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Today on 60 talk were speaking 
about security and how to manage

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and Lead Security in 2023. 
We're speaking with Kurt John, 

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who is the chief security 
officer of the Expedia group and

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my esteemed guest co-host is Q 
Harrison Terry. 

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Who is the head of growth 
marketing for the Mark Cuban 

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companies. 
Gentlemen, welcome Um, Kurt, 

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tell us about Expedia group and 
tell us about your mom. 

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I am chief security officer for 
Expedia Group which means I'm 

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responsible for physical 
security. 

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It security or cyber security as
well as privacy and Q. 

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Harrison Terry. 
Welcome back. 

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I love when you're the co-host 
and I'm just thrilled to welcome

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you back. 
So, tell us about what you do 

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and the Mark Cuban companies. 
I'm the head of growth marketing

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at Mark, you Companies, as 
you've already stated empathy to

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be back on cxo talk, and really,
looking forward to the upcoming 

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conversation with Kurt. 
I'm excited for this combo 

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because we have to talk about 
security, right? 

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Mike, Kurt, what do you see as 
the security landscape right 

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now, with all of all of that 
complexity? 

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One of the things that I think a
lot of companies are struggling 

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with and what the threat 
landscape. 

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Looks like it's it's the scale 
you and I like the word, you 

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just use complexity, just the 
size scale. 

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Gail. 
And with that comes the 

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complexity of environments. 
There's Cloud, there's Edge 

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Computing, these artificial 
intelligence is automation is 

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orchestration. 
There's an and was funny about 

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it is that not only are we 
transforming our business models

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and our ability to drive impact 
in the market. 

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But also the bad guys are as 
well. 

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They have the same types of 
structures, the same joint 

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ventures the same type of, you 
know, collaborations that that 

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they're doing to try to drive 
their side and make money for 

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themselves. 
And then we are trying to not We

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Implement new business models to
drive more impact in the market.

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But we also have to then defend 
against adversaries, who are 

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doing something similar. 
So I would say, the biggest 

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challenge is that size and scale
and complexity but having said 

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that there are probably a couple
of things you can organize 

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yourselves around when it comes 
to actual technical threats. 

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And there, it's a lot to do with
your endpoint devices to 

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computers were all using it has 
to do with Cloud because we're 

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all using It for a subset of the
population of companies that has

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to do with Edge Computing as 
well. 

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And then finally artificial 
intelligence ensuring that when 

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we build those data models and 
we try to scale them, things can

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go bad really quickly. 
So both from a security 

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perspective as well as from an 
Ethics perspective, paying 

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attention to artificial 
intelligence is really important

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Kurt when your Expedia like 
there's tons of people in the 

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world that are out there and 
they do like the chief security 

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officer role. 
But at a travel company, what 

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does that, what does that 
entail? 

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It's about our Travellers, 
right? 

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Because that's fundamentally. 
That's what we're trying to do. 

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We're trying to connect our 
Travelers with new experiences 

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around the globe, and in order 
to do that, we need to serve 

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them up with new capabilities, 
new ways for them to engage in 

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plan, their trip. 
And, and so we organized 

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ourselves around our Travelers 
partners and, of course, our 

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employees. 
So a lot of the decisions we 

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make and the questions, we ask 
ourselves and answers, we kind 

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of we tend to give ourselves is 
around Travelers partners and 

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employees. 
Now, fun fact, about expedient, 

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a lot of people didn't don't 
know this, there's the 

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expedia.com but Expedia group is
also owns a lot of other brands 

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as well. 
And it was interesting. 

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I was talking to a friend of 
mine and I was saying, hey look,

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I'm gonna go work with Expedia 
now and they were like, wow 

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Expedia, you know, experience 
pretty good. 

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Good. 
But, you know, who's even better

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orbitz.com. 
You should probably look into 

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that. 
And I said, okay, I think I 

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will. 
But at that time, obviously, I 

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knew, but, you know, orbitz.com 
Travelocity.com, hotels.com, 

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verbal your the list car 
rentals.com the list goes on. 

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So fun fact, is we drive value 
in the market through a lot of 

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different brands. 
How do you think about security 

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across this very broad landscape
of different companies? 

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It's different well-known 
Brands, the necessity to share 

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information because it we've 
gotten to the point now where 

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you're unable to accomplish, 
whatever it is you need to do on

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your own right unless you're 
building a very specific widget,

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Hardware, widget at that than 
other people are consuming. 

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And even then you need someone 
to provide steel or some other 

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type of raw material. 
You need an ecosystem of 

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Partners in order to be 
successful and so fundamentally 

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I look at it in two ways. 
The first First is how do you 

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work with your partners to drive
security consistently throughout

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your entire ecosystem? 
And so that means that it 

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obviously everyone doesn't need 
to meet this incredibly High bar

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but what's like the threshold of
which you want to collaborate 

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with your partners to really 
Implement security across your 

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entire value chain? 
So that everyone is strong and 

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because, you know, of course, 
the weakest link analogy, that's

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that's the one side on the other
side for me. 

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So threatened And the ability to
share data rights because then 

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some folks within your ecosystem
might be experiencing certain 

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attacks and then the question 
then becomes how well can you 

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all share information together? 
So that you can insulate 

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yourself or try to Pivot to 
prevent such an attack and 

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iPhone incredible uplifted value
in both partnering with your 

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with your ecosystem, as well as 
sharing information with your 

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ecosystem. 
I think that's really the 

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future. 
Even even, you know, the federal

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government, the US Government 
from sisya as well as the office

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of Director of National of 
cybersecurity says the same 

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thing. 
In other words, to to beat all 

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of us, you probably need to be 
one of us, but then the flip 

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side of that is to beat, you 
know, to be one of us. 

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You have to beat all of us very 
convoluted but essentially what 

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that means is if we all 
cooperate and share information 

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and and just ensure that there's
consistency, it controls through

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it or ecosystems. 
I think the US economy Broadly 

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as well as our own individual 
companies would benefit quite a 

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bit. 
How does Expedia think about 

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like internally that decision 
support system that you're 

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describing because it's like, 
you know, to work across, just 

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the organization, everybody has 
their directives and goals, but 

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in order to reach that 
alignment, you really do need to

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be able to frame or lean into 
some type of support network and

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more so specifically around 
decisions because I imagine When

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you're dealing with security 
threats and, and things of that 

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nature, your you don't have a 
lot of time. 

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This is not something where hey,
let's come back to it next week 

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or next month, or next quarter, 
this is not specific to Expedia.

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This is actually could be 
applied to any company and it 

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didn't apply to the companies 
I've been with before and and 

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anyone can adopt this 
fundamentally you're looking at 

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two things. 
I think, oftentimes people don't

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take enough time to actually 
build out that structure that 

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you just It's very much ad hoc 
and you want to move from ad hoc

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to optimized as quickly as you 
can. 

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What that means is I consistency
a processes. 

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So, a right. 
What is that your governance 

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structure look like, be? 
How do you evaluate risk right 

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within that organization and you
need a repeatable way to do 

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that? 
See, do you know your risk 

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appetite? 
This is very interesting. 

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I've been at companies before 
and this is not Expedia with 

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many many years ago I was a 
consultant and I've seen 

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companies where Are they think 
they have a very conservative 

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risk appetite. 
But when you look at, actually, 

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the way that they're making 
decisions in the type of the 

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things are going after. 
It's very much contradictory to 

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have a very aggressive risk 
appetite and thing that emerges 

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because people aren't our 
organizations are intentional 

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about defining what your risk 
appetite is. 

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It conservative aggressive or 
somewhere in between. 

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What do you sort of rally 
around? 

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What do you more comfortable 
with the risk on versus not? 

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So that goes back to His 
appetite. 

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And then finally you likely need
within your structure, a way to 

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make decisions really quickly 
like you alluded to and that 

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means that you likely need to 
assign certain decisions for 

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certain risk threshold. 
So for low medium high, so 

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obviously, a higher critical 
risk. 

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Might go to the CEO but if 
there's, there's something of a 

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lower risk that might be made 
with at the director level or 

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below. 
Right. 

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So really, it's I think what 
that comes down to is more 

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intentionality or Overall around
your risk program and I think 

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not enough companies treated 
that way. 

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Be sure to subscribe to our 
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Hit the Subscribe button at the 
top of our website. 

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We have a really interesting 
question from our Salon Con on 

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Twitter Our Salon always asks 
these great questions. 

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And he says when technology is 
everywhere and with everyone 

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what do you find Define as the 
boundaries of Of your ecosystem.

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Definitely today, the boundary 
of your ecosystem. 

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Not only has it moved backwards 
from sort of like, your 

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corporate network, but it's 
become incredibly more porous as

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well. 
So, a lot of a lot of holes in 

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it. 
And so, the way I think of it is

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that you don't Define that 
boundary, which is and within 

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the security Community, you're 
going to find some people might 

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roll their eyes at this but zero
trust, right? 

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For the bear with me for the 
time being is Been thrown around

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quite a bit in the media and 
companies are kind of like weird

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20, trust Mecca but zero trust 
still the tenets of it remains 

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true. 
So in other words, how do you 

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create an ecosystem within your 
environment that allows the the 

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appropriate access of your 
partners and and and your 

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employees? 
Wherever they may be in a way 

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that doesn't require you to give
card launch access to 

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everything. 
So, my fundamental tenant on 

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this topic is I have Boundary 
and even if I did, it would be 

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incredibly porous. 
So, how do I better manage 

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access at the software level and
at zero trust is a big, a big 

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aspect of that? 
What concerns have you seen on 

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the Privacy side? 
Due to that, the biggest concern

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with this new setup is data 
sprawl, and that comes from 

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three reasons, a, the velocity 
that comes with the velocity and

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scalability that comes with 
Cloud, right? 

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So you can swipe a credit card 
and then When you're just Off to

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the Races, right? 
You have a Dev environment. 

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You have a pipeline, you can 
build something in a minimal 

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viable product. 
You're putting data in there, 

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then someone's like, oh, that's 
interesting data. 

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Let me make a copy of it and 
just it's very hard to get 

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started and then sorry, it's 
very easy to get started and 

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very hard to contain. 
So data sprawl is one. 

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The second has to be my opinion.
The ever-evolving privacy. 

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Gdpr did a really good job of 
Landing. 

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This very specific list of 
things that people need to do. 

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But for example, in the u.s., 
you know, different states are 

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still thinking through how to 
handle privacy differently. 

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And that means, you know, if 
you're in the US or you're doing

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business in the US, then you 
need to potentially be paying 

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attention to 50 different 
privacy regulations. 

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Luckily, if in them, for the 
most part, there's there's 

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there's sort of like a Common 
Thread throughout them but you 

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can't. 
Deny that the complexity of 

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having to do one officer nuances
based on this on a particular 

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State. 
And I think those are the two 

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biggest things in the first 
case, you just need to be really

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intentional about having a 
specific. 

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And the first case, meaning data
sprawl very intentional about 

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having a very specific privacy 
strategy. 

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But it can't be an isolation. 
There's a lot of convergence 

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between privacy and security and
so you need both an individual 

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privacy strategy. 
But you also Need a joint 

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strategy when it comes to your 
data and your just your General 

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Corporate information protection
in the second case one would 

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hope. 
And I've seen some indications 

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of this that we're thinking of 
an updated Federal Privacy Law 

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which would which would then 
make companies lives a lot 

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easier. 
Now we have another question 

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from Chris Peterson and he says 
to what extent can security 

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organizations be a Get 
differentiator for their company

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by saying, well, you know, we 
offer better security better 

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privacy to the customers that 
they serve. 

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One of the things that security 
typically struggles with 

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generally as an industry is 
articulating, its value ride, 

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because our value is derived by 
the lack of incidents or the 

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lack of breaches and it's very 
hard to prove a negative. 

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So I've seen more and more and I
tend to call these Business 

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value metrics. 
So there's like, operational 

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metrics that you need to drive 
down. 

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Vulnerabilities, you need to 
drive down risk. 

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You need to articulate risk. 
Clearly, and so on. 

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Those are sort of operational 
risk, metrics, business, value 

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metrics are how those activities
deliver value to the business. 

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A good example of that is let's 
say for my for my more security 

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Savvy, folks, ISO 27001, for 
those who don't know. 

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It's a, it's a and this ties 
directly to Chris's question. 

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It is. 
Is a certification by a 

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standards body that you can 
obtain as an organization. 

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And it essentially says that you
have are doing a really good job

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of when it comes to the 
governance of security within 

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your organization that is a to 
me and an excellent example of 

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moving from, not just driving 
down risk, which it does right? 

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Because it means you've put 
certain things in place to make 

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sure you have a healthy security
program, but then it also 

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becomes a business value metric.
Why? 

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Because your partner's if Want 
to sign a deal with, you might 

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ask you look, security is really
important for us. 

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It could derail our operations. 
How seriously are you taking it?

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And then you hand them that 
certification. 

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And it's not the end, all be 
all, but it's a significant step

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in the right direction to, to 
showing that you have 

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differentiated yourself in the 
market. 

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That's a really easy example, I 
think, more and more. 

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As you move down the tech stack,
or you get to more technical 

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outcomes of security. 
I think you're going to see 

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those also be start to get 
elected in the market as well. 

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So I'm actually pretty excited 
about this because it solves an 

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age-old problem, which is a the 
CEO and and csos in years past 

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spoke, different languages, one 
very technical one very business

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Centric. 
But be whenever the CEO, or 

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those, or whomever, the board 
might ask. 

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Well, how are we doing? 
And like, and well, we're doing 

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great. 
No, breaches. 

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Well, if no breaches, do you 
still really need all that 

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money, right? 
And so that's a, that's a tough,

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tough. 
Obviously, it should add. 

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So now, with this business value
metrics, it makes it an easier 

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conversation when you're 
building the vision of like an 

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environment, where there aren't 
many incidents, there has to be 

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threat vectors or things that 
you find prop of like prevalent 

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and they have different effects 
on how you set up the not only 

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your internal or but even how 
you communicate, the value of 

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the system's you've put in place
because you're those are top of 

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mind to you. 
So Are there specific like 

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computer and Students that we 
that you find right now very 

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forthcoming or eye-catching. 
I Rely a lot on my threat Intel 

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team to kind of show what the 
general threat landscape looks 

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like and how that what that 
means. 

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For example, for Expedia the 
other to your point is if there 

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are incidents that my security 
operations team are mitigating 

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or preventing from going live in
the environment and blowing 

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something up. 
Then, I would also raise those 

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in Hey, look, within the last 30
days. 

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Here's the incidents that that 
we prevented the. 

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But when I say this really 
quickly, but to get to the Crux 

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of your question is the way I 
handle that now is I make an 

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incredibly tight correlation 
between what my team is focused 

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on and business outcomes. 
So let's say, for example, a 

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company is focused on building a
stronger Partnerships with third

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parties and trying to drive more
on. 

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Automation there, then all of a 
sudden apis. 

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And you know, Edge Computing is 
really important to drive that 

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type of business efficiency that
my program needs to Pivot as 

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well. 
Why? 

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Because that's a business 
strategy, that's critical for 

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success. 
And so my program needs to also 

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pivot with that. 
So, in that environment, just 

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given that your e-commerce 
company and there's tons of 

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e-commerce, companies out here 
dealing with this similar issue.

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How do you think about fraud and
is that a part of the threat? 

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Dear that you are responsible 
for or is that something where 

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you have to work? 
Very closely with like an 

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internal business unit. 
There's some fraud that starts 

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from a security incident. 
There's some fraud that starts 

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with this configuration with 
some might argue, is still 

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looking at a security incident. 
There's some that might start 

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from a privacy incident, which 
again, some might argue the same

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but it's a little bit different.
And so what it comes down to is 

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a lot of heavy partnership. 
I have found throughout at least

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three to four functions 
Generally within the industry 

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and typically you see skill sets
across those. 

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So the best way to think of it 
is a value chain and I think of 

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most processes and outcomes as a
value chain. 

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So if as an organization for 
anyone that's listening, you 

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want to make sure you handle 
fraud really well then what, 

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what are the what's the outcome 
you're looking for? 

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What steps do you need to make 
happen and then focus on? 

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Driving that process regardless 
of where they may sit within the

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organization, then there's 
always opportunities for to 

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optimize and shift things 
around. 

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But what you want is the type of
environment where you can get an

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outcome file them at find the 
milestones, and then drive 

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horizontally across the various 
business units, when you think 

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about the government, right? 
So the government has this role 

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where they're dealing, obviously
with some of the Bad actors at 

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the highest level in the space. 
But you're seeing so many Edge 

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use cases. 
Just palpable Or night because 

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you're responsible for this 
fraud thing, what, what would a 

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better like, what would have 
better corporate government 

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Alliance on the fraud 
protection? 

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Specifically look like in your 
eyes. 

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If you're not familiar with it, 
I Sachs its information sharing 

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and Analysis centers, and there 
are a bunch of different types. 

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There's like the retail and 
Hospitality, there's the 

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financial. 
There's like electric. 

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These are all intended to be 
like sector-specific and or 

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sector. 
As if it groups of companies 

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that focus on specific threats 
and then share information about

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it. 
And what's interesting about 

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your question is that I would 
argue and maybe it's more. 

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So in the e-commerce / consumer 
side of things, but I would 

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argue most businesses are 
subject to fraud, right? 

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Particular if you have weak 
controls. 

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So maybe a better way that that 
comes to mind. 

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I have never thought about this 
before. 

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So it's a really good question 
is, do we need to start 

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thinking? 
Thinking about these topics 

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specific risk, that are plaguing
that are running, horizontally 

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across multiple sectors, and 
quite frankly plaguing a lot of 

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companies and sectors. 
So so too. 

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So to answer your question, is, 
maybe it's a, some type of 

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information, sharing type 
situation for the specifically 

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for fraud and Wayne Anderson 
who's another regular listener. 

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00:20:20,200 --> 00:20:26,000
That also asks these great 
questions, he has two related, 

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Questions he says number one, 
let me ask you both of these 

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because they're connected. 
Number one in a consumer 

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ecosystem, where individuals 
cannot hold a provider 

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accountable? 
Contractually what to you is the

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biggest board motivator for a 
Security Programs incremental 

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00:20:50,000 --> 00:20:52,100
investment. 
So in other words, what's the 

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00:20:52,100 --> 00:20:55,800
argument that you make to boards
around the value of security? 

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Because Has us consumers you 
know when providers go down or 

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release our private information,
there's just nothing we can do 

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about it and then he also wants 
to know in your mind. 

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00:21:07,500 --> 00:21:11,600
How do you group or what are the
important metrics that a 

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00:21:11,600 --> 00:21:18,000
security team can present to 
drive board members, and 

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00:21:18,000 --> 00:21:20,400
business colleague 
conversations? 

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So I think, I think to summarize
what he's really talking about 

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is how do we get? 
Boards and Senior Business 

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00:21:28,500 --> 00:21:32,800
Leaders Executives to take this 
seriously when it comes to 

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boards, there are two things. 
The first is, you need to find a

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00:21:37,700 --> 00:21:42,700
way to articulate to that board.
How security is helping to 

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00:21:42,700 --> 00:21:48,000
either protect or enable the 
journey that the business is on?

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00:21:48,000 --> 00:21:52,700
And so to the best extent 
possible, you always want to to 

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00:21:52,700 --> 00:21:55,800
to articulate your security 
outcomes. 

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Comes in the context of the 
business strategy and typically 

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there's an update on the 
business strategy. 

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During board meetings for Sophia
to come either before an hour 

390
00:22:04,600 --> 00:22:09,100
after and to be able to say well
yes, and here's how the steps 

391
00:22:09,100 --> 00:22:11,100
were taking to help safeguard 
that strategy. 

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That's 12. 
Consumers are also getting very 

393
00:22:15,800 --> 00:22:20,500
Savvy, and I think boards and 
just management in general are 

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00:22:20,500 --> 00:22:23,900
beginning to realize that 
especially with the Advent of 

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social media platforms, like 
Twitter. 

396
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You know, things can go south 
really quickly and I think 

397
00:22:29,900 --> 00:22:33,700
having seen that, I think boards
are much more sensitive to how 

398
00:22:33,700 --> 00:22:37,600
companies are perceived. 
And so I think the biggest 

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00:22:37,600 --> 00:22:42,500
driver, which it should be, as a
foundational item is compliance,

400
00:22:42,800 --> 00:22:44,600
right? 
Are we doing anything that's 

401
00:22:44,600 --> 00:22:49,000
going to land all of us in like 
the jailhouse or testifying in 

402
00:22:49,000 --> 00:22:51,000
front of Congress? 
No check. 

403
00:22:52,000 --> 00:22:54,400
Who are we as a company? 
And are we taking the steps 

404
00:22:54,400 --> 00:22:57,600
necessary that our consumers? 
As will continue to perceive us 

405
00:22:57,800 --> 00:23:00,900
as advocates of their security 
and or privacy. 

406
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We are not. 
And that I think a lot of 

407
00:23:03,000 --> 00:23:04,100
companies need to ask 
themselves. 

408
00:23:04,100 --> 00:23:08,300
This question then, who are we? 
As I use the term individual 

409
00:23:08,300 --> 00:23:11,400
because I see companies as 
having unique cultures and 

410
00:23:11,400 --> 00:23:14,900
personalities and so on. 
So, bear with me is that use the

411
00:23:14,900 --> 00:23:19,100
term individual Loosely are, 
what type of individual re when 

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00:23:19,100 --> 00:23:20,600
it comes to security and 
privacy? 

413
00:23:20,900 --> 00:23:23,700
And how willing are affordable 
willing are really willing to 

414
00:23:23,700 --> 00:23:29,200
how far are we willing to go? 
The Third, Is do we even need to

415
00:23:29,200 --> 00:23:32,100
be best in class? 
Or are we are we the type of 

416
00:23:32,100 --> 00:23:34,200
company that's good at industry 
standard? 

417
00:23:34,200 --> 00:23:37,400
Is It Best in Class has a little
bit below, that's a continuous 

418
00:23:37,400 --> 00:23:40,100
risk conversation that a company
needs to have with itself. 

419
00:23:40,200 --> 00:23:43,200
I don't subscribe to every 
company needs to be best in 

420
00:23:43,200 --> 00:23:45,800
class at all times. 
There's a lot of variables that 

421
00:23:45,800 --> 00:23:49,000
you need to consider when it 
comes to your colleagues. 

422
00:23:49,000 --> 00:23:53,900
It's the same thing just taken 
down and level, so along with, 

423
00:23:54,000 --> 00:23:55,800
so the overarching company 
strategy. 

424
00:23:56,000 --> 00:23:58,900
In terms of all Securities, 
protecting that you then need to

425
00:23:58,900 --> 00:24:02,000
have those exact same 
conversations with your 

426
00:24:02,000 --> 00:24:04,500
counterparts or other Business 
Leaders. 

427
00:24:04,500 --> 00:24:08,300
Here's how we're driving 
security within your 

428
00:24:08,300 --> 00:24:11,400
organization is very topic 
specific when it comes to 

429
00:24:11,400 --> 00:24:14,900
security you cannot make an even
spread except for things like 

430
00:24:14,900 --> 00:24:19,300
your annual security program you
want to create a specific type 

431
00:24:19,300 --> 00:24:22,100
of you know outcome 
conversation, whatever you want 

432
00:24:22,100 --> 00:24:24,300
to call it with specific 
Business Leaders. 

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00:24:24,300 --> 00:24:28,900
And then the Thing I would say 
is you need to be very maniacal 

434
00:24:28,900 --> 00:24:32,300
about feedback. 
You have an idea of what it is, 

435
00:24:32,300 --> 00:24:35,200
you want to accomplish your 
going to try your darndest to 

436
00:24:35,400 --> 00:24:37,800
connect with the board and other
Business Leaders. 

437
00:24:37,800 --> 00:24:40,500
In a way that you think makes 
sense, you're going to really 

438
00:24:40,500 --> 00:24:43,900
push for outcomes that make them
successful but you're not always

439
00:24:43,900 --> 00:24:46,900
going to get it, right? 
And so you want to have a sort 

440
00:24:46,900 --> 00:24:51,100
of a closed feedback loop system
where you are constantly getting

441
00:24:51,100 --> 00:24:53,900
feedback, hold of that land. 
Was it useful, was it not? 

442
00:24:54,100 --> 00:24:55,900
And so I'm a big proponent of 
business value. 

443
00:24:56,000 --> 00:24:59,100
Volumetric, how are we landing 
and then getting that feedback 

444
00:24:59,100 --> 00:25:02,600
to try to if you need to Pivot 
on that business value metric. 

445
00:25:02,600 --> 00:25:05,200
Then you do I think it's a good 
answer. 

446
00:25:05,200 --> 00:25:09,500
There's no when it comes to the 
board's, there's no quick and 

447
00:25:09,500 --> 00:25:13,900
dirty response. 
There's no magic bullet here, 

448
00:25:13,900 --> 00:25:16,400
right? 
There's it's a matter of 

449
00:25:16,700 --> 00:25:21,400
convincing the board that they 
have to make this investment, 

450
00:25:21,500 --> 00:25:25,400
which is obviously tough. 
Because the investment is like 

451
00:25:25,400 --> 00:25:29,900
insurance. 
Send, you know, it's like, gee, 

452
00:25:29,900 --> 00:25:33,200
why I think we should buy a lot,
a lot, a lot, a lot of sure 

453
00:25:33,200 --> 00:25:37,400
insurance for this risk to get 
back to what you were saying 

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00:25:37,400 --> 00:25:42,000
earlier that main seemed really 
unlikely completely agree one. 

455
00:25:42,000 --> 00:25:46,200
And then, one other thing I'll 
mention is you have to be an 

456
00:25:46,200 --> 00:25:50,300
incredibly amazing Steward of 
that money. 

457
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And what do I mean by that? 
If you're about to get an 

458
00:25:53,000 --> 00:25:55,500
investment, you need to do two 
things. 

459
00:25:56,000 --> 00:25:59,900
You need to be very clear and 
articulate about what value gets

460
00:25:59,900 --> 00:26:02,700
delivered when and set 
milestones for you and your 

461
00:26:02,700 --> 00:26:04,700
team. 
So the money just doesn't end up

462
00:26:04,700 --> 00:26:07,400
in the ether and then at the end
of the year, you kind of like 

463
00:26:07,400 --> 00:26:09,300
well look at this. 
And yeah, but we give you like 

464
00:26:09,300 --> 00:26:11,600
10 times that like is that all 
we got for the value. 

465
00:26:12,200 --> 00:26:15,400
And then the other is that you 
just because you're getting an 

466
00:26:15,400 --> 00:26:17,900
influx of money, doesn't mean 
that you need, you don't need to

467
00:26:17,900 --> 00:26:24,500
be just incredibly practical 
about cost savings as well. 

468
00:26:25,400 --> 00:26:28,200
You constantly Want to do that. 
So if their decisions are tough 

469
00:26:28,200 --> 00:26:31,700
decisions, you need to make in 
order to drive more optimization

470
00:26:31,700 --> 00:26:34,800
on cost savings. 
It should not like you need 

471
00:26:34,800 --> 00:26:36,400
almost see the treat those 
separately. 

472
00:26:36,500 --> 00:26:39,700
So you optimize your constantly,
optimize your span regardless, 

473
00:26:39,700 --> 00:26:43,200
if you're getting an influx of 
cash or not we have a question 

474
00:26:43,200 --> 00:26:47,500
from our Salon con again on 
Twitter who has asks really 

475
00:26:47,500 --> 00:26:49,500
good. 
Excellent excellent question. 

476
00:26:49,500 --> 00:26:54,700
He says this he says gdpr is a 
good is a good framework and we 

477
00:26:54,700 --> 00:27:00,500
know that the US US federal 
government is not is not going 

478
00:27:00,500 --> 00:27:04,800
to jump quickly on to that level
of data privacy. 

479
00:27:05,700 --> 00:27:11,400
So why don't companies just 
adopt GDP are themselves as a 

480
00:27:11,408 --> 00:27:14,000
standard. 
The biggest caveat that 

481
00:27:14,400 --> 00:27:17,800
companies have why they wouldn't
just do that is because there 

482
00:27:17,800 --> 00:27:19,600
would be mostly global 
companies. 

483
00:27:19,600 --> 00:27:22,300
I think you'll find if they're 
either US based companies that 

484
00:27:22,300 --> 00:27:25,400
primarily operate in Europe or 
their Europe is European based 

485
00:27:25,400 --> 00:27:28,000
companies. 
They'll do that in a heartbeat 

486
00:27:28,100 --> 00:27:29,500
right? 
But if you're looking at more 

487
00:27:29,500 --> 00:27:32,700
global companies, you're going 
to find that they may be more 

488
00:27:32,700 --> 00:27:36,500
hesitant to do so. 
Because one of the challenges is

489
00:27:36,800 --> 00:27:41,200
there ever evolving privacy 
regulations as you work your way

490
00:27:41,200 --> 00:27:43,800
East or West, right? 
If you're in the US and then not

491
00:27:43,800 --> 00:27:45,500
to mention the 50 states as 
well. 

492
00:27:45,700 --> 00:27:49,600
For example, I know California, 
just the cpra organ is looking 

493
00:27:49,600 --> 00:27:52,900
at one. 
There's one in Virginia as well.

494
00:27:53,600 --> 00:27:57,300
So companies, I think our head 
Adjutant and what they end up 

495
00:27:57,300 --> 00:27:59,700
doing? 
Is they try to find the common 

496
00:27:59,700 --> 00:28:03,600
denominator and solve for that 
until there's a more predictable

497
00:28:03,600 --> 00:28:06,200
regulatory environment? 
So if I think that's maybe, 

498
00:28:06,200 --> 00:28:09,200
maybe the key takeaway in the 
absence of a predictable 

499
00:28:09,200 --> 00:28:12,800
regulatory, environment 
companies are going to try to do

500
00:28:12,800 --> 00:28:18,000
the sort of like the common 
denominator in order to avoid 

501
00:28:18,000 --> 00:28:20,900
wasted funds, right? 
Because you optimize for gdpr, 

502
00:28:20,900 --> 00:28:24,400
and then a state or two or maybe
a federal line in the u.s. comes

503
00:28:24,400 --> 00:28:27,200
along and sort of Passes it on 
its head. 

504
00:28:27,500 --> 00:28:30,200
You know, Mike Tyson has a 
saying, where he says everyone 

505
00:28:30,200 --> 00:28:32,400
has a plan until they get 
punched in the face. 

506
00:28:32,500 --> 00:28:36,200
Exactly. 
I want to, I want to, I want to 

507
00:28:36,200 --> 00:28:40,600
own a start to amplify this 
conversation a bit, right as the

508
00:28:40,600 --> 00:28:44,900
chief security officer. 
You know, you can build a 

509
00:28:44,900 --> 00:28:49,500
security system as really damn 
good but there's no system as 

510
00:28:49,500 --> 00:28:51,500
perfect. 
And when you do have an 

511
00:28:51,500 --> 00:28:56,500
intrusion, or you do have 
something that it goes, Further 

512
00:28:56,500 --> 00:28:59,500
than you would like, what is 
what what goes through your 

513
00:28:59,500 --> 00:29:01,300
mind. 
One of the things as a chief 

514
00:29:01,300 --> 00:29:05,300
security officer, you need to be
able to do is to figure out how 

515
00:29:05,300 --> 00:29:09,100
to fail fast and fail 
gracefully. 

516
00:29:09,400 --> 00:29:13,600
Because nothing has used to as 
you alluded to Q is Pitch. 

517
00:29:13,600 --> 00:29:17,300
Perfect and something will go 
wrong and when it does, you 

518
00:29:17,300 --> 00:29:20,300
don't want to languish and sort 
of tumble, right? 

519
00:29:20,300 --> 00:29:23,300
You need to be able to fail and 
then recover as quickly as 

520
00:29:23,300 --> 00:29:25,100
possible. 
So one of the things that I 

521
00:29:25,100 --> 00:29:27,900
focus on as well, well and this 
is not do again, not just for 

522
00:29:27,900 --> 00:29:29,300
Expedia but just something to 
do. 

523
00:29:29,300 --> 00:29:34,600
Well within the industry is you 
need to constantly be evaluating

524
00:29:34,600 --> 00:29:39,000
your ability to fail quickly and
and recover quickly. 

525
00:29:39,200 --> 00:29:42,400
And I think that honestly is the
biggest difference between 

526
00:29:42,700 --> 00:29:46,200
companies that handle a breach, 
well, and others that don't 

527
00:29:46,300 --> 00:29:49,600
because you are like if a nation
state decides to come after you,

528
00:29:49,608 --> 00:29:51,400
it is very little you can do to 
prevent it. 

529
00:29:52,000 --> 00:29:55,700
What what what and I was at a 
Cecil conference this week. 

530
00:29:56,100 --> 00:29:59,200
And someone asked the question, 
do consumers. 

531
00:29:59,200 --> 00:30:01,100
Really even care anymore, 
though? 

532
00:30:01,100 --> 00:30:06,500
That breaches happen and I said,
well, okay, we my response was 

533
00:30:06,500 --> 00:30:07,700
and it was question wasn't for 
me. 

534
00:30:07,700 --> 00:30:09,800
I was in an audience member but 
I kind of spoke up. 

535
00:30:09,800 --> 00:30:13,700
I said, yes, maybe we are 
desensitized a bit as consumers,

536
00:30:13,700 --> 00:30:15,500
right? 
Because there are breaches, you 

537
00:30:15,500 --> 00:30:17,800
know every day you're reading 
about something different. 

538
00:30:17,900 --> 00:30:20,200
But it doesn't mean necessarily 
That Couldn't that that 

539
00:30:20,200 --> 00:30:25,200
consumers don't care and The 
trouble that companies get into 

540
00:30:25,200 --> 00:30:27,800
has shifted from a breach has 
happened. 

541
00:30:28,200 --> 00:30:32,400
That's expected these days to. 
How does a company respond to 

542
00:30:32,400 --> 00:30:35,400
that breach, and what is their 
communication like? 

543
00:30:35,700 --> 00:30:39,100
And to me, that is also a part 
of your ability to feel quickly,

544
00:30:39,100 --> 00:30:42,300
fail, gracefully and recover. 
There's one thing that I will 

545
00:30:42,300 --> 00:30:46,400
say like, when I worked in 
security, one of the things that

546
00:30:46,400 --> 00:30:52,400
we, we got really good at that, 
I think helped us out a ton, was

547
00:30:52,600 --> 00:30:55,100
the Order and the article 
post-mortem and one of the 

548
00:30:55,100 --> 00:30:59,400
things that we did a little bit 
differently was we always let 

549
00:30:59,400 --> 00:31:02,500
with the implemented fixes. 
So, you know, often times you 

550
00:31:02,500 --> 00:31:05,500
have your postmodern and that's 
like right after the event 

551
00:31:05,500 --> 00:31:06,900
you're like, saying, what could 
we do better? 

552
00:31:06,900 --> 00:31:10,400
What could we do wrong? 
And we LED with the fixes and 

553
00:31:10,400 --> 00:31:13,700
the solutions, or even, if they 
were in development, we started 

554
00:31:13,700 --> 00:31:16,100
there. 
And then we started to divulge 

555
00:31:16,100 --> 00:31:19,700
into, you know, what were the 
mistakes and what can we do to 

556
00:31:19,700 --> 00:31:23,200
do better moving forward. 
What is the post-mortem process?

557
00:31:23,400 --> 00:31:26,100
Your team look like at the 
highest level. 

558
00:31:26,300 --> 00:31:29,100
I would say, it's no different 
from how it should be done, 

559
00:31:29,100 --> 00:31:32,300
right? 
So the question then becomes for

560
00:31:32,300 --> 00:31:33,800
me. 
So, the fundamental questions I 

561
00:31:33,808 --> 00:31:37,700
ask is what just happened, and 
why it happened happened? 

562
00:31:38,000 --> 00:31:41,100
And even though you might not 
sorry, not why? 

563
00:31:41,100 --> 00:31:43,600
But how, how did it happen? 
And even if you don't 

564
00:31:43,600 --> 00:31:47,900
necessarily know completely what
who what adversary got access 

565
00:31:47,900 --> 00:31:52,800
to, what typically, you can get 
to the how fairly quickly and 

566
00:31:52,800 --> 00:31:55,400
what you want to start to do, 
there is try to figure out, are 

567
00:31:55,400 --> 00:31:58,000
there other areas within your 
environment that replicate this 

568
00:31:58,000 --> 00:32:00,200
type of either Miss 
configuration or vulnerability 

569
00:32:00,400 --> 00:32:02,500
that you need to start looking 
at really, really quickly. 

570
00:32:02,500 --> 00:32:06,200
It's always putting what 
happened in context and then 

571
00:32:06,200 --> 00:32:10,800
symington asleep, obviously need
to work on like what was access 

572
00:32:11,000 --> 00:32:13,500
because then they might be some 
reporting requirements. 

573
00:32:14,000 --> 00:32:18,800
But for me it's it's all about 
figuring out the how so that I 

574
00:32:18,808 --> 00:32:22,800
can like stem any type of breach
of subsequent weeks. 

575
00:32:22,800 --> 00:32:28,200
I might have And but then after 
that I need to get into sort of 

576
00:32:28,208 --> 00:32:31,700
fixing mode really quickly and 
be able to communicate clearly 

577
00:32:31,700 --> 00:32:33,600
to the board and others that 
might need to get that 

578
00:32:33,600 --> 00:32:35,900
information. 
If you could go back in time, 

579
00:32:35,900 --> 00:32:38,200
let's say you have all the 
information that you now know. 

580
00:32:38,200 --> 00:32:42,600
Today, what would your younger 
self do when you talk about you 

581
00:32:42,600 --> 00:32:44,900
just got this job, your brand 
new into the role. 

582
00:32:45,600 --> 00:32:47,800
Like because that's has its the 
top of the year. 

583
00:32:47,800 --> 00:32:51,200
I mean, there's a lot of people 
that just got new titles titles 

584
00:32:51,200 --> 00:32:55,100
changed elevated. 
And they're they're sitting in 

585
00:32:55,100 --> 00:32:58,200
the hot seat and they haven't 
gotten punched in the face yet. 

586
00:32:58,200 --> 00:32:59,500
So what advice would you give to
them? 

587
00:33:00,000 --> 00:33:02,400
They're probably like four or 
five things and I hope I can 

588
00:33:02,400 --> 00:33:05,300
remember them, right? 
Because the thing about getting 

589
00:33:05,300 --> 00:33:08,600
into a seat like this, it can be
really, really overwhelming, 

590
00:33:09,200 --> 00:33:11,500
right? 
There's there's like a gazillion

591
00:33:11,500 --> 00:33:14,500
different things happening. 
Everyone needs your time, it's, 

592
00:33:14,700 --> 00:33:16,000
you know, especially as a new 
see. 

593
00:33:16,000 --> 00:33:18,900
So it's really hard to filter 
out the signal from the noise. 

594
00:33:19,500 --> 00:33:26,100
And so the advice I would have 
is Make sure your incredibly 

595
00:33:26,100 --> 00:33:29,400
clear about your objectives and 
key results and always come back

596
00:33:29,400 --> 00:33:31,400
to them, regards to how people 
randomize you. 

597
00:33:31,400 --> 00:33:33,100
That's what you're looking to 
deliver. 

598
00:33:34,300 --> 00:33:38,500
The second thing is, as a in the
security field, there's probably

599
00:33:38,500 --> 00:33:41,900
five things. 
There's there's awareness and 

600
00:33:41,900 --> 00:33:44,200
training to try to reduce the 
likelihood that your user 

601
00:33:44,200 --> 00:33:47,600
population does something silly.
There's endpoint protection just

602
00:33:47,600 --> 00:33:50,400
because that's what, you know, 
most people click on stuff and 

603
00:33:50,600 --> 00:33:52,900
you just want to make sure and I
use the term endpoint Loosely 

604
00:33:52,900 --> 00:33:54,200
right on. 
Include servers. 

605
00:33:54,800 --> 00:33:58,500
There is a vulnerability 
management right? 

606
00:33:58,500 --> 00:34:01,200
You want to try to spot and get 
rid of those wounded as quickly 

607
00:34:01,200 --> 00:34:04,600
as possible. 
And then to the extent that you 

608
00:34:04,600 --> 00:34:10,699
can, there's also zero identity 
and access management if you can

609
00:34:10,699 --> 00:34:14,900
nail those. 
For, I think you are in a much 

610
00:34:14,900 --> 00:34:19,400
much better position than a lot 
of other organizations, quite 

611
00:34:19,400 --> 00:34:21,600
frankly. 
And then you start a build from 

612
00:34:21,600 --> 00:34:23,199
there. 
So Pharaoh, what your foundation

613
00:34:23,400 --> 00:34:26,900
Is build some, okay, ours to 
those and then that is your 

614
00:34:26,900 --> 00:34:29,199
North Star. 
You are working on that 

615
00:34:29,199 --> 00:34:32,800
religiously and let the noise 
come and go and you just focus 

616
00:34:32,800 --> 00:34:36,800
on delivering on those Chris 
Peterson earlier had asked a 

617
00:34:37,100 --> 00:34:42,900
follow-on question regarding the
ecosystem and he says how does 

618
00:34:42,900 --> 00:34:45,100
Expedia but I'm going to 
generalize this. 

619
00:34:45,100 --> 00:34:53,100
How does security and I.T I.T 
deal with partner issues? 

620
00:34:53,300 --> 00:34:57,500
Like when Southwest just 
Southwest Airlines have their 

621
00:34:57,500 --> 00:35:02,600
disruptions around Christmas, 
but to generalize, what do you 

622
00:35:02,600 --> 00:35:05,400
do? 
Or what should it should? 

623
00:35:05,400 --> 00:35:10,500
What should one do when the 
partners have a security 

624
00:35:10,500 --> 00:35:16,700
meltdown in the data is leaking 
and you're involved because of 

625
00:35:16,700 --> 00:35:20,200
that, what should you do? 
Hopefully, your left of Boom. 

626
00:35:20,200 --> 00:35:23,100
This is sort of the industry 
term for it. 

627
00:35:23,300 --> 00:35:26,800
Something happens. 
And if you are you want to start

628
00:35:26,800 --> 00:35:30,000
fostering like, relationships 
with your key Partners today, 

629
00:35:30,400 --> 00:35:32,500
share information, share 
policies. 

630
00:35:32,600 --> 00:35:35,200
Find out how to get reporting 
both ways on so on. 

631
00:35:35,500 --> 00:35:40,300
So that's what you want to do. 
Then if it's right of Center and

632
00:35:40,300 --> 00:35:44,700
something's already happened, 
you also want to like truly be a

633
00:35:44,707 --> 00:35:48,900
partner lean in with your 
resources and see and ask how 

634
00:35:48,900 --> 00:35:52,800
you can have how you can help 
nothing, both directions, both 

635
00:35:52,800 --> 00:35:56,400
you As the primary person, maybe
there's a third party, but if 

636
00:35:56,400 --> 00:35:59,400
you are a third party that and 
there's a primary, you also want

637
00:35:59,400 --> 00:36:02,400
to do that because again without
all of us, the kind of skin in 

638
00:36:02,400 --> 00:36:06,100
the game we're not successful, 
so build strong Partnerships 

639
00:36:06,100 --> 00:36:09,100
active Partnerships. 
Our Salon wants to know what 

640
00:36:09,100 --> 00:36:13,300
about Ai and the role of AI and 
security maybe even using AI as 

641
00:36:13,300 --> 00:36:16,200
an advisor to the Chief 
Information Security Officer, 

642
00:36:16,500 --> 00:36:23,600
they came to my attention, that 
someone's forked chat, And 

643
00:36:23,600 --> 00:36:27,300
started doing some analysis and 
some development around that 

644
00:36:27,300 --> 00:36:30,200
type of capability with security
and was interesting because it 

645
00:36:30,200 --> 00:36:33,100
would do something sort of like 
reverse engineer. 

646
00:36:33,100 --> 00:36:35,700
That malware that just came in 
and put the indicator of 

647
00:36:35,700 --> 00:36:39,200
compromise in this system. 
And so on basically just told it

648
00:36:39,200 --> 00:36:42,500
generally what to do and it was 
able to do all that. 

649
00:36:43,000 --> 00:36:46,200
So I absolutely think there is a
place today and it's going to be

650
00:36:46,200 --> 00:36:51,400
even bigger place in the future.
For the way AI is going to help 

651
00:36:52,200 --> 00:36:55,100
abstract a lot of The complexity
of security, and allow us to 

652
00:36:55,100 --> 00:36:57,600
focus on outcomes. 
Now, some people might hear that

653
00:36:57,600 --> 00:36:59,500
and think, well, jobs are going 
away. 

654
00:36:59,500 --> 00:37:02,900
I disagree security is a very 
complex space and I think what 

655
00:37:02,900 --> 00:37:05,900
this does is free up. 
Very limited resources to work 

656
00:37:05,900 --> 00:37:08,700
on more complex and interesting 
business problems. 

657
00:37:09,000 --> 00:37:13,400
We have a really interesting 
point from carry Sullivan on 

658
00:37:13,400 --> 00:37:16,400
LinkedIn. 
And I'm going to ask this one to

659
00:37:16,400 --> 00:37:21,200
both of you because this 
question gets caught between 

660
00:37:21,200 --> 00:37:23,600
right Square in between you. 
Off. 

661
00:37:23,600 --> 00:37:28,800
Okay, she says, great quote. 
Unquote, growth mindset thinking

662
00:37:29,900 --> 00:37:34,400
security is about human behavior
as much as it as it is about 

663
00:37:34,400 --> 00:37:37,000
having great technology. 
Getting stuck in the crisis. 

664
00:37:37,000 --> 00:37:41,100
Letting a breach languish is 
never the right answer 

665
00:37:41,800 --> 00:37:44,800
post-mortem and continuous 
Improvement or as much about 

666
00:37:44,800 --> 00:37:49,500
improving, the barriers, but 
also the people reaction and 

667
00:37:49,500 --> 00:37:52,800
response. 
And so this is my question to 

668
00:37:52,800 --> 00:37:56,100
you. 
Both it's this, this growth 

669
00:37:56,100 --> 00:38:02,000
mindset with security that as 
far as I can see drives or its 

670
00:38:02,000 --> 00:38:04,500
growth mindset. 
Within the business that helps 

671
00:38:04,500 --> 00:38:08,200
create the conditions that drive
all the breaches and drive the 

672
00:38:08,200 --> 00:38:10,700
fact that my personal 
information is out there on the 

673
00:38:10,700 --> 00:38:13,700
web. 
So Q, I Blame You and Curt 

674
00:38:13,700 --> 00:38:18,100
apologies, but I have to also 
blame you as representative of 

675
00:38:18,100 --> 00:38:22,300
your sort of separate breeds of 
growth mindset, growth growth 

676
00:38:22,300 --> 00:38:26,000
people Security people. 
I'm sure you might have seen it 

677
00:38:26,000 --> 00:38:29,300
but you know, gen Z is very much
into this. 

678
00:38:29,300 --> 00:38:32,700
This this is we all remember 
growing up with these Kurt, you 

679
00:38:32,700 --> 00:38:35,800
remember this phone? 
I do remember that phone crazy 

680
00:38:35,800 --> 00:38:39,500
thing is, this is a, this is a 
BYOD phone that you have to 

681
00:38:39,500 --> 00:38:42,000
worry about now. 
No, I'm serious. 

682
00:38:42,000 --> 00:38:45,500
Like flip phones are back flip 
side. 

683
00:38:45,800 --> 00:38:48,700
This is also the same device 
that you have that, you've got 

684
00:38:48,700 --> 00:38:52,500
to worry about and you got it in
the bad guys. 

685
00:38:52,500 --> 00:38:56,000
The Bad actors are there on 
both, and this is actually 

686
00:38:56,000 --> 00:38:58,300
probably more simple, so it's 
easier to infiltrate a 

687
00:38:58,308 --> 00:39:01,300
networking. 
We oftentimes don't even think 

688
00:39:01,300 --> 00:39:04,100
about it, and so marketers, we 
ruin everything. 

689
00:39:04,100 --> 00:39:06,900
We always see the emerging 
Trends and we come in and we 

690
00:39:06,900 --> 00:39:09,700
just, we, we don't think about 
privacy. 

691
00:39:09,700 --> 00:39:12,100
We don't think about, Data. 
I mean we just use it because we

692
00:39:12,100 --> 00:39:15,300
want the look, we want the press
and it, oftentimes Falls in your

693
00:39:15,300 --> 00:39:18,200
lap on the security side to fix 
it. 

694
00:39:18,200 --> 00:39:22,500
But when I think about the 
people notion, we always, we 

695
00:39:22,500 --> 00:39:26,600
this is always been true 
historically like what was old 

696
00:39:26,600 --> 00:39:30,600
once becomes new, what is new 
Once becomes old and it's just 

697
00:39:30,600 --> 00:39:33,000
fascinating to see. 
Now in a more connected 

698
00:39:33,000 --> 00:39:37,800
landscape, how those things can 
even play into a competitive 

699
00:39:37,800 --> 00:39:42,100
intelligence, they can play in 
to threats and And in security 

700
00:39:42,200 --> 00:39:46,400
risks and vulnerabilities, but 
it's the way I'm going to pass 

701
00:39:46,400 --> 00:39:49,500
this back to you. 
Kurt is how do you think about 

702
00:39:49,500 --> 00:39:51,900
that? 
Because AI is cool today, but I 

703
00:39:51,900 --> 00:39:55,200
remember an era were voice was 
like all the Rave and I remember

704
00:39:55,200 --> 00:39:58,500
an era where blockchain and big 
data was all the rain. 

705
00:39:58,500 --> 00:40:01,800
So there's always a hyped Trend 
but you are responsible for 

706
00:40:01,800 --> 00:40:04,800
keeping it all within the same 
vessel and making sure that 

707
00:40:04,800 --> 00:40:08,300
engine goes forward, the 
technology might change, but to 

708
00:40:08,300 --> 00:40:11,500
the point of the, the person who
asked the question, And you can 

709
00:40:11,500 --> 00:40:13,800
swap out the technology, but 
he's in essence, what you're 

710
00:40:13,800 --> 00:40:16,200
looking for from your user 
communities, the exact same 

711
00:40:16,200 --> 00:40:18,500
thing. 
First of all Securities, job 0 

712
00:40:19,000 --> 00:40:23,500
S, you know, are they Advocates 
or champions for security? 

713
00:40:23,500 --> 00:40:26,500
And if they're not need to start
more in the awareness, training 

714
00:40:26,500 --> 00:40:29,600
and just engagement level and 
feedback level to try to drive 

715
00:40:29,600 --> 00:40:32,500
that culture. 
But then from my perspective, it

716
00:40:32,500 --> 00:40:38,800
also comes down to diversity. 
And that growth mindset, the 

717
00:40:38,800 --> 00:40:40,100
growth mindset, speaks for 
itself. 

718
00:40:40,100 --> 00:40:43,700
How can Learn evolve, you know, 
grow in order to be better and 

719
00:40:43,700 --> 00:40:45,400
respond better to these types of
issues. 

720
00:40:45,800 --> 00:40:49,900
But then, diversity of my time 
talking, you know, ethnic 

721
00:40:50,200 --> 00:40:54,500
cognitive, you know, you name it
every type of diversity because 

722
00:40:54,500 --> 00:40:56,100
one of the things that are 
pretty and that's pretty 

723
00:40:56,100 --> 00:41:00,500
interesting about security. 
It's a very creative field, 

724
00:41:00,700 --> 00:41:02,700
right? 
You can like, two people can sit

725
00:41:02,700 --> 00:41:05,000
and stare the same thing. 
And just because you had a spark

726
00:41:05,000 --> 00:41:07,800
of inspiration, you can figure 
out how to solve this issue 

727
00:41:07,800 --> 00:41:10,300
where someone else might not. 
And so, yes. 

728
00:41:10,400 --> 00:41:12,100
Technical. 
But it's also, there's a certain

729
00:41:12,100 --> 00:41:13,900
level of art to it. 
And whenever you're in a 

730
00:41:13,900 --> 00:41:17,000
situation like that, you want 
the type of team that has very 

731
00:41:17,000 --> 00:41:19,500
different backgrounds that when 
they come together, there's 

732
00:41:19,500 --> 00:41:20,900
greater than the sum of the 
parts. 

733
00:41:21,200 --> 00:41:25,200
And so I would say it's a 
combination of culture which 

734
00:41:25,200 --> 00:41:28,000
includes that growth mindset as 
well as diversity. 

735
00:41:28,300 --> 00:41:32,300
What is the impact that you've 
seen from the application of it?

736
00:41:32,300 --> 00:41:37,800
Security on the Travel industry 
at large like so they can before

737
00:41:37,800 --> 00:41:41,600
and after and largely because of
some of the Season yourself and 

738
00:41:41,600 --> 00:41:45,500
colleagues and partners have put
in place and it has led to you 

739
00:41:45,500 --> 00:41:47,400
know, new environments for 
herself. 

740
00:41:47,800 --> 00:41:52,300
I would say it's the ability to 
care deeply about your traveler 

741
00:41:52,300 --> 00:41:55,700
and the experiences they have. 
I'm part of the that experience 

742
00:41:55,700 --> 00:42:01,200
is not just being able to see, 
you know, the Grand Canyon or 

743
00:42:01,200 --> 00:42:03,300
Christ, the Redeemer statue or 
whatever else. 

744
00:42:03,300 --> 00:42:06,300
It might be. 
It's them having the confidence 

745
00:42:06,300 --> 00:42:10,300
in sharing information with you 
and trusting you that you could.

746
00:42:10,400 --> 00:42:14,200
Facilitate this experience in a 
way that helps them be a better.

747
00:42:14,400 --> 00:42:17,400
You know, have a better outlook 
on life after verses before 

748
00:42:17,400 --> 00:42:20,500
taking that trip. 
And so I think it's driving and 

749
00:42:20,500 --> 00:42:24,800
trying to continue to build a 
confidence in with our Travelers

750
00:42:25,100 --> 00:42:29,000
and our partners. 
And with that, I'm afraid we're 

751
00:42:29,000 --> 00:42:34,400
out of time. 
So a you thank you to Kurt, John

752
00:42:34,400 --> 00:42:38,900
and 2q Harris and Terry thank 
you both for doing this today. 

753
00:42:39,400 --> 00:42:43,000
Thank you for having me. 
Me likewise and a huge. 

754
00:42:43,000 --> 00:42:47,200
Thank you to our great audience.
You guys are so smart. 

755
00:42:47,700 --> 00:42:50,900
Thanks so much everybody for 
watching before you go. 

756
00:42:50,900 --> 00:42:53,800
Be sure to subscribe to our 
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757
00:42:53,800 --> 00:42:56,900
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758
00:42:57,000 --> 00:42:59,800
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759
00:42:59,900 --> 00:43:03,300
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760
00:43:03,600 --> 00:43:04,600
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