00:18:41,240 --> 00:18:43,920 little laces that you got in your shoes and those little 409 00:18:43,920 --> 00:18:46,640 quick laces which we spoke about, the little a little 410 00:18:46,640 --> 00:18:48,920 pocket that they come with me, we can talk about that as well. 411 00:18:49,040 --> 00:18:51,600 Quickly, if you're out there and you have a pair of Salomon 412 00:18:51,600 --> 00:18:55,480 shoes, they don't tell you this. There's a little, there's a 413 00:18:55,480 --> 00:18:57,680 little garage for your laces, right? 414 00:18:58,040 --> 00:19:00,080 I ran. Here's a fun story. 415 00:19:00,240 --> 00:19:06,480 I ran UTA 50 twice in Salomon shoes with the lace flapping 416 00:19:06,480 --> 00:19:09,480 around and me trying not to trip over at 50 KS. 417 00:19:09,680 --> 00:19:11,840 First time I ever went for a trail run with Courtney. 418 00:19:12,160 --> 00:19:14,720 He goes why don't you tuck the shoes into the little garage? 419 00:19:14,720 --> 00:19:16,760 I'm like, what are you talking? About is it officially called 420 00:19:16,760 --> 00:19:18,400 the Lace Garage or is that something that's an? 421 00:19:18,400 --> 00:19:21,280 Australian thing, there's a lace carport as well if you like. 422 00:19:22,040 --> 00:19:24,360 But basically it is unique. Is it in the tongue? 423 00:19:24,360 --> 00:19:26,520 There is a little spot to stick the laces. 424 00:19:26,920 --> 00:19:29,120 Is it? Aided into Solomon. 425 00:19:29,160 --> 00:19:31,320 Yeah, it is the quick laces. The quick laces is Solomon. 426 00:19:31,320 --> 00:19:34,200 Absolutely from day dot. Yep, there's some imposters. 427 00:19:34,200 --> 00:19:35,880 Maybe not really. No, they can't. 428 00:19:36,080 --> 00:19:38,640 No, that's. That's it Solomon Cool. 429 00:19:38,760 --> 00:19:41,000 And it's, I mean, when we talked, I talked about grip 430 00:19:41,000 --> 00:19:43,600 earlier on, but it's also the speed laces, especially in 431 00:19:43,600 --> 00:19:45,320 trail. So that's a winter sport 432 00:19:45,320 --> 00:19:46,720 throwback. That's where it's come from. 433 00:19:46,720 --> 00:19:50,400 So boots, bindings and obviously back to your point there around 434 00:19:50,400 --> 00:19:54,640 the winter, winter sport heritage and then Fast forward 435 00:19:54,640 --> 00:19:57,320 that and then we start to see products in, in what we call 436 00:19:57,320 --> 00:20:00,200 soft goods and footwear and the different categories there. 437 00:20:00,200 --> 00:20:04,040 But Annecy still has a factory, still research design. 438 00:20:04,040 --> 00:20:07,480 It's the Annecy Design Centre which I've been fortunate enough 439 00:20:07,480 --> 00:20:10,320 to go there a few Times Now and and seeing the the. 440 00:20:10,720 --> 00:20:14,400 Testing, seeing the evolution, our S lab, so our Salomon lab 441 00:20:14,720 --> 00:20:17,280 where the athletes will go in and get particular moulds done 442 00:20:17,280 --> 00:20:20,720 and and different and fittings and and testing a product. 443 00:20:21,480 --> 00:20:23,840 You'll see our athletes out there in in red shoes 444 00:20:23,840 --> 00:20:26,760 prototyping test years in in advance. 445 00:20:26,760 --> 00:20:31,800 So it's, it's a very inspirational building and and 446 00:20:31,800 --> 00:20:35,280 town, they're working on skis. And then in the afternoons, 447 00:20:35,280 --> 00:20:37,280 let's go test those skis in those mountains. 448 00:20:37,280 --> 00:20:40,280 And you can literally move the curtains a bit and point at the 449 00:20:40,280 --> 00:20:41,840 mountain they're going to go and testing. 450 00:20:41,840 --> 00:20:44,880 So cool. So, so cool live feedback, which 451 00:20:44,880 --> 00:20:47,560 is which is brilliant when you're in in manufacturing and 452 00:20:47,560 --> 00:20:49,320 credible in the space. So yeah. 453 00:20:50,280 --> 00:20:54,080 Yeah, that that's so where did, how did to stay with the history 454 00:20:54,080 --> 00:20:55,920 for a moment? That's where it's born. 455 00:20:56,120 --> 00:20:59,840 That's still the home of it. How did it, when did it kind of 456 00:20:59,840 --> 00:21:03,520 transfer to Australia? When did it become brand locally 457 00:21:03,520 --> 00:21:06,320 here? Yeah, we're seeing our soft 458 00:21:06,320 --> 00:21:09,880 goods or our footwear as, as we, as we said, really take off in 459 00:21:09,880 --> 00:21:14,440 the past 10 years. So, you know, we spoke at length 460 00:21:14,440 --> 00:21:17,240 and it's always a conversation that comes up and we're seeing 461 00:21:17,240 --> 00:21:19,800 it on the streets. We're seeing it in different 462 00:21:19,800 --> 00:21:23,760 style executions. These, these, these shoes that 463 00:21:23,760 --> 00:21:27,040 wear that wear what we have in sports style have are all 464 00:21:27,040 --> 00:21:29,960 throwbacks and, and the technology and the actual 465 00:21:29,960 --> 00:21:33,040 construction is exactly the same as it was when you or I would 466 00:21:33,040 --> 00:21:36,120 have been running a hill in TAS 10 years ago. 467 00:21:37,080 --> 00:21:41,840 So the, the, the credibility and, and I suppose that back to 468 00:21:41,840 --> 00:21:44,720 Courtney's point with grip, our contour group hasn't, hasn't 469 00:21:44,720 --> 00:21:46,520 changed. You know, it's evolved from a 470 00:21:46,520 --> 00:21:50,480 performance standpoint always. But when you see it on on style 471 00:21:50,560 --> 00:21:54,480 and sports style executions, it's exactly the same as it was. 472 00:21:54,600 --> 00:21:57,000 That's what's wild to me. It's the actual grip. 473 00:21:57,000 --> 00:21:59,520 When you see someone walking around in a pair of you know, 474 00:21:59,520 --> 00:22:02,080 like speed cross or something, you know, like that's aggressive 475 00:22:02,080 --> 00:22:04,760 grip. We'd only run in speed cross for 476 00:22:05,480 --> 00:22:09,920 snow and thick mud. I mean these Tasmanian 477 00:22:09,920 --> 00:22:11,520 conditions like it is a shoe that suits. 478 00:22:11,960 --> 00:22:15,520 That was kind of was that the first sports style that really 479 00:22:15,960 --> 00:22:18,440 kicked off? Yeah, absolutely sports speed 480 00:22:18,440 --> 00:22:23,080 cross executions of though of that style, but also XT 6 is 481 00:22:23,080 --> 00:22:25,280 something that you see all over the place. 482 00:22:25,280 --> 00:22:28,680 That's the main 1 and that's had 10 plus year anniversary. 483 00:22:29,280 --> 00:22:32,000 To break to, to just break it down because you guys are using 484 00:22:32,000 --> 00:22:34,520 words like sports style and XTC and all this sort of stuff. 485 00:22:34,720 --> 00:22:36,600 We're talking about fashion shoes. 486 00:22:36,960 --> 00:22:38,080 That's what we're talking about, right? 487 00:22:38,080 --> 00:22:39,600 Now talking sneakers. We're talking sneakers. 488 00:22:39,600 --> 00:22:41,560 We're talking sneakers. That's what we're that's that's 489 00:22:42,400 --> 00:22:47,520 because I think Courtney and I've talked about this on the 490 00:22:47,600 --> 00:22:52,160 podcast before, this idea of fashion sneakers and this 491 00:22:52,880 --> 00:22:56,280 Salomon seems to be the shoe. It's like, you know, I don't 492 00:22:56,480 --> 00:23:00,240 Nike obviously has these other brands have kind of the shoes 493 00:23:00,240 --> 00:23:05,840 that they target and create as the not a perf, not an athletic 494 00:23:05,840 --> 00:23:08,040 or a performance shoe, but they're just kind of a street 495 00:23:08,040 --> 00:23:11,000 style shoe. But it's literally Salomon, 496 00:23:11,000 --> 00:23:13,320 something about the brand, something about the style. 497 00:23:14,560 --> 00:23:17,800 Did that come? Did you guys create that notion 498 00:23:17,800 --> 00:23:20,720 or did you react to people picking it up? 499 00:23:21,160 --> 00:23:23,840 Yeah, good question. So we've had fashion houses 500 00:23:23,840 --> 00:23:30,120 wanna collaborate and this has all come now for the past 10:10 501 00:23:30,120 --> 00:23:32,840 or so years in terms of, you know, fashion houses going to 502 00:23:32,840 --> 00:23:35,800 Annecy designing their version or their iteration. 503 00:23:36,120 --> 00:23:37,640 Just to go back to the fashion piece. 504 00:23:38,000 --> 00:23:42,800 We, we have tiered sports style or sneakers, which caters to the 505 00:23:42,800 --> 00:23:44,840 technical fashion. Then you've got technical 506 00:23:45,200 --> 00:23:47,840 subculture and then the technical athletic is, is the 507 00:23:47,840 --> 00:23:50,840 way that the the sneakers are all classified. 508 00:23:51,040 --> 00:23:53,720 So that means that a certain product will end up in a certain 509 00:23:53,720 --> 00:23:58,320 door in a certain part of our website, and then also the other 510 00:23:58,320 --> 00:23:59,760 product will end up in a other areas. 511 00:23:59,760 --> 00:24:01,520 So what does that do? It protects. 512 00:24:02,160 --> 00:24:03,680 It protects. Are you wearing something cool? 513 00:24:03,680 --> 00:24:06,800 You think it's cool, you're proud of it and you start to see 514 00:24:06,800 --> 00:24:09,640 it everywhere. And then you're like, well, so 515 00:24:09,840 --> 00:24:12,120 yeah, essentially what we're doing is making sure that this 516 00:24:12,120 --> 00:24:15,000 product is ending up in the community in an authentic way. 517 00:24:15,000 --> 00:24:18,400 So we've got artists, we've got chefs, we've got not chefs 518 00:24:18,400 --> 00:24:22,560 cooking with our shoes, but in terms of the real creative types 519 00:24:22,560 --> 00:24:25,120 that are out there and photography musicians all 520 00:24:25,120 --> 00:24:29,080 wanting to align to what we do in that creative. 521 00:24:29,080 --> 00:24:30,320 Space. How do you protect that? 522 00:24:30,640 --> 00:24:35,560 Because because the moment like when something is authentically 523 00:24:35,560 --> 00:24:41,240 cool, the moment you try and commercialise it, it almost 524 00:24:41,240 --> 00:24:44,080 stops being cool. So how do you protect? 525 00:24:44,320 --> 00:24:45,840 Because you you seem to have done it. 526 00:24:46,200 --> 00:24:47,560 Yeah. So that that's what we keep 527 00:24:47,560 --> 00:24:51,520 doing locally and also globally, making sure the partnerships are 528 00:24:51,520 --> 00:24:53,880 right. Pardon me, you get emotional 529 00:24:53,880 --> 00:24:57,600 talking about it. That's where the partnerships 530 00:24:57,600 --> 00:25:00,800 that we have with these fashion houses is at a point that when 531 00:25:00,920 --> 00:25:02,920 we've got them all knocking at our door, which we're really, 532 00:25:02,920 --> 00:25:05,400 really grateful for. But it's the right, the right 533 00:25:05,400 --> 00:25:08,480 collaborations at the right time, connecting with the right 534 00:25:08,480 --> 00:25:10,960 audience through different what we call energy marketing. 535 00:25:11,280 --> 00:25:14,800 So you'll see us pop up at a Paris Fashion Week or you'll see 536 00:25:14,800 --> 00:25:18,760 us pop up at an underground club that that execution is very, 537 00:25:18,760 --> 00:25:21,560 very different. And the focus that we have as 538 00:25:21,560 --> 00:25:26,160 an, as a collective brand is, is heightened just to protect that. 539 00:25:26,160 --> 00:25:29,160 So even ambassadors, artists that we that we work with are 540 00:25:29,160 --> 00:25:32,600 all hand picked. Can you pinpoint as the global 541 00:25:32,600 --> 00:25:36,360 organisation pinpoint like what was the one thing that 542 00:25:36,360 --> 00:25:39,320 transferred it from sport to fashion? 543 00:25:39,720 --> 00:25:43,120 Is there like a moment or is there a person or is it a like 544 00:25:43,360 --> 00:25:46,000 how did it happen or you just it was so organic you just don't 545 00:25:46,000 --> 00:25:48,000 even know? Yeah, so having it in Paris 546 00:25:48,040 --> 00:25:51,480 Fashion Week way back when, you know, having the first Boris 547 00:25:51,520 --> 00:25:55,960 Bejan fashion house from in in France. 548 00:25:56,000 --> 00:25:57,120 OK, You know that one. Yeah. 549 00:25:57,400 --> 00:25:59,360 Yeah, cross that. I honestly, when he said Boris, 550 00:25:59,360 --> 00:26:00,720 I thought he was gonna say Boris Becker. 551 00:26:00,880 --> 00:26:02,440 That's where my mind goes. Sure. 552 00:26:03,720 --> 00:26:06,120 Tennis shoes. But I imagine he would have been 553 00:26:06,120 --> 00:26:08,000 cool to work with. Sorry Boris. 554 00:26:08,000 --> 00:26:08,640 Bajan. OK. 555 00:26:08,640 --> 00:26:11,000 Boris Bajan and then you're seeing this product on the on 556 00:26:11,000 --> 00:26:15,120 the on the runways in Paris, arguably the biggest Fashion 557 00:26:15,120 --> 00:26:18,280 Week that's out there. And so all of a sudden press are 558 00:26:18,280 --> 00:26:20,480 like, hang on a minute, what's this thing with really back to 559 00:26:20,480 --> 00:26:22,400 your point, really aggressive grip pattern. 560 00:26:22,760 --> 00:26:25,040 And then it sparked interest from there. 561 00:26:25,040 --> 00:26:27,440 And then there were so many different iterations and 562 00:26:27,920 --> 00:26:30,640 executions of traditionally trail product. 563 00:26:31,080 --> 00:26:34,240 So still from his French heritage, it still trended out 564 00:26:34,240 --> 00:26:36,280 of France first. I think that's a part of it, 565 00:26:36,280 --> 00:26:37,920 too. Looking from the outside, the 566 00:26:37,920 --> 00:26:41,400 fact that it has a French origin, it's kind of like, yeah, 567 00:26:41,400 --> 00:26:44,080 that's cool. Yeah, inherently cool. 568 00:26:44,200 --> 00:26:46,680 Sounds cool. But they do things with their 569 00:26:46,680 --> 00:26:48,960 own style. We don't care what you think 570 00:26:49,440 --> 00:26:52,880 sense about that place. What's the wildest one in this 571 00:26:52,880 --> 00:26:54,400 sport? We'll get back to trailing a 572 00:26:54,400 --> 00:26:58,040 tick, but what's the wildest one in sports style or sneakers that 573 00:26:58,040 --> 00:27:00,000 you've in here in Australia that you've just gone? 574 00:27:00,200 --> 00:27:02,280 Wow, Like I saw that on that person. 575 00:27:02,280 --> 00:27:05,760 Or what celebrity like organically have you just gone? 576 00:27:06,200 --> 00:27:09,320 So we we've made it. Yeah, we were going to present 577 00:27:09,320 --> 00:27:11,680 to a retailer's managers conference. 578 00:27:11,680 --> 00:27:16,760 This was 2 Super Bowls ago and so we were preparing. 579 00:27:16,760 --> 00:27:19,200 That's how most normal people measure things based on Super 580 00:27:19,280 --> 00:27:20,440 Bowls. Yeah, yeah, yeah, yeah. 581 00:27:20,920 --> 00:27:23,520 So. We were rehearsing our different 582 00:27:23,520 --> 00:27:26,080 presentations as audio, right? And then all of a sudden it's 583 00:27:26,080 --> 00:27:29,000 like, hang on a second, Solomon have just had this massive 584 00:27:29,000 --> 00:27:33,480 moment with Rihanna wearing and that generation, the Yeah, an 585 00:27:33,480 --> 00:27:37,400 iteration of Speed Cross with NM 6 Maisel Majella. 586 00:27:38,200 --> 00:27:39,480 There you go. OK, keep going. 587 00:27:39,600 --> 00:27:44,640 And so that, that execution was top secret, not even us, no, we 588 00:27:44,640 --> 00:27:46,840 had no idea. And Salomon's staff globally, 589 00:27:47,120 --> 00:27:52,720 this was kept really, really tight lipped because the, the, 590 00:27:52,800 --> 00:27:56,240 the partnership that that Salomon kicked off was all held 591 00:27:56,320 --> 00:27:59,040 in New York. And so this was a stylist going, 592 00:27:59,040 --> 00:28:00,440 hey, we need this particular size. 593 00:28:00,480 --> 00:28:03,080 It may you may see this in the next 24 hours. 594 00:28:03,520 --> 00:28:06,760 And then all of a sudden, bang. Rihanna's wearing Salomon. 595 00:28:06,960 --> 00:28:09,040 So that was a planned thing? Yep. 596 00:28:09,560 --> 00:28:11,640 OK. With fashion stylist and. 597 00:28:11,640 --> 00:28:12,520 Sure, sure, sure. I. 598 00:28:12,520 --> 00:28:14,760 Remember it because I was like, well, I was watching, obviously 599 00:28:14,760 --> 00:28:17,160 watching Super Bowl and then just screenshot. 600 00:28:17,160 --> 00:28:20,080 It just started like throwing it around to people going oh God. 601 00:28:20,080 --> 00:28:23,000 This is a moment. Yeah, because like, and as a 602 00:28:24,280 --> 00:28:28,440 athlete in trail and I've had an like a reasonably long 603 00:28:28,440 --> 00:28:32,200 association now with Salomon. We were kind of always just the 604 00:28:32,200 --> 00:28:34,200 runners, right. And it went from one day where 605 00:28:34,200 --> 00:28:37,600 the runners and you know, people like it was a great outdoor 606 00:28:37,600 --> 00:28:40,840 technical brand to suddenly like I've told this story to both 607 00:28:40,840 --> 00:28:42,840 you. I'm at I'm at work at a place 608 00:28:42,840 --> 00:28:45,400 like Red Bull and all the 20 year olds are coming to me 609 00:28:45,400 --> 00:28:47,240 wanting shoes. And I was like, oh, well, 610 00:28:47,440 --> 00:28:48,960 something's going on here. Something's happened, 611 00:28:49,040 --> 00:28:52,040 something's happened and something's changed and and it's 612 00:28:52,040 --> 00:28:53,880 continued. It just hasn't stopped. 613 00:28:53,880 --> 00:29:00,040 How do you and how does the brand we and we talk a lot on 614 00:29:00,040 --> 00:29:04,520 the podcast about branding of different shoes and the and the 615 00:29:05,040 --> 00:29:08,040 activations that they have and and what's coming next for 616 00:29:08,040 --> 00:29:11,080 running and then influences, right. 617 00:29:11,280 --> 00:29:15,520 How does can we ask talk a little bit about the way Salomon 618 00:29:15,520 --> 00:29:20,360 approaches that area because in a market where the wrong 619 00:29:20,360 --> 00:29:25,640 influencer can ruin a shoe or ruin a brand, not ruin a brand, 620 00:29:25,640 --> 00:29:29,320 but a certainly, I guess stain it to a degree. 621 00:29:29,920 --> 00:29:32,080 You'd said that they're handpicked the partnerships you 622 00:29:32,080 --> 00:29:36,840 do go, but how do you avoid an influencer that might have 623 00:29:36,840 --> 00:29:39,400 hundreds of thousands of followers but not be right for 624 00:29:39,400 --> 00:29:41,840 you? How do you avoid a connection 625 00:29:41,840 --> 00:29:43,400 being formed there? Can you avoid it? 626 00:29:43,600 --> 00:29:46,600 Yeah. So we slightly linked obviously 627 00:29:46,600 --> 00:29:50,240 to global plans and and master plans from a brand standpoint, 628 00:29:50,240 --> 00:29:51,960 who do we, who do we want to be in five years? 629 00:29:51,960 --> 00:29:53,360 What do we look like in 10 years? 630 00:29:53,360 --> 00:29:54,760 What are we looking like next week? 631 00:29:55,560 --> 00:29:59,120 And essentially our categories have their own plays. 632 00:29:59,160 --> 00:30:02,120 So our categories of sports style are categories of winter 633 00:30:02,120 --> 00:30:05,200 sport. Our category of outdoor or 634 00:30:05,200 --> 00:30:07,800 hikers as we know it is of course Rd. 635 00:30:08,080 --> 00:30:11,240 We know our place in Rd. We know our place is coming 636 00:30:11,240 --> 00:30:15,040 from, you know, it's a new starter as a as a as a brand 637 00:30:15,040 --> 00:30:19,480 that has evolved the technology that we're currently using in 638 00:30:19,480 --> 00:30:21,480 road and there are some brilliant, there's brilliant 639 00:30:21,480 --> 00:30:22,680 product out there, right? Yeah. 640 00:30:23,240 --> 00:30:28,000 So how do we spark that and not so much just go, well, it looks 641 00:30:28,000 --> 00:30:29,640 cool. So we'll then target our sports 642 00:30:29,640 --> 00:30:31,320 style audience and get them to buy Rd. 643 00:30:31,880 --> 00:30:33,280 That's not how to authentically do it. 644 00:30:33,280 --> 00:30:36,960 So you know, is it partnering with the right level of 645 00:30:36,960 --> 00:30:40,400 community that can unpack that for us and then we support them 646 00:30:40,400 --> 00:30:42,160 to do that. Now a lot of the product that 647 00:30:42,160 --> 00:30:44,400 we're making, let's take Rd as an example. 648 00:30:44,400 --> 00:30:47,040 We've got our super shoe. You guys have, you guys have, 649 00:30:47,120 --> 00:30:49,880 you know, running it. And then we've also got, you 650 00:30:49,880 --> 00:30:52,240 know, different products for every day, which could be a park 651 00:30:52,240 --> 00:30:56,880 run, it could be your local, your local, a shop run or even 652 00:30:56,920 --> 00:31:00,000 even a run club that you go to. So what am I saying? 653 00:31:00,000 --> 00:31:04,120 We're not factoring in a range of 30 odd different pairs of of 654 00:31:04,120 --> 00:31:06,920 Rd shoes, but there's a culture that we're trying to just 655 00:31:07,240 --> 00:31:10,640 facilitate and fuel. So you'll see a category from us 656 00:31:10,640 --> 00:31:12,520 this year. It was on the back end of last 657 00:31:12,520 --> 00:31:14,560 year, but a new category for us called gravel. 658 00:31:14,920 --> 00:31:18,840 And gravel is all about the journey to and I love this 659 00:31:18,840 --> 00:31:21,960 because this is a something of, hey, do you want to go and get 660 00:31:22,000 --> 00:31:23,360 banana bread? Do you want to go and get a 661 00:31:23,360 --> 00:31:25,480 gelati? Let's go and run 6K's and we're 662 00:31:25,480 --> 00:31:28,560 going to that destination and we're going to have a great 663 00:31:28,560 --> 00:31:30,760 journey along the way. You don't need what we wore 664 00:31:30,760 --> 00:31:34,160 today in terms of packs and you know, the hydration and all 665 00:31:34,160 --> 00:31:35,640 these different gels and things like that. 666 00:31:35,640 --> 00:31:39,320 You're just going for the sport of being able to just set out or 667 00:31:39,320 --> 00:31:41,720 no matter where you are and you've got product that you can 668 00:31:41,720 --> 00:31:44,120 take you there for that, for that exercise and that journey. 669 00:31:44,480 --> 00:31:47,680 And then we constantly see so many different executions and I 670 00:31:47,680 --> 00:31:49,880 keep talking marketing terms, sorry, with executions. 671 00:31:49,880 --> 00:31:51,080 Doesn't sound brilliant, does it? 672 00:31:51,080 --> 00:31:54,200 We know. What you mean? 673 00:31:54,840 --> 00:31:59,160 But we've we've got product out there that we're seeing in on 674 00:31:59,160 --> 00:32:03,280 hikers and multi day and travel is a massive, massive space. 675 00:32:03,280 --> 00:32:05,920 You know, you've got that suitcase and you want to be able 676 00:32:05,920 --> 00:32:08,000 to take that pair of shoes. It's going to do it all provide 677 00:32:08,000 --> 00:32:11,960 support and and that opportunity to go and explore and then see 678 00:32:11,960 --> 00:32:15,880 different parts. So outdoor category continues to 679 00:32:15,880 --> 00:32:19,720 be really strong for us and trail as as Courtney's pointed 680 00:32:19,720 --> 00:32:22,400 out, and he's obviously experienced it first hand with 681 00:32:22,400 --> 00:32:25,760 the evolution and and research and design that's going into 682 00:32:25,760 --> 00:32:29,240 these into these products. There is not that'll, that'll do 683 00:32:29,240 --> 00:32:31,400 everything for you and the elite level. 684 00:32:31,400 --> 00:32:34,880 They want a fast or a supportive or a little bit of both. 685 00:32:34,880 --> 00:32:39,840 And it's almost just like these constant little tweaks in in, in 686 00:32:39,840 --> 00:32:43,640 design and product evolution that you guys are, you know, you 687 00:32:43,680 --> 00:32:45,560 have to unpack. That's the hardest thing 688 00:32:45,560 --> 00:32:49,480 sometimes is, and this wouldn't be just Solomon specific, but 689 00:32:49,840 --> 00:32:52,840 there is just so we've talked about there's so many shoes now 690 00:32:52,880 --> 00:32:57,120 and they're so particular to you know, how you run, who you are, 691 00:32:57,120 --> 00:32:58,520 what you like. Do you like soft? 692 00:32:58,520 --> 00:33:03,160 Do you like foot feel? Solomon like I know in the range 693 00:33:03,160 --> 00:33:05,840 I got often I actually go what would I race in? 694 00:33:05,840 --> 00:33:07,800 And I've got too, too many choices. 695 00:33:08,120 --> 00:33:11,040 And it's it's like focusing on which one it is, you know, at 696 00:33:11,040 --> 00:33:13,720 the time. And I think the ones, the shoes 697 00:33:13,720 --> 00:33:15,720 you both ran in today and we've talked about, yeah. 698 00:33:15,720 --> 00:33:20,440 So this S lab Genesis, you know, for me, that's such a 699 00:33:20,440 --> 00:33:25,160 traditional Solomon shoe, but also with the injection of, you 700 00:33:25,160 --> 00:33:28,200 know, what's new. So it still holds like really 701 00:33:28,200 --> 00:33:32,280 holds like a feel of what you know about trail, but then 702 00:33:32,280 --> 00:33:34,600 brings in some of those new technologies, but doesn't take 703 00:33:34,600 --> 00:33:38,520 it too far because some of the time too well, I think you can 704 00:33:38,520 --> 00:33:43,720 be, you know, overly innovative in some spaces and then you've 705 00:33:43,720 --> 00:33:45,760 got to rein it back in. I think there's been a really 706 00:33:45,760 --> 00:33:48,600 nice consistent approach to how Solomon do it. 707 00:33:48,600 --> 00:33:52,000 So what I'm always looking forward to is like, well, 708 00:33:52,000 --> 00:33:54,480 putting on that new rubber, trying the next one, like how's 709 00:33:54,480 --> 00:33:56,600 it going to feel? And I've said to Liam a few 710 00:33:56,600 --> 00:33:59,760 times, like I've often been able to go the first time I try on a 711 00:33:59,760 --> 00:34:01,760 shoe. I know just when I try it on, I 712 00:34:01,760 --> 00:34:04,640 no longer can do that though, because technology's come so 713 00:34:04,640 --> 00:34:06,120 far. Now some of these rubbers and 714 00:34:06,120 --> 00:34:08,840 some of the things going into, you know, Solomon shoes, but all 715 00:34:08,840 --> 00:34:12,719 shoes are actually starting to really you might need to run in 716 00:34:12,719 --> 00:34:15,239 them a few times before it actually, you know, beds in a 717 00:34:15,239 --> 00:34:18,199 little bit or some of those shoes are just like put like 718 00:34:18,199 --> 00:34:21,600 those isolated Genesis are just you'd run you're in today. 719 00:34:22,639 --> 00:34:24,480 Yeah, which is brilliant with a shoe that you're not going to 720 00:34:24,480 --> 00:34:26,360 have to worry. About so it's and my feet have 721 00:34:26,360 --> 00:34:29,679 pulled up amazing and that was the second time I've run in the 722 00:34:29,679 --> 00:34:34,600 genesis yeah it's just a really easy shoe to run in out of the 723 00:34:34,600 --> 00:34:38,080 box good good. I'm starting to use now I'm 724 00:34:38,080 --> 00:34:42,320 starting you've, you've indoctrinated me now starting to 725 00:34:42,400 --> 00:34:44,960 use words like foot, feel and all that, sort of. 726 00:34:44,960 --> 00:34:46,960 Stuff, and I think that's technical terms, that's just 727 00:34:47,480 --> 00:34:52,400 they are the lame in terms of if you sit in a proper and this is 728 00:34:52,400 --> 00:34:56,080 what I think I would love to see more in the shoe market and 729 00:34:56,159 --> 00:35:00,000 people talking about shoes is you can sit down and listen to 730 00:35:00,000 --> 00:35:02,720 the technical of all that, Like everyone's got their marketing 731 00:35:02,720 --> 00:35:05,560 jazz around what rubber it is, what it is, but in the end you 732 00:35:05,560 --> 00:35:09,120 want to hear like, how can you describe it in real world feel? 733 00:35:09,480 --> 00:35:11,480 So like what's this shoe going to do for me? 734 00:35:11,480 --> 00:35:15,240 So responses are like a word you often hear thrown around in a 735 00:35:15,240 --> 00:35:17,960 whole range of things, but what's what is responsive? 736 00:35:17,960 --> 00:35:19,520 You know, like, am I going to actually run out there? 737 00:35:19,520 --> 00:35:22,760 And it's like it's a mid, It's actually quite a mid soft feel, 738 00:35:23,240 --> 00:35:25,040 but it also gives you plenty of spring back. 739 00:35:25,160 --> 00:35:27,320 That's a real world feel that you can give to someone. 740 00:35:27,920 --> 00:35:29,880 So that's something I know like working with you guys. 741 00:35:29,880 --> 00:35:32,800 I'd love to kind of work on more is like, how do we actually just 742 00:35:33,080 --> 00:35:35,240 explain to you this is what it feels like? 743 00:35:35,240 --> 00:35:37,200 You put it on. This is what you go and run. 744 00:35:37,960 --> 00:35:40,240 I'm not gonna try it feels. I'm not gonna try and sell you 745 00:35:40,240 --> 00:35:43,680 on that. Some of the, you know, adding 746 00:35:43,680 --> 00:35:46,320 all these things together is going to give you a 20% more 747 00:35:46,320 --> 00:35:47,640 thing. It's actually this is in the 748 00:35:47,640 --> 00:35:48,920 real world. You're going to feel this. 749 00:35:49,040 --> 00:35:52,520 And brand brands are doing this every campaign that you see from 750 00:35:52,520 --> 00:35:55,040 multiple different brands. The, the, the psychology and the 751 00:35:55,040 --> 00:35:59,120 consumer behaviour is all around that initial foot feel in the 752 00:35:59,120 --> 00:36:01,640 shop, putting that on and oh, it's comfortable. 753 00:36:01,640 --> 00:36:03,400 Oh, it feels quick. Remember when we were kids, 754 00:36:03,400 --> 00:36:05,960 you'd get a new pair of shoes and you'd race your siblings or 755 00:36:05,960 --> 00:36:08,400 you know how fast you could run up and down the corridor? 756 00:36:08,400 --> 00:36:10,200 Oh, these shoes are amazing. Yeah. 757 00:36:10,280 --> 00:36:13,160 So essentially where tests are super important. 758 00:36:13,160 --> 00:36:17,520 So there's a massive, massive focus on getting to store, 759 00:36:17,520 --> 00:36:20,920 trying this this pair of shoes on, having the opportunity. 760 00:36:21,120 --> 00:36:23,320 Brands are doing this left, right and centre, which is great 761 00:36:23,320 --> 00:36:25,880 for the for the runners because you get an opportunity to get 762 00:36:25,880 --> 00:36:29,080 out there, engage with the outdoors, have a chat, get a 763 00:36:29,080 --> 00:36:31,520 coffee after. And then also you've tested 764 00:36:31,520 --> 00:36:33,240 something and then you're ready to make your purchase. 765 00:36:33,240 --> 00:36:37,800 So there's a massive focus around comfort, support. 766 00:36:37,960 --> 00:36:39,960 I feel supportive, it feels comfortable. 767 00:36:40,680 --> 00:36:43,080 So these are the campaigns that you'll see from multiple brands. 768 00:36:43,080 --> 00:36:47,720 Why do you reckon as you represent a brand that has 769 00:36:48,320 --> 00:36:52,120 probably a market leading philosophy around keeping things 770 00:36:52,120 --> 00:36:58,360 cool, why is running cool? What what is what has changed in 771 00:36:58,360 --> 00:37:01,560 the last two years? We're talking about Australia 772 00:37:01,560 --> 00:37:04,360 here, but it probably you could you could broaden it out to 773 00:37:04,360 --> 00:37:07,200 globally what has changed in the last two years to make running 774 00:37:07,200 --> 00:37:09,760 Cool I. Think it's probably that the 775 00:37:09,760 --> 00:37:14,360 heightened, the heightened level of involvement and community 776 00:37:14,360 --> 00:37:17,600 that we want to feel. And so, you know, you look at a 777 00:37:17,600 --> 00:37:19,800 Monday through to Sunday, there's long runs, there's short 778 00:37:19,800 --> 00:37:22,080 runs, there's coffee runs, there's all. 779 00:37:22,240 --> 00:37:25,840 So it's all built around what we want to feel as a consumer and 780 00:37:25,840 --> 00:37:29,200 also as a community sharing similar experiences. 781 00:37:29,200 --> 00:37:32,120 You and I today, as I said, right from the get go and then, 782 00:37:32,120 --> 00:37:33,880 you know, halfway out, we're having a bit of a laugh and 783 00:37:33,880 --> 00:37:38,160 having a joke around and, and sharing in that is exactly what 784 00:37:38,280 --> 00:37:40,480 a trail running's about. But again, back to the 785 00:37:40,480 --> 00:37:42,400 community. How many people did you know? 786 00:37:42,720 --> 00:37:44,720 Of course you passed heaps of people, but in. 787 00:37:44,960 --> 00:37:46,880 Terms of. Just not one of them. 788 00:37:47,080 --> 00:37:49,520 Yeah, I lost count. But in terms of the 789 00:37:49,520 --> 00:37:51,480 conversation, how you're looking great, you're looking strong. 790 00:37:51,480 --> 00:37:53,440 They didn't have to do that. Yeah, they didn't have to do 791 00:37:53,440 --> 00:37:53,960 that. Yeah. 792 00:37:54,440 --> 00:37:57,840 So you're getting that on trail. You're getting on road and I 793 00:37:57,840 --> 00:38:00,080 think there's a there's a heightened level of importance. 794 00:38:00,080 --> 00:38:03,040 Society needs that. I think it's changed, yeah. 795 00:38:03,040 --> 00:38:06,200 I think we care about that more than we did maybe in the past 796 00:38:06,200 --> 00:38:07,880 decade. Yeah, I think we need to as 797 00:38:07,880 --> 00:38:10,160 well, which is, which is cool because you're starting to see 798 00:38:10,160 --> 00:38:12,360 that and go, yeah, we, this is important. 799 00:38:12,360 --> 00:38:15,240 I am going to wake up super early and go to my community. 800 00:38:15,640 --> 00:38:18,240 It's the same way people buy sports memberships as well, you 801 00:38:18,240 --> 00:38:21,160 know, rolling up and you know, depends on how you tend to 802 00:38:21,160 --> 00:38:23,440 performing, but you roll up that's. 803 00:38:23,440 --> 00:38:25,160 Really. I haven't actually heard that 804 00:38:25,160 --> 00:38:28,560 comparison to football teams previously cause court. 805 00:38:28,560 --> 00:38:31,520 We've had lots of chats about why running is booming like it 806 00:38:31,520 --> 00:38:35,680 is, but that notion of now people viewing their run clubs 807 00:38:36,120 --> 00:38:40,320 akin to if they do or previously signed up to football clubs. 808 00:38:40,320 --> 00:38:42,160 That's a really interesting comparison actually. 809 00:38:42,520 --> 00:38:44,280 The the membership cost is lower. 810 00:38:45,000 --> 00:38:46,760 It's definitely. Lower, there's an immediate 811 00:38:46,760 --> 00:38:49,600 reward, you're guaranteed. There's no chance of a loss 812 00:38:49,600 --> 00:38:52,280 really, unlike a football team where you might come back from 813 00:38:52,280 --> 00:38:55,200 the game with a loss. Every time you go to be a part 814 00:38:55,200 --> 00:38:59,040 of that club, you win because you no one ever regrets a run 815 00:38:59,040 --> 00:39:00,840 really. Everyone's wearing a scarf 816 00:39:00,840 --> 00:39:03,120 that's the same colour as yours, or a beanie or whatever it is. 817 00:39:03,120 --> 00:39:04,280 This is good. This is good. 818 00:39:04,320 --> 00:39:06,280 Let's keep on doing these. Like an identity. 819 00:39:06,280 --> 00:39:09,320 Yeah, and you're right, because when if you go to the footy, 820 00:39:09,320 --> 00:39:11,640 it's a scarf, it's a beanie, it's whatever, it's a flag. 821 00:39:12,080 --> 00:39:14,440 You go to run club, the literal fact that they're wearing 822 00:39:14,440 --> 00:39:16,840 runners on their their feet. And the number one question you 823 00:39:16,840 --> 00:39:19,120 get at all the run clubs, what's your next race? 824 00:39:19,280 --> 00:39:22,240 What are you training for? And we get to share in that 825 00:39:22,720 --> 00:39:25,120 which is, which is. Really cool, Inherent 826 00:39:25,120 --> 00:39:28,120 aspirational. And I did the backyard, you 827 00:39:28,160 --> 00:39:31,520 know, my my run club that I run with on a Wednesday. 828 00:39:32,160 --> 00:39:34,520 Everyone there was like, the next time they saw me. 829 00:39:34,600 --> 00:39:35,800 How did it go? Yeah, yeah. 830 00:39:35,840 --> 00:39:37,440 Followed me on. Strava was like, how's that? 831 00:39:37,440 --> 00:39:38,920 How did that, you know, how did you get through that? 832 00:39:38,920 --> 00:39:43,040 What was the toughest part? And. 1st 1st 3 KS of today's run 833 00:39:43,040 --> 00:39:45,520 because I just flicked the message to my run group back in 834 00:39:45,520 --> 00:39:47,800 Sydney and said oh hey I'm about to start this. 835 00:39:48,040 --> 00:39:51,000 So the first 3 messages of first three KS the run. 836 00:39:51,000 --> 00:39:53,480 My phone was just pinging because messages coming back 837 00:39:53,680 --> 00:39:56,240 from everyone saying oh good luck looks like good weather. 838 00:39:56,920 --> 00:39:59,000 Well, what's the elevation? Dah dah dah investment? 839 00:39:59,000 --> 00:40:02,320 Do you think they're like extra interested in the fact you're 840 00:40:02,320 --> 00:40:04,800 doing something that was, that is so much unique, but like 841 00:40:04,800 --> 00:40:06,760 quite an interesting race, different race? 842 00:40:06,760 --> 00:40:09,600 Different experience. In a different experience first. 843 00:40:10,080 --> 00:40:12,440 Courtney and I have talked about this a lot as well, Pete, this 844 00:40:12,440 --> 00:40:18,720 idea that what makes a race, well, trying to find that secret 845 00:40:18,720 --> 00:40:24,200 source to why certain races win and are the big sellouts and 846 00:40:24,200 --> 00:40:27,280 others aren't. One of the things we've landed 847 00:40:27,280 --> 00:40:29,640 on is that idea of an experience. 848 00:40:29,760 --> 00:40:33,560 Is this going to give me an experience that's not available 849 00:40:33,560 --> 00:40:35,640 to everybody that I haven't had previously? 850 00:40:35,640 --> 00:40:38,880 All that sort of stuff. So today that's an experience 851 00:40:38,880 --> 00:40:41,760 that I don't think, I think maybe one other member of my run 852 00:40:41,760 --> 00:40:43,280 group has done the race previously. 853 00:40:43,960 --> 00:40:46,320 And so the fact that I was about to do something that most of 854 00:40:46,320 --> 00:40:49,960 them haven't done and, and to compare it, if we'd compared it 855 00:40:49,960 --> 00:40:53,400 to the Canberra Marathon, which a lot of them have done, that 856 00:40:53,400 --> 00:40:55,880 becomes less about the race, more about the time. 857 00:40:56,040 --> 00:40:58,840 Yeah, right. No one has asked me what time 858 00:40:58,840 --> 00:41:01,360 did you do today? They're just saying good luck 859 00:41:01,360 --> 00:41:03,560 with the race, good luck with the run, Enjoy that run. 860 00:41:03,880 --> 00:41:07,800 And, and absolute kudos to the family and support teams that 861 00:41:07,800 --> 00:41:10,480 we, that, you know, we all have linked with us, not from an 862 00:41:10,480 --> 00:41:13,200 athlete perspective, but in terms of I, I know there were 863 00:41:13,200 --> 00:41:15,880 families out there today, that last night they sat down with 864 00:41:15,880 --> 00:41:18,400 the sheet and said, OK, I need you to be here at this time. 865 00:41:18,640 --> 00:41:20,880 And I need the blue bottle. I need you to be here at this 866 00:41:20,880 --> 00:41:22,040 time. And I'm going to take a packet 867 00:41:22,040 --> 00:41:23,600 of chips off you. I'm going to need you. 868 00:41:23,600 --> 00:41:27,520 And so they're also now involved and invested in this, in getting 869 00:41:27,520 --> 00:41:30,760 their person and their community over the line. 870 00:41:31,120 --> 00:41:32,920 Yeah, good trial, good trial runs. 871 00:41:32,960 --> 00:41:36,760 And this is what I've always like from a running perspective, 872 00:41:36,760 --> 00:41:39,720 when you want to get away from just focusing on times, good 873 00:41:39,720 --> 00:41:42,840 trail runs are an adventure. That's what makes a good trail 874 00:41:42,840 --> 00:41:46,040 runner race is an adventure so that you can walk away going. 875 00:41:46,320 --> 00:41:48,840 You'll have things that you remember from today that you, 876 00:41:49,120 --> 00:41:51,600 you know, you wouldn't normally see or normally face on your 877 00:41:51,600 --> 00:41:52,720 normal run. It's a way. 878 00:41:52,800 --> 00:41:56,440 To run in 3° weather. That's true as QLD. 879 00:41:56,440 --> 00:41:59,120 I'm loving sitting here rugged up in in the jump. 880 00:41:59,120 --> 00:42:01,520 But even like the the boulder field you would have run across 881 00:42:01,520 --> 00:42:03,800 today, like I can't think of anywhere unless you run around 882 00:42:03,800 --> 00:42:06,920 the headland at Burleigh Heads. You would rock hop like that. 883 00:42:06,920 --> 00:42:08,000 You wouldn't. You would never. 884 00:42:08,000 --> 00:42:09,440 Face that, I've never done that before. 885 00:42:09,440 --> 00:42:12,720 Like literally a mountain of small rock. 886 00:42:12,920 --> 00:42:15,200 And it was an amazing moment. Yeah, you're right. 887 00:42:15,200 --> 00:42:18,800 So there's those things and that's why, I mean, I'm all in 888 00:42:18,880 --> 00:42:22,800 for both it's road and trail, but I always keep coming back to 889 00:42:22,800 --> 00:42:25,840 trail when it comes to experiences where you can go. 890 00:42:25,840 --> 00:42:29,320 And if I think of like some of the trail, I mean, that's why 891 00:42:29,320 --> 00:42:32,760 today I wanted to run today. And I've said to Pete for years, 892 00:42:32,760 --> 00:42:35,200 because I look at trail runs as like what's going to be the 893 00:42:35,200 --> 00:42:37,320 point of difference that I haven't experienced before? 894 00:42:37,680 --> 00:42:40,640 Is it like it's a proper mountain trail race like it's 895 00:42:40,640 --> 00:42:43,200 today? Is it like this is the most 896 00:42:43,200 --> 00:42:45,320 technical? So there's another race down in 897 00:42:45,320 --> 00:42:49,800 Tasi called Triple Tops. I think it's Mount Rowland. 898 00:42:51,000 --> 00:42:52,720 Someone from Tasmania is going to correct me on that. 899 00:42:52,800 --> 00:42:55,320 I think it's Mount Rowland. But again, I've heard the reason 900 00:42:55,320 --> 00:42:57,320 I'm interested in that one. I have no idea of the course, 901 00:42:57,320 --> 00:43:00,920 but I've been told that's the most technical run you're going 902 00:43:00,920 --> 00:43:02,320 to face and it's like proper mounted. 903 00:43:02,320 --> 00:43:03,760 So I've always had that one in the thing. 904 00:43:03,760 --> 00:43:06,000 And then, you know, there's some up in North Queensland or 905 00:43:06,000 --> 00:43:08,680 country runs or sand runs, but it's always got that little 906 00:43:08,680 --> 00:43:11,720 point of difference. And here at Kinadi, I think 907 00:43:11,720 --> 00:43:15,160 that's one that's always, I've gone like that makes sense to me 908 00:43:15,360 --> 00:43:17,480 as to have like, why isn't it bigger? 909 00:43:17,480 --> 00:43:18,880 Why isn't it a bigger run down here? 910 00:43:20,280 --> 00:43:21,840 I mean, it is a big run. Don't get me wrong. 911 00:43:21,840 --> 00:43:22,400 It's a. Big run. 912 00:43:22,400 --> 00:43:24,520 I don't know if I want too many more people running around me 913 00:43:24,520 --> 00:43:25,600 today. Frank and Courtney. 914 00:43:25,600 --> 00:43:27,040 I thought it was a great run. No, I mean. 915 00:43:27,040 --> 00:43:29,400 That in a, in a positive way, I'm like, what, why? 916 00:43:29,400 --> 00:43:32,320 What's stopping more people wanting to come that experience, 917 00:43:32,320 --> 00:43:35,400 having that experience in trail versus, you know, we're selling 918 00:43:35,400 --> 00:43:38,120 out of a marathon tomorrow. Every every major marathon 919 00:43:38,120 --> 00:43:42,400 selling out where you know, how do we how do we how do we 920 00:43:42,840 --> 00:43:45,240 convert some more people over to come and try you want to. 921 00:43:45,240 --> 00:43:47,280 Sit down with the brains trust at Salomon. 922 00:43:47,280 --> 00:43:52,960 Yeah, we have a goal to convert the participants of the Gold 923 00:43:52,960 --> 00:43:55,720 Coast Marathon this year, as many as possible, to a trial 924 00:43:55,720 --> 00:43:57,840 event in the next 12 months. How would you do it? 925 00:43:57,840 --> 00:43:59,320 What would be step one? Yeah. 926 00:43:59,320 --> 00:44:02,120 So we're we're doing this. This is exactly the sort of 927 00:44:03,080 --> 00:44:05,360 thinking and processes that we're trying to put in from a 928 00:44:05,360 --> 00:44:08,320 long term play. We think it's excursions, we 929 00:44:08,320 --> 00:44:12,120 think it's getting people out of their out of their normal 930 00:44:12,120 --> 00:44:14,160 routine. You know, even if you wanna, if 931 00:44:14,160 --> 00:44:16,560 you need to borrow a pack for this particular, we've got that 932 00:44:16,560 --> 00:44:18,600 covered. So taking out all of the 933 00:44:18,600 --> 00:44:21,360 obstacles that you may face, that's a long way. 934 00:44:21,360 --> 00:44:23,480 How am I gonna climb that? Well, you've got food, you've 935 00:44:23,480 --> 00:44:25,400 got water, you've got a base level of fitness. 936 00:44:25,600 --> 00:44:27,480 It's gonna be okay. And look who's around you. 937 00:44:27,920 --> 00:44:31,120 So creating they're not going to be everyday because you 938 00:44:31,240 --> 00:44:33,400 potentially have to travel to these locations. 939 00:44:33,400 --> 00:44:37,080 There's inclines that you don't have in the cities, whereas, you 940 00:44:37,080 --> 00:44:40,000 know, we can out out of the a door at home and you're, you're 941 00:44:40,000 --> 00:44:41,960 running around Melbourne, running around Sydney and and 942 00:44:41,960 --> 00:44:44,920 Gold Coast. So I, I think that bringing that 943 00:44:44,920 --> 00:44:47,120 as an excursion and back to Courtney's point is an 944 00:44:47,120 --> 00:44:49,400 experience that you can share with him. 945 00:44:49,400 --> 00:44:52,360 If it's taking a bus load of people up into the Dandenongs or 946 00:44:52,360 --> 00:44:55,720 out into different parts, been able to share in that and 947 00:44:55,720 --> 00:44:58,720 there's every step of the way is thought out for you. 948 00:44:58,840 --> 00:45:02,200 I think that's the best way to introduce trail and the concept 949 00:45:02,200 --> 00:45:04,920 of this community to Roadrunners. 950 00:45:05,000 --> 00:45:08,280 Can I you, you heard of, there was a little, there was well, 951 00:45:08,280 --> 00:45:14,280 because a little brain flicker there because and I, there's a, 952 00:45:14,280 --> 00:45:19,800 there's another brand that has a certain very notable runner who 953 00:45:19,800 --> 00:45:22,280 runs for them and he's a recreational runner. 954 00:45:24,080 --> 00:45:27,440 I don't know if you saw it, but recently he had a very big 955 00:45:27,440 --> 00:45:32,360 participated run in Sydney. And then the surprise he had for 956 00:45:32,360 --> 00:45:35,640 the runners on the morning was, hey, if you can, if you've got 957 00:45:35,640 --> 00:45:38,960 the time, we're going to the airport, we're going to 958 00:45:38,960 --> 00:45:41,520 Kosciuska today. Did you see this? 959 00:45:41,520 --> 00:45:42,440 Do you know what I'm talking about? 960 00:45:42,480 --> 00:45:44,320 No, I have no idea. What you're talking about? 961 00:45:44,360 --> 00:45:45,480 I think I'd seen something, yeah. 962 00:45:45,560 --> 00:45:47,720 Yeah, Ned Brockman. Yeah right. 963 00:45:47,720 --> 00:45:50,000 Didn't basically organised a meet up in Sydney. 964 00:45:50,000 --> 00:45:53,040 Try running organised and made up in Sydney to go for just a 965 00:45:53,040 --> 00:45:57,960 run around Centennial Park. And then the surprise was who 966 00:45:57,960 --> 00:46:01,600 can come to Kosciusko with me this morning And literally they 967 00:46:01,600 --> 00:46:05,360 took a plane from that morning from they took them from the 968 00:46:05,360 --> 00:46:06,880 eastern suburbs of Sydney to the airport. 969 00:46:06,880 --> 00:46:09,360 They put them on a plane. They went and ran up Kosciusko. 970 00:46:09,680 --> 00:46:13,880 Now that is I look at that and I go is exactly what you're 971 00:46:13,880 --> 00:46:16,400 talking about and the opportunity there. 972 00:46:16,400 --> 00:46:18,280 Now that's an extreme version of it. 973 00:46:18,840 --> 00:46:21,120 But. I can see Salomon doing some 974 00:46:21,120 --> 00:46:25,480 really cool stuff in that space. We're taking people on these 975 00:46:25,480 --> 00:46:27,960 excursions. It's excursions, it's surprising 976 00:46:27,960 --> 00:46:29,960 delight and it's not just not there's not a gift with 977 00:46:29,960 --> 00:46:31,960 purchase. That's not that's not what this 978 00:46:31,960 --> 00:46:35,320 is going to be. So again, going and seeing some 979 00:46:35,320 --> 00:46:37,680 really amazing places, learning something. 980 00:46:37,880 --> 00:46:40,080 If you can learn something about a particular part of the world, 981 00:46:40,080 --> 00:46:43,320 that's kind of cool too, because we're always thirsty for this 982 00:46:43,320 --> 00:46:45,200 knowledge and understanding of where we are. 983 00:46:45,200 --> 00:46:48,720 We we we had smoke ceremonies and welcome to countries. 984 00:46:48,720 --> 00:46:51,920 It's amazing this morning. And the knowledge and, and the 985 00:46:51,920 --> 00:46:54,960 history of Mount Wellington where you shared in that and 986 00:46:54,960 --> 00:46:57,600 it's something you can take home and be like, OK, that was adding 987 00:46:57,600 --> 00:47:01,080 to my to my memory bank and. It was a really special part of 988 00:47:01,080 --> 00:47:02,800 this morning, actually. I thought about it about halfway 989 00:47:02,800 --> 00:47:05,360 up as I was rolling up. I thought about that smoke and I 990 00:47:05,360 --> 00:47:07,880 can I still kind of had the smell of it in my nostrils a bit 991 00:47:07,880 --> 00:47:11,200 halfway up and I was like, it was a really cool feeling just 992 00:47:11,200 --> 00:47:16,080 on staying with it because we have seen other brands try this 993 00:47:16,400 --> 00:47:20,080 create this idea of 1/3 space. I don't you you, you're a 994 00:47:20,080 --> 00:47:21,480 marketing guru. You'll be aware of it. 995 00:47:21,480 --> 00:47:23,920 But if this is the first time you're hearing this idea, it's 996 00:47:24,320 --> 00:47:26,760 people have their home, people have their place of work. 997 00:47:27,480 --> 00:47:29,960 These, some of these brands are attempting to create a third 998 00:47:29,960 --> 00:47:33,640 space so people do exist in. You've just talked a bit about 999 00:47:33,640 --> 00:47:38,120 the idea of excursions as a way to bridge people from road to 1000 00:47:38,120 --> 00:47:41,360 trail. 1/3 space is something that Salomon look at. 1001 00:47:42,040 --> 00:47:45,680 Where, yeah, it's a, it's a good point because essentially how do 1002 00:47:45,680 --> 00:47:49,240 you bring so many different categories, diverse categories? 1003 00:47:49,240 --> 00:47:53,520 They're outdoor categories, but you've got to be super authentic 1004 00:47:53,680 --> 00:47:57,000 to and I don't know, it's again a buzzword, but in terms of if 1005 00:47:57,000 --> 00:47:59,320 you're talking to a winter sport audience, you need to talk to 1006 00:47:59,320 --> 00:48:02,080 them with a winter sport language and tone. 1007 00:48:02,080 --> 00:48:02,600 Yeah. You know. 1008 00:48:03,040 --> 00:48:05,320 But you can't fake it. Why roll up to winter sport 1009 00:48:05,320 --> 00:48:06,440 meetings? It's the first time that you 1010 00:48:06,440 --> 00:48:07,960 actually can swear with a customer. 1011 00:48:07,960 --> 00:48:09,320 I'm like, whoa, I was taken back. 1012 00:48:09,400 --> 00:48:10,440 We can't say that. We can't. 1013 00:48:10,840 --> 00:48:12,960 And it's like, and they were over the moon and you had to be 1014 00:48:13,040 --> 00:48:15,560 here and you had and you continued partying on with them, 1015 00:48:15,560 --> 00:48:18,920 which blew my mind. But then then you're having high 1016 00:48:18,920 --> 00:48:21,400 performance conversations with Ron, specialty doors and 1017 00:48:21,400 --> 00:48:24,320 partners. So how do you create the third 1018 00:48:24,320 --> 00:48:26,640 space? Or could you or would you, is 1019 00:48:26,680 --> 00:48:29,440 it, I mean it doesn't, it sounds like your answer there is it 1020 00:48:29,440 --> 00:48:32,240 doesn't necessarily something that would work for the brand. 1021 00:48:32,920 --> 00:48:36,400 Yeah, brands, I think brands like Rafa nailed it early days 1022 00:48:36,400 --> 00:48:38,280 with Clubhouse and then creating that zone. 1023 00:48:38,280 --> 00:48:40,040 I mean, two years ago, I think it was caught. 1024 00:48:40,040 --> 00:48:44,200 And remind me, we did the Salomon Clubhouse in Katoomba. 1025 00:48:44,200 --> 00:48:45,920 That's right. And that was a moment where we 1026 00:48:45,920 --> 00:48:49,040 had Q&A's with athletes. We had yoga sessions in the 1027 00:48:49,040 --> 00:48:51,680 morning and stretch sessions before you would go out and you 1028 00:48:51,680 --> 00:48:53,440 know, compete. There was coffee, there was good 1029 00:48:53,440 --> 00:48:56,400 food throughout the whole piece and that was sitting there going 1030 00:48:56,400 --> 00:48:58,800 this adventure that they're that they're on. 1031 00:48:58,800 --> 00:49:01,280 And no matter the distance that we're going to do, they could 1032 00:49:01,360 --> 00:49:06,040 come and have a safe and also knowledgeable experience with 1033 00:49:06,040 --> 00:49:06,560 us. Yeah. 1034 00:49:06,680 --> 00:49:08,520 And then walk away. There was no, you need to buy 1035 00:49:08,520 --> 00:49:10,080 this today or you need to do that. 1036 00:49:10,200 --> 00:49:12,200 That's fine. We want to establish long 1037 00:49:12,280 --> 00:49:15,760 ongoing sustainable relationships with our with our 1038 00:49:15,760 --> 00:49:19,240 communities. So, yeah, being authentic in 1039 00:49:19,240 --> 00:49:22,360 certain spheres is exactly the way to go about it, which makes 1040 00:49:22,360 --> 00:49:25,200 our, our, you know, our next progression in, in retail really 1041 00:49:25,200 --> 00:49:27,200 hard as well because we've got to make sure that, you know, 1042 00:49:27,280 --> 00:49:30,120 our, our stores speak to the audience the way they want to be 1043 00:49:30,120 --> 00:49:31,640 spoken to. Instead of, oh, they've just put 1044 00:49:31,640 --> 00:49:34,240 up a shop here and, and they're going to try and flog product. 1045 00:49:34,240 --> 00:49:37,280 It's like, what do you feel when you come into this store being 1046 00:49:37,280 --> 00:49:40,240 able to share, hey, I just ran this or hey, I'm going to go and 1047 00:49:40,240 --> 00:49:43,920 ski this field or whatever it may be, or hike this mountain, 1048 00:49:43,920 --> 00:49:47,280 or I'm a photographer, videographer, whatever I may be. 1049 00:49:47,800 --> 00:49:49,880 I use this product and I think I'm cool. 1050 00:49:50,240 --> 00:49:52,840 Yeah, it's crazy to think, oh, I know, I know there's clothing 1051 00:49:52,840 --> 00:49:57,680 and other and other goods, but the fact it's shoes takes now 1052 00:49:57,680 --> 00:50:00,000 out of it just for a tick. But like it's the fact that it's 1053 00:50:00,000 --> 00:50:03,080 just shoes and then you're talking about that broad and 1054 00:50:03,080 --> 00:50:05,360 that many categories. It's nearly like you're a, you 1055 00:50:05,360 --> 00:50:08,280 know, you take, you've got shoes, but like you're not 1056 00:50:08,280 --> 00:50:10,000 really just trying to sell shoes anymore. 1057 00:50:10,000 --> 00:50:12,200 It's like you've got all of these different categories. 1058 00:50:12,200 --> 00:50:15,360 You've got to sell with one product or multiple products, 1059 00:50:15,360 --> 00:50:19,520 but you're trying to like, think about it as if you are, OK, I've 1060 00:50:19,520 --> 00:50:23,720 got kids, not kids, but you know, teenagers to sell to. 1061 00:50:23,720 --> 00:50:25,000 I've got the trail runners to sell to. 1062 00:50:25,000 --> 00:50:27,560 I've got the road, then I've got gravel, then I've got, you know, 1063 00:50:27,560 --> 00:50:31,360 my travel shoes, everything. And that must be like for having 1064 00:50:31,600 --> 00:50:35,040 shoes only it must be a big ask for the like a marketing team, 1065 00:50:35,040 --> 00:50:37,400 especially that broad to go down that route. 1066 00:50:37,760 --> 00:50:39,600 Yeah. So I think we're really, really 1067 00:50:39,600 --> 00:50:42,920 lucky in Australia and I think what from what we've learnt from 1068 00:50:42,920 --> 00:50:46,320 a retail perspective and retail partners that are existing out 1069 00:50:46,320 --> 00:50:49,520 there for us, they've got their communities absolutely dulled. 1070 00:50:49,520 --> 00:50:52,600 So how do we fuel that and and plug into what they're doing? 1071 00:50:52,600 --> 00:50:55,880 So, you know, I think of some of our partners that we've got that 1072 00:50:55,880 --> 00:50:58,360 they're absolutely brilliant in connecting with that audience 1073 00:50:58,760 --> 00:51:01,680 again, authentically is it in the music scene. 1074 00:51:01,680 --> 00:51:06,360 So we've seen that sneaker generalist tier of consumer 1075 00:51:06,560 --> 00:51:10,880 connecting with music. We see fashion in these smaller, 1076 00:51:11,200 --> 00:51:15,040 we call them Tier 0, Tier 1 advanced accounts that they've 1077 00:51:15,040 --> 00:51:18,480 got product in there that talks directly to fashion audience 1078 00:51:18,480 --> 00:51:22,960 designers and and runway. So to answer your question, 1079 00:51:23,040 --> 00:51:26,400 yeah, it's, it's directly through a vehicle that exists 1080 00:51:26,400 --> 00:51:29,400 because if we were to try and you know, say, hey, this is now 1081 00:51:29,400 --> 00:51:32,800 where you need to come and this is where and where cool it's, it 1082 00:51:32,800 --> 00:51:34,680 doesn't resonate. And I think that's kind of cool 1083 00:51:34,680 --> 00:51:38,080 too as well, because there's an onus on brands to deliver 1084 00:51:38,080 --> 00:51:41,920 product and experiences culture to the end user. 1085 00:51:42,800 --> 00:51:47,320 Yeah, which is exciting. It's so the, the word cool has 1086 00:51:47,400 --> 00:51:49,920 bubbled along underneath the surface of all this. 1087 00:51:49,920 --> 00:51:55,680 And I think it's again, I, I am, I think back to the surf brands 1088 00:51:56,040 --> 00:51:59,520 of the sort of the 2000s, late 90s. 1089 00:52:00,320 --> 00:52:03,800 Those brands were cool and they're not cool anymore, you 1090 00:52:03,800 --> 00:52:08,480 know, and the some of them still have a, the level of it, but a 1091 00:52:08,480 --> 00:52:10,880 lot of them aren't cool brands anymore. 1092 00:52:11,160 --> 00:52:15,840 And for Salomon to be maintaining that it, you know, 1093 00:52:15,840 --> 00:52:19,520 to be maintaining its level of cool is a testament to the work 1094 00:52:19,520 --> 00:52:21,520 obviously you guys are doing here and, and the work that 1095 00:52:21,520 --> 00:52:23,960 everyone is doing with the brand internationally. 1096 00:52:23,960 --> 00:52:27,480 And we spoke a bit about that a bit earlier on to talk about 1097 00:52:27,480 --> 00:52:30,160 today's run a bit more. How are your legs right now? 1098 00:52:30,160 --> 00:52:32,160 Because mine are cooked. They're OK. 1099 00:52:32,160 --> 00:52:33,680 I think tomorrow will be interesting. 1100 00:52:33,680 --> 00:52:36,560 OK, Lucky. We had a big pie and a sausage 1101 00:52:36,560 --> 00:52:42,320 roll to, to, to refuel. But no, I think, yeah, you'll 1102 00:52:42,320 --> 00:52:43,240 feel it tomorrow. Yeah. 1103 00:52:43,240 --> 00:52:46,000 I think that that that climb was significant. 1104 00:52:46,040 --> 00:52:48,440 The downhill too. You'll get that dorms that 1105 00:52:48,440 --> 00:52:50,480 delayed muscle onset. What? 1106 00:52:50,480 --> 00:52:51,600 What have you got next? Running. 1107 00:52:51,600 --> 00:52:53,840 Was it dorms DO? Yeah. 1108 00:52:53,840 --> 00:52:56,200 Delayed onset muscle soreness. Yeah, that's the one. 1109 00:52:56,320 --> 00:52:57,080 It's all right. You'll get there. 1110 00:52:57,080 --> 00:52:58,200 He's gonna add it. Yeah, I know. 1111 00:52:58,200 --> 00:52:59,840 I mean. Oh yeah. 1112 00:53:01,000 --> 00:53:02,880 What's So What's coming next for you running? 1113 00:53:02,880 --> 00:53:04,800 What next is Goldie? I reckon, yeah. 1114 00:53:05,240 --> 00:53:07,440 Oh, that's mine. There is something in common 1115 00:53:07,440 --> 00:53:10,560 there there. Is PV Liam 2 point O #2? 1116 00:53:10,920 --> 00:53:13,360 It's 1 zip at the moment. You came to my home ground. 1117 00:53:13,360 --> 00:53:14,480 I think I've got to come up to your home. 1118 00:53:14,480 --> 00:53:15,840 Ground What's your goal for goalie? 1119 00:53:16,280 --> 00:53:19,800 As close to three as possible. Yeah, as close to three as. 1120 00:53:20,960 --> 00:53:21,640 Possible. Do you? 1121 00:53:21,640 --> 00:53:23,440 Do you want to hear the why we can't we? 1122 00:53:24,040 --> 00:53:25,560 No, I can't tell the story right now. 1123 00:53:25,560 --> 00:53:27,560 You can't tell it yet. No, there's a surprise coming 1124 00:53:27,560 --> 00:53:29,880 for people on Wednesday. No, not Wednesday, not this 1125 00:53:29,880 --> 00:53:32,400 Wednesday, next Wednesday. That surprise is coming. 1126 00:53:33,160 --> 00:53:36,280 I am shooting for Sub 3A Golden Marathon. 1127 00:53:36,280 --> 00:53:38,040 That is my goal. I started that goal at the start 1128 00:53:38,040 --> 00:53:40,640 of this year. You did and I'm going to keep 1129 00:53:40,640 --> 00:53:42,440 that goal. That is my goal for the Gold 1130 00:53:42,440 --> 00:53:44,440 Coast Marathon this year. We're jumping on board. 1131 00:53:44,440 --> 00:53:47,320 We've got the amazing Bonita Willis who's gonna be coaching 1132 00:53:47,320 --> 00:53:49,720 us. Lace Up Running is her coaching 1133 00:53:49,720 --> 00:53:53,600 company and she has taken me under her very experienced wing, 1134 00:53:53,600 --> 00:53:55,560 so I've got a bit of a cheat coat. 1135 00:53:55,560 --> 00:53:57,680 Who's your coach? So that's no excuses, Liam 1136 00:53:57,680 --> 00:53:59,320 saying over here. Yeah. 1137 00:54:00,480 --> 00:54:01,800 Where's your programme? Interesting. 1138 00:54:01,800 --> 00:54:03,960 I want to ask genuinely, where's your programme coming from? 1139 00:54:04,120 --> 00:54:08,720 Programme has come from meetings and so you're looking at me 1140 00:54:08,840 --> 00:54:10,320 going what the hell is he talking about? 1141 00:54:10,360 --> 00:54:11,360 South meetings? Yeah. 1142 00:54:11,360 --> 00:54:16,120 So I'm super fortunate enough to have an athlete team being able 1143 00:54:16,120 --> 00:54:17,520 to give me all the tips and tricks. 1144 00:54:17,520 --> 00:54:19,680 They're like, hey, let's go for a run here, let's do this. 1145 00:54:19,680 --> 00:54:22,240 And what's your programme like? Back to your point, I'm like, 1146 00:54:22,240 --> 00:54:23,840 well, I'm in your hands. Is it? 1147 00:54:24,160 --> 00:54:26,840 Is it just get KS in legs is, you know, for the backyard. 1148 00:54:27,120 --> 00:54:30,240 It was really tough to train for 100 KS. 1149 00:54:30,360 --> 00:54:33,200 Yeah. So it was get us, go hard, go 1150 00:54:33,200 --> 00:54:36,520 fast, go as long as you possibly can in your leader. 1151 00:54:36,640 --> 00:54:39,560 And then I was pretty comfortable with the 100 days at 1152 00:54:40,280 --> 00:54:43,280 Backyard. So I don't have a defined plan, 1153 00:54:43,400 --> 00:54:46,360 but when I said meetings, it's catching up with these guys and 1154 00:54:46,360 --> 00:54:49,160 say hey, I'm in Queensland, hey, you're in it. 1155 00:54:49,280 --> 00:54:50,960 Was it 2 weeks ago? Yeah, we went we're. 1156 00:54:50,960 --> 00:54:53,400 Saying these guys, he's never asked me for the training. 1157 00:54:53,400 --> 00:54:55,440 He's asked me for plenty of other but not the training 1158 00:54:55,440 --> 00:54:57,560 advice so. Breakfast Partner. 1159 00:54:57,560 --> 00:54:58,920 In yes, because. You're injured. 1160 00:54:59,520 --> 00:55:02,640 OK, this is this is exciting. So it's Lee MVP 2.0 I'm looking. 1161 00:55:02,640 --> 00:55:05,240 For what kind of what kind of like you did a back out the 1162 00:55:05,240 --> 00:55:07,560 other day 100K what kind of I'm interested. 1163 00:55:07,560 --> 00:55:10,840 Told everyone at work it was 104 which it was a. 104 kilometres 1164 00:55:10,840 --> 00:55:11,920 you knocked out now, but how many? 1165 00:55:12,840 --> 00:55:15,880 Give or take kilometres, you're knocking out a week then to 1166 00:55:15,880 --> 00:55:18,040 manage that. Yeah, at the minute and with 1167 00:55:18,040 --> 00:55:19,920 work as well and there's a bit of travel coming up. 1168 00:55:19,920 --> 00:55:24,040 So just trying as hard as I possibly can around the 60 to 70 1169 00:55:24,040 --> 00:55:25,840 KS. I know that sounds, you know on 1170 00:55:25,840 --> 00:55:29,360 the lower end, but again, it just KS in. 1171 00:55:30,320 --> 00:55:33,280 As someone who's doing 50 to 60 at the moment, so mine is on the 1172 00:55:33,280 --> 00:55:35,280 lower end. No, but for both of you, this 1173 00:55:35,280 --> 00:55:36,800 is. This is coming to be a common 1174 00:55:36,800 --> 00:55:38,680 thread now. I think there's this notion out 1175 00:55:38,680 --> 00:55:40,840 there that everyone runs more KS than they really do. 1176 00:55:40,840 --> 00:55:44,320 Maybe it's like you always tell. This is the biggest week I've 1177 00:55:44,320 --> 00:55:45,400 ever now. How many KS you run now? 1178 00:55:45,400 --> 00:55:47,960 100 K, but I've done that once in the last six months. 1179 00:55:48,320 --> 00:55:50,080 I think when you start to look, you're right, when you've got 1180 00:55:50,080 --> 00:55:53,000 travel and you're working and all these other things, I reckon 1181 00:55:53,000 --> 00:55:56,720 you're talking that 50 to 60 KS. It's like it's a good amount of 1182 00:55:56,720 --> 00:55:59,640 KS and obviously you can go and run 104 out of it. 1183 00:56:00,440 --> 00:56:02,880 Achievable might be something is the other, is the other number 1184 00:56:02,880 --> 00:56:05,040 too. They're going to be close court. 1185 00:56:06,120 --> 00:56:10,200 At Gold Coast, I think, I think Liam, Liam obviously needs to 1186 00:56:10,200 --> 00:56:15,560 get his finger out of his backside well today. 1187 00:56:16,160 --> 00:56:19,160 Well, I know I got beat up today because this buddy, it was 1600 1188 00:56:19,160 --> 00:56:21,560 metres of elevation. That's more than I think I've 1189 00:56:21,560 --> 00:56:21,960 done. What? 1190 00:56:22,080 --> 00:56:27,800 What I can say is I know Liam's going to be prepared amazingly 1191 00:56:27,800 --> 00:56:31,240 because like we talked about the coach Beneda that he's got, like 1192 00:56:31,240 --> 00:56:34,480 if I if someone asked me who you go to for a marathon to train at 1193 00:56:34,480 --> 00:56:37,360 that level or any level actually, I'd be like 100% just 1194 00:56:37,360 --> 00:56:38,560 go and see Beneda. She's done it. 1195 00:56:38,560 --> 00:56:41,800 But she's also got a lot of, and this is what we're learning. 1196 00:56:41,800 --> 00:56:44,840 You're going to learn off her is there's a lot of background 1197 00:56:44,840 --> 00:56:49,600 there of understanding first time run it like the whole scale 1198 00:56:49,600 --> 00:56:52,120 of runners. So you are you you're getting to 1199 00:56:52,120 --> 00:56:54,360 awards a level now where you know you'll you'll start a 1200 00:56:54,360 --> 00:56:56,360 knockout kilometres, you're doing 100 KS and all that. 1201 00:56:56,560 --> 00:56:58,680 You're asking elite runners for that information. 1202 00:56:58,680 --> 00:57:01,240 It kind of makes a bit of sense if you're going out for your 1203 00:57:01,240 --> 00:57:04,080 first marathon or if you were like today was your first time 1204 00:57:04,080 --> 00:57:06,240 you've ever run 25K in a trail race. 1205 00:57:06,600 --> 00:57:08,000 It's probably different information. 1206 00:57:08,000 --> 00:57:10,840 You've got a source, and I don't always say like you can find 1207 00:57:10,840 --> 00:57:14,000 that information out on the web, but you always better go and ask 1208 00:57:14,000 --> 00:57:16,480 someone who's actually done that before, has the expertise in it. 1209 00:57:17,440 --> 00:57:19,560 I love the just then. I love that you said. 1210 00:57:19,560 --> 00:57:22,920 One thing I know is Liam will be ready because of his coach. 1211 00:57:22,920 --> 00:57:25,280 Nothing to do with him, because of his coach. 1212 00:57:25,440 --> 00:57:26,680 That's great. You've been training 1213 00:57:26,680 --> 00:57:29,840 consistently, but I also know Pete over here has been doing, 1214 00:57:30,280 --> 00:57:33,480 you know, he's he's looking slim, ready fit and compared to 1215 00:57:33,480 --> 00:57:35,640 two years ago when I saw him run and I'll tell you what, he's 1216 00:57:35,640 --> 00:57:37,800 he's on the up. Are we running that bit back? 1217 00:57:38,720 --> 00:57:40,960 Running the bet back Yeah, the bet that you the. 1218 00:57:40,960 --> 00:57:44,120 Bet that I made up with today that you didn't shake on running 1219 00:57:44,120 --> 00:57:44,880 that back. You're still. 1220 00:57:44,880 --> 00:57:47,080 Trying to become a Solomon athlete over here. 1221 00:57:47,200 --> 00:57:48,480 Man, I want to get involved with this. 1222 00:57:48,560 --> 00:57:51,400 I actually, no, you don't want me being one of your athletes. 1223 00:57:51,400 --> 00:57:53,840 I might ruin the corners. I might be the the thing that 1224 00:57:53,840 --> 00:57:55,440 finally made exclusion. I could. 1225 00:57:56,000 --> 00:57:58,440 I tell you what, if you want to do, if you ever were interested 1226 00:57:58,440 --> 00:58:00,760 in doing a Salomon excursion, I know you've got your man 1227 00:58:00,760 --> 00:58:04,440 Courtney on the Gold Coast as well, but I love the idea of 1228 00:58:05,160 --> 00:58:08,080 those Salomon excursions. That's cool. 1229 00:58:08,080 --> 00:58:12,080 That is again, it's that idea of there's nothing are my kids that 1230 00:58:12,080 --> 00:58:16,040 my oldest daughter is at that excursion stage now at school. 1231 00:58:16,440 --> 00:58:19,440 You think back to excursions as a kid, it was the greatest day. 1232 00:58:19,760 --> 00:58:23,160 If you knew it was an excursion day at school, regardless of 1233 00:58:23,160 --> 00:58:27,400 where you were going, it it was a it gave you a sense of 1234 00:58:27,400 --> 00:58:30,160 excitement. And I think it's that we always 1235 00:58:30,160 --> 00:58:34,720 talk about rediscovering the childlikeness of of an adulthood 1236 00:58:34,720 --> 00:58:38,960 and and finding the fun again. And the idea of going on adult 1237 00:58:38,960 --> 00:58:41,960 excursions instantly takes you back so. 1238 00:58:42,360 --> 00:58:44,400 And I'm spoiling some surprises here as well. 1239 00:58:44,400 --> 00:58:46,960 We'll have an excursion this year where it's going to include 1240 00:58:47,000 --> 00:58:48,360 a permission slip. I love it. 1241 00:58:48,360 --> 00:58:49,720 I love it. I love. 1242 00:58:49,720 --> 00:58:51,880 It is that an exclusive we. Just, I love it. 1243 00:58:52,720 --> 00:58:54,680 Of course it has to have a permission slip. 1244 00:58:55,200 --> 00:58:57,720 It has to. I signed those on the weekly at 1245 00:58:57,720 --> 00:59:00,800 the moment for my daughter and yeah, that's all part of it. 1246 00:59:01,200 --> 00:59:03,520 If you had one place in Australia to go and run, Pete, 1247 00:59:03,520 --> 00:59:07,120 where would it be? Talking about skin, Obviously 1248 00:59:07,120 --> 00:59:09,120 don't tell me the excursion spot, but like where? 1249 00:59:09,120 --> 00:59:11,960 Where did you know you'll start? You've got right into trails. 1250 00:59:11,960 --> 00:59:14,240 You're in a business that obviously gets out there and 1251 00:59:14,240 --> 00:59:16,760 explores the outdoors. Where do you want to go and run 1252 00:59:16,760 --> 00:59:19,160 in Australia if you could? Where do I want to, I actually 1253 00:59:19,160 --> 00:59:21,880 want to do the Red Centre. Yep, yeah, I think from what 1254 00:59:21,880 --> 00:59:25,240 I've learnt from you and, and and seen from from other team 1255 00:59:25,240 --> 00:59:27,960 members as well, I think, yeah, the Red Centre's got heaps to 1256 00:59:27,960 --> 00:59:29,440 offer. What about if I gave the 1257 00:59:29,440 --> 00:59:31,920 opportunity to travel globally to do a run? 1258 00:59:32,560 --> 00:59:35,920 Italy was pretty special, right? That race in Milan and running 1259 00:59:35,920 --> 00:59:41,760 around that lake and the vibe just that the community stopping 1260 00:59:41,760 --> 00:59:45,920 for this particular race, we're seeing absolute whippets up with 1261 00:59:45,920 --> 00:59:48,960 poles you're flying through uphill, so you and I would have 1262 00:59:48,960 --> 00:59:52,560 seen what so you know, get. The pastor boys, back to you. 1263 00:59:52,560 --> 00:59:54,560 The pastor boys, yeah. 2.0 you reckon? 1264 00:59:54,600 --> 00:59:57,000 It's a it's a high bar. He gets to travel to Annecy 1265 00:59:57,000 --> 00:59:59,920 multiple times a year and and go running in the mountains. 1266 01:00:00,080 --> 01:00:03,400 Yeah, it's a beautiful, beautiful place, beautiful part 1267 01:00:03,400 --> 01:00:05,320 of the world. Yeah, I want to hear more about 1268 01:00:05,320 --> 01:00:08,040 your time in that part of the world on a later podcast too, 1269 01:00:08,040 --> 01:00:10,680 please. Yeah, well this is the story is 1270 01:00:10,680 --> 01:00:13,640 I obviously my travelling days when I lived, I lived 50 1271 01:00:13,640 --> 01:00:16,320 kilometres on a different lake down at ex Lebayne. 1272 01:00:17,040 --> 01:00:20,240 We'd go to Annecy just on our Friday day off to kind of get 1273 01:00:20,240 --> 01:00:23,320 in, go and you know, grab some crepes and coffee and whatever 1274 01:00:23,320 --> 01:00:26,960 and just have a day off. I had no idea Solomon existed at 1275 01:00:26,960 --> 01:00:28,840 that stage. I was never around snow. 1276 01:00:29,560 --> 01:00:31,160 I hadn't got into trail at that stage. 1277 01:00:31,160 --> 01:00:33,680 Like you know, I probably knew the brand but I had no idea 1278 01:00:33,680 --> 01:00:35,600 existed. The crazy thing is, since I've 1279 01:00:35,600 --> 01:00:38,120 been running for them, I've never been back to that area. 1280 01:00:38,920 --> 01:00:40,920 Wink, wink. I'll FaceTime you, wink wink. 1281 01:00:41,640 --> 01:00:45,040 Yeah, yeah, I hear Pete plenty of times going over there. 1282 01:00:45,160 --> 01:00:47,600 That was the perfect response from Pete. 1283 01:00:48,040 --> 01:00:50,600 Courtney's hinting at maybe getting to go over there. 1284 01:00:50,800 --> 01:00:54,240 Pete has offered to FaceTime. Perfect response. 1285 01:00:54,280 --> 01:00:58,320 Yeah, you know the distance around the lake, No 42 KS. 1286 01:00:59,200 --> 01:01:00,080 You're kidding. No. 1287 01:01:00,080 --> 01:01:01,680 Do they do a marathon? Of course. 1288 01:01:01,680 --> 01:01:03,480 Of course they do. Yeah. 1289 01:01:03,560 --> 01:01:05,840 When's that happening? I think it's in September. 1290 01:01:06,160 --> 01:01:07,720 Sounds like a perfect time for an excursion. 1291 01:01:07,720 --> 01:01:08,960 Excursion. Have you got a permission? 1292 01:01:11,280 --> 01:01:13,920 It's all coming to Pete what obviously like we we've been 1293 01:01:13,920 --> 01:01:16,520 talking a lot about today at Kanani's being as like it's a 1294 01:01:16,600 --> 01:01:17,480 unique. Well done. 1295 01:01:17,480 --> 01:01:18,880 Very special presenting this event. 1296 01:01:18,880 --> 01:01:22,040 It was incredible. And it's a like I'm saying this, 1297 01:01:22,040 --> 01:01:24,480 I do think I want to run it. I haven't got to run it yet. 1298 01:01:24,480 --> 01:01:26,120 I've run up there, but not in the race. 1299 01:01:27,400 --> 01:01:28,440 What else have we got on the year? 1300 01:01:28,440 --> 01:01:30,760 Like what else can we look forward to with the Golden Trail 1301 01:01:30,760 --> 01:01:33,120 Series? So Golden Trail is now ranked 1302 01:01:33,120 --> 01:01:36,360 round two, run one and done and we will go to Newcastle now for 1303 01:01:36,360 --> 01:01:38,480 the coastal ascent at the beginning of June. 1304 01:01:38,480 --> 01:01:40,360 Yes, sand in that one. I ran that last year. 1305 01:01:40,360 --> 01:01:43,120 Sand in that one with whales in the background breaching, which 1306 01:01:43,120 --> 01:01:47,480 was just spectacular. What a start to erase you 1307 01:01:47,560 --> 01:01:49,720 missed. That I was trying to, yeah. 1308 01:01:49,720 --> 01:01:51,600 He didn't look right. He sure he had to look wrong. 1309 01:01:51,600 --> 01:01:52,680 He had to. He had to look wrong. 1310 01:01:53,280 --> 01:01:57,120 And then the finals at BTU Brisbane Trail Ultra you ran. 1311 01:01:57,160 --> 01:01:58,840 Up and down neck of the woods. Yeah, that's right. 1312 01:01:58,840 --> 01:02:00,960 So we'll be there the end of June. 1313 01:02:01,000 --> 01:02:04,440 And then, as you pointed out earlier, that the top three 1314 01:02:04,440 --> 01:02:09,480 winners get tickets with the top men and women open age getting 1315 01:02:09,640 --> 01:02:13,640 paid for trips to go and race the world's best at the World 1316 01:02:13,640 --> 01:02:15,800 Series final. Two, BC where's, where do they? 1317 01:02:15,800 --> 01:02:17,600 And we don't know where. It's somewhere in Europe, but we 1318 01:02:17,600 --> 01:02:19,080 don't know. Where's the past few ones been? 1319 01:02:19,080 --> 01:02:22,280 They've been. It was Austria, there's been as 1320 01:02:22,320 --> 01:02:25,520 a Gamma and yeah, we'll wait and see where. 1321 01:02:25,640 --> 01:02:28,440 Amazing. So this is in it's yeah, 1322 01:02:28,440 --> 01:02:30,520 amazing. Pete, thank you so much for the 1323 01:02:30,520 --> 01:02:34,440 time because I the opportunity to come down here to Hobart, 1324 01:02:34,840 --> 01:02:39,240 this incredible little city that has this amazing playground for 1325 01:02:39,240 --> 01:02:41,520 trail runners right there. Now. 1326 01:02:41,520 --> 01:02:43,760 We were talking, I was talking to the MC of the race this 1327 01:02:43,760 --> 01:02:47,240 morning and he was talking that the overseas visitors come here 1328 01:02:47,240 --> 01:02:51,960 and there's this idea of a what is it a vertical KAV one KA VK 1329 01:02:52,440 --> 01:02:55,320 and some of these Europeans have to drive and we'll have to drive 1330 01:02:55,320 --> 01:02:59,520 a long way to get to a VK. Hobart has won on its doorstep 1331 01:02:59,520 --> 01:03:02,160 here with Mount Wellington. So for you guys to have 1332 01:03:02,160 --> 01:03:05,040 presented this, to have got us down here to be a part of it as 1333 01:03:05,040 --> 01:03:07,600 well was amazing. It's truly we talk about 1334 01:03:07,600 --> 01:03:10,160 experiences and excursions and this has been an amazing 1335 01:03:10,160 --> 01:03:12,680 experience and a grown up excursion which I've thoroughly 1336 01:03:12,680 --> 01:03:15,080 enjoyed. Didn't enjoy the L on my record, 1337 01:03:15,120 --> 01:03:18,920 the loss that I've chalked up to to Pete, but Gold Coast it's. 1338 01:03:18,920 --> 01:03:23,520 Only one thing to do then, Liam. Get out there, run a 259 and 1339 01:03:23,520 --> 01:03:27,080 give Pete one of those. Give me a hug. 1340 01:03:27,800 --> 01:03:28,960 I'll give you a hug. Exactly. 1341 01:03:28,960 --> 01:03:30,960 Well, that's our traditional. Well, maybe that's the next time 1342 01:03:30,960 --> 01:03:32,880 we talk. So, alright, amazing. 1343 01:03:33,280 --> 01:03:34,240 Thank you. Appreciate it.