1 00:00:00,040 --> 00:00:02,720 Welcome back pet parent. I'm so excited for today's 2 00:00:02,720 --> 00:00:04,520 guest. I've actually been wanting to 3 00:00:04,520 --> 00:00:08,440 have her on for quite some time and it wasn't until we bumped 4 00:00:08,440 --> 00:00:12,160 heads at Super Zoo last year that we were like Oh my gosh, 5 00:00:12,160 --> 00:00:14,720 yes, we actually really need to do we really need to make this 6 00:00:14,720 --> 00:00:17,520 happen? So I have been using 4 Legger 7 00:00:17,520 --> 00:00:22,400 shampoo for years. I actually originally found this 8 00:00:22,400 --> 00:00:27,920 brand because of Doctor Melissa Shelton who is the formulator 9 00:00:27,920 --> 00:00:32,000 for Annamalio essential oils, which I absolutely love and 10 00:00:32,000 --> 00:00:35,800 adore her essential oils and she recommends 4 Legger. 11 00:00:35,800 --> 00:00:40,120 So that's where I found it and I have been using it ever since. 12 00:00:40,120 --> 00:00:42,120 I love how clean this product is. 13 00:00:42,120 --> 00:00:44,400 If you've been following me on social media for any length of 14 00:00:44,400 --> 00:00:47,680 time. Every time I restock, I do a 15 00:00:47,680 --> 00:00:50,320 post about it because I just love it that much. 16 00:00:50,400 --> 00:00:54,040 Unfortunately, fortunately, but unfortunately, it lasts like a 17 00:00:54,040 --> 00:00:57,360 bottle lasts so stinking long that I don't get to post about 18 00:00:57,360 --> 00:00:59,960 it that often. But Melissa, thank you so much 19 00:00:59,960 --> 00:01:02,480 for being here and for creating 4 Legger. 20 00:01:02,480 --> 00:01:06,120 How are you today? I'm great and I'm so excited to 21 00:01:06,120 --> 00:01:10,600 be here with you, too. So now we're going to talk a 22 00:01:10,600 --> 00:01:13,200 little bit about you recently did an e-mail series. 23 00:01:13,200 --> 00:01:16,880 So guys, I will like, if you are not on Melissa's e-mail list, I 24 00:01:16,880 --> 00:01:19,240 will make sure it's it's going to be in the show notes. 25 00:01:19,240 --> 00:01:22,320 Just double check down there and go to her website, get on her 26 00:01:22,320 --> 00:01:25,320 e-mail list because she recently put out this, I want to say it 27 00:01:25,320 --> 00:01:28,440 was a five part e-mail series. And she's continuing to put out 28 00:01:28,440 --> 00:01:30,760 more content in her e-mail series, which is amazing. 29 00:01:30,800 --> 00:01:35,440 Educating on what we actually want to look for in shampoos, 30 00:01:35,440 --> 00:01:38,560 conditioners, and honestly, ingredients that she's talking 31 00:01:38,560 --> 00:01:41,480 about, we can extrapolate to other products as well, like 32 00:01:41,480 --> 00:01:43,320 anything in the grooming space really. 33 00:01:43,440 --> 00:01:46,640 So, but before we get to all of that, I would just love to hear 34 00:01:46,640 --> 00:01:49,920 like a little bit of background about you and why you created 4 35 00:01:49,920 --> 00:01:53,720 Legger. Well, OK, that was was a 36 00:01:53,720 --> 00:01:56,120 journey. I had a little dog named Henry 37 00:01:56,120 --> 00:02:01,360 Clay, and that's him right there, the little white toy 38 00:02:01,360 --> 00:02:05,680 poodle. And he was, you know, I got him, 39 00:02:05,680 --> 00:02:09,320 you know, as a puppy and I had him for, for several years. 40 00:02:09,320 --> 00:02:12,040 He was with me through some really, really difficult times 41 00:02:12,040 --> 00:02:14,400 in my life with loss and, and that. 42 00:02:14,400 --> 00:02:18,800 So when he was 8 years old, he was diagnosed with cancer. 43 00:02:18,800 --> 00:02:22,680 And it was in his urinary tract, which was a little bit of an 44 00:02:22,680 --> 00:02:25,840 unusual place for cancer. But that was right about the 45 00:02:25,840 --> 00:02:30,560 time when a lot of the holistic veterinarians in particular 46 00:02:30,560 --> 00:02:34,280 started noticing a spike in cancer in dogs. 47 00:02:35,160 --> 00:02:37,480 You know, I, of course, back then I didn't know anything 48 00:02:37,520 --> 00:02:40,760 about any of this. I was practicing occupational 49 00:02:40,760 --> 00:02:43,200 therapist. I worked with patients in the 50 00:02:43,200 --> 00:02:46,400 healthcare system with neurological conditions and 51 00:02:46,400 --> 00:02:48,120 orthopedic conditions and all that. 52 00:02:48,120 --> 00:02:51,400 I just didn't know anything about dog Wellness and dog 53 00:02:51,400 --> 00:02:54,200 health at that point. So when he was diagnosed, that 54 00:02:54,200 --> 00:02:57,520 was kind of a shocker because I did everything the vet told me 55 00:02:57,520 --> 00:03:00,960 to do and thought I was doing all of the good things for him. 56 00:03:01,640 --> 00:03:05,760 So he he went through a couple of surgeries over a, a couple of 57 00:03:05,760 --> 00:03:10,480 year period and fortunately his cancer stayed in in the primary 58 00:03:10,480 --> 00:03:14,360 spot, so it didn't move. But then in the third year, I 59 00:03:14,360 --> 00:03:17,120 started noticing his equilibrium was off. 60 00:03:17,120 --> 00:03:20,320 He started having a facial droop and all the things I was very 61 00:03:20,320 --> 00:03:23,080 accustomed to seeing in my human patients. 62 00:03:23,080 --> 00:03:25,920 And I knew that it had metastasized. 63 00:03:26,560 --> 00:03:29,720 The vet confirmed and it had gone to his brain stem. 64 00:03:29,720 --> 00:03:34,280 And actually by that point he was already aspirating and was 65 00:03:34,320 --> 00:03:37,520 was having difficulty. And so the the vet told me he 66 00:03:37,520 --> 00:03:41,640 probably only has about four to five weeks of quality life left 67 00:03:41,720 --> 00:03:44,440 to give. But that dog had another thought 68 00:03:44,440 --> 00:03:46,880 about that. He was my little heart dog. 69 00:03:47,000 --> 00:03:49,320 I love that somebody. I think Doctor Becker was the 70 00:03:49,320 --> 00:03:51,360 first I ever heard talk about a heart dog. 71 00:03:51,360 --> 00:03:58,400 And I love that he actually lived for 13 months past his 72 00:03:58,400 --> 00:04:03,840 four to five weeks prognosis. And I, I know in my heart as 73 00:04:03,840 --> 00:04:08,080 much as I know anything, that dog willed himself to live 74 00:04:08,080 --> 00:04:12,360 because he knew that I had cancer before I knew I had 75 00:04:12,360 --> 00:04:15,600 cancer. And he actually died on the day 76 00:04:15,600 --> 00:04:20,240 I was diagnosed. And so, you know, that was a bad 77 00:04:20,240 --> 00:04:22,440 day. Yeah, Oh my goodness. 78 00:04:23,040 --> 00:04:26,920 And it just immediately went, I had a very aggressive form of 79 00:04:26,920 --> 00:04:30,520 breast cancer and my treatment had to start immediately. 80 00:04:30,560 --> 00:04:35,240 And within just a short time, my own cell counts had just gone to 81 00:04:35,240 --> 00:04:39,480 the basement from the chemo. And my doctor told me it was, it 82 00:04:39,480 --> 00:04:41,640 was January. It was like Christmas. 83 00:04:41,680 --> 00:04:45,400 I spent Christmas Day in the chemo suite in the oncology. 84 00:04:46,160 --> 00:04:48,720 That's not a way to spend a holiday. 85 00:04:48,720 --> 00:04:51,200 But anyway, when my cell counts went so low, they actually 86 00:04:51,200 --> 00:04:56,160 medically were termed as infection fatal, meaning if you 87 00:04:56,160 --> 00:04:58,240 catch anything, you're not going to survive. 88 00:04:58,400 --> 00:05:01,680 He knew I had other dogs at home and that they were out in the 89 00:05:01,680 --> 00:05:04,600 yard and going for walks and, you know, people were petting 90 00:05:04,600 --> 00:05:06,320 them. And he said you need to start 91 00:05:06,320 --> 00:05:10,800 bathing your dogs more because it's imperative that you 92 00:05:10,800 --> 00:05:16,320 minimize your exposure to germs and bacteria in order to survive 93 00:05:16,320 --> 00:05:18,120 this. And they're coming back in with 94 00:05:18,120 --> 00:05:20,720 stuff on them, germs and and whatever on them. 95 00:05:20,720 --> 00:05:24,440 So, you know, college educated graduate, I figured I could 96 00:05:25,040 --> 00:05:27,560 choose a good, safe, healthy shampoo. 97 00:05:27,600 --> 00:05:30,600 And what I learned was that I was really good at being 98 00:05:30,600 --> 00:05:34,400 marketed to. I went for this the, the, you 99 00:05:34,400 --> 00:05:37,520 know, bright, colorful bottle. I went for, you know, the fancy 100 00:05:37,520 --> 00:05:41,320 language and all of that. And within just a couple of 101 00:05:41,320 --> 00:05:45,280 weeks, my other dogs started itching and scratching more than 102 00:05:45,280 --> 00:05:49,360 they ever had. And I'm like, well, by now I'm 103 00:05:49,360 --> 00:05:53,200 trying to clean up my own act, you know, going more natural 104 00:05:53,200 --> 00:05:55,560 ingredients and organic ingredients. 105 00:05:55,560 --> 00:05:59,000 And I thought, what in the world are we doing to the dogs? 106 00:05:59,120 --> 00:06:02,800 And so when we started looking at the ingredients, it was an 107 00:06:02,800 --> 00:06:07,000 eye opener. What is found in very common, 108 00:06:07,000 --> 00:06:12,120 very popular shampoo lines that passes as a safe ingredient And 109 00:06:12,120 --> 00:06:17,040 it's just not. And so that led to a 17 month 110 00:06:17,040 --> 00:06:21,240 long deep dive into the rabbit hole of ingredients. 111 00:06:21,240 --> 00:06:25,680 And, you know, we, my business partner is a scientist, which 112 00:06:25,680 --> 00:06:28,240 is, you know, awesome for, for us. 113 00:06:28,240 --> 00:06:32,400 She, she understands the literature and how to interpret, 114 00:06:32,880 --> 00:06:35,360 you know, research and, and that sort of stuff. 115 00:06:35,960 --> 00:06:40,160 So anyway, we just, you know, my treatment lasted 22 months. 116 00:06:40,160 --> 00:06:44,080 It was long, it was complicated, it stopped, it started it, you 117 00:06:44,080 --> 00:06:50,320 know, just, it was just a long process and it took us almost 118 00:06:50,320 --> 00:06:53,360 that long to come up with our first formulation. 119 00:06:53,360 --> 00:06:58,040 We were so determined we were not going to use any synthetic 120 00:06:58,040 --> 00:07:00,520 ingredients, any artificial ingredients. 121 00:07:00,840 --> 00:07:03,800 And so that kind of meant right from day one that we were going 122 00:07:03,800 --> 00:07:06,520 to have to go through the National Organic Program in 123 00:07:06,520 --> 00:07:10,720 order to distinguish Forlegger from virtually every other 124 00:07:10,720 --> 00:07:14,440 brand, with a few rare exceptions as being any 125 00:07:14,440 --> 00:07:17,560 different. And so we started that process 126 00:07:17,560 --> 00:07:21,440 and it was great. The the month that I finished my 127 00:07:21,440 --> 00:07:26,520 last chemo infusion was the same month that our first product was 128 00:07:26,520 --> 00:07:30,400 ready for launch. And so it was just such a great 129 00:07:30,400 --> 00:07:35,360 way to close, you know, a bad chapter and start forward with 130 00:07:35,360 --> 00:07:37,800 something else. And we threw it up on the 131 00:07:37,800 --> 00:07:42,640 Internet and honestly, that product sold in less than six 132 00:07:42,640 --> 00:07:45,400 weeks in all 50 States and in six countries. 133 00:07:46,240 --> 00:07:49,880 And I thought, OK, I'm not the only person out there that owns 134 00:07:49,880 --> 00:07:55,280 animals, owns pets and wants them to have the opportunity to 135 00:07:55,280 --> 00:07:58,240 have a bath that's not going to make them sick in the long run. 136 00:07:58,240 --> 00:08:01,440 And so, you know, that that's kind of where it started and 137 00:08:01,440 --> 00:08:03,960 where we've gone. And it, it was just so important 138 00:08:03,960 --> 00:08:07,920 for us to thank you for mentioning the blog earlier that 139 00:08:07,920 --> 00:08:12,280 we wanted to be an educational resource for people to have kind 140 00:08:12,280 --> 00:08:16,080 of a go to place to look up pretty much anything you can, 141 00:08:16,080 --> 00:08:19,120 you can put in our search bar on our website. 142 00:08:19,120 --> 00:08:21,680 And chances are we've written something about it. 143 00:08:21,920 --> 00:08:27,240 And it's, you know, it's all based on academic research, 144 00:08:27,360 --> 00:08:31,160 veterinary science, human Health Science, pub Med, you know, the 145 00:08:31,360 --> 00:08:36,200 the legitimate research place is not doctor Google or, you know, 146 00:08:36,200 --> 00:08:40,440 others that need not be named. So that's that's kind of the 147 00:08:40,600 --> 00:08:43,000 probably a longer version of the story than you wanted, but 148 00:08:43,000 --> 00:08:46,360 that's that's the whole back story behind 4 legger. 149 00:08:47,080 --> 00:08:49,400 Wow. I mean, first of all, you must 150 00:08:49,400 --> 00:08:52,360 have told the story so many times that you're not crying 151 00:08:52,360 --> 00:08:54,960 because I was tearing up when you were talking about, you 152 00:08:54,960 --> 00:08:57,920 know, losing your heart, dog and being diagnosed with cancer all 153 00:08:57,920 --> 00:09:00,520 in the same day. That just has to be like, more 154 00:09:00,520 --> 00:09:04,760 than earth shattering. But yeah, it was, I mean, he, he 155 00:09:04,760 --> 00:09:07,960 passed in the morning about 10:30 that morning. 156 00:09:07,960 --> 00:09:11,320 It was Friday, November 22nd. It was the Friday before 157 00:09:11,320 --> 00:09:13,960 Thanksgiving. And I got the phone call that 158 00:09:13,960 --> 00:09:16,240 afternoon and you know about mine. 159 00:09:16,240 --> 00:09:21,080 And it's like, OK, it's going to be really hard to be thankful at 160 00:09:21,080 --> 00:09:25,360 Thanksgiving this year. But, you know, honestly, it, it 161 00:09:25,360 --> 00:09:28,920 wasn't it, you know, I'm a person of faith and I just 162 00:09:28,920 --> 00:09:33,360 leaned into that very heavily and it helped me get through the 163 00:09:33,360 --> 00:09:38,280 entire situation. But, you know, as a result, we 164 00:09:38,280 --> 00:09:41,840 start, we honor Henry Clay's birthday now because it was the 165 00:09:41,840 --> 00:09:45,200 Friday of Thanksgiving. We have a thankful Friday sale. 166 00:09:45,200 --> 00:09:46,760 We don't have a Black Friday sale. 167 00:09:46,760 --> 00:09:49,800 That sounds so dark and depressing to me, but it's like, 168 00:09:49,800 --> 00:09:51,440 why does why does anybody call it that? 169 00:09:52,480 --> 00:09:55,520 So we have a Thankful Friday sale and it's just to honor 170 00:09:55,520 --> 00:09:59,880 Henry Clay's life and to, you know, pull his legacy forward 171 00:09:59,880 --> 00:10:04,160 again into another year and just to be very grateful for his life 172 00:10:04,160 --> 00:10:07,760 and and what he's done to help clean up the industry. 173 00:10:08,360 --> 00:10:10,400 Yeah, wow. I mean, that's just such a 174 00:10:10,400 --> 00:10:13,400 powerful story. And we got first. 175 00:10:13,440 --> 00:10:16,680 I mean, thank goodness you survived. 176 00:10:16,760 --> 00:10:21,040 You made it through. You are here with us today and 177 00:10:21,040 --> 00:10:25,760 you have and, and Henry Clay, the legacy now of four legger, 178 00:10:25,760 --> 00:10:31,480 which again is one of the most incredible products I've found 179 00:10:31,520 --> 00:10:34,320 like across the board for anything we're buying for our 180 00:10:34,320 --> 00:10:36,320 pets. I think that's saying something 181 00:10:36,320 --> 00:10:39,160 because we you know, there's, there are so many products out 182 00:10:39,160 --> 00:10:41,720 there. We really do have like there's a 183 00:10:41,720 --> 00:10:44,560 pretty high saturation of products and in the pet market, 184 00:10:44,560 --> 00:10:48,200 but across the board, like there are, there are a handful of 185 00:10:48,200 --> 00:10:50,520 companies out there making really, really good products. 186 00:10:50,520 --> 00:10:53,000 And for me for liquor is one of them. 187 00:10:53,000 --> 00:10:58,280 So I do want to talk about like most, I think most people, even 188 00:10:58,280 --> 00:11:02,040 when we start getting the food right, even when we start 189 00:11:02,040 --> 00:11:05,560 cleaning up the supplements, there are still like kind of 190 00:11:05,560 --> 00:11:09,320 these ancillary things that we may not often think about. 191 00:11:09,320 --> 00:11:13,720 And for me as a pet health coach, like it's my job to get 192 00:11:13,720 --> 00:11:16,080 my clients to think about these things, but on their own, 193 00:11:16,080 --> 00:11:18,440 they're like, oh, I would have never thought about that. 194 00:11:18,440 --> 00:11:21,160 And shampoo is one of those things that it's just like, you 195 00:11:21,160 --> 00:11:23,840 just go buy shampoo. I mean, people do it to like, 196 00:11:23,920 --> 00:11:27,200 you know, cleaning up my own shampoo, cleaning up my own 197 00:11:27,240 --> 00:11:32,360 products came far later. But you know, my pets products 198 00:11:32,360 --> 00:11:34,600 and some of I, I'm right there with you. 199 00:11:34,600 --> 00:11:41,880 I have been even even fairly recently like I, I can fall into 200 00:11:41,880 --> 00:11:44,680 the marketing traps. One of the things that I've 201 00:11:44,680 --> 00:11:47,960 recently started talking about because it was made aware to me 202 00:11:48,320 --> 00:11:52,040 was that even in the healthy, whether we're talking about the 203 00:11:52,040 --> 00:11:56,200 healthy pet space or like the healthy human space, we still 204 00:11:56,200 --> 00:11:59,920 have this mindset of almost like a, you know, we've been so 205 00:11:59,920 --> 00:12:04,680 trained and ingrained into like the pharma pharmacological model 206 00:12:04,680 --> 00:12:06,200 where there's a pill for every I'll. 207 00:12:06,200 --> 00:12:09,840 We are continuing that even with healthy products, even with 208 00:12:09,840 --> 00:12:12,600 products that are actually really, really good for us, we 209 00:12:12,600 --> 00:12:15,440 may not need them. They're just shiny objects, 210 00:12:15,480 --> 00:12:17,120 right? That it's like, oh, well, it's 211 00:12:17,120 --> 00:12:20,000 healthy, so I must need it. You may not eat it. 212 00:12:20,360 --> 00:12:23,760 And so I mean, I have this like list of supplements that I was 213 00:12:23,760 --> 00:12:27,480 taking and they were all food based, really healthy, clean 214 00:12:27,480 --> 00:12:30,160 supplements. But one of my friends was like, 215 00:12:30,320 --> 00:12:31,560 but do you really need all of them? 216 00:12:31,560 --> 00:12:36,200 And I'm like, so I get it. Like I'm still susceptible to 217 00:12:36,200 --> 00:12:38,240 marketing. We have to be really, really 218 00:12:38,240 --> 00:12:41,600 careful with with what we're doing and the companies that 219 00:12:41,600 --> 00:12:46,120 have not so great products tend to be the ones that have these 220 00:12:46,120 --> 00:12:50,160 huge marketing budgets that are catching our attention, whether 221 00:12:50,160 --> 00:12:55,680 that is on TV and magazines for online with their advertising or 222 00:12:55,680 --> 00:12:59,800 even just in the store with as you said bright shiny packaging 223 00:12:59,800 --> 00:13:02,960 like that draws us in. I know we talked about that a 224 00:13:02,960 --> 00:13:07,040 lot with food with, you know, the marketing on the bags of 225 00:13:07,040 --> 00:13:11,360 kibble is 100% for people like, you know, your animals are not 226 00:13:11,360 --> 00:13:14,120 in there buying their own food. These pretty pictures of a 227 00:13:14,120 --> 00:13:18,520 chicken breast and blueberries that are probably less than 1% 228 00:13:18,520 --> 00:13:21,960 of what's in the bag, that is what gets you to buy that food 229 00:13:21,960 --> 00:13:25,600 when it's it's a total lie. It is. 230 00:13:25,600 --> 00:13:28,680 I mean, I'm embarrassed to say it, but in, you know, Full 231 00:13:28,680 --> 00:13:30,560 disclosure because I didn't know better. 232 00:13:31,160 --> 00:13:33,120 Henry Clay grew up with on Biniful. 233 00:13:33,360 --> 00:13:36,240 I mean, there's not a worse. Well, there might be a worse 234 00:13:36,240 --> 00:13:37,880 one, but that one's towards the bottom. 235 00:13:37,880 --> 00:13:40,680 And, you know, I was so proud of that at the time because, you 236 00:13:40,680 --> 00:13:43,760 know, it cost more. And, you know, I felt like I was 237 00:13:43,760 --> 00:13:47,400 really going above and beyond. And in retrospect, I was like, 238 00:13:47,400 --> 00:13:50,320 no, it's a wonder he didn't get sick a lot sooner than he did. 239 00:13:51,000 --> 00:13:54,240 Yeah, no, I get it. I mean, my, my cats and dogs, 240 00:13:54,440 --> 00:13:56,600 they were all on kibble for a long time. 241 00:13:57,160 --> 00:14:00,680 And I, you know, I say this all the time, I just like you, I did 242 00:14:00,800 --> 00:14:04,000 everything my vet told me to do. And I thought I was being the 243 00:14:04,000 --> 00:14:06,040 best pet parent I could be by doing that. 244 00:14:06,240 --> 00:14:10,960 I even had my cats were on like 4 different prescription kibbles 245 00:14:11,240 --> 00:14:14,480 because that's what my vet said and I thought it was the right 246 00:14:14,480 --> 00:14:16,240 thing to do. Thank goodness. 247 00:14:16,240 --> 00:14:19,840 I know it's not the right thing to do now, but let's get back to 248 00:14:19,840 --> 00:14:23,640 shampoo. So safe non-toxic shampoo. 249 00:14:23,640 --> 00:14:29,560 Actually funnily enough, earlier this year did a little series on 250 00:14:30,800 --> 00:14:35,160 marketing claims greenwashing. So greenwashing is super, super 251 00:14:35,160 --> 00:14:38,720 prevalent throughout the pet industry, throughout human 252 00:14:38,720 --> 00:14:42,040 health industry as well, but I think it's worse in the pet 253 00:14:42,040 --> 00:14:44,960 industry. So let's just start with natural 254 00:14:44,960 --> 00:14:48,800 because I feel like that is like the buzzword that people are 255 00:14:48,800 --> 00:14:51,680 like it's natural. So talk to me a little bit more 256 00:14:51,680 --> 00:14:53,200 about natural. Yeah. 257 00:14:53,280 --> 00:14:57,040 Well, greenwashing is, you know, I'll define what I think that 258 00:14:57,040 --> 00:14:58,680 is. That's taking something that is 259 00:14:58,680 --> 00:15:03,880 not natural and making it look natural, either by choosing A 260 00:15:03,880 --> 00:15:07,680 literal green color or blue color, or, you know, something 261 00:15:07,680 --> 00:15:11,600 that that seems natural that you would see in the environment, 262 00:15:12,040 --> 00:15:15,880 but there's not anything green about it when you when you start 263 00:15:15,880 --> 00:15:18,960 to look at it. So the kicker about the terms 264 00:15:18,960 --> 00:15:23,360 natural and organic, nobody regulates the use of those 265 00:15:23,360 --> 00:15:27,640 words, not even the National Organic Program, which you would 266 00:15:27,640 --> 00:15:30,760 think if anybody's going to regulate it, they would. 267 00:15:31,360 --> 00:15:35,840 And so that is, in my estimation, the wide open door 268 00:15:36,360 --> 00:15:40,480 that has allowed all of these other manufacturers to use the 269 00:15:40,480 --> 00:15:44,480 same words that I use because they're true on their products 270 00:15:44,480 --> 00:15:49,800 to describe what is essentially a detergent, shampoo or 271 00:15:49,800 --> 00:15:53,840 something that's full of carcinogens and endocrine 272 00:15:54,040 --> 00:15:58,320 disruptors. And all of these health issues 273 00:15:58,760 --> 00:16:02,800 that have come up in in our animals since really kind of 274 00:16:02,800 --> 00:16:08,800 since the knees is when that trend first started to appear. 275 00:16:08,840 --> 00:16:13,760 And I think it's because, you know, I'm old enough, you're not 276 00:16:13,760 --> 00:16:16,400 old enough. I'm old enough to remember when 277 00:16:16,640 --> 00:16:20,080 people had dogs, they were outside dogs, right? 278 00:16:20,080 --> 00:16:23,120 I mean, no, if you lived in a neighborhood, nobody had fences. 279 00:16:23,240 --> 00:16:26,640 But fences were, you know, unheard of who who had a fence. 280 00:16:26,640 --> 00:16:29,120 You don't want to put that ugly thing in your yard. 281 00:16:29,880 --> 00:16:33,440 And so if the Joneses down the street got a dog, well, it was 282 00:16:33,440 --> 00:16:36,120 everybody's dog, you know, and it would just come, come down 283 00:16:36,120 --> 00:16:39,640 the line of houses and all. But then little dogs got popular 284 00:16:39,960 --> 00:16:43,440 in the East in the late 80s, kind of mid to late 80s. 285 00:16:43,440 --> 00:16:46,240 And people wanted to bring them in because they were cute and 286 00:16:46,240 --> 00:16:50,600 they needed our help and they needed us to protect them and 287 00:16:50,600 --> 00:16:52,080 all this. But they didn't want them to 288 00:16:52,080 --> 00:16:56,760 bring in their fleas and their, you know, the ticks and all of 289 00:16:56,760 --> 00:17:01,760 the pests that, that like to ride along on them and bacteria 290 00:17:01,760 --> 00:17:04,839 and all of that. And so the, the pharmaceutical 291 00:17:04,839 --> 00:17:10,800 company companies that had been producing agricultural grade 292 00:17:10,800 --> 00:17:13,960 pesticides and herbicides and all of these things that they 293 00:17:13,960 --> 00:17:18,760 were just broad spraying on crops out on farms and ranches. 294 00:17:18,760 --> 00:17:23,040 There's there's an opportunity here manipulate this to make it 295 00:17:23,040 --> 00:17:27,599 apply to a dog in a veterinary setting and nobody will know 296 00:17:27,599 --> 00:17:31,200 that it's just the same toxic stuff that were spraying all 297 00:17:31,200 --> 00:17:33,920 over crops And pretty much it worked. 298 00:17:34,000 --> 00:17:39,560 But and that's when you saw by the 90s, by the late 90s, I 299 00:17:39,560 --> 00:17:44,240 think it was, you know, used to be dogs died from two things, 300 00:17:44,240 --> 00:17:46,440 right? They either died from old age or 301 00:17:46,440 --> 00:17:49,160 they got hit by a car and that that's it. 302 00:17:49,640 --> 00:17:52,960 Now we're treating them for liver disease, for kidney 303 00:17:52,960 --> 00:17:57,160 disease, for heart disease, for, for neurological issues, for 304 00:17:57,160 --> 00:17:59,800 endocrine issues, for gut health. 305 00:17:59,880 --> 00:18:02,400 I mean, we're treating them for all of the same things that 306 00:18:02,400 --> 00:18:05,920 humans are treated for because we've humanized them. 307 00:18:05,920 --> 00:18:10,600 And we've, we've allowed the industry to bring in the 308 00:18:10,600 --> 00:18:15,280 products that shouldn't be used on humans either and apply that 309 00:18:15,280 --> 00:18:19,560 to dogs who have absolutely no choice in the matter about what 310 00:18:19,680 --> 00:18:23,200 you're giving them or feeding them or putting on them. 311 00:18:23,480 --> 00:18:25,320 They're just subject to all of that. 312 00:18:26,440 --> 00:18:31,640 Yeah, Yeah. So, I mean, I know even in in 313 00:18:31,640 --> 00:18:35,360 pet food, we were talking about earlier natural, they can still 314 00:18:35,360 --> 00:18:38,800 have synthetic vitamins and minerals and trace nutrients 315 00:18:38,840 --> 00:18:42,440 and, and still call that natural because like you said, there's 316 00:18:42,440 --> 00:18:44,960 there's just no regulation to it. 317 00:18:46,920 --> 00:18:49,200 Shampoos specifically, since that's what we're talking about 318 00:18:49,200 --> 00:18:53,280 today, they can claim to be natural and still claim harsh 319 00:18:53,280 --> 00:18:56,680 chemicals, synthetic preservatives and artificial 320 00:18:56,680 --> 00:19:00,080 fragrances, which are all detrimental. 321 00:19:01,520 --> 00:19:07,040 Can we start with some of the preservatives that up to you. 322 00:19:07,040 --> 00:19:12,080 Do you want to talk about the nasty ones that are in other 323 00:19:12,080 --> 00:19:13,760 products? You want to talk about the ones 324 00:19:13,760 --> 00:19:17,560 that you use that are certified organic, whichever 1 you want to 325 00:19:17,560 --> 00:19:20,280 talk about first. We either, I mean, because 326 00:19:20,280 --> 00:19:23,400 there's, there's a, a world of difference. 327 00:19:23,440 --> 00:19:26,440 I mean, what we found when we were doing our research, 328 00:19:26,440 --> 00:19:31,480 particularly with preservatives, was that the most common 329 00:19:31,480 --> 00:19:37,000 preservative used in dog shampoo and in many human shampoos is 330 00:19:37,280 --> 00:19:45,000 referred to chemically as DMDM Hidantin or DMDH Hidantin. 331 00:19:45,720 --> 00:19:48,640 And nobody knows what that is. You know, it's, it's just a 332 00:19:48,640 --> 00:19:51,400 chemical and you assume since it's in a product that it's 333 00:19:51,400 --> 00:19:54,760 safe. But if you dig down and find out 334 00:19:54,760 --> 00:19:58,080 what that actually is, it is slow releasing formaldehyde. 335 00:19:58,200 --> 00:20:03,280 It bioaccumulates in the body. It never gets flushed out. 336 00:20:03,880 --> 00:20:07,240 And if is that builds up over time. 337 00:20:07,760 --> 00:20:12,880 It settles in the organs, in the kidney, in the liver and in in 338 00:20:12,880 --> 00:20:18,120 the skin and. It can be the tripping point 339 00:20:18,400 --> 00:20:22,760 for, you know, the person that has a dog like me that's eight 340 00:20:22,760 --> 00:20:27,800 years old, healthy one day, you know, and then all of a sudden 341 00:20:28,440 --> 00:20:33,440 my dog has cancer. And you know, the, the take away 342 00:20:33,440 --> 00:20:37,800 from that is there is no all of a sudden when it comes to our 343 00:20:37,800 --> 00:20:41,040 dogs. It's, it's a matter of what that 344 00:20:41,040 --> 00:20:46,040 dog has been exposed to for their entire life that at some 345 00:20:46,040 --> 00:20:51,880 point may be a tripping point to cause disease in their body. 346 00:20:51,880 --> 00:20:54,640 And it feels like this just happened. 347 00:20:54,640 --> 00:20:58,040 What did I do wrong? And it, it's not that it just, 348 00:20:58,040 --> 00:21:02,040 it just highlights the fact that we have to be so cognizant and 349 00:21:02,040 --> 00:21:06,840 so aware all along of what we're allowing our dogs to interact 350 00:21:06,840 --> 00:21:11,520 with either environmentally or what they're eating or what 351 00:21:11,520 --> 00:21:16,480 you're bathing them with, or, you know, the vaccine protocols, 352 00:21:16,480 --> 00:21:18,840 all of that stuff. It has to come into 353 00:21:18,840 --> 00:21:22,000 consideration. And none of it can be done in 354 00:21:22,000 --> 00:21:27,160 isolation, really. Dogs are not little robots, you 355 00:21:27,160 --> 00:21:29,440 know you can't. He's got a broken leg. 356 00:21:29,440 --> 00:21:32,360 We'll fix the leg. Well, yeah, his his leg is 357 00:21:32,360 --> 00:21:34,480 broken, but his whole body's broken. 358 00:21:34,480 --> 00:21:38,080 While his leg is broken, you know, it's not just an isolated 359 00:21:38,080 --> 00:21:40,320 thing. So one of our emphasis that, you 360 00:21:40,320 --> 00:21:44,080 know, this, this whole food thing has come up over the last 361 00:21:44,080 --> 00:21:47,520 couple of years particularly and people getting much more aware 362 00:21:47,520 --> 00:21:50,640 of food and how it impacts the dog's health. 363 00:21:50,760 --> 00:21:54,800 You know, so in the last year we've, we've been trying to tie 364 00:21:54,800 --> 00:21:56,640 the whole big picture together with that. 365 00:21:56,640 --> 00:21:59,320 It's like you can spend all the money you want to, to get your 366 00:21:59,320 --> 00:22:02,720 dog's gut cleaned up and to give them the most expensive, the 367 00:22:02,720 --> 00:22:06,360 most healthy, the most raw species appropriate diet that 368 00:22:06,360 --> 00:22:09,600 you can find. But if you're still neglecting 369 00:22:10,360 --> 00:22:15,560 what you're allowing them to be exposed to externally, then you 370 00:22:15,560 --> 00:22:19,160 haven't cleaned up your whole dog and you're actually 371 00:22:19,160 --> 00:22:24,200 minimizing the benefits that the healthy food could have because 372 00:22:24,200 --> 00:22:27,000 the immune system is still being drawn in two different 373 00:22:27,080 --> 00:22:29,080 directions. It's trying to clean up the gut 374 00:22:29,080 --> 00:22:31,480 still, it's trying to clean out, it's trying to clean up the 375 00:22:31,480 --> 00:22:34,240 skin, trying to clean up, you know, overall health. 376 00:22:34,240 --> 00:22:37,440 And, and then you throw this, this whole issue with vaccines 377 00:22:37,480 --> 00:22:41,160 in there and, and the protocols that are for that. 378 00:22:41,720 --> 00:22:46,400 And you know, we've, we've said, I've said forever that if you 379 00:22:46,400 --> 00:22:49,960 don't get their food right, their vaccine protocol right, 380 00:22:49,960 --> 00:22:54,160 and their external grooming products and other external 381 00:22:54,160 --> 00:22:57,160 products that, that they may come into, if you don't get all 382 00:22:57,160 --> 00:23:02,040 three of those right, you're only partially allowing your dog 383 00:23:02,040 --> 00:23:04,040 to have the best healthy life they can have. 384 00:23:05,160 --> 00:23:07,800 Absolutely. So some of the other 385 00:23:07,800 --> 00:23:10,800 preservatives that are really nasty, I'm going to try. 386 00:23:10,800 --> 00:23:14,760 I'm going to try really hard to say this word and everybody out 387 00:23:14,760 --> 00:23:17,120 there is going to laugh, but that's OK. 388 00:23:18,240 --> 00:23:23,960 I so theazoline known. I so theazoline knowns. 389 00:23:24,360 --> 00:23:28,600 I'm looking it up in the Do you know our Pet Shampoo ingredient 390 00:23:28,600 --> 00:23:31,880 database. I've, I've yes, on your website, 391 00:23:32,120 --> 00:23:33,160 yeah. Yes, I have. 392 00:23:33,160 --> 00:23:34,600 We actually don't have that one in there. 393 00:23:35,280 --> 00:23:40,720 So it it was in the series, the Bull five part series that you 394 00:23:40,720 --> 00:23:44,240 sent out through through your e-mail list and apparently 395 00:23:44,240 --> 00:23:49,160 whatever the heck that word is, is known to cause allergies, 396 00:23:49,160 --> 00:23:52,040 skin irritation and neurologic issues. 397 00:23:52,040 --> 00:23:59,080 Then there's sodium benzoate. Yes, sodium benzoate is. 398 00:23:59,080 --> 00:24:02,120 That's in a lot of food, too. Nice. 399 00:24:03,080 --> 00:24:07,320 That one's if you look and feel free to put the link to our 400 00:24:07,360 --> 00:24:11,080 ingredient database in here. We've tried to break it down 401 00:24:11,080 --> 00:24:14,680 into the three things that pet parents really need to know, 402 00:24:14,720 --> 00:24:18,280 which is is the ingredient that I'm interested in learning about 403 00:24:18,880 --> 00:24:21,680 a natural ingredient, or is it artificial? 404 00:24:22,720 --> 00:24:26,680 How safe is it? And then if if it's an 405 00:24:26,680 --> 00:24:30,560 ingredient that even could be certified organic because you 406 00:24:30,560 --> 00:24:33,360 know, these days everybody says their stuff is, is organic. 407 00:24:33,400 --> 00:24:38,880 And so then the extra bit on top of that safety question that 408 00:24:38,880 --> 00:24:44,280 we're going to give you is from the literature that is actual 409 00:24:45,320 --> 00:24:48,760 academic, medical, veterinary types of research that's done. 410 00:24:49,000 --> 00:24:52,400 If there's any health conditions that have ever been associated 411 00:24:52,400 --> 00:24:56,800 with that ingredient in either dogs or people, we're going to 412 00:24:56,800 --> 00:25:01,680 tell you what it is not, not just that there is a concern for 413 00:25:01,680 --> 00:25:05,160 health, but sodium benzolate, for example, it does have links 414 00:25:05,160 --> 00:25:08,440 to allergies and it can also be an endocrine disruptor. 415 00:25:08,440 --> 00:25:13,200 It is effective preservative against mold and bacteria, but 416 00:25:13,200 --> 00:25:16,480 what's the trade off, you know, for that if you're, if you're 417 00:25:16,480 --> 00:25:20,000 disrupting your endocrine system or potentially disrupting that 418 00:25:20,360 --> 00:25:24,040 in the 1st place, which is, you know, that's hormones, that's 419 00:25:24,200 --> 00:25:27,080 that's important stuff. There really is. 420 00:25:27,080 --> 00:25:30,640 And parabens was also on the list, which I think you know, 421 00:25:30,640 --> 00:25:34,560 women, we hear that a lot, you know, to avoid sulfates and 422 00:25:34,640 --> 00:25:37,240 parabens. Those are like the two big ones 423 00:25:37,240 --> 00:25:39,640 that we hear of, but the there's so many more. 424 00:25:40,000 --> 00:25:44,880 Yeah, and parabens also are not friendly to the environment. 425 00:25:44,880 --> 00:25:46,320 They don't, they don't break down. 426 00:25:46,520 --> 00:25:49,280 And so they're not environmentally friendly either, 427 00:25:49,280 --> 00:25:53,600 in addition to being a terrible ingredient to it be exposing 428 00:25:53,600 --> 00:25:55,080 yourself from a health perspective. 429 00:25:56,680 --> 00:26:00,080 Yeah, yeah. So what are the preservatives 430 00:26:00,120 --> 00:26:03,760 that you use in your organic product? 431 00:26:04,960 --> 00:26:10,080 We don't use a preservative. We use Rosemary extract, which 432 00:26:10,080 --> 00:26:15,360 is more of an antioxidant than it is a true preservative. 433 00:26:15,880 --> 00:26:19,640 It will help to prevent, you know, the free radicals or any, 434 00:26:19,640 --> 00:26:26,360 anything that might be over time as as shampoo sits in a bottle, 435 00:26:26,680 --> 00:26:30,480 you know, it's exposed to light and air and heat and cold and, 436 00:26:30,480 --> 00:26:33,480 and all the things that, that contribute to breaking down 437 00:26:33,480 --> 00:26:36,440 natural products. And so it helps, it helps to 438 00:26:36,440 --> 00:26:39,520 prevent that from happening while it's still in the bottle. 439 00:26:39,520 --> 00:26:44,080 So important to know, you know, with organic shampoo, truly 440 00:26:44,080 --> 00:26:47,520 organic shampoo, you don't want to keep it sitting in your 441 00:26:47,520 --> 00:26:51,400 windowsill on your kitchen window ledge so that it's, it's 442 00:26:51,400 --> 00:26:55,400 being hit by sun and heat and, and that you, you want to keep 443 00:26:55,400 --> 00:27:00,200 it in a cool, dry place to, to help preserve the life of it. 444 00:27:00,240 --> 00:27:04,600 Yep, we, we, we live and die by Rosemary. 445 00:27:04,600 --> 00:27:09,320 And you know, there's, there's a lot of you see it every now and 446 00:27:09,320 --> 00:27:11,040 then. We always know when something's 447 00:27:11,040 --> 00:27:14,320 going around the Internet. Oh, Rosemary is causing dogs 448 00:27:14,320 --> 00:27:19,360 with seizures to have seizures and, and this and not really I 449 00:27:19,360 --> 00:27:23,000 have a dog. Let's see which she's in the. 450 00:27:24,280 --> 00:27:26,600 One of. Them. 451 00:27:26,640 --> 00:27:28,720 Yeah. Catty corner to Henry Clay, this 452 00:27:28,720 --> 00:27:30,440 little black one. That one got it. 453 00:27:30,600 --> 00:27:32,840 Yeah. She was diagnosed with a 454 00:27:32,840 --> 00:27:39,280 neurological condition that required oversight by a canine 455 00:27:39,280 --> 00:27:45,480 neurologist for almost 6 years. Like frequent, that was her that 456 00:27:45,480 --> 00:27:51,400 became her primary doctor. You know, she was, she was on 457 00:27:51,400 --> 00:27:54,600 medication for seizure. She she had inflammatory brain 458 00:27:54,600 --> 00:27:58,680 disease. And by the time it was caught, 459 00:27:58,680 --> 00:28:03,520 the inflammation was in every lobe of her brain and you could 460 00:28:03,520 --> 00:28:05,360 see it, you know, symptomatically. 461 00:28:05,360 --> 00:28:08,920 She staggered around like a drunk sailor and she couldn't 462 00:28:08,920 --> 00:28:12,640 sit and she couldn't stand. And she, you know, her vision 463 00:28:12,640 --> 00:28:15,120 was off, her depth perception was off. 464 00:28:15,120 --> 00:28:18,320 She was over exaggerating movements because she couldn't 465 00:28:18,320 --> 00:28:24,240 tell, you know, exactly the, the, the rug, the difference 466 00:28:24,240 --> 00:28:26,840 between the rug and the floor wasn't something that she had to 467 00:28:26,840 --> 00:28:29,040 like leap over. It was just a little. 468 00:28:29,800 --> 00:28:31,680 And I mean, it was, it was awful. 469 00:28:31,680 --> 00:28:36,960 That dog went through the most harsh treatment that I've heard 470 00:28:36,960 --> 00:28:39,840 of a dog going through and she survived it. 471 00:28:39,840 --> 00:28:42,800 I mean, Doctor Roman is my miracle worker. 472 00:28:42,800 --> 00:28:47,600 She got that dog into remission after having initially only 473 00:28:47,600 --> 00:28:52,120 given her a 5% chance of surviving either the treatment 474 00:28:52,200 --> 00:28:55,440 or the disease. And she got into remission and 475 00:28:55,440 --> 00:29:00,040 stayed there for a little over five years before she ultimately 476 00:29:00,040 --> 00:29:02,920 passed away. And you know, this is a canine 477 00:29:02,920 --> 00:29:06,280 neurologist. They're even more rare than 478 00:29:06,280 --> 00:29:09,880 canine oncologist in in the country. 479 00:29:09,920 --> 00:29:14,760 And you know, she had no, I asked her specifically about it. 480 00:29:14,760 --> 00:29:17,600 We got, we got to be really good friends over the years and we 481 00:29:17,600 --> 00:29:19,640 still get together every year and visit. 482 00:29:19,640 --> 00:29:22,760 And I said, you know, Debbie, I see this stuff all the time. 483 00:29:22,800 --> 00:29:25,840 You know, people are emailing you shouldn't put Rosemary 484 00:29:25,840 --> 00:29:28,000 extract in your product as causes seizures. 485 00:29:28,560 --> 00:29:32,440 And she said there's there's no substance to that as a 486 00:29:32,440 --> 00:29:37,680 standalone kind of an event. Seizures are triggered by any of 487 00:29:37,680 --> 00:29:41,280 1000 different things. And in virtually every single 488 00:29:41,280 --> 00:29:45,600 case of it, it's a combination of different events happening 489 00:29:45,600 --> 00:29:49,600 all at the same time that including your dog's own current 490 00:29:49,600 --> 00:29:54,440 metabolic status just at that moment, that that can result in 491 00:29:54,440 --> 00:29:58,960 a, in a, a seizure. And it's not accurate and it's 492 00:29:58,960 --> 00:30:03,960 not really responsible to say definitively this caused a 493 00:30:03,960 --> 00:30:06,160 seizure or that caused a seizure. 494 00:30:06,160 --> 00:30:12,080 It's, it's impossible to know. So she had no issues at all with 495 00:30:12,080 --> 00:30:14,480 us using. And in fact, she used, she uses 496 00:30:14,480 --> 00:30:16,920 our little 2 ounce bottles and puts them in every one of her 497 00:30:16,920 --> 00:30:19,360 patient bags that goes out the door. 498 00:30:19,360 --> 00:30:20,560 You're going to be bathing your dog. 499 00:30:20,560 --> 00:30:21,680 This is what you use. I love it. 500 00:30:22,680 --> 00:30:28,000 So, yeah, it's, you know, for me that's that's like the highest 501 00:30:28,360 --> 00:30:33,160 credibility that there is, that it's a safe preservative, A 502 00:30:33,320 --> 00:30:37,160 preservative, antioxidant, and that it's not on its own. 503 00:30:37,160 --> 00:30:41,240 Also, there's so little of it in the bottle when you compare it 504 00:30:41,240 --> 00:30:44,760 to the entire concentration of everything else that's in the 505 00:30:44,760 --> 00:30:47,560 bottle, all of the other ingredients, it's such a small 506 00:30:47,560 --> 00:30:52,720 percentage of it that even in isolation, it She says there's 507 00:30:52,720 --> 00:30:57,200 no possibility that this by itself could trigger a seizure. 508 00:30:57,720 --> 00:31:00,640 But I mean, I get it, people, people aren't going to risk, you 509 00:31:00,640 --> 00:31:02,480 know, you have a dog with seizures. 510 00:31:02,480 --> 00:31:04,640 You're wise to give it a second thought. 511 00:31:04,640 --> 00:31:08,560 And I encourage you to give it a second thought, but don't. 512 00:31:08,560 --> 00:31:11,480 If you're going to choose something else, make sure you're 513 00:31:11,480 --> 00:31:14,320 looking at those ingredients too and seeing what they may be 514 00:31:14,320 --> 00:31:17,040 doing. Yeah, that is one of the things 515 00:31:17,040 --> 00:31:22,560 that I find so interesting about our culture right now is 516 00:31:22,560 --> 00:31:29,480 everybody is so quick to look at something natural and complain 517 00:31:29,480 --> 00:31:33,120 about it and say, but it does this, oh, but it does that and 518 00:31:33,120 --> 00:31:36,000 or it's not sustainable or, you know, whatever. 519 00:31:36,000 --> 00:31:40,800 Like there are so much criticism for so many natural products on 520 00:31:40,800 --> 00:31:45,760 the market when those same people have no criticism for the 521 00:31:45,760 --> 00:31:49,320 food dyes that they're ingesting every day or anything else that 522 00:31:49,320 --> 00:31:52,600 we're throwing in our body. Eating McDonald's for dinner, 523 00:31:52,600 --> 00:31:56,120 Like that's not even food people in my opinion. 524 00:31:56,760 --> 00:31:59,840 Mine too. And it, but it, it bothers me 525 00:31:59,840 --> 00:32:04,600 because not because, you know, just like you said, yes, you 526 00:32:04,600 --> 00:32:08,720 should be critical of everything you're looking at, but why are 527 00:32:08,720 --> 00:32:12,240 we so hyper fixated on like on natural products right now? 528 00:32:12,240 --> 00:32:17,600 I think I, I truly, truly believe it's, it's a lot of, you 529 00:32:17,600 --> 00:32:21,360 know, everybody says it's, it's the minority that always has the 530 00:32:21,360 --> 00:32:25,040 loudest voices. And I think that that is true. 531 00:32:25,040 --> 00:32:29,400 And I think there's so much still marketing and so much 532 00:32:29,400 --> 00:32:34,200 money that these big pharmaceutical agrochemical 533 00:32:34,200 --> 00:32:38,440 companies have that they are, there's a lot of paid opposition 534 00:32:38,600 --> 00:32:41,160 in my opinion is kind of what it comes down to. 535 00:32:41,160 --> 00:32:46,240 And then people just get kind of brainwashed on that train of of 536 00:32:46,240 --> 00:32:50,760 thought because it's hard. It's hard to change your mind. 537 00:32:50,760 --> 00:32:54,720 It's hard. It's hard for your ego to say I 538 00:32:54,720 --> 00:32:57,680 was wrong about something. Yep, it is. 539 00:32:58,400 --> 00:33:03,560 And I think I think kind of a very practical position that 540 00:33:03,560 --> 00:33:06,400 that might be causing some of that pushback against 541 00:33:06,400 --> 00:33:08,840 naturalist. You know, it is more expensive 542 00:33:08,840 --> 00:33:12,600 if you go to the grocery to buy organic vegetables for yourself, 543 00:33:12,600 --> 00:33:16,080 It's it's more expensive. However, you can't look at that 544 00:33:16,080 --> 00:33:20,200 expense without also considering the expense of disease and 545 00:33:20,200 --> 00:33:22,880 treatment. So you know, you're you're going 546 00:33:22,880 --> 00:33:26,040 to be spending your money. Do you want to spend it towards 547 00:33:26,040 --> 00:33:30,200 prevention or do you want to spend it towards treatment? 548 00:33:30,800 --> 00:33:35,480 And I can assure you that treatment is always much more 549 00:33:35,480 --> 00:33:38,280 expensive than prevention. Yeah. 550 00:33:39,080 --> 00:33:44,360 Well, and just the cost of, I mean, you can't put a cost on 551 00:33:44,360 --> 00:33:49,560 your health, in my opinion, like so many people over the years, 552 00:33:49,560 --> 00:33:53,640 so many, you know, Stoics and every, every walk of life, it 553 00:33:53,640 --> 00:33:56,840 comes down to if you don't have your health, you have nothing. 554 00:33:56,880 --> 00:33:59,800 And like, I just don't think you can put a price on it, But I 555 00:33:59,800 --> 00:34:02,520 understand that it can be. It's, it's hard. 556 00:34:02,520 --> 00:34:05,680 You know, people are struggling right now and, and it's hard, 557 00:34:05,880 --> 00:34:08,280 people are always struggling, but you know, sometimes worse 558 00:34:08,280 --> 00:34:10,760 than others. It can be, but when you could, 559 00:34:10,760 --> 00:34:14,239 you know, talking about dogs in particular, you know when, when 560 00:34:14,239 --> 00:34:19,400 we know that the statistics are that 50% of all dogs are going 561 00:34:19,400 --> 00:34:23,400 to be diagnosed with cancer, that's pretty high odds. 562 00:34:23,520 --> 00:34:25,960 You know that your dog is 1 and 2. 563 00:34:26,000 --> 00:34:29,719 You know, maybe 1:00 and 3:00 depending on the type of cancer. 564 00:34:29,719 --> 00:34:34,199 And, you know, most skin cancers or most canine cancers show up 565 00:34:34,199 --> 00:34:38,280 on the skin. And so it makes your choice, you 566 00:34:38,280 --> 00:34:41,719 know, of a grooming product even even more important that you're 567 00:34:41,719 --> 00:34:46,600 supporting the skin And the very important work that skin does, 568 00:34:46,600 --> 00:34:50,080 you know, we tend to think of it is it's, it's just the barrier. 569 00:34:50,080 --> 00:34:54,239 Oh, it's the, it's where the the acid mantle is that that 570 00:34:54,239 --> 00:34:59,880 protects the immune system. But I pulled up a a list 571 00:35:00,680 --> 00:35:05,040 recently of functions of the skin and I was like, man, you 572 00:35:05,040 --> 00:35:07,640 just, you don't even think about what all it does it. 573 00:35:07,640 --> 00:35:15,360 It's the literal case, for lack of a better word, that keeps the 574 00:35:15,360 --> 00:35:19,000 whole body together, that keeps the joints together, that keeps 575 00:35:19,000 --> 00:35:23,600 them moving in the motions that they're intended to move. 576 00:35:24,160 --> 00:35:29,480 And the elasticity of the skin allows stretch, you know, for 577 00:35:29,480 --> 00:35:33,040 being able to jump or, you know, whatever, whatever they're 578 00:35:33,040 --> 00:35:35,200 doing. It helps to control temperature 579 00:35:35,200 --> 00:35:39,200 regulation in the body. And it's a storage site. 580 00:35:39,200 --> 00:35:43,640 It's a reservoir for electrolytes and water and 581 00:35:43,640 --> 00:35:46,960 proteins and carbohydrates and all kinds of other minerals. 582 00:35:47,080 --> 00:35:51,440 It's antimicrobial, you know, because of the skin Biome and 583 00:35:51,440 --> 00:35:57,120 all of the bacterial and viral and fungal bacteria that are on 584 00:35:57,120 --> 00:35:59,960 that, that helps to make up the Biome. 585 00:36:00,200 --> 00:36:03,000 That's what keeps it healthy. You know, that's that's what 586 00:36:03,000 --> 00:36:07,680 helps to keep the immune system operational and fully functional 587 00:36:07,720 --> 00:36:13,560 for the whole body because that is the literal barrier and 588 00:36:13,560 --> 00:36:17,000 protection to the immune system is the skin. 589 00:36:17,000 --> 00:36:20,360 The one thing that I've did you know, vitamin D's a lot in the 590 00:36:20,480 --> 00:36:22,960 news with dog food more than than that. 591 00:36:22,960 --> 00:36:26,000 But one thing that I learned about what the skin does is it 592 00:36:26,000 --> 00:36:29,960 will convert inactive vitamin D that naturally occurring on the 593 00:36:29,960 --> 00:36:34,040 skin to active vitamin D and it takes sunlight to do that. 594 00:36:34,480 --> 00:36:37,640 And so when you, I don't know, I mean, some of this stuff was 595 00:36:37,640 --> 00:36:42,240 just like relevation to me because here lately I keep, I 596 00:36:42,240 --> 00:36:45,160 keep seeing different, different ones that I follow talking about 597 00:36:45,160 --> 00:36:48,240 get your feet on the grass, get your feet on the dirt on the. 598 00:36:48,600 --> 00:36:50,480 And I'm like, I don't like to do that. 599 00:36:50,480 --> 00:36:53,600 I'm not a barefoot person. But then I see something like 600 00:36:53,600 --> 00:36:57,160 that and I'm like, OK, well, sunlight is important. 601 00:36:57,160 --> 00:37:00,760 Soil is important. Grass is important in order to 602 00:37:00,760 --> 00:37:05,200 make sure that your body has all of the nutrients and the 603 00:37:05,200 --> 00:37:07,680 essentials that it needs to stay healthy. 604 00:37:08,480 --> 00:37:11,080 So sorry, I don't know where I went down that rabbit trail. 605 00:37:11,480 --> 00:37:15,480 Actually, there is one other thing about the skin that I do 606 00:37:15,480 --> 00:37:18,120 want to talk about, but I want to save it for a little bit 607 00:37:18,120 --> 00:37:21,560 later, so don't let me forget about that, OK? 608 00:37:22,600 --> 00:37:26,000 We mentioned sulfates just a little bit earlier or I did. 609 00:37:26,000 --> 00:37:28,720 I brought them up because that is like one thing that I think 610 00:37:28,720 --> 00:37:32,920 women have. We have been, I assume at some 611 00:37:32,920 --> 00:37:36,920 point along the way there was a push to remove parabens and 612 00:37:36,920 --> 00:37:41,280 sulfates from our shampoos and conditioners. 613 00:37:41,280 --> 00:37:45,640 And so that's like big marketing now is free of paraben, parabens 614 00:37:45,640 --> 00:37:48,040 free of free of sulfates. So we understand that, but there 615 00:37:48,040 --> 00:37:53,760 still are a lot of sulfates used in a lot of shampoos, both human 616 00:37:53,760 --> 00:37:56,160 and for pets. And they are. 617 00:37:57,200 --> 00:38:00,800 My understanding is that that's what makes it like thick and 618 00:38:00,800 --> 00:38:05,840 foamy, but that's not necessary because there's a lot more 619 00:38:05,840 --> 00:38:07,120 problems. Right. 620 00:38:07,280 --> 00:38:10,280 And that's what a lot of ingredients are. 621 00:38:10,280 --> 00:38:12,920 Sulfates are particularly bad for that. 622 00:38:12,920 --> 00:38:17,520 They they're for the human. The dog could care less what the 623 00:38:17,520 --> 00:38:22,640 consistency of the shampoo is or if it's creamy or what they 624 00:38:22,640 --> 00:38:25,720 don't care. That's all for the human to 625 00:38:25,720 --> 00:38:29,040 appeal to their sense. Same as lather. 626 00:38:29,200 --> 00:38:30,960 You know? If you don't have a lot of 627 00:38:30,960 --> 00:38:32,880 lather then you're not really getting clean. 628 00:38:33,520 --> 00:38:36,360 Not true. But you know, the good news is 629 00:38:36,360 --> 00:38:39,560 with our shampoo, a lot, a lot of organic shampoos, you know, 630 00:38:39,600 --> 00:38:44,720 from decades ago got kind of a bad rap about not producing a 631 00:38:44,720 --> 00:38:48,120 good lather and that's that's why people didn't, didn't use 632 00:38:48,120 --> 00:38:50,920 them. But that has more to do with 633 00:38:50,920 --> 00:38:55,960 flaws in the saponification process, which is is the process 634 00:38:55,960 --> 00:39:00,400 of converting plant oils into 100% natural soap. 635 00:39:00,960 --> 00:39:05,640 If you don't fully complete that process, and it's a reactive 636 00:39:05,640 --> 00:39:09,360 process, if you don't fully complete that it, it is going to 637 00:39:09,360 --> 00:39:14,480 make a more oily. So then just a purely lather 638 00:39:14,640 --> 00:39:16,880 lathery said a word I don't know. 639 00:39:18,080 --> 00:39:22,400 So, and you know the the trick with organic shampoo is with our 640 00:39:22,400 --> 00:39:24,480 organic shampoo is it loves water. 641 00:39:25,480 --> 00:39:30,720 So if you're not getting a good ladder with our shampoo, you're 642 00:39:30,720 --> 00:39:36,080 using way too much shampoo and not enough water in order to 643 00:39:36,200 --> 00:39:38,800 activate it to, to get the Suns up for you. 644 00:39:39,240 --> 00:39:41,600 And you get all of that sulfate free. 645 00:39:41,680 --> 00:39:45,360 You don't have to have to resort to probably what is a petroleum 646 00:39:45,360 --> 00:39:50,720 based chemical that's being used in order to create that, you 647 00:39:50,720 --> 00:39:53,760 know, and like I said that that's all for the human. 648 00:39:53,760 --> 00:39:56,880 And that kind of leads me to say something else about that. 649 00:39:56,880 --> 00:39:59,960 Well, you know, we've gotten to where we get our dogs groomed 650 00:40:00,560 --> 00:40:03,280 for a look. You know, we we want it to have 651 00:40:03,280 --> 00:40:05,680 a certain look. We want it to, you know, it's 652 00:40:05,680 --> 00:40:10,880 coat to be smooth and shiny or we want it to be curly and shiny 653 00:40:10,880 --> 00:40:15,360 or we know whatever breeds you have of dog, it's important to 654 00:40:15,360 --> 00:40:19,760 know that. Dogs are individual and they 655 00:40:19,760 --> 00:40:24,520 have their own special genetic DNA that is that determines what 656 00:40:24,520 --> 00:40:26,400 their coat is supposed to look like. 657 00:40:26,880 --> 00:40:32,880 The only way that you get a consistent look to a coat is to 658 00:40:32,880 --> 00:40:36,600 use synthetics to do it. That is the only way that you 659 00:40:36,600 --> 00:40:40,040 get a look from one wash to the next wash to the next wash to 660 00:40:40,040 --> 00:40:43,800 the next wash. You're, you're choosing hell or 661 00:40:43,800 --> 00:40:46,240 you're choosing a look over health. 662 00:40:47,040 --> 00:40:49,920 And we have, we have to make that shift in the way that we 663 00:40:49,920 --> 00:40:55,360 think about things and be willing to forego what we want 664 00:40:55,400 --> 00:40:59,040 our dog to look like and just let them look like the way God 665 00:40:59,040 --> 00:41:01,680 created them to be. You know, they're, they're, 666 00:41:01,880 --> 00:41:05,160 they're not meant to look like a bunch of little tiny soldiers 667 00:41:05,200 --> 00:41:09,680 lined up in identical uniforms. Yeah, no, that's very true. 668 00:41:09,800 --> 00:41:15,200 I I kind of like the rattier looking dogs anyway, that's just 669 00:41:15,200 --> 00:41:17,960 me, but I get it. I mean, I know especially, 670 00:41:18,080 --> 00:41:24,400 especially people that like purchase dog, you know, certain 671 00:41:24,400 --> 00:41:28,680 breeds for certain reasons, they can be kind of picky about how 672 00:41:28,760 --> 00:41:32,480 how their dogs look. Yeah, there's. 673 00:41:33,520 --> 00:41:37,160 It's just, it's just education. I think most pet parents, when 674 00:41:37,160 --> 00:41:39,800 they realize what they're trading off, you know, what 675 00:41:39,800 --> 00:41:42,160 they're trading in the health of their dog for. 676 00:41:42,560 --> 00:41:44,880 Yeah. Are much more willing to say I 677 00:41:44,880 --> 00:41:46,400 don't really. I don't. 678 00:41:46,400 --> 00:41:49,000 That's not my priority. I want my dog to live a long 679 00:41:49,000 --> 00:41:54,760 time and not get sick. So yeah, it, it, it is with all 680 00:41:54,760 --> 00:41:56,480 things. It's just a matter of of 681 00:41:56,480 --> 00:42:00,120 education, I think. Yeah, there there were a couple 682 00:42:00,120 --> 00:42:02,440 of other things that I was like, oh, wow. 683 00:42:02,440 --> 00:42:08,160 Because sulfates, one of the terms that you can find on a 684 00:42:08,160 --> 00:42:12,400 product label, sounds really natural, but it isn't. 685 00:42:12,400 --> 00:42:17,840 It's coconut based surfactant. Surfactant. 686 00:42:18,280 --> 00:42:21,080 Surfactant, yeah. Like if I were to see the word 687 00:42:21,080 --> 00:42:22,960 coconut, I'd be like, oh cool, right? 688 00:42:23,240 --> 00:42:26,760 Yeah, no, I mean, think about it, that's not even an 689 00:42:26,760 --> 00:42:30,080 ingredient. Coconut based surfactant, that's 690 00:42:30,160 --> 00:42:33,440 that's not even an ingredient. That's a description of a 691 00:42:33,440 --> 00:42:37,000 combination of ingredients that have been chemically 692 00:42:37,000 --> 00:42:39,600 manipulated. Probably started out as a 693 00:42:39,600 --> 00:42:44,320 coconut and you know, fell off a palm tree somewhere and got a 694 00:42:44,320 --> 00:42:46,320 coconut. OK, well, let's let's see how 695 00:42:46,320 --> 00:42:50,560 fast we can turn it into a synthetic detergent is what is 696 00:42:50,560 --> 00:42:53,960 what that process is. And there's some processes for 697 00:42:53,960 --> 00:42:57,480 that particular coconut based surfactant. 698 00:42:57,560 --> 00:43:02,440 Cocoa betaine is another one of those that that you often see on 699 00:43:02,600 --> 00:43:07,680 a label that just means this used to be a coconut, but it's 700 00:43:07,680 --> 00:43:10,600 been exposed to so many chemicals now that you couldn't 701 00:43:10,600 --> 00:43:12,600 call it a coconut if you wanted to. 702 00:43:12,600 --> 00:43:17,040 It has literally become a synthetic ingredient, you know, 703 00:43:17,200 --> 00:43:20,680 synthetic and it's for the cleansing effect of it. 704 00:43:20,680 --> 00:43:23,720 I mean, that's, that's part of what they're they're doing that 705 00:43:23,720 --> 00:43:26,200 for. So you know you want your dog to 706 00:43:26,200 --> 00:43:29,680 be clean and you want people to think that it's coming by a 707 00:43:29,680 --> 00:43:35,400 natural means, but coconut based surfactant is not, is anything 708 00:43:35,400 --> 00:43:39,120 but natural. That is a 100% detergent based 709 00:43:39,120 --> 00:43:41,720 ingredient. That is good to know because 710 00:43:41,720 --> 00:43:44,400 again I see the word coconut and I'm like yay. 711 00:43:44,840 --> 00:43:49,320 I know. Another thing that I found 712 00:43:49,320 --> 00:43:54,160 interesting, there are no regulations and they doesn't. 713 00:43:54,160 --> 00:43:57,200 They don't even have the list on the ingredient panel. 714 00:43:57,720 --> 00:44:01,680 Toxic byproducts, which apparently can be contaminated 715 00:44:01,680 --> 00:44:06,800 with something called 1. Yes, yes, that's that's part of 716 00:44:06,800 --> 00:44:10,680 what happens. That's that's a 2 two layer 717 00:44:10,680 --> 00:44:15,400 issue within the the pet pet space. 718 00:44:15,520 --> 00:44:20,920 Pet products space manufacturers do not have to list any of their 719 00:44:20,920 --> 00:44:24,920 ingredients or they can choose to just list the ones that don't 720 00:44:24,920 --> 00:44:29,400 sound too offensive like coconut based or fact that doesn't sound 721 00:44:29,400 --> 00:44:32,840 too offensive or fragrance. They don't they don't have to 722 00:44:32,840 --> 00:44:36,120 list any of their ingredients. Now fortunately most people are 723 00:44:36,120 --> 00:44:39,560 smart enough nowadays especially to realize well, I'm not buying 724 00:44:39,560 --> 00:44:41,040 something if I don't know what it is. 725 00:44:42,040 --> 00:44:47,200 But when, when you don't have to list the ingredients or you just 726 00:44:47,200 --> 00:44:49,800 list the ones that you know won't be, you know, too 727 00:44:49,800 --> 00:44:53,760 offensive to somebody, that's, that's one layer of it. 728 00:44:54,160 --> 00:45:00,160 And then the other part of it is that there is 0 regulation of 729 00:45:00,160 --> 00:45:04,760 that in the industry. There is no one, not the USDA, 730 00:45:04,920 --> 00:45:08,360 not the Department of Agriculture, not the FDA. 731 00:45:08,360 --> 00:45:12,680 No one is saying you can't put that in a product that you're 732 00:45:12,680 --> 00:45:17,720 planning on using on an animal. And it's, it's insane that that 733 00:45:17,720 --> 00:45:23,160 level of discretion is so out of control. 734 00:45:23,320 --> 00:45:26,560 I mean, it is just unconscionable what we're 735 00:45:26,560 --> 00:45:29,240 putting on our animals and don't even realize it. 736 00:45:30,080 --> 00:45:34,440 Wow, cuz I was looking at a different brand of shampoo a 737 00:45:34,440 --> 00:45:37,800 couple weeks ago and on their website they only listed the 738 00:45:37,800 --> 00:45:40,880 active ingredients. And I'm like, OK, so where is 739 00:45:40,880 --> 00:45:42,680 the rest? And I never got around to 740 00:45:42,680 --> 00:45:46,000 contacting the company because honestly, for me it's not worth 741 00:45:46,000 --> 00:45:47,480 it. Like if you're not putting it on 742 00:45:47,480 --> 00:45:49,840 your website, then you're ashamed of it. 743 00:45:49,840 --> 00:45:51,880 And I don't need to go any further. 744 00:45:52,120 --> 00:45:56,400 That's just me. But I'm like how, how is this? 745 00:45:56,400 --> 00:45:59,280 How are you only listing active ingredients on your website? 746 00:45:59,400 --> 00:46:01,360 And that just answered it for me because. 747 00:46:02,120 --> 00:46:04,760 They don't have to, they don't, they absolutely don't have to. 748 00:46:04,960 --> 00:46:08,400 And you know, that's, that's another thing that distinguishes 749 00:46:08,400 --> 00:46:13,800 us from all of those others. One of the requirements to be 750 00:46:13,840 --> 00:46:17,160 certified organic through the National Organic Program, you 751 00:46:17,160 --> 00:46:20,920 list all of your ingredients and they there's a paper. 752 00:46:20,920 --> 00:46:25,480 I mean, there's a literal paper trail from the time the olive, 753 00:46:25,560 --> 00:46:28,960 you know, was a seed in the ground to the time it was 754 00:46:28,960 --> 00:46:32,200 harvested, to the time it was transported for manufacturing, 755 00:46:32,200 --> 00:46:36,160 to the manufacturing process, to the bottling process, to the 756 00:46:36,160 --> 00:46:38,320 time that it's in a bottle and in your hand. 757 00:46:38,640 --> 00:46:42,960 There's a literal, literal paper trail for that so that it's 758 00:46:42,960 --> 00:46:46,560 insured all along the way. This is not come in contact with 759 00:46:46,560 --> 00:46:48,760 any pesticide. It's not come in contact with 760 00:46:48,760 --> 00:46:53,680 any herbicide, no heavy metals, none of that is allowed in the 761 00:46:53,680 --> 00:46:58,440 organic program. And so only the very, very, very 762 00:46:58,440 --> 00:47:02,840 small handful of companies who actually go to the time and 763 00:47:02,840 --> 00:47:06,800 expense because it's it's not the inexpensive way to go for 764 00:47:06,800 --> 00:47:10,000 sure will give you the full ingredient list. 765 00:47:10,240 --> 00:47:13,160 They'll give it to you whether they were required to or not, 766 00:47:13,400 --> 00:47:15,840 you know, because it's the right thing to do. 767 00:47:16,600 --> 00:47:20,240 But if you run into a company that won't give you the full 768 00:47:20,240 --> 00:47:23,560 ingredients, put it back. I mean, there's no, and, and 769 00:47:23,560 --> 00:47:26,440 more to what you're talking about the, the manufacturing 770 00:47:26,440 --> 00:47:28,480 process. They don't, they don't have to 771 00:47:28,480 --> 00:47:32,200 disclose that either. And so with the example that you 772 00:47:32,200 --> 00:47:36,600 were given with the 1/4 dioxane, that is a carcinogen and that is 773 00:47:36,600 --> 00:47:41,640 a byproduct of one of the manufacturing processes of an 774 00:47:41,640 --> 00:47:44,920 ingredient. And if it's not cleaned, which 775 00:47:44,920 --> 00:47:48,920 is an additional expense that the manufacturer doesn't want to 776 00:47:48,920 --> 00:47:53,280 absorb to have it cleaned, then it just rides along with the 777 00:47:53,280 --> 00:47:54,960 rest of the product. And you don't even know it's 778 00:47:54,960 --> 00:47:57,320 there. You have no idea it's even 779 00:47:57,320 --> 00:47:58,840 there. And that's OK. 780 00:47:59,760 --> 00:48:03,000 And they get away with it. They get away with it because 781 00:48:03,560 --> 00:48:08,800 the the regulatory bodies that that aren't the National Organic 782 00:48:08,800 --> 00:48:13,040 Program have said people can hide between proprietary, hide 783 00:48:13,160 --> 00:48:17,440 behind proprietary ingredients and they don't have to reveal 784 00:48:17,440 --> 00:48:19,960 all of their ingredients to you. Well, that's nonsense. 785 00:48:20,240 --> 00:48:23,440 I mean, when you go to make a cake, you know what all the 786 00:48:23,440 --> 00:48:25,880 ingredients are? You may not know the specific 787 00:48:25,880 --> 00:48:30,520 measurements, which is the recipe, but you know what's in 788 00:48:30,520 --> 00:48:31,160 it, right? Yeah. 789 00:48:31,840 --> 00:48:37,240 Yeah, wow, I'm getting angry. I'm sorry. 790 00:48:38,840 --> 00:48:42,760 Yeah, I know. It makes me angry, you know, 791 00:48:43,400 --> 00:48:46,920 when I think about it. There are a lot of other hidden 792 00:48:46,920 --> 00:48:51,800 toxins that you talk about on your website, in your blogs, but 793 00:48:52,240 --> 00:48:56,720 for times sake, colors and fragrances, these are some of 794 00:48:56,720 --> 00:49:01,600 the things that I have really like obviously I have problems 795 00:49:01,600 --> 00:49:05,920 with all of it, but for me, like I have just always been really, 796 00:49:05,920 --> 00:49:10,520 really sensitive to smell and I cannot handle synthetic 797 00:49:10,520 --> 00:49:13,240 fragrances period in the store. Like I don't care if it's a 798 00:49:13,240 --> 00:49:17,520 candle, a plug in grooming product, a, you know, a human 799 00:49:17,520 --> 00:49:20,480 product. Like if I buy something and I 800 00:49:20,480 --> 00:49:24,400 bring it home and open it up and it has a smell to it, I can't I 801 00:49:24,400 --> 00:49:26,440 can hardly use it. The only things that I can 802 00:49:26,440 --> 00:49:31,360 really use are natural. So if I buy like an essential 803 00:49:31,360 --> 00:49:34,280 oil, I can handle the like a real essential oil like 804 00:49:34,280 --> 00:49:39,280 Animalio, not an MLM company essential oil. 805 00:49:39,280 --> 00:49:42,840 You know, coconut oil, it has a smell to it, but it's a very 806 00:49:42,840 --> 00:49:45,840 natural like gentle kind of coconut smell. 807 00:49:45,840 --> 00:49:51,240 It's not one of those like, yes, yes, that you would find it like 808 00:49:51,240 --> 00:49:52,720 a bath and body works or something. 809 00:49:52,760 --> 00:49:56,760 So I personally have, I take so much offense to natural 810 00:49:56,760 --> 00:50:00,320 fragrances that are used in all kinds of products, but it's not 811 00:50:00,320 --> 00:50:03,600 just a matter of preference. They can actually be very 812 00:50:03,600 --> 00:50:07,120 harmful for us, right? Yeah, they're totally 813 00:50:07,120 --> 00:50:10,400 manipulated. I mean any, anytime you see the 814 00:50:10,400 --> 00:50:14,000 word fragrance, it doesn't even have to have the word artificial 815 00:50:14,000 --> 00:50:17,760 in front of it. You can just assume artificial, 816 00:50:17,880 --> 00:50:23,680 but if you see fragrance as what is giving sent to the product 817 00:50:24,320 --> 00:50:28,720 that there's unknowing how many ingredients have been combined 818 00:50:28,840 --> 00:50:31,360 to go into creating that one fragrance. 819 00:50:31,360 --> 00:50:35,720 In most cases, according to the cosmetic database, that's like 820 00:50:35,720 --> 00:50:40,800 from 1948 needs to be updated and hopefully will be soon. 821 00:50:42,640 --> 00:50:47,680 There can be as many as 34500 different ingredients, synthetic 822 00:50:47,680 --> 00:50:50,560 types of ingredients or artificial ingredients that go 823 00:50:50,560 --> 00:50:56,120 into developing 1 fragrance. How can, how can you ever figure 824 00:50:56,120 --> 00:51:04,080 out, you know, what, OK, well, is #58 OK, but not number 84 out 825 00:51:04,080 --> 00:51:08,240 of that cocktail. And it's just, it's terrible. 826 00:51:08,240 --> 00:51:12,800 And so we only use essential oils, you know, and we only use 827 00:51:13,680 --> 00:51:16,880 the highest quality essential oils that are able to be 828 00:51:16,880 --> 00:51:19,400 certified organic that we, that we can find. 829 00:51:19,400 --> 00:51:23,160 And we're big fans that Dr. Shelton has been our essential 830 00:51:23,160 --> 00:51:26,000 oil advisor since almost day one. 831 00:51:26,720 --> 00:51:30,680 And you know, whenever I have a question about anything to do 832 00:51:30,680 --> 00:51:33,880 with essential oils, she's our go to person for that. 833 00:51:34,000 --> 00:51:39,400 And you know, we choose essential oils that they smell 834 00:51:39,400 --> 00:51:43,680 good, but they also have benefits for the dog's skin and 835 00:51:43,680 --> 00:51:47,960 coke or they may have benefits to being natural pesticides. 836 00:51:48,160 --> 00:51:50,520 You know, there's a reason it's there. 837 00:51:50,520 --> 00:51:53,640 It's not just because, oh, that's the one that's available 838 00:51:54,080 --> 00:51:59,280 we'll or we have extra of this or what it's it's there for a 839 00:51:59,280 --> 00:52:02,440 reason and it's there for the benefit of the health of your 840 00:52:02,440 --> 00:52:05,920 dog and to, you know, just continue to give them exposures 841 00:52:05,920 --> 00:52:10,640 to to natural ingredients without needing the synthetics 842 00:52:10,640 --> 00:52:12,680 or the artificial ingredients at all. 843 00:52:12,680 --> 00:52:15,720 Yeah, gosh. And we can talk about so many 844 00:52:15,720 --> 00:52:19,640 more things, but we're already approaching an hour, so I want 845 00:52:19,760 --> 00:52:21,920 to circle back around to the skin real quick. 846 00:52:22,560 --> 00:52:27,960 OK, because the skin, you know, you've said so many wonderful 847 00:52:27,960 --> 00:52:31,640 things about what our skin does. Of course it's it's our meat 848 00:52:31,640 --> 00:52:34,640 suit and keeps everything contained but. 849 00:52:35,000 --> 00:52:36,320 I wouldn't have thought of that. That's. 850 00:52:36,400 --> 00:52:38,040 Good. I'm trying to remember Men in 851 00:52:38,040 --> 00:52:40,240 Black movie. That movie is where I got. 852 00:52:40,240 --> 00:52:45,800 That OK, Got it. Yeah, the meat suit, it does 853 00:52:45,800 --> 00:52:50,680 keep everything contained, but our skin also has in our dog's 854 00:52:50,680 --> 00:52:55,040 skin also have lots of endocannabinoid receptors. 855 00:52:55,040 --> 00:52:59,400 And so you have recently teamed up, you have provided your 856 00:52:59,400 --> 00:53:04,520 formulations to CBD Dog Health, who I am a big, big fan of their 857 00:53:04,520 --> 00:53:09,480 products and have a combination product line that just launched 858 00:53:09,480 --> 00:53:12,320 over on their website. And that I'm really excited 859 00:53:12,320 --> 00:53:16,000 about because again, you talk so much about the skin and of 860 00:53:16,000 --> 00:53:18,320 course the coat because that's what you're dealing with. 861 00:53:18,360 --> 00:53:23,640 But infusing these really, really high quality full 862 00:53:23,640 --> 00:53:28,080 spectrum hemp extract into what we are putting on the skin. 863 00:53:28,600 --> 00:53:32,320 I think it's just it just adds another layer of like, oh, this 864 00:53:32,320 --> 00:53:36,520 is amazing to me. Yeah, I'm really excited for 865 00:53:36,520 --> 00:53:38,800 that. I'm excited for it too. 866 00:53:38,800 --> 00:53:44,160 And I need to learn more about what, you know, the mushrooms 867 00:53:44,160 --> 00:53:46,400 that they use. And then this, I mean, I need to 868 00:53:46,400 --> 00:53:51,520 know more about that because I'm excited about the collaboration 869 00:53:51,520 --> 00:53:55,960 and, and doing that with them and combining, you know, our 870 00:53:55,960 --> 00:54:00,360 expertise, our, our separate, but collective expertise into, 871 00:54:00,520 --> 00:54:04,360 into making that. I mean, that's, that's a great 872 00:54:04,360 --> 00:54:06,720 thing. And it's just another weapon, 873 00:54:06,800 --> 00:54:10,280 you know, in the arsenal or tool and tool belt, not to get 874 00:54:10,280 --> 00:54:13,320 violent sounding, I guess tool and tool belts bet better, you 875 00:54:13,320 --> 00:54:17,080 know, to just give our dogs a better, a better chance. 876 00:54:17,080 --> 00:54:19,840 And it's, you know, I've used it on my dogs. 877 00:54:19,840 --> 00:54:23,640 I was like waiting with bated breath to get my get my sample 878 00:54:23,640 --> 00:54:26,720 from them after they actually got it bottled and everything. 879 00:54:26,720 --> 00:54:28,760 And I couldn't have two little black dogs. 880 00:54:28,760 --> 00:54:34,600 And you know, black dogs can either look really like shiny 881 00:54:34,600 --> 00:54:38,800 and healthy or they can look really dull and almost a matte 882 00:54:39,200 --> 00:54:42,360 kind of a color. And one of my dogs deal, she is 883 00:54:42,360 --> 00:54:47,320 chronically sick with inflammation, which I mean, I, I 884 00:54:47,320 --> 00:54:51,080 believe was triggered by she was way over vaccinated when she was 885 00:54:51,080 --> 00:54:53,320 little and I, she's a risky for me. 886 00:54:53,320 --> 00:54:57,600 So she wouldn't have been under, under my care, but I didn't have 887 00:54:57,600 --> 00:54:59,920 any control of that. But it's been a battle ever 888 00:54:59,920 --> 00:55:02,240 since. And I've got this whole, you 889 00:55:02,240 --> 00:55:05,200 know, barrage of things that I use for her. 890 00:55:05,280 --> 00:55:09,120 Our cooling peppermint tea tree shampoo is is the go to shampoo 891 00:55:09,120 --> 00:55:13,200 for her, a spritzer with our apple cider vinegar occasionally 892 00:55:13,200 --> 00:55:17,880 to, you know, just help with the yeast kind of component of of 893 00:55:17,880 --> 00:55:21,360 that. And her peppermint spray is 894 00:55:21,360 --> 00:55:25,680 another good one. But we used the CBD dog shampoo 895 00:55:25,680 --> 00:55:32,280 and I never saw her Coke look as good as it had immediately after 896 00:55:32,280 --> 00:55:34,280 a bath. It looked she was almost 897 00:55:34,280 --> 00:55:36,200 glowing. I don't know how a black dog 898 00:55:36,200 --> 00:55:40,120 look. I mean, that's kind of what it's 899 00:55:40,120 --> 00:55:42,520 like. Golly, Bailey, you look really, 900 00:55:42,520 --> 00:55:44,960 really good. And she was so soft. 901 00:55:45,640 --> 00:55:49,800 And I just thought, OK, well, I know what my shampoo alone does. 902 00:55:49,800 --> 00:55:55,000 And it's it makes for that. But this is elevated now because 903 00:55:55,000 --> 00:55:59,080 of what they've added to it from their lineup of products. 904 00:55:59,080 --> 00:56:01,080 And I was like, this is going to be fantastic. 905 00:56:02,040 --> 00:56:06,680 Love hearing that so much. I can't honestly, like I got I 906 00:56:06,680 --> 00:56:09,920 have gotten my shipment since the last time I bathed my dog. 907 00:56:09,920 --> 00:56:12,840 So she needs another bath here soon and I'm going to use it and 908 00:56:12,840 --> 00:56:14,560 I'm just I'm really excited for it. 909 00:56:14,560 --> 00:56:18,280 My dog. I use their just tincture, the 910 00:56:18,280 --> 00:56:22,920 full spectrum hemp extract for my dog for liver support, which 911 00:56:22,920 --> 00:56:25,880 is a little bit unusual. And I actually had a 912 00:56:25,880 --> 00:56:29,800 conversation with Angela because the milk Thistle didn't budget 913 00:56:30,160 --> 00:56:34,120 her numbers at all. But then when I just stop the 914 00:56:34,120 --> 00:56:40,760 milk Thistle, put her on the hemp, she has, her liver enzymes 915 00:56:40,760 --> 00:56:42,680 have been normal. It's been amazing. 916 00:56:42,680 --> 00:56:44,280 I love it. Again, a little bit of an 917 00:56:44,280 --> 00:56:48,000 unusual case for that, but it's been amazing. 918 00:56:48,000 --> 00:56:51,080 I love it. I can't live without it. 919 00:56:51,080 --> 00:56:55,040 I'm going to be honest. I take it, I buy the horse heel 920 00:56:55,120 --> 00:56:57,640 and I share it between me and my dog. 921 00:56:58,200 --> 00:57:03,480 So we just have our separate bottles and then I take it every 922 00:57:03,480 --> 00:57:04,760 night. I don't know what I would do 923 00:57:04,840 --> 00:57:06,800 without it. And I'm just really, really 924 00:57:06,800 --> 00:57:10,160 excited that it's in combination with Four Legger specifically 925 00:57:10,160 --> 00:57:14,160 because I just have been such a big fan of Four Legger products 926 00:57:14,160 --> 00:57:16,840 for so many years. And I just want to say thank you 927 00:57:16,840 --> 00:57:20,320 again for doing what you do and happy that you're still here 928 00:57:20,320 --> 00:57:22,920 with us. Of course, to continue bringing 929 00:57:22,920 --> 00:57:26,280 us this product is wonderful. Products. 930 00:57:26,440 --> 00:57:29,800 Thank you for that. You know, I feel like I'm this 931 00:57:29,800 --> 00:57:36,920 steward of Henry Clay's legacy. He's behind, he's the driving 932 00:57:36,920 --> 00:57:39,320 force behind all this. And I just get to be the human 933 00:57:39,320 --> 00:57:43,280 that kind of guides it. And I'm very blessed to do that 934 00:57:43,320 --> 00:57:47,600 and, you know, be happy to be here. 935 00:57:47,600 --> 00:57:51,440 You made me think of something. There's a lot of two leggers 936 00:57:51,440 --> 00:57:55,080 that dip into their four legger stash of products. 937 00:57:55,080 --> 00:57:58,120 I mean, it's the only it. Everything is human grade. 938 00:57:58,880 --> 00:58:02,120 It's probably better than the shampoo you've got in your own 939 00:58:02,120 --> 00:58:04,440 shower that you're using. And soap. 940 00:58:04,440 --> 00:58:09,800 It's what I use for my shampoo, for my body wash, for my hand 941 00:58:09,800 --> 00:58:12,400 soap. I've got our foamer bottles at 942 00:58:12,400 --> 00:58:15,320 every sink in the house. That's what I use for my hand 943 00:58:15,320 --> 00:58:17,600 soap. And I use, you know, our apple 944 00:58:17,600 --> 00:58:21,200 cider vinegar rinse product and everything. 945 00:58:21,200 --> 00:58:27,040 It is human grade so feel free to to share it with your your 946 00:58:27,240 --> 00:58:29,360 four layer or maybe they'll share it with you. 947 00:58:30,360 --> 00:58:32,360 Ask. Ask them to share with you. 948 00:58:32,400 --> 00:58:34,560 Yeah. And a little bit goes a long 949 00:58:34,560 --> 00:58:36,000 way. It really does it. 950 00:58:36,000 --> 00:58:38,160 Really. Really does thank you again, 951 00:58:38,240 --> 00:58:40,480 Melissa for everything that you're doing for being here with 952 00:58:40,480 --> 00:58:45,200 us today. Go to it is 4 dash legger right? 953 00:58:45,240 --> 00:58:52,720 That's the four dash legger dot dot com check out the products, 954 00:58:53,000 --> 00:58:55,480 sign up for the newsletter because honestly, she has been 955 00:58:55,480 --> 00:58:57,920 putting out such amazing content in the newsletter lately. 956 00:58:57,920 --> 00:59:01,400 I've I've been so impressed and give it a try guys. 957 00:59:01,400 --> 00:59:06,440 It's you know, a really, really simple swap that can make a huge 958 00:59:06,440 --> 00:59:08,680 difference and your pets overall health. 959 00:59:08,680 --> 00:59:12,960 So thank you again, Melissa and for everybody listening, have a 960 00:59:13,040 --> 00:59:16,080 fabulous rest of your week. Give your pets some extra love 961 00:59:16,080 --> 00:59:18,280 from me and from Melissa this week. 962 00:59:19,040 --> 00:59:20,600 Yep, thank you so much.