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Welcome back, pet parent. 
I'm so excited for today's 

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episode because we are talking 
about oral health, dental 

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hygiene, all the things, but not
in the ways we have talked about

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this in the past. 
I've had other veterinarians on.

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We've talked about dental 
cleanings and we've talked about

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raw meaty bones with Doctor 
Billinghurst. 

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We've talked about so many 
things. 

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This is a little bit different. 
I have Jen with Coniferrah on 

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today. 
And if you haven't heard of 

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Coniferrah, well, you were kind 
of like me a couple of years 

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ago. 
Because the truth is that my dog

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is a little Princess who doesn't
like to chew things. 

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And so I have tried so many 
things with her and she's just 

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like, she just stared at me when
I said that. 

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I have tried so many things with
her and I know how important 

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dental health is and I do things
for her. 

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I have to, I have to really make
up a lot. 

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If your dog is a chewer, count 
your blessings because dental 

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health is so important for 
overall health. 

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We talked about the oral 
microbiome with Emily from 

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Teeth. 
If you remember that episode. 

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I could go back to so many, but 
I want to welcome Jen Johnson 

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from Coniferra on today's 
episode of the Pet Parenting 

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Reset podcast. 
How are you doing today, Jen? 

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Great. 
Thank you so much for having us 

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on today. 
Yay. 

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I know this is going to be such 
a fun conversation. 

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This is not a sales pitch, but 
we are going to talk about all 

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of the different products 
because Coniferro has really 

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grown at their product line. 
One of the reasons why I said 

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yes to Jen is because of the 
sustainability of what they're 

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doing. 
We they're actually using 

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products that would otherwise be
tossed, burned, thrown out, 

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possibly ending up in landfills.
Not good for the environment. 

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We're going to talk about all of
that. 

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If you're new here, my name is 
Jessica. 

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I am your host for the Pet 
Parenting Reset podcast. 

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I'm also a canine nutritionist 
and holistic pet health coach. 

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I really, really focus on food 
as medicine, food therapy. 

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So that's what we talk about a 
lot, which is why in past 

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episodes talking about dental 
health, we've talked about raw 

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meaty bones. 
We've talked about all the 

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different ways that food can 
help with our dog's oral health,

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but today we're talking about 
some different things. 

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So Jen, can you kind of give us 
an idea? 

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Let's start with like the idea 
behind the brand, because I 

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think that is such a cool story.
Yeah, of course. 

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So kind of Farrah makes all 
natural dog chews. 

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So all of the chews we have are 
100% all natural. 

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There are no synthetics, 
plastics, additives, anything 

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used in the chews. 
It's just the actual chew. 

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They're all made from resources 
from nature, and we started out 

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with our coffee wood stick, 
which literally looks like a 

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stick. 
But it is very unique because 

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the coffee wood is a special 
type of wood that does not 

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splinter when the dogs chew on 
it. 

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So it actually comes off in 
flakes or pieces, and these 

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pieces are fully digestible for 
the dog. 

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And so if your dog loves to chew
sticks in your backyard, this is

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a great safe alternative. 
Many people don't know that the 

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sticks in your backyard are 
dangerous for dogs because they 

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can splinter, they can puncture 
gums, intestines, plus they 

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could have saps on them. 
They could have something on the

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outside that could cause 
digestive distress. 

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So our original product, the 
coffee would stick, is something

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that is very safe for dogs to 
chew. 

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And at the same time, what you 
talked about earlier promotes 

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dental hygiene because as they 
chew, they're able to scrape off

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the plaque and the tartar on 
their teeth and also strengthen 

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their jaw, which allows the dog 
to literally clean its own 

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teeth, which is great. 
It it is because, you know, we 

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don't look, here's the here's 
the reality. 

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I know Doctor Katie Kangas is 
going to hate me for saying 

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this, but we don't brush our 
dogs to, I mean, some people do.

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Some people do, don't get me 
wrong. 

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And I think it's even worse for 
our cats, which I know you have 

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a new cat line coming out. 
We'll talk about that a little 

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later on, but it's just not, 
it's not easy. 

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It's not convenient if you don't
start when they're a puppy or a 

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kitten, they hate you. 
You know, bite risk is real, 

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right? 
Like we have to consider that as

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well as pet parents, even the, 
you know, our little babies, 

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which they shouldn't be our 
little babies, they're dogs, but

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still our little babies can bite
when they are scared or if 

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something hurts and you know, 
it's, it's a reaction. 

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It's not like they're trying to 
be mean to you. 

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You know, if you if you 
accidentally hurt your dog, it's

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fair that they're going to snap 
and bark or like they're dogs, 

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They're not, they're not humans,
right? 

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So whatever we can do to improve
their health all around. 

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And we know. 
So again, I was saying earlier I

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talked to Emily from teeth and 
the downstream effects, you 

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know, we know this and in human 
dentistry as well, the 

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downstream effects from having 
poor hygiene in the mouth. 

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I mean, literally, you could 
die. 

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And, and I don't say that 
lightly. 

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Obviously it's not going to 
happen overnight, but you know, 

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you get an infection under your 
gum. 

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You don't even know it's there. 
It, it's, it can get into your 

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bloodstream pretty quickly. 
Like oral hygiene is so 

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important. 
Dogs need to chew. 

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They have very different teeth 
from us. 

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They are a different species 
from us. 

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They need to be chewing. 
And so one of the things, of 

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course, I talked to Dr. Ian 
Billinghurst, he's a huge 

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advocate for raw meaty bones, 
but even dogs in the wild, 

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wolves, foxes, anything in that 
lineage in that like genus of of

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animal, they are also going to 
chew on other things. 

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And so that was one of the 
coolest things that I thought I 

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heard, you know, when I was 
looking into this product is 

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like, it's actually really, 
really beneficial from that for 

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them and could possibly be 
something because like you said,

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dogs will chew on sticks. 
They just naturally know how to 

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do these things that it is 
beneficial for them. 

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And so providing them more 
appropriate resources to do this

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with, it's just so cool. 
So that's actually our slogan at

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Conifera is the natural desire 
to chew because dogs innately 

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want to chew. 
And so when people get a puppy 

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and they're like, oh, my puppy's
chewing on my slippers or my 

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socks or something, it's because
they have that desire and they 

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need to be given something that 
they're allowed to chew, but 

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also that provides a bit of a 
challenge. 

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And so our chews offer a wide 
variety of types of chews for 

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the dog that is a medium to 
heavy chewer to an aggressive 

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chewer. 
So they can have that challenge 

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they're looking for because the 
only way for dogs to truly relax

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is by chewing. 
So the way that they release the

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dopamine and the serotonin is by
chewing. 

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They don't go and, you know, 
take a bath and watch Netflix, 

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have a glass of wine. 
Like that doesn't happen for a 

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dog. 
And so if they're able to chew 

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for ideally 20 minutes, that's 
like when they can reach their 

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relaxation and their calm. 
So chews are great for dogs who 

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are anxious, who are stressed 
out. 

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If they're able to chew, they 
can can really calm down and 

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their behavior improves. 
So it's just a redirection of 

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what they can chew as opposed to
what they cannot. 

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Yeah, well, as you were saying 
that I was reminded, I have 

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always been slightly 
uncomfortable with this whole, 

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like, movement of like lick 
mats. 

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And licking is also something 
that can release dopamine for a 

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dog that can help calm them 
down. 

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So it's often recommended and 
like behavioral modification to 

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let dogs lick on things. 
The Kongs, there are lick mats, 

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there are slow feeders and like 
different like maze bowls and 

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different things like that. 
And I, I had Carol from mine pet

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platter on who designed a 
platter that is it's based on 

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like how dogs and cats actually 
eat a carcass in the wild. 

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So I fully got behind that. 
But still lick mats are huge. 

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And I just like, I have tried 
them. 

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I do have some. 
I never use them because I just 

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can't. 
There's something about them 

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that I don't love. 
And Carol again from My Pet 

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Platter explained to me, 
explained to all of us on this 

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podcast that it's because it's 
frustrating. 

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Yes, initially they're gonna get
that dopamine release. 

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They're going to enjoy it. 
It's gonna, it's gonna like 

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start to scratch that itch. 
But the way lick mats are 

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designed, ultimately, it's a 
very frustrating thing for them.

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They and it can harm their noses
as well. 

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When you have like deep bowls, 
cause some some of them are like

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bowls and their noses get in 
there. 

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It kind of blocks the scent make
it really overwhelming. 

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It can do a lot of damage. 
And the frustration factor is 

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what really gets me, especially 
as somebody who comes from more 

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of a behavioral training 
background. 

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I don't want to put my dog in a 
situation where they're 

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frustrated because that can 
obviously it's going to 

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backfire. 
Everything that I thought I was 

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doing right. 
It's, it's, it's all going to 

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backfire when, when they 
actually get frustrated and at 

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the end. 
So that's why I again, so 

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excited about the idea of 
letting them chew and having 

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something that isn't a raw meaty
bone for a couple of reasons. 

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One is because some people are 
still really put off by them. 

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They don't want to feed raw or 
they don't want to give their 

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dog, you know, access to the 
house to have this raw meat all 

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over the house. 
You know, of course, I'll just 

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tell, I just tell them to put 
their dog outside. 

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But you can't always do that, 
you know, if it's freezing or 

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raining. 
So having these other options, 

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which I think are really natural
for like animals in the wild 

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would be seeking these out 
anyway, as you said, with 

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sticks. 
So you've got the coffee wood. 

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And tell me a little bit more 
about like the flaking of it, 

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because I know if some people 
can get kind of freaked out, 

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especially when we think of like
if they look at it and they 

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think it's splintering, it's not
splintering. 

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Right. 
It's not splintering. 

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I mean, when it comes to the 
coffee wood stick, it is an all 

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natural product and so there is 
going to be some pieces left 

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behind. 
There's a little bit of a mess 

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with some of our products and 
it's just like pieces on the 

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floor that you can easily sweep 
up. 

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But it can be, you know a 
deterrent for some pet parents. 

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So we do like them to know that 
the coffee would stick as it 

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comes off the the dog saliva 
actually softens the wood, which

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makes the pieces very easily 
digestible. 

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If they're on the floor and you 
come back an hour later, they 

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look hard like splinters. 
But when they were chewing, they

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weren't hard like splinters. 
And so those are the pieces that

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you just want to sweep up and 
throw away. 

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Now for a very aggressive 
chewer, I don't think the coffee

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would stick is the best option 
because they can really demolish

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it pretty quickly, which is not 
what you want with any of our 

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products. 
All of our chews are meant to be

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long lasting and durable. 
So this is great for like the 

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medium, the average chewer heavy
chewers can be great, but we 

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always say size up. 
So if you have, you know, like a

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dog that's a size large, but 
they're really heavy chewer, try

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the extra large, which is just 
going to be a bigger stack. 

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So we have all of our products 
in size specific according to 

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the dog. 
So we want to make sure you get 

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the right size and if you're 
unsure, you size up. 

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But we do have products that are
more durable for those highly 

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aggressive chewers, which is one
of our favorite ones, which we 

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actually consider to be a 
solution to a problem of heavy 

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chewers that find cannot find 
anything to chew that gives them

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a challenge. 
It's called the briar root. 

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It looks like a rock, but it's 
actually made from the root of 

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the Heather tree. 
And they take this and they sand

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it down to make it really 
smooth, as you can see. 

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And this thing is nearly 
indestructible. 

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We have had dogs who have been 
chewing this thing for a year 

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00:11:37,280 --> 00:11:41,320
like a pit bull, a Doberman, and
it is it's holding up really 

226
00:11:41,320 --> 00:11:43,560
strong. 
Very small pieces come off. 

227
00:11:43,600 --> 00:11:47,200
But we have yet to see any dog 
do any real damage to this. 

228
00:11:47,480 --> 00:11:50,640
We have a challenge, two weeks, 
your dog chewing on this. 

229
00:11:50,640 --> 00:11:53,440
If they demolish it, we'll give 
you a free chew of your choice 

230
00:11:53,440 --> 00:11:55,240
because we believe in this 
product so much. 

231
00:11:55,520 --> 00:11:57,640
In fact, we could probably 
extend the guarantee to months, 

232
00:11:57,640 --> 00:12:00,960
because a heavy chewer is not 
going to do much to this. 

233
00:12:00,960 --> 00:12:06,120
So, OK, so you've got the coffee
wood chew sticks you've got. 

234
00:12:07,000 --> 00:12:10,560
Where did I go here? 
I was pulling up your website 

235
00:12:10,600 --> 00:12:13,680
and sure lost it. 
Okay, so you've got the coffee 

236
00:12:13,680 --> 00:12:17,480
wood chew sticks, the briar root
choose and you were telling me 

237
00:12:17,480 --> 00:12:21,440
when we were talking prior to 
recording that you actually had 

238
00:12:21,440 --> 00:12:25,440
somebody come up to you at a 
show a year later and was like, 

239
00:12:25,920 --> 00:12:28,960
it barely looks like my dog. 
That's what it's been. 

240
00:12:29,240 --> 00:12:33,440
We were at Global Pet Expo this 
last March in Florida and the 

241
00:12:33,440 --> 00:12:36,320
lady came up to me and she has a
Pitbull and she said, hey, my 

242
00:12:36,320 --> 00:12:37,840
dog really loves your briar 
room. 

243
00:12:37,840 --> 00:12:40,760
And I said awesome. 
She's like, I got it a year ago.

244
00:12:40,760 --> 00:12:42,960
I said, great, can you send it 
to me and I'll give you a new 

245
00:12:42,960 --> 00:12:45,240
one. 
And that way I can show here's 

246
00:12:45,240 --> 00:12:47,320
what it looks like chewed. 
We really love to show pet 

247
00:12:47,320 --> 00:12:49,800
parents like here's what it 
looks like chewed so they know 

248
00:12:49,800 --> 00:12:51,520
when to discard it, you know, 
and get a new one. 

249
00:12:51,600 --> 00:12:53,720
And she said, to be honest, it 
looks pretty much the same. 

250
00:12:53,920 --> 00:12:56,840
She's like, it is this. 
It was like corner kind of 

251
00:12:56,840 --> 00:12:59,400
missing off of it, but the dog 
can still safely chew on it. 

252
00:12:59,400 --> 00:13:00,880
And so I said, all right, I gave
her another one. 

253
00:13:00,880 --> 00:13:03,840
I said, just tell me when it 
gets down small enough, but her 

254
00:13:03,840 --> 00:13:05,720
dog absolutely loves to chew on 
this. 

255
00:13:05,720 --> 00:13:07,040
It's just a really good 
challenge. 

256
00:13:07,040 --> 00:13:09,760
Those dogs that are heavy 
chewers, they want a challenge 

257
00:13:10,080 --> 00:13:12,400
and this provides them with a 
safe challenge that you know the

258
00:13:12,400 --> 00:13:15,240
pieces are digestible. 
You know, they're not, they're, 

259
00:13:15,800 --> 00:13:17,400
they cannot get a piece off 
this. 

260
00:13:17,400 --> 00:13:19,720
It's just impossible. 
You can throw this on concrete 

261
00:13:19,720 --> 00:13:21,640
multiple times and it nothing 
happens. 

262
00:13:21,640 --> 00:13:23,680
It's it's a very, very strong 
true. 

263
00:13:23,680 --> 00:13:27,400
But what is great about this is 
the roots of the Heather tree 

264
00:13:27,400 --> 00:13:29,520
would normally be burned and 
destroyed. 

265
00:13:29,960 --> 00:13:33,400
And now we can use it as a 
useful product for a dog. 

266
00:13:33,840 --> 00:13:36,240
And so everyone's winning. 
And the people who are digging 

267
00:13:36,240 --> 00:13:38,880
these up have a job because they
can dig these up and make these 

268
00:13:38,880 --> 00:13:42,600
for us, which is awesome. 
Yeah, Well, that was one of the 

269
00:13:42,600 --> 00:13:45,560
biggest reasons why I was like, 
yes, let's come talk about this 

270
00:13:45,560 --> 00:13:48,840
because of the sustainability 
aspect to all of this. 

271
00:13:48,840 --> 00:13:54,000
I think you said the the people 
that who originally you can tell

272
00:13:54,000 --> 00:13:55,240
a story. 
I don't need to tell the story. 

273
00:13:55,760 --> 00:13:57,840
And something with forestry, 
Yeah. 

274
00:13:58,240 --> 00:14:01,960
So we have two founders. 
They're German, and one of them 

275
00:14:01,960 --> 00:14:04,680
is a forestry major. 
And he went to Vietnam and 

276
00:14:04,680 --> 00:14:08,240
discovered that coffee wood 
trees need to be burned down 

277
00:14:08,240 --> 00:14:10,840
every 20 to 30 years to grow a 
new coffee crop. 

278
00:14:11,360 --> 00:14:14,160
And so he hated to see that all 
this wood was being wasted. 

279
00:14:14,160 --> 00:14:18,000
And they can use it to, I don't 
know, to make fires, but it's 

280
00:14:18,000 --> 00:14:20,120
Vietnam, it's hot. 
So they don't really need the 

281
00:14:20,120 --> 00:14:21,400
wood. 
So a lot of it was just being 

282
00:14:21,400 --> 00:14:23,240
destroyed. 
And unfortunately, you know, 

283
00:14:23,240 --> 00:14:25,680
it's a fairly poor country. 
And so the only income they were

284
00:14:25,680 --> 00:14:28,160
getting was from the coffee 
beans themselves. 

285
00:14:28,160 --> 00:14:30,840
So he just first originally 
said, hey, I'm going to make 

286
00:14:30,840 --> 00:14:33,680
bird purchase with these. 
And that was going fairly well 

287
00:14:33,680 --> 00:14:35,760
until he discovered the dogs 
like to chew on this and it's 

288
00:14:35,760 --> 00:14:38,880
safe for them to chew. 
And so he was able to take the 

289
00:14:38,880 --> 00:14:42,640
coffee wood and make it into 
sticks, which we have factories 

290
00:14:42,640 --> 00:14:45,840
over there that employ a large 
amount of people that sand them 

291
00:14:45,840 --> 00:14:47,840
down and make them into really 
nice sticks for us of all 

292
00:14:47,840 --> 00:14:50,440
different sizes and then ship 
them over. 

293
00:14:50,440 --> 00:14:53,960
We're a worldwide company now to
anywhere within the world can 

294
00:14:53,960 --> 00:14:56,600
get these. 
And the coffee trees are not 

295
00:14:56,600 --> 00:14:58,960
being wasted anymore. 
And I have to add, there's no 

296
00:14:58,960 --> 00:15:01,280
caffeine in these. 
So we get that question a lot. 

297
00:15:01,280 --> 00:15:02,600
My dog does not need any 
caffeine. 

298
00:15:02,600 --> 00:15:07,040
No, the caffeine is only in the 
cherry and the small bean. 

299
00:15:07,040 --> 00:15:09,720
So these are completely safe for
dogs to do. 

300
00:15:10,960 --> 00:15:13,360
Yes, and thank you for 
mentioning that because I'm sure

301
00:15:13,360 --> 00:15:15,600
there are people out there going
wait coffee. 

302
00:15:18,800 --> 00:15:22,120
No, my gosh, and I do so I know 
there are more products that we 

303
00:15:22,120 --> 00:15:26,480
can talk about, but I, I just 
want to say, you know, I 

304
00:15:26,480 --> 00:15:30,120
continue to grow and learn and 
that's kind of one of the best 

305
00:15:30,400 --> 00:15:34,120
parts for me about doing this 
podcast is like getting to learn

306
00:15:34,120 --> 00:15:37,280
alongside everybody else, having
guests on that. 

307
00:15:37,280 --> 00:15:39,520
I'm like, wow, really? 
That's amazing. 

308
00:15:41,280 --> 00:15:46,120
One of the things for me being 
an American, I've always lived 

309
00:15:46,120 --> 00:15:48,560
here. 
I have traveled abroad, but not 

310
00:15:48,560 --> 00:15:51,120
extensively. 
But I am definitely, I've 

311
00:15:51,120 --> 00:15:54,960
definitely in the past been one 
of those people that's like all 

312
00:15:55,120 --> 00:15:58,840
US all you like, you know, U.S. 
companies made in the US, blah, 

313
00:15:58,840 --> 00:16:00,080
blah. 
Let's keep it all here. 

314
00:16:00,360 --> 00:16:04,120
And like in some cases, I'm 
still like that, don't get me 

315
00:16:04,120 --> 00:16:08,960
wrong, but I appreciate that's 
why I appreciate learning the 

316
00:16:08,960 --> 00:16:12,080
stories behind all of this. 
Because those coffee trees are 

317
00:16:12,080 --> 00:16:17,240
growing in like, why would we 
export them into another country

318
00:16:17,760 --> 00:16:21,360
to have the labor be done? 
Like that doesn't make sense, 

319
00:16:21,640 --> 00:16:24,320
right? 
So it's OK that like this is 

320
00:16:24,320 --> 00:16:28,720
where these trees are growing or
and then the the the Heatherwood

321
00:16:28,720 --> 00:16:30,480
tree, you said the Heather tree,
I don't remember. 

322
00:16:30,480 --> 00:16:34,080
Is that from the? 
Heather, the Heather tree is in.

323
00:16:34,120 --> 00:16:36,680
What did you say that that one 
was in like Italy or something? 

324
00:16:37,400 --> 00:16:40,000
Exactly, yes. 
And with all of our products, 

325
00:16:40,000 --> 00:16:42,360
they're from all different 
countries and it's because 

326
00:16:42,360 --> 00:16:43,680
that's where they're sourced 
from. 

327
00:16:43,720 --> 00:16:46,360
Like our red deer antlers are 
from the Czech Republic, that's 

328
00:16:46,360 --> 00:16:49,520
where they have red deer. 
And so we can't say, you know, 

329
00:16:49,520 --> 00:16:52,000
we can get it in the US because 
I don't think we have red deer 

330
00:16:52,000 --> 00:16:55,360
in the US that we can get these.
But these are naturally shed on 

331
00:16:55,360 --> 00:16:58,480
the forest floor. 
So we have teams that go out and

332
00:16:58,480 --> 00:17:01,600
get the naturally shed deer 
antlers that just another animal

333
00:17:01,600 --> 00:17:04,119
would probably come chew on or 
they would just sit there and 

334
00:17:04,119 --> 00:17:08,119
decompose. 
That we can use these for dogs. 

335
00:17:08,160 --> 00:17:11,359
That again hugely promoting 
dental hygiene and is a great 

336
00:17:11,359 --> 00:17:14,800
challenge for dogs too because 
they're much thicker than white 

337
00:17:14,800 --> 00:17:15,480
deer. 
Antlers. 

338
00:17:16,680 --> 00:17:19,599
OK, that was I was going to ask 
about this because antlers have 

339
00:17:19,599 --> 00:17:22,599
been something that like I have 
avoided like the plague. 

340
00:17:22,640 --> 00:17:25,560
I'm like, no, like they're too 
hard. 

341
00:17:25,560 --> 00:17:27,400
You know, dogs are going to 
break their teeth on them. 

342
00:17:27,400 --> 00:17:29,640
And I know nothing. 
I'm throwing this out there as 

343
00:17:29,640 --> 00:17:32,160
like somebody who knows nothing 
because my dog doesn't chew and.

344
00:17:33,040 --> 00:17:35,080
But I'm actually really glad 
that you brought that up, 

345
00:17:35,080 --> 00:17:37,320
because I think antlers are very
controversial. 

346
00:17:37,320 --> 00:17:39,880
And I think one thing that we 
have to understand, when it 

347
00:17:39,880 --> 00:17:42,280
comes to dogs teeth, it's 
similar to let's say, human 

348
00:17:42,280 --> 00:17:45,400
teeth. 
If you have very good, strong 

349
00:17:45,400 --> 00:17:47,680
teeth and you have good genes 
and you've taken care of your 

350
00:17:47,680 --> 00:17:51,280
teeth, you can eat nuts. 
However, maybe your mom, who has

351
00:17:51,280 --> 00:17:53,560
a lot of dental problems and 
doesn't have strong teeth, 

352
00:17:53,560 --> 00:17:55,240
cannot eat nuts because she 
might break a tooth. 

353
00:17:55,320 --> 00:17:56,840
It's a similar thing with 
antlers. 

354
00:17:57,040 --> 00:18:00,560
So if you have an especially a 
young dog who you've had maybe 

355
00:18:00,680 --> 00:18:02,880
since he was a puppy and you've 
watched all the teeth come in, 

356
00:18:02,880 --> 00:18:07,320
great dental hygiene and there's
no history of that, you know, 

357
00:18:07,320 --> 00:18:11,160
of, of, you know, teeth 
problems, good genes, It's great

358
00:18:11,160 --> 00:18:12,400
for them, them to chew on the 
antler. 

359
00:18:12,680 --> 00:18:15,600
Maybe you have a senior dog who,
you know, was raised in a 

360
00:18:15,600 --> 00:18:18,560
shelter for how many years maybe
didn't eat the best quality dog 

361
00:18:18,600 --> 00:18:20,920
food, has weaker teeth. 
I would stay away from antlers. 

362
00:18:21,160 --> 00:18:24,480
I mean, I think as a pet parent,
you kind of know what your dog 

363
00:18:24,480 --> 00:18:27,720
can handle and what it can't. 
And so for some, we have the 

364
00:18:27,720 --> 00:18:30,880
majority, especially younger 
dogs do great with antlers. 

365
00:18:31,440 --> 00:18:35,040
But if you have a senior dog or 
a dog that's had teeth problems,

366
00:18:35,040 --> 00:18:36,240
you maybe just want to avoid 
them. 

367
00:18:36,400 --> 00:18:39,200
You know your dog best. 
We do offer the antlers in both 

368
00:18:39,200 --> 00:18:42,640
holes and splits. 
With the splits, the marrow is 

369
00:18:42,640 --> 00:18:46,560
exposed. 
And so with this, it's the dog 

370
00:18:46,560 --> 00:18:48,760
can get direct access to it, 
which makes it less of a 

371
00:18:48,760 --> 00:18:50,040
challenge. 
They don't have to chew through 

372
00:18:50,040 --> 00:18:52,400
the wall as much. 
It's still going to be a hard 

373
00:18:52,400 --> 00:18:54,920
chew, but it's not going to be 
as hard as them trying to get 

374
00:18:54,920 --> 00:18:57,600
through this the wall to be able
to get to the marrow. 

375
00:18:57,600 --> 00:19:00,520
So there's two options, but I 
think that parents have to be 

376
00:19:01,880 --> 00:19:04,600
know their dog and then know 
what chew is is best for their 

377
00:19:04,600 --> 00:19:07,720
dog. 
Yeah, so, and I'm looking on the

378
00:19:07,720 --> 00:19:12,960
website and it says that these 
antlers are odor free, which I 

379
00:19:12,960 --> 00:19:16,960
know for me like especially some
of the like nastier things that 

380
00:19:16,960 --> 00:19:19,960
you would get from like these 
big box pet stores for your dogs

381
00:19:19,960 --> 00:19:23,320
to chew on. 
They stink like especially once 

382
00:19:23,320 --> 00:19:27,360
your dog starts chewing on them,
like they smell bad. 

383
00:19:27,680 --> 00:19:31,520
Another thing that you know, I 
grew up with dogs who were given

384
00:19:31,520 --> 00:19:34,280
pig ears. 
I still think pig ear, you know,

385
00:19:34,440 --> 00:19:38,040
like a natural pig ear is still 
something great to give your 

386
00:19:38,040 --> 00:19:40,560
dog, but it's more of a treat 
than it like it is a chew, but 

387
00:19:40,560 --> 00:19:41,840
it's not going to last a long 
time. 

388
00:19:41,840 --> 00:19:43,800
Like these chews that we're 
talking about today. 

389
00:19:43,800 --> 00:19:47,920
It's going to give them a little
bit of of exercise for their jaw

390
00:19:47,920 --> 00:19:49,720
and they're going to eat it and 
they're going to be done with 

391
00:19:49,720 --> 00:19:51,280
it. 
It one of the things that I'm 

392
00:19:51,280 --> 00:19:53,840
not sure maybe you can tell me 
and we did, I didn't prep this 

393
00:19:53,840 --> 00:19:55,480
question at all. 
So who knows what's going to 

394
00:19:55,480 --> 00:20:00,800
happen next, but I do find with,
you know, there certainly are 

395
00:20:00,880 --> 00:20:03,520
dogs in various stages of of 
resource guarding. 

396
00:20:03,880 --> 00:20:09,160
But I think with food based 
treats, food based chews, that 

397
00:20:09,520 --> 00:20:12,720
can be a little bit more 
exacerbated with with resource 

398
00:20:12,720 --> 00:20:14,440
garters. 
Do you see that? 

399
00:20:14,440 --> 00:20:17,640
Less so with these types of 
chews because they're not food? 

400
00:20:18,360 --> 00:20:20,720
Well, I think it's kind of 
again, it depends on the dog and

401
00:20:20,720 --> 00:20:23,320
their behavior. 
So you know that, but we the two

402
00:20:23,320 --> 00:20:25,760
animal shoes we have, which are 
sheep horns and the red deer 

403
00:20:25,760 --> 00:20:28,520
antlers, I think dogs are 
probably more protective over 

404
00:20:28,520 --> 00:20:30,040
because they do have the animal 
scent. 

405
00:20:30,120 --> 00:20:33,720
They do have, you know, the 
taste that is more, you know, 

406
00:20:33,760 --> 00:20:37,080
flavorful for them. 
Are other chews with the briar 

407
00:20:37,080 --> 00:20:39,240
root, the coconut and the coffee
wood? 

408
00:20:39,400 --> 00:20:42,640
Probably not as much. 
In fact, we do find a lot of 

409
00:20:42,640 --> 00:20:45,480
dogs that play with the coconut 
rope toys together. 

410
00:20:46,000 --> 00:20:49,400
So I had yesterday, we have a 
circle that we're developing a 

411
00:20:49,400 --> 00:20:53,360
coconut ring and I had my dog 
and my dad's dog tugging on it 

412
00:20:53,360 --> 00:20:54,520
together. 
I got a great video. 

413
00:20:54,520 --> 00:20:56,200
They're playing with it, eating 
one on each end. 

414
00:20:56,200 --> 00:20:59,520
It was the cutest thing. 
And so they're not, it's like a 

415
00:20:59,520 --> 00:21:01,960
playful toy. 
So a lot of our coconut rope 

416
00:21:01,960 --> 00:21:05,760
toys, including that's the Cocoa
Ball, are similar to traditional

417
00:21:05,760 --> 00:21:10,080
rope toys without the risks of 
what you would have with rope 

418
00:21:10,080 --> 00:21:11,640
toys getting washed in their 
intestines. 

419
00:21:11,720 --> 00:21:14,480
They're made of coconut. 
And so it is purely coconut 

420
00:21:14,480 --> 00:21:18,680
fibers that they smash the 
coconut, they dry out the fibers

421
00:21:18,720 --> 00:21:20,720
and they weave it together. 
It's hand braided. 

422
00:21:21,520 --> 00:21:23,480
All of these are hand braided 
and then they braid them into 

423
00:21:23,480 --> 00:21:26,080
different shapes. 
So we have like a cocoa bone. 

424
00:21:26,080 --> 00:21:28,680
We have a cocoa ball. 
We have, I don't have it with 

425
00:21:28,680 --> 00:21:31,200
me, but we have a coconut rope 
that has a piece of coffee. 

426
00:21:31,200 --> 00:21:33,560
What on it? 
Our most popular product is the 

427
00:21:33,560 --> 00:21:36,760
coffee and cocoa. 
So it's a tug and a chew and a 

428
00:21:36,760 --> 00:21:39,560
play toy all in one. 
But the fibers that come off are

429
00:21:39,560 --> 00:21:42,280
completely digestible. 
They're very small fibers. 

430
00:21:42,280 --> 00:21:44,280
And we a lot of questions about 
this. 

431
00:21:44,280 --> 00:21:45,720
Is it safe for my dog to 
swallow? 

432
00:21:45,720 --> 00:21:46,880
We'll have blocked their 
intestines. 

433
00:21:47,560 --> 00:21:49,880
And what we tell everyone is the
fibers are so small, I could 

434
00:21:49,880 --> 00:21:52,360
literally just pull one off. 
And they're just these very 

435
00:21:52,360 --> 00:21:54,760
small hairs, like super, super 
small. 

436
00:21:54,760 --> 00:21:56,680
You can't even see them fully 
digestible. 

437
00:21:56,680 --> 00:22:00,000
But you also don't want your 
dog, you know, eating a huge 

438
00:22:00,000 --> 00:22:01,760
bunch of them because they're 
going to have some digestive 

439
00:22:01,760 --> 00:22:04,720
distress most likely because 
they're not meant to eat all 

440
00:22:04,720 --> 00:22:06,800
this drying coconut fiber at one
time. 

441
00:22:07,200 --> 00:22:11,920
And so we say monitor your dog. 
If they're really chewing the 

442
00:22:11,920 --> 00:22:14,120
pieces out and swallowing them, 
they're probably going to have a

443
00:22:14,120 --> 00:22:16,720
tummy ink. 
But they're not going to have 

444
00:22:16,720 --> 00:22:18,840
the issues you have with 
traditional broke toys. 

445
00:22:19,280 --> 00:22:22,840
Yeah, one of the things I 
actually learned probably maybe 

446
00:22:22,840 --> 00:22:26,800
just a couple of years ago was 
how bad tennis balls are for 

447
00:22:26,800 --> 00:22:30,600
your dogs teeth. 
So I guess whatever the fiber is

448
00:22:30,600 --> 00:22:33,280
that they're using on the 
exterior of tennis balls and 

449
00:22:33,280 --> 00:22:36,120
tennis balls are so popular for 
dogs. 

450
00:22:36,480 --> 00:22:39,120
Like you can actually find them 
in pet stores, like that's how 

451
00:22:39,120 --> 00:22:43,080
popular they are for dogs, but 
that it really damages the 

452
00:22:43,080 --> 00:22:46,880
enamel of your dog's teeth. 
And so I like the idea of using 

453
00:22:46,880 --> 00:22:52,000
the natural coconut instead, but
getting that same like ball that

454
00:22:52,000 --> 00:22:54,640
you could toss throw. 
Throw with it. 

455
00:22:54,640 --> 00:22:57,480
And the cool thing is these 
little fibers act like dental 

456
00:22:57,480 --> 00:22:59,440
floss. 
So they're scraping away the 

457
00:22:59,440 --> 00:23:01,680
plaque and the tartar they're 
getting in between the teeth. 

458
00:23:01,720 --> 00:23:04,360
And I play tug with this all the
time with my dog. 

459
00:23:04,360 --> 00:23:06,960
And she's pulling on this. 
And like, I can see like the way

460
00:23:06,960 --> 00:23:09,040
she's pulling is scraping her 
teeth. 

461
00:23:09,040 --> 00:23:12,200
And it's just great because the 
dog is taking care of its own 

462
00:23:12,200 --> 00:23:13,880
dental hygiene. 
And we don't have to think about

463
00:23:13,880 --> 00:23:16,320
brushing the dog's teeth. 
And like, I just give my dog, 

464
00:23:16,320 --> 00:23:18,400
I'll give her any one of the 
chews or I'll play with her for 

465
00:23:18,400 --> 00:23:21,240
a little bit. 
And I could tell her teeth are 

466
00:23:21,840 --> 00:23:23,520
are doing great, which is 
wonderful. 

467
00:23:23,720 --> 00:23:25,120
One less thing to think about, 
right? 

468
00:23:26,040 --> 00:23:28,120
That's great. 
We have a need to think about. 

469
00:23:29,280 --> 00:23:31,960
So, and I think you, I think you
said it, but I just forgot 

470
00:23:31,960 --> 00:23:33,480
because that's how my brain is 
today. 

471
00:23:33,560 --> 00:23:37,040
The red deer antler versus the 
white deer antler. 

472
00:23:37,160 --> 00:23:38,680
What did you say the difference 
was there? 

473
00:23:38,920 --> 00:23:42,280
So it has a thicker cell wall on
the outside, which makes it more

474
00:23:42,280 --> 00:23:43,960
durable. 
So if you look at a white deer 

475
00:23:43,960 --> 00:23:46,960
antler and you compare like the 
end of it, it's thinner and 

476
00:23:46,960 --> 00:23:49,520
these are thicker. 
They also say that it has more 

477
00:23:49,520 --> 00:23:52,600
vitamins inside of it. 
I think it's just, I want to say

478
00:23:52,600 --> 00:23:55,840
a healthier breed of deer, but I
think it's just is, you know, a 

479
00:23:55,840 --> 00:23:58,720
more robust deer, let's put it 
that way, from where it lives. 

480
00:23:58,760 --> 00:24:01,960
And so it does have more of the 
nutrients packed in it. 

481
00:24:02,600 --> 00:24:04,640
The other thing I don't think I 
mentioned to you, the only 

482
00:24:04,640 --> 00:24:07,440
products we have that have any 
calories are the red deer 

483
00:24:07,440 --> 00:24:09,960
antlers and the sheep horn. 
The other products are all 

484
00:24:09,960 --> 00:24:12,520
calorie free. 
And so that does make them a 

485
00:24:12,520 --> 00:24:15,520
great, you know, option for 
overweight dog. 

486
00:24:15,520 --> 00:24:19,760
A sedentary dog, especially the 
coffee would stick if the dog is

487
00:24:19,800 --> 00:24:21,840
actively chewing on it. 
They're not getting any added 

488
00:24:21,840 --> 00:24:23,400
calories and yet they're burning
calories. 

489
00:24:23,400 --> 00:24:26,480
And so that can be a great 
alternative because I know many 

490
00:24:26,480 --> 00:24:28,560
pet parents say, you know, I 
don't want to give my dog more 

491
00:24:28,560 --> 00:24:30,080
calories. 
He's already needs to be 

492
00:24:30,080 --> 00:24:31,840
restricted. 
He already needs to lose weight.

493
00:24:32,200 --> 00:24:35,400
These are great options of 
getting your dog more active and

494
00:24:35,840 --> 00:24:37,920
not, you know, heading to the 
weight gain. 

495
00:24:38,600 --> 00:24:41,720
Yeah. 
So, OK, the sheephorn chew is 

496
00:24:41,720 --> 00:24:44,240
what I was going to ask about 
next, but I want to talk. 

497
00:24:44,640 --> 00:24:51,440
So the the deer antler, we are, 
we are not trapping deer, We're 

498
00:24:51,440 --> 00:24:55,560
not raising deer specifically. 
We're just going on the the 

499
00:24:55,560 --> 00:25:00,480
floor of the forest or wherever 
and picking up what these deer 

500
00:25:00,480 --> 00:25:05,760
are naturally shedding. 
So with the sheep horns, is that

501
00:25:06,080 --> 00:25:07,640
the same concept? 
Yeah. 

502
00:25:07,720 --> 00:25:09,640
That's exactly the same product 
concept. 

503
00:25:09,640 --> 00:25:13,400
So we all the think the animal 
products are naturally shed. 

504
00:25:13,400 --> 00:25:15,680
And so we're taking the pieces 
that would just otherwise be 

505
00:25:15,680 --> 00:25:17,920
left behind. 
And my husband actually the 

506
00:25:17,920 --> 00:25:20,840
owner of Conifer here in the US,
he went over to the Czech 

507
00:25:20,840 --> 00:25:23,760
Republic and they did this 
practice where they went as 

508
00:25:23,760 --> 00:25:27,000
teams out into the forest and, 
you know, looked for them and 

509
00:25:27,000 --> 00:25:29,640
gathered them and then came them
back, came brought them back to 

510
00:25:29,640 --> 00:25:32,640
the warehouse and you know, 
sanded them down and checked 

511
00:25:32,640 --> 00:25:34,320
them. 
And I mean, there's so many 

512
00:25:34,320 --> 00:25:36,440
quality checks that happen 
because they are natural 

513
00:25:36,440 --> 00:25:37,920
products. 
So we have to make sure, you 

514
00:25:37,920 --> 00:25:41,960
know, they don't have, you know,
anything growing on them or bugs

515
00:25:41,960 --> 00:25:44,160
or something like that. 
So there's a lot of quality 

516
00:25:44,160 --> 00:25:47,560
checks that go into place, which
was based on our German founders

517
00:25:47,560 --> 00:25:50,200
bringing that to all the 
factories that we have worldwide

518
00:25:50,200 --> 00:25:53,240
to say we need to have multiple 
quality checks to make sure 

519
00:25:53,240 --> 00:25:55,680
we're giving the best products. 
And to be honest, when I hold 

520
00:25:55,680 --> 00:25:58,840
all these shoes, none of them 
seem, they're all very, very 

521
00:25:58,840 --> 00:26:00,760
clean. 
There's not, like I said, 

522
00:26:00,760 --> 00:26:03,080
there's no odor. 
There's no, you know, residue 

523
00:26:03,080 --> 00:26:04,920
left behind. 
They're very natural clean 

524
00:26:04,920 --> 00:26:07,360
products. 
And as your dogs play with them,

525
00:26:07,360 --> 00:26:09,000
you'll notice the same thing in 
your house. 

526
00:26:09,000 --> 00:26:14,360
They feel very clean. 
So one of the things I remember 

527
00:26:14,360 --> 00:26:18,720
saying, I reached out to friends
who do have dogs that chew and I

528
00:26:18,720 --> 00:26:22,000
was like, tell me what you think
about this brand. 

529
00:26:22,000 --> 00:26:25,200
And they did say, and you 
mentioned this earlier, just to 

530
00:26:25,200 --> 00:26:29,960
make sure you're getting the 
right size, the right chew 

531
00:26:30,000 --> 00:26:33,000
level. 
So this is something that you 

532
00:26:33,000 --> 00:26:35,560
kind of have to know your dog 
for. 

533
00:26:35,560 --> 00:26:38,200
If somebody is just starting out
with like a new dog and they 

534
00:26:38,200 --> 00:26:41,280
have no idea, where do you 
recommend they start? 

535
00:26:41,560 --> 00:26:43,520
Yeah, that's a good question. 
And that's probably one of the 

536
00:26:43,520 --> 00:26:46,160
most challenging thing with 
natural chews is figuring out 

537
00:26:46,360 --> 00:26:48,840
where to start. 
On our website, we do have what 

538
00:26:48,840 --> 00:26:52,720
we call a chewo meter and it 
does give some indication of, 

539
00:26:53,080 --> 00:26:58,040
you know, durability, long 
lasting, the strength of The 

540
00:26:58,040 --> 00:26:59,880
Chew. 
And so you can say like if my 

541
00:26:59,880 --> 00:27:02,680
dog is that, I know I need to 
head for this too. 

542
00:27:02,680 --> 00:27:05,840
But one thing I encourage people
is what is your dog already 

543
00:27:05,840 --> 00:27:09,960
chewing that the dog likes? 
For example, some puppies love, 

544
00:27:09,960 --> 00:27:12,480
you know, they gravitate more 
towards socks or you know, 

545
00:27:13,240 --> 00:27:15,760
furniture legs or are they 
chewing something wood? 

546
00:27:15,760 --> 00:27:18,680
OK, let's let's try a wood chew.
Are they chewing something more 

547
00:27:18,680 --> 00:27:21,240
fabric? 
Y let's let's try something with

548
00:27:21,240 --> 00:27:24,280
the coconut rope. 
Are they wanting the the scent 

549
00:27:24,280 --> 00:27:27,080
and the taste of an animal chew?
Because those are the things 

550
00:27:27,080 --> 00:27:29,760
they go after. 
That's how I usually say to 

551
00:27:29,760 --> 00:27:32,760
start when it comes to the 
coffee wood. 

552
00:27:32,760 --> 00:27:34,520
It's usually a great place to 
start. 

553
00:27:34,520 --> 00:27:37,320
Unless you know, my dog is a 
really aggressive chewer and he 

554
00:27:37,320 --> 00:27:41,480
can demolish a fully stick in 
minutes, then don't start there.

555
00:27:42,640 --> 00:27:45,800
I would say try one of the 
harder chews and see, see where 

556
00:27:45,800 --> 00:27:48,600
it fits your dog. 
But I think one of the great 

557
00:27:48,600 --> 00:27:51,200
options we have what we call a 
happy chew box and it has a 

558
00:27:51,200 --> 00:27:54,520
variety of four chews in it that
you can try for your dog and say

559
00:27:54,520 --> 00:27:57,480
which 2, it's a great value, 
Which two would my dog like the 

560
00:27:57,480 --> 00:27:59,960
best? 
And then we say a chew that your

561
00:28:00,240 --> 00:28:03,600
dog doesn't prefer, give gift it
to another dog and see if they 

562
00:28:03,600 --> 00:28:05,640
like it. 
I think it's useful to kind of 

563
00:28:05,960 --> 00:28:08,600
pass the word around that there 
are natural chews available. 

564
00:28:08,600 --> 00:28:11,320
You don't have to go with 
Coniferra, but there's options 

565
00:28:11,320 --> 00:28:15,040
out there that aren't plastic 
and you know are safer for your 

566
00:28:15,040 --> 00:28:17,600
dog. 
So before we talk about the cat 

567
00:28:17,600 --> 00:28:21,920
shoes, I'm glad you brought up 
the idea of, you know, other 

568
00:28:22,040 --> 00:28:27,360
shoes that are out there and why
we would want to choose more 

569
00:28:27,360 --> 00:28:30,600
natural options. 
Obviously, I'm such a big fan of

570
00:28:30,600 --> 00:28:33,040
the fact that they're, you know,
this is sustainable. 

571
00:28:33,040 --> 00:28:36,520
This is something that we are 
taking what would otherwise be 

572
00:28:36,520 --> 00:28:39,360
waste and finding a really 
amazing use for it. 

573
00:28:40,440 --> 00:28:43,560
I love that at the end of the 
day, even if that were not the 

574
00:28:43,560 --> 00:28:48,480
case, even if these were being 
grown intentionally for this 

575
00:28:48,560 --> 00:28:53,520
resource, there are so many 
things out there, especially 

576
00:28:53,520 --> 00:28:59,200
like these big box pet stores 
that seem, you know, people buy 

577
00:28:59,400 --> 00:29:03,320
so much junk. 
I just want to like be like, 

578
00:29:03,320 --> 00:29:06,480
please save your money. 
Please stop wasting your money. 

579
00:29:06,480 --> 00:29:09,800
You're not only wasting your 
money, you're also potentially 

580
00:29:09,800 --> 00:29:12,800
harming your pet with the money 
you are spending. 

581
00:29:12,920 --> 00:29:16,760
So what are some of the things 
that we absolutely want to stay 

582
00:29:16,760 --> 00:29:20,160
away from? 
I mean, I think #1 it's the 

583
00:29:20,160 --> 00:29:23,360
safety of your dog. 
And so, I mean, I will admit, 

584
00:29:23,360 --> 00:29:27,160
years ago we had a dog and we 
gave her, Now this is way before

585
00:29:27,160 --> 00:29:29,400
Connor Farah. 
We gave her a Nyla bone, sorry, 

586
00:29:29,400 --> 00:29:32,600
Nyla bone fans, but she chewed A
chunk off, got a lodge in her 

587
00:29:32,600 --> 00:29:35,280
intestine and had to have 
emergency surgery because they 

588
00:29:35,280 --> 00:29:39,480
pieces are not digestible. 
They got stuck and there was no 

589
00:29:39,480 --> 00:29:42,160
other way. 
But and now fortunately, she was

590
00:29:42,160 --> 00:29:44,520
a younger dog. 
She was only three or two at the

591
00:29:44,520 --> 00:29:46,440
time. 
And so she came to the surgery 

592
00:29:46,440 --> 00:29:48,600
quite well. 
But for an older dog, that may 

593
00:29:48,600 --> 00:29:51,640
not always be the case. 
So I think #1 concern is could 

594
00:29:51,640 --> 00:29:54,480
my dog choke on any of the 
things, the plastic squeakers 

595
00:29:54,480 --> 00:29:59,600
and toys, obviously our big 
choking hazard rope, traditional

596
00:29:59,600 --> 00:30:02,800
rope toys that can get lodged in
the intestine because if you the

597
00:30:02,800 --> 00:30:05,560
dog gets a big piece off that, 
that can just get wrapped up in 

598
00:30:05,560 --> 00:30:07,480
there. 
And so those are huge concerns. 

599
00:30:07,480 --> 00:30:09,840
So that's my number one thing. 
Is it going to be safe for your 

600
00:30:09,840 --> 00:30:11,760
dog to chew? 
And is what they're chewing 

601
00:30:11,760 --> 00:30:14,400
digestible? 
And then #2 you have to start to

602
00:30:14,400 --> 00:30:17,720
think about the synthetics, the 
chemicals, the plastics that are

603
00:30:17,720 --> 00:30:20,880
on the outside of this. 
I mean, if your dog is chewing 

604
00:30:20,880 --> 00:30:23,800
on things and constantly getting
plastics, their health, their 

605
00:30:23,800 --> 00:30:26,560
teeth, their dental health, you 
know, is going to really go 

606
00:30:26,560 --> 00:30:28,400
downhill. 
And then you're fighting a 

607
00:30:28,400 --> 00:30:30,840
losing battle trying to maybe 
even give them healthy food 

608
00:30:30,840 --> 00:30:32,640
while they're chewing on 
something that's unhealthy. 

609
00:30:33,160 --> 00:30:37,120
And so those are my two biggest 
things, I would think first, as 

610
00:30:37,120 --> 00:30:38,760
a pet parent, is it safe for my 
dog? 

611
00:30:38,760 --> 00:30:42,560
And what are they, you know, 
getting inside of them as they 

612
00:30:42,760 --> 00:30:46,720
as they chew all of this? 
I think, I think so much about 

613
00:30:46,720 --> 00:30:51,720
the chemicals and rawhide and 
the like bleaching that 

614
00:30:51,720 --> 00:30:54,960
happened. 
It's just such a nasty, nasty 

615
00:30:54,960 --> 00:30:58,040
product to me. 
And then like you said, with the

616
00:30:58,200 --> 00:31:02,920
plastics, I, you know, and the, 
and The thing is sort of 

617
00:31:02,920 --> 00:31:05,440
everywhere. 
They are everywhere. 

618
00:31:05,440 --> 00:31:08,680
I think I saw, I heard, I don't 
remember where I've, I've 

619
00:31:08,680 --> 00:31:13,440
probably heard this in multiple 
places, but like humans and we, 

620
00:31:13,440 --> 00:31:17,600
I think we, we know from various
different tests. 

621
00:31:17,680 --> 00:31:19,840
And I don't think this 
particular test has been done on

622
00:31:19,840 --> 00:31:23,840
dogs that I know of, but like 
various different tests, we know

623
00:31:23,840 --> 00:31:27,600
that our pets are actually more 
toxic than we are. 

624
00:31:28,280 --> 00:31:31,960
Cats are the worst. 
They are the most toxic animals 

625
00:31:31,960 --> 00:31:36,640
on the planet because they don't
get outside to off gas to 

626
00:31:36,640 --> 00:31:39,120
ground. 
They're stuck in our homes. 

627
00:31:39,120 --> 00:31:42,080
They're so much smaller than 
most other animal. 

628
00:31:42,080 --> 00:31:44,800
And, and I don't know who knows 
with like hamsters, gerbils, 

629
00:31:44,800 --> 00:31:46,520
fish, I don't, I don't know. 
I don't know that they've been 

630
00:31:46,520 --> 00:31:49,800
tested. 
But like when humans recently 

631
00:31:49,800 --> 00:31:56,120
and and like recent years are 
tested post mortem, they have 

632
00:31:56,160 --> 00:32:00,280
enough microplastics in their 
brain to in the brain. 

633
00:32:00,280 --> 00:32:03,920
So this is passing through the 
blood brain barrier to like 

634
00:32:03,920 --> 00:32:08,120
create an entire credit card. 
That is terrifying. 

635
00:32:08,120 --> 00:32:12,520
And then just knowing that our 
pets are worse off than we are 

636
00:32:12,640 --> 00:32:14,440
because they're smaller than we 
are because they're not getting 

637
00:32:14,440 --> 00:32:18,120
outside the way we do. 
They're not wearing clothing to 

638
00:32:18,120 --> 00:32:22,360
protect them from things. 
They're walking on floors that 

639
00:32:22,360 --> 00:32:25,760
we just cleaned with chemicals 
and their paw pads absorb 

640
00:32:25,800 --> 00:32:31,080
everything Like it. 
It just, it's like it's our 

641
00:32:31,080 --> 00:32:36,800
obligation, I think to know all 
of this, to continue learning to

642
00:32:36,800 --> 00:32:41,120
provide them with safe products,
with safe food, with safe 

643
00:32:41,120 --> 00:32:44,680
choose, with safe toys. 
And yeah, I just wonder with 

644
00:32:44,680 --> 00:32:48,400
like the micro plastics where 
they're at because I know it's 

645
00:32:48,400 --> 00:32:51,280
horrible for us. 
I know it's like there are 

646
00:32:51,280 --> 00:32:53,760
studies. 
We know it's got to be worse for

647
00:32:53,760 --> 00:32:55,200
them. 
Well, I love that you brought up

648
00:32:55,200 --> 00:32:57,520
the concept, brought up the 
concept of grounding. 

649
00:32:57,840 --> 00:33:00,040
And so if you think about it, 
when a dog gets outside and 

650
00:33:00,040 --> 00:33:03,040
their pop heads are on the 
grass, they are getting that 

651
00:33:03,040 --> 00:33:05,880
wonderful grounding and energy 
from the earth and the sun's 

652
00:33:05,880 --> 00:33:08,280
coming down. 
And Can you imagine if they also

653
00:33:08,280 --> 00:33:11,600
had a natural chew in their 
mouth that is also from nature? 

654
00:33:11,880 --> 00:33:14,760
That is that it's like the 
perfect trifecta of like 

655
00:33:15,000 --> 00:33:18,440
grounding on the earth, the 
fresh air, the sunshine, or just

656
00:33:18,440 --> 00:33:21,840
being outside of nature and then
chewing on some that is also 

657
00:33:21,840 --> 00:33:24,160
natural, getting into their 
bloodstream. 

658
00:33:24,160 --> 00:33:26,840
It's relaxing them, it's 
cleaning their teeth and it has 

659
00:33:26,840 --> 00:33:29,120
this beautiful synergy that all 
comes together. 

660
00:33:29,400 --> 00:33:32,640
And so if you follow us, any of 
our socials, the majority of our

661
00:33:32,640 --> 00:33:35,880
content is outdoors. 
A Conifera dog is a dog that's 

662
00:33:35,880 --> 00:33:39,400
outdoors in nature, no matter 
the weather, enjoying, you know,

663
00:33:39,400 --> 00:33:41,680
what Mother Nature has. 
And that's what we want to 

664
00:33:41,680 --> 00:33:44,920
provide is like these safe chews
of saying, oh, tons of dogs have

665
00:33:44,920 --> 00:33:46,800
chewed on these. 
We know they're OK for dogs to 

666
00:33:46,800 --> 00:33:48,240
chew. 
Just find the right one for your

667
00:33:48,240 --> 00:33:52,960
dog and your dog is going to 
achieve that balanced, peaceful 

668
00:33:52,960 --> 00:33:55,920
state that there's there they 
want so badly. 

669
00:33:55,920 --> 00:33:58,280
It's like we want so badly, but 
how do we get there? 

670
00:33:58,800 --> 00:34:03,440
Let's help our dogs get there. 
I actually one of my favorite 

671
00:34:03,440 --> 00:34:07,120
food brands, Green Juju, Billy 
Hookman comes on the podcast 

672
00:34:07,120 --> 00:34:09,440
regularly. 
And that's something he's been 

673
00:34:09,440 --> 00:34:12,719
talking about lately too, is 
like bringing bringing the 

674
00:34:12,719 --> 00:34:20,080
outdoors back in because so many
dogs don't don't live in an area

675
00:34:20,080 --> 00:34:23,520
where they even can get outside 
and tell, you know, if you think

676
00:34:23,520 --> 00:34:25,639
about people that live in like 
New York City and they're living

677
00:34:25,639 --> 00:34:30,560
in a high rise, you know, these 
dogs may may not touch the grass

678
00:34:30,840 --> 00:34:33,960
their whole lives. 
And so bringing anything we can 

679
00:34:33,960 --> 00:34:37,120
do to bring the outdoors in to 
bring whether that is through 

680
00:34:37,120 --> 00:34:42,639
food and enrichment like this, 
like this is I just keep going 

681
00:34:42,639 --> 00:34:46,280
back to like the trees. 
I mean the antlers too, But like

682
00:34:46,320 --> 00:34:52,480
this is bringing nature back 
into our dogs lives when they're

683
00:34:52,480 --> 00:34:57,320
so far removed from it. 
You know, I think generally 

684
00:34:57,320 --> 00:35:01,760
speaking, dogs have it better 
where they at least go outside 

685
00:35:01,760 --> 00:35:04,560
to for potty breaks. 
Of course, if you're in a city 

686
00:35:04,560 --> 00:35:08,360
like and they're doing this on 
concrete, then you're you're not

687
00:35:08,360 --> 00:35:10,600
getting the benefit, but you're 
getting the fresh air, you're 

688
00:35:10,600 --> 00:35:12,000
getting the off gassing, but 
you're not getting the 

689
00:35:12,000 --> 00:35:16,040
grounding. 
Cats have it even worse because 

690
00:35:16,040 --> 00:35:20,560
they're not they they're they're
rarely getting outside, if at 

691
00:35:20,560 --> 00:35:25,600
all. 
Are, you know, even when they're

692
00:35:25,680 --> 00:35:30,160
using their lure box, not using 
like natural litters. 

693
00:35:30,160 --> 00:35:31,920
It's all synthetic, it's all 
fragrance. 

694
00:35:31,960 --> 00:35:33,480
It's terrible. 
Like our cats. 

695
00:35:34,280 --> 00:35:38,120
I feel so badly for them. 
And so you guys have recently 

696
00:35:38,120 --> 00:35:41,480
come out with some cat shoes. 
It looks like shoes and toys, 

697
00:35:44,000 --> 00:35:46,880
four of them. 
So tell me about, tell me about 

698
00:35:46,880 --> 00:35:50,040
them and how those. 
What we found was that we had a 

699
00:35:50,040 --> 00:35:52,840
lot of dog owners coming to us 
and saying, hey, do you make 

700
00:35:52,840 --> 00:35:56,480
anything for cats or My cat 
loves the coconut rope. 

701
00:35:56,600 --> 00:35:59,160
The coconut rope is very 
appealing to cats. 

702
00:35:59,160 --> 00:36:01,680
If they are able to scratch it, 
they're able to bite on it and 

703
00:36:01,680 --> 00:36:04,800
gnaw on it, similar to dogs. 
It's great for their dental 

704
00:36:04,800 --> 00:36:07,840
hygiene, which I've never tried 
to brush a cat's teeth and I 

705
00:36:07,840 --> 00:36:10,160
don't think I want to because I 
don't think it would be very 

706
00:36:10,360 --> 00:36:13,080
healthy. 
But again, it does the same 

707
00:36:13,080 --> 00:36:15,080
thing with the natural dental 
floss and the scraping away of 

708
00:36:15,080 --> 00:36:17,640
plaque and tartar. 
But we had pet owners just 

709
00:36:17,640 --> 00:36:20,400
saying like you need to make 
something for cats and Conifer 

710
00:36:20,400 --> 00:36:23,480
is branded as a dog company. 
And so this has been an 

711
00:36:23,480 --> 00:36:25,960
interesting journey for us to 
break into the cat world. 

712
00:36:26,000 --> 00:36:29,000
We did some research on 
pheromones and what cats are 

713
00:36:29,000 --> 00:36:33,120
attracted to in terms of scent. 
And yes, they liked the coffee 

714
00:36:33,120 --> 00:36:37,280
wood, but they love olive wood. 
And so we have developed one of 

715
00:36:37,280 --> 00:36:41,120
our cat toys is an olive wood 
and coconut rope toy. 

716
00:36:41,200 --> 00:36:44,800
It's cat sized so it's much 
smaller than the dog size. 

717
00:36:44,800 --> 00:36:47,920
They can bite on it, they can 
chew on it, they can bat it 

718
00:36:47,920 --> 00:36:49,960
around. 
But we're also finding cats love

719
00:36:49,960 --> 00:36:52,040
to nuzzle it. 
They like the scent of it. 

720
00:36:52,040 --> 00:36:55,520
I have gotten a lot of feedback 
with cats sleeping with their 

721
00:36:55,640 --> 00:36:57,240
their little toy, which is 
really cute. 

722
00:36:58,120 --> 00:37:00,680
But it also gives them one thing
you mentioned earlier, the 

723
00:37:00,680 --> 00:37:03,720
mental stimulation and the 
engagement, which the dog cheese

724
00:37:03,720 --> 00:37:07,120
provide the dogs and these cat 
toys now provide the cats. 

725
00:37:07,120 --> 00:37:10,600
We don't sometimes think about 
what kind of mental enrichment 

726
00:37:10,960 --> 00:37:13,600
do our pets need? 
And yes, we want them to maybe 

727
00:37:13,600 --> 00:37:17,280
calm down or just give us a 
little space if we're working. 

728
00:37:17,280 --> 00:37:20,120
But also they want to be 
stimulated like they're bored, 

729
00:37:20,120 --> 00:37:22,080
you know? 
And so giving them different 

730
00:37:22,080 --> 00:37:23,880
opportunities for mental 
enrichment. 

731
00:37:23,880 --> 00:37:25,720
And there's so many more out 
there now. 

732
00:37:26,000 --> 00:37:29,080
But again, this is a natural way
to do it as opposed to maybe the

733
00:37:29,080 --> 00:37:32,040
lick mats that could make them 
frustrated or have plastics. 

734
00:37:32,040 --> 00:37:35,840
This is a natural way to say 
this is also mental stimulation 

735
00:37:35,960 --> 00:37:38,960
for both cats and dogs. 
I love it. 

736
00:37:38,960 --> 00:37:41,840
I love I love the story behind 
it all. 

737
00:37:41,840 --> 00:37:45,240
I love that it's natural. 
I love that it's sustainable. 

738
00:37:45,240 --> 00:37:50,040
I love that it's so well 
received by cats and dogs and 

739
00:37:50,040 --> 00:37:52,960
just, you know, the whole 
mission behind it. 

740
00:37:53,040 --> 00:37:55,760
I'm here for it. 
So I want to say thank you. 

741
00:37:55,760 --> 00:37:59,080
I want to give you a moment if 
there's anything else that we 

742
00:37:59,080 --> 00:38:01,040
didn't talk about that you 
wanted to talk about. 

743
00:38:01,200 --> 00:38:04,240
And then we can talk about like 
where people can find these 

744
00:38:04,240 --> 00:38:05,880
products at. 
Thank you. 

745
00:38:06,080 --> 00:38:07,800
Thank you. 
I mean, I think we covered all 

746
00:38:07,800 --> 00:38:10,120
the chews pretty well. 
Like I said, the biggest thing 

747
00:38:10,120 --> 00:38:12,280
is just finding the right chew 
for your dog. 

748
00:38:12,280 --> 00:38:14,800
And please, if anyone's unsure, 
reach out. 

749
00:38:14,800 --> 00:38:17,720
I get so many, I run the 
marketing in Coniferra and I get

750
00:38:17,720 --> 00:38:20,000
so many questions like I don't 
even know where to begin. 

751
00:38:20,040 --> 00:38:22,360
And so the first question is 
like, what is your dog like to 

752
00:38:22,360 --> 00:38:24,000
chew now? 
And let's try it. 

753
00:38:24,000 --> 00:38:26,320
Like let's try something that's 
a little bit similar to that. 

754
00:38:26,320 --> 00:38:28,280
And then how aggressive a chewer
is your dog? 

755
00:38:28,600 --> 00:38:31,560
The challenges that we face as 
an actual chew company, is the 

756
00:38:31,560 --> 00:38:34,360
dog destroyed that quickly or 
something like that? 

757
00:38:34,360 --> 00:38:37,800
And the first things I usually 
say is was it the correct size? 

758
00:38:38,200 --> 00:38:40,840
Because that can be an issue. 
Please don't say I want to save 

759
00:38:40,840 --> 00:38:43,080
money and try out and get a 
small stick for a large dog. 

760
00:38:43,520 --> 00:38:45,320
He could easily just crack it 
right in half. 

761
00:38:45,320 --> 00:38:47,320
It's depending on the 
aggressiveness of the dog. 

762
00:38:47,400 --> 00:38:51,080
Get the right size for your dog 
or size up and make sure that 

763
00:38:51,080 --> 00:38:54,680
you're monitoring your dog while
chewing because with any new 

764
00:38:54,680 --> 00:38:56,520
product, you don't know what 
your dog's going to do with it. 

765
00:38:56,760 --> 00:38:59,120
Like I said, you don't want your
dog eating tons of coconut 

766
00:38:59,120 --> 00:39:01,760
fibers and throwing up because 
he was not meant to eat tons of 

767
00:39:01,760 --> 00:39:04,880
coconut fibers. 
So monitor your dog and you can 

768
00:39:04,880 --> 00:39:08,480
always use use these chews as 
like a give them a time limit. 

769
00:39:08,640 --> 00:39:11,520
Like I said, 20 minutes is ideal
for chewing or as like a 

770
00:39:11,520 --> 00:39:14,600
behavior type of system. 
One pet parent I have, she has a

771
00:39:14,600 --> 00:39:17,960
very large, I think it's a 
goldendoodle and she uses the 

772
00:39:17,960 --> 00:39:21,400
sheep horn during grooming time.
So she will literally hold the 

773
00:39:21,400 --> 00:39:24,440
sheep horn out for the dog and 
the dog will chew while she 

774
00:39:24,440 --> 00:39:26,400
grooms. 
And she said this is the only 

775
00:39:26,400 --> 00:39:29,280
way her dog will stay still or 
be brushed. 

776
00:39:29,320 --> 00:39:30,640
And so that's another 
alternative. 

777
00:39:30,640 --> 00:39:33,120
You can say like I'm only going 
to bring the sheep horn out for 

778
00:39:33,120 --> 00:39:35,920
this time and be creative about 
it. 

779
00:39:35,920 --> 00:39:38,880
I think it's useful. 
Also, the sheephorn is great to 

780
00:39:38,880 --> 00:39:41,720
put like peanut butter in or you
can try yogurt. 

781
00:39:41,720 --> 00:39:44,920
Just make sure to clean it out 
because it is a natural product.

782
00:39:45,360 --> 00:39:47,120
Give that as you're a little 
enrichment toy. 

783
00:39:47,120 --> 00:39:50,360
And probably the one of the last
things I'll say is don't leave 

784
00:39:50,360 --> 00:39:52,800
these outside. 
They're great to give your dog 

785
00:39:52,800 --> 00:39:55,840
outside to be in nature, but 
don't leave them outside because

786
00:39:55,840 --> 00:39:58,480
they it rains. 
They will get, you know, moldy 

787
00:39:58,480 --> 00:40:01,040
and dirty and then you don't 
want your dog chewing on them. 

788
00:40:01,040 --> 00:40:03,320
So if you let your dog play 
outside, just. 

789
00:40:03,680 --> 00:40:07,120
Bring them back in when you're 
done so that way you don't end 

790
00:40:07,120 --> 00:40:09,760
up wasting the sticks. 
You know, like my dad leaves 

791
00:40:10,000 --> 00:40:11,400
outside and I yell at him all 
the time. 

792
00:40:11,400 --> 00:40:13,280
I'm like, can we bring these 
inside? 

793
00:40:13,280 --> 00:40:17,680
He's like, you know, but. 
No, that makes sense. 

794
00:40:17,680 --> 00:40:20,920
That makes so much sense. 
And we do have to be aware of 

795
00:40:20,920 --> 00:40:28,120
these things that are different 
for natural products versus, you

796
00:40:28,120 --> 00:40:32,880
know, plastics and things that 
that most people are used to. 

797
00:40:33,440 --> 00:40:37,040
We just have to be aware. 
And if we know, then we can we 

798
00:40:37,040 --> 00:40:38,760
can do the things we need to do.
So. 

799
00:40:38,800 --> 00:40:40,200
Yeah, I appreciate you bringing 
that up. 

800
00:40:40,560 --> 00:40:43,520
So where can people find these 
shoes? 

801
00:40:43,520 --> 00:40:47,640
I know I've seen them in some 
indie pet stores, but it's it is

802
00:40:47,640 --> 00:40:50,040
newer in the US. 
It's you know, you tell me 

803
00:40:50,080 --> 00:40:51,320
we've. 
Been here a little over three 

804
00:40:51,320 --> 00:40:53,800
years in the US. 
We've been in Europe for 10 plus

805
00:40:53,840 --> 00:40:57,880
years, but US, we've been a 
little over three years and so 

806
00:40:58,160 --> 00:40:59,960
gradually you're going to start 
to see us. 

807
00:41:00,120 --> 00:41:03,000
We're in Hollywood feed now and 
we're in a lot of mom and pop 

808
00:41:03,000 --> 00:41:06,800
shops all around the country. 
But conifera.com, it's spelled a

809
00:41:06,800 --> 00:41:11,880
little funny. 
CANOP, hera.com, you can order 

810
00:41:11,880 --> 00:41:15,040
directly there. 
We do sales monthly, multiple 

811
00:41:15,040 --> 00:41:17,360
sales. 
We're just wrapping up a big 

812
00:41:17,360 --> 00:41:19,960
Memorial Day sale, 25% off site 
wide. 

813
00:41:19,960 --> 00:41:22,520
It was pretty awesome. 
We do a lot like that because we

814
00:41:22,520 --> 00:41:24,760
want people to just try it out 
and see what you think. 

815
00:41:25,000 --> 00:41:28,440
And yeah, you can check us out 
on our socials because we're 

816
00:41:28,440 --> 00:41:32,440
constantly posting educational 
stuff that you can find out more

817
00:41:32,440 --> 00:41:35,480
about natural shoes or how to 
use them right with your dog. 

818
00:41:36,480 --> 00:41:38,640
I love it. 
Thank you so much for coming on 

819
00:41:38,640 --> 00:41:42,520
and educating people about this.
Again, I think, you know, it's 

820
00:41:42,520 --> 00:41:45,480
easy to just go into a big box 
store and buy something, but 

821
00:41:45,480 --> 00:41:51,720
when we actually know better, we
know like the reasons behind 

822
00:41:51,760 --> 00:41:56,280
using more natural shoes, we 
know how to make them work for 

823
00:41:56,280 --> 00:41:58,720
our dog, how to choose them like
that. 

824
00:41:59,440 --> 00:42:04,400
It it, it takes a lot of the 
overwhelm out of figuring it out

825
00:42:04,520 --> 00:42:07,560
on your own, like because I know
I was looking going. 

826
00:42:09,040 --> 00:42:12,360
Yeah, for sure. 
We're a transparent company too.

827
00:42:12,360 --> 00:42:15,720
So I when people reach out, we 
get back to people super quickly

828
00:42:15,720 --> 00:42:17,560
and just let you know what we're
about. 

829
00:42:17,560 --> 00:42:20,600
And we're an open buck. 
We'll tell you exactly how, 

830
00:42:20,600 --> 00:42:24,360
where everything comes from and 
how everything is made. 

831
00:42:25,080 --> 00:42:27,800
My husband recently went to 
Vietnam and made some videos to 

832
00:42:27,800 --> 00:42:29,560
show how the production works 
over there. 

833
00:42:29,600 --> 00:42:31,680
And so those will be rolling out
on our YouTube. 

834
00:42:31,680 --> 00:42:34,520
And so you can see like this is 
actually how it's manufactured 

835
00:42:34,520 --> 00:42:37,920
because like I said, we're it's 
great for dogs, but we're also, 

836
00:42:38,080 --> 00:42:41,240
it's good for people because 
we're employing a lot of people 

837
00:42:41,240 --> 00:42:44,480
over there and using the 
resources that they already have

838
00:42:44,960 --> 00:42:47,200
to bring a lot of joy to dogs 
around the world. 

839
00:42:48,320 --> 00:42:51,360
Love it, love it guys. 
Check the links in the show 

840
00:42:51,360 --> 00:42:53,680
notes. 
Thank you so much, Jen for being

841
00:42:53,680 --> 00:42:58,600
here and helping to educate on 
natural chew options for dogs 

842
00:42:58,600 --> 00:43:01,440
and cats, toys and shoes. 
I appreciate you. 

843
00:43:01,440 --> 00:43:07,960
I appreciate the mission behind 
Coniferra and yeah, just excited

844
00:43:07,960 --> 00:43:10,480
to hear what people think about 
it once they give it a try. 

845
00:43:10,680 --> 00:43:13,040
Thank you so much. 
I appreciate you being on me 

846
00:43:13,040 --> 00:43:15,280
being on today. 
It was awesome and I hope 

847
00:43:15,360 --> 00:43:18,800
everyone will give us an 
opportunity to let their dogs 

848
00:43:18,840 --> 00:43:21,320
chill. 
Yeah, I love it guys. 

849
00:43:21,480 --> 00:43:23,560
Have a fabulous rest of your 
day. 

850
00:43:23,560 --> 00:43:24,600
Thank you so much for being 
here. 

851
00:43:24,600 --> 00:43:27,920
Please give your pets some extra
love from me and from Jen this 

852
00:43:27,920 --> 00:43:29,480
week and I will talk to you next
week.

