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Hello. 
Jonathan Kirschner here. 

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This is a podcast 
 about 
leadership. 

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I'm here with Jamie Ramsden. 
Jamie is, a former CEO, a 

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leadership adviser, and and a 
close friend. 

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And there's no one I 
 can think
of who I'd rather have this type

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of 
 podcast session with than 
Jamie Ramsden. 

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And so we're gonna cover a lot 
of ground, but there are three 

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big areas 
 we're gonna cover 
today. 

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Life, love, and leadership. 
Life, love, and leadership, 
 

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three small topics. 
Welcome, Jamie. 

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Thank you. 
Thank you for for being here on 

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 a podcast about leadership and 
and being such a 
 incredible, 

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incredible cherished friend. 
And it's really awesome to 
 be 

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on this journey with you. 
Thank you. 

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Jamie does 
 have his book here.
Let's Go is How Leaders How 
 

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Great Leaders Shape the Future 
Which is such 
 a beautiful 

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title. 
And we'll obviously be touching 

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 on various aspects of that. 
Alright. 

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Let me ask you. 
What has failure taught you 
 

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that success never could? 
When you fail you you feel 

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something. 
Right? 

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Like, you you 
 feel it's rough.
Right? 

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And but, you know, failure to 
 
the extent that it goes examined

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and it 
 becomes this learning 
opportunity, actually, 
 usually

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turns out to be the reason why 

something becomes so successful 

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subsequently. 
And, you know, it's it's 
 it's 

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interesting. 
Like, I coach a lot of leaders. 

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You coach a lot of leaders. 

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I hire leaders. 
When when I ask people 
 about 

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their greatest achievements, 
usually it sort of hatched From 

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failure Which 
 is really which 
is really interesting actually. 

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Right? 
So failure what what I've 

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learned 
 about failure is that 
it it's it's a failure if you 

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just sit on it, stew on it, and 
feel terrible, 
 and then try to

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just move on, then 
 it's a 
failure. 

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It becomes the impetus 
 for 
success if it is examined and 

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converted 
 into a learning 
opportunity, and then 
 it 

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becomes a gem. 
And and that's that's 
 how I've

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experienced it. 
How about you? 

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Yeah. 
Well, I think I think your point

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 about defining what those 
words mean is a really valid one

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 because most of the people I 
work with and I if I 
 think 

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about my experience, let me just
talk 
 about my experience, many

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of the external 
 
accomplishments that people 

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would attribute to being to 
 
success, in inverted commas, 

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They're multidimensional. 
It's not as simplistic 
 as, you

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know, I won a medal and then my 
life was 
 beautiful from that 

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moment onwards. 
There's so much more complexity 

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to you know, I think 
 about my 
life, you know, sort of becoming

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a chief 
 executive a fairly 
early age. 

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But, you know, so well, that 
could be a 
 definition of 

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success. 
But there were other things that

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 happened that were, you know, 
which were which made that 
 

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outward appearance of success 
something less successful. 

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So you wouldn't define it 
 
necessarily as failure, but I 

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think the idea of just 
 sort of
saying failure and success seem 

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to me to be 
 very binary 
definitions, and I think that 

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life 
 is beautifully complex, 
and the human condition 
 is 

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beautifully complex. 
You know, it's never 
 one 

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without the other. 
They're so close and 
 

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integrated, and actually, it's 
the synthesis and 
 integration 

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of what is perceived as success 
or failure that that leads to 

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the 
 kind of lifetime learning,
the evolution of self. 

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I haven't met anybody who 
 
didn't evolve as a human being, 

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who didn't have some 
 kind of 
failure, some kind of issue that

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they 
 had to integrate and 
learn from. 

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And so if I'm, again, bringing 

back to my own experience, know,

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when I was a kid, I I 
 was 
really afraid of heights. 

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I had a strong fear of heights. 
Didn't have much, you know, that

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 I was, you know, anxious 
about. 

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But fight heights was really 
 
something that really bothered 

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me. 
And so, you know, in heights, 
 

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in some people's, you know, fear
of heights is a 
 fear of 

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failure manifest. 
Like, that's there's a 

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connection 
 or correlation 
between those two things because

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they 
 both involve failing. 
One is metaphorical, the 
 other

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one is quite physical. 
Oh, sorry. 

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Falling. 
Falling. 

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Falling. 
 
Right. 

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Right. 
Falling. 

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Metaphysical, like, in 
 my life
very early on. 

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I remember going to the 
 
tallest roller coaster. 

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I go with my friends to the 
 
tallest roller coaster in Europe

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at the time. 
It was in a place called 
 

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Blackpool in England. 
And they all went on the thing, 

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and I didn't go 
 because I was 
afraid. 

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And they did two cycles, and I 
was sitting here saying, 
 what 

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exactly are you afraid of? 
And it was a very 
 visceral 

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moment. 
I mean, at the time, you 
 don't

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really think about it, but when 
you look back, 
 maybe it is 

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more so. 
And I just said, you know what? 

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I'm gonna go and do it. 
 
I'm just gonna push myself. 

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What's the worst 
 that can 
happen, and what's gonna 
 what 

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am I gonna do? 
And in that moment, like, got 
 

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off at the end, I was like, oh, 
it wasn't that bad. 

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Actually, it was quite fun. 
And I think that, in my 
 mind, 

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that was, you know, how you take
something that is 
 a fear of 

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failure or a fear of, you know, 
falling, and you overcome it in 

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a 
 very controlled manner. 
It wasn't like you know, 
 I 

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wasn't solo, you know, sailing 
around the world. 

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I was literally just 
 getting 
on a roller coaster. 

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But in that moment, 
 in 
overcoming that, I think that 

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really set a 
 pathway for me to
be able to say, when the next 

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time 
 you feel this same sense 
of feeling, just 
 remember this

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moment, and you can overcome it.
And I think there's something 
 

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in this failure success. 
If you're not thinking 
 about 

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it in binary terms, most of life
has lots 
 of dimensions to it. 

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And, you know, and so the the 
 
idea of being one or the other 

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versus being 
 a multiplicity of
different dimensions 
 around, 

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you know, an activity or an 
 
accomplishment that can include 

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failure and success, I think 
that gives you a bit more 

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freedom 
 to be able to just go 
and explore. 

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Absolutely. 
I mean, I think you're you're 
 

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you brought up another important
topic, which is sort 
 of, like,

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in some ways, you gotta take 
some risk. 

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Right? 
And and you can't truly 
 grow 

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without taking some risk, 
without leaving 
 your sphere of

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comfort. 
Now, you can go too far. 

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Yeah. 
You can take too you know, 
 so 

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there's a calculation. 
It's like, I'm outside 
 of my 

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comfort zone, but but close 
enough that it I can take this 

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risk. 
But but ultimately, you know, if

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I think about any growth 
discontinuous growth experience,

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it it comes about 
 through 
taking some risk. 

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Right? 
Some some 
 measure of risk. 

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And and I think going 
 back to 
failure, it it it's all about 

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learning. 
Right? 

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That's what it is. 
If if you don't orient 
 with a 

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learning mindset, then then it 
truly 
 becomes a failure, and 

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and then you probably avoid 
 
everything associated with that.

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Right? 
But if you utilize learning, 

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then you either go right back 
 
up at it or go right back up at 

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it in a different way, or you 
 
clarify for yourself, you know 

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what? 
That is not for me. 

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But this is. 
And then you get more focused 
 

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on something that that is more 
core to your identity. 

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Yeah. 
It's like Edison's version 
 of,

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like, you know, I failed nine 
hundred and ninety nine 
 times 

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to be able to succeed once. 
To be able to succeed. 

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Yeah. 
That's a really 
 tangible 

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example of it. 
So let me ask you 
 another 

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question. 
When did you last 
 feel 

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genuinely lost? 
When did you feel lost? 

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Did the work save you, 
 or was 
it the problem? 

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There's there's moments 
 where 
we're we're heads down and and 

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executing, and and 
 and 
sometimes it goes the way you 

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want it to go, and sometimes it 
it goes a little 
 sideways or 

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or you hit a bump. 
And then there's those moments 


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where we it's like, where am I? 
Who am I? 

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Is this for me? 
And, you know, to to me, that's 

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 those are like, you know, 
thankfully, the few, 
 but but 

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they happen. 
Right? 

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They happen. 
And and usually, you know, it is

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preceding a a a an important 
developmental, like, milestone 

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or decision. 
Right? 

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Where we you sort of like, you 
know, 
 you're familiar with, 

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like, the Eric Erickson's 
 
developmental framework. 

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You can feel a little lost. 
Right? 

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You can feel a lost. 
I meant, you know, if I could 
 

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think about, the time I had to, 
let go of somebody, 
 of an of 

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an employee. 
Right? 

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The first time. 
I actually feel it all the 
 

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time when I feel like a COVID 
employee, but the 
 first time I

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had to, you know, part ways 
 
with someone and, you know, I 

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was really I was 
 I mean, I 
didn't sleep, and I was, like, 

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in a 
 huge amount of, like, 
distress about doing this. 

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And it would it would, like, on 
 paper, it's absolutely clear. 

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Like, this, you know, this 
individual was not a 
 fit on 

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just about every dimension that,
it would be required for a 

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successful working relationship.
And, and yet, I couldn't get 

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over 
 the human, you know, cost
here. 

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You know, this would have 
 an 
impact on the individual, 

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obviously, their family. 
It would be hurtful. 

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And I just I couldn't shake it. 
And and it was really, 
 really,

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really hard. 
But ultimately, underlying that 

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was a dilemma, which was, am I 
solving for the broader 

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organization 
 And the business 
and what's best for the 

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business? 
Or am I solving for 
 this 

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individual, and their needs? 
And then when when you 
 when 

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you have that clarity, you do 
ultimately 
 need to choose. 

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And this is like one of 
 the 
hardest things, by the way, I 

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00:11:16,249 --> 00:11:20,503
think of being a leader. 
Because to be a leader, you have

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00:11:20,503 --> 00:11:23,470
to you have 
 to love the 
people. 

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But what does that really mean? 
Right. 

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Because if you truly 
 love the 
people, you would never part 
 

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00:11:29,610 --> 00:11:32,385
ways with somebody. 
Even if they were wildly 
 

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underperforming or even hurting 
you. 

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00:11:33,895 --> 00:11:37,175
You would not part ways 
 
because you love them. 

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00:11:37,175 --> 00:11:40,220
And love in its extreme 
 is 
unconditional. 

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00:11:40,220 --> 00:11:44,349
Right? 
And so how do you 
 be a human 

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00:11:44,349 --> 00:11:50,572
first leader and and and have 
 
compassion and love, and at the 

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00:11:50,572 --> 00:11:54,560
same time prioritize what's best
for the 
 business because 

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00:11:54,560 --> 00:11:57,660
ultimately leadership is 
actualizing a 
 clear and 

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00:11:57,660 --> 00:12:00,100
compelling vision through 
others. 

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00:12:00,100 --> 00:12:04,755
Right? 
It is moving worlds. 

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00:12:04,755 --> 00:12:11,435
It's mountains to achieve 
something through others. 

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00:12:11,955 --> 00:12:16,874
And if you're CEO 
 or you're a 
leader within the organization, 

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00:12:16,874 --> 00:12:21,790
 your job is to move it. 
Your job is to actualize. 

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00:12:21,830 --> 00:12:24,554
Right? 
Your job isn't to solve 
 for 

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00:12:24,554 --> 00:12:28,945
the feelings of somebody. 
That doesn't mean 
 you should 

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00:12:28,945 --> 00:12:36,345
be a jerk or uncompassionate. 
But it means the level of 

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00:12:36,345 --> 00:12:40,385
priority is I 
 have to do 
what's right for the business 

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00:12:40,385 --> 00:12:41,945
first. 
Right? 

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00:12:42,065 --> 00:12:46,050
And and that was like 
 a really
hard call. 

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It brought up all 
 sorts of 
values I had to reconcile 
 with

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00:12:53,265 --> 00:12:57,210
all of that. 
And once I made the decision, 

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00:13:01,075 --> 00:13:03,795
you know, the next 
 day, I'm 
like, wow. 

208
00:13:03,795 --> 00:13:08,242
It feels a lot lighter. 
Everything is so 
 clear right 

209
00:13:08,242 --> 00:13:10,300
now. 
Still felt bad. 

210
00:13:10,300 --> 00:13:12,475
Right? 
 
How could you not? 

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00:13:12,675 --> 00:13:18,380
But I was unstuck. 
I was unstuck from that dilemma.

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00:13:18,380 --> 00:13:23,836
And and that those moments, you 
can think of it as 
 the moments

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00:13:23,836 --> 00:13:31,515
that matter. 
They become beyond clarifying. 

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00:13:31,515 --> 00:13:36,275
They become defining 
 of your 
identity. 

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00:13:36,315 --> 00:13:38,235
And they happen. 
They 
 don't happen all the 

216
00:13:38,235 --> 00:13:40,296
time. 
But there are moments that 
 

217
00:13:40,304 --> 00:13:47,400
really rub up on your values and
force you to clarify and and to 

218
00:13:47,400 --> 00:13:50,520
define your 
 identity and your 
path. 

219
00:13:51,520 --> 00:13:52,787
Yeah. 
I think it's 
 something, you 

220
00:13:52,787 --> 00:13:56,794
know, that's I can relate 
 to 
as well is, like, having been in

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00:13:56,794 --> 00:14:00,027
that experience 
 where you have
to you know, you kinda have to 


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00:14:00,035 --> 00:14:00,875
make those calls. 
Right? 

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No one's gonna 
 make them for 
you. 

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And you have to try 
 and do 
things I mean, you have to make 

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decisions that 
 are in the best
interests of the majority of the

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people 
 who you've been elected
or nominated to represent. 

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And that can be super 
 
challenging at times when you're

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in these moments 
 where, you 
know, where you can see 
 

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somebody's value, you can see 
that 
 they're a human being, 

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you can be compassionate and 
 
understand and empathetic about 

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who they are and what it 
 can 
mean to them, and yet, you know,

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you still 
 have to make a call.
And you gotta make the call. 

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And you know what? 
This is the thing that 
 they 

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don't teach you. 
I mean, there's no there's 
 no 

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school for leadership. 
Right? 

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I mean, you can go, you know, 
get get an MBA and take 
 a 

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class on leadership. 
There's really no 
 school for 

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leadership. 
You sort of learn leadership 
 

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by doing, having good mentors, 
and usually making 
 a lot of 

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mistakes. 
Yeah. 

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So, you know, I 
 I Having good 
coach? 

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Having a good coach. 
That that that helps a lot. 

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Helpful. 
Helps a lot. 

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But, yeah. 
I mean, I had I had 
 a 

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situation where I I didn't let 
go of a person that I should 

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have let go Of. 
And the, the individual, such a 

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 such an amazing person, but 
wasn't delivering Against 

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expectations 
 that were made 
clear. 

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And we just said, let's just 
 
give it another quarter. 

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Let's give it another 
 quarter.
We this it'll happen. 

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It'll happen. 
Come on. 

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And and you 
 know what 
happened? 

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We ended up losing two 
 of our 
best people. 

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Because they said if this is if 
this is what 
 performance is 

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Right. 
Then then I'd rather work in 
 a

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place that that appreciates my 
gifts and and that 
 rewards me 

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in kind. 
And it's it's it was a 
 tough 

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it was a tough lesson. 
Yeah. 

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And I think I led that one 
 the
hard way the same way, hanging 

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on to people. 
Most of the folks I work with 
 

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will say the regrets that they 
had was not being able to make 


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that decision sooner because 
ultimately culture 
 is what you

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tolerate. 
Right? 

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Somebody said that, but culture 
ends up being what you're 
 

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prepared or willing to tolerate.
And I think when I was 
 really 

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young in my career, in my 
tenure, you know, I was more I 

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was more likely to try and 
 
give folks the benefit of the 

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doubt and try and 
 course 
correct. 

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And I think sometimes your 
 
instincts develop over time 

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where you can see where 
 
something's not working. 

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You can still and I 
 always 
this is my framing. 

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It was that the way I justify 
 
their humanity is to treat them 

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with compassion 
 through the 
process, is to be empathetic 
 

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to their needs, to be 
sympathetic 
 to their 

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situation, and to treat them 
 
with compassion, even if the 

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decision 
 is a hard one. 
And it can seem 
 

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counterintuitive to say, well, 
if you love somebody, then 
 you

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00:17:01,584 --> 00:17:04,242
shouldn't, you know, make bad 
decisions or 
 give them the 

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00:17:04,242 --> 00:17:06,182
hard truths. 
But you can synthesize 
 and 

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00:17:06,182 --> 00:17:08,170
integrate that, and it's about 
the how. 

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00:17:08,170 --> 00:17:12,319
It's about how you treat people.
That doesn't change even if 
 

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00:17:12,328 --> 00:17:15,425
you're giving them bad news. 
Yes. 

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00:17:15,425 --> 00:17:18,545
And and but the hard part, 
 you
you just backing up, like, 

284
00:17:18,545 --> 00:17:21,984
you're you shared, like, 
 you 
got ultimately, you've gotta 

285
00:17:21,984 --> 00:17:26,280
make the call. 
In some ways, that's that's the 

286
00:17:26,280 --> 00:17:29,305
 fundamental difference between 
leading and following. 

287
00:17:30,360 --> 00:17:31,663
And it's not just 
 about 
people. 

288
00:17:31,663 --> 00:17:33,235
Right? 
There are hard calls that 
 we 

289
00:17:33,235 --> 00:17:34,360
have to make. 
Hard calls. 

290
00:17:34,360 --> 00:17:37,300
Pricing, you know, 
 
partnerships, entry into market,

291
00:17:37,300 --> 00:17:40,334
like, you know, a product launch
that you 
 might say we made a 

292
00:17:40,334 --> 00:17:42,582
mistake on. 
Like, sometimes you have to 
 to

293
00:17:42,582 --> 00:17:47,493
back it out and say, okay. 
We made the wrong call And I'm 

294
00:17:47,493 --> 00:17:49,467
responsible for 
 the 
consequences of this. 

295
00:17:49,467 --> 00:17:51,304
Yeah. 
And I'm prepared 
 to just, you 

296
00:17:51,304 --> 00:17:54,395
know, make that decision and 
 
live with the consequences. 

297
00:17:55,395 --> 00:17:59,095
That that's the world of 
 which
most leaders live in, and it's 

298
00:17:59,095 --> 00:18:00,237
not easy. 
Yeah. 

299
00:18:00,237 --> 00:18:01,770
Yeah. 
Not easy at all. 

300
00:18:01,770 --> 00:18:05,798
And and and especially making a 
hard 
 call when others disagree

301
00:18:05,798 --> 00:18:10,730
with you Even people that you, 
you know, have great respect for

302
00:18:10,730 --> 00:18:15,785
And you but you still 
 feel so 
much conviction, and you know in

303
00:18:15,785 --> 00:18:17,705
your heart 
 of hearts, this is 
the path. 

304
00:18:17,705 --> 00:18:20,505
That's really hard. 
 
That's really hard. 

305
00:18:20,505 --> 00:18:24,105
So much easier 
 just to, you 
know, succumb to the group think

306
00:18:24,105 --> 00:18:25,804

 and and and say, alright. 
Fine. 

307
00:18:25,804 --> 00:18:29,060
We won't do it. 
Well, the one thing I know, 
 

308
00:18:29,068 --> 00:18:32,475
you know, when you become, you 
know, responsible 
 for lots of 

309
00:18:32,475 --> 00:18:34,440
people, that means you end up 
 
with lots of decisions. 

310
00:18:34,440 --> 00:18:37,920
There are a lot of voices, and 
so being able to center 
 and 

311
00:18:37,920 --> 00:18:40,669
ground yourself Yep. 
Know who you are, what do 
 you 

312
00:18:40,669 --> 00:18:43,757
want to accomplish, why are we 
here, you know, 
 how are we 

313
00:18:43,757 --> 00:18:45,817
going to do it? 
It's really important 
 to 

314
00:18:45,817 --> 00:18:48,461
figure that out. 
And unfortunately, 
 in many 

315
00:18:48,461 --> 00:18:51,904
cases, the lag is that we figure
that 
 out after we've been in 

316
00:18:51,904 --> 00:18:53,922
the role. 
And so when we're trying to 
 

317
00:18:53,930 --> 00:18:57,307
open people's eyes in the work 
that we do to create self 
 

318
00:18:57,315 --> 00:18:59,680
awareness is understanding 
yourself, what your values are, 

319
00:18:59,680 --> 00:19:01,968
what you're not prepared 
 to 
compromise on, what you're 

320
00:19:01,968 --> 00:19:05,120
willing to accept, and how that 
defines in terms 
 of secondary 

321
00:19:05,120 --> 00:19:08,098
and tertiary consequences or 
secondary and 
 tertiary impact 

322
00:19:08,098 --> 00:19:11,705
on the culture and the people 
within 
 the organization. 

323
00:19:11,705 --> 00:19:14,285
Because as a leader, whether 
 
you're aware of it or not, you 

324
00:19:14,285 --> 00:19:16,121
set the tone. 
It's in your actions. 

325
00:19:16,121 --> 00:19:17,545
It's 
 in the things that you 
say. 

326
00:19:17,545 --> 00:19:19,145
It's in the things 
 that you 
don't say. 

327
00:19:19,145 --> 00:19:21,867
It's in the things that you do, 
and it's in the things 
 that 

328
00:19:21,867 --> 00:19:24,600
you don't do. 
And so, you know, that 
 

329
00:19:24,608 --> 00:19:28,776
magnifying glass is on, and, you
know, you should treat 
 it with

330
00:19:28,776 --> 00:19:30,040
the respect it deserves.
