Hello and welcome to another episode of the retail podcast
this time from the Avery Dennison booth.
And let me tell you something, it's a very impressive poof
quite big. So we'll find out what's on the
booth in a minute. I'm joined by Francisco General
Manager at Avery Dennison. So tell me Francisco what does
every dentist in for people who don't know and I'm sure.
Everyone does know. But what do you guys do?
And what do you, where do you focus?
Well, every Denson is a material science company that has evolved
into the digital technology real and so So we attribute digital
identities to items. We believe in the future icons
will be able to communicate and to have their own identity and
as such what we're showcasing here and we can go into more
detail is really our ability to enable Supply chains to become
more digital more accurate and improve the visibility from an
end-to-end perspective. So much to go.
And it's an area that I absolutely love AI.
So you make you simplify lives for retailers.
In the first instance, from You're saying, tell me a little
bit more about your identity, is it a platform in terms of Reza
RFID? What's the breadth?
And scope of where you go? It's a great question and and
the team actually were showcasing here.
Is we call it CBR? Because we believe we're trying
to support retailers to see beyond the physical and the
digit, right? So, we typically tend to
separate things and we believe the strength lies in the ability
to connect those two things. So, we both, we Develop design,
and also manufacture that what we call the digital triggers
typically by means of radio frequency, identification tags
that you are able to attach to every single item.
At the same time, we have a cloud platform that we call a
demaio that it's able to track the end to end of what's
Happening along the supply chain for every single item.
Whether that's the moment that was born where you sort of a to
B that identity all the way through to potentially, its end
of life and its ability to be Old and or reused.
So today's the Tuesday, the final day you must have met.
I can't imagine how many Executives and retailers, you've
met? Tell me what was the top thing.
You know. The number one question that
there are thinking about when they were speaking to what's,
what's top of mind right now? For them?
It's a great, it's a great question and it's interesting.
I've been coming to this show for many years now.
And the question is actually very similar, although it comes
through a very different sort of background if you'd like.
And the question is, Do I know what I have?
And what I have it. So in other words, do I have
full visibility of my supply chain and back in the day, this
was a concern for retailers from an in-store perspective, right?
So, you know, I'm a consumer, he or she walks into the store and
he or she finds what he's looking for and then today as
you evolve into the sort of the omni-channel reality and how
things are fully connected, that one visibility of truth, if
you'd like the ability to truly maximize that particularly in
the world where, you know, No, we've seen some slow down.
Overall, in terms of retail, as you know, that becomes even more
important that the ability to have accuracy and visibility is
able to support retailers to optimize their inventory.
And as such obviously improve their bottom line and do another
thing which is very important that we can touch on, which is
the right thing for the planet minimize losses reduce waste and
make sure that they doing the right thing and not over buying
the or overproducing if you'd like from a, from a supply
demand perspective. Yeah.
I mean, Imagine in terms of optimization, 100% retailers
will focus. Let's get up to 90 something
percent accuracy in the stock room and then move out.
So from from from your platform and solution perspective, you,
you it's across the, the piece and that in a sense that where
it's all warehouse management system as well.
Well, it's really end-to-end visibility, right?
So we don't Focus only on the retailer on the warehouse or the
whole point of the solution that we that we Put forward is we we
create a digital identity in every single item at source and
then we allow retailers to track it all the way over here.
You know, whether that's through their distribution centers, you
know, inbound outbound obviously into their store when it goes
into store and, or into the retail, you know, into the serve
omni-channel, the option, as well, from an online
perspective, and also being able to truly cross-functional
things, you know, this buy online pick up in store as an
example. It's something that a lot of Do
but not, a lot of people are able to truly optimize the way
they Supply from Seoul, right? So Supply some stories that it's
an interesting thing as long as you're not having too much labor
going to it which then means you have it's an erosion on your
bottom line so good. It's all about providing
visibility on all those elements that optimize the M2M
perspective you briefly mentioned innovation in terms of
some of the new ways that you doing, think.
And I know you on the stand itself, you're demonstrating
some of the Ins. Can you just take me through?
Maybe your, your top sort of the innovation ideas, all your top
demos that you've seen sure happy to.
So one, let's let me call it more on the physical side of the
digital trigger side. So what you actually, attach two
items to allow them to have a digital identity and as such
potentially, these are the life which is the way of
incorporating the technology into the product.
So, traditionally the way the technology is attached to
products is by means of say price ticket, maybe a care
label, maybe a The label on a packaging and we'll be seeing is
a migration of retailers wanting to have that, that identity
permanently sort of attached to the product.
So that you're able then to do everything else, you know, the
post purchase potentially, the interruption with the consumer
all the way through to the end of life recycling you know,
supporting sorting and so on. So that technology we launched a
product portfolio that's called evidence and text race which has
the outcome of an acquisition with made this past year.
Okay, with basically is a way of seeing Leslie integrating the
identity into either the brand label and or be no into specific
elements. In the case, of the retail
apparel into the Garment that allows it to stay permanently
affixed to it all the way through its end of life.
So, that's a very, very interesting perspective, coupled
with, that is the platform that allows that digital identity to
come to light. So, Atma IO, we've launched the
through sort of end-to-end ability to track and Trace every
item through the supply chain, and adding elements of
Inability, you know, from a carbon perspective, carbon
footprint and so on. So sort of trying to truly
enlarge that capability. So being able to answer both the
digital side if you'd like, as well as the physical side, then
zero out all those as to being two of the main main Innovations
were showcasing this year. So in summary it's good for the
planet, what you're doing? Minimizes waste and looks
everything else. It helps with accuracy which
helps on all the other aspects of it in terms of data.
Data. A lot of retailers don't have
the level of data scientists. How easy is it?
Is it quite do? I need to now go and recruit at
a data science team? What does that look like?
Okay, it's a great question. The reason why we created a
platform is exactly to support that.
In other words, you know, while you have some very large
retailers that they might have you know, all sorts of
capabilities and solutions. There's others that do not.
So we believe that the creation of the platform is a means of
facilitating that. Can be on a Level Playing Field
and have access to the right tools.
The right visibility that allows them to compete on a like to
like bases. You from a servant wonders, will
it? So it the question it we're
trying to make it as easy as possible and we believe the
launch of the Atma. I your platform is a very
important step in that direction.
And then so final question in terms of types of retailers, the
you find naturally drift to a solution, like yourselves, are
we talking in terms of level of stores?
Them reversed? They use or what what's over
some of the details there. Great question it cuts across.
So we work, probably with some of the world's largest, as well
as we do with, you know, smaller sort of specialized or Boutique
like a players as well. So, it's more about what's the
use case and how do we support them?
Achieve that as opposed to, we only work with a large ones.
Are the small ones if you do if you'd like.
So as a bit of up, there's a bit of a mix there.
The key thing to me is what is it that we're trying to solve
the other thing we're doing here, just Way species,
historically, this technology as had a lot of sort of adoption
and penetration in apparel. We're now seeing movement coming
more into the fresh food and the whole sort of, as you can see in
some places here in our booth where we believe there, it's not
just about over production, but it's also a sort of an element
of perishability you that brings the whole layer of waste into a
whole different ball game. We've recently launched a study
that showcase that you know is about roughly 10% of the food.
It gets wasted just why either overproduction of perishability,
it inability to manage to manage the shelf life if you'd like.
So we believe the the contribution we can make to the
planet jointly with retailers, of course, to optimize both
their bottom line, but do the right thing for the planet.
It's quite significant. I could carry on asking you a
ton more questions because I'm genuinely quite curious in this
area. Where is it?
Where where is Avery Dennison base?
How do people find out more about you?
Where it? Yeah, tell me a little bit more
if I'm interested in. I want to find some more.
Formation. May you work?
Where do I go? Sure.
So every Danson is is a multinational company.
We're actually have ported in California who could in Glendale
and we we are I would say we are everywhere from a, you know, the
perspective of location-wise. You know, I myself I'm in
Europe. A lot of my team is in the US
with demon Asia. So we're all over the world
about 35,000 people across the world in, you know, tens of
countries. So I think it's ready.
The easiest way it's just to, you know, obviously drop us a
line, check our website evidence in.com, I'm sure you can.
If you search RFID Avery Dennison, you're going to find
us in multiple places and obviously, we'll be glad to
connect with the with everyone. Yeah, final know.
I have notice how RFID for as long as it's been around.
Has now really come into its own people, truly understand.
It's a technology that yes in the past was quite cumbersome,
but now I think that's been taken away.
Yeah, but so it's been wonderful me Francisco.
Thank you so much.