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Welcome back pet parent. 
I have such an interesting guest

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for you today. 
Her name is Tony Schlasky and 

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not only is she a podcast host, 
which is so fun, she has been an

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entrepreneur for so long, a 
holistic pet Wellness expert. 

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She is also the founder and 
former owner of Healthy Pet 

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Products in Pittsburgh, which is
a natural pet supply company 

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there, which is amazing. 
We all know how much we love 

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Indie Pet, which brings me to 
the next point. 

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She actually serves on the board
of Indie Pet and she has a 

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private label where she creates 
Pittsburgh Being Dog Toy Toys. 

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So obviously she's a big fan of 
Pittsburgh. 

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Thank you so much for being 
here, Tony. 

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Your passion for helping pet 
parents and pets is incredible 

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and I'm just really excited to 
have you on the Pet Parenting 

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Reset. 
Thank you. 

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I'm thrilled to be here and I'm 
thrilled that we've made this 

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connection and can help them 
together. 

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Yes, I know it takes it takes a 
village. 

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I was just talking to somebody 
yesterday, very popular in in 

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the pet space and I finally was 
introduced to her. 

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She's like, people ask me all 
the time why I teach what I do 

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to other people and she's like, 
because we need more educators 

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out there. 
And it's like that exactly 

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percent. 
That's actually exactly why I 

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created the podcast in the 1st 
place, because I feel like as a 

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business owner, like put your 
best stuff out there for free 

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for people and like that's how 
your tribe is going to find you 

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and be gravitated towards you. 
And I feel like as a podcaster, 

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you must feel in some way the 
same. 

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So I would just love to start 
off by hearing kind of a little 

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bit about your journey because 
you've done so much already. 

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Yeah, I noticed that you gave us
an hour and a half, but I will 

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keep it brief. 
So I have been in the pet space 

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for 25 years. 
I started pet sitting. 

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So I had my own pet sitting 
business. 

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I was really like one of the 
first pet sitters in Pittsburgh.

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My pet sitting business was 
started in 2000, the year 2000. 

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And I had it for eight years and
you know, it was it was awesome.

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And I loved doing it, but I 
burned myself out of it. 

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But what was cool is I really 
learned a lot just from being 

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with dogs, with cats, and just 
being present with them, 

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watching their behavior, 
noticing things they did. 

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I really, I really feel like I 
connected a lot of dots and 

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noticed a lot of common problems
with dogs and cats that my my 

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dog at the time was not 
experiencing. 

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So I was seeing a lot of issues 
with my customers pets like 

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obesity and diabetes and skin 
issues, hot spots, ear 

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infections, you know, you know 
all of the things. 

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And I knew diet and 
supplementation. 

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Could. 
Help these pets and I had 

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already been a raw feeder, so I 
knew that that was the end. 

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I I mean, we, we think it's the 
end all be all right. 

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So I'm glad my dog is not the 
only one making noise. 

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But then so I had been doing 
that. 

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I burned myself out of pet 
sitting and literally in my 

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backyard was a little tiny pet 
food store called healthy pet 

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products. 
It was about 1000 square feet. 

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They carried all natural 
products. 

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So they carried, you know, grain
free kibble, which was like a 

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big thing then. 
And you know, knew it was Evo. 

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Evo was their brand and 
California natural and all of 

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those. 
And but they didn't carry raw 

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food. 
I still though would shop there,

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I'd get treats, I'd walk my dog,
create a relationship, all that 

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sort of thing. 
And then one day they said to 

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me, we're selling, we're moving 
out of state, and we really 

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don't want to move the business.
So I have an extensive retail 

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management background. 
I was already a raw feeder. 

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I knew a lot about natural pet 
food. 

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So I just bought the business 
and then grew it to three stores

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within Pittsburgh and then 
opened one location in Port 

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Charlotte, FL So I did that for 
16 years, yeah. 

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So now you, you touched on 
something that we, we talked 

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about previously on your podcast
about being a raw theater and 

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people thinking it's like the 
end all be all. 

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But I want to, I want to get to 
that a little bit later in the 

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conversation, because I, I want 
to talk first about some of the 

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things you have seen in that 16 
years being an indie pet store 

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owner, seen all of the, all of 
the things, all the people that 

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have been coming through your 
doors, the issues with their 

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pets. 
For me, you know, I think people

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oftentimes come in and they're 
just like, tell me what 

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supplement to give to fix X, 
right. 

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And that's a very like, that's 
just how we've been trained by, 

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by the Pharmaceutical industry. 
But, but that's also a big 

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opportunity to, you know, begin 
educating. 

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So like how how do you view all 
of that? 

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So the core diet is, is where 
you have to start. 

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You can't just add in a 
supplement and think the world 

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is going to change and these 
symptoms are just going to go 

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away. 
There's more to it than that. 

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There's way more to it than 
that. 

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And the amount of change I've 
seen over the 16 years in the 

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pet food industry, I can't even 
begin. 

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I mean, you know, when I 
started, people looked at me 

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like I had three heads when I 
told them I said raw food. 

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So you know, and then I grew the
the raw food market in 

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Pittsburgh and went from single 
door freezer to double door 

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freezer to multiple double doors
to everyone of my stores had 

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walk in freezers. 
So tons of raw food moving 

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through the door and now gently 
cooked is all the rage. 

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And freeze dried came onto the 
market and it's great. 

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We have all these new categories
that are options. 

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It amazes me that freeze dried 
continues to be the fastest 

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growing category. 
Even though I tell people over 

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and over and over again, you 
realize this is the most 

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expensive way to feed your pet. 
They don't care. 

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Yeah, well, it's convenient. 
It's more convenient, 

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especially. 
It gives them that feel good 

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feel. 
Similar to kibble. 

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You scoop it and put it in the 
bowl. 

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You can hydrate it or you can't,
it doesn't matter. 

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So went through DCM, you know, 
and how bad grain free food is. 

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I I mean, it's, I could go on 
and on. 

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Well, since you brought up DCMI 
still have people coming to me 

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telling me their vet said you 
need to feed a grain inclusive 

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diet like this is this has 
persisted for so long. 

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And I think one of the reasons 
not obviously the the fear 

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mongering initially when it all 
happened was strong. 

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But the FDA updating that they 
couldn't find anything one way 

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or the other was like hush hush.
They just like updated the page 

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and didn't tell anybody about 
it. 

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So there's no it just it boggles
my mind. 

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Are you? 
I assume you're still seeing 

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this too? 
Same, and I recently just had a 

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trainer friend reach out to me. 
She had a new client with a 

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giant breed dog and the vet was 
telling her she has to feed 

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great inclusive food to protect 
the heart and to I can't 

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remember if it was a male or 
female but basically spay or 

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neuter the dog by 6 months old. 
And the trainer reached out to 

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me because she knows she knows 
better especially with a giant 

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breed dog and she said can you 
give do you have some white 

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cheese? 
Do you have some data that I can

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provide to her? 
And I, I, I did. 

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And then I literally said to 
her, I mean, vets are not 

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recommending these early span 
neuters anymore for the most 

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part, right? 
And I said if her vet is that, 

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that is not keeping up with new 
research that's being done. 

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Absolutely. 
I mean, again, like you said, 

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especially for a large breed 
dog, because there is so much of

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it and, and this is a hard topic
to talk about honestly. 

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And I, I have covered it 
multiple times on this podcast 

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because we do, we don't, in my 
opinion, we don't have an 

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overpopulation issue. 
We have a human irresponsibility

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issue. 
It's just not being addressed 

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properly. 
It's not being looked at. 

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It's, it's like, no, I'm not 
going to say what I was going to

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say, but we're looking at the 
symptom and saying that that's 

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that's the problem. 
That's what we have to address. 

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Just like with everything else. 
Instead of looking at like what 

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is causing it, which is us, 
which is humans being so 

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incredibly irresponsible in my 
opinion, I'll just throw that 

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out there. 
That's not the issue. 

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And the idea that we can remove 
any organ from the body and say 

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you're totally fine, especially 
at such a young age, and that 

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there are no negative 
repercussions from it, is just 

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burying your head in the sand. 
Right. 

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I mean, and it doesn't even, I 
mean to me, it's common sense. 

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It's like for a female it's like
giving an infant a full 

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hysterectomy. 
Yeah, absolutely. 

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And when I find. 
Other people, then they're like,

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like, and I'm like and and you 
say hormones do good things. 

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We need hormones. 
Yeah, yes. 

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Oh my gosh, it is. 
It's tough because I know, you 

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know, I, I actually just very 
recently posted something else 

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on social media about this. 
And I mean, people just came 

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after me with like, well, you 
know, my dog got pyometra and 

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this is the worst thing that 
could ever happen. 

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And like, first of all, that's 
not the worst thing that could 

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ever happen to a dog. 
It is bad. 

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Like, obviously we don't want 
that happening, but it's very my

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understanding I have not had a 
dog with it. 

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But I mean, just listening to 
like somebody like a doctor Judy

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Morgan, she's like, if we catch 
this early, this is very easily 

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treatable. 
Same. 

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Yeah, yeah. 
And a friend that it actually 

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happened to, because she didn't,
they didn't want to spay her dog

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and she did end up with pyometra
and but they caught it early and

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everything. 
She's totally fine. 

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She's so healthy. 
It's amazing. 

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And a giant breed dog. 
Yeah. 

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So another reason why she wanted
to keep. 

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They wanted to keep everything 
intact and just let nature take 

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its course. 
So, you know, yeah, the amount 

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of cases of and these, and I 
really think it's just scare 

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tactics and, you know, just just
following the same thing we've 

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always been doing because that's
the easy way to go. 

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And we all, as a village of our 
own house, have to just keep 

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making those connections and 
having these conversations, even

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if we get shit about it. 
Yeah, Oh for sure. 

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And I I love that you not only 
grew your freezer space in the 

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store, but that you also grew it
to including Florida 4 stores. 

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Is that correct? 
So I mean you really when when 

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you have, you know, you can't do
that if people aren't buying 

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the. 
Product. 

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Oh my gosh, yeah. 
And people aren't buying the 

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product unless you're educating 
them to buy that product because

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the marketing in the mainstream 
is serious like it. 

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I don't know about you, but I 
before I got into this space, I 

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was that pet parent that I went 
to the vet for everything. 

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I trusted my vet wholeheartedly.
I did everything my veterinarian

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told me to do for all of my 
animals, which led me to I was 

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buying multiple different kinds 
of prescription food that was 

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being sold at the veterinarian's
office. 

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They were getting annual 
vaccines. 

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They were getting quarterly 
dewormers. 

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They were getting everything my 
vet said to do. 

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And they were the sickest 
they've ever been in their lives

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during that very young period of
their lives when they should 

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have been thriving the most. 
They're way healthier today. 

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So that marketing of one or the 
indoctrination of blindly 

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trusting authority number one. 
And then the marketing on the 

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products that are out there. 
I'm just like one of the things 

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I'm curious about is, is how you
kind of overcome the whole, 

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everybody buys everything 
online. 

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And two, there's such a shiny 
object syndrome with especially 

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supplements, but still with 
foods to kind of help people 

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understand that like really your
caring. 

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You are doing your job by 
researching, by finding the best

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products that are out there and 
that, like coming into your 

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indie pet store, really is in 
your best interest. 

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So every indie pet store across 
the nation, I mean, I would say 

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nearly 100% of them carry 
smaller brands are more educated

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on natural products. 
They are a resource. 

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We all shop online. 
We're always going to shop 

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online, but use them as a 
resource, support their 

227
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business. 
They're your neighbor. 

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They are spending tax dollars in
your community to keep your 

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schools open and your kids in 
sports and your kids in the 

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musicals and the band and all of
those things. 

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It's so important. 
And yes, we need the Internet. 

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Yes, we're going to shop online,
but we also need relationships. 

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Again, COVID divided us. 
I think we're really, I think 

234
00:14:21,040 --> 00:14:24,760
we've really made some ground 
getting back to having 

235
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relationships with people, but I
think we still have quite a ways

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00:14:30,480 --> 00:14:35,640
to go because they, I mean, the,
the amount of people I've I've 

237
00:14:35,640 --> 00:14:39,520
counseled and developed 
relationships with over 16 years

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00:14:39,520 --> 00:14:42,640
are, I can't even begin to 
count. 

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And these are relationships like
these people, these, these pet 

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store owners and the people that
work there, they love your 

241
00:14:49,960 --> 00:14:53,160
animals and they get connected 
to them no different than a pet 

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00:14:53,160 --> 00:14:55,320
sitter does. 
They're vested in their health. 

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00:14:55,400 --> 00:14:58,920
You know, you take your dog or 
your cat into the store with you

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and they make a big fuss over 
them. 

245
00:15:01,240 --> 00:15:05,320
And you know, it's just a win, 
win for everyone. 

246
00:15:05,680 --> 00:15:10,280
I, I mean, sometimes I feel like
I'm old school, but I just, I 

247
00:15:10,280 --> 00:15:13,440
just don't want to, I, I just 
don't, I want to hold on to that

248
00:15:13,440 --> 00:15:16,680
human connection, even though I 
mean, I hate some people. 

249
00:15:16,720 --> 00:15:18,320
I mean, I don't hate, you know 
what I mean? 

250
00:15:18,320 --> 00:15:20,920
Like, yeah, you know, I mean, 
it's hard. 

251
00:15:21,240 --> 00:15:25,200
It's hard. 
It's hard sometimes, but it's 

252
00:15:25,200 --> 00:15:29,240
important to work through like 
adverse situations too. 

253
00:15:29,840 --> 00:15:31,120
Mm hmm. 
Yeah. 

254
00:15:31,880 --> 00:15:34,520
Oh my gosh. 
I think that it is so funny. 

255
00:15:34,520 --> 00:15:37,320
Like that's some who was I 
talking to the other day? 

256
00:15:37,320 --> 00:15:40,920
I don't even remember, but that 
came up with, there's this 

257
00:15:40,920 --> 00:15:45,040
whole, like, generation of 
children who have been coddled 

258
00:15:45,760 --> 00:15:49,400
that anytime adversity entered 
their life, their parents 

259
00:15:49,400 --> 00:15:53,960
handled it, shielded them from 
it, protected them from it. 

260
00:15:53,960 --> 00:15:58,440
And I mean, as a parent, I can 
imagine that you do want to 

261
00:15:58,440 --> 00:16:02,040
protect your children to some 
degree, but also that you, you 

262
00:16:02,040 --> 00:16:07,120
know, they, they need adversity 
to build character and to learn 

263
00:16:07,120 --> 00:16:10,040
life lessons and to be able to 
like actually go out into the 

264
00:16:10,040 --> 00:16:12,240
world and be a productive member
of society. 

265
00:16:12,640 --> 00:16:15,280
And that's a whole tangent I 
just went. 

266
00:16:16,240 --> 00:16:18,520
I'm Gen. 
X, so you can't get me started 

267
00:16:18,520 --> 00:16:22,520
on that. 
I will go on and on and on. 

268
00:16:22,800 --> 00:16:28,760
I am as successful as I am 
because I had amazing parents 

269
00:16:29,000 --> 00:16:32,040
that pushed me to be independent
and pushed me to think for 

270
00:16:32,040 --> 00:16:34,840
myself. 
And if I fell down, I got up by 

271
00:16:34,840 --> 00:16:37,920
myself. 
They made sure I was OK, but I 

272
00:16:37,920 --> 00:16:41,040
got up by myself. 
Yeah, yeah. 

273
00:16:41,800 --> 00:16:45,600
I'm, I'm an elder millennial, so
not too far off. 

274
00:16:45,880 --> 00:16:48,960
I'm like right there in that 
cusp of like, I don't know if 

275
00:16:48,960 --> 00:16:52,040
I'm Gen. 
X or a millennial because it's 

276
00:16:52,040 --> 00:16:55,960
right there at the beginning, 
but I remember that so vividly 

277
00:16:55,960 --> 00:17:01,000
that like it, I, I did grow. 
You know, it's this, I did grow 

278
00:17:01,000 --> 00:17:04,160
up where you went outside in the
morning and you came home when 

279
00:17:04,160 --> 00:17:09,319
the street lights were on. 
But also, you know, we got the 

280
00:17:09,319 --> 00:17:12,760
Internet before I, I was, I 
think I was in middle school 

281
00:17:12,760 --> 00:17:14,400
when we got the Internet. 
You know what I said? 

282
00:17:14,640 --> 00:17:18,880
Like living through both of 
those times was definitely, 

283
00:17:19,079 --> 00:17:23,800
definitely interesting. 
But yeah, like you, you learn to

284
00:17:23,800 --> 00:17:25,240
ride a bike, you're going to 
fall down. 

285
00:17:25,920 --> 00:17:29,360
And I don't know where I'm going
with any of this. 

286
00:17:29,920 --> 00:17:32,160
I'm just like getting angry 
about it and. 

287
00:17:32,320 --> 00:17:34,240
I leave it to us to get on a 
tangent. 

288
00:17:34,240 --> 00:17:37,840
Yeah. 
Yeah, so well. 

289
00:17:38,200 --> 00:17:40,760
Yeah, talking to people, 
communicating and building 

290
00:17:40,760 --> 00:17:43,640
connections. 
That is so important because I 

291
00:17:43,640 --> 00:17:47,040
have another one of my really 
good friends on another podcast 

292
00:17:47,040 --> 00:17:49,040
that I do. 
She's one of my Co hosts on that

293
00:17:49,040 --> 00:17:51,680
other podcast. 
She owns an Indy pet store in 

294
00:17:51,680 --> 00:17:56,080
Georgetown, TX. 
And that's one of the biggest 

295
00:17:56,080 --> 00:17:59,920
complaints that she has is that 
a new customer will come in the 

296
00:17:59,920 --> 00:18:03,440
door and come in with an 
attitude, right? 

297
00:18:03,440 --> 00:18:06,840
Because they probably just left 
the vet's office and paid a crap

298
00:18:06,840 --> 00:18:09,560
ton of money. 
And we're told that their pet 

299
00:18:09,560 --> 00:18:12,480
needed to be on this food and 
these three medications or 

300
00:18:12,480 --> 00:18:16,120
whatever it is. 
And then they walk in and the 

301
00:18:16,120 --> 00:18:20,080
people in the pet store 
genuinely care. 

302
00:18:20,240 --> 00:18:22,440
They want to help. 
They want to hear the story. 

303
00:18:22,440 --> 00:18:29,160
They want to offer more healthy,
aligned suggestions, but that 

304
00:18:29,160 --> 00:18:32,160
pet parent, one, just spent a 
crap ton of money at the vet. 

305
00:18:32,160 --> 00:18:35,840
And two, you have to overcome 
everything that veterinarian 

306
00:18:35,840 --> 00:18:40,080
just said. 
And then three, it's like you're

307
00:18:40,080 --> 00:18:43,400
wanting me to spend more money 
on these foods and supplements. 

308
00:18:43,640 --> 00:18:47,040
That has to be so difficult. 
How did you manage that for so 

309
00:18:47,040 --> 00:18:50,360
long? 
So I can totally relate and had 

310
00:18:50,360 --> 00:18:54,240
those conversations thousands of
times and I really feel like 

311
00:18:54,240 --> 00:18:56,640
that the best way I did it was I
just listened. 

312
00:18:57,320 --> 00:19:00,280
Yeah. 
I really just let them get it 

313
00:19:00,280 --> 00:19:02,640
all out. 
And then I said, OK, I'm not 

314
00:19:02,640 --> 00:19:05,600
saying that your vet's wrong, 
but what I'm telling you, I'm 

315
00:19:05,600 --> 00:19:08,440
going to tell you the opposite 
of what your vet just told you. 

316
00:19:08,880 --> 00:19:11,000
If you want to hear it, I'm 
going to tell you. 

317
00:19:11,440 --> 00:19:15,880
And then you're going to be more
confused than you ever were. 

318
00:19:16,840 --> 00:19:21,680
But ultimately it's your 
decision what path you take. 

319
00:19:22,400 --> 00:19:27,800
So whatever makes the most sense
to you health wise for your pet 

320
00:19:27,880 --> 00:19:31,680
is the direction you need to go 
health wise and budget wise, you

321
00:19:31,680 --> 00:19:33,840
know, because we have to take 
budget into account. 

322
00:19:33,840 --> 00:19:40,960
And 9, I would say 98% of the 
time I would have success. 

323
00:19:41,320 --> 00:19:44,800
And a lot of times it's just, 
let's just start with one thing 

324
00:19:44,800 --> 00:19:47,280
because I don't like to change 
more than one thing at a time. 

325
00:19:47,280 --> 00:19:50,640
I'm sure you're the same way. 
So let's just start with one 

326
00:19:50,640 --> 00:19:53,920
thing. 
And a lot of time like this is 

327
00:19:53,920 --> 00:19:56,120
1. 
I would love when they would. 

328
00:19:56,280 --> 00:19:59,320
They would come in and say, oh, 
well, my dog was dying or my dog

329
00:19:59,320 --> 00:20:03,360
or cat was diagnosed with 
IBDIBD, stands for irritable 

330
00:20:03,360 --> 00:20:06,080
bowel disease. 
OK, you know what my first 

331
00:20:06,080 --> 00:20:08,440
question is? 
So they did a biopsy of the 

332
00:20:08,440 --> 00:20:12,960
colon. 50% of the time the 
customer would say no. 

333
00:20:12,960 --> 00:20:15,720
Well, then you can't call it a 
disease. 

334
00:20:16,200 --> 00:20:19,600
Yeah, it's a syndrome. 
So we really don't know what's 

335
00:20:19,600 --> 00:20:24,920
going on. 
Right, yeah, it's that cluster 

336
00:20:24,920 --> 00:20:29,000
of symptoms that are is so easy 
to for a veterinarian to just be

337
00:20:29,000 --> 00:20:31,880
like, oh, they have IBD and I 
actually have dealt with that in

338
00:20:31,880 --> 00:20:36,360
multiple cat, my own cats and I 
can't tell you how many clients 

339
00:20:36,440 --> 00:20:39,920
animals, especially cats and so.
Hard with that. 

340
00:20:40,400 --> 00:20:44,040
It's almost, it's almost 
guaranteed in my opinion that if

341
00:20:44,040 --> 00:20:48,840
it isn't, by the time the 
veterinarian is quote, quote, UN

342
00:20:48,840 --> 00:20:53,760
quote diagnosing IBD, if it's 
not already lymphoma, it's yeah,

343
00:20:53,760 --> 00:20:56,200
intestinal lymphoma. 
It's it's especially with cats 

344
00:20:56,200 --> 00:20:58,520
specifically like it's that's 
where it's going. 

345
00:20:58,920 --> 00:21:02,320
I can't tell you how many even 
my own cats, because they were 

346
00:21:02,320 --> 00:21:04,840
raised very conventionally for 
the first half of their lives. 

347
00:21:05,480 --> 00:21:09,080
I've I've lost to what a 
veterinarian called IBD. 

348
00:21:10,400 --> 00:21:14,160
So then did you have? 
Did you end up knowing the 

349
00:21:14,160 --> 00:21:20,120
reason they passed? 
Yeah, yeah, My first one was the

350
00:21:20,120 --> 00:21:22,880
first time it happened. 
The first cat that it happened 

351
00:21:22,880 --> 00:21:26,040
with was before I was in this 
space at all. 

352
00:21:26,440 --> 00:21:30,360
I was in the pet space, but not 
in the like what I call the 

353
00:21:30,360 --> 00:21:33,560
healthy pet space. 
I hadn't found functional 

354
00:21:33,560 --> 00:21:36,200
medicine or holistic modalities 
or anything like that. 

355
00:21:36,560 --> 00:21:41,120
And so he was on all of the 
everything that the vet wanted 

356
00:21:41,120 --> 00:21:48,600
him on and it it they never 
diagnosed it as lymphoma. 

357
00:21:48,600 --> 00:21:52,440
But yeah, he wound up in the 
hospital and went septic. 

358
00:21:52,440 --> 00:21:58,760
And it was horrifying. 
But it let me realize like what 

359
00:21:59,600 --> 00:22:03,480
what was happening in the next 
couple of cats that I had that 

360
00:22:03,480 --> 00:22:07,120
went through it and helped me 
make better informed decisions 

361
00:22:07,440 --> 00:22:10,600
for them. 
Because now even with my clients

362
00:22:10,600 --> 00:22:14,200
cats, and I say cats 
specifically because I think 

363
00:22:14,240 --> 00:22:17,440
that it's just we do in 
veterinary medicine especially, 

364
00:22:17,440 --> 00:22:20,080
we do so much less for cats in 
these cases. 

365
00:22:21,640 --> 00:22:23,440
And so there's a whole lot of 
question around it. 

366
00:22:23,440 --> 00:22:26,280
I just assume lymphoma from the 
from the very beginning. 

367
00:22:26,760 --> 00:22:29,920
That's interesting because a 
conventional veterinarian is 

368
00:22:29,920 --> 00:22:31,480
going to treat them the exact 
same way. 

369
00:22:32,400 --> 00:22:36,280
Even if they know it's lymphoma,
their treatment plan is exactly 

370
00:22:36,280 --> 00:22:39,280
the same. 
Yeah, so do you want to know 

371
00:22:39,280 --> 00:22:42,160
something scary about my pets 
all died of cancer. 

372
00:22:43,680 --> 00:22:45,920
I'm so sorry. 
Yep, Yep. 

373
00:22:45,920 --> 00:22:49,240
Now the first, my first dog, I 
don't know what she died. 

374
00:22:49,240 --> 00:22:53,080
She lived till she was 18. 
She died quite a few years ago, 

375
00:22:53,080 --> 00:22:56,600
but it and and all of them were 
rescues. 

376
00:22:56,960 --> 00:22:59,640
Some of them like a couple of 
them when I was with a 

377
00:22:59,640 --> 00:23:02,120
boyfriend. 
He had two labs that came. 

378
00:23:02,200 --> 00:23:06,760
So part of their life, yes was 
conventional but all of them 

379
00:23:06,760 --> 00:23:09,920
switched to raw food. 
None of you know I don't use any

380
00:23:09,920 --> 00:23:12,400
chemical flea and tick. 
I don't do heart guard. 

381
00:23:13,240 --> 00:23:18,280
I don't do any vaccines. 
And they still are dying of 

382
00:23:18,280 --> 00:23:22,360
cancer. 
It's amazing, it really is. 

383
00:23:22,440 --> 00:23:26,720
I mean, I, it's, it's mind 
boggling to me. 

384
00:23:26,720 --> 00:23:31,800
And I get when, when, when you 
do what we do and then we're 

385
00:23:31,800 --> 00:23:35,200
still seeing it happen. 
There's really some shit going 

386
00:23:35,200 --> 00:23:37,200
on that needs to change in this 
world. 

387
00:23:38,000 --> 00:23:41,520
There, Oh my gosh, there is and 
I mean the first thing there are

388
00:23:41,520 --> 00:23:44,360
two things come to mind 1 is 
that there is just so much that 

389
00:23:44,360 --> 00:23:46,960
we can't control in our 
environment. 

390
00:23:47,040 --> 00:23:50,640
There are so many toxins. 
It's, you know, glyphosate at 

391
00:23:50,640 --> 00:23:53,480
this point is ubiquitous. 
I mean, that we could get into 

392
00:23:53,480 --> 00:23:55,480
so many things. 
People would think I'm an 

393
00:23:55,480 --> 00:23:57,960
absolute lunatic. 
I'm not, I swear. 

394
00:23:58,160 --> 00:24:00,960
But I certainly don't trust our 
government. 

395
00:24:00,960 --> 00:24:03,320
And so there are so many things 
that we can't control. 

396
00:24:03,320 --> 00:24:08,520
But one thing that I talked to 
EC Henson about this was a 

397
00:24:08,520 --> 00:24:11,600
little over a year ago and 
because we were talking about 

398
00:24:11,600 --> 00:24:15,360
the whole Purina thing, that was
a thing that the FDA never 

399
00:24:15,360 --> 00:24:18,160
really followed up on. 
But I believe in my heart was a 

400
00:24:18,160 --> 00:24:20,240
real thing. 
And we were talking about the 

401
00:24:20,240 --> 00:24:25,360
fact that there are some things 
that you as much as you do, 

402
00:24:25,560 --> 00:24:28,920
you're just not going to be able
to overcome genetically because 

403
00:24:28,920 --> 00:24:35,720
we are so many generations into 
our dogs eating crap food, 

404
00:24:36,400 --> 00:24:40,840
being, you know, injected with 
who knows what constantly 

405
00:24:40,840 --> 00:24:43,520
throughout their lives. 
All of the chemicals, all of the

406
00:24:43,520 --> 00:24:46,280
pesticides, all of the 
everything that has gotten worse

407
00:24:46,280 --> 00:24:48,200
and worse and worse from 
generation to generation to 

408
00:24:48,200 --> 00:24:55,200
generation that they're born not
being able to handle what a dog 

409
00:24:55,200 --> 00:24:59,080
100 years ago could handle. 
A. 100% true. 

410
00:24:59,280 --> 00:25:02,920
And I just, I truly like and 
that's not a very. 

411
00:25:03,120 --> 00:25:05,480
Customers ask me why is this 
happening? 

412
00:25:05,800 --> 00:25:09,800
My childhood dog, exactly this 
didn't happen. 

413
00:25:09,800 --> 00:25:12,760
We didn't see any of this. 
And I say exactly what you just 

414
00:25:12,760 --> 00:25:17,000
said, Jess. 
It is just a combination of all 

415
00:25:17,000 --> 00:25:20,680
of the shit in our food system, 
in our air, in our water, 

416
00:25:21,000 --> 00:25:23,480
everything that is out of our 
control. 

417
00:25:23,680 --> 00:25:27,400
We just have to fight harder for
what we can control. 

418
00:25:28,400 --> 00:25:31,840
Absolutely. 
And that brings me back to at 

419
00:25:31,840 --> 00:25:36,360
the beginning you were talking 
about kind of I feed raw food. 

420
00:25:36,360 --> 00:25:39,000
Everything's great now because 
we did talk about this a little 

421
00:25:39,000 --> 00:25:42,320
bit on, I think it was on your 
episode or on your podcast. 

422
00:25:42,440 --> 00:25:45,080
It was either that or after we 
stopped recording, I don't 

423
00:25:45,080 --> 00:25:50,160
remember which, but ten years 
ago, 15 years ago, you could 

424
00:25:50,160 --> 00:25:54,520
switch a dog or a cat to a 
species appropriate diet, 

425
00:25:55,400 --> 00:25:58,400
especially, you know, a raw food
diet, whether it's bar for prey 

426
00:25:58,400 --> 00:26:01,640
model or even if you're doing an
8010 ten, which that's a whole 

427
00:26:01,640 --> 00:26:04,960
other thing. 
And very, very probably see all 

428
00:26:04,960 --> 00:26:06,840
of their symptoms go away and 
everything's wonderful and 

429
00:26:06,840 --> 00:26:10,000
everything's great. 
And that's just not the case 

430
00:26:10,000 --> 00:26:13,720
anymore. 
And that's, I think some people 

431
00:26:13,800 --> 00:26:16,640
are running with that and 
saying, see, raw food diets 

432
00:26:16,640 --> 00:26:19,880
don't work. 
But that is a much deeper issue 

433
00:26:20,200 --> 00:26:21,200
I think. 
What do you think? 

434
00:26:21,440 --> 00:26:24,240
It's a much deeper issue. 
And when I have customers come 

435
00:26:24,240 --> 00:26:27,600
back to the store and say, well,
I switched to raw food, I'm 

436
00:26:27,600 --> 00:26:29,120
doing goat's milk, I'm doing 
that. 

437
00:26:29,120 --> 00:26:30,680
I'm doing everything you told me
to. 

438
00:26:31,120 --> 00:26:34,680
And my dog just broke out in 
horrible hives and I'm still 

439
00:26:34,680 --> 00:26:38,760
seeing this happen and I'm like,
it's hot. 

440
00:26:38,760 --> 00:26:42,440
It was hard. 
It's hard at first to think, to 

441
00:26:42,440 --> 00:26:44,000
not think. 
Are you really doing everything 

442
00:26:44,000 --> 00:26:45,800
I told you to do? 
Right. 

443
00:26:45,800 --> 00:26:46,200
You know what? 
I. 

444
00:26:46,200 --> 00:26:49,600
Mean and then you know, what's 
going on in the household is 

445
00:26:49,600 --> 00:26:53,560
there, stress is there. 
And that's an even harder topic 

446
00:26:53,920 --> 00:26:57,880
to do to get into because then 
we're like asking people to 

447
00:26:57,880 --> 00:27:03,040
really open up. 
But ultimately it's not changing

448
00:27:03,040 --> 00:27:06,880
things as quickly as it used to.
It's really not. 

449
00:27:06,880 --> 00:27:12,880
And that terrifies me. 
Yeah, it does Me too, because I 

450
00:27:12,880 --> 00:27:19,880
have I don't, I didn't go out 
and ask for all the leaky gut 

451
00:27:19,960 --> 00:27:25,160
dogs to come find me, but the 
universe has sent them to me. 

452
00:27:25,720 --> 00:27:32,840
And not only that, but I would 
say half of my current cases 

453
00:27:32,840 --> 00:27:36,280
that I'm working with are not 
just leaky gut, but SIBO. 

454
00:27:36,280 --> 00:27:39,640
And I'm just like, this is 
amazing. 

455
00:27:39,840 --> 00:27:43,840
This is how do we get, like I 
understand logically how we get 

456
00:27:43,840 --> 00:27:47,400
here, but like we are letting 
these symptoms go on for so 

457
00:27:47,400 --> 00:27:48,640
long. 
Our veterinarians are 

458
00:27:48,640 --> 00:27:51,600
suppressing the immune system 
without addressing the 

459
00:27:51,600 --> 00:27:56,200
underlying issues, and it just 
gets worse and worse and worse 

460
00:27:57,280 --> 00:28:01,520
and it is so frustrating to me. 
So 100% agree. 

461
00:28:01,520 --> 00:28:06,400
And these food sensitivity tests
that come back page after page 

462
00:28:06,400 --> 00:28:12,760
after page after page that how 
can, how can these pets not have

463
00:28:12,760 --> 00:28:18,120
leaky gut and have all of these 
issues and have all of these 

464
00:28:18,120 --> 00:28:21,240
sensitivities? 
So you have, you have to, you 

465
00:28:21,240 --> 00:28:25,600
have to, I feel address both 
issues at the same time, right? 

466
00:28:26,360 --> 00:28:28,880
Absolutely. 
Yes, yeah. 

467
00:28:28,880 --> 00:28:32,080
And it is hard. 
It's hard. 

468
00:28:32,320 --> 00:28:35,240
It's hard that veterinarians 
push back so much on sensitivity

469
00:28:35,240 --> 00:28:36,880
testing. 
It's not perfect. 

470
00:28:37,120 --> 00:28:41,800
It's not, and I'm not going to 
tell anybody that it is, but it 

471
00:28:41,800 --> 00:28:43,880
gives us a place to start for 
sure. 

472
00:28:44,080 --> 00:28:48,160
And we do have to address, we do
have to remove everything that 

473
00:28:48,160 --> 00:28:50,880
we possibly can that's causing 
inflammation in the body. 

474
00:28:52,080 --> 00:28:54,960
I mean, we just have to. 
And so how else do we do it? 

475
00:28:54,960 --> 00:28:59,280
I mean, we can sit here for six 
months or more and just 

476
00:28:59,280 --> 00:29:01,640
individually test food after 
food after food. 

477
00:29:02,200 --> 00:29:05,160
A veterinarian certainly doesn't
have time to sit there and do 

478
00:29:05,160 --> 00:29:08,440
that with a patient with how 
many patients do they have 

479
00:29:08,440 --> 00:29:10,920
coming through the door. 
It's not going to happen, but 

480
00:29:10,920 --> 00:29:13,280
that's what needs to be done, I 
think. 

481
00:29:13,320 --> 00:29:16,320
You have a preferred sensitivity
test that you like. 

482
00:29:17,360 --> 00:29:19,160
You don't have to tell me now if
you don't want to. 

483
00:29:19,160 --> 00:29:23,200
I have one that I I have. 
So there is a company that is 

484
00:29:23,200 --> 00:29:27,440
working on one that I think is 
going to be amazing and I think 

485
00:29:27,440 --> 00:29:30,480
is going to be a lot more 
accurate because it's actually 

486
00:29:30,480 --> 00:29:33,680
going to be using blood, which 
is going to be another hurdle 

487
00:29:33,680 --> 00:29:37,360
for pet parents to do at home. 
But it is possible, you know, to

488
00:29:37,360 --> 00:29:40,440
prick their paw pad or whatever.
Like it's possible to do this. 

489
00:29:42,560 --> 00:29:45,400
It'll be hard for people to do, 
you know, like it would be hard 

490
00:29:45,400 --> 00:29:47,880
for me to like sit here with my 
dog and be like, Ah, I'm going 

491
00:29:47,880 --> 00:29:48,880
to make you. 
We have. 

492
00:29:48,880 --> 00:29:51,240
To get the drops in that certain
little, yeah. 

493
00:29:51,840 --> 00:29:53,840
Right, like I've done. 
For myself. 

494
00:29:54,680 --> 00:29:56,960
That's like super top secret. 
I can't. 

495
00:29:57,440 --> 00:30:01,600
OK, I'm really, really excited 
for when that may come out on 

496
00:30:01,600 --> 00:30:02,960
the market. 
Maybe next year. 

497
00:30:03,600 --> 00:30:06,560
In the interim, I mostly use 
Glacier Peak. 

498
00:30:06,560 --> 00:30:09,120
Again, it's not perfect, but 
none of them are. 

499
00:30:09,480 --> 00:30:12,640
And it also depends on what the 
dog's symptoms are. 

500
00:30:12,640 --> 00:30:17,440
I may not even do a sensitivity.
I may go straight for an HTMA 

501
00:30:17,440 --> 00:30:20,000
test. 
Those are a lot more scientific 

502
00:30:20,000 --> 00:30:23,000
in my opinion, a lot more 
scientific and accurate. 

503
00:30:23,000 --> 00:30:26,440
And we are, we're not going to 
sit here and get like, oh, you 

504
00:30:26,440 --> 00:30:29,240
shouldn't be eating beef or pork
or whatever. 

505
00:30:29,240 --> 00:30:33,120
But we can look at a lot of 
other things in the body. 

506
00:30:33,120 --> 00:30:36,920
We can look at heavy metals, 
which actually resemble heavy 

507
00:30:36,920 --> 00:30:40,400
metal toxicity actually 
resembles leaky gut in a dog. 

508
00:30:40,840 --> 00:30:43,880
So there's, I mean, there's a 
lot, there's a lot. 

509
00:30:45,720 --> 00:30:47,720
Thoughts on seasonal eating? 
Seasonal. 

510
00:30:47,720 --> 00:30:49,400
Love it. 
Yeah, I love it. 

511
00:30:49,680 --> 00:30:53,520
So an interesting thing just 
happened with my puppy, Layla. 

512
00:30:53,520 --> 00:30:59,960
She has been a beef dog. 
She's been picky since day one. 

513
00:30:59,960 --> 00:31:02,400
She's a Great Dane, but she's 
been a beef dog. 

514
00:31:03,240 --> 00:31:06,760
And about a month ago, she 
started turning her nose up to 

515
00:31:06,760 --> 00:31:10,120
beef. 
And I, I still rotate. 

516
00:31:10,120 --> 00:31:12,000
I will not take with one 
protein. 

517
00:31:12,000 --> 00:31:14,240
I refuse. 
I literally have a conversation 

518
00:31:14,240 --> 00:31:17,360
with her and say, Layla, this is
not going to be, I don't care 

519
00:31:17,360 --> 00:31:19,800
how much you like it, We're 
getting another one in here. 

520
00:31:20,360 --> 00:31:26,480
So she is losing her mind over 
pork, which she's had before, 

521
00:31:26,480 --> 00:31:28,440
but now she's losing her mind 
over it. 

522
00:31:28,800 --> 00:31:32,080
So I'm talking to myself. 
I wonder if this is her just 

523
00:31:32,800 --> 00:31:36,680
switching herself seasonally. 
Yeah, she needs to cool down a 

524
00:31:36,680 --> 00:31:39,400
bit. 
Yeah, absolutely. 

525
00:31:39,400 --> 00:31:42,680
I I love that. 
And I love the idea of letting 

526
00:31:42,680 --> 00:31:45,800
our animals choose if we can, if
we have that. 

527
00:31:45,800 --> 00:31:49,440
No, they're not so sick that we 
have to restrict them a lot. 

528
00:31:49,440 --> 00:31:51,120
I love the idea of letting them 
choose. 

529
00:31:51,120 --> 00:31:55,320
My dog tends to eat more cooling
proteins and. 

530
00:31:55,320 --> 00:31:58,160
But even in this like just 
normally all year long. 

531
00:31:58,480 --> 00:32:04,040
But I do go for more like rabbit
more often in the summer for her

532
00:32:04,040 --> 00:32:08,160
and then I will also I know it's
it's terrible. 

533
00:32:08,160 --> 00:32:12,280
Let her eat her food a little 
bit cooler in the summer too. 

534
00:32:12,400 --> 00:32:15,000
Like I don't let it. 
Get to room temperature. 

535
00:32:15,520 --> 00:32:18,400
Yeah, like I, I, I won't 
necessarily even let it get to 

536
00:32:18,400 --> 00:32:20,480
room temperature. 
Sometimes in the summer, I'll 

537
00:32:20,480 --> 00:32:22,400
just like, you know what? 
It's so hot. 

538
00:32:22,560 --> 00:32:24,280
Like I'm sweating. 
You're panting. 

539
00:32:24,280 --> 00:32:26,960
Here's some cool, you know, cool
food. 

540
00:32:27,920 --> 00:32:31,080
Yeah. 
Not frozen, but like also not 

541
00:32:31,080 --> 00:32:33,080
room temperature. 
Yeah, I, I love that. 

542
00:32:33,120 --> 00:32:35,760
And I also love the ideas if 
you're doing it, if you're 

543
00:32:35,760 --> 00:32:38,040
making your own food, which I do
not do. 

544
00:32:39,120 --> 00:32:42,760
But if you're making your own 
food to like, you know, feed 

545
00:32:42,760 --> 00:32:46,040
what is growing seasonally in 
your area from the farmers 

546
00:32:46,040 --> 00:32:50,840
market or wherever our grocery 
stores kind of, you know, I, I 

547
00:32:50,840 --> 00:32:53,080
would, I would be willing to bet
there are people out there that 

548
00:32:53,080 --> 00:32:55,880
have no idea that foods grow 
seasonally because of the way 

549
00:32:55,880 --> 00:32:58,920
grocery stores. 
I guarantee it. 

550
00:32:58,920 --> 00:33:01,480
And people are starting to talk 
about it in the human space. 

551
00:33:01,480 --> 00:33:04,320
But I, I don't know if you've 
ever had an episode just on 

552
00:33:04,320 --> 00:33:07,280
seasonal eating, but I, I feel 
like I need to have an episode 

553
00:33:07,280 --> 00:33:11,200
just on seasonal eating. 
I haven't, but that's a good 

554
00:33:11,200 --> 00:33:12,840
one. 
Yeah, that's a really good one. 

555
00:33:12,840 --> 00:33:17,840
Yeah, that's a really good one. 
And when you said Rabbit, you 

556
00:33:17,840 --> 00:33:21,440
just made me remember I offered 
Layla Rabbit a couple months 

557
00:33:21,440 --> 00:33:24,480
ago. 
So I think I need to try to 

558
00:33:24,840 --> 00:33:27,120
offer it again to her and see if
she eats it. 

559
00:33:27,200 --> 00:33:29,440
That would be a fascinating 
little. 

560
00:33:29,880 --> 00:33:31,880
It would because it's cooler 
than pork. 

561
00:33:33,080 --> 00:33:37,000
That would be very interesting 
to see. 

562
00:33:37,000 --> 00:33:38,320
Yeah. 
And my cats. 

563
00:33:38,480 --> 00:33:44,720
So I mean, I think it is more 
common for dogs to be on the 

564
00:33:44,720 --> 00:33:47,880
warmer side, generally speaking.
Of course there are dogs that 

565
00:33:47,880 --> 00:33:50,840
live cooler, but I think it's 
the opposite for cats. 

566
00:33:51,200 --> 00:33:53,400
And so it's it. 
But it's interesting to me that 

567
00:33:53,800 --> 00:33:57,560
most of my cats are are very 
into rabbit as well. 

568
00:33:58,160 --> 00:34:01,320
They're like, Yep, that's but 
that's a that's a natural. 

569
00:34:01,440 --> 00:34:06,160
It's yes like very species 
appropriate food for them to be 

570
00:34:06,160 --> 00:34:10,440
eating anyway, regardless of 
like taking into account Chinese

571
00:34:10,440 --> 00:34:13,480
medicine. 
Yes, yes, and they would not be 

572
00:34:13,480 --> 00:34:20,360
in in lakes fishing for fish. 
No, no, no, it's, it's it is to 

573
00:34:20,360 --> 00:34:23,800
me so interesting how addicted 
to fish cats get. 

574
00:34:23,800 --> 00:34:27,880
And it's not really a natural 
natural food source for them. 

575
00:34:27,880 --> 00:34:30,920
No. 
Maybe some of the bigger cats in

576
00:34:30,920 --> 00:34:36,360
some areas, you know, will fish,
but I can't imagine what we 

577
00:34:36,360 --> 00:34:39,239
think of as a traditional house 
cat to be out there fishing. 

578
00:34:39,560 --> 00:34:44,400
OK, so back to the pet store. 
Everything you're doing, your 

579
00:34:44,400 --> 00:34:48,400
podcast, I mean, I feel like 
you're doing something similar 

580
00:34:48,679 --> 00:34:52,040
to what I do here on the pet 
parenting reset and educating 

581
00:34:52,040 --> 00:34:55,120
pet parents. 
Do you? 

582
00:34:55,120 --> 00:34:57,440
Did it start out? 
I'm curious because you were so 

583
00:34:57,440 --> 00:35:02,120
like Philadelphia focused. 
Did it start out that way, like 

584
00:35:02,240 --> 00:35:06,960
the podcast too? 
No, So the podcast started 

585
00:35:07,120 --> 00:35:11,720
because I knew this message had 
to reach further than 

586
00:35:11,720 --> 00:35:15,040
Pittsburgh. 
So that's. 

587
00:35:15,600 --> 00:35:16,920
I'm sorry. 
That's OK. 

588
00:35:16,920 --> 00:35:19,200
It happens all the time. 
And we hate each other. 

589
00:35:19,880 --> 00:35:22,760
Yeah, it and yeah. 
And it's Pennsylvania, so how 

590
00:35:22,760 --> 00:35:24,200
could we not? 
Yeah, we are. 

591
00:35:24,800 --> 00:35:29,840
We actually like hate each other
so, but that's why the podcast 

592
00:35:29,840 --> 00:35:34,720
started because I felt like this
message had to get further than 

593
00:35:34,720 --> 00:35:36,680
just Pittsburgh and Port 
Charlotte, FL. 

594
00:35:37,640 --> 00:35:41,840
And I am an entrepreneur and I 
always like to be creating and 

595
00:35:41,840 --> 00:35:46,880
doing different things. 
So after having the business for

596
00:35:46,880 --> 00:35:50,120
so long, I was like, I got to do
something different here. 

597
00:35:51,520 --> 00:35:56,120
I started the podcast in 2022. 
The grand plan was to get the 

598
00:35:56,120 --> 00:36:00,920
podcast off the ground and, you 
know, let Healthy Pet Products, 

599
00:36:01,040 --> 00:36:05,520
my executive management team, 
take it over and, you know, take

600
00:36:05,520 --> 00:36:07,280
the wheel. 
And I could just do the podcast,

601
00:36:07,280 --> 00:36:10,040
but it just didn't work that 
way. 

602
00:36:10,080 --> 00:36:14,320
Podcasts take a lot of work. 
So yeah, they take a lot of 

603
00:36:14,320 --> 00:36:16,280
work. 
So that's that's how it 

604
00:36:16,280 --> 00:36:18,200
happened. 
And then just like with pet 

605
00:36:18,200 --> 00:36:23,240
sitting, I kind of burned myself
out of retail so I decided to 

606
00:36:23,240 --> 00:36:28,120
sell and fortunately there's 
another store, there's another 

607
00:36:28,120 --> 00:36:30,880
company in Pittsburgh called 
Pedagogy. 

608
00:36:31,480 --> 00:36:36,800
They have two locations and but 
have freezers and the same 

609
00:36:36,800 --> 00:36:39,560
brands and everything. 
And they're like 15 years 

610
00:36:39,560 --> 00:36:42,520
younger than me. 
So I went to them. 

611
00:36:42,640 --> 00:36:46,200
There's 5 owners. 
I was a single owner and said, 

612
00:36:46,200 --> 00:36:49,360
hey guys, I'm thinking it's time
for me to move on. 

613
00:36:49,720 --> 00:36:51,200
Do you have any interest in 
buying? 

614
00:36:52,360 --> 00:36:55,680
And they did and they were, they
were honored that I went to 

615
00:36:55,680 --> 00:36:59,400
them. 
So we had a fantastic experience

616
00:36:59,400 --> 00:37:03,320
with selling the business and, 
you know, taking, you know, 

617
00:37:03,320 --> 00:37:06,040
taking things over and working 
together through it. 

618
00:37:06,040 --> 00:37:10,080
We just really meshed well. 
And it wasn't, no egos were 

619
00:37:10,080 --> 00:37:12,440
involved. 
It was a really unbelievable 

620
00:37:12,440 --> 00:37:13,720
experience. 
Thank God. 

621
00:37:13,720 --> 00:37:17,880
Because like this, you know, 
yeah, it's a, it's a mission 

622
00:37:17,880 --> 00:37:23,080
driven business and my heart and
soul for 16 years and that I 

623
00:37:23,080 --> 00:37:26,680
worked very hard building. 
But it's in good hands. 

624
00:37:26,680 --> 00:37:29,560
And now I have more time for the
podcast and a lot of other 

625
00:37:29,560 --> 00:37:32,240
things. 
And being on the Indie Pet board

626
00:37:32,760 --> 00:37:37,280
is very fulfilling because I am 
a huge believer and supporter in

627
00:37:37,280 --> 00:37:40,640
those independent pet stores. 
So when I go on vacation, the 

628
00:37:40,640 --> 00:37:43,120
first thing I do is figure out 
what what stores I'm going to go

629
00:37:43,120 --> 00:37:45,200
visit. 
That's awesome. 

630
00:37:45,440 --> 00:37:47,600
What? 
Talk to me about Indie Pet a 

631
00:37:47,600 --> 00:37:51,200
little bit so. 
Indy Pet was, is it a nonprofit 

632
00:37:51,200 --> 00:37:58,360
association organized by other 
Indy pet stores to create this 

633
00:37:59,640 --> 00:38:05,160
association to make us stronger 
in numbers, to make our voice 

634
00:38:05,160 --> 00:38:10,440
heard to manufacturers. 
And also we are working on 

635
00:38:10,440 --> 00:38:14,880
providing tools for them. 
So like Open Catalog, which is a

636
00:38:14,880 --> 00:38:18,560
one stop shop for them to 
download SKUs and pictures of 

637
00:38:18,840 --> 00:38:21,440
products and keep up to date on 
pricing. 

638
00:38:21,440 --> 00:38:26,320
And because a lot of times as an
indie pet, a manufacturer will 

639
00:38:26,320 --> 00:38:30,440
raise prices and we don't even 
know it and we're losing money 

640
00:38:30,440 --> 00:38:34,960
because we didn't raise prices. 
So there's a big disconnect 

641
00:38:34,960 --> 00:38:38,920
between manufacturers and the 
amount of indie pet pet stores 

642
00:38:38,920 --> 00:38:43,120
in the country. 
So, so we're and we do a lot of 

643
00:38:43,120 --> 00:38:48,280
things at Global Pet Expo and 
Super Zoo to help educate and 

644
00:38:48,440 --> 00:38:51,640
create those relationships with 
manufacturers. 

645
00:38:51,640 --> 00:38:55,760
And I could go on and on and on.
So, but Indy and, and we're not 

646
00:38:55,760 --> 00:38:59,640
competitors, you know, just like
the other pet food store in 

647
00:38:59,680 --> 00:39:02,360
Pittsburgh, like we weren't 
competitors because we're in 

648
00:39:02,360 --> 00:39:05,560
different parts of the city. 
So we really were colleagues. 

649
00:39:05,840 --> 00:39:10,400
So we just share information and
really strengthen, strengthen 

650
00:39:10,480 --> 00:39:13,520
network because if we don't have
them, I don't know what's going 

651
00:39:13,520 --> 00:39:17,280
to happen. 
Yeah, I mean, and that again is 

652
00:39:17,280 --> 00:39:19,800
such an interesting, I believe 
that too. 

653
00:39:19,840 --> 00:39:26,080
I, I can also see where it may 
be hard for someone who owns a 

654
00:39:26,080 --> 00:39:31,440
business to have someone else in
close proximity with a similar 

655
00:39:31,440 --> 00:39:35,920
or exact same almost business. 
How that could be hard, but also

656
00:39:35,920 --> 00:39:41,680
like especially in in a niche 
like this where again, it's not 

657
00:39:41,680 --> 00:39:46,160
just pet products, but you're 
really focused on the healthier 

658
00:39:46,160 --> 00:39:50,600
pet products. 
The more people see it, the more

659
00:39:52,360 --> 00:39:55,960
the more they're more likely 
they are to be like, I guess I 

660
00:39:55,960 --> 00:40:00,760
really should check this out 
regardless of what store they go

661
00:40:00,760 --> 00:40:02,640
into. 
And it that actually reminds me,

662
00:40:02,640 --> 00:40:07,920
earlier I was thinking it online
when you're marketing something 

663
00:40:07,920 --> 00:40:11,920
online. 
There are so many touch points 

664
00:40:11,920 --> 00:40:16,600
like in the statistics vary 
depending on the study. 

665
00:40:16,600 --> 00:40:19,240
You know who, who's whoever 
study your, your reading. 

666
00:40:19,240 --> 00:40:23,160
But like how many times you have
to like hit somebody's feed 

667
00:40:23,680 --> 00:40:28,800
before they engage, before they 
start saying yes to whatever it 

668
00:40:28,800 --> 00:40:33,000
is you have to offer. 
And I, I would imagine in a 

669
00:40:33,320 --> 00:40:38,120
brick and mortar location, those
like, I wonder how many times 

670
00:40:38,120 --> 00:40:40,600
they have to hear about you 
before they walk in the door. 

671
00:40:41,080 --> 00:40:43,480
Because generally speaking, 
once, once they walk in the 

672
00:40:43,480 --> 00:40:48,120
door, I think those touch points
dramatically like dramatically 

673
00:40:48,120 --> 00:40:51,200
reduce before they actually 
purchase from you. 

674
00:40:51,400 --> 00:40:54,960
This is probably way more than 
like the average listener who's 

675
00:40:54,960 --> 00:40:56,920
caring to listen to me talk 
about this right now. 

676
00:40:57,000 --> 00:40:59,840
But it is a very interesting 
thing because I know a lot of 

677
00:40:59,840 --> 00:41:03,960
people that listen are trying to
build their businesses as well 

678
00:41:03,960 --> 00:41:07,400
in in the pet space, whether 
they are pet sitters or, or or 

679
00:41:07,640 --> 00:41:09,400
health coaches or whatever 
they're doing. 

680
00:41:09,440 --> 00:41:12,760
But knowing that, you know you 
do have to have so many touch 

681
00:41:12,760 --> 00:41:15,280
points before somebody starts 
saying yes to you. 

682
00:41:16,160 --> 00:41:20,880
Absolutely. 
And but but those stores, they 

683
00:41:20,880 --> 00:41:23,880
have a reputation. 
They have like I grew the 

684
00:41:23,880 --> 00:41:28,440
reputation and most of them do 
across the country that, you 

685
00:41:28,440 --> 00:41:31,120
know, you've got issues. 
Go talk to someone. 

686
00:41:31,160 --> 00:41:32,080
Go talk. 
To toe. 

687
00:41:32,200 --> 00:41:35,360
Unhealthy pet products, she 
will, she can help you. 

688
00:41:35,360 --> 00:41:38,160
She can help you and our 
businesses are grown through 

689
00:41:38,160 --> 00:41:46,360
word of mouth for that reason. 
So you know, again, another 

690
00:41:46,360 --> 00:41:50,760
reason to just and Chewie's not 
going to give you advice. 

691
00:41:52,280 --> 00:41:59,160
Amazon is not going to give you 
advice and buyer beware, buyer 

692
00:41:59,240 --> 00:42:00,840
beware. 
If you're jumping on the 

693
00:42:00,840 --> 00:42:03,040
Internet. 
I was helping. 

694
00:42:03,040 --> 00:42:07,320
I mean, I just have a follower 
on Instagram and I was they 

695
00:42:07,320 --> 00:42:11,520
posted this horrible picture and
skin issues going on and and I 

696
00:42:11,720 --> 00:42:15,200
started AI said DM me. 
I can help you And well, I'm 

697
00:42:15,200 --> 00:42:18,160
yes, I'm doing a bottom line is 
yes, I'm doing. 

698
00:42:18,480 --> 00:42:21,200
I think it was a probiotic and I
said, well, send me which one 

699
00:42:21,200 --> 00:42:22,520
you're doing and I'll check it 
out. 

700
00:42:22,760 --> 00:42:27,120
It was fucking made by Amazon. 
I was like, no. 

701
00:42:28,240 --> 00:42:31,000
I had no idea they, I mean, I'm 
sure they're white labeling it, 

702
00:42:31,000 --> 00:42:33,160
but still. 
Yes. 

703
00:42:33,280 --> 00:42:39,040
I was like, no, don't you? 
So anyhow, yeah, yeah, you have 

704
00:42:39,040 --> 00:42:41,560
to. 
Another reason an indie pet is 

705
00:42:41,560 --> 00:42:43,560
going to help you. 
They are really vetting the 

706
00:42:43,560 --> 00:42:46,720
products. 
They are making sure it's not 

707
00:42:46,720 --> 00:42:49,200
made in China. 
They are making sure that their 

708
00:42:49,200 --> 00:42:52,560
supplements are NASC certified, 
National Animal Supplement 

709
00:42:52,560 --> 00:42:56,040
Council certified, so third 
party verified. 

710
00:42:56,840 --> 00:43:00,720
I mean, there's so many, there's
so many things to it that it 

711
00:43:00,720 --> 00:43:03,800
puts a customer, I feel, at a 
comfort level walking into an 

712
00:43:03,800 --> 00:43:06,440
indie pet that you really, for 
the most part, don't have to. 

713
00:43:06,440 --> 00:43:08,280
Look at a label. 
Yeah, I mean. 

714
00:43:08,720 --> 00:43:10,560
Unless there's allergies or 
whatever. 

715
00:43:10,760 --> 00:43:12,840
I still want people to look at 
labels, but yeah, I mean, I 

716
00:43:12,880 --> 00:43:15,240
like, I think that's how people 
educate themselves. 

717
00:43:15,240 --> 00:43:16,840
But yes, I completely agree with
you. 

718
00:43:16,880 --> 00:43:22,160
I think walking into a big box 
pet store versus walking into an

719
00:43:22,160 --> 00:43:26,240
indie pet store, I am absolutely
much more likely to be like, 

720
00:43:26,760 --> 00:43:28,800
walk into an indie pet store. 
You know, tell somebody, walk 

721
00:43:28,800 --> 00:43:33,200
into an indie pet store and 
you're like shop to your heart's

722
00:43:33,200 --> 00:43:35,240
content. 
But if I send somebody to, I 

723
00:43:35,240 --> 00:43:38,080
would never send somebody to a 
big box, But I just personally 

724
00:43:38,080 --> 00:43:41,680
would be like, I don't trust 
anything that's in there. 

725
00:43:41,920 --> 00:43:45,800
No, no. 
Even even if they had one or two

726
00:43:45,800 --> 00:43:49,240
products that I'd be like, 
that's actually a good one. 

727
00:43:49,520 --> 00:43:52,320
Like I feel like if I sent 
somebody there for it, they 

728
00:43:52,320 --> 00:43:54,600
would get distracted by all 
these other things and start 

729
00:43:54,600 --> 00:43:56,840
buying things that like, no, 
that's not going to help your 

730
00:43:56,840 --> 00:44:01,680
pet at all. 
And yes, I want people to read 

731
00:44:01,680 --> 00:44:05,240
labels too, and to do some 
research and, you know, 

732
00:44:05,240 --> 00:44:11,360
understand the philosophy here. 
But there are so many people 

733
00:44:11,760 --> 00:44:15,480
that don't do that. 
And I, I will say to them, do 

734
00:44:15,480 --> 00:44:18,320
you want me to tell you 
everything about every one of 

735
00:44:18,320 --> 00:44:19,960
these brands? 
I will. 

736
00:44:19,960 --> 00:44:23,000
How long do you have? 
I am happy to provide you with 

737
00:44:23,000 --> 00:44:26,040
all of the information. 
And then you can walk out and 

738
00:44:26,040 --> 00:44:27,800
think about it and come back 
tomorrow. 

739
00:44:27,800 --> 00:44:30,560
And sometimes people want to 
know it all. 

740
00:44:30,560 --> 00:44:32,240
And sometimes, sometimes I 
would. 

741
00:44:32,240 --> 00:44:34,320
I would hear. 
Just tell me what to get. 

742
00:44:35,080 --> 00:44:36,960
Just tell me what to do and I'll
do it. 

743
00:44:37,720 --> 00:44:38,880
Yeah. 
So. 

744
00:44:40,520 --> 00:44:44,640
I mean, I appreciate that too, 
because certainly, you know, a 

745
00:44:44,640 --> 00:44:46,920
lot of us just only have so much
bandwidth. 

746
00:44:47,760 --> 00:44:49,360
Well, we all only have so much 
bandwidth. 

747
00:44:49,360 --> 00:44:52,520
But you know, it's, it's a 
matter of like where you can 

748
00:44:52,520 --> 00:44:56,760
focus your time and energy. 
And if you really do walk it, 

749
00:44:56,760 --> 00:45:00,200
you know, walk into any pet 
store and just like jive with 

750
00:45:00,200 --> 00:45:02,240
somebody and decide you're going
to trust them. 

751
00:45:02,520 --> 00:45:04,400
That's amazing. 
That's amazing. 

752
00:45:04,400 --> 00:45:07,760
I would much rather you do that 
than to like, I don't know, 

753
00:45:07,840 --> 00:45:10,760
you're not going to walk into 
Home Depot and like have 

754
00:45:10,760 --> 00:45:15,400
somebody tell you to. 
No, you need to RIP, RIP out the

755
00:45:15,400 --> 00:45:18,040
insulation in your walls and 
replace it with this one. 

756
00:45:18,040 --> 00:45:21,520
That's not going to happen. 
A different department all the 

757
00:45:21,520 --> 00:45:22,720
time. 
Did you know that? 

758
00:45:23,160 --> 00:45:25,840
Yes, that's why I never know 
anything. 

759
00:45:26,200 --> 00:45:29,000
They never know anything. 
Isn't that like, I think that's 

760
00:45:29,000 --> 00:45:30,840
a foolish business business 
decision? 

761
00:45:30,840 --> 00:45:33,720
It is so foolish. 
Yeah. 

762
00:45:34,120 --> 00:45:36,440
Because they're like, for like 
receptionists. 

763
00:45:36,800 --> 00:45:40,000
I talk to people all the time. 
And it, it, it drives me 

764
00:45:40,000 --> 00:45:42,920
absolutely insane that generally
speaking in any company, a 

765
00:45:42,920 --> 00:45:45,400
receptionist is like the lowest 
paid person. 

766
00:45:45,600 --> 00:45:48,000
And yet they are the face of 
your company. 

767
00:45:48,240 --> 00:45:51,280
Like, they should know 
everything everybody knows to be

768
00:45:51,280 --> 00:45:52,760
able to answer anybody's 
question. 

769
00:45:52,760 --> 00:45:54,440
And they should be very highly 
paid. 

770
00:45:54,880 --> 00:45:57,680
And we just don't like, respect 
that at all. 

771
00:45:57,680 --> 00:45:58,800
And we should. 
Yeah. 

772
00:45:58,840 --> 00:46:03,200
I'm on so many tangents today. 
It's a tangent day and I'm I'm 

773
00:46:03,200 --> 00:46:07,760
half watching my puppy make sure
that she continues to chew on my

774
00:46:07,760 --> 00:46:12,720
Birkenstock and that she already
got like a month ago, of course,

775
00:46:12,720 --> 00:46:16,760
right after I resold it. 
Yeah, yeah. 

776
00:46:17,200 --> 00:46:20,440
Oh well, I mean how puppy 
problems. 

777
00:46:20,440 --> 00:46:23,120
She she's already, she's 15 
months. 

778
00:46:24,160 --> 00:46:26,760
She's. 
Still, she's still every once in

779
00:46:26,760 --> 00:46:29,600
a while we'll get into something
so. 

780
00:46:30,400 --> 00:46:33,320
Yeah. 
So bottom line, I think first of

781
00:46:33,320 --> 00:46:38,360
all, your podcast Tony Unleashed
you are you still have a store 

782
00:46:38,360 --> 00:46:41,000
in Florida, but I know from 
talking to you, you're like 

783
00:46:41,000 --> 00:46:45,120
really, really heavily focused 
on doing a lot more with the 

784
00:46:45,120 --> 00:46:47,760
Tony Unleashed podcast moving 
forward. 

785
00:46:47,760 --> 00:46:50,520
And I know you know your passion
with Indy pet. 

786
00:46:51,360 --> 00:46:55,560
I obviously I don't own a store.
I will never there's I shouldn't

787
00:46:55,560 --> 00:46:59,240
say never. 
I highly doubt I would over own 

788
00:46:59,240 --> 00:47:01,240
a store. 
I just don't like to be tied to 

789
00:47:01,240 --> 00:47:04,800
a brick and mortar of any sort. 
Like I want to travel. 

790
00:47:04,800 --> 00:47:07,280
I want to do all the things like
I don't want to be tied to to 

791
00:47:07,280 --> 00:47:12,200
brick and mortar, but I just 
have so much like respect and 

792
00:47:12,200 --> 00:47:16,920
appreciation for people that are
in Indy Pet that like I'm just 

793
00:47:16,920 --> 00:47:19,720
like, accept me, please, because
I love you guys so much. 

794
00:47:20,480 --> 00:47:22,640
Thank you. 
I appreciate that. 

795
00:47:22,640 --> 00:47:26,520
We appreciate that. 
I just think it makes such a big

796
00:47:26,520 --> 00:47:31,240
difference in in a pet parent's 
life to have an indie pet store 

797
00:47:31,240 --> 00:47:34,760
that they can walk in and trust 
that who they're talking to is 

798
00:47:35,400 --> 00:47:38,320
going to be leading them in the 
right direction again. 

799
00:47:38,320 --> 00:47:40,560
I want them to do their own 
research and I want them to try 

800
00:47:40,560 --> 00:47:42,600
things. 
Because nobody is going to know 

801
00:47:42,600 --> 00:47:44,720
your dog or your cat like you 
do. 

802
00:47:45,880 --> 00:47:48,760
But like, y'all are on the front
lines, yeah. 

803
00:47:49,800 --> 00:47:53,520
We are on the front lines 
working hard and trying to 

804
00:47:53,520 --> 00:47:56,840
educate because education is 
going to is going to be 

805
00:47:56,840 --> 00:48:00,640
ultimately what tips that needle
and we need the needle to tip. 

806
00:48:01,520 --> 00:48:03,880
We do so badly. 
Yeah. 

807
00:48:04,480 --> 00:48:06,280
So, Tony, thank you for what 
you're doing. 

808
00:48:06,280 --> 00:48:09,120
I know I do block an hour and a 
half because sometimes we go 

809
00:48:09,120 --> 00:48:10,800
over, but I try to keep it at an
hour. 

810
00:48:12,520 --> 00:48:14,960
I appreciate you. 
I appreciate you for being here.

811
00:48:15,160 --> 00:48:19,760
I want everybody to go follow 
Tony Unleashed wherever you get 

812
00:48:19,760 --> 00:48:21,200
your podcast. 
But where? 

813
00:48:22,480 --> 00:48:26,280
Where you at there? 
Tony unleashed So my website 

814
00:48:26,280 --> 00:48:31,800
istonyunleashed.com Instagram is
Tony dot unleashed, Facebook is 

815
00:48:31,800 --> 00:48:35,400
Tony unleashed. 
So pretty easy Tony Unleashed 

816
00:48:36,440 --> 00:48:42,040
And if I can share real quick, I
just became a board member for a

817
00:48:42,040 --> 00:48:46,520
charity that currently is local,
but I think will it will soon be

818
00:48:46,520 --> 00:48:49,040
nationwide. 
It's called the Izzy Fund and we

819
00:48:49,040 --> 00:48:52,840
provide grants to pets currently
just dogs. 

820
00:48:52,840 --> 00:48:56,040
We haven't branched in the cats 
yet that need medical care. 

821
00:48:56,880 --> 00:49:01,160
So it really can because a lot 
of people might not realize 

822
00:49:01,160 --> 00:49:05,440
this, but a lot of dogs and cats
are surrendered in shelters 

823
00:49:05,440 --> 00:49:09,040
because the pet parents can't 
afford the health care. 

824
00:49:09,720 --> 00:49:13,600
So it's a very great 
organization and also very 

825
00:49:13,600 --> 00:49:16,680
passionate about nonprofits. 
So I kind of do an educational 

826
00:49:16,680 --> 00:49:19,240
series, like an educational 
episode, and then I'll do a 

827
00:49:19,240 --> 00:49:23,280
nonprofit and then I kind of, I 
kind of bounce through through 

828
00:49:23,280 --> 00:49:26,400
all of them. 
So thanks for having me, Jeff. 

829
00:49:26,920 --> 00:49:30,840
Of course, thank you so much for
being here and all right guys, I

830
00:49:30,840 --> 00:49:34,080
will talk to you next week 
again, make sure to check out 

831
00:49:34,080 --> 00:49:39,080
Tony Unleashed Everywhere You 
Are, whatever social media 

832
00:49:39,080 --> 00:49:42,520
platform you are on and on your 
podcast app. 

833
00:49:42,520 --> 00:49:45,400
Tony, I hope to see you later 
this year at Super Zoo. 

834
00:49:46,080 --> 00:49:49,480
And until then, you know, just 
keep recording. 

835
00:49:49,640 --> 00:49:52,040
Thanks. 
I will you too. 

836
00:49:52,480 --> 00:49:54,160
Bye guys. 
Bye.

