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Welcome back, pet parent. 
I hope you're enjoying your 

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holidays this year. 
I know it can be a really tough 

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time for some of us for so many 
different reasons. 

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And so even though I 
intentionally scheduled this 

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week and next week to not have a
guest on the show because I 

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think most people are going to 
be just way too busy, there are 

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those of us who still listen 
religiously to our podcasts. 

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And, you know, whether that is 
because you don't live near 

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family or you have other things 
going on, you choose not to 

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celebrate whatever is maybe 
going on in your lives. 

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I wanted to make sure that I had
something here for you, which 

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will still be here for whoever 
is, you know, busy celebrating 

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the holidays. 
And when they're ready to come 

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back, this episode will be here 
for you as well. 

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In the meantime, I want to 
remind you guys that I sent out 

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if you're not on my e-mail list,
you can get on my e-mail list by

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going to well, there's a lot of 
ways you can do that. 

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One of the easiest ways is to go
to any reel on my Instagram 

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page. 
So going to at the pet parenting

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reset. 
If you don't already follow me, 

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please make sure to follow me 
there. 

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But commenting notify on any of 
my reels, we'll send you a 

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message into your Instagram 
messages and that will give you 

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a link to sign up to be notified
for every single episode that 

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out. 
So I'll send out an e-mail every

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week with just the information 
for this is what's on this week.

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I don't send out a whole lot 
more emails than that every once

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in a while if I am having a sale
or whatever is going on because 

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I do one-on-one consultations 
for pets and their pet parents. 

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So if that is also something 
you're interested in, I am so 

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happy. 
It's it's one of my favorite 

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things that I do outside of the 
podcast is to be able to help 

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pet parents with issues with 
their pets. 

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I love, love, love getting those
pets and pet parents who are 

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being proactive and trying to 
get everything set up so that 

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they can hopefully beat the odds
and, you know, just be very 

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proactive and preventative and 
raising happy healthy pets. 

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But most of my clients have 
something going on, a lot of 

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leaky gut, food sensitivities, 
cancer, unfortunately, so many 

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other things, so many, so many 
things. 

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I'm here and happy to help you 
with all of that. 

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You can go to my website 
jessicalfisher.com and it should

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also be LinkedIn the show notes.
If you are ready to book a 

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consultation with me, by all 
means, please go ahead and do 

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so. 
If you want to book a discovery 

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call to see if you want to work 
with me, I do free 15 minute 

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calls so that we can get an idea
of what's going on with your pet

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and you can kind of get a feel 
for me and how this will work 

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and you can make a decision and 
what you want to do moving 

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forward. 
But as I was saying, I sent out 

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an e-mail to everybody who is 
subscribed to my e-mail list 

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that in the new year. 
So in the beginning of January, 

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I going live on my website will 
be all new packages. 

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So previously it was like, 
here's the price for an initial 

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consultation and we'll see how 
many follow-ups you need. 

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That's the price for follow-ups.
Well, I'm putting together 

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packages because what I'm 
realizing especially for dogs 

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that have, I don't know what it 
is, the universe just keeps 

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bringing to me dogs with very, 
very severe leaky gut that are 

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on Apoquel, sometimes Apoquel 
and Cytopoint for extended 

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periods of time. 
Sadly, some of these animals 

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have developed autoimmune issues
and cancer because of the 

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extended use of Apoquel 
specifically. 

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And so these packages are 
designed to support you through 

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an extended period of time while
we work together along, of 

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course with your veterinarian to
really optimize everything 

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that's going on for your pet. 
So those are all going live on 

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my website at the beginning of 
January. 

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And I wanted to let you guys 
know that. 

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But when I was thinking of 
things that I wanted to talk to 

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you guys about, because it's 
just me and you this week and 

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next week, I had so many 
different like things pop up. 

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And this one, what we're talking
about today was something that I

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actually thought was going to be
really good for the weekly pet 

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roundup, but I just decided to 
share it with you guys instead. 

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So one of the more recent 
articles that pet food industry 

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put out was it's called kibble 
less likely for small, purebred,

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older or working dogs. 
So this is kind of showing us 

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The Who, what, when, where, why 
and how of nutrition for dogs 

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and like kind of where things 
are going, how things are. 

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And this is all information that
has been analyzed from the Dog 

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Aging project, which if you're 
not familiar with it, Rodney 

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Habib talks about a lot the Dog 
Aging Project. 

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They have so much information. 
And currently there's more than 

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40,000 US dog owners 
participating in the Dog Aging 

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project. 
Scientists at Texas A&M 

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University and the Virginia, 
Maryland College of Veterinary 

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Medicine are are working 
together on this and they have 

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found correlations between dog 
food diet choices and various 

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dog characteristics. 
So dogs eating diets other than 

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kibble were found to be smaller.
Dogs significantly more likely 

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to consume diets that are canned
food, freeze dried, commercial 

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raw, semi dry, or home cooked 
foods. 

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Conversely, the popularity of 
home raw diets increased with 

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the size of the dog, making it 
the only diet type that showed a

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positive correlation with larger
breeds. 

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That makes so much sense to me 
economically. 

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So for smaller dogs, which my 
dog Kimberly is a smaller dog, 

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it, it isn't cheap, but it is 
easier financially to be able to

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feed a smaller dog like that a 
commercial raw food or 

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commercial gently cooked food. 
And then these larger breed 

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dogs, if we want to do fresh 
food, which you guys know how 

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much I am such a fan of feeding 
fresh foods to our pets, doing 

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the DIY bra is generally going 
to be the most cost effective 

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way to do that. 
So in this article, researchers 

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wrote in the Journal of the 
American Veterinary Medical 

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Association quote this may be 
due to economic reasons since it

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is likely more cost prohibitive 
to feed large dogs, primarily 

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canned food as compared to a 
small dog, which is what we were

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just talking about. 
It goes on to say however, owner

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income was not associated with 
the diet choice, making this at 

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least appear to be a less 
important factor in the decision

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to feed canned diets. 
Another potential reason may be 

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that the health related issues 
more commonly diagnosed in small

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dog dogs, such as periodontal 
disease or urolithiasis, that's 

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a big word, compel dog owners to
select foods with a higher 

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moisture content. 
So Euro, obviously the urinary 

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tract. 
Further studies are necessary to

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clarify what factors influenced 
this trend because of course 

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they're not asking these pet 
parents in the dog aging study, 

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like why are you choosing this 
food? 

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This They're just collecting the
data of what they're actually 

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feeding these dogs. 
Interestingly, purebred dogs 

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were disproportionately 
represented among those fed raw 

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diets, whether commercial or 
home prepared. 

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So it says, among the 2163 dogs 
consuming raw diets in the 

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study, 1391 were purebred, 
making purebreds 1.8 times more 

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common in this dietary group 
compared to mixed breeds. 

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In contrast, mixed breed dogs 
were more likely to be fed 

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kibble than purebreds. 
Neutered and intact dogs also 

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exhibited distinct dietary 
trends. 

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Neutered dogs were more 
frequently fed kibble or canned 

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diets, while intact dogs should 
have preference for raw diets. 

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I find that one to be 
particularly interesting because

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we're learning so much more. 
In fact, I would. 

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I just got the e-mail yesterday,
the day before I'm recording 

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this from YouTube showing like 
my urine review and my most 

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popular video on YouTube in 2024
was about the spay and neuter 

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options for dogs. 
And so I find it so interesting 

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that we are learning more about 
how detrimental it can be to 

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remove any organ system. 
But here we're talking about the

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reproductive organ systems and 
in dogs or cats, more so in dogs

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because we, when we do so, we 
are removing organs that are 

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producing hormones and it 
definitely has an effect on our 

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animals, often times negatively.
There are some, I'm not going to

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say there aren't any positives 
to spay and neuter. 

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Obviously population control is 
a concern and there are some 

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other things like pyometra and 
things like that. 

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So there are lots of other 
options versus the traditional 

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spay and neuter removing those 
organ systems. 

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There are other options in 
spaying and neutering are pets 

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that we can look at. 
And I think when we have that 

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mindset where we are looking at 
these other options, knowing 

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that we want to keep these organ
systems intact, we want to leave

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our pets the way nature intended
them, these hormones that they 

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need to have, We're also 
thinking about everything else 

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going on in the body and we 
realize how important nutrition 

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is. 
So that is obviously a 

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correlation in my mind. 
This study also highlighted life

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stage specific feeding 
practices. 

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So puppies were overwhelmingly 
fed kibble at 89%, while senior 

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dogs and those in poorer health 
were more likely to consume 

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canned, semi dry or home cooked 
diets. 

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These choices may reflect a need
for easier to digest or softer 

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food textures as dogs age or 
experience health challenges. 

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And one of the things that I 
talked to my clients a lot about

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because I am a big proponent for
a raw food diet for both dogs 

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and cats. 
But it is very natural as we 

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age, we just don't produce as 
much digestive enzymes as we did

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when we were younger. 
That's just a part of the 

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biology of growing older. 
So sometimes depending on the 

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situation, it can be more 
beneficial to switch to a cooked

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food or at least to add 
digestive enzymes into the food.

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So it's, it is interesting to me
to see like these trends because

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I know this you listening to 
this may also know this, but 

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there are we, we don't do the 
same thing for our dog their 

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entire life, which is completely
contradictory to what the kibble

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companies are telling us, right?
They are like feed this food to 

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your dog from birth to death, 
right? 

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Like they have this one food 
that they never want you to 

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stray away from. 
And all of that is marketing. 

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100% of that is marketing. 
He absolutely want to cater to 

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and adjust throughout our dog or
cats lives to make sure that we 

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are giving them what they need 
to thrive. 

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And so it's actually really kind
of cool for me to read this and 

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see that that pet parents are 
starting to understand this. 

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We're starting to, I don't want 
to say ignore all of that 

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marketing, but we're starting to
realize that it is marketing. 

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Kim agrees. 
Thank you. 

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Kim agrees. 
So we're starting to realize 

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that instead of listening to 
this is how it's always been 

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done, so this is the way I need 
to do it, We're actually paying 

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attention to our pets and making
adjustments based on their needs

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versus what some corporation is 
saying that our dog needs, 

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right? 
We're looking at the animal in 

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front of us and saying, yes, I 
need to make adjustments for you

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in this period of your life and 
I, I love that. 

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So let's see. 
Activity levels further 

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influence dietary choices, with 
active dogs being more likely to

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consume home prepared raw diets 
and sedentary dogs tending 

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toward canned or home cooked 
options. 

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Purpose driven feeding patterns 
emerged as another important 

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trend. 
Dogs primarily used for agility 

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or breeding were more likely to 
consume raw diets. 15% for both 

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commercial and home raw. 
Working dogs favorite home raw 

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diets at 6%, while service dogs 
leaned toward commercial raw 

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options at 8%. 
However, kibble remain the most 

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common diet across all purposes.
That's still sad, but I 

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understand it. 
Also, organic diets were more 

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commonly reported for freeze 
dried raw, both commercial and 

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home home cooked and semi dried 
diets. 

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Meanwhile, grain free diets were
more prevalent among freeze 

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dried, raw and home cooked 
options compared to kibble or 

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can varieties. 
So obviously, you know, this is 

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important information for the 
pet food industry like as a 

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whole, but also for somebody 
like me in my position like 

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understanding pet parents and 
and their needs. 

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So that's one of the things is 
that I do. 

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I talked to you a little bit on 
the discovery call, that free 15

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minute call. 
I talked about at the beginning 

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about like what your needs are 
and what you would prefer to 

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you. 
My first question when we talk 

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about food is always do you want
to buy it or do you want to make

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it? 
That's the first thing we have 

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to decide. 
And it doesn't have to be all of

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one and none of the other. 
We can always do a combination. 

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I actually like to do a 
combination because more variety

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and more rotation is is always a
good thing. 

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So that's the first thing we 
have to decide and understand 

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that that can change. 
Like we can have a season of 

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life where right now for me, for
instance, I buy everything for 

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my pets because I just don't 
have the time to put into it. 

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But the reality is, and I know, 
I know I've said this so many 

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times, so forgive me for 
sounding like a broken record, 

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but we always, it doesn't matter
what we're talking about, we 

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always have to make the 
decision, am I going to put time

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into it or am I going to put 
money into it? 

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And that can change, right? 
So right now I'm having to put 

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money into it because I don't 
have the time to put into it. 

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Hopefully at some point I will 
have more time to put into it 

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and that way I can cut back on 
the money that I'm putting into 

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it. 
But that's always what we have 

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to figure out. 
And that's not something I can 

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tell you. 
That's something you have to 

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figure out for yourself. 
And I'm not judging you for it 

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one way or the other because I, 
you know, I know that it can and

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will change and that's OK. 
We just have to make that 

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decision for right now. 
Now, once we get into like the 

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full consultation, you, you've 
said, Yep, I, this is for me. 

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You know, you, you resonate with
me. 

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What you want to do, the things 
that you're talking about 

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absolutely resonate with me. 
I want to improve my dog's 

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overall health span. 
Let's go ahead and book this 

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consultation. 
You book the consultation and we

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meet for that, you know, 45 to 
60 minutes. 

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We're going to get more in depth
on so much, so many things going

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on with your animal, depending 
on what's going on with your 

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animal. 
And when we specifically do talk

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about food, we're going to talk 
so much more about making it 

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home or buying it. 
And then if we're going to make 

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it, are we going to do raw or 
are we going to do cooked? 

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And again, we can mix those 
things. 

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I'm totally fine with that. 
There's so, so many. 

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Of course, we'll get into 
supplementation if we need to 

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supplement. 
I'm not the biggest fan of 

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supplementing. 
I like to do as much with food 

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as possible, but there 
absolutely are cases that we do 

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need to use targeted 
supplementation for a period of 

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time, and I'm happy to help you 
with that. 

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I'm happy to help you through 
that period of time and figure 

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out when it's a good time to 
pulse, when it's a good time to 

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stop, when there's so many 
different factors going into 

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supplementation that I find a 
lot of people will. 

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They have this list of 
supplements that they have their

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dog on and they've been giving 
these, this dog these same 

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supplements for years. 
And it's like, OK, well, when do

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we know if they're even still 
working? 

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You're giving them so many 
things. 

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You've been giving them for so 
long. 

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Let's cut back. 
Let's find out if they're even 

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still working for your dog. 
And that's not to say that 

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something amazing like an 
omega-3 supplement isn't going 

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to be quote UN quote, working 
for your dog, but we may want to

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pulse it. 
We may want to change the 

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amount, we may want to change 
the source of that omega-3. 

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There's a lot of education 
involved and what I do and I 

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love doing that for you guys on 
an individual basis. 

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Because again, I know I've told 
you this podcast is like my 

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favorite thing in the world that
I do. 

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But I can only really give you 
like generalized information 

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because I don't have a specific 
case in front of me. 

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And it is my favorite thing to 
do to customize and 

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00:17:46,600 --> 00:17:51,160
individualize everything I do 
specifically for your pet 

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because that is the best way to 
optimize your pets health span 

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is to actually work with the dog
or the cat that's right there in

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front of you. 
So I just thought that was a 

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00:18:04,400 --> 00:18:08,640
really interesting article. 
There was another article from 

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00:18:08,640 --> 00:18:13,040
pet food industry showing how 
human demographics influence dog

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00:18:13,040 --> 00:18:16,680
food choices, which we weren't 
talking about with that last 

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00:18:16,680 --> 00:18:19,760
study because they didn't have 
the human demographics. 

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00:18:19,760 --> 00:18:24,760
So this was the very next day 
pet food industry published 

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00:18:24,760 --> 00:18:29,640
another post saying again kibble
remained king of dog food and a 

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00:18:29,640 --> 00:18:35,160
survey of over 40,000 dog owners
conducted from January 2020 to 

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00:18:35,160 --> 00:18:37,800
December 2022. 
The preference for kibble 

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00:18:37,800 --> 00:18:42,720
persist across income levels, 
education and geographic 

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00:18:42,720 --> 00:18:46,800
locations, or even when recent 
diet changes had occurred. 

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However, human demographics were
correlated to the use of dog 

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00:18:50,800 --> 00:18:54,320
food types other than kibble. 
They surveyed dog owners. 

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00:18:54,520 --> 00:18:56,560
I'm sorry. 
The surveyed dog owners were 

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00:18:56,560 --> 00:19:00,680
participants in the Dog Aging 
project, and scientists at Texas

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00:19:00,680 --> 00:19:03,480
A&M University in Virginia, 
Maryland College of Veterinary 

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00:19:03,480 --> 00:19:06,040
Medicine analyzed their 
responses. 

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So when we look at the 
demographics that the income 

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00:19:09,960 --> 00:19:13,800
demographics, it says kibble 
remains the staple regardless of

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00:19:13,800 --> 00:19:16,600
income with 81 to 85% 
consistency. 

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00:19:17,080 --> 00:19:22,480
However, owners earning 180,000 
or more or slightly more 

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00:19:22,480 --> 00:19:25,000
inclined toward commercial raw 
diets. 

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00:19:25,880 --> 00:19:29,560
The age demographics Older 
owners tended to diversify 

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00:19:29,560 --> 00:19:33,560
beyond kibble, favoring canned, 
freeze dried and home cooked 

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00:19:33,560 --> 00:19:36,600
diets. 
In contrast, younger owners, 

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00:19:36,640 --> 00:19:41,960
ages 18 to 24, overwhelmingly 
preferred kibble at 91%. 

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00:19:43,200 --> 00:19:47,640
The education demographics. 
It says while education level 

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00:19:47,640 --> 00:19:51,720
generally did not influence diet
choice, specific trends emerged.

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00:19:52,320 --> 00:19:56,080
Owners with some college or 
trade education were more likely

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00:19:56,080 --> 00:19:59,600
to feed home cooked or 
commercial raw diets, though 

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00:19:59,600 --> 00:20:03,160
these differences were minimal. 
And then with the location 

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00:20:03,160 --> 00:20:05,920
demographics, it says regional 
differences were notable. 

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00:20:06,160 --> 00:20:09,280
Dogs in rural areas were more 
likely to consume home raw 

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00:20:09,280 --> 00:20:12,840
diets, while commercial raw 
diets were more prevalent in 

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00:20:12,840 --> 00:20:15,440
urban settings. 
Kibble was less popular in 

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00:20:15,440 --> 00:20:18,400
coastal states compared to 
inland areas. 

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00:20:18,440 --> 00:20:22,240
So there's a lot of information 
to be had when we collect. 

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00:20:22,320 --> 00:20:26,040
Data like this, like the Dog 
aging project has it says the 

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00:20:26,040 --> 00:20:28,760
majority of survey participants 
that kibble is their dog's 

335
00:20:28,760 --> 00:20:32,800
primary format with 82% which is
over 33,000. 

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00:20:33,240 --> 00:20:36,720
This far surpassed other options
including home cooked meals at 

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00:20:36,720 --> 00:20:45,200
4%, thank you canned food at 4%,
commercial raw diets at 4%, home

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00:20:45,200 --> 00:20:50,720
prepared raw at 2%, freeze dried
at 2% and semi dry diets at 1%. 

339
00:20:51,200 --> 00:20:54,880
Although kibble was the main 
dish, 35% of owners supplement 

340
00:20:54,880 --> 00:20:58,720
their dog's diet. 
Canned food LED this category at

341
00:20:58,720 --> 00:21:02,760
32%, followed by home cooked 
meals at 21% and additional 

342
00:21:02,760 --> 00:21:06,640
kibble at 17%. 
Grain free diets were reported 

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00:21:06,640 --> 00:21:10,200
in 40% of dogs with no 
significant variations across 

344
00:21:10,200 --> 00:21:13,200
income levels. 
Organic diets, however, were fed

345
00:21:13,200 --> 00:21:17,520
to only 20% of dogs, again 
showing little correlation with 

346
00:21:17,800 --> 00:21:21,160
income. 
So there's so much, there's so 

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00:21:21,160 --> 00:21:26,120
much there to learn, there's so 
much information and data that 

348
00:21:26,120 --> 00:21:28,800
we can pull from. 
I just find it so interesting 

349
00:21:29,040 --> 00:21:32,240
and I'm very curious as to what 
you're feeding and why. 

350
00:21:33,280 --> 00:21:38,400
Because obviously finances are a
concern, which is why a lot of 

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00:21:38,400 --> 00:21:41,960
times I will transition people 
to home cooked diets because it 

352
00:21:41,960 --> 00:21:46,920
is often one of the cheaper ways
that we can drastically improve 

353
00:21:47,600 --> 00:21:52,200
our dog and cats health span. 
So with that, again, I'm just 

354
00:21:52,200 --> 00:21:54,400
going to remind you one more 
time, check out my website, 

355
00:21:54,400 --> 00:21:57,240
jessicalfisher.com. 
I will be posting all new 

356
00:21:57,240 --> 00:22:01,040
packages in January. 
So if you want to take advantage

357
00:22:01,200 --> 00:22:04,400
of the single consultation rate 
that I have right now, please go

358
00:22:04,400 --> 00:22:07,040
ahead and do that. 
And I am just, I'm hoping you're

359
00:22:07,040 --> 00:22:10,400
having a fabulous holiday 
season, regardless of what 

360
00:22:10,400 --> 00:22:13,520
you're doing. 
Hopefully you are taking some 

361
00:22:13,520 --> 00:22:16,160
time to find joy with you and 
your pets. 

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00:22:16,160 --> 00:22:21,120
And I will talk to you again 
next week, which will be just 

363
00:22:21,120 --> 00:22:24,360
before New Year's. 
And in the new year, we will be 

364
00:22:24,360 --> 00:22:26,480
coming back with some more guest
episodes. 

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00:22:26,520 --> 00:22:29,800
So with that, again, I hope 
you're having a fabulous, 

366
00:22:29,800 --> 00:22:31,800
fabulous day. 
Thank you so much for being 

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00:22:31,800 --> 00:22:33,080
here. 
Give your pets some extra love 

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00:22:33,080 --> 00:22:35,360
for me and I will talk to you 
next.

