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It's time to rethink how we 
raise our pets. 

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A reset to naturally healthy 
dogs and cats. 

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My name is Jessica. 
I'm a certified professional 

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canine nutritionist, raw 
nutrition certified for dogs and

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cats, a holistic pet health 
coach, the founder of Wild 

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Wellness Pet, and the host of 
the Pet Parenting Reset podcast,

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where every pet deserves the 
absolute best and every pet 

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parent is welcome. 
Learn from the best holistic and

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integrative experts in 
veterinary medicine and 

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nutrition every Tuesday right 
here on this podcast or get 

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individualized help with your 
pet through one-on-one 

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consultations and take a deep 
dive into the root cause with 

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the Wild Wellness Bioenergetics 
at Home test kit. 

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If you've been feeling like 
there has to be something more, 

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something better, a better way 
to raise healthier pets, welcome

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to the Pet Parenting Reset. 
I decided that today's guest 

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doesn't need an introduction 
because he's been on the podcast

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so many times, he might as well 
be an honorary Co host. 

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So for those of you who are new 
here, my name is Jessica. 

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This is the pet parenting reset.
And I have Billy Hookman with us

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again today. 
If you don't know who Billy is, 

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that you're living under a rock,
but he is the vice president of 

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nutrition and communications for
Green Juju. 

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Thank you for being back on the 
show, Billy. 

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So I'm always happy to come on 
and discuss all things nerd and 

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nerd related. 
Nerd and nerd related, which is 

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why I guess you got the new 
haircut because you are. 

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If anybody is watching the 
video, Billy is in prison 

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apparently. 
Yeah, I did. 

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I I did just get my haircut, so 
I appreciate you noticing that. 

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But every time the every time 
the my hair person's like, So 

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what are we doing? 
I'm always like the same thing 

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you do every time. 
I never know how to answer that 

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question. 
So here we are. 

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It's a pinky and the green 
episode. 

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So I I did I showed you like all
of my notes that I have for 

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today's episode. 
But we I'm we're just going to 

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do like a wrap up of the year 
because this is going to air at 

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the end of the year for 2025. 
And boy, what a year 2025 has 

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been. 
But before I kind of decided 

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like what I actually wanted to 
talk about, I went to ChatGPT. 

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Like this was when we first 
booked this recording. 

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And I was like, what the heck am
I going to talk to Billy about? 

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Because I've had him on so many 
times. 

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And I just want you to to, to 
hear like the opening line of 

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what my chat said to me. 
It says let's actually use Billy

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for what he is The Walking 
encyclopedia of pet food 

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formulation and sourcing. 
That's at least robots think I 

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know things, so that's exciting.
That's hey, that's I'll take it.

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You know a compliment from 
anyone, including a robot and 

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AI. 
You know is is a thing so I will

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take it. 
I mean, I do have my GPT is is 

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very customized and it speaks to
me in a very certain way and it 

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knows a lot about me and about 
my guests because I program it 

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that way because I want it to be
able to help me in certain ways.

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I will say I'm not using 
anything that it gave me other 

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than that first line, but I 
really just wanted to talk. 

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So we are going to talk about 
the extras line that Green Juju 

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has announced for. 
Hopefully it will be out in 

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2025. 
We'll see. 

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We know that like with small 
manufacturers, things happen and

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sometimes the timelines don't 
line up exactly to where you 

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want them to be. 
We're going to talk about that, 

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but we're going to talk about 
some other things first, 

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including that cute little 
bracelet that you have, because 

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Maple makes you so many cute 
little bracelets. 

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It's by, you know, the number 14
year old designer in 

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Pennsylvania. 
She it was actually funny 

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because I told her she made me, 
this is like a fall themed 1, 

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you know, and she was like, I 
was like leaving on a trip to 

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Europe. 
And I was like, hey, I'll wear 

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this every day so I can think of
you. 

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And she was like, you don't have
to wear it every day, just like 

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whenever you want to. 
Sounds like, OK, I guess we're 

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at this stage already. 
So. 

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But yeah, I know I I will. 
As long as she wants me to wear 

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jewelry she makes, I will be 
wearing it. 

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She has a little Spitfire on 
your Instagram, that's for sure.

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Well, I was going to bring this 
up later, but let's go ahead. 

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Since you just brought up going 
to Europe, I am curious how that

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talk went. 
It was good. 

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It was really cool to be so. 
It was kind of like coming full 

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circle because I was actually 
asked to speak at that 

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conference in 2020, but it 
didn't happen because of COVID. 

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So I did speak there, but it 
was, you know, from my house, 

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which, you know, was not the 
same experience as getting as 

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going to England at the time. 
So and then I was actually going

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to go to the conference and not 
as a speaker in a couple years 

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ago. 
And my dad passed away a couple 

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weeks before that. 
So I was kind of half expecting 

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there to be some sort of like 
cataclysmic event that way, you 

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know, prevented me from from 
going to the the conference. 

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But my first take away was it 
was it was really nice to be 

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around sort of the faction of 
people that we see here, You 

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know, the people who speak 
places, the, the, you know, 

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educators and media people like 
yourself, you know, the, the 

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people we see at Super Zoo and 
all that kind of stuff, but a 

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totally different group of 
people. 

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So it was really nice to connect
with basically what what was 

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like the European version and, 
you know, become friends with 

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those people. 
And so even outside of the talk,

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just, you know, being able to 
connect with them and eat with 

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them and go to the beach with 
them. 

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That kind of stuff was really 
cool. 

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And just kind of differing 
perspectives on on a whole list 

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of things. 
But then also, you know, seeing 

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my friends who I respect 
immensely, like, you know, Jay 

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and Adrian, but you crazy cat 
ladies and Rita and Rita's 

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partner Heather, who makes fun 
of me and rips on me all the 

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time. 
However, she's from Minnesota 

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and as a Vikings fan, so we 
don't have to take anything she 

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says seriously at this point. 
I hope she hears that. 

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But so going into the talk 
portion of it. 

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So what I talked about was kind 
of innovation and in, in, in a 

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lot of ways related to Kelly and
what she's done and also the 

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mindset we do in, in sort of how
we do our products. 

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Not because I wanted didn't 
necessarily talk about our 

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products, but because I wanted 
to talk about the mindset of 

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doing new things versus the 
status quo, which is kind of 

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what you see in formulation and 
pet food all the time. 

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And so it was cool. 
It was, it was nice to be able 

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to, you know, share a lot about 
fermentation and cultures and, 

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and to go down that road. 
And then, you know, it was kind 

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of interesting because the 
president of the Raw Feeding 

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Veterinary Society, Nick 
Thompson, was in Lancaster 

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yesterday. 
We got to go to one of our goat 

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farms and hang out. 
I got to give him some of our 

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probiotics so he could add that 
to his key for culture because 

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he had gotten kind of like the 
the rundown of how that culture 

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works and that kind of thing. 
So, you know, it's nice to be 

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able to to make that connection 
and know that like there are 

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inroads there. 
And then also talk to the 

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definitely talk to some of the 
vets there about running some 

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case studies with, you know, our
probiotics and that kind of 

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stuff because the more 
information we can get the 

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better in relation to that. 
And so I think possibly also 

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cooking up some speaking next 
year in Europe as well, which 

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you know, will be something I 
don't like 8 hour flights, but 

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if I think it's worth it, you 
know, to do that, I also have to

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play my travel pretty closely 
because I travel a lot. 

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And so, you know, I try to make 
it as efficient as possible so I

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can be home as much as possible.
So, but, you know, being able to

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connect with some of those 
people and some of the cool 

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research coming out of Europe 
specifically, you know, being 

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able to kind of piggyback off 
that or partner with those 

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people. 
Oh, and I did also get to know 

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Doctor Tobias as well. 
And I, I hadn't met him before, 

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but we've never really gotten a 
chance to talk. 

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And so got to sit down with him,
go to the beach with him at a 

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group of people. 
So it was nice to be able to 

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connect with him and you know, 
because it's just someone who 

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I've, we, we run in the same 
circles for many years and have 

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never actually got to talk so. 
Well, you mentioned some of the 

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research coming out of Europe. 
Is there anything you can talk 

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about specifically? 
Just some a lot, some of the 

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stuff you may have talked about 
previously coming out of 

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Helsinki, Doctor Anna was there 
at the conference and did some 

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speaking on that, on some of 
that stuff specifically. 

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But some of the stuff they've 
done with like inflammation 

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markers, the study that I think 
Karen Becker highlighted 

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recently with, you know, some of
the, I think it was, it was 

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terriers that they did on raw 
diets. 

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And they also did a group on 
processed diets, kibble diets 

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and, and did measured markers 
between cholesterol and some 

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other of those factors to see, 
you know, where they would kind 

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of hit in those markers. 
And I think those are important 

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studies. 
I do think it's interesting that

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as soon as a study like that 
comes out, the the discrediting 

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crew comes about and then tries 
to, you know, minimize those 

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findings. 
But even if it's like a start, 

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it's still a really, really good
start. 

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So I think Dog risk is doing 
some really interesting things 

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and you know, I would look 
forward to, you know, sharing 

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more of our information with 
them and that kind of stuff 

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because we're, we're getting 
ready to do some cool stuff. 

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I think I can say this because 
it's going to come out later 

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anyway when we would have 
already like done all the 

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participants and stuff. 
But we did pivot back to the 

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probiotics for our for our 
upcoming study with independent 

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pet Labs. 
So we are working on that. 

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So that will be very exciting to
show some of the factors and 

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some of what's happening. 
Real, What I like about 

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innovative pet labs is it's like
real, real world results. 

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You know, they're measuring a 
lot of interesting things 

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outside of even just being like 
the gut microbiome, right? 

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The the bacterial makeup of the 
gut microbiome. 

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So excited to do that and be 
able to, you know, add that to 

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the to the growing body of, of 
research out there that is 

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happening with fresh foods and 
you know, that kind of thing. 

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You brought up the 
disinformation crew and I want 

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to put a pen in that because I 
want to come back to that. 

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But one of the things and one of
the reasons why I wanted to ask 

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you about the talk at the Raw 
Feeding Veterinary Society is 

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because one, this is a year end 
wrap up podcast. 

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So I kind of want to cover some 
of the highlights throughout the

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year in the pet community and 
the what I like to call the 

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healthy pet community. 
Although I think what did what 

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Lauren from Girls gone raw and 
we're trying to change it to the

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crunchy pet community. 
I don't know. 

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We'll, we'll, we'll stick with 
healthy pet for the time being, 

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but I like crunchy too. 
The one of the the things that I

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have started noticing that I 
want to try to do my best to 

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make some changes with moving 
into 2026 and this kind of your 

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talk at the Raw Feeding 
Veterinary Society made me think

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about it more. 
I'm curious, like, do you still 

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have opportunities or do you 
seek out opportunities to speak 

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in front of groups of people who
may not be as like minded as we 

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are? 
Because I think in our society 

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where like where we are today, 
like that's getting harder and 

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harder. 
And it's something I want to try

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to lean into a little bit more 
in 2026. 

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And I'm trying to figure out 
like, how do we do that? 

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Well, I feel like I, I used to 
do that more because there's 

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always, there are opportunities 
that like, you know, veterinary 

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colleges, especially, you know, 
students inviting you, that kind

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of thing. 
So I feel like I used to do that

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more. 
Interesting. 

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I actually used to like do some 
like, I guess guest teaching at 

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this and here in Pennsylvania at
this local college who did a 

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veterinary technician class and 
I would go in and talk a couple 

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00:13:02,200 --> 00:13:04,920
days out of the semester and, 
and that was definitely a mixed 

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group of people. 
We have definitely thought about

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doing some more of the maybe 
eventually Doctor Keith 

224
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Weingart, who's the veterinarian
at Green Juju and I doing some 

225
00:13:17,120 --> 00:13:20,720
more of the conventional vet 
shows. 

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But it's just, you know, it 
always depends on resources and 

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00:13:24,000 --> 00:13:27,320
time and money. 
And sometimes when it gets down 

228
00:13:27,320 --> 00:13:31,600
to it and you're, you're 
shifting between education and 

229
00:13:31,600 --> 00:13:34,240
running a business and that kind
of thing, you, you have to 

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00:13:34,240 --> 00:13:38,200
prioritize, you know, the things
that will grow you and help more

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animals. 
So that's definitely a 

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possibility in the future. 
I remember years and years ago 

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going to a vet conference, this 
is, I mean, I don't even, this 

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00:13:50,280 --> 00:13:53,400
might be like 2014 or something 
like that, but going to a vet 

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00:13:53,400 --> 00:13:56,920
conference in Florida with my 
then boss Jacqueline at the 

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time. 
And, and we were there four days

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00:13:58,760 --> 00:14:02,480
and I bet under 10 people talked
to us the entire time we were 

238
00:14:02,480 --> 00:14:04,520
there. 
So it's just like us working on 

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our computers while we were 
doing that. 

240
00:14:06,920 --> 00:14:09,320
But I mean, I'm definitely open 
to the the speaking 

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opportunities. 
I feel like, you know, next year

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00:14:12,520 --> 00:14:15,320
is going to definitely be more 
condensed when it comes to the 

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00:14:15,320 --> 00:14:19,960
speaking stuff, at least the big
error speaking stuff. 

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00:14:20,560 --> 00:14:25,680
You know, when you look at Judy 
Morgan's event being a 2027, I 

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think there's some other things 
cooking, but I think we were in 

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00:14:30,400 --> 00:14:35,520
like a trend of like there was a
bunch of summits and then now 

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they're kind of tapering off. 
And so we'll see where that goes

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as far as a like minded people 
go. 

249
00:14:40,200 --> 00:14:41,960
But yeah, it'll be interesting 
to see. 

250
00:14:41,960 --> 00:14:44,320
I don't know. 
The the other thing about that 

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00:14:44,320 --> 00:14:49,360
too is like outside of 
veterinary conferences, like 

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00:14:49,800 --> 00:14:57,840
the, the, the summits that are 
on the, the help, the what's the

253
00:14:58,000 --> 00:14:59,480
word? 
I'm like before I lost my trade,

254
00:14:59,480 --> 00:14:59,880
though. 
Oh yeah. 

255
00:15:00,160 --> 00:15:03,200
The summits that are on the 
holistic side, those don't 

256
00:15:03,200 --> 00:15:06,520
really exist on the other side 
unless it's a veterinary thing, 

257
00:15:07,080 --> 00:15:09,280
right? 
It's not like there's a 

258
00:15:09,280 --> 00:15:13,200
conference where they were like 
people who are really passionate

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00:15:13,200 --> 00:15:19,120
about nutrition have stopped at 
like, oh, the highest amount of 

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00:15:19,120 --> 00:15:21,040
education I can get is to feed 
hills. 

261
00:15:21,600 --> 00:15:24,480
So what would you then learn at 
that conference? 

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00:15:24,480 --> 00:15:26,800
I guess you could go over like 
new information from those 

263
00:15:26,800 --> 00:15:31,320
companies or whatever it might 
be, But so there's nothing 

264
00:15:31,320 --> 00:15:34,120
really out there for that unless
it's the veterinary community. 

265
00:15:34,120 --> 00:15:37,840
And the veterinary community, at
least on my end, is not they 

266
00:15:37,840 --> 00:15:41,560
would be more interested in in 
having a bad cum, I would guess,

267
00:15:41,760 --> 00:15:46,160
you know, because that's the 
sort of like credibility they're

268
00:15:46,160 --> 00:15:48,240
looking for. 
And we understand that. 

269
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One of the reasons we work with 
Doctor Keith is 1. 

270
00:15:51,040 --> 00:15:55,560
He's an amazing person and he's,
he is also very like mindedly 

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00:15:56,880 --> 00:15:59,720
innovative, you know, and, and 
thinking about those things, but

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00:15:59,720 --> 00:16:05,040
also like people want to know, 
to know that veterinarians are 

273
00:16:05,040 --> 00:16:07,520
supporting what we're doing. 
It's the reason why we have to, 

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00:16:07,640 --> 00:16:10,520
you know, the vet program, 
which, you know, we have over 

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00:16:10,520 --> 00:16:15,880
175 vets in our vet program now.
It's the reason why, you know, 

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00:16:15,880 --> 00:16:18,160
Doctor Keith is we wanted to 
work with him. 

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00:16:18,160 --> 00:16:22,880
And so that's the long answer 
for I don't know how many 

278
00:16:22,880 --> 00:16:27,080
opportunities they'll be. 
That's OK. 

279
00:16:27,280 --> 00:16:29,760
I like long answers. 
This is a podcast we're supposed

280
00:16:29,760 --> 00:16:32,800
to talk. 
So going back to the 

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00:16:32,800 --> 00:16:38,880
disinformation crew, one of the 
more recent events of 2025 from 

282
00:16:39,000 --> 00:16:41,280
when we're recording this at 
least is fun. 

283
00:16:41,280 --> 00:16:44,280
There's a huge trend. 
I mean, we've seen like Purina 

284
00:16:44,280 --> 00:16:47,280
sales are down. 
All of the big companies seem to

285
00:16:47,280 --> 00:16:52,280
be in some way, shape or form 
trying to get into fresh food 

286
00:16:52,280 --> 00:16:55,560
because they see like they're 
losing money to it, even if it's

287
00:16:55,560 --> 00:16:59,160
a small amount of money, any 
percentage wise to them, like 

288
00:16:59,360 --> 00:17:01,600
obviously they don't want to 
lose any percentage. 

289
00:17:01,600 --> 00:17:04,040
They're trying to gain quarter 
after quarter. 

290
00:17:04,040 --> 00:17:06,480
So they're all getting into the 
fresh food. 

291
00:17:06,800 --> 00:17:10,079
Blue Buffalo just came out with 
fresh food. 

292
00:17:10,280 --> 00:17:12,880
Obviously, you know, we've had 
farmer's dog around for a while,

293
00:17:12,880 --> 00:17:14,599
Nom nom Ollie, all of the 
things. 

294
00:17:14,599 --> 00:17:20,800
And so even though they are 
starting to get into fresh food,

295
00:17:20,800 --> 00:17:25,680
I think was it Hills maybe 
bought like a raw food company 

296
00:17:25,680 --> 00:17:30,400
in Australia earlier this year. 
Anyway, there, there's a lot 

297
00:17:30,400 --> 00:17:33,840
going on there Even so, yeah, I 
think it was it Prime 1. 

298
00:17:33,880 --> 00:17:36,320
Is that an Australian Prime 100?
I don't know. 

299
00:17:36,320 --> 00:17:43,000
Anyway, it it's, it's not like a
whole food balanced raw food. 

300
00:17:43,000 --> 00:17:47,960
It's it's, it's raw meat and a 
bunch of synthetics thrown in 

301
00:17:47,960 --> 00:17:49,280
it. 
So it's kind of right up their 

302
00:17:49,280 --> 00:17:52,760
alley as far as, you know, their
business model. 

303
00:17:53,040 --> 00:17:58,400
But then recently, you know, 
there's all these headlines 

304
00:17:58,400 --> 00:18:02,720
about fresh food causing urinary
issues in pets, which isn't the 

305
00:18:02,720 --> 00:18:04,480
actual truth. 
Those are just the headlines. 

306
00:18:04,480 --> 00:18:06,720
It's one of the synthetic 
ingredients that they're using. 

307
00:18:07,840 --> 00:18:12,240
So one of the things that I've 
asked a handful of people this 

308
00:18:12,240 --> 00:18:13,680
year about. 
And I'm just curious your 

309
00:18:13,680 --> 00:18:16,960
thoughts as well. 
This is a huge shift, especially

310
00:18:16,960 --> 00:18:20,280
for veterinarians. 
If these huge pet food 

311
00:18:20,280 --> 00:18:24,080
manufacturers that have been 
telling veterinarians for 

312
00:18:24,080 --> 00:18:28,040
decades and decades and decades 
that this is the only way to 

313
00:18:28,040 --> 00:18:31,720
properly feed an animal is with 
our food, is with this dry food 

314
00:18:31,720 --> 00:18:33,760
or this canned food. 
And now they're getting into 

315
00:18:33,760 --> 00:18:37,800
fresh food. 
It's, it's going to, I feel like

316
00:18:37,800 --> 00:18:39,960
it's going to be really 
difficult for them to go and 

317
00:18:39,960 --> 00:18:42,480
say, oh, by the way, we also 
have this fresh food. 

318
00:18:42,840 --> 00:18:45,280
And so this isn't the only way 
to feed anymore. 

319
00:18:45,720 --> 00:18:49,000
I'm curious your thoughts on 
this whole like big pet food 

320
00:18:49,000 --> 00:18:53,480
moving into fresh food? 
Yeah, I think it's just a 

321
00:18:53,480 --> 00:18:55,960
natural evolution of the way 
people do business. 

322
00:18:55,960 --> 00:18:59,840
It's what you said, like your 
business, nobody is OK with just

323
00:18:59,840 --> 00:19:02,080
making money. 
You have to grow and grow and 

324
00:19:02,080 --> 00:19:04,480
grow and grow and you have to 
find those ways to do it. 

325
00:19:04,920 --> 00:19:07,480
And so I think it was eventually
going to happen. 

326
00:19:07,480 --> 00:19:10,320
I will say that the reason why I
was surprised about the thing in

327
00:19:10,320 --> 00:19:13,920
Australia with the raw food is 
just because I would assume 

328
00:19:13,920 --> 00:19:17,520
because everyone's going into 
fresh food, you know, fresh, 

329
00:19:17,640 --> 00:19:22,800
not, you know, cooked food, that
they would bypass that entirely 

330
00:19:23,000 --> 00:19:26,640
to, to not deal with the risk 
of, you know, having a raw food 

331
00:19:26,640 --> 00:19:29,200
company, which I think most of 
those companies will do, which I

332
00:19:29,200 --> 00:19:31,720
think is an interesting, the 
most interesting part of the 

333
00:19:31,720 --> 00:19:36,160
trend is most of those big 
companies bypassed raw food 

334
00:19:36,600 --> 00:19:38,000
because that's where the market 
went. 

335
00:19:38,200 --> 00:19:41,480
Gently cooked was introduced and
then people started to feed it 

336
00:19:41,480 --> 00:19:43,760
and get really good results. 
So it was right, you know, 

337
00:19:43,840 --> 00:19:47,080
running parallel with raw food. 
And so now a lot of these 

338
00:19:47,080 --> 00:19:48,840
corporations like, Oh, we don't 
have to take that risk. 

339
00:19:48,840 --> 00:19:51,960
We can just do this and, and 
cook it and it will be better. 

340
00:19:51,960 --> 00:19:55,680
And it is better obviously, you 
know, in, in less processing and

341
00:19:55,720 --> 00:19:59,920
and that kind of thing, but 
better than, you know, I mean 

342
00:19:59,960 --> 00:20:05,320
ultra processed food and so. 
I think it's just a byproduct of

343
00:20:05,320 --> 00:20:07,520
that. 
And I do think that like I think

344
00:20:07,520 --> 00:20:11,240
honestly where the discussion 
will go with with veterinarians 

345
00:20:11,240 --> 00:20:13,600
generally will be like, well, 
the reason we didn't support it 

346
00:20:13,600 --> 00:20:15,240
was because it was small 
boutique companies. 

347
00:20:15,240 --> 00:20:19,160
But now that these larger 
corporations that have the the 

348
00:20:19,160 --> 00:20:22,080
ability to do more science 
backed research are making it 

349
00:20:22,080 --> 00:20:28,520
weak, trusted and OK, then I 
guess the ultimate end goal 

350
00:20:28,520 --> 00:20:30,920
there is more animals will be 
healthy, right? 

351
00:20:30,920 --> 00:20:33,880
Because you know, you bring up 
it's a raw food with just 

352
00:20:33,880 --> 00:20:38,560
solicit synthetic vitamins. 
That's not ideal, but at least 

353
00:20:38,560 --> 00:20:42,960
it's low in carbohydrates and 
you know an animal will have a 

354
00:20:42,960 --> 00:20:44,960
better metabolic reaction to 
that. 

355
00:20:44,960 --> 00:20:49,400
So, you know, you take the as 
good as you can with the bad and

356
00:20:49,480 --> 00:20:56,160
kind of like move from there, 
but it's still just isn't those,

357
00:20:56,160 --> 00:20:59,120
those large corporations just 
aren't conducive to any sort of 

358
00:20:59,120 --> 00:21:02,120
real innovation because there's 
so many steps you have to take 

359
00:21:02,120 --> 00:21:03,960
to put things out. 
There's so many people you have 

360
00:21:03,960 --> 00:21:05,040
to go through. 
There's so many. 

361
00:21:05,320 --> 00:21:10,440
You know, it's kind of, it's 
kind of like just in general, 

362
00:21:10,440 --> 00:21:13,600
like if, if you have 100 pet 
stores, it's going to take you a

363
00:21:13,600 --> 00:21:18,440
lot longer to introduce a new 
brand of food versus if you have

364
00:21:18,840 --> 00:21:21,560
one or two or three, you can 
kind of move on much quicker. 

365
00:21:21,960 --> 00:21:25,080
And so that's where I think we 
play a bigger, we play a big 

366
00:21:25,080 --> 00:21:29,720
role as a small company in that,
you know, it's whatever Kelly 

367
00:21:29,720 --> 00:21:33,400
and I think is cool. 
We, we just can do it, which is 

368
00:21:33,400 --> 00:21:36,160
like, you know, a small 
percentage of the ideas because 

369
00:21:36,160 --> 00:21:38,760
I think a lot of times they're 
like, no, we're not doing that 

370
00:21:38,760 --> 00:21:43,560
whenever I, you know, break up 
something so, so. 

371
00:21:43,800 --> 00:21:47,320
Speaking of Speaking of, what 
are you currently obsessed with?

372
00:21:49,000 --> 00:21:49,720
What am I? 
What? 

373
00:21:50,720 --> 00:21:52,120
What are you currently obsessed 
with? 

374
00:21:52,120 --> 00:21:54,360
What are you working on? 
What are you like doing in your 

375
00:21:54,360 --> 00:21:58,680
kitchen that your wife hates? 
Well, I can, it's always a fine 

376
00:21:58,680 --> 00:22:00,960
line I walk between what I what 
I can. 

377
00:22:01,680 --> 00:22:03,920
That's a great question. 
What up like nutritionally? 

378
00:22:03,920 --> 00:22:12,800
What am I obsessed with? 
It's a good honestly, most 

379
00:22:12,800 --> 00:22:18,960
currently we're working, I can't
I can't say it. 

380
00:22:18,960 --> 00:22:22,080
We're working behind the scenes,
not on a new product, but on 

381
00:22:22,080 --> 00:22:28,960
something I'm most I'm most the 
thing that I thought of recently

382
00:22:28,960 --> 00:22:33,400
that I just want to explore more
is so we put out and we talked 

383
00:22:33,400 --> 00:22:35,400
about this because this is the 
year end review. 

384
00:22:35,960 --> 00:22:38,960
We put out probiotics this year,
which we've had tremendous 

385
00:22:38,960 --> 00:22:42,000
results with which I just am I'm
so excited about. 

386
00:22:42,640 --> 00:22:47,240
But we're working on something 
behind the scenes and I was kind

387
00:22:47,240 --> 00:22:50,880
of like looking at like what the
what the medicinal value of some

388
00:22:50,880 --> 00:22:54,320
of these things are in, in 
specific conditions that dogs go

389
00:22:54,320 --> 00:22:58,160
through. 
And I thought of like kind of a 

390
00:22:58,160 --> 00:23:00,840
new way to to think about these 
probiotics. 

391
00:23:00,840 --> 00:23:03,240
And I think it puts it into 
perspective to people. 

392
00:23:03,240 --> 00:23:06,040
And I was like, OK, if we can 
get this messaging down, I 

393
00:23:06,040 --> 00:23:11,160
really think that it helps in 
that that messaging was so we 

394
00:23:11,160 --> 00:23:14,000
know we had to get across like 
it's the food without the food. 

395
00:23:14,000 --> 00:23:15,760
We, you know, it's the whole 
food culture. 

396
00:23:15,760 --> 00:23:18,280
We took out the food, we did the
whole thing and we had to get 

397
00:23:18,280 --> 00:23:21,040
that across to people. 
But what I'm really interested 

398
00:23:21,040 --> 00:23:26,080
in is the ideal microbial 
environment that our dogs and 

399
00:23:26,080 --> 00:23:30,640
cats should have that we take 
away from them through many 

400
00:23:30,640 --> 00:23:33,760
different things, through 
environment, through food, 

401
00:23:34,000 --> 00:23:36,200
through chemicals, through all 
these different things. 

402
00:23:36,760 --> 00:23:41,000
And so a really cool way to 
think about our probiotics is 

403
00:23:41,000 --> 00:23:47,600
like a farm is raw milk is the 
initial environment that you 

404
00:23:47,600 --> 00:23:52,560
inherit from your mother as far 
as your microbial environment, 

405
00:23:52,560 --> 00:23:54,920
your microbial influx every 
single day. 

406
00:23:54,920 --> 00:23:58,560
And then eventually we diminish 
that through their environment. 

407
00:23:58,920 --> 00:24:04,480
So farm restores that initial 
microbial environment and soil 

408
00:24:05,040 --> 00:24:10,520
and then those dogs go and they 
live in the forest and they live

409
00:24:10,520 --> 00:24:14,120
in the wild and then they are in
nature's microbial environment 

410
00:24:14,120 --> 00:24:16,840
and we take that away from them 
as well, which I think is a 

411
00:24:16,840 --> 00:24:21,320
handicap. 
So soil restores that natural 

412
00:24:21,400 --> 00:24:25,200
nature's microbial environment. 
And then the other thing that 

413
00:24:25,200 --> 00:24:28,640
happens too, and we deal with 
this all the time is because we 

414
00:24:28,640 --> 00:24:32,200
don't have either two of those 
natural microbial environments, 

415
00:24:32,520 --> 00:24:34,920
yeast balance goes way off 
kilter. 

416
00:24:35,480 --> 00:24:40,040
And so leaf restores a natural 
balance of yeast. 

417
00:24:40,040 --> 00:24:44,160
So in thinking about these 
probiotics, I'm like, when you 

418
00:24:44,160 --> 00:24:48,240
rotate through all three of 
these, you're restoring those 

419
00:24:48,240 --> 00:24:50,560
microbial balances every time 
you do it. 

420
00:24:50,760 --> 00:24:52,800
And that's where where the 
importance comes to like 

421
00:24:52,800 --> 00:24:56,720
rotating through them. 
Like when I use them 

422
00:24:56,720 --> 00:25:00,600
specifically for my own dog, I 
use soil every single day and 

423
00:25:00,600 --> 00:25:02,200
then I rotate between the other 
two. 

424
00:25:02,360 --> 00:25:05,640
So Monday would be soil and 
farm, Tuesday would be soil and 

425
00:25:05,640 --> 00:25:07,840
leaf. 
And that's where I'm, I'm 

426
00:25:08,720 --> 00:25:12,280
constantly giving that microbial
environment of living outside. 

427
00:25:12,840 --> 00:25:16,960
But then also the other two 
have, you know, equal amounts of

428
00:25:16,960 --> 00:25:19,840
healthy yeast. 
And so I'm rotating between the 

429
00:25:19,840 --> 00:25:22,400
other two to also restore those.
And even if you just rotate it 

430
00:25:22,400 --> 00:25:27,280
between them, but I think that 
can become a new concept that 

431
00:25:27,280 --> 00:25:30,720
we're not even really looking at
like what is the ideal that 

432
00:25:30,720 --> 00:25:34,280
they're born with or set up with
and how do we take that away? 

433
00:25:34,680 --> 00:25:36,280
And then how can we restore 
that? 

434
00:25:36,280 --> 00:25:39,760
And that would just go back to 
those microbes as opposed to 

435
00:25:40,560 --> 00:25:44,880
like a model culturing microbe, 
which work to make animals 

436
00:25:44,880 --> 00:25:48,280
healthier. 
But you know, when it's 10 or 5 

437
00:25:48,280 --> 00:25:51,040
or whatever, it's just a 
different like case. 

438
00:25:51,680 --> 00:25:55,720
So I feel like even if you were 
going to use another product 

439
00:25:55,720 --> 00:25:58,880
that works really well for 
probiotics, you still might want

440
00:25:58,880 --> 00:26:01,680
to do these as well. 
And you could use them together,

441
00:26:02,160 --> 00:26:05,440
right? 
You could use, you could use, 

442
00:26:06,120 --> 00:26:10,240
you could be always rotating 
between 3:00 and then you can 

443
00:26:10,320 --> 00:26:13,000
put in other ones whenever you 
felt like it to get like, you 

444
00:26:13,000 --> 00:26:15,880
know, whatever microbial bouncer
or use them for medicinal 

445
00:26:15,880 --> 00:26:18,240
purposes, you know, however that
might be. 

446
00:26:18,240 --> 00:26:21,880
So anyway, that was a, that was 
a huge tangent for that's what 

447
00:26:21,880 --> 00:26:23,960
I, I thought of that like 2 days
ago. 

448
00:26:23,960 --> 00:26:28,160
So that's what that's what I'm 
into exploring more and and 

449
00:26:28,160 --> 00:26:33,000
researching. 
Well, yeah. 

450
00:26:33,000 --> 00:26:37,200
I mean, based on what you just 
said, I can see it would 

451
00:26:37,200 --> 00:26:40,680
significantly decrease that 
handicap as you put it. 

452
00:26:41,080 --> 00:26:44,080
I mean, there are certainly 
things that we still want our 

453
00:26:44,080 --> 00:26:50,880
dogs to have access, like we, we
want the various UV lights, we 

454
00:26:50,880 --> 00:26:54,640
want them to still touch the 
ground and like ground. 

455
00:26:55,200 --> 00:26:58,160
But there are certainly cases 
where like that's harder to do, 

456
00:26:58,160 --> 00:27:00,880
especially if you're living in a
city in a high rise. 

457
00:27:01,200 --> 00:27:03,840
So this would be a huge. 
And all those things come 

458
00:27:03,840 --> 00:27:06,760
together like it's always just 
this is one part of the puzzle 

459
00:27:07,600 --> 00:27:11,920
and, and everything is, you 
know, everything, whatever you 

460
00:27:11,920 --> 00:27:15,280
can do at home is everything, 
you know, seems to be as 

461
00:27:15,280 --> 00:27:18,000
important as everything else. 
This is just one piece of it. 

462
00:27:18,520 --> 00:27:23,160
But I think we're now starting 
to look more at the microbiome 

463
00:27:23,160 --> 00:27:26,400
as being, it's as being connect,
not only connected everything, 

464
00:27:26,400 --> 00:27:30,440
but I'm almost starting to look 
at it as something that's like 

465
00:27:30,800 --> 00:27:33,760
obviously intertwined with diet,
but it's something that's almost

466
00:27:33,760 --> 00:27:37,600
like you have to handle 
separately and then also do diet

467
00:27:37,600 --> 00:27:39,400
as well. 
Just to just to kind of like 

468
00:27:39,400 --> 00:27:44,640
consider that it's something 
that's as important where we 

469
00:27:44,640 --> 00:27:46,840
were kind of like, oh, diet that
includes probiotics. 

470
00:27:46,840 --> 00:27:49,760
But I think it, it could be 
something that's different than 

471
00:27:49,760 --> 00:27:51,960
that. 
And, and to, for your other 

472
00:27:51,960 --> 00:27:53,240
question, I've been traveling 
too much. 

473
00:27:53,240 --> 00:27:55,920
So I haven't been able to make 
anything at home really. 

474
00:27:56,120 --> 00:27:59,720
I mean, I have been able to keep
up with my consistent cultures, 

475
00:27:59,720 --> 00:28:03,280
which is my kombucha and my 
yogurt, but I haven't really 

476
00:28:03,280 --> 00:28:06,040
been able to like, I really want
to make B Kebas. 

477
00:28:06,080 --> 00:28:07,640
I really want. 
There's a couple things I really

478
00:28:07,640 --> 00:28:10,600
want to do again, including I 
want to grow up sprouts, which 

479
00:28:10,640 --> 00:28:16,680
has nothing to do with Earlier 
this year I was. 

480
00:28:19,600 --> 00:28:22,160
You were doing a lot of, I 
think, tea gummies. 

481
00:28:23,920 --> 00:28:24,600
Is that right? 
I don't. 

482
00:28:25,560 --> 00:28:29,000
I have done that in the past. 
Don't do that as much now for. 

483
00:28:29,000 --> 00:28:32,000
Whatever. 
Reason that was more of a that 

484
00:28:32,000 --> 00:28:34,120
was honestly, I did that 
somewhat with Huckleberry. 

485
00:28:34,120 --> 00:28:37,280
That was more of a Lua thing, 
but that's also a time thing. 

486
00:28:37,280 --> 00:28:39,680
I feel like there was some more 
Lua things because there what 

487
00:28:39,680 --> 00:28:41,600
that was like before Babel 
things. 

488
00:28:41,600 --> 00:28:47,440
So no. 
I swear you did them like at the

489
00:28:47,440 --> 00:28:48,640
beginning of the year or 
something. 

490
00:28:49,640 --> 00:28:52,360
I might have. 
I mean, the problem is that, 

491
00:28:52,880 --> 00:28:57,200
yeah, I have a hard time just 
keeping up my schedule for my 

492
00:28:57,200 --> 00:29:00,880
kombucha and my things that I 
try to do, you know, 

493
00:29:00,880 --> 00:29:02,960
consistently. 
But I've been doing well at 

494
00:29:02,960 --> 00:29:05,800
that. 
But I after I get back, I'm 

495
00:29:05,800 --> 00:29:09,480
actually going to Seattle on 
Monday. 

496
00:29:09,480 --> 00:29:14,320
And so after that trip, I travel
less during the holidays. 

497
00:29:14,320 --> 00:29:17,840
And so hopefully, you know, 
amongst the holiday cookie 

498
00:29:17,840 --> 00:29:20,480
making and all that kind of 
stuff, I can experiment with 

499
00:29:20,480 --> 00:29:26,400
some healthy stuff as well. 
Well, tell me more about sprouts

500
00:29:26,400 --> 00:29:31,360
because I that's also something 
I want to start doing more for 

501
00:29:31,360 --> 00:29:35,000
various reasons, not just for my
dog but also for me. 

502
00:29:35,640 --> 00:29:37,280
Are you going to do it for your?
Dog. 

503
00:29:37,360 --> 00:29:41,280
And your family. 
They're just so incredibly easy 

504
00:29:41,280 --> 00:29:45,920
to do. 
It's like, I mean, you can, I, I

505
00:29:45,920 --> 00:29:49,560
bought the little like jar kit 
that just holds it up, you know,

506
00:29:49,560 --> 00:29:52,680
at A, at an angle. 
You could just do that yourself,

507
00:29:52,680 --> 00:29:56,960
but be like, it's, I mean, you 
literally just put the seeds in 

508
00:29:56,960 --> 00:30:01,600
a jar, soak them for 8 hours and
then rinse them twice or three 

509
00:30:01,600 --> 00:30:04,440
times a day and they grow in 
like 5 days. 

510
00:30:04,520 --> 00:30:09,040
There's no way to screw it up. 
You get an insanely high like I 

511
00:30:09,040 --> 00:30:13,360
have two jars and if I do both 
of them, there's more than we 

512
00:30:13,360 --> 00:30:15,240
could eat. 
At last we were just eating 

513
00:30:15,240 --> 00:30:19,200
sprout salads. 
So and we know too that like, 

514
00:30:19,400 --> 00:30:21,600
you know, when you look at the I
actually wrote an article a 

515
00:30:21,600 --> 00:30:24,480
really long time ago in Dogs 
Naturally magazine about like 

516
00:30:25,280 --> 00:30:30,200
the nutritional profiles of like
the life stages of plants, you 

517
00:30:30,200 --> 00:30:33,680
know, like so it's from seeds to
sprouts to adult plants to like 

518
00:30:35,040 --> 00:30:37,680
what I called like decomposing 
plants, which was like fermented

519
00:30:37,680 --> 00:30:40,640
plants, right? 
We just know that when you're 

520
00:30:40,640 --> 00:30:46,320
eating sprouts, the energy it 
takes to actually grow the plant

521
00:30:46,320 --> 00:30:49,880
and to do that rapid growth is 
nutrients. 

522
00:30:50,400 --> 00:30:54,000
And so we know that you look at 
the data and you go, oh, you 

523
00:30:54,000 --> 00:30:58,400
know, the, the, the plant 
vitamin A beta carotene content 

524
00:30:58,400 --> 00:31:01,120
is 1000 times more. 
That's because it's pushing that

525
00:31:01,120 --> 00:31:04,120
out to actually grow. 
And so it's kind of cool that 

526
00:31:04,120 --> 00:31:06,280
you can get that like measurable
thing. 

527
00:31:06,280 --> 00:31:10,480
And so just a easy healthy thing
to do. 

528
00:31:10,720 --> 00:31:15,920
I, I think for everybody at 
home, like you can do stuff in 

529
00:31:15,920 --> 00:31:17,520
your house and it's relatively 
easy. 

530
00:31:17,520 --> 00:31:19,960
Just because you don't have land
doesn't mean, you know, I 

531
00:31:20,080 --> 00:31:24,520
consider myself a bacteria 
farmer because I grow things in 

532
00:31:24,520 --> 00:31:27,880
my house all the time. 
I use those bacteria to make 

533
00:31:27,880 --> 00:31:31,880
food for my entire family, you 
know, the healthiest possible 

534
00:31:31,880 --> 00:31:34,760
version of food. 
Or you can grow sprouts and you 

535
00:31:34,760 --> 00:31:38,120
can do all these things and you 
too can be a farmer in your own 

536
00:31:38,120 --> 00:31:39,600
house. 
And it's not expensive. 

537
00:31:39,680 --> 00:31:41,520
And a lot of times you'll save 
money on it. 

538
00:31:42,040 --> 00:31:44,520
You know, kombucha wise. 
I mean, you definitely save 

539
00:31:44,520 --> 00:31:47,680
money if you make it yourself. 
And this stuff is not rocket 

540
00:31:47,680 --> 00:31:49,960
science. 
It's pretty easy, especially 

541
00:31:49,960 --> 00:31:52,400
once you get into a rhythm with 
it. 

542
00:31:52,600 --> 00:31:55,200
It's all about the rhythm. 
The first time you do something,

543
00:31:55,200 --> 00:31:57,000
first time you make kombucha, 
you're going to be like, what? 

544
00:31:57,000 --> 00:31:58,640
I got to do this and this is 
what is all this. 

545
00:31:59,240 --> 00:32:01,720
I mean, now I've been, I mean, 
I've been doing it for over 10 

546
00:32:01,720 --> 00:32:06,880
years, but it takes me less than
30 minutes a week and I make a 

547
00:32:06,880 --> 00:32:08,520
gallon and a half. 
That's it. 

548
00:32:08,800 --> 00:32:12,920
It's a easy process. 
You learn the timing you, you go

549
00:32:12,920 --> 00:32:14,000
with it, right? 
So. 

550
00:32:14,000 --> 00:32:16,120
But that's because you put 10 
years into it. 

551
00:32:17,520 --> 00:32:20,200
Yeah, that's true. 
But it didn't take me 10 years 

552
00:32:20,200 --> 00:32:22,920
to figure out how to get down 
to, you know, under 30 minutes. 

553
00:32:22,920 --> 00:32:25,960
So. 
And it's it's it's it's honestly

554
00:32:25,960 --> 00:32:27,680
hard to screw up. 
I know people at home are like, 

555
00:32:27,680 --> 00:32:29,880
oh, what if it's bad? 
What if it's, you know, has bad 

556
00:32:29,880 --> 00:32:32,760
bacteria? 
Just get yourself APH meter and 

557
00:32:32,840 --> 00:32:34,520
you'll have all the Peace of 
Mind in the world. 

558
00:32:34,520 --> 00:32:40,840
So something to think about. 
We do have our year end meetings

559
00:32:40,840 --> 00:32:43,280
coming up next week, the start 
of them. 

560
00:32:43,280 --> 00:32:47,760
So I will be we will be talking 
about, you know, fun perspective

561
00:32:47,760 --> 00:32:50,760
things for the future. 
So that will be always look 

562
00:32:50,760 --> 00:32:52,520
forward to that. 
Always look forward to the team 

563
00:32:52,520 --> 00:32:55,600
getting together. 
We just hired someone. 

564
00:32:55,600 --> 00:32:59,320
So we now have 5 full time 
employees that could you do it? 

565
00:32:59,320 --> 00:33:02,160
Wait, is it 5? 
Yes, 5 full time employees. 

566
00:33:02,160 --> 00:33:05,640
So getting huge now, huge 
corporation. 

567
00:33:06,440 --> 00:33:11,960
That's awesome, huge. 
So let's let's go back and talk 

568
00:33:11,960 --> 00:33:19,640
about the extras line. 
I know I have recommended the 

569
00:33:19,640 --> 00:33:24,080
current line that's out from 
Green Juju that three to four 

570
00:33:24,080 --> 00:33:29,120
ingredient like minimal 
ingredient list to so many of my

571
00:33:29,120 --> 00:33:32,800
clients because I work with 
pretty much every dog I work 

572
00:33:32,800 --> 00:33:36,480
with and cat has food 
sensitivities and some are so 

573
00:33:36,480 --> 00:33:41,320
severe that they lit. 
It's like literally there's 

574
00:33:41,320 --> 00:33:44,680
hardly anything they can eat. 
And I still somehow always seem 

575
00:33:44,680 --> 00:33:49,000
to be able to find at least one 
or two of the green Juju recipes

576
00:33:49,160 --> 00:33:52,240
that they can eat. 
And so I love that. 

577
00:33:54,000 --> 00:33:56,840
And now you're kind of pivoting 
a little bit with what you're 

578
00:33:56,840 --> 00:33:59,720
calling the extras line. 
So I'd love for you to talk 

579
00:33:59,720 --> 00:34:02,440
about that a little bit. 
Yeah. 

580
00:34:02,480 --> 00:34:06,560
Well, first of all, just going 
back to the delays to get people

581
00:34:06,560 --> 00:34:10,040
a peek behind the curtain, if 
you will. 

582
00:34:10,520 --> 00:34:13,880
Normally the timeline is off at 
least a little bit, but this has

583
00:34:13,880 --> 00:34:20,040
been like majorly off because we
just had some hiccups. 

584
00:34:20,040 --> 00:34:22,360
We even had some hiccups with 
the government shutdown. 

585
00:34:22,360 --> 00:34:24,040
I mean, there, there's just been
things. 

586
00:34:24,080 --> 00:34:28,639
And so it's been honestly it, 
it, it, we're, we're on track 

587
00:34:28,639 --> 00:34:32,400
now and it should be coming 
very, very soon. 

588
00:34:32,400 --> 00:34:35,760
But it, it was just an 
unfortunate string of events 

589
00:34:35,760 --> 00:34:39,199
that happens that way. 
And so we know how annoying it 

590
00:34:39,199 --> 00:34:41,639
is when we announce something 
and then just, it takes a long 

591
00:34:41,639 --> 00:34:44,480
time to come out. 
So, and I, I want it just as bad

592
00:34:44,480 --> 00:34:46,040
as everyone else. 
That's the chicken 1 is 

593
00:34:46,040 --> 00:34:48,159
Huckleberry's favorite food on 
the planet. 

594
00:34:48,840 --> 00:34:51,760
That's the only one he just 
literally whines for while I'm, 

595
00:34:51,880 --> 00:34:53,800
you know, putting it together in
his bowl. 

596
00:34:53,800 --> 00:34:58,000
And so I'm accused at home of, 
of taking way too long to put 

597
00:34:58,000 --> 00:35:00,760
his food together. 
So it's it might be just me. 

598
00:35:00,760 --> 00:35:04,480
So the extras line, it's another
journey down. 

599
00:35:04,480 --> 00:35:09,160
How do we make something that 
pushes health forward and 

600
00:35:09,160 --> 00:35:13,760
nutrition forward and doesn't 
rely on these like old notions 

601
00:35:13,800 --> 00:35:16,720
of what we should be doing and 
how we should be doing it? 

602
00:35:17,280 --> 00:35:21,080
You know, we have this base of 
knowledge, which is really 

603
00:35:21,080 --> 00:35:24,840
great, but we've been going with
it for like 10 years and it's 

604
00:35:24,840 --> 00:35:28,080
like we need to push forward, 
right? 

605
00:35:28,080 --> 00:35:30,640
It's like I, I don't know how 
many times somebody can e-mail 

606
00:35:30,640 --> 00:35:34,200
me and ask about secreting 
organs and you know, etcetera, 

607
00:35:34,200 --> 00:35:36,720
etcetera. 
Where you have to, we have to 

608
00:35:36,720 --> 00:35:39,640
move to a different place where 
we can, we could make healthier 

609
00:35:39,640 --> 00:35:42,920
foods. 
And so number one, we wanted to,

610
00:35:42,920 --> 00:35:47,560
we have 6 proteins in our 
limited ingredient line. 

611
00:35:47,640 --> 00:35:50,400
So I feel pretty good. 
I mean, you never know, there 

612
00:35:50,400 --> 00:35:51,880
could be more coming at some 
point. 

613
00:35:51,880 --> 00:35:54,280
But I'm just saying like if you 
have 6 to choose from, you 

614
00:35:54,280 --> 00:35:57,880
should be able to find multiple 
ones depending on your, you 

615
00:35:57,880 --> 00:36:01,520
know, energy, energy stuff, 
depending on allergy stuff, all 

616
00:36:01,520 --> 00:36:03,640
that. 
So I feel pretty good there. 

617
00:36:03,800 --> 00:36:08,400
And we really wanted to because,
you know, poultry foods, even 

618
00:36:08,400 --> 00:36:11,200
though they get a bad name when 
you source them correctly, are a

619
00:36:11,200 --> 00:36:14,560
really, really healthy option. 
We also wanted an option for 

620
00:36:14,560 --> 00:36:17,440
both dogs and cats that like, 
maybe you don't have any 

621
00:36:17,440 --> 00:36:20,560
allergies, maybe you don't have 
any sensitivities and you can 

622
00:36:20,560 --> 00:36:23,040
just feed. 
So we wanted to be like, how do 

623
00:36:23,040 --> 00:36:26,760
we put as many healthy foods as 
possible into this mix? 

624
00:36:26,760 --> 00:36:31,320
So it really goes to it's still 
organ heavy liver is the second 

625
00:36:31,320 --> 00:36:33,720
ingredient. 
So we're still using more than 

626
00:36:33,720 --> 00:36:38,360
weight, like a lot more than the
5% that everybody loves to you 

627
00:36:38,360 --> 00:36:42,360
know, quote in the 801010 diets.
I would like to point out with 

628
00:36:42,360 --> 00:36:47,400
the 5% liver or you know what 
they call secreting organs, 

629
00:36:47,560 --> 00:36:49,040
that's not really based on 
anything. 

630
00:36:49,560 --> 00:36:54,440
It's based on the proposed 
amount of organs that would be 

631
00:36:54,440 --> 00:36:56,360
in a prey animal or something 
like that. 

632
00:36:56,360 --> 00:36:59,920
There is no, we haven't figured 
out where 801010 comes from. 

633
00:37:00,360 --> 00:37:05,440
And so to be like it has too 
much organ, well, too much based

634
00:37:05,440 --> 00:37:07,840
on why? 
What is the argument there? 

635
00:37:08,080 --> 00:37:12,040
So we, we formulate our foods 
based on nutria profiles. 

636
00:37:12,600 --> 00:37:16,880
So and also like feeding like 
glandular, you know, principles 

637
00:37:17,000 --> 00:37:19,440
and saying like, oh, we want to 
preserve the liver, so let's 

638
00:37:19,440 --> 00:37:23,960
feed more liver. 
So we also wanted to get, we 

639
00:37:23,960 --> 00:37:28,640
wanted a way to be able to do 
the correct omega-3 to six ratio

640
00:37:28,880 --> 00:37:31,840
without using something 
processed because that's not 

641
00:37:31,840 --> 00:37:35,040
really what great Juju does. 
And so the addition of sardines 

642
00:37:35,040 --> 00:37:39,080
is a really great one for me 
because it's a whole prey item. 

643
00:37:39,640 --> 00:37:45,360
You get the eyes, the brain, the
organs, all those things and you

644
00:37:45,360 --> 00:37:48,840
get a really nice omega-3 to six
ratio because even when you get 

645
00:37:50,320 --> 00:37:56,600
even when you get which of a 
cod, it's clearly, I clearly 

646
00:37:56,600 --> 00:37:58,360
need more of this while we're 
sitting here. 

647
00:37:58,360 --> 00:38:01,800
So even when you get the best 
poultry, it's still typically 

648
00:38:02,120 --> 00:38:05,120
too high in Omega sixes from 
where we wanted it to be. 

649
00:38:05,160 --> 00:38:08,840
And so we can add these sardines
and get it to be like a one to 

650
00:38:08,840 --> 00:38:11,560
four ratio. 
I think that's the average one 

651
00:38:11,560 --> 00:38:15,280
of the three is like 1 to 4. 
And so that was really 

652
00:38:15,280 --> 00:38:17,440
important. 
One of the one of the little 

653
00:38:17,880 --> 00:38:20,560
harder to get ingredients, which
was kind of one of the hiccups 

654
00:38:20,560 --> 00:38:24,200
here was the fermented seaweed, 
which is really cool. 

655
00:38:24,200 --> 00:38:29,200
It's grown in in these pristine 
areas of Malaysia and it's lower

656
00:38:29,200 --> 00:38:31,680
in iodine. 
So we can actually use more of 

657
00:38:31,680 --> 00:38:36,280
it, even though the iodine 
argument is also, I think the 

658
00:38:36,280 --> 00:38:39,520
holistic crowd got that wrong a 
little bit. 

659
00:38:39,840 --> 00:38:42,960
But the iodine, you know, so we 
can use more of it to get more 

660
00:38:42,960 --> 00:38:48,720
of those like polythenols and 
fiber and also vitamin K2MK7, 

661
00:38:48,720 --> 00:38:52,640
which is so not only you're 
going to get K2MK4 through all 

662
00:38:52,640 --> 00:38:55,040
of the, you know, animal 
ingredients, especially the 

663
00:38:55,040 --> 00:38:59,240
liver, but also that MK7. 
And so that's a really great one

664
00:38:59,240 --> 00:39:03,200
for calcium placement and, and a
lot of functionality in the 

665
00:39:03,200 --> 00:39:06,400
body. 
And then lastly, we were able to

666
00:39:06,400 --> 00:39:10,760
use this whole food base, which 
is whole food vitamins and 

667
00:39:10,760 --> 00:39:15,880
minerals that come from plants 
and phytonutrients, but it's 

668
00:39:15,880 --> 00:39:19,240
just the vitamins and minerals. 
So you don't have any of the 

669
00:39:19,400 --> 00:39:22,200
carbohydrate content. 
This is important for cats. 

670
00:39:22,800 --> 00:39:26,600
It's also important for just 
keeping that macro nutrient 

671
00:39:27,160 --> 00:39:29,320
ratio the same as our other 
foods. 

672
00:39:29,840 --> 00:39:33,360
So not only are these foods in 
line with the calories. 

673
00:39:33,360 --> 00:39:36,040
So like if you're switching 
between this and our other ones,

674
00:39:36,280 --> 00:39:38,120
it's basically the same amount 
of calories because it's 

675
00:39:38,120 --> 00:39:41,960
formulated that way, but it's 
also the same very low carb. 

676
00:39:41,960 --> 00:39:45,520
So all of our limited or less 
than 5% carbohydrates, most of 

677
00:39:45,520 --> 00:39:49,320
them are like 1% or even less. 
And these are exactly the same 

678
00:39:49,320 --> 00:39:51,240
way. 
So we're able to get all of the 

679
00:39:51,560 --> 00:39:53,440
vitamins, minerals, 
phytonutrients from those 

680
00:39:53,440 --> 00:39:58,040
without the carbohydrates. 
And so that's where we can kind 

681
00:39:58,040 --> 00:40:02,960
of harness those plants while 
not really overdoing them, if 

682
00:40:02,960 --> 00:40:07,560
you will, and you can still. 
If you're dealing with a dark 

683
00:40:07,560 --> 00:40:09,640
hat that doesn't have any 
sensitivities, you can still use

684
00:40:09,640 --> 00:40:12,840
other things in it because it's 
still a very simple, even though

685
00:40:12,840 --> 00:40:15,240
it's a longer ingredient panel, 
it's still very simple when you 

686
00:40:15,240 --> 00:40:18,760
break it down like I just did. 
And we thought that would push 

687
00:40:19,680 --> 00:40:24,560
these kinds of diets, chicken, 
Turkey and duck, into somewhere 

688
00:40:24,560 --> 00:40:27,320
else that would be, you know, 
ultimately healthier. 

689
00:40:32,880 --> 00:40:35,960
You know, one of the things that
you talk about with your foods 

690
00:40:35,960 --> 00:40:40,880
is getting that omega-3 to six 
ratio where you want it. 

691
00:40:40,880 --> 00:40:44,720
And it was interesting to me 
when I just recently released an

692
00:40:44,720 --> 00:40:48,280
episode with Doctor Susan 
Wrecker, and she said that she 

693
00:40:48,280 --> 00:40:53,440
interestingly finds that people 
are so afraid of Omega sixes 

694
00:40:53,760 --> 00:40:57,640
that she sees a lot of homemade 
diets that are actually 

695
00:40:57,640 --> 00:41:00,280
deficient. 
And linoleic acid, I don't know.

696
00:41:00,280 --> 00:41:02,400
Do you see that a lot? 
I'm just curious what your 

697
00:41:02,400 --> 00:41:06,040
thoughts are on that. 
I agree with her that people 

698
00:41:06,040 --> 00:41:09,280
should not be afraid of Omega 
sixes because Omega sixes aren't

699
00:41:09,280 --> 00:41:12,160
bad. 
They are as important as Omega 

700
00:41:12,160 --> 00:41:14,600
threes and they're all they're 
actually naturally always 

701
00:41:14,600 --> 00:41:16,240
supposed to be higher than 
omega-3. 

702
00:41:18,480 --> 00:41:22,360
I've never the only source that 
would be high that would be 

703
00:41:22,920 --> 00:41:25,280
ultimately higher is if you only
ate fish. 

704
00:41:26,320 --> 00:41:29,360
But everything else, it doesn't 
matter if it's grass fed beef or

705
00:41:29,360 --> 00:41:33,640
anything like that is never more
Omega threes than it is Omega 

706
00:41:33,640 --> 00:41:35,960
sixes. 
You know what we find? 

707
00:41:36,200 --> 00:41:41,520
And I did a talk about this in 
on fatty acids when I was in 

708
00:41:41,520 --> 00:41:46,520
Chicago with Rita Hogan and 
Barbara Royal and Linda Loudon. 

709
00:41:47,360 --> 00:41:52,920
And it was on like not only the 
natural fat to protein to 

710
00:41:52,920 --> 00:41:55,960
carbohydrate ratios that you 
find through the studies, self 

711
00:41:55,960 --> 00:42:01,320
selection, that kind of stuff, 
but also the, our data on these 

712
00:42:01,320 --> 00:42:03,320
are grass fed animals and wild 
animals. 

713
00:42:03,320 --> 00:42:06,080
And in the case of our goat and 
where these omega-3 to six 

714
00:42:06,080 --> 00:42:09,320
ratios come out in, in grass fed
and wild animals. 

715
00:42:09,320 --> 00:42:13,520
And for from our research, it 
comes out to be our goat, which 

716
00:42:13,520 --> 00:42:16,360
is a wild animals 2 to one. 
But that's still double the 

717
00:42:16,360 --> 00:42:21,560
amount of Omega 6 as omega-3. 
Interestingly, what, what most 

718
00:42:21,560 --> 00:42:24,360
people don't want to talk about 
is that all those diets are 

719
00:42:24,360 --> 00:42:26,000
much, much higher than Omega 
dions. 

720
00:42:26,320 --> 00:42:32,320
So Omega nines are what are the 
healthy oleic acid, which is 

721
00:42:32,320 --> 00:42:36,760
what makes olive oil healthy. 
And any one of those diets 

722
00:42:36,760 --> 00:42:38,760
doesn't matter if it's a grass 
fed animal, doesn't matter if 

723
00:42:38,760 --> 00:42:43,600
it's that is going to be much 
higher in Omega nines than much,

724
00:42:43,600 --> 00:42:46,400
much higher Omega nines. 
And Omega threes and sixes and 

725
00:42:46,480 --> 00:42:49,720
saturated fat will be much 
higher than all of those will 

726
00:42:49,720 --> 00:42:53,120
make up about 50% of the diet. 
So I think people would be 

727
00:42:53,120 --> 00:42:57,560
surprised by that. 
But don't fear Omega sixes. 

728
00:42:57,560 --> 00:42:59,920
Just keep them in line to what 
they normally should be. 

729
00:42:59,920 --> 00:43:01,320
It's kind of like your own human
diet. 

730
00:43:01,320 --> 00:43:06,120
If you avoid seed oils and eat, 
you know, cook mostly with, you 

731
00:43:06,120 --> 00:43:09,200
know, butter and and tallow and 
those sorts of things, you just 

732
00:43:09,200 --> 00:43:12,240
naturally will get there. 
And that's the basis of our 

733
00:43:12,240 --> 00:43:15,240
diet. 
So that's like our our beef 

734
00:43:15,280 --> 00:43:19,280
diet. 
It's like beef recipe and pork 

735
00:43:19,280 --> 00:43:21,040
are actually our two most 
popular ones. 

736
00:43:21,440 --> 00:43:26,560
So if you take beef, there's no 
fat that's not coming from that 

737
00:43:26,560 --> 00:43:29,760
grass fed cow. 
And so you're just going, you 

738
00:43:29,760 --> 00:43:31,440
don't have to think about it. 
You're just going to get that 

739
00:43:31,440 --> 00:43:33,600
natural ratio. 
The only reason you have to 

740
00:43:33,600 --> 00:43:36,120
think about it is if you wanted,
if you had an animal that you 

741
00:43:36,120 --> 00:43:40,160
thought had some condition that 
you thought they might benefit 

742
00:43:40,160 --> 00:43:43,400
from more Omega threes, right? 
Like an older animal. 

743
00:43:43,600 --> 00:43:47,080
There's some there's some some 
numbers there like if you 

744
00:43:47,320 --> 00:43:49,880
reference some of the stuff kind
of Brady has done and that kind 

745
00:43:49,880 --> 00:43:52,000
of thing where you could use 
higher amounts of that. 

746
00:43:52,800 --> 00:43:55,440
But aside from that, like, you 
don't have to think about it, 

747
00:43:55,440 --> 00:44:01,000
which is really. 
There's so many things I want to

748
00:44:01,000 --> 00:44:03,760
ask you right now. 
So one of the things that I know

749
00:44:03,760 --> 00:44:07,080
when we do supplement higher 
doses of omega-3 is we also need

750
00:44:07,080 --> 00:44:12,560
to add in vitamin E, additional 
vitamin E, And I remember from 

751
00:44:12,560 --> 00:44:15,640
going to the course, the Green 
Juju course, there's something 

752
00:44:15,640 --> 00:44:17,400
really special about your 
vitamin E. 

753
00:44:17,720 --> 00:44:19,120
Can you remind me of what that 
is? 

754
00:44:20,120 --> 00:44:23,440
Oh, it's non-GMO. 
So almost all the vitamin E 

755
00:44:23,440 --> 00:44:27,520
that's used as a preservative 
is, is GMO. 

756
00:44:28,080 --> 00:44:32,080
And the other thing thing to to 
educate people on with vitamin E

757
00:44:33,280 --> 00:44:36,640
is mixed to cough rolls are so 
to cough rolls are like the 

758
00:44:36,640 --> 00:44:39,880
outer layer of vitamin E. 
And obviously like if it's in an

759
00:44:39,880 --> 00:44:43,960
egg yolk, seeds or whatever, 
there's, there's more to it, but

760
00:44:44,120 --> 00:44:46,080
we use it. 
This is the food version as a 

761
00:44:46,080 --> 00:44:48,680
preservative, right? 
It's not synthetically produced.

762
00:44:49,040 --> 00:44:51,560
So the vitamin E in the formula 
is used as a preservative. 

763
00:44:51,560 --> 00:44:54,480
There is vitamin E also in the 
the organs that we use, for 

764
00:44:54,480 --> 00:44:56,720
example, right? 
So you're already going to get 

765
00:44:56,720 --> 00:44:59,360
that from the food. 
So when you're using it as a 

766
00:44:59,360 --> 00:45:01,480
preservative, you get that outer
sort of layer. 

767
00:45:01,480 --> 00:45:04,480
And the reason why it's called 
mixed is because it's, there are

768
00:45:04,480 --> 00:45:09,200
multiple to cough rolls, right, 
that are that are around the 

769
00:45:09,200 --> 00:45:11,960
edges of it. 
And so if you see like alpha to 

770
00:45:11,960 --> 00:45:14,200
cough roll, that would be one of
those things. 

771
00:45:14,440 --> 00:45:17,240
So this is many. 
So it's closer to the food 

772
00:45:17,240 --> 00:45:19,360
version. 
The other thing to think about 

773
00:45:19,360 --> 00:45:22,000
too is because I get this 
question a lot, is what are they

774
00:45:22,000 --> 00:45:24,840
derived from? 
Ultimately, it doesn't matter 

775
00:45:24,840 --> 00:45:27,360
what they derive from because 
once you derive them from the 

776
00:45:27,360 --> 00:45:29,760
thing, they don't carry any of 
the food characteristics. 

777
00:45:29,760 --> 00:45:33,640
So good great example. 
Ours are derived from sunflower 

778
00:45:33,640 --> 00:45:36,400
and soy. 
There's no soy in our food. 

779
00:45:36,920 --> 00:45:40,760
That's once you remove the 
actual vitamin itself, it 

780
00:45:40,760 --> 00:45:43,440
doesn't, then none of the food 
properties are there. 

781
00:45:43,760 --> 00:45:46,360
So I know something that gets 
people pause sometimes when I 

782
00:45:46,360 --> 00:45:50,920
say that, but this is the best 
non-GMO version. 

783
00:45:50,920 --> 00:45:54,640
And that comes from all that 
came from Kelly's own dog. 

784
00:45:54,880 --> 00:45:58,600
You know who tried Bam at the 
time, who tried the treats 

785
00:45:58,880 --> 00:46:02,040
before everyone else did and 
couldn't do them. 

786
00:46:02,040 --> 00:46:03,840
They made the switch and then 
she could do them. 

787
00:46:04,280 --> 00:46:09,440
And so that really helps to you 
can sometimes get that intuition

788
00:46:09,440 --> 00:46:12,560
in working with that animal. 
And there's no downside to 

789
00:46:12,560 --> 00:46:16,560
having non-GMO vitamin E, right?
And so something to think about 

790
00:46:16,560 --> 00:46:19,800
when you're shopping around. 
And unless they're saying it's 

791
00:46:19,800 --> 00:46:23,920
non-GMO specifically, it almost 
always is GMO. 

792
00:46:29,040 --> 00:46:32,600
So there are a couple of things.
Well, there's probably a lot 

793
00:46:32,600 --> 00:46:35,120
more than a couple of things, 
but there are a couple of things

794
00:46:35,120 --> 00:46:38,040
that I know I continue to hear 
over and over and over again. 

795
00:46:38,040 --> 00:46:41,160
And I feel like we're like 
beating a dead horse, even 

796
00:46:41,160 --> 00:46:43,360
though I hate saying that 
phrase. 

797
00:46:43,360 --> 00:46:48,960
But one of them just popped back
in my head when you were 

798
00:46:48,960 --> 00:46:53,680
describing the formulation of 
the Green Juju foods because 

799
00:46:53,680 --> 00:46:59,840
they are liver heavy. 
And there is still a lot of 

800
00:46:59,840 --> 00:47:05,680
concern among people in the 
fresh feeding space that feeding

801
00:47:05,680 --> 00:47:09,840
too much liver is going to cause
copper toxicity. 

802
00:47:10,560 --> 00:47:14,520
And I feel like we may have 
talked about this like maybe a 

803
00:47:14,520 --> 00:47:17,600
couple of years ago, but I'm 
still hearing it. 

804
00:47:17,600 --> 00:47:19,640
And so I'd love for you to 
address that again. 

805
00:47:20,960 --> 00:47:23,160
I think the reason why, I mean, 
this is actually one of my 

806
00:47:23,160 --> 00:47:29,920
favorite subjects. 
So I I appreciate the so you're 

807
00:47:29,920 --> 00:47:32,240
hearing it because it's, it's 
the easy answer. 

808
00:47:32,680 --> 00:47:35,920
And, and, and this is one of 
those things that I feel like 

809
00:47:37,520 --> 00:47:42,920
holistic, the holistic like wing
of pet food got this wrong. 

810
00:47:43,600 --> 00:47:48,120
Like we have to think about the 
nuance of how food works, food 

811
00:47:48,120 --> 00:47:50,360
versus synthetics, all these 
different things. 

812
00:47:51,040 --> 00:47:55,080
We can't just go like, this is 
not the way the science works. 

813
00:47:55,080 --> 00:47:57,400
We can't go, OK, there was a 
study that showed that animals 

814
00:47:57,400 --> 00:48:00,680
are storing more copper, 
therefore we need to feed less 

815
00:48:00,680 --> 00:48:04,040
copper, right? 
It's not that simple. 

816
00:48:04,040 --> 00:48:07,600
So when you look at the original
study, it's a sample of dogs in 

817
00:48:07,600 --> 00:48:09,600
America. 
If you took a random sample of 

818
00:48:09,600 --> 00:48:13,120
dogs, how many of those dogs 
would have been fed a raw diet 

819
00:48:13,120 --> 00:48:17,960
without synthetic copper? 
0 If you took a random sample of

820
00:48:17,960 --> 00:48:20,240
dogs in America, out of all the 
dogs, right? 

821
00:48:20,240 --> 00:48:22,440
One of the things I learned at 
that conference, by the way, 

822
00:48:22,880 --> 00:48:30,920
this is a tangent, is obviously 
like dogs came from wolves and, 

823
00:48:31,000 --> 00:48:34,040
and you know, that was what like
50,000 years ago? 

824
00:48:34,800 --> 00:48:38,800
Interestingly, there's I didn't 
know this, but there's 250,000 

825
00:48:38,800 --> 00:48:43,080
wolves roughly and there's like 
900 million dogs now, which is 

826
00:48:43,080 --> 00:48:46,880
wild. 
So it looks like dogs are 

827
00:48:46,880 --> 00:48:52,440
winning the the the contest 
there, but so going back to the 

828
00:48:52,440 --> 00:48:53,960
copper. 
Thing even have nothing to do 

829
00:48:53,960 --> 00:48:54,720
with that. 
Right. 

830
00:48:55,440 --> 00:48:58,120
Yeah. 
So, so going back to the copper 

831
00:48:58,120 --> 00:49:03,520
thing, so the first thing you 
have to look at is what is 

832
00:49:03,520 --> 00:49:06,720
potentially causing this. 
Here's here's the thing, we 

833
00:49:06,720 --> 00:49:11,120
still don't know 100%, but the 
likely cause of this is 

834
00:49:11,120 --> 00:49:14,640
synthetic copper. 
It is the synthetic copper that 

835
00:49:14,640 --> 00:49:18,160
specifically AFCO change to that
is much more bioavailable. 

836
00:49:18,480 --> 00:49:21,960
This is the same thing with the 
iodine argument as well. 

837
00:49:22,040 --> 00:49:25,280
It's the exact same parallel 
that you run between iodine and 

838
00:49:25,280 --> 00:49:31,640
iodide and also synthetic copper
and naturally existing copper. 

839
00:49:31,840 --> 00:49:35,600
So it's easy to say, well, let's
just reduce copper, Let's not 

840
00:49:35,600 --> 00:49:38,200
feed liver. 
Let's not do this, OK, but we 

841
00:49:38,200 --> 00:49:41,360
have to look at the forms of 
those things, right? 

842
00:49:41,360 --> 00:49:44,280
Why aren't we? 
Why in all the, in some of the 

843
00:49:44,280 --> 00:49:48,400
diets that Green Juju's used and
you know, previous to that, some

844
00:49:48,400 --> 00:49:50,920
of the diets that have been used
that are higher in organ 

845
00:49:50,920 --> 00:49:53,080
content, why haven't we been 
saying this? 

846
00:49:53,440 --> 00:49:56,720
It's because when you actually 
take a look at the data and you 

847
00:49:56,720 --> 00:50:00,280
actually took it the at the 
relevant data in mammals, you 

848
00:50:00,280 --> 00:50:04,240
find that when copper comes from
food, the body has multiple 

849
00:50:04,240 --> 00:50:09,400
layers of basically 
understanding if it needs or 

850
00:50:09,400 --> 00:50:12,560
doesn't need copper and it will 
digest. 

851
00:50:13,040 --> 00:50:15,720
Great example. 
Studies have shown that animals 

852
00:50:15,720 --> 00:50:19,480
that eat a diet that's deficient
in naturally occurring copper 

853
00:50:19,800 --> 00:50:24,480
digest up to 67% of it. 
And that synthetic version is 

854
00:50:24,480 --> 00:50:27,360
like 100% every time. 
And studies have shown that 

855
00:50:27,360 --> 00:50:31,120
mammals that eat diets that have
too much copper digest as little

856
00:50:31,120 --> 00:50:34,200
as 12% of it. 
And it's based on need. 

857
00:50:34,880 --> 00:50:39,880
And so if a diet, if the AFCO 
minimum for copper is, is you 

858
00:50:39,880 --> 00:50:43,680
know, X and you are two or three
times that or four times that 

859
00:50:43,680 --> 00:50:49,680
and it's coming from a natural 
source, it's coming from actual 

860
00:50:49,680 --> 00:50:53,600
food, the body will digest what 
it needs and not digest what it 

861
00:50:53,600 --> 00:50:56,040
needs. 
That's what the the data shows. 

862
00:50:56,480 --> 00:51:00,360
That's not just me reacting to a
trend and going there's more the

863
00:51:00,360 --> 00:51:02,960
copper storage. 
Therefore, we need to take 

864
00:51:02,960 --> 00:51:06,040
copper out of diets. 
Copper is also an essential 

865
00:51:06,040 --> 00:51:09,400
nutrient as well. 
So I am not worried at all about

866
00:51:09,400 --> 00:51:11,760
the copper content in Grey 
Juju's diets. 

867
00:51:11,760 --> 00:51:15,040
And that just goes back to the 
available science, what we have 

868
00:51:15,040 --> 00:51:17,080
to know. 
And it's very similar to the 

869
00:51:17,080 --> 00:51:20,760
iodine iodide thing, right? 
How much kelp is in here? 

870
00:51:20,760 --> 00:51:23,360
Should we not use kelp? 
Should we, you know, is the 

871
00:51:23,360 --> 00:51:29,080
kelp, you know, when it comes 
to, you know, I'm using a 

872
00:51:29,080 --> 00:51:31,120
supplement with kelp, but then 
there's also kelp and the food. 

873
00:51:31,120 --> 00:51:32,400
Am I going to have thyroid 
issues? 

874
00:51:32,720 --> 00:51:36,240
Well, as it turns out, you know,
if you look at the digestibility

875
00:51:36,240 --> 00:51:40,160
across all of those species of 
kelp and seaweed, you have like 

876
00:51:40,160 --> 00:51:43,480
a 10% digestibility rate and 
even some of them as low as like

877
00:51:43,480 --> 00:51:48,200
2%. 
And so it's very, very difficult

878
00:51:48,240 --> 00:51:52,680
to overdo any of these nutrients
when they come from food. 

879
00:51:52,840 --> 00:51:56,760
There are natural systems built 
in that iodine is connected to 

880
00:51:56,760 --> 00:52:00,280
other nutrients connected to 
potassium, which limits the 

881
00:52:00,280 --> 00:52:03,560
absorption of it. 
And so and also other nutrients 

882
00:52:03,560 --> 00:52:07,840
in the diet will digest will 
limit copper, for example. 

883
00:52:08,040 --> 00:52:11,200
So you're never getting a 
straight shot of whatever that 

884
00:52:11,200 --> 00:52:15,160
nutrient is. 
And so I think in in the 

885
00:52:15,160 --> 00:52:18,920
holistic side, we have this 
quest because we're trying to 

886
00:52:18,920 --> 00:52:22,200
appease the conventional side. 
You need this much of this 

887
00:52:22,200 --> 00:52:23,520
nutrient, you need this much of 
this. 

888
00:52:23,600 --> 00:52:26,320
And we're not even considering 
that all those things react 

889
00:52:26,320 --> 00:52:29,640
differently. 
It's kind of like raw milk. 

890
00:52:30,400 --> 00:52:34,600
You know, I have on my computer 
raw milk for 1000 calories 

891
00:52:34,600 --> 00:52:38,160
comparative to the AFCO profiles
and it doesn't hit them all. 

892
00:52:38,840 --> 00:52:41,800
But we know that animals have 
lived off of raw milk and 

893
00:52:41,800 --> 00:52:45,360
completely thrived because the 
nutrients are more bioavailable 

894
00:52:45,720 --> 00:52:49,400
and they're much, much more 
bioavailable and they're made to

895
00:52:49,400 --> 00:52:52,320
be digested. 
And so we're almost becoming 

896
00:52:52,320 --> 00:52:55,760
unholistic in that way. 
And that's where we have to like

897
00:52:55,840 --> 00:52:59,840
step back and go like, hang on, 
let's not always try to appeal 

898
00:52:59,840 --> 00:53:03,040
to the conventional vets and go,
we need to hit this marker, this

899
00:53:03,040 --> 00:53:05,520
marker, this marker. 
We need to hit some of these 

900
00:53:05,520 --> 00:53:07,520
things. 
And, you know, that might be 

901
00:53:07,520 --> 00:53:11,360
something I, I did see a clip 
from the Susan Recker thing 

902
00:53:11,360 --> 00:53:14,680
about, you know, changing some 
of those profiles and looking 

903
00:53:14,680 --> 00:53:18,160
at, hey, what are we, what do we
actually need as a standard for 

904
00:53:18,160 --> 00:53:21,240
these things? 
So, yeah, it was copper. 

905
00:53:21,800 --> 00:53:24,600
Unless your dog has copper 
storage or you're dealing 

906
00:53:24,600 --> 00:53:27,680
particularly with liver disease 
or something and it's coming 

907
00:53:27,680 --> 00:53:29,720
from food, I don't think you 
have to worry about it at all. 

908
00:53:32,920 --> 00:53:38,280
Since you brought up kelp, that 
was a big, that was a hot topic 

909
00:53:38,560 --> 00:53:41,640
this year as well. 
I don't know if you got many 

910
00:53:41,640 --> 00:53:44,280
questions about that. 
There doesn't seem to be, I 

911
00:53:44,280 --> 00:53:48,000
don't know, I haven't dug into 
it enough because I'm just like,

912
00:53:49,040 --> 00:53:51,320
the whole world is toxic. 
I don't know what to tell you, 

913
00:53:51,320 --> 00:53:55,440
but there doesn't seem to be an 
available source of kelp that 

914
00:53:55,440 --> 00:53:59,320
doesn't have quote. 
Whatever too much lead is. 

915
00:54:00,040 --> 00:54:02,360
I don't even know what it is, 
but have you been getting those 

916
00:54:02,360 --> 00:54:07,400
questions as well? 
Not not a ton I think. 

917
00:54:09,280 --> 00:54:13,680
I think when it comes to food 
ingredients, be at your home or 

918
00:54:13,680 --> 00:54:16,120
you know, in buying it 
commercial food or formulating 

919
00:54:16,120 --> 00:54:18,480
for commercial food, you have to
find the best ones you can. 

920
00:54:19,000 --> 00:54:24,000
And there's always going to be 
some level of something, right? 

921
00:54:24,000 --> 00:54:30,440
There's always going to be some 
slight level of something you 

922
00:54:30,440 --> 00:54:31,720
don't want. 
But that's just the world we 

923
00:54:31,720 --> 00:54:33,520
live in. 
And you just have to do your 

924
00:54:33,520 --> 00:54:36,160
best. 
You know, when we when I buy 

925
00:54:36,360 --> 00:54:39,880
food for my family, you know, I 
realized nothing is ever 

926
00:54:39,880 --> 00:54:42,760
perfect, but you just do 
absolutely the best we can. 

927
00:54:42,840 --> 00:54:46,800
You know, a good example of that
if if you know, less now, I 

928
00:54:46,800 --> 00:54:49,480
guess because she's, you know, 
over 4. 

929
00:54:49,480 --> 00:54:53,800
But like, you know, if we're on 
the go and stuff like that, 

930
00:54:54,680 --> 00:54:57,520
those little food pouches, we 
have those. 

931
00:54:57,560 --> 00:55:00,160
We just buy the best possible 
one we can that has organic 

932
00:55:00,160 --> 00:55:02,400
ingredients and grass fed 
animals. 

933
00:55:02,400 --> 00:55:05,280
And do I realize there's 
probably microplastics in it 

934
00:55:05,280 --> 00:55:06,880
because it's in that pouch? 
Yeah. 

935
00:55:07,000 --> 00:55:10,520
But that's life. 
You got to do the best you can. 

936
00:55:10,520 --> 00:55:15,720
And you know, and you also need 
a source of iodine, you know, 

937
00:55:15,760 --> 00:55:19,680
the, the two best sources of 
iodine in my mind are raw milk 

938
00:55:19,680 --> 00:55:22,160
and and seaweed. 
So you just got to make a 

939
00:55:22,160 --> 00:55:23,960
decision on, on where you want 
to go there. 

940
00:55:23,960 --> 00:55:27,920
And with our diets, you know, it
was we, we sought out the best 

941
00:55:27,920 --> 00:55:32,360
possible one that we could find 
for our cup sourcing, which 

942
00:55:32,360 --> 00:55:36,320
comes from Iceland. 
There we go. 

943
00:55:39,360 --> 00:55:45,640
Well, yeah, I I think I know the
students that I have in the 

944
00:55:45,640 --> 00:55:48,400
certification that I, that I 
mentor for when everybody was 

945
00:55:48,400 --> 00:55:51,720
freaking out over this earlier 
this year, which by the way, our

946
00:55:51,720 --> 00:55:55,120
dear, dear friend Connor Brady 
stoked that fire quite a bit 

947
00:55:55,120 --> 00:55:58,160
this year. 
It like everybody was terrified 

948
00:55:58,240 --> 00:56:01,520
and scared and like, Oh my God, 
I'm feeding lead to my pet. 

949
00:56:01,520 --> 00:56:07,520
And I'm like, my reaction to it 
was instead of asking what else 

950
00:56:07,520 --> 00:56:13,880
can we feed, how about we ask 
like, what can we do to clean 

951
00:56:13,880 --> 00:56:15,520
this up? 
Because we have done this to the

952
00:56:15,520 --> 00:56:18,920
point like we have done this and
maybe our focus is in the wrong 

953
00:56:18,920 --> 00:56:22,080
place. 
Instead of like bashing these 

954
00:56:22,520 --> 00:56:25,640
companies that are putting kelp 
out there for us to use, like 

955
00:56:25,920 --> 00:56:29,720
what can we do to actually, I 
don't know, reverse change 

956
00:56:29,720 --> 00:56:34,760
course and clean up the planet? 
Maybe that's to like high level 

957
00:56:34,760 --> 00:56:37,800
for most people to think. 
It's probably too high level for

958
00:56:37,800 --> 00:56:40,920
me to even say because I don't 
have the energy to do it either.

959
00:56:41,200 --> 00:56:43,760
But that's kind of where my head
goes when I hear something like 

960
00:56:43,760 --> 00:56:45,160
that. 
I'm like, yeah, we live in a 

961
00:56:45,160 --> 00:56:47,560
toxic world and we did this, so 
we need to fix it. 

962
00:56:49,080 --> 00:56:52,720
I think that just good, you 
know, that goes back to the 

963
00:56:52,720 --> 00:56:56,080
regulations and how people 
produce food and stuff, but it 

964
00:56:56,080 --> 00:56:58,720
just goes back to like you have 
to find the people that are 

965
00:56:58,720 --> 00:57:02,560
doing it right And that's where 
you spend your money. 

966
00:57:02,600 --> 00:57:06,120
You know, it's kind of like we 
moved our production for our 

967
00:57:06,120 --> 00:57:08,760
veggie frozen veggie blends to 
Pennsylvania this year. 

968
00:57:08,760 --> 00:57:11,400
We just started producing them 
here and you know, we were 

969
00:57:11,400 --> 00:57:15,400
working with Lancaster Farm 
fresh Co-op and they're 

970
00:57:15,400 --> 00:57:19,080
incredible for that's the most 
organic produce I've ever seen. 

971
00:57:19,080 --> 00:57:21,920
It's not just organic, it's the,
you know, they're not using any 

972
00:57:22,200 --> 00:57:25,480
chemical fertilizers. 
It's all actually truly 

973
00:57:25,480 --> 00:57:29,480
regenerative, like it's run by, 
you know, a married couple that 

974
00:57:29,640 --> 00:57:33,440
has a passion for that. 
And so you at Green Juju, we 

975
00:57:33,440 --> 00:57:35,720
just try to get better, you 
know, a better, a better. 

976
00:57:35,720 --> 00:57:41,400
And so we were able to to I 
think make those even better at 

977
00:57:41,400 --> 00:57:42,640
this point. 
And it was actually funny 

978
00:57:42,640 --> 00:57:46,480
because we were filming out 
there and there was a we were 

979
00:57:46,480 --> 00:57:49,120
out because we were, you know, 
that's where we get our beats 

980
00:57:49,120 --> 00:57:53,360
for for vamps, digestive support
and purple cabbage as well. 

981
00:57:53,360 --> 00:57:58,520
And we were out there with the 
guy doing some filming and, and 

982
00:57:58,520 --> 00:58:01,000
we were, they were these little 
beets. 

983
00:58:01,000 --> 00:58:03,040
They weren't mature yet, but 
they're like, oh, pull one of 

984
00:58:03,040 --> 00:58:04,960
those out of the ground and eat,
want to eat it? 

985
00:58:05,360 --> 00:58:07,760
And so we did it and they're 
like, how was it? 

986
00:58:07,760 --> 00:58:10,640
And I was like, well, it was 
covered in manure, so it wasn't 

987
00:58:10,640 --> 00:58:13,400
very good. 
It didn't taste amazing. 

988
00:58:13,400 --> 00:58:17,040
I'm sure my microbiome is like 
loving it but it's covered in 

989
00:58:17,040 --> 00:58:23,320
dirt so not great. 
Well, and I just saw on green 

990
00:58:23,320 --> 00:58:27,800
Juju socials that you're, you're
rinsing all those veggies in 

991
00:58:27,800 --> 00:58:30,960
ozonated water, which I 
absolutely love and want to give

992
00:58:30,960 --> 00:58:37,200
a plug to our friends at O3 Vets
because ozone is, I think 

993
00:58:37,200 --> 00:58:39,480
underrated. 
Like we, this is a really cool 

994
00:58:39,480 --> 00:58:44,080
thing that we have available to 
us that so many, like we could 

995
00:58:44,080 --> 00:58:45,880
be using it in so many ways that
we're not. 

996
00:58:45,880 --> 00:58:47,840
And I like, I'd love that you 
guys are using it. 

997
00:58:49,000 --> 00:58:52,240
Yeah, we just started doing that
up at Urbans, you know, up at 

998
00:58:52,240 --> 00:58:55,440
the with the plant there. 
And it was really fun to be able

999
00:58:55,440 --> 00:58:58,640
to. 
I've been up there a couple 

1000
00:58:58,640 --> 00:59:02,960
times, you know, and then Kelly 
and even Antoine has been up 

1001
00:59:02,960 --> 00:59:04,280
there. 
Kelly's been out there a couple 

1002
00:59:04,280 --> 00:59:05,640
times. 
Antoine was up there the last 

1003
00:59:05,640 --> 00:59:08,720
time, you know, because when you
switch production and go through

1004
00:59:08,720 --> 00:59:10,480
things, you know, it's 
different. 

1005
00:59:10,960 --> 00:59:13,680
We it's a different place, it's 
a different equipment. 

1006
00:59:13,680 --> 00:59:15,360
So you have to like run through 
those things. 

1007
00:59:15,920 --> 00:59:20,240
So, but it's always fun to go up
there and you know, we're hands 

1008
00:59:20,240 --> 00:59:23,000
on probably the slowest day of 
the year because I'm, you know, 

1009
00:59:23,200 --> 00:59:26,160
helping them. 
But outside of that, I think 

1010
00:59:26,160 --> 00:59:29,200
it's I always loved throughout 
my entire career, I loved 

1011
00:59:29,800 --> 00:59:33,720
production, you know, getting in
there, doing it, doing the 

1012
00:59:33,720 --> 00:59:38,160
things, dipping with things. 
But that was a nice we got. 

1013
00:59:38,160 --> 00:59:42,280
We have a really good safety 
system and steps, you know, from

1014
00:59:42,280 --> 00:59:46,800
Jose water to some organic acids
and that kind of stuff to, to 

1015
00:59:46,840 --> 00:59:51,360
get those where they need to be.
And yeah, I'm just really proud 

1016
00:59:51,360 --> 00:59:53,000
that, you know, we can make it 
here in Pennsylvania. 

1017
00:59:56,040 --> 00:59:57,560
That's awesome. 
I don't know if you know that 

1018
00:59:58,000 --> 01:00:03,160
we're in an hour. 
Well, I think we all know how 

1019
01:00:03,240 --> 01:00:05,800
much you love Pennsylvania, and 
I still haven't been there. 

1020
01:00:08,200 --> 01:00:12,520
Yeah, well, you're missing out. 
Clearly, the tour is always 

1021
01:00:12,520 --> 01:00:17,360
available. 
Yeah, OK, I might come this 

1022
01:00:17,360 --> 01:00:18,600
spring. 
I'm not coming during the 

1023
01:00:18,600 --> 01:00:19,480
winter. 
It's too cold. 

1024
01:00:20,680 --> 01:00:22,920
Yeah, that's, that's fair. 
It's beautiful. 

1025
01:00:22,920 --> 01:00:24,080
I mean, today it was a little 
bit rainy. 

1026
01:00:24,080 --> 01:00:27,440
It was beautiful. 
Right now, it's very the fall is

1027
01:00:27,440 --> 01:00:37,080
in full effect. 
So last year you said that y'all

1028
01:00:37,080 --> 01:00:41,280
were going to be slowing things 
down for 20/25/2024 was crazy. 

1029
01:00:41,280 --> 01:00:44,000
You're slowing things down for 
2025 That did not happen. 

1030
01:00:44,360 --> 01:00:47,040
So are you going to make the 
same prediction? 

1031
01:00:47,040 --> 01:00:50,840
Are we going to have like a like
an like a we're going to we're 

1032
01:00:50,840 --> 01:00:53,720
going to bet on the side like 
are we going to slow down? 

1033
01:00:53,720 --> 01:00:56,360
Are we not going to slow down? 
What have we got 20 bucks on? 

1034
01:01:02,880 --> 01:01:06,880
I feel like they're well. 
So I can say one thing that is 

1035
01:01:06,880 --> 01:01:10,800
definitely coming out, which is 
the frozen version of the extras

1036
01:01:10,800 --> 01:01:14,680
line. 
So, but I think people saw that 

1037
01:01:14,680 --> 01:01:16,920
coming. 
So you know, the plan is to 

1038
01:01:16,920 --> 01:01:19,480
release the 1 as soon as 
possible and freeze dried and 

1039
01:01:19,480 --> 01:01:21,680
then in the spring do the 
frozen. 

1040
01:01:21,920 --> 01:01:25,520
So not even that long from now 
really honestly from a business 

1041
01:01:25,520 --> 01:01:28,600
perspective and from education 
and all that, that's probably 

1042
01:01:28,600 --> 01:01:31,320
the focus, you know, is the 
frozen version. 

1043
01:01:31,320 --> 01:01:33,560
I think the chicken 1's going to
be really popular, especially 

1044
01:01:33,560 --> 01:01:35,560
because the price point is 
lower, like the beef, you know, 

1045
01:01:35,560 --> 01:01:40,080
on the lower end there. 
But if I had to say, I don't 

1046
01:01:40,080 --> 01:01:43,520
know this honestly because we 
haven't gone over next year yet 

1047
01:01:43,520 --> 01:01:48,720
in full detail, But if I had to 
guess, I would say there's 

1048
01:01:48,720 --> 01:01:51,280
probably other things should 
there be? 

1049
01:01:51,480 --> 01:01:53,000
Probably not. 
Will there be? 

1050
01:01:53,000 --> 01:02:00,120
Yes, probably so, but we do with
the caveat of we never do things

1051
01:02:00,120 --> 01:02:02,440
just to do them. 
There's no part of me that goes 

1052
01:02:02,440 --> 01:02:07,000
like, well, we we're releasing 
something at Global, so we have 

1053
01:02:07,000 --> 01:02:09,080
to release something at Super 
Zoo, right? 

1054
01:02:09,080 --> 01:02:13,880
Like I don't ever think that 
way, but there's always things 

1055
01:02:14,480 --> 01:02:18,080
cooking on the back burner, 
things we talked about moving 

1056
01:02:18,080 --> 01:02:20,960
into and then also surprise 
things that are like, oh, OK, 

1057
01:02:21,000 --> 01:02:23,760
well this came available, let's 
do it. 

1058
01:02:24,160 --> 01:02:26,480
And so we'll see what happened. 
But I'm looking forward to the 

1059
01:02:26,480 --> 01:02:30,040
year that's already crazy how 
much it fills up. 

1060
01:02:30,040 --> 01:02:33,280
And I already have until maybe 
up until April scheduled 

1061
01:02:33,400 --> 01:02:35,960
already. 
So you know, it fills up pretty 

1062
01:02:35,960 --> 01:02:38,600
quickly. 
Wow. 

1063
01:02:38,680 --> 01:02:43,440
Well, what is your take away 
from 2025? 

1064
01:02:43,440 --> 01:02:45,600
It was a crazy year. 
What's your take away? 

1065
01:02:45,880 --> 01:02:50,280
Is there anything that you 
learned or unlearned this year 

1066
01:02:50,320 --> 01:02:53,520
that you're going to take with 
you moving forward? 

1067
01:02:53,520 --> 01:02:56,240
Like something that you were 
like, oh wow, this is this is a 

1068
01:02:56,240 --> 01:02:59,960
change. 
Well, I think for Green Juju, 

1069
01:03:00,200 --> 01:03:03,120
we've had to because just 
because a lot of external 

1070
01:03:03,120 --> 01:03:06,000
factors, we've had to pivot a 
lot with our release schedules 

1071
01:03:06,000 --> 01:03:08,040
and stuff and how we were doing 
things this year. 

1072
01:03:08,640 --> 01:03:11,480
Certain products had to come out
when other ones were going to 

1073
01:03:11,480 --> 01:03:12,960
come out in a lot of different 
things. 

1074
01:03:13,360 --> 01:03:17,440
So I, I think one of the things 
we're hitting now, especially 

1075
01:03:17,440 --> 01:03:21,000
now that we're a food company 
that's, you know, doing all 

1076
01:03:21,000 --> 01:03:24,840
these things, is we kind of have
to go with the flow and be able 

1077
01:03:24,840 --> 01:03:29,000
to, you know, really do the best
we can and, and pivot there. 

1078
01:03:29,080 --> 01:03:32,520
So I think that was my, my big 
green juju lesson. 

1079
01:03:34,840 --> 01:03:38,200
That's a hard question when it 
comes to like nutrition and, 

1080
01:03:38,200 --> 01:03:42,040
and, you know, learning and 
unlearning. 

1081
01:03:46,120 --> 01:03:53,160
I think you know, what 2025 
showed me was we're ready for 

1082
01:03:53,160 --> 01:03:56,560
something. 
We're ready for a leap in the 

1083
01:03:56,560 --> 01:03:59,000
nutrition world. 
We're ready for a leap and 

1084
01:03:59,000 --> 01:04:02,120
understanding and where people 
are going. 

1085
01:04:02,280 --> 01:04:05,080
And especially in the industry, 
in the, in the pet food industry

1086
01:04:05,080 --> 01:04:07,880
generally, I think we've just 
all been relying on all the 

1087
01:04:08,640 --> 01:04:13,280
steady information for so long. 
And this is what this is what a 

1088
01:04:13,280 --> 01:04:15,960
good dive is for an animal. 
While we're still figuring that 

1089
01:04:15,960 --> 01:04:19,400
out, we need to push and I think
the industry as a whole just 

1090
01:04:19,400 --> 01:04:23,560
needs to jump to a new, a new 
understanding and I don't mean a

1091
01:04:23,560 --> 01:04:26,880
new understanding and like based
now, it's just a new 

1092
01:04:26,880 --> 01:04:29,960
understanding and that we need 
to push forward in that. 

1093
01:04:30,520 --> 01:04:33,720
In a lot of ways, we haven't 
done that in a very long time, 

1094
01:04:33,800 --> 01:04:37,000
especially in in the industry, 
you know, because, because 

1095
01:04:37,000 --> 01:04:39,200
there's two different kind of 
people you deal with. 

1096
01:04:40,240 --> 01:04:43,920
The first one is like people 
that make food at home and they 

1097
01:04:43,920 --> 01:04:46,040
research nutrition and they do 
all these things. 

1098
01:04:47,800 --> 01:04:49,800
Sorry, if you could hear, I 
don't know if you can hear that,

1099
01:04:49,800 --> 01:04:51,560
but there's very loud people 
right over there. 

1100
01:04:52,040 --> 01:04:54,320
So the first one is like the 
kind of people who make their 

1101
01:04:54,320 --> 01:04:58,040
own food and, and, and, you 
know, research how to make 

1102
01:04:58,040 --> 01:05:00,200
diets. 
And then the second thing is the

1103
01:05:00,360 --> 01:05:03,560
commercial side of pet food and,
and who we deal with more, which

1104
01:05:03,560 --> 01:05:05,880
is like people who produce this 
commercially. 

1105
01:05:06,360 --> 01:05:09,480
And that's where I think both 
need to make a jump, honestly. 

1106
01:05:09,520 --> 01:05:12,200
You know, how many how, how 
often can we just talk about the

1107
01:05:12,200 --> 01:05:14,040
same things over and over again,
right? 

1108
01:05:14,400 --> 01:05:17,640
Like, like what I was talking 
about earlier, how much Oregon 

1109
01:05:17,640 --> 01:05:22,000
need how much, like how, how, 
how often can we talk about that

1110
01:05:22,000 --> 01:05:24,080
and not think about a new way 
forward? 

1111
01:05:24,440 --> 01:05:30,080
So hopefully 2026 is the year 
for all of us to to kind of seek

1112
01:05:30,080 --> 01:05:32,960
to, you know, help our dogs live
even better lives. 

1113
01:05:33,520 --> 01:05:37,440
And cats, we like cats too. 
I say dogs a lot, but cats shout

1114
01:05:37,440 --> 01:05:39,560
out to cats. 
I don't want the cat people to 

1115
01:05:39,560 --> 01:05:43,840
kill me so. 
Shout out to the cats. 

1116
01:05:44,080 --> 01:05:49,040
Well, fortunately the green Juju
foods are very palatable to 

1117
01:05:49,040 --> 01:05:52,240
cats, so that works. 
That's very true. 

1118
01:05:52,440 --> 01:05:56,280
And the new ones are as well. 
I'm just going to throw that out

1119
01:05:56,280 --> 01:06:01,480
there. 
Yeah, the chicken and sardines. 

1120
01:06:01,520 --> 01:06:03,160
So, well, I mean, I think that's
a good way. 

1121
01:06:05,840 --> 01:06:07,120
Yeah. 
Well, they certainly like 

1122
01:06:07,120 --> 01:06:10,160
sardines, that's for sure. 
And chicken is very popular for 

1123
01:06:10,160 --> 01:06:12,640
cats. 
Very popular though. 

1124
01:06:12,640 --> 01:06:15,080
Mine love rabbit. 
Mine are big fans of Rabbit. 

1125
01:06:15,800 --> 01:06:18,120
Oh, and I think that's pretty 
universal too, though. 

1126
01:06:18,840 --> 01:06:24,960
Like, I think I feel like they, 
I feel like, you know, and, and 

1127
01:06:24,960 --> 01:06:31,680
I've also don't get into the 
like, so rabbit cows, you know, 

1128
01:06:31,960 --> 01:06:36,640
pigs, whatever. 
They're all just, you know, 

1129
01:06:36,640 --> 01:06:38,280
protein. 
Like when it comes to the 

1130
01:06:38,280 --> 01:06:41,160
digestibility, their proteins 
that are made-up of amino acids,

1131
01:06:41,160 --> 01:06:43,160
those amino acids are in 
different arrangements. 

1132
01:06:43,520 --> 01:06:46,040
I don't necessarily buy the 
argument that like you should 

1133
01:06:46,040 --> 01:06:49,000
only feed your cat things they 
could have brought down in the 

1134
01:06:49,000 --> 01:06:55,560
wild because their bodies aren't
because like it's the same amino

1135
01:06:55,560 --> 01:06:57,880
acids, they're just in a 
slightly different arrangement. 

1136
01:06:57,880 --> 01:07:01,360
So I don't, you know, I don't, I
don't know that could be true, 

1137
01:07:01,360 --> 01:07:04,760
but I just have never seen 
anything that would show me that

1138
01:07:04,760 --> 01:07:06,760
that's true. 
That's why, you know, I tons of 

1139
01:07:06,760 --> 01:07:10,560
cats love pork. 
Pork is very palatable for cats.

1140
01:07:10,560 --> 01:07:13,840
We've we've come to find out And
so, but for whatever reason, it 

1141
01:07:13,840 --> 01:07:16,000
does seem like a lot of cats 
like rabbit. 

1142
01:07:16,320 --> 01:07:20,320
So it may be related to that, 
may not, but it just depends. 

1143
01:07:22,000 --> 01:07:23,760
I don't know. 
I mean, my cats like pork, too. 

1144
01:07:23,760 --> 01:07:28,640
So, see, there you go. 
Well, I think that's a yeah. 

1145
01:07:28,640 --> 01:07:32,520
I think that's a good way to to 
end the year with hopes for 2026

1146
01:07:32,520 --> 01:07:35,360
that you just gave us. 
And I just want to thank you 

1147
01:07:35,360 --> 01:07:37,880
again for being here. 
My dog is whining at me and 

1148
01:07:38,280 --> 01:07:42,120
scratching at the door. 
So I think I'm going to kind of 

1149
01:07:42,120 --> 01:07:46,120
have to say to have have a 
fabulous new year to everybody. 

1150
01:07:46,120 --> 01:07:48,000
And thank you so much for being 
here again, Billy. 

1151
01:07:48,000 --> 01:07:49,280
It's always a pleasure having 
you. 

1152
01:07:51,040 --> 01:07:57,800
Of course, anytime. 
All right guys, give your pets 

1153
01:07:57,800 --> 01:08:00,440
some extra love from me and from
Billy this week and I will talk 

1154
01:08:00,440 --> 01:08:01,360
to you next week.