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You're listening. 
To the Back Home Network 

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presented by Home Field Apparel.
Welcome back to Crimson Cast 

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folks. 
Galen Clavio here. 

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We've got a mini episode today 
and we're excited about it. 

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We've got our good friend Andy 
Whittry back once again joining 

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us on the show as we've got some
more college sports business to 

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discuss here today. 
Some news that came down 

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yesterday. 
We're trying to do some more 

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episodes like this where we we 
had a topic, we don't need to do

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an hour, we can do 10 minutes. 
So we're gonna do 10 minutes on 

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this topic and and just kind of 
feel out where it's at and kind 

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of give people an update on 
where things are going cuz I 

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think it'll be of interest to 
you folks out in the audience. 

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First of all, Andy, great to see
you and talk with you again how,

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how are things going? 
Things are good. 

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I told you I'm wearing my 
Georgia Bulldogs hoodie. 

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Have no affiliation with 
Georgia. 

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This is not some like Tom cream 
bit, but if we're here to talk, 

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a bunch of 15 and 17 Power Five 
schools, I thought was dressed 

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for the occasion. 
So I'm ready to talk about a 16 

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team conference. 
Tournament that frankly, no one 

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asked for. 
So let's do it. 

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Yeah, this is a really 
fascinating area. 

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We're going to talk through this
first. 

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Just a reminder to everybody 
that we are part of the back 

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Cast. 

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All right, so let's talk about 
what Andy referred to. 

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And that is this news that came 
down yesterday, which was 

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reported, I think, originally by
Seth Davis. 

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And essentially what it said was
that Fox Sports are our old 

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friends, are in negotiations 
with several power conferences 

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to, quote, hold a postseason 
men's basketball tournament in 

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Las Vegas featuring teams that 
did not qualify for the NCAA 

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tournament. 
And as Andy pointed out, it's 

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intended to include sixteen 
teams. 

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And they would play during the 
final week of March at T-Mobile 

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Arena, which is where the Vegas 
Golden Knights play. 

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And I think there's like two or 
three power conference 

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tournaments or regular 
conference tournaments that play

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there as well. 
So there's a lot to unpack with 

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this. 
First of all, you're absolutely 

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right. 
If I were to pick the team that 

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was most likely to be in this 
tournament, of all of the teams 

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in the power conferences, 
Georgia would be, I think, the 

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absolute first pick, probably 
closely followed by Minnesota, 

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you know, So these are the kinds
of programs we would likely see.

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Rutgers would be a regular 
participant in this. 

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There's a bunch of things I 
think that need to be talked 

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about right off the bat. 
So first of all what you said 

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this is a tournament that nobody
really asked for and it is 

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essentially a tournament that is
in direct competition with the 

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NIT and you know that's been 
something that really has been 

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brought out There were some 
quotes in a sports sorry was 

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that this was A and that's the 
IT was an si.com piece from 

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Gonzaga Nation. 
Dan Dickow the the the Gonzaga 

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alum and great who played 
basketball for them had a quote 

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saying that this tournament has 
proposed quote it will 

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completely destroy the NIT 
tournament and it's going to 

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create an even bigger gap 
between your haves and have nots

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in college athletics. 
And Andy, let's kind of start 

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there. 
It it looks like a proposal that

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is 100% aimed at the NIT 
tournament and trying to cut it 

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off at the knees basically. 
It really was. 

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And there's no sort of, you 
know, NIT traditionalist that 

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existed and probably since like 
the 1940s, right? 

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Like no one is clamoring for, 
oh, we we need the NIT. 

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But I think it was the latter 
point of Dan Dickows quote, 

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something that Matt Brown 
addressed today in the Extra 

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Points newsletter, which I 
highly recommend. 

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Is this more of the the 
representation of what this 

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means? 
It's not that this is going to 

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kill the NIT, although it might 
it it's what does this mean if a

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broadcaster has this kind of 
leverage? 

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And can make this kind of chess 
move frankly and say, you know 

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what, we're going to create our 
own tournament. 

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We'll stage it ourselves. 
You've mentioned to me over text

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the angle of supplementary 
revenue of can this generate a 

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few extra million for some of 
these power conferences? 

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Is that what if this is just the
first step towards the eventual 

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breakaway of of, you know, high 
major schools and forming their 

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own tournament? 
Is that this is just step one? 

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What is step three or four look 
like? 

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If this thing is a success and 
however we even measure success 

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for the tournament like this. 
Yeah, I I think there's two main

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pieces and you kind of brought 
up all of them. 

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So the first is this idea of, 
you know, if you're paying 

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attention to the sports media 
landscape, there is a clear belt

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tightening happening on the 
network side, which is where all

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the money has come from. 
I mean ESPN lost the entire 

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first couple of weeks of college
football and almost lost the 

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Monday Night Football game last 
night to you know, to not having

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people who are on Charter or 
Spectrum cable, which is like 

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10% or 15% of cable households 
in the United States, like it 

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just wasn't on. 
And then they they made a deal 

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yesterday. 
So Monday Night Football was on.

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You know both sides gave up some
concessions. 

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I think ESPN and Disney kind of 
won that battle a little bit. 

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But that's a that's a shot 
across the bow in terms of how 

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the revenue structure is working
right now. 

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In as much as ESPN does not have
a limitless supply of revenue 

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forever coming in and cable 
providers are going to start 

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looking at the amount of money 
that they're paying to Disney 

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and ESPN and saying you know 
what, especially if you're going

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to go over the top, if you're 
going to go direct to consumer, 

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why are we paying you this extra
money when most of our users of 

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cable don't use this service in 
the 1st place. 

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And so I think you know, part of
it is the conference is looking 

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around and saying uh oh okay, 
that's may not, that's not 

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affecting us in the current 
negotiation for media rights 

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because there's a lot of those 
have been signed. 

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But what about the next one? 
What about, you know, the the 

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next SEC negotiation? 
What about the next Big 10 

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negotiation which leads then to 
looking at their media partners 

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and saying where can you find us
additional revenue? 

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And much like Fox did with 
finding extra money to bring 

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Oregon and Washington into the 
Big 10 in in football and all 

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sports, this to me strikes me as
a way for Fox to say, hey, look,

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we can create something that may
not be initially successful, but

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this is clearly going to be a 
new source of revenue that isn't

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already there, that we might be 
able to pay directly to you, the

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power conferences who are part 
of it. 

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I think what is interesting too 
Galen you mentioned is this 

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actually a play that the 
conferences sort of floated 

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almost like inception wise 
through the networks you know 

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through Fox. 
And I think that Bret your mark 

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to maybe bring this full circle 
and I, you guy I think the 

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father of an I U alarm or 
current I U student. 

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He's been very active in pushing
college basketballs basketball 

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as far as the value, you know 
that he sends it out. 

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What if we break that apart from
the football rights? 

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And that is almost its own TV 
package. 

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Yeah. 
Well, it's taking the Big 12 to 

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mix it. 
He's taking them to New York 

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City. 
Yeah. 

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And is this a way that he's 
looking for that around the 

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margins revenue that you 
mentioned? 

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Yeah, I mean, I so I think it's 
important for people to 

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understand what like where does 
the money go? 

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Like, why is why is football 
considered more valuable than 

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basketball? 
And part of the reason is 

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football. 
And the money from football is 

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not controlled by the NCAA. 
It's controlled by the 

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conferences and Notre Dame. 
And they're the ones that make 

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the deals directly with the 
networks. 

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They're the ones that make the 
deals for the College Football 

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Playoff collectively and then 
they get the money and 

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distribute it. 
It isn't shared with all of the 

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schools, all what, 10-11 hundred
schools in the NCAA. 

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That's not the case with 
basketball. 

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Basketball is controlled, at 
least the tournament is 

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controlled by the NCAA. 
Teams are paid out in wind 

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shares. 
You know, so you know you're you

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get 8 teams in the tournament 
and depending on where they 

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finish in the tournament, you're
going to get X number of wind 

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shares and then that is paid out
on a five year rolling average. 

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Very convoluted system, but 
that's 8085% of the NCAA's 

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operating budget comes just off 
of what they make off the men's 

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NCAA tournament which is like a 
billion or a billion 1A year. 

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Looking at this, I mean, you 
look at it, it's like, well, 

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it's, you know, Charlie Baker, 
the NCAA commissioner, 

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specifically asked FOX don't do 
this. 

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Like please do not do this 
because we're worried about the 

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NIT, the same tournament they 
they tried to kill and then took

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over 20 years ago. 
I mean, just keep in mind. 

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So it's I I I've got a little 
bit of a suspicion about how 

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authentic those concerns are for
the NIT on the part of the NCAA.

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But they're looking at this and 
they're saying right now we 

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control essentially almost all 
of the postseason revenue. 

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They don't control the CB. 
I I don't think the CIT even 

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exists anymore, and that was 
minuscule anyway. 

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But they're controlling all the 
revenue for the top 96 teams 

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basically in college basketball,
peeling away even a part of 

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that. 
And showing power conference 

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schools and the power 
conferences themselves that, 

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hey, you don't have to have 40% 
of the revenue that your teams 

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are generating going to like 
Montclair State or or Hanover 

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or, you know, whatever small 
college that you know is part of

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the NCAA but isn't. 
Division One like that is not to

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be that way. 
Instead, what we can do is set 

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up a deal directly with you pay 
the conferences that are 

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participating the money. 
You keep more of the money and 

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we can probably generate more 
because we can leverage our 

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assets from a commercial 
perspective to bring additional 

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revenue in that the NCAA can't 
do by subcontracting at all to 

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ESPN. 
You know, the way that they're 

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doing it right now. 
It really is a flank right. 

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It's a way that you can kind of 
get outside the current purview 

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of the in state of life 
governance structure and all the

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finances you just touched on. 
And that's why I think it is 

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concerning if not the immediacy 
of it. 

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But is it forecasting what lies 
ahead. 

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And we've seen with the current 
summer realignment, the power 

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that Fox and especially ESPN 
have been really dictating. 

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Who are you going to pay for? 
What schools, what brands, who 

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draws eyeballs? 
And this is sort of a corollary 

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to that of a new tournament 
that's Fox controlled. 

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Based on their their inventory, 
what schools are part of that? 

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And I don't know who's going to 
wash it outside of some really 

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sicko betters, but it's kind of 
the forecasting of how 

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concerning is this for the 
future of this whole entity. 

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00:11:05,560 --> 00:11:08,240
Yeah, well, it is. 
And and look, I think the, the 

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larger item that the NCAA should
really be worried about is what 

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you just said. 
I mean, we always hear like 

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college basketball not as not as
valuable as college football, 

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and it probably never will be 
because football is just so much

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more popular as a sport. 
But I also think there's a real 

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argument to be made from a 
market perspective that the 

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NCAA's management of the NCAA 
tournament and the overall lack 

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of leadership around college 
basketball has to some degree 

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artificially lowered the current
market value of the product. 

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The product is loved by a lot of
people. 

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Lot of people really love 
college basketball. 

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But because there's nobody in 
charge of the sport and because 

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the tournament is still 
organized in essentially the 

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exact same way it was organized 
in 1979, that, you know, quite 

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frankly, there's there's, you 
know it, it it serves a 

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different purpose than what a 
lot of the conferences and the 

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schools are interested in. 
And in an era, as we're seeing 

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in college football, where 
you're likely to see maybe about

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half of the FBS subdivision 
dropped to a lower tier from a 

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revenue generation perspective 
because the top schools are 

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like, hey, why are we just 
spreading this money around? 

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Why aren't we consolidating it 
and keeping it ourselves? 

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There's a real good chance a 
similar thing might happen in 

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college basketball. 
And I know fans don't want to 

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see that, but that's what 
schools and conferences want to 

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see. 
And that's ultimately who's 

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making a lot of these decisions.
I don't know if it's too much of

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A stretch compare this to like 
the live Golf Tumor or some sort

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of like true horse, but we've 
seen for I feel like a year, 

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year and a half now Galen that 
there's been for this trial 

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balloon of would have expanded 
by tournament to 96 or to the 

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high 80s. 
And a lot of traditionalists and

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purists, which I think will be 
the overall majority of fans and

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observers, seem pretty against 
that. 

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I don't know what the practical 
implications would be of an 

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expanded bracket, but. 64 and 
then 65. 

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Now 68 feels like a pretty good 
number, fits perfectly. 

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And 8 1/2 by 11 sheet of paper. 
People love the bracket. 

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Is that. 
I do wonder, is this some sort 

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of sacrificial lamb? 
If you know what, we're going to

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float this, if they have to, to 
kill that to maybe increase the 

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size of the tournament, increase
the field size. 

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Because you think about 
conferences, It will now be 18 

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teams and potentially more in 
the future. 

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If you're one of these bigger 
conferences, you're the Big 10 

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and you want now. 12/13/14 
schools, to get a bid, something

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has to give, right? 
Because it is 6018 tournament 

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you're showing probably is what,
10 bids, I'd say. 

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But now if you're going to be a 
really solid, I don't know, UCL 

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squad in five years and you're 
going to finish 10th or 11th and

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you're in the bubble, the Big 10
doesn't want that. 

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So is this some way to actually 
create some leverage 

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artificially by saying, you know
what, we'll have this new 

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tournament? 
But OK, if you expand the field 

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maybe we'll we'll kill this off 
or change the format. 

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I I don't know if that's the 
new, but that did cross my mind 

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as well. 
Well, the other one other thing 

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I'll note in this and this will 
will end on this note, in the 

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original reporting, there's only
three conferences involved in 

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this. 
It's not all the power 

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conferences, it's the Big 10. 
It's the Big 12 and it's the Big

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East. 
And what do all those have in 

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common? 
They have a direct tie in with 

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FOX. 
This is a FOX sponsored 

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tournament. 
You know who's not involved in 

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this is the ACC. 
And and that that's a huge thing

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to keep in mind because we've 
already seen these fault lines 

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drawn when it comes to college 
football and who's tied in with 

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what. 
And a lot of these items that 

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we're seeing in college football
are predicated on Fox and to a 

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lesser extent CBS and NBC 
chipping away at the ESPN 

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hegemony that has existed for 
years around college football. 

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And they're succeeding because 
ESPN, to some degree has allowed

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00:14:53,010 --> 00:14:57,770
themselves to get outflanked by 
connecting themselves so closely

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00:14:57,770 --> 00:15:03,290
with the SEC and the ACC. 
And so for Fox, not just to, you

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00:15:03,290 --> 00:15:06,130
know, design this, but basically
say, hey, if you're a close 

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00:15:06,130 --> 00:15:10,010
partner of ours, if you're Big 
12, Big 10, a Big East, you're 

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00:15:10,010 --> 00:15:13,330
going to be not only invited, 
but you're going to get to share

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in this extra revenue that the 
SEC&ACC schools aren't. 

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Now you're getting an even 
greater bifurcation existing in 

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college sports where it's not 
just about power versus non 

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00:15:24,220 --> 00:15:28,540
power, but it's about who did 
what horse did you bet on 10 

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00:15:28,540 --> 00:15:32,220
years ago, 15 years ago in terms
of your media partners and your 

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00:15:32,220 --> 00:15:37,260
overall revenue structure. 
That's why I think this proposal

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00:15:37,260 --> 00:15:39,620
might be the best maybe for 
those second, third conferences,

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the Big 12 in the Big East, 
because the Big 10, as we know, 

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will have no shortage of 
revenue. 

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00:15:43,580 --> 00:15:45,260
They'll always want more, but 
they'll have no shortage 

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relatively SEC and the rest of 
the conferences. 

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But when the Big 12 is 
positioning itself for. 3rd 

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place, if you will, in the Big 
East. 

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00:15:52,320 --> 00:15:54,400
Where does that factor in? 
In the basketball landscape? 

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00:15:54,880 --> 00:15:57,840
Where does an extra, you know, I
don't know, 5 or 10 million go 

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00:15:57,840 --> 00:15:59,440
for those conferences in the 
schools. 

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00:15:59,720 --> 00:16:02,880
That might mean more for the Big
12 and Big East than this new 

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00:16:02,880 --> 00:16:05,320
bloated Big 10. 
Especially going back to Bret, 

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00:16:05,320 --> 00:16:07,560
your remark, the love of 
basketball and looking for new 

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00:16:07,560 --> 00:16:10,200
opportunities there. 
If that's you know Big 12 versus

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00:16:10,200 --> 00:16:14,440
ACC and the people know has this
tie in and the ACC does not and 

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00:16:14,440 --> 00:16:17,000
they still have the infighting 
with Clemson and Florida State 

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00:16:17,440 --> 00:16:20,380
and North Carolina. 
That might go a long way around 

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00:16:20,380 --> 00:16:23,140
the edges, especially as far as 
the messaging and how aggressive

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00:16:23,140 --> 00:16:25,580
the Big 12 has been. 
I do think that's certainly an 

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00:16:25,580 --> 00:16:26,660
angle to watch. 
Yeah. 

318
00:16:26,660 --> 00:16:30,100
And I'll I'll end on this. 
Maybe this is the actual 

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00:16:30,100 --> 00:16:34,820
strategic alliance that the Big 
10, Big 12, Big East, not the 

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00:16:34,900 --> 00:16:39,220
Big 10, ACC, PAC 12, one that 
got floated 2 years ago and then

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00:16:39,220 --> 00:16:43,340
immediately got destroyed. 
So, Andy, some fascinating stuff

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00:16:43,340 --> 00:16:46,780
is always here. 
And any final thoughts from you,

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00:16:46,780 --> 00:16:51,120
I guess, before we wrap up? 
I would say unlike the actual 

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00:16:51,120 --> 00:16:53,760
alliance from 2 summers ago, 
there would be an actual 

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00:16:53,760 --> 00:16:57,120
contract, presumably not just a 
bunch of grown men making eye 

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00:16:57,120 --> 00:16:59,680
contact and shaking hands. 
Presumably you'd think there 

327
00:16:59,680 --> 00:17:02,680
would be an actual, you know, 
pen to paper agreement to keep 

328
00:17:02,680 --> 00:17:06,280
these people in line, unlike Jim
Phillips, George Cliff Cough and

329
00:17:06,280 --> 00:17:08,740
Kevin Warren. 
Yep, that's. 

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00:17:08,859 --> 00:17:11,339
I think you're probably right 
because I'm guessing this is 

331
00:17:11,339 --> 00:17:14,619
being drawn up at the network 
level, not necessarily at the 

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00:17:14,619 --> 00:17:16,660
conference level. 
So you can be sure that they'll 

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00:17:16,660 --> 00:17:19,420
be some actual ink on paper with
this. 

334
00:17:19,420 --> 00:17:23,060
Anyway, as always, great to have
our friend Andy Whittree joining

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00:17:23,060 --> 00:17:24,619
us. 
We'll hopefully have him on more

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00:17:24,940 --> 00:17:26,060
throughout the course of the 
fall. 

337
00:17:26,060 --> 00:17:30,260
Because Andy, I got a sense that
college sports business not 

338
00:17:30,260 --> 00:17:32,820
going anywhere for a while, 
probably going to have some 

339
00:17:32,820 --> 00:17:34,740
stories coming out of this on a 
regular basis. 

340
00:17:34,740 --> 00:17:37,300
So. 
So thank you for joining us and 

341
00:17:37,300 --> 00:17:38,940
thanks all you folks for 
listening in. 

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00:17:39,100 --> 00:17:42,140
Thanks to our partners at the 
Back Home Network. 

343
00:17:42,140 --> 00:17:45,500
Thanks to our presenting 
sponsor, Home Field Apparel. 

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00:17:45,700 --> 00:17:47,140
We'll be back later on this 
week. 

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00:17:47,140 --> 00:17:50,620
We got a big I U Louisville 
football preview, keep an eye 

346
00:17:50,620 --> 00:17:52,060
out for that. 
Until then. 

347
00:17:52,060 --> 00:17:53,740
I'm Galen Clavio for Crimson 
Cast. 

348
00:17:53,740 --> 00:17:55,300
We'll catch you folks on the 
flip side. 

349
00:17:55,300 --> 00:17:56,820
Bring back the Bison. 
So long, everybody.

