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Embrace AI because especially 
genital AI is bringing so much 

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intelligence. 
And you know, I think I quoted 

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our CEO that said, you know, AI 
is not going to take your job, 

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but someone using AI could take 
your job. 

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Hello and welcome to the Retail 
podcast. 

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Now I'm it's really graced 
because Azita Martine, who is 

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the lead or president or vice 
president, Vice President, I 

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always keep promoting people. 
The CEO of NVIDIA directors, the

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vice president of retail, global
retail for AI and NVIDIA was the

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keynote kick off speaker at NRF 
on day one. 

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And as some of you know, I've 
already given you my thoughts on

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where we're going with AI. 
Basically, I position the fact 

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that last year was about the use
case. 

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This year we're hearing about AI
transformation and Satya has 

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already spoken about how the SAS
models are going away and 

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there's an AI layer that's 
coming on top. 

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But hey, you're not here to 
listen to me, we're here to 

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listen to you. 
So if you don't mind taking us 

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through your because at your 
keynote, you sort of set the 

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scene about what's happening in 
the world of AI and the industry

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pretty much from a global 
context. 

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And then you sort of board it to
what it means to NVIDIA. 

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So I was just wondering if you 
don't mind sharing that with the

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audience? 
Generative AI is now at a stage 

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where it's moving from pilots to
become real. 

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And the best way I would 
describe it is it's it's almost 

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like an AI factory that takes 
your data, which is like the raw

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material in that factory, and 
it's generating digital 

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intelligence in the form of AI 
agents. 

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And these AI agents are making 
your employees more productive. 

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They're delivering intelligence 
that just enables your company 

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to be much more productive. 
So now what customers are 

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companies are doing is fine 
tuning these models with their 

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data, whether it's PDFs, 
documents, customer data and 

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images and videos and be able to
create these digital agents that

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are helping your employees 
become more productive. 

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And so an example would be 
shopping advisor, which we're 

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going to show to you a little 
bit later. 

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And this shopping assistant is 
almost like replicating the 

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knowledge of all your best sales
associate and having that 

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available 24 by 7 at scale on 
your e-commerce side to help 

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your customers find exactly what
they're looking for. 

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What's been top of mind for the 
retailers that are coming to 

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talk to you? 
You know what? 

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What are they saying as like 
their top of mind for 2025? 

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You know, it ranges from 
everywhere where you know you 

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have early adopters and you also
have companies that it's like it

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has to be proven by 5 other 
companies or 10 other companies 

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before I would do it. 
And I would certainly say that 

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this is so much more real than 
e-commerce was in the year 2000.

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And the companies that are going
to adopt it early are going to 

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absolutely have a competitive 
advantage over the ones that are

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going to be the laggards. 
Absolutely. 

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And so, and the people that came
to to to see some of our 

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technology during NRAS, I think 
range from, you know, 

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commitments from the very top 
that, you know, we want to, you 

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know, in the stores, prevent 
shrink or have a, you know, more

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optimised layout to make it 
easier for customers to find 

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what they're looking for and be 
able to check out faster. 

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And that's all computer vision 
technology all the way to how 

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can you help us improve 
throughput in our distribution 

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centres and how to make 
fulfilment a lot faster in our 

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fulfilment centres all the way 
to, you know, what are the top 

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generated AI use cases that are 
going to bring business value 

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to, to our to the companies. 
And one of the areas that I 

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highly recommend, even though 
20%, less than 20% of retail 

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revenue comes from e-commerce, I
think generative AI has 

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completely reinvented e-commerce
and there was an opportunity to 

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leverage it to improve search, 
to improve to have these 

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shopping assistance on the 
website and to even create 

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advertisement that retailers can
make revenue from by selling it 

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to to the consumer packaged good
companies. 

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So I think there's a lot of 
opportunity to increase revenue 

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leveraging generative AI on 
e-commerce and mobile sites. 

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So. 
It sounds like there's a real 

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mix of generate new revenue for 
retail media, help the customers

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have a better experience through
the automation and bringing, and

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you said this earlier on, 
bringing all of that knowledge 

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of your sales to the customers. 
In terms of Nvidia's focus in 

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the retail space, I'm curious 
about where you see it going on.

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NVIDIA, most companies know as 
far GPU. 

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So our GPU is, is what companies
like Open AI perplexity, Meta 

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are using to train these real 
large language models and so 

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forth. 
But, and there is actually an 

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accelerated computing company. 
And what that means is not only 

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our hardware, which involves our
GPUs, our networking, even our 

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own CPUs, but on top of it, we 
have a whole set of acceleration

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libraries and our application 
frameworks. 

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And basically those acceleration
library and application 

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frameworks are the acceleration 
software that developers use to 

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build these AI application and 
to build their, to build and to 

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deploy, right. 
And so we're really a platform 

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for building AI applications. 
And the blueprint that our CEO 

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talked about doing his CES Kenu 
is basically step by step a 

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workflow of how do you build a 
particular Gen AI application 

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using our platform with open 
source models. 

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So it's got step by step 
instructions. 

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You know, how do you do fine 
tuning, how do you use RAC, How 

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do you do the different 
components of building a general

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application? 
And it even includes the code. 

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And so that's what helps 
developers build these 

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applications a lot faster and 
ensure that their performance 

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from an inference perspective, 
which is the responsiveness of 

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the generative AI application is
the fastest and the most cost 

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efficient. 
So when you look to the future, 

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when you look to the next two or
three years, what fee do you see

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in from what you've taken from 
the show? 

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What do you think will be the 
the sort of winning focus areas 

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in AI? 
Is it in the business? 

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Is it in front of house? 
Is it back? 

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I'm just curious on on your 
opinion. 

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I mean, I would say it's almost 
everywhere, but an area that's 

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benefiting the most from AI is 
supply chain. 

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Got you. 
And there NVIDIA is really 

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pioneering two things. 
One is called physics AI. 

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And physics AI is AI that 
understands physics. 

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It understands dimensions, 
volume and so forth, but more 

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importantly, it understands how 
people and objects behave in a 

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digital trend of a real space. 
So it allows you to create a 

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physically accurate digital 
representation of a store or 

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distribution centre, simulate 
different layouts and be able to

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predict accurately how people 
and objects behave. 

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And so that's being used for 
optimising throughput and 

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distribution centres in your 
filming centres. 

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It's used for optimising layout 
of stores for higher revenue. 

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And so that's physics AI. 
Second thing that I talked about

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was physical AI. 
And physical AI is basically AI 

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for the physical world. 
And it's a combination of 

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computer vision, which is driven
by smart cameras, robots and 

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models that understand physics. 
So it's a combination of our 

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Omniverse simulation software, 
our robotics technology, and our

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computer vision technology. 
And it's all used to be able to 

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train robots in a simulation 
environment. 

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And the reality of it is that 
that in the physical world, you 

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cannot even estimate how many 
situations can come up. 

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But in the, in the, in the 
digital world, you can actually 

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simulate thousands of scenarios 
and be able to train those 

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robots to behave a certain way 
during different situations. 

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So I think we showed a video 
during the keynote that showed 

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that an incident happened in one
of the aisles and a bunch of a 

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boxes fell. 
And so there what what was 

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happening is the smart cameras 
were providing perception. 

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So it's like you're looking 
down, the AI is looking down to 

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see what is going on. 
And then you have an agentic 

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agent that is now going to has 
seen this and it's instructing 

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another agent to reroute the 
forklift that was coming to go 

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through a different aisle in 
order to ensure that, you know, 

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no safety situation happens, 
right. 

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So that's an example of physical
AI, which is for the physical 

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world. 
And I think that's a good way to

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describe this. 
NVIDIA actually announced our 

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Cosmo Nematron foundation model,
and that's basically a 

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foundation model that has been 
trained with billions of hours 

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of video. 
Yeah, and it is to the physical 

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world what tragedy BT has been 
to text and language. 

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Yeah, I've been in technology 
all my life and I'm like 

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struggling to keep up because my
brain is exploding. 

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Where what NVIDIA have announced
and where you're taking it. 

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If you could go back in time and
tell a younger you to come into 

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this world, I think you've 
mentioned your career. 

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Yeah, it was an aerospace. 
Engineer, that was. 

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It you were an aerospace 
engineer and then you sort of 

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shifted to NVIDIA and you you 
weren't really meant to end up 

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in rhythm. 
But anyway, my question being if

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it's OK to ask you about 
empowerment in terms of I'm 

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looking at my career, what would
be some sort of words of wisdom 

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that you would if you could go 
back to a younger self? 

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I think that really generative 
AI has democratised AI in many 

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ways. 
So I want to encourage, maybe 

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you don't need to code, but you 
can still use generative AI to 

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become so much smarter. 
So I want to encourage the 

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younger generation to embrace AI
because especially generative AI

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is bringing so much 
intelligence. 

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And you know, I think I quoted 
our CEO that said, you know, AI 

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is not going to take your job, 
that someone using AI could take

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your job. 
And so I want the younger 

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generation to embrace AI and use
it to, to be a lot more 

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productive. 
At the end of the day, I would 

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say even if you're in science, 
you got to love what you do. 

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So my first recommendation is 
really look around you, look 

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inside, really understand what 
your passion is. 

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Learn as much as you can about 
what's happening in that area 

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that you're interested in. 
Choose the top companies in that

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and aim high, aim big. 
Don't let your insecurity or 

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your fear hold you back and get 
out of your comfort zone. 

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Volunteer for roles that maybe 
you don't need 100% of the 

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qualification, but you know, if 
you even read 60% of it, I'm 

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sure you're smart enough to 
learn the rest of it and 

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surround yourself by super smart
people. 

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Because the more you get out of 
your comfort zone, the more 

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you're going to grow and the 
more you're going to learn. 

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I love it. 
And then what a beautiful way to

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end the interview. 
Thank you so much for giving me 

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your time. 
Thank you. 

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Thanks for having me. 
Hi Alex, I'm Cynthia Contours. 

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I'm the Director of AI for 
retail CPG at NVIDIA as is it 

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was talking to you about our AI 
blueprint for retail shopping 

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assistance. 
Yeah, I'm here to show you a 

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little bit about it and and 
answer some questions. 

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So yeah, we're demonstrating the
AI assistant for a number of 

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different categories. 1 is 
fashion, the other is furniture.

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Two really interesting 
categories, but also I can talk 

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to you about grocery as another 
example. 

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So let me go ahead and start 
with, let me go ahead and start 

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with fashion, which is as an 
example. 

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Now one of the things that 
consumers have really been 

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struggled, struggling with is it
had to change their behaviour to

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an e-commerce site. 
I need to think about what are 

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the keywords I need to search. 
And the reality is that's not 

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the way we work, you know, as 
you mean this, you know, what 

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are the upcoming fashion trends 
for this spring? 

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Hey, do you have any purses or 
shoes to go with this skirt? 

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That's really the way we work. 
So I'm going to do an example 

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here of I have an upcoming event
that I'm going to a lunch and 

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I'd like a recommendation for a 
dress or skirt so. 

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OK, Alex, see, as you can see, I
asked for a dress and skirt 

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appropriate for an outdoor event
and it brought back a dress and 

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skirt. 
But since it gave me a skirt, it

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also gave me some blouse ideas 
as well. 

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Now typically in a search, you 
come back with just the products

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and then I need to start digging
in, double click on the product,

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go and see more information, and
then come back out, double click

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again. 
So then the beautiful thing with

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the shopping assistance is I can
now just ask questions. 

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And so with that, let me go 
ahead and show you how that 

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works. 
So I like the skirt, but of 

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course the natural question is 
does it require dry cleaning? 

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So 
typos and all. 

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It's AI. 
It understands. 

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So here we've got some great 
results coming back. 

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I didn't have to go in and look 
and hunt for that information is

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able to go and search for that 
information, bring it back makes

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it, it transforms it from my 
interactive with the e-commerce 

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site too. 
I'm working with your stylist or

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your store associate just really
naturally the next piece that's 

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great is then being able to ask 
multiple questions, all right? 

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Or being able to say, oh, I saw 
these pair of shoes online. 

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Do you have something like that?
So let me go ahead and show you 

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what that looks like. 
It's really an image search. 

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So let me go ahead and 
transition and show you what 

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that might look like. 
So I saw these pair of shoes 

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online. 
They were really fabulous. 

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And I want to see if you have 
something similar for me because

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of course they were a little 
expensive. 

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So do you have any shoes like 
these? 

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And so in the background, we're 
going and saying, OK, what are 

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the attributes of this image? 
Let me see what other products 

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in the catalogue are similar to 
this? 

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It could be red shoes, it could 
be strappy shoes. 

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It could be shoes with 
embellishments. 

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And in fact, you can see that's 
what we've got. 

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We have one pair of shoes. 
We've got something strappy. 

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Now this this shoe has an ankle 
component, has embellishment 

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components. 
So I have ankle components and 

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embellishment components as 
well. 

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So it's not a really nice job of
finding similar things that also

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go with that skirt, right? 
I can then say, OK, I like these

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shoes, but how high are the 
heels? 

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What's the price? 
What's the comfort level? 

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What are how do people review 
them and rate them? 

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00:16:51,840 --> 00:16:54,840
So all of those in all that 
information, I can just ask 

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naturally, the next piece that I
probably would like to show is 

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the ability for integration, 
because this is a nice 

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experience. 
But the next piece is, well, I 

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want to be able to add to carts,
right? 

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So it's really simple the. 
E-commerce website. 

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This is an e-commerce website. 
Website that I would have and so

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the images there are they 
catalogue images I as the 

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00:17:16,160 --> 00:17:18,599
retailer provides. 
These are catalogue images that 

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are in your retail catalogue 
right now. 

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So we're keeping it very simple.
I can do an example though of 

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visualisation, right? 
And I'm happy to show that. 

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And I'm doing that in a 
furniture example. 

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So the other piece is being able
to search for multiple things at

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once, right? 
You can go ahead and search for 

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I want purses and shoes to go 
with a skirt. 

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Do you have any tops? 
And to go with this, Kirk, all 

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00:17:39,400 --> 00:17:42,400
of that is just very natural. 
So Azita may have mentioned a 

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00:17:42,400 --> 00:17:45,320
furniture demo where you're 
visualising furniture in your 

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00:17:45,320 --> 00:17:47,960
room because furniture is 
obviously considered purchase. 

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There's challenges to oh, I like
it, but how's it going to look 

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in my room? 
The price point in that is 

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00:17:53,600 --> 00:17:56,520
lower, right? 
But I'm not sure about it if 

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it's going to work and being 
able to play and actually 

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00:17:58,840 --> 00:18:00,120
visualise it. 
So let's go ahead and let's 

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00:18:00,120 --> 00:18:03,960
transition to that next. 
OK, so as a consumer, I used 

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00:18:03,960 --> 00:18:06,960
your mobile app and I scanned my
room to create a 3D room. 

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00:18:06,960 --> 00:18:09,240
So we're going to go ahead and 
ask to pull that information up.

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00:18:10,120 --> 00:18:21,510
So I'm going to go on site. 
So what it's doing is it's 

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00:18:21,510 --> 00:18:23,870
saying, OK, this is Cynthia, 
she's got a living room. 

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00:18:24,360 --> 00:18:26,960
Let's take that 3D skin of the 
living room and we're putting it

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00:18:26,960 --> 00:18:30,840
into Omniverse and VS 3D 
collaboration platform. 

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00:18:31,040 --> 00:18:33,720
So this is a, this is a 3D scan 
of my room. 

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00:18:33,720 --> 00:18:35,840
This is not a 2D photo of my 
room. 

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00:18:35,840 --> 00:18:38,600
Yeah, right. 
And so I have objects in here. 

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00:18:38,600 --> 00:18:42,800
I have a couch, I have a table, 
I have a chair, for example. 

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00:18:43,200 --> 00:18:46,400
And so the first thing is 
obviously I don't have a case of

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00:18:46,400 --> 00:18:48,520
luck, right? 
I want to, I want to now bring 

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00:18:48,600 --> 00:18:53,680
change my room and make a case. 
So do you have any modern 

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00:18:53,680 --> 00:18:56,400
couches? 
Let's start there. 

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00:18:58,040 --> 00:19:00,800
And very similar to the fashion 
example, it's going to go back. 

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00:19:00,800 --> 00:19:03,280
It's going to bring back some 
recommendations for me. 

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00:19:03,480 --> 00:19:06,280
It's going to give me 
information about those couches.

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00:19:06,280 --> 00:19:09,040
And so here we have 3 couches, 
right? 

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00:19:09,440 --> 00:19:11,440
I've got something that's very 
architectural. 

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00:19:11,440 --> 00:19:12,880
I have something that's a little
softer. 

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00:19:12,880 --> 00:19:15,680
I like that one better. 
And then I've got a curve couch 

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00:19:15,800 --> 00:19:17,680
that's interesting, but I'm not 
sure about it. 

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00:19:17,760 --> 00:19:21,760
But the one I like that modern 
sectional is on the high end for

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00:19:21,760 --> 00:19:23,720
me in price. 
The one that I don't like, but 

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00:19:23,720 --> 00:19:25,760
it's outside of my price range. 
And then there's the curb caps. 

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00:19:25,760 --> 00:19:27,280
That's much more affordable for 
me. 

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00:19:27,280 --> 00:19:28,640
So let me go ahead and explore 
it. 

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00:19:28,640 --> 00:19:31,720
I might not necessarily explore 
it or be deterred that, you 

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00:19:31,720 --> 00:19:34,080
know, because of price points at
this point. 

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00:19:34,080 --> 00:19:41,120
So let me go ahead and just 
explore replacing my couch with 

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00:19:41,800 --> 00:19:45,920
the curb couch. 
Now notice I'm not giving the 

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00:19:45,920 --> 00:19:48,440
product name or anything like 
that, right? 

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00:19:48,480 --> 00:19:52,440
The generatory I, the agent is 
understanding it and then it's 

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00:19:52,440 --> 00:19:54,640
going ahead and giving command 
back a tape. 

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00:19:55,080 --> 00:19:58,520
I've got a database right, of 
the 3D assets for my furniture. 

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00:19:59,000 --> 00:20:02,000
So I'm replacing the council was
in there with this 3D asset of 

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00:20:02,000 --> 00:20:03,360
furniture. 
So I can see it. 

324
00:20:03,360 --> 00:20:05,600
What is it doing? 
Oh, now it's really transformed 

325
00:20:05,600 --> 00:20:06,920
my room. 
It's making it more curved 

326
00:20:06,920 --> 00:20:09,280
instead of squared, but it's 
still not crazy about it. 

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00:20:09,280 --> 00:20:11,440
It was right. 
We can do better, right? 

328
00:20:11,520 --> 00:20:12,920
We can do better. 
So let me try that other. 

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00:20:13,000 --> 00:20:16,000
There's a couch that's kind of 
on the high end, but let me let 

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00:20:16,000 --> 00:20:26,360
me try that instead, right? 
So here's something that that I 

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00:20:26,360 --> 00:20:29,360
may not have explored it because
of price points, right. 

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00:20:31,960 --> 00:20:33,400
And here we go. 
Oh, I like that. 

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00:20:33,560 --> 00:20:37,720
Yeah, OK, I really like that. 
But I am going to need something

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00:20:37,720 --> 00:20:40,680
round in the room. 
And I did see a table that I 

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00:20:40,680 --> 00:20:43,560
liked again, you know, I'm using
examples outside of my price 

336
00:20:43,560 --> 00:20:46,880
range or I just want to find 
something like this fast. 

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00:20:46,920 --> 00:20:51,600
OK, OK, so I've gone ahead and 
I've I've uploaded the image. 

338
00:20:51,920 --> 00:20:58,440
Do you have a table like this? 
No, I'm not asking coffee table 

339
00:20:58,440 --> 00:21:01,920
like this nesting coffee table 
like this marble top coffee 

340
00:21:01,920 --> 00:21:03,720
table like this. 
So I think as you may have 

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00:21:03,720 --> 00:21:07,080
talked to you about about the 
ability to search on images and 

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00:21:07,080 --> 00:21:10,120
not only did it give me the 
coffee table, but it also gave 

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00:21:10,120 --> 00:21:12,960
me some recommendations for 
chairs right as a part of this. 

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00:21:13,200 --> 00:21:15,960
So love it. 
It came really close to what I'm

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00:21:15,960 --> 00:21:24,480
looking for so. 
And there we go. 

346
00:21:24,600 --> 00:21:26,400
All right, I love it. 
That gives me some of the 

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00:21:26,400 --> 00:21:28,680
roundness, you know, for the 
room. 

348
00:21:29,960 --> 00:21:31,280
And you can imagine going 
further. 

349
00:21:31,280 --> 00:21:33,520
So let me go ahead. 
I think I talked about doing a 

350
00:21:33,520 --> 00:21:35,840
multiple query search. 
Let me show you what that was 

351
00:21:35,840 --> 00:21:37,840
like. 
Because now that I got my couch 

352
00:21:37,840 --> 00:21:41,200
and my table, right, maybe I 
want floor lamps, right? 

353
00:21:41,200 --> 00:21:43,520
And alternative chairs or 
something of that nature, right?

354
00:21:56,200 --> 00:21:58,560
Now, more than likely in this 
scenario, it's going to give me 

355
00:21:58,560 --> 00:22:01,680
similar chairs back, but let's 
see what it let's see what it 

356
00:22:01,680 --> 00:22:05,960
does. 
OK, I came back with three floor

357
00:22:05,960 --> 00:22:09,840
lamps as different examples that
would work in this environment, 

358
00:22:10,640 --> 00:22:13,400
as well as one chair that it 
really highly recommended. 

359
00:22:14,560 --> 00:22:16,440
I'm not so crazy about the floor
lamps. 

360
00:22:17,320 --> 00:22:19,760
I'm not so sure about the chair,
but let me go ahead and explore 

361
00:22:19,760 --> 00:22:22,520
it, right. 
This is something that's you're 

362
00:22:22,600 --> 00:22:25,240
putting control in the hands of 
the consumer to explore and 

363
00:22:25,240 --> 00:22:28,600
visualise, to then say, oh, 
yeah, I do love it, or yeah, 

364
00:22:28,600 --> 00:22:30,480
that didn't work out. 
So I hope this is giving you a 

365
00:22:30,480 --> 00:22:34,480
sense of just the power of 
generative AI and AI agents for 

366
00:22:34,480 --> 00:22:37,480
retail shopping assistance. 
So I'm sure the next question 

367
00:22:37,480 --> 00:22:38,720
is, you know, how do I find out 
more? 

368
00:22:38,720 --> 00:22:42,520
So you come to nvidia.com and 
there's a full page on retail 

369
00:22:42,520 --> 00:22:45,440
shopping assistance. 
So we create an AI blueprint 

370
00:22:45,760 --> 00:22:50,360
that includes an AI agent. 
It includes Nemo components for 

371
00:22:50,360 --> 00:22:56,120
guardrails, a pointer to Llama 
3.370, BA large language model, 

372
00:22:56,120 --> 00:22:59,920
being able to rank, being able 
to understand imagery, a an 

373
00:22:59,920 --> 00:23:01,800
accelerated database, vector 
database. 

374
00:23:02,400 --> 00:23:05,600
All of this is available in the 
blueprint for people to explore.

375
00:23:05,600 --> 00:23:08,840
Try it out, Import your own 
product, catalogue information 

376
00:23:08,840 --> 00:23:11,760
and imagery, play with it, Start
to change out components that 

377
00:23:11,760 --> 00:23:14,240
make sense for you, and then 
ultimately get to the point 

378
00:23:14,240 --> 00:23:16,120
where you might want to deploy 
it for yourself. 

379
00:23:16,800 --> 00:23:19,000
Where do people? 
Start a good question. 

380
00:23:19,040 --> 00:23:21,440
The place to start is sign up to
be notified. 

381
00:23:21,440 --> 00:23:25,840
We have an upcoming package, Rev
launchable blueprint, so it'll 

382
00:23:25,840 --> 00:23:28,160
be available for your teams to 
click a button. 

383
00:23:28,160 --> 00:23:32,000
It'll be unpacked and put on a 
clouds environment for them to 

384
00:23:32,000 --> 00:23:34,360
start starting with immediately.
They don't need to know how to 

385
00:23:34,800 --> 00:23:36,840
download and install it. 
We're making it as simple as 

386
00:23:36,840 --> 00:23:39,040
possible for for your teams to 
get started. 

387
00:23:39,840 --> 00:23:42,160
You can also work with a number 
of our partners as well.

