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You can also book your 22 00:01:20,560 --> 00:01:22,480 treatments online via their website. 23 00:01:23,000 --> 00:01:26,400 It is super simple to use and when you book, use the code 24 00:01:26,400 --> 00:01:29,520 style DNA for £20 off your first treatment. 25 00:01:30,560 --> 00:01:34,040 Today I'm going on a style journey with the founder, global 26 00:01:34,040 --> 00:01:36,880 Editor in chief and publisher of 10 Magazine. 27 00:01:37,400 --> 00:01:41,720 The woman who, in my opinion, is truly the most passionate editor 28 00:01:41,720 --> 00:01:46,400 in fashion, The inimitable and fabulously energetic Sepia 29 00:01:46,400 --> 00:01:49,440 Nafiti Apostolu. Finally, we've made this. 30 00:01:49,800 --> 00:01:51,520 I know. I mean, we've been in each 31 00:01:51,520 --> 00:01:54,840 other's universe. For God, so long, so long. 32 00:01:55,160 --> 00:01:57,000 Just trying to remember when we first started. 33 00:01:57,000 --> 00:02:01,800 Working together, it was the late naughties and we worked 34 00:02:01,800 --> 00:02:06,440 together on my lookbook shows. I and I, I loved it. 35 00:02:06,440 --> 00:02:08,320 I mean, talking shows. Yeah. 36 00:02:08,360 --> 00:02:13,480 You're just back from the circus that is New York, Milan, Paris. 37 00:02:13,920 --> 00:02:15,320 London. London, yeah. 38 00:02:15,760 --> 00:02:19,400 I mean, during COVID, we all really believed it. 39 00:02:19,400 --> 00:02:21,360 We're going to be different. We were all going to have these 40 00:02:21,360 --> 00:02:25,360 virtual experiences be sent goggles at home and watch them 41 00:02:25,360 --> 00:02:29,240 on our We had this belief it was going to nothing change. 42 00:02:29,520 --> 00:02:33,600 I mean, if anything with the crew shows now it's even more 43 00:02:33,600 --> 00:02:37,960 intense. And the thing that you suffer 44 00:02:37,960 --> 00:02:40,880 really badly from is the experiences are amazing, but you 45 00:02:40,880 --> 00:02:45,040 just feel like you're never off the plane because you're going 46 00:02:45,040 --> 00:02:49,320 from 1:00 amazing cruise event to the next so. 47 00:02:49,680 --> 00:02:55,160 Would you say the cruise events have almost become more dramatic 48 00:02:55,160 --> 00:02:57,000 and important than the couture shows? 49 00:02:57,280 --> 00:03:01,200 You know, they become something honestly that create a world 50 00:03:01,200 --> 00:03:03,480 that you're immersed in by that designer. 51 00:03:03,720 --> 00:03:09,720 And it's so much richer than going to six shows a day in the 52 00:03:09,720 --> 00:03:14,040 rain, trawling, trying to get there, being pushed and shoved. 53 00:03:14,360 --> 00:03:19,040 It's so much more enriching as an experience. 54 00:03:19,280 --> 00:03:22,240 So you really do want to have that experience. 55 00:03:22,760 --> 00:03:25,720 I mean, it's impossible for designers, all designers to do 56 00:03:25,720 --> 00:03:28,960 this, but the ones that can and that do it well, I mean, 57 00:03:29,320 --> 00:03:35,320 famously, and you know, the ones that started this were Chanel 58 00:03:35,320 --> 00:03:38,200 and Karl Eichfeld. You know, that's so many that he 59 00:03:38,200 --> 00:03:41,040 created. It leaves an imprint in your 60 00:03:41,040 --> 00:03:45,120 memory that you don't have with everything else you experience. 61 00:03:45,360 --> 00:03:48,280 I mean, maybe with a John Galliano show because that's 62 00:03:48,280 --> 00:03:53,400 also immersive, even if it's during that show week, you know, 63 00:03:53,520 --> 00:03:57,720 and some designers do give you that, you know, Ray Kakuba, you 64 00:03:57,720 --> 00:04:02,040 know, John always had done. But, you know, shows become 65 00:04:02,040 --> 00:04:06,320 harder and harder for designers. They're so expensive, so 66 00:04:06,320 --> 00:04:09,000 expensive. And if you're not getting a 67 00:04:09,000 --> 00:04:12,680 return on that, you're, you're hemorrhaging money from your 68 00:04:12,680 --> 00:04:15,920 world that's necessary for production, for distribution, 69 00:04:16,079 --> 00:04:20,360 for sales. It's just, you know, so, so the 70 00:04:20,360 --> 00:04:24,040 money men are quite rightly make a decision, make a choice. 71 00:04:24,320 --> 00:04:27,960 Why do you think it was that the cruise shows in particular 72 00:04:27,960 --> 00:04:32,280 became the thing? Because the social media imprint 73 00:04:32,280 --> 00:04:36,840 of a takeover 3 days of a group of journalists, there's not many 74 00:04:36,840 --> 00:04:42,760 of us are on there, you know, from each region, 10, maximum 12 75 00:04:43,160 --> 00:04:45,560 people. But you're creating content 76 00:04:45,560 --> 00:04:51,240 that's dedicated to that brand. You become a sort of a 77 00:04:51,240 --> 00:04:56,440 communication for the brand, for the designer about that moment 78 00:04:56,440 --> 00:05:00,600 for three full days. But why was it cruise in 79 00:05:00,600 --> 00:05:04,440 particular, rather than spring sulay or autumn winter? 80 00:05:04,840 --> 00:05:07,320 It's slow the season. It gives people more time. 81 00:05:07,680 --> 00:05:09,880 It's about how long it's going to live on the shop. 82 00:05:09,880 --> 00:05:12,560 Yeah, Floor 4. I mean, it's quite practical. 83 00:05:12,560 --> 00:05:15,480 Yeah, the reasoning behind it is very practical. 84 00:05:15,760 --> 00:05:19,920 Those collections live on the shop floor longer than the main 85 00:05:19,920 --> 00:05:20,440 line. Yeah. 86 00:05:20,800 --> 00:05:23,800 It's where they make their most profit, so it makes sense. 87 00:05:23,800 --> 00:05:27,040 Invest the money in the right places and they'll get the 88 00:05:27,040 --> 00:05:30,080 return and I think that's what designers have experienced. 89 00:05:30,400 --> 00:05:33,120 Because they are extraordinary events. 90 00:05:33,160 --> 00:05:36,560 So many beautiful experiences. There's some designers that do 91 00:05:36,560 --> 00:05:39,640 it so well, you know, Carl. Always. 92 00:05:40,800 --> 00:05:43,720 Who else do you think is? Doing, I mean, my most beautiful 93 00:05:44,560 --> 00:05:50,080 and actually inspired us interviewing this composer was 94 00:05:50,360 --> 00:05:54,920 Kim Jones taking us to Egypt to see his menswear collection with 95 00:05:54,920 --> 00:05:59,080 the pyramids in the background and this amazing laser show with 96 00:05:59,080 --> 00:06:03,000 Max Richter playing. Oh, when the bar out is such a 97 00:06:03,000 --> 00:06:05,040 memory. And you know, because you have 98 00:06:05,040 --> 00:06:10,000 music, you have the, the, the pyramids, I mean as a backdrop. 99 00:06:10,800 --> 00:06:15,400 I feel sad when people don't capitalise on where they've 100 00:06:15,400 --> 00:06:18,680 taken you because sometimes you go to place and you think, have 101 00:06:18,680 --> 00:06:21,160 you taken us to this? We could have done this 102 00:06:21,400 --> 00:06:24,840 anywhere, I mean. You're just like from spring, 103 00:06:24,840 --> 00:06:28,120 summer 25. How many shows did you see this 104 00:06:28,120 --> 00:06:31,480 season? You know, I in my old age, in my 105 00:06:31,480 --> 00:06:34,600 long experience of life in fashion, it's middle you. 106 00:06:34,600 --> 00:06:36,160 Yeah, middle youth. Middle youth. 107 00:06:36,160 --> 00:06:37,360 I'm going to live to be an hundred. 108 00:06:37,680 --> 00:06:40,120 I've learnt to be more selective. 109 00:06:40,160 --> 00:06:45,040 Obviously people that support me, I'd love to support back. 110 00:06:45,040 --> 00:06:48,400 So you do attend, you know, make sure you have to go to those, 111 00:06:48,760 --> 00:06:51,200 but also forage for new designers. 112 00:06:51,360 --> 00:06:53,000 You do. You're like, oh, who's new? 113 00:06:53,000 --> 00:06:55,000 What should we go and see? What should we do? 114 00:06:55,280 --> 00:06:58,360 Who should we meet? So even in the the gaps in 115 00:06:58,360 --> 00:07:02,800 between, there's going to see young designers going to their 116 00:07:02,800 --> 00:07:05,600 studios. But also the thing that we do 117 00:07:05,600 --> 00:07:09,520 now is the Reese's a recent. So you go to the show, you have 118 00:07:09,520 --> 00:07:12,760 the experience of the show. Then you go to an appointment at 119 00:07:12,760 --> 00:07:17,040 the atelier with the designer, with the PR team, and you'll 120 00:07:17,280 --> 00:07:21,200 walked through the collection and you'll talk through about 121 00:07:21,200 --> 00:07:25,800 the, the inspiration, the fabrication, the detailing. 122 00:07:26,040 --> 00:07:29,520 And you really then understand the amount of because when 123 00:07:29,520 --> 00:07:32,720 you're at the show, there's so much the music, the lights, 124 00:07:32,880 --> 00:07:35,800 you're, you're trying to create your content, you're trying to 125 00:07:35,800 --> 00:07:37,520 do lots of things in that one moment. 126 00:07:37,520 --> 00:07:43,080 You're not as focused on, Oh, look how the hem on that dress 127 00:07:43,080 --> 00:07:46,360 is detailed. Look at the beading on the shoe. 128 00:07:46,360 --> 00:07:50,160 You, you don't see the inside of the shoe. 129 00:07:50,320 --> 00:07:53,000 Things like that. You you go to the reasor to 130 00:07:53,000 --> 00:07:56,800 actually understand. The detail, yeah, The devil's in 131 00:07:56,800 --> 00:08:00,040 the air. It is sometimes that gets 132 00:08:00,040 --> 00:08:02,840 completely lost on a on a big cap. 133 00:08:02,880 --> 00:08:05,240 Yeah. I mean, I think now with high 134 00:08:05,240 --> 00:08:10,120 def photography, at least, you know, you can go online and 135 00:08:10,120 --> 00:08:13,440 really zoom in on stuff. But I mean, some of the beading 136 00:08:13,440 --> 00:08:18,320 I noticed this season, you know, that beading within chiffon, 137 00:08:18,800 --> 00:08:22,760 though, is just, it creates this sort of, yeah, shimmery fringe. 138 00:08:23,480 --> 00:08:26,960 And then you look closer and you realize that it's a Pearl in 139 00:08:27,040 --> 00:08:29,040 every noble. Yeah, of. 140 00:08:29,120 --> 00:08:30,080 Yeah, friend. Yeah. 141 00:08:30,600 --> 00:08:33,559 And it's hard unless you touch the weight of it. 142 00:08:33,559 --> 00:08:36,320 Feel because it is experiential. It is. 143 00:08:36,720 --> 00:08:38,960 Fashion isn't just about what it looks like. 144 00:08:38,960 --> 00:08:41,559 It's what it feels like. It it is. 145 00:08:41,679 --> 00:08:45,760 It's, it's a physical experience, you know, So I feel 146 00:08:45,760 --> 00:08:49,120 like. So that becomes a lot more 147 00:08:49,120 --> 00:08:51,440 layered. You know, I was remembering I 148 00:08:51,440 --> 00:08:54,840 used to work at The Sunday Times Style as the fashion director 149 00:08:55,080 --> 00:08:58,240 many years ago with an amazing man called Colin McDowell. 150 00:08:58,240 --> 00:09:00,520 Oh, combo, combo. Yeah. 151 00:09:00,960 --> 00:09:04,280 And we used to go to the shows in Milan, and he used to be 152 00:09:04,280 --> 00:09:08,720 like, there's a gap in the day, let's go to Lake Como for lunch 153 00:09:08,720 --> 00:09:11,440 at the Black Cat. So he's get in the car, go to 154 00:09:11,440 --> 00:09:14,640 Lake Como eating this really famous restaurant up on the hill 155 00:09:14,880 --> 00:09:17,600 overlooking the lake. And you haven't got time to do 156 00:09:17,600 --> 00:09:20,920 that now. Clearly a really complex time 157 00:09:21,000 --> 00:09:25,960 for designers and brands. You know, we're in this, you 158 00:09:25,960 --> 00:09:29,520 know, there's all this shit going on in the world. 159 00:09:29,520 --> 00:09:32,400 We're all being told to buy less. 160 00:09:32,880 --> 00:09:35,960 The carbon footprint of fashion and all the rest of it. 161 00:09:35,960 --> 00:09:40,720 I mean, how? How do designers navigate around 162 00:09:40,720 --> 00:09:43,640 that? I made a weird decision post 163 00:09:43,640 --> 00:09:45,920 COVID because I was not to be a bore. 164 00:09:45,920 --> 00:09:47,920 But yeah, well, you were. You nearly. 165 00:09:47,920 --> 00:09:51,800 Yeah, I did. I was in a coma for months, you 166 00:09:51,800 --> 00:09:55,200 know, Then I woke up. I couldn't walk, I couldn't see, 167 00:09:55,200 --> 00:09:58,000 I couldn't speak because I'd been intubated. 168 00:09:58,000 --> 00:10:02,400 So the the tube had created this, you know, when your voice 169 00:10:02,400 --> 00:10:04,920 doesn't even sound like your own and what it's really quite 170 00:10:04,920 --> 00:10:08,120 surreal, yes. So then you start to assess why 171 00:10:08,120 --> 00:10:11,240 do I need to put my focus? What I need to do is focus on my 172 00:10:11,240 --> 00:10:15,200 world and how I build it and what I do what I do. 173 00:10:15,200 --> 00:10:17,960 And in the end, you know, you know, I loved working with you. 174 00:10:17,960 --> 00:10:22,720 I loved working with Baradi and Antonio Baradi and Victoria's 175 00:10:22,720 --> 00:10:27,920 Secret for 10 years, you know, but it takes something, it takes 176 00:10:27,920 --> 00:10:30,240 time, it takes energy, it takes commitment. 177 00:10:30,600 --> 00:10:34,840 And in the end, I made this choice of I want to grow my 178 00:10:34,840 --> 00:10:38,440 world, I want to grow 10. And how do I do that? 179 00:10:38,440 --> 00:10:42,640 How do I make it scalable? Good for you, good, good for 180 00:10:42,640 --> 00:10:44,480 you. Because actually, you know it 181 00:10:44,480 --> 00:10:46,000 has got. Busier and busier has it. 182 00:10:46,040 --> 00:10:49,880 It's grown. Yeah, but but for the designers, 183 00:10:49,880 --> 00:10:51,840 what do you think? What's the answer? 184 00:10:51,840 --> 00:10:52,720 What? What? 185 00:10:52,720 --> 00:10:55,400 What are you saying to them? I mean, what am I saying? 186 00:10:56,760 --> 00:11:01,320 Honestly, it's I never want to be the negative person because 187 00:11:01,320 --> 00:11:06,080 that one designer that cuts through all the hardship, all 188 00:11:06,080 --> 00:11:10,360 the effort, all the there's so many land mines that you're 189 00:11:10,360 --> 00:11:15,440 going to come across that are going to barriers or hurdles 190 00:11:15,440 --> 00:11:19,280 that you're going to face that will make you think, should I 191 00:11:19,280 --> 00:11:20,480 continue? Should I continue? 192 00:11:20,880 --> 00:11:25,280 I think in the end, you have to be focused on why the business 193 00:11:25,480 --> 00:11:29,080 and how the business works. I think a lot of designers don't 194 00:11:29,080 --> 00:11:32,400 always consider that. I think they they may do a show, 195 00:11:32,400 --> 00:11:37,440 but then not really understand the business end of things. 196 00:11:37,640 --> 00:11:40,720 The ones that work best are the ones that have that help, have 197 00:11:40,720 --> 00:11:44,960 that mentoring and where we can we try and give them that. 198 00:11:44,960 --> 00:11:47,160 Because you're not really taught that at school. 199 00:11:47,400 --> 00:11:50,600 You're not taught how to to fill in an Excel sheet. 200 00:11:50,600 --> 00:11:54,640 And why should you be? It's not your Vorte, but it's 201 00:11:54,640 --> 00:11:56,440 important to have that information. 202 00:11:56,680 --> 00:12:00,200 I wasn't taught any of that, but I know that in order for me to 203 00:12:00,200 --> 00:12:06,640 continue to exist in my creative world, I have to make the books 204 00:12:06,640 --> 00:12:09,120 balance. There's just, I have to make the 205 00:12:09,120 --> 00:12:13,120 numbers work. I feel like when you're a young 206 00:12:13,120 --> 00:12:15,400 designer, you just, you're so open. 207 00:12:15,400 --> 00:12:20,000 You're like a, a giant receptor of, of creativity and I love 208 00:12:20,000 --> 00:12:21,640 that. I love being part that. 209 00:12:21,640 --> 00:12:25,560 I love experiencing it. So I feel like what we can offer 210 00:12:25,560 --> 00:12:30,240 is the more practical help, You know, where can you buy zips 211 00:12:30,520 --> 00:12:34,000 from deadstock or fabric that other designers aren't using? 212 00:12:34,120 --> 00:12:37,360 Create a portal where people can go and buy these things. 213 00:12:37,960 --> 00:12:42,240 Because it strikes me that you know, these businesses now, you 214 00:12:42,240 --> 00:12:46,000 know, it always used to be get your business to 10 million and 215 00:12:46,400 --> 00:12:49,280 and then it's 50 million and then then it's 100 million 216 00:12:49,280 --> 00:12:52,120 turnover before an LVMH is an interest in you. 217 00:12:52,120 --> 00:12:56,800 It's just a giant, giant hurdle. But then you look at designers 218 00:12:56,800 --> 00:12:59,840 like Jacques Mousse and they've done it, they've done it. 219 00:12:59,840 --> 00:13:02,960 They sussed out the. And what was their secret in 220 00:13:02,960 --> 00:13:05,600 your view? I think they had their eye on 221 00:13:05,880 --> 00:13:08,760 what would work commercially. I do. 222 00:13:08,760 --> 00:13:10,160 I think they had an element of it. 223 00:13:10,400 --> 00:13:14,920 And even if you look at what Ray does for calm, you know, the 224 00:13:14,920 --> 00:13:19,040 beautiful creative pieces that come from the catwalk are just 225 00:13:19,040 --> 00:13:22,080 spectacular. But there's a business end of it 226 00:13:22,080 --> 00:13:24,760 where it's, you know, the sweatshirts, the T-shirt, the 227 00:13:24,760 --> 00:13:28,400 things that you can buy entry level, the perfumes. 228 00:13:28,600 --> 00:13:31,520 You can be part of that world without buying the couture 229 00:13:31,520 --> 00:13:34,400 pieces at the you can buy those as well, obviously. 230 00:13:34,400 --> 00:13:37,120 But it's about understanding the balance. 231 00:13:37,320 --> 00:13:41,160 What can you do to perpetuate your world without compromising 232 00:13:41,160 --> 00:13:43,360 your creativity? It's that balance. 233 00:13:43,880 --> 00:13:47,440 In this world of sort of gender fluidity, yeah, have you ever 234 00:13:47,560 --> 00:13:51,560 thought of consolidating 10 and 10 men? 235 00:13:51,720 --> 00:13:54,280 We when we first started, it was both, yeah. 236 00:13:54,280 --> 00:14:01,080 But then the market demanded for advertising and for actually, I 237 00:14:01,080 --> 00:14:04,880 reacted to a demand from my advertisers. 238 00:14:05,160 --> 00:14:08,280 They were like, if you had a separate magazine, you we could 239 00:14:08,280 --> 00:14:10,920 put our advertising in this separate magazine. 240 00:14:10,960 --> 00:14:14,560 Two years later, there it was. And that's the great thing about 241 00:14:14,560 --> 00:14:17,640 being independent. Your agility is like nothing 242 00:14:17,640 --> 00:14:21,280 else you'll experience. We have always had diversity. 243 00:14:21,280 --> 00:14:26,720 I think people made such a big Oh, we've always considered body 244 00:14:26,720 --> 00:14:33,680 diversity diversity, you know, cultural dug us always it's 245 00:14:33,680 --> 00:14:37,880 always been part of our dialogue because I believe beauty isn't 246 00:14:37,880 --> 00:14:42,960 just this line never has been. And I think it took people a 247 00:14:42,960 --> 00:14:46,840 long time to come around to understanding that, which is 248 00:14:46,840 --> 00:14:49,760 sad. But you can't, you can impact in 249 00:14:49,760 --> 00:14:54,920 your way, you know, in in the women's issue, the two beautiful 250 00:14:54,920 --> 00:14:59,120 boys were dressed in all the women's collections and in and 251 00:14:59,120 --> 00:15:03,120 in the men's, Hannah Law did a cover story and she was dressed 252 00:15:03,120 --> 00:15:04,920 in men's wear. Yeah. 253 00:15:04,920 --> 00:15:08,760 So it just came from the market. And and now when we've launched, 254 00:15:08,760 --> 00:15:11,480 we've just launched 10 USA a year ago. 255 00:15:11,480 --> 00:15:15,680 Because my dream, when we first conceived of the name 10, I was 256 00:15:15,680 --> 00:15:18,000 like, wouldn't it be amazing if it existed in other places and 257 00:15:18,000 --> 00:15:21,000 it became part of the language of that place? 258 00:15:21,240 --> 00:15:25,480 So it would be DJ Deese Vega if it was great. 259 00:15:26,880 --> 00:15:30,560 And so I wanted it to exist in that way globally. 260 00:15:30,800 --> 00:15:34,240 But even then, like my naive beginnings, I thought wouldn't 261 00:15:34,240 --> 00:15:38,040 it be great to have a number rather than the name because it 262 00:15:38,040 --> 00:15:41,360 could become belong to that place. 263 00:15:41,960 --> 00:15:50,120 So after COVID, I made this decision to focus on 10 because 264 00:15:50,120 --> 00:15:54,360 it gave me so much joy in terms of my creativity and how I could 265 00:15:54,640 --> 00:15:58,600 manage the workload. Because after COVID, you do have 266 00:15:58,600 --> 00:16:02,440 long COVID and that's a real, that's a reality, is a reality. 267 00:16:02,760 --> 00:16:06,040 And for three years, I couldn't travel because of the blood 268 00:16:06,040 --> 00:16:10,000 clots and the lung damage. So it gives you more time. 269 00:16:10,160 --> 00:16:11,960 You're not chasing your, you're not on the Habsaw. 270 00:16:11,960 --> 00:16:14,880 You are, but you're not. So you suddenly have time to 271 00:16:14,880 --> 00:16:19,080 think about what you want to do and focus on it. 272 00:16:19,080 --> 00:16:21,560 And a friend of mine who was working at American Bank at the 273 00:16:21,560 --> 00:16:25,480 time, who I'd worked with when I'd done my stint at Chinese 274 00:16:25,480 --> 00:16:29,320 Vogue and Japanese Vogue and, you know, did Russian Vogue and 275 00:16:29,320 --> 00:16:33,560 always have freelance at Italian Vogue and worked at British 276 00:16:33,560 --> 00:16:36,640 Vogue was my very first job, was Sarah Murrow's assistant when 277 00:16:37,120 --> 00:16:40,560 Isabella Blow was walking the corridors with her red lipstick 278 00:16:40,560 --> 00:16:41,840 in her hat. It's looking amazing. 279 00:16:42,160 --> 00:16:44,960 And me thinking this is fantastic. 280 00:16:46,160 --> 00:16:48,840 I thought, you know, she approached me and she was like, 281 00:16:48,920 --> 00:16:52,880 I would love to start 10 in the US How do you feel about that? 282 00:16:52,880 --> 00:16:55,000 And I was like, I'd love it to be you. 283 00:16:55,320 --> 00:16:58,920 So we embarked on this journey of her being editor in chief of 284 00:16:58,920 --> 00:17:02,080 10 USA. And then a year later, a friend 285 00:17:02,080 --> 00:17:05,000 of ours that I'd worked with on Japanese, like had been there 20 286 00:17:05,000 --> 00:17:06,560 years and sadly was Major Dundal. 287 00:17:06,560 --> 00:17:11,160 It meant I could then ask her to do 10 Japan so. 288 00:17:11,440 --> 00:17:13,440 And is there any cross pollination? 289 00:17:13,480 --> 00:17:18,880 Yes, there absolutely is. But I will say this with 10 290 00:17:18,880 --> 00:17:22,160 Japan, that's very Japanese. Yeah, I think the homogenization 291 00:17:22,880 --> 00:17:26,440 of magazines will be the death of them in a way. 292 00:17:26,440 --> 00:17:29,320 Yeah. I, I feel like you have to have 293 00:17:29,320 --> 00:17:33,760 a voice that reflects the place and time of where you are. 294 00:17:34,160 --> 00:17:40,400 So 10 UK is very British, you know, 10 Japan is very Japanese. 295 00:17:40,920 --> 00:17:44,720 10 USA is very, you know, I mean, 10 Australia we've had for 296 00:17:44,720 --> 00:17:51,160 10 years, no longer now 12. So it's, they all are very 297 00:17:51,160 --> 00:17:54,720 indicative of their, of their plays. 298 00:17:54,720 --> 00:17:57,200 You know, we don't do 10 designers to me, and it's 10 299 00:17:57,200 --> 00:18:00,320 designers in Japan, 10 designers in Austria, 10 designers in the 300 00:18:00,560 --> 00:18:04,440 US You know, it's very much a conversation about the that 301 00:18:04,440 --> 00:18:08,040 place and that tie, you know, and we're just about to launch 302 00:18:08,040 --> 00:18:12,560 10 Germany in March. You were the collection creator, 303 00:18:12,560 --> 00:18:15,440 director of Victoria Secrets, I think for 9:00. 304 00:18:15,440 --> 00:18:18,800 Years I remember. When ballet vault started, I 305 00:18:18,800 --> 00:18:21,720 mean, this was super high octane show. 306 00:18:21,720 --> 00:18:24,560 Yeah, yeah. What did you feel? 307 00:18:24,560 --> 00:18:28,280 I mean, you know that you put a lot of you into that and you 308 00:18:28,280 --> 00:18:30,080 took it to a whole other love year. 309 00:18:30,480 --> 00:18:33,640 So how did you feel watching the most recent show? 310 00:18:34,320 --> 00:18:39,600 I know how hard it is to come back from something. 311 00:18:40,840 --> 00:18:43,280 I mean, they were really condemned at the time in that 312 00:18:43,280 --> 00:18:49,720 movement of the me too. And yes, obviously there were 313 00:18:49,720 --> 00:18:53,400 flaws in the approach, but honestly, there were so many 314 00:18:53,400 --> 00:18:56,520 women that I worked with personally that were so 315 00:18:56,520 --> 00:18:59,920 inspiring to me. Monica Mitro, who was like the 316 00:18:59,920 --> 00:19:04,640 head, who actually was the person who conceived the show 25 317 00:19:04,640 --> 00:19:09,200 years before that. And there's such a big group of 318 00:19:09,200 --> 00:19:14,560 women and, and the models, all mothers, mostly with children 319 00:19:14,560 --> 00:19:18,280 and lives beyond just the modelling, you know, it wasn't 320 00:19:18,280 --> 00:19:22,840 just, and some of them in their 30s, which was unheard of 321 00:19:22,840 --> 00:19:26,360 really. It taught me a lot and I, I 322 00:19:26,360 --> 00:19:29,400 adored it actually. I loved creating. 323 00:19:29,400 --> 00:19:32,480 And that's what I feels lacking, honestly. 324 00:19:32,480 --> 00:19:35,800 People want the fantasy. People want the escapism. 325 00:19:36,080 --> 00:19:39,800 It's not about it looking like every other show. 326 00:19:39,800 --> 00:19:43,080 It just isn't because they had the luxury of being this 327 00:19:43,480 --> 00:19:46,200 Fantasia moment and and people want that. 328 00:19:46,200 --> 00:19:49,200 They want that. They're greedy for that, you 329 00:19:49,200 --> 00:19:52,400 know, experience. So yeah, I mean, I loved it. 330 00:19:52,440 --> 00:19:54,960 I mean, coming up with these, oh, it can be desgards, 331 00:19:54,960 --> 00:19:58,760 ballerinas. And Clint and I used to go there 332 00:19:59,040 --> 00:20:02,200 and then we used to make it Golden Angels for Clint and, you 333 00:20:02,200 --> 00:20:06,200 know, Black Swan because not everyone understood all of those 334 00:20:06,200 --> 00:20:07,080 layers. Yeah. 335 00:20:07,160 --> 00:20:10,720 You know, films that were used as references and you just giant 336 00:20:10,720 --> 00:20:14,560 mood, just giant mood boards and creating wings. 337 00:20:14,600 --> 00:20:18,800 You know, honestly, the people you interacted with, the hand 338 00:20:18,800 --> 00:20:20,760 painting, it was all chore because. 339 00:20:21,080 --> 00:20:25,240 Of HD, people are coming right in and you can see every bead, 340 00:20:25,240 --> 00:20:27,560 every detail. So it was important. 341 00:20:27,560 --> 00:20:30,320 It was important, yeah. What are you wearing today? 342 00:20:31,360 --> 00:20:36,200 Today I'm head to toe the row actually, which has become like 343 00:20:36,240 --> 00:20:42,960 uniform without. It's just so brilliantly cut and 344 00:20:42,960 --> 00:20:46,640 so easy to wear and the fabrics are so beautiful. 345 00:20:46,920 --> 00:20:49,680 So I'd say I still wear a Liar and the Roe. 346 00:20:49,920 --> 00:20:56,160 They're like my 2 main actually, only designers that I love to 347 00:20:56,160 --> 00:20:57,840 wear. I mean, I've always loved a lie, 348 00:20:57,840 --> 00:20:59,920 you know, I've always worn it. Always, Always, always, always. 349 00:20:59,920 --> 00:21:03,520 Amazing man, amazing inspirational cream. 350 00:21:03,640 --> 00:21:05,280 OK, Grashiki Question. Yeah. 351 00:21:05,760 --> 00:21:07,240 A liar. The Roe. 352 00:21:07,240 --> 00:21:09,760 Yeah. Eye wateringly expensive. 353 00:21:10,000 --> 00:21:13,560 Yeah. Do you wear a massive discount? 354 00:21:13,560 --> 00:21:15,920 No. And it's not even about, I've 355 00:21:15,920 --> 00:21:19,800 got to say it's for me. I'm very, I know I have always 356 00:21:19,800 --> 00:21:23,240 been very much about how long will I wear this? 357 00:21:23,560 --> 00:21:27,600 I'm not a trend dresser. I never maybe in my youth when I 358 00:21:27,600 --> 00:21:33,440 was like a teenage human, I'd be like down in Jane Norman buying 359 00:21:33,440 --> 00:21:36,000 like what I'm going to wear that night at the club. 360 00:21:36,160 --> 00:21:40,160 But no, not really. I was always very much aware of 361 00:21:40,360 --> 00:21:43,080 if I'm going to buy this beautiful jacket, I'm going to 362 00:21:43,080 --> 00:21:45,880 wear it till it's threadbare. You know, I will love it and I 363 00:21:45,880 --> 00:21:48,960 will wear it. And I have so many iterations of 364 00:21:48,960 --> 00:21:51,360 the same. Like if you open my wardrobe, 365 00:21:51,560 --> 00:21:55,880 you'd see a collection of dinner jackets. 366 00:21:55,880 --> 00:21:57,720 I'm like obsessed with dinner jackets. 367 00:21:57,720 --> 00:22:01,160 I am, I do. It's so mad like the I love it's 368 00:22:01,160 --> 00:22:04,560 always been the masculinity of the tailoring with the because 369 00:22:04,560 --> 00:22:07,560 I'm a curvy girl, you know, I celebrate my curves and that's 370 00:22:07,560 --> 00:22:09,640 why I lie has always been really great for me. 371 00:22:09,640 --> 00:22:13,200 But even in the row, you know, like this is like, you know, 372 00:22:13,200 --> 00:22:16,720 it's fitted, It's it it's easy to wear. 373 00:22:16,720 --> 00:22:18,840 It's almost like a tracksuit. I know you're going to laugh, 374 00:22:18,840 --> 00:22:21,360 but that's what it feels like. So comfortable. 375 00:22:21,600 --> 00:22:27,240 But it still gives me an elegant Diana and it suits my body type. 376 00:22:27,240 --> 00:22:30,120 It just does. I'm very much about what suits 377 00:22:30,120 --> 00:22:31,080 my body. Yeah. 378 00:22:31,080 --> 00:22:32,920 I've never been a victim dresser. 379 00:22:33,000 --> 00:22:34,960 Nope. But you grew up in London? 380 00:22:34,960 --> 00:22:36,120 Yes. Were you? 381 00:22:36,280 --> 00:22:37,560 Were you? Was your mum? 382 00:22:37,760 --> 00:22:41,400 Sort of. Well my mum was started as a 383 00:22:41,400 --> 00:22:44,480 seamstress and then became a quality controller, so we were 384 00:22:44,480 --> 00:22:48,960 always around clothes. But my dad was obsessed, had 385 00:22:49,320 --> 00:22:52,880 always wore tailored suits. We used to go to his tailor 386 00:22:52,880 --> 00:22:56,080 together, so we used to sit and wait for him to be fitted. 387 00:22:56,080 --> 00:23:01,000 It was like fascinated that this flat piece of fabric could be 388 00:23:01,000 --> 00:23:04,800 made into this elegant and he had in the day. 389 00:23:04,800 --> 00:23:09,680 It was like you had your tailor and he'd had him since the 60s. 390 00:23:09,680 --> 00:23:15,120 So he'd this old man knew my had his block and knew what he was 391 00:23:15,120 --> 00:23:16,840 going to make him chose the fabrics. 392 00:23:17,040 --> 00:23:19,720 I mean even things like weird things like sports days. 393 00:23:20,000 --> 00:23:24,040 My dad did never wear jeans. He'd come with a sports coat and 394 00:23:24,040 --> 00:23:27,080 the sport, not a suit. But it was all tailored. 395 00:23:27,520 --> 00:23:29,400 Yes. You know, having a tailored suit 396 00:23:29,400 --> 00:23:32,760 even then, was not cheap. It wasn't the cheap option. 397 00:23:33,040 --> 00:23:37,360 But what he taught me was that you can have this piece for a 398 00:23:37,360 --> 00:23:42,720 really long time, true forever, if it's, you know, tailored 399 00:23:42,720 --> 00:23:44,680 properly. And what was your mother 400 00:23:44,760 --> 00:23:47,920 wearing? Was your father very into what 401 00:23:47,920 --> 00:23:50,640 your mother was wearing because he was so into what he was 402 00:23:50,640 --> 00:23:53,080 wearing? I think my mum was much more of 403 00:23:53,080 --> 00:23:55,440 a practical person. She liked. 404 00:23:55,480 --> 00:23:59,080 I mean, I remember my first because I'm obsessed with shoes, 405 00:23:59,080 --> 00:24:03,360 you know this. But in my 660 pairs of shoes and 406 00:24:03,360 --> 00:24:05,560 growing stop, I have to get rid of some of them. 407 00:24:05,560 --> 00:24:09,880 But they almost mark a time now that you know. 408 00:24:10,040 --> 00:24:13,520 They almost like a diary. Yeah, really of my life, like AI 409 00:24:13,520 --> 00:24:17,640 remember she had these amazing wedge wooden heels with patent. 410 00:24:17,640 --> 00:24:20,840 We used to try and clump about in the in the 70s. 411 00:24:20,840 --> 00:24:25,160 But she was so chic. My mum, she was very, very, very 412 00:24:25,160 --> 00:24:27,360 chic. Even I remember pictures of her 413 00:24:27,840 --> 00:24:32,840 at my christening with the big hair, you know, that we've got 414 00:24:32,840 --> 00:24:36,560 from her. She was so 17, but she was so 415 00:24:36,560 --> 00:24:38,840 elegantly dressed. Yeah, I do a christening. 416 00:24:38,840 --> 00:24:42,000 She was 17. She had me when she was 16. 417 00:24:42,080 --> 00:24:45,080 Yeah. Wow, And what was your light 418 00:24:45,080 --> 00:24:49,720 bulb moment in terms of when did you first put something on as a 419 00:24:49,720 --> 00:24:51,400 child? I don't remember this so 420 00:24:51,400 --> 00:24:53,480 vividly. Oh, a really vivid memory. 421 00:24:53,480 --> 00:24:57,160 My mom used to make us all our outfits so them so them she used 422 00:24:57,160 --> 00:24:59,840 to make them for us and my sister and I had matching 423 00:24:59,840 --> 00:25:02,120 outfit. Even though there's an 18 month 424 00:25:02,480 --> 00:25:06,320 gap between men. My sister, we had these 425 00:25:06,320 --> 00:25:10,640 matching, we look like little twins and and we'd gone to buy 426 00:25:10,640 --> 00:25:14,880 these shoes and I remember seeing this, going to this shop 427 00:25:15,640 --> 00:25:18,520 and and thinking the window was huge. 428 00:25:18,840 --> 00:25:22,480 And these patent, black patent. They must have had a little heel 429 00:25:22,480 --> 00:25:24,680 on them like this big. How old were you? 430 00:25:24,920 --> 00:25:26,680 Probably seven. Yeah. 431 00:25:26,960 --> 00:25:29,920 And they were like lots of buck and yeah, buckles across the 432 00:25:29,920 --> 00:25:32,880 top, little gold buttons on the edges, round toad. 433 00:25:33,200 --> 00:25:35,880 But it was the experience of going into this store, seeing 434 00:25:35,880 --> 00:25:39,520 them in the window, trying them on in the store, feeling so 435 00:25:39,520 --> 00:25:42,720 grown up. As a teenager, were you super 436 00:25:43,280 --> 00:25:45,680 creative in your In your? Fashion. 437 00:25:45,880 --> 00:25:49,800 When we came to the teenagers, you dressed for the music you 438 00:25:49,800 --> 00:25:52,360 loved. I mean, we're doing a big music 439 00:25:52,360 --> 00:25:54,960 issue actually. And what I was fascinated by and 440 00:25:54,960 --> 00:25:57,920 always have been, was if you were a New Romantic, that's how 441 00:25:57,920 --> 00:26:00,080 you dress. If you're a very casual, that's 442 00:26:00,080 --> 00:26:02,760 how you dress. I was very into R&B. 443 00:26:03,320 --> 00:26:07,280 Yeah, I mean, I was box pleat skirts used to came around my 444 00:26:07,280 --> 00:26:09,480 hair. You know, we went to house 445 00:26:09,480 --> 00:26:12,240 parties and but you dress in this way. 446 00:26:12,240 --> 00:26:14,160 But I look like a middle-aged lady. 447 00:26:14,160 --> 00:26:20,040 I mean, it was box pleat skirts. These court shoes like always 448 00:26:20,040 --> 00:26:24,800 quite she funny bloused pussy bow ties and and a tailored 449 00:26:24,800 --> 00:26:27,560 jacket. You wanted to message? 450 00:26:27,560 --> 00:26:29,560 This is the music genre I'm into. 451 00:26:30,320 --> 00:26:32,840 And and so came out of art school here. 452 00:26:33,240 --> 00:26:36,320 Went into no, did my degree, then worked. 453 00:26:36,320 --> 00:26:38,680 But that was so boring. I was so bored. 454 00:26:38,680 --> 00:26:41,240 I'd never been so bored in all my life because it was drawing 455 00:26:41,240 --> 00:26:45,280 boards and you and I wanted to travel in my head, in my 456 00:26:45,280 --> 00:26:49,720 Sagittarian mind, because I really do believe that it gives 457 00:26:49,720 --> 00:26:52,280 you itchy feet. You don't want to be stuck in a 458 00:26:52,280 --> 00:26:58,720 predictable 9:00 to 5:00. Even then, I had a desire to do 459 00:26:58,720 --> 00:27:00,200 something else and I wanted to be creative. 460 00:27:00,200 --> 00:27:04,680 But you know, coming from an immigrant family, you have to 461 00:27:04,680 --> 00:27:08,840 have a profession. And I feel like for for them, it 462 00:27:08,840 --> 00:27:11,080 was you're a solicitor, you're an accountant, you're an 463 00:27:11,080 --> 00:27:16,400 architect, you all these things. It's the lines that you're sort 464 00:27:16,400 --> 00:27:20,880 of given as an option. And so I don't know, I, I feel 465 00:27:20,880 --> 00:27:23,160 like I made a choice and then decided I didn't want to do it 466 00:27:23,160 --> 00:27:25,320 and thank God for Paul because at the end of the day, Paul was 467 00:27:25,320 --> 00:27:29,040 like, look, your husband, yeah, who he was like, I'll support 468 00:27:29,040 --> 00:27:31,240 you. I will support you for a year. 469 00:27:32,200 --> 00:27:35,320 Because I'd left a perfectly well paid job to go and do. 470 00:27:35,400 --> 00:27:38,280 I got a dream. I worked there and then thought, 471 00:27:38,360 --> 00:27:40,200 I'm going to go and work in newspapers because you could 472 00:27:40,960 --> 00:27:46,040 practice your skill every week, create shoots every week. 473 00:27:46,040 --> 00:27:49,040 So, you know, worked at the Evening Standard, worked at the 474 00:27:49,040 --> 00:27:52,720 Independent Sunday Times, were then freelance for like Days and 475 00:27:52,720 --> 00:27:57,200 ID and you know, the Italian Vogue did all these things, but 476 00:27:57,200 --> 00:28:02,400 always having this responsibility for a full time 477 00:28:02,400 --> 00:28:08,000 job because for me, I've always been quite a practical person. 478 00:28:08,440 --> 00:28:11,960 I want to know that this is going to sustain me. 479 00:28:11,960 --> 00:28:14,040 It's going to be a we're able to create my dream. 480 00:28:14,040 --> 00:28:17,240 And in fact, when I first started 10, I was working at the 481 00:28:17,240 --> 00:28:20,560 Independent isn't a fashion director with Susanna Frankel. 482 00:28:20,560 --> 00:28:24,680 It's always been a layer of I never knew that 10 was ever 483 00:28:24,680 --> 00:28:29,400 going to be able to sustain my world, but it thank God it did. 484 00:28:29,600 --> 00:28:36,560 But when did the soap that I first met the Elia wearing heel 485 00:28:36,560 --> 00:28:38,520 wearing? You know, I evolved. 486 00:28:39,120 --> 00:28:43,120 I have a time when I could suddenly afford to buy Maya Liar 487 00:28:43,120 --> 00:28:46,800 because yes, it's not inexpensive. 488 00:28:46,840 --> 00:28:48,120 You know, I love what Peter does. 489 00:28:48,120 --> 00:28:52,600 He's really embraced the codes of the house but made them into 490 00:28:52,600 --> 00:28:54,960 his own. I respect that so much. 491 00:28:54,960 --> 00:28:57,840 I think it's really hard. It is. 492 00:28:58,040 --> 00:29:02,000 What was your very first designer purchase? 493 00:29:02,440 --> 00:29:06,680 Oh my God, you know what? I can remember it being A John 494 00:29:06,680 --> 00:29:11,320 Richmond leather jacket or a piece of body map. 495 00:29:11,520 --> 00:29:14,280 It was one of the two. It was a moment when I stopped 496 00:29:14,280 --> 00:29:17,920 shopping at Camden Lock and thought, right, hyper, hyper. 497 00:29:17,920 --> 00:29:20,080 They've got this brand body map. I love body map. 498 00:29:20,080 --> 00:29:24,520 So I understood my what my body needed because the body map was 499 00:29:24,520 --> 00:29:31,840 quite jersey fitted, quite sexy ish, you know, but always with 500 00:29:31,840 --> 00:29:35,400 like a leather jacket or some sort of soft and hard because I 501 00:29:35,400 --> 00:29:38,880 think women have got that feminine, masculine, that's how 502 00:29:38,880 --> 00:29:41,800 we are. We're not just one thing or the 503 00:29:41,800 --> 00:29:44,440 other. So yeah, I'd say it was a piece 504 00:29:44,440 --> 00:29:46,760 of body map. Then what? 505 00:29:46,880 --> 00:29:52,120 Age Did you marry Paul? 23 and that was considered an 506 00:29:52,120 --> 00:29:54,000 older bride. I was an older bride. 507 00:29:54,040 --> 00:29:55,160 Yeah. So tell me about that. 508 00:29:55,400 --> 00:29:58,400 Well, I mean. I've got to tell you the wedding 509 00:29:58,400 --> 00:30:00,120 dress story because this is a good story. 510 00:30:00,160 --> 00:30:02,400 The wedding dress story is a good story. 511 00:30:02,720 --> 00:30:05,200 It was the 80s. It was the 80s and my sister had 512 00:30:05,200 --> 00:30:07,800 gotten married the year before and she'd worn this. 513 00:30:08,080 --> 00:30:11,120 I mean, it was Lady dye in her huge shirt. 514 00:30:11,320 --> 00:30:14,720 So that was the trend. Big hair, big dresses, really 515 00:30:14,720 --> 00:30:18,720 over the top, really huge. And I considered myself an older 516 00:30:18,720 --> 00:30:21,560 bride. So I decided it's my goal to 517 00:30:21,560 --> 00:30:24,640 have this dress made. That was very different for the 518 00:30:24,640 --> 00:30:27,400 time. It was like it was almost like a 519 00:30:28,720 --> 00:30:32,520 an Anthony price inspired to Ling even though because my 520 00:30:32,520 --> 00:30:36,240 grandma used to live in Camden, we used to walk past Anthony 521 00:30:36,240 --> 00:30:38,520 Prices store that was on the corner. 522 00:30:38,760 --> 00:30:44,360 So it was an Anthony Prices and probably Dior inspired from I 523 00:30:44,360 --> 00:30:46,200 don't know where I would have seen this. 524 00:30:46,200 --> 00:30:50,640 The 50s musicals somewhere must have been in my head. 525 00:30:51,200 --> 00:30:55,600 It was like a Duchess Saturn, which is like a heavy satin in 526 00:30:55,600 --> 00:30:57,840 ivory. I made a decision to have it in 527 00:30:57,880 --> 00:31:02,720 ivory and it was like a sure collar that turned into a tray 528 00:31:02,960 --> 00:31:05,840 and it was a very narrow column skirt. 529 00:31:06,400 --> 00:31:09,560 I remember my mum, I didn't let my mum come to any of the 530 00:31:09,560 --> 00:31:10,560 fittings. And then when I so you 531 00:31:10,560 --> 00:31:13,600 commissioned, yes. So when I dragged it out this 532 00:31:13,600 --> 00:31:15,640 bag to show my mum, she goes, what is this? 533 00:31:16,000 --> 00:31:19,560 I was like, she's like, Oh my God, it's an evening dress. 534 00:31:19,960 --> 00:31:21,880 And then she said what is the colour? 535 00:31:22,120 --> 00:31:24,800 I said it's ivory. And she was like, Oh, no, 536 00:31:24,840 --> 00:31:28,240 everybody's going to know. I mean, honestly, she was 537 00:31:28,240 --> 00:31:32,640 horrified, Horrified that it wasn't big, it wasn't BD and it 538 00:31:32,640 --> 00:31:35,520 wasn't, it wasn't what she'd wanted for me. 539 00:31:35,760 --> 00:31:39,640 And in my mind, I was like, I'm Grace Kelly, I'm Elizabeth 540 00:31:39,640 --> 00:31:41,120 Taylor. I'm not going to do those 541 00:31:41,120 --> 00:31:43,040 dresses. I'm going to do the other thing. 542 00:31:43,360 --> 00:31:47,680 And she was horrified. Because should you have been in 543 00:31:47,680 --> 00:31:48,920 white, should have been in white. 544 00:31:48,920 --> 00:31:50,520 Proper. Everybody's going to know 545 00:31:50,640 --> 00:31:53,400 everybody. I mean, she just was so funny. 546 00:31:53,720 --> 00:31:57,040 And yeah, I mean it, but I loved it. 547 00:31:57,040 --> 00:31:59,280 And I look back at the pictures and I think, thank God I made 548 00:31:59,280 --> 00:32:03,640 that choice. Now obviously as a as an editor, 549 00:32:03,680 --> 00:32:08,920 you go to so many shows a season, do you ever feel obliged 550 00:32:08,920 --> 00:32:12,600 to wear the designers? No, no, I'm not that person. 551 00:32:12,640 --> 00:32:16,120 I mean, I think people accept that I'm going to wear what I'm 552 00:32:16,120 --> 00:32:18,160 going to wear. I mean, obviously there's a 553 00:32:18,160 --> 00:32:23,360 whole slew of people that will dress for the designer who show 554 00:32:23,360 --> 00:32:26,480 they're attending. And, you know, that's become 555 00:32:26,480 --> 00:32:29,200 sort of the influencer domain. Yeah. 556 00:32:29,200 --> 00:32:32,720 I will say, I mean, there are some people that I see, oh, they 557 00:32:32,720 --> 00:32:36,880 changed outfits for that show. And honestly, if you genuinely 558 00:32:36,920 --> 00:32:40,040 own a piece and you want to wear it, you should. 559 00:32:40,400 --> 00:32:43,960 But I'm a real believer in owning what you wear. 560 00:32:44,600 --> 00:32:50,120 I'm not really part of the. I'll borrow this and give it 561 00:32:50,120 --> 00:32:50,720 back. Yeah. 562 00:32:51,280 --> 00:32:57,160 I mean, the whole influencer thing has really taken hold in, 563 00:32:57,160 --> 00:32:58,960 you know, when you first started? 564 00:32:58,960 --> 00:33:00,120 When I first. Oh yeah. 565 00:33:00,120 --> 00:33:01,920 There was no such, no. No. 566 00:33:01,920 --> 00:33:05,520 And what's your view on it? I don't really call them that 567 00:33:05,520 --> 00:33:07,160 anymore. We call them content creators 568 00:33:07,160 --> 00:33:08,600 because that's what they're doing. 569 00:33:08,600 --> 00:33:11,720 Isn't their job to create content for a brand. 570 00:33:12,000 --> 00:33:15,000 And it's super smart of a brand if they're associating 571 00:33:15,000 --> 00:33:18,920 themselves with a really great content creator because it can 572 00:33:18,920 --> 00:33:25,240 get them eyeballs on a bag, on a piece of accessory or or the 573 00:33:25,240 --> 00:33:27,680 brand itself if it's done cleverly. 574 00:33:27,680 --> 00:33:30,880 I'd be utmost respect because it's hard. 575 00:33:31,200 --> 00:33:34,680 And you know, for a long time they were sort of marginalised. 576 00:33:35,360 --> 00:33:36,440 And it's hard for them because I'm not. 577 00:33:36,440 --> 00:33:40,040 All my friends are content creators and I have the utmost 578 00:33:40,040 --> 00:33:43,480 respect honestly because I feel it harder than creating a 579 00:33:43,480 --> 00:33:47,000 magazine because you're constantly trying to validate 580 00:33:47,360 --> 00:33:51,040 what your opinion is. Now you are the mother of Zack. 581 00:33:51,840 --> 00:33:57,320 Yeah, and he is heads up the sheet productions and is the 582 00:33:57,320 --> 00:34:00,200 commissioning of 10. Yeah. 583 00:34:00,200 --> 00:34:03,440 And and the Empire. Does he have an opinion on what 584 00:34:03,440 --> 00:34:06,760 you wear? I got to say this genius story. 585 00:34:06,760 --> 00:34:10,159 I was wearing a piece of vitamin once and it was like this 586 00:34:10,719 --> 00:34:13,360 striped blue and white. I don't know what possessed me 587 00:34:13,360 --> 00:34:16,199 to buy this thing. Blue and white thing. 588 00:34:16,199 --> 00:34:20,000 And he said no, you know, he looked like a dinner ladium. 589 00:34:20,000 --> 00:34:23,960 But he's always so you look beautiful or he's always so 590 00:34:24,880 --> 00:34:28,400 positive, even when I was feeling like some days when you 591 00:34:28,400 --> 00:34:33,800 just feel like shitty, he'll say something really wonderful 592 00:34:33,800 --> 00:34:37,000 about. But he does care, like he he 593 00:34:37,320 --> 00:34:40,000 appreciate the the shoes and the outfits. 594 00:34:40,199 --> 00:34:44,040 What is stay at home chill chill out sof wearing? 595 00:34:44,159 --> 00:34:46,199 It's a Lily, you know, it's the jersey. 596 00:34:46,199 --> 00:34:49,239 It's the yes, yes, yeah. It's like a you can wash it, you 597 00:34:49,239 --> 00:34:52,600 can. And it's sort of like a sports, 598 00:34:52,840 --> 00:34:57,800 you know, race back. Yeah, long to the floor dress 599 00:34:57,800 --> 00:35:01,800 that I wear to sort of line the sofa in or and I might wear a 600 00:35:01,800 --> 00:35:03,800 cardigan over the top bit Cashman. 601 00:35:03,840 --> 00:35:07,160 Yeah, is. Fitness and exercise. 602 00:35:07,160 --> 00:35:09,360 You know me, I've always been allergic to that sort of 603 00:35:09,360 --> 00:35:12,080 movement. But you know, I love to walk. 604 00:35:12,080 --> 00:35:16,000 I love to walk. And when you're Greek. 605 00:35:16,320 --> 00:35:19,640 So yeah, what are you wafting around us? 606 00:35:19,720 --> 00:35:21,360 The. Uniforms the same. 607 00:35:21,480 --> 00:35:25,840 It's again the Roe or. Would you say you've got a style 608 00:35:25,840 --> 00:35:26,400 icon? Oh. 609 00:35:27,320 --> 00:35:29,240 My God style icon. Not really. 610 00:35:29,280 --> 00:35:33,320 There's no specific person. Are you a mood dresser? 611 00:35:33,480 --> 00:35:35,760 So think about what shoe I'm going to wear and then I think 612 00:35:35,760 --> 00:35:38,960 what will work with this shoe? I work from the bottom up. 613 00:35:39,600 --> 00:35:41,560 It's weird. And is it always a heel or? 614 00:35:41,600 --> 00:35:44,080 Well, no. I've Amanda Wakeley. 615 00:35:44,080 --> 00:35:48,520 You'll be pleased to know I have now moved into a flat for the 616 00:35:48,520 --> 00:35:50,240 summer. Yes. 617 00:35:50,480 --> 00:35:53,680 Oh my God. How would you describe your 618 00:35:53,680 --> 00:35:57,440 style DNA in three words? Oh God, that's actually quite 619 00:35:57,440 --> 00:36:00,480 hard. Feminine, masculine comfort. 620 00:36:01,840 --> 00:36:04,480 Do you have one item of clothing that means the most to you? 621 00:36:04,760 --> 00:36:09,720 Many years ago I went to Japan. I found this amazing white 622 00:36:09,840 --> 00:36:14,240 wedding kimono and it hangs on my bedroom door. 623 00:36:14,960 --> 00:36:17,360 And I say to my husband, if I ever die, that's what you're 624 00:36:17,360 --> 00:36:21,800 going to bury me in. It's this amazing, beautiful. 625 00:36:21,800 --> 00:36:23,560 Embroidered those wedding kimonos. 626 00:36:23,760 --> 00:36:25,920 They're beautiful. I should be framed. 627 00:36:25,920 --> 00:36:28,560 If there was a fire, I'd probably say that one thing. 628 00:36:29,360 --> 00:36:36,080 What's your view on how brands and fashion actually approached 629 00:36:36,080 --> 00:36:37,120 this age group? Oh. 630 00:36:37,320 --> 00:36:40,680 My God, it's so much better than it's ever, ever been. 631 00:36:40,880 --> 00:36:47,240 In the 80s, it probably 70s, there was a sort of age 632 00:36:47,880 --> 00:36:51,280 restriction. I think now designers are really 633 00:36:51,280 --> 00:36:53,440 smart. They think about the women of a 634 00:36:53,440 --> 00:36:57,120 certain age with a bigger disposable income, and they're 635 00:36:57,120 --> 00:36:58,920 tailoring for that woman. They just are. 636 00:36:59,360 --> 00:37:04,280 But do you think that's being fairly and well communicated 637 00:37:04,360 --> 00:37:09,560 through the the press, through the industry, through the 638 00:37:09,560 --> 00:37:13,880 visuals? I mean, I say this often, I feel 639 00:37:13,880 --> 00:37:17,320 like the moment of the shows is a moment of fantasy. 640 00:37:17,320 --> 00:37:20,920 It's a moment of dreams. It's not about seeing a 641 00:37:20,920 --> 00:37:25,680 practical jacket per SE, but then when you sit in a show from 642 00:37:25,680 --> 00:37:29,280 the row, yes it is. Or in a live show, yes, you can 643 00:37:29,280 --> 00:37:32,840 come away and think I'm going to wear this up, but that's not 644 00:37:32,840 --> 00:37:35,960 always why you're at. A show, I'm talking about the 645 00:37:35,960 --> 00:37:41,000 industry and how, how people, you know, how brands actually 646 00:37:41,240 --> 00:37:45,200 communicate to women in their 50s, women in their 60s. 647 00:37:45,880 --> 00:37:52,360 I, I question whether we're seeing enough women like you who 648 00:37:52,360 --> 00:37:57,560 are really inspirational because you just own your look. 649 00:37:58,120 --> 00:38:01,320 I I'd love to see more. I'd love to see more of you. 650 00:38:01,680 --> 00:38:08,320 I think that, you know, I often watch those TV morning shows 651 00:38:08,320 --> 00:38:12,800 where they they are like, here's where you can buy this thing and 652 00:38:13,000 --> 00:38:15,760 it's on trend. And then they send someone out 653 00:38:16,000 --> 00:38:20,520 on the catwalk and it's not tailored for that person. 654 00:38:20,920 --> 00:38:25,880 And I feel like the disservice is happening at that grand 655 00:38:25,880 --> 00:38:30,680 level, even it's it's more about saying to women our age where 656 00:38:30,680 --> 00:38:34,920 what suits you best go and find these pieces. 657 00:38:35,400 --> 00:38:38,520 And by the time you're our age, you know, you know what suits 658 00:38:38,520 --> 00:38:40,400 you. You know, you know, the shape of 659 00:38:40,400 --> 00:38:43,800 your body, unless it's changed drastically, which really 660 00:38:43,800 --> 00:38:49,840 happens at our age, it's just you've formulated away, good or 661 00:38:49,840 --> 00:38:53,680 bad, you have. The reality is always saying to 662 00:38:53,680 --> 00:38:56,680 someone, what makes you feel confident, what makes you feel 663 00:38:56,680 --> 00:39:01,200 comfortable? What is giving you your, I don't 664 00:39:01,200 --> 00:39:05,560 know, the inner power? Yeah, that clothes can give you, 665 00:39:05,560 --> 00:39:09,320 you know, they really can. You mentioned your shoe 666 00:39:09,320 --> 00:39:10,680 collection. Nor Gore. 667 00:39:11,000 --> 00:39:17,240 It's a lot of shoes, so I think it's at 600 and something. 668 00:39:17,240 --> 00:39:19,680 Oh God, it's a shame. Where does it store? 669 00:39:19,720 --> 00:39:22,960 Covers the house. The house is like a giant 670 00:39:23,800 --> 00:39:26,800 cupboard of stuff, just so much stuff. 671 00:39:27,200 --> 00:39:30,320 You know, eventually I would have to put it in in some sort 672 00:39:30,320 --> 00:39:32,920 of warehouse somewhere. But and I keep saying I'm going 673 00:39:32,920 --> 00:39:35,760 to sell these things, but they're so of a moment. 674 00:39:35,760 --> 00:39:38,840 Like I remember the shoe I wore when I was pregnant. 675 00:39:38,960 --> 00:39:43,240 We said, you know, the the shoe I bought for this event. 676 00:39:43,240 --> 00:39:47,880 I'm very like that, very nostalgic about the pieces I own 677 00:39:47,880 --> 00:39:51,080 because everything has a memory attached to it. 678 00:39:51,840 --> 00:39:54,960 You know, my Galliano that I love that I will never sell 679 00:39:54,960 --> 00:39:58,880 because you know, I've, I've just been nominated for award at 680 00:39:58,880 --> 00:40:01,320 the fashion awardses and they're like, what are you in a way 681 00:40:01,320 --> 00:40:03,280 where you're at? And like, I really want to wear 682 00:40:03,280 --> 00:40:06,680 this beautiful Galliano piece. Do it from the wall. 683 00:40:06,760 --> 00:40:10,840 I can't get into the piece, but but I'm like, what would I do? 684 00:40:10,840 --> 00:40:12,320 Would I tailor it? No, because I don't want to 685 00:40:12,320 --> 00:40:15,480 destroy the piece. But there's another a liar piece 686 00:40:15,480 --> 00:40:17,440 that I probably will wear. So. 687 00:40:19,200 --> 00:40:22,520 I like my shoe collection is like the clothes, there's so 688 00:40:22,520 --> 00:40:27,080 many memories attached. So we know you love a liar. 689 00:40:27,080 --> 00:40:29,960 You love the row. What about bags? 690 00:40:30,400 --> 00:40:34,720 Oh God. So I've recently acquired, I 691 00:40:34,720 --> 00:40:37,920 mean mainly a liar. I do have a lot of a liar bags. 692 00:40:37,920 --> 00:40:41,400 If you had to count my bag collection, it would probably be 693 00:40:41,720 --> 00:40:45,840 mainly a liar. But I have recently as a reward 694 00:40:45,840 --> 00:40:51,440 to myself from my favorite favorite vintage store in Japan 695 00:40:51,680 --> 00:40:57,480 while we were doing our first meetings there, acquired where 696 00:40:57,480 --> 00:41:01,600 is it? This little beauty. 697 00:41:01,680 --> 00:41:03,640 Oh my God. It's a Lindy. 698 00:41:03,840 --> 00:41:07,720 It's me, Lindy, and this from Amour Vintage. 699 00:41:07,840 --> 00:41:11,680 I buy a lot of vintage. I mean, I think honestly, isn't 700 00:41:11,680 --> 00:41:13,280 it gorgeous? She's pretty. 701 00:41:13,280 --> 00:41:17,600 She's very heavy. This was is vintage, Yeah. 702 00:41:18,000 --> 00:41:23,040 And and obviously, you know, authenticated. 703 00:41:23,040 --> 00:41:25,400 Yeah, yeah, yeah. Because I'm more is if anyone's 704 00:41:25,400 --> 00:41:28,440 going to go shopping in Japan, go to a mall, they've got a 705 00:41:28,440 --> 00:41:32,280 whole store dedicated to Chanel. I have so many Chanel bags. 706 00:41:32,520 --> 00:41:35,480 It's Alya Chanel as the majority bag. 707 00:41:35,720 --> 00:41:41,880 And then this is my Hermes only. Because rumour has it that you 708 00:41:41,920 --> 00:41:44,920 editors, whenever you go to a show, you get. 709 00:41:44,920 --> 00:41:49,280 Presented with a bag, not always and also it's it's challenging 710 00:41:49,280 --> 00:41:53,840 because you know if you go to a dinner, some may loan you a bag 711 00:41:53,840 --> 00:41:56,640 or put that down. They're not on the floor, the 712 00:41:56,640 --> 00:41:57,800 floor. Bad luck, bad luck. 713 00:41:58,160 --> 00:42:03,400 But yeah, you do get, you know, we are in a really lucky, lucky 714 00:42:04,960 --> 00:42:08,880 industry. We get given a lot of beautiful 715 00:42:08,880 --> 00:42:15,080 things, you know, like honestly, I will say my wardrobe is a 716 00:42:15,080 --> 00:42:17,840 collection of those things. But the majority that my 717 00:42:17,840 --> 00:42:21,920 Balenciaga by Nicholas Geschier has always been something I have 718 00:42:22,200 --> 00:42:26,800 purchased, my liar purchased. You know, there are things that 719 00:42:26,800 --> 00:42:31,160 you, you know, Chanel. I do weird things like I'll go 720 00:42:31,160 --> 00:42:34,440 to Terminal 4 and see a bag I like from Chanel because in 721 00:42:34,440 --> 00:42:37,800 Terminal 4 the the selection is amazing. 722 00:42:38,560 --> 00:42:42,320 The great thing about Tokyo is there's some really rare pieces, 723 00:42:42,320 --> 00:42:45,960 but also you just think it's a mixture. 724 00:42:45,960 --> 00:42:50,480 The pricing. The pricing only relates for me 725 00:42:50,480 --> 00:42:52,040 to how many times I wear that thing. 726 00:42:52,040 --> 00:42:55,960 If I'm going to wear it a lot, that it in my justification 727 00:42:55,960 --> 00:42:59,240 where it's price per wear. I was going to say pounds. 728 00:42:59,240 --> 00:43:01,040 Per wear is on my yeah, yeah, yeah. 729 00:43:01,040 --> 00:43:04,400 And you know, if I look at Mylar up on it and still do for 20 730 00:43:04,400 --> 00:43:10,800 years, so it lasts that long. I mean, what's your view on the 731 00:43:11,280 --> 00:43:14,840 huge price tags on some of these designer bags now? 732 00:43:15,280 --> 00:43:19,240 You can buy a vintage that's, you know, works really well, 733 00:43:19,240 --> 00:43:23,400 that's less expensive. When you go to see where they're 734 00:43:23,400 --> 00:43:26,680 made, they're all made by hand. Every piece of leather has a 735 00:43:26,680 --> 00:43:28,600 provenance and you know where it's come from. 736 00:43:28,600 --> 00:43:32,080 You know what it is? Everything is made by hand. 737 00:43:32,080 --> 00:43:36,600 It's not made in a factory. What I find sad is maybe a mass 738 00:43:36,600 --> 00:43:42,800 market bag which has cost £5 to make and then is being sold at. 739 00:43:43,880 --> 00:43:49,400 I don't know, I don't know what they're sold for £700 or 500. 740 00:43:50,080 --> 00:43:52,600 And I feel like that's just not right. 741 00:43:53,240 --> 00:43:58,360 But then yeah, does the same rule apply to luxury brands? 742 00:43:59,280 --> 00:44:03,400 I don't know, honestly. For me, I, I buy so like a liar, 743 00:44:03,400 --> 00:44:06,720 I'm totally happy to pay what it costs. 744 00:44:07,600 --> 00:44:10,880 I, you know, a lot of them have got a lot of detail in the 745 00:44:10,880 --> 00:44:15,560 beadwork or the so now I'm happy to pay what they're worth. 746 00:44:16,040 --> 00:44:19,200 They're worth that to me. I'm going to spend on some quick 747 00:44:19,200 --> 00:44:20,880 firequest create. Sweet, I'll be quick. 748 00:44:21,160 --> 00:44:23,960 What fashion advice would you give your 20 year old self? 749 00:44:24,400 --> 00:44:27,800 Where What makes you happy? Which fashion trend would you 750 00:44:27,800 --> 00:44:31,320 like to see make a comeback? I hate fashion trends. 751 00:44:32,880 --> 00:44:36,640 A fashion or beauty trend you would consign to Room 101. 752 00:44:37,080 --> 00:44:40,280 I think they're all an expression of your different 753 00:44:40,280 --> 00:44:42,920 phases. So no, none of them, none of 754 00:44:42,920 --> 00:44:45,640 them are horrible mistakes because they all part of your 755 00:44:45,640 --> 00:44:46,520 journey. Your. 756 00:44:47,560 --> 00:44:49,720 Your last name house by it. Was a piece of. 757 00:44:49,720 --> 00:44:52,000 Jewelry. Your views on tattoos. 758 00:44:52,960 --> 00:44:55,480 Yeah, I'm not a fan. Grooming or well-being 759 00:44:55,480 --> 00:44:56,680 treatment? You couldn't give up. 760 00:44:57,360 --> 00:45:00,800 My acupuncture, actually. High end or High Street? 761 00:45:01,600 --> 00:45:05,120 Oh, high end, probably. Crocs cute or puke? 762 00:45:06,160 --> 00:45:09,280 No, I hate Crocs sports. Lux or Rock'n'roll? 763 00:45:09,880 --> 00:45:12,840 Rock'n'roll Cashmere. Or cotton cashmere. 764 00:45:13,720 --> 00:45:21,000 Trilby or Tracy Tracy Trend or style Urge Style colour or 765 00:45:21,000 --> 00:45:26,360 monochrome Monochrome Order or edit Order Charity shop or 766 00:45:26,360 --> 00:45:30,240 resale Resale shapewear or lingerie. 767 00:45:30,520 --> 00:45:34,040 Lingerie. Bikini, a one piece bikini and 768 00:45:34,040 --> 00:45:37,600 finally my traditional question at the end of the day, what do 769 00:45:37,600 --> 00:45:39,720 you or don't you wear in bed? Nothing. 770 00:45:41,520 --> 00:45:45,960 So I could have talked to you for hours and in fact. 771 00:45:45,960 --> 00:45:48,480 I loved it. That was so good, thank you.