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You're listening to the back 
home network, presented by home 

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field, apparel. 
Welcome back to Crimson gasp. 

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Kalin clavius cot Caulfield 
here. 

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I hope you're all doing well. 
It's a beautiful day outside 

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here in Central Indiana. 
It's about 82 degrees exactly 

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what you want. 
For the middle of may feel like 

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we had a long dark period there,
where the weather just wasn't 

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great. 
But we're back Scott. 

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It feels like it feels like late
spring early summer, which is 

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what I like, you know. 
It's whether we both like, we 

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have a lot of weather. 
Talk you hate, you hate the 

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fall. 
But this is a spot we can all we

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can all join hands and be happy 
with this. 

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Yes. 
If you don't like late May reach

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out so that we can blow down. 
Yeah, we will you know, we don't

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really want you associating with
this anymore. 

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But anyway, we're not doing 
anything about it. 

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You Athletics on this podcast. 
So if you tuned in this one, as 

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they say, unlike the 
rewatchable, this one for us, 

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one for us, one for you and me, 
it's one of our favorite hot 

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first of all, even though they 
won't be iOS Leduc specifically 

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on this podcast, we are still 
brought to you by home-field 

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apparel as part of the back home
network and they have been in 

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this space actually that we're 
about to talk about because in 

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addition to some of the finest 
Collegiate apparel, some great 

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professional apparel, they also 
have IndyCar stuff. 

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I am the Our donor of a Dreyer &
Reinbold t-shirt. 

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That was said to be last year by
the the crew, and I am always 

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excited when there's anything 
any related or little five 

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related that comes out of the 
home field. 

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Laboratories they're super 
secret facility and in the 

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Indianapolis area. 
So be sure to check out home 

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field apparel, use the code 
home. 

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H ome get 15% off your first 
order again that's home-field 

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apparel.com proud sponsor of 
that crime Network. 

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Yes. 
He's listening which I'm sure he

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is. 
I'm sure he should just turn 

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over all marketing apparel to 
home field because home feels 

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good and as we will mention many
times and get into his podcast 

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like Indy car sucks and their 
marketing and their apparel has 

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been awful for years but handed 
over to home field like let home

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field do everything. 
So here's a here's a question 

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for you. 
Roger Penske is 86 years old? 

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Yes. 
What do you think the over-under

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on total number of podcast 
episodes? 

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Roger Penske has ever listened 
to is Well, there's always the 

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possibility, he's listened to 
one and not known. 

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It was a podcast consciously. 
How many has he, how many has he

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consciously listened to in his 
lifetime? 

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What's the overrun? 
I mean, you know, I think the 

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numbers said it like half fuck 
happened was, as Roger, Waters, 

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Roger list and purposely to one 
podcast episode in his life. 

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I don't think so. 
Probably not. 

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And I don't blame him. 
That's fine. 

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I mean he's 86 when podcasts 
became a thing. 

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It was what 2017, I would say, 
2016. 

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So he would have been for you 
and me. 

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It was 2009. 
Well, that's for the rest of us.

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Went out for you and me, it was 
2007. 

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Remember? 
Yeah. 

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So, but but point it like, even 
if he had been listening from 

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them, he would have been in his 
late 60s. 

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I think our early 70s and so, 
probably not. 

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No. 
So, I'm guessing he won't listen

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to this one either, but if he 
does Scott's right hand all of 

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the marketing and the materials 
over to home-field apparel, they

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do a great job though. 
We wanted to talk about the 500 

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and about, you know, the fact 
that race is coming up and as 

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something you and I both watches
as natives of Indiana, we both 

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go to the race every year. 
We both watch all the IndyCar 

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races outside of it. 
It's been an interesting fandom 

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over the course of time. 
It's like a slightly more 

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successful IU football fandom I 
would argue in that like yeah 

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there's you know the Indy 500 
happens every year and it's we 

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enjoy it but it's also kind of 
like this. 

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There's this constant feeling 
that a lot has been missed in 

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the process and we wanted to 
talk about that because after a 

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couple of years of coming to 
their senses, kind of by 

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accident, the Indy 500 announced
that they would actually be 

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leaving their senses and would 
be going back to the local 

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blackout rule that they have had
essentially since time and 

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Memorial and they are doing it 
because they claim they haven't.

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Old enough tickets, I guess to 
the race, but we both think that

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that presents the problems. 
We've got some other things we 

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want to talk about with the 500 
as well, so we're going to dive 

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into all of that Scott, you 
know, first and foremost. 

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Let's just, let's hit the big 
ticket item. 

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Let's go ahead and say goodbye 
to all of our listeners, right, 

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right. 
For those of you looking for, 

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like, if you want, if you want 
like it, you want some 

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recruiting news, please wait 
till June, okay, give us, give 

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us the next couple of, unless 
something major happens give us 

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the next couple of weeks here 
but no If you want to stick 

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around, we'd love to have you 
obviously. 

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But by the way, Ryan sticky. 
Speaking of Yale College stuff. 

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Ryan hunter-reay. 
Need some n IL money because 

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this car is blank this year. 3 
grunting a black, a black car 

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right now. 
This is yeah, this is an il-4 

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not good. 
This is it's it's like what was 

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it like stand Fox? 
I think qualified in the car. 

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That I like no sponsorships on 
it. 

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It's like oh they're Wheeling 
this one in from the garage. 

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This is like from four years 
ago. 

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Somebody's chassis that though 
they found on an abandoned lot 

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somewhere. 
No, so let's talk a little bit 

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about this. 
Blackout situation, so just to 

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recap because I think it's 
important that we get the 

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history out there first and 
foremost because a lot of people

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are not familiar with the 
history of the 500 and even the 

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broadcast, and this was actually
a shock. 

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Even I have a friend of mine who
is very, very plugged into the 

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sports scene, who was sending me
texts, kind of like laughing at 

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the announcement that the 
blackout would be returning in 

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full force and then he did some 
research and came back and he's 

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like, I can't believe that the 
Race wasn't broadcast live 

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anywhere until 1986 and the and 
he's right. 

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And this is one of those things 
that I don't think people are 

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fully conscious of, is that the 
Indy 500 was not broadcast 

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nationally until 1986? 
It was always, let's not live. 

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It was always recorded. 
And then essentially slightly 

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edited or majorly edited as some
of the cases, maybe, and then 

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shown the evening of the race on
ABC's Wide World of Sports and 

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Scott. 
And I have been delighted at 

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this era of media because a lot 
of those race recordings are on 

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YouTube. 
So we go back and watch them and

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there's a whole other podcast. 
We may even touch on a little 

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bit here of how just off the 
wall. 

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Some of those broadcasts are but
can we please call it Thoughts 

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with Chris economy Maki? 
Like who Caught that my God. 

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But you know what we end up with
is a situation where, you know, 

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the Indy 500 obviously starts in
1911 and it becomes, you know, 

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it kind of almost dies off 
around World War Two and then 

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Tony hulman buys the track and 
it goes through this Golden Age,

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the kind of lasts from the end 
of World War Two until the split

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in 1995. 
So you're talking about they're 

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about to 40-year period, we're 
anticipating Ation and marketing

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around the race. 
Gradually grows like there's a 

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movie made about it. 
There's you know, becomes it 

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gets mentioned in Apocalypse Now
it's, you know, it's it becomes 

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part of the cultural currency 
kind of like, you know, the 

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Grand Prix of Monte Carlo, if 
you want to look at another auto

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race or their, the America's 
Cup, which was a big thing in 

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the 80s. 
Like these athletic institutions

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that were events singularly 
under themselves now on the 

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national stage. 
A lot of television sports got 

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treated that way. 
There were NBA finals games that

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were not shown live but we're 
instead tape delayed as late as 

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like 1982 which people are. 
You know, imagine imagine an NBA

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Finals game today being delayed 
until 11:00 start because we 

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want to get Dallas, not that not
the team but the the drama into 

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in and its entirety like that 
would never happen today but 

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that was the attitude at the 
time. 

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So it took a while for the Indy 
500 to be broadcast live, it 

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starts to get brown. 
Cast live nationally in 1986 it 

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ends up being I think another 
like seven or eight years before

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they say hey we're going to 
broadcast the race in its 

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entirety locally in the evening 
on WRTV, the ABC station in 

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Indianapolis and so they start 
doing that and that becomes kind

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of part of the thing, then the 
split happens and you know, 

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whereas before you had regularly
crowds 350, 375 400 thousand 

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people because of how popular 
the race. 

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Had become because of how much 
of a singular cultural event. 

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It was, when the split occurs, a
lot of that, goes away, the 

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Mystique around the circuit 
disappears. 

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The, you know, there's drivers 
that have nobody's heard of that

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are racing in the Indy 500 and 
you end up with this weird 

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situation where the Indy 500 
still blacked out locally and it

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is no longer that important of a
cultural item and it takes 

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literally 20 years for it to 
build back up to a point where 

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it really regains some level of 
the problem. 

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That it had before the split. 
Now, there were still crowds 

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coming in there, you know. 
There were still Grand stands, 

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getting gradually more and more 
filled. 

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They reconfigure, what goes on 
in the infield? 

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They add the, you know, they 
reconfigure the snake pit as in 

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his old form, where you were 
likely to get stabbed by a pool 

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cue. 
You know, it's now it's an EDM 

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Festival. 
I mean, there's all these things

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that get changed the pandemic 
happens and they show the race 

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live because there's nobody 
there, they have two and then 

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the next Race after that or the 
two races after that, they 

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stream on peacock. 
Because peacock somehow has 

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never heard of geofencing where 
they can you know, take certain 

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zip codes and say you can't 
access this So now, they finally

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figure out the geofencing, and 
now they're putting the blackout

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back in Scott. 
I know why? 

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I think this is a bad idea. 
I want you to elucidate from 

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your perspective. 
Why putting the blackout back in

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is a bad idea. 
I'll also throw in, I think in 

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2016, they also showed the race 
live, that was the hundred 

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haunting correct. 
And it's because that was sold 

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out. 
And so to IMS, his credit, 

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they've always said if we sell 
the place out, you know, we will

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do the, it's funny that like, 
that's the bear. 

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I'll get to your question a sec.
That's the barrier to, which has

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to be done and as you and I love
to go back and watch old races. 

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It's talked about in this case, 
like, as I'm watching all these 

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old race on watching like the 79
race and like I've been in the 

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70s this time. 
It's it's almost talked about 

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this weird Mystique like God to 
300,000. 

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We don't know the number of 
people and it's like this isn't 

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hard. 
Like you sell it. 

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Like I'm not talking to even 
today, but it's just like, why 

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the IMs is made this this weird 
Mystique of like, Even Kirk 

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cabin with the Indy star at the 
time. 

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Like he had an article in the 
2001 where he, like literally 

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walked around every 
grandstanding counted. 

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And then I think I AMS got 
pissed that he released it, but 

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it was like there's no other 
venue worth like assembly Halls 

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like seventeen thousand five 
hundred and seventy-four, 

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whatever. 
Like I don't know why, it's just

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it's weird going back and 
hearing them talk about it. 

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Like we don't know how many 
people are here, it's like well 

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you do by like a. 
So anyway somebody call is 

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17,000 222. 
But that's a great, it's a great

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example. 
And this was always part of the 

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way. 
I would look a sconce at when I 

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would hear that. 
Well, that we gotta block the 

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race out because the attendance 
is always just kind of been a 

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general idea. 
Even though there's clearly 

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people taking tickets at the 
gate. 

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You know, how many tickets were 
sold, but it's always been like 

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this vague number. 
They never come out and say, we 

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have this many people, as you 
said, it's always been an 

225
00:11:59,000 --> 00:12:02,400
estimate and that what that that
makes it looks sketchy a little 

226
00:12:02,400 --> 00:12:05,200
bit. 
You know, it says this IMS is A 

227
00:12:05,200 --> 00:12:06,800
frat party where it's like, I 
don't know man. 

228
00:12:06,800 --> 00:12:08,900
We saw for the doors and the 
grantor agency. 

229
00:12:08,900 --> 00:12:11,900
I'm like you know, it's weird. 
I guess there's some people here

230
00:12:12,000 --> 00:12:15,200
we'll figure it out, right? 
It's but when everything on the 

231
00:12:15,200 --> 00:12:18,700
TV is tied to the sellout like 
it's weird that like they're not

232
00:12:18,700 --> 00:12:21,300
telling the number anyway, it's 
bizarre. 

233
00:12:21,300 --> 00:12:24,100
Because I don't know if you've 
heard Gala, I don't want to 

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00:12:24,108 --> 00:12:26,600
break news here. 
On this podcast streaming is 

235
00:12:26,600 --> 00:12:29,100
kind of a big deal. 
No, there's, there's big 

236
00:12:29,100 --> 00:12:31,100
companies out there that are 
doing things. 

237
00:12:31,100 --> 00:12:34,800
You Disney is in the streaming 
from what I've heard, like this 

238
00:12:34,800 --> 00:12:37,400
is The last three years, 
everyone's been trying to do is 

239
00:12:37,400 --> 00:12:39,700
trying to get subject trying to 
get subscribers. 

240
00:12:39,800 --> 00:12:42,200
Now it's, you know, we're going 
to see some consolidation that 

241
00:12:42,200 --> 00:12:43,800
business. 
I was listening to. 

242
00:12:43,800 --> 00:12:47,000
I listen Trackside is a podcast 
with Kurt cabin. 

243
00:12:47,000 --> 00:12:49,800
Kevin Lee, which I'm assuming 
Roger Penske is also not listen 

244
00:12:49,800 --> 00:12:53,600
to they were discussing this 
about a week ago and you know, 

245
00:12:53,600 --> 00:12:57,800
they said that you know, about 
the last year when the race was 

246
00:12:57,800 --> 00:13:03,100
on peacock, they saw a like a 
600% increase in the number of 

247
00:13:03,700 --> 00:13:06,900
use active users. 
Jean peacock that day, which is 

248
00:13:07,200 --> 00:13:09,400
that's good. 
You know, it's like what's Wild 

249
00:13:09,400 --> 00:13:12,600
was like every other Media 
company is trying to get this to

250
00:13:12,600 --> 00:13:15,400
happen and in a weird way. 
Like you said they kind of 

251
00:13:15,400 --> 00:13:17,300
backed into this, what it's 
like, all right, you can still 

252
00:13:17,300 --> 00:13:20,900
blackout the TV race, which is 
also stupid. 

253
00:13:20,900 --> 00:13:24,500
But it's like now you're driving
people to go to Peacock, which 

254
00:13:24,500 --> 00:13:28,800
is kind of what, like Netflix 
Disney Paramount, like, all 

255
00:13:28,800 --> 00:13:31,100
these other large media 
companies are trying to find 

256
00:13:31,100 --> 00:13:32,800
this. 
And again, it's not like, you 

257
00:13:32,800 --> 00:13:36,100
know, this is a huge number but 
like This is a way to get more 

258
00:13:36,100 --> 00:13:39,100
people there and I also thought 
The dichotomy was interesting 

259
00:13:39,100 --> 00:13:42,600
that I took my son last week to 
the Grand Prix and we can talk 

260
00:13:42,600 --> 00:13:45,200
about the other problem. 
IndyCar has like, that was an 

261
00:13:45,200 --> 00:13:48,400
absolute snooze Fest and it goes
to how in a weird way were in 

262
00:13:48,408 --> 00:13:51,000
the exact same spot we were 
before the split for a lot of 

263
00:13:51,000 --> 00:13:53,700
the same reasons. 
But, you know, going on the 

264
00:13:53,700 --> 00:13:55,700
radio, they're talking about how
this is a great event. 

265
00:13:55,700 --> 00:13:58,500
The Grand Prix is because people
can bring their kids that 

266
00:13:58,500 --> 00:14:00,800
wouldn't normally bring to the 
500, which I'm in the I'm in the

267
00:14:00,800 --> 00:14:02,700
boat. 
My son James is 10. 

268
00:14:02,800 --> 00:14:04,900
He absolutely loves IndyCar 
racing. 

269
00:14:05,000 --> 00:14:07,800
He likes the history and like 
reading the books and seeing the

270
00:14:07,800 --> 00:14:10,400
the memorizing, the names, and 
the ears and stuff. 

271
00:14:10,700 --> 00:14:13,900
I take him to the Grand Prix 
because if you haven't been to 

272
00:14:13,900 --> 00:14:18,300
the 500, like that's a 9 10 hour
day and I've joke, it's not like

273
00:14:18,300 --> 00:14:21,400
if he wants to leave, there are 
times where it's like, if the 

274
00:14:21,400 --> 00:14:24,100
race is over, it's like we're 
not getting home for three 

275
00:14:24,100 --> 00:14:27,700
hours, whether you have to poop 
or do like, there's just there 

276
00:14:27,800 --> 00:14:31,400
like so, but it's like, he's 
like, why can't I watch the race

277
00:14:31,400 --> 00:14:33,100
on TV, like I watched on 
peacock. 

278
00:14:33,100 --> 00:14:36,600
I'm like no, and no, and no. 
And The Grand Prix is a great 

279
00:14:36,600 --> 00:14:39,700
thing to get kids, excited for 
the race and then there's no way

280
00:14:39,700 --> 00:14:41,900
to then have them watch the 
race. 

281
00:14:42,600 --> 00:14:47,300
Anyway, it's stupid on so many 
levels, but it's just odd that, 

282
00:14:47,400 --> 00:14:50,200
you know, every other company is
trying to get people on their 

283
00:14:50,200 --> 00:14:53,200
app and this is a great way to 
get people using the app in the 

284
00:14:53,200 --> 00:14:56,000
market, that's going to have the
largest TV number. 

285
00:14:57,000 --> 00:15:00,700
It's stupid all across the 
board, all for what I've heard 

286
00:15:00,700 --> 00:15:05,500
is like 11,000 unsold seats 
which I don't get me like At 

287
00:15:05,500 --> 00:15:08,100
$125 a ticket. 
You're talking over a million 

288
00:15:08,100 --> 00:15:11,800
dollars so it is real money. 
But I mean you look at like 

289
00:15:11,800 --> 00:15:16,500
Netflix is burning hundreds of 
millions of dollars a quarter to

290
00:15:16,500 --> 00:15:20,500
just get an extra 200 
subscribers like, Disney paid a 

291
00:15:20,508 --> 00:15:23,000
trillion dollars for Cricket in 
India so they can get 

292
00:15:23,000 --> 00:15:25,300
subscribers. 
Like the idea of giving up a 

293
00:15:25,308 --> 00:15:28,900
million dollars in ticket 
revenue for subscribers, is what

294
00:15:28,900 --> 00:15:30,500
I think most companies would do 
today. 

295
00:15:31,300 --> 00:15:35,600
Well, that's to me the heart of 
the issue and And maybe, there's

296
00:15:35,600 --> 00:15:40,100
even a more fundamental issue. 
I mean, James is lucky, I just 

297
00:15:40,100 --> 00:15:41,900
in general. 
Okay, agree. 

298
00:15:42,200 --> 00:15:46,000
But but he's lucky to have you 
as a dad because you are 

299
00:15:46,200 --> 00:15:51,200
actively trying to get him 
interested in IndyCar and making

300
00:15:51,200 --> 00:15:57,400
a bad day, maybe it does no car.
No, no, this goes back to my IU,

301
00:15:57,400 --> 00:16:00,200
football thing, actually. 
It's, this is the same boat. 

302
00:16:00,700 --> 00:16:04,400
But, but no, I mean, the fact 
that you've taken him to a more 

303
00:16:04,400 --> 00:16:06,800
CPS Might hear this and be like,
we gotta pull this, get away, 

304
00:16:06,800 --> 00:16:11,500
the fact that you've taken him 
to, to erase the fact that you 

305
00:16:11,500 --> 00:16:13,800
watch races with him at home. 
The fact that you essentially 

306
00:16:13,800 --> 00:16:20,300
are trying to culture him in 
IndyCar, specifically is great. 

307
00:16:20,300 --> 00:16:24,300
I think, because as someone 
whose dad did that with him at a

308
00:16:24,308 --> 00:16:28,400
time when the race was not on TV
it and look we didn't go to the 

309
00:16:28,400 --> 00:16:31,200
race now, my dad would we would 
listen to the race on the radio 

310
00:16:31,200 --> 00:16:34,500
and you know in the 80s that 
made sense because there were a 

311
00:16:34,500 --> 00:16:36,400
lot of things. 
Is that weren't on television. 

312
00:16:36,400 --> 00:16:39,800
People forget there were like 
three stations. 

313
00:16:40,200 --> 00:16:42,300
It'll eat for a large portion of
the 80s. 

314
00:16:42,300 --> 00:16:45,500
Really all the way up to about 
1993 where you would regularly 

315
00:16:45,500 --> 00:16:47,300
see sports for, I guess in 
Indiana. 

316
00:16:47,300 --> 00:16:49,800
Because we were lucky because we
had T TV for and that would have

317
00:16:49,800 --> 00:16:51,900
IU basketball and Purdue 
basketball. 

318
00:16:52,300 --> 00:16:57,500
But if it wasn't on ABC, CBS or 
NBC either, in prime time, when 

319
00:16:57,500 --> 00:17:01,200
it was too late for kids to 
watch ordering a, an 8 Hour, 

320
00:17:01,200 --> 00:17:05,200
span on the weekends, you 
probably had to listen to It on 

321
00:17:05,200 --> 00:17:07,500
the radio so it made sense back 
then. 

322
00:17:08,300 --> 00:17:14,700
So now Flash Forward 40 years 
thereabouts and I would ask 

323
00:17:15,000 --> 00:17:19,500
IndyCar and the eye and IMS in 
particular like okay you've got 

324
00:17:19,500 --> 00:17:21,900
people coming to the race, 
that's great. 

325
00:17:22,500 --> 00:17:24,099
You've got this thing in the 
infield. 

326
00:17:24,099 --> 00:17:26,599
The snake pit that you've talked
yourself into, that's how we're 

327
00:17:26,599 --> 00:17:30,000
going to get young people 
excited about the Indy 500 yet. 

328
00:17:30,000 --> 00:17:34,200
If you've been in the snake pit,
during and our seats for the 500

329
00:17:34,200 --> 00:17:37,700
or literally, Cross turn three 
from where it's located. 

330
00:17:38,100 --> 00:17:41,300
Those people have no clue that 
there's a race going on around 

331
00:17:41,300 --> 00:17:42,900
them. 
None, there's no queues. 

332
00:17:42,900 --> 00:17:46,600
There's no, I mean you can't see
the TV screens, you are focused 

333
00:17:46,600 --> 00:17:50,000
on whatever is going on on stage
and probably may be focused on 

334
00:17:50,000 --> 00:17:53,600
not passing out from the Heat or
whatever other substances are 

335
00:17:53,600 --> 00:17:57,200
out there at the time and that's
not a great way to build a youth

336
00:17:57,200 --> 00:18:00,100
demographic. 
So you've had over the course of

337
00:18:00,100 --> 00:18:04,000
the last 35 years. 
Let's say it's go back to 1988 

338
00:18:04,300 --> 00:18:08,300
you've had Add all of the 
drivers that everybody knew 

339
00:18:08,300 --> 00:18:12,000
Exodus from the sport. 
You had like seven or eight 

340
00:18:12,000 --> 00:18:15,100
years in the wilderness where 
most people like, we're actively

341
00:18:15,100 --> 00:18:19,500
making fun of your event weren't
watching your, your circuit, in 

342
00:18:19,500 --> 00:18:22,600
any great numbers. 
You've gotten the event back to 

343
00:18:22,608 --> 00:18:25,000
the point where it's something 
that people want to come. 

344
00:18:25,000 --> 00:18:30,000
See, but you've got a lot of 
people who have been acclimated 

345
00:18:30,000 --> 00:18:31,700
through it to through 
generations. 

346
00:18:31,800 --> 00:18:35,100
How many new fans are you 
actually generating you're Not 

347
00:18:35,100 --> 00:18:39,900
putting for the series, the most
popular event of the season on 

348
00:18:40,000 --> 00:18:45,000
television in the market where 
it is the most popular in the 

349
00:18:45,000 --> 00:18:48,000
country. 
So you go through all the 

350
00:18:48,000 --> 00:18:49,900
different markets that are 
watching IndyCar. 

351
00:18:49,900 --> 00:18:51,600
Now, you know, and I was looking
at the ratings from, like the 

352
00:18:51,600 --> 00:18:55,400
first weekend this year, what 
was the the highest rate of 

353
00:18:55,408 --> 00:18:58,700
there was? 
All three series had events that

354
00:18:58,700 --> 00:19:00,300
weekend that weekend in 
February? 

355
00:19:00,700 --> 00:19:03,500
What was the series that had the
highest rating by far? 

356
00:19:05,600 --> 00:19:07,700
NASCAR still NASCAR. 
Absolutely. 

357
00:19:07,900 --> 00:19:10,900
They had they had three point. 
Nine million people. 

358
00:19:11,000 --> 00:19:14,600
Watch the the Nascar Cup Race at
the Las Vegas Motor. 

359
00:19:14,600 --> 00:19:22,100
Speedway F1 was s F1 was s F1 a 
10:00 a.m. start for the Bahrain

360
00:19:22,100 --> 00:19:25,900
Grand. 
Prix had 1.3 million viewers. 

361
00:19:25,900 --> 00:19:29,300
What's third, IndyCar, 1.18 
million, with the st. 

362
00:19:29,300 --> 00:19:32,400
Petersburg race. 
And you know, that's to me, 

363
00:19:32,800 --> 00:19:34,100
that's a concern. 
Earn. 

364
00:19:34,500 --> 00:19:37,300
Because if you're looking at 
that, it's like, gosh, we need 

365
00:19:37,300 --> 00:19:41,100
to continue to build this number
because that is the currency as 

366
00:19:41,100 --> 00:19:43,600
you were making. 
The point earlier, the currency 

367
00:19:43,600 --> 00:19:46,700
is not gate, receipt, gay, 
receipts nice. 

368
00:19:46,900 --> 00:19:50,000
But you look at college 
football, you look at college 

369
00:19:50,000 --> 00:19:53,300
basketball. 
You look at the NFL, where is 

370
00:19:53,300 --> 00:19:55,900
all the growth is the growth in 
the numbers of the people that 

371
00:19:55,900 --> 00:19:59,500
are walking through and buying 
tickets know the numbers on 

372
00:19:59,500 --> 00:20:03,200
television are what's driving? 
Not just knowledge of the sport 

373
00:20:03,200 --> 00:20:07,400
but The sport and most 
importantly interest by 

374
00:20:07,400 --> 00:20:11,200
advertisers in the sport because
ultimately, they're looking for 

375
00:20:11,200 --> 00:20:15,100
concrete numbers that they can 
get advertisements in front of 

376
00:20:15,100 --> 00:20:20,900
those people on a regular basis.
So you're both forsaking that 

377
00:20:20,900 --> 00:20:25,200
for as you said apparently, like
11,000 unsold grandstand tickets

378
00:20:25,200 --> 00:20:29,000
but you're also forsaking the 
development of fans who don't 

379
00:20:29,000 --> 00:20:33,700
have a dad, like Scott or don't 
have a family member. 

380
00:20:33,800 --> 00:20:37,200
Or a grandfather, or an uncle, 
or whoever who is saying, you 

381
00:20:37,200 --> 00:20:40,800
need to come to the race. 
You know, and you've got people 

382
00:20:40,800 --> 00:20:44,000
arguing right now, they were 
arguing with me on social media 

383
00:20:44,000 --> 00:20:46,500
like, well, they can just listen
to the radio and it's like it's 

384
00:20:46,500 --> 00:20:49,700
2023. 
What, what, like, what eight 

385
00:20:49,700 --> 00:20:52,100
there was a. 
I just saw an article about how 

386
00:20:52,100 --> 00:20:54,000
there's a whole bunch of car 
manufacturers. 

387
00:20:54,000 --> 00:20:56,300
Then this next line of cars that
they're putting out, which I'm a

388
00:20:56,308 --> 00:20:58,600
big names, like, you know, the a
lot of the European 

389
00:20:58,600 --> 00:21:01,100
manufacturers Volkswagen what 
not, there's not going to have 

390
00:21:01,100 --> 00:21:05,600
am on the dial at all. 
It's He just gone no more am 

391
00:21:05,600 --> 00:21:11,200
well, what person under the age 
of 35 thinks I'm gonna go turn 

392
00:21:11,200 --> 00:21:15,100
the radio on and listen to a 
sporting event unless it's also 

393
00:21:15,100 --> 00:21:18,400
on television. 
I mean it's best and you can say

394
00:21:18,400 --> 00:21:21,700
baseball or you could say you 
know, NFL those things are on 

395
00:21:21,700 --> 00:21:24,700
every week. 
This is a once a year event and 

396
00:21:24,700 --> 00:21:26,600
you're going to tell people 
sorry you got to listen to it on

397
00:21:26,600 --> 00:21:28,200
the radio. 
That's the only way that you're 

398
00:21:28,200 --> 00:21:31,700
going to get media access, 12, 
other things that I want to go 

399
00:21:31,900 --> 00:21:34,400
large scale on the series to 
with other Concerns. 

400
00:21:34,400 --> 00:21:38,000
But you know, the thing too is 
like the whole idea with these 

401
00:21:38,000 --> 00:21:40,700
blackouts in the NFL, did it for
years and he gets to drive 

402
00:21:40,700 --> 00:21:44,700
people to the event which makes 
sense in an era where there's 

403
00:21:44,700 --> 00:21:46,800
not, you know, VPN and stream 
and that's the thing. 

404
00:21:46,800 --> 00:21:49,200
If somebody wants to watch it, 
you can still VPN and then get 

405
00:21:49,200 --> 00:21:51,000
around the geofence. 
Like, there's always ways around

406
00:21:51,000 --> 00:21:54,000
this stuff, but but why make 
people do that? 

407
00:21:54,000 --> 00:21:59,000
Do not know. 
But the difference is like, 

408
00:21:59,100 --> 00:22:01,900
let's just say next year, they 
lift the blackout, like I'm 

409
00:22:01,900 --> 00:22:04,500
still taking James like, that's 
what doesn't Any sense here is 

410
00:22:04,500 --> 00:22:08,700
like, for this specific event, 
it is about the event. 

411
00:22:08,700 --> 00:22:12,100
Like, this is one of those few 
things where I personally think 

412
00:22:12,100 --> 00:22:14,600
NFL games are probably better on
TV. 

413
00:22:14,600 --> 00:22:17,200
Like, you know, having gone to a
lot of IU football games or kind

414
00:22:17,200 --> 00:22:19,400
of better on TV because you can 
partially flip around. 

415
00:22:19,400 --> 00:22:22,900
But like the Indy 500, if you 
haven't gone, you should go and 

416
00:22:22,900 --> 00:22:25,700
everybody who goes says that 
because it's an event, and like,

417
00:22:25,700 --> 00:22:28,100
that's the thing, if they lifted
the blackout, you're still 

418
00:22:28,100 --> 00:22:30,200
going. 
I'm still going like, you know, 

419
00:22:30,200 --> 00:22:33,300
200 300 thousand, people get, we
don't know the number, they're 

420
00:22:33,300 --> 00:22:35,800
all. 
Still going because they go for 

421
00:22:35,800 --> 00:22:37,900
the event. 
I mean they decimated the sport 

422
00:22:37,900 --> 00:22:41,600
and you go back to the split 
like it's what mind-boggling the

423
00:22:41,600 --> 00:22:44,700
series had one race in a 
calendar year, like it had the 

424
00:22:44,700 --> 00:22:47,800
500 and then it didn't race 
again till the next February. 

425
00:22:48,100 --> 00:22:51,100
As you mentioned, the crowds 
were down but they weren't down.

426
00:22:51,100 --> 00:22:55,100
Like astronomically like it was 
still relatively full. 

427
00:22:55,500 --> 00:22:59,000
So like the idea that this is 
driving people, there just isn't

428
00:22:59,000 --> 00:23:01,900
true because the majority of 
people that are there and I've 

429
00:23:01,900 --> 00:23:06,200
gone for 30 plus years, Years. 
They are race fans and their 

430
00:23:06,200 --> 00:23:08,900
fans of being at the track on 
race day. 

431
00:23:08,900 --> 00:23:12,200
Like they wouldn't care if it 
was broadcast on 30 channels and

432
00:23:12,400 --> 00:23:15,700
the last thing I'll say with the
the broadcast that's also very 

433
00:23:15,700 --> 00:23:21,300
frustrating is you take another 
event that is also kind of like 

434
00:23:21,300 --> 00:23:23,300
a one-off for. 
I think most of the country in 

435
00:23:23,300 --> 00:23:27,300
the Kentucky Derby and you look 
at the way that that and it's it

436
00:23:27,300 --> 00:23:29,500
has been promoted on TV. 
I mean, the Derby's at like 

437
00:23:29,500 --> 00:23:33,600
6:00, I turned on NBC at like 
10:00 a.m. and it's like dirt. 

438
00:23:33,800 --> 00:23:37,200
We live for the next 12 hours, I
mean, they do nothing, but 

439
00:23:37,200 --> 00:23:41,000
promote that for the entire day 
understand this is partially the

440
00:23:41,000 --> 00:23:44,600
TV and partially the event. 
But it's like, it does feel like

441
00:23:44,600 --> 00:23:47,000
living in Indy. 
All the stations are doing kind 

442
00:23:47,000 --> 00:23:48,600
of pre-race stuff and then it 
just shuts off. 

443
00:23:48,600 --> 00:23:51,700
It is like in commercial time. 
Hey, let's look at Starbucks 

444
00:23:51,700 --> 00:23:56,200
sharks and it's like they've 
lost. 

445
00:23:56,200 --> 00:24:03,700
That is kind of like the cool 
race. 

446
00:24:03,800 --> 00:24:07,100
Event in Spring, I mean, that's 
as you're right, it's kind of a 

447
00:24:07,100 --> 00:24:11,800
separate argument and and part 
of it is, I mean the Derby. 

448
00:24:11,800 --> 00:24:13,800
It's funny. 
People think the Derby is really

449
00:24:13,800 --> 00:24:19,200
fancy yet the the Derby infield 
been there is maybe worse than 

450
00:24:19,200 --> 00:24:22,400
the 500 infield. 
I mean and that's saying a lot I

451
00:24:22,400 --> 00:24:26,000
do think it's funny though and 
kind of sad in that. 

452
00:24:26,500 --> 00:24:31,700
Okay, you know, what is on 
television in Columbus Ohio 

453
00:24:31,900 --> 00:24:37,100
every week of the Fall. 
I have state of Ohio State 

454
00:24:37,100 --> 00:24:38,800
football, both the home games, 
okay? 

455
00:24:38,900 --> 00:24:42,700
And the road games and somehow 
they 6080, they have 102,000 

456
00:24:42,700 --> 00:24:46,300
seat Stadium, Michigan home 
games approximately. 

457
00:24:46,400 --> 00:24:48,700
Michigan, home games are on 
television. 

458
00:24:48,900 --> 00:24:52,400
In the Detroit marketplace where
Ann Arbor is located name that 

459
00:24:52,400 --> 00:24:55,400
Penn State. 
I mean there is there's ample 

460
00:24:55,400 --> 00:24:59,400
evidence that if if the 
in-person experience is 

461
00:24:59,400 --> 00:25:03,100
interesting to people that they 
will go and I agree with you the

462
00:25:03,100 --> 00:25:06,500
idea that this is one of the 
best in person. 100%. 

463
00:25:06,500 --> 00:25:10,700
I, you know, I've sat in Row 3, 
with my wife's family for four 

464
00:25:10,700 --> 00:25:13,000
years. 
Now, the people surrounding me 

465
00:25:13,000 --> 00:25:16,000
are not casuals who were like, 
well, gosh, I really was going 

466
00:25:16,000 --> 00:25:19,500
to watch the game on the race on
television, but but it wasn't. 

467
00:25:19,500 --> 00:25:22,900
So I bought tickets here. 
No, these are in many cases 

468
00:25:22,900 --> 00:25:24,500
tickets that have been in the 
old fencing. 

469
00:25:24,500 --> 00:25:27,000
I'm here, these are tickets to 
the minute families for 

470
00:25:27,000 --> 00:25:30,400
Generations now. 
And, you know, are you could, 

471
00:25:30,400 --> 00:25:33,000
you potentially lose a little 
bit of the infield crowd 

472
00:25:33,000 --> 00:25:36,000
potentially, but most of those 
people are there To tailgate 

473
00:25:36,000 --> 00:25:39,400
they're there to drink and they 
kind of have a vague 

474
00:25:39,500 --> 00:25:42,600
understanding of what's going. 
I remember very clearly. 

475
00:25:42,600 --> 00:25:48,200
I spent the 2011 race in the 
infield and you know remember 

476
00:25:48,200 --> 00:25:53,000
when Hildebrand crashed I had no
clue what was going on, none? 

477
00:25:53,000 --> 00:25:54,900
What's like? 
I knew that he had gone by 

478
00:25:54,900 --> 00:25:56,600
because I saw him go by and turn
three. 

479
00:25:56,600 --> 00:25:59,600
And I'm like, okay, I guess he's
winning and then I kept waiting 

480
00:25:59,600 --> 00:26:01,600
for the screens to pop up, 
nothing's there. 

481
00:26:01,600 --> 00:26:04,100
That's the experience in the 
infield, it's not. 

482
00:26:04,400 --> 00:26:07,000
I mean, you're there for Reasons
others specifically than 

483
00:26:07,000 --> 00:26:09,900
watching the race and I guess 
that's what irritates me the 

484
00:26:09,900 --> 00:26:12,400
most about this. 
And this comes from a place of 

485
00:26:12,400 --> 00:26:13,600
love. 
It really does. 

486
00:26:13,600 --> 00:26:18,400
Like you and me. 
We'd like the race to be more 

487
00:26:18,400 --> 00:26:20,300
popular. 
We'd like IndyCar and the 

488
00:26:20,308 --> 00:26:23,200
drivers to be more popular. 
We like the series to be more 

489
00:26:23,200 --> 00:26:25,800
popular. 
You have to acknowledge that 

490
00:26:26,000 --> 00:26:30,800
Indiana is the Wellspring of 
interest in IndyCar. 

491
00:26:30,800 --> 00:26:35,500
And the speedway this is this is
this is home base, the idea That

492
00:26:35,500 --> 00:26:38,600
you just cut home base off from 
being able to watch the most 

493
00:26:38,600 --> 00:26:42,900
interesting and popular race 
because you're worried about 

494
00:26:42,900 --> 00:26:48,100
gate, receipts in 2023, when 
across all of sport gate, 

495
00:26:48,100 --> 00:26:50,100
receipts are less important than
cultivating. 

496
00:26:50,100 --> 00:26:53,500
The Next Generation. 
I would submit to everybody on 

497
00:26:53,500 --> 00:26:58,400
the same network that Indy car 
is on the Premier League, which 

498
00:26:58,400 --> 00:27:02,700
was a nonentity. 
I'm not entity 20 years ago in 

499
00:27:02,700 --> 00:27:05,500
America. 
Like you, you, you had to Go 

500
00:27:05,500 --> 00:27:09,700
into the dark recesses of like 
one bar that was open at 7 a.m. 

501
00:27:09,700 --> 00:27:14,400
on Saturdays to see people 
watching Arsenal or watching 

502
00:27:14,400 --> 00:27:18,300
Manchester United play and you 
maybe once in a blue moon, you'd

503
00:27:18,300 --> 00:27:22,500
see a game on ESPN, and he and 
NBC went and got the Premier 

504
00:27:22,500 --> 00:27:24,600
League rights and put that on 
television. 

505
00:27:24,600 --> 00:27:26,800
Every Saturday and Sunday 
morning. 

506
00:27:26,800 --> 00:27:30,500
We had more Premier League games
available here than they had in 

507
00:27:30,500 --> 00:27:34,700
England to watch and guess what 
popularity of the Premier League

508
00:27:34,700 --> 00:27:38,800
has Is shot through the roof. 
And this is for people who never

509
00:27:38,800 --> 00:27:40,400
get to go to games. 
There is no it. 

510
00:27:40,400 --> 00:27:42,200
There's no in-person attendance 
there. 

511
00:27:42,200 --> 00:27:45,400
If there was, I don't think that
you'd suddenly have this huge 

512
00:27:45,400 --> 00:27:48,500
fall off of Interest. 
This is how you grow Sports in 

513
00:27:48,508 --> 00:27:52,200
the 21st century. 
And it is just my biggest hope 

514
00:27:52,200 --> 00:27:56,000
with Penske taking over both the
track, and the circuit was that 

515
00:27:56,300 --> 00:28:00,100
we have someone in place, who 
understood that, that's what 

516
00:28:00,100 --> 00:28:02,200
matters growing. 
The sport and putting it in 

517
00:28:02,208 --> 00:28:06,500
front of people like F1 has done
over the last Under 8 years is 

518
00:28:06,500 --> 00:28:10,300
far more important than counting
pennies walking through the 

519
00:28:10,300 --> 00:28:13,500
great, the gates, you know, and 
in a larger sense that's where 

520
00:28:13,500 --> 00:28:16,400
I'm again, this comes from a 
place of place of love, I'm 

521
00:28:16,400 --> 00:28:20,800
worried for Indy car because 
they're in a really tough spot 

522
00:28:20,800 --> 00:28:23,900
because if you want to watch, 
you know, exciting open-wheel 

523
00:28:23,900 --> 00:28:25,400
racing, you're probably going to
water. 

524
00:28:25,400 --> 00:28:28,400
Sorry exciting oval racing. 
You're probably going to watch 

525
00:28:28,400 --> 00:28:29,900
Nascar. 
There's just there's way more 

526
00:28:29,900 --> 00:28:31,400
oval racing. 
And for the most part it's 

527
00:28:31,400 --> 00:28:34,900
better oval racing if you want 
to watch kind of bad street and 

528
00:28:34,900 --> 00:28:36,600
Road. 
Or series you're going to watch 

529
00:28:36,600 --> 00:28:39,800
F1 because they you that series.
Really the series on Netflix, 

530
00:28:39,800 --> 00:28:43,200
got a lot of people into it you 
and I are kind of like I'm still

531
00:28:43,200 --> 00:28:46,500
in the IndyCar but there's times
like I don't I don't know who 

532
00:28:46,500 --> 00:28:50,500
this is for like I'm not sure 
who's into this and what what's 

533
00:28:50,800 --> 00:28:52,800
I was thinking more about this? 
Knowing we're going to talk 

534
00:28:52,800 --> 00:28:57,000
about this, like the premier 
event is the 500 and part of 

535
00:28:57,000 --> 00:29:00,500
that Golden Age, I'll take a 
minute here to see how it's like

536
00:29:00,500 --> 00:29:06,900
from 85 to 90, 83 to 86, 295 you
Had a lot of good personalities.

537
00:29:06,900 --> 00:29:09,900
We also a lot of great races, 
you know, a lot of good finishes

538
00:29:09,900 --> 00:29:12,900
and guys who but most 
importantly guys who wanted to 

539
00:29:12,900 --> 00:29:15,200
be there. 
I mean like Alastair jr. 

540
00:29:15,200 --> 00:29:19,500
Wanted to win a Indy 500. 
You Emerson fittipaldi came over

541
00:29:19,500 --> 00:29:21,700
from Europe but he can, but he 
really wanted to do this. 

542
00:29:21,700 --> 00:29:25,100
Like first year he's there he's 
into it and then you have the 

543
00:29:25,100 --> 00:29:28,500
split which that's a different 
pod to but they do that to get 

544
00:29:28,500 --> 00:29:32,500
more ovals and more American 
drivers but you know that you're

545
00:29:32,500 --> 00:29:33,900
there they kind of look into 
this. 

546
00:29:33,900 --> 00:29:36,300
Like they get a couple of guys 
Who are you know Vamp Tony 

547
00:29:36,300 --> 00:29:38,400
Stewart they piss that away but 
then they have Elio, 

548
00:29:38,400 --> 00:29:40,500
Castroneves, Tony kanaan, come 
in early. 

549
00:29:40,600 --> 00:29:42,100
They're not America but they're 
super energetic. 

550
00:29:42,100 --> 00:29:45,400
They want to be here to have 
this nice run of guys who like 

551
00:29:45,400 --> 00:29:48,400
again you kind of built it back,
you had a lot of ovals now 

552
00:29:48,400 --> 00:29:49,900
they're in the spot. 
Like I said, I'm not sure who 

553
00:29:49,900 --> 00:29:53,200
they're for but they boxed 
themselves in this corner where 

554
00:29:53,700 --> 00:29:58,300
their key event is the Indy 500.
They've shaved all the days off 

555
00:29:58,300 --> 00:30:00,500
in practice, I'm a guy who 
listens I'm watching practice 

556
00:30:00,500 --> 00:30:02,200
right now. 
I love to watch it. 

557
00:30:02,200 --> 00:30:05,100
It's three days like they should
almost mine. 

558
00:30:05,200 --> 00:30:07,200
Is get rid of the Grand Prix, 
just open up another month of 

559
00:30:07,200 --> 00:30:10,600
practice, but the other trouble 
is outside of like Ed Carpenter 

560
00:30:10,800 --> 00:30:14,700
and, you know, Conor Daly, I 
don't know who really loves to 

561
00:30:14,700 --> 00:30:18,300
ride the 500, like a lot of 
Dario Franchitti was like I hate

562
00:30:18,300 --> 00:30:20,400
it until I won it. 
Then I kind of got it, you know,

563
00:30:20,400 --> 00:30:23,500
in a lot of these guys kind of 
have that feeling willpower was 

564
00:30:23,500 --> 00:30:24,900
a similar case. 
Yeah. 

565
00:30:25,000 --> 00:30:27,700
Well you're feeding that with 
guys like you Alex below and 

566
00:30:27,700 --> 00:30:31,700
like that you so it's like well 
and I think fans feel that 

567
00:30:31,700 --> 00:30:34,400
because it's like most of these 
guys are just like, well I can't

568
00:30:34,400 --> 00:30:36,300
get an f 1. 
And I'm not going to do NASCAR. 

569
00:30:36,300 --> 00:30:40,900
And so I guess if I have to go 
200 miles an hour around ND to 

570
00:30:40,900 --> 00:30:42,900
get a to get a ride, the rest of
the year, I'll do it. 

571
00:30:42,900 --> 00:30:45,000
But I'll be really pissed. 
Well, this and you and I have 

572
00:30:45,000 --> 00:30:48,500
talked about this and it is a 
tough spot because ultimately 

573
00:30:49,100 --> 00:30:51,800
the development of Open Wheel 
racing in the United States. 

574
00:30:51,800 --> 00:30:54,300
If you follow it through all its
twists and turns from really 

575
00:30:54,300 --> 00:30:59,700
post WWII up until really the 
split, it was it was a 

576
00:30:59,700 --> 00:31:05,000
laboratory that was a Proving 
Ground, not just for drivers but

577
00:31:05,200 --> 00:31:08,600
So for cars and four engines, 
and you know this if you go back

578
00:31:08,600 --> 00:31:11,300
and watch old races or if you 
were around then you know that 

579
00:31:11,300 --> 00:31:14,600
like it was always like, oh wow,
someone did a 200-mile lap. 

580
00:31:14,600 --> 00:31:17,900
Then it was, someone did four 
laps at 200 miles, then it was 

581
00:31:18,100 --> 00:31:21,100
someone won the race with, you 
know, a top speed of an average 

582
00:31:21,100 --> 00:31:22,700
speed of 180, or something like 
that. 

583
00:31:22,700 --> 00:31:27,000
It was always this itinerary 
session and I will always wonder

584
00:31:27,200 --> 00:31:30,900
on a real cul-de-sac aside. 
I will always wonder, like, what

585
00:31:30,900 --> 00:31:33,800
would the endpoint of been? 
Because the cars have gotten too

586
00:31:33,800 --> 00:31:35,000
fast. 
By the time. 

587
00:31:35,100 --> 00:31:38,800
At the split happened and and we
had to have some ratcheting back

588
00:31:38,800 --> 00:31:40,700
in. 
I mean, you had who was it? 

589
00:31:40,700 --> 00:31:43,400
That was it AA real? 
Ian, dyke doing like 240 miles 

590
00:31:43,400 --> 00:31:45,100
an hour. 
Like it was like, it was like 

591
00:31:45,100 --> 00:31:49,400
some really like dangerous stuff
at that level but that's just 

592
00:31:49,400 --> 00:31:51,800
the point where the race the 500
over, like, 10 minutes. 

593
00:31:51,800 --> 00:31:54,000
But but it's but it's kind of 
beside the point because the 

594
00:31:54,000 --> 00:31:57,400
larger point to me is Open Wheel
racing. 

595
00:31:57,400 --> 00:32:01,600
What made it popular was this 
weird amalgamation of all these 

596
00:32:01,600 --> 00:32:06,700
different types of tracks oval 
racing as The best determinant 

597
00:32:06,700 --> 00:32:10,200
of how fast a car and driver 
could go in tandem with each 

598
00:32:10,200 --> 00:32:14,900
other rather than relying on the
you know the ability of a car to

599
00:32:14,900 --> 00:32:18,500
corner or the ability of a team 
to put the best mechanical 

600
00:32:18,500 --> 00:32:22,000
package under a driver, which is
essentially kind of what F1 is I

601
00:32:22,008 --> 00:32:24,500
mean and you see like Lewis 
Hamilton's on the wrong side of 

602
00:32:24,500 --> 00:32:26,200
that. 
Right now, the guy might retire 

603
00:32:26,600 --> 00:32:30,800
potentially so in the car does 
have a tough spot where the Indy

604
00:32:30,800 --> 00:32:34,200
500 looks legitimately dangerous
and feels legitimately 

605
00:32:34,200 --> 00:32:37,000
dangerous. 
If the fastest you've ever gone 

606
00:32:37,000 --> 00:32:40,000
is 175 miles an hour, down a 
straight away somewhere. 

607
00:32:40,400 --> 00:32:46,600
And now that said it is 
essentially still the reason 

608
00:32:46,600 --> 00:32:49,400
it's the greatest spectacle in 
racing is that it puts the 

609
00:32:49,500 --> 00:32:52,500
highest level of demand for the 
longest amount of time on Car 

610
00:32:52,500 --> 00:32:56,300
and Driver simultaneously. 
And there is value in that and 

611
00:32:56,300 --> 00:33:00,600
you do see guys from Europe or 
from Australia and New Zealand, 

612
00:33:01,800 --> 00:33:05,000
you know, from you know, from 
sports, car backgrounds. 

613
00:33:05,200 --> 00:33:09,100
Once they get it in their blood,
it becomes a really hard thing 

614
00:33:09,100 --> 00:33:12,300
to give up and it's been, it is 
fun watching a lot of those 

615
00:33:12,300 --> 00:33:14,800
drivers go through it. 
But what it means is if the 

616
00:33:14,800 --> 00:33:17,900
drivers themselves are 
acclimating themselves to the 

617
00:33:17,900 --> 00:33:22,600
idea of doing it, the series has
to do a better job of marketing,

618
00:33:22,600 --> 00:33:26,300
it themselves, and what it means
and I appreciate. 

619
00:33:26,300 --> 00:33:28,600
And I want to make clear on 
this, I appreciate IndyCar, 

620
00:33:28,800 --> 00:33:32,300
making some efforts, whether 
it's this hundred days, 2nd 

621
00:33:32,300 --> 00:33:35,000
series or whether it's, you 
know, try the social. 

622
00:33:35,100 --> 00:33:36,500
Teams been much better this 
year. 

623
00:33:36,500 --> 00:33:39,000
I think, than in previous years 
like, they've made some 

624
00:33:39,000 --> 00:33:41,600
incremental changes that are 
helping with the marketing. 

625
00:33:41,600 --> 00:33:44,700
But when when as I mentioned, 
when the Premier League which 

626
00:33:44,700 --> 00:33:47,500
did not exist in the United 
States and any meaningful form, 

627
00:33:47,600 --> 00:33:51,900
20 years ago is pulling down a 
higher, average, per game 

628
00:33:52,200 --> 00:33:55,000
ratings. 
Number then the average IndyCar 

629
00:33:55,000 --> 00:33:58,300
race which has been around in 
some form for essentially, 70 

630
00:33:58,300 --> 00:34:00,200
years. 
That's a real problem. 

631
00:34:00,200 --> 00:34:04,400
And that's something that when 
you know, you're basically I 

632
00:34:04,408 --> 00:34:05,900
don't know. 
Why you would make the 

633
00:34:05,900 --> 00:34:08,400
determination that in the place 
where you're likely to gain the 

634
00:34:08,408 --> 00:34:10,500
most fans. 
But because it's around all the 

635
00:34:10,500 --> 00:34:13,400
time, the Indianapolis 
Marketplace, specifically 

636
00:34:13,400 --> 00:34:16,699
Central Indiana, when you're 
willing to forsake that for an 

637
00:34:16,699 --> 00:34:20,000
extra million dollars, in your 
pocket, that isn't a guarantee 

638
00:34:20,000 --> 00:34:21,300
that you'll get that million 
dollars. 

639
00:34:21,300 --> 00:34:25,300
The next year, that is 
incredibly short-sighted and 

640
00:34:25,300 --> 00:34:28,900
that to me is it's a real shame 
because it's a huge missed 

641
00:34:28,900 --> 00:34:31,699
opportunity. 
I completely agree. 

642
00:34:31,800 --> 00:34:33,600
Yeah. 
And you know, they're doing that

643
00:34:33,600 --> 00:34:36,300
hundred days, it's also weird. 
They're doing on the CW, not on 

644
00:34:36,300 --> 00:34:42,199
Peacock, Throne streaming 
Network and it's, yeah, it's 

645
00:34:42,199 --> 00:34:43,900
very odd. 
I don't know. 

646
00:34:43,900 --> 00:34:50,000
I mean, I constantly find myself
with IndyCar, wanting the best 

647
00:34:50,000 --> 00:34:52,500
for the series and for the 
drivers and wanting them to get 

648
00:34:52,500 --> 00:34:57,800
more more popular, be more 
present in the culture and it's 

649
00:34:57,800 --> 00:35:01,500
just, it always seems like they 
Alt to what they're comfortable 

650
00:35:01,500 --> 00:35:06,800
with which is we don't want to 
be the ones that killed a golden

651
00:35:06,800 --> 00:35:11,300
egg laying goose and the golden 
egg laying Goose keeps giving 

652
00:35:11,300 --> 00:35:15,200
us, you know, whatever the gate 
is that we get on a, you know, 

653
00:35:15,800 --> 00:35:19,800
an IndyCar race at home. 
But what we end up with as a 

654
00:35:19,800 --> 00:35:24,500
result is down the road 
diminishing returns in terms of 

655
00:35:24,500 --> 00:35:28,200
who's interested in the circuit 
to begin with and at some point 

656
00:35:28,700 --> 00:35:32,800
you Have permanently banish 
yourself to, you know, 

657
00:35:32,800 --> 00:35:35,500
diminishing returns where you 
either have to put the race on 

658
00:35:35,500 --> 00:35:39,100
TV, at some point later or 
you're relying on trying to 

659
00:35:39,100 --> 00:35:41,600
develop interest in places where
that interest just doesn't 

660
00:35:41,600 --> 00:35:43,500
exist. 
And I don't know if that's a 

661
00:35:43,500 --> 00:35:46,500
sound long-term strategy. 
We've seen it. 

662
00:35:46,500 --> 00:35:49,500
I mean, you know, there's been 
good races and Texas on the 

663
00:35:49,500 --> 00:35:51,600
herbal like in that, you know, 
people tried to get him back on 

664
00:35:51,600 --> 00:35:53,600
Pocono and the races were an 
awesome. 

665
00:35:53,600 --> 00:35:56,200
But it's like nobody shows up 
like this is where and I don't 

666
00:35:56,200 --> 00:35:59,300
know what the answer is for Indy
car, but people are clamoring or

667
00:35:59,900 --> 00:36:02,400
Always feels like people are 
pushing we want more ovals on 

668
00:36:02,400 --> 00:36:04,600
the schedule, and then an oval 
will pop up and say, hey, we got

669
00:36:04,600 --> 00:36:06,700
Phoenix on there and then 
they're there for three years. 

670
00:36:07,000 --> 00:36:08,500
Nobody shows up, and they have 
to leave. 

671
00:36:08,500 --> 00:36:12,300
And I understand why, because, 
like no one's there, and there's

672
00:36:12,300 --> 00:36:14,200
a sanctioning fee, and then it's
like that's why they end up 

673
00:36:14,200 --> 00:36:16,900
defaulting to these, you know, 
Road and Street courses. 

674
00:36:16,900 --> 00:36:19,900
But especially Street courses, 
like in, you know, St, Pete and 

675
00:36:19,900 --> 00:36:22,000
Fort Lauderdale which are kind 
of bad races. 

676
00:36:22,000 --> 00:36:23,700
But it's like you can get 
100,000 people. 

677
00:36:23,700 --> 00:36:26,000
They're just people kind of 
looking at cars and having a 

678
00:36:26,008 --> 00:36:28,300
cocktail. 
And the last thing I'll say on 

679
00:36:28,300 --> 00:36:34,000
this because we had to wrap up 
This is not a plea or a 

680
00:36:34,500 --> 00:36:36,600
statement coming. 
From two guys who are like, 

681
00:36:36,600 --> 00:36:39,100
well, you know, we just want to 
watch the race on television, 

682
00:36:39,100 --> 00:36:40,300
like both of us, go into the 
right. 

683
00:36:40,300 --> 00:36:44,200
Both of us are going to the race
regardless like we're not, we're

684
00:36:44,200 --> 00:36:47,000
not like, well, you know, we're 
just going to not pay attention 

685
00:36:47,000 --> 00:36:49,700
to the series. 
I just, I want it so that I'm 

686
00:36:49,700 --> 00:36:51,800
going to go to the race. 
I'll see, you know, I'll watch 

687
00:36:51,800 --> 00:36:53,100
the race in person. 
I'll do that. 

688
00:36:53,100 --> 00:36:55,800
Probably the rest of my life. 
You will too. 

689
00:36:56,600 --> 00:36:59,700
There's people that will never 
be exposed to it in central. 

690
00:36:59,900 --> 00:37:04,000
Indiana because they aren't 
given the opportunity to watch 

691
00:37:04,000 --> 00:37:06,500
it and they're not interested in
watching a race where they've 

692
00:37:06,500 --> 00:37:09,100
already got the outcome. 
They already know who won by 

693
00:37:09,100 --> 00:37:14,100
8:00 when it's on, you know, 
Channel 6 or Channel 13, I guess

694
00:37:14,100 --> 00:37:15,600
it is. 
Now like that's that's not a 

695
00:37:15,607 --> 00:37:19,300
reasonable thing to ask of 
somebody again in 2023. 

696
00:37:19,900 --> 00:37:22,400
Like would you say to somebody 
where you can't watch that 

697
00:37:22,400 --> 00:37:25,800
football game at home? 
But you can watch a tape delay. 

698
00:37:25,800 --> 00:37:28,300
Version of it eight hours later 
even though you already know who

699
00:37:28,300 --> 00:37:31,300
won and who scored. 
And the thing that I'll say to 

700
00:37:31,300 --> 00:37:33,700
that you're missing here is like
not you, but just like they're 

701
00:37:33,700 --> 00:37:35,700
missing is a part of what makes 
the race. 

702
00:37:35,700 --> 00:37:38,100
Great. 
At least for me is I love that 

703
00:37:38,100 --> 00:37:42,000
our Before the Race. 
Like the pageantry is unreal in 

704
00:37:42,000 --> 00:37:43,500
person. 
Like just, you know, I'm getting

705
00:37:43,500 --> 00:37:45,800
Goosebumps thinking about like 
when they, when you have, you 

706
00:37:45,800 --> 00:37:47,900
know, again we don't know the 
number three hundred thousand 

707
00:37:47,900 --> 00:37:50,400
people talking milling, and then
they come out and they play Taps

708
00:37:50,400 --> 00:37:53,600
and the place just gets silent. 
Like I get goosebumps every 

709
00:37:53,600 --> 00:37:54,900
year. 
Amazing. 

710
00:37:54,900 --> 00:37:57,300
Like last year they used to the 
balloon release back home again 

711
00:37:57,300 --> 00:37:59,200
in Indiana. 
They now had the Firebirds 

712
00:37:59,200 --> 00:38:01,900
coming did like a. 
It's like there's so many pieces

713
00:38:01,900 --> 00:38:04,800
set that are awesome. 
And I have a few friends in my 

714
00:38:04,800 --> 00:38:06,700
neighborhood of just are not 
from here and don't want, no, 

715
00:38:06,700 --> 00:38:07,900
they just pick out who won the 
race. 

716
00:38:08,200 --> 00:38:10,300
It's like, if it was on they 
might have it on. 

717
00:38:10,300 --> 00:38:11,600
They might see that because it's
cool. 

718
00:38:11,600 --> 00:38:13,400
Kind of like I with the Derby, 
right? 

719
00:38:13,400 --> 00:38:14,700
Not, you know, I would watch it 
back. 

720
00:38:14,700 --> 00:38:15,800
That looks kind of cool to come 
out. 

721
00:38:15,800 --> 00:38:18,000
Blow the horn is like, I want to
go do that. 

722
00:38:18,000 --> 00:38:20,600
Like same thing with like 
Clemson football, like I see him

723
00:38:20,600 --> 00:38:23,500
run down, Howard's, rock it. 
Like I would like to go see that

724
00:38:23,500 --> 00:38:27,500
sometime this, because I've seen
it on TV, but no, but you're 

725
00:38:27,500 --> 00:38:29,300
perfectly, right? 
Like for an IndyCar race. 

726
00:38:29,300 --> 00:38:31,800
If you're not a race fan, you're
not going to make well, I'm 

727
00:38:31,800 --> 00:38:34,400
gonna sit down and watch a for 
our race, very know the results 

728
00:38:34,400 --> 00:38:37,100
of like I barely do that. 
And I'm a huge fan of. 

729
00:38:37,100 --> 00:38:39,500
I go to the race that no one 
seemed like I want to see if you

730
00:38:39,500 --> 00:38:41,800
know I want to see how Marcus 
Ericsson a guy who I'm not sure 

731
00:38:41,800 --> 00:38:43,400
if he talks like he's Ivan 
Drago. 

732
00:38:43,400 --> 00:38:46,800
Like I want to see how he won a 
race that no, it's, they're 

733
00:38:46,800 --> 00:38:50,300
missing that even just put the 
pageantry on to know because 

734
00:38:50,500 --> 00:38:53,000
anyway it's a bummer. 
I wish them. 

735
00:38:53,000 --> 00:38:56,500
Well, Um, I wish them a lot of 
luck too. 

736
00:38:56,700 --> 00:38:58,800
I just, yeah, I just, I don't 
know. 

737
00:38:58,800 --> 00:39:02,800
I, this is one of those where 
there this is a simple solution 

738
00:39:03,200 --> 00:39:07,900
and in 2023 that you're still 
making the decision that the 

739
00:39:07,900 --> 00:39:11,600
television audience is an 
adjunct to the in-person 

740
00:39:11,600 --> 00:39:12,400
audience. 
Yeah. 

741
00:39:12,400 --> 00:39:14,100
Just don't deal. 
Fence the app. 

742
00:39:14,100 --> 00:39:15,000
Like, it's right. 
Yeah. 

743
00:39:15,000 --> 00:39:17,500
You don't have to put it on 
broadcast, television, but stop 

744
00:39:17,500 --> 00:39:21,800
making it hard for people to 
find your stuff because as you 

745
00:39:21,800 --> 00:39:27,000
said that can turn them into To 
being attendees far more than 

746
00:39:27,300 --> 00:39:31,400
rumors that they haven't seen 
would make them go to the race. 

747
00:39:31,500 --> 00:39:34,700
That's, that's essentially the 
end-all be-all of itself. 

748
00:39:34,700 --> 00:39:37,400
Anyway, we'll probably gonna 
win. 

749
00:39:37,600 --> 00:39:38,600
Who do? 
I don't know. 

750
00:39:38,600 --> 00:39:42,500
I need to see qualifying first, 
so we'll it is what like side 

751
00:39:42,500 --> 00:39:45,300
note this year. 
It is wild that these issues are

752
00:39:45,300 --> 00:39:47,100
still happening penske's the 
helmets. 

753
00:39:47,100 --> 00:39:50,600
Like he the place looks great. 
He's power coated all. 

754
00:39:50,600 --> 00:39:51,500
Yeah. 
Fences. 

755
00:39:51,500 --> 00:39:54,900
But it's like, but there isn't 
like the series seal We'll still

756
00:39:54,900 --> 00:39:57,800
seems to be on an even footing 
and his team Team Penske is 

757
00:39:57,800 --> 00:40:01,700
like, fallen off the radar at 
the 5 I get it is like I wonder 

758
00:40:01,700 --> 00:40:04,200
what's going on there because it
does feel like Rogers lost his 

759
00:40:04,200 --> 00:40:07,400
hand on the steering wheel. 
Well it kind of had to but look 

760
00:40:07,400 --> 00:40:09,400
I mean the there's up and down 
Cycles. 

761
00:40:09,400 --> 00:40:13,000
I mean you know 10 12 years ago 
Penske had kind of fallen off a 

762
00:40:13,000 --> 00:40:17,500
bit and it was it was either 
Andretti organ a c and and then 

763
00:40:17,500 --> 00:40:19,600
you know there was kind of a 
Resurgence, I mean these things 

764
00:40:19,600 --> 00:40:22,900
come and go in waves But how 
would, you know? 

765
00:40:22,900 --> 00:40:26,500
Because you watch the race here 
locally, anyway. 

766
00:40:26,500 --> 00:40:29,700
So that's that's going to wrap 
it up for us. 

767
00:40:30,000 --> 00:40:33,400
Well, I might do another Indy 
500 podcast. 

768
00:40:33,400 --> 00:40:36,800
Some point here 8,500 recap for 
Roger Penske forever Penske. 

769
00:40:36,800 --> 00:40:39,500
Absolutely any way for Scott. 
I'm Galen thanks for joining us 

770
00:40:39,500 --> 00:40:41,700
here in Crimson cast. 
Thanks to our sponsors at home 

771
00:40:41,700 --> 00:40:43,600
field apparel. 
We'll be back, we'll catch you 

772
00:40:43,600 --> 00:40:46,100
folks on the flip side. 
So everybody