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Hello and welcome to another 
episode of the retail podcast 

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this time from the Avery 
Dennison booth. 

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And let me tell you something, 
it's a very impressive poof 

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quite big. 
So we'll find out what's on the 

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booth in a minute. 
I'm joined by Francisco General 

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Manager at Avery Dennison. 
So tell me Francisco what does 

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every dentist in for people who 
don't know and I'm sure. 

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Everyone does know. 
But what do you guys do? 

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And what do you, where do you 
focus? 

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Well, every Denson is a material
science company that has evolved

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into the digital technology real
and so So we attribute digital 

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identities to items. 
We believe in the future icons 

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will be able to communicate and 
to have their own identity and 

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as such what we're showcasing 
here and we can go into more 

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detail is really our ability to 
enable Supply chains to become 

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more digital more accurate and 
improve the visibility from an 

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end-to-end perspective. 
So much to go. 

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And it's an area that I 
absolutely love AI. 

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So you make you simplify lives 
for retailers. 

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In the first instance, from 
You're saying, tell me a little 

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bit more about your identity, is
it a platform in terms of Reza 

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RFID? 
What's the breadth? 

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And scope of where you go? 
It's a great question and and 

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the team actually were 
showcasing here. 

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Is we call it CBR? 
Because we believe we're trying 

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to support retailers to see 
beyond the physical and the 

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digit, right? 
So, we typically tend to 

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separate things and we believe 
the strength lies in the ability

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to connect those two things. 
So, we both, we Develop design, 

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and also manufacture that what 
we call the digital triggers 

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typically by means of radio 
frequency, identification tags 

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that you are able to attach to 
every single item. 

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At the same time, we have a 
cloud platform that we call a 

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demaio that it's able to track 
the end to end of what's 

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Happening along the supply chain
for every single item. 

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Whether that's the moment that 
was born where you sort of a to 

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B that identity all the way 
through to potentially, its end 

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of life and its ability to be 
Old and or reused. 

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So today's the Tuesday, the 
final day you must have met. 

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I can't imagine how many 
Executives and retailers, you've

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met? 
Tell me what was the top thing. 

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You know. 
The number one question that 

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there are thinking about when 
they were speaking to what's, 

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what's top of mind right now? 
For them? 

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It's a great, it's a great 
question and it's interesting. 

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I've been coming to this show 
for many years now. 

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And the question is actually 
very similar, although it comes 

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through a very different sort of
background if you'd like. 

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And the question is, Do I know 
what I have? 

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And what I have it. 
So in other words, do I have 

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full visibility of my supply 
chain and back in the day, this 

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was a concern for retailers from
an in-store perspective, right? 

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So, you know, I'm a consumer, he
or she walks into the store and 

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he or she finds what he's 
looking for and then today as 

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you evolve into the sort of the 
omni-channel reality and how 

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things are fully connected, that
one visibility of truth, if 

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you'd like the ability to truly 
maximize that particularly in 

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the world where, you know, No, 
we've seen some slow down. 

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Overall, in terms of retail, as 
you know, that becomes even more

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important that the ability to 
have accuracy and visibility is 

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able to support retailers to 
optimize their inventory. 

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And as such obviously improve 
their bottom line and do another

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thing which is very important 
that we can touch on, which is 

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the right thing for the planet 
minimize losses reduce waste and

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make sure that they doing the 
right thing and not over buying 

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the or overproducing if you'd 
like from a, from a supply 

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demand perspective. 
Yeah. 

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I mean, Imagine in terms of 
optimization, 100% retailers 

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will focus. 
Let's get up to 90 something 

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percent accuracy in the stock 
room and then move out. 

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So from from from your platform 
and solution perspective, you, 

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you it's across the, the piece 
and that in a sense that where 

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it's all warehouse management 
system as well. 

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Well, it's really end-to-end 
visibility, right? 

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So we don't Focus only on the 
retailer on the warehouse or the

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whole point of the solution that
we that we Put forward is we we 

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create a digital identity in 
every single item at source and 

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then we allow retailers to track
it all the way over here. 

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You know, whether that's through
their distribution centers, you 

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know, inbound outbound obviously
into their store when it goes 

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into store and, or into the 
retail, you know, into the serve

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omni-channel, the option, as 
well, from an online 

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perspective, and also being able
to truly cross-functional 

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things, you know, this buy 
online pick up in store as an 

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example. 
It's something that a lot of Do 

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but not, a lot of people are 
able to truly optimize the way 

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they Supply from Seoul, right? 
So Supply some stories that it's

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an interesting thing as long as 
you're not having too much labor

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going to it which then means you
have it's an erosion on your 

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bottom line so good. 
It's all about providing 

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visibility on all those elements
that optimize the M2M 

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perspective you briefly 
mentioned innovation in terms of

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some of the new ways that you 
doing, think. 

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And I know you on the stand 
itself, you're demonstrating 

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some of the Ins. 
Can you just take me through? 

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Maybe your, your top sort of the
innovation ideas, all your top 

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demos that you've seen sure 
happy to. 

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So one, let's let me call it 
more on the physical side of the

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digital trigger side. 
So what you actually, attach two

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items to allow them to have a 
digital identity and as such 

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potentially, these are the life 
which is the way of 

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incorporating the technology 
into the product. 

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So, traditionally the way the 
technology is attached to 

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products is by means of say 
price ticket, maybe a care 

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label, maybe a The label on a 
packaging and we'll be seeing is

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a migration of retailers wanting
to have that, that identity 

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permanently sort of attached to 
the product. 

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So that you're able then to do 
everything else, you know, the 

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post purchase potentially, the 
interruption with the consumer 

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all the way through to the end 
of life recycling you know, 

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supporting sorting and so on. 
So that technology we launched a

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product portfolio that's called 
evidence and text race which has

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the outcome of an acquisition 
with made this past year. 

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Okay, with basically is a way of
seeing Leslie integrating the 

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identity into either the brand 
label and or be no into specific

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elements. 
In the case, of the retail 

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apparel into the Garment that 
allows it to stay permanently 

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affixed to it all the way 
through its end of life. 

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So, that's a very, very 
interesting perspective, coupled

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with, that is the platform that 
allows that digital identity to 

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come to light. 
So, Atma IO, we've launched the 

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through sort of end-to-end 
ability to track and Trace every

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item through the supply chain, 
and adding elements of 

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Inability, you know, from a 
carbon perspective, carbon 

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footprint and so on. 
So sort of trying to truly 

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enlarge that capability. 
So being able to answer both the

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digital side if you'd like, as 
well as the physical side, then 

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zero out all those as to being 
two of the main main Innovations

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were showcasing this year. 
So in summary it's good for the 

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planet, what you're doing? 
Minimizes waste and looks 

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everything else. 
It helps with accuracy which 

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helps on all the other aspects 
of it in terms of data. 

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Data. 
A lot of retailers don't have 

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the level of data scientists. 
How easy is it? 

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Is it quite do? 
I need to now go and recruit at 

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a data science team? 
What does that look like? 

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Okay, it's a great question. 
The reason why we created a 

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platform is exactly to support 
that. 

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In other words, you know, while 
you have some very large 

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retailers that they might have 
you know, all sorts of 

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capabilities and solutions. 
There's others that do not. 

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So we believe that the creation 
of the platform is a means of 

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facilitating that. 
Can be on a Level Playing Field 

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and have access to the right 
tools. 

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The right visibility that allows
them to compete on a like to 

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like bases. 
You from a servant wonders, will

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it? 
So it the question it we're 

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trying to make it as easy as 
possible and we believe the 

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launch of the Atma. 
I your platform is a very 

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important step in that 
direction. 

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And then so final question in 
terms of types of retailers, the

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you find naturally drift to a 
solution, like yourselves, are 

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we talking in terms of level of 
stores? 

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Them reversed? 
They use or what what's over 

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some of the details there. 
Great question it cuts across. 

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So we work, probably with some 
of the world's largest, as well 

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as we do with, you know, smaller
sort of specialized or Boutique 

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like a players as well. 
So, it's more about what's the 

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use case and how do we support 
them? 

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Achieve that as opposed to, we 
only work with a large ones. 

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Are the small ones if you do if 
you'd like. 

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So as a bit of up, there's a bit
of a mix there. 

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The key thing to me is what is 
it that we're trying to solve 

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the other thing we're doing 
here, just Way species, 

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historically, this technology as
had a lot of sort of adoption 

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and penetration in apparel. 
We're now seeing movement coming

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more into the fresh food and the
whole sort of, as you can see in

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some places here in our booth 
where we believe there, it's not

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just about over production, but 
it's also a sort of an element 

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of perishability you that brings
the whole layer of waste into a 

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whole different ball game. 
We've recently launched a study 

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that showcase that you know is 
about roughly 10% of the food. 

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It gets wasted just why either 
overproduction of perishability,

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it inability to manage to manage
the shelf life if you'd like. 

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So we believe the the 
contribution we can make to the 

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planet jointly with retailers, 
of course, to optimize both 

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their bottom line, but do the 
right thing for the planet. 

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It's quite significant. 
I could carry on asking you a 

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ton more questions because I'm 
genuinely quite curious in this 

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area. 
Where is it? 

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Where where is Avery Dennison 
base? 

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How do people find out more 
about you? 

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Where it? 
Yeah, tell me a little bit more 

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if I'm interested in. 
I want to find some more. 

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Formation. 
May you work? 

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Where do I go? 
Sure. 

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So every Danson is is a 
multinational company. 

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We're actually have ported in 
California who could in Glendale

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and we we are I would say we are
everywhere from a, you know, the

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perspective of location-wise. 
You know, I myself I'm in 

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Europe. 
A lot of my team is in the US 

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with demon Asia. 
So we're all over the world 

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about 35,000 people across the 
world in, you know, tens of 

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countries. 
So I think it's ready. 

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The easiest way it's just to, 
you know, obviously drop us a 

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line, check our website evidence
in.com, I'm sure you can. 

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If you search RFID Avery 
Dennison, you're going to find 

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us in multiple places and 
obviously, we'll be glad to 

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connect with the with everyone. 
Yeah, final know. 

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I have notice how RFID for as 
long as it's been around. 

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Has now really come into its own
people, truly understand. 

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It's a technology that yes in 
the past was quite cumbersome, 

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but now I think that's been 
taken away. 

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Yeah, but so it's been wonderful
me Francisco. 

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Thank you so much.