1 00:00:01,500 --> 00:00:04,600 You're listening to the back home network, presented by home 2 00:00:04,600 --> 00:00:13,800 field apparel. Welcome back to Crimson cast 3 00:00:13,800 --> 00:00:17,500 Galen klaviyo, Scott, Caulfield or Scott Caulfield on that side 4 00:00:17,500 --> 00:00:19,300 of me. I forget where reverse here, but 5 00:00:19,300 --> 00:00:23,000 hey, good to see you all. We're ready to bust out the live 6 00:00:23,000 --> 00:00:28,300 equipment, as some seismic stuff happening with the Big Ten 7 00:00:28,300 --> 00:00:31,400 Conference. And you know what Scott? 8 00:00:31,700 --> 00:00:34,500 This is, this is one of those days that I think we thought 9 00:00:34,500 --> 00:00:36,700 might be coming. We weren't sure. 10 00:00:36,700 --> 00:00:39,000 We were getting concerned. A lot of stuff that happened. 11 00:00:39,000 --> 00:00:41,400 That was if you're a big 10 fan was. 12 00:00:42,100 --> 00:00:46,200 Able to be concerned about. And yet here we are as we head 13 00:00:46,200 --> 00:00:49,100 into the new academic business year, which I think actually 14 00:00:49,100 --> 00:00:52,700 plays a part in all of this and big tennis taken over Los 15 00:00:52,700 --> 00:00:55,000 Angeles. Like it's a fascinating thing 16 00:00:55,000 --> 00:00:57,200 that's happened. We're going to talk about all of 17 00:00:57,200 --> 00:00:57,900 it. We're going to take your 18 00:00:57,900 --> 00:01:01,200 questions and comments you can post questions and comments, 19 00:01:01,200 --> 00:01:03,200 couple different ways. If you want them to show up 20 00:01:03,600 --> 00:01:07,000 graphically on the show, go to the YouTube channel, which is 21 00:01:07,000 --> 00:01:11,400 just my YouTube channel, you can just search Gail and klaviyo on 22 00:01:11,400 --> 00:01:12,700 YouTube. You can find it there. 23 00:01:12,700 --> 00:01:15,100 If you're listening to this afterwards, it's cool. 24 00:01:15,600 --> 00:01:17,300 We love you. And we're happy that you're 25 00:01:17,300 --> 00:01:19,600 joining us at any point. But for those of you joining us 26 00:01:19,600 --> 00:01:22,700 live, I'm Galen. This is Scott, this is Crimson 27 00:01:22,700 --> 00:01:25,300 cast and we are part of the back home network brought to you by 28 00:01:25,300 --> 00:01:27,100 home-field apparel. Be sure to check out home field 29 00:01:27,100 --> 00:01:29,700 apparel, who sells shirts for every team that we're going to 30 00:01:29,700 --> 00:01:33,700 talk about on this podcast, including USC, and UCLA, you can 31 00:01:33,700 --> 00:01:37,900 use the code home H ome for 15 percent off, your first 32 00:01:37,900 --> 00:01:40,200 purchase. So Scott, first of all, we 33 00:01:40,200 --> 00:01:41,900 weren't expecting the podcast today. 34 00:01:42,400 --> 00:01:45,800 And in fact, it kind of felt like we were in our doldrums 35 00:01:45,800 --> 00:01:49,000 period, like, for summer, like there's a little bit too going 36 00:01:49,000 --> 00:01:52,100 on with IU, basketball IQ football signed a kicker today, 37 00:01:52,100 --> 00:01:57,000 which is always big news, but about 1:00 this afternoon with 38 00:01:57,000 --> 00:02:00,000 this weird tweet pops up. And it's like, well, USC and 39 00:02:00,000 --> 00:02:04,000 UCLA are considering maybe joining the Big Ten and I'm 40 00:02:04,000 --> 00:02:07,800 looking at this and I'm like, I've exchanging some some DMS 41 00:02:07,800 --> 00:02:11,600 with likes to Jackson who lives out in LA and Hank glasner. 42 00:02:11,600 --> 00:02:14,800 And we're Is this for real is this like a trial balloon or 43 00:02:14,800 --> 00:02:18,000 they trying to fake people out to get better meteorites for the 44 00:02:18,000 --> 00:02:21,400 Pac-12? And then within six hours, not 45 00:02:21,400 --> 00:02:24,300 only is it been confirmed but the Big Ten Commissioners and 46 00:02:24,300 --> 00:02:26,200 presidents have already voted them in. 47 00:02:26,700 --> 00:02:31,100 You know, this is, it's like the biggest sneak attack that we've 48 00:02:31,100 --> 00:02:33,800 seen in college sports in a while bigger than Texas and 49 00:02:33,800 --> 00:02:36,500 Oklahoma because that one played out over a little bit longer 50 00:02:36,500 --> 00:02:39,300 period. This one out of the blue, no 51 00:02:39,300 --> 00:02:43,800 leaks, nothing and now suddenly We have USC and UCLA in the Big 52 00:02:43,800 --> 00:02:47,000 Ten, not something anybody would have thought about potentially 53 00:02:47,000 --> 00:02:51,700 happening over the course of the college sports like time, 54 00:02:51,700 --> 00:02:53,400 period. So I guess let's get your 55 00:02:53,400 --> 00:02:54,900 reactions. We haven't talked about this at 56 00:02:54,900 --> 00:02:56,600 all. We exchanged one text message. 57 00:02:56,600 --> 00:02:59,800 Your initial reaction was what? Well first off. 58 00:02:59,800 --> 00:03:02,200 So I will its Crimson cast at dark. 59 00:03:02,200 --> 00:03:05,300 So I'm doing Upland wheat. Hay, my NYX glass or I guess we 60 00:03:05,300 --> 00:03:07,800 should say this is Crimson Catholic afternoon because it's 61 00:03:07,800 --> 00:03:10,400 happy hour and La cuz only 6:30, that's right. 62 00:03:11,000 --> 00:03:13,200 So I was I was out All thing with some friends. 63 00:03:13,200 --> 00:03:14,500 Yeah, we saw the texts coming in. 64 00:03:14,500 --> 00:03:16,600 I have a text chain with some friends were always kind of 65 00:03:16,600 --> 00:03:19,000 busting chops and it's like, they're talking about it. 66 00:03:19,000 --> 00:03:21,900 It's like I don't know if they're not reliable sources but 67 00:03:21,900 --> 00:03:24,900 I'm like, is this for real? And then like between holes, I'm 68 00:03:24,900 --> 00:03:27,400 kind of checking it then I'm just, like, I got to talk to 69 00:03:27,400 --> 00:03:28,800 you. It's like, I gotta talk to Kayla 70 00:03:28,800 --> 00:03:31,600 because like, if this is real, I kind of texted you like, hey 71 00:03:31,600 --> 00:03:33,100 man, this is real, we should podcast. 72 00:03:33,100 --> 00:03:37,400 You're like yes, it's real. We're podcasting, you know, my, 73 00:03:37,600 --> 00:03:41,000 my feeling is this and I've been pretty up about this. 74 00:03:41,000 --> 00:03:43,800 I'm stealing your Your point like you had a podcast about 75 00:03:43,800 --> 00:03:45,900 realignment. I think a year ago about this 76 00:03:45,900 --> 00:03:49,900 time and you were talking about kind of the idea of you know the 77 00:03:49,900 --> 00:03:52,700 Big Ten needs to be more aggressive than passive in this. 78 00:03:52,700 --> 00:03:54,800 You kind of went through all the iterations of things that could 79 00:03:54,800 --> 00:03:56,600 happen. I latched onto that. 80 00:03:56,600 --> 00:03:59,400 And anybody that I've talked to you since then, I've been very 81 00:03:59,400 --> 00:04:03,400 proactive in this that like, look, we're at war with the SEC 82 00:04:03,400 --> 00:04:06,300 and it felt like my fear was the big Tim was going to be passive 83 00:04:06,300 --> 00:04:09,400 and that's what I didn't like about the kind of super secret 84 00:04:09,400 --> 00:04:11,800 like Hey we're going to play more games, the Pac-12 and more 85 00:04:12,100 --> 00:04:15,400 The ACC you're just kind of hey, we're going to have a kind of a 86 00:04:15,700 --> 00:04:17,399 gentlemen's agreements, like we're not playing the 87 00:04:17,399 --> 00:04:20,200 gentleman's game here. Like the SEC is trying to take 88 00:04:20,200 --> 00:04:22,700 over the landscape. So from might, so I've been 89 00:04:22,700 --> 00:04:24,400 saying that for, I've been saying for a while, they should 90 00:04:24,400 --> 00:04:27,200 grab the Pac-12 and just rip the heart out. 91 00:04:27,700 --> 00:04:29,800 They did it. Although, it sounds like USC and 92 00:04:29,800 --> 00:04:33,300 UCLA came to the Big Ten, but who knows how it happened. 93 00:04:33,300 --> 00:04:37,000 But yeah, it's funny. I will also say this, we after 94 00:04:37,000 --> 00:04:39,900 golf we went to drinks with some friends and one of them was 95 00:04:39,900 --> 00:04:41,800 asking like why do you think I'm Sam in a pod? 96 00:04:42,000 --> 00:04:43,000 Cast something. Why do you think this is 97 00:04:43,000 --> 00:04:45,000 happening? And I'm gonna, I don't know who 98 00:04:45,000 --> 00:04:48,600 gets the attribute computation for this quote, torti Tony 99 00:04:48,600 --> 00:04:52,500 Kornheiser uses it all the time on PTI, but the answer to all of 100 00:04:52,500 --> 00:04:55,800 your questions is money. Like in the end, that's what it 101 00:04:55,808 --> 00:04:58,600 comes down to, but no at a high level. 102 00:04:58,900 --> 00:05:01,400 I think this is great. I have a list of questions here 103 00:05:01,400 --> 00:05:03,600 for you. I want to know who we're going 104 00:05:03,600 --> 00:05:05,100 after next. Like, I got a wish list. 105 00:05:05,100 --> 00:05:08,000 This is like, it's like I love the NBA's like free agency for 106 00:05:08,000 --> 00:05:09,100 the NBA. Now, it's like all right. 107 00:05:09,100 --> 00:05:11,300 Like, who can the Pacers? Get a re Gonna Get, You Know, 108 00:05:11,300 --> 00:05:13,200 DeAndre it. You're the big Ten's, a guy who 109 00:05:13,200 --> 00:05:15,100 we gonna go for we go over Arizona, we go forward to 110 00:05:15,100 --> 00:05:16,800 Stanley who's on the chopping block? 111 00:05:16,800 --> 00:05:19,500 Who can we get? So no, I think this is great and 112 00:05:19,500 --> 00:05:22,400 we can dig into it, why I believe that but I think this is 113 00:05:22,700 --> 00:05:27,400 you have to were kind of in a grower die situation and I will, 114 00:05:27,400 --> 00:05:29,100 I will stop at that. Have a lot of other thoughts to 115 00:05:29,108 --> 00:05:32,700 talk about, but at a very high level, I'm thrilled. 116 00:05:32,700 --> 00:05:34,400 I think it's really good for the Big Ten. 117 00:05:35,800 --> 00:05:39,100 My only thought to is, I feel bad for Cal who's like, UCLA. 118 00:05:39,100 --> 00:05:41,900 Like I thought we were I thought we had something here like we're 119 00:05:42,000 --> 00:05:43,500 State schools. Like, come on man. 120 00:05:43,500 --> 00:05:45,600 Are we friends anymore? We're actually, we're actually 121 00:05:45,600 --> 00:05:48,600 part of the same University like we're just different branch 122 00:05:48,600 --> 00:05:49,400 campuses. Yeah, I know. 123 00:05:49,400 --> 00:05:51,900 There's, there's a lot of USC like that horror. 124 00:05:51,900 --> 00:05:53,600 That girl you're leaving with her dad. 125 00:05:53,600 --> 00:05:55,500 No, it's no, it's something else. 126 00:05:55,500 --> 00:05:59,500 I mean, the so let's I think let's let's back up a little bit 127 00:05:59,500 --> 00:06:03,600 and talk about how we got here. And I think this is informative 128 00:06:03,600 --> 00:06:08,500 and if you listened for those of you who have, if you, if you 129 00:06:08,500 --> 00:06:12,300 manage to get the first podcast, I did today in before, Listening 130 00:06:12,300 --> 00:06:13,900 to this one. We need to talk. 131 00:06:13,900 --> 00:06:16,100 I need to send you a t-shirt or something like that. 132 00:06:16,200 --> 00:06:17,600 You're about to me because I haven't done it yet. 133 00:06:18,200 --> 00:06:22,200 The point that I think is important to make is that you 134 00:06:22,200 --> 00:06:26,100 see a lot of people complaining right now about the move. 135 00:06:26,100 --> 00:06:28,200 You see a lot of people complaining about what they 136 00:06:28,200 --> 00:06:31,800 would perceive as does not be in college sports, you know, and 137 00:06:31,800 --> 00:06:34,800 there's a lot of focus on. Well, this doesn't make sense 138 00:06:34,800 --> 00:06:37,800 from a geographical perspective. It doesn't make sense from a 139 00:06:37,808 --> 00:06:41,400 rivalry perspective. It's not good for athletes. 140 00:06:42,000 --> 00:06:44,900 In these various schools because now they have all this travel, 141 00:06:45,200 --> 00:06:47,700 it doesn't make a lot of sense. I've seen a lot of people 142 00:06:47,700 --> 00:06:50,900 complaining about, we'll gosh. Now we got to have like, USC 143 00:06:50,900 --> 00:06:52,900 versus Rutgers is a conference game. 144 00:06:53,300 --> 00:06:57,400 I mean, first of all, I get where you're coming from and I 145 00:06:57,400 --> 00:07:03,100 don't want to undermine that from a perceptional standpoint, 146 00:07:03,100 --> 00:07:06,900 but I think it's important to keep in mind that the era of 147 00:07:06,900 --> 00:07:10,800 college sports, that you are thinking about is more 148 00:07:10,800 --> 00:07:15,000 nostalgic. Now then reality and this is 149 00:07:15,000 --> 00:07:17,000 nothing that the Big Ten started. 150 00:07:17,000 --> 00:07:19,300 I mean, you know, some people would argue that this goes back 151 00:07:19,300 --> 00:07:22,700 to like 1991 with Penn State joining the Big Ten, but even 152 00:07:22,700 --> 00:07:27,900 that was a reaction to moves that happened in the previous 153 00:07:27,900 --> 00:07:31,900 decade that were changing the financial and structural 154 00:07:31,900 --> 00:07:36,200 realities of college sports. And so what we're seeing at this 155 00:07:36,200 --> 00:07:41,800 point is essentially 30 or 40 years worth of change. 156 00:07:41,900 --> 00:07:45,000 Jizz culminating in the spot that we're in right now where 157 00:07:45,000 --> 00:07:48,200 this really got started. The current ERA was actually 158 00:07:48,200 --> 00:07:52,800 about 2003 and that was when the ACC cut the heart out of the Big 159 00:07:52,800 --> 00:07:58,900 East and rated Miami and Virginia Tech and, you know, 160 00:07:58,900 --> 00:08:01,100 really changed the Dynamics of college sports. 161 00:08:01,100 --> 00:08:05,400 At that point because what they did was essentially, they made 162 00:08:05,400 --> 00:08:09,100 it about football and they made it a situation where you had to 163 00:08:09,100 --> 00:08:14,300 grow into either better. Hands better, media markets, 164 00:08:14,500 --> 00:08:17,700 better reach from a media perspective or you were going to 165 00:08:17,700 --> 00:08:22,200 be relegated to obscurity. And so, since 2003 for literally 166 00:08:22,200 --> 00:08:25,400 20 years now, we've seen moves and countermoves. 167 00:08:25,500 --> 00:08:29,400 And we've seen the aggressive conferences, survive and put 168 00:08:29,400 --> 00:08:32,900 themselves in better positions. What you're also seeing in this 169 00:08:32,900 --> 00:08:37,400 situation, is a, you know, Brands like USC, especially USC 170 00:08:37,400 --> 00:08:42,700 more so than UCLA being in a position, where your Shackled to 171 00:08:42,700 --> 00:08:46,100 a conference that is dragging your National profile down. 172 00:08:46,400 --> 00:08:48,600 And this is exactly what happened with Texas in the Big 173 00:08:48,600 --> 00:08:50,400 12. I mean, Texas has itself to 174 00:08:50,400 --> 00:08:53,600 blame for that to a large degree, Texas demanded, a huge 175 00:08:53,600 --> 00:08:56,100 share of meteorites. They demanded all of these 176 00:08:56,100 --> 00:09:00,100 different things and then what occurred was they essentially 177 00:09:00,400 --> 00:09:03,300 weakened everybody else in the conference so much that it made 178 00:09:03,300 --> 00:09:05,800 the Big Twelve, not a possibility anymore. 179 00:09:06,000 --> 00:09:11,600 It's ironic because the Big 12 nearly lost Texas to the pac-10. 180 00:09:12,000 --> 00:09:15,900 In the pac-10 was trying to expand back in 2010-2011. 181 00:09:15,900 --> 00:09:18,400 So you almost saw all of this, be a completely different thing 182 00:09:18,400 --> 00:09:21,600 is a real sliding doors situation that exists with all 183 00:09:21,600 --> 00:09:23,800 of this. But what ends up happening is 184 00:09:23,800 --> 00:09:28,800 that USC, who, you know, not 15 years ago was the preeminent 185 00:09:28,800 --> 00:09:31,800 team in college football has watched their profile. 186 00:09:31,800 --> 00:09:34,200 Their reputation. Get dragged down further and 187 00:09:34,200 --> 00:09:38,200 further every year because of how inept the Pac-12 and its 188 00:09:38,200 --> 00:09:43,000 leadership frankly have been in not just their Additive aspects, 189 00:09:43,000 --> 00:09:45,800 but their media rights negotiations and how they've 190 00:09:45,800 --> 00:09:48,200 reacted to the changing landscape of college sports. 191 00:09:48,500 --> 00:09:52,000 And so, I understand the concerns about this not feeling 192 00:09:52,000 --> 00:09:55,100 like, you know, the college sports, that a lot of people 193 00:09:55,100 --> 00:09:57,500 grew up with, but it's the direction that things are going. 194 00:09:57,500 --> 00:10:01,000 And if you're a big ten fan, if you're an Indiana fan, I think 195 00:10:01,000 --> 00:10:03,400 this is something you have to really be supportive of in the 196 00:10:03,400 --> 00:10:05,200 long term. You can be a little sore about 197 00:10:05,200 --> 00:10:09,100 it and say this doesn't match my vision of what things should be. 198 00:10:09,400 --> 00:10:13,100 But the way things are this is about the Best possible scenario 199 00:10:13,100 --> 00:10:16,200 that the Big Ten could have asked for given the landscape 200 00:10:16,200 --> 00:10:19,200 and where it is right now. So I think about it and I say to 201 00:10:19,200 --> 00:10:23,000 myself, it's actually a win-win. It's a win for the Big Ten 202 00:10:23,200 --> 00:10:25,600 because it puts them in the second, largest media Market in 203 00:10:25,600 --> 00:10:28,600 the country. And they now own that market 204 00:10:28,600 --> 00:10:31,300 like there's no other relevant teams in the Los Angeles market, 205 00:10:31,300 --> 00:10:32,500 place. And those teams are going to be 206 00:10:32,500 --> 00:10:35,400 playing Big Ten teams every week and it's a win for the LA 207 00:10:35,400 --> 00:10:39,200 schools. Because, you know, you travel be 208 00:10:39,200 --> 00:10:41,000 damned frankly. Like there's direct, there's a 209 00:10:41,008 --> 00:10:44,200 direct flight. Right as Matt, laska put it in 210 00:10:44,200 --> 00:10:46,500 our text or there's a direct flight from East Brunswick to 211 00:10:46,500 --> 00:10:49,200 Los Angeles like the, you know, the they can, you can get very 212 00:10:49,200 --> 00:10:54,900 easily from Newark to to La, like, the travel is not that big 213 00:10:54,900 --> 00:10:56,400 of a deal. You're still, you're right now, 214 00:10:56,400 --> 00:10:59,700 if you're L, if you're in l.a. school, you're flying to Oregon. 215 00:10:59,700 --> 00:11:02,000 You're flying to Washington, you're not busing the Boulder, 216 00:11:02,000 --> 00:11:04,200 Colorado. Like this was already happening. 217 00:11:04,200 --> 00:11:06,200 Is there a big difference between a two-hour flight and a 218 00:11:06,208 --> 00:11:09,800 four hour or five hour flight? I don't particularly think so in 219 00:11:09,800 --> 00:11:14,200 the big scheme of things. So it's a win-win Both sides and 220 00:11:14,200 --> 00:11:18,400 I think ultimately what we have to think about moving forward is 221 00:11:19,500 --> 00:11:22,100 where does this leave us as the next move? 222 00:11:22,100 --> 00:11:24,600 Because there's almost certainly going to be a next move. 223 00:11:24,600 --> 00:11:27,600 Probably several next moves. How all this unfolds is going to 224 00:11:27,608 --> 00:11:29,800 be really fascinating to watch. So go. 225 00:11:29,900 --> 00:11:31,400 What other questions do you have? 226 00:11:31,400 --> 00:11:33,200 I guess I want to get to the audience questions too. 227 00:11:33,200 --> 00:11:37,400 But you you come first Scott before I get to the questions, I 228 00:11:37,400 --> 00:11:40,000 will say this to people. You mentioned, you know, people 229 00:11:40,000 --> 00:11:43,600 who may not like this residence. Feel like, you know, the way 230 00:11:43,600 --> 00:11:46,300 they think of College athletics, I would say this that a, it's 231 00:11:46,300 --> 00:11:48,400 like it's happening. So you kind of have to just 232 00:11:48,400 --> 00:11:51,500 understand, it's a new reality. But I've been saying this for a 233 00:11:51,500 --> 00:11:54,600 while, but today is a perfect day to use this kind of 234 00:11:54,600 --> 00:11:57,700 counterfactual. Imagine if the news today was 235 00:11:57,700 --> 00:12:01,900 different, imagine if the news was, hey, Ohio, State, Michigan, 236 00:12:01,900 --> 00:12:04,200 and Penn State are all going to the Pac-12. 237 00:12:04,200 --> 00:12:08,000 Like now that could have just imagined that is a reality. 238 00:12:08,300 --> 00:12:11,000 Now is an Indiana fan, which everybody on the I'm assuming 239 00:12:11,000 --> 00:12:15,200 90% is On the podcast are it's like we're kind of up up the 240 00:12:15,200 --> 00:12:16,500 creek without a paddle so to speak. 241 00:12:16,500 --> 00:12:19,100 Like that's not a good spot like your look, your lie. 242 00:12:19,200 --> 00:12:22,100 Kansas has a much better basketball program than we do 243 00:12:22,200 --> 00:12:25,400 and they're kind of stuck in The Ether and kind of like where we 244 00:12:25,400 --> 00:12:29,600 going to go and Kansas at Kansas is staring down the barrel of 245 00:12:29,600 --> 00:12:31,700 being Yukon. I mean apologize to our you 246 00:12:31,700 --> 00:12:34,000 conference but it's like Kansas at this point might as well just 247 00:12:34,000 --> 00:12:36,900 joined the Big East and make football go independent like 248 00:12:37,000 --> 00:12:38,900 it's yes. Oh no. 249 00:12:38,900 --> 00:12:40,600 Sorry. And like I mean just we're not a 250 00:12:40,600 --> 00:12:42,900 football power. That's Different podcast we can 251 00:12:42,900 --> 00:12:45,100 get to but you know, we're not the SEC. 252 00:12:45,100 --> 00:12:46,200 It's like, we can't just pick up. 253 00:12:46,200 --> 00:12:48,500 We're going to the SEC like we're hat. 254 00:12:48,500 --> 00:12:49,900 We're lucky to be in the Big Ten. 255 00:12:49,900 --> 00:12:53,200 We need to be in the conference is growing and that was my 256 00:12:53,200 --> 00:12:56,500 biggest fear. Was that by standing still, you 257 00:12:56,500 --> 00:13:00,300 were letting the possibility of either the SEC or the big 258 00:13:00,300 --> 00:13:02,600 Easter, like some other conference is going to say, all 259 00:13:02,608 --> 00:13:04,500 right, we're going to rip the heart of the Big Ten or they're 260 00:13:04,500 --> 00:13:06,900 going to do it now. And now we're in a spot where 261 00:13:06,900 --> 00:13:10,200 it's like, okay, it's pretty obvious, it's the SEC. 262 00:13:10,300 --> 00:13:14,200 It's the Big Ten, like The two big dogs and good news. 263 00:13:14,200 --> 00:13:16,700 We have a seat at the table like we are. 264 00:13:16,700 --> 00:13:18,400 There we are eight where one of the fat. 265 00:13:18,400 --> 00:13:21,300 So that's the counterfactual to say to everybody is, how would 266 00:13:21,300 --> 00:13:24,400 you feel if three or four of the biggest teams, the Big Ten went 267 00:13:24,400 --> 00:13:27,600 to the Pac-12 right now, today suddenly we'd be having a much 268 00:13:27,600 --> 00:13:31,200 more despondent podcast where it's like, okay, but I mean we 269 00:13:31,200 --> 00:13:33,800 could have Houston and we can play with you Louisville, like 270 00:13:33,800 --> 00:13:35,500 you could get this kind of weird Conference USA. 271 00:13:35,500 --> 00:13:37,500 So that's the other way to look at it. 272 00:13:37,500 --> 00:13:40,100 Where Indiana sits, we need to be in the conference. 273 00:13:40,100 --> 00:13:41,800 That's aggressive. Not the one that's being. 274 00:13:41,800 --> 00:13:44,600 Being coached, it's it's like the old thing, you know, it's 275 00:13:44,600 --> 00:13:48,300 like if a bear is chasing your group of friends, you don't have 276 00:13:48,300 --> 00:13:51,200 to be the fastest, you just have to be faster than the slowest. 277 00:13:51,200 --> 00:13:54,400 And in this case, I mean, the SEC might have some competitive 278 00:13:54,400 --> 00:13:57,600 advantages still in football. I think they probably do. 279 00:13:57,600 --> 00:14:01,200 I mean, they've got the most Talent, Rich States and football 280 00:14:01,200 --> 00:14:05,300 are in the SEC but you're doing a lot better than the ACC and 281 00:14:05,300 --> 00:14:08,000 the Big 12. Right now, if you're the Big Ten 282 00:14:08,000 --> 00:14:10,200 and I do think that that's important as we move forward, 283 00:14:11,200 --> 00:14:12,300 you know something. Questions. 284 00:14:12,300 --> 00:14:14,500 Please go ahead. I was gonna say one thought 285 00:14:14,500 --> 00:14:17,800 though is like in the Big Ten is had the very cool kind of Game 286 00:14:17,800 --> 00:14:21,000 of Thrones type, intro of all the schools is going to be 287 00:14:21,008 --> 00:14:23,300 funny. Now when they do like USC UCLA 288 00:14:23,300 --> 00:14:26,300 and then just but 25 seconds across the country that will get 289 00:14:26,300 --> 00:14:28,500 to Nebraska but they already do you have aiready do it? 290 00:14:28,500 --> 00:14:30,900 Because they already started with the Rose Bowl graphic? 291 00:14:30,900 --> 00:14:33,300 You know? It starts it starts in La so 292 00:14:33,300 --> 00:14:34,700 it's great. All they have to do is drop the 293 00:14:34,700 --> 00:14:37,000 logos of those schools and then have to change a thing about 294 00:14:37,000 --> 00:14:38,400 that commercial. It's tremendous. 295 00:14:39,200 --> 00:14:41,700 I have three questions is I want to get to my three. 296 00:14:41,800 --> 00:14:45,700 Okay, so first one, what do you see as the next moves? 297 00:14:45,900 --> 00:14:49,400 And who else is on your wish list as a big ten fan? 298 00:14:49,400 --> 00:14:54,200 If the big Ten's going to go after somebody, So I think to 299 00:14:54,200 --> 00:15:00,200 some degree that's going to depend on a couple of factors 300 00:15:00,200 --> 00:15:03,600 and this is something I may actually say let's timeout. 301 00:15:03,600 --> 00:15:06,600 And let's wait until the end of the podcast talk about because I 302 00:15:06,600 --> 00:15:10,600 think right now the the chessboard moves are going to 303 00:15:10,600 --> 00:15:15,400 depend on a couple of factors that largely have to do with 304 00:15:15,400 --> 00:15:17,200 what makes the most sense financially. 305 00:15:17,300 --> 00:15:20,900 And the thing is, the financial picture is very open and I think 306 00:15:20,900 --> 00:15:23,800 it's unfortunate Formative for the audience to first, start off 307 00:15:24,000 --> 00:15:26,500 and talk about what the financial picture really looks 308 00:15:26,500 --> 00:15:29,300 like, and why this movie than happened in the first place from 309 00:15:29,300 --> 00:15:32,100 that perspective. So for those of you don't keep 310 00:15:32,100 --> 00:15:37,500 up with these things, money has gotten to a level in the last 15 311 00:15:37,500 --> 00:15:42,600 to 20 years of college sports where it is far beyond what most 312 00:15:42,600 --> 00:15:44,600 people think it is. Yes, I mean, it is it's like, 313 00:15:44,600 --> 00:15:47,700 it's on a different level. It's on a professional sports 314 00:15:47,700 --> 00:15:52,100 level, and I'm not just flippantly saying that, What 315 00:15:52,100 --> 00:15:55,700 we're seeing we were already before this news. 316 00:15:56,300 --> 00:16:00,200 There was talk in the industry about the Big Ten, being able to 317 00:16:00,200 --> 00:16:04,000 sign the first billion dollar-plus, television deal 318 00:16:04,400 --> 00:16:07,000 going into this next cycle, which is supposed to turn over 319 00:16:07,000 --> 00:16:11,300 in 2024, what that means that number higher it does. 320 00:16:11,300 --> 00:16:14,500 Well that and that's the point. And so, you know the point is 321 00:16:14,500 --> 00:16:19,900 this, that right now, Big Ten schools bring in about 40 322 00:16:19,900 --> 00:16:22,800 million dollars a year. Or maybe slightly more than that 323 00:16:22,800 --> 00:16:25,200 in television Revenue alone and you know, and what that's 324 00:16:25,200 --> 00:16:26,900 allowed. All the schools in the 325 00:16:26,900 --> 00:16:30,900 conference to do is have a surplus of money compared to 326 00:16:31,000 --> 00:16:33,600 most of the other schools that they're competing with outside 327 00:16:33,600 --> 00:16:35,900 of the Big Ten. You know, for a while the Big 328 00:16:35,900 --> 00:16:38,500 Ten was tracking a head of the SEC now they're kind of in the 329 00:16:38,500 --> 00:16:43,200 same boat but we're seeing this trajectory with Big Ten money. 330 00:16:43,500 --> 00:16:47,600 We're right now. It's a 40 million dollar to 331 00:16:47,600 --> 00:16:51,100 about 20 million dollar difference with a Big Ten 332 00:16:51,100 --> 00:16:54,200 school, Is an ACC school. So the acc's contract, which 333 00:16:54,200 --> 00:16:56,900 goes through 2036 and we'll talk about that a little bit later. 334 00:16:57,200 --> 00:17:01,100 Only guarantees each. ACC school about 20 million 335 00:17:01,100 --> 00:17:04,400 dollars a year. Big Ten currently at 40 million 336 00:17:04,400 --> 00:17:07,000 dollars a year. If they get this new deal, it's 337 00:17:07,000 --> 00:17:09,300 going to be about a hundred million dollars. 338 00:17:09,300 --> 00:17:12,800 A year per school, just off of Television rights. 339 00:17:12,800 --> 00:17:14,500 That doesn't count ticket Revenue, it doesn't count 340 00:17:14,500 --> 00:17:16,099 merchandise. It doesn't count donations. 341 00:17:16,500 --> 00:17:20,599 The SEC is in the same stratum where they're earning about a 342 00:17:20,599 --> 00:17:22,800 hundred million dollars. A year, or they will with the 343 00:17:22,800 --> 00:17:25,500 projected new television deals. Now that they've jumped off the 344 00:17:25,599 --> 00:17:31,700 the CBS contract, the Pac-12 last year, only distributed 345 00:17:31,700 --> 00:17:36,000 about 20 million dollars per school off of their television 346 00:17:36,000 --> 00:17:39,200 Revenue that is unsustainable if you want to be a major 347 00:17:39,200 --> 00:17:43,200 conference and the problem is the ACC, the Big 12 and the 348 00:17:43,208 --> 00:17:46,900 Pac-12 are essentially all in the same boat and the spread 349 00:17:46,900 --> 00:17:49,100 that you're seeing from a financial perspective. 350 00:17:49,100 --> 00:17:52,500 With the two big conferences, the big And the SEC. 351 00:17:53,000 --> 00:17:55,600 It's going to essentially be almost two, completely different 352 00:17:55,600 --> 00:17:57,600 sports. Are you in that top Echelon 353 00:17:57,800 --> 00:18:01,400 versus, are you in that? Secondary Echelon this news as 354 00:18:01,400 --> 00:18:05,100 you mentioned, suddenly makes the Big Ten television contract, 355 00:18:05,100 --> 00:18:07,800 that much more attractive, because now you've added the Los 356 00:18:07,800 --> 00:18:11,700 Angeles Market, you've added Southern California, and that's 357 00:18:11,700 --> 00:18:14,800 worth a lot in terms of advertising Revenue, in terms of 358 00:18:14,800 --> 00:18:17,100 different eyeballs. In terms of an entirely New 359 00:18:17,600 --> 00:18:21,300 National fan base, and alumni base, which both USC. 360 00:18:21,400 --> 00:18:25,500 And UCLA had UCLA because of graduates USC more because of 361 00:18:25,500 --> 00:18:27,700 reputation and the fact that they've been one of the stalwart 362 00:18:27,700 --> 00:18:29,700 Brands and college football for so long. 363 00:18:30,200 --> 00:18:32,200 Go ahead just like jump in real quick. 364 00:18:32,200 --> 00:18:35,000 Like I think it also allows you as you go into these 365 00:18:35,000 --> 00:18:38,000 negotiations, if you're the Big Ten you ever was so freaked out, 366 00:18:38,000 --> 00:18:41,200 the SEC, has all these big schools, which they do, but the 367 00:18:41,200 --> 00:18:44,100 reason I was saying, we should do something like this and that 368 00:18:44,100 --> 00:18:47,300 I like it, is that for two reasons, one you have the top 369 00:18:47,300 --> 00:18:50,300 three media markets in New York, Chicago and l.a. are now all 370 00:18:50,300 --> 00:18:53,600 under your purview in the 10. But I do think now, the Big Ten 371 00:18:53,600 --> 00:18:55,500 can go to any of these media companies. 372 00:18:55,500 --> 00:18:59,700 ESPN, NBC ABC, what, you know, Amazon Apple TV, whatever be 373 00:18:59,700 --> 00:19:01,700 like, I'm being kind of flippantly but you know, hey, 374 00:19:01,700 --> 00:19:04,300 the scc's cute. That's a regional area. 375 00:19:04,300 --> 00:19:07,600 Like you now have the SEC locked in and it's like we are the 376 00:19:07,600 --> 00:19:12,600 National College brand. We go time zone to time zone. 377 00:19:12,700 --> 00:19:16,500 We can schedule from noon, to 10 p.m. and, you know, your, this 378 00:19:16,500 --> 00:19:18,500 is your world. But I, you know, I do understand 379 00:19:18,500 --> 00:19:21,600 that also like that, the media companies, look at this as Tent, 380 00:19:21,600 --> 00:19:24,300 like they want Brands and content and can you fill time? 381 00:19:24,300 --> 00:19:27,500 And now you can fill all the time zones and depending on 382 00:19:27,500 --> 00:19:30,700 where they go with it, like you now can kind of land, lock the 383 00:19:30,700 --> 00:19:32,600 SEC where it's like, that's cute. 384 00:19:32,700 --> 00:19:35,100 That's really fun for the Eastern Time Zone, but we are 385 00:19:35,100 --> 00:19:37,700 the National College sports brand. 386 00:19:37,700 --> 00:19:41,600 And I do think it allows the Big Ten, much more flexibility in 387 00:19:41,600 --> 00:19:43,500 how they promote and talk about themselves. 388 00:19:43,600 --> 00:19:47,200 Yeah, no, you're right because, I mean, we've already seen there 389 00:19:47,200 --> 00:19:50,100 was a tweet by John or an from Sports Business Journal earlier 390 00:19:50,100 --> 00:19:56,200 tonight where he says, Well, now that USC and UCLA are in the Big 391 00:19:56,200 --> 00:19:59,000 Ten, Apple has come back and said, Hey, Big Ten. 392 00:19:59,000 --> 00:20:01,900 We'd really like to be part of the negotiations for this New 393 00:20:01,900 --> 00:20:04,500 Media contract. I mean, there's you ad 394 00:20:04,500 --> 00:20:08,300 inventory, you add a big market and now, suddenly, you've 395 00:20:08,300 --> 00:20:13,200 created a scenario where you are a national brand, truly from a 396 00:20:13,200 --> 00:20:16,000 college athletics perspective, and this is an advantage that 397 00:20:16,000 --> 00:20:18,600 the Big Ten will have in the inevitable. 398 00:20:18,600 --> 00:20:21,000 Big 10 versus SEC showdown in that. 399 00:20:21,000 --> 00:20:22,900 Yes. The SEC has a lot of national 400 00:20:22,900 --> 00:20:28,200 Brands, Alabama National brand, you know, Georgia rapidly 401 00:20:28,200 --> 00:20:31,600 growing into a national brand. Texas has a national brand but 402 00:20:31,600 --> 00:20:35,700 they're ultimately still schools where most of their alums are 403 00:20:35,700 --> 00:20:38,200 Regional. Most of their focus is regional 404 00:20:38,400 --> 00:20:42,400 and you know, the majority of their schools have Regional fan 405 00:20:42,400 --> 00:20:45,000 bases, they just happen to be very, very good at a sport that 406 00:20:45,000 --> 00:20:49,500 a lot of people care about now. What's interesting to me is the 407 00:20:49,500 --> 00:20:53,800 Big Ten, still has to get over. The, the competitive imbalance 408 00:20:53,800 --> 00:20:57,600 that they still have in football, but this helps to chip 409 00:20:57,600 --> 00:21:01,300 away at the idea that a national advertisers, just going to 410 00:21:01,300 --> 00:21:04,000 automatically gravitate towards the SEC. 411 00:21:04,300 --> 00:21:06,900 Because as you said, if you can deliver the New York Market, the 412 00:21:06,900 --> 00:21:10,900 Chicago Market, the Los Angeles market and a bunch of big alumni 413 00:21:10,900 --> 00:21:12,800 bases that are in a bunch of different markets around the 414 00:21:12,800 --> 00:21:15,000 country that is going to be attractive. 415 00:21:15,400 --> 00:21:18,100 You've got all four time where he three of the four time zones 416 00:21:18,100 --> 00:21:19,200 covered. You've got the three most 417 00:21:19,200 --> 00:21:21,100 populous times guns covered, you know? 418 00:21:21,400 --> 00:21:24,900 So you've got a lot of things going for you and I think 419 00:21:24,900 --> 00:21:28,300 ultimately that's where you know, that's why I want to wait 420 00:21:28,300 --> 00:21:31,800 on talking about next steps a little bit because you've got a 421 00:21:31,808 --> 00:21:33,800 good thing right now and it's like will do you go ahead and 422 00:21:33,800 --> 00:21:37,600 make your next move or do you wait to Checkmate, whatever the 423 00:21:37,600 --> 00:21:39,900 SEC tries to do next? That's going to be the big 424 00:21:39,900 --> 00:21:41,400 question mark. And I've got some thoughts on 425 00:21:41,400 --> 00:21:44,100 that. What was your next question is? 426 00:21:44,100 --> 00:21:47,100 Yes, they're both. I'll say them now but let's save 427 00:21:47,100 --> 00:21:49,000 them for the any other questions are, you know, what does, who 428 00:21:49,000 --> 00:21:51,100 does the SEC? Go after based on this? 429 00:21:51,400 --> 00:21:54,600 Other questions who is this is I got to give it to my friend 430 00:21:54,600 --> 00:21:56,100 Robert. We were talking, he he brought 431 00:21:56,100 --> 00:21:58,300 sup to me. What happens to the Rose Bowl? 432 00:21:58,300 --> 00:22:00,800 Like the Rose Bowl, was already kind of on Shaky Ground a little 433 00:22:00,800 --> 00:22:03,700 bit, but it's like this kind of kills the Rose Bowl and the idea 434 00:22:03,700 --> 00:22:07,300 it would be funny if next year. It's USC in the Rose Bowl. 435 00:22:07,300 --> 00:22:10,000 That's kind of like, oh, it's already a pre Big, Ten all-big, 436 00:22:10,000 --> 00:22:12,500 Ten Rose Bowl. And I also I'll just finish with 437 00:22:12,500 --> 00:22:15,700 my last thought that this, if this does mean it's the end of 438 00:22:15,700 --> 00:22:18,400 the Rose Bowl as we know it. You'll pack twins kind of like, 439 00:22:18,400 --> 00:22:20,400 all right man we're done. Screw with you in the Big Ten, 440 00:22:20,600 --> 00:22:22,800 it does. Does solidify what I've been 441 00:22:22,800 --> 00:22:26,500 saying for years is that, you know, Indiana did have 70, 80 442 00:22:26,500 --> 00:22:29,100 years to do it but it's like, by the time we get back to the Rose 443 00:22:29,100 --> 00:22:31,000 Bowl, the Rose Bowl won't be the Rose Bowl anymore. 444 00:22:31,100 --> 00:22:33,700 Like we're going to get there and it's like oh it's not really 445 00:22:33,700 --> 00:22:35,200 what it used to be. There's a lot of parade. 446 00:22:35,200 --> 00:22:37,900 It's like we had our shot. But anyway, so those are my two 447 00:22:37,900 --> 00:22:40,600 questions but they are kind of focused in that same like what 448 00:22:40,600 --> 00:22:42,300 happens next? Let's maybe some of the listener 449 00:22:42,300 --> 00:22:43,800 questions. He get us over the hump to we 450 00:22:43,800 --> 00:22:45,500 get to that very ending spot. So let's go. 451 00:22:45,600 --> 00:22:48,000 Yeah, I know I mean, it's I do think it's very interesting 452 00:22:48,000 --> 00:22:51,600 because ultimately, what you've got is the Rose Bowl is In the 453 00:22:51,600 --> 00:22:56,300 way of so much, so much in terms of college football, whether 454 00:22:56,300 --> 00:23:00,000 it's the, you know, a college football, playoff a college 455 00:23:00,000 --> 00:23:04,100 football championship game, that's always been used as the, 456 00:23:04,300 --> 00:23:06,800 the thing that's not allowing those things to happen. 457 00:23:06,800 --> 00:23:10,200 I mean, even down to, we can't change the day of the playoff 458 00:23:10,200 --> 00:23:12,700 game because the Rose Bowl has to be played at this particular 459 00:23:12,700 --> 00:23:15,000 time in the afternoon because they want the sunset. 460 00:23:15,400 --> 00:23:18,700 It is kind of funny that it's essentially in the process of 461 00:23:18,700 --> 00:23:21,900 being drunk because the to local schools in Including one that 462 00:23:21,900 --> 00:23:24,400 plays in the Rose Bowl for his home, games are piecing out of 463 00:23:24,408 --> 00:23:28,300 the feet of the tack 12. But no, you know, overall I 464 00:23:28,300 --> 00:23:31,000 obviously happy for I you to be in the Rose Bowl even if it's 465 00:23:31,000 --> 00:23:34,000 just a meaningless like late September regular season Big 10 466 00:23:34,000 --> 00:23:35,800 game. I'm great with that. 467 00:23:35,800 --> 00:23:38,500 I will go to that game. I will pay freemium prices for 468 00:23:38,508 --> 00:23:40,100 tickets. I'm totally down with it. 469 00:23:40,100 --> 00:23:44,800 Anyway, let's get to some of the questions that folks have 470 00:23:44,800 --> 00:23:47,200 because we're going to wind our way through some of those. 471 00:23:47,200 --> 00:23:49,600 Some of them were asked earlier on Twitter and then we're going 472 00:23:49,600 --> 00:23:50,900 to talk about some of the future. 473 00:23:51,400 --> 00:23:53,900 Haitians of things. A lot of people in the comments 474 00:23:53,900 --> 00:23:56,200 right now, I really do appreciate you folks joining us 475 00:23:56,900 --> 00:23:59,200 couple of your Jennifer saying that escalated quickly. 476 00:23:59,200 --> 00:24:01,600 It really did, you know? I and one of the things I 477 00:24:01,600 --> 00:24:06,400 mentioned on Twitter, I think the most shocking thing to me 478 00:24:06,400 --> 00:24:09,300 about all of this was how quiet it was. 479 00:24:09,600 --> 00:24:14,200 I mean, to go from, no one said a word and then, in five hours, 480 00:24:14,400 --> 00:24:17,100 they had been accepted. And there were, you know, fully 481 00:24:17,200 --> 00:24:21,900 graphically outlined tweets with statements from Presidents and 482 00:24:21,900 --> 00:24:24,900 athletic directors. In both conferences, talking 483 00:24:24,900 --> 00:24:28,100 about this today would be the day weren't floats out. 484 00:24:28,100 --> 00:24:31,100 That one's kind of like what and then, like, by tomorrow, or 485 00:24:31,300 --> 00:24:33,900 Saturday, it's like, you can they Rush together? 486 00:24:33,900 --> 00:24:35,800 A press conference? I go, yeah, yeah, this might be 487 00:24:35,800 --> 00:24:36,800 happening. It's like, you're right, like 488 00:24:36,800 --> 00:24:40,300 within three hours like this was not leaked, this is obviously 489 00:24:40,300 --> 00:24:42,600 been discussions, this was going to happen, and you're right, 490 00:24:42,600 --> 00:24:46,300 it's amazing that they didn't seem to be caught off guard. 491 00:24:46,300 --> 00:24:49,300 It seemed like they were ready to go at 5:00 today to get it 492 00:24:49,300 --> 00:24:51,200 done. It's clear and look, I do think 493 00:24:51,400 --> 00:24:54,100 Timing thing is fascinating in my friend, Zack singer, who was 494 00:24:54,100 --> 00:24:57,600 on the podcast with me earlier that you all should listen to 495 00:24:57,600 --> 00:24:59,800 brought up a great point that I hadn't thought of before, which 496 00:24:59,800 --> 00:25:03,200 I mentioned at the beginning, which is today's the last day of 497 00:25:03,200 --> 00:25:06,700 the academic calendar, from a business perspective, academic 498 00:25:06,700 --> 00:25:10,600 calendars from a financial perspective, go July 1st to June 499 00:25:10,600 --> 00:25:13,600 30th and so they essentially waited. 500 00:25:13,600 --> 00:25:16,200 Now this with this was not thought of and consummated in a 501 00:25:16,200 --> 00:25:19,300 day and whether this was something that started cooking 502 00:25:19,700 --> 00:25:23,200 back in November Or December. Whether this was something that 503 00:25:23,200 --> 00:25:26,300 started cooking around the time. Lincoln Riley got hired, whether 504 00:25:26,300 --> 00:25:29,500 this was something that got cooked up during cosita, which 505 00:25:29,500 --> 00:25:32,400 was last week, you know, whatever it was, there was a lot 506 00:25:32,400 --> 00:25:34,500 of advanced planning in terms of the timing. 507 00:25:35,000 --> 00:25:39,000 Because by doing it, now, you basically set yourself up so 508 00:25:39,000 --> 00:25:41,200 that they can. Those two schools can leave in a 509 00:25:41,208 --> 00:25:43,900 couple of years, can join the Big Ten and you can put 510 00:25:43,900 --> 00:25:46,400 everything in motion. You can get contracts signed or 511 00:25:46,400 --> 00:25:49,500 changed or do whatever you need. And it only essentially affects 512 00:25:49,500 --> 00:25:51,200 to business Cycles from this point. 513 00:25:51,300 --> 00:25:54,500 Forward rather than all those contracts being signed and moved 514 00:25:54,500 --> 00:25:58,200 forward after this date. How soon is like 2024. 515 00:25:58,200 --> 00:26:00,200 It's like you started thinking like oh that's like two seasons. 516 00:26:00,200 --> 00:26:02,500 Yeah, like that's that's like very very soon. 517 00:26:02,500 --> 00:26:04,500 Yeah. But I mean, it's going to be an 518 00:26:04,500 --> 00:26:08,400 awkward next couple of years for almost every conference in 519 00:26:08,400 --> 00:26:10,700 college sports because you're going to have Texas and Oklahoma 520 00:26:10,900 --> 00:26:13,300 who are on their way out of the Big 12. 521 00:26:13,300 --> 00:26:16,100 You've got all these schools coming out of the American or 522 00:26:16,100 --> 00:26:18,500 out of Conference USA, that are going to the big 12 and it's 523 00:26:18,500 --> 00:26:22,300 just like, wow, there's gonna be a lot of unhappy The meetings of 524 00:26:22,300 --> 00:26:24,600 schools, as you see people leaving and coming. 525 00:26:24,600 --> 00:26:25,800 It's gonna be really fascinating. 526 00:26:26,300 --> 00:26:28,300 I will say if you're like, Kevin Warren, this is the time, you 527 00:26:28,300 --> 00:26:31,400 can call wound be like, say like he'd be like, hey, everybody. 528 00:26:31,400 --> 00:26:34,400 Took Big Ten logo off your jersey like, hey, I'm not have 529 00:26:34,400 --> 00:26:36,100 been around. Like, if you wanna take that 530 00:26:36,100 --> 00:26:38,300 back, like, can I get a think an apology card? 531 00:26:38,300 --> 00:26:40,800 Because we're making deals here like these are happening 532 00:26:40,800 --> 00:26:43,900 quickly. I will say, and look, we talked 533 00:26:43,900 --> 00:26:48,000 about realignment on the podcast around the texas-oklahoma news 534 00:26:48,400 --> 00:26:51,100 and we were pretty critical of Kevin Warren and the Big Ten 535 00:26:51,200 --> 00:26:55,800 General for a lack of action. And, you know, we talked about 536 00:26:55,800 --> 00:26:58,300 on that podcast. This idea that the Big Ten needs 537 00:26:58,300 --> 00:27:00,100 to go big or go home. They need to make a play for the 538 00:27:00,100 --> 00:27:03,400 Los Angeles schools and they didn't seem like it was 539 00:27:03,400 --> 00:27:05,400 happening. It seemed like the, the Big Ten 540 00:27:05,400 --> 00:27:07,800 was like, I guess we'll take Kansas because they're available 541 00:27:07,800 --> 00:27:11,800 and they didn't do that. They've, they really did. 542 00:27:11,800 --> 00:27:15,800 And whether I mean, whether you believe the the reports that 543 00:27:15,800 --> 00:27:19,300 have been put out there that it was the to La schools that 544 00:27:19,300 --> 00:27:22,000 approach the Big Ten and said we'd really like to To come and 545 00:27:22,000 --> 00:27:24,100 the big time was like we're not going to turn that down or 546 00:27:24,100 --> 00:27:26,900 whether it was actually you know, negotiated a lot more 547 00:27:26,900 --> 00:27:31,000 behind the scenes. I think Warren deserves. 548 00:27:31,000 --> 00:27:34,400 A lot of credit for keeping it, quiet, making it happen and 549 00:27:34,400 --> 00:27:36,700 putting the conference in a much better position from a business 550 00:27:36,700 --> 00:27:39,100 perspective than it was 24 hours ago. 551 00:27:39,100 --> 00:27:43,400 So we, you know, All Is Forgiven commissioner war and I guess, 552 00:27:43,400 --> 00:27:47,800 but it's like it's just you have to give him credit. 553 00:27:47,900 --> 00:27:50,900 Who knows how it started again? Like I don't think USC UCLA 554 00:27:50,900 --> 00:27:53,100 reach Unless they feel like you're going to have 555 00:27:53,100 --> 00:27:57,200 reciprocation there, but you just have to give credit with 556 00:27:57,200 --> 00:28:00,300 just how smoothie you had a two hour cycle where it's like, hey, 557 00:28:00,300 --> 00:28:03,000 it's happening and then hey, it happened versus you're right the 558 00:28:03,000 --> 00:28:06,700 Oklahoma SEC thing, Oklahoma Texas to the SEC, took a couple 559 00:28:06,700 --> 00:28:08,900 days, it was kind of dirty and people to think it got kind of, 560 00:28:08,900 --> 00:28:12,700 you know, contentious and it was very good that you saw. 561 00:28:12,700 --> 00:28:15,800 It's like this is, it's almost too quick to even be contentious 562 00:28:15,800 --> 00:28:18,200 like, oh, it already happened like yeah, nobody even has to 563 00:28:18,200 --> 00:28:19,400 now. People are just trying to figure 564 00:28:19,400 --> 00:28:21,800 out what's going on. So, yeah, so, A couple things we 565 00:28:21,800 --> 00:28:24,600 wanted to get to Adam Cabe posted and we're not 566 00:28:24,600 --> 00:28:27,500 intentionally competing with our brethren in the back home 567 00:28:27,500 --> 00:28:29,200 network. But assembly call is doing 568 00:28:29,500 --> 00:28:31,800 something called radio live tonight because it is Thursday. 569 00:28:32,500 --> 00:28:34,900 But no, I mean it's a big news night and I think there's plenty 570 00:28:34,900 --> 00:28:37,100 of audience to go around but Ryan Phillips who of course is 571 00:28:37,100 --> 00:28:40,100 Big USC guy and is not taken the news. 572 00:28:40,100 --> 00:28:43,300 Well, I would say, at least from reading his Twitter feed today. 573 00:28:44,200 --> 00:28:46,700 So Adam says, Ryan on the assembly called podcast. 574 00:28:46,700 --> 00:28:48,900 A moment ago, says he expects that since football was the 575 00:28:48,900 --> 00:28:52,200 driving force behind these moves, its Likely that in five 576 00:28:52,200 --> 00:28:56,500 to eight years, the top football teams all bail and leave schools 577 00:28:56,500 --> 00:29:00,700 like IU behind. Do you guys share that theory 578 00:29:01,000 --> 00:29:03,800 example superpower conference for football, possibly separate 579 00:29:03,800 --> 00:29:07,900 from the NCAA entirely. Here's the thing. 580 00:29:08,600 --> 00:29:11,900 I mean that it certainly is possible that that could occur 581 00:29:12,200 --> 00:29:16,400 but I, you know, I think the the one thing to keep in mind is 582 00:29:16,400 --> 00:29:21,100 that it's the college is weird College athletics. 583 00:29:21,200 --> 00:29:23,800 It's the way that universities interact with each other is very 584 00:29:23,800 --> 00:29:28,600 strange. And in some cases, you're right. 585 00:29:28,600 --> 00:29:33,200 Like, the, you know, the like UCLA and USC are looking around 586 00:29:33,200 --> 00:29:35,500 and saying, well, football is the most important thing we're 587 00:29:35,500 --> 00:29:38,800 going to leave. I don't at this point. 588 00:29:38,800 --> 00:29:41,900 I think five to eight years is probably too short term of a 589 00:29:41,900 --> 00:29:44,700 time period. I don't see a situation where 590 00:29:44,700 --> 00:29:47,200 you're just going to see all of the top football, schools, 591 00:29:47,200 --> 00:29:50,700 leave, and go somewhere else. And here's why top football 592 00:29:50,700 --> 00:29:54,300 schools. Love money and they hate losing 593 00:29:54,300 --> 00:30:00,700 and having 120fps schools filtering. 594 00:30:00,700 --> 00:30:05,000 All of the money is too many but having 20 might not be enough 595 00:30:05,000 --> 00:30:07,800 because you do need a geographical spread. 596 00:30:07,800 --> 00:30:13,200 You do need a spread of, you know, ability and talent and 597 00:30:13,200 --> 00:30:16,900 functioning capacity in terms of some of these programs. 598 00:30:16,900 --> 00:30:21,200 So, you know, if you stick, let's say you had a conference 599 00:30:21,200 --> 00:30:23,800 Prince, that was just the top ten schools, like, let's just 600 00:30:23,800 --> 00:30:26,700 hypothetically, say, you're like Oklahoma, like Oklahoma, Texas, 601 00:30:26,800 --> 00:30:33,100 USC, Ohio State, Michigan, Penn State, Florida, State and Miami. 602 00:30:33,100 --> 00:30:36,000 I Maria or whoever. They are those 10 schools in a 603 00:30:36,008 --> 00:30:37,800 conference. You know, who's not going to be 604 00:30:37,800 --> 00:30:40,200 happy. The team that finishes with the 605 00:30:40,200 --> 00:30:42,400 losing record in that conference, which is going to be 606 00:30:42,400 --> 00:30:44,600 half of them because they all have to play each other. 607 00:30:44,600 --> 00:30:47,100 Every year, you're always going to have to have some cannon 608 00:30:47,100 --> 00:30:51,600 fodder. I mean even the NFL Has, you 609 00:30:51,600 --> 00:30:54,300 know, 32 teams. And some of them suck every year 610 00:30:54,300 --> 00:30:58,400 like the Lions, some of them are, you know, good most years 611 00:30:58,600 --> 00:31:00,500 but you you're going to have that flexibility. 612 00:31:00,500 --> 00:31:05,000 And I think that ultimately, most of these schools realize 613 00:31:05,000 --> 00:31:08,000 that and they realize that you're not going to be able to 614 00:31:08,008 --> 00:31:10,400 survive just having the strong play the strong, the Premier 615 00:31:10,400 --> 00:31:12,600 League in England's. A great example of this like 616 00:31:12,600 --> 00:31:14,300 yes, you've got your top six or seven. 617 00:31:14,500 --> 00:31:17,700 But that's not enough. You have to have 20 teams and 618 00:31:17,700 --> 00:31:19,900 some of those teams are going to have to be naturally were Worse 619 00:31:19,900 --> 00:31:23,700 than the other teams so I think as long as you're in the Big Ten 620 00:31:23,700 --> 00:31:27,900 or the SEC, they're not going to ask you to leave because there's 621 00:31:27,900 --> 00:31:31,700 a lot of contractual stuff that has been tied up in the 622 00:31:31,700 --> 00:31:33,700 creation. Not just of those conferences, 623 00:31:33,700 --> 00:31:37,100 but of their television deals that make it very difficult to 624 00:31:37,100 --> 00:31:40,400 remove somebody. I mean, what was the last school 625 00:31:40,800 --> 00:31:42,400 that was kicked out of a conference? 626 00:31:42,400 --> 00:31:44,400 There, haven't been many of those instances that have 627 00:31:44,400 --> 00:31:48,000 happened over the course of time because there's ultimately, a 628 00:31:48,000 --> 00:31:52,700 solid base that you Have to work with in every conference and 629 00:31:52,700 --> 00:31:54,300 sometimes that means you're going to have. 630 00:31:54,300 --> 00:31:56,800 I mean, it's why Vanderbilt's in the SEC. 631 00:31:57,000 --> 00:32:00,200 It's why Northwestern and Indiana have been in the Big 632 00:32:00,200 --> 00:32:02,200 Ten. It's why Duke at least in 633 00:32:02,200 --> 00:32:06,000 football is in the ACC there is an understanding ultimately that 634 00:32:06,000 --> 00:32:08,600 you're going to have to have a top-to-bottom that isn't 635 00:32:08,600 --> 00:32:11,800 necessarily all top because that pushes some of the top to the 636 00:32:11,800 --> 00:32:13,500 bottom if you do. I hope that makes some sense. 637 00:32:13,500 --> 00:32:16,100 So I don't share that theory. I understand where Ryan's coming 638 00:32:16,100 --> 00:32:19,200 from and who knows, we'll check back in 10 years and he might be 639 00:32:19,200 --> 00:32:20,800 right. And I Will apologize if that's 640 00:32:20,800 --> 00:32:22,400 the case. But I don't see that 641 00:32:22,500 --> 00:32:24,800 organizational thing occurring at this stage. 642 00:32:26,200 --> 00:32:29,100 I agree with a lot of what you said. 643 00:32:29,100 --> 00:32:32,400 I will say this that I think we're barreling toward your 220 644 00:32:32,400 --> 00:32:34,300 team car. I think the Big Ten and the SEC 645 00:32:34,300 --> 00:32:37,300 will be 220 team conferences and when you look at kind of who was 646 00:32:37,300 --> 00:32:40,200 already in there and who might be pulled in, you're gonna kind 647 00:32:40,200 --> 00:32:43,100 of have that already with, you know, that's going to be, you 648 00:32:43,100 --> 00:32:46,800 know, 40 teams that are kind of the creme of the creme already. 649 00:32:46,900 --> 00:32:49,400 I would also say, you know, as you mentioned earlier, about the 650 00:32:49,400 --> 00:32:52,100 money thing, you know, I'll just use Indiana's. 651 00:32:52,100 --> 00:32:54,100 Our example like we're in the right spot. 652 00:32:54,100 --> 00:32:55,000 We're going to be getting that money. 653 00:32:55,100 --> 00:32:56,800 Money. And so if you even just say over 654 00:32:56,800 --> 00:32:59,400 the next eight to ten years, just on the fact that we're 655 00:32:59,400 --> 00:33:02,600 going to have an extra 30 million a year versus like Utah, 656 00:33:03,100 --> 00:33:05,400 you know, we're just going to get better because we're going 657 00:33:05,400 --> 00:33:07,900 to have better facilities, better and ild like we're just 658 00:33:07,900 --> 00:33:10,100 going to be better than the teams that are left behind. 659 00:33:10,100 --> 00:33:13,500 And so in eight to ten years, there may not be teams that are 660 00:33:13,500 --> 00:33:16,000 better than Indiana. Just based on the fact that 661 00:33:16,000 --> 00:33:18,200 we've had way more resources than they have. 662 00:33:18,200 --> 00:33:21,700 And so the we're part of that cream Rising anyway. 663 00:33:21,700 --> 00:33:24,300 And I agree with you like it's not just the schools the coaches 664 00:33:24,300 --> 00:33:26,800 like coach. Is love to have winning seasons. 665 00:33:26,800 --> 00:33:28,600 That's a lot of reason why there's so many bowls coaches 666 00:33:28,600 --> 00:33:31,100 love to talk about. I went to a bowl like, you know, 667 00:33:31,100 --> 00:33:33,900 Ohio State, they don't want to go like you said they don't want 668 00:33:33,900 --> 00:33:37,400 to go five and seven their coach sure as hell doesn't want to do 669 00:33:37,400 --> 00:33:39,100 that. And so you have to have some 670 00:33:39,100 --> 00:33:42,400 teams you'll beat up on but I think you know but yes. 671 00:33:42,600 --> 00:33:45,600 So I agree with a lot of what you said, you know we've been an 672 00:33:45,600 --> 00:33:48,200 Institutional member. I feel safe that the team that 673 00:33:48,200 --> 00:33:51,300 kind of the one school that I look at that one. 674 00:33:51,400 --> 00:33:55,700 The like the ultimate game of you know, Musical Chairs is 675 00:33:55,700 --> 00:33:57,900 Rutgers. It's like they just they came in 676 00:33:57,900 --> 00:34:01,000 at the perfect time in the perfect spot, and it's like, 677 00:34:01,100 --> 00:34:02,300 they probably won't get kicked out. 678 00:34:02,300 --> 00:34:05,000 They probably don't deserve to be there, but they're the ones 679 00:34:05,000 --> 00:34:08,000 where it's like, they just, they won the, the musical seat 680 00:34:08,000 --> 00:34:09,600 lottery. I escaped, I was talking about 681 00:34:09,600 --> 00:34:12,500 this with mad Zimmerman earlier. It's either Rutgers or Mizzou 682 00:34:12,900 --> 00:34:15,300 like I think those are your two options, you know, Mizzou got to 683 00:34:15,300 --> 00:34:18,199 join the SEC. And that's not a school. 684 00:34:18,199 --> 00:34:20,699 You think about, when you think about Southeastern Conference 685 00:34:20,900 --> 00:34:24,199 and then Rutgers, obviously I would, I think Maryland might be 686 00:34:24,199 --> 00:34:26,400 the better choice because Well, and not only got into the Big 687 00:34:26,400 --> 00:34:29,699 Ten, but got to wipe like 40 million dollars of debt off of 688 00:34:29,699 --> 00:34:31,600 their books by joining the Big Ten. 689 00:34:31,600 --> 00:34:34,600 And now, the rest of the ACC is looking around being like wait 690 00:34:34,600 --> 00:34:37,800 Maryland's, making literally double the amount of money that 691 00:34:37,800 --> 00:34:42,500 we're making. So, Nathan asks, and this 692 00:34:42,500 --> 00:34:44,699 actually ties in with something that you just said what's the 693 00:34:44,707 --> 00:34:48,400 new revenue from the TV deal going to be able to do for I you 694 00:34:48,400 --> 00:34:51,300 specifically Athletics, would it be improved facilities? 695 00:34:51,300 --> 00:34:52,600 What? You know where would that go? 696 00:34:52,600 --> 00:34:54,800 So I think it's important to keep in mind. 697 00:34:55,100 --> 00:35:00,200 The revenue growth IU in a in 2005 had an Athletics budget, 698 00:35:00,200 --> 00:35:02,800 that was a little shy of 50 million dollars. 699 00:35:02,800 --> 00:35:06,700 I think it was about that. Right now, I use athletic 700 00:35:06,700 --> 00:35:08,900 budget. I think, is about 115, 120 701 00:35:08,900 --> 00:35:09,900 million. I might be a little bit off. 702 00:35:09,900 --> 00:35:11,500 I'm not sure what covid do. But that, you know, you've 703 00:35:11,500 --> 00:35:16,000 already seen essentially an increase of more than double of 704 00:35:16,000 --> 00:35:18,500 what Indiana was making and that was under the current television 705 00:35:18,500 --> 00:35:20,900 deals. Are you making a hundred million 706 00:35:20,900 --> 00:35:26,100 dollars a year strictly off of Television revenue of 707 00:35:26,100 --> 00:35:29,100 meteorites? I mean, it has in the entire 708 00:35:29,100 --> 00:35:30,300 Stadium. That's right. 709 00:35:30,300 --> 00:35:34,000 Yeah. Just I mean the the interesting 710 00:35:34,000 --> 00:35:38,100 thing about IUI I think it really helps on the coaching 711 00:35:38,200 --> 00:35:42,500 front and the ni L front because ultimately it's, it does two 712 00:35:42,500 --> 00:35:45,800 things on the ni L front, it allows it makes it keeps. 713 00:35:45,800 --> 00:35:50,200 I you relevant playing relevant schools and maybe it gets alums 714 00:35:50,200 --> 00:35:51,700 particularly on the football side. 715 00:35:51,700 --> 00:35:56,300 More excited about giving money to a program that yes is 716 00:35:56,300 --> 00:35:59,800 downtrodden relatively speaking is the losing his program in 717 00:35:59,800 --> 00:36:03,100 college football historically. But there's a lot of growth 718 00:36:03,100 --> 00:36:05,000 there. And now you're going to have 719 00:36:05,100 --> 00:36:08,100 Have a great system where that you were talking about how 720 00:36:08,100 --> 00:36:10,500 they're getting so much money for my TV deal or else. 721 00:36:10,500 --> 00:36:13,300 Well key about how they need to get boosters to give them money 722 00:36:13,300 --> 00:36:16,100 well and it's a great deal. Here's the thing and this isn't 723 00:36:16,100 --> 00:36:19,000 a direct on IL thing because the money isn't going to n IL. 724 00:36:19,100 --> 00:36:22,600 But what it does do is it allows I you to improve its facilities 725 00:36:22,900 --> 00:36:26,900 by adding Boutique, sorts of things that can attract donors 726 00:36:26,900 --> 00:36:30,500 who can then be turned around and put into ni L collectives or 727 00:36:30,500 --> 00:36:35,500 be convinced to provide money to athletes that want a Really come 728 00:36:35,500 --> 00:36:37,000 to IU. I do think that that's a very 729 00:36:37,000 --> 00:36:39,300 important thing straight up facilities. 730 00:36:39,300 --> 00:36:44,100 I mean, look, I use facilities are actually pretty good. 731 00:36:44,100 --> 00:36:46,400 All things considered, like, obviously I you needs a new 732 00:36:46,400 --> 00:36:48,100 practice facility for football? It does. 733 00:36:48,200 --> 00:36:51,100 I mean, it's just, that's an unavoidable reality and that has 734 00:36:51,100 --> 00:36:52,600 to get done. And I would hope that that's the 735 00:36:52,600 --> 00:36:56,200 first thing that the new money comes in and provides. 736 00:36:56,600 --> 00:36:59,100 But, you know, if you look around, you've got a brand new, 737 00:36:59,100 --> 00:37:01,100 baseball stadium. You've got a brand new softball 738 00:37:01,100 --> 00:37:03,600 stadium. You've got a renovated, soccer 739 00:37:03,600 --> 00:37:06,300 stadium, you've got a renovated. A basketball stadium. 740 00:37:06,500 --> 00:37:08,500 You have a practice facility for basketball. 741 00:37:08,500 --> 00:37:11,500 You have a double, A twice renovated, football facility. 742 00:37:12,400 --> 00:37:15,900 You've, you kind of maxed out? I mean, if you wanted to look 743 00:37:15,900 --> 00:37:18,700 at, okay, do we finally build a brand new basketball arena? 744 00:37:19,000 --> 00:37:21,200 Maybe that's maybe that's the next step. 745 00:37:21,600 --> 00:37:23,600 I don't think it's going to happen in the next ten years, 746 00:37:23,600 --> 00:37:26,400 but I hear you Galen loud and clear a hundred million dollar 747 00:37:26,400 --> 00:37:28,400 marketing, budget, you bring back the Bison. 748 00:37:28,400 --> 00:37:30,600 Well, there you go, that's Loadout, gold hoard. 749 00:37:30,600 --> 00:37:33,600 That's just, let's bring back three million, I'm bringing back 750 00:37:33,600 --> 00:37:36,400 the vice, I love that idea. But I think really where this 751 00:37:36,400 --> 00:37:38,800 really helps is in coaching because you're going to have to 752 00:37:38,800 --> 00:37:43,100 pay top dollar to get coaches. And this allows you to do that 753 00:37:43,300 --> 00:37:46,600 without having to dip into different types of funds. 754 00:37:47,500 --> 00:37:50,100 You know, it gives you a lot of flexibility there that you 755 00:37:50,100 --> 00:37:53,000 wouldn't have before and it puts you ahead of a bunch of other 756 00:37:53,000 --> 00:37:54,900 schools that are currently ahead of you. 757 00:37:55,300 --> 00:37:57,500 You know, we talked I was I went back and listened to our 758 00:37:57,500 --> 00:38:01,500 postseason podcast for football and you know, we talked about 759 00:38:01,500 --> 00:38:04,000 how like the offensive coordinator for Western 760 00:38:04,000 --> 00:38:06,500 Kentucky, went to. Texas Tech because that's a 761 00:38:06,500 --> 00:38:10,600 better more attractive school to go coach football at well. 762 00:38:10,600 --> 00:38:16,500 Now if you're I you you have the ability to say, well, okay, yes 763 00:38:16,500 --> 00:38:18,900 you've got perhaps better athletes there, but we've got an 764 00:38:18,900 --> 00:38:20,400 extra million dollars sitting here. 765 00:38:20,400 --> 00:38:22,800 If you'd like to come coach at IU instead and I do think that 766 00:38:22,800 --> 00:38:26,500 that ultimately is going to be a big factor, you know. 767 00:38:26,500 --> 00:38:28,400 This is one of those things where the money is like so 768 00:38:28,400 --> 00:38:30,700 stupid. That it's almost hard to know 769 00:38:30,700 --> 00:38:33,500 what you would spend it on. It's like winning the lottery. 770 00:38:33,500 --> 00:38:35,500 It's like, well, I'm going to buy a car and a Austin have 771 00:38:35,500 --> 00:38:38,400 still got 97 million left. Now, what do I do and this is 772 00:38:38,400 --> 00:38:41,900 where you end up, you know, in a gutter in Vegas, like six years 773 00:38:41,900 --> 00:38:44,100 later having lost everything. I don't think it's gonna happen 774 00:38:44,400 --> 00:38:46,500 two years that have to practice as well, right? 775 00:38:46,500 --> 00:38:50,400 Yeah, no, it's like, well, my point is more. 776 00:38:50,500 --> 00:38:54,300 It's hard to think about what you do at this point with the 777 00:38:54,300 --> 00:38:56,800 amount of money because you're essentially more than doubling 778 00:38:57,100 --> 00:39:00,000 the media Revenue that you've got coming in and look at 779 00:39:00,000 --> 00:39:01,900 letting departments their job is to spend money. 780 00:39:01,900 --> 00:39:03,700 They're not meant to be profit centers. 781 00:39:03,700 --> 00:39:06,800 They're meant to be Essentially Revenue neutral or running a 782 00:39:06,808 --> 00:39:09,700 slight deficit so that everybody can claim that everybody loses 783 00:39:09,700 --> 00:39:13,200 money in college sports, but that's ultimately, it's a 784 00:39:13,200 --> 00:39:17,600 game-changer for I you should happen where it's like every 785 00:39:17,800 --> 00:39:20,900 every assistant coach should have been, I you should be able 786 00:39:20,900 --> 00:39:23,800 to out pay for any assistant versus any school that isn't a 787 00:39:23,808 --> 00:39:25,600 big ten or an SEC school movie for. 788 00:39:25,600 --> 00:39:28,000 So if it's like, if you know, Kansas looking to hire a new 789 00:39:28,000 --> 00:39:30,400 offensive coordinator, I used to go to come in, you know, 790 00:39:30,400 --> 00:39:33,100 over-the-top style and just be like, hey we can throw an extra 791 00:39:33,100 --> 00:39:35,800 five hundred thousand on there. Yeah, it's Going to be the wow, 792 00:39:35,800 --> 00:39:39,100 got Vegas throwing money around. Yeah they should be like that. 793 00:39:39,100 --> 00:39:40,900 That's like, that's where I'm going to be frustrated. 794 00:39:40,900 --> 00:39:43,300 If I use suddenly continues to be like, well, we gotta, we 795 00:39:43,300 --> 00:39:45,900 gotta pinch our pennies like know well. 796 00:39:45,900 --> 00:39:47,900 Said, you won the lottery start throwing money. 797 00:39:48,000 --> 00:39:51,000 It's and look. And and again compared to the 798 00:39:51,000 --> 00:39:53,700 rest of the Big Ten compared to the SEC IU is probably going to 799 00:39:53,707 --> 00:39:55,900 struggle in sports, like football, I'm saying, but 800 00:39:55,900 --> 00:39:58,700 everybody else everybody else. You're in better shape than and 801 00:39:58,700 --> 00:40:00,400 you would much. Rather be in that position. 802 00:40:00,900 --> 00:40:03,300 I'd like to thank Matt Blasco because he did point out of 803 00:40:03,300 --> 00:40:04,900 school. They got kicked out of a major 804 00:40:05,000 --> 00:40:06,800 conference and that of course was Temple. 805 00:40:07,500 --> 00:40:11,300 And it's interesting because Temple got kicked out because of 806 00:40:11,300 --> 00:40:15,700 poor attendance and failing to meet Financial Obligations. 807 00:40:15,900 --> 00:40:18,400 Neither of which really I use in any trouble of doing. 808 00:40:18,400 --> 00:40:21,600 I mean I use football attendance is it's pretty good. 809 00:40:21,600 --> 00:40:23,000 Yes. It's much lower than most of the 810 00:40:23,100 --> 00:40:25,500 other schools in the conference but for the size of the stadium, 811 00:40:25,500 --> 00:40:30,200 it's pretty good. And you compare it to, you know, 812 00:40:30,200 --> 00:40:33,400 a lot of other schools in NCAA football right now you're doing 813 00:40:33,400 --> 00:40:33,900 okay. Yeah. 814 00:40:33,900 --> 00:40:36,800 Just just be Head of the used. You don't be the slowest. 815 00:40:36,800 --> 00:40:38,500 You're ahead of Rucker's, you're ahead of Northwestern. 816 00:40:38,500 --> 00:40:40,200 Yeah, you're ahead of him in those categories. 817 00:40:40,400 --> 00:40:42,100 Let's go back. Let's ask some other questions. 818 00:40:42,100 --> 00:40:45,900 So Tyler Keys asks USC and UCLA have to now ask for a couple 819 00:40:45,900 --> 00:40:48,700 more Western schools, right? Scheduling just seems tough to 820 00:40:48,700 --> 00:40:51,800 figure out we're going to tackle this a little bit more later. 821 00:40:51,800 --> 00:40:55,800 I do think it's interesting because in football and even in 822 00:40:55,808 --> 00:40:57,800 Bassam like men's and women's basketball, I don't think this 823 00:40:57,800 --> 00:41:00,500 is that big of a deal. Yes, it's a long flight. 824 00:41:00,500 --> 00:41:04,900 But I mean, again, it, I just flew literally two days ago. 825 00:41:05,000 --> 00:41:07,400 Go from Los Angeles, back to Indianapolis. 826 00:41:07,400 --> 00:41:09,300 My secret mission was successful. 827 00:41:09,300 --> 00:41:10,800 You're welcome Big Ten. I got that. 828 00:41:10,800 --> 00:41:14,400 I got both of them before. I got got it done but I did that 829 00:41:14,400 --> 00:41:18,000 flight from LA to Indianapolis it's three hours and 55 minutes 830 00:41:18,000 --> 00:41:19,400 in the air. It's not that bad. 831 00:41:20,900 --> 00:41:23,500 And so I don't think that's a big issue. 832 00:41:23,500 --> 00:41:25,700 I am really interested to see what happens with the 833 00:41:25,700 --> 00:41:28,100 non-revenue sports the Olympic sports in the way that those 834 00:41:28,100 --> 00:41:30,500 schedule. Now, that's what I says, I feel 835 00:41:30,500 --> 00:41:32,500 bad for, like, the water polo teams worth like, hey, you're 836 00:41:32,500 --> 00:41:37,100 going Rutgers to you UCLA back. Yes to Nebraska but like but 837 00:41:37,100 --> 00:41:39,200 water polo. Does that already Indiana? 838 00:41:39,200 --> 00:41:41,600 Is not in the Big Ten. Indiana is in a conference 839 00:41:41,600 --> 00:41:45,300 that's full of California schools in water polo so that 840 00:41:45,600 --> 00:41:48,000 it's a great point but it's like it's the one example that 841 00:41:48,000 --> 00:41:51,100 doesn't work but like you know and even something like baseball 842 00:41:51,600 --> 00:41:54,000 as Zack mention on the previous podcast. 843 00:41:54,000 --> 00:41:56,900 Guess what? Instead of having to go and play 844 00:41:56,900 --> 00:42:02,300 like Series in Florida and Louisiana in February, the Big 845 00:42:02,300 --> 00:42:05,200 Ten can just send all of their schools to Los Angeles and Play 846 00:42:05,200 --> 00:42:08,800 series in February, you know, they've got, they might have 847 00:42:08,800 --> 00:42:10,800 that kind of figured out. Because now they've got a warm 848 00:42:10,800 --> 00:42:13,400 weather spot, where they can reliably go play some games. 849 00:42:13,400 --> 00:42:15,600 So that's nice. But it is going to be 850 00:42:15,600 --> 00:42:18,800 interesting as we move forward, how some of the non-revenue 851 00:42:18,800 --> 00:42:22,300 sports interact. It's great for some of the 852 00:42:22,308 --> 00:42:24,700 non-revenue leagues. I mean, you know, the Big Ten 853 00:42:24,700 --> 00:42:27,700 being able to add UCLA to the men's soccer. 854 00:42:28,000 --> 00:42:30,900 That's my mean, my God, that's tremendous, that's an awesome 855 00:42:30,900 --> 00:42:33,300 thing to see. Obviously for baseball, it's a 856 00:42:33,308 --> 00:42:34,500 big effect. And there's several other 857 00:42:34,500 --> 00:42:36,100 sports. Get impacted as well. 858 00:42:36,700 --> 00:42:40,500 Now Tyler's question about do we see more Western schools? 859 00:42:40,900 --> 00:42:44,500 That is something that's going to be interesting because I do 860 00:42:44,500 --> 00:42:47,000 Wonder like you can fly out of La easily. 861 00:42:47,200 --> 00:42:51,600 And if you're flying to like Illinois or you're flying to 862 00:42:51,600 --> 00:42:53,700 Iowa, it's not that much different than right now. 863 00:42:53,700 --> 00:42:57,200 Flying to Pullman or Corvallis. In fact, it might be a little 864 00:42:57,200 --> 00:42:59,300 bit simpler in the case Illinois because you're flying into 865 00:42:59,300 --> 00:43:02,700 Chicago. I think probably directly rather 866 00:43:02,700 --> 00:43:04,900 than flying into some random Regional Airport. 867 00:43:05,000 --> 00:43:09,100 Port, but I do think that some West Coast Conference schools or 868 00:43:09,100 --> 00:43:12,500 some Pac-12 Conference schools are still in play at this point. 869 00:43:12,500 --> 00:43:15,000 It's just going to depend on what move the Big Ten wants to 870 00:43:15,000 --> 00:43:18,200 make and so we'll come back to that in just a second. 871 00:43:18,700 --> 00:43:22,200 A couple of the comments that I wanted to get to question wise 872 00:43:23,800 --> 00:43:28,700 scrolling through here, we had another Indiana was always the 873 00:43:28,700 --> 00:43:30,200 southernmost School in the Big Ten. 874 00:43:30,200 --> 00:43:32,000 We lose that so, you know. Yeah. 875 00:43:32,000 --> 00:43:34,700 All right, P, Brian Madden. Best soccer conference, in the 876 00:43:34,707 --> 00:43:36,300 country. Yes, you know. 877 00:43:36,300 --> 00:43:38,800 Now, Matt asked the question, how dumb do these leagues? 878 00:43:38,800 --> 00:43:41,800 Look for not accepting the playoff top, six conference 879 00:43:41,800 --> 00:43:45,800 winners were Autos with top for having buys now, no way how that 880 00:43:45,800 --> 00:43:47,300 happens. And I do think that, that's a 881 00:43:47,308 --> 00:43:52,000 really interesting point, like the move that was afoot to try 882 00:43:52,000 --> 00:43:56,900 and expand the playoff ultimately got blocked and 883 00:43:56,900 --> 00:44:00,100 what's fascinating, is yes, the Big Ten was part of the block 884 00:44:00,100 --> 00:44:04,500 along with the Pac-12 in the ACC and it's a great example and I 885 00:44:04,508 --> 00:44:08,000 again we Don't know how this exactly happened, did the Big 886 00:44:08,000 --> 00:44:11,900 Ten, like, did they shank the Pac-12 in the back on purpose or 887 00:44:11,900 --> 00:44:13,600 was this one of those opportunities things with? 888 00:44:13,600 --> 00:44:16,600 It's like, well, we hate burning our business partner, who's been 889 00:44:16,800 --> 00:44:20,300 running with us for 100-plus years, but we just had to do 890 00:44:20,300 --> 00:44:22,700 what we had to do. I'd love to at some point here, 891 00:44:22,700 --> 00:44:26,200 the unvarnished story of what all happened with that, but it 892 00:44:26,200 --> 00:44:29,400 is interesting to think about, if that gets accepted, it 893 00:44:29,400 --> 00:44:33,100 becomes a lot less necessary for USC and UCLA to say, hey, we're 894 00:44:33,100 --> 00:44:34,900 going to leave now. Maybe not entirely unnecessary. 895 00:44:35,000 --> 00:44:38,800 Sorry, but all the measures that could have been taken to try to 896 00:44:38,800 --> 00:44:41,700 equal out, the television money, make a distribute, a little bit 897 00:44:41,700 --> 00:44:45,400 more evenly were opposed at various times by the 898 00:44:45,400 --> 00:44:49,600 conference's that are now in the biggest danger of not existing 899 00:44:49,600 --> 00:44:50,800 anymore. And I do think that that's going 900 00:44:50,800 --> 00:44:55,400 to be fascinating to watch as further moves, get made because 901 00:44:55,400 --> 00:44:58,800 right now, if I'm the Big Ten, I'm looking at this. 902 00:44:58,800 --> 00:45:01,300 And I'm like, yeah, you know, really that expansion thing that 903 00:45:01,300 --> 00:45:03,800 wasn't a great idea. Like what if the playoff just 904 00:45:03,800 --> 00:45:07,700 ended up being us? The SEC, you know, sending our 905 00:45:07,700 --> 00:45:11,000 best team and maybe the playoff is like the best two teams from 906 00:45:11,000 --> 00:45:13,100 each conference playing each other for the right to play in 907 00:45:13,100 --> 00:45:14,900 the title game. That becomes a lot more 908 00:45:14,900 --> 00:45:18,000 attractive. And now it's like, well, why 909 00:45:18,000 --> 00:45:20,100 stop at 16? If you're either conference? 910 00:45:20,100 --> 00:45:23,000 Because if that's the game, now you put yourself in a position 911 00:45:23,000 --> 00:45:24,600 where you're almost running two separate. 912 00:45:24,600 --> 00:45:27,200 Professional leagues. That happen to have a 913 00:45:27,200 --> 00:45:29,400 championship game between the winners of each. 914 00:45:29,400 --> 00:45:32,500 It's almost like how baseball essentially is pre enter 915 00:45:32,500 --> 00:45:34,700 conference play or pre interleague play. 916 00:45:35,000 --> 00:45:37,800 It's like you have the American League, which I guess, in this 917 00:45:37,800 --> 00:45:41,800 case would be the the SEC, you have the national league, which 918 00:45:41,800 --> 00:45:44,400 is the Big Ten and they the winner plays in the World 919 00:45:44,400 --> 00:45:46,100 Series. You know, that's, that's the 920 00:45:46,100 --> 00:45:48,000 kind of thing. You might see happening as we 921 00:45:48,000 --> 00:45:49,900 move forward, and that'll be interesting to see if that's how 922 00:45:49,900 --> 00:45:52,300 it ultimately unfolds. Yeah. 923 00:45:52,300 --> 00:45:55,100 The football thing, never the part about the never made sense 924 00:45:55,100 --> 00:45:58,500 is you had at the time of the BCS when we started getting 925 00:45:58,500 --> 00:46:01,300 figured out, it's like you had the Pac-12, the Big Ten, the 926 00:46:01,300 --> 00:46:04,800 SEC, the Big 12 in the ACC five conferences. 927 00:46:04,900 --> 00:46:08,400 Aside to have four schools in the final game and it's like, 928 00:46:08,600 --> 00:46:11,800 you guys realize you set up a situation where one of you is 929 00:46:11,800 --> 00:46:16,100 not in it every year possibly two of you because the FCC is 930 00:46:16,100 --> 00:46:18,300 really good. Like there's not been a lot of 931 00:46:18,308 --> 00:46:21,900 thought to this process by the conference's from the whole 932 00:46:21,900 --> 00:46:24,900 gecko because if I was in that room I'd be like hey there's 933 00:46:24,900 --> 00:46:28,300 five of us here, let's make it a 16 playoff like why are we 934 00:46:28,300 --> 00:46:32,400 automatically jobbing one of us but yeah, it's it's interesting. 935 00:46:32,400 --> 00:46:36,000 How is it something you said, And you know, this is kind of 936 00:46:36,000 --> 00:46:38,500 what happens when there's not a principle in the NCAA, is kind 937 00:46:38,500 --> 00:46:40,800 of advocated its Throne. It's like when there's not a 938 00:46:40,800 --> 00:46:43,100 principle in the room, was not a teacher in the room, the 939 00:46:43,100 --> 00:46:46,100 students are kind of at some point or like, hey, why are we 940 00:46:46,100 --> 00:46:47,900 doing? Let's figure out a plan that 941 00:46:47,900 --> 00:46:49,500 works for us. This is kind of what's happened 942 00:46:49,500 --> 00:46:52,600 is the school's, the copper. It's gotta be like hey we're and 943 00:46:52,600 --> 00:46:56,100 it's like it's funny because like nowhere has I heard anybody 944 00:46:56,100 --> 00:46:58,100 where it's like, what is the NCAA saying about this? 945 00:46:58,100 --> 00:46:59,600 Like yeah they're not saying anything. 946 00:46:59,600 --> 00:47:03,000 Well no they can't do anything well and ultimately I mean if 947 00:47:03,000 --> 00:47:05,800 this is a football driven thing and And as we've talked about 948 00:47:05,800 --> 00:47:09,900 many times on this podcast, football is not governed by the 949 00:47:09,900 --> 00:47:13,800 NCAA, it's governed by the conference's. 950 00:47:14,100 --> 00:47:16,400 Now, you know what's interesting here is, there's internecine 951 00:47:16,400 --> 00:47:20,500 conflict between the conferences over this, but ultimately, what 952 00:47:20,500 --> 00:47:24,400 you're getting out of it is a new world order of college 953 00:47:24,400 --> 00:47:28,100 sports, and it also will include other sports besides just 954 00:47:28,100 --> 00:47:30,500 football. And so, yeah, it's a really 955 00:47:30,500 --> 00:47:33,500 fascinating thing to watch. I mean, the NCAA couldn't have 956 00:47:33,500 --> 00:47:35,700 done a whole lot because they were never Be able to insert 957 00:47:35,700 --> 00:47:38,300 themselves between the schools and their money when it came to 958 00:47:38,300 --> 00:47:39,800 football. And that's really what's driving 959 00:47:39,800 --> 00:47:43,700 the television contracts. But it is, it does make you 960 00:47:43,700 --> 00:47:46,700 wonder like if college sports had ever just said to 961 00:47:46,700 --> 00:47:48,500 themselves. You know, what we need is our. 962 00:47:48,900 --> 00:47:52,300 We need someone who's in charge of things who can cut through 963 00:47:52,300 --> 00:47:54,400 the crap and can set a chart, it chart. 964 00:47:54,400 --> 00:47:57,900 A course that's like in the best interest of the sport, maybe 965 00:47:57,900 --> 00:47:59,500 we're in a different world than we are now. 966 00:47:59,500 --> 00:48:02,800 But, look, this is, this is not again, if you read, there's a, 967 00:48:02,800 --> 00:48:04,800 there's a great book called The Club. 968 00:48:04,900 --> 00:48:07,500 Which is about the formation of the English Premier League and 969 00:48:07,500 --> 00:48:11,500 there's a lot of parallels in terms of a group of Rich owners 970 00:48:11,500 --> 00:48:15,700 gets together and says, why are we subjecting ourselves to the 971 00:48:15,700 --> 00:48:17,700 rules of a body? That doesn't really understand 972 00:48:17,700 --> 00:48:20,200 the business model of the 21st century that were rapidly 973 00:48:20,200 --> 00:48:21,600 approaching, this was in the early 1990s. 974 00:48:21,600 --> 00:48:25,000 And that's essentially what's happening with college sports 975 00:48:25,000 --> 00:48:31,000 where these two conferences have decided that they're tired of 976 00:48:31,000 --> 00:48:33,500 letting other people. Hold the steering wheel. 977 00:48:33,500 --> 00:48:36,100 It's like it's time to grab. Steering wheel and steer in the 978 00:48:36,107 --> 00:48:39,100 direction and it's been interesting watching the chess 979 00:48:39,100 --> 00:48:42,000 moves, but at the end of the day, the SEC in the Big Ten 980 00:48:42,000 --> 00:48:44,600 while they're in competition with each other, their kind of 981 00:48:44,600 --> 00:48:47,200 helping each other out because I think they both realize that 982 00:48:47,200 --> 00:48:50,300 they are ultimately going to be the last people standing and as 983 00:48:50,300 --> 00:48:53,000 long as they're both standing there, fine with that. 984 00:48:53,600 --> 00:48:54,700 You know. And that's going to be the 985 00:48:54,700 --> 00:48:58,000 interesting thing. Some other comments here that I 986 00:48:58,008 --> 00:49:01,000 wanted to get to. So Adam who's been a quote 987 00:49:01,000 --> 00:49:03,800 machine in the comments here in terms of recruiting, this is 988 00:49:03,800 --> 00:49:06,300 from Mike Cronin the UCLA basketball coach in terms of 989 00:49:06,300 --> 00:49:09,800 recruiting UCLA is a worldwide brand and joining the Big Ten 990 00:49:09,800 --> 00:49:12,400 which now is a Coast-to-Coast Powerhouse could make us more 991 00:49:12,400 --> 00:49:18,000 attractive to recruits in the Midwest and East Coast it 992 00:49:18,000 --> 00:49:20,300 follows up with does this actually pull recruits from the 993 00:49:20,300 --> 00:49:24,400 Midwest out to UCLA though? I feel like no I think in 994 00:49:24,400 --> 00:49:29,500 basketball probably not and it's interesting because you know, 995 00:49:30,000 --> 00:49:32,100 you can I think those recruits that they were going to go to 996 00:49:32,100 --> 00:49:34,700 UCLA, we're going to go anyway, like I just don't know. 997 00:49:34,900 --> 00:49:37,800 Elite recruits are that locked in geographically? 998 00:49:37,800 --> 00:49:39,300 In most cases. I think they're going to go 999 00:49:39,300 --> 00:49:42,700 where they feel comfortable. It does make it so that your 1000 00:49:42,700 --> 00:49:45,600 brand is more visible, so that might have some impact. 1001 00:49:46,700 --> 00:49:49,600 Now, the other, the response that Patrick had on this that I 1002 00:49:49,600 --> 00:49:52,100 think is interesting, you know, it's basketball is kind of 1003 00:49:52,100 --> 00:49:55,100 national recruiting if you're UCLA but for football it could 1004 00:49:55,100 --> 00:49:57,900 pull for recruits out of the Midwest and make them think 1005 00:49:57,900 --> 00:50:00,600 about going to UCLA or USC. And I think that's a really 1006 00:50:00,600 --> 00:50:04,200 interesting thing because one of the big problems that you have, 1007 00:50:04,400 --> 00:50:09,200 if you're A UCLA or USC is that your talent pools kind of fin in 1008 00:50:09,200 --> 00:50:11,400 California? Like there's a lot of good 1009 00:50:11,400 --> 00:50:14,900 players but there's not a lot of great players and we're seeing 1010 00:50:15,500 --> 00:50:19,400 participation levels recede so that the great players that are 1011 00:50:19,400 --> 00:50:22,100 in the LA area aren't necessarily staying at USC and 1012 00:50:22,100 --> 00:50:23,900 UCLA. And there's not a lot of 1013 00:50:23,900 --> 00:50:25,800 natural, recruiting grounds outside of that. 1014 00:50:25,800 --> 00:50:30,100 Now, you plug yourself into Pennsylvania and Ohio, and 1015 00:50:30,100 --> 00:50:32,300 Michigan. And, and now you're in places 1016 00:50:32,300 --> 00:50:34,100 where football really still matters. 1017 00:50:34,100 --> 00:50:36,200 Maybe not as much. And maybe not at high enough 1018 00:50:36,200 --> 00:50:39,800 levels is say a Florida or Louisiana, or a South Carolina, 1019 00:50:39,800 --> 00:50:42,700 but you're you're now recruiting and more fertile ground, and I 1020 00:50:42,700 --> 00:50:44,800 do think that, that could have a positive impact. 1021 00:50:45,200 --> 00:50:48,800 So, it again, it ends up being kind of a win-win overall for 1022 00:50:48,800 --> 00:50:53,700 both sides because it, it allows you to keep more recruits in the 1023 00:50:53,707 --> 00:50:55,700 big tent footprint. Theoretically, if you're the Big 1024 00:50:55,700 --> 00:50:59,500 Ten and it allows you if you're USC and UCLA to recruit that and 1025 00:50:59,500 --> 00:51:02,200 you probably would have not done that before because it would not 1026 00:51:02,200 --> 00:51:05,700 would have been worth your time. So that's I look at it from the 1027 00:51:05,700 --> 00:51:08,800 other perspective for Big Ten schools is I listened to a pot, 1028 00:51:08,800 --> 00:51:11,700 a couple months ago on Ryan rasila Show, just talking about 1029 00:51:11,700 --> 00:51:14,700 the Lincoln Riley hiring and basically that, you know, he was 1030 00:51:14,700 --> 00:51:16,800 going to go back to the Pete, Carroll days. 1031 00:51:16,800 --> 00:51:18,600 And I know it's a little bit different, but when Pete Carroll 1032 00:51:18,600 --> 00:51:20,900 was there, his thing to the recruiters was like, if you're 1033 00:51:20,900 --> 00:51:23,100 getting on the plane, you're doing it wrong, like, Southern. 1034 00:51:23,100 --> 00:51:24,700 California, is where we're going to recruit. 1035 00:51:24,700 --> 00:51:26,900 And for the most part, they focus like within a 40-mile 1036 00:51:26,900 --> 00:51:30,300 radius. And, you know, there's, I would 1037 00:51:30,300 --> 00:51:33,000 push back a little bit, a lot of elite level talent in that 1038 00:51:33,000 --> 00:51:37,000 Southern California area, if you get Right and I it does feel 1039 00:51:37,000 --> 00:51:40,100 like licking Riley is going to turn around USC, very quickly. 1040 00:51:40,200 --> 00:51:42,800 And what it might do as might help plug some of us Midwest 1041 00:51:42,800 --> 00:51:45,800 schools into some of that Talent there we can pull a little bit 1042 00:51:45,800 --> 00:51:47,800 out of that so I think to your point, it could be a win-win. 1043 00:51:47,800 --> 00:51:50,400 But I look at it from the reverse of, maybe we could get 1044 00:51:50,400 --> 00:51:53,800 some inroads into the Southern California area where it's like, 1045 00:51:53,800 --> 00:51:57,600 hey, you know, I know the weather's 75 all the time. 1046 00:51:57,600 --> 00:52:01,000 And, but, you know, maybe thinking, long-term manual home 1047 00:52:01,000 --> 00:52:03,200 values are great, and Indiana, you know, I know it's cold. 1048 00:52:03,200 --> 00:52:05,300 It's not yet. Well, Patrick is on the same 1049 00:52:05,300 --> 00:52:07,000 boat with you. I don't know how many Indiana, I 1050 00:52:07,008 --> 00:52:10,100 mean, we've gotten some great folks, out of California that 1051 00:52:10,100 --> 00:52:12,800 have come to Indiana. Mandeville, let's go. 1052 00:52:13,000 --> 00:52:19,100 I mean, Really I can do for you. Please go for the guy, but 1053 00:52:19,100 --> 00:52:20,500 that's the guy that you pulled Richard. 1054 00:52:20,500 --> 00:52:24,800 Mandeville, like, not, not Joe Hillman not Dean Garrett. 1055 00:52:24,800 --> 00:52:27,600 You went with Richard Mandeville, I mean, my God, man. 1056 00:52:27,600 --> 00:52:32,900 Anyway, that's what Nate said. Felled is a California guy here. 1057 00:52:32,900 --> 00:52:35,100 Quite, you know, I mean, T's million, Richard. 1058 00:52:35,100 --> 00:52:37,700 Mandeville, I've gotten red-faced over, this Scott, this 1059 00:52:37,700 --> 00:52:43,500 is crazy anyway. Anyway, let's let's dive into 1060 00:52:43,500 --> 00:52:45,100 the thing. Everybody's been asking about, 1061 00:52:45,100 --> 00:52:48,800 we had a question earlier on from like, this is obviously 1062 00:52:48,800 --> 00:52:51,100 because they canceled, the crossroad, classic completely 1063 00:52:51,300 --> 00:52:54,100 everything gets out. We can now play the UCLA USC 1064 00:52:54,100 --> 00:52:55,900 games. Like the crossroad classic was 1065 00:52:55,900 --> 00:52:59,600 holding all of this, right? And now, produce playing, like 1066 00:52:59,600 --> 00:53:03,500 Akron or somebody who are, they, who do they Some kind of Indian. 1067 00:53:04,700 --> 00:53:06,500 Deanna to go and it's like it didn't work. 1068 00:53:06,500 --> 00:53:10,000 I did that for 10 years like 95 I know Purdue fans hate this but 1069 00:53:10,000 --> 00:53:13,700 it's like 85% of the crowd was I you fans like sorry you guys. 1070 00:53:14,100 --> 00:53:16,600 You've been a better program for 20 years, not going to deny it. 1071 00:53:16,600 --> 00:53:19,700 You don't have a fan base sorry you don't it's true. 1072 00:53:19,800 --> 00:53:21,700 It's always been true. It's the dirty secret that they 1073 00:53:21,707 --> 00:53:25,200 don't want you to know about. Anyway, Jennifer asked what 1074 00:53:25,200 --> 00:53:28,000 happens to Notre Dame. Tyler throws up Oregon 1075 00:53:28,000 --> 00:53:30,200 Washington Notre. Dame North Carolina. 1076 00:53:31,100 --> 00:53:34,200 There were a couple of others that we had in the chat that 1077 00:53:34,200 --> 00:53:37,000 through so Matt asked what are the big Brands left in ordered a 1078 00:53:37,000 --> 00:53:39,400 Morrigan? Clemson Florida State Miami. 1079 00:53:40,100 --> 00:53:41,600 This is what everybody's talking about. 1080 00:53:42,400 --> 00:53:44,400 One joke real quick. All right there for real. 1081 00:53:44,500 --> 00:53:48,100 Just an absolute ball or like this is like this is pro 1082 00:53:48,100 --> 00:53:50,500 wrestling move again, just for fun. 1083 00:53:50,600 --> 00:53:53,300 It's like Kevin Ward's. Like Hey we're announcing we got 1084 00:53:53,300 --> 00:53:56,000 Texas, right? I know these are mine. 1085 00:54:01,300 --> 00:54:04,000 Yeah, Oklahoma, that we're getting our West. 1086 00:54:04,000 --> 00:54:05,400 Like we're getting there. I'm the Big Ten. 1087 00:54:05,400 --> 00:54:08,200 I'd I think that ship has sailed, but I think it is funny 1088 00:54:08,200 --> 00:54:11,200 that you say that because it's fascinating to think about. 1089 00:54:11,200 --> 00:54:12,200 No. But I mean, the big question 1090 00:54:12,200 --> 00:54:15,300 that everybody's been asking is what we go for. 1091 00:54:15,300 --> 00:54:16,900 What is the SEC? What's next? 1092 00:54:16,900 --> 00:54:18,000 What's next? For the Big Ten. 1093 00:54:18,000 --> 00:54:22,400 What's next for the SEC? I mean there was a tweet about 1094 00:54:22,400 --> 00:54:24,800 the, you know, the Big Ten may not be done. 1095 00:54:25,100 --> 00:54:28,300 And I forget who it was that tweeted that out, but I just saw 1096 00:54:28,300 --> 00:54:30,200 somebody say to again. This is now, like you got to 1097 00:54:30,207 --> 00:54:32,600 know it's real or not but somebody said like all other 1098 00:54:32,600 --> 00:54:34,500 pac-10 schools is said like no one else. 1099 00:54:34,700 --> 00:54:37,200 Leaving the, who knows, if that's real or not, right? 1100 00:54:37,200 --> 00:54:39,500 But I've seen that a couple places to yeah. 1101 00:54:39,500 --> 00:54:41,900 So you know, this is gonna be one of those interesting things 1102 00:54:41,900 --> 00:54:44,800 because yes, I'm sure all the Pac-12 schools like. 1103 00:54:44,800 --> 00:54:46,600 Well, of course not, we would never leave what, you know, 1104 00:54:46,600 --> 00:54:49,500 we're locked it and then that, that's what, you know, what was 1105 00:54:49,700 --> 00:54:51,800 forget. It was, I think it was Virginia 1106 00:54:51,800 --> 00:54:56,000 Tech that went like, they got all indignant because Miami was 1107 00:54:56,000 --> 00:54:58,200 going to leave the Big East and go to the ACC. 1108 00:54:58,200 --> 00:55:00,800 I, well, we were, you know, how dishonorable that out of that. 1109 00:55:00,800 --> 00:55:04,500 And then then the ACC it was like, well, hey Virginia. 1110 00:55:04,600 --> 00:55:07,000 We'd like to invite you to, and then, like, two days later, they 1111 00:55:07,000 --> 00:55:08,900 were like, well, we're going to join the ACC. 1112 00:55:09,000 --> 00:55:12,000 I think there's no, there's no honor in any of this. 1113 00:55:12,000 --> 00:55:14,500 It's just about jockeying for position and trying to. 1114 00:55:14,500 --> 00:55:16,100 It's like, it's like we would never do that. 1115 00:55:16,100 --> 00:55:18,300 It's like, wait, the check, says, what exactly was Heroes 1116 00:55:18,300 --> 00:55:25,900 like, oh, it's it's all about, can you drive up your the value 1117 00:55:26,300 --> 00:55:28,200 that you're bringing? And so there's a few interesting 1118 00:55:28,200 --> 00:55:32,400 directions that this could go and and I do not know what the 1119 00:55:32,400 --> 00:55:34,200 answer is. I think it's going to be 1120 00:55:34,200 --> 00:55:35,100 interesting. The flight. 1121 00:55:35,100 --> 00:55:37,400 Where's your next vacation? That's right. 1122 00:55:37,900 --> 00:55:40,700 Well South Bend sounds lovely. This time of year. 1123 00:55:40,900 --> 00:55:45,300 No The Watch Right. That's right. 1124 00:55:45,300 --> 00:55:50,600 I'm just Southwest I'm on. I'm on the Kevin Warren revenge 1125 00:55:50,600 --> 00:55:55,100 tour that's that's now. But you know so like Iraq TV 1126 00:55:55,100 --> 00:55:57,700 says, I know that football is the moneymaker of basketballs a 1127 00:55:57,700 --> 00:55:59,600 second. Biggest go get UNC and Duke is 1128 00:55:59,600 --> 00:56:02,600 the ACC falls apart and dominates the basketball Market. 1129 00:56:03,300 --> 00:56:05,200 There was a tweet that are a message. 1130 00:56:05,200 --> 00:56:09,000 We just got from Ryan Madden. The AC schools would be great 1131 00:56:09,000 --> 00:56:11,300 but they're pretty locked into that TV contract for another 1132 00:56:11,300 --> 00:56:13,100 decade. Plus now here's, here's the 1133 00:56:13,100 --> 00:56:17,000 things that I think Important. Then that was debating about 1134 00:56:17,000 --> 00:56:18,900 this with Zach. Osterman earlier who were will 1135 00:56:18,900 --> 00:56:21,400 probably have on sometime this weekend to talk about this 1136 00:56:21,400 --> 00:56:23,300 because acts very well-versed in all these things. 1137 00:56:24,300 --> 00:56:28,100 There's a there's two competing theories right now about what 1138 00:56:28,100 --> 00:56:32,600 you should do in college sports Theory a and this I'd say is 1139 00:56:32,600 --> 00:56:35,400 probably the predominant Theory and probably to if I'm being 1140 00:56:35,400 --> 00:56:38,600 honest the one that most college administrators are going to 1141 00:56:38,600 --> 00:56:43,800 adhere to which is we're not going to add schools unless They 1142 00:56:43,808 --> 00:56:48,700 add significant financial value. This is always the, why Kansas 1143 00:56:48,700 --> 00:56:52,400 was a red herring in terms of Big Ten expansion because Kansas 1144 00:56:52,500 --> 00:56:55,900 added, literally nothing that the Big Ten didn't already have 1145 00:56:55,900 --> 00:56:58,500 and would have taken money off the table because you would have 1146 00:56:58,500 --> 00:57:03,100 had to have split the pie, more for a team, that wouldn't have 1147 00:57:03,100 --> 00:57:05,600 brought any extra Revenue in or very little extra revenue. 1148 00:57:05,600 --> 00:57:07,900 And as much as people like basketball, I like basketball 1149 00:57:07,900 --> 00:57:10,300 too. It just doesn't move the needle 1150 00:57:10,600 --> 00:57:13,400 as much the ratings aren't there compared to. 1151 00:57:13,800 --> 00:57:16,200 All and that really is ultimately what drives so much 1152 00:57:16,200 --> 00:57:17,600 of the revenue that comes out of this. 1153 00:57:17,800 --> 00:57:23,100 But there's an alternate Theory which is that the money is going 1154 00:57:23,100 --> 00:57:25,900 to be there. Like, when, when the original 1155 00:57:26,500 --> 00:57:29,600 Big Ten expansion happened, I'm not talking about the Penn State 1156 00:57:29,600 --> 00:57:34,000 one, but when they brought in, you know, Nebraska Rutgers and 1157 00:57:34,000 --> 00:57:36,600 Maryland in like that four-year span or whatever it was three 1158 00:57:36,600 --> 00:57:39,800 years ago, the Big Ten was generating. 1159 00:57:39,800 --> 00:57:43,900 I think at that point about 10 to 15 million dollars per Per 1160 00:57:43,900 --> 00:57:46,900 year in television Revenue, which was a decent amount of 1161 00:57:46,900 --> 00:57:48,400 money. It was among the top in the 1162 00:57:48,408 --> 00:57:52,700 country at that point, you know, then the, the next round of 1163 00:57:52,700 --> 00:57:55,300 negotiations happen, and suddenly the big Ten's bringing 1164 00:57:55,300 --> 00:57:59,000 in about 40 million 35 to 40 million dollars a year in 1165 00:57:59,000 --> 00:58:03,300 Revenue, no one in either case said, you know what, by 2024, 1166 00:58:04,200 --> 00:58:07,800 we're going to see a hundred million dollars a year per 1167 00:58:07,800 --> 00:58:12,400 School per year in television revenue, and the reason why that 1168 00:58:12,400 --> 00:58:14,600 number keeps growing is, Twofold one. 1169 00:58:15,700 --> 00:58:19,600 There are so few bankable things in Television right now in terms 1170 00:58:19,600 --> 00:58:21,800 of getting live audience and live audiences key. 1171 00:58:21,800 --> 00:58:24,800 I mean, do you people when you DVR things or when you watch 1172 00:58:24,800 --> 00:58:26,900 things on, TiVo you sitting there and voluntarily watching 1173 00:58:26,900 --> 00:58:29,300 the commercials, I don't think so, are you doing it during 1174 00:58:29,300 --> 00:58:31,100 football games and basketball games? 1175 00:58:31,100 --> 00:58:34,300 You probably are because you can't really Escape it at that 1176 00:58:34,300 --> 00:58:37,500 point live sports, whether it's the NFL, whether it's college 1177 00:58:37,500 --> 00:58:41,600 football. It has an a, an appeal for 1178 00:58:41,600 --> 00:58:47,700 advertisers because a, it's live And B, it's a situation where 1179 00:58:47,700 --> 00:58:50,700 you are going to constantly have people watching it. 1180 00:58:51,900 --> 00:58:54,800 That are really into the school's, really into what 1181 00:58:54,800 --> 00:58:57,600 they're seeing and you don't get that with other sorts of 1182 00:58:57,600 --> 00:59:01,500 entertainment programming. So, I don't think that you're 1183 00:59:01,500 --> 00:59:05,000 going to see a situation where the numbers are going to go 1184 00:59:05,000 --> 00:59:08,800 down, and if you want to continue to grow the pie, if you 1185 00:59:08,800 --> 00:59:11,800 pick strategically, who you want to bring into your conference, 1186 00:59:12,000 --> 00:59:14,900 you put yourself in a position where Yes, you might have a 1187 00:59:14,900 --> 00:59:18,100 short-term slight decrease in the amount of money that's being 1188 00:59:18,100 --> 00:59:20,100 paid out. But if you're a Big, Ten school, 1189 00:59:20,100 --> 00:59:23,200 you're already going to go from 40 million to 100 million. 1190 00:59:23,800 --> 00:59:26,300 I mean, if you go from 40 million to 90 million with the 1191 00:59:26,300 --> 00:59:29,700 idea that if you add say Washington, who has the Seattle 1192 00:59:29,700 --> 00:59:33,500 market and Oregon, that's a national brand or you add Notre 1193 00:59:33,500 --> 00:59:37,400 Dame, who's a national brand and you add North Carolina, who's a 1194 00:59:37,408 --> 00:59:39,800 national brand, maybe not as much in football, but they're 1195 00:59:39,800 --> 00:59:43,400 not, you know, they're not, you know, hard done by their the 1196 00:59:43,700 --> 00:59:46,700 first time, the meteorites get negotiated, can you up at even 1197 00:59:46,700 --> 00:59:48,300 more? Because you've got this more 1198 00:59:48,300 --> 00:59:52,800 attracted, sweet of teams that you can now distribute on five 1199 00:59:52,800 --> 00:59:56,300 tiers of media, rather than three or four like it currently 1200 00:59:56,300 --> 00:59:57,700 is. And that's that's going to be 1201 00:59:57,700 --> 01:00:01,200 what I'm really interested in seeing because ultimately I 1202 01:00:01,207 --> 01:00:04,100 don't know what the solution is. I don't think the Big Ten is 1203 01:00:04,100 --> 01:00:06,300 done, but I do think they're going to be judicious in what 1204 01:00:06,300 --> 01:00:09,000 they decide to do. Now, the scenarios that I would 1205 01:00:09,000 --> 01:00:12,500 say, play out are as follows, you could see the Big Ten, look 1206 01:00:12,500 --> 01:00:15,400 at the Pac-12 and Well, what are the most attractive remaining 1207 01:00:15,400 --> 01:00:17,100 schools there? Who would we want to bring in? 1208 01:00:17,200 --> 01:00:18,900 Who would really bring something to the table? 1209 01:00:19,200 --> 01:00:22,000 Washington? To me, is the most logical next 1210 01:00:22,000 --> 01:00:25,200 one because they are in a big market, and they own that 1211 01:00:25,200 --> 01:00:26,800 market. The one thing that might keep 1212 01:00:26,800 --> 01:00:29,800 them from doing that is the Washington State Legislature 1213 01:00:29,800 --> 01:00:30,700 might be. Like, there's no way you're 1214 01:00:30,700 --> 01:00:33,200 taking Washington without also taking Washington state in the 1215 01:00:33,200 --> 01:00:35,000 Big. Ten will be like by, we're not 1216 01:00:35,000 --> 01:00:38,300 doing that same thing with Oregon and Oregon State because 1217 01:00:38,300 --> 01:00:40,400 those are two pretty closely tied programs. 1218 01:00:40,800 --> 01:00:43,300 You do have the other two California schools and they both 1219 01:00:43,300 --> 01:00:47,400 have I'm level of attraction, you know, cow is not really a 1220 01:00:47,400 --> 01:00:51,800 great brand right now, but you know them and Stanford combined 1221 01:00:51,800 --> 01:00:54,500 are in the Bay Area, which is another huge markets, fifth 1222 01:00:54,500 --> 01:00:55,900 largest television market in the country. 1223 01:00:55,900 --> 01:00:58,600 Stanford would be a tremendous feather. 1224 01:00:58,600 --> 01:01:01,100 In the cap of the Big Ten from an academic perspective. 1225 01:01:01,100 --> 01:01:04,700 I mean if you could add them and be I mean that's that is the 1226 01:01:04,700 --> 01:01:07,100 dream of a lot of these presidents to be able to partner 1227 01:01:07,100 --> 01:01:10,900 with Stanford, a lot of things. So I would not rule that out. 1228 01:01:10,900 --> 01:01:14,600 I think any other school in the Pac-12 is We announced starter 1229 01:01:14,600 --> 01:01:18,000 like you're not going to see the now, Arizona is a nonentity. 1230 01:01:18,000 --> 01:01:20,000 I mean they really are there like football wise. 1231 01:01:20,300 --> 01:01:23,800 They're just not that important and they don't have that big of 1232 01:01:23,800 --> 01:01:25,100 a fan base. They don't really have a 1233 01:01:25,100 --> 01:01:26,700 recruiting base. They bring very little to the 1234 01:01:26,700 --> 01:01:29,200 table. Arizona, State brings more to 1235 01:01:29,200 --> 01:01:31,800 the table from a market perspective, but the problem is 1236 01:01:32,600 --> 01:01:34,900 no one really cares about Arizona State athletics. 1237 01:01:34,900 --> 01:01:37,400 I mean, you know, it's just an incidental thing. 1238 01:01:37,400 --> 01:01:40,300 I mean, there's a small number of people that care about it, 1239 01:01:40,300 --> 01:01:42,300 but it doesn't move the needle in recruiting. 1240 01:01:42,300 --> 01:01:43,600 It doesn't move the needle in terms. 1241 01:01:43,700 --> 01:01:45,800 Of, you know, revenue or meteorites. 1242 01:01:46,500 --> 01:01:50,200 And, you know, you look at one friend of the year, one friend 1243 01:01:50,200 --> 01:01:51,800 in the group is just a complete party animal. 1244 01:01:51,800 --> 01:01:53,800 Like having at least, we got Arizona State though. 1245 01:01:53,800 --> 01:01:56,500 Like, I mean, does joke, aside does bring you the Phoenix 1246 01:01:56,500 --> 01:01:58,600 Market, which is a massively growing Market. 1247 01:01:58,600 --> 01:02:00,400 But you're right. It would be like having that one 1248 01:02:00,400 --> 01:02:01,700 drunk friend just like. Yeah. 1249 01:02:01,700 --> 01:02:04,700 They're you know. Yeah, they're fun to hang out 1250 01:02:04,700 --> 01:02:06,000 with, right? Don't want to do. 1251 01:02:06,100 --> 01:02:08,200 Don't want to do too many nights with so they can't stay at my 1252 01:02:08,200 --> 01:02:10,200 house. So anyway, I, you know, I think 1253 01:02:10,200 --> 01:02:14,200 ultimately, I would be surprised if the big Ten's Add any more 1254 01:02:14,200 --> 01:02:16,800 West Coast Schools and it going back to the comment from earlier 1255 01:02:16,800 --> 01:02:19,800 about does the big, you know, do USC and UCLA? 1256 01:02:20,200 --> 01:02:22,800 Do they ask for that? I honestly think if you read 1257 01:02:22,800 --> 01:02:29,600 closely The whole setup that in the statements, that have been 1258 01:02:29,600 --> 01:02:32,900 made today guy would go read those closely because something 1259 01:02:32,900 --> 01:02:37,900 that pops up, really? I think prominently in the UCLA 1260 01:02:37,900 --> 01:02:39,400 statement in the u.s. C statement. 1261 01:02:39,400 --> 01:02:42,800 Both is the idea that we are going to have more attractive 1262 01:02:43,300 --> 01:02:45,700 start times for games. You know, what was really 1263 01:02:45,700 --> 01:02:49,100 irksome to both use USC and UCLA and really the whole pack 1264 01:02:49,100 --> 01:02:51,600 twelve, but I think those programs especially was that 1265 01:02:51,600 --> 01:02:55,400 they were stuck playing in the 10:00 or 11:00. 1266 01:02:55,600 --> 01:02:57,600 In time window and they don't want that. 1267 01:02:57,600 --> 01:03:01,500 And I think they're perfectly fine with playing a noon game on 1268 01:03:01,500 --> 01:03:05,900 the Pacific coast or 3:30 game in the Pacific time zone. 1269 01:03:05,900 --> 01:03:08,900 Even a 7:00 or maybe no send a card game but A330 game. 1270 01:03:08,900 --> 01:03:12,700 I mean that's that's a prime-time game in the Eastern 1271 01:03:12,700 --> 01:03:14,600 Time Zone. That's I think ultimately what 1272 01:03:14,600 --> 01:03:16,900 they're after and I think that they would be willing to trade 1273 01:03:16,900 --> 01:03:20,400 not having a travel partner or two on the west coast in 1274 01:03:20,400 --> 01:03:24,200 exchange for having better kick times for football games in 1275 01:03:24,200 --> 01:03:26,700 particular. So that That might negate the 1276 01:03:26,700 --> 01:03:30,600 need to bring in schools that don't bring a whole lot to the 1277 01:03:30,607 --> 01:03:31,800 table. From a financial perspective 1278 01:03:31,800 --> 01:03:36,200 that so it'll be interesting to see the the second thing and the 1279 01:03:36,200 --> 01:03:38,600 big one and Jennifer mentioned earlier is Notre Dame. 1280 01:03:38,600 --> 01:03:42,900 Adam Rittenberg had a an interesting anonymous quote, 1281 01:03:42,900 --> 01:03:46,300 from a source, basically saying, you know, the Nord in 1282 01:03:46,300 --> 01:03:47,500 perspective, it's the independently. 1283 01:03:47,500 --> 01:03:49,900 It's becoming untenable to be an independent and that's not 1284 01:03:49,900 --> 01:03:53,200 really right? And in order to are near deal 1285 01:03:53,200 --> 01:03:55,100 with NBC, is going to bring them. 1286 01:03:55,600 --> 01:03:58,300 Ask then like what? Indiana will get from a big 10 1287 01:03:58,300 --> 01:04:00,400 TV deal? Right setup. 1288 01:04:00,800 --> 01:04:03,300 Can I just I'll jump in real quick for you to the Notre Dame 1289 01:04:03,300 --> 01:04:04,600 thing. Like I'm interested in your 1290 01:04:04,600 --> 01:04:08,600 thoughts on it because on one hand like when you looking at a 1291 01:04:08,607 --> 01:04:12,500 map right now, the new Big Ten layout, you know, there's a 1292 01:04:12,500 --> 01:04:15,400 pocket where it's like Indiana Purdue, Illinois, Northwestern, 1293 01:04:15,400 --> 01:04:17,100 Michigan State, Michigan, Ohio State. 1294 01:04:17,100 --> 01:04:20,000 If you add Notre Dame in there, it's just like it's more people. 1295 01:04:20,000 --> 01:04:23,600 You're continuing to like, put this to, you know, this core 1296 01:04:23,600 --> 01:04:27,100 density of schools in one area. Mia on the flipside, something 1297 01:04:27,100 --> 01:04:29,000 you said a couple times. I've heard this in other 1298 01:04:29,000 --> 01:04:32,900 podcasts when talking about realignment that you know, 1299 01:04:32,900 --> 01:04:34,400 you've mentioned the word Brands. 1300 01:04:35,100 --> 01:04:37,200 And you know, when you look at it, when you're selling this to 1301 01:04:37,200 --> 01:04:40,200 TV Partners, like you look at what Disney has done, they're 1302 01:04:40,200 --> 01:04:43,500 buying Brands like they got Marvel, they got, you know, Star 1303 01:04:43,500 --> 01:04:46,400 Wars like they're just buying bankable brands that they can 1304 01:04:46,400 --> 01:04:49,900 then sell and build off of. And, you know, I think that's 1305 01:04:49,900 --> 01:04:53,700 what Apple likes is that, you know, USC and UCLA are Brands 1306 01:04:53,700 --> 01:04:56,900 like they really are. And This is where from a 1307 01:04:56,900 --> 01:05:00,300 geographic perspective, Notre Dame does nothing but from a 1308 01:05:00,300 --> 01:05:04,600 brand perspective, they are probably the last good brand out 1309 01:05:04,600 --> 01:05:08,000 there that you can grab. And so that's where I think it's 1310 01:05:08,000 --> 01:05:11,700 very, very interesting. I also again, looking at it from 1311 01:05:11,700 --> 01:05:16,300 a kind of a three-dimensional chess piece you kind of don't 1312 01:05:16,300 --> 01:05:20,500 want them sitting out there because again if the SEC grabs 1313 01:05:20,500 --> 01:05:24,400 them now suddenly the SEC has gotten into enemy territory 1314 01:05:24,400 --> 01:05:27,800 where you know they now I have a team in your territory or you 1315 01:05:27,800 --> 01:05:29,600 don't have a team in their territory. 1316 01:05:29,600 --> 01:05:32,900 So it's almost like you got to grab them before the SEC. 1317 01:05:32,900 --> 01:05:36,000 Does but II, look at this very much like a brand thing where 1318 01:05:36,000 --> 01:05:38,700 it's like, Disney Gets Brands they can bank and sell them. 1319 01:05:38,700 --> 01:05:41,200 And I think that's how the Big Ten would sell this, and that's 1320 01:05:41,200 --> 01:05:44,900 where I think Notre. Dame makes a lot of sense in 1321 01:05:44,900 --> 01:05:47,400 that respect, even though they don't do much geographically. 1322 01:05:47,400 --> 01:05:51,400 But I'm but I also know, they have like a weird contractual 1323 01:05:51,400 --> 01:05:54,000 thing with the ACC too. Well, when he 36 was like, how 1324 01:05:54,000 --> 01:05:56,500 do you break that? Everything seems to be able to 1325 01:05:56,500 --> 01:05:59,800 be broken. So this is why lawyers exist, 1326 01:06:01,600 --> 01:06:04,000 Let Me series, like yes, they have a grant of rights. 1327 01:06:04,000 --> 01:06:05,900 This is what they say this, with the Big Ten spends our money on 1328 01:06:05,900 --> 01:06:09,000 like, hey, here's Make that go away. 1329 01:06:09,100 --> 01:06:12,100 I mean they have a grant of rights and look, I think this is 1330 01:06:12,100 --> 01:06:17,800 where ultimately the ACC. This is the fascinating thing to 1331 01:06:17,800 --> 01:06:22,100 me is this like the ACC went and hired Jim Phillips who lost out 1332 01:06:22,100 --> 01:06:27,000 on the Big Ten Commissioners job, and they hired him 1333 01:06:27,000 --> 01:06:29,800 specifically to try to sort this out because they've seen the 1334 01:06:29,800 --> 01:06:32,700 train coming for a while. Like they are like all those 1335 01:06:32,700 --> 01:06:36,000 schools are at a tremendous Financial disadvantage. 1336 01:06:36,000 --> 01:06:39,500 That's growing exponentially and they don't really have a good 1337 01:06:39,500 --> 01:06:44,400 recourse now, I don't think that Jim Phillips can renegotiate. 1338 01:06:44,600 --> 01:06:48,800 that television deal without all of the schools saying we're 1339 01:06:48,800 --> 01:06:52,300 totally in that grant of rights is as was pointed out earlier, 1340 01:06:52,300 --> 01:06:56,900 is binding but it's only binding if you know, you're in a 1341 01:06:56,900 --> 01:07:01,500 competitive environment and this is ultimately where I think the 1342 01:07:01,500 --> 01:07:06,100 ACC is eventually not going to be able to handle things because 1343 01:07:07,000 --> 01:07:11,600 you know there's I have a hard time believing that these 1344 01:07:11,600 --> 01:07:14,500 schools are going to allow themselves to be led down a A 1345 01:07:14,508 --> 01:07:17,400 path where they are going to be put at severe Financial 1346 01:07:17,400 --> 01:07:20,800 disadvantages for any more than a couple of seasons and when 1347 01:07:20,800 --> 01:07:24,800 whatever the conferences you know rights might say I think 1348 01:07:24,800 --> 01:07:27,000 you're going to see a situation where somehow they're going to 1349 01:07:27,000 --> 01:07:29,000 find a way out of it. What is that way? 1350 01:07:29,000 --> 01:07:31,900 I don't know I'm not a lawyer but I do think that it's 1351 01:07:31,900 --> 01:07:34,600 important to keep in mind that you're talking about some pretty 1352 01:07:34,600 --> 01:07:38,200 big Brands and you're talking about schools a lot of Pride who 1353 01:07:38,200 --> 01:07:41,800 are looking around and watching schools that they feel that they 1354 01:07:41,800 --> 01:07:46,500 are at the very least equal to if not Superior Five times the 1355 01:07:46,500 --> 01:07:49,400 money on a yearly basis. I don't think that's going to 1356 01:07:49,400 --> 01:07:54,100 stand and I so, you know, whatever the mechanism is, you 1357 01:07:54,100 --> 01:07:57,700 know, I don't think that it's helpful to just cut off the 1358 01:07:57,800 --> 01:08:01,000 discussion at this point and say, well, the ACC has this 1359 01:08:01,000 --> 01:08:05,100 grant of rights that runs literally another 14 years, 14 1360 01:08:05,100 --> 01:08:08,100 years and therefore we can't have the discussion. 1361 01:08:08,700 --> 01:08:10,600 So I'm just going to like I'm just going to say we're going to 1362 01:08:10,607 --> 01:08:12,600 live in fantasy land for a little bit, and we're going to 1363 01:08:12,600 --> 01:08:15,800 say that somehow, there's going to be a way Way that if a team 1364 01:08:15,800 --> 01:08:20,000 wanted to they could be dislodged from the ACC that's 1365 01:08:20,000 --> 01:08:21,899 going to be the big question mark in order to aim. 1366 01:08:22,000 --> 01:08:24,500 Obviously the one that makes the most sense and I think as 1367 01:08:24,500 --> 01:08:27,500 Patrick said, you know, in order to use Easy conference jump was 1368 01:08:27,500 --> 01:08:29,600 the ACC which is looking less and less appealing. 1369 01:08:29,600 --> 01:08:31,800 This might be their last chance to make a move before they fall 1370 01:08:31,800 --> 01:08:35,000 behind with a new coach. Now might be the time I think 1371 01:08:35,000 --> 01:08:36,700 the Notre Dame things fascinating because in order to 1372 01:08:36,700 --> 01:08:41,100 aim ultimately is the test case because they have the fewest 1373 01:08:41,100 --> 01:08:44,300 actual ties to the ACC, they're not a full. 1374 01:08:44,399 --> 01:08:48,600 Remember in anything and we're not in football, that's the one 1375 01:08:48,600 --> 01:08:50,899 that matters and they can get out of all those other ties if 1376 01:08:50,899 --> 01:08:54,000 they really want to. So what will that ultimately 1377 01:08:54,000 --> 01:08:55,800 mean? They haven't joined the Big Ten 1378 01:08:55,800 --> 01:08:57,899 for a variety of reasons. They haven't needed to 1379 01:08:57,899 --> 01:09:00,899 financially because when they have that NBC deal it. 1380 01:09:00,899 --> 01:09:03,800 Paid them almost as much that they pay the pay them almost as 1381 01:09:03,800 --> 01:09:06,399 much as what a Big Ten school was making when that started. 1382 01:09:06,700 --> 01:09:11,700 Now it's not even close. And so if I'm Notre Dame, I'm 1383 01:09:11,700 --> 01:09:14,399 staring your relevance in the face unless I can figure out. 1384 01:09:14,500 --> 01:09:18,000 Out a way to put myself in a better position and I think that 1385 01:09:18,000 --> 01:09:20,399 this is a run out. I know it's a random question 1386 01:09:20,399 --> 01:09:23,100 but I know but it's like well, that ends well like they say 1387 01:09:23,100 --> 01:09:25,899 that's that's kind of their their end of the wall moment 1388 01:09:25,899 --> 01:09:27,600 because of that ends. It's like then, do they get 1389 01:09:27,600 --> 01:09:29,700 another deal like that? Well hey we're just going to 1390 01:09:29,700 --> 01:09:32,000 sign the Big Ten. What's fascinating about this 1391 01:09:32,000 --> 01:09:34,300 whole? Meteorites bidding process? 1392 01:09:34,300 --> 01:09:38,000 For the Big Ten is one of the big bidders is NBC. 1393 01:09:38,899 --> 01:09:44,300 And, you know, fox has driven the bus on so much of the media. 1394 01:09:44,500 --> 01:09:48,000 It's negotiations for the Big Ten because they are really 1395 01:09:48,000 --> 01:09:50,100 joined at the hip. I mean, the big fox. 1396 01:09:50,500 --> 01:09:53,800 I think most of, you know, this but Fox half owns the Big Ten 1397 01:09:53,800 --> 01:09:56,700 Network. FOX is the primary distributor, 1398 01:09:56,800 --> 01:10:00,500 you know, Fox made big noon, Saturday, the Cornerstone and 1399 01:10:00,500 --> 01:10:02,700 the Big Ten is Right, smack dab in the middle of that. 1400 01:10:03,100 --> 01:10:07,900 So you know, and as Ryan points out in the comments, the NBC 1401 01:10:07,900 --> 01:10:11,300 deal ends in 2025 right around the time that you would be 1402 01:10:11,300 --> 01:10:14,100 making some moves on this. So do we look at this and does 1403 01:10:14,100 --> 01:10:18,700 end DC say, hey, we will, we will move around what we're 1404 01:10:18,700 --> 01:10:22,500 asking for if we can bring Notre Dame into this now sudden some 1405 01:10:22,500 --> 01:10:24,500 of our lawyers, go figure it out, right? 1406 01:10:24,900 --> 01:10:28,700 You know, and now you've got one of Notre, Dame's all-time 1407 01:10:28,900 --> 01:10:32,500 traditional rivals in the Big Ten and I'm not talking about 1408 01:10:32,500 --> 01:10:37,200 Michigan, I'm talking about USC and, you know, suddenly now it's 1409 01:10:37,200 --> 01:10:38,900 you start to see the Pieces come together. 1410 01:10:38,900 --> 01:10:41,300 The other important thing about all of this that I think is 1411 01:10:41,300 --> 01:10:44,300 really fascinating. Is you known order Dame? 1412 01:10:44,800 --> 01:10:47,300 Lot of the resistance that Notre Dame's had to joining. 1413 01:10:47,300 --> 01:10:50,700 The Big Ten has been, they haven't had to and they were 1414 01:10:50,700 --> 01:10:53,300 bitter about Michigan. And by the way, if you have 1415 01:10:53,300 --> 01:10:55,800 anybody who ever wants to read the history of the big tent, by 1416 01:10:55,800 --> 01:11:00,300 far, the biggest assholes in Big Ten history, our Michigan, and 1417 01:11:00,300 --> 01:11:03,500 to some degree, they still are. But at this point, they're, you 1418 01:11:03,500 --> 01:11:07,200 know, they're like the, a lot of that is water under the bridge, 1419 01:11:07,800 --> 01:11:09,500 you know? And so I look at Notre Dame and 1420 01:11:09,500 --> 01:11:12,000 I say, well, we're gonna have to let bygones be bygones on both 1421 01:11:12,000 --> 01:11:16,300 sides, because at this point, both, He's could use each 1422 01:11:16,300 --> 01:11:18,300 other's help. The Big Ten doesn't need in 1423 01:11:18,300 --> 01:11:20,500 order to aim, but wow, that's a hell of a cherry to put on top 1424 01:11:20,500 --> 01:11:23,400 of the sundae, you know, to have a football conference that now 1425 01:11:23,400 --> 01:11:26,800 has Ohio State Penn State USC, Notre Dame. 1426 01:11:27,000 --> 01:11:32,400 Michigan, like just those five Brands, you know, from a fanbase 1427 01:11:33,000 --> 01:11:34,500 Wisconsin, up-and-coming Michigan State. 1428 01:11:34,500 --> 01:11:37,300 I mean, it's yeah, I mean from a fan base perspective, the five I 1429 01:11:37,308 --> 01:11:39,800 listed, I mean that is essentially Coast-to-Coast 1430 01:11:39,800 --> 01:11:43,500 football, yes, the SEC has got some really top level Brands but 1431 01:11:43,800 --> 01:11:48,200 you know that That sells on a national level, in the way that 1432 01:11:48,200 --> 01:11:53,400 perhaps, you know, even Alabama, Texas doesn't necessarily due to 1433 01:11:53,400 --> 01:11:56,200 quite the same volume. It's at least competitive at 1434 01:11:56,200 --> 01:11:58,200 that point. Now, the rest of them. 1435 01:11:58,200 --> 01:12:00,800 So, the third scenario because we're doing is kind of its own 1436 01:12:00,800 --> 01:12:03,600 case, study the third scenario that I think is worth 1437 01:12:03,600 --> 01:12:09,700 investigating is the rest of the ACC is the ACC going to try to 1438 01:12:09,700 --> 01:12:12,100 stick together with a try to partner with the remaining 1439 01:12:12,100 --> 01:12:15,700 Pac-12 schools and forms. Kind of super conference. 1440 01:12:15,800 --> 01:12:19,000 I think that would be suicidal because at the end of the day, I 1441 01:12:19,000 --> 01:12:22,000 don't think that that conference works like I do when you look at 1442 01:12:22,000 --> 01:12:24,800 that, I'm like, that's not really attractive because 1443 01:12:24,800 --> 01:12:27,900 there's not really against a NC State, this Saturday, you know, 1444 01:12:27,900 --> 01:12:30,400 as much as people come, you know, are joking about Rutgers, 1445 01:12:30,400 --> 01:12:33,400 USC Rutgers USC's more compelling than what you just 1446 01:12:33,400 --> 01:12:37,000 said, you know. Now this is this is going to be 1447 01:12:37,000 --> 01:12:40,500 a fascinating thing to watch because we when the last round 1448 01:12:40,500 --> 01:12:45,200 of realignment was going, there were a lot of rumors that North 1449 01:12:45,200 --> 01:12:49,300 Carolina was very interested in joining the Big Ten and this is 1450 01:12:49,300 --> 01:12:52,800 you know, the you've heard about Virginia as a possibility 1451 01:12:52,800 --> 01:12:54,700 because they've looked at what Maryland is doing from a 1452 01:12:54,700 --> 01:12:56,400 financial perspective. I think both those schools, 1453 01:12:56,400 --> 01:12:59,300 North Carolina and Virginia. They look at Maryland, I like 1454 01:12:59,300 --> 01:13:03,800 that those that was that was like driving a test. 1455 01:13:03,800 --> 01:13:06,700 That was the that was the, that was the family living. 1456 01:13:06,800 --> 01:13:10,800 You know, in essentially the ACC double-wide and now they're 1457 01:13:10,800 --> 01:13:14,400 pulling in literally double the money that North Carolina and 1458 01:13:14,600 --> 01:13:18,300 Virginia are, I mean that there's a sting there from a 1459 01:13:18,308 --> 01:13:23,100 reputational perspective that is hard to shake and if you're the 1460 01:13:23,100 --> 01:13:27,700 Big Ten and you look at that and you say, you know what, we would 1461 01:13:27,700 --> 01:13:30,800 love to cut the heart out of the ACC because North Carolina is 1462 01:13:30,800 --> 01:13:33,000 essentially the heart of the ACC. 1463 01:13:33,000 --> 01:13:35,300 I mean, you go back and look at ACC history, they are 1464 01:13:35,300 --> 01:13:38,100 essentially the straw that stirs, the drink and they are 1465 01:13:38,300 --> 01:13:40,000 obviously a great basketball brand in there. 1466 01:13:40,000 --> 01:13:43,500 A good enough football brand that they can at least be 1467 01:13:43,500 --> 01:13:46,300 somebody that makes A contribution, Virginia is more 1468 01:13:46,300 --> 01:13:50,000 of an academic act, you know, acquisition, But ultimately, 1469 01:13:50,500 --> 01:13:52,300 they would just want a Big Ten or excuse me. 1470 01:13:52,300 --> 01:13:55,000 A national title in basketball, they can contribute things 1471 01:13:55,000 --> 01:13:57,200 athletically as well. I've heard people mention Duke 1472 01:13:57,300 --> 01:13:59,500 Duke, doesn't really bring anything on the football side. 1473 01:13:59,500 --> 01:14:01,500 But it does bring academics and basketball. 1474 01:14:02,000 --> 01:14:03,800 So there's a lot of different ideas. 1475 01:14:03,800 --> 01:14:05,200 I think that you brought up before. 1476 01:14:05,200 --> 01:14:08,800 But I you know it's the problem is I think I think the Big Ten 1477 01:14:09,600 --> 01:14:11,700 ends at 20. Like I think the numbers well go 1478 01:14:11,700 --> 01:14:16,000 for is 20 so if you're looking at so But I you brought this 1479 01:14:16,000 --> 01:14:19,200 idea I think on your podcast a year ago that like one way to 1480 01:14:19,200 --> 01:14:23,600 dislodge Notre Dame is you just kill the ACC so you get UNC 1481 01:14:23,600 --> 01:14:26,000 maybe you get two teams, get UNC in Virginia. 1482 01:14:26,300 --> 01:14:28,800 The problem is you dislodge them and then it's like the ACC is 1483 01:14:28,800 --> 01:14:31,800 floundering, they can't afford to because in the end to it's 1484 01:14:31,800 --> 01:14:33,700 like someone has to lawyer up and you gotta pay for those 1485 01:14:33,700 --> 01:14:35,800 lawyers. If Notre Dame's, like we're out 1486 01:14:35,900 --> 01:14:38,100 and then they can't, you know, they're a fledgling conference. 1487 01:14:38,500 --> 01:14:41,700 But if you take two ACC schools and then you also get Notre 1488 01:14:41,700 --> 01:14:43,500 Dame. Now you got to pick between 1489 01:14:43,500 --> 01:14:45,700 Washington and Oregon. On and so it's like it because I 1490 01:14:45,708 --> 01:14:48,200 don't think 21s, right? Number 20 feels like the right 1491 01:14:48,200 --> 01:14:50,000 number 22. Feels like I might be too but 1492 01:14:50,000 --> 01:14:54,800 also it does like doesn't just pulling North Carolina do enough 1493 01:14:54,800 --> 01:14:59,600 to destroy the ACC to then kind of dislodge Notre Dame, where 1494 01:14:59,600 --> 01:15:01,900 you still have the two spots for Washington and Oregon. 1495 01:15:01,900 --> 01:15:04,400 I need to, I need to there's a couple of great comments. 1496 01:15:04,400 --> 01:15:06,400 We've got coming in but I want to, I mean I've got, we've got 1497 01:15:06,400 --> 01:15:09,100 one specifically that addresses the thing that you just 1498 01:15:09,100 --> 01:15:11,200 mentioned which is from Bryant on, Sony coach Town. 1499 01:15:11,200 --> 01:15:14,400 Sony from assembly call, is there a saturation point with 1500 01:15:14,500 --> 01:15:16,800 Teams in a conference or is more always going to be better. 1501 01:15:17,100 --> 01:15:19,600 So I think there's two separate answers, that's a great 1502 01:15:19,600 --> 01:15:21,200 question. And a lot of people have been 1503 01:15:21,200 --> 01:15:23,500 like, you know, things aren't even going to play each other 1504 01:15:23,500 --> 01:15:26,200 with Patrick's been screaming about getting pods in the 1505 01:15:26,200 --> 01:15:28,400 conferences, which I'm in favor of, we should definitely get 1506 01:15:28,400 --> 01:15:31,100 some pods, but here's what I would say. 1507 01:15:31,200 --> 01:15:34,500 There's two things that you have to consider if you're the Big 1508 01:15:34,500 --> 01:15:38,100 Ten in the SEC and one of them is the financial piece that 1509 01:15:38,100 --> 01:15:42,300 we've already discussed, it's like, How big does the pie piece 1510 01:15:42,300 --> 01:15:46,900 have to be to be attractive to all of the members? 1511 01:15:46,900 --> 01:15:49,200 And if it shrinks below a certain point, where is the 1512 01:15:49,200 --> 01:15:52,800 diminishing returns. So now, you know, I think the 1513 01:15:52,800 --> 01:15:57,000 argument to be made in favor of continued expansion, at least to 1514 01:15:57,000 --> 01:16:00,100 some degree, is that, if you're adding pieces, that will either 1515 01:16:00,100 --> 01:16:03,500 in the moment or within the next 10 years, increase the overall 1516 01:16:03,500 --> 01:16:07,200 size of the pie proportionally, then I think you're doing 1517 01:16:07,200 --> 01:16:09,000 something right? I mean if you went back and 1518 01:16:09,000 --> 01:16:11,100 said, yeah, the big Ten's going to add Braska and they're going 1519 01:16:11,100 --> 01:16:14,100 to do absolutely nothing for a decade and a half. 1520 01:16:14,400 --> 01:16:17,100 And they're going to add Rutgers who's going to do, basically 1521 01:16:17,100 --> 01:16:19,600 nothing for a decade and they're going to add marrow and who's 1522 01:16:19,600 --> 01:16:21,600 not going to add much? Well that's going to that's 1523 01:16:21,600 --> 01:16:23,900 going to shrink the pie that's going to make the Big Ten less 1524 01:16:23,900 --> 01:16:25,200 attractive. Well, guess what? 1525 01:16:25,200 --> 01:16:28,200 It did, none of those things then the Big Ten is now gone. 1526 01:16:28,200 --> 01:16:32,000 Essentially increased their television Revenue by a factor 1527 01:16:32,000 --> 01:16:34,900 of 10 since Nebraska joined the league. 1528 01:16:35,000 --> 01:16:38,400 So, I do think that to some degree the arguments against 1529 01:16:38,400 --> 01:16:41,900 adding teams because it's going to shrink the New is is less 1530 01:16:41,900 --> 01:16:43,800 valid and so you have to keep that in mind. 1531 01:16:43,800 --> 01:16:47,600 But the other thing I think the more important 12 coaches 1532 01:16:47,600 --> 01:16:54,100 question is, Ultimately these aren't conferences the same way 1533 01:16:54,100 --> 01:16:57,800 that we grew up with conferences in the 70s and 80s and 90s. 1534 01:16:58,100 --> 01:17:03,700 These are Brand brand collections it's like you know, 1535 01:17:03,700 --> 01:17:06,800 when Yum brands sponsors the Kentucky Derby and they have to 1536 01:17:06,800 --> 01:17:10,300 feature like KFC and Taco Bell and all of these things have 1537 01:17:10,300 --> 01:17:16,000 seen and Pepsi in the ad like it's it it's a suite of Brands 1538 01:17:16,100 --> 01:17:20,700 and marks and logos and fan bases, that comprise essentially 1539 01:17:20,700 --> 01:17:26,400 a portfolio of businesses and I would not get hung up on. 1540 01:17:26,400 --> 01:17:28,800 I would like to say what I'd love to see, honestly would be a 1541 01:17:28,800 --> 01:17:34,200 20 team conference. That was split into five or four 1542 01:17:34,200 --> 01:17:38,700 or five team sub leagues. That played a little playoff at 1543 01:17:38,700 --> 01:17:41,400 the end that eventually sent a team to play in the national 1544 01:17:41,400 --> 01:17:45,000 championship game in football, you know, I think ultimately, 1545 01:17:45,300 --> 01:17:48,100 what you're doing is a conference is operating as a 1546 01:17:48,100 --> 01:17:51,600 business entity that is trying to put the best portfolio of 1547 01:17:51,600 --> 01:17:55,600 Brands together to go to Media Partners, or to use yourself in 1548 01:17:55,600 --> 01:17:59,100 the Big Ten networks case and go out and talk to advertisers 1549 01:17:59,100 --> 01:18:03,100 directly and say, we have a portfolio of entertainment 1550 01:18:03,100 --> 01:18:06,900 product of brands that you are going to want to spend a lot of 1551 01:18:06,907 --> 01:18:09,000 money on because it's going to deliver the audience that you 1552 01:18:09,000 --> 01:18:13,200 are desperate to get to. And that to me is the more 1553 01:18:13,200 --> 01:18:15,100 important thing. Now does there come a point 1554 01:18:15,100 --> 01:18:19,700 where adding teams becomes less attractive, like adding, who 1555 01:18:19,700 --> 01:18:22,900 should I pick on here? Adding Texas Tech and nothing 1556 01:18:22,900 --> 01:18:25,300 against Texas Tech but adding Texas Tech if you're a 1557 01:18:25,308 --> 01:18:29,300 conference like the Big Ten or the SEC does nothing for your 1558 01:18:29,300 --> 01:18:32,300 brand portfolio. And yes, it's probably not fair 1559 01:18:32,500 --> 01:18:35,600 that Texas Tech is on the outside and say a Rutgers or an 1560 01:18:35,600 --> 01:18:38,100 Indiana is on the inside. But there are winners and losers 1561 01:18:38,100 --> 01:18:40,800 in life, you know, and, and these are the sorts of things 1562 01:18:40,800 --> 01:18:45,200 that happen sometimes, you know, when the Music Stops somebody is 1563 01:18:45,208 --> 01:18:47,200 left without a chair. And in this case, it's Texas 1564 01:18:47,200 --> 01:18:51,400 Tech, or its Kansas, or somebody like that, but I do think that 1565 01:18:51,400 --> 01:18:54,000 there is a balance that you strike, and it changes over 1566 01:18:54,000 --> 01:18:57,300 time, like, 10 years ago, I don't think this makes, this 1567 01:18:57,300 --> 01:19:00,500 move makes sense, for USC and UCLA, and it doesn't make sense. 1568 01:19:00,600 --> 01:19:04,200 In the Big Ten today, it makes perfect sense for both. 1569 01:19:04,200 --> 01:19:07,900 And that's because the business changes and that ultimately is 1570 01:19:07,900 --> 01:19:10,200 what you have to think about when you think about this, in my 1571 01:19:10,200 --> 01:19:13,900 opinion, is this idea that you can't stand Pat, you have to 1572 01:19:13,900 --> 01:19:17,100 re-evaluate, but I do think that as you add there will come a 1573 01:19:17,100 --> 01:19:19,500 point where it's like, I don't think we want to add that school 1574 01:19:19,500 --> 01:19:22,100 or that school because they don't do much for the brand 1575 01:19:22,100 --> 01:19:24,900 portfolio. And so that's how I would think 1576 01:19:24,900 --> 01:19:27,400 about it and and I think that's how the conference's ultimately 1577 01:19:27,400 --> 01:19:31,200 were thinking about it as well. We had another A question from 1578 01:19:31,200 --> 01:19:34,600 Patrick, can NBC afford, not to hang with these streaming 1579 01:19:34,600 --> 01:19:37,700 services with peacock and the streaming infrastructure already 1580 01:19:37,700 --> 01:19:39,800 in place, that could really Hammer home that platform. 1581 01:19:39,800 --> 01:19:43,000 This is really the key piece and this is where the news that 1582 01:19:43,000 --> 01:19:46,300 Apple decided that they weren't to get back in to the bidding 1583 01:19:46,300 --> 01:19:47,600 rights on. The Big Ten thing is really 1584 01:19:47,600 --> 01:19:52,100 important because it is a, it is a multipolar media world right 1585 01:19:52,100 --> 01:19:56,100 now, because it is all the terrestrial television, 1586 01:19:56,300 --> 01:20:02,900 networks, ESPN, CBS NBC, You know, you know and then you've 1587 01:20:02,900 --> 01:20:06,000 got kind of like your FS ones. You've got big fox. 1588 01:20:06,300 --> 01:20:10,100 You've got the little foxes but then you've also got all these 1589 01:20:10,100 --> 01:20:13,200 streaming services some of which are tied to the platform's 1590 01:20:13,300 --> 01:20:17,900 peacock with NBC, you know, CBS all access or whatever they're 1591 01:20:17,900 --> 01:20:22,000 calling their thing. Now obviously ESPN plus which is 1592 01:20:22,000 --> 01:20:25,100 a huge part of their platform. If you look at what ESPN plus 1593 01:20:25,100 --> 01:20:28,500 has done, they have really fully integrated. 1594 01:20:28,600 --> 01:20:32,800 A lot of the Sports are non-revenue sports into the ESPN 1595 01:20:32,800 --> 01:20:34,400 plus platform, where you can get them. 1596 01:20:34,400 --> 01:20:37,500 I'd love to see Fox do that with like, Big 10 Network plus and 1597 01:20:37,500 --> 01:20:39,700 some of the other things because I think I'd love to see that 1598 01:20:39,700 --> 01:20:42,700 become much more visible. And I think Patrick's Point is 1599 01:20:42,700 --> 01:20:46,300 really good if I'm in BC and I'm left, holding a bag in the only 1600 01:20:46,300 --> 01:20:48,700 thing that's in the bag is and is like Notre Dame. 1601 01:20:48,700 --> 01:20:51,400 And I don't even have the rights to Notre Dame's non-revenue 1602 01:20:51,400 --> 01:20:54,400 Sports because all that's with the ACC Network, which is a 1603 01:20:54,400 --> 01:20:57,300 subsidiary of ESPN. I'm like, I don't like what I'm 1604 01:20:57,300 --> 01:21:01,900 doing here, but being able to leverage Peak Cock and and you 1605 01:21:01,900 --> 01:21:04,600 know the streaming on that and we know peacock very well Scott 1606 01:21:04,600 --> 01:21:07,400 because we're both IndyCar fans. Being able to have more 1607 01:21:07,400 --> 01:21:10,400 programming, that's pertinent to sports fans that aren't just 1608 01:21:11,000 --> 01:21:13,500 Premier League fans, and IndyCar fans is going to be really 1609 01:21:13,500 --> 01:21:16,600 important for that streaming service to continue to grow 1610 01:21:16,600 --> 01:21:18,800 because ultimately, you got to have content that people want to 1611 01:21:18,800 --> 01:21:21,700 watch. And it's I mean college football 1612 01:21:21,700 --> 01:21:23,800 is about the second or third. Best thing that you can have 1613 01:21:23,800 --> 01:21:27,400 overall in the in the u.s. right now, as far as that sort of 1614 01:21:27,400 --> 01:21:28,800 content is concerned with sports. 1615 01:21:29,200 --> 01:21:33,300 So this is something that I I'm fascinated by is the streaming 1616 01:21:33,300 --> 01:21:35,900 services. Like I'm I love the business of 1617 01:21:35,900 --> 01:21:41,300 Netflix and Apple TV and Disney. And I do think my two cents here 1618 01:21:41,300 --> 01:21:43,700 are going to be I'm not going to have an answer but I think 1619 01:21:43,700 --> 01:21:45,500 you're in this world where you have. 1620 01:21:45,900 --> 01:21:49,200 Yeah I'm seeing this here from Adam, the 2.5 billion for Apple 1621 01:21:49,200 --> 01:21:52,700 TV and MLS deal. What's interesting, is some 1622 01:21:52,700 --> 01:21:54,200 point. I keep thinking like that, you 1623 01:21:54,208 --> 01:21:57,600 know, Amazon Apple TV Netflix, like they're going to get into 1624 01:21:57,600 --> 01:22:00,400 sports because it's just, it's kind of the last thing that has 1625 01:22:00,500 --> 01:22:04,500 As you know the kind of pull on the flip side, I will say this 1626 01:22:04,500 --> 01:22:08,900 that when you look at every deal Netflix Disney Apple when they 1627 01:22:08,900 --> 01:22:13,100 make deals for meteorites sports are like the thing. 1628 01:22:13,100 --> 01:22:16,100 They hate to do. Because when you buy the MBA 1629 01:22:16,100 --> 01:22:19,300 rights like Disney, like I said, they bought Marvel. 1630 01:22:19,400 --> 01:22:23,000 They have Marvel forever. Like they can now show Marvel 1631 01:22:23,000 --> 01:22:26,600 movies for all of time. If you buy the MBA rights, you 1632 01:22:26,600 --> 01:22:28,600 don't get it forever. You by the Big Ten rights, you 1633 01:22:28,600 --> 01:22:32,300 get it for ten years. And Only these it you know those 1634 01:22:32,300 --> 01:22:35,000 companies don't like to. Then suddenly have to pull stuff 1635 01:22:35,000 --> 01:22:39,000 off their service like Netflix Disney, all of them, they like 1636 01:22:39,000 --> 01:22:42,600 collecting and now it's like now we are the home for every Star 1637 01:22:42,600 --> 01:22:45,900 Wars movie ever Dizzy's, not in the business of ten years from 1638 01:22:45,900 --> 01:22:48,300 now, saying, oh, Star Wars is now on Netflix. 1639 01:22:48,300 --> 01:22:50,400 Sorry, like, they want to build a universe where they have a 1640 01:22:50,407 --> 01:22:52,500 tab, they can sell, you know, rides for it. 1641 01:22:52,500 --> 01:22:55,200 And so they don't want to build a, you know, Big 10 football 1642 01:22:55,200 --> 01:22:57,700 theme park and then 10 years. So they don't have the right? 1643 01:22:57,700 --> 01:23:01,700 So it's I do wonder if those Streaming services are ever 1644 01:23:01,700 --> 01:23:05,200 going to get into sports and Aid in a full way because it's just 1645 01:23:05,200 --> 01:23:07,900 kind of a typical of what their business model is. 1646 01:23:08,200 --> 01:23:13,500 That said, the MBA is coming. Do I think in 2025 the big Ten's 1647 01:23:13,500 --> 01:23:16,400 kind of in the same spot? Like the Big Ten is in a nice 1648 01:23:16,400 --> 01:23:19,100 spot where they're one of the last big properties is going to 1649 01:23:19,108 --> 01:23:21,700 be available until the next cycle. 1650 01:23:22,300 --> 01:23:26,500 And so I think NBC's in a unique spot because they have a nice 1651 01:23:26,500 --> 01:23:31,900 streamer, but I think it's going to be To be very atypical for 1652 01:23:31,900 --> 01:23:33,300 like apples. They were going to buy the whole 1653 01:23:33,300 --> 01:23:36,400 rights and we're going to own it because well, it's not what 1654 01:23:36,400 --> 01:23:38,400 they've normally done. Well is they like to own 1655 01:23:38,400 --> 01:23:40,600 properties forever? But I'll but I'm going to pull 1656 01:23:40,600 --> 01:23:44,000 up that comment from Adam, Cabe Apple just committed two, and a 1657 01:23:44,000 --> 01:23:47,900 half billion dollars over ten years to MLS and the less. 1658 01:23:47,900 --> 01:23:51,800 Now they got an exclusive deal and MLS is doing the production 1659 01:23:52,500 --> 01:23:55,200 or paying for the production but still that's a lot of money. 1660 01:23:55,500 --> 01:23:59,500 I mean you know that's that that's about what we're looking 1661 01:23:59,500 --> 01:24:01,800 at potentially. You know that the Big Ten might 1662 01:24:01,800 --> 01:24:05,000 be able to pull if they play their cards, really right? 1663 01:24:05,000 --> 01:24:07,100 Maybe not two and a half billion but we're certainly talking in 1664 01:24:07,100 --> 01:24:11,200 the billions of dollars. Now the the problem for a lot of 1665 01:24:11,200 --> 01:24:14,000 people and I'll include myself. Well thank you like apple apple 1666 01:24:14,000 --> 01:24:16,600 it does have like just quick going there sitting on two 1667 01:24:16,600 --> 01:24:20,000 hundred billion dollars in just cash the revenue. 1668 01:24:20,000 --> 01:24:22,900 They may mean that's a that's a 12-month period of revenue for 1669 01:24:22,900 --> 01:24:25,900 them like it is, it's a it's a staggering money, it's a round. 1670 01:24:25,900 --> 01:24:28,900 It's a rounding error for Apple to spend that much money and his 1671 01:24:28,900 --> 01:24:32,700 and his and I will Last thing, I'll say this is like it is much 1672 01:24:32,700 --> 01:24:34,300 more in the realm of these companies. 1673 01:24:34,300 --> 01:24:37,400 I know it's not possible but just you know these companies 1674 01:24:37,400 --> 01:24:41,600 don't think in terms of let's buy the rights for the NBA, 1675 01:24:41,600 --> 01:24:43,800 they're much more. Like, let's just buy the MBA. 1676 01:24:44,000 --> 01:24:47,500 Like that's kind of where these companies are not saying it's 1677 01:24:47,500 --> 01:24:50,700 obviously not possible in college athletics, but I 1678 01:24:50,700 --> 01:24:53,700 wouldn't be surprised to see a more out-of-the-box, you know, 1679 01:24:53,700 --> 01:24:55,900 well, you have a so versus just being we're going to pay for 1680 01:24:55,900 --> 01:24:59,000 billion dollars. So, you know, this is this is 1681 01:24:59,000 --> 01:25:00,800 interesting to me. I mean ultimately, Mately. 1682 01:25:00,800 --> 01:25:02,100 I don't know what direction it goes. 1683 01:25:02,100 --> 01:25:05,000 I mean the even the grant of rights thing with the ACC you 1684 01:25:05,008 --> 01:25:08,400 know there was there was an interesting story last year 1685 01:25:08,700 --> 01:25:12,800 about Clemson at potentially joining the the SEC. 1686 01:25:12,900 --> 01:25:16,200 And you know the everybody points back to that grant of 1687 01:25:16,200 --> 01:25:20,500 rights thing. But ultimately if if the ACC 1688 01:25:20,500 --> 01:25:25,700 folds on its own especially if he has pn's involved then the 1689 01:25:25,700 --> 01:25:28,700 grant of rights is gone and even if the grant of rights sticks 1690 01:25:28,700 --> 01:25:31,900 around, all that happens is That the television Revenue that you 1691 01:25:31,907 --> 01:25:34,200 would have earned in the conference stays in the 1692 01:25:34,200 --> 01:25:36,600 conference. Well, if I'm only earning twenty 1693 01:25:36,600 --> 01:25:41,700 million dollars a year and I'm a Florida State or Miami or a 1694 01:25:41,708 --> 01:25:44,400 North Carolina and I have the potential to make a hundred 1695 01:25:44,400 --> 01:25:47,500 million dollars a year. I mean, okay, great. 1696 01:25:47,500 --> 01:25:50,300 I'm only making 80 million dollars a year for the, the the 1697 01:25:50,300 --> 01:25:52,000 next couple of years or whatever. 1698 01:25:52,100 --> 01:25:55,200 Yeah, it's better than its and may, it may not even be that, it 1699 01:25:55,200 --> 01:25:56,900 may just be okay. Well I'm gonna forfeit the 20 1700 01:25:56,900 --> 01:25:59,400 million but I'm making an extra 80 million on top of that 1701 01:25:59,400 --> 01:26:02,700 because I've got Anna left. Again we got to get lawyers 1702 01:26:02,700 --> 01:26:05,800 involved in this and it's my fault for not inviting a lawyer 1703 01:26:05,800 --> 01:26:07,300 to the podcast. We'll do that next time. 1704 01:26:07,300 --> 01:26:09,400 But this is also where the meteorites uses weren't, you 1705 01:26:09,400 --> 01:26:11,900 know, a yes and BC or an apple can say, we'll just we'll pay 1706 01:26:11,900 --> 01:26:12,400 that. Yeah. 1707 01:26:12,400 --> 01:26:15,100 But we'll eat the 20 million of that grant of rights and so 1708 01:26:15,100 --> 01:26:18,300 we'll just pay it off. So anyway, the last thing I'll 1709 01:26:18,300 --> 01:26:20,600 say on this then this is where I think it really gets 1710 01:26:20,600 --> 01:26:23,100 interesting. If you're the Big Ten, you might 1711 01:26:23,100 --> 01:26:25,000 look at this. And you might say, okay, if 1712 01:26:25,000 --> 01:26:27,300 that's the case, if we've got the money back and if we can buy 1713 01:26:27,300 --> 01:26:31,000 out the grant of rights, do you, Why? 1714 01:26:31,900 --> 01:26:35,300 I mean the the academic part of the Big Ten is tough because, 1715 01:26:35,300 --> 01:26:38,300 you know, you want a a you schools in most cases you want 1716 01:26:38,300 --> 01:26:39,800 schools. That really have a high academic 1717 01:26:39,800 --> 01:26:41,700 profile, but you also want market, share. 1718 01:26:42,000 --> 01:26:43,800 You also want to be able to get in the marketplace. 1719 01:26:43,800 --> 01:26:46,400 So, do you look at it and you say, you know what, we're going 1720 01:26:46,400 --> 01:26:50,000 to grab Miami, which is a pretty good academic school because 1721 01:26:50,000 --> 01:26:51,900 that brings a great football brand. 1722 01:26:52,100 --> 01:26:56,300 And another huge Market to our conference diagram at. 1723 01:26:56,300 --> 01:27:01,000 Miami hasn't been great lately. I'm, you know, but the You know, 1724 01:27:01,400 --> 01:27:03,000 you're really not going to bring a Florida State in because I 1725 01:27:03,008 --> 01:27:04,800 don't think they match the academic profile, but if you 1726 01:27:04,800 --> 01:27:07,900 could grab a Florida State or you could grab a Clemson and 1727 01:27:07,900 --> 01:27:11,400 keep that school from joining the SEC. 1728 01:27:11,700 --> 01:27:15,800 Now, suddenly you put him, you put your the whole thing into an 1729 01:27:15,800 --> 01:27:19,200 entirely different category because now you're competing on 1730 01:27:19,200 --> 01:27:23,300 the scc's turf for their players for their potential recruits. 1731 01:27:23,300 --> 01:27:25,600 I don't think you can't let the SEC get Notre Dame. 1732 01:27:25,700 --> 01:27:27,300 Yeah. That will absolute well and 1733 01:27:27,300 --> 01:27:29,400 that's the thing. I don't think that the Notre 1734 01:27:29,400 --> 01:27:31,600 Dame, whatever. The SEC. 1735 01:27:31,600 --> 01:27:35,400 I like that. That makes as little sense 1736 01:27:35,400 --> 01:27:40,600 culturally as, you know, as anything in college sports like 1737 01:27:40,700 --> 01:27:45,000 like Virginia Tech in, the ACC is a weird match because though, 1738 01:27:45,000 --> 01:27:48,900 that is, that is not really an ACC fan base in order. 1739 01:27:48,900 --> 01:27:52,700 Damon the SEC would be like a completely unmatched group, 1740 01:27:52,700 --> 01:27:53,900 right? That you mentioned. 1741 01:27:53,900 --> 01:27:57,300 The Notre Dame USC. You're also pretty bringing this 1742 01:27:57,300 --> 01:28:00,000 world that I love. If you get Notre Dame in Miami 1743 01:28:00,000 --> 01:28:01,700 and you can That Catholics and convicts. 1744 01:28:01,700 --> 01:28:04,000 Yeah, that's the nobody great Spider-Man worries. 1745 01:28:04,000 --> 01:28:06,100 You can bring back anyway. So we don't know where it's 1746 01:28:06,100 --> 01:28:08,800 going, but I do think the Big Ten, I'll ask this. 1747 01:28:08,800 --> 01:28:10,300 Yeah, we talked to schools a lot. 1748 01:28:10,800 --> 01:28:14,900 If if you see the Big Ten continuing to expand or that we 1749 01:28:14,900 --> 01:28:17,000 haven't mentioned, who you think the SEC would go after was one 1750 01:28:17,000 --> 01:28:19,900 of my questions, what do you? I'm curious, who you think on 1751 01:28:19,900 --> 01:28:21,200 the SEC and then, what do you see? 1752 01:28:21,200 --> 01:28:24,400 As a timeline of this happening? See it happening the next 12 to 1753 01:28:24,407 --> 01:28:26,900 24 months, but yeah, I'm also curious, who do you think the 1754 01:28:26,900 --> 01:28:28,200 SEC might? Well, okay. 1755 01:28:28,200 --> 01:28:32,200 So, you know, the I do that. There will be movement. 1756 01:28:32,300 --> 01:28:34,200 I don't know. The movement will be immediate, 1757 01:28:34,200 --> 01:28:37,100 but it kind of depends and this is the big uncertain factor for 1758 01:28:37,100 --> 01:28:41,100 me on this. Like if I'm if I'm looking at 1759 01:28:41,100 --> 01:28:43,600 this forward like the big Ten's going to be wrapping up its 1760 01:28:43,600 --> 01:28:48,000 media negotiations at some point and I think they would like to 1761 01:28:48,000 --> 01:28:50,700 know in order to aim in order to are you coming with us? 1762 01:28:50,700 --> 01:28:53,900 If so, let's put that on the table because guess what? 1763 01:28:53,900 --> 01:28:57,200 That means more money for you and it means more money for us. 1764 01:28:57,800 --> 01:29:00,200 You know, you grow the pie that way now. 1765 01:29:01,100 --> 01:29:04,600 You probably don't need to hurry it at this point but you do need 1766 01:29:04,600 --> 01:29:07,000 to factor that into the negotiations and that needs to 1767 01:29:07,000 --> 01:29:08,200 be a thing. And it's like look if you're 1768 01:29:08,200 --> 01:29:10,500 going to do this, we need to know because we got to work out 1769 01:29:10,500 --> 01:29:14,000 the contractual elements and that is going to be fascinating 1770 01:29:14,000 --> 01:29:18,500 to me to see how it all goes. You know, the big other item 1771 01:29:18,500 --> 01:29:22,600 here is ESPN and actually Ryan just brought this up. 1772 01:29:22,900 --> 01:29:27,400 The the SEC in the ACC are both essentially partnered primarily 1773 01:29:27,400 --> 01:29:30,900 with ESPN, you know what's fascinating to me about this The 1774 01:29:30,900 --> 01:29:33,900 thing is that ESPN was the reason why we didn't get the 1775 01:29:33,900 --> 01:29:38,800 four super conferences back in the last round of things because 1776 01:29:38,800 --> 01:29:43,000 they didn't want there to be that much consolidation. 1777 01:29:43,000 --> 01:29:45,600 They wanted to be able to, you know, to bid things down a 1778 01:29:45,608 --> 01:29:48,900 little bit so they got in the middle of things and they kept 1779 01:29:48,900 --> 01:29:50,500 Texas from leaving for the Pac-12. 1780 01:29:50,500 --> 01:29:55,000 But they also did that because the Pac-12 is a fox property and 1781 01:29:55,000 --> 01:29:58,300 the Big Ten is a fox property. And so you've got this proxy war 1782 01:29:58,300 --> 01:30:03,000 happening between ESPN, which has As the SEC and the ACC, and 1783 01:30:03,000 --> 01:30:07,200 the Big 12 and you've got the, you know, Fox which has the Big 1784 01:30:07,200 --> 01:30:10,900 Ten now and the remnants of the Pac-12. 1785 01:30:11,000 --> 01:30:15,000 And so, I'm curious to see how that goes because ultimately, I 1786 01:30:15,000 --> 01:30:17,300 think a lot of these schools, if you're smart, if you're an order 1787 01:30:17,300 --> 01:30:20,500 Dame, if you're a Clemson, if you're in North Carolina, if 1788 01:30:20,500 --> 01:30:24,100 you're a Miami, you're saying, what can you do for us? 1789 01:30:24,600 --> 01:30:26,800 Like, what, what can you provide us? 1790 01:30:26,800 --> 01:30:30,600 And, you know, the SEC just went through adding two new schools. 1791 01:30:30,900 --> 01:30:35,000 And yes Texas and Oklahoma both added something to the pie, but 1792 01:30:35,800 --> 01:30:39,700 with that, the SEC just kind of got up to where the Big Ten was 1793 01:30:39,700 --> 01:30:43,200 from a financial perspective. Maybe slightly ahead if I'm in 1794 01:30:43,200 --> 01:30:46,800 that and I'm like, okay if you know I found Miami or if I'm 1795 01:30:46,800 --> 01:30:49,900 Florida State or if I'm North Carolina, am I going to join the 1796 01:30:49,900 --> 01:30:53,200 SEC where suddenly I'm like the eighth or ninth or tenth most 1797 01:30:53,200 --> 01:30:57,000 important brand in football or do I want to join the Big Ten 1798 01:30:57,200 --> 01:31:00,300 where I'm going to be higher up in the echelon and maybe make 1799 01:31:00,300 --> 01:31:02,500 more? Money and have more flexibility 1800 01:31:02,500 --> 01:31:06,200 because I'm not in a conference that's cannibalizing, its 1801 01:31:06,200 --> 01:31:08,400 schedule. And, you know, is already 1802 01:31:08,400 --> 01:31:10,700 committed. You know, the one nice thing 1803 01:31:10,700 --> 01:31:13,200 about being a Coast to Coast conference is you've got a much 1804 01:31:13,200 --> 01:31:15,500 larger television window to put games on it. 1805 01:31:15,700 --> 01:31:19,700 And so, you know, unlike I mean all the SEC schools are in 1806 01:31:20,200 --> 01:31:20,800 there. Yeah. 1807 01:31:20,800 --> 01:31:23,600 They're they're in a there in a window and there's only so many 1808 01:31:23,600 --> 01:31:28,400 prime time slots that really work and you know the pack is a 1809 01:31:28,407 --> 01:31:30,600 big tank enough for Prime Time games ever. 1810 01:31:30,800 --> 01:31:31,500 Saturday. Yeah. 1811 01:31:31,700 --> 01:31:35,400 So that's that's going to be the big thing to watch for me is, 1812 01:31:35,400 --> 01:31:37,900 how does all that play out? And I don't know the answer, but 1813 01:31:37,900 --> 01:31:40,300 it's a lot of fun to talk about and we've already done an hour 1814 01:31:40,300 --> 01:31:42,100 and a half on this. I think we're going to, we're 1815 01:31:42,100 --> 01:31:46,200 going to call time on it, but I would encourage you all to stick 1816 01:31:46,200 --> 01:31:49,500 around. I'm going to, as I mentioned, be 1817 01:31:49,500 --> 01:31:52,400 doing at least one more podcast. Probably to on this, over the 1818 01:31:52,400 --> 01:31:54,200 weekend. We've got some special guests to 1819 01:31:54,200 --> 01:31:56,400 bring in, get their perspective on things. 1820 01:31:56,400 --> 01:32:00,000 I really appreciate everybody tuning in on very short notice 1821 01:32:00,300 --> 01:32:02,600 to Talk with us about this. Some great comments. 1822 01:32:02,600 --> 01:32:04,500 What are your thoughts on possibly getting more Bill 1823 01:32:04,500 --> 01:32:06,300 Walton in your life? Now I love it. 1824 01:32:06,400 --> 01:32:10,000 I mean give me all the Bill Walton like Bill Walton doing a 1825 01:32:10,000 --> 01:32:12,100 mid-February game in Bloomington. 1826 01:32:12,300 --> 01:32:14,000 I can't wait to hear him complaining. 1827 01:32:14,000 --> 01:32:17,600 I was riding my bicycle and it's like five degrees outside like 1828 01:32:17,600 --> 01:32:20,400 just I can't wait just just just do. 1829 01:32:20,400 --> 01:32:22,900 The content will will be amazing. 1830 01:32:23,400 --> 01:32:28,200 But know I you know, I guess to summarize my thoughts on this I 1831 01:32:28,200 --> 01:32:31,300 me, I get again, as I said at the beginning of the podcast, I 1832 01:32:31,300 --> 01:32:36,200 get why people are unhappy because what they are used to in 1833 01:32:36,200 --> 01:32:38,600 college, sports has rapidly disappeared. 1834 01:32:38,600 --> 01:32:43,800 And I'd love to tell you that, that was somehow an illusion or 1835 01:32:43,800 --> 01:32:45,500 that we're going to go back to the good old days and it's just 1836 01:32:45,500 --> 01:32:48,700 not. And right now, it's one of those 1837 01:32:48,700 --> 01:32:52,200 situations where the Big Ten and Indiana are in a much better 1838 01:32:52,200 --> 01:32:53,800 position today than they were yesterday. 1839 01:32:53,800 --> 01:32:57,400 Because now you've added two schools in a major media. 1840 01:32:57,500 --> 01:33:01,700 The market that have tremendous cachet that that's going to put 1841 01:33:01,700 --> 01:33:03,800 you in a financial position where you're going to be able to 1842 01:33:03,800 --> 01:33:06,800 sustain and maybe even improve in certain areas and it's going 1843 01:33:06,800 --> 01:33:09,600 to create some tremendous games, some tremendous matchups going 1844 01:33:09,600 --> 01:33:11,300 to create a whole new era of college sports. 1845 01:33:11,500 --> 01:33:13,200 It's going to look different than the last era of college 1846 01:33:13,200 --> 01:33:16,000 sports and I know that's going to be disappointing to some 1847 01:33:16,000 --> 01:33:18,000 people. But if, you know, as you 1848 01:33:18,008 --> 01:33:21,000 mentioned, you can either be part of the haves or the Have 1849 01:33:21,000 --> 01:33:25,700 Nots and you know, I use part of the halves right now and that's 1850 01:33:25,700 --> 01:33:28,100 nice to see. And there's a lot of Cool and 1851 01:33:28,100 --> 01:33:30,500 interesting and probably peculiar things that are going 1852 01:33:30,500 --> 01:33:33,900 to happen as things shift over the next few years. 1853 01:33:34,400 --> 01:33:36,800 Some of which that we can't predict right now, but I'm 1854 01:33:36,800 --> 01:33:39,800 fascinated at least from my perspective to watch all of it, 1855 01:33:39,800 --> 01:33:42,400 take place and see how it all shakes out. 1856 01:33:43,200 --> 01:33:45,600 Yeah, I mean, it's, I will reiterate what I said. 1857 01:33:45,600 --> 01:33:48,100 This is a good thing and you're in a spot where you need to be 1858 01:33:48,100 --> 01:33:51,200 growing or you're going to be picked apart and it's really 1859 01:33:51,200 --> 01:33:58,600 good, but it's really good that We are part of a growing 1860 01:33:58,600 --> 01:34:01,100 conference and it looks like there's going to be two winning 1861 01:34:01,100 --> 01:34:03,500 conferences as the way this works out and we're part of one 1862 01:34:03,500 --> 01:34:06,100 of them and it's really good luck that we're not just the 1863 01:34:06,100 --> 01:34:08,100 kind of the last one in like we're one of the founding 1864 01:34:08,100 --> 01:34:09,900 members. So we can, we can make fun of 1865 01:34:09,900 --> 01:34:11,600 Maryland. And we can make fun of Records. 1866 01:34:11,600 --> 01:34:15,800 Like we're one of the oh, jeez of the Big Ten and you get Notre 1867 01:34:15,800 --> 01:34:18,900 Dame, it's like Indiana. The state is the center of the 1868 01:34:18,900 --> 01:34:21,600 Big Ten Conference right would have, hey, Gris Gris of the 1869 01:34:21,600 --> 01:34:23,700 schools. Would be there intentionally. 1870 01:34:23,700 --> 01:34:26,700 Northwestern Illinois, really close and not too not too. 1871 01:34:26,700 --> 01:34:29,200 Hey. Just the crossroads of America. 1872 01:34:29,200 --> 01:34:32,900 The crossroads of the Big Ten. Yeah, that's dope, Rebecca 1873 01:34:32,900 --> 01:34:36,000 crossover classic. But, you know, it's and you 1874 01:34:36,008 --> 01:34:38,700 know, hey, I love the idea of you Indiana playing at Pauley 1875 01:34:38,700 --> 01:34:42,700 and UCLA coming here, you know, seeing those things happen, 1876 01:34:42,900 --> 01:34:44,800 Indiana playing USC and football it. 1877 01:34:44,800 --> 01:34:48,800 This this is all good stuff. And again, the the thing that 1878 01:34:49,900 --> 01:34:53,300 the money just can't be understated and the fact that it 1879 01:34:53,300 --> 01:34:56,200 puts us ahead of everyone else. We just keep growing it as good. 1880 01:34:56,200 --> 01:35:00,500 But no, I'm I'm Cited. And I'm, I hope that I'm very 1881 01:35:00,500 --> 01:35:02,300 curious to see who makes the next move. 1882 01:35:02,400 --> 01:35:04,800 Like, it'll happen at some point but is it is it the Big Ten or 1883 01:35:04,800 --> 01:35:08,000 is he the SEC? But I will say now I feel very 1884 01:35:08,000 --> 01:35:10,500 good that we are in steady hands because I was very worried. 1885 01:35:10,500 --> 01:35:13,200 The Big Ten was just going to stand Pat and like we did the 1886 01:35:13,200 --> 01:35:17,600 right thing but you know you have to give the Big Ten credit 1887 01:35:17,600 --> 01:35:21,200 for a lot of things, over the last 25 years that you mentioned 1888 01:35:21,200 --> 01:35:24,200 the history of things, but they were very forward thinking in 1889 01:35:24,200 --> 01:35:29,000 getting their own network. So Very fair point there on the 1890 01:35:29,000 --> 01:35:31,500 Twitter but you know, they were the one to push this forward 1891 01:35:31,500 --> 01:35:33,400 with a network or the time, everyone's like what you had to 1892 01:35:33,400 --> 01:35:36,000 play in the Big Ten Network. Well, that that changed the 1893 01:35:36,000 --> 01:35:38,100 Paradigm for everything. The suddenly all the other 1894 01:35:38,200 --> 01:35:41,000 conferences were fighting to get their own network up and running 1895 01:35:41,300 --> 01:35:44,500 the Big Ten was first, you know, they expanded into into, you 1896 01:35:44,500 --> 01:35:46,200 know, everyone. The Rutgers thing is funny, but 1897 01:35:46,200 --> 01:35:48,200 it's like that got. It was they were looking at 1898 01:35:48,200 --> 01:35:51,200 markets really before, other conferences, were looking at 1899 01:35:51,200 --> 01:35:54,300 markets, like we're going to unlock New York to help our TV 1900 01:35:54,300 --> 01:35:56,900 market. And as you said, the money only 1901 01:35:56,900 --> 01:35:58,700 got better. Better as they added schools. 1902 01:35:58,700 --> 01:36:01,000 They added Nebraska which again, is kind of the we're going to 1903 01:36:01,000 --> 01:36:02,700 buy it. We're going to get a brand in 1904 01:36:02,700 --> 01:36:06,000 the Big Ten and they've been very forward thinking and you 1905 01:36:06,000 --> 01:36:09,900 know the SEC made their move. I would say that our move of 1906 01:36:09,900 --> 01:36:15,500 getting USC and UCLA was just a better better move, it looks 1907 01:36:15,500 --> 01:36:19,400 better and it feels more like we're getting to Brands who want 1908 01:36:19,400 --> 01:36:21,400 to be with us where it almost feels like Texas. 1909 01:36:21,400 --> 01:36:24,100 And Oklahoma are kind of, you know, sorry for the metaphor. 1910 01:36:24,100 --> 01:36:26,200 But kind of bucking horses you're bringing in that are kind 1911 01:36:26,200 --> 01:36:28,600 of like well really ho These guys, like, do they really want 1912 01:36:28,600 --> 01:36:29,700 to be here? They fucking around. 1913 01:36:29,700 --> 01:36:33,900 Like this feels way more synergetic, so it just all along 1914 01:36:33,900 --> 01:36:35,700 the way. It's like, it does feel like we 1915 01:36:35,700 --> 01:36:38,000 are in good hands and while I felt like maybe they were being 1916 01:36:38,000 --> 01:36:41,100 too passive, they've been on the the front of the curve the whole 1917 01:36:41,100 --> 01:36:42,800 time. So I feel like the next moves 1918 01:36:42,800 --> 01:36:44,800 they make, we have to give them credit, they're doing the right 1919 01:36:44,800 --> 01:36:48,500 thing, so I'm super happy. We'll talk more about this as we 1920 01:36:48,500 --> 01:36:50,000 move forward. I like to thank everybody for 1921 01:36:50,000 --> 01:36:53,200 joining us. Thanks to Scott for hopping on 1922 01:36:53,200 --> 01:36:56,400 on short notice. It's always fun to talk about 1923 01:36:56,400 --> 01:36:58,200 these things with you. And Thanks to everybody for all 1924 01:36:58,200 --> 01:37:01,000 your comments on Twitter on YouTube. 1925 01:37:01,100 --> 01:37:05,300 During this whole podcast, our thanks to home-field apparel, 1926 01:37:05,500 --> 01:37:08,900 who, of course, is our title sponsor and has more vintage 1927 01:37:08,900 --> 01:37:10,200 stuff that they'll be throwing out here. 1928 01:37:10,200 --> 01:37:13,000 Since Big, Ten shirt looking logo, looking forward to that 1929 01:37:13,500 --> 01:37:16,000 and I, as I joked on the last podcast, I'm looking forward to 1930 01:37:16,000 --> 01:37:18,800 the collection of defunct conference logo shirts. 1931 01:37:19,800 --> 01:37:23,400 Like the first time I can buy like a vintage Pac-12 shirt. 1932 01:37:23,400 --> 01:37:27,300 Logo are too soon. All right, Pete, just amazed 1933 01:37:27,400 --> 01:37:30,800 Anyway, thanks to all you folks for joining us and we'll be back 1934 01:37:30,900 --> 01:37:34,400 later on in the week with some more podcasts on this particular 1935 01:37:34,400 --> 01:37:37,400 topic. And we'll be back in July with 1936 01:37:37,700 --> 01:37:40,700 IU football as it's getting ready to go, we'll talk some IU, 1937 01:37:40,700 --> 01:37:43,000 basketball, as well. So, thanks again, for joining 1938 01:37:43,000 --> 01:37:45,300 us. Everybody for Scott over there. 1939 01:37:45,900 --> 01:37:48,500 I'm Galen. This is Crimson, cast will catch 1940 01:37:48,500 --> 01:37:51,300 you folks on the flip side? Be sure to tune into assembly 1941 01:37:51,300 --> 01:37:52,800 call. As they will have, they had 1942 01:37:52,800 --> 01:37:54,300 plenty to say on assembly call Radio tonight. 1943 01:37:54,300 --> 01:37:57,100 Be sure to listen to that episode as well. 1944 01:37:57,400 --> 01:37:59,300 So anyway, catch you folks on the flip side. 1945 01:37:59,300 --> 01:38:02,800 Bring back the bison and welcome to Los Angeles. 1946 01:38:02,800 --> 01:38:05,300 Ladies and gentlemen, have a good one.