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Welcome back pet parent. 
Today we are asking the 

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question, what is alternative? 
I think this is foundational to 

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everything we're talking about 
and sometimes really overlooked 

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because we don't have a really 
good grasp on history and that's

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intentional. 
We are not taught things for a 

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reason. 
I am on a an e-mail list for a 

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sed stack from a man called 
Sayerji and he has spent most of

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his life studying what we 
consider today to be alternative

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medicine. 
Not because it's alternative, 

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actually, it's because his 
father got really sick and the 

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traditional Western medicine was
not helping. 

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And they found together a long 
time ago that alternative was 

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always the original. 
And that's what this piece is 

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called. 
So I know not everybody is, you 

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know, subscribed to his sub 
stack. 

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And I've been holding on to this
for just a little while 

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wondering what to do with it. 
And I feel like reading it to 

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you is going to be the most 
benefit that could come from it.

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So it's called, they called it 
alternative. 

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Welcome to the Pet Parenting 
Reset podcast. 

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If you're new here, my name is 
Jess and this is a space where 

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we talk about all things health,
span and quality of life for 

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your pets and you too. 
I'm so excited that you're here.

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Let's dive in. 
Oh, it's called, they called it 

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alternative. 
It was always the original, from

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the 1899 Mark Manual to a 1932 
pharmacist SNAP. 

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The historical record is 
unambiguous. 

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Natural medicine was displaced 
not because it failed, but 

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because it couldn't be owned. 
Let's begin with a question that

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should unsettle anyone who has 
ever been told that natural 

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medicine is alternative. 
Alternative to what exactly? 

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Not to not the medicine of 1899?
Not to the medicine of 1932? 

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Not, in fact, to any era of 
medicine prior to the mid 20th 

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century, when illegal and 
commercial infrastructure was 

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deliberately built to ensure 
that the only substances 

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recognized as drugs would be 
those that could be patented, 

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manufactured at scale, and sold 
for profit. 

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Before that infrastructure 
existed. 

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The original medicine was plant 
medicine, and the documentation 

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proving it is hiding in plain 
sight the 1899 Merck Manual 

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where it all began. 
The Merck Manual is the oldest 

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continuously published English 
language medical textbook and by

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most measures the best selling 
medical textbook in the world. 

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Its first edition, published in 
New York in 1899 by George Mark,

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founder of what would become of 
$43 billion pharmaceutical 

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empire, was not a catalog of 
synthetic drugs, it was a 

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compendium of natural ones. 
The Manual drew from the materia

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medica tradition the full body 
of accumulated knowledge about 

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the therapeutic properties of 
substances used for healing. 

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In 1899, that tradition was 
still largely intact. 

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The remedies it recommended 
included arnica, papain, cod 

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liver oil, valerian, camphor, 
myrrh, and beef tea. 

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It recommended dried ovaries of 
cow for hormonal conditions. 

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It recommended papaya enzyme for
digestion. 

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And it recommended cannabis 
indica extensively for a 

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striking range of conditions. 
Cannabis indica is listed in the

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1899 Merck Manual, and this is a
partial list. 

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Hematuria, which is blood in the
urine. 

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Bright's disease, which is 
kidney inflammation, chronic 

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bronchitis, cholera, climateric 
disorders, coughs, delirium, 

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nocturnal delirium and softening
of the brain, paralysis of the 

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bladder from spinal disease. 
Corns and 52 additional 

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indications. 
Cannabis appears 62 times in the

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1899 mark Manual. 
Not as curiosity as medicine. 

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Prescribed by physicians, 
dispensed by pharmacists, 

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accepted as standard of care. 
The manual promised physicians a

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complete, ready reference book 
covering the entire eligible 

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materia medica, and that materia
medica was overwhelmingly 

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natural. 
It would not be until 19 O six 

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with the Pure Food and Drug Act 
that the regulatory scaffolding 

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for pharmaceutical medicine 
would begin to be erected. 

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In 1899, the age of the patent 
drug had not yet arrived, and 

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medicine looked entirely 
different. 

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Amazingly, you can access the 
entire manual here for free on 

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Gutenberg Press, and I will make
sure to link both this article 

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as well as that link to the 
manual in the show notes for 

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you. 
The 1932 Pharmacist Map, the 

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last document of a world before 
the takeover. 

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For three more decades after the
1899 manual, natural medicine 

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held its ground. 
Then, in 1932, the American 

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pharmacy profession published 
something extraordinary, a large

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format map of the medicinal 
plants in common use by 

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pharmacists and the public. 
Cannabis, Lobellia. 

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Golden Seal. 
Kaskara echinacea, Dozens of 

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botanicals mapped 
geographically, distributed 

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publicly under the heading The 
Service of Pharmacy. 

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Few people realize the extent to
which plants and minerals enter 

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into the practice of pharmacy 
and how vital they are to the 

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maintenance of the public 
health. 

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It has been stated that upwards 
of 70% of all medicines employed

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are plant products. 
That is a quote from the 

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Pharmacist map published in 1932
called The Service of Pharmacy 

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70%. 
At the threshold of the 

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synthetic drug era, the pharmacy
profession was still formally 

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and publicly affirming that the 
majority of medicine came from 

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the earth. 
This was not a fringe position. 

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This was the mainstream 
consensus, printed and 

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distributed as a public 
education document. 

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And then within a generation, it
was gone. 

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What actually happened and why? 
The displacement of natural 

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medicine from the center of 
healthcare was not the result of

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scientific failure. 
It was the result of a 

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structural transformation and 
how medicine was regulated, 

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funded and rewarded. 
The logic is simple and its 

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consequences have been enormous.
A patent gives its holder the 

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exclusive right to profit from 
an invention for 20 years. 

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A natural substance, a plant, a 
mineral, a food compound cannot 

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by definition be patented in its
natural form. 

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Therefore, no pharmaceutical 
company can recoup the billion 

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dollar investment required to 
run clinical trials on something

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any farmer could grow. 
Therefore, those trials are 

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never funded. 
Therefore, the evidence base 

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that regulators require for 
official recognition never 

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accumulates, not because the 
substance doesn't work, but 

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because the system was built to 
ensure it would never be proven 

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to work within the terms the 
system accepts. 

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This is regulatory capture 
operating at civil 

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civilizational scale, and the 
1899 Mark Manual and the 1932 

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Pharmacist Map are the receipts 
key data. 63% of all drugs 

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approved since 8/19/81 were 
derived from or inspired by 

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natural products. 
Cannabis indica listed as 

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medicine 62 times in the 1899 
Mark Manual. 154 of 155 anti 

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cancer drugs developed since the
1940s have natural product 

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origins. 
Consider that last number 

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carefully. 
Of the 155 anti cancer drugs 

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developed since the 1940s, only 
one had absolutely no 

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relationship to a natural 
chemical compound. 

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The Pharmaceutical industry did 
not abandon nature. 

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It learned to extract nature's 
intelligence, modify it enough 

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to patent, and then systemically
delegitimize the original 

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cannabis. 
As the most vivid case study, no

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single plant illustrates the 
trajectory more starkly than 

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cannabis listed without 
controversy in the 1899 Mark 

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Manual across 62 indications 
mapped without controversy as a 

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standard pharmacist's remedy in 
1932. 

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Then, within five years of that 
MAPS publication, the Marijuana 

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Act Tax Act of 1937 began its 
criminalization. 

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Hundreds of thousands of 
Americans would eventually be 

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incarcerated simply for 
possessing a plant that was 

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within the lifetime of their 
grandparents on the pharmacist's

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shelf. 
The science did not change. 

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The plant did not change. 
The politics and economics 

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changed and the law followed. 
In fact, there has been 

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extraordinary accumulation of 
peer reviewed research on 

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cannabis and the therapeutic 
role of cannabinoids in human 

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health, as evidenced by the 1229
studies on our database alone. 

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Dive deeper into that 
evidentiary body here which is 

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on Green Med Info. 
The evidence never stopped 

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accumulating. 
Here is what the natural 

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medicine is alternative 
narrative most needs you to 

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forget. 
The research base supporting 

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natural healing is vast, active,
and growing. 

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It was not abandoned. 
It was not disproven. 

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It was simply defunded at the 
clinical trial level while 

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accumulating quietly in the peer
reviewed literature for decades.

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The Green Med Info database now 
indexes over 1700 natural 

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substances with documented 
therapeutic properties across 

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more than 3000 health 
conditions, all drawn from the 

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published peer reviewed 
scientific literature. 

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The problem is not a lack of 
evidence. 

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The problem is a system designed
to ensure that evidence cannot 

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be converted into official 
recognition without a patent 

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attached to it. 
As early as the turn of the 20th

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century, Merck himself 
understood that natural medicine

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was the foundation. 
What his successors built on top

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of that foundation, and what 
they spent a century trying to 

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bury beneath it, is the story of
modern medicine. 

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Natural medicine is not 
alternative. 

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It is original. 
The 1899 Marc manual knew it. 

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The 1932 pharmacist map knew it.
The peer reviewed literature 

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knows it. 
The only entity that has ever 

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insisted otherwise is the one 
with a financial interest in you

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not knowing. 
The research doesn't stop here. 

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What you've read in this piece 
represents a single thread 

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pulled from a tapestry 20 years 
in the making. 

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Greenmedinfo.com was built on a 
simple conviction that the peer 

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reviewed literature contains 
answers with the mainstream that

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the mainstream medical system 
has no financial incentive to 

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amplify. 
Over 2 decades we have indexed 

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thousands of studies on hundreds
of natural compounds, building 

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what is now the world's largest 
Open Access natural health 

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database used by physicians, 
researchers and sovereign 

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individuals in every corner of 
the world. 

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When you join Green Med info 
community, you green full access

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blah blah blah blah. 
I'm going to link this Substack 

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post in the show notes for you 
so that you can look at any of 

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that. 
I'm not here to promote the 

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membership for Green Med Info. 
What I really wanted to get 

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across to you today is exactly 
what was laid out that plants 

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are the original medicine. 
And it truly is only financial 

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interest that keeps us from 
knowing that, that that keeps us

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from from remembering that 
because the materia medica, the 

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the Mark Manual from 1899 is 
available to you again, I will 

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have that LinkedIn, the show 
notes for you. 

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It is not that modern medicine 
created something better. 

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It is that modern medicine wants
to profit off of what they're 

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giving us, and they can't do 
that with plants. 

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With the natural medicine, they 
can't do it. 

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And I know this is something 
that we have talked about so 

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many times. 
The reason why this I think hit 

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me so hard is when I was 
speaking in February at the 

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Texas Pet Sitters Conference, I 
had a lady come up to me after I

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spoke and she said, do you 
really believe that like real 

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food is actually beneficial for 
dogs? 

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Do we? 
How do we know that? 

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Where is that anywhere? 
And my mind was blown not in the

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fact that she has questions, 
please ask all the questions you

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have, but that she is so 
indoctrinated to whatever it is,

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whether there is veterinarians 
telling her, which is just big 

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pet food company telling the 
veterinarians that they're the 

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only ones that know how to feed 
these animals. 

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That is just like we have our 
heads under our rock, heads in, 

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under in the sand. 
What is that word term? 

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I don't know. 
We have our heads in the sand if

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we don't at least question. 
Well of course real food would 

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be better right? 
Like the idea that a pill is 

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better than a plant that you 
know, ultra processed food like 

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substances is better than real 
food. 

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Like where do we get? 
How have we become so 

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indoctrinated to not even be 
able to question that? 

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And I'm not saying that that 
this lady has done anything 

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wrong in her life. 
She is believing the people that

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she thinks knows the best to 
tell her to take care of her 

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animals. 
I'm questioning what we built as

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a society. 
You know, I'm not anti 

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capitalism by any means, but 
this what the pharmaceutical 

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companies have done, what the 
big pet food companies have 

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done, what APCO has done is so 
damaging to us. 

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And the idea that we can't even 
ask a question is absurd to me, 

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which is why I decided that I 
was just going to read this 

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Substack article to you. 
I, I really think it gets the 

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00:16:51,040 --> 00:16:57,840
point across that, you know, it 
was less than 100 years ago that

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we still knew, we still knew 
that the earth provided and 

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we're, we're coming up on that 
100 year mark, but I really hope

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we can gain some more ground 
remembering that the earth 

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provides before we hit that 100 
year mark. 

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And anything I can do to help 
push that forward, I am so 

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grateful to be able to. 
So with that, this was a short 

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and sweet episode. 
I hope it is beneficial to you. 

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I hope you share it with 
somebody who needs to hear it. 

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And I hope that you walk away 
knowing that the earth provides 

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and, but we just have to 
remember that. 

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So with that, I'm going to one 
say, please check out Wild 

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00:17:54,840 --> 00:18:00,840
Wellness Pet. 
Of course, this is a very, very 

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00:18:01,920 --> 00:18:08,000
meticulously selected curated 
apothecary of items for your 

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00:18:08,000 --> 00:18:11,480
pets that there is not a single 
thing on this website that I 

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would not give my pets that I 
would not use for my pets. 

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And I hope that means something 
to somebody other than me. 

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00:18:20,400 --> 00:18:23,280
Check it out for what is there. 
If there is something that you 

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wish were there to better round 
out your shopping experience, 

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00:18:29,280 --> 00:18:30,800
send me a message and let me 
know. 

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00:18:31,360 --> 00:18:36,640
The goal eventually is to get it
to where it's a we know one stop

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00:18:36,840 --> 00:18:41,360
shop for you because we are 
unfortunately at a place where 

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00:18:41,360 --> 00:18:44,640
we're buying 20 different things
from 20 different places and 

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00:18:44,640 --> 00:18:49,120
that can be difficult. 
So please give your pet some 

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00:18:49,120 --> 00:18:53,160
extra life from me today and I 
will talk to you again next 

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week. 
Before you go, if today's 

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00:18:58,240 --> 00:19:01,160
episode got you thinking about 
what's really going on beneath 

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the surface for your pet, don't 
forget to check out Wild 

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00:19:04,080 --> 00:19:06,760
Wellness pet.com. 
You'll find the Wild Wellness 

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00:19:06,760 --> 00:19:10,480
Bioenergetic Test to help 
uncover hidden stressors, plus a

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00:19:10,480 --> 00:19:14,760
curated apothecary of holistic 
remedies to support true root 

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cause healing. 
Visit wildwellnesspet.com to 

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00:19:17,760 --> 00:19:21,360
start building a calmer, more 
vibrant pet from the inside out.