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Remote and hybrid work are here 
to stay, but working from home 

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creates A variety of challenges 
from a technology standpoint. 

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For HR for compliance, we're 
speaking with Mark Custodio, the

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Director of Enterprise Sales at 
Verizon about these challenges 

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and solutions. 
I get to meet with the largest 

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global companies in the world at
their locations, doing tours of 

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their facilities and really 
getting a deep rooted 

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understanding in terms of how 
their business operates. 

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Mark, as you're speaking with 
your customers talking about 

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remote work and hybrid work, 
what are they telling you what's

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going on today in this world? 
Hybrid is here to stay. 

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That's the first thing you know.
It seems like the IT HR 

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professionals, they did 
herculean work to get folks to 

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get home when the pandemic 
struck. 

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And I think it probably 
accelerated many, many years 

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worth of, hey, we're talking 
about doing work from home or 

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talking about these hybrid 
environments too, right now we 

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have to how do we do it. 
And they were able to kind of do

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this patchwork to get them to 
work. 

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I think they think it's working 
OK in some instances, but they 

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have a little bit of concerns 
around employee experience, 

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around security risks that they 
don't really know where to go 

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yet. 
What are the shifts or the 

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changes? 
That you see these folks going 

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through in their organizations 
right now. 

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I think the first major shift is
in the employee mindset. 

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You know before and it's almost 
hard to remember, but it wasn't 

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too long ago where we had to be 
at work on time, at office, in 

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the desk. 
And now I think the latest 

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statistic is 58% of employees 
would actually seek a different 

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job if they weren't able to work
from home at least some of the 

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time. 
So now it's really put a lot of 

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control in the employees hand 
saying, look I have choices out 

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there. 
I want the best possible 

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experience. 
I want a work life balance. 

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I also want all the tools that I
need in order to be effective at

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my job at home. 
And so it's putting the 

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companies in a position where 
OK, we want to embrace this. 

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How do we give the best 
experience to attract and retain

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our top talent but also ensure 
that we're meeting our. 

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You know, productivity goals, 
our financial goals because it 

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might be an out of cost in doing
this and of course securing 

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everything end to end. 
You know now the office is their

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home and that's essentially a 
branch location for these 

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enterprises. 
And so now that they've 

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established a work culture 
policy essentially enabling 

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folks to work in their home 
environment or at a Starbucks or

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at an airport or wherever they 
might be. 

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They're trying to figure out, 
OK, what's the right tool set to

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give. 
Broadly speaking, what are some 

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of the challenges that 
organizations face as they make 

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this transition from being 
exclusively in the office to 

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remote and hybrid work? 
You know you mentioned me being 

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in front of customers a lot, so 
I can hear first hand some of 

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the challenges that they're 
saying that was with a large 

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insurance company recently and 
they have many work from home 

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employees. 
They're utilizing their own home

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Internet connection, which you 
could imagine there's dozens and

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dozens of different providers 
and they've been experiencing 

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lots of issues with their VPN 
just staying connected and lots 

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of VPN drops. 
It's been really hard for them 

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to troubleshoot this because 
essentially they can look into 

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their own system, but they can't
really look into the home users 

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network because that's their own
home Internet. 

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They don't have access at an 
enterprise level to the provider

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that's giving them that home 
Internet. 

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Even if they call that provider,
they're not treated as an 

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enterprise. 
They would be calling on behalf 

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of the consumer and they don't 
have the rights to do so. 

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And so for them to be able to 
troubleshoot at scale, you can 

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imagine how exponential that 
problem becomes. 

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So what customers are saying is 
how do I get one standard that 

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not just delivers that good 
employee experience, but reduces

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the IT burden? 
Because when I get dozens and 

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dozens of calls that could have 
dozens of different root 

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problems across dozens of 
vendors, it's just not scalable 

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and I don't have the resources 
to support that. 

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So enterprise IT departments are
in this position of needing to 

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manage their own network, but at
the same time manage networks 

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out there among their entire 
employee base. 

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You got it, Michael. 
And you think about the risk 

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that that entails? 
You know in your average home 

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there's probably tons of IoT 
devices and smart devices and 

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things that are listening and 
snooping. 

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And whether malicious or not, my
guess is they don't have all of 

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the up to date security 
parameters that a business or an

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enterprise would want or would 
accept on their own network. 

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So the the biggest 
recommendation that I can give 

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is start the conversation of now
saying those home offices. 

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Are an extension of your 
business. 

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If you were going to allow 
somebody to work at a different 

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location, you have to treat that
with the same fervor or the same

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rigor that you would do for your
own branch location, your own 

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brick and mortar. 
Because essentially that user 

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has the access to the same 
amount of information they would

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have within your four walls. 
So you have to protect that 

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information in the same way. 
The zero trust framework is 

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becoming more and more prevalent
in conversations. 

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But you really need that 
visibility end to end and be 

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able to manage those connections
end to end. 

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And so enterprises are saying, 
OK, if I own everything end to 

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end and I have visibility end to
end, it's going to help me 

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across several different 
vectors, all of those calls to 

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various different providers. 
Well, now that anomaly is gone. 

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I don't have dozens of 
standards. 

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I have one standard. 
In addition, when there's an 

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issue, I have remote access, 
remote control, remote 

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capability to actually diagnose 
and troubleshoot that challenge.

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So by controlling that 
connection, you create a simpler

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environment that's easier to 
administer. 

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And at the same time, from a 
security standpoint, everything 

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is standardized and so you know 
what's going on. 

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That's exactly correct and and I
think that's really what the IT 

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professionals want. 
HR is really burdened with this 

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challenge as well. 
We've seen several states start 

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to do legislation. 
I think there's about 11 states 

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that have legislation. 
Some are more specific than 

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others. 
And if you think about an 

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organization that spreads across
multiple states, they tend to go

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towards whatever the strictest 
standards are. 

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So if in California, they're 
requiring you to reimburse for 

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certain tools that you need to 
work from home, that often 

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includes Internet connectivity. 
And so very similarly to how 

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corporations. 
Really have on mass migrated 

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around, bring your own device. 
They started to do that trend 

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many years ago, but it was very 
difficult to manage. 

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It started to be very expensive.
They were starting to be asked 

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to give stipends and things like
that. 

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They've really all brought back 
and said you know we're going to

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provide a corporate phone. 
HR professionals are saying you 

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know what, we can view this as a
benefit. 

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We can view this as a way to 
meet our standards across. 

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We can view this as a way to 
improve employee experience 

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because you know, you and I are 
communicating virtually right 

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now. 
And if we don't have a solid 

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connection, the relationship 
just doesn't work. 

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And so giving them that solid 
connection makes them better at 

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their job, makes them more 
effective. 

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And so there's value across a 
lot of different work streams 

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here. 
We're seeing some early adopters

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in call center space. 
You think about call centers are

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not on mass in these giant 
buildings anymore. 

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There are many at home. 
Often they don't have the most 

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reliable Internet connection is 
there's been that move to rural 

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where you don't necessarily have
fiber and some of those high 

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speed connections and then all 
those other challenges. 

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So they provide a kit, a kit 
could include an Internet 

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connection, some security 
applications, a void phone and 

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essentially day one they're on 
board. 

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Do they have everything they 
need to be successful. 

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What are the considerations 
around choosing these kinds of 

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tools? 
A few things that folks need to 

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consider. 
You know, one, it needs to be 

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easy to operate and easy to 
deploy because essentially, you 

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don't have somebody in every 
home doing a robust setup, 

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installation, troubleshooting. 
Many corporations, including 

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right outside this door at our 
office, we have, you know, a 

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help desk. 
So if you're having a challenge 

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with your technology, make an 
appointment, walk up to the help

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desk, and we'll troubleshoot 
that for you. 

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Well, at home it's not quite so 
easy, so I think you should look

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for something that's plug and 
play. 

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Second, something that you can 
remotely manage, so if there is 

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an issue, you can diagnose and 
see what that is. 

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Third, I think you need to look 
for something that's scalable. 

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And what about from a security 
perspective? 

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Security means different things 
to different folks, but 

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ultimately you need to be able 
to protect the data that's on 

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there, you need to be able to 
protect your end users, and I 

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think you need to make it a 
little bit foolproof. 

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We just released. 
Our data breach investigation 

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report and what are we finding? 
Well, security breaches are on 

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the rise yet again. 
So despite many efforts it's 

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happening more. 
Many of these breaches are are 

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organized and many of them are 
for financial motives. 

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And so we know that the motives 
are there to get the information

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and often the breach happens 
with the employee, right that 

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ends up being the the firewall 
that's at most risk. 

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The other thing though is you 
need to balance that with 

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employee experience. 
So you need to put solutions in 

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place that enable the employee 
to do their job without having 

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so many restrictions that it's 
draconian and they can't access 

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the sites and the information 
they need to be successful. 

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So we can guide through all of 
that and that's really what it 

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is. 
It's a consulting journey where 

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we look at the outcomes that the
customer wants to achieve. 

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We help them diagnose what 
products, services, consulting 

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enables them to achieve that 
outcome. 

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And then we deliver a package 
that's really seamless to that 

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end user. 
You mentioned the HR benefits 

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earlier. 
Can you be a little more 

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explicit in linking this kind of
connectivity and control that is

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obviously so beneficial to it to
the value, the benefit, the 

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employee experience and 
therefore the HR benefits? 

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I'm reminded about a visit I did
at a large physical security 

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company. 
We were walking their facilities

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and they had shown literally 
stacks and stacks and stacks of 

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expenses, paperwork and 
timesheets. 

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They were very antiquated in 
some of the ways that they did 

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things where they were faxing 
information in from each of 

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their security locations, and 
whether that be an expense for a

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phone, whether that be an 
expense for Internet 

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connectivity, whether that be 
their actual timesheet. 

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It was all manual in nature for 
folks to process this. 

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So one, at an enterprise level, 
when you're providing these 

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tools and resources, you can 
remove all of that necessity for

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one, the employee to do 
expenses. 

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And by the way, Michael, I've 
yet to meet an employee that 

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wakes up in the morning, is 
excited to do their expense 

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reports and by the way, 
sometimes get them kicked back 

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and audited and all the things 
that come with that. 

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So you remove that. 
Now you're giving them a benefit

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that's really easy to manage. 
I think 2. 

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You're compliant. 
So essentially you're providing 

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those tools and resources. 
So it's not just compliancy from

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the IT and security that we 
talked about, but compliancy for

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the regulation that's in place 
today and potentially future 

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regulation as that starts to 
mature as hybrid and work from 

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home becomes more and more the 
standard, not the exception. 

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And then finally you need to 
think of ways to differentiate 

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yourself. 
So you imagine you're coming 

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into a brand new job and you 
might be coming into a brand new

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company. 
Day one, how easy is it when 

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you're not at a physical office,
you're at your home to connect 

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into the training that you need?
How do you feel if when you 

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connect into that training, it's
choppy, it's not reliable, you 

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can't get the VPN to stay. 
You're not able to get that 

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clear communication to learn the
information you want. 

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I think what you're probably 
going to find is if we're not 

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adequately equipping those home 
users, we're going to see churn 

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00:12:22,290 --> 00:12:24,530
tick up very rapidly, employee 
churn. 

232
00:12:24,840 --> 00:12:28,440
Why do I have this prediction? 
Well, it's pretty simple if my 

233
00:12:28,440 --> 00:12:31,680
onboarding experience in those 
first few weeks is poor, even if

234
00:12:31,680 --> 00:12:33,720
I'm an existing employee. 
But now I'm working hybrid or 

235
00:12:33,720 --> 00:12:36,640
home, and my work experience is 
not as good or better as it was 

236
00:12:36,640 --> 00:12:41,000
when I was in the office. 
And I now have less physical tie

237
00:12:41,400 --> 00:12:44,520
to a brand or a company because 
I'm not building relationships 

238
00:12:44,520 --> 00:12:47,280
within those four walls. 
Plus, maybe I have a little bit 

239
00:12:47,280 --> 00:12:49,280
of extra time to have on my 
other monitor. 

240
00:12:49,650 --> 00:12:53,530
LinkedIn and Indeed and job 
searches and monster.com to 

241
00:12:53,530 --> 00:12:56,090
search for those. 
It makes it really easy for me 

242
00:12:56,090 --> 00:12:59,850
to find something else. 
And so we need to be thinking 

243
00:12:59,850 --> 00:13:02,970
differently about how we attract
and retain talent, how we 

244
00:13:02,970 --> 00:13:05,770
develop our folks. 
That face to face interaction is

245
00:13:05,770 --> 00:13:08,690
now likely a virtual face to 
face interaction. 

246
00:13:09,090 --> 00:13:12,530
So those experiences need to 
ride on a different type of 

247
00:13:12,530 --> 00:13:16,410
infrastructure. 
And I'll also add I know that 

248
00:13:16,410 --> 00:13:19,490
5G. 
Is going to bring experiences 

249
00:13:19,890 --> 00:13:25,130
that weren't possible in the 
past by a virtual connection, 

250
00:13:25,130 --> 00:13:28,450
things that were only possible 
in face to face augmented 

251
00:13:28,450 --> 00:13:31,130
reality and virtual reality. 
Different ways of training 

252
00:13:31,130 --> 00:13:34,450
different types of employees are
now becoming more prevalent, so 

253
00:13:34,450 --> 00:13:38,090
that need for a more robust 
connection with really low 

254
00:13:38,090 --> 00:13:41,250
latency, so it's a good 
experience for everybody is 

255
00:13:41,250 --> 00:13:42,810
becoming more and more 
important. 

256
00:13:43,250 --> 00:13:47,210
Mark, tell us about the 
cybersecurity implications. 

257
00:13:47,640 --> 00:13:50,440
When you don't own the 
connection at home, you don't 

258
00:13:50,440 --> 00:13:53,600
know what else is riding on that
network, what might be causing 

259
00:13:53,600 --> 00:13:55,680
risk. 
But at home, I think most 

260
00:13:55,680 --> 00:13:58,080
enterprises have no idea what's 
riding on that network. 

261
00:13:58,440 --> 00:14:00,840
You want to know where the data 
is going. 

262
00:14:00,920 --> 00:14:04,880
Would it interest the 
organization if they found that 

263
00:14:04,880 --> 00:14:09,600
data from that connection was 
going to another country, 

264
00:14:09,720 --> 00:14:12,280
another nation state, a part of 
the world where they don't do 

265
00:14:12,280 --> 00:14:14,540
Business Today? 
Would it interest them to know 

266
00:14:14,540 --> 00:14:16,860
if there were incoming attacks? 
Would it be interesting for them

267
00:14:16,860 --> 00:14:20,820
to know if certain websites were
being accessed? 

268
00:14:21,180 --> 00:14:23,420
I think this would be 
interesting to know, but more 

269
00:14:23,420 --> 00:14:25,220
so. 
You can then create policy 

270
00:14:25,260 --> 00:14:28,380
framework and automation. 
When you own the connection you 

271
00:14:28,380 --> 00:14:31,740
can encrypt that end to end. 
When you own the connection you 

272
00:14:31,740 --> 00:14:35,500
can add on analytics that help 
you search and seek out what's 

273
00:14:35,500 --> 00:14:39,260
going on, and when you own the 
connection you can quickly. 

274
00:14:39,880 --> 00:14:43,320
Put in framework that restricts 
access, allows access. 

275
00:14:43,520 --> 00:14:46,800
Put in framework that 
quarantines that does all the 

276
00:14:46,800 --> 00:14:49,880
things you would expect in an 
enterprise environment. 

277
00:14:50,280 --> 00:14:56,120
Mark, what about the privacy and
the compliance implications or 

278
00:14:56,120 --> 00:14:59,800
benefits from using this type of
connectivity? 

279
00:15:00,160 --> 00:15:02,080
That needs to be at the 
forefront of everything we do, 

280
00:15:02,080 --> 00:15:05,400
because employees aren't going 
to be happy if we're invading on

281
00:15:05,400 --> 00:15:07,760
their privacy. 
Having a dedicated Internet 

282
00:15:07,760 --> 00:15:10,450
connection means. 
You don't have that risk at all.

283
00:15:10,730 --> 00:15:14,850
The connectivity that you have 
for your business products, your

284
00:15:14,850 --> 00:15:16,890
business solutions, your 
laptops, your phones, your 

285
00:15:16,890 --> 00:15:18,970
tablets, whatever connectivity 
that you're using, their VoIP 

286
00:15:18,970 --> 00:15:22,130
phones, that's segmented off 
from their home Internet. 

287
00:15:22,970 --> 00:15:25,130
And so now you don't have to 
worry what they're doing on 

288
00:15:25,130 --> 00:15:26,810
their network. 
They don't have to worry about 

289
00:15:26,810 --> 00:15:28,090
how they're monitoring their 
network. 

290
00:15:28,090 --> 00:15:29,770
It's under the same policy and 
framework. 

291
00:15:29,770 --> 00:15:32,450
So that makes it really easy. 
But if you flip that and you 

292
00:15:32,450 --> 00:15:35,410
say, OK, well, if I want to add 
these types of security 

293
00:15:35,410 --> 00:15:38,650
solutions and I don't own the 
Internet connection. 

294
00:15:39,510 --> 00:15:42,230
Well then, what risk does that 
put me in, in terms of what data

295
00:15:42,230 --> 00:15:44,950
I'm collecting on my employees? 
What risk does that put me in, 

296
00:15:44,950 --> 00:15:48,150
in terms of how their perception
may be of how I'm monitoring? 

297
00:15:48,390 --> 00:15:51,150
If they're doing something 
malicious or wrong or have a a 

298
00:15:51,870 --> 00:15:55,270
security breach on their phone, 
that's their personal I don't 

299
00:15:55,270 --> 00:15:58,030
want to put my information at 
risk or vice versa. 

300
00:15:58,510 --> 00:16:00,750
And by the way, employees think 
the same. 

301
00:16:01,700 --> 00:16:05,020
Hey, I want to be able to access
information, but I don't want 

302
00:16:05,020 --> 00:16:06,820
you seeing what I do on my 
personal device. 

303
00:16:06,900 --> 00:16:09,500
Let's segregate that. 
Let's make sure there's a fence 

304
00:16:09,580 --> 00:16:13,140
and we don't have to worry about
personal information and work 

305
00:16:13,140 --> 00:16:15,740
information. 
We have dedicated lanes and I'll

306
00:16:15,740 --> 00:16:19,420
tell you once you do that, it's 
so empowering for the company 

307
00:16:19,740 --> 00:16:21,540
because it can enable a better 
experience. 

308
00:16:21,940 --> 00:16:26,180
An example might be, let's build
a private network. 

309
00:16:26,460 --> 00:16:28,820
So maybe you don't need that VPN
anymore. 

310
00:16:28,980 --> 00:16:31,060
Maybe the moment you 
authenticate that device. 

311
00:16:31,630 --> 00:16:34,070
To your Internet connection, it 
just immediately connects. 

312
00:16:34,510 --> 00:16:37,510
And so these are things that we 
can do or maybe we do a private 

313
00:16:37,510 --> 00:16:39,910
network with a VPN and add a 
completely different layer of 

314
00:16:39,910 --> 00:16:42,030
security. 
Maybe we say, you know what, 

315
00:16:42,030 --> 00:16:44,950
we're going to prioritize 
certain bits of data or 

316
00:16:44,950 --> 00:16:47,990
applications just like we would 
do in an office location. 

317
00:16:47,990 --> 00:16:50,750
So because we own the Internet, 
we're going to put a little bit 

318
00:16:50,750 --> 00:16:53,630
of priority on that VoIP phone 
so you get the best experience 

319
00:16:53,630 --> 00:16:56,370
on your voice. 
And you know any other 

320
00:16:56,370 --> 00:16:58,450
applications like YouTube and 
things like that or more best 

321
00:16:58,450 --> 00:17:00,970
effort, These are things that 
you can start to think about 

322
00:17:01,130 --> 00:17:04,170
when you own the connection and 
you have the applications, the 

323
00:17:04,170 --> 00:17:06,210
hardware that's wrapped around 
it. 

324
00:17:06,609 --> 00:17:12,130
Given the importance of employee
training around issues such as 

325
00:17:12,250 --> 00:17:17,450
phishing, what resources can you
recommend for folks that are 

326
00:17:17,450 --> 00:17:20,210
listening to learn more and to 
help their employees? 

327
00:17:20,540 --> 00:17:24,020
On our website, we have a great 
Internet portal, the Verizon 

328
00:17:24,020 --> 00:17:26,859
Business Internet. 
It gives great information at a 

329
00:17:26,859 --> 00:17:29,220
high level as to some of the 
recommendations we have for 

330
00:17:29,220 --> 00:17:31,260
this. 
In addition, and this is really 

331
00:17:31,260 --> 00:17:33,060
the most important thing that 
you can do, let's start with a 

332
00:17:33,060 --> 00:17:36,020
conversation. 
I heard Danny Johnson who's head

333
00:17:36,020 --> 00:17:37,780
of one of our product marketing 
divisions. 

334
00:17:37,940 --> 00:17:41,420
He made a great analogy that the
most important investment that 

335
00:17:41,420 --> 00:17:43,700
you can make, if you're 
listening to this as a business 

336
00:17:43,700 --> 00:17:45,740
leader, as an IT professional, 
as an HR professional. 

337
00:17:46,670 --> 00:17:49,110
Is the investment of your time. 
Because at the end of the day, 

338
00:17:49,390 --> 00:17:52,070
there's unlimited upside to what
that conversation can bring and 

339
00:17:52,190 --> 00:17:53,950
there's very little risk, 
there's very little downside. 

340
00:17:53,950 --> 00:17:55,470
You're just investing in 
conversation. 

341
00:17:55,830 --> 00:17:59,870
So let's have a conversation 
meet with your professional. 

342
00:17:59,870 --> 00:18:02,750
We have folks that are assigned 
to almost every business that's 

343
00:18:02,750 --> 00:18:04,150
out there. 
We'll have a conversation. 

344
00:18:04,150 --> 00:18:06,830
We'll understand what your goals
are because that training may 

345
00:18:06,830 --> 00:18:08,990
not be A1 size fits all. 
There's different levels of 

346
00:18:08,990 --> 00:18:11,270
maturity and outcomes that the 
customers are looking for. 

347
00:18:11,630 --> 00:18:13,110
We can design a solution for 
that. 

348
00:18:13,640 --> 00:18:16,440
Now for companies that are a 
little bit more advanced or 

349
00:18:16,440 --> 00:18:19,480
looking for more something 
holistically, we have world 

350
00:18:19,480 --> 00:18:21,400
class business consulting 
services. 

351
00:18:21,400 --> 00:18:23,440
We're on retainer for some of 
the largest companies in the 

352
00:18:23,440 --> 00:18:28,160
world where we do specific 
trainings, red table events for 

353
00:18:28,160 --> 00:18:31,960
example, where we simulate some 
very sophisticated attacks and 

354
00:18:31,960 --> 00:18:33,560
we utilize this information 
because. 

355
00:18:33,910 --> 00:18:36,430
The data breach investigation 
report, I think this year it's 

356
00:18:36,430 --> 00:18:39,750
maybe something like 15 or 
17,000 data breaches that we 

357
00:18:39,750 --> 00:18:43,030
investigated that we ingested 
and then gave analytics on. 

358
00:18:43,030 --> 00:18:46,870
So we see what happens across 
networks around the globe. 

359
00:18:47,070 --> 00:18:51,550
We see how these things are 
manifested and then we know how 

360
00:18:51,550 --> 00:18:54,830
to prevent and if it does 
happen, how to respond very 

361
00:18:54,830 --> 00:18:57,150
quickly. 
And so we're able to consult and

362
00:18:57,150 --> 00:19:00,430
do the training at any level and
increase that adoption. 

363
00:19:00,790 --> 00:19:02,310
And so we encourage you to work 
with us. 

364
00:19:02,310 --> 00:19:04,670
We really are experts when it 
comes to this. 

365
00:19:04,910 --> 00:19:07,550
The network, the security, the 
applications that are all within

366
00:19:07,550 --> 00:19:09,470
there and we'll help you get the
outcomes you're looking for. 

367
00:19:09,830 --> 00:19:14,070
Mark clearly the solution 
demands both technology, 

368
00:19:14,070 --> 00:19:17,590
infrastructure as well as 
employee training. 

369
00:19:17,910 --> 00:19:21,470
I would completely agree, and 
the technology infrastructure 

370
00:19:21,870 --> 00:19:25,830
should at some point become so 
easy that the employee training 

371
00:19:25,950 --> 00:19:29,790
could just be a simple card that
they receive that says plug in. 

372
00:19:30,360 --> 00:19:34,640
And play and that's literally 
the extent if something doesn't 

373
00:19:34,640 --> 00:19:39,440
work, contact here. 
And so it makes it very easy for

374
00:19:39,440 --> 00:19:41,120
that employee to see the 
experience. 

375
00:19:41,400 --> 00:19:45,360
But I think awareness as well as
training is very, very 

376
00:19:45,360 --> 00:19:47,600
important. 
You need to be aware that at 

377
00:19:47,600 --> 00:19:50,120
least from a security 
standpoint, these risks exist 

378
00:19:50,400 --> 00:19:52,320
and there's things that we can 
all do in our personal and 

379
00:19:52,320 --> 00:19:56,360
professional lives to ensure 
we're living the most secure and

380
00:19:56,360 --> 00:19:58,240
reducing the risk as much as 
possible. 

381
00:19:58,670 --> 00:20:00,230
So awareness is really 
important. 

382
00:20:00,230 --> 00:20:03,390
I think businesses need to 
continue to do that, double down

383
00:20:03,390 --> 00:20:05,390
on awareness campaigns, let them
know what's going on. 

384
00:20:05,390 --> 00:20:07,710
If there's a breach that occurs,
let that happen. 

385
00:20:07,710 --> 00:20:10,150
And by the way, all of that 
information is publicly 

386
00:20:10,150 --> 00:20:12,710
available for free. 
We have a mobile breach report, 

387
00:20:12,710 --> 00:20:15,710
a data investigation report, and
folks can use that information 

388
00:20:15,710 --> 00:20:17,870
to help train and make aware of 
their employees. 

389
00:20:18,350 --> 00:20:21,720
And then. 
Second to that is let's ensure 

390
00:20:21,720 --> 00:20:24,800
that now that they're aware, how
do you respond, what do you do 

391
00:20:24,800 --> 00:20:27,440
when something occurs And by the
way, what's the investment that 

392
00:20:27,440 --> 00:20:30,080
we're making in you to make it 
easy so that doesn't happen? 

393
00:20:30,440 --> 00:20:33,640
Again, that creates employee 
loyalty because the employee 

394
00:20:33,640 --> 00:20:37,760
recognizes the investment that 
the organization is making in 

395
00:20:37,880 --> 00:20:40,640
their well-being and in their 
skills. 

396
00:20:41,150 --> 00:20:42,830
No doubt. 
And when you think about that 

397
00:20:42,830 --> 00:20:45,990
importance of data, protecting 
the employees, data protecting 

398
00:20:45,990 --> 00:20:49,350
the company's data, if you look,
if it's a global organization, 

399
00:20:49,350 --> 00:20:53,550
you think about some of the GDPR
requirements that are on there, 

400
00:20:53,950 --> 00:20:58,750
the image brand and financial 
implications that that could 

401
00:20:58,750 --> 00:21:01,510
happen if we're not adequately 
protecting that data. 

402
00:21:02,070 --> 00:21:06,070
This is not an if it's really a 
must, we must do these things, 

403
00:21:06,150 --> 00:21:09,120
not just. 
From a governmental policy 

404
00:21:09,120 --> 00:21:13,440
standpoint, but from what we do 
is terms of the right things for

405
00:21:13,440 --> 00:21:15,400
our employees and our customers 
that serve. 

406
00:21:15,640 --> 00:21:18,920
I know when I'm negotiating a 
large agreement with our 

407
00:21:18,920 --> 00:21:21,760
customers, this is a question 
they ask us now. 

408
00:21:21,760 --> 00:21:24,080
I'm very proud of our record and
the things that we do. 

409
00:21:24,080 --> 00:21:27,760
And so we can talk about those 
things and customers are very 

410
00:21:28,120 --> 00:21:30,360
satisfied with the steps that we
put in. 

411
00:21:30,560 --> 00:21:32,880
And then in that conversation 
says, well, here's how we can 

412
00:21:32,880 --> 00:21:35,730
help you do the same. 
And I encourage any organization

413
00:21:35,730 --> 00:21:38,210
as they're contracting with a 
company to do that. 

414
00:21:38,210 --> 00:21:40,410
I think it's table stakes to 
make sure that you're partnering

415
00:21:40,410 --> 00:21:43,250
with somebody that you know 
preaches what they practice and 

416
00:21:43,250 --> 00:21:45,810
practice what they preach. 
Mark, let's talk about 

417
00:21:45,810 --> 00:21:49,330
implementation. 
You speak with so many Verizon 

418
00:21:49,330 --> 00:21:52,170
customers, very large 
organizations, organizations of 

419
00:21:52,170 --> 00:21:54,570
every size. 
What are some of the best 

420
00:21:54,570 --> 00:21:59,850
practices that you see for 
implementing remote work? 

421
00:22:00,010 --> 00:22:05,020
Process is really important. 
What you want to do is enable 

422
00:22:05,020 --> 00:22:09,940
some of this technology to 
either work before it arrives 

423
00:22:10,300 --> 00:22:12,860
and you can accomplish that a 
few different ways. 

424
00:22:13,260 --> 00:22:17,100
So one some companies either do 
internally or they outsource 

425
00:22:17,500 --> 00:22:22,580
staging and kidding, where 
essentially the device is set up

426
00:22:23,140 --> 00:22:26,740
to the industry or the company's
standards before it's shipped 

427
00:22:26,740 --> 00:22:30,340
out to that end user. 
So that process of when the end 

428
00:22:30,340 --> 00:22:33,930
user receives it, it just works.
That needs to happen now. 

429
00:22:33,930 --> 00:22:37,410
In addition, there's some 
automation you can do with that.

430
00:22:38,210 --> 00:22:40,610
You know, for example, we see 
that with smartphones where we 

431
00:22:40,610 --> 00:22:44,090
can actually enable what's 
called a supervised mode on that

432
00:22:44,090 --> 00:22:45,850
device. 
We ship out that smartphone or 

433
00:22:45,850 --> 00:22:48,450
tablet to the end user the 
moment they turn it on and it 

434
00:22:48,450 --> 00:22:50,970
authenticates with the network. 
It says, hey, this is corporate 

435
00:22:50,970 --> 00:22:54,370
owned, here are the policies 
that need to be on here and it 

436
00:22:54,370 --> 00:22:57,570
just works. 
You can also do that with a 

437
00:22:57,570 --> 00:22:59,850
router device. 
Now depending on what those 

438
00:22:59,850 --> 00:23:02,690
requirements are, some companies
also say, you know what, we're 

439
00:23:02,690 --> 00:23:05,170
going to put some custom 
information in there. 

440
00:23:05,330 --> 00:23:08,130
I mentioned that card that kind 
of explains plug in and play. 

441
00:23:08,530 --> 00:23:10,610
Let's go ahead and include those
instructions and then if 

442
00:23:10,610 --> 00:23:12,730
something doesn't work, here's 
how you contact. 

443
00:23:12,730 --> 00:23:16,290
So that process is the number 
one best practice I see. 

444
00:23:16,450 --> 00:23:18,890
Another part of that process 
that I see that's really, really

445
00:23:18,890 --> 00:23:25,250
important is doing qualification
in terms of what the experience 

446
00:23:25,250 --> 00:23:28,050
might be from a coverage 
standpoint at that home. 

447
00:23:28,790 --> 00:23:32,310
So although you know, we cover 
99% of the US population, I'm 

448
00:23:32,310 --> 00:23:35,190
certainly not going to sit here 
and say in every building, in 

449
00:23:35,190 --> 00:23:37,870
every nook and cranny at every 
location are we going to have 

450
00:23:37,990 --> 00:23:40,510
great coverage. 
But what we do have are some 

451
00:23:40,510 --> 00:23:43,750
geospatial analytics and a 
wealth of information that can 

452
00:23:43,750 --> 00:23:46,190
give a pretty good indicator as 
to whether there's coverage 

453
00:23:46,190 --> 00:23:48,750
there. 
If it's an enterprise office 

454
00:23:48,750 --> 00:23:51,670
location, you know, we typically
come in, we do a site survey, we

455
00:23:51,670 --> 00:23:55,030
do readings, we might install an
external antenna, we do things 

456
00:23:55,030 --> 00:23:56,790
to ensure the best possible 
experience. 

457
00:23:57,120 --> 00:24:00,000
But when it's a home user, you 
need to use as much intelligence

458
00:24:00,000 --> 00:24:03,280
beforehand as possible. 
Now the good thing is, again, 

459
00:24:03,280 --> 00:24:07,440
this can be automated and easy. 
We get the addresses from the 

460
00:24:07,440 --> 00:24:10,800
end users. 
We then spit out a range that 

461
00:24:10,800 --> 00:24:13,720
says this will be a good 
experience, a great experience, 

462
00:24:13,720 --> 00:24:16,000
a poor experience. 
And then the company can make a 

463
00:24:16,000 --> 00:24:17,600
decision. 
Is this the right solution for 

464
00:24:17,600 --> 00:24:20,680
that home user? 
Or do we need to augment with a 

465
00:24:20,680 --> 00:24:22,360
booster? 
Or maybe this isn't something 

466
00:24:22,360 --> 00:24:25,730
that we can install at all? 
So up front, doing the work to 

467
00:24:25,730 --> 00:24:29,450
have a process in place, we'll 
ensure success when the end 

468
00:24:29,450 --> 00:24:31,130
users receive it on the back 
end. 

469
00:24:31,410 --> 00:24:34,610
And you know, I say look, start 
small, let's do a pilot 

470
00:24:34,610 --> 00:24:38,330
together, pick a hundred 200 
users and let's get their 

471
00:24:38,330 --> 00:24:40,210
feedback. 
And we are finding very, very 

472
00:24:40,210 --> 00:24:42,490
high success. 
But we're also learning, hey, 

473
00:24:42,490 --> 00:24:45,570
with this application, here are 
the settings that we need to do.

474
00:24:46,010 --> 00:24:47,730
Here's what's going on with the 
VPN. 

475
00:24:47,730 --> 00:24:50,370
Hey, here are the policies that 
we need to do so when you go to 

476
00:24:50,370 --> 00:24:53,130
scale, it ends up being the best
possible experience. 

477
00:24:53,560 --> 00:24:58,880
Mark, as we finish up, where is 
hybrid remote work going and 

478
00:24:58,880 --> 00:25:02,680
what are the technology 
advancements that we're going to

479
00:25:02,680 --> 00:25:06,920
see in in the near future? 
It's here and I think it's going

480
00:25:06,920 --> 00:25:10,440
to be here for the long haul. 
I don't see us ripping back that

481
00:25:10,440 --> 00:25:13,080
Band-Aid. 
I do see us doing more 

482
00:25:13,240 --> 00:25:16,280
purposeful experiences in our 
corporate offices to kind of 

483
00:25:16,280 --> 00:25:18,520
draw people in and build that 
engagement. 

484
00:25:18,680 --> 00:25:21,320
I was listening to 1 customer 
that said, you know what, we're 

485
00:25:21,320 --> 00:25:24,240
not going to have as much real 
estate, but what we're going to 

486
00:25:24,240 --> 00:25:27,600
do are events. 
So maybe every quarter we do a 

487
00:25:27,600 --> 00:25:29,480
really big event. 
We take some of the money that 

488
00:25:29,480 --> 00:25:31,800
we saved on that real estate. 
They're now working from home, 

489
00:25:32,000 --> 00:25:34,000
but we do things that are really
purposeful to bring people 

490
00:25:34,000 --> 00:25:35,000
together. 
So I think. 

491
00:25:35,080 --> 00:25:38,120
This hybrid mindset, while still
having some brand identity, some

492
00:25:38,120 --> 00:25:40,200
culture identity is going to be 
there. 

493
00:25:40,840 --> 00:25:43,000
Majority of the time though, 
folks are going to be working 

494
00:25:43,000 --> 00:25:45,440
from their houses and so how 
will the technology advance? 

495
00:25:45,440 --> 00:25:48,200
Well, you know right now you and
I have a great connection. 

496
00:25:48,200 --> 00:25:51,480
It's true high definition. 
I can see in great fidelity. 

497
00:25:51,480 --> 00:25:53,560
I can see the facial expressions
that you have. 

498
00:25:53,560 --> 00:25:57,120
It doesn't look grainy. 
That's accomplished by you and I

499
00:25:57,120 --> 00:25:59,640
having really strong Internet 
connections and a great 

500
00:25:59,640 --> 00:26:02,560
platform. 
By and large, much of the 

501
00:26:02,640 --> 00:26:04,960
technology that folks are 
utilizing today at a video 

502
00:26:04,960 --> 00:26:07,400
conference isn't even full HD 
today. 

503
00:26:07,680 --> 00:26:10,160
And so I think there's 
opportunities we're going to see

504
00:26:10,160 --> 00:26:14,480
as connections become more 
robust, as 5G and fiber become 

505
00:26:14,480 --> 00:26:17,880
more prevalent across the 
country, it enables us to really

506
00:26:17,920 --> 00:26:20,520
uptick the quality. 
Then on top of that, you're 

507
00:26:20,520 --> 00:26:23,760
going to see more and more 
augmented reality where we see 

508
00:26:23,760 --> 00:26:26,640
of ways of connecting and 
engaging with folks differently.

509
00:26:27,120 --> 00:26:29,560
So that doesn't just require 
bandwidth. 

510
00:26:30,140 --> 00:26:33,700
That requires latency because 
our eyes have excellent latency.

511
00:26:33,700 --> 00:26:36,740
We're able to pick up things 
really quickly and smoothly on a

512
00:26:36,740 --> 00:26:38,740
video screen that's attached to 
your head. 

513
00:26:38,940 --> 00:26:42,060
That requires an even greater 
grade of that. 

514
00:26:42,460 --> 00:26:46,460
So I think as more and more 
folks are working from home, 

515
00:26:46,780 --> 00:26:50,300
having those applications pushed
closer to them, so there's that 

516
00:26:50,300 --> 00:26:53,700
great experience is important. 
That's where things like mobile 

517
00:26:53,860 --> 00:26:58,340
edge compute come in, having 
applications like that augmented

518
00:26:58,340 --> 00:27:01,770
reality application. 
Closer to the tower, closer to 

519
00:27:01,770 --> 00:27:03,290
the cell site, closer to the 
network. 

520
00:27:03,530 --> 00:27:06,410
So that experience and that 
response time is really 

521
00:27:06,410 --> 00:27:09,810
seamless. 
So I think the applications are 

522
00:27:09,810 --> 00:27:12,770
really broad. 
What most excites me and I think

523
00:27:12,770 --> 00:27:17,530
about this all the time when we 
launched 4G, when Verizon said, 

524
00:27:17,530 --> 00:27:19,490
hey, we're going to have a 
nationwide 4G network. 

525
00:27:20,010 --> 00:27:22,770
At the time that gave us 5 to 12
megabits per second. 

526
00:27:23,290 --> 00:27:26,050
Which may not seem like a lot 
now, but was groundbreaking at 

527
00:27:26,050 --> 00:27:28,050
the time. 
I mean, most folks were between 

528
00:27:28,050 --> 00:27:31,370
600 kilobits per second and 
maybe a Meg, a Meg and 1/2. 

529
00:27:31,370 --> 00:27:34,010
So going to 5 to 12 was 
groundbreaking. 

530
00:27:34,410 --> 00:27:37,250
Well, what did that do for us? 
You think about some of the 

531
00:27:37,250 --> 00:27:39,130
businesses that were 
transformed. 

532
00:27:39,330 --> 00:27:42,570
The easiest example might be, 
you know, Uber and Lyft, they 

533
00:27:42,570 --> 00:27:45,650
ended up creating applications 
that rode over the top of our 4G

534
00:27:45,650 --> 00:27:48,850
network that completely 
disrupted the way that we travel

535
00:27:48,850 --> 00:27:51,640
in the taxi industry. 
You couldn't do things like that

536
00:27:51,640 --> 00:27:54,720
before because you didn't have a
robust enough or reliable enough

537
00:27:54,720 --> 00:27:57,440
connection. 
We built a network that enabled 

538
00:27:57,440 --> 00:28:01,080
that to work ubiquitously 
wherever you are and that's just

539
00:28:01,080 --> 00:28:04,080
one of thousands of new 
businesses that were created. 

540
00:28:04,400 --> 00:28:07,320
So I'm most excited about the 
new businesses that are going to

541
00:28:07,320 --> 00:28:09,240
be created, the new disruptions 
that are going to be created, 

542
00:28:09,320 --> 00:28:11,800
the developer community once 
they have these capabilities 

543
00:28:12,040 --> 00:28:14,200
that 5G really starts to usher 
in. 

544
00:28:14,650 --> 00:28:16,690
Are going to be unleashed just 
like they were with 4G. 

545
00:28:16,930 --> 00:28:18,970
And we're going to see 
experiences that you and I can't

546
00:28:18,970 --> 00:28:21,930
even fathom today that are just 
going to change the way that we 

547
00:28:21,930 --> 00:28:24,250
work, play and engage with each 
other. 

548
00:28:24,530 --> 00:28:27,370
It's exciting to imagine what's 
coming next. 

549
00:28:27,650 --> 00:28:30,370
Marc Custodio of Verizon. 
Thank you so much for taking 

550
00:28:30,370 --> 00:28:32,850
time to speak with us today. 
Thank you so much, Michael. 

551
00:28:32,850 --> 00:28:34,970
It's a pleasure. 
I'm so excited to talk about the

552
00:28:34,970 --> 00:28:37,290
future of work and can't wait to
talk to you again.

