1 00:00:01,240 --> 00:00:04,320 Welcome back, pet parent. We're doing something a little 2 00:00:04,320 --> 00:00:07,560 bit different today. And I have been trying to, in 3 00:00:07,560 --> 00:00:12,360 the past few months every once in a while, kind of dip our toes 4 00:00:12,360 --> 00:00:16,360 a little bit into how things overlap between what we're doing 5 00:00:16,360 --> 00:00:18,120 for our pets and what we're doing with ourselves. 6 00:00:18,120 --> 00:00:21,240 And I'm really going to get into that with our guest today. 7 00:00:21,760 --> 00:00:25,080 I just think it is so incredibly important that wherever you are 8 00:00:25,080 --> 00:00:27,720 on your journey, I say this all the time. 9 00:00:27,720 --> 00:00:32,200 I feel like most people either start with something happens to 10 00:00:32,200 --> 00:00:36,600 them and they go down the rabbit hole of figuring out how to be 11 00:00:36,600 --> 00:00:39,760 healthy for themselves, possibly their family. 12 00:00:40,080 --> 00:00:42,320 And then they look at their pets and they're like, Oh my gosh, I 13 00:00:42,320 --> 00:00:44,720 should be doing the same thing for my dog or my cat. 14 00:00:45,160 --> 00:00:49,120 Or something happens to one of your pets and you go down the 15 00:00:49,120 --> 00:00:52,080 rabbit hole and then one day you wake up and you're like, why am 16 00:00:52,080 --> 00:00:54,480 I doing all of this for my pet and I'm not doing it for myself? 17 00:00:54,880 --> 00:00:58,160 So I think that overlap is significant and I want to 18 00:00:58,160 --> 00:01:02,440 highlight that more. And the reality is that we live 19 00:01:02,440 --> 00:01:05,519 in a very, very toxic world from the food we eat. 20 00:01:05,519 --> 00:01:09,160 If you were not actively plugging your ears and closing 21 00:01:09,160 --> 00:01:14,240 your eyes today, you are seeing somewhere about how corrupt our 22 00:01:14,240 --> 00:01:20,320 food system is, how corrupt our medical system, pharmaceutical 23 00:01:20,360 --> 00:01:26,600 system is. And one of the things that can 24 00:01:26,600 --> 00:01:31,880 be a little bit more on the sciency side is that we are 25 00:01:32,040 --> 00:01:37,080 inundated with Omega sixes. These are when we have this like 26 00:01:37,880 --> 00:01:40,680 imbalance of Omega sixes to Omega threes. 27 00:01:40,680 --> 00:01:43,120 And there I will throw some Omega nines in there somewhere. 28 00:01:43,120 --> 00:01:45,160 At least our guest today will it. 29 00:01:45,160 --> 00:01:49,040 It is a very inflammatory thing that happens in our body and we 30 00:01:49,040 --> 00:01:52,360 are just in whether it's the ultra processed foods or the 31 00:01:52,360 --> 00:01:56,120 chemicals in our water and we have to be, it's just one of the 32 00:01:56,120 --> 00:01:58,520 many things that we have to be really aware of. 33 00:01:58,920 --> 00:02:02,560 And it's also why omega-3 supplementation is something 34 00:02:02,560 --> 00:02:06,480 that we do talk about often when we talk about feeding our pets. 35 00:02:06,480 --> 00:02:12,800 So Judah Vital is here with Nordic Naturals today and I am 36 00:02:12,800 --> 00:02:14,400 really, really excited for you to be here. 37 00:02:14,400 --> 00:02:19,120 Judah, can you please I, I was kind of joking but not joking 38 00:02:19,320 --> 00:02:23,520 before we hit record that your bio is very academic for me. 39 00:02:23,520 --> 00:02:27,040 So can you tell people a little bit about who you are in your 40 00:02:27,080 --> 00:02:29,480 history? Sure, absolutely, absolutely. 41 00:02:29,480 --> 00:02:32,480 Like, you know, I think first and foremost, I'm a lover of the 42 00:02:32,480 --> 00:02:36,520 life sciences and that's really what I've dedicated my life to 43 00:02:36,520 --> 00:02:39,120 is understanding what it means to be human. 44 00:02:40,440 --> 00:02:44,080 And, and the, and the avenue that I pursued that from was 45 00:02:44,640 --> 00:02:47,200 the, the realm of the human Physiology. 46 00:02:47,520 --> 00:02:51,480 And so for the last 30 years, I've been immersed in studying 47 00:02:51,880 --> 00:02:55,160 the the Physiology, the interconnectedness of the 48 00:02:55,160 --> 00:03:01,800 Physiology and how to use diet, lifestyle, nutritional 49 00:03:01,800 --> 00:03:07,400 supplements, medicinal plants to bring balance and health and 50 00:03:07,840 --> 00:03:09,720 allow for the human being to thrive. 51 00:03:09,720 --> 00:03:14,640 So what I've done in the past is I have been the program director 52 00:03:14,640 --> 00:03:18,240 for a functional medicine clinic where we ran people through 53 00:03:18,240 --> 00:03:22,320 three and six month elimination diet programs. 54 00:03:22,880 --> 00:03:25,800 This was for people who were sick and tired of being sick and 55 00:03:25,800 --> 00:03:28,760 tired and they've tried everything and they've been 56 00:03:28,760 --> 00:03:31,320 exhausted at trying to get health. 57 00:03:31,320 --> 00:03:33,760 And you know, we helped them achieve that. 58 00:03:34,080 --> 00:03:37,360 I was also the program director for a direct primary care 59 00:03:37,360 --> 00:03:40,400 naturopathic clinic where I was affectionately called the Care 60 00:03:40,400 --> 00:03:42,840 Sherpa. And because I did a lot of the 61 00:03:42,840 --> 00:03:47,640 heavy lifting, I saw all of our patients and I help people along 62 00:03:47,640 --> 00:03:50,560 their healing journey in many ways. 63 00:03:50,840 --> 00:03:53,400 And I've also had a long standing background in the 64 00:03:53,400 --> 00:03:56,120 nutritional supplement industry. I've been the director of 65 00:03:56,120 --> 00:03:59,480 education for a major nutraceutical company and 66 00:03:59,480 --> 00:04:03,920 currently I am the Clinical Nutrition education specialist 67 00:04:03,920 --> 00:04:08,760 for a company called Nordic Naturals, where we are a Omega 68 00:04:09,600 --> 00:04:12,560 fatty acid and foundational nutrient company. 69 00:04:13,080 --> 00:04:15,720 And So what I do is I work in our professional division and I 70 00:04:15,720 --> 00:04:17,920 go out and I train healthcare practitioners. 71 00:04:17,920 --> 00:04:21,680 And what I love, I love what you said in the beginning that 72 00:04:21,680 --> 00:04:26,760 sometimes in the realm of pet health, it translates over in 73 00:04:26,760 --> 00:04:30,520 the human health and Omega threes is one of the areas that 74 00:04:30,520 --> 00:04:33,880 that happens. And so not only do I train human 75 00:04:33,880 --> 00:04:38,760 practitioners, but I also train veterinarians and to use Omega 76 00:04:38,760 --> 00:04:42,360 threes for their pet patients. So let's just, I think we should 77 00:04:42,360 --> 00:04:46,240 just like jump right in. And can you explain a little bit 78 00:04:46,440 --> 00:04:52,600 to me and our listeners about the role of omega-3, Omega 6, 79 00:04:52,960 --> 00:04:56,200 Omega 9 fatty acids? That's something that like, I 80 00:04:56,200 --> 00:04:59,600 don't hear a whole lot about Omega nines, but I know like all 81 00:04:59,600 --> 00:05:03,880 of this plays, they, they work synergistically and that's all I 82 00:05:03,880 --> 00:05:04,680 know. Can you tell me? 83 00:05:04,680 --> 00:05:06,720 Sure. I love it. 84 00:05:06,920 --> 00:05:10,760 So we're going to keep Omega threes and Omega sixes in one 85 00:05:11,480 --> 00:05:14,840 realm, and we're going to put Omega nines in another. 86 00:05:15,920 --> 00:05:19,240 So Omega sixes and Omega threes are what we call essential fatty 87 00:05:19,240 --> 00:05:20,720 acids. And the reason why they're 88 00:05:20,720 --> 00:05:25,800 called essential is because we cannot manufacture them in the 89 00:05:25,800 --> 00:05:31,480 Physiology we have to get them. It's actually essential that we 90 00:05:31,480 --> 00:05:34,960 get them from our diet, from outside sources. 91 00:05:35,360 --> 00:05:38,920 So that's why they're called essential fatty acids. 92 00:05:39,240 --> 00:05:43,520 And then Omega 9, the most popular form being oleic acid, 93 00:05:44,680 --> 00:05:46,720 we can actually manufacture that. 94 00:05:47,000 --> 00:05:51,120 But the most popular source that we get that from is olive oil. 95 00:05:51,400 --> 00:05:56,680 Olive oil is very rich in Omega 9, so is avocado oil as well as 96 00:05:56,680 --> 00:05:59,680 walnut. So those would be popular 97 00:05:59,680 --> 00:06:03,280 sources of Omega 9. Now, Omega sixes and Omega 98 00:06:03,280 --> 00:06:05,880 threes do different things in the Physiology. 99 00:06:05,880 --> 00:06:10,280 They kind of have they they're like an on off switch together. 100 00:06:10,920 --> 00:06:12,760 OK. So when we look at the human 101 00:06:12,760 --> 00:06:17,480 Physiology, when we're exposed to something that triggers the 102 00:06:17,480 --> 00:06:24,160 immune system or we do high intensity exercise, something 103 00:06:24,160 --> 00:06:29,320 that induces inflammation, an inflammatory response, Omega 104 00:06:29,320 --> 00:06:34,320 threes are kind of like are the fat that helps that happen. 105 00:06:34,920 --> 00:06:37,440 And inflammation is a very normal process. 106 00:06:37,440 --> 00:06:41,080 We have to have an inflammatory response as part of an 107 00:06:41,080 --> 00:06:45,520 immunological response that's healthy and normal, but we also 108 00:06:45,520 --> 00:06:51,040 have to have an off switch to that inflammatory response. 109 00:06:51,280 --> 00:06:53,000 And that's where Omega 3S come in. 110 00:06:53,000 --> 00:06:56,240 Omega 3S provide the counterbalance to Omega 6. 111 00:06:56,600 --> 00:07:01,520 So they per they when we consume Omega 6 and we consume omega-3, 112 00:07:01,960 --> 00:07:05,640 they go in to the digestive system, we absorb them and then 113 00:07:05,640 --> 00:07:08,840 they will get into our cell membranes and that's where they 114 00:07:08,840 --> 00:07:10,680 live. They live inside the cell 115 00:07:10,680 --> 00:07:12,480 membrane. And the cell membrane is this 116 00:07:12,480 --> 00:07:17,320 double layer of fat that encapsulates the cell and it 117 00:07:17,320 --> 00:07:23,160 serves 3 main purposes. It helps with the import of 118 00:07:23,160 --> 00:07:27,200 nutrients into the cell, the export of wastes out of the 119 00:07:27,200 --> 00:07:31,320 cell, and cell to cell communication. 120 00:07:32,520 --> 00:07:37,560 So the membrane of the cell is really important, and that's 121 00:07:37,560 --> 00:07:41,600 where fatty acids live, is inside the cell membrane. 122 00:07:41,680 --> 00:07:46,160 And they determine its fluidity and flexibility and a variety of 123 00:07:46,160 --> 00:07:49,200 other factors. And so when you get Omega sixes 124 00:07:49,200 --> 00:07:52,400 into the cell membrane, what will happen is if there's a need 125 00:07:52,400 --> 00:07:56,880 for an inflammatory response, those Omega sixes, primarily 126 00:07:56,880 --> 00:08:00,440 something called arachidonic acid will be converted into 127 00:08:00,440 --> 00:08:05,920 these lipid mediators, these fatty mediators that will will 128 00:08:05,920 --> 00:08:10,440 stimulate the expression of inflammation, you could say, And 129 00:08:10,440 --> 00:08:14,120 Omega threes, when they're in the cell membrane at adequate 130 00:08:14,120 --> 00:08:19,840 amounts, those will get used and converted into other types of 131 00:08:19,840 --> 00:08:22,960 lipid mediators. We can call pro resolving 132 00:08:22,960 --> 00:08:27,800 mediators that help with the resolution of inflammation and 133 00:08:27,800 --> 00:08:31,920 can stimulate tissue regeneration, can stimulate the 134 00:08:32,200 --> 00:08:35,400 healing response. So that's the push pull 135 00:08:35,400 --> 00:08:37,799 relationship between Omega 6 and Omega. 136 00:08:37,880 --> 00:08:43,559 So it's very crucial that we do balance out the Omega sixes with 137 00:08:43,559 --> 00:08:46,640 the Omega 3S. Do we want more? 138 00:08:47,600 --> 00:08:49,760 Is it like we're not? Are we looking for a one to one? 139 00:08:49,760 --> 00:08:51,960 Are we looking for a 2 to one? What are we looking for? 140 00:08:52,160 --> 00:08:54,200 Right. So, and that's a great question 141 00:08:54,200 --> 00:08:58,000 and it's really tissue specific. But what we can say in general 142 00:08:58,360 --> 00:09:02,000 is that in the human Physiology, it's generally about a three to 143 00:09:02,000 --> 00:09:05,440 one relationship of Omega 6 to omega-3. 144 00:09:05,480 --> 00:09:09,000 In our pets, it's usually about a four or five to one 145 00:09:09,360 --> 00:09:12,240 relationship of Omega 6 to omega-3. 146 00:09:12,520 --> 00:09:17,240 Now, sometimes it's 1:00 to 1:00 depending on on the tissue, but 147 00:09:17,240 --> 00:09:23,880 in general anywhere from 3 to one for humans to five to one 148 00:09:23,880 --> 00:09:25,520 for pet. That brings up so many 149 00:09:25,520 --> 00:09:28,880 questions, but I'm going to I'm going to save some of my crazier 150 00:09:28,880 --> 00:09:35,480 questions for the So what are in your opinion or lots of research 151 00:09:35,480 --> 00:09:38,680 opinion, what are the best natural sources of Omega threes 152 00:09:38,680 --> 00:09:41,800 for both people and pets? Do you find them to be the same 153 00:09:41,800 --> 00:09:43,280 or different? Right. 154 00:09:43,280 --> 00:09:46,920 So now omega-3 there's there's two different categories to 155 00:09:46,920 --> 00:09:50,280 Omega threes at the top. So if you can picture like a 156 00:09:50,280 --> 00:09:54,840 chain at the top of the chain, you could say the the parent, 157 00:09:55,000 --> 00:09:59,920 the parent omega-3 is alpha linolenic acid and that comes 158 00:09:59,920 --> 00:10:04,480 from plant material like flax seeds, chia seeds, dark leafy 159 00:10:04,480 --> 00:10:08,080 green vegetables or dark leafy green plants. 160 00:10:09,640 --> 00:10:15,080 And so that theoretically through a series of enzymatic 161 00:10:15,080 --> 00:10:22,760 reactions can convert into EPA and DHA, which we consider 162 00:10:22,760 --> 00:10:27,440 necessary Omega threes. So the alpha linolenic acid is 163 00:10:27,440 --> 00:10:29,520 the one that's really considered essential. 164 00:10:30,160 --> 00:10:34,080 And then you have EPA and DHA which are necessary. 165 00:10:34,360 --> 00:10:39,560 Now that conversion process is very limited, one to 10%. 166 00:10:40,520 --> 00:10:44,520 You know the the conversion rate doesn't really work out as far 167 00:10:44,520 --> 00:10:47,800 as getting EPA and DHA from plant sources. 168 00:10:48,120 --> 00:10:55,160 The only way to get EPA and DHA from is from cold water, fatty 169 00:10:55,160 --> 00:11:03,080 fish or algae sources. So marine sources, EPA and DHA 170 00:11:03,120 --> 00:11:08,680 have a more powerful effect in the cell than alpha linolenic 171 00:11:08,680 --> 00:11:11,640 acid does. So there are more powerful fatty 172 00:11:11,640 --> 00:11:14,960 acids, They're more powerful fatty acids, and they do 173 00:11:14,960 --> 00:11:20,120 different things as well. So what we really want when 174 00:11:20,120 --> 00:11:23,120 we're looking at Omega 3S is you definitely want some alpha 175 00:11:23,120 --> 00:11:25,960 linolenic acid. But what you really want to 176 00:11:25,960 --> 00:11:31,240 focus on, because it's harder to get, is the EPA and DHA. 177 00:11:32,080 --> 00:11:35,760 And that can only come from, as I said, cold water fatty fish, 178 00:11:35,880 --> 00:11:41,320 cod, mackerel, herring, anchovies, sardines, those are 179 00:11:41,320 --> 00:11:45,600 all popular sources. And then you can also for any 180 00:11:45,600 --> 00:11:50,880 vegetarians out there or vegetarian pet friends, there is 181 00:11:51,240 --> 00:11:54,960 algae sourced EPA and DHA as well. 182 00:11:56,240 --> 00:11:59,080 OK. So that actually brings up a 183 00:11:59,080 --> 00:12:02,440 listener question that I had. Her question was on the 184 00:12:02,440 --> 00:12:06,640 bioavailability of microalgae oils for cats, specifically 185 00:12:07,240 --> 00:12:11,680 because she has a new kitten who is averse to fish. 186 00:12:13,000 --> 00:12:15,680 How unique? Very, very. 187 00:12:15,920 --> 00:12:18,240 I'm a cat guy, by the way. I'm just going to be really 188 00:12:18,240 --> 00:12:22,200 forward. I am a cat person so I I love 189 00:12:22,200 --> 00:12:24,240 the cats. I get it. 190 00:12:24,320 --> 00:12:27,720 I have always. Since the day I turned 18 and 191 00:12:27,720 --> 00:12:29,880 moved out, I've always had at least one cat. 192 00:12:30,280 --> 00:12:31,600 I love it. That's great. 193 00:12:32,920 --> 00:12:37,480 So, so she's wondering is the if I'm hearing this correctly, 194 00:12:37,480 --> 00:12:40,440 she's wondering if the bioavailability of EPA and DHA 195 00:12:40,560 --> 00:12:44,840 from an algae source is similar to that from a fish source? 196 00:12:45,160 --> 00:12:46,880 That's what, yeah, that's what it sounds like to me. 197 00:12:47,040 --> 00:12:54,360 Yep, yes, it is because EPA is EPA and DHA is DHA, whether it 198 00:12:54,360 --> 00:12:59,440 comes from an algae source or from a fish source. 199 00:12:59,760 --> 00:13:06,320 So the key thing is making sure that perhaps that when they give 200 00:13:06,320 --> 00:13:12,360 the cat the algae oil to make sure it's with food and that 201 00:13:12,360 --> 00:13:17,080 will fully enhance the the digestion and absorption of 202 00:13:17,080 --> 00:13:17,680 that. Oil. 203 00:13:17,680 --> 00:13:21,880 OK. So what I'm hearing is that 204 00:13:21,880 --> 00:13:25,440 there could be some benefit in say, a flaxseed oil, but you're 205 00:13:25,440 --> 00:13:28,160 just not going to get what you think you're getting out of it 206 00:13:29,400 --> 00:13:31,920 unless you're getting some sort of Marines. 207 00:13:32,760 --> 00:13:36,560 So yeah, I, I would, I would, what I would say is not that 208 00:13:36,560 --> 00:13:38,880 you're not getting what you think you're getting out of it, 209 00:13:38,880 --> 00:13:43,240 but what if you're, that would be the case if you're taking 210 00:13:43,280 --> 00:13:47,760 flaxseed oil and trying to get EPA and DHA. 211 00:13:47,760 --> 00:13:51,000 But if you're got it, but if you're, there's plenty of 212 00:13:51,000 --> 00:13:54,160 reasons to take flaxseed oil on its own. 213 00:13:54,200 --> 00:13:57,880 So alpha liminolinic acid has benefits on its own. 214 00:13:58,080 --> 00:14:02,920 It just doesn't efficiently convert to EPA and DHA which do 215 00:14:02,920 --> 00:14:06,520 radically different things than alpha linolenic acid. 216 00:14:07,120 --> 00:14:11,960 And so in order to have these result pro resolving mediators, 217 00:14:11,960 --> 00:14:15,800 these fluidity and flexibility of the cell membrane, you have 218 00:14:15,800 --> 00:14:18,640 to have EPA and DHA. So then you you really have to 219 00:14:18,640 --> 00:14:21,200 get that from a direct source. OK. 220 00:14:21,560 --> 00:14:29,400 And I think in the pet space, the way we think of 221 00:14:29,560 --> 00:14:35,040 supplementing Omega threes is, does have a lot to do with EPA 222 00:14:35,040 --> 00:14:37,560 and DHA and reducing the inflammation in the body. 223 00:14:37,560 --> 00:14:42,800 Like that's I think the primary reason people go to supplement 224 00:14:42,960 --> 00:14:45,640 Omega threes is for inflammation reduction. 225 00:14:45,720 --> 00:14:48,240 And I don't know where I was going with that, but that that 226 00:14:48,240 --> 00:14:53,080 is like anybody that is, is, you know, consulting with a dog or a 227 00:14:53,080 --> 00:14:55,440 cat and they're like, oh, we need to reduce inflammation. 228 00:14:55,440 --> 00:14:57,280 We need Omega threes. Like that's what they're. 229 00:14:57,680 --> 00:15:00,600 Yeah, that is the most common use of Omega threes. 230 00:15:01,640 --> 00:15:03,200 Yeah, absolutely. Yeah. 231 00:15:04,240 --> 00:15:09,080 So one of the things that I wanted to ask you about because 232 00:15:09,080 --> 00:15:14,080 there is, well, humans, that's that's the reason for 233 00:15:14,080 --> 00:15:17,680 everything. Humans destroy things and we 234 00:15:17,680 --> 00:15:23,120 destroy the earth and the waterways and there are 235 00:15:23,120 --> 00:15:28,680 microplastics in everything in our brains and all of our organs 236 00:15:28,680 --> 00:15:34,160 in the fish in the ocean. Like we are so destructive, but 237 00:15:34,160 --> 00:15:38,360 also we overfish a lot. So there are lots of different 238 00:15:38,360 --> 00:15:46,480 concerns with overfishing, with the potential contaminants that 239 00:15:46,520 --> 00:15:48,440 that would be in an Omega supplement. 240 00:15:49,200 --> 00:15:51,840 Can you talk to any of that? Sure. 241 00:15:51,840 --> 00:15:54,160 Yeah. I, I think it's important for 242 00:15:54,160 --> 00:15:59,440 your listeners to know what to look for if they're, if they're 243 00:15:59,440 --> 00:16:04,560 going to purchase an omega-3 fish oil supplement. 244 00:16:04,560 --> 00:16:07,880 I think, I think that's really important to be a informed 245 00:16:08,200 --> 00:16:11,800 consumer. And yeah, when you're working 246 00:16:11,800 --> 00:16:15,120 with fish oil, you're, you're working with a very slowly 247 00:16:15,320 --> 00:16:20,160 renewable resource and it's important to take care of that 248 00:16:20,160 --> 00:16:23,480 resource. And so I think, you know, first 249 00:16:23,480 --> 00:16:26,160 and foremost what you really want to look for is a company 250 00:16:26,480 --> 00:16:30,280 that only uses non endangered fish. 251 00:16:31,440 --> 00:16:36,960 And not only that, but also works with fishing fleets that 252 00:16:36,960 --> 00:16:42,880 are certified sustainable, whether that be from friends of 253 00:16:42,880 --> 00:16:47,080 the sea that that that's the that's one of the most popular 254 00:16:47,080 --> 00:16:49,320 ones. There's a few others out there 255 00:16:49,320 --> 00:16:53,760 as well, but looking for a company that is certified 256 00:16:53,760 --> 00:16:59,000 sustainable with their fish oil. And so those two things are 257 00:16:59,000 --> 00:17:02,400 really important because if you do that, then what that ensures 258 00:17:02,400 --> 00:17:07,960 is that overfishing isn't happening, that trawling or 259 00:17:07,960 --> 00:17:13,000 scraping the ocean floor isn't happening, that there's by catch 260 00:17:13,000 --> 00:17:17,280 control methods in place. So you're not getting dolphins 261 00:17:17,280 --> 00:17:21,440 or sharks or turtles and things you don't want to be getting. 262 00:17:22,280 --> 00:17:25,839 And so those are are some of the, you know, starting at the 263 00:17:25,839 --> 00:17:30,280 top there that you know, as far as sourcing is concerned. 264 00:17:30,720 --> 00:17:36,120 And then to, to take on the issue of contamination, whether 265 00:17:36,120 --> 00:17:39,240 it be with heavy metals or PCB, you want to make sure that that 266 00:17:39,240 --> 00:17:47,560 company is third party tested and that their purity meets 267 00:17:47,560 --> 00:17:51,480 international standards of which there are there are 268 00:17:51,480 --> 00:17:56,240 international standards for PCBS and for heavy metals rather be 269 00:17:56,240 --> 00:17:59,000 cadmium, lead, mercury, things like that. 270 00:18:00,160 --> 00:18:04,480 A very common technique that is used for purifying fish oil is 271 00:18:04,480 --> 00:18:08,480 molecular distillation. And that that helps clean out 272 00:18:08,480 --> 00:18:12,840 get rid of all those, all those contaminants. 273 00:18:13,520 --> 00:18:20,400 And so a company that should really fall below the the 274 00:18:20,400 --> 00:18:24,600 international standards for those in All in all honesty. 275 00:18:24,600 --> 00:18:27,520 And then the third thing you're really looking for when it comes 276 00:18:27,520 --> 00:18:32,520 to fish oil is oxidation levels, because omega-3 is being Poly. 277 00:18:33,200 --> 00:18:36,840 Omega-3 are essential fatty acids and essential fatty acids 278 00:18:36,840 --> 00:18:41,160 are technically what we call polyunsaturated fatty acids. 279 00:18:41,720 --> 00:18:46,600 And this makes them very delicate and they can oxidize 280 00:18:46,600 --> 00:18:52,040 and go rancid very easily. And oxidation, oxidation of fats 281 00:18:52,440 --> 00:18:55,440 and rancidity of fats is not a good thing. 282 00:18:55,520 --> 00:18:57,320 Do not want to be consuming that. 283 00:18:57,800 --> 00:19:01,880 And traditionally with fish oil, if a product has a really gnarly 284 00:19:01,880 --> 00:19:07,720 fishy smell to it and that that product is probably rancid, it's 285 00:19:07,760 --> 00:19:12,360 probably highly oxidized. And so you want to make sure 286 00:19:12,360 --> 00:19:16,600 that that company has low oxidation levels of their fish 287 00:19:16,600 --> 00:19:20,080 oil as well. And because that will ensure 288 00:19:20,080 --> 00:19:26,480 that that is a fresh product and so and and probably won't give 289 00:19:26,480 --> 00:19:28,640 the fish burps. Well, yeah. 290 00:19:28,640 --> 00:19:34,080 And I, I think certainly see it in both human and pet products. 291 00:19:34,520 --> 00:19:38,640 But I do think more people are that are using it for 292 00:19:38,640 --> 00:19:43,080 themselves, maybe a little bit more aware of it than pet 293 00:19:43,080 --> 00:19:45,520 parents. Because I do see like it is 294 00:19:45,800 --> 00:19:53,360 rampant that I I see fish oils in plastic containers, fish oils 295 00:19:53,400 --> 00:19:57,120 that are, you know, gallon size. And I'm like, there is no, 296 00:19:57,120 --> 00:20:00,440 especially somebody who has like a small dog. 297 00:20:00,840 --> 00:20:03,320 There's no way you're going to go through that before it goes 298 00:20:03,600 --> 00:20:05,280 like, yeah. What are what are some of the 299 00:20:05,280 --> 00:20:08,360 best practices to look for in? Packaging exactly. 300 00:20:08,360 --> 00:20:10,880 So, you know, I'm glad you brought up the plastic because 301 00:20:10,880 --> 00:20:17,000 plastic allows oxygen to reach in to the product and that you 302 00:20:17,000 --> 00:20:20,440 definitely don't want, you know, the large containers with the 303 00:20:20,440 --> 00:20:23,880 pumps on them. You don't want that either 304 00:20:24,040 --> 00:20:29,720 because the pump sucks air back in and and can lead to oxidation 305 00:20:29,720 --> 00:20:31,400 as well. You don't need a gallon 306 00:20:31,400 --> 00:20:35,680 container unless you're giving it to, you know, a horse or you 307 00:20:35,680 --> 00:20:37,840 have like, you know. A fleet. 308 00:20:38,200 --> 00:20:44,160 Of half of the dogs, you know, you know, for, for, for the 309 00:20:44,160 --> 00:20:47,680 little guys like the Chihuahuas and stuff like that, you know, 2 310 00:20:47,680 --> 00:20:50,600 ounce bottle is all you need to get them through for a long 311 00:20:50,600 --> 00:20:53,160 time. So you know, it should be in 312 00:20:53,160 --> 00:20:56,280 glass first and foremost. It should not have a pump. 313 00:20:56,440 --> 00:21:01,480 Don't want to pump it. And you know, and if it's the 314 00:21:01,480 --> 00:21:04,600 oil itself that's in a, in a container, you want to 315 00:21:04,600 --> 00:21:08,200 refrigerate it as well, keep it in the refrigerator. 316 00:21:08,200 --> 00:21:11,200 And that will, that will slow any kind of oxidation from 317 00:21:11,200 --> 00:21:12,680 happening. And what I always recommend is 318 00:21:12,680 --> 00:21:16,640 just shaking it before using it, just to mix it all up. 319 00:21:17,240 --> 00:21:20,400 And then that way, because what's on the top that's going 320 00:21:20,400 --> 00:21:22,840 to be more exposed to air is going to have a little more 321 00:21:22,840 --> 00:21:26,400 oxidation over time than what's on the bottom right. 322 00:21:26,400 --> 00:21:30,360 So you just want to kind of shake it up and have it mixed 323 00:21:30,360 --> 00:21:32,880 well. And so that that's, you know, 324 00:21:32,880 --> 00:21:35,640 that's another thing to to take into consideration. 325 00:21:35,760 --> 00:21:39,280 Do you have a preference of like the color of glass? 326 00:21:39,960 --> 00:21:42,960 Dark. Amber, You know, a dark amber. 327 00:21:43,120 --> 00:21:47,200 It shouldn't be in a clear glass bottle because light because 328 00:21:47,200 --> 00:21:50,760 light will affect it as well. OK. 329 00:21:50,760 --> 00:21:53,320 And gel tabs might be a good idea too. 330 00:21:53,320 --> 00:21:56,720 Gel capsules are great, like if you don't like using a liquid or 331 00:21:56,720 --> 00:21:59,200 if your pet doesn't like a liquid, because that does 332 00:21:59,200 --> 00:22:00,800 happen. There are pets out there that 333 00:22:00,840 --> 00:22:05,640 just won't do the liquid. And so soft gels are are 334 00:22:05,640 --> 00:22:09,840 fantastic also. That's yeah, that's a great way 335 00:22:09,840 --> 00:22:12,800 to go. Put it in a little treat, give 336 00:22:12,800 --> 00:22:17,200 it to them and, and, and, and then you know, with the, and the 337 00:22:17,200 --> 00:22:20,360 difference between using the liquid versus the gel caps is 338 00:22:20,360 --> 00:22:22,640 the gel caps don't really need to be refrigerated. 339 00:22:22,640 --> 00:22:25,280 They don't have to be like the liquid does. 340 00:22:25,360 --> 00:22:27,640 So that would be one of the biggest differences right there. 341 00:22:28,400 --> 00:22:31,480 That makes sense. So you were talking a little bit 342 00:22:31,480 --> 00:22:35,400 about third party testing for, for purity. 343 00:22:37,200 --> 00:22:41,160 Are we testing for, are we are we looking for testing for what 344 00:22:41,160 --> 00:22:44,520 is in it and what is not in it or how do how do you go about 345 00:22:44,520 --> 00:22:46,840 like vetting a company? What does Nordic Naturals do? 346 00:22:47,320 --> 00:22:49,280 Right. So usually you're testing for 347 00:22:49,280 --> 00:22:52,240 potency. So the potency of the EPA and 348 00:22:52,480 --> 00:22:56,440 DHA, how much is actually in it, You're looking at the purity. 349 00:22:56,440 --> 00:23:01,640 So you're looking at the parts per million parts per billion 350 00:23:01,640 --> 00:23:06,200 parts per trillion of PCBS, heavy metals. 351 00:23:06,560 --> 00:23:09,760 So you're, you're kind of getting a read of how much of 352 00:23:09,760 --> 00:23:13,920 that is actually in there. And then then oxidation and 353 00:23:13,920 --> 00:23:18,760 that's a nicidine and toe talk. And so then you're looking at 354 00:23:18,760 --> 00:23:21,240 oxidation levels. That's the, those are the the 355 00:23:21,280 --> 00:23:25,360 key things we test for a wide variety of things. 356 00:23:25,360 --> 00:23:27,960 But those as far as international standards are 357 00:23:27,960 --> 00:23:30,440 concerned are what we're looking at. 358 00:23:30,440 --> 00:23:34,520 And anybody who has a bottle of our product, that bottle will 359 00:23:34,520 --> 00:23:38,680 have a lot number on it. And that lot number you can go 360 00:23:38,680 --> 00:23:43,600 to the Nordic Naturals website and you can plug in the lot 361 00:23:43,600 --> 00:23:47,720 number on a little drop down tab called the Nordic Promise. 362 00:23:48,240 --> 00:23:50,640 And that will bring up what's called the certificate of 363 00:23:50,640 --> 00:23:54,480 analysis for that batch of oil. So you so that's full 364 00:23:54,480 --> 00:23:56,480 transparency. That's one of the things that 365 00:23:56,480 --> 00:24:00,880 we're really into. And so you can see the the 366 00:24:00,880 --> 00:24:06,560 potency, the purity and the oxidation of that batch of oil 367 00:24:06,640 --> 00:24:10,360 that is in your hand. That's pretty cool. 368 00:24:10,360 --> 00:24:13,920 I appreciate that very much because I think that's probably 369 00:24:13,920 --> 00:24:17,840 not industry standard like you're going above and beyond to 370 00:24:17,840 --> 00:24:20,240 post. That not industry standard, very 371 00:24:20,240 --> 00:24:22,920 much not industry standard. Would love to see it be, but 372 00:24:22,920 --> 00:24:26,680 it's not. Yeah, I, I very much appreciate 373 00:24:26,680 --> 00:24:30,440 companies that do go above and beyond and kind of push for 374 00:24:30,640 --> 00:24:36,360 better transparency, better consumer practices like that in 375 00:24:36,400 --> 00:24:41,800 in whatever industry they're in. Because I think more and more 376 00:24:41,800 --> 00:24:47,880 people are realizing that the trust that we have had in 377 00:24:47,880 --> 00:24:52,840 companies and corporations in food and healthcare for so long, 378 00:24:52,840 --> 00:24:58,600 like has become misplaced. Unfortunately, there's, you 379 00:24:58,600 --> 00:25:02,040 know, so having companies that are like, yeah, I get it. 380 00:25:02,040 --> 00:25:04,920 And here we got here. Here it is for you to see 381 00:25:04,920 --> 00:25:08,200 because we want you to be able to trust our product and know 382 00:25:08,200 --> 00:25:13,000 that, you know, you're you're all the research you have done 383 00:25:13,000 --> 00:25:16,520 was not in vain. You found something good, right? 384 00:25:17,000 --> 00:25:19,320 Exactly. You know, I, I mean, I think if 385 00:25:19,320 --> 00:25:23,480 there's any one thing we could use more of from corporations 386 00:25:24,240 --> 00:25:30,680 that's honesty and transparency, you know, and so it's nice that 387 00:25:30,680 --> 00:25:34,640 there are companies out there that are, that are willing to be 388 00:25:34,640 --> 00:25:35,800 that. Absolutely. 389 00:25:35,920 --> 00:25:41,200 And I have seen that more and obviously Nordic is they do both 390 00:25:41,400 --> 00:25:46,400 human and pet supplements, but I have seen that in the in the pet 391 00:25:46,400 --> 00:25:50,640 space, especially like that what I like to call the healthy pet 392 00:25:50,640 --> 00:25:57,160 space so much more than in other industries that are. 393 00:25:58,080 --> 00:26:01,800 It's just it's been really, really nice to get to know and 394 00:26:01,800 --> 00:26:07,720 work with people who are like really on that bandwagon of, of 395 00:26:07,720 --> 00:26:11,920 transparency and putting good products out for the sake of 396 00:26:12,320 --> 00:26:14,680 putting good products out. Like even though it may not be 397 00:26:14,680 --> 00:26:18,400 the cheapest product out there, like you believe it's the best. 398 00:26:18,640 --> 00:26:22,360 You know, and that's, you know, there's a, you know, age-old 399 00:26:22,360 --> 00:26:24,480 saying you get what you pay for, right? 400 00:26:24,480 --> 00:26:29,720 And, and most of us, most consumers are value shoppers, 401 00:26:29,720 --> 00:26:34,920 meaning that if they understand why something costs more, 402 00:26:34,920 --> 00:26:36,880 they'll be willing to pay for that. 403 00:26:37,400 --> 00:26:39,840 That perceived value is really important. 404 00:26:40,240 --> 00:26:44,640 And, and so, you know, I know that I want nothing but the 405 00:26:44,640 --> 00:26:49,040 best, especially if I'm dealing with something that is as 406 00:26:49,160 --> 00:26:52,520 delicate as an omega-3, as as a fish oil. 407 00:26:52,640 --> 00:26:58,640 I want high quality, top quality so that my body, my child's 408 00:26:58,640 --> 00:27:03,480 body, my partner's body, my, you know, our pets are all getting 409 00:27:03,480 --> 00:27:06,000 what they really need. Well, and that kind of brings me 410 00:27:06,000 --> 00:27:09,760 back around to what you were talking about earlier with the 411 00:27:09,760 --> 00:27:15,600 proper storage. I actually I have seen, well, I 412 00:27:15,600 --> 00:27:21,440 say seen, but probably smelled so many times off the shelf. 413 00:27:21,440 --> 00:27:25,520 You buy a fish oil product and it's already rancid. 414 00:27:26,240 --> 00:27:28,040 It's you. It has that smell you were 415 00:27:28,040 --> 00:27:33,520 talking about and is the and and you said, you know, once it 416 00:27:33,520 --> 00:27:35,880 becomes rancid, we don't want to give that. 417 00:27:35,880 --> 00:27:37,840 Why? Can you tell me why that is? 418 00:27:38,240 --> 00:27:43,160 Well, yeah, I mean, it's it it just consuming rancid fats 419 00:27:43,240 --> 00:27:49,880 disrupts the gut microbiome. It can create the opposite 420 00:27:49,880 --> 00:27:52,680 effects of what you're taking it for. 421 00:27:52,960 --> 00:27:55,680 Really. If I was just I could get into 422 00:27:55,680 --> 00:27:57,920 all the heady science, but let's just keep it. 423 00:27:58,160 --> 00:28:01,760 Let's keep it really understandable. 424 00:28:01,760 --> 00:28:06,040 And that is it can just cause the opposite of why you're 425 00:28:06,040 --> 00:28:10,400 taking it. So yeah, you know, you're, 426 00:28:10,440 --> 00:28:14,480 you're not going to be getting the results that you're wanting. 427 00:28:14,480 --> 00:28:17,800 In fact, you'll be doing. You'll be encouraging the damage 428 00:28:17,800 --> 00:28:22,680 that's already happening. So in general, what obviously 429 00:28:22,680 --> 00:28:26,680 we're looking for that fishy smell, but if somebody does have 430 00:28:26,680 --> 00:28:28,960 a product, they've done all their research, say they've 431 00:28:28,960 --> 00:28:31,720 purchased a Nordic Naturals product and it's in the glass 432 00:28:31,720 --> 00:28:34,160 container. They didn't purchase a huge 433 00:28:34,160 --> 00:28:37,040 gallon of it, but and they are putting it in the refrigerator. 434 00:28:37,960 --> 00:28:41,040 What? Is there a certain amount of 435 00:28:41,040 --> 00:28:44,200 time where you're like, OK, it's probably been in here too long. 436 00:28:44,400 --> 00:28:47,400 We don't want to continue giving this. 437 00:28:47,400 --> 00:28:50,600 Are there other things to be looking for for Rancidity? 438 00:28:51,160 --> 00:28:56,080 I think you know the time frame that I have is 2 to three 439 00:28:56,080 --> 00:28:58,040 months. Use it within two to three 440 00:28:58,040 --> 00:29:02,120 months. That's that seems to be the 441 00:29:02,120 --> 00:29:06,720 safest bet right there is. If you can consume it within 442 00:29:07,040 --> 00:29:10,080 three months time, fantastic. You you really don't have much 443 00:29:10,080 --> 00:29:13,200 to worry about at all. But if you put it in the fridge 444 00:29:13,200 --> 00:29:16,680 and forget about it and six months later, a year later, 445 00:29:16,680 --> 00:29:18,720 you're like, oh, look what I found. 446 00:29:18,720 --> 00:29:21,080 I forgot I had this. Better off putting that one in 447 00:29:21,080 --> 00:29:23,520 the trash and starting all over it. 448 00:29:24,720 --> 00:29:28,520 Yes, because as you just said, you may well get the opposite 449 00:29:28,520 --> 00:29:29,360 effect. Yeah. 450 00:29:31,240 --> 00:29:33,000 No, it's. It really isn't. 451 00:29:34,280 --> 00:29:39,760 So I'd like to get a little more maybe practical with you if you 452 00:29:39,760 --> 00:29:42,160 don't mind. And let's start with humans. 453 00:29:42,160 --> 00:29:43,440 It could be women, it could be men. 454 00:29:43,440 --> 00:29:47,040 But I, I know there are, I think they're probably, you could 455 00:29:47,040 --> 00:29:48,560 probably tell me this a lot better. 456 00:29:48,560 --> 00:29:52,840 This is just a theory I have. Even though men and women I'm 457 00:29:52,840 --> 00:29:57,160 sure could benefit from omega-3 supplementation, I actually 458 00:29:57,160 --> 00:30:03,160 wonder if there's more benefit for women because of the 459 00:30:03,440 --> 00:30:08,000 important role of fats with hormones and that our hormone 460 00:30:08,000 --> 00:30:11,440 cycle is 28 days versus your 24 hour hormone cycle. 461 00:30:12,400 --> 00:30:17,320 What does that make any sense? Well, yeah, it does. 462 00:30:17,320 --> 00:30:21,920 And fatty acids, you know, fatty acids help with the production 463 00:30:22,120 --> 00:30:28,760 of hormones. And so, you know, So yes, there 464 00:30:28,760 --> 00:30:32,280 is, you know, do men need them equally as much? 465 00:30:32,280 --> 00:30:34,800 Yeah, we do. Men don't get out of this one. 466 00:30:34,800 --> 00:30:41,160 We we need as we tend to look for any way possible to get out 467 00:30:41,160 --> 00:30:43,720 of taking care of ourselves. For sure. 468 00:30:44,720 --> 00:30:46,880 We don't get a don't get a free pass on this. 469 00:30:46,880 --> 00:30:53,680 We we need them also, but, but women do need them in a more 470 00:30:53,880 --> 00:30:58,200 comprehensive way than we do actually. 471 00:30:58,200 --> 00:31:02,320 So it helps with hormonal signaling so that coming back to 472 00:31:02,320 --> 00:31:05,200 the cell membrane, the cell membrane is where all the 473 00:31:05,200 --> 00:31:11,400 receptors are on the cells and that's how cells send and 474 00:31:11,400 --> 00:31:17,160 receive signals. And fatty acids help with 475 00:31:17,960 --> 00:31:23,000 improving or enhancing or supporting cell signaling, 476 00:31:23,880 --> 00:31:27,760 whether that be 1 cell signaling to another or a cell receiving a 477 00:31:27,760 --> 00:31:33,440 signal and internalizing it and then and then making adjustments 478 00:31:33,440 --> 00:31:34,600 accordingly. Right. 479 00:31:34,600 --> 00:31:40,800 So going into the DNA, having the DNA stimulate a particular 480 00:31:40,800 --> 00:31:44,720 response to that in to that information, which is what a 481 00:31:44,720 --> 00:31:46,520 signal is. It's like we're having a 482 00:31:46,520 --> 00:31:50,600 conversation and the more that we understand each other and 483 00:31:50,600 --> 00:31:54,520 have a clear, have clear communication, I can receive 484 00:31:54,520 --> 00:31:58,720 what you're saying and think about it and have a proper 485 00:31:58,720 --> 00:32:04,520 response rather than say a inflammatory response or some 486 00:32:04,520 --> 00:32:07,680 negative knee jerk reaction response, right? 487 00:32:08,000 --> 00:32:13,960 And so this is what fatty acids help do by being in, by having 488 00:32:13,960 --> 00:32:20,600 adequate amounts of EPADHA GLA, which is an anomaly in the Omega 489 00:32:20,600 --> 00:32:24,880 6 realm, it does the opposite. It acts more like a, it acts 490 00:32:24,880 --> 00:32:28,920 more like an omega-3 than it does in Omega 6, right? 491 00:32:28,920 --> 00:32:33,000 And GLA comes from things like evening primrose oil and borage 492 00:32:33,000 --> 00:32:35,640 seed oil and blackcurrant seed oil. 493 00:32:36,080 --> 00:32:39,960 And so we really don't get it from food sources. 494 00:32:39,960 --> 00:32:42,960 We really, you really have to supplement for that one. 495 00:32:42,960 --> 00:32:48,920 And so GLA is this Omega 6 anomaly that helps with, you 496 00:32:48,920 --> 00:32:52,960 know, the healthy regulation of hormones. 497 00:32:53,400 --> 00:32:56,840 And so. So yeah, so I would say, you 498 00:32:56,840 --> 00:33:02,200 know, women do have a greater, I don't know, physiological need 499 00:33:02,200 --> 00:33:03,520 would really be the way to say it. 500 00:33:03,520 --> 00:33:08,400 But given that you're working with a more dynamic hormonal 501 00:33:08,400 --> 00:33:14,280 system than we are, but yeah, it's really important to have a 502 00:33:14,280 --> 00:33:20,600 balance of omega-3, Omega 6, Omega 9 and not just the Omega 6 503 00:33:20,600 --> 00:33:23,560 is like linoleic acid. So we talked about omega-3 504 00:33:23,560 --> 00:33:27,240 having the parent omega-3 being alpha linoleic acid. 505 00:33:27,440 --> 00:33:30,240 Well, the parent Omega 6 is linoleic acid. 506 00:33:30,800 --> 00:33:33,960 And linoleic acid will go through this conversion chain to 507 00:33:33,960 --> 00:33:39,120 GLA, gamma linoleic acid, to DGLA and eventually to 508 00:33:39,120 --> 00:33:46,400 arachidomic acid. And so, but to get really 509 00:33:46,720 --> 00:33:50,920 adequate healthy amounts of GLA, it's important, it's probably 510 00:33:50,920 --> 00:33:54,080 easier to do that by supplementing. 511 00:33:54,360 --> 00:33:56,480 And so and that plays a really important role. 512 00:33:56,480 --> 00:34:01,640 So that just helps, that adds on to the enhanced and it enhances 513 00:34:01,640 --> 00:34:04,800 the benefits of Omega threes and it works very similar to 514 00:34:04,800 --> 00:34:10,760 Omega-3. So that's why my Nordic Natural 515 00:34:10,760 --> 00:34:13,320 Fish Oil supplement has evening permers in it. 516 00:34:13,719 --> 00:34:15,239 Exactly. Yeah, Yeah. 517 00:34:15,520 --> 00:34:19,920 Because because you, you know, you want a balance of these fats 518 00:34:19,920 --> 00:34:23,120 in the cell membrane. You don't want to be overly 519 00:34:23,120 --> 00:34:28,280 loaded with any one of them. You'll have to have. 520 00:34:28,639 --> 00:34:32,880 And the more you have of one, the harder it is for others to 521 00:34:32,880 --> 00:34:35,639 get in there. OK. 522 00:34:36,040 --> 00:34:39,199 And so, so you, you really want to have a balance. 523 00:34:39,199 --> 00:34:43,400 So you know, whether that be that you cycle on and off, you 524 00:34:43,400 --> 00:34:47,840 take your fish oil and then say for a month you take flax oil 525 00:34:48,080 --> 00:34:50,400 and then you take some eating primrose oil. 526 00:34:50,639 --> 00:34:53,600 And then you're always getting plenty of linoleic acid that 527 00:34:53,600 --> 00:34:57,360 you're getting that from nuts, seeds, industrial seed oils, 528 00:34:57,360 --> 00:35:02,280 canola oil, vegetable oils, safflower oil, you know, all 529 00:35:02,280 --> 00:35:06,400 those plenty. All your grains are loaded. 530 00:35:06,560 --> 00:35:08,920 That's all Omega sixes. You're getting plenty of Omega 531 00:35:08,920 --> 00:35:12,960 sixes. So and the other interesting 532 00:35:12,960 --> 00:35:16,320 thing, and we're going to get a little heady here, but Omega 6 533 00:35:16,320 --> 00:35:20,560 and omega-3, they share the enzymes that convert them. 534 00:35:20,560 --> 00:35:24,680 How alpha linolenic acid can convert into EPA and then into 535 00:35:24,680 --> 00:35:29,080 DHA and linoleic acid can convert into GLA. 536 00:35:29,320 --> 00:35:32,760 Well, it's the same enzymes that do those conversions. 537 00:35:33,000 --> 00:35:36,440 So if you have or abundance of one, it's going to 538 00:35:36,440 --> 00:35:43,400 preferentially convert that one. So that's why and, and the 539 00:35:43,400 --> 00:35:47,320 newest recommendations that are coming out, we used to say you 540 00:35:47,320 --> 00:35:50,320 got to reduce the amount of Omega sixes you're consuming 541 00:35:51,600 --> 00:35:54,280 because they're they're driving up inflammation. 542 00:35:54,960 --> 00:35:57,000 And then you got to take Omega threes on top of that. 543 00:35:58,400 --> 00:36:01,160 The newest information that's coming out is saying actually 544 00:36:01,160 --> 00:36:05,360 you don't need to reduce your Omega sixes, you just have to up 545 00:36:05,360 --> 00:36:12,920 your Omega threes so and that way you can get somewhat more of 546 00:36:12,920 --> 00:36:17,080 a balance there between them. That actually kind of leads me 547 00:36:17,080 --> 00:36:23,880 to this very broad question that I have, but I think it's 548 00:36:23,880 --> 00:36:27,240 probably one that most people have right now at this point in 549 00:36:27,240 --> 00:36:33,560 the conversation is how do I know how much to take? 550 00:36:33,680 --> 00:36:37,240 How do I know what? And, and I think this might even 551 00:36:37,240 --> 00:36:41,040 be easier with our pets because I feel like especially if we are 552 00:36:41,560 --> 00:36:46,520 feeding a pet food from a small manufacturer who prides 553 00:36:46,520 --> 00:36:49,400 themselves on transparency. They, there's a, one in 554 00:36:49,400 --> 00:36:54,640 particular, probably a handful of them who I know I could call 555 00:36:54,640 --> 00:36:58,000 them up and find out in each recipe they have, what's the 556 00:36:58,000 --> 00:37:02,760 omega-3 to Omega 6 ratio? But for like us is humans, we're 557 00:37:02,760 --> 00:37:05,000 not. We're not eating out of a bag 558 00:37:05,000 --> 00:37:06,800 like that, right? Right. 559 00:37:06,800 --> 00:37:09,040 We don't eat the same thing every day. 560 00:37:09,040 --> 00:37:11,200 We don't need a standardized diet, right? 561 00:37:11,200 --> 00:37:14,120 And that's the biggest difference between human 562 00:37:14,120 --> 00:37:18,240 nutrition and animal nutrition is you can stand, you 563 00:37:18,240 --> 00:37:21,920 standardize the diets of animals so they can get the same thing 564 00:37:22,320 --> 00:37:24,440 every day. Whereas we're like all over the 565 00:37:24,440 --> 00:37:27,680 place, you know, so. Yeah. 566 00:37:27,680 --> 00:37:31,000 How do you know that? How do you know you how much to 567 00:37:31,000 --> 00:37:36,680 take is a great question. So I would say from a 568 00:37:36,680 --> 00:37:42,000 practitioner standpoint, I think the most scientifically, you 569 00:37:42,000 --> 00:37:44,120 know, accurate way to go about this. 570 00:37:44,120 --> 00:37:47,280 If we were, if we were to go down that path, that is, I would 571 00:37:47,440 --> 00:37:51,560 run an Omega index test. And there's a great company out 572 00:37:51,560 --> 00:37:55,480 there called Omega Quan and started by Doctor Bill Harris, 573 00:37:55,480 --> 00:37:57,880 who's one of the world's foremost researchers of Omega 574 00:37:57,880 --> 00:38:00,400 threes. And it's a little finger prick 575 00:38:00,400 --> 00:38:02,800 blood spot test. You just prick your finger just 576 00:38:02,800 --> 00:38:06,600 like a glucose test, you know, and you take a drop of blood, 577 00:38:06,600 --> 00:38:11,320 you put it on on this paper, it dries, put it in the mail, send 578 00:38:11,320 --> 00:38:14,720 it off to them, and then they analyze it and you get what's 579 00:38:14,720 --> 00:38:20,600 called your Omega index number. And so that can show you where 580 00:38:20,600 --> 00:38:27,120 you are on a range of from zero to 1112%. 581 00:38:27,120 --> 00:38:29,280 I think 12% is as high as it goes. 582 00:38:29,840 --> 00:38:34,240 And we want to be as humans, we want to be in the 8% or higher 583 00:38:34,240 --> 00:38:38,080 range. And unfortunately, most humans 584 00:38:38,080 --> 00:38:42,680 are in the 4% range, at least most Americans are in the 4% 585 00:38:42,680 --> 00:38:47,800 range, which is really low. So based on that, then you can 586 00:38:47,800 --> 00:38:54,040 say, oh, you know what, 2 grams, 2G of EPA and DHAA day is going 587 00:38:54,040 --> 00:38:59,440 to start to move that needle and increase your Omega index. 588 00:38:59,600 --> 00:39:04,160 You know, you, you can figure out how much you need of omega-3 589 00:39:04,160 --> 00:39:07,120 based on that. OK, so that's like the most 590 00:39:07,120 --> 00:39:09,480 scientific way really that you could go about it. 591 00:39:10,440 --> 00:39:15,440 I think if you were just curious, you know, like I don't 592 00:39:15,440 --> 00:39:18,240 take fish oil. I really don't eat cold water 593 00:39:18,240 --> 00:39:24,120 fish and if and and and and just as a side note here, if you 594 00:39:24,120 --> 00:39:27,920 think you're you're getting all the EPA and DHA you need from 595 00:39:27,920 --> 00:39:31,880 your fish and chips, that fried fish isn't doing it for you. 596 00:39:32,280 --> 00:39:36,520 So it just isn't doing it. And also it has to be cold water 597 00:39:36,520 --> 00:39:38,960 fish. The colder the water, the higher 598 00:39:38,960 --> 00:39:44,560 the amounts of EPA and DHA. OK, so warm water fish aren't 599 00:39:44,880 --> 00:39:49,440 really significant sources of of EPA DHA. 600 00:39:49,920 --> 00:39:52,840 Now if you're not a fish person, if you don't like eating 601 00:39:52,840 --> 00:39:56,680 seafood, you know taking omega-3, taking an omega-3, 602 00:39:56,680 --> 00:40:00,280 you're not alone Taking an omega-3 supplement is the best 603 00:40:00,280 --> 00:40:03,320 way to go about it. And what I would say is bare 604 00:40:03,320 --> 00:40:08,480 minimum, bare minimum 500 milligrams of combined EPA DHAA 605 00:40:08,480 --> 00:40:09,960 day. That's the bare minimum. 606 00:40:11,240 --> 00:40:15,160 But really from my perspective, from what I have seen anywhere 607 00:40:15,160 --> 00:40:22,240 from. 1000 milligrams or 1g to 2 grams, 2000 milligrams a day of 608 00:40:22,680 --> 00:40:28,560 EPA and DHA combined. So meaning that not just, and 609 00:40:28,560 --> 00:40:32,120 this is really important, Jessica, because a lot of people 610 00:40:32,120 --> 00:40:34,720 don't realize, they say, a lot of people say, you know why I 611 00:40:34,720 --> 00:40:37,360 take a fish oil supplement, Omega threes are in that and 612 00:40:37,360 --> 00:40:39,200 they'll say, oh, 1000 milligrams. 613 00:40:39,200 --> 00:40:42,520 Well, there might be 1000 milligrams of fish oil in that. 614 00:40:43,360 --> 00:40:47,880 But what you really want to look at is the amount of EPA and DHA 615 00:40:47,880 --> 00:40:51,600 that's in that serving size, because you can get 1000 616 00:40:51,600 --> 00:40:55,760 milligrams of fish oil, but you can have really low levels of 617 00:40:55,760 --> 00:40:59,080 EPA and DHA. So what I'm saying is you don't 618 00:40:59,080 --> 00:41:00,960 just want 1000 milligrams of fish oil. 619 00:41:01,160 --> 00:41:06,800 You want 1000 milligrams of E of combined EPA and DHA, whether 620 00:41:06,800 --> 00:41:12,080 that be you know 700 milligrams of EPA and 300 milligrams of DHA 621 00:41:12,200 --> 00:41:17,200 or whatever ratio thereof you want that you want the amount of 622 00:41:17,200 --> 00:41:22,320 EPA and the amount of DHA to add up to 1 to 2G a day. 623 00:41:22,320 --> 00:41:27,760 So for our pets, we want to be looking for the same things that 624 00:41:27,800 --> 00:41:30,800 EPA and DH. Do you want to look for the EPA 625 00:41:30,800 --> 00:41:31,840 and. DHA and. 626 00:41:31,920 --> 00:41:36,400 Now pets have a you know the the the numbers I just gave are for 627 00:41:36,400 --> 00:41:37,520 humans. Right. 628 00:41:37,640 --> 00:41:42,360 Yes. Our pets really don't need that 629 00:41:42,360 --> 00:41:48,240 much. So, OK, before, yeah, I turn 630 00:41:48,240 --> 00:41:52,480 back to pets. What when you say 1 to 2000 631 00:41:52,480 --> 00:41:57,680 milligrams, is that for when I look at like dosing on a 632 00:41:57,680 --> 00:42:01,880 package, whatever supplement, I'm looking at my understanding 633 00:42:01,880 --> 00:42:04,600 and I could be wrong about this, but my understanding is that is 634 00:42:05,360 --> 00:42:09,160 generally recommended for an average 100 LB human. 635 00:42:09,800 --> 00:42:14,280 Now the average male human today may be a lot more than 100 lbs. 636 00:42:15,120 --> 00:42:18,160 So is it still the same? Are you, what do you, what do 637 00:42:18,160 --> 00:42:21,640 you think about that? All right, So it's not so much 638 00:42:21,640 --> 00:42:24,840 weight based for people as it is for pets. 639 00:42:25,560 --> 00:42:27,840 That's it's very, it's very weight based. 640 00:42:27,880 --> 00:42:30,760 You know, if you look at dosing charts for pets, it's always 641 00:42:30,760 --> 00:42:35,720 looking at the the weight of the pet and then coming up with the 642 00:42:35,720 --> 00:42:39,440 amount based on that weight, which I don't have that chart 643 00:42:39,440 --> 00:42:40,960 memorized. So if you're going to ask me how 644 00:42:40,960 --> 00:42:46,040 much a pet has, how much a 10 LB cat needs, I'm not going to be 645 00:42:46,040 --> 00:42:49,960 able to tell you that. I can probably pull that up, but 646 00:42:49,960 --> 00:42:51,640 yeah, that's OK. OK. 647 00:42:51,960 --> 00:42:59,240 So there are no, we, you've talked a lot about cold water 648 00:42:59,240 --> 00:43:01,400 fish, colder the water the better. 649 00:43:02,880 --> 00:43:07,920 That doesn't necessarily mean my understanding that land animal, 650 00:43:07,920 --> 00:43:11,200 like if we're eating land animals, there's still maybe 651 00:43:11,200 --> 00:43:14,840 some omega-3, certainly Omega 6, we're just not getting the 652 00:43:14,840 --> 00:43:17,680 amounts that are optimal. Is that how? 653 00:43:18,320 --> 00:43:21,160 Well, every little bit counts. And, and so, and there's a 654 00:43:21,160 --> 00:43:24,680 difference that this is an important topic of discussion 655 00:43:24,680 --> 00:43:27,280 because, you know, as a nutritionist, and I've been 656 00:43:27,280 --> 00:43:30,960 doing this for 30 years, you know, there's so much spin out 657 00:43:30,960 --> 00:43:34,000 there. There's a lot of spin out there. 658 00:43:34,000 --> 00:43:37,080 And when you, you know, you hear people say, you know, red meats 659 00:43:37,080 --> 00:43:41,560 bad for you because you know, it increases inflammation and 660 00:43:41,880 --> 00:43:44,600 yadda, yadda, yadda. But they're not analyzing the 661 00:43:44,600 --> 00:43:46,280 quality of meat and they're there. 662 00:43:46,560 --> 00:43:49,640 There's nothing, there's nothing that's been done to look at the 663 00:43:49,640 --> 00:43:54,240 difference between grass fed, grass finished beef, which is 664 00:43:54,240 --> 00:43:58,080 going to have higher levels of Omega threes than Omega sixes 665 00:43:58,920 --> 00:44:04,360 versus a cow that's 100% grain fed, but corn and soybeans, 666 00:44:05,720 --> 00:44:08,040 which is going to be higher in Omega sixes. 667 00:44:08,760 --> 00:44:11,120 So, you know, there, there's a difference there. 668 00:44:11,120 --> 00:44:17,000 So the sort once again, sourcing and quality play a real, a real 669 00:44:17,000 --> 00:44:20,600 difference there. So you can get Omega threes from 670 00:44:20,600 --> 00:44:26,920 land animals like cows, bison, elk, you know, those, those, 671 00:44:26,920 --> 00:44:32,480 those can provide good sources of Omega threes, not to the 672 00:44:32,480 --> 00:44:37,160 degree of, you know, hot or mackerel or, you know, a serving 673 00:44:37,160 --> 00:44:40,480 of sardines or something like that, but certainly they will. 674 00:44:40,480 --> 00:44:43,600 And every little bit counts because The thing is, is if you 675 00:44:43,600 --> 00:44:48,000 get the more varied your diet is, the easier it is to meet 676 00:44:48,000 --> 00:44:52,360 your nutrient needs. And so, and the other thing 677 00:44:52,360 --> 00:44:55,760 that's really important for people to understand is that 678 00:44:55,760 --> 00:45:00,480 when you consume Omega threes and take an EPA and DHA and they 679 00:45:00,480 --> 00:45:04,040 go into the cell membranes like I talked about earlier, they get 680 00:45:04,040 --> 00:45:08,440 used on a daily basis. So they have to be replenished 681 00:45:09,280 --> 00:45:13,160 on a daily basis. And so I have AI have a three C 682 00:45:13,160 --> 00:45:16,040 rule that I always tell people about and that is consistency of 683 00:45:16,040 --> 00:45:20,400 consumption is critical. You have to consume them on a 684 00:45:20,400 --> 00:45:24,000 daily basis. And whether and if you wanted to 685 00:45:24,000 --> 00:45:28,760 do it by food, having a wide varied diet is really the 686 00:45:28,760 --> 00:45:33,880 easiest way and minimizing anything that can block the 687 00:45:33,880 --> 00:45:39,840 conversion of alpha linolenic acid into EPA and DHA because 688 00:45:39,840 --> 00:45:42,120 there are there are various things that can block that 689 00:45:42,120 --> 00:45:46,160 conversion. Things like chronic stress that 690 00:45:46,160 --> 00:45:50,640 every one of us is practically dealing with, you know, high 691 00:45:50,640 --> 00:45:56,440 blood sugar, insulin resistance, alcohol consumption, non 692 00:45:56,440 --> 00:45:58,520 steroidal anti-inflammatory drugs. 693 00:45:58,520 --> 00:46:00,280 What are some other blocking factors? 694 00:46:00,280 --> 00:46:05,320 Subclinical nutrient deficiencies of zinc and B3 and 695 00:46:05,320 --> 00:46:10,880 B6. So there are various things that 696 00:46:10,880 --> 00:46:16,800 can inhibit that conversion. If you wanted to enhance the 697 00:46:16,800 --> 00:46:22,360 conversion in of alpha linolenic acid in the EPA and THA, then 698 00:46:22,360 --> 00:46:24,840 stress management techniques, making sure you're taking a 699 00:46:24,840 --> 00:46:28,720 multivitamin to get those, to get those B vitamins, to get 700 00:46:28,720 --> 00:46:33,040 those minerals that you might have some subclinical nutrient 701 00:46:33,040 --> 00:46:37,640 deficiency is it's a low enough deficiency that it can impact 702 00:46:37,640 --> 00:46:40,640 the Physiology in a negative way, but not so much of A 703 00:46:40,640 --> 00:46:44,560 deficiency to have a deficiency syndrome. 704 00:46:44,720 --> 00:46:48,520 So like vitamin C deficiency, a full vitamin C deficiency would 705 00:46:48,520 --> 00:46:53,400 lead to scurvy, but a subclinical deficiency is enough 706 00:46:53,400 --> 00:46:57,360 to keep you from getting scurvy, but not enough to like really 707 00:46:58,000 --> 00:47:02,520 provide all the wide bearing benefits of vitamin C, say as an 708 00:47:02,520 --> 00:47:06,840 antioxidant, an immune supporter of stress management. 709 00:47:06,880 --> 00:47:13,600 Take a multivitamin, avoid NSAIDs, use other options like 710 00:47:13,600 --> 00:47:18,960 curcumin, boswellia, Omega threes, you know those types of 711 00:47:18,960 --> 00:47:23,320 things you know, and make sure that that the blood sugar is 712 00:47:23,320 --> 00:47:26,240 stable and not high. Those are all things that are 713 00:47:26,240 --> 00:47:30,360 that you can do to enhance the conversion of alpha linolenic 714 00:47:30,360 --> 00:47:34,720 acid into EPA and DHS. Stress Management, actually. 715 00:47:37,240 --> 00:47:41,800 Should be mandatory. Goodness gracious, I will say 716 00:47:41,800 --> 00:47:43,880 you triggered me with with multivitamin. 717 00:47:44,360 --> 00:47:49,200 I'm triggered by multivitamins. I just find that so many of them 718 00:47:49,200 --> 00:47:51,600 are craft. Oh, that's true. 719 00:47:51,600 --> 00:47:54,840 I mean, if you're yeah, yeah, I won't say any names, but yeah, 720 00:47:54,840 --> 00:47:58,000 there are, there are quite a quite a few bad ones out there 721 00:47:58,000 --> 00:48:01,000 with yeah. Yeah, yeah, I have. 722 00:48:01,840 --> 00:48:05,280 I pretty much, I used to take a multivitamin and then I just 723 00:48:05,280 --> 00:48:09,000 didn't notice any difference. And I've switched to taking 724 00:48:09,000 --> 00:48:15,120 various desiccated beef organ supplements and it is, I have, 725 00:48:15,200 --> 00:48:17,080 I've definitely noticed a difference because I don't eat 726 00:48:17,080 --> 00:48:21,480 organs, unlike my pets that eat a lot of organs. 727 00:48:21,560 --> 00:48:25,840 I just, I don't have the palate for it. 728 00:48:27,360 --> 00:48:31,920 I take the, the desiccated beef organs from from new, you know, 729 00:48:31,920 --> 00:48:35,120 a reputable source grass fed from New Zealand, all the 730 00:48:35,120 --> 00:48:38,040 things. But yeah, multivitamins trigger 731 00:48:38,040 --> 00:48:42,440 me for sure. I, I, I understand that. 732 00:48:42,440 --> 00:48:44,560 And, and if I could put your mind at ease, there's a lot of 733 00:48:44,560 --> 00:48:49,520 research that shows that, that they provide tremendous benefit 734 00:48:49,520 --> 00:48:51,800 too. And, you know, as long as you 735 00:48:51,800 --> 00:48:55,240 get a reputable company and take it with a meal, that's going to 736 00:48:55,240 --> 00:48:59,280 be, that's going to be the two most important things you can 737 00:48:59,280 --> 00:49:01,480 do. Get it from a reputable company, 738 00:49:01,800 --> 00:49:05,040 take it from take it with a meal, you know, and make sure 739 00:49:05,040 --> 00:49:08,280 that the forms, the forms of the vitamins and minerals are 740 00:49:08,280 --> 00:49:12,040 bioavailable forms, whether they be chelated minerals and 741 00:49:12,360 --> 00:49:19,120 activated bees, some like methylfolate, methylcobalamin, 742 00:49:19,200 --> 00:49:20,480 that type of thing. Yeah. 743 00:49:21,680 --> 00:49:23,840 Yeah, I've been trying to learn more about that. 744 00:49:25,200 --> 00:49:27,560 You may. I don't know if you do or don't 745 00:49:27,560 --> 00:49:30,560 appreciate my source, but I like Gary Brecca quite a bit. 746 00:49:31,000 --> 00:49:34,600 OK, OK. Trying to learn, trying to learn 747 00:49:34,600 --> 00:49:38,520 a little bit from from him on all of that. 748 00:49:38,520 --> 00:49:40,680 I don't. I haven't tested myself yet for 749 00:49:40,680 --> 00:49:44,120 the MHTFR, but that's a whole other. 750 00:49:45,000 --> 00:49:47,520 Yeah, yeah, yeah. That's, that's, that's, you 751 00:49:47,520 --> 00:49:51,880 know, I mean, I know that I have one of the one of the snips for 752 00:49:51,880 --> 00:49:54,320 that. So it's something that that I 753 00:49:54,320 --> 00:49:58,400 personally pay attention to runs in the family best genetics. 754 00:49:58,400 --> 00:50:03,800 So, you know, it's interesting. We're we're entering a time of 755 00:50:03,800 --> 00:50:08,000 precision medicine that that allows it to become highly 756 00:50:08,000 --> 00:50:13,080 personalized and which is exciting and it's a new frontier 757 00:50:13,600 --> 00:50:19,160 and nutritional genomics is a field that will revolutionize 758 00:50:19,520 --> 00:50:22,680 personal Wellness 100. I love that optimism. 759 00:50:25,000 --> 00:50:26,920 I see it. I see it, yeah. 760 00:50:27,240 --> 00:50:31,080 No, it is. I mean, obviously it's all about 761 00:50:31,080 --> 00:50:34,680 supply and demand and the more people that demand it, you know, 762 00:50:34,680 --> 00:50:39,800 that's where things will head. So with that, I appreciate all 763 00:50:39,840 --> 00:50:43,680 of the wisdom that you have shared with us today to get more 764 00:50:43,680 --> 00:50:46,040 people, whether it is for themselves or their pets or 765 00:50:46,040 --> 00:50:50,000 hopefully both to start thinking a little bit more about what we 766 00:50:50,000 --> 00:50:55,680 put on the plate or even the the pills that we throw down our 767 00:50:56,080 --> 00:50:58,040 down our throats, whatever it may be. 768 00:50:58,040 --> 00:51:02,720 It can be really simple, but also we need to understand the 769 00:51:02,720 --> 00:51:05,240 why before we can make it simple I think. 770 00:51:05,880 --> 00:51:09,360 Yeah, absolutely, absolutely. You know, I think understanding 771 00:51:09,360 --> 00:51:16,840 the why is critical because that provides the motivation and and 772 00:51:17,800 --> 00:51:21,520 the dedication that's necessary to do something consistently. 773 00:51:21,840 --> 00:51:25,120 And Wellness take and Wellness takes that, whether it's for our 774 00:51:25,120 --> 00:51:31,040 pets or for ourselves, it takes a driving why that leads to 775 00:51:31,040 --> 00:51:34,000 dedicated, consistent. For I could not have said it 776 00:51:34,000 --> 00:51:37,480 better so we'll end there. Thank you again for everything. 777 00:51:38,000 --> 00:51:40,840 Guys. If you have any comments 778 00:51:40,840 --> 00:51:44,000 questions, please let me know and I would be happy to pass 779 00:51:44,000 --> 00:51:46,840 them along. Judah, where can people you just 780 00:51:46,880 --> 00:51:48,640 want to send them to Nordic Naturals. 781 00:51:48,640 --> 00:51:49,080 How do you? Yeah. 782 00:51:49,080 --> 00:51:52,400 If they're, if they, if they're interested in, you know, in 783 00:51:52,400 --> 00:51:57,960 using a, a a high quality omega-3 fish oil supplement, you 784 00:51:57,960 --> 00:52:02,200 can go to nordicnaturalscom. You can find product there. 785 00:52:02,760 --> 00:52:04,960 You can go to your local health food store. 786 00:52:05,280 --> 00:52:10,040 You can go to your typically your local pet store as well, so 787 00:52:10,160 --> 00:52:13,280 or if you'd like to shop online, it's online there also. 788 00:52:13,280 --> 00:52:17,440 So, well, I definitely, I mean, I use the products, which is why 789 00:52:17,440 --> 00:52:19,280 I reached out to you to begin with. 790 00:52:19,400 --> 00:52:23,960 And I appreciate all of the knowledge that you are willing 791 00:52:23,960 --> 00:52:27,520 to give out to people and for you to come on the podcast. 792 00:52:27,520 --> 00:52:32,080 So you guys have a fabulous rest of your week. 793 00:52:32,080 --> 00:52:34,920 Thank you for hanging out with us for a little while and give 794 00:52:34,920 --> 00:52:38,000 some extra love to your pets from both me and Judah this 795 00:52:38,000 --> 00:52:40,200 week. Thank you so much.