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Hello everybody on Facebook, 
YouTube and Instagram. 

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Welcome to the Weekly Pet 
Roundup. 

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This week we're talking about 
greenwashing and I think we have

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a lot to say. 
What do you think? 

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My goodness, it's a big topic 
because it, I mean, I think it's

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intentionally vague and people, 
people like it big in big 

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companies. 
They want it to stay 

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intentionally vague so that they
can kind of get away with all 

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these marketing tactics that are
being used. 

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And the reality is that pet 
parents are actively seeking 

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like more and more every day, 
week, month. 

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Hey, Diane, they're actively 
seeking out healthier products 

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for their pets. 
But a lot of them don't know 

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like what they're actually 
looking for. 

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So it can be really easy to be 
persuaded by marketing on a 

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package when you're not getting 
what you think you're getting. 

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So yes, green washing is the 
deceptive marketing practice 

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where brands use misleading 
claims, vague language or 

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imagery to make their products 
appear more environmentally 

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friendly, natural or healthier 
than they actually are. 

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So in the pet industry 
specifically, this can include 

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false claims about pet food 
supplements, grooming products 

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and pet accessories, giving pet 
parents a false sense of 

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security about what they are 
purchasing. 

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And we buy so much. 
I mean, it's a multibillion 

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dollar a year industry just in 
the US. 

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So we spend so much money on our
pets. 

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It would be so nice if if we 
were able to spend it more 

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effectively and targeted and in 
products that are actually 

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meeting the criteria for what we
think we're buying. 

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Yes, and go ahead. 
Yeah, No, there's a lot of, I 

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mean, at the end of the day, 
it's all marketing, right? 

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Like it's all marketing. 
And if we're not educated 

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enough, which most of us are not
even those who are really 

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educated, you'll find somebody 
who's more educated, who can 

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educate you and you'll be like 
what? 

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You know. 
So I have a friend in Chicago 

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that will talk about her. 
And I always thought she's like 

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such an eco friendly person, so 
educated. 

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And then I saw her at Super Zoo 
last year, and she was telling 

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me about a mutual friend who, 
like, makes her look like, she's

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like, you know, completely 
irresponsible. 

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And like. 
Careless because everybody has a

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different level of yeah you know
Millie's raw life says it's so 

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important to do research and 
read the back of the bags. 

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But that's what's the problem 
with greenwashing is your first 

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statement's so true you have to 
do your own research but the 

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back of the bag if you don't 
know what to look for can still 

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be really deceptive because all 
of it is marketing and it's 

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using words like natural or 
clean, even cruelty free. 

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I was cruelty free for a very, 
very long time. 

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And sometimes cruelty free means
cruelty free in the US, but they

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allow third party, you know, 
animal testing in Asia. 

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And so you think you're 
supporting a brand that is in 

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line with your value system. 
And it says on the packaging 

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that they're cruelty free. 
But reality is they pay a third 

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party to do it, to do the the 
animal testing. 

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So you're not really aligned 
with that company. 

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So it's so important for us as 
consumers to know exactly like 

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Rob High Adventures, Kara says. 
We they can still trick us. 

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And that's really what 
greenwashing is. 

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It's a trick. 
It is a trick. 

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It is intentional. 
It is not by mistake. 

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As a marketing professional 
myself, it's copy, yeah. 

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It's what people do to persuade 
you to purchase something. 

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And they know that if it says 
that it's environmentally 

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friendly, you might buy more of 
it or you buy might choose that 

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over another product. 
And then when you look closer, I

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was actually just, and this is 
not just in the pet industry. 

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This is in human consumer 
products as well. 

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I was just reading yesterday on 
my timeline about like you know 

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the dry laundry sheets right 
that are supposed to be more eco

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friendly? 
There's no plastic, there's no 

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pack plastic packaging Bah Bah 
Bah. 

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But in order to make them it 
takes more resources. 

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Just like plastic bags get all 
the hate, paper bags get no 

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hate, and tons of water goes 
into making paper bags. 

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So really, when you're choosing 
at the grocery store between 

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paper or plastic, really you 
should be just opting for your 

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reusable bag that you bring 
yourself because neither the 

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plastic bag nor the paper bag 
are really environmentally 

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friendly. 
It depends on, you know, where 

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you're worried about it. 
Is it you're worried about the 

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landfill or are you worried 
about the way that product was 

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created? 
Because sometimes it's equal, 

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equally bad, right? 
So yeah, it's one of those 

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things where we think we know 
something and then hopefully 

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we're having these conversations
and we are learning from each 

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other, you know, and being like,
oh, you know what I heard is 

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this or I heard that. 
And then we are less likely to 

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be deceived if we are keeping 
these conversations going within

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our own groups and our own homes
and obviously reading, packaging

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and following businesses like 
maybe you are really into a 

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business. 
They are very eco friendly. 

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They are more not. 
They're using natural, they're 

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using higher quality and 
healthier things, but they get 

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sold. 
Yeah, name's still the same, but

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it's not the same stuff you 
initially bought. 

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So there's a lot to this. 
So I'll turn it back over to 

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Jess because she's going to 
organize our thoughts here. 

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But Jess? 
Where do you want? 

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To kick off I. 
I want to. 

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I don't want to forget later, so
I'm going to tell you in case I 

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forget to remind me. 
At the end, I want to circle 

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back around to what you just 
said about what are you paying 

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attention to? 
Are you paying attention to how 

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this product is made? 
Are you paying attention to what

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happens after you buy or consume
the product? 

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And we need to be paying 
attention to both. 

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And I think there's a very 
important discussion that some 

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people may not like, but I had, 
I learned it the hard way and I 

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want to share that, but I don't 
want to get off topic too much. 

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So I want to talk about that 
later on. 

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OK. 
So yes. 

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The life cycle of products. 
OK, I'll write it down so we 

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don't forget. 
So what I did was I started, and

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this is by no means a complete 
list, but I think it's plenty 

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for us to talk about. 
There are a lot of terms that 

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are being used that I consider 
green washing that either are 

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not at all regulated or they're 
very loosely regulated and I 

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want to talk about that 
regulation. 

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So the very first term when it 
comes to the, and these are all 

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pet industry specific is 
natural. 

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So this is a very loosely 
regulated term. 

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AFCO, which we've talked about 
many times on this show, the 

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Association of American Feed 
Control Officials, they do 

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define natural in their big book
of definitions that by the way, 

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you have to pay for if you want 
to know the definitions of 

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anything. 
But they allow for synthetic 

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vitamins and minerals and still 
be able to call it natural. 

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So to me that doesn't that, that
just doesn't sit right, but 

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that's what they allow. 
They will allow synthetic 

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vitamins and minerals and you 
can still put natural in the 

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packaging. 
At the end of the day, even that

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is not enforced. 
So that's the very first ones 

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that that always stands out to 
me. 

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And it, it is a term that I'm 
just like that means I see it 

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means nothing. 
I'm like, that means nothing to 

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me, no. 
It's like this umbrella term 

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that should make you think, OK, 
one, this could be greenwashed 

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or two, this could be actually 
natural but there needs they 

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need to prove it to me, yes. 
So absolutely natural means 

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nothing unless they prove it for
sure. 

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And, and there are still so many
consumers that are like, but 

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it's as natural. 
And I remember when I was when 

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my son and I were avoiding dairy
because he had a dairy allergy 

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as an infant, people would be 
like, Oh yeah, it's natural. 

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And I'm like, but that doesn't 
mean it's dairy free. 

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You know what I mean? 
Like people just people just 

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kind of forget that, that we 
need to like dive a lot deeper, 

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like naturals. 
It can be a good thing, but it 

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it doesn't mean that it's 
allergen friendly. 

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It doesn't mean that it is only,
you know, plant based. 

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It doesn't mean that it's whole 
food based. 

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It doesn't mean any of those 
other things. 

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It just is like a starting 
point. 

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Something like General Mills, 
like Lucky Charms might even say

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natural on it because they might
be because they're they've been 

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improving their formulas for 
these kinds of things. 

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So now they're like, oh, you 
know, Whole Foods. 

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And it's like it's made from 
refined flour. 

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I guess on some level you can 
call that a whole food, right? 

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Like, so you really, if you have
to laugh at natural, like to me,

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just it's not real. 
Yeah, it's Mickey Mouse. 

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So there are there's like so 
many different ways to go on 

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this next one and I want to try 
to hit on all of it organic. 

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So or there is a USDA 
certification for organic and 

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that to put USDA certified 
organic on a package, you do 

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have to meet the qualifications 
for that certification through 

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the USDA. 
So according to the USDA, that 

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means there are no synthetic 
chemicals, so no synthetic 

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pesticides, herbicides or 
fertilizers. 

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They're non-GMO, no artificial 
additives or preservatives, but 

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we all know that natural flavors
and natural fragrance get 

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through that in a loophole. 
And then there are some 

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standards for livestock and 
farming practices. 

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What I want to say about organic
is that it's a good benchmark 

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for produce. 
If you're purchasing produce, 

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it's a very good benchmark. 
It is not. 

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It's like bottom of the rung 
bare minimum for animal products

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in my opinion. 
There's so many more levels. 

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If I'm looking at animal 
products, It's bare minimum for 

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animal products. 
Also, when you are buying from 

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smaller companies, when you are 
shopping at a farmer's market, 

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when you're buying locally, they
cannot to, to get these 

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certifications cost big money. 
So their product may actually be

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organic and it is not labeled 
organic because they can't do it

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because they'd go broke, right, 
trying to buy the certification.

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So there's a lot of nuance with 
organic. 

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I think again, good benchmark, 
but you still need to do a lot 

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of research outside of that. 
Yeah, I'm as a reminder, organic

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poop is organic like. 
Poop. 

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Relates to or is derived from 
living? 

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No, like the word organic means 
derived from living matter. 

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That's it. 
That's all it means. 

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So poop has living matter in it.
All of our secretions have are 

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organic are the animal 
secretions that Cara and I 

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talked about on the Halloween 
show are coming to mind. 

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But all of these things are 
organic. 

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Cancer is organic, right? 
So like an animal that has died 

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of cancer could still 
technically be organic. 

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So that's why you have to be 
careful with these marketing 

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terms. 
So like, yes, there is organic 

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meaning certain practices in 
farming and raising animals, but

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then the word itself doesn't 
mean that automatically, right? 

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It doesn't, It doesn't 
necessarily mean that. 

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So remember, organic is great at
Costco when you find your 

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blueberries and you're choosing 
between your conventional and 

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your organic blueberries. 
Definitely if your budget allows

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it, go for the organic 
blueberries that have less of 

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any of those of those synthetic 
compounds, fertilizers, 

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herbicides, all those things. 
But when it comes to any kind of

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meat for example like, I want to
know more about this meat. 100% 

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it's bare minimum for any animal
product. 

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And and eggs. 
And eggs, Well, yeah, yeah. 

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So, and, and as Isabel said, if 
you can afford it, because I, 

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you know, I remember going back 
talking to Kelly Marion at Green

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Juju on the podcast. 
And I specifically asked her 

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like, OK, if you cannot afford 
organic produce being the 

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vegetable, right? 
If you can't afford organic 

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produce, should we still do 
vegetables? 

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And she said 100%, absolutely. 
Yes. 

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So if you can go to the EWG, go 
to the Environmental Working 

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Group, look at the Clean 15, 
look at The Dirty Dozen and try 

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to make your decisions based on 
what produce. 

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You can actually get away with 
some produce not being organic 

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if it's on the Clean 15 list. 
So you know. 

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And a little cheap, a little 
cheap for those that don't that 

229
00:14:04,040 --> 00:14:05,880
are in the grocery store and 
didn't have the chance. 

230
00:14:05,880 --> 00:14:08,080
There is an app. 
They obviously have apps. 

231
00:14:08,080 --> 00:14:11,720
The EWG has an app. 
But anything that you're going 

232
00:14:11,720 --> 00:14:15,400
to peel the skin off of, like an
orange or like an avocado 

233
00:14:15,800 --> 00:14:18,960
probably, OK, conventional, 
anything you're going to eat 

234
00:14:18,960 --> 00:14:24,640
entirely, like a strawberry, a 
blueberry head of broccoli some,

235
00:14:24,680 --> 00:14:28,040
and even then some, like 
cruciferous vegetables, they 

236
00:14:28,040 --> 00:14:32,400
don't have to be organic because
just in that farming of that 

237
00:14:32,400 --> 00:14:36,640
particular vegetable or fruit, 
they just don't need that many 

238
00:14:36,640 --> 00:14:40,240
pesticides or whatever. 
So just know that the rule of 

239
00:14:40,240 --> 00:14:42,160
thumb is if you're going to eat 
the whole thing, try to get 

240
00:14:42,160 --> 00:14:43,680
organic. 
If you're going to peel it in 

241
00:14:43,680 --> 00:14:46,440
some way, then you're probably 
safer. 

242
00:14:46,440 --> 00:14:50,080
But don't forget, like for me, 
for example, a banana you peel, 

243
00:14:50,440 --> 00:14:52,200
but I can't eat conventional 
bananas. 

244
00:14:52,200 --> 00:14:53,800
I just can't. 
And it has nothing to do with 

245
00:14:53,800 --> 00:14:55,280
the banana. 
It has something to do with the 

246
00:14:55,280 --> 00:14:58,440
whatever they spray at the when 
they're shipping the bananas. 

247
00:14:58,880 --> 00:15:02,160
I've narrowed it down that if I 
wash a conventional banana with 

248
00:15:02,160 --> 00:15:06,480
soap and water, I can eat it. 
So it's something on the banana.

249
00:15:06,880 --> 00:15:10,840
But for that reason, I just opt 
for organic bananas at all 

250
00:15:10,840 --> 00:15:12,120
times. 
I don't have to wash them. 

251
00:15:12,120 --> 00:15:13,600
I know they're safe. 
I don't have to worry about 

252
00:15:13,600 --> 00:15:16,040
that. 
So it's just kind of like a 

253
00:15:16,360 --> 00:15:19,880
general rule of thumb, but it's 
so easy. 

254
00:15:19,920 --> 00:15:23,800
It's so easy to just go on EWG. 
They have a website they have 

255
00:15:24,080 --> 00:15:27,840
and every year they do a new 
clean 15 and new Dirty dozen 

256
00:15:27,840 --> 00:15:30,520
list. 
So if you have like a like the 

257
00:15:30,520 --> 00:15:34,320
little you know graphic from 
three years ago, update it 

258
00:15:34,320 --> 00:15:37,080
because it does change. 
Yeah, absolutely. 

259
00:15:38,800 --> 00:15:41,720
OK. 
The term holistic is completely 

260
00:15:41,720 --> 00:15:45,400
unregulated, so you can use that
on anything. 

261
00:15:45,480 --> 00:15:49,880
I know my first year at Super 
Zoo I saw multiple products in 

262
00:15:49,880 --> 00:15:53,000
the new product showcase that 
were holistic something and I'm 

263
00:15:53,000 --> 00:15:54,680
like, you have got to be 
kidding. 

264
00:15:54,680 --> 00:15:58,000
Maybe because one of them was a 
kibble and I'm like, what? 

265
00:15:58,320 --> 00:16:00,720
And I've actually had people ask
me about that. 

266
00:16:00,960 --> 00:16:05,920
I'm glad I saw that product at 
Super Zoo because I haven't seen

267
00:16:05,920 --> 00:16:10,200
it out in the wild since then. 
But it's it's a kibble and it's 

268
00:16:10,200 --> 00:16:13,280
called holistic something like 
that's the brand. 

269
00:16:13,560 --> 00:16:15,440
And I'm like. 
Wow. 

270
00:16:15,680 --> 00:16:17,960
Well, like how? 
Old of you, but no but. 

271
00:16:17,960 --> 00:16:19,960
From a marketing perspective, 
OK. 

272
00:16:20,000 --> 00:16:22,080
But from a marketing 
perspective, if they have 

273
00:16:22,080 --> 00:16:24,960
something there that's good for 
the eyes, that's good for the 

274
00:16:24,960 --> 00:16:29,200
teeth, that's good for the gut, 
that's good for the joint and 

275
00:16:29,200 --> 00:16:35,840
the brain, it's holistic, right?
Like we've thought about, we've 

276
00:16:36,040 --> 00:16:40,480
thought about a lot of the body,
therefore it is holistic, right?

277
00:16:40,480 --> 00:16:42,560
And that's where the marketing 
really comes in. 

278
00:16:42,560 --> 00:16:45,840
It's can, how can I get away 
with saying this? 

279
00:16:46,640 --> 00:16:50,120
And if there's something in 
there that you can technically 

280
00:16:50,120 --> 00:16:54,760
defend yourself in a court of 
law, if you were to get sued and

281
00:16:54,760 --> 00:16:57,400
then you weren't lying, there's 
no false advertising because you

282
00:16:57,400 --> 00:17:00,480
did have some kind of synthetic 
for the eyes and the butt, like 

283
00:17:00,480 --> 00:17:04,760
it's holistic. 
Yeah, yeah, I mean, I get it. 

284
00:17:04,760 --> 00:17:07,680
It's a very, again, it's a 
completely unregulated term. 

285
00:17:07,680 --> 00:17:11,520
We throw it around all the time 
like crazy, assuming that we 

286
00:17:11,520 --> 00:17:14,920
know what everybody, that 
everybody knows what we mean 

287
00:17:14,920 --> 00:17:19,720
when like I have, I have been 
asking lately a lot of people 

288
00:17:19,720 --> 00:17:22,319
that come on the show, 
especially veterinarians who 

289
00:17:22,319 --> 00:17:24,520
call themselves holistic 
veterinarians, what does 

290
00:17:24,520 --> 00:17:26,000
holistic mean to you? 
Correct. 

291
00:17:26,200 --> 00:17:32,520
Because it can mean so much just
different things to different 

292
00:17:32,520 --> 00:17:35,160
people. 
And I mean, even to me, I feel 

293
00:17:35,160 --> 00:17:41,800
like my definition of holistic 
has evolved over the years to, I

294
00:17:41,800 --> 00:17:48,080
mean, and you can get really, 
really down the rabbit hole with

295
00:17:48,080 --> 00:17:50,920
trying to do everything 
naturally. 

296
00:17:50,920 --> 00:17:54,960
Like I've, I have talked to one 
veterinarian for sure who is 

297
00:17:54,960 --> 00:17:57,840
like just completely anti 
pharmaceutical anti. 

298
00:17:57,840 --> 00:18:01,120
And I'm like, OK, I mean, that's
a that's if that is working for 

299
00:18:01,120 --> 00:18:03,360
your patients, please, by all 
means keep doing that. 

300
00:18:03,800 --> 00:18:07,000
So yeah, it is completely 
unregulated. 

301
00:18:07,000 --> 00:18:10,800
Don't like If you are buying a 
product simply because it says 

302
00:18:10,800 --> 00:18:14,600
holistic somewhere on the 
packaging, please stop you're. 

303
00:18:14,880 --> 00:18:18,400
Feeling even even for doctors 
and vets, like you said, doctors

304
00:18:18,400 --> 00:18:21,840
and vets, I think it's I for me 
like holistic doesn't say 

305
00:18:21,840 --> 00:18:24,480
anything unless like I'm looking
for a doctor or vet and it says 

306
00:18:24,480 --> 00:18:28,240
holistic and integrative, those 
kinds of more specific words. 

307
00:18:28,240 --> 00:18:31,520
If I look at their services and 
they have some services that 

308
00:18:31,760 --> 00:18:34,800
include like hydrotherapy and 
things like that, I might be 

309
00:18:34,800 --> 00:18:37,160
more inclined to believe that 
they are holistic. 

310
00:18:37,440 --> 00:18:40,720
But like, just because you're 
maybe comfortable, like using 

311
00:18:40,720 --> 00:18:44,760
nutriceuticals does not make you
holistic in any way, shape or 

312
00:18:44,760 --> 00:18:47,320
form, right? 
Like to me, and if you're, if 

313
00:18:47,360 --> 00:18:50,280
I'm going to tell you that I, 
you know, found this herb that's

314
00:18:50,280 --> 00:18:54,200
helping my pet and you're going 
to be like, then for me, you're 

315
00:18:54,200 --> 00:18:56,080
not holistic. 
If I ask you about, you know, 

316
00:18:56,080 --> 00:18:59,760
canine acupuncture and you kind 
of make a funny face, then to me

317
00:18:59,760 --> 00:19:02,120
it's like, I feel like holistic 
and integrative kind of have to 

318
00:19:02,120 --> 00:19:06,160
go hand in hand for me, for me 
to even take holistic in a 

319
00:19:06,160 --> 00:19:11,240
practitioner seriously. 
Cuz not the idea of holistic is 

320
00:19:11,240 --> 00:19:13,680
that there's a hole, right? 
And not everybody can be an 

321
00:19:13,680 --> 00:19:17,880
expert in the hole. 
So if there's no other 

322
00:19:18,040 --> 00:19:21,040
techniques and methods and 
approaches, then I feel like. 

323
00:19:21,200 --> 00:19:24,520
But how can we really achieve 
holistic care? 

324
00:19:25,360 --> 00:19:28,720
Yeah. 
And so the canine dietitian says

325
00:19:28,720 --> 00:19:32,040
for her, holistic does mean 
taking everything into account. 

326
00:19:32,040 --> 00:19:35,280
It means the whole. 
So exactly. 

327
00:19:35,280 --> 00:19:40,120
And so I, I mean, but to your 
point, and I think that is one 

328
00:19:40,120 --> 00:19:48,360
of the reasons why I think we 
work to better, we, we all work 

329
00:19:48,360 --> 00:19:52,760
so much Better Together in the 
holistic field because exactly 

330
00:19:52,760 --> 00:19:55,240
what you said, we can't all be 
experts at everything. 

331
00:19:55,560 --> 00:20:01,160
So do what we do really well and
refer out for the other things, 

332
00:20:01,720 --> 00:20:04,160
knowing that it's there and that
it needs to be addressed and 

333
00:20:04,160 --> 00:20:07,400
that it's part of. 
You know, everything that needs 

334
00:20:07,400 --> 00:20:10,000
to be addressed. 
But while we're on this topic, I

335
00:20:10,000 --> 00:20:13,040
will say my episode that went 
Live Today on the Pet Parenting 

336
00:20:13,040 --> 00:20:17,560
Reset is with Carrie Hyde, who 
owns the spa in California. 

337
00:20:17,880 --> 00:20:20,600
And she, I know I love her so 
much. 

338
00:20:21,160 --> 00:20:26,120
And she introduced a new term to
me, which I said earlier it she 

339
00:20:26,120 --> 00:20:29,720
calls these a lot of 
veterinarians pholistic. 

340
00:20:30,360 --> 00:20:31,400
Pholistic. 
Yeah. 

341
00:20:31,400 --> 00:20:35,600
The ones that are like, I know 
how to do acupuncture, but that 

342
00:20:35,720 --> 00:20:38,440
meanwhile they have a huge wall 
of kibble behind them, right? 

343
00:20:38,440 --> 00:20:40,960
Like so she calls them 
pholistic. 

344
00:20:40,960 --> 00:20:44,040
So that's my new favorite word. 
Oh, that's perfect. 

345
00:20:44,040 --> 00:20:45,800
It's true. 
And it happens to all of us. 

346
00:20:45,840 --> 00:20:47,960
Like you go to a holistic 
dentist, but they're using 

347
00:20:47,960 --> 00:20:48,880
fluoride. 
You're like. 

348
00:20:49,360 --> 00:20:51,560
No, sorry about that, bud. 
Yeah. 

349
00:20:53,480 --> 00:20:57,200
I don't know, like and, and, and
some dentists will let you like 

350
00:20:57,320 --> 00:20:59,320
decline it and they don't make a
big issue. 

351
00:20:59,320 --> 00:21:01,960
But what's funny to me is that 
usually it's the ones that are, 

352
00:21:01,960 --> 00:21:04,440
like, claiming to be the most 
holistic are the ones who are, 

353
00:21:04,440 --> 00:21:07,840
like, really stuck on their, it,
their way or the highway. 

354
00:21:09,040 --> 00:21:10,200
Yeah. 
And you're like, but that's 

355
00:21:10,200 --> 00:21:11,880
exactly the opposite of 
holistic. 

356
00:21:11,880 --> 00:21:14,920
Holistic to me says you're open 
minded, you're willing to learn.

357
00:21:14,920 --> 00:21:18,080
You're willing to look at how 
one system affects the other, 

358
00:21:18,400 --> 00:21:22,680
how, you know one medication 
that is solving one problem 

359
00:21:22,680 --> 00:21:25,480
might cause another. 
Those kinds of things to me are 

360
00:21:25,480 --> 00:21:27,880
holistic. 
And like definitely marketing 

361
00:21:27,880 --> 00:21:31,360
has skewed that definition. 
Yeah, yeah. 

362
00:21:31,520 --> 00:21:36,840
Royal Paul Adventures like 
holistic, holistic, OK, human 

363
00:21:36,840 --> 00:21:42,680
grade is loosely regulated. 
AFCO does provide guidance 

364
00:21:42,680 --> 00:21:47,120
requiring all ingredients and 
processing to meet human Food 

365
00:21:47,160 --> 00:21:50,280
Standards. 
However, enforcement is weak. 

366
00:21:50,280 --> 00:21:54,520
I think that is true with almost
anything that is regulated by 

367
00:21:54,520 --> 00:21:59,800
AFCO or the FDA. 
It is very loosely regulated. 

368
00:21:59,800 --> 00:22:03,080
So there is a requirement for 
that. 

369
00:22:03,080 --> 00:22:08,280
It meets human Food Standards. 
And I think mostly from 

370
00:22:08,280 --> 00:22:11,840
everything that I have looked 
at, especially the the foods 

371
00:22:11,840 --> 00:22:19,520
that submit to Susan Thixon for 
her annual the list, they do, 

372
00:22:19,640 --> 00:22:23,040
they do what they say they are 
and they follow human Food 

373
00:22:23,040 --> 00:22:26,200
Standards. 
So that is one that I do think 

374
00:22:26,200 --> 00:22:29,200
you can trust a little bit more,
at least right now. 

375
00:22:29,720 --> 00:22:35,480
I think as some of the bigger 
pet food manufacturers get more 

376
00:22:35,480 --> 00:22:39,360
and more and more as we're 
already seeing into the fresh 

377
00:22:39,360 --> 00:22:46,120
food realm, it may be something 
that you want to pause at if 

378
00:22:46,120 --> 00:22:48,280
you're dealing with a bigger pet
food manufacturer. 

379
00:22:48,280 --> 00:22:55,080
But I think that one you can, 
that one is something and and it

380
00:22:55,080 --> 00:22:57,920
may not always be something that
you are looking for. 

381
00:22:57,920 --> 00:23:02,880
There are foods that I feed my 
pets that I'm very comfortable 

382
00:23:02,880 --> 00:23:07,280
feeding my pets, but they don't 
necessarily need 100% across the

383
00:23:07,280 --> 00:23:11,160
board on a certain recipe, human
grade standards. 

384
00:23:11,160 --> 00:23:15,840
And so you know, that's it's, 
that's up to you. 

385
00:23:16,000 --> 00:23:18,920
That's going to have to be a you
decision if that's what's the 

386
00:23:18,920 --> 00:23:20,320
most most important thing to 
you. 

387
00:23:20,440 --> 00:23:22,280
And I think it's also, yeah, 
like you said, it's very 

388
00:23:22,280 --> 00:23:25,880
personal because I, I know that 
like, and I can't, I'm not going

389
00:23:25,880 --> 00:23:29,200
to say the names because I don't
want to misquote anybody. 

390
00:23:29,200 --> 00:23:32,360
But there was a situation in 
Super Zoo where they wanted a 

391
00:23:32,360 --> 00:23:37,880
very well known influencer who 
really talks a lot about 

392
00:23:37,880 --> 00:23:42,000
nutrition to endorse a product. 
And, you know, the product was 

393
00:23:42,000 --> 00:23:46,240
great, but her kind of baseline 
is human grade. 

394
00:23:46,600 --> 00:23:50,280
So for her to endorse anything, 
it had to be human grade. 

395
00:23:50,280 --> 00:23:55,920
And that's her right. 
So like everybody has is going 

396
00:23:55,920 --> 00:23:59,320
to have different standards. 
But that's why these are just 

397
00:23:59,320 --> 00:24:03,160
one of the many things you look 
for rather than like be like, 

398
00:24:03,480 --> 00:24:07,560
you know, when I used to be, you
know, I'm pretty much only 

399
00:24:07,560 --> 00:24:10,280
cruelty free still. 
But this was like 10 years ago 

400
00:24:10,280 --> 00:24:13,240
when it wasn't really that 
common to find cruelty free 

401
00:24:13,240 --> 00:24:15,480
products. 
Like that was how I went into 

402
00:24:15,480 --> 00:24:17,120
Sephora. 
I went in and said I need 

403
00:24:17,120 --> 00:24:19,640
cruelty free. 
And then when they told me the 

404
00:24:19,640 --> 00:24:23,360
brand I would see, like I would 
Google, you know, is this 

405
00:24:23,360 --> 00:24:28,000
tested, third party tested? 
And then I would have my answer.

406
00:24:28,040 --> 00:24:31,520
But that was my cut off, whereas
maybe there were parabens and 

407
00:24:31,760 --> 00:24:34,440
things in there that I wouldn't 
have wanted otherwise, But that 

408
00:24:34,440 --> 00:24:37,280
was like my buying factor. 
So again, knowing your buying 

409
00:24:37,280 --> 00:24:40,640
factors, what matters to you and
why these why human grade? 

410
00:24:40,640 --> 00:24:42,640
Like what, what does it mean to 
the animals? 

411
00:24:42,640 --> 00:24:45,240
What what is, is there an 
improvement to the treatment of 

412
00:24:45,240 --> 00:24:47,280
the animal or whatever? 
And that might really resonate 

413
00:24:47,280 --> 00:24:50,120
with you. 
I don't remember why this person

414
00:24:50,120 --> 00:24:53,320
was so like passionate about the
human grade qualification, but 

415
00:24:53,320 --> 00:24:56,840
that was hers, you know? 
For sure, and it's funny you 

416
00:24:56,840 --> 00:25:00,520
bring that up. 
I, I as recently as last summer 

417
00:25:00,520 --> 00:25:06,080
went into Ulta and I was asking 
for I was specifically looking 

418
00:25:06,080 --> 00:25:10,320
for shades of eyeshadow that did
not have glitter in them. 

419
00:25:10,880 --> 00:25:13,160
It is so hard to find out 
eyeshadow without glitter. 

420
00:25:13,560 --> 00:25:17,240
Oh my gracious. 
And I said, OK, I'm looking for 

421
00:25:17,240 --> 00:25:20,080
these shades, no glitter, 
cruelty free. 

422
00:25:20,240 --> 00:25:22,400
And as soon as I got to the 
cruelty free part, they were 

423
00:25:22,400 --> 00:25:26,400
like, I'm like, like, why is 
that such? 

424
00:25:26,400 --> 00:25:30,600
Like, I don't know, I guess some
people are just it's hard to it 

425
00:25:30,600 --> 00:25:34,040
don't care. 
Because and I just a side note, 

426
00:25:34,040 --> 00:25:39,360
we can do a whole episode on 
cruelty free, but in China, the 

427
00:25:39,360 --> 00:25:42,480
last I understood is that 
anything that's sold in China 

428
00:25:42,480 --> 00:25:46,000
has to be tested on animals 
before it's put into their 

429
00:25:46,240 --> 00:25:50,880
market. 
So a brand that is not testing 

430
00:25:50,880 --> 00:25:55,720
here in the United States or in 
Europe may pay a third party to 

431
00:25:55,720 --> 00:25:58,680
test so that it can be on the 
shelves in China. 

432
00:25:59,200 --> 00:26:02,840
So that's really if, if the 
government's requiring it to 

433
00:26:02,840 --> 00:26:06,200
allow it in and you know, they 
have a very big purchase power. 

434
00:26:06,200 --> 00:26:09,960
There's a lot of people and 
money in China, so they want to 

435
00:26:09,960 --> 00:26:11,640
go in. 
And that's why I said at the 

436
00:26:11,640 --> 00:26:14,440
beginning, like that's just not 
in line with my value system, 

437
00:26:14,440 --> 00:26:15,640
right? 
Like I'm not going to support 

438
00:26:15,640 --> 00:26:17,280
that company. 
I want to support the company 

439
00:26:17,600 --> 00:26:24,680
that is truly cruelty free 
universally, not with across the

440
00:26:24,800 --> 00:26:28,640
bar caveat or a third party, 
because they're still paying the

441
00:26:28,640 --> 00:26:30,760
third party. 
It's not like China is paying 

442
00:26:30,760 --> 00:26:32,520
for it, right? 
They are, right. 

443
00:26:32,560 --> 00:26:37,080
So they're still supporting 
animal cruelty pretty direct. 

444
00:26:37,080 --> 00:26:39,000
Yeah, correctly. 
I mean that you can't even 

445
00:26:39,000 --> 00:26:42,880
qualify that as indirectly. 
So, yeah, OK, so next. 1A 

446
00:26:42,880 --> 00:26:47,760
Premium completely unregulated. 
You can put premium anything, 

447
00:26:48,160 --> 00:26:52,320
like literally anything I. 
Can call myself a premium mom, 

448
00:26:53,320 --> 00:26:55,480
premium wife, a premium 
daughter. 

449
00:26:55,760 --> 00:27:00,760
Like a monster. 
Like that's really how like 

450
00:27:01,440 --> 00:27:04,840
meaningless that word is. 
Completely meaningless. 

451
00:27:04,880 --> 00:27:08,600
The only time premium means 
anything is if, you know, you're

452
00:27:08,600 --> 00:27:12,040
talking to somebody and you say 
it comes at a premium, right? 

453
00:27:12,040 --> 00:27:14,720
Like something comes at a 
premium and you're saying it's 

454
00:27:14,720 --> 00:27:15,840
pricey. 
Yeah. 

455
00:27:15,960 --> 00:27:20,240
That's the only time that I like
care about that word when you're

456
00:27:20,240 --> 00:27:22,160
like, what do you mean? 
What's the premium, right? 

457
00:27:22,160 --> 00:27:23,760
How premium are we talking? 
Right. 

458
00:27:23,760 --> 00:27:25,520
Yeah. 
But like, yeah, premium, premium

459
00:27:25,520 --> 00:27:32,160
means nothing. 
OK, so these the next two or 

460
00:27:32,320 --> 00:27:37,160
they might trip some people out.
So better veterinarian approved,

461
00:27:37,560 --> 00:27:43,400
completely unregulated 
veterinarian recommended any 

462
00:27:43,400 --> 00:27:49,000
vet. 
Any vet you choose does have to 

463
00:27:49,520 --> 00:27:53,280
support the product, but there's
no standardized like testing or 

464
00:27:53,280 --> 00:27:55,480
criteria. 
So it's very loosely regulated. 

465
00:27:55,480 --> 00:27:58,840
So as long as they get one 
person who has graduated vet 

466
00:27:58,840 --> 00:28:01,920
school and still has their 
license, they can say 

467
00:28:01,920 --> 00:28:05,520
veterinarian recommended. 
Veterinarian approved means 

468
00:28:05,600 --> 00:28:09,520
absolutely nothing. 
Nothing at all. 

469
00:28:10,680 --> 00:28:15,400
One in five or four in five 
veterinarians feed this to their

470
00:28:16,000 --> 00:28:17,680
pets. 
Based on what? 

471
00:28:18,040 --> 00:28:22,120
Like based on what, Right? 
You sent free samples to five 

472
00:28:22,120 --> 00:28:24,440
veterinarians and four of them 
said, OK, I'll feed it. 

473
00:28:25,800 --> 00:28:27,920
Exactly. 
Yeah, none of this makes. 

474
00:28:28,000 --> 00:28:32,200
And it's funny because I write 
copy for pet services companies 

475
00:28:32,600 --> 00:28:36,400
and I have had this discussion 
with my clients where they say 

476
00:28:36,720 --> 00:28:39,640
that recommended. 
And I'm like, we're the vets. 

477
00:28:39,720 --> 00:28:43,160
Yeah, like I want to know the 
vets, can we link back to them, 

478
00:28:43,160 --> 00:28:44,600
blah, blah, blah. 
And usually it's one. 

479
00:28:44,600 --> 00:28:49,080
And I'm like that recommended by
1 is fine, but recommended by 

480
00:28:49,080 --> 00:28:51,680
vets would be a lie, right? 
Because it's 1. 

481
00:28:52,480 --> 00:28:56,200
So I try, even though I'm a 
marketer, I try to be very 

482
00:28:56,200 --> 00:28:59,840
honest where we can say, yeah, 
that recommended by this one 

483
00:28:59,840 --> 00:29:02,320
vet. 
But if you're saying my business

484
00:29:02,320 --> 00:29:05,520
is recommended by vets in the 
area, that's a lie because 

485
00:29:05,520 --> 00:29:07,360
that's a bold faced lie. 
You only have one vet 

486
00:29:07,360 --> 00:29:11,160
recommending you, so know that 
there's nobody watching that 

487
00:29:11,160 --> 00:29:13,560
other than the person and their 
integrity, right? 

488
00:29:13,600 --> 00:29:18,240
That's really the only thing. 
And, you know, most highly rated

489
00:29:18,800 --> 00:29:21,320
pet sitting company in this 
area. 

490
00:29:21,400 --> 00:29:23,320
Based on what? 
Like based on what rating? 

491
00:29:23,320 --> 00:29:26,280
Because like, you know what, 
like your 100 Google reviews, 

492
00:29:26,280 --> 00:29:28,720
maybe the other person has 102, 
you know what I mean? 

493
00:29:28,720 --> 00:29:31,360
So like, what are these words? 
And this is the same thing. 

494
00:29:31,360 --> 00:29:33,920
This is just instead of for a 
service, it's for a product. 

495
00:29:33,920 --> 00:29:39,840
It's like, yeah, this vet 
approved clostamine supplement 

496
00:29:40,280 --> 00:29:43,240
because the vet approved that it
will end up on its shelves. 

497
00:29:43,880 --> 00:29:46,360
Yeah, well. 
The vet is a that. 

498
00:29:46,560 --> 00:29:48,680
Approved is completely 
unregulated. 

499
00:29:48,720 --> 00:29:51,680
It's recommended, that's loosely
regulated. 

500
00:29:51,960 --> 00:29:56,840
So that I think again will trip 
people up between approved and 

501
00:29:56,840 --> 00:30:00,560
recommended. 
Regardless, yeah, I wouldn't put

502
00:30:00,560 --> 00:30:01,960
any. 
I wouldn't put any way to. 

503
00:30:02,600 --> 00:30:04,680
Me, they both mean absolutely 
nothing. 

504
00:30:04,800 --> 00:30:08,600
No, because vets to prove a lot 
of things to be on their shelves

505
00:30:08,600 --> 00:30:11,400
that I would never feed my pets 
or what I would never give my 

506
00:30:11,400 --> 00:30:13,840
pets. 
So as much as I love vets and 

507
00:30:13,840 --> 00:30:17,280
support them, I know that their 
priorities are different than 

508
00:30:17,280 --> 00:30:18,120
mine. 
Yeah. 

509
00:30:18,200 --> 00:30:21,880
And there are a lot of things 
that my doctor gives me when I'm

510
00:30:21,880 --> 00:30:25,960
sick and I get the prescriptions
and then I'm like, no, no, no. 

511
00:30:25,960 --> 00:30:29,480
And then it just, I end up 
keeping it just in case I get 

512
00:30:29,480 --> 00:30:32,160
desperate. 
And then I'll be like, no, I'm 

513
00:30:32,160 --> 00:30:35,120
going to, I'm going to see if I 
can take more vitamin C and zinc

514
00:30:35,120 --> 00:30:37,640
and see if I can knock this out 
before, you know, using this 

515
00:30:37,640 --> 00:30:40,320
with like, a litany of potential
side effects, right? 

516
00:30:40,320 --> 00:30:43,680
So like, yeah, like just because
it's recommended by my doctor, 

517
00:30:43,680 --> 00:30:46,320
my vet, doesn't mean I'm going 
to, I'm going to follow through 

518
00:30:46,320 --> 00:30:47,400
with it. 
Yeah. 

519
00:30:49,040 --> 00:30:52,560
So the next one that many people
may be very surprised about that

520
00:30:52,560 --> 00:30:55,840
is completely unregulated is 
hypoallergenic. 

521
00:30:57,040 --> 00:31:01,120
It's just like noodles. 
They're hypoallergenic, right? 

522
00:31:03,040 --> 00:31:08,320
That is the biggest marketing 
ploy ever to sell dogs to you 

523
00:31:08,840 --> 00:31:11,280
and sell all sorts of stuff to 
you. 

524
00:31:12,840 --> 00:31:13,680
Yeah. 
So what? 

525
00:31:13,680 --> 00:31:15,760
Is there any regulation on that?
None. 

526
00:31:15,960 --> 00:31:18,600
Zero. 
I wonder in the in the human 

527
00:31:18,600 --> 00:31:21,320
industry if there is just cuz 
we're talking about babies and 

528
00:31:21,320 --> 00:31:22,520
stuff. 
I wonder if there's any 

529
00:31:22,520 --> 00:31:26,480
regulation cuz that's, you know,
there's so many babies that have

530
00:31:26,480 --> 00:31:29,800
skin issues, their immune 
system's so young and delicate 

531
00:31:29,800 --> 00:31:33,800
and you would hope that nobody's
just like writing like 

532
00:31:33,800 --> 00:31:37,840
hypoallergenic for like this two
day old infant that's going to 

533
00:31:37,840 --> 00:31:41,440
have like a horrid reaction or 
skin burn as a result. 

534
00:31:41,440 --> 00:31:44,760
So yeah, like, it's those things
make me mad because like, 

535
00:31:44,840 --> 00:31:50,920
hypoallergenic you, if you know 
your child is somehow really 

536
00:31:50,960 --> 00:31:55,080
sensitive, you kind of gravitate
toward those words well, 

537
00:31:55,080 --> 00:32:00,120
thinking you can trust them. 
How long did baby powder 

538
00:32:01,120 --> 00:32:03,840
companies tell you to put talc 
on? 

539
00:32:03,960 --> 00:32:06,440
I mean when? 
They they don't care. 

540
00:32:06,520 --> 00:32:10,680
They knew for does it. 
I I'm this is a decade. 

541
00:32:11,120 --> 00:32:13,240
They knew for decades that it 
was damaging. 

542
00:32:13,240 --> 00:32:15,200
Yeah, yeah, yeah. 
Guys. 

543
00:32:15,960 --> 00:32:17,680
This. 
Is this is regulation? 

544
00:32:17,680 --> 00:32:24,520
Yeah, if any. 
Grain free does mean there are 

545
00:32:24,520 --> 00:32:28,280
no grains, but there is 
absolutely no regulation as to 

546
00:32:28,280 --> 00:32:31,040
what replaces grains. 
So, and this is, I know that we 

547
00:32:31,040 --> 00:32:35,920
have talked about this in the 
past, you know, whatever fillers

548
00:32:35,920 --> 00:32:38,920
are replacing the grains, 
there's no regulation on that. 

549
00:32:39,280 --> 00:32:46,760
So just because there isn't rice
in there or wheat doesn't mean 

550
00:32:46,760 --> 00:32:52,280
that it's low carb or that 
you're still not getting a ton 

551
00:32:52,280 --> 00:32:56,200
of fillers that you don't want 
your pets to have. 

552
00:32:56,240 --> 00:33:01,160
I mean, I I literally still to 
this day get people who believe 

553
00:33:01,160 --> 00:33:05,160
the DCM stuff who their vet is 
still telling them don't feed 

554
00:33:05,160 --> 00:33:09,480
grain free who who, who are 
feeding a grain free and think 

555
00:33:09,480 --> 00:33:13,760
that means low carbohydrate. 
Like literally people think 

556
00:33:13,760 --> 00:33:14,360
that. 
Yeah, I know. 

557
00:33:14,400 --> 00:33:19,760
So it that no, no, no, no. 
They can replace that with any 

558
00:33:19,760 --> 00:33:22,000
other carb that doesn't qualify 
as a grain. 

559
00:33:22,160 --> 00:33:25,760
Like that's all it means. 
Yeah, dairy free, for example, 

560
00:33:25,760 --> 00:33:28,520
does it mean soy free? 
And we were dairy and soy free, 

561
00:33:28,520 --> 00:33:30,360
right. 
So I had to look for dairy free.

562
00:33:30,360 --> 00:33:34,480
So because usually the things 
they replace stuff with the 

563
00:33:34,480 --> 00:33:36,560
other allergens, yes, that's 
another thing. 

564
00:33:36,560 --> 00:33:38,080
Absolutely you have to be 
careful with. 

565
00:33:38,120 --> 00:33:44,720
So you're allergic to, you know,
casein and they'll give you like

566
00:33:44,760 --> 00:33:48,920
the protein that's most similar 
digestively. 

567
00:33:49,120 --> 00:33:51,920
And you're like, well, that 
didn't help at all, but at least

568
00:33:51,920 --> 00:33:54,160
it's dairy free and you you 
learn the hard way. 

569
00:33:54,520 --> 00:33:57,800
Yeah, Yeah, we normally do learn
the hard way, right. 

570
00:33:59,600 --> 00:34:04,520
So limited ingredient is there's
no strict definition for that. 

571
00:34:07,960 --> 00:34:12,440
You know, my, my research says 
that it's loosely regulated, but

572
00:34:12,440 --> 00:34:15,120
I still don't even see how it's 
regulated at all because there's

573
00:34:15,120 --> 00:34:20,400
no, no real definition for it. 
Brands can claim this term 

574
00:34:20,400 --> 00:34:23,679
without reducing allergens or 
unnecessary ingredients. 

575
00:34:24,120 --> 00:34:27,120
So I mean, I, and I see this a 
lot. 

576
00:34:27,120 --> 00:34:32,679
There's only one food that I 
pull out of my hat when somebody

577
00:34:32,679 --> 00:34:35,239
needs limited ingredient. 
Anything else that you're 

578
00:34:35,239 --> 00:34:40,280
seeing, like on a shelf that is 
shelf stable, that is says 

579
00:34:40,280 --> 00:34:42,840
limited ingredient. 
I'm like, can't be, but so 

580
00:34:42,840 --> 00:34:48,480
limited ingredient, maybe 
they're limiting the ingredients

581
00:34:48,480 --> 00:34:52,440
that they feel are allergens. 
I feel like that's what a lot of

582
00:34:52,440 --> 00:34:55,760
these companies are doing. 
But no, that doesn't. 

583
00:34:56,480 --> 00:34:58,880
But again, maybe 1 allergen. 
Maybe one. 

584
00:34:58,960 --> 00:35:00,960
Yeah, maybe. 
One out of the you know, one out

585
00:35:00,960 --> 00:35:03,440
of the the six that your pet 
reacts to. 

586
00:35:03,680 --> 00:35:06,880
Yeah, I can't tell you how many 
people I talked to that are 

587
00:35:06,880 --> 00:35:10,680
like, my dog can't have chicken,
and I've removed all the chicken

588
00:35:10,680 --> 00:35:12,600
from their diet. 
And that's the most popular one,

589
00:35:12,600 --> 00:35:13,960
right? 
That's the first thing people go

590
00:35:13,960 --> 00:35:17,360
to to remove. 
And then I look at the list of 

591
00:35:17,360 --> 00:35:19,800
what they're feeding and we I'm 
like, OK, I pull up the 

592
00:35:19,800 --> 00:35:22,200
ingredients and there's chicken 
in it and I'm like, and they're 

593
00:35:22,200 --> 00:35:25,160
like, what? 
Yes, yes. 

594
00:35:26,440 --> 00:35:30,120
So Grooming by GAIL wants to 
know what food you like that is 

595
00:35:30,200 --> 00:35:32,560
limited. 
Ingredient Green Choo Choo. 

596
00:35:33,720 --> 00:35:40,120
I mean, we love green Choo Choo.
OK, so next is. 

597
00:35:40,880 --> 00:35:46,120
Non-toxic, also unregulated. 
There's no standardized testing 

598
00:35:46,120 --> 00:35:52,160
or certification for non-toxic. 
So it's basically like what does

599
00:35:52,160 --> 00:35:54,480
that mean to you? 
Which is non-toxic. 

600
00:35:55,920 --> 00:36:00,960
To that brand, non-toxic to me 
makes me think of our cleaning 

601
00:36:00,960 --> 00:36:04,400
products right like that's and 
that's so important for our 

602
00:36:04,400 --> 00:36:05,160
pets. 
Yeah. 

603
00:36:05,440 --> 00:36:06,480
Because. 
They're I mean. 

604
00:36:06,600 --> 00:36:10,520
Literally walking, licking, 
laying. 

605
00:36:11,760 --> 00:36:14,160
And so that one is a big one for
me. 

606
00:36:14,320 --> 00:36:18,400
Like, I, I mean, I don't trust 
it, but I do my research about, 

607
00:36:18,480 --> 00:36:24,000
you know, environmental toxins 
because not toxic, non-toxic. 

608
00:36:24,000 --> 00:36:27,480
That still says, you know, are 
we talking about an acute 

609
00:36:27,480 --> 00:36:29,520
toxicity? 
Are we talking about a long term

610
00:36:29,520 --> 00:36:32,120
toxicity? 
Like there is no, like there's 

611
00:36:32,120 --> 00:36:37,160
no true commitment on the part 
of anybody who is using that 

612
00:36:37,160 --> 00:36:40,600
term as to what is going to 
happen if you use that product. 

613
00:36:41,480 --> 00:36:48,680
Yeah, then, interestingly, 4 
Legger sent out an e-mail 

614
00:36:48,680 --> 00:36:54,280
recently about four Legger does 
grooming products for pet. 

615
00:36:54,280 --> 00:36:57,720
Well, pet shampoos specifically,
and. 

616
00:36:58,160 --> 00:37:01,000
I've used one of their things. 
Yeah, I love, I love her stuff. 

617
00:37:01,560 --> 00:37:06,480
And she says, again, there's no 
legal definition for natural. 

618
00:37:07,320 --> 00:37:12,520
There's only regulation for 
organic, but it's only enforced 

619
00:37:12,520 --> 00:37:19,480
for companies that actually have
the certification and the there 

620
00:37:19,480 --> 00:37:23,360
are so many loopholes. 
Even with natural or non-toxic 

621
00:37:23,360 --> 00:37:27,960
on the label, their products can
still have harsh detergents that

622
00:37:27,960 --> 00:37:31,760
strip natural oils and irritate 
the skin, synthetic preservative

623
00:37:31,760 --> 00:37:35,200
like preservatives like parabens
and formaldehyde releasing 

624
00:37:35,200 --> 00:37:39,320
agents, and artificial 
fragrances that can contain 

625
00:37:39,360 --> 00:37:44,000
undisclosed chemicals. 
So I thought that was 

626
00:37:44,000 --> 00:37:48,040
appropriate for our talk today. 
Yeah non-toxic means nothing. 

627
00:37:48,040 --> 00:37:52,400
It just means not poisonous, but
like, I mean, there's a lot of 

628
00:37:52,400 --> 00:37:55,640
stuff that's poisoning us slowly
and that's not going to be 

629
00:37:55,640 --> 00:37:59,120
labeled non-toxic. 
Going back a little bit, Kayla 

630
00:37:59,120 --> 00:38:01,880
Dodd on Facebook wants to know, 
is goat milk also considered 

631
00:38:01,880 --> 00:38:02,920
dairy? 
Should it be avoided? 

632
00:38:02,920 --> 00:38:07,000
I was talking about my son and I
when we had a dairy allergy that

633
00:38:07,000 --> 00:38:11,280
was not related to pets. 
Obviously, we wouldn't want to 

634
00:38:11,280 --> 00:38:16,240
give like pasteurized dairy to 
our pets because it's full of 

635
00:38:16,320 --> 00:38:19,920
synthetic vitamins and it's not 
good really for any purpose. 

636
00:38:20,480 --> 00:38:22,760
Goat milk. 
Only if you get like a very high

637
00:38:22,760 --> 00:38:26,240
quality raw goat's milk that you
get from a trusted source that's

638
00:38:26,240 --> 00:38:29,480
been handled properly and 
shipped to you properly or 

639
00:38:29,640 --> 00:38:33,080
shipped to your store properly, 
then it should be safe and has a

640
00:38:33,080 --> 00:38:35,360
lot of benefits. 
But yeah, Jessica. 

641
00:38:35,600 --> 00:38:40,800
I mean it is technically dairy, 
but the the protein variation 

642
00:38:40,800 --> 00:38:45,160
between a cow and a goat, I 
think the goat milk is so much 

643
00:38:45,160 --> 00:38:48,240
more digestible. 
It's actually the closest to 

644
00:38:48,240 --> 00:38:52,560
human breast milk. 
So a lot of natural quote UN 

645
00:38:52,560 --> 00:38:56,320
quote holistic quote UN quote 
human grade. 

646
00:38:56,320 --> 00:38:59,960
Obviously they have to be human 
grade formulas are made with 

647
00:39:00,480 --> 00:39:04,880
goat milk bases as opposed to 
cow's milk because it is closest

648
00:39:04,880 --> 00:39:06,600
to breast milk. 
So yeah, I think it, I mean, I 

649
00:39:06,600 --> 00:39:11,600
think goat milk has a really 
good use in pets. 

650
00:39:11,640 --> 00:39:15,840
I think it's hard to it. 
It's I've tried it for human 

651
00:39:15,840 --> 00:39:21,280
consumption and it's very fatty.
See, I think cow's milk is more 

652
00:39:21,280 --> 00:39:24,120
fatty, but you tried it. 
You tried it. 

653
00:39:24,280 --> 00:39:27,640
No, no, I would. 
No, that's that's green juju. 

654
00:39:27,640 --> 00:39:31,760
I don't know, like that's green 
juju's pet specific. 

655
00:39:31,760 --> 00:39:36,800
I've bought at Sprouts. 
I bought goat's milk at sprouts 

656
00:39:36,800 --> 00:39:39,400
to make my own yogurt. 
I love yogurt. 

657
00:39:39,400 --> 00:39:41,720
I love homemade yogurt. 
That's like one of my favorite 

658
00:39:41,720 --> 00:39:45,960
desserts. 
And there was like a thing of 

659
00:39:45,960 --> 00:39:48,480
fat was sitting there, a layer 
of fat. 

660
00:39:48,480 --> 00:39:50,680
And I was like, no, this is the 
one time. 

661
00:39:50,680 --> 00:39:52,440
Like this isn't right. 
I got it again. 

662
00:39:52,520 --> 00:39:56,320
It's just so fatty. 
And I, I mean, I'll, I have half

663
00:39:56,320 --> 00:39:58,840
and half in my coffee. 
Like not I'm trying not to 

664
00:39:58,880 --> 00:40:02,320
because I read that. 
You have dairy in your coffee, 

665
00:40:02,320 --> 00:40:04,840
all the antioxidants, you don't 
absorb them as well. 

666
00:40:04,840 --> 00:40:09,600
So I'm trying to only do plant 
based like creamers, but I, you 

667
00:40:09,600 --> 00:40:12,800
know, I'll use half and half and
it's not fatty, but like goat's 

668
00:40:12,800 --> 00:40:15,560
milk had like at the in the 
little plastic bottle, which 

669
00:40:15,560 --> 00:40:17,960
obviously it comes in plastic, 
which is not ideal, like 

670
00:40:17,960 --> 00:40:21,520
organic, really awesome in a 
plastic bottle. 

671
00:40:22,640 --> 00:40:25,360
And it was just too fatty. 
So like my kids were like, it's 

672
00:40:25,480 --> 00:40:27,960
that I could not shake that 
thing to save my life. 

673
00:40:27,960 --> 00:40:29,720
I guess I would have should have
put it in the Vitamix. 

674
00:40:29,800 --> 00:40:31,120
And I was like, I'm not doing 
this again. 

675
00:40:31,840 --> 00:40:35,960
Wow, I'm wow. 
So there's no So should I just 

676
00:40:35,960 --> 00:40:37,520
get green juju and feed it to my
kids? 

677
00:40:37,520 --> 00:40:42,560
But just get green juju, yes? 
So yes, Kayla Dodd goat milk is 

678
00:40:42,560 --> 00:40:44,520
is considered dairy, but it 
should be. 

679
00:40:44,520 --> 00:40:47,440
It should not be avoided. 
It's just individual preference.

680
00:40:49,320 --> 00:40:52,080
Eco friendly. 
It was probably a cream top. 

681
00:40:52,080 --> 00:40:53,640
They have that specifically at 
sprouts. 

682
00:40:53,960 --> 00:40:57,120
It was not. 
It was just like because I saw 

683
00:40:57,120 --> 00:41:00,960
the creamy top the second time I
went, but I don't know, man, you

684
00:41:00,960 --> 00:41:03,400
told me Cara, am I doing 
something wrong? 

685
00:41:04,480 --> 00:41:08,080
Honestly, my kid should not be 
having dairy and like if I were 

686
00:41:08,080 --> 00:41:11,840
to make something like cupcakes 
or things like that, I should be

687
00:41:11,840 --> 00:41:15,200
using an alternative that has 
he's still like he's not fully 

688
00:41:15,200 --> 00:41:17,840
allergic to it like he used to 
used to get eczema and stuff 

689
00:41:17,840 --> 00:41:20,960
like that as an infant, but I 
still think it affects him. 

690
00:41:20,960 --> 00:41:25,520
So I would love some tips. 
So Cara DM me about the goat 

691
00:41:25,520 --> 00:41:30,320
milk. 
Eco friendly and sustainable are

692
00:41:30,320 --> 00:41:36,040
both completely unregulated. 
And so is biodegradable. 

693
00:41:36,280 --> 00:41:39,760
Yes. 
Well, so there are some FTC 

694
00:41:39,760 --> 00:41:45,000
guidelines for biodegradable, 
but many biodegradable claims 

695
00:41:45,000 --> 00:41:48,040
are misleading, and I'll let you
talk about that. 

696
00:41:51,640 --> 00:41:53,880
She she just walked out of 
sprouts. 

697
00:41:55,440 --> 00:41:59,080
That's so funny, Kara. 
OK, so this is the thing about 

698
00:41:59,440 --> 00:42:02,440
pet products specifically and 
like obviously eco friendly. 

699
00:42:02,440 --> 00:42:05,080
You might buy something that's 
eco friendly and then like you 

700
00:42:05,080 --> 00:42:09,760
look at the actual packaging and
you're like, this is not eco 

701
00:42:09,760 --> 00:42:12,200
friendly at all. 
Like maybe the product inside 

702
00:42:12,200 --> 00:42:15,320
all this plastic is eco 
friendly, but like this is, you 

703
00:42:15,320 --> 00:42:17,400
know what I mean? 
So I think and like, or you'll 

704
00:42:17,400 --> 00:42:20,160
buy an eco friendly product and 
it comes with all sorts of 

705
00:42:20,160 --> 00:42:22,080
packet, like just like a huge 
box. 

706
00:42:22,080 --> 00:42:26,000
And they're like all this like, 
you know, CO2 consumption just 

707
00:42:26,000 --> 00:42:28,960
to get it to you and like you're
like, so you don't have to pay 

708
00:42:28,960 --> 00:42:31,360
attention to the details when it
comes to like eco friendly. 

709
00:42:31,360 --> 00:42:34,280
But the one that bothers me the 
most and this one I'm pretty 

710
00:42:34,280 --> 00:42:39,520
well versed in because I've 
known Jennifer Blaze of Green 

711
00:42:39,520 --> 00:42:43,520
Line Pet Supply for over a 
decade now and she is the poop 

712
00:42:43,520 --> 00:42:47,320
bag girl and she is a plastics 
expert. 

713
00:42:48,000 --> 00:42:53,680
She knows plastics better than 
anybody I know and she makes the

714
00:42:53,840 --> 00:43:00,040
only to date that I know of 
truly landfill biodegradable 

715
00:43:00,040 --> 00:43:03,240
poop bag. 
But you go anywhere and it says 

716
00:43:03,320 --> 00:43:07,080
eco friendly poop bags and 
biodegradable poop bags and like

717
00:43:07,840 --> 00:43:13,560
because it's not a lie they're 
allowed to put it on the 

718
00:43:13,560 --> 00:43:15,320
packaging. 
But this is the thing. 

719
00:43:15,800 --> 00:43:18,240
Most landfill environments are 
dark. 

720
00:43:18,720 --> 00:43:23,120
The vast majority of poop bags 
that are biodegradable 

721
00:43:23,120 --> 00:43:27,720
biodegraded sunlight, but most 
of our poop bags end up in 

722
00:43:27,720 --> 00:43:31,400
landfills because we hopefully 
will pick up the poop, put it in

723
00:43:31,400 --> 00:43:33,840
our outside trash. 
The outside trash is picked up 

724
00:43:33,840 --> 00:43:37,800
once or twice a week, taken to 
wherever they process and ends 

725
00:43:37,800 --> 00:43:40,920
up in a landfill, which is just 
layers of layers of dark 

726
00:43:41,520 --> 00:43:45,400
environments, right. 
And so in her poop bag, she 

727
00:43:45,720 --> 00:43:49,840
developed a, an additive that 
eats the poop bag. 

728
00:43:49,840 --> 00:43:52,480
It's like, I think it's kind of 
like think probiotic, right? 

729
00:43:52,480 --> 00:43:54,560
Like think bacteria that just 
like eats it up. 

730
00:43:54,560 --> 00:43:59,320
So no matter what the elements 
are around it, that the fact 

731
00:43:59,320 --> 00:44:03,200
that there's poop and bacteria 
in there, there's a, you know, 

732
00:44:03,200 --> 00:44:05,520
match made in heaven and it 
starts to biodegrade. 

733
00:44:05,960 --> 00:44:09,160
And some of these poop bags that
are supposedly biodegradable, 

734
00:44:09,160 --> 00:44:14,080
eco friendly and green actually 
last 300 years in our landfills 

735
00:44:14,640 --> 00:44:20,240
and they Leech all sorts of 
microplastics and chemicals into

736
00:44:20,240 --> 00:44:23,800
our ecosystem. 
So you are going to the dollar 

737
00:44:23,800 --> 00:44:27,040
store and being like no, I'm not
going to buy these because they 

738
00:44:27,040 --> 00:44:30,080
don't say eco friendly. 
I'm going to go to PetSmart and 

739
00:44:30,080 --> 00:44:34,680
spend 3 times as much. 
And when you really look at the 

740
00:44:34,680 --> 00:44:37,800
reality of the life of that poop
bag, they're exactly the same. 

741
00:44:38,720 --> 00:44:42,640
So unless you're really like 
you're buying something that you

742
00:44:42,640 --> 00:44:46,240
know is truly landfill 
biodegradable, landfill 

743
00:44:46,240 --> 00:44:48,320
biodegradable needs to be 
stated. 

744
00:44:48,720 --> 00:44:51,840
And like, if you like, if you go
on Green Line pet supply, her 

745
00:44:51,840 --> 00:44:55,120
website, she will show you the 
whole process. 

746
00:44:55,120 --> 00:44:58,080
She will show you how she came 
to this conclusion. 

747
00:44:58,080 --> 00:45:02,160
She will show you all of the 
reasons why other poop bags 

748
00:45:02,160 --> 00:45:06,160
can't actually biodegrade. 
And she puts her money where her

749
00:45:06,160 --> 00:45:09,320
mouth is. 
And I'm, I'm an affiliate with 

750
00:45:09,320 --> 00:45:12,960
her, but mostly just because I 
buy them and I keep, I use them 

751
00:45:12,960 --> 00:45:18,400
for my pets and for my backyard.
But this is not sponsored or 

752
00:45:18,400 --> 00:45:21,920
anything. 
And I, when I had her on my 

753
00:45:21,920 --> 00:45:24,880
show, I was blown away by just 
like how knowledgeable she is 

754
00:45:24,880 --> 00:45:27,920
about like really truly plastic.
She was, you know, we talked 

755
00:45:27,920 --> 00:45:30,640
about how in, on my show, this 
was years ago, she's one of my 

756
00:45:30,640 --> 00:45:34,120
first guests and she talked to 
me about how like she loves 

757
00:45:34,120 --> 00:45:38,040
buying in bulk, but she doesn't 
love Costco's packaging because 

758
00:45:38,040 --> 00:45:41,000
there's so much plastic, right? 
So it's like you think you're 

759
00:45:41,000 --> 00:45:45,640
doing the right thing by buying 
in bulk and then storing all 

760
00:45:45,640 --> 00:45:49,520
this stuff in your house, but 
then it's all wrapped in a huge 

761
00:45:49,560 --> 00:45:52,920
thing of really thick plastic 
that's going to last 300 years 

762
00:45:52,920 --> 00:45:54,680
and leach into our oceans, 
right? 

763
00:45:54,680 --> 00:45:59,160
So like be very careful with 
biodegradable, with eco friendly

764
00:45:59,160 --> 00:46:01,640
with all of those because you 
end up spending more, right? 

765
00:46:01,640 --> 00:46:09,640
Like you end up paying twice as 
much for these green things. 

766
00:46:09,640 --> 00:46:11,200
And that's what green washing 
really is. 

767
00:46:11,360 --> 00:46:16,000
In all of these terms, you pay 
more and you get the same that 

768
00:46:16,000 --> 00:46:18,960
you would have gotten if you 
hadn't, if you just gotten the 

769
00:46:18,960 --> 00:46:20,480
cheapest thing on the on the 
shelf. 

770
00:46:20,520 --> 00:46:22,320
And that, as a consumer, should 
piss you off. 

771
00:46:22,320 --> 00:46:25,520
It's just my language that 
should really get you upset. 

772
00:46:25,880 --> 00:46:31,080
Yeah, for sure. 
So much of this should and 

773
00:46:31,080 --> 00:46:33,040
exactly. 
You should be mad. 

774
00:46:35,560 --> 00:46:41,120
So made with real meat. 
There's so many terms on a pet 

775
00:46:41,120 --> 00:46:45,880
food label specifically that you
have to know like the 

776
00:46:45,880 --> 00:46:49,960
definitions to know. 
Like what percent, like dinner 

777
00:46:49,960 --> 00:46:54,240
and entree. 
It's like some of them are 4%, 

778
00:46:54,240 --> 00:46:57,400
some of them are 25%. 
It's it's it's bad. 

779
00:46:58,440 --> 00:47:04,280
But made with real meat. 
They do require a small 

780
00:47:04,280 --> 00:47:08,960
percentage of whatever you say. 
Like if you say it's with beef 

781
00:47:08,960 --> 00:47:13,160
or whatever, it has to have some
beef in it but does. 

782
00:47:13,320 --> 00:47:15,640
The quality of the beef matter. 
Not at all. 

783
00:47:15,640 --> 00:47:18,560
That's where they get you. 
Because it could be like a cow 

784
00:47:18,560 --> 00:47:22,200
that died of cancer, riddled 
with illness, and it still 

785
00:47:22,200 --> 00:47:26,320
counts as made with real beef. 
And that's absolutely is where 

786
00:47:26,800 --> 00:47:29,480
my blood starts boiling. 
Yeah. 

787
00:47:30,360 --> 00:47:34,880
And then superfood, Superfood 
ingredients completely 

788
00:47:34,880 --> 00:47:37,720
unregulated. 
So superfood is unregulated. 

789
00:47:39,680 --> 00:47:43,880
And I, I mean, we say it offhand
all the time, right? 

790
00:47:43,880 --> 00:47:47,320
And, and I know a lot of brands 
and people that I follow say it 

791
00:47:47,320 --> 00:47:53,120
offhand all the time. 
I don't know where I first heard

792
00:47:53,120 --> 00:47:56,560
it. 
Probably Rodney Habib, right? 

793
00:47:56,840 --> 00:47:58,440
Superfoods. 
What's that superfood? 

794
00:47:58,440 --> 00:48:00,840
Well. 
OK, I want to anybody who's 

795
00:48:01,000 --> 00:48:05,680
who's watching us live, comment 
below the superfoods that, you 

796
00:48:05,760 --> 00:48:08,720
know, we all know for foods. 
Yeah. 

797
00:48:08,760 --> 00:48:11,000
Blueberries are the first ones 
that come to mind. 

798
00:48:11,120 --> 00:48:13,160
Yeah. 
What else? 

799
00:48:13,160 --> 00:48:16,280
I mean, I think a lot of fruits 
and vegetables come to mind 

800
00:48:16,280 --> 00:48:16,840
first. 
Avocados. 

801
00:48:17,520 --> 00:48:20,360
Avocados. 
Blueberries. 

802
00:48:20,360 --> 00:48:24,480
Like leafy greens. 
Like, yeah, any leafy greens are

803
00:48:24,480 --> 00:48:27,880
gonna have lots of. 
Omega-3 like oily. 

804
00:48:28,040 --> 00:48:30,800
Fish oily like sardines. 
Eggs. 

805
00:48:31,040 --> 00:48:35,480
Eggs are the ultimate superfood.
Yeah, mushroom, microgreens, 

806
00:48:35,480 --> 00:48:36,640
berries. 
Yeah, yeah. 

807
00:48:36,720 --> 00:48:42,800
Yeah, but it's unregulated, so a
pet food company can say what 

808
00:48:42,800 --> 00:48:44,840
they whatever they want is a 
superfood. 

809
00:48:45,320 --> 00:48:47,840
And The thing is too, like if 
you're just, if it's a really 

810
00:48:47,840 --> 00:48:53,280
low quality of whatever it is 
covered in herbicide acai, yeah,

811
00:48:53,640 --> 00:48:57,720
that's a good one. 
If it's a really bad quality 

812
00:48:57,720 --> 00:49:00,560
covered in herbicides, 
pesticides and all sorts of 

813
00:49:00,560 --> 00:49:03,320
stuff, then it stops being a 
super food just because at some 

814
00:49:03,320 --> 00:49:06,560
point and it's in its genetic 
makeup, it was a blueberry. 

815
00:49:06,560 --> 00:49:09,920
Like that's the thing, right? 
So it's like, are we getting a 

816
00:49:09,920 --> 00:49:12,800
high quality blueberry here? 
Are we just finding like, rotten

817
00:49:12,800 --> 00:49:17,120
blueberries and like, 
repurposing them for, you know. 

818
00:49:17,480 --> 00:49:20,640
Yeah. 
So yeah, super food is is. 

819
00:49:20,720 --> 00:49:23,920
I mean, it's good to know if 
you're shopping for fresh foods 

820
00:49:23,920 --> 00:49:25,280
what a super food is. 
Like. 

821
00:49:25,680 --> 00:49:28,600
I'm always so happy. 
Then it becomes a super bad 

822
00:49:28,600 --> 00:49:29,480
food. 
Exactly. 

823
00:49:30,680 --> 00:49:33,520
I'm always shopping for whatever
is a super food for my kids. 

824
00:49:33,520 --> 00:49:36,960
And luckily they love avocados 
and blueberries. 

825
00:49:37,640 --> 00:49:39,880
Do you think I'm going to get 
them to eat like sardines? 

826
00:49:39,880 --> 00:49:43,840
Absolutely not. 
Even I don't know, you know, 

827
00:49:43,840 --> 00:49:47,960
when it's when you're shopping, 
it's really good to kind of try 

828
00:49:47,960 --> 00:49:50,600
to get these things, but knowing
that it's not like in a 

829
00:49:50,600 --> 00:49:54,080
processed food because you can 
put as many super foods into, 

830
00:49:54,680 --> 00:49:58,240
you know, Lucky Charms and it's 
still going to be Lucky Charms. 

831
00:49:58,400 --> 00:50:00,080
And I have no hate on Lucky 
Charms. 

832
00:50:00,080 --> 00:50:03,840
They have their place. 
I take a box of Lucky Charms to 

833
00:50:03,840 --> 00:50:05,520
my sister every year when I go 
to Spain. 

834
00:50:06,280 --> 00:50:08,560
Because she was like a little 
treat. 

835
00:50:08,600 --> 00:50:12,520
Yeah, exactly. 
And they're like $20 a box over 

836
00:50:12,520 --> 00:50:16,760
there at the American store. 
But yeah, you can put all sorts 

837
00:50:16,760 --> 00:50:20,560
of super foods into poop and 
it's still poop. 

838
00:50:22,200 --> 00:50:28,720
Yeah, very true, very true. 
So, OK, to go back to what we're

839
00:50:28,760 --> 00:50:30,600
what you were talking about. 
The life cycle. 

840
00:50:31,200 --> 00:50:34,400
The life cycle. 
So I, and this is going to be 

841
00:50:34,400 --> 00:50:38,480
controversial and I get that, 
but it is completely, I mean to,

842
00:50:39,000 --> 00:50:47,400
I understand why because I spent
13-15 something like that years 

843
00:50:47,400 --> 00:50:52,840
of my life between vegetarian 
and vegan. 

844
00:50:53,480 --> 00:51:02,200
And I did that because I bought 
in to all of the marketing for I

845
00:51:02,200 --> 00:51:05,560
care more about the animals, 
right? 

846
00:51:05,560 --> 00:51:08,720
And I don't want and and that 
still to this day is true. 

847
00:51:08,720 --> 00:51:12,720
Even though I'm no longer vegan 
or vegetarian, I care very much 

848
00:51:12,720 --> 00:51:17,400
about the life of the animal 
that I am eating, which is why I

849
00:51:17,400 --> 00:51:22,520
try very hard not to support, 
you know, industrialized 

850
00:51:23,080 --> 00:51:26,400
ranching and mono cropping that 
like I'm sure I do. 

851
00:51:26,400 --> 00:51:28,480
I live in in. 
The real world. 

852
00:51:29,880 --> 00:51:35,800
Right. 
But the reality is when you look

853
00:51:35,800 --> 00:51:48,400
at look at the life cycle, if 
you look at everything, the mono

854
00:51:48,400 --> 00:51:53,800
cropping that feeds vegans and 
vegetarians because they need 

855
00:51:53,800 --> 00:51:56,160
this huge abundance of plant 
matter. 

856
00:51:56,720 --> 00:52:01,600
The mono cropping is killing 
everything in that soil, 

857
00:52:02,240 --> 00:52:07,600
including the soil. 
The tilling is killing all of 

858
00:52:07,600 --> 00:52:11,720
the, you know, voles and moles 
and rodents and everything else 

859
00:52:11,720 --> 00:52:16,040
living in that soil. 
The glyphosate, herbicides, 

860
00:52:16,040 --> 00:52:19,040
pesticides, all of that. 
It's killing our planet. 

861
00:52:19,480 --> 00:52:30,080
All of us, yes. 
That also leads to us, as you 

862
00:52:30,080 --> 00:52:32,960
know, anybody who lives a vegan 
or vegetarian lifestyle. 

863
00:52:33,400 --> 00:52:38,840
Yes, you could opt for all 
organic, all local farms, raise 

864
00:52:38,840 --> 00:52:43,360
your own. 
Sure, fine, most people are not 

865
00:52:43,360 --> 00:52:47,600
doing that. 
Then you get into the whole meat

866
00:52:47,600 --> 00:52:53,160
alternative, which has flopped. 
I mean, I don't know if you've 

867
00:52:53,160 --> 00:52:56,240
noticed in the grocery stores. 
They did a good job with the 

868
00:52:56,240 --> 00:52:59,600
flavor 'cause I was vegetarian 
for a long time and when you 

869
00:52:59,600 --> 00:53:02,960
know, Impossible Burger came out
and Beyond Burger, they taste 

870
00:53:02,960 --> 00:53:03,920
good. 
But when you look at the 

871
00:53:03,920 --> 00:53:08,360
ingredients, you know that you 
cannot sustain yourself on those

872
00:53:08,360 --> 00:53:09,160
things. 
It's like. 

873
00:53:09,880 --> 00:53:15,520
Ingredients are horrid. 
They are full of seed oils, 

874
00:53:15,960 --> 00:53:18,720
which are horrible for us. 
They are. 

875
00:53:19,320 --> 00:53:24,800
I mean, they're, they are 
creating a sick society. 

876
00:53:26,320 --> 00:53:34,800
And so yes, do I care, I care 
very, very much about the 

877
00:53:34,800 --> 00:53:40,120
quality of life of animals who 
are being raised for food, being

878
00:53:41,000 --> 00:53:48,200
vegan or vegetarian. 
You are one cow is going to feed

879
00:53:48,200 --> 00:53:52,120
one person for more than a year.
And think about all of the 

880
00:53:52,160 --> 00:53:57,360
animals that we're killing in 
modern cropping to create, to to

881
00:53:57,400 --> 00:54:02,720
sustain this vegan and 
vegetarianism that has overtaken

882
00:54:03,000 --> 00:54:07,200
our culture for decades. 
Yeah, I mean, I, I was veggie 

883
00:54:07,480 --> 00:54:09,240
and vegan for a really long 
time. 

884
00:54:09,280 --> 00:54:12,000
I'm insulin resistant, so it's 
really hard for me to do that 

885
00:54:12,000 --> 00:54:15,040
ever again. 
I need to focus on my animal 

886
00:54:15,040 --> 00:54:17,720
proteins and that's just 
genetics. 

887
00:54:18,440 --> 00:54:22,560
And as much as I sometimes don't
want to eat the animal protein 

888
00:54:22,560 --> 00:54:25,160
that's in front of me, I 
recognize that it's the 

889
00:54:25,160 --> 00:54:26,680
healthiest thing for me in my 
body. 

890
00:54:26,680 --> 00:54:29,640
And I, and it's funny, those I 
was, I was always vegan, 

891
00:54:29,640 --> 00:54:34,640
vegetarian as an adult, maybe 
no, in my 30s, let's just say 

892
00:54:34,640 --> 00:54:39,240
like that whole decade. 
And then I did, I looked at like

893
00:54:39,240 --> 00:54:43,160
the blood type diet and I'm 
supposed to be like a carnivore.

894
00:54:43,480 --> 00:54:45,080
And I'm like. 
Uh oh. 

895
00:54:45,120 --> 00:54:49,880
And then I realized that my 
sugar spikes so easily even with

896
00:54:49,880 --> 00:54:54,400
Whole Foods that are supposed to
be low glycemic index, then I 

897
00:54:54,400 --> 00:54:56,360
have to be super careful about 
what I eat. 

898
00:54:57,440 --> 00:55:01,480
So I'm like, yeah, I was, I was 
lucky that in my 30s I didn't 

899
00:55:01,480 --> 00:55:04,840
get sick from, you know, eating 
so much. 

900
00:55:04,920 --> 00:55:10,200
You know, legumes are really 
wonderful foods, but I was like,

901
00:55:10,200 --> 00:55:14,160
that was like my only source of 
nutrition. 

902
00:55:15,240 --> 00:55:17,800
And Raw Pod Venture says yes, 
monocropping. 

903
00:55:17,800 --> 00:55:20,160
Preach. 
I just had Regenerative ranchers

904
00:55:20,160 --> 00:55:23,320
on for an interview and it was 
such an amazing conversation. 

905
00:55:23,320 --> 00:55:26,240
I can't wait to release it, 
Diane Co says. 

906
00:55:26,240 --> 00:55:28,640
I used to be vegetarian but did 
not feel healthy, so I went back

907
00:55:28,640 --> 00:55:30,400
to eating meat. 
A lot of people have said that. 

908
00:55:30,400 --> 00:55:34,240
Like I've heard, I know Miley 
Cyrus has said like, she was 

909
00:55:34,240 --> 00:55:37,720
like really doing poorly on it. 
I know Angelina Jolie was the 

910
00:55:37,720 --> 00:55:39,400
same thing. 
And people get mad at them for 

911
00:55:39,400 --> 00:55:40,640
saying that. 
And like, I think it's a 

912
00:55:40,640 --> 00:55:43,040
personal choice. 
I do think some people eat too 

913
00:55:43,040 --> 00:55:45,880
much meat. 
I really do think that like 

914
00:55:46,200 --> 00:55:50,120
sometimes I look at people who 
like are having a burger and 

915
00:55:50,120 --> 00:55:54,600
then they want like the, the, 
the Super decadent cheese on 

916
00:55:54,600 --> 00:55:57,280
there and then the bacon and 
then like the this and that. 

917
00:55:57,280 --> 00:55:58,920
I'm like, you could just have 
the burger. 

918
00:55:58,920 --> 00:56:01,840
Like the burger is perfectly 
delicious as it is and that's 

919
00:56:01,840 --> 00:56:04,920
your protein and it's great. 
And so I do think that we are 

920
00:56:04,920 --> 00:56:08,240
overdoing it, that our heart 
disease rates are impacted by 

921
00:56:08,240 --> 00:56:10,160
how much mostly red meat we're 
eating. 

922
00:56:10,960 --> 00:56:13,360
And like a lot of like the 
processed meats that really 

923
00:56:13,360 --> 00:56:15,280
aren't good for us. 
And a lot of people will say 

924
00:56:15,280 --> 00:56:18,480
like, that should probably be 
eaten, eaten. 

925
00:56:18,480 --> 00:56:20,120
Yeah. 
Eaten sparingly doesn't mean 

926
00:56:20,120 --> 00:56:21,800
that you don't have you can't 
eat them, but just like 

927
00:56:21,800 --> 00:56:24,920
sparingly. 
But like a balanced diet is 

928
00:56:24,920 --> 00:56:28,480
always the most important thing.
And balance will always, if we 

929
00:56:28,480 --> 00:56:33,560
balance our lifestyle, then the 
world around us becomes more 

930
00:56:33,560 --> 00:56:36,040
balanced, right? 
Like it's like if I am 

931
00:56:36,600 --> 00:56:41,960
supporting all of these 
industries that have, you know, 

932
00:56:41,960 --> 00:56:45,000
that are life saving, life 
giving because you know, your 

933
00:56:45,040 --> 00:56:48,800
farmers are giving us life like 
that's we can't live without 

934
00:56:48,960 --> 00:56:51,440
them. 
If I'm supporting a variety, 

935
00:56:54,080 --> 00:56:57,640
then I'm doing right by myself 
and the environment. 

936
00:56:57,640 --> 00:57:00,120
And for the pets, it's the same 
thing like if we're just feeding

937
00:57:00,120 --> 00:57:05,320
them corn, are we doing the best
thing for them or any other 

938
00:57:05,320 --> 00:57:09,400
industry or, or, or 
agricultural, you know, section 

939
00:57:09,400 --> 00:57:12,520
sector, We're not. 
And what we're doing is probably

940
00:57:12,520 --> 00:57:16,640
making our pets really sick by 
giving them one thing, you know,

941
00:57:16,640 --> 00:57:18,840
60% of their diet cannot be 
corn. 

942
00:57:19,000 --> 00:57:22,360
And a lot of pet parents. 
Unfortunately, that's the 

943
00:57:22,360 --> 00:57:28,040
reality. 
Well and segwaying into our 

944
00:57:28,040 --> 00:57:32,840
pets. 
Cats are obligate carnivores and

945
00:57:32,840 --> 00:57:36,600
there's so much back and forth 
on what dogs are. 

946
00:57:37,240 --> 00:57:40,000
I believe they're facultative 
carnivores. 

947
00:57:40,000 --> 00:57:43,040
Same. 
There are some people who 

948
00:57:43,040 --> 00:57:47,000
believe they're omnivores. 
Either way they should not be 

949
00:57:47,000 --> 00:57:51,560
eating a vegan or completely 
plant based diet. 

950
00:57:52,280 --> 00:58:00,440
And the people that argue know 
that dogs can thrive on a plant 

951
00:58:00,440 --> 00:58:05,680
based diet, I believe are cherry
picking their studies and not 

952
00:58:05,680 --> 00:58:08,520
looking at what's actually 
common. 

953
00:58:08,520 --> 00:58:10,880
The commonalities between all of
these dogs. 

954
00:58:11,320 --> 00:58:15,160
Because in different parts of 
the world, humans and animals 

955
00:58:15,280 --> 00:58:20,080
eat different things. 
We as Americans have become so 

956
00:58:20,080 --> 00:58:24,200
accustomed to being able to eat 
whatever we want whenever we 

957
00:58:24,200 --> 00:58:25,520
want. 
We shouldn't be eating 

958
00:58:25,520 --> 00:58:27,720
strawberries in the middle of 
winter, right? 

959
00:58:27,720 --> 00:58:33,520
But we do. 
And so we have this mindset that

960
00:58:33,720 --> 00:58:38,400
everything is always available. 
But that's not really how we're 

961
00:58:38,400 --> 00:58:42,080
designed to live, nor how our 
pets are designed to live. 

962
00:58:42,240 --> 00:58:46,200
Which takes me down the whole 
rabbit hole of AFCO and balance.

963
00:58:46,200 --> 00:58:55,480
And that I believe is BS. 
But my point being that 

964
00:58:56,480 --> 00:59:02,080
veganism, even vegetarianism I 
don't believe, is sustainable 

965
00:59:02,160 --> 00:59:03,760
the way we do it. 
No. 

966
00:59:04,040 --> 00:59:07,080
It is not good for our pets. 
Let's talk about vegetarianism. 

967
00:59:07,080 --> 00:59:10,120
What does it become? 
It becomes a super dairy heavy 

968
00:59:10,120 --> 00:59:14,520
diet, which is also and 
impactful and it becomes very 

969
00:59:14,840 --> 00:59:18,040
dairy is very impactful to the 
animals and to the earth. 

970
00:59:18,400 --> 00:59:24,040
It is not a benign, you know, 
there's the factory farming for 

971
00:59:24,040 --> 00:59:26,600
dairy is not benign in any way, 
shape or form. 

972
00:59:26,600 --> 00:59:30,520
So if you're giving up, you 
know, you know, pasture raised 

973
00:59:30,520 --> 00:59:35,960
chicken for your cheese all day 
long, then you're not doing 

974
00:59:35,960 --> 00:59:37,720
anything better for the 
environment. 

975
00:59:37,720 --> 00:59:40,480
So that's really important to 
know that it's, it's and there's

976
00:59:40,480 --> 00:59:43,200
a lot of survivors bias, which I
think is really important to 

977
00:59:43,200 --> 00:59:45,920
note. 
Like you may meet somebody with 

978
00:59:45,920 --> 00:59:52,120
a dog who lived to 1516 or more 
that was vegetarian, vegan, one 

979
00:59:52,120 --> 00:59:54,840
of the oldest dogs was a 
vegetarian. 

980
00:59:54,840 --> 00:59:58,280
And that dog was eating fresh 
food from the farm on which it 

981
00:59:58,280 --> 01:00:01,560
lived and it was getting 
fermented foods and all sorts of

982
01:00:01,560 --> 01:00:04,080
delicious, wonderful things. 
I mean, I want to be that dog on

983
01:00:04,080 --> 01:00:07,840
that farm like in my next life 
because that dog got a lot of 

984
01:00:07,840 --> 01:00:11,600
really amazing things. 
Not, you know. 

985
01:00:12,400 --> 01:00:15,600
Not actual like caught up 
chicken, but that dog lived on a

986
01:00:15,600 --> 01:00:18,760
farm so really it could have 
been eating meat that, you know,

987
01:00:18,760 --> 01:00:22,080
likely so. 
Yeah, catching rodents. 

988
01:00:22,560 --> 01:00:25,200
Exactly. 
So like we don't know, we don't 

989
01:00:25,200 --> 01:00:27,560
really know exactly what kind of
meat it was getting. 

990
01:00:27,560 --> 01:00:31,280
But I, you know, I think it's 
really important to know that 

991
01:00:31,280 --> 01:00:36,000
every single person dog, cat is 
an individual. 

992
01:00:36,720 --> 01:00:40,600
And just because that one dog 
did really well with, you know, 

993
01:00:40,600 --> 01:00:43,600
maybe it's five last years 
because I don't know anybody 

994
01:00:43,600 --> 01:00:47,040
who's had like a 15 year old dog
who was always vegan or like at 

995
01:00:47,040 --> 01:00:49,520
some point they ate vegan. 
Like just like my dogs at some 

996
01:00:49,520 --> 01:00:52,000
point ate homemade raw. 
They don't anymore all the time 

997
01:00:52,000 --> 01:00:53,960
for that. 
But, you know, you know, the 

998
01:00:53,960 --> 01:00:56,600
diets change. 
And sometimes, you know, you'll 

999
01:00:56,600 --> 01:00:59,120
hear somebody say, yeah, my dog 
was totally vegan. 

1000
01:00:59,120 --> 01:01:01,520
And that's not first, first of 
all, factual. 

1001
01:01:01,520 --> 01:01:04,320
Maybe it wasn't its whole life. 
It wasn't vegan. 

1002
01:01:04,680 --> 01:01:08,280
And it's also maybe that dog in 
that environment thrived because

1003
01:01:08,280 --> 01:01:11,320
of something else, something 
completely unrelated to the 

1004
01:01:11,320 --> 01:01:14,320
diet. 
So it's really dangerous to go 

1005
01:01:14,320 --> 01:01:17,880
against the norm if you want a 
vegan animal. 

1006
01:01:17,880 --> 01:01:22,680
Rabbits make wonderful pets and 
that's all I have to say about 

1007
01:01:22,680 --> 01:01:24,640
that. 
I think that that I get it. 

1008
01:01:24,640 --> 01:01:26,840
I get the desire to be vegan and
vegetarian. 

1009
01:01:26,840 --> 01:01:28,920
I have nothing but respect for 
people who want to go that 

1010
01:01:28,920 --> 01:01:30,600
route. 
I did it for a really long time.

1011
01:01:30,920 --> 01:01:33,880
But to force our pets into 
something that is not 

1012
01:01:33,880 --> 01:01:36,680
biologically appropriate is not 
OK. 

1013
01:01:36,720 --> 01:01:39,680
I mean, it's like the same as my
daughter and my son. 

1014
01:01:39,680 --> 01:01:42,120
They're my daughter just turned 
5, my son is 7. 

1015
01:01:42,560 --> 01:01:45,400
My son does not like proteins 
for the most part. 

1016
01:01:45,400 --> 01:01:49,840
Like if the I put chicken 
Nuggets and French fries on a 

1017
01:01:49,840 --> 01:01:52,800
plate, my daughter will eat the 
chicken Nuggets 1st and my son 

1018
01:01:52,800 --> 01:01:55,680
will eat the French fries 1st 
and then I have to fight my son 

1019
01:01:55,680 --> 01:01:57,720
to eat the chicken. 
I don't fight my daughter to eat

1020
01:01:57,720 --> 01:01:59,000
the French fries. 
I don't care. 

1021
01:01:59,000 --> 01:02:01,920
I'm happy to throw them away but
I have to fight my son to eat 

1022
01:02:01,920 --> 01:02:03,800
the chicken. 
Can you imagine if I forced my 

1023
01:02:03,800 --> 01:02:05,800
daughter to be a vegetarian or a
vegan? 

1024
01:02:06,320 --> 01:02:09,840
Like that's it's not my body. 
And even though I am her parent,

1025
01:02:10,280 --> 01:02:13,920
it's not my body. 
And it's clear that she enjoys 

1026
01:02:14,240 --> 01:02:15,360
meat. 
You know how I know? 

1027
01:02:15,360 --> 01:02:17,800
Because she's the reason I 
started eating meat again the 

1028
01:02:17,800 --> 01:02:22,120
day I delivered her. 
I'm breastfeeding exclusively 

1029
01:02:22,120 --> 01:02:24,720
and I could not stop craving a 
Turkey sandwich. 

1030
01:02:24,720 --> 01:02:27,320
And for the first two years of 
her life, I had Turkey 

1031
01:02:27,320 --> 01:02:30,520
sandwiches every single day. 
I had not eaten meat for over 10

1032
01:02:30,520 --> 01:02:33,080
years. 
So, you know, some, if you 

1033
01:02:33,080 --> 01:02:36,840
really listen to the body, we 
know this with ourselves. 

1034
01:02:37,200 --> 01:02:40,360
And if we listen to the pets, 
you're going to offer them a 

1035
01:02:40,360 --> 01:02:43,520
sardine for like a strawberry. 
They're going to go for the 

1036
01:02:43,520 --> 01:02:45,840
sardine. 
And like, that's just, that's 

1037
01:02:45,840 --> 01:02:48,800
your answer right there. 
And when it comes to all of 

1038
01:02:48,800 --> 01:02:52,520
these words that we're talking 
about and the greenwashing, it's

1039
01:02:52,520 --> 01:02:55,560
to make you lose touch with your
nature. 

1040
01:02:55,600 --> 01:03:01,840
It is and your knowing and your 
simplicity, like you know that 

1041
01:03:01,840 --> 01:03:04,480
simple is better. 
You don't need anything to tell 

1042
01:03:04,480 --> 01:03:07,240
you something's holistic for you
to really know that it's going 

1043
01:03:07,240 --> 01:03:12,240
to help you because it has 
nutrients in it like true fresh 

1044
01:03:12,240 --> 01:03:14,480
from the earth nutrients. 
You don't need all this 

1045
01:03:14,480 --> 01:03:18,600
marketing to guide you, but you 
do need to be kind of 

1046
01:03:19,600 --> 01:03:23,480
distrustful of the marketing. 
Like trust yourself more than 

1047
01:03:23,480 --> 01:03:25,280
the marketing. 
Yeah, in my opinion. 

1048
01:03:25,600 --> 01:03:28,840
Yeah, I know. 
I think we get so caught up and 

1049
01:03:28,840 --> 01:03:32,520
I mean it, it happens to me. 
I, I have gotten better with 

1050
01:03:32,560 --> 01:03:36,000
like stopping myself and I'm 
like, but I still get caught up 

1051
01:03:36,000 --> 01:03:37,680
in like that shiny object 
syndrome. 

1052
01:03:38,000 --> 01:03:42,840
And then I try to like implement
especially if I'm online, I try 

1053
01:03:42,840 --> 01:03:45,040
to implement that I don't buy 
anything right away. 

1054
01:03:45,040 --> 01:03:47,760
I will put it in my cart and if 
I still want it tomorrow, then 

1055
01:03:49,240 --> 01:03:52,800
and I can look at it again 
because I do and I know that I'm

1056
01:03:52,800 --> 01:03:56,800
like that. 
And so I and then at the same 

1057
01:03:56,800 --> 01:04:01,240
time I have brands reaching out 
to me all the time with or you 

1058
01:04:01,240 --> 01:04:03,560
know, showcase this product, 
blah, blah, blah. 

1059
01:04:03,560 --> 01:04:08,800
I have not. 
I mean, in the past three years,

1060
01:04:09,160 --> 01:04:13,400
I haven't taken a single one of 
them up on it because I look at 

1061
01:04:13,400 --> 01:04:15,840
the product and I'm like, I 
can't do that, right. 

1062
01:04:16,280 --> 01:04:19,960
Exactly. 
So humans and pets. 

1063
01:04:20,240 --> 01:04:23,920
So I the question is about black
seed oil organic. 

1064
01:04:23,920 --> 01:04:26,560
I don't see depressed from 
Diane. 

1065
01:04:26,560 --> 01:04:30,280
What do you think of black seed 
oil organic cold pressed black 

1066
01:04:30,280 --> 01:04:36,720
seed oil? 
I have I have not looked into it

1067
01:04:36,720 --> 01:04:41,520
with pets though. 
I imagine the same things would 

1068
01:04:41,520 --> 01:04:44,880
be true. 
What I have looked into so far 

1069
01:04:44,880 --> 01:04:48,680
with humans is that it can be 
beneficial, especially in 

1070
01:04:48,680 --> 01:04:53,240
combination with other things 
like for example, the oregano 

1071
01:04:53,240 --> 01:04:58,720
oil that I buy is mixed with 
black seed oil. 

1072
01:04:58,720 --> 01:05:02,760
So I think, I mean, there are 
certainly benefits, but it would

1073
01:05:02,760 --> 01:05:07,600
definitely need, I mean cold 
pressed and, and organic is, is 

1074
01:05:07,600 --> 01:05:12,320
the way to go with anything like
that because it doesn't 

1075
01:05:12,440 --> 01:05:18,520
naturally, just like oats don't 
produce milk, nuts don't produce

1076
01:05:18,640 --> 01:05:24,000
milk. 
But anyway, like it's, it's a 

1077
01:05:24,400 --> 01:05:26,440
whole, it's a whole, it's a 
whole thing. 

1078
01:05:27,360 --> 01:05:30,840
We hope you enjoyed this. 
It's already a little past four,

1079
01:05:30,840 --> 01:05:35,200
so we're going to wrap it up. 
But if you guys have any 

1080
01:05:35,680 --> 01:05:39,200
questions, comments, concerns, 
this obviously lives on both of 

1081
01:05:39,200 --> 01:05:42,000
our feeds. 
You can comment and continue the

1082
01:05:42,000 --> 01:05:45,680
conversation and we will see you
next Monday. 

1083
01:05:45,680 --> 01:05:49,480
It is President's Day. 
Oh, is it we still are we still 

1084
01:05:49,480 --> 01:05:51,080
doing it? 
It's President's Day. 

1085
01:05:51,080 --> 01:05:53,080
I'm. 
Fine with it if you are cuz 

1086
01:05:53,080 --> 01:05:56,040
we're taking, we're not. 
So much time off. 

1087
01:05:56,240 --> 01:05:59,240
Yeah, exactly. 
So I will. 

1088
01:05:59,240 --> 01:06:03,320
We will see you next. 
We'll see you next Monday if you

1089
01:06:03,320 --> 01:06:07,080
have any recommendations. 
It is one of my sister's last 

1090
01:06:07,080 --> 01:06:08,960
weekends here in the United 
States. 

1091
01:06:08,960 --> 01:06:11,560
She's moving back to Spain. 
So if we decide to do something,

1092
01:06:11,560 --> 01:06:13,800
we'll, you know, reschedule it 
for later in the week if 

1093
01:06:13,800 --> 01:06:16,520
possible. 
But if not, we'll see you Monday

1094
01:06:16,520 --> 01:06:20,120
at 3:00 PM Mountain Standard 
Time, 2:00 PM Central. 

1095
01:06:20,480 --> 01:06:23,520
And just let us know if there's 
any topic you want to dig into. 

1096
01:06:24,000 --> 01:06:29,360
I'd be happy to talk about, you 
know, cruelty free stuff or 

1097
01:06:29,360 --> 01:06:32,280
anything in the news. 
I haven't really. 

1098
01:06:32,280 --> 01:06:36,040
It's kind of a slow considering 
our administration is. 

1099
01:06:36,400 --> 01:06:37,600
Good news. 
Constantly. 

1100
01:06:37,600 --> 01:06:41,920
And we just had the Super Bowl. 
You know, I feel like between 

1101
01:06:41,920 --> 01:06:44,960
like Kendrick Lamar's 
performance and the 

1102
01:06:44,960 --> 01:06:47,440
administration, I've not seen 
anything else on the news. 

1103
01:06:47,480 --> 01:06:49,880
So if you see anything that you 
want us to talk about, send it 

1104
01:06:49,880 --> 01:06:51,720
over. 
Yeah, yeah. 

1105
01:06:51,720 --> 01:06:54,360
All right guys, y'all have a 
great week and we'll see you 

1106
01:06:54,360 --> 01:06:56,760
soon. 
Thank you for joining us. 

1107
01:06:57,360 --> 01:06:58,440
Bye.
