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Hey, welcome back to the Auto 
Podcast series. 

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It's Dave with you. 
Hope everything's well. 

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It's a daily Dave. 
It's a Friday in the summer of 

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2025 and we've gone to two 
episodes a week and then a daily

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Dave on Friday. 
So technically we're still doing

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3 episodes a week. 
Don't, don't panic, but we're 

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creating some space for some 
other projects I'm working on. 

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I got some coaching that I'm 
doing now, which is great. 

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We got our meetups. 
Busy place on top of the 

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podcast. 
We got a lot going on and the 

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fact that you made time to be 
here is awesome. 

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Thank you for pressing play. 
There's a quote that I really 

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like. 
I heard Bono from you 2 talking 

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about this quote and I, I fell 
in love with it and I thought it

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really relates to podcasting as 
well. 

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Friedrich Nietzsche. 
The quote is long obedience in 

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the same direction. 
It's a phrase that he is known 

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for, long obedience in the same 
direction. 

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People have been getting this as
tattoos on themselves and all 

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this, but the meaningfulness 
around this is that fulfilment 

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in life comes from sustained, 
dedicated effort towards a 

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specific goal or purpose over 
extended period of time. 

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Sounds like podcasting to me. 
I think this, this quote, this 

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phrase, a long obedience in the 
same direction really relates to

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what we do in podcasting. 
Not implying that you start a 

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show when you're committed to 
that show for the rest of your 

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natural life. 
We've talked about on this 

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podcast, you can do 5 episodes, 
10 episodes, beginning, middle 

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and end and be done and start a 
totally different show. 

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Just because you start a podcast
doesn't mean that has to be the 

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only podcast. 
Again, I have 9, so I'm a poor 

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example of this because I have 9
different things I like to talk 

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about. 
But you can end the podcast. 

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It can have a natural 
conclusion, sparking the 

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opportunity to then start a 
different show, a completely 

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different show from scratch. 
Every time you start a podcast, 

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it gets easier and easier and 
easier. 

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You find your voice. 
And if it's any kind of relation

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to the other podcasts you've 
done in the past, if your 

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audience finds you, they're 
going to follow you. 

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They're going to be curious 
about what you're going to do 

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next. 
But when you pick whether it's a

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5 episode series, A10 episode 
Series, A 25 year series, 

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whatever it is that we have this
belief, this foundation of a 

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long obedience in the same 
direction. 

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We talk about on the show a lot 
about branding. 

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We talk a lot about on this 
podcast about podcasters who say

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that it's normal to rebrand, 
that everyone's rebranding this 

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show. 
The How to podcast series has 

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been around now into our fourth 
year and I haven't rebranded at 

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all. 
Maybe touched up the artwork 

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from the original artwork for 
the show. 

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After about 10 episodes I'm 
like, I want something 

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different. 
That's not a rebrand, that's 

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kind of a refresh. 
A rebrand is a completely new 

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name, a new focus, a new style, 
a new topic, out with the old, 

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in with the new. 
It's like a new year. 

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That's what a that's what a 
rebrand is. 

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Refresh is just changing the 
music. 

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I've got different music for 
this episode. 

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Little things. 
Those are just re imagined 

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additional things you can do to 
your show, but there's a long 

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term obedience in the same 
direction for your podcast. 

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You continue to create great 
content for the lifespan of your

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show, and you as a podcaster 
have an obedience and a 

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commitment to showing up for 
yourself, to doing the thing, to

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show up with the right content 
that serves an audience and to 

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serve that audience well. 
This quote, a long obedience in 

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the same direction, really 
speaks to the power of a 

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sustained commitment over a 
period of time. 

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For us as podcasters, this idea 
is especially relevant. 

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I really think it applies to all
of us. 

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Building a successful show isn't
about quick wins, virality, 

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paying somebody to make you 
famous, paying for listens, 

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getting on listen notes, getting
on these places and using stats 

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to impress people. 
It's not something that happens 

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to you over time. 
Bands are known for a 10 year 

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overnight sensation period of 
time. 

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They've been working at it, 
doing the things, playing in 

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parking lots, into empty bars 
for 10 years, and then overnight

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success comes their way 10 years
later and they're famous as 

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podcasters. 
It's a long term focus again, 

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whether it's one podcast over a 
long period of time, multiple 

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different shows starting and 
ending over a long period of 

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time. 
It's a long obedience in the 

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same direction. 
It's about dedication to your 

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craft, dedication to your 
content, and dedication to your 

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community. 
Even when progress feels slow, 

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like you're going up the down 
escalator, you're going up the 

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up the river, that's going, the 
current's going the other way. 

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A lot of paddling, a lot of 
effort, and not a lot of 

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results. 
That's common in podcasting. 

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Just so you know, as a new 
podcaster, you're like, this 

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looks so easy, turn on the mic, 
record talking to the mic, post 

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it. 
I'm done. 

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That's one element of the 
podcast. 

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The larger element of the 
podcast is growing community 

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being found, helping others. 
That's something else you're 

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signing up for by creating a 
podcast. 

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Consistency could be how many 
episodes you do and doing them 

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on the same time of the week or 
the same time of day. 

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OK, that's maybe an element of 
it in that you're being 

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consistent and showing up for 
your audience. 

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I get that. 
That makes sense. 

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But consistency is showing up in
for yourself. 

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Showing up for your content, 
like putting time and effort 

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into creating great content for 
your show and against against 

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showing up means showing up for 
your community when they leave 

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you a message. 
Are you responding? 

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Are you on your YouTube channel 
comments? 

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Are you in your DMS on social? 
Are you responding through speak

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pipe? 
Are you responding through 

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e-mail? 
Are you there? 

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If people are feeling like 
they're talking to the void when

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they reach out to you, you need 
to fix that. 

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Consistency is simply showing 
up. 

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Fill in the blank to whatever 
element of your podcast you're 

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talking about, but consistency 
is showing up episode after 

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episode. 
This demonstrates a deep 

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commitment to your audience. 
This along obedience in the same

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direction. 
It means investing in your own 

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personal growth as the host of 
your show, refining your message

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and nurturing the trust that 
your listeners have in you and 

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your content over time. 
This steady perseverance creates

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a rich archive of content of a 
loyal community in connection 

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with them and a reputation for 
being reliable. 

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Showing up, being reliable as a 
partner with your husband or 

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wife, to your kids, to your job,
showing up, being consistent 

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makes you reliable. 
And when you're reliable, people

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can count on you. 
When you're not reliable, people

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lose faith in you. 
People see you as not as 

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relevant. 
People can't trust you. 

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People see you as random. 
So consistently showing up. 

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Fill in the blank to what that 
means for you, but be 

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consistently showing up. 
Podcasting rewards those who 

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persist, who keep creating and 
keep connecting even when the 

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results aren't immediate. 
When you start your show, you 

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are not going to be immediately 
successful. 

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Nietzsche's wisdom reminds us 
that lasting impact comes from 

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staying the course, sticking 
with it, embracing the journey, 

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and honoring that promise that 
you made to yourself and to your

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listeners. 
With that first episode to 

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today's next episode, Long 
Obedience in the same direction.

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How are you going to apply that 
to your next episode, to your 

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podcast? 
I'd love to hear how you're 

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demonstrating long obedience in 
the same direction, how to 

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podcast.ca? 
I'd love to hear your thoughts. 

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I'd love to connect with you 
always free time on my calendar 

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right there on the website. 
You and I can get together, talk

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about anything to do with your 
podcast, and let's map out a 

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long obedience in the same 
direction for your podcast. 

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Love to talk to you. 
Keep podcasting keeping you. 

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Thanks for listening. 
Thanks for being you. 

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Talk soon.