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Hello welcome to the retail 
podcast live at NRF Geolocation 

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anything zoo with location has 
always been a headache for 

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retailers. 
So when I got the opportunity to

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meet with Radar and upcoming and
established local, is it 

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location? 
How would you describe the 

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dumbest? 
Describe the company. 

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We've been calling ourselves the
All in One Location platform so 

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they're really easy to add 
geofencing or maps to your 

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application or website. 
OK. 

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So the all-in-one geolocation 
and company, when I got the 

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chance to meet with Nick, the 
CEO of Radar, I thought would be

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wonderful share with you guys 
what they do and how they solve 

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that problem. 
So Nick, for those who don't 

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know you, if you don't mind 
giving us a one minute overview 

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of who you are, what obviously 
you're the CEO, Yeah, but 

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telling us a little bit about 
you and then we'll focus in on 

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Radar. 
Yeah, of course. 

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So my name is Patrick. 
I'm the cofounder and CEO of 

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Radar. 
It's fun to be here in New York.

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I've actually been in New York 
tech scene for over a decade at 

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this point, man, my cofounders 
at Foursquare. 

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Foursquare, the early location 
based social apps and that's 

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where we sort of fell in love 
with location. 

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I went to another startup, had 
to build a bunch of things with 

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location tracking and geofencing
and it was very challenging and 

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we set out to star Radar back in
2016 as the full stack developer

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friendly location platform. 
We really started as a 

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geofencing platform. 
So we've been long, long been 

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the industry leader in 
geofencing. 

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We work with a tonne of retail 
customers. 

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I mean a lot of love is up here,
but Dick's Sporting Goods, 

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Michaels, T-Mobile, many others 
and we've since expanded. 

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We just lost Radar Maps Platform
which is a cost effective 

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alternative to Google Maps 
Platform and Map Box. 

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So we can now, you know, truly 
call ourselves the all in one 

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location platform and any 
location feature you want to add

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to your app website whether it's
you know for a retail app or 

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website or really anything. 
So did you find that you look, 

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when retailers come to you for 
you to solve their problem, do 

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they know the problem that they 
want you to solve? 

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So like I've got a supply chain 
problem or or is it they come to

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you and then you sort of say, 
well actually, sure, did you 

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think about this or this? 
Yeah, you know, I think it 

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depends. 
Some retailers are more 

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digitally mature than others and
some folks come with have this 

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really clear picture of exactly 
what I want to do. 

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Other folks are looking to learn
and and and be educated a little

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bit more. 
So we solve location use cases 

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that, you know, varying levels 
of maturity. 

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I would say pretty much every 
retail opera website has a store

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locator. 
Yeah, power your store locator. 

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That's pretty obvious. 
So you're looking for, you know,

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accurate maps, reliable service.
Yeah. 

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You know, I think what a lot of 
people think about geofencing, 

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they might think of it as a sort
of background marketing centric 

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thing. 
You know, I'm near a Walmart, 

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send me a 20% off coupon, but 
really there's a lot more than 

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that. 
And you know, we power other 

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types of use cases as well. 
So we power the the store mode 

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for Dick's Sporting Goods. 
I downloaded Exporting goods 

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job. 
You open it and sore radar 

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helps. 
That app detects that the user 

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is in store and show them a 
location based app experience. 

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Ohh cool. 
We do location based arrival 

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detection for curbside pickup in
store pickup. 

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So you know rather than a 
scheduled order or a customer 

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arriving unexpectedly, you can 
know when they're on the way to 

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pick up the order. 
After 2 minutes out. 10 minutes 

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out of 5 minutes out. 
Really like. 

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For Harding delivery or buy 
online, pick up in store. 

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Either role buy, buy online, 
pick up in store. 

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Although we do work with some 
delivery tracking platforms as 

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well and and and power their 
location tracking. 

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So Long story short you know 
wide range of use cases we can 

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solve. 
Sometimes folks come to us with 

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a very clear set of needs or 
business objectives in mind. 

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Sometimes they don't, but in 
either case, we're we're happy 

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to write them. 
Two final questions. 

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Yeah, location jacking. 
Is that a thing like where one 

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retailer would try and grab 
should location and is that an 

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actual thing? 
Yeah, we've we've, we've heard 

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the phrase competitive 
conquesting, OK use, but you 

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know, certainly you can set up 
geofences around your own 

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stores, you can set up geofences
around your competitor stores. 

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You could imagine potentially 
running a campaign, but 

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honestly, I think even learning,
you know, how folks are using 

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the app in your own stores, 
Yeah, you're gonna learn a lot, 

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right? 
And Big Sporting Goods is a good

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example of a customer that 
didn't have a super clear 

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understanding of of how often 
people were opening the app in 

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store. 
Yeah, they installed Radar and 

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they started to realise that 20%
of app opens were happening in 

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store. 
Oh wow, that's interesting. 

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What are they doing? 
Maybe they're trying to search 

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for an item that's out of stock.
Maybe they're, you know, Paris 

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and shopping or something like 
that. 

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So whether it's in in your own 
source or understanding app 

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opens in your competitor stores 
that's that's all very possible.

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I think at the end of the day 
you want to be mindful of 

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customer experience and privacy 
and and kind of the volume and 

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type of data that you're 
collecting. 

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But yeah, that's definitely, 
definitely a thing. 

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Final question. 
Yeah. 

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What did you say the what is the
future in in location based how 

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do, because there's so many 
areas in terms of autonomy 

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autonomous vehicles, drones. 
Yeah, I'm curious someone who's 

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in the industry. 
Yeah. 

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I mean, you know, I would say 
that we're still very early. 

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One big trend that we're seeing 
this year is folks looking for 

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cost savings with their maps 
provider. 

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So maybe you built your store 
locator, you use Google Maps 

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platform, you haven't touched it
in a while. 

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Your costs have slowly risen. 
We're actually now working with 

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a lot of customers where we'll 
help them cut their Google Maps 

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bill in half and then unlock 
some savings which they can use 

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to invest in GFS thing. 
So I mean you know I think we're

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still early. 
A lot of retail apps, if you 

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open the app, it still doesn't 
really understand if you're in 

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store at home, on your couch or 
in the parking lot, you know to 

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to do a curbside pickup. 
So I would say the vast majority

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of retail apps still have yet to
fully realised. 

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We're not. 
Even really there, yeah, with 

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the with the normal use cases to
to be thinking so further. 

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Out I think there's a lot more 
to do. 

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What I will say in terms of new 
use cases we're excited about, 

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you know I I would highlight to 
one is indoor location. 

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So you know not just 
understanding if somebody's in 

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the store, but where in the 
store are they. 

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Maybe you're showing you know 
scan and pay features near the 

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register or you're showing your 
virtual assistant feature in one

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of the departments. 
So that's potentially 

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interesting. 
And then you know we think about

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our company mission is 
connecting the digital and 

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physical worlds. 
I don't know if you saw Apples 

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vision grow announcement, 
they're pretty bulky. 

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I think people are going to be 
using those at home for a while.

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But you could imagine a future 
where you wear a lightweight 

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version of that into the store, 
and how are you helping people 

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find their way to specific items
or maybe see kind of relevant 

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information about the store and 
and that's fundamentally A 

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geofencing use case. 
As well, yeah. 

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I mean when you look at what 
Google have done with Live View,

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I think that's that's the 
wonderful use case where people 

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should be able to imagine what 
the possibility is in store, 

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right, in, in terms of doing 
that. 

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And I I guess do you guys help 
the retailer on full stack with 

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delegation? 
Are you just about the sort of 

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the infrastructure for 
geolocation? 

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Yeah. 
And we oftentimes call ourselves

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location infrastructure. 
That being said, we solve 

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technical challenges at 
different parts of the stack. 

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So we have SDK's, you install 
your iOS, Android app. 

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We have API's you can call from 
your website or maybe from your 

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back end. 
We really do think of ourselves 

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as as a full stack 
infrastructure provider. 

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So all the way kind of down on 
the client side collecting the 

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location data to storing it, 
helping you do analysis or 

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segmentation on it, maybe piping
that to other system. 

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So SDK's and API's, but we 
really think of ourselves as 

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also platform. 
Yeah, that's really well. 

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If you're ever in the in Europe,
drop by. 

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Say hi, we have there's there's 
a great customer we work with 

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the big deals app, OK out of 
Italy and we have a lot of EU 

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based customers. 
So we're we're over there a 

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bunch I'll getting sure to say, 
hey, nice. 

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Lovely meeting you. 
Thank you. 

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Thanks so much. 
Thanks.