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You're listening to the back 
home network presented by home 

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field apparel. 
Welcome back to Crimson Castillo

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and caviar joining you once 
again. 

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You know, big stuffs happening. 
When we're doing like five 

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podcasts in one day, this is 
normally something reserved for 

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IU. 
Men's basketball coaching 

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searches, but this is about as 
big, it's certainly got a lot of

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facets to it. 
And we got a lot of people to 

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talk about to try to get a 
better idea of what to expect of

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what's going on up to this point
and what we should expect or 

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maybe think about expecting over
the course of the next days 

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weeks months. 
What have you? 

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Of course, I'm talking about 
USC. 

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And UCLA joining the Big Ten 
which went from not on anybody's

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legitimate radar to actually 
having happened within about a 

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five hour span yesterday, and 
we've got Zak Osterman Insider 

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for IU athletic stuff for the 
Indy star joining us on the 

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show. 
Zach, how you doing? 

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That is supposed to come up and 
visit for like, four days 

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starting yesterday and he 
actually postponed until like 

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Two to three days ago, postponed
until Sunday. 

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And then when everything 
happened yesterday was like, 

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thank God. 
Yeah, I mean, this is the 

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summer, is the offseason, right?
It's like the one time when 

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things are supposed to be a 
little bit calm since things 

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really ramp up in August and 
September for you, but yeah, 

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definitely some fascinating 
changes going on in college 

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sports. 
Let's start from the beginning. 

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So you heard the rumors first 
start to pop up yesterday. 

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What was your initial reaction 
when you saw the start to 

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reverberate around social media?
Yeah, I mean it's funny because 

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in this is just me complaining 
but I'll do that. 

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Like two three months ago near 
the end of the season. 

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My boss Macklin desks and we 
should just have some sort of 

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like state of in il story you 
know after one year and I 

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started reporting that and then 
I kept reporting it and I kept 

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reporting it and 15,000 words of
know. 

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Later, it's become five stories 
and I was finishing the second 

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of those five yesterday thinking
that this was going to kind of 

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dominate my week before I take 
some time off for the holiday 

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next week and then somebody 
texted me, I guess, probably run

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noon. 
It was like, do you think this 

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is real? 
And I was like, doing what's 

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real and then, you know, and I 
made this joke on Twitter but I 

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wasn't really joking in, in less
time than Than a long baseball 

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game. 
We went from nothing to, you 

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know, USC and UCLA are in the 
Big Ten. 

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And I don't think it's been said
a lot. 

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At least, I haven't seen it said
a lot, I think Kevin Warren 

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deserves, tremendous credit for 
this. 

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I do believe in everyone says 
that these things are School 

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driven because nobody wants to 
get sued, but I do believe based

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on people. 
I've talked to you based on 

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everything, I've read everything
I've heard that this was really 

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instigated by USC and UCLA that 
The best way to describe it is 

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that the Big Ten wasn't actively
looking to expand, but ever 

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since last summer, Kevin Warren 
has just sort of had like the 

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Big Ten in like expansion mode. 
So if an opportunity ever 

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presented itself, the path from 
point, A to point, B would be 

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about as linear as possible. 
You wouldn't need to go through 

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weeks of politicking and 
wrangling and whatever else you 

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would just be able to just be 
like plugging into the machine 

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and we just go, we do it. 
It'll happen fast just to be. 

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Ready. 
If something like this presented

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itself, and when it did, you 
know, I mean that this is 

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literally the first conference 
expansion, that touched the 

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three, big TV markets, in this 
country. 

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And yet, nothing leaked, until 
it was basically done. 

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That's why I wasn't it. 
I mean, like, you know, he got 

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one anemone back. 
Not that you wouldn't, you 

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wouldn't expect a unanimous 
vote, but remember where the Big

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Ten was and fall of 2020, you 
know, fighting over the football

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season and Hades going rogue and
coaches going rogue. 

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No big tent, your Kevin Warren. 
Got a lot of that back 

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yesterday. 
Like you got a lot of the sort 

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of the Harmony and the idea of 
the Big Ten as the grown-ups in 

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the room back yesterday and and 
in doing. 

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So he also basically ripped the 
heart and lungs at the back 12. 

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So it's been you know, of all 
the things in terms of just like

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System, Shock of all the big 
sort of seismic changes. 

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We've seen in college athletics 
in the last 24. 

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Months, Texas and Oklahoma, and 
IL, the elimination of 

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Divisions, all the discussion of
playoff expansion. 

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This one is probably the biggest
System Shock. 

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If nothing else. 
Well, yeah, because it's got 

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both future implications but 
it's also got a lot of past 

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implications. 
I mean, if you study the history

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of College athletics, it's 
almost always been the Big 10 

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and the pack 10/12 versus the 
rest of college football, in 

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terms of who's got control of 
the steering wheel and to The 

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Big Ten kind of wait for the 
right moment and then as you 

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described it, rip the heart and 
lungs out of the Pac-12. 

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Been basically business partners
with them for 120 years. 

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At this point is really, it's 
not shocking because this is 

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what happens in college sports 
these days. 

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But it is a bit of a shock to 
the system to watch that 

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transpire. 
You know, you mentioned the 

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school driven thing and 
obviously we're not going to 

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hear the actual truth on that. 
It may be that USC and UCLA were

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the ones that that made the 
calls. 

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Initially and really kind of 
tried to move things along, but 

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the Big Ten, you know, had to 
have done some due diligence 

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ahead of time on this. 
I mean, we only heard about this

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for about four hours before the 
decision was done. 

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That's not how things are done 
in college sports. 

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This was clearly something that 
the groundwork has been laid on 

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for like weeks or months in 
advance. 

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Well, and the theory of this has
been other for a very long time,

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particularly with you see, USC. 
But like, you know, UCLA is, is 

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a pretty strong brand in itself.
I think it's probably the 

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second, No, everybody gets 
excited about organ and Nike and

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all that. 
But like, UCLA ultimately is 

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probably the second strongest 
brand in the packed. 

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Well, certainly, if you're 
pairing it to USC, bringing the 

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two historical Rivals out of 
that that conference and 

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shutting off the capital of the 
West Coast to the, what the the 

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only West Coast Power, five 
conference in Los Angeles. 

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Like USC is almost certainly 
more popular and UCLA May well 

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be more popular in San Francisco
than Stanford the you know than 

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cows. 
Oh Again, it didn't all just 

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happen in one day but I think 
where Kevin Warren probably 

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deserves. 
A lot of credit is, I do 

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genuinely think like Last Summer
the Big Ten was standing. 

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Pat obviously, there was the 
alliance and now that's become a

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permanent punchline but I think 
the alliance served its purpose 

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at the time which releasing the 
victim's perspective, was to 

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block the SEC from railroading, 
everybody else into a college 

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football. 
Playoff scenario that no one 

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else was sure worked for them. 
I suspect Kevin Warren woke up 

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this morning a lot more. 
Medically aligned with the SEC 

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as it pertains to the college 
football. 

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Playoff then maybe he did a week
ago but it was more about I 

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think having the conference 
ready for that process if the 

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opportunity arose, if the 
opportunity If the opportunity 

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presented itself, not basically 
saying. 

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Okay, now we start from square 
one but having like, you know, 

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having all the pieces in place 
to say, oh we have this, we have

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these schools that are 
interested. 

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Well, here's the information. 
We need. 

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Here's who we need to present it
to and here's the process. 

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This needs to go through and 
here's how we can streamline it.

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So that everybody gets what they
need through that process with a

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minimum of fuss and a maximum 
efficiency and I think that's 

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where he deserves and his office
deserves a lot of credit because

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You know, it again, like, when 
Texas and Oklahoma left, it 

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didn't happen this quickly. 
But it did happen a lot more 

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quickly than, like, the whole 
Nebraska Colorado, Utah, like 

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the the summer of 2010, which is
just like a long soap opera. 

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But when that happened, no one 
was surprised that the Big 12 

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wasn't going to last. 
I mean, what was the joke about 

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the Big 12, that it was like a 
conference built on oil, futures

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or something like that. 
And it was and it was all these 

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schools that had never trusted 
each other to begin with. 

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Like it was all these schools 
that had been No. 

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Cheating and lying and 
double-dealing on each other for

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50 years that were something 
like well and we need to 

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conference so we're just going 
to kind of figure this out. 

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But as you said like I mean 
listen in the formative years of

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college football in this country
like the Big Ten in the Pac-12 

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with Notre, Dame kind of you 
know attached on the like that 

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was the thing. 
The SEC was not the thing. 

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It was he was Notre Dame, you as
see it was the Rose Bowl. 

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It was USC, Stanford. 
It was Michigan, Ohio State like

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that. 
The Those were the national, 

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what's the word of the national 
sort of products, right next, 

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that meant the most and moved 
the most. 

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It's essentially, it's 
essentially what the NCAA built 

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itself on was you know big 
brands in the Midwest and then 

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you've obviously got you know 
the LA and San Francisco markets

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and with the Rose Bowl is kind 
of the big exclamation point. 

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At the end of every year. 
Obviously college football was 

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very different back then, but 
those were the population 

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centers and the Financial 
Centers it's really only Last 

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what, 40 years that we've seen 
the ascendancy of the SEC as a 

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national entity and it's just 
interesting to watch these 

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political connections, kind of 
disintegrate as the New Order 

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comes in yes. 
And again, you know, I mean, it 

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will be the convenient punchline
forever but you know, the whole 

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we haven't signed anything. 
It's a handshake agreement among

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gentlemen. 
We're not going to pose. 

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Ouch. 
We're not we're not. 

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We are we are hand in glove. 
We are the alliance and we do 

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not need to contractually CNN. 
Like listen again like it's 

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ruthless but like more some 
credit for that too. 

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Like he got he got the other two
people that he needed in the 

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room to look him in the eye and 
believe that he wasn't going to 

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be like, oh, that was fun. 
It's yeah, it was good while it 

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lasted but it, I mean, it is 
tearing down the old way and 

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I'll listen There's a lot of 
like this is going to ruin 

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college football. 
I get that it met. 

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The forward pass was also 
supposed to ruin college 

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football. 
You know, the the introduction 

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of signing limits in recruiting 
classes so that Bear Bryant 

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couldn't just get the 50, most 
talented kids in the South and 

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screw everybody else in the SEC 
so much. 

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So that Bobby Dodd just took 
Georgia Tech independent to 

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thumb his nose at them or things
of that. 

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College football, hit hit no 
longer being allowed to sign 

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like a 75 member freshman class 
was no longer write 60 of them 

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were enrolled and worked at the 
steel foundries like it, you 

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know, it like all these things 
were supposed to ruin college, 

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football, college, football is 
doing fine. 

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And I suspect college football 
will find its equilibrium here. 

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But I think the other thing 
about yesterday, Again, like so 

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many of these, these forces have
kind of been positioning 

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themselves for a big like a 
really big sort of maneuver to 

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something new, you've got in il,
you've got all these people, 

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discussing the idea of just 
moving football away from the 

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NCAA entirely, putting it under 
the playoff. 

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You've got, I mean just just all
kinds of things going on here. 

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The yesterday felt like the last
Domino to really like, like, 

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when Texas and Oklahoma moved 
and in the Big Ten didn't 

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counter, it was like, okay, you 
know, in these War analogies, 

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forgive me are clumsy, but this 
is best I have ever it. 

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Is every light, I'm sort of like
everybody. 

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Put their guns down for now. 
And in il has prompted, all 

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these discussions of like maybe 
the the current government 

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structure of College athletics. 
Particular usual, college 

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football and big-time money. 
Making College athletics is not 

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really fit for purpose anymore. 
We need to explore something 

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else, but we're talking about it
openly. 

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But like it's, it's it's, it's 
still just kind of. 

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Yeah, you know, it's it's still 
sort of theoretical this Kicks 

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Down the door. 
Yeah, this, you know, this this 

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is the this removes the last 
obstacle like the dam is down 

226
00:12:58,400 --> 00:13:00,000
now. 
The water is over it. 

227
00:13:00,000 --> 00:13:03,700
And what comes next? 
We can debate but I think this 

228
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is when you can finally just 
sort of say, like we're off. 

229
00:13:06,300 --> 00:13:08,100
Yeah. 
And and let's talk about the 

230
00:13:08,108 --> 00:13:10,400
reason why? 
And it's because you know, the 

231
00:13:10,400 --> 00:13:14,300
the order as it had reformed 
itself after the 2010 expansions

232
00:13:14,300 --> 00:13:18,600
was essentially five power 
conferences and you know 

233
00:13:18,600 --> 00:13:22,300
famously the Pac-12 or the 
pac-10 at the time, almost added

234
00:13:22,300 --> 00:13:25,500
Texas in that round of expansion
that was going to be Larry 

235
00:13:25,500 --> 00:13:30,900
Scott's, big move, and then ESPN
trying to avoid the four super 

236
00:13:30,900 --> 00:13:34,000
conference line up. 
What's that? 

237
00:13:34,700 --> 00:13:37,200
But this essentially, as you 
mentioned, it cuts the heart out

238
00:13:37,200 --> 00:13:40,100
of the Pac-12, the Pac-12 
without the LA schools is 

239
00:13:40,100 --> 00:13:45,000
essentially not a financial 
entity that can command much of 

240
00:13:45,000 --> 00:13:47,300
anything in terms of the 
television market place. 

241
00:13:47,700 --> 00:13:50,500
You know, they are now relegated
to being at the level that the 

242
00:13:50,500 --> 00:13:54,100
current Big 12 is at and that's 
not a very good place to be. 

243
00:13:54,700 --> 00:14:00,200
And it further garnishes, the 
big Ten's television rights 

244
00:14:00,200 --> 00:14:02,100
which still haven't been 
completely signed. 

245
00:14:02,300 --> 00:14:03,800
That's supposed to happen. 
At some point. 

246
00:14:03,800 --> 00:14:07,000
It now makes the the Big 10 that
much more attractive, the SEC 

247
00:14:07,000 --> 00:14:09,100
with Texas and Oklahoma already 
attractive. 

248
00:14:09,300 --> 00:14:13,300
And now the big question is, you
know, the financial gap between 

249
00:14:13,300 --> 00:14:16,600
the Big Ten and the SEC and what
those schools individually will 

250
00:14:16,600 --> 00:14:20,400
be making is now entirely 
separated, like there was still 

251
00:14:20,400 --> 00:14:22,700
a chance, potentially the Pac-12
might be able to figure 

252
00:14:22,700 --> 00:14:25,300
something out and be like, hey, 
we have the LA Market, we have 

253
00:14:25,700 --> 00:14:29,100
Seattle, we have the Bay Area, 
maybe we can get some kind of 

254
00:14:29,100 --> 00:14:31,000
package that works. 
Now that's completely out the 

255
00:14:31,008 --> 00:14:33,900
window and now it ends up being 
a Should have what other 

256
00:14:33,900 --> 00:14:38,500
Domino's can fall because 
anything keeping college 

257
00:14:38,500 --> 00:14:40,100
football. 
From going to essentially a to 

258
00:14:40,100 --> 00:14:42,600
conference super structure is 
basically gone out the window, 

259
00:14:42,600 --> 00:14:47,200
as you said, Right. 
I think I think what's, what is 

260
00:14:47,200 --> 00:14:52,800
next to me. 
And, you know, I know you and I 

261
00:14:52,800 --> 00:14:54,400
were having this discussion 
yesterday, I was trying to 

262
00:14:54,400 --> 00:14:56,100
remember, I was like, who's 
having this discussion with 

263
00:14:56,100 --> 00:14:58,400
yesterday, because I think I had
about 80 discussion yesterday. 

264
00:14:58,400 --> 00:15:01,600
It was you, I know your sort of 
advocating for the idea of 

265
00:15:01,600 --> 00:15:05,700
basically consolidating now like
with the the the line from that 

266
00:15:05,700 --> 00:15:08,500
wonderful Clive Owen movie The 
Inside Man, when there's blood 

267
00:15:08,500 --> 00:15:13,200
on the streets by property, I 
think ultimately wants Texas and

268
00:15:13,200 --> 00:15:15,900
Oklahoma were off the board. 
Were basically three brands that

269
00:15:15,900 --> 00:15:20,300
were left, USC, UCLA and Notre 
Dame, USC and UCLA because of 

270
00:15:20,308 --> 00:15:23,000
their strength and because of 
their location Notre Dame 

271
00:15:23,000 --> 00:15:26,000
because they're Notre Dame. 
If Notre Dame is interested and 

272
00:15:26,800 --> 00:15:31,700
I will not profess to be at all 
the most tapped in person on 

273
00:15:31,700 --> 00:15:33,500
this. 
But I am confident that Notre 

274
00:15:33,500 --> 00:15:36,200
Dame is considering the idea 
seriously? 

275
00:15:36,200 --> 00:15:38,400
Now of, we may need to join a 
conference. 

276
00:15:38,400 --> 00:15:41,200
Like it, it may be time 
basically to use the leverage 

277
00:15:41,200 --> 00:15:44,300
while we have it before. 
We are forced. 

278
00:15:44,400 --> 00:15:48,400
Just to dive in and, you know, 
we don't and we have to accept 

279
00:15:48,400 --> 00:15:52,300
someone else's terms. 
If Notre Dame's interested, 

280
00:15:52,300 --> 00:15:56,000
obviously, obviously you have to
listen for me. 

281
00:15:56,200 --> 00:15:59,000
Other than that. 
I think the Big Ten should stand

282
00:15:59,000 --> 00:16:02,800
path for the moment and I think 
the Big Ten needs to get in a 

283
00:16:02,808 --> 00:16:08,400
room with the SEC and discuss a 
sensible playoff future because 

284
00:16:08,800 --> 00:16:11,000
all of a sudden, the terms 
around that of change, like, 

285
00:16:12,000 --> 00:16:14,100
don't think you need to give 
anybody don't think you need to 

286
00:16:14,100 --> 00:16:16,300
give Efforts, Champions 
automatic qualifiers anymore. 

287
00:16:16,300 --> 00:16:19,900
If you don't want to, you know, 
like that. 

288
00:16:19,900 --> 00:16:22,500
Does that make a lot of sense 
for the SEC or the Big Ten right

289
00:16:22,500 --> 00:16:26,100
now? 
No, not to say you won't, but 

290
00:16:26,100 --> 00:16:30,400
then maybe what you do is you go
to Big 12, you go to the ACC, 

291
00:16:30,700 --> 00:16:32,600
you know, whatever's left of the
Pac-12. 

292
00:16:33,000 --> 00:16:34,800
And you say, if you want that, 
you're gonna have to agree to a 

293
00:16:34,808 --> 00:16:38,700
16-team leak or your or a 12 
2016 gameplay, 04:12 team, 

294
00:16:38,700 --> 00:16:44,300
playoff, you know, you're going 
to have to accept that you just 

295
00:16:44,400 --> 00:16:46,700
Gonna have to live like live 
with that because ultimately we 

296
00:16:46,700 --> 00:16:51,400
hold all the cards now and then 
at that point, once you figure 

297
00:16:51,400 --> 00:16:55,300
out if you're the Big Ten of the
SEC, basically, what the most 

298
00:16:55,300 --> 00:16:58,300
favorable structure would be for
you under the new. 

299
00:16:58,300 --> 00:17:01,500
Playoff, that's when I think you
start having conversations, 

300
00:17:01,500 --> 00:17:06,000
serious conversations about 
Clemson or Florida State, North 

301
00:17:06,000 --> 00:17:08,800
Carolina, or Virginia, or 
Washington, or Oregon, or 

302
00:17:08,800 --> 00:17:12,400
Stanford or whoever. 
I think the thing is, if you're 

303
00:17:12,400 --> 00:17:14,700
the Big Ten, especially Big 10 
right now because the You always

304
00:17:14,700 --> 00:17:17,300
being renegotiated you don't 
need there's nobody else out 

305
00:17:17,300 --> 00:17:19,300
there. 
You need organ. 

306
00:17:19,300 --> 00:17:21,000
Does not change the math for 
you. 

307
00:17:21,000 --> 00:17:22,900
Enough. 
Washington does not the one 

308
00:17:22,900 --> 00:17:25,700
school that does is Notre. 
Dame, even the schools in the 

309
00:17:25,700 --> 00:17:29,600
ACC really kind of don't. 
Like, I saw you talking to the 

310
00:17:29,600 --> 00:17:31,900
blask about this on Twitter. 
Like, okay, yeah, you could go 

311
00:17:31,900 --> 00:17:35,800
get, Georgia Tech, but like, 
Georgia Tech is so irrelevant 

312
00:17:35,800 --> 00:17:36,900
in. 
And I say that, as someone who 

313
00:17:36,900 --> 00:17:39,500
grew up in Georgia Tech fan, 
like, when I was a kid, my 

314
00:17:39,500 --> 00:17:42,200
granddaddy went to Tech my aunts
and uncles went to Tech. 

315
00:17:42,300 --> 00:17:44,200
Like I was a tech fan growing 
up. 

316
00:17:44,400 --> 00:17:46,300
It is so. 
Irrelevant in that town. 

317
00:17:46,300 --> 00:17:49,400
That town is a Georgia town. 
If the Braves town, it's a 

318
00:17:49,400 --> 00:17:53,400
Falcons town, it's a hawks town.
It's a high school sports town. 

319
00:17:53,600 --> 00:17:55,900
It's an everybody else in the 
SEC town. 

320
00:17:55,900 --> 00:17:58,800
It's an atlantian night in town 
and then it is a Georgia Tech 

321
00:17:58,800 --> 00:18:02,000
town like that like that. 
There is, you would, it would be

322
00:18:02,300 --> 00:18:05,600
even cheaper than getting 
Rutgers to open up, New York. 

323
00:18:05,600 --> 00:18:09,100
Like, trust me, it really would,
there's also the complication of

324
00:18:09,100 --> 00:18:12,700
like, apparently it's very hard 
not that, you can't be done. 

325
00:18:12,700 --> 00:18:15,800
But apparently, it would be very
hard to Kate, I think in 

326
00:18:15,800 --> 00:18:17,200
particular, I don't know about 
Notre Dame but I think I'm 

327
00:18:17,200 --> 00:18:20,200
taking the full ACC members from
their grant of rights deal right

328
00:18:20,200 --> 00:18:23,700
now, which runs through 2036. 
So again, if you're the Big Ten,

329
00:18:24,000 --> 00:18:25,800
your whole thing right now is 
we're all about to make a 

330
00:18:25,808 --> 00:18:27,800
hundred million dollars a year 
and meteorites. 

331
00:18:28,200 --> 00:18:30,400
You don't want to look at your 
members and say, but we're going

332
00:18:30,400 --> 00:18:33,400
to need to spend 20 million of 
that every year to get Clemson 

333
00:18:33,400 --> 00:18:36,400
out of the just so we can be in 
the Charlotte market like that, 

334
00:18:36,600 --> 00:18:39,100
that doesn't make a lot of 
sense, nor frankly if I'm the 

335
00:18:39,100 --> 00:18:43,100
Big Ten does trying to go south 
and fight the SEC when you're 

336
00:18:43,100 --> 00:18:46,000
not going to win. 
We're at you just opened up a 

337
00:18:46,000 --> 00:18:48,500
brand new Corridor out west. 
I think that's the avenue to 

338
00:18:48,500 --> 00:18:52,700
explore, but I just think that 
in this moment other than Notre 

339
00:18:52,700 --> 00:18:56,800
Dame there's nobody, that moves 
the needle enough that you if 

340
00:18:56,800 --> 00:19:00,100
you're the Big Ten, can't just 
say, let's take a breath, let's 

341
00:19:00,100 --> 00:19:03,800
figure out because the next, the
next Golden Egg to crack. 

342
00:19:03,800 --> 00:19:08,800
Open, is the playoff and 
figuring out like, where are the

343
00:19:08,800 --> 00:19:10,800
economic levers. 
That's everyone's favorite 

344
00:19:10,800 --> 00:19:11,800
phrase, these days. 
I see it. 

345
00:19:11,800 --> 00:19:14,300
Around Barcelona tweets all the 
time, the economically. 

346
00:19:14,400 --> 00:19:16,800
A where are the economic levers 
in the plan? 

347
00:19:16,800 --> 00:19:18,800
How do you make money off of the
playoff? 

348
00:19:18,800 --> 00:19:22,300
If you expand it, then you take,
you take the answer to that 

349
00:19:22,300 --> 00:19:24,600
question and you overlay it on 
your conference. 

350
00:19:24,600 --> 00:19:28,000
It's okay. 
To 16 make sense, does 18 makes 

351
00:19:28,000 --> 00:19:30,500
sense. 
Just 20 makes sense. 

352
00:19:30,600 --> 00:19:33,000
What makes the most sense at 
that point? 

353
00:19:33,300 --> 00:19:36,600
And then you go from there. 
You know the interesting thing 

354
00:19:36,600 --> 00:19:39,100
is going to be this because I 
understand all that you're 

355
00:19:39,100 --> 00:19:41,500
saying and you're probably going
to be right because I think 

356
00:19:41,500 --> 00:19:44,200
you're thinking is more in line 
with where College presidents. 

357
00:19:44,300 --> 00:19:47,600
Are at right now. 
What's going to be fascinating? 

358
00:19:47,600 --> 00:19:50,800
Let's say the let's say, Notre 
Dame is looking at this and 

359
00:19:50,800 --> 00:19:52,500
they've decided, look, we need 
to jump. 

360
00:19:52,500 --> 00:19:56,200
Now, as you mentioned that does 
move the needle from a financial

361
00:19:56,200 --> 00:19:57,700
perspective. 
What's going to be interesting 

362
00:19:57,700 --> 00:20:00,500
is much as we saw with you as 
see who's looking at 

363
00:20:00,500 --> 00:20:03,500
Northwestern. 
And Vanderbilt and saying, wait 

364
00:20:03,500 --> 00:20:05,500
a minute. 
Northwestern and Vanderbilt are 

365
00:20:05,500 --> 00:20:09,100
making more than double in 
television Revenue, what we're 

366
00:20:09,100 --> 00:20:12,800
making and we're USC. 
I look at these ACC schools. 

367
00:20:12,800 --> 00:20:16,600
Who, as you mentioned, have a 
Grant of rights with the ACC for

368
00:20:16,600 --> 00:20:18,900
television with ESPN, but it's 
only paying them. 

369
00:20:18,900 --> 00:20:21,900
I think something like 17 
million dollars a year through 

370
00:20:21,900 --> 00:20:27,600
2036, if you're a Florida State 
or a Clemson or one of these 

371
00:20:27,600 --> 00:20:29,100
schools. 
That's that's had a lot of 

372
00:20:29,100 --> 00:20:31,800
national success that looks as 
itself as a national brand, it's

373
00:20:31,800 --> 00:20:35,300
going to be a hard pill to 
swallow when Mississippi state 

374
00:20:35,700 --> 00:20:39,700
is, or South Carolina is earning
a hundred million dollars a year

375
00:20:39,700 --> 00:20:44,200
plus from television contracts. 
They have through the SEC with 

376
00:20:44,300 --> 00:20:48,400
When so, I do Wonder at some 
point, those schools are not 

377
00:20:48,400 --> 00:20:51,000
going to be satisfied with just 
sitting there and taking it, 

378
00:20:51,400 --> 00:20:55,100
which might end up with ESPN 
pulling the chain oniy on the 

379
00:20:55,100 --> 00:20:59,100
entire ACC television contract 
to begin with. 

380
00:20:59,500 --> 00:21:03,500
So, you know, as you mentioned, 
if you're the Big Ten doing 

381
00:21:03,500 --> 00:21:07,100
exploratory, stuff in the 
southern markets, where you're 

382
00:21:07,100 --> 00:21:09,200
going to have to pay money, to 
get those schools in, probably 

383
00:21:09,200 --> 00:21:11,300
doesn't make a lot of sense, but
you do have to be ready. 

384
00:21:11,300 --> 00:21:16,600
If and when the ACC or ESPN, 
Pulls the plug on itself with 

385
00:21:16,600 --> 00:21:19,700
that contract and decides that. 
Hey, now is the time we need to 

386
00:21:19,700 --> 00:21:21,600
consolidate. 
There's going to be some brands 

387
00:21:21,600 --> 00:21:23,900
that aren't just going to want 
to March into the SEC and be 

388
00:21:23,900 --> 00:21:26,300
like the 11th or 12th. 
Most important brand there. 

389
00:21:27,400 --> 00:21:29,800
No, I think that's probably 
true. 

390
00:21:30,800 --> 00:21:34,500
You know, again, the question is
just like, what is the near-term

391
00:21:34,500 --> 00:21:35,900
future? 
What is the long-term future? 

392
00:21:35,900 --> 00:21:38,600
I know there are people that 
really believe kind of in this 

393
00:21:38,600 --> 00:21:45,900
idea of of a Super League II, 
don't I'm not sure I'm as ready 

394
00:21:45,900 --> 00:21:51,800
to buy into that as some other 
people but like, could we, is 

395
00:21:51,800 --> 00:21:56,200
there a 20-year plan? 
Where we wind up with a sidecar 

396
00:21:56,200 --> 00:21:59,800
competition, like the Champions 
League, where ultimately, we do 

397
00:21:59,800 --> 00:22:05,500
give something to the the the 
ultra Elite that is sort of 

398
00:22:05,500 --> 00:22:08,500
reserved for them with with at 
least the illusion of the idea 

399
00:22:08,500 --> 00:22:12,100
that like IU football could play
its way into that because you 

400
00:22:12,100 --> 00:22:15,500
can you for I'm sure we have 
several listeners, who don't 

401
00:22:15,500 --> 00:22:18,100
know what the champions league 
is or how it works because you 

402
00:22:18,100 --> 00:22:20,000
give a thumbnail sketch of it 
for everybody. 

403
00:22:20,500 --> 00:22:24,700
Basically it involves all of the
what is it? 

404
00:22:24,700 --> 00:22:28,500
Like 4750, something looks like 
53. 

405
00:22:28,700 --> 00:22:31,200
Yeah, national soccer leagues in
Europe. 

406
00:22:31,200 --> 00:22:33,700
In what's called you a phone, 
which is the union of European 

407
00:22:33,700 --> 00:22:37,300
football. 
Association's participation is 

408
00:22:37,300 --> 00:22:38,800
waiting on the strength of your 
league. 

409
00:22:38,800 --> 00:22:41,000
So England gets more teams than 
Hungary. 

410
00:22:41,100 --> 00:22:43,200
It's teams get more favorable 
position. 

411
00:22:43,300 --> 00:22:47,600
Mission than Hungary you know 
England gets 14, Spain gets four

412
00:22:47,600 --> 00:22:50,300
teams, France gets three teams. 
A Holland gets two teams or you 

413
00:22:50,308 --> 00:22:53,700
know whatever these things 
change based on basically how 

414
00:22:53,700 --> 00:22:56,800
competitive these leagues are 
annually in European 

415
00:22:56,800 --> 00:23:00,200
competition, you qualify for it 
out of your league position. 

416
00:23:00,300 --> 00:23:02,900
And then you play Champions 
League games, you play your 

417
00:23:02,900 --> 00:23:05,900
League season and then again 
sort of sidecar to that 

418
00:23:05,900 --> 00:23:07,800
alongside that you're playing 
Champions League games, get you 

419
00:23:07,808 --> 00:23:10,100
qualified or Europa League games
as well. 

420
00:23:10,100 --> 00:23:13,700
It's that sort of like their 
second level competition and And

421
00:23:15,600 --> 00:23:18,500
basically what it is is just an 
additional like enormous Revenue

422
00:23:18,500 --> 00:23:20,700
stream. 
Like I think using Liverpool is 

423
00:23:20,708 --> 00:23:23,100
the example. 
I think Liverpool's expectation 

424
00:23:23,100 --> 00:23:25,700
for their leak, their Premier 
League finish would be about 150

425
00:23:25,700 --> 00:23:28,800
million pounds this year, 
something like that. 

426
00:23:28,800 --> 00:23:30,800
I think their expectation for 
playing all the way to the 

427
00:23:30,808 --> 00:23:32,600
Champions League. 
Final would be like another 75 

428
00:23:32,600 --> 00:23:36,200
million pounds. 
And in theory any team that 

429
00:23:36,200 --> 00:23:39,600
plays in the first division in 
England can qualify for the 

430
00:23:39,600 --> 00:23:43,200
Champions League in practice 
nearly no team. 

431
00:23:43,300 --> 00:23:47,400
Will it will be a, it will come 
from a live exclusive list of no

432
00:23:47,400 --> 00:23:51,100
more than maybe seven teams you 
know out of the 20 in that 

433
00:23:51,100 --> 00:23:53,100
League. 
Plus the 24 in the league below 

434
00:23:53,100 --> 00:23:55,900
that plus the 24 of the link 
below that plus the 22 in the 

435
00:23:55,900 --> 00:23:58,300
league before that are below 
that. 

436
00:23:58,400 --> 00:24:02,100
So the point is, there is the 
illusion of the idea that IU 

437
00:24:02,100 --> 00:24:05,600
football or Illinois, football, 
or Purdue football, could 

438
00:24:05,600 --> 00:24:08,400
someday be in this. 
This this sort of top-tier 

439
00:24:08,400 --> 00:24:12,600
competition the likelihood is 
that because the resources are 

440
00:24:12,600 --> 00:24:16,000
built the way, Built there will 
always be a ceiling that those 

441
00:24:16,000 --> 00:24:18,700
schools. 
The vast majority of them cannot

442
00:24:18,700 --> 00:24:20,700
break through to get into this 
Elite competition. 

443
00:24:20,900 --> 00:24:23,800
But I do reject kind of this 
idea that we're going to wind up

444
00:24:23,800 --> 00:24:26,100
in a place where basically, all 
the good schools are just going 

445
00:24:26,100 --> 00:24:29,900
to go off and do their own 
thing, and just because number 

446
00:24:29,900 --> 00:24:32,500
one, nobody wanted that, like, 
European soccer tried that last 

447
00:24:32,500 --> 00:24:37,000
year and there was such a, an 
immediate and emotional Revolt 

448
00:24:37,000 --> 00:24:41,600
that it didn't last a week. 
Number two, Television Partners 

449
00:24:41,600 --> 00:24:43,800
one inventory. 
Like at the end of the day there

450
00:24:43,800 --> 00:24:48,500
are like 600,000 living IU, 
alumni who will sit down and 

451
00:24:48,500 --> 00:24:52,500
watch a game, you know, watch 
Indiana play, Michigan State on 

452
00:24:52,508 --> 00:24:55,100
a Saturday under the illusion 
that it may matter even though 

453
00:24:55,100 --> 00:24:58,100
they know ultimately it's not 
going to get them in the playoff

454
00:24:58,100 --> 00:25:00,600
in all likelihood they're still 
going to watch it and they're 

455
00:25:00,600 --> 00:25:03,200
still going to make the 
broadcast Partners more much 

456
00:25:03,200 --> 00:25:05,300
more money than the broadcast 
partners are going to spend 

457
00:25:05,300 --> 00:25:08,500
putting that game on in terms 
of, you know, putting talent in 

458
00:25:08,508 --> 00:25:11,100
the booth somewhere and run. 
The cameras and you know, 

459
00:25:11,100 --> 00:25:14,700
turning on the broadcast signal.
So I just I still think there's 

460
00:25:14,700 --> 00:25:19,500
going to be a need for that 
product but again we stratify it

461
00:25:19,500 --> 00:25:22,600
somehow. 
As time goes on, we can't answer

462
00:25:22,600 --> 00:25:25,400
those questions until we know 
where the Big Ten in the SEC. 

463
00:25:26,100 --> 00:25:28,100
Now, more than ever, as you 
said, I think you said it a 

464
00:25:28,108 --> 00:25:30,700
minute ago, it is really the Big
10, the SEC, and then everyone 

465
00:25:30,700 --> 00:25:33,600
else we can't really answer that
question. 

466
00:25:33,600 --> 00:25:36,300
Till we know where, what the Big
Ten in the SEC thing makes 

467
00:25:36,300 --> 00:25:37,700
sense. 
Is it? 

468
00:25:37,700 --> 00:25:42,100
16 is at 18, is it? 
20, is it to just to Super 

469
00:25:42,100 --> 00:25:43,500
conferences? 
I don't know. 

470
00:25:43,600 --> 00:25:46,900
And then, and then there is 
listen, football drives this 

471
00:25:46,900 --> 00:25:50,300
bus, but basketball is the only 
other billion-dollar sport. 

472
00:25:50,600 --> 00:25:53,500
It's not like basketball is 
still gonna be a factor in this 

473
00:25:53,800 --> 00:25:55,700
because it's not like any of 
these schools are going to be 

474
00:25:55,700 --> 00:25:57,500
like that we'll just leave that 
money on the table. 

475
00:25:57,500 --> 00:26:00,600
We don't want those millions and
millions of dollars. 

476
00:26:01,800 --> 00:26:04,000
So then that that kind of layers
into it as well. 

477
00:26:04,000 --> 00:26:06,700
If you start really shaking up 
the conference's, do you change 

478
00:26:06,700 --> 00:26:08,700
the way your basketball season 
Works in particular your 

479
00:26:08,700 --> 00:26:12,100
postseason? 
But week, I mean, you know, we 

480
00:26:12,100 --> 00:26:14,200
could get into these weeds in 
any number of directions. 

481
00:26:14,200 --> 00:26:16,400
It's a giant swamp or standing 
in the love right now. 

482
00:26:16,400 --> 00:26:19,200
I want to pick up on something 
that you mentioned there a 

483
00:26:19,200 --> 00:26:22,100
little bit it, because it 
corresponds with concerns that 

484
00:26:22,100 --> 00:26:26,800
I've seen people voicing, and 
it's that we're going to get 

485
00:26:26,800 --> 00:26:31,300
three or five, or seven years 
down the road, and the big 

486
00:26:31,300 --> 00:26:33,800
football schools are going to 
kick, everybody else out and 

487
00:26:33,800 --> 00:26:37,100
just form a super league and 
that, you know, for Indiana fans

488
00:26:37,100 --> 00:26:37,600
remain. 
Okay. 

489
00:26:37,600 --> 00:26:41,500
Indiana is no longer involved. 
I don't think that's very likely

490
00:26:41,600 --> 00:26:45,800
for a variety of reasons. 
Not the least of which is you 

491
00:26:46,100 --> 00:26:49,400
just don't see those big teams 
wanting to be in places where 

492
00:26:49,400 --> 00:26:51,800
they could potentially lose more
than one or two games in a 

493
00:26:51,800 --> 00:26:53,400
regular season. 
And if you've got nothing but 

494
00:26:53,400 --> 00:26:56,500
big brands in a league, that's 
essentially what would happen. 

495
00:26:56,500 --> 00:26:58,500
What's your take on? 
All of this, is this something 

496
00:26:58,500 --> 00:27:03,700
Indiana fan should be concerned 
about I think I mean first of 

497
00:27:03,700 --> 00:27:07,300
all in the near-term know like 
in the in the near term this is 

498
00:27:07,300 --> 00:27:08,800
all still going to look pretty 
familiar. 

499
00:27:08,900 --> 00:27:11,600
We're going to expand the 
playoff you know whether Notre 

500
00:27:11,600 --> 00:27:13,700
Dame gets added or not. 
Whether anybody else gets added 

501
00:27:13,700 --> 00:27:14,900
or not. 
We're going to see probably a 

502
00:27:14,900 --> 00:27:16,400
scheduling model. 
I would guess similar to what 

503
00:27:16,400 --> 00:27:18,800
was already coming which is you 
have a couple protected Rivals 

504
00:27:19,100 --> 00:27:21,200
and then you play everybody else
home in a way on a rotating 

505
00:27:21,200 --> 00:27:27,100
basis, in the long term, I think
there are a few things. 

506
00:27:27,800 --> 00:27:32,800
Number one, basketball will 
still matter to, Extend in some 

507
00:27:32,800 --> 00:27:35,400
respects, it may matter even 
more to have schools with strong

508
00:27:35,400 --> 00:27:38,400
basketball Brands while the 
football schools just Hammer 

509
00:27:38,400 --> 00:27:44,000
football and know, like, yes, 
you will feel a little bit like 

510
00:27:44,000 --> 00:27:46,100
a second-class, citizen at 
basketball is your main 

511
00:27:46,100 --> 00:27:49,600
contribution but it is still, 
like I said, it's still a 

512
00:27:49,600 --> 00:27:51,500
billion-dollar sport. 
It's still the only other 

513
00:27:51,500 --> 00:27:53,300
billion-dollar sport in college 
athletics. 

514
00:27:53,300 --> 00:27:55,100
They're not just going to throw 
that away. 

515
00:27:56,000 --> 00:27:58,000
Number ever wear, this was 
number two. 

516
00:27:58,000 --> 00:28:03,700
Number three, Indiana is Still 
still has a lot of just physical

517
00:28:03,700 --> 00:28:06,400
power as a fan base. 
It's a large fan base. 

518
00:28:06,500 --> 00:28:09,700
You're talking hundreds of 
thousands of people that will 

519
00:28:09,700 --> 00:28:13,100
tune in to watch out, you games,
that will travel to IU bowls. 

520
00:28:13,100 --> 00:28:15,700
That will do those. 
You know, you won't get 100,000 

521
00:28:15,700 --> 00:28:17,300
people traveling valuable 
because you're saying what I'm 

522
00:28:17,300 --> 00:28:22,100
saying, and sort of concurrent 
to that and don't see a world 

523
00:28:22,100 --> 00:28:24,700
where we tear down that whole 
structure like the bowls. 

524
00:28:24,700 --> 00:28:28,900
Again, it's not free money but 
like the Bulls make money, the 

525
00:28:28,900 --> 00:28:32,100
bowls make everyone money. 
So are we really going to do 

526
00:28:32,100 --> 00:28:35,600
something where we just tear 25 
teams away and everybody else is

527
00:28:35,600 --> 00:28:37,000
just sort of left playing for 
scraps. 

528
00:28:37,000 --> 00:28:41,000
And ultimately the value of all 
that is is just submarine 

529
00:28:41,000 --> 00:28:44,100
because everyone knows that like
you Illinois on a Saturday 

530
00:28:44,100 --> 00:28:46,700
afternoon doesn't have doesn't 
mean anything because there's 

531
00:28:46,700 --> 00:28:49,000
no. 
So like, we're not going to 

532
00:28:49,000 --> 00:28:52,900
throw away the Music City Bowl 
because it makes people money. 

533
00:28:53,100 --> 00:28:54,400
Does it make them as much money 
as well? 

534
00:28:54,400 --> 00:28:59,100
No, but like, it's still makes 
money like it's still that no 

535
00:28:59,100 --> 00:29:00,600
one's leaving money on the 
table. 

536
00:29:00,700 --> 00:29:01,600
No. 
No One's Gonna Be Like, no. 

537
00:29:01,600 --> 00:29:02,900
We don't. 
We don't need that money. 

538
00:29:02,900 --> 00:29:06,500
We only need this money. 
Like this is all about money and

539
00:29:06,500 --> 00:29:08,400
they're not going to leave some 
of it on the table, simply 

540
00:29:08,400 --> 00:29:11,300
because maybe it's not quite 
exclusive enough. 

541
00:29:11,600 --> 00:29:14,200
The other part of this too, is, 
it's on level and this is going 

542
00:29:14,200 --> 00:29:16,000
to sound flippant about. 
All you football more than, I 

543
00:29:16,008 --> 00:29:18,000
mean it too. 
But like the Yankees need the 

544
00:29:18,000 --> 00:29:20,400
Orioles to lose 100 games, so 
they can win, 100 games. 

545
00:29:20,700 --> 00:29:24,900
There will always quite frankly 
at some level be a need for, you

546
00:29:24,900 --> 00:29:30,100
know, that, you know, for there 
to be have-nots for there to be 

547
00:29:30,100 --> 00:29:33,000
happens. 
And like, seriously anyone who's

548
00:29:33,000 --> 00:29:35,600
not familiar with the European 
Super League because they talked

549
00:29:35,600 --> 00:29:39,700
about it for years, like they 
taught mean the idea of a super 

550
00:29:39,700 --> 00:29:44,000
league that takes just like the 
20 to 25 best, you know, 

551
00:29:44,000 --> 00:29:47,100
football clubs in Europe and we 
can name them all here. 

552
00:29:47,100 --> 00:29:50,300
The big six in England, 
Manchester United City, 

553
00:29:50,500 --> 00:29:53,600
Liverpool, Chelsea, Spurs 
Arsenal, Bayern Munich, Rocio, 

554
00:29:53,600 --> 00:29:58,000
Dortmund, maybe the big four and
in Italy, the toumelin teams 

555
00:29:58,000 --> 00:30:00,700
Rome and you've a real Madrid 
Barcelona athletic. 

556
00:30:00,800 --> 00:30:04,800
Madrid, you know, PL in the Gap 
PSG, he forgets. 

557
00:30:04,800 --> 00:30:07,300
He didn't see the filling the 
gap of the few others Leon. 

558
00:30:07,300 --> 00:30:10,700
Maybe, you know. 
Yeah, that idea has been around 

559
00:30:10,700 --> 00:30:12,900
for like 30 years. 
It's been around as long as the 

560
00:30:12,900 --> 00:30:14,900
Premier League is existed. 
That was 1992. 

561
00:30:16,200 --> 00:30:21,500
If not longer than that frankly.
They did that last year and it 

562
00:30:21,500 --> 00:30:24,800
literally didn't last a week 
like they announced it. 

563
00:30:24,900 --> 00:30:29,100
There were huge, protests 
outside, stadiums all over 

564
00:30:29,100 --> 00:30:31,800
Europe, Manchester United fans, 
The biggest game in club 

565
00:30:31,800 --> 00:30:34,700
football shut down. 
They're supposed to play 

566
00:30:34,700 --> 00:30:37,300
Liverpool on a Sunday afternoon 
behind closed doors, there 

567
00:30:37,300 --> 00:30:40,100
weren't supposed to be fans in 
the stadium and they invaded the

568
00:30:40,108 --> 00:30:42,100
stadium. 
Got onto the field in the 

569
00:30:42,100 --> 00:30:44,700
thousands and would not leave, 
and they had to postpone the 

570
00:30:44,700 --> 00:30:45,900
game. 
They had to play it like three 

571
00:30:45,900 --> 00:30:49,200
weeks later. 
And the point I'm trying to make

572
00:30:49,200 --> 00:30:54,000
is everyone almost immediately 
rejected that I don't 

573
00:30:54,000 --> 00:30:58,800
necessarily think that the, the 
attitude would be dissimilar 

574
00:30:58,800 --> 00:31:03,100
here. 
That's why I wonder if what what

575
00:31:03,100 --> 00:31:06,700
maybe makes more sense. 
Long term is some sort of 

576
00:31:06,700 --> 00:31:10,400
stratification of competition 
where the Indiana's the 

577
00:31:10,400 --> 00:31:12,400
Illinois. 
If we go to other conferences, 

578
00:31:12,400 --> 00:31:16,600
the Ole Miss has, you know, the 
the Mississippi state's, the 

579
00:31:16,600 --> 00:31:24,000
South Carolina's, the, I don't 
know, the Is whatever are still 

580
00:31:24,000 --> 00:31:30,700
in the room but there is like an
exclusive table that it is 

581
00:31:30,700 --> 00:31:33,300
highly unlikely. 
They will ever get extended 

582
00:31:33,300 --> 00:31:37,700
access to maybe. 
Maybe once every 40 years 

583
00:31:38,000 --> 00:31:40,900
Indiana will have the kind of 
season they had during the covid

584
00:31:40,900 --> 00:31:43,100
season. 
And they'll get to sit, they'll 

585
00:31:43,100 --> 00:31:46,300
get one year sitting at that 
table, whatever that looks like.

586
00:31:46,600 --> 00:31:48,700
And then that's won't be 
sustainable. 

587
00:31:49,300 --> 00:31:51,500
They'll fall out again. 
Yeah, and they'll just kind of 

588
00:31:51,500 --> 00:31:53,800
fade back into the pack you 
know, in the way that we've 

589
00:31:53,800 --> 00:31:56,800
seen, any number, you know, 
newcastle's done it Lester's 

590
00:31:56,800 --> 00:31:59,500
done, it takes to in Spain all 
the freaking time. 

591
00:32:01,900 --> 00:32:04,600
I think that probably makes more
sense to me, but like we are, I 

592
00:32:04,600 --> 00:32:08,800
want to also be clear like we 
are in You know, like this is 

593
00:32:09,000 --> 00:32:15,100
just like Ultra hypothetical 
territory but I don't see a 

594
00:32:15,100 --> 00:32:18,800
world where all these broadcast 
partners that are shelling out 

595
00:32:18,800 --> 00:32:21,400
literally billions of dollars 
for the this inventory. 

596
00:32:21,900 --> 00:32:27,600
Suddenly only one Ohio state 
Alabama every week because it 

597
00:32:27,600 --> 00:32:33,600
loses a level of exclusivity. 
It loses a degree of importance 

598
00:32:33,800 --> 00:32:35,800
because all of a sudden it 
doesn't feel like it means that 

599
00:32:35,800 --> 00:32:38,400
much if they're just Do it again
next season. 

600
00:32:39,900 --> 00:32:44,400
There's, there's no sense of 
like, you know, already we were 

601
00:32:44,400 --> 00:32:47,600
probably destroying the idea 
that college football is unique 

602
00:32:47,600 --> 00:32:49,800
to the NFL because you have to 
be perfect when a national 

603
00:32:49,800 --> 00:32:53,800
championship or damn near close 
to it, like the days of 12 and 0

604
00:32:53,800 --> 00:32:56,800
are probably in an end or very 
close to it. 

605
00:32:57,100 --> 00:33:01,900
In the big conferences is just 
it's just gonna be too hard but 

606
00:33:02,700 --> 00:33:09,700
the the idea of just like the 
the elite of the elite basically

607
00:33:09,700 --> 00:33:12,600
disappearing sort of off the, 
you know, over the edge of the 

608
00:33:12,600 --> 00:33:16,700
cliff by themselves. 
I just I don't think there's too

609
00:33:16,700 --> 00:33:22,700
much demand for total inventory 
here, for that to be something 

610
00:33:22,700 --> 00:33:26,800
where that's the that's the only
good football on every 

611
00:33:26,800 --> 00:33:27,900
afternoon. 
If you understand what I'm 

612
00:33:27,900 --> 00:33:29,400
saying? 
Yeah, well and I think there's 

613
00:33:29,400 --> 00:33:31,600
even more inventory. 
Demand now. 

614
00:33:31,600 --> 00:33:34,000
I mean we saw the report 
yesterday from Sports Business 

615
00:33:34,000 --> 00:33:37,400
Journal After the news that USC 
and UCLA are going to join the 

616
00:33:37,400 --> 00:33:42,600
Big Ten Apple TV, which it 
backed out of the Big Ten rights

617
00:33:42,800 --> 00:33:45,900
negotiation suddenly called and 
said, hey we'd like to get back 

618
00:33:45,900 --> 00:33:50,800
in on this if we can, you know, 
you've got NBC with peacock. 

619
00:33:51,000 --> 00:33:54,400
You're looking desperately for 
inventory that they can stream, 

620
00:33:54,600 --> 00:33:56,500
because at this point, they 
don't have a whole lot of 

621
00:33:56,508 --> 00:33:59,800
properties on the sports front 
and sports still drives the bus 

622
00:33:59,800 --> 00:34:04,600
so much in terms of advertisers,
in terms of demographics. you're

623
00:34:04,600 --> 00:34:08,600
reaching, you know, the the 18 
to 36 male Marketplace in a live

624
00:34:08,600 --> 00:34:11,100
setting and that's just so 
impossible to do in almost every

625
00:34:11,100 --> 00:34:14,100
other phase of television or 
whatever you want to call 

626
00:34:14,100 --> 00:34:17,800
television these days, the to 
some degree, the demands going 

627
00:34:17,800 --> 00:34:22,100
up, not down, which is, I think 
something that people aren't 

628
00:34:22,100 --> 00:34:26,500
used to because as I've seen a 
lot of the arguments against 

629
00:34:26,500 --> 00:34:30,699
this, it's well, you know, 
there's you need this media 

630
00:34:30,699 --> 00:34:33,500
marketer that media market and 
those are frankly, arguments 

631
00:34:33,500 --> 00:34:37,199
from 10 to 12 years, Ago. 
It's already a different media 

632
00:34:37,199 --> 00:34:40,199
landscape in terms of where the 
games could be showed and what 

633
00:34:40,199 --> 00:34:43,300
kind of inventory there is than 
that then there was no you're 

634
00:34:43,300 --> 00:34:46,000
not going to make this move to 
LA and San Francisco just to 

635
00:34:46,000 --> 00:34:47,400
choke off your inventory. 
Yeah. 

636
00:34:47,400 --> 00:34:50,000
Like that. 
Like that's why like I said I 

637
00:34:50,000 --> 00:34:54,000
think either the idea of like a 
crazy expanded playoff. 

638
00:34:54,199 --> 00:34:56,699
Like I think maybe the thing 
that makes the most sense to me 

639
00:34:56,699 --> 00:35:00,000
if we're if we're talking 15, 20
years down the line like not in 

640
00:35:00,000 --> 00:35:04,100
the next five years. 
But you know, 2030 to 2040 to 

641
00:35:04,500 --> 00:35:09,700
Guided you know the planet is 
not superheated by then the 

642
00:35:09,700 --> 00:35:14,600
thing that makes the most sense 
to me is like you know like a 10

643
00:35:14,700 --> 00:35:18,700
11 game regular season you know 
two or three super conferences 

644
00:35:18,700 --> 00:35:23,300
like like maybe the Big 12 finds
a way to bring the remnants of 

645
00:35:23,300 --> 00:35:27,300
the Pac-12 and the ACC and or 
something like that. 

646
00:35:27,800 --> 00:35:30,900
And then we have kind of like 
the big 12, the Big Ten, the SEC

647
00:35:31,300 --> 00:35:36,200
3 super conferences, And 
expanded like a hyper expanded 

648
00:35:36,200 --> 00:35:41,600
playoff that's like 32 teams or 
20, like 24 teams a teams get 

649
00:35:41,600 --> 00:35:45,000
buys and those eight, you know, 
the whole thing is structured 

650
00:35:45,000 --> 00:35:47,800
such as those eight teams that 
get buys are nearly always going

651
00:35:47,800 --> 00:35:55,400
to be Alabama LSU, Ohio State 
USC, like, like the thumb is on 

652
00:35:55,400 --> 00:35:59,900
the scale to make sure that 
those teams are first in line to

653
00:35:59,900 --> 00:36:03,100
get the Primo spots in the play 
of every year and then the rest 

654
00:36:03,100 --> 00:36:06,000
of the field. 
Is a little bit is a little bit 

655
00:36:06,000 --> 00:36:08,200
more. 
Egalitarian is a little bit more

656
00:36:08,200 --> 00:36:10,500
like Iowa will have an 
opportunity to get in here. 

657
00:36:10,500 --> 00:36:14,000
We'll find a way to let you 
know, one or two group of five 

658
00:36:14,000 --> 00:36:16,500
teams in. 
So, then again, we're sort of 

659
00:36:16,500 --> 00:36:19,000
maintaining the illusion of 
access and if there is a 

660
00:36:19,008 --> 00:36:21,700
Cincinnati out there, they can 
come in and they can play on our

661
00:36:21,800 --> 00:36:23,600
oven will see if they can cut 
the mustard. 

662
00:36:25,000 --> 00:36:28,400
But it, you know, the playoff 
becomes this thing that's not 

663
00:36:28,400 --> 00:36:31,300
fully exclusive because you need
to add like ultimately the 

664
00:36:31,300 --> 00:36:36,800
playoffs expanding because again
Broadcasters TV Partners 

665
00:36:37,000 --> 00:36:39,600
Distributors, want more 
inventory, they want more 

666
00:36:39,600 --> 00:36:43,100
playoff games, and one put more 
playoff games on TV, you know, 

667
00:36:43,100 --> 00:36:45,600
three is not enough for them, 
they want more. 

668
00:36:46,300 --> 00:36:52,100
So you find a way to expand it 
while still keeping the top end 

669
00:36:52,100 --> 00:36:53,800
of it. 
Relatively exclusive. 

670
00:36:55,200 --> 00:36:59,800
You don't lose all the other 
inventory, so, you know, Purdue 

671
00:36:59,800 --> 00:37:04,100
Michigan State still gets one 
and a half million viewers on a 

672
00:37:04,100 --> 00:37:09,200
Saturday afternoon because those
are two big programs or big, you

673
00:37:09,200 --> 00:37:12,500
know, alumni basis and you'll 
sell 50,000 tickets and you'll 

674
00:37:12,500 --> 00:37:15,000
get, like I said another million
people watching on TV. 

675
00:37:16,900 --> 00:37:18,300
Particularly the Big Ten in the 
SEC. 

676
00:37:18,300 --> 00:37:22,400
I heard of Staff yesterday that 
like of like the 70 most watch 

677
00:37:22,400 --> 00:37:24,700
college football games last year
or something like that. 

678
00:37:24,700 --> 00:37:28,700
Like, 66 were 65 or in the Big 
Ten of the SEC. 

679
00:37:28,700 --> 00:37:31,800
And it was, it was a relatively 
even split between them, but the

680
00:37:31,800 --> 00:37:34,400
point is, like those conferences
don't want to lose that 

681
00:37:34,400 --> 00:37:36,400
inventory. 
Like Nuttall. 

682
00:37:36,400 --> 00:37:39,400
All Miss and Mississippi state 
will never be playing for a spot

683
00:37:39,400 --> 00:37:40,600
in the national championship 
game. 

684
00:37:40,600 --> 00:37:43,900
But like, the SEC does not want 
the Egg Bowl to suddenly not 

685
00:37:43,900 --> 00:37:47,600
matter. 
The I mean it's good TV makes 

686
00:37:47,600 --> 00:37:51,300
the money. 
I don't think that's going away.

687
00:37:51,700 --> 00:37:55,400
I think what's going to happen 
is we're going to long-term see 

688
00:37:55,400 --> 00:38:00,500
further conference consolidation
further sort of move not maybe 

689
00:38:00,500 --> 00:38:03,400
not just to the power of 5 but 
like of what we call F BS in 

690
00:38:03,400 --> 00:38:06,400
general away from the NCAA, if 
not away, from the is entirely 

691
00:38:07,200 --> 00:38:10,800
and then some sort of system 
that theoretically gives 

692
00:38:10,800 --> 00:38:13,500
everyone access to a national 
championship. 

693
00:38:14,500 --> 00:38:19,300
But puts the thumb on the scale 
for the top, you know? 

694
00:38:20,800 --> 00:38:27,900
Six, eight, Ten teams, Alabama. 
Oklahoma USC, Ohio, State, 

695
00:38:27,900 --> 00:38:32,800
Notre, Dame, and then don't 
forget, you exist, don't forget 

696
00:38:32,800 --> 00:38:37,300
to Texas and maybe, you know, 
that I didn't put my boy in 

697
00:38:37,300 --> 00:38:38,800
there. 
The point is something that 

698
00:38:39,100 --> 00:38:42,600
something that makes it highly 
likely that those schools are 

699
00:38:42,600 --> 00:38:46,200
going to be first in line for 
the elite level of access to the

700
00:38:46,200 --> 00:38:48,800
conference, the college football
postseason and all that money. 

701
00:38:48,900 --> 00:38:51,300
We may see, you know, like we 
surprised if we get to a point 

702
00:38:51,300 --> 00:38:53,800
where the Big Ten stops 
Distributing money evenly the 

703
00:38:53,800 --> 00:38:57,100
way that it does right now. 
But or again, at least maybe at 

704
00:38:57,100 --> 00:39:00,200
form something else that 
doesn't, you know, this money 

705
00:39:00,200 --> 00:39:02,900
gets distributed evenly, but 
this money doesn't. 

706
00:39:02,900 --> 00:39:06,400
It's we are really just like, 
through the Looking Glass in 

707
00:39:06,400 --> 00:39:09,100
terms of trying to sort of 
forecast, a lot of this. 

708
00:39:09,100 --> 00:39:12,400
But I think that is the most 
likely thing because ultimately 

709
00:39:12,400 --> 00:39:15,200
to your point, people want more 
inventory, right now, not less. 

710
00:39:15,800 --> 00:39:18,600
And there will probably come a 
point where we reach a critical 

711
00:39:18,600 --> 00:39:21,500
mass and people will say, yes, 
that is enough college football.

712
00:39:21,500 --> 00:39:24,600
I don't I don't need more but 
they won't want less. 

713
00:39:24,800 --> 00:39:27,100
Yes, and they certainly, won't 
want substantially less. 

714
00:39:27,600 --> 00:39:31,500
And I think that the reason why 
the Super League gets rejected 

715
00:39:32,000 --> 00:39:34,500
is number one, culturally, 
everyone hated it. 

716
00:39:34,500 --> 00:39:37,200
Everyone said this is going to 
destroy, you know, football 

717
00:39:37,200 --> 00:39:39,900
European football. 
But number two, everyone said, 

718
00:39:40,900 --> 00:39:45,000
we prefer a model similar to 
what we have, which is that in 

719
00:39:45,000 --> 00:39:52,200
theory, everyone has access in 
theory, you can be You know, 

720
00:39:52,200 --> 00:39:56,900
Sunderland in League one and if 
you get a rich owner and a smart

721
00:39:56,900 --> 00:40:01,500
series of managers in eight 
years, you can get promoted 

722
00:40:01,500 --> 00:40:05,700
twice solidify yourself in the 
Champions League or in the 

723
00:40:05,707 --> 00:40:08,100
Premier League and then qualify 
for the Champions League by 

724
00:40:08,100 --> 00:40:11,600
finishing in the top four. 
That will never happen 

725
00:40:11,900 --> 00:40:13,900
obviously, you know, what was 
it? 

726
00:40:13,900 --> 00:40:16,900
It was like, what, like, two 
thousand to one that Lester was 

727
00:40:16,900 --> 00:40:18,900
going to win the league when 
they want it in 2016. 

728
00:40:19,400 --> 00:40:24,700
But the point is the illusion is
there to satisfy everyone else 

729
00:40:25,100 --> 00:40:29,800
while still creating this this 
mechanism that allows the elite 

730
00:40:29,900 --> 00:40:34,700
teams to make an extra amount of
enormous money enormous revenue.

731
00:40:34,700 --> 00:40:37,500
And that's that to me, makes the
most sense if we're talking 

732
00:40:37,500 --> 00:40:44,400
about kind of the long term. 
You know, the long terms were 

733
00:40:44,400 --> 00:40:46,300
future of this long term 
structure of this. 

734
00:40:46,500 --> 00:40:48,700
Yeah, as you mentioned, it's 
almost impossible to predict at 

735
00:40:48,700 --> 00:40:50,700
this point because there's 
there's so many moves to be 

736
00:40:50,700 --> 00:40:52,500
made. 
There's contracts to be signed 

737
00:40:52,500 --> 00:40:54,700
on the television front and 
elsewhere. 

738
00:40:54,700 --> 00:40:57,900
And so, we will keep an eye on 
it and see what happens with 

739
00:40:57,900 --> 00:41:00,900
everything fascinating times in 
college sports. 

740
00:41:00,900 --> 00:41:02,900
Any final thoughts before we 
wrap up, Zack. 

741
00:41:04,300 --> 00:41:08,200
I mean, it is it is fascinating 
and it's one of those times we 

742
00:41:08,200 --> 00:41:11,800
hear a lot of people say it's 
destroying the game. 

743
00:41:11,800 --> 00:41:14,000
I think it's remaking college 
sports. 

744
00:41:14,000 --> 00:41:15,700
That doesn't mean it's going to 
be better or it's going to be 

745
00:41:15,700 --> 00:41:18,200
worse and I'll say what I've 
always said, which is long as 

746
00:41:18,200 --> 00:41:21,400
seven and a half million people 
tuned in to watch Ohio, State 

747
00:41:21,400 --> 00:41:24,300
Penn State on a Saturday night 
in October, this will all still 

748
00:41:24,300 --> 00:41:26,700
be there. 
Just may look different to what 

749
00:41:26,700 --> 00:41:31,800
you expect. 
I do think you know and again, 

750
00:41:31,800 --> 00:41:34,000
this is this is just me trying 
to make an educated guess. 

751
00:41:34,200 --> 00:41:38,400
I really do think borrowing 
borrowing Notre Dame, doing 

752
00:41:38,400 --> 00:41:42,400
something unexpected based on 
100 Years of precedent. 

753
00:41:43,200 --> 00:41:47,600
I think the next move is playoff
expansion and then in the 

754
00:41:47,607 --> 00:41:50,600
meantime there's a lot that can 
go on around the periphery. 

755
00:41:50,600 --> 00:41:54,800
If I was the big 12, like I 
said, I would be hammering at 

756
00:41:54,800 --> 00:41:58,100
least half of the Pac-12 right 
now and sit, like, you know, 

757
00:41:58,100 --> 00:41:59,800
just calling the Rocky Mountain 
schools. 

758
00:41:59,900 --> 00:42:03,000
There's an example, Arizona, 
Arizona, State Utah, Colorado, 

759
00:42:03,400 --> 00:42:08,200
let's bring in Salt Lake City 
Denver, you know, Phoenix. 

760
00:42:08,600 --> 00:42:13,400
And let's just be, you know, the
Go West Conference. 

761
00:42:13,600 --> 00:42:16,800
You know what, let's be the 
conference of pioneers or 

762
00:42:17,000 --> 00:42:18,500
whatever. 
I don't know what you call it, 

763
00:42:18,500 --> 00:42:23,200
but, you know, the Oregon Trail 
conference basically, because 

764
00:42:23,200 --> 00:42:26,800
you'd still be able to lay claim
to Houston San Antonio Dallas on

765
00:42:26,800 --> 00:42:28,700
the city. 
Now, you again, you'd be adding 

766
00:42:28,700 --> 00:42:31,200
Phoenix, you'd be adding, you 
know, I mean they're be 

767
00:42:31,200 --> 00:42:33,900
secondary markets in there like 
Tucson and Reno. 

768
00:42:34,100 --> 00:42:38,800
And I mean, to some extent Las 
Vegas and, you know, certainly I

769
00:42:38,808 --> 00:42:41,700
mean, Denver is the big fish in 
Colorado, but it's not the only 

770
00:42:41,800 --> 00:42:46,700
like populated area of Colorado,
so there will be stuff that 

771
00:42:46,700 --> 00:42:50,100
happens on the periphery. 
But this is, this is going to be

772
00:42:50,100 --> 00:42:53,500
driven by the SEC in the Big Ten
and I think both of those 

773
00:42:53,500 --> 00:42:55,200
schools, both of those 
conferences. 

774
00:42:56,300 --> 00:42:59,600
Unless Notre Dame does something
is open to doing something? 

775
00:42:59,600 --> 00:43:01,500
I think both of those 
conferences, what makes the most

776
00:43:01,500 --> 00:43:07,400
sense to me is to wait for the 
playoff to figure out what you 

777
00:43:07,400 --> 00:43:10,200
want to play off to look like 
possibly tear up, the old 

778
00:43:10,200 --> 00:43:13,000
contracts and just sign new 
ones. 

779
00:43:13,700 --> 00:43:17,500
Then go back and say, okay, 
under this structure, how big 

780
00:43:17,500 --> 00:43:19,600
shark conference be? 
And who do we need? 

781
00:43:20,000 --> 00:43:22,600
Do we need Clemson? 
Do we need North Carolina? 

782
00:43:23,100 --> 00:43:25,900
Do we need organ? 
Doing in Washington? 

783
00:43:26,600 --> 00:43:30,200
That's what I think you get. 
You kind of go, you know, maybe 

784
00:43:30,200 --> 00:43:32,200
a little bit further afield that
way. 

785
00:43:32,200 --> 00:43:34,300
And not, you know, I mean it's 
going to be fascinating. 

786
00:43:34,300 --> 00:43:39,100
I've also seen that 40 wrote 
this and, you know, I trusted 

787
00:43:39,100 --> 00:43:41,400
Pat knows more about some of 
this than I, a lot of this than 

788
00:43:41,400 --> 00:43:44,000
I do. 
You know, he's sort of threw out

789
00:43:44,000 --> 00:43:47,900
the idea of like, what if 
there's gonna be a lot of really

790
00:43:47,900 --> 00:43:51,300
academically oriented schools 
here, that may wind up, cut 

791
00:43:51,300 --> 00:43:56,300
adrift, you know, Duke, like 
Forest potentially Notre. 

792
00:43:57,100 --> 00:44:00,400
Stanford Cal. 
What if they try to go do some 

793
00:44:00,400 --> 00:44:04,600
try to be some sort of, you 
know, ivy league on steroids and

794
00:44:04,600 --> 00:44:07,200
and it's not going to make them 
the money that the SEC of the 

795
00:44:07,200 --> 00:44:10,400
Big Ten will make but you know, 
maybe it allows them to 

796
00:44:10,700 --> 00:44:17,100
re-emphasize academic somehow. 
Like I said, the big thing for 

797
00:44:17,100 --> 00:44:20,600
me was just that this move felt 
like the last one that knocked 

798
00:44:20,600 --> 00:44:26,300
down whatever the remaining sort
of barriers were to college. 

799
00:44:26,400 --> 00:44:30,800
It's just just tearing it up and
starting over in a lot of 

800
00:44:30,800 --> 00:44:33,100
respects and I think that's, I 
think. 

801
00:44:33,100 --> 00:44:40,300
Now we are going to see like the
root and Branch change that is, 

802
00:44:41,200 --> 00:44:43,200
I think we are now seeing going 
to see the root and Branch 

803
00:44:43,200 --> 00:44:47,300
change that people have been 
sort of theorizing for the last 

804
00:44:47,300 --> 00:44:50,800
10 to 15 years. 
And certainly last two years, I 

805
00:44:50,800 --> 00:44:54,900
think we are going to think now 
that stuff's going to become 

806
00:44:55,600 --> 00:44:59,100
reality. 
Step by step, we'll keep an eye 

807
00:44:59,100 --> 00:45:02,000
on it as it moves forward and 
we'll probably have Zach back 

808
00:45:02,000 --> 00:45:03,400
on. 
It has some point soon if 

809
00:45:03,400 --> 00:45:06,800
additional dominoes fall, as 
we'll keep an eye on what's 

810
00:45:06,800 --> 00:45:08,900
going on in South Bend and 
elsewhere here over the next 

811
00:45:08,900 --> 00:45:11,400
couple of months. 
Zach awesome and thanks for 

812
00:45:11,400 --> 00:45:13,900
joining me on the podcast, as 
always looking forward to 

813
00:45:13,900 --> 00:45:16,300
talking to you sports with you 
in the future. 

814
00:45:17,600 --> 00:45:20,400
Thanks for having me is always 
good to be back, it's never 

815
00:45:20,400 --> 00:45:23,900
never dull, never not once. 
Thanks all you folks for 

816
00:45:23,900 --> 00:45:25,700
listening in and thanks 
home-field apparel our 

817
00:45:25,700 --> 00:45:29,400
presenting sponsor here on the 
back home network for Zach. 

818
00:45:29,400 --> 00:45:32,700
I'm Galen this is Crimson, cast 
will catch you folks on the flip

819
00:45:32,700 --> 00:45:34,200
side? 
Bring back the Bison. 

820
00:45:34,200 --> 00:45:34,900
So long everybody.
