1 00:00:00,040 --> 00:00:03,120 Grass fed, which is really important because when you have 2 00:00:03,120 --> 00:00:07,400 bison they are by nature on the prairies and on the grasslands. 3 00:00:07,520 --> 00:00:11,800 The grasslands are the largest opportunity for agriculture to 4 00:00:11,800 --> 00:00:15,120 have carbon sequestration happen, which is really a 5 00:00:15,120 --> 00:00:18,400 foundational concept of why regenerative AG to your point 6 00:00:18,400 --> 00:00:20,800 earlier Jessica is going to save the planet when when you have 7 00:00:20,800 --> 00:00:25,000 big animals like bison and cattle on the grasslands, they 8 00:00:25,000 --> 00:00:27,400 are directly contributing to carbon sequestration. 9 00:00:27,560 --> 00:00:30,280 If you take those animals off the grasslands, the carbon 10 00:00:30,280 --> 00:00:32,560 sequestration drops. You need the animals to be 11 00:00:32,560 --> 00:00:34,160 there. And this is science that that a 12 00:00:34,160 --> 00:00:36,040 lot of native cultures knew forever. 13 00:00:36,040 --> 00:00:40,640 We're rediscovering it now when we buy our bison, when we buy 14 00:00:40,640 --> 00:00:43,320 our beef. The reason it's grass fed is 15 00:00:43,320 --> 00:00:46,000 because we want to make sure that those animals are spending 16 00:00:46,120 --> 00:00:49,080 all their life or the majority of their life on grassful lands 17 00:00:49,320 --> 00:00:50,520 because that's better for the planet. 18 00:00:50,640 --> 00:00:54,480 It also creates A healthier, more nutrient dense products for 19 00:00:54,480 --> 00:00:56,600 the dog. Welcome back pet parent. 20 00:00:56,600 --> 00:00:58,920 I have another. Really cool interview for you 21 00:00:58,920 --> 00:01:02,880 today. I have been a big fan of Westpaw 22 00:01:03,040 --> 00:01:07,560 for more than a decade now and I have Spencer Williams with us 23 00:01:07,640 --> 00:01:10,400 today. He is the creator. 24 00:01:10,400 --> 00:01:14,760 He's the founder of Westpaw which is a Bozeman, Mt based 25 00:01:14,760 --> 00:01:17,640 business. They produce eco friendly pet 26 00:01:17,640 --> 00:01:21,120 toys and treats. Their beds are some of my 27 00:01:21,120 --> 00:01:22,840 favorite. In fact, if you walk into my 28 00:01:22,840 --> 00:01:26,600 house, I have way more beds than I have pets, and they are all 29 00:01:27,040 --> 00:01:30,360 Westpaw beds. 100% of them are Westpaw beds. 30 00:01:30,360 --> 00:01:34,160 They focus on environmentally friendly business methods and 31 00:01:34,160 --> 00:01:37,520 product materials, including recycled, recyclable, 32 00:01:37,760 --> 00:01:40,760 regenerative and organic materials. 33 00:01:40,760 --> 00:01:43,960 Westpaw became the first pet product manufacturer to become a 34 00:01:44,000 --> 00:01:47,200 certified B Corp, which we'll talk about today. 35 00:01:47,600 --> 00:01:51,920 In 2015, they also became Montana's first benefit 36 00:01:51,920 --> 00:01:55,680 corporation. Spencer, thank you so much for 37 00:01:55,680 --> 00:01:58,040 being here with us today. How the heck are you? 38 00:01:58,720 --> 00:02:01,720 Jessica, this is such an honor to be with you and what an 39 00:02:01,720 --> 00:02:04,080 amazing introduction. Thank you so much for just 40 00:02:04,080 --> 00:02:07,720 welcoming us on to the show here and and for the education that 41 00:02:07,720 --> 00:02:10,240 you provide to all your viewers and listeners. 42 00:02:10,240 --> 00:02:12,280 It means a great deal to be a part of this, Jessica, so thank 43 00:02:12,280 --> 00:02:14,920 you very much. Thank you, I appreciate it. 44 00:02:14,920 --> 00:02:17,120 So for those of you who are new here, my name is Jessica. 45 00:02:17,120 --> 00:02:19,120 I am the host of the pet parenting Reset podcast that you 46 00:02:19,120 --> 00:02:21,760 are listening to right now. I am a certified cater 47 00:02:21,760 --> 00:02:23,640 nutritionist and a holistic pet health coach. 48 00:02:23,920 --> 00:02:27,720 And on this podcast we talked about improving our pets health 49 00:02:27,720 --> 00:02:32,280 and well-being and with that also our health and well-being. 50 00:02:33,320 --> 00:02:36,720 One of the things we talked about a lot on this podcast, 51 00:02:36,720 --> 00:02:41,320 because I am very passionate about it, is how we need to do 52 00:02:41,320 --> 00:02:45,160 better to take care of the Earth, of our environment. 53 00:02:45,160 --> 00:02:47,880 I'm very passionate about regenerative agriculture. 54 00:02:48,120 --> 00:02:49,800 I believe it will save the planet. 55 00:02:50,800 --> 00:02:55,120 And so I'm really actually the very first thing I did before I 56 00:02:55,120 --> 00:02:59,720 ever became a dog trainer was I decided I was going to start an 57 00:02:59,720 --> 00:03:04,920 online store for pet supplies and I had the darndest time 58 00:03:04,920 --> 00:03:09,880 because at the time I was like all well, it had to be 100% US 59 00:03:10,040 --> 00:03:14,680 made products and I had the hardest time, but I did have 60 00:03:14,680 --> 00:03:20,120 West Palm products on my site. So I have been a big fan of West 61 00:03:20,120 --> 00:03:23,360 Palm for a very, very long time. And just like I know I told you 62 00:03:23,360 --> 00:03:26,920 I got super zoo when we met this year, I've been to the Super 63 00:03:26,920 --> 00:03:28,400 zoo. I mean, I've been to the West 64 00:03:28,400 --> 00:03:32,160 Palm booth at Super Zoo every year that I've been, but this 65 00:03:32,160 --> 00:03:34,080 year was the first year that I got to meet you. 66 00:03:34,320 --> 00:03:38,360 And I tell them every year, please bring back the hemp. 67 00:03:38,360 --> 00:03:41,560 But sorry, pet parents, you already know that I talk all the 68 00:03:41,560 --> 00:03:45,960 time about needing to stop as much as we possibly can, feeding 69 00:03:45,960 --> 00:03:48,880 our fur babies garbage, for lack of a better word. 70 00:03:48,880 --> 00:03:51,360 That's what we talk about here a lot. 71 00:03:51,680 --> 00:03:53,880 And again, doing the best we can. 72 00:03:54,480 --> 00:03:57,480 That is the message above any and everything else. 73 00:03:57,720 --> 00:04:00,360 The more we learn, the more we know we need to make some 74 00:04:00,360 --> 00:06:18,320 changes. And by the way, let me know how 75 00:06:18,320 --> 00:06:19,640 it goes. You know me. 76 00:06:19,720 --> 00:06:21,400 You can always reach out to me on Instagram. 77 00:06:21,680 --> 00:06:23,680 I'm here to talk to you all the time. 78 00:06:23,680 --> 00:06:25,000 I want to know. Let me know about it. 79 00:06:25,200 --> 00:06:30,200 To try Legacy Biome for your dog, visit legacybiome.com and 80 00:06:30,200 --> 00:06:37,320 use code TPPR 10. That's TPPR 10 for 10% off. 81 00:06:38,200 --> 00:06:41,040 I've been to the Super Zoo. I mean, I've been to the westpaw 82 00:06:41,840 --> 00:06:44,640 booth at Super Zoo every year that I've been, but this year 83 00:06:44,640 --> 00:06:46,360 was the first year that I got to meet you. 84 00:06:46,680 --> 00:06:50,720 And I tell them every year, please bring back the hemp. 85 00:06:51,560 --> 00:06:54,400 Those are in the way back. So we used to, you know, so we 86 00:06:54,400 --> 00:06:59,480 have over the course of our so W Paws in our 30th year, we'll 87 00:06:59,480 --> 00:07:03,000 celebrate anniversary this summer and it's amazing journey. 88 00:07:03,000 --> 00:07:05,760 And it started with plush toys and beds. 89 00:07:05,760 --> 00:07:09,040 The product lines grew and evolved and, and as you know, 90 00:07:09,040 --> 00:07:12,640 sadly like we don't produce beds anymore, but a lot of our beds, 91 00:07:12,640 --> 00:07:14,480 thank goodness are still in use today. 92 00:07:14,960 --> 00:07:18,040 And we were always really innovative with the materials. 93 00:07:18,040 --> 00:07:19,640 And so you mentioned hemp, right? 94 00:07:19,640 --> 00:07:24,000 And we even had color grown organic US cotton beds. 95 00:07:24,000 --> 00:07:26,880 I mean, we've had all this really innovative thing because 96 00:07:27,120 --> 00:07:30,760 we wanted to bring great quality environmentally fronting 97 00:07:30,760 --> 00:07:33,960 materials to our production. And we wanted to do that not 98 00:07:33,960 --> 00:07:38,600 only to sell a better product for for pet parents, but when a 99 00:07:38,600 --> 00:07:42,160 manufacturer like Westpaw is able to create demand in the 100 00:07:42,160 --> 00:07:46,440 supply chain, then that creates goodness all the way up the 101 00:07:46,440 --> 00:07:48,520 supply chain, which is what we want, right. 102 00:07:48,640 --> 00:07:51,960 When you mentioned like the hemp product, you know, sourcing hemp 103 00:07:51,960 --> 00:07:54,560 is a really great material. It's great for the planet, super 104 00:07:54,560 --> 00:07:56,360 durable, and it can be incredibly soft. 105 00:07:56,360 --> 00:07:59,000 So we made the hemp leashes, we made hemp toys. 106 00:07:59,000 --> 00:08:04,080 But what we really doing is how does West Paw stimulate the 107 00:08:04,280 --> 00:08:08,720 economic engine that allows for producers to create these more 108 00:08:08,720 --> 00:08:10,280 environmentally friendly materials? 109 00:08:10,520 --> 00:08:12,040 That's one of our jobs at West Paw. 110 00:08:12,040 --> 00:08:14,560 It's not only thinking about the pet parent, thinking about how 111 00:08:14,560 --> 00:08:16,480 do we create a supply chain that matters. 112 00:08:16,480 --> 00:08:19,800 And while we don't do those kind of products any longer, Jessica, 113 00:08:19,800 --> 00:08:22,720 they have been a legacy part of West Paw because they've 114 00:08:22,720 --> 00:08:26,040 developed, I think a brand and appreciation people have for the 115 00:08:26,040 --> 00:08:29,320 way we look at materials and the way we look at manufacturing and 116 00:08:29,320 --> 00:08:32,480 the way we want to serve our planet and our pets together. 117 00:08:33,320 --> 00:08:36,039 Yeah. Well, I really, I want to get 118 00:08:36,039 --> 00:08:37,720 like a better introduction from you for sure. 119 00:08:37,720 --> 00:08:41,440 But I just want to say that it was, it was my first 120 00:08:41,440 --> 00:08:46,960 introduction into the benefits of hemp was learning buying 121 00:08:46,960 --> 00:08:49,720 these hemp beds and like learning why I wanted them. 122 00:08:49,720 --> 00:08:53,640 And I am a big fan and proponent of lots of different hemp 123 00:08:53,640 --> 00:08:56,280 products today. And that was my first 124 00:08:56,280 --> 00:08:59,040 introduction. So it did exactly what it was 125 00:08:59,040 --> 00:09:01,680 supposed to do. Yeah, that's important. 126 00:09:01,920 --> 00:09:04,720 Let's rewind a little bit. Can you tell me a little bit 127 00:09:04,880 --> 00:09:09,320 about like how you started Westpaw and why you chose the 128 00:09:09,320 --> 00:09:15,240 mission for Westpaw and not just make more pet toys because 129 00:09:15,280 --> 00:09:18,240 anybody can do that? Yes, that's a great question, 130 00:09:18,240 --> 00:09:20,160 Jessica. So I'll go in the way back, 131 00:09:20,160 --> 00:09:21,800 right? So I've always been connected to 132 00:09:21,800 --> 00:09:25,680 the land here in Montana. My family were homesteaders and 133 00:09:25,680 --> 00:09:28,880 so they came out and worked the land and created a ranch in the 134 00:09:28,880 --> 00:09:31,800 town that I grew up in. It's a rural part of Montana in 135 00:09:31,800 --> 00:09:35,320 Columbus, Mt and my dad still lives there. 136 00:09:35,320 --> 00:09:38,520 So growing up, you know, around animals growing up on the land, 137 00:09:38,520 --> 00:09:41,560 you developed an appreciation for how you're going to care for 138 00:09:41,560 --> 00:09:43,560 the animals, how you're going to care for the land and the 139 00:09:43,560 --> 00:09:45,040 productivity you get from all of that. 140 00:09:45,160 --> 00:09:48,280 And so I guess I grew up really hands on, but you have to then 141 00:09:48,280 --> 00:09:51,920 Fast forward to the early 90s. Economics in Montana aren't 142 00:09:51,920 --> 00:09:54,040 great in Montana has a very rural state. 143 00:09:54,040 --> 00:09:57,720 It's becoming less rural. But when I started this business 144 00:09:57,720 --> 00:10:03,360 in 1996, the first thought I had was how do I create a job for me 145 00:10:03,840 --> 00:10:06,600 that has the ability to create more jobs in my community. 146 00:10:07,240 --> 00:10:11,760 And by building this idea of like 1 + 1 could be more than 147 00:10:11,760 --> 00:10:14,920 two, I thought, gosh, couldn't this company continue to 148 00:10:14,920 --> 00:10:17,120 manufacture product right here in Montana? 149 00:10:18,280 --> 00:10:22,560 And so as I thought about that, it was the guiding light through 150 00:10:22,560 --> 00:10:25,880 the whole development of this business over nearly 30 years 151 00:10:25,880 --> 00:10:30,720 now is how do we manufacture here rather than importing it 152 00:10:30,720 --> 00:10:33,400 from some foreign factory. And don't get me wrong, Jessica, 153 00:10:33,400 --> 00:10:36,760 I don't mind that there's foreign factories that are 154 00:10:36,880 --> 00:10:38,960 producing incredible products worldwide. 155 00:10:39,280 --> 00:10:41,080 This is not a sort of political statement. 156 00:10:41,080 --> 00:10:43,480 It's more of an investment statement into my community. 157 00:10:43,640 --> 00:10:46,240 If I manufacture here, there's a couple things that happen. 158 00:10:46,320 --> 00:10:49,680 There's a tangential, direct, tangential benefit to our local 159 00:10:49,680 --> 00:10:52,120 community with a more diverse workforce. 160 00:10:52,560 --> 00:10:55,440 Manufacturing is one of the most beautiful types of businesses in 161 00:10:55,440 --> 00:10:58,160 my mind because you have all sorts of diversity. 162 00:10:58,640 --> 00:11:01,960 We've got men, we've got women, we've got people who are able to 163 00:11:01,960 --> 00:11:03,880 work on injection welding presses, We have people who are 164 00:11:03,880 --> 00:11:06,440 able to do accounting and product development and sales, 165 00:11:06,760 --> 00:11:10,640 everything in between that exists in manufacturing. 166 00:11:10,640 --> 00:11:12,560 That diversity is a beautiful thing. 167 00:11:12,920 --> 00:11:15,960 That's why we wanted to create this business here as a great 168 00:11:15,960 --> 00:11:19,680 jobs in our community. And to do so, we thought let's 169 00:11:19,680 --> 00:11:22,680 source the materials that we'd be proud to do in our own 170 00:11:22,680 --> 00:11:27,400 factory and then be able to tell that story to differentiate the 171 00:11:27,400 --> 00:11:31,040 brand, to give more value, more benefit to our customers. 172 00:11:31,520 --> 00:11:35,960 And that was the origin story is let's create jobs with dignity 173 00:11:36,120 --> 00:11:40,120 in Montana and then grow the business to a global supplying 174 00:11:40,360 --> 00:11:43,200 pets around the world. And and that's been a fun 175 00:11:43,200 --> 00:11:44,920 journey. It's been a really exciting and 176 00:11:44,920 --> 00:11:47,480 challenging journey. This is not something that 177 00:11:47,480 --> 00:11:49,800 people write about in their textbooks at Business School. 178 00:11:49,800 --> 00:11:52,800 Hey, let's let's start a pet product manufacturing company in 179 00:11:52,800 --> 00:11:54,480 rural Montana in the next port around the world. 180 00:11:54,640 --> 00:11:56,960 It's not an easy path, but it's the right path for us. 181 00:11:57,640 --> 00:12:01,720 Yeah, well, and I, I do want to say, you know, you're still 182 00:12:01,840 --> 00:12:07,800 making an incredible toys for dogs and everything that I have 183 00:12:07,800 --> 00:12:12,280 ever purchased from West Paw is still in circulation in my home 184 00:12:12,280 --> 00:12:15,320 today. And that to me is like a huge 185 00:12:15,320 --> 00:12:19,000 testament for the quality of the brand and why I have been 186 00:12:19,000 --> 00:12:21,280 wanting to have you on the the podcast for so long. 187 00:12:22,040 --> 00:12:26,160 I still to this day, every time I talk to people, everybody's 188 00:12:26,160 --> 00:12:31,080 like, cats love catnip. To this day, everybody I talked 189 00:12:31,080 --> 00:12:33,360 to, I'm like, I wish Westpaw still made cattle. 190 00:12:33,520 --> 00:12:36,600 This is how far back I'm going. You going way back? 191 00:12:36,600 --> 00:12:38,240 That's awesome. That's awesome. 192 00:12:38,760 --> 00:12:40,640 I swear it was the best catnip ever. 193 00:12:40,760 --> 00:12:43,280 Yeah. Well, it was, it was again, this 194 00:12:43,280 --> 00:12:48,480 is the idea of like we starting in 1996, we were buying catnip 195 00:12:48,960 --> 00:12:53,840 grown in Oregon, certified by Oregon Tilf as organic. 196 00:12:54,520 --> 00:12:56,680 There was no USDA organic at this time. 197 00:12:57,360 --> 00:13:00,520 So we actually paid a premium to have a third party certified as 198 00:13:00,520 --> 00:13:02,960 organic. And I would say like in Bozeman, 199 00:13:02,960 --> 00:13:07,240 Mt in 1996, I don't know if you could have bought a head of 200 00:13:07,240 --> 00:13:10,160 lettuce that was certified organic, but we were selling 201 00:13:10,160 --> 00:13:13,880 organic catnip worldwide. And I think when you wonder why 202 00:13:13,880 --> 00:13:16,840 was that catnip so good, there's a couple things about it. 203 00:13:16,840 --> 00:13:20,840 It was wait the way the way we had it harvested and when so 204 00:13:20,840 --> 00:13:25,160 that it had the most pungent catnip order for the cats. 205 00:13:25,720 --> 00:13:29,520 But it was also about this idea of clean agriculture. 206 00:13:30,440 --> 00:13:35,960 This farm producing organic catnip created such nutrient 207 00:13:35,960 --> 00:13:40,160 dense soil and in their organic management practices pictured 208 00:13:40,160 --> 00:13:43,560 back in the 90s, very, very much part of the earth in that 209 00:13:43,560 --> 00:13:46,240 practice and it created a much better product. 210 00:13:46,560 --> 00:13:50,280 So you pay premium products for organic work with a local farm 211 00:13:50,280 --> 00:13:53,240 really with nutrient dense fields and it's just creates an 212 00:13:53,240 --> 00:13:56,360 incredible product. So that's where the idea of 213 00:13:56,360 --> 00:13:59,080 philosophy of like taking good care of the planet meets high 214 00:13:59,080 --> 00:14:01,040 premium quality product that pets love. 215 00:14:02,320 --> 00:14:04,200 I swear we're going to talk about products that you have 216 00:14:04,200 --> 00:14:06,280 available today. I just, I want people to 217 00:14:06,280 --> 00:14:11,440 understand that this isn't trendy for you. 218 00:14:11,800 --> 00:14:15,160 This is something you've been doing for a really long time 219 00:14:15,320 --> 00:14:19,960 with intention. And even today, because you have 220 00:14:19,960 --> 00:14:26,440 expanded into treats and chews and different things, there's 221 00:14:26,440 --> 00:14:29,440 intention behind it. So can we just first start 222 00:14:29,440 --> 00:14:34,920 talking a little bit about the toys and the intention with the 223 00:14:34,920 --> 00:14:38,440 toys and the the components of the to like how you're making 224 00:14:38,440 --> 00:14:40,280 the toys? Because like I said, every 225 00:14:40,280 --> 00:14:43,480 single thing that I have ever purchased from from West Paw is 226 00:14:43,480 --> 00:14:45,320 still in use in my home. That's awesome. 227 00:14:45,360 --> 00:14:47,840 That's awesome. Well, you talk about durability 228 00:14:47,840 --> 00:14:51,280 is, is really when you think about the way in which we can 229 00:14:51,280 --> 00:14:55,120 impact the planet in a positive manner is that we have things 230 00:14:55,120 --> 00:14:59,080 that are very durable. So if you think about reduce, 231 00:14:59,160 --> 00:15:03,440 reuse and recycle, right, how do you reduce waste durability, 232 00:15:04,520 --> 00:15:06,320 right? How do you reuse something 233 00:15:06,440 --> 00:15:08,080 durability. So if you think about the three 234 00:15:08,080 --> 00:15:11,600 Rs in our recycling sort of logo, you think, OK, recycling 235 00:15:11,600 --> 00:15:14,840 would be the last piece, right? And West Paw hits all three of 236 00:15:14,840 --> 00:15:19,120 those reduce, reuse and recycle through our product life cycle. 237 00:15:19,160 --> 00:15:22,640 And that's really important. What there's there's durability 238 00:15:22,640 --> 00:15:25,720 from a sustainability standpoint is one of the most fundamental 239 00:15:25,720 --> 00:15:29,960 ways we can reduce impact on the planet and reduce resources. 240 00:15:30,160 --> 00:15:33,600 It's also the way in which consumers can spend a little bit 241 00:15:33,600 --> 00:15:36,280 more and have that spend last a lot longer. 242 00:15:37,600 --> 00:15:41,280 And in our highly consumptive society, we need people to be 243 00:15:41,280 --> 00:15:44,440 thinking about that. What do you buy that last longer 244 00:15:44,760 --> 00:15:47,280 so you don't have to keep buying rebuying cheaper? 245 00:15:48,400 --> 00:15:51,560 And so durability is both a really important part of the 246 00:15:51,560 --> 00:15:54,120 environment, but it's also really part important part of 247 00:15:54,120 --> 00:15:57,240 the economy. The other piece that is really 248 00:15:57,240 --> 00:16:00,360 interesting about how we decided to manufacture and source our 249 00:16:00,360 --> 00:16:03,720 materials is by not importing finished goods from around the 250 00:16:03,720 --> 00:16:07,280 world, we're directly reducing the carbon impact of our 251 00:16:07,280 --> 00:16:09,360 product. And that's been a really good 252 00:16:09,360 --> 00:16:13,160 thing because when we think about producing our product as 253 00:16:13,160 --> 00:16:16,840 close to the largest market we have as possible right there, 254 00:16:16,840 --> 00:16:20,080 that transportation costs and the impact from that goes way, 255 00:16:20,080 --> 00:16:23,240 way down South. Durability and regional 256 00:16:23,240 --> 00:16:25,400 manufacturing makes a huge difference. 257 00:16:25,600 --> 00:16:29,640 These are around this idea built around this idea of durability 258 00:16:29,640 --> 00:16:31,080 from the beginning. Jessica, just to your point, 259 00:16:31,080 --> 00:16:32,160 they're still lasting in your home. 260 00:16:32,160 --> 00:16:33,200 That makes me really, really proud. 261 00:16:33,200 --> 00:16:37,680 Yeah. And you have toys for all 262 00:16:37,680 --> 00:16:41,680 different kinds of dogs. One of the things that I see 263 00:16:41,680 --> 00:16:45,160 with especially like larger breed dogs is people are like, I 264 00:16:45,160 --> 00:16:48,840 have such a hard time finding things that are going to last 265 00:16:49,200 --> 00:16:52,160 for my dogs. And I feel like Wes Paw is one 266 00:16:52,160 --> 00:16:57,720 of those brands that is making toys that dogs who play rough 267 00:16:59,000 --> 00:17:01,880 can use for a while. It's not going to be destroyed 268 00:17:01,880 --> 00:17:04,119 in 15 minutes when you bring it home. 269 00:17:04,119 --> 00:17:07,680 So you have like a line and there's toys that are not 270 00:17:07,680 --> 00:17:10,760 stuffed, which can make a big difference for some dogs as 271 00:17:10,760 --> 00:17:13,480 well. Yeah, for sure, for sure. 272 00:17:13,480 --> 00:17:16,040 So behind me, I have a toy that I'll, I'll bring down because 273 00:17:16,040 --> 00:17:18,160 it's it's one of the ones that you might have. 274 00:17:18,440 --> 00:17:21,839 So this is our Hurley dog toy and it's called Hurley because 275 00:17:21,839 --> 00:17:25,079 it's great to literally hurl and fetch, but it's also really 276 00:17:25,079 --> 00:17:28,520 durable for a dog to chew on. So it's one of our most famous 277 00:17:28,520 --> 00:17:31,920 durable chew toys. It's not huge and yet incredibly 278 00:17:31,920 --> 00:17:33,680 durable. It's also very flexible. 279 00:17:33,920 --> 00:17:37,000 So the fact that our material, which we call Zogo Flex, that's 280 00:17:37,000 --> 00:17:39,200 how we make all these products, is from our proprietary 281 00:17:39,200 --> 00:17:41,120 material. And that material is not only 282 00:17:41,120 --> 00:17:45,320 durable, but it's free of phthalates and BPA, things that 283 00:17:45,320 --> 00:17:47,160 you don't want to have in your dog's mouth. 284 00:17:47,920 --> 00:17:51,440 It's also free of latex, which can be an allergenic to people. 285 00:17:51,480 --> 00:17:55,040 We also focus on the fact that this is all FDA compliant 286 00:17:55,040 --> 00:17:56,680 material. So what's that mean, right. 287 00:17:56,920 --> 00:17:59,760 When you manufacture a product as FDA compliant, the raw 288 00:17:59,760 --> 00:18:02,400 material that we get has to run through a very stringent 289 00:18:02,400 --> 00:18:05,400 manufacturing process before we even get it. 290 00:18:05,880 --> 00:18:09,200 And that has to be certified as being on a production line that 291 00:18:09,200 --> 00:18:11,240 is compliant with FDA regulations. 292 00:18:12,040 --> 00:18:15,520 Why have we always specified everything about these toys is 293 00:18:15,520 --> 00:18:18,280 FDA compliant? It's because we believe that if 294 00:18:18,280 --> 00:18:20,800 it's going into if it's, if it's good enough to go into a human's 295 00:18:20,800 --> 00:18:23,480 mouth, it's good enough to go into a dog's mouth, it's safe. 296 00:18:23,680 --> 00:18:26,840 So we start with safety first. So FDA compliant material, we 297 00:18:26,840 --> 00:18:29,040 manufacture these right on the other side of the wall here, 298 00:18:29,040 --> 00:18:31,200 Jessica. And, and this is one of those 299 00:18:31,200 --> 00:18:33,200 great toys that is a great chew toy. 300 00:18:33,480 --> 00:18:36,280 It's fetch. It's it's soft and, and on their 301 00:18:36,280 --> 00:18:39,920 teeth doesn't hurt their teeth. It's coming off that is really 302 00:18:39,920 --> 00:18:43,320 important and it floats. So it's just a perfect toy. 303 00:18:43,320 --> 00:18:45,480 I love this toy still and it's a great seller for us. 304 00:18:45,680 --> 00:18:47,200 They're Hurley, so that's one of them. 305 00:18:47,200 --> 00:18:50,760 And that's kind of where we started that toy we invented in 306 00:18:51,240 --> 00:18:54,360 2004. So it's been on the market for a 307 00:18:54,360 --> 00:18:56,640 lot of years and and still selling very, very well. 308 00:18:56,640 --> 00:18:59,080 People love the versatility and the durability. 309 00:18:59,520 --> 00:19:01,480 And then you come out with different colors all the time, 310 00:19:01,480 --> 00:19:03,720 which is so fun. Yes, yes. 311 00:19:03,880 --> 00:19:06,760 And, and one of our, one of our best selling products is our 312 00:19:06,760 --> 00:19:10,160 very famous Topple toy. And so you talk about color, 313 00:19:10,360 --> 00:19:13,560 this is our, our newest Harvest yellow color that's just coming 314 00:19:13,560 --> 00:19:15,040 out and going to market right now. 315 00:19:15,040 --> 00:19:18,160 And then it's combined with our, our Harvest green, which will 316 00:19:18,160 --> 00:19:20,520 stay through the holidays. So we have all these fun colors 317 00:19:20,520 --> 00:19:23,400 that come out throughout the year and, and Topple being one 318 00:19:23,400 --> 00:19:25,680 of those toys. The, the really fun thing about 319 00:19:25,680 --> 00:19:29,600 this product is again, it's, it's soft yet very durable. 320 00:19:30,600 --> 00:19:33,240 And the invention here is that these products click together 321 00:19:33,240 --> 00:19:35,680 and so they can connect. And as you know, now you have a 322 00:19:35,680 --> 00:19:39,400 slow feeder that you can make harder or easier by simply 323 00:19:39,440 --> 00:19:42,200 loosening the top or putting them further and further 324 00:19:42,200 --> 00:19:44,360 together. So the tighter they are, the 325 00:19:44,360 --> 00:19:46,000 more challenged the dog will have. 326 00:19:46,040 --> 00:19:48,800 What we know, and you know this better than I, Jessica, from all 327 00:19:48,800 --> 00:19:53,120 Your education is enrichment is key for dogs. 328 00:19:53,600 --> 00:19:57,080 So enrichment can look like fetch, Enrichment can look like 329 00:19:57,080 --> 00:20:01,840 water play, and sensory enrichment can be around puzzle. 330 00:20:02,000 --> 00:20:05,120 So when we think about puzzle toys, and we invented the puzzle 331 00:20:05,120 --> 00:20:08,120 toy at West Paw, this category is really important to us 332 00:20:08,120 --> 00:20:12,360 because we knew that if a dog worked for 15 minutes on getting 333 00:20:12,360 --> 00:20:15,080 this apart and getting all the treats out as it rolls along the 334 00:20:15,080 --> 00:20:20,240 floor, that 15 minutes of mental stimulation is equivalent to 335 00:20:20,240 --> 00:20:24,240 taking the dog on an hour long walk in a park. 336 00:20:25,280 --> 00:20:28,120 Some people don't have time for an hour long walk in the 337 00:20:28,120 --> 00:20:30,000 afternoon. Perhaps they're busy with a Zoom 338 00:20:30,000 --> 00:20:32,600 call or something. They can give them a topple, 339 00:20:33,040 --> 00:20:36,840 either click together or as a slow feeder where people can put 340 00:20:37,560 --> 00:20:39,800 all sorts of goodies in here and freeze it. 341 00:20:40,800 --> 00:20:42,520 And a lot of people love to do that with our topple. 342 00:20:42,520 --> 00:20:46,200 So it's either a puzzle toy click together, or perhaps a 343 00:20:46,200 --> 00:20:49,320 frozen toy with all sorts of deliciousness in there that the 344 00:20:49,320 --> 00:20:52,880 dog has to spend 20 to 30 minutes getting out of there to 345 00:20:52,880 --> 00:20:55,840 enjoy their snack. So it's a wonderfully versatile 346 00:20:55,840 --> 00:20:58,520 toy. It is and I love seeing pictures 347 00:20:58,520 --> 00:21:00,400 and I don't know how many of these pictures you see, but 348 00:21:00,480 --> 00:21:04,160 people put like really beautiful bowl pictures on Instagram all 349 00:21:04,160 --> 00:21:07,680 the time for their dogs. And I love when they use things 350 00:21:07,680 --> 00:21:12,520 like the topple with species appropriate foods, because then 351 00:21:12,520 --> 00:21:18,480 you can actually see like I'll see like a sardine or a duck 352 00:21:18,480 --> 00:21:22,200 foot or and it and it just it's so beautiful. 353 00:21:22,200 --> 00:21:25,000 And I'm like, I wish I could be that kind of person that puts 354 00:21:25,000 --> 00:21:27,760 these things together, but I'm like just throwing it out. 355 00:21:28,000 --> 00:21:30,360 Like I'm just, you're getting fed to death. 356 00:21:31,160 --> 00:21:33,440 Right, yes. And I think there's, I think 357 00:21:33,440 --> 00:21:34,880 there's a place for all of that, right? 358 00:21:34,880 --> 00:21:37,240 People are at different times in their life are going to create 359 00:21:37,240 --> 00:21:39,800 these amazing concoctions. So if you really want to see a 360 00:21:39,800 --> 00:21:45,600 lot, hit #topple Tuesday or hop on Facebook, Instagram, TikTok 361 00:21:45,600 --> 00:21:48,280 on Tuesdays and you see topples everywhere because Topple 362 00:21:48,280 --> 00:21:50,880 Tuesday is a big thing. People want to share their 363 00:21:50,880 --> 00:21:53,560 creations. And for those who have that time 364 00:21:53,560 --> 00:21:56,120 and that creative energy, they know about nutrition. 365 00:21:56,120 --> 00:21:59,080 Like there's, there's infinite ways in which people can dress 366 00:21:59,080 --> 00:22:02,080 up their topple, right? And we love that this is just a 367 00:22:02,080 --> 00:22:04,840 huge Internet movement. But we also recognize that 368 00:22:04,840 --> 00:22:06,760 people are, are sometimes just busy and they just need to feed 369 00:22:06,760 --> 00:22:08,600 their dog. In this case, like Jessica, if 370 00:22:08,600 --> 00:22:11,960 you had a a busy day and you had some freeze dried premium foods, 371 00:22:11,960 --> 00:22:14,920 you could put it in into something like the extra large 372 00:22:14,920 --> 00:22:19,840 topple and it could be a slow feeder or you can if it's small 373 00:22:19,840 --> 00:22:22,080 enough in form factor. You put the large and the extra 374 00:22:22,080 --> 00:22:23,800 large together and depending on the size of your dog, now you 375 00:22:23,800 --> 00:22:28,360 have a puzzle that they can slowly eat their nutritious food 376 00:22:28,360 --> 00:22:31,040 that is maybe freeze dried. But people can do a lot of raw 377 00:22:31,040 --> 00:22:32,960 in here too. And it just depends on where 378 00:22:32,960 --> 00:22:35,160 people are at in their in their journey and how much time they 379 00:22:35,160 --> 00:22:38,080 have. Yeah, I think, and that's kind 380 00:22:38,080 --> 00:22:43,720 of a good segue into the treats that you're doing. 381 00:22:44,360 --> 00:22:46,720 There's all kinds of things. You have food toppers, you have 382 00:22:46,720 --> 00:22:50,000 dental sticks, you even have some beef sticks that are 383 00:22:50,080 --> 00:22:54,440 regenerative, which I love. Yes, single ingredient treats. 384 00:22:54,440 --> 00:22:58,240 So what? What made you decide to start 385 00:22:58,240 --> 00:23:02,160 producing foods and treats? Great question. 386 00:23:02,200 --> 00:23:04,240 It kind of comes back to the origin story of West Pond 387 00:23:04,240 --> 00:23:06,800 General, right. So let's let's create an impact 388 00:23:06,800 --> 00:23:09,600 that's positive in our communities and let's also focus 389 00:23:09,600 --> 00:23:11,160 on how that's going to be beneficial to the planet. 390 00:23:11,160 --> 00:23:14,200 Let's think about how our products work to help pet 391 00:23:14,200 --> 00:23:15,880 parents and their dogs to health and nutrition. 392 00:23:15,960 --> 00:23:19,600 And what we know over the years is that people continue to ask 393 00:23:19,600 --> 00:23:23,320 what treats should I put in Topple or Rumble or even 394 00:23:23,320 --> 00:23:24,680 Quizzle. Those are some of our best 395 00:23:24,680 --> 00:23:28,760 selling treat products and we thought we have an opportunity 396 00:23:28,760 --> 00:23:32,600 to one, provide really clean ingredients for our pet parents 397 00:23:32,600 --> 00:23:35,920 who love W paws cling durable, safe products. 398 00:23:36,520 --> 00:23:39,840 We also have an ability to impact the planet and community. 399 00:23:39,840 --> 00:23:44,360 So let's talk about grass fed. So when we use like our bison 400 00:23:44,360 --> 00:23:48,240 treats, and I've got one here, this is incredible. 401 00:23:48,280 --> 00:23:50,760 Bison tripe. Dogs love tripe. 402 00:23:52,920 --> 00:23:54,920 Tripe is healthy. People, not so much. 403 00:23:55,640 --> 00:23:58,440 Right. And and so not a lot of people 404 00:23:58,440 --> 00:24:00,000 eat tripe. No. 405 00:24:00,000 --> 00:24:02,280 Well, it smells really bad. It smells. 406 00:24:02,280 --> 00:24:03,920 It can smell really bad. Yeah. 407 00:24:04,400 --> 00:24:07,360 This product is we're going to talk about tripe, but first 408 00:24:07,360 --> 00:24:09,280 let's talk about grass fed, which is really important 409 00:24:09,360 --> 00:24:13,240 because when you have bison, they are by nature on the 410 00:24:13,240 --> 00:24:18,320 prairies and on the grasslands. The grasslands are the largest 411 00:24:18,320 --> 00:24:21,800 opportunity for agriculture to have carbon sequestration 412 00:24:21,800 --> 00:24:25,440 happen, which is really a foundational concept of why 413 00:24:25,440 --> 00:24:28,040 regenerative AG, to your point earlier, Jessica, is going to 414 00:24:28,040 --> 00:24:31,000 save the planet. When we have big animals like 415 00:24:31,000 --> 00:24:35,200 bison and cattle on the grasslands, they are directly 416 00:24:35,200 --> 00:24:36,720 contributing to carbon sequestration. 417 00:24:36,880 --> 00:24:39,520 If you take those animals off the grasslands, the carbon 418 00:24:39,520 --> 00:24:41,880 sequestration drops. You need the animals to be 419 00:24:41,880 --> 00:24:43,480 there. And this is science that that a 420 00:24:43,480 --> 00:24:45,360 lot of native cultures knew forever. 421 00:24:45,360 --> 00:24:50,840 We're rediscovering it now when we buy our bison, when we buy 422 00:24:50,840 --> 00:24:54,400 our beef. The reason it's grass fed is 423 00:24:54,400 --> 00:24:57,080 because we want to make sure that those animals are spending 424 00:24:57,200 --> 00:24:59,840 all their life or the majority of their life on grass full 425 00:24:59,840 --> 00:25:01,960 lands because that's better for the planet. 426 00:25:03,040 --> 00:25:06,760 It also creates A healthier, more nutrient dense product for 427 00:25:06,760 --> 00:25:08,920 the dog. Now when it comes to this bison 428 00:25:08,920 --> 00:25:12,240 product, you think tripe smells? We have been able to use a 429 00:25:12,240 --> 00:25:17,200 natural process to steam this so that it is lightly steamed and 430 00:25:17,200 --> 00:25:20,640 therefore not stinky. People love this because the 431 00:25:20,640 --> 00:25:22,960 dogs love it, but it doesn't stink up their whole kitchen. 432 00:25:22,960 --> 00:25:27,520 Also, with all of our animal proteins, we've been very 433 00:25:27,520 --> 00:25:31,000 focused on using organ meats. Why is that so important to West 434 00:25:31,000 --> 00:25:33,120 Paw? They are really good nutrients. 435 00:25:33,720 --> 00:25:36,640 Organ meats are something that a lot of people consider a waste. 436 00:25:37,520 --> 00:25:40,200 When you have animal proteins that go to waste, you're 437 00:25:40,200 --> 00:25:43,720 directly harming both the producer, so that's the rancher, 438 00:25:43,760 --> 00:25:45,440 and you're directly harming the planet. 439 00:25:46,240 --> 00:25:49,120 We want to stop that, and we have been successful at that. 440 00:25:49,240 --> 00:25:52,760 By buying organ meats, the rancher gets more money, more 441 00:25:52,760 --> 00:25:55,600 profit for the work they put into raising that animal. 442 00:25:56,560 --> 00:26:00,240 That's a good thing that helps restore rural areas in our 443 00:26:00,240 --> 00:26:02,640 country. Second, without that protein 444 00:26:02,640 --> 00:26:06,760 going to waste, now that protein can become energy for another 445 00:26:06,760 --> 00:26:10,320 living thing, which is awesome. We're not filling up landfills 446 00:26:10,320 --> 00:26:12,960 or rendering plants. So that is our two pronged 447 00:26:12,960 --> 00:26:16,000 approach on why organ meats great for the dog, nutritious, 448 00:26:16,000 --> 00:26:17,800 healthy, great for people on the planet. 449 00:26:17,920 --> 00:26:20,240 And so we've expanded that the product line for that and we can 450 00:26:20,240 --> 00:26:22,320 talk more about regenerative when you want to go their way 451 00:26:22,320 --> 00:26:25,120 too. Go for it, I love it. 452 00:26:25,800 --> 00:26:28,920 Well, you, you know a ton about regenerative and regenerative is 453 00:26:28,920 --> 00:26:31,560 something that not a lot of people know about, but I can 454 00:26:31,560 --> 00:26:34,720 make it really simple. It's, it's, if you can imagine 455 00:26:35,000 --> 00:26:37,960 that a way in which we can produce our foods. 456 00:26:38,000 --> 00:26:42,880 So that's fruits and vegetables and it's animals as well in a 457 00:26:42,880 --> 00:26:47,240 way that regenerates the land, literally adding nutrition, 458 00:26:47,360 --> 00:26:51,440 nutrients, adding a carbon back into our soils, into the land. 459 00:26:52,280 --> 00:26:55,200 And ultimately the land becomes more productive. 460 00:26:55,880 --> 00:26:58,720 More productive land creates more opportunity for the 461 00:26:58,720 --> 00:27:01,080 ranchers and farms to get rewarded for the efforts on 462 00:27:01,080 --> 00:27:04,040 regenerative. So there's a tremendous movement 463 00:27:04,040 --> 00:27:07,560 that's been going on for really about 40 years, started with a 464 00:27:07,720 --> 00:27:10,840 lot of holistic management mindset work and books that have 465 00:27:10,840 --> 00:27:13,960 been written around holistic management started Allen Savory 466 00:27:13,960 --> 00:27:17,640 as well regarded in this work as an earlier pioneer is taken off 467 00:27:17,640 --> 00:27:20,920 and spread around the world to create an opportunity where 468 00:27:20,920 --> 00:27:24,280 ranchers and farmers can have better yields while caring for 469 00:27:24,280 --> 00:27:27,600 their animals better and creating a place where the 470 00:27:27,600 --> 00:27:31,240 ground gets healthier without the chemicals and the pesticides 471 00:27:31,240 --> 00:27:33,920 that are conventionally used and rancher and farming. 472 00:27:34,040 --> 00:27:36,960 So to break down regenerative agriculture is simply creating a 473 00:27:36,960 --> 00:27:40,640 better product, healthier product without artificial 474 00:27:40,880 --> 00:27:46,160 input, input inputs that is restoring nutrient and carbon in 475 00:27:46,160 --> 00:27:47,880 our soils. What's not to live about that? 476 00:27:48,480 --> 00:27:49,800 Right. Yeah, I know. 477 00:27:49,960 --> 00:27:53,720 So if you're listening and you haven't heard the episode I did 478 00:27:53,720 --> 00:27:57,800 with Ian Somerhalder, it was just a few months ago, They're 479 00:27:57,800 --> 00:28:00,520 the documentaries Kiss the Ground and Common Ground that 480 00:28:00,520 --> 00:28:01,880 are out. I think you can watch them on 481 00:28:01,880 --> 00:28:04,760 Prime, Amazon Prime. And they are all about 482 00:28:04,800 --> 00:28:08,120 regenerative agriculture and how it's going to save the planet. 483 00:28:08,480 --> 00:28:12,360 Just what you said, it's going to put life back into our soil. 484 00:28:12,920 --> 00:28:16,720 When we have dead soil, the planet dies, basically. 485 00:28:16,720 --> 00:28:20,720 And yeah, that was a fun, fun episode I got to do because it 486 00:28:20,720 --> 00:28:24,520 is just such a passion of mine. And I know that for some of us, 487 00:28:24,520 --> 00:28:29,760 it's, it's not easy to feed ourselves, much less our pets, 488 00:28:30,280 --> 00:28:34,680 grass fed and regenerally raised animal products or or even plant 489 00:28:34,680 --> 00:28:37,360 products. But the more we can shift to 490 00:28:37,360 --> 00:28:41,640 that, even if it's a little bit at a time, you know, our money, 491 00:28:41,640 --> 00:28:44,960 what where we choose to spend our money is kind of how we vote 492 00:28:45,520 --> 00:28:49,360 in this life for what, what matters, it matters to us. 493 00:28:49,360 --> 00:28:52,000 And so even if we can do a little bit at a time. 494 00:28:52,000 --> 00:28:55,160 So I like that you're kind of making this more accessible to 495 00:28:55,160 --> 00:28:58,200 people for their pets. And I think accessibility is 496 00:28:58,200 --> 00:29:00,240 really important when you think about this better than 497 00:29:00,240 --> 00:29:02,320 ingredients and better than for the planet. 498 00:29:02,320 --> 00:29:04,880 It's really important to make it as accessible as possible. 499 00:29:04,880 --> 00:29:07,840 And this kind of comes back to the to your point of like, it 500 00:29:07,840 --> 00:29:09,800 doesn't have to be everything as regenerative. 501 00:29:09,840 --> 00:29:12,160 It doesn't have to be like everything you buy is always the 502 00:29:12,160 --> 00:29:13,800 most durable in the planet, right? 503 00:29:14,120 --> 00:29:16,720 But if you start to make those choices and you vote with your 504 00:29:16,720 --> 00:29:21,240 dollar around the ingredients and the durability over time, 505 00:29:21,280 --> 00:29:24,640 there's a huge impact of people making those different choices. 506 00:29:24,640 --> 00:29:27,520 And so when I think about like what we're doing with our foods, 507 00:29:27,520 --> 00:29:30,760 there's this idea of our our raw biotic toppers, which I think 508 00:29:30,760 --> 00:29:32,720 you were talking about. And why do we call it raw 509 00:29:32,720 --> 00:29:35,440 biotic? Is this is Western raised trout 510 00:29:35,440 --> 00:29:38,320 and beef, but we call it raw biotic because it's actually got 511 00:29:38,320 --> 00:29:40,880 pre and probiotics in the in the food. 512 00:29:41,000 --> 00:29:45,040 We want to make this accessible. So a Topper like this doesn't of 513 00:29:45,160 --> 00:29:46,840 like we should have fed the kids this right? 514 00:29:46,920 --> 00:29:49,880 Like this has been good for our boys, you know, So it's it's how 515 00:29:49,880 --> 00:29:51,800 do you make it accessible? That's why we did a Topper 516 00:29:52,320 --> 00:29:56,600 because everybody can put it on the top of their food and maybe 517 00:29:56,600 --> 00:30:00,160 they're not able to buy an entirely regenerative bowl. 518 00:30:00,240 --> 00:30:02,440 Totally. That's a lot of investment. 519 00:30:03,240 --> 00:30:05,320 But could they top with something that's grass fed and 520 00:30:05,320 --> 00:30:08,200 better than and yes, we all could put a little bit there. 521 00:30:08,200 --> 00:30:10,560 That would be a huge a step in the right direction. 522 00:30:11,240 --> 00:30:15,080 Yeah, it's funny because I walked into an open house the 523 00:30:15,080 --> 00:30:20,680 other day and the first thing I noticed was the dog bowl and it 524 00:30:21,160 --> 00:30:23,360 was full of kibble. Like they had just fed the dog 525 00:30:23,360 --> 00:30:26,720 before they left. But on top there were like 526 00:30:26,720 --> 00:30:31,040 remnants of freeze dried. And it was very obvious that the 527 00:30:31,040 --> 00:30:35,320 dog ate all the freeze dried and was like, OK, I'm done, I'm not 528 00:30:35,320 --> 00:30:37,960 eating the rest of this. And then I turned and I looked 529 00:30:37,960 --> 00:30:42,120 in the kitchen and they had a very minimalist kitchen. 530 00:30:42,120 --> 00:30:45,200 It was very small, but they had like 3 cookbooks and one of them 531 00:30:45,200 --> 00:30:48,200 was the forever dog life. And I'm like, yeah, they're 532 00:30:48,200 --> 00:30:51,280 trying, you know? And but I could see it was like 533 00:30:51,280 --> 00:30:53,400 the first thing I look at because I'm a nutritionist, 534 00:30:53,400 --> 00:30:55,160 right? The first thing I see is this 535 00:30:55,160 --> 00:30:58,000 dog bowl. And I'm like they had toppers 536 00:30:58,000 --> 00:30:59,760 and the dog only went for the Topper. 537 00:31:00,680 --> 00:31:02,000 That's it. That's awesome. 538 00:31:02,520 --> 00:31:04,080 Yeah. Well, it, it, you know, when 539 00:31:04,080 --> 00:31:07,200 it's, it's really nutrient available, like freeze dried is 540 00:31:07,200 --> 00:31:09,320 great because the nutrients are very available, right? 541 00:31:09,320 --> 00:31:11,520 It's can be considered a raw food at that point. 542 00:31:11,640 --> 00:31:16,080 But what we also notice is like with our Montana beef stick, it 543 00:31:16,080 --> 00:31:19,040 is our first fully regenerative product. 544 00:31:19,040 --> 00:31:22,560 Those animals are raised regeneratively here in Montana, 545 00:31:22,560 --> 00:31:24,200 They're processed here in Montana. 546 00:31:24,560 --> 00:31:28,600 And those beef sticks are made just down the road from us here 547 00:31:28,680 --> 00:31:31,600 in Montana. And dogs love it because it is 548 00:31:31,600 --> 00:31:34,400 just is irresistible is what I'm trying to say. 549 00:31:34,600 --> 00:31:37,360 It's like your example of the of the freeze dried on top of the 550 00:31:37,360 --> 00:31:39,480 bowl, like the dog was clearly picking it off. 551 00:31:39,480 --> 00:31:42,800 And with our, our, all of our treats are single ingredient 552 00:31:42,800 --> 00:31:45,440 treats, but especially that regenerative beef stick. 553 00:31:45,480 --> 00:31:49,320 It is just irresistible to the dogs because they they crave 554 00:31:49,320 --> 00:31:51,920 nutrition. And what we know about 555 00:31:51,920 --> 00:31:56,000 regenerative and grass fed is that there's more nutrition per 556 00:31:56,000 --> 00:31:59,840 gram in those products and more and more studies will be coming 557 00:31:59,840 --> 00:32:03,440 out as as humans and pets eat more regenerative about again, 558 00:32:03,440 --> 00:32:06,360 it less can be more. By eating a little bit of 559 00:32:06,360 --> 00:32:08,000 regenerative, we actually get access. 560 00:32:08,000 --> 00:32:11,800 Our bodies get access to more nutrients than conventional 561 00:32:11,800 --> 00:32:13,680 foods, which is awesome for health. 562 00:32:13,680 --> 00:32:17,880 It is, it is. It's amazing how different the 563 00:32:17,880 --> 00:32:21,560 nutrients are when we eat regeneratively raised foods. 564 00:32:22,960 --> 00:32:27,000 You also have, well, gosh, you have so many things. 565 00:32:27,000 --> 00:32:28,440 I'm like, what do we want to talk about next? 566 00:32:28,800 --> 00:32:31,680 So you have the single ingredient treats. 567 00:32:31,680 --> 00:32:35,240 We just talked a little bit about the food Topper. 568 00:32:35,240 --> 00:32:39,680 We just talked a little bit about you have bowls and mats as 569 00:32:39,680 --> 00:32:43,720 well, which I am. So you, you mentioned earlier 570 00:32:43,720 --> 00:32:46,640 about enrichment, which I'm a huge proponent for, for our 571 00:32:46,640 --> 00:32:51,920 dogs, but I'm also a very big proponent for not just feeding 572 00:32:51,920 --> 00:32:55,080 species appropriate foods, but feeding them in a species 573 00:32:55,080 --> 00:33:00,960 appropriate way. So I'm not a huge fan of like a 574 00:33:00,960 --> 00:33:04,600 traditional bowl. We need, we need something like 575 00:33:04,600 --> 00:33:07,960 that for containment of liquids often. 576 00:33:08,920 --> 00:33:13,880 But, but I really am a big, big fan of feeding our dogs and our 577 00:33:13,880 --> 00:33:17,400 cats in a more species appropriate way, which is a 578 00:33:17,400 --> 00:33:20,680 flatter surface. And not, not just a flatter 579 00:33:20,680 --> 00:33:24,320 surface that could be fine on its own, but also when we can 580 00:33:24,320 --> 00:33:28,800 kind of put little obstacles in the way that can kind of mimic 581 00:33:28,800 --> 00:33:30,800 how they would eat a prey animal. 582 00:33:30,840 --> 00:33:33,520 I'm a big fan of that. Yes, that's great. 583 00:33:33,520 --> 00:33:36,560 Well, I'll let me talk about the feast that which I think you 584 00:33:36,560 --> 00:33:37,840 saw. We've got two different types of 585 00:33:37,840 --> 00:33:39,680 feast mat. I have one in front of me, the 586 00:33:39,680 --> 00:33:44,760 easier 1 is in front of me now. So the feast mat is, is, is very 587 00:33:44,760 --> 00:33:48,760 much of a flat product. It's sizable and so it works for 588 00:33:48,760 --> 00:33:51,520 any size dog. And this is the waves pattern. 589 00:33:53,080 --> 00:33:55,720 And so the waves literally allow the feeding to happen all the 590 00:33:55,720 --> 00:33:57,760 way across here. And you can change it up with 591 00:33:57,760 --> 00:34:00,480 the dog's needs, but it's meant to be a little bit easier, but 592 00:34:00,480 --> 00:34:03,080 also kind of keep them focused going from one to the other of 593 00:34:03,080 --> 00:34:05,560 each of the channels. It's deep enough to hold 594 00:34:05,560 --> 00:34:07,440 liquids. And then the other piece about 595 00:34:07,440 --> 00:34:09,960 it is it's very flat on the bottom so it doesn't slip. 596 00:34:10,560 --> 00:34:13,719 And that's important for cleanliness, but also just to 597 00:34:13,719 --> 00:34:17,440 keep it orderly. The the backside is also our our 598 00:34:17,440 --> 00:34:19,600 lick mat. And so this is a a patent 599 00:34:19,600 --> 00:34:23,480 depending product where we have a lick mat on one side, a feast 600 00:34:23,480 --> 00:34:25,960 mat on the other, and we call it a feast mat because we, we, we 601 00:34:25,960 --> 00:34:28,520 really want dogs to feast in it. So we have this and then we also 602 00:34:28,520 --> 00:34:32,080 have a bubbles one, which is a bunch of circles that is a 603 00:34:32,080 --> 00:34:35,400 little bit more challenging. So great product from a 604 00:34:35,400 --> 00:34:38,120 cleanliness standpoint, dishwasher safe, like all of our 605 00:34:38,120 --> 00:34:40,280 products go in the dishwasher, Jessica, I think you know that. 606 00:34:40,600 --> 00:34:42,719 So this can go in the dishwasher, make sure it's clean 607 00:34:42,880 --> 00:34:46,719 for the dog and and the material is a fun story too. 608 00:34:46,719 --> 00:34:51,239 But first, this is this is our solution to getting dogs to eat 609 00:34:51,239 --> 00:34:54,960 healthier and being able to keep it tidy in somebody's home and 610 00:34:54,960 --> 00:34:57,280 able to put in the dishwasher. Yeah. 611 00:34:57,320 --> 00:35:01,640 So that is not the same material because it's not a that didn't 612 00:35:01,640 --> 00:35:04,000 look as flimsy or I don't want to say flimsy. 613 00:35:04,000 --> 00:35:08,240 It wasn't flimsy, but like. It's it's pretty thick, which 614 00:35:08,240 --> 00:35:10,600 makes it sturdy, but it's also very flexible. 615 00:35:10,960 --> 00:35:12,680 OK, Oh, I see that now. Yeah. 616 00:35:12,680 --> 00:35:18,680 And so this material is made from 15% ocean bound plastic. 617 00:35:19,240 --> 00:35:22,360 And so we have our conventional products like these which 618 00:35:22,360 --> 00:35:25,720 contain recycled content from our consumer take back program. 619 00:35:25,800 --> 00:35:29,840 But many years ago, we wanted to create a product line that could 620 00:35:29,840 --> 00:35:34,960 actually again create demand on harvesting ocean bound plastic, 621 00:35:34,960 --> 00:35:37,840 plastic that will inevitably end up in the ocean and turned it 622 00:35:37,840 --> 00:35:40,000 into something that's really safe and good. 623 00:35:40,000 --> 00:35:43,400 So Sea Flex was born and CFLEX does just that. 624 00:35:43,400 --> 00:35:48,360 This material, we work with our U supply chain who works with 625 00:35:48,400 --> 00:35:52,360 Oceanworks, a third party certifier who ensure that people 626 00:35:52,360 --> 00:35:56,240 are being paid well, safe environment to harvest jugs, 627 00:35:56,320 --> 00:35:58,920 plastic remnants. We get them all back to the 628 00:35:58,920 --> 00:36:01,480 United States where they're cleaned, chipped into very small 629 00:36:01,480 --> 00:36:04,440 parts and then super heated to melt. 630 00:36:04,440 --> 00:36:06,320 So all contaminants are wiped out. 631 00:36:06,320 --> 00:36:08,200 Everything is clean. And remember this is an FDA 632 00:36:08,200 --> 00:36:10,880 compliant process. We blend that. 633 00:36:10,880 --> 00:36:13,000 I said 15%, I'm sorry, it was 12%. 634 00:36:13,000 --> 00:36:18,640 We blend 12% of the ocean bound plastic with our Zogaflex and we 635 00:36:18,640 --> 00:36:23,000 create this FDA compliant, phthalate free, BPA free durable 636 00:36:23,000 --> 00:36:25,800 material called C Flex. And that's what our Feast mats 637 00:36:25,800 --> 00:36:27,280 and our bowls and our mats are made out of. 638 00:36:27,280 --> 00:36:31,640 Awesome. So I'm looking on the website 639 00:36:32,520 --> 00:36:35,760 just to see what else there is and I actually remember this 640 00:36:35,760 --> 00:36:41,680 from Was it 2 years ago? Maybe at or three years ago. 641 00:36:41,840 --> 00:36:45,000 Anyway, it won like the best new new. 642 00:36:45,000 --> 00:36:47,840 I don't remember what it was at Super Zoo, the dog's best friend 643 00:36:47,840 --> 00:36:49,600 game which looked so cute to me do. 644 00:36:50,360 --> 00:36:54,040 You want to talk about fun and enrichment, I'm going to grab it 645 00:36:54,040 --> 00:36:55,720 right here because it's right next to me. 646 00:36:55,720 --> 00:36:58,960 So the dog's best friend game. This is awesome. 647 00:36:58,960 --> 00:37:02,280 So this is really, really fun. It's it's welcoming your dad, 648 00:37:02,280 --> 00:37:05,160 your dog to family game night. And it did. 649 00:37:05,160 --> 00:37:07,280 It was two years ago won best in show. 650 00:37:07,280 --> 00:37:09,800 What we have in this in the is a game board really. 651 00:37:10,120 --> 00:37:12,360 You can see there's a bunch of cards that you get to draw. 652 00:37:12,400 --> 00:37:14,240 There's cups to that are part of the play. 653 00:37:14,240 --> 00:37:18,520 There's a squeaky bone and a die so that it really is family game 654 00:37:18,520 --> 00:37:20,560 night. There's nothing like it where 655 00:37:20,560 --> 00:37:22,800 you actually get to invite your dog to play with you. 656 00:37:23,480 --> 00:37:27,200 And the whole idea here was sitting with our boys around the 657 00:37:27,200 --> 00:37:29,600 table and and looking over at Nico and being like, wouldn't it 658 00:37:29,600 --> 00:37:34,200 be fun if Nico got to play with the family on game night? 659 00:37:34,960 --> 00:37:36,480 And that's the the birth of this. 660 00:37:36,480 --> 00:37:38,680 This was from that idea and people love it. 661 00:37:39,160 --> 00:37:42,560 So you draw a card and the cards are funny and fun. 662 00:37:42,960 --> 00:37:45,160 They have a little bit of light training, but it's not meant to 663 00:37:45,160 --> 00:37:47,560 be a training game. It's meant to be fun, create 664 00:37:47,560 --> 00:37:50,040 laughter and joyful connection with your dog. 665 00:37:51,000 --> 00:37:53,400 But of course in that play there's not only bonding that 666 00:37:53,400 --> 00:37:56,080 happens, but there's a lot of mental stimulation and some 667 00:37:56,080 --> 00:37:58,600 physical stimulation as well as dogs got to solve problems. 668 00:37:58,600 --> 00:38:02,560 So we have scent games, we have fetch games, we have maze games, 669 00:38:02,560 --> 00:38:06,080 they have to go around the cups. We have games that the people 670 00:38:06,080 --> 00:38:07,920 have to play instead of just the dog. 671 00:38:07,920 --> 00:38:10,080 So remember, the dog is participant just like the human 672 00:38:10,080 --> 00:38:11,200 is. Yeah. 673 00:38:11,880 --> 00:38:15,240 And so our roles become one and the same as we work through this 674 00:38:15,240 --> 00:38:17,040 game. So if you don't like a card, if 675 00:38:17,040 --> 00:38:19,560 it's too hard, set it aside, draw the next card. 676 00:38:19,560 --> 00:38:22,680 And then at the end of the game, you get a certain number of 677 00:38:22,680 --> 00:38:25,160 points for each card for the difficulty, and you have a light 678 00:38:25,160 --> 00:38:27,240 competition on who won the most points. 679 00:38:27,240 --> 00:38:28,440 But it's meant to be really, really fun. 680 00:38:29,120 --> 00:38:32,320 Yeah, it looked really, really cute and really fun, and I 681 00:38:32,320 --> 00:38:33,960 wanted to make sure we included it today. 682 00:38:34,480 --> 00:38:35,120 Thank you. Justin. 683 00:38:36,440 --> 00:38:40,280 One thing that I I mentioned at the beginning and we haven't 684 00:38:40,280 --> 00:38:43,720 really talked about yet, but what is a certified B 685 00:38:43,720 --> 00:38:47,000 Corporation? So that's a great question. 686 00:38:47,000 --> 00:38:49,640 There's been this movement that's happening for the last 687 00:38:49,760 --> 00:38:53,960 nearly 20 years to look not only at the product or the materials 688 00:38:53,960 --> 00:38:56,600 a company makes, but more importantly about the whole 689 00:38:56,600 --> 00:38:58,440 company. So think of it this way. 690 00:38:58,440 --> 00:39:01,320 We talked about organic. You can have organic coffee, 691 00:39:01,600 --> 00:39:04,360 it's better for the planets raised organically, but how does 692 00:39:04,360 --> 00:39:07,080 the company treat its employees? How well run is the company? 693 00:39:07,080 --> 00:39:10,040 We don't know. So the shift is away from just 694 00:39:10,040 --> 00:39:13,960 certifying a product to a whole company. 695 00:39:13,960 --> 00:39:15,720 And that's what the B Corp movement is all about. 696 00:39:15,720 --> 00:39:19,040 How do you certify with a third party rigorous assessment that a 697 00:39:19,040 --> 00:39:22,160 business is more than just good marketing that actually has the 698 00:39:22,160 --> 00:39:24,800 proof behind how it treats its workers, how it treats the 699 00:39:24,800 --> 00:39:29,680 environment, its employees, sorry, its customers and its 700 00:39:29,680 --> 00:39:31,880 community. And when you put those areas of 701 00:39:31,880 --> 00:39:35,720 focus under a certification, you achieve a certain rating based 702 00:39:35,720 --> 00:39:37,400 on how you perform as a business. 703 00:39:37,400 --> 00:39:40,640 You submit this to a third party and then they give you feedback 704 00:39:40,640 --> 00:39:42,840 on that and they help you understand if you pass. 705 00:39:42,840 --> 00:39:46,560 What I love about it is it separates, again, good companies 706 00:39:46,560 --> 00:39:48,200 from those who are just good at marketing. 707 00:39:48,800 --> 00:39:52,880 And Westpaw became certified as AB Corp in 2013. 708 00:39:53,840 --> 00:39:55,480 We were the industry's first certified B Corp. 709 00:39:55,480 --> 00:39:58,440 It was very early in the movement and we've been very 710 00:39:58,440 --> 00:40:01,640 active both in the pet industry and in Montana and around the 711 00:40:01,640 --> 00:40:04,800 world and getting more businesses to certify as B Corp 712 00:40:04,800 --> 00:40:08,600 because we believe it's all about people using business as a 713 00:40:08,600 --> 00:40:11,640 force for good. And and so the B Corp movement 714 00:40:11,640 --> 00:40:15,120 has grown tremendously since we were one of the first few 100 715 00:40:15,440 --> 00:40:18,280 and now there's over 10,000 B Corps worldwide. 716 00:40:19,600 --> 00:40:23,440 Yeah, I remember back when I was buying all the bed, like little 717 00:40:23,440 --> 00:40:26,600 cards would come with them talking about how you had 718 00:40:26,600 --> 00:40:30,920 people, local people in Montana coming into the factory. 719 00:40:30,920 --> 00:40:33,520 Like basically by purchasing this bed, you're keeping these 720 00:40:33,520 --> 00:40:37,360 people like who was sewing this bed and who sewed this part? 721 00:40:37,360 --> 00:40:41,040 And where like I, I loved getting those little like cards 722 00:40:41,040 --> 00:40:44,480 because it made me not only feel good about like I bought this 723 00:40:44,520 --> 00:40:48,040 really cool bed for my pet, but like I know who's making. 724 00:40:48,040 --> 00:40:50,400 I don't know who's making it, but I like, I kind of felt like 725 00:40:50,400 --> 00:40:52,680 I knew who was making it, which was really fun. 726 00:40:53,760 --> 00:40:56,800 I think when we humanize business, when we think about 727 00:40:56,800 --> 00:41:00,520 there's actual people who grow our food, there's actual people 728 00:41:00,520 --> 00:41:04,800 involved in sewing a toy or molding a toy or shipping that 729 00:41:04,800 --> 00:41:07,240 box. When we humanize business, it 730 00:41:07,240 --> 00:41:11,480 brings our world closer together and I think it brings real value 731 00:41:11,840 --> 00:41:16,040 to what we spend our money upon. Yeah, for sure. 732 00:41:16,040 --> 00:41:20,400 So with W paw, there are lots of different things that we could 733 00:41:20,400 --> 00:41:22,440 be doing with our pets, with our dogs. 734 00:41:22,440 --> 00:41:26,120 Love that. Like I feel like I've obviously 735 00:41:26,120 --> 00:41:28,400 you've been around a lot longer than than I have been a 736 00:41:28,400 --> 00:41:31,320 customer, but in the time that I've been a customer, there's 737 00:41:31,320 --> 00:41:33,480 been just a whole lot of changes. 738 00:41:33,480 --> 00:41:35,800 And it seems like you're really just trying to kind of narrow 739 00:41:35,800 --> 00:41:40,800 down and be like the best you can be at what is most important 740 00:41:40,800 --> 00:41:42,480 to the, you know, the company values. 741 00:41:42,480 --> 00:41:45,120 And I and I love that very much and that you're bringing 742 00:41:45,160 --> 00:41:47,040 quality. Again, like I said at the 743 00:41:47,040 --> 00:41:49,520 beginning, you're not just bringing more products into the 744 00:41:49,520 --> 00:41:52,200 marketplace, you're actually bringing quality products into 745 00:41:52,200 --> 00:41:58,120 the marketplace, which for me is like you just said earlier, you 746 00:41:58,120 --> 00:42:02,120 might spend a little bit more, but it's going to last you so 747 00:42:02,120 --> 00:42:04,840 long. It's going to last your dog so 748 00:42:04,840 --> 00:42:07,400 long. I just, I just love everything 749 00:42:07,400 --> 00:42:12,080 you're doing and appreciate the why behind it all. 750 00:42:12,080 --> 00:42:13,440 And all of that's on your website too. 751 00:42:13,440 --> 00:42:16,600 If people want to go and like, and you have all of these 752 00:42:16,960 --> 00:42:21,480 products in what was it like 7500 stores or something like 753 00:42:21,480 --> 00:42:24,600 that? Where can people, like I just 754 00:42:24,600 --> 00:42:27,720 said, people can go to your website and read more about you, 755 00:42:27,720 --> 00:42:30,760 about the company, but then how do they actually find the 756 00:42:30,760 --> 00:42:33,120 products? Well, one way is to go to 757 00:42:33,120 --> 00:42:36,920 westpaw.com and look at our retailer locator, which is has a 758 00:42:36,920 --> 00:42:38,840 lot of our retail locations are listed on there. 759 00:42:38,840 --> 00:42:41,320 And and what we've tried to do over the years is, is 760 00:42:41,320 --> 00:42:43,840 thoughtfully grow our partnerships with independent 761 00:42:43,840 --> 00:42:47,880 retailers, with pet specialty chain stores and try to get our 762 00:42:47,880 --> 00:42:49,680 product available on Internet as well. 763 00:42:49,680 --> 00:42:52,920 And over those many years, we've just performed some incredible 764 00:42:52,920 --> 00:42:54,840 partnerships. We're just so grateful for the 765 00:42:54,840 --> 00:42:56,640 retailers who've been with us and continue to grow with us 766 00:42:56,640 --> 00:42:59,240 over all these years in major markets throughout the United 767 00:42:59,240 --> 00:43:02,400 States would carry W paw and our dealer retailer locator would 768 00:43:02,400 --> 00:43:05,680 help help guide somebody there. And so of course, if they want a 769 00:43:05,680 --> 00:43:08,840 quick look westpaw.com if they want to see online and we supply 770 00:43:08,840 --> 00:43:11,560 the large Amazon, the Chewy's as well. 771 00:43:11,600 --> 00:43:14,040 I would start always recommending like your local 772 00:43:14,040 --> 00:43:17,360 store, right, go in and and visit them, support the local 773 00:43:17,560 --> 00:43:19,840 customers. And we just have over the years 774 00:43:19,840 --> 00:43:22,320 also expanded internationally. So we're now in over 40 775 00:43:22,320 --> 00:43:25,200 countries and we have thousands of stores internationally that 776 00:43:25,200 --> 00:43:27,280 carry our product that are all made right here in Montana. 777 00:43:28,160 --> 00:43:31,680 That's amazing You don't hear about that much, so I appreciate 778 00:43:31,680 --> 00:43:33,600 that. And it's, it's interesting as we 779 00:43:33,600 --> 00:43:36,680 think about what's, what were the opportunity to grow is for 780 00:43:36,680 --> 00:43:39,200 this industry, right. We, we know that nutrition will 781 00:43:39,200 --> 00:43:40,600 be a big part of our future growth. 782 00:43:40,720 --> 00:43:44,360 We think that we have both this story around better nutrition 783 00:43:44,360 --> 00:43:47,080 for dogs, but also better for ranchers and farmers on the 784 00:43:47,080 --> 00:43:48,480 planet. And we think we can do that 785 00:43:48,480 --> 00:43:50,800 really well in our future. And we see lots of innovation 786 00:43:50,800 --> 00:43:54,760 around new materials and new toys and new ways of feeding 787 00:43:54,760 --> 00:43:57,360 coming down the pipeline. So it's, it's always a fun thing 788 00:43:57,360 --> 00:44:00,200 here at West Palm where we get to brainstorm with our team, a 789 00:44:00,200 --> 00:44:03,920 small family business, right? So our team is all part of the 790 00:44:03,920 --> 00:44:05,240 brainstormer. Like what's next? 791 00:44:05,240 --> 00:44:06,840 What do our customer need? What are you hearing? 792 00:44:07,000 --> 00:44:09,440 How do we serve them better? And and that's a really fun part 793 00:44:09,440 --> 00:44:12,200 of this business is that we get to develop products that will 794 00:44:12,200 --> 00:44:14,320 help the future, which is cool, Yeah. 795 00:44:14,920 --> 00:44:17,040 I love that I was going to ask you what's next, but you kind of 796 00:44:17,040 --> 00:44:19,040 just. Said jumped Jump. 797 00:44:20,040 --> 00:44:21,360 No, you're good. You're good. 798 00:44:21,360 --> 00:44:25,480 I just thank you again for being here and for helping to educate 799 00:44:25,480 --> 00:44:29,280 us about the why behind the products that you're bringing to 800 00:44:29,280 --> 00:44:32,160 pet parents. That's my favorite part of the 801 00:44:32,160 --> 00:44:35,960 story is, is the why. And because it's not just, oh, I 802 00:44:35,960 --> 00:44:38,080 want to make money, right? Yeah. 803 00:44:39,680 --> 00:44:42,040 That's a part of it. You need to to keep it going. 804 00:44:42,280 --> 00:44:45,680 But especially, you know, the sustainability part is it's, 805 00:44:45,720 --> 00:44:50,040 it's so important for us to think about today because like 806 00:44:50,040 --> 00:44:53,280 we've talked about so many times already, it's everything we buy 807 00:44:53,280 --> 00:44:58,400 is anymore feels like it is so cheap that it lasts, like a 808 00:44:58,400 --> 00:45:04,160 piece of clothing is going to last you what, like 10-10 tin 809 00:45:04,200 --> 00:45:07,280 tin wash cycles. And it's like everything just 810 00:45:07,280 --> 00:45:12,280 feels so temporary. And I even with a lot of the 811 00:45:12,280 --> 00:45:15,640 products that I have for my pets, it's like things get 812 00:45:15,640 --> 00:45:19,400 thrown out, things get, you know, donated, things go away. 813 00:45:19,400 --> 00:45:23,600 But the Westpaw products have been in my home longer than 814 00:45:23,600 --> 00:45:26,120 anything else I've had. And I just really, really 815 00:45:26,120 --> 00:45:28,880 appreciate that so much. So thank you so much for for 816 00:45:28,880 --> 00:45:30,920 being here and helping to educate us about it. 817 00:45:31,560 --> 00:45:34,080 Jessica, thanks for all your business that you product you 818 00:45:34,080 --> 00:45:36,360 bought from us over all these years, all the good things 819 00:45:36,360 --> 00:45:39,760 you've been able to say about us today and in the past for the 820 00:45:39,760 --> 00:45:42,640 referrals appreciate you and your work helping educate pet 821 00:45:42,640 --> 00:45:44,000 parents today. Thank you of. 822 00:45:44,640 --> 00:45:47,520 Course and guys, thank you so much for being here. 823 00:45:47,800 --> 00:45:51,760 I know next week we're going to have an incredible new guest for 824 00:45:51,760 --> 00:45:53,160 you. I hope you appreciate it. 825 00:45:53,160 --> 00:45:54,680 Everything we brought to you today. 826 00:45:54,680 --> 00:45:58,040 I know you do because you're here and you listen to me talk 827 00:45:58,040 --> 00:46:01,520 about all of this every single week about how we can help your 828 00:46:01,520 --> 00:46:05,920 pets be healthier and happier. And with that, I'm just going to 829 00:46:05,920 --> 00:46:08,840 say thank you from me and from Spencer this week. 830 00:46:08,840 --> 00:46:11,920 Please give your pets some extra love and I will talk to you next 831 00:46:11,920 --> 00:46:12,040 week.