1 00:00:00,240 --> 00:00:02,720 It's Jess. If you're new here, I'm a 2 00:00:02,720 --> 00:00:05,520 certified professional canine nutritionist, raw nutrition 3 00:00:05,520 --> 00:00:08,640 certified for dogs and cats, a holistic pet health coach, the 4 00:00:08,640 --> 00:00:11,960 founder of Wild Wellness Pet, and the host of the Pet 5 00:00:11,960 --> 00:00:14,600 Parenting Reset podcast that you're listening to right now, 6 00:00:15,240 --> 00:00:18,880 where every pet deserves the absolute best and every pet 7 00:00:18,880 --> 00:00:22,400 parent is welcome. Learn from the best holistic and 8 00:00:22,400 --> 00:00:24,680 integrative experts in veterinary medicine and 9 00:00:24,680 --> 00:00:28,080 nutrition every Tuesday right here on this podcast. 10 00:00:28,680 --> 00:00:31,840 Or get individualized help with your pet through one-on-one 11 00:00:31,840 --> 00:00:35,760 consultations and take a deep dive into the root cause with 12 00:00:35,760 --> 00:00:38,720 the Wild Wellness Bioenergetics at Home testing kit. 13 00:00:39,160 --> 00:00:42,800 It's time to rethink how we raise our pets. 14 00:00:43,240 --> 00:00:46,440 A reset to naturally healthy dogs and cats. 15 00:00:46,960 --> 00:00:49,600 If you've been feeling like there has to be something more, 16 00:00:49,600 --> 00:00:55,200 something better, a better way to raise healthier pets, welcome 17 00:00:55,440 --> 00:00:58,520 to the pet Parenting reset. Welcome back, pet parent. 18 00:00:58,520 --> 00:01:02,600 Today is going to be just a fun episode, I think, because I have 19 00:01:02,600 --> 00:01:06,440 Heather and Ajeebi here with me today with canine and feline 20 00:01:06,440 --> 00:01:08,880 natural. And first of all, Heather, 21 00:01:08,880 --> 00:01:11,280 congratulations on getting your CPCN. 22 00:01:11,680 --> 00:01:14,400 Thank you so much. I'm really excited and I know 23 00:01:14,520 --> 00:01:19,480 you've got it as well, so. You know the thing with the CPCN 24 00:01:19,480 --> 00:01:23,320 that I tell people all the time, like anybody that asks me if 25 00:01:23,320 --> 00:01:26,400 they should get it, of course I'm like, yes, of course I want 26 00:01:26,400 --> 00:01:32,200 this information out there. But I'm like people who actually 27 00:01:32,480 --> 00:01:37,200 are trying to use this information professionally. 28 00:01:37,520 --> 00:01:40,880 I'm like, just understand that you were going to go through a 29 00:01:40,880 --> 00:01:44,000 roller coaster of pulling your hair out. 30 00:01:44,000 --> 00:01:46,920 Why is this so hard? Why is it so hard to feed a dog 31 00:01:46,920 --> 00:01:49,120 and then, oh gosh, this is easy. Why? 32 00:01:49,120 --> 00:01:51,240 We don't need to be doing like we don't need to be dealing with 33 00:01:51,240 --> 00:01:52,680 all of this. This is this is easy. 34 00:01:52,680 --> 00:01:55,280 Just follow nature and you're just going to go through this 35 00:01:55,280 --> 00:01:58,280 roller coaster. You know, I have to say I got 36 00:01:58,280 --> 00:02:01,200 really bogged down in vitamins and minerals. 37 00:02:01,240 --> 00:02:05,120 You know, I've been, I started this journey 20 years ago with 38 00:02:05,120 --> 00:02:08,720 raw feeding and making my own, not knowing what I was doing. 39 00:02:08,720 --> 00:02:11,160 But I had a dog with severe issues. 40 00:02:11,160 --> 00:02:15,480 So I just literally pulling dandelion greens and lambs 41 00:02:15,480 --> 00:02:18,760 quarters out of my own yard, burdock root from the Asian 42 00:02:18,880 --> 00:02:22,320 grocery, you know, buying from the butcher, just kind of doing 43 00:02:22,320 --> 00:02:25,840 it myself. So, you know, I kept getting 44 00:02:26,000 --> 00:02:29,480 afraid of not being able to remember so much of this, but 45 00:02:29,480 --> 00:02:31,440 then kind of going back to wait a minute. 46 00:02:31,440 --> 00:02:35,760 So much of this is just common sense and how often do you and I 47 00:02:35,760 --> 00:02:38,280 eat complete and balanced on a daily basis? 48 00:02:38,320 --> 00:02:41,280 And you know, it's so, so much of it is common sense. 49 00:02:41,280 --> 00:02:44,280 I just thought it was really great to, I know it's sort of 50 00:02:44,280 --> 00:02:48,000 for me, there was a lot of confirmation and, and what I've 51 00:02:48,000 --> 00:02:52,640 already seen throughout my life and just, you know, be official 52 00:02:52,640 --> 00:02:54,800 about it now. Right. 53 00:02:55,120 --> 00:03:02,560 I think well it is interesting because it only really matters 54 00:03:02,560 --> 00:03:08,600 if it's on a professional level. We're trying to meet AFCO or 55 00:03:08,600 --> 00:03:14,120 Fettia for inner like if we're trying to meet these minimum 56 00:03:14,120 --> 00:03:20,280 levels of nutrient profiles for which you know that formulators 57 00:03:20,280 --> 00:03:24,800 at canine and B like natural are absolutely. 58 00:03:25,480 --> 00:03:27,560 And and that's where it it matters. 59 00:03:27,560 --> 00:03:31,200 But also like I keep having to remind myself that this is based 60 00:03:31,240 --> 00:03:35,280 on like all of this information that we think we know about what 61 00:03:35,280 --> 00:03:39,680 dogs and cats need is really based on synthetics and studies 62 00:03:39,680 --> 00:03:42,040 with synthetics and not only studies with synthetics, but 63 00:03:42,040 --> 00:03:44,440 studies with synthetics in a vacuum. 64 00:03:44,960 --> 00:03:51,960 And it's like when we're feeding real food, it's like we just let 65 00:03:51,960 --> 00:03:55,400 nature do all the work and really don't have to think about 66 00:03:55,400 --> 00:03:59,000 it that much. Yeah, yeah, for sure. 67 00:03:59,280 --> 00:04:01,800 However, at the end of it, I, I also realized I'm really 68 00:04:01,800 --> 00:04:05,480 fortunate that I get to hit the easy button or working for 69 00:04:05,480 --> 00:04:09,800 canine and feel like natural. I know the work and the care and 70 00:04:09,800 --> 00:04:12,480 the, you know, I have so much trust in them and what they do 71 00:04:13,520 --> 00:04:19,440 that I was like, I, I get to just, you know, and it's just so 72 00:04:19,440 --> 00:04:21,760 nice to hit the easy button because not everybody has the 73 00:04:21,760 --> 00:04:27,520 time or, or the desire to, to make their food, you know, and 74 00:04:27,520 --> 00:04:30,440 just knowing that I can feel so good about what's coming out of 75 00:04:30,440 --> 00:04:32,960 New Zealand. And you know, our, like you 76 00:04:32,960 --> 00:04:37,240 mentioned our formulators, they are so careful and so educated 77 00:04:37,240 --> 00:04:40,840 and you know, it just it's nice that I've got this knowledge, 78 00:04:40,880 --> 00:04:45,160 but I don't have to use it in my own feeding. 79 00:04:45,960 --> 00:04:48,720 Yeah, yeah. Well, I'm going to tie this 80 00:04:48,960 --> 00:04:51,240 together really quickly and we're going to move forward. 81 00:04:51,240 --> 00:04:55,400 But I had Jeff Bowers on the podcast not too long ago. 82 00:04:55,880 --> 00:05:00,480 We were talking about Totonics, which I this is not an 83 00:05:00,480 --> 00:05:03,280 advertisement whatsoever. I just happened to really, 84 00:05:03,280 --> 00:05:06,960 really love totonics and I do recommend it a lot. 85 00:05:06,960 --> 00:05:11,040 But he was the original formulator for Canine Feline 86 00:05:11,040 --> 00:05:15,440 Naturals. And so for anybody who's 87 00:05:15,440 --> 00:05:19,680 interested in really doing a deep dive on the history, you 88 00:05:19,680 --> 00:05:22,960 know, I would say go go check out that episode when you're 89 00:05:22,960 --> 00:05:25,360 done with this one. But I would love to hear. 90 00:05:25,360 --> 00:05:28,600 So you've already told me a little bit that like you really 91 00:05:28,600 --> 00:05:30,880 started this journey 20 years ago. 92 00:05:31,440 --> 00:05:35,160 You have had at least one dog, but I know multiple now that you 93 00:05:35,160 --> 00:05:40,080 have had to work with to help get them to a better place where 94 00:05:40,080 --> 00:05:42,560 they're actually healthy and they have a quality of life. 95 00:05:43,520 --> 00:05:46,760 What has that road look like for you? 96 00:05:46,760 --> 00:05:48,920 How long have you like, how did it? 97 00:05:48,920 --> 00:05:51,840 How did it bring you to Canine Naturals? 98 00:05:52,040 --> 00:05:57,040 Yeah, so I 2020 plus years ago, I was with a rescue and I 99 00:05:57,040 --> 00:05:59,400 accidentally ended up owning the rescue. 100 00:06:00,280 --> 00:06:04,680 Long complicated story, but my first rescue dog out of that, 101 00:06:04,680 --> 00:06:08,040 Nina, she was allergic to everything. 102 00:06:08,160 --> 00:06:11,480 And I was giving her cortisone shots because that was the the 103 00:06:11,480 --> 00:06:15,320 protocol. And she ended up with Cushing's 104 00:06:15,720 --> 00:06:18,640 and I'm sure it was from the repeated cortisone use. 105 00:06:18,640 --> 00:06:21,320 I got her when she was 5 and she'd already had probably 4 106 00:06:21,320 --> 00:06:24,960 years of steady cortisone. I did it for another year or so, 107 00:06:25,760 --> 00:06:28,680 not knowing better because, you know, none of us can do better 108 00:06:28,880 --> 00:06:31,800 until we've kind of run into these situations. 109 00:06:31,800 --> 00:06:33,200 You're not born with this knowledge. 110 00:06:34,560 --> 00:06:37,520 And so I started to learn with Nina and that's when I started 111 00:06:37,520 --> 00:06:40,720 to build her own diet because I realized there was, I couldn't 112 00:06:40,720 --> 00:06:44,480 find a commercial food at least 20 years ago that she didn't 113 00:06:44,480 --> 00:06:47,320 react to. But I did discover I could make 114 00:06:47,320 --> 00:06:49,960 it my own way. But I did treat her 115 00:06:50,360 --> 00:06:54,160 conventionally for the Cushing's and she didn't live very much 116 00:06:54,160 --> 00:06:58,320 longer. I this last May, I took in a 117 00:06:58,320 --> 00:07:01,760 Hospice foster with Cushing. So I'm kind of having a full 118 00:07:01,760 --> 00:07:06,440 circle moment now and I consulted with Chelsea Kent was 119 00:07:06,440 --> 00:07:09,880 she's one of my favorite people in the industry and the smartest 120 00:07:09,880 --> 00:07:14,320 person I know. So what we decided to do was 75% 121 00:07:14,320 --> 00:07:18,760 canine diet, the Hokie and beef specifically, and 25% of the 122 00:07:18,760 --> 00:07:22,320 Kefir Kiefer. However you want to say that 123 00:07:22,320 --> 00:07:24,840 word, every time I think I get it right, I get it wrong. 124 00:07:26,600 --> 00:07:30,640 And then followed the doctors Marsden's protocol of four 125 00:07:30,640 --> 00:07:33,720 marbles. And we have turned this girl 126 00:07:33,720 --> 00:07:35,440 around. I mean, she's still somewhere 127 00:07:35,440 --> 00:07:38,800 between 13 and 15. And you know, we're, we're still 128 00:07:38,800 --> 00:07:42,440 technically Hospice. But to see what I could do with 129 00:07:42,440 --> 00:07:49,080 alternative diets for a very horrific illness that is just 130 00:07:49,080 --> 00:07:53,640 heartbreaking to watch and to see her so quickly, it just 131 00:07:53,640 --> 00:07:57,440 reaffirmed with me kind of what we're doing and how much 132 00:07:57,440 --> 00:08:01,960 sourcing matters. And, you know, if all disease 133 00:08:01,960 --> 00:08:05,440 stems from inflammation and an unhealthy gut, you know, like, 134 00:08:05,440 --> 00:08:08,080 let's reduce this inflammation in her body. 135 00:08:08,440 --> 00:08:12,000 Let's heal her gut. And it wasn't that hard to do. 136 00:08:12,760 --> 00:08:15,920 You know, I think it's just you just got to know the right 137 00:08:15,920 --> 00:08:18,600 people to talk to or the right products to pick. 138 00:08:18,600 --> 00:08:21,080 But you know, I that's the beauty of podcasts like this 139 00:08:21,080 --> 00:08:24,680 that people can listen and learn from other people's experience. 140 00:08:24,680 --> 00:08:28,640 It took me so long to get here, but that is how I ended up with 141 00:08:28,640 --> 00:08:32,760 Canine 10 years ago was because through the rescue world, I was 142 00:08:32,760 --> 00:08:37,039 getting food donated from other companies and I got to know all 143 00:08:37,039 --> 00:08:40,600 the people and I was so thrilled to be able to come to Canine. 144 00:08:40,600 --> 00:08:43,559 And yeah, yeah, Jeff is phenomenal. 145 00:08:43,559 --> 00:08:46,480 Our founder Shane, who's kind of the the number two in the 146 00:08:46,480 --> 00:08:48,800 company, is one of my favorite humans on the planet. 147 00:08:49,760 --> 00:08:51,720 Can't wait to see him in Global next week. 148 00:08:52,280 --> 00:08:54,520 And Teutonix is in every bowl with Rose now. 149 00:08:54,720 --> 00:08:57,040 I love that product. I think it's phenomenal. 150 00:08:57,200 --> 00:08:59,240 And there again, just reducing inflammation. 151 00:08:59,240 --> 00:09:03,840 That's just kind of mention with her and that's how I'm doing it. 152 00:09:03,920 --> 00:09:06,560 So yeah, Teutonix, phenomenal. Jeff's brain? 153 00:09:06,800 --> 00:09:09,240 Phenomenal. I know, right? 154 00:09:10,720 --> 00:09:13,880 Well, you know, I like to go on tangents. 155 00:09:15,360 --> 00:09:16,760 I'm a rabbit hole girl. Let's go. 156 00:09:17,880 --> 00:09:22,680 So, and I also, I say this so often and so many of the 157 00:09:22,760 --> 00:09:25,120 podcasts that I put out, but it's, it's so true. 158 00:09:25,120 --> 00:09:28,320 I go through these phases where I feel like the universe is 159 00:09:28,320 --> 00:09:31,640 bringing some like one thing to me from so many different 160 00:09:31,640 --> 00:09:34,720 directions at one time that I'm like, this is what I need to be 161 00:09:34,720 --> 00:09:39,120 talking about right now. And I was actually just, I had 162 00:09:39,120 --> 00:09:41,600 to go run some errands before recording this podcast with you. 163 00:09:41,600 --> 00:09:44,920 I was listening to a new podcast. 164 00:09:45,800 --> 00:09:53,440 I'm forgive me, everyone, I'm I I used to like 20 years ago, I 165 00:09:53,440 --> 00:09:56,800 was not a fan of Joe Rogan, like I did not like him with a 166 00:09:56,800 --> 00:10:00,920 passion. And today I, I, I can't wait for 167 00:10:00,920 --> 00:10:06,680 his next podcast to drop. But but he had Brigham Brigham 168 00:10:06,680 --> 00:10:09,720 Bueller on who he's been on the podcast many times. 169 00:10:09,720 --> 00:10:14,960 He's the founder of Ways to Well and talking about peptides, but 170 00:10:14,960 --> 00:10:20,640 more generally talking about the capture of the Pharmaceutical 171 00:10:20,640 --> 00:10:28,160 industry and how kind of twofold that we are really in like our 172 00:10:28,160 --> 00:10:32,560 healthcare care system is is a sick care system and we don't. 173 00:10:32,560 --> 00:10:37,520 But even Even so, we don't even really have a healthcare or even 174 00:10:37,560 --> 00:10:42,080 really a sick care system. We have a system that is 175 00:10:42,240 --> 00:10:44,640 completely pharmaceutical Bay that is just OK. 176 00:10:44,640 --> 00:10:50,200 How what is the next pill that I can give you to quote UN quote, 177 00:10:50,200 --> 00:10:53,160 make you feel better? And that's really all we're 178 00:10:53,160 --> 00:10:55,400 doing. And that has trickled down so 179 00:10:55,400 --> 00:10:58,080 far into the veterinary industry as well. 180 00:10:58,080 --> 00:11:01,880 Unfortunately, not to say that there aren't some really amazing 181 00:11:01,880 --> 00:11:05,320 veterinarians out there. There still are some really 182 00:11:05,320 --> 00:11:09,480 amazing veterinarians out there. But I was doing a like a pre 183 00:11:09,480 --> 00:11:16,640 podcast chat with a veterinarian yesterday and I always like to, 184 00:11:16,800 --> 00:11:19,920 you know, just talk to people to kind of get a sense of who they 185 00:11:19,920 --> 00:11:23,560 are before we actually record. Because now I know what I can 186 00:11:23,560 --> 00:11:25,520 talk to you about and what I can't talk to you about kind of 187 00:11:26,200 --> 00:11:30,000 things. And, and to make sure that we 188 00:11:30,000 --> 00:11:33,680 can even have a conversation like I've, you know, I'm almost 189 00:11:33,680 --> 00:11:36,320 five years into this now. So I've realized that you can't 190 00:11:36,320 --> 00:11:41,400 have a conversation with everybody, but you know, he was, 191 00:11:41,400 --> 00:11:45,920 he was also bringing up the fact that you just when you go into 192 00:11:46,600 --> 00:11:50,440 corporate medicine and, and the veterinary industry is 193 00:11:50,440 --> 00:11:53,360 completely bought up. I mean, almost completely bought 194 00:11:53,360 --> 00:11:58,520 up more, well, more well over 50% of I think the veterinary 195 00:11:58,520 --> 00:12:00,760 practices in the country right now are corporate owned, 196 00:12:01,680 --> 00:12:05,440 especially when we include like emergency and urgent care. 197 00:12:05,440 --> 00:12:11,120 That's and like there's no relationship there, but not just 198 00:12:11,120 --> 00:12:14,800 like there's no relationship with you and the doctor, but 199 00:12:14,800 --> 00:12:17,600 there's no relationship between a patient and the other. 200 00:12:17,640 --> 00:12:20,840 So like if we actually look at your dog or your cat as the 201 00:12:20,840 --> 00:12:24,840 patient, because they are, they have no relationship with the 202 00:12:24,840 --> 00:12:26,800 person who is supposed to be giving them care. 203 00:12:27,760 --> 00:12:34,000 And that is pretty detrimental overall, which is why all of 204 00:12:34,000 --> 00:12:40,520 that to say, I think This is why people like you and I spend so 205 00:12:40,520 --> 00:12:43,360 much time talking about nutrition because it is so 206 00:12:43,360 --> 00:12:46,760 foundational and it is something that you can do and change in 207 00:12:46,760 --> 00:12:51,200 your home today with really not even having to do too much 208 00:12:51,200 --> 00:12:54,920 research anymore. Like you can go and buy a 209 00:12:54,920 --> 00:12:58,400 commercially available, biologically appropriate food 210 00:12:58,400 --> 00:13:03,280 for your dog or your cat and make a huge like if you have a 211 00:13:03,280 --> 00:13:06,880 dog with cushions, right? You may not get everywhere you 212 00:13:06,880 --> 00:13:11,040 want to be just changing the diet, but it's going to help a 213 00:13:11,040 --> 00:13:13,720 ton and it's really going to give you like that starting 214 00:13:13,720 --> 00:13:15,600 place. And I just took over the 215 00:13:15,600 --> 00:13:18,440 conversation. I'm sorry, but I'm curious like 216 00:13:19,480 --> 00:13:24,680 that seems to be wait when I talk to you like that's that's 217 00:13:24,680 --> 00:13:28,040 kind of your focus. Yeah, yeah, nutrition and and 218 00:13:28,040 --> 00:13:31,640 sourcing, you know that was that came up with the feed reel at 219 00:13:32,000 --> 00:13:34,080 the end of it. You know, you build the diet for 220 00:13:34,080 --> 00:13:38,640 your final. And I have become so suspicious 221 00:13:38,640 --> 00:13:44,400 of sourcing because I work for a New Zealand company and I, I've 222 00:13:44,400 --> 00:13:50,120 learned a lot about US manufacturing, US sourcing, 223 00:13:50,120 --> 00:13:54,040 factory farms. And it was really, really hard 224 00:13:54,400 --> 00:13:58,720 to make that final diet for me, knowing what I know, because it 225 00:13:58,720 --> 00:14:02,080 wasn't easy to find everything I needed that I trusted the 226 00:14:02,080 --> 00:14:03,880 sourcing of Some of it was great. 227 00:14:04,000 --> 00:14:06,280 I, you know, I was like, Oh, I feel really great about where I 228 00:14:06,280 --> 00:14:10,080 got this, this pork loin from or this, you know, but some of it, 229 00:14:10,080 --> 00:14:13,680 I was just like, oh, that was, it felt sketchy to me, which was 230 00:14:13,680 --> 00:14:16,280 hard. And that's one of the reasons 231 00:14:16,280 --> 00:14:20,040 I'm so proud to work for canine and feline natural is because of 232 00:14:20,040 --> 00:14:23,080 that New Zealand sourcing. I mean, I know our, our people 233 00:14:23,080 --> 00:14:25,680 are so educated and care so much, but it's also we're 234 00:14:25,680 --> 00:14:28,480 starting from this foundation of this amazing country. 235 00:14:29,000 --> 00:14:33,480 And whenever I talk about us, I get, I sound very obsessive 236 00:14:33,480 --> 00:14:37,280 towards New Zealanders. And we're actually going there 237 00:14:37,280 --> 00:14:39,200 next month. And I, you know, they probably, 238 00:14:39,200 --> 00:14:41,880 they, they worry about me coming because I'm, I'm such a fan. 239 00:14:43,400 --> 00:14:46,680 Well, tell me a little bit about that difference, because I know 240 00:14:47,040 --> 00:14:52,640 like when I when I make food or even when I did because I don't 241 00:14:52,640 --> 00:14:56,680 really, I really have never been much of ADIY feeder. 242 00:14:56,680 --> 00:15:02,960 I'm just, that's not the season of life that I'm in and sourcing 243 00:15:03,200 --> 00:15:07,120 is hard. And I feel for people that are 244 00:15:07,720 --> 00:15:11,080 trying to source, especially the ones that are trying to do 245 00:15:11,080 --> 00:15:15,080 things as inexpensively as possible because the sourcing 246 00:15:15,080 --> 00:15:18,800 isn't going to be great. And I mean, granted, like a fed 247 00:15:18,800 --> 00:15:20,520 dog is better than a starving dog, right? 248 00:15:20,880 --> 00:15:26,800 But that sourcing does matter. And I know when I was having to 249 00:15:26,800 --> 00:15:28,880 make the food at the end of the course as well. 250 00:15:29,400 --> 00:15:35,160 I'm like especially the organ meats and that only like these 251 00:15:35,160 --> 00:15:37,880 are I have no idea where these are actually coming from like 252 00:15:37,880 --> 00:15:40,800 that. They're not easy to find really 253 00:15:40,800 --> 00:15:44,520 good sources of individually. I don't unless you have a 254 00:15:44,520 --> 00:15:51,160 relationship with a farmer or a Co-op of farmers that you're 255 00:15:51,160 --> 00:15:53,240 comfortable with. Like it's hard. 256 00:15:53,480 --> 00:15:56,680 It is, it's, it's, it's really hard and you know, when you go 257 00:15:56,680 --> 00:15:59,160 to get the goods sourcing, it's quite expensive. 258 00:15:59,200 --> 00:16:03,760 It's you know, you can find very cheap meat, but say the more 259 00:16:03,760 --> 00:16:07,080 you'll, the more you learn, the more worried you get. 260 00:16:07,960 --> 00:16:10,520 And with New Zealand, you just don't have to worry about that. 261 00:16:10,520 --> 00:16:13,320 You know, it's no hormones, no antibiotics, no GM OS and 262 00:16:13,320 --> 00:16:16,960 anything. You know, in 2016 the FDA or 263 00:16:16,960 --> 00:16:20,720 USDAFDA changed the definition of grass fed. 264 00:16:21,160 --> 00:16:25,320 They've removed the definition so grass fed could be one day 265 00:16:25,920 --> 00:16:30,160 and that, you know, an animal that is finished on a feed lot, 266 00:16:31,360 --> 00:16:34,920 much higher levels of Omega sixes, much more saturated fat, 267 00:16:34,920 --> 00:16:37,880 higher bacterial count. It's just, it's awful what 268 00:16:37,880 --> 00:16:41,800 happens in that meat to get that corn fed thing that we like, you 269 00:16:41,800 --> 00:16:44,920 know, when you're in New Zealand, everything is very lean 270 00:16:44,920 --> 00:16:49,520 because these animals are 100% grass fed, pasture raised, 271 00:16:49,640 --> 00:16:51,920 rotational grazing. There's all these different 272 00:16:51,920 --> 00:16:55,240 terms for it, you know, because even grass finished isn't 273 00:16:55,240 --> 00:16:58,760 accurate because they are rotational grazing on kale, 274 00:16:58,840 --> 00:17:02,200 Brussels sprouts, It varies depending on the of the year. 275 00:17:02,640 --> 00:17:04,640 So these meats are very, very different. 276 00:17:04,640 --> 00:17:09,160 And I am also a really strong believer in cortisol levels. 277 00:17:09,160 --> 00:17:15,440 And, you know, if that animal was stressed and full of fear, I 278 00:17:15,440 --> 00:17:17,560 think it does definitely change the meat. 279 00:17:17,720 --> 00:17:20,599 And that's what we're feeding our companion animals. 280 00:17:21,160 --> 00:17:24,040 So, you know, I just feel so good about what's coming out of 281 00:17:24,040 --> 00:17:27,680 New Zealand the way they do it. But it is just one bad day. 282 00:17:29,120 --> 00:17:32,960 When we were there last time, they, they, the rest of the team 283 00:17:32,960 --> 00:17:35,640 watched us slaughter. I did back out because I am. 284 00:17:37,960 --> 00:17:39,680 Yeah. But I backed out. 285 00:17:39,680 --> 00:17:43,480 But, but our CEO was just, he, he wanted us to understand, you 286 00:17:43,480 --> 00:17:46,400 know, we're so far removed away from our food chain that he 287 00:17:46,400 --> 00:17:49,040 really wanted the team to understand how much different it 288 00:17:49,040 --> 00:17:53,600 is there because of the, in 1999, the New Zealand government 289 00:17:54,160 --> 00:17:56,520 made all animals sentient beings by law. 290 00:17:57,280 --> 00:18:00,960 So they acknowledge that they have feelings and the five 291 00:18:00,960 --> 00:18:04,360 freedoms are a big pillars of what they're doing there in New 292 00:18:04,360 --> 00:18:06,680 Zealand. So I just feel like I've got 293 00:18:06,680 --> 00:18:09,880 such an easy button getting, getting everything out of New 294 00:18:09,880 --> 00:18:13,600 Zealand. And, you know, for our own food, 295 00:18:13,600 --> 00:18:16,280 you can frequently find New Zealand meats at Trader Joe's. 296 00:18:17,040 --> 00:18:20,160 They will frequently have ground beef or ground lamb. 297 00:18:20,760 --> 00:18:24,080 So if somebody out there looking to get some of that amazing 298 00:18:24,080 --> 00:18:28,120 meat, but you know, it's that's part of the anti-inflammatory 299 00:18:28,120 --> 00:18:32,200 that I always kind of focus on is it starts if if your diet is 300 00:18:32,760 --> 00:18:37,960 85 to 95% meat, you want to make sure that that meat is 301 00:18:38,440 --> 00:18:42,920 impeccable and that thing that that entire country can offer 302 00:18:42,920 --> 00:18:45,200 us. So it's a really nice, like I 303 00:18:45,200 --> 00:18:49,240 say, an easy button to push that it's all put together for you. 304 00:18:50,200 --> 00:18:52,560 So this is, this is a harder question. 305 00:18:52,600 --> 00:18:55,440 Yeah. But I am curious and this is 306 00:18:55,440 --> 00:18:57,840 just us. This is just our opinions. 307 00:18:59,520 --> 00:19:04,760 One of the things that I recently spoke to somebody about 308 00:19:04,840 --> 00:19:07,600 on the podcast was sustainability. 309 00:19:08,440 --> 00:19:13,880 And it's a big topic and like it's a really big topic. 310 00:19:13,880 --> 00:19:20,360 And like how we, we certainly can't expect, even though they 311 00:19:20,360 --> 00:19:24,240 have a very large population, like animal population in New 312 00:19:24,240 --> 00:19:26,080 Zealand, it's a very small country. 313 00:19:26,480 --> 00:19:30,200 We can't expect them to be able to feed the world, especially if 314 00:19:30,200 --> 00:19:32,840 we're looking at the human population and the animal 315 00:19:32,840 --> 00:19:37,800 population. Granted, it's not the only food 316 00:19:37,800 --> 00:19:40,200 available. There's a lot of food out there, 317 00:19:40,200 --> 00:19:47,160 but with it being, I mean, I think pretty well everyone 318 00:19:47,680 --> 00:19:50,640 agrees that they have some of the best food in the world. 319 00:19:51,080 --> 00:19:53,360 Yeah. They also can't feed the world. 320 00:19:54,120 --> 00:19:57,720 They do they, they do aspire to be the world's farm though. 321 00:19:57,720 --> 00:20:01,920 I've heard that times, you know. And there is I think a latest 322 00:20:01,920 --> 00:20:05,240 figure I think I heard was 4 sheep to every human in New 323 00:20:05,400 --> 00:20:07,040 Zealand. So I mean it is, there's a lot 324 00:20:07,040 --> 00:20:10,520 of wide open spaces. And have you been? 325 00:20:11,560 --> 00:20:13,800 No, I want to so badly. Oh my. 326 00:20:14,280 --> 00:20:16,160 God have to go. It's so different. 327 00:20:16,160 --> 00:20:24,040 It's so it's farms, it's just family farms and just, you know, 328 00:20:24,040 --> 00:20:27,720 you go for a hike and you just randomly walk upon some sheep or 329 00:20:27,720 --> 00:20:30,560 some cow or, you know, it's, it's just the strangest thing 330 00:20:30,560 --> 00:20:32,640 because it's, I'm, I'm in Seattle. 331 00:20:32,640 --> 00:20:36,080 So, you know, things like that just don't happen here, you 332 00:20:36,200 --> 00:20:37,520 know? And they don't. 333 00:20:37,840 --> 00:20:40,440 I don't think there's any shortage, I guess is, is what 334 00:20:40,440 --> 00:20:42,520 I'm what I'm saying, at least not at this point. 335 00:20:42,520 --> 00:20:44,560 I mean who knows where, where things go. 336 00:20:45,400 --> 00:20:47,760 But on that sustainability, I'm so proud. 337 00:20:47,760 --> 00:20:50,920 We just got our certified B status. 338 00:20:50,920 --> 00:20:53,400 So we are, we're going to be a global next week kind of 339 00:20:53,400 --> 00:20:57,240 announcing it, which is a really big journey that we've been on 340 00:20:57,240 --> 00:21:00,880 for a few years and less than 10% of companies that go for 341 00:21:00,880 --> 00:21:04,600 that get it. So we're really, really proud of 342 00:21:04,600 --> 00:21:09,520 our sustainability practices. You know what, doing everything 343 00:21:09,520 --> 00:21:13,960 we can. Can you tell everybody what that 344 00:21:13,960 --> 00:21:17,320 entails being AB status corporation? 345 00:21:17,360 --> 00:21:20,320 Yeah, I wish I had the definition up, but I don't. 346 00:21:20,320 --> 00:21:24,160 But it's basically it's you're a for profit company for good. 347 00:21:25,240 --> 00:21:28,920 And there's many different areas that you can focus on, but it's 348 00:21:28,920 --> 00:21:32,400 independently audited. So it's not like we just tell 349 00:21:32,400 --> 00:21:34,480 somebody, hey, we're doing all the right things. 350 00:21:34,480 --> 00:21:37,400 They we have to prove it and prove it all the time. 351 00:21:38,240 --> 00:21:40,840 But that means they're better for the they're doing things 352 00:21:40,840 --> 00:21:42,960 that are good for the environment, good for the world 353 00:21:43,120 --> 00:21:44,920 at large, good for their employees. 354 00:21:45,040 --> 00:21:49,080 You know, they're just, it's, it's a, it's a really important 355 00:21:49,080 --> 00:21:52,440 certification that I'm just, I'm, I need to get, I need to 356 00:21:52,440 --> 00:21:55,640 get the talking points down, Jessica, because, you know, it 357 00:21:55,640 --> 00:21:58,200 was a big deal and it took us, like I said, several years to 358 00:21:58,200 --> 00:22:01,720 get. And, and we were also the first 359 00:22:01,720 --> 00:22:03,960 New Zealand company that was accredited through the Pet 360 00:22:03,960 --> 00:22:08,200 Sustainability Coalition. So, yeah, you know, I, I think 361 00:22:08,200 --> 00:22:11,120 your, your main question there was kind of about the viability 362 00:22:11,120 --> 00:22:14,160 of how much meat can the world. And I don't know the answer to 363 00:22:14,160 --> 00:22:18,160 that, you know, but there's certainly no shortage. 364 00:22:19,640 --> 00:22:25,800 Well, and I, I think it's a really good testament to how, I 365 00:22:26,880 --> 00:22:30,520 mean, here we caught, we, we have to have a word for it here 366 00:22:30,520 --> 00:22:33,360 in the States, right? Because of course my dog is 367 00:22:33,360 --> 00:22:37,280 like, yes, because it really sucks. 368 00:22:37,640 --> 00:22:44,480 I think that we can't have an apple and an apple grown with 369 00:22:44,480 --> 00:22:48,880 poison like the the organic apple has to go through all the 370 00:22:48,880 --> 00:22:53,120 hoops, right to be labeled organic, when that should just 371 00:22:53,120 --> 00:22:58,320 be the apple and then the other should have to be the one like 372 00:22:58,320 --> 00:23:01,560 disclosing what they're doing right? 373 00:23:02,480 --> 00:23:05,480 It it and it it really sucks. And I think that's why we're at 374 00:23:05,480 --> 00:23:08,160 this point where we're like, we're talking about regenerative 375 00:23:08,160 --> 00:23:14,320 agriculture. We have to put a name to how how 376 00:23:15,200 --> 00:23:21,040 plants and animals should be raised as far as like actually 377 00:23:21,040 --> 00:23:26,400 working with the earth and not against it creating healthy 378 00:23:26,400 --> 00:23:29,480 topsoil versus killing all of the topsoil. 379 00:23:29,480 --> 00:23:35,960 And so I, it sounds to me like New Zealand is kind of that case 380 00:23:35,960 --> 00:23:40,160 study that shows we're not, we're not making all of this up 381 00:23:40,160 --> 00:23:44,880 like this actually will save the world if we just did. 382 00:23:45,120 --> 00:23:48,000 This we follow it, yeah. And it's and it's, you know, 383 00:23:48,000 --> 00:23:50,120 it's they're, they have the benefit of being an island 384 00:23:50,120 --> 00:23:54,080 nation, So they're really protected in ways that, you 385 00:23:54,080 --> 00:23:57,040 know, for example, I don't think North America could turn a lot 386 00:23:57,040 --> 00:24:02,760 of this around now. It's kind of it's the, the, the 387 00:24:02,760 --> 00:24:05,440 genies out of the bottle, cats out of the bag, whatever you 388 00:24:05,440 --> 00:24:08,360 know, you want to talk about. It's, it's difficult to find 389 00:24:08,600 --> 00:24:11,200 this kind of sourcing where New Zealand's done a beautiful job 390 00:24:11,200 --> 00:24:16,360 of sort of protecting their bio security measures are very, very 391 00:24:16,360 --> 00:24:20,360 tough. Few years ago, I went to a bird 392 00:24:20,360 --> 00:24:24,120 sanctuary island there and, you know, your bag had to be fully 393 00:24:24,120 --> 00:24:28,040 searched because so they were so fearful of something coming in, 394 00:24:28,080 --> 00:24:31,240 like if you had food in your bag, what could that contain? 395 00:24:31,240 --> 00:24:34,640 What could you know? It just, it's every step you go 396 00:24:34,640 --> 00:24:40,000 there is they're so careful and it's just, it's, it's, it's 397 00:24:40,000 --> 00:24:42,640 amazing. And I it'd be tough for other 398 00:24:42,640 --> 00:24:46,520 countries to do in that way, but it being an island nation, 399 00:24:46,520 --> 00:24:50,440 they're just, they're protected. Yeah, I'm just over here 400 00:24:50,440 --> 00:24:52,760 wondering like what you have to do to be able to like go live 401 00:24:52,760 --> 00:24:56,640 there. How would that work? 402 00:24:58,480 --> 00:25:00,760 I know I've thought about it. I would probably get Island 403 00:25:00,760 --> 00:25:03,840 fever, but I do love the ability to go visit. 404 00:25:04,520 --> 00:25:06,440 But yeah, it's just, it's gorgeous. 405 00:25:06,440 --> 00:25:11,120 It's so and we're so kind and yeah, just happy animals 406 00:25:11,120 --> 00:25:17,320 everywhere. That sounds so idyllic and to 407 00:25:17,320 --> 00:25:20,400 think that it actually exists is like, wow, I know. 408 00:25:20,560 --> 00:25:26,240 So Doctor Katie Woodley, she don't quote me on this, but I 409 00:25:26,240 --> 00:25:28,160 think she actually went to veterinary school there. 410 00:25:28,880 --> 00:25:32,280 And. Probably, probably I don't, I 411 00:25:32,280 --> 00:25:36,640 don't remember off the top of my head, but it definitely like the 412 00:25:36,640 --> 00:25:40,480 way because she has told me about it for years and I'm like 413 00:25:40,880 --> 00:25:42,600 New Zealand sounds absolutely amazing. 414 00:25:43,320 --> 00:25:45,360 It is. I don't know why she ever left. 415 00:25:45,960 --> 00:25:52,960 Yeah, but OK, So with canine and feline natural, can you just 416 00:25:52,960 --> 00:25:58,600 tell me a little bit about because yeah, so it's been 417 00:25:58,600 --> 00:26:03,120 around for a while. And this is one of the this is 418 00:26:03,120 --> 00:26:08,360 one of the things that I have been trying to be a little bit 419 00:26:08,360 --> 00:26:13,080 more intentional about with the podcast is that, you know, it's 420 00:26:13,080 --> 00:26:17,040 really great and wonderful to bring on the new companies and 421 00:26:17,040 --> 00:26:21,160 every time and you know, new shiny object comes out to be 422 00:26:21,160 --> 00:26:27,200 like, oh, that's amazing, right. But to go back to there aren't 423 00:26:27,200 --> 00:26:31,160 many, but I had these handful of companies that have actually 424 00:26:31,160 --> 00:26:34,800 been around for a while who started out doing it right and 425 00:26:34,800 --> 00:26:37,600 are still doing it right. Like that's a hard thing to 426 00:26:37,600 --> 00:26:40,640 find. And, and so being able to give 427 00:26:40,640 --> 00:26:43,640 voice to that has been important to me lately. 428 00:26:43,640 --> 00:26:47,400 So I really want. The opportunity then to talk 429 00:26:47,400 --> 00:26:50,400 about it. I really want to hear about like 430 00:26:50,400 --> 00:26:55,920 what it is that what is the the mission and what it is that 431 00:26:55,920 --> 00:26:58,120 Canine and Feline Naturals has to offer. 432 00:26:58,400 --> 00:27:03,000 Yeah, you know, so we've been around since 20 O 6 Jeff Bowers, 433 00:27:03,240 --> 00:27:06,840 founder. He was a British police canine 434 00:27:06,840 --> 00:27:10,760 police officer. I'm going to probably mess up 435 00:27:10,760 --> 00:27:14,120 the story, but I think he told it a little bit on his on his 436 00:27:14,120 --> 00:27:17,840 episode with you. But you know, for a police 437 00:27:17,840 --> 00:27:21,120 officer and their canine partner, there is no stronger 438 00:27:21,240 --> 00:27:24,680 relationship and he wanted to do right by them. 439 00:27:25,240 --> 00:27:28,480 So really shortening that story. He ended up moving to New 440 00:27:28,480 --> 00:27:33,760 Zealand and then he decided to build this diet, truly species 441 00:27:33,760 --> 00:27:39,000 appropriate diet, learning a lot from the Gray wolves and kind of 442 00:27:39,000 --> 00:27:42,120 pulling a lot of that information and science down 443 00:27:42,120 --> 00:27:47,200 into feeding his dogs and Canine natural was born And then 444 00:27:47,200 --> 00:27:50,400 shortly after, I think three years later, feline natural was 445 00:27:50,400 --> 00:27:53,080 born because obligate carnivores, they, they need it 446 00:27:53,080 --> 00:27:56,760 even more, you know, so very, very high meat. 447 00:27:56,800 --> 00:27:59,160 In fact, in this last year, we've actually bumped up our 448 00:27:59,160 --> 00:28:04,960 meat content from 90 to 94%, so we went even higher in the last 449 00:28:04,960 --> 00:28:07,960 year. Our feline diet is 98 1/2 to 99 450 00:28:07,960 --> 00:28:12,280 1/2% meat. Again, I'll eat anything else 451 00:28:12,760 --> 00:28:15,680 and all of those meats sourced from New Zealand. 452 00:28:16,360 --> 00:28:19,680 We also have greenlit mussels in all of our diets, which, you 453 00:28:19,680 --> 00:28:23,280 know, greenlit mussels have over 90 different fatty acids, a true 454 00:28:23,280 --> 00:28:26,280 superfood, have that in all of our diets. 455 00:28:26,800 --> 00:28:30,440 And then trite, which is I just, I, I call trite magic because 456 00:28:30,440 --> 00:28:33,640 it's, it's, I've just seen what it can do for so many dogs. 457 00:28:33,680 --> 00:28:35,440 Guts. And you know, when we were 458 00:28:35,440 --> 00:28:38,960 talking about grass fed, grass finished or 100% pasture raised, 459 00:28:39,400 --> 00:28:41,720 when you're feeding organ meats, like we were talking about organ 460 00:28:41,720 --> 00:28:45,680 meats and feed, you know, the feed reel, it really matters for 461 00:28:45,680 --> 00:28:50,760 those organs, you know, is that animal pump full of antibiotics 462 00:28:50,760 --> 00:28:55,240 and hormones and corn and soy. And you know, it's like the 463 00:28:55,240 --> 00:28:58,640 organs specifically need to be grass finished. 464 00:28:59,080 --> 00:29:01,560 And to know that, you know, I don't have to worry about that 465 00:29:01,560 --> 00:29:05,640 because our organ meat we're, you know, up to 40% organ meats 466 00:29:05,640 --> 00:29:09,000 and some of our diets like really high organ content in 467 00:29:09,000 --> 00:29:15,200 there and just kind of doing it the way it should be done, high 468 00:29:15,200 --> 00:29:17,520 meat. And that's what our carnivores 469 00:29:17,520 --> 00:29:19,800 need. We are coming out with a new 470 00:29:19,800 --> 00:29:22,360 product right now we're, we're making quite a departure. 471 00:29:23,440 --> 00:29:26,280 I'm looking at it like it's a ladder of nutrition. 472 00:29:26,280 --> 00:29:30,200 So we are opening up a new run. We are coming out with a dry 473 00:29:30,200 --> 00:29:33,600 food. But we really, I think we did it 474 00:29:33,600 --> 00:29:37,320 right, 40% protein, absolutely no meals. 475 00:29:37,320 --> 00:29:40,840 So there's no rendered meals in this Food, First aid ingredients 476 00:29:40,840 --> 00:29:43,680 or meat, you know, and that's really because what we know is 477 00:29:43,680 --> 00:29:46,160 80% of the people are still feeding kibble. 478 00:29:47,440 --> 00:29:50,720 Let's get them on this journey because I think once they get on 479 00:29:50,720 --> 00:29:53,760 that journey, once you start to learn, I mean, that's it was 480 00:29:53,760 --> 00:29:55,600 true for me, I'm sure it was true for you. 481 00:29:55,600 --> 00:30:02,040 Once you started to learn, it just got so exciting and, and 482 00:30:02,040 --> 00:30:06,560 keeping everything low carb and low starch and low, you know, 483 00:30:06,560 --> 00:30:08,520 just trying to do your best for them. 484 00:30:09,120 --> 00:30:12,520 So I'm actually really excited to introduce new people to our 485 00:30:12,520 --> 00:30:15,320 brand because I think that'll open a door for us. 486 00:30:15,480 --> 00:30:18,520 And then and then I can talk about my favorite freeze dried. 487 00:30:21,520 --> 00:30:26,760 Well, it it, it is very interesting to talk about. 488 00:30:27,480 --> 00:30:30,600 You know, the vast majority of people in the United States are 489 00:30:30,600 --> 00:30:36,920 still feeding a kibble product, whether it is exclusive or, you 490 00:30:36,920 --> 00:30:40,400 know, a hybrid diet. I I think there's still a pretty 491 00:30:40,400 --> 00:30:47,160 large percentage that is, that is exclusive and to be able to 492 00:30:47,400 --> 00:30:53,760 meet those people is, is it it's not an easy thing to do when we 493 00:30:53,760 --> 00:30:58,080 know what we know, right? Like when we realize, especially 494 00:30:58,080 --> 00:31:04,000 with cats, that that and I, I know some dog people like get 495 00:31:04,000 --> 00:31:06,680 kind of frustrated with me when I, when I say things like this, 496 00:31:06,680 --> 00:31:14,000 but I'm like, if, if I could focus more on cats like I like 497 00:31:14,320 --> 00:31:17,560 they need it. Like you just said, they need it 498 00:31:17,560 --> 00:31:19,600 even more like our dogs need it. But. 499 00:31:20,320 --> 00:31:22,000 Yeah. Only do our cats need it even 500 00:31:22,000 --> 00:31:30,120 more and it's harder. It's harder to transition a cat. 501 00:31:30,320 --> 00:31:33,320 I think it's harder to transition a cat parent. 502 00:31:34,920 --> 00:31:39,800 We have this like really weird thing in our society where we 503 00:31:39,800 --> 00:31:43,120 think cats are easy pets. And I think they're harder. 504 00:31:43,440 --> 00:31:45,280 I think they are way harder than dogs. 505 00:31:45,640 --> 00:31:48,000 And I've had a lot more cats and I've had dogs and I think they 506 00:31:48,000 --> 00:31:51,000 are way harder than dogs. And Jay and Adrian want to like, 507 00:31:51,000 --> 00:31:53,920 smack me upside the head every time I say that, but it is the 508 00:31:53,920 --> 00:31:57,480 truth. But they're also smaller 509 00:31:57,480 --> 00:32:00,240 animals, so I'm really passionate about that because it 510 00:32:00,240 --> 00:32:03,120 doesn't cost as much to feed them right as it does, you know, 511 00:32:03,400 --> 00:32:07,000 dogs are 60 and 80 lbs. So you know, when you're talking 512 00:32:07,000 --> 00:32:12,480 about a 1215 lbs animal, it's and I know that the big hump is 513 00:32:12,480 --> 00:32:15,080 getting them to eat it or getting or getting the owner to 514 00:32:15,080 --> 00:32:16,600 buy it in the first place, of course. 515 00:32:16,600 --> 00:32:21,680 But I just think I'm so passionate about getting the 516 00:32:21,680 --> 00:32:26,360 cats on an appropriate diet because these expensive, 517 00:32:26,360 --> 00:32:29,800 expensive conditions that they keep ending up with are really 518 00:32:29,800 --> 00:32:32,720 it's the diet. It's, you know, with dogs, it 519 00:32:32,720 --> 00:32:35,720 can be so many things, you know, and you're taking your dog for 520 00:32:35,720 --> 00:32:40,400 walks and you're walking on land that may have been treated with, 521 00:32:40,440 --> 00:32:41,840 you know, there's just so many things. 522 00:32:41,840 --> 00:32:45,520 But say you've got a house cat and they end up with kidney 523 00:32:45,520 --> 00:32:49,280 disease or diabetes or, you know, it's like you can control 524 00:32:49,280 --> 00:32:55,480 so much in that in your home and it doesn't cost that much. 525 00:32:55,480 --> 00:32:58,640 And I think there is, there is that thought that you don't need 526 00:32:58,640 --> 00:33:01,160 to or it doesn't matter. And then I hear about, you know, 527 00:33:01,160 --> 00:33:03,840 my vet bill was $600.00. It's like, oh, what you could 528 00:33:03,840 --> 00:33:08,280 have done with that $600.00. How would you get a diabetes 529 00:33:08,880 --> 00:33:12,480 diet diagnosis or you know. Yeah, no, I'd be happy with a 530 00:33:12,480 --> 00:33:14,960 $600.00 bill, honestly, like I have had. 531 00:33:17,120 --> 00:33:19,800 These days. I have spent so much money on my 532 00:33:19,800 --> 00:33:22,960 cats in the past. Granted, like most of the cats 533 00:33:23,040 --> 00:33:30,160 that I have had I the first half of their life they spent with me 534 00:33:30,320 --> 00:33:36,680 like very conventionally raised and I sadly only have one Kitty 535 00:33:36,680 --> 00:33:40,760 cat left right now. My baby boy. 536 00:33:41,320 --> 00:33:47,680 I know my little 17 year old baby, but I have had cats in 537 00:33:47,680 --> 00:33:54,520 well I had a cat in the emergency clinic for nearly a 538 00:33:54,520 --> 00:33:57,640 week cost me over 10 grand though. 539 00:33:57,640 --> 00:34:00,600 Actually the cat that I have right now that he is still with 540 00:34:00,600 --> 00:34:07,680 me, he had to have a perennial urethostomy surgery. 541 00:34:07,680 --> 00:34:11,440 So I had to unblock him once which was not cheap. 542 00:34:11,679 --> 00:34:14,600 And then to have the surgery was like 5 grand. 543 00:34:15,040 --> 00:34:22,360 And he, it's a crazy story. Like he actually died under 544 00:34:22,360 --> 00:34:25,960 anesthesia and was brought back and it took me like over a month 545 00:34:25,960 --> 00:34:29,719 to get him to learn to walk again. 546 00:34:29,719 --> 00:34:33,120 And he can't see anymore. He the brain damage that he had 547 00:34:33,120 --> 00:34:36,600 caused his like his eyes physically are in perfect shape, 548 00:34:36,600 --> 00:34:39,719 but he can't just with the swelling on the brain, he can't 549 00:34:40,400 --> 00:34:44,600 he lost the ability to to see and and it has been. 550 00:34:44,600 --> 00:34:46,159 I have spent so much money on cows. 551 00:34:48,080 --> 00:34:51,040 I'm like a $600.00 bill sounds amazing. 552 00:34:52,800 --> 00:34:54,719 I'm still paying off my last one. 553 00:34:55,199 --> 00:34:57,720 Yeah. But yeah, I always just, I 554 00:34:57,720 --> 00:34:59,560 encourage people to think about it that way. 555 00:34:59,600 --> 00:35:03,920 Almost like it's a, it's a payment plan at the pet store. 556 00:35:04,040 --> 00:35:06,680 You go in, you know, you go into your pet store, you buy the 557 00:35:06,680 --> 00:35:09,520 appropriate diet or make the appropriate diet. 558 00:35:09,520 --> 00:35:12,320 And yeah, I know it can be a real big journey getting a cat 559 00:35:12,320 --> 00:35:16,120 to eat appropriate. You know, we've got a phenomenal 560 00:35:16,120 --> 00:35:20,000 can that is that same freeze dried recipe. 561 00:35:20,000 --> 00:35:21,560 We've just added water and cooked it. 562 00:35:21,560 --> 00:35:23,720 So no gelling agents. So, you know, I know a lot of 563 00:35:23,720 --> 00:35:26,840 cats do better with a, with a canned product. 564 00:35:27,560 --> 00:35:31,200 And obviously I want 80% moisture in every cat's mouth 565 00:35:31,200 --> 00:35:35,840 all the time. But I, yeah, I just, you could, 566 00:35:36,200 --> 00:35:40,160 you could avoid so many things just by doing. 567 00:35:40,600 --> 00:35:42,800 Yeah. And I know growing up we lost a 568 00:35:42,800 --> 00:35:46,000 lot of boy cats because kibble, you know? 569 00:35:47,360 --> 00:35:50,480 Well, and I think it's, it's really interesting and and 570 00:35:50,840 --> 00:35:53,320 things I'm thinking of like while you're talking about cats 571 00:35:53,320 --> 00:36:01,280 is that they are smaller and our homes are very toxic for them. 572 00:36:01,880 --> 00:36:07,240 But they one of the things that we're noticing right now with 573 00:36:09,240 --> 00:36:12,960 what I think is being called spay and neuter syndrome, like 574 00:36:12,960 --> 00:36:16,560 it's really affecting dogs and it doesn't really seem to be 575 00:36:16,560 --> 00:36:18,920 affecting cats. Obviously they're two different 576 00:36:18,920 --> 00:36:24,400 species, but it's interesting that like even the toxic 577 00:36:24,400 --> 00:36:28,240 environment in our home seems to be affecting dogs and cats a 578 00:36:28,240 --> 00:36:32,320 little differently as well, because cats don't get outside 579 00:36:32,320 --> 00:36:35,880 to off gas, typically speaking, like some cats do, but most cats 580 00:36:35,880 --> 00:36:38,280 don't. Whereas dogs can get outside to 581 00:36:38,280 --> 00:36:44,280 off gas and it and, you know, they clean themselves a lot more 582 00:36:44,280 --> 00:36:46,400 than dogs do. So they're ingesting chemicals 583 00:36:46,400 --> 00:36:48,600 if they're walking on, you know, chemicals that you just put on 584 00:36:48,600 --> 00:36:50,520 the floor on the counters or whatever. 585 00:36:50,520 --> 00:36:53,960 And I'm sure it is. I know it is affecting them, but 586 00:36:53,960 --> 00:36:57,280 it doesn't quite seem to be affecting them in the same way 587 00:36:57,280 --> 00:36:59,760 that it is affecting our dogs. And I wonder, like, they just 588 00:36:59,760 --> 00:37:01,760 have very different metabolic pathways. 589 00:37:01,760 --> 00:37:05,000 And I mean, some are the same, but they also have different 590 00:37:05,000 --> 00:37:07,960 metabolic pathways. And, and I'm wondering like, 591 00:37:08,280 --> 00:37:11,240 yeah, it is interesting how much more we can still do with our 592 00:37:11,240 --> 00:37:14,880 cats just by switching the diet. Yeah. 593 00:37:14,880 --> 00:37:18,840 And I again, I just think it's when it's a smaller animal, it's 594 00:37:19,120 --> 00:37:22,600 more affordable and you know, like, well, you know, like I'm 595 00:37:22,640 --> 00:37:25,840 reading about kind of adoption rates and, and, you know, people 596 00:37:25,840 --> 00:37:28,320 living in cities and opting for cats. 597 00:37:28,320 --> 00:37:33,600 And, you know, and I just think it's, it's something that we can 598 00:37:33,600 --> 00:37:35,320 control. And, you know, there's so much 599 00:37:35,320 --> 00:37:38,080 we can't control. Like you were mentioning offices 600 00:37:38,080 --> 00:37:40,320 and you know, and we can certainly control cleaning 601 00:37:40,320 --> 00:37:43,400 products in our own home, but if you're taking them outside of 602 00:37:43,400 --> 00:37:45,960 your home, you, you've kind of lost that control. 603 00:37:47,520 --> 00:37:51,200 There's so much we can do. And diet is such a big, the 604 00:37:51,200 --> 00:37:54,920 biggest, I think component to all of that, because even if 605 00:37:54,920 --> 00:38:00,360 they have genetic issues or, you know, hormonal issues, you can, 606 00:38:00,720 --> 00:38:03,480 you can support so much of it through food. 607 00:38:04,080 --> 00:38:08,360 And I just want people to know more and do do more, you know, 608 00:38:08,360 --> 00:38:11,200 and I think everybody wants to nobody, nobody. 609 00:38:11,680 --> 00:38:14,720 I've never met the person that's like, I just don't care if my 610 00:38:14,720 --> 00:38:18,200 animal gets sick. Yeah, I'm sure that that person 611 00:38:18,200 --> 00:38:19,280 exists. Never met them. 612 00:38:19,440 --> 00:38:22,280 You know, it's like everybody wants to do better. 613 00:38:22,720 --> 00:38:26,880 It's just that they've, you know, marketing and advertising 614 00:38:26,880 --> 00:38:31,880 for many, many years. You know is is really, you know, 615 00:38:31,880 --> 00:38:37,320 don't change the protein kibble, cleans teeth, all these things 616 00:38:37,320 --> 00:38:40,080 that we've heard for so long that we're just advertising 617 00:38:40,080 --> 00:38:43,640 campaigns back in the day, you know they. 618 00:38:43,800 --> 00:38:47,760 Are advertising campaigns That really really sucks. 619 00:38:49,080 --> 00:38:51,040 So OK, you mentioned freeze dried. 620 00:38:51,120 --> 00:38:52,880 Tell me what you love about freeze dried. 621 00:38:53,400 --> 00:38:57,040 Well, the convenience is the big thing of course, but also that 622 00:38:57,040 --> 00:39:00,120 it's been able to keep like we didn't have to add with the 623 00:39:00,120 --> 00:39:04,000 kibble, we had to add some parts to hold it together where with 624 00:39:04,000 --> 00:39:05,880 the freeze dried we didn't have to do that. 625 00:39:05,960 --> 00:39:09,440 And, and coming from New Zealand, we don't have to HPP or 626 00:39:09,440 --> 00:39:12,640 irradiate any of those things, just test and hold, test and 627 00:39:12,640 --> 00:39:15,400 hold. So I would say that our freeze 628 00:39:15,400 --> 00:39:19,120 dried is one of the least processed out there, which I 629 00:39:19,120 --> 00:39:21,440 think is really important. You know, Chelsea can't, can 630 00:39:21,720 --> 00:39:23,520 wait. She and I can talk about HPP for 631 00:39:23,520 --> 00:39:26,440 a while. So, you know, and, and her 632 00:39:26,440 --> 00:39:29,960 store, you know, she doesn't carry a lot of brands and it's 633 00:39:29,960 --> 00:39:33,200 because she asks a lot of questions and not everybody 634 00:39:33,200 --> 00:39:35,720 wants to give those answers. So I've always been really proud 635 00:39:35,720 --> 00:39:38,040 that that we, we've passed her tests. 636 00:39:41,480 --> 00:39:43,760 But yeah. And, and just add water, add 637 00:39:43,760 --> 00:39:47,080 bone broth, add goat's milk, add, you know, as your moisture. 638 00:39:47,080 --> 00:39:51,680 And it's, it's got the convenience of kibble, but all 639 00:39:51,680 --> 00:39:54,120 those nutrients. So that's what I love about it. 640 00:39:54,120 --> 00:39:56,560 In fact, when I first started working here, we still had our 641 00:39:56,560 --> 00:39:59,160 frozen raw diet, which I absolutely loved. 642 00:39:59,160 --> 00:40:01,680 But you know, we're coming from New Zealand. 643 00:40:01,920 --> 00:40:05,600 That's a really tough, tough thing to maintain and and 644 00:40:05,600 --> 00:40:08,600 compete with American companies that don't have to travel 645 00:40:09,000 --> 00:40:10,720 halfway across the world, you know? 646 00:40:11,360 --> 00:40:16,800 So I loved our raw food, loved it, but I also really loved 647 00:40:16,800 --> 00:40:19,120 getting that drawer in my fridge back. 648 00:40:19,400 --> 00:40:26,320 That was my deep drawer, you know, so a big fan of having my 649 00:40:26,320 --> 00:40:31,000 whole fridge back except for goat's milk and fish jiggles and 650 00:40:31,360 --> 00:40:34,680 all the other, you know, liquids that I have in there for them. 651 00:40:34,720 --> 00:40:38,320 But the the base, it doesn't have to be in the fridge 652 00:40:38,320 --> 00:40:41,400 anymore, or the freezer. Yeah, I have. 653 00:40:42,680 --> 00:40:50,320 I have most of my fridge is pet food and various things to go 654 00:40:50,320 --> 00:40:54,480 with pet food. And I did, I had to buy another. 655 00:40:54,480 --> 00:40:58,640 I had to buy a chest freezer because there's no way I just 656 00:40:58,640 --> 00:41:01,600 can't. And I'm, I'm that person that I 657 00:41:02,440 --> 00:41:05,120 buy. I don't go to the store every 658 00:41:05,120 --> 00:41:09,760 week buy buy for months at a time because I don't want to go 659 00:41:09,760 --> 00:41:16,040 to the store constantly Yeah and yeah, it's that that chest 660 00:41:16,040 --> 00:41:23,040 freezer gets is worth its weight in gold, I think because I just 661 00:41:23,040 --> 00:41:25,760 can't. I literally I don't know what I 662 00:41:25,760 --> 00:41:29,760 would do without it. I even getting down to one chest 663 00:41:29,760 --> 00:41:31,680 freezer was hard. I move. 664 00:41:31,680 --> 00:41:37,440 When I moved I had the fridge in freezer in my house, which had 665 00:41:37,440 --> 00:41:40,120 enough in it to like get me through the week or whatever at 666 00:41:40,120 --> 00:41:43,600 a time. And then in my garage I had a 667 00:41:43,600 --> 00:41:45,800 chest freezer and I had another fridge in freezer. 668 00:41:50,600 --> 00:41:53,160 I I had actually just bought a new chest freezer when we 669 00:41:53,160 --> 00:41:57,360 discontinued our frozen raw and I I remember just being like, Oh 670 00:41:57,360 --> 00:42:00,200 no. But for my own personal diet. 671 00:42:00,200 --> 00:42:04,400 I, I've started this is not an ad, but butcher box which has 672 00:42:04,400 --> 00:42:06,840 amazing, amazingly sourced meats. 673 00:42:06,840 --> 00:42:09,720 And so it's now full of, of food for me. 674 00:42:09,800 --> 00:42:15,160 But you know, yeah, that's good. The, the convenience of freeze 675 00:42:15,160 --> 00:42:20,040 dried really, you know, matched with the nutrition is really 676 00:42:20,040 --> 00:42:21,840 amazing. And you know, we've, we've got a 677 00:42:21,840 --> 00:42:24,720 4 LB bag and an 8 LB bag of freeze dried. 678 00:42:24,720 --> 00:42:29,360 So we're, you know, your RV travelers, your, your dog show 679 00:42:29,360 --> 00:42:31,560 people. We've got a phenomenal option 680 00:42:31,560 --> 00:42:34,080 for them. Those are large. 681 00:42:34,080 --> 00:42:40,800 Bags it makes a difference really it does. 682 00:42:40,800 --> 00:42:49,960 So I know when we talked before you were talking about the and 683 00:42:50,440 --> 00:42:53,200 you talked a little bit about the dog that you had the foster 684 00:42:53,360 --> 00:43:01,360 that you have right now. But how I just, you mentioned 685 00:43:01,880 --> 00:43:06,800 how impactful diet has been, but this is this has been a long 686 00:43:06,800 --> 00:43:13,480 journey for you. I'd really love to hear any 687 00:43:13,480 --> 00:43:18,480 other stories that you have about how nutrition has impacted 688 00:43:18,520 --> 00:43:24,960 any of the animals in your life or even like client testimonial. 689 00:43:25,000 --> 00:43:27,800 I'd like literally anything. Well, I mean, there's so many, 690 00:43:27,800 --> 00:43:29,480 right? I mean, it's like running the 691 00:43:29,480 --> 00:43:34,080 rescue we would, I've, I've fostered a lot of dogs or 692 00:43:34,080 --> 00:43:38,080 adopted a lot of dogs and typically the, the kind of 693 00:43:38,080 --> 00:43:41,600 rescue we were, we were predominantly like pit bulls or 694 00:43:41,600 --> 00:43:43,920 seniors. So we were taking in some hard 695 00:43:43,920 --> 00:43:51,760 cases with a lot of stress and I can see the different. 696 00:43:51,800 --> 00:43:54,280 I mean, I, I wish this was, I don't know if there's a way 697 00:43:54,280 --> 00:43:57,240 maybe on your show notes. I've got a great slide showing a 698 00:43:57,240 --> 00:44:01,040 three-week difference in rose. What what we did for in three 699 00:44:01,040 --> 00:44:04,640 weeks and it's, it's just phenomenal. 700 00:44:04,640 --> 00:44:09,720 And the eyes clearing up the ears clearing up the, the paws, 701 00:44:09,720 --> 00:44:15,280 the smell. Oh, when I got Rose, I can't, I 702 00:44:15,280 --> 00:44:21,400 feel like I can still smell that because she was so yeasty and so 703 00:44:22,800 --> 00:44:25,800 oh, she was so uncomfortable. It was, it was hard to see. 704 00:44:25,840 --> 00:44:27,520 It was really, really hard to see. 705 00:44:27,520 --> 00:44:33,840 And then just to see food, Whole Foods and, you know, 11 Chinese 706 00:44:33,840 --> 00:44:38,280 supplement for marbles, which was $20.00 a month, you know, 707 00:44:38,280 --> 00:44:42,880 just to, to turn this around. But yeah, I mean, I've, I've had 708 00:44:43,000 --> 00:44:48,440 so many dogs through my house in my life and they all benefit. 709 00:44:49,000 --> 00:44:53,480 I've never seen anybody not benefit from putting better food 710 00:44:53,880 --> 00:44:57,440 in them. So I mean, yeah, sorry, like not 711 00:44:58,280 --> 00:45:01,200 certain stories or, you know, right now I'm focused on the 712 00:45:01,200 --> 00:45:03,600 Rose, of course, because she's the dog in front of me. 713 00:45:04,920 --> 00:45:06,560 But yeah. And then my, my other dog, 714 00:45:06,560 --> 00:45:10,280 Pedro, he he got hit by a car when he was a puppy. 715 00:45:10,520 --> 00:45:15,120 That's how he ended up with us because the person had decided 716 00:45:15,120 --> 00:45:18,920 not to pay for the surgery. So the vet said sign him over. 717 00:45:20,120 --> 00:45:23,280 But he had three rounds of antibiotics and pretty short 718 00:45:23,640 --> 00:45:26,080 because he had three, three surgeries in a row. 719 00:45:26,640 --> 00:45:28,280 And I mean, we had to change his water. 720 00:45:29,680 --> 00:45:31,160 That was a big thing that I learned. 721 00:45:31,400 --> 00:45:34,360 You know, we were doing tap water, and we just couldn't get 722 00:45:34,360 --> 00:45:36,760 him quite right. He's still hives. 723 00:45:36,760 --> 00:45:39,280 And, you know, we gotten him pretty close. 724 00:45:39,280 --> 00:45:42,800 And then one day he fell in a friend's pool, which obviously 725 00:45:42,800 --> 00:45:44,840 is treated with chlorine and all kinds of stuff, too. 726 00:45:44,840 --> 00:45:47,880 But then he had open wounds just from falling in the pool. 727 00:45:47,880 --> 00:45:49,920 And that really opened up something new for me. 728 00:45:49,920 --> 00:45:54,280 I was like, wait a minute, even though, you know, I'm, I'm in 729 00:45:54,280 --> 00:45:57,440 the Pacific Northwest and people think we've got good stuff here. 730 00:45:57,440 --> 00:46:00,520 I looked at the water and the water is terrible here. 731 00:46:00,640 --> 00:46:04,120 So, you know, changing up his water really made a difference. 732 00:46:04,120 --> 00:46:06,920 There's just all kinds of things that you just don't think about, 733 00:46:07,520 --> 00:46:09,680 you know, that really, really make a difference. 734 00:46:09,680 --> 00:46:13,760 And I, you know, the antibiotic usage just repetitively, 735 00:46:13,760 --> 00:46:17,240 especially as a puppy, I think, you know, really, really screwed 736 00:46:17,240 --> 00:46:20,760 him up. But there. 737 00:46:21,600 --> 00:46:23,400 I actually had somebody come up to me. 738 00:46:23,400 --> 00:46:33,960 I was at a, an event a few weeks ago and I had some, it was, it 739 00:46:33,960 --> 00:46:36,600 really caught me off guard. And I, I hate to say that 740 00:46:36,600 --> 00:46:41,680 because I feel like I should be more open and understanding, but 741 00:46:41,680 --> 00:46:44,120 it really caught me off guard because the majority of the 742 00:46:44,120 --> 00:46:49,040 people that I talked to, even in a setting that I'm not typically 743 00:46:49,040 --> 00:46:53,280 in, this was a pet sitter's conference, are really, really 744 00:46:53,280 --> 00:46:58,040 open to the idea of what food can do for an animal. 745 00:46:58,440 --> 00:47:02,760 And I had somebody come up to me and she was like, I didn't want 746 00:47:02,760 --> 00:47:05,520 to ask this while you were on stage, but like, do you really 747 00:47:05,520 --> 00:47:07,080 believe all that stuff you're saying? 748 00:47:07,560 --> 00:47:10,000 Like literally she was like. Is. 749 00:47:11,160 --> 00:47:15,240 There even any proof that you know, real food can do this for 750 00:47:15,240 --> 00:47:19,320 animal. And I'm like, I I so many things 751 00:47:19,320 --> 00:47:23,680 ran through my head and the only thing I knew to tell her was 752 00:47:23,680 --> 00:47:26,120 like, yes, I absolutely believe it. 753 00:47:26,120 --> 00:47:30,200 And if you really want like go buy the forever dog book because 754 00:47:30,200 --> 00:47:32,040 there's so many studies referencing. 755 00:47:32,040 --> 00:47:34,200 And that was like the first thing I could think of that I'm 756 00:47:34,200 --> 00:47:39,560 like, here is a compilation of so many studies like I don't 757 00:47:39,600 --> 00:47:42,360 know who can refute. That right? 758 00:47:44,120 --> 00:47:50,800 And but I was just like, wow, I, I just haven't been exposed to 759 00:47:50,800 --> 00:47:55,200 that in so long. But I know she's not alone. 760 00:47:55,720 --> 00:47:57,840 And I'm wondering how to get to those people. 761 00:47:58,280 --> 00:48:00,920 Yeah. Well, and I, I mean, I am, I am 762 00:48:00,920 --> 00:48:05,000 looking at our, our new product sort of in that way like this. 763 00:48:05,200 --> 00:48:07,080 This is how we're meeting them where they're at. 764 00:48:08,920 --> 00:48:11,840 But yeah, I mean, I and also I, I struggle with the common sense 765 00:48:11,840 --> 00:48:14,440 of that. I mean, you wouldn't feed your 766 00:48:14,440 --> 00:48:23,960 your kid Cheerios 3 meals a day. Just very much agreeing. 767 00:48:26,000 --> 00:48:28,920 Yeah, no Cheerios you. Know I'm sorry. 768 00:48:30,800 --> 00:48:32,360 We're in the right industry for this. 769 00:48:34,880 --> 00:48:37,600 I just, I, I don't know why people don't have that 770 00:48:37,600 --> 00:48:41,200 disconnect. And I don't, I mean, I, I 771 00:48:41,320 --> 00:48:43,880 genuinely think it's just many, many years of marketing. 772 00:48:43,880 --> 00:48:46,920 And, and also I hear all the time, you know, when I was 773 00:48:46,920 --> 00:48:50,520 young, when I grew up, our dogs lived to 17. 774 00:48:50,880 --> 00:48:54,280 It's like, I think even then that the cheap kibble was 775 00:48:54,520 --> 00:48:57,000 better. I mean, things have changed a 776 00:48:57,000 --> 00:48:58,480 lot. And it might have been horse 777 00:48:58,480 --> 00:49:01,360 meat back then, but at least it was higher meat content. 778 00:49:02,200 --> 00:49:05,360 I don't know that to be a fact. I just, you know, I, I think, I 779 00:49:05,360 --> 00:49:09,120 think some of our regulations, there was probably just other 780 00:49:09,120 --> 00:49:13,760 meat in there which served divorced better, you know, and, 781 00:49:13,800 --> 00:49:15,160 and also our world was different. 782 00:49:15,960 --> 00:49:18,360 The chemicals were different. Everything was different back 783 00:49:18,360 --> 00:49:20,000 then. So I get really frustrated when 784 00:49:20,000 --> 00:49:24,160 I do hear that, you know, that my dog was on Purina lived to be 785 00:49:24,160 --> 00:49:27,400 that that all our dogs, you know, but it's like the world 786 00:49:27,400 --> 00:49:31,000 has changed and we all know better now. 787 00:49:31,240 --> 00:49:34,320 Like we know it's not good to feed ourselves process to all 788 00:49:34,320 --> 00:49:37,640 the time. So why do we think that that's 789 00:49:37,640 --> 00:49:41,200 OK for our companion animals that have short lifespans? 790 00:49:42,640 --> 00:49:44,640 They don't live long enough as is. 791 00:49:44,640 --> 00:49:49,280 I want to do everything I can to extend that in every way I can, 792 00:49:49,280 --> 00:49:51,120 you know, and I'm I'm always learning. 793 00:49:51,120 --> 00:49:56,000 I, it's, I don't pretend to know one fraction of what I need to 794 00:49:56,000 --> 00:50:01,480 know, but I'm always learning and always seeing what works and 795 00:50:01,480 --> 00:50:05,600 hearing from other people. And I just, I, I just think the 796 00:50:05,600 --> 00:50:09,280 more, you know, and I realize that freeze dried is not a fresh 797 00:50:09,280 --> 00:50:13,320 food per SE, but it's minimally processed with all of these 798 00:50:13,320 --> 00:50:16,280 great ingredients. And so that to me, I, I see that 799 00:50:16,280 --> 00:50:20,840 as such a great way to get people comfortable with it and 800 00:50:20,840 --> 00:50:23,040 adding in some good stuff on top of that. 801 00:50:24,400 --> 00:50:29,040 Yeah, I, I, I really struggle with people that just think that 802 00:50:30,400 --> 00:50:33,960 free feed throw out in the bowl and I don't know, I want to be 803 00:50:33,960 --> 00:50:38,680 more involved with my pets. I love to see their faces when I 804 00:50:38,680 --> 00:50:42,520 give them a ratat, you know, I, I love that stuff because 805 00:50:42,520 --> 00:50:46,000 they're, you know, I, I don't, they're my kids, you know. 806 00:50:46,120 --> 00:50:53,440 So for me, it's all about how do I food is love and I, I want to, 807 00:50:53,720 --> 00:50:57,920 I want, I want them to enjoy all of that and that's something I 808 00:50:57,920 --> 00:51:02,240 can offer. The dogs are going nuts. 809 00:51:02,240 --> 00:51:05,640 I'm sorry, muting myself. There's a newbie this guy out 810 00:51:05,640 --> 00:51:09,880 there. You know, it's, it's yes, like 811 00:51:09,880 --> 00:51:12,600 my nephew is home and he's outside playing basketball, so 812 00:51:12,600 --> 00:51:17,760 that's a thing. But also my dog is not she she 813 00:51:17,760 --> 00:51:21,960 doesn't really like any other animals and she tends she 814 00:51:21,960 --> 00:51:26,840 tolerates some when she has to and she is not a fan of my 815 00:51:26,840 --> 00:51:30,720 brother's dog at all. So my brother's dog is always 816 00:51:30,960 --> 00:51:35,880 right here with us and she like it has gotten really bad lately 817 00:51:35,880 --> 00:51:39,680 I think. I don't even know why I I I'm 818 00:51:39,680 --> 00:51:42,240 trying to figure out why, but like in the past couple of 819 00:51:42,240 --> 00:51:46,400 weeks, she is just. Any time my brother's dog comes 820 00:51:46,400 --> 00:51:52,280 around, she is just like really going at it with barkiness and 821 00:51:52,280 --> 00:51:56,280 bless his heart, he just does not like. 822 00:51:56,760 --> 00:52:01,760 He's not reacting. He he doesn't get it, like, oh, 823 00:52:01,800 --> 00:52:08,520 your brother, my brother's dog is just like he will stop and 824 00:52:08,520 --> 00:52:13,440 pause, but like it doesn't deter him from doing anything. 825 00:52:13,440 --> 00:52:20,960 He's just kind of like, don't they don't do it's, it's my my 826 00:52:20,960 --> 00:52:24,000 dog is like, I don't understand how you don't understand. 827 00:52:25,400 --> 00:52:27,120 We're giving you very clear signals. 828 00:52:29,880 --> 00:52:34,960 Oh my goodness. So anyway, yes, I thank you. 829 00:52:37,400 --> 00:52:39,960 This is what she's doing right now because he got off of the 830 00:52:39,960 --> 00:52:41,880 bench and now he wants to get back on the bench. 831 00:52:41,880 --> 00:52:42,640 So she's. Yeah. 832 00:52:44,280 --> 00:52:49,640 Yeah. I'm so sorry, but yeah, so I 833 00:52:49,640 --> 00:52:54,920 think, you know, thank you for coming on and discussing the 834 00:52:54,920 --> 00:52:59,560 brand and just chit chatting about nutrition in general. 835 00:53:00,560 --> 00:53:04,240 I'm, you know, obviously I don't think either one of us are 836 00:53:04,240 --> 00:53:11,880 kibble feeders, but I, I do have a very deep desire to help reach 837 00:53:12,080 --> 00:53:14,760 more people. And I think you know, if we can 838 00:53:15,760 --> 00:53:19,840 try to bridge that gap with like what you're doing with the the 839 00:53:19,840 --> 00:53:21,960 new product then. Yeah. 840 00:53:22,320 --> 00:53:25,520 Trying to get people to. Yeah, I'm looking at it because 841 00:53:25,520 --> 00:53:27,760 I think it's going to start that conversation. 842 00:53:27,880 --> 00:53:30,440 You know, why? Why is your protein that high? 843 00:53:30,440 --> 00:53:32,560 Why are you baking it in bone broth? 844 00:53:32,560 --> 00:53:35,920 Why are you adding Kiwi fruit? Why is there greenlit mussels? 845 00:53:35,920 --> 00:53:39,120 Let's start that conversation. Why does it matter that the 846 00:53:39,120 --> 00:53:41,120 first eight or nine ingredients are meat? 847 00:53:41,160 --> 00:53:43,800 Well, let's talk about it. You know why it matters. 848 00:53:44,280 --> 00:53:47,040 You know, let's talk about the heat that goes in there. 849 00:53:47,040 --> 00:53:49,680 You know, it is, it is a kibble product, but let's also talk 850 00:53:49,680 --> 00:53:52,280 about adding 20% fresh on top of that. 851 00:53:52,800 --> 00:53:54,520 Let's, let's have those conversations. 852 00:53:54,520 --> 00:53:56,600 Let's start having fun with our food bowls. 853 00:53:56,760 --> 00:54:01,840 I, I don't know, I enjoy it. I, I like to add, I like to, you 854 00:54:01,840 --> 00:54:05,680 know, our food is complete, but I, I like to have fun with it. 855 00:54:05,680 --> 00:54:08,080 Sometimes I just feel like an egg is going in. 856 00:54:08,160 --> 00:54:11,600 I sometimes I feel that sardine is, you know, I just in green 857 00:54:11,600 --> 00:54:13,240 lint mussels. They're falling out of the sky 858 00:54:13,240 --> 00:54:17,280 around here. Love a green lint mussel for 859 00:54:17,280 --> 00:54:22,680 myself and them. Well, thank you so much for 860 00:54:22,680 --> 00:54:28,160 being here, Heather, and for reminding us all about canine 861 00:54:28,160 --> 00:56:11,520 and feline natural. Anybody who's dealt with raw 862 00:56:11,520 --> 00:56:13,360 tripe never wants to deal with it again. 863 00:56:13,360 --> 00:56:16,240 So that's a beautiful way to get a DIY. 864 00:56:18,120 --> 00:56:21,600 No, no, they do. Not we hear that from stores all 865 00:56:21,600 --> 00:56:24,520 the time that people buy our tripe for DIY. 866 00:56:24,600 --> 00:56:24,880 Why? Why? 867 00:56:24,880 --> 00:56:26,600 Because they don't. They don't want to deal with the 868 00:56:26,600 --> 00:56:29,840 real. Yeah, I get that. 869 00:56:30,040 --> 00:56:33,160 I get that. It's one of those smells that 870 00:56:33,160 --> 00:56:34,920 you're like you talked about earlier. 871 00:56:34,920 --> 00:56:36,720 You're not going to forget that smell. 872 00:56:37,920 --> 00:56:41,320 No, I got a 5 LB chub once donated to me and I was so 873 00:56:41,320 --> 00:56:43,880 thrilled. I thought I had a pretty strong 874 00:56:43,880 --> 00:56:46,320 stomach. I do not once I once I started 875 00:56:46,320 --> 00:56:49,520 chopping into that I was just I'll. 876 00:56:50,400 --> 00:56:54,520 Yeah, I bet. Mike smells like a a petting 877 00:56:54,520 --> 00:56:57,080 zoo. That's right. 878 00:56:57,120 --> 00:56:58,880 Yeah. Yeah. 879 00:56:59,160 --> 00:57:01,360 Good way to put it. Well, thank you so much for 880 00:57:01,360 --> 00:57:03,280 being here, Heather. I appreciate you. 881 00:57:04,000 --> 00:57:06,800 And guys, thank you for being here and for listening. 882 00:57:07,080 --> 00:57:10,160 Please give your pets some extra love from me and from Heather 883 00:57:10,160 --> 00:57:12,400 this week and I will talk to you next week. 884 00:57:13,000 --> 00:57:14,000 Awesome. Thank you.