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You're listening to the Back 
Home Network presented by Home 

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Field Apparel. 
Welcome back to Crimson Cast, 

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Galen Clavier joining you. 
It is the 1st of July. 

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Happy July everybody. 
You may be listening to this on 

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the second. 
Maybe you're listening to this 

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on the weekend. 4th is either 
happening or has happened. 

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We've been trying to. 
Summer is a little slow when it 

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comes to a podcast that 
primarily covers college sports.

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We've done a lot about college 
sports and NIL. 

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We did a nice pod with Taylor 
Lehman the other day about IU 

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football recruiting updates and 
then IU recruited another 

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player. 
Got one commit today, three 

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story defensive lineman out of 
IMG Academy. 

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We're doing some other things 
throughout the course of the 

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summer to keep you, the listener
of the Back Home network, 

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entertained and we're happy to 
have back on the pod. 

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It's been like 7 years I think. 
I was going to say it's, I 

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remember doing it at like 2 
apartments ago, I think. 

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Yeah, we're we're we're back. 
You were waiting for the right 

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time. 
I was mid 2025. 

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This was the right time. 
Definitely the right time, but 

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Greg Gottfried joining us. 
Greg, for those who don't know 

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who you are, tell the people. 
I don't know where to start. 

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I went to IU so that's good. 
I graduated 2017 from the 

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journalism school. 
I mean, do you need the whole 

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background? 
I work for what? 

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Do you like I? 
Work for Golf Digest right now. 

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I've been there since end of 
2019, right before COVID, end of

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2019. 
And I'm web producer. 

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I produce our three podcasts, I 
write for the website, and then 

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I also write about movies in my 
spare time. 

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And I live in New York City, so 
I have no money whatsoever. 

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So yeah. 
That's who I am. 

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Living the dream. 
Honestly, yesterday I went, this

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is gonna, this is the most like 
humble braggy thing, but I pay a

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lot of money for Equinox to go 
to the gym there and it's over 

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$200. 
I don't whatever, who cares 

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anymore. 
But my AC was at the gym was 

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broken. 
So let me go to any other 

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Equinox. 
So I went to one with a pool, 

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took a pool class. 
It was me and 1252 year old 

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women. 
And then I went to a movie and I

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picked up a rap in between and I
walked back at like 9:30 at 

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night. 
And it was, it was, it truly was

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the dream. 
I love it here. 

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Things you could only do in New 
York City, right? 

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No other place has gym, movies 
or pools. 

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Nothing. 
No, Yeah. 

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No, it's. 
Really, it's the walk that 

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matters more than anything. 
Else right through Central Park,

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Yeah, where they they find 
bodies every so often. 

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It's perfect. 
They find bodies everywhere. 

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It's not just Central Park. 
Yeah, but it's New York bodies, 

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you know. 
So Greg and I have texted 

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regularly for a long time. 
We, we, we keep each other 

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humored, I guess, just with the 
random stuff that we'll see in 

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relation to sports and media. 
But we got to talking quite a 

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bit the other day about a topic 
that I know is relevant and 

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interesting to a lot of the 
folks that are in our listening 

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audience, which is what the hell
happened to ESPN? 

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And, and this became, I think, 
exacerbated for a lot of people 

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in Indiana over the course of 
the last couple of months 

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because of the Pacers, somewhat 
improbable, but incredibly 

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exciting. 
We're on all the way to game 

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seven of the NBA Finals. 
And so we got to going back and 

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forth talking about a few 
things. 

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And I think at one point I said 
we should do a podcast where you

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just ask me a bunch of questions
because I, I, I think one of the

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things that's worth noting is 
that Greg, what, like what 

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generation do you consider 
yourself a part of? 

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Are you a millennial or are you 
Gen. 

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Z? 
Non millennial, I'm part of the 

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generation of Grantland. 
I feel like the when I was in 

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high school and that's when 
Grantland came out and page 2 

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was I feel like closing shop and
I feel like that's where the 

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that's where my generation is. 
I feel like with the ESPN thing.

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That's, that's fair. 
You know, so I, I am, I'm at the

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exact opposite end of the 
millennial spectrum to the point

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that I'm probably technically 
Gen. 

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X, but I refuse to identify with
Gen. 

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X for personal reasons. 
But it's interesting having 

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conversations about ESPN because
the perception of what ESPN 

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should be and what it actually 
is in practice is, I think very 

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distinctly different things in 
most cases. 

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And I happen to be a professor 
of sports media in my day job. 

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So I think about these things 
all the time. 

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And so this is where the basis 
of this conversation on text 

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started. 
And we were like, why don't we 

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do this as a podcast? 
Since as the listeners know or 

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the viewers on YouTube, I 
everything in my life is 

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essentially a podcast at this 
point. 

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And so, you know, let's just 
live it and let's share in this 

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with everybody. 
And Greg did a great job of 

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coming up with a lot of 
questions that are probably on 

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the minds of you folks out 
there. 

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So we're going to get to those 
in just a second. 

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But first of all, quick 
reminder, we are here at Crimson

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Cast, part of the back Home 
Network, which is brought to you

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by Home Field Apparel, your 
place to go for the finest in 

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college fashions, the softest 
fabrics, the coolest designs. 

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Why are Why are you laughing 
right now? 

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No, it's just you're doing it on
air. 

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I mean, I guess that's what you 
have to do with the YouTube 

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thing, but sorry, you finish up 
and then we. 

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Don't do live. 
We don't do like prerecorded 

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drops. 
We we drop everything in. 

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I think those are soulless and 
like, it's like they're like 

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zombie ads at that. 
Point they are, but when you're 

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trying to wrangle a bunch of 
different hosts together, it's 

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like, just do it on your own. 
This is why, This is why I 

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produce all of my own stuff. 
It just makes it much easier. 

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But anyway, Home field also 
produces all of their own stuff,

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you know, T-shirts, hoodies. 
They've got this whole ball cap 

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series that's coming out, which 
is is really an impressive 

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thing. 
If you are a fan of any of the 

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teams that they've released, 
which I don't happen to be, but 

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you might be, you might want a 
Penn State hat or a Michigan hat

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or a Purdue hat. 
I can't imagine why, but you can

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go to Home Field apparel and use
the code Home 23. 

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Get 15% off your first order. 
They will have a ton of things 

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coming out in the fall. 
College football is their jam. 

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They've got some exciting new 
things that they're planning on 

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doing both with their merch and 
with some other items. 

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So head on over, follow them on 
socials, get subscribed to their

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newsletter or their text 
updates. 

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You'll get the things that 
you're interested in sent right 

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to you. 
Again, that's home field 

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apparel.com. 
And just a quick reminder, we 

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are on Sub Stack. 
Subscribe to the Sub Stack. 

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You get the podcast delivered 
right to your inbox, and that 

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includes our YouTube, which you 
can separately subscribe to, and

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we would recommend that you do 
so get alerts about when we're 

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doing live shows and when new 
things drop on YouTube. 

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We'd love to have you as part of
that community. 

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All right, Greg, I'm going to do
something I don't normally do. 

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I'm going to move you to the 
left. 

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That's. 
Like that's my good side. 

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So that works perfectly. 
Those of you who are on YouTube 

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or Spotify, Greg has now moved 
to the left side so I am more in

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the if this was $25,000 pyramid 
I would be receiving as opposed 

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to giving which which in 25,000.
You're you're dating yourself. 

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That's what I was about to say 
you. 

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You weren't ever watched an 
episode of that? 

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I think when I was like sick 
home from school, but it was 

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never like like, 'cause that was
like an 8:00 PM show right at 

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one point. 
I mean, I really only ever 

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actually, it's funny you say 
that. 

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I, I would come home from school
and it would be on like CBS at 

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like 4:00 in the afternoon when 
I was a kid. 

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But I mostly knew it from the 
Game Show Network. 

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That's what I was going to. 
That's where I know it from. 

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I don't know when it ran on the 
Game Show Network. 

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It's it's in, it's in a weird 
spot historically in game shows 

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cause like what? 
Like I think uniformly we would 

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say in some order, the best game
show, the most recognized game 

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show is either Price is Right or
Jeopardy or Wheel of Fortune, 

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right? 
Is there anybody else that's 

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even close to those 3? 
No, it's jeopardy. 

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Jeopardy is the show, and maybe 
it's less. 

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I don't know, man, when I think 
game show, I think price is 

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right like I I don't know that 
anything like has quite the 

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combo of of like flash and 
consistency as price is right 

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has. 
It's funny you say game show and

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my first thought was Jeopardy 
and my second thought was Guts 

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and like the other Nickelodeon 
game shows growing up like. 

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Like Double Dare. 
Double dare. 

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There was like the temple, like 
the hidden legends of the hidden

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temple. 
Legends of the hidden temple, 

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Yeah, Which was? 
I I wanted to be on that show so

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badly. 
This is very much the difference

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between growing up in the like, 
early 2000s, mid 2000s. 

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Like yeah, early, early, mid 
2000s. 

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And growing up in the 80s and 
early 90s, when for me it was 

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like, you know, Price is Right, 
Card sharks, that was a big one.

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Classic Concentration, which was
a bizarre show hosted by Alex 

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Trebek. 
There were a few others in the 

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mix like that that I would, I 
would place above those the 

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other ones that you mentioned, 
even the Nickelodeon ones. 

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But I I mean, I was always an 
old head even as a kid though, 

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so. 
That's not shocking considering 

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the record collection I've seen 
you have and other things like 

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that. 
Yeah, correct. 

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Anyway, we're, we've gotten off 
topic already. 

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I we should talk about Stump the
Schwab I guess, as maybe a 

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transition point for game shows.
Which I watched I I did watch 

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that one. 
What was what? 

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Where would you rank that on the
the list of game shows for 

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conceptually and executionally? 
I feel like I got into it a 

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little late, but I got obsessed 
with it. 

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I feel like when I really got 
into sports, like middle school,

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early high school, it was always
on like ESPN 2 or ESPN news or 

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like all these random back 
channels. 

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And I thought it I thought it 
was cool knowing who this guy 

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was that no one else in my class
knew. 

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So that's my Schwab background. 
But I mean, he was, he was the 

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he was, he was great. 
I know he has some weird takes 

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outside of I think there there 
was a whole back story to 

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there's a. 
Whole cancel the Schwab period 

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of things, which kind of fits 
into the story that we're about 

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to yeah here. 
You're so good at this. 

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You're you're keep getting it 
right back. 

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I keep trying to get you off and
then you're like. 

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And by the way, let's segue 
right back into the perfect I 

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mean. 
You got to find these. 

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Angles, man, you know. 
You podcast for 20 years about 

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everything. 
You'll eventually hit these 

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things too, but it's not because
like there was a whole cadre of 

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quirky, offbeat types of shows 
that ESPN launched in like the 

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90s and 2000s, which I think for
most people that corresponds 

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with the what they would 
consider the golden era of ESPN.

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So it wasn't just like stump the
Schwab, which was a a weird 

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show, but it was a show that was
like it had a purpose to it. 

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Dream Job was another one that 
had a great first season, a 

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hideous second season which you 
could actually make an argument 

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maps the entire history of ESP, 
NS, bad decision making. 

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But even things like cheap seats
where they literally just stuck 

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the Sklar brothers in like a 
closet and had them watch old 

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films and make fun of people 
like Mystery Science Theater 

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3000. 
They were just trying things. 

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Yeah, I feel like that was the 
that's, that's what we're 

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talking about. 
I mean, that's basically the 

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background to this whole thing 
is they're not trying things 

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anymore or the things that 
they're trying just aren't 

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00:11:22,960 --> 00:11:24,680
interesting to me. 
And it seems like you for the 

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most part. 
Right and well, and and this is 

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where I as we paint the picture 
of ESPNA lot of people 

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00:11:29,960 --> 00:11:35,360
complained bitterly and like 
across the spectrum of of 

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American sports consumership, at
least what we see on social 

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media, which I think in this 
case actually might be pretty 

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00:11:40,520 --> 00:11:42,880
representative of how people 
feel in general. 

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00:11:43,440 --> 00:11:47,760
That ESP NS coverage of the NBA,
particularly the NBA playoffs in

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the NBA Finals, ESP NS coverage 
of baseball, ESP NS coverage of 

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00:11:52,040 --> 00:11:57,480
of hockey, like everything just 
feels incredibly lacking and 

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almost insulting to some degree 
if you happen to be a fan of 

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sports beyond the very, very 
base casual. 

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00:12:05,800 --> 00:12:08,920
Oh, I, I recognize that those 
people are in uniform kind of 

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level. 
And it, it does kind of feel 

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like the things that they are 
trying are not really on the 

239
00:12:18,760 --> 00:12:21,320
networks anymore. 
There's some interesting stuff 

240
00:12:21,320 --> 00:12:24,840
on ESPN Plus, like I do like 
some of the things they've done 

241
00:12:24,840 --> 00:12:28,840
with Omaha Productions, but 
they've they've kind of settled 

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00:12:28,840 --> 00:12:32,080
into this weird pattern where 
they've started things and then 

243
00:12:32,080 --> 00:12:35,240
they've killed them and then 
they started new things and 

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00:12:35,240 --> 00:12:38,280
they've killed them again. 
But it all those are all kind of

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the satellites in orbit around 
the the star. 

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00:12:41,280 --> 00:12:43,800
And the star is the real issue. 
And that is what's on their 

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00:12:43,800 --> 00:12:47,160
linear programming. 
And their linear programming has

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00:12:47,160 --> 00:12:51,080
descended into a kind of a 
hellscape from a sports 

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perspective that I don't think 
anybody anticipated. 

250
00:12:53,800 --> 00:12:56,400
But that kind of maps what 
happened in political television

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00:12:56,640 --> 00:13:01,600
with CNN, with CNBC or MSNBC, 
with Fox, where it's just a 

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00:13:01,600 --> 00:13:04,320
bunch of people yelling at each 
other to no great purpose. 

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00:13:04,600 --> 00:13:07,720
And it almost feels like it's 
actively attacking the people 

254
00:13:07,720 --> 00:13:10,320
who are trying to tune in for 
the actual news and commentary 

255
00:13:10,320 --> 00:13:11,680
and information that they want 
to get. 

256
00:13:12,480 --> 00:13:15,000
So that's the backdrop of what 
we're talking about here. 

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00:13:15,600 --> 00:13:18,400
Well, there was there was a 30 
Rock episode I remember where 

258
00:13:18,400 --> 00:13:21,840
Tracy Jordan was on. 
Was it called sports yelling or 

259
00:13:21,840 --> 00:13:23,880
whatever? 
And at the time it was making 

260
00:13:23,880 --> 00:13:27,520
fun of around the horn. 
But I feel like if you watched 

261
00:13:27,520 --> 00:13:30,760
it now, it'd almost be like 
relaxing compared to a lot of 

262
00:13:30,760 --> 00:13:33,920
the ESPN programming, which to 
be honest, I mean, I know you 

263
00:13:34,000 --> 00:13:36,160
invited me on this ESPN 
breakdown pod. 

264
00:13:36,240 --> 00:13:38,960
I can't watch anymore. 
Like I just there's no reason 

265
00:13:38,960 --> 00:13:40,480
to. 
I don't find it entertaining, 

266
00:13:40,480 --> 00:13:41,960
especially once you get rid of 
Zach Lowe. 

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00:13:41,960 --> 00:13:44,760
Like I don't care about your 
NBA, right? 

268
00:13:44,800 --> 00:13:47,640
Any of your programming just 
surrounding it? 

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00:13:47,920 --> 00:13:51,600
I, I can't do this Stephen A 
Smith thing, which is every 

270
00:13:51,600 --> 00:13:55,120
single thing on ESPNI can't do 
the Kendrick Perkins thing. 

271
00:13:55,120 --> 00:13:57,440
I don't think anyone can do the 
Kendrick Perkins thing. 

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00:13:57,920 --> 00:14:00,360
And like the only person left 
really is Scott Van Pelt. 

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00:14:00,360 --> 00:14:02,960
I feel like that's the only guy 
that I really find myself 

274
00:14:03,320 --> 00:14:05,000
gravitating to, at least on the 
TV side. 

275
00:14:05,000 --> 00:14:08,120
I mean, I know there's Mina 
Kimes and a few others here and 

276
00:14:08,120 --> 00:14:11,840
there, but I just, I, I just 
don't find it entertaining. 

277
00:14:11,840 --> 00:14:16,240
And I know some of it is me 
being biased or picky or 

278
00:14:16,240 --> 00:14:18,800
whatever you want to say it, but
a lot of my friends feel the 

279
00:14:18,800 --> 00:14:20,880
same way and a lot of people I 
know. 

280
00:14:21,280 --> 00:14:22,800
I don't know if it's biased or 
picky. 

281
00:14:22,800 --> 00:14:25,320
I mean, it'd be one thing if it 
were just old people complaining

282
00:14:25,320 --> 00:14:27,960
because that's, as we know, 
that's what old people do is 

283
00:14:27,960 --> 00:14:29,640
they complain. 
You're not old. 

284
00:14:29,960 --> 00:14:32,480
Congratulations. 
I mean, you're not. 

285
00:14:33,080 --> 00:14:34,920
And yeah, I mean, here's the 
thing. 

286
00:14:34,920 --> 00:14:38,400
I think what important to keep 
in mind, like when ESPN was at 

287
00:14:38,400 --> 00:14:43,480
its zenith from a cultural cool 
perspective, you're talking 

288
00:14:43,480 --> 00:14:50,600
about that period really between
1994 and 2008, let's say about a

289
00:14:50,600 --> 00:14:56,800
15 year period of time. 
And the audience was not young 

290
00:14:56,800 --> 00:14:58,640
people. 
I mean, there were young people 

291
00:14:58,640 --> 00:15:02,000
that loved it, but their core 
audience was people who were 

292
00:15:02,000 --> 00:15:03,720
kind of in between where you 
are. 

293
00:15:03,720 --> 00:15:05,680
I mean, what are you 29 right 
now? 

294
00:15:06,760 --> 00:15:10,040
And and my age, I'm 45. 
So like that, that kind of 

295
00:15:10,040 --> 00:15:14,800
window there between your late 
20s and your mid 40s where 

296
00:15:14,800 --> 00:15:18,360
you're still tuned in to the 
zeitgeist, you're still tuned in

297
00:15:18,360 --> 00:15:21,080
to what's going on. 
You're a fan of sports, you're 

298
00:15:21,080 --> 00:15:23,560
buying tickets, you're going to 
games when you can, you're 

299
00:15:23,560 --> 00:15:27,960
watching games regularly. 
Like that was ESPN score 

300
00:15:27,960 --> 00:15:32,920
audience and it's weird that so 
many people in that particular 

301
00:15:32,920 --> 00:15:36,720
audience very much share the 
opinion that you have where they

302
00:15:36,720 --> 00:15:39,040
don't watch anymore. 
It's like it's not for me. 

303
00:15:39,640 --> 00:15:42,280
And I agree. 
It's like, you know, the the 

304
00:15:42,280 --> 00:15:45,840
Scott Van Pelt Sports Center and
what he does with hosting 

305
00:15:45,840 --> 00:15:50,520
various things just sticks out 
in such a fascinating way 

306
00:15:50,800 --> 00:15:54,880
because it is so clearly of 
another era than what ESPN is 

307
00:15:54,880 --> 00:15:56,960
doing right now with all of 
their shows. 

308
00:15:56,960 --> 00:16:00,600
And, you know, so you, you look 
through the, you know, 

309
00:16:00,600 --> 00:16:03,520
conceptually what we're talking 
about in terms of, say, the Zach

310
00:16:03,520 --> 00:16:04,760
Lowe thing. 
So let's start there. 

311
00:16:05,160 --> 00:16:08,640
So ESPN, you know, they went out
and they bought a bunch of 

312
00:16:08,640 --> 00:16:12,720
talent from various places. 
You know, they bring Zach Lowe 

313
00:16:12,720 --> 00:16:17,160
in and they make him kind of the
centerpiece of their 

314
00:16:17,160 --> 00:16:19,040
intellectual coverage of 
basketball. 

315
00:16:19,920 --> 00:16:22,720
And they've got other people. 
And I I will say it's not just 

316
00:16:22,720 --> 00:16:25,880
Scott Van Pelt that sticks out 
as kind of not belonging within 

317
00:16:25,880 --> 00:16:27,480
the mix. 
I think Brian Windhorst has 

318
00:16:27,480 --> 00:16:29,160
developed into that kind of a 
guy. 

319
00:16:29,680 --> 00:16:33,120
I think Tim Legler has, you 
know, been pretty good in that 

320
00:16:33,120 --> 00:16:35,160
spectrum. 
They've got some other anchors 

321
00:16:35,160 --> 00:16:38,480
that I like. 
Like I will always if I've got 

322
00:16:38,480 --> 00:16:41,240
ESPN on and Sports Center comes 
on and Nicole Briscoe is 

323
00:16:41,240 --> 00:16:44,800
hosting, I will watch Nicole 
Briscoe hosting Sports Center. 

324
00:16:44,800 --> 00:16:47,400
I just think she's, she might be
one of my top five favorite 

325
00:16:47,400 --> 00:16:50,640
broadcasters across the board 
right now in sports media. 

326
00:16:51,360 --> 00:16:55,120
But so much of their sports 
specific coverage has become 

327
00:16:55,120 --> 00:17:00,120
about debate and it has become 
about opinions that don't really

328
00:17:00,120 --> 00:17:02,480
have nuance, aren't grounded in 
anything. 

329
00:17:03,520 --> 00:17:05,960
They're grounded it, well, 
they're not really, like I said,

330
00:17:05,960 --> 00:17:07,880
they're not grounded in 
anything, but they're focused so

331
00:17:07,880 --> 00:17:16,040
much on a very surface level 
perception of what a casual 

332
00:17:16,040 --> 00:17:19,000
sports fan or someone who 
doesn't really love sports but 

333
00:17:19,000 --> 00:17:24,319
loves the idea of a city or the 
idea of fandom might be 

334
00:17:24,319 --> 00:17:27,960
interested in talking about. 
And the weird thing is like it's

335
00:17:27,960 --> 00:17:32,440
across all of their sports, but 
it it hits the hardest with the 

336
00:17:32,640 --> 00:17:35,920
with their NBA coverage. 
And when I think about Zach 

337
00:17:35,920 --> 00:17:39,240
Lowe, like Zach Lowe represents 
to some degree exactly the wrong

338
00:17:39,240 --> 00:17:44,520
kind of content for ESPN in that
there's there's nuance involved.

339
00:17:44,720 --> 00:17:47,960
If you listen to his podcast, 
which I do pretty regularly now 

340
00:17:48,240 --> 00:17:51,280
like, and, and this has been the
case even when he had a podcast 

341
00:17:51,280 --> 00:17:54,000
at ESPN. 
He's not making a lot of crazy 

342
00:17:54,000 --> 00:17:55,640
proclamations. 
He's a good interviewer. 

343
00:17:55,640 --> 00:17:57,320
He has a lot of interesting 
thoughts, but they're always 

344
00:17:57,320 --> 00:18:00,280
grounded in his reporting. 
And that's not what you're 

345
00:18:00,280 --> 00:18:03,720
getting out of Stephen A Smith. 
It's not what you're getting 

346
00:18:03,720 --> 00:18:05,240
certainly out of Kendrick 
Perkins. 

347
00:18:05,240 --> 00:18:08,840
It's not what you're getting out
of a lot of these guys who are, 

348
00:18:08,880 --> 00:18:13,080
you know, on on their coverage 
and even even the people that 

349
00:18:13,080 --> 00:18:16,600
they have where you do feel like
they might be able to contribute

350
00:18:16,600 --> 00:18:19,840
in some positive way. 
The formatting with which they 

351
00:18:19,840 --> 00:18:23,600
do these shows doesn't showcase 
the good things that those 

352
00:18:23,600 --> 00:18:25,920
people have to say. 
And this is something we've 

353
00:18:25,920 --> 00:18:27,240
heard Bill Simmons complain 
about. 

354
00:18:27,240 --> 00:18:29,920
It's something we, you know, we 
feel complain about it. 

355
00:18:29,920 --> 00:18:32,120
It's like it's not just like a 
white male perspective. 

356
00:18:32,120 --> 00:18:36,680
It's like everything is so 
overproduced and so short and so

357
00:18:36,680 --> 00:18:41,440
segmented that it ends up that 
nuance and depth are the first 

358
00:18:41,440 --> 00:18:44,360
things to go with most of the 
things that are on their linear 

359
00:18:44,360 --> 00:18:45,760
programming. 
And that's unfortunate. 

360
00:18:45,960 --> 00:18:49,800
You almost can't blame Stephen A
or I mean, you, you can and we 

361
00:18:49,800 --> 00:18:54,200
will. 
But you can't get mad at them 

362
00:18:54,200 --> 00:18:56,960
when they have 30 seconds to do 
a halftime show. 

363
00:18:57,280 --> 00:19:01,200
And it's like we come back, we 
see two, you know, quick 

364
00:19:01,200 --> 00:19:03,480
highlights of usually the 
Lakers. 

365
00:19:03,840 --> 00:19:08,200
And then Stephen A will say 
something inane and something 

366
00:19:08,200 --> 00:19:10,560
random about how this player 
isn't playing. 

367
00:19:10,600 --> 00:19:13,080
I mean, Simmons does the whole 
step up thing, which at this 

368
00:19:13,080 --> 00:19:16,160
point feels like he's just wants
to say players should step up. 

369
00:19:16,520 --> 00:19:19,920
But Stephen A will say this 
player needs to step up, 

370
00:19:19,920 --> 00:19:22,320
Whatever. 
And then Perkins will say, I 

371
00:19:22,320 --> 00:19:24,280
don't know. 
They yell at each other for 45 

372
00:19:24,280 --> 00:19:26,560
seconds and then they send it to
a break again. 

373
00:19:26,560 --> 00:19:28,120
You know, Malika Andrews will 
send it to a break. 

374
00:19:28,360 --> 00:19:30,800
They'll do that one more time. 
And then the game starts again. 

375
00:19:31,240 --> 00:19:34,280
And at this point, just show 
that, show more ads, you know, 

376
00:19:34,320 --> 00:19:38,520
like you don't even have to have
a like, I don't think anyone's 

377
00:19:38,520 --> 00:19:40,400
satisfied. 
Like I can't imagine ESP NS 

378
00:19:41,600 --> 00:19:44,520
themselves are satisfied. 
I can't imagine the NBA 

379
00:19:44,520 --> 00:19:46,240
satisfied. 
Like I don't get the point of 

380
00:19:46,240 --> 00:19:48,800
any of that. 
This is where I'm not totally 

381
00:19:48,800 --> 00:19:52,360
sure. 
I mean, I if, if it was that, if

382
00:19:52,360 --> 00:19:55,480
it was something that the NBA 
hated, we know that they would 

383
00:19:55,480 --> 00:19:58,640
do something about it. 
I mean, famously the first year 

384
00:19:58,640 --> 00:20:03,160
that ESPN got the NBA contract 
in whatever was 2002, they had 

385
00:20:03,160 --> 00:20:07,000
Brad Nessler as their lead play 
by play guy and David Stern like

386
00:20:07,000 --> 00:20:11,760
went nuts behind the scenes, 
like screamed at every executive

387
00:20:11,760 --> 00:20:14,960
at at ESPN and and I think they 
would hired Marv Albert to come 

388
00:20:14,960 --> 00:20:17,240
in and do play by play that next
year. 

389
00:20:17,320 --> 00:20:22,240
I know David Stern had his 
critics and they he he deserved 

390
00:20:22,240 --> 00:20:26,560
them, you know, rest in rest in 
peace or whatever, but at least 

391
00:20:26,560 --> 00:20:29,000
he, it felt like he cared about 
the game more than Adam Silver 

392
00:20:29,000 --> 00:20:32,960
does. 
And you can't tell me that the 

393
00:20:33,000 --> 00:20:37,080
NBA product looks better now. 
I mean, it does TV wise in terms

394
00:20:37,080 --> 00:20:40,680
of like graphics and cameras and
all that, but in terms of it 

395
00:20:40,680 --> 00:20:46,120
mattering, you watch like a 2013
or a 2008 highlight clip and it 

396
00:20:46,120 --> 00:20:49,120
just looks better. 
I mean, maybe I'm being insane, 

397
00:20:49,400 --> 00:20:53,040
but I don't it just, it looks 
like a better product. 

398
00:20:53,040 --> 00:20:55,520
It there's more gravitas to the 
whole thing. 

399
00:20:55,520 --> 00:20:59,160
It just, it feels like there's 
energy that there just isn't. 

400
00:20:59,160 --> 00:21:02,280
Anymore you know, it's weird 
because I used to feel that way 

401
00:21:02,280 --> 00:21:05,920
and then I you know my team made
it to the finals this and I 

402
00:21:05,920 --> 00:21:08,680
didn't feel that way anymore and
I will say the in person 

403
00:21:08,680 --> 00:21:14,480
experience was pretty incredible
you. 

404
00:21:14,840 --> 00:21:18,320
You felt that at the game, not? 
And that's what I mean, it's 

405
00:21:18,320 --> 00:21:20,480
like it's there. 
It's not being captured 

406
00:21:20,480 --> 00:21:23,280
particularly well. 
Like, I went to multiple Pacers 

407
00:21:23,280 --> 00:21:26,120
games. 
I went to a Finals, you know, 

408
00:21:26,160 --> 00:21:28,840
to, to two of the Finals games. 
I went to Game 3 and I went to 

409
00:21:28,840 --> 00:21:32,040
Game 6 and, and the energy was 
off the charts. 

410
00:21:32,040 --> 00:21:33,880
The one I didn't go to was game 
four. 

411
00:21:33,880 --> 00:21:38,360
And it was shocking how muted 
the broadcast was in relation to

412
00:21:38,360 --> 00:21:41,720
everything else. 
And so, you know, when I, when I

413
00:21:41,720 --> 00:21:44,840
think about it, I'm just kind of
like there's something off in 

414
00:21:44,840 --> 00:21:47,360
terms of the way that the 
presentation is happening. 

415
00:21:48,160 --> 00:21:51,680
And, you know, I think TNT was 
not having similar problems with

416
00:21:51,680 --> 00:21:53,840
their game broadcast. 
So I thought that the coverage 

417
00:21:53,840 --> 00:21:55,760
of Pacers, Knicks was really 
good. 

418
00:21:56,480 --> 00:21:59,720
And it wasn't just obviously 
the, the, the game broadcast 

419
00:21:59,720 --> 00:22:03,200
itself. 
It was also the, you know, the 

420
00:22:03,200 --> 00:22:07,440
inside the NBA and, and their 
overall coverage surrounding the

421
00:22:07,440 --> 00:22:10,360
games. 
And it's an interesting contrast

422
00:22:10,360 --> 00:22:12,520
because that contrast isn't 
going to exist anymore because 

423
00:22:12,520 --> 00:22:14,720
there is no more TNTNBA 
coverage. 

424
00:22:14,720 --> 00:22:18,360
There's no more inside the NBA. 
And the NBA felt perfectly happy

425
00:22:18,360 --> 00:22:21,520
with jumping into bed with ESPN 
for most of it. 

426
00:22:21,520 --> 00:22:27,320
And then NBC, who notoriously 
does a bad job, in my opinion, 

427
00:22:27,360 --> 00:22:30,200
of making their coverage not 
look fake. 

428
00:22:31,040 --> 00:22:32,560
If you look at Sunday Night 
Football. 

429
00:22:32,720 --> 00:22:37,320
It's just not to say it's being 
so inorganic next to what CBS 

430
00:22:37,320 --> 00:22:41,200
and Fox do with their coverage, 
in my opinion, but that and that

431
00:22:41,200 --> 00:22:44,480
may be kind of the heart of some
of the issue with like the 

432
00:22:44,480 --> 00:22:49,240
Stephen A shtick. 
It feels forced to a ridiculous 

433
00:22:49,240 --> 00:22:51,240
extreme. 
You know, like, you know, 

434
00:22:51,240 --> 00:22:52,480
there's always been this 
struggle. 

435
00:22:52,480 --> 00:22:54,280
And I know that you had a 
question about this later, but 

436
00:22:54,280 --> 00:22:59,960
like the the whole concept of 
ESPN taking over inside the NBA 

437
00:23:01,400 --> 00:23:03,640
and why they haven't been able 
to duplicate that despite 

438
00:23:03,640 --> 00:23:07,640
throwing the kitchen sink at NBA
coverage in particular. 

439
00:23:07,640 --> 00:23:10,200
They've tried so many different 
people and so many different 

440
00:23:10,200 --> 00:23:12,280
formats. 
And they've had they had, you 

441
00:23:12,280 --> 00:23:15,560
know, they had Magic Johnson and
Bill Simmons and Sage Steele and

442
00:23:16,440 --> 00:23:18,960
a bunch of people that I've lost
track of over the course of time

443
00:23:19,200 --> 00:23:20,840
and it never works. 
And, you know, and it's 

444
00:23:20,840 --> 00:23:23,000
interesting because Simmons 
always blames the producers. 

445
00:23:23,000 --> 00:23:24,840
And I think that there's 
something to be said for that 

446
00:23:24,840 --> 00:23:28,240
because I don't know that the 
ESPN producers and whether 

447
00:23:28,240 --> 00:23:30,400
they're doing this on their own 
accord or whether they're doing 

448
00:23:30,400 --> 00:23:33,760
this because of orders that are 
coming down from up high, just 

449
00:23:33,760 --> 00:23:37,000
don't know what they're doing. 
But the, the, the concern I 

450
00:23:37,000 --> 00:23:40,560
guess I have with the whole 
process is that there is a 

451
00:23:41,640 --> 00:23:44,320
there's a lack of organic 
conversation. 

452
00:23:44,320 --> 00:23:47,480
There's a lack of, of flow even 
in the game broadcast. 

453
00:23:47,480 --> 00:23:50,200
And and this is where it's like,
I didn't think Reggie Miller was

454
00:23:50,200 --> 00:23:53,480
a good commentator and I don't 
really like listening to Stan 

455
00:23:53,480 --> 00:23:58,520
Van Gundy talk, but even that 
kind of awkward pairing with 

456
00:23:58,520 --> 00:24:02,560
Brian Anderson was miles better 
than what we got out of any of 

457
00:24:02,560 --> 00:24:05,360
the games with Breen, Doris 
Burke and Richard Jefferson. 

458
00:24:05,360 --> 00:24:08,000
And I don't even know if we can 
blame them because again, it's 

459
00:24:08,000 --> 00:24:13,160
like, if your studio shows feel 
stilted and in and inorganic and

460
00:24:13,160 --> 00:24:16,960
like forced, then your game 
broadcast also feel that way. 

461
00:24:17,240 --> 00:24:19,520
It's probably not the 
broadcaster's fault. 

462
00:24:19,760 --> 00:24:22,240
It's probably the production 
orders that they're running 

463
00:24:22,240 --> 00:24:25,360
with, and this is something that
feels like it extends to a bunch

464
00:24:25,360 --> 00:24:29,920
of different areas of the ESPN, 
you know, family of content. 

465
00:24:30,520 --> 00:24:33,760
I have like 1000 points slash 
questions off of that. 

466
00:24:33,960 --> 00:24:36,440
This this could be the first 12 
hour podcast. 

467
00:24:38,120 --> 00:24:41,000
Let's start with the broadcast 
itself. 

468
00:24:41,120 --> 00:24:45,120
Yeah. 
Was am I losing my mind or was 

469
00:24:45,120 --> 00:24:48,880
Doris Burke better? 
Like she used to be good, right?

470
00:24:48,960 --> 00:24:51,160
Like, I don't want to attack 
her. 

471
00:24:51,160 --> 00:24:53,640
I mean, Richard Jefferson also 
is annoying, but like Doris 

472
00:24:53,640 --> 00:24:57,000
Burke, I feel like five years 
ago I was in the bag for her. 

473
00:24:57,000 --> 00:24:59,040
I was obsessed with. 
I was like, this person knows 

474
00:24:59,040 --> 00:25:02,640
what she's talking about. 
She is funny, she's interesting.

475
00:25:02,680 --> 00:25:05,560
And maybe it's just the 
combination of people they had, 

476
00:25:06,240 --> 00:25:09,440
but it just didn't work at all. 
Where it felt like they were 

477
00:25:09,480 --> 00:25:11,400
attacking each other to get 
points across. 

478
00:25:11,880 --> 00:25:17,520
It felt like they didn't really 
care about the games in a way 

479
00:25:17,600 --> 00:25:21,240
that they were like just trying 
to push it to the end in some 

480
00:25:21,240 --> 00:25:21,800
ways. 
I don't. 

481
00:25:21,840 --> 00:25:24,880
It just there were so many 
times, I mean, we talked about, 

482
00:25:24,920 --> 00:25:26,760
I think this may have been the 
impetus for this whole thing was

483
00:25:26,760 --> 00:25:30,080
Rick Carlisle yelling at the 
refs and them saying, oh, he's 

484
00:25:30,080 --> 00:25:33,120
upset, but then never saying 
what he was upset about, why he 

485
00:25:33,120 --> 00:25:36,560
was upset, why he was annoyed. 
And then they just let it go and

486
00:25:36,560 --> 00:25:38,480
you're like, this is the most 
important thing that's happened 

487
00:25:38,480 --> 00:25:40,960
in the last 20 minutes and we're
going to get no information on 

488
00:25:40,960 --> 00:25:43,560
this. 
So it goes back to something you

489
00:25:43,560 --> 00:25:46,200
asked earlier, which was does 
that, you know, does Adam Silver

490
00:25:46,200 --> 00:25:48,800
care about the game the same way
that David Stern does? 

491
00:25:48,800 --> 00:25:52,800
And I think he does, but I don't
think he understands the 

492
00:25:52,800 --> 00:25:57,240
presentation of the game NBA 
wise and what it means to be 

493
00:25:57,240 --> 00:26:01,720
partnered with ESPN as as your 
primary partner as opposed to 

494
00:26:01,720 --> 00:26:04,520
basically having them share the 
stage with Turner. 

495
00:26:05,240 --> 00:26:08,160
Because what Turner always did 
really well was they presented 

496
00:26:08,160 --> 00:26:11,520
the game respectfully, but they 
also presented the game in a 

497
00:26:11,520 --> 00:26:16,120
style that was honest. 
And I feel like the problem with

498
00:26:16,120 --> 00:26:20,040
a lot of ESP NS coverage is it's
not, it doesn't feel honest. 

499
00:26:20,600 --> 00:26:26,360
It doesn't feel like it's coming
from a place of, of joy or, or 

500
00:26:26,360 --> 00:26:28,360
interest. 
And this is actually, I think 

501
00:26:28,360 --> 00:26:30,560
where, oh, I know a lot of 
Pacers fans got really 

502
00:26:30,560 --> 00:26:35,160
frustrated with the way ESPN 
covered the games in the Finals 

503
00:26:35,720 --> 00:26:41,080
because all ESPN seemed to want 
to talk about was either Shay 

504
00:26:41,080 --> 00:26:44,560
Gildrus, Alexander or how nobody
was watching the finals in one 

505
00:26:44,560 --> 00:26:47,120
way or another because they were
small market teams like they 

506
00:26:47,120 --> 00:26:49,840
were they were pining for 
something that wasn't there. 

507
00:26:50,320 --> 00:26:55,240
There was no effort to build up 
the Pacers or the Thunder. 

508
00:26:55,440 --> 00:26:58,680
I mean, you know, Scott Van Pelt
goes on his podcast and actually

509
00:26:58,680 --> 00:27:02,000
like issues of mea culpa. 
And it was like we didn't see 

510
00:27:02,000 --> 00:27:03,560
this team coming. 
We didn't build them up 

511
00:27:03,560 --> 00:27:06,040
effectively. 
We didn't do our jobs 

512
00:27:06,040 --> 00:27:08,520
essentially. 
At least he said he didn't do 

513
00:27:08,520 --> 00:27:11,440
his. 
And it kind of it, it hits to a 

514
00:27:11,440 --> 00:27:14,000
larger point in general. 
The Doris Burke thing is 

515
00:27:14,000 --> 00:27:17,040
interesting because I do feel 
like her commentary has gotten 

516
00:27:17,040 --> 00:27:21,920
less effective and and and less 
good because the NBA seems to 

517
00:27:21,920 --> 00:27:26,040
think, well we can't have people
questioning the referees, which 

518
00:27:26,240 --> 00:27:29,800
I agree with. 
Although I'll note if you watch 

519
00:27:29,800 --> 00:27:32,880
an NFL broadcast, people 
question the calls of the 

520
00:27:32,880 --> 00:27:34,760
referees all the time and it 
doesn't. 

521
00:27:34,920 --> 00:27:37,640
It's gotten much better. 
I feel like he used to be much 

522
00:27:37,640 --> 00:27:40,920
more safe and he'll, he'll 
attack someone now. 

523
00:27:40,920 --> 00:27:44,080
I mean, I know we were talking 
about NBC, but I, I think he's 

524
00:27:44,960 --> 00:27:46,080
good. 
I mean, maybe it's just that 

525
00:27:46,080 --> 00:27:48,000
everyone else has gotten a 
little worse just in general, 

526
00:27:48,200 --> 00:27:51,680
but I think he knows what he's 
doing and he I respect when he 

527
00:27:52,240 --> 00:27:56,280
when he makes a point, he really
digs into it and no one's doing 

528
00:27:56,280 --> 00:27:59,040
that on ESPI. 
Feel like I was listening to 

529
00:27:59,040 --> 00:28:04,320
Zach Lowe before too, and he was
kind of not trashing, but like 

530
00:28:04,320 --> 00:28:06,520
really annoyed. 
It seemed like with LeBron and 

531
00:28:06,520 --> 00:28:09,400
with Lebron's whole shtick in LA
and trying to go somewhere else 

532
00:28:09,960 --> 00:28:14,120
and it felt genuine because he's
not constantly attacking LeBron.

533
00:28:14,120 --> 00:28:16,760
You know, at a certain point 
Skip Bayless says LA bum and 

534
00:28:16,760 --> 00:28:19,000
you're like, well, this is just 
he needs to put out a tweet 

535
00:28:19,000 --> 00:28:20,120
today. 
You know, he needs to do 

536
00:28:20,120 --> 00:28:22,040
something. 
And Stephen A's like that too, 

537
00:28:22,040 --> 00:28:25,600
where he's like attacking Tyrese
or he's attacking Giannis or 

538
00:28:25,600 --> 00:28:27,960
he's and it's just like, we know
you're doing this for clicks 

539
00:28:27,960 --> 00:28:31,680
when Zach Lowe's doing it, it 
just feels like an organic thing

540
00:28:31,680 --> 00:28:35,360
that he's talking about, that he
just is annoyed by this whole 

541
00:28:36,440 --> 00:28:38,120
rigmarole of this whole thing, 
you know? 

542
00:28:38,200 --> 00:28:40,080
Yeah, no, I think it's a good 
point. 

543
00:28:40,080 --> 00:28:43,400
And it does feel like so much of
what happens with ESP NS content

544
00:28:43,400 --> 00:28:46,840
is very calculated. 
And I think that, I mean, 

545
00:28:46,880 --> 00:28:50,880
there's always a certain degree 
of calculus in any sports 

546
00:28:50,880 --> 00:28:52,680
broadcast, any broadcasting in 
general. 

547
00:28:52,680 --> 00:28:55,600
I mean, I look, I I work in this
industry part time. 

548
00:28:55,600 --> 00:28:57,560
That's what, that's what it's 
going to. 

549
00:28:57,960 --> 00:29:03,480
Be but it, but it's forcing it 
every day for the sake of having

550
00:29:03,480 --> 00:29:08,600
content to put out is frankly, 
people see through that very 

551
00:29:08,600 --> 00:29:10,480
quickly. 
And I think that that's what's 

552
00:29:10,480 --> 00:29:12,600
happened with a lot of ESP NS 
coverage now. 

553
00:29:13,040 --> 00:29:15,200
You know, it's, it's also 
interesting because I think the 

554
00:29:15,200 --> 00:29:20,920
NBA in general historically 
suffers from a lot of 

555
00:29:20,920 --> 00:29:26,040
astroturfing of, of fan bases. 
Like, there's a lot of I've 

556
00:29:26,040 --> 00:29:28,440
always been fascinated by the 
fact that the NBA has the 

557
00:29:28,440 --> 00:29:34,320
youngest, average aged fan of 
any of the four major sports and

558
00:29:34,320 --> 00:29:37,560
has for like 40 years. 
At some point. 

559
00:29:37,560 --> 00:29:40,320
You would think their audience 
would age, but it feels like 

560
00:29:40,320 --> 00:29:44,000
their audience kind of 
disappears between ages 35 and 

561
00:29:44,000 --> 00:29:48,440
45 because people get tired of 
how infantile a lot of the 

562
00:29:48,440 --> 00:29:52,720
storylines tend to be. 
And I feel like ESPN to some 

563
00:29:52,720 --> 00:29:56,760
degree does the NBA disservice 
because they feed into that 

564
00:29:57,000 --> 00:29:59,960
because a lot of what does get 
talked about is either 

565
00:29:59,960 --> 00:30:03,480
incredibly surface level stuff 
or it's only focused on a very 

566
00:30:03,480 --> 00:30:06,720
small number of stars or a very 
small number of teams. 

567
00:30:07,160 --> 00:30:10,320
It doesn't take into account the
breadth of the league and the 

568
00:30:10,320 --> 00:30:14,080
way that the league has a ton of
interesting players, has a ton 

569
00:30:14,080 --> 00:30:16,440
of interesting teams, has a 
bunch of you know, there's 

570
00:30:16,440 --> 00:30:18,720
there's a bunch of different 
methodologies by which teams go 

571
00:30:18,720 --> 00:30:22,320
about things and you hear about 
it feels like none of that on 

572
00:30:22,400 --> 00:30:27,240
ESP NS primary programming. 
And when I think about the way 

573
00:30:27,240 --> 00:30:30,600
that they are like, you know, 
that they tried to cover other 

574
00:30:30,600 --> 00:30:32,720
sports. 
Their NFL coverage has gradually

575
00:30:32,720 --> 00:30:36,360
grown into that as well, where 
the ton of Cowboys, the ton of 

576
00:30:36,360 --> 00:30:39,920
giants, you know, they'll be 
occasional players that'll pop 

577
00:30:39,920 --> 00:30:41,920
up and then there'll be certain 
teams that they have to talk 

578
00:30:41,920 --> 00:30:44,440
about, but they clearly don't 
want to like they, you know, 

579
00:30:45,200 --> 00:30:48,520
there's a there's just a real 
resistance to covering the whole

580
00:30:48,520 --> 00:30:50,240
sport. 
And I, and I do think that part 

581
00:30:50,240 --> 00:30:54,800
of this issue is that if you 
think about the history of ESPN 

582
00:30:56,320 --> 00:30:58,920
when they came of age in that 
period, we're mentioning 

583
00:30:58,920 --> 00:31:03,360
eighties, 90s, early 2000s, they
could be the national network 

584
00:31:03,480 --> 00:31:06,240
for everybody. 
And you know, they're going to 

585
00:31:06,240 --> 00:31:08,560
cover the games, they're going 
to cover the events, things like

586
00:31:08,560 --> 00:31:10,920
that. 
You know, I can't ever remember 

587
00:31:10,920 --> 00:31:14,920
sitting around during the 2000 
Finals and saying, God, their 

588
00:31:14,920 --> 00:31:17,040
coverage of the Pacers sucks. 
Like it never even would have 

589
00:31:17,040 --> 00:31:18,320
occurred to me to think that 
way. 

590
00:31:18,800 --> 00:31:24,640
But part of that time period was
there was vibrant local media, 

591
00:31:25,080 --> 00:31:28,680
multiple outlets in local in the
local media that would cover 

592
00:31:28,680 --> 00:31:31,560
these teams effectively. 
Now, I think New York still has 

593
00:31:31,560 --> 00:31:34,480
that. 
I think LA has that to to a 

594
00:31:34,480 --> 00:31:36,280
similar degree. 
Chicago has it. 

595
00:31:36,520 --> 00:31:40,440
Most of the other cities in in 
these leagues don't have that. 

596
00:31:40,440 --> 00:31:42,920
I mean, the Indy Star is behind 
a paywall. 

597
00:31:43,080 --> 00:31:46,840
Local television is generally 
doing very base level stories. 

598
00:31:47,080 --> 00:31:51,760
There's not really a local place
to go for coverage of your team.

599
00:31:51,840 --> 00:31:56,240
So people look to ESPN and 
instead they find ESPN is, you 

600
00:31:56,240 --> 00:31:58,480
know, basically doing the LeBron
fandom thing. 

601
00:31:58,480 --> 00:32:01,720
Like, you know, they're covering
the the Lakers, Cowboys, Yankees

602
00:32:01,720 --> 00:32:04,400
and maybe one or two other teams
sprinkled in. 

603
00:32:05,040 --> 00:32:07,400
And I think people get resentful
of that because it's like, how 

604
00:32:07,400 --> 00:32:09,960
can you call yourself the 
worldwide Leader if you're only 

605
00:32:09,960 --> 00:32:11,760
covering a small part of the of 
the league? 

606
00:32:12,000 --> 00:32:15,400
And they do they're, they don't 
seem at all interested in 

607
00:32:15,400 --> 00:32:17,520
disabusing people of that 
notion. 

608
00:32:18,040 --> 00:32:20,840
They are instead just like, 
yeah, that's what we do. 

609
00:32:21,040 --> 00:32:23,680
We're unapologetic about it. 
And we're going to do it over 

610
00:32:23,680 --> 00:32:26,720
and over and over again because 
we know that it's going to get 

611
00:32:26,880 --> 00:32:30,440
whatever click numbers we need 
or whatever ad numbers we need 

612
00:32:30,800 --> 00:32:34,760
to keep the network going. 
And there's another kind of more

613
00:32:34,760 --> 00:32:37,440
nefarious aspect to all of this 
that we'll talk about later. 

614
00:32:37,440 --> 00:32:39,600
But that seems to be the crux of
a lot of the production 

615
00:32:39,600 --> 00:32:42,280
decisions that get made with 
these shows and even with the 

616
00:32:42,280 --> 00:32:44,080
broadcast that they do for the 
games. 

617
00:32:44,560 --> 00:32:47,400
It reminds me of the whole pivot
to video thing, which keeps 

618
00:32:47,920 --> 00:32:50,200
which happens what, every three 
years. 

619
00:32:50,200 --> 00:32:54,880
Everyone decides video is like 
the new thing instead of writing

620
00:32:55,080 --> 00:32:57,960
and then it disappears and then 
Facebook fakes the numbers and 

621
00:32:57,960 --> 00:33:00,600
that was like a whole what was 
that like 5-6 years ago at this 

622
00:33:00,600 --> 00:33:02,480
point? 
That was that was like a solid 

623
00:33:02,480 --> 00:33:03,920
decade ago, I hate to tell you 
that. 

624
00:33:03,920 --> 00:33:04,720
Was it a decade? 
I think. 

625
00:33:04,840 --> 00:33:06,520
It was like 2014. 
Fifteen. 

626
00:33:06,520 --> 00:33:08,960
Somewhere in that range. 
The pivot to video part, yes. 

627
00:33:08,960 --> 00:33:10,320
Well, no, yeah. 
And then there was like the 

628
00:33:10,320 --> 00:33:13,160
whole backlash and then this. 
It just keeps happening. 

629
00:33:13,480 --> 00:33:18,160
And ESPN is doing this. 
It's it's a real chicken or the 

630
00:33:18,160 --> 00:33:19,880
egg situation. 
I'm just like rambling at this 

631
00:33:19,880 --> 00:33:22,800
point for this podcast. 
There's a podcaster for and 

632
00:33:23,600 --> 00:33:26,680
where it's like, if we give you 
more interesting information, 

633
00:33:27,560 --> 00:33:31,120
eventually you'll know these 
teams more and you'll be more 

634
00:33:31,120 --> 00:33:34,040
invested when the Pacers are in 
the finals, when the Thunder are

635
00:33:34,040 --> 00:33:36,640
in the finals. 
And if we don't show you any of 

636
00:33:36,640 --> 00:33:38,960
their games during the regular 
season, why would you care about

637
00:33:38,960 --> 00:33:44,440
these teams? 
And you just, I just get so mad 

638
00:33:44,440 --> 00:33:49,160
thinking about how how much 
nothing there is on these, yeah,

639
00:33:49,440 --> 00:33:51,840
on these channels. 
Part of it is also, and I think 

640
00:33:51,840 --> 00:33:54,840
this kind of goes back to we 
have to go to ESP NS NFL 

641
00:33:54,840 --> 00:33:59,120
coverage and look at what 
happened there where ESPN tried 

642
00:33:59,120 --> 00:34:01,640
to essentially have it both 
ways. 

643
00:34:01,640 --> 00:34:05,600
They wanted to have a robust 
investigative journalism center 

644
00:34:05,960 --> 00:34:08,520
that would do hard hitting 
stories so that they could feel 

645
00:34:08,520 --> 00:34:10,120
good about themselves in The 
Newsroom. 

646
00:34:10,480 --> 00:34:12,520
But then they also wanted to 
have a strong commercial 

647
00:34:12,520 --> 00:34:18,520
relationship with the NFL. 
And the NFL was like, you can't 

648
00:34:18,520 --> 00:34:21,639
do both of these things. 
You you can't go report on Ray 

649
00:34:21,639 --> 00:34:24,960
Rice and then expect to get our 
best games on Monday Night 

650
00:34:24,960 --> 00:34:26,520
Football. 
Like it's not going to work that

651
00:34:26,520 --> 00:34:29,239
way. 
And you know, John Skipper was 

652
00:34:29,239 --> 00:34:30,320
like, what? 
We're going to stick to our 

653
00:34:30,320 --> 00:34:33,760
principles. 
And ESPN kept getting worse and 

654
00:34:33,760 --> 00:34:36,400
worse and in terms worse and 
worse games. 

655
00:34:37,080 --> 00:34:40,760
Then Jimmy Pitaro gets hired and
you go back and read the Brian 

656
00:34:40,760 --> 00:34:42,760
Curtis articles from The Ringer 
about this. 

657
00:34:42,760 --> 00:34:45,800
You know, the, the fixing of 
the, the mending of the fences 

658
00:34:46,120 --> 00:34:50,520
and the manning of defenses was 
essentially ESPN agreeing to not

659
00:34:51,000 --> 00:34:54,199
say nasty things about the NFL. 
And we'll then you'll, we'll 

660
00:34:54,199 --> 00:34:57,240
play ball with you. 
Well, that arrangement clearly 

661
00:34:57,240 --> 00:35:01,880
happens with the NBA as well. 
Like there's very few actual 

662
00:35:02,960 --> 00:35:06,120
deep critical things or 
investigative things that are 

663
00:35:06,120 --> 00:35:09,400
occurring with the NBA that ESPN
is originating. 

664
00:35:09,840 --> 00:35:12,760
And when they do them, it's 
always couched in very specific 

665
00:35:12,760 --> 00:35:16,280
terminologies. 
It it all feels very sanitized 

666
00:35:16,280 --> 00:35:18,440
because these are corporate 
partners that they can't afford 

667
00:35:18,440 --> 00:35:21,520
to give up. 
I mean, the, oh, sorry, but the,

668
00:35:21,840 --> 00:35:25,560
the Malik Beasley thing, I mean,
that's the whole that's we've 

669
00:35:25,560 --> 00:35:27,440
talked about ESPN bet plenty of 
times. 

670
00:35:27,440 --> 00:35:29,800
And is that the more nefarious 
thing you were hitting towards? 

671
00:35:30,160 --> 00:35:32,480
OK, see what I mean? 
I'm I'm following along. 

672
00:35:33,520 --> 00:35:36,800
The ESPN bet thing I think is 
fascinating because what you 

673
00:35:36,800 --> 00:35:42,520
have to keep in mind is ESPN got
rich, really rich for years, 

674
00:35:42,520 --> 00:35:45,880
decades, because they had, 
unlike most of their partners in

675
00:35:46,000 --> 00:35:49,560
or most of the other places in 
media, they had two completely 

676
00:35:49,560 --> 00:35:52,280
separate revenue streams. 
They had an advertising revenue 

677
00:35:52,280 --> 00:35:55,240
stream, which is very lucrative.
And then they had the subscriber

678
00:35:55,240 --> 00:35:59,400
revenue stream because all of 
the people that had basic cable 

679
00:35:59,840 --> 00:36:03,760
were paying essentially, you 
know, by the late aughts, early 

680
00:36:03,760 --> 00:36:09,880
20 tens, everybody was paying 7 
to $9 per month to ESPN, even if

681
00:36:09,880 --> 00:36:12,000
you didn't watch it at all, 
because it was bundled with 

682
00:36:12,000 --> 00:36:14,960
basic cable. 
And if they it had to be there 

683
00:36:15,000 --> 00:36:18,960
like no one was gonna So many 
people would have left if ESPN 

684
00:36:18,960 --> 00:36:22,880
wasn't part of the deal. 
And that worked until people 

685
00:36:22,880 --> 00:36:26,000
started cutting the cord about 
2014. 

686
00:36:26,560 --> 00:36:29,360
Well, we're eleven years into 
that and I think we've lost like

687
00:36:29,360 --> 00:36:35,160
40 or 50,000 cable subscribers 
and that revenue's just not 

688
00:36:35,160 --> 00:36:37,720
there at the same level anymore.
And, and it's going to continue 

689
00:36:37,720 --> 00:36:43,280
to go down South. 
ESPN, you know, they because 

690
00:36:43,280 --> 00:36:46,520
they have to keep going out and 
buying live, live game rights 

691
00:36:46,520 --> 00:36:50,200
and, and they have to keep 
bidding on things, had to make a

692
00:36:50,200 --> 00:36:52,360
decision about how they were 
going to generate that extra 

693
00:36:52,360 --> 00:36:54,600
revenue to try to make up the 
revenue that they were no longer

694
00:36:54,600 --> 00:36:55,680
making. 
Because keep in mind, they were 

695
00:36:55,680 --> 00:36:59,600
like a profit Center for Disney 
who has had its own issues from 

696
00:36:59,600 --> 00:37:02,400
a budgetary perspective, as I 
think those of you who follow 

697
00:37:02,520 --> 00:37:09,160
their stock prices are aware of.
And what ends up happening is 

698
00:37:09,200 --> 00:37:16,760
they create, they buy back a, a 
sports book that was in 

699
00:37:16,760 --> 00:37:19,000
partnership with Barstool, which
I think is hilarious. 

700
00:37:19,400 --> 00:37:22,840
And they rebranded the ESPN BET 
and they built so much of their 

701
00:37:22,840 --> 00:37:25,800
future earnings potential around
ESPN BET. 

702
00:37:26,120 --> 00:37:29,640
But what that requires is being 
on really friendly terms with as

703
00:37:29,640 --> 00:37:33,000
many sports leagues as possible 
because you have to have access 

704
00:37:33,000 --> 00:37:36,280
to the data, you have to have 
access to, you know, doing all 

705
00:37:36,280 --> 00:37:38,480
of these, these special related 
items. 

706
00:37:38,800 --> 00:37:40,560
You have to be able to build 
content out. 

707
00:37:40,720 --> 00:37:44,040
You got people making and I 
mean, ESP NS not alone in this. 

708
00:37:44,040 --> 00:37:46,800
And I want to, I want to make 
that clear that, you know, 

709
00:37:46,800 --> 00:37:49,720
they're, they're not the only 
ones who have their talent like 

710
00:37:49,720 --> 00:37:52,440
giving like their best wagers 
for the night. 

711
00:37:52,560 --> 00:37:55,720
But the difference is they're 
the rights holders and they are 

712
00:37:55,720 --> 00:37:58,280
supposed to be the worldwide 
leader in sports. 

713
00:37:58,640 --> 00:38:00,800
And what they've done is 
essentially backed themselves 

714
00:38:00,800 --> 00:38:04,640
into a financial corner where 
that's that's got to work 

715
00:38:04,640 --> 00:38:08,360
because they don't really have a
Plan B, which means they can't 

716
00:38:08,360 --> 00:38:11,240
really be that critical of the 
sports that they cover. 

717
00:38:11,480 --> 00:38:15,200
They can't risk doing a lot of 
in depth analysis because they 

718
00:38:15,200 --> 00:38:19,880
really need to be driving people
to the ESPN bet platform to make

719
00:38:19,880 --> 00:38:22,680
their wagers and continue to 
bring in that percentage of 

720
00:38:22,680 --> 00:38:24,040
money that they're getting off 
of those. 

721
00:38:24,040 --> 00:38:26,120
That's that's the game right 
now. 

722
00:38:26,360 --> 00:38:29,600
It's a very, it's a very 
different type of game than ESP 

723
00:38:29,600 --> 00:38:31,200
NS ever had to be involved in 
before. 

724
00:38:31,200 --> 00:38:33,400
And I don't think they figured 
out really how to do it 

725
00:38:33,400 --> 00:38:35,520
effectively. 
Do you use ESPN Bet? 

726
00:38:36,040 --> 00:38:37,480
No. 
Do you? 

727
00:38:37,600 --> 00:38:38,800
You'll gamble here and there, 
right? 

728
00:38:38,960 --> 00:38:40,200
Yeah, I, I. 
Actually, bet. 

729
00:38:40,440 --> 00:38:43,000
I've, I, I've used several of 
the platforms. 

730
00:38:43,000 --> 00:38:46,520
I I I'm not interested in ESPN 
bet because I don't gamble that 

731
00:38:46,520 --> 00:38:48,760
much first of. 
All I'm the same way where I I 

732
00:38:48,760 --> 00:38:51,560
have a DraftKings app. 
I'll bet I'll put $5 every so 

733
00:38:51,560 --> 00:38:54,600
often when my friends Ben or 
Jake tell me to. 

734
00:38:54,600 --> 00:38:55,320
Or Taylor. 
But. 

735
00:38:55,560 --> 00:38:58,040
I've gotten to the point where 
I'll, I'll use the Caesar's app 

736
00:38:58,040 --> 00:39:00,960
because I get points towards 
like rooms in Vegas at this 

737
00:39:00,960 --> 00:39:03,400
point, you know? 
Is is it working like it? 

738
00:39:03,600 --> 00:39:07,520
I this is like a broad question 
and for ESPN, you know, higher 

739
00:39:07,520 --> 00:39:11,520
ups, not really you, but is the 
ESPN, do people use ESPN BET 

740
00:39:12,320 --> 00:39:15,080
like is it worth the investment 
that they've made in and I mean 

741
00:39:15,120 --> 00:39:16,680
there. 
There was a piece in front 

742
00:39:16,680 --> 00:39:19,800
office Sports back in February 
and I haven't done a, a, a huge 

743
00:39:19,800 --> 00:39:24,000
amount of in depth research, but
you know, Pen Entertainment, 

744
00:39:24,000 --> 00:39:28,720
which owns the book itself and a
fourth quarter loss of $109 

745
00:39:28,720 --> 00:39:33,800
million, which, which some of 
you may have seen, they missed 

746
00:39:33,800 --> 00:39:38,200
analyst forecasts. 
And they, I think what I saw was

747
00:39:38,200 --> 00:39:41,480
like in New York, Illinois and 
New Jersey, which are the top 

748
00:39:41,480 --> 00:39:43,760
three states for, for sports 
wagering. 

749
00:39:44,200 --> 00:39:48,120
ESPN bet has 1 to 2% of the 
market in terms of revenue, 

750
00:39:48,760 --> 00:39:56,160
which is the, the, the target 
was 20% of the market by 2027. 

751
00:39:56,480 --> 00:39:59,200
They had a long way to go. 
And I, I be, I got to be honest,

752
00:40:00,000 --> 00:40:03,560
I don't, I don't ask my friends 
what they're wagering on, but I 

753
00:40:03,560 --> 00:40:06,480
don't hear a lot of people 
saying you need to get on ESPN 

754
00:40:06,480 --> 00:40:09,760
that because that's, it's kind 
of like the, it's like when we, 

755
00:40:09,760 --> 00:40:13,800
when we got legalized in certain
places, people would go drive to

756
00:40:13,800 --> 00:40:15,720
the dispensary, they would buy 
things. 

757
00:40:16,400 --> 00:40:20,240
I don't, I don't know a ton of 
people who are like, Hey, you 

758
00:40:20,240 --> 00:40:23,920
got to try this type of gummy 
out or it's a personal thing. 

759
00:40:24,280 --> 00:40:26,840
And, and I think for for a lot 
of people, gambling apps. 

760
00:40:27,560 --> 00:40:29,560
Well, I've told people like, you
know, the Caesar's app is 

761
00:40:29,560 --> 00:40:31,120
actually really good. 
You should try that. 

762
00:40:31,280 --> 00:40:34,080
I like it better than, you know,
like the Bet MGM app or the OR 

763
00:40:34,080 --> 00:40:36,960
the DraftKings app. 
But you don't care like I don't.

764
00:40:36,960 --> 00:40:40,600
Care, I'm in and I'm not you 
know, I see the ads, I've got 

765
00:40:40,600 --> 00:40:44,040
Aaron Dolan, you know, giving 
giving pics on on my screen. 

766
00:40:44,320 --> 00:40:47,160
It's not making me download the 
ESPN bet app. 

767
00:40:47,560 --> 00:40:51,000
So if the gambit here is we're 
going to take over 1/5 of the 

768
00:40:51,000 --> 00:40:56,440
marketplace in a four year span 
of time, I don't know what the 

769
00:40:56,440 --> 00:40:58,520
hell they thought they were 
going to do with that. 

770
00:40:58,520 --> 00:41:01,000
But I, I don't see it. 
I don't see it resonating at 

771
00:41:01,000 --> 00:41:05,440
this point. 
Yeah, I mean, I run a gambling 

772
00:41:05,440 --> 00:41:07,720
podcast. 
I'm not, I'm not hosting, but 

773
00:41:07,720 --> 00:41:10,080
I'm on it. 
They've never once we don't have

774
00:41:10,080 --> 00:41:13,400
any deals with FanDuel or 
DraftKings or Caesars or any of 

775
00:41:13,400 --> 00:41:15,680
these other sports books. 
They've never once mentioned 

776
00:41:15,680 --> 00:41:17,280
ESPN Bet. 
I bet you look at every 

777
00:41:17,280 --> 00:41:22,520
transcript of the 1000 or so 
episodes we've had and not once 

778
00:41:22,520 --> 00:41:24,960
has ESPN Bet been mentioned. 
And I know that's a very 

779
00:41:24,960 --> 00:41:27,880
specific example, but it's every
podcast I listen to. 

780
00:41:27,920 --> 00:41:30,160
I mean, obviously they have 
deals with FanDuel, DraftKings, 

781
00:41:30,160 --> 00:41:32,800
whatever. 
And ESPN obviously will promote 

782
00:41:32,800 --> 00:41:35,120
ESPN BET because they have to at
this point. 

783
00:41:35,600 --> 00:41:40,960
But any other podcast outside of
ESPN is not referencing ESPN 

784
00:41:40,960 --> 00:41:42,520
BET, at least that I've heard 
of. 

785
00:41:42,920 --> 00:41:47,000
And at that point, you're so 
ingrained in what you have and 

786
00:41:47,000 --> 00:41:49,760
ESPN, like I'm sure each of 
these gambling sites have 

787
00:41:49,760 --> 00:41:51,720
different like, perks and 
different reasons to get on. 

788
00:41:52,200 --> 00:41:54,200
But at a certain point, you have
enough apps. 

789
00:41:54,200 --> 00:41:56,040
I mean, we've talked about apps 
in general, and that was like a 

790
00:41:56,040 --> 00:41:58,000
whole Bill Simmons Grantland 
thing. 

791
00:41:58,320 --> 00:42:03,200
But there's a finite amount of 
space where you can be betting. 

792
00:42:03,240 --> 00:42:06,280
And it doesn't really make sense
that someone would go over to a 

793
00:42:06,280 --> 00:42:09,840
different one, especially when 
they're so locked in on one. 

794
00:42:10,080 --> 00:42:11,280
Right. 
Well, it's like if you've 

795
00:42:11,280 --> 00:42:15,360
already deposited money in one 
or two, yeah, why get another 

796
00:42:15,360 --> 00:42:16,680
one? 
Like there's no compelling 

797
00:42:16,680 --> 00:42:20,400
reason to. 
And, and, and so I think it's, 

798
00:42:20,400 --> 00:42:22,720
again, it's one of those things 
where, you know, Disney hemmed 

799
00:42:22,720 --> 00:42:24,280
and hawed over what they were 
doing. 

800
00:42:24,280 --> 00:42:27,240
And I part of the problem it's, 
and it's ironic because like if 

801
00:42:27,240 --> 00:42:31,200
you go back to the history of 
Deadspin, like Nick Denton 

802
00:42:31,200 --> 00:42:34,600
wanted them to start like a, a 
sports GAMBLING SITE. 

803
00:42:34,600 --> 00:42:37,720
This is what, 2005 or whatever 
it was, which no one was talking

804
00:42:37,720 --> 00:42:40,560
about sports gambling that 
wasn't in jail at that point. 

805
00:42:41,080 --> 00:42:43,600
Well, ESPN hated sports Gantt. 
They weren't allowed to mention 

806
00:42:43,600 --> 00:42:45,280
it. 
Like none of the broadcasters, 

807
00:42:45,480 --> 00:42:48,240
Simmons had a hole back and 
forth with them in Page 2. 

808
00:42:48,480 --> 00:42:53,560
But like the the guy who 
ranespn.com left ESPN to go form

809
00:42:53,800 --> 00:42:57,720
a site that covered gambling in 
like what, 2017? 

810
00:42:57,720 --> 00:43:00,880
That was, you know, that that 
was you know, that was a big 

811
00:43:00,880 --> 00:43:02,880
move. 
But that like the ship had 

812
00:43:02,880 --> 00:43:05,000
sailed by that point. 
They took so long to get to the 

813
00:43:05,000 --> 00:43:07,000
point where they like, hey, we 
got to make this our central 

814
00:43:07,000 --> 00:43:11,280
thing that it it was too late. 
I think now maybe they'll make 

815
00:43:11,280 --> 00:43:13,720
big strides here, Who knows? 
I'm just not seeing it happen. 

816
00:43:13,720 --> 00:43:17,640
But I I think as a factor of the
coverage, it hurts. 

817
00:43:18,160 --> 00:43:20,600
I don't know if it hurts 
necessarily in terms of the NBA 

818
00:43:20,600 --> 00:43:23,160
coverage, what what they're 
talking about, because it's not 

819
00:43:23,160 --> 00:43:27,480
necessarily directly affecting 
the hot take ishness of what's 

820
00:43:27,480 --> 00:43:31,920
happening on the shows, nor is 
it necessarily affecting the 

821
00:43:31,920 --> 00:43:37,040
content of the broadcast per SE.
But it it I do think it ties 

822
00:43:37,040 --> 00:43:40,080
back to this idea that they're 
kind of caught between a bunch 

823
00:43:40,080 --> 00:43:42,840
of different worlds, but they 
can't afford to piss the NBA 

824
00:43:42,840 --> 00:43:44,120
off. 
They can't afford to piss the 

825
00:43:44,120 --> 00:43:47,200
NFL off. 
So it ends up turning the volume

826
00:43:47,200 --> 00:43:50,640
down on what might be insightful
things and it ends up causing 

827
00:43:50,640 --> 00:43:54,680
them to bring people in whose 
primary stock and trade is just 

828
00:43:54,680 --> 00:43:57,720
spouting off things that can go 
on the Internet later, even if 

829
00:43:57,720 --> 00:43:59,320
they're not particularly 
interesting. 

830
00:43:59,360 --> 00:44:02,640
And I guess that's the thing. 
It's like the utility of Stephen

831
00:44:02,640 --> 00:44:06,640
A Smith yelling into a camera 
feels like it has a shelf life. 

832
00:44:07,160 --> 00:44:10,880
And it did, In fact, as people 
have often forgotten, like, ESPN

833
00:44:10,880 --> 00:44:15,880
fired Stephen A Smith once 
before, and he spent, like, 

834
00:44:15,880 --> 00:44:18,200
three years in the wilderness, 
and then they brought him back. 

835
00:44:18,200 --> 00:44:20,600
Do you remember this? 
No, I don't remember this. 

836
00:44:21,720 --> 00:44:22,200
Yeah. 
No. 

837
00:44:22,200 --> 00:44:26,480
Back in. 
He was like, you know, he was 

838
00:44:26,960 --> 00:44:33,440
big in in two, like, like O4 to 
O9 or O5 to O9. 

839
00:44:33,440 --> 00:44:36,400
He had this meteoric rise. 
And then there was a contract 

840
00:44:36,400 --> 00:44:40,600
dispute in 2009. 
So did they technically tell 

841
00:44:40,600 --> 00:44:42,200
they fire him? 
I guess not. 

842
00:44:42,200 --> 00:44:43,760
They Yeah. 
They just didn't renew it. 

843
00:44:43,760 --> 00:44:47,160
We was off the air for two years
and then they brought him back 

844
00:44:47,160 --> 00:44:49,520
in 2011. 
I've blocked this all out of my 

845
00:44:49,520 --> 00:44:51,040
memory. 
That was probably the best two 

846
00:44:51,040 --> 00:44:54,160
years of my life. 
I don't remember any of. 

847
00:44:54,160 --> 00:44:58,920
I don't remember any of it. 
I Yeah, I mean, but it's not, I 

848
00:44:58,920 --> 00:45:01,440
don't think it's just social 
media that's exhausted of it. 

849
00:45:01,680 --> 00:45:04,480
It's, I mean, I'm just from 
personal experience. 

850
00:45:04,720 --> 00:45:08,240
It's my dad, it's my mom. 
Like it's people just next to 

851
00:45:08,240 --> 00:45:12,640
the TV who just hear him Skip 
Bayless, whoever the guy is, 

852
00:45:12,800 --> 00:45:15,080
they're just, they just start 
yelling and there's certain 

853
00:45:15,080 --> 00:45:16,400
points like, I don't need to 
watch this anymore. 

854
00:45:16,400 --> 00:45:18,520
I mean, it's the same thing with
Fox News, the same thing with 

855
00:45:18,600 --> 00:45:21,720
CNNI mean, it's they're all the 
same at this point, but. 

856
00:45:22,560 --> 00:45:23,880
Well, here's the here's the 
issue. 

857
00:45:25,080 --> 00:45:29,000
Clearly people do watch at least
in some numbers, because they 

858
00:45:29,040 --> 00:45:31,280
that wouldn't be a method that 
gets used across all the 

859
00:45:31,280 --> 00:45:32,920
television. 
But I do think that we've gotten

860
00:45:32,920 --> 00:45:35,600
to a point these things are 
generational to some degree. 

861
00:45:36,160 --> 00:45:39,440
And I do think we've gotten to a
point where the number of people

862
00:45:39,440 --> 00:45:44,080
who are willing to watch that 
consistently and have that be 

863
00:45:44,080 --> 00:45:46,640
the primary thing that they're 
looking at gets less and less. 

864
00:45:46,640 --> 00:45:49,960
Now, obviously a lot of it these
days is going to be geared 

865
00:45:49,960 --> 00:45:53,040
towards the social media 
audience, but the problem with 

866
00:45:53,040 --> 00:45:57,640
the social media audience is 
that it's not a good sports 

867
00:45:57,640 --> 00:46:00,040
audience from a fandom 
perspective. 

868
00:46:00,520 --> 00:46:06,280
And, and, and what I mean by 
that is what works on Tiktok or 

869
00:46:06,280 --> 00:46:11,280
what works on Instagram Reels is
not really synonymous with what 

870
00:46:11,280 --> 00:46:13,400
works in terms of building 
fandom. 

871
00:46:13,880 --> 00:46:19,040
And I think for the NBA in 
particular, fandom of the NBA is

872
00:46:19,040 --> 00:46:22,280
largely centered around players,
but it also can be centered 

873
00:46:22,280 --> 00:46:23,840
around teams. 
And I think a lot of times the 

874
00:46:23,840 --> 00:46:27,200
team aspect has been left 
behind, you know, perhaps 

875
00:46:27,200 --> 00:46:28,440
through the detriment of the 
league. 

876
00:46:30,280 --> 00:46:33,560
And that is hard to capture if 
you're focusing mostly on people

877
00:46:33,560 --> 00:46:35,720
saying outrageous things to try 
to get attention. 

878
00:46:36,080 --> 00:46:42,280
And so you're dealing with a lot
of shallow fan observation, not 

879
00:46:42,280 --> 00:46:45,600
a lot of depth being built, not 
a lot of interest in the league 

880
00:46:45,680 --> 00:46:51,400
outside of spectacular moments. 
And while the league definitely 

881
00:46:51,400 --> 00:46:55,320
has spectacular moments, it's 
also got strategy and really 

882
00:46:55,320 --> 00:46:58,000
interesting things that happened
throughout NF LS the same way, 

883
00:46:59,160 --> 00:47:01,880
you know, but ESP NS always been
drawn to the highlight. 

884
00:47:02,240 --> 00:47:04,280
And I think that DNA is hard to 
shake. 

885
00:47:04,560 --> 00:47:07,280
So whether it's a highlight of 
somebody yelling or a highlight 

886
00:47:07,280 --> 00:47:12,000
of a dunk, that is it's eye 
candy, but it doesn't really 

887
00:47:12,000 --> 00:47:15,000
translate into the kind of in 
depth coverage that everybody 

888
00:47:15,000 --> 00:47:17,480
salivates over when it comes to 
say inside the NBA. 

889
00:47:17,600 --> 00:47:19,120
Those are two very different 
things. 

890
00:47:19,680 --> 00:47:22,560
And I don't know that ESP NS 
ever done the in depth thing. 

891
00:47:22,600 --> 00:47:24,880
Well, at least in the last 20 
years. 

892
00:47:25,560 --> 00:47:28,080
And I don't know where they get 
back to that. 

893
00:47:28,080 --> 00:47:33,840
But I do think that even Gen. 
Z is going to be looking for 

894
00:47:33,840 --> 00:47:36,640
something more meaningful in 
terms of their fandom. 

895
00:47:37,160 --> 00:47:40,480
And, you know, right now, I 
don't know that they're getting 

896
00:47:40,480 --> 00:47:44,040
that with a lot of these sports 
if they're going to ESPN for the

897
00:47:44,040 --> 00:47:47,000
basis of it, because so much of 
what the coverage ends up 

898
00:47:47,000 --> 00:47:51,280
focusing on is not that. 
I mean, and the exceptions stick

899
00:47:51,280 --> 00:47:53,440
out. 
We mentioned Scott Van Pelt, you

900
00:47:53,440 --> 00:47:58,240
know, college game day for the 
most part, does a good job of 

901
00:47:58,240 --> 00:48:00,800
feeling like they care about 
college football. 

902
00:48:01,520 --> 00:48:03,920
They'll talk about it in depth. 
They'll go, they'll, they'll 

903
00:48:03,920 --> 00:48:07,520
showcase things visually. 
And it's weird to like contrast 

904
00:48:07,520 --> 00:48:09,920
that with their college 
basketball coverage, which is 

905
00:48:09,920 --> 00:48:12,880
the exact opposite, where it's 
like the wrong people on air 

906
00:48:13,040 --> 00:48:17,680
talking about the wrong things 
and doing so in a way that just 

907
00:48:17,680 --> 00:48:20,720
feels very surface level to 
anybody who actually follows the

908
00:48:20,720 --> 00:48:24,200
sport closely. 
And it's, it's just like that. 

909
00:48:24,200 --> 00:48:27,200
There is, there are certain 
things that ESPN does do well, 

910
00:48:27,360 --> 00:48:31,000
but even those things you worry 
they're going to ruin because of

911
00:48:31,120 --> 00:48:33,400
what else they've ruined across 
the network. 

912
00:48:34,080 --> 00:48:37,760
Yeah, I mean, like, I want to 
get back to Gen. 

913
00:48:37,760 --> 00:48:42,680
Z for a second there, but ESPN 
was the dream when I was growing

914
00:48:42,680 --> 00:48:44,760
up. 
Like the place I wanted to work 

915
00:48:44,760 --> 00:48:48,560
was ESPN the Magazine, which 
feels like a lifetime ago at 

916
00:48:48,560 --> 00:48:50,640
this point. 
I wanted to work at Grantland. 

917
00:48:50,640 --> 00:48:55,600
I want to work for Page 2. 
Like that type of ESPN off 

918
00:48:55,600 --> 00:48:58,400
kilter, but still sports 
obsessed people. 

919
00:48:58,480 --> 00:49:00,000
I guess that's how I would 
describe it. 

920
00:49:00,440 --> 00:49:04,160
And now, like, I don't do people
want to work for ESPNI mean, 

921
00:49:04,160 --> 00:49:05,160
this is part of the Gen. 
Z thing. 

922
00:49:05,160 --> 00:49:09,160
I'm sure they do because it's a 
big name and because it's one of

923
00:49:09,160 --> 00:49:11,240
the few places left at a certain
point. 

924
00:49:11,400 --> 00:49:15,800
Well, yeah, but and they're 
laying off. 

925
00:49:15,800 --> 00:49:17,880
Like, is that something that 
they're striving for? 

926
00:49:17,880 --> 00:49:19,920
Like when you when you work, 
when you work with your 

927
00:49:19,920 --> 00:49:22,920
students, who are all Gen. 
Z at this point, unless there's 

928
00:49:22,920 --> 00:49:26,560
one guy just still hanging 
around, you know, I was going to

929
00:49:26,560 --> 00:49:28,680
name names, but. 
Never Kuwait, Greg. 

930
00:49:30,280 --> 00:49:35,200
Man, it feels, it feels so I 
remember the like, I remember we

931
00:49:35,200 --> 00:49:38,480
did the interview like the end 
of what was it the end of senior

932
00:49:38,480 --> 00:49:41,160
year interview where you asked 
like, what are your favorite 

933
00:49:41,160 --> 00:49:42,680
restaurants? 
What'd you learn in college? 

934
00:49:42,680 --> 00:49:44,720
And that feels like 5 days ago. 
Yeah. 

935
00:49:44,720 --> 00:49:47,920
And it's like, that was nine 
years, 9-8 years ago at. 

936
00:49:47,920 --> 00:49:49,280
This eight years ago? 
Yeah, time flies. 

937
00:49:49,280 --> 00:49:50,920
It really does. 
But like what? 

938
00:49:50,920 --> 00:49:52,280
What is Gen. 
Z that what what are your 

939
00:49:52,280 --> 00:49:53,760
students thinking? 
Do they watch these things? 

940
00:49:53,760 --> 00:49:55,000
Do they care about these things?
It's. 

941
00:49:55,000 --> 00:49:57,800
Weird, because I mean, one of 
the things I'll talk about a lot

942
00:49:57,800 --> 00:50:01,680
with our our faculty members 
that teach in sports media is 

943
00:50:02,960 --> 00:50:06,560
they don't watch a ton of it or 
they don't pay close enough 

944
00:50:06,560 --> 00:50:10,240
attention to it to really like 
this is this is not a criticism 

945
00:50:10,240 --> 00:50:10,760
of Gen. 
Z. 

946
00:50:10,760 --> 00:50:12,880
It's more it's, it's not a 
criticism of anything. 

947
00:50:12,880 --> 00:50:14,640
It's just the evolving nature of
media. 

948
00:50:15,720 --> 00:50:19,440
I feel like millennials right up
to the end of the millennial 

949
00:50:19,440 --> 00:50:24,960
generation, there were so few 
venues to get highlights, news, 

950
00:50:24,960 --> 00:50:27,040
information. 
Everybody devoured all the 

951
00:50:27,040 --> 00:50:28,680
content. 
You you watched all the 

952
00:50:28,680 --> 00:50:31,160
broadcasts, you know, you 
watched SportsCenter. 

953
00:50:31,160 --> 00:50:34,440
You, you read a. 
Full hour of SportsCenter and 

954
00:50:34,440 --> 00:50:36,280
then I would be like, oh, I 
haven't seen these highlights in

955
00:50:36,280 --> 00:50:38,200
an hour, I'll watch the other 20
minutes or whatever, you know, 

956
00:50:38,200 --> 00:50:39,600
and you end up watching the same
stuff. 

957
00:50:39,800 --> 00:50:42,960
And that's just not how people 
consume media in that generation

958
00:50:42,960 --> 00:50:44,400
now. 
And and there's nothing wrong 

959
00:50:44,400 --> 00:50:45,560
with it. 
It's just different. 

960
00:50:45,600 --> 00:50:51,400
And so it's it's what people 
consume tend to be, you know, 

961
00:50:51,400 --> 00:50:53,920
there are there are some shows 
that they'll consume, but it's 

962
00:50:54,480 --> 00:50:56,480
and it's not like people would 
be like, no, I wouldn't work at 

963
00:50:56,480 --> 00:50:59,520
ESPN, but I don't think it's the
end all be all. 

964
00:50:59,600 --> 00:51:02,800
And I'd work at ESPN, you know, 
like just putting it out there 

965
00:51:02,800 --> 00:51:05,240
if anyone's listening. 
No, it's clearly if they've 

966
00:51:05,240 --> 00:51:06,880
listened this far. 
Yeah, it may not. 

967
00:51:06,920 --> 00:51:07,760
It may not work. 
You're at the. 

968
00:51:07,760 --> 00:51:09,320
Top of their list of people they
work. 

969
00:51:09,680 --> 00:51:11,560
Fox Sports 1 is gonna hire me or
something, you know? 

970
00:51:12,680 --> 00:51:18,120
But I, I think that it's, it's 
no longer the, the primary place

971
00:51:18,120 --> 00:51:22,200
that people want to work to. 
It's not like I, I, I mean, I 

972
00:51:22,200 --> 00:51:24,680
guess like the New York Times is
still like this for people that 

973
00:51:24,680 --> 00:51:26,200
want to work in news. 
I don't know. 

974
00:51:26,840 --> 00:51:31,760
That yes, I mean that's another 
podcast too, but no, I'm I've 

975
00:51:32,120 --> 00:51:34,640
applied for jobs in the past New
York Times. 

976
00:51:35,120 --> 00:51:38,680
I mean, there's a lot of stuff 
happening there, but they do 

977
00:51:38,760 --> 00:51:40,440
good work. 
And the same can be said about 

978
00:51:40,440 --> 00:51:42,040
ESPN. 
Like I know I've been trashing 

979
00:51:42,040 --> 00:51:45,160
them and you've been critical, 
very smartly critical cuz you 

980
00:51:45,160 --> 00:51:50,720
know you have a future. 
But the New York Times and ESPN,

981
00:51:50,720 --> 00:51:53,880
like there's a reason they're 
institutions, like they matter. 

982
00:51:54,120 --> 00:51:57,760
They're big and people read them
and watch them and listen to 

983
00:51:57,760 --> 00:52:00,040
them for all sorts of things. 
I mean, the Daily's still good, 

984
00:52:00,360 --> 00:52:02,440
right? 
The New York Times art critics 

985
00:52:02,440 --> 00:52:03,800
are still good. 
You know, there's specific 

986
00:52:03,800 --> 00:52:06,400
things and ESP NS the same way 
we're, we're naming people and 

987
00:52:06,400 --> 00:52:09,840
they matter. 
So I, I can see like people or 

988
00:52:09,840 --> 00:52:13,280
students looking and being like,
I want to be this person or I 

989
00:52:13,280 --> 00:52:16,120
want to be, you know, someone on
one of these shows. 

990
00:52:16,120 --> 00:52:19,280
I want to work on college game 
day as opposed to I want to work

991
00:52:19,280 --> 00:52:22,680
at ESPN, which has more of a 
negative connotation than it 

992
00:52:22,680 --> 00:52:26,760
used to, at least, Yeah. 
I I look, I I think ultimately 

993
00:52:26,760 --> 00:52:30,480
it really is almost dependent, 
But part of the problem is, 

994
00:52:30,480 --> 00:52:34,160
frankly, for most young aspiring
sports broadcasters, they look 

995
00:52:34,160 --> 00:52:37,800
at ESPNI don't think they can 
see themselves there because 

996
00:52:37,800 --> 00:52:40,680
who's on the air? 
You know, it's, it's mostly ex 

997
00:52:40,680 --> 00:52:44,760
athletes or it's Stephen A 
Smith, You know, I mean, and 

998
00:52:45,320 --> 00:52:48,720
this is a criticism I have of a 
lot of sports media, which at 

999
00:52:48,720 --> 00:52:54,120
some point along the way, TV 
network executives got obsessed 

1000
00:52:54,120 --> 00:52:57,120
with the idea of we have to have
a former player here. 

1001
00:52:57,200 --> 00:52:59,000
We have to have another former 
player here. 

1002
00:52:59,400 --> 00:53:02,960
And it doesn't work in a lot of 
ways. 

1003
00:53:03,960 --> 00:53:06,880
And there are there are certain 
former players that are really 

1004
00:53:06,880 --> 00:53:09,440
good on air. 
You mentioned Chris Collinsworth

1005
00:53:09,440 --> 00:53:12,640
is really good on air. 
I think Troy Aikman is really 

1006
00:53:12,640 --> 00:53:15,400
good on air. 
I mean Charles Barkley inside 

1007
00:53:15,440 --> 00:53:18,120
the NBAI mean. 
There are people that are ex 

1008
00:53:18,120 --> 00:53:20,040
athletes that are really good on
air. 

1009
00:53:20,280 --> 00:53:22,480
But that's the exception more 
than the rule. 

1010
00:53:22,560 --> 00:53:25,280
There and and the and. 
The problem is it's a revolving 

1011
00:53:25,280 --> 00:53:29,040
door of people who are on air. 
I mentioned at their, you know, 

1012
00:53:29,040 --> 00:53:31,760
early on in the podcast, like, 
you know, the dream job 

1013
00:53:32,520 --> 00:53:35,760
unintentionally charting the 
terrible decision making of 

1014
00:53:35,760 --> 00:53:37,680
ESPN. 
The first year of dream job was 

1015
00:53:37,680 --> 00:53:41,720
charming bunch of kids coming 
out of college, couple of older 

1016
00:53:41,720 --> 00:53:43,720
people who really wanted to work
in sports. 

1017
00:53:44,160 --> 00:53:47,600
And you had this whole judging 
thing and, and you know, Mike 

1018
00:53:47,600 --> 00:53:49,200
Hall ends up winning it at the 
end. 

1019
00:53:49,200 --> 00:53:51,120
And he's had a long career. 
Like he works for Big 10 

1020
00:53:51,120 --> 00:53:52,960
Network, He worked for ESPN for 
a while. 

1021
00:53:53,520 --> 00:53:56,960
Year 2, they decided to do a 
whole show around picking the 

1022
00:53:56,960 --> 00:54:00,720
next NBA analyst who was a 
former player and no one cared. 

1023
00:54:00,920 --> 00:54:03,120
And it was a terrible, like a 
terrible sequence. 

1024
00:54:03,120 --> 00:54:06,520
But that's, you know, no one 
gets invested in these people 

1025
00:54:06,520 --> 00:54:08,040
'cause they're all kind of 
cookie cutter. 

1026
00:54:08,280 --> 00:54:11,120
Or if they have personalities, 
they're generally personalities 

1027
00:54:11,120 --> 00:54:14,080
that don't resonate on air. 
And this is the Kendrick Perkins

1028
00:54:14,080 --> 00:54:16,080
problem. 
Like, it's the Tom, it's the Tom

1029
00:54:16,080 --> 00:54:17,520
Brady problem, you know, it's 
all. 

1030
00:54:18,240 --> 00:54:21,120
And I'm already dreading the 
Draymond Green problem, which we

1031
00:54:21,120 --> 00:54:24,240
know is coming. 
But at least I will say at least

1032
00:54:24,280 --> 00:54:26,160
I'll I'll give Draymond credit 
for this. 

1033
00:54:26,200 --> 00:54:30,960
At least Draymond says things 
and has opinions that are like 

1034
00:54:31,840 --> 00:54:35,440
predicated in the game that 
matter from a strategic 

1035
00:54:35,440 --> 00:54:37,080
perspective. 
I don't always agree with what 

1036
00:54:37,080 --> 00:54:41,240
he says, but his podcast is 
interesting and when he was on 

1037
00:54:41,240 --> 00:54:44,760
Inside the NBA this year, I was 
actually legitimately impressed 

1038
00:54:44,760 --> 00:54:48,240
with the way he broke down as 
opposed to Kendrick Perkins, who

1039
00:54:48,280 --> 00:54:52,760
says like the most basic things 
over and over again and. 

1040
00:54:52,960 --> 00:54:55,440
Not even entertainingly, like 
that's the that's the other 

1041
00:54:55,440 --> 00:54:56,800
thing. 
Like, that's what drives me 

1042
00:54:56,800 --> 00:55:00,360
insane is like, it's one thing 
with Stephen A going on these 

1043
00:55:00,400 --> 00:55:04,560
long tirades and rants, and 
there's a part of me like the 

1044
00:55:04,640 --> 00:55:08,440
caveman part that's like, that's
fun, That's cool. 

1045
00:55:10,240 --> 00:55:12,160
You can see why he's worth the 
money. 

1046
00:55:12,360 --> 00:55:14,000
I mean, no one's worth the money
he is. 

1047
00:55:14,160 --> 00:55:17,640
But why he would be paid money 
to talk about sports. 

1048
00:55:17,960 --> 00:55:22,400
Kendrick Perkins, he's mumbling.
I mean that 2008 Celtics run, no

1049
00:55:22,400 --> 00:55:25,120
one's ever like closed it off 
anything more. 

1050
00:55:25,880 --> 00:55:29,120
It's like when Trent Dilfer was 
one of their primary, you know, 

1051
00:55:29,160 --> 00:55:33,800
commentators or Sean Salisbury, 
you know, back like people get 

1052
00:55:33,800 --> 00:55:36,880
on the air and and this the way 
this happens, you get ATV exec 

1053
00:55:36,880 --> 00:55:39,200
who decides they're going to 
champion a particular athlete 

1054
00:55:39,200 --> 00:55:42,080
and then they'll champion them, 
champion them until the point 

1055
00:55:42,800 --> 00:55:45,480
where they're they've they've 
outlived their usefulness and 

1056
00:55:45,480 --> 00:55:47,640
then they're just gone. 
Like when was the last time you 

1057
00:55:47,640 --> 00:55:50,040
saw is Trent Dilfer still doing 
media? 

1058
00:55:50,960 --> 00:55:53,720
He he pops up on a like a 
Rosillo podcast or something 

1059
00:55:53,720 --> 00:55:57,640
every so often, which is, which 
is, I mean, I love Rosillo, but 

1060
00:55:57,640 --> 00:55:58,960
that's not where you want to be 
if you're. 

1061
00:55:58,960 --> 00:56:01,880
Trying to make it that's doing a
favor to somebody. 

1062
00:56:01,880 --> 00:56:04,000
Yeah, yeah. 
That's him promoting it, yeah. 

1063
00:56:04,360 --> 00:56:06,640
But my point being like, we're 
picking on Kendrick Perkins 

1064
00:56:06,640 --> 00:56:09,040
right now, and rightfully so. 
But like you, you, there's this 

1065
00:56:09,040 --> 00:56:13,920
revolving door on ESPN, and Fox 
is not, not, not not innocent of

1066
00:56:13,920 --> 00:56:15,320
this either. 
Yeah, yeah. 

1067
00:56:15,680 --> 00:56:21,600
You know, like, after a while 
the the utility of having a 

1068
00:56:21,600 --> 00:56:24,320
former player disappears when 
they're not really offering 

1069
00:56:24,320 --> 00:56:26,480
anything worthwhile and the 
audience notices that. 

1070
00:56:26,480 --> 00:56:29,040
And the audience like the the 
idea that we can throw anybody 

1071
00:56:29,040 --> 00:56:30,880
out there in front of the 
audience and they'll listen to 

1072
00:56:30,880 --> 00:56:33,520
them talk about sports. 
I always have this complaint 

1073
00:56:33,520 --> 00:56:36,520
with with with analysts on game 
broadcasts. 

1074
00:56:36,920 --> 00:56:40,000
Like, it's like we have to have 
a former player to give insight 

1075
00:56:40,000 --> 00:56:41,600
into the game. 
No one can name the former 

1076
00:56:41,600 --> 00:56:44,400
player that's doing the game. 
Like did anybody know that 

1077
00:56:44,400 --> 00:56:46,920
Solomon Wilcox played in the 
NFL? 

1078
00:56:47,160 --> 00:56:49,040
That's just been like, oh, he 
went to Northwestern. 

1079
00:56:49,160 --> 00:56:53,520
You know, yeah. 
So that's the, the, this infects

1080
00:56:53,520 --> 00:56:57,720
a lot of what ESPN does as well 
in that I guess within the 

1081
00:56:57,720 --> 00:57:00,800
thought process is, Oh, well, 
their expertise carries the day.

1082
00:57:01,920 --> 00:57:04,280
And then it doesn't actually 
carry the day because there's 

1083
00:57:04,280 --> 00:57:06,640
not a lot being contributed. 
There's not a lot unique. 

1084
00:57:07,000 --> 00:57:09,320
And then that person's gone and 
they bring another person in 

1085
00:57:09,320 --> 00:57:11,920
after a couple of years and then
they don't contribute either. 

1086
00:57:11,920 --> 00:57:13,880
And it's just this revolving 
door and it makes it hard to 

1087
00:57:13,880 --> 00:57:15,600
take anything seriously. 
And they're, it doesn't seem 

1088
00:57:15,680 --> 00:57:18,000
like they're trying to build 
anyone like it doesn't seem 

1089
00:57:18,000 --> 00:57:19,600
like. 
Well, well, no, it's more, it's 

1090
00:57:19,600 --> 00:57:22,080
less that they, they've, they've
poured a ton. 

1091
00:57:22,080 --> 00:57:25,640
They pour a ton. 
Build non athletes like they're 

1092
00:57:25,640 --> 00:57:29,440
not investing this money or this
time into people that well, we 

1093
00:57:29,440 --> 00:57:31,920
need to figure it out on air and
cuz they just don't have as many

1094
00:57:32,000 --> 00:57:33,880
spots open too. 
I mean they're giving all this 

1095
00:57:33,880 --> 00:57:37,640
money, TSP and bet to the to to 
the different teams to the and 

1096
00:57:37,720 --> 00:57:41,040
the different leagues and 
there's just less opportunity 

1097
00:57:41,040 --> 00:57:43,440
and less people available. 
Yeah. 

1098
00:57:44,320 --> 00:57:47,560
So you know, you go through from
a from a content perspective, 

1099
00:57:47,640 --> 00:57:50,320
you had a question about like 
around the horn getting getting 

1100
00:57:50,320 --> 00:57:51,920
cancelled. 
I I realized I haven't asked you

1101
00:57:51,920 --> 00:57:53,480
a single question I have on this
list. 

1102
00:57:53,480 --> 00:57:55,480
What happens? 
When you podcast with me it ends

1103
00:57:55,480 --> 00:57:57,680
up being 2 hours and 9 questions
don't get asked. 

1104
00:57:57,680 --> 00:57:59,800
But I have. 
Yeah, but should we get into 

1105
00:57:59,800 --> 00:58:01,720
around the horn for a second? 
Yeah, let's talk. 

1106
00:58:01,760 --> 00:58:04,600
I mean, you know the. 
PTI and the whole like what's 

1107
00:58:04,680 --> 00:58:06,720
what's happening? 
Well, keep in mind both of those

1108
00:58:06,720 --> 00:58:10,760
shows were 20 plus years old and
that's a long time in 

1109
00:58:10,760 --> 00:58:15,080
television. 
It's AI mean MASH only lasted 

1110
00:58:15,080 --> 00:58:18,160
what like 12 years in 
television? 

1111
00:58:18,160 --> 00:58:19,960
I mean, I think the longest 
running show in television 

1112
00:58:19,960 --> 00:58:23,640
history was was it Gunsmoke or 
Bonanza since he's still. 

1113
00:58:23,800 --> 00:58:25,880
Going at this point. 
That's fair. 

1114
00:58:25,880 --> 00:58:28,320
The the the the longest non 
animated show I. 

1115
00:58:28,600 --> 00:58:31,080
I know what you're saying. 
Yeah, but but it's a long time 

1116
00:58:31,080 --> 00:58:34,400
and we tend to forget that a a 
television show on ESPN is still

1117
00:58:34,400 --> 00:58:38,240
a television show, you know. 
But I do think that the concern 

1118
00:58:38,240 --> 00:58:44,440
there was less about talent 
cultivation and more about the 

1119
00:58:45,200 --> 00:58:50,320
the idea that this it was hard 
to clip for social and it 

1120
00:58:50,320 --> 00:58:53,400
probably wasn't resonating very 
much with that same Gen. 

1121
00:58:53,400 --> 00:58:57,160
Z audience that you and I talked
about a few minutes ago, who's 

1122
00:58:57,160 --> 00:58:59,880
not really conditioned to sit 
there and and listen to a 

1123
00:58:59,880 --> 00:59:03,560
rotating cast of writers or or, 
you know, non national 

1124
00:59:03,560 --> 00:59:05,240
broadcasters talk through 
things. 

1125
00:59:05,240 --> 00:59:07,600
Now that's no, I mean, one of 
you know, one of them, Courtney 

1126
00:59:07,600 --> 00:59:10,680
Cronin, who's one of our alums 
and and you know, one of my 

1127
00:59:10,680 --> 00:59:13,440
really good friends had a great 
time on that show, did a 

1128
00:59:13,440 --> 00:59:16,720
wonderful job. 
It's it's not a criticism of the

1129
00:59:16,720 --> 00:59:19,120
individual people. 
I think it's a criticism of the 

1130
00:59:19,120 --> 00:59:21,480
thought process of, well, how 
does this fit into what we're 

1131
00:59:21,480 --> 00:59:24,280
trying to do as a network? 
And if you look, and again, this

1132
00:59:24,280 --> 00:59:27,680
goes back to the ESPN bet thing,
it goes back to playing nice 

1133
00:59:27,680 --> 00:59:31,760
with networks. 
You know, the the the more the 

1134
00:59:32,920 --> 00:59:37,680
more rough edges in what's being
offered out there, the more 

1135
00:59:37,680 --> 00:59:40,560
likely it is that someone's 
going to say something's going 

1136
00:59:40,560 --> 00:59:44,040
to upset somebody somewhere. 
Why take the risk, especially if

1137
00:59:44,040 --> 00:59:46,800
the ratings aren't that aren't 
that overwhelming. 

1138
00:59:47,600 --> 00:59:50,560
And then, you know, it was hard 
enough, like it was interesting 

1139
00:59:50,560 --> 00:59:53,840
when ESPN and whatever it was O3
when they added around the horn 

1140
00:59:53,840 --> 00:59:57,360
or maybe it was O2. 
You know, they blocked out that 

1141
00:59:57,360 --> 01:00:03,920
whole 5:00 hour around the horn 
at 5, PTI at 5:30, Sports Center

1142
01:00:03,920 --> 01:00:06,960
at six leading into whatever the
game of the evening was, college

1143
01:00:06,960 --> 01:00:09,120
basketball or baseball or 
whatever. 

1144
01:00:09,600 --> 01:00:11,560
People don't watch TV like that 
anymore. 

1145
01:00:11,720 --> 01:00:13,320
They're not they're not going to
sit down. 

1146
01:00:13,320 --> 01:00:14,920
The first of all, they're going 
to sit down and watch 

1147
01:00:14,920 --> 01:00:17,080
television. 
But if they did, they're not 

1148
01:00:17,080 --> 01:00:19,320
probably going to sit down and 
just throw ESPN on and say I'm 

1149
01:00:19,320 --> 01:00:21,320
going to have this on until 10 
or 11. 

1150
01:00:21,320 --> 01:00:24,760
People watching around the horn,
I'm sure a good amount we're 

1151
01:00:24,760 --> 01:00:28,400
just listening to the podcast 
the next day or that night or 

1152
01:00:29,080 --> 01:00:31,800
just watching a clip. 
I mean the what you're saying, I

1153
01:00:31,800 --> 01:00:34,160
mean my other question is, is 
PTI even still on in two or 

1154
01:00:34,160 --> 01:00:35,840
three years? 
Probably not. 

1155
01:00:35,880 --> 01:00:37,600
I mean. 
Those guys like their sons. 

1156
01:00:37,640 --> 01:00:39,440
I mean, those guys are, they've 
been around for a while. 

1157
01:00:39,440 --> 01:00:41,360
You guys are old. 
I mean, I don't, you know, 

1158
01:00:41,360 --> 01:00:45,000
that's The thing is, is when you
you think about Tony Korn, how 

1159
01:00:45,000 --> 01:00:47,720
old is Tony Kornheiser? 
Thank you. 

1160
01:00:47,720 --> 01:00:51,240
Yes. 
Mid 70s. 76, yes. 

1161
01:00:51,480 --> 01:00:52,680
I mean, I was, we've talked 
about this. 

1162
01:00:53,000 --> 01:00:56,360
That's the first podcast I got 
into was the Gorneiser Show. 

1163
01:00:57,160 --> 01:01:00,360
I used to listen to the radio 
show like, you know, Andy Polen,

1164
01:01:00,360 --> 01:01:03,320
I think was his like his his his
engineer or something, or his 

1165
01:01:03,320 --> 01:01:06,880
producer. 
But no, like Wilbon's 10 years 

1166
01:01:06,880 --> 01:01:10,080
younger, but he's still 66 and 
there's nothing. 

1167
01:01:10,080 --> 01:01:13,800
I mean, both of those shows, if 
they were going to continue 

1168
01:01:14,120 --> 01:01:19,720
would have been better as 
podcasts or as streaming shows 

1169
01:01:20,240 --> 01:01:24,600
rather than necessarily being on
linear in as much as I'm not 

1170
01:01:24,600 --> 01:01:27,800
sure how important linear is in 
the big scheme of things. 

1171
01:01:28,160 --> 01:01:30,160
Now, I am surprised that they 
didn't just say, hey, we're 

1172
01:01:30,160 --> 01:01:32,080
going to move around the horn 
off the air, but we're going to 

1173
01:01:32,080 --> 01:01:35,120
move it on to purely direct to 
consumer. 

1174
01:01:35,400 --> 01:01:38,960
They haven't done that. 
And so it does make me question 

1175
01:01:38,960 --> 01:01:43,840
like, was there a content reason
why they decided that they 

1176
01:01:43,840 --> 01:01:45,160
weren't going to go that 
direction? 

1177
01:01:45,160 --> 01:01:46,760
I don't know. 
That's, that's, that's a really 

1178
01:01:46,760 --> 01:01:49,000
fascinating point. 
But I do think like as the, the 

1179
01:01:49,000 --> 01:01:52,200
idea that that would cultivate 
people that could be on air for 

1180
01:01:52,200 --> 01:01:54,440
them. 
I don't think that that's 

1181
01:01:54,440 --> 01:01:56,280
important to them. 
Going back to what you said, 

1182
01:01:56,280 --> 01:02:00,040
because, you know, I remember 
talking with somebody about 10 

1183
01:02:00,040 --> 01:02:02,680
years ago and they were like, 
they either want writers and 

1184
01:02:02,680 --> 01:02:05,480
people with that background who 
are reporters who have sources, 

1185
01:02:05,480 --> 01:02:09,800
or they want former players and,
and entertainment, entertainment

1186
01:02:09,800 --> 01:02:11,920
types of people. 
And they don't really need the 

1187
01:02:11,920 --> 01:02:13,840
riders now. 
Like that's not really what the 

1188
01:02:13,840 --> 01:02:17,560
game is at this point. 
So what's the purpose in giving 

1189
01:02:17,560 --> 01:02:23,320
Harry Lyles or whoever a venue 
or Israel Gutierrez if we don't 

1190
01:02:23,320 --> 01:02:25,240
really want them on air 'cause 
we're not using them on 

1191
01:02:25,240 --> 01:02:28,520
SportsCenter or anything else 
and we're not really emphasizing

1192
01:02:28,520 --> 01:02:30,080
our riding product in the 1st 
place? 

1193
01:02:30,080 --> 01:02:32,960
It it just kind of all use, it 
loses its utility at that point.

1194
01:02:33,560 --> 01:02:35,680
Yeah. 
I mean, we can talk about direct

1195
01:02:35,680 --> 01:02:37,440
to consumer. 
I mean that's a big thing 

1196
01:02:37,440 --> 01:02:39,520
obviously as well. 
But should we talk about the 

1197
01:02:39,520 --> 01:02:40,480
website for a second? 
We. 

1198
01:02:40,920 --> 01:02:44,240
Can, yeah. 
I mean, I maybe there's not much

1199
01:02:44,240 --> 01:02:45,560
to talk about. 
I mean, there's not much 

1200
01:02:45,560 --> 01:02:46,920
happening on there at this 
point. 

1201
01:02:47,000 --> 01:02:49,200
I mean that was. 
I mean again. 

1202
01:02:49,200 --> 01:02:52,560
So critical for so long. 
The one of the, you know, for 

1203
01:02:52,560 --> 01:02:55,480
the, for the, for those of us 
who follow certain sports where 

1204
01:02:55,480 --> 01:02:58,160
we want to get info and, and 
look, ESPN still employs a lot 

1205
01:02:58,160 --> 01:03:02,400
of good writers. 
But so, like, one of my 

1206
01:03:02,400 --> 01:03:05,080
favorites is Bill Connolly, who,
you know, covers college 

1207
01:03:05,080 --> 01:03:09,800
football, does S&P Plus, you 
know, they make a big deal about

1208
01:03:09,800 --> 01:03:11,440
bringing him over from SB 
Nation. 

1209
01:03:12,120 --> 01:03:16,000
And it's it's very, very hard to
find Bill Connolly's stuff on 

1210
01:03:16,000 --> 01:03:18,120
ESPN. 
It's hard to find anything on 

1211
01:03:18,120 --> 01:03:21,200
ESPN like it's. 
You can find the scores, you can

1212
01:03:21,200 --> 01:03:24,720
find a bunch of video clips of 
Stephen A and whoever else 

1213
01:03:24,720 --> 01:03:26,400
yelling. 
But if you want to find an 

1214
01:03:26,400 --> 01:03:29,040
article from anyone, especially 
if you want to find an old 

1215
01:03:29,040 --> 01:03:31,240
article, I mean, you're better 
off Googling or using the 

1216
01:03:31,240 --> 01:03:34,440
Wayback Machine or whatever 
else, or just hoping that one of

1217
01:03:34,440 --> 01:03:35,800
them tweets it out. 
Yeah. 

1218
01:03:35,800 --> 01:03:39,640
I mean, it's which I'm, I mean, 
that's part part of The thing is

1219
01:03:39,640 --> 01:03:43,240
that I find stories a lot of 
Times Now through Twitter, 

1220
01:03:43,240 --> 01:03:45,080
through I was going to say 
Facebook, but I don't use 

1221
01:03:45,080 --> 01:03:46,960
Facebook anymore. 
Through Reddit, through 

1222
01:03:46,960 --> 01:03:51,760
Instagram, like you, no one, no 
one's going to a website and 

1223
01:03:51,760 --> 01:03:55,960
just scrolling through anymore 
the way that they were 1015 

1224
01:03:55,960 --> 01:03:59,000
years ago. 
But I you just think that 

1225
01:03:59,000 --> 01:04:02,160
there's like a certain level of 
like care where it's like the 

1226
01:04:02,160 --> 01:04:04,000
website. 
I mean, it's, it's everything 

1227
01:04:04,000 --> 01:04:06,920
where it's just not usable at a 
lot of a lot of. 

1228
01:04:06,920 --> 01:04:08,520
Times well, but I think you hit 
the nail on the head. 

1229
01:04:08,520 --> 01:04:12,160
If people aren't using it that 
much, then what's the point? 

1230
01:04:12,560 --> 01:04:15,120
What's the point? 
And and this is again, I think 

1231
01:04:15,120 --> 01:04:20,840
where we're all trying to keep 
up at various age levels with 

1232
01:04:20,920 --> 01:04:23,240
how digital media is 
transitioning. 

1233
01:04:23,560 --> 01:04:27,000
And look, what are we, what have
we done for the last hour and 5 

1234
01:04:27,000 --> 01:04:28,480
minutes? 
Are people still watching? 

1235
01:04:29,080 --> 01:04:33,640
Maybe you know, Ben Wittenstein,
shout out if you're still 

1236
01:04:33,640 --> 01:04:35,240
watching. 
I guarantee he's not, he won't 

1237
01:04:35,240 --> 01:04:37,640
notice this at all. 
No way, no way, no way. 

1238
01:04:37,640 --> 01:04:40,520
He's he's turned us off. 
I'm guessing the 26th minute 

1239
01:04:40,520 --> 01:04:41,960
maybe. 
And that might just going to be 

1240
01:04:41,960 --> 01:04:43,360
passed out. 
That's the. 

1241
01:04:44,640 --> 01:04:47,480
I mean, it's like 730 in Chicago
right now, I guess. 

1242
01:04:47,480 --> 01:04:48,560
This isn't live. 
We're not. 

1243
01:04:49,440 --> 01:04:52,480
Who cares? 
No, that's my point is that 

1244
01:04:52,680 --> 01:04:55,760
we're doing this on YouTube. 
I'm going to also upload it to 

1245
01:04:55,800 --> 01:04:57,120
Spotify. 
Sure. 

1246
01:04:57,720 --> 01:05:01,240
This is the venue through which 
a lot of not this show in 

1247
01:05:01,240 --> 01:05:04,280
particular, although it should 
be this, this show, this show, 

1248
01:05:04,440 --> 01:05:06,320
but this is. 
This and Joe Rogan these are 

1249
01:05:06,480 --> 01:05:07,640
the. 
Top games? 

1250
01:05:07,640 --> 01:05:08,600
God. 
OK, I'll take that. 

1251
01:05:08,600 --> 01:05:11,120
That's fine. 
This is the show. 

1252
01:05:11,760 --> 01:05:14,680
No, this is the venue through 
which people are gaining a lot 

1253
01:05:14,680 --> 01:05:18,000
of their information on sports. 
And I, I just look at it like 

1254
01:05:18,000 --> 01:05:23,280
this, I, I complain about ESPN 
because I care about it as an 

1255
01:05:23,280 --> 01:05:26,320
institution, I guess the same 
way that, you know, print 

1256
01:05:26,480 --> 01:05:30,280
obsessive people felt or feel 
perhaps about the New York 

1257
01:05:30,280 --> 01:05:33,480
Times, Washington Post, maybe 
there's others that fall into 

1258
01:05:33,480 --> 01:05:38,800
that category. 
But realistically speaking, if 

1259
01:05:38,800 --> 01:05:44,120
people aren't going to ESPN as 
the place of record for coverage

1260
01:05:44,120 --> 01:05:48,240
of sports, we probably should 
stop expecting them to act that 

1261
01:05:48,240 --> 01:05:50,760
way because they're not going 
to. 

1262
01:05:50,760 --> 01:05:54,600
And instead they're going to 
media that is essentially a 

1263
01:05:54,600 --> 01:05:58,840
level down in terms of national 
spread because they want to 

1264
01:05:58,920 --> 01:06:01,080
focus on niche things that are 
interesting to that. 

1265
01:06:01,240 --> 01:06:04,400
Sometimes that's your team. 
You know, I mean, you can 

1266
01:06:04,400 --> 01:06:07,520
complain all about the Pacers 
not having coverage on ESPN, and

1267
01:06:07,520 --> 01:06:09,800
I think that that's legitimate. 
When you're trying to do a 

1268
01:06:09,800 --> 01:06:12,440
national television broadcast, 
that's the one thing where it 

1269
01:06:12,440 --> 01:06:15,200
crosses over. 
Or you can the Thunder have 

1270
01:06:15,200 --> 01:06:17,120
similar complaints. 
There was not a lot of coverage 

1271
01:06:17,120 --> 01:06:20,280
of the Thunder despite being the
best team in the in the NBA. 

1272
01:06:20,280 --> 01:06:22,320
And they have a better case 
honestly to be upset than the 

1273
01:06:22,320 --> 01:06:25,160
Pacers, where I mean the Pacers 
were good all season but the 

1274
01:06:25,160 --> 01:06:27,520
Thunder were like. 
Yeah, they're the same, same in 

1275
01:06:27,520 --> 01:06:28,440
the league. 
They were a historically. 

1276
01:06:29,240 --> 01:06:32,920
Eight wins and they're still the
Lakers and, you know, the 

1277
01:06:33,200 --> 01:06:36,480
Celtics and where else. 
So that's the case for there 

1278
01:06:36,480 --> 01:06:39,440
needs to be better coverage on 
the website, on the broadcast 

1279
01:06:39,440 --> 01:06:42,560
properties is that if you are 
the primary partner of the 

1280
01:06:42,560 --> 01:06:44,840
league, because where else is 
the league media coming from? 

1281
01:06:44,840 --> 01:06:48,840
Well, but that's where it 
becomes regional or local and 

1282
01:06:48,840 --> 01:06:52,920
that's where I've kind of made 
peace with the idea that I'll, 

1283
01:06:53,160 --> 01:06:55,960
I'll turn on ESPN when they have
the games, but they don't even 

1284
01:06:55,960 --> 01:06:59,240
have all the games anymore. 
They in in most of these sports.

1285
01:06:59,240 --> 01:07:00,680
Well, no one has the games any 
you know. 

1286
01:07:01,120 --> 01:07:03,800
Everybody's got the games, you. 
Know yeah, everyone, no one has 

1287
01:07:03,800 --> 01:07:04,840
the games. 
Everyone has the games. 

1288
01:07:05,440 --> 01:07:11,160
But I, I don't get, I don't get 
sore about ESPN not talking, 

1289
01:07:11,280 --> 01:07:16,280
talking about my team unless 
it's directly affecting my 

1290
01:07:16,280 --> 01:07:19,200
team's ability to do something. 
So like the way Indiana got 

1291
01:07:19,200 --> 01:07:22,760
covered, Indiana football got 
covered by ESPN during the old 

1292
01:07:22,760 --> 01:07:25,560
College Football Playoff thing 
really pissed me off and pissed 

1293
01:07:25,560 --> 01:07:29,640
a lot of IU fans off. 
But that's because the the 

1294
01:07:29,640 --> 01:07:33,120
selection, the the, the 
committee stuff was almost ESPN.

1295
01:07:33,240 --> 01:07:34,360
They almost. 
Screwed them over? 

1296
01:07:34,400 --> 01:07:36,720
Yeah, They almost, yeah. 
And, and, and, and you're just 

1297
01:07:36,720 --> 01:07:40,280
kind of like, why is this the 
discourse and why are you 

1298
01:07:40,280 --> 01:07:43,600
letting your partnership with 
the SEC again, going back to the

1299
01:07:43,600 --> 01:07:48,160
corporate partnership thing? 
Why are you letting that affect 

1300
01:07:48,160 --> 01:07:49,480
the way that you're covering 
things? 

1301
01:07:49,480 --> 01:07:52,960
And I think that ultimately, for
a lot of fans across the 

1302
01:07:52,960 --> 01:08:00,040
country, the idea that ESPN 
represents all of them as gone. 

1303
01:08:00,440 --> 01:08:04,200
And ESPN does nothing to combat 
that because what they seem to 

1304
01:08:04,200 --> 01:08:07,720
be most interested in is can we 
get enough people watching this 

1305
01:08:07,720 --> 01:08:12,360
to justify charging advertisers 
and can we drive people to ESPN?

1306
01:08:12,360 --> 01:08:15,000
Bet those seem to be the primary
considerations. 

1307
01:08:15,520 --> 01:08:18,439
And people get mad about that to
a degree. 

1308
01:08:18,439 --> 01:08:20,800
They should get mad about 
political coverage for the exact

1309
01:08:20,800 --> 01:08:22,560
same reason. 
And they don't get nearly as mad

1310
01:08:22,560 --> 01:08:24,399
about that. 
That's really what should they 

1311
01:08:24,399 --> 01:08:28,760
should be more mad about. 
Instead, we proxy it with ESPN 

1312
01:08:29,040 --> 01:08:33,240
because again, ESPN once came 
from a place that felt like 

1313
01:08:33,240 --> 01:08:36,880
legitimate fandom and legitimate
joy and like the whole like, 

1314
01:08:36,880 --> 01:08:40,200
this is Sports Center 
commercial, you know, campaign 

1315
01:08:40,200 --> 01:08:42,920
that ran 20 years and was 
incredible and the way that they

1316
01:08:42,920 --> 01:08:45,880
would cover different things. 
It just it felt like these folks

1317
01:08:45,880 --> 01:08:49,840
are on our side. 
And then progressively, they 

1318
01:08:49,840 --> 01:08:52,080
felt less and less like they're 
on our side. 

1319
01:08:52,800 --> 01:08:55,720
Yeah, I mean, it was, it was 
truly AI was looking through old

1320
01:08:56,560 --> 01:08:59,160
photos recently because my 
parents were moving and there 

1321
01:08:59,160 --> 01:09:02,080
was a picture of me in 2006, 
2007 in front of the Hollywood 

1322
01:09:02,080 --> 01:09:06,279
sign and I'm wearing an ESPN 
shirt and it says on air talent.

1323
01:09:06,840 --> 01:09:08,680
And it's I was like 11-12 years 
old. 

1324
01:09:08,680 --> 01:09:11,800
And it's like I was obsessed 
with like I wanted ESPN shirts. 

1325
01:09:11,960 --> 01:09:13,720
We went to ESPN Zone, we went to
the. 

1326
01:09:13,720 --> 01:09:16,319
I remember the ESPN phone and 
thinking that was cool, even 

1327
01:09:16,319 --> 01:09:18,600
though it was like the least 
cool thing that's ever existed. 

1328
01:09:19,600 --> 01:09:21,520
I subscribe to ESPN The 
Magazine. 

1329
01:09:21,520 --> 01:09:24,319
I'm guessing you're saying next?
Oh, I, I mean, I was obsessed 

1330
01:09:24,319 --> 01:09:27,359
with ESPN The, I mean, that's 
that, that was where I wanted to

1331
01:09:27,359 --> 01:09:28,479
work. 
That was, that was it. 

1332
01:09:28,760 --> 01:09:32,479
But I mean, to defend ESPN, 
which, you know, after an hour 

1333
01:09:32,479 --> 01:09:34,439
and 15 minutes, it's time to 
start defending them. 

1334
01:09:35,600 --> 01:09:39,520
They did try like they tried. 
I mean, there was the Bomani 

1335
01:09:39,520 --> 01:09:42,760
Jones Pablo Torre show that 
lasted a few months. 

1336
01:09:42,760 --> 01:09:45,359
There was the Jemele Hill Sports
Center. 

1337
01:09:45,520 --> 01:09:49,399
Like I, I feel like there was an
attempt to make things. 

1338
01:09:49,479 --> 01:09:52,120
They had the Katie Nolan 
streaming show but. 

1339
01:09:52,479 --> 01:09:55,240
But I feel like the four 
personalities you just 

1340
01:09:55,240 --> 01:09:59,440
highlighted all have one common 
problem, which is, well, 

1341
01:09:59,440 --> 01:10:01,520
actually it's 2 problems. 
I would say 1. 

1342
01:10:02,880 --> 01:10:07,360
That's a case of ESPN severely 
overestimating mass market 

1343
01:10:07,360 --> 01:10:12,000
appeal of all of those people. 
Again, the the, the, the, the, 

1344
01:10:12,000 --> 01:10:14,000
the bigger issue. 
And it's no issue with those 

1345
01:10:14,000 --> 01:10:18,480
individuals. 
It's more a case study in not 

1346
01:10:18,480 --> 01:10:20,560
grasping what your audience is 
looking for. 

1347
01:10:21,560 --> 01:10:25,320
People didn't want to center 
around personalities. 

1348
01:10:25,680 --> 01:10:29,640
They wanted to center around the
sport writ large. 

1349
01:10:29,800 --> 01:10:32,160
They wanted the moments around 
the sport. 

1350
01:10:32,160 --> 01:10:35,160
They wanted the stories of the 
coaches and the athletes. 

1351
01:10:35,560 --> 01:10:39,160
They wanted to hear people who 
were having legitimate, 

1352
01:10:39,160 --> 01:10:42,920
interesting conversations about 
the sport because that was their

1353
01:10:42,920 --> 01:10:44,840
source of information about the 
sport. 

1354
01:10:44,840 --> 01:10:47,280
And it gave them the opinions 
that they should think of. 

1355
01:10:47,280 --> 01:10:49,720
But it wasn't forced on them. 
You know, I mean, it's like if 

1356
01:10:49,720 --> 01:10:53,320
you go back and watch baseball 
tonight, you know, that was a it

1357
01:10:53,320 --> 01:10:57,360
was a sober discussion based 
show with some highlights and 

1358
01:10:57,360 --> 01:10:59,120
some cool things. 
You had a really like level 

1359
01:10:59,120 --> 01:11:03,160
headed host in Karl Ravitch and 
you can kind of go down the list

1360
01:11:03,160 --> 01:11:05,840
of the different shows that they
would have and most of them fit 

1361
01:11:05,960 --> 01:11:09,800
that paradigm. 
And but you know, the centering 

1362
01:11:09,800 --> 01:11:13,480
around that, that group of four,
like Bomani Jones, who I think 

1363
01:11:13,480 --> 01:11:16,200
is incredibly intelligent, 
really fascinating individual in

1364
01:11:16,200 --> 01:11:20,280
media, but that is like one of 
the most niche people. 

1365
01:11:20,480 --> 01:11:21,440
Well, that's what I'm saying, 
Yeah. 

1366
01:11:21,440 --> 01:11:26,120
They, I feel like they tried to 
put the podcast on TV and that's

1367
01:11:26,120 --> 01:11:28,640
not where the audience is. 
And maybe maybe you're right, 

1368
01:11:28,640 --> 01:11:32,600
maybe I've just been upset and 
it's just not like it's not. 

1369
01:11:32,640 --> 01:11:34,280
We're not putting that genie 
back in the bottle. 

1370
01:11:34,360 --> 01:11:37,280
You know, it's like, and I just 
and look, I, I just, I don't 

1371
01:11:37,280 --> 01:11:39,120
know what is television at this 
point. 

1372
01:11:39,120 --> 01:11:42,520
I mean, look at what, look at 
what Warner Brothers and Turner 

1373
01:11:42,520 --> 01:11:43,520
just did. 
Like they're. 

1374
01:11:43,880 --> 01:11:45,360
My boss, yeah. 
Right. 

1375
01:11:45,360 --> 01:11:48,560
Well, they just, you know, they 
just took the non television 

1376
01:11:48,560 --> 01:11:51,520
parts, put it in a different 
company and said we think that's

1377
01:11:51,520 --> 01:11:54,160
the winner. 
Like, that was essentially the 

1378
01:11:54,160 --> 01:11:56,720
thought process. 
And you read everything now 

1379
01:11:56,720 --> 01:12:00,400
about all these zombie cable 
channels that are just running 

1380
01:12:00,400 --> 01:12:05,040
reruns of Law and Order SVU or, 
you know, Naked and Afraid or 

1381
01:12:05,040 --> 01:12:07,080
whatever they're running. 
And they're doing better than 

1382
01:12:07,160 --> 01:12:11,520
the new shows, you know, like 
people would rather watch old 

1383
01:12:11,520 --> 01:12:14,680
MASH at this point, or old, you 
know, Frasier than anything else

1384
01:12:14,680 --> 01:12:17,800
that's new. 
Right, but that what that means 

1385
01:12:17,800 --> 01:12:22,240
is ultimately if ESPN for all 
the other products that they 

1386
01:12:22,240 --> 01:12:27,520
have had and, and and have 
currently at the core, they are 

1387
01:12:27,520 --> 01:12:32,360
a television or a cable station 
that focuses on sports. 

1388
01:12:33,800 --> 01:12:37,840
Now in 2025, in an era where 
cable channels aren't that 

1389
01:12:37,840 --> 01:12:44,520
important, you don't need them 
to watch things and you're now 

1390
01:12:44,520 --> 01:12:49,720
you've got 2-3 generations. 
It's never been about the the 

1391
01:12:49,720 --> 01:12:53,800
method of transmission as much 
as like the idea that, oh, these

1392
01:12:53,800 --> 01:12:56,840
people are just going to be on 
newspaper and and only read 

1393
01:12:56,840 --> 01:12:58,240
newspapers. 
Mark Cuban said this in like 

1394
01:12:58,240 --> 01:13:00,880
2006 or something like that when
he was justifying not 

1395
01:13:00,880 --> 01:13:06,080
credentialing blogs to come 
cover the team, but even older 

1396
01:13:06,080 --> 01:13:09,760
audiences, you know, and as as 
the boomers continue to age and 

1397
01:13:09,760 --> 01:13:11,560
as Gen. 
X starts to age into that, they 

1398
01:13:11,560 --> 01:13:14,400
move with the technology. 
They just, they take a while to 

1399
01:13:14,400 --> 01:13:19,040
follow along behind it. 
And the problem is ESPN hasn't 

1400
01:13:19,560 --> 01:13:24,760
and and this is where ESPN is 
still because of who they are 

1401
01:13:24,760 --> 01:13:27,520
trying to run a cable channel in
an era where you can't really 

1402
01:13:27,520 --> 01:13:30,040
run a cable channel. 
And I would present for 

1403
01:13:30,040 --> 01:13:32,040
evidence. 
Look what's happening to CNN 

1404
01:13:32,160 --> 01:13:35,720
right now. 
You know, CNN up still like 

1405
01:13:35,720 --> 01:13:38,320
right now, unless unless he got 
fired recently, there's still 

1406
01:13:38,360 --> 01:13:39,960
how much are they paying 
Anderson Cooper I. 

1407
01:13:41,400 --> 01:13:43,240
Mean yeah, who's watching the 
show? 

1408
01:13:43,920 --> 01:13:45,920
Why are you paying Anderson 
Cooper that amount? 

1409
01:13:45,920 --> 01:13:48,200
There's no reason. 
There's no justification for it 

1410
01:13:48,200 --> 01:13:49,800
other than that's what we did 10
years ago. 

1411
01:13:49,840 --> 01:13:53,400
It's the legacy media. 
I mean, it's the Conde Nast, the

1412
01:13:53,400 --> 01:13:55,440
whole thing, yeah. 
Now, where I think you could 

1413
01:13:55,440 --> 01:14:00,320
make an argument is if, if we're
if we're going to, we spent a 

1414
01:14:00,320 --> 01:14:02,120
bunch of time complaining about 
the linear network. 

1415
01:14:03,720 --> 01:14:06,560
So if we're going to be 
realistic about where ESPN goes 

1416
01:14:06,560 --> 01:14:09,640
from here, you almost have to 
tell them stop focusing on the 

1417
01:14:09,640 --> 01:14:13,120
linear network, which is easier 
said than done because it's the 

1418
01:14:13,120 --> 01:14:14,920
easy layup in terms of ad 
revenue. 

1419
01:14:14,920 --> 01:14:16,320
That's where they get a lot of 
their money. 

1420
01:14:16,520 --> 01:14:18,920
You can't just say we're not 
going to have this, but it also 

1421
01:14:18,920 --> 01:14:21,000
can't be the centerpiece of what
you're doing from a content 

1422
01:14:21,000 --> 01:14:23,480
perspective. 
I guess my concern with ESPN 

1423
01:14:23,480 --> 01:14:28,120
sometimes is that when I look at
the shows that they've decided 

1424
01:14:28,120 --> 01:14:30,440
to air, I look at a lot of the 
Meadowlark stuff that they were 

1425
01:14:30,440 --> 01:14:31,920
picking up. 
You know, I look at the lot of 

1426
01:14:31,920 --> 01:14:35,720
the Omaha production stuff and I
like, I like it in pieces, but 

1427
01:14:35,720 --> 01:14:37,560
there's very little there where 
I watch it. 

1428
01:14:37,560 --> 01:14:41,000
And I'm like, I got to watch 
that every day even like I know 

1429
01:14:41,000 --> 01:14:43,800
the Pablo Torre thing. 
They they keep trying to elbow 

1430
01:14:43,800 --> 01:14:48,440
their way into the conversation 
nationally, but it again, it 

1431
01:14:48,440 --> 01:14:51,880
feels forced in a lot of ways, 
in a way that it shouldn't if it

1432
01:14:51,880 --> 01:14:54,640
was. 
I mean, if you compare that to 

1433
01:14:54,640 --> 01:15:00,240
actually like big successful 
podcasts, and I would throw Pat 

1434
01:15:00,240 --> 01:15:02,160
McAfee into this mix. 
And I know you wanted to talk 

1435
01:15:02,160 --> 01:15:05,040
about him a little bit. 
They feel that like it feels 

1436
01:15:05,040 --> 01:15:07,800
like ESP NS trying to astroturf 
their way into something that 

1437
01:15:07,800 --> 01:15:10,520
other people are doing 
naturally, because they're still

1438
01:15:10,520 --> 01:15:12,680
handcuffed to all these 
corporate procedures that 

1439
01:15:12,680 --> 01:15:15,680
they've done for years that are 
still focused on what they're 

1440
01:15:15,680 --> 01:15:19,080
doing on linear and linear just 
doesn't work anymore. 

1441
01:15:19,280 --> 01:15:21,800
And that's, that's the, it's 
like until they can break free 

1442
01:15:21,800 --> 01:15:24,200
of those shackles, I don't know 
that they're able to actually 

1443
01:15:24,200 --> 01:15:28,280
move in to be truly competitive.
Like I actually would say at 

1444
01:15:28,280 --> 01:15:31,760
this point, I think Fox is 
better positioned than ESPN to 

1445
01:15:31,760 --> 01:15:35,400
do this because Fox was never so
entirely married to like a 

1446
01:15:35,400 --> 01:15:37,840
singular entity as a national 
sports channel. 

1447
01:15:38,640 --> 01:15:43,960
So there's a lot there. 
What's your, what's your ideal 

1448
01:15:43,960 --> 01:15:46,360
like? 
What do you want from ESPN? 

1449
01:15:46,560 --> 01:15:50,320
Like I know we've talked about 
them focusing on more different 

1450
01:15:50,320 --> 01:15:53,720
things in terms of like the 
bigger broadcast, the national 

1451
01:15:53,720 --> 01:15:56,560
broadcast. 
But like, if you could pick 

1452
01:15:56,560 --> 01:15:58,880
something that you think would 
actually work, what would you? 

1453
01:15:58,880 --> 01:16:02,240
What would you ask for? 
Or what would you try to? 

1454
01:16:02,240 --> 01:16:06,600
Produce well I this is where I I
think if ESP NS going to be 

1455
01:16:06,600 --> 01:16:09,320
successful like this is where 
they I, I don't know that they 

1456
01:16:09,320 --> 01:16:12,000
can do everything that they've 
tried to do like they can't. 

1457
01:16:12,920 --> 01:16:17,200
I think their biggest mistake 
right now is trying to make back

1458
01:16:17,200 --> 01:16:20,320
the money that they've lost 
through cable subscriptions 

1459
01:16:20,320 --> 01:16:24,480
falling by jumping into the 
wagering market because they're 

1460
01:16:24,480 --> 01:16:26,760
not going to be able to compete 
at a high enough level to 

1461
01:16:26,760 --> 01:16:28,760
generate the revenue to to make 
up for it. 

1462
01:16:30,600 --> 01:16:32,160
So they got to figure out other 
things. 

1463
01:16:32,200 --> 01:16:37,320
And I think that they are in a 
similar boat now with Fox and 

1464
01:16:37,320 --> 01:16:42,640
with NBC and I guess CBS, like 
that's really your BIG4 in terms

1465
01:16:42,640 --> 01:16:45,800
of of the the players in this, 
since Turner's taking themselves

1466
01:16:45,800 --> 01:16:47,360
out of the equation to some 
degree. 

1467
01:16:49,520 --> 01:16:53,000
You know the, the, the weird 
thing about all of this is the 

1468
01:16:53,000 --> 01:16:58,240
sports that all these areas are 
covering are entirely reliant on

1469
01:16:58,240 --> 01:17:01,360
the Rev, the money that they're 
making off of the television 

1470
01:17:01,360 --> 01:17:04,800
contracts. 
So that's where the salaries are

1471
01:17:04,800 --> 01:17:06,080
coming from. 
That's where everything's coming

1472
01:17:06,080 --> 01:17:09,240
from, yeah. 
So, you know, it's, it's funny 

1473
01:17:09,240 --> 01:17:13,280
with this NBA thing with all 
these owners selling teams 

1474
01:17:13,280 --> 01:17:16,560
lately and everybody's like, oh,
it's something on the horizon. 

1475
01:17:16,560 --> 01:17:18,840
And I think it's easy to say one
of the leagues just in great 

1476
01:17:18,840 --> 01:17:20,800
shape and they could go 
international and they could. 

1477
01:17:21,000 --> 01:17:23,160
But the flip side is, well, 
maybe there is something wrong. 

1478
01:17:23,480 --> 01:17:26,960
And I could see like a Mark 
Cuban or a bus family saying to 

1479
01:17:26,960 --> 01:17:32,080
themselves, well, this might be 
as good as it ever gets in terms

1480
01:17:32,080 --> 01:17:37,240
of money, because medium money 
is entirely dependent on 

1481
01:17:37,240 --> 01:17:40,600
centralized audience. 
And that's where all of this 

1482
01:17:40,600 --> 01:17:43,880
money from ESPN came from. 
It's where the Fox money came 

1483
01:17:43,880 --> 01:17:45,440
from. 
It's where CBS has all this 

1484
01:17:45,440 --> 01:17:46,840
money. 
And there's only so many sports 

1485
01:17:46,840 --> 01:17:48,360
that you can spread that around 
on. 

1486
01:17:48,760 --> 01:17:52,560
And at some point, unless you 
have another way of bringing 

1487
01:17:52,560 --> 01:17:55,640
that money in, you're going to 
run into some brick walls. 

1488
01:17:55,640 --> 01:17:58,400
And I, and I will say that I 
think we're at a point now with 

1489
01:17:58,400 --> 01:18:03,000
say the NBA where or I think 
actually Major League Baseball 

1490
01:18:03,000 --> 01:18:06,440
may be the one that is the, the 
big, the big next one to fall 

1491
01:18:06,440 --> 01:18:08,800
because of, you know, they were 
the ones that really hit hardest

1492
01:18:08,800 --> 01:18:12,680
by Diamond Sports Group and, and
all of these regionals 

1493
01:18:12,680 --> 01:18:15,360
essentially not having a 
workable business model. 

1494
01:18:16,880 --> 01:18:18,880
So do they start going direct to
consumer? 

1495
01:18:19,240 --> 01:18:22,440
If Major League Baseball can go 
direct to consumer and say, hey,

1496
01:18:22,440 --> 01:18:25,200
you know what? 
We know that you hate our 

1497
01:18:25,200 --> 01:18:27,880
streaming stuff and we know you 
hate not being able to watch 

1498
01:18:27,880 --> 01:18:29,840
your teams. 
What about everybody pays 

1499
01:18:29,840 --> 01:18:33,440
$150.00 a year and you get all 
of the games? 

1500
01:18:33,680 --> 01:18:37,120
Yeah, I mean, you're gonna make 
more direct money and then you 

1501
01:18:37,120 --> 01:18:39,640
can sell ads. 
And you can league pass for 

1502
01:18:39,640 --> 01:18:40,880
everything you're. 
Saying league pass for 

1503
01:18:40,880 --> 01:18:43,320
everything and then you can 
still have Apple or whoever 

1504
01:18:43,480 --> 01:18:46,320
doing specialty games because 
people have that subscription as

1505
01:18:46,320 --> 01:18:50,720
well and they'll pay for that, 
you know, so I do wonder with 

1506
01:18:50,720 --> 01:18:53,680
ESPN, they just pointed up a 
huge amount of money for the 

1507
01:18:53,680 --> 01:18:56,120
NBA. 
They've they spent a decent 

1508
01:18:56,120 --> 01:18:58,360
amount of money on the NHL. 
They've got a couple of other 

1509
01:18:58,360 --> 01:19:00,640
things. 
They've let some things go, but 

1510
01:19:01,440 --> 01:19:04,520
what I would like to see them do
is decide like, are we a live 

1511
01:19:04,520 --> 01:19:06,880
sports carrier that covers 
sports? 

1512
01:19:07,200 --> 01:19:10,440
Are we an opinion machine that's
trying to generate like ad 

1513
01:19:10,440 --> 01:19:12,480
revenue and, and audience that 
way? 

1514
01:19:12,480 --> 01:19:16,880
Like what are what are we doing?
And what I really want them to 

1515
01:19:16,880 --> 01:19:19,400
do more than anything else is 
pick a lane and figure out what 

1516
01:19:19,400 --> 01:19:21,600
that lane looks like. 
Instead of trying to straddle 

1517
01:19:21,600 --> 01:19:24,720
everything all at once. 
And I, and I think that their 

1518
01:19:24,720 --> 01:19:29,560
problem is ultimately they are 
an item on the Ledger sheet free

1519
01:19:29,560 --> 01:19:36,400
for Disney in a way that Fox 
Sports is not, for News Corp in 

1520
01:19:36,400 --> 01:19:41,320
a way that NBC is not for 
Comcast or whatever, in a way 

1521
01:19:41,320 --> 01:19:43,400
that CBS is not. 
I mean, well, that's, that's a 

1522
01:19:43,400 --> 01:19:45,360
separate story. 
I guess at this point they might

1523
01:19:45,360 --> 01:19:48,760
end up being that. 
But but, you know, ESPN has some

1524
01:19:48,760 --> 01:19:53,080
very specific problems in that I
think people don't realize how 

1525
01:19:53,080 --> 01:19:58,440
critical the revenue from ESPN 
was to Disney specifically given

1526
01:19:58,560 --> 01:20:03,680
how low margin the theme park 
business is and how Disney's 

1527
01:20:03,680 --> 01:20:06,360
other big revenue generator was 
what Greg? 

1528
01:20:08,000 --> 01:20:10,040
Disney's the movies, the movie. 
Oh, the movie. 

1529
01:20:10,320 --> 01:20:12,160
Yeah, yeah, yeah. 
Which last? 

1530
01:20:12,160 --> 01:20:14,280
One was not. 
In great shape, you know I. 

1531
01:20:15,560 --> 01:20:19,960
Mean, I mean, yeah, I mean 
there's a that's, yeah, there's 

1532
01:20:19,960 --> 01:20:23,480
a lot there. 
And as evidenced by how Elio 

1533
01:20:23,480 --> 01:20:27,360
did, Pixar is really scraping 
the barrel like they all are. 

1534
01:20:27,360 --> 01:20:29,280
I mean every. 
They've made the same movie for 

1535
01:20:29,280 --> 01:20:32,160
20 years. 
Yeah, at a certain point, toys 

1536
01:20:32,160 --> 01:20:35,400
can talk, you know, is not going
to bring more people into like, 

1537
01:20:35,400 --> 01:20:37,440
you know. 
I've seen that animation 8000 

1538
01:20:37,440 --> 01:20:38,600
times. 
Yeah, no, I like. 

1539
01:20:38,600 --> 01:20:40,520
It's it's all about Bluey now, 
apparently. 

1540
01:20:40,520 --> 01:20:42,520
That's what I've heard. 
I mean, I'm not, I don't have 

1541
01:20:42,520 --> 01:20:45,280
any kids, so I'm not really. 
Sure, I love Bluey Bluey's. 

1542
01:20:45,360 --> 01:20:46,360
Amazing. 
Yeah. 

1543
01:20:46,440 --> 01:20:47,800
I mean, how, how old are your 
kids now? 

1544
01:20:47,800 --> 01:20:50,920
They're in college. 
I mean, what, where they at? 

1545
01:20:51,880 --> 01:20:54,480
They're like 37. 
I've been almost 10 year old and

1546
01:20:54,480 --> 01:20:55,680
a 7 year old. 
What are they? 

1547
01:20:55,760 --> 01:20:57,400
Are they? 
Do they care about Disney stuff?

1548
01:20:57,680 --> 01:21:01,960
You know what my kids do? 
They they stream Netflix and 

1549
01:21:01,960 --> 01:21:04,840
they play video games. 
Actually, they're Co opting on 

1550
01:21:04,840 --> 01:21:10,200
Stardew valley right now and 
they're so it's amazing and it's

1551
01:21:10,200 --> 01:21:12,320
it's it's informative because 
they're both Gen. alpha 

1552
01:21:12,400 --> 01:21:16,280
obviously. 
And they will they have iPads. 

1553
01:21:16,280 --> 01:21:18,000
I know people say you're a 
horrible parent. 

1554
01:21:18,000 --> 01:21:22,320
You let your kids have screens. 
My response is but they're they 

1555
01:21:24,320 --> 01:21:32,400
they they watch like like tween 
shows OK in a in a in a in a 

1556
01:21:32,400 --> 01:21:36,480
screen, like a picture in 
picture while playing games on 

1557
01:21:36,480 --> 01:21:38,720
It's the weirdest. 
Thing no, I have, I have, I have

1558
01:21:38,720 --> 01:21:40,560
friends that do that. 
Now millennials are doing that, 

1559
01:21:40,560 --> 01:21:42,800
I mean. 
So it's but you know, but 

1560
01:21:42,800 --> 01:21:45,400
they're they're not really 
watching cartoons anymore like 

1561
01:21:45,400 --> 01:21:47,360
they did for a long time. 
We watched Bluey. 

1562
01:21:47,360 --> 01:21:50,720
We would watch what the other 
ones. 

1563
01:21:50,880 --> 01:21:53,440
Bubble Guppies was a big one in 
the household. 

1564
01:21:53,440 --> 01:21:54,440
I. 
Haven't watched that one. 

1565
01:21:54,760 --> 01:21:58,720
The a lot of Muppet Babies like 
the new version of Muppet Babies

1566
01:21:59,320 --> 01:22:01,600
who has a really annoying new 
character compared to the old 

1567
01:22:01,600 --> 01:22:04,520
one. 
I mean, there's a reason I mean,

1568
01:22:04,520 --> 01:22:08,000
this why Disney is doing these 
live action things, because 

1569
01:22:08,000 --> 01:22:10,440
they're appealing to the 
millennial, the people that 

1570
01:22:10,760 --> 01:22:13,200
watch these things in theaters 
or cared about them. 

1571
01:22:13,320 --> 01:22:15,040
I. 
Mean is Disney still around 

1572
01:22:15,040 --> 01:22:20,680
without Star Wars at this point?
Marvel, I guess. 

1573
01:22:20,840 --> 01:22:22,680
Maybe I right. 
Yeah, it's all. 

1574
01:22:22,680 --> 01:22:24,960
It's all the big. 
It's the big blockbuster. 

1575
01:22:24,960 --> 01:22:28,280
And it's all, and it's all these
already prepackaged things. 

1576
01:22:28,280 --> 01:22:30,520
And this is, I think, the 
problem to some degree. 

1577
01:22:30,520 --> 01:22:32,840
It actually kind of explains NBA
coverage on ESPN. 

1578
01:22:33,560 --> 01:22:35,840
New plot lines. 
When we can run the same sequel 

1579
01:22:35,840 --> 01:22:39,960
9 times, Lebron's gonna. 
Retire at some point like I, I. 

1580
01:22:40,880 --> 01:22:42,440
Maybe he won't, you know, Maybe 
he won't. 

1581
01:22:42,480 --> 01:22:44,840
It's a generational thing 
because 25 years ago we were 

1582
01:22:44,840 --> 01:22:47,440
dealing with this with Jordan, 
right And there and there was 

1583
01:22:47,440 --> 01:22:51,560
like that five year walk in the 
wilderness where it's like who's

1584
01:22:51,560 --> 01:22:55,400
going to take the because like 
it wasn't it was Kobe until the 

1585
01:22:55,400 --> 01:22:59,280
Colorado thing and and. 
Then it was kind of Kobe again. 

1586
01:22:59,360 --> 01:23:01,520
Right, right. 
You know, somehow that all got 

1587
01:23:01,520 --> 01:23:03,200
forgotten. 
It just powered through. 

1588
01:23:03,320 --> 01:23:05,720
But there's, but you, you know, 
to go back to your question 

1589
01:23:05,720 --> 01:23:10,640
about what do I want from ESPNI,
just, I don't see at some point,

1590
01:23:10,640 --> 01:23:13,640
I think the sports partners are 
like, what is exactly that we're

1591
01:23:13,640 --> 01:23:16,200
getting from ESPN? 
Like what are, what are we, 

1592
01:23:16,200 --> 01:23:18,320
what, what's the purpose of this
partnership? 

1593
01:23:18,320 --> 01:23:23,200
Cause like historically, sports 
media has been a symbiotic 

1594
01:23:23,600 --> 01:23:27,720
relationship where sports needed
media to promote the games, 

1595
01:23:27,720 --> 01:23:29,640
promote the players, promote the
coaches. 

1596
01:23:30,000 --> 01:23:32,000
Media needed sports to bring in 
audience. 

1597
01:23:32,000 --> 01:23:35,440
Everybody was happy. 
But that was in an era when 

1598
01:23:35,440 --> 01:23:40,000
sports teams couldn't make their
own media, and now they can, 

1599
01:23:40,240 --> 01:23:44,280
oftentimes at higher quality 
than what media itself is 

1600
01:23:44,280 --> 01:23:47,600
creating on behalf of sports. 
I mean, there's more jobs 

1601
01:23:48,240 --> 01:23:50,360
hiring. 
Like there's more, you know the 

1602
01:23:50,360 --> 01:23:53,080
NBA is hiring more people than 
you know when you asked. 

1603
01:23:53,080 --> 01:23:55,480
Me earlier what do what do my 
students want to do? 

1604
01:23:55,880 --> 01:23:58,480
Like a lot of the people who 10 
years ago would have been said, 

1605
01:23:58,480 --> 01:23:59,760
I want to be a Sports Center 
anchor. 

1606
01:23:59,760 --> 01:24:01,360
They're now like, I want to work
for a team. 

1607
01:24:01,640 --> 01:24:05,240
I want to be AI, want to be a 
reporter for a team, and I get 

1608
01:24:05,240 --> 01:24:09,360
that because that seems to be 
where the stability is at this 

1609
01:24:09,360 --> 01:24:12,480
point for a lot of people. 
Yeah, yeah. 

1610
01:24:12,480 --> 01:24:15,680
I mean, every media 
conglomeration is going to let 

1611
01:24:15,680 --> 01:24:19,120
you off at some point. 
You know, like I've made it six 

1612
01:24:19,120 --> 01:24:24,040
years and I'm everyone. 
I mean, I mean, honestly, I'm 

1613
01:24:24,040 --> 01:24:26,080
applauding myself every day. 
I don't know how I'm doing it. 

1614
01:24:26,080 --> 01:24:28,720
I mean, everyone else has gone 
to law school where, you know, 

1615
01:24:28,960 --> 01:24:32,400
they just, they're just, you 
know, finding jobs here and 

1616
01:24:32,400 --> 01:24:34,040
there and they're making it work
like it's. 

1617
01:24:34,400 --> 01:24:37,400
Your, your, your generation has 
been really interesting to 

1618
01:24:37,400 --> 01:24:40,920
watch. 
And you know, it's like, I mean,

1619
01:24:40,920 --> 01:24:42,680
my generation kind of went 
through this too, 'cause like I 

1620
01:24:42,680 --> 01:24:46,360
was right at the end of the, 
the, the pre digital era and 

1621
01:24:46,360 --> 01:24:49,440
most of the people that I went 
to school with are no longer in 

1622
01:24:49,440 --> 01:24:52,280
it and haven't been for a while.
A few hung on and, and had 

1623
01:24:52,280 --> 01:24:55,600
really successful careers, but a
bunch of people didn't. 

1624
01:24:55,600 --> 01:24:58,320
And I think your generation kind
of is in a different transition 

1625
01:24:58,320 --> 01:25:00,880
point. 
And you know, it's just, it's 

1626
01:25:00,880 --> 01:25:04,640
tough because it's there is 
money, but all the money is 

1627
01:25:04,640 --> 01:25:08,080
hoarded at the very top. 
And increasingly independent 

1628
01:25:08,080 --> 01:25:15,600
media, which ESPN is certainly 
just doesn't have the the 

1629
01:25:15,600 --> 01:25:17,960
bandwidth to do the things they 
need to do. 

1630
01:25:18,240 --> 01:25:21,360
They don't have the money to 
throw around and they're not 

1631
01:25:21,360 --> 01:25:25,160
going to take risks. 
And unfortunately being risk 

1632
01:25:25,160 --> 01:25:29,640
averse in media when the teams 
themselves can be more like 

1633
01:25:29,640 --> 01:25:33,160
risk, risk fillic or whatever 
the you know that they can be 

1634
01:25:33,160 --> 01:25:36,520
more adept at handling risk and 
dealing with. 

1635
01:25:36,520 --> 01:25:42,640
It puts the the big media 
companies in a very difficult 

1636
01:25:42,640 --> 01:25:45,760
position and it puts the people 
working in the industries in 

1637
01:25:45,760 --> 01:25:50,440
even worse positions because you
end up doing the same things 

1638
01:25:50,440 --> 01:25:53,000
over and over again, which gets 
very soul draining. 

1639
01:25:53,440 --> 01:25:56,320
And your job is constantly in 
jeopardy because all it takes is

1640
01:25:56,320 --> 01:25:58,720
one person saying, well, we 
don't need that person anymore. 

1641
01:25:59,000 --> 01:26:00,920
And and then what do you do at 
that point? 

1642
01:26:00,920 --> 01:26:03,200
You have to go to something else
and you're probably never coming

1643
01:26:03,200 --> 01:26:05,920
back. 
And there's 100 people ready to 

1644
01:26:05,920 --> 01:26:08,320
take your job too. 
Like you, you get. 

1645
01:26:08,520 --> 01:26:11,480
People will pay, they will have 
to pay less, you know? 

1646
01:26:11,560 --> 01:26:13,280
And that's what they're, I mean,
that's what they're all doing is

1647
01:26:13,640 --> 01:26:17,320
why would we pay someone 150,000
when we can pay them 72,000 or 

1648
01:26:17,320 --> 01:26:19,560
whatever and let them fend for 
themselves? 

1649
01:26:19,840 --> 01:26:22,560
It's funny you had a question in
the in the list like was Simmons

1650
01:26:22,560 --> 01:26:24,920
right about ESPN never backing 
podcasts? 

1651
01:26:24,920 --> 01:26:30,200
And he's right. 
First of all like name a non 

1652
01:26:30,200 --> 01:26:34,760
show based podcast that's must 
listen off of ESPN. 

1653
01:26:36,280 --> 01:26:38,200
A non. 
I mean, I don't listen to any of

1654
01:26:38,240 --> 01:26:39,880
them. 
Yeah, but right, you know what I

1655
01:26:39,880 --> 01:26:41,240
mean. 
I I listened to the low post 

1656
01:26:41,240 --> 01:26:43,960
when it was on that was about 
it. 

1657
01:26:44,720 --> 01:26:46,640
You know, I would listen to the 
Simmons podcast and the 

1658
01:26:46,640 --> 01:26:48,920
Grantland based podcast. 
Those were fun and those those 

1659
01:26:48,920 --> 01:26:53,120
had like some some big good 
cultural elements to them in a 

1660
01:26:53,120 --> 01:26:56,400
lot of cases. 
But the you know, like I try, 

1661
01:26:56,400 --> 01:26:58,720
I'll try listening to like 
Windhorse podcast. 

1662
01:26:58,760 --> 01:27:03,760
And as much as I I do enjoy 
Windhorse reporting that format,

1663
01:27:04,240 --> 01:27:06,920
it doesn't work. 
It's really like an in between 

1664
01:27:07,280 --> 01:27:10,760
TV and podcast where it still 
feels like they're trying to hit

1665
01:27:10,760 --> 01:27:13,720
the segments right and not go on
tangents right? 

1666
01:27:13,920 --> 01:27:15,920
Where it's like when I'm 
listening to a podcast, I don't 

1667
01:27:15,920 --> 01:27:18,040
care if it's two hours, if it's 
two guys that I like. 

1668
01:27:18,400 --> 01:27:21,360
So it's usually guys just in 
general when it's a podcast. 

1669
01:27:21,800 --> 01:27:25,880
I mean, as evidenced by what 
we're doing right now, but just 

1670
01:27:25,880 --> 01:27:29,720
going on like. 
I, I earlier today recorded and 

1671
01:27:29,720 --> 01:27:33,480
produced a 35 minute podcast 
that just had two women talking.

1672
01:27:33,480 --> 01:27:35,360
So I, you know what? 
I'm doing my part. 

1673
01:27:35,360 --> 01:27:37,120
Greg, what are you doing? 
No, I've done. 

1674
01:27:37,520 --> 01:27:38,960
I'll, I'll listen to it when it 
comes out. 

1675
01:27:39,000 --> 01:27:41,160
You know, women, women could do 
anything now. 

1676
01:27:41,280 --> 01:27:44,200
So. 
They could always do anything 

1677
01:27:44,200 --> 01:27:49,280
but yeah, but the point, the 
point is my my feeling on that 

1678
01:27:49,280 --> 01:27:53,080
comment from Simmons. 
He's right, but maybe not in the

1679
01:27:53,080 --> 01:27:59,480
way he intended podcasting was. 
That was the big leap for a lot 

1680
01:27:59,480 --> 01:28:04,200
of sports media in terms of like
podcasts done the way that 

1681
01:28:04,200 --> 01:28:07,400
podcasts should be done, which, 
as you described, a free flowing

1682
01:28:07,960 --> 01:28:10,960
discussion based tangential in a
lot of ways. 

1683
01:28:11,880 --> 01:28:15,200
Those are the things that have 
demonstrated staying power. 

1684
01:28:15,200 --> 01:28:18,240
And it's it's not just sports, 
you know, it's like, you know, 

1685
01:28:18,240 --> 01:28:23,240
the you know, WTF or, or Rogan, 
any of these podcasts that have 

1686
01:28:23,400 --> 01:28:26,840
called or daddy these huge 
podcasts across, you know, you 

1687
01:28:26,880 --> 01:28:29,720
know, multiple demographics, 
multiple geographical areas. 

1688
01:28:30,440 --> 01:28:36,320
They generally all have a quasi 
formatless approach that works 

1689
01:28:36,320 --> 01:28:38,840
really well and is adaptable to 
the moment. 

1690
01:28:38,880 --> 01:28:43,040
And I I would argue that what 
you end up with happening with 

1691
01:28:43,040 --> 01:28:51,120
ESPN is that they are so in like
handcuffed to format has to be 

1692
01:28:51,120 --> 01:28:54,680
this has to be that they let 
some things shoot up, but then 

1693
01:28:54,680 --> 01:28:56,120
they were always tied to the 
individual. 

1694
01:28:56,120 --> 01:29:00,040
When the individual left, it was
gone and they didn't want to 

1695
01:29:00,040 --> 01:29:01,840
replicate that. 
They end up going in a different

1696
01:29:01,840 --> 01:29:04,200
direction. 
And you know, what always 

1697
01:29:04,200 --> 01:29:09,800
bothered me is like, I hate 
overproduced podcasts. 

1698
01:29:10,000 --> 01:29:12,480
Oh, you know, like exactly the 
same When they launched ESPN 

1699
01:29:12,480 --> 01:29:13,840
Daily, I was like, oh, this 
would be interesting. 

1700
01:29:13,840 --> 01:29:16,200
And I listened to like 2 
episodes of it was like, no, not

1701
01:29:16,200 --> 01:29:18,680
interesting at all. 
Not, not a bit because of the 

1702
01:29:18,680 --> 01:29:21,440
way it was produced. 
Yeah, it was, you know, and I 

1703
01:29:21,440 --> 01:29:25,200
mean, it's obviously a take off 
of the Daily, another like 

1704
01:29:25,560 --> 01:29:27,440
horrifically overproduced 
podcast. 

1705
01:29:27,440 --> 01:29:30,440
I mean, we had our own problems.
I mean, this is a specific 

1706
01:29:30,440 --> 01:29:33,000
example with Golf Digest where 
we're, we started this local 

1707
01:29:33,000 --> 01:29:35,400
knowledge podcast where we're 
supposed to be these like 30 

1708
01:29:35,400 --> 01:29:38,280
minute stories, kind of like the
daily, you know, every every 

1709
01:29:38,280 --> 01:29:40,800
week, every two weeks. 
And at the beginning it was so 

1710
01:29:40,800 --> 01:29:45,200
produced and at a certain point 
it was like it felt exhausting 

1711
01:29:45,640 --> 01:29:49,240
to make it and to listen to it. 
And now it's more of just, I 

1712
01:29:49,240 --> 01:29:52,920
mean, it's Shane Ryan, who, you 
know, just basically going. 

1713
01:29:53,120 --> 01:29:57,000
My buddy Shane Ryan has been a 
really interesting evening with 

1714
01:29:57,000 --> 01:29:58,800
him in Chapel Hill a decade ago 
so. 

1715
01:29:58,800 --> 01:30:01,080
Who's the best? 
I mean he's great and he just 

1716
01:30:01,520 --> 01:30:05,440
just starts talking for like 
3540 minutes and we'll do like a

1717
01:30:05,440 --> 01:30:07,800
few small things here and there.
We'll add some music, we'll add 

1718
01:30:07,800 --> 01:30:10,240
some clips or whatever. 
But for the most part it's just 

1719
01:30:10,240 --> 01:30:13,240
him doing Hardcore History or 
you know, one of those types of 

1720
01:30:13,240 --> 01:30:15,520
podcasts. 
And it's so much better now 

1721
01:30:15,520 --> 01:30:19,720
'cause it's less, it's just let 
like and also like no one 

1722
01:30:19,720 --> 01:30:21,440
listens to a podcast 40 minutes 
straight. 

1723
01:30:21,440 --> 01:30:25,640
I mean, I guess you know, I mean
I do, but like not everyone. 

1724
01:30:25,640 --> 01:30:29,560
And sometimes you listen for 10 
minutes here, but you get lost 

1725
01:30:30,600 --> 01:30:33,000
if you don't do that. 
Like I'm, I don't know why I'm 

1726
01:30:33,000 --> 01:30:34,280
saying that. 
I've listened to podcasts for 

1727
01:30:34,280 --> 01:30:37,960
like 3 hours straight. 
But sometimes you, and if you're

1728
01:30:37,960 --> 01:30:41,120
trying to get back into like 
this pre produced packaged 

1729
01:30:41,240 --> 01:30:43,760
podcast, it's, it's, it's almost
impossible. 

1730
01:30:43,760 --> 01:30:47,160
It's like trying to get back 
into ATV show 2 weeks later and 

1731
01:30:47,160 --> 01:30:49,560
you're like, I don't know what. 
I don't remember what happened 

1732
01:30:49,560 --> 01:30:52,400
there 15 minutes ago. 
So maybe in this elongated 

1733
01:30:52,400 --> 01:30:54,560
format, you've actually drawn 
out what I really want out of 

1734
01:30:54,560 --> 01:31:01,560
ESPN, which is take the suit off
like get casual again, like get,

1735
01:31:01,560 --> 01:31:03,680
get, get casual with your 
formatting. 

1736
01:31:04,240 --> 01:31:07,080
I mean, this is what I worry 
about with inside the NBA, You 

1737
01:31:07,080 --> 01:31:09,040
know, and I think this was one 
of the questions you asked was 

1738
01:31:09,040 --> 01:31:11,200
like, is ESPN going to ruin 
Inside the NBA? 

1739
01:31:11,200 --> 01:31:13,000
And the answer is absolutely 
yes. 

1740
01:31:13,240 --> 01:31:16,440
Because what has been the poison
for ESP along the other things 

1741
01:31:16,440 --> 01:31:18,280
that we've talked about? 
But what has been the poison for

1742
01:31:18,280 --> 01:31:22,200
ESPN has been trying to cram 
things into boxes that they 

1743
01:31:22,200 --> 01:31:26,440
don't fit into. 
And if there's one thing from 

1744
01:31:26,440 --> 01:31:31,040
inside the NBA that makes it a 
great show, it is that it is 

1745
01:31:31,040 --> 01:31:37,160
essentially like, it's like the 
Tom Snyder version of a late 

1746
01:31:37,160 --> 01:31:40,280
night talk show where it's just,
we're going to sit here and talk

1747
01:31:40,720 --> 01:31:43,880
and it might not go anywhere or 
it might be the most hilarious 

1748
01:31:43,880 --> 01:31:46,240
thing you've ever heard. 
It's the antithesis of like the 

1749
01:31:46,240 --> 01:31:50,000
Jimmy Fallon, Jay Leno approach.
Well, did you watch This is 

1750
01:31:50,200 --> 01:31:51,600
Randa? 
Did you watch John Mulaney's 

1751
01:31:51,800 --> 01:31:54,360
talk show on Netflix? 
No, I haven't. 

1752
01:31:54,360 --> 01:31:59,600
He did these live hour shows for
like 12 weeks straight and it 

1753
01:31:59,600 --> 01:32:02,800
was really just like, you could 
tell they were just winging it. 

1754
01:32:03,040 --> 01:32:07,160
You could tell they were like he
was talking to guests and as 

1755
01:32:07,160 --> 01:32:09,680
he's asking them questions, he's
figuring it out on the fly. 

1756
01:32:09,920 --> 01:32:12,360
They're going random. 
Like that's the type of thing 

1757
01:32:12,360 --> 01:32:14,800
that I enjoy more. 
I mean, obviously I'm a fan of 

1758
01:32:14,800 --> 01:32:19,240
Mullaney, but even Seth Meyers, 
who I feel like he's like he, 

1759
01:32:19,360 --> 01:32:20,720
he's literally taking the suit 
off. 

1760
01:32:20,720 --> 01:32:22,440
Like he had a suit on, took it 
off. 

1761
01:32:22,560 --> 01:32:24,320
Now he's just wearing like a, a 
regular jacket. 

1762
01:32:24,600 --> 01:32:27,600
He'll talk to a guest like James
Acaster for just 8 minutes about

1763
01:32:27,600 --> 01:32:29,520
whatever. 
Instead of these like pre 

1764
01:32:29,520 --> 01:32:34,640
planned segments about like them
playing like fake strip poker 

1765
01:32:34,640 --> 01:32:36,560
or, you know, whatever Jimmy 
Fallon's doing nowadays. 

1766
01:32:39,160 --> 01:32:42,440
I just, there's, I feel like 
there's a middle ground between 

1767
01:32:42,840 --> 01:32:47,520
podcasts, which are, you know, 
two hours of nonsense in a good 

1768
01:32:47,520 --> 01:32:54,120
way versus like the first take 
style rapid segments about 

1769
01:32:54,280 --> 01:32:57,280
LeBron, about I just thought of 
Tim Tebow for some reason. 

1770
01:32:57,280 --> 01:32:59,240
But that's what it that's what 
it was for so long. 

1771
01:32:59,440 --> 01:33:01,400
They're just talking about Tebow
for every 10 minutes. 

1772
01:33:01,800 --> 01:33:06,640
And there's got to be some, some
way to like, you know, bridge 

1773
01:33:06,640 --> 01:33:09,760
the gap. 
There is, but I don't think that

1774
01:33:09,760 --> 01:33:11,400
these networks are willing to do
it. 

1775
01:33:11,680 --> 01:33:15,400
And it's it's ironic and I feel 
I don't feel bad for the NBA. 

1776
01:33:15,400 --> 01:33:19,120
They took the money, but the 
fact that they've they they've 

1777
01:33:19,120 --> 01:33:21,520
ditched Turner. 
I mean, Turner kind of ditched 

1778
01:33:21,520 --> 01:33:24,880
them, but they've decided to 
take up with NBC, who might be 

1779
01:33:24,880 --> 01:33:29,000
the only network worse than ESPN
at trying to jam everything into

1780
01:33:29,000 --> 01:33:32,400
a box. 
Like when I think of shows that 

1781
01:33:33,200 --> 01:33:36,800
have gone completely off the 
rails but are still being done 

1782
01:33:36,880 --> 01:33:40,120
in like a worse and worse style 
every year, it is the Sunday 

1783
01:33:40,120 --> 01:33:43,000
Night Football show, not the 
broadcast. 

1784
01:33:43,000 --> 01:33:43,360
Yeah. 
Yeah. 

1785
01:33:43,720 --> 01:33:47,080
I mean, I think Tariko, I I'll 
never look at Tariko as a play 

1786
01:33:47,080 --> 01:33:48,840
by play guy, but I think he's 
fine. 

1787
01:33:49,840 --> 01:33:52,480
And I still think Collinsworth 
is really good as a color guy, 

1788
01:33:52,480 --> 01:33:56,360
even if he's just got a shtick 
that will naturally just get old

1789
01:33:56,360 --> 01:33:57,920
over time. 
When you listen to anybody for 

1790
01:33:57,920 --> 01:34:01,640
20 years, it'll get old. 
I don't blame him for that, but 

1791
01:34:02,000 --> 01:34:05,960
their studio show might. 
I think it still holds the 

1792
01:34:05,960 --> 01:34:10,120
record for most unnecessary 
regular people on a show, and 

1793
01:34:10,120 --> 01:34:11,840
it's a great example of 
everything we just complained 

1794
01:34:11,840 --> 01:34:14,040
about with ESPN. 
It's like no one asked for Chris

1795
01:34:14,040 --> 01:34:17,080
Sims be an expert. 
No, no one said. 

1796
01:34:17,080 --> 01:34:19,640
I really wish I knew what Chris 
Sims was talking about with this

1797
01:34:19,640 --> 01:34:23,560
game. 
Like we don't need him and 

1798
01:34:23,560 --> 01:34:28,360
Rodney Harrison and Tony Dungy 
and I've lost track. 

1799
01:34:28,360 --> 01:34:31,400
There's like 9 other people. 
No, I mean those those shows 

1800
01:34:31,400 --> 01:34:33,680
are. 
They're just unwatchable. 

1801
01:34:33,680 --> 01:34:36,960
They're unwatchable. 
They're SNL sketches that just 

1802
01:34:36,960 --> 01:34:39,120
don't end. 
I mean, I guess they're just SNL

1803
01:34:39,120 --> 01:34:43,160
sketches at this point, but 
they're, they're nothing. 

1804
01:34:43,160 --> 01:34:45,320
And at a certain point you don't
it's, I mean, it's like we're 

1805
01:34:45,320 --> 01:34:48,920
saying with ESPN where it's like
you get these 32nd segments and 

1806
01:34:48,920 --> 01:34:51,400
you get each person talking 
because everyone has to talk the

1807
01:34:51,400 --> 01:34:54,600
same amount of time for, you 
know, 45 seconds. 

1808
01:34:54,600 --> 01:34:56,560
Nothing happens. 
And then you go to commercial 

1809
01:34:56,560 --> 01:34:58,960
and you're like, what, what did 
we do any of that for? 

1810
01:34:58,960 --> 01:35:02,960
We could have just done 4 
minutes of one guy giving a 

1811
01:35:02,960 --> 01:35:05,920
take, giving one actual opinion.
And I think that's, it's some of

1812
01:35:06,000 --> 01:35:07,800
the part of this is an executive
issue. 

1813
01:35:07,800 --> 01:35:10,640
And I think it's ESPN has the 
same problem that NBC does. 

1814
01:35:11,080 --> 01:35:13,880
We paid a lot. 
Fox is not exempt from this. 

1815
01:35:14,120 --> 01:35:16,720
We don't need 6 people on the 
deck. 

1816
01:35:16,880 --> 01:35:17,840
We gave them the money. 
We. 

1817
01:35:18,240 --> 01:35:21,440
We gave them. 
We spend a lot of money on 

1818
01:35:21,440 --> 01:35:23,360
Gronk. 
We got to have Gronk on this 

1819
01:35:23,360 --> 01:35:28,080
show with Michael Strahan and 
Howie Long and Terry Bradshaw 

1820
01:35:28,120 --> 01:35:32,400
and whoever the other person is 
and Kurt manif. 

1821
01:35:32,480 --> 01:35:36,520
It's like, no, like just put 
three people on the desk and 

1822
01:35:36,520 --> 01:35:38,720
have them talk, or put two 
people on the desk and have 

1823
01:35:38,720 --> 01:35:40,480
them. 
Throw Pat McAfee in there, you 

1824
01:35:40,480 --> 01:35:42,120
know, let's put him on one of 
those shows. 

1825
01:35:42,120 --> 01:35:43,640
Too, the McAfee thing is 
fascinating. 

1826
01:35:43,640 --> 01:35:46,840
I didn't want to touch on that. 
Now that we're now we're hour 3 

1827
01:35:46,840 --> 01:35:49,760
almost not really. 
We're we're we're 96 minutes 

1828
01:35:49,760 --> 01:35:51,280
we're. 
Gonna cut this down into like 20

1829
01:35:51,280 --> 01:35:54,160
minutes right the. 
Whole thing I'm not this is. 

1830
01:35:54,680 --> 01:35:56,040
No, this is it. 
I I'll listen to. 

1831
01:35:56,160 --> 01:35:59,160
It people wanted summer content,
they've gotten summer content, 

1832
01:35:59,240 --> 01:36:00,520
OK. 
Listen to this at the pool. 

1833
01:36:00,600 --> 01:36:03,160
We're gonna drop this that 
probably the day or two before 

1834
01:36:03,160 --> 01:36:07,000
the 4th of July, you're gonna go
walk the dog on the 4th of July.

1835
01:36:07,000 --> 01:36:08,680
You're gonna drive around with 
the family a little bit. 

1836
01:36:08,680 --> 01:36:11,160
You're gonna listen to this. 
I'm so sorry to everyone out 

1837
01:36:11,200 --> 01:36:13,400
there. 
Yeah, this is what better way to

1838
01:36:13,400 --> 01:36:16,640
celebrate our country's 
independence than nearly two 

1839
01:36:16,640 --> 01:36:19,040
hours of this, anyway? 
It's better than whatever else. 

1840
01:36:19,400 --> 01:36:22,400
America, what is your opinion of
the McAfee thing? 

1841
01:36:23,040 --> 01:36:26,640
Just in general with the ESPN 
aspects of the, I mean, the the 

1842
01:36:26,640 --> 01:36:31,160
streaming show, look, whatever 
you think about the content, I 

1843
01:36:31,160 --> 01:36:35,200
think you have to tip your hat 
to McAfee from a a like a, an 

1844
01:36:35,200 --> 01:36:39,160
organizational perspective. 
The popularity that show is 

1845
01:36:39,160 --> 01:36:41,960
garnered over the course of a 
relatively short period of time.

1846
01:36:42,440 --> 01:36:45,400
It actually it's kind of the 
other side of the podcast coin 

1847
01:36:45,400 --> 01:36:48,320
that I was mentioning earlier, 
where it's like the fact that 

1848
01:36:48,320 --> 01:36:51,520
that format works when 
everything about broadcast 

1849
01:36:51,520 --> 01:36:54,400
television said that format 
shouldn't work is really 

1850
01:36:54,400 --> 01:36:58,440
remarkable. 
But anyway, go ahead I. 

1851
01:36:59,000 --> 01:37:01,880
Don't, it's, I'm speechless. 
I don't, I don't know, I don't 

1852
01:37:02,200 --> 01:37:04,920
get it. 
I don't, I've, I can't say I've 

1853
01:37:04,920 --> 01:37:08,160
watched a lot of it. 
I've tried it because it's on 

1854
01:37:08,480 --> 01:37:11,080
and I like it'll be on at the 
gym or it'll be on like in the 

1855
01:37:11,080 --> 01:37:16,040
office and I'll watch like 3 
minutes of it and it just, it 

1856
01:37:16,040 --> 01:37:17,720
doesn't make any sense. 
I like, I don't know if I'm 

1857
01:37:17,720 --> 01:37:20,360
missing something. 
He's never really made sense to 

1858
01:37:20,360 --> 01:37:21,720
me. 
Even when he was at Barstool. 

1859
01:37:21,720 --> 01:37:25,080
What was that, 10, 12 years? 
I mean, he was there for like 30

1860
01:37:25,080 --> 01:37:25,480
days. 
I've. 

1861
01:37:25,600 --> 01:37:26,800
Lost. 
Yeah, I've lost track of when he

1862
01:37:26,840 --> 01:37:28,560
was. 
Barstool Indianapolis when that 

1863
01:37:28,560 --> 01:37:34,000
happened, but I just I truly 
don't get it at all. 

1864
01:37:34,000 --> 01:37:37,360
Like it's a real like. 
And you're kind of the target 

1865
01:37:37,360 --> 01:37:41,560
demographic for him, like I. 
I guess, but he's not not 

1866
01:37:41,560 --> 01:37:44,240
barstool like. 
No, it's like it's, it's 

1867
01:37:44,240 --> 01:37:47,160
essentially like it's, it's like
a, it's like a white labeled 

1868
01:37:47,160 --> 01:37:49,200
barstool. 
You know, I mean, I listened to 

1869
01:37:49,200 --> 01:37:52,680
part of my take when it started.
I thought it was very fun and at

1870
01:37:52,680 --> 01:37:55,760
a certain point I got it, you 
know, I was like at a certain 

1871
01:37:55,760 --> 01:37:59,080
point I can hear what was there 
Hank or whatever, like them 

1872
01:37:59,080 --> 01:38:02,520
making fun of him. 
I can send APFT do his like, you

1873
01:38:02,520 --> 01:38:06,720
know, weird. 
Like I I just like it feels so 

1874
01:38:06,720 --> 01:38:08,800
long ago at this point and I 
just like couldn't do it at a 

1875
01:38:08,800 --> 01:38:12,360
certain point. 
And this feels like the the like

1876
01:38:12,360 --> 01:38:16,640
high def version or the high res
version of that where I mean 

1877
01:38:16,640 --> 01:38:17,760
it's the same. 
Honestly it's the same thing 

1878
01:38:17,760 --> 01:38:22,080
with Lebatard show where it's 
just, you know, one guy throwing

1879
01:38:22,080 --> 01:38:25,360
to like 8 different people, 
except this one has Aaron 

1880
01:38:25,360 --> 01:38:27,080
Rodgers, you know, doing vaccine
talk. 

1881
01:38:27,320 --> 01:38:29,600
So that's. 
Well, it's funny. 

1882
01:38:29,600 --> 01:38:33,360
Levatard is interesting because 
I I lived in Miami, I was AI was

1883
01:38:33,360 --> 01:38:37,000
a professor down there for a 
couple of years when he just had

1884
01:38:37,000 --> 01:38:41,400
a show on what was it sports, 
sports plus 790 or whatever. 

1885
01:38:41,400 --> 01:38:45,280
It was the ticket down there and
it was it was funny drivetime 

1886
01:38:45,520 --> 01:38:49,920
talk radio, all of the the you 
know, Mike Ryan was there and 

1887
01:38:49,920 --> 01:38:53,760
Stu Gotts was was the Co host 
and you know, they had Roy and 

1888
01:38:53,760 --> 01:38:56,240
they had like, you know, these a
lot of the the pieces that 

1889
01:38:56,240 --> 01:39:00,440
became the what now we know is 
the Levitard show were there it 

1890
01:39:00,560 --> 01:39:04,000
but it was segmented and and I 
almost feel like this is where 

1891
01:39:04,000 --> 01:39:06,440
the segmenting can help 
occasionally with this type of 

1892
01:39:06,440 --> 01:39:08,000
programming. 
I know I just complained about 

1893
01:39:08,000 --> 01:39:11,600
segmenting, but it's not it it 
it works in certain ways. 

1894
01:39:11,600 --> 01:39:13,160
The McAfee thing. 
I just. 

1895
01:39:13,160 --> 01:39:16,200
It is weird to me because. 
Like do you think the McAfee 

1896
01:39:16,200 --> 01:39:18,160
thing works? 
I mean it is. 

1897
01:39:18,320 --> 01:39:21,200
I mean, I guess it is working. 
Do you watch it? 

1898
01:39:21,200 --> 01:39:25,800
Do you ever enjoy it? 
I think I I think if no, I 

1899
01:39:25,800 --> 01:39:26,720
don't. 
I don't. 

1900
01:39:26,960 --> 01:39:30,640
I I watch it, I don't enjoy it. 
I don't watch that much because 

1901
01:39:30,640 --> 01:39:33,960
I don't enjoy it. 
I don't but but I also 

1902
01:39:33,960 --> 01:39:37,520
acknowledge it's not for me so 
I'm not like this sucks. 

1903
01:39:37,960 --> 01:39:40,880
That's kind of how I feel where 
it's not for me, but then. 

1904
01:39:41,280 --> 01:39:43,640
But then who's it for? 
I guess becomes the question 

1905
01:39:43,640 --> 01:39:45,600
mark. 
And then the things that do pop 

1906
01:39:45,600 --> 01:39:49,720
up when I do see it on social 
media or I see someone send, you

1907
01:39:49,760 --> 01:39:52,360
know, someone send a clip or 
whatever it is that that 

1908
01:39:52,360 --> 01:39:56,240
frustrates me 'cause I'm like, 
this is going the wrong way in 

1909
01:39:56,240 --> 01:39:57,840
terms of what I want from sports
coverage. 

1910
01:39:58,120 --> 01:39:59,760
Yeah. 
I mean, the, the, if you look at

1911
01:39:59,760 --> 01:40:03,880
the, the, the demographics of 
the show, it's, it's one of 

1912
01:40:03,880 --> 01:40:06,720
those, I mean, it clearly has 
appeal in that. 

1913
01:40:07,240 --> 01:40:11,920
You know, 82% of the viewership 
is males, 18 to 44. 

1914
01:40:12,520 --> 01:40:17,320
And it's, you know, it's, it's, 
it's got female viewers. 

1915
01:40:17,320 --> 01:40:21,240
It's not like it's exclusively 
male, but it's, it's one of 

1916
01:40:21,240 --> 01:40:26,080
those situations where they're, 
they're clearly grasp, like 

1917
01:40:26,080 --> 01:40:29,360
they've grasped something that 
others could not. 

1918
01:40:29,680 --> 01:40:35,160
When they launched across ESPN 
in 2023, they had 242 million 

1919
01:40:35,160 --> 01:40:38,360
views in the first month, which 
is an insane amount of views. 

1920
01:40:39,680 --> 01:40:43,280
But I, I just think to some 
degree it's, it's a show that, 

1921
01:40:45,360 --> 01:40:49,080
you know, they're able to garner
audience because there's a 

1922
01:40:49,080 --> 01:40:52,320
shtick and the shtick vibes with
people in the same way that 

1923
01:40:52,320 --> 01:40:54,680
Barstool does. 
By shtick do you just mean like 

1924
01:40:54,840 --> 01:40:58,000
Mcafee's personnel? 
Like whatever he is. 

1925
01:40:58,360 --> 01:41:00,120
Shtick. 
I don't mean shtick to be a bad 

1926
01:41:00,120 --> 01:41:05,080
thing, but it's, and this is I, 
I think to some degree it's like

1927
01:41:06,520 --> 01:41:09,800
it works in a way that the 
segmented stuff on and the NBA 

1928
01:41:09,800 --> 01:41:14,800
coverage for ESPN doesn't 
because it in that environment 

1929
01:41:14,800 --> 01:41:20,040
feels more organic in nature. 
And it, it may not be your cup 

1930
01:41:20,040 --> 01:41:23,880
of tea, but it definitely works 
within that the confines of of 

1931
01:41:23,880 --> 01:41:26,840
what they're doing. 
So that's where again, I'm like,

1932
01:41:26,840 --> 01:41:30,960
I'm not the type of person to 
say this just sucks and I won't 

1933
01:41:30,960 --> 01:41:32,920
watch it. 
I won't watch it, but I'm not 

1934
01:41:32,920 --> 01:41:36,320
going to just say it sucks. 
It's just like, I know this 

1935
01:41:36,320 --> 01:41:40,280
doesn't really hit me because I,
again, I prefer a different type

1936
01:41:40,280 --> 01:41:42,320
of discussion. 
I prefer a different type of of 

1937
01:41:42,320 --> 01:41:46,400
approach, but I don't think you 
can build a network around it. 

1938
01:41:46,400 --> 01:41:48,880
And I guess that's where ESPN 
and and again, this kind of goes

1939
01:41:48,880 --> 01:41:51,120
back to the astroturfing thing I
was talking about earlier. 

1940
01:41:52,120 --> 01:41:57,480
They they bring this show on 
and, you know, they try to 

1941
01:41:57,480 --> 01:42:00,840
change it to the point that 
McAfee goes nuclear on Norby 

1942
01:42:00,840 --> 01:42:04,120
Williamson and gets him fired, 
which is like, whoa, like, but 

1943
01:42:04,520 --> 01:42:07,120
but should they have done that? 
Because I mean, maybe they 

1944
01:42:07,120 --> 01:42:10,680
should have, but the idea was 
we're going to change our 

1945
01:42:10,680 --> 01:42:12,920
approach entirely, but only in 
this case. 

1946
01:42:12,920 --> 01:42:15,520
And it's like, well, if you're 
going to do that, why not blow 

1947
01:42:15,520 --> 01:42:18,280
the lid off of everything? 
Like, why not try a bunch of 

1948
01:42:18,280 --> 01:42:19,720
different things? 
And that, I guess that's what 

1949
01:42:19,720 --> 01:42:21,720
irritates me. 
They drop him in on college game

1950
01:42:21,720 --> 01:42:26,000
day and it kind of works, but it
completely changes the tenor of 

1951
01:42:26,000 --> 01:42:29,640
the show. 
And now they've, you know, 

1952
01:42:29,640 --> 01:42:33,160
they've taken what was a good 
back and forth talk with some 

1953
01:42:33,160 --> 01:42:37,280
mildly interesting people. 
But it's it's changed the tenor 

1954
01:42:37,280 --> 01:42:40,160
of it so much that Kirk 
Herbstreit has like literally 

1955
01:42:40,160 --> 01:42:44,160
turned himself into a national 
heel when it comes to college 

1956
01:42:44,160 --> 01:42:46,400
football coverage. 
But game day is still getting 

1957
01:42:46,440 --> 01:42:47,960
views like that's the thing, 
like it's. 

1958
01:42:47,960 --> 01:42:50,800
Well, but my point is did they 
need to they don't think they 

1959
01:42:50,800 --> 01:42:53,880
needed to drop McAfee into that 
environment to get views. 

1960
01:42:53,920 --> 01:42:57,960
I think that college game, it's 
like college football exists 

1961
01:42:57,960 --> 01:43:01,800
unto itself and ESPN has tried 
to stake that out as their own. 

1962
01:43:02,000 --> 01:43:03,640
But I think it's a college 
football thing. 

1963
01:43:03,640 --> 01:43:04,960
I don't think it's a McAfee 
thing. 

1964
01:43:05,160 --> 01:43:08,840
Like the the the college 
football video game comes back 

1965
01:43:08,840 --> 01:43:13,320
last year and becomes the top 
selling sports video game of all

1966
01:43:13,320 --> 01:43:15,600
time. 
This was a a property that 

1967
01:43:15,600 --> 01:43:18,960
didn't exist for 11 years. 
And now college basketball is 

1968
01:43:18,960 --> 01:43:20,600
coming back. 
I mean, it's obviously not the 

1969
01:43:20,600 --> 01:43:23,760
same thing, but they're. 
It won't turn the same numbers, 

1970
01:43:23,760 --> 01:43:25,400
but yes the it'll. 
Do fine, it'll do. 

1971
01:43:25,440 --> 01:43:26,840
OK, yeah, but. 
It's like they didn't need to go

1972
01:43:26,840 --> 01:43:30,200
down that road, I don't think. 
And that's that is I really I 

1973
01:43:30,480 --> 01:43:33,720
that's where, again, I don't 
know that ESPN, the fact they 

1974
01:43:33,720 --> 01:43:37,520
hit on McAfee is a success. 
It's almost like there's a 

1975
01:43:37,520 --> 01:43:40,080
limited amount of credit I'm 
willing to give you for that. 

1976
01:43:40,480 --> 01:43:43,840
Do you think it was Mcafee's 
idea to go on game day or they 

1977
01:43:43,920 --> 01:43:47,720
threw him on there? 
I think it, I don't know, I 

1978
01:43:47,720 --> 01:43:49,280
would. 
I would guess it was probably a 

1979
01:43:49,280 --> 01:43:52,520
mutual thing because like, who 
wouldn't want? 

1980
01:43:53,200 --> 01:43:57,200
I'm just curious if it was a 
McAfee, like, hey, I'm coming 

1981
01:43:57,200 --> 01:44:01,520
there, throw me on the show. 
I think I could do something 

1982
01:44:01,520 --> 01:44:06,880
with it, which he can and, you 
know, has done depending on who 

1983
01:44:06,880 --> 01:44:08,720
you are. 
Or is it ESPN being like, we're 

1984
01:44:08,720 --> 01:44:12,280
giving this guy all this money? 
Like we're this guy, we want him

1985
01:44:12,280 --> 01:44:13,800
to be one of the faces of the 
network. 

1986
01:44:15,000 --> 01:44:18,600
I, I have to, I mean, there was 
that whole thing, you know, 

1987
01:44:18,600 --> 01:44:22,480
where McAfee had considered 
leaving ESPN and forming his own

1988
01:44:22,480 --> 01:44:25,560
version of game day. 
You know, that got a lot of play

1989
01:44:25,760 --> 01:44:30,920
in a bunch of different spots. 
But you know, he, you know, I, I

1990
01:44:30,960 --> 01:44:38,120
back in, back in 2024 when he 
first joined, you know, there I,

1991
01:44:38,120 --> 01:44:40,040
I, I, I have to go back and 
listen to the podcast. 

1992
01:44:40,040 --> 01:44:43,280
We did a podcast, I think it was
the The Kelsey Brothers podcast 

1993
01:44:43,720 --> 01:44:46,880
and he was like really like 
excited about being a part of 

1994
01:44:46,880 --> 01:44:49,560
college game day, you know, and 
being a part of that 

1995
01:44:49,560 --> 01:44:54,080
institution, you know. 
So I'm assuming it was at the 

1996
01:44:54,080 --> 01:44:56,440
very least a mutual thing, if 
not more ESP. 

1997
01:44:56,520 --> 01:44:58,840
NS idea, but I'm not totally 
sure that. 

1998
01:44:59,400 --> 01:45:00,160
Makes sense to me. 
Yeah. 

1999
01:45:00,320 --> 01:45:03,360
So I don't know, I, I guess it 
all kind of comes back to a 

2000
01:45:03,360 --> 01:45:05,800
central point and we should 
probably wrap up now, but well. 

2001
01:45:06,040 --> 01:45:09,680
I so I I was going to say this 
is I feel like how we end it 

2002
01:45:10,800 --> 01:45:13,160
through the book. 
I was thinking, I always think I

2003
01:45:13,520 --> 01:45:15,040
read that book multiple times 
growing up. 

2004
01:45:15,040 --> 01:45:21,560
The ESPN yeah. 
Where where does this, what is 

2005
01:45:21,560 --> 01:45:25,200
this chapter? 
I mean, what, what is the the 

2006
01:45:25,200 --> 01:45:27,560
start of it? 
And like, where does it, I mean,

2007
01:45:27,560 --> 01:45:29,000
where does it end? 
I mean, if you knew that you'd 

2008
01:45:29,000 --> 01:45:33,000
be a billion dollar man, but 
where is it going you? 

2009
01:45:33,400 --> 01:45:35,960
Know, you know, it's interesting
because the book, the way it 

2010
01:45:35,960 --> 01:45:40,640
lays out ESPN like the the the 
1st, it's funny how much of A 

2011
01:45:40,640 --> 01:45:45,520
linear upward trajectory ESPN 
follows from 1979, through all 

2012
01:45:45,520 --> 01:45:49,280
the early struggles, through 
getting the cable carriage stuff

2013
01:45:49,800 --> 01:45:53,720
through getting the NFL 
contract, through their building

2014
01:45:53,720 --> 01:45:55,160
their relationships with the 
different leagues. 

2015
01:45:55,160 --> 01:45:58,760
They don't really hit a 
roadblock of significant 

2016
01:45:58,760 --> 01:46:01,480
proportions until the Shapiro 
era starts. 

2017
01:46:01,640 --> 01:46:04,760
Yeah, there's like personal 
roadblocks because this guy did 

2018
01:46:04,760 --> 01:46:06,400
this and, you know, had a 
problem, but like. 

2019
01:46:06,640 --> 01:46:09,880
But really network, yeah, you 
know, you get you get to that 

2020
01:46:09,880 --> 01:46:13,640
point in the late 90s, they have
this crisis of identity. 

2021
01:46:15,080 --> 01:46:18,400
And it's funny 'cause we talked 
about some of the shows PTI came

2022
01:46:18,400 --> 01:46:20,000
out of this, around the Horn 
came out of this. 

2023
01:46:20,000 --> 01:46:22,960
But they also did like ESPN 
original entertainment movies. 

2024
01:46:22,960 --> 01:46:24,160
You know, they're, they're, 
they're doing. 

2025
01:46:24,160 --> 01:46:25,720
They did the season on the 
brink, which was. 

2026
01:46:25,760 --> 01:46:29,720
Like what was the TV show they 
did that the first that made the

2027
01:46:29,720 --> 01:46:31,960
NFL furious. 
They had the playmakers. 

2028
01:46:32,120 --> 01:46:32,960
Playmakers. 
That was that. 

2029
01:46:32,960 --> 01:46:35,680
Yeah, Yeah, that. 
That show's 22 years old. 

2030
01:46:35,680 --> 01:46:38,040
Go back and watch that at some 
point, folks, that's, that's a 

2031
01:46:38,040 --> 01:46:41,240
fascinating look at an era and 
you'll you'll watch it and 

2032
01:46:41,240 --> 01:46:43,480
you're like, what's the big 
deal? 

2033
01:46:44,480 --> 01:46:46,680
But it but that was that was the
good stuff. 

2034
01:46:47,080 --> 01:46:49,520
And we forget the amount of of 
not good stuff. 

2035
01:46:49,520 --> 01:46:52,960
It's like tilt. 
I don't remember tilt or. 

2036
01:46:53,160 --> 01:46:55,040
Just the name of it. 
There was there was, there was 

2037
01:46:55,040 --> 01:46:57,920
another one that like they did a
movie on Dale Earnhardt. 

2038
01:46:58,960 --> 01:47:02,200
And then 30 for 30, you know, 
like they they're. 40 for 30 was

2039
01:47:02,200 --> 01:47:04,400
them coming out of that. 
Yeah, yeah, it's like on the 

2040
01:47:04,440 --> 01:47:07,680
other side. 
Sports century was that era and 

2041
01:47:08,160 --> 01:47:10,840
you know the they they were 
trying things, but they clearly 

2042
01:47:10,840 --> 01:47:13,000
didn't know what they wanted to 
be and they started to 

2043
01:47:13,000 --> 01:47:15,520
fundamentally change the format 
of SportsCenter and all that. 

2044
01:47:15,760 --> 01:47:18,760
Now they survived that and I 
would you know would argue that 

2045
01:47:18,760 --> 01:47:24,360
a second golden age there from 
like O3O4 through about 14. 

2046
01:47:25,280 --> 01:47:29,520
I just think that when the money
sources dried up, they gradually

2047
01:47:29,520 --> 01:47:35,200
ran out of the they they lost 
the confidence that they had to 

2048
01:47:35,200 --> 01:47:39,200
be the tastemaker, and they 
started following trends that 

2049
01:47:39,200 --> 01:47:42,400
they didn't really understand 
from a programming perspective. 

2050
01:47:42,640 --> 01:47:47,880
That led them down a pathway to 
where they were still handcuffed

2051
01:47:48,400 --> 01:47:51,520
by the procedures that they had 
built up over time internally. 

2052
01:47:51,520 --> 01:47:55,000
That said, you have to do it 
this way while trying things 

2053
01:47:55,000 --> 01:47:57,760
that didn't work in those 
formats and then discarding them

2054
01:47:57,760 --> 01:48:00,320
quickly when they didn't work 
immediately because they needed 

2055
01:48:00,320 --> 01:48:04,480
to have successes to make up for
what at the time look like a 

2056
01:48:04,480 --> 01:48:07,520
correctable lessening of 
audience. 

2057
01:48:07,520 --> 01:48:10,040
And rapidly, I think they 
figured out, well, we actually 

2058
01:48:10,040 --> 01:48:12,320
can't do anything about this. 
People aren't going to just stop

2059
01:48:12,320 --> 01:48:16,800
cutting cable because we have a 
new show or a new approach to 

2060
01:48:16,800 --> 01:48:19,880
things. 
And so I think this chapter, 

2061
01:48:19,880 --> 01:48:23,280
it's kind of like that crisis of
conscience chapter from that 

2062
01:48:23,280 --> 01:48:25,600
period. 
This particular chapter starts 

2063
01:48:25,600 --> 01:48:29,240
with Jimmy Potaro though, and 
this idea that we are going to 

2064
01:48:29,240 --> 01:48:34,360
subjugate our editorial approach
to the leagues because our 

2065
01:48:34,360 --> 01:48:37,200
partnerships with the leagues 
are the most important thing, 

2066
01:48:37,760 --> 01:48:41,280
both because we need access, we 
need the NFL to give us 

2067
01:48:41,280 --> 01:48:45,320
highlights and to be a partner. 
But now increasingly we need the

2068
01:48:45,320 --> 01:48:47,520
partnership from a wagering 
perspective. 

2069
01:48:48,480 --> 01:48:52,400
And when you add in that they're
trying to still do things in a 

2070
01:48:52,400 --> 01:48:54,920
very linear format and that they
don't really know how to promote

2071
01:48:54,920 --> 01:48:57,120
their non linear stuff 
particularly well. 

2072
01:48:57,600 --> 01:48:59,680
I just think they're kind of 
they're trying to do too many 

2073
01:48:59,680 --> 01:49:01,480
things in too many different 
venues. 

2074
01:49:01,800 --> 01:49:05,560
They can't leave behind the past
and they're largely being driven

2075
01:49:05,560 --> 01:49:07,840
by profit motive. 
And that's a terrible place to 

2076
01:49:07,840 --> 01:49:11,200
be with with any media entity. 
I don't care if it's ESPN or 

2077
01:49:11,240 --> 01:49:13,240
anybody else. 
As we've seen time and time 

2078
01:49:13,240 --> 01:49:16,920
again, you don't get where you 
need to get to and you end up 

2079
01:49:16,920 --> 01:49:19,960
treading water at best when you 
go that route. 

2080
01:49:22,840 --> 01:49:24,680
I'd read that book. 
I'd read that next chapter. 

2081
01:49:25,000 --> 01:49:27,840
I'll get right on that. 
Yeah, you and you with Jim 

2082
01:49:27,840 --> 01:49:29,640
Miller, right? 
Yeah, Jimmy Miller and me. 

2083
01:49:29,640 --> 01:49:31,600
Yeah, we're gonna we're what's 
working on that together. 

2084
01:49:31,600 --> 01:49:32,680
Anything lately? 
I haven't. 

2085
01:49:32,680 --> 01:49:34,960
I've lost track of him. 
He was on every podcast it felt 

2086
01:49:34,960 --> 01:49:37,280
like for five years. 
He had his own podcast too for a

2087
01:49:37,280 --> 01:49:40,360
second. 
Yeah, he's, I mean, he, I know 

2088
01:49:40,360 --> 01:49:43,240
him from, he used to pop up on 
Simmons podcast, just breakdown 

2089
01:49:43,320 --> 01:49:46,680
SNL on ESPN and that was like 
the entire reason he showed up. 

2090
01:49:47,120 --> 01:49:49,560
But another institution that 
nobody cares about at this 

2091
01:49:49,560 --> 01:49:52,560
point. 
Yeah, it's, it's a bummer. 

2092
01:49:52,720 --> 01:49:55,720
I mean, it's, it took two hours 
to say that, but I mean, it's 

2093
01:49:55,720 --> 01:50:01,520
just, you know, it's, it's, it's
not, it's not for me anymore. 

2094
01:50:01,600 --> 01:50:03,360
I guess that's where it where it
comes down to. 

2095
01:50:03,480 --> 01:50:06,960
I think for the vast majority of
people it it that really hits a 

2096
01:50:06,960 --> 01:50:09,280
nail on head. 
It is just another place that 

2097
01:50:09,280 --> 01:50:11,720
has sports on. 
And sometimes there's good stuff

2098
01:50:11,760 --> 01:50:15,440
and a lot of times there isn't. 
And that's just what it is, I 

2099
01:50:15,680 --> 01:50:17,960
mean. 
But, but it really goes back to 

2100
01:50:17,960 --> 01:50:21,560
me to like a, a, a thing we 
talked about, which you know, of

2101
01:50:21,560 --> 01:50:26,240
the 9000 things we've covered on
this show, which is that so much

2102
01:50:26,240 --> 01:50:29,400
of the magic of ESPN was tied up
in the magic of television and 

2103
01:50:29,400 --> 01:50:31,000
television is not magical 
anymore. 

2104
01:50:31,240 --> 01:50:35,760
Like, like, I mean, television 
is a it's a vessel for content 

2105
01:50:35,920 --> 01:50:39,160
that lives somewhere else. 
What was the like more people 

2106
01:50:39,160 --> 01:50:40,760
watch YouTube than anything else
at this point. 

2107
01:50:40,800 --> 01:50:43,280
Yeah, is I mean, I mean, Netflix
is number 2. 

2108
01:50:43,280 --> 01:50:45,560
I mean T VS just gonna keep 
dropping there's. 

2109
01:50:45,960 --> 01:50:49,200
Except for live sports, there's 
no reason to have TV anymore. 

2110
01:50:49,480 --> 01:50:52,240
Right. 
I mean, you need a television 

2111
01:50:52,320 --> 01:50:55,360
because it has apps on it that 
you watch. 

2112
01:50:55,800 --> 01:50:59,840
But you know, the YouTube TV app
on my television is just one of 

2113
01:50:59,840 --> 01:51:03,040
the apps on there. 
It's it's not the default is not

2114
01:51:03,040 --> 01:51:06,240
let's see what's on TV. 
Yeah, default is let's figure 

2115
01:51:06,240 --> 01:51:08,320
out what to watch. 
And then you got to go through 

2116
01:51:08,320 --> 01:51:09,680
nine different options to get 
there. 

2117
01:51:09,760 --> 01:51:14,240
So anyway, well, fun times. 
Did we? 

2118
01:51:14,600 --> 01:51:16,040
Did we did we fix it? 
Do we? 

2119
01:51:16,080 --> 01:51:18,680
Do we fixed? 
It we fixed it I well though the

2120
01:51:18,680 --> 01:51:22,920
check is in the mail I think for
the consultancy but no fun 

2121
01:51:22,920 --> 01:51:25,800
conversation and enjoyed it. 
Thank you so much. 

2122
01:51:26,200 --> 01:51:28,760
Yeah, I. 
Thanks for having me on I'm it's

2123
01:51:28,960 --> 01:51:32,120
it's been a a few hours, but I I
definitely got something out of 

2124
01:51:32,120 --> 01:51:35,440
this, I think. 
It felt cathartic from a sports 

2125
01:51:35,440 --> 01:51:39,280
fandom perspective. 
You know, even more so than been

2126
01:51:39,280 --> 01:51:41,880
diagnosing ESP NS problems, I do
think there's a lot of 

2127
01:51:41,880 --> 01:51:45,800
frustration among sports fans 
'cause like sports fandom had a 

2128
01:51:45,800 --> 01:51:50,280
moment there for about 25 years 
where it felt like there was a 

2129
01:51:50,280 --> 01:51:52,320
cool place to go. 
That was the place to go for 

2130
01:51:52,320 --> 01:51:55,280
sports, and sports has never 
been bigger. 

2131
01:51:55,720 --> 01:51:59,520
But the there's no, there's not 
really a central locus of sports

2132
01:51:59,520 --> 01:52:01,640
fandom anywhere. 
But I think you could say the 

2133
01:52:01,640 --> 01:52:04,920
same thing about any aspect of 
culture or politics at this 

2134
01:52:04,920 --> 01:52:06,440
point. 
There's not a central point to 

2135
01:52:06,440 --> 01:52:10,960
go which really to some degree 
illustrates some larger societal

2136
01:52:10,960 --> 01:52:13,520
issues that we've got. 
And it was cool like that was I 

2137
01:52:13,520 --> 01:52:16,480
I know, like we've talked around
it, but it was, you know, you 

2138
01:52:16,480 --> 01:52:19,320
wanted you wanted to have the 
shirt that said ESPN on it. 

2139
01:52:19,600 --> 01:52:21,960
You wanted to do all these 
things you wanted to. 

2140
01:52:22,280 --> 01:52:24,760
And now it would just be like, 
why do you have that? 

2141
01:52:24,760 --> 01:52:26,960
Did did they give it to you? 
You know, like what what's the 

2142
01:52:26,960 --> 01:52:29,280
point of this? 
There's there's so many or you'd

2143
01:52:29,280 --> 01:52:32,640
have a Pat McAfee shirt, which 
I'm probably not going to get 

2144
01:52:32,640 --> 01:52:34,400
anytime soon. 
It's not, not not high. 

2145
01:52:34,400 --> 01:52:36,120
Which is just a a black tank top
I guess. 

2146
01:52:36,360 --> 01:52:37,240
Yeah, they're right. 
Yeah. 

2147
01:52:37,320 --> 01:52:40,200
I I, I mean, I'm assuming. 
I'm sorry, I'm actually shocked 

2148
01:52:40,200 --> 01:52:43,000
He doesn't have like an Amazon 
storefront just to sell those. 

2149
01:52:45,480 --> 01:52:47,320
I I never would have driven a 
tank top anyway, anyway. 

2150
01:52:47,320 --> 01:52:49,960
All right. 
Yeah, Greg, thanks. 

2151
01:52:50,000 --> 01:52:51,080
Thanks for having me on. 
Thank. 

2152
01:52:51,280 --> 01:52:52,760
You thank you. 
I appreciate Greg God for 

2153
01:52:52,760 --> 01:52:55,640
joining us here on Crimson Cast.
Hopefully this was enjoyable. 

2154
01:52:56,360 --> 01:52:59,240
If you needed a 2 hour podcast, 
this is the place to come. 

2155
01:52:59,320 --> 01:53:01,560
Anyway, we'll be back with more 
on the Back Home network coming 

2156
01:53:01,560 --> 01:53:04,040
up soon, including some special 
announcements which we're 

2157
01:53:04,040 --> 01:53:06,920
looking forward to making. 
We'll catch you folks on the 

2158
01:53:06,920 --> 01:53:08,880
flip side. 
Have a happy 4th of July if you 

2159
01:53:08,880 --> 01:53:11,560
listened to this before then if 
not, have a happy 4th of July 

2160
01:53:11,560 --> 01:53:13,400
next year for Greg. 
I'm Galen. 

2161
01:53:13,400 --> 01:53:14,680
We'll catch you folks on the 
flip side. 

2162
01:53:14,960 --> 01:53:15,520
So everybody.
