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plan. Today I'm going on a style
journey with digital creator and author Lydia Milan.
Hello and welcome, Lydia. Hello, thank you so much for
having me. I have been holding off saying
how grateful I am to be here all morning, but thank you so much
for having. Me, it's a pleasure.
I mean, it's so lovely to meet you when you, you know, when you
see someone online so much and you do slightly feel like you
know them and we've never met before.
And you have a whopping 3,000,000 plus plus plus
followers on your combined social channels.
And I, I just, you were one of the very early adopters to
YouTube and content creation and I would just love to understand
what that journey was like. Well, I have to start off by
saying we haven't met, but I have been a huge fan of yours
for so long. You're absolutely correct in
what you've just said. I've been doing this for a very,
very long time and one of my favorite memories is me
scuttling around London Fashion Week, going to fashion Scout
shows, dreaming of an invite to one of your shows.
I used to go to Harvey Nichols and try on all of your clothes
in there. And so this is, I don't think
that Lydia from back then would believe that I'm sat here now
with you so genuinely. Well, welcome.
This is a This is a moment for me.
I think I need to take a moment to just take it all in.
Yeah, yeah. But yes, it was very, very, I
was very much, very early to the blogging side of things.
I would say YouTube came a little bit later for me because
I think I needed to build up my confidence in myself.
So I was a Blogger for the first sort of few years.
I've been doing it about just shy of 15 years.
Which in the context of social media is a long time.
Yes, because Instagram broke in 2010 was.
It yes. So before Instagram, there was
something called Lookbook and that was where I took my first
tentative steps into the sort of social media sharing side of
things. But if we want to go way back
before, I mean, even when I was 16 and I always talk about this
and no one has ever heard of the websites that I'm talking about.
But there was this thing called Homestead and you could build
your own website. And so I.
Look. Blankly at you don't worry,
everyone does. But it, I used to code my own
websites and I just used to take pictures on a digital camera
when I was hanging out with my friends and, and document
things. And I, you know, that's years
and years ago. And, and then when Lookbook came
around, it was sort of like, ah, it gives a little bit of like a
algorithmic feed and that kind of thing.
And so I, I started building an audience there quite quickly.
And then it was Twitter and which is I don't actually use
anymore, which is, I don't use Lookbook either, but I remember
Instagram when it wasn't a photo sharing app.
I remember when it was just an editor.
When do you think you really nailed your content style DNAI?
Have to be honest, I don't know if you ever feel like you're,
you're nailing it. It's, it's such a, a bizarre
industry that moves so quickly. And so I've I've learnt that
sharing things that I really enjoy sharing is the key to
making it a really enjoyable process and not worrying too
much about making it perfect and making it cohesive.
Just I like taking photos of nature, but I also like outfits.
I also like little bits and pieces like that.
So just marrying that all together has more than anything
just been something that I've played around with and explored.
Now, your husband Ali is also a digital creator and I noticed
your feeds. It's like a Mr. and misses it.
It's similar, but his is more masculine.
Obviously yours is more feminine.
Do you, do you spend hours talking about what you're
creating and how you're posting it?
And you know, is he a sounding board to you?
Well, first of all, I am truly honoured that you think that
mine looks like his because he his creativity is another level.
Like he is a pure through and through creative.
His vision, his ability to capture things is so inspiring
to me. Do you ever pinch some of his
photos? I think we do a little bit of
both for each other. Like he'll, he'll take, he likes
to copy my outfits, so he'll see me put together an outfit and
he'll go go into his dressing room and change and then come
out in the same outfit. In fact, someone spotted.
Hopefully similar. Not the same.
Not the same in your gym leggings.
Someone saw us at the garden centre recently and sent me a
message on Instagram to say I loved your matching outfits,
that I hadn't even realized. I was like, oh God, we aren't
matching outfits. But no, I think we very much
share a lot of the same values and sentiments and we enjoy so
much of the same. We're very similar in energy, I
would say both Aries and we're like best friends.
So we, we, we enjoy doing so much together that I think that
that would be like a natural progression.
And I think our evolution online has been quite similar as well.
And so we have conversations. We love being creative together
and having ideas and changing the way that we create our
content. This year for us, we're really
focusing on enjoying the moments and capturing them in the
moment. I think over the years content
creation has been about volume and getting lots of shoots out
and things like that, whereas now if we're going somewhere, we
want to capture a moment and a moment that we're really
enjoying. And that's been really lovely,
seeing our content evolve in that way and it feels a lot more
authentic, which is a huge focus for us as well.
Now, I've noticed that the quality of your photos is
phenomenal. What are you?
What are you using to to take them?
A very loving husband. What?
What is? What is he using in terms of
camera? That is definitely a an Ally
Gordon question. He has a Sony A7R Mark
something. He's definitely the.
So it it's not the good old iPhone.
Sometimes on videos. We're trying to do videos a lot
more in the moment with with our iPhones and they're generally
better received. I mean, the whole process of
content creation is, is it's extended, it's in, it's
enormous. You know, I've talked to content
creators who say that'll take 500 images to get one.
Can you talk me through your process?
So if a brand has approached you to do some content, how do you
how do you go about it? Well, I really like there to be
like an authentic, authentic relationship there as much as
possible with with the brands that I work with.
So that we both understand because it is a collaborative
thing. I think a lot of the time people
think that it might just be old, here's this and you go and do it
or you have to create what the brand would want.
And the thing about this industry that I love so much is,
is that it's that collaboration of the two.
So we're sort of interpreting this product, what the brand
stands for in our own personal style way.
And so I really, I, I, I like that, that freshness that we get
to to bring to things. But I generally, I treat
everything like it's a bit of a, a new challenge and a new way to
be creative or try something different.
Yeah, I think it keeps me on my toes.
What does your team look like? Because obviously we just see
this gorgeous glossy Lydia and knowing behind the scenes as I
do what what a what? What's your team?
It's a very, very small team, a very small team of very, very
lovely people and that is exactly how I like it.
It feels really calm and peaceful, and they're all
invested in weighs so much more than just financially.
We're friends. We're we, we really care about
each other. And my best friend is my manager
and she has been for nearly nearly nine years.
And so that's really fun. So you've got a manager, you've
got a publish. Yeah, I've got a publicist as
well, and she's the the, the woman that I didn't know I
always needed. She's just been incredible to to
become part of the team and she's just, I felt like she's
like my fairy godmother. She's just wonderful.
Are there any brands that you've never worked with that you would
love to work with? Oh my gosh, of course, yes.
Like, Oh my goodness. We've got to put it out there,
Lydia. That's very true.
I, I, I've always wanted to do some kind of, because I do a lot
of design collaboration work that's been at the forefront of
what I've been doing for the last few years and I really
enjoy it. And I've always wanted to do
something along the lines of jewelry.
So that's definitely something I want to put out there in the
world. And which jewelry brand would be
your dream jewelry brand to collaborate with?
It would have to be a British jeweler.
I have a very, very special place in my heart for Garrard.
I'm actually wearing one of their Tudor rose pieces here and
it's it's just a beautiful jewellers and they've really put
women at the helm of what they're doing as well.
There's a lot of really, really powerful women behind Garrard at
the moment and I think that's really exciting.
So definitely if I'm putting it out there, that's that's
something. I would.
And the heritage is exactly extraordinary, isn't it?
All of the tiaras, it's it's quite something, yeah.
And fashion brands. Fashion brands again, I really
love championing British brands wherever I can and so working
alongside brands that are designed, produced and really
championed here is definitely what I would love to do more.
Because it's a challenge. This is a relatively small
market and I know you focus really on on the luxury end, you
know, that's part of your content DNA really isn't it?
And you know, it's a challenging market.
So lovely that you're out there with your 3,000,000 plus
followers championing that. So any, any smaller British
brands that have are coming to your attention that you think,
gosh, they, they deserve to go the distance.
Yes. I don't know if I would say that
they are a small brand because they have such incredible
heritage, but I think we're going to see a lot of exciting
pieces from Purdy. I think they're really going
through a change in their direction with their clothing.
They're much more country Outfitters before, whereas now
they're moving into some incredible pieces.
So definitely I'm excited by what I've seen from their look
books. Definitely.
That really is the luxury, luxury end.
I mean, I was talking to magazine editor recently on this
podcast and she was very complimentary of the role of
content creators because I think early days there was a there was
a tension between editors and content creators.
But now I think there's a real respect because you do different
things, you know, a fashion editor is creating a different
type of image to a content creator.
But I, I know how relentless it is because AI just don't produce
enough content myself. But and so, and I know the
demands of the algorithms and all of that.
Do you ever get stressed by it? And do you ever get sort of
content creation fatigue? Well, I think to your first
point about the, the tension that was there, I think that
that's, I think that was to be expected at the time because
definitely change is so it's so it's so concerning when it's
happening and seeing something change like that in this new
industry come about. So I've always taken the the
thought process of I understand that that must have been really
tough. I think seeing how so many
magazines now have adapted, evolved, the type of content
that they're doing now is so unique and incredible.
And I'm really, really passionate about print
publication still. I'm still very much a magazine
reader. And so I'm, I'm someone that's
always kind of championed and flown the flag with that one,
but I am, I wouldn't ever say nowadays that I get stressed
with it because I just always feel so lucky.
I honestly, genuinely mean it when I say I feel like the
luckiest girl in the world that I get to do this is my job.
And I wouldn't want to steal that joy from myself by getting
stressed. So I really try to manage that
and be realistic. And just one of the things that
I've tried to do this year is learn more into the
inevitabilities of life. So I used to think every piece
of content had to be shot with Maldives level sunshine and
beauty and we live in England. And that's just setting myself
up for disappointment. And so now when I maybe have a
sheet planned or I have a piece of content that I need to
deliver by a deadline, I look at the weather and I factor it into
my content and I try and make it part of the story.
Because I realized that fighting against the inevitabilities of
the seasons, like the season that we're in now, it's just
going to make myself more miserable.
And so I was shooting a piece of content the other day and it, it
gave me this idea to create something almost Beatrix Potter
esque. I don't know if you remember
the, the series. And there's, I've always got
the, the scene of Beatrix Potter painting on the the hills.
And then the rain starts coming and she runs in with Peter
Rabbit and she's got her easel under her arm.
It's so magical. And that I was really inspired
by that. And so I leant into the fact
that it was raining. And so I, I try my best to not
steal the joy of what is a incredible industry to be a part
of. And like any job, every job has
its drawbacks. But I think in my industry,
particular, in particular, they are very, very minor in
comparison to the wonderful things that we get to do.
So I wouldn't want to say that it ever gets beyond, you know, a
mild, I mean are. You one of these planners that
plans the next chapter or are you just going with the flow?
Like you said, I love this industry so much so I really
hope that I'm well into my 70s and I'm still uploading videos
onto YouTube and. God, I hope you are too.
Because we need, we need people of all ages, yes, to be
inspirational. 100% and I really see a wave of those different
age groups happening right now. We've got Joe Good who's
creating the most incredible content I love.
Joe good. I just love him.
Absolutely doing him. And then we've got Nadine
Baggett and the beauty side of things.
I just think Nadine is phenomenal and such a powerhouse
as well. And there's Paula Hill House
Vintage. So I think seeing all of these
different women doing fantastic things at different points in
their lives, I really hoped that I'll be one of them because I
started in my early 20s and I'm now moving into my late 30s.
And so I do want to be doing it then.
And I and I, you're a. Child Now I I know the
experience hasn't always been fabulous and you've had your
fair share of trolling and how how do you handle that?
Personally, I think. It's like what I was saying
earlier, I think every side of every industry has its
difficulties and it would be unrealistic for me to expect
that everyone was going to, to love my content.
And I think I've come such a long way.
Anyone that's watched me for a while and watch my videos, No,
no knows. I did struggle in the in the
early days with it. And I think that that was
because I, I didn't know who I was and I didn't trust myself.
And I've gone on a really lovely journey over the last few years
to really learn the person that I am and, and the things that I
value and believe in my intentions.
And I talk about all of this in my book Evergreen, because I, I
really wanted anyone that ever felt like that about themselves,
that didn't know themselves and didn't trust themselves to know
that there's ways that you can find that quiet confidence in
yourself. And now that I feel like I'm on
that journey and I'm quite comfortable in who I am and I
know the person that I am, that when people maybe don't agree or
don't like my content, I'm OK with it.
And I'm I can understand that some items or some pieces of
content they may not resonate with, but I hope that the next
piece will and that they'll enjoy that.
And I try not to make it too personal because most of the
time it isn't about me. Most of the times it's just
because I've not met their expectations of me and that
makes it feel far less personal. The social media world is pretty
much unregulated and you're, I mean, you're immersed in it.
Do you think there should be regulations?
So I would probably say that I think we're incredibly good at
preparing children nowadays for moving into work life, after
school, university life. But I think that there is this
new element to potentially the curriculum, potentially
parenting, where we teach children safety online and
almost online etiquette. Because nowadays everything we
do lives on. And I have definitely learned
that many of my outfits I would like to scrub from the Internet.
It's not. Tomorrow's chip paper is it.
As I was growing up, it was oh, doesn't matter.
It's tomorrow's chip paper being, you know, a picture in
the paper. Exactly.
Future employers can Google, they can search, they can check
your social media platforms. And I think preparing children
to show the same level of kindness that they show in
classes, in their workplaces, in clubs, that they show their
fellow children to do so on the Internet as well.
I think that's a really, really positive step and would be a
real asset to the curriculum. Because I think at the moment a
lot of people are going on the Internet and not understanding
that they're seeing things that they maybe don't want to to see.
Or shouldn't be seeing quite frankly as a certain age 100%.
And also they don't understand that they can curate their
feeds, their followers, their, their following and
understanding how much responsibility they have and
also power in their, their online world, but also making
the right choices beforehand and when moving into the digital
space, because it is something that is almost now part of an
online CV. And so that would be really, I
think that could be really, really helpful to help bring
something like that to the curriculum nowadays.
Now today we're going on a style journey, so tell me about what
you're wearing. Well, OK, I'm very excited by
this. This is a new dress.
Very pretty by the way. Well.
Thank you very much. I am, I really wanted what I was
wearing today because I'm obviously sat here with you and
I am so incredibly, I'm such a fan of yours.
I wanted it to be a bit of a celebration of of British
brands, so I'm wearing an Amelia Wickstead I.
Thought you were. I'm a big fan of Amelia
Wickstead and I'm also wearing a bespoke made shirt from my
Taylor sister and Hicks. So I've got a tailor in woven
and so this is fitted to my shoulders because I've got quite
broad shoulders and I've never had a shirt like it.
So it's it's very, it always just finishes off an outfit
really nicely. My shoes are Emmy London.
I'm a big fan of Emmys and I love her shoes very, very much.
My coat that I was wearing but I'm not wearing now is Holland
Cooper, and that's their great coat and I think it's one of
their best pieces, so. So all British.
As much as possible. I mean, my my handbag is through
a British reseller, so I think that.
Ah. Yeah, I'll, I'll take that one.
Which British reseller, actually?
Luxury promise. Yes, because it's a beautiful
little Hermes. Yes, vintage Pochette, Yeah.
Gorgeous, gorgeous. So you grew up in Hertfordshire?
Yes, I believe. Was it a very rural life growing
up? So in the early days it was very
rural. I grew up in a place called
Chorleywood and I went to school there and that was where my
parents lived until I was about 5:00.
So I always have these bizarre memories of my dad taking me on
walks through the woods there because our house was right next
to a really beautiful woodland. But when my parents split up, my
dad moved into a very, very lovely lads pad in Northwood and
my mum moved into a house in Croxley Green.
And so slightly less village, more town, village.
Yeah, a little bit more. And that was, that was my life
until I was about 19. And then I sort of set off on
some travels and found my husband and we lived in Milton
Keynes for four years together and then stumbled across a house
in the middle of nowhere in Northamptonshire.
And we didn't even see it in the daylight.
And little did we know that that would be the place where we
really found our connection with nature because it's partially
off grid. There's no, we don't have our
own mains water supply. It comes from the local farm.
We don't have our own gas sewage.
So it's a really different way of life for us.
But it's there's been this sort of threading through of nature.
But I really found my place with it when we moved.
Gorgeous, were you very aware of your parents style growing up?
I don't. I think I was aware of it
growing up, but now I think I just.
I cannot believe how stylish my grandparents, my mum and dad
were. When I look back at pictures,
their outfits now I would I I wear them, I wear the same
things. Lovely, lovely.
But do you remember that first moment that you put something on
and it felt really good and it changed how you felt about
yourself? Do you know what that's that was
something I thought a lot about and I don't actually think I
fully understood the impact of a good outfit, no matter what that
is, whether that's a comfy pair of pajamas or whether that's an
outfit like I'm wearing today. I don't think I understood the
actual impact on my well-being until COVID.
And when there was no reason to go anywhere and we were all sort
of faced with that opportunity to just stay in our pajamas all
day and getting up and not getting dressed.
I quickly realized how much of an impact that had on my
well-being. And now this is something in a
lesson that I again talk about in my book, Evergreen, but also
practice daily is this element of taking real care in what I'm
wearing on a day-to-day basis, whether that is my pajamas or my
outfit for the day. And it shows a level of
investment in myself. It's less about other people and
what they think about my outfit. It's more about the investment
in myself that I'm making in what I'm wearing.
And it shows. It's almost telling myself that
I'm worth dressing up for, if that makes sense.
I, I, I love that. I mean, were you a rebellious
dresser as a teenager? Did you go through that?
Do you want me to get out the picture of me with a mullet?
Because I'll do it, I'll do it. Would that fall into your worst
fashion moment, do you think? Well, like we've discussed, the
Internet never goes away when you've posted outfits for 15
years. So I have many, many of those
times I wish I could just say no, No, actually, I've never had
that. But yes, I think this was
actually before the, the Internet and it's one of those
things that there's only so often that you can bring
something like this out and really celebrate it.
Otherwise you'll just feel terrible about it.
But yes, I, I basically, I got myself a boyfriend when I was
about 18 and he was so cool and he had tattoos.
He was a bit alternative and I'd fancied him for a very, very
long time and I couldn't believe it when he actually showed
interest in me. And so I just wanted him to
think I was cool. And I said to my dad, I said,
oh, I'd like to get my haircut. And so I think my dad thinking
she's 18 years old, I can take her and leave her at the
hairdressers and it'll be fine. And when he turned up, I had a
blonde mullet and bless him, my dad, my dad is the the softest,
kindest human being. And I said, dad, I think it's
the best haircut I have ever had.
And he just went. So was it literally had you had
the? Business in the front, party in
the back, it was all of that. It was very, I mean I will send
you the picture so that you can see it because I think, I think
saying it and actually seeing it is 2 very different experiences.
Now, I believe you then spent some time in Ibiza.
Yes, I did. What was Ibiza Lydia wearing?
Were you all boho? Yes, the majority of the time.
I think you naturally adopt the way of life in Ibiza.
I'm sure you must spend a lot of time there because there's
something incredibly magnetic about Ibiza.
I first went on holiday with there with there with a friend
when I was 17. And I just never and never
forgot it. And so after breaking up with a
boyfriend, I was completely heartbroken.
I thought, you know what, I'm going to, I'm going to go and
I'm going to do a few seasons and see how I get on.
And I loved it. It was so much fun and I learnt
so much about myself. I learnt so much about what it
really truly means to stand on your own 2 feet.
And it was where I really discovered my joy for, for
working. I love working hard.
I. Mean that's the best life lesson
there is. Yeah, wherever you get that
lesson. It's so true, so true.
And I, I just, it was such a wonderful way of life and I
ended up spending 4/4 summers out there and I had a really
lovely life when I was out there as well because I ended up
meeting my then boyfriend and we had a little Vespa out there and
I had a pink helmet and he'd take me to work on it every day.
And it was. We had a real lovely quality of
life. And work.
What were you doing there? So I did many different things
when I was there. Some of my favorites, I worked
on the bar, I don't even think it's around anymore, but I was
one of the barmaids at a place called Plastic, which was a bit
iconic back in the day. But I also worked at Ibiza Rocks
in their shop for a while. I did a bit of modelling as well
whilst I was out there. I did the parades which was so
much fun because that was like a big group of your best friends
and you just got all dressed up and just went walking around.
It was so much fun and your time.
Favorite all time favorite Ibiza look would have been what?
Time favorite Ibiza look the thing that I loved about Ibiza
was like you find these hidden gems of boutiques just in back
streets, whether it's in Ibiza town or in Santi Ellaria, like
it's just so many different places and you'd find
beautifully made trousers the most incredible linen.
So I think I wouldn't be able to pin down one.
There were so many facets to, to my style whilst I was out there
as well, that it was just every day you were discovering
something new. And I and I really loved the
laid back sense of style out there.
And it's just, it's you're making me miss it now and.
Do you still have any of those pieces?
Gosh, I don't know if I if I do, I don't know if I do, you know?
Because it strikes me that your style now is very polished, very
luxury, very quiet luxury actually, you know, but but no,
it, it, it does. So I wonder if if you were going
back to visit Ibiza now, would you, how do you think you would
dress as Lydia now on holiday in Ibiza?
That's. A very good question.
Well, luckily for me, I still get to go back and enjoy Ibiza
very much. I went and stayed in at Zara
recently and I think you naturally adopt the influence of
the island. It is so special and I think
that it wouldn't be too dissimilar.
I just think it'd probably be cleaner lines.
So a lot, a lot of linen shorts and wide leg trousers and linen
shirts and really natural oatmeal tones and neutrals and
just a lot of natural fibres because that's what I love in
summer. Nothing too busy, nothing too
out there. I think that's the fun thing
about fashion is taking the influence maybe of where you're
going and marrying that with your personal style is, is quite
exciting. I like.
That, I mean, have you ever been a lover of strong colour?
Because I, you know, think of you and your grid and it's all
lovely shades of neutrals and naturals and, and I don't think
I've ever seen you in strong colours sort of primaries.
I tend to save strong colours for big moments.
I think I like to, if I want to wear an outfit that I feel says
something, then I'll wear a nice bright colour.
So at Ascot last year I wore a really lovely blue dress made by
Sassy Wholeford and we actually worked to bring it to life
together and I just felt incredible in it.
And I think it's special occasions like that.
I really like to do something different where I can.
And then when I went to the Glamour Women of the Year awards
last year, I wore a bright red Sassy Wholeford dress and
jacket. And so I do.
But I save it for those moments when I I want to.
I want to make a bit of a a statement or an impact with my
style. Yeah, let's talk about bags for
a minute. I've noticed you've got some
real beauties. Do you?
Do you consciously source some of those, let's say Hermes bags
from vintage Yes outlets? Yes I do.
I have AI, think I have 3 vintage bags.
I don't have a big handbag collection, not anymore anyway.
I used to have 75 handbags. I know I was.
AI was a big handbag collector and I think.
And were they all designer bags or were they?
Did they span the the spectrum? So I, I, I've always had a
passion for well made bags and I think.
Does that mean expensive? Sometimes I think, although
nowadays I really feel like there are so many brands that
are doing incredible things and making incredible quality brand
bag collections and that's something that I'm working on
myself at the moment. I'm working with Fairfax and
Favour to bring a really different feel to their bags and
I think that nowadays it doesn't necessarily mean that you can't
have a well made bag, but I was always really into designer bags
and I and I worked really hard when I was at university.
I had three jobs and I bought myself a Mulberry bag for for
all of my hard work at university.
And I think it was a love affair that spanned a long time.
But I think as with anything, what I realized was that less is
more and I wanted to have a really special small collection
of well chosen bags and whether that is a vintage Kelly from oh
gosh, I think it's the nine. I think it's in 1970, I think
it's from, which is just beautiful in the beautiful Rouge
age. So it's a real testament to the
heritage of the brand. And then my more recent vintage
purchase, which is the candy Pochette, which is 20 years old,
just about vintage. But I really like that and I
really like the elements and the intrigue that it brings to to my
outfits. But I choose wisely now and I
have a collection of about 15 bags now, which is still a lot
and I feel very grateful. But.
I don't think that's a crazy amount.
And what happened to the other 60 then?
So I sold some and chose to invest in the bags that I have
now and but a lot of them I did auction off as well.
Most recently I auctioned one of my Fendi Peekaboos for the
King's Trust. Yeah, it was really wonderful.
Such a lovely day where I was actually hosting their lunch
with an old bag that they have in Scotland and the bag ended up
raising I think over 3000 lbs for for charity.
So that sounded like I was hosting it with an old bag.
No, no, it's called lunch with an old bag.
Oh, is it? Yes, it's it's about challenging
age stereotypes and. Brilliant.
I love. That it's a really, really
wonderful event. And so I was, I was very
fortunate to be a part of that and to be able to put my
handbags, which I've obviously curated over my career, put it
to some good use. How much did the event actually
raise I? Think it ended up being over
800,000. So it was.
Incredible from old bags. You've written this beautiful
book, Evergreen, and it's about discovering the joy of every
season. Is there any wisdom in that book
that could be applied towards your personal style?
Absolutely. And it, yeah, it was a, it was a
topic that I toyed a lot about including in the book, because
some people can think of these things as slightly more
superficial. However, I think the lessons
that I've learned about style and what I love about fashion
and style has evolved so much. And that shows throughout my
journey of, of my style, which is as we've talked about
documented online. And I, I wanted to share the
things that I love now. And I think I put now a lot more
emphasis on less so the, the monetary value of things and
more about the story and the, the craft and the history and
the talent that goes into clothing.
And I think sometimes we forget how long the process of making
a, a piece of clothing should actually take.
I've got a few items in my collection, one of which I
purchased the Harris Tweed on Harris from the loom shed of the
Weaver. Which is an extraordinary
experience. I've been up.
There life changing, yeah. It was the most incredible
experience seeing how this incredible fabric that is so
intricately made and we were looking at the fibres under a
microscope. And you see 50 different
colours. It's unbelievable.
Absolutely. It's extraordinary.
Yeah. Yeah.
And so taking then taking that fabric with me back home, taking
it to my tailor, deciding what we're going to make that into
the whole process really from, if you think about it, that from
rearing the lambs to produce the wool to shearing the wool to
weaving the the the yarns to then making it into a, an item
of clothing, it takes years almost.
And so I think that's where I put so much emphasis now, as
much as possible. And of course, I also have to
understand that and acknowledge that not everyone can afford
that side of fashion as well. And so I try and keep my content
quite balanced. And if I'm buying an Amelia
Wickstead dress, I like to try as much as possible to find
timeless classic pieces that could maybe be bought for lower
price points. But I try and I try and hit as
many of those core values of my style where it's beautiful
fabrics, beautifully made British produce as much as
possible. But I'm sure you're, you're well
aware of the difficulties of hitting and the cost of those
things. And so it will, you usually have
to sacrifice on, on a one or two of those elements.
But I like to offer people the option, especially my audience,
because I know that some of them are busy mums working 9:00 to
5:00 and their, their disposable income isn't the same.
And so, but they still want that element of timeless style.
They don't want to be buying something new every week.
And so it's, it's definitely, it's a line I try to walk and
not sometime not, not everyone always understands that I'm
offering perhaps this, this lower price point, but I'm
trying to, to do my best in what I'm sharing online with the
values that I now hold. So I would definitely say that
in autumn that kind of encompasses a lot of my style
from the book within the book. Yeah, lovely, lovely.
Talk briefly about hair, makeup and manicures.
What is your approach? That's so funny that you've
asked that because I've, I've almost had a bit of a like a bit
of a change over the last year where I'm not wearing fake tan
as much, whereas I've worn fake tan for years and years and
years. And I've, I've stopped.
And I was actually saying to Charlotte earlier, I've reached
that point in the year where none of my foundations match my
skin tone because it has been winter for a very long time.
But yes, I've I've gone through a bit of a change and the fact
that you mentioned manicures because I this is my first time
not having gel nails in about. 10 years and you still have
nails. I still have nails.
Well, then my horse might change that very soon because he's
ripped a few of them off. But no, I, I do so many things
like outdoors and in nature. And I also value that time that
I was spending in the chair having my nails done.
And I was really, I was starting to resent it and I don't want to
spend 2 hours every week getting my nails done.
And so I'm trying at the moment. I describe it in my, in one of
my videos, I'm treating them like a melee washing machine.
Have you ever had a melee? Yes.
Absolutely. You know the best, they are the
best and they last the longest. But the reason they last the
longest is because you are involved in the maintenance
process. They're always beeping because
they need something done. And so that's what I'm doing
with my nails. Oh, I love that analogy.
I'm like I'm I have a brush in the shower with me that I can
brush my nails. I'm filing them when I'm
watching TV, trying to like habit stack it a little bit
because I don't want to lose that time.
I think I. Couldn't agree with you more.
It was during lockdown that I decided because I've always
loved a beautiful nail, it's important I talk with my hands.
And it was during lockdown that I decided I was going to learn
how to paint my nails really well myself and not have to
resent the time going to the manicure, sitting in the
manicure chair and coming back. I still don't do my pedicures,
no, but that's a whole different that is.
But there is something quite liberating actually about saying
do you know what? I can do this myself.
Yes, yeah. And, and just you realise how
much your mind revolves around your nails.
And I don't want to think about them that much.
I think for me, I want to take a bit more of an approach to
beauty where it's a bit more effortless and a bit more.
I mean, I today I've put a lot of effort in because I've smelt
of of horse poo for the last few weeks.
And so I put a lot of effort in today and did my full makeup for
you because it's not every day that you get to sit on a.
And you do your own makeup. Most of the time I do have a
makeup artist who helps with with doing my makeup for events
because I can be a bit of a one trick pony with it.
And she helps me be a little bit more elaborate and try different
things and impact what she's amazing.
She's again my friend of like 15 years so.
You've got some good friends, girl.
I'm very, I'm very lucky. And what about these locks?
Because your hair is just glorious.
Please don't tell me you dried that yourself.
I did. Sorry, but your hair is
fantastic. I didn't dry it myself it looks.
Gorgeous, honestly, it's and it's such a gorgeous colour.
But The thing is I, I have very, very thick, coarse hair and I've
had to learn over the years how to manage it myself because not
a lot of people know how to do hair as coarse as mine.
I've had a lot of bad blow dries in my life and so yeah,
learning. And again, I think it's along
the same lines as nails. I like to, I like to be able to
not think about it too much and this is just a blow dry and
straighten and I've also had it cut so that there's lots of
layers. A good cut, good cut, good cut.
I really, I've changed my hair as well recently.
I've gone from having balayage and I have a wonderful colourist
called Emmy and he, we've taken my hair from balayage to just a
very delicate highlight and it just feels a lot easier to
maintain and a lot less. Again, it takes up a lot less
thought. Yeah, that's what I'm thinking.
That's exactly the word I'm looking for.
What's your view on tweakments? I my view on tweakments is I
just as long as everyone's happy with what they're having done, I
think that good for them. I'm definitely someone that I
come from a family who have never shield away from talking
about Tweakments have always been very, very open.
And I, I'm actually really grateful for that because I
think if it had been something that we didn't talk about or I
didn't know about, it might have felt like this forbidden fruit.
But no, I've had a, I've always had open discussions with people
in my family that have have had them.
And I've definitely had my own tweetments in, in the past.
Nowadays, I'm definitely thinking about what it is that I
want to have done moving forward.
I've had Botox for the last five years.
And again, I'm like, I don't know, I don't know how, I don't
know how I feel about it at the moment, but it's just, it's a
very personal journey. It is.
And I, I really, I really love hearing different perspectives.
And I think the more that we talk about it, the more that
other people feel comfortable to share their, their journeys on
it. So I really.
No, I think it, I do think the whole thing about being really
open about it is useful so people can understand.
Of course I have buttocks, you know, My, I Can I frown?
Maybe. But not that I'm really angry
right now. Furious with you, fundamentally.
Who would you say you dress for? Yourself, Ali, Your husband?
Your audience. Oh, I definitely dress for me,
definitely. It's, it's such a personal
thing. And I've been a personal style
Blogger and YouTube for however long.
And I think there's almost been that transition that I talked
about where maybe I didn't know who I was so much in the early
days. And then when I learnt who I
was, I realized that dressing for yourself is such an
empowering feeling. And some people will question
things that I do, but I remind myself I'm I'm not dressing for
you, so of course you wouldn't like it.
I'm dressing for me. What did you wear to get married
in? I wore a two piece wedding dress
because I really wanted to feel like I was wearing my wedding
dress for the duration of the celebration.
And so I wanted to be able to change the top and just still
feel like I was really wearing the dress because it's not
often. I hope it's the only time I'll
ever have to wear a wedding dress and I wanted to enjoy
wearing it and really feel like like I got got the full use of
it. So where were you married?
So I got married at Ainhoe Park. Oh, lovely.
Yeah. So you can't get married there
anymore? Now it's a furniture shop, No?
And and so the story of your wedding dress was.
So it was actually really, it was such an interesting story
because I thought I wanted one style of dress, that very sort
of figure hugging dress. And then I realised that there's
quite a lot of occasions that you can wear dresses like that.
And I wanted to wear something that was a little bit more
special. And so I wanted to go quite big,
but I never thought I was going to be that person.
So very, very roughly. But the the edges of the dress
were raw and felt quite ethereal and undone.
And I then had the most beautiful Basque for the evening
as well, where we have like a party.
And it was very good. Went party went on until 4:00 in
the morning, which was wonderful.
And I think it looked, the dress looked really lovely in the
venue as well. And the venue was the only venue
we went, went and looked at Aynhoe Park was we didn't go
anywhere else because we went there and we knew straight away
that this was where we wanted to get married.
And so it's quite lovely that I think, oh, you can't get married
there now. But it's also strange because
I've got this one picture of me in the stairs of Aynhoe Park and
it's now where everyone goes and gets pictures.
And I think that's so fascinating.
That's where I got married. Who made your wedding dress?
It was Kate half Penny. Who's brilliant?
She's very lovely. And was it a collaborative
process or did you see a dress? Hanging there, it was very much
a collaborative, A collaborative endeavour and we ended up
changing one of the tops and making it into what is now known
as the Gordon top. And it's more like a bodysuit.
And it's just, I think the most wonderful thing for me was
seeing how many people then went and got married in the dress
that I brought to life with her because.
From her or knock offs of it from her.
I remember meeting so many women on the Underground, walking
through London because obviously it's so her main shop is so
close to Houston. I'd bump into people carrying
their Kate Halfpenny dresses and I think that was one of the
moments when I truly understood the impact that I could have on
a brand because it was like nothing I'd ever experienced.
It was very, very, very interesting.
So you're you have been different people's wedding dress
icon Do you talking icons do you have a style icon I.
Do. And that would be my grandma.
Oh, how beautiful and why. Because I think she inspires me,
not just in her style, but then her style is so incredible.
Even to this day, she is beautifully and impeccably
dressed and she's in her 90s and she had the outfits that she
used to wear 50 years ago. I now wear exactly the same and.
But not her, not the original. Pieces.
I have a few pieces from her but not not so much, not so much.
I have a few clothing pieces, a few of her like vintage pieces,
but her jewellery I wear all the time and I feel so lucky to have
so many pieces from that is that's why I said about my my,
my family in general. I feel so lucky to have a family
that valued craftsmanship and style in that way.
My Nono was the master tailor of Huntsman on Savile Row.
He was the the master tailor for nine years.
And so they were very much it was a family steeped in that
kind of world. And so to have so many pieces,
pieces of jewelry that my grandma, my grandpa bought my
grandma as gifts is so lovely. It's.
Precious, isn't it? It really is.
I think that connection with another person.
I was talking to my mother actually about it just just very
recently. How would you want someone to
describe your style DNA in three words?
The the fundamentals of my style are generally timelessness
because I I go for time timeless over classic because it feels a
little bit more modern and elegant because I love the
elegance is genderless and so I love wearing tailoring elements.
I'll often steal things from my husband's wardrobe, whether it's
a blazer or a scarf, but then I can also have quite a feminine
side to, to my dressing. I think even today I'm wearing a
dress with a shirt. So it feels like I'm almost
marrying those two, two sides. But I think those to me are the,
the fundamentals of my son and I.
But I try not to think about it too much because this could all
change. I think the person that I was
when I started blogging was very different, very, very different
in style. It was quite alternative back
then. And so those, those words and
those fundamentals could change very, very.
Quickly, I mean, on that note of changing or evolving, do you
ever use a stylist to work with you?
I've. Never.
Used a stylist because you are the stylist.
Yeah. Well, yes, definitely.
I think there are, there are definitely moments where, and I,
this is a topic that I've been mulling over a lot because I am
a personal style Blogger. And I think that that's where,
where everything started. And I personally believe that
that would be taking away a little bit of the specialness
because a lot of people can get a stylist and, and make their
content and, and have that luxury of a stylist there to
help them. But then there is also that
importance when I'm attending events or doing photo shoots
that I can totally see how having access to other styles
and pieces would be invaluable. And so it's definitely, it's a,
I'm sort of here at the moment where I'm, I'm thinking about it
and exploring it more and more. Do you have one particular
person? Obviously your grandmother's,
your style icon, but is there one particular person, woman
that you look at and you think, God, I love her style.
Every single look she wears is just perfect.
I think I take a lot of inspiration in the clean, the
cleanliness and the clean lines of her style and the the classic
nature of how she dresses from the Princess of Wales.
I think that she just epitomizes timeless elegance.
And I think it, I love the way her style is.
So it's so I don't want to say that it's, it's safe because she
wears such bold colours sometimes as well.
But I think she provides a lot of inspiration that can be taken
away and replicated on many different budgets.
And I think that that's a really unique way to to have personal
style where you can take that and a simple black coat that she
could wear can be replicated in so many different budgets.
And I really like that. I mean, how do you feel about
the recent announcement of her Kensington Palace saying that
they're not going to release the brands that she's wearing?
I think that information will come out easily anyway.
There are so many pages dedicated to finding her style
that I often find out from then from those kinds of pages before
it's even released. So I would say that it was still
very much. I think what they're potentially
trying to do is to just keep that focus.
But again, I don't think any of these things are set in stone
and they may change their mind, but there we'll still find out.
We'll still. Know good answer that.
I mean that's what I said. You know I was asked exactly the
same question in an interview the other day and the fact of
the matter is a editors know exactly what she's wearing
because their eye is in and and B if they don't AI will soon be
telling them. Do you have one item of clothing
or jewellery or accessory that means the most to you?
I would say that it is anything that I have been given by my
grandma or by someone in my family.
I think I've got, as I mentioned, a couple of coats
from my grandma. I've got a pair of wonderful
aviator sunglasses from my dad, but I have a picture of him
holding me wearing. Gosh, how old am I?
Must be over 30 years ago. And there are bags that my
grandpa used to carry on all of his business trips that I still
have. They're ripped and threadbare,
but I love them. And I think that's where I'm
quite a sentimental person. And so just having those things
that I can actually continue to use and love, especially the
jewelry that I have for my grandma.
I don't have a lot, but I'm in such a wonderful position where
sometimes I get to go to events and it brings me so much joy to
be able to wear those pieces. I'm sure my audience probably
sick of the sight of me wearing the same jewelry, but I I think
that that's lovely seeing someone wear something that they
love it. It really is lovely and and to
be applauded definitely. I'm glad you think that.
Let's talk about travel. Are you very aware of your
airport? Look what you wear to travel in.
I'm I'm a person that's very aware of all of my.
Yes, I was going to say you're you don't put anything on by
accident. No, I'm, I'm very, very
considered, even down to my pajamas.
I like I, I'm just because I know how it affects me and I
want to be comfortable. That's one thing that I say
constantly on my channel is I want to be comfortable, but I
want to look lovely. And so really finding things
that are comfortable that I feel lovely in are at the top of my,
my, my style agenda, I would say.
And so if I'm traveling long haul flights, I want to have a
nice comfy set of cashmere on so that I can snuggle down and I've
got cardigans and jumpers and layers.
I'm really mastering the art of layering at the moment,
especially at this time of year when it's cold.
And so yes, I think that that's, but that's my personal journey
and I think there are so many different ways to, to do these
things. But I, I always champion this
because it wasn't something that I realized how much it impacted
me taking that amount of joy in those kinds of things.
Lovely. What luggage do you use?
Oh, I don't. I don't know if I would
recommend it. It's one of those things I've,
I've, I splurged and I'm just not certain that it's like the
best. So I wouldn't want to say
because I'm not someone that usually talks about things
negatively. I just, if I buy something and
then I don't talk about it, my audience generally know that I I
don't like it. Right.
What type of luggage would you like?
Oh. What type of luggage?
Well, do you know what I think that you realize with luggage is
that it's a bit of a, it's a, a bit of a head versus heart
because if you buy the same that everyone else has got and it's
usually the more subdued things, you very much run the risk of
having your luggage taken by accident.
So, and that's what I've done. I've kind of got the same
luggage that most people have got, but now I've got these
little sausage dog charms that I found on Amazon.
If you think of the the Erma's Rodeo charm, it's like that, but
a sausage dog. Oh, fantastic.
I've got them on everything. I'm so sad that they actually
look a bit weird on my little pochette because every single
handbag either has a sausage dog or a horseshoe bag charm and I
put it onto my luggage as well. And so I can tell by that.
But I would say that I want to find like a happy medium between
a luggage that I can identify as mine that isn't in your face but
also doesn't look like everyone else's.
I don't see you with bright orange.
I'm coming on to sort of wardrobe secrets.
What, if anything, do you feel you've got an excessive amount
of in your wardrobe? Pyjamas.
Really. And what brand would they be?
Just comfy pajamas that's I don't really discriminate
against a good pair of pajamas to be honest.
I really love pajamas and I think that everyone in my, like
my husband would definitely attest to this.
He would say that she's got too many pairs of pajamas.
But my 1 little thing when it comes to the art of pajamas is I
love a fresh pair. That's like my thing that just,
I really like to put on a fresh pair of pajamas and always
cotton, cotton, silk, mostly sort of natural.
It's also bamboo. Bamboo is really good because
you get the like the cooling benefits, but also the warming
benefits as well. And I would say cotton bamboo
over silk because the comfort in being able to stretch and that
kind of thing. But my my husband drew the line
at me ironing my pyjamas because he said he said that there was
no time for any any other things being ironed, so I'm not allowed
to iron pyjamas anymore. You're guilty secret.
What is the most expensive item of clothing you've bought?
I'm not asking the price tag, I'm just asking what it was.
I get so much wear out of my wardrobe nowadays.
I really, I've, I've changed so much that I'm like, I, I want to
wear my items and I want to get. So if I'm spending money on I've
honestly got to get so much wear out of them.
But I've got a few suits that I've had made bespoke, which is
such an incredible process to be a part of.
And where have you had those made?
I have a tailor in Woven, which is a family run business, and
Jeff, who does my tailoring, has been doing this for, gosh, more
than 50 years, I think. And he's such a character, such
a character. And does he have a collection of
samples or do you take him an image of what you want or how
does it and what's the process? It's anything really.
I mean, they offer different tiers so you can have made to
measure or bespoke. There's different options, but
he has all of the books so you can go in and flick through all
of the different fabrics. But I've had a few occasions,
like when I picked up the the tweed from Harris that I'll take
the the fabric and have an idea of what I want to make.
Recently I acquired some wool from a man called Andrew who
just wanted to send me some some of his incredible wool.
And I took that to Jeff and Jeff made it into the most stunning
oatmeal colored long coat with a chocolate collar.
Chocolate velvet collar is beautiful.
And so I really love that process and that feels such like
such an investment in my wardrobe.
And especially a suit, because a suit you get a pair of trousers
that you could wear with a blouse.
You get a often if it's a three piece suit, you can get a
waistcoat as well or a blazer that you could wear with, I
don't know, some loose trousers or some linen trousers.
In summer I've got a really beautiful Navy blazer that looks
wonderful with tailored linen trousers.
So I like, I like that kind of thing.
Do you mood board your looks? I tried.
Doing that and I felt like it looked very different when I
wore it versus on the mood board.
So I actually sometimes if I've got a lot of events, I like to
plan because otherwise I get a bit.
I was going to say, how do you how do you plan?
Yeah. Do you try on a photograph?
Yes, because things look different, don't they?
In the mirror versus a on a video.
I'm like, oh, I thought that looked good when I was looking
at it in the mirror. But filming it is a completely
different kettle of fish. And you can also sometimes see
where a different colour would connect, maybe a few of the
colours in the in your outfit together better or a better
knitwear piece or coat. And so I do find that if I've
got a lot on and I don't have much time, that planning of my
outfits just so that when I get up in the morning, it's not a
frantic dash to try and find something that's really, really
helped with the mood boarding thing.
I haven't mastered the art of do you do mood boards?
I used to for a collection, but not not personal, no.
So you didn't because your outfit today is.
I'm a mood dresser. I get up in the morning and I'm
How do I do? Outfit today is such a mood
like. Your boots, it's like cocoon.
Cocoon and kick ass boots, yes. Literally.
Now, you've talked a lot about how, oh, you, you actually love
sustainable fashion, you love timelessness and all the rest of
it. But I know that doing the job
that you do, your door must be revolving with product.
How do you handle that? What happens to all of that
product? Well, there there is.
And I work on collections as well.
And so I, I have to be really honest with myself first of all
about things that I'm actually going to wear in my wardrobe.
And I have great relationships with the brands that I work with
that if something arrives and it's not right, we send it back.
And we're happy to to foot the cost of sending as much back as
possible, but also helping charities as much as possible,
but also supporting the charities that I'm really
passionate about. And which ones are those?
So I'm, I'm very much, I'm so passionate about the King's
Foundation and what they do because again, they are
supporting the crafts and the communities that come along with
those, those crafts, but also the natural world.
And I think that for me was such a, a light bulb moment where I
could use my voice and use my platform to support what they're
doing. Because some of their projects
are incredible. They do a lot of the millinery
side of things from Highgrove. And I met with the most
incredible lady called Jess, who she's one of I think 2 that is
still able to weave hats in the way that she does.
And her next project is to actually grow the straw and
harvest it herself to then produce these pieces of art.
What she's doing is absolutely incredible and I could listen to
her talk about this all day, but the the most important thing for
me is to be able to support them in that.
Way and using your platform to educate.
Absolutely, absolutely. That's the joy of reaching so
many people. Yes.
And then the other side of things is I, I often like to
invest in brands as well wherever I can.
And I'm invested in Tarla, which is owned by someone who I admire
hugely in this industry, Grace Beverly.
She is absolutely incredible. And it was a joy to be able to
to come on board like that and support a brand that is really
educating on the realities of sustainability and what
sustainability actually means. And whilst they're reevaluating
their their use of the word consistently, their mission
still remains the same. And so I try to do my best as
someone who loves the natural world but also loves style and
fashion in this way. Great, let's spin on some quick
fires. Oh gosh.
What? Fashion advice would you give
your 20 year old self? Oh gosh.
She was probably hanging out in Ibiza.
Oh gosh, she was, she made so many mistakes.
Bless her. And, and I think the one that
sticks out to me the most, just just don't wear the wet look
suspender leggings, Lydia, please don't wear them because
they, they, they, they looked good on so many, but they didn't
look good on you. Which fashion trend or era would
you most like to see make a comeback?
Oh, these are very good questions.
I, I feel like the, the eras that I think are the best never
really left. When I think of Dior New Look in
the 1940s and that way they never really left.
They're still very much here. And so I I think that nothing is
off limits nowadays in terms of personal style and trends.
Fashion or beauty trend you would consign to room 101.
I always feel like I'm a bit, I'm a bit sat on the fence with
these things and I always want people to just feel comfortable
with whatever they do. And I and I would hate that
anyone listening to hear me say something that maybe they're
doing and not feel like they could do it.
So I'm as long as you're happy, that's all that matters.
Your views on tattoos. Lovely on on.
I think there are some incredible pieces of art when it
comes to to tattoos. I am far too indecisive.
So I I learned very early on to just just don't go there for me.
Beauty treatment you couldn't give up.
I would say that I can't give up good hair care and having a good
team of people working on your hair because I feel like your
hair is an extension of your outfit I like.
That high end or High Street, we know the answer to that.
They're both. I would say a bit of both.
Minimalism or maximalism? Maximalism in a style sense,
like I love clashing prints and I love a little bit of like, you
know, going all out with jewellery and really letting it
speak. But in a lifestyle sense, I
think if you choose well, you can keep it a bit of it a bit
minimal too. Crocs cute or puke?
I don't own a pair. You're very diplomatic, Birkin
or Kelly. Birkin.
Boyfriends or wide legs, wide legs, body con or boho.
I'd go boho. Friend or style?
Style, Colour or monochrome? Monochrome.
Experimental or uniform? Experimental?
Cashmere or cotton? Both hoarder or editor?
Editor. Charity shop or resale.
Both Beanie or Berry. Berry.
Shapewear or sexy lingerie? I kind of sit more in the middle
of like comfortable because shapewear is not usually that
comfortable and neither is so I like a comfortable underwear.
Sexy comfort, Sexy comfort. That's the one.
Tights or stockings? Tights.
Bikini or one piece? One piece.
And finally, traditional last question at the end of the day,
what do you or don't you wear in bed?
Pajamas through and through. My husband would love it to be
not pajamas, but I just love pajamas so much.
Lydia, thank you so much. We massively overrun on time,
but we I was just loving our conversation.
I've had the best time. Thank you so much.
I've not even touched my cup of tea.
You haven't my emotional support cup of tea.
But thank you. What fun.
Thank you so much for having me.