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Today we are talking about 
generative, AI tools, such as 

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chat GPT, what's the impact on 
the Enterprise? 

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Our Guest is Nicola Marini bnz, 
know your CTO of ey. 

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Tell us about your work. 
I'm responsible for all the 

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technology that generates 
revenue for the firm. 

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So I spent the last two years 
developing what we call the ey 

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fabric, which is effectively 
platform data and and and with 

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seven components actually 
station Intelligence on top of 

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it, the powers our service 
offering. 

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So we have about one and a half 
million clients that are using 

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it every day. 
It's interesting. 

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We don't think of a technology 
of a consulting firm as being a 

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technology organization, but 
obviously you are, I don't think

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that is an organization that can
be not the technology 

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organization of the same time. 
I think technology is, and look 

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at what we're going to be 
talking about today, right? 

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The college is Raising in our 
lives that there is no business 

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that doesn't as in users. 
And then, you know, if you start

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thinking about the Consulting 
organization, when we provide 

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services to our clients that are
very data-intensive technology 

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becomes so Central, so 
fundamental to the quality of 

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the service that we offer the 
ability of doing and many and 

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across many countries, etc, etc,
Nicola products like chat GPT 

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Google is coming out with their 
own version, Microsoft. 

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Has adopted this now in bing. 
It's so popular. 

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But why as an Enterprise CTO do 
you care about this? 

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I think what we're going to see.
First of all it's an arms race 

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which is great right? 
Because usually when the players

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are competing with each other 
you know we tend to benefit from

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it right as consumers in this 
case, or Enterprises. 

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So it's very exciting over. 
We're going to be going next in 

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terms of the capabilities of the
technology, but be more specific

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about Jenna. 
May I and you know I'm looking 

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at my own Organization, for 
example right? 

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Which is a knowledge-intensive 
organization, the ability to 

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summarize knowledge in the way. 
You know some of the language 

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models are capable of doing is 
absolutely off or opens up an 

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endless number of opportunities 
for organization. 

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So, for example, you know, how 
do you systematize the knowledge

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within the organization, how you
being oncologist in 

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organizations? 
How do you give advice right to 

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clients or how you have? 
For example, scenarios where you

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have a sort of a co-pilot, 
right? 

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So in pretty much any, any one 
of the roles and the jobs that 

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we have in our organization, 
right? 

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We would definitely benefit of 
having an intelligence agent 

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intelligent agent, sitting 
beside us, you know everyday not

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replacing us, but supporting our
knowledge and our capabilities 

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trying in everything that we do.
So endless possibilities. 

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And so most and also not only in
the Enterprise values in our 

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lives. 
I think that would be a In fact 

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as a practical matter as you 
think about these generative AI 

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capabilities, how do you, how do
you think about a do break it 

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down into areas that you think 
might be useful? 

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Or is it still just too early of
an ex exploration phase or where

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are you in your thinking? 
I think he's going to go very 

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very fast. 
What already exploring? 

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I mean in our specific business,
right? 

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Which is to give advice to 
clients based. 

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On our knowledge or regulations 
that our knowledge of other 

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interaction with other clients. 
Etc. 

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You know the ability of you know
tapping into the knowledge in a 

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way that is multi-dimensional 
like you know some of these 

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tools can do is absolutely 
incredible and and fundamental. 

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So we have several projects 
already Eddie why that are 

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tackling that. 
But I think, what is most 

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fascinating about this? 
Latest development is so we had 

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chatbots for a long time, really
and not know exactly when 

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Laughter. 
But you know, obviously some 

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companies had their child boss 
for at least you know, eight to 

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ten years, right? 
But what is different about? 

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This one is the fact that you 
actually can have a conversation

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with it. 
Sometimes this job boards you 

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know you are doing Custom Image 
as a cook as a as a consumer. 

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I you go onto a website because 
you have one I have some more 

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information about the product so
you are complaining about the 

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protocol something right? 
You get into these very 

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frustrating, you know, 
interaction with the chat bot 

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that if you don't. 
Exactly Hit the question, the 

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way, the child bought the specs,
it then you go in nowhere and 

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you list is what I do. 
You get to a point where you 

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say, please I want to speak to 
an agent, a real human, right? 

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And this will these tools now 
that are coming to. 

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The market are actually very 
different because they allow you

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to actually have a dialogue 
because they can maintain the 

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state of that conversation, 
right? 

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So the previous job boards, you 
ask a question and get an answer

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and that's it. 
There is no memory of that 

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interaction. 
That the Book everything but now

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you can so you can go. 
It's almost like I call it but 

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maybe a little bit abusing the 
term by sort of a dialectic of 

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AI. 
Right? 

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So where you ask a question, you
get an answer and you can 

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another you ask another question
and you get closer to what you 

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want to get out of it as opposed
to a sort of an expert system 

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where you know, it's question 
and answer and that's pretty 

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much it, right? 
So it's very interesting those I

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think that is the feature that 
to me is most exciting. 

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Would it be Correct to say that 
you feel the defining 

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characteristic is this ability 
to remain to to retain the state

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of the conversation? 
There are so many other things 

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that are great, right? 
The ability of writing in in 

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multiple languages, right? 
So, I'm Italian original, right?

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So, that's my first language. 
He writes as good in Italian as 

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it is in English, right? 
And you can ask the questions, 

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you can you can Envision like 
you know, Meetings where, you 

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know, you have everyone speaks 
his own language, really think 

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it would be an incredible for 
global companies will be an 

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incredible achievement. 
Right today, we still have to 

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there is still a lot of Lost in 
Translation that these tools are

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so refined and sophisticated now
that even the nuances of a 

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translation can be really, you 
know, highlighted in the right 

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way, which is incredible. 
We have a question that came in 

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from Twitter. 
Already, which is an important 

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question from our Salon con are 
salons, a regular listener. 

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And I've always thank Our Salon 
for his wonderful questions. 

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And he says this, he says, when 
we use AI as a co-pilot, we have

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to be careful about the data. 
It is pulling in order to give 

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us suggestions if we aren't 
aware of biases or stereotypes 

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in the data than how what should
we Do it's one of the 

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fundamental questions of dealing
with these types of 

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Technologies. 
Absolutely. 

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I had lots of people that inside
my own company, right? 

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The rich are say, I want to try 
GDP, I want to. 

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How can we use the with clients?
I said in a so it will do 

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caution in. 
I think it's where warranted at 

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this point, right? 
Meaning that you are the human 

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in charge, you know what I mean?
So it cannot delegate completely

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the work to these agents because
they're not yet at that, Level 

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of being able to understand, you
know, how ethical code, right 

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the morality. 
Then you know what is acceptable

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or not acceptable? 
Unless it has been labeled by 

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another human by. 
So the human in the loop 

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approach is absolutely essential
here, right? 

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So you should so I use it as a 
sort of a, an aid as opposed to 

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a delegation of responsibility, 
right? 

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That cannot happen. 
So the human has to be in charge

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and hopefully the human. 
I mean you can argue that even 

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the human-sized a lot of Show 
flaws, right intensive, what 

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kind of answers? 
You know is capable of giving 

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but you know what not a pusher 
at the point yet where we can 

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delegate a function to you know,
a tool like this. 

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I heard a very interesting 
comment yesterday on the news 

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from a journalist who said, Who 
as a reminder that tools like 

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Chad GPT or what Google is going
to come out with all of these 

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tools, they're really like 
advanced auto correct on your 

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phone. 
They have they give the 

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appearance of sentience but 
they're just it's just like 

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autocomplete. 
We could go into it. 

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Like a very long philosophical. 
Conversation was you know, what 

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is sentence was sent into really
means but I agree, I think I 

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mean I would say the outer item 
is a little bit to trivialised 

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right as a definition. 
Definitely is now. 

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So if you autocorrect is on one 
end of the spectrum, It's 

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awesome. 
And on the other end is 

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sentences. 
Like it's it's in the middle, 

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right? 
So I think we need to 

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understand. 
So sometimes, you know, we tend 

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to whenever there is a new 
technology especially this kind 

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of technology that a little bit 
more difficult to understand 

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because they're actually quite 
complex, we tend to give them 

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either, you know, kind of 
transfer some sort of 

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alienation, right? 
We transferred to them the 

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expectations that we have from 
another human being, right? 

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So if we do that, that is the 
wrong approach, right? 

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This is not a human being. 
This is the bunch of silicon, 

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you know? 
And a lot of data that gives you

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some kind of an answer. 
But if you actually think about 

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it as a sort of a in a dry in 
taking, an aeroplane to go from 

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San Francisco to New York, that 
is what these tools are. 

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So it's a machine that helps you
do things faster, right? 

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But if you think about it it's 
not that different than at the 

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beginning, truly of the mass 
adoption of the internet, right?

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So in the eye, I cannot do 
anything in the 90s from 

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University. 
Right. 

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So whenever I had to do 
something research paper, I had 

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to go to my library in my city 
to find the physical book and, 

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you know, taking forever to get 
the information out excited. 

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And then the search engines came
up and that was like an 

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incredible because you can 
access the whole knowledge of 

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the human race, you know, either
the keystroke. 

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And so it doesn't mean that we 
assign to that technology like 

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Superhuman ability, right? 
It's something that helps you 

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search things better and the 
saying I think we need to look 

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at these new Tools in that same 
way show me what's possible. 

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So show me the search criteria. 
Show me what the search results 

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are and then I need to be what 
the one that makes the decision 

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on what is relevant and what is 
not. 

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I think one of the challenges 
for folks in the Enterprise or, 

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or just our personal lives, is 
that the answers these tools 

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give comes across as being 
Authoritative. 

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Yes. 
Yes. 

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But it may be totally incorrect.
Absolutely. 

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And that is what we shouldn't. 
This is the thing, right? 

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If we think about it, we can 
start talking about human 

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characteristics and we 
transferred them to describe the

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tool we make a mistake, right? 
We will never call, you know, a 

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car like, you know, fast legs, 
you know, maybe that's the wrong

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example. 
But you said, I mean somebody if

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we Use them and say, okay, so we
need to put them in sort of the 

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in the box, right? 
And say like you know, today you

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do some of the search or Google 
do a Google Search, right? 

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And it comes back like with 
millions of pages, sometimes, 

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right? 
So it's up to us to select. 

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What is the page that has the 
highest level of relevance of 

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what we're looking for, right? 
We need to look at it the same 

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way as opposed to. 
Okay. 

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That is a you know, it in a 
super lap. 

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You superhuman intelligence 
Since the, you know, knows 

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everything, right? 
So that's why I think, you know,

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when you think about that 
Katrina as well. 

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I think if we start relying on 
these things too much, while we 

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lose the fundamental 
understanding of a domain or the

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subject, right? 
It can become a little bit 

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dangerous from that perspective.
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00:12:19,400 --> 00:12:22,000
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Hit the Subscribe button at the 

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00:12:22,000 --> 00:12:28,000
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Well, we have another Question 
from Twitter that's related to 

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this. 
And this is from Chris Peterson 

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who says, in business 
Communications, whether it's B2B

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or b2c. 
Do we have an ethical duty to 

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call out what's written or 
edited by an AI assistant? 

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He says, if a human reviews, it 
modifies it and hit, send, does 

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that change this ethical duty 
today, when you publish a paper 

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There is a process to publish a 
paper, right? 

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So you need peer reviews, you 
need to, you know, cite your 

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sources, you need to do all 
these type of things, okay? 

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You cannot just say, I came up 
with this right without, you 

229
00:13:12,200 --> 00:13:14,500
know, that that would be 
pleasure is MM, right? 

230
00:13:14,800 --> 00:13:20,100
So I think there has to be a 
framework similar to that one in

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00:13:20,100 --> 00:13:22,700
this space, right? 
So if I'm like doing, for 

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example, like, you know, a 
client, for example, asks me 

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about whatever some regulation 
somewhere, right? 

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I can do some research and I can
use charge apt or can use 

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another tool that I can use, you
know, my own traditional, you 

236
00:13:36,500 --> 00:13:40,200
Google searches or something, to
get the information out my own 

237
00:13:40,200 --> 00:13:42,800
internal knowledge and provide 
that answer, right? 

238
00:13:42,800 --> 00:13:45,200
So when I do that in an email, 
right? 

239
00:13:45,200 --> 00:13:48,700
As long as I think, you know, it
is fine to do it as a human 

240
00:13:48,700 --> 00:13:50,500
being, right? 
So I think, I don't know why 

241
00:13:50,500 --> 00:13:54,200
there shouldn't be any other 
way, but if I'm producing a 

242
00:13:54,208 --> 00:13:57,900
paper just using that right 
relying on somebody else's work 

243
00:13:57,900 --> 00:14:01,700
and I don't, you know, to That 
and I don't do the citations and

244
00:14:01,700 --> 00:14:04,000
I don't do this. 
And that then, of course, you 

245
00:14:04,000 --> 00:14:05,600
know, I'm getting into 
plagiarism. 

246
00:14:05,800 --> 00:14:08,200
I think it's the same way that a
human would be doing in a 

247
00:14:08,208 --> 00:14:11,500
research paper like that. 
So complicated, so I think that 

248
00:14:11,500 --> 00:14:16,800
is the need of especially in the
IP in the hole, you know, legal 

249
00:14:16,800 --> 00:14:20,900
discipline of intellectual 
property, is probably as well. 

250
00:14:21,100 --> 00:14:24,700
That there is a need of some 
kind of a rethinking about some 

251
00:14:24,700 --> 00:14:27,200
of the fundamentals of that 
because this is different. 

252
00:14:27,500 --> 00:14:30,800
Yeah. 
And clearly There are a whole 

253
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set of ethical and legal issues.
Absolutely, right. 

254
00:14:36,300 --> 00:14:39,400
So and and so that's why I think
we need it's funny that 

255
00:14:39,400 --> 00:14:41,500
philosophy, right? 
Probably the day ancient most 

256
00:14:41,500 --> 00:14:46,200
ancient academic discipline is 
still, you know, very much alive

257
00:14:46,200 --> 00:14:48,800
is because we need to ask 
ourselves so these questions, 

258
00:14:48,800 --> 00:14:50,400
right? 
And we need to have Frameworks 

259
00:14:50,400 --> 00:14:53,600
to to address them. 
Like, you know, it wasn't 

260
00:14:53,600 --> 00:14:56,600
considered when the the 
beginning of intellectual 

261
00:14:56,600 --> 00:15:02,600
property came up as a protected.
You know, right that the in 

262
00:15:02,600 --> 00:15:06,100
those days like when the 
legislation started to get 

263
00:15:06,100 --> 00:15:09,200
introduced to wear similar 
conversations, I'm expecting, 

264
00:15:09,200 --> 00:15:11,000
right? 
So you're not supposed to take 

265
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somebody else's intellectual 
work and make it yours, right? 

266
00:15:14,600 --> 00:15:17,000
And so I think we need to have 
that dialogue today. 

267
00:15:17,300 --> 00:15:19,300
What is going to be much more 
difficult today? 

268
00:15:19,300 --> 00:15:25,100
Is that these tools that the 
marginal cost of producing or 

269
00:15:25,100 --> 00:15:28,100
generating, you know, this type 
of documentation. 

270
00:15:28,100 --> 00:15:31,700
So, whatever we generate is is 
almost 0. 

271
00:15:31,700 --> 00:15:38,700
So we will be inundated by this 
volume of documents papers, 

272
00:15:38,800 --> 00:15:42,800
books, images and stuff and will
be really hard to understand 

273
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what is really generated by 
human. 

274
00:15:45,000 --> 00:15:47,400
What is not excited. 
So, you know, maybe the 

275
00:15:47,400 --> 00:15:51,600
Christmas asking, like, 
identifying that content be, you

276
00:15:51,600 --> 00:15:54,600
know, a really good step, first 
step, I guess. 

277
00:15:55,100 --> 00:15:58,400
And this is our Salon. 
Khan comes back again and he 

278
00:15:58,400 --> 00:16:02,500
says when everyone Is quote 
doing AI? 

279
00:16:02,500 --> 00:16:06,100
What sort of governance 
structures should be placed? 

280
00:16:06,500 --> 00:16:09,800
And I love this. 
Lets you know, let's let's 

281
00:16:09,800 --> 00:16:11,700
right. 
Let's write a thesis on this. 

282
00:16:11,700 --> 00:16:14,900
What sort of governance 
structures should be in place at

283
00:16:14,900 --> 00:16:20,300
an organizational level as a 
governmental and as a global 

284
00:16:20,300 --> 00:16:24,200
level, what are we just simply 
start with organizational 

285
00:16:24,200 --> 00:16:27,500
governance of a iine that's 
going to become important. 

286
00:16:27,500 --> 00:16:29,000
Very important. 
Any thoughts on that? 

287
00:16:29,300 --> 00:16:32,100
So, for example, I was sunk 
Mentioning the example of a 

288
00:16:32,100 --> 00:16:34,000
knowledge company like ours, 
right? 

289
00:16:34,000 --> 00:16:39,800
So first of all, you want to be 
able to store then knowledge in 

290
00:16:39,800 --> 00:16:43,500
a way that is relatively secure 
in the sense that no secure, I 

291
00:16:43,508 --> 00:16:46,600
mean, of course, from attacks 
from the outside, but that's one

292
00:16:46,600 --> 00:16:48,100
piece. 
But also secured in the sense 

293
00:16:48,100 --> 00:16:52,800
that is the knowledge that the 
company wants to protect, right?

294
00:16:52,800 --> 00:16:54,300
So the Nola. 
So if you think about an 

295
00:16:54,300 --> 00:16:56,300
ontology within an Enterprise, 
right? 

296
00:16:56,300 --> 00:16:59,900
And you have the definition of 
some entities or concepts, you 

297
00:16:59,900 --> 00:17:04,099
want to make sure That 
definition is shared by 

298
00:17:04,099 --> 00:17:06,700
everybody. 
It is approved, Etc. 

299
00:17:06,800 --> 00:17:08,599
Right? 
So I think that is the kind of a

300
00:17:08,800 --> 00:17:11,700
need of establishes. 
A sort of in a, I'm gonna say 

301
00:17:11,700 --> 00:17:13,700
this but probably the wrong 
word, right? 

302
00:17:13,700 --> 00:17:17,099
It's all sort of in. 
It is toriel board, right? 

303
00:17:17,099 --> 00:17:21,599
For these type of knowledge, the
guess systematized within the 

304
00:17:21,599 --> 00:17:23,500
knowledge repository of the 
Enterprise. 

305
00:17:23,500 --> 00:17:27,700
So the concept of you know, what
is revenue, for example, for a 

306
00:17:28,000 --> 00:17:30,300
in all the company, right? 
It can be different. 

307
00:17:30,400 --> 00:17:32,900
Then what is used in on the 
street. 

308
00:17:33,200 --> 00:17:37,300
And so when people search for 
the word Revenue, there has to 

309
00:17:37,300 --> 00:17:40,300
be an approved definition of it 
behind the scenes. 

310
00:17:40,300 --> 00:17:44,400
So to me that is highly curated 
content so you have to have an 

311
00:17:44,400 --> 00:17:48,300
organization I believe that 
looks after that make sure that 

312
00:17:48,300 --> 00:17:51,000
nothing you know we've asked 
Revenue only gives you another 

313
00:17:51,000 --> 00:17:52,300
answer, that's not good. 
Okay. 

314
00:17:52,300 --> 00:17:57,000
So that type of, you know, 
potential Divergence has to be 

315
00:17:57,700 --> 00:18:00,800
understood as to be prevented 
and has to be Much. 

316
00:18:01,000 --> 00:18:05,100
So that to me is the key with 
other areas where they kind of 

317
00:18:05,100 --> 00:18:11,400
it, you know, being true to the 
book definition of things is not

318
00:18:11,400 --> 00:18:13,300
that critical. 
I think, you know, a little bit 

319
00:18:13,300 --> 00:18:16,200
more dialogue could be, we 
welcome, right? 

320
00:18:16,200 --> 00:18:20,100
And I think we need to lacks the
tool itself, learn and evolve 

321
00:18:20,100 --> 00:18:22,000
Etc. 
So too much controls and too 

322
00:18:22,000 --> 00:18:24,100
much governance, and I think is 
going to be a good thing. 

323
00:18:24,700 --> 00:18:27,700
So I guess the answer is it 
depends right? 

324
00:18:27,700 --> 00:18:30,800
Technical Consulting answer, but
it depends in the Is that, you 

325
00:18:30,800 --> 00:18:32,900
know, what is the type of 
knowledge that you want to 

326
00:18:33,200 --> 00:18:36,500
maintain govern and protect as 
opposed to the other ones that 

327
00:18:36,500 --> 00:18:39,700
you want a little bit more free 
flowing and and more 

328
00:18:39,700 --> 00:18:43,700
interactive. 
That makes a lot of sense and 

329
00:18:44,500 --> 00:18:48,500
looking at other important 
domains inside an organization 

330
00:18:48,500 --> 00:18:53,200
that require governance. 
Just, this is a natural kind of 

331
00:18:53,200 --> 00:18:57,000
a pro to use that as a model. 
But then be open to the fact 

332
00:18:57,000 --> 00:19:01,600
that, as you said generative a I
will Change and evolve over 

333
00:19:01,600 --> 00:19:04,100
time. 
And so we had we can't be to 

334
00:19:04,100 --> 00:19:05,800
lock down about it. 
You cannot? 

335
00:19:05,800 --> 00:19:07,200
You cannot constrain it too 
much. 

336
00:19:07,200 --> 00:19:09,900
I think because otherwise you 
lose the value of it, right? 

337
00:19:09,900 --> 00:19:11,900
It's just curate and knowledge. 
And you know, if there's a 

338
00:19:11,908 --> 00:19:15,700
knowledge it's it's it's real 
view, more knowledge, right? 

339
00:19:15,700 --> 00:19:18,300
So you don't, you don't, you're 
not able to anticipate what's 

340
00:19:18,300 --> 00:19:20,000
coming. 
We have another really 

341
00:19:20,000 --> 00:19:25,900
interesting question, short 
question, hard question from 

342
00:19:25,900 --> 00:19:30,200
Anil Vos and he says, what kind 
of jobs? 

343
00:19:30,300 --> 00:19:35,000
May become redundant by 
generative, AI tools. 

344
00:19:35,400 --> 00:19:38,100
I don't think this technology 
yet, okay. 

345
00:19:38,100 --> 00:19:40,300
I don't know about a next five 
to ten years, okay. 

346
00:19:40,300 --> 00:19:44,500
That's different. 
But right now, I don't see the 

347
00:19:44,600 --> 00:19:49,400
again, the delegation of the 
function completely towards 

348
00:19:49,400 --> 00:19:52,600
another, to even if in the 
Creator's economy, right? 

349
00:19:52,600 --> 00:19:56,400
Even if you create art like 
digital art in your life, that's

350
00:19:56,400 --> 00:19:59,100
your job. 
I don't think he can be 

351
00:19:59,100 --> 00:20:01,900
completely created by the 
machine, right? 

352
00:20:01,900 --> 00:20:04,900
We're seeing, you know, a I 
asked Etc but at the same time I

353
00:20:04,908 --> 00:20:08,000
think if you are an artist and 
if you are the Creator, that is 

354
00:20:08,000 --> 00:20:12,200
a lot of additional value that 
you can add on top of what the 

355
00:20:12,200 --> 00:20:14,000
machine creates by itself, 
right. 

356
00:20:14,000 --> 00:20:19,300
And also, in the Enterprise, I 
see more jobs created than less 

357
00:20:20,100 --> 00:20:23,100
the jobs disappearing, right? 
Because I see a lot of 

358
00:20:23,100 --> 00:20:26,200
opportunity for example, for you
know, people that can 

359
00:20:26,200 --> 00:20:29,400
systematized. 
In a different way, right? 

360
00:20:29,400 --> 00:20:34,300
Or can, you know again? 
Like I am very big on this 

361
00:20:34,500 --> 00:20:38,200
concept of ontology is because I
think if you can store the 

362
00:20:38,200 --> 00:20:41,600
Enterprise knowledge, you know, 
they're its value that 

363
00:20:41,600 --> 00:20:43,700
translates into shareholder 
value, right? 

364
00:20:43,700 --> 00:20:48,300
And it's also like, in allows 
you to protect the IP and the 

365
00:20:48,300 --> 00:20:49,900
capabilities of an organization,
right? 

366
00:20:49,900 --> 00:20:54,100
So think about our organization 
360,000 people, eight hours a 

367
00:20:54,100 --> 00:20:57,500
day, is 2.4 million hours of 
work every day issue. 

368
00:20:57,600 --> 00:21:01,500
Can capture the knowledge 
structure it in a machine, and 

369
00:21:01,500 --> 00:21:05,700
then having give access to it to
our clients, at our own people, 

370
00:21:06,100 --> 00:21:09,500
that makes our the, our company 
even more valuable as what it 

371
00:21:09,500 --> 00:21:11,800
is. 
So I see more opportunities than

372
00:21:11,800 --> 00:21:14,200
less. 
If that makes sense, you have 

373
00:21:14,200 --> 00:21:19,000
been alluding to and talking 
about this Knowledge Management 

374
00:21:19,000 --> 00:21:24,500
function. 
How does generative a I change 

375
00:21:24,500 --> 00:21:27,500
Knowledge Management relative to
this? 

376
00:21:27,700 --> 00:21:30,900
Torkoal tools. 
If I look at my company, right? 

377
00:21:30,900 --> 00:21:35,700
And not going outside of our 
business that is to me is the 

378
00:21:35,800 --> 00:21:37,700
the low-hanging fruit. 
Okay? 

379
00:21:37,700 --> 00:21:43,000
That is so the fun day we had 
able to access all the knowledge

380
00:21:43,500 --> 00:21:46,900
and the fingertip in a way that 
is human friendly. 

381
00:21:47,100 --> 00:21:49,300
So today, right? 
If I have to say for example in 

382
00:21:49,300 --> 00:21:53,200
the in our tax business, if I 
had to help a client you know 

383
00:21:53,200 --> 00:21:57,800
understand the taxation 
regulation around 10 count It's 

384
00:21:57,800 --> 00:22:00,900
usually I had to read like, you 
know, millions of pages of stuff

385
00:22:00,900 --> 00:22:03,200
Ryan and has to be an army of 
people doing it. 

386
00:22:03,500 --> 00:22:06,500
If I have a tool that's not 
that, you know, with level of 

387
00:22:06,500 --> 00:22:09,600
confidence summarizes. 
So that information I can spend 

388
00:22:09,600 --> 00:22:13,300
more time talking about client 
with clients about their options

389
00:22:13,300 --> 00:22:17,200
than just, you know, reciting 
what the regulations of the 

390
00:22:17,200 --> 00:22:19,300
right. 
So people will be happier will 

391
00:22:19,300 --> 00:22:21,300
have access. 
We have course, I've everything 

392
00:22:21,300 --> 00:22:22,800
has to be cured as I said, 
right? 

393
00:22:22,800 --> 00:22:25,700
Especially in this type of 
businesses, as to be curated and

394
00:22:25,700 --> 00:22:28,800
management government class. 
I can The wild west, right? 

395
00:22:28,800 --> 00:22:32,100
Because you don't wanna, you 
know, then the machine thinks 

396
00:22:32,100 --> 00:22:34,800
that, you know, we're looking at
the legislation of Switzerland. 

397
00:22:34,800 --> 00:22:37,400
And in reality, we need to talk 
about Austria, right? 

398
00:22:37,400 --> 00:22:40,700
So, that's, that is a potential 
issue, right? 

399
00:22:41,000 --> 00:22:44,100
But when you have done that, I 
think, you know, the research 

400
00:22:44,400 --> 00:22:48,000
and the work they will be doing 
is much more, will be more like 

401
00:22:48,400 --> 00:22:51,200
the number of hours that we 
spend doing more valuable work 

402
00:22:51,800 --> 00:22:53,600
will be. 
I think hiring people will be 

403
00:22:53,600 --> 00:22:56,600
satisfied and the club, the 
quality of the work that we'll 

404
00:22:56,600 --> 00:23:01,000
be doing. - 1. 
How will these kinds of tools 

405
00:23:01,000 --> 00:23:07,800
change work inside and 
Enterprise in every business 

406
00:23:07,800 --> 00:23:10,700
application, right? 
The one that we build that we 

407
00:23:10,700 --> 00:23:12,400
don't have it yet, but, you 
know, we're going in that 

408
00:23:12,400 --> 00:23:14,300
direction. 
I still have like I will have my

409
00:23:14,600 --> 00:23:19,300
little, you know, some window or
the frame on this side of the 

410
00:23:19,300 --> 00:23:22,900
main screen that allows me to 
ask questions on the fly in real

411
00:23:22,900 --> 00:23:26,600
time about what I'm doing. 
And so think about like someone 

412
00:23:26,600 --> 00:23:30,000
gets out of school. 
I am 23, 24 years old, out of 

413
00:23:30,000 --> 00:23:33,000
University to joined our 
company, right? 

414
00:23:33,000 --> 00:23:35,600
Instead of, you know, said 
getting them to do like, you 

415
00:23:35,608 --> 00:23:39,300
know, weeks and weeks of 
training and asking making sure 

416
00:23:39,300 --> 00:23:42,100
that they get to the right 
person as a mentor excited that 

417
00:23:42,100 --> 00:23:45,100
they can do that, of course 
because the human relationship 

418
00:23:45,100 --> 00:23:48,300
is so important. 
But at the same time if they can

419
00:23:48,300 --> 00:23:51,200
access their knowledge, 
institutional knowledge, 

420
00:23:51,200 --> 00:23:54,500
codified in the system, I mean 
there will be there will be much

421
00:23:54,500 --> 00:23:57,000
easier for them to work and to 
grow, right? 

422
00:23:57,000 --> 00:24:00,500
So I think think that to me, 
that's what the copilot concept,

423
00:24:00,500 --> 00:24:03,800
right? 
It's not like it's the function 

424
00:24:03,800 --> 00:24:08,500
will be automated or replaced 
but I have this agent that I can

425
00:24:08,500 --> 00:24:10,500
talk to and ask questions, we 
fantastic. 

426
00:24:10,500 --> 00:24:12,500
I wish I had that beginning of 
my career. 

427
00:24:13,100 --> 00:24:19,400
I to a fair amount of writing 
and I use chat GPT and I just 

428
00:24:20,100 --> 00:24:26,700
subscribed or was put on the, 
the user list for Microsoft's 

429
00:24:26,700 --> 00:24:29,400
Bing and I can't wait. 
For Google to come out with 

430
00:24:29,400 --> 00:24:32,200
their product. 
And I actually subscribe to 

431
00:24:32,200 --> 00:24:37,500
several of these products. 
And as a co-pilot I have to say 

432
00:24:37,500 --> 00:24:41,300
it's a phenomenal, I mean, the 
body of knowledge, the 

433
00:24:41,308 --> 00:24:44,100
efficiency that it helps. 
And just coming up with new 

434
00:24:44,100 --> 00:24:49,400
ideas, it's very fast much 
faster than than I could do on 

435
00:24:49,400 --> 00:24:52,900
my own absolutely and the new 
ideas I mean they're not really 

436
00:24:53,400 --> 00:24:54,900
the machine, this is the thing 
right? 

437
00:24:54,900 --> 00:24:57,400
We shouldn't think about. 
So Alan a thing. 

438
00:24:57,600 --> 00:25:02,700
Us in the sense that we give 
these to, you know, too much 

439
00:25:03,400 --> 00:25:07,600
responsibility in terms of, you 
know, the level of intelligence 

440
00:25:07,600 --> 00:25:10,500
because ultimately there is 
always like a today. 

441
00:25:10,500 --> 00:25:13,600
At least, there is always a 
human behind the scenes that has

442
00:25:13,600 --> 00:25:17,200
created the content. 
I structured in a certain way as

443
00:25:17,200 --> 00:25:20,800
trained the model in a certain 
way so it's still human 

444
00:25:20,800 --> 00:25:23,100
knowledge, right? 
But it's but the nice thing 

445
00:25:23,100 --> 00:25:25,600
about it is that you can have 
access to it immediate. 

446
00:25:25,600 --> 00:25:30,900
So you know, I was making the 
Earlier of the the old school, 

447
00:25:30,900 --> 00:25:34,800
you know, Heart, You Know, cover
tackle library, right? 

448
00:25:34,800 --> 00:25:38,100
You have to find the book, you 
know in the library to be able 

449
00:25:38,100 --> 00:25:40,100
to talk about the specific 
domain here. 

450
00:25:40,100 --> 00:25:43,900
You can we can have access to an
incredible amount of data like 

451
00:25:43,900 --> 00:25:46,700
very very quickly. 
We have another really 

452
00:25:46,700 --> 00:25:49,800
interesting question from Anil 
Vos. 

453
00:25:50,200 --> 00:25:56,300
And he says, if the data set 
that trains, the generative, I 

454
00:25:56,300 --> 00:26:01,900
say I have As an intrinsic bias,
how can we get rid of this bias 

455
00:26:01,900 --> 00:26:06,700
or overcome this by us? 
So that it is neutral. 

456
00:26:06,900 --> 00:26:09,100
And I think he's talking in two 
things. 

457
00:26:09,100 --> 00:26:12,700
One from the point of view of 
the software developer, and 

458
00:26:12,700 --> 00:26:17,000
number two, from the point of 
view, as us as consumers as 

459
00:26:17,000 --> 00:26:20,800
users, the people that manage 
did, they send that drains the 

460
00:26:20,800 --> 00:26:23,800
moment, right? 
That's what fundamentally comes 

461
00:26:23,800 --> 00:26:26,900
down to, right? 
So if you feed it in the model 

462
00:26:26,900 --> 00:26:30,400
racist, You know type of 
Concepts, write the model will 

463
00:26:30,500 --> 00:26:33,800
Jason that so that is 0 bias, 
you know, of any kind. 

464
00:26:34,500 --> 00:26:38,600
So it's a fundamentally it's a 
human responsibility, right? 

465
00:26:38,600 --> 00:26:43,200
So in Enterprise has, as I said 
earlier, we need to govern that 

466
00:26:43,700 --> 00:26:47,700
we need to have, you know, a 
sort of a, first of all we need 

467
00:26:47,700 --> 00:26:50,700
to have values, right? 
The Enterprise level values, the

468
00:26:50,708 --> 00:26:54,000
things that you wouldn't do and 
not do because they will help 

469
00:26:54,000 --> 00:26:56,800
guide. 
You know what is the you know 

470
00:26:56,800 --> 00:27:00,700
what is the Onset of bias and 
how people should should should 

471
00:27:00,700 --> 00:27:03,400
should manage that part, right? 
And then at the same time, I 

472
00:27:03,408 --> 00:27:06,500
think, as I said earlier, during
the has to be in an authorial 

473
00:27:06,500 --> 00:27:13,500
Board of some sort that oversees
and takes the responsibility or 

474
00:27:13,900 --> 00:27:17,200
food for what goes into the 
machine ultimately, right? 

475
00:27:17,200 --> 00:27:20,900
So, I think it wouldn't be there
is risk for sure, right? 

476
00:27:20,900 --> 00:27:22,900
And it's something that we need 
to take very seriously. 

477
00:27:23,400 --> 00:27:26,300
This is again from our Salon, 
Khan who says, when it comes to 

478
00:27:26,300 --> 00:27:32,700
life and death Situations. 
And the AI is wrong, who should 

479
00:27:32,700 --> 00:27:38,600
we Sue AI? 
Vendor the data owners, the 

480
00:27:38,700 --> 00:27:41,900
algorithm creators, who do we 
Sue? 

481
00:27:41,900 --> 00:27:44,800
When there's a, when something 
really goes wrong, I think we 

482
00:27:44,800 --> 00:27:48,000
should not get into position 
when it's a question of life and

483
00:27:48,000 --> 00:27:53,500
death left to a machine. 
That to me, is the number one. 

484
00:27:53,700 --> 00:27:57,300
So if we had to make, if you 
have to get to a position where 

485
00:27:57,300 --> 00:28:00,300
the machine has to make a 
decision and it has, you know, 

486
00:28:00,300 --> 00:28:05,300
the power of, you know, driving 
an event of this level. 

487
00:28:06,100 --> 00:28:08,300
I think there is something wrong
in the way of approaching it. 

488
00:28:08,800 --> 00:28:12,200
These Technologies are not at 
that level yet, right? 

489
00:28:12,200 --> 00:28:16,800
So we do and we don't want that,
I think, yet until it can be 

490
00:28:16,800 --> 00:28:20,500
proven in a different way. 
So if let's say it's a medical 

491
00:28:20,700 --> 00:28:24,300
Your diagnosis that has to be 
provided. 

492
00:28:24,400 --> 00:28:27,700
The expectation is that there is
always a physician in charge 

493
00:28:27,900 --> 00:28:30,000
with the help of the tools, 
right? 

494
00:28:30,500 --> 00:28:33,700
But fundamentally it's down to 
the human. 

495
00:28:33,700 --> 00:28:38,600
So I don't I mean everybody 
really even you can think about,

496
00:28:38,600 --> 00:28:43,100
you know, just stretching out a 
little bit from just the Genera 

497
00:28:43,100 --> 00:28:48,000
to the eyepiece of it even for 
we're not ready yet to do full, 

498
00:28:48,000 --> 00:28:50,600
you know, full a full 
self-driving cars. 

499
00:28:51,500 --> 00:28:54,300
Right foot for the number of 
reasons, but one of the reasons 

500
00:28:54,300 --> 00:28:56,900
is not just, the college is 
about their kind of a who's 

501
00:28:56,900 --> 00:28:58,500
liable. 
Who's accountable? 

502
00:28:58,500 --> 00:29:01,300
What kind of ethical decisions 
they need to be taken excited? 

503
00:29:01,300 --> 00:29:04,200
So if you're not already there 
which is in a way, the more 

504
00:29:04,200 --> 00:29:08,400
mechanical way of doing it, we 
shouldn't be ready to add to 

505
00:29:08,500 --> 00:29:09,900
delegate. 
Again, you know, the 

506
00:29:09,900 --> 00:29:13,400
responsibility for these type of
decisions to adjust the machine.

507
00:29:13,500 --> 00:29:17,400
Yet we have another great 
question from this time. 

508
00:29:17,400 --> 00:29:23,800
From Elizabeth Shaw on Twitter 
and she says So why do tools 

509
00:29:23,800 --> 00:29:30,300
such as Google barred or chat 
GPT hallucinate even when it's 

510
00:29:30,300 --> 00:29:36,400
using correct Source data and 
what are the implications there 

511
00:29:36,400 --> 00:29:41,100
for for using these kinds of 
tools for Knowledge Management 

512
00:29:41,100 --> 00:29:44,700
inside an organization? 
Like see why it is better 

513
00:29:44,700 --> 00:29:47,900
described because at the end you
know it's reinforcement learning

514
00:29:47,900 --> 00:29:51,400
you learn and you know that the 
answer that gives You know, the 

515
00:29:51,400 --> 00:29:55,000
best results are the ones that 
the win, right? 

516
00:29:55,000 --> 00:30:00,300
So there is a sort of a, you 
know, a selection mechanism of 

517
00:30:00,300 --> 00:30:03,200
the answer. 
So if the answers that are 

518
00:30:03,200 --> 00:30:06,300
awarded, are those that are 
going, you know, on a tangent. 

519
00:30:06,500 --> 00:30:08,200
Probably, you can get in this 
scenario. 

520
00:30:08,200 --> 00:30:11,500
This is at the end of the day, 
it's a statistical tool, right? 

521
00:30:11,500 --> 00:30:14,300
So I mean, we call it in 
artificial intelligence, 

522
00:30:14,300 --> 00:30:17,500
whatever, but effectively, it's 
pathetic, supplication of 

523
00:30:17,500 --> 00:30:20,900
Statistics, right? 
To a very complex problem. 

524
00:30:21,000 --> 00:30:22,300
Violent. 
But distinct statistic. 

525
00:30:22,900 --> 00:30:26,400
And so there are up absolutely 
situations where statistics gets

526
00:30:26,400 --> 00:30:28,600
you into the outlier. 
Right. 

527
00:30:28,600 --> 00:30:30,000
Absolutely. 
So that's possible. 

528
00:30:30,200 --> 00:30:32,300
Even I don't know, I'm not a 
mathematician but I'm sure that 

529
00:30:32,300 --> 00:30:37,000
a lot of wasted that this can be
described mathematically in 

530
00:30:37,000 --> 00:30:39,800
terms of what needs to happen 
for the Enterprise. 

531
00:30:39,800 --> 00:30:42,800
As I said earlier, right? 
We should that should not be 

532
00:30:42,800 --> 00:30:45,300
allowed, right? 
Because you don't want to have 

533
00:30:45,300 --> 00:30:49,300
you know, a tool speculating on 
what tax legislation might be. 

534
00:30:49,400 --> 00:30:52,800
If I look at our own business 
All right, so we need to give 

535
00:30:52,800 --> 00:30:55,500
specific answers to clients. 
That's why this kind of a 

536
00:30:55,500 --> 00:30:59,900
curated approach to it, you 
know, for the time being is 

537
00:30:59,900 --> 00:31:02,400
absolutely critical. 
So will be, it's an investment 

538
00:31:02,400 --> 00:31:05,900
that every company needs to make
both from the bias, the ethical 

539
00:31:05,900 --> 00:31:09,800
side, but also, for the content 
of the, of the answers and the 

540
00:31:09,800 --> 00:31:12,200
questions, Etc. 
So there has to be some sort of 

541
00:31:12,208 --> 00:31:15,500
the labeling that happens on the
tool. 

542
00:31:15,500 --> 00:31:17,900
When you give an answer in your 
train, it right to make sure 

543
00:31:17,900 --> 00:31:20,700
that this is the right, that the
answer that is proper, right? 

544
00:31:21,100 --> 00:31:25,800
Can I ask to what extent are you
thinking through these kinds of 

545
00:31:26,000 --> 00:31:29,700
processes at a why we are 
experimenting? 

546
00:31:29,700 --> 00:31:33,300
So we're trying to understand, 
you know, how much work needs to

547
00:31:33,300 --> 00:31:34,100
be done. 
Etc. 

548
00:31:34,100 --> 00:31:37,800
So we are in the process of 
defying, all of that. 

549
00:31:38,600 --> 00:31:41,700
I think that's why, you know, 
the previous questions was, you 

550
00:31:41,700 --> 00:31:44,400
know, are we gonna replace 
people? 

551
00:31:44,700 --> 00:31:46,600
I don't say that. 
I think, you know, the more we 

552
00:31:46,600 --> 00:31:48,900
use this to us, the more we need
to add it up. 

553
00:31:48,900 --> 00:31:51,800
Human expertise to it. 
So it's going to be The opposite

554
00:31:51,800 --> 00:31:55,400
but I think if we put at least 
for the next you know few years 

555
00:31:55,400 --> 00:31:58,900
until these tools mature and 
there is more knowledge about 

556
00:31:58,900 --> 00:32:03,000
it, you know there is definitely
the need for for investing in 

557
00:32:03,000 --> 00:32:06,500
the Enterprise in human 
capabilities around that Chris 

558
00:32:06,500 --> 00:32:11,200
Peterson on Twitter comes back. 
And he's asking if you have any 

559
00:32:11,200 --> 00:32:15,600
thoughts on cybersecurity 
issues, created a need for side 

560
00:32:15,600 --> 00:32:21,400
for the Cyber insurance industry
and do such firms and These have

561
00:32:21,400 --> 00:32:26,400
a role in shaping and governing 
the use of AI in the Enterprise 

562
00:32:26,400 --> 00:32:30,000
regarding liability. 
I think in the future probably. 

563
00:32:30,000 --> 00:32:36,300
Yes, I don't again, I don't see 
any Enterprise function, 

564
00:32:36,400 --> 00:32:41,500
completely delegated to Ai. 
And so if it's always a sort of 

565
00:32:41,500 --> 00:32:45,000
a center model where there is 
the human and the Machine 

566
00:32:45,000 --> 00:32:49,000
together doing something on 
behalf of the Enterprise, I 

567
00:32:49,000 --> 00:32:52,700
think fundamentally it's the 
same level of liability or 

568
00:32:52,700 --> 00:32:57,000
responsibility that you have 
today in the future, okay? 

569
00:32:57,000 --> 00:33:03,100
So for example, let's say, you 
know, credit decision or other 

570
00:33:03,100 --> 00:33:06,000
type of Thanksgiving without 
going into the most dramatic, 

571
00:33:06,100 --> 00:33:08,200
you know, healthcare related 
decisions. 

572
00:33:10,300 --> 00:33:14,300
I say, I don't see why not. 
That could be some level of 

573
00:33:14,600 --> 00:33:17,500
assurance but I have it in my 
understanding so far. 

574
00:33:17,600 --> 00:33:20,000
Okay and it's for sure, not 
complete. 

575
00:33:21,200 --> 00:33:24,600
I haven't seen anybody yet. 
That is planning to completely 

576
00:33:25,300 --> 00:33:27,600
you know run the piece of a 
business like that. 

577
00:33:28,000 --> 00:33:31,600
You know in a schematic fashion 
what are some of the challenges 

578
00:33:31,600 --> 00:33:35,300
that you see to adoption of 
these kinds of tools in the 

579
00:33:35,300 --> 00:33:39,300
Enterprise one is over hope. 
And then, you know, for most of 

580
00:33:39,300 --> 00:33:44,500
my career, AI starting from 
school, basically, and I've seen

581
00:33:44,500 --> 00:33:47,900
these herbs and flows of 
excitement, right? 

582
00:33:47,900 --> 00:33:51,400
So I started, I started really 
90s. 7 and he was like, you 

583
00:33:51,400 --> 00:33:53,800
know, the winter of the I 
nothing really happened for 

584
00:33:53,800 --> 00:33:55,500
years, right? 
Even if there was a lot of 

585
00:33:55,508 --> 00:33:59,400
potential in those days, it was 
all about expert systems. 

586
00:33:59,400 --> 00:34:01,600
You know, that kind of knowledge
because we didn't really have 

587
00:34:01,600 --> 00:34:04,500
the technology in terms of the 
processing power. 

588
00:34:04,500 --> 00:34:08,000
You know, the memory and all 
those kind of things then he 

589
00:34:08,000 --> 00:34:11,600
started getting into, you know, 
some games, you know they were 

590
00:34:11,600 --> 00:34:14,100
win like you know the Chess 
World Championships, blah blah 

591
00:34:14,100 --> 00:34:15,100
blah. 
So I'm not going to make the 

592
00:34:15,100 --> 00:34:18,699
whole history but it was but you
know every single time that 

593
00:34:18,699 --> 00:34:22,100
there was a major breakthrough 
like One the big blue that I DM 

594
00:34:22,100 --> 00:34:26,800
DT 90s you know beating Castro 
it was a huge you know you know 

595
00:34:26,800 --> 00:34:30,400
the interest and everything then
it went down again right from 

596
00:34:30,400 --> 00:34:34,500
few years then deep learning 
came up and we started dealing 

597
00:34:34,500 --> 00:34:38,300
much more with you know image 
recognition which I think is a 

598
00:34:38,300 --> 00:34:40,300
great application of artificial 
intelligence. 

599
00:34:40,300 --> 00:34:46,000
So then another big you know 
Spike of interest that actually 

600
00:34:46,000 --> 00:34:48,100
is leading to this new language 
models right there are 

601
00:34:48,100 --> 00:34:53,900
similarities and so Sometimes, 
you know, we tend to again to 

602
00:34:53,900 --> 00:34:57,900
humanize these Technologies to 
the point that we the our 

603
00:34:57,900 --> 00:35:01,800
expectations of what they can do
becomes the same level of 

604
00:35:01,800 --> 00:35:03,500
expectation. 
We will have from a human but 

605
00:35:03,500 --> 00:35:06,700
it's not that. 
So I think that if I was an 

606
00:35:06,700 --> 00:35:11,200
Enterprise outside of mine 
because I will spend time trying

607
00:35:11,200 --> 00:35:15,900
to demystify in a way what these
things can do. 

608
00:35:15,900 --> 00:35:19,600
But at the same time, showing 
the value that they can provide 

609
00:35:19,600 --> 00:35:24,300
because there is a The value of 
their it's just unfortunately 

610
00:35:24,300 --> 00:35:27,200
what happens is that people get 
overhyped and then they get all 

611
00:35:27,200 --> 00:35:32,000
will be disappointed and so you 
know in to me in a year from now

612
00:35:32,000 --> 00:35:34,600
and we're going to say the 
tragedy was a great failure. 

613
00:35:34,700 --> 00:35:37,700
Even if is actually an 
incredible Innovation, I don't 

614
00:35:37,700 --> 00:35:40,600
think so, right? 
But it could happen, it could 

615
00:35:40,600 --> 00:35:44,600
happen because people, you know,
think that these things can do 

616
00:35:44,600 --> 00:35:47,300
things that are, you know, 
comparable to what a human being

617
00:35:47,300 --> 00:35:49,200
can do. 
They can't right now. 

618
00:35:49,700 --> 00:35:52,900
What It is vice. 
Do you have for folks in the 

619
00:35:52,900 --> 00:35:56,300
Enterprise, who are Business, 
Leaders, and Technology leaders,

620
00:35:56,800 --> 00:36:03,000
who are looking at these kinds 
of Technologies and trying to 

621
00:36:03,000 --> 00:36:06,400
figure out what to do the bottom
line is that this is going to go

622
00:36:06,400 --> 00:36:08,900
really fast again, right? 
I was that saying, in the 

623
00:36:08,900 --> 00:36:14,300
beginning, this is going to, 
it's an arms race between super 

624
00:36:14,700 --> 00:36:18,900
powerful companies and they have
a lot of money to invest, right?

625
00:36:18,900 --> 00:36:21,800
Then you start getting into to, 
you know, government except so, 

626
00:36:22,000 --> 00:36:23,900
I think this is going to be 
exponential. 

627
00:36:23,900 --> 00:36:27,500
The speed of these Innovation 
will be exponential. 

628
00:36:27,800 --> 00:36:33,300
I think we're just saying the 
beginning of it and so I think 

629
00:36:33,300 --> 00:36:40,000
that two things to think about 
so one is There is no right now,

630
00:36:40,600 --> 00:36:45,800
you need to be knowing what it 
is and being able to understand 

631
00:36:45,800 --> 00:36:49,800
how to apply to your business. 
So that is no postponing it a 

632
00:36:49,808 --> 00:36:52,100
say, oh, you know, I'm not going
to be an early adopter. 

633
00:36:52,500 --> 00:36:56,500
I'm going to be very fast. 
Follower very first, follower is

634
00:36:56,500 --> 00:36:59,400
Superfast, follow it very fast. 
Photo could be six months. 

635
00:36:59,400 --> 00:37:03,600
So I think for large Enterprises
that can afford to do that. 

636
00:37:03,600 --> 00:37:06,100
I think that is the need of 
experimenting. 

637
00:37:06,500 --> 00:37:10,400
Hiring the right Talent or 
training the right people to get

638
00:37:10,400 --> 00:37:13,400
to a good handle on where this 
industry is going, right? 

639
00:37:13,400 --> 00:37:17,300
This is its you have to be 
keeping an eye on this. 

640
00:37:17,400 --> 00:37:19,700
That's, that's the bottom line. 
And then the other thing is 

641
00:37:19,700 --> 00:37:21,500
that, I think, oh, lots of 
questions. 

642
00:37:21,500 --> 00:37:24,800
Very, very good questions about 
the ethical implications, the 

643
00:37:24,800 --> 00:37:27,100
bias and all of that. 
It's really important because it

644
00:37:27,100 --> 00:37:30,000
has a massive brand impact, 
right? 

645
00:37:30,000 --> 00:37:34,000
So there is also a risk 
management side of around these 

646
00:37:34,000 --> 00:37:36,400
technologies that has to be 
understood very well sir. 

647
00:37:36,600 --> 00:37:41,500
If I, you know, I would be a CEO
of an organization. 

648
00:37:42,100 --> 00:37:45,700
I would push my technology team 
to have the right skill sets to 

649
00:37:45,700 --> 00:37:47,700
understand what it is and where 
it is going. 

650
00:37:47,800 --> 00:37:50,500
And at the same time, I would 
put in place in a sound risk 

651
00:37:50,500 --> 00:37:54,200
management, thinking around it 
as well to what extent do you 

652
00:37:54,200 --> 00:37:59,400
think that the developers of 
these tools and the folks were 

653
00:37:59,400 --> 00:38:04,600
gathering the data sets, need to
have that ethical understanding.

654
00:38:04,700 --> 00:38:09,600
And the reason I ask is because 
Historically technology was kind

655
00:38:09,600 --> 00:38:12,300
of separate from the ethical, or
the application of that 

656
00:38:12,300 --> 00:38:14,700
technology. 
From an ethical perspective is 

657
00:38:14,700 --> 00:38:16,100
absolutely, do you think room, 
right? 

658
00:38:16,100 --> 00:38:18,500
And you know, think about what's
happening, you know we social 

659
00:38:18,500 --> 00:38:21,200
media right? 
So it's how important it is the 

660
00:38:21,600 --> 00:38:23,700
content moderation in social 
media. 

661
00:38:24,200 --> 00:38:26,700
So you know, this is not exactly
the same of course. 

662
00:38:26,700 --> 00:38:30,700
But you know if you translate it
into this space in there is 

663
00:38:30,800 --> 00:38:34,100
opportunity for abusing these 
tools everywhere, right? 

664
00:38:34,100 --> 00:38:38,100
And they as I said, the brand 
impact, It is massive. 

665
00:38:38,100 --> 00:38:41,100
So there is the need of, you 
know, setting guidelines. 

666
00:38:41,100 --> 00:38:44,100
So for example, internally that 
is why we have specific 

667
00:38:44,100 --> 00:38:46,900
guidelines on how to use the 
tool what we can do and not do 

668
00:38:46,900 --> 00:38:50,100
with it, right for now maybe 
they're a little bit restricted 

669
00:38:50,200 --> 00:38:53,800
but we want to be on the on the 
safe side of things and then 

670
00:38:53,800 --> 00:38:57,900
we're going to open them up a 
little bit more as time goes by.

671
00:38:57,900 --> 00:39:00,300
But you know, there has to be, 
but fundament. 

672
00:39:00,300 --> 00:39:03,000
Everything starts with the true 
understanding of what is 

673
00:39:03,700 --> 00:39:07,000
Available impossible, right? 
And if you don't understand that

674
00:39:07,000 --> 00:39:10,200
in detail, it's difficult to 
put, you know, the boundaries. 

675
00:39:10,200 --> 00:39:13,300
And so today we're really at 
this phase where we're 

676
00:39:13,300 --> 00:39:16,000
understanding that. 
What's reasonable, what's 

677
00:39:16,000 --> 00:39:18,100
practical? 
What can we do? 

678
00:39:18,500 --> 00:39:22,900
Yes, and this shouldn't be 
underestimated in terms of the 

679
00:39:22,900 --> 00:39:26,300
ability of driving Innovation, 
but it shouldn't be either, 

680
00:39:26,400 --> 00:39:30,200
overestimated intense of being a
sentient being or anything like 

681
00:39:30,200 --> 00:39:33,300
that because that, you know, I 
think it's worth far. 

682
00:39:33,500 --> 00:39:36,800
From that, you know, I have to 
say the interesting thing about 

683
00:39:36,800 --> 00:39:39,700
this question to me, is the fact
that people have this 

684
00:39:40,100 --> 00:39:46,800
conversation because at times 
these chats million human 

685
00:39:46,800 --> 00:39:49,500
conversations, so what? 
Yeah, it's incredible. 

686
00:39:49,500 --> 00:39:52,500
I think what the heck done? 
It's absolutely one of the, in 

687
00:39:52,500 --> 00:39:56,400
my mind, one of the most 
incredible inventions of the 

688
00:39:56,400 --> 00:39:58,400
last definitely. 
The century, right? 

689
00:39:58,400 --> 00:40:02,500
And there is the being the 
iPhone 5 in mobile phone, social

690
00:40:02,500 --> 00:40:04,000
media, all that kind of stuff. 
Great. 

691
00:40:04,000 --> 00:40:07,600
I think is super important but 
this one, it goes towards 

692
00:40:07,600 --> 00:40:11,500
another level of innovation 
because it impacts our, you 

693
00:40:11,500 --> 00:40:16,300
know, it's really like, you 
know, it's almost like looks 

694
00:40:16,300 --> 00:40:18,400
like reasoning right over human,
right? 

695
00:40:18,400 --> 00:40:22,000
So it's absolutely incredible. 
So I'm, you know, I'm super 

696
00:40:22,000 --> 00:40:25,400
excited about it. 
And why don't we finish up with 

697
00:40:25,400 --> 00:40:29,500
another question from our Salon?
Khan who says on Twitter, what 

698
00:40:29,500 --> 00:40:33,300
do you hope future iterations of
a I can do. 

699
00:40:33,700 --> 00:40:36,200
I think the future of Aviation, 
I think it has to be more 

700
00:40:36,200 --> 00:40:37,500
transparent. 
Right? 

701
00:40:37,500 --> 00:40:42,400
So that you guys have asked 
fantastic questions about by us,

702
00:40:42,400 --> 00:40:44,800
ethics and all of that. 
So that is a problem, right? 

703
00:40:44,800 --> 00:40:46,900
So if we go deep this, the 
count, this technology are 

704
00:40:46,900 --> 00:40:48,700
powerful. 
If they go in the wrong hands, 

705
00:40:48,700 --> 00:40:52,900
in terms of, you know, being 
able to generate content as 

706
00:40:53,300 --> 00:40:56,600
chests Behavior. 
So public, you know, 

707
00:40:56,600 --> 00:40:59,700
understanding of things, it's 
really dangerous because we're 

708
00:40:59,900 --> 00:41:04,000
basically adding another layer 
of intermediation between And 

709
00:41:04,000 --> 00:41:09,700
the sources of knowledge, right?
So if that is done with, not the

710
00:41:09,700 --> 00:41:12,900
right ethical, I guess, you 
know, it can influence politics,

711
00:41:12,900 --> 00:41:15,400
it can influence the election. 
We can do a lot of different 

712
00:41:15,400 --> 00:41:18,700
things that we don't want, so I 
think that transparency and 

713
00:41:18,700 --> 00:41:22,000
ability to monitor what it does.
And often strained, I think is 

714
00:41:22,000 --> 00:41:26,300
really important, but then I 
cannot wait for the future 

715
00:41:26,300 --> 00:41:29,700
because you know, like there is 
so much more in think about the 

716
00:41:29,700 --> 00:41:35,600
breakthroughs that we can have, 
when When the sum of the human 

717
00:41:35,600 --> 00:41:38,500
knowledge is so accessible, 
right? 

718
00:41:38,500 --> 00:41:42,000
And in such a smart way. 
I think, you know, if we take 

719
00:41:42,000 --> 00:41:45,000
here so I saw something that you
know Monday we're gonna you 

720
00:41:45,000 --> 00:41:48,000
know, really Implement nuclear 
fusion, that's not the thing. 

721
00:41:48,000 --> 00:41:52,300
But in terms of stimulating a 
different level of thinking and 

722
00:41:52,500 --> 00:41:55,800
summarized in this knowledge, I 
mean it's incredible. 

723
00:41:55,800 --> 00:41:59,200
I'm so excited about it. 
We have one last question that 

724
00:41:59,200 --> 00:42:02,100
snuck in under the wire and so 
how about if we finish out with 

725
00:42:02,100 --> 00:42:08,600
something from Melvin aguiar who
says, how comparable is our 

726
00:42:08,600 --> 00:42:12,400
products like chat GPT to low 
code? 

727
00:42:12,400 --> 00:42:15,200
No code. 
Will they coexist or eliminate 

728
00:42:16,000 --> 00:42:18,100
one? 
Eliminate the other. 

729
00:42:19,000 --> 00:42:23,300
And I think he's referring to 
the fact that these tools are 

730
00:42:23,300 --> 00:42:25,500
really optimized to help write 
code. 

731
00:42:25,800 --> 00:42:28,800
Yes. 
I think right now, it's not that

732
00:42:28,800 --> 00:42:31,300
big yet, but at definitely that 
is Direction. 

733
00:42:31,300 --> 00:42:33,900
So you would ask, you know how 
much code would Do you have to 

734
00:42:33,900 --> 00:42:37,400
write in in five years? 
When you can actually talk to a 

735
00:42:38,200 --> 00:42:42,200
tool and say, can you build me 
this application with these 

736
00:42:42,200 --> 00:42:46,200
characteristics? 
These inputs outputs data, Etc. 

737
00:42:46,200 --> 00:42:50,100
So I think the direction, I 
think the what I say like you 

738
00:42:50,100 --> 00:42:53,800
know the writing is on the wall.
In terms of, you know, software 

739
00:42:53,800 --> 00:42:56,300
engineering will have to be 
changed completely. 

740
00:42:56,300 --> 00:42:59,500
It doesn't mean that they're not
going to be, there's not going 

741
00:42:59,500 --> 00:43:01,600
to be software Engineers. 
Absolutely not. 

742
00:43:01,700 --> 00:43:03,900
But I think the role of the 
software You would have to 

743
00:43:03,900 --> 00:43:06,900
change a little bit more and get
closer to the business because 

744
00:43:06,900 --> 00:43:09,500
you still need a human. 
They can summarize. 

745
00:43:09,500 --> 00:43:12,500
Those needs and requirements 
into and ask the machine. 

746
00:43:12,900 --> 00:43:15,300
What do you need? 
You know, armies of people to 

747
00:43:15,300 --> 00:43:18,700
code you know routines and 
different lengths, programming 

748
00:43:18,700 --> 00:43:22,600
languages, maybe not. 
And with that unfortunately 

749
00:43:22,600 --> 00:43:25,500
we're out of time. 
It's been a fascinating 

750
00:43:25,500 --> 00:43:28,700
conversation. 
I want to say a huge thank you 

751
00:43:28,700 --> 00:43:32,600
to Nicola Marini beings. 
You know Nicola thank you for 

752
00:43:32,600 --> 00:43:33,900
being here with us. 
Us today. 

753
00:43:33,900 --> 00:43:36,600
Thank you for having me Michael 
and everybody. 

754
00:43:36,600 --> 00:43:39,400
Thank you for watching. 
Especially those folks who asked

755
00:43:39,400 --> 00:43:42,400
such great questions. 
I always encourage you to watch 

756
00:43:42,400 --> 00:43:44,600
and ask questions. 
You guys are an amazing 

757
00:43:44,800 --> 00:43:49,100
audience, but before you go, 
please subscribe to our YouTube 

758
00:43:49,100 --> 00:43:51,800
channel. 
Hit the Subscribe button at the 

759
00:43:51,800 --> 00:43:57,700
top of 60 talk.com, our website,
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760
00:43:58,400 --> 00:44:01,700
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761
00:44:01,700 --> 00:44:03,000
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