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For you guys who are joining us 
who are like, wait, where's 

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Isabel? 
This is Lauren with Girls Gone 

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Run. 
Her vacation 7 I'm. 

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Really excited to have you come 
on and continue this 

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conversation on green washing in
the pet industry because I mean,

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I think it's always a good idea 
to like, just get different 

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people doing different things 
within the pet industry and 

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their viewpoints because so like
with Isabel, you know, she's a 

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journalist and Blogger. 
So but you actually like work 

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and you do this is what you do 
all day long as you make things 

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for pets. 
So you. 

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Yeah, did you? 
So you, you do like all day 

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long. 
This is what you do. 

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You make things for pets to 
consume. 

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And so I think it's a good 
continuation of this 

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conversation to have your input 
on like what you're seeing 

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because last time I just like I 
went through a list of terms 

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basically. 
So guys, you can go check that 

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that out. 
We don't need to go through the 

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the whole list again, but a list
of terms that are just like not 

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either not regulated or very 
loosely regulated. 

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And I think it's it's very 
deceptive to the pet parent who 

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is trying to do better. 
For their pet. 

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And that was me. 
That's how I got here is because

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I my dogs had cancer. 
And I just wanted to find 

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something that I could trust. 
You know what I mean? 

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Like everything had all of these
ingredients that just they 

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didn't need. 
And I didn't understand it. 

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I was just trying to control 
everything. 

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So I got sick of it. 
I've been working in the pet 

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food industry. 
I've been working in pet stores 

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and everything all across the 
board. 

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And it'd be like real jerky, but
with glycerin and smoked flavor.

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I'm like, I don't want smoked 
flavor. 

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I just want meat. 
And that's kind of how like the 

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very baseline of how I got 
started. 

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Yeah. 
I'm hearing an echo of myself, 

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by the way. 
Does that mean anything? 

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Are you? 
I am a little bit. 

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That's OK, but I tell people and
like I did the Expo this 

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weekend, like I was saying, and 
I get to talk to a lot of people

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with that that aren't my normal 
customer and I think through 

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Instagram and stuff like that. 
I get that kind of two point O 

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pet parent and I get the people 
that have done the research 

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already and that's kind of how 
they found a very weird kind of 

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niche brand like myself. 
And it's it's hard because a lot

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of people are like, I'm sorry, 
what does that have a face? 

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And I'm like, yes, let me tell 
you why. 

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And I did have that conversation
a lot because in my realm, I'm 

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not even required to tell you a 
lot of what's in most of my 

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treats. 
So there's an exemption across 

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the USI think Washington is the 
only one that decided they 

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weren't going to hold to that. 
And with choose, there's no 

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requirement to do any testing or
list ingredients. 

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And that's where all the sketchy
stuff comes in. 

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That's where like the the 
rawhides, they don't have to 

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really tell you everything 
that's in it. 

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And, and that's where you get 
that formaldehyde and, and the 

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really sketchy products. 
So I tell people a lot I'm like,

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I really try to be extra clear 
because I'm trying to bring in 

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people who have very sensitive 
dogs or even just the people 

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that want to be more educated 
about it. 

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And I almost consider myself 
like an advocate for the average

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pet parent because I think a lot
in our industry, we're so 

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concerned about doing everything
perfectly. 

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And we have to keep in mind that
most people see that and they're

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scared off. 
There's a lot of like negative 

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tactics, but like never do this,
these things never to do for 

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your dog. 
Don't feed cold food, don't feed

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dry food. 
And I'm like, try not to do if 

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you can, you know what I mean? 
But that isolates a lot of 

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people. 
And I think that pet food 

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labeling and pet treat labeling 
and everything in the pet 

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supplement, whatever, that's 
where the green washing really 

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pisses me off because that preys
on the people that just don't 

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really know. 
And especially through our 

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platforms, we get to see the 
people that do know better a 

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little bit. 
And that leaves behind a really 

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big group of people. 
And those people, I start to 

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tell them some of these things 
and they're like, you know what 

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I mean? 
And I'm like, it's really 

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sketchy. 
Well, I mean, I actually want to

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go back to the first thing you 
said you were like. 

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It's like diatribe there, but. 
No, like you said, people are 

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like, wait, that has a face on 
it like and I think that 

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actually fundamentally is the 
issue. 

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The issue is that we are so far 
removed from our food sourcing 

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that we think the most natural 
things for us and our pets to 

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eat are weird and wrong. 
And that is where these 

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companies really get to like 
jump in and prey on that lack of

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of knowing and understanding and
connection to our food sourcing 

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and say, no, this is the best 
thing for, you know, that's the 

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best thing for you. 
Because we are so disconnected. 

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We don't know. 
Yeah, so that's one of my 

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favorite things right now is 
like people are trying to do 

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better, right. 
And especially with pet obesity,

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they say like, no people food, 
no table scraps. 

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OK. 
And then they're like, yeah, 

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they're very proud of it. 
They're like, and we do no table

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scraps, no people food. 
I'm like, what's people food and

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what's food? 
Yeah, you know what I mean? 

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That's that's the question I put
out there. 

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And they're like, and I'm like, 
yeah, don't feed your dog. 

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Maybe BBQ grilled chicken or or 
like the trimmings and like 

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maybe a sauced up super salty 
steak, but like it's a blueberry

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people food. 
Or is that just food? 

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Sweet potato, chicken, tallow, 
ghee, things like that. 

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Those are just food. 
And you should be getting your 

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dogs that. 
And honestly, by not giving your

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dogs people food, you're doing 
them a disservice. 

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But we've scared them away and 
like, I don't want people to 

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have obese dogs. 
I don't want to say like give 

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your dog scraps and then like, 
you know what I mean? 

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I'd rather your dog be healthy. 
But I think we're doing that to 

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service by scaring people away 
from just food. 

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And and that's I think how I 
don't know if it's veterinary or

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if it's just I don't. 
Know. 

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Where the root of that is or how
to address that but. 

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So I think ultimately AFCO is 
AFCO is there to take waste, 

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industrial waste and waste from 
the human food industry and find

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A use for it. 
And so they put it into pet 

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food. 
And so these are the people that

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are educating veterinarians. 
And if you are honest about 

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what's in that packaging of 
feed, let's let's be real, it's 

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not food, it's feed. 
Generally speaking, there are 

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foods out there, but a lot of 
what we're talking about is feed

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if you're honest about it, but 
people won't buy it, right? 

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So they thought. 
They were honest about it. 

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Dogs wouldn't eat it. 
That's why they have to disguise

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it. 
You know what I mean? 

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Yeah, I know, I know. 
It's AFCO is such A and I was 

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just listening to your previous 
episode too, trying to catch up 

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and it is. 
It's such a sick I I like that 

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they have a basis so that our 
dogs aren't eating grossly 

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unbalanced food, but the 
corruption behind it, Like it's 

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good in theory to have those 
requirements. 

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I'm glad people aren't cheating 
and and killing our dogs. 

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But it is and, and I do 
understand nobody likes waste 

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and I like the general idea of 
reap purposing waste. 

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I mean, I go to butchers and I 
buy what they would normally 

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send out to rendering plants, 
some of it. 

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So like I have to have a special
rendering license to be able to 

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go buy fresh beef ears, 
tracheas, skins. 

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The only human grade products 
that I buy are like my Gerber 

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organic chicken. 
My Culver duck is items that 

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would normally go to Asian 
markets and those are all human 

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grade. 
Most of the stuff I buy that 

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would be considered feed. 
And so that's kind of the line 

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that I walk that I'm like, 
that's not that I'm buying 

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trash, but I think it gets a 
disservice to let those things 

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go to waste. 
But then when you're talking 

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about, yeah, the fry oil, the 
rotten grocery store products 

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with their foam trays, deceased 
pets with their harnesses and 

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collars, you know what I mean? 
It's that maybe can be wasted 

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and that. 
Well, yeah. 

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Well, I think, you know, the 
answer probably really lies in 

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returning to regenerative 
farming so that there isn't all 

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of this waste. 
But that's a whole other. 

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That's a whole other thing that 
we. 

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Don't have you seen the lunatic 
farmer? 

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No, I haven't. 
I, I haven't watched it yet. 

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It's Joel. 
I can't remember if it's Joe or 

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Joel Salatin, but he is a 
amazing regenerative farmer. 

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I'm nuts about him right now. 
And I'm hoping that he gets more

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of a voice this year with 
everything. 

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But we can talk about that on 
the, the other side of things. 

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But that really is the answer. 
I mean, there's so many of these

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farms that I work with that 
they're like, Oh my God, you'll 

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buy the heads and necks and 
that's amazing. 

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And these are your organic 
pasture raise. 

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You're not even certified 
organic. 

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It's hard for these little farms
to get certified organic, but 

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you're humane pasture raised 
animals and things like that. 

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I have a really cool farm up by 
us called T Hills that I get 

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chicken from and we have a 
really cool relationship with 

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them and just these companies 
where I can buy their extras. 

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And I always tell people all the
time, it's, it's such an ironic 

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thing that I was a vegetarian 
for a really solid time because 

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now I sling body parts for a 
living. 

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And I just think it's really 
humane to use the entire animal 

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because there's so many 
nutrients and things like that. 

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But then they get away with 
rawhide and some of these other 

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really gross byproducts that I'm
like, it's not really the same. 

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It no, it is not at all well, 
OK. 

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So just to kind of go back a 
little bit, some of the well, 

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one of the things I remember 
seeing this in the the new was a

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new product showcase at Super 
Zoo a few years ago. 

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It was a kibble, but it was 
called holistic. 

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And I'm like, that's an 
oxymoron. 

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Like what? 
Yeah, well, that's a. 

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So holistic veterinarian 
approved even through my like 

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wording rules. 
Here I have the whole list. 

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I think there's there's 
absolutely no requirements and 

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there's no definition in pet 
food for the word holistic, 

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which is so annoying because 
that's such a powerful word. 

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To me, that means a lot and 
that's something that I live by.

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I have AI feel like I try to 
live a holistic lifestyle in 

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general, you know what I mean? 
Like supporting the body from 

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the root up and it's just slung 
a lot like slung around like a 

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bag of rocks these days I feel 
like. 

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Is there's no legal definition 
for holistic premium? 

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Veterinarian approved is 
unregulated. 

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Hypoallergenic is unregulated. 
Non-toxic is unregulated and 

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superfood is unregulated. 
Good, Yeah. 

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Yeah. 
Can you, I mean that's. 

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Hard and, and I mean, I even 
have to think about marketing 

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because I, I have bills to pay. 
Buzzwords are buzzwords. 

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But The thing is, like when I 
say superfoods, I'm I'm using 

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cranberries and organic parsley 
and thyme and organic lion's 

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mane mushroom and oh, I mean, 
what is it? 

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Blue Buffalo with their life 
source. 

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Bits. 
Well, that's exact source. 

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Bits. 
What are that is sourcing life? 

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What where where my mind went 
was not OK. 

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Yes, blueberries, cranberries, 
mushrooms, whatever. 

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Those are super foods, OK? 
There's no legal definition for 

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them or a definition through 
AFCO for them, but we all kind 

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of understand them to be super 
foods. 

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And I don't think that's 
necessarily something I would 

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debate on a packaging, but I 
would debate the sourcing and 

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the quality of that product and 
also the percentage of what's in

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that product. 
Because you you're going to see 

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on the front of the label all of
that, almost all of that is 

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marketing on a pet food label. 
So you might see a huge heaping 

225
00:14:26,280 --> 00:14:29,720
of cranberries or blueberries 
alongside a beautiful chicken 

226
00:14:29,720 --> 00:14:32,360
breast. 
But when you're reading, if you 

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00:14:32,360 --> 00:14:34,560
actually read the ingredient 
label, it's going to be listed 

228
00:14:34,560 --> 00:14:36,440
after salt, right? 
There's like. 

229
00:14:36,480 --> 00:14:39,680
Less than 1 blueberry in the 
entire 50 LB bag. 

230
00:14:39,840 --> 00:14:41,640
Yeah, I know. 
Like. 

231
00:14:41,640 --> 00:14:46,240
How deceptive. 
Is so hard I get so frustrated 

232
00:14:46,920 --> 00:14:50,320
for my pet owners that buy these
products and they're like, yeah,

233
00:14:50,320 --> 00:14:57,720
we do the the lamb and rice 1 
and it uses like 100% lamb meal 

234
00:14:57,720 --> 00:15:00,560
as the first ingredient and like
we, we looked we read the label,

235
00:15:00,560 --> 00:15:01,960
we made sure that lamb was the 
first one. 

236
00:15:01,960 --> 00:15:07,880
I'm like you did, you did your 
best, you know what I mean? 

237
00:15:07,920 --> 00:15:12,560
And like I'm so sorry that the 
industry is not honest but 

238
00:15:12,560 --> 00:15:16,040
you're getting scammed. 
Like anything with food coloring

239
00:15:16,040 --> 00:15:19,720
in the pet food industry is 
literally there just to make an 

240
00:15:19,720 --> 00:15:23,120
idiot of you. 
Your dog is brown. 

241
00:15:23,600 --> 00:15:27,480
Right. 
It's there for the humans to be 

242
00:15:27,480 --> 00:15:29,320
like, oh, look at all these 
pretty colors. 

243
00:15:29,320 --> 00:15:31,560
It must have fruits and 
vegetables in it because of 

244
00:15:31,560 --> 00:15:35,320
these colors, when that's not. 
The gravy peas and the orange 

245
00:15:35,360 --> 00:15:40,120
carrots and the red meat chunks.
And yeah, it happens to be all 

246
00:15:40,120 --> 00:15:43,360
those colors that end up being 
brown for our dogs anyway. 

247
00:15:43,720 --> 00:15:46,120
So that's just, yeah, like I 
said, it's like, I almost feel 

248
00:15:46,120 --> 00:15:49,040
like I have to be an advocate 
for the, the normal person 

249
00:15:49,040 --> 00:15:53,480
because it's, you should be 
furious about that. 

250
00:15:53,920 --> 00:15:56,720
Like if somebody came up to you 
and like lied to your face, 

251
00:15:56,720 --> 00:16:01,840
you'd be offended. 
And it's, it's 100% all, all of 

252
00:16:01,840 --> 00:16:04,720
the health washing in the pet 
industry is just praying on the 

253
00:16:04,720 --> 00:16:08,120
ignorance of the average person.
And that makes me want to light 

254
00:16:08,120 --> 00:16:09,720
something on fire. 
Like that makes me want to flip 

255
00:16:09,720 --> 00:16:11,880
a car. 
I can't, you know, because I'm, 

256
00:16:13,040 --> 00:16:18,360
but it's, I, I say all the time,
I'm so lucky to be part of an 

257
00:16:18,360 --> 00:16:20,400
industry that's founded in 
integrity. 

258
00:16:20,880 --> 00:16:23,960
You know, like I never trust the
integrity of Rita Hogan, of Judy

259
00:16:23,960 --> 00:16:27,120
Morgan, of people like that 
because you know that they're 

260
00:16:27,120 --> 00:16:32,080
out there just to be honest and 
to be open and to promote the 

261
00:16:32,080 --> 00:16:35,320
brands that are being honest and
open and are actually there to 

262
00:16:36,000 --> 00:16:40,880
increase the longevity and 
health span of our pets. 90% of 

263
00:16:40,880 --> 00:16:43,760
the industry is not 90% of the 
industry is there because they 

264
00:16:43,760 --> 00:16:48,000
know it's a billion dollar 
industry and and we have to try 

265
00:16:48,000 --> 00:16:50,240
to help people fight around 
that. 

266
00:16:50,320 --> 00:16:54,080
And so, yeah, that's why it's 
it's it's like the low calorie 

267
00:16:54,080 --> 00:16:56,920
in the human industry, but it's 
loaded with preservatives that 

268
00:16:56,920 --> 00:16:59,080
are just pickling you from head 
to toe. 

269
00:16:59,080 --> 00:17:02,200
And I'm like. 
Or the sugar for free and diet 

270
00:17:02,280 --> 00:17:04,640
that. 
I literally cringe when I see 

271
00:17:04,640 --> 00:17:07,000
that anymore. 
I'm like, that is so much worse 

272
00:17:07,000 --> 00:17:10,760
for you than if you just ate the
regular stuff or drank the 

273
00:17:10,760 --> 00:17:13,560
regular stuff like. 
Please stop doing this. 

274
00:17:14,119 --> 00:17:17,319
Please stop. 
And it's, it's OK to have happy 

275
00:17:17,319 --> 00:17:20,520
mediums like I love. 
I, you know, we all need a treat

276
00:17:20,520 --> 00:17:23,319
sometimes too. 
Like I give my dog pups pup cups

277
00:17:23,520 --> 00:17:26,359
at Starbucks. 
That's my, that's my thing. 

278
00:17:26,680 --> 00:17:29,320
Some people would tell me that I
am absolutely poisoning my dogs 

279
00:17:29,320 --> 00:17:30,560
with that. 
And I'm like, we need to be 

280
00:17:30,560 --> 00:17:33,120
humble. 
My dogs eat like raw, whole prey

281
00:17:33,120 --> 00:17:35,160
rabbits like seven days a week. 
You know what I mean? 

282
00:17:35,160 --> 00:17:39,720
Like 1 pop cup is it's yeah, 
should they have it? 

283
00:17:39,720 --> 00:17:43,120
No, but it is what it is. 
One glass of wine is not going 

284
00:17:43,120 --> 00:17:48,160
to kill me. 
And I think that that's 

285
00:17:48,160 --> 00:17:50,760
something too that I'm realizing
about our industry. 

286
00:17:50,760 --> 00:17:52,880
And I love podcasts like yours 
and things like that. 

287
00:17:52,880 --> 00:17:55,680
But there's some people out 
there that are like, never feed 

288
00:17:55,680 --> 00:17:58,760
kibble. 
And I'm like, this is a really 

289
00:17:58,760 --> 00:18:01,600
hard time for people. 
Like, if that's what you can 

290
00:18:01,600 --> 00:18:05,800
afford, I'm going to immediately
unfollow you if I feel shamed 

291
00:18:06,520 --> 00:18:09,560
and and your budget is what it 
is. 

292
00:18:09,560 --> 00:18:12,960
Do the best that you can with 
that and giving people the tools

293
00:18:12,960 --> 00:18:17,920
to sort through the bullshit and
find sorry bull, you know, and 

294
00:18:19,760 --> 00:18:25,560
find the good things out there 
and to, you know, learn how to 

295
00:18:25,560 --> 00:18:30,080
read the packaging. 
It's it's a good tool. 

296
00:18:30,080 --> 00:18:33,240
It's like teaching them to fish 
instead of giving them fish kind

297
00:18:33,240 --> 00:18:36,880
of deal. 
Yeah, I, I have to admit that 

298
00:18:36,880 --> 00:18:41,600
like my it's so hard to get 
people's attention on social 

299
00:18:41,600 --> 00:18:45,000
media anymore that like that 
first 3 second hook. 

300
00:18:45,400 --> 00:18:49,040
Oh yeah. 
Can't like I do, I do try to be 

301
00:18:49,040 --> 00:18:51,600
a little bit more controversial 
in that first 3 second hook to 

302
00:18:51,600 --> 00:18:55,480
get people's attention. 
And then I'm like, but then I 

303
00:18:55,480 --> 00:19:00,760
try to walk it back a little and
I'm like, let's try not to or 

304
00:19:01,120 --> 00:19:05,040
don't feed all kibble or, you 
know, like I want to be 

305
00:19:05,040 --> 00:19:07,120
inclusive, but I also need to 
get your attention. 

306
00:19:07,120 --> 00:19:10,600
And I think there's a, there's a
line, and it's hard to figure 

307
00:19:10,600 --> 00:19:13,400
out where that line is for 
because it's not going to. 

308
00:19:13,480 --> 00:19:14,920
Be a good job with that. 
It's not going to be. 

309
00:19:14,920 --> 00:19:17,920
A lot of people don't. 
For everybody, Yeah, well, a lot

310
00:19:17,920 --> 00:19:19,240
of. 
People don't work it back. 

311
00:19:19,240 --> 00:19:26,080
Yeah, I mean, I, I, I would love
for people to not have to feed 

312
00:19:26,080 --> 00:19:28,800
kibble. 
I do understand that. 

313
00:19:29,240 --> 00:19:33,880
I would rather have a dog in a 
home eating a kibble diet and 

314
00:19:33,880 --> 00:19:39,600
that pet parent ultimately learn
to add some toppers or whatever,

315
00:19:39,920 --> 00:19:43,840
then that pat that pet sit in a 
shelter their whole life or get 

316
00:19:43,840 --> 00:19:46,320
euthanized from sitting in a 
shelter for too long. 

317
00:19:46,560 --> 00:19:48,960
That's absolutely where I'm at. 
Yeah. 

318
00:19:49,840 --> 00:19:56,360
And what I get some people to 
also is instead of spending all 

319
00:19:56,360 --> 00:20:00,480
your money on a very top end 
kibble, because in the end they 

320
00:20:00,480 --> 00:20:03,200
all have pretty high carbs, 
they're all going to have those 

321
00:20:03,200 --> 00:20:06,680
ages and the things that result 
from very high temperature 

322
00:20:06,680 --> 00:20:10,000
processing. 
And it is kind of what it is. 

323
00:20:10,360 --> 00:20:15,120
I'd rather you feed a mid range 
affordable food and add toppers.

324
00:20:15,120 --> 00:20:17,760
So a lot of what I talked about 
this weekend, because these are 

325
00:20:17,760 --> 00:20:19,760
a lot of rural people, they're 
doing their best. 

326
00:20:19,760 --> 00:20:23,920
They're kind of blue collar and 
find a local butcher that does 

327
00:20:23,920 --> 00:20:28,640
maybe a dog blend, which often 
has like heart meat and some 

328
00:20:28,640 --> 00:20:31,880
trim or like liver and things 
like that. 

329
00:20:32,280 --> 00:20:35,560
I'd rather you feed a lower 
quality kibble, which is painful

330
00:20:35,560 --> 00:20:38,480
to say, you know, because I know
how low low it can get. 

331
00:20:38,480 --> 00:20:42,760
But something like Neutro and 
then add fresh meats to that, 

332
00:20:42,760 --> 00:20:46,560
add some local chicken eggs, add
things like my products or bone 

333
00:20:46,560 --> 00:20:50,520
broth. 
And then maybe from there they 

334
00:20:50,520 --> 00:20:54,920
start to learn and they look at 
their own diet and they look at 

335
00:20:54,920 --> 00:21:00,480
everything around that. 
And yeah, I feel like because I 

336
00:21:00,480 --> 00:21:03,040
also started out, I mean, I, I 
got accused of the beginning of 

337
00:21:03,040 --> 00:21:04,640
kibble shaming in a lot of my 
videos. 

338
00:21:04,640 --> 00:21:06,640
And I was like, oh, I don't want
to do that. 

339
00:21:06,920 --> 00:21:08,920
Sorry. 
I was just trying to get shares.

340
00:21:08,920 --> 00:21:10,120
I don't know. 
You know, we're we're just out 

341
00:21:10,120 --> 00:21:13,720
here fighting for whatever 
little piece of the algorithm we

342
00:21:13,720 --> 00:21:16,320
can get. 
And because we also are normal 

343
00:21:16,320 --> 00:21:18,760
people with bills to pay and 
dogs to feed. 

344
00:21:18,760 --> 00:21:21,480
And I'm really lucky that I've 
gotten to partner with some of 

345
00:21:21,480 --> 00:21:25,000
these amazing brands. 
But like, it's expensive 

346
00:21:25,000 --> 00:21:28,880
sometimes unless you have a lot 
of time and resources. 

347
00:21:30,440 --> 00:21:32,800
And especially for people 
wanting to get to raw feeding, 

348
00:21:32,800 --> 00:21:35,840
and they're like, yeah, I'm 
going to go into 100%, you know,

349
00:21:36,200 --> 00:21:39,280
we're going to make our own raw.
I'm like, you're going to burn 

350
00:21:39,280 --> 00:21:43,640
yourself out. 
It could be really intimidating,

351
00:21:43,640 --> 00:21:45,840
you know, or you see all these 
beautiful bowls on the Internet 

352
00:21:45,840 --> 00:21:48,920
and you start feeling like you 
have to do that. 

353
00:21:49,440 --> 00:21:52,000
And that's why I feel like I've 
kind of humbled myself. 

354
00:21:52,520 --> 00:21:54,400
Every once in my life made a 
beautiful bowl. 

355
00:21:55,880 --> 00:21:59,840
I'll do it for like, I'll do it 
for like Easter or like, you 

356
00:22:00,280 --> 00:22:02,680
know. 
I did like a like a charcuterie 

357
00:22:02,680 --> 00:22:06,400
board almost one, one year for 
her birthday, I did where it was

358
00:22:06,400 --> 00:22:11,360
like I did all these different 
like prime rib and scrambled egg

359
00:22:11,360 --> 00:22:13,760
and blueberry, you know, I did 
all the things. 

360
00:22:14,960 --> 00:22:17,200
And so it was interesting to 
see, like, what she went for 

361
00:22:17,200 --> 00:22:19,720
first, but like, that was one 
time. 

362
00:22:20,200 --> 00:22:23,400
Yeah, I know. 
Should we like normalize messy 

363
00:22:23,400 --> 00:22:24,360
bowls? 
I know. 

364
00:22:24,360 --> 00:22:28,360
I have so many of my customers 
and followers tagged me and he's

365
00:22:28,360 --> 00:22:31,120
like outrageous bowls. 
And I'm like, good for you. 

366
00:22:31,560 --> 00:22:36,120
My dogs ate today, right? 
Half the time my dogs get 

367
00:22:36,120 --> 00:22:38,720
whatever I'm making that day and
I'll throw them a rabbit leg or 

368
00:22:38,720 --> 00:22:40,240
a quarter or something like 
that. 

369
00:22:41,000 --> 00:22:43,160
And then we bounce it out at the
end of the day with the the 

370
00:22:43,160 --> 00:22:47,400
doctor Harvey's. 
But yeah, it's, it's just, I 

371
00:22:47,400 --> 00:22:50,680
just feel especially going at 
the Super Zoo now and, and 

372
00:22:50,680 --> 00:22:53,800
seeing just everything is 
exploding. 

373
00:22:54,080 --> 00:22:57,640
Everybody's got a CBD, 
everybody's got a supplement 

374
00:22:57,920 --> 00:23:01,320
every you know what I mean? 
Everybody's got probiotics. 

375
00:23:01,320 --> 00:23:03,120
Everybody's got and that's 
another thing. 

376
00:23:04,200 --> 00:23:09,760
Everybody's got a kibble. 
Yeah, I, I really, I really 

377
00:23:09,760 --> 00:23:14,960
appreciate the brands that have 
not expanded into a kibble. 

378
00:23:14,960 --> 00:23:20,200
I, I think that's hard for 
because you, you know, you're 

379
00:23:20,200 --> 00:23:22,400
leaving money on the table, 
right? 

380
00:23:22,400 --> 00:23:26,840
As a, as a brand owner, I think 
that can be hard for people as 

381
00:23:26,840 --> 00:23:29,960
they grow. 
But, and so I really respect and

382
00:23:29,960 --> 00:23:32,240
appreciate the ones that are not
doing that. 

383
00:23:32,640 --> 00:23:34,880
They're like, no, this is what 
we do. 

384
00:23:34,880 --> 00:23:39,680
We do fresh food and it's OK if 
our customer base is smaller. 

385
00:23:40,080 --> 00:23:41,200
We're. 
Stay in your lane. 

386
00:23:42,040 --> 00:23:45,040
I very much appreciate that 
very, very much. 

387
00:23:45,160 --> 00:23:50,360
Well, when I look at brands like
Green Juju and Solutions, I'm 

388
00:23:50,360 --> 00:23:54,320
like, they are by all means 
going against what might sell 

389
00:23:54,720 --> 00:23:57,160
more. 
I mean, that is a very top notch

390
00:23:57,160 --> 00:24:01,040
product and they could make a 
lot more money on that if they 

391
00:24:01,040 --> 00:24:05,640
cut some more corners. 
But I think that by going that 

392
00:24:05,640 --> 00:24:10,760
whole, whole food route, you've 
created these foods that people,

393
00:24:11,080 --> 00:24:13,400
like I said, it has like innate 
integrity. 

394
00:24:13,920 --> 00:24:16,200
Like you look at that food and 
you're like, there is no scam. 

395
00:24:16,200 --> 00:24:18,720
And that you can't hide anything
behind an ingredient label 

396
00:24:18,720 --> 00:24:22,640
that's beef heart, kelp and 
beef, you know what I mean? 

397
00:24:24,960 --> 00:24:29,360
And so it's really, really, 
really nice to see brands like 

398
00:24:29,360 --> 00:24:33,480
that growing and succeeding in 
the industry because I do, I get

399
00:24:33,480 --> 00:24:35,280
a lot of pressure. 
They're like, well, you need to 

400
00:24:35,280 --> 00:24:38,640
cut your quality down a little 
bit or like you need to, you 

401
00:24:38,640 --> 00:24:41,800
need to be realistic to be able 
to make more money on this. 

402
00:24:41,800 --> 00:24:48,440
I'm like, no, right, yeah, I 
don't make a lot of money on 

403
00:24:48,440 --> 00:24:51,160
like my rabbit meat products, 
but that's because I choose to 

404
00:24:51,160 --> 00:24:55,560
work with a really wonderful 
organic rabbit farmer in, you 

405
00:24:55,560 --> 00:24:59,440
know, an Amish farmer. 
And that's the quality I expect.

406
00:24:59,440 --> 00:25:01,240
And I love the relationship that
we have. 

407
00:25:01,240 --> 00:25:05,360
And, and so it's just going to 
be one of those things. 

408
00:25:05,360 --> 00:25:08,440
We'll try to balance it out in 
other ways, but it's it is 

409
00:25:08,440 --> 00:25:11,200
there's a lot of push for that, 
especially from the people that 

410
00:25:11,200 --> 00:25:14,040
don't get it. 
And I think that that's where 

411
00:25:14,040 --> 00:25:19,880
you see vision driven versus 
money driven businesses 

412
00:25:20,160 --> 00:25:24,520
separating up. 
Well, I and you have to make 

413
00:25:24,520 --> 00:25:27,000
funny. 
You can't stay in business if 

414
00:25:27,000 --> 00:25:28,600
you're not making money. 
So it's. 

415
00:25:28,600 --> 00:25:31,400
Yeah. 
But you know, is your growth 

416
00:25:31,600 --> 00:25:36,960
focused on like for me, my 
growth and my whole business is 

417
00:25:36,960 --> 00:25:42,560
based off of this like anger and
passion that I have about the 

418
00:25:42,560 --> 00:25:44,760
pet industry. 
And I'm like, I'm selling treats

419
00:25:44,760 --> 00:25:47,320
to pay the bills and to get in 
front of people to have 

420
00:25:47,320 --> 00:25:50,640
conversations that will 
ultimately extend or improve 

421
00:25:50,640 --> 00:25:52,920
their pets lives. 
Like it's not even about the 

422
00:25:52,920 --> 00:25:54,520
treats for me. 
The treats are the means to the 

423
00:25:54,520 --> 00:25:58,200
end. 
And what do you need position 

424
00:25:58,200 --> 00:26:01,160
and what an amazing position we 
are in to have a voice in the 

425
00:26:01,160 --> 00:26:03,960
industry to be able to fulfill 
our passions. 

426
00:26:04,280 --> 00:26:06,280
I rant about that. 
That's my one thing. 

427
00:26:06,280 --> 00:26:10,720
I mean, as as a mom, being able 
to have a something where I feel

428
00:26:10,720 --> 00:26:14,320
like I'm actually making a 
difference in the world is so 

429
00:26:14,320 --> 00:26:16,840
cool. 
And I think even just like a 

430
00:26:16,840 --> 00:26:20,000
corporate centered world in 
general, it's it's it's cool, 

431
00:26:20,120 --> 00:26:21,960
it's humbling. 
I'm not rich anytime. 

432
00:26:22,120 --> 00:26:26,480
You know, I'll be driving my 
pink Mercedes anytime soon. 

433
00:26:26,520 --> 00:26:30,680
But and, and you have the 
businesses that are just, 

434
00:26:30,680 --> 00:26:33,040
they're just funded, they're 
just startups, you know, your 

435
00:26:33,040 --> 00:26:36,760
Purinas that are just out there 
to make their money and to meet 

436
00:26:36,760 --> 00:26:41,160
the bottom line. 
And you can tell, you can tell 

437
00:26:41,160 --> 00:26:43,680
the differences. 
That's hard. 

438
00:26:43,680 --> 00:26:45,920
That was hard to see that with 
Champion because I really like 

439
00:26:45,920 --> 00:26:48,920
them. 
And then all of a sudden, all of

440
00:26:48,960 --> 00:26:51,800
the things, because I work for 
Champion pet foods right out of 

441
00:26:51,800 --> 00:26:53,000
college. 
And that was when they were 

442
00:26:53,000 --> 00:26:55,680
like, we won't work with big 
companies. 

443
00:26:55,680 --> 00:27:00,680
Like I remember having to call 
individual customers when we 

444
00:27:00,680 --> 00:27:03,480
pulled out of Chewy because 
Chewy sold to PetSmart or 

445
00:27:03,480 --> 00:27:06,360
something like that. 
And then, so now Chewy was big 

446
00:27:06,360 --> 00:27:09,000
box store owned and we wouldn't 
work with big box stores. 

447
00:27:09,000 --> 00:27:12,840
We were committed to independent
and now look, and I think it's 

448
00:27:12,840 --> 00:27:15,840
it's great that things like that
are accessible, but it was just 

449
00:27:15,840 --> 00:27:19,240
so painful to watch them go back
on all of these promises that 

450
00:27:19,240 --> 00:27:22,960
they've been making and then all
of a sudden they're making a 

451
00:27:22,960 --> 00:27:26,000
grain inclusive food. 
All of a sudden they're making 

452
00:27:26,600 --> 00:27:31,040
and like ancient grains. 
Yeah. 

453
00:27:32,120 --> 00:27:37,400
Well, and like I was saying 
earlier, it's like that that 

454
00:27:37,400 --> 00:27:42,440
bottom line like missing out on 
a part of the market. 

455
00:27:42,440 --> 00:27:46,520
And I think that's why getting 
back to like the green washing, 

456
00:27:47,240 --> 00:27:56,840
it's, it is these big companies 
mostly that are trying to grab 

457
00:27:56,960 --> 00:28:01,720
market share in a market that 
they know they don't they have 

458
00:28:01,720 --> 00:28:06,000
no footing in. 
So they have to use marketing 

459
00:28:06,000 --> 00:28:11,760
tactics to try to grab that 
dollar from the consumer because

460
00:28:11,760 --> 00:28:15,480
their product doesn't actually 
fit in that market. 

461
00:28:15,960 --> 00:28:17,200
And you know what? 
That. 

462
00:28:17,200 --> 00:28:20,640
Consumer wants, I think that's 
exactly it. 

463
00:28:20,680 --> 00:28:25,000
I think that the greenwashing 
you see is from the money based 

464
00:28:25,000 --> 00:28:27,920
companies or like the the ones 
that are in it for the money. 

465
00:28:28,480 --> 00:28:33,040
The actual health benefits are 
from those passion or those 

466
00:28:33,040 --> 00:28:36,240
vision driven companies and 
they're just trying to copy 

467
00:28:36,840 --> 00:28:39,120
because yeah, they see people 
are out there. 

468
00:28:39,120 --> 00:28:41,800
I mean, there's a supplement for
everything these days, which is 

469
00:28:42,320 --> 00:28:48,640
cool, but it also now it's very 
hard. 

470
00:28:48,640 --> 00:28:51,600
You have to really do your 
research to cut through the bad 

471
00:28:51,600 --> 00:28:54,080
ones and that's hard. 
I'm like, I just want some 

472
00:28:54,080 --> 00:28:55,280
vitamin DI. 
Don't know. 

473
00:28:56,360 --> 00:28:58,840
There's like 8 million rules. 
I just wanted some CBD. 

474
00:28:58,840 --> 00:29:00,720
And then like you start 
researching it and you're like, 

475
00:29:00,720 --> 00:29:03,040
oh, got it. 
It's 0% by available. 

476
00:29:03,040 --> 00:29:07,800
Fantastic. 
Yeah, yeah. 

477
00:29:07,800 --> 00:29:10,200
And I think that's really it. 
I think that's those business 

478
00:29:10,200 --> 00:29:15,120
companies are the ones trying to
cling to what they see 

479
00:29:15,120 --> 00:29:18,040
everybody's coming in for and 
they're trying to do better and 

480
00:29:18,040 --> 00:29:19,760
they're praying on that. 
They are. 

481
00:29:19,840 --> 00:29:26,520
They are very much praying on 
people who have the interest of 

482
00:29:26,520 --> 00:29:30,560
their pets at in at heart. 
They want to do better and they 

483
00:29:30,560 --> 00:29:33,920
just don't. 
They haven't done the research 

484
00:29:33,920 --> 00:29:37,520
and they don't understand. 
They're praying on the the fact 

485
00:29:37,520 --> 00:29:43,960
that they have dominated the 
marketing in the industry for so

486
00:29:43,960 --> 00:29:49,920
long that people just trust them
and they shouldn't, they 

487
00:29:49,920 --> 00:29:52,560
absolutely should not, but they 
do. 

488
00:29:53,520 --> 00:29:59,120
And I, but I think, you know our
that advertising that we have 

489
00:29:59,120 --> 00:30:04,840
been subjected to over the last 
80 some years, maybe longer, has

490
00:30:04,840 --> 00:30:12,560
just gotten so evil for lack of 
a better word. 

491
00:30:13,560 --> 00:30:18,920
They don't start outlawing 
pharmaceutical ads on TVI think 

492
00:30:18,920 --> 00:30:21,120
I'm going to boycott. 
I think I might start flipping 

493
00:30:21,120 --> 00:30:23,640
cars again. 
Every time I see you and I'm 

494
00:30:23,640 --> 00:30:26,240
like I'm done watching I'm 
instantly mood ruined. 

495
00:30:26,240 --> 00:30:31,080
Why did I just see a hepatitis 
vaccine ad in the middle of my 

496
00:30:31,240 --> 00:30:36,240
Real Housewives or whatever? 
And then you and then you look 

497
00:30:36,240 --> 00:30:39,960
at the background behind that. 
But that's why we get along so 

498
00:30:39,960 --> 00:30:42,000
well as I'm like, you start to 
see the background. 

499
00:30:42,000 --> 00:30:47,360
Well, it's not about the money. 
It's about control of the media.

500
00:30:48,040 --> 00:30:50,000
And I just think that it's I 
just think it's so sick. 

501
00:30:50,000 --> 00:30:51,440
And it's the same thing with pet
food. 

502
00:30:51,440 --> 00:30:54,520
They have control of everything.
You look at who owns or who 

503
00:30:54,520 --> 00:31:00,840
Purina and like Hills and you 
know all of those big names own,

504
00:31:01,040 --> 00:31:03,360
they own what, like 80% of the 
veterinary hospitals in the 

505
00:31:03,360 --> 00:31:07,680
United. 
States yes and interestingly, I 

506
00:31:07,680 --> 00:31:11,720
actually was just talking to I 
just I just got to interview 

507
00:31:11,720 --> 00:31:21,320
Doctor Billinghurst and I yes 
and Colgate Palmolive, which is 

508
00:31:21,320 --> 00:31:26,040
Hills just purchased a raw food 
company in Australia. 

509
00:31:26,040 --> 00:31:31,280
So I asked him, I was like, how 
do you think? 

510
00:31:31,280 --> 00:31:33,760
And I mean, obviously this is 
all speculation and opinion, but

511
00:31:33,760 --> 00:31:36,760
like, how do you think because 
you've been in this industry for

512
00:31:36,760 --> 00:31:40,120
so long, these big pet food 
companies are going to have to 

513
00:31:40,120 --> 00:31:44,160
start stepping back what they're
teaching veterinarians if 

514
00:31:44,160 --> 00:31:46,040
they're getting into the raw 
food market. 

515
00:31:46,480 --> 00:31:49,040
And he would, of course, I, and 
then he asked me what the pet 

516
00:31:49,040 --> 00:31:52,920
food company was and I told him 
and he was like, I've been 

517
00:31:52,920 --> 00:31:56,960
wondering why their advertising 
has gone crazy. 

518
00:31:56,960 --> 00:31:59,880
Like I guess on TV they've been 
advertising like crazy. 

519
00:31:59,880 --> 00:32:03,080
And he's like, I understand why 
they're doing, why they've been 

520
00:32:03,080 --> 00:32:06,800
able to do that now. 
That's such a weird one too, 

521
00:32:06,800 --> 00:32:14,080
because I'm like, I guess it's 
cool that it's becoming 

522
00:32:14,080 --> 00:32:17,640
mainstream, but once it becomes 
mainstream, that's when like the

523
00:32:17,920 --> 00:32:21,040
the crappy ones start sliding it
and I'm like, I don't want to 

524
00:32:21,040 --> 00:32:25,840
call Stellan Chewy's crappy, but
it's definitely not one that I 

525
00:32:25,840 --> 00:32:29,680
would choose. 
I'm glad for brands like Primal.

526
00:32:29,680 --> 00:32:32,120
People talk a lot of crap about 
Primal and I was actually just 

527
00:32:32,120 --> 00:32:34,440
talking to a bunch of their reps
this weekend. 

528
00:32:34,920 --> 00:32:39,920
It is such an incredible food. 
That's so for the availability 

529
00:32:39,920 --> 00:32:44,800
of it and it's such an 
approachable option for people. 

530
00:32:45,040 --> 00:32:48,000
Like if I can get people onto 
Primal, I've won. 

531
00:32:48,080 --> 00:32:49,960
I'm like, that is a you look at 
the ingredients. 

532
00:32:49,960 --> 00:32:52,920
It's at least whole food. 
Is it the best food in the 

533
00:32:52,920 --> 00:32:54,040
world? 
No. 

534
00:32:54,200 --> 00:32:57,840
Maybe we can move to Steve's 
later on or something like that.

535
00:32:58,240 --> 00:33:00,600
But it's so approachable. 
It's easy to find. 

536
00:33:01,280 --> 00:33:04,360
It's yeah, not so scary. 
And it's a little bit more 

537
00:33:04,360 --> 00:33:07,000
accepted. 
Brands like that. 

538
00:33:07,000 --> 00:33:10,520
I'm, I'm really grateful for 
whether or not whatever their 

539
00:33:10,520 --> 00:33:12,840
intentions are, I don't know. 
I think they at least started 

540
00:33:12,840 --> 00:33:15,720
out well because the ingredients
are honestly great. 

541
00:33:16,520 --> 00:33:20,080
It it actually is interesting 
how available they are because 

542
00:33:20,080 --> 00:33:23,680
like I have a a client in Alaska
and it's about the only thing 

543
00:33:23,680 --> 00:33:26,120
she can get. 
I'm like, OK, yeah, then that's 

544
00:33:26,120 --> 00:33:27,680
what. 
And they just started doing both

545
00:33:27,680 --> 00:33:30,320
boxes and I'm like, the prices 
aren't bad. 

546
00:33:30,320 --> 00:33:32,440
It's not enough to, like scare 
people. 

547
00:33:33,840 --> 00:33:35,640
Yeah, you can get it in your pet
supply plus. 

548
00:33:35,640 --> 00:33:38,000
So that's what I'm saying, going
back to like the average 

549
00:33:38,000 --> 00:33:42,240
consumer, making things 
available to them. 

550
00:33:42,240 --> 00:33:44,600
And that's why, like, I do like 
my whole prey. 

551
00:33:44,600 --> 00:33:48,400
Rabbit sticks. 
It's whole prey, but it's just a

552
00:33:48,400 --> 00:33:51,080
crunchy little sausage. 
It's got this cute pink label. 

553
00:33:51,080 --> 00:33:53,400
It's approachable. 
It's not so scary because then, 

554
00:33:53,480 --> 00:33:56,520
I mean, I bring somebody in and 
they see rabbit heads on the 

555
00:33:56,520 --> 00:33:59,320
table and they're like, we are 
in the wrong place. 

556
00:33:59,320 --> 00:34:01,240
And I'm like, look to the PG 
section. 

557
00:34:01,240 --> 00:34:03,880
Like, don't run away. 
I do. 

558
00:34:03,880 --> 00:34:06,800
I braid everything like PG to 
rated R and like, look away from

559
00:34:06,800 --> 00:34:10,159
the dead birds, go to the jerky.
It's at least human grade. 

560
00:34:11,639 --> 00:34:13,320
Yeah. 
Because it's a lot, Yeah. 

561
00:34:13,320 --> 00:34:16,199
At times just getting people 
thinking and getting their toe 

562
00:34:16,199 --> 00:34:18,639
in the door. 
And then you could be like, have

563
00:34:18,960 --> 00:34:22,800
you thought about swapping up 
the Milk Bones for something 

564
00:34:22,800 --> 00:34:25,480
better, you know? 
But it's hard. 

565
00:34:25,480 --> 00:34:27,920
It's these things. 
I mean, I was watching cartoons 

566
00:34:27,920 --> 00:34:32,800
with my son, and they're feeding
the dog kibble and little 

567
00:34:32,800 --> 00:34:35,600
biscuits. 
And it's so deeply ingrained in 

568
00:34:35,600 --> 00:34:38,080
our society that you have to 
kind of wean off of it. 

569
00:34:38,080 --> 00:34:44,520
So that's how I'm like, I'm glad
that if your big box come, you 

570
00:34:44,520 --> 00:34:49,360
know, your big companies are 
starting to get into fresh food 

571
00:34:49,360 --> 00:34:52,840
diets, even if it's gently 
cooked and stuff like that, the 

572
00:34:52,840 --> 00:34:55,360
vets are going to have to back 
off. 

573
00:34:55,440 --> 00:34:59,240
It's going to start being a 
little bit more of an open door.

574
00:35:02,120 --> 00:35:08,080
And I think that overall that's 
advantageous if we can catch 

575
00:35:08,080 --> 00:35:13,720
that opening and maneuver it a 
little bit, like we were talking

576
00:35:13,720 --> 00:35:17,600
about this before, it could be 
good or it could just funnel 

577
00:35:17,600 --> 00:35:21,480
people towards the junk. 
Yeah, I think it needs to be 

578
00:35:21,480 --> 00:35:23,560
kind of strategically handled. 
Yeah. 

579
00:35:23,640 --> 00:35:28,280
Well, and that's like I've been 
saying forever, I don't like the

580
00:35:28,280 --> 00:35:32,920
farmer's dog's food, but I am 
very grateful for their 

581
00:35:32,920 --> 00:35:36,800
marketing budget because it had 
it alone. 

582
00:35:37,200 --> 00:35:40,560
I mean, it has brought in so 
many other foods that are just 

583
00:35:40,600 --> 00:35:48,080
like it, but it allow that they 
have opened so many people's 

584
00:35:48,080 --> 00:35:54,000
eyes to the idea that dogs 
should not be eating that dry 

585
00:35:54,400 --> 00:35:57,640
kibble every meal of their life 
for their entire life. 

586
00:35:58,200 --> 00:36:01,280
And so I'm, I'm very grateful 
for that. 

587
00:36:01,600 --> 00:36:05,160
And I my hope is that it's a 
stepping stone for people. 

588
00:36:05,360 --> 00:36:10,840
Are they the one who's it's one 
of those that like their first 

589
00:36:11,160 --> 00:36:14,680
couple lines of their ad or like
most of their ads are centered 

590
00:36:14,680 --> 00:36:16,680
around overweight and obese 
pets? 

591
00:36:17,920 --> 00:36:21,280
I don't can't remember if it's 
them or like Maeve or it's one 

592
00:36:21,280 --> 00:36:24,800
of those like subscription 
companies and I'm like weird 

593
00:36:25,480 --> 00:36:29,280
because it's a high carb food. 
However, we need to normalize. 

594
00:36:29,680 --> 00:36:31,360
I say this in the nicest way 
possible. 

595
00:36:31,400 --> 00:36:34,080
I but I tell I'd say I'm like 
the number one dog body shamer 

596
00:36:34,800 --> 00:36:37,800
and you're welcome for it 
because it's like we need to 

597
00:36:37,800 --> 00:36:42,680
normalize critiquing our pets 
weight more. 

598
00:36:42,680 --> 00:36:47,200
I don't want to say like fat 
shaming, but that is the easiest

599
00:36:47,200 --> 00:36:50,840
thing that you can do for your 
dogs is to get weight off of 

600
00:36:50,840 --> 00:36:54,920
them like I. 
Think, I think it's so hard 

601
00:36:54,920 --> 00:37:00,360
because, and I mean this in the 
best possible way, it is, it is 

602
00:37:00,960 --> 00:37:06,520
so hard for a person to look at 
themselves in the mirror and say

603
00:37:06,520 --> 00:37:09,400
I need to make a change. 
So if they're going to look at 

604
00:37:09,400 --> 00:37:13,120
their pet and say their pet is 
overweight and not look at 

605
00:37:13,120 --> 00:37:16,440
themselves, like I think that's 
why it can be so hard for 

606
00:37:16,440 --> 00:37:19,880
people. 
Yeah, I feel like we've gone 

607
00:37:19,880 --> 00:37:28,120
through the wave of being fat is
bad and we're starting to shift 

608
00:37:28,120 --> 00:37:33,440
it more to respect your body. 
Your body is a temple. 

609
00:37:35,160 --> 00:37:36,800
I'm trying to think about how to
work with this. 

610
00:37:36,800 --> 00:37:41,560
Like I feel at least in 
everything that I see because I 

611
00:37:41,560 --> 00:37:44,840
I, I'm in CrossFit and it's a 
very much like all bodies 

612
00:37:44,840 --> 00:37:49,600
welcome all body types. 
Like most of the most, a lot of 

613
00:37:49,600 --> 00:37:52,520
that, the most amazing athletes 
in CrossFit are what you would 

614
00:37:52,520 --> 00:37:55,280
look at and say they're 
overweight, but they're the 

615
00:37:55,280 --> 00:37:58,080
strongest, most in shape people 
ever. 

616
00:37:58,520 --> 00:38:00,680
So it's like it doesn't matter 
what your body looks like. 

617
00:38:00,680 --> 00:38:03,120
And especially for women, like 
we hit a point where it's like, 

618
00:38:03,120 --> 00:38:04,880
you're just going to have a 
muffin top. 

619
00:38:05,360 --> 00:38:08,880
And it's not realistic for a 
normal mom to get back to. 

620
00:38:08,880 --> 00:38:11,840
Like, I'm, I know, I know. 
I'm at the point now. 

621
00:38:11,840 --> 00:38:14,240
I was talking to candy and I'm 
like, it's really just unfair. 

622
00:38:14,240 --> 00:38:17,640
You just drank half a gallon of 
milk and polished off some Oreos

623
00:38:17,680 --> 00:38:21,320
and I think you lost 10 lbs. 
I ate some Yeah. 

624
00:38:21,320 --> 00:38:24,240
And like, went up two pants 
sizes and I work out seven days 

625
00:38:24,240 --> 00:38:25,680
a week. 
I'm like, I'm so sick. 

626
00:38:25,680 --> 00:38:29,960
I hate salad. 
I don't want. 

627
00:38:30,200 --> 00:38:34,280
Oh my gosh, girl, it turns. 
Into a positive conversation 

628
00:38:34,280 --> 00:38:40,320
versus a negative conversation. 
Well, I mean in that regard, 

629
00:38:40,320 --> 00:38:45,520
like I actually find I feel very
positive about what I do. 

630
00:38:46,080 --> 00:38:48,480
To. 
Keep myself healthy. 

631
00:38:48,480 --> 00:38:54,640
Like, I don't look at what I do 
as, like, I'm missing out on 

632
00:38:54,640 --> 00:38:56,880
anything or I'm deprived of 
anything. 

633
00:38:56,880 --> 00:38:59,920
If I want some, if I want sugar,
I'm going to have sugar, Yeah. 

634
00:39:00,160 --> 00:39:03,600
And I'm just going to do my best
to not feel bad about it. 

635
00:39:03,600 --> 00:39:07,280
An hour later, yeah. 
Well, and I was just actually, I

636
00:39:07,280 --> 00:39:10,640
had that revelation earlier 
today because I'm like, I just 

637
00:39:10,640 --> 00:39:15,040
naturally don't like breakfast. 
And when I started doing 

638
00:39:15,040 --> 00:39:17,880
CrossFit really heavily, I 
started, I was getting pretty 

639
00:39:17,880 --> 00:39:20,880
good, but I just like, I could 
not put on muscle and like, I've

640
00:39:20,880 --> 00:39:25,800
always been a smaller person, 
but I always just withheld 

641
00:39:26,360 --> 00:39:29,760
calories to stay thin. 
And that was easy for me. 

642
00:39:29,760 --> 00:39:32,000
I'm just, I don't really have a 
huge appetite anyway. 

643
00:39:32,080 --> 00:39:35,160
But I, I didn't realize what a 
negative relationship I had with

644
00:39:35,160 --> 00:39:38,560
food until I had to start eating
more. 

645
00:39:38,760 --> 00:39:41,680
And it was really hard. 
It was really hard to rewire 

646
00:39:41,680 --> 00:39:44,000
because I'm like, I was 
calculating how many calories I 

647
00:39:44,000 --> 00:39:46,800
was getting and like how much 
protein I was getting in a day 

648
00:39:46,800 --> 00:39:49,520
and it was grossly under. 
I'm like, how am I alive? 

649
00:39:49,520 --> 00:39:52,680
Honestly, I was getting like 
half of the calories I should be

650
00:39:52,680 --> 00:39:56,440
and and I'd come home from the 
gym and eat like a zucchini and 

651
00:39:56,600 --> 00:39:59,280
then I'm like, why can I not 
gain muscle? 

652
00:39:59,280 --> 00:40:02,240
And I'm like, I was eating like 
5 grams of protein a day. 

653
00:40:02,560 --> 00:40:06,440
And so now I'm aiming for 100 
and it took me a long time, but 

654
00:40:06,440 --> 00:40:10,560
now I get to the point where I'm
like, man, I need to prioritize 

655
00:40:10,560 --> 00:40:14,120
protein and I don't even really 
think about calories. 

656
00:40:14,280 --> 00:40:17,760
I try to have gotten to a point 
where I'm trying to figuring out

657
00:40:17,760 --> 00:40:22,120
quantity of what I'm eating 
because I did like when my. 

658
00:40:22,480 --> 00:40:27,000
Working out slows down, but it 
it is a lot of mindset with it. 

659
00:40:27,000 --> 00:40:29,800
I don't feel restricted. 
If I want, if my body tells me 

660
00:40:29,800 --> 00:40:32,120
to binge some chocolate, got to 
be honest, I'm doing it. 

661
00:40:32,160 --> 00:40:35,320
I have my wine still. 
If I say like wine is poison, 

662
00:40:35,320 --> 00:40:37,440
you can't have it, then I think 
I want it more. 

663
00:40:38,080 --> 00:40:42,640
You know what I mean? 
And so now it's it's a lot of 

664
00:40:42,640 --> 00:40:47,160
just, yeah, trying to have a 
healthy relationship with 

665
00:40:47,160 --> 00:40:48,600
things. 
And I think about that with our 

666
00:40:48,600 --> 00:40:51,360
pets too. 
So getting back the pet side of 

667
00:40:51,360 --> 00:40:58,560
things, but it is like it's not 
depriving if your your dog a 

668
00:40:58,560 --> 00:41:02,920
food, you're just prioritizing 
longevity, you're prioritizing 

669
00:41:03,360 --> 00:41:05,760
their health span. 
Right. 

670
00:41:05,840 --> 00:41:10,560
And it, I think it is very, 
these two things are very 

671
00:41:10,560 --> 00:41:14,800
intertwined, whether you start 
getting yourself healthy first 

672
00:41:14,800 --> 00:41:17,800
or you start getting your pets 
healthy first, like it is, they 

673
00:41:17,800 --> 00:41:21,640
are so intertwined. 
You're going to eventually 

674
00:41:22,120 --> 00:41:25,760
figure like you're going to at 
least realize and make some 

675
00:41:25,760 --> 00:41:28,440
changes for yourself if you 
start making changes for your 

676
00:41:28,440 --> 00:41:30,240
pet. 
And I think that's a really good

677
00:41:30,240 --> 00:41:33,120
thing. 
It's a really, really good thing

678
00:41:33,120 --> 00:41:36,200
with the AS. 
Well as we know that our pets 

679
00:41:36,200 --> 00:41:41,840
feed off of our mental like our 
energy and so the more In Sync 

680
00:41:41,840 --> 00:41:45,360
you both are, the better 
holistic picture you're going to

681
00:41:45,360 --> 00:41:47,240
get. 
Yeah. 

682
00:41:48,800 --> 00:41:53,960
But yeah, so and and to kind of 
further that thought, green 

683
00:41:54,720 --> 00:41:57,680
washing in the pet industry, it 
doesn't end in the pet industry.

684
00:41:57,680 --> 00:42:02,760
It is absolutely in everything 
we buy for ourselves as well. 

685
00:42:03,840 --> 00:42:08,520
So. 
If you Start learning to read, I

686
00:42:08,520 --> 00:42:09,880
think that's one of the first 
things. 

687
00:42:09,880 --> 00:42:13,520
Start learning to read labels. 
Not just the front, the pretty 

688
00:42:13,520 --> 00:42:16,280
pack, you know, the front of 
those pretty packages. 

689
00:42:16,280 --> 00:42:21,360
Like I went to a Walmart the 
other day for the first time and

690
00:42:21,360 --> 00:42:26,360
I don't know how long and I'm 
just like a like it's overload 

691
00:42:26,360 --> 00:42:31,640
for me. 
I know, I'm, I'm sure I'm like 

692
00:42:31,640 --> 00:42:36,040
in the minority. 
I can't like I can't watch my 

693
00:42:36,040 --> 00:42:39,520
nephew play a video game. 
I can't walk into a Target or a 

694
00:42:39,520 --> 00:42:45,640
Walmart and see this like, you 
know, colors and bright and 

695
00:42:45,640 --> 00:42:47,560
everything's bright and 
everything's trying to grab your

696
00:42:47,640 --> 00:42:50,920
like it is overload for me and 
I'm just like, I need to get out

697
00:42:50,920 --> 00:42:51,960
of here. 
I cannot handle this. 

698
00:42:52,760 --> 00:42:57,000
But when that's all you have 
seen for years and years and 

699
00:42:57,000 --> 00:43:00,080
years, you're like blind. 
I'm learning. 

700
00:43:00,080 --> 00:43:01,640
It's hard. 
Yeah, yeah. 

701
00:43:02,560 --> 00:43:05,800
So turning around those 
packages, period, end of 

702
00:43:05,800 --> 00:43:06,920
statement, I don't care what it 
is. 

703
00:43:06,920 --> 00:43:08,640
I don't care if it's for you or 
if it's for your pets. 

704
00:43:08,640 --> 00:43:10,560
Turn around those packages and 
look at the ingredients. 

705
00:43:11,000 --> 00:43:12,600
Are you comfortable with those 
ingredients? 

706
00:43:12,600 --> 00:43:14,320
I think that's a really good 
place to start. 

707
00:43:14,800 --> 00:43:19,200
Yeah, and that's, that's a lot 
of what I try to preach is like 

708
00:43:19,760 --> 00:43:22,440
conscience or conscious 
consumerism. 

709
00:43:22,680 --> 00:43:27,160
Like it's hard. 
It it is a lot to learn. 

710
00:43:27,160 --> 00:43:30,480
Like I, I This is why I'm 
excited to talk more on on the 

711
00:43:30,480 --> 00:43:35,200
human side of things. 
But I deal a lot with parents 

712
00:43:35,680 --> 00:43:39,120
now who are like, my God, I can 
barely get to the grocery store.

713
00:43:39,120 --> 00:43:42,560
It is as it is like if I have to
turn over every single label, 

714
00:43:43,680 --> 00:43:47,200
you get better at it. 
You know, you know what to look 

715
00:43:47,200 --> 00:43:49,520
for. 
If I see certain tag words on 

716
00:43:49,520 --> 00:43:52,680
the label, I'm immediately not 
even going to spend my time on 

717
00:43:52,680 --> 00:43:54,800
it. 
I'm at least I know with like 

718
00:43:54,800 --> 00:43:57,800
certified organic, I still am 
going to turn it over. 

719
00:43:57,800 --> 00:44:02,400
But I know that we're, we're 
missing out on some stuff, you 

720
00:44:02,400 --> 00:44:06,160
know, or if I go to ALDI that 
that takes a little bit of the 

721
00:44:06,160 --> 00:44:10,720
guesswork out of it for me. 
But I'm like, marshmallows have 

722
00:44:10,720 --> 00:44:14,320
red dye in them. 
Everything has dye in it. 

723
00:44:14,320 --> 00:44:18,040
I can't buy pepperoni that 
doesn't have BHA and BHT. 

724
00:44:18,440 --> 00:44:20,680
My son loves pepperoni. 
I love pepperoni. 

725
00:44:20,680 --> 00:44:23,360
And I don't want to deprive them
of all of the fun things. 

726
00:44:23,360 --> 00:44:25,760
I mean, I grew up on Cap'n 
Crunch and purple ketchup. 

727
00:44:25,760 --> 00:44:27,880
Do you remember that purple 
ketchup from like the, I don't 

728
00:44:27,880 --> 00:44:30,320
know, 2000? 
No, but do you remember Clear 

729
00:44:30,320 --> 00:44:33,640
Pepsi? 
I mean, it's just made me. 

730
00:44:33,640 --> 00:44:37,960
Think back I guess. 
How do they make it clear? 

731
00:44:38,200 --> 00:44:41,520
I don't know, I guess they just 
didn't put the caramel color in 

732
00:44:41,520 --> 00:44:42,560
it. 
I have no idea. 

733
00:44:42,960 --> 00:44:46,680
But I think they're, they're 
like all of these things that we

734
00:44:46,680 --> 00:44:51,080
remember that are, you know, 
they all of it was so very 

735
00:44:51,080 --> 00:44:53,480
nostalgic and absolutely 
horrible for us. 

736
00:44:54,920 --> 00:44:59,080
Well, that's what tricks, tricks
tried to take artificial food 

737
00:44:59,080 --> 00:45:02,360
coloring out. 
But then people were furious 

738
00:45:03,080 --> 00:45:06,760
because they're like, you're 
ruining their memories. 

739
00:45:08,760 --> 00:45:10,640
Please. 
And so then they went back and 

740
00:45:10,640 --> 00:45:13,120
they added them back in and 
they're like, we tried, you guys

741
00:45:13,120 --> 00:45:14,880
didn't like it. 
And I'm like, that's so 

742
00:45:14,880 --> 00:45:16,480
disappointing. 
Like you're so close. 

743
00:45:17,240 --> 00:45:19,320
If they would have done that and
succeeded, would others have 

744
00:45:19,320 --> 00:45:22,560
followed suit? 
So no, Kellogg is like, we're 

745
00:45:23,160 --> 00:45:27,360
not going to do that. 
Well, and I I wonder because I 

746
00:45:27,360 --> 00:45:31,800
think West Virginia just banned 
all artificial food coloring. 

747
00:45:31,800 --> 00:45:34,160
I did see that what a random 
state to do that. 

748
00:45:34,400 --> 00:45:39,080
Very random state to do that. 
And so I wonder if that applies 

749
00:45:39,240 --> 00:45:42,840
to pet food or not or just 
human, human food. 

750
00:45:43,040 --> 00:45:48,560
And I also wonder how that is 
going to work because, you know,

751
00:45:48,560 --> 00:45:52,680
a company makes what they make 
and distributes it to every 

752
00:45:52,680 --> 00:45:54,760
state. 
So are they just no longer going

753
00:45:54,760 --> 00:45:56,760
to distribute to West Virginia? 
Yeah. 

754
00:45:56,760 --> 00:45:59,440
Or are they going to change 
their products so that they can 

755
00:45:59,440 --> 00:46:01,960
distribute? 
Like California banned them a 

756
00:46:01,960 --> 00:46:03,600
while ago. 
Or at least. 

757
00:46:03,840 --> 00:46:06,600
I don't think all of them. 
Is that all? 

758
00:46:06,800 --> 00:46:09,520
I didn't think they did all. 
Of them, if you're watching this

759
00:46:09,520 --> 00:46:13,040
and you know the answer to put 
it, because I just watched to 

760
00:46:13,040 --> 00:46:15,640
die for and then I followed 
that. 

761
00:46:15,640 --> 00:46:18,800
I was like binge watching the 
health documentaries and I 

762
00:46:18,800 --> 00:46:20,840
followed that up right with Food
Inc. 

763
00:46:20,840 --> 00:46:23,720
And that's what they're saying. 
They're like, OK, sure, it's 

764
00:46:23,720 --> 00:46:28,000
just one state, but if you get 
enough individual states, I 

765
00:46:28,000 --> 00:46:30,280
mean, what are these? 
What are these foods going to 

766
00:46:30,280 --> 00:46:32,520
do? 
Just not sell? 

767
00:46:32,680 --> 00:46:34,840
They're going to make a, you 
know, are they going to make a 

768
00:46:34,840 --> 00:46:37,160
new product just to sell in that
one state? 

769
00:46:37,400 --> 00:46:38,960
No, eventually they're going to 
fold. 

770
00:46:39,760 --> 00:46:44,640
And that's what's so frustrating
about like the Vani Hari food 

771
00:46:44,640 --> 00:46:47,200
babe situation. 
She's like, we're not asking you

772
00:46:47,200 --> 00:46:50,240
to make a new product, just sell
us the Canadian Fruit Loops. 

773
00:46:50,240 --> 00:46:53,680
Like it's still a junk food. 
We just wanted to not be maybe 

774
00:46:53,680 --> 00:46:56,160
poisonous. 
And it's so frustrating to me. 

775
00:46:58,200 --> 00:47:00,440
My my favorite one that I like 
to bring up. 

776
00:47:00,440 --> 00:47:01,320
I don't know if it's my 
favorite. 

777
00:47:01,320 --> 00:47:05,080
I think it's my least favorite. 
But the nutrient shake that they

778
00:47:05,080 --> 00:47:09,000
give to cancer patients? 
Oh yeah, yeah. 

779
00:47:09,440 --> 00:47:14,720
Has it had red 3IN it which was 
proven carcinogenic? 

780
00:47:15,360 --> 00:47:18,400
I I went. 
You're feeding cancer to cancer 

781
00:47:18,400 --> 00:47:26,400
patients, my God. 2 Two years 
ago roughly, I went my aunt my 

782
00:47:26,800 --> 00:47:29,960
my uncle's wife so she, I wasn't
blood related to her, but 

783
00:47:29,960 --> 00:47:35,200
anyway, she was in the hospital 
because she had lung cancer and 

784
00:47:35,480 --> 00:47:40,800
I went up there with my mom to 
see her and I'm, I'm I, I'm 

785
00:47:41,000 --> 00:47:44,080
literally in this hospital. 
First of all, I hate being in a 

786
00:47:44,080 --> 00:47:49,200
hospital and I'm looking at the 
all of all of the food that has 

787
00:47:49,200 --> 00:47:54,320
been brought to her and it is 
100% sugar and carbs. 

788
00:47:54,560 --> 00:47:59,560
It was macaroni and cheese. 
It was like apple juice or grape

789
00:47:59,600 --> 00:48:02,160
juice. 
It was pudding, jello pudding. 

790
00:48:02,480 --> 00:48:06,720
I mean, oh, did I lose you on 
Instagram again? 

791
00:48:11,160 --> 00:48:17,040
Oh, OK, no worries. 
We'll just wrap up. 

792
00:48:26,240 --> 00:48:34,920
Yeah, yeah, hang on, hang on one
second. 

793
00:48:34,920 --> 00:48:38,200
Let me let me wrap up this 
Instagram real quick. 

794
00:48:38,200 --> 00:48:41,440
All right, guys. 
So yeah, we are seeing the what 

795
00:48:41,440 --> 00:48:44,400
what Lauren was just saying 
because we're still live on 

796
00:48:44,400 --> 00:48:49,160
YouTube is that we're seeing the
exact same things with cancer 

797
00:48:49,160 --> 00:48:51,480
and pets. 
They are still recommending 

798
00:48:51,480 --> 00:48:55,560
these really high carbohydrate 
diets that, by the way, also 

799
00:48:55,560 --> 00:48:59,880
have rancid fats all over them. 
All of this is horrible for us 

800
00:48:59,880 --> 00:49:02,360
and for our pets. 
I'm just going to go ahead and 

801
00:49:02,360 --> 00:49:05,080
wrap it up on Instagram. 
Thank you guys so much for being

802
00:49:05,080 --> 00:49:08,040
here with us today. 
If you have more questions about

803
00:49:08,040 --> 00:49:11,720
greenwashing in the pet 
industry, you can DM either one 

804
00:49:11,720 --> 00:49:13,800
of us. 
She's a Girls gone Raw Pet 

805
00:49:13,800 --> 00:49:16,280
Health, and I'm at the Pet 
parenting Reset. 

806
00:49:16,280 --> 00:49:19,560
And yeah, love to answer your 
questions.

