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Hello and welcome to live from 
NRF, the retail podcast. 

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I am with the man of the hour, 
my Co host for five things 

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Friday, Mr Reef Quail, managing 
director, fresh off stage, 

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centre stage. 
Wow, yes it was. 

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And the ribbon cutting session 
that we've had. 

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Reef, how are you doing? 
I'm pretty good. 

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It's been a bit of an emotional 
journey, but I'm fine. 

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I'm still standing. 
I'm still standing. 

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Actually, to be honest with you,
this is the best part. 

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When soon as the doors open and 
the people are here, it's it 

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makes a huge difference. 
I, I noticed this morning we had

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a whole full conference room for
you so that was really good to 

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see and the show floor was 
packed and I think one of the 

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things we're going to do now 
you're actually going to take me

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through some of your your 
highlights if. 

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You like absolutely there's and 
there's some really cool stuff 

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on that highlight to it for me. 
You know, we have some really 

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cool global programmes, but it's
also really good local stuff as 

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well for local participation. 
So innovative showcase the 

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latest and greatest technology 
pitched by VCs around the world 

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and also Fair price. 
Singapore's largest retailer has

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their own installation, the 
store of the future. 

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So I really. 
Cool. 

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I did have a look at it. 
It looked pretty, pretty 

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impressive in terms of the scale
and structure. 

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And I presume one of the 
feelings that I've got about 

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this NRF is this whole bringing 
data to life. 

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A lot of people focused on 
bringing that data life. 

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I don't know what the themes. 
Yeah, it ties beautifully with 

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the theme because really retail 
unlimited is not retail 

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unlimited without your data, 
without your data in order, I 

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can't say data, I say data, 
right. 

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So without without your data in 
order, you really can't take 

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advantage of the opportunity 
which is retail unlimited. 

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So it starts with data, it 
starts with getting that stuff 

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sorted, and then you can then 
scale your business. 

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Fantastic. 
Well, let's go inside and take 

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a. 
Look, absolutely. 

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Let's go. 
Hello, my name is Seth Webb. 

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I work with NRF to curate the 
Innovator Showcase here, which 

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is the only curated section of 
the Expo 4. 

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All of the these companies have 
to apply and demonstrate that 

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they have a new technology 
that's come to the market in the

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last two to three years. 
They have to show how that 

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technology has been validated 
and, and, and proven market fit,

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product market fit. 
And then they have to also show 

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why they're ready to scale 
because everybody who comes to 

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this show is ready to do 
something that can work 

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everywhere. 
So we've got 25 companies that 

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fit that bill. 
A lot of them are early stage, 

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some are, some have been around 
for a little bit and come up 

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with new innovations. 
We curate this based on 

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recommendations from a network 
of venture capitalist tech 

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accelerators and retail 
operators. 

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And we're hoping to answer the 
question for everybody who comes

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to the show, What's new, What's 
next? 

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How is tech transforming retail?
I've got a question. 

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I know you've got to go. 
He's an incredibly busy man. 

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We've just caught him off guard.
What is that key trend people 

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should be watching apart from 
AI? 

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Yeah, AI. 
But. 

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What do you? 
Think we'll put him on the spot?

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Because you said what you said, 
what is the trend? 

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And I was going to say, well, 
it's AI. 

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It's AI and it's AI. 
So, you know, I'm sorry that we 

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have a lot of the same. 
Here, but we actually outcomes 

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from. 
AI, look, here's what's 

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happening here and what you're 
going to see in the showcase is 

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you're going to see how AI is 
being applied to sourcing and 

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supply chain, product awareness,
inventory, product 

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consideration, customer 
engagements, payments, service 

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of logistics, loyalty, like the 
whole commerce journey, right? 

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Like how is it fitting in? 
What's coming to market, what's 

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matured, and it's changing on a 
daily basis. 

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And you know, a lot of the 
things, one of the things that 

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we've been talking about here 
this week is how the 

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geopolitical shifts have created
a challenging market and, and 

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how AI can help you with some of
that regulatory compliance, 

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navigating some of the and, and 
staying up to up to. 

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Speed. 
On how there's different changes

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in in some of your key markets? 
Fantastic. 

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And that's and that's, to be 
honest with you, why I love 

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working with Stephanie's team. 
The innovative showcase is a 

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complete feature of our floor 
and it's a really, it's a real 

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joy because these companies are 
from all, as I can see, Germany,

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India, USA. 
That's right. 

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We've got we've got 12 Asian 
companies, 12 N American 

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companies, 4 European. 
Yeah. 

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And so that means that you're 
seeing companies from all over 

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the world that retailers, 
management specific would 

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normally not get to see in one 
place. 

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This is that's spectacular. 
That's right. 

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Great. 
Well, you know, look, besides 

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AI, we've got, we've got, we've 
got AI applied to robotics, 

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we've got it applied to 
software, we've got it applied 

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to in store hardware to create 
digital displays. 

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I mean, it's, it's, it's 
integrated in everything here. 

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How about this? 
I'll come back later when you've

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not as pressed for time and 
we'll go and look at some of the

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key ones. 
Yeah. 

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And we'll, we'll, we'll go in 
deep so that way you can get off

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now and we'll come in and do a 
deep dive on that. 

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Thank you so much. 
That's OK. 

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Thanks. 
Thank you. 

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Right. 
Hello, everyone. 

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You are at the next level of 
five and five is where I take 

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over. 
And Alex stays quiet. 

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This will be challenging for 
him, but that's OK. 

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I've got this, I think, right. 
So today we're going to 

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introduce you to a new event 
that's coming to Southeast Asia,

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Imedia. 
And, and what better person to 

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speak about this than Mr Michael
Lambs, who's been involved with 

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Imedia for now for more than a 
decade. 

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This is true. 
Yes, it's true. 

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Tell me about. 
Tell me about the event, 

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Michael. 
So we are bringing the media 

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format to Southeast Asia in 
Penang next year, 2026, 

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September 2026. 
The idea for our media is we 

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bring together retailers from 
all over the region and we're 

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bringing together a senior group
of retailers who will be able to

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share ideas and thinking with 
each other. 

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They'll experience some 
fantastic content from the stage

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and they'll be able to mingle 
and interact with lots of 

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different solution providers who
are experts at what they do and 

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can bring solutions that will be
hopefully game changers in those

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retailers businesses. 
And what and what I love about 

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our media is you, you, you, you 
take people away from the 

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office. 
You take people to a 

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destination, a beautiful 
destination in Benang, Malaysia.

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Absolutely. 
And they don't. 

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They don't leave and they spend 
time together. 

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Yes, we lock them in. 
No, we don't. 

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But it's a, it's what's really 
lovely is when people to arrive 

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at the destination, people kind 
of decompress and walk into a 

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beautiful environment, but then 
they're confronted with all of 

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their peers and lots of 
fantastic people in the industry

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that they're just itching to 
chat to. 

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The thing about our media is the
quality of the conversations 

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that you can have there. 
It's such high level is that all

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of the the retailers that come 
it's an invitation only events. 

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All the retailers attending have
all been selected for the 

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seniority and the the quality of
the business that they 

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represent. 
And so everybody there is of a 

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is a is a high level business 
person that you with fantastic 

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conversations to be had amongst 
each other and with the vendors 

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there. 
Brilliant events. 

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So it's been very much part of 
my retail journey and I think 

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Southeast Asia get ready because
it's going to be a lot. 

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Of fun. 
It is a lot of fun as well. 

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People will really enjoy 
themselves and come away 

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energised and lots of new ideas 
for their businesses so. 

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Thanks, Michael. 
If there's one thought left that

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you want to talk about, I mean, 
you have. 

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We just got all the thoughts out
today. 

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Come along and experience it. 
So we run these events across 

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the region. 
So we've run Australia and New 

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Zealand. 
We've our colleagues in Japan 

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run the events there. 
Our colleagues in India run the 

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events there. 
So we've been going for a long 

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time. 
A fascinating is a brilliant 

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format and we always have people
come back to us after the event 

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saying how much they've enjoyed 
it, how much value they've got. 

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So bring on Southeast Asia. 
Thank you, Michael. 

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My pleasure. 
Glad to have you involved. 

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My friend, fantastic. 
Enjoy, see you. 

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So we're outside the store of 
tomorrow, but Reef, we're not 

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going to get a chance to go in 
there today because it's five 

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things. 
Friday. 

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It's not even Friday, but we're 
just doing a really quick 

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overview. 
Tell me about it. 

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What is this? 
This is Fair Prices Store of the

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Future, So Fair Prices Store of 
the Future is really 

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highlighting some of the 
technologies that will be part 

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of the shopping experience with 
Fair Price as they view the 

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future of retail. 
Fair Price is one of 

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Singapore's, if not Singapore's 
largest retail group. 

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They have fish everything from 
from great screen technology to 

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smart carts to AI to facial 
recognition. 

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There's so many cool things in 
this exhibit. 

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It's curated by fair price. 
So it's actually curated by a 

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retailer, not a vendor. 
Yeah. 

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So it's their view of the future
as a retailer. 

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So it's something special, 
something not to be missed. 

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And what I'm sure Alex will 
catch up with these guys and do 

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it a real tour through that, 
through the experience. 

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Well, hopefully day 2 tomorrow 
you'll TuneIn and your day three

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you'll see the outcome. 
So anyway, thank you so much for

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giving us your time until 
tomorrow. 

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We're signing off now.
