1 00:00:06,700 --> 00:00:09,800 You're listening to the back home network presented by home 2 00:00:09,800 --> 00:00:19,500 field apparel. Welcome back to Crimson. 3 00:00:19,500 --> 00:00:20,800 Cascading lab. You're joining you. 4 00:00:20,800 --> 00:00:25,300 Once again, it is Sunday, July the 3rd of 2022. 5 00:00:25,300 --> 00:00:30,700 The summer is just flying by and at least for this Week, we've 6 00:00:30,700 --> 00:00:32,100 actually got a lot of stuff to talk about. 7 00:00:32,100 --> 00:00:35,900 This is normally the dead zone of sports, particularly on the 8 00:00:35,900 --> 00:00:39,100 college side of things. But instead what we have is, of 9 00:00:39,100 --> 00:00:42,600 course, major structural realignment going on in college 10 00:00:42,600 --> 00:00:45,200 sports and we've done several podcasts on this already. 11 00:00:45,400 --> 00:00:48,600 If you haven't checked out our three podcast, that we've done 12 00:00:48,600 --> 00:00:51,000 already this week on it, go back and listen to those. 13 00:00:51,500 --> 00:00:54,100 We've got a little bit of a different flavor on this one, 14 00:00:54,100 --> 00:00:56,100 and I'm looking forward to having this conversation. 15 00:00:56,100 --> 00:00:58,600 First before we get to that, just a reminder, home-field 16 00:00:58,600 --> 00:01:00,000 apparel is the presenting sponsor. 17 00:01:00,200 --> 00:01:02,000 The back home network and Crimson cast. 18 00:01:02,000 --> 00:01:06,200 And if you have not shopped at home field apparel before you 19 00:01:06,200 --> 00:01:11,200 can for 15% off, just use the code home, H ome. 20 00:01:11,400 --> 00:01:15,300 They've got some tremendous stuff at some point. 21 00:01:15,300 --> 00:01:18,400 I asked myself has the audience actually not gone to own field 22 00:01:18,400 --> 00:01:20,100 apparel yet, but I'm sure there's some of you out of you 23 00:01:20,107 --> 00:01:21,300 who have yet to pull the trigger. 24 00:01:21,400 --> 00:01:23,800 Please go do. So they drop some tremendous 25 00:01:23,800 --> 00:01:26,800 stuff this summer already as they've gotten into their. 26 00:01:27,000 --> 00:01:30,600 Their next big new Saturday series and I'm I'm certain 27 00:01:30,600 --> 00:01:33,100 they'll be another one of those coming up in the fall so again 28 00:01:33,100 --> 00:01:36,100 home field apparel.com, go check them out. 15 percent off your 29 00:01:36,100 --> 00:01:40,500 first order with the code home, we've got joining us today a 30 00:01:41,000 --> 00:01:45,500 longtime friend of the podcast and an occasional contributor to 31 00:01:45,500 --> 00:01:48,900 the podcast. And a guy who is, I think very 32 00:01:48,900 --> 00:01:53,300 uniquely qualified to talk about what's going on with this 33 00:01:53,300 --> 00:01:55,700 particular set of moves in college sports. 34 00:01:56,100 --> 00:02:00,400 It's Matt Zimmerman, you know, maybe is MZ on Twitter but But 35 00:02:00,800 --> 00:02:02,600 dr. Zimmerman Professor Mississippi 36 00:02:02,600 --> 00:02:05,600 State. So he teaches in the SEC but he 37 00:02:05,600 --> 00:02:08,800 got his Doctorate from Indiana and his undergrad. 38 00:02:08,800 --> 00:02:12,500 And he also has worked as a journalist in Los Angeles as a 39 00:02:12,500 --> 00:02:17,400 native angeleno and certainly has a lot of perspective on 40 00:02:17,400 --> 00:02:21,400 what's going on with the to La schools joining the Big Ten. 41 00:02:21,400 --> 00:02:24,600 Matt always a pleasure to talk to you under any circumstance 42 00:02:24,600 --> 00:02:26,500 but especially this one, how you doing? 43 00:02:28,200 --> 00:02:31,400 Doing great Galen, glad to be here and glad to appear on the 44 00:02:31,400 --> 00:02:33,200 show with the new piano intro music. 45 00:02:33,200 --> 00:02:35,300 It's been a very long time. Yes. 46 00:02:35,300 --> 00:02:37,800 I know it's well, it's good to have you back. 47 00:02:37,800 --> 00:02:42,100 And obviously we were talking about this almost immediately 48 00:02:42,100 --> 00:02:47,000 when the news broke, and I just like, when you heard the news 49 00:02:47,000 --> 00:02:50,700 break, when you heard that USC and UCLA in a very short period 50 00:02:50,700 --> 00:02:54,300 of time, had gone from being rumored to joining the Big Ten 51 00:02:54,300 --> 00:02:58,500 to actually being members of the Big Ten, What was your reaction 52 00:02:58,500 --> 00:03:01,300 given your obvious background in Los Angeles? 53 00:03:03,100 --> 00:03:05,600 I thought it was a great move for USC and UCLA. 54 00:03:05,700 --> 00:03:09,300 I think it's disappointing as a Pac-12 enthusiasts because the 55 00:03:09,300 --> 00:03:12,100 Pac-12 is a lot, like the Big Ten, where these universities 56 00:03:12,100 --> 00:03:16,600 have had a relationship for a century and they're very proud 57 00:03:16,600 --> 00:03:18,800 of their academic and athletic combination. 58 00:03:19,100 --> 00:03:22,500 And so, I think USC and UCLA just saw the writing on the wall 59 00:03:22,500 --> 00:03:24,300 and they realized they were going to have to break it up. 60 00:03:24,600 --> 00:03:26,400 So that's it was a great move for them. 61 00:03:26,500 --> 00:03:28,000 Interesting. Move for the Big Ten. 62 00:03:28,400 --> 00:03:32,100 But yeah, that was a great move for USC UCLA because you, we We 63 00:03:32,100 --> 00:03:35,600 both know the gaps between the Haves and have-nots and and even 64 00:03:35,600 --> 00:03:38,600 within that have conferences, the power 5, there's still 65 00:03:38,600 --> 00:03:40,600 massive Financial gaps and they're only going to get 66 00:03:40,600 --> 00:03:41,800 bigger. As I know, you've talked about 67 00:03:41,800 --> 00:03:43,400 already on couple of the podcasts. 68 00:03:43,500 --> 00:03:45,100 Yeah, we'll talk. There's some interesting 69 00:03:45,100 --> 00:03:47,200 numbers. I read in a piece from earlier 70 00:03:47,200 --> 00:03:50,100 today that I want to dig in with you, but I guess you hit on 71 00:03:50,100 --> 00:03:52,300 something there. First that I think is important 72 00:03:52,300 --> 00:03:55,300 and you know, I mean, there's only so many angles, we can 73 00:03:55,300 --> 00:03:58,600 cover to, you know, when you hear this kind of news and 74 00:03:58,800 --> 00:04:03,000 certainly for us in Crimson cast land, we're kind of giddy about 75 00:04:03,000 --> 00:04:05,400 it because we sat around and, you know, you see, Texas and 76 00:04:05,400 --> 00:04:09,100 Oklahoma, go to the SEC and you're like, Hey, Big Ten, you 77 00:04:09,100 --> 00:04:13,000 might want to do something here, to counter the SEC, and it took 78 00:04:13,000 --> 00:04:16,500 a little while, but obviously they bring in probably, you 79 00:04:16,500 --> 00:04:20,500 know, two of the biggest fish left in the pond but you know, 80 00:04:20,500 --> 00:04:23,800 it is, it is an interesting thing because you know coming 81 00:04:23,800 --> 00:04:28,300 from the West Coast a lot of people that aren't from the West 82 00:04:28,300 --> 00:04:32,500 Coast aren't from Los Angeles don't really grasp the Culture 83 00:04:32,500 --> 00:04:36,200 of sports out there and the fact that, you know, there is a 84 00:04:36,200 --> 00:04:41,000 separate pac-10 or Pac-12 culture and this idea that it's 85 00:04:41,000 --> 00:04:45,000 kind of its own thing that stood separate for decades from 86 00:04:45,000 --> 00:04:47,800 essentially the rest of college sports. 87 00:04:47,800 --> 00:04:51,600 I mean, can you describe some of that and where those attitudes 88 00:04:51,600 --> 00:04:54,000 and what that atmosphere, you know, is and where it comes 89 00:04:54,000 --> 00:04:57,300 from? Well in the case of the Pac-12, 90 00:04:57,300 --> 00:05:00,500 obviously when you look at the list of schools that have the 91 00:05:00,500 --> 00:05:03,300 most national championships across the board from football 92 00:05:03,300 --> 00:05:08,300 to individual track to golf to beach volleyball, the top three 93 00:05:08,300 --> 00:05:11,300 or PAC 12 schools, Stanford USC UCLA. 94 00:05:11,700 --> 00:05:16,300 And there is a culture out there where they do like being 95 00:05:16,300 --> 00:05:18,500 separate their the Pac-12 after dark thing. 96 00:05:18,900 --> 00:05:22,100 We don't mind it, they don't mind it and it's part. 97 00:05:22,100 --> 00:05:24,700 That's part of it where you get to see the games late night. 98 00:05:25,200 --> 00:05:29,000 We Get to see NFL games early, which I always used to say is an 99 00:05:29,000 --> 00:05:31,400 opportunity to drink your sorrows away after you watch 100 00:05:31,400 --> 00:05:35,400 your team lose when the LA teams, but as far as Pac-12 101 00:05:35,400 --> 00:05:38,300 culture, it's like I said is very much similar to the Big Ten 102 00:05:38,300 --> 00:05:41,300 in terms of the academics and Athletics and the pride in that. 103 00:05:41,400 --> 00:05:44,900 And that the fact that like our version of North, excuse me 104 00:05:44,900 --> 00:05:48,200 their version of Northwestern or Vanderbilt is really good at 105 00:05:48,200 --> 00:05:50,900 sports across the board in the form of Stanford. 106 00:05:51,200 --> 00:05:54,000 And you also have a group of schools that again, have been in 107 00:05:54,000 --> 00:05:57,600 an alliance per century Oh and also there's a pride in the fact 108 00:05:57,600 --> 00:06:01,500 that they have the most logical rivalry games, you know, 109 00:06:01,500 --> 00:06:03,600 everything with other in Colorado and Utah. 110 00:06:03,600 --> 00:06:09,800 Now was a very logical pairing and you also have just a, I 111 00:06:09,800 --> 00:06:12,700 mean, every every region has its Pride, obviously, teaching the 112 00:06:12,700 --> 00:06:16,300 FDC. It just means more, you know, no 113 00:06:16,300 --> 00:06:20,700 one can ever describe to me what it is or what, more more than 114 00:06:20,700 --> 00:06:22,400 what like I was a towards the Baseline. 115 00:06:22,500 --> 00:06:26,700 This is more than such and such but I've been It's a great 116 00:06:26,700 --> 00:06:28,500 story. That's a, that's a hundred 117 00:06:28,500 --> 00:06:30,400 percent. A question you would ask by the 118 00:06:30,400 --> 00:06:31,100 way. That's great. 119 00:06:32,600 --> 00:06:34,100 Absolutely. Well, well, it men. 120 00:06:34,600 --> 00:06:37,000 But then, I would say for the marketing slogan is perfect, 121 00:06:37,000 --> 00:06:39,700 because it just means more and it just wants you say, hell 122 00:06:39,700 --> 00:06:41,900 yeah, it does. And that's all you need. 123 00:06:42,100 --> 00:06:48,500 And so, the Pac-12, it's again, the, the combo of fan bases and 124 00:06:48,800 --> 00:06:51,700 schools that are huge. And there's a lot of school 125 00:06:51,700 --> 00:06:53,000 pride there. And especially when you look at 126 00:06:53,000 --> 00:06:59,500 USC UCLA, I mean it There's a USC family as far as as far as 127 00:06:59,500 --> 00:07:02,300 the alums, will always be able to find jobs and, you know I 128 00:07:02,300 --> 00:07:04,800 guess there's a solidarity and hey, you paid sixty thousand 129 00:07:04,800 --> 00:07:06,300 dollars a year for college tuition. 130 00:07:06,300 --> 00:07:13,400 So did I and which is an easier solidarity when you're earning 131 00:07:13,400 --> 00:07:16,100 something like earning, a salary that doubles what you have to 132 00:07:16,100 --> 00:07:18,100 pay in your student loans, I guess or something. 133 00:07:18,100 --> 00:07:22,800 But exactly exactly. Okay, so you and I have talked 134 00:07:22,800 --> 00:07:26,700 about this on and off over the Long history of our 135 00:07:26,700 --> 00:07:30,400 relationship. Like what are we getting in the 136 00:07:30,400 --> 00:07:35,000 Big Ten with these two schools in terms of culture, you 137 00:07:35,000 --> 00:07:36,900 described a little of the USC culture. 138 00:07:36,900 --> 00:07:39,700 But like I think, for those people who don't have any 139 00:07:39,700 --> 00:07:41,800 interest in Los Angeles, who haven't been there? 140 00:07:43,000 --> 00:07:47,500 It just like you, you know, USC from football, you know, UCLA 141 00:07:47,500 --> 00:07:49,700 from basketball. But people don't really 142 00:07:49,700 --> 00:07:53,000 understand much about the culture of either School. 143 00:07:53,600 --> 00:07:57,000 The culture of the alumni base, Like how they perceive 144 00:07:57,000 --> 00:07:59,500 themselves and each other? Can you dive into that a little 145 00:07:59,500 --> 00:08:03,000 bit? The perception like I said, is 146 00:08:03,000 --> 00:08:06,600 the usual school pride. And what I'll note here is what 147 00:08:06,600 --> 00:08:08,700 I keep thinking about is the fact that there's a lot of 148 00:08:08,707 --> 00:08:12,100 people talking about how Now by getting the Los Angeles Market, 149 00:08:12,600 --> 00:08:16,100 the Big Ten has New York with Rutgers Chicago with 150 00:08:16,100 --> 00:08:19,100 Northwestern and l.a. now with USC and UCLA. 151 00:08:19,400 --> 00:08:22,600 Well, as you've talked about already in these pods, New York 152 00:08:22,600 --> 00:08:24,200 New Jersey. Don't care about Rutgers and 153 00:08:24,200 --> 00:08:26,000 they've there and they're not huge on college sport. 154 00:08:26,000 --> 00:08:28,900 Anyway, Chicago, I know Northwestern has a thing. 155 00:08:28,900 --> 00:08:32,600 Chicago's Big Ten team, but there's Probably just as many 156 00:08:33,000 --> 00:08:36,200 very sad. Illinois fans and Indiana fans 157 00:08:36,200 --> 00:08:39,700 in Chicago. Yeah, where is in Los Angeles. 158 00:08:39,700 --> 00:08:44,000 There's huge fan bases and huge media coverage of USC and UCLA. 159 00:08:44,500 --> 00:08:47,600 And then you have people who didn't even go there every Cal 160 00:08:47,600 --> 00:08:50,800 State Fullerton, grad or Long Beach, State grad, or Northridge 161 00:08:50,800 --> 00:08:53,300 grad or, or a junior college. Grab. 162 00:08:53,300 --> 00:08:55,600 They all want a group for USC or UCLA. 163 00:08:56,000 --> 00:09:00,400 And so there's that with the and also you have these two massive 164 00:09:00,400 --> 00:09:03,600 University He's in a big city and you'd think they'd get lost 165 00:09:03,600 --> 00:09:06,800 in the local sports coverage. But for two decades, Los 166 00:09:06,800 --> 00:09:08,900 Angeles, did not have professional football. 167 00:09:09,200 --> 00:09:13,100 And so, the media got used to covering USC and UCLA as if they 168 00:09:13,100 --> 00:09:17,000 were the proteins. And so when we talk about like 169 00:09:17,000 --> 00:09:19,900 school pride, I know that in the rest of the country, you know, 170 00:09:19,900 --> 00:09:24,200 it just means more and in the Big Ten we see amazing school 171 00:09:24,200 --> 00:09:27,300 pride from all of the alums including us. 172 00:09:28,100 --> 00:09:31,000 But I would argue that there's just as much for USC UCLA and 173 00:09:31,200 --> 00:09:36,900 For Oregon, Washington, Stanford, probably Arizona. 174 00:09:37,500 --> 00:09:40,700 And so there's a lot of that as well where and when we talk 175 00:09:40,700 --> 00:09:44,100 about West Coast culture, it's very I guess the way I would put 176 00:09:44,100 --> 00:09:48,100 it is west coast culture. Is you can have a lot of money, 177 00:09:48,100 --> 00:09:50,500 but you still prefer to wear a t-shirt and shorts, it's still 178 00:09:50,500 --> 00:09:53,300 very mellow, very laid back, but they do love their football. 179 00:09:53,600 --> 00:09:56,900 I mean, USC, and UCLA both average, 50 60, thousand people. 180 00:09:57,200 --> 00:10:00,600 I mean, in those Caverns they play and it still looks like 181 00:10:01,100 --> 00:10:03,300 Thousand. But there's still a lot of 182 00:10:03,300 --> 00:10:08,300 support for these schools. If you were to liken the USC and 183 00:10:08,300 --> 00:10:13,200 UCLA fanbases to existing Big Ten fan bases, what would you 184 00:10:13,208 --> 00:10:14,900 what would be the closest analogies? 185 00:10:16,700 --> 00:10:19,900 USC football is Michigan football. 186 00:10:20,200 --> 00:10:24,700 As far as the level of arrogance as far as the pride, excuse me, 187 00:10:24,800 --> 00:10:34,300 they level of Pride that was level as far as the behaving 188 00:10:34,300 --> 00:10:37,700 like it's their Birthright to do well and I would argue that USB 189 00:10:37,700 --> 00:10:40,800 probably has a better case for that than Michigan, even though 190 00:10:40,800 --> 00:10:43,100 both have some storied history and all that. 191 00:10:43,200 --> 00:10:45,000 But yeah, that's USC USC, I'd say. 192 00:10:45,200 --> 00:10:47,200 The avatars Michigan and of course they both faced each 193 00:10:47,200 --> 00:10:50,400 other in the Rose Bowl. A number of times in terms of 194 00:10:50,400 --> 00:10:56,700 UCLA basketball, well I guess Indiana basketball because again 195 00:10:56,800 --> 00:10:59,200 Birthright to do well in the expectation. 196 00:10:59,200 --> 00:11:03,600 Plus the excellent local recruiting base and the thought 197 00:11:03,600 --> 00:11:06,300 that all you need is the right coach and everything will be 198 00:11:06,300 --> 00:11:10,600 rolling once again So let's let's talk a little bit about, I 199 00:11:10,608 --> 00:11:14,100 guess the implications of all of this right now because you 200 00:11:14,100 --> 00:11:16,900 mentioned the finances earlier and there was an interesting 201 00:11:17,100 --> 00:11:22,500 piece that John Canzano wrote this morning on his blog and it 202 00:11:22,500 --> 00:11:25,200 was an interview. Look at why don't we why don't 203 00:11:25,200 --> 00:11:28,100 you laugh about that, okay? Because I can I can pick it up 204 00:11:28,100 --> 00:11:30,300 on Jack the other day kept calling him John Kennedy's are 205 00:11:30,300 --> 00:11:33,500 0. So we have a baseball coach who 206 00:11:33,500 --> 00:11:36,200 named named cannizzaro and well. Anyway, go ahead. 207 00:11:37,300 --> 00:11:40,300 Anyway, he does this interview with Bob Thompson, who is the 208 00:11:40,300 --> 00:11:42,400 former president of Fox Sports Network's? 209 00:11:42,400 --> 00:11:44,000 And he was asked, you know, what does this mean? 210 00:11:44,000 --> 00:11:48,500 From a valuation perspective for the Pac-12, as they, they've 211 00:11:48,500 --> 00:11:51,300 lost USC and UCLA and now they're going, they're still 212 00:11:51,300 --> 00:11:54,300 doing their meteorites negotiation, and his estimation 213 00:11:54,300 --> 00:11:59,000 was the Pac-12, was going to land a deal of about a half a 214 00:11:59,008 --> 00:12:01,900 billion dollars per year on average, over the course of the 215 00:12:01,900 --> 00:12:05,800 contract, which is about what they, you know, that's kind of 216 00:12:05,800 --> 00:12:07,600 the prorated version of what they've currently got. 217 00:12:07,800 --> 00:12:10,700 With Fox and ESPN. And his estimation was by losing 218 00:12:11,100 --> 00:12:15,600 the to La schools, even if you added other schools, you'd now 219 00:12:15,600 --> 00:12:20,300 be looking at about 300 million dollars a year, which is, you 220 00:12:20,300 --> 00:12:23,300 know, that's 200 million dollars less essentially and that's 221 00:12:23,300 --> 00:12:27,900 almost impossible to make up. So you know there's there's some 222 00:12:27,900 --> 00:12:30,800 things you know, obviously to think about overall but it is 223 00:12:30,800 --> 00:12:35,400 fascinating thinking about like how much the to La schools, you 224 00:12:35,400 --> 00:12:36,800 know? Are the straw that stirs, the 225 00:12:36,808 --> 00:12:42,600 drink for The pac-10 / Pac-12. And you know, his estimation was 226 00:12:42,600 --> 00:12:45,600 essentially, when you look at not just the La Media Market, 227 00:12:45,600 --> 00:12:48,100 but all those other media markets in Southern California. 228 00:12:48,300 --> 00:12:50,800 This is likely to take all of those with them. 229 00:12:51,000 --> 00:12:53,500 And you're looking at, probably, you know, if it's 200 million 230 00:12:53,500 --> 00:13:00,500 dollars that is in essence more than like that's more value than 231 00:13:00,500 --> 00:13:02,700 what the individual. Big Ten schools would have 232 00:13:02,700 --> 00:13:04,100 necessarily even been looking at. 233 00:13:04,100 --> 00:13:07,600 They were looking, I guess in this equation at about maybe 75. 234 00:13:07,800 --> 00:13:10,800 80 million dollars is school. If you can add 200 million 235 00:13:10,800 --> 00:13:13,600 dollars and then spread that out evenly and even among 16 236 00:13:13,600 --> 00:13:16,600 schools, that's a lot of juice and that's something that as you 237 00:13:16,600 --> 00:13:20,000 look at this, it's like wow, you know, this this really does 238 00:13:20,000 --> 00:13:24,800 fracture West Coast centered college sports in a way that 239 00:13:24,800 --> 00:13:28,400 really almost nothing else could have Absolutely. 240 00:13:28,400 --> 00:13:33,800 And it's also interesting because again I that's my point 241 00:13:33,800 --> 00:13:36,900 earlier where like, you know, the media coverage in there. 242 00:13:36,900 --> 00:13:40,200 Lay of the of these two teams is huge and it will now get even 243 00:13:40,200 --> 00:13:42,600 bigger. Because one thing that when 244 00:13:42,600 --> 00:13:45,400 people scoff about this expansion, with the Big Ten when 245 00:13:45,400 --> 00:13:47,100 they said Well, the West Coast that makes no sense. 246 00:13:47,100 --> 00:13:49,700 Actually makes perfect sense because anyone who follows the 247 00:13:49,700 --> 00:13:54,100 conference's, understands that no conferences, alums scatter 248 00:13:54,100 --> 00:13:57,300 like the big tent, I mean, in the Pac-12, they stay well West. 249 00:13:57,500 --> 00:14:00,200 Yes, you see, they tend to stay in the south of the Big Ten. 250 00:14:00,200 --> 00:14:02,800 I mean, I always say, once you experience the midwest winter, 251 00:14:02,800 --> 00:14:05,700 you want to get the hell out of there and you, huh? 252 00:14:06,000 --> 00:14:07,500 So you scattered they're everywhere. 253 00:14:07,500 --> 00:14:10,000 And so there are plenty of West Coast, Big Ten fans were all 254 00:14:10,000 --> 00:14:12,900 over this and so and so it's not as weird to move there. 255 00:14:12,900 --> 00:14:15,900 And so with them, when you throw in the money and you throw in, 256 00:14:17,200 --> 00:14:19,000 you know, how much money the Big Ten is always brought in. 257 00:14:19,000 --> 00:14:22,700 I mean, remember a decade ago when the big Ten's to go, we're 258 00:14:22,700 --> 00:14:25,800 exploring expansion that made everybody freak. 259 00:14:25,800 --> 00:14:29,500 The heck out in a way that they hadn't seven years before, when 260 00:14:30,400 --> 00:14:35,300 the ACC started raiding, the Big East and so like Missouri's, 261 00:14:35,300 --> 00:14:39,000 Governor begged for them to get a spot in the Big Ten and so on, 262 00:14:39,500 --> 00:14:42,300 and the Big Ten ended up just wanting a Braska, but it still 263 00:14:42,300 --> 00:14:45,500 caused everybody. Cause a lot of ripples to happen 264 00:14:45,900 --> 00:14:48,000 and why because that's Big Ten Network. 265 00:14:48,000 --> 00:14:50,300 Everybody wants their money and everybody wanted to even 266 00:14:50,300 --> 00:14:53,100 monetary distribution and I think that's an underrated part 267 00:14:53,100 --> 00:14:57,200 of this is we watch the big 12 fall apart during what I like to 268 00:14:57,200 --> 00:14:59,000 call. I forget where I stole this from 269 00:14:59,300 --> 00:15:02,600 conference Armageddon decade ago and now we have actual 270 00:15:02,600 --> 00:15:05,000 conference Armageddon. We didn't get the pack 16 and 271 00:15:05,000 --> 00:15:08,100 big 16. And if you see we succeeded ACC. 272 00:15:08,100 --> 00:15:11,600 We 16 like we all got a decade ago, but now we're getting that 273 00:15:11,600 --> 00:15:12,700 Armageddon. And why? 274 00:15:12,700 --> 00:15:16,100 Because the money is so huge. And I think the Big Ten also was 275 00:15:16,100 --> 00:15:18,500 not just forward-thinking with the network but was also 276 00:15:18,500 --> 00:15:21,200 forward-thinking with the even monetary distribution. 277 00:15:21,300 --> 00:15:24,300 Something that the Big 12 is, we know didn't happen, it is still 278 00:15:24,300 --> 00:15:29,100 wild to think about, you know, Larry Scott It had Texas, 279 00:15:29,100 --> 00:15:32,300 Oklahoma Oklahoma State and Texas Tech ready to join the 280 00:15:32,300 --> 00:15:36,000 Pac-12 and I guess the presidents and athletic 281 00:15:36,000 --> 00:15:39,800 directors voted that down this was what in 2010 or 2011. 282 00:15:39,800 --> 00:15:42,700 I mean it's yeah that's a hard one to get your head wrapped 283 00:15:42,700 --> 00:15:46,800 around but the there's so many you almost can't chart. 284 00:15:46,900 --> 00:15:50,900 An alternate history forward with that, being the reality 285 00:15:50,900 --> 00:15:54,900 because it just changes so much of the, the current equation. 286 00:15:55,700 --> 00:15:59,100 I mean, some of this, it's You know what was that? 287 00:15:59,100 --> 00:16:01,800 Just would have been just a bad cultural fit and it wouldn't 288 00:16:01,800 --> 00:16:04,500 have worked or was that? I mean, Larry Scott gets blamed 289 00:16:04,500 --> 00:16:06,700 for a lot of things but that really feels like 290 00:16:06,700 --> 00:16:09,800 shortsightedness on the part of the entirety of the conference 291 00:16:09,800 --> 00:16:13,000 at that point. Well and and somewhere in the 292 00:16:13,000 --> 00:16:15,700 Multiverse, Larry Scott goes down in history as one of the 293 00:16:15,700 --> 00:16:17,800 most effective commissioners of our lifetimes. 294 00:16:18,000 --> 00:16:20,000 If that happens, right? And he's not right, quite Jim 295 00:16:20,000 --> 00:16:23,100 Delaney. But that's incredible that he 296 00:16:23,100 --> 00:16:25,400 actually had that deal in place and now everyone looks like 297 00:16:25,400 --> 00:16:28,500 Larry Scott as wow. That guy was A real disaster and 298 00:16:28,500 --> 00:16:30,400 all the things he did. I think you exact talked about 299 00:16:30,400 --> 00:16:34,600 it the other day, but how do you pulled off that move regarding 300 00:16:34,600 --> 00:16:37,600 cultural fits? I think the Big Ten got lucky 301 00:16:37,600 --> 00:16:40,400 with this particular move with you, as seen UCLA's cultural fit 302 00:16:40,400 --> 00:16:43,800 as far as academics and Athletics, but not everybody's a 303 00:16:43,808 --> 00:16:46,100 cultural fit. I mean, you know, there's still 304 00:16:46,100 --> 00:16:48,800 can Diego State fans and media. All over Twitter saying the 305 00:16:48,800 --> 00:16:51,000 cartels gonna invite us next, right? 306 00:16:51,100 --> 00:16:53,200 I mean, some things are just, not cultural say that. 307 00:16:53,200 --> 00:16:56,400 That is a bad, bad Cola. Consolation prize, if you're the 308 00:16:56,400 --> 00:16:59,200 pac-10 at this, Well, if it's, you know, but the cultural fit 309 00:16:59,200 --> 00:17:01,800 is interesting because you look up and down the rest of the 310 00:17:01,800 --> 00:17:05,000 team's, it's not like we're in a different era now and I think 311 00:17:05,000 --> 00:17:07,099 this has been a tough thing, you study this stuff. 312 00:17:07,099 --> 00:17:09,300 You mean you've done plenty of research on it. 313 00:17:09,700 --> 00:17:11,900 This is a tough thing for people to understand because it feels 314 00:17:11,900 --> 00:17:15,000 like you know when the first round of expansion started to 315 00:17:15,000 --> 00:17:18,500 happen in in the mid-2000s it was. 316 00:17:18,500 --> 00:17:20,700 As you mentioned, the ACC rating, the Big East, they get 317 00:17:20,700 --> 00:17:24,800 Miami, Virginia Tech Boston College and that is all about 318 00:17:25,400 --> 00:17:27,300 the ACC wants to be a major player. 319 00:17:27,400 --> 00:17:28,700 Layer. And to be a major player, you 320 00:17:28,700 --> 00:17:32,600 have to have football Brands as opposed to just a basketball 321 00:17:32,600 --> 00:17:35,300 presence and they get at the time. 322 00:17:35,400 --> 00:17:37,600 Miami, who was one of the preeminent, if not the 323 00:17:37,600 --> 00:17:41,100 preeminent brand in college football then, you know? 324 00:17:41,100 --> 00:17:43,900 So everybody gets they get finally conditioned to that. 325 00:17:43,900 --> 00:17:46,800 And then the next round of expansion seven or eight years 326 00:17:46,800 --> 00:17:49,600 later is really about television markets because it's all about 327 00:17:49,600 --> 00:17:52,900 cable. Well now this expansion is not 328 00:17:52,900 --> 00:17:55,300 really about that. It's really more about Revenue 329 00:17:55,300 --> 00:17:59,600 generation, which isn't while it's Tied somewhat to TV, it's 330 00:17:59,600 --> 00:18:04,600 not directly connected to TV anymore in the same way and this 331 00:18:04,600 --> 00:18:08,100 is the problem for the other Pac-12 schools who might be 332 00:18:08,100 --> 00:18:11,200 looking to get in the life raft. You know, if you look at and 333 00:18:11,200 --> 00:18:14,000 this was in that this that comes out of article. 334 00:18:14,000 --> 00:18:18,100 I mentioned earlier, you know, Oregon and Washington on there, 335 00:18:18,200 --> 00:18:22,000 on the surface. Might look like good fits, you 336 00:18:22,000 --> 00:18:24,000 know, their National Brands and so forth. 337 00:18:24,000 --> 00:18:27,200 But do they bring enough to the table Revenue wise? 338 00:18:27,300 --> 00:18:30,600 Eyes and they probably don't. And you look across the spectrum 339 00:18:30,600 --> 00:18:33,100 of the rest of the Pac-12 and the schools that are still there 340 00:18:33,100 --> 00:18:34,600 and it's like it. None of you really move the 341 00:18:34,600 --> 00:18:36,300 needle at this point. It's tough for people to get 342 00:18:36,300 --> 00:18:39,300 their heads wrapped around it. Similar to what happened in the 343 00:18:39,308 --> 00:18:43,300 Big 12 where once, Texas and Oklahoma are gone, not only do 344 00:18:43,300 --> 00:18:47,100 you have to schools that were taking the bulk of the money and 345 00:18:47,100 --> 00:18:50,100 in the first place, but you have the only two schools that the 346 00:18:50,100 --> 00:18:52,100 move, the needle there. Now, I'm not saying that the 347 00:18:52,100 --> 00:18:56,700 Pac-12 has a bunch of Iowa State's and Kansas State, but 348 00:18:56,700 --> 00:19:02,000 they Of a bunch of Oklahoma State's and that's the might be 349 00:19:02,000 --> 00:19:04,500 a little harsh, but yeah, Washington, Washington and 350 00:19:04,500 --> 00:19:05,600 Oregon. Move the needle. 351 00:19:05,600 --> 00:19:07,500 As far as another move, I don't know. 352 00:19:07,500 --> 00:19:09,800 I'm guessing they're both on the phone with each other and on the 353 00:19:09,800 --> 00:19:14,000 phone with says, the Big Ten kind of asking for some love, I 354 00:19:14,000 --> 00:19:16,700 mean there's a pact will try to merge with the big 12. 355 00:19:17,200 --> 00:19:20,600 One thing, I keep thinking about is what if, what does the Big 356 00:19:20,600 --> 00:19:22,100 Ten do next? What moves the needle for the 357 00:19:22,100 --> 00:19:25,300 Big Ten, like everyone keeps talking about Notre Dame. 358 00:19:25,600 --> 00:19:27,200 What if they call Notre Dame and say? 359 00:19:27,300 --> 00:19:30,100 We can get Stanford, then does Notre Dame join because then 360 00:19:30,100 --> 00:19:34,400 they can do that academic Prestige selling point and all 361 00:19:34,400 --> 00:19:37,600 that do their Duty even bother like I think Stanford Notre Dame 362 00:19:37,600 --> 00:19:40,000 might be the pair that the Big Ten should go for. 363 00:19:40,200 --> 00:19:42,000 Yeah, I don't know. I mean a lot of it there's so 364 00:19:42,008 --> 00:19:45,400 many factors that are hard to get your head wrapped around and 365 00:19:45,400 --> 00:19:48,800 I think you're right. Obviously Notre Dame is probably 366 00:19:49,500 --> 00:19:54,200 the last piece financially that would absolutely move the needle 367 00:19:54,200 --> 00:19:58,100 and yeah you know I I'm curious what Notre Dame's thought 368 00:19:58,100 --> 00:20:02,700 process his here because they've been proudly independent for so 369 00:20:02,700 --> 00:20:05,700 long. And you know, they might still 370 00:20:05,700 --> 00:20:08,500 want to do that, but the financial realities now are much 371 00:20:08,500 --> 00:20:11,500 different than they were even 10 years ago, but there's also the 372 00:20:11,500 --> 00:20:13,200 financial realities on the other side. 373 00:20:13,200 --> 00:20:16,100 I mean, in order Dame coming wouldn't just be well, here's an 374 00:20:16,100 --> 00:20:19,200 order Dame's Revenue, it's also like, well, if you bring Notre 375 00:20:19,200 --> 00:20:24,300 Dame in, does NBC say hey, we'll pay 200 million dollars for that 376 00:20:24,300 --> 00:20:27,400 package and then that goes into the Big Ten and yes in order To 377 00:20:27,400 --> 00:20:29,500 aim, you know, wouldn't be keeping all of that money 378 00:20:29,500 --> 00:20:33,100 themselves but they would suddenly have access to maybe 379 00:20:33,100 --> 00:20:35,900 double or triple the amount of money that they could have 380 00:20:35,900 --> 00:20:39,000 gotten not just on their own. But if they join a different 381 00:20:39,000 --> 00:20:42,700 conference that doesn't have that that group of Brands and 382 00:20:43,100 --> 00:20:45,400 you know, there's not really any other place for them to go at 383 00:20:45,400 --> 00:20:47,200 this point. So you know, it's like they're 384 00:20:47,200 --> 00:20:49,600 not going to join the SEC. I've seen that tossed around a 385 00:20:49,608 --> 00:20:54,200 bunch like Notre Dame in the SEC would be. 386 00:20:54,200 --> 00:20:55,900 I don't even have a good analogy. 387 00:20:55,900 --> 00:21:01,200 That's how bad that Is and in the ACC is kind of in the same 388 00:21:01,200 --> 00:21:05,300 boat right now is the Big 12 and the remnants of the Pac-12, 389 00:21:05,400 --> 00:21:10,200 which is that ultimately in this current game, someone has to be 390 00:21:10,200 --> 00:21:13,200 willing to give you money in exchange for the game inventory, 391 00:21:13,200 --> 00:21:17,000 that you're generating and you just saw like if 200 million 392 00:21:17,000 --> 00:21:19,500 dollars went away from the Pac-12, just with two schools 393 00:21:19,500 --> 00:21:22,400 leaving and that essentially represents 40% of what they 394 00:21:22,400 --> 00:21:24,800 could possibly earn. They're not going to bring that 395 00:21:24,800 --> 00:21:29,000 back by bringing other schools in and even an order Dame in the 396 00:21:29,000 --> 00:21:31,100 wild scenario would be like. Yeah, maybe we'll join the 397 00:21:31,100 --> 00:21:33,500 Pac-12 remnants. It's like why would you do that? 398 00:21:33,600 --> 00:21:35,400 There's, there's no Financial purpose to it. 399 00:21:36,800 --> 00:21:40,100 I would compare the, Pac-12, current situation and previous 400 00:21:40,100 --> 00:21:40,700 situation. Really? 401 00:21:40,700 --> 00:21:43,300 Because once they grab Colorado, and Utah, there were, they 402 00:21:43,300 --> 00:21:44,600 weren't going to get Boise State. 403 00:21:44,600 --> 00:21:48,200 Like there are no more logical somewhat Regional Schools for 404 00:21:48,200 --> 00:21:51,200 them to grab but I would compare it to the Big 12. 405 00:21:51,200 --> 00:21:55,600 I mean they lost Colorado, Missouri, Texas A&M and Nebraska 406 00:21:55,600 --> 00:21:58,300 they lost you know for strong. State schools, of course, 407 00:21:58,300 --> 00:22:02,500 Flagship schools of their state or am sort of the other Flagship 408 00:22:02,500 --> 00:22:05,100 school. And they added TCU and West, 409 00:22:05,100 --> 00:22:08,600 Virginia, that's not an upgrade even if you're a Mountaineers 410 00:22:08,600 --> 00:22:12,900 fan, that's true. Yeah, that's what West Virginia 411 00:22:12,900 --> 00:22:16,600 really is at this point, kind of the most culturally, like, 412 00:22:17,000 --> 00:22:18,800 disconnected from their conference. 413 00:22:18,800 --> 00:22:21,200 That that really is a marriage of convenience more than 414 00:22:21,200 --> 00:22:25,300 anything else. Well, well, I was just going to 415 00:22:25,300 --> 00:22:27,600 say and what's funny about that And that. 416 00:22:28,100 --> 00:22:31,000 And that reminds me of with the travel, reminds me of how some 417 00:22:31,000 --> 00:22:33,900 are saying, we're USC, and UCLA all that travel. 418 00:22:33,900 --> 00:22:37,200 And it said, well, USC, and UCLA can afford to send their girls 419 00:22:37,200 --> 00:22:38,800 car. Excuse me, women's cross country 420 00:22:38,800 --> 00:22:41,800 team to Columbus, Ohio on a chartered flight. 421 00:22:41,900 --> 00:22:46,200 Yeah, there will be okay. And also with the travel may 422 00:22:46,200 --> 00:22:48,300 acquaint, you with Conference USA, right? 423 00:22:48,300 --> 00:22:50,800 Which is conference, Cornucopia, none of those schools have the 424 00:22:50,800 --> 00:22:52,800 kind of money. These big 10 schools have and 425 00:22:52,800 --> 00:22:56,300 yet they're traveling Insanity. Well, and even, I mean, I gotta 426 00:22:56,300 --> 00:22:59,900 say that the Whole thing has been really overblown, this 427 00:22:59,900 --> 00:23:03,100 already happens this travel, as you just mentioned, it's already 428 00:23:03,100 --> 00:23:05,400 taking place. And if you, if you work in a 429 00:23:05,400 --> 00:23:09,300 college environment as both of us do and you you know you've 430 00:23:09,300 --> 00:23:12,800 got athlete's not just in football and basketball but 431 00:23:12,800 --> 00:23:17,300 you've got to athletes in volleyball and water, polo and 432 00:23:17,300 --> 00:23:21,500 baseball and softball who are already all over the country. 433 00:23:21,500 --> 00:23:24,300 They're flying everywhere. Now that a little bit of that 434 00:23:24,300 --> 00:23:28,100 got pulled back from covid, be just because Revenues went down, 435 00:23:28,100 --> 00:23:31,100 but the moment, things went back to normal all that came back as 436 00:23:31,100 --> 00:23:32,000 well. So yeah. 437 00:23:32,000 --> 00:23:36,500 But the argument that somehow the travel thing is a big issue, 438 00:23:36,500 --> 00:23:40,100 especially, for these two schools, which are you do have 439 00:23:40,100 --> 00:23:44,400 one of the like five biggest airports in the United States 440 00:23:44,400 --> 00:23:48,800 sitting there within what 45 minutes of each campus maybe 441 00:23:48,800 --> 00:23:51,300 with traffic an hour. But it's like hitting on 442 00:23:51,300 --> 00:23:56,100 traffic, but it's but it just it does feel like that is a bit of 443 00:23:56,100 --> 00:23:58,400 a red herring. I mean, But let me ask you this 444 00:23:58,400 --> 00:24:00,500 if you know travel not being that big of a deal. 445 00:24:00,900 --> 00:24:04,100 Do you see any potential problems or pitfalls here? 446 00:24:04,100 --> 00:24:07,400 That we need to be keeping an eye on with this expansion. 447 00:24:07,500 --> 00:24:09,100 Leaving everything else off the table. 448 00:24:10,100 --> 00:24:14,400 Well, just to go quickly to the one that some people are trying 449 00:24:14,400 --> 00:24:16,100 to say. Even though this has nothing to 450 00:24:16,100 --> 00:24:19,000 do with college expansion at all, some are worried about the 451 00:24:19,000 --> 00:24:22,200 academics for these athletes. But you mentioned with covid, 452 00:24:22,200 --> 00:24:27,400 another executive covid-19 slot of people, a lot of students And 453 00:24:27,400 --> 00:24:30,000 a lot of schools got used to having a lot of online courses, 454 00:24:30,500 --> 00:24:32,600 so a lot of these student athletes are going to be travel 455 00:24:32,600 --> 00:24:33,900 a lot. They'll just have online 456 00:24:33,900 --> 00:24:35,600 courses. Are they going to request? 457 00:24:35,600 --> 00:24:37,500 I'm just this will all be handled like. 458 00:24:37,500 --> 00:24:39,800 There's not going to be something, they're not going to 459 00:24:39,800 --> 00:24:42,200 ask me to be in class, you know, five days a week or anything 460 00:24:42,200 --> 00:24:44,100 like that. This will all be figured out on 461 00:24:44,100 --> 00:24:47,000 that level you asked about pitfalls, right? 462 00:24:47,000 --> 00:24:56,400 Yep, potential pitfalls. I don't know that you're the 463 00:24:56,400 --> 00:24:59,400 travel will be lengthy, but at the same time, I mean, big West 464 00:24:59,400 --> 00:25:04,300 schools fly to Hawaii to play volleyball and so I as far as 465 00:25:04,300 --> 00:25:08,300 pitfalls, I don't see any for a u.s. you UCLA. 466 00:25:08,800 --> 00:25:10,900 I don't see any for the Big Ten to be honest. 467 00:25:11,100 --> 00:25:13,100 Because now, the Big Ten is throwing the gauntlet down in 468 00:25:13,100 --> 00:25:15,800 the face of the SEC and said, you know, we'll see your Texas 469 00:25:15,800 --> 00:25:19,500 and Oklahoma and raise you Los Angeles market. 470 00:25:19,600 --> 00:25:20,700 So, we'll see what happens there. 471 00:25:20,700 --> 00:25:23,700 I mean I Don't I mean there'll be some pitfalls like for 472 00:25:23,700 --> 00:25:28,000 instance some certain sports that certain teams that got used 473 00:25:28,000 --> 00:25:31,300 to dominating, the Pac-12 aren't going to be able to dominate The 474 00:25:31,308 --> 00:25:34,400 Big Ten and there will be certain teams that got used to 475 00:25:34,400 --> 00:25:35,300 dominating. You know. 476 00:25:35,300 --> 00:25:38,800 Maybe like there's a tennis team or a soccer team, got used to 477 00:25:38,808 --> 00:25:41,600 dominating the Big Ten and now they have you I think UCLA 478 00:25:41,600 --> 00:25:44,500 coming in and maybe they're not going to dominate this much like 479 00:25:44,500 --> 00:25:46,700 you know, are you start? Well, I use markers and 480 00:25:47,500 --> 00:25:50,900 consistently dominant as it had been but now UCLA's coming in. 481 00:25:51,200 --> 00:25:54,200 I mean, And do the pitfalls at the same time as you any 482 00:25:54,200 --> 00:25:58,200 pitfalls, outweigh the benefits. I mean, I mentioned UCLA. 483 00:25:58,500 --> 00:26:01,800 Now, UCLA in Indiana might have had hard times in more recent 484 00:26:01,800 --> 00:26:05,600 years but this is still two of the top six historical College, 485 00:26:05,600 --> 00:26:07,500 men's college basketball programs of all time. 486 00:26:07,700 --> 00:26:11,400 USC's one of the top five or six college football programs of all 487 00:26:11,400 --> 00:26:13,500 time. I mean the benefits for this 488 00:26:13,500 --> 00:26:16,300 greatly outweigh the pitfalls. I mean what patrols do you see? 489 00:26:16,700 --> 00:26:20,600 Well I mean I don't see a whole lot and you know a lot of people 490 00:26:20,600 --> 00:26:25,800 have raised the The banner of oh well it just won't feel the same 491 00:26:25,900 --> 00:26:28,200 to have these teams playing each other and not have these 492 00:26:28,200 --> 00:26:30,100 traditional rivalries. Then that is something I'm 493 00:26:30,100 --> 00:26:33,300 curious about with with the LA schools. 494 00:26:33,300 --> 00:26:37,800 I mean, USC versus UCLA is one that we know about is there a 495 00:26:37,800 --> 00:26:41,100 lot of Romanticism about, like, you know, weekend trips to 496 00:26:41,100 --> 00:26:43,900 Corvallis in the Pac-12 that I'm not aware of? 497 00:26:44,700 --> 00:26:46,900 Well, the other example I was going to use was everyone's 498 00:26:46,900 --> 00:26:51,200 going to miss that hot USC, Arizona, football match up or 499 00:26:51,200 --> 00:26:53,500 that or that. How'd you know, UCLA Washington, 500 00:26:53,500 --> 00:26:56,400 State, basketball match up. No, I they won't be missed as 501 00:26:56,400 --> 00:26:59,900 long as they brought each other and even if there might be some 502 00:26:59,900 --> 00:27:02,600 fans who say they're missed or some fans of other programs, you 503 00:27:02,600 --> 00:27:07,500 say the rivalries and Miss, you're seeing UCLA had to make 504 00:27:07,500 --> 00:27:09,600 this move. I mean they had to be proactive 505 00:27:09,600 --> 00:27:13,400 and make this kind of move to preserve their future as clean 506 00:27:13,400 --> 00:27:16,900 as to continue being. Great college, sports programs 507 00:27:17,400 --> 00:27:19,800 and I know that's been a goal because, you know, academics are 508 00:27:19,800 --> 00:27:21,700 important and all that other stuff which they are obviously. 509 00:27:22,000 --> 00:27:24,500 In our world. But these moves have nothing to 510 00:27:24,508 --> 00:27:26,300 do with that. They have to do with financial 511 00:27:26,300 --> 00:27:29,200 success in athletics, and USC, and UCLA had to do this. 512 00:27:29,800 --> 00:27:32,200 I'm sure there'll be some us defense were like, well, we miss 513 00:27:32,200 --> 00:27:37,200 playing Stanford, but one thing I saw was one college sports 514 00:27:37,200 --> 00:27:38,900 pundit. I forget who on Twitter was 515 00:27:38,900 --> 00:27:42,200 saying, man. The USC fan, or the USC and UCLA 516 00:27:42,200 --> 00:27:44,700 friends going to miss out on this great Pac-12 road trips. 517 00:27:44,700 --> 00:27:47,900 You know, the organ and, and Arizona. 518 00:27:47,900 --> 00:27:50,300 And it's like, dude, they just they just moved up to the 519 00:27:50,300 --> 00:27:52,600 varsity College. All road trips. 520 00:27:52,700 --> 00:27:54,900 They're going to Happy Valley now, they're going to Columbus. 521 00:27:54,900 --> 00:27:57,900 Now, they're going to Ann Arbor. Now, they'll be okay. 522 00:27:58,500 --> 00:28:02,300 You know, that, you know, it's like, it's been like that with 523 00:28:02,300 --> 00:28:05,400 some of the big Ted stuff. It's like, you know, yes, I 524 00:28:05,700 --> 00:28:08,500 think you could make the argument against, okay, why did 525 00:28:08,500 --> 00:28:11,000 we add Rutgers? But, you know, adding it adding 526 00:28:11,000 --> 00:28:14,400 Maryland for from, for basketball both men's and 527 00:28:14,400 --> 00:28:17,500 women's basketball or soccer adding Nebraska for football, 528 00:28:17,500 --> 00:28:19,800 even though that's not a great football program, that's still a 529 00:28:19,808 --> 00:28:22,400 great road trip. Going to Lincoln That's a really 530 00:28:22,400 --> 00:28:24,200 special and unique home environment. 531 00:28:24,300 --> 00:28:27,900 It is it's like it things haven't gotten worse and it'll 532 00:28:27,900 --> 00:28:29,600 be different. But I don't think that that 533 00:28:29,600 --> 00:28:32,900 automatically means it's going to be bad and that's going to be 534 00:28:32,908 --> 00:28:35,200 an interesting thing to watch. Couple more questions for you. 535 00:28:35,200 --> 00:28:40,500 One you like Raina did want to please wait for a good having 536 00:28:40,500 --> 00:28:45,500 been to a couple Rose Bowls and even before I attended I you I 537 00:28:45,500 --> 00:28:49,400 always chuckled about how the fans of Ohio State at the second 538 00:28:49,400 --> 00:28:50,400 one. I went to in Penn State, the 539 00:28:50,400 --> 00:28:53,500 first one word Just walking around, like, like Harry Potter. 540 00:28:53,500 --> 00:28:56,400 The first time he goes to Diagon Alley in the first, we were just 541 00:28:56,400 --> 00:28:58,100 out of. I may have just lost half our 542 00:28:58,100 --> 00:29:02,000 listeners but he's looking up and he's constantly like, oh my 543 00:29:02,000 --> 00:29:03,500 God. This is most amazing thing ever. 544 00:29:03,800 --> 00:29:06,100 Like they're they're they're they're traveling to the Rose 545 00:29:06,100 --> 00:29:09,700 Bowl and saying my God, January 1st, and I'm not wearing a 546 00:29:09,700 --> 00:29:11,300 parka. This is amazing. 547 00:29:11,600 --> 00:29:14,400 And now they'll get to have that experience a couple times a year 548 00:29:14,700 --> 00:29:17,800 going to USC and UCLA. So, so that's another thing is 549 00:29:17,800 --> 00:29:20,000 like, the travel there. I would argue that, there's, 550 00:29:20,000 --> 00:29:21,400 there's not going to be single person. 551 00:29:21,800 --> 00:29:24,200 Whose lives in Detroit. Who's a huge Michigan fan? 552 00:29:24,200 --> 00:29:28,800 Who's like Carla La in November? Why would I do that? 553 00:29:28,800 --> 00:29:31,700 They'll be like man, when so scheduling a circle that on the 554 00:29:31,700 --> 00:29:33,300 calendar. So please go ahead, I'm sorry. 555 00:29:33,300 --> 00:29:36,100 No, it's fine. You obviously, were you were a 556 00:29:36,100 --> 00:29:39,000 journalist in, Southern California, you covered High 557 00:29:39,000 --> 00:29:41,900 School sports, you followed along with college teams out 558 00:29:41,900 --> 00:29:45,200 there. I think people forget sometimes 559 00:29:45,200 --> 00:29:48,500 how fertile the recruiting grounds are in Southern 560 00:29:48,500 --> 00:29:53,300 California and how many sports There are I was just out in 561 00:29:53,600 --> 00:29:57,300 Hermosa Beach for a few days and you know what, we're walking 562 00:29:57,300 --> 00:30:01,400 along the Strand, my wife and I are and you know, she was kind 563 00:30:01,400 --> 00:30:04,800 of stunned at how many people just play volleyball there all 564 00:30:04,800 --> 00:30:07,600 the time? You know, they're out there at 565 00:30:07,600 --> 00:30:11,500 like 8:00 a.m. on a Saturday morning and they're there for 566 00:30:11,500 --> 00:30:13,600 like seven eight hours if not longer. 567 00:30:14,300 --> 00:30:20,800 So like, how much does this? Let Big Ten teams maybe into 568 00:30:20,800 --> 00:30:25,600 that recruiting Bit more, does that open up the Big Ten schools 569 00:30:25,600 --> 00:30:29,000 as a potential landing spot for a lot of these athletes? 570 00:30:29,000 --> 00:30:31,400 In Southern California, potentially, we see it already 571 00:30:31,400 --> 00:30:34,300 to some degree with like water polo where Indiana is in a 572 00:30:34,300 --> 00:30:37,000 conference that is essentially all California teams. 573 00:30:37,500 --> 00:30:40,600 You know how how much of a benefit might this be for 574 00:30:40,600 --> 00:30:43,800 particularly Olympic sports at places like Indiana and other 575 00:30:43,800 --> 00:30:46,900 big 10 schools. Well, let me rewind a little bit 576 00:30:46,900 --> 00:30:50,400 and just say, I know people who have like normal person careers, 577 00:30:50,400 --> 00:30:53,500 you know, making six figures and all that out there, who their 578 00:30:53,500 --> 00:30:55,600 lunch break is they go to the beach and play volleyball for an 579 00:30:55,600 --> 00:30:58,700 hour or two acceptance. And some, frankly, like this 580 00:30:59,100 --> 00:31:03,100 sign sign me up for that lifestyle, because I do people 581 00:31:03,100 --> 00:31:07,500 wake up at 5 a.m. 5 days a week. So, it's a different lifestyle. 582 00:31:07,800 --> 00:31:10,200 Now, as far as Big Ten schools being able to recruit out there, 583 00:31:10,500 --> 00:31:16,200 absolutely like La kids don't necessarily always say They did 584 00:31:16,500 --> 00:31:18,600 USC would be a Powerhouse every year. 585 00:31:19,900 --> 00:31:21,900 I'm going to get highly recruiting classes but for 586 00:31:21,900 --> 00:31:24,200 instance, when an organ is really good, it's because 587 00:31:24,200 --> 00:31:26,300 they're snatching kids out of the Los Angeles Market. 588 00:31:26,300 --> 00:31:30,300 If you look at their rosters and I would argue that, I mean like 589 00:31:30,300 --> 00:31:33,700 we visit Tuscaloosa, it's 90 minutes from here and we go 590 00:31:33,700 --> 00:31:38,100 because it has a water burger and a safe, the simple things in 591 00:31:38,100 --> 00:31:40,100 life. But I've seen people there do 592 00:31:40,100 --> 00:31:42,500 today with the Oh California place and I'll say you know, 593 00:31:42,500 --> 00:31:45,300 where you from is like San Bernardino or something and it 594 00:31:45,400 --> 00:31:48,400 It's football players. And so I think you have a great 595 00:31:48,400 --> 00:31:50,700 football program. I mean, 10 years ago, I thought 596 00:31:50,700 --> 00:31:54,400 that the Big Ten might suffer because a lot of people would, a 597 00:31:54,400 --> 00:31:57,200 lot of recruits would want to live in the snowy areas, but I 598 00:31:57,200 --> 00:31:58,800 realized that was just me projecting. 599 00:31:59,300 --> 00:32:04,400 And so in actuality, I think Michigan, Ohio, State etcetera 600 00:32:04,400 --> 00:32:06,300 will get will get more, California recruits. 601 00:32:06,300 --> 00:32:08,800 And as you pointed out to, I think Scott the other day mates 602 00:32:08,800 --> 00:32:10,800 that failed as a California court for Indiana. 603 00:32:11,000 --> 00:32:13,900 So yeah, I think with this kind of footprint out there because 604 00:32:13,900 --> 00:32:17,000 now instead of a pact Oh versus Big Ten and which ones better 605 00:32:17,000 --> 00:32:21,700 thing among La Media. Now you know they've joined the 606 00:32:21,900 --> 00:32:24,600 Empire that is the Big Ten and so you'll see a lot more 607 00:32:24,600 --> 00:32:28,200 positive coverage and a lot more of you know, talking about, you 608 00:32:28,200 --> 00:32:30,800 know, these USC fans just want in their first road trip to Ann 609 00:32:30,800 --> 00:32:33,700 Arbor and they have a lot of great things to say music 11. 610 00:32:34,000 --> 00:32:36,300 And so you NE see a lot of that going on. 611 00:32:36,300 --> 00:32:39,000 And I think they're recruiting, I mean, you know, I'm going to 612 00:32:39,000 --> 00:32:42,800 have a bunch of California kids like walk out there but I think 613 00:32:42,800 --> 00:32:47,100 that now with recruiting The world is so much smaller because 614 00:32:47,100 --> 00:32:51,200 of cable and streaming TV and the internet moving, you know, 615 00:32:51,200 --> 00:32:54,200 1,800 miles away from home. Even if home Southern California 616 00:32:54,500 --> 00:32:57,300 is not that for another thing. I don't think and especially 617 00:32:57,300 --> 00:33:01,600 with n IL, you know, USC and UCLA can't get every single 618 00:33:01,600 --> 00:33:04,000 recruit. I mean I covered Long Beach 619 00:33:04,000 --> 00:33:06,200 State for a while which the big West you talk about. 620 00:33:06,200 --> 00:33:08,300 You know, you'll never see a big whack team in the volleyball 621 00:33:08,300 --> 00:33:11,600 title again with all this or the baseball title or anything. 622 00:33:11,600 --> 00:33:14,600 But even there like some of those athletes, they went 623 00:33:14,600 --> 00:33:17,300 through their we're Like, well, you know, they didn't have good 624 00:33:17,300 --> 00:33:20,200 enough grades because the USC or UCLA or whatever and there's 625 00:33:20,200 --> 00:33:22,400 some really good athletes there. I mean, if you talk about the 626 00:33:22,408 --> 00:33:26,300 high schools out there, the area we covered in the largest, The 627 00:33:26,308 --> 00:33:29,800 Long Beach area, we had 50 some high schools and we were so 628 00:33:29,800 --> 00:33:31,200 good. Kids were getting badminton 629 00:33:31,200 --> 00:33:33,600 scholarships. That's How Deep The Sports were, 630 00:33:36,300 --> 00:33:38,200 who's giving badminton scholarships. 631 00:33:38,200 --> 00:33:41,100 I'm curious, Baird, where they were, what happened was there 632 00:33:41,100 --> 00:33:43,400 were kids who are like in the national team pool. 633 00:33:43,500 --> 00:33:45,300 Uh-huh. And so schools. 634 00:33:45,400 --> 00:33:48,400 We're giving of like a cute as the coach that the calling in an 635 00:33:48,400 --> 00:33:50,800 academic scholarship, but it's because they want to wear them 636 00:33:50,800 --> 00:33:53,800 there to play, badminton is the Lori, Loughlin Memorial 637 00:33:53,800 --> 00:33:57,700 badminton scholarship, like what your kids are actually good and 638 00:33:57,700 --> 00:34:01,300 I think we're good. Okay, last question for you big 639 00:34:01,300 --> 00:34:08,100 picture so it feels from a like a tactical perspective that the 640 00:34:08,100 --> 00:34:10,900 SEC has really decided we're going to double down on 641 00:34:10,900 --> 00:34:12,800 football. Football is going to be the 642 00:34:12,800 --> 00:34:17,699 thing that we try to own. And we don't care, if we are 643 00:34:17,699 --> 00:34:22,500 contained in a relatively small, geographical region, in the 644 00:34:22,500 --> 00:34:26,800 United States, whereas the Big Ten with this move, has 645 00:34:26,800 --> 00:34:29,100 basically said, we are the National brand. 646 00:34:29,300 --> 00:34:33,800 We are essentially, you know, not just the NFL Junior, but 647 00:34:33,800 --> 00:34:37,199 we're kind of like the the second tier, like the college 648 00:34:37,199 --> 00:34:40,199 basketball league that you can find something basically 649 00:34:40,199 --> 00:34:44,500 wherever you are in the u.s. except for the Deep South, which 650 00:34:44,500 --> 00:34:46,100 of those. Strategies. 651 00:34:46,100 --> 00:34:50,199 Do you think ends up having more success down the road? 652 00:34:50,300 --> 00:34:54,699 And, you know, I guess for either conference what would be 653 00:34:54,699 --> 00:35:01,300 your ideal next move? I think the Big Ten strategy is 654 00:35:01,300 --> 00:35:03,200 appropriate for who the Big Ten is. 655 00:35:03,200 --> 00:35:06,500 As we talked about earlier, they're alumnus scatter across 656 00:35:06,500 --> 00:35:09,000 the country and the Big Ten Network was in every home from 657 00:35:09,000 --> 00:35:11,200 coast to coast sea to shining sea. 658 00:35:11,400 --> 00:35:14,200 I mean I go home to visit my parents and immediately turn on 659 00:35:14,200 --> 00:35:18,000 Big Ten Network just cause I can and you they don't have SEC 660 00:35:18,000 --> 00:35:20,700 network on their, on their cable package, for instance. 661 00:35:20,700 --> 00:35:24,300 But Big Ten Network came as part of their basic sports package. 662 00:35:24,400 --> 00:35:28,200 So the big ten hours Argue that grabbing USC and UCLA as part of 663 00:35:28,200 --> 00:35:32,700 its Manifest Destiny. Now, if they wanted to try to 664 00:35:32,700 --> 00:35:35,200 connect the state to get the kid, what is Nebraska's 665 00:35:35,200 --> 00:35:38,200 connected to Colorado and then they could grab Arizona, I don't 666 00:35:38,200 --> 00:35:39,800 think they're interested in any of that anymore. 667 00:35:40,500 --> 00:35:42,100 So I think there's a long-term strategy. 668 00:35:42,100 --> 00:35:46,300 There is huge because the SEC all of their expansion has made 669 00:35:46,300 --> 00:35:51,200 sense geographically. And so when you grab 670 00:35:51,200 --> 00:35:54,300 texas-oklahoma that still makes total sense for the SEC in many 671 00:35:54,300 --> 00:35:57,300 ways as far as what sports they're strong in and as far as 672 00:35:57,300 --> 00:36:01,000 athletic culture and academic culture and all that and it's 673 00:36:01,000 --> 00:36:02,800 going to be fun. Watching Texas, finished fourth 674 00:36:02,800 --> 00:36:05,400 in its division. Every year football in the SEC. 675 00:36:05,400 --> 00:36:09,400 As a lot of fans are already saying down here, but I think 676 00:36:09,400 --> 00:36:12,900 that I think of both have a strategy that is endemic to 677 00:36:12,900 --> 00:36:15,900 them. Like as you say Notre Dame isn't 678 00:36:15,900 --> 00:36:19,400 going to join the SEC and like the CeCe is going to be like in 679 00:36:19,400 --> 00:36:24,600 the SEC is not going to snatch a Syracuse or Pittsburgh and, you 680 00:36:24,600 --> 00:36:26,400 know, they're not going to go completely out of their region. 681 00:36:26,400 --> 00:36:30,100 There's and then I'm going to grab Washington Oregon, the Big 682 00:36:30,100 --> 00:36:33,300 Ten can because again, they're there are a lot of Ohio State 683 00:36:33,300 --> 00:36:36,700 Michigan alums in LA and Indiana lumps in l.a. right now saying. 684 00:36:37,000 --> 00:36:39,500 Oh cool. Maybe we'll, hopefully we get to 685 00:36:39,500 --> 00:36:41,700 see our team play here. There's in the SEC. 686 00:36:41,700 --> 00:36:44,500 The alums don't scatter as much now for each one. 687 00:36:44,500 --> 00:36:49,000 As far as the next move. It's funny because I was, I was 688 00:36:49,000 --> 00:36:52,900 talking to her talking to someone else last night, and the 689 00:36:53,000 --> 00:36:56,500 talking to Ted and I'm in love with the idea of Stanford other 690 00:36:56,500 --> 00:36:58,400 day. And for the Big Ten at first, I 691 00:36:58,408 --> 00:37:01,200 was like Washington, Oregon makes sense, but now I think 692 00:37:01,200 --> 00:37:03,800 Stanford and Notre Dame would be such a coup because then they 693 00:37:03,800 --> 00:37:07,300 could say, see we, we do care about Athletics academics. 694 00:37:07,700 --> 00:37:11,000 Academics are important. I was joking to somebody the 695 00:37:11,000 --> 00:37:13,000 other day. Like it's like that scene from 696 00:37:13,000 --> 00:37:16,800 Goodfellas, you know, which I know you haven't seen still, 697 00:37:16,800 --> 00:37:19,400 which is crazy. But that Finally walked in full 698 00:37:19,400 --> 00:37:21,200 a couple of years ago. Please get to you, okay. 699 00:37:21,200 --> 00:37:24,000 But yeah, it's like that scene at the Copa were, you know, it's 700 00:37:24,000 --> 00:37:26,700 like Notre Dame's for the athletic directors but 701 00:37:26,700 --> 00:37:30,100 Stanford's really for the president's, you know, it's 702 00:37:30,100 --> 00:37:33,500 like, well, hey, if we could add this, the of those this August 703 00:37:33,700 --> 00:37:37,700 academic institution, really two of them, one of them, that is a 704 00:37:37,700 --> 00:37:40,200 national football brand and the other one that not just, you 705 00:37:40,200 --> 00:37:43,600 know, doesn't have this huge endowment and, and all of these 706 00:37:43,600 --> 00:37:46,300 rich donors but also has all of these Olympic sports. 707 00:37:46,600 --> 00:37:49,600 Like that's that's that is kind of the Tonic ideal of that 708 00:37:49,600 --> 00:37:52,300 handshake between Administration and Athletics, that everybody 709 00:37:52,300 --> 00:37:56,000 seems to be after. Well, and I think it would be a 710 00:37:56,000 --> 00:37:59,000 shame for Stanford to be stuck in a diminished pac-10. 711 00:37:59,500 --> 00:38:02,200 Like, I really love to see them cash in as well. 712 00:38:02,200 --> 00:38:04,500 Because yeah, they, I mean, they're ivy league with an 713 00:38:04,500 --> 00:38:07,300 athletic program legitimately just across the board. 714 00:38:07,300 --> 00:38:09,300 I mean, they're probably the best combo of academics and 715 00:38:09,300 --> 00:38:12,100 Athletics in the whole country. I would argue, well, Michigan 716 00:38:12,100 --> 00:38:14,400 would probably tell you differently, but yeah, actually, 717 00:38:14,400 --> 00:38:17,900 the Stanford is that. And so, yeah, they be the big 718 00:38:17,900 --> 00:38:21,900 feather in the, in the big Ten's cat because, like Stanford and, 719 00:38:22,300 --> 00:38:24,900 and Cal Berkeley. Would not be as big a feather. 720 00:38:25,300 --> 00:38:26,500 Yeah. Stanford in Washington or 721 00:38:26,500 --> 00:38:28,700 Stanford and Oregon obvious because it but if they can get 722 00:38:28,700 --> 00:38:31,000 paired with Notre, Dame and then would be an enticement for 723 00:38:31,000 --> 00:38:32,600 Notre, Dame. Like a you play these guys 724 00:38:32,600 --> 00:38:35,600 sometimes already sort of arrival and you know, you can 725 00:38:35,600 --> 00:38:38,900 come in and, and your president can with a straight face, say we 726 00:38:38,900 --> 00:38:41,000 just really love the academic pairing here. 727 00:38:46,400 --> 00:38:50,700 I think that would be an excellent combo for everybody in 728 00:38:50,707 --> 00:38:52,800 the Big Ten at least we'll have to see what happens with the two 729 00:38:52,800 --> 00:38:56,100 schools involved. I'm also interested though, if 730 00:38:56,700 --> 00:38:59,000 like do they stop if they that mean? 731 00:38:59,000 --> 00:39:01,400 It's like if Notre Dame doesn't join the kind of feels like the 732 00:39:01,400 --> 00:39:03,400 Big Ten can say, hey, we're good at 16. 733 00:39:03,400 --> 00:39:06,500 We don't really don't need to add anybody else if Notre Dame. 734 00:39:06,500 --> 00:39:08,500 Says yes, we'd like to be a part of this. 735 00:39:08,500 --> 00:39:11,300 They'll probably add at least one more and then it just 736 00:39:11,300 --> 00:39:13,900 becomes a matter of okay, what else is on the table? 737 00:39:14,200 --> 00:39:17,600 How much money are we talking about, you know, in a, you know, 738 00:39:17,600 --> 00:39:20,700 it's funny because, you know, you start breaking down the 739 00:39:20,707 --> 00:39:25,700 numbers and there's a big Difference between a billion and 740 00:39:25,700 --> 00:39:31,100 a half dollar contract, split, you know, 16 ways versus one 741 00:39:31,100 --> 00:39:34,800 that's split, 18 or 20 ways but if you can add schools that 742 00:39:34,800 --> 00:39:37,600 suddenly get that up to 2 billion then suddenly it's like 743 00:39:37,600 --> 00:39:40,500 yeah you know, 20 schools is fine, we could go for that. 744 00:39:40,500 --> 00:39:42,200 So I do think that's something that people need to. 745 00:39:42,207 --> 00:39:46,600 Keep in mind as we go through this next set of changes 746 00:39:46,600 --> 00:39:50,200 whenever they happen and whether they happen quickly, or whether 747 00:39:50,200 --> 00:39:55,000 they happen kind of as they're, you know, in a Our Pace. 748 00:39:55,000 --> 00:39:56,200 It's going to be interesting to watch. 749 00:39:56,200 --> 00:39:59,000 I mean, this really did come out of nowhere and I guess, you 750 00:39:59,000 --> 00:40:01,500 know, the the that was the thing that was the most surprising to 751 00:40:01,500 --> 00:40:03,800 me was just how little anybody had heard about it. 752 00:40:03,900 --> 00:40:07,400 To not have any leaks in this era for something this big and 753 00:40:07,400 --> 00:40:12,200 have two major universities involved, I whatever their 754 00:40:12,200 --> 00:40:16,700 teaching at USC and UCLA about leak Management in offices, I 755 00:40:16,707 --> 00:40:18,800 think they needed bottle that and try to sell it to the rest 756 00:40:18,800 --> 00:40:21,600 of the country. At this point, Without a doubt 757 00:40:21,600 --> 00:40:25,700 and it's funny because whenever the next one happened, it's it's 758 00:40:25,700 --> 00:40:29,300 going to not leak either. And that's what's incredible is 759 00:40:30,000 --> 00:40:31,800 first, I was going to joke earlier, oh, we're not here to 760 00:40:31,800 --> 00:40:35,300 talk about Kevin Durant attending trade because ESPN is 761 00:40:35,300 --> 00:40:37,400 at harping on that probably because they didn't break this 762 00:40:37,400 --> 00:40:39,500 particular news. But then really no one truly 763 00:40:39,500 --> 00:40:42,200 broke this booze. It was about it was you, as 764 00:40:42,200 --> 00:40:44,300 you've noted on the other podcast, it was hours away from 765 00:40:44,300 --> 00:40:47,400 half actually happening when it was announced on Twitter. 766 00:40:47,700 --> 00:40:52,100 And it's interesting because You know, you also has with the SEC. 767 00:40:52,400 --> 00:40:53,500 I don't know who they could take. 768 00:40:53,500 --> 00:40:55,700 I know you guys have talked about Carolina, maybe Clemson, 769 00:40:56,700 --> 00:40:58,800 but I did see a couple tweets. Were people like, well, what 770 00:40:58,800 --> 00:41:02,000 about all the Texas schools or more Florida schools and it's 771 00:41:02,000 --> 00:41:04,700 like Baylor and Texas Tech should not be sitting by the 772 00:41:04,700 --> 00:41:08,000 phone. I'm sorry there's no way and 773 00:41:08,000 --> 00:41:10,800 it's interesting that you mentioned the numbers because at 774 00:41:10,800 --> 00:41:14,200 this point I think Notre Dame needs it financially Notre, Dame 775 00:41:14,200 --> 00:41:16,200 needs a big ten. More than the Big Ten each other 776 00:41:16,200 --> 00:41:17,900 day. I have numbers in front of me 777 00:41:17,900 --> 00:41:23,500 here where the For the pandemic, like the 2018-2019, every Big 778 00:41:23,500 --> 00:41:26,300 Ten, school got 55 million dollars, except for Rutgers and 779 00:41:26,308 --> 00:41:30,100 Maryland because they were still newbies and SEC. 780 00:41:30,100 --> 00:41:32,600 Every school got about 45 million dollars. 781 00:41:32,600 --> 00:41:34,200 I mean, those numbers have dropped because the covid 782 00:41:34,200 --> 00:41:35,300 they're going to wrap it back up. 783 00:41:35,300 --> 00:41:38,500 And as you noted, there was a report that Big Ten and ACC 784 00:41:38,500 --> 00:41:40,900 looking at 90 100 million dollars in just a few short 785 00:41:40,900 --> 00:41:43,200 years. So there's Notre Dame Spike that 786 00:41:43,200 --> 00:41:47,500 even more for the Big Ten, I'm in the Big Ten unlike they 20 30 787 00:41:47,500 --> 00:41:49,100 years ago can just wait out Notre Dame. 788 00:41:49,100 --> 00:41:52,700 Now Yeah, that's that really is ultimately kind of where we're 789 00:41:52,700 --> 00:41:54,700 at with things, and it's going to be interesting to see how it 790 00:41:54,700 --> 00:42:00,300 transpires because it does feel like at this point, you know, in 791 00:42:00,300 --> 00:42:06,000 the 2010 cycle, both Notre Dame and the Big Ten held some cards. 792 00:42:06,000 --> 00:42:10,100 And it just feels like, at this point, it's clear that the Big 793 00:42:10,100 --> 00:42:13,600 Ten could go all in on Notre Dame if they wanted to and I 794 00:42:13,607 --> 00:42:15,300 don't think Notre Dame's got the cards to beat it. 795 00:42:15,300 --> 00:42:18,200 So now it's like, well, the equations change in mentality is 796 00:42:18,207 --> 00:42:20,200 change on these things and What are you going to do? 797 00:42:20,200 --> 00:42:23,500 Is result and your SEC points really interesting because I've 798 00:42:23,500 --> 00:42:25,500 been trying to ideate on that a little bit, I was talking about 799 00:42:25,500 --> 00:42:30,100 it on Twitter a little bit yesterday I don't even know like 800 00:42:30,100 --> 00:42:34,000 we identified Clemson and Florida State as The Logical 801 00:42:34,000 --> 00:42:36,600 items. But man you look at average 802 00:42:36,600 --> 00:42:40,400 television audience last year like Florida state's average 803 00:42:40,400 --> 00:42:43,500 television audience in football was about the same as Indiana's 804 00:42:43,600 --> 00:42:45,900 and that should marry that should frighten. 805 00:42:46,000 --> 00:42:49,600 You if you're the big Ted or if you actually airworthy sec, Or 806 00:42:49,600 --> 00:42:52,500 if your Florida State, it's like, well, we're, you know, we 807 00:42:52,500 --> 00:42:56,700 aren't as dominant of a brand people her ever heard of us. 808 00:42:56,700 --> 00:42:59,000 We've obviously had a lot of success, we've won a national 809 00:42:59,000 --> 00:43:04,400 title with in recent memory, but I think this is the big question 810 00:43:04,400 --> 00:43:08,800 mark and a lot of it is what is the measure of value that the 811 00:43:08,800 --> 00:43:13,200 conference's are using to try to figure out who to add and does 812 00:43:13,200 --> 00:43:15,700 that measure of value actually match? 813 00:43:15,800 --> 00:43:19,200 What the average fan or the average journalist perceives? 814 00:43:19,500 --> 00:43:23,200 The value might be of an individual institution and its 815 00:43:23,200 --> 00:43:25,700 Athletics teams. I mean, that's Clemson 816 00:43:25,700 --> 00:43:28,800 obviously, is a big name in college football right now, but, 817 00:43:28,800 --> 00:43:33,800 I mean, go back in time, 10, 15 years, you know, you'd have a 818 00:43:33,800 --> 00:43:37,400 hard time picking Clemson out of a lineup in terms of kind of the 819 00:43:37,400 --> 00:43:40,800 middle of the ACC. And, you know, I've heard I've 820 00:43:40,800 --> 00:43:44,100 seen people making arguments about like, you know, schools 821 00:43:44,100 --> 00:43:47,500 that aren't like Mega successful in football that are in the Big 822 00:43:47,500 --> 00:43:49,700 Ten or the SEC. The two schools that we I work 823 00:43:49,700 --> 00:43:53,600 for kind of fit in that, but the difference there is like you're 824 00:43:54,000 --> 00:43:57,600 you're already in at that point, you don't have to justify your 825 00:43:57,600 --> 00:44:00,200 presence. Whereas here you're talking 826 00:44:00,200 --> 00:44:02,800 literally about here, let's pull up a chair and give you a seat 827 00:44:02,800 --> 00:44:05,000 at the table. Oh, by the way, what are you 828 00:44:05,000 --> 00:44:08,000 bringing to the table yourself? And that's, that's going to be a 829 00:44:08,000 --> 00:44:10,300 really interesting thing to keep in mind as we move forward with 830 00:44:10,300 --> 00:44:13,000 all this. Well, that's the thing is as 831 00:44:13,000 --> 00:44:15,500 Indiana guys. And you work there now I work at 832 00:44:15,500 --> 00:44:18,700 Mississippi State, I like to say that Mississippi state did just 833 00:44:18,700 --> 00:44:21,000 win a National Title. Dylan the other sport that SEC 834 00:44:21,000 --> 00:44:24,300 schools worship but at the same time if there was true 835 00:44:24,300 --> 00:44:26,600 conference Armageddon and everybody's just thrown into a 836 00:44:26,600 --> 00:44:31,000 bucket. I think I hope that both Indiana 837 00:44:31,000 --> 00:44:33,500 Mississippi state would find a home but it's not certain. 838 00:44:33,800 --> 00:44:36,200 I mean we're not like Kansas where there's no way or I would 839 00:44:36,200 --> 00:44:38,800 say where it's like well I think you know there's a lot of my 840 00:44:38,800 --> 00:44:42,300 basis you know certainly come into play with all of this and 841 00:44:42,300 --> 00:44:46,100 and I think to some degree, both of those schools are kind of in 842 00:44:46,100 --> 00:44:48,300 an interesting spot. Indiana probably in a slightly 843 00:44:48,300 --> 00:44:51,100 better position overall. All the Mississippi state but I 844 00:44:51,100 --> 00:44:54,300 think neither neither of those schools is in danger, you know, 845 00:44:54,300 --> 00:44:55,700 this is where people get things confused. 846 00:44:55,700 --> 00:44:59,500 It's like, oh well, you can add and subtract teams as needed and 847 00:44:59,800 --> 00:45:01,200 there's a lot more to the picture. 848 00:45:01,200 --> 00:45:04,400 Whether it's how many eyeballs will this school, bring in, or 849 00:45:04,400 --> 00:45:06,700 how many living alumni they have or in the case of Mississippi 850 00:45:06,700 --> 00:45:08,000 State. Hey, there's actually some 851 00:45:08,000 --> 00:45:12,600 success in some Key sports here that that contributes to the 852 00:45:12,600 --> 00:45:15,200 overall well-being and the inventory in the inventory ends 853 00:45:15,200 --> 00:45:17,200 up being the most important thing because all these 854 00:45:17,200 --> 00:45:20,300 television partners and these streaming partner You have to 855 00:45:20,300 --> 00:45:23,300 have things to put on in order to get people to watch so that 856 00:45:23,300 --> 00:45:27,500 they can sell subscriptions or advertising or both so well and 857 00:45:27,500 --> 00:45:29,800 the Big Ten Network, even though all these movies are for 858 00:45:29,800 --> 00:45:33,100 football, they do like to show volleyball, they do like Jacko, 859 00:45:33,100 --> 00:45:36,000 soccer, I mean and that matters. It's interesting what you said 860 00:45:36,000 --> 00:45:38,700 Also regarding Brands and like Florida State in their TV 861 00:45:38,700 --> 00:45:42,200 ratings and overrated Brands Miami's, another one, I mean, I 862 00:45:42,200 --> 00:45:45,200 wonder Florida state is like Miami and that their beloved 863 00:45:45,200 --> 00:45:47,200 when they're really, really, really good. 864 00:45:47,200 --> 00:45:48,900 But when they're not really, really, really good. 865 00:45:48,900 --> 00:45:53,400 It's like, Maybe, yeah. Well, lots of things to think 866 00:45:53,400 --> 00:45:56,200 about and I have a sneaking suspicion, we may be talking 867 00:45:56,200 --> 00:45:58,500 about some more news on this front sooner rather than later. 868 00:45:58,500 --> 00:46:02,300 No, inside info, just a suspicion on my part, but no one 869 00:46:02,300 --> 00:46:05,100 has inside info. Yeah, gonna do know it really at 870 00:46:05,100 --> 00:46:07,800 this point, I wouldn't believe anybody that says they have 871 00:46:07,800 --> 00:46:10,200 inside info. It's it's pretty remarkable. 872 00:46:10,200 --> 00:46:11,800 So there's some it's a great thing. 873 00:46:11,800 --> 00:46:15,200 And terrible thing about social is that you can guess, and maybe 874 00:46:15,200 --> 00:46:17,700 your guess is, we'll be right? But that didn't mean that you 875 00:46:17,700 --> 00:46:23,000 knew necessarily So anyway, Matt Zimmerman, thanks for joining us 876 00:46:23,000 --> 00:46:25,800 as always a pleasure and look forward to our next 877 00:46:25,800 --> 00:46:28,900 conversation. Thank you Galen love to be in 878 00:46:28,900 --> 00:46:31,100 here. Absolutely, thanks to everybody 879 00:46:31,100 --> 00:46:33,600 for listening, and thanks to our presenting sponsor home-field 880 00:46:33,600 --> 00:46:35,800 apparel. We will be back with more 881 00:46:35,800 --> 00:46:39,100 chatter on this, as the news arises. 882 00:46:39,100 --> 00:46:41,100 And I'm again, as I said, I'm certain, he's going to be some 883 00:46:41,100 --> 00:46:43,900 more news coming up. So stick with us here. 884 00:46:43,900 --> 00:46:48,600 Be sure to like subscribe rate review, Crimson cast on iTunes 885 00:46:48,600 --> 00:46:49,600 Spotify. What have you? 886 00:46:49,600 --> 00:46:51,600 I'm Galen clivia will catch you folks on the flip side. 887 00:46:51,600 --> 00:46:53,600 Bring back the Bison. So long, everybody.