1 00:00:02,720 --> 00:00:05,800 Hey there, it's Jess. If you're new here, I'm a 2 00:00:05,800 --> 00:00:08,600 certified professional canine nutritionist, raw nutrition 3 00:00:08,600 --> 00:00:11,760 certified for dogs and cats, a holistic pet health coach, the 4 00:00:11,760 --> 00:00:15,040 founder of Wild Wellness Pet, and the host of the Pet 5 00:00:15,040 --> 00:00:17,680 Parenting Reset podcast that you're listening to right now, 6 00:00:18,320 --> 00:00:21,960 where every pet deserves the absolute best and every pet 7 00:00:21,960 --> 00:00:25,480 parent is welcome. Learn from the best holistic and 8 00:00:25,480 --> 00:00:27,760 integrative experts in veterinary medicine and 9 00:00:27,760 --> 00:00:31,160 nutrition every Tuesday right here on this podcast. 10 00:00:31,760 --> 00:00:34,960 Or get individualized help with your pet through one-on-one 11 00:00:34,960 --> 00:00:38,840 consultations and take a deep dive into the root cause with 12 00:00:38,840 --> 00:00:41,840 the Wild Wellness Bioenergetics at Home testing kit. 13 00:00:42,240 --> 00:00:45,880 It's time to rethink how we raise our pets. 14 00:00:46,280 --> 00:00:49,560 A reset to naturally healthy dogs and cats. 15 00:00:50,040 --> 00:00:52,720 If you've been feeling like there has to be something more, 16 00:00:52,720 --> 00:00:58,280 something better, a better way to raise healthier pets, welcome 17 00:00:58,520 --> 00:01:02,240 to the pet parenting reset. Welcome back Pet parent 18 00:01:02,600 --> 00:01:05,560 supplements are such a hot topic and they are with me. 19 00:01:05,680 --> 00:01:09,360 I mean, you guys have been here, you know my views on 20 00:01:09,360 --> 00:01:12,200 supplements. I have a Food First approach, 21 00:01:12,200 --> 00:01:15,280 which is why if I find supplements that are actually 22 00:01:15,280 --> 00:01:19,560 food based, those kind of automatically hit the the top of 23 00:01:19,560 --> 00:01:23,600 my hierarchy for for supplements. 24 00:01:24,120 --> 00:01:28,760 Also supplements that are good across species. 25 00:01:28,760 --> 00:01:34,880 Those are those are some of my like things that I'm looking for 26 00:01:34,960 --> 00:01:37,880 when, when I'm looking at supplements, which is has been 27 00:01:37,880 --> 00:01:42,280 very interesting building out wild Wellness Pet because the 28 00:01:42,280 --> 00:01:46,760 supplements that I am adding to the shop are so incredibly 29 00:01:46,760 --> 00:01:49,320 intentional that there just aren't that many of them. 30 00:01:50,960 --> 00:01:53,680 But I'm trying. I'm looking for the best of the 31 00:01:53,680 --> 00:01:56,760 best as far as I'm concerned, at least for you guys. 32 00:01:56,760 --> 00:02:05,240 And so when well, I, I've, I've heard of Wolf Creek for a little 33 00:02:05,240 --> 00:02:10,840 while now and I kind of, I think I even told that them when I had 34 00:02:10,840 --> 00:02:14,760 the pre podcast chat that I would just kind of any time I 35 00:02:14,760 --> 00:02:17,080 hear of a new supplement brand, I kind of throw it on the back 36 00:02:17,080 --> 00:02:19,560 border. I'm like, yeah, OK, there. 37 00:02:19,680 --> 00:02:22,120 We have so many. Maybe I'll get to you one day. 38 00:02:23,080 --> 00:02:24,520 I don't know. And I know that's a really 39 00:02:24,520 --> 00:02:30,560 horrible thing to like say out loud, but we only have chef 40 00:02:30,560 --> 00:02:33,160 Scott and I were just talking about the amount of bandwidth 41 00:02:33,160 --> 00:02:37,640 that we have as individual humans and it is so much lower 42 00:02:37,640 --> 00:02:40,000 than we wish it actually could be. 43 00:02:40,200 --> 00:02:44,880 But so supplements, I'm just like, that's great, That's 44 00:02:44,880 --> 00:02:47,160 wonderful. I'll get around to it one day. 45 00:02:47,160 --> 00:02:52,640 There's so many out there. But mutual friend of ours 46 00:02:52,760 --> 00:02:57,640 started working for Wolf Creek and I took notice and I was 47 00:02:57,640 --> 00:03:02,400 like, oh, there's actually, I need to like actually look at 48 00:03:02,400 --> 00:03:04,600 this and look what at what's going on here. 49 00:03:04,600 --> 00:03:08,520 And so I want to welcome to the pet parenting reset podcast, 50 00:03:08,840 --> 00:03:13,000 Chef Scott Hill with Wolf Creek. So welcome. 51 00:03:13,280 --> 00:03:17,360 Thank you so much. It's a it's a pleasure and an 52 00:03:17,360 --> 00:03:19,680 honor. It's a pleasure to slow my day 53 00:03:19,680 --> 00:03:24,200 down enough to narrow my bandwidth enough to focus on 54 00:03:24,200 --> 00:03:26,240 this. And it's an honor because you 55 00:03:26,240 --> 00:03:29,240 have a very popular podcast and we're, we're, we feel really 56 00:03:29,240 --> 00:03:33,160 good about being here. And shout out to Aaron for, for 57 00:03:33,160 --> 00:03:35,840 bringing us together and joining our team. 58 00:03:36,240 --> 00:03:40,440 We couldn't be happier. Yeah, she's pretty amazing. 59 00:03:40,440 --> 00:03:44,400 And I and tall is all get out. I don't know how that woman did 60 00:03:44,400 --> 00:03:46,120 not become a model with her height. 61 00:03:47,360 --> 00:03:50,760 That's funny. I, I've, I've never met her in 62 00:03:50,760 --> 00:03:56,680 person, but Lisa has my, my partner and I thought she might 63 00:03:56,680 --> 00:04:00,840 be tall, but Lisa is, you know, she's a perfect size. 64 00:04:00,840 --> 00:04:02,120 We'll call her, we won't call her short. 65 00:04:02,640 --> 00:04:07,000 And so I was like, huh, maybe someone standing on something, I 66 00:04:07,000 --> 00:04:09,400 don't know. But Aaron is the best. 67 00:04:09,400 --> 00:04:12,240 We're so happy that she's on the team and, and our team is 68 00:04:12,240 --> 00:04:16,320 growing. Our recognition is growing and 69 00:04:16,360 --> 00:04:19,360 and a lot of it has to do with with our philosophies and our 70 00:04:19,360 --> 00:04:24,160 mission, if not our product. Well, yeah, the philosophies of 71 00:04:24,160 --> 00:04:28,360 the mission that matter so much. I was actually just having a 72 00:04:28,400 --> 00:04:33,480 conversation with somebody last week, so the podcast probably 73 00:04:33,480 --> 00:04:35,640 already aired. Sometimes things get moved 74 00:04:35,640 --> 00:04:38,320 around, but the podcast probably already aired with Clayton. 75 00:04:38,760 --> 00:04:44,240 And one of the things we were talking about is how the market 76 00:04:44,240 --> 00:04:49,360 is shifting in the pet industry and how these small companies 77 00:04:49,360 --> 00:04:52,960 that are building their reputation on transparency are 78 00:04:52,960 --> 00:04:57,240 really going to have to double down on that in the future. 79 00:04:57,240 --> 00:05:03,520 Because the big guys see that so much money is being diverted 80 00:05:03,520 --> 00:05:08,160 into the actual natural, not the, not the word that they get 81 00:05:08,160 --> 00:05:12,120 to use that has no meaning, but the actual natural holistic 82 00:05:12,120 --> 00:05:15,160 space. And they want those dollars 83 00:05:15,160 --> 00:05:18,320 back, right? So they're, they're actively 84 00:05:18,320 --> 00:05:25,200 entering these faces and us at us, me being a consumer just 85 00:05:25,200 --> 00:05:27,280 like you, like, even though you own a company, you're still a 86 00:05:27,280 --> 00:05:31,600 consumer being consumers. We just have to be so much more 87 00:05:31,600 --> 00:05:38,560 diligent and unfortunately like take on the burden, the 88 00:05:38,560 --> 00:05:43,480 responsibility of of so much research into whatever we're 89 00:05:43,480 --> 00:05:49,800 buying, including for our pets. So that transparency is like 90 00:05:50,720 --> 00:05:53,920 we're going to have to double down on it basically and. 91 00:05:54,200 --> 00:05:55,720 Let's talk about transparency first. 92 00:05:55,720 --> 00:06:03,640 I mean, that's how we started Wolf Creek in terms of what 93 00:06:03,640 --> 00:06:09,200 direction we wanted to take as a dog dad, You know, I, I started 94 00:06:09,480 --> 00:06:13,120 the researching what I could do for my girls and I started 95 00:06:13,120 --> 00:06:14,760 making treats. You know, I was just making 96 00:06:14,760 --> 00:06:18,240 treats. And then I started, you know, I 97 00:06:18,240 --> 00:06:20,160 saw all these soft treats on the market. 98 00:06:20,160 --> 00:06:23,800 I'm like, what makes a soft treat soft or chew a chew? 99 00:06:23,800 --> 00:06:27,240 And it turns out a lot of additives do and, and a lot of 100 00:06:27,240 --> 00:06:30,520 stuff to hold things together. So I started researching these 101 00:06:30,520 --> 00:06:34,280 things and then I, as a chef wanted to know where things come 102 00:06:34,280 --> 00:06:38,840 from because I mean, farm to table just isn't a, you know, a 103 00:06:38,840 --> 00:06:42,280 cute idea. That's that's how I live my life 104 00:06:42,400 --> 00:06:47,400 for 30 some odd years being a chef was where did this come 105 00:06:47,400 --> 00:06:49,400 from? Can I trace it back to its 106 00:06:49,400 --> 00:06:51,280 source? It may not have come from Roe 107 00:06:51,360 --> 00:06:53,040 across town. It might have come from across 108 00:06:53,040 --> 00:06:55,040 country, but I want to know where it came from and how it 109 00:06:55,040 --> 00:06:59,400 was grown. So that part was already in me, 110 00:06:59,600 --> 00:07:01,920 you know, as this is just what I do. 111 00:07:03,240 --> 00:07:09,960 It became a big challenge and more difficult when I'm sourcing 112 00:07:10,160 --> 00:07:12,840 different types of ingredients to make supplements because I'm 113 00:07:12,840 --> 00:07:15,120 dealing with things I didn't understand. 114 00:07:15,160 --> 00:07:18,600 So I slowed the whole process down and learned as much as I 115 00:07:18,600 --> 00:07:21,120 could and still do. It never stops. 116 00:07:21,120 --> 00:07:24,960 I'm taking courses and classes all the time, but we are 117 00:07:24,960 --> 00:07:28,360 dedicated to that sort of transparency. 118 00:07:28,720 --> 00:07:34,320 And for us it's not, it's not because a very small part of our 119 00:07:34,320 --> 00:07:37,320 customers, when I'm speaking about my customers demand it. 120 00:07:38,000 --> 00:07:42,720 It's really a small part, but I demand it of myself. 121 00:07:42,840 --> 00:07:45,640 I want to know what's out there. I want to know what I'm putting 122 00:07:45,640 --> 00:07:48,160 into it. And honestly, you got to it. 123 00:07:48,160 --> 00:07:54,680 It takes a lot more time to do the, the tracing of the, of the 124 00:07:54,680 --> 00:08:01,000 materials that I use now than it did say an ear of corn or a bag 125 00:08:01,000 --> 00:08:02,720 of flour. You know, that there was a more 126 00:08:02,720 --> 00:08:05,000 direct. Now I'm getting Baswala serrata 127 00:08:05,000 --> 00:08:09,920 straight from India, you know. So I just to put it into 128 00:08:09,920 --> 00:08:13,840 perspective for you, I'll, I'll look at how it's processed. 129 00:08:14,360 --> 00:08:19,560 I'll ask for a, a flow of their manufacturing and if any point I 130 00:08:19,560 --> 00:08:22,760 see something that looks like jet fuel or something like that 131 00:08:22,760 --> 00:08:27,200 as a solvent, move on. You know, we like air dried or 132 00:08:27,200 --> 00:08:30,640 freeze dried Whole Foods because most of our products are powders 133 00:08:31,760 --> 00:08:33,919 and we stay away from solvents and stuff like that. 134 00:08:34,280 --> 00:08:39,000 At the same time right now you can already go to our website 135 00:08:39,000 --> 00:08:43,919 and, and, and type in a or look up a ACOA. 136 00:08:44,039 --> 00:08:49,720 Right now we are adding more layers of organization to that 137 00:08:49,720 --> 00:08:54,280 to make it even easier for our customers or not even our 138 00:08:54,280 --> 00:08:56,680 customers, just people that want to know stuff, you know. 139 00:08:57,360 --> 00:09:03,120 So it well initiative for us and it's just natural for us to do 140 00:09:03,120 --> 00:09:06,640 that. It yeah, like when you know, 141 00:09:07,120 --> 00:09:10,000 you're like, well, of course I have to do this right. 142 00:09:11,440 --> 00:09:14,920 But it is interesting the difference because as you were 143 00:09:14,920 --> 00:09:21,280 talking, and I'm thinking about so many like TV shows that I've 144 00:09:21,280 --> 00:09:24,240 watched, because the reality is I'm not a foodie. 145 00:09:24,560 --> 00:09:27,600 I'm just not. I don't really have a desire to 146 00:09:27,600 --> 00:09:31,120 be like, I want my food to taste for me personally, and this is 147 00:09:31,120 --> 00:09:32,720 going back to your roots as a chef. 148 00:09:33,400 --> 00:09:37,680 I want my food to taste good. And I would really love it to be 149 00:09:37,680 --> 00:09:40,320 ethically sourced. And I really wanted to have the 150 00:09:40,320 --> 00:09:43,800 best nutrients possible because I don't eat a ton of food. 151 00:09:44,000 --> 00:09:49,160 So the higher quality nutrients that I'm getting in the food I 152 00:09:49,160 --> 00:09:51,800 am eating is important to me. So I am looking for things like 153 00:09:51,800 --> 00:09:53,840 regenerative agriculture and things like that. 154 00:09:53,960 --> 00:09:57,640 But when you get to that point where like I have seen on TV 155 00:09:57,640 --> 00:10:03,320 because I, I, I've only seen these things because my partner 156 00:10:03,320 --> 00:10:07,280 right now, he is, he is a chef. So he is like anytime I walk in 157 00:10:07,280 --> 00:10:14,280 the room, he has some cooking show on usually like Hell's 158 00:10:14,280 --> 00:10:18,800 Kitchen or something like that. But I've seen some of these 159 00:10:18,800 --> 00:10:22,000 shows where and I don't know if they're like making fun of 160 00:10:22,000 --> 00:10:25,240 something or if these these things actually happen in like 161 00:10:25,240 --> 00:10:29,400 the Uber high end restaurants where they're like, and your 162 00:10:29,400 --> 00:10:33,840 Turkey's name was Charles. And it came from this like, I 163 00:10:33,840 --> 00:10:36,240 have no idea. Maybe this happens, but I feel 164 00:10:36,240 --> 00:10:42,240 like most humans don't have that level of like, care for 165 00:10:42,240 --> 00:10:43,960 transparency for what they're eating. 166 00:10:44,920 --> 00:10:49,640 But even those same people do care about the transparency of 167 00:10:49,640 --> 00:10:51,840 what they're putting in their pets food. 168 00:10:52,560 --> 00:10:56,160 Yeah, you know. I don't want to know the name of 169 00:10:56,160 --> 00:11:01,320 anything I'm eating except, you know, I grew up, I grew up in 170 00:11:01,320 --> 00:11:04,640 Alabama and I spent a lot of time on my grandparents farm. 171 00:11:04,640 --> 00:11:08,520 And you know, I would, I would try to name the pigs and 172 00:11:08,520 --> 00:11:10,320 whatever. And my granddad would be like, 173 00:11:10,640 --> 00:11:11,800 you don't want to do that son you. 174 00:11:12,400 --> 00:11:15,200 Don't want to do that. I'm not going to tell you where 175 00:11:15,320 --> 00:11:17,480 that pigs fade over there, but you don't want to name it. 176 00:11:17,680 --> 00:11:21,960 So yeah, that's interesting. And and funny enough, when you 177 00:11:21,960 --> 00:11:24,160 mentioned about your partner being a chef and watching the 178 00:11:24,160 --> 00:11:27,040 cooking shows, I can't I can't watch cooking shows. 179 00:11:27,920 --> 00:11:31,720 I get so like, you know, I wake up in the middle of the night 180 00:11:31,720 --> 00:11:34,680 still hearing the, the ticket machine. 181 00:11:34,720 --> 00:11:40,520 Oh, no, order in, you know, like I have a traumatic, you know, 182 00:11:41,600 --> 00:11:45,520 reaction to it. I, I definitely loved the years 183 00:11:45,520 --> 00:11:49,920 of being being a chef and, and I still consider myself a chef and 184 00:11:50,280 --> 00:11:53,960 people always ask me, you know what, what, when does a cook 185 00:11:53,960 --> 00:11:56,040 become a chef? And I was like, when a cook 186 00:11:56,040 --> 00:11:58,360 decides to become a chef, It's a state of mind. 187 00:11:59,720 --> 00:12:02,200 Is it? I heard that it's when a chef 188 00:12:02,600 --> 00:12:05,200 tells you you're a chef. I don't know. 189 00:12:05,680 --> 00:12:07,760 Yeah. Well, you in that business, you 190 00:12:07,760 --> 00:12:09,720 might wait the rest of your life for that to happen is you. 191 00:12:09,840 --> 00:12:12,720 You might right. Yeah, I've always, I've always 192 00:12:12,720 --> 00:12:17,440 told my, my, my, my staff or the people working with me are under 193 00:12:17,440 --> 00:12:20,080 me that you decide when you want to be a chef. 194 00:12:20,600 --> 00:12:23,640 And I'll tell you if you're ready and then I'll, I'll help 195 00:12:23,640 --> 00:12:27,000 you get there, you know? Yeah, yeah, it is interesting 196 00:12:27,000 --> 00:12:29,960 because I had to get used to some of the vernacular. 197 00:12:29,960 --> 00:12:31,720 We'll get back to Wolf Creek, I promise. 198 00:12:32,800 --> 00:12:33,920 I love this. It's OK. 199 00:12:33,920 --> 00:12:37,560 This I am, you know, Wolf Creek. Wolf Creek is in my veins. 200 00:12:37,560 --> 00:12:39,280 Whatever we talk about, we're talking. 201 00:12:39,840 --> 00:12:42,520 About it, it's just interesting, like I had to get used to some 202 00:12:42,520 --> 00:12:46,720 of the vernacular because I'll I like say something and instead 203 00:12:46,720 --> 00:12:50,280 of a conversation happening, all I get is heard. 204 00:12:50,800 --> 00:12:52,640 I'm like OK. What? 205 00:12:52,640 --> 00:12:54,920 Oh, that's part of our language here at Wolf Creek. 206 00:12:55,200 --> 00:12:59,320 Yeah, we, because we're all on, on Google office or Google 207 00:12:59,320 --> 00:13:02,960 Workspaces and, and in the chat. Heard, Heard. 208 00:13:03,360 --> 00:13:06,920 You know, I, I walked past someone in the grocery store 2 209 00:13:06,920 --> 00:13:09,000 days ago and I was like behind you. 210 00:13:09,480 --> 00:13:13,320 And I was like, and, and she and, and they don't know what 211 00:13:13,320 --> 00:13:15,080 I'm talking about. She looked at me like, what do 212 00:13:15,080 --> 00:13:17,480 you mean? What about my behind me, you 213 00:13:17,480 --> 00:13:19,960 know, and I was like, I'm a chef. 214 00:13:19,960 --> 00:13:21,840 It's just a thing. She goes, oh, OK, yeah, I've 215 00:13:21,840 --> 00:13:23,840 seen that on TV. And I was like, yeah, it's just 216 00:13:23,840 --> 00:13:26,120 a thing that pops out. I say it to the girls, to the 217 00:13:26,120 --> 00:13:30,560 dogs, or I'll look at one of them because she always just 218 00:13:30,560 --> 00:13:35,080 lays down right behind me. And then I'm like, hello, behind 219 00:13:35,080 --> 00:13:37,320 you say something, right? Yeah. 220 00:13:37,400 --> 00:13:39,160 They don't speak to me. I know. 221 00:13:39,240 --> 00:13:41,600 Well, I didn't. So I worked in restaurants 222 00:13:41,600 --> 00:13:43,520 growing up, but I didn't work in the kitchen. 223 00:13:43,880 --> 00:13:49,120 I was waiting and host Hostess and doing all of those things. 224 00:13:49,560 --> 00:13:53,360 So like I do the like, well, I don't do it anymore, but for a 225 00:13:53,360 --> 00:13:56,160 while it was like I said, corner all the time. 226 00:13:56,320 --> 00:13:58,560 Sure, like anytime it's coming in or out of a room. 227 00:13:58,960 --> 00:14:01,280 Corner, corner. That's funny. 228 00:14:01,280 --> 00:14:03,120 That takes me. That takes me all the way back 229 00:14:03,120 --> 00:14:08,160 to Atlanta because we had a it was a really long restaurant in 230 00:14:08,160 --> 00:14:11,080 a downtown high rise, right? And it was a full block. 231 00:14:11,080 --> 00:14:13,640 This restaurant was, Oh my gosh, small dining room. 232 00:14:13,760 --> 00:14:17,080 But the rest of everything and and there were a lot of turns 233 00:14:17,080 --> 00:14:19,960 and and and this was early years. 234 00:14:19,960 --> 00:14:21,600 That was the first time I heard corner. 235 00:14:21,600 --> 00:14:24,200 But you needed it, you know, Corner, corner. 236 00:14:24,600 --> 00:14:26,160 You do. Yeah, you do. 237 00:14:26,160 --> 00:14:31,880 You need it. So how I imagined it, just from 238 00:14:31,880 --> 00:14:36,280 my perspective, I just imagine like your love of not even 239 00:14:36,280 --> 00:14:39,680 necessarily food that you, you may have a a love of food, but 240 00:14:39,880 --> 00:14:47,640 your love of what that means to feed someone, for someone to eat 241 00:14:47,640 --> 00:14:53,600 something that you made and it and, and they're enjoying it 242 00:14:53,680 --> 00:14:56,200 right like that. Yeah. 243 00:14:56,800 --> 00:15:00,440 That has to be a feeling. I imagine that's the feeling 244 00:15:00,440 --> 00:15:06,280 that you got into the pet world. It's it's a visceral feeling 245 00:15:06,360 --> 00:15:10,960 that is hard to even explain, especially for me. 246 00:15:10,960 --> 00:15:16,320 It's just I've always naturally just what what, what can I get 247 00:15:16,320 --> 00:15:17,360 you? What can I make for you? 248 00:15:17,360 --> 00:15:19,320 You know, part of that's growing up in Alabama. 249 00:15:19,320 --> 00:15:22,880 Y'all come stay a while and you know, you don't have to go stay 250 00:15:22,880 --> 00:15:24,760 here and this and that. Let me get you something. 251 00:15:24,800 --> 00:15:26,240 Are you hungry? You need something to drink, you 252 00:15:26,240 --> 00:15:29,720 know, and that could be anyone walking up to your door. 253 00:15:31,280 --> 00:15:38,520 And then part, part of being a chef and part of why I'm so 254 00:15:40,200 --> 00:15:43,280 passionate about it is that feeling that was already in me 255 00:15:43,280 --> 00:15:48,440 to help other people and, and, and to want to nurture other, 256 00:15:48,440 --> 00:15:52,920 other people. So it was a no brainer that 257 00:15:52,920 --> 00:15:58,120 when, when they're laying beside me, Lily and Layla came into our 258 00:15:58,120 --> 00:16:00,760 lives to want to do the same for them. 259 00:16:01,320 --> 00:16:11,640 And at that time, 20, early 2020, we were still, you know, 260 00:16:11,680 --> 00:16:14,640 we Lisa and I hadn't had any pets together. 261 00:16:15,040 --> 00:16:19,640 I'd had pets a while ago. I was a kibble dad, you know, 262 00:16:20,760 --> 00:16:23,840 and then all of a sudden I got these girls and, and I start 263 00:16:23,840 --> 00:16:25,200 seeing a few issues here and there. 264 00:16:25,200 --> 00:16:27,440 So I'm like, well, let's let me dive into nutrition. 265 00:16:27,440 --> 00:16:30,320 It took a long time to figure out what nutrition was for them, 266 00:16:31,440 --> 00:16:36,720 but it it pulled on that drive that I have to want to nurture 267 00:16:36,720 --> 00:16:39,280 through food, you know, and that's. 268 00:16:40,160 --> 00:16:45,760 That's so interesting that it would take a long time to figure 269 00:16:45,760 --> 00:16:48,680 out what nutrition is for a dog. That's interesting to me. 270 00:16:49,000 --> 00:16:53,160 Exactly and and in retrospect, to me very interesting is 271 00:16:53,160 --> 00:16:55,160 because I wasn't asking the right questions. 272 00:16:56,000 --> 00:17:00,840 I had never considered species appropriate, feeding species 273 00:17:00,840 --> 00:17:03,360 appropriate. But as soon as I started 274 00:17:03,880 --> 00:17:07,839 researching kibble and then I then I end up on the history of 275 00:17:07,839 --> 00:17:11,440 kibble and then I figure out how it's invented by a lightning rod 276 00:17:11,440 --> 00:17:18,400 salesman over 100 years ago when he got the idea from hard tech. 277 00:17:19,440 --> 00:17:22,480 Hard tech was how they dehydrated food to put on ships. 278 00:17:23,440 --> 00:17:25,800 And he's like, oh, he saw a dog. This is the story. 279 00:17:25,800 --> 00:17:30,400 Saw a dog mowing down on some ripped open hard tech on the 280 00:17:30,400 --> 00:17:32,840 docks and he's like, OK, I'm going to start making dog food. 281 00:17:33,680 --> 00:17:38,480 And when it started, it was like for the elite, no one, no one 282 00:17:38,480 --> 00:17:41,560 could afford to buy food specifically for their dogs. 283 00:17:41,560 --> 00:17:44,520 And why would they that your dogs ate what you ate pretty 284 00:17:44,520 --> 00:17:46,200 much back then. You know, you they ate table 285 00:17:46,200 --> 00:17:50,000 scraps or they forged for it or haunted for it. 286 00:17:50,480 --> 00:17:54,440 It was very rare to have a lap dog, you know, 100 years ago. 287 00:17:54,440 --> 00:17:57,400 And then I started thinking I was like, so just 100 years, 288 00:17:57,400 --> 00:18:01,240 dogs have been eating this kibble and it's completely 289 00:18:01,240 --> 00:18:05,720 different than than what they were eating when we first hunk 290 00:18:05,720 --> 00:18:08,600 started hanging out with them. 30 to 50,000 years ago is 291 00:18:08,600 --> 00:18:11,160 completely different. And then I was like, something's 292 00:18:11,160 --> 00:18:14,960 not adding up here. And I think part of that was 293 00:18:14,960 --> 00:18:18,880 because I used to work for a grocery store chain here in the 294 00:18:18,880 --> 00:18:25,440 South Cup Publix. And I was a, a recipe developer 295 00:18:25,520 --> 00:18:27,840 and I got to work hand in hand with the dietitians and the 296 00:18:27,840 --> 00:18:32,120 nutritionists and, and I, I, I started writing nutritionally 297 00:18:32,120 --> 00:18:35,800 focused recipes and understanding exactly what 298 00:18:35,800 --> 00:18:37,800 proteins are doing, carbohydrates are doing and all 299 00:18:37,800 --> 00:18:41,320 this and that. And as I learned more about dog 300 00:18:41,320 --> 00:18:44,680 Physiology and biology, they have a lot of similar needs, 301 00:18:45,160 --> 00:18:50,000 more meat focused, obviously. And it just all hit. 302 00:18:50,640 --> 00:18:53,440 And then I was like, well, if I want to nurture my babies the 303 00:18:53,440 --> 00:18:57,760 way I want to do everyone else in my family, then we're going 304 00:18:57,760 --> 00:18:59,920 to have to make some changes. Speaking of babies, look at that 305 00:18:59,920 --> 00:19:02,120 little fur baby. We're going to have to make some 306 00:19:02,120 --> 00:19:05,120 changes. And then it's like the lights 307 00:19:05,120 --> 00:19:08,480 turn on and you're like, yeah, of course. 308 00:19:08,480 --> 00:19:11,680 If they're, if they're out in the wild and they get ahold of a 309 00:19:11,680 --> 00:19:14,720 rabbit, you know, there's not a lot of kibble up in that rabbit 310 00:19:14,720 --> 00:19:17,440 anywhere. It's not natural. 311 00:19:17,440 --> 00:19:20,840 So I digress because I'm really passionate about it. 312 00:19:20,840 --> 00:19:24,720 Your question was, you know, do I have a natural, nurturing or 313 00:19:24,960 --> 00:19:27,000 love to feed people? And what do I get from it? 314 00:19:27,000 --> 00:19:28,560 I love it. And yeah, that's one of the 315 00:19:28,560 --> 00:19:29,800 reasons why I started this company. 316 00:19:29,800 --> 00:19:31,320 It was out of care for my own girls. 317 00:19:31,880 --> 00:19:35,320 And that's what perpetuates our mission now is the care for our 318 00:19:35,320 --> 00:19:41,000 own girls. Yeah, I, I don't think I can say 319 00:19:41,000 --> 00:19:44,960 this enough and I don't want to stop saying it until we've 320 00:19:44,960 --> 00:19:50,240 gotten to a place which may not be in my lifetime, where we just 321 00:19:50,240 --> 00:19:53,640 as a society completely understand this. 322 00:19:53,640 --> 00:19:55,680 But kibble is a failed experiment. 323 00:19:57,400 --> 00:20:01,040 It just is. It's since the introduction of 324 00:20:01,040 --> 00:20:07,160 kibble we have lost. So many animals, so much more 325 00:20:07,160 --> 00:20:15,240 quickly, but it's like a dog that reaches 4, is it 14 years 326 00:20:15,240 --> 00:20:17,280 of age? You, you've got a 50% chance of 327 00:20:17,280 --> 00:20:21,080 that at that. At this time, right now in 2026, 328 00:20:21,480 --> 00:20:24,920 if you have a dog that reaches the 14 years of age, they have 329 00:20:24,920 --> 00:20:29,320 like 50% chance of having or getting cancer. 330 00:20:29,480 --> 00:20:32,200 And that's, that's a known variable that right there, 331 00:20:32,200 --> 00:20:34,400 that's a known statistic. Let's think about all the things 332 00:20:34,400 --> 00:20:37,520 that we don't know that that affects someone that comes up 333 00:20:37,520 --> 00:20:40,400 barely to your knees and is that close to the ground all the time 334 00:20:40,400 --> 00:20:43,160 and has four feet on the ground. There's a lot of things out 335 00:20:43,160 --> 00:20:44,880 there that we can't see tangibly. 336 00:20:45,080 --> 00:20:49,040 So why not control the things that we can, you know, and, and 337 00:20:49,040 --> 00:20:52,600 just Speaking of a failed experiment, that's exactly the 338 00:20:52,600 --> 00:20:57,120 way to put it. Because even even when I was a 339 00:20:57,120 --> 00:21:01,320 kid, it was still kibble, but kibble was different then. 340 00:21:01,320 --> 00:21:06,280 And I'll tell you how I know this and, and in fact, I've been 341 00:21:06,280 --> 00:21:07,680 thinking about this a lot lately. 342 00:21:07,880 --> 00:21:11,480 And I just saw our friends at the Feed Real Institute. 343 00:21:11,480 --> 00:21:14,560 Ruby did a, did an Instagram post on this the other day. 344 00:21:15,720 --> 00:21:19,760 Poop looks different today than it did when I was a kid. 345 00:21:20,720 --> 00:21:23,440 Allow me to dig into that. Yes, please. 346 00:21:24,280 --> 00:21:29,520 When I was a kid running around playing in the neighborhood, you 347 00:21:29,520 --> 00:21:34,200 would run across white stool of dogs all the time, solid white 348 00:21:34,280 --> 00:21:36,920 everywhere you live. And I was like, OK, that's just 349 00:21:36,920 --> 00:21:42,240 what happens to it now. You, you run across it if 350 00:21:42,240 --> 00:21:44,000 someone in the neighborhood doesn't pick it up because no 351 00:21:44,000 --> 00:21:46,840 one was picking it back up when I was a kid, you know, and now 352 00:21:46,840 --> 00:21:50,080 you run across it. In fact, and I hate to well, 353 00:21:50,400 --> 00:21:53,480 your, your, your, your crowd understands that that stool is 354 00:21:53,480 --> 00:21:56,040 a, you got to look at it every once in a while, you know, to 355 00:21:56,040 --> 00:22:00,520 see where the healthier dog is. There's, there's, there's one 356 00:22:00,520 --> 00:22:03,320 laying in my neighbor's yard that's been there for two 357 00:22:03,320 --> 00:22:06,600 months. It has not changed. 358 00:22:07,280 --> 00:22:10,480 It has not washed away. Bugs won't eat it. 359 00:22:11,120 --> 00:22:16,000 Bugs won't eat it. My girls go in the backyard. 360 00:22:16,000 --> 00:22:18,240 And if, if I don't get to it with the shovel and toss it 361 00:22:18,240 --> 00:22:22,640 towards the pond, then, you know, or I miss one, it's gone 362 00:22:22,640 --> 00:22:27,440 in, in, in 24 to 48 hours because the bugs eat it or they 363 00:22:27,440 --> 00:22:30,560 tear, they take it away. I've, I've seen Beatles fighting 364 00:22:30,560 --> 00:22:37,920 over it, you know, So what has happened is in that period of, 365 00:22:38,000 --> 00:22:42,160 of I don't want to date myself too much, 35 to 40 years. 366 00:22:43,560 --> 00:22:48,480 Kibble has changed even for the worse where the amount of 367 00:22:48,480 --> 00:22:51,240 protein, because protein is one of the things, protein and bone 368 00:22:51,240 --> 00:22:55,840 content help it fade away into the white zone. 369 00:22:57,240 --> 00:23:00,200 And now that doesn't happen. So it's it's much lower in 370 00:23:00,200 --> 00:23:02,720 protein. There was a study out recently, 371 00:23:03,040 --> 00:23:06,000 a few years back that showed that and it was a European study 372 00:23:06,000 --> 00:23:11,440 that that I think 90% of the kibbles tested didn't even have 373 00:23:11,440 --> 00:23:15,560 what was listed on the ingredients in them or they had 374 00:23:16,440 --> 00:23:21,160 ingredients that weren't listed in including primary ingredients 375 00:23:21,160 --> 00:23:23,560 like the protein. You don't know what you're 376 00:23:23,560 --> 00:23:27,800 getting and and the reason why I highlighted the failed 377 00:23:27,800 --> 00:23:30,200 experiment part is because it's failing worse than it did when 378 00:23:30,200 --> 00:23:32,640 it started. How do you do that? 379 00:23:32,640 --> 00:23:38,040 I don't know, but it is. Well, it's, I mean, it's 380 00:23:38,760 --> 00:23:43,360 profits, you know, these huge, huge corporations that are 381 00:23:43,360 --> 00:23:48,760 really just all owned by investor groups. 382 00:23:48,760 --> 00:23:51,920 And you know, I mean, it's, it's in my opinion, it's profits, but 383 00:23:51,920 --> 00:23:54,920 it's also, it's so much deeper than that. 384 00:23:54,920 --> 00:24:00,120 Having started for the past few years, gone to AFCO meetings and 385 00:24:00,120 --> 00:24:02,240 actually listen to these people talk. 386 00:24:03,440 --> 00:24:11,920 It is mind numbing to hear people so casually speak about 387 00:24:12,920 --> 00:24:17,760 feeding animals garbage. Like literal garbage. 388 00:24:19,280 --> 00:24:27,040 Because it, it, it, it's evolved or devolved from raising to 389 00:24:27,240 --> 00:24:31,240 industrializing. We don't, you know, farm animals 390 00:24:31,240 --> 00:24:33,400 aren't raised anymore. They're manufactured. 391 00:24:34,080 --> 00:24:35,920 And it's a manufacturing process. 392 00:24:35,920 --> 00:24:38,040 And, and when you're talking about manufacturing, you're 393 00:24:38,040 --> 00:24:40,160 talking about numbers and ingredients. 394 00:24:40,160 --> 00:24:44,160 You're not talking about, you know, and, and, and results, you 395 00:24:44,160 --> 00:24:48,200 know, So that's where that is. We could talk about that all 396 00:24:48,200 --> 00:24:50,000 day, couldn't we? We could. 397 00:24:50,080 --> 00:24:56,400 Oh my gosh, yeah, I know. And, and on top of that, so 398 00:24:56,400 --> 00:25:00,240 something that I don't know if you know, BC Henson. 399 00:25:02,000 --> 00:25:05,160 Oh my gosh, I cannot believe I'm I might even have to edit this 400 00:25:05,160 --> 00:25:05,920 out. I don't know. 401 00:25:05,920 --> 00:25:08,960 I literally just saying his name. 402 00:25:08,960 --> 00:25:12,120 I was reminded of a dream I had about him last night and it was 403 00:25:12,120 --> 00:25:13,280 not good. No, I need to. 404 00:25:13,640 --> 00:25:15,120 I'm not familiar with that, but I'll look it up. 405 00:25:16,200 --> 00:25:23,120 I will reach out to him today. Anyway, he has been in and 406 00:25:23,120 --> 00:25:26,440 around the pet food industry for a number of decades. 407 00:25:26,440 --> 00:25:31,920 He's semi retired at this point. He has Ms. But anyway, we had a 408 00:25:31,920 --> 00:25:38,520 conversation on this podcast. It was about two years ago now 409 00:25:38,920 --> 00:25:47,840 when we were seeing so many dogs and cats that were seriously 410 00:25:47,840 --> 00:25:54,000 ill. Many died, primarily what we 411 00:25:54,000 --> 00:25:59,400 think was from Purina products. And the FDA has still done 412 00:25:59,400 --> 00:26:01,520 nothing about it. Nothing. 413 00:26:02,560 --> 00:26:05,360 And Freedom of Information acts have shown that. 414 00:26:06,440 --> 00:26:11,240 But anyway, what we were talking about was that not only has the 415 00:26:11,240 --> 00:26:15,280 quality of the food gotten worse, but because the quality 416 00:26:15,280 --> 00:26:22,240 of the food is so horrendous. Yeah, that the vitality which in 417 00:26:22,280 --> 00:26:28,840 Chinese medicine, you know, we think of as Jing or we call it 418 00:26:28,840 --> 00:26:30,840 Jing. What we're we have prenatal Jing 419 00:26:30,840 --> 00:26:32,840 and post Natal Jing. So what we're born with our life 420 00:26:32,840 --> 00:26:35,600 force energy that we're born with and then post Natal Jing 421 00:26:35,600 --> 00:26:37,240 comes from the food we're eating. 422 00:26:37,240 --> 00:26:42,640 So if we're born with a low Jing, the only way to get more 423 00:26:42,640 --> 00:26:44,520 is through healthy nutritious foods. 424 00:26:44,920 --> 00:26:47,560 And if we're still not getting these healthy nutritious foods, 425 00:26:48,680 --> 00:26:51,000 then our life force is just really, really low. 426 00:26:51,160 --> 00:26:54,240 So generation after generation, which dogs go through 427 00:26:54,240 --> 00:26:58,840 generations much quicker than we do as humans, their vitality, 428 00:26:58,840 --> 00:27:02,760 their Jing is just depleted generation after generation. 429 00:27:03,240 --> 00:27:09,240 So they're notwithstanding what they could 6 even 5060 years 430 00:27:09,240 --> 00:27:13,400 ago, right? So these these minimums and 431 00:27:13,400 --> 00:27:21,200 maximums that were decided 60 years ago, well, they're not 432 00:27:21,200 --> 00:27:26,040 really applicable anymore because today's dog or cat just 433 00:27:26,040 --> 00:27:30,960 doesn't have the same vitality that it used to because of these 434 00:27:30,960 --> 00:27:32,440 standards. And that's a high level 435 00:27:32,440 --> 00:27:35,480 conversation, I know, and probably not one you were 436 00:27:35,480 --> 00:27:39,400 expecting to have today. You know, you said life force 437 00:27:40,240 --> 00:27:46,240 and one way to look at food is are you getting the life force 438 00:27:46,240 --> 00:27:52,480 of the food that you're reading? Yeah, you know, and the best is 439 00:27:52,480 --> 00:27:57,880 fresh picked, right, you know, or, or fresh slaughtered or 440 00:27:58,160 --> 00:28:00,840 humanely raised. And and their life matters too. 441 00:28:00,840 --> 00:28:02,800 How how that comes together and everything. 442 00:28:05,080 --> 00:28:10,240 And then the worst is canned or processed, you know, I mean, 443 00:28:10,400 --> 00:28:12,600 I'll open a can of beans. Don't get me wrong, you know, 444 00:28:12,920 --> 00:28:18,360 but when you're caging that life force, you know, you're, you're 445 00:28:18,360 --> 00:28:22,240 depleting it a little bit. Anybody that knows me that's 446 00:28:22,240 --> 00:28:24,600 listen to me say this right now, they're spinning in their, 447 00:28:24,600 --> 00:28:27,800 their, their seats a little bit because they know that chef 448 00:28:27,800 --> 00:28:35,000 Scott is very science driven. And I said to someone the other 449 00:28:35,000 --> 00:28:39,120 day, I said, look, just because I, I, I'm very science driven 450 00:28:39,120 --> 00:28:41,960 and everything I say, I tried to back up with data, doesn't mean 451 00:28:41,960 --> 00:28:44,920 I don't sleep with the, with a crystal beside my head, you 452 00:28:44,920 --> 00:28:48,200 know, doesn't mean I don't hug my amethyst before I go to bed. 453 00:28:49,040 --> 00:28:55,000 But for Wolf Creek, we are, we understand the life force of 454 00:28:55,000 --> 00:28:57,160 things. But everything that we put out 455 00:28:57,160 --> 00:29:02,120 there, I try my best to make sure that I can back it up with, 456 00:29:02,200 --> 00:29:06,760 with some sort of science. And fortunately for me and my 457 00:29:06,760 --> 00:29:10,560 philosophies, there's a lot more science behind a lot of the 458 00:29:10,560 --> 00:29:14,360 ingredients that I want to use these days, like mushrooms 459 00:29:14,360 --> 00:29:18,240 alone. You know, I, I built my first 460 00:29:18,240 --> 00:29:23,680 products around reishi and shiitake and Turkey tail. 461 00:29:24,800 --> 00:29:27,760 That's that was where I started. I was like, I want to build 462 00:29:27,760 --> 00:29:30,400 products with these mushrooms because I knew what the 463 00:29:30,400 --> 00:29:33,480 traditional Chinese focus was on those. 464 00:29:33,880 --> 00:29:45,120 And then thank thankfully, China itself has some of the most, the 465 00:29:45,120 --> 00:29:48,720 most data ever compiled on these mushrooms scientifically. 466 00:29:48,880 --> 00:29:51,520 They have full institute's on on testing mushrooms. 467 00:29:52,200 --> 00:29:57,760 But anyway, very science driven. But I, I do love incorporating 468 00:29:59,000 --> 00:30:02,160 the ways of the of the ancient world that I think that that 469 00:30:02,160 --> 00:30:05,320 we've lost. I also think too, if we're going 470 00:30:05,320 --> 00:30:08,960 to talk about my philosophies a little bit, I also think that 471 00:30:09,200 --> 00:30:16,560 there was a time when ancient philosophies worked better than 472 00:30:16,560 --> 00:30:20,120 they do now. And it's because of all the 473 00:30:20,120 --> 00:30:25,400 noise in our world today, you know, especially if if a lot of 474 00:30:25,400 --> 00:30:30,600 the things that we we thought were hokey years ago are now 475 00:30:31,480 --> 00:30:34,040 falling into the realm of quantum physics and it's about 476 00:30:34,040 --> 00:30:37,760 vibrations and things like that. Well, I can only imagine that 477 00:30:37,760 --> 00:30:41,600 some of our bodies and, and our pets bodies are not vibrating at 478 00:30:41,600 --> 00:30:45,400 the frequency frequency they should be because of all the 479 00:30:45,400 --> 00:30:48,520 noise in our world. And I mean noise from diets, 480 00:30:48,520 --> 00:30:54,120 noise from stress, noise from, you know, electromagnetic, 481 00:30:54,120 --> 00:30:56,800 whatever. It's a much different landscape, 482 00:30:56,800 --> 00:31:01,720 much different landscape now than it was 1000 years ago, much 483 00:31:01,720 --> 00:31:06,080 different. It is, and I kind of like to 484 00:31:06,080 --> 00:31:11,160 expand on that a little bit and bring it back to the supplements 485 00:31:11,160 --> 00:31:14,560 that you're creating, which is the point of this podcast is to 486 00:31:14,560 --> 00:31:16,480 talk about the supplements that you're creating. 487 00:31:16,480 --> 00:31:21,800 But to go back to kind of the beginning when I was talking 488 00:31:21,800 --> 00:31:29,080 about the fact that I out of my colleagues, meaning holistic pet 489 00:31:29,080 --> 00:31:35,960 health coaches, I feel like I'm one of the very few who are just 490 00:31:35,960 --> 00:31:44,280 like so food driven. I've I, I sometimes it can pain 491 00:31:44,280 --> 00:31:50,760 me to to say, OK, we need to supplement outside of diet. 492 00:31:51,200 --> 00:31:55,040 And, and I don't mean like if, if we have food based 493 00:31:55,040 --> 00:31:57,440 supplements, to me that's totally different. 494 00:31:57,440 --> 00:32:02,960 That's still food. But to your point, and something 495 00:32:02,960 --> 00:32:07,120 that I know I have talked about a lot, I even had the privilege 496 00:32:07,360 --> 00:32:13,360 of getting to interview very briefly, Ian Somerhalder, who is 497 00:32:13,360 --> 00:32:18,560 one of the creators of the documentary series Kiss the 498 00:32:18,560 --> 00:32:21,840 Ground and Common Ground, talking about how regenerative 499 00:32:21,840 --> 00:32:23,760 agriculture will save our planet. 500 00:32:23,760 --> 00:32:27,720 We really need this is what we need to be focusing on for so 501 00:32:27,720 --> 00:32:29,440 many reasons. Like, literally. 502 00:32:29,520 --> 00:32:32,240 It's a no brainer. Saving our planet because our, 503 00:32:32,480 --> 00:32:38,080 our, our, when the soil is dead, the planet is, it's just a 504 00:32:38,080 --> 00:32:40,080 domino effect, like we're dying, right? 505 00:32:40,760 --> 00:32:45,080 And as as a planet, not just as a human species, but every 506 00:32:45,080 --> 00:32:47,560 species we're we're dying if the soil is dead. 507 00:32:48,440 --> 00:32:55,640 So that brings me to my point of where, and I do this is one of 508 00:32:55,640 --> 00:32:58,960 the reasons why I like your supplements is because they 509 00:32:59,480 --> 00:33:01,520 their food focus, their food forward. 510 00:33:01,520 --> 00:33:07,600 They are we're, we're talking about using food in ways that a 511 00:33:08,360 --> 00:33:14,440 traditional diet is not even even some of our whole food 512 00:33:14,440 --> 00:33:18,280 diets, like they're, you know, not every formulation is, is the 513 00:33:18,280 --> 00:33:22,960 same, right? But also where we're getting the 514 00:33:22,960 --> 00:33:27,400 foods from that these diets are being created from matters so 515 00:33:27,400 --> 00:33:33,640 much because, you know, a leaf of spinach today is not going to 516 00:33:33,640 --> 00:33:36,240 have the same nutrient value that it did when it grew 100 517 00:33:36,240 --> 00:33:39,400 years ago, right? The and, and everyone is 518 00:33:39,400 --> 00:33:42,160 different. You can't like there's so much 519 00:33:42,160 --> 00:33:46,400 variation there. So in that regard, 520 00:33:46,400 --> 00:33:49,520 supplementation can be very necessary. 521 00:33:49,680 --> 00:33:52,400 So I kind of want to set you up for talking about your 522 00:33:52,400 --> 00:33:58,280 supplement line there. We we have a similar philosophy 523 00:33:58,280 --> 00:33:59,680 on that. And that might sound weird from 524 00:33:59,680 --> 00:34:05,560 someone that, that that creates supplements, but the word 525 00:34:05,560 --> 00:34:10,600 supplement itself, you don't, you can't supplement what's not 526 00:34:10,600 --> 00:34:18,040 good, right? So we supplement supplements 527 00:34:18,040 --> 00:34:20,639 work better when they're supplementing a good situation. 528 00:34:21,840 --> 00:34:26,960 Meaning if, if we meet every single pet parent that comes to 529 00:34:26,960 --> 00:34:32,239 us where they are. And that means sometimes often 530 00:34:32,239 --> 00:34:37,719 after I do my spiel and, and plead for fresh foods, I may 531 00:34:37,719 --> 00:34:42,280 have to help a person, I will help a person that's on kibble 532 00:34:42,280 --> 00:34:48,199 and, and, and it is doing that conventional route, right. 533 00:34:49,480 --> 00:34:51,600 We always talk about diet, diet, diet, diet. 534 00:34:51,960 --> 00:34:56,199 So to back up when a customer comes to us and says, Hey, man, 535 00:34:56,760 --> 00:35:00,240 my dog is really got some bowel issues. 536 00:35:00,240 --> 00:35:03,400 I can't keep anything from flying out the other end and 537 00:35:03,400 --> 00:35:06,360 blah, blah, blah. Here's what I'm thinking about 538 00:35:06,360 --> 00:35:08,480 doing. I want to add your allergy and, 539 00:35:08,560 --> 00:35:13,240 and immunity formula and I want to add your gut formula ASAP. 540 00:35:13,600 --> 00:35:17,040 And I'm like, you probably got some issues going on there that, 541 00:35:17,040 --> 00:35:19,240 that I can't help you with right now. 542 00:35:19,920 --> 00:35:23,800 So let's go into consultation mode and start talking about 543 00:35:23,800 --> 00:35:28,720 diet a little bit and, and, and seeing where you are. 90% of the 544 00:35:28,720 --> 00:35:31,640 time people are like, yeah, I, I see what you're saying. 545 00:35:32,640 --> 00:35:36,080 Let's do, let's make some changes here and let's bring 546 00:35:36,080 --> 00:35:42,040 your help, your puppy or your cat's health back to a baseline 547 00:35:43,120 --> 00:35:48,360 and then we'll have another talk and we'll see if any of these 548 00:35:48,360 --> 00:35:52,600 supplements are good for you #1 is the health of your, of your 549 00:35:52,600 --> 00:35:57,560 fur baby. That's number one #2 do they 550 00:35:57,560 --> 00:36:01,800 really need a supplement? And if so, let's do it, you 551 00:36:01,800 --> 00:36:04,920 know, So I'm with you on that. Food First. 552 00:36:06,080 --> 00:36:08,080 Always, always Food First, you know? 553 00:36:08,720 --> 00:36:15,680 And at the same time, we have to recognize that each biological 554 00:36:15,720 --> 00:36:21,720 entity is very different, you know, sure. 555 00:36:22,200 --> 00:36:25,840 Both my dogs have 4 legs, one heart, 2 lungs, that sort of 556 00:36:25,840 --> 00:36:28,560 thing. How they metabolize what I give 557 00:36:28,560 --> 00:36:32,160 them is very different, you know, different personalities, 558 00:36:32,160 --> 00:36:36,240 different energy levels, different stress levels, which 559 00:36:37,280 --> 00:36:41,080 I'm sure their, their gut back, their gut microbiome is probably 560 00:36:41,080 --> 00:36:43,240 similar, similar because they eat the same foods. 561 00:36:43,760 --> 00:36:46,680 But Layla's stress is usually more than Lily's stress. 562 00:36:46,680 --> 00:36:50,520 So she probably has a different, she definitely has a different 563 00:36:50,520 --> 00:36:52,640 metabolism and she may have a different gut Biome. 564 00:36:53,560 --> 00:36:56,600 Are they absorbing the same nutrients all the time the same 565 00:36:56,600 --> 00:36:59,440 way? Not necessarily, you know, So I 566 00:36:59,440 --> 00:37:01,680 keep an eye on them. I look at all the indicators. 567 00:37:01,680 --> 00:37:05,280 You know, Layla gets brittle, brittle nails every once in a 568 00:37:05,280 --> 00:37:07,840 while. So I'll adjust her diet or I'll 569 00:37:07,840 --> 00:37:09,720 add one of my supplements to her diet. 570 00:37:09,960 --> 00:37:14,680 When Lily starts getting a little nervous because somehow I 571 00:37:14,680 --> 00:37:17,160 think she knows when New Year's Eve is coming around and when 572 00:37:17,160 --> 00:37:20,360 4th of July is coming around and all that, then she'll start 573 00:37:20,360 --> 00:37:24,080 getting some of our calming formula several days early. 574 00:37:24,120 --> 00:37:30,800 You know, because even though I'm feeding them the best I 575 00:37:30,800 --> 00:37:35,880 possibly can, there's environmental things that are 576 00:37:35,880 --> 00:37:40,120 working against that, emotional things that are working against 577 00:37:40,120 --> 00:37:45,240 that, that that I might want to come in and supplement, you 578 00:37:45,240 --> 00:37:47,600 know, make sure that they're still absorbing the nutrients 579 00:37:47,600 --> 00:37:51,640 that they need. All of our primary products and 580 00:37:51,640 --> 00:37:55,680 they're our powder based formulas. 581 00:37:57,920 --> 00:38:02,680 They have a function. Hip is for hip and joint and 582 00:38:02,680 --> 00:38:05,320 connective tissues, allergies, for allergies and immune 583 00:38:05,320 --> 00:38:10,960 building, that sort of thing. But they all contain components 584 00:38:10,960 --> 00:38:14,240 and materials that help the full system. 585 00:38:15,160 --> 00:38:18,480 You know, so we don't just, I'm not just throwing conjoint and 586 00:38:18,480 --> 00:38:22,960 and glucosamine at at my pets. I'm giving them whole food, 587 00:38:22,960 --> 00:38:28,600 dried fish in my hip and joint, collagen that's been extracted 588 00:38:28,600 --> 00:38:30,960 with enzymes, not solvents, that sort of things, things that are 589 00:38:30,960 --> 00:38:34,720 very bioavailable so that it can help boost what's already 590 00:38:34,720 --> 00:38:37,320 healthy in them. And that's how you should use 591 00:38:37,320 --> 00:38:40,760 supplements. Supplements aren't, should not 592 00:38:40,760 --> 00:38:45,960 be a oh crap, what have I done and what do I need to do now? 593 00:38:47,240 --> 00:38:50,520 Supplements are OK. I think we're reached a cruising 594 00:38:50,520 --> 00:38:53,720 altitude. You know, I'm going to go ahead 595 00:38:53,720 --> 00:38:58,040 and add a few things as a preventative measure here, you 596 00:38:58,040 --> 00:39:03,520 know, or I will say that we see incredible results even at the 597 00:39:03,520 --> 00:39:08,080 old crap stage is with our our hip and joint formula. 598 00:39:09,440 --> 00:39:13,240 So it's very high in protein, which is great for older, older 599 00:39:13,360 --> 00:39:17,760 cats and dogs. It's all the ingredients that 600 00:39:17,760 --> 00:39:22,480 are so easily absorbed bile available that we've seen really 601 00:39:22,480 --> 00:39:28,120 old pets get up and start chasing squirrels again. 602 00:39:28,120 --> 00:39:31,960 And I tell the parents, I'm like, let's, let's, you know, 603 00:39:31,960 --> 00:39:34,600 don't let it, don't let your baby fall loose because it's 604 00:39:34,600 --> 00:39:36,880 still a, there's still old bones in there. 605 00:39:36,880 --> 00:39:40,120 Let's slow it down a little bit. But we, we, you know, there are 606 00:39:40,880 --> 00:39:43,360 times when our supplements are like, OK, there is a problem 607 00:39:43,360 --> 00:39:44,680 here. Let's let's throw something at 608 00:39:44,680 --> 00:39:49,440 it, you know, but usually, and I can say this across the board, 609 00:39:49,440 --> 00:39:52,000 usually when there's a gut issue, your first, our first 610 00:39:52,000 --> 00:39:54,880 instinct is not to throw anything at it other than let's 611 00:39:54,880 --> 00:39:58,480 fix the diet. That's a long way of saying I'm 612 00:39:58,480 --> 00:40:01,120 on the same page as you are when it comes to Food First. 613 00:40:01,120 --> 00:40:04,960 Yeah. And and to to address what you 614 00:40:04,960 --> 00:40:10,520 said about our supplements as foods like our number one 615 00:40:10,520 --> 00:40:15,440 ingredient in our. Immunity analogy is organic 616 00:40:15,520 --> 00:40:19,080 kelp, you know, from clean water comes off the coast of Nova 617 00:40:19,080 --> 00:40:23,240 Scotia. It's a, it's a dried powder and 618 00:40:23,240 --> 00:40:25,240 kelp is great for the immune system. 619 00:40:25,880 --> 00:40:29,600 Kelp is also one of Mother Nature's multivitamins, vitamins 620 00:40:29,600 --> 00:40:31,640 without being a synthetic multivitamin. 621 00:40:31,680 --> 00:40:34,080 You know, it's so full of all this wonderful stuff. 622 00:40:34,840 --> 00:40:38,320 It's got a, a, a reasonable level of iodine, which is great 623 00:40:38,320 --> 00:40:40,640 for your thyroid. You know, you might want to 624 00:40:40,640 --> 00:40:46,320 consider not given in a cat or a dog with thyroid issues that you 625 00:40:46,320 --> 00:40:47,600 know, you'd have to check with your vet. 626 00:40:47,600 --> 00:40:53,400 But it's a whole ingredient. You know, the Raichi and the 627 00:40:53,400 --> 00:40:57,840 Turkey tail in there, They're one to one extracts extracted by 628 00:40:57,840 --> 00:40:59,880 water. They're whole ingredients, you 629 00:40:59,880 --> 00:41:06,000 know, just the green lip muscles simply freeze dried green lip 630 00:41:06,000 --> 00:41:07,440 muscle. That's all it is. 631 00:41:08,200 --> 00:41:16,520 And, and with all of that, we know that the nutritional impact 632 00:41:16,520 --> 00:41:19,920 of that is so much better than the nutritional impact that you 633 00:41:19,920 --> 00:41:23,360 can get from synthetic vitamins. Under a microscope, synthetic 634 00:41:23,360 --> 00:41:27,840 vitamins look the same as natural vitamins, but what we're 635 00:41:27,840 --> 00:41:33,120 discovering is through these Whole Foods, there are little 636 00:41:34,160 --> 00:41:38,360 micronutrients, flavonoids and things that all work together in 637 00:41:38,360 --> 00:41:43,800 concert that add to the health and well-being of any creature, 638 00:41:44,360 --> 00:41:47,680 right? So that's a little bit about our 639 00:41:47,680 --> 00:41:51,160 whole food approach, you know, and, and why we do that rather 640 00:41:51,160 --> 00:41:56,600 than I could easily source like like for our flea and tick 641 00:41:56,600 --> 00:42:01,000 defense. I know that thiamine bugs don't 642 00:42:01,000 --> 00:42:04,240 like thiamine, right? I could have easily put in 643 00:42:05,120 --> 00:42:09,760 vitamin, oh boy, said B1. I could have easily put in 644 00:42:09,760 --> 00:42:13,600 thiamine in there, a synthetic source of that and had a really 645 00:42:13,600 --> 00:42:19,240 big impact. But instead I added a form of 646 00:42:19,240 --> 00:42:24,640 brewer's yeast, which is high thiamine and and carries the 647 00:42:24,640 --> 00:42:27,000 same thing, but there's much more bioavailable and much more 648 00:42:27,000 --> 00:42:30,720 natural for our pets to absorb. That's the kind of thought 649 00:42:30,720 --> 00:42:35,640 process we have. I have so many questions, so 650 00:42:35,640 --> 00:42:36,920 many questions from what you said. 651 00:42:37,120 --> 00:42:39,840 Well, that's why I'm here. Yeah, I know. 652 00:42:39,840 --> 00:42:43,240 And and and before we started, I was like, we'll try to keep it 653 00:42:43,240 --> 00:42:44,760 to 45 minutes. We'll see. 654 00:42:44,960 --> 00:42:50,920 We'll see how that goes. I mean, I'm, I will be cognizant 655 00:42:50,920 --> 00:42:52,920 of your time because I certainly appreciate it, but. 656 00:42:53,000 --> 00:42:56,520 I I know how much I can talk, so I came into this with no 657 00:42:56,520 --> 00:43:04,240 expectation of it being short. So, OK, one thing you said was 658 00:43:05,240 --> 00:43:09,360 you talked about high protein for our senior dogs and cats. 659 00:43:09,360 --> 00:43:14,480 Now I know from the education that I have and some of the 660 00:43:14,480 --> 00:43:20,680 newer studies that have come out recently like we know that 661 00:43:21,120 --> 00:43:27,320 actually send it. Let me back up because Steve 662 00:43:27,320 --> 00:43:30,840 Brown, Karen Becker, Susan Record, they have been very 663 00:43:31,560 --> 00:43:39,520 forward thinking and trying to get AFCO and just the industry 664 00:43:39,520 --> 00:43:43,520 at large to understand that we actually really do need 665 00:43:44,000 --> 00:43:51,600 different formulations for puppies, kittens, healthy adult 666 00:43:52,160 --> 00:43:56,280 seniors, like we actually really do need different formulations 667 00:43:56,280 --> 00:43:59,920 for them. And in that we, we know that 668 00:43:59,920 --> 00:44:02,960 seniors need more protein, not less protein. 669 00:44:02,960 --> 00:44:08,360 But that is, that's counter to what traditionally like we have 670 00:44:08,360 --> 00:44:12,040 thought as a society in, in the veterinary industry and the 671 00:44:12,040 --> 00:44:16,240 nutrition space like that isn't what most people think. 672 00:44:17,520 --> 00:44:24,920 Well, I'll tell you this as a human 58 years old, right? 673 00:44:25,440 --> 00:44:32,960 And even as as near as 10 years ago, I remember my doc saying, 674 00:44:32,960 --> 00:44:35,080 OK, we're getting older. You know, let's let's start 675 00:44:35,080 --> 00:44:38,240 thinking about higher protein. So it's always, as far as I 676 00:44:38,240 --> 00:44:42,640 remember, it's been there for us, you know, high protein, keep 677 00:44:42,640 --> 00:44:48,440 those muscles working, right. As you get older, it's good to 678 00:44:48,440 --> 00:44:51,120 go to the gym, it's good to do. And right now resistance 679 00:44:51,120 --> 00:44:53,920 training is one of the best things that, that people as they 680 00:44:53,920 --> 00:44:57,640 get older can do. And I just can't see that being 681 00:44:57,640 --> 00:45:01,040 different for a meat eating animal, you know? 682 00:45:01,280 --> 00:45:04,880 So we, we dig into it and we find out, yeah, it is good to to 683 00:45:04,880 --> 00:45:08,040 have a higher protein because we're talking about muscles, 684 00:45:10,440 --> 00:45:13,000 especially as they get older, muscles and tissues and things 685 00:45:13,000 --> 00:45:15,000 like that. But the muscles really need to 686 00:45:15,000 --> 00:45:18,560 be strong. And what feeds muscles protein, 687 00:45:18,840 --> 00:45:24,440 you know, and I think part of the problem with, with the, the 688 00:45:24,440 --> 00:45:30,520 conventional view of that is it's, it's expensive proteins. 689 00:45:31,120 --> 00:45:36,600 Well, it'll it I can make. If I can make a kibble that is 690 00:45:36,680 --> 00:45:40,560 does and convince you that it doesn't need to be high in 691 00:45:40,560 --> 00:45:43,200 protein, then I'm certainly going to make more off sweet 692 00:45:43,200 --> 00:45:46,120 potatoes and rice than I am pure protein. 693 00:45:47,880 --> 00:45:52,640 Well, and, and since we have started feeding our pets so much 694 00:45:52,640 --> 00:45:57,120 kibble, they're, you know, we have animals today that are 695 00:45:57,120 --> 00:46:00,160 exclusively fed kibble, which even when it first came out 696 00:46:00,160 --> 00:46:03,640 wasn't the case. It was like you said, it was 697 00:46:04,120 --> 00:46:06,080 expensive. It was something that not 698 00:46:06,080 --> 00:46:09,520 everybody could afford to do that, you know, so it just 699 00:46:09,520 --> 00:46:16,360 wasn't happening like that until probably around the time women 700 00:46:16,360 --> 00:46:20,160 entered the workforce, probably because we needed a lot more 701 00:46:20,160 --> 00:46:25,000 convenience was a much easier sell once once we convinced 702 00:46:25,000 --> 00:46:28,560 women that they needed to be taxpaying citizens also. 703 00:46:30,720 --> 00:46:36,960 So and, and the reality is when we are especially when we are 704 00:46:36,960 --> 00:46:44,000 exclusively feeding a dry diet to a carnivore to like 705 00:46:44,120 --> 00:46:46,720 especially if we look at this little kitten that's sitting on 706 00:46:46,720 --> 00:46:49,080 my lap in obligate. That that little thing right 707 00:46:49,080 --> 00:46:54,920 there is an obligate, yeah. They are living in a chronically 708 00:46:54,920 --> 00:46:59,440 dehydrated state, right? And so that takes a huge toll on 709 00:46:59,440 --> 00:47:06,240 the kidneys, which as they as we age, our kidney function isn't 710 00:47:06,240 --> 00:47:08,560 going to be what it was when we were young anyway. 711 00:47:08,760 --> 00:47:12,760 So we get to a point, anybody that knows that has been to a 712 00:47:12,760 --> 00:47:16,200 veterinarian and their vet has told them their dog or cat has 713 00:47:16,200 --> 00:47:20,120 some stage of kidney disease. The first thing they want to do 714 00:47:20,120 --> 00:47:23,760 is decrease protein. Not because they need protein to 715 00:47:23,760 --> 00:47:27,240 be decreased, because not only are they carnivores, they need 716 00:47:27,240 --> 00:47:29,640 the protein, they need the amino acids. 717 00:47:30,200 --> 00:47:34,680 They kidney disease is also a muscle wasting disease. 718 00:47:34,680 --> 00:47:38,160 So in my view, I'm looking at this going, we'll, no, we 719 00:47:38,160 --> 00:47:41,120 actually need to double down and they really need more protein. 720 00:47:41,360 --> 00:47:44,600 What they really are struggling with is a phosphorus. 721 00:47:44,600 --> 00:47:49,280 But their answer, the kibble's answer, Afco's answer, the big 722 00:47:49,280 --> 00:47:53,160 pet industry, kibble industry's answer to less phosphorus is 723 00:47:53,160 --> 00:47:55,880 less protein. It doesn't have to be that way, 724 00:47:56,240 --> 00:47:58,360 but I think that's where it might come from. 725 00:47:58,920 --> 00:48:02,840 Yeah, I'm sure you're right. Yeah, that makes sense. 726 00:48:04,080 --> 00:48:06,880 You know, it's just, it's so frustrating. 727 00:48:08,080 --> 00:48:11,920 I talked to so many parents and I it when I get on a 728 00:48:11,920 --> 00:48:14,480 consultation, I'm pretty sure I'm about to deal with the gut 729 00:48:14,480 --> 00:48:19,080 issue, a pancreas issue or a kidney issue, you know, and the 730 00:48:19,080 --> 00:48:23,600 pancreas is poor thing is just working its butt off, you know, 731 00:48:23,600 --> 00:48:26,440 trying to digest stuff that it doesn't even know what it is. 732 00:48:26,480 --> 00:48:30,400 You know, it's just bombarding food, more enzyme, more enzymes. 733 00:48:30,400 --> 00:48:35,200 And then all of a sudden it's as big as a basketball and and we 734 00:48:35,200 --> 00:48:43,840 have pancreatic problems. You know, there, we know where 735 00:48:43,840 --> 00:48:48,040 the problems are, you know, we know what what the problem is. 736 00:48:48,040 --> 00:48:50,600 And, and it's and it's our mission to try to somehow 737 00:48:50,600 --> 00:48:55,080 mitigate that or, or get in there and, and change that by by 738 00:48:55,080 --> 00:48:58,280 just showing everyone what is so obvious. 739 00:48:58,280 --> 00:49:00,960 But it's such a difficult thing to do because of the message has 740 00:49:00,960 --> 00:49:06,160 been out there for so long. And the one thing that really 741 00:49:06,160 --> 00:49:11,320 bugs me is I can't afford it. You know, I can't afford it. 742 00:49:11,320 --> 00:49:15,040 And then I do everything I can not to get upset by hearing that 743 00:49:15,240 --> 00:49:23,000 because my first reaction is, well, then you can't afford to 744 00:49:23,000 --> 00:49:26,720 have a pet if you can't afford to feed your pet. 745 00:49:27,240 --> 00:49:30,040 And I know that, but I never tell anyone that. 746 00:49:31,160 --> 00:49:34,040 But that's, but that, you know, when you think about it, when 747 00:49:34,040 --> 00:49:36,560 you break it down to simple brass tacks, can you afford to 748 00:49:36,560 --> 00:49:39,240 have a pet? And I don't mean financially, I 749 00:49:39,240 --> 00:49:43,800 mean, you know, time. Can you afford to have a pet? 750 00:49:43,800 --> 00:49:46,760 Are you going to leave the house 8 hours a day? 751 00:49:46,760 --> 00:49:48,840 And if you do, can you get someone else to come in, blah 752 00:49:48,840 --> 00:49:54,360 blah blah. Can you afford allowing your dog 753 00:49:54,360 --> 00:49:56,400 to bark when your dog wants to bark? 754 00:49:56,400 --> 00:49:59,880 Can you afford that? Or are you going to bark back 755 00:49:59,880 --> 00:50:01,520 and wonder why your dog keeps barking? 756 00:50:02,000 --> 00:50:04,320 You know, there's a lot of things out there and it's not 757 00:50:04,320 --> 00:50:08,600 the pet parents fault. It is, it is the industry's 758 00:50:08,600 --> 00:50:10,600 fault. And not just the food industry, 759 00:50:10,600 --> 00:50:14,360 but the, the breeding and the puppy industry and all this and 760 00:50:14,360 --> 00:50:17,720 that here it's easy. Take a pet, it's easy, you know, 761 00:50:17,720 --> 00:50:19,520 it's easy. This, this is what it's going to 762 00:50:19,520 --> 00:50:23,280 be. And a dog's just a dog sort of 763 00:50:23,480 --> 00:50:25,480 some kind of thing. And that drives me nuts, you 764 00:50:25,480 --> 00:50:28,360 know, drives me absolutely nuts. Yeah. 765 00:50:28,960 --> 00:50:33,400 Well, I think it's very much parallel to what we're seeing 766 00:50:33,400 --> 00:50:36,360 with, with us, with humans and our health. 767 00:50:36,880 --> 00:50:42,880 You know, it's very easy to look at it and say I can't afford, I 768 00:50:42,880 --> 00:50:45,640 can't afford health, I can't afford a healthy lifestyle. 769 00:50:46,160 --> 00:50:52,040 But on the flip side, can we? Can we afford to not have a? 770 00:50:52,040 --> 00:50:55,240 Healthy lifestyle, that question right there where the philosophy 771 00:50:55,240 --> 00:51:02,320 gets muddy and it's hard to it's hard to explain why you, you, 772 00:51:02,720 --> 00:51:08,040 you can not not afford it. You know, you can't you're 773 00:51:08,040 --> 00:51:11,920 taking a bigger risk by and that that makes me think about 774 00:51:11,920 --> 00:51:15,160 another thing is, is the synergetic lifestyle that we 775 00:51:15,160 --> 00:51:20,400 have with our pets. You know, the way that I mean, 776 00:51:20,400 --> 00:51:22,840 because I take such good care of my girls, I take better care of 777 00:51:22,840 --> 00:51:30,160 myself. You know, I try to eat the best 778 00:51:30,160 --> 00:51:32,320 foods I can, the packs full of vitamins. 779 00:51:32,720 --> 00:51:34,800 Do I love ice cream? Hell yes. 780 00:51:35,000 --> 00:51:37,600 Do I eat ice cream every day? I'm not going to tell you the 781 00:51:37,600 --> 00:51:42,280 answer to that question. OK, but wait, because if you 782 00:51:42,280 --> 00:51:47,760 make ice cream from raw milk with just honey or whatever, 783 00:51:47,800 --> 00:51:51,480 like it actually is healthy. It's what you're buying at the 784 00:51:51,480 --> 00:51:53,320 grocery store that is not healthy. 785 00:51:53,840 --> 00:51:58,200 I I, I think ice cream is healthy because it makes me 786 00:51:58,200 --> 00:52:01,760 happy. No, I do I do buy ice cream at 787 00:52:01,760 --> 00:52:05,440 the grocery store, but I usually get like the premium brand or 788 00:52:05,440 --> 00:52:09,640 something and I always look, I stay away from whatever is in 789 00:52:09,640 --> 00:52:11,360 there that's holding together. Xanthan gum. 790 00:52:11,600 --> 00:52:13,960 I don't have anything wrong. I don't have anything against 791 00:52:13,960 --> 00:52:15,480 xanthan gum. It just doesn't agree with my 792 00:52:15,480 --> 00:52:17,800 belly. You know, I have a certain 793 00:52:17,800 --> 00:52:22,080 ingredients profile that I know I can enjoy, usually cream, some 794 00:52:22,080 --> 00:52:25,360 eggs, you know, sugar, real sugar. 795 00:52:26,760 --> 00:52:32,280 But it's that when we start talking about the where was I? 796 00:52:32,280 --> 00:52:37,040 What was I talking about? The like how? 797 00:52:37,800 --> 00:52:43,440 This energy, yeah, you know, and I think the more we pay 798 00:52:43,440 --> 00:52:48,800 attention to that, the, the the better off we will be in caring 799 00:52:48,800 --> 00:52:53,200 for our pets. I remember being we, we go to 800 00:52:53,200 --> 00:52:55,800 the farmers markets and we work the local farmers markets just 801 00:52:55,800 --> 00:52:59,280 as to, to, we love seeing our people, you know, we love and 802 00:52:59,280 --> 00:53:02,200 our people we love even more. We love seeing their pets. 803 00:53:02,960 --> 00:53:08,960 And one, one lady came to me one day and she was one of the bless 804 00:53:08,960 --> 00:53:10,640 her heart. That's what we say in Alabama. 805 00:53:10,960 --> 00:53:15,840 Bless your heart. She was so nervous and the 806 00:53:15,840 --> 00:53:18,560 conversation was she was having with me, She goes, I have no 807 00:53:18,560 --> 00:53:21,000 clue why my dog has so much anxiety. 808 00:53:21,280 --> 00:53:25,920 I don't know what to do. And she was visibly shaking and 809 00:53:27,680 --> 00:53:30,520 I didn't know how to talk to her about it, you know, and say, 810 00:53:30,520 --> 00:53:33,080 well, you know, maybe if we can calm ourselves down. 811 00:53:33,080 --> 00:53:34,800 But that's the truth, you know, that. 812 00:53:35,440 --> 00:53:40,640 And we feed off each other in in that respect. 813 00:53:40,640 --> 00:53:46,520 And, and if we can think about that in our daily lives, how 814 00:53:46,520 --> 00:53:49,760 we're living is going to be a direct impact on how they're 815 00:53:49,760 --> 00:53:53,320 living. Yeah, it really is. 816 00:53:53,480 --> 00:53:58,880 I was watching a panel of of vets and it was Doctor Lily Chen 817 00:53:59,680 --> 00:54:02,800 said. What is the one piece of advice 818 00:54:02,800 --> 00:54:06,640 you can give to pet parents and the best thing you can do for 819 00:54:06,640 --> 00:54:09,520 your your pet? And her answer was take care of 820 00:54:09,520 --> 00:54:12,480 yourself. Yeah. 821 00:54:12,720 --> 00:54:16,440 Because if you, if you can take care of yourself, then then 822 00:54:16,560 --> 00:54:20,400 hopefully you're going to transfer that to your pup or 823 00:54:20,400 --> 00:54:20,760 your. Kidding. 824 00:54:22,400 --> 00:54:26,320 Yeah, that was so very true. I am. 825 00:54:26,320 --> 00:54:30,280 I'm definitely in in nervous system regulation mode right 826 00:54:30,280 --> 00:54:37,280 now, but. All the time telling you, yeah. 827 00:54:37,960 --> 00:54:42,760 The world we live in it it is I I've barely posted on social 828 00:54:42,760 --> 00:54:47,120 media for like a while. It's it's tough to get on social 829 00:54:47,120 --> 00:54:49,440 media right now and I think that's intentional, but I'll. 830 00:54:49,640 --> 00:54:52,760 I'll tell you something, you mentioned the nervous system and 831 00:54:52,760 --> 00:55:00,560 that's something that Lisa and I have really been aware of in, in 832 00:55:00,680 --> 00:55:02,960 our life and the lives of all of our friends. 833 00:55:02,960 --> 00:55:04,480 And, and we've been vocal about it. 834 00:55:04,480 --> 00:55:07,600 We've been like, you know, we we all need to consider our, our, 835 00:55:07,600 --> 00:55:10,760 our nervous system and, and, and how it's being affected. 836 00:55:10,800 --> 00:55:14,880 And if we can, if we can take a moment, close your eyes, breathe 837 00:55:14,880 --> 00:55:19,960 and meditate on that and, and get ourselves to a place to 838 00:55:19,960 --> 00:55:23,040 where we can at least notice that our nervous system needs a 839 00:55:23,040 --> 00:55:28,440 little care, then I think we'll all be happier, more 840 00:55:28,800 --> 00:55:30,680 compassionate about the people around us. 841 00:55:30,720 --> 00:55:37,320 You know, and all these things that I'm sharing is our our 842 00:55:37,320 --> 00:55:39,880 philosophy. And that's how we built Wolf 843 00:55:39,880 --> 00:55:43,320 Creek. You know, we're probably the 844 00:55:43,320 --> 00:55:47,480 worst salespeople, you know, we're not out there going Wolf 845 00:55:47,480 --> 00:55:53,280 Creek, Wolf Creek, Wolf Creek. You know, we're more selling our 846 00:55:53,280 --> 00:56:00,600 idea, sharing our idea than than we are pushing our products. 847 00:56:01,000 --> 00:56:04,840 And but our products are extension of our ideas, you 848 00:56:04,840 --> 00:56:07,040 know, and and the way we like to live. 849 00:56:07,040 --> 00:56:11,640 So it's a no brainer. Yeah, they speak for themselves. 850 00:56:11,880 --> 00:56:16,880 The products very much like like Jay and Adrian, they're the, the 851 00:56:17,840 --> 00:56:20,040 honest to goodness that the 2 crazy cat ladies. 852 00:56:20,880 --> 00:56:27,720 We were at a summit about a year and a half ago and people were 853 00:56:27,720 --> 00:56:30,800 asking questions and you know, they were some of the guest 854 00:56:30,800 --> 00:56:32,360 speakers. They were answering questions 855 00:56:32,360 --> 00:56:37,160 and it never failed. They would never mention one of 856 00:56:37,160 --> 00:56:40,800 their products that would have been a perfect fit and and I 857 00:56:40,800 --> 00:56:43,800 would literally be like, by the way, they have this amazing 858 00:56:43,800 --> 00:56:46,400 product over here. Yeah, we're the worst. 859 00:56:46,640 --> 00:56:49,080 That can use. We're the worst at. 860 00:56:50,720 --> 00:56:54,640 That yeah, I, I, I understand that because you, it, the 861 00:56:54,640 --> 00:56:57,960 passion is in the, in the transfer of knowledge to, to 862 00:56:57,960 --> 00:57:00,560 help other people do better, right? 863 00:57:00,560 --> 00:57:02,880 Like that's where the passion is, I think. 864 00:57:03,560 --> 00:57:05,560 Yeah, definitely. Yeah, definitely. 865 00:57:06,200 --> 00:57:09,120 Probably a good place to end, even though I definitely had 866 00:57:09,120 --> 00:57:12,120 some more things in my brain that I wanted to. 867 00:57:12,120 --> 00:57:13,920 Well, we can do it again sometime. 868 00:57:13,920 --> 00:57:15,800 I like chatting with you. Yeah. 869 00:57:16,200 --> 00:57:19,760 Yeah. And maybe not for nothing, Lisa 870 00:57:19,840 --> 00:57:24,040 is we're recovering from laryngitis, which is the only 871 00:57:24,040 --> 00:57:25,800 reason she's she didn't join us today. 872 00:57:25,800 --> 00:57:30,480 So maybe we can get you and next time with with Lisa to come back 873 00:57:30,480 --> 00:57:33,200 on that. Lisa's an incredible person and 874 00:57:33,200 --> 00:57:38,200 and and she is the Co founder along with Lily and Layla of of 875 00:57:38,240 --> 00:57:41,560 of this company. And, and just just to to 876 00:57:41,640 --> 00:57:46,120 shamelessly plug it wolfcreek.com that we have great 877 00:57:46,120 --> 00:57:50,960 products from Omega oils. We've added algal oil. 878 00:57:52,080 --> 00:57:56,120 We also have a AHI flower oil, which is a wonderful product 879 00:57:57,120 --> 00:58:02,400 from a, a plant that grows almost exclusively in England 880 00:58:02,760 --> 00:58:05,680 and the beautiful farms of these flowers and stuff. 881 00:58:06,160 --> 00:58:11,520 And it's an interesting product. We also honor we, we, we want to 882 00:58:11,520 --> 00:58:14,320 be a resource for pet parents that are trying to get navigate 883 00:58:14,320 --> 00:58:17,080 this crazy noisy space. We have lots of incredible 884 00:58:17,080 --> 00:58:21,680 blogs. We have a lot of resources. 885 00:58:21,680 --> 00:58:24,160 We also just started an affiliate program. 886 00:58:24,160 --> 00:58:29,440 So we have some toys that are our favorites, like some all 887 00:58:29,440 --> 00:58:31,920 cotton tug toys and things like that. 888 00:58:31,920 --> 00:58:35,240 So a few other products like dental products and things like 889 00:58:35,240 --> 00:58:40,600 that, that that we approve of. So as much as we, we, we're 890 00:58:40,600 --> 00:58:44,320 behind our, our stuff, we're also a resource as well. 891 00:58:44,320 --> 00:58:47,200 So people can come and take a look at what we're doing. 892 00:58:47,200 --> 00:58:52,240 And, and I encourage folks to to join in our newsletter too, 893 00:58:54,640 --> 00:58:58,360 because we really don't bug people a lot with it. 894 00:58:58,360 --> 00:59:01,000 You know, I joined a newsletter the other day and I get 895 00:59:01,000 --> 00:59:05,960 something every day now. And thankfully it's very 896 00:59:05,960 --> 00:59:10,920 interesting. So I'm hanging on to it, but I 897 00:59:10,920 --> 00:59:13,360 I'd say give it a shot. You know your listeners, go to 898 00:59:13,360 --> 00:59:15,320 wolfcreek.com, see what's out there for you. 899 00:59:15,320 --> 00:59:17,760 And if there's any questions, you can always reach us at 900 00:59:17,760 --> 00:59:20,520 bark@wolfcreek.com. We'll answer anything and 901 00:59:20,520 --> 00:59:22,920 everything. That's awesome. 902 00:59:23,040 --> 00:59:25,440 You know, going back to the transparency, I I very much 903 00:59:25,440 --> 00:59:27,200 appreciate that. Thank you for letting everybody 904 00:59:27,200 --> 00:59:32,120 know where to find you, and I will definitely make sure that 905 00:59:32,200 --> 00:59:35,120 we have all of those links in the show notes so you can just 906 00:59:35,760 --> 00:59:39,240 head straight there. And yeah, thank you again, Chef 907 00:59:39,240 --> 00:59:41,600 Scott, for being here. Thank you so much. 908 00:59:42,040 --> 00:59:44,800 It was such a pleasure speaking with you and everybody 909 00:59:44,800 --> 00:59:47,480 listening. Thank you so much for being here 910 00:59:47,480 --> 00:59:50,560 and for caring so much about your pets. 911 00:59:50,880 --> 00:59:54,640 So with that, I am going to say goodbye, give your pet some 912 00:59:54,640 --> 00:59:58,640 extra love from me and from Chef Scott this week and I will talk 913 00:59:58,640 --> 01:00:01,000 to you next week. Thank you.