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Welcome back pet parent, I have 
something a little bit different

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for you today, but something 
that is kind of passionate for 

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me because y'all know I am a 
long time cat lady. 

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I have had at least one cat in 
my life since the day I turned 

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18, the day I moved out. 
And I still have cats today, 

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even though most of you know me 
for dogs. 

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And that's OK. 
I am a canine nutritionist. 

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I'm a holistic pet health coach,
but I work with both dogs and 

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cats because I love them both 
equally. 

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And today's guest is Sally 
Williams, and she's here to talk

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to us today about a really cool 
nonprofit called Mission Meow. 

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And I just please stick in for 
this because I think this is 

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going to be this is yes. 
I'm probably going to ask you to

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check it out and donate at the 
end. 

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But I promise you, this is not 
gonna be like a sales pitch. 

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We're not gonna be like playing 
the Sarah McLachlan song for 

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you. 
That's not how I roll. 

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But I am very curious. 
First of all, thank you so much 

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for being here with me today, 
Sally. 

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It has been such a pleasure to 
just kind of know that you're 

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out there in my sphere of people
that I know because you have 

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such great energy and I 
appreciate what you do. 

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So if you wouldn't mind starting
off by just telling me a little 

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bit about like you and I know 
you have a big history and in 

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the nonprofit space. 
And so I just like to learn a 

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little bit about like how you 
got into all of this. 

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Sure. 
Hi and thank you Jessica for so 

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much for having me. 
I'm thrilled to be here and be a

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guest on the show and introduce 
Mission Meow to more people as 

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we were talking before we 
started recording. 

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It is honestly the greatest joy 
of my life along with my family 

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and my my kitties and I like 
you. 

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I may have 3 cats but I am a 
true animal lover and I've had 

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dogs and cats my whole life but 
I feel like my mom. 

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It was the beginning of all 
this. 

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When my mom was pregnant with 
me, our cat Sandy slept on me on

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her belly. 
And when I was born, Sandy slept

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in the bassinet with me, and 
that was it. 

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It was like this unbreakable 
bond with cats was formed. 

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And we had a dog at the time 
too, this gorgeous Basset Hound 

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named Callie, who I adored. 
But Callie couldn't make it up 

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into the bassinet with me. 
You know, Basset Hound and all 

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that. 
She. 

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Wanted. 
Yeah, yeah. 

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And. 
That bond just just grew and 

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grew and grew and grew. 
There's never been a point in my

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life where there wasn't a cat 
with me. 

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Even in in college, I broke the 
room rolls and had a cat in my 

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dorm room. 
So cats have just always been a 

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big part of my life. 
I think I was a pet sitter at a 

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very young age. 
I was one of those kids who went

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around to the neighbors and said
if you ever need somebody to 

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feed your cats, I'm happy to do 
it. 

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And I always just wanted to be 
around cats. 

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And then my career took me a 
different way and worked retail 

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for many, many years. 
And then something happened in 

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my late 30s where I started to 
not feel well. 

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And this all ties into how all 
of this started. 

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And I couldn't work. 
I got sick with multiple 

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autoimmune disorders but had an 
amazing Doctor Who said to me, I

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think you should volunteer. 
Volunteering is very healing. 

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Find something where you don't 
have to have a set schedule. 

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Without thinking, tell me what 
you would do. 

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I'm like, well, I would want to 
pet cats, he said. 

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So go find a place where you can
pet cats. 

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And I did that. 
And I went to a local shelter 

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and became a volunteer and then 
became an adoption counselor and

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inevitably studied behavior, 
studied animal Reiki, just 

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really immersed myself in that 
world. 

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And then one of my cats was 
diagnosed with cancer and I, we 

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decided to treat. 
He had a nasal tumor. 

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We knew with treatment we would 
get the gift of time. 

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And that's really what we 
wanted. 

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Brody was 13 years old and we 
just really wanted more time 

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with him, Good time. 
We were very mindful. 

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This wasn't about us, but we 
thought he could get good 

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quality of life. 
But when I was at the vet's 

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office, I was hearing all these 
conversations and for the first 

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time, I heard the term economic 
euthanasia and was horrified 

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that people might have to put a 
cat or a dog to sleep, even 

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though the cancer could be 
treatable or they would get 

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time. 
And that's where the first 

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nonprofit came from. 
I founded something called the 

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Brody Fund, and for eight years 
we gave grants to families that 

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couldn't afford cancer 
treatment. 

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And it was amazing until I just,
I didn't realize I've been in, 

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you know, a volunteer in the cat
sector for a long time, 

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volunteer with in different ways
with local nonprofits. 

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Never experienced burnout. 
Did not know that it would 

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happen as a nonprofit director, 
but I was so immersed in the pet

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cancer world. 
It became overwhelming and sad. 

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And we as a board got together, 
made the very challenging 

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decision after a long period of 
time that we were going to close

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the Brody Fund. 
It had done amazing work. 

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We threw it off and quite a 
fashion, had a big party, gave 

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legacy grants. 
We made it very proud. 

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And then I took some time off 
and I thought it was 

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interesting. 
I was listening to podcasts like

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crazy at that point. 
So we were just coming out of 

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COVID. 
Everybody, I think, was 

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listening to podcasts to that 
point. 

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And there were two that really 
changed my life. 

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When was the J Shitty one about 
burnout where I could recognize 

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what was going on and this was 
normal, what I was experiencing?

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And the second one was a Brené 
Brown one where the the guest 

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kind of took over the interview 
and told her that she was doing 

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too much and she needed to take 
time off and get bored. 

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That really struck me as 
something bored. 

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And she said, I don't mean antsy
bored, bored, like your mind is 

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clear. 
And I thought, gosh, I can't 

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remember the last time that 
happened. 

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And I did it. 
And I took this time to myself. 

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Lucky. 
I have a very supportive 

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husband, and I spent a lot of 
time outside in nature. 

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And one day it hit me. 
I miss running a nonprofit. 

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That's what I'm missing. 
There are so many other things I

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could be doing. 
I could go back to work in the 

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traditional sense, but I really 
missed a nonprofit. 

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And I recognize at that point 
that's my calling. 

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This is what I should be doing. 
It's very purpose driven. 

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That's not financial driven. 
It's not going to make me 

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$1,000,000, but it feeds my soul
in a way that nothing else did. 

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That was it. 
OK, so now I know that's what I 

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want to do. 
And then it becomes who do I 

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help? 
OK, I have a lot of experience 

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in the cat world. 
I have a background in behavior.

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I'm volunteering for 
organizations, one in particular

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that had a very successful Cat 
Cafe adoption center. 

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They hosted conventions and yet 
COVID really impacted them and 

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they had to downsize, move to a 
different location. 

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And I thought, well, if an 
organization that's that well 

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known that well run is dealing 
with these challenges, where 

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else is it happening? 
So I became a keyboard warrior 

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and just start playing New York 
State Cat Rescue, closing 

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Colorado Cat Rescue, just going 
state by state by state with 

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different, you know, changing 
the words up a little bit, but 

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still the general idea. 
And it was clear that this was 

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happening all across the 
country. 

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And the reality is that a lot of
these groups, the small feline 

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centric nonprofits, they're the 
grassroots organizations, they 

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are really at the heart of the 
problem. 

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Many of them are doing TNR and 
many of them are taking the 

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senior cats, the special needs 
cats. 

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Many of them have the contracts 
with the counties in the towns 

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for the stray cats coming in to 
have the, you know, to have the 

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ferals coming in to be doing the
TNR. 

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If these organizations are 
struggling, we the cat community

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are in big trouble. 
So I had, all right, here's my 

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nonprofit. 
Now I know who I want to help. 

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And then it became, how do I 
help? 

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And I thought, well, it can rule
out the things I don't want to 

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do. 
When I had the Brody Fund, we 

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were very event driven and 
fundraising in the very 

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traditional way of individual 
donors. 

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And it's a lot of work. 
The parties are fun, right? 

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When you have events, there are 
a lot of fun. 

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But I will say this, they cost 
money and the outcomes are 

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unpredictable. 
The ones that you think are 

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going to be fantastic sometimes 
can flop. 

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And the little ones you think 
might not do anything end up 

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being a really a gem of a 
fundraiser. 

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But I thought, well, all right, 
let's eliminate those. 

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How can I hit the ground running
fast and raise a lot of money 

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quickly? 
Because if my mission now as I 

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know who I want to help, these 
small orgs don't, they don't 

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need a $500 grant. 
They need a big grant that can 

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really change things for them 
and help them grow. 

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Because that's they don't get 
those. 

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When you do your research, you 
find out they get small 

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community grants, which are 
wonderful. 

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They'll get a occasionally a 
larger chunk of private donor 

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will give them a nice size, but 
nothing like 10,012. 

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They they don't get those again 
back out in the backyard, 

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swinging in the hammock with my 
cat, thinking, OK, you know, now

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I I've got got The Who I want to
help. 

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What's the name and how do we 
get to the big money? 

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My cat when I kept putting out 
there, what's my mission? 

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What's my mission? 
Just let out a tiny little meow.

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There it is. 
We're mission meow. 

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That's the name came and then it
was OK. 

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Now how do we get started? 
I reached out to two people in 

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the cat world, said I need 2 
board members to be able to form

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a fancy three. 
They agreed, had my foundation 

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of the organization and then it 
was OK. 

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Fundraising. 
The thing that nobody wants to 

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do, nobody wants to talk about. 
I'm actually quite passionate 

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about it and oddly it came to me
and it's a sad situation, but it

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nevertheless it was the 
inspiration. 

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The town next to me had a family
that had had a fire. 

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They lost their house, lost 
everything, and you know what 

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happens when the communities 
come together. 

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But what I found really 
interesting is, was it just the 

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community members? 
It was the local businesses and 

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they had a whole weekend. 
They did sipping shops, they had

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private parties. 
They gave a percentage of sales.

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That raised a lot of money. 
And I thought, that's it. 

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I can business crowdfund, I can 
reach out to businesses in the 

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cat community and ask if they 
will contribute and be the 

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foundation of our organization. 
So that was kind of the genesis 

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of it. 
And then it became OK. 

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Then there's the details. 
How often are we going to 

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collect this money? 
How often are we going to give? 

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And we just came up with a very,
a very simple way of doing it. 

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We give quarterly, we give in 
January, April, July and 

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October. 
And we do that for two reasons. 

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One is it's less stress on 
anybody you're asking. 

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Only need to give 4 * a year. 
That's it. 

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The rest of the time you could 
be helping local organizations 

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or not help at all. 
If you're a small business, 

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maybe you don't have the 
bandwidth to do more. 

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So just 4 * a year. 
It also allows Michigan meow the

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downtime we need, right? 
So we have a big fundraising 

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month, then we reorganize, we 
give the grants, we do check 

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ceremonies, that takes a whole 
month. 

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Then we start the grant process 
again. 

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We take applications for two 
weeks. 

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We vet them for almost 2 weeks. 
We choose it, and we start that 

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fundraising all over again. 
And probably in your mind, 

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you're thinking, well, why do 
you have to fundraise if you 

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have business partners, They are
the foundation. 

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We know that we now we have 82 
business partners that are going

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to be contributing. 
But to give a really big grant, 

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we need individual donors as 
well. 

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So in the fundraising month, 
which we just had in April, we 

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tell the story of the 
organizations we pick. 

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So let's use this example. 
We had two in April. 1 was LIC 

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00:12:13,120 --> 00:12:16,560
Feral Feeders which means Long 
Island City Feral Feeders and 

228
00:12:16,560 --> 00:12:21,400
they are a TNR organization 
founded and run by women and 

229
00:12:21,400 --> 00:12:25,360
they are an urban organization 
so you can imagine what TNR 

230
00:12:25,360 --> 00:12:28,480
looks like there. 
They find themselves in alleys 

231
00:12:28,480 --> 00:12:32,600
and then situations that are not
ideal and they are out there 

232
00:12:32,600 --> 00:12:36,920
doing this hard work and they 
needed a safe place to have cats

233
00:12:36,920 --> 00:12:41,120
pre surgery, post surgery and 
before they are released and 

234
00:12:41,120 --> 00:12:43,200
they needed cameras and some 
equipment. 

235
00:12:43,200 --> 00:12:46,680
So that was 1 grant. 
The other grant is Tomato Foster

236
00:12:46,680 --> 00:12:49,680
Club in New Orleans which I just
think I don't. 

237
00:12:49,680 --> 00:12:52,320
I never even asked them where 
the tomato part came from and it

238
00:12:52,320 --> 00:12:54,520
may be in their grant 
application but I think it's a 

239
00:12:54,520 --> 00:12:57,160
call name. 
Probably is a cat named Tomato. 

240
00:12:57,800 --> 00:13:01,240
Their focus are special needs 
kittens and their grant 

241
00:13:01,240 --> 00:13:05,720
application was for 8 incubators
and the oxygen so that they can 

242
00:13:05,720 --> 00:13:11,840
save the neonates, the special 
needs orphan kittens that, you 

243
00:13:11,840 --> 00:13:14,960
know, without an incubator, 
you're, you're piecemealing 

244
00:13:14,960 --> 00:13:17,040
things together. 
You know, you have a bottle 

245
00:13:17,040 --> 00:13:19,120
warmer, you've got all these 
little things for under a 

246
00:13:19,120 --> 00:13:23,080
blanket like the old school, you
know, those little yeah, rubbery

247
00:13:23,080 --> 00:13:25,440
warmers. 
I mean, you're doing it that way

248
00:13:25,440 --> 00:13:29,040
and you can do it, but having 
incubators is priceless. 8 

249
00:13:29,040 --> 00:13:31,200
incubators. 
That's going to save a lot of 

250
00:13:31,200 --> 00:13:34,080
lives. 
So what we do in that time frame

251
00:13:34,080 --> 00:13:37,400
is we tell all about these 
organizations, what makes them 

252
00:13:37,400 --> 00:13:40,520
so special. 
We interview people, we'll share

253
00:13:40,520 --> 00:13:43,600
adoption stories, all these 
different things. 

254
00:13:43,600 --> 00:13:47,960
And now our individual donors 
get to see the heart of these 

255
00:13:47,960 --> 00:13:51,200
organizations and what makes 
them so special. 

256
00:13:51,920 --> 00:13:55,360
And that's kind of how that's 
how the whole process works for 

257
00:13:55,360 --> 00:13:56,800
us. 
And then there's a whole other 

258
00:13:56,800 --> 00:13:58,920
side that I can tell you, but 
you might have questions. 

259
00:13:59,000 --> 00:14:01,560
I can tell you about the 
business partners side of things

260
00:14:01,560 --> 00:14:04,600
too. 
But my favorite part is telling 

261
00:14:04,600 --> 00:14:08,520
their stories because I want 
people to know how special they 

262
00:14:08,520 --> 00:14:10,680
are. 
So the support continues well 

263
00:14:10,680 --> 00:14:13,360
beyond after Mission. 
Meow gives them the money. 

264
00:14:14,200 --> 00:14:17,840
Yeah, Well, that so 
storytelling, marketing is 

265
00:14:17,920 --> 00:14:20,640
something I'm very actually 
passionate about. 

266
00:14:20,640 --> 00:14:23,160
I love it. 
I think, you know, organic 

267
00:14:23,560 --> 00:14:26,360
content creation stems from 
storytelling. 

268
00:14:26,360 --> 00:14:29,400
And I just love that you kind of
embody that. 

269
00:14:29,440 --> 00:14:32,200
And I do have questions but 
really quickly I'm just feeling 

270
00:14:32,200 --> 00:14:36,280
really called to say this 
because I think I don't know who

271
00:14:36,280 --> 00:14:39,760
else out there may need to hear 
this, but apparently I needed to

272
00:14:39,760 --> 00:14:41,840
hear this today. 
And so I'm just going to tell 

273
00:14:41,840 --> 00:14:44,200
the story really quickly. 
Sally and I were supposed to 

274
00:14:44,200 --> 00:14:49,400
record 3 days from now and I 
messaged her and I was like, is 

275
00:14:49,400 --> 00:14:51,960
there any way you can record 
tomorrow instead? 

276
00:14:52,000 --> 00:14:55,160
And she was amazing. 
Was like of course we can record

277
00:14:55,160 --> 00:14:58,120
tomorrow. 
And so you just told the story 

278
00:14:58,120 --> 00:15:01,200
about listening to J Shuddy and 
Brené Brown. 

279
00:15:01,240 --> 00:15:05,640
And when you started talking 
about the guest taking over and 

280
00:15:05,640 --> 00:15:08,640
telling her that she needs to be
bored, I, I don't know if you 

281
00:15:08,640 --> 00:15:10,560
saw me, I was literally over 
here crying. 

282
00:15:10,880 --> 00:15:14,280
And it was. 
What are you doing but OK? 

283
00:15:15,400 --> 00:15:19,120
And it's so random, but I think 
the universe works in really 

284
00:15:19,120 --> 00:15:20,680
strange ways. 
And so I just want to 

285
00:15:20,680 --> 00:15:25,000
acknowledge that like I received
that message and I feel like I 

286
00:15:25,000 --> 00:15:29,040
feel like maybe all of this 
happened and we rescheduled and 

287
00:15:29,040 --> 00:15:31,320
you were supposed to tell me 
that and I'm supposed to call 

288
00:15:31,320 --> 00:15:34,200
this out because I don't know if
anybody else needs to hear this.

289
00:15:34,520 --> 00:15:37,720
But I feel like for me, like I 
needed to hear that message. 

290
00:15:37,760 --> 00:15:40,640
I listen to Bernie Brown, but 
not regularly. 

291
00:15:40,640 --> 00:15:43,400
And I didn't, I didn't hear that
particular podcast. 

292
00:15:43,800 --> 00:15:46,440
I feel like I needed to hear 
that with like everything going 

293
00:15:46,440 --> 00:15:48,840
on in my life and what I'm doing
right now. 

294
00:15:48,840 --> 00:15:53,000
I feel like that's exactly, I 
don't know, it just hit me and I

295
00:15:53,000 --> 00:15:55,880
it literally, I was like trying 
so hard not to cry. 

296
00:15:55,880 --> 00:15:58,080
I'm like, I'm crying right now 
and this is. 

297
00:15:58,880 --> 00:16:03,840
Fine. 
It was such an awakening for me.

298
00:16:03,840 --> 00:16:07,960
It was like I was meant to hear 
that. 

299
00:16:08,160 --> 00:16:11,360
I mean, look what happened. 
I don't think any of this would 

300
00:16:11,360 --> 00:16:16,000
have happened had I not been 
listening that day and really 

301
00:16:16,160 --> 00:16:21,160
felt it, like Raw felt it and 
was this is what I need to do, 

302
00:16:21,360 --> 00:16:25,600
this is what I have to do. 
You have to listen to these 

303
00:16:25,600 --> 00:16:28,480
messages. 
I mean, I've had so many in my 

304
00:16:28,480 --> 00:16:32,040
life that when I was going in 
One Direction and something 

305
00:16:32,040 --> 00:16:35,280
happened in a door shut that 
pushed me in another way and I 

306
00:16:35,280 --> 00:16:38,880
ended up where I was supposed to
be and I was fighting for some 

307
00:16:38,880 --> 00:16:41,480
reason going one way and there. 
Were. 

308
00:16:41,760 --> 00:16:45,000
Roadblocks that I kept like, Oh 
no, I've got to push past that 

309
00:16:45,000 --> 00:16:48,600
when no, those roadblocks were 
there so that I would move in 

310
00:16:48,600 --> 00:16:53,440
another way. 
Yeah, I believe that so much. 

311
00:16:53,600 --> 00:16:56,280
Glad that you that you've 
received something that you 

312
00:16:56,400 --> 00:17:01,360
needed to beyond just having a 
wonderful conversation about a 

313
00:17:01,360 --> 00:17:04,800
world that we care deeply about.
Yeah. 

314
00:17:04,800 --> 00:17:07,839
So I just, yeah, I just wanted 
to put that out there in case 

315
00:17:07,839 --> 00:17:11,880
somebody listening also, I don't
know, maybe you heard, maybe you

316
00:17:11,880 --> 00:17:13,680
heard that message the same time
I did. 

317
00:17:13,680 --> 00:17:17,440
But I want to acknowledge that 
it it's, it's a pretty powerful 

318
00:17:17,440 --> 00:17:20,040
message. 
And I think it's very certainly 

319
00:17:20,040 --> 00:17:25,200
in our society today, like 
counter culture to do that to to

320
00:17:25,200 --> 00:17:27,200
pause. 
Like we're definitely live in 

321
00:17:27,200 --> 00:17:31,240
like a whole hustle culture, 
which I feel especially for 

322
00:17:31,240 --> 00:17:35,080
women is, is not healthy at all.
Yeah. 

323
00:17:35,080 --> 00:17:37,560
So being bored. 
Goodness. 

324
00:17:38,240 --> 00:17:42,240
I love the way that it that she 
explained it that not, you know,

325
00:17:42,240 --> 00:17:44,360
when you get bored and you just 
get uncomfortable. 

326
00:17:44,600 --> 00:17:48,640
But yeah, antsy bored. 
This guest said no, I'm talking 

327
00:17:48,640 --> 00:17:53,920
about past that past that point 
to where you're completely your 

328
00:17:53,920 --> 00:17:58,320
mind is completely freed up and 
the space is available for 

329
00:17:58,320 --> 00:18:00,720
what's supposed to come next to 
come in. 

330
00:18:00,720 --> 00:18:04,280
And when it does, you're going 
to be like, and I reached, I 

331
00:18:04,280 --> 00:18:07,560
mean, I hadn't read a book at 
that point. 

332
00:18:07,560 --> 00:18:10,200
I couldn't even tell you. 
I was so busy all the time. 

333
00:18:10,200 --> 00:18:13,160
I wasn't reading books. 
I wasn't going to parks anymore.

334
00:18:13,160 --> 00:18:17,960
I wasn't getting out in nature. 
I wasn't really giving my cats 

335
00:18:18,040 --> 00:18:21,040
what they needed. 
They're being met either. 

336
00:18:21,040 --> 00:18:25,040
And all of that happened. 
And now I have this amazing 

337
00:18:25,040 --> 00:18:29,280
gift, which is also now taking 
up an enormous amount of time. 

338
00:18:29,280 --> 00:18:31,200
And I'm back in that hustle 
world. 

339
00:18:31,560 --> 00:18:35,520
But that's always back here. 
I'm taking some time off coming 

340
00:18:35,520 --> 00:18:39,600
up because I said I need for me 
to plug in and recharge means to

341
00:18:39,600 --> 00:18:41,800
actually unplug. 
And that's what I'm going to be 

342
00:18:41,800 --> 00:18:44,360
doing soon. 
And if we don't do that, I feel 

343
00:18:44,360 --> 00:18:48,040
like I know for me personally 
that I've had health issues when

344
00:18:48,040 --> 00:18:52,240
I pushed and pushed and pushed 
and mission meow gives me so 

345
00:18:52,240 --> 00:18:54,720
much more than I could ever 
imagine. 

346
00:18:54,720 --> 00:18:58,320
I get very emotional when I get 
really deep talking about it, 

347
00:18:58,640 --> 00:19:03,720
but it still needs me to take 
time off and, you know, take 

348
00:19:03,720 --> 00:19:06,920
care of myself so that I can. 
Especially these days, I feel 

349
00:19:06,920 --> 00:19:08,720
like the world is more 
complicated. 

350
00:19:08,720 --> 00:19:14,320
At least I, I'm 58, I'll be 59 
this year and then my 59 years. 

351
00:19:14,320 --> 00:19:18,080
I feel like this right now has 
been a very the most challenging

352
00:19:18,080 --> 00:19:22,600
time externally too. 
Yeah, just mean I've had, I've 

353
00:19:22,600 --> 00:19:25,640
had lot, you know, losses in my 
life and all that, but just I 

354
00:19:25,640 --> 00:19:29,160
felt so much heaviness in the 
world recently and as a 

355
00:19:29,160 --> 00:19:33,320
sensitive person, it's it's a 
challenging space to navigate 

356
00:19:33,360 --> 00:19:38,360
because I want to be giving so 
much to the organizations and 

357
00:19:38,360 --> 00:19:40,880
that now they're in need more 
than ever. 

358
00:19:40,880 --> 00:19:44,880
But on the flip side, we have 
our business partners who are 

359
00:19:44,880 --> 00:19:47,400
also experiencing challenges 
too. 

360
00:19:47,720 --> 00:19:52,360
And this is a unique place to be
that I have two sides that are 

361
00:19:52,360 --> 00:19:57,480
both being tested right now and 
we want to support both of them 

362
00:19:57,960 --> 00:20:00,520
because my our business partners
are like family to me. 

363
00:20:00,520 --> 00:20:04,280
I feel so incredibly lucky that 
they are. 

364
00:20:04,920 --> 00:20:07,560
If you're thinking everybody 
needs to buy things for your 

365
00:20:07,560 --> 00:20:10,920
pets, this is not to push any 
businesses. 

366
00:20:11,880 --> 00:20:15,000
But seriously, our business 
partners are partners because 

367
00:20:15,000 --> 00:20:18,920
they love the cat community, 
they love the animal community, 

368
00:20:19,120 --> 00:20:21,880
they love giving back. 
They don't have to. 

369
00:20:22,280 --> 00:20:25,640
They made a choice to do this 
and I am. 

370
00:20:25,640 --> 00:20:30,120
So I just love them all so much.
And I have really, I honestly, 

371
00:20:30,120 --> 00:20:33,200
if I was to have a conversation 
with a business and I didn't 

372
00:20:33,200 --> 00:20:37,280
feel like we're not quite 
aligning, I don't think they 

373
00:20:37,280 --> 00:20:41,720
would be a part of Mission Meow.
Yeah, the energy of that is 

374
00:20:41,720 --> 00:20:45,800
really important to me and I 
don't know how to do anything 

375
00:20:45,800 --> 00:20:49,040
other than lead with my heart 
and have a very personal 

376
00:20:49,040 --> 00:20:52,000
relationship with somebody. 
So if that's not something that 

377
00:20:52,040 --> 00:20:54,640
fits for them, probably Mission 
Meow is not the right 

378
00:20:54,640 --> 00:20:57,680
organization for them. 
It's just the fact of how we 

379
00:20:57,680 --> 00:21:01,480
are. 
Yeah, so with Mission Meow, I 

380
00:21:01,480 --> 00:21:04,080
actually, and I don't know if 
I've ever told you this, I 

381
00:21:04,080 --> 00:21:08,280
started in this world, this pet 
space with doing TNR. 

382
00:21:08,320 --> 00:21:12,720
That's how I started and it was.
I'm also a very empathetic 

383
00:21:13,080 --> 00:21:17,240
person who feels everyone's 
energy very intensely. 

384
00:21:17,240 --> 00:21:22,720
I've actually had to work very 
hard at trying to not 

385
00:21:22,720 --> 00:21:24,360
internalize other people's 
energy. 

386
00:21:25,400 --> 00:21:28,640
It's, yeah, it's, it's it's a 
thing that I'm still working on,

387
00:21:28,640 --> 00:21:32,120
quite honestly, especially if I 
meet somebody new that I'm. 

388
00:21:32,400 --> 00:21:34,840
Challenging because you don't 
want to completely shut 

389
00:21:34,840 --> 00:21:36,440
everything out like I don't 
believe in. 

390
00:21:36,440 --> 00:21:39,560
Like if, if people understand 
Reiki, you can set a protective 

391
00:21:39,560 --> 00:21:43,200
bubble and keep everything out. 
But keeping everything out to me

392
00:21:43,200 --> 00:21:45,560
isn't good either. 
So it's finding that balance of 

393
00:21:45,560 --> 00:21:50,200
letting enough in where you 
remain human and empathetic and 

394
00:21:50,200 --> 00:21:52,520
kind, but also it's not hurting 
you. 

395
00:21:53,000 --> 00:21:54,120
Right. 
Yeah. 

396
00:21:54,480 --> 00:21:58,680
And so, you know, this was back 
in my early 20s when I was doing

397
00:21:58,680 --> 00:22:02,120
TNR and I got burnt out really 
quickly just because. 

398
00:22:02,680 --> 00:22:06,040
TNR is hard work. 
It's it's, I don't mean just 

399
00:22:06,040 --> 00:22:08,200
physically challenged. 
It's emotionally very 

400
00:22:08,200 --> 00:22:11,040
challenging. 
It is and honestly that first 

401
00:22:11,040 --> 00:22:15,920
time I had to let cats back 
outside, I was like, that killed

402
00:22:15,920 --> 00:22:17,200
me. 
Killed me. 

403
00:22:17,200 --> 00:22:20,040
Cuz I'm like, I understand 
logically that these are not 

404
00:22:20,040 --> 00:22:25,040
adoptable animals, but like you 
care for them so much even 

405
00:22:25,040 --> 00:22:27,240
though you've never, they've 
never let you touch them. 

406
00:22:29,640 --> 00:22:34,760
Yeah, but I'm so I have, I've 
always had a soft spot in my 

407
00:22:34,760 --> 00:22:38,400
heart for cats and so. 
And it is definitely I also 

408
00:22:38,440 --> 00:22:43,080
always talk to people anytime I 
do like a cat centric episode, 

409
00:22:43,080 --> 00:22:45,720
which I don't, but I mean, I try
to do at least a few times a 

410
00:22:45,720 --> 00:22:50,080
year because it is, it's 
important for me that I do that 

411
00:22:50,080 --> 00:22:52,680
because I feel like that's like 
it grounds me a little bit back 

412
00:22:52,680 --> 00:22:54,920
to my roots and, and where I 
came from. 

413
00:22:55,240 --> 00:22:59,120
I mean, the fact that I do still
have cats, but it is, I think a 

414
00:22:59,120 --> 00:23:02,680
lot harder. 
I think there are certainly like

415
00:23:02,680 --> 00:23:04,440
cats rule the Internet. 
Don't get me wrong. 

416
00:23:04,440 --> 00:23:07,400
Like, you know, there are cat 
memes everywhere and everybody 

417
00:23:07,680 --> 00:23:10,560
likes, you know, laughing and 
sharing cat memes. 

418
00:23:12,200 --> 00:23:17,440
But there is a very different 
feeling, I think for not all 

419
00:23:17,440 --> 00:23:22,040
people, of course, but for a lot
of people in in our society that

420
00:23:22,040 --> 00:23:25,120
like, we just, we care for dogs 
and cats differently. 

421
00:23:26,720 --> 00:23:30,960
And so it has to be really it, 
it, it has to just have an extra

422
00:23:30,960 --> 00:23:33,320
layer of challenge, I guess is 
is. 

423
00:23:33,360 --> 00:23:36,600
Where I'm going, we work very 
hard in the cat community 

424
00:23:36,920 --> 00:23:40,400
because yes, it's true. 
You can, you can find any kind 

425
00:23:40,400 --> 00:23:44,640
of meme, any kind of anything. 
But when it comes to veterinary 

426
00:23:44,640 --> 00:23:51,240
care, it's not the same. 
I, I am always challenged with 

427
00:23:51,240 --> 00:23:55,640
that offices that practices. 
It's very easy for, you know, we

428
00:23:55,640 --> 00:23:59,440
have a a beautiful new hospital 
nearest that was built and they 

429
00:23:59,440 --> 00:24:02,480
have a space that's supposed to 
be where the cats come in. 

430
00:24:02,760 --> 00:24:06,640
But it's this little tiny space 
and the walls don't go up to the

431
00:24:06,640 --> 00:24:08,080
ceiling. 
There's no door. 

432
00:24:08,080 --> 00:24:12,560
The dogs are still coming in. 
And all the money in the world 

433
00:24:12,560 --> 00:24:15,240
didn't make this a good space 
for cats. 

434
00:24:16,240 --> 00:24:21,320
You get into a vet practice, 
it's not set up very cat 

435
00:24:21,320 --> 00:24:23,800
friendly. 
You can walk into any of the 

436
00:24:23,800 --> 00:24:28,360
Super pet stores. 
The cat stuff is not the dog 

437
00:24:28,360 --> 00:24:32,840
stuff is one whole aisle and 
then you'll have like fish, 

438
00:24:32,840 --> 00:24:35,840
reptiles, bunnies, and then they
make us go all the way to the 

439
00:24:35,840 --> 00:24:40,960
back for cats. 
And yet we're spending tons of 

440
00:24:40,960 --> 00:24:44,880
money. 
So there's there's some sort of 

441
00:24:44,880 --> 00:24:47,840
disconnect. 
I think it's changing. 

442
00:24:49,040 --> 00:24:51,960
I think there's still work to be
done. 

443
00:24:52,640 --> 00:24:56,320
Yeah, But I do think, I do think
it's changing a lot and 

444
00:24:56,320 --> 00:25:04,360
especially in the in the area of
holistics, I think that cat 

445
00:25:04,560 --> 00:25:08,800
folks are really driving that. 
That to me is an area where 

446
00:25:08,800 --> 00:25:11,640
you're where we're talking all 
the time. 

447
00:25:12,000 --> 00:25:16,000
I mean, I knew for me all my 
cats have an integrative 

448
00:25:16,000 --> 00:25:20,800
approach to veterinary care, 
especially having lived through,

449
00:25:21,080 --> 00:25:23,000
you know, having had four cats 
with cancer. 

450
00:25:24,440 --> 00:25:29,080
It was all, all that and you 
know, I'm very much into things 

451
00:25:29,080 --> 00:25:33,000
being, you know, I, it's 
interesting because I'm a Reiki 

452
00:25:33,000 --> 00:25:35,040
practitioner. 
I'm very careful with what I 

453
00:25:35,040 --> 00:25:38,520
eat. 
I have autoimmune disease, but 

454
00:25:38,520 --> 00:25:41,640
I'm also that person where I 
understand not everybody has the

455
00:25:41,640 --> 00:25:44,720
money to be feeding. 
I mean, the really healthy 

456
00:25:44,720 --> 00:25:47,960
foods, a lot of them are very 
expensive and you put a roof 

457
00:25:47,960 --> 00:25:49,640
over their head. 
You love them and you do the 

458
00:25:49,640 --> 00:25:53,080
best you can. 
That's the space I come from, 

459
00:25:53,200 --> 00:25:55,120
right? 
There's, there's, there's 

460
00:25:55,120 --> 00:25:57,040
wonderful things happening in 
the cat world. 

461
00:25:57,040 --> 00:25:59,560
Let's just say that I think 
things are really, really 

462
00:25:59,560 --> 00:26:02,240
changing. 
And I, it should be that way for

463
00:26:02,240 --> 00:26:04,240
both. 
I love dogs. 

464
00:26:04,240 --> 00:26:07,200
The only reason I don't have a 
dog is because, and I did this 

465
00:26:07,200 --> 00:26:09,840
should have something I should 
have asked before we got 

466
00:26:09,840 --> 00:26:11,960
married. 
I just assumed because my 

467
00:26:11,960 --> 00:26:14,600
husband grew up with dogs that 
he would want to have a dog too.

468
00:26:14,600 --> 00:26:18,040
And then the conversation came. 
We were, I don't know, probably 

469
00:26:18,040 --> 00:26:21,560
in our 30s and we had two cats 
like, all right, let's go get 

470
00:26:21,560 --> 00:26:22,960
the dog. 
These cats are great. 

471
00:26:22,960 --> 00:26:25,520
They're they would be wonderful.
I don't want a dog. 

472
00:26:25,760 --> 00:26:31,240
We mean you don't want a dog. 
So we never got a dog. 

473
00:26:31,320 --> 00:26:34,280
You know what we did? 
I went out two more cats because

474
00:26:34,280 --> 00:26:37,080
two more cats equaled the size 
of the dog that I would like to 

475
00:26:37,080 --> 00:26:37,480
have. 
Oh. 

476
00:26:37,600 --> 00:26:39,640
My goodness, that's. 
That's funny. 

477
00:26:39,880 --> 00:26:43,640
Yeah, so funny. 
Yeah, cats are. 

478
00:26:43,800 --> 00:26:46,720
And this is another conversation
I have often when I have cat 

479
00:26:46,720 --> 00:26:49,080
people on. 
In fact, the first time I ever 

480
00:26:49,080 --> 00:26:52,480
said it on this podcast was with
Jay and Adrian. 

481
00:26:52,480 --> 00:26:56,440
And they were like appalled with
me because I was like, cats are 

482
00:26:56,440 --> 00:26:58,160
so much harder to take care of 
and dogs. 

483
00:26:58,760 --> 00:27:01,520
And this is just my experience, 
but I think. 

484
00:27:02,120 --> 00:27:03,800
A lot of people say the other 
thing. 

485
00:27:03,800 --> 00:27:06,640
They say, Oh my gosh, it's so 
easy to take care of a cat. 

486
00:27:06,640 --> 00:27:10,720
You just put food and litter. 
No, no, all animals it, it 

487
00:27:10,720 --> 00:27:13,560
doesn't matter. 
Cats, dogs, some are easier than

488
00:27:13,560 --> 00:27:15,240
others, some are harder than 
others. 

489
00:27:15,240 --> 00:27:18,640
They're I mean, they're all 
different personalities. 

490
00:27:18,680 --> 00:27:20,400
It's. 
Yeah, yeah. 

491
00:27:20,840 --> 00:27:23,240
And it's also put into it, 
right? 

492
00:27:23,600 --> 00:27:28,320
I mean, it is well, and that's 
the thing that so many people do

493
00:27:28,320 --> 00:27:32,960
have that mindset of the cats 
are easy, put food down, clean 

494
00:27:32,960 --> 00:27:36,080
the litter box, hopefully clean 
the litter box and that's all 

495
00:27:36,080 --> 00:27:38,920
they need and it's absolutely 
not all they need. 

496
00:27:40,600 --> 00:27:43,040
And guess what? 
The humans are missing out on 

497
00:27:43,040 --> 00:27:47,360
the all the really fun stuff. 
They really are. 

498
00:27:47,360 --> 00:27:50,480
I think so too. 
The way you engage with a cat, 

499
00:27:51,680 --> 00:27:55,440
the way that you provide them 
enrichment is very, I mean it's 

500
00:27:55,440 --> 00:27:58,400
similar but in some ways, but 
very different from a dog. 

501
00:27:58,400 --> 00:28:00,640
You just to see them like they 
are. 

502
00:28:01,080 --> 00:28:05,760
They are like apex predators and
living in your home end. 

503
00:28:06,040 --> 00:28:09,040
Up going and doing that whole 
prey sequence. 

504
00:28:09,160 --> 00:28:12,080
Yeah. 
It's it's so, you know, they get

505
00:28:12,080 --> 00:28:15,680
going, they get the butt wiggle 
and then they go and I don't 

506
00:28:15,680 --> 00:28:17,960
know. 
And here's the because I had a 

507
00:28:17,960 --> 00:28:22,000
behavior business for seven 
years, the contented cat working

508
00:28:22,000 --> 00:28:23,680
with people and talking about 
enrichment. 

509
00:28:23,680 --> 00:28:26,600
One of the things I heard all 
the time was that my cat doesn't

510
00:28:26,600 --> 00:28:28,240
like to play. 
And my answer is, well, you 

511
00:28:28,240 --> 00:28:30,800
haven't found the right toy yet.
That's all. 

512
00:28:30,880 --> 00:28:33,240
Yes, you need to find out what 
they like. 

513
00:28:33,640 --> 00:28:37,080
Some, like I am a huge fan of 
the bird and it's got these big 

514
00:28:37,080 --> 00:28:40,800
long feathers, but I have a very
shy cat who doesn't like it 

515
00:28:40,800 --> 00:28:43,840
because that one moves in a way 
that he doesn't like so much 

516
00:28:44,160 --> 00:28:49,040
where a wand toy that has a 
little mouse on the end that I 

517
00:28:49,040 --> 00:28:51,680
just tug along the floor. 
He's all about that. 

518
00:28:52,800 --> 00:28:54,840
Some would rather I have 
thatchers. 

519
00:28:54,840 --> 00:28:58,200
I have one cat that will fetch 
all day long, you know, get a 

520
00:28:58,200 --> 00:29:00,240
nice softball, throw it up the 
stairs. 

521
00:29:00,640 --> 00:29:04,120
He'll run up and down until 
finally he's just done just 

522
00:29:04,120 --> 00:29:06,360
panting. 
So they all have their thing and

523
00:29:06,360 --> 00:29:10,960
all mine are harness trained 
too, so all mine go outside and 

524
00:29:11,040 --> 00:29:13,960
I here's a shout out. 
Thank you Jay and Adrian. 

525
00:29:13,960 --> 00:29:16,920
Their flea and tick formula is a
godsend. 

526
00:29:17,000 --> 00:29:19,640
You know, my lawn doesn't have 
any pesticides on it. 

527
00:29:19,640 --> 00:29:22,000
So I feel very safe going out 
there with them. 

528
00:29:22,000 --> 00:29:26,320
I just, I had had one experience
with a cat and personally with 

529
00:29:26,320 --> 00:29:30,880
the topical flea treatment. 
So it's just my personal choice 

530
00:29:30,880 --> 00:29:33,800
not to use it and their flea and
tick. 

531
00:29:34,040 --> 00:29:37,360
I can spray it in my hands and I
have autoimmune disease and I, I

532
00:29:37,360 --> 00:29:39,040
don't spray it on them because 
they don't like that. 

533
00:29:39,040 --> 00:29:41,640
So I spray it in my hands and 
then it becomes a grooming 

534
00:29:41,640 --> 00:29:44,720
session, you know, just rubbing 
it all over them. 

535
00:29:44,720 --> 00:29:47,920
Then we take them outside and 
that just, it's a hunt. 

536
00:29:47,920 --> 00:29:50,680
It's been 100% and I love it so 
much. 

537
00:29:50,720 --> 00:29:54,640
And I, you know, it took some 
time to train them on harnesses 

538
00:29:54,640 --> 00:29:57,480
and I do it the right way. 
Anybody who says just throw it 

539
00:29:57,480 --> 00:29:59,520
on and take them outside, please
don't do that. 

540
00:29:59,960 --> 00:30:02,600
Them inside, start them with 
just a collar and that collar 

541
00:30:02,600 --> 00:30:05,880
might last 2 minutes and then 
give them some treat and try 

542
00:30:05,880 --> 00:30:08,240
again the next day and then 
extend it and then eventually 

543
00:30:08,240 --> 00:30:10,760
make it the harness. 
And then you can leave them 

544
00:30:10,760 --> 00:30:14,080
through the house by dropping 
treats or holding a churu and 

545
00:30:14,080 --> 00:30:16,920
leading them through the house. 
And then and then you can get 

546
00:30:16,920 --> 00:30:19,400
them outside. 
Because I know a lot of people 

547
00:30:19,400 --> 00:30:21,280
want to do, if they're like, my 
cats hate it. 

548
00:30:21,280 --> 00:30:24,560
We'll go back to square 1. 
And there's great resources out 

549
00:30:24,560 --> 00:30:26,480
there. 
I mean, we have a couple 

550
00:30:26,480 --> 00:30:29,360
companies that have great 
resources if anybody wants to do

551
00:30:29,360 --> 00:30:30,440
that. 
Yeah. 

552
00:30:31,120 --> 00:30:33,800
So if somebody out there does 
have a business and they're 

553
00:30:33,800 --> 00:30:37,920
interested in potentially, you 
know, sponsoring. 

554
00:30:37,920 --> 00:30:39,960
Being a business partner, yeah. 
How? 

555
00:30:40,000 --> 00:30:42,280
How does that work and how what 
do? 

556
00:30:43,040 --> 00:30:47,080
You it's so easy. 
It is so easy and so inexpensive

557
00:30:47,080 --> 00:30:50,840
and so impactful. 
You can be a small, small 

558
00:30:50,840 --> 00:30:53,040
business or you can have a big 
business. 

559
00:30:53,040 --> 00:30:55,760
And if you look at our partners,
you will see all of them. 

560
00:30:56,640 --> 00:30:58,720
I use an example. 
I love Pam Webster. 

561
00:30:58,720 --> 00:31:01,280
She has the, she's the 
crocheting cat behaviorist. 

562
00:31:01,320 --> 00:31:06,080
It is a small, newer business. 
So she figures out what she can 

563
00:31:06,080 --> 00:31:08,040
contribute and she can 
contribute that. 

564
00:31:08,360 --> 00:31:13,400
There's no set expectation. 
Is it easier in some ways to 

565
00:31:13,400 --> 00:31:15,680
manage when everybody has a set 
amount? 

566
00:31:15,680 --> 00:31:17,800
Sure. 
But we want people to feel good 

567
00:31:17,800 --> 00:31:21,360
about giving and we want them to
feel no pressure about giving. 

568
00:31:21,680 --> 00:31:24,720
I don't want somebody to say, 
I'm going to give you $500 a 

569
00:31:24,720 --> 00:31:28,400
quarter and then their quarter 
comes and they're like money's a

570
00:31:28,400 --> 00:31:32,200
little tight right now. 
So the bigger companies are more

571
00:31:32,200 --> 00:31:34,640
apt to say we're going to pick 
an amount. 

572
00:31:34,840 --> 00:31:36,800
That's what we're going to give 
every, every quarter. 

573
00:31:37,480 --> 00:31:40,520
Smaller businesses, some do 
percentage of sales, some do 

574
00:31:40,520 --> 00:31:44,520
special events, some picked a 
product and the proceeds from 

575
00:31:44,520 --> 00:31:47,880
that product go to us. 
We do not tell our business 

576
00:31:47,880 --> 00:31:50,800
partners how much and we don't 
tell you that you have to pick a

577
00:31:50,800 --> 00:31:53,040
set amount. 
We do say give quarterly. 

578
00:31:53,040 --> 00:31:56,920
Some set it up so money comes in
every month that makes it easier

579
00:31:56,920 --> 00:31:59,640
for them, harder for our 
bookkeeping, but easier for 

580
00:31:59,640 --> 00:32:01,680
them. 
So we encourage people to give 

581
00:32:01,680 --> 00:32:05,160
quarterly if they can. 
You determine the level that you

582
00:32:05,160 --> 00:32:07,360
want to come in on and that's 
where you go. 

583
00:32:08,040 --> 00:32:12,680
We try to get the businesses and
you'll probably be like what to 

584
00:32:12,680 --> 00:32:17,200
start around 202 fifty 1/4. 
So even the bigger companies 

585
00:32:17,200 --> 00:32:20,600
that's only 800 to $1000 a year.
And people like, well, that 

586
00:32:20,600 --> 00:32:23,400
doesn't seem like a lot of 
money, but when you have 82 

587
00:32:23,400 --> 00:32:28,080
partners, it is a lot of money. 
And it's, it's not about the 

588
00:32:28,080 --> 00:32:31,000
individual give, although that's
what we need. 

589
00:32:31,000 --> 00:32:34,600
We need the businesses to give. 
It's about how much it is coming

590
00:32:34,600 --> 00:32:36,960
together. 
We do not tear. 

591
00:32:37,280 --> 00:32:39,520
Nobody gets more on social 
media. 

592
00:32:39,520 --> 00:32:41,760
No one gets a bigger space on 
the website. 

593
00:32:41,760 --> 00:32:45,400
It's not about that. 
It is truly about coming 

594
00:32:45,400 --> 00:32:47,960
together. 
As far as the partnership part 

595
00:32:47,960 --> 00:32:51,480
of it, we give what we call is 
the business partners perks 

596
00:32:51,480 --> 00:32:55,720
package and they in a 
fundraising month get benefits 

597
00:32:55,720 --> 00:32:59,000
back to them and set number of 
social media mentions, blogs, 

598
00:32:59,000 --> 00:33:02,640
emails, all the different things
that we do to highlight them. 

599
00:33:02,640 --> 00:33:05,640
And it's easy to highlight 
companies that you're 

600
00:33:05,640 --> 00:33:09,840
supportive, right? 
This is that we, I use their 

601
00:33:09,840 --> 00:33:12,080
products that I'm passionate 
about. 

602
00:33:12,080 --> 00:33:14,480
So my cats have a surfer cat 
harness. 

603
00:33:15,440 --> 00:33:20,800
We have a litter robot upstairs 
that Desmond that's his go to 

604
00:33:20,880 --> 00:33:22,680
and we have options. 
We have three. 

605
00:33:22,680 --> 00:33:24,760
No, we have four boxes and three
cats. 

606
00:33:24,760 --> 00:33:28,800
And so we have options. 
I have sheer fun. 

607
00:33:28,800 --> 00:33:32,360
I just highlighted them. 
That is one of my favorite go to

608
00:33:32,360 --> 00:33:34,600
toys. 
And if people do not have a 

609
00:33:34,600 --> 00:33:36,800
sheer fun, you should have a 
sheer fun. 

610
00:33:37,400 --> 00:33:40,360
And I knew them before I started
missing me out. 

611
00:33:40,360 --> 00:33:42,280
And so these are the things like
these are products that 

612
00:33:42,280 --> 00:33:44,920
initially I reached out to. 
Who did I know at conventions, 

613
00:33:44,920 --> 00:33:46,920
when I was at conventions for 
the Brody Fund? 

614
00:33:47,480 --> 00:33:49,760
What products in my house do I 
love? 

615
00:33:51,040 --> 00:33:55,080
And you know, because I want to 
feel, I want to feel I've had 

616
00:33:55,080 --> 00:33:58,480
some sort of investment in them.
I wouldn't, I don't like the 

617
00:33:58,480 --> 00:34:01,520
idea of, oh, we're just going to
pick a random business. 

618
00:34:01,520 --> 00:34:03,800
I like knowing something about 
the business. 

619
00:34:03,800 --> 00:34:07,160
Or if a new company comes along 
and we find out about them and 

620
00:34:07,160 --> 00:34:10,800
we're really excited about them,
we want to bring them on board. 

621
00:34:11,120 --> 00:34:13,560
And they also have to get that 
mission. 

622
00:34:13,560 --> 00:34:16,120
Meow feels like a family. 
If you're not comfortable with 

623
00:34:16,120 --> 00:34:18,520
that, you might not be the right
fit for us. 

624
00:34:18,920 --> 00:34:21,159
Do we have an attorney? 
Do we have an accountant? 

625
00:34:21,159 --> 00:34:22,920
Do we do all the things the 
right way? 

626
00:34:22,920 --> 00:34:24,280
Yes. 
Do we have full transportation? 

627
00:34:24,800 --> 00:34:28,760
Yes. 
But until maybe we're, you know,

628
00:34:28,800 --> 00:34:33,400
a multi $1,000,000 nonprofit and
even then I still think I would 

629
00:34:33,400 --> 00:34:36,239
struggle with it. 
I I like that personal feel. 

630
00:34:36,520 --> 00:34:39,239
I like that I have a personal 
relationship with all these 

631
00:34:39,239 --> 00:34:41,840
businesses. 
It makes me feel good about 

632
00:34:41,960 --> 00:34:45,040
especially right now we're doing
something called the Summer 

633
00:34:45,040 --> 00:34:49,040
Mission Meow Summer of support 
because the economy has been a 

634
00:34:49,040 --> 00:34:52,080
little unsettled and because 
some of our smaller and medium 

635
00:34:52,080 --> 00:34:54,679
sized businesses are really 
feeling the impact of the 

636
00:34:54,679 --> 00:34:57,200
tariffs. 
I mean, this is a real thing 

637
00:34:57,240 --> 00:35:02,560
that it's not it's not I don't I
don't get into the minutiae of 

638
00:35:02,560 --> 00:35:05,600
politics. 
It's just a fact that a lot of 

639
00:35:05,600 --> 00:35:09,760
the smaller companies, even the 
bigger companies, they, even 

640
00:35:09,760 --> 00:35:12,960
though the products are made 
here, they're getting bits and 

641
00:35:12,960 --> 00:35:16,640
pieces from other places because
they wouldn't be able to afford 

642
00:35:16,640 --> 00:35:18,880
having a business if they did 
not, right. 

643
00:35:18,880 --> 00:35:21,280
So we know they're feeling the 
impact now. 

644
00:35:21,280 --> 00:35:25,560
So we decided to take the entire
summer and highlight our 

645
00:35:25,560 --> 00:35:27,600
businesses. 
So you're going to see in our 

646
00:35:27,600 --> 00:35:30,480
social media, and I wish I had 
it right here. 

647
00:35:30,560 --> 00:35:33,080
I would show you sheer fun 
because I love it so much, but I

648
00:35:33,080 --> 00:35:35,040
don't want to get up and walk 
out on your interview. 

649
00:35:35,120 --> 00:35:36,320
That's OK. 
Look up. 

650
00:35:36,320 --> 00:35:40,120
Sheer fun. 
Yeah, it's this sheer fabric 

651
00:35:40,440 --> 00:35:42,520
that has a border that. 
You know what? 

652
00:35:42,840 --> 00:35:45,920
I wonder if I do? 
Oh, my. 

653
00:35:46,120 --> 00:35:48,280
In my office. 
Perfect timing, right? 

654
00:35:48,280 --> 00:35:52,600
I keep Sasha's choice. 
Can actually show you. 

655
00:35:52,600 --> 00:35:54,200
Awesome. 
This is so cool. 

656
00:35:54,200 --> 00:35:57,320
I swear to you I had no 
intention that I looked over to 

657
00:35:57,320 --> 00:36:00,400
grab something and there it was.
This is sheer fun. 

658
00:36:01,320 --> 00:36:05,360
OK, Yeah. 
And so it crinkles. 

659
00:36:05,680 --> 00:36:08,440
Yeah. 
So they love the border. 

660
00:36:08,520 --> 00:36:13,000
And what you can do too is throw
it over a box and now they're in

661
00:36:13,000 --> 00:36:15,960
the box and trying to get out 
from underneath that. 

662
00:36:15,960 --> 00:36:17,680
You could hide toys underneath 
it. 

663
00:36:18,080 --> 00:36:21,760
You can put it over a cat and 
then they're the 2 cats, one's 

664
00:36:21,760 --> 00:36:25,760
under it. 
It's genius. 

665
00:36:25,760 --> 00:36:30,520
It's so simple, It's so genius. 
And she makes a product for 

666
00:36:30,520 --> 00:36:34,440
shelters too, that you can hang 
this up outside a cage and it's 

667
00:36:34,440 --> 00:36:38,000
a privacy screen. 
It's like. 

668
00:36:39,360 --> 00:36:41,520
I. 
Know favorites and I just order 

669
00:36:41,800 --> 00:36:45,080
I have so much over in my I just
got this from another one of my 

670
00:36:45,080 --> 00:36:47,600
business partners Princess 
dreams. 

671
00:36:47,920 --> 00:36:52,360
She hand makes cat toys, not 
just her she has a team but I 

672
00:36:52,360 --> 00:36:55,360
just this was a new one that I 
got from her and I love it so 

673
00:36:55,360 --> 00:36:56,360
much. 
Look at this. 

674
00:36:57,040 --> 00:37:01,120
It's an ear of corn. 
And it it crinkles. 

675
00:37:01,120 --> 00:37:02,560
Doesn't have to. 
Yep, it crinkles. 

676
00:37:04,000 --> 00:37:06,040
This is one of our business 
partners as well. 

677
00:37:06,040 --> 00:37:09,240
I mean gosh, she sent me this. 
This is 1 new one of hers too. 

678
00:37:09,240 --> 00:37:11,080
She's made these beautiful 
flowers. 

679
00:37:11,080 --> 00:37:12,720
Oh. 
My goodness. 

680
00:37:13,560 --> 00:37:16,960
But if you if you go to our 
website, you will see our 

681
00:37:16,960 --> 00:37:19,640
business partners. 
I couldn't be more proud of all 

682
00:37:19,640 --> 00:37:21,480
of them. 
And and they are like we have 

683
00:37:21,480 --> 00:37:25,280
behaviorists. 
Michael Delgado is, is a member.

684
00:37:25,920 --> 00:37:29,480
I think we have 5 or 6 
behaviorists they're so 

685
00:37:29,480 --> 00:37:30,680
passionate about. 
We do. 

686
00:37:30,680 --> 00:37:32,840
I mentioned Michael Delgado 
easily because she's a board 

687
00:37:32,840 --> 00:37:35,560
member too. 
So she's very involved in our 

688
00:37:35,560 --> 00:37:38,440
organization. 
We have very small toy 

689
00:37:38,440 --> 00:37:40,600
companies. 
We have very big, you know, toy 

690
00:37:40,600 --> 00:37:42,840
companies. 
We have Doctor Elsies who's been

691
00:37:42,840 --> 00:37:46,000
in with us. 
We just signed on Litter Genie 

692
00:37:46,000 --> 00:37:48,880
recently. 
So it really there's and it's so

693
00:37:48,880 --> 00:37:51,160
cool. 
It's like we have, I've received

694
00:37:51,160 --> 00:37:53,200
emails at the holidays. 
Thank you so much for your 

695
00:37:53,200 --> 00:37:54,880
website. 
It was one stop Christmas 

696
00:37:54,880 --> 00:37:56,880
shopping. 
I had no idea. 

697
00:37:57,400 --> 00:38:01,400
That's amazing. 
And we're also connecting people

698
00:38:01,400 --> 00:38:03,320
because we have brick and mortar
stores. 

699
00:38:03,320 --> 00:38:07,240
We have several of those that in
different States and they have 

700
00:38:07,240 --> 00:38:10,960
gone to our site and they found 
wholesalers and now they're 

701
00:38:10,960 --> 00:38:14,360
carrying products in their 
stores because of their 

702
00:38:14,360 --> 00:38:16,560
connection to Mission Meow. 
I love that. 

703
00:38:16,880 --> 00:38:19,760
I love that. 
So much I didn't expect, right 

704
00:38:19,760 --> 00:38:23,080
there are there are so many 
things in the past 2 1/2 years. 

705
00:38:23,080 --> 00:38:28,680
So it's been 2 1/2 years, 23 
grants given and think we give 

706
00:38:28,680 --> 00:38:34,120
quarterly 23 grants given for 
$186,000. 

707
00:38:34,680 --> 00:38:37,840
That's amazing. 
I love that. 

708
00:38:38,120 --> 00:38:44,840
And all to small organizations. 
And what I think it's it's 

709
00:38:44,840 --> 00:38:48,720
really important for people to 
know is that these groups are 

710
00:38:48,720 --> 00:38:52,560
the foundation of rescue, 
whether it was on a dog side or 

711
00:38:52,560 --> 00:38:56,240
the cat side, the small 
organizations are really the 

712
00:38:56,240 --> 00:39:01,640
ones doing just the tough stuff.
I mean, right now they're the 

713
00:39:01,640 --> 00:39:05,000
ones taking in these teeny tiny 
kittens and finding them all the

714
00:39:05,000 --> 00:39:07,360
time because they're the really 
ones doing most of the trap 

715
00:39:07,360 --> 00:39:09,520
neuter returns. 
So they're the ones finding 

716
00:39:09,520 --> 00:39:12,800
these tiny kittens and tomato 
foster club that we work with, 

717
00:39:12,800 --> 00:39:14,960
they're one of the ones that 
taking special needs. 

718
00:39:14,960 --> 00:39:18,040
Special needs kittens are more 
expensive, you know, and some 

719
00:39:18,040 --> 00:39:21,480
people say, Oh, well, you know, 
maybe we shouldn't be trying to 

720
00:39:21,480 --> 00:39:24,400
save them. 
You could be saving more if you 

721
00:39:24,400 --> 00:39:25,840
were putting that money 
somewhere else. 

722
00:39:25,840 --> 00:39:28,000
So guess what? 
There's enough room for 

723
00:39:28,000 --> 00:39:30,160
everyone. 
I love their mission. 

724
00:39:30,280 --> 00:39:34,080
You go to their page and see the
faces of these beautiful 

725
00:39:34,080 --> 00:39:37,040
kittens, you wouldn't think 
twice about doing it. 

726
00:39:37,040 --> 00:39:38,720
And guess what? 
They're in New Orleans. 

727
00:39:38,880 --> 00:39:41,680
There are plenty of other 
organizations around them doing 

728
00:39:41,680 --> 00:39:46,760
TNR, doing foster, having the 
traditional rescue build. 

729
00:39:46,760 --> 00:39:50,320
There's plenty of that. 
This is their mission, right? 

730
00:39:50,320 --> 00:39:53,760
So there's room for everybody. 
And I love what they do. 

731
00:39:54,320 --> 00:39:59,280
So I just especially right now, 
this is kitten season for people

732
00:39:59,280 --> 00:40:01,760
that really are not immersed in 
the cat world. 

733
00:40:01,800 --> 00:40:04,680
There's a small part of the 
country down South that really 

734
00:40:04,680 --> 00:40:08,560
has kitten season non-stop. 
And I don't know how they do it,

735
00:40:08,720 --> 00:40:11,600
I really don't. 
But for most of the country, it 

736
00:40:11,600 --> 00:40:16,200
happens when we hit that 50° 
mark and the female cats start 

737
00:40:16,200 --> 00:40:18,400
going into heat and next thing 
you know. 

738
00:40:18,920 --> 00:40:22,240
We have lots of kittens being 
born outside and I wish, I wish 

739
00:40:22,240 --> 00:40:25,560
I could tell you the pyramid 
right now of what 1 cat turns 

740
00:40:25,560 --> 00:40:29,560
into, but it's pretty darn fast.
Because if one cat could be four

741
00:40:29,560 --> 00:40:33,040
months old, has a litter of four
kittens, if three are females 

742
00:40:33,040 --> 00:40:35,600
and they're not fixed those 
females in four months while 

743
00:40:35,600 --> 00:40:37,960
having babies and on and on and 
on. 

744
00:40:37,960 --> 00:40:42,760
And it happens very quickly. 
TNR is the humane solution for 

745
00:40:42,760 --> 00:40:45,840
this. 
So we really need to be 

746
00:40:45,840 --> 00:40:49,640
supporting our trap neuter 
return organizations as much as 

747
00:40:49,640 --> 00:40:53,680
possible. 
Because if we understand a bit, 

748
00:40:53,760 --> 00:40:56,040
because I think it's talked 
about more the veterinary 

749
00:40:56,040 --> 00:41:00,080
community, we talk about burnout
all the time and a lot of people

750
00:41:00,200 --> 00:41:04,040
in this community know that it's
the highest suicide rate of a 

751
00:41:04,040 --> 00:41:07,040
career. 
Now our veterinarians that 

752
00:41:07,040 --> 00:41:10,680
translates to rescue. 
It is happening in rescue, 

753
00:41:10,800 --> 00:41:15,560
suicide, burnout, compassion 
fatigue, organizations closing 

754
00:41:15,560 --> 00:41:17,520
to take a break because it's too
much. 

755
00:41:17,560 --> 00:41:20,120
It is that way because their 
hearts are so big. 

756
00:41:20,920 --> 00:41:23,800
They're so big. 
The organizations that we help, 

757
00:41:23,800 --> 00:41:26,680
these people have full time 
jobs. 

758
00:41:26,880 --> 00:41:28,880
They are not being paid to do 
this. 

759
00:41:28,880 --> 00:41:32,560
There's not these huge salaries 
in these organizations. 

760
00:41:32,560 --> 00:41:35,200
They do it because they believe 
in the work. 

761
00:41:35,360 --> 00:41:39,400
They know the impact it's having
and it has to be done and they 

762
00:41:39,400 --> 00:41:42,320
love cats and so they do it. 
But it doesn't mean they still 

763
00:41:42,320 --> 00:41:45,480
don't struggle. 
They put on a brave face. 

764
00:41:45,480 --> 00:41:47,640
I see them, I talk to them all 
the time. 

765
00:41:47,640 --> 00:41:51,800
They're amazing. 
Then we also have mission Meow 

766
00:41:51,800 --> 00:41:54,160
has a Facebook group for 
everyone. 

767
00:41:54,160 --> 00:41:57,760
So everyone we give a grant to, 
we invite them into our Facebook

768
00:41:57,760 --> 00:42:01,680
group and I see the 
communications, you know, I'm 

769
00:42:01,680 --> 00:42:06,840
talking to them all the time. 
We try to zoom every month or as

770
00:42:06,840 --> 00:42:09,880
often as possible. 
Right now it they're in it, 

771
00:42:10,000 --> 00:42:12,920
they're they're in. 
And so we didn't get to zoom. 

772
00:42:12,920 --> 00:42:17,960
It would have been this week, 
but they're I just, I can't 

773
00:42:17,960 --> 00:42:23,920
stress enough how amazing they 
are and how we owe them so much 

774
00:42:23,920 --> 00:42:26,320
more than we give them. 
Because here's a here's a 

775
00:42:26,560 --> 00:42:29,920
another. 
We can go off on another topic. 

776
00:42:29,920 --> 00:42:32,760
So I was talking about business 
partners and I ended up back on 

777
00:42:32,760 --> 00:42:34,000
my. 
OK, no. 

778
00:42:34,160 --> 00:42:38,680
Organizations we help, but we we
gave a surprise grant one month.

779
00:42:38,680 --> 00:42:41,760
It was very early on and we 
picked an organization that we 

780
00:42:41,760 --> 00:42:43,760
wanted to help that was 
launching a foster program. 

781
00:42:43,760 --> 00:42:46,280
But there was another group that
we really wanted to help. 

782
00:42:46,560 --> 00:42:49,200
We didn't know yet if we could 
give two grants in the month. 

783
00:42:49,320 --> 00:42:51,280
They didn't know if we had that 
kind of money. 

784
00:42:51,800 --> 00:42:54,440
But one of the things they were 
looking for was a fire alert 

785
00:42:54,440 --> 00:42:56,640
system and not just really stuck
with me. 

786
00:42:56,640 --> 00:42:59,200
I thought, Oh my gosh, how am I 
going to sleep knowing that 

787
00:42:59,200 --> 00:43:02,120
somebody, you know, and that I 
don't want people to think that.

788
00:43:02,120 --> 00:43:03,840
Oh, well, how could they not 
afford that? 

789
00:43:05,160 --> 00:43:08,600
Being small means that you're 
paying for food, litter, rent, 

790
00:43:08,600 --> 00:43:11,800
medical bills, all that. 
And the fire alert system may 

791
00:43:11,800 --> 00:43:14,840
sound obvious, but it's 
expensive and it has to be 

792
00:43:14,840 --> 00:43:17,160
installed. 
And there's a cost to that, too.

793
00:43:17,160 --> 00:43:20,080
And all their money needs to go 
for the care of the cats. 

794
00:43:20,280 --> 00:43:24,240
That was the thing so that 
their, their grant was for that 

795
00:43:24,240 --> 00:43:26,960
and they needed to replace some 
ceiling tiles and some lights. 

796
00:43:26,960 --> 00:43:28,520
There had been a leak in the 
ceiling. 

797
00:43:28,520 --> 00:43:31,680
And you know, but the fire alert
system was the big deal to me. 

798
00:43:31,680 --> 00:43:34,800
So I reached out to my business 
partner, sent emails to some of 

799
00:43:34,800 --> 00:43:38,400
my donors and saying if 
minimally we can just raise the 

800
00:43:38,400 --> 00:43:41,960
money for the fire alert system 
and not even the whole 6000, 

801
00:43:42,640 --> 00:43:46,920
I'll be happy with that. 
In a week we had the $6000 and 

802
00:43:46,920 --> 00:43:49,960
at the end of that month, I was 
able to get them on the Zoom. 

803
00:43:49,960 --> 00:43:52,920
I didn't tell them why, but I 
got them on the Zoom and told 

804
00:43:52,920 --> 00:43:55,360
them we have the money, we're 
surprising you. 

805
00:43:55,360 --> 00:43:58,480
We're giving you a $6000 grant. 
You're going to get everything 

806
00:43:58,480 --> 00:44:00,760
you wanted. 
First of all, they're crying 

807
00:44:00,760 --> 00:44:02,960
because they can't believe this 
has happened because all the 

808
00:44:02,960 --> 00:44:07,040
money goes down the road. 15 
minutes to the shiny bigger 

809
00:44:07,160 --> 00:44:09,960
organization. 
But wonderful that they're doing

810
00:44:09,960 --> 00:44:13,560
that work. 
But this group, the very next 

811
00:44:13,560 --> 00:44:16,360
day, the director of this 
organization called me and said,

812
00:44:16,360 --> 00:44:18,680
Sally, you have no idea what 
you've just done. 

813
00:44:18,680 --> 00:44:20,800
We were going to close at the 
end of the year. 

814
00:44:21,560 --> 00:44:25,080
And I was blown away because I 
I'm Privy to their budgets. 

815
00:44:25,120 --> 00:44:27,880
I see their budgets. 
They had the money. 

816
00:44:27,880 --> 00:44:31,320
It wasn't about that. 
They thought nobody cared. 

817
00:44:32,360 --> 00:44:36,080
They thought nobody saw them. 
All the money goes down the road

818
00:44:36,080 --> 00:44:39,320
to the shiny shelter. 
We're always, you know, we have 

819
00:44:39,320 --> 00:44:42,560
enough, but never to do more, 
never to buy the fire alert 

820
00:44:42,560 --> 00:44:47,200
system or to have a safety net 
if, like, a washer or dryer 

821
00:44:47,200 --> 00:44:48,720
breaks. 
Like, we're always able to care 

822
00:44:48,720 --> 00:44:51,080
for the cats and do all the 
things we need, but not more 

823
00:44:51,080 --> 00:44:53,960
than that. 
And secondarily, isn't it nice 

824
00:44:53,960 --> 00:44:58,560
to be recognized they're working
their butts off and nobody is 

825
00:44:58,560 --> 00:45:01,600
telling them? 
Good job amongst each other they

826
00:45:01,600 --> 00:45:05,120
are, but it's nice for them to 
hear it from somebody else. 

827
00:45:05,120 --> 00:45:08,840
So when Mission Meow says good 
job, it's me, it's my board, 

828
00:45:08,840 --> 00:45:13,400
it's my volunteers, it's the 
business partners, they now look

829
00:45:13,400 --> 00:45:16,600
at the list of businesses and 
say they all know who we are, 

830
00:45:16,920 --> 00:45:20,440
they care about us, they see the
work that we're doing. 

831
00:45:20,920 --> 00:45:24,360
They are still around today. 
They move to a bigger building. 

832
00:45:25,080 --> 00:45:28,120
I mean, these are the kinds of 
things we now we just made A1 

833
00:45:28,120 --> 00:45:30,760
pager that we're going to put 
out called the Mission Meow 

834
00:45:30,760 --> 00:45:33,840
Ripple Effect. 
Because I started taking notes 

835
00:45:33,840 --> 00:45:36,800
about all the things they're 
getting new board members, 

836
00:45:36,800 --> 00:45:41,480
they're getting more volunteers.
The impact it has on the 

837
00:45:41,480 --> 00:45:45,960
volunteers, like they just feel 
so proud of the work that just 

838
00:45:45,960 --> 00:45:49,840
to be recognized, you know, to 
be validated for the work that 

839
00:45:49,840 --> 00:45:53,320
you do. 
They get looked at more often 

840
00:45:53,320 --> 00:45:57,240
for grants when they apply. 
Once you've gotten a big grant, 

841
00:45:57,600 --> 00:46:01,520
next time you apply, you list 
that on that grant application 

842
00:46:01,520 --> 00:46:05,520
that is going to help you. 
It helps you get more donors. 

843
00:46:05,640 --> 00:46:08,720
You know, we highlight them, 
they get their social media 

844
00:46:08,720 --> 00:46:11,960
grows. 
It's so much more than just the 

845
00:46:11,960 --> 00:46:16,720
money, and the money is so 
important, but the rest of the 

846
00:46:16,720 --> 00:46:18,320
stuff is what really gets. 
You. 

847
00:46:19,520 --> 00:46:21,040
I'm crying. 
Got you right? 

848
00:46:21,520 --> 00:46:24,040
I'm crying again. 
Well, I mean, it's just so, 

849
00:46:24,240 --> 00:46:27,360
well, I'm OK, I'm going to tell 
a story because I was just 

850
00:46:27,360 --> 00:46:30,760
talking to a veterinarian 
yesterday who actually closed 

851
00:46:30,760 --> 00:46:34,560
her practice seven years ago 
because, well, mainly because 

852
00:46:34,560 --> 00:46:37,520
she had a child and wanted to 
raise that child. 

853
00:46:37,520 --> 00:46:41,600
But she said at the same time, I
couldn't stay in the system any 

854
00:46:41,600 --> 00:46:44,040
longer. 
And she's, the reason that I'm 

855
00:46:44,040 --> 00:46:48,320
connected with her is because 
she's now in a program, like I'm

856
00:46:48,480 --> 00:46:52,920
mentoring her through a program 
where she's learning integrative

857
00:46:52,920 --> 00:46:55,760
and holistic modalities for 
veterinary care. 

858
00:46:56,040 --> 00:47:00,320
But she said to me after the 
first 100 times somebody 

859
00:47:00,320 --> 00:47:03,120
screamed at me and told me I was
going to hell because I was 

860
00:47:03,120 --> 00:47:06,120
charging for my services, I 
became callous to it. 

861
00:47:06,120 --> 00:47:07,760
And I'm like, I don't even hear 
it anymore. 

862
00:47:08,040 --> 00:47:12,920
And it reminded me that like we 
talk on, on this podcast, at 

863
00:47:12,920 --> 00:47:17,640
least about veterinarians a lot 
because I, I appreciate them so 

864
00:47:17,640 --> 00:47:20,640
much. 
So a lot of, a lot of the things

865
00:47:20,640 --> 00:47:25,360
I say and a lot of the topics I 
have on this show kind of kind 

866
00:47:25,360 --> 00:47:27,160
of put veterinarians in a bad 
light. 

867
00:47:27,160 --> 00:47:30,520
And I, and it's not intentional 
toward veterinarians. 

868
00:47:30,520 --> 00:47:35,760
It's just that there's so much 
more out there and, and there's 

869
00:47:35,760 --> 00:47:39,680
a lot of fear around going 
outside of the medical 

870
00:47:39,680 --> 00:47:41,280
establishment and things like 
that. 

871
00:47:41,280 --> 00:47:43,400
And it's just a big, like 
listening to you. 

872
00:47:43,400 --> 00:47:45,920
It's just a bit, it's a big 
reminder that it's not just 

873
00:47:45,920 --> 00:47:49,320
veterinarians, it's everybody 
out there that is trying to care

874
00:47:49,320 --> 00:47:52,680
for animals in whatever way that
they're trying to care for 

875
00:47:52,680 --> 00:47:55,840
animals, because there are so 
many different ways that it's 

876
00:47:55,840 --> 00:47:57,040
hard. 
It's it's hard. 

877
00:47:57,040 --> 00:48:01,880
You know, somebody like that's 
potentially getting a grant or 

878
00:48:01,880 --> 00:48:04,600
applying for a grant from 
Mission Meow. 

879
00:48:04,600 --> 00:48:10,840
They are probably inundated with
people who, and I've seen this 

880
00:48:10,840 --> 00:48:15,000
so many times where it's like 
you have to put signs up because

881
00:48:15,040 --> 00:48:19,280
people won't even do the right 
thing and contact you and try to

882
00:48:19,280 --> 00:48:21,600
get an animal to you. 
And you're like, they literally 

883
00:48:21,600 --> 00:48:24,760
just drop them off and leave 
them sometimes in plastic bags. 

884
00:48:24,760 --> 00:48:28,160
You know what I mean? 
Like it's, it's like it breaks 

885
00:48:28,160 --> 00:48:31,360
your heart in a million pieces 
to think about. 

886
00:48:31,640 --> 00:48:33,560
But like, that's the reality of 
it is. 

887
00:48:33,720 --> 00:48:38,280
The reality, it's why I can't, I
can't do that. 

888
00:48:38,440 --> 00:48:41,440
I can do that. 
Like you said when you talked 

889
00:48:41,440 --> 00:48:44,640
about how, how TNR, how you felt
about that. 

890
00:48:44,880 --> 00:48:47,400
I can go out short term and do 
some trapping. 

891
00:48:47,400 --> 00:48:51,240
Like I love to go out and just 
be a part of the day and have 

892
00:48:51,240 --> 00:48:53,840
the experience. 
Not what I could do. 

893
00:48:54,120 --> 00:48:56,720
I spent eight years in the in 
the shelter. 

894
00:48:56,720 --> 00:48:58,760
I, I know I could never do it 
again. 

895
00:48:59,040 --> 00:49:01,240
I know I can't. 
I can't foster. 

896
00:49:02,240 --> 00:49:05,680
You just know, but I can do 
this. 

897
00:49:05,720 --> 00:49:09,360
And I love the people and I love
getting to know the 

898
00:49:09,360 --> 00:49:12,240
organizations. 
That's selfishly, the Facebook 

899
00:49:12,240 --> 00:49:16,080
group is just as good for me as 
it is for them because these are

900
00:49:16,080 --> 00:49:18,320
amazing people. 
Yeah. 

901
00:49:18,600 --> 00:49:22,360
Met the most amazing, kind, 
generous people. 

902
00:49:22,400 --> 00:49:26,040
And what we also need to 
recognize is and it's true in 

903
00:49:26,040 --> 00:49:29,040
the vet profession, it's true in
the tech profession is true in 

904
00:49:29,040 --> 00:49:32,280
the rescue world. 
There are a lot of people that 

905
00:49:32,280 --> 00:49:35,880
are a little bit awkward around 
people, but love animals need to

906
00:49:35,880 --> 00:49:40,240
also remember that that 
sometimes they may not they 

907
00:49:40,240 --> 00:49:43,120
might be a little bit more on 
the introverted side, but 

908
00:49:43,120 --> 00:49:45,000
they're really good at what they
do with animals. 

909
00:49:45,000 --> 00:49:47,920
So we we should be a little bit 
patient and we should also 

910
00:49:47,920 --> 00:49:51,200
understand that in the 
veterinary world and in the 

911
00:49:51,200 --> 00:49:55,480
rescue world, you don't know 
what situation they just came 

912
00:49:55,480 --> 00:49:57,920
from before they are now in 
front of you. 

913
00:49:57,920 --> 00:50:02,040
I mean, we should always extend 
that kindness to people in 

914
00:50:02,040 --> 00:50:04,320
general. 
It's how I try to live my life. 

915
00:50:04,320 --> 00:50:10,080
But in rescue and in veterinary 
medicine, somebody you know, 

916
00:50:10,720 --> 00:50:13,680
that's often they come into an 
appointment after having just to

917
00:50:13,680 --> 00:50:16,840
euthanize a 15 year old family 
pet, right? 

918
00:50:17,120 --> 00:50:23,440
In rescue, they might be having 
a foster at home who was doing 

919
00:50:23,440 --> 00:50:27,120
well and just faded and passed. 
And now they're in front of you 

920
00:50:27,120 --> 00:50:30,600
taking in more fosters. 
And maybe they're not fearing 

921
00:50:30,760 --> 00:50:34,000
feeling they're most cheery. 
But this is this is what rescue 

922
00:50:34,000 --> 00:50:37,240
is. 
So I think we just have to be 

923
00:50:37,240 --> 00:50:40,520
mindful of that. 
And right now, people should be 

924
00:50:40,520 --> 00:50:43,920
thinking about if I'm trying to 
reach out to an organization 

925
00:50:43,920 --> 00:50:46,560
because I need help and they 
don't get back to you in a 

926
00:50:46,560 --> 00:50:50,280
couple days, don't be angry. 
Understand that. 

927
00:50:50,320 --> 00:50:53,440
That's the best that they can do
right now because your phone 

928
00:50:53,440 --> 00:50:57,840
call is one of how many others 
are coming in and they can't get

929
00:50:57,840 --> 00:50:59,440
to everybody as much as they 
want to. 

930
00:50:59,440 --> 00:51:02,160
Especially the groups we work 
with, they're so small. 

931
00:51:02,680 --> 00:51:05,520
There's one person maybe 
checking that e-mail who's also 

932
00:51:05,520 --> 00:51:09,200
checking their social media, who
is also out trapping, and 

933
00:51:09,520 --> 00:51:12,360
they're doing everything so 
they're wearing all the hats. 

934
00:51:12,360 --> 00:51:15,480
And it's important that people 
think about that. 

935
00:51:15,480 --> 00:51:18,400
We want to support them, and 
supporting them means, yeah, we 

936
00:51:18,400 --> 00:51:20,720
can be helping them financially 
like we do. 

937
00:51:20,800 --> 00:51:23,880
But these organizations need 
volunteers all the time and 

938
00:51:23,880 --> 00:51:27,480
people shouldn't discount 
anything that's possible. 

939
00:51:27,680 --> 00:51:30,840
You don't have to physically be 
able to go into organization to 

940
00:51:30,840 --> 00:51:32,480
help. 
What are you good at? 

941
00:51:32,480 --> 00:51:35,800
What, what do you like doing? 
You know, get, pick up the 

942
00:51:35,800 --> 00:51:38,200
phone, call them and say, I'd 
like to volunteer, but I can't 

943
00:51:38,200 --> 00:51:39,360
come in. 
What else can I do? 

944
00:51:39,360 --> 00:51:42,280
Well, what do you like to do? 
Well, you know, I love sending 

945
00:51:42,280 --> 00:51:45,640
emails or making phone calls or,
you know, I'm good at making 

946
00:51:45,640 --> 00:51:47,720
graphics. 
I, I do graphic design. 

947
00:51:47,720 --> 00:51:49,400
I could, I could maybe give an 
hour. 

948
00:51:49,760 --> 00:51:51,600
So maybe every week give me the 
graphic. 

949
00:51:52,120 --> 00:51:55,800
Everything makes a difference. 
These organizations always need 

950
00:51:55,800 --> 00:51:58,800
help. 
Are really, they're, they're 

951
00:51:58,800 --> 00:52:03,080
tiny, but so mighty. 
And it's so much more rewarding 

952
00:52:03,080 --> 00:52:06,520
to me to be involved with those 
organizations. 

953
00:52:06,600 --> 00:52:09,400
I mean, they're like these 
families whenever I meet them 

954
00:52:09,400 --> 00:52:13,040
and we get to do the check 
presentations, it's incredible. 

955
00:52:13,040 --> 00:52:16,920
I wish we try to, so if we can 
go out and give a check in 

956
00:52:16,920 --> 00:52:20,040
person, we do that and we'll 
bring one of the big, big 

957
00:52:20,040 --> 00:52:21,960
checks. 
And I try to get either a 

958
00:52:21,960 --> 00:52:25,360
volunteer or business partner 
donor or somebody from my 

959
00:52:25,360 --> 00:52:29,640
organization to come with me. 
And the stories even just like 

960
00:52:29,640 --> 00:52:33,200
when you make the phone call, 
I've had people like, I got one 

961
00:52:33,200 --> 00:52:35,160
woman on the phone. 
She's like, hold on, hold on. 

962
00:52:35,160 --> 00:52:37,400
I can hear her. 
She puts the phone like, Oh my 

963
00:52:37,400 --> 00:52:39,040
God, Oh my God. 
She's like, so sorry I had to 

964
00:52:39,040 --> 00:52:40,280
pull over. 
I was on the highway. 

965
00:52:40,280 --> 00:52:44,240
But Oh my God, Oh my God, you 
get them crying. 

966
00:52:44,240 --> 00:52:47,560
I got one group that was an 
Apple picking festival when I 

967
00:52:47,560 --> 00:52:51,120
made the call and she's like 
you, I have to put you on 

968
00:52:51,120 --> 00:52:52,760
speakerphone. 
Everybody's here. 

969
00:52:52,760 --> 00:52:54,920
My board is here, my volunteers 
are here. 

970
00:52:55,120 --> 00:53:00,200
They all erupt and are cheering.
I, I wish everybody would have a

971
00:53:00,200 --> 00:53:04,960
chance to, to hear that, to 
experience that, because you'd 

972
00:53:04,960 --> 00:53:08,080
want to get involved, whether it
was with them or with us, you 

973
00:53:08,080 --> 00:53:10,080
would want to be involved in 
some way. 

974
00:53:10,080 --> 00:53:14,560
It's just, it's incredible. 
I love that, I love that. 

975
00:53:14,560 --> 00:53:18,080
So you have the foundation of 
businesses, but individuals can 

976
00:53:18,080 --> 00:53:20,800
still donate. 
And it's, and we need them to, 

977
00:53:20,960 --> 00:53:24,440
it's important, we have to have 
both to really, because the 

978
00:53:24,440 --> 00:53:29,240
reality is, so in a month, let's
say this past month, we needed 

979
00:53:29,240 --> 00:53:33,440
to raise $16,000. 
That is enough to pay the 

980
00:53:33,440 --> 00:53:35,040
grants. 
We do that in the month. 

981
00:53:35,040 --> 00:53:38,840
So we get the business partners 
and remember, they fluctuate. 

982
00:53:39,120 --> 00:53:42,760
So sometimes the business 
partner might have given $400.00

983
00:53:42,760 --> 00:53:46,200
in the next quarter. 
No, it's tax time and tariffs 

984
00:53:46,200 --> 00:53:47,800
hit. 
And next thing you know, they 

985
00:53:47,800 --> 00:53:50,640
can only afford $50.00. 
So there can be a big 

986
00:53:50,640 --> 00:53:53,600
fluctuation. 
We, so our, our individual 

987
00:53:53,600 --> 00:53:57,960
donors, it's all the same. 
We need them both equally. 

988
00:53:58,000 --> 00:54:01,840
And it's easy to donate. 
You can, you know, we even snail

989
00:54:01,840 --> 00:54:05,880
mail, we still get checks, 
checks from donors, but our, our

990
00:54:05,880 --> 00:54:09,720
websites, missionmeow.org and it
says on the website, you can 

991
00:54:09,720 --> 00:54:12,320
donate through PayPal. 
There's fees with that. 

992
00:54:12,440 --> 00:54:14,720
Zell. 
We also send a Venmo. 

993
00:54:14,800 --> 00:54:16,600
That's just the way the world is
right now. 

994
00:54:16,600 --> 00:54:19,320
So you can donate through Venmo 
to Mission Meow. 

995
00:54:20,120 --> 00:54:24,040
And it's really important. 
And I know that you've people 

996
00:54:24,040 --> 00:54:26,800
hear this all the time, but I 
cannot stress it enough. 

997
00:54:26,840 --> 00:54:32,000
Every dollar makes a difference,
$5 makes a difference. 

998
00:54:32,000 --> 00:54:36,240
We have 100 donors that give us 
five, $5, that's $500. 

999
00:54:37,080 --> 00:54:39,400
Yeah. 
It it all makes an impact. 

1000
00:54:39,400 --> 00:54:42,800
I don't want anybody to think, 
well, I only have $5 this month,

1001
00:54:42,800 --> 00:54:46,120
what's that going to do? 
But if everybody thinks that 

1002
00:54:46,120 --> 00:54:49,800
way, then nobody donates that. 
And if everybody really 

1003
00:54:49,800 --> 00:54:52,960
understands the impact that that
makes, you will donate it. 

1004
00:54:52,960 --> 00:54:55,680
That $5 does make a difference 
every time. 

1005
00:54:55,680 --> 00:54:57,680
I because I'm the one who sees 
them, I give all the 

1006
00:54:57,680 --> 00:55:01,360
notifications. 
It's not like every single 

1007
00:55:01,360 --> 00:55:03,800
dollar. 
I'm so excited that that money 

1008
00:55:03,800 --> 00:55:06,120
came in because that's five more
dollars. 

1009
00:55:06,120 --> 00:55:09,520
It gets us closer to making our 
grants happen. 

1010
00:55:09,720 --> 00:55:13,520
Plus we nobody likes to talk 
about this, but we have, we have

1011
00:55:13,520 --> 00:55:15,320
things we have to pay for as 
well. 

1012
00:55:16,120 --> 00:55:20,040
Have a website, we have design 
programs so we can make 

1013
00:55:20,040 --> 00:55:21,760
graphics. 
There are things that because, 

1014
00:55:22,200 --> 00:55:26,040
you know, we in an ideal world, 
we would have volunteers that 

1015
00:55:26,040 --> 00:55:27,680
could do everything. 
We just don't. 

1016
00:55:27,680 --> 00:55:30,080
So some things we have to do in 
house. 

1017
00:55:30,080 --> 00:55:33,520
And so we have bills too. 
We keep them very lean. 

1018
00:55:33,640 --> 00:55:37,240
You can trust somebody who ran a
pet cancer fund for eight years 

1019
00:55:37,240 --> 00:55:39,920
to never want to spend more than
they need to. 

1020
00:55:40,600 --> 00:55:43,080
But we also, we go to 
conventions. 

1021
00:55:43,080 --> 00:55:45,400
There's a cost to those. 
You know, we have to pay, get 

1022
00:55:45,400 --> 00:55:46,920
there. 
We have to pay for hotels. 

1023
00:55:46,920 --> 00:55:50,920
We have to pay for a booth, but 
it's important for us to be 

1024
00:55:50,920 --> 00:55:53,600
there. 
It's how we get into communities

1025
00:55:53,600 --> 00:55:56,760
and introduce ourselves to 
potential grant recipients, 

1026
00:55:57,280 --> 00:56:00,320
potential business partners, 
potential donors, potential 

1027
00:56:00,320 --> 00:56:02,000
volunteers. 
It's everything. 

1028
00:56:02,000 --> 00:56:04,120
It's not just out there looking 
for money. 

1029
00:56:04,480 --> 00:56:07,600
The only way we can build an 
organization is by filling all 

1030
00:56:07,600 --> 00:56:10,800
those roles, and there's just 
too many business partners. 

1031
00:56:10,800 --> 00:56:13,040
But if we don't have grant 
recipients, who are we giving 

1032
00:56:13,040 --> 00:56:15,040
to? 
And if we don't have volunteers,

1033
00:56:15,080 --> 00:56:18,480
none of this happens. 
Yeah, that's. 

1034
00:56:18,840 --> 00:56:22,160
All of these things. 
And so yes, money comes in that 

1035
00:56:22,280 --> 00:56:25,640
feeds Mission Meow too. 
So it's very important that our 

1036
00:56:25,680 --> 00:56:30,480
our donors know that in a grant 
fundraising month, if we raise 

1037
00:56:30,480 --> 00:56:33,760
more, you are helping Mission 
Meow make it through the next 

1038
00:56:33,760 --> 00:56:37,880
few months for us to do the 
things that we need to do and 

1039
00:56:37,880 --> 00:56:40,360
then go into the next grant 
cycle. 

1040
00:56:40,960 --> 00:56:45,040
Yeah, Well, I just think, you 
know, this is such an amazing 

1041
00:56:45,040 --> 00:56:48,240
thing that you're doing. 
I appreciate it so very much 

1042
00:56:48,240 --> 00:56:50,880
because I know, you know, it's 
easy, especially around the 

1043
00:56:50,880 --> 00:56:53,440
holidays. 
And it's like, you know, donate 

1044
00:56:53,440 --> 00:56:55,440
to the Humane Society, blah, 
blah, blah. 

1045
00:56:55,440 --> 00:57:00,160
And I like for so many years, I,
I felt uncomfortable saying that

1046
00:57:00,160 --> 00:57:04,160
because I know how much with a 
lot of these, especially the 

1047
00:57:04,160 --> 00:57:07,600
larger humane societies does 
that, you know, doesn't actually

1048
00:57:07,600 --> 00:57:11,080
go to the animals. 
And so I appreciate being able 

1049
00:57:11,080 --> 00:57:15,560
to highlight an organization 
that is very lean and like, it 

1050
00:57:15,560 --> 00:57:19,360
really is there for the animals 
and just appreciate so much of 

1051
00:57:19,360 --> 00:57:23,600
what you do. 
And so definitely check out the 

1052
00:57:23,600 --> 00:57:27,280
show notes, get all the links, 
go to social media, follow 

1053
00:57:27,280 --> 00:57:31,920
Mission Meow, whatever you can 
do, please do that. 

1054
00:57:31,920 --> 00:57:34,600
And again, just thank you so 
much for being here. 

1055
00:57:34,640 --> 00:57:37,040
They can reach out to me. 
You know, there's, there's the 

1056
00:57:37,040 --> 00:57:39,080
e-mail on there. 
If you have questions, you're 

1057
00:57:39,080 --> 00:57:40,880
going to, you're going to come 
to me. 

1058
00:57:41,280 --> 00:57:43,880
So if you want to find out how 
you can help, what you can do 

1059
00:57:43,880 --> 00:57:47,000
more or how you can help in your
community, we can try to always 

1060
00:57:47,000 --> 00:57:48,840
connect you too, because we get 
those questions. 

1061
00:57:48,840 --> 00:57:50,680
I want to help in my local 
community. 

1062
00:57:51,040 --> 00:57:55,560
We've helped all across the US. 
If they see on our grant page, 

1063
00:57:56,200 --> 00:57:58,560
you look at the organizations 
we've helped, they're all 

1064
00:57:58,560 --> 00:58:01,680
looking for help too. 
There's always a way that you 

1065
00:58:01,680 --> 00:58:03,080
can give back. 
I promise that. 

1066
00:58:03,080 --> 00:58:05,480
And if it's not through Mission 
Meow, we can try to guide you. 

1067
00:58:05,480 --> 00:58:07,640
I love. 
That of course I love dogs, but 

1068
00:58:07,640 --> 00:58:12,960
I very much appreciate that it 
is cat centric because I think 

1069
00:58:13,080 --> 00:58:15,320
as we talked about earlier, I 
think they get kind of lost 

1070
00:58:15,360 --> 00:58:18,760
sometimes and. 
The reality is that in the US, 

1071
00:58:20,280 --> 00:58:23,400
when we're talking about 
overpopulation and where there's

1072
00:58:23,400 --> 00:58:25,200
an issue, it's the cat 
community. 

1073
00:58:25,240 --> 00:58:30,480
Sure, there are places in the US
down South where we hear about 

1074
00:58:30,480 --> 00:58:33,240
the dogs, and we know there's 
transports that bring dogs up 

1075
00:58:33,240 --> 00:58:35,880
from the South to save them 
because, you know, it's just 

1076
00:58:35,880 --> 00:58:38,000
different down there. 
But if we're talking about a 

1077
00:58:38,000 --> 00:58:42,600
country as a whole, in the 
animal world, the population 

1078
00:58:42,600 --> 00:58:44,480
issue is cats. 
Yeah. 

1079
00:58:44,560 --> 00:58:46,720
And so we need to get a handle 
on this. 

1080
00:58:46,720 --> 00:58:49,960
And by supporting these small 
organizations, the grassroots 

1081
00:58:49,960 --> 00:58:52,880
ones, we're really targeting the
root of the problem. 

1082
00:58:53,640 --> 00:58:55,240
That's amazing. 
I love it. 

1083
00:58:55,640 --> 00:58:59,680
Thank you so much for. 
Being here, it's been too long. 

1084
00:58:59,760 --> 00:59:02,440
We got to talk about something 
I'm passionate about. 

1085
00:59:02,800 --> 00:59:06,760
I know, I know, it has been too 
long and I can't wait to see you

1086
00:59:06,800 --> 00:59:10,360
again and hopefully that won't 
be too much longer. 

1087
00:59:10,360 --> 00:59:16,320
But until then, I I'm actually 
I'm I've been looking at so my 

1088
00:59:16,360 --> 00:59:19,760
do it, another podcast who 
everybody listening is very 

1089
00:59:19,760 --> 00:59:21,640
familiar with because I posted 
here. 

1090
00:59:21,640 --> 00:59:25,280
It's called the weekly pet 
roundup with Isabel Alvarez 

1091
00:59:25,280 --> 00:59:27,480
Arada. 
I know, I know. 

1092
00:59:27,480 --> 00:59:29,280
She's. 
Love both of you. 

1093
00:59:29,480 --> 00:59:32,240
That's a great. 
I love that the two other. 

1094
00:59:32,440 --> 00:59:34,160
Yeah. 
And I know she's one of your 

1095
00:59:34,160 --> 00:59:37,080
business partners and I've been 
looking at that and I'm like, I 

1096
00:59:37,080 --> 00:59:42,520
need to do that too. 
Join It's a big, wild, crazy 

1097
00:59:42,520 --> 00:59:44,480
family. 
Yeah, much. 

1098
00:59:44,920 --> 00:59:46,160
Fun. 
Maybe one day we'll have a 

1099
00:59:46,160 --> 00:59:48,840
mission, meow convention and 
we'll all come together. 

1100
00:59:48,840 --> 00:59:51,160
Oh. 
My gosh, let's just do a cruise.

1101
00:59:51,160 --> 00:59:55,400
Let's just all go on a cruise. 
I can't be on a boat that big, 

1102
00:59:55,400 --> 00:59:58,240
but we'll figure it out. 
I'll mute you at the 

1103
00:59:58,240 --> 01:00:01,160
destinations. 
OK, no cruise. 

1104
01:00:01,200 --> 01:00:02,720
Got it. 
Well, yeah. 

1105
01:00:02,720 --> 01:00:04,800
So, Sally, thank you so much for
being here. 

1106
01:00:04,800 --> 01:00:07,720
Thank you so much for what you 
do, for taking care of these 

1107
01:00:07,720 --> 01:00:10,560
kitties and the best way you 
know how, which is a very, very 

1108
01:00:10,560 --> 01:00:12,760
important way. 
And I just appreciate you. 

1109
01:00:12,760 --> 01:00:13,920
Thank you so much for being 
here. 

1110
01:00:14,120 --> 01:00:15,760
Thank you for having me as a 
guest.

