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Today I'm going on a style 
journey with British jewelry 

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designer, founder of both Links 
of London and Anushka, the 

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creative director and 
entrepreneur Anushka Dukas Mve. 

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Hello and welcome Anushka OH. 
Thank you, so lovely to be here.

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Oh, it's lovely to have you 
here. 

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And I've always been fascinated 
by the mystique of diamonds, as 

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English women are. 
Probably men are too. 

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And I would love to ask you as a
as a jewelry designer this 

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controversy between man made, 
lab made and the real thing. 

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Well, I'm a real, maybe bit old 
fashioned, but I am a real 

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believer in the real thing. 
And The thing is there are so 

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many diamonds in the world, if 
we never mine another diamonds, 

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we'll still have diamonds in the
world. 

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So I can't understand why we 
need to fabricate diamonds. 

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I don't understand it. 
And also so many people rely on 

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on that, on income from the 
diamond industry and all the all

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the things that go with it. 
So for me it's it's there's no 

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choice. 
It's it's, you know, it's 

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something from nature. 
So you know when you create a 

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diamond in the lab, it's going 
to be the same every single 

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time. 
Whereas I think what's 

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absolutely so fascinating about 
stones is that each stone has 

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its own characteristics. 
It's all you know one is 

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slightly different from the 
other and that's the joy of 

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jewelry for for me as having not
trained as a gemologist. 

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So I don't look at it with the 
with the that kind of eye. 

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Now that you mentioned one thing
that that I'm also fascinated 

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by. 
There are so many stones in the 

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world 'cause you hear, you hear 
rumours of mountains of diamonds

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in Russia and Romania. 
What? 

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What's the story there? 
Is that the the market trying to

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control prices? 
I do, you know, I don't know. 

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I mean I think, I think they 
genuinely are discovering as 

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technology gets better and I 
think they are discovering new 

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new deposits all the time. 
But what's really for me it's 

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much more exciting is all the 
semi precious stones and new 

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stones that no one's ever heard 
of, can't even pronounce. 

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So quite often when you know one
of the guys that comes in and 

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sees me in to to sell me stones,
he comes looking at the builder 

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with this kind of tool kit and 
stuff and he'll say we've got to

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have a look at this and it might
be something I've literally 

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never heard of, just fascinating
colors and different color 

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variations. 
And you know it's just so 

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interesting to learn from 
somebody who will go straight to

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the mines to understand where 
they've come from and also to 

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really get a feel for who mind 
them. 

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So increasingly I really try to 
buy stones of where I know 

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they've come from. 
You can't always do that. 

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Jewelry industry is notoriously 
muddy. 

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I'd say yes, but you know, I try
as as I as best I can to know 

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where they've come from. 
So you buy diamonds that have 

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been through the Kimberley 
Process, yes, which is totally 

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ethical. 
Totally ethical. 

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And so we we know where they've 
come from. 

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We know they haven't been dug up
by children, et cetera, et 

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cetera. 
And where I possibly can, I 

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really like to buy diamonds that
have come out of something else 

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or have some. 
It's come from melted down 

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jewelry or you know, but the way
that you buy diamonds is they 

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come in a packet, I'm sure you 
know this, but they come in a 

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packet. 
And so you you can't absolutely 

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identify that the whole packet 
has come because they're graded 

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in size, has come from melted 
down jewelry or etcetera. 

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So it'll be a real mix which is 
kind of slightly why I'm going 

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back to, I don't see the reason 
to be using lab grain diamonds 

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because that's part of the the 
joy is that you kind of you that

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they've been used before. 
Because I always think of you as

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doing these beautiful colored 
stones and clever settings and 

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the charms and and all of that. 
Are there particular areas in 

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the world that are really good 
for these colored semi precious 

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stones? 
I think there are a lot. 

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There are so many areas in the 
world. 

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I mean, you know, Sri Lanka, 
Brazil. 

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I mean, I, you know, I go to not
recently actually, but you know,

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Ethiopia's got amazing, 
interesting deposits, whether 

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they are opals or they found 
emeralds there now and there 

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are, there are so many places, 
you know, the Philippines. 

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I'm so lucky 'cause I choose to 
go on holiday where I think 

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there might be interesting 
stones. 

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That's. 
That's really interesting. 

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Have you? 
I know you're an inveterate 

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traveller. 
Have you ever visited any of the

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mines? 
I haven't. 

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I have in Ethiopia and then in 
the Philippines. 

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I went to. 
I went to the the Pearl farm, 

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which is kind of fascinating. 
I knew nothing about. 

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I knew nothing about pearls 
actually and this amazing. 

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Well, I just got a call from a 
Filipino lady a few years ago 

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said I'd like to come and show 
you golden pearls. 

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And I said really that 
interested in pearls. 

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But why the very fact that she 
was a Filipino. 

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I was like, OK, well come and 
see me. 

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And the reason for that is 
because I everything we made at 

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links of London was made in the 
Philippines. 

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So I felt very, I feel very 
grateful to that country. 

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Anyway, she came to see me and 
she said she explained to me 

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that pearls are normally sold in
by the bucket load at auction. 

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Bucket. 
Buckets. 

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Buckets. 
Giant buckets. 

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And all graded and the same size
or are you buying? 

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I think you you'll buy a grade 
but then you got to sort it from

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the bucket. 
Wow. 

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But the point being is that the 
Pearl farmer, the original Pearl

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farmer, will get nought point 
nought nought percent of the 

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bucket load. 
So I went back to the 

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Philippines and it so these 
golden pearls where I went to 

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look at come from a little 
island called the Ilu Ilu and 

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and they'd had a terrible 
typhoon or hurricane and so 

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they'd wiped out all the kind of
all the infrastructure for the 

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Pearl farmers. 
But you know, going there was so

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fascinating because I literally 
didn't know that a golden Pearl 

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is grown. 
It takes between three and four 

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years in the oyster. 
It they they put the oyster down

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and they have to take it up 
every month to scrub every 

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single oyster to stop 
contamination. 

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So when you learn that and you 
meet the farmer who's scrubbing 

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it, you know that's suddenly 
just it's a, it's a it's a whole

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eye opener. 
And so for me, the kind of 

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result of that was, OK, so the 
problem is that most people 

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exactly as you said, want to buy
pearls in a perfect row. 

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They've got to be graded, 
graduated, and that could take 

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years and years. 
But for the Pearl farmer, you 

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know, he might only have, I 
don't know, 50% of what they, 

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what they call AAA pearls and 
but so he can't sell the others.

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So why I the way I approach Jury
is I will buy all the pearls 

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that I can but I'll design the 
the setting so that I'm able to 

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use all the different shapes so 
it's much more forgiving on the 

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Pearl, if that makes sense and 
though so yeah it's a it's a 

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fascinating and B it means I can
use pieces, you know stones or 

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or stones that other people 
might not. 

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And a golden Pearl is it golden?
Yes. 

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Only question, but. 
And I tell you what's so 

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interesting, It's not a silly 
question, because the way you 

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can tell the color of a Pearl is
if you just prize the oyster 

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open just slightly, the rim of 
the oyster will dictate what the

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color of the Pearl is. 
God, how beautiful. 

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But I mean, actually would make 
a lovely documentary, wouldn't 

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it? 
I did a little film. 

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Did you did a film? 
It's on my website. 

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Now you are a woman designing 
for women. 

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Are you conscious of the fact 
that a lot of your customers are

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women buying for themselves? 
Gosh, you know I never expected 

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this, but 8085% of my clients 
are women buying for themselves.

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That's lovely, it's. 
But you didn't expect that when 

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you founded Anushka? 
I wanted it to be the vast 

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majority, but I didn't expect it
to be quite that high. 

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I'm absolutely thrilled by it, I
think absolutely fantastic. 

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Because I the thing I love about
Anushka is that, yes, it's very 

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luxury, but there's also, I 
think you're very clever and 

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mindful of the end cost. 
So I think you you know, it's 

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like you use 14 karat gold. 
Did you say rather than? 

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Those those chains that you've 
got on they they they are 14 

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karat but that's that's that's 
about price but also 

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predominantly about whether how 
hard wearing it may be etcetera.

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But I think it's different. 
If you're a woman design, it 

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sounds so obvious, but if you're
a woman designing for women 

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wearing jewelry, it's a bit like
you, you know, you understand 

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how clothes should fall, how 
they feel, how they make you 

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feel, etcetera. 
But I think not everybody 

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understands, you know. 
For example, I only pierced my 

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ears like 7 years ago or. 
Something I find that 

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extraordinary? 
The jewelry designer who's late 

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to the ear piercing process. 
But despite the fact I've done 

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that, you know, I am super 
conscious I think as a result of

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not having had pierced is of the
weight of an earring of the fact

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that it needs to move. 
It needs to, you know, it needs 

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to be playful because actually 
one if you think about it, once 

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you've got an earring on, you've
forgotten what you've got on 

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your ears unlike rings, 
bracelets. 

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So it's really important, it's 
super comfortable. 

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You're not constantly thinking, 
God, I can't wait to get this 

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off, you know, so, so those are 
some of the some of the 

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considerations, I think. 
So would you say you you design 

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First off with yourself in mind?
What would I really love to 

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wear? 
Yeah, always. 

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Sadly. 
Well, not sadly actually, 

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because I yeah, that is how I 
designed. 

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And also, if I wouldn't wear it,
I won't make it. 

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Yeah, then it shouldn't be in 
the collection, shouldn't be in 

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the collection. 
I I've always said that now you 

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are self-taught and you're in an
industry full of gemologists. 

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Yeah, Any imposter syndrome ever
because of that. 

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'Cause I so, so I often get 
asked this question and yes, 

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yes, total imposter syndrome on 
one level. 

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So if you'd asked me five years 
ago, no, maybe seven years ago, 

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and I'd never met you before 
what I did, I would. 

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My answer probably would have 
been I have a jewelry business. 

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I wouldn't have said I'm a 
jewelry designer. 

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And I think that despite the 
fact that I, I absolutely 

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design, you know, with with my 
tiny little team, I design all 

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the pieces. 
But I think that came from not 

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not having trained. 
I can't draw. 

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If you could see my sketches, 
they are worse than shopping. 

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And I think it was just that. 
I think it's literally just that

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that therefore I I can't call 
myself a designer because I 

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can't actually physically kind 
of draw it. 

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So I think there's imposter 
syndrome on that from from that 

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perspective. 
Well, you've done very well on 

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that. 
And sort of moving forward, any 

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really exciting projects up your
sleeve that you can share? 

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Not that I can share. 
Got lots of very exciting 

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projects for next year, but I'm 
not quite ready to share yet. 

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Collaborations. 
Yes, collaboration and actually 

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one we, I did a collaboration a 
few years ago with the Vampire's

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wife with Susie Cave and so we 
are going to extend that. 

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So we're going to make that into
a really lovely collection of 

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earrings. 
Oh, how fantastic but. 

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It's not done yet. 
And did that come about because 

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you were friends? 
Yeah. 

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Friends and Susie lives in 
Brighton and we live, you know, 

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just along the coast. 
So yes, it came about from that.

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It was a fun project. 
We literally did it at the 

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kitchen table and you know, it 
it it was just a really fun 

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thing to do. 
But I often think those those 

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lovely sort of. 
I don't want to call them 

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effortless ideas because no idea
is comes without sort of a lot 

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of inspiration. 
But but I think when? 

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When creativity moves in a fluid
way, you come up with some 

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magic. 
It's you're it's you're so 

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right. 
It's also really interesting 

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kind of it's a it's a 
interesting thing to do because 

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you're quite aware of the other 
person and their, you know, 

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their approach. 
So you know you always do it 

224
00:13:47,640 --> 00:13:50,080
this way and then suddenly 
somebody comes from the other 

225
00:13:50,080 --> 00:13:54,400
side from fashion perhaps and 
Suzie's case where she doesn't 

226
00:13:54,400 --> 00:13:58,720
understand that that whatever 
the the complications are and I 

227
00:13:58,720 --> 00:14:02,080
don't understand this, it's just
a really fascinating. 

228
00:14:02,640 --> 00:14:06,920
Because jewelry is by its very 
nature, it's, it's so hard. 

229
00:14:07,360 --> 00:14:11,560
There's nothing that flows other
than chains, I suppose, but 

230
00:14:11,560 --> 00:14:14,320
nothing flows around the body 
like a dress does. 

231
00:14:14,320 --> 00:14:16,720
It's really, it's a very 
different dynamic, very 

232
00:14:16,720 --> 00:14:20,160
different. 
So today we're going on a style 

233
00:14:20,160 --> 00:14:23,520
journey. 
I'm going to kick off by saying 

234
00:14:23,520 --> 00:14:26,400
how did you decide what you were
wearing here today? 

235
00:14:26,400 --> 00:14:28,360
Oh God today. 
How do I? 

236
00:14:28,360 --> 00:14:31,200
Well I love colour. 
I really love colours so I you 

237
00:14:31,480 --> 00:14:36,440
you know I love that in my 
jewelry and I love that in in 

238
00:14:36,440 --> 00:14:39,960
clothes. 
I Green's one of my favorite 

239
00:14:39,960 --> 00:14:42,080
colours and I think the jewelry 
looks good on. 

240
00:14:42,080 --> 00:14:43,400
Green. 
Is it because you've got green 

241
00:14:43,400 --> 00:14:44,680
eyes, do you think? 
No, I do. 

242
00:14:44,760 --> 00:14:48,840
I just love green. 
But gold does look beautiful. 

243
00:14:48,840 --> 00:14:52,680
Yes, in green on it. 
Yeah, but weirdly, I don't wear 

244
00:14:52,680 --> 00:14:55,880
a lot of green jewellery. 
Weirdly, but I love green 

245
00:14:57,240 --> 00:14:58,240
clothes. 
As a foil. 

246
00:14:58,480 --> 00:15:00,360
Yeah, you wear a lot of green. 
Don't. 

247
00:15:00,360 --> 00:15:02,720
You I I love. 
I'm a khaki girl. 

248
00:15:02,800 --> 00:15:03,680
Yeah, you. 
Yeah. 

249
00:15:03,800 --> 00:15:05,200
I think it's a blonde thing, 
isn't? 

250
00:15:05,240 --> 00:15:06,040
It. 
But maybe it is. 

251
00:15:06,080 --> 00:15:07,280
I don't know. 
I know I love. 

252
00:15:07,480 --> 00:15:11,520
I love green. 
And I increasingly I don't wear 

253
00:15:11,520 --> 00:15:14,760
black too close to my skin. 
You look great. 

254
00:15:15,720 --> 00:15:18,080
I figure I'm wearing a lot. 
Of Yeah. 

255
00:15:18,120 --> 00:15:18,640
Yeah. 
No, I. 

256
00:15:18,720 --> 00:15:22,440
Get a lot of blonde, yeah, but 
so green. 

257
00:15:22,440 --> 00:15:26,760
Roll neck jacket by. 
Jacket by. 

258
00:15:29,000 --> 00:15:32,880
Testing you there, no. 
I'll tell you in a minute. 

259
00:15:33,120 --> 00:15:34,840
I've got to remember. 
Look it up. 

260
00:15:34,960 --> 00:15:37,680
I'll have to look it up. 
Can't remember but cheap and 

261
00:15:37,680 --> 00:15:38,520
cheerful. 
But how? 

262
00:15:39,240 --> 00:15:41,040
How do you put your look 
together in the morning? 

263
00:15:41,840 --> 00:15:45,280
Well, I like it to be a simple, 
I mean in in a perfect world I 

264
00:15:45,280 --> 00:15:48,800
like to wear a dress or a 
jumpsuit every day because then 

265
00:15:48,800 --> 00:15:52,120
there are no decisions. 
So I do like that, but I but 

266
00:15:52,200 --> 00:15:58,160
actually I wear lots, lots of 
trousers and very, very simple. 

267
00:15:58,160 --> 00:16:04,040
And I I've learnt recently very 
as I say, I love colour and I 

268
00:16:04,040 --> 00:16:07,400
used to really gravitate to 
pattern, but that doesn't do 

269
00:16:07,400 --> 00:16:12,440
much with my jewelry, so I so 
I've had to kind of reign that 

270
00:16:12,440 --> 00:16:16,520
back a bit. 
The most important thing is I 

271
00:16:16,520 --> 00:16:21,720
want to feel totally comfortable
but very pulled together. 

272
00:16:21,960 --> 00:16:25,440
I think it's so much about 
confidence and how you feel. 

273
00:16:25,600 --> 00:16:29,160
Yeah. 
Would you say you were exposed 

274
00:16:29,160 --> 00:16:34,920
to fashion at a young age? 
Oh gosh, my mother had a kind of

275
00:16:34,920 --> 00:16:38,960
interesting fashion sense. 
Because was she Russian? 

276
00:16:39,080 --> 00:16:42,640
Yes, she was Russian. 
Yeah, she was Russian. 

277
00:16:42,640 --> 00:16:45,960
You know when you're growing up 
you're you're you're fiercely 

278
00:16:45,960 --> 00:16:47,720
conscious of what all your 
friends think and. 

279
00:16:47,800 --> 00:16:49,520
Because you're an only. 
Is that right? 

280
00:16:49,600 --> 00:16:50,600
Yes. 
Child, yeah. 

281
00:16:51,280 --> 00:16:54,280
And my mother used to be. 
She's to come to school. 

282
00:16:55,400 --> 00:16:58,280
I mean in the most outrageous 
gear. 

283
00:16:58,600 --> 00:17:01,800
And everybody else was wearing 
in a twin set in pearls and 

284
00:17:01,800 --> 00:17:05,040
tweed. 
A mum would arrive with pink 

285
00:17:05,040 --> 00:17:09,400
dyed hair, A kind of poncho with
feathers all over. 

286
00:17:09,440 --> 00:17:13,440
I mean, you just wanted to die. 
Are we talking 70s? 

287
00:17:13,599 --> 00:17:15,400
And we're talking late 70s, 
Yeah. 

288
00:17:15,480 --> 00:17:16,200
Yes. 
Yeah. 

289
00:17:17,119 --> 00:17:19,680
Anyway, it was really bad and 
you could see people in the 

290
00:17:19,680 --> 00:17:21,280
corridor going, I can see that 
woman. 

291
00:17:23,800 --> 00:17:27,040
Knows and Did your mother allow 
you to make your own style 

292
00:17:27,079 --> 00:17:30,480
choices, or were you encouraged 
to have pink hair and a poncho? 

293
00:17:31,200 --> 00:17:34,040
No, no, she she no, she didn't 
make me have pink hair and a 

294
00:17:34,040 --> 00:17:37,120
poncho. 
But she did get me in some 

295
00:17:37,160 --> 00:17:42,000
really shocking outfits. 
I mean, Laura Ashley, but I 

296
00:17:42,000 --> 00:17:46,800
mean, I've frilly collar. 
You're all probably good now, 

297
00:17:46,800 --> 00:17:47,800
but. 
It was the era. 

298
00:17:48,040 --> 00:17:50,200
I know, but I felt like I was a 
real tomboy. 

299
00:17:50,880 --> 00:17:56,000
So, so that's my next question 
is what was your earliest 

300
00:17:56,240 --> 00:18:00,480
sartorial memory, your style 
memory that you realized the 

301
00:18:00,520 --> 00:18:04,560
impact of clothes either in a 
good way or a bad way. 

302
00:18:04,880 --> 00:18:06,840
I figure it might might be a bad
way. 

303
00:18:07,560 --> 00:18:13,080
Well that was the 1st way I was 
this apricot frilly shirt that. 

304
00:18:13,160 --> 00:18:14,800
Anyway, that was a really bad 
way. 

305
00:18:14,800 --> 00:18:18,440
So very. 
That your mother had chosen. 

306
00:18:18,440 --> 00:18:21,360
For you, Yeah, we went to Dore, 
Ashley together and she said, oh

307
00:18:21,360 --> 00:18:23,160
darn, you got to wear this, you 
know? 

308
00:18:23,920 --> 00:18:29,480
Anyway, I remember absolutely 
not wanting to wear that, but I 

309
00:18:29,480 --> 00:18:32,880
think what this is kind of a 
weird answer to your question. 

310
00:18:32,880 --> 00:18:39,160
But I think my very first real 
memory of of how important 

311
00:18:39,720 --> 00:18:44,480
clothes, shoes, etcetera is, I 
was taken, I worked for my 

312
00:18:44,480 --> 00:18:49,640
godfather was Mark Burley and 
very early on it was my first 

313
00:18:49,640 --> 00:18:53,320
job actually. 
I worked for him as his PA and 

314
00:18:54,600 --> 00:18:58,080
and he obviously didn't think 
much of my shoes or whatever 

315
00:18:58,080 --> 00:18:59,600
else I was wearing. 
So he said. 

316
00:18:59,600 --> 00:19:03,520
Darling, I'm going to take you 
to this funny new little shoe 

317
00:19:03,520 --> 00:19:08,040
shop that's just opened in old 
church St. 

318
00:19:08,400 --> 00:19:11,000
Manolo Blahnik. 
Lucky girl. 

319
00:19:11,000 --> 00:19:13,440
I didn't know that at the time. 
And they were. 

320
00:19:13,920 --> 00:19:16,640
And they bought ME3 pairs of 
Manolo Blahniks. 

321
00:19:18,440 --> 00:19:20,640
Good godfather. 
Yeah, good godfather. 

322
00:19:22,040 --> 00:19:23,280
But I don't think I'd appreciate
it. 

323
00:19:23,280 --> 00:19:24,800
At the time I just thought, 
these are just bloody 

324
00:19:24,800 --> 00:19:27,760
uncomfortable because at the 
time I haven't got the most 

325
00:19:27,760 --> 00:19:30,800
beautiful feet. 
But anyway, he insisted I had to

326
00:19:30,800 --> 00:19:33,720
wear these to work every day and
it would make me feel, you know,

327
00:19:33,760 --> 00:19:37,040
So that was my that was my, my 
most vivid memory. 

328
00:19:37,600 --> 00:19:42,440
And did those Manolos make you 
feel grown up and empowered? 

329
00:19:42,760 --> 00:19:44,600
Yes, I think they definitely 
did. 

330
00:19:44,920 --> 00:19:47,640
Could you describe them to me? 
Yeah, I could just, I could 

331
00:19:47,640 --> 00:19:50,400
certainly describe. 
The same in different colours 

332
00:19:50,400 --> 00:19:53,560
or? 
No one was Navy blue. 

333
00:19:53,560 --> 00:19:55,520
Kind of. 
I don't know what you call that 

334
00:19:55,520 --> 00:19:59,400
kind of kitten. 
Manolo heel, I guess quite 

335
00:19:59,400 --> 00:20:07,320
pointed lizard strip in the 
middle and just to kind of 

336
00:20:07,560 --> 00:20:12,000
rather beautiful Manolo court 
shoe, but not a traditional 

337
00:20:12,000 --> 00:20:17,760
looking court shoe. 
The other one was tan, kind of 

338
00:20:17,760 --> 00:20:23,320
kind of dark tan. 
And it had kind of red, like a 

339
00:20:23,320 --> 00:20:27,200
red ribbon going through it. 
Same kind of heel. 

340
00:20:28,480 --> 00:20:32,040
He was very keen on the heel 
thing, which I think was, which 

341
00:20:32,080 --> 00:20:35,040
is why I think he didn't. 
That's why he took me, because I

342
00:20:35,040 --> 00:20:38,000
think I've never been gravitated
to heels where you can see I 

343
00:20:38,000 --> 00:20:43,720
don't gravitate to them. 
Now I know I can't remember what

344
00:20:43,720 --> 00:20:46,520
the third one was actually. 
But did Mark? 

345
00:20:46,760 --> 00:20:48,280
Read I think it might have been 
red. 

346
00:20:48,320 --> 00:20:52,400
And did Mark have quite an input
into which shoes he was going to

347
00:20:52,400 --> 00:20:54,360
buy? 
Oh. 100%, he said. 

348
00:20:54,360 --> 00:20:57,080
I want to see that one, that one
and that one. 

349
00:20:58,280 --> 00:21:02,560
Oh yeah, no, no, it wasn't. 
And also I was, I I guess I was 

350
00:21:03,120 --> 00:21:05,400
17/18/18. 
I must have been 18. 

351
00:21:06,560 --> 00:21:07,720
So I wasn't really going to 
argue. 

352
00:21:07,760 --> 00:21:11,000
I was like, yeah, whatever. 
And that, you know, style. 

353
00:21:11,000 --> 00:21:14,840
I mean, of all the people in the
world talk about style, he was, 

354
00:21:14,840 --> 00:21:16,440
you know? 
Mark Burnley just had it, yeah, 

355
00:21:16,800 --> 00:21:19,120
exuding out of every pour, 
didn't he? 

356
00:21:19,480 --> 00:21:24,600
And actually on the shoe thing, 
so I I remember going into his 

357
00:21:24,600 --> 00:21:29,320
dressing room. 
I mean, you would love it. 

358
00:21:29,400 --> 00:21:34,680
It was just blue shirts, all in 
absolute, you know, descending 

359
00:21:34,680 --> 00:21:39,440
order, you know, different kind 
of white green, I mean, all 

360
00:21:39,600 --> 00:21:45,400
absolutely lined up, Immaculate.
And he had this collection of 

361
00:21:45,400 --> 00:21:50,360
shoes that you just die for. 
And he was so vain. 

362
00:21:50,640 --> 00:21:52,800
He used to wear his shoes one 
size 2 small. 

363
00:21:52,800 --> 00:21:57,560
He did. 
Wow, that's painful, I thought 

364
00:21:57,560 --> 00:22:01,800
it thought it was only us girls 
suffered for heels. 

365
00:22:03,080 --> 00:22:09,120
Oh my goodness, did he have an 
impact on the rest of your style

366
00:22:09,120 --> 00:22:12,520
choices, or was it particularly 
your shoes that he was? 

367
00:22:13,040 --> 00:22:17,600
I think he thought if he started
with the shoes it would it would

368
00:22:17,640 --> 00:22:20,280
kind of sort itself sort itself 
out. 

369
00:22:20,280 --> 00:22:23,160
So I don't remember him being 
particularly. 

370
00:22:24,800 --> 00:22:26,240
No, I don't. 
I no, I don't think so. 

371
00:22:26,280 --> 00:22:27,600
I think. 
I But I do think there's 

372
00:22:27,600 --> 00:22:32,440
something in this if you've got 
one beautiful thing on, whether 

373
00:22:32,440 --> 00:22:35,560
it's really beautiful jewelry or
really great shoes or a 

374
00:22:35,560 --> 00:22:40,240
fantastic jacket, the rest, it 
does elevate the rest. 

375
00:22:40,240 --> 00:22:42,400
Yes, it absolutely does. 
Yeah. 

376
00:22:42,960 --> 00:22:45,200
Were you interested in jewelry 
from an early age? 

377
00:22:46,000 --> 00:22:49,800
No, and absolutely. 
I mean, actually that's not 

378
00:22:49,800 --> 00:22:51,840
true. 
My mother had a jewelry, 

379
00:22:52,120 --> 00:22:57,640
extraordinary jewelry box, not 
brimming with precious expensive

380
00:22:57,640 --> 00:22:59,880
jewels because she, you know, 
oh, it's stuff she'd bought at a

381
00:22:59,880 --> 00:23:03,600
market or things that she bought
on her travels. 

382
00:23:04,200 --> 00:23:07,720
Really eclectic. 
Which might speak a bit to the 

383
00:23:07,720 --> 00:23:11,000
way I design, actually. 
So I used to really play with 

384
00:23:11,000 --> 00:23:13,440
that when I was little and try 
things on and things. 

385
00:23:13,440 --> 00:23:17,320
But I I don't remember. 
I I certainly never thought I 

386
00:23:17,320 --> 00:23:19,280
wanted to design jewelry as my 
career. 

387
00:23:20,120 --> 00:23:23,120
And when she died, you obviously
inherited her jewelry. 

388
00:23:23,840 --> 00:23:27,840
Do you ever go back into her 
jewelry box and sort of look for

389
00:23:27,840 --> 00:23:30,760
inspiration there? 
A lot, all the time. 

390
00:23:31,120 --> 00:23:33,240
How interesting. 
Yeah, I note it all the time. 

391
00:23:33,440 --> 00:23:37,440
And it's so interesting, isn't 
it, how you know, very few ideas

392
00:23:37,440 --> 00:23:43,760
are truly original and you know,
there might be something that 

393
00:23:43,760 --> 00:23:46,480
reworked originals. 
Yeah, reworked. 

394
00:23:46,480 --> 00:23:50,760
Or different interpretation or 
scale, different scale, 

395
00:23:50,760 --> 00:23:53,520
different. 
So yes, I I go to it a lot 

396
00:23:53,520 --> 00:23:56,240
actually and and it's 
interesting every time you go to

397
00:23:56,240 --> 00:23:58,720
it you see something different 
you you have a different 

398
00:23:58,720 --> 00:24:00,680
perspective on on what's in 
there. 

399
00:24:00,760 --> 00:24:03,600
Yeah, how lovely. 
Do you keep it in its original? 

400
00:24:03,600 --> 00:24:04,800
Yes. 
Jewelry box? 

401
00:24:05,240 --> 00:24:08,680
Lovely. 
Being in the design world for so

402
00:24:08,680 --> 00:24:13,200
many years, have you ever felt 
that that being stylish was a 

403
00:24:13,200 --> 00:24:17,560
burden? 
Was was sort of important an 

404
00:24:17,560 --> 00:24:21,240
important part of who you are? 
Yes, I think. 

405
00:24:21,240 --> 00:24:23,840
I think. 
I do think it's the important 

406
00:24:23,840 --> 00:24:28,160
part of who of who you are, how 
you present yourself and most 

407
00:24:28,160 --> 00:24:31,480
importantly about it's about the
confidence thing. 

408
00:24:31,840 --> 00:24:35,560
Because until, I don't know if 
men feel like this, but I think 

409
00:24:35,560 --> 00:24:40,760
as a woman you don't really feel
dressed until you've until you 

410
00:24:40,760 --> 00:24:45,280
feel like it's pulled together 
and then you're kind of ready to

411
00:24:45,440 --> 00:24:49,960
face the day. 
And you asked me earlier about 

412
00:24:50,000 --> 00:24:53,320
what, you know, how I decide to 
get dressed in the morning. 

413
00:24:54,440 --> 00:24:57,040
Everything I own is very 
unfussy. 

414
00:24:57,200 --> 00:25:00,200
So I will never be wearing 
something that I've got to kind 

415
00:25:00,200 --> 00:25:02,360
of keep adjusting the bow or got
to. 

416
00:25:03,160 --> 00:25:06,840
I don't know. 
I just want it to be on over and

417
00:25:06,840 --> 00:25:12,040
not worry about it anymore. 
When do you feel you really 

418
00:25:12,280 --> 00:25:16,560
acquired your fashion mojo? 
God, I think I probably still 

419
00:25:16,560 --> 00:25:23,200
working on it. 
I think it's probably more 

420
00:25:23,200 --> 00:25:26,400
recent. 
Yeah, it's interesting how the 

421
00:25:26,720 --> 00:25:33,400
the more I talk to women about 
this, the later it can be. 

422
00:25:34,200 --> 00:25:38,360
But do you think that's because 
you kind of bit more confident 

423
00:25:38,360 --> 00:25:40,360
in yourself? 
Yes, I do. 

424
00:25:40,360 --> 00:25:45,720
And I think you, you turn 
inwards to a degree and you just

425
00:25:45,720 --> 00:25:50,920
say what works for me. 
And I and I love that when when 

426
00:25:50,920 --> 00:25:55,160
people ask advice, I just say, 
OK, start with how you're 

427
00:25:55,160 --> 00:25:59,560
feeling and then picture 
yourself in this event or that 

428
00:25:59,560 --> 00:26:03,840
event or walking down the aisle.
How do you want to feel when 

429
00:26:03,840 --> 00:26:08,200
you're walking down the aisle or
walking into that boardroom and 

430
00:26:08,320 --> 00:26:10,080
and take it from there? 
Yeah. 

431
00:26:10,560 --> 00:26:14,960
Yeah, talk about boardrooms. 
You and your husband John Famous

432
00:26:15,080 --> 00:26:19,800
famously created the jewellery 
brand Links of London in 1990, 

433
00:26:19,840 --> 00:26:23,200
same year as Amanda Wakeley. 
I remember coming to your very 

434
00:26:23,200 --> 00:26:28,800
first shop on the Fulham Rd. 
And then you sold it in 2006. 

435
00:26:29,400 --> 00:26:32,840
Do you think your style changed 
dramatically then? 

436
00:26:32,840 --> 00:26:35,840
Because you'd done a great deal?
Bravo. 

437
00:26:37,120 --> 00:26:40,560
When you know you weren't flat 
working flat out anymore, you're

438
00:26:40,560 --> 00:26:44,920
probably spending more time with
the kids, school gates, all of 

439
00:26:44,920 --> 00:26:48,080
that. 
Do you remember consciously 

440
00:26:48,080 --> 00:26:53,960
changing your dress sense? 
No, I don't because I I've 

441
00:26:53,960 --> 00:27:01,840
always been kind of smart casual
I guess in yeah, I I I in my 

442
00:27:01,840 --> 00:27:05,120
approach. 
So I don't, I think it's less 

443
00:27:05,120 --> 00:27:09,040
about that and more about, as we
just said, you know, more about 

444
00:27:09,720 --> 00:27:13,120
feeling more confident about 
what my style is, what I'm 

445
00:27:13,120 --> 00:27:16,120
comfortable because I absolutely
know if I try something on, it's

446
00:27:16,120 --> 00:27:17,560
like, Oh yes, this feels at 
home. 

447
00:27:18,360 --> 00:27:20,880
And I and the other thing might 
really, if not feel like home 

448
00:27:20,880 --> 00:27:22,840
despite the fact it had a lot of
hanger appeal. 

449
00:27:25,520 --> 00:27:26,440
Does that answer the? 
Question. 

450
00:27:26,600 --> 00:27:28,040
It does. 
It does. 

451
00:27:29,960 --> 00:27:33,840
Going on to to jewelry or you 
know you're a famous jewelry 

452
00:27:33,840 --> 00:27:41,720
designer, how, how do you feel 
about the mega brands now 

453
00:27:41,920 --> 00:27:46,200
muscling in on your your 
territory, I guess with monster 

454
00:27:46,200 --> 00:27:49,920
advertising budgets and even 
bigger price tags. 

455
00:27:49,920 --> 00:27:52,880
How does that how does that feel
to you? 

456
00:27:54,200 --> 00:28:00,320
Yeah, I mean it it's it's a 
difficult one because in one 

457
00:28:00,320 --> 00:28:05,600
way, you know, when we started 
in 2009, there was very, the 

458
00:28:05,600 --> 00:28:08,320
landscape was very, very 
different as you quite rightly 

459
00:28:08,320 --> 00:28:10,080
say. 
You know, there was very little 

460
00:28:10,080 --> 00:28:17,200
between links of London Silva, 
Cartier and the high Jewelers 

461
00:28:17,400 --> 00:28:20,400
where you where you really 
needed to spend, you know, 

462
00:28:20,400 --> 00:28:23,160
probably 6 figures to do 
something to get something that 

463
00:28:23,640 --> 00:28:27,080
wasn't what I deem is corporate 
jewelry. 

464
00:28:29,200 --> 00:28:30,360
So there was very little in 
between. 

465
00:28:30,520 --> 00:28:32,360
My goodness, the landscapes 
changed. 

466
00:28:34,280 --> 00:28:39,400
But it's frustrating in one way,
but in another way it's for 

467
00:28:39,400 --> 00:28:45,120
those for those women that don't
want to wear identifiable 

468
00:28:45,280 --> 00:28:48,120
pieces, albeit they may be more 
affordable than some of the 

469
00:28:48,120 --> 00:28:51,440
higher pieces that those those 
brands do. 

470
00:28:51,480 --> 00:28:56,760
I think in a way it's given them
permission to buy more of their 

471
00:28:56,760 --> 00:29:01,200
own jewelry, but quite a lot of 
those women don't want to, they 

472
00:29:01,200 --> 00:29:04,200
want to wear something that's 
much more personal that means 

473
00:29:04,200 --> 00:29:09,960
much more to them and is is kind
of designed in, do you know it 

474
00:29:09,960 --> 00:29:14,080
could be one or it could be very
small quantities, but so I think

475
00:29:14,240 --> 00:29:16,600
you know we can't compete. 
I mean there's no question about

476
00:29:16,600 --> 00:29:18,400
that. 
There's no, there's no 

477
00:29:19,000 --> 00:29:22,320
competition in terms of 
marketing spend etcetera, 

478
00:29:22,320 --> 00:29:25,280
etcetera. 
But you you created this 

479
00:29:25,280 --> 00:29:29,680
beautiful concept, I have to 
say, which I been lucky enough 

480
00:29:29,680 --> 00:29:34,520
to go on the journey of my life 
in Seven Charms, whereby you 

481
00:29:34,520 --> 00:29:37,840
make custom pieces for customers
who are inspired by different 

482
00:29:37,840 --> 00:29:40,880
moment, moments or chapters in 
their life. 

483
00:29:42,560 --> 00:29:46,080
How? 
How did that idea come about? 

484
00:29:46,960 --> 00:29:51,120
Do you know the really honest 
answers are absolutely loved as 

485
00:29:51,120 --> 00:29:54,960
a tile and discs and I thought 
as I was listening to it, I was 

486
00:29:54,960 --> 00:29:58,800
thinking I could so do this in 
jewelry because music's one 

487
00:29:58,800 --> 00:30:03,520
thing but jewelry is something 
that will be here forever and 

488
00:30:03,520 --> 00:30:07,440
will, you know, I really feel 
that jewelry is all about the 

489
00:30:07,440 --> 00:30:10,520
moment, what it means to you, 
why you got it on that 

490
00:30:10,520 --> 00:30:15,680
particular for that particular 
you know date or whatever memory

491
00:30:15,680 --> 00:30:18,920
it encompasses. 
So, so I was that's that's kind 

492
00:30:18,920 --> 00:30:20,920
of how it happened. 
I just thought I could make a 

493
00:30:20,920 --> 00:30:28,240
piece of jewelry for each stage 
in in people's lives and and it 

494
00:30:28,240 --> 00:30:32,200
will be here forever and you've 
probably seen that little 

495
00:30:32,200 --> 00:30:34,840
scrapbook that comes with. 
It which is beautiful. 

496
00:30:35,040 --> 00:30:38,680
And so, you know, for each 
Commission will make the 

497
00:30:38,680 --> 00:30:43,920
scrapbook and it's a true 18 
karat gold autobiography of 

498
00:30:43,920 --> 00:30:45,880
somebody's life. 
And so for me, that's just 

499
00:30:46,040 --> 00:30:48,880
there's something really special
about that which will last 

500
00:30:48,880 --> 00:30:51,080
forever. 
Talking about chapters in Your 

501
00:30:51,080 --> 00:30:55,480
Life, in 2013 you were awarded 
an MBE. 

502
00:30:56,000 --> 00:30:59,120
Congratulations. 
What did you wear to the palace?

503
00:31:00,320 --> 00:31:05,760
I wore a Roxander dress. 
Describe it to me. 

504
00:31:06,640 --> 00:31:08,640
Green, funny enough. 
Funny that. 

505
00:31:08,880 --> 00:31:10,560
Yeah, green. 
Very. 

506
00:31:10,560 --> 00:31:16,120
Just completely plain. 
And I had a what I had. 

507
00:31:16,240 --> 00:31:22,400
I had a hat that was made by a 
friend of mine, Vivian Sheriff. 

508
00:31:22,600 --> 00:31:27,600
Oh, yes. 
And she made the hat, and I had 

509
00:31:27,600 --> 00:31:30,400
some fabulous earrings and off I
went. 

510
00:31:31,080 --> 00:31:32,920
Fundamentally, who do you think 
you dressed for? 

511
00:31:32,920 --> 00:31:36,400
Yourself, Your husband? 
The event. 

512
00:31:36,840 --> 00:31:40,200
Myself, definitely myself. 
Because if I, you know, I keep 

513
00:31:40,200 --> 00:31:42,160
saying that. 
But if I if I don't feel 

514
00:31:42,160 --> 00:31:46,160
comfortable, I'm going to be 
miserable all day or all night. 

515
00:31:46,920 --> 00:31:49,240
Would you say you message 
through your clothes at all? 

516
00:31:50,080 --> 00:31:54,040
Probably, but subconsciously, I 
don't think I set out to do 

517
00:31:54,040 --> 00:31:58,120
that. 
I think I just set out to feel 

518
00:31:58,120 --> 00:32:03,400
really comfortable and kind of 
secure in my own clothes, if you

519
00:32:03,400 --> 00:32:07,520
like. 
Does your weight or perception 

520
00:32:07,520 --> 00:32:10,360
of your body affect the choice 
of what you wear? 

521
00:32:10,640 --> 00:32:15,960
Definitely. 100% And we don't, 
we all go do our little 

522
00:32:15,960 --> 00:32:21,320
fattenest is my bum fattenest. 
Who do you, who do you really 

523
00:32:21,320 --> 00:32:25,560
trust their opinion in terms of 
what you're wearing? 

524
00:32:28,840 --> 00:32:33,600
So I have I I have a friend of 
mine who's a stylist actually, 

525
00:32:33,600 --> 00:32:36,240
who called Sarah Price. 
I'll. 

526
00:32:36,360 --> 00:32:38,640
I'll ask her. 
Sometimes she'll help me. 

527
00:32:38,760 --> 00:32:40,480
And does she go shopping with 
you or do you? 

528
00:32:40,520 --> 00:32:42,360
Sometimes, no. 
Sometimes she'll go shopping 

529
00:32:42,360 --> 00:32:46,760
with me and or she'll, or I mean
more importantly, actually 

530
00:32:46,760 --> 00:32:50,440
she'll buy me or she'll pull 
things for me which I would look

531
00:32:50,440 --> 00:32:52,920
at and go Sarah, I am never 
gonna wear that. 

532
00:32:53,120 --> 00:32:57,200
Yeah, but she's really clever. 
And what's been really 

533
00:32:57,200 --> 00:33:01,080
interesting about that 
particular journey has been 

534
00:33:01,600 --> 00:33:05,840
that, you know, I I don't, I 
don't, I mean, I I might say 

535
00:33:05,880 --> 00:33:08,600
once a year, something like 
that, but I look back at the 

536
00:33:08,600 --> 00:33:12,680
clothes that we've bought 
together and all of them are 

537
00:33:12,680 --> 00:33:14,680
relevant now. 
All of them. 

538
00:33:14,800 --> 00:33:17,720
That's that's a real tick in the
box. 

539
00:33:17,720 --> 00:33:19,880
It's a real tick in the box. 
She does. 

540
00:33:19,880 --> 00:33:21,960
She'll just say you. 
The shapes change. 

541
00:33:21,960 --> 00:33:25,840
You've got to wear that with 
white trousers, not skinny 

542
00:33:25,840 --> 00:33:27,800
trousers or whatever. 
It's really interesting. 

543
00:33:27,880 --> 00:33:30,440
And would you say she ever takes
you out of your comfort zone or 

544
00:33:30,520 --> 00:33:33,840
often and and in a positive? 
Way. 

545
00:33:33,960 --> 00:33:35,680
Yeah. 
I'll, I'll, I'll look at 

546
00:33:35,680 --> 00:33:38,440
something and I'll go, I'm just 
not going to wear that and 

547
00:33:38,440 --> 00:33:42,440
she'll go on try it on. 
And I'm like, yeah, actually. 

548
00:33:42,560 --> 00:33:44,800
And then you see her a month 
later and you're living in it. 

549
00:33:45,000 --> 00:33:48,520
Yeah, I'll send her a text going
like, oh, this has just changed 

550
00:33:48,520 --> 00:33:51,880
my life. 
What would you say you reach for

551
00:33:51,880 --> 00:33:57,320
when you want to feel empowered?
Well, I think my jewelry, I 

552
00:33:57,320 --> 00:34:00,640
definitely do. 
I think, you know, whatever, 

553
00:34:00,720 --> 00:34:04,520
whatever you're wearing and a 
really good pair of earrings is 

554
00:34:04,640 --> 00:34:09,280
great, a really good, you know, 
one thing here, you know you've 

555
00:34:09,280 --> 00:34:12,960
got really simple clothes on, 
but that just, it just looks 

556
00:34:12,960 --> 00:34:16,639
great and that. 
Just it transforms, it doesn't. 

557
00:34:16,679 --> 00:34:19,679
It well, as you said it, it 
transforms or it just elevates, 

558
00:34:19,679 --> 00:34:24,360
or it just makes you feel good. 
Would you consider you have a 

559
00:34:24,360 --> 00:34:28,639
style icon? 
I knew you were going to ask me 

560
00:34:28,639 --> 00:34:32,560
this. 
And it is one of the regulars. 

561
00:34:32,719 --> 00:34:35,760
Absolutely. 
I I've really thought about it 

562
00:34:35,760 --> 00:34:39,440
and I think somebody like 
Talitha Getty. 

563
00:34:40,520 --> 00:34:44,000
Wow. 
So I think she's super elegant, 

564
00:34:44,719 --> 00:34:49,920
kind of pretty timeless, bit 
bohemian, and she doesn't have, 

565
00:34:50,239 --> 00:34:53,600
it's not a kind of, you know, 
because you want to say Audrey 

566
00:34:53,600 --> 00:34:57,400
Hepburn, but I wish, you know? 
Yes, but you're not Audrey 

567
00:34:57,440 --> 00:35:00,720
Hepburn. 
But you know, yeah, I think she 

568
00:35:00,720 --> 00:35:04,440
was just super stylish actually.
And so yeah. 

569
00:35:04,600 --> 00:35:07,320
And had that Eclectus. 
Very eclectic. 

570
00:35:07,360 --> 00:35:09,920
And if you look at my wardrobe, 
it's pretty eclectic. 

571
00:35:10,840 --> 00:35:14,480
So yeah, I think Talitha Getty. 
Lovely, lovely. 

572
00:35:16,360 --> 00:35:22,120
If I were to ask someone to sum 
up your style in three words, 

573
00:35:22,120 --> 00:35:28,720
your style DNA, what 3 words 
would you want that person to 

574
00:35:28,720 --> 00:35:34,720
say Anoushka's style is? 
Well, I'd like to say style if 

575
00:35:34,720 --> 00:35:45,040
that'd be helpful, I'd like to 
say, I mean it depends how they 

576
00:35:45,040 --> 00:35:49,840
use the word eclectic because 
that could be, it could be like 

577
00:35:49,840 --> 00:35:51,920
that's that she's got absolutely
no clue it all. 

578
00:35:52,000 --> 00:35:55,560
Works, but I would use that word
eclectic for you and I think and

579
00:35:55,560 --> 00:35:57,240
I think it's a very positive 
word. 

580
00:35:57,880 --> 00:35:59,440
OK, well that's that's OK. 
What? 

581
00:35:59,600 --> 00:36:00,560
What would you give me? 
The. 

582
00:36:00,560 --> 00:36:03,440
The? 
Question is to you, so I'm too 

583
00:36:03,800 --> 00:36:05,480
down. 
Actually too down. 

584
00:36:05,840 --> 00:36:08,040
One to go, I I don't know what 
the, I don't know what the 

585
00:36:08,040 --> 00:36:15,520
actual word is, but I think 
quite kind of structured as 

586
00:36:15,520 --> 00:36:18,480
well. 
And why do I say that? 

587
00:36:18,480 --> 00:36:24,520
It doesn't really matter if it's
a floaty dress, it's still kind 

588
00:36:24,520 --> 00:36:27,360
of, it still can be structured. 
You know, what I'm wearing now 

589
00:36:27,360 --> 00:36:30,000
is still quite structured. 
So it feels like it's pulled, 

590
00:36:30,000 --> 00:36:33,240
quite pulled together. 
Yes, like that. 

591
00:36:33,520 --> 00:36:35,400
But actually, I'm really wanting
you to tell me. 

592
00:36:35,400 --> 00:36:37,520
Afterwards. 
Afterwards. 

593
00:36:37,840 --> 00:36:41,160
Actually, I think, I think I 
wouldn't be 1,000,000 miles off 

594
00:36:41,160 --> 00:36:44,880
those 3. 
Do you have one item of clothing

595
00:36:44,880 --> 00:36:49,240
that means the most to you? 
Can it be my engagement ring? 

596
00:36:49,240 --> 00:36:51,360
Because that's what really means
most to me. 

597
00:36:51,600 --> 00:36:54,560
Yeah. 
That's really what I I I it was 

598
00:36:54,560 --> 00:36:56,680
the first piece of jewelry I 
ever designed. 

599
00:36:57,000 --> 00:36:59,080
I was going to say, did you 
design it yourself? 

600
00:36:59,080 --> 00:37:00,640
It was the first piece I 
designed. 

601
00:37:00,640 --> 00:37:04,320
And when I designed it, I I 
guess, I guess this is my 

602
00:37:04,320 --> 00:37:06,840
approach to designing jewelry. 
But I didn't realize that at the

603
00:37:06,840 --> 00:37:09,080
time. 
I knew I wanted to wear it 

604
00:37:09,240 --> 00:37:10,800
absolutely. 
Every day. 

605
00:37:10,800 --> 00:37:13,280
Yeah, which I have done 
literally every day. 

606
00:37:13,680 --> 00:37:16,440
So therefore it was very 
practical. 

607
00:37:16,440 --> 00:37:19,600
You can see it's kind of very, 
very flat. 

608
00:37:20,840 --> 00:37:22,960
You know, there are no claws 
that things are going to get 

609
00:37:22,960 --> 00:37:27,320
stuck in. 
And I I have literally worn it 

610
00:37:27,320 --> 00:37:29,520
every day. 
Never thought I was going to 

611
00:37:29,520 --> 00:37:31,000
have a Ruby. 
I thought I was going to have an

612
00:37:31,000 --> 00:37:34,040
emerald until I realized that 
once you put stones on your 

613
00:37:34,040 --> 00:37:37,160
skin, you kind of quite quickly 
see what works. 

614
00:37:37,160 --> 00:37:39,920
What doesn't work? 
Anyway, it's a rather dirty 

615
00:37:39,920 --> 00:37:44,120
looking Ruby today, but that's 
the thing I I wear every day. 

616
00:37:44,360 --> 00:37:46,240
I love that. 
And did you choose the Ruby 

617
00:37:46,240 --> 00:37:49,280
together? 
Yeah, tears it together. 

618
00:37:49,720 --> 00:37:52,040
And then you added a lot of 
diamonds. 

619
00:37:52,120 --> 00:37:54,960
I've added a bit. 
I've added more now because 

620
00:37:54,960 --> 00:37:56,920
that's the middle bit. 
Brilliant. 

621
00:37:56,920 --> 00:37:58,520
So the middle bit's the original
bit. 

622
00:37:58,880 --> 00:38:01,920
And then I thought, you know, 33
years, four children later, 

623
00:38:02,240 --> 00:38:03,840
bigger is better. 
Bigger is better. 

624
00:38:04,360 --> 00:38:09,400
Anyway, so I thought I'd the. 
Ring that kept growing and now 

625
00:38:09,680 --> 00:38:14,800
on to planning and we've talked 
about having a stylist, which I 

626
00:38:14,800 --> 00:38:22,360
think is is really interesting. 
And as a designer, do you have a

627
00:38:22,680 --> 00:38:27,360
a sort of design uniform, sort 
of clothes that you can 

628
00:38:27,480 --> 00:38:31,400
effortlessly put on every day so
that you can focus on designing 

629
00:38:31,400 --> 00:38:36,640
jewelry? 
I think it's not very, it's not 

630
00:38:36,640 --> 00:38:39,960
very original, but I think a 
really good pair of jeans, I 

631
00:38:39,960 --> 00:38:41,360
think. 
Who'd you go to for a really 

632
00:38:41,360 --> 00:38:43,480
good pair of jeans? 
Well, it depends a bit. 

633
00:38:44,720 --> 00:38:47,040
I go to frame. 
Yeah. 

634
00:38:47,800 --> 00:38:49,520
I think mother sometimes. 
Yeah. 

635
00:38:50,440 --> 00:38:54,360
Those are the two I I. 
Think so Jeans and. 

636
00:38:55,000 --> 00:38:57,160
Jeans. 
Yeah, I'm afraid. 

637
00:38:57,400 --> 00:39:03,120
Great white shirt. 
Love it, But also in terms of 

638
00:39:03,120 --> 00:39:07,520
setting off jewelry, the 
understatement of a beautiful 

639
00:39:07,520 --> 00:39:10,720
white shirt and a pair of jeans 
and then great jewelry. 

640
00:39:10,800 --> 00:39:13,920
I mean that's it. 
You're set to go great kind of 

641
00:39:14,200 --> 00:39:17,960
cocktail ring or great pair of 
earrings and then you can go 

642
00:39:17,960 --> 00:39:22,520
anywhere really. 
That all sounds gorgeous, but 

643
00:39:22,520 --> 00:39:26,280
would you say you'd had a 
specific worst fashion moment? 

644
00:39:26,640 --> 00:39:29,880
Oh God, I've had lots of it. 
That Laura Ashley moment was not

645
00:39:29,880 --> 00:39:30,440
a good one. 
I have. 

646
00:39:31,000 --> 00:39:36,000
To say that was as a child, as 
an adult. 

647
00:39:36,120 --> 00:39:37,920
Have I had a worse fashion 
moment? 

648
00:39:39,360 --> 00:39:41,920
I mean, I think that I can't 
think of one very specifically, 

649
00:39:41,920 --> 00:39:46,040
but I would think there have 
been lots and my children. 

650
00:39:46,920 --> 00:39:48,520
I mean, Chloe will say. 
What? 

651
00:39:49,160 --> 00:39:51,360
What are? 
You thinking of? 

652
00:39:52,520 --> 00:39:55,800
I just can't remember, but quite
reasonably often I'd say. 

653
00:39:56,440 --> 00:39:58,560
And do you listen to their 
opinion? 

654
00:39:58,840 --> 00:40:00,760
Yeah, Chloe went for Chanel for 
quite a long time. 

655
00:40:00,800 --> 00:40:02,600
So I'm like, you listen, I 
listen. 

656
00:40:02,680 --> 00:40:07,520
Yeah, she's super stylish. 
I know you're a seasoned and 

657
00:40:07,520 --> 00:40:11,440
passionate traveller. 
Do you pay particular attention 

658
00:40:11,440 --> 00:40:13,920
to what your travel look will 
be? 

659
00:40:15,720 --> 00:40:18,360
Well, I I mean, and do I? 
Yes, I do. 

660
00:40:18,360 --> 00:40:22,480
I want to be comfortable and 
maybe I'm just really old 

661
00:40:22,480 --> 00:40:25,720
fashioned, but I I I want to be 
quite smart. 

662
00:40:25,720 --> 00:40:28,280
I normally wear a jacket. 
I normally wear a jacket with 

663
00:40:28,280 --> 00:40:30,760
lots of pockets because I've 
kind of got this thing. 

664
00:40:30,760 --> 00:40:32,760
Now I don't want to carry a bag 
very much. 

665
00:40:33,360 --> 00:40:36,160
So I'll have something which has
got pockets which put the 

666
00:40:36,160 --> 00:40:37,600
passport and all of those 
things. 

667
00:40:37,600 --> 00:40:44,240
So I it's quite a practical 
approach, but I'd never go to 

668
00:40:44,240 --> 00:40:48,400
the airport in kind of, you 
know, leggings and I just, I 

669
00:40:48,400 --> 00:40:51,560
just wouldn't. 
I think that goes back to being 

670
00:40:51,560 --> 00:40:52,680
very fat, maybe. 
Oh. 

671
00:40:52,720 --> 00:40:56,160
Stop it. 
So not good Packer. 

672
00:40:56,160 --> 00:40:59,760
Bad Packer. 
Getting better Packer. 

673
00:41:01,440 --> 00:41:04,720
What luggage do you use? 
East Pack. 

674
00:41:05,560 --> 00:41:06,960
Brilliant, aren't they? 
Brilliant. 

675
00:41:07,160 --> 00:41:09,200
I discovered E Pack a couple of 
years ago. 

676
00:41:09,200 --> 00:41:12,520
And brilliant. 
I mean, I love my wheat on, but 

677
00:41:12,800 --> 00:41:15,880
East Pack get the Vote E pack. 
Light easy, yeah. 

678
00:41:17,000 --> 00:41:19,440
Do you plan your holiday? 
Looks very carefully. 

679
00:41:21,200 --> 00:41:24,520
Again, I'm getting better at it.
So because I've lost my luggage 

680
00:41:24,520 --> 00:41:29,400
so many times since COVID that 
now I have to try and at least 

681
00:41:29,400 --> 00:41:31,680
get kind of. 
I've just been away recently and

682
00:41:31,680 --> 00:41:36,400
luckily I had three days worth 
of things in my suitcase that I 

683
00:41:36,400 --> 00:41:40,360
could wear. 
So, and I think I'm trying 

684
00:41:40,440 --> 00:41:46,960
really trying to kind of dress 
more, more you know, so that all

685
00:41:46,960 --> 00:41:51,760
everything works together. 
Lots of outfits for not too many

686
00:41:51,760 --> 00:41:56,160
pieces. 
Sounds trying, trying, I hasten 

687
00:41:56,160 --> 00:41:59,200
to add. 
When you travel, do you find 

688
00:41:59,200 --> 00:42:03,880
yourself consciously seeking out
local jewelry designers or 

689
00:42:04,320 --> 00:42:09,360
fashion designers? 
I much I I weirdly, I shop much 

690
00:42:09,360 --> 00:42:14,200
more when I'm traveling than 
than in London because I don't, 

691
00:42:14,400 --> 00:42:17,560
you know, otherwise It's so the 
whole thing's so insane, isn't 

692
00:42:17,560 --> 00:42:18,480
it? 
Wherever you go. 

693
00:42:18,880 --> 00:42:22,240
Have you had any sort of 
surprising destinations where 

694
00:42:22,240 --> 00:42:26,640
you've got to and thought, God, 
this is so rich? 

695
00:42:28,600 --> 00:42:30,360
Well, I mean, it depends what 
I'm looking for. 

696
00:42:30,360 --> 00:42:34,560
But I'm in Guatemala for color. 
Like, I thought I'd never see 

697
00:42:34,560 --> 00:42:39,120
color like I had in India. 
But Guatemala is on a whole 

698
00:42:39,160 --> 00:42:41,000
similar level. 
It's incredible. 

699
00:42:41,920 --> 00:42:46,440
So that's amazing. 
So I mean, there's so many 

700
00:42:46,440 --> 00:42:50,480
places, you know, Ethiopia, I 
mean, they're so beautiful, the 

701
00:42:50,480 --> 00:42:54,360
people and so elegant, just in 
white and just beautiful. 

702
00:42:55,080 --> 00:42:58,760
So there are lots of lots of 
different places for different. 

703
00:43:01,280 --> 00:43:04,120
Coming on to your wardrobe 
secrets, would you say you've 

704
00:43:04,120 --> 00:43:09,080
got a a guilty secret brand? 
Connolly. 

705
00:43:09,880 --> 00:43:13,680
Oh, how Sublime is. 
Connolly. 

706
00:43:14,240 --> 00:43:15,400
Yeah. 
Connolly. 

707
00:43:15,520 --> 00:43:16,920
Guilty secret. 
OK, then. 

708
00:43:17,040 --> 00:43:18,160
That's a very. 
Tense. 

709
00:43:18,160 --> 00:43:19,600
Guilty, yeah. 
It is. 

710
00:43:19,760 --> 00:43:23,880
I go and pretend to buy John for
things and they were just have a

711
00:43:23,880 --> 00:43:26,240
little look have. 
You have you ever justified 

712
00:43:26,240 --> 00:43:29,240
something on a pounds per Ware 
at Connolly? 

713
00:43:31,200 --> 00:43:32,880
Yeah, I think I do. 
I think I have to. 

714
00:43:35,080 --> 00:43:38,920
I have to, but actually it is 
quite good per wear. 

715
00:43:39,880 --> 00:43:40,800
It is. 
It is. 

716
00:43:40,840 --> 00:43:44,160
You're right. 
Coming on to values. 

717
00:43:44,680 --> 00:43:47,400
What's your approach to 
sustainable fashion? 

718
00:43:49,240 --> 00:43:54,560
So I I'm really, really trying 
to buy much less, less and 

719
00:43:54,560 --> 00:43:58,720
better. 
So I'm, I go to Zara 

720
00:43:58,720 --> 00:44:01,720
occasionally, but I no longer go
to pop in for two or three 

721
00:44:01,760 --> 00:44:06,800
things just because you know 
jewelry obviously what I do find

722
00:44:06,800 --> 00:44:10,960
jewelry is truly sustainable in 
that it will be here from now 

723
00:44:10,960 --> 00:44:18,040
till forever and I'm, you know, 
I'm a real, I don't like plated 

724
00:44:18,040 --> 00:44:20,920
jewelry at all. 
Because. 

725
00:44:21,400 --> 00:44:24,120
Well, because if you've got 
something that's gold plated, 

726
00:44:24,120 --> 00:44:28,040
looks like gold, you know at the
end of the day it will wear off 

727
00:44:28,360 --> 00:44:32,200
and quite often people don't 
realize cause because it doesn't

728
00:44:32,200 --> 00:44:35,400
mean it's inexpensive. 
You know, you might buy a gold 

729
00:44:35,400 --> 00:44:39,840
plated beautiful necklace and it
might cost you hundreds of 

730
00:44:39,840 --> 00:44:43,800
pounds, but I don't think people
realize it's gold plate. 

731
00:44:43,800 --> 00:44:47,160
And then when you swam a few 
times and it sits next to your 

732
00:44:47,160 --> 00:44:51,920
skin, the gold will come off. 
And then effectively, unless 

733
00:44:51,920 --> 00:44:55,480
it's replated and most people 
don't do that, it's landfill. 

734
00:44:55,840 --> 00:44:59,040
You know, and why don't most 
people replate? 

735
00:44:59,280 --> 00:45:01,520
Because they don't. 
They're unaware that it can be 

736
00:45:01,520 --> 00:45:04,040
done. 
I think they are unaware that it

737
00:45:04,040 --> 00:45:07,480
can be done. 
I mean, I I I had a girl who was

738
00:45:07,480 --> 00:45:10,920
doing some work for me recently 
and she said, oh, I never wear 

739
00:45:10,920 --> 00:45:14,080
that anymore because it's kind 
of the colors all gone off it. 

740
00:45:14,560 --> 00:45:16,560
So I'm I'm like, we'll just get 
it replated. 

741
00:45:17,720 --> 00:45:19,800
Hadn't even occurred to her. 
She didn't. 

742
00:45:19,800 --> 00:45:23,040
She just didn't know. 
I was staggered that she didn't 

743
00:45:23,040 --> 00:45:27,960
know that it was gold plate. 
She'd spent a lot of money, and 

744
00:45:27,960 --> 00:45:31,600
yet it's gold plate anyway, so 
sustainability and jewelry is 

745
00:45:31,600 --> 00:45:34,200
something that's important. 
What do you do with your clothes

746
00:45:34,200 --> 00:45:38,360
when you've had enough of them? 
I will give them to a charity 

747
00:45:38,360 --> 00:45:40,360
shop. 
Do you ever sell them? 

748
00:45:42,040 --> 00:45:44,600
No, I don't sell them. 
I don't sell them. 

749
00:45:44,880 --> 00:45:49,520
It's yeah, maybe I'm just lazy, 
but now I really, and I'm very 

750
00:45:49,520 --> 00:45:50,920
involved in the Prince's Trust. 
Yeah. 

751
00:45:51,240 --> 00:45:53,600
And I and some of those, I can't
remember the name of the 

752
00:45:53,600 --> 00:45:57,680
charity, but you know where they
will give give the clothes to 

753
00:45:57,680 --> 00:46:00,320
young people who are who are 
needing to know how to go to 

754
00:46:00,320 --> 00:46:01,640
their first interview. 
Smart. 

755
00:46:01,640 --> 00:46:03,440
Works exactly smart. 
Works. 

756
00:46:03,440 --> 00:46:04,920
Love that charity. 
Love that. 

757
00:46:05,120 --> 00:46:06,200
Just brilliant. 
Yeah. 

758
00:46:06,200 --> 00:46:08,120
So I I do that quite a lot. 
Yeah. 

759
00:46:08,840 --> 00:46:14,280
Would you ever consider renting?
I haven't considered renting. 

760
00:46:15,840 --> 00:46:18,480
I suspect there's a whole load 
of admin involved in renting. 

761
00:46:20,200 --> 00:46:23,880
I think I think you're right and
it sounds like you hold on to 

762
00:46:23,880 --> 00:46:25,480
your clothes. 
I love my clothes, yeah. 

763
00:46:25,560 --> 00:46:28,480
No. 
And I I, you know, I I mean, so 

764
00:46:28,520 --> 00:46:30,640
I wouldn't not consider renting 
on principle. 

765
00:46:30,800 --> 00:46:34,640
Yeah, it's not about that. 
It's just about just the admin. 

766
00:46:34,800 --> 00:46:37,760
And also I think you only get it
for three or four days or 

767
00:46:37,760 --> 00:46:39,680
something. 
So what happens if it doesn't 

768
00:46:39,680 --> 00:46:42,040
fit, or it does it, or look 
dreadful in it? 

769
00:46:42,040 --> 00:46:47,040
And then I'm back to square one.
What is the oldest piece in your

770
00:46:47,040 --> 00:46:50,240
wardrobe that's. 
A really good question. 

771
00:46:50,280 --> 00:46:53,800
I've got, I've got lots, I've 
got lots of my mother's clothes.

772
00:46:55,440 --> 00:46:57,760
You wouldn't have thought so 
from what I said earlier, but 

773
00:46:58,120 --> 00:47:00,480
actually. 
And clothes that you wear. 

774
00:47:00,640 --> 00:47:02,480
Yeah, clothes. 
No, no clothes I really wear. 

775
00:47:02,680 --> 00:47:04,680
I've got quite a lot of clothes 
in the dressing up cupboard that

776
00:47:04,680 --> 00:47:07,720
belong to her too. 
Favorite favorite piece of hers 

777
00:47:07,720 --> 00:47:13,040
that you wear to her? 
I've got a rather beautiful EVE 

778
00:47:13,040 --> 00:47:17,280
Sauneron blazer blazer made of. 
It sounds absolutely ghastly, 

779
00:47:17,280 --> 00:47:20,240
but it's gorgeous. 
It's kind of lavender noire 

780
00:47:20,720 --> 00:47:23,240
silk, I think. 
Stiffer than silk. 

781
00:47:24,240 --> 00:47:26,160
And what sort of era would you 
say that's from? 

782
00:47:26,160 --> 00:47:27,760
Well. 
I think it's probably kind of 

783
00:47:28,160 --> 00:47:29,720
70s, yeah. 
Yeah. 

784
00:47:30,320 --> 00:47:33,040
Anyway, I I, I, I don't. 
I can't wear it very often, but 

785
00:47:33,040 --> 00:47:35,960
I absolutely love it and it 
really makes me think of her. 

786
00:47:36,120 --> 00:47:38,880
I was going to say, does it 
bring you closer to? 

787
00:47:39,000 --> 00:47:42,160
It it definitely does. 
How lovely, How lovely. 

788
00:47:42,960 --> 00:47:46,960
Well, on that happy note, let's 
turn some fire questions. 

789
00:47:48,920 --> 00:47:52,520
What fashion advice would you 
give your 20 year old self? 

790
00:47:53,680 --> 00:47:57,360
Keep it simple. 
Fashion or beauty trend you 

791
00:47:57,360 --> 00:48:04,120
would consign to room 101. 
Rah rah skirts. 

792
00:48:05,560 --> 00:48:09,280
Your last impulse buy. 
Oh, impulse buy. 

793
00:48:10,160 --> 00:48:15,200
Oh, it'll be a pair of shoes. 
Views on tattoos. 

794
00:48:15,800 --> 00:48:18,360
Ghastly. 
Beauty treatment you couldn't 

795
00:48:18,360 --> 00:48:21,800
give up. 
Not many blue beauty treatments 

796
00:48:21,800 --> 00:48:24,040
go here. 
Afraid I I could do. 

797
00:48:24,040 --> 00:48:27,800
Was taking some up, I think. 
High End or High Street? 

798
00:48:29,360 --> 00:48:31,480
Mix. 
Bling or bear? 

799
00:48:31,840 --> 00:48:37,160
Well, obviously bling. 
Minimalism or maximalism? 

800
00:48:37,320 --> 00:48:40,360
Minimalism. 
Couture or charity shop? 

801
00:48:43,480 --> 00:48:46,480
Nice to go to Couture, but do 
you know charity shop too? 

802
00:48:46,720 --> 00:48:48,360
Both. 
Crocs. 

803
00:48:48,360 --> 00:48:50,280
Cute or puke? 
Oh, puke. 

804
00:48:51,120 --> 00:48:53,440
Sneakers or stilettos? 
Sneakers. 

805
00:48:54,040 --> 00:48:56,440
Skinnies or boyfriends or wide 
legs? 

806
00:48:56,680 --> 00:48:59,240
Wide legs. 
Body con or boho? 

807
00:48:59,800 --> 00:49:03,000
Boho. 
Party wear or PJS? 

808
00:49:03,440 --> 00:49:06,640
PJS. 
Cashmere or cotton? 

809
00:49:08,000 --> 00:49:10,640
Both. 
Hoarder or editor? 

810
00:49:13,160 --> 00:49:18,600
Hoarder, charity shop or resale?
Charity shop. 

811
00:49:19,320 --> 00:49:23,280
Shapewear or sexy lingerie? 
You know, sadly for John 

812
00:49:23,280 --> 00:49:26,920
Shapewear. 
Tights or stockings? 

813
00:49:28,160 --> 00:49:30,560
Stockings. 
Bikini on one piece. 

814
00:49:30,680 --> 00:49:35,280
One piece. 
Trilby or Tracy Trilby. 

815
00:49:36,040 --> 00:49:40,280
And finally, one last question. 
At the end of the day, what do 

816
00:49:40,280 --> 00:49:43,160
you or don't you wear in bed? 
I just wear my jewellery. 

817
00:49:44,000 --> 00:49:46,680
All of it. 
A bit like poco Chanel. 

818
00:49:46,960 --> 00:49:52,200
Just #5 love that Anushka. 
Thank you so much. 

819
00:49:52,200 --> 00:49:56,600
What fun to chat all things 
style and jewelry with you 

820
00:49:56,600 --> 00:49:57,560
today. 
Thank you. 

821
00:49:57,680 --> 00:49:59,360
Thank you. 
I've got a lot of our questions 

822
00:49:59,360 --> 00:50:00,040
to ask you now.
