Hey, welcome back to the Auto Podcast series.
It's Dave with you. Hope everything's well.
It's a daily Dave. It's a Friday in the summer of
2025 and we've gone to two episodes a week and then a daily
Dave on Friday. So technically we're still doing
3 episodes a week. Don't, don't panic, but we're
creating some space for some other projects I'm working on.
I got some coaching that I'm doing now, which is great.
We got our meetups. Busy place on top of the
podcast. We got a lot going on and the
fact that you made time to be here is awesome.
Thank you for pressing play. There's a quote that I really
like. I heard Bono from you 2 talking
about this quote and I, I fell in love with it and I thought it
really relates to podcasting as well.
Friedrich Nietzsche. The quote is long obedience in
the same direction. It's a phrase that he is known
for, long obedience in the same direction.
People have been getting this as tattoos on themselves and all
this, but the meaningfulness around this is that fulfilment
in life comes from sustained, dedicated effort towards a
specific goal or purpose over extended period of time.
Sounds like podcasting to me. I think this, this quote, this
phrase, a long obedience in the same direction really relates to
what we do in podcasting. Not implying that you start a
show when you're committed to that show for the rest of your
natural life. We've talked about on this
podcast, you can do 5 episodes, 10 episodes, beginning, middle
and end and be done and start a totally different show.
Just because you start a podcast doesn't mean that has to be the
only podcast. Again, I have 9, so I'm a poor
example of this because I have 9 different things I like to talk
about. But you can end the podcast.
It can have a natural conclusion, sparking the
opportunity to then start a different show, a completely
different show from scratch. Every time you start a podcast,
it gets easier and easier and easier.
You find your voice. And if it's any kind of relation
to the other podcasts you've done in the past, if your
audience finds you, they're going to follow you.
They're going to be curious about what you're going to do
next. But when you pick whether it's a
5 episode series, A10 episode Series, A 25 year series,
whatever it is that we have this belief, this foundation of a
long obedience in the same direction.
We talk about on the show a lot about branding.
We talk a lot about on this podcast about podcasters who say
that it's normal to rebrand, that everyone's rebranding this
show. The How to podcast series has
been around now into our fourth year and I haven't rebranded at
all. Maybe touched up the artwork
from the original artwork for the show.
After about 10 episodes I'm like, I want something
different. That's not a rebrand, that's
kind of a refresh. A rebrand is a completely new
name, a new focus, a new style, a new topic, out with the old,
in with the new. It's like a new year.
That's what a that's what a rebrand is.
Refresh is just changing the music.
I've got different music for this episode.
Little things. Those are just re imagined
additional things you can do to your show, but there's a long
term obedience in the same direction for your podcast.
You continue to create great content for the lifespan of your
show, and you as a podcaster have an obedience and a
commitment to showing up for yourself, to doing the thing, to
show up with the right content that serves an audience and to
serve that audience well. This quote, a long obedience in
the same direction, really speaks to the power of a
sustained commitment over a period of time.
For us as podcasters, this idea is especially relevant.
I really think it applies to all of us.
Building a successful show isn't about quick wins, virality,
paying somebody to make you famous, paying for listens,
getting on listen notes, getting on these places and using stats
to impress people. It's not something that happens
to you over time. Bands are known for a 10 year
overnight sensation period of time.
They've been working at it, doing the things, playing in
parking lots, into empty bars for 10 years, and then overnight
success comes their way 10 years later and they're famous as
podcasters. It's a long term focus again,
whether it's one podcast over a long period of time, multiple
different shows starting and ending over a long period of
time. It's a long obedience in the
same direction. It's about dedication to your
craft, dedication to your content, and dedication to your
community. Even when progress feels slow,
like you're going up the down escalator, you're going up the
up the river, that's going, the current's going the other way.
A lot of paddling, a lot of effort, and not a lot of
results. That's common in podcasting.
Just so you know, as a new podcaster, you're like, this
looks so easy, turn on the mic, record talking to the mic, post
it. I'm done.
That's one element of the podcast.
The larger element of the podcast is growing community
being found, helping others. That's something else you're
signing up for by creating a podcast.
Consistency could be how many episodes you do and doing them
on the same time of the week or the same time of day.
OK, that's maybe an element of it in that you're being
consistent and showing up for your audience.
I get that. That makes sense.
But consistency is showing up in for yourself.
Showing up for your content, like putting time and effort
into creating great content for your show and against against
showing up means showing up for your community when they leave
you a message. Are you responding?
Are you on your YouTube channel comments?
Are you in your DMS on social? Are you responding through speak
pipe? Are you responding through
e-mail? Are you there?
If people are feeling like they're talking to the void when
they reach out to you, you need to fix that.
Consistency is simply showing up.
Fill in the blank to whatever element of your podcast you're
talking about, but consistency is showing up episode after
episode. This demonstrates a deep
commitment to your audience. This along obedience in the same
direction. It means investing in your own
personal growth as the host of your show, refining your message
and nurturing the trust that your listeners have in you and
your content over time. This steady perseverance creates
a rich archive of content of a loyal community in connection
with them and a reputation for being reliable.
Showing up, being reliable as a partner with your husband or
wife, to your kids, to your job, showing up, being consistent
makes you reliable. And when you're reliable, people
can count on you. When you're not reliable, people
lose faith in you. People see you as not as
relevant. People can't trust you.
People see you as random. So consistently showing up.
Fill in the blank to what that means for you, but be
consistently showing up. Podcasting rewards those who
persist, who keep creating and keep connecting even when the
results aren't immediate. When you start your show, you
are not going to be immediately successful.
Nietzsche's wisdom reminds us that lasting impact comes from
staying the course, sticking with it, embracing the journey,
and honoring that promise that you made to yourself and to your
listeners. With that first episode to
today's next episode, Long Obedience in the same direction.
How are you going to apply that to your next episode, to your
podcast? I'd love to hear how you're
demonstrating long obedience in the same direction, how to
podcast.ca? I'd love to hear your thoughts.
I'd love to connect with you always free time on my calendar
right there on the website. You and I can get together, talk
about anything to do with your podcast, and let's map out a
long obedience in the same direction for your podcast.
Love to talk to you. Keep podcasting keeping you.
Thanks for listening. Thanks for being you.
Talk soon.