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Welcome back, pet parent. 
I'm so excited you're here 

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today. 
I talk so much about the fact 

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that we live in a very toxic 
world and I don't think we can 

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talk enough about it because 
it's just something that on a 

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daily basis we just, we don't 
have the bandwidth to think 

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about. 
So we kind of have to put in the

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effort, put in the work and run 
with it. 

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But one of The thing is that I 
am weirdly passionate about is 

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the like shampoos and different 
grooming products that I use for

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my pets. 
Not for any other reason than 

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most of what you find out there 
is incredibly toxic. 

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Even products that we use on 
ourselves as humans, women 

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especially, we, I mean, we're 
just loading our bodies up every

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day with endocrine disruptors. 
It's disgusting and it's very 

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detrimental to our health and 
what we do to our pets with a 

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lot of the things that we're 
using for them can have similar 

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negative effects to their 
health. 

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So I had the pleasure of meeting
today's guest at this past Super

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Zoo, which was in when was that?
August, August of 2024, Michelle

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Allen, who if you're not 
familiar with, she's going to be

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on the podcast, she runs 
Monkey's House. 

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And she came up to me and she 
said, this is the only woman 

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that I trust with like she can 
literally send me a bottle of 

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something with no label on it 
and say, try this and I will do 

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it. 
And that just held so much 

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weight with me that I was like, 
I have to go meet this love. 

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So I did and I'm so excited that
you're here. 

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Janine with Project Studs. 
Thank you so much for being 

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here. 
Can you tell me a little bit 

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about you and how you got and 
you've been in Indy pet since 

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you were like 16 I. 
Just in my whole life. 

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Thank you so much. 
So for me, I feel like I was 

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born and raised in the pet 
industry, right? 

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So as a little kid, I was a pet 
store groupie. 

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I hung out at my local pet store
at like forever just staring at 

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the animals. 
And then when I was 16, I got a 

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job that my absolute favorite 
job in the whole wide world. 

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And I remember thinking if I 
could do this for the rest of my

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life, I'd be happy. 
When I was 22, I opened up my 

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own pet store. 
I still have it. 

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So for 20 years I've had my own 
pet stir. 

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But like I said, I feel like I 
was born and raised in the 

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industry. 
So being in the pet industry so 

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long, I've watched the industry 
grow so much. 

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Like it's amazing the leaps and 
bounds we've taken. 

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And I feel like our focus is 
always on nutrition. 

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My focus is I'm huge on 
nutrition still. 

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Obviously it's a major point, 
but I was always focused on 

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nutrition and the pet foods have
come in leaps and bounds of 

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where we started. 
But I feel like the category 

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like you talk about like 
topicals, shampoos and 

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everything has been overlooked 
forever, right? 

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We're worried about organic food
that we eat, which we should be,

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right? 
Everything we eat is so 

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important, but we always forget 
about topically how it affects 

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us, how it affects the 
environment. 

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It actually started because I 
have a itchy pimple and Tana 

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white Nisha love of my life. 
And I fed a raw diet, eliminated

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all the normal, like allergens, 
like no chicken or beef, you 

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know, so the best that you can 
get for a dog. 

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And she was still itchy. 
And I remember thinking like, 

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you know, this entire time all I
did was talk about nutrition. 

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If your dog's itchy, it's food. 
It's food, it's food, which is 

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still a major part of why a 
dog's itchy, but there's 

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environmental side that I didn't
think about. 

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And until that moment I was just
thought it was food. 

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And I'm selling all these 
products that I didn't really 

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look into at the time that was 
marketed for like itchy dogs and

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everything. 
And I'm like, oh, just buy this.

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Nothing works and it's terrible.
So I started doing research and 

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I'm like, Oh my God, you know, 
all this time I've been selling 

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these products that don't work. 
That's terrible. 

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So I felt really bad. 
So I started, I started creating

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my own products for my dog and 
really just like fixed her skin 

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issues and started to realize 
like how bad that category is in

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our industry. 
They said we all are focused on 

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food, which is like I said, 
major point. 

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That's not something we should 
neglect or look over. 

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But the other side of it we kind
of haven't looked into and kind 

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of really didn't spend a lot of 
attention to. 

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And I started project Suns 
because of its so one, one of 

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the things that I wanted to do 
was be plastic free. 

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Like you talked about the 
environment, everything, you 

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know, and I think that's such a 
huge problem is plastic we're 

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having now, we're finding 
plastic and everything. 

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We have to get away from that. 
Not only that, but like you 

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said, the toxins that we absorb 
through our skin, we forget that

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everything that touches us, our 
skins, our largest organs, and 

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we absorb it, right. 
So we have to be careful what 

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actually touches us and what's 
disturbing our microbiome on our

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skin and how it's affecting our 
dogs the same way, like you 

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said, how it affects you 
personally and what you wear and

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what you wash your body with. 
But think about the groomers and

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how much they time they spent 
washing dogs and how they're 

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touching this constantly and how
it affects their skin. 

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And so to a lot of groomers 
about it and they were like, my 

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skin is like dry and disgusting 
from all these shampoos and 

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stuff. 
So we just wanted to be the best

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products on the market for our 
dogs, our health, our skin and 

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like I said, we want to be 
plastic free because that was 

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really important to us well. 
Yeah. 

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So those are the two big things 
that I, I wanted to talk to you 

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about today. 
One of them is being plastic 

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free so that we can start there.
And then just how clean the 

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products are themselves. 
Because I think even when we 

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have and I, I've talked to 
different people in the pet 

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industry who run different 
brands, mostly food brands and 

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packaging is an issue. 
And it's an issue for lots of 

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different reasons. 
Like we want to be. 

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I, I think anybody that takes a 
moment to think about it, they 

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want to be plastic free. 
But getting there is a whole 

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other story. 
And I recently talked to a brand

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owner who also wants to be 
plastic free, is very passionate

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about it, but she happens to 
have food and supplements and 

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treats and things that run 
through distributors. 

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And they won't take it if it's 
in a glass bottle or if it 

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because it's there's so much 
damage liability. 

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So it's like there's so much to 
think about that the average pet

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parent oftentimes doesn't. 
But you and you're only an indie

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pet. 
Is that correct? 

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Yeah. 
So how did you, and I'm sure 

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it's a very long story, you can 
absolutely like truncate this, 

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but like how did you one, what 
was your passion, your reason 

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for wanting to be plastic free 
and how did you get there with 

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products like these? 
So my own lifestyle, we're super

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eco conscious, right? 
And have chickens and compost, 

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like, you know, you're doing 
everything you can. 

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And the plastic industry, they 
pretend that everything's 

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recycled. 
It's not recycled. 

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Less than 10% of what you put in
the recycling bin is recycled. 

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Most of it should burn to the 
ocean somewhere. 

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It's terrible. 
And like, I feel like it's one 

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of those things once you know, 
you can't know. 

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It's like, this is terrible, 
right? 

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And as a brand, you always want 
to grow. 

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And it's like if you grow and 
you are plastic, you're 

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contributing to this. 
It's like just something that 

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you can't be proud of, 
especially like I said, knowing 

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these things, it's like, you 
know, if you didn't know and 

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you're believing it's getting 
recycled, you're like, no, it's 

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OK, not a big deal, but you 
know, it's not. 

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So you can't do it. 
You can't be part of the problem

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that you know, exists. 
And like in my own lifestyle, 

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I'm trying not to do it. 
So I just couldn't produce a 

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brand knowing it's going to grow
and it's going to produce more 

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garbage, more plastic. 
So it was just one of those 

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things that it wasn't, it wasn't
an option. 

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It wasn't like, well, you know, 
I'll do it halfway or, you know,

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some of the line. 
It was just like, you just can't

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do it. 
It's just, it's just not an 

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option. 
But there's so many hurdles to 

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be plastic free. 
Like you said, it just it is a 

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very difficult thing. 
It's more expensive. 

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And then the other thing is how 
things interact with different 

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products, right. 
So we had to use glass for our 

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four ounce because apple cider 
vinegar interacts with metals. 

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So we had to do glass bottles. 
And then on top of that it was 

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how do you the soap boxes? 
So our soap boxes are cardboard 

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and the compostable. 
And when we first did it, we 

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just did cardboard, didn't think
anything of it. 

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But natural soaps, they tend to 
sweat sometimes depending on the

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humidity, the drift things. 
And then we're starting at oil 

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spots on this and it's like, Oh 
my God, that what do we do? 

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You know, we have oil spots on 
our boxes. 

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So we actually found a natural 
wax to put on here. 

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So it's still postal boxes. 
But as you see things that you 

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don't think of until you start 
going through it, that it's 

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going to cause a problem that 
would be solved if we could just

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do plastic, right? 
You just plastic line it, you 

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know, you're like, it's done. 
And like I said, plastic free 

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metal, glass is so much more 
expensive than plastic. 

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So you have that that other 
obstacle of like, is it going to

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be more expensive than other 
products on the market So far, 

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something we couldn't compromise
is, is the plastic free that we 

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wants to be? 
And then the second thing was 

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cost. 
I didn't want you to choose 

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something different just because
it was cheaper. 

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So what we did was we 
manufacture everything 

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ourselves. 
We make it from scratch and 

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keeps our costs down and those 
costs are passed along to 

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consumer. 
The other thing we did is 

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because we're plastic free, we 
did fall our all our products 

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are all concentrate. 
So what we're doing is we have 

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one skew, it's one reusable 
glass bottle and you keep this 

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bottle. 
So everything we did, we don't 

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use water, we don't want to sell
water ownership water. 

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So you add your own water at the
end of it. 

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So that actually reduced cost 
because it reduced packaging 

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size and it reduce the shipping 
weights, right. 

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So everything is a lot smaller. 
So our four ounce plastic 4 oz 

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glass bottles are concentrated. 
They actually equal 12 ounces 

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when the consumer gets it. 
So we're saving the cost of the 

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extra sprayer that the customer 
would have to buy. 

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We're saving the cost of 
shipping the water back and 

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forth. 
We're saving cost on the 

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packaging size. 
We don't have to ship this 12 

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ounce bottle. 
We can ship a four ounce bottle.

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The other thing we want to do is
show people what they're buying.

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A lot of products in the market 
right now or 98% water, 99% 

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water. 
People buying water with 

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shipping water is crazy. 
And we wanted to show people 

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what they're buying. 
We're not shipping water, we're 

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not selling water. 
All our concentrates on water 

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free. 
So you know, you add old water 

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to it yourself and the flea and 
sick is one of the biggest ones 

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in the market. 
If you look at a flea and sick 

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product, it will tell you 9899% 
in active ingredients, 99% of 

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it, 98% of its water. 
You know, they're just selling 

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you water. 
We didn't want to do that, but 

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there was like a lot of hurdles 
to go through to figure out how 

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to get it in plastic free 
containers and shipping. 

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Like you said, shipping was an 
issue, but I think because we're

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the four ounce bottles are so 
small, shipping hasn't been an 

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issue because of it. 
I'm sorry, I'm just going to 

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lower this. 
The sun is leaving me shipping. 

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The shipping weight is a lot 
better because we are shipping 

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smaller containers. 
So that really helps because if 

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we did have to fill up this 
bottle every time it ship it, 

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this bottle is very heavy. 
So then that becomes a problem 

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with breakage and shipping 
costs. 

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And yeah, like the end consumer 
is going to have to deal with it

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and the stores are going to have
to deal with it and it becomes a

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problem. 
So getting rid of the water help

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the plastic free process that 
definitely helps a lot. 

225
00:11:41,560 --> 00:11:45,320
But it is a lot of hurdles is 
that it really is and, and one 

226
00:11:45,320 --> 00:11:47,560
of the biggest hurdles for a lot
of people is going to be caught 

227
00:11:48,800 --> 00:11:51,960
instead of that, you know, 2 
cent three set bag that they're 

228
00:11:51,960 --> 00:11:54,520
putting in plastic bag, if they 
have to put it in a metal or 

229
00:11:54,520 --> 00:11:57,440
carpal container, the packaging 
cost is going to go up a lot for

230
00:11:57,440 --> 00:12:01,680
them. 
Yeah, No, it does make a huge 

231
00:12:01,680 --> 00:12:07,800
difference as as a manufacturer 
to try to, like you said, keep 

232
00:12:08,280 --> 00:12:14,000
your end product cost what the 
consumer sees in a reasonable 

233
00:12:14,240 --> 00:12:18,800
like amount so that it isn't 
completely overlooked as like a 

234
00:12:18,800 --> 00:12:22,760
viable option for them to be 
able to choose when they're 

235
00:12:22,760 --> 00:12:25,560
shopping. 
And because the reality is you 

236
00:12:25,560 --> 00:12:30,960
have an incredible product. 
I was looking at some of the 

237
00:12:31,240 --> 00:12:33,920
products on your website and the
ingredients in these products. 

238
00:12:33,920 --> 00:12:36,880
And it's like, why can't, why 
can't everybody do that? 

239
00:12:37,520 --> 00:12:40,800
Like, it's so funny because it's
like we're going back to basics,

240
00:12:40,800 --> 00:12:42,960
you know, from our ingredients 
being super simple. 

241
00:12:43,120 --> 00:12:45,400
And then the bar shampoo, our 
bar shampoo is our favorite 

242
00:12:45,400 --> 00:12:47,200
product, right? 
It's more economical. 

243
00:12:47,840 --> 00:12:50,840
The price point is great. 
It's this is equal to 16 ounces 

244
00:12:50,840 --> 00:12:53,000
of liquid shampoo. 
So you're getting a value. 

245
00:12:53,000 --> 00:12:55,200
It's smaller. 
And this is the original 

246
00:12:55,200 --> 00:12:56,520
shampoo. 
This is what we used to always 

247
00:12:56,520 --> 00:12:58,320
use, you know, before liquid 
shampoo came out. 

248
00:12:58,320 --> 00:13:00,760
This is this is it, right? 
So it's funny that we're going 

249
00:13:00,760 --> 00:13:02,920
back to it, but there's like a 
learning curve to it. 

250
00:13:02,920 --> 00:13:04,680
Everybody's so used to liquid. 
They're like, how would you use 

251
00:13:04,680 --> 00:13:06,360
a bar? 
Like this is the original 

252
00:13:06,360 --> 00:13:07,840
shampoo. 
We're just going back to what we

253
00:13:07,840 --> 00:13:10,480
used to do and seeing with a lot
of things going back to basic, 

254
00:13:10,480 --> 00:13:13,120
taking out the extra, you know, 
garbage we put into things and 

255
00:13:13,120 --> 00:13:16,240
then, you know, extra 
processing, you know, go back to

256
00:13:16,240 --> 00:13:17,760
simple, like even the broad 
diets, right? 

257
00:13:17,840 --> 00:13:20,480
Like more diet was the diet that
the dogs ate before cable came, 

258
00:13:20,640 --> 00:13:22,440
you know, and before cable was 
canned food. 

259
00:13:22,440 --> 00:13:25,800
You know, this is not, you know,
go back to where we came from, 

260
00:13:25,800 --> 00:13:30,000
where everything was simple. 
Yeah, well, and the, I mean, 

261
00:13:30,240 --> 00:13:34,400
they're just clean organic 
ingredients. 

262
00:13:34,480 --> 00:13:40,120
I just happened to pull up the 
organic shampoo bar with apple 

263
00:13:40,120 --> 00:13:41,760
cider vinegar. 
That's just a plain. 

264
00:13:41,760 --> 00:13:45,360
Like that's where I always go. 
I always go to like what's the 

265
00:13:45,440 --> 00:13:47,760
most basic product that a 
company has? 

266
00:13:47,760 --> 00:13:51,840
And I start there because if 
that doesn't look good, then you

267
00:13:51,840 --> 00:13:54,440
can throw all the bells and 
whistles in it you want I'm you 

268
00:13:54,440 --> 00:13:57,920
know, I'm not looking at. 
So I mean, you've got your 

269
00:13:58,000 --> 00:14:01,440
organic oils, olive oil, 
coconut, Shea butter caster, 

270
00:14:01,440 --> 00:14:04,720
which Castor oil is something I 
have not talked about on this 

271
00:14:04,720 --> 00:14:09,600
podcast, but I am in love with 
organic apple cider vinegar, 

272
00:14:09,600 --> 00:14:15,880
cedar wood oil, Clary say, like 
there's it's it's there's 

273
00:14:15,880 --> 00:14:18,600
nothing. 
I mean, we're super, it's super 

274
00:14:18,880 --> 00:14:21,400
proud bar ingredient listening 
people ask like they flip it 

275
00:14:21,400 --> 00:14:22,760
over to look at I'm like, look 
at it. 

276
00:14:22,760 --> 00:14:24,600
It's the cleanest ingredient 
that she can find. 

277
00:14:25,240 --> 00:14:28,320
Organic oil, super important 
sauce again, again for just not 

278
00:14:28,320 --> 00:14:30,920
only for our skin safety, but 
environmentally, you know, we 

279
00:14:30,920 --> 00:14:33,240
don't want to put toxins back 
into our, you know, we're 

280
00:14:33,240 --> 00:14:35,600
washing it. 
This all goes back into the, the

281
00:14:35,720 --> 00:14:37,560
sewer system, into oceans and 
everything. 

282
00:14:37,840 --> 00:14:41,520
So that was an important part. 
Apple cider vinegar is the main 

283
00:14:41,520 --> 00:14:47,760
ingredient all our shampoos. 
That was like the big part of 

284
00:14:48,120 --> 00:14:50,040
what makes our brand different. 
I think that was a key 

285
00:14:50,040 --> 00:14:53,520
ingredient that we use That's 
that's sort of game changer as 

286
00:14:53,520 --> 00:14:56,000
far as shampoo goes. 
Well, an apple cider vinegar is 

287
00:14:56,000 --> 00:15:01,760
actually something that I, I 
have been wanting to talk more 

288
00:15:01,760 --> 00:15:04,760
about it and maybe you can help 
me talk more about it, 

289
00:15:06,040 --> 00:15:08,880
especially with the world we 
live in. 

290
00:15:08,920 --> 00:15:14,200
I think we first of all like 
just to get throw it back to the

291
00:15:14,200 --> 00:15:19,560
very, very basics. 
It is it's, it's natural. 

292
00:15:19,720 --> 00:15:23,960
It's something that we have used
forever and ever and ever as far

293
00:15:23,960 --> 00:15:29,480
as you know, we know. 
And it it's good for I mean, 

294
00:15:29,480 --> 00:15:32,480
we're using it topically here, 
but it's also good internally. 

295
00:15:32,760 --> 00:15:36,640
It's it's just an incredible 
product, one of the thing, and 

296
00:15:36,640 --> 00:15:40,240
I'm glad that you brought out 
the fact that you do want 

297
00:15:40,400 --> 00:15:43,240
organic. 
That's one of the things that 

298
00:15:43,240 --> 00:15:49,560
for me as a human, I love my 
apple cider vinegar for keeping 

299
00:15:49,960 --> 00:15:55,880
my blood sugar stable. 
And there's like, it's like 

300
00:15:55,880 --> 00:15:59,040
everything we find that's good, 
they want to attack it. 

301
00:15:59,040 --> 00:16:03,880
And now, you know, there's all 
of these like apples that are 

302
00:16:03,880 --> 00:16:07,000
having a peel and crap put on 
them. 

303
00:16:07,000 --> 00:16:11,000
So why like, tell me why, like a
little bit about why you're 

304
00:16:11,000 --> 00:16:14,080
choosing apple cider vinegar, 
why you're choosing organic, and

305
00:16:14,080 --> 00:16:18,240
why it's like the highest 
quality you can find? 

306
00:16:18,840 --> 00:16:24,040
So the apple cider vinegar 
topically, the benefits is it 

307
00:16:24,040 --> 00:16:27,320
softens water. 
So any natural shampoo, I think 

308
00:16:27,320 --> 00:16:30,720
our biggest enemy is hard water.
Hard water breaks. 

309
00:16:30,880 --> 00:16:32,960
It's very hard to break down 
with natural shampoos. 

310
00:16:32,960 --> 00:16:35,320
It's just the way natural 
shampoos are. 

311
00:16:35,320 --> 00:16:38,040
It just has a tough time 
breaking hard water minerals 

312
00:16:38,040 --> 00:16:40,200
down. 
Apple cider vinegar softens 

313
00:16:40,200 --> 00:16:41,960
water. 
So it'll help break down that 

314
00:16:41,960 --> 00:16:46,480
hard water, which like I said, 
is one of the our biggest things

315
00:16:46,480 --> 00:16:48,080
that we have to combat is hard 
water. 

316
00:16:48,800 --> 00:16:50,560
The other thing, it softens 
hair. 

317
00:16:51,840 --> 00:16:53,840
It helps soften hair, soften 
skin. 

318
00:16:54,280 --> 00:16:57,800
And it one of the other things 
that I found always funny that 

319
00:16:57,800 --> 00:17:00,680
I've always heard is if you 
don't get skunks, use tomato 

320
00:17:00,680 --> 00:17:02,240
juice. 
I always wondered what that came

321
00:17:02,240 --> 00:17:04,280
from because there was just the 
funnest thing like tomato juice 

322
00:17:04,280 --> 00:17:06,200
doesn't make sense why I would 
put it on my dog. 

323
00:17:07,119 --> 00:17:09,720
The vinegar in there, vinegar 
neutralizes odors. 

324
00:17:09,720 --> 00:17:13,400
It actually kills skunk orders 
so it will help remove nasty 

325
00:17:13,400 --> 00:17:15,680
odors and it actually helps dry 
the dog faster too. 

326
00:17:15,680 --> 00:17:18,920
A lot of groomers will use apple
cider vinegar rinse after the 

327
00:17:18,920 --> 00:17:21,160
dog gets washed to help dry them
faster. 

328
00:17:21,560 --> 00:17:25,160
So there's multiple benefits. 
The other thing is like I said 

329
00:17:25,160 --> 00:17:28,480
with itchy dogs, it will kill 
bad bacteria. 

330
00:17:28,600 --> 00:17:32,200
It will not harm good bacteria 
so it keeps it after my go buy 

331
00:17:32,200 --> 00:17:34,200
them on the dog skin will kill 
fungus. 

332
00:17:34,320 --> 00:17:38,320
So it keeps the skin super 
healthy, which is very important

333
00:17:38,320 --> 00:17:40,600
that we forget. 
I see a lot of shampoos. 

334
00:17:41,000 --> 00:17:43,880
A big thing in the shampoos is 
chlorhexamine they're using in 

335
00:17:43,880 --> 00:17:48,160
it, which is a very strong 
disinfectant chemical that they 

336
00:17:48,160 --> 00:17:50,120
actually use in hospitals to 
disinfect things. 

337
00:17:50,240 --> 00:17:51,800
So what it does, it disinfects 
everything. 

338
00:17:51,800 --> 00:17:54,160
It kills everything. 
It kills the natural microbiome 

339
00:17:54,160 --> 00:17:56,640
of the dog skin. 
So the dog will be amazing for 

340
00:17:56,640 --> 00:17:58,560
like a day or two. 
The third day the dogs are worse

341
00:17:58,560 --> 00:18:00,800
than ever. 
They need that to protect them 

342
00:18:00,800 --> 00:18:03,000
from other things, right? 
They need those that foils. 

343
00:18:03,200 --> 00:18:06,400
So, but it seems like a miracle 
because like the first two days 

344
00:18:06,400 --> 00:18:09,080
it killed all the fungus, any 
bacteria, whatever the dog 

345
00:18:09,160 --> 00:18:11,120
issues. 
But then the third day, the 

346
00:18:11,120 --> 00:18:14,880
dog's drier than ever now. 
Now more bacteria, harmful 

347
00:18:14,880 --> 00:18:17,720
bacteria is attacking the dog 
and it causes other problems 

348
00:18:17,960 --> 00:18:20,320
down the line. 
So we didn't want to do 

349
00:18:20,400 --> 00:18:22,360
obviously, we wanted to do 
something that was going to 

350
00:18:22,360 --> 00:18:25,840
help, you know, the long run of 
the dog, keep the dog skin 

351
00:18:25,840 --> 00:18:28,160
healthy. 
And with environmental 

352
00:18:28,160 --> 00:18:30,600
allergies, the problem is you 
can't get rid of environmental 

353
00:18:30,600 --> 00:18:32,160
allergies, right? 
If they're dogs allergic to 

354
00:18:32,160 --> 00:18:35,280
crass, pollen, dust, whatever it
is, you can't eliminate it. 

355
00:18:36,080 --> 00:18:38,680
What we can do is wash the dog 
more often, remove the allergens

356
00:18:38,680 --> 00:18:41,360
without drying out the dog's 
skin because that was another 

357
00:18:41,360 --> 00:18:43,440
common thing. 
Don't bathe the dogs too often. 

358
00:18:43,440 --> 00:18:45,960
Don't dry them out is because 
the shampoos we're using were 

359
00:18:45,960 --> 00:18:49,560
drying the dogs out was removing
the dog the dogs natural oils. 

360
00:18:49,880 --> 00:18:51,240
Like I said, our shampoos there 
do that. 

361
00:18:51,240 --> 00:18:53,040
You could wash the dog weekly, 
which is what I do. 

362
00:18:53,400 --> 00:18:55,920
Keep her skin perfect, 
especially in the summer and 

363
00:18:55,920 --> 00:18:58,800
spring months. 
Gets rid of all the allergens 

364
00:18:58,800 --> 00:19:02,120
and her skin is softer. 
Her hair is like softer and 

365
00:19:02,120 --> 00:19:05,880
perfect and no, no itchy skin. 
I mean, if anybody has a bully 

366
00:19:05,880 --> 00:19:08,080
breed, especially a light 
colored one, they're probably 

367
00:19:08,080 --> 00:19:10,360
suffering through this too. 
It's like just the common thing.

368
00:19:10,360 --> 00:19:13,160
Look at a tan and white bully. 
You're like that one has 

369
00:19:13,160 --> 00:19:16,760
allergies, you know, But it 
will, it will move everything 

370
00:19:16,760 --> 00:19:20,160
and keep the skin health, which 
is obviously very important. 

371
00:19:20,840 --> 00:19:22,800
Yeah. 
And I'm wondering, so I'm 

372
00:19:22,800 --> 00:19:26,160
wondering two things. 
One, is it the combination of 

373
00:19:26,160 --> 00:19:30,320
the apple cider vinegar with the
other oils that you're using 

374
00:19:30,320 --> 00:19:36,040
that is making it? 
Because when I think of apple 

375
00:19:36,040 --> 00:19:40,200
cider vinegar topically, I 
never, I always am like, well, 

376
00:19:40,200 --> 00:19:42,840
if there's like an open cut or 
open wound or they have some 

377
00:19:42,840 --> 00:19:46,680
sort of sore that might burn. 
But the, the combination with 

378
00:19:46,680 --> 00:19:48,680
the other oils, it's not going 
to burn right? 

379
00:19:48,680 --> 00:19:50,400
Like it's, it's going to be very
soothing. 

380
00:19:50,760 --> 00:19:52,640
Yeah, exactly. 
So you don't want to ever use 

381
00:19:52,640 --> 00:19:54,600
apple cider vinegar directly 
about when it will burn. 

382
00:19:55,160 --> 00:19:57,960
But when we're making our 
shampoos, it's a pontified in 

383
00:19:57,960 --> 00:20:00,280
the apple cider vinegar. 
It's actually neutralized. 

384
00:20:00,440 --> 00:20:03,520
So we're using apple cider 
vinegar and we're adding our 

385
00:20:03,520 --> 00:20:05,840
lion to it, right? 
And it's and then we add the 

386
00:20:05,840 --> 00:20:07,960
oils. 
So everything is completely 

387
00:20:07,960 --> 00:20:10,320
changed, the apple cider vinegar
and the lion neutralizes each 

388
00:20:10,320 --> 00:20:11,640
other. 
It turns into soap. 

389
00:20:12,600 --> 00:20:16,360
So yeah, it's not the same as 
just directly putting out the 

390
00:20:16,360 --> 00:20:19,960
cider vinegar anymore. 
When it's a pontified in the 

391
00:20:19,960 --> 00:20:22,000
shampoos, it's the Cassandia. 
It's completely. 

392
00:20:22,920 --> 00:20:24,520
Different. 
It's nourishing to the skin. 

393
00:20:24,520 --> 00:20:27,320
It's not going to burn. 
Yeah, it's not the same as if 

394
00:20:27,320 --> 00:20:29,080
you were just putting apple 
cider, bending it directly. 

395
00:20:30,000 --> 00:20:34,120
So my other question is, do you 
do you use it for your hair? 

396
00:20:34,160 --> 00:20:35,760
I use it every day. 
I travel with it. 

397
00:20:35,760 --> 00:20:38,760
It's the only thing I use. 
But it's funny because I started

398
00:20:38,760 --> 00:20:41,840
using it just, you know, just to
test, you know, quality control,

399
00:20:41,880 --> 00:20:43,680
you know, always using something
out of the batch, make sure 

400
00:20:43,680 --> 00:20:46,800
everything's good. 
But now it's just I I don't like

401
00:20:46,800 --> 00:20:50,000
using it anymore that I just 
travel with it and bar is the 

402
00:20:50,040 --> 00:20:52,360
best thing because I could just 
start in the suitcase, but I 

403
00:20:52,440 --> 00:20:53,920
really don't like using anything
else. 

404
00:20:54,080 --> 00:20:56,280
Like bothers me if I have to use
it. 

405
00:20:56,920 --> 00:21:00,000
You feel like hands are dry and 
you know it just doesn't feel 

406
00:21:00,000 --> 00:21:04,120
good. 
Yeah, well, I actually, I tried 

407
00:21:04,520 --> 00:21:10,000
doing the whole just like stop 
using shampoo, just do apple 

408
00:21:10,000 --> 00:21:15,040
cider vinegar rinse for well, I 
then thought I was going to just

409
00:21:15,040 --> 00:21:18,800
try like egg whites, but I tried
the apple cider vinegar and I 

410
00:21:18,800 --> 00:21:20,640
just did not make. 
I didn't even make it a whole 

411
00:21:20,640 --> 00:21:24,080
week because, you know, your 
hair has to adjust. 

412
00:21:24,280 --> 00:21:26,040
And I just couldn't. 
I just couldn't. 

413
00:21:26,040 --> 00:21:26,920
I'm like, I have to be on 
camera. 

414
00:21:27,080 --> 00:21:28,760
I can't do that. 
That's right. 

415
00:21:30,320 --> 00:21:33,240
So I never made it to the egg 
white to try the egg white, but 

416
00:21:33,240 --> 00:21:37,920
I'm with that was just literally
just plain apple cider vinegar, 

417
00:21:38,160 --> 00:21:43,040
which also I have very high. 
Like my shower is kind of closed

418
00:21:43,040 --> 00:21:45,040
off with a glass door that's 
pretty high. 

419
00:21:45,040 --> 00:21:48,160
So there wasn't great 
ventilation and it was also very

420
00:21:48,160 --> 00:21:52,720
difficult to break you the way I
sprayed it in my hair. 

421
00:21:52,960 --> 00:21:57,480
But that's just a side note. 
So yeah, now because I was just 

422
00:21:57,480 --> 00:22:00,760
thinking like I, I feel like I 
might use this on my hair and a 

423
00:22:00,760 --> 00:22:02,640
lot. 
Of people use it, people call me

424
00:22:02,640 --> 00:22:04,400
all the time. 
They're like, is it safe to use?

425
00:22:04,400 --> 00:22:06,440
I've used it. 
I like, I choose it every time. 

426
00:22:06,600 --> 00:22:09,640
I prefer the bar soap. 
I've used all the products, but 

427
00:22:09,640 --> 00:22:12,000
I actually prefer the bar soap. 
And actually a friend of mine, 

428
00:22:12,120 --> 00:22:15,240
he has eczema on his skin. 
He says the only thing that 

429
00:22:15,240 --> 00:22:17,320
cleared up his eczema. 
Yeah, he uses it all the time. 

430
00:22:18,040 --> 00:22:21,520
That's awesome. 
Well, I, I'm, I'm gonna do that.

431
00:22:21,520 --> 00:22:24,920
Actually, I'm going to use it on
my hair and I. 

432
00:22:25,560 --> 00:22:27,400
That's Judy Wargate at Gwen. 
They use it. 

433
00:22:27,400 --> 00:22:28,880
They called me out. 
They're like, oh, why can't I 

434
00:22:28,880 --> 00:22:30,200
just use this? 
I love it. 

435
00:22:30,200 --> 00:22:35,440
She was like, yeah, I. 
And I have used the bar on my 

436
00:22:35,440 --> 00:22:39,800
dog and I will say I was 
skeptical at first because I'm 

437
00:22:39,800 --> 00:22:42,640
like OK, it's a bar so how it 
like it? 

438
00:22:43,440 --> 00:22:47,360
And I know be like all of the 
training I have, the kind of 

439
00:22:47,360 --> 00:22:51,840
person I am, I am very much 
aware that suds are like 

440
00:22:52,480 --> 00:22:55,120
marketing, right? 
Like we doesn't have to Sud to 

441
00:22:55,120 --> 00:22:57,640
get you clean. 
But still in my brain I was 

442
00:22:57,640 --> 00:22:59,640
like, how is this going to work?
How is this going to get her 

443
00:22:59,640 --> 00:23:00,800
clean? 
And it was amazing. 

444
00:23:00,800 --> 00:23:03,000
I loved it. 
Like it was a really wonderful 

445
00:23:03,000 --> 00:23:06,480
product. 
And I was really sad when I was 

446
00:23:06,480 --> 00:23:08,640
at the end of my bar And I'm 
like, OK, now I need to now I 

447
00:23:09,200 --> 00:23:13,240
need to get some more. 
And so I just wanted to say that

448
00:23:13,240 --> 00:23:17,320
for people like I know that it 
it did suds. 

449
00:23:17,600 --> 00:23:22,360
I did Sud a little bit like it. 
It isn't crazy like a shampoo, 

450
00:23:22,360 --> 00:23:25,400
like a regular chemical shampoo 
that you're going to buy at this

451
00:23:25,600 --> 00:23:31,760
at the store, but it's still 
like, and then you have you have

452
00:23:31,760 --> 00:23:35,120
other products as well. 
So there's the shampoo, which 

453
00:23:35,120 --> 00:23:39,600
obviously is probably like your,
I assume it's your main product.

454
00:23:39,600 --> 00:23:45,960
But then you have you're in skin
care, you have flea and tick 

455
00:23:45,960 --> 00:23:49,280
products, which can we talk a 
little bit about the flea and 

456
00:23:49,280 --> 00:23:51,960
tick products? 
Because so the flea and tick. 

457
00:23:52,280 --> 00:23:55,400
The flea and tick is interesting
because it's regulated by FIFA. 

458
00:23:55,400 --> 00:23:58,120
FIFA regulates label 
requirements on flea and sick. 

459
00:23:58,120 --> 00:24:00,400
So if you ever notice on flea 
and sick products, they will use

460
00:24:00,400 --> 00:24:02,920
the same oils. 
Differ puts out a list of oils 

461
00:24:02,920 --> 00:24:05,240
that you're allowed to use. 
I personally don't think they're

462
00:24:05,240 --> 00:24:07,320
effective. 
I don't like them or I think 

463
00:24:07,320 --> 00:24:08,560
some of them a little bit hot 
oil. 

464
00:24:08,560 --> 00:24:11,720
It's not like I said, not really
effective neem oil for me. 

465
00:24:11,800 --> 00:24:14,840
I'm a huge fan of neem oil. 
There's like so many uses, but 

466
00:24:14,840 --> 00:24:19,040
one of the best uses for us is 
as a natural insecticide. 

467
00:24:19,680 --> 00:24:21,880
Organic farmers use it. 
They they put neem oil out in 

468
00:24:21,880 --> 00:24:24,040
the past or on the cows and 
everything to keep fleecing 

469
00:24:24,040 --> 00:24:25,480
sick. 
That's how good it, it is. 

470
00:24:25,560 --> 00:24:27,800
And again, organic farmer, they 
can't use pesticides, right? 

471
00:24:27,800 --> 00:24:30,640
They can't use chemicals. 
So it was super important for us

472
00:24:30,640 --> 00:24:33,920
to use it. 
But Differ will not allow you to

473
00:24:33,920 --> 00:24:36,880
say kills or repels if you need 
because it's not on the approved

474
00:24:36,880 --> 00:24:39,200
oil list. 
So to get around that, we did 

475
00:24:39,960 --> 00:24:44,400
our flea and sick says don't 
have a bottle in the room with 

476
00:24:44,400 --> 00:24:47,240
me, but it says free and sick 
itch relief. 

477
00:24:47,720 --> 00:24:50,280
Yeah, it's relief on it. 
Just to get around that because 

478
00:24:50,280 --> 00:24:51,720
like I said, it was important 
for us to use. 

479
00:24:51,720 --> 00:24:53,920
Meanwhile, I think it's one of 
the best oils, one of the safest

480
00:24:53,920 --> 00:24:56,600
oils to use. 
And then we use apple cider 

481
00:24:56,600 --> 00:24:57,760
vinegar. 
There's a lot of talks about 

482
00:24:57,760 --> 00:25:01,080
apple cider vinegar, how it's a 
natural insecticide to the the 

483
00:25:01,080 --> 00:25:04,080
bugs don't like the smell of it.
So those are the two main oils 

484
00:25:04,080 --> 00:25:09,120
we use in our flea and sick 
product, but we did use like, so

485
00:25:09,760 --> 00:25:11,560
any essential oils. 
There's two things because 

486
00:25:11,560 --> 00:25:13,440
there's a lot of talk about 
essential oils being sick. 

487
00:25:13,920 --> 00:25:16,160
Mind you, I've never been in the
instrumental life. 

488
00:25:16,160 --> 00:25:18,800
I've never seen a dog go to the 
vet because it got too much 

489
00:25:18,800 --> 00:25:21,560
peppermint or got, you know, 
lavender oil. 

490
00:25:21,880 --> 00:25:23,160
But there's a lot of talk about 
it. 

491
00:25:23,480 --> 00:25:26,400
But two things with essential 
oil is quality of essential oil.

492
00:25:26,800 --> 00:25:29,680
So I think one thing happened 
was when essential oils became 

493
00:25:29,840 --> 00:25:34,400
really popular, there was 
central oil sold that wasn't 

494
00:25:34,440 --> 00:25:36,920
pure essential oil. 
I think it was cut with 

495
00:25:36,920 --> 00:25:38,920
something and maybe those are 
causing problems. 

496
00:25:40,240 --> 00:25:42,360
So quality of the central is 
really important. 

497
00:25:42,360 --> 00:25:44,560
Oil are essential is the highest
quality central oil. 

498
00:25:45,280 --> 00:25:48,000
A lot of people say that would 
be great, but therapeutic grade 

499
00:25:48,000 --> 00:25:50,440
is not a real grading. 
Essential oils don't have like, 

500
00:25:50,760 --> 00:25:52,720
like your your organic 
certifications. 

501
00:25:52,720 --> 00:25:54,560
We have organic certifications, 
the grading system. 

502
00:25:54,560 --> 00:25:56,360
This is what's required to be 
organic. 

503
00:25:57,080 --> 00:25:59,520
Essential oils don't have that. 
So I don't use that therapeutic 

504
00:25:59,520 --> 00:26:00,920
grade because it doesn't really 
mean anything. 

505
00:26:00,920 --> 00:26:04,720
There's no, you know, grading 
system to it, but our essential 

506
00:26:04,720 --> 00:26:06,600
oils, the highest quality, 
everything's human grade, our 

507
00:26:06,600 --> 00:26:09,240
peppermints actually edible. 
You could use it as a flavoring 

508
00:26:09,240 --> 00:26:12,240
for people and all of our 
essentials, not only that, 

509
00:26:12,240 --> 00:26:13,880
they're all tested for 
impurities. 

510
00:26:13,880 --> 00:26:17,840
Right before we get it, we get a
little sheet saying was tested. 

511
00:26:17,840 --> 00:26:19,560
This is, you know, everything's 
safe inside of it. 

512
00:26:19,920 --> 00:26:21,880
And the other thing about 
essential oils is dilution 

513
00:26:21,880 --> 00:26:25,480
ratio, right? 
When any type people talking 

514
00:26:25,480 --> 00:26:28,400
about it, are they talking about
quality essentials and what 

515
00:26:28,400 --> 00:26:32,080
dilution ratio? 
We're not putting 100% 

516
00:26:32,080 --> 00:26:34,400
peppermint on the door when I'm 
putting 100% lavender on the 

517
00:26:34,400 --> 00:26:36,480
cat. 
All our essential oils are used 

518
00:26:36,480 --> 00:26:41,200
in less than 1% ratio. 
So it's it's 1% of diluted model

519
00:26:41,200 --> 00:26:43,680
when it stopped. 
So it's in a very safe dilution 

520
00:26:43,680 --> 00:26:48,160
ratio. 
And so, even though our knee 

521
00:26:48,160 --> 00:26:51,200
medical cider is the main 
ingredients that's really 

522
00:26:51,200 --> 00:26:54,960
repelling or killing pests, 
pests, we use peppermint, 

523
00:26:55,440 --> 00:26:59,040
lavender and namely oil just 
around out the smell, because if

524
00:26:59,040 --> 00:27:01,040
anybody's familiar with oil 
doesn't smell like it. 

525
00:27:01,360 --> 00:27:04,760
And then you they're not that we
use outside vinegar, which so 

526
00:27:04,760 --> 00:27:07,480
it's like these two things that 
are like these smell the work. 

527
00:27:07,600 --> 00:27:09,400
This is what we're going to use 
main ingredient. 

528
00:27:09,720 --> 00:27:10,760
So you're trying to round it 
out. 

529
00:27:10,960 --> 00:27:15,360
So with the mix, the oils made 
it so it doesn't it's a pleasant

530
00:27:15,360 --> 00:27:16,560
smell. 
It's not offensive any. 

531
00:27:17,240 --> 00:27:20,560
But like I said, it was very 
important to use the name oil 

532
00:27:20,560 --> 00:27:22,640
for us. 
That's why the extent the the 

533
00:27:22,640 --> 00:27:25,520
label requirements did make us 
put ish relief on there and 

534
00:27:25,520 --> 00:27:28,480
we're not allowed to make any 
claims about kill and repel. 

535
00:27:28,800 --> 00:27:31,080
But we do talk about how farmers
are using, you know. 

536
00:27:32,160 --> 00:27:36,760
That's awesome. 
I I absolutely always, for me, I

537
00:27:36,760 --> 00:27:40,120
always want to go to like more 
natural, especially at first, 

538
00:27:40,120 --> 00:27:42,960
you know, like I never want to 
run to something harsh. 

539
00:27:43,520 --> 00:27:47,680
Yeah, first right away. 
And essential oils are such a 

540
00:27:47,680 --> 00:27:52,640
passion of mine and I like 
always anytime I get the 

541
00:27:52,640 --> 00:27:55,200
opportunity to. 
And I just was talking to 

542
00:27:55,200 --> 00:27:58,200
somebody yesterday because they 
also were like, I was 

543
00:27:58,200 --> 00:28:02,280
recommending an essential oil 
blend for their dog. 

544
00:28:02,280 --> 00:28:04,240
And they're like, Are you sure 
it's OK? 

545
00:28:04,240 --> 00:28:06,880
And I'm like, yes, I like, I'm 
sure it's OK. 

546
00:28:07,080 --> 00:28:11,120
And explaining to them about 
more often than not, like 

547
00:28:11,120 --> 00:28:14,560
there's a, there's actually a 
pretty pretty small list of, of 

548
00:28:14,560 --> 00:28:17,960
oils we wouldn't want to use on 
our pets for various reasons. 

549
00:28:17,960 --> 00:28:21,440
But like more often than not, 
anytime you are going to see 

550
00:28:21,440 --> 00:28:24,960
issues arise, it's because is 
not a true essential oil. 

551
00:28:24,960 --> 00:28:28,520
It's actually a fragrance or 
it's a very poor quality 

552
00:28:28,520 --> 00:28:30,560
essential oil. 
Or maybe it was cut with 

553
00:28:30,560 --> 00:28:33,480
something because it's not from 
a great company or you know, 

554
00:28:33,480 --> 00:28:35,240
there's, there's a lot of that 
going on. 

555
00:28:35,240 --> 00:28:39,440
And I think for that reason, 
most veterinarians are just like

556
00:28:39,600 --> 00:28:42,040
no to essential oils because 
they can't. 

557
00:28:43,000 --> 00:28:47,080
It's just too much to try to 
educate themselves and then 

558
00:28:47,080 --> 00:28:51,040
educate their clients on what's 
a good essential oil and what is

559
00:28:51,040 --> 00:28:53,920
not and how to differentiate. 
Like it's a whole you could, 

560
00:28:54,160 --> 00:28:56,280
there are literally people that 
that's what they spend their 

561
00:28:56,280 --> 00:28:58,920
whole life doing with essential 
oils. 

562
00:28:58,920 --> 00:29:00,880
So get that? 
It is. 

563
00:29:00,880 --> 00:29:02,040
I think it's because it's 
unregulated. 

564
00:29:02,040 --> 00:29:04,360
Like I said, we, you know, put 
out these terms like, you know, 

565
00:29:04,440 --> 00:29:07,240
these fake grading systems that 
aren't real. 

566
00:29:07,880 --> 00:29:09,400
And I think that's where the 
problem is, right? 

567
00:29:09,400 --> 00:29:11,760
Essential is very expensive. 
So we've like Walmart selling, 

568
00:29:11,760 --> 00:29:13,840
you know, 4 ounces of Labrador 
oil to $10. 

569
00:29:15,800 --> 00:29:18,480
So expensive, you know? 
So I think that, yeah, you're 

570
00:29:18,480 --> 00:29:20,200
right, that's where it came 
from, that they're cut with 

571
00:29:20,200 --> 00:29:22,360
something in the selling, who 
knows what's in it, you know, 

572
00:29:23,200 --> 00:29:25,520
and that's causing the problem. 
Absolutely. 

573
00:29:27,280 --> 00:29:32,800
So there's also in your catalog 
a section called Ear and Skin 

574
00:29:32,800 --> 00:29:34,880
Care. 
And I kind of honed in on the 

575
00:29:35,560 --> 00:29:38,680
ear cleaner, which looks really 
cool to me. 

576
00:29:39,160 --> 00:29:43,880
That's another thing that I get 
asked a lot about cleaning, like

577
00:29:44,320 --> 00:29:48,400
cleaning your dog sometimes your
cats mostly hear dogs ears at 

578
00:29:48,400 --> 00:29:52,640
home and you know, products that
are good to do this with because

579
00:29:52,640 --> 00:29:55,760
again, there are so many 
products online right for this 

580
00:29:55,760 --> 00:29:58,040
and then most of them I just 
cringe at. 

581
00:29:58,400 --> 00:30:01,360
But tell me a little bit about 
your ear cleaner. 

582
00:30:02,000 --> 00:30:05,560
So it's the same thing going 
back to basics, right? 

583
00:30:06,040 --> 00:30:09,280
Made it super simple. 
The two things I can't stand to 

584
00:30:09,280 --> 00:30:11,320
see in the ear cleaner is water 
and alcohol. 

585
00:30:11,360 --> 00:30:13,640
And I see it all the time. 
It's like a water base. 

586
00:30:13,640 --> 00:30:16,600
I'm like, you realize groom is 
spent like the whole day trying 

587
00:30:16,600 --> 00:30:19,440
not to get water in those ears. 
Like that causes ear infection. 

588
00:30:19,440 --> 00:30:22,560
And then you're just inserting 
water, which is madness to me. 

589
00:30:23,240 --> 00:30:25,040
The other thing is alcohol, 
alcohol burns. 

590
00:30:25,040 --> 00:30:27,680
Alcohol burns. 
If you dog already has a problem

591
00:30:27,680 --> 00:30:30,000
with his ear, alcohol is 
absolutely going to burn this 

592
00:30:30,000 --> 00:30:31,760
ear and it's already sensitive 
issue. 

593
00:30:31,760 --> 00:30:34,240
That's why the dogs freak out. 
And you know, people try to 

594
00:30:34,240 --> 00:30:37,720
clean the ears. 
So we want to obviously we don't

595
00:30:37,720 --> 00:30:39,360
want to use water. 
We don't want to use alcohol. 

596
00:30:39,560 --> 00:30:41,640
We use witch Hazel. 
Witch Hazel helps dry out the 

597
00:30:41,680 --> 00:30:44,240
ear. 
So if the dog has any water in 

598
00:30:44,240 --> 00:30:46,320
the ear, which is will help dry 
it out, get that water out. 

599
00:30:46,760 --> 00:30:48,480
It doesn't burn. 
You ever get cut, but witch a 

600
00:30:48,560 --> 00:30:50,840
lot doesn't burn. 
So it's great for sensitive 

601
00:30:50,840 --> 00:30:53,960
issues. 
We use neem oil, neem oil again,

602
00:30:54,400 --> 00:30:55,960
pesticides. 
So if the enmites or something 

603
00:30:55,960 --> 00:30:58,000
that will help. 
But neem oil is just great for 

604
00:30:58,000 --> 00:31:01,120
the skin too. 
We use naive oil, namely like 

605
00:31:01,680 --> 00:31:04,000
not talked about oil. 
It's kind of like the cousin to 

606
00:31:04,000 --> 00:31:07,480
tea tree oil. 
It has the same antibacterial, 

607
00:31:07,480 --> 00:31:10,760
antimicrobial, but it's not 
considered a hot oil because 

608
00:31:10,760 --> 00:31:12,880
there's a lot of people are 
really against teacher. 

609
00:31:13,080 --> 00:31:15,480
So it's like a softer, softer 
version. 

610
00:31:16,120 --> 00:31:17,880
So we use that. 
And then apple cider vinegar, 

611
00:31:17,880 --> 00:31:19,840
same thing, anti microbial. 
I don't see bungle. 

612
00:31:19,840 --> 00:31:22,760
It's just a great, great thing 
to clean out. 

613
00:31:23,240 --> 00:31:25,320
But the main ingredient is still
going to be the Bush Hazel 

614
00:31:25,440 --> 00:31:26,960
because like I said, we didn't 
want anything to stink. 

615
00:31:27,160 --> 00:31:32,640
So it's a very, it's witch Hazel
and less than 1% of all of our 

616
00:31:32,640 --> 00:31:35,720
central oils and in a small 
percentage of apple cider 

617
00:31:35,720 --> 00:31:40,040
vinegar, just enough to get the 
any like bacteria or fungus to 

618
00:31:40,040 --> 00:31:41,720
kill that without stinging the 
dog. 

619
00:31:43,280 --> 00:31:47,440
Awesome. 
I so when I met you at super 

620
00:31:47,440 --> 00:31:50,360
zoo, you actually I'm going to 
grab this really quickly. 

621
00:31:50,360 --> 00:31:57,800
You gifted me a candle and it's 
candles are hot topics for me. 

622
00:31:58,880 --> 00:32:02,560
I happened to take the I'm going
to try this. 

623
00:32:02,560 --> 00:32:07,040
I'm I'm such a white girl and I 
know I am so I it's Coco Lima 

624
00:32:07,080 --> 00:32:10,400
Li. 
You can than I can I'm I don't 

625
00:32:10,520 --> 00:32:14,680
yeah anyway, it smells 
absolutely amazing. 

626
00:32:14,680 --> 00:32:19,800
I was not ready to let go of 
summer and this is like it's 

627
00:32:19,800 --> 00:32:24,680
bringing you back. 
Oh my gosh it yes, but candles 

628
00:32:25,160 --> 00:32:28,480
candles, plugins, air 
fresheners. 

629
00:32:28,520 --> 00:32:34,520
These are really hot button 
issues for me because one, your 

630
00:32:34,520 --> 00:32:37,560
pets can't get away from it. 
Like especially if you're going 

631
00:32:37,560 --> 00:32:39,640
through your whole house and 
spraying or you have candles in 

632
00:32:39,640 --> 00:32:41,880
every room or you're putting 
plugins in every room. 

633
00:32:42,160 --> 00:32:44,600
Heaven forbid you're putting a 
plug in next to a litter box 

634
00:32:44,600 --> 00:32:45,920
like that. 
Oh my goodness. 

635
00:32:46,280 --> 00:32:52,560
But it drives me up the wall one
for the fragrance because it is 

636
00:32:52,960 --> 00:32:57,240
so overwhelming to as a very 
sensitive, I am a very sensitive

637
00:32:57,240 --> 00:32:59,000
person. 
I can like. 

638
00:33:00,520 --> 00:33:03,480
Anytime I walk past. 
Anything past somebody that 

639
00:33:03,480 --> 00:33:06,320
smokes pet, like I smell it and 
I gag. 

640
00:33:06,320 --> 00:33:09,440
I'm just very, very sensitive. 
And I know our pets are even 

641
00:33:09,440 --> 00:33:11,480
more, they can smell so much 
better than we can. 

642
00:33:11,760 --> 00:33:16,280
But on top of that, they, the 
fragrances that they're using 

643
00:33:16,280 --> 00:33:19,160
are very detrimental to all of 
our health. 

644
00:33:19,240 --> 00:33:22,360
Our pets metabolized and they're
so much smaller than we are. 

645
00:33:22,840 --> 00:33:26,400
Our cats have different 
metabolic pathways than us and 

646
00:33:26,400 --> 00:33:31,600
that our dogs do. 
And it is it's creating a really

647
00:33:31,600 --> 00:33:35,520
toxic environment in our home. 
So if I, when anytime I talk to 

648
00:33:35,760 --> 00:33:39,000
like my own clients, I'm like, 
we got to get rid of whatever is

649
00:33:39,000 --> 00:33:42,000
in your house as far as like 
candles, plugins, air 

650
00:33:42,000 --> 00:33:47,200
fresheners, all of that. 
But there are some, not very 

651
00:33:47,200 --> 00:33:50,320
many good products that we can 
bring into our home. 

652
00:33:50,320 --> 00:33:53,560
And when I looked at your 
candles, I was like, OK, I can 

653
00:33:53,560 --> 00:33:55,840
actually, like, burn this in my 
home and not feel bad. 

654
00:33:58,800 --> 00:34:02,080
So tell me a little bit about 
your home line. 

655
00:34:02,200 --> 00:34:05,800
And yeah, why? 
Why it's so wonderful. 

656
00:34:06,240 --> 00:34:08,480
So one of the main things. 
That has to be soybeans, right? 

657
00:34:10,080 --> 00:34:12,600
You can't burn anything besides 
it, like actually beeswax. 

658
00:34:12,600 --> 00:34:15,040
So soy and beeswax, the only 
ones that I would burn in the 

659
00:34:15,040 --> 00:34:16,000
house. 
It's a clean burn. 

660
00:34:16,520 --> 00:34:20,159
If you ever use a paraffin wax 
based candle, you have that 

661
00:34:20,159 --> 00:34:23,360
black SMUD that's disgusting. 
That's it's frosty. 

662
00:34:23,360 --> 00:34:25,440
It's oil, right? 
It's just burning oil. 

663
00:34:26,560 --> 00:34:28,600
So yeah, we use soy based, we 
use cotton wigs. 

664
00:34:28,600 --> 00:34:31,239
So it's a very clean burn. 
The other thing is fragrance, 

665
00:34:31,239 --> 00:34:33,120
right? 
So fragrance is a dirty word 

666
00:34:33,320 --> 00:34:34,880
because everything could be 
hidden in it, right? 

667
00:34:34,880 --> 00:34:36,920
There's no against like no 
regulations. 

668
00:34:36,920 --> 00:34:38,560
You put fragrance, put whatever 
you want there. 

669
00:34:39,760 --> 00:34:41,920
For us, we use a phthalate free 
fragrance. 

670
00:34:41,920 --> 00:34:44,120
Phthalates is found in a lot of 
fragrances. 

671
00:34:44,360 --> 00:34:46,480
Phthalates are again another 
dirty burn. 

672
00:34:46,480 --> 00:34:49,000
When that burns is an oil or 
especially plastics, what they 

673
00:34:49,000 --> 00:34:51,840
make plastic with. 
So it's a dirty, toxic thing 

674
00:34:51,840 --> 00:34:54,320
that's burned to reuse a 
phthalate free fragrance. 

675
00:34:54,600 --> 00:34:57,840
Everybody acts as if we use 
essential oils and our camels 

676
00:34:57,920 --> 00:34:59,640
and there's a couple of reasons 
we can't. 

677
00:35:00,280 --> 00:35:03,600
And so I would love to write but
one essential oils when they 

678
00:35:03,600 --> 00:35:05,720
burn is very different than 
being diffused. 

679
00:35:05,960 --> 00:35:08,880
The same thing when when our 
oils are sonified, it changes 

680
00:35:08,880 --> 00:35:11,320
what it does right. 
Like coconut oil, if you just 

681
00:35:11,320 --> 00:35:12,840
use it topically, super 
moisturizing. 

682
00:35:13,120 --> 00:35:15,520
Once you saponify in our soap, 
it's one of the most drying 

683
00:35:15,520 --> 00:35:18,560
cleansing oils you could use. 
Same with essential oils. 

684
00:35:18,560 --> 00:35:21,160
So diffuse it, you can still 
smell it smells nice, beautiful.

685
00:35:21,840 --> 00:35:25,000
If you burn it, it becomes some 
of them become toxic and they do

686
00:35:25,000 --> 00:35:27,440
not smell good. 
So it's just not something you 

687
00:35:27,440 --> 00:35:32,160
can do. 
The other thing is the I'm 

688
00:35:32,280 --> 00:35:37,800
blanking on the word. 
The I'm blanking on this word. 

689
00:35:38,320 --> 00:35:40,280
It's OK if it heats. 
Up too much? 

690
00:35:40,920 --> 00:35:43,960
If it heats up it's it will go 
on fire. 

691
00:35:45,160 --> 00:35:49,080
Blanking on the word for it, but
flashpoint, the flashpoint of 

692
00:35:49,080 --> 00:35:52,240
essential oil, that's what it 
flashpoint of the circumstantial

693
00:35:52,240 --> 00:35:54,440
oils was too low. 
So it's dangerous, right. 

694
00:35:54,440 --> 00:35:56,920
So if you put essential oils in 
it and it did smell great and it

695
00:35:56,920 --> 00:35:59,920
was a toxic you found, you know,
one that you couldn't do that 

696
00:35:59,920 --> 00:36:02,240
would be safe. 
The flashpoint is too low. 

697
00:36:02,440 --> 00:36:06,120
So it could the whole thing 
could just go on fire. 

698
00:36:06,360 --> 00:36:09,280
So those are major reasons why 
you can't use essential oils and

699
00:36:09,280 --> 00:36:11,440
candles because we obviously use
essential oils. 

700
00:36:11,440 --> 00:36:12,600
Why don't we just use them in 
candles? 

701
00:36:13,080 --> 00:36:15,680
Those three reasons we couldn't 
use we couldn't use essential 

702
00:36:15,680 --> 00:36:18,520
oils. 
So we did find a the cleanest 

703
00:36:18,520 --> 00:36:20,680
fragrance you find, like I said,
it's phallic or natural 

704
00:36:20,680 --> 00:36:22,640
fragrance that we use in our 
candles. 

705
00:36:22,720 --> 00:36:23,840
That's that's awesome. 
And you? 

706
00:36:23,840 --> 00:36:29,520
Also have the water free I 
guess. 

707
00:36:29,520 --> 00:36:31,320
They're pellets to. 
Make your own room. 

708
00:36:32,640 --> 00:36:34,320
Effect spray. 
So like you said, try and get 

709
00:36:34,320 --> 00:36:36,160
away from the chemical air 
fresheners. 

710
00:36:37,080 --> 00:36:38,800
I can't stand them. 
All the plugins like the same 

711
00:36:38,800 --> 00:36:41,000
thing as you right? 
I've like I think they're 

712
00:36:41,000 --> 00:36:42,680
disgusting. 
I find them offensive like if 

713
00:36:42,760 --> 00:36:45,160
you're spraying air freshener 
like this, this is vile. 

714
00:36:46,000 --> 00:36:48,840
So we did to make this plastic 
free. 

715
00:36:48,840 --> 00:36:51,280
This one was a difficult one to 
stay plastic free. 

716
00:36:51,720 --> 00:36:55,400
We wanted to use essential 
wheels and the same concept is 

717
00:36:56,160 --> 00:36:58,800
essential oils at a very low 
dilution ratio, right? 

718
00:36:59,120 --> 00:37:02,720
So what we did was make it's 
almost like a bath bomb. 

719
00:37:04,280 --> 00:37:06,520
It's a bath bomb consistency. 
It actually fizzes up when you 

720
00:37:06,520 --> 00:37:09,560
drop it into the water and it 
releases the essential oils and 

721
00:37:09,560 --> 00:37:12,000
it makes a spray. 
So there's actually this little 

722
00:37:12,000 --> 00:37:15,720
vial right here will turn into 
12 ounces of a room or pet 

723
00:37:15,720 --> 00:37:17,320
strike that you just spray on 
the dog. 

724
00:37:18,040 --> 00:37:20,440
Same thing. 
This is super small, super 

725
00:37:20,440 --> 00:37:22,360
compact. 
Instead of shipping 12 ounces of

726
00:37:22,360 --> 00:37:26,160
water, this is going to show you
a little bit, a little vial. 

727
00:37:26,160 --> 00:37:27,320
You throw it in, you can spray 
it. 

728
00:37:27,680 --> 00:37:31,080
We're marketing it for, you can 
spray it on the door of the cat.

729
00:37:31,200 --> 00:37:33,560
It's completely safe, but we're 
trying to get people to get away

730
00:37:33,560 --> 00:37:35,000
from the air fresheners, the 
plugins. 

731
00:37:35,000 --> 00:37:37,680
Spray it on the dog's bed. 
Counts whoever the dog lays on. 

732
00:37:38,200 --> 00:37:41,800
Get rid of the odors that way. 
Awesome, So the. 

733
00:37:41,840 --> 00:37:46,080
Other things that I'm seeing 
kind of highlighted on your 

734
00:37:46,080 --> 00:37:50,440
website is that a lot of the 
products maybe? 

735
00:37:50,440 --> 00:37:52,440
All are. 
They all, there's a lot of 

736
00:37:52,440 --> 00:37:58,160
products in here, maybe not all 
of them are also cat safe, so. 

737
00:37:58,160 --> 00:37:59,240
Do you? 
Because so. 

738
00:37:59,240 --> 00:38:01,880
Many companies, they really just
are all in on dogs. 

739
00:38:01,880 --> 00:38:04,760
So I appreciate when people are 
like, these are also good on 

740
00:38:04,920 --> 00:38:07,280
cats. 
And I think that's because 

741
00:38:07,280 --> 00:38:09,080
you're using such clean 
products. 

742
00:38:09,880 --> 00:38:13,880
Yeah, so. 
A lot of them, especially 

743
00:38:13,880 --> 00:38:15,800
unscented. 
We left a couple of products 

744
00:38:15,800 --> 00:38:19,400
unsedited, marketed for cats. 
We used anything but our 

745
00:38:19,400 --> 00:38:21,280
lavender. 
It's marketed for the cats, 

746
00:38:21,440 --> 00:38:23,240
yeah. 
A lot of things we try to make 

747
00:38:23,240 --> 00:38:26,400
most of the products are for 
dogs and cats. 

748
00:38:26,600 --> 00:38:29,080
There's only a few that we just 
kind of left it just for the 

749
00:38:29,080 --> 00:38:31,720
dogs. 
Yeah, so. 

750
00:38:31,840 --> 00:38:37,920
You've mentioned a couple of 
times groomers and I am, I 

751
00:38:37,920 --> 00:38:41,600
happen to have had gosh, it's 
probably been. 

752
00:38:43,080 --> 00:38:45,920
Two years ago now. 
I had a groomer, her name is Kat

753
00:38:45,920 --> 00:38:49,560
Hinchen. 
She had a salon called Plant 

754
00:38:50,200 --> 00:38:54,360
Platinum Paws and literally just
opened her new salon called the 

755
00:38:54,360 --> 00:38:59,320
Ninja Groomer and she really 
opened my eyes to a lot of 

756
00:38:59,440 --> 00:39:03,400
things in the grooming world. 
I still don't take my dog to a 

757
00:39:03,400 --> 00:39:06,280
groomer and groom my dog myself 
at home, but I know that's not 

758
00:39:06,280 --> 00:39:08,880
the case. 
That's not the reality for a lot

759
00:39:08,880 --> 00:39:11,680
of people. 
So it seems like you have kind 

760
00:39:11,680 --> 00:39:17,000
of a a pretty good knowledge of 
what goes on with probably 

761
00:39:17,000 --> 00:39:19,920
because you made these products 
like these are. 

762
00:39:19,920 --> 00:39:23,640
Designed. 
With our pets in mind, but also 

763
00:39:23,840 --> 00:39:26,960
with the pet parent or the 
groomer in mind. 

764
00:39:27,240 --> 00:39:30,000
So is that some? 
Is this something that you think

765
00:39:30,000 --> 00:39:34,560
is? 
Reasonable for. 

766
00:39:34,560 --> 00:39:39,120
A pet parent to when they are 
talking to their groomer or 

767
00:39:39,120 --> 00:39:43,200
interviewing a new groomer to I 
mean, obviously we want them to 

768
00:39:43,200 --> 00:39:47,440
be asking about the types of 
products that the groomer uses. 

769
00:39:47,440 --> 00:39:51,640
But for me, I'm that kind of 
person that's like, do you? 

770
00:39:51,640 --> 00:39:53,560
Use these products. 
Can you use these products? 

771
00:39:53,560 --> 00:39:55,440
Is that something? 
Is that like a selling point 

772
00:39:55,440 --> 00:39:58,440
that you want people to be like?
Ask your groomer about these 

773
00:39:58,440 --> 00:40:00,480
products. 
Is it we? 

774
00:40:00,600 --> 00:40:03,080
We actually? 
Sell groomer gallons that can be

775
00:40:03,080 --> 00:40:05,120
diluted for the groomers to use 
because obviously this, you 

776
00:40:05,120 --> 00:40:07,760
know, the the little bottles 
would never, they'll go through,

777
00:40:07,920 --> 00:40:10,720
you know, pretty fast. 
So we do sell concentrated 

778
00:40:10,720 --> 00:40:15,200
gallons for the groomers, but we
do have some groomers that 

779
00:40:15,200 --> 00:40:18,040
obviously use our gallons. 
And then a couple of groomers 

780
00:40:18,400 --> 00:40:20,640
used our bars because the 
customer is actually excellent. 

781
00:40:20,640 --> 00:40:22,040
They've run in the bars. 
They're like, you got to use 

782
00:40:22,040 --> 00:40:24,440
this on my dog. 
So yeah, you can't use the extra

783
00:40:24,440 --> 00:40:26,360
groomers. 
Bring it in the bar, tell them 

784
00:40:26,360 --> 00:40:27,880
use it. 
Yeah, that's awesome. 

785
00:40:28,880 --> 00:40:34,360
And so, yeah, it was just very 
interesting for me to get to 

786
00:40:34,360 --> 00:40:38,160
talk to Cat because I had such a
bias of groomers. 

787
00:40:38,160 --> 00:40:46,320
I had only really known about 
like the huge big box pet store 

788
00:40:46,320 --> 00:40:48,960
grooming. 
And that just always made me 

789
00:40:48,960 --> 00:40:51,440
like cringe. 
And I'm like, no, I'm not doing 

790
00:40:51,440 --> 00:40:53,800
that. 
So getting to talk to her and I 

791
00:40:53,800 --> 00:40:56,000
bring that up because obviously 
she was on the podcast. 

792
00:40:56,000 --> 00:41:01,120
So if if grooming is a sore spot
for you, please go back and 

793
00:41:01,120 --> 00:41:03,640
listen to that podcast. 
But I always like to kind of. 

794
00:41:05,400 --> 00:41:10,280
Invite the listeners. 
To talk to their independent pet

795
00:41:10,280 --> 00:41:14,400
stores, like when you go into an
indie pet store and you have an 

796
00:41:14,400 --> 00:41:17,800
item in mind that you're looking
for and they don't carry it, to 

797
00:41:17,800 --> 00:41:20,800
talk to them about it. 
And I and since I asked you 

798
00:41:20,800 --> 00:41:23,760
earlier, like this is a product 
that is found in indie pet 

799
00:41:23,760 --> 00:41:27,880
stores, you know, talk to them 
about it, say, hey, I really 

800
00:41:27,880 --> 00:41:31,280
would love to buy this product. 
Can you stock it? 

801
00:41:31,280 --> 00:41:33,960
Can you special order it for me?
Is that like? 

802
00:41:35,360 --> 00:41:36,440
Does that work for? 
You can. 

803
00:41:36,440 --> 00:41:39,680
We can we promote that a little 
bit, of course, I mean I. 

804
00:41:40,640 --> 00:41:42,480
Have a better bed stuff. 
And yeah, he said. 

805
00:41:42,480 --> 00:41:44,600
People ask for a product too, 
because I mean like that is 

806
00:41:44,680 --> 00:41:47,400
sometimes, you know, that's the 
owners don't know about the 

807
00:41:47,400 --> 00:41:51,280
product or they have limited 
states, right and can't carry 

808
00:41:51,280 --> 00:41:53,400
everything, you know, so always 
an extra pet store. 

809
00:41:53,720 --> 00:41:54,880
There's a brand you want. 
Do they? 

810
00:41:55,000 --> 00:41:57,480
So they'll be get up for you. 
I mean, what was, you know, what

811
00:41:57,480 --> 00:41:59,840
stores were getting delivery 
four or five times a week, 

812
00:41:59,960 --> 00:42:02,520
trucks and stuff. 
They could throw whatever extra 

813
00:42:02,520 --> 00:42:04,640
stuff you wanted on them. 
That'd be handsome. 

814
00:42:05,640 --> 00:42:07,320
So what is your indie? 
Pet store? 

815
00:42:07,320 --> 00:42:10,040
Where is that in the? 
It's in New Jersey. 

816
00:42:10,120 --> 00:42:13,760
Yeah, in Newark, NJ What is it 
called? 

817
00:42:14,200 --> 00:42:17,000
Animal Crackers. 
Oh my gosh, that's so cute. 

818
00:42:17,240 --> 00:42:19,560
Yeah, it's funny because. 
We've been in business for 20 

819
00:42:19,560 --> 00:42:23,560
years and when I started, when I
started 20 years ago, I focused 

820
00:42:23,760 --> 00:42:26,560
was live out. 
Like we sold more birds, more 

821
00:42:26,560 --> 00:42:28,840
baby birds, more hamsters than 
anybody else in New Jersey. 

822
00:42:28,920 --> 00:42:32,000
It was like wild, right? 
And hey, I'm like, I love going 

823
00:42:32,000 --> 00:42:33,480
to the store and one of my 
favorite animals. 

824
00:42:33,480 --> 00:42:35,560
Then you should take them and 
play with everybody. 

825
00:42:36,400 --> 00:42:38,800
But the industry has changed so 
much over the years. 

826
00:42:38,800 --> 00:42:41,320
Like I said, we focus just like 
completely live out. 

827
00:42:41,680 --> 00:42:45,600
Literally that's, you know, the 
only thing we focus on and for 

828
00:42:45,600 --> 00:42:48,520
the past 10 years, we don't have
live animals anymore. 

829
00:42:48,520 --> 00:42:51,920
We're focused really majority of
dog and cat stuff and nutrition 

830
00:42:52,360 --> 00:42:54,480
for our diets. 
Can't have enough freezers in 

831
00:42:54,480 --> 00:42:56,600
the store. 
But the industry has just 

832
00:42:56,600 --> 00:42:58,640
changed. 
You know, it's just like kids 

833
00:42:58,640 --> 00:43:02,520
don't have like when I was a 
kid, you know, I had lizards of 

834
00:43:02,520 --> 00:43:04,480
like 10 gallon fish that had a 
Guinea pig, hamster. 

835
00:43:04,760 --> 00:43:07,840
You know, the kids, they, they 
don't really have any live pets 

836
00:43:07,840 --> 00:43:10,120
anymore. 
And that's where, you know, 

837
00:43:10,120 --> 00:43:13,920
that's that was, I was our 
clientele's little kids, you 

838
00:43:13,920 --> 00:43:16,280
know, we said hamster races, 
hairy curve races. 

839
00:43:16,280 --> 00:43:19,840
You know, that's kind of like, 
it's unfortunate because I feel 

840
00:43:19,840 --> 00:43:22,960
like I learned so much from my 
my animals learned by ecosystems

841
00:43:22,960 --> 00:43:25,920
and everything. 
But unfortunately it got away. 

842
00:43:26,120 --> 00:43:29,000
You know, COVID brought it back 
a little bit, but it's still not

843
00:43:29,000 --> 00:43:31,840
like I think they're just kids 
are more into electronics and 

844
00:43:31,840 --> 00:43:34,520
stuff than they are about live 
animals. 

845
00:43:35,080 --> 00:43:38,320
I never thought about that. 
But that is a very good point. 

846
00:43:38,320 --> 00:43:41,120
And I think is, I mean, so very 
true. 

847
00:43:41,600 --> 00:43:48,320
I, I was traumatized as a child 
from all the different animals 

848
00:43:48,320 --> 00:43:51,480
we had not like, I mean in a, in
both a good and bad way. 

849
00:43:51,480 --> 00:43:53,760
Like it's, it is very 
traumatizing to see certain 

850
00:43:53,760 --> 00:43:56,640
things. 
Like I had a, a pair of hamsters

851
00:43:56,920 --> 00:44:00,320
and I didn't know anything. 
Apparently had a male and a 

852
00:44:00,320 --> 00:44:05,240
female and then the they had 
babies and then they like ate 

853
00:44:05,360 --> 00:44:11,760
the babies and I'm like Oh my. 
God, Heidi, I was literally. 

854
00:44:11,760 --> 00:44:13,480
I was a child. 
Oh my God. 

855
00:44:15,320 --> 00:44:18,880
But I mean, it also, it shapes 
you as a purse. 

856
00:44:18,880 --> 00:44:23,200
Like these are things that OK, 
yes, that was traumatizing, but 

857
00:44:23,200 --> 00:44:26,480
also like it's it's real, it's 
life. 

858
00:44:26,480 --> 00:44:28,720
It's a it's also a learning 
experience. 

859
00:44:29,000 --> 00:44:32,880
And yeah, our kids, kids today 
just aren't getting life 

860
00:44:32,880 --> 00:44:34,360
lessons. 
Yeah, they don't have. 

861
00:44:34,520 --> 00:44:37,680
Anymore, you know, like I said, 
it's unfortunate, like you know,

862
00:44:37,680 --> 00:44:41,040
it's it's like I don't it went 
last time you saw a live animal 

863
00:44:41,040 --> 00:44:42,800
at a pet store. 
Have you ever walked into pet 

864
00:44:42,800 --> 00:44:46,040
store and seen live section? 
No, that reminded. 

865
00:44:46,040 --> 00:44:50,320
Me though that like apparently I
had a lot of trauma with 

866
00:44:50,320 --> 00:44:53,560
hamsters because when I was even
younger, we came home one night 

867
00:44:53,560 --> 00:44:56,760
and I and we had kittens and 
they got in the hamster cage and

868
00:44:56,760 --> 00:44:58,240
there was like blood all over 
the wall. 

869
00:44:58,880 --> 00:45:03,480
I had a lot of trauma, but no, 
no, I don't see a live animal. 

870
00:45:03,480 --> 00:45:06,120
I mean, I also, I'm not, I'm 
kind of intentional about 

871
00:45:06,120 --> 00:45:08,320
avoiding that. 
I see. 

872
00:45:08,320 --> 00:45:12,560
Like there's still fish in the 
big box stores I think, and even

873
00:45:12,560 --> 00:45:14,320
big boxes. 
Narrowed down to like a very 

874
00:45:14,320 --> 00:45:17,800
small percentage of their 
overall stores, but most have 

875
00:45:17,800 --> 00:45:21,520
been independence vectors. 
I haven't seen really live 

876
00:45:21,520 --> 00:45:25,280
animals anymore. 
Yeah, it's definitely a 

877
00:45:25,280 --> 00:45:29,480
speciality thing. 
My step stepson has birds and 

878
00:45:29,480 --> 00:45:31,840
that's definitely, I think like 
that's a specialty. 

879
00:45:31,840 --> 00:45:36,640
But Oh my gosh, birds are a 
whole like you have I, I, you 

880
00:45:36,640 --> 00:45:40,840
need a PhD to raise a bird and a
very long life, a very long 

881
00:45:40,840 --> 00:45:41,800
life. 
I mean, it's great. 

882
00:45:41,840 --> 00:45:44,640
Because people who got our birds
to be used to hand raise all the

883
00:45:44,640 --> 00:45:46,400
birds, right? 
You sow the bunch of Cockatiel 

884
00:45:47,720 --> 00:45:49,880
and there's people who still 
have our birthday. 

885
00:45:49,880 --> 00:45:52,320
Like she's pulling you from you.
You know, 15 years ago. 

886
00:45:52,400 --> 00:45:53,480
I still have it. 
Yeah. 

887
00:45:55,240 --> 00:45:57,880
Wow. 
Yeah, well, that's definitely 

888
00:45:57,880 --> 00:46:01,280
something if you get for your a 
child that you're going to wind 

889
00:46:01,280 --> 00:46:04,280
up with that for a long time 
while. 

890
00:46:04,280 --> 00:46:06,400
Your child. 
Goes and does high school. 

891
00:46:06,400 --> 00:46:07,080
Yeah. 
Yeah, it's yours. 

892
00:46:07,840 --> 00:46:08,800
It Yeah. 
It's yours. 

893
00:46:08,840 --> 00:46:11,560
It's your. 
Best. 

894
00:46:13,680 --> 00:46:14,760
Oh my goodness. 
Well, I'm. 

895
00:46:15,080 --> 00:46:22,560
I'm really excited about having 
well, for first of all, just the

896
00:46:22,920 --> 00:46:25,600
cleaning products. 
That's that's a big deal to me, 

897
00:46:25,600 --> 00:46:32,200
having cleaning products that 
are clean and then also having 

898
00:46:32,200 --> 00:46:36,080
the added benefit of being, you 
know, eco friendly with no 

899
00:46:36,080 --> 00:46:38,320
plastics. 
That's that's a big thing for 

900
00:46:38,320 --> 00:46:40,840
me. 
But I'm also very, very excited 

901
00:46:40,840 --> 00:46:44,520
for the home line because that 
to me, and I, I know this is 

902
00:46:44,520 --> 00:46:48,880
probably, I mean, not an unusual
thing for me to, for people to 

903
00:46:48,880 --> 00:46:51,440
say, but it's just not something
most people think about. 

904
00:46:51,920 --> 00:46:57,080
But as someone who works like 
one-on-one with clients, for 

905
00:46:57,080 --> 00:47:01,800
women especially, it's very 
difficult to get them to get rid

906
00:47:01,800 --> 00:47:05,680
of fragrances in their home. 
And it's always something that I

907
00:47:05,680 --> 00:47:08,600
talk to people about because it 
is especially when you have an 

908
00:47:08,600 --> 00:47:11,120
animal that is already sick, 
that is immunocompromised, they 

909
00:47:11,120 --> 00:47:12,800
have some sort of chronic 
illness going on. 

910
00:47:13,080 --> 00:47:16,240
Like we have all these things 
like their liver is already 

911
00:47:16,240 --> 00:47:20,400
overloaded and then you want to 
Add all of these chemicals into 

912
00:47:21,000 --> 00:47:24,240
the air in your home. 
And, you know, it's it it is 

913
00:47:24,240 --> 00:47:29,480
difficult, especially for I 
think the old, you know, what 

914
00:47:29,600 --> 00:47:31,560
kind of kind of like the older 
generation of women. 

915
00:47:31,560 --> 00:47:33,200
But I think it's coming back 
with like Gen. 

916
00:47:33,200 --> 00:47:37,920
ZI think they are very into, you
know, all the like bath and body

917
00:47:37,920 --> 00:47:39,200
works and the you know what I 
mean? 

918
00:47:39,200 --> 00:47:40,000
Like that. 
Oh really? 

919
00:47:40,120 --> 00:47:42,360
It's crazy. 
I I feel like it. 

920
00:47:42,440 --> 00:47:48,280
Is I feel like they're very into
the like trendy kind of, you 

921
00:47:48,280 --> 00:47:51,120
know, bringing all of that retro
stuff I. 

922
00:47:53,600 --> 00:47:55,600
Know. 
And as long as, yeah, there are 

923
00:47:55,600 --> 00:47:57,320
definitely some things we don't 
need to bring back. 

924
00:47:57,520 --> 00:48:00,480
But you know, they brought back 
the Fanny packs they brought. 

925
00:48:00,480 --> 00:48:02,560
I mean, they're bringing all the
things back, so. 

926
00:48:06,200 --> 00:48:09,600
I I I have. 
The body suits. 

927
00:48:09,600 --> 00:48:11,640
They brought back body suits. 
Oh my God. 

928
00:48:12,320 --> 00:48:15,520
Yeah. 
So yeah, it's. 

929
00:48:15,560 --> 00:48:18,320
It is, it's difficult. 
I think for a lot of people 

930
00:48:18,320 --> 00:48:22,480
there, it's like this is this is
1 little thing that I have in my

931
00:48:22,480 --> 00:48:23,880
home. 
You know, it makes me feel good 

932
00:48:23,880 --> 00:48:26,360
and I'm like, OK, but we need an
alternative. 

933
00:48:26,360 --> 00:48:28,120
And these are some really great 
alternatives. 

934
00:48:28,120 --> 00:48:30,080
So I just wanted, yeah, I mean, 
yeah. 

935
00:48:30,400 --> 00:48:32,520
Like exactly. 
We can give them alternatives to

936
00:48:32,520 --> 00:48:34,000
it. 
That's funny because we just 

937
00:48:34,000 --> 00:48:36,160
started expanding our cleaning 
lines. 

938
00:48:36,160 --> 00:48:39,840
We have our dish soap and then 
we just came out with did I show

939
00:48:39,880 --> 00:48:43,160
you at Super Zoo? 
We we did come out with a state 

940
00:48:43,160 --> 00:48:45,440
and over remover. 
Oh. 

941
00:48:46,400 --> 00:48:48,520
You might have. 
I didn't see it on the website 

942
00:48:48,520 --> 00:48:50,400
and I so I forgot. 
No, we didn't put it up yet 

943
00:48:50,400 --> 00:48:53,400
because we we still. 
Have it like, you know, we 

944
00:48:53,400 --> 00:48:57,440
showed it at Super Zoo and we 
just started shipping orders 

945
00:48:57,440 --> 00:49:00,120
now, so we didn't even put it up
because we're, you know, still 

946
00:49:00,200 --> 00:49:02,240
trying to ship the orders that 
we have for it. 

947
00:49:02,360 --> 00:49:07,400
But it's a vinegar based because
like I said, vinegar major 

948
00:49:07,600 --> 00:49:09,600
product line. 
But we use white vinegar instead

949
00:49:09,600 --> 00:49:11,960
of the apple cider as a cleaner 
because I think it's one of the 

950
00:49:11,960 --> 00:49:14,120
best cleaners. 
Like you go back to basics, you 

951
00:49:14,120 --> 00:49:16,760
know, everybody's, you know, 
vinegar cleaner, it's straight 

952
00:49:16,760 --> 00:49:20,280
safe. 
What we did again to stay 

953
00:49:20,360 --> 00:49:22,000
plastic free, we did a 
concentrate. 

954
00:49:22,160 --> 00:49:26,320
So because we wanted to dive the
vinegar down to a certain ratio,

955
00:49:26,560 --> 00:49:29,080
we did a very high concentrate 
vinegar. 

956
00:49:29,240 --> 00:49:31,560
So average vinegar in your 
house, if you just buy it, it's 

957
00:49:31,560 --> 00:49:35,480
about 5% concentration. 
We did a 10% this way. 

958
00:49:35,480 --> 00:49:38,360
When you dilute it, it gets down
to the dilution ratio. 

959
00:49:38,360 --> 00:49:41,600
We should have that. 
And the same with apple cider. 

960
00:49:41,600 --> 00:49:44,800
The vinegar smell, especially a 
high concentration vinegar, like

961
00:49:44,800 --> 00:49:47,200
I said, it's, it's double your 
average one that you have in 

962
00:49:47,200 --> 00:49:48,560
your house. 
Do you think that strongest 

963
00:49:48,560 --> 00:49:51,120
one's even stronger? 
We use time oil. 

964
00:49:51,120 --> 00:49:53,640
Time oil kind of knocked out 
that vinegar smell. 

965
00:49:54,360 --> 00:49:57,440
Again, trying to combat the, the
thing that we think it's like, 

966
00:49:57,440 --> 00:50:00,600
why don't we do this? 
So we use thyme peppermint 

967
00:50:00,600 --> 00:50:02,400
lavager to shut around on the 
smell. 

968
00:50:02,400 --> 00:50:05,920
So once it's diluted, it has a 
has a nice smell to it because 

969
00:50:05,920 --> 00:50:08,520
it's like, you know, you want 
that clean smell, but it's like 

970
00:50:08,680 --> 00:50:11,520
you don't want to use fragrances
and go and feel like being easy.

971
00:50:11,520 --> 00:50:15,120
Like we could put a, a synthetic
fragrance and cover it up no 

972
00:50:15,120 --> 00:50:17,160
problem. 
But we didn't want to do that, 

973
00:50:17,200 --> 00:50:22,400
you know, so we, we took a while
we playing with a lot of central

974
00:50:22,400 --> 00:50:25,040
oils to get that one. 
So we said covering up, covering

975
00:50:25,040 --> 00:50:27,280
up vinegars been but a tough 
one. 

976
00:50:28,080 --> 00:50:30,320
Yeah, well, and I I think you. 
Get used to it. 

977
00:50:30,320 --> 00:50:32,840
That's one of the main things I 
use to clean in my home is white

978
00:50:32,840 --> 00:50:33,280
vinegar. 
Yes. 

979
00:50:33,360 --> 00:50:34,320
You aren't familiar with it? 
Yeah. 

980
00:50:34,320 --> 00:50:36,240
Exactly. 
Yeah, you get used to it. 

981
00:50:36,440 --> 00:50:41,560
And it's, it is the only thing 
I've found that, you know, works

982
00:50:41,560 --> 00:50:46,960
well on stainless is is white 
vinegar, especially with like 

983
00:50:47,000 --> 00:50:51,240
the fingerprint marks that 
you're always seeing on. 

984
00:50:51,240 --> 00:50:52,600
It's great. 
It's like the. 

985
00:50:52,600 --> 00:50:58,600
Best cleaner it is it's. 
I also use it instead of fabric 

986
00:50:58,600 --> 00:51:00,600
softener in my. 
I don't use any. 

987
00:51:00,600 --> 00:51:02,680
I don't use any. 
Fabric softeners, and that one's

988
00:51:02,680 --> 00:51:04,520
a big. 
That one's a bad one. 

989
00:51:04,760 --> 00:51:07,560
The fabric, the fabric softeners
are with the dryer sheets. 

990
00:51:07,560 --> 00:51:08,920
The dryer sheets are really bad 
too. 

991
00:51:09,080 --> 00:51:11,000
People don't realize how bad 
dryer sheets are. 

992
00:51:11,200 --> 00:51:14,280
And it's like just toxic things 
going into the air. 

993
00:51:14,280 --> 00:51:17,120
It's really. 
Dryer sheets are a big yard for 

994
00:51:17,120 --> 00:51:18,960
me. 
Oh yeah, they are. 

995
00:51:18,960 --> 00:51:21,160
I don't. 
It's been quite a while since I 

996
00:51:21,160 --> 00:51:23,320
stopped using. 
I just, I just do the wool dryer

997
00:51:23,320 --> 00:51:26,440
balls. 
I mean, yeah, I'm. 

998
00:51:26,480 --> 00:51:30,000
So I'm just not going to do 
those, especially for my pets. 

999
00:51:31,040 --> 00:51:34,040
And I feel like if I were a 
parent, I would be doing it for 

1000
00:51:34,040 --> 00:51:37,600
my kids too, you know, like they
can't, they're not making these,

1001
00:51:37,600 --> 00:51:39,360
they can't make these choices 
for themselves. 

1002
00:51:39,360 --> 00:51:44,040
We have to do it for them. 
And I, I just don't, I mean, I 

1003
00:51:44,040 --> 00:51:46,800
just don't want that on their 
bedding, on the, you know, 

1004
00:51:46,800 --> 00:51:50,400
blankets and the sheets and 
things that I'm, that I use for 

1005
00:51:50,400 --> 00:51:52,000
them. 
Like, I don't, I don't want them

1006
00:51:52,000 --> 00:51:53,400
to be toxic. 
Yeah. 

1007
00:51:53,400 --> 00:51:57,440
So yeah, I appreciate that. 
Yeah, with my. 

1008
00:51:57,480 --> 00:51:59,400
My little Pitbull with G had 
allergies Ban. 

1009
00:51:59,440 --> 00:52:01,880
I like. 
I tore up everything, like 

1010
00:52:02,120 --> 00:52:03,920
anything this door could touch 
anything. 

1011
00:52:03,920 --> 00:52:06,120
I washed our dish with the 
floor, everything. 

1012
00:52:06,360 --> 00:52:08,000
I was like, nothing's touching 
this door. 

1013
00:52:08,040 --> 00:52:10,240
That could cause an issue for 
her, Yeah. 

1014
00:52:10,640 --> 00:52:12,560
And she's good now. 
Yes, perfect. 

1015
00:52:13,080 --> 00:52:16,560
I. 
Love that and I saw her picture 

1016
00:52:16,560 --> 00:52:19,080
on the website. 
So if you want to see a picture 

1017
00:52:19,080 --> 00:52:24,120
of her, please go to Project 
Studs with AZ Project suds dot 

1018
00:52:24,560 --> 00:52:28,240
home. 
And where else can people so ask

1019
00:52:28,240 --> 00:52:32,120
for this at your Indy pet store 
And where can people can they 

1020
00:52:32,120 --> 00:52:34,680
also order online? 
Can they order direct from us? 

1021
00:52:34,680 --> 00:52:36,760
Yeah, that's. 
JD Morgan's website also has it.

1022
00:52:37,400 --> 00:52:40,760
But any, any local independent 
pet service, that's like I said,

1023
00:52:40,760 --> 00:52:43,800
our focus, one of the biggest 
reasons we want to do focus on 

1024
00:52:43,800 --> 00:52:45,840
independent pet service. 
Besides that's like, you know, 

1025
00:52:45,840 --> 00:52:48,400
for me, it's my heart and soul. 
I think that's where like the 

1026
00:52:48,400 --> 00:52:51,680
pet industry gets our education.
Like that's, that's where the 

1027
00:52:51,680 --> 00:52:54,120
value is, right? 
Like we did, the independent 

1028
00:52:54,120 --> 00:52:55,600
pets are giving extreme 
education. 

1029
00:52:55,800 --> 00:52:57,280
They're doing the research on 
products. 

1030
00:52:57,960 --> 00:53:02,000
But because we're focused on 
actually dogs, if you don't give

1031
00:53:02,000 --> 00:53:04,760
the dog the right diet, our 
products won't help. 

1032
00:53:04,800 --> 00:53:08,000
So you know, you know, if you 
just bought this in Target, if 

1033
00:53:08,000 --> 00:53:10,080
you need a pedigree, even like 
it doesn't work because you're 

1034
00:53:10,160 --> 00:53:12,800
not a diet. 
So we're really a complement to 

1035
00:53:12,800 --> 00:53:15,200
good diets, right? 
So independent pets are is going

1036
00:53:15,200 --> 00:53:18,840
to fix your, your, your diet 
with your dog and we're going to

1037
00:53:18,840 --> 00:53:21,480
fix the environmentalities 
that's. 

1038
00:53:21,480 --> 00:53:23,840
Awesome and. 
Where can people find you to 

1039
00:53:23,840 --> 00:53:30,560
follow you on socials Instagram?
We are Project under score suds 

1040
00:53:31,120 --> 00:53:34,720
on Instagram and the same on 
Facebook. 

1041
00:53:35,640 --> 00:53:36,960
Wonderful. 
Well. 

1042
00:53:36,960 --> 00:53:38,680
Janine, it was so nice to talk 
to you. 

1043
00:53:38,680 --> 00:53:40,280
I'm really excited about this 
product. 

1044
00:53:40,280 --> 00:53:46,560
I'm glad to get more people like
bringing awareness to it and 

1045
00:53:47,040 --> 00:53:51,240
alternatives to some of the most
toxic things in our homes 

1046
00:53:51,240 --> 00:53:53,840
because, you know, it's just one
thing at a time. 

1047
00:53:53,840 --> 00:53:57,040
Do one thing at a time. 
And this is, you know, if you're

1048
00:53:57,040 --> 00:54:01,840
already spending money on 
shampoo and conditioner and air 

1049
00:54:02,080 --> 00:54:06,840
fresheners and candles, just 
spend it more wisely. 

1050
00:54:07,160 --> 00:54:10,600
But it's in a better place for 
better products. 

1051
00:54:10,640 --> 00:54:12,800
So thank you so much. 
Thank you, Jessica. 

1052
00:54:12,800 --> 00:54:13,440
I appreciate. 
It. 

1053
00:54:13,800 --> 00:54:16,920
All right, guys, I will talk to 
you next week. 

1054
00:54:17,880 --> 00:54:18,440
Bye.