1 00:00:02,720 --> 00:00:05,800 Hey there, it's Jess. If you're new here, I'm a 2 00:00:05,800 --> 00:00:08,600 certified professional canine nutritionist, raw nutrition 3 00:00:08,600 --> 00:00:11,720 certified for dogs and cats, a holistic pet health coach, the 4 00:00:11,720 --> 00:00:15,040 founder of Wild Wellness Pet, and the host of the Pet 5 00:00:15,040 --> 00:00:17,680 Parenting Reset podcast that you're listening to right now, 6 00:00:18,320 --> 00:00:22,000 where every pet deserves the absolute best and every pet 7 00:00:22,000 --> 00:00:25,480 parent is welcome. Learn from the best holistic and 8 00:00:25,480 --> 00:00:27,880 integrative experts in veterinary medicine and 9 00:00:27,880 --> 00:00:31,160 nutrition every Tuesday right here on this podcast. 10 00:00:31,760 --> 00:00:34,960 Or get individualized help with your pet through one-on-one 11 00:00:34,960 --> 00:00:38,840 consultations and take a deep dive into the root cause with 12 00:00:38,840 --> 00:00:41,840 the Wild Wellness Bioenergetics at Home testing kit. 13 00:00:42,240 --> 00:00:45,880 It's time to rethink how we raise our pets. 14 00:00:46,320 --> 00:00:49,560 A reset to naturally healthy dogs and cats. 15 00:00:50,040 --> 00:00:52,720 If you've been feeling like there has to be something more, 16 00:00:52,720 --> 00:00:58,240 something better, a better way to raise healthier pets, welcome 17 00:00:58,520 --> 00:01:02,160 to the pet parenting reset. Welcome back pet parent. 18 00:01:02,160 --> 00:01:07,120 Today's episode is going to be something very interesting 19 00:01:07,480 --> 00:01:12,320 because again, we're bringing in both our pets and the human 20 00:01:12,320 --> 00:01:15,720 side, which I love to do because if I said this once, I've said 21 00:01:15,720 --> 00:01:19,440 it 1000 times, If we're not taking care of ourselves, we are 22 00:01:19,440 --> 00:01:23,040 not going to be our best selves for our pets. 23 00:01:23,040 --> 00:01:28,720 So my guest today starting you with her family, which is so fun 24 00:01:28,920 --> 00:01:31,640 and terrifying at the same time. Maybe we'll talk a little bit 25 00:01:31,640 --> 00:01:35,200 about that. And it's all natural plant 26 00:01:35,200 --> 00:01:38,880 medicine. And I am just so here for it 27 00:01:39,240 --> 00:01:43,520 because, well, I'll tell you in a minute why like my story that 28 00:01:43,520 --> 00:01:45,120 is stuck in my head from childhood. 29 00:01:45,120 --> 00:01:49,600 But first, let me introduce Jody Scott with Green Goo. 30 00:01:49,760 --> 00:01:52,080 How are you doing? I'm great. 31 00:01:52,080 --> 00:01:53,440 It's good to be here with you today. 32 00:01:53,920 --> 00:01:56,000 Thank you. I'm so excited to have you. 33 00:01:56,000 --> 00:01:58,520 I almost said green juju because I, I have green juju on the 34 00:01:58,520 --> 00:02:02,800 podcast so much and I'm like, no, it is green goo and totally 35 00:02:02,800 --> 00:02:05,400 different. Green juju does food and we are 36 00:02:05,400 --> 00:02:08,960 not talking about food today, although plants are food, but 37 00:02:08,960 --> 00:02:11,120 we're using plants in a whole different light. 38 00:02:11,120 --> 00:02:16,000 So Jodi, first I would love to just hear a little bit about the 39 00:02:16,000 --> 00:02:19,880 story of how Green Goo came about, and then we can talk a 40 00:02:19,880 --> 00:02:21,600 little bit about what it actually is. 41 00:02:21,600 --> 00:02:25,840 Perfect So yes my sister is an herbalist and a midwife and then 42 00:02:25,840 --> 00:02:29,400 I was pre Med actually got my masters in health psychology, 43 00:02:29,400 --> 00:02:32,920 specialized in psycho neuroimmunology and then was 44 00:02:32,920 --> 00:02:36,320 training resident physicians on the biopsychosocial model. 45 00:02:36,320 --> 00:02:38,600 So what does that mean in a nutshell? 46 00:02:38,600 --> 00:02:43,000 I was very passionate about the mind body relationship and how 47 00:02:43,000 --> 00:02:46,080 we can optimize our health and Wellness. 48 00:02:46,280 --> 00:02:48,520 And then I was training the resident physicians because I 49 00:02:48,520 --> 00:02:52,480 really wanted them to look at more than just prescribing to a 50 00:02:52,480 --> 00:02:56,040 patient and look at the patient as a whole person, a whole 51 00:02:56,040 --> 00:02:58,120 being. And how getting to know that 52 00:02:58,120 --> 00:03:01,600 patient and other facets could help optimize whatever the 53 00:03:01,600 --> 00:03:04,520 prescription or medical plan was. 54 00:03:05,040 --> 00:03:09,040 And so and then my mom is a self-taught computer programmer, 55 00:03:09,040 --> 00:03:12,400 website developer. We grew up in the military and 56 00:03:12,400 --> 00:03:15,600 she learned very quickly in her career she needed to have a 57 00:03:15,600 --> 00:03:18,480 career that was mobile with her with the amount of times we were 58 00:03:18,480 --> 00:03:20,080 moving. And so she was one of those 59 00:03:20,080 --> 00:03:24,960 early adopters and she was my first computer teacher and, and 60 00:03:24,960 --> 00:03:29,040 it was pretty great how quickly she just learned the tech side. 61 00:03:29,040 --> 00:03:32,920 So everyone needs a tech person because that's not my that's not 62 00:03:32,920 --> 00:03:36,320 my gift. And you know, where we saw the 63 00:03:36,320 --> 00:03:40,520 problem was that here we were seeing natural foods and a 64 00:03:40,520 --> 00:03:43,280 natural personal care products. But when you opened up your 65 00:03:43,280 --> 00:03:45,920 first aid cabinet, it was all the exceptions. 66 00:03:45,920 --> 00:03:49,360 One time used chemical products and no sustainability. 67 00:03:49,360 --> 00:03:52,680 And I found it so interesting that here we were such good 68 00:03:52,680 --> 00:03:55,800 stewards and so mindful of ingredients, but we were willing 69 00:03:55,800 --> 00:03:58,360 to to make that exception. And then we found out we weren't 70 00:03:58,360 --> 00:04:00,720 alone. The natural consumer was willing 71 00:04:00,720 --> 00:04:03,680 to abandon their natural ethos because they were told that 72 00:04:03,680 --> 00:04:06,040 these are the only products that could get the job done. 73 00:04:06,080 --> 00:04:08,760 And then we found that the conventional consumer was just 74 00:04:08,760 --> 00:04:11,000 dissatisfied with the efficacy itself. 75 00:04:11,160 --> 00:04:15,000 A lot of people are allergic to neomycin and some of the 76 00:04:15,000 --> 00:04:17,600 ingredients that are in our traditional first aid products. 77 00:04:17,760 --> 00:04:20,640 And you can only use these for a certain amount of time. 78 00:04:20,640 --> 00:04:23,720 And then you need to go see your physician, which is inconvenient 79 00:04:23,720 --> 00:04:27,480 and truly segue into pets. You know, there's nothing over 80 00:04:27,480 --> 00:04:30,240 the counter for first aid that is safe for pets. 81 00:04:30,240 --> 00:04:32,800 So then you have to go see your physician or your vet. 82 00:04:32,800 --> 00:04:37,080 And it's costly and it's timely. And so we wanted to make a plant 83 00:04:37,080 --> 00:04:40,200 based solution that is superior in efficacy and bring 84 00:04:40,200 --> 00:04:42,680 sustainability and plant based ingredients. 85 00:04:42,880 --> 00:04:45,880 So Gringo was born. Well, and that kind of brings me 86 00:04:45,880 --> 00:04:52,880 to like my story because I grew up like obviously Neosporin was 87 00:04:52,960 --> 00:04:55,280 everywhere. Like they put it in the band 88 00:04:55,280 --> 00:04:59,760 aids it which band aids are a whole other thing were used for 89 00:04:59,760 --> 00:05:02,080 sure, but they put it in the band aids. 90 00:05:02,080 --> 00:05:05,960 So Neosporin was everywhere, but my grandmother, my momma's mom 91 00:05:07,000 --> 00:05:10,200 went nowhere. Everywhere in every bathroom, in 92 00:05:10,200 --> 00:05:12,240 her purse, everywhere was mycetresen. 93 00:05:12,520 --> 00:05:15,560 And I'm just like, this is what I grew up on. 94 00:05:15,560 --> 00:05:19,800 And I didn't know any better until I got older and I started 95 00:05:19,800 --> 00:05:23,360 getting to more of the like natural side of things. 96 00:05:23,360 --> 00:05:26,840 And then I was like, no, we aren't using these anymore. 97 00:05:26,840 --> 00:05:29,040 I mean, band aids and everything went out the door. 98 00:05:29,040 --> 00:05:31,600 I was just like, no, we're not doing any of this anymore. 99 00:05:32,320 --> 00:05:36,400 I would much rather do, you know, clean it, use some aloe, 100 00:05:36,400 --> 00:05:38,800 like have an an aloe plant in your house, right? 101 00:05:38,800 --> 00:05:43,320 And like do the natural things. And it is hard for first aid, 102 00:05:43,440 --> 00:05:47,400 especially first aid because we have this mindset. 103 00:05:47,400 --> 00:05:50,760 It's like this immediate, like we have to get something going 104 00:05:50,760 --> 00:05:52,680 now. We can't research. 105 00:05:52,680 --> 00:05:53,920 We can't wait. We can't. 106 00:05:54,080 --> 00:05:57,960 So you have to be, you either have to be prepared or like have 107 00:05:57,960 --> 00:06:01,240 something that's already available that that is natural, 108 00:06:01,240 --> 00:06:06,040 that isn't, that isn't chemical laden and causing potentially 109 00:06:06,040 --> 00:06:09,240 harm. I think if I remember correctly, 110 00:06:09,480 --> 00:06:13,320 like when I learned I had already stopped using Neosporin 111 00:06:13,520 --> 00:06:17,440 and then I learned that like it actually causes scarring, I 112 00:06:17,440 --> 00:06:19,960 think. So it's like, it's not, what are 113 00:06:19,960 --> 00:06:23,480 we doing to ourselves? But then, you know, thinking for 114 00:06:23,480 --> 00:06:28,000 our pets, like we don't want to put anything on our pets that 115 00:06:28,120 --> 00:06:31,520 could be harmful if ingested because chances are they are 116 00:06:31,520 --> 00:06:33,560 going to ingest anything we put on them. 117 00:06:33,760 --> 00:06:36,000 But that's not a thought a lot of us have. 118 00:06:36,000 --> 00:06:39,880 My cat is going to, of course. He's like, let me, let me walk 119 00:06:39,880 --> 00:06:42,080 all over your keyboard because that's what I love to do. 120 00:06:42,080 --> 00:06:46,280 So yeah, that's it's, it's definitely, and even in my 121 00:06:46,280 --> 00:06:49,880 opinion, and even bigger issue with our pets because we know 122 00:06:49,880 --> 00:06:52,880 well enough to not lick something off of our skin when 123 00:06:52,880 --> 00:06:56,440 we put it on there, but our pets are like, this is gross and this 124 00:06:56,440 --> 00:06:59,440 is nasty and this is making my fur feel weird and I want it 125 00:06:59,440 --> 00:07:00,640 off. So they're they're going to lick 126 00:07:00,640 --> 00:07:02,520 it off. Like that's just kind of how 127 00:07:02,520 --> 00:07:05,160 they're built. So we want all of that to be 128 00:07:05,280 --> 00:07:08,360 completely natural and harmless, which is why I use a lot of 129 00:07:08,560 --> 00:07:13,120 coconut oil and green clay. And, you know, now learning 130 00:07:13,120 --> 00:07:16,600 about a green goo. I just think this is a wonderful 131 00:07:16,600 --> 00:07:20,800 addition to, to our first aid kits and just to our medicine 132 00:07:20,800 --> 00:07:24,200 cabinets in general. So how, you know, when I was 133 00:07:24,200 --> 00:07:28,160 talking to you before we recorded, I was like, well, do 134 00:07:28,160 --> 00:07:31,520 you have a pet line or like, how does, how does this work? 135 00:07:31,520 --> 00:07:34,200 And, and I loved your answer because I am one of those people 136 00:07:34,200 --> 00:07:37,000 that's like, if I can buy one thing and it works for everybody 137 00:07:37,000 --> 00:07:39,240 in the house, all the better. Exactly. 138 00:07:39,360 --> 00:07:42,400 And then, and that's part of our mantra is let's simplify by the 139 00:07:42,400 --> 00:07:45,960 first aid cabinet. Let's reduce all the waste and 140 00:07:45,960 --> 00:07:48,440 let's have solutions that are versatile. 141 00:07:48,440 --> 00:07:51,120 So all of our formulas are very versatile. 142 00:07:51,320 --> 00:07:54,680 Matter of fact, our first aid formula is like your Swiss Army 143 00:07:54,680 --> 00:07:57,080 knife. So it's for cuts and scrapes, 144 00:07:57,080 --> 00:08:01,200 but then it's bug bites, bee stings, Poison Ivy, cold swords, 145 00:08:01,200 --> 00:08:05,360 chafing, and translate that to the dogs or our pets. 146 00:08:05,360 --> 00:08:08,800 What's fantastic is it slows down the bleeding, speeds up the 147 00:08:08,800 --> 00:08:10,960 healing, and then it takes the sting and the itch out. 148 00:08:11,200 --> 00:08:13,640 So oftentimes what you're referencing, like when they're 149 00:08:13,640 --> 00:08:17,320 licking their wound, they also feel the stain, they feel the 150 00:08:17,320 --> 00:08:21,240 itch and want to, they want to address it. 151 00:08:21,240 --> 00:08:24,040 And how they do that is by licking it or scratching it. 152 00:08:24,040 --> 00:08:27,000 And so, you know, dogs, when they have hotspots, they don't 153 00:08:27,000 --> 00:08:29,960 know what else to do but just to keep itching it or licking it. 154 00:08:30,160 --> 00:08:34,720 And so when you have the herbs in there that address that, it's 155 00:08:34,720 --> 00:08:38,400 very productive and they find it soothing and they can lick it. 156 00:08:38,720 --> 00:08:41,760 And so it's OK if they lick it. So you don't have to worry about 157 00:08:41,760 --> 00:08:43,400 a cone. So you have you have that 158 00:08:43,400 --> 00:08:46,840 synergistically happening. And you know, I think a lot of 159 00:08:46,840 --> 00:08:50,720 these Consumer Packaged Goods that are available today over 160 00:08:50,720 --> 00:08:53,680 the counter, you know, they didn't mean to hurt anyone. 161 00:08:53,680 --> 00:08:56,560 They came out post industrial revolution. 162 00:08:56,560 --> 00:09:01,640 It was all about scaling and it was about quick results and more 163 00:09:01,640 --> 00:09:06,040 value, more volume. So they put in fill and water, 164 00:09:06,080 --> 00:09:10,520 alcohol, parabens, petroleum. They needed, they needed these 165 00:09:10,520 --> 00:09:13,840 products to last five to eight years, right, Because we didn't 166 00:09:13,840 --> 00:09:17,160 have the infrastructure we have today or Amazon to get products 167 00:09:17,160 --> 00:09:20,120 from the manufacturing facility to people's homes. 168 00:09:20,120 --> 00:09:23,000 But now we know, and now we know these ingredients. 169 00:09:23,000 --> 00:09:24,800 Now we have the infrastructure and now we know these 170 00:09:24,800 --> 00:09:27,520 ingredients are harmful, these quick results. 171 00:09:27,520 --> 00:09:32,040 Oftentimes, not only do they mask what's really going on, but 172 00:09:32,040 --> 00:09:37,240 they also stimulate the body to give an immune system signal. 173 00:09:37,520 --> 00:09:41,160 I mean, our skin is not just the largest organ, it is our first 174 00:09:41,160 --> 00:09:44,720 responder. And so when you do that, now 175 00:09:44,720 --> 00:09:49,400 you've got endocrine disruptors like phthalates that are putting 176 00:09:49,400 --> 00:09:51,600 your system into fight or flight. 177 00:09:51,600 --> 00:09:54,040 And so that's why you see a lot of this persistence. 178 00:09:54,040 --> 00:09:56,960 And it's so interesting to me that chronic skin conditions are 179 00:09:56,960 --> 00:10:01,840 at an all time high for humans and animals because our skin is 180 00:10:02,000 --> 00:10:06,280 on a constant state of alert and reaction, which is then causing 181 00:10:06,280 --> 00:10:09,200 inflammation. It's stimulating an immune 182 00:10:09,200 --> 00:10:11,400 response. It's increasing our cortisol, 183 00:10:11,400 --> 00:10:13,000 which is making us feel stressed. 184 00:10:13,120 --> 00:10:16,760 And So what I love about Green Goose specifically is not only 185 00:10:16,760 --> 00:10:21,480 is it stimulating the body to do what it already knows how to do, 186 00:10:21,640 --> 00:10:25,520 but then it also has some of those influential experiences 187 00:10:25,520 --> 00:10:28,920 like taking the sting and the itch out that help while we're 188 00:10:28,920 --> 00:10:32,560 increasing oxygen and reducing that inflammation and then 189 00:10:32,560 --> 00:10:36,320 eliminating the other ingredients that put your body 190 00:10:36,320 --> 00:10:38,920 into override. Well, I want to talk a little 191 00:10:38,920 --> 00:10:43,600 bit more about green goo, but I'm actually really, really 192 00:10:43,600 --> 00:10:48,600 interested in what you studied, what you majored in. 193 00:10:48,920 --> 00:10:54,160 Because as you were talking like, yes, this is like, I was 194 00:10:54,160 --> 00:10:58,080 very intentional a couple of years ago and kind of made 195 00:10:58,080 --> 00:11:02,080 adjustments to my social media to where my algorithm is 196 00:11:02,080 --> 00:11:06,080 bringing me positive thoughts and affirmations. 197 00:11:06,080 --> 00:11:10,400 And I have a lot of a lot of people that I follow that are 198 00:11:10,400 --> 00:11:15,400 very, very holistically minded, both body and mind and how what 199 00:11:15,400 --> 00:11:20,800 we think and what we say to ourselves absolutely can change 200 00:11:20,800 --> 00:11:23,920 outcomes. And I feel like so many of us 201 00:11:24,040 --> 00:11:28,800 see this as woo woo. And like you actually got like a 202 00:11:28,800 --> 00:11:34,920 science degree in what I think a lot of us see as like woo woo. 203 00:11:35,080 --> 00:11:39,360 How, how, how is that? How like in the medical field in 204 00:11:39,360 --> 00:11:43,800 general, How was your work perceived and how did you kind 205 00:11:43,800 --> 00:11:46,440 of navigate all of that? Well, at the time it was very 206 00:11:46,440 --> 00:11:48,480 disruptive. To your point, I was the first 207 00:11:48,480 --> 00:11:52,200 health psychology master's program in the country and there 208 00:11:52,200 --> 00:11:55,280 still was not a lot of data to support. 209 00:11:55,280 --> 00:12:00,360 There is anecdotal information and parallel data that you saw 210 00:12:00,400 --> 00:12:04,120 these these convergences, you know, and you saw them coming 211 00:12:04,120 --> 00:12:06,640 together. Fast forward to today, what's 212 00:12:06,640 --> 00:12:12,120 really cool is we're now identifying this more holistic 213 00:12:12,120 --> 00:12:17,080 research approach and there's a lot more data to support what we 214 00:12:17,080 --> 00:12:18,880 were thinking. That was, you know, call it 215 00:12:18,880 --> 00:12:22,040 hypothetical or woo woo, where we're still trying to get the 216 00:12:22,040 --> 00:12:25,160 data, like can we get true through cause and effect 217 00:12:25,160 --> 00:12:27,640 results? And so now you'll, you'll see 218 00:12:27,640 --> 00:12:31,960 where the Journal of Behavioral Medicine is joining forces with 219 00:12:31,960 --> 00:12:35,480 the Journal of Dermatology. And they're putting together 220 00:12:35,720 --> 00:12:40,120 real clinical studies to say, OK, if a person practices, we'll 221 00:12:40,120 --> 00:12:43,800 call it mindfulness activities. And then we'll go ahead and put 222 00:12:43,800 --> 00:12:46,760 fuse into a box. So they're doing gratitude 223 00:12:46,760 --> 00:12:49,680 journals and they're doing some meditation and some deep 224 00:12:49,680 --> 00:12:51,440 breathing in a controlled setting. 225 00:12:51,720 --> 00:12:53,920 And all of these people are suffering from eczema. 226 00:12:54,200 --> 00:12:57,400 Do we get results? And they do, they start to see 227 00:12:57,400 --> 00:13:00,960 and then they study certain markers like your immune system 228 00:13:00,960 --> 00:13:05,680 response starts to go down and then your cortisol goes down. 229 00:13:05,880 --> 00:13:09,960 And then in that you start to see some of the, you know, like 230 00:13:09,960 --> 00:13:15,360 serotonin and dopamine and those kinds of like, like perceptual 231 00:13:15,360 --> 00:13:18,040 neurotransmitters and, and go up. 232 00:13:18,200 --> 00:13:22,120 And so, and then it has a positive impact where they see 233 00:13:22,120 --> 00:13:24,520 the redness of these flare ups go down. 234 00:13:24,720 --> 00:13:28,240 And so those are just some of one of the studies that prompted 235 00:13:28,240 --> 00:13:31,800 a lot more research in this area that is fascinating to really 236 00:13:31,800 --> 00:13:34,240 support that. And I think, you know, one of my 237 00:13:34,240 --> 00:13:37,720 visions with green goo is really leaning in more into that 238 00:13:37,720 --> 00:13:42,080 education because it's a real opportunity to look at our skin 239 00:13:42,080 --> 00:13:47,040 in a different way, as really a as a signal, a form of 240 00:13:47,040 --> 00:13:49,480 communication and a way that we can nourish. 241 00:13:49,600 --> 00:13:51,680 Because you've kind of always looked at the skin is kind of 242 00:13:51,680 --> 00:13:53,880 cosmetic. And as a result, we've been 243 00:13:53,880 --> 00:13:56,040 feeding it things that aren't great. 244 00:13:56,200 --> 00:14:00,760 And you think about the consumer goods that we engage in. 245 00:14:00,920 --> 00:14:03,840 There's things that are touched, they're topical, they're 246 00:14:03,840 --> 00:14:06,360 fragrances. Those are all things that are 247 00:14:06,360 --> 00:14:09,280 enhancing our mood. But unfortunately we're using 248 00:14:09,280 --> 00:14:13,240 synthetic fragrant fragrances. You know, we're using petroleum 249 00:14:13,280 --> 00:14:17,080 to have that surfactant, but it's not, you know, good for the 250 00:14:17,080 --> 00:14:19,960 semi permeal membrane and it's pulling the moisture out. 251 00:14:20,120 --> 00:14:23,800 And so I think we're at this beautiful intersection where us 252 00:14:23,800 --> 00:14:27,960 as humans have recognized that this is possible. 253 00:14:28,040 --> 00:14:31,560 And now the data and the research is starting to come up 254 00:14:31,560 --> 00:14:34,560 to speed. And then you go back to our pets 255 00:14:34,560 --> 00:14:38,840 and how we're engaging in it. We're always in a state of hyper 256 00:14:38,840 --> 00:14:41,080 signal. You bet our pets are. 257 00:14:41,480 --> 00:14:45,600 And then you see it in their skin and these chronic hotspots 258 00:14:45,600 --> 00:14:48,560 that they're having and inflammation that they're having 259 00:14:49,120 --> 00:14:51,200 and, and they're really just mirroring our journey. 260 00:14:51,200 --> 00:14:54,480 Well, that is very interesting because, you know, functionally 261 00:14:54,480 --> 00:14:59,320 speaking, when we think of skin issues, we think of gut issues 262 00:14:59,560 --> 00:15:04,320 like there's dysfunction in the gut that has made its way to the 263 00:15:04,520 --> 00:15:07,320 skin, to the outside to where we can actually see it. 264 00:15:07,480 --> 00:15:13,360 But we we also have to address everything environmentally, 265 00:15:13,400 --> 00:15:16,760 including those topicals, including fragrances and being 266 00:15:16,760 --> 00:15:21,680 plugins and candles and like all of the things that that we're 267 00:15:21,680 --> 00:15:25,400 exposed to. And then we think of how our 268 00:15:25,400 --> 00:15:28,640 pets are so much smaller than we are, yet they're exposed to the 269 00:15:28,640 --> 00:15:34,480 same things as we are. Actually had a water expert on 270 00:15:34,480 --> 00:15:38,920 the podcast and he was talking about how, you know, the 271 00:15:39,760 --> 00:15:43,120 contaminants in the water in all 50 states, Like it doesn't 272 00:15:43,120 --> 00:15:44,720 matter where you live in the United States. 273 00:15:44,720 --> 00:15:48,720 And this is, you know, I'm sure similar in, in other countries, 274 00:15:48,720 --> 00:15:53,600 but the EPA sets these, you know, maximums which aren't 275 00:15:53,600 --> 00:15:57,000 always adhered to, but they, you know, they, they set the 276 00:15:57,000 --> 00:16:01,960 maximums, but the maximums are set based on like 170 LB male. 277 00:16:02,120 --> 00:16:07,920 So even as a female, we're already getting more than what 278 00:16:07,920 --> 00:16:12,160 we should probably because the limits are set for, for men. 279 00:16:12,240 --> 00:16:15,720 But then if we think about our pets, like how much smaller they 280 00:16:15,720 --> 00:16:20,240 are than us, we have a 10 LB cat or a 20 LB dog, they're getting, 281 00:16:21,960 --> 00:16:26,600 I don't know, like almost 200% they should be getting. 282 00:16:26,640 --> 00:16:30,320 We don't and not even should be getting, but like the maximum 283 00:16:30,320 --> 00:16:33,960 allowed levels for what's considered, you know, still, 284 00:16:33,960 --> 00:16:35,840 still to be in, in health ranges. 285 00:16:35,840 --> 00:16:38,120 Like ideally none. Like if we're talking about like 286 00:16:38,120 --> 00:16:40,560 heavy metals and things like ideally none. 287 00:16:40,880 --> 00:16:44,520 But you know, they, they set these maximums because they feel 288 00:16:44,520 --> 00:16:47,360 like it's not possible to, to, to just not have any. 289 00:16:47,360 --> 00:16:51,800 But there there's so much in our environment that we don't think. 290 00:16:52,680 --> 00:16:56,920 Just like, I don't want to say he blew my mind, but it was 291 00:16:56,960 --> 00:16:59,360 because it's like, yeah, that makes so much sense when he said 292 00:16:59,360 --> 00:17:02,880 it, but I just hadn't thought about it like that at all. 293 00:17:03,000 --> 00:17:08,000 Like I said, even as a woman, we're getting more than than the 294 00:17:08,000 --> 00:17:11,880 maximum allowed levels just because the limits are set for 295 00:17:11,880 --> 00:17:14,119 or the maximums are set for for men. 296 00:17:14,119 --> 00:17:20,680 But to talk more about the like the power of the brain, I and of 297 00:17:20,680 --> 00:17:26,760 course this was a fiction novel that I was, I was reading, but I 298 00:17:26,760 --> 00:17:31,400 know it's based on somebody's truth somewhere. 299 00:17:31,480 --> 00:17:35,480 Look at Joe Dispenza. But I read this book and in it 300 00:17:35,640 --> 00:17:38,840 the, the main character's mother, they considered her to 301 00:17:38,840 --> 00:17:42,600 be like this hippie woo woo like disconnected with reality kind 302 00:17:42,600 --> 00:17:47,880 of person who had a brain tumor, who lived like 20 years past 303 00:17:47,880 --> 00:17:51,920 when they said she should live because she meditated every day 304 00:17:51,920 --> 00:17:54,520 and she told herself that the tumor was shrinking and the 305 00:17:54,520 --> 00:17:58,880 tumor did shrink. And I, I think it's not typical 306 00:17:59,280 --> 00:18:03,880 and it's not, not necessarily like scientific and we, we 307 00:18:03,880 --> 00:18:07,040 haven't done studies like this necessarily, but there are 308 00:18:07,040 --> 00:18:11,320 people out there who are very outspoken about the power of our 309 00:18:11,320 --> 00:18:15,720 mind and just that what we think is what, what happens. 310 00:18:15,720 --> 00:18:19,280 Like if we think I'd, I say this to my, my partner all the time, 311 00:18:19,280 --> 00:18:23,360 he's like, he has a negative relationship with money. 312 00:18:23,440 --> 00:18:26,160 And I'm like, if you have a negative relationship with 313 00:18:26,160 --> 00:18:29,600 money, money doesn't want to be around you, right? 314 00:18:29,600 --> 00:18:35,160 Like have it like if it's hard, it's hard to change our our 315 00:18:35,160 --> 00:18:38,960 mindset when we have a past experiences that are to the 316 00:18:38,960 --> 00:18:44,760 contrary, but to actually say and put out into our field, into 317 00:18:44,840 --> 00:18:50,160 our awareness positivity, into things that are generally 318 00:18:50,160 --> 00:18:52,560 perceived as negative. Like we can act. 319 00:18:52,560 --> 00:18:55,000 I feel like we can actually, I don't know, I don't know where 320 00:18:55,000 --> 00:18:57,360 I'm going with this. I'm just curious, like, what do 321 00:18:57,360 --> 00:18:59,840 you do? How do you like when, as 322 00:18:59,840 --> 00:19:03,600 somebody who actually studied this stuff, how do you approach 323 00:19:03,600 --> 00:19:06,040 the subject with people? What are some of your like tips 324 00:19:06,040 --> 00:19:08,280 and tricks? Because when, and I'm saying 325 00:19:08,280 --> 00:19:11,560 this not just for us as humans, I think this is incredibly 326 00:19:11,560 --> 00:19:16,160 beneficial for us as humans, but our pets absorb everything about 327 00:19:16,160 --> 00:19:18,760 our energy. Like if our energy is off or 328 00:19:18,760 --> 00:19:20,600 negative, our pets are suffering. 329 00:19:20,840 --> 00:19:23,240 They are, Oh my goodness, so much I want to share here. 330 00:19:23,240 --> 00:19:27,280 So I was going through a really difficult time. 331 00:19:27,480 --> 00:19:32,440 I was entrepreneurial burnout, you know, I was just go, go, go 332 00:19:33,280 --> 00:19:37,440 and hit a crisis in the company and we we essentially almost 333 00:19:37,440 --> 00:19:41,000 lost everything. And I had to I had to really 334 00:19:41,000 --> 00:19:44,640 take a step back and think about how I wanted to live. 335 00:19:44,960 --> 00:19:49,560 And I had a mentor coach. And you know, when you're in 336 00:19:49,560 --> 00:19:52,400 that state, you almost don't, you know, they say this thing, 337 00:19:52,400 --> 00:19:54,040 you can't force a horse to drink. 338 00:19:54,040 --> 00:19:56,320 You can take him to the water. You know, when you're in that 339 00:19:56,320 --> 00:19:58,560 state, you almost don't even know what to do right, because 340 00:19:58,560 --> 00:20:00,800 your mind takes over and burnout. 341 00:20:00,800 --> 00:20:02,840 It's an interesting when he thing when you think about. 342 00:20:03,280 --> 00:20:06,920 What it feels like, like you're fatigued and you don't have 343 00:20:06,920 --> 00:20:10,560 energy, but your mind is racing. It's like this like disconnect 344 00:20:10,600 --> 00:20:13,640 and dissonance at the same time of your mind and your body. 345 00:20:13,640 --> 00:20:16,720 And he's like, hey, you know what, Jody, it is time for 346 00:20:16,720 --> 00:20:20,360 mental fitness boot camp. And he's like, we need to build 347 00:20:20,360 --> 00:20:24,600 the neural pathways. And he knew me and how I 348 00:20:24,600 --> 00:20:27,760 appreciate science and he started giving me just a lot of 349 00:20:27,760 --> 00:20:29,400 data to support why this would work. 350 00:20:29,400 --> 00:20:33,240 And he's like, I want you to set your alarm every three hours and 351 00:20:33,240 --> 00:20:36,280 you're going to do presence exercises because when you're in 352 00:20:36,280 --> 00:20:40,040 a state of presence, you flood your body with all of these 353 00:20:40,040 --> 00:20:43,760 neurotransmitters and you forge new paths and new ways of 354 00:20:43,760 --> 00:20:47,160 thinking where all of a sudden you are. 355 00:20:47,160 --> 00:20:50,600 And it's more expansive. It's, it's less fight or fight. 356 00:20:50,600 --> 00:20:54,280 And then higher functioning skills come in because you're 357 00:20:54,280 --> 00:20:57,640 now don't have your frontal lobe taking over your amygdala with, 358 00:20:58,000 --> 00:21:00,920 you know, all these emotions that are overriding your ability 359 00:21:00,920 --> 00:21:03,360 to, to really decide what to do because you're kind of in the 360 00:21:03,360 --> 00:21:05,960 past and you're kind of in the future, but you're not present. 361 00:21:06,120 --> 00:21:09,040 And so every three hours my alarm would go off and he's 362 00:21:09,040 --> 00:21:10,640 like, and you stop what you're doing. 363 00:21:10,760 --> 00:21:13,360 And here are what presence exercises mean. 364 00:21:13,560 --> 00:21:18,160 So I would have to go for a 2 minute walk and feel my muscles. 365 00:21:18,160 --> 00:21:21,720 Start with your feet and just work your way up until you get 366 00:21:21,720 --> 00:21:23,520 to your shoulders and into your breath. 367 00:21:23,520 --> 00:21:26,480 And that is the only thing you focus on is that muscle. 368 00:21:26,560 --> 00:21:29,400 And every time a thought comes in, you let it go out and you 369 00:21:29,400 --> 00:21:31,400 just go back to focus on that muscle. 370 00:21:31,560 --> 00:21:35,240 The next one was, I want you to hear the sound that's furthest 371 00:21:35,240 --> 00:21:38,640 away and only focus on that sound for 30 seconds. 372 00:21:38,640 --> 00:21:41,720 And then I want you to come in and I want you to think, I want 373 00:21:41,720 --> 00:21:45,160 you to hear the sound that's closest to you and only focus on 374 00:21:45,160 --> 00:21:47,400 that sound and do that for 30 seconds. 375 00:21:47,680 --> 00:21:51,520 And then sometimes go back and forth so you can feel your, your 376 00:21:51,720 --> 00:21:54,920 shift in that exercise of forcing yourself to go back and 377 00:21:54,920 --> 00:21:57,000 forth. Look at our horizon, look at the 378 00:21:57,000 --> 00:22:00,200 clouds, only look at the clouds. So the point is, is to get 379 00:22:00,200 --> 00:22:04,760 visual, auditory, physical, you know, feeling your fingers, 380 00:22:05,040 --> 00:22:09,280 doing your breath and you kind of go through different kinds of 381 00:22:09,440 --> 00:22:12,920 those, those exercises that allow you to get present because 382 00:22:12,920 --> 00:22:14,560 you think about when you're washing your hands, you're just 383 00:22:14,560 --> 00:22:17,400 like rushing to wash your hands. But then you get to a place 384 00:22:17,400 --> 00:22:20,120 where you start to recognize you're not present. 385 00:22:20,320 --> 00:22:23,120 And so then you go and you're washing your hands and you stop 386 00:22:23,120 --> 00:22:25,600 and you actually think about washing your hands and you get 387 00:22:25,600 --> 00:22:28,120 in that moment. And what that does is it changes 388 00:22:28,120 --> 00:22:31,960 your neuro pathways and then it has this, this positive impact 389 00:22:31,960 --> 00:22:34,880 on all of your systems, right? You're no longer in fight or 390 00:22:34,880 --> 00:22:36,840 flight. So again, the cortisol goes 391 00:22:36,840 --> 00:22:40,680 down, the inflammation goes down, clarity comes in. 392 00:22:41,040 --> 00:22:44,240 And when you build that muscle the same way you go to the gym 393 00:22:44,240 --> 00:22:47,440 and you work out, you feel the difference being in a stressful 394 00:22:47,440 --> 00:22:50,200 situation, you're able to take your hand off the hot stove 395 00:22:50,200 --> 00:22:52,120 quicker. You're like, OK, just have the 396 00:22:52,320 --> 00:22:55,160 human experience. I needed to react, but I'm not 397 00:22:55,160 --> 00:22:57,640 going to stay in that state for too long. 398 00:22:57,840 --> 00:23:00,880 I'm going to bring myself back to the moment and, and all of a 399 00:23:00,880 --> 00:23:03,080 sudden you feel the difference in your body. 400 00:23:03,160 --> 00:23:08,560 And so it very much is a, and I don't know what to call it other 401 00:23:08,560 --> 00:23:11,520 than, you know, your mental fitness muscle that you have to 402 00:23:11,520 --> 00:23:15,320 spend time on in that same way. And I love how you have set up 403 00:23:15,320 --> 00:23:19,080 your social feed to serve you in that way because that very much 404 00:23:19,080 --> 00:23:23,200 gets you present while building off of the positive impact that 405 00:23:23,200 --> 00:23:26,480 can have on the various neurotransmitters that need to 406 00:23:26,480 --> 00:23:29,920 be released in a way that get your systems in alignment. 407 00:23:30,560 --> 00:23:35,280 I think there's a lot of studies, at least what I have 408 00:23:35,280 --> 00:23:42,120 learned from in is it Doctor Amos, Amos with the TBI, the 409 00:23:42,120 --> 00:23:46,080 traumatic brain injury studies that he has done with building 410 00:23:46,440 --> 00:23:48,760 new neural pathways in the brain. 411 00:23:48,760 --> 00:23:51,920 Because you know, a traumatic brain injury is, is just that 412 00:23:51,920 --> 00:23:56,000 you've lost, you have cut, you've severed neural pathways. 413 00:23:56,000 --> 00:23:59,480 And it's like the for the longest time we just thought, 414 00:23:59,680 --> 00:24:02,640 well, they're severed, they're gone, you're never going to 415 00:24:02,640 --> 00:24:05,280 regain them. But the body is amazing. 416 00:24:05,720 --> 00:24:11,400 And so if you are intentional, you can not reconnect what was 417 00:24:11,400 --> 00:24:14,400 severed, but build new, build around. 418 00:24:14,400 --> 00:24:18,680 And I just, I find that to be so fascinating because I know even 419 00:24:18,680 --> 00:24:21,560 five years ago I was a pretty negative person. 420 00:24:21,560 --> 00:24:24,000 I grew up that way. That's what I learned. 421 00:24:24,000 --> 00:24:25,400 I didn't know anything different. 422 00:24:25,400 --> 00:24:29,400 My whole family, my mom, very negative people. 423 00:24:29,760 --> 00:24:34,040 And I had to be very intentional about changing the way I think, 424 00:24:34,200 --> 00:24:38,080 changing the words I use, changing how I perceive 425 00:24:38,080 --> 00:24:40,520 situations, especially negative situations, especially 426 00:24:40,520 --> 00:24:43,640 situations where it's like everything is going wrong. 427 00:24:43,800 --> 00:24:46,520 And I just have to sit back and say, say this is happening for a 428 00:24:46,520 --> 00:24:48,080 reason. I don't know what that reason is 429 00:24:48,080 --> 00:24:50,440 yet, but everything is going to work out because everything 430 00:24:50,440 --> 00:24:52,480 always works out. You know, just all of these 431 00:24:52,480 --> 00:24:55,640 things that we say. And I think that again, we're 432 00:24:55,640 --> 00:24:58,200 not just changing our lives for the better. 433 00:24:58,200 --> 00:25:01,480 We're changing our pets lives for the better because they live 434 00:25:01,640 --> 00:25:04,480 in the same environment, in the same energy that we do. 435 00:25:04,480 --> 00:25:08,600 And I know just working one-on-one with pets. 436 00:25:08,600 --> 00:25:13,520 And I don't necessarily get into like the depths of this type of 437 00:25:13,520 --> 00:25:18,680 work with, with my clients, but I see so many overlaps, so many 438 00:25:18,680 --> 00:25:23,720 connections, so many similarities between what people 439 00:25:23,720 --> 00:25:28,360 are bringing to me that is going on Healthwise and their pets and 440 00:25:28,360 --> 00:25:32,400 what they or someone else in the home is also going through. 441 00:25:32,600 --> 00:25:35,200 I can't tell you how many dogs I have worked with that have some 442 00:25:35,200 --> 00:25:38,440 sort of autoimmune disease and their owner also has an 443 00:25:38,440 --> 00:25:41,000 autoimmune disease. This fascinates me. 444 00:25:41,000 --> 00:25:44,160 But I do want to get back to Gringo, because I know that's 445 00:25:44,160 --> 00:25:47,280 why you're actually here. Well, and I'll add one more 446 00:25:47,280 --> 00:25:50,040 thing to you. Like one of the greatest gifts 447 00:25:50,040 --> 00:25:53,880 that pets have is getting you present because they really 448 00:25:53,880 --> 00:25:57,320 their authentic state is being present as well. 449 00:25:57,320 --> 00:26:01,080 So when you can take a moment and be present with your pet, 450 00:26:01,280 --> 00:26:04,040 there's this beautiful exchange that's going on. 451 00:26:04,120 --> 00:26:08,080 And so I also invite that is your every three hour boot camp, 452 00:26:08,120 --> 00:26:10,960 you know, just go snuggle up with your pet for a little bit 453 00:26:10,960 --> 00:26:13,320 and it will really ground both of you. 454 00:26:14,280 --> 00:26:19,080 Yeah, it does. I look at my dog often and I'm 455 00:26:19,080 --> 00:26:22,080 like you were she, she'll be looking at me and I'm like, you 456 00:26:22,080 --> 00:26:24,800 were in the moment. And I have to remind myself, let 457 00:26:24,800 --> 00:26:29,040 me be in the moment with her. And it's not, it's not always 458 00:26:29,040 --> 00:26:32,240 easy. I mean, the world is moving at 459 00:26:32,240 --> 00:26:35,240 such a fast pace and we feel like we have to keep up, 460 00:26:35,240 --> 00:26:36,880 especially as entrepreneurs, right? 461 00:26:36,880 --> 00:26:40,360 Like we have a business, we have people counting on us. 462 00:26:40,360 --> 00:26:46,440 We have whether that's employees or I mean, for me, it's clients 463 00:26:46,440 --> 00:26:48,480 and people that listen to this podcast. 464 00:26:48,480 --> 00:26:51,960 Like I have a sense of responsibility to put out good 465 00:26:51,960 --> 00:26:55,920 content for them to make sure I have an episode out every single 466 00:26:55,920 --> 00:26:59,160 week, to make sure that I'm posting on social media so they 467 00:26:59,160 --> 00:27:01,560 don't forget that there's an episode about every like, 468 00:27:01,880 --> 00:27:03,720 there's a sense of responsibility there. 469 00:27:03,720 --> 00:27:05,960 And it is. It can be really hard, really, 470 00:27:05,960 --> 00:27:09,600 really hard. But OK, let's get back to green 471 00:27:09,600 --> 00:27:11,640 goo. And I, I do want to talk a 472 00:27:11,640 --> 00:27:14,240 little bit more about like the formulations. 473 00:27:14,240 --> 00:27:17,720 But before we do that, since we're talking more in the like 474 00:27:17,720 --> 00:27:21,680 personal development space, how is it working with family? 475 00:27:21,680 --> 00:27:23,480 Like I'm sure there are struggles. 476 00:27:23,480 --> 00:27:25,840 I have worked with family in the past and there are struggles. 477 00:27:25,840 --> 00:27:30,200 So how, how did that come about? How do you work together? 478 00:27:30,200 --> 00:27:31,480 Because I'm sure it's not always. 479 00:27:31,520 --> 00:27:34,520 Easy well, we're really proactive thankfully and that 480 00:27:34,520 --> 00:27:36,840 definitely helped us build a solid foundation. 481 00:27:36,840 --> 00:27:39,920 I think growing up in the military helped a lot too 482 00:27:39,920 --> 00:27:43,600 because it's like we had this like natural family operating 483 00:27:43,600 --> 00:27:46,760 system already. When you're moving that often 484 00:27:46,760 --> 00:27:50,840 and you're packing a house up and unpacking it and being new 485 00:27:50,840 --> 00:27:56,640 at the new school, you, you develop not only a deep respect 486 00:27:56,640 --> 00:27:59,680 and dependency on each other because you're like, that's 487 00:27:59,680 --> 00:28:03,200 going to be my next friend in the next place, but you also 488 00:28:03,200 --> 00:28:08,080 have to work as a unit together. And then my dad was just always 489 00:28:08,080 --> 00:28:10,600 this amazing leader for lots of reasons. 490 00:28:10,600 --> 00:28:14,200 But to pull from that, he, he really looked at his military 491 00:28:14,200 --> 00:28:17,240 team in this more like familial way. 492 00:28:17,320 --> 00:28:21,000 And so it just taught us some acumen early on around 493 00:28:21,000 --> 00:28:25,080 communication and going into the business where we had heard so 494 00:28:25,080 --> 00:28:29,520 much about family businesses being toxic and not succeeding. 495 00:28:29,520 --> 00:28:32,680 And we were so worried that that would happen to us that we 496 00:28:32,680 --> 00:28:36,400 sought council before. And I was like, OK, what are 497 00:28:36,400 --> 00:28:40,480 some good hygiene practices that we can institute so that we 498 00:28:40,480 --> 00:28:43,360 don't want to clobber each other and the business doesn't fall 499 00:28:43,360 --> 00:28:45,600 apart. And one of the things that they 500 00:28:45,600 --> 00:28:49,760 said was if you create a toxic environment, you're also going 501 00:28:49,760 --> 00:28:53,440 to you're going to invite toxic employees if there's just a way 502 00:28:53,440 --> 00:28:56,080 of how that happens. And so it can be a very 503 00:28:56,080 --> 00:28:59,520 dysfunctional unit. And one of the advices or 504 00:28:59,520 --> 00:29:03,000 counsel that they gave us was figure out everyone's superpower 505 00:29:03,000 --> 00:29:06,440 and respect that lane, put them in that job description same way 506 00:29:06,440 --> 00:29:10,240 you would another employee and give them full autonomy the same 507 00:29:10,240 --> 00:29:13,640 way you would another employee. And that was, I mean, it's felt 508 00:29:13,640 --> 00:29:16,720 like a no brainer, but in practice is very different, 509 00:29:16,720 --> 00:29:18,560 right? Because a family member can 510 00:29:18,560 --> 00:29:21,040 trigger you in a way that no one else can. 511 00:29:21,040 --> 00:29:26,320 And you also feel like you have the right to monitor them in a 512 00:29:26,320 --> 00:29:29,400 different way in a different capacity and give them feedback 513 00:29:29,400 --> 00:29:32,280 in a different capacity. And we had to really create 514 00:29:32,280 --> 00:29:37,560 those lines and it, it, what it did for us was incredible. 515 00:29:37,560 --> 00:29:41,360 And, and our team saw how we operated that way. 516 00:29:41,360 --> 00:29:44,200 And so they didn't feel like anyone was getting any special 517 00:29:44,200 --> 00:29:46,600 privileges. And yet they still got to feel 518 00:29:46,600 --> 00:29:50,120 that family love and that unconditional nature in it. 519 00:29:50,200 --> 00:29:53,120 Now, it doesn't mean that there wasn't times where, you know, we 520 00:29:53,120 --> 00:29:55,160 had our moments. And my sister and I are so 521 00:29:55,160 --> 00:29:56,960 close. Like she graduated from high 522 00:29:56,960 --> 00:29:58,720 school early to come to college with me. 523 00:29:58,720 --> 00:30:01,600 We were roommates in college. She lives one house down. 524 00:30:01,920 --> 00:30:04,520 You know, we're, we're always, we've always been super tight. 525 00:30:04,800 --> 00:30:07,400 So she and I can have like, I'll call it a blowout. 526 00:30:07,400 --> 00:30:10,720 And the next minute we're we're back happy as can be. 527 00:30:10,880 --> 00:30:14,320 Well, our partners weren't used to that, you know, so they'd see 528 00:30:14,320 --> 00:30:16,760 us like have a moment and then we're like, OK, great. 529 00:30:16,760 --> 00:30:18,680 And we move on. And then they're both like, how 530 00:30:18,680 --> 00:30:21,120 do we deal with this? So there was that, you know, 531 00:30:21,120 --> 00:30:23,600 that piece that we didn't even know was going to become a 532 00:30:23,600 --> 00:30:26,320 dynamic. And so we had to address that as 533 00:30:26,320 --> 00:30:28,840 well because you have to remember, like, not only is 534 00:30:28,840 --> 00:30:30,760 there you're working with family, but then there's 535 00:30:30,760 --> 00:30:34,600 relationships within the family. And then those dynamics. 536 00:30:35,080 --> 00:30:38,360 It was just staying ahead of it and being good stewards of it 537 00:30:38,360 --> 00:30:40,760 and always going with the mindset, Let's try to be 538 00:30:40,760 --> 00:30:44,440 proactive instead of reactive. And as long as we did that, if 539 00:30:44,440 --> 00:30:48,560 we encountered new situations, we were typically pretty good at 540 00:30:48,880 --> 00:30:53,160 getting them addressed. I'm sure it helps to have a 541 00:30:53,160 --> 00:30:58,680 shared mission of purpose for actually doing good and putting 542 00:30:58,800 --> 00:31:02,680 good out into the world instead of just, hey, this is going to 543 00:31:02,680 --> 00:31:03,800 make us money. Right. 544 00:31:04,160 --> 00:31:08,560 We had so and still do. We have so much alignment on the 545 00:31:08,560 --> 00:31:12,000 mission and the vision. And you're right, that anchor, 546 00:31:12,000 --> 00:31:14,640 that North Star was huge for us as well. 547 00:31:14,640 --> 00:31:16,080 And it was good for the team too. 548 00:31:16,400 --> 00:31:20,200 Because when you are faced with crises, crises like the pandemic 549 00:31:20,200 --> 00:31:24,160 or, you know, failed investment partners, you know how to get 550 00:31:24,160 --> 00:31:28,080 back to the, to the core and, and then you really, you stick 551 00:31:28,080 --> 00:31:29,480 together through some tough times. 552 00:31:29,520 --> 00:31:36,440 So your sister being the herbalist and midwife, I imagine 553 00:31:36,440 --> 00:31:41,600 had probably the biggest role in actually formulating the 554 00:31:41,600 --> 00:31:45,880 products. What are those formulations 555 00:31:46,920 --> 00:31:51,400 like, like how you talked a little bit earlier about not 556 00:31:51,400 --> 00:31:56,520 only, you know, aiding and healing and supporting the 557 00:31:56,520 --> 00:32:00,200 immune system, but also with pain management. 558 00:32:00,200 --> 00:32:04,120 And so how I guess I'm just trying to get a little bit of 559 00:32:04,120 --> 00:32:08,480 like insider information as to how these formulations come 560 00:32:08,480 --> 00:32:09,280 about. It's. 561 00:32:09,320 --> 00:32:13,040 Been such a fun journey to see these these formulations and 562 00:32:13,040 --> 00:32:15,640 products evolve. So when we first started making 563 00:32:15,640 --> 00:32:18,000 them, we were growing the herbs in our backyard. 564 00:32:18,200 --> 00:32:22,800 We had bees, we're drying the herbs on old screen doors and 565 00:32:22,800 --> 00:32:25,200 then taking it through this infusion cycle. 566 00:32:25,200 --> 00:32:29,960 And our whole kitchen was just a giant production facility and it 567 00:32:29,960 --> 00:32:33,120 was so busy that we had to actually take our outdoor 568 00:32:33,120 --> 00:32:36,920 camping equipment and build a kitchen outside so that we could 569 00:32:36,920 --> 00:32:39,720 cook our food. And so my sister being the 570 00:32:39,720 --> 00:32:42,880 herbalist and it's this like beautiful intersection for her 571 00:32:42,880 --> 00:32:46,440 as well because she had the herbal knowledge, but then she 572 00:32:46,440 --> 00:32:50,840 also just is very intuitive and knowing plants and, and she got 573 00:32:50,840 --> 00:32:53,640 that from my mom. My mom always loved plants and 574 00:32:53,640 --> 00:32:55,840 every time we would move, we'd always have our potted plants 575 00:32:55,840 --> 00:32:59,360 with us as a master gardener and so forth. 576 00:32:59,360 --> 00:33:03,160 And so, and then where I could fit in is having the science 577 00:33:03,160 --> 00:33:07,520 background and going, OK, we need to be able to make this 578 00:33:07,520 --> 00:33:11,120 formula stable, be able to take it to manufacturing. 579 00:33:11,240 --> 00:33:14,720 And then because I was so data-driven, looking at, you 580 00:33:14,720 --> 00:33:17,120 know, what is it that the customer is looking for? 581 00:33:17,120 --> 00:33:19,800 Is there is it just an antiseptic or are they looking 582 00:33:19,800 --> 00:33:21,240 to take this thing in the itch out? 583 00:33:21,400 --> 00:33:28,400 And so, and then my mom being so techie, which is great, learned 584 00:33:28,520 --> 00:33:31,480 she was actually the one who learned that the FDA was 585 00:33:31,480 --> 00:33:34,440 starting to recognize certain herbs as having medicinal 586 00:33:34,440 --> 00:33:36,960 properties. So she could bring that wisdom 587 00:33:37,000 --> 00:33:40,480 and say, OK, guys, like, you know, great news, we love 588 00:33:40,480 --> 00:33:42,600 calendula. So does the FDA. 589 00:33:42,800 --> 00:33:46,080 Let's make sure that now we know the calendula, we call it 590 00:33:46,240 --> 00:33:49,880 antifungal, anti yeast, antimicrobial and a skin repair, 591 00:33:50,040 --> 00:33:52,520 but the FDA is calling it an astringent. 592 00:33:52,520 --> 00:33:54,560 Now we can like really lean in there. 593 00:33:54,760 --> 00:33:59,840 So all of those factors really leaned into and took shape for 594 00:33:59,840 --> 00:34:02,000 why the formulas became what they became. 595 00:34:02,000 --> 00:34:05,720 So like our green goo first aid, that is the topical antiseptic 596 00:34:05,720 --> 00:34:08,560 for humans and plant or humans and pets and babies. 597 00:34:08,560 --> 00:34:11,880 We knew that we didn't want it to just be for cuts and scrapes. 598 00:34:11,920 --> 00:34:13,679 We wanted it to be that Swiss army. 599 00:34:13,679 --> 00:34:17,800 So taking the sing out, reducing the bleeding and speeding up the 600 00:34:17,800 --> 00:34:20,159 healing. And so that that formula has 601 00:34:20,159 --> 00:34:23,040 like 13 herbs in it. And what's really cool because 602 00:34:23,040 --> 00:34:26,560 of my sister's Herbology background, is that, you know, 603 00:34:26,639 --> 00:34:33,400 so calendula has a skin repair component and plantain has a wet 604 00:34:33,400 --> 00:34:37,080 is nature's Band-Aid. And Yarrow helps slow down the 605 00:34:37,080 --> 00:34:39,159 bleeding. But you put them all together, 606 00:34:39,280 --> 00:34:43,480 it also increases oxygen to the wound site and speeds up that 607 00:34:43,480 --> 00:34:46,639 repair process. And so she really understood how 608 00:34:46,639 --> 00:34:49,080 the plants work with each other as well. 609 00:34:49,199 --> 00:34:53,239 And so when we went to scale, nobody was making extracting 610 00:34:53,239 --> 00:34:56,159 from plants. And so that was the real trick 611 00:34:56,159 --> 00:34:59,320 that we did, didn't want to compromise that process because 612 00:34:59,320 --> 00:35:02,920 that's why it works so well. And if we did, not only could we 613 00:35:02,920 --> 00:35:07,000 compromise the efficacy because we would hurt the integrity of 614 00:35:07,000 --> 00:35:10,280 the plant because if you expose it to high heat or different 615 00:35:10,280 --> 00:35:13,440 kinds of chemicals, it can denature it and then dilute 616 00:35:13,440 --> 00:35:17,200 those compounds. But then in addition, oftentimes 617 00:35:17,200 --> 00:35:21,240 any of those processes introduce other synthetic ingredients that 618 00:35:21,240 --> 00:35:24,240 we didn't want to include that also impact the efficacy. 619 00:35:24,320 --> 00:35:27,480 And so we had to find a manufacturer who who's willing 620 00:35:27,480 --> 00:35:29,840 to scale and support it. And it actually took someone 621 00:35:29,840 --> 00:35:33,640 whose son had eczema, he tried our product and he's like, we 622 00:35:33,640 --> 00:35:35,120 got to get green goo to the world. 623 00:35:35,120 --> 00:35:37,840 We will figure out a way. So now we have a dedicated line 624 00:35:37,840 --> 00:35:40,200 with a dedicated team with a dedicated process. 625 00:35:40,520 --> 00:35:43,320 And we still bring the plants to the manufacturing facility where 626 00:35:43,320 --> 00:35:45,160 we take it through that in process. 627 00:35:45,360 --> 00:35:48,040 And you'll love that. This particular product, the 628 00:35:48,040 --> 00:35:51,600 first aid, it was the military and it was the animal lovers who 629 00:35:51,600 --> 00:35:54,360 put it on the map because it was the animal lovers. 630 00:35:54,400 --> 00:35:56,760 And we have a, a big poultry following. 631 00:35:56,960 --> 00:36:01,160 So hobby farming and chicken keeping because same thing. 632 00:36:01,240 --> 00:36:03,840 There's nothing that's non-toxic over the counter that's 633 00:36:03,840 --> 00:36:06,280 available. And when a chicken gets wounded, 634 00:36:06,280 --> 00:36:09,280 which is often, whether it's a predator or each other, when 635 00:36:09,280 --> 00:36:12,920 they bleed, they'll Peck each other and themselves to harmful 636 00:36:12,920 --> 00:36:14,040 place. You always have to remove the 637 00:36:14,040 --> 00:36:17,840 chicken, and because our first aid slows down the bleeding and 638 00:36:17,840 --> 00:36:21,920 speeds up the healing and soothes it, you can keep your 639 00:36:21,920 --> 00:36:24,320 flock together. So it was really interesting to 640 00:36:24,320 --> 00:36:28,720 see how people were more inclined to actually take care 641 00:36:28,720 --> 00:36:32,120 of their pets before themselves and bring clean ingredients. 642 00:36:32,160 --> 00:36:34,720 And then they're like, oh wow, I can actually use this for myself 643 00:36:34,720 --> 00:36:37,040 and my family too. So you may have just answered 644 00:36:37,040 --> 00:36:42,360 this question, but earlier you mentioned that it is hard or it 645 00:36:42,360 --> 00:36:46,840 was hard at least to get people out of that mindset of these 646 00:36:47,040 --> 00:36:50,880 chemical petroleum products are all that we have like somebody 647 00:36:50,880 --> 00:36:54,440 who's living a very, very clean life and or crunchy as we like 648 00:36:54,440 --> 00:36:58,040 to call it, very clean living, but they're still reaching for 649 00:36:58,080 --> 00:37:01,800 these chemical first aid products, these petroleum based 650 00:37:01,800 --> 00:37:05,320 first aid products. How is it that you are like 651 00:37:05,320 --> 00:37:08,840 getting out there into market and saying hey guess what guys 652 00:37:08,840 --> 00:37:11,960 like you don't have to reach for these petroleum products, You 653 00:37:11,960 --> 00:37:16,240 can actually have this and instead this all natural plant 654 00:37:16,240 --> 00:37:17,560 medicine? It was so funny. 655 00:37:17,560 --> 00:37:20,080 I remember the first time talking to a national pharmacy 656 00:37:20,080 --> 00:37:23,160 buyer and I said, I've got a plant based Neosporin and he 657 00:37:23,160 --> 00:37:25,600 just about fell out of the seat. He's like, what does that even 658 00:37:25,600 --> 00:37:26,960 mean? I'm like just go home and try 659 00:37:26,960 --> 00:37:28,920 it. And of course he became a fan 660 00:37:28,920 --> 00:37:30,400 and then it made it on the shelf. 661 00:37:30,400 --> 00:37:34,040 And I think that is 10 years ago, no one was using the term 662 00:37:34,040 --> 00:37:36,680 plant based. Thankfully today people 663 00:37:36,680 --> 00:37:40,040 understand what that means more. And I think there's more, 664 00:37:40,040 --> 00:37:43,200 there's more interest that used to be the steer point, like a 665 00:37:43,200 --> 00:37:47,520 smaller population of people who just believed in natural because 666 00:37:47,520 --> 00:37:50,400 it was a lifestyle and maybe even a compromise. 667 00:37:50,400 --> 00:37:53,360 You know, they just did it because they, they wanted to be 668 00:37:53,360 --> 00:37:56,600 a part of that mission and that change, but perhaps it wasn't 669 00:37:56,600 --> 00:37:58,280 going to work better. They even thought it wasn't 670 00:37:58,280 --> 00:38:01,720 going to work better. And so Fast forward to today, 671 00:38:01,960 --> 00:38:04,960 people are looking for those solutions ever. 672 00:38:04,960 --> 00:38:08,520 Oftentimes people come to green view as their last ditch effort 673 00:38:08,520 --> 00:38:12,880 because they still are going through that customer journey of 674 00:38:12,880 --> 00:38:15,360 why I better try this first because it's so severe, I should 675 00:38:15,360 --> 00:38:19,000 try this first. We had a customer last week and 676 00:38:19,000 --> 00:38:23,000 her daughter has severe eczema and they've tried everything. 677 00:38:23,000 --> 00:38:26,360 And so she called us and was like Hey I've heard you know I 678 00:38:26,440 --> 00:38:29,440 have a lot of doubt but I'm willing to try it. 679 00:38:29,600 --> 00:38:34,200 So we gave her a regiment and she took before pictures and she 680 00:38:34,200 --> 00:38:38,920 sent us 2 days ago her one week pictures and she's like, I 681 00:38:39,000 --> 00:38:42,680 cannot believe in one week what we are seeing. 682 00:38:42,680 --> 00:38:45,880 And the pictures are just like startling because it's her skin 683 00:38:45,880 --> 00:38:49,160 is repairing, it's healing. And now she's working on, she's 684 00:38:49,160 --> 00:38:51,240 using the repair product to help with the scarring. 685 00:38:51,240 --> 00:38:54,320 So now the inflammation is gone. Now she's just working through 686 00:38:54,320 --> 00:38:56,520 the scarring. And I've had customers who are 687 00:38:56,520 --> 00:38:58,480 like, I've had Poison Ivy for six months. 688 00:38:58,480 --> 00:39:00,360 Nothing works. I always have to go to the 689 00:39:00,360 --> 00:39:02,080 physician. Last ditch effort. 690 00:39:02,080 --> 00:39:04,640 I'm going to try your product. They try green goo. 691 00:39:04,640 --> 00:39:06,920 It's gone in two days. They're like, what else do you 692 00:39:06,920 --> 00:39:10,320 have? And so the education is really 693 00:39:10,320 --> 00:39:13,680 sharing those stories and sharing this wisdom, being here 694 00:39:13,680 --> 00:39:17,480 with you and sharing that there is an alternative and that there 695 00:39:17,480 --> 00:39:19,880 is an option and it just takes time. 696 00:39:19,960 --> 00:39:23,400 Yeah, it does. One day, that's the hope. 697 00:39:23,480 --> 00:39:27,480 One day that it's not a last ditch, last ditch because that's 698 00:39:27,560 --> 00:39:29,360 honestly how most people find me too. 699 00:39:29,360 --> 00:39:31,040 They're like, I've tried everything. 700 00:39:31,040 --> 00:39:34,520 I don't know what else to do. And that's a hard, hard place to 701 00:39:34,520 --> 00:39:36,480 be. Really, it's a hard place to be 702 00:39:36,480 --> 00:39:41,200 especially we talked, talked about like mindset and you kind 703 00:39:41,200 --> 00:39:45,080 of get in this, this rut of like, I've tried everything. 704 00:39:45,080 --> 00:39:47,640 Nothing's going to work, you know, and, and if you believe 705 00:39:47,640 --> 00:39:49,360 nothing's going to work, then nothing's going to work. 706 00:39:49,400 --> 00:39:54,200 But if you believe something can work, then that that that can 707 00:39:54,200 --> 00:39:56,080 make all the difference in the world. 708 00:39:56,080 --> 00:40:00,600 So Jody, I just want to thank you so much for being here, so 709 00:40:00,600 --> 00:40:03,080 much for sharing about green goo. 710 00:40:03,080 --> 00:40:07,640 I think, I mean, obviously I just love the conversation 711 00:40:07,640 --> 00:40:09,640 around like the power of the mind. 712 00:40:09,680 --> 00:40:12,160 That's fascinating to me. I feel like we could probably 713 00:40:12,160 --> 00:40:15,400 talk you you because you're the expert could probably talk on 714 00:40:15,400 --> 00:40:19,080 that for hours and hours and hours and, you know, having. 715 00:40:20,520 --> 00:40:22,920 Something like this that is plant based, that is all 716 00:40:22,920 --> 00:40:27,600 natural, that is first aid that is unique to me. 717 00:40:27,600 --> 00:40:30,000 There are, you know, there are a handful of products out there 718 00:40:30,000 --> 00:40:34,600 that are newer that kind of market themselves as as being 719 00:40:34,600 --> 00:40:38,240 first aid, but they're not a formulation like this. 720 00:40:38,240 --> 00:40:41,200 They're not complex like this that it's just like a single 721 00:40:41,200 --> 00:40:44,720 ingredient type thing, which can be beneficial in some cases. 722 00:40:44,720 --> 00:40:48,320 But then there are some that I'm very hesitant about because they 723 00:40:48,320 --> 00:40:51,800 can be like natural antibiotics and that's you don't, you know, 724 00:40:51,800 --> 00:40:55,080 that can be just as bad as pharmaceutical antibiotics, 725 00:40:55,600 --> 00:40:59,000 right? So I appreciate that very much. 726 00:40:59,000 --> 00:41:02,600 And and the the careful formulation with the herbal 727 00:41:02,600 --> 00:41:05,880 knowledge, I think that is just incredible. 728 00:41:05,880 --> 00:41:07,440 So thank, thank you so much for what you do. 729 00:41:07,440 --> 00:41:10,280 Thank you for being here to help educate us. 730 00:41:10,280 --> 00:41:12,800 And if you have any last words, please go ahead. 731 00:41:12,800 --> 00:41:15,720 Otherwise, just let us know where we can find you. 732 00:41:33,520 --> 00:41:37,640 I absolutely love engaging with our customers, so please do not 733 00:41:37,640 --> 00:41:38,840 hesitate. Awesome. 734 00:41:38,880 --> 00:41:41,240 Thank you so much Jody for being here. 735 00:41:46,760 --> 00:41:50,920 And with that, I'm going to say have a fabulous rest of your 736 00:41:50,920 --> 00:41:52,600 week. Please give your pets some extra 737 00:41:52,600 --> 00:41:56,000 love for me and from Jody this week and I will talk to you next 738 00:41:56,000 --> 00:41:56,240 week.