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Hello and welcome back to the 
Retail Podcast. 

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I'm joined by Senior Vice 
President Eric Linksweiler from 

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Trade Beyond. 
I think we're set up for an 

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interesting conversation just by
the a snapshot that Eric gave me

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what what's occupying his time 
right now? 

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But Eric, for those who don't 
know who you are or what trade 

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beyond are above, sorry about, 
if you could just give us an 

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overview that would be 
phenomenal. 

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Yeah, fantastic. 
Hey, Alex, thanks so much and 

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really appreciate the channel 
and the opportunity to to chat 

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with you today and tell the 
folks, you know kind of what we 

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do here at Trade Beyond. 
So we are a global organisation 

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and I manage the team around the
globe, from North America to 

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Europe to our headquarters in 
Hong Kong and throughout Greater

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Asia. 
We're in the business of helping

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Tier 1 retailers and brands to 
streamline their processes, 

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manage their extended retail 
supply chain as it pertains to 

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private label product 
development, sourcing, costing, 

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compliance, quality to the 
container. 

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Our customers enjoy our platform
in that it, you know, reduces 

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time to market, creates 
efficiencies and allows them to 

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have greater visibility in their
overall day-to-day operations. 

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Wow, that's a, a pretty 
impressive list of activities. 

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You, you obviously must spend a 
lot of time I #1 travelling the 

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world and #2 meeting executives 
at these Tier 1 retailers. 

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Given the diverse sets of 
operational environments across 

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the world, what's keeping people
awake right now? 

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What's what's the number one 
thing people want to talk to you

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about when when you're meeting 
execs? 

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Well, yeah, in in our world we 
have gone, we've gone into a 

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time of high regulation through 
legislation. 

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As it relates to the retail 
supply chain in particular, the 

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execs that I speak with, you 
know, around global sourcing, 

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supply chain management, around 
governance, finance and 

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compliance are deeply concerned 
about making sure that they are 

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doing the right things to not 
impede the delivery of their 

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shipments of direct import. 
And to do that they are they are

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grappling with how to create 
digital chain chains of custody 

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to document the flow of their 
merchandise from early stage raw

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material development through 
finished goods. 

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This is a topic that we talked 
about every single day. 

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Of course, the cost of shipping 
of cost of moving goods is top 

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of mind, creating new 
opportunities for source, 

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exploring opportunities to move 
into new geographies. 

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And what that does to the 
business is the infrastructure 

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available. 
Are the people trained up and 

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able to to enter into a new 
market or a new geography to 

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help bolster their sourcing 
strength. 

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You know, that's a lot. 
Those are four or five topics 

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jammed in there, but those are 
the kind of things we hear about

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everyday. 
What's? 

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In terms of if, if you were 
going to break that down in in 

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into the various categories of, 
you know, stuff that's going to 

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impact the product arriving, 
stuff that's going to impact the

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product being produced and the 
whole traceability. 

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And then you've got sort of 
sustainability that sort of 

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covers all the areas. 
I mean, sustainability is a 

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really interesting one, 
especially like. 

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The. 
In a cost of living crisis when 

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consumers were given the choice,
do you want cheaper products or 

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do you want more sustainable 
products? 

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I think there's a very sort of 
mixed response there. 

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I'm just curious how retailers 
see that problem because is, is 

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the legislation, especially in 
Europe going towards more 

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regulation and more sustainable 
like, you know, understanding 

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where your raw materials coming 
from having product passports 

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for, for products. 
Yeah. 

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What's your view? 
Yeah. 

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You know, Alex, I've, I've, I 
talked about this with others, 

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others in, you know, that sit in
chairs like yours as well as, 

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you know, our clients and, and, 
and, and and other folks in the 

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ecosystem that I work with. 
And the way I see it. 

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And you maybe I'm, maybe I'm a 
bit of an optimist, but you 

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know, this whole topic of 
sustainability, it's not new, 

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OK? 
It's been, you know, we've been 

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talking about this for a while 
and some of the better companies

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are actually say the leading 
companies, not better leading 

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have been, you know, exploring 
opportunities of becoming a more

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responsible sourcing 
organisation, a more sustainable

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organisation as it comes to 
material consumption, waste, 

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circularity, et cetera. 
So those conversations have been

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going on. 
What's new is that folks are now

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forced to do something about it,
right? 

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What becomes law becomes, you 
know, and what becomes 

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measurable, you know, now 
becomes action. 

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And, and, and, and I, I see that
as a good thing, frankly. 

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And it's just, it's, it's taking
the leaders and it's putting 

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their thoughts into actions and 
it's helping what I see that 

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from an optimistic perspective 
is the leaders are dragging some

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of the laggards into the 
conversation and into the action

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plan with them. 
You know, I see, you know, we 

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operate in a, in a global 
shareable world, the global 

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shareable economy, a global, I 
mean, gosh, we share, you know, 

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we share rides with each other. 
We, you know, we, we share, we 

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share seating at the table and 
at restaurants together. 

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And, and everything is becoming 
more, more community driven. 

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I see this, you know, I see this
particularly in the apparel 

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space. 
You know, the leaders in the 

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apparel space in particular are 
helping each other to partner 

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with their common supply chain 
suppliers and, and developers 

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and, and mutually helping each 
other to realise goals and 

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targets around sustainability. 
So I think I, I, I think the 

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future is, is challenging, but 
bright. 

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I think the road to brightness 
is going to be bumpy, but I 

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think the future is bright. 
Do you find? 

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How do you manage, you know the 
different cultures specifically 

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in Europe or in Asia where you 
know it is higher on on the menu

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compared to North America or the
United States? 

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It is sustainability from your 
experience as much of A issue in

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in the US or not? 
Well, I don't know. 

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It's a question rather than a 
statement. 

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Yeah, Yeah. 
I believe we're, I believe in 

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the in the US and North America 
in general. 

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We're certainly catching up, 
catching up to Europe, Europe, 

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Europe seems to act faster and 
with more depth and more 

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diligence around these topics 
than we do in North America for 

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sure. 
But the North American consumer 

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is, is driving the market. 
It's driving the turn as well, 

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as well as the, as, as well as 
the legislation. 

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And, and I, I, I, I believe 
we're seeing, you know, 

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certainly a, closer to the 
middle, a closer to the evening 

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or the levelling, I should say, 
of all regions around this 

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topic. 
And, and do you see in terms of 

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the category of product or 
retailer gross, I mean, I 

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remember reading a fantastic 
transparency in supply chain use

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case for I think it was LVMH. 
So you know, 3-4 years ago they 

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wanted to on one line of 
products bring that traceability

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to life. 
Do you see a certain category 

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having more focus on by 
retailers or are they all? 

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It's across all categories right
now. 

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I believe, which is not uncommon
in our business, certainly 

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around digitalization, that 
apparel, footwear, wearable 

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apparel, footwear and 
accessories are leading the 

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charge. 
You know, I, I remember I'm 100%

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retail. 
So I'm, I'm a bit biassed, but I

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and I work across all product 
assortment or merchandise mix 

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retailers, hypermarkets, DIY 
specialty, this department 

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store, you name it. 
But, but clearly with the amount

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of consumption that we see in 
apparel, you know, obviously 

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food out out stripes it of 
course, but with count of 

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consumption as it relates to 
material usage, apparel, 

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footwear, outrace, everybody at 
this point, at this point that's

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where the majority, that's where
the movers are. 

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Yeah, well, and what are the 
sort of quick wins retailers can

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do in this space apart from 
obviously picking up the phone 

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and speaking to you guys? 
But what what's like when they, 

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when they come to you again and 
you're having these 

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conversations, they how how are 
they, you know, what's the 

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outcome that ultimately they're 
there trying to get to that you,

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you will help them with or the 
the the major one that you're 

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you focus on. 
Yeah, what I try to do is strip 

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people down to the basics. 
You know, most, most folks come 

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to us with a very long wish list
and they want it all and they 

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want it all tomorrow. 
They don't have the foundation 

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in place. 
They don't have the building 

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blocks in place. 
The building blocks of your 

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supply chain is just that. 
Your supply chain partners, your

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ecosystem, your supply chain 
community. 

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And in in what we do is we 
emphasise the importance of 

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identifying to the 3rd, 4th and 
5th tier every member of your 

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supply chain and actually 
getting it into a visualisation 

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map that allows you to see the 
inter and intra dependencies of 

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all those members. 
And then begin your segmentation

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of that map into certain certain
like types, certain certain 

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performers and non performers, 
certain folks that can impact 

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your goals in certain areas at a
significant level. 

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So where is my biggest 
opportunity for scope free 

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reduction if I have a supply 
chain made-up of 15 to 2000 

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active supply chain partners? 
It's not in all of them, but 

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until I get them all mapped and 
can backwards to the top 100, I 

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don't really know where to 
start. 

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So gaining visibility into your 
true supply chain community and 

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that community of partnerships 
is job one. 

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And it's very low hanging fruit,
by the way, it is a place where 

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we can to your point, Alex, you 
asked where's the quick win? 

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I mean, it's a, it's, it is a 
quick win. 

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It seems elementary, but you'd 
be shocked at how many folks are

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trying to do this manually on 
paper in Excel and just can't 

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keep up with it, right. 
And and so these are the tools 

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we bring the market that we 
help, you know, we help make 

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that. 
I won't say make it more simple.

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I don't like that word because 
everything is work, but make it 

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possible. 
And that, that's where I like to

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emphasise. 
Do you has anyone's? 

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Oh, again, because I, I'm 
definitely not a supply chain 

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expert, but in terms of the 
single modality of a lot of 

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supply chains not having 
redundancy built into Geo 

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geographies where there may be 
tension somewhere in the middle.

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And you know, therefore they 
have to then diversify to 

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another region or country. 
Again. 

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Is that is that something people
are like going to bimodal supply

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chain models in terms of, you 
know, I've got something in Asia

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or China and I need to get 
something in, in, I don't know, 

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Brazil or something in case 
something happens. 

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Is that is that the level of 
depth people are thinking about 

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or is that just very like 
they're? 

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No, no, they, they, they are 
absolutely at that level of 

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depth of thinking and a 
conversation and of modelling 

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and of seeking outside counsel 
and outside support and outside 

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advisorship on how to make that 
happen. 

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That being said, I don't see a 
tonne of execution from that 

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perspective, you know, from 
using your words, you know, by 

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bimodal. 
Now what I do see that is being 

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executed is the elimination, you
know, of redundancy on maybe on 

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a, on a single modal perspective
as an example. 

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And from a systems management 
perspective, you know, I do see 

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of most organisations moving 
forward with digital 

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transformation projects to get 
their entire organisation on a 

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single backbone whereby they can
be communicating more 

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effectively. 
Everybody's hearing the same, 

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everybody's on the same channel,
everybody's getting the same 

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message, everybody's 
understanding exactly where they

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are in time and motion and in 
critical path and in milestone 

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because they're all on a single 
sheet. 

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That has happened. 
That is, that's what we do and 

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that is absolutely happening in 
the biggest organisations in the

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world. 
Go ahead. 

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How, how does that compare? 
So where, where does it again, 

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theoretically, I read a lot 
about, you know, how retailers 

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are optimising their supply 
chains to finish at the 

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customer, not at the point of 
entry at some port in country. 

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And again, I, I haven't because 
people don't really talk about 

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this trans, this sort of 
transparency. 

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How much of that do you see from
your experience in terms of have

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you seen good examples of supply
chains finishing with the 

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customer as in you know end to 
end visibility on that? 

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00:15:01,240 --> 00:15:03,840
You know what's interesting 
about that is you do hear a lot 

228
00:15:03,840 --> 00:15:07,600
of people talking about it and 
what I the success stories I see

229
00:15:07,600 --> 00:15:09,840
are with the smaller 
organisations that are do a 

230
00:15:09,840 --> 00:15:13,000
better job figuring they do a 
better job figuring out the last

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mile than the large 
organisations. 

232
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You know if you are $150 billion
top line, $50 billion US top 

233
00:15:20,840 --> 00:15:29,720
line retailer, yeah, the volumes
you are working with make it 

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challenging to have the supply 
chain end at the consumer, 

235
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right, At least, you know, at 
least from finished good to 

236
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delivery. 
So we don't see this much there,

237
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but in the mid tier, in the mid 
tier, we're seeing more and more

238
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of that and they're getting 
better at it. 

239
00:15:50,680 --> 00:15:55,320
I mean, I was in Shanghai in 
couple of weeks, 3 weeks ago 

240
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doing a, a bit of a recce safari
with some retailers and I was 

241
00:16:00,680 --> 00:16:04,600
really impressed with their sort
of sustainability, how they're 

242
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trying to drive sustainability 
through their different supply 

243
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chains and operations. 
But again, it's a big, you know,

244
00:16:12,080 --> 00:16:15,480
there's a big diversity in terms
of people who, who are nailing 

245
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it and people who, who are, are 
still, you know, doing things 

246
00:16:19,280 --> 00:16:22,720
the, the old way you mentioned 
earlier in terms of the quick 

247
00:16:22,720 --> 00:16:24,560
wins. 
What's the one thing that's 

248
00:16:24,560 --> 00:16:28,040
surprised you when you, when you
speak to retailers? 

249
00:16:28,280 --> 00:16:32,080
Is there any themes that like 
you're like, oh, things that you

250
00:16:32,080 --> 00:16:35,560
thought people had already done 
or doing and they're not doing? 

251
00:16:35,560 --> 00:16:38,000
Is there anything that's really 
surprised you when you're having

252
00:16:38,000 --> 00:16:40,560
these conversations that you can
share? 

253
00:16:42,080 --> 00:16:46,520
Well, I'll tell you, you know, 
it's I, I take it back to that, 

254
00:16:46,520 --> 00:16:49,400
to the dinner conversation. 
You know, you go to dinner with 

255
00:16:49,400 --> 00:16:51,520
your wife and you sit down, 
you're having dinner with a 

256
00:16:51,520 --> 00:16:53,920
couple you you don't really know
very well. 

257
00:16:53,920 --> 00:16:56,240
Maybe it's her girlfriend and 
her meeting the husband for the 

258
00:16:56,240 --> 00:16:57,960
first time, right? 
Yeah. 

259
00:16:58,280 --> 00:16:59,520
And you get into the 
conversation. 

260
00:16:59,520 --> 00:17:01,880
So what do you do? 
You know, and I start to 

261
00:17:01,880 --> 00:17:04,720
explain, well, I help retailers 
that are developing private 

262
00:17:04,720 --> 00:17:08,280
label and this and that and, 
and, and then they kind of drill

263
00:17:08,280 --> 00:17:11,599
in a little bit and they go, 
well, gosh, you know, if 

264
00:17:11,599 --> 00:17:14,640
they're, if they're already 
creating, you know, if 50% of 

265
00:17:14,640 --> 00:17:16,760
their assortment is already 
private label and they're 

266
00:17:16,760 --> 00:17:19,240
managing all that on their own, 
I mean, it seems like they've 

267
00:17:19,240 --> 00:17:21,800
got it pretty figured out. 
What else can you possibly do? 

268
00:17:21,800 --> 00:17:25,359
And I said we need be surprised.
You'd be surprised to walk into 

269
00:17:25,359 --> 00:17:29,160
$100 billion retailer and see 
how much they do on sticky 

270
00:17:29,160 --> 00:17:35,040
notes, on e-mail, on WeChat. 
And this hand's not talking to 

271
00:17:35,040 --> 00:17:37,080
the other hand. 
And yet they're managing this 

272
00:17:37,080 --> 00:17:41,680
massive business. 
I mean, and yet they're doing it

273
00:17:42,040 --> 00:17:46,960
from a state of pencil and pad. 
That's the biggest thing that I 

274
00:17:46,960 --> 00:17:49,520
see. 
And, and, and then on top of 

275
00:17:49,520 --> 00:17:53,680
that, once you see it, it's the 
inability for so many 

276
00:17:53,680 --> 00:17:58,400
organisations to make a decision
and get started on an 

277
00:17:58,400 --> 00:18:01,760
optimization and a 
transformation programme. 

278
00:18:02,280 --> 00:18:07,080
They are just, they are just 
hypnotised and paralysed in, in 

279
00:18:07,200 --> 00:18:09,560
their ability to move forward 
quickly. 

280
00:18:09,840 --> 00:18:11,640
That's the biggest surprise I 
see. 

281
00:18:12,000 --> 00:18:15,080
It's, it's, it's a bit 
frustrating to me actually, 

282
00:18:15,080 --> 00:18:18,440
because I see so much 
opportunity and so many dragging

283
00:18:18,440 --> 00:18:22,120
and so many dragging feet. 
And every year you'll get the, 

284
00:18:22,160 --> 00:18:24,280
you know, you'll get the Gartner
report and here's what we're 

285
00:18:24,280 --> 00:18:25,600
going to do. 
And here's how much money we're 

286
00:18:25,600 --> 00:18:27,720
going to spend. 
And here's the projects that 

287
00:18:27,720 --> 00:18:29,320
were, you know, that are top of 
mind. 

288
00:18:29,320 --> 00:18:31,000
And these are the things that 
we're budgeting for. 

289
00:18:31,000 --> 00:18:33,800
And, you know, the numbers at 
the beginning of the year never 

290
00:18:33,800 --> 00:18:36,000
seem to match up to the numbers 
at the end of the year. 

291
00:18:37,560 --> 00:18:39,840
Yeah. 
I mean, look, I the, the allure 

292
00:18:39,880 --> 00:18:43,640
of private label is you know, 
from a, a return on investment 

293
00:18:43,640 --> 00:18:46,440
is fantastic. 
And that's why, why I understand

294
00:18:46,440 --> 00:18:50,240
it coming towards the end of, of
our, of our chat, 2 sort of 

295
00:18:50,240 --> 00:18:53,960
areas that I'd like to focus on 
and, and I'll let you decide in 

296
00:18:53,960 --> 00:18:55,760
which way you'd like to answer 
them. 

297
00:18:56,560 --> 00:19:03,000
Circular and sustainability and 
how practical ways you can help 

298
00:19:03,000 --> 00:19:07,720
retailers or what retailers 
should be thinking about is, is 

299
00:19:07,720 --> 00:19:11,000
one question around, 
specifically around circular and

300
00:19:11,000 --> 00:19:14,120
sustainability. 
And then the second one, when 

301
00:19:14,120 --> 00:19:18,080
you look to the future and you 
look at, you know, OK, not 

302
00:19:18,080 --> 00:19:22,240
looking into the looking glass, 
but what you think is going to 

303
00:19:22,240 --> 00:19:25,960
be on people's agendas going 
forward, Is it going to be more 

304
00:19:25,960 --> 00:19:28,560
regulation? 
Are there other things that you,

305
00:19:28,560 --> 00:19:32,720
you see on the horizon? 
Yeah, 2 questions. 

306
00:19:33,120 --> 00:19:37,720
Yeah, both of them pretty busy. 
You know, the circularity 

307
00:19:37,720 --> 00:19:41,600
conversation is an interesting 
one and you know, certainly one 

308
00:19:41,600 --> 00:19:44,080
that I, I embrace. 
I'm not an expert in 

309
00:19:44,080 --> 00:19:46,480
circularity, but we're getting 
more and more into these 

310
00:19:46,480 --> 00:19:52,280
conversations 11 place where 
people are using the tools that 

311
00:19:52,280 --> 00:19:56,160
trade beyond to assist them here
and other tools, not just sorry,

312
00:19:56,160 --> 00:20:01,360
of course we're getting we're 
we're beginning to do a better 

313
00:20:01,360 --> 00:20:07,560
job incorporating the. 
The end life of a product and 

314
00:20:07,560 --> 00:20:12,680
the voice of the customer 
utilising the product playing 

315
00:20:12,680 --> 00:20:16,160
back into the early stage 
development of the next 

316
00:20:16,160 --> 00:20:19,520
generation of a collection or of
a product. 

317
00:20:19,520 --> 00:20:23,880
So, So what do I mean by that? 
So if you are a, you know, if 

318
00:20:23,880 --> 00:20:26,600
you're let's stick with apparel,
I mentioned that earlier, you 

319
00:20:26,600 --> 00:20:29,040
know, if you're an apparel or 
retailer and you're, and you're,

320
00:20:29,120 --> 00:20:33,480
you're creating a, a new 
material, let's say a new 

321
00:20:33,480 --> 00:20:36,840
material blend that hasn't been 
in market before, proprietary 

322
00:20:36,840 --> 00:20:40,040
material blend and you're, 
you're, you're building that now

323
00:20:40,040 --> 00:20:43,720
it's taking you 18 months to get
it to a role and now we're in 

324
00:20:43,720 --> 00:20:46,480
production and we're producing 
product and that product, 

325
00:20:46,480 --> 00:20:50,400
product is in the market. 
In the past when that product 

326
00:20:50,400 --> 00:20:54,320
has been returned for a quality 
issue, a performance issue, 

327
00:20:54,320 --> 00:20:58,600
etcetera, we never get that 
information back to the front, 

328
00:20:58,800 --> 00:21:03,240
back to the early stage product 
development cycle so that we can

329
00:21:03,240 --> 00:21:05,800
improve upon it. 
We just sort of forget about it.

330
00:21:05,800 --> 00:21:07,080
We throw it away and we leave 
it. 

331
00:21:07,120 --> 00:21:09,600
We leave it to the past and we 
just start working on a new 

332
00:21:09,600 --> 00:21:11,680
product. 
We're seeing a much better job 

333
00:21:11,680 --> 00:21:15,520
now, new tools available. 
AI is helping out a little bit 

334
00:21:15,520 --> 00:21:17,760
here. 
You know, we're able to deliver 

335
00:21:18,040 --> 00:21:21,520
and anticipate some of the 
reaction from the market and 

336
00:21:21,520 --> 00:21:25,880
we're pushing that reaction into
the early stages of product 

337
00:21:25,880 --> 00:21:30,520
development for the next 
generation of goods that that's 

338
00:21:30,520 --> 00:21:33,080
happening, that's happening. 
It's slow, it's got a ways, it's

339
00:21:33,080 --> 00:21:36,240
got a ways to go. 
But, but that's what I would 

340
00:21:36,240 --> 00:21:38,480
say, you know, about 
circularity, I'm very bullish on

341
00:21:38,480 --> 00:21:40,760
it. 
I, I really believe, you know, 

342
00:21:40,760 --> 00:21:43,920
again, it's my optimistic side. 
I really believe as a, as a 

343
00:21:43,920 --> 00:21:45,960
human race in general, you 
don't, you only hear the bad 

344
00:21:45,960 --> 00:21:47,280
news, you don't hear a lot of 
the good. 

345
00:21:47,280 --> 00:21:52,680
But we're beginning as a global 
society to understand the 

346
00:21:52,680 --> 00:21:55,200
importance of that and 
understand the importance of 

347
00:21:55,200 --> 00:21:57,080
taking care of things longer 
term. 

348
00:21:57,120 --> 00:22:03,400
As for the future, I do believe 
that we are going to see more 

349
00:22:03,400 --> 00:22:08,320
people jumping on the artificial
intelligence machine learning AI

350
00:22:08,320 --> 00:22:12,280
bandwagon. 
Right now the use cases 

351
00:22:12,320 --> 00:22:17,560
impracticality frankly are 
limited in our in our business, 

352
00:22:17,600 --> 00:22:20,080
in our world, particularly 
around the area supply chain. 

353
00:22:21,320 --> 00:22:25,480
But we're working hard at it. 
Other folks in our business are 

354
00:22:25,480 --> 00:22:29,080
working hard at it and we're 
beginning to at least get a 

355
00:22:29,080 --> 00:22:34,920
vision towards, you know, what 
does 12 months outlook like for 

356
00:22:34,920 --> 00:22:38,160
tools that we can deliver to our
customers that would be 

357
00:22:38,160 --> 00:22:42,040
meaningful and help them. 
Automating the onboarding, the 

358
00:22:42,040 --> 00:22:47,280
vetting and the actual 
activation of new source, new 

359
00:22:47,280 --> 00:22:52,000
sourcing agents, new sourcing 
the supply chain partners is, is

360
00:22:52,000 --> 00:22:55,800
a key. 
Being able to anticipate the 

361
00:22:55,840 --> 00:22:59,640
performance of a particular 
product in market in different 

362
00:22:59,640 --> 00:23:03,440
climate, in different use 
patterns, that's coming and it's

363
00:23:03,440 --> 00:23:06,200
helping our designers that are 
on our platform in the early 

364
00:23:06,200 --> 00:23:09,720
stage. 
Being able to do cost 

365
00:23:09,720 --> 00:23:15,200
optimization using AI is 
something on the sourcing side 

366
00:23:15,200 --> 00:23:17,960
of the business that we're that 
we're seeing start to bubble up 

367
00:23:17,960 --> 00:23:21,520
to the top that you really can't
do with a lot of manual 

368
00:23:22,120 --> 00:23:23,560
actually. 
I mean, you can, but you know, 

369
00:23:23,600 --> 00:23:26,440
obviously we, we speed up, we 
speed up the process with AI, 

370
00:23:26,800 --> 00:23:30,720
the whole, the whole topic of 
traceability, traceability of 

371
00:23:30,720 --> 00:23:36,600
labour, traceability of slave 
labour, of, of illegal underage,

372
00:23:36,840 --> 00:23:42,480
socially challenged labour. 
This is a huge opportunity for 

373
00:23:42,560 --> 00:23:45,440
AI, one that we've already 
employed and we do have an 

374
00:23:45,440 --> 00:23:48,320
action. 
So I think that's where the 

375
00:23:48,320 --> 00:23:50,520
future is. 
Lots of opportunity there that 

376
00:23:50,760 --> 00:23:53,040
we're not there yet. 
People want to rush it. 

377
00:23:53,160 --> 00:23:56,400
People are trying to rush it. 
It's not there, but the 

378
00:23:56,400 --> 00:23:59,000
practical use cases are starting
to come out. 

379
00:24:00,000 --> 00:24:01,400
That's fantastic. 
Thank you. 

380
00:24:01,800 --> 00:24:06,520
Eric, a side note, will you be 
at any of the conferences in the

381
00:24:06,520 --> 00:24:10,080
final sort of quarter of the 
year you is trade beyond 

382
00:24:10,080 --> 00:24:14,200
expoing? 
We, we do, we, we actually find 

383
00:24:14,200 --> 00:24:17,560
a lot of opportunity in some of 
the smaller or some of the non 

384
00:24:17,560 --> 00:24:20,600
profit events. 
We do a lot of work, for example

385
00:24:20,600 --> 00:24:24,960
with the American Apparel 
Footwear Association. 

386
00:24:24,960 --> 00:24:30,040
A A Of course, we attend some of
the larger retail events. 

387
00:24:30,920 --> 00:24:32,880
NRF, right? 
I think you guys had a big 

388
00:24:32,880 --> 00:24:36,640
presence at NRF this. 
Year certainly NRF on an annual 

389
00:24:36,640 --> 00:24:41,680
basis in New York shop Hawk 
these larger events we do you 

390
00:24:41,680 --> 00:24:45,560
know one of our most successful 
events not to plug but we have 

391
00:24:45,560 --> 00:24:49,720
we have an event that we run in 
Hawk in Hong Kong every November

392
00:24:49,720 --> 00:24:54,440
called Global Sourcing Day. 
Oh, we sponsor and produce this 

393
00:24:54,440 --> 00:24:59,160
event ourselves 100% full full 
full day. 

394
00:24:59,240 --> 00:25:03,440
And you know we're in the heart 
we're in the heart of global 

395
00:25:03,440 --> 00:25:06,120
sourcing for Consumer Packaged 
Goods and products and 

396
00:25:06,120 --> 00:25:08,200
merchandise there in in Hong 
Kong. 

397
00:25:08,200 --> 00:25:14,040
And so we have leaders, managing
directors, supply chain leaders 

398
00:25:14,400 --> 00:25:18,320
from all over greater greater 
Asia and and several from Europe

399
00:25:18,320 --> 00:25:20,640
actually that come in for that, 
that day. 

400
00:25:20,640 --> 00:25:23,280
So people can see that on our 
website actually. 

401
00:25:23,480 --> 00:25:25,200
What's the, what's the outcome 
of the event? 

402
00:25:25,200 --> 00:25:30,000
So is it, are you, is it like 
people talking about various 

403
00:25:30,000 --> 00:25:31,760
elements of supply chain? 
Is it? 

404
00:25:32,880 --> 00:25:35,800
Is it some workshops or bit of 
everything? 

405
00:25:36,120 --> 00:25:40,160
Yeah, yeah. 
It's we primarily bring in 

406
00:25:40,160 --> 00:25:43,840
experts in the space of supply 
chain, supply chain 

407
00:25:43,840 --> 00:25:46,800
optimization. 
We bring in efforts in the 

408
00:25:46,920 --> 00:25:51,120
around topics of environmental, 
social, governance and 

409
00:25:51,120 --> 00:25:54,920
compliance. 
We bring in logistics experts, 

410
00:25:55,680 --> 00:26:01,640
run panels, offline workshops as
well, and of course give folks 

411
00:26:01,640 --> 00:26:06,240
exposure to a lot of a lot of 
digital tools and platforms that

412
00:26:06,240 --> 00:26:09,400
we either connect to or that we 
develop ourselves. 

413
00:26:09,960 --> 00:26:11,600
That's fantastic. 
What's the event called? 

414
00:26:11,600 --> 00:26:14,520
Sorry. 
Yeah, Global Sourcing Day. 

415
00:26:15,160 --> 00:26:19,120
Global Sourcing, I was just 
going to I'll put, I'll put the 

416
00:26:19,120 --> 00:26:20,680
I'll put the link in the show 
notes. 

417
00:26:21,080 --> 00:26:24,160
Eric, thank you so much for 
giving up your morning. 

418
00:26:24,160 --> 00:26:27,800
It was really great pleasure and
hopefully maybe see you at NRF 

419
00:26:27,800 --> 00:26:29,400
in January. 
All right. 

420
00:26:29,400 --> 00:26:31,000
Fantastic, Alex. 
Look forward to it. 

421
00:26:31,000 --> 00:26:32,080
Thanks for the opportunity.
