1 00:00:01,040 --> 00:00:04,680 Welcome back, pet parent. I couldn't be excited to have 2 00:00:04,840 --> 00:00:11,880 this return guest on for you today because my, my, everything 3 00:00:11,880 --> 00:00:15,800 that I talk about somehow always comes right back around to gut 4 00:00:15,800 --> 00:00:19,720 health. Thank you so much for being here 5 00:00:19,720 --> 00:00:22,720 with us again today. Rob, Rob Ryan of Gussie's Gut is 6 00:00:22,720 --> 00:00:27,400 with us, and I just would love for you to kind of remind people 7 00:00:27,400 --> 00:00:32,000 it's been a little bit since you've been on Gussie's Gut is 8 00:00:32,000 --> 00:00:34,160 so different. It's so unique. 9 00:00:34,200 --> 00:00:37,240 And I've just been, I mean, I tell so many people about it, 10 00:00:37,240 --> 00:00:42,200 but I would love for you to kind of give us a brief rundown of 11 00:00:42,200 --> 00:00:45,000 like the history of Gussie's Gut and kind of the mission of what 12 00:00:45,000 --> 00:00:47,640 you're doing. Well, first of all, thank you 13 00:00:47,640 --> 00:00:50,760 for having me back on and thank you for telling everybody about 14 00:00:50,760 --> 00:00:53,800 us and thank you all for watching and listening. 15 00:00:53,800 --> 00:00:59,240 Hopefully we'll be able to share some couple 2-3 aha moments for 16 00:00:59,240 --> 00:01:00,760 some of you. Most of you. 17 00:01:00,840 --> 00:01:02,800 Well, yes. So Gussie's gut is all about gut 18 00:01:02,800 --> 00:01:04,560 health. My dog's name is Gus. 19 00:01:05,000 --> 00:01:08,360 I work with Dr. Ian Billinghurst, who I met. 20 00:01:08,840 --> 00:01:11,560 I actually hired him. It's pro tip, by the way. 21 00:01:11,560 --> 00:01:15,080 It's a really good way to, to, to get to be friends with really 22 00:01:15,080 --> 00:01:18,840 great people is hire them. It's a really great intro. 23 00:01:20,200 --> 00:01:27,480 So in the year 2000, I hired Dr. B to teach me how to feed raw 24 00:01:27,480 --> 00:01:32,080 food to my black lab buddy. I have a new black lab, Gus. 25 00:01:32,080 --> 00:01:36,040 Well, he's eight years new, but yeah. 26 00:01:36,040 --> 00:01:40,360 So that was, what, 25 years ago when Doctor B and I work 27 00:01:40,360 --> 00:01:45,080 together, and I came to him after I'd done some fermentation 28 00:01:45,080 --> 00:01:50,200 for my second black lab, Gus, and it just transformed his 29 00:01:50,440 --> 00:01:52,520 entire world. Like, bizarre things were 30 00:01:52,520 --> 00:01:54,240 happening that were super positive. 31 00:01:54,240 --> 00:02:00,640 And believe it or not, before that, I had never, ever given my 32 00:02:00,640 --> 00:02:03,560 dogs for 20. So what would that have been? 33 00:02:05,320 --> 00:02:08,039 21 years? I had never given fermented 34 00:02:08,039 --> 00:02:11,120 foods to my dogs. And I was taught by the king. 35 00:02:11,120 --> 00:02:15,280 And so I went to Doctor B and he said, Oh my God, I can't believe 36 00:02:15,280 --> 00:02:18,160 I've never thought of this. Like, what was I thinking for 37 00:02:18,160 --> 00:02:20,040 decades? Because he'd have been teaching 38 00:02:20,040 --> 00:02:24,040 this for 30 years, wrote the top four best sellers on raw pet 39 00:02:24,040 --> 00:02:26,520 food and what what we call species appropriate or 40 00:02:26,520 --> 00:02:29,120 biologically appropriate feeding. 41 00:02:29,120 --> 00:02:32,720 And I went to him because I recognized right away that 42 00:02:32,720 --> 00:02:37,000 fermented foods were obviously thousands of years old, but they 43 00:02:37,000 --> 00:02:40,360 were part of this species appropriate diet because dogs 44 00:02:40,360 --> 00:02:42,760 were burying bones for millions of years. 45 00:02:43,400 --> 00:02:46,880 They were burying parts of their kill pieces of meat, all that 46 00:02:46,880 --> 00:02:50,880 stuff that of course, when it, when it gets buried, for those 47 00:02:50,880 --> 00:02:55,280 of you don't know, all the, the bugs in the soil, you know, they 48 00:02:55,280 --> 00:02:58,960 attack the thing and they pre digest it, they ferment it and, 49 00:02:59,880 --> 00:03:02,520 and then of course, they're reading the gut contents of the 50 00:03:02,520 --> 00:03:05,760 prey animal. And so I'm not that squeamish 51 00:03:05,760 --> 00:03:08,160 about that. And I, you know, I, I don't even 52 00:03:08,160 --> 00:03:12,360 have any problem, you know, thinking of my dog eating a prey 53 00:03:12,360 --> 00:03:14,760 animal. I've never done it, but it's 54 00:03:14,760 --> 00:03:18,440 totally instinctual. But some people do and I can 55 00:03:18,440 --> 00:03:20,360 understand that and be squeamish about it. 56 00:03:20,360 --> 00:03:25,600 And So what we do is we mimic in a very optimized way what would 57 00:03:25,720 --> 00:03:30,600 what you'd find in the gut of a rabbit if they, if a rabbit ate 58 00:03:30,600 --> 00:03:35,000 the perfect diet. And so and we ferment it and 59 00:03:35,640 --> 00:03:38,600 that would be that would mimic the digestion of the gut of the 60 00:03:38,600 --> 00:03:40,800 rabbit. And we make that in this like 61 00:03:41,800 --> 00:03:48,240 very idealized, optimized recipe that we think about the profile 62 00:03:48,240 --> 00:03:50,480 of the ingredients. What what is the profile? 63 00:03:50,480 --> 00:03:56,440 This isn't a key thing that that people think greens are greens, 64 00:03:56,440 --> 00:03:58,560 vegetables are vegetables, all that. 65 00:03:58,560 --> 00:04:02,280 And they're absolutely not. So I can show you 10 greens 66 00:04:02,320 --> 00:04:05,000 that'll have 10 different nutritional profiles. 67 00:04:05,560 --> 00:04:10,080 And so when you're strategic and intentional about what you're 68 00:04:10,080 --> 00:04:13,440 adding into a recipe, you're thinking about, well, what is 69 00:04:13,440 --> 00:04:15,840 the spectrum? What is that full picture, that 70 00:04:15,840 --> 00:04:18,680 spectrum of that formula? What is it doing? 71 00:04:18,720 --> 00:04:21,040 And what nutrients are getting absorbed? 72 00:04:21,600 --> 00:04:27,200 So and then when you ferment it, you it's like you pre digest it. 73 00:04:27,200 --> 00:04:31,640 So meaning it's a lot easier for those nutrients to actually be 74 00:04:31,640 --> 00:04:36,720 absorbed by the body for humans when we eat fermented foods and 75 00:04:36,720 --> 00:04:40,120 also for the other mammals in our lives, dogs and cats. 76 00:04:40,520 --> 00:04:44,040 So it works just the same way. And, and that's also good 77 00:04:44,040 --> 00:04:48,240 because when you think about a vitamin you take, believe it or 78 00:04:48,240 --> 00:04:51,560 not, it's really pathetic how little gets absorbed. 79 00:04:52,240 --> 00:04:55,600 When you think about, you know, a piece of steak, it's only as 80 00:04:55,600 --> 00:05:01,200 good as your digestive system is to break it down and be able to 81 00:05:01,280 --> 00:05:04,040 assimilate it, absorb it. And another word for that that 82 00:05:04,040 --> 00:05:06,240 you might read a lot is bioavailable. 83 00:05:06,240 --> 00:05:12,400 Is it biologically available or accessible to our systems and to 84 00:05:12,400 --> 00:05:16,280 our dog and cat systems? So I'll stop there, but I could 85 00:05:16,280 --> 00:05:17,560 go on, on and on. Yeah. 86 00:05:17,800 --> 00:05:21,320 Well, I, I, I want to ask you more about fermentation in a 87 00:05:21,320 --> 00:05:24,200 little bit. And I also want to talk about a 88 00:05:24,200 --> 00:05:28,520 new offering that Gussie's gut has and we'll get to that. 89 00:05:28,520 --> 00:05:32,240 But before we do, I would just like to kind of stay in this 90 00:05:32,240 --> 00:05:34,000 realm of gut health for a little while. 91 00:05:34,000 --> 00:05:38,440 So obviously this is like your world, what you do all day and 92 00:05:38,520 --> 00:05:40,320 and all night. You probably dream about it. 93 00:05:41,080 --> 00:05:44,560 Probably. Why are we constantly talking 94 00:05:44,560 --> 00:05:47,880 about gut health now like this Is this is something that like, 95 00:05:47,880 --> 00:05:51,760 if you don't have your head in the sand somewhere, somebody on 96 00:05:51,760 --> 00:05:56,080 your social media feed has brought up the idea of your gut 97 00:05:56,080 --> 00:05:59,080 not being healthy. And why does that matter so 98 00:05:59,080 --> 00:06:02,560 much, not just to us, but like for our pets? 99 00:06:02,560 --> 00:06:07,080 I think that there are there are additional things that we need 100 00:06:07,080 --> 00:06:08,760 to think about for our pets. Yeah. 101 00:06:09,520 --> 00:06:11,560 First question that you asked was why? 102 00:06:11,560 --> 00:06:14,440 So you have a couple things going on. 103 00:06:15,280 --> 00:06:16,960 So gut health has always been important. 104 00:06:17,040 --> 00:06:25,720 It's always been, I think in the modern world, the last several 105 00:06:25,720 --> 00:06:29,080 100 years, it's gotten progressively more challenging 106 00:06:29,080 --> 00:06:34,120 only because, and you're right, that's all we do is gut health 107 00:06:34,120 --> 00:06:35,440 because we think it's that important. 108 00:06:35,480 --> 00:06:44,080 So we we know that as food has degraded and we know for a fact 109 00:06:44,080 --> 00:06:47,640 it is completely a fact. It's not a conspiracy theory. 110 00:06:48,080 --> 00:06:53,600 It's not a theory that food to get the same amount of nutrients 111 00:06:53,600 --> 00:06:59,320 just since 1950 that you would eat in anything. 112 00:07:00,280 --> 00:07:04,040 Pick the thing, carrot, kale, lettuce, I don't care what it 113 00:07:04,040 --> 00:07:08,800 is, you have to eat an order of magnitude of usually like 114 00:07:09,200 --> 00:07:14,600 between 30 percent and three, 100% more of that thing to get 115 00:07:14,600 --> 00:07:18,200 the same amount of nutrients today that you would have in the 116 00:07:18,200 --> 00:07:21,360 year 1950. So what happened? 117 00:07:22,240 --> 00:07:25,600 Well, we changed a lot of our agricultural practices. 118 00:07:25,600 --> 00:07:28,360 You know a lot about this, you talk a lot about this, which I 119 00:07:28,360 --> 00:07:31,560 just so appreciate about you because that's the core of this. 120 00:07:31,560 --> 00:07:36,280 It's how are we farming? What are we spraying on our 121 00:07:36,400 --> 00:07:42,280 crops? How much, how less, much less 122 00:07:42,400 --> 00:07:47,680 are we, is our soil contributing to the nutrition of our food 123 00:07:47,680 --> 00:07:51,520 because our soil is degraded. And people just Google this on 124 00:07:51,520 --> 00:07:53,760 their own. But you know, really it's, it 125 00:07:53,760 --> 00:07:57,040 goes earlier than the 50s, but that's really when things 126 00:07:57,040 --> 00:08:00,120 started to shift a bit for the worse. 127 00:08:00,720 --> 00:08:05,240 And so it just takes less, sorry, takes more to feed 128 00:08:05,800 --> 00:08:09,200 somebody and get the same amount of nutrients as back then. 129 00:08:09,200 --> 00:08:12,640 Then you have those things I alluded to, which is the sprays 130 00:08:12,640 --> 00:08:15,600 of chemicals, herbicides, fungicides, pesticides, of 131 00:08:15,600 --> 00:08:17,960 course. And what there's a lot of them 132 00:08:17,960 --> 00:08:23,000 are there's many, many over 20 of them that are the top big bad 133 00:08:23,000 --> 00:08:25,880 chemicals. Obviously glyphosate, GLY, 134 00:08:26,760 --> 00:08:30,520 Google that Glyph and then PHOSATEI believe it's towards 135 00:08:30,520 --> 00:08:31,920 the end of the day, but I think I did that right. 136 00:08:32,280 --> 00:08:37,799 So that's a very big chemical and really, really hard on our 137 00:08:38,000 --> 00:08:40,640 the gut lining and the integrity of our gut. 138 00:08:40,960 --> 00:08:45,040 And it also has a lot of these other horrible effects. 139 00:08:45,040 --> 00:08:47,880 It makes absorption in our system that weakens our 140 00:08:47,880 --> 00:08:50,040 absorption, our ability to absorb nutrients. 141 00:08:50,120 --> 00:08:52,440 It also effects what's called the Shika May pathway. 142 00:08:53,200 --> 00:08:56,520 And that's really horrifying for us because all these things, 143 00:08:56,520 --> 00:09:00,160 when you look at like what nutritional compounds do, what 144 00:09:00,160 --> 00:09:04,280 these phytochemicals, polyphenols in these plants do, 145 00:09:04,280 --> 00:09:06,120 when we absorb them, they're magic. 146 00:09:06,520 --> 00:09:10,400 And they, these compounds have a lot of effects on these pathways 147 00:09:10,840 --> 00:09:13,320 and these systems. They power them. 148 00:09:13,520 --> 00:09:18,200 And it's really what helps us hum and our dogs and cats help 149 00:09:18,280 --> 00:09:21,640 us hum along in a healthy way. When you start interrupting 150 00:09:21,640 --> 00:09:24,160 those things and you have this very, you know, this like these, 151 00:09:24,280 --> 00:09:28,000 this horrifying domino effect where everybody kind of goes, 152 00:09:28,000 --> 00:09:29,800 well, I don't know what's going on with my pet. 153 00:09:29,800 --> 00:09:31,880 Like I just noticed this is happening. 154 00:09:31,880 --> 00:09:34,880 They're itching and they, you know, they got chronic diarrhea 155 00:09:34,880 --> 00:09:37,760 or they, I mean, there's a whole list of things that people see 156 00:09:37,760 --> 00:09:39,800 in their pets. They just don't have any idea 157 00:09:39,800 --> 00:09:44,040 what the culprit is. And it's really hard to nail the 158 00:09:44,040 --> 00:09:46,800 thing down. But glyphosate now is 159 00:09:46,800 --> 00:09:48,880 everywhere. It's literally in our rainwater. 160 00:09:48,880 --> 00:09:52,000 It's in our water. If you live near a golf course 161 00:09:52,000 --> 00:09:56,840 and a breeze comes towards you, it's in the drift of the air. 162 00:09:57,080 --> 00:10:00,680 They call that pesticide drift, glyphosate drift comes towards 163 00:10:00,680 --> 00:10:01,960 you. I mean, it's everywhere. 164 00:10:02,000 --> 00:10:06,040 And So what really what we're doing now is we're being more, 165 00:10:06,080 --> 00:10:08,720 we're playing more of a defense than anything. 166 00:10:08,720 --> 00:10:13,240 Some people think when you're eating healthy and you're, you 167 00:10:13,240 --> 00:10:16,320 know, working hard on your on your gut game with regards to 168 00:10:16,320 --> 00:10:19,160 your diet, like you're trying to get ahead. 169 00:10:19,160 --> 00:10:22,080 I would actually suggest what you're trying to do is just stay 170 00:10:22,600 --> 00:10:26,920 at a level, you know, trying to fight against the forces that 171 00:10:26,920 --> 00:10:31,360 exists almost like a tug of war. So there if there are 5 forces 172 00:10:31,360 --> 00:10:34,200 against you, you're trying to have those five forces on the 173 00:10:34,200 --> 00:10:36,160 opposite end. I'm oversimplifying it, but 174 00:10:36,400 --> 00:10:39,720 that's just how I think of my own health and my dogs health. 175 00:10:39,840 --> 00:10:42,920 There are so many things in there that I want to touch on. 176 00:10:42,920 --> 00:10:45,760 And this was something that I don't know, you know, things 177 00:10:45,760 --> 00:10:47,320 just stick in your head sometimes and you're like, I 178 00:10:47,320 --> 00:10:48,280 don't know why that won't go away. 179 00:10:48,520 --> 00:10:53,480 But it's in addition to farming and ranching practices and all 180 00:10:53,480 --> 00:10:56,960 of the herbicides and pesticides and all of the things we also 181 00:10:56,960 --> 00:11:00,640 don't eat locally anymore. And one of the things that has 182 00:11:00,640 --> 00:11:06,360 stuck in my head is that a leaf of spinach, for example, by the 183 00:11:06,360 --> 00:11:10,120 time it gets to your grocery store and you buy it and you 184 00:11:10,400 --> 00:11:14,400 bring it into your home, the vitamin C that was in that spin 185 00:11:14,400 --> 00:11:18,240 is just virtually gone, like from the time it was picked 186 00:11:18,240 --> 00:11:20,480 until the time you. So we have that. 187 00:11:20,480 --> 00:11:22,880 We have so many things working against us. 188 00:11:22,880 --> 00:11:26,840 And if we did get back to eating locally, that would certainly be 189 00:11:26,840 --> 00:11:28,720 a huge inconvenience for so many of us. 190 00:11:28,720 --> 00:11:33,760 But would just that in itself could help us quite a bit? 191 00:11:34,160 --> 00:11:37,120 Yeah, yeah. And you know, I say things all 192 00:11:37,120 --> 00:11:39,360 the time that are not good for business. 193 00:11:39,360 --> 00:11:42,320 I mean, one of the things that I say all the time, Doctor 194 00:11:42,320 --> 00:11:46,680 Billinghurst and I say all the time, is, is in the order of 195 00:11:46,680 --> 00:11:51,760 perfection. Eating and fermenting locally is 196 00:11:51,760 --> 00:11:55,720 on the top of the list. So what we do is we source the 197 00:11:55,840 --> 00:11:58,480 absolute best quality of ingredients. 198 00:11:58,480 --> 00:12:02,600 We don't make any compromise on that, but you know what, one of 199 00:12:02,600 --> 00:12:04,960 the ingredients we source may not be local to where you're at 200 00:12:04,960 --> 00:12:07,760 right now. You know, it just may not be and 201 00:12:07,760 --> 00:12:09,480 you can't really believe me, I thought about it. 202 00:12:09,880 --> 00:12:12,880 We really can't do, you know, it just doesn't like you could 203 00:12:12,880 --> 00:12:15,560 never, you can never keep a business going. 204 00:12:15,560 --> 00:12:18,000 I can never even keep manufacturing going if we did 205 00:12:18,000 --> 00:12:19,760 local. But I did think about doing like 206 00:12:20,240 --> 00:12:23,640 3 sections of the United States. And then I started to think, oh 207 00:12:23,640 --> 00:12:25,760 gosh, I, you know, what about the people in the North for 208 00:12:25,760 --> 00:12:27,480 Canada and then, you know, all that stuff. 209 00:12:28,040 --> 00:12:32,600 But even in America, just doing 3, like almost like sections of 210 00:12:32,600 --> 00:12:36,240 the country is still not really perfect. 211 00:12:36,240 --> 00:12:38,760 And as we say, the juice wouldn't be worth the squeeze. 212 00:12:38,760 --> 00:12:41,160 But what we're trying to do is we're also trying to mimic 213 00:12:41,160 --> 00:12:43,040 nature. We're trying to make something 214 00:12:43,040 --> 00:12:46,920 accessible where people just don't have the time. 215 00:12:47,000 --> 00:12:49,360 But we always tell people ferment on your own and go to 216 00:12:49,360 --> 00:12:51,360 your local farmers market. Do that. 217 00:12:51,360 --> 00:12:55,040 Don't be a customer of ours. If you can do that, great. 218 00:12:55,280 --> 00:12:59,160 You know, and if you can, you can go to a farmer and get meat 219 00:12:59,160 --> 00:13:02,600 for your family and you know, you know your rancher and your 220 00:13:02,600 --> 00:13:08,840 farmer and buy locally. Like that's as it's pretty much 221 00:13:08,840 --> 00:13:11,560 about as good as you're going to get with the exception of having 222 00:13:11,560 --> 00:13:15,280 your own farm and ranch. And that gets really crazy. 223 00:13:15,480 --> 00:13:17,480 You know, that's that's a whole different deal. 224 00:13:17,520 --> 00:13:21,880 But but where those two options are not available, or even 225 00:13:21,880 --> 00:13:24,400 fermenting on your own, going to the grocery store and fermenting 226 00:13:24,400 --> 00:13:29,400 your own, we're here for you. Yeah, well, and, and so gut 227 00:13:29,400 --> 00:13:32,440 health in general, one of the things that I think it can be 228 00:13:32,440 --> 00:13:36,200 hard for people to like, wrap their head around around like 229 00:13:36,200 --> 00:13:40,400 where to start, what to do. You get a little bit of 230 00:13:40,400 --> 00:13:43,720 information and you go down the rabbit hole and you get so 231 00:13:43,720 --> 00:13:46,720 overwhelmed. And that's for me, like a lot of 232 00:13:46,720 --> 00:13:49,440 the clients that come to me, they have so much overwhelm. 233 00:13:49,560 --> 00:13:53,120 Like the first time I talk to them, I'm just trying to pin 234 00:13:53,120 --> 00:13:56,040 them down to get the information I need because they're all over 235 00:13:56,040 --> 00:13:58,160 the place because they've got so much information, they don't 236 00:13:58,160 --> 00:14:03,200 know what to do with it. And one of the things that I've 237 00:14:03,200 --> 00:14:07,120 learned, especially in the like certification program that I 238 00:14:07,120 --> 00:14:11,360 went through to be a holistic pet health coach is that when in 239 00:14:11,360 --> 00:14:15,080 doubt, start with the gut. Like if you have a million 240 00:14:15,080 --> 00:14:17,760 things going on, your kidneys aren't working right, your liver 241 00:14:17,760 --> 00:14:19,640 is not working right, Maybe you've got some cognitive 242 00:14:19,640 --> 00:14:22,960 issues. When in doubt, start with the 243 00:14:22,960 --> 00:14:26,480 gut because that's going to branch out to everywhere else. 244 00:14:26,480 --> 00:14:31,120 And that's exactly what you guys are trying to do is focus on, on 245 00:14:31,120 --> 00:14:34,680 the health of the gut and to help get it back into a place 246 00:14:34,680 --> 00:14:39,400 where and so, but specifically with the products that you have, 247 00:14:39,960 --> 00:14:43,360 how are they affecting the gut? How are they improving the gut? 248 00:14:44,280 --> 00:14:50,320 Yeah, so the, so you know, ideal world, I don't want to say 249 00:14:50,320 --> 00:14:53,880 perfect. In an ideal world, dog is going 250 00:14:53,880 --> 00:14:57,320 out and so is a cat into their natural environment. 251 00:14:57,320 --> 00:15:01,240 They're getting their natural, they're getting local microbes 252 00:15:01,240 --> 00:15:02,760 from where around where they live. 253 00:15:03,480 --> 00:15:08,040 So they're going into, you know, puddles and ponds and streams 254 00:15:08,040 --> 00:15:12,840 and, and dirt, of course. And if your dog is like my dog 255 00:15:12,840 --> 00:15:15,880 and likes to play with the ball, they get the ball full of saliva 256 00:15:15,880 --> 00:15:18,320 rolling in the dirt and they're eating tons of dirt. 257 00:15:18,400 --> 00:15:22,000 I mean, just is the way it is. And all of those things have 258 00:15:22,000 --> 00:15:24,240 microbes in them, including the air. 259 00:15:24,800 --> 00:15:27,680 So there are mostly good microbes. 260 00:15:27,680 --> 00:15:31,560 There are bad microbes in the air and the dirt and the water. 261 00:15:31,560 --> 00:15:36,320 It's everywhere. And the body just selects and 262 00:15:36,320 --> 00:15:42,600 can sort of push out the negative bad stuff because it's 263 00:15:42,760 --> 00:15:46,800 keeping in the good stuff. So the good microbes win over 264 00:15:46,800 --> 00:15:48,840 the bad. It's really a good versus evil 265 00:15:48,840 --> 00:15:51,000 story. And how is that? 266 00:15:51,320 --> 00:15:54,480 Well, it's being healthy and resilient. 267 00:15:54,480 --> 00:15:57,960 And the way you do that is eating well, first and foremost, 268 00:15:58,720 --> 00:16:01,640 loving your dog is free. That's a big part of it. 269 00:16:01,720 --> 00:16:05,640 A dog that isn't bored, a dog that's living its genetic, you 270 00:16:05,640 --> 00:16:09,320 know, purpose on this life. So all dogs are genetically 271 00:16:09,320 --> 00:16:11,880 different, you know, summer hunters, etcetera, etcetera. 272 00:16:11,880 --> 00:16:16,480 And also getting out and getting plenty of exercise that is 273 00:16:16,800 --> 00:16:20,800 supremely important, also free. It just cost time. 274 00:16:20,800 --> 00:16:24,520 And so the gut is a lot of people talk about it differently 275 00:16:24,520 --> 00:16:26,520 that some talk about it like a garden. 276 00:16:26,960 --> 00:16:29,600 And you know, lots of people have different types of 277 00:16:29,600 --> 00:16:33,520 metaphors and references, but it's, it's, I like talk about, 278 00:16:33,560 --> 00:16:37,400 talk about it like it's a hotel or a, you know, AB and BA bed 279 00:16:37,400 --> 00:16:41,360 and breakfast where the hospitable environment that you 280 00:16:41,360 --> 00:16:45,880 create is a healthy gut and that welcomes in the good guys and 281 00:16:45,880 --> 00:16:48,080 keeps out the bad guys, locks them out. 282 00:16:48,080 --> 00:16:54,200 And so if you create a positive health environment for your gut, 283 00:16:54,400 --> 00:16:57,000 you what happens is that they call them junctions. 284 00:16:57,440 --> 00:17:00,600 They're like they fit together and really unhealthy ones are 285 00:17:00,600 --> 00:17:04,920 open And so the the bad guys go through them tight junctions 286 00:17:04,920 --> 00:17:08,319 keep them out. And so doing you can do that 287 00:17:08,319 --> 00:17:10,560 through really great. You can do that through some 288 00:17:10,560 --> 00:17:13,480 probiotics. I have AI have a issue with all 289 00:17:13,480 --> 00:17:16,319 probiotics. They're not the answer and the 290 00:17:16,319 --> 00:17:19,440 be and all be all. But you could do them with three 291 00:17:19,520 --> 00:17:24,000 the trifecta of biotics, pre pro and post biotics. 292 00:17:24,480 --> 00:17:27,599 Doctor Billinghurst says probably post biotics are the 293 00:17:27,599 --> 00:17:32,560 most beneficial and potent in achieving the results that we 294 00:17:32,560 --> 00:17:34,280 want. Prebiotics are really nothing 295 00:17:34,280 --> 00:17:38,720 more than the fiber, the food that the good microbes want to 296 00:17:38,720 --> 00:17:40,680 eat. And when they eat that food 297 00:17:40,760 --> 00:17:43,560 again, it's a, it's a good, it's a comfortable bed and breakfast. 298 00:17:43,560 --> 00:17:45,320 When they're eating and they're comfortable and they're happy, 299 00:17:45,600 --> 00:17:49,080 they stay. When a gut is not hospitable, 300 00:17:49,080 --> 00:17:52,720 it's called your. The microbes are transient, so I 301 00:17:52,720 --> 00:17:54,960 don't care what you put in that's good. 302 00:17:55,040 --> 00:17:58,720 They fall, they fall right through the system and they come 303 00:17:58,720 --> 00:18:02,600 out of the rear end. You know when your dog's stool. 304 00:18:03,240 --> 00:18:07,160 And so even like all this money people pour in, you know, if 305 00:18:07,160 --> 00:18:12,240 you've got a unwell dog and you're spending like $30 a week 306 00:18:12,240 --> 00:18:16,800 on probiotics, that's just money literally down the GI tract, 307 00:18:16,800 --> 00:18:19,840 not, I won't say the tube, but down the GI tract and it 308 00:18:19,840 --> 00:18:22,920 literally just goes in and out. And some people say that 309 00:18:22,920 --> 00:18:24,680 provides some benefit a little bit. 310 00:18:24,720 --> 00:18:27,440 And some people say it really doesn't do much of anything 311 00:18:27,440 --> 00:18:29,120 because it's because they're transient. 312 00:18:29,120 --> 00:18:31,240 They're just flowing through. There's no, they're, they're not 313 00:18:31,240 --> 00:18:33,480 hanging around and providing any positive benefit. 314 00:18:33,480 --> 00:18:37,240 They're not Sentinels keeping a lookout for the bad guys and 315 00:18:37,240 --> 00:18:41,360 they're not locking into the gut and then digesting all that food 316 00:18:41,360 --> 00:18:44,640 that comes through it because the microbes, that's really what 317 00:18:44,640 --> 00:18:46,000 they're doing. They're breaking down all these 318 00:18:46,000 --> 00:18:47,920 things. And so when you have like, like 319 00:18:47,920 --> 00:18:52,040 go on and on about things like allergies and food 320 00:18:52,040 --> 00:18:56,400 sensitivities, one could easily point, and this isn't the only 321 00:18:56,400 --> 00:18:59,560 reason, but one could point to an unhealthy gut. 322 00:18:59,560 --> 00:19:03,840 Because if you say to me, my dog, I know for a fact my dog is 323 00:19:03,840 --> 00:19:07,520 allergic to chicken, I would say, well, I would say look at 324 00:19:07,520 --> 00:19:08,760 it. You know, and I'm not sure we 325 00:19:08,760 --> 00:19:12,120 have the ability to unfortunately identify these 326 00:19:12,120 --> 00:19:14,200 things, but I would say your, your dog may be lacking the 327 00:19:14,200 --> 00:19:17,240 right microbes to break down the chicken, assuming it's real 328 00:19:17,240 --> 00:19:20,640 chicken and it's Whole Foods and it's, you know, I would, I would 329 00:19:21,440 --> 00:19:24,040 hope that it's raw, raw food because I'm a big raw food guy 330 00:19:24,040 --> 00:19:28,800 for, you know, 25 years. So, but no matter what, it's 331 00:19:28,800 --> 00:19:32,520 about the microbes living that can break down your dog's 332 00:19:32,520 --> 00:19:35,240 digestion. So we have a lot of folks that 333 00:19:35,240 --> 00:19:38,080 are coming to us feeding kibble and they're, they're rescue 334 00:19:38,080 --> 00:19:40,880 puppies and they don't, or dogs and they don't know where these 335 00:19:40,880 --> 00:19:44,120 dogs lived or how they lived before they bring them into 336 00:19:44,120 --> 00:19:46,040 their home. And I want to like start 337 00:19:46,040 --> 00:19:50,160 Gussie's gut. And they might say to us, you 338 00:19:50,160 --> 00:19:54,000 know, Oh my gosh, my dog dog's tummy's gurgling, you know, like 339 00:19:54,000 --> 00:19:55,440 the first day. And we said, just give me a 340 00:19:55,440 --> 00:19:56,640 second. It's going to be fine. 341 00:19:57,200 --> 00:20:00,040 Some say my dog has a bout of gas. 342 00:20:00,040 --> 00:20:02,920 Oh my gosh, what's happening? We say this is good. 343 00:20:03,000 --> 00:20:04,520 Like think of it as a good thing. 344 00:20:04,600 --> 00:20:06,560 All these microbes are going, whoa, hello. 345 00:20:06,560 --> 00:20:09,160 And they're waking up and they're, and they're starting to 346 00:20:09,160 --> 00:20:12,040 adapt. And so the gut is changing and, 347 00:20:12,040 --> 00:20:14,400 and really the change that you're seeking is happening. 348 00:20:14,480 --> 00:20:16,000 And that's good. It's always temporary. 349 00:20:16,000 --> 00:20:20,440 It's like super temporary. And then you got even a smaller 350 00:20:20,440 --> 00:20:24,560 percentage of dogs that may get diarrhea, crazy diarrhea, like 351 00:20:24,560 --> 00:20:26,160 we're, it's explosive in the house. 352 00:20:26,160 --> 00:20:28,920 That would be horrible. But like they're on a walk and 353 00:20:28,920 --> 00:20:31,000 they're happy and they're, they're eating great and they're 354 00:20:31,000 --> 00:20:34,120 happy instead of like a hard stool, they're getting a 355 00:20:34,120 --> 00:20:35,960 diarrhea for like one or two days. 356 00:20:36,160 --> 00:20:38,280 That's it. And we even say we have the 357 00:20:38,280 --> 00:20:41,360 whole videogussysgot.com/diarrhea. 358 00:20:42,400 --> 00:20:48,040 We have a whole video about that because that could be an amazing 359 00:20:48,040 --> 00:20:52,240 indication that, Oh my gosh, like real change is happening. 360 00:20:52,240 --> 00:20:55,760 And, and then if you know, some dogs, it takes its immediate 361 00:20:55,760 --> 00:20:59,200 transformation and some dogs it takes four to six weeks to 362 00:20:59,200 --> 00:21:01,520 transform. Some it even takes up to 90 363 00:21:01,520 --> 00:21:03,480 days. It kind of depends on age and 364 00:21:03,480 --> 00:21:06,440 their epigenetic history and what they've eaten their lot, 365 00:21:06,440 --> 00:21:08,120 all this stuff that's super boring. 366 00:21:08,120 --> 00:21:10,200 People tune out because they're like, oh, that's too many 367 00:21:10,200 --> 00:21:12,680 details. The bottom line is every dog's 368 00:21:12,680 --> 00:21:14,120 different, every cat's different. 369 00:21:14,160 --> 00:21:17,520 And so we have to, we have to respect the time that they need 370 00:21:17,520 --> 00:21:20,720 for them to adapt. So we've been talking about how 371 00:21:20,720 --> 00:21:24,760 the products work and you brought up probiotics again. 372 00:21:24,760 --> 00:21:27,280 We talked about probiotics pretty extensively the last time 373 00:21:27,280 --> 00:21:30,320 you were on. It's a big topic that I like to 374 00:21:30,320 --> 00:21:33,320 cover as well. So definitely if you are 375 00:21:33,320 --> 00:21:36,560 listening to this and you are giving probiotics to your dog, 376 00:21:36,560 --> 00:21:40,120 please go back and listen to the previous episode with Rob 377 00:21:40,120 --> 00:21:43,800 because we really did kind of go through it and break, break all 378 00:21:43,800 --> 00:21:47,480 of those down. I definitely believe that we're 379 00:21:47,920 --> 00:21:50,360 overdoing these probiotics with dogs. 380 00:21:50,840 --> 00:21:54,960 I see it every single day. But so the actual products and 381 00:21:55,360 --> 00:21:58,080 we talked the last time you were on about daily. 382 00:21:58,160 --> 00:22:00,960 So I would like to start there because you did a, a slight 383 00:22:00,960 --> 00:22:03,640 reformulation, which I'm actually really, really excited 384 00:22:03,640 --> 00:22:09,720 about, nothing huge, but what I am most excited about is that 385 00:22:09,720 --> 00:22:12,160 you did take the cheese out and then you made one other 386 00:22:12,440 --> 00:22:15,160 adjustment. So can you tell me why you made 387 00:22:15,200 --> 00:22:16,400 those changes? Yeah. 388 00:22:16,400 --> 00:22:19,800 I mean, we, we have 19 ingredients in our product 389 00:22:19,800 --> 00:22:23,200 called daily. It's designed to be just a 390 00:22:23,200 --> 00:22:25,720 tremendous, I mean, with 19 super foods in it, you can 391 00:22:25,720 --> 00:22:30,040 imagine it's pretty potent. And we designed it to be this 392 00:22:30,040 --> 00:22:32,280 incredible boost to your dog's health. 393 00:22:32,320 --> 00:22:37,000 We were getting a lot of folks over the years saying, Oh my 394 00:22:37,000 --> 00:22:40,160 God, this is exactly what I'm looking for, but my dog can have 395 00:22:40,160 --> 00:22:46,560 no dairy. And you know, after a while we 396 00:22:46,560 --> 00:22:49,080 started to take notice that there was quite a few. 397 00:22:49,080 --> 00:22:53,520 Then we did a quick search and our support software, like how 398 00:22:53,520 --> 00:22:54,760 many? We did some research, like how 399 00:22:54,760 --> 00:22:57,240 many people actually, and it was to my surprise, it was a lot 400 00:22:57,240 --> 00:23:00,440 more than I thought. So we took out the dairy just 401 00:23:00,440 --> 00:23:03,600 because at the beginning we, I would, I'll just say I'll, I'll 402 00:23:03,720 --> 00:23:07,120 cop to it. I was very afraid that the only 403 00:23:07,120 --> 00:23:11,480 way to get this good stuff in our most of our dogs in the 404 00:23:11,480 --> 00:23:16,120 world was to put a little enticing stinky cheese in it. 405 00:23:16,200 --> 00:23:17,640 You know, So we used organic cheese. 406 00:23:18,520 --> 00:23:22,440 It wasn't much, but I still didn't want I, my confidence has 407 00:23:22,440 --> 00:23:27,120 been, you know, shored up over time because so many dogs love 408 00:23:27,120 --> 00:23:29,920 it. We actually, truthfully, we only 409 00:23:29,920 --> 00:23:34,360 get our request to return because the dog won't eat it. 410 00:23:34,960 --> 00:23:39,320 And so it's like nothing. And so I just said this is 411 00:23:39,800 --> 00:23:41,840 crazy. Like, why won't I help these 412 00:23:41,840 --> 00:23:45,080 dogs that can have dairy? They may have other issues that 413 00:23:45,080 --> 00:23:49,200 actually, I mean, they need this even more than some other dogs. 414 00:23:49,200 --> 00:23:52,960 So we, we took out the cheese, then we replaced it with more 415 00:23:52,960 --> 00:23:55,600 veggies. So that's, that's all we did 416 00:23:55,600 --> 00:23:57,960 there. And then we also had kelp in 417 00:23:57,960 --> 00:24:00,840 ours that we think is an incredible micronutrient. 418 00:24:00,880 --> 00:24:05,920 By the way, I take myself, I take our C Moss and sometimes 419 00:24:05,920 --> 00:24:11,680 I'll take kelps and and seaweed and stuff and in pill form, not 420 00:24:11,680 --> 00:24:14,560 in a salad, but sometimes in a Japanese restaurant, I'll eat 421 00:24:14,560 --> 00:24:19,120 it. And what we, what we're also 422 00:24:19,120 --> 00:24:23,000 hearing from many people is their raw food diets were pre 423 00:24:23,000 --> 00:24:25,440 made and had kelp in it for the same reasons we did. 424 00:24:26,440 --> 00:24:32,480 And we didn't want to, we wanted to not compete with those other 425 00:24:32,480 --> 00:24:37,440 products in terms of like don't have a dog double up on kelp. 426 00:24:37,440 --> 00:24:40,120 We already we did an assessment of our micronutrients and we 427 00:24:40,120 --> 00:24:42,960 thought this is incredible. So what, what could we, we're 428 00:24:42,960 --> 00:24:45,840 already good in micronutrients even without the kelp and we 429 00:24:45,840 --> 00:24:49,040 weren't putting a ton in, you know, for, for the reasons that 430 00:24:49,120 --> 00:24:50,920 I just mentioned the iodine and all that. 431 00:24:51,320 --> 00:24:55,280 So we decided let's replace it with ginger, which is an amazing 432 00:24:55,280 --> 00:25:00,920 anti-inflammatory and all that. I would say 9899% of our 433 00:25:00,920 --> 00:25:03,600 customers thought it was an incredible idea and we had like 434 00:25:03,840 --> 00:25:08,560 1 to 2% that didn't like the idea of like, you know, adding 435 00:25:08,560 --> 00:25:11,280 cheese later for their super finicky dogs. 436 00:25:11,960 --> 00:25:14,880 And others really like the convenience of the kelp because 437 00:25:14,880 --> 00:25:17,040 they didn't have to do it. And all we said was, you know 438 00:25:17,040 --> 00:25:19,000 what, you really don't need kelp from us. 439 00:25:19,000 --> 00:25:22,000 You could just do like a really little like a 1/4 teaspoon or, 440 00:25:22,200 --> 00:25:25,040 you know, a teaspoon with larger dogs or whatever. 441 00:25:25,040 --> 00:25:27,320 And so that's why we made those switches. 442 00:25:27,320 --> 00:25:31,400 And now we just, we just, we, we have a new addition instead of 443 00:25:31,400 --> 00:25:33,040 kelp. It's ginger for men. 444 00:25:33,040 --> 00:25:35,040 And ginger. I love that. 445 00:25:35,040 --> 00:25:38,880 I love ginger all around I think and and dogs that are 446 00:25:38,880 --> 00:25:41,160 experiencing any sort of GI distress. 447 00:25:41,760 --> 00:25:43,280 I think Ginger is great for them anyway. 448 00:25:43,920 --> 00:25:48,720 Oh yeah, it's anti nausea, it's calming, it's anti-inflammatory, 449 00:25:48,720 --> 00:25:52,440 and you can never get anti. You can never get enough 450 00:25:52,440 --> 00:25:56,400 anti-inflammatory. We have turmeric or daily 451 00:25:56,400 --> 00:26:00,320 formula as well and they're both fermented, so they're broken 452 00:26:00,320 --> 00:26:02,800 down and much easier to absorb and assimilate. 453 00:26:02,800 --> 00:26:07,480 And you can never get enough anti-inflammatory in a food 454 00:26:07,480 --> 00:26:11,880 source if you ask me. Now, supplement made in a 455 00:26:11,880 --> 00:26:15,080 laboratory maybe, but food source, the body can 456 00:26:15,080 --> 00:26:19,600 differentiate in the bodies, the bodies of mammals, ours and our 457 00:26:19,600 --> 00:26:25,400 dogs and cats, they select, OK, today I'm going to absorb all of 458 00:26:25,400 --> 00:26:29,000 this because I need it, but I don't need all of this. 459 00:26:29,000 --> 00:26:31,640 So I'm going to go ahead and let it, you know, I'm going to store 460 00:26:31,640 --> 00:26:34,720 it or I'm going to let it go and it goes out the other end. 461 00:26:35,120 --> 00:26:38,120 But it's as magical. The body knows what it needs and 462 00:26:38,120 --> 00:26:42,000 it pulls and stores. And then if you're in and out of 463 00:26:42,000 --> 00:26:45,920 eating that nutrient, because it stores it, it'll release it and 464 00:26:45,920 --> 00:26:49,080 absorb it and be able to utilize it later on. 465 00:26:49,080 --> 00:26:53,120 So that's what Doctor B talks about, and why Doctor 466 00:26:53,120 --> 00:27:00,080 Billinghurst is not absolutely He's not a believer in balancing 467 00:27:00,080 --> 00:27:03,240 every single meal perfectly and using food sources. 468 00:27:03,240 --> 00:27:07,400 So the daily product that is currently available is really 469 00:27:07,400 --> 00:27:13,680 giving your dog a boost and nutrients and good guys to feed 470 00:27:13,800 --> 00:27:19,840 the the good bacteria in the gut and really just supporting them 471 00:27:19,840 --> 00:27:23,000 when they need it to get, get all of these good no matter what 472 00:27:23,000 --> 00:27:26,160 the base food is. So it's not like, oh, you're 473 00:27:26,160 --> 00:27:28,400 feeding an amazing diet. You still need these on top of 474 00:27:28,400 --> 00:27:30,440 it. It's regardless of what your 475 00:27:30,440 --> 00:27:34,120 animal is eating these this can help boost their their gut 476 00:27:34,120 --> 00:27:35,000 health. Yeah. 477 00:27:35,360 --> 00:27:41,480 And we know anecdotally and clinically and the bigger 478 00:27:41,480 --> 00:27:46,320 government organizations have studied this, that when you 479 00:27:46,320 --> 00:27:50,640 consume a fermented food like kimchi or something, and this is 480 00:27:50,640 --> 00:27:53,240 only unfortunately it's only done in humans, not dogs and 481 00:27:53,240 --> 00:27:54,840 cats. But we know dogs and cats are 482 00:27:55,120 --> 00:27:58,520 especially dogs are really, really some similar in response 483 00:27:58,520 --> 00:28:03,360 to people for many things. When you eat fermented foods, 484 00:28:03,360 --> 00:28:06,680 the things you eat with it are better absorbed. 485 00:28:06,680 --> 00:28:09,600 And do we have anecdotal evidence with, I mean, we've 486 00:28:09,600 --> 00:28:12,960 got, I'll never forget the name of this dog, Pesci. 487 00:28:13,240 --> 00:28:17,480 There's a video on our YouTube channel, P/E SHY Pesci, customer 488 00:28:17,480 --> 00:28:19,120 of ours. Pesci's no longer with us. 489 00:28:19,120 --> 00:28:23,400 Pesci was an older dog and a big dog and Pesci was on, I believe 490 00:28:23,400 --> 00:28:25,960 it was, if I remember the story right, was like the was on 491 00:28:25,960 --> 00:28:28,520 medication for like arthritis and some other things. 492 00:28:28,600 --> 00:28:32,720 And our customer noticed and she put up when we recorded this 493 00:28:32,720 --> 00:28:36,760 video, I had her, she would go long, she could tell when he 494 00:28:36,760 --> 00:28:39,320 needed his medication. She tried to string it out as 495 00:28:39,320 --> 00:28:42,640 long as she could because it's toxic to the liver and all that. 496 00:28:43,240 --> 00:28:46,120 And so she noticed he needed it less and less. 497 00:28:46,120 --> 00:28:50,160 So the periods were elongating and he not only wanted to go on 498 00:28:50,160 --> 00:28:52,920 one walk, he wanted to go on two, then three. 499 00:28:53,480 --> 00:28:56,120 His energy was improving his quality of life. 500 00:28:56,120 --> 00:29:00,880 I mean that's what if there's one thing I live to do with this 501 00:29:00,880 --> 00:29:04,360 company is increase the Gerard evive of dogs and cats. 502 00:29:04,360 --> 00:29:08,120 What is the joy of life? What is that on the scale? 503 00:29:08,280 --> 00:29:11,760 You know, some dogs it's running and fetching for other dogs, 504 00:29:11,760 --> 00:29:16,960 it's just being bright and being their true selves and and being 505 00:29:16,960 --> 00:29:20,920 excited and alert and wanting to engage. 506 00:29:20,920 --> 00:29:23,320 And some dogs are sled dogs and they want to pull sleds. 507 00:29:23,360 --> 00:29:27,320 You depends on the on the thing or some dogs love to swim when 508 00:29:27,320 --> 00:29:29,400 there's water V goes down. They don't want to do those 509 00:29:29,400 --> 00:29:31,200 things as much. And so when we see those things 510 00:29:31,200 --> 00:29:34,640 come back, we're very excited. So one of the things I don't 511 00:29:34,640 --> 00:29:36,640 think we do well enough as a company. 512 00:29:36,640 --> 00:29:40,040 We're trying to do that this year and certainly next year is 513 00:29:40,360 --> 00:29:44,200 do more of the longer form videos that about stories of 514 00:29:44,200 --> 00:29:46,920 people because we hear these crazy stories. 515 00:29:47,440 --> 00:29:50,600 I mean, they still sound crazy to me that, you know, anxiety 516 00:29:50,600 --> 00:29:54,640 goes down and in four, you know, four to six weeks. 517 00:29:54,640 --> 00:29:58,160 And these aren't promises. We can't make these promises for 518 00:29:58,160 --> 00:30:01,160 every single every single dog, every single cat is super 519 00:30:01,160 --> 00:30:05,600 different and unique. But we hear these stories and we 520 00:30:05,600 --> 00:30:09,280 just go, wow, what a blessing. I mean, like, how did that 521 00:30:09,280 --> 00:30:12,640 happen? You know, and, and it's really 522 00:30:12,640 --> 00:30:17,120 just the gut was compromised. We freed it up, we unlocked it, 523 00:30:17,120 --> 00:30:19,440 and then all this magic happened that we can't take, we can't 524 00:30:19,440 --> 00:30:21,840 take any control of or any credit for. 525 00:30:22,080 --> 00:30:25,040 But when the gut gets fixed, all these other things just 526 00:30:25,040 --> 00:30:30,240 magically start to resolve. Before we jump over to the new 527 00:30:30,240 --> 00:30:33,560 product, I, I just want to touch on fermentation a little bit 528 00:30:33,560 --> 00:30:38,240 more because this is something that it intrigues me so much and 529 00:30:38,400 --> 00:30:40,800 at the same time confuses the heck out of me. 530 00:30:42,040 --> 00:30:45,480 And I don't know why it just, I think, you know, our brains do 531 00:30:45,480 --> 00:30:48,920 weird things to us sometimes. I've been trying to get into 532 00:30:48,920 --> 00:30:52,840 like just understand, I understand how beneficial 533 00:30:52,840 --> 00:30:58,480 fermentation is and I actually like, I, I encourage a lot of my 534 00:30:58,480 --> 00:31:05,800 clients to use fermented foods, specifically with animals that 535 00:31:05,800 --> 00:31:08,600 need digestive enzyme. Like when, when I feel like we 536 00:31:08,600 --> 00:31:12,240 need the, the digestive, if I could talk digestive enzyme 537 00:31:12,240 --> 00:31:16,680 support and you know, just naturally as we age produce 538 00:31:16,680 --> 00:31:19,560 fewer digestive enzymes. But in dogs that have 539 00:31:19,560 --> 00:31:22,960 compromised guts, they're also, you know, not digesting the 540 00:31:22,960 --> 00:31:26,320 foods properly and just the gut isn't functioning properly. 541 00:31:26,320 --> 00:31:31,880 So it is to me, like I understand that because this 542 00:31:31,880 --> 00:31:34,800 product is firm or any product that you ferment, because I I 543 00:31:34,800 --> 00:31:40,480 put a spoonful of fermented beets in my mouth and I was not 544 00:31:40,480 --> 00:31:41,840 happy. I was not a happy girl. 545 00:31:42,720 --> 00:31:46,200 Yeah, yeah. But I'm trying, I'm I've got 546 00:31:46,200 --> 00:31:48,720 some kombucha on board. I'm OK with that. 547 00:31:48,720 --> 00:31:52,480 I'm, I'm making a sourdough starter and keep telling myself 548 00:31:52,480 --> 00:31:54,520 one of these days I'm going to make some sourdough bread if I 549 00:31:54,520 --> 00:31:57,600 get some time. And so I understand the benefits 550 00:31:57,680 --> 00:32:00,440 of it. I don't understand like I know 551 00:32:00,440 --> 00:32:03,600 there and I know there's a difference in you talked earlier 552 00:32:03,600 --> 00:32:09,640 about a dog or a wolf will like bury some of their kill, for 553 00:32:09,640 --> 00:32:13,440 example, and then it will ferment over time. 554 00:32:13,840 --> 00:32:18,680 To me that that there's a newer term I've heard called wild 555 00:32:18,680 --> 00:32:20,440 fermentation. That sounds like wild 556 00:32:20,440 --> 00:32:22,440 fermentation to me. Yeah. 557 00:32:22,440 --> 00:32:24,840 I mean, we, we used to use the term wild fermentation and we 558 00:32:24,840 --> 00:32:27,880 realized like nobody really understood what it, what it was. 559 00:32:29,000 --> 00:32:35,040 But so dogs love, Doctor Billinger says they love 560 00:32:35,040 --> 00:32:38,160 stinking, stinky and revolting foods. 561 00:32:38,160 --> 00:32:42,360 And that could be days old carcasses, it could be trash, it 562 00:32:42,360 --> 00:32:44,840 could be all kinds of things. So dogs love that kind of stuff. 563 00:32:44,840 --> 00:32:49,480 Dogs love stinky. And so again, what we do is we 564 00:32:49,480 --> 00:32:53,720 do it in this my, my number one word I I need to use for what we 565 00:32:53,720 --> 00:32:59,720 do is we just optimize nature. So we're just trying to select a 566 00:32:59,720 --> 00:33:04,200 profile of ingredients and fermenting this ideal scenario 567 00:33:04,200 --> 00:33:07,120 that just creates the best product that we know how to 568 00:33:07,120 --> 00:33:09,360 create. And so I don't know if that's an 569 00:33:09,360 --> 00:33:11,960 answer to your question or if you want to know more about what 570 00:33:11,960 --> 00:33:13,720 I don't love. Like we all, we all eat 571 00:33:13,720 --> 00:33:16,240 fermented things, just most people don't realize it. 572 00:33:16,480 --> 00:33:21,200 Of course, cheese, coffee, chocolate, sausage, is it form? 573 00:33:21,320 --> 00:33:24,440 They're all forms of fermentation and some teas that 574 00:33:24,440 --> 00:33:26,520 we drink. And then of course, you know, 575 00:33:27,720 --> 00:33:29,960 the things like, you know, sauerkraut and kimchi and all 576 00:33:29,960 --> 00:33:31,800 that sort of stuff, those are obvious. 577 00:33:31,800 --> 00:33:33,840 Like most people just think of those right away. 578 00:33:33,880 --> 00:33:36,160 But in our everyday life, we're eating things that are 579 00:33:36,160 --> 00:33:39,200 fermented. So is it mostly for the 580 00:33:39,480 --> 00:33:42,800 digestive enzyme part of it? Are there other things that 581 00:33:42,800 --> 00:33:45,000 were? OK, sorry, I know. 582 00:33:45,080 --> 00:33:46,400 I wasn't very clear I was. No, no, no. 583 00:33:46,400 --> 00:33:49,480 Yeah, So great. Super good question. 584 00:33:49,480 --> 00:33:53,640 Very, very few people ask me. So enzymes are activated in 585 00:33:53,640 --> 00:33:56,360 fermentation. They don't create digestive 586 00:33:56,360 --> 00:33:59,960 enzymes. So when you take digestive 587 00:33:59,960 --> 00:34:03,680 enzymes, those are, you know, they're manufactured in 588 00:34:03,680 --> 00:34:07,680 laboratories and that's just like probiotics, but in there's 589 00:34:07,680 --> 00:34:10,360 different manufacturing metaphor and they're designed to 590 00:34:10,480 --> 00:34:13,159 breakdown protein, breakdown fat, breakdown carbohydrates, 591 00:34:13,159 --> 00:34:15,719 you know, on and on. They all have different 592 00:34:15,760 --> 00:34:18,760 benefits. And so those are very different. 593 00:34:18,760 --> 00:34:21,520 Digestive enzymes are different than enzymatically activated 594 00:34:21,520 --> 00:34:24,480 foods. All I can say is fermentation is 595 00:34:24,480 --> 00:34:27,840 so crazy what it does, and it's so simple. 596 00:34:28,280 --> 00:34:30,360 And the fact that it's so simple, it's hard to wrap your 597 00:34:30,360 --> 00:34:33,840 brain around all the processes that happen during the 598 00:34:33,840 --> 00:34:37,920 fermentation. I mean, there's a battle going 599 00:34:37,920 --> 00:34:41,639 on in every batch of fermentation between oxygen and 600 00:34:41,639 --> 00:34:44,639 carbon dioxide. There's a battle between good 601 00:34:44,639 --> 00:34:49,360 and bad microbes, and the good microbes win every single time. 602 00:34:49,360 --> 00:34:52,679 And in pretty short order, the bad guys come out right at the 603 00:34:52,679 --> 00:34:57,240 beginning and they start to die because the, the, the 604 00:34:57,400 --> 00:34:59,960 proliferation of the good guys. And that's that thing I was 605 00:34:59,960 --> 00:35:03,760 saying about the tug of war. The good guys overpower the bad 606 00:35:03,760 --> 00:35:05,960 guys. And there are no more bad guys 607 00:35:05,960 --> 00:35:07,960 at the end of our fermentation. They're, you know, you're 608 00:35:07,960 --> 00:35:12,360 talking like 5 pH. And that's safer than the salad 609 00:35:12,360 --> 00:35:15,000 you'll eat at the finest restaurant in America. 610 00:35:15,520 --> 00:35:18,960 So when you talk about food safety, it's naturally food 611 00:35:18,960 --> 00:35:21,480 safe. There's no need to worry about 612 00:35:21,560 --> 00:35:25,360 any of the bad guys just because nothing turns out the pathogenic 613 00:35:25,400 --> 00:35:29,680 bad microbes, the bad bacteria, the ones that can harm us, 614 00:35:30,000 --> 00:35:33,200 they're pretty weak. They're, they're good talkers at 615 00:35:33,200 --> 00:35:36,080 the beginning and they're real. They come on real strong and 616 00:35:36,080 --> 00:35:39,960 they die real fast and they don't, they cannot live in an 617 00:35:39,960 --> 00:35:42,720 acidic environment. And, and then of course, the, 618 00:35:43,640 --> 00:35:47,120 the, all the oxygen gets pushed out and it's, it carbon dioxide 619 00:35:47,200 --> 00:35:49,280 builds up. And that also helps a lot with 620 00:35:49,280 --> 00:35:53,480 that too. And sorts of just amazing, you 621 00:35:53,480 --> 00:35:56,920 know, thing and unlike your beats that you're putting in 622 00:35:56,920 --> 00:35:59,200 your mouth, like I'm not a kombucha drinker at all. 623 00:35:59,200 --> 00:36:03,080 I love sourdough. I love like I can, I can put, I 624 00:36:03,080 --> 00:36:06,160 can taste our products and they taste like greens to me. 625 00:36:06,160 --> 00:36:08,600 They don't taste like like revolting or anything. 626 00:36:08,640 --> 00:36:11,920 And our, our new product that we'll talk about is actually 627 00:36:11,920 --> 00:36:14,000 kind of sweet. It's it's trippy. 628 00:36:14,000 --> 00:36:15,600 Like you think there was fruit in there. 629 00:36:15,640 --> 00:36:18,520 I'm sure that's the way it lands on my taste buds anyway. 630 00:36:18,520 --> 00:36:23,520 And we have no, it was a little bit, it was a little bit scary 631 00:36:23,520 --> 00:36:27,760 to put on a new product that's all grasses and sprouts and not 632 00:36:27,760 --> 00:36:31,400 put something like cheese in there because you're just like, 633 00:36:31,400 --> 00:36:35,120 oh gosh, I really hope, you know, my dog's like a horrible 634 00:36:35,400 --> 00:36:38,320 example because he'll eat everything healthy. 635 00:36:38,520 --> 00:36:43,280 A kid just he can hand him a piece of anything, anything and 636 00:36:43,280 --> 00:36:46,760 he'll eat it. So he's not the right test case. 637 00:36:46,760 --> 00:36:48,360 I cannot use him at all for that. 638 00:36:48,680 --> 00:36:52,320 And so, you know, we, we put this out and we did a, a limited 639 00:36:52,440 --> 00:36:55,400 trial and we, I'm not trying to be cute here, but we went with 640 00:36:55,400 --> 00:36:57,520 our gut and we said, you know, dogs are going to love this. 641 00:36:57,520 --> 00:37:01,000 And because it's fermented, they sense that it's fermented and 642 00:37:01,000 --> 00:37:05,600 it's just this weird instinctual Dr. It's like gut contents. 643 00:37:06,120 --> 00:37:10,040 I'm going to eat it, you know, and most dogs just turn on they 644 00:37:10,040 --> 00:37:12,400 just it's and cats, they, they realize. 645 00:37:12,400 --> 00:37:15,480 And the new product that we have is also, I'm happy to say, 646 00:37:15,480 --> 00:37:19,640 available for cats too. I love that so OK the new 647 00:37:19,640 --> 00:37:24,200 product useful grasses and sprouts it has what are my notes 648 00:37:24,200 --> 00:37:32,120 here It has four grasses, 3 sprouts all fermented Yeah. 649 00:37:32,120 --> 00:37:35,160 So obviously it makes a whole heck of a lot of sense that cats 650 00:37:35,160 --> 00:37:40,200 would would love it as well. So no ingredient overlap to the 651 00:37:40,200 --> 00:37:43,680 daily product to the the boost for getting to the gut there. 652 00:37:44,160 --> 00:37:48,760 And, and tell me, well, you're welcome to tell me what those 653 00:37:48,880 --> 00:37:51,080 grasses and sprouts are. I have them in front of me as 654 00:37:51,080 --> 00:37:52,640 well if you want me to read them off. 655 00:37:53,720 --> 00:37:55,880 I'll tell you it's there's, they're all organic. 656 00:37:55,880 --> 00:37:59,960 So wheat grass, alfalfa grass, barley grass, oat grass, which 657 00:37:59,960 --> 00:38:02,320 is gluten free for those wondering. 658 00:38:02,640 --> 00:38:05,920 And some people are themselves gluten free, so they don't want 659 00:38:05,920 --> 00:38:08,720 to be around gluten. So anyway, there's that. 660 00:38:08,720 --> 00:38:11,640 And then broccoli sprouts. And then did I just go out of 661 00:38:11,640 --> 00:38:12,440 order? Yeah, yeah. 662 00:38:12,440 --> 00:38:15,800 Broccoli sprouts, alfalfa sprouts, and then cabbage 663 00:38:16,160 --> 00:38:19,200 sprouts. So all these guys, people say, 664 00:38:19,200 --> 00:38:20,920 Oh my gosh, wheat grass. Is that wheat? 665 00:38:20,920 --> 00:38:24,720 And we say, yeah, but it's like if you have a wheat allergy, you 666 00:38:24,720 --> 00:38:27,400 can usually do wheat grass because it actually changes and 667 00:38:27,400 --> 00:38:29,720 metamorphosizes. It becomes something very 668 00:38:29,720 --> 00:38:32,800 different when the the wheat shaft and all that start to form 669 00:38:32,880 --> 00:38:36,440 while it's a grass. We we love this formula because, 670 00:38:36,600 --> 00:38:39,800 you know, I wanted to build this amazing anti ageing formula. 671 00:38:39,800 --> 00:38:44,480 So when I start to think about this, I thought, well, what is 672 00:38:45,720 --> 00:38:50,080 life? Well, I immediately went to like 673 00:38:50,240 --> 00:38:53,840 sprouts 1st. And then I thought, wait a 674 00:38:53,840 --> 00:38:57,240 second, grasses, the young grasses, those are all coming 675 00:38:57,240 --> 00:39:00,160 out of the ground and they're catching the sunlight and 676 00:39:00,160 --> 00:39:04,400 they're in their, their, their absolute perfect, you know, form 677 00:39:04,400 --> 00:39:09,200 of growth or, you know, the, the, the longevity and the, the, 678 00:39:09,760 --> 00:39:12,920 the whole idea of their youth is like they're in the, in the 679 00:39:12,920 --> 00:39:16,720 beginning growth phase. So what if we just picked these 680 00:39:16,720 --> 00:39:20,160 grasses and then we had sprouts that were also in the same 681 00:39:20,440 --> 00:39:25,720 stage, you know, and we, we thought of these amazing, the 682 00:39:25,720 --> 00:39:31,720 ingredients that were designed for the point of their life, 683 00:39:31,720 --> 00:39:34,800 like their young growth. And then we fermented them to 684 00:39:34,800 --> 00:39:37,040 break them down so they were easily absorbable. 685 00:39:37,800 --> 00:39:42,360 That's what the whole genesis of youthful grasses and sprouts is. 686 00:39:42,560 --> 00:39:47,520 We call it YGS. So it's gussies, gut.com/ygs. 687 00:39:47,520 --> 00:39:49,920 If you want to just go, you don't have to type out youthful 688 00:39:49,920 --> 00:39:53,200 grasses and sprouts. Well, and and I think maybe you 689 00:39:53,200 --> 00:39:57,760 just explained it, but the whole idea of how youthful these 690 00:39:57,760 --> 00:40:03,480 grasses and sprouts are is that the biophotonics is a word that 691 00:40:03,560 --> 00:40:06,160 I had not heard before. Yeah. 692 00:40:06,880 --> 00:40:10,440 But the idea that what it what my sheet says that they're 693 00:40:10,440 --> 00:40:13,280 eating the sun, which is incredible. 694 00:40:13,280 --> 00:40:15,880 I mean, the sun is life giving, right? 695 00:40:16,240 --> 00:40:19,200 Which of course takes me down another rabbit hole of all these 696 00:40:19,200 --> 00:40:21,040 people that think the sun is horrible for us. 697 00:40:21,640 --> 00:40:23,160 Yeah. Is life giving. 698 00:40:23,400 --> 00:40:26,480 And so that just kind of falls right back into line with what 699 00:40:26,480 --> 00:40:28,920 what you were saying. Yeah, I mean these are 700 00:40:29,200 --> 00:40:33,960 appreciate that the I mean the the the thing I think about all 701 00:40:33,960 --> 00:40:39,680 the time is the term life force. So what is like the life force? 702 00:40:39,680 --> 00:40:44,280 You know, what is life giving? And to to answer that, you have 703 00:40:44,280 --> 00:40:50,600 to know evolution, evolutionary biology, which is what Doctor 704 00:40:50,600 --> 00:40:52,680 Billinghurst is the top of this field in. 705 00:40:53,400 --> 00:40:55,520 You have to know like for millions of years, what these 706 00:40:55,520 --> 00:40:57,840 dogs and cats have eaten and needed. 707 00:40:58,800 --> 00:41:03,680 And then we are fortunate we don't live in a cave by a fire 708 00:41:03,680 --> 00:41:06,440 and have to go hunt for these things. 709 00:41:06,440 --> 00:41:09,960 We can go, you know, you guys can leave the hunting to us. 710 00:41:09,960 --> 00:41:13,760 We find these and we, we break them down and ferment them and, 711 00:41:14,680 --> 00:41:16,200 and package them. So you can just add them to 712 00:41:16,200 --> 00:41:19,040 your, your dog's food and just sprinkle it right on, mix it in, 713 00:41:19,120 --> 00:41:24,880 you know, And so life force is the theme, especially for this 714 00:41:24,880 --> 00:41:26,640 product. It is for all of our products. 715 00:41:26,640 --> 00:41:30,800 But you know, I, I think of us as, yes, a gut company 1st. 716 00:41:30,800 --> 00:41:33,880 And I also think of us as a nutrition company because these 717 00:41:33,880 --> 00:41:36,240 ingredients don't just work on the gut at all. 718 00:41:36,240 --> 00:41:39,960 I mean, they're, they're doing like ridiculous amount of heavy 719 00:41:39,960 --> 00:41:42,920 lifting when it comes to nutrients and, you know, 720 00:41:42,920 --> 00:41:45,120 nutrient absorption, which is also the key. 721 00:41:45,120 --> 00:41:52,360 So, OK, I'll between daily and YGS, I'm going to try to adopt 722 00:41:52,360 --> 00:41:55,120 that. There are so many incredible 723 00:41:55,120 --> 00:41:57,440 ingredients. I have so many questions I want 724 00:41:57,440 --> 00:41:59,880 to ask you when we're like already over, we're at 47 725 00:41:59,880 --> 00:42:02,520 minutes, so I'm going to try to to get these in. 726 00:42:02,560 --> 00:42:07,800 I think that is a perfect example of providing a ton of 727 00:42:07,800 --> 00:42:09,960 diversity in the diets of our dogs. 728 00:42:09,960 --> 00:42:12,880 That's something that I think, and I know you're very 729 00:42:12,880 --> 00:42:17,440 passionate about raw food, raw fed dogs specifically, like if 730 00:42:17,440 --> 00:42:21,640 you look at them as a whole, as a population, the diversity of 731 00:42:21,640 --> 00:42:25,640 their gut microbiomes is actually worse than kibble fed 732 00:42:25,640 --> 00:42:28,960 dogs. And we've seen that in the Biome 733 00:42:28,960 --> 00:42:31,840 research that has been done with all of the, you know, FMT and 734 00:42:31,840 --> 00:42:33,040 everything that's available to us. 735 00:42:33,040 --> 00:42:39,560 So this is giving us a lot of diversity to add to diet, which 736 00:42:39,560 --> 00:42:43,440 I which I absolutely love. But the problem that a lot of 737 00:42:43,440 --> 00:42:47,760 people have is sourcing is access because as you were 738 00:42:47,760 --> 00:42:52,680 talking about earlier, it would be wonderful if we could buy 739 00:42:52,680 --> 00:42:56,920 everything, get everything or grow everything locally and we 740 00:42:56,920 --> 00:43:00,240 just can't do that. And so the diversity piece, I 741 00:43:00,240 --> 00:43:03,240 think, I'm sure that was top of mind as well for you guys. 742 00:43:04,280 --> 00:43:06,120 Yeah, yeah. And you mentioned something 743 00:43:06,120 --> 00:43:08,760 earlier when you're talking about the introducing the 744 00:43:08,760 --> 00:43:10,680 product. I mean, there's no product 745 00:43:10,680 --> 00:43:14,240 overlap there. You know what, what we're 746 00:43:14,400 --> 00:43:19,800 allowing folks to do is if you want to go the route of our 747 00:43:19,800 --> 00:43:23,720 daily product and, you know, go beyond boosting. 748 00:43:23,720 --> 00:43:27,240 Let's say you have a dog that has extra needs, maybe they're 749 00:43:27,240 --> 00:43:30,520 overcoming an illness, maybe they're older and you want to 750 00:43:30,520 --> 00:43:34,240 really, we give them like a level 9 support. 751 00:43:35,120 --> 00:43:38,800 You're feeding daily. You can add grass and sprouts to 752 00:43:38,800 --> 00:43:42,440 it. And I know that sounds like, you 753 00:43:42,440 --> 00:43:45,120 know, the founder of a company saying feed more of our stuff, 754 00:43:45,120 --> 00:43:46,840 but that's not where I'm coming from. 755 00:43:46,840 --> 00:43:50,640 If your dog needs more, you're able to add this to it. 756 00:43:50,640 --> 00:43:54,480 And we're happy to offer this to you because there's just no 757 00:43:54,480 --> 00:43:56,040 overlap. And these nutrients are 758 00:43:56,040 --> 00:43:59,640 completely different than what is the youthful grass and 759 00:43:59,640 --> 00:44:03,000 sprouts are completely different and daily and vice versa. 760 00:44:03,320 --> 00:44:07,880 So what you're doing is you're just stacking the amount of 761 00:44:08,360 --> 00:44:11,880 phytochemicals, phytonutrients, you know, all the good 762 00:44:11,880 --> 00:44:15,560 chemicals, all the vitamins, minerals, trace minerals, all 763 00:44:15,560 --> 00:44:17,560 the things. You're just stacking it. 764 00:44:17,560 --> 00:44:20,800 You're creating like this powerhouse. 765 00:44:20,800 --> 00:44:27,240 But if you have a young puppy who's super healthy, we'll just 766 00:44:27,240 --> 00:44:30,360 assume for a second, this 6 month old, you know, 8 month 767 00:44:30,360 --> 00:44:34,640 old, whatever 2 year old is, you know, they're, they're new to 768 00:44:34,640 --> 00:44:37,880 life, They're new to glyphosate in the environment. 769 00:44:37,880 --> 00:44:42,440 They're, you know, have maybe only been on cable food for a 770 00:44:42,440 --> 00:44:45,360 little while and whatever. So they had their, their systems 771 00:44:45,360 --> 00:44:49,480 haven't degraded, haven't had as much degradation. 772 00:44:49,480 --> 00:44:53,080 And so, you know, definitely have like you definitely have a 773 00:44:53,080 --> 00:44:56,560 age thing that you want to look at first, then you want to look 774 00:44:56,560 --> 00:45:00,520 at genetics and then you want to look at epigenetics and consider 775 00:45:00,520 --> 00:45:03,040 all these things. How many rounds of antibiotics 776 00:45:03,040 --> 00:45:06,120 has my dog had? Is there gut microbiome 777 00:45:06,120 --> 00:45:08,840 completely stripped? You know, I mean, you can get 778 00:45:08,840 --> 00:45:13,000 really, it's not that hard to figure out where your dog is in 779 00:45:13,000 --> 00:45:16,080 terms of needs. You know, do you live on a golf 780 00:45:16,080 --> 00:45:18,800 course that's heavily sprayed with chemicals? 781 00:45:19,520 --> 00:45:22,160 Sorry to say, I think golf course homes are beautiful. 782 00:45:22,200 --> 00:45:26,600 But, you know, do I live near a farm that sprays chemicals every 783 00:45:26,600 --> 00:45:29,200 week, especially with the planes going over? 784 00:45:29,960 --> 00:45:34,600 Or do I have even a neighbor that has a lawn service and a 785 00:45:34,600 --> 00:45:38,280 weed service come and spray around the perimeter of their 786 00:45:38,680 --> 00:45:41,800 home? So all these things have impact. 787 00:45:42,280 --> 00:45:44,600 All right. One of the easiest things you do 788 00:45:44,600 --> 00:45:48,280 is look at age of a dog and then also look at symptoms, of 789 00:45:48,280 --> 00:45:49,880 course, and all the other things I just mentioned. 790 00:45:49,880 --> 00:45:52,320 So I don't know, I might be going off on a tangent, but you 791 00:45:52,560 --> 00:45:57,760 the you can, you, you can feed more to get a greater benefit 792 00:45:58,120 --> 00:46:00,840 than feeding less. And for dogs that are, we say 793 00:46:00,840 --> 00:46:04,280 that for dogs that are already really healthy and wonderful, 794 00:46:04,280 --> 00:46:06,640 like you could just go with youthful grass and sprouts, it's 795 00:46:06,640 --> 00:46:10,040 a little bit less expensive. It's seven ingredients versus 796 00:46:10,040 --> 00:46:12,720 dailies 19. You know you can save a little 797 00:46:12,720 --> 00:46:14,920 bit of money and so a budget is a concern to you. 798 00:46:14,920 --> 00:46:17,840 You can go right to youthful grass and sprouts and get this 799 00:46:17,840 --> 00:46:20,280 amazing benefit, just amazing benefit. 800 00:46:20,360 --> 00:46:24,640 And I would imagine the reason why you wouldn't put them all in 801 00:46:24,640 --> 00:46:29,280 one product is because you want to leave room for that 802 00:46:29,280 --> 00:46:32,680 difference in what one dog may need versus what another dog may 803 00:46:32,680 --> 00:46:34,440 need. Yeah, we, you know, we're 804 00:46:34,440 --> 00:46:38,160 becoming a lot more sensitive to, as we grow, we're becoming 805 00:46:38,160 --> 00:46:41,280 more sensitive to budgets and the economy. 806 00:46:41,280 --> 00:46:47,640 And what we want to do is make it easy to, to, to feed 807 00:46:47,640 --> 00:46:49,600 fermented foods to your dogs and cats. 808 00:46:49,600 --> 00:46:51,480 We think that's the most important thing. 809 00:46:51,480 --> 00:46:54,520 The more that we, you know, we've got two issues really. 810 00:46:54,520 --> 00:46:58,440 If you put everything into one product, you're, you're going to 811 00:46:58,440 --> 00:47:00,880 have to feed a lot of it. So that's number one. 812 00:47:00,960 --> 00:47:05,600 And like for daily, all you need is 1 teaspoon for 20 lbs of your 813 00:47:05,600 --> 00:47:07,560 dog's weight. And you also have this thing of 814 00:47:07,560 --> 00:47:10,760 like the more ingredients you put in a product, you're bound 815 00:47:10,760 --> 00:47:15,000 to find some dog that the owner thinks they can't have that one 816 00:47:15,000 --> 00:47:18,560 ingredient. And so they completely dismiss 817 00:47:18,560 --> 00:47:20,720 the whole product and they're like, oh, you're like, Oh my 818 00:47:20,720 --> 00:47:23,760 gosh, like, I mean, we see this with daily. 819 00:47:23,760 --> 00:47:26,000 I mentioned to you at the beginning of of the show, like, 820 00:47:26,040 --> 00:47:28,320 you know, people are like, I can't have kelp or I can't have 821 00:47:28,320 --> 00:47:30,920 cheese or, but I want all the other ingredients. 822 00:47:30,920 --> 00:47:35,080 You're like, Oh no, like this, this is so sad, like this dog 823 00:47:35,080 --> 00:47:38,640 can't have this and this, this owner is not going to ferment on 824 00:47:38,640 --> 00:47:41,400 their own. So it, you know, hurts us, you 825 00:47:41,400 --> 00:47:45,280 know, and, and I mean like our mission, it hurts. 826 00:47:45,280 --> 00:47:50,160 It's you know, our whole way of, of, you know, being the company 827 00:47:50,160 --> 00:47:54,600 we are is we want to improve the lives of of the pets we serve. 828 00:47:54,600 --> 00:47:57,200 You know, we want to increase the amount of years, healthy 829 00:47:57,200 --> 00:48:01,040 years that we add to our our customer, meaning our dog and 830 00:48:01,040 --> 00:48:05,720 cats lives by a million years. But you know, in the in the five 831 00:48:05,720 --> 00:48:09,720 years that we from the beginning to the next five years, we want 832 00:48:09,720 --> 00:48:12,080 to increase the amount of healthy years to a million, a 833 00:48:12,400 --> 00:48:15,720 million years. And we think we can do that by 834 00:48:16,120 --> 00:48:19,440 encouraging really great health, moving to a little bit more raw 835 00:48:19,440 --> 00:48:21,720 food and then adding fermented foods in there. 836 00:48:21,760 --> 00:48:24,920 You know, our goal is to increase like your pet's life a 837 00:48:24,920 --> 00:48:28,920 few years. And so you know, was obviously a 838 00:48:28,920 --> 00:48:31,920 lot in between, you know, draining that and doing it. 839 00:48:31,920 --> 00:48:34,560 And we know that, but there's there's a lot of steps in 840 00:48:34,560 --> 00:48:37,720 between that we need to encourage people to adopt A 841 00:48:37,960 --> 00:48:41,640 healthy diet so to get away from just a kibble diet, but we think 842 00:48:41,640 --> 00:48:43,600 we can do it. Well, I love that and I think 843 00:48:43,600 --> 00:48:49,320 it's a probably a good place to end the episode on the mission 844 00:48:49,320 --> 00:48:52,280 and what what you want to do. I want to say thank you. 845 00:48:52,360 --> 00:48:55,760 And actually really quickly, I know you've mentioned a couple 846 00:48:55,760 --> 00:48:58,680 of times gussiesgot.com, so that's certainly where people 847 00:48:58,680 --> 00:49:00,800 can find you can find the product. 848 00:49:00,800 --> 00:49:06,440 But is there anything we should be like keeping our ears open 849 00:49:06,440 --> 00:49:09,880 for? Well, yeah, we yeah, we have 850 00:49:10,200 --> 00:49:15,120 very exciting 2025 planned were we're very excited about a new 851 00:49:15,120 --> 00:49:18,520 product that we're going to have come out that will be more 852 00:49:18,520 --> 00:49:23,360 affordable and a bigger bag for multi dog households, bigger 853 00:49:23,360 --> 00:49:25,040 dogs. Very excited about that 854 00:49:25,040 --> 00:49:29,840 announcement and we're going to keep focusing on our sourcing 855 00:49:29,840 --> 00:49:35,560 and the quality of our products and just making this much easier 856 00:49:35,560 --> 00:49:38,320 to understand added benefit to your pets health. 857 00:49:38,320 --> 00:49:40,440 And so we do that through education. 858 00:49:40,840 --> 00:49:43,480 Thank you for allowing me this platform to do that. 859 00:49:44,000 --> 00:49:47,640 And so 2025 for us, we're we're really wanting to increase the 860 00:49:47,640 --> 00:49:51,240 accessibility of fermented foods for all dogs. 861 00:49:51,240 --> 00:49:54,520 And especially like, you know, the people who e-mail us say I 862 00:49:54,520 --> 00:49:59,600 have seven dogs help, you know, so we, we're, we're very excited 863 00:49:59,600 --> 00:50:00,600 about that. So we have a couple 864 00:50:00,600 --> 00:50:02,080 announcements. If you, you know, if you're 865 00:50:02,080 --> 00:50:04,920 interested, pay attention to our social media, sign up for our 866 00:50:04,920 --> 00:50:07,840 newsletter and we'll let you know about that in, in short 867 00:50:07,840 --> 00:50:09,080 order. I I'd say we're going to have a 868 00:50:09,080 --> 00:50:12,440 pretty a series of pretty big announcements by spring of 2025. 869 00:50:13,280 --> 00:50:14,480 I love it. I love it. 870 00:50:14,480 --> 00:50:17,240 I can't wait for it. And I want to say thank you 871 00:50:17,240 --> 00:50:20,480 again for all that you're doing for pets and their parents. 872 00:50:20,480 --> 00:50:23,800 Because when we see that what we're doing for our pets is 873 00:50:23,800 --> 00:50:27,160 making a difference, like, it just makes us feel so good too. 874 00:50:27,600 --> 00:50:30,760 Yeah, yeah. I mean, you know, the story of 875 00:50:31,520 --> 00:50:35,080 the short lives of dogs and cats is a tough story. 876 00:50:35,080 --> 00:50:39,480 And, you know, I'm one of these people that needs to be told all 877 00:50:39,480 --> 00:50:41,640 the time to live your dog's life and not their death. 878 00:50:41,640 --> 00:50:44,280 I'm always thinking about like, Oh my gosh, how many more years 879 00:50:44,280 --> 00:50:47,400 do I have for my dog? And I was obsessed with this 880 00:50:47,400 --> 00:50:50,200 since the age of 16 when I lost my first dog. 881 00:50:51,800 --> 00:50:55,800 The short life of dogs is is very hard for me to handle. 882 00:50:56,600 --> 00:51:05,360 And so I have been obsessed honestly, with longevity in pets 883 00:51:05,440 --> 00:51:09,480 in our dogs and cats since 16. You know, how how do we keep 884 00:51:09,480 --> 00:51:14,760 them around longer if we can get even just one more year, like 885 00:51:15,520 --> 00:51:18,120 it's incalculable. You know what that's worth, at 886 00:51:18,120 --> 00:51:20,640 least for me. And I know that our customers 887 00:51:20,640 --> 00:51:22,320 feel the same way and I know you do too. 888 00:51:22,320 --> 00:51:24,600 So you know, that's the name of the game. 889 00:51:24,600 --> 00:51:28,360 And so we're yes, we're playing defense on some on some issues, 890 00:51:28,360 --> 00:51:31,920 and we're also playing offense and we're trying to be proactive 891 00:51:31,920 --> 00:51:35,000 and improve longevity. So anyway, thank you for the 892 00:51:35,520 --> 00:51:37,080 thank you for the opportunity, Jessica of. 893 00:51:37,440 --> 00:51:39,400 Course, it's always nice to have you guys. 894 00:51:39,400 --> 00:51:42,240 Check out gussiescut.com, follow them on socials. 895 00:51:42,240 --> 00:51:45,480 Can't wait for the new product announcements. 896 00:51:45,480 --> 00:51:49,360 And if you haven't already, check out daily and YGS, I'm 897 00:51:49,360 --> 00:51:51,960 gonna I'm gonna get that YGS. That's right. 898 00:51:52,000 --> 00:51:55,080 All right, guys, have a great rest of your week. 899 00:51:55,080 --> 00:51:57,800 Give your pets some extra love from me and Rob today and I will 900 00:51:57,800 --> 00:51:59,360 talk to you next week. Bye.