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Welcome back, pet parent. 
I have none other than Billy 

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Hookman back with me today. 
And we were just talking before 

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this. 
This is going to be so raw of an

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episode because neither of us 
know what we're doing. 

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We have agreed. 
So welcome back, Billy. 

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How are you doing today? 
I am pretty good. 

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It's it's been the rainiest 
month almost I think maybe ever 

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in the month of May at 
Lancaster, which is not my jam, 

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but it's sunny today, so I feel 
good about that. 

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Well, good, it's a sunny day, 
let's take advantage. 

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We're going to talk about Green 
Juju's probiotics. 

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Before we do that though, would 
you mind telling me or reminding

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me, Reminding the listeners, 
there's prebiotics, probiotics, 

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post biotics. 
Can we run through that real 

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quick? 
Yeah. 

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So prebiotics are the things 
that post biotics or sorry that 

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probiotics eat. 
So they are food for probiotics.

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Probiotics are those beneficial 
bacteria that do things in your 

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gut and post biotics are the 
result of those probiotics in 

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your gut, their life cycle. 
And when they grow and 

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metabolize, they basically sort 
of the byproduct of that is like

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enzymes, vitamins, beneficial 
nutrients, organic acids. 

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So it's kind of like a whole 
life cycle, which is what you 

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get in, you know, say our wild 
fermented mushroom probiotic or 

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fans digestive support or Lewis 
inflammation support or 

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something like that because it's
the whole food, you get the 

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whole gambit of those things. 
So we talk so much about gut 

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health and like that's just what
we're doing here again today. 

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But it's so important for 
everything going on in the body.

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Like if our gut isn't 
functioning properly, if we're 

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not getting the pre and 
probiotics, if we're not getting

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those post biotic breakdowns, 
then nothing is like really 

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functioning in the body all that
well. 

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When we think about food as 
medicine and we think about that

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for our pets, I think that's 
kind of where Green Juju kind of

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differentiates themselves from 
most other pet foods, even in 

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the healthy pet food space, that
it's so important for our pets 

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to to really thrive. 
But what was it like? 

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Why did you decide to go out and
play around with making these 

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probiotic formulas? 
Like what? 

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What were you seeing or what 
were you looking for that wasn't

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there in the market? 
Yeah, that's an interesting 

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question. 
I, I was actually at a trade 

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show over the last week for like
our retailers and couple of them

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came up and they were like 
separately we're like we think 

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you're doing like the most 
innovative stuff industry and 

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that was a huge compliment. 
And that's really what we strive

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for is to, you know, what Kelly 
and I create all the products it

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comes back to like the premise 
of we don't know what the best 

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diet is for a dog or cat. 
Like we have a good foundation 

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for it, but but we always need 
to improve on, we always need 

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to, you know, and that's where 
like I consider, I consider that

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my strongest asset is like 
creativity in that realm. 

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I, you know, I really like 
established knowledge and all 

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that kind of stuff, but pushing 
that and for better health 

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outcomes is, is really my my 
passion. 

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And, you know, the process of 
making these products is so fun 

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with the entire team. 
You know, when it goes back to 

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everybody on on board with green
juju, I think it's, it's 

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exciting and fun and we do it 
almost too much because we like 

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it. 
But we always, you know, try to 

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be like, oh, we're not going to 
do as much as many new products 

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that had new ideas come to 
circle back to your question. 

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I don't remember the exact. 
So one of the things that like I

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say this a lot, I probably said 
it's not your podcast a lot, but

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I think about nutrition all the 
time and I think about like 

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different ways of approaching 
it. 

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It's just I've been doing this. 
I've been thinking in that way 

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since like, I don't know, going 
back to like 22,000 and 10, 

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right? 
Like just even when I just had 

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my own dog Lua, and I wasn't 
really in the industry or 

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anything like that and I was 
just doing stuff for her. 

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That's just the way that I 
thought for whatever reason. 

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And so it's hard for me to 
pinpoint the exact idea. 

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But I do remember talking with 
Kelly and being like, wouldn't 

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it be really cool if, you know, 
we could take these foods that 

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have all of these different 
diverse probiotic species and 

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somehow remove them from the 
food and put them in a powdered 

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probiotic. 
And at that point it's just kind

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of like a dream because there's 
a lot of ideas. 

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It's a very funny inside joke 
for our team that we have a 

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shelf products folder in our 
share drives. 

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And it's things that are done or
things that we don't know if 

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they'd sell or they're too 
expensive or whatever, but 

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they're all there and they're 
done. 

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And they're, you know, things 
that it also might be like, hey,

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I think like, oh, this is really
cool. 

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And everybody else like, no, 
we're not doing that. 

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So it really depends on that. 
But I've always been really 

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obsessed with this idea of 
naturally occurring probiotics 

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versus, you know, what we see as
as traditional probiotic 

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supplements. 
And I think that the research 

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really is, is clarifying that 
diversity is key over potency. 

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And so the whole premise behind 
these is diversity over potency.

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And I looked long and hard at 
the human supplement industry. 

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And obviously I knew it wasn't 
in the pet food industry, but I 

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looked long and hard and I said,
you know, no one's ever done 

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this before. 
So that's, I think we can make 

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some really big inroads with 
this. 

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And so we went about finding how
to do it and working with the 

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lab and it's been a really 
interesting process throughout 

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the the way. 
So there are three different 

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ones. 
Can you tell me, can you break 

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them down for me and tell me the
difference in the three? 

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Yeah, so we have soil, leaf and 
farm and kudos to Kelly on the 

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names for those because she came
up with that. 

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She's so good at marketing, 
like, you know, she just like 

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she came up with all of those 
herself. 

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I don't claim any credit for 
that. 

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And so we have soil leaf and 
farm. 

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And so the the first part is, I 
guess the first thing to go 

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would be to go into how we make 
them. 

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Actually, no, I'm going to go 
into the cultures because the 

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cultures to me are my favorite 
part. 

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And so they're very, so when I 
say cultures, I mean whole food 

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cultures, all of the cultures 
that come from fermented foods, 

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all of the probiotics and the 
healthy yeast that come from 

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specific 3 fermented foods. 
And it goes even further than 

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that because these aren't just, 
these aren't just, these are 

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like raw fermented milk, 
kombucha and wild fermented 

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plants. 
It goes further than that 

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because of the fact that they 
come from Kelly and I and you 

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know, we have our cultures and 
it's kind of a cool thing. 

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We could send those out, you 
know, to be very nerdy. 

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We could send those out into the
world. 

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But soil is derived from 
Bailey's blend. 

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So in order to make the culture 
base here, I took Bailey's blend

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and I added a 2% salt, added 2% 
sea salt to it so I could reduce

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the pH quicker and create a 
grater ferment in it. 

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All of basically much like when 
you look at any of our fermented

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products, all of the probiotics 
in the soil come from the 

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broccoli, the green cabbage, the
cilantro, all those things that 

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are in Bailey's blend. 
So a very, I think it's like 8 

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different plants, right? 
A very unique blend there. 

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And typically when you look at 
the literature, those are going 

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to have at least 500 different 
species on average in any wild 

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fermented vegetation. 
So that's really like nature 

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that that's essentially like the
probiotic powder version of 

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letting your dog go out into the
grass and eat dirt and roll 

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around because they're soil 
based and non soil based 

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cultures there. 
And there's such a wide 

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diversity of them. 
And we've already seen some 

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amazing results in our testing. 
We are going down the path now 

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of two clinical research 
studies, but even our testing 

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and some of our, our data that 
we currently have, we've, we've 

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had some amazing results. 
And it's really cool when you 

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can combine like interesting 
theory and real results. 

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So a good example of that is the
reason why I think this works so

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well is because we've really 
removed dogs and cats from their

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evolutionary environment. 
So when it comes down to it, 

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they don't live in the woods 
anymore. 

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They don't sleep outside. 
They don't, you know, cats don't

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go outside at all usually. 
And so that's great for them. 

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They're very comfortable. 
You know, my dog's very 

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comfortable between my legs 
under the blankets every night. 

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I'm not very comfortable. 
I will say when he does that, 

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but I let him do it for whatever
reason. 

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And so, or when he's pushing me 
off the bed. 

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So that's living with a dog. 
So, but that's not great for his

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microphone. 
And so it's, it's really nice to

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be able to have this theory and 
go, this is like the probiotic 

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equivalent of letting them do 
that because it brings it into 

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the bowl. 
And then we had a case study 

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that we did with Barbara Royals 
lead fat tech, which we saw, 

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which they did a gut dysbiosis 
test, which had started at so 0 

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is basically no gut dysbiosis. 
And so she tested before she did

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soil and she had a 3.8, which is
a pretty high level of gut 

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dysbiasis. 
And then that same test measures

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for pathogens and intoxants 
coming off of those pathogens. 

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And she did soil for a month and
then retested and this gut 

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disposes went down to 0.8. 
So almost healed, tested 

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negative for pathogens and 
tested negative for the toxins 

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coming off those pathogens. 
So we, we think that's a really 

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good just specific case study 
incense, which is kind of why 

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we're going down the, the 
research, you know, the, the 

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clinical research route with 
these. 

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So it's really cool when you can
have that in theory and see it 

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actually in practice. 
And so that's what I think we're

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going to see. 
And when I go into usability, 

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I'll talk a little bit more 
about that. 

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But so that's soil and it's just
a really, it's hard to say that 

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nature that you can outdo nature
in the sense it's because this 

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is like nature's version of a 
probiotic. 

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So we also. 
Wait, because so that's where my

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mind drifts talking about you 
can't outdo nature, right? 

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And, and I know you've already, 
we've talked about this a couple

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of times on the podcast where 
you had to completely rethink 

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HPP. 
And now I'm looking at these 

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probiotics and I'm like, they, 
they look incredible. 

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They're so wonderful. 
But like that kind of like 

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naturalist mentality, kind of I 
feel like I'm having, or maybe 

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you had to and maybe other 
people out there who are just 

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like, but nature provides, let's
just do what's natural. 

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Let's just go out and get 
whatever from nature. 

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Like the fact that you are 
taking these and you're sending 

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them through a laboratory and 
removing the fit. 

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Like how do you feel about that?
Really. 

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How do you feel about that? 
Yeah, and that's a great 

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question. 
Well, first of all, on the HPV 

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thing, I think it's an 
interesting way to look at A at 

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food safety in general is it 
doesn't matter what the food 

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safety method is, you're taking 
a natural process and applying 

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it. 
You're taking naturally existing

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things and applying them in non 
natural ways. 

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So bacterial flashes, you are 
taking these viruses that attack

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bacteria and you're applying 
them in amounts that you don't 

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see in nature, right? 
So fermentation, you're taking 

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these bacteria that exist in 
nature and you're applying them 

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in amounts that you don't see 
happen naturally in nature, 

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right? 
HPP, you are taking pressure, 

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which obviously exists in nature
and you're applying it in 

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amounts that don't exist in food
in nature. 

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So I think with all food safety 
steps, you're taking natural 

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processes. 
Well, unless it's like I would 

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say in the main three that 
you're looking at in raw food 

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for pets, right? 
You're each one of them is a 

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naturally existing process that 
takes that you're applying in an

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unnatural way. 
And that's what it takes to, you

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know, control pathogens 
essentially. 

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So, so I don't agree that so if 
you say nature, so nature's best

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is just a starting point. 
If you say nature is best and 

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that's where you end it, then 
that's a logical fallacy. 

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It's appealed to nature logical 
fallacy. 

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And it you cannot build an 
argument based on a logical 

225
00:13:09,560 --> 00:13:13,920
fallacy, at least not one that's
going to be true because of that

226
00:13:13,920 --> 00:13:18,200
reason. 
So that's just a starting point.

227
00:13:18,760 --> 00:13:23,080
And so I would say like when I 
say it's hard to outdo nature, 

228
00:13:23,080 --> 00:13:27,200
what I, what I mean by that is 
it's hard to outdo what is 

229
00:13:27,200 --> 00:13:30,680
naturally existing in the 
environment because it, in this 

230
00:13:30,680 --> 00:13:34,960
one specifically soil, we're 
letting the environment grow as 

231
00:13:34,960 --> 00:13:37,440
a probiotic. 
And we still need to see the 

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00:13:37,440 --> 00:13:40,520
results in the animals, which is
the actual science part. 

233
00:13:40,520 --> 00:13:44,240
So we we start with this concept
of nature and then we move 

234
00:13:44,240 --> 00:13:48,200
forward because, you know, 
here's another good example of 

235
00:13:48,200 --> 00:13:50,680
that. 
If someone were to say humans 

236
00:13:50,680 --> 00:13:55,720
are the only species that drink 
milk in adulthood, like that 

237
00:13:55,720 --> 00:13:59,880
really sounds like that's like a
cohesive argument. 

238
00:13:59,960 --> 00:14:02,720
But then you apply that to other
things and you say, well, humans

239
00:14:02,720 --> 00:14:06,320
are the only things, the only 
animals that use iPhones. 

240
00:14:07,600 --> 00:14:09,120
So what? 
Right. 

241
00:14:09,560 --> 00:14:12,120
No, I'm training my dog to use 
my iPhone. 

242
00:14:12,840 --> 00:14:15,000
Oh, there you go. 
So, so that that doesn't make 

243
00:14:15,000 --> 00:14:18,080
that doesn't give it a negative 
or positive value. 

244
00:14:18,080 --> 00:14:21,080
You then have to look at what is
the actual science behind milk? 

245
00:14:21,080 --> 00:14:22,760
Is it digestible? 
All these all these different 

246
00:14:22,760 --> 00:14:25,520
things. 
So I use that as an example of 

247
00:14:26,440 --> 00:14:27,560
kind of what I was talking 
about. 

248
00:14:27,560 --> 00:14:30,360
So and I think we will address 
that as well. 

249
00:14:30,360 --> 00:14:33,280
So. 
I do like how you you called out

250
00:14:33,280 --> 00:14:35,640
iPhones when you don't use an 
iPhone but. 

251
00:14:36,920 --> 00:14:39,480
That's a good point. 
I get made fun of. 

252
00:14:40,560 --> 00:14:44,080
I get made fun of all the time 
for that and for the from the 

253
00:14:44,080 --> 00:14:49,280
green juju folks, really. 
Yes, 100%. 

254
00:14:49,440 --> 00:14:52,880
I get so, so frustrated when I 
send somebody a text for the 

255
00:14:52,880 --> 00:14:55,800
first time and it doesn't come 
back blue, it comes back green. 

256
00:14:55,800 --> 00:14:58,000
I'm like, oh, do I want to talk 
to this person anymore? 

257
00:14:58,480 --> 00:15:02,360
Those are the people who want a 
good camera, so as it turns out.

258
00:15:02,480 --> 00:15:05,160
But OK, all right, so those. 
Are my people. 

259
00:15:06,120 --> 00:15:08,720
That. 
Want the biggest phone that's 

260
00:15:08,720 --> 00:15:12,720
ever existed and then. 
Yeah, yeah, I I'm kind of 

261
00:15:12,880 --> 00:15:16,360
intentional about like whatever 
version of the iPhone I go get, 

262
00:15:16,360 --> 00:15:18,800
I'm like, what's the smallest 
version of that iPhone? 

263
00:15:18,800 --> 00:15:21,920
Because I don't like, I still 
want to be able to put it in my 

264
00:15:21,920 --> 00:15:24,280
pocket. 
Like, how do you, I mean, I 

265
00:15:24,280 --> 00:15:27,000
guess your pockets are bigger 
than mine, but yeah, I don't, I 

266
00:15:27,040 --> 00:15:30,560
don't know. 
Yeah, I I just go what's the 

267
00:15:30,560 --> 00:15:32,880
best camera? 
And this one has five cameras, 

268
00:15:32,880 --> 00:15:35,240
so it has to be the best one. 
That's what I. 

269
00:15:36,840 --> 00:15:38,720
So maybe what are we talking 
about? 

270
00:15:38,720 --> 00:15:41,520
We were talking. 
About there would be 6 that's 

271
00:15:41,520 --> 00:15:43,840
crazy. 
It just blew my own mind. 

272
00:15:43,840 --> 00:15:46,840
So we're talking about soil and 
I and I will kind of address 

273
00:15:46,840 --> 00:15:48,600
more of that too. 
I think when we get into like 

274
00:15:48,600 --> 00:15:53,320
the usability of it of all these
and kind of the the concept that

275
00:15:53,320 --> 00:15:57,360
we were like going for. 
So we also have Farm, which 

276
00:15:57,360 --> 00:16:01,080
comes from fermented raw milk 
and is a very special culture 

277
00:16:01,080 --> 00:16:04,640
itself, which is my raw yogurt. 
I don't know what's going on 

278
00:16:04,640 --> 00:16:06,440
with my voice, but it's just 
going to be what it is. 

279
00:16:08,440 --> 00:16:13,840
So it's going farm is my home 
raw yogurt culture, which has 

280
00:16:13,840 --> 00:16:19,000
been alive for at the time that 
we sent it to the lab over 2 

281
00:16:19,000 --> 00:16:20,240
years. 
So. 

282
00:16:20,560 --> 00:16:24,720
Can I ask you what you named it?
I have no name for it. 

283
00:16:25,320 --> 00:16:27,680
You have no name for it. 
You call it alive, but then you 

284
00:16:27,680 --> 00:16:32,240
don't name it. 
But I don't have a name for or 

285
00:16:32,240 --> 00:16:34,160
gender for that. 
I do have gender for Mike and 

286
00:16:34,160 --> 00:16:37,160
Bucha Scooby. 
She's a girl, but. 

287
00:16:37,160 --> 00:16:41,800
She's a girl that makes sense 
because it's life. 

288
00:16:41,800 --> 00:16:44,080
It's life giving it. 
Makes sense. 

289
00:16:44,080 --> 00:16:47,800
It is, it is, it is, it is the 
most intense culture of the 

290
00:16:47,800 --> 00:16:51,760
yogurt culture because it's so 
basically, I'll go into why it's

291
00:16:51,760 --> 00:16:56,160
intense because I'm the only one
who drinks this stuff, but which

292
00:16:56,160 --> 00:16:59,240
is, which is good that we didn't
mean the cultures into this 

293
00:16:59,240 --> 00:17:02,240
powdered form. 
So this is both cow and goat 

294
00:17:02,240 --> 00:17:06,480
milk and it's mostly cow because
that's what I actually prefer 

295
00:17:06,520 --> 00:17:08,560
when it comes to, you know, the 
taste of it. 

296
00:17:08,640 --> 00:17:13,040
But so essentially I started 
with a standard yogurt culture 

297
00:17:13,040 --> 00:17:18,839
and make yogurt at 100°, which 
means that it maintains all of 

298
00:17:18,839 --> 00:17:22,800
the nutrients and raw or, and 
bacteria content of raw milk, 

299
00:17:23,160 --> 00:17:24,760
right? 
And so I'm adding these 

300
00:17:24,760 --> 00:17:27,280
cultures, but the, the other 
cultures will grow as well. 

301
00:17:27,359 --> 00:17:31,800
So we started there. 
And then we also, I also added 

302
00:17:31,800 --> 00:17:36,080
in like I believe four other 
local Pennsylvania farms that 

303
00:17:36,080 --> 00:17:39,080
make raw milk or that make 
sorry, raw yogurt. 

304
00:17:39,080 --> 00:17:42,360
So it was their own blend of raw
yogurt. 

305
00:17:42,360 --> 00:17:44,880
But that also goes to the yeast 
in the air, goes to that 

306
00:17:44,880 --> 00:17:47,240
specific farm, goes to all those
different things. 

307
00:17:47,440 --> 00:17:51,520
I also added a commercial 
coconut yogurt to it. 

308
00:17:51,520 --> 00:17:54,960
So that's in there as well. 
And by the way, every time I 

309
00:17:54,960 --> 00:17:58,080
added something, I would still 
do the 1/4 of a cup of the last 

310
00:17:58,080 --> 00:18:01,200
batch and then I do 1/8 cup of 
the new thing. 

311
00:18:01,200 --> 00:18:05,840
And within that time, I, within 
the two years, I've made raw 

312
00:18:05,840 --> 00:18:08,600
yogurt once or twice a week, 
every week basically. 

313
00:18:08,600 --> 00:18:12,880
And so every time I added in a 
new batch of, of raw milk, 

314
00:18:12,880 --> 00:18:16,200
there's more diversity there. 
You know, it depended on that 

315
00:18:16,200 --> 00:18:20,520
cow or goats genetics, what they
ate, you know, the farm they 

316
00:18:20,520 --> 00:18:22,920
were on, the temperature of the 
grass, all these things dictate 

317
00:18:23,000 --> 00:18:25,160
the probiotic content of raw 
milk. 

318
00:18:25,160 --> 00:18:28,000
And so it's a very, very diverse
culture. 

319
00:18:28,000 --> 00:18:32,720
And when you, the actual culture
itself is so fermented, it's 

320
00:18:32,720 --> 00:18:35,840
very high naturally existing 
yeast as well. 

321
00:18:36,840 --> 00:18:39,760
And so it's kind of smells like 
bread was the first thing. 

322
00:18:39,840 --> 00:18:41,880
I've never added yeast to it, 
which is interesting. 

323
00:18:41,960 --> 00:18:44,400
Kind of smells like bread. 
And it's very tangy. 

324
00:18:44,560 --> 00:18:47,240
There's like basically no sugar.
Where is it getting the yeast 

325
00:18:47,240 --> 00:18:48,960
from? 
Is it just the environment? 

326
00:18:49,120 --> 00:18:51,800
From the raw milk and from the 
environment, yeah. 

327
00:18:52,440 --> 00:18:55,720
And so and yeast tend to 
proliferate even better than 

328
00:18:56,080 --> 00:19:01,320
bacteria. 
So it, it, it's very tangy. 

329
00:19:01,360 --> 00:19:04,840
There's literally no sweetness. 
Do it essentially, it's very 

330
00:19:04,840 --> 00:19:08,400
like thick for raw yogurt and 
it's slightly carbonated, like 

331
00:19:08,560 --> 00:19:11,080
that's how fermented this is. 
And so I enjoy it. 

332
00:19:11,080 --> 00:19:14,240
I had it this morning, but no 
one else in my house will drink 

333
00:19:14,240 --> 00:19:17,320
it. 
So in fact, I, you know, even 

334
00:19:17,320 --> 00:19:19,600
huckleberry was like, whoa, this
is intense. 

335
00:19:20,160 --> 00:19:24,720
So, so it's a good thing for 
people that we so, so we're 

336
00:19:24,720 --> 00:19:27,000
taking this huge culture. 
But so if you look at the 

337
00:19:27,000 --> 00:19:32,080
literature on raw milk, you have
like at least 3000 different 

338
00:19:32,080 --> 00:19:37,160
cultures and healthy yeast. 
And in this case, we actually, 

339
00:19:37,360 --> 00:19:42,120
the lab actually took the 
culture and grew it in one 

340
00:19:42,120 --> 00:19:44,840
environment that was conducive 
to yeast and one environment 

341
00:19:44,840 --> 00:19:49,440
that was conducive to bacteria. 
And we use a 5050 split of the 

342
00:19:49,440 --> 00:19:52,480
yeast of bacteria that make up 
the entire culture. 

343
00:19:52,480 --> 00:19:55,280
And we do that for both leaf, 
which we'll talk about and farm.

344
00:19:55,320 --> 00:19:58,560
So this is like even for being 
fermented raw milk, this is an 

345
00:19:58,560 --> 00:20:02,200
incredibly diverse culture. 
So really proud of that as well.

346
00:20:02,200 --> 00:20:07,280
And leaf is reference to tea 
leaves because it's base, it's 

347
00:20:07,280 --> 00:20:09,920
kombucha base. 
And it's my kombucha Scooby, 

348
00:20:09,920 --> 00:20:12,200
which has been aligned for over 
10 years and is. 

349
00:20:12,640 --> 00:20:14,720
In the same way, incredibly 
diversified. 

350
00:20:14,720 --> 00:20:17,520
So it's actually lived in 
several different regions. 

351
00:20:17,520 --> 00:20:20,200
So it's lived in LA, it's lived 
in Philadelphia, it's lived in 

352
00:20:20,200 --> 00:20:25,240
Lancaster where I live now. 
And it has many of my mentors 

353
00:20:25,240 --> 00:20:29,320
and friends gobies added into it
for their for that bacteria 

354
00:20:29,320 --> 00:20:32,120
diversity. 
It has a bunch of Pennsylvania 

355
00:20:32,120 --> 00:20:34,600
far, a bunch of the farmers I 
shop with around here, Meg 

356
00:20:34,600 --> 00:20:37,560
Kombucha. 
So they will sell their kombucha

357
00:20:37,560 --> 00:20:40,120
or their Scooby and I'll use it 
as a starter, that kind of 

358
00:20:40,120 --> 00:20:42,280
thing. 
So it has a lot of PA farms in 

359
00:20:42,280 --> 00:20:45,200
it as well and just countless 
commercial brands. 

360
00:20:46,080 --> 00:20:50,160
So I've made it a practice in 
the past of being like, oh, this

361
00:20:50,160 --> 00:20:53,160
is a new brand and they have a 
plain kombucha, so I can use 

362
00:20:53,160 --> 00:20:56,080
this as my starter and inoculate
that into the the general 

363
00:20:56,080 --> 00:20:57,840
diversity. 
So like I said, it's been going 

364
00:20:57,840 --> 00:21:02,840
for 10 years and it's, you know,
full of really good yeast and 

365
00:21:02,840 --> 00:21:06,320
really good bacteria. 
And so it was really neat for me

366
00:21:06,320 --> 00:21:09,400
personally to be able to kind 
of, you know, put those out into

367
00:21:09,400 --> 00:21:13,080
the world and, and get to see 
the dogs and cats of America 

368
00:21:13,080 --> 00:21:15,160
really benefiting from from 
those things. 

369
00:21:15,160 --> 00:21:17,000
And it's also kind of 
interesting for me because 

370
00:21:17,000 --> 00:21:19,920
they're just like what I consume
on a daily basis anyway. 

371
00:21:19,920 --> 00:21:22,120
So it's weird that they're kind 
of like out there in stores. 

372
00:21:22,800 --> 00:21:27,200
Yeah. 
So that's really the story 

373
00:21:27,200 --> 00:21:29,560
behind each one of those 
cultures. 

374
00:21:30,840 --> 00:21:34,360
So tell me, I mean, I've 
listened to you talk about this,

375
00:21:34,360 --> 00:21:38,600
but describe this process of 
removing the the food. 

376
00:21:39,800 --> 00:21:41,440
Like how do you get? 
Into the powder. 

377
00:21:42,480 --> 00:21:45,280
I think that's the hardest part 
for people to wrap their minds 

378
00:21:45,280 --> 00:21:47,680
around. 
And that was the reason why we 

379
00:21:47,680 --> 00:21:49,960
do retail training videos for 
stores. 

380
00:21:49,960 --> 00:21:53,120
And we had to like redo the 
whole video recently because 

381
00:21:53,120 --> 00:21:55,360
when we were coming out with us,
we were figuring it out. 

382
00:21:55,440 --> 00:22:00,760
And you know, how do you explain
this high level thing to have 

383
00:22:00,760 --> 00:22:03,200
part time pets or employee and 
so? 

384
00:22:03,520 --> 00:22:08,960
Or somebody like me like. 
Basically what happens is we we 

385
00:22:08,960 --> 00:22:13,200
take so I sent the cultures to 
the lab we work with. 

386
00:22:13,200 --> 00:22:16,000
So I grew out the kombucha. 
I don't know if this is 

387
00:22:16,040 --> 00:22:19,200
particularly relevant, but it 
was blueberry kombucha that 

388
00:22:19,200 --> 00:22:21,960
specific batch on that I sent 
because I make all different, 

389
00:22:21,960 --> 00:22:24,520
you know, every time I make 
kombucha a second fermented. 

390
00:22:24,520 --> 00:22:27,200
So the current one I have is 
pomegranate, like blueberry, 

391
00:22:27,200 --> 00:22:31,920
whatever, right? 
So take the culture and I sent 

392
00:22:31,920 --> 00:22:34,760
them to the lab. 
And what the lab does is first 

393
00:22:34,760 --> 00:22:38,800
they tested to make sure there's
no pathogens in it and then they

394
00:22:38,800 --> 00:22:42,360
check the probiotic content of 
those specific batches. 

395
00:22:42,360 --> 00:22:44,440
So it was actually kind of cool 
for me in the 1st place because 

396
00:22:44,440 --> 00:22:49,040
I got some like professional lab
testing on my own yogurt 

397
00:22:49,400 --> 00:22:51,360
kombucha, right? 
So that was pretty cool. 

398
00:22:51,520 --> 00:22:54,680
Just generally, so because I'm a
nerd and think about, oh, I'm 

399
00:22:54,680 --> 00:22:57,920
getting this many probiotics for
this, you know, for myself every

400
00:22:57,920 --> 00:22:59,680
day or for Huckleberry, 
whatever. 

401
00:22:59,720 --> 00:23:03,400
And so we send those to a lab. 
And what that lab does is they 

402
00:23:03,400 --> 00:23:11,000
take those bacteria, they take 
that culture and they grow it in

403
00:23:11,000 --> 00:23:14,880
a different medium. 
So those bacteria, I'll just 

404
00:23:14,880 --> 00:23:18,000
take fun. 
So those bacteria, those 

405
00:23:18,000 --> 00:23:20,520
probiotics in yeast normally eat
the milk. 

406
00:23:20,520 --> 00:23:23,240
Sugar is in the milk, and then 
you have the milk itself. 

407
00:23:23,240 --> 00:23:26,760
So you can take that entire 
culture, all those bacteria, and

408
00:23:26,760 --> 00:23:29,720
you can put them in a different 
environment. 

409
00:23:29,760 --> 00:23:32,680
So you can put them in, say, a 
sugar environment and they'll 

410
00:23:32,680 --> 00:23:36,960
eat the sugar the same way and 
they'll digest it completely and

411
00:23:36,960 --> 00:23:39,000
they'll grow in exactly the same
way. 

412
00:23:39,960 --> 00:23:44,120
So it's essentially like you're 
taking these bacteria. 

413
00:23:44,800 --> 00:23:47,640
But the difference there is 
normally when you make a 

414
00:23:47,640 --> 00:23:51,400
probiotic, you would tell the 
lab like, oh, we want these 10 

415
00:23:51,400 --> 00:23:53,280
strains and we want this amount 
of them. 

416
00:23:53,320 --> 00:23:56,520
But in this case, they just took
the whole culture and then let 

417
00:23:56,520 --> 00:24:00,000
it grow for what it was going to
do for that, like see culture. 

418
00:24:00,000 --> 00:24:03,640
So it's just the bacteria in the
new medium. 

419
00:24:04,760 --> 00:24:07,840
The only thing that's in it is 
artichoke fiber, organic 

420
00:24:07,840 --> 00:24:11,080
artichoke fiber, which is the 
prebiotic in there and it's less

421
00:24:11,080 --> 00:24:13,320
than a gram. 
So I don't even throw anything 

422
00:24:13,320 --> 00:24:15,240
off, you know, energetically or 
anything like that. 

423
00:24:15,280 --> 00:24:17,920
So, you know, people might want 
to think about like you're, 

424
00:24:17,920 --> 00:24:22,480
you're essentially like 
straining the food out and then 

425
00:24:22,480 --> 00:24:25,360
you just using the bacteria and 
then growing them in a new 

426
00:24:25,360 --> 00:24:28,440
environment. 
It's kind of similar to, you 

427
00:24:28,440 --> 00:24:31,840
know, we tested out if you could
ferment our raw milk with these 

428
00:24:31,840 --> 00:24:34,760
and you can't. 
It's kind of a similar thing. 

429
00:24:34,760 --> 00:24:38,840
I mean, you're taking, if you 
took soil and wanted to ferment 

430
00:24:38,840 --> 00:24:41,600
our raw goat smoke with it, you 
would be taking bacteria that 

431
00:24:41,600 --> 00:24:46,840
usually feed on the fiber in 
plants and you're putting it 

432
00:24:46,840 --> 00:24:50,000
into milk and now they're going 
to feed on like lactose sugars. 

433
00:24:50,880 --> 00:24:54,240
So it's kind of a similar thing 
and you're just taking the food 

434
00:24:55,320 --> 00:24:57,360
away from it. 
So it's just the bacteria in 

435
00:24:57,360 --> 00:25:03,400
yeast. 
And the really cool thing is, so

436
00:25:03,400 --> 00:25:06,160
let's say you go like, I like 
soil, soil, soil is the one I'm 

437
00:25:06,160 --> 00:25:09,120
going to use. 
I recommend rotating between 

438
00:25:09,120 --> 00:25:10,560
them. 
But if you were going to say 

439
00:25:10,560 --> 00:25:14,600
just use soil, when the lab 
makes a new batch of that, 

440
00:25:15,280 --> 00:25:18,680
they're just, they take the seed
culture and they're just growing

441
00:25:18,680 --> 00:25:21,840
out the whole culture. 
So every time they grow it out, 

442
00:25:21,840 --> 00:25:25,200
it'll grow out in different ways
because it's not 100% 

443
00:25:25,200 --> 00:25:27,840
predictable. 
So essentially what'll happen is

444
00:25:28,000 --> 00:25:31,160
you'll get the same bacteria, 
the same probiotics, but you'll 

445
00:25:31,160 --> 00:25:34,120
get them a different amount. 
So it's kind of like rotating 

446
00:25:34,120 --> 00:25:36,480
supplements without even having 
to rotate a supplement. 

447
00:25:38,120 --> 00:25:40,440
So that was actually one of my 
questions. 

448
00:25:41,760 --> 00:25:42,920
Well, I'm getting my feedback 
again. 

449
00:25:42,920 --> 00:25:46,160
So many products out there, 
people, companies are 

450
00:25:46,160 --> 00:25:54,120
intentional about making sure 
that every single pill or bottle

451
00:25:54,120 --> 00:25:57,000
has exactly what they say it has
in it. 

452
00:25:57,200 --> 00:26:00,600
And you're saying, no, we don't 
necessarily want to do that, 

453
00:26:01,000 --> 00:26:05,240
right? 
We want there to be variants. 

454
00:26:05,240 --> 00:26:08,720
We want there to be estimated 
amounts of things because that's

455
00:26:08,720 --> 00:26:14,760
what you get in fermented foods.
Like when you feed your dog raw 

456
00:26:14,760 --> 00:26:17,800
milk, you're not getting like, 
there's these probiotics. 

457
00:26:17,800 --> 00:26:20,320
No, it's totally dependent on 
the the environment, the farm, 

458
00:26:20,320 --> 00:26:23,280
the time of year. 
Does that goat like, you know, 

459
00:26:23,680 --> 00:26:26,000
going outside more? 
Does it like eating hay more? 

460
00:26:26,120 --> 00:26:30,160
By the way, PSA, goats like hay 
more than grass. 

461
00:26:30,160 --> 00:26:32,640
I'm just throwing that out there
because it's a misconception. 

462
00:26:33,160 --> 00:26:36,000
Whenever we take people to the 
farm, the goats are inside most 

463
00:26:36,000 --> 00:26:40,400
of the time because goats are. 
It's kind of hilarious. 

464
00:26:40,400 --> 00:26:43,840
I was talking to one of our goat
farmers and he's like, yeah, 

465
00:26:44,560 --> 00:26:46,520
this is a total tangent, but I 
think it's relevant. 

466
00:26:47,000 --> 00:26:50,880
He's like, yeah, you know, they 
don't really like when they 

467
00:26:50,880 --> 00:26:53,560
like, they don't really like 
when it's raining or when it's 

468
00:26:53,560 --> 00:26:56,840
too sunny or too hot. 
He's like, they don't really 

469
00:26:56,840 --> 00:26:58,680
like much of anything. 
So. 

470
00:27:01,120 --> 00:27:03,560
And I would kind of because it's
kind of funny because they'll be

471
00:27:03,560 --> 00:27:04,840
like this beautiful day and 
they're. 

472
00:27:05,120 --> 00:27:08,240
And keep in mind the barns that 
we have are total open sided, 

473
00:27:08,320 --> 00:27:10,480
you know, but they're just 
hanging out inside. 

474
00:27:10,480 --> 00:27:15,760
And and because I think people, 
people ask me all the time, 

475
00:27:15,760 --> 00:27:19,640
like, Oh, is your goat smell, 
You know, is a grass fed? 

476
00:27:19,720 --> 00:27:22,440
It is. 
And they do go outside and eat 

477
00:27:22,440 --> 00:27:23,560
grass, but they're not like 
cows. 

478
00:27:23,560 --> 00:27:27,640
They don't just graze right? 
And they actually like, Hey, 

479
00:27:27,640 --> 00:27:31,760
which spoiler is grass better? 
So that's my weird tangent for 

480
00:27:31,760 --> 00:27:33,160
the day. 
Because every time we take 

481
00:27:33,160 --> 00:27:35,560
pictures of goats inside, people
are like, why aren't they 

482
00:27:35,560 --> 00:27:38,360
outside? 
Because they don't want to be. 

483
00:27:38,360 --> 00:27:40,920
And we just let them go wherever
they want to, but I digress. 

484
00:27:40,920 --> 00:27:44,080
So we, we want that variance. 
And that's why this is that's 

485
00:27:44,080 --> 00:27:46,840
why we're also looking at this 
clinical research that we're 

486
00:27:46,840 --> 00:27:50,080
going to be doing because we 
want to see what does this do in

487
00:27:50,080 --> 00:27:51,480
the gut. 
And we also want to see what 

488
00:27:51,480 --> 00:27:55,160
does this do for the pet itself.
And I won't elaborate that on 

489
00:27:55,160 --> 00:27:59,640
that too much because that will 
be coming out honestly in the 

490
00:27:59,640 --> 00:28:02,000
near future. 
It doesn't take that long to to 

491
00:28:02,000 --> 00:28:06,760
do these things, but because 
that's the most important thing 

492
00:28:06,760 --> 00:28:08,560
is how does it make your pet 
healthier? 

493
00:28:08,560 --> 00:28:15,360
And so going back to the potency
thing, I think the other thing 

494
00:28:15,360 --> 00:28:17,880
that this does is it 
concentrates nature or the 

495
00:28:17,960 --> 00:28:20,920
natural existing probiotics, 
because when they're found in 

496
00:28:20,960 --> 00:28:25,400
their, when they're found like 
in food, in nature, they're in a

497
00:28:25,400 --> 00:28:27,760
lot of moisture. 
So they're diluted through that 

498
00:28:27,760 --> 00:28:32,240
moisture content, like raw milk 
doesn't have a ton of potency, 

499
00:28:32,240 --> 00:28:35,160
doesn't have a ton of amount of 
probiotics, but it has a ton of 

500
00:28:35,160 --> 00:28:38,240
diversity of species. 
And so that's this concentrates 

501
00:28:38,240 --> 00:28:41,600
that to some degree. 
So like that little bottle, a 30

502
00:28:41,600 --> 00:28:45,000
gram bottle of leaf has as many 
probiotics as a gallon and a 

503
00:28:45,000 --> 00:28:48,120
half kombucha because you're 
taking the moisture content out 

504
00:28:48,120 --> 00:28:50,040
of it. 
And that's where when you go 

505
00:28:50,040 --> 00:28:53,760
back to my, I speculate that 
that's where, you know, when you

506
00:28:53,760 --> 00:28:56,440
go back to that case study I was
talking about, I think it 

507
00:28:56,440 --> 00:28:59,800
probably worked that quickly 
because of the concentration of 

508
00:28:59,800 --> 00:29:02,560
those of those bacteria in 
there. 

509
00:29:02,600 --> 00:29:05,520
So it, it sort of does that. 
The other great use would be 

510
00:29:05,520 --> 00:29:07,600
there's a lot of animals that 
don't do well with fermentation.

511
00:29:09,280 --> 00:29:11,440
There are some that there are a 
lot that do. 

512
00:29:11,440 --> 00:29:14,760
There are some that don't. 
I know a lot of I know a lot of 

513
00:29:15,000 --> 00:29:18,520
really great people I work with 
and respect, you included, who 

514
00:29:18,520 --> 00:29:21,960
do health consultations and you 
work with people on what their 

515
00:29:21,960 --> 00:29:25,400
animals should be eating. 
And, you know, having gone on 

516
00:29:25,400 --> 00:29:29,440
tour this year with Rita Hogan 
and I don't know, I, I kind of 

517
00:29:29,440 --> 00:29:31,720
struggled with her name there, 
which is fitting because if she 

518
00:29:31,720 --> 00:29:33,800
watches this, she always 
pronounces my name wrong. 

519
00:29:33,800 --> 00:29:35,840
So I'm going to see her on 
Friday. 

520
00:29:35,840 --> 00:29:38,280
We have an event on Friday. 
So, so I'm going to make fun of 

521
00:29:38,280 --> 00:29:39,560
her. 
I've been meaning to make fun 

522
00:29:39,680 --> 00:29:43,280
for that, but so I totally just 
lost picture. 

523
00:29:43,360 --> 00:29:46,160
So not every animal can do 
fermented foods. 

524
00:29:46,160 --> 00:29:48,520
And so this is a great way to be
like these. 

525
00:29:48,720 --> 00:29:50,840
This is the bacteria from 
fermented foods are so 

526
00:29:50,840 --> 00:29:53,480
beneficial, but it's just the 
bacteria. 

527
00:29:53,480 --> 00:29:55,960
And then the other I think the 
coolest thing I've learned on 

528
00:29:55,960 --> 00:29:58,640
that tour is about food 
energetics. 

529
00:29:58,640 --> 00:30:02,320
I don't know, I'm like, I mean, 
Kelly would tell you I'm like 

530
00:30:02,560 --> 00:30:05,600
all science for the most part. 
I've I've been better at this 

531
00:30:05,600 --> 00:30:11,320
now, but I'm all amino acids and
that nutrients and I'm not, you 

532
00:30:11,320 --> 00:30:14,200
know, I'm not the expert on 
warming and cooling And you 

533
00:30:14,200 --> 00:30:16,800
know, I look to my friends who 
are experts. 

534
00:30:17,040 --> 00:30:19,800
You know, I look to Judy Morgan,
I look to Rita, I look to, you 

535
00:30:19,800 --> 00:30:20,840
know, those are the people I go 
to. 

536
00:30:21,000 --> 00:30:22,680
So we're learning a lot more 
from Rita. 

537
00:30:22,760 --> 00:30:26,800
And I think that was, I didn't 
even think about this when we 

538
00:30:26,800 --> 00:30:28,800
made it. 
But I think the coolest part 

539
00:30:28,800 --> 00:30:33,280
about this is all of these foods
in their native state have 

540
00:30:33,560 --> 00:30:36,160
energetics attached to them. 
They might be warming, they 

541
00:30:36,160 --> 00:30:37,400
might be neutral, it might be 
cooling. 

542
00:30:37,440 --> 00:30:41,880
These are nothing. 
These bacteria are warming, 

543
00:30:41,880 --> 00:30:44,360
cooling, orange, They're 
nothing. 

544
00:30:44,760 --> 00:30:48,080
And so now if you're working 
with someone who needs, say, 

545
00:30:48,080 --> 00:30:53,400
cooling foods, but what really 
benefit from the probiotics in 

546
00:30:53,400 --> 00:30:58,560
raw fermented dairy, you can use
these as you know, it helps 

547
00:30:58,560 --> 00:31:00,440
there. 
But I don't think your animal 

548
00:31:00,440 --> 00:31:04,600
needs to, you know, not be able 
to do something to use these. 

549
00:31:04,600 --> 00:31:07,760
I'm going to use them every day 
I have been using them. 

550
00:31:09,160 --> 00:31:15,440
And so I think the other thing 
that people can do as well as if

551
00:31:15,440 --> 00:31:17,800
they have something that works 
really well, they can rotate 

552
00:31:17,800 --> 00:31:20,360
with that too. 
If they do a probiotic that 

553
00:31:20,360 --> 00:31:21,280
works for them. 
Great. 

554
00:31:21,400 --> 00:31:23,760
So you could eat, you could 
rotate with that, or you could 

555
00:31:23,760 --> 00:31:27,840
use them together because ours 
is high diversity, low potency. 

556
00:31:27,840 --> 00:31:29,920
It's just food. 
It's just food based, right? 

557
00:31:30,440 --> 00:31:32,800
And so there's nothing that says
you can't use one in the morning

558
00:31:32,800 --> 00:31:35,480
or 1:00 at night to be able to 
do that. 

559
00:31:35,480 --> 00:31:37,080
I mean, it's kind of like what 
we do. 

560
00:31:37,080 --> 00:31:42,000
And Kelly says this the best way
when she talks about who should 

561
00:31:42,000 --> 00:31:45,080
use what. 
Like we have these like 

562
00:31:45,440 --> 00:31:49,360
parameters like, oh, farm is 
great for immunity because it's 

563
00:31:49,360 --> 00:31:52,840
raw milk based, right? 
Leaf is, is really good for 

564
00:31:52,840 --> 00:31:55,720
yeast issues because it has all 
these native species of happy 

565
00:31:55,720 --> 00:31:57,600
yeast that cannot crud out bad 
yeast. 

566
00:31:57,640 --> 00:32:00,400
And then you say like soil is 
really good for, you know, 

567
00:32:00,600 --> 00:32:03,040
allergies, general diversity, 
that kind of thing. 

568
00:32:03,160 --> 00:32:08,080
But it's like deciding between 
like, do I, which one do I want 

569
00:32:08,080 --> 00:32:10,080
to pick specifically? 
Do I want to drink lucha? 

570
00:32:10,080 --> 00:32:12,200
Do I want to do I want to eat 
yogurt? 

571
00:32:12,720 --> 00:32:14,240
Don't want to eat for fermented 
vegetables? 

572
00:32:14,240 --> 00:32:15,360
No, you should probably do all 
those things. 

573
00:32:15,520 --> 00:32:20,280
And so it, you know, either 
rotating between the however 

574
00:32:20,280 --> 00:32:22,680
people want to rotate I think is
the best way to go. 

575
00:32:22,800 --> 00:32:26,320
But I think really the proof is 
in the pudding. 

576
00:32:26,320 --> 00:32:28,640
I think just try it. 
If it works, great. 

577
00:32:28,760 --> 00:32:34,200
Yeah, I've, I'm not shy about 
posting on social media that I, 

578
00:32:34,280 --> 00:32:37,280
I use a lot of green juju 
products myself. 

579
00:32:37,280 --> 00:32:44,200
Like on me, I've used the the 
veggie blends and my smoothies 

580
00:32:44,520 --> 00:32:48,400
when I have been too lazy to go 
to the store and buy fresh 

581
00:32:48,400 --> 00:32:50,560
veggies. 
And I drink the milk all the 

582
00:32:50,560 --> 00:32:52,360
time. 
And it's interesting that 

583
00:32:52,360 --> 00:32:55,280
you're, you're like, you prefer 
cow's milk. 

584
00:32:55,280 --> 00:32:57,720
And for a long time I did too. 
And I'm actually starting to 

585
00:32:57,720 --> 00:33:01,680
prefer the goat's milk, which is
interesting to me. 

586
00:33:01,680 --> 00:33:05,760
But I can see myself using these
probiotics as well. 

587
00:33:05,760 --> 00:33:06,960
And I know what you're going to 
say. 

588
00:33:06,960 --> 00:33:09,400
You're going to say these 
products are made for dogs and 

589
00:33:09,400 --> 00:33:11,480
cats. 
And I cannot condone you using 

590
00:33:11,840 --> 00:33:15,760
these products, but I do and 
they're wonderful. 

591
00:33:16,200 --> 00:33:18,120
And this is my podcast, so I can
say it. 

592
00:33:19,040 --> 00:33:21,440
That's true. 
I do agree with your statement. 

593
00:33:21,480 --> 00:33:24,400
I don't, you know, we make 
everything for dogs and cats. 

594
00:33:24,400 --> 00:33:28,600
I do think that anything. 
I do think that honestly, the 

595
00:33:28,600 --> 00:33:32,680
these probiotics are the most 
relatable to people, right? 

596
00:33:32,680 --> 00:33:37,120
Because they're food and they're
they're food based. 

597
00:33:37,200 --> 00:33:41,320
And we took traditional foods 
that humans have been making for

598
00:33:41,320 --> 00:33:46,080
a very long time and made them 
into a probiotic supplement. 

599
00:33:46,160 --> 00:33:49,240
And so I don't really see any 
reason why that would be up to 

600
00:33:49,480 --> 00:33:52,200
without getting totally into 
that with humans as well. 

601
00:33:52,800 --> 00:33:54,080
And that's the thing about Green
Juju. 

602
00:33:54,080 --> 00:33:57,560
I mean, although we, we do sell 
for pets, everything we do is of

603
00:33:57,560 --> 00:34:00,880
the highest quality we can do. 
And you know, that just comes 

604
00:34:00,880 --> 00:34:02,880
back from what I originally 
joined Green Juju. 

605
00:34:02,880 --> 00:34:06,600
That's how Kelly's always done. 
And I've actually been there for

606
00:34:06,600 --> 00:34:12,920
years as of this month, which is
crazy, but it's been really fun 

607
00:34:12,920 --> 00:34:15,560
to do that. 
And I don't think Antoine would 

608
00:34:15,560 --> 00:34:19,560
kill me for saying this, but 
hopefully he does that because 

609
00:34:19,560 --> 00:34:21,560
I'm not going to tell you 
anything about it, but there 

610
00:34:21,560 --> 00:34:23,719
could be something new coming 
very soon. 

611
00:34:24,159 --> 00:34:26,520
There's always something new 
coming very soon that you can't 

612
00:34:26,520 --> 00:34:28,960
talk about. 
I don't like always. 

613
00:34:29,159 --> 00:34:32,480
That's very, that's very true. 
So there could be, I'm just 

614
00:34:32,480 --> 00:34:35,400
saying there might be. 
There's, there's, there's a good

615
00:34:35,400 --> 00:34:38,719
possibility of it and I'm 
excited about it. 

616
00:34:39,000 --> 00:34:43,480
I think it'll be really cool. 
And yeah, we don't rest. 

617
00:34:43,480 --> 00:34:47,800
We don't, we always take things 
and travel and, and you know, 

618
00:34:47,840 --> 00:34:50,080
that's how we live our lives and
here we are. 

619
00:34:50,080 --> 00:34:52,800
And I think people forget too. 
There's like 4 full time 

620
00:34:52,800 --> 00:34:55,400
employees at Green Juju. 
Yeah, you do. 

621
00:34:55,400 --> 00:35:00,040
You do bring that up. 
But it's impressive for what you

622
00:35:00,040 --> 00:35:03,200
guys do. 
It's really impressive to have 

623
00:35:03,200 --> 00:35:10,160
such a small team for the huge 
impact that you're making well 

624
00:35:10,160 --> 00:35:13,040
and for the people to watch. 
None of those people are the 

625
00:35:13,040 --> 00:35:15,800
people behind me that keep 
walking by because this is a Co 

626
00:35:15,800 --> 00:35:19,320
working space so I don't work 
with any of you. 

627
00:35:19,320 --> 00:35:21,120
Looks like a very fancy. 
I don't know these people. 

628
00:35:21,280 --> 00:35:22,760
Yeah, it does. 
It does. 

629
00:35:22,760 --> 00:35:26,160
So OK, the probiotics. 
Yeah, I, I would agree. 

630
00:35:26,160 --> 00:35:29,800
Like rotating is, is probably 
going to be your best bet. 

631
00:35:29,800 --> 00:35:34,520
But like you said, they kind of 
naturally rotate anyway, the way

632
00:35:34,520 --> 00:35:36,760
that you're, the way that 
they're growing and the way 

633
00:35:36,760 --> 00:35:41,520
they're, which is really cool. 
I yeah, I'm really excited to 

634
00:35:41,520 --> 00:35:44,680
start using these and my 
consultations as well. 

635
00:35:44,680 --> 00:35:48,200
And then for my dog and then for
me, and I don't know, maybe for 

636
00:35:48,200 --> 00:35:51,040
my cats if they'll take it. 
Which reminds me, that was 

637
00:35:51,040 --> 00:35:54,040
another question, like, what are
you hearing as far as like 

638
00:35:54,040 --> 00:35:56,240
palatability? 
How are How are animals 

639
00:35:56,240 --> 00:35:58,360
responding? 
Palatability is great because 

640
00:35:58,360 --> 00:36:03,560
it's it's a very fine white 
powder that basically like 

641
00:36:03,560 --> 00:36:06,640
dissolves into whatever you're 
doing it like. 

642
00:36:06,880 --> 00:36:09,520
So hard to travel through TSA 
with. 

643
00:36:13,000 --> 00:36:18,760
Baby, I haven't tried it yet, 
but like the like the taste of 

644
00:36:18,760 --> 00:36:23,640
it is like just slightly sweet 
nothing and I don't think we've 

645
00:36:23,640 --> 00:36:26,680
had any animal that that really 
has even noticed what it is. 

646
00:36:26,680 --> 00:36:30,280
I, I, the way that I feed it to 
hug, like, you know, I'm sort of

647
00:36:30,280 --> 00:36:33,040
anal about these things, but the
way that I feed it to 

648
00:36:33,160 --> 00:36:38,760
huckleberry is I essentially 
like, like there's a scoop in 

649
00:36:38,760 --> 00:36:41,200
it. 
So it comes with a scoop and the

650
00:36:41,200 --> 00:36:43,640
directions are just scoop per 
weight or whatever. 

651
00:36:43,640 --> 00:36:47,440
And so I just take the scoop and
kind of like lightly tap it into

652
00:36:47,440 --> 00:36:50,680
his milk and it just dissolves 
as it hits the, and that's 

653
00:36:50,680 --> 00:36:53,400
pretty much it. 
But I'm also like, I don't want 

654
00:36:53,400 --> 00:36:55,680
the clump in there or whatever. 
You know, you'd still probably 

655
00:36:55,680 --> 00:36:57,520
eat it just fine, but that's 
just who I am. 

656
00:36:57,520 --> 00:37:01,440
So, you know, I just do the tap 
in there and then it dissolves 

657
00:37:01,440 --> 00:37:03,960
in there. 
Or you could put it like on our,

658
00:37:04,160 --> 00:37:09,520
our veggie blends or something 
like that, you know, in between 

659
00:37:09,520 --> 00:37:11,280
them or something. 
I think the only reason that I'm

660
00:37:11,280 --> 00:37:15,560
not doing that is because I'm 
currently using PEA from Judy 

661
00:37:15,560 --> 00:37:20,000
Morgan and I put that between 
the veggie ones. 

662
00:37:20,000 --> 00:37:24,800
There's a lot of powder, but I'm
excited to see I'm I've, we've, 

663
00:37:25,520 --> 00:37:30,560
we've reduced Taco berries 
allergies by almost 100%. 

664
00:37:30,920 --> 00:37:33,760
And so I was like, maybe this is
the thing that, you know, I'm a 

665
00:37:33,760 --> 00:37:36,160
perfectionist, so maybe this is 
the kind of thing that can get 

666
00:37:36,160 --> 00:37:40,960
me there. 
But cats would benefit from this

667
00:37:41,400 --> 00:37:43,800
greatly because they don't go 
outside at all. 

668
00:37:44,920 --> 00:37:49,240
So I would start with soil and 
then with a lot of animals that 

669
00:37:49,240 --> 00:37:52,760
have digestive issues, just 
generally I would start with 

670
00:37:52,760 --> 00:37:55,560
soil and do that for like 4 
weeks, which will be like 

671
00:37:55,680 --> 00:37:59,960
basically one of a jar will last
as the dog zero to 30 lbs for 

672
00:37:59,960 --> 00:38:03,760
two months and then 30 to 60 lbs
one month. 

673
00:38:03,760 --> 00:38:07,720
So I would do like 4 weeks on. 
I got to plug my computer in. 

674
00:38:08,120 --> 00:38:09,560
I'm a, I'm a real professional 
here. 

675
00:38:10,400 --> 00:38:11,040
I. 
Don't feel like. 

676
00:38:11,080 --> 00:38:13,760
Battery. 
Thank you for taking me so 

677
00:38:13,760 --> 00:38:16,240
seriously, I appreciate you so 
much. 

678
00:38:16,240 --> 00:38:20,280
So I I do this during meetings. 
Thank goodness this is a 

679
00:38:20,280 --> 00:38:24,960
recording. 
I'm going to leave this in just 

680
00:38:24,960 --> 00:38:27,680
so people get an idea of how you
treat me. 

681
00:38:28,520 --> 00:38:31,880
So going back to cats, I don't 
lose my train of thought, you 

682
00:38:31,880 --> 00:38:35,040
know, they're inside all the 
time, which we love them and it 

683
00:38:35,120 --> 00:38:38,680
it protects them, but it's just 
not good for their microbiome. 

684
00:38:38,880 --> 00:38:43,600
And so or the other thing that I
feel like I would really want to

685
00:38:43,600 --> 00:38:47,600
mention and this is kind of like
a hot button issue and I kind of

686
00:38:47,600 --> 00:38:51,960
want to give a new take on it is
a fecal transplant. 

687
00:38:52,240 --> 00:38:53,280
So. 
Yeah. 

688
00:38:53,360 --> 00:38:56,640
Transplant, they are great. 
They work right. 

689
00:38:56,720 --> 00:38:59,960
However, I think that our 
probiotics are specifically 

690
00:38:59,960 --> 00:39:06,200
suited to use long term after 
fecal transplant because 

691
00:39:06,280 --> 00:39:09,760
basically at least what you see.
And I've actually had meetings 

692
00:39:09,760 --> 00:39:12,680
with some people that work in 
fecal transplants and I've asked

693
00:39:12,680 --> 00:39:14,440
them this question. 
I haven't got a super good 

694
00:39:14,440 --> 00:39:17,880
answer on it, which is like, OK,
you do the fecal transplant, you

695
00:39:17,880 --> 00:39:21,400
fix the gut, right? 
Then what happens a month later 

696
00:39:21,440 --> 00:39:25,760
or two months later, right? 
Because that happened because of

697
00:39:26,160 --> 00:39:28,160
the environment, because of the 
food, because of all these 

698
00:39:28,160 --> 00:39:31,640
different like factors. 
And the story that I bring up 

699
00:39:31,640 --> 00:39:34,680
when someone says this is there 
was a guy who was actually 

700
00:39:34,680 --> 00:39:39,400
living with a tribe in Africa 
who were like hunter gatherers. 

701
00:39:39,400 --> 00:39:41,680
And they would eat like hundreds
of different types of plants. 

702
00:39:41,680 --> 00:39:45,640
And because of that, they had 
these like amazingly diverse 

703
00:39:45,640 --> 00:39:48,920
microbiomes. 
And so this guy lived with them 

704
00:39:48,920 --> 00:39:52,040
and got this amazingly diverse 
microbiome, and then he went 

705
00:39:52,040 --> 00:39:54,920
back to America and it was gone 
like within a month. 

706
00:39:55,040 --> 00:39:59,440
Got sick? 
Because he ate food here he 

707
00:39:59,440 --> 00:40:03,080
lived here he you know, all all 
bacteria is ubiquitous bacteria 

708
00:40:03,080 --> 00:40:08,160
is you know everyone you share a
home with pet or person, you're 

709
00:40:08,160 --> 00:40:11,360
sharing bacteria. 
So I think that fecal 

710
00:40:11,360 --> 00:40:14,280
transplants can be great. 
Let's re establish the gut. 

711
00:40:14,280 --> 00:40:17,760
Let's reset the gut and then I 
think the problem that a lot of 

712
00:40:17,760 --> 00:40:20,480
the. 
The the advocates for those have

713
00:40:20,480 --> 00:40:23,720
is, well, once we reset the gut,
we don't want to monoculture the

714
00:40:23,720 --> 00:40:27,400
gut with just these 15 different
bacteria or do a bunch of these 

715
00:40:27,400 --> 00:40:30,080
potent bacteria. 
And that's not what we're doing,

716
00:40:30,560 --> 00:40:32,720
right. 
We're having all of these 

717
00:40:32,720 --> 00:40:35,240
bacteria that they would get 
from naturally eating foods 

718
00:40:35,240 --> 00:40:39,240
anyway in a concentrated amount.
So I think that these are the 

719
00:40:39,240 --> 00:40:43,560
perfect thing if you do a fecal 
transplant to then move on to 

720
00:40:43,560 --> 00:40:47,360
rotating between all of our 
probiotics to get all of those 

721
00:40:47,360 --> 00:40:50,840
thousands of different cultures 
on a continual basis. 

722
00:40:52,320 --> 00:40:55,720
It's funny that you brought that
up because I'm actually right 

723
00:40:55,720 --> 00:40:59,840
now waiting for some FMT 
capsules for Kim. 

724
00:41:00,440 --> 00:41:05,000
And that is exactly what I was 
going to do was do the month of 

725
00:41:05,520 --> 00:41:11,520
of FMT and start her on. 
I hadn't decided yet which one, 

726
00:41:11,800 --> 00:41:14,880
the soil or farm or leaf. 
I hadn't decided. 

727
00:41:14,880 --> 00:41:18,440
I'm going to have to go back and
like remember everything you 

728
00:41:18,440 --> 00:41:22,000
just told me to make a decision 
on which one to start her on. 

729
00:41:22,160 --> 00:41:24,480
But like, that's my plan with 
her. 

730
00:41:24,600 --> 00:41:26,640
As well, I would start with 
soil. 

731
00:41:27,200 --> 00:41:29,280
You could do whatever you want, 
but this is my recommendation. 

732
00:41:29,280 --> 00:41:31,160
I would start with soil you. 
Can do whatever I want. 

733
00:41:31,160 --> 00:41:35,000
Thank you for permission though.
And then I would go to farm and 

734
00:41:35,000 --> 00:41:37,000
I would go to leaf and I'll just
rotate through those. 

735
00:41:37,680 --> 00:41:40,040
People rotate however they want.
Like some people like to do a 

736
00:41:40,040 --> 00:41:46,120
different, like when they do 
food I feed like bison, then I 

737
00:41:46,120 --> 00:41:49,120
go to beef, I do the whole bag. 
Then I go to beef, I do the 

738
00:41:49,120 --> 00:41:51,520
whole bag. 
Some people like to do different

739
00:41:51,520 --> 00:41:54,400
protein every day, etcetera. 
So people can rotate these 

740
00:41:54,400 --> 00:41:56,200
probiotics however they want, 
right? 

741
00:41:56,280 --> 00:41:58,840
They can do a different one 
every day, different meal. 

742
00:41:58,840 --> 00:42:01,480
They can do 1 bottle and then 
move to the next bottle. 

743
00:42:01,480 --> 00:42:03,560
You know, however people want to
do it is totally fine. 

744
00:42:03,560 --> 00:42:05,840
But you know, and they go great 
with other probiotics. 

745
00:42:05,840 --> 00:42:13,040
I mean, 36% of my dog's diet is 
raw milk and so he gets a lot of

746
00:42:13,040 --> 00:42:15,480
probiotics from that as well, 
but he's also getting them from 

747
00:42:15,480 --> 00:42:16,800
this, right? 
And so. 

748
00:42:16,920 --> 00:42:21,720
Yeah, yeah. 
I have no idea the percentage of

749
00:42:21,720 --> 00:42:27,000
my dog's diet that is green 
jujus raw goats milk, but it is 

750
00:42:27,000 --> 00:42:28,840
there. 
But I appreciate that you know 

751
00:42:28,840 --> 00:42:34,760
the exact percentage. 
It's 36, it's 14%, one whole egg

752
00:42:34,760 --> 00:42:37,880
and then 50% of our food. 
That's his base. 

753
00:42:38,360 --> 00:42:40,640
And then I can, you know, do the
veggie blends, that stuff 

754
00:42:40,640 --> 00:42:42,200
doesn't really add calories, 
right? 

755
00:42:43,000 --> 00:42:48,120
Bone broth, it's just marginal. 
So it's 5036 and 14, that's it. 

756
00:42:48,120 --> 00:42:52,320
So 50% of his diet is eggs and 
fried eggs and and raw elf. 

757
00:42:52,600 --> 00:42:55,760
Bringing up the veggie blends 
really quickly before you go 

758
00:42:55,760 --> 00:42:59,000
because I know your time is 
limited because you are so 

759
00:42:59,040 --> 00:43:00,520
important and everybody loves 
you. 

760
00:43:01,880 --> 00:43:07,480
Not everybody, but yeah. 
The last time you were on, we 

761
00:43:07,480 --> 00:43:09,080
talked about the new Vitality 
blend. 

762
00:43:09,080 --> 00:43:10,440
How's that? 
How's that going? 

763
00:43:10,440 --> 00:43:16,200
How's that being received? 
Really well to the so much so as

764
00:43:16,200 --> 00:43:19,600
far as like the digestive 
results we've gotten back that 

765
00:43:19,600 --> 00:43:24,120
we just did doctor Keith and 
Kelly and I were just in Seattle

766
00:43:24,720 --> 00:43:28,280
and we did kind of a round table
and we're, we were making health

767
00:43:28,280 --> 00:43:32,320
protocols for our vet program. 
And so vets can have our idea of

768
00:43:32,320 --> 00:43:37,480
what, you know, is a supportive 
diet for Axe condition, be it 

769
00:43:37,480 --> 00:43:40,320
kidney disease, you know, 
cancer, whatever. 

770
00:43:40,320 --> 00:43:45,040
And we specifically included 
that as the starter for our 

771
00:43:45,040 --> 00:43:49,360
digestive support diet and doing
that for four weeks and then 

772
00:43:49,400 --> 00:43:53,000
moving to some rotation there. 
But it's, we find we've found 

773
00:43:53,000 --> 00:43:56,680
through feedback that the not 
only the fiber part of it, but 

774
00:43:56,680 --> 00:43:59,560
the purple cabbage as 
well-being, one of the main 

775
00:43:59,560 --> 00:44:02,160
ingredients has really helped, I
think with digestive lining as 

776
00:44:02,160 --> 00:44:04,200
well. 
And it's kind of both of those 

777
00:44:04,200 --> 00:44:06,040
things, right? 
Like one of the reasons I feel 

778
00:44:06,040 --> 00:44:10,720
like I fixed huckleberries rogue
milk intolerance was the fact 

779
00:44:10,720 --> 00:44:13,840
that, you know, I feed him the 
freeze dried food and I 

780
00:44:14,000 --> 00:44:16,840
rehydrate it with at least 
double the amount of bone broth.

781
00:44:17,360 --> 00:44:19,480
So he's getting a lot of bone 
broth per day. 

782
00:44:19,480 --> 00:44:22,360
And I do think that that really 
helped to kind of like heal his 

783
00:44:22,360 --> 00:44:26,360
gut and help those bacteria that
because people don't realize 

784
00:44:26,360 --> 00:44:29,440
that if you are intolerant to 
even raw milk, that you can kind

785
00:44:29,440 --> 00:44:33,720
of rebuild your, your gut 
microbiome to be able to process

786
00:44:33,720 --> 00:44:36,480
lactose and those things. 
And so I think that's what 

787
00:44:36,480 --> 00:44:38,440
happened. 
But I think that Vitality blend 

788
00:44:38,440 --> 00:44:40,960
really helps them in the same 
way. 

789
00:44:40,960 --> 00:44:44,720
And I will call out, we don't 
really call it out that much, 

790
00:44:44,720 --> 00:44:50,240
but it does actually ferment 
like Bailey's blend too in my 

791
00:44:50,240 --> 00:44:51,960
house. 
And so it does work. 

792
00:44:51,960 --> 00:44:54,320
So there's always experiments 
going on. 

793
00:44:54,320 --> 00:44:59,520
There's currently outside of my 
normal ferment, so it's it's too

794
00:44:59,520 --> 00:45:01,920
much probably for one kitchen, 
but here we are. 

795
00:45:01,960 --> 00:45:04,280
So Vitality blend does work in 
the same way. 

796
00:45:04,680 --> 00:45:06,960
For those that like to ferment 
the Bailey's blend, you can 

797
00:45:06,960 --> 00:45:08,680
ferment the Vitality blend as 
well. 

798
00:45:08,680 --> 00:45:12,560
Nice. 
Oh, probiotics are out. 

799
00:45:13,120 --> 00:45:15,360
They can go to their indie pet 
store. 

800
00:45:15,600 --> 00:45:20,600
They can ask for them if they're
not already there, right? 

801
00:45:20,800 --> 00:45:22,560
And they can order. 
They can order. 

802
00:45:22,680 --> 00:45:24,440
On the yeah, there's a couple 
things you can order. 

803
00:45:24,520 --> 00:45:27,440
You can order them from our 
website too, but they will cost 

804
00:45:27,440 --> 00:45:29,640
you more money because you'll 
you'll be paying shipping. 

805
00:45:29,720 --> 00:45:32,200
But if you can't find them 
because I go to your indie 

806
00:45:32,200 --> 00:45:35,000
retailer first, we just get 
enough people who are like, I 

807
00:45:35,000 --> 00:45:36,600
don't have one near me, 
etcetera. 

808
00:45:37,560 --> 00:45:40,440
So those people, they are 
available now to there. 

809
00:45:40,440 --> 00:45:44,160
But it's good to spend your 
money locally and with your with

810
00:45:44,160 --> 00:45:47,160
your local pet store. 
And also you just get the best 

811
00:45:47,160 --> 00:45:48,560
deal. 
So that helps as well. 

812
00:45:48,560 --> 00:45:52,120
And you can get other fun stuff.
I encourage people while you're 

813
00:45:52,120 --> 00:45:55,880
buying your granges, you buy dog
toys and fun stuff for your dog 

814
00:45:55,880 --> 00:46:00,240
as well because they like it and
that really benefits the store 

815
00:46:00,520 --> 00:46:04,800
as far as their sales go. 
So I let Maple, my daughter, 

816
00:46:04,800 --> 00:46:06,800
take out all of Huckleberry's 
dog toys now. 

817
00:46:07,160 --> 00:46:10,000
So that's her job. 
She's pretty good at it. 

818
00:46:10,560 --> 00:46:12,960
So I'm. 
Sorry, you're telling me, you're

819
00:46:12,960 --> 00:46:17,960
telling me that a little girl, a
woman going to be a woman, is 

820
00:46:17,960 --> 00:46:20,200
good at shopping? 
That's what you're telling me 

821
00:46:20,200 --> 00:46:23,240
already. 
Although she is like, there was,

822
00:46:23,240 --> 00:46:25,520
she did something yesterday that
was like, and I was like, oh, 

823
00:46:25,520 --> 00:46:27,680
you're my daughter. 
So she wants to do a lemonade 

824
00:46:27,680 --> 00:46:31,560
stand and make money. 
And the first thing she did to 

825
00:46:31,560 --> 00:46:33,640
figure out the lemonade stand 
and she's 4. 

826
00:46:33,640 --> 00:46:38,160
She just turned 4. 
She made a graph that showed how

827
00:46:38,160 --> 00:46:41,480
many drinks people would need 
based on the weather outside. 

828
00:46:42,800 --> 00:46:47,480
Wow, so sunny day waste or 
lemonade? 

829
00:46:47,680 --> 00:46:50,040
That's amazing. 
That's AI mean that's a lot of 

830
00:46:50,040 --> 00:46:54,520
liquid. 
Like me in a lot of ways, which 

831
00:46:54,520 --> 00:46:57,800
is good and bad. 
So mostly bad. 

832
00:46:58,280 --> 00:47:01,720
All right, Billy, thank you so 
much for coming back on talking 

833
00:47:01,720 --> 00:47:04,200
about these probiotics. 
Yeah, I'm just really excited 

834
00:47:04,200 --> 00:47:07,640
for them, really excited to hear
because you're always, always 

835
00:47:07,640 --> 00:47:10,000
like, yeah, we're working on 
something and I can't tell you 

836
00:47:10,000 --> 00:47:14,080
what it is. 
So next time we'll have we'll 

837
00:47:14,080 --> 00:47:16,200
have you back on for whatever 
that is. 

838
00:47:17,200 --> 00:47:20,120
Well, if it if nothing does come
to fruition, you will know soon 

839
00:47:20,320 --> 00:47:23,320
so. 
Yeah. 

840
00:47:24,000 --> 00:47:25,920
The world, the world will know 
soon. 

841
00:47:25,920 --> 00:47:28,360
I appreciate it. 
By the way, if anyone wants to 

842
00:47:28,360 --> 00:47:31,800
has any other questions, if you 
just reach out to 

843
00:47:31,800 --> 00:47:35,320
info@greenjuju.com. 
I answer all the nutrition 

844
00:47:35,320 --> 00:47:39,480
questions that come in to Green 
Juju so I'm happy to help anyone

845
00:47:39,480 --> 00:47:41,480
at any time. 
Just let me know what I can do. 

846
00:47:41,520 --> 00:47:44,280
I'm just going to start emailing
you all kinds of questions. 

847
00:47:45,120 --> 00:47:47,720
Yeah, that'd be great. 
I'll be like, this is the first 

848
00:47:47,720 --> 00:47:50,120
one that I'll be like, I didn't 
get your e-mail. 

849
00:47:50,120 --> 00:47:51,000
I don't know what I'm talking 
about. 

850
00:47:51,240 --> 00:47:54,560
I have no idea. 
So no idea, my gosh, she's going

851
00:47:54,560 --> 00:47:57,320
to block my e-mail now. 
All right, Thanks so much, 

852
00:47:57,320 --> 00:47:59,080
Billy. 
I appreciate you guys. 

853
00:47:59,080 --> 00:48:00,760
Please have a great rest of your
week. 

854
00:48:00,760 --> 00:48:03,960
Give your pets some extra love 
from me and Billy this week, and

855
00:48:03,960 --> 00:48:05,920
I'm sure we'll have him on again
soon. 

856
00:48:07,120 --> 00:48:07,480
Bye.
