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You're listening to the Back 
Home Network presented by Home 

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Field Apparel. 
Welcome back to Crimson Cast 

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Galen Clavier joining you Here 
it is Saturday, July 13th. 

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Apologies, we've been out of 
touch for a little bit this 

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week, but hey back happy to be 
talking to my you sports with 

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you folks as we continue to draw
ever closer to the start of the 

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college football season. 
That's coming up here in about 

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six weeks now, which is wild and
practice going to be reconvening

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sooner than that. 
So a lot of things to get 

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excited about on that front. 
And then of course, there's 

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always basketball, which is 
looming on the horizon and 

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coming up sooner than you might 
think. 

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So there's just a lot not going 
on, but a lot to anticipate 

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right now. 
So we're going to tackle a 

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couple of things. 
Small podcast today and we'll 

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have a larger one a little bit 
later on as we get into this new

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week. 
First of all, just a couple of 

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reminders. 
You're listening to Crimson 

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cast, which of course is part of
the Back Home network. 

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Be sure to check out all the 
Back Home Network shows that are

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out there. 
Assembly Call Radio. 

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I think back up and running this
past week or this upcoming week.

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We've got of course, XS and 
Joes. 

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I might be making an appearance 
on XS and Joes at some point 

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here soon, but the the guys just
dropped a really interesting 

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episode about college basketball
history and whether a school's 

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past actually matters. 
And it's a nice long episode. 

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It's like 2 hours long or close 
to it in the the firm tradition 

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of Crimson cast and what we try 
to do on the back home network, 

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which is give you the content 
you're looking for. 

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So go check that out. 
And of course, plenty of other 

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great shows on the network for 
you to check out also. 

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All right, let's tackle a couple
of items. 

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Earlier on this past week, all 
of the news was about IU 

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dropping their schedule for this
upcoming year in the non 

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conference in basketball and 
some mixed opinions, although I 

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would say most of the opinions 
ended up being kind of more 

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negative than anything else. 
And I think that that's really 

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fascinating, not surprising, but
fascinating. 

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And I'm going to talk a little 
bit about. 

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The perceptions of this schedule
versus the realities of this 

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schedule and and kind of why 
Indiana finds themselves in the 

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position that they're in. 
And so first of all, if you 

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haven't checked it out, 
Indiana's non conference 

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schedule tipping off on the 6th 
of November, which is a 

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Wednesday, they'll be hosting 
SIU Edwardsville. 

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And then that following Sunday, 
they've got Eastern Illinois, 

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then basically a week off and 
then South Carolina visiting 

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Bloomington. 
That's an interesting game. 

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We talked about that a little 
bit a couple of months ago when 

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that was first announced. 
UNC Greensboro on the schedule 

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the following Thursday. 
And then of course, Indiana in 

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the Bahamas taking on a bunch of
interesting teams in the Battle 

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for Atlantis. 
If you're not up on the Battle 

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for Atlantis field, just a 
reminder it's it's of course IU,

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but we've also got in that 
matchup. 

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We've got that. 
We don't know who Indiana's 

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going to play at. 
The draw has not been announced,

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but Arizona, Davidson, Gonzaga, 
Louisville, Oklahoma, Providence

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and West Virginia. 
So a couple of really marquee 

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programs in there in Arizona and
Gonzaga and Indiana kind of in 

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the third slot maybe maybe 
Oklahoma. 

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But I'd say from a brand name 
perspective, obviously Indiana, 

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arguably the the the best known 
brand, even though of course 

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Arizona and Gonzaga have 
certainly had a lot more recent 

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success. 
But that's a three-game stretch 

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right over Thanksgiving break. 
Then Indiana playing Sam Houston

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on the Tuesday following that 
December 3rd, Miami of Ohio on a

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Friday that's also in 
Bloomington. 

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Then a gap where you will 
certainly see the Big 10 games 

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that Indiana plays in December 
popping up. 

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Then Chattanooga on the 21st of 
December and then Winthrop on 

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the 29th. 
So that's the that's the line up

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now. 
A lot of people came out and 

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were really disappointed in the 
schedule. 

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And part of that, frankly, was 
the way that the graphic for the

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schedule, you know, couldn't 
really include the Battle for 

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Atlantis teams because you don't
know who Indiana's going to play

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yet. 
And there's no guarantee, you 

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know, there, there will be four 
teams that Indiana won't play in

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that group. 
And and nobody knows not just 

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from the draw, but also wins and
losses. 

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The way that the Atlantis 
tournament is set up is the same

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way that like Maui is set up 
where you'll have a winner's 

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bracket and a loser's bracket 
and that'll determine a lot of 

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the following matchups. 
So when you just look at the 

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schedule as it was announced, 
you know, I could understand to 

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some degree why there was some 
initial dislike or distaste for 

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what the schedule look like 
because it it doesn't look 

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particularly impressive. 
But you throw in potentially 

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playing Gonzaga, Arizona, 
Oklahoma, Providence, I mean, 

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that certainly brightens the 
schedule up, especially if you 

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get three games against teams of
that caliber and that brand 

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name, suddenly it looks a lot 
better. 

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But that's not how the graphic 
looked. 

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And so a lot of people just 
reacting to the graphic and not 

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really looking into the other 
aspects of the schedule. 

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Now, even if you just take those
teams, though, and you know, and

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set the Atlantis stuff aside, I 
think it's important to keep in 

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mind that one of the things that
we've seen within the confines 

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of scheduling and how the net is
being used the the NET, the the,

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the way the metric that the NCAA
selection committee uses to 

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figure out seating and selection
for the NCAA. 

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There is an argument to be made 
for trying to schedule kind of 

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mid tier teams in college 
basketball. 

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So teams ranked between say 100 
and 250. 

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And also, you know, there's some
argument to be made for 

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scheduling even worse teams than
that, teams in the sub two 50s 

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that you just blow out. 
And we saw this last year with 

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teams like Iowa State and and 
the Big 12 in general was kind 

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of viewed as a either an 
offender or a really smart 

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conference, depending on one on 
how you want to approach this. 

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But essentially, you know what 
what we saw in this process was 

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IU essentially taking a 
scheduling tack that does appear

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to be intelligent in terms of 
the way that the metrics play 

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with the relative strength of 
teams and the way the computers 

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think about those teams. 
So for IUI think a lot of this 

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is really, well, we want to make
sure that our net doesn't have 

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what happened to it last year 
happen where Indiana 

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underperformed against bad teams
and then really didn't perform 

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well against good teams. 
And you know, that essentially 

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locked Indiana into a situation 
where their metrics looked 

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terrible. 
And even though they went on 

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that five game-winning streak 
towards the end of the season, 

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it really didn't do a whole lot.
It got them maybe into the very 

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outer conversation for an NIT 
bid, but enough damage had been 

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done over the course of the non 
conference in the beginning of 

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the conference season that it 
didn't matter that much. 

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So this schedule takes a bit of 
a different tack. 

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There are fewer bad teams on the
schedule. 

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The only two that are really 
horrific I would argue would be 

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SIU Edwardsville and Eastern 
Illinois. 

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And you do need a couple of 
those teams on the schedule. 

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I think especially for a team 
like Indiana this upcoming year 

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where you've got a bunch of 
brand new pieces, talented 

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pieces, but brand new pieces who
haven't played together, it 

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would be not the most 
intelligent thing to schedule 

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tougher opponents, even mid tier
opponents, you know, early on, 

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because you got to give that 
team some time, at least a 

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couple of games to get their 
feet under them, especially 

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since those two games lead into 
playing a power conference 

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opponent in South Carolina and 
one that made the NCAA 

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tournament last year. 
So that's, you know, I, I do 

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think a lot of the, the reaction
to the schedule has been based 

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upon reactions to prior 
schedules that Indiana's had. 

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And while certainly that's a 
separate conversation, I'll get 

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into that a little bit later. 
You have to take every year to 

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some degree as its own 
individual entity. 

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And when I look at this 
schedule, I think it makes a lot

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of sense for this particular 
Indiana team. 

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You start off with some lesser 
competition, you let the team 

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gel a bit, you ramp it up a 
little bit by playing that South

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Carolina game. 
And, and, you know, even UNC 

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Greensboro, which is, you know, 
you, you look at that, that 

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brand name and you'd say, well, 
who the heck is UNC Greensboro? 

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Why is Indiana even bothering? 
And yet UNC Greensboro's a, a 

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pretty good team. 
You know, last year they were 

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147th and Ken Palm, they won 21 
games. 

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They've had three years in a row
where they've been in the top 

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200 at Ken Palm. 
They made the NCAA Tournament in

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00:11:17,280 --> 00:11:19,880
2021 when Wes Miller was the 
head coach there. 

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You know, that's a good program.
That's a program that if you go 

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back like since 2016, they've 
only had one season where 

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they've lost, excuse me, where 
they've won less than 20 games. 

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So, you know, that's a that's a 
game that's going to be against 

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an opponent that I think is 
going to be projected to be, you

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know, relatively decent. 
If you look at the Torvic 

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numbers that that came out here 
recently, they are still 

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projected about in that one 4141
range. 

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And that's the type of team that
you do want to play as a warm up

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for going to Atlantis. 
Again, you don't want to play a 

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team necessarily that is, I 
think you know, a, a, a top 50 

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squad there because you're 
already going to go likely play 

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at least a couple of those and 
you again, you want to give your

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team some time to gel. 
So, you know, I do think that 

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the way the schedules laid out 
makes sense and as someone who's

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done bracketology for years, I 
understand the concept by which 

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this was designed. 
So I think that that's important

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00:12:18,880 --> 00:12:20,600
to keep in mind. 
However, I also think it's 

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important to set aside a little 
bit because if you're going to 

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00:12:24,240 --> 00:12:27,360
go added from that perspective, 
you have to go back and think 

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00:12:27,360 --> 00:12:28,760
about something that I said 
before. 

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Who you schedule and how the 
metrics look at how you are done

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against that schedule is really 
a product of what are the 

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projected margins between your 
team and the team that you're 

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playing and how do you fare in, 
in the circumstance where you're

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you're matching up against that 
team. 

225
00:12:50,480 --> 00:12:56,040
So what I mean by that is if you
are taking on, let's say the 

226
00:12:56,040 --> 00:13:01,120
150th ranked team in the country
and you're projected to win that

227
00:13:01,120 --> 00:13:06,320
game by 9 points and you win by 
9 points, the metrics are going 

228
00:13:06,320 --> 00:13:08,880
to be like, all right, well, 
they did what we projected them 

229
00:13:08,880 --> 00:13:11,080
to do. 
That doesn't mean that that 

230
00:13:11,320 --> 00:13:14,880
they're better than we the, the 
computers thought they were. 

231
00:13:14,880 --> 00:13:17,280
That means that they are what 
the computer said they were. 

232
00:13:17,680 --> 00:13:20,760
If you go in and win that game 
by three points, the computer 

233
00:13:20,760 --> 00:13:24,560
say, well, Indiana must not be 
as good as we had projected 

234
00:13:24,560 --> 00:13:28,000
because they won by less than 
what our numbers say. 

235
00:13:28,000 --> 00:13:30,280
They should have won by taking 
all the different items of the 

236
00:13:30,280 --> 00:13:33,520
both teams into account. 
If you win by more than nine, 

237
00:13:33,760 --> 00:13:36,480
then it's like, well, hey, 
Indiana is better than the 

238
00:13:36,480 --> 00:13:38,840
projection and that causes your 
rating to increase. 

239
00:13:39,160 --> 00:13:42,800
That's basically the simplest 
version of explaining how that 

240
00:13:42,800 --> 00:13:47,280
system works, and I think that. 
You know, this is something that

241
00:13:47,280 --> 00:13:52,920
a lot of people get confused by.
When we talk through scheduling 

242
00:13:52,920 --> 00:13:55,840
and why you do certain things 
that you do, and it's why, you 

243
00:13:55,840 --> 00:13:57,560
know, if you look at what 
happened with this last year 

244
00:13:57,560 --> 00:14:01,320
with Indiana, that the problem 
that they had was largely that 

245
00:14:01,440 --> 00:14:04,840
they're, you know, that they 
were projected to win by much 

246
00:14:04,840 --> 00:14:06,720
larger margin than they actually
did. 

247
00:14:07,360 --> 00:14:09,920
So, for instance, that Florida 
Gulf Coast game that Indiana 

248
00:14:09,920 --> 00:14:13,560
struggled in early on the first 
game of the season last year, 

249
00:14:14,360 --> 00:14:18,960
you know, going into that game, 
Indiana was projected to win by 

250
00:14:18,960 --> 00:14:22,000
more than the six points that 
they won by the army game. 

251
00:14:22,160 --> 00:14:25,320
The next game was a game that 
Indiana was should have won by a

252
00:14:25,320 --> 00:14:27,840
significantly broader margin 
than they did, but they only win

253
00:14:27,840 --> 00:14:30,080
by 8. 
That's what the computers are 

254
00:14:30,080 --> 00:14:32,800
looking at. 
So that's where when you look at

255
00:14:32,800 --> 00:14:36,280
this year's schedule on paper, 
it makes sense. 

256
00:14:37,320 --> 00:14:42,520
Actually playing the games, I 
think there's some concern both 

257
00:14:42,520 --> 00:14:46,280
because Indiana is going to have
to get off to a good start 

258
00:14:46,280 --> 00:14:50,320
against those lesser teams this 
season in terms of over 

259
00:14:50,320 --> 00:14:52,800
performance versus what the 
metrics are saying. 

260
00:14:53,480 --> 00:14:58,200
But also because I think that, 
you know, there's some 

261
00:14:58,200 --> 00:15:01,520
significant questions about 
whether Indiana's really capable

262
00:15:01,520 --> 00:15:04,280
of playing that way and whether 
they're, you know, they're 

263
00:15:04,280 --> 00:15:06,320
they're different than what we 
saw last year. 

264
00:15:07,000 --> 00:15:09,960
And this may end up being a 
situation where Indiana quickly 

265
00:15:09,960 --> 00:15:13,440
gets into a groove and is able 
to win games by by wide margins.

266
00:15:13,440 --> 00:15:14,680
That is absolutely a 
possibility. 

267
00:15:14,680 --> 00:15:16,160
That's what Indiana has to have 
happen. 

268
00:15:16,440 --> 00:15:18,600
They have to over perform what 
the metrics say. 

269
00:15:19,200 --> 00:15:23,760
But I understand the IU fans and
the the external media observers

270
00:15:23,760 --> 00:15:27,600
who might look at this and say, 
you know, we haven't really seen

271
00:15:27,600 --> 00:15:31,240
Indiana blow out a lot of lesser
competition. 

272
00:15:31,760 --> 00:15:35,720
They have more often than not 
played down to the level of the 

273
00:15:35,720 --> 00:15:37,360
teams that they are playing 
against. 

274
00:15:37,640 --> 00:15:41,160
And they also have a struggle to
play up to the top competition 

275
00:15:41,160 --> 00:15:43,560
that they've played against. 
You know, they they, they 

276
00:15:43,560 --> 00:15:46,360
clearly played well against 
Kansas last year at home and 

277
00:15:46,360 --> 00:15:49,200
that was nice. 
But they really underperformed 

278
00:15:49,200 --> 00:15:52,360
against UConn down the stretch. 
And they underperformed 

279
00:15:52,360 --> 00:15:54,560
basically the entire game 
against Auburn. 

280
00:15:54,680 --> 00:15:57,280
And that essentially set the 
table because it wasn't just 

281
00:15:57,280 --> 00:16:01,160
that Indiana lost those games in
the cases of the Connecticut and

282
00:16:01,160 --> 00:16:03,920
Auburn game, it was that they 
lost by more than the computers 

283
00:16:03,920 --> 00:16:05,880
said that they should have. 
And I think that's a real 

284
00:16:05,880 --> 00:16:11,280
concern with this team is that 
you don't know still based upon 

285
00:16:11,360 --> 00:16:13,640
not knowing what the offense is 
going to look like, not knowing 

286
00:16:13,640 --> 00:16:15,320
how efficient the defense is 
going to be. 

287
00:16:15,320 --> 00:16:20,360
And having seen the problems 
that the defense has had in 

288
00:16:20,360 --> 00:16:23,080
playing at a high level from an 
efficiency perspective in the 

289
00:16:23,080 --> 00:16:27,120
last couple of years, you do 
worry about Indiana's ability to

290
00:16:27,120 --> 00:16:30,520
showcase to the computers and to
the metrics that they are 

291
00:16:30,520 --> 00:16:32,880
actually a better team than 
whatever their projections are 

292
00:16:32,880 --> 00:16:35,600
going to be. 
You know, there was an 

293
00:16:35,600 --> 00:16:39,440
interesting article that or set 
of articles that came out this 

294
00:16:39,440 --> 00:16:42,960
week. 
And inside the hall had I 

295
00:16:42,960 --> 00:16:46,160
thought some some interesting 
things on this looking at what 

296
00:16:46,160 --> 00:16:48,800
the expectations would be for 
this upcoming year. 

297
00:16:49,200 --> 00:16:53,720
And you know, one of the things 
that you note in all of this is 

298
00:16:53,720 --> 00:16:58,400
that Indiana is I think actually
Tony Adrania had this as well. 

299
00:16:59,520 --> 00:17:03,120
You know, Indiana's projection I
think is right now probably 

300
00:17:03,120 --> 00:17:06,480
going to be somewhere in the 
realm of like 30th to 40th in 

301
00:17:06,480 --> 00:17:10,200
Kenpalm and in Torvik and in 
some of these other metrics. 

302
00:17:10,200 --> 00:17:14,839
Well, what does that mean? 
That's that's a huge jump 

303
00:17:14,839 --> 00:17:18,400
actually from where Indiana 
spent most of the year last year

304
00:17:18,400 --> 00:17:19,599
and where they finished the 
season. 

305
00:17:19,599 --> 00:17:24,599
Indiana finished 91st in Kenpalm
last year and Indiana finished 

306
00:17:24,880 --> 00:17:29,400
83rd in Torvik, so you're 
talking about a 50 to 60 spot 

307
00:17:29,400 --> 00:17:31,960
jump Now. 
Is Indiana going to be 50 to 60 

308
00:17:31,960 --> 00:17:34,560
spots better? 
I would say with the talent that

309
00:17:34,560 --> 00:17:38,480
they've got, probably, but they 
have to play that way and being 

310
00:17:38,480 --> 00:17:42,680
at that level or pushing up into
the top 30, the top 20 is going 

311
00:17:42,680 --> 00:17:47,680
to require Indiana to play at a 
much higher and more consistent 

312
00:17:47,680 --> 00:17:51,520
level than they did last year 
against all competition. 

313
00:17:52,120 --> 00:17:53,160
You know, and I think it's 
different. 

314
00:17:53,320 --> 00:17:56,280
Like clearly there are a far 
more talented team than these 

315
00:17:56,280 --> 00:17:59,520
smaller scale programs that 
they're going up against, but 

316
00:17:59,520 --> 00:18:02,520
can they play at that level? 
You know, if you look at what 

317
00:18:02,520 --> 00:18:05,840
made Iowa State, for instance, 
such a metrics darling last 

318
00:18:05,840 --> 00:18:09,360
year, it wasn't that they just 
won a bunch of games. 

319
00:18:09,480 --> 00:18:12,320
It was that they blew out most 
of their opponents. 

320
00:18:12,720 --> 00:18:15,920
And the games that they lost 
against good opponents, they 

321
00:18:15,920 --> 00:18:17,760
lost by relatively small 
margins. 

322
00:18:17,760 --> 00:18:19,440
There were very few games last 
year. 

323
00:18:19,720 --> 00:18:22,720
In fact, I think there was only 
one game last year where Iowa 

324
00:18:22,720 --> 00:18:27,120
State lost by double digits and 
that was a game at BYU, which 

325
00:18:27,120 --> 00:18:30,360
didn't hurt them too much 
because BYU was projected as a 

326
00:18:30,360 --> 00:18:32,840
really good team by the metrics.
So that's that's what I'm saying

327
00:18:32,840 --> 00:18:35,880
with all of this. 
So if you're, if you're looking 

328
00:18:35,880 --> 00:18:39,640
at this schedule and you're 
saying IU under scheduled, 

329
00:18:40,280 --> 00:18:43,680
that's not necessarily true. 
But for this schedule to be a 

330
00:18:43,680 --> 00:18:47,080
good one for Indiana, they're 
going to have to perform above 

331
00:18:47,080 --> 00:18:49,560
expectations. 
Because that's what's going to 

332
00:18:49,560 --> 00:18:52,440
pump their metrics up. 
And so the table is set to do 

333
00:18:52,440 --> 00:18:55,400
that. 
And now it's just a matter of 

334
00:18:55,400 --> 00:18:58,440
Indiana and and Mike Woodson and
the coaching staff going out and

335
00:18:58,440 --> 00:19:01,920
making this happen. 
And, you know, I'm very 

336
00:19:01,920 --> 00:19:04,080
optimistic about the personnel 
they've got that could make it 

337
00:19:04,080 --> 00:19:05,840
happen. 
But that's ultimately the 

338
00:19:05,840 --> 00:19:07,960
equation that you have to think 
about with all of this. 

339
00:19:08,760 --> 00:19:11,080
I also think there's a separate 
problem with IU. 

340
00:19:11,080 --> 00:19:16,560
Like nobody really cares if Iowa
State under schedules or to give

341
00:19:16,560 --> 00:19:20,160
you another example, if I told 
you that, you know, Indiana's 

342
00:19:20,160 --> 00:19:23,240
schedule this year, I, I just 
gave you Indiana schedule. 

343
00:19:23,240 --> 00:19:28,040
And let's say you throw those 
teams that I named off in with, 

344
00:19:28,240 --> 00:19:34,360
let's say the three teams that 
they play in Atlantis are you 

345
00:19:34,360 --> 00:19:37,160
know that let's say they play 
West Virginia in game one. 

346
00:19:37,480 --> 00:19:41,120
Let's say they play Gonzaga in 
game two and then they play 

347
00:19:41,120 --> 00:19:43,960
Oklahoma in game 3. 
That's not as good as if they 

348
00:19:43,960 --> 00:19:47,080
got to play both Gonzaga and 
Arizona, but that's still, 

349
00:19:47,200 --> 00:19:49,320
that's a pretty good collection 
of teams. 

350
00:19:49,320 --> 00:19:51,960
Now let me throw you another 
schedule out there. 

351
00:19:51,960 --> 00:19:56,680
If I told you that your your 
overall games being played were 

352
00:19:56,680 --> 00:20:03,080
against Howard, Oakland, UNC, 
Wilmington, Furman, NC State, 

353
00:20:03,080 --> 00:20:06,320
Brown, North Carolina, Michigan 
State, Duke, Creighton in 

354
00:20:06,320 --> 00:20:08,880
Missouri, you'd be a lot more 
excited. 

355
00:20:09,360 --> 00:20:11,880
That's Kansas's schedule in the 
non conference. 

356
00:20:12,680 --> 00:20:14,800
That is a significantly better 
schedule. 

357
00:20:15,800 --> 00:20:19,040
Kansas can do that because 
Kansas is obviously, you know, 

358
00:20:19,040 --> 00:20:22,040
a, they're stocked, talented 
wise, They've been successful 

359
00:20:22,040 --> 00:20:24,160
for a long time. 
I think they're very confident 

360
00:20:24,480 --> 00:20:26,560
in what they're putting out on 
the floor. 

361
00:20:26,560 --> 00:20:29,080
I don't think that confidence is
quite there yet with Indiana. 

362
00:20:29,200 --> 00:20:32,320
But that schedule I just read 
off where you've got four or 

363
00:20:32,320 --> 00:20:36,560
five power conference teams in 
the mix that you're guaranteed 

364
00:20:36,560 --> 00:20:38,680
to play. 
That's what people expect out of

365
00:20:38,680 --> 00:20:41,520
Indiana. 
And this is where you go back 

366
00:20:41,520 --> 00:20:46,520
and you look at the last 15 
years of Indiana basketball, it 

367
00:20:46,520 --> 00:20:49,280
annoys people. 
And I think reasonably so, given

368
00:20:49,280 --> 00:20:53,640
how Indiana likes to present 
itself as, you know, a, a blue 

369
00:20:53,640 --> 00:20:56,480
blood and as a top level 
program, it's annoying that 

370
00:20:56,480 --> 00:20:59,160
you've got teams like Kansas 
playing that type of a schedule.

371
00:20:59,520 --> 00:21:03,680
And it feels like Indiana is far
away from playing that type of 

372
00:21:03,680 --> 00:21:07,360
schedule. 
And there's obviously you've got

373
00:21:07,360 --> 00:21:09,280
to focus on where you're at at 
the moment. 

374
00:21:09,280 --> 00:21:13,600
But I think for a lot of IU fans
and a lot of neutral observers, 

375
00:21:13,880 --> 00:21:16,680
the fact that Indiana isn't 
playing a tougher schedule 

376
00:21:16,680 --> 00:21:21,280
regularly and that it's become 
kind of routine for Indiana to 

377
00:21:21,280 --> 00:21:25,560
only have a couple of of clear 
tests and that's it in the non 

378
00:21:25,560 --> 00:21:28,040
conference it, it rubs people 
the wrong way. 

379
00:21:28,040 --> 00:21:29,920
And I think that's a perfectly 
reasonable take. 

380
00:21:29,920 --> 00:21:33,160
I mean, Indiana likes to hold 
itself up and its basketball 

381
00:21:33,160 --> 00:21:37,920
program up as a, an elite level 
of basketball, elite level of 

382
00:21:37,920 --> 00:21:41,760
program. 
And you just don't necessarily 

383
00:21:41,760 --> 00:21:43,080
get that. 
I, I mean, there's people 

384
00:21:43,080 --> 00:21:44,760
complaining about that Kansas 
schedule. 

385
00:21:44,760 --> 00:21:46,600
Among the Kansas. 
Fan base that that is in the 

386
00:21:46,600 --> 00:21:50,440
particularly good schedule that,
you know, NC State is, is yes, 

387
00:21:50,440 --> 00:21:52,640
they were just in the final 
four, but that was a fluke. 

388
00:21:52,640 --> 00:21:57,000
And that, you know, having Brown
and Furman and and Oakland on 

389
00:21:57,000 --> 00:21:59,720
the schedule isn't necessarily 
that impressive or Howard. 

390
00:22:01,600 --> 00:22:04,160
So this is where perception kind
of is something that you battle 

391
00:22:04,160 --> 00:22:06,600
if you're the IU program, but 
it's also what you're asking 

392
00:22:06,600 --> 00:22:09,040
people to buy. 
You're asking people to buy for 

393
00:22:09,280 --> 00:22:13,280
a higher level of schedule, a 
higher level of perception. 

394
00:22:13,280 --> 00:22:15,640
And when that doesn't happen, I 
think that that is something 

395
00:22:15,640 --> 00:22:17,120
that's certainly annoying to 
people. 

396
00:22:17,120 --> 00:22:21,720
And so at, at some point, I, I 
think Indiana's got to reset 

397
00:22:21,720 --> 00:22:25,600
its, its approach. 
This is where the stability and 

398
00:22:25,600 --> 00:22:28,240
the consistency that we talked 
about a bunch on this program 

399
00:22:28,240 --> 00:22:31,240
regarding IU basketball, this is
where it's missed. 

400
00:22:31,240 --> 00:22:34,200
And I think for a lot of people,
the mindset of we need to be 

401
00:22:34,200 --> 00:22:35,960
playing better teams more 
regularly. 

402
00:22:36,400 --> 00:22:39,280
That really goes hand in hand 
with we need to be a better 

403
00:22:39,280 --> 00:22:43,200
basketball program that doesn't 
have these huge dips in form 

404
00:22:43,320 --> 00:22:45,880
where you have a season like 
last year where you missed the 

405
00:22:45,880 --> 00:22:49,320
NCAA tournament entirely or you 
have the Archie Miller era where

406
00:22:49,320 --> 00:22:51,040
you don't make the NCAA 
tournament at all. 

407
00:22:51,040 --> 00:22:55,400
It's like, well, you know, to to
be what Indiana claims to be, 

408
00:22:56,240 --> 00:22:59,280
the scheduling kind of has to 
come after Indiana gets better. 

409
00:22:59,400 --> 00:23:02,000
But the question then becomes, 
does the schedule end up helping

410
00:23:02,000 --> 00:23:04,360
to make you better? 
And I would say the one thing 

411
00:23:04,360 --> 00:23:07,240
that is to me the most 
concerning about the non 

412
00:23:07,240 --> 00:23:10,160
conference schedule for IU is 
that they have no true Rd. 

413
00:23:10,160 --> 00:23:11,760
games. 
They're not testing themselves 

414
00:23:11,760 --> 00:23:14,600
on the road at all. 
They're all their Rd. games. 

415
00:23:14,600 --> 00:23:17,080
All ten of them are going to be 
played in conference play. 

416
00:23:17,440 --> 00:23:21,200
And you're, you know, yes, 
you've got the neutral site 

417
00:23:21,200 --> 00:23:25,480
games in the Bahamas. 
You do worry a little bit about 

418
00:23:25,480 --> 00:23:28,120
that, not just in terms of 
metrics, but in terms of how the

419
00:23:28,120 --> 00:23:31,960
team is getting prepped for 
tournament play down the road. 

420
00:23:32,840 --> 00:23:34,800
And while, yes, I know 
tournaments are played on 

421
00:23:34,800 --> 00:23:38,000
neutral sites, playing in Rd. 
environments really does help to

422
00:23:38,000 --> 00:23:41,240
uncover what the character of 
your team is and how well 

423
00:23:41,240 --> 00:23:42,480
they're able to play with each 
other. 

424
00:23:42,480 --> 00:23:45,200
So I do think that there's 
certainly room for criticism 

425
00:23:45,200 --> 00:23:46,840
there. 
And I think that those who have 

426
00:23:46,840 --> 00:23:49,920
noted, as Zach Osterman did in 
the Indy Star, that there's not 

427
00:23:49,920 --> 00:23:51,880
much room for air with this 
schedule. 

428
00:23:52,240 --> 00:23:56,760
That's the other big piece. 
And when I saw this schedule, I 

429
00:23:56,760 --> 00:24:00,240
immediately thought, you know, 
there's a lot of potential and 

430
00:24:00,240 --> 00:24:02,440
this season is is already 
starting to remind me of this a 

431
00:24:02,440 --> 00:24:03,840
little bit. 
But there's a lot of potential 

432
00:24:03,840 --> 00:24:08,040
for like a 2015, 2016 type of 
scenario with this Indiana 

433
00:24:08,040 --> 00:24:09,600
program. 
And if you remember back to that

434
00:24:09,600 --> 00:24:13,640
season, you know, Indiana, I 
think you can actually make an 

435
00:24:13,640 --> 00:24:18,240
argument that their schedule on 
paper that year looked like it. 

436
00:24:19,000 --> 00:24:21,360
Might be slightly better than 
what Indiana's got coming into 

437
00:24:21,360 --> 00:24:23,160
this year. 
They had a couple of of really 

438
00:24:23,160 --> 00:24:26,440
terrible teams on that schedule,
but they were going to Maui. 

439
00:24:26,680 --> 00:24:29,800
They had Duke on the road, they 
had Creighton at home. 

440
00:24:30,520 --> 00:24:32,560
You know, they were, they had 
Notre Dame on a neutral site 

441
00:24:32,560 --> 00:24:35,520
like there, there was at least a
couple of tests away from home 

442
00:24:35,520 --> 00:24:38,760
there and then everything went 
sideways. 

443
00:24:38,760 --> 00:24:41,040
You know, they go to Maui, 
they're playing Wake Forest, who

444
00:24:41,040 --> 00:24:43,480
was not particularly good that 
year in the first game, they 

445
00:24:43,480 --> 00:24:46,160
lose that. 
They beat a pretty bad Saint 

446
00:24:46,160 --> 00:24:50,240
John's team in the second game. 
And then they lose to UNLV and 

447
00:24:50,240 --> 00:24:53,240
then they lose to Duke. 
And you know, I think people 

448
00:24:53,240 --> 00:24:57,880
forget that, You know, that that
IU team, they won the Big 10. 

449
00:24:57,880 --> 00:24:59,880
They were 15 and three. 
I know you didn't forget that. 

450
00:25:00,320 --> 00:25:03,120
And they were a five seed in the
NCAA tournament. 

451
00:25:03,120 --> 00:25:05,680
Why were they a five seed? 
They were a five seed in large 

452
00:25:05,680 --> 00:25:10,280
part because they didn't really 
beat that many teams that were 

453
00:25:10,280 --> 00:25:14,800
notable during that season. 
I mean, they're they're only a 

454
00:25:14,800 --> 00:25:17,920
level victories on Ken Palm that
whole year. 

455
00:25:18,280 --> 00:25:21,200
Notre Dame was their only non 
conference A level victory. 

456
00:25:21,360 --> 00:25:24,440
And that was a neutral site game
against the 36th rated team in 

457
00:25:24,440 --> 00:25:27,040
the country. 
You know, they they, they beat 

458
00:25:27,040 --> 00:25:30,600
Purdue at home, they beat Iowa 
on the road, they beat Maryland 

459
00:25:30,600 --> 00:25:33,680
at home, they beat Michigan on 
the road, they beat Iowa at 

460
00:25:33,680 --> 00:25:35,160
home. 
I mean, that was essentially the

461
00:25:35,160 --> 00:25:37,920
sum total of their good 
victories that season. 

462
00:25:38,400 --> 00:25:42,800
And that's where I think this 
season could be quite 

463
00:25:42,800 --> 00:25:45,440
fascinating because if you 
remember, like, there was a lot 

464
00:25:45,440 --> 00:25:49,840
of heat on Tom Crean coming off 
of what had been a very 

465
00:25:49,840 --> 00:25:54,280
disappointing two years in a row
in 2013 and, excuse me, 2014. 

466
00:25:54,280 --> 00:25:58,680
And then 2015 coming into that 
year when Indiana fell apart in 

467
00:25:58,680 --> 00:26:03,040
Maui, a lot of people just 
assumed that the end was nigh 

468
00:26:03,040 --> 00:26:06,600
for Tom Crean. 
And it took a very unexpected 

469
00:26:06,600 --> 00:26:10,680
run through the Big 10 that year
and winning the Big 10 title for

470
00:26:10,680 --> 00:26:12,920
everybody. 
I, I like the, I, I can recall 

471
00:26:12,920 --> 00:26:15,560
like being halfway through 
January and being like, wow, how

472
00:26:15,560 --> 00:26:19,440
is this team six and O 7 and O 
eight and one in the Big 10? 

473
00:26:20,120 --> 00:26:22,960
You know, it, it took a while 
for people to realize that the 

474
00:26:22,960 --> 00:26:25,200
season wasn't going to be a 
disaster. 

475
00:26:26,320 --> 00:26:28,560
This season is really 
fascinating from that 

476
00:26:28,560 --> 00:26:35,880
perspective because as much as 
this offseason has been a repair

477
00:26:35,880 --> 00:26:40,320
job, a little bit on the the the
perception of where this 

478
00:26:40,320 --> 00:26:43,400
particular coaching staff and 
program are taking the program 

479
00:26:43,400 --> 00:26:45,680
because of the success that 
Indiana had in the transfer 

480
00:26:45,680 --> 00:26:47,480
portal. 
And, you know, getting Bryson 

481
00:26:47,480 --> 00:26:50,640
Tucker is a late recruit. 
The reality is there's still a 

482
00:26:50,640 --> 00:26:53,760
lot of people who are not 
particularly optimistic about 

483
00:26:53,760 --> 00:26:57,080
the direction of IU basketball. 
And people are going to be 

484
00:26:57,080 --> 00:26:59,080
watching the metrics closely. 
They're going to be watching the

485
00:26:59,080 --> 00:27:01,960
performances. 
You've really put a lot of eggs 

486
00:27:01,960 --> 00:27:04,880
in the basket of we're going to 
perform really well in those 

487
00:27:04,880 --> 00:27:08,680
early games and get off to, you 
know, a hot start and then go to

488
00:27:08,680 --> 00:27:11,240
Atlantis and win at least two 
out of three games. 

489
00:27:11,680 --> 00:27:13,800
And really you got to win your 
first game in Atlantis because 

490
00:27:13,800 --> 00:27:15,640
you got to get on the winner 
side of the bracket. 

491
00:27:16,280 --> 00:27:19,560
There's a lot of those kinds of 
things that you look at and it's

492
00:27:19,560 --> 00:27:23,160
kind of like, well, if that 
doesn't go right, like if what 

493
00:27:23,160 --> 00:27:25,920
if Indiana goes and, and they're
let's say they're drawn against 

494
00:27:25,920 --> 00:27:29,360
Providence in the first game and
they they lose that game 

495
00:27:29,360 --> 00:27:32,200
unexpectedly. 
Well, now you don't get to play 

496
00:27:32,200 --> 00:27:34,520
Gonzaga, you don't get to play 
Arizona. 

497
00:27:34,640 --> 00:27:38,600
You, you're playing Davidson, 
you know, you're, you're 

498
00:27:38,600 --> 00:27:41,280
playing, you know, West 
Virginia, who doesn't look like 

499
00:27:41,280 --> 00:27:42,720
they're going to be particularly
good. 

500
00:27:42,720 --> 00:27:46,680
I mean, that's, that changes the
entire trajectory, not just of 

501
00:27:47,000 --> 00:27:50,920
the metrics for IU, but the way 
that the program is perceived. 

502
00:27:51,240 --> 00:27:54,280
And a lot of the heat that got 
turned down or turned off 

503
00:27:54,280 --> 00:27:56,720
because of the successes Indiana
had in the portal. 

504
00:27:57,000 --> 00:28:00,840
That comes right back, I think. 
And I think people who already 

505
00:28:00,840 --> 00:28:03,680
are concerned about, you know, 
not knowing where things are 

506
00:28:03,680 --> 00:28:06,880
going and are concerned about 
how the team is going to play 

507
00:28:07,360 --> 00:28:09,960
those jump back at exactly the 
wrong time. 

508
00:28:10,400 --> 00:28:12,640
And that's really, I think 
that's going to be what makes 

509
00:28:12,640 --> 00:28:16,760
this season so fascinating from 
a fan's perspective, from an 

510
00:28:16,760 --> 00:28:22,240
observer's perspective, is it is
it is really it could go any one

511
00:28:22,240 --> 00:28:25,160
of a number of directions. 
It could be amazing. 

512
00:28:25,160 --> 00:28:29,200
And Indiana could be back and, 
and at a high level, it could be

513
00:28:29,200 --> 00:28:33,360
kind of like just doing enough 
to be in the conversation and 

514
00:28:33,360 --> 00:28:36,240
then picking up momentum in the 
Big 10 season. 

515
00:28:36,480 --> 00:28:39,000
It could be a situation where 
things kind of go off the rails 

516
00:28:39,000 --> 00:28:41,920
and questions start coming down 
and, you know, it's almost 

517
00:28:41,920 --> 00:28:46,600
impossible to really say for 
sure what direction this could 

518
00:28:46,600 --> 00:28:48,640
go. 
And it just feels like this 

519
00:28:48,640 --> 00:28:52,440
schedule, while smart from a 
metrics perspective, makes 

520
00:28:52,440 --> 00:28:55,280
Indiana walk a tightrope in 
terms of their performance. 

521
00:28:55,280 --> 00:28:58,760
Because if they don't come out 
of the gate swinging, if this 

522
00:28:59,000 --> 00:29:03,240
group takes longer to mesh or if
the offensive systems that were 

523
00:29:03,240 --> 00:29:07,520
being used last year that we're 
creating, you know, frankly, not

524
00:29:07,520 --> 00:29:09,800
very exciting or very effective 
basketball. 

525
00:29:10,320 --> 00:29:12,240
If the defense is still not 
particularly good. 

526
00:29:12,240 --> 00:29:14,800
If all of those things are are 
the way Indiana starts the year,

527
00:29:16,080 --> 00:29:18,960
That's both a problem in terms 
of their positioning for the 

528
00:29:18,960 --> 00:29:21,320
NCAA tournament, but it's a 
larger problem in terms of their

529
00:29:21,320 --> 00:29:23,280
positioning in front of the 
fans. 

530
00:29:23,680 --> 00:29:27,720
And I do worry about that 
trajectory, but I'm also 

531
00:29:27,720 --> 00:29:29,800
fascinated by how all of this 
plays out. 

532
00:29:29,800 --> 00:29:34,800
It really is a a novel where we 
don't know what the plots. 

533
00:29:34,800 --> 00:29:37,640
Going to be. 
So that's, that's kind of my 

534
00:29:37,640 --> 00:29:39,880
take homes from the schedule. 
We'd love to hear your thoughts 

535
00:29:39,880 --> 00:29:42,000
obviously in the comments 
section. 

536
00:29:42,480 --> 00:29:46,600
And you know, if you I, I 
certainly, I would understand 

537
00:29:46,600 --> 00:29:48,360
anybody's perspective on the 
schedule. 

538
00:29:48,360 --> 00:29:51,240
If you think that this makes 
sense and that this is how 

539
00:29:51,240 --> 00:29:53,320
Indiana needs to go, totally get
that. 

540
00:29:53,400 --> 00:29:56,120
If you think that this is a bad 
way of going about things, I 

541
00:29:56,120 --> 00:29:59,080
would totally get that too. 
So if you're on Spotify and you 

542
00:29:59,080 --> 00:30:02,600
haven't used the Q&A section 
yet, use that. 

543
00:30:02,600 --> 00:30:06,880
Go to the go to the page of the 
podcast and you can respond to 

544
00:30:06,880 --> 00:30:09,480
this particular episode. 
Let us know your thoughts, I'm 

545
00:30:09,480 --> 00:30:12,000
always happy to share those on 
the show or you can use the sub 

546
00:30:12,000 --> 00:30:13,880
stack. 
You can always respond to us on 

547
00:30:13,880 --> 00:30:15,120
that as well. 
We'd love to hear from you 

548
00:30:15,120 --> 00:30:17,200
there. 
Last thing I want to hit before 

549
00:30:17,200 --> 00:30:20,240
I wrap up today was the 
announcement that came down on 

550
00:30:20,240 --> 00:30:25,520
Friday that Indiana officially 
has re upped with Adidas and is 

551
00:30:25,520 --> 00:30:28,640
taking less money up front. 
Zach Osterman had this piece. 

552
00:30:29,640 --> 00:30:35,280
So just to kind of give you the 
facts of this deal, this is a 10

553
00:30:35,280 --> 00:30:38,680
year extension for IU with 
Adidas. 

554
00:30:39,040 --> 00:30:42,680
It's $54 million, but almost all
of that is in kind. 

555
00:30:42,680 --> 00:30:46,280
It's, it's essentially product. 
So it's a, it's a variety of 

556
00:30:46,280 --> 00:30:52,800
different apparel and there's 
also marketing activities that 

557
00:30:52,800 --> 00:30:57,600
are wrapped. 
Up in this this is essentially 

558
00:30:58,320 --> 00:31:01,960
not a surprise. 
It's the previous Adidas deal, 

559
00:31:01,960 --> 00:31:05,960
according to to Zack's 
reporting, was worth slightly 

560
00:31:05,960 --> 00:31:10,760
more annual compensation, but 
this was changed to focus more 

561
00:31:10,760 --> 00:31:13,080
on apparel because that's money 
Indiana would have to spend 

562
00:31:13,080 --> 00:31:14,760
anyway. 
So they might as well get it in 

563
00:31:14,800 --> 00:31:16,040
in trade. 
Now. 

564
00:31:16,040 --> 00:31:19,080
I know a lot of people were not 
happy that Indiana resigned with

565
00:31:19,080 --> 00:31:21,840
Adidas. 
And if this is, I think an 

566
00:31:21,840 --> 00:31:25,720
interesting thing, because the 
reason why people are upset with

567
00:31:25,720 --> 00:31:29,680
Indiana resigning with Adidas is
always it's it's it's kind of 

568
00:31:29,680 --> 00:31:32,960
like people say one thing, but I
often when I look at the actual 

569
00:31:32,960 --> 00:31:36,080
complaints, it tends to appear 
to be something different. 

570
00:31:36,800 --> 00:31:42,760
So a lot of the discontent with 
Adidas has centered on Indiana's

571
00:31:42,760 --> 00:31:47,200
lack of centrality, I guess, in 
what Adidas does, or at least 

572
00:31:47,200 --> 00:31:48,800
the least the perception they're
in. 

573
00:31:49,200 --> 00:31:53,480
You know, it feels like Adidas 
has focused on a particular set 

574
00:31:53,480 --> 00:31:58,560
of winners within their group. 
And, you know, it's been Kansas 

575
00:31:58,560 --> 00:32:01,800
or it was Louisville, a couple 
of other teams in that mix. 

576
00:32:02,200 --> 00:32:06,160
And there's also been a lot of 
negative perceptions. 

577
00:32:06,160 --> 00:32:09,240
And I think the perceptions are 
are borne out often about, you 

578
00:32:09,240 --> 00:32:12,280
know, how Adidas has not seemed 
to take Indiana's brand 

579
00:32:12,280 --> 00:32:15,920
particularly seriously in terms 
of the types of uniforms that 

580
00:32:15,920 --> 00:32:17,400
they've produced. 
Like a lot of that gets 

581
00:32:17,400 --> 00:32:18,840
mentioned. 
People have talked about that 

582
00:32:18,840 --> 00:32:21,280
being a disadvantage in 
recruiting and there's a desire 

583
00:32:21,280 --> 00:32:24,680
that Indiana go to Nike or or 
Jordan brand or things of that 

584
00:32:24,680 --> 00:32:27,200
nature. 
Now, a lot of the, the day by 

585
00:32:27,200 --> 00:32:30,720
day complaints about Adidas are 
more about the lack of available

586
00:32:30,720 --> 00:32:35,600
consumer product, the the lack 
of jerseys, the lack of, of 

587
00:32:36,200 --> 00:32:39,360
you'll see things that are being
modeled by athletes and it's 

588
00:32:39,360 --> 00:32:41,440
like, oh, that, that's amazing. 
Where can we get that? 

589
00:32:41,440 --> 00:32:42,720
And then the answer is you 
can't. 

590
00:32:42,720 --> 00:32:45,280
It's not available for sale. 
It's only available to the 

591
00:32:45,280 --> 00:32:48,480
athletes. 
The lack of like soccer apparel,

592
00:32:48,480 --> 00:32:51,960
we all these kinds of things 
that it feels like other schools

593
00:32:51,960 --> 00:32:53,280
are getting in, Indiana's not 
getting. 

594
00:32:53,280 --> 00:32:57,640
And I think there's certainly 
some truth to that, but I get 

595
00:32:57,640 --> 00:32:58,520
it. 
I think it's important for 

596
00:32:58,520 --> 00:33:02,840
people to understand why, even 
though Adidas I don't think has 

597
00:33:02,840 --> 00:33:09,280
been a particularly good partner
in terms of, of providing fans 

598
00:33:09,280 --> 00:33:14,800
what they want or doing a great 
job of promoting IU as a premier

599
00:33:14,800 --> 00:33:18,840
brand. 
The latter part is I think an 

600
00:33:18,840 --> 00:33:21,040
important thing to keep in mind.
It's like part of the reason 

601
00:33:21,040 --> 00:33:23,760
they haven't been promoting IU 
as a premier brand in athletics 

602
00:33:23,760 --> 00:33:26,600
is that IU has not been a 
premier brand in athletics, at 

603
00:33:26,600 --> 00:33:28,640
least not in basketball and 
football. 

604
00:33:29,200 --> 00:33:33,400
Football, especially Indiana 
has, while they've been better 

605
00:33:34,080 --> 00:33:38,200
over the course of the last 
decade, they they don't have the

606
00:33:38,200 --> 00:33:41,760
history or the depth of fan 
interest and they don't have a 

607
00:33:41,760 --> 00:33:43,680
lot of juice on the national 
stage. 

608
00:33:43,680 --> 00:33:48,040
What little time they had there 
in 2019 and 2020 they failed to 

609
00:33:48,040 --> 00:33:51,600
capitalize on. 
And so, you know, if you look at

610
00:33:51,600 --> 00:33:53,840
things from the standpoint of, 
well, why doesn't Indiana go 

611
00:33:53,840 --> 00:33:56,600
with another apparel company, 
It's because nobody else is 

612
00:33:56,600 --> 00:34:00,920
really interested right now. 
And you know, from from my 

613
00:34:00,920 --> 00:34:03,720
understanding of this process, 
this was this was not a 

614
00:34:03,720 --> 00:34:06,200
situation where there were 
multiple bidders in Indiana was 

615
00:34:06,200 --> 00:34:08,440
like, we're going back with 
Adidas because, you know, that's

616
00:34:08,440 --> 00:34:10,440
it. 
You know, my understanding is 

617
00:34:10,440 --> 00:34:13,600
that that there wasn't a lot 
else out there for Indiana in 

618
00:34:13,600 --> 00:34:15,960
terms of who was interested in 
Indiana. 

619
00:34:15,960 --> 00:34:21,080
And this again, it is kind of 
like the, the program building 

620
00:34:21,080 --> 00:34:22,800
and scheduling thing that we 
talked about. 

621
00:34:22,800 --> 00:34:24,440
This is the chicken versus egg 
thing. 

622
00:34:24,440 --> 00:34:32,159
Again, where I think IU fans and
the IU marketing, the, the, the 

623
00:34:32,159 --> 00:34:34,880
way that IU puts the program out
there and the way that the 

624
00:34:34,880 --> 00:34:38,400
program is generally publicly 
perceived, at least by IU fans, 

625
00:34:38,400 --> 00:34:41,800
is that it is in the 
conversation with the top brands

626
00:34:41,800 --> 00:34:44,159
in the country. 
And the performance just hasn't 

627
00:34:44,159 --> 00:34:46,719
borne that out. 
And, and again, you know, you 

628
00:34:46,719 --> 00:34:51,040
look at what Indiana's done in 
basketball over the course of 

629
00:34:51,480 --> 00:34:54,960
the, the, you know, almost a 
decade now and you know, 

630
00:34:54,960 --> 00:34:59,400
there's, there's one Big 10 
title in basketball in there and

631
00:34:59,440 --> 00:35:02,320
there are four NCAA tournament 
appearances. 

632
00:35:02,720 --> 00:35:07,160
And that's, I mean that again, 
we've talked about this on the 

633
00:35:07,160 --> 00:35:09,280
show a lot. 
Like what about that is 

634
00:35:09,280 --> 00:35:13,000
attractive to an apparel 
manufacturer or, you know, an 

635
00:35:13,000 --> 00:35:15,680
athletics marketing company, 
which is really what Adidas is 

636
00:35:15,960 --> 00:35:18,400
like. 
Why would that be held at at the

637
00:35:18,400 --> 00:35:20,760
highest levels of their 
promotion and marketing? 

638
00:35:21,160 --> 00:35:24,120
And you know, you, I think you 
throw that on the apparel front 

639
00:35:24,120 --> 00:35:26,680
as well. 
There's plenty of basketball 

640
00:35:26,680 --> 00:35:30,000
stuff available for IU. 
Maybe, you know, you certainly 

641
00:35:30,000 --> 00:35:32,360
would like to see some more and 
maybe some more unique designs, 

642
00:35:32,360 --> 00:35:34,480
but you've also got a group of 
people who don't want anything 

643
00:35:35,000 --> 00:35:38,160
other than the very traditional 
approaches to IU basketball 

644
00:35:38,160 --> 00:35:41,000
apparel. 
So you're you're limited there. 

645
00:35:41,160 --> 00:35:43,080
I know this sounds like I'm 
taking Adidas's side. 

646
00:35:43,080 --> 00:35:44,800
I'm not. 
I'm just trying to explain the 

647
00:35:44,800 --> 00:35:48,080
mentality. 
You've got a football program 

648
00:35:48,080 --> 00:35:51,240
that most people in the IU fan 
base don't particularly care 

649
00:35:51,240 --> 00:35:52,640
about. 
And the hope is that that will 

650
00:35:52,640 --> 00:35:55,320
change. 
But the number of people that 

651
00:35:55,320 --> 00:35:59,000
care about IU basketball is way,
way proportionately higher than 

652
00:35:59,000 --> 00:36:01,360
what you have caring about IU 
football. 

653
00:36:01,760 --> 00:36:04,760
And that is noticed, you know, 
that is that is not something 

654
00:36:04,760 --> 00:36:07,400
that is missed in the in the 
process of evaluating these 

655
00:36:07,400 --> 00:36:10,040
things and the rest of the 
sports. 

656
00:36:10,080 --> 00:36:13,520
You have die hard fans that are 
on social media who talk about 

657
00:36:13,520 --> 00:36:17,160
wanting XY and Z as you have 
everywhere, but the numbers just

658
00:36:17,160 --> 00:36:18,720
are not there. 
You're not getting a lot of 

659
00:36:18,720 --> 00:36:21,160
sales generation. 
You're the the interest that's 

660
00:36:21,160 --> 00:36:24,240
being expressed on the Internet 
is generally not the interest 

661
00:36:24,240 --> 00:36:26,960
that's being expressed at the 
actual points of sale. 

662
00:36:27,400 --> 00:36:32,000
So, you know, I think. 
A lot of people were envisioning

663
00:36:32,000 --> 00:36:35,000
a scenario where Indiana would 
have left Adidas and gone a 

664
00:36:35,000 --> 00:36:36,720
different direction. 
And, and it's not like they've 

665
00:36:36,720 --> 00:36:38,800
been Adidas forever. 
They, you know, they, there was 

666
00:36:38,800 --> 00:36:43,200
a period where they were Nike 
and Nike did a, a pretty good 

667
00:36:43,200 --> 00:36:46,160
job with that. 
But Indiana and Adidas have, I 

668
00:36:46,160 --> 00:36:49,120
think, found a comfortable 
partnership where Adidas is 

669
00:36:49,120 --> 00:36:51,240
willing to give a certain amount
to IU. 

670
00:36:51,720 --> 00:36:55,560
And IU has yet to be able to 
capitalize and and raise the bar

671
00:36:55,560 --> 00:36:59,760
on their premier programs to the
level where it makes commercial 

672
00:36:59,760 --> 00:37:02,280
sense for other organizations to
come in and bid on it. 

673
00:37:02,680 --> 00:37:09,800
So ultimately, this is, I think,
in general, probably an issue 

674
00:37:09,800 --> 00:37:12,520
that is overblown in the big 
scheme of things. 

675
00:37:13,960 --> 00:37:18,040
And I think it's also an area 
that's likely going to change 

676
00:37:18,040 --> 00:37:19,480
anyway. 
And Zach brings this up a little

677
00:37:19,480 --> 00:37:25,760
bit in terms of the, you know, 
the overall setup, not just in 

678
00:37:25,760 --> 00:37:28,920
terms of something like name, 
image and likeness and how 

679
00:37:28,920 --> 00:37:32,440
Adidas now fits into the mix 
there and how Adidas has been 

680
00:37:32,440 --> 00:37:34,440
signing. 
I use athletes like Trace 

681
00:37:34,440 --> 00:37:38,720
Jackson Davis to, to NIL deals, 
but also in terms of the idea 

682
00:37:38,720 --> 00:37:42,200
that the licensing processes 
have to change the whole 

683
00:37:42,200 --> 00:37:45,520
business of college athletics 
and apparel and, and the way 

684
00:37:45,520 --> 00:37:48,400
that the relationship between 
these companies, you know, it's 

685
00:37:48,400 --> 00:37:49,680
altered. 
And, and I think what you're 

686
00:37:49,680 --> 00:37:53,360
getting is a situation where 
whether it's an IL or some of 

687
00:37:53,360 --> 00:37:57,320
these other items, there is some
value in having a consistent 

688
00:37:57,320 --> 00:38:00,800
relationship with a partner, 
even if you're not particularly 

689
00:38:00,800 --> 00:38:03,440
satisfied with all of the 
aspects of that relationship. 

690
00:38:03,840 --> 00:38:06,720
Rather than trying to jump into 
a spot where you're going to a 

691
00:38:06,720 --> 00:38:10,120
new company who might not, they 
might care even less about the 

692
00:38:10,120 --> 00:38:12,200
relationship because they've 
already got existing 

693
00:38:12,200 --> 00:38:14,440
relationships that they're 
having to maintain. 

694
00:38:14,880 --> 00:38:17,560
And again, the way Indiana would
fix that would be to really 

695
00:38:17,560 --> 00:38:20,600
raise the bar in terms of 
performance, either in 

696
00:38:20,600 --> 00:38:22,480
basketball or in football. 
I've heard a lot of people say, 

697
00:38:22,480 --> 00:38:24,680
you know, I mean, well, the 
reason Indiana's not getting, 

698
00:38:25,360 --> 00:38:28,200
you know, another company like 
Nike to come in and bid is that 

699
00:38:28,200 --> 00:38:29,320
their football program isn't 
good. 

700
00:38:29,320 --> 00:38:31,360
And that's part of it. 
But again, if you're going to 

701
00:38:31,360 --> 00:38:34,240
hang your hat on basketball and 
men's basketball, you've got to 

702
00:38:34,240 --> 00:38:35,800
be really good at men's 
basketball. 

703
00:38:35,880 --> 00:38:38,400
And Indiana just hasn't been 
they, they just, they, they, 

704
00:38:38,400 --> 00:38:43,480
they have not been good enough 
to, to make that their primary 

705
00:38:43,680 --> 00:38:47,240
area of focus. 
And so you, you just got to hope

706
00:38:47,240 --> 00:38:50,920
that Indiana has a really good 
season this year and is able to 

707
00:38:50,920 --> 00:38:54,920
capitalize on that and build on 
it so that the next time the 

708
00:38:55,000 --> 00:38:58,560
negotiations roll around, you 
know, eight years from now or 

709
00:38:58,560 --> 00:39:01,760
whenever that is when we get to 
the tail end of this deal, that 

710
00:39:01,760 --> 00:39:04,680
Indiana has been able to 
leverage their brand back up in 

711
00:39:04,680 --> 00:39:08,440
basketball to where they are 
legitimately a top 10 brand and 

712
00:39:08,440 --> 00:39:11,000
are playing as such and are 
having success as such. 

713
00:39:11,200 --> 00:39:13,280
Until that happens, I don't 
think you're going to see a lot 

714
00:39:13,280 --> 00:39:15,480
of change on this front. 
And you could even make an 

715
00:39:15,480 --> 00:39:18,840
argument that given the lack of 
success that Indiana's had in 

716
00:39:18,840 --> 00:39:21,280
both of the sports, that that 
really matter to these apparel 

717
00:39:21,280 --> 00:39:24,000
companies, that they got the 
deal that they did, that it 

718
00:39:24,000 --> 00:39:28,160
wasn't worse. 
So that would be probably I 

719
00:39:28,160 --> 00:39:32,160
think the best, the most 
accurate way of evaluating how 

720
00:39:32,160 --> 00:39:35,320
all of this is setting up. 
But it'll be interesting to see 

721
00:39:35,520 --> 00:39:41,320
if the overall relationship 
between athletic departments and

722
00:39:41,320 --> 00:39:45,560
apparel companies changes as the
relationship between athletes 

723
00:39:45,560 --> 00:39:48,400
and apparel companies and 
college athletic departments 

724
00:39:48,400 --> 00:39:53,800
change as athletes really start 
to generate more NIL dollars or 

725
00:39:53,800 --> 00:39:58,000
for themselves as as they 
command more NIL dollars and as 

726
00:39:58,440 --> 00:40:01,320
colleges and their athletic 
departments are looking around 

727
00:40:01,320 --> 00:40:03,360
and trying to find a way to pay 
for all of this. 

728
00:40:04,560 --> 00:40:06,560
You know, that's I think where 
you're going to see the 

729
00:40:06,560 --> 00:40:10,280
relationship with whoever your 
apparel provider is really 

730
00:40:10,280 --> 00:40:14,200
matter more and more. 
And that's I think a really 

731
00:40:14,200 --> 00:40:17,240
fascinating area because we 
don't really know how these 

732
00:40:17,240 --> 00:40:21,760
apparel companies are truly 
going to enter and, and maintain

733
00:40:21,760 --> 00:40:25,520
themselves in the NIL era. 
You know so much of of the 

734
00:40:25,520 --> 00:40:28,960
sponsorship of. 
Of programs over the course of 

735
00:40:28,960 --> 00:40:32,360
time and the money that's been 
spent by Nike and Adidas and 

736
00:40:32,360 --> 00:40:36,040
Under Armour, it's been because 
you couldn't directly pay the 

737
00:40:36,040 --> 00:40:37,360
players. 
Not that it didn't happen. 

738
00:40:37,360 --> 00:40:40,760
I mean that was the whole basis 
of that, that scandal that 

739
00:40:40,760 --> 00:40:44,680
wasn't, or the, the quasi 
scandal that that engulfed 

740
00:40:44,680 --> 00:40:46,960
Louisville and Auburn and and 
Arizona. 

741
00:40:47,400 --> 00:40:49,960
You know, a lot of that was 
based around this idea that, you

742
00:40:49,960 --> 00:40:52,120
know, we're, we're under the 
table paying the players, but we

743
00:40:52,120 --> 00:40:55,840
have to pay the, the programs. 
You know, for the longest time, 

744
00:40:55,840 --> 00:41:00,600
that was how you got a, a player
potentially into your orbit for,

745
00:41:00,600 --> 00:41:03,520
you know, if you've got a pro 
prospect and, and they're 

746
00:41:03,520 --> 00:41:08,720
playing for a school that's tied
to your apparel company, you're,

747
00:41:09,200 --> 00:41:12,160
you've got a potentially better 
chance of, of signing them down 

748
00:41:12,160 --> 00:41:15,560
the line if they're a pro now 
you can just do it directly. 

749
00:41:15,640 --> 00:41:19,240
And so I do really wonder from 
an environmental perspective 

750
00:41:19,240 --> 00:41:21,960
within the the business model of
college athletics, how that 

751
00:41:21,960 --> 00:41:24,920
changes all of these equations 
because there is still some 

752
00:41:24,920 --> 00:41:30,200
value in attaching your brand to
a an athletic program that's 

753
00:41:30,200 --> 00:41:34,000
successful. 
There's probably less value in 

754
00:41:34,000 --> 00:41:37,600
attaching it to a brand that 
isn't successful or isn't at a 

755
00:41:37,640 --> 00:41:40,960
particular level of success. 
And so that becomes the 

756
00:41:40,960 --> 00:41:43,400
challenge for a lot of programs.
And I think Indiana squarely in 

757
00:41:43,400 --> 00:41:46,400
the middle of that. 
Again, Indiana's aspirational to

758
00:41:46,400 --> 00:41:49,480
be at that top level, but the 
actual results that we've seen 

759
00:41:49,480 --> 00:41:51,960
have come nowhere near that over
the past decade. 

760
00:41:52,560 --> 00:41:56,400
So anyway, hopefully you all 
have a wonderful weekend. 

761
00:41:56,400 --> 00:41:59,360
We'll be ramping things up here 
again in a couple of weeks. 

762
00:41:59,640 --> 00:42:01,800
It's always a little slow around
here during the summer, but we 

763
00:42:01,800 --> 00:42:04,640
appreciate you sticking with us.
Thanks to all of you for joining

764
00:42:04,640 --> 00:42:07,280
us here on the show. 
Thanks to our sponsors at Home 

765
00:42:07,280 --> 00:42:09,800
Field Apparel. 
Be sure to check out the rest of

766
00:42:09,800 --> 00:42:13,600
the Back Home network this 
upcoming week and we'll catch 

767
00:42:13,600 --> 00:42:15,000
you folks. 
On the flip side, I'm Galen 

768
00:42:15,000 --> 00:42:17,200
Clavio for Crimson cast Bring 
back the Bison. 

769
00:42:17,200 --> 00:42:17,840
That's all, everybody.
