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plan. 
Today I'm going on a style 

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journey with the editor in chief
of Who What Where UK, the 

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wonderful Hannah Almassi. 
Hello and welcome. 

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Hannah, thank you. 
Thank you so much for having me,

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Amanda. 
Oh, it's lovely. 

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Lovely to see you again because 
we were trying to work out it 

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was a lot of fashion weeks ago 
that we last seen each months. 

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Ago in your store for a press 
day? 

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Yeah, I'm pretty sure I tried 
some things on good, fell in 

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love with some items and I still
have a necklace that I wear. 

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Fantastic. 
Well, I love to hear that, but I

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think it would be really 
interesting to start by you 

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describing what, who, what, 
where is. 

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Absolutely. 
So it's a digital first 

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destination for fashion and 
beauty. 

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It's really like your best 
friend on the inside. 

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It's always been set out to 
democratize the industries that 

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we work in, make style 
accessible. 

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It's very inclusive, it's 
joyful. 

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It's really just a one stop shop
for people to get inspiration 

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and whether that they come away 
with a new influencer that they 

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know or a product that they'd 
really like to buy that we've 

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recommended or a trend that they
now know about and feel 

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confident in, it's that kind of 
high value opportunity. 

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I don't need everybody to come 
on and come away buying 

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something, but as long as they 
feel like they've taken 

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something from our content, then
I think we're doing our job. 

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How? 
How does it work as a big 

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business model? 
Do you have advertisers? 

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Do you do affiliate links? 
How does it? 

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Because it sounds fabulous. 
Because it's free. 

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Is it? 
Yes. 

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It is free, you can completely 
access all of our content, 

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there's no paywall whatsoever 
and that I guess is in a bid to 

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democratise what we do and and 
make it available to everybody. 

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Because most magazines you have 
to pay a subscription for, don't

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you? 
Yeah. 

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And I think where we've had a 
head start is the fact that who,

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what, where has been digital 
from the off. 

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This wasn't an adjustment period
from print. 

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And I'm very fortunate that our 
U.S. business which started you 

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know 10 or so years for the UK, 
they had so much experience in 

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how do you monetize the digital 
content that you're creating. 

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And so we have a really 
multifaceted revenue stream set 

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up. 
So yes, we have advertising 

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which is very kind of 
traditional. 

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We also have a very robust 
affiliate business because of 

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the fact that our reader almost 
treats us like an e-commerce. 

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They come to us with the intent 
to shop very often. 

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And so there is a very high 
conversion because you're. 

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You're giving them an edit, 
aren't you? 

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You're giving them your plan. 
It really is. 

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It's very curated. 
We're very strict about what 

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makes it in. 
Everybody has to go through very

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rigorous training on the 
editorial team, and we take that

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responsibility really seriously.
You know, what are we putting in

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front of people? 
Is it good enough? 

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Should we be recommending this? 
And then there's all sorts of 

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other things we do. 
Like we're very well known for 

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branded content, for example, 
that lives on site and in 

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social, We create events, we 
have IRL activations. 

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There's all sorts of ways that 
we can kind of generate revenue.

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And it's a case of bringing all 
of those things together and 

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allowing them to feel as organic
and editorial as possible. 

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And So what is the criteria for?
What makes it in? 

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I think we try to consider, are 
items worth investing in, 

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whether it's affordable or 
whether it's something 

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expensive, You know, is it made 
well? 

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Is it going to last? 
Do we know that brand? 

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Do we trust that brand? 
Have we tried it ourselves? 

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We try to really stay away from,
you know, how it's been over the

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past few years, these kind of 
viral TikTok trends where 

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someone's supposed to buy 
something to instantly kind of 

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be part of that movement. 
And then next week, it's gone. 

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So we really avoid kind of 
playing into anything like that.

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Who what wear is very well known
for trend coverage, but we're 

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also a destination for capture, 
wardrobing, classic items, 

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making really solid investments.
And I think that's reflected in 

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the kind of items that people 
then buy from us. 

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So there are certain items that 
are continually best sellers. 

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We don't house the stock, 
obviously, we are just referring

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people. 
But we have so much data at our 

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fingertips and we really use 
that to ensure that we are then 

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giving the reader what they 
want, reverse engineering what 

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we do to make it fulfil their 
needs. 

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But at the same time, you know, 
we are editors and we want to 

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throw in something that's 
unexpected. 

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That is a recommendation that 
they might not know about South,

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whether that's editing all of 
the best things from a very well

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known store through to ensuring 
that we're actually supporting 

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smaller brands and startups as 
well. 

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Yeah. 
Is sustainability an important 

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to credential for you? 
Yeah. 

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I don't think you can work in a 
fashion business now and it's 

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not something that you think 
about. 

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And the way we approach it is to
be really mindful of our content

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and what we're promoting and 
what we're kind of exposing 

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people to. 
So ultimately we are a shopping 

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destination in many senses, but 
the team is acutely aware of 

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what that responsibility looks 
like and that we don't want to 

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push any old thing on people. 
It really is about, is this a 

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quality purchase? 
Will it last? 

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How many times can you wear it? 
What's all the kind of content 

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we can do about re wearing using
things that you already own? 

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How do you look after your 
clothes? 

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And so it kind of is a 360 
approach rather than just going,

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oh, well, we've ticked the box 
now because we've done a story 

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about sustainable fashion 
brands. 

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It has to weave through 
everything we do. 

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And so I even have a list of no,
no words, which I'm sure my team

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think is really uptight. 
For example, I banned the term 

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must have a really long time 
ago. 

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Good. 
Because I don't think anything 

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is a must have. 
No, If you want it, great. 

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If you love it, fabulous. 
If it's not yours, like 

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whatever, it doesn't matter. 
It doesn't have to be. 

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Yeah. 
And I think I kind of started my

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career during a time where there
was this urgent see and this 

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kind of wild frenzy for shopping
and all having the same item 

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and, you know, get it before 
it's gone and all of that kind 

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of language. 
And I think that's really 

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unhealthy now. 
So must have is a no, no must 

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have. 
As well, I think I get it before

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it's gone or that I'm adding 38 
things to my basket. 

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It's just not realistic as 
healthy. 

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Yeah. 
So it's really subtle and it 

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probably won't be obvious to 
lots of people that we work in 

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that way, but there is that 
consideration that runs through 

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everything thing we do. 
And is there much difference 

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between the US edition and the 
UK edition? 

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Is there any crossover? 
There is a lot of crossover. 

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We work very collaboratively and
I'm always grateful to have 

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their support and their 
involvement. 

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You know, they have those those 
years of experience on on our 

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business that can be really 
beneficial. 

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I work very closely with Hilary 
Kerr, our Co founder who is 

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still in the business and also 
with the whole editorial team, 

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the social team, the newsletter 
team. 

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We're in very close 
communication every day. 

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I think the markets are 
different, yeah. 

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You know, the interest in in 
content types and subject 

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matters, in brands, in style, 
whether everything is is 

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different. 
But there are things that we can

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learn. 
We share a lot of information 

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with each other. 
We share a percentage of content

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with either side. 
You know, we have the 

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opportunity to what's called 
clone content and localize it or

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syndicate something. 
So it's a really nice 

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relationship where we're kind of
sisters and we talk a lot. 

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But ultimately, you know, we run
independent businesses in many 

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ways and they are 
understandably, you know, it's a

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bigger market. 
They are a very big team and 

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they've been running for longer 
than us. 

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But it must be inspiring to be 
able to have those those 

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brainstorming sessions at the 
very least. 

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I love it. 
And what I really appreciate is 

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that everybody in the LA team 
and the New York team, they're 

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always so interested in what's 
happening in the UK for fashion 

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and for beauty, and that's of 
interest to their reading. 

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So, you know, being the London 
girls, we can actually OfferUp 

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some inspiration for content as 
well. 

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The cool girls, Well, I don't 
know, I don't know if I'm cool, 

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but there's always that 
reputation, isn't there, for 

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London style and us having that 
kind of cool edge. 

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Yeah. 
We'll keep that, yeah. 

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What's the demographic? 
The demographic, So who, what, 

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where in the UK, She's that kind
of core millennial. 

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She's been with us. 
Oh, not her. 

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Yeah, millennials very much our 
heartline. 

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But we do have demographics on 
either side of that as well. 

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So, you know, we are requiring a
younger user. 

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But there are also women, you 
know, my mum loves who, what, 

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where. 
She buys things from us all the 

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time. 
I love it. 

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Yeah. 
And I just wondered sort of, and

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this is a conversation that I I 
sort of keep having at the 

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moment is my generation just 
don't want to look like our 

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grannies and don't and and feel 
slightly insulted that we're not

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actually being marketed to as 
much as we could be. 

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Honestly, I think this. 
Is the wonderful thing about who

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what wears that within any of 
our features? 

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You might see someone in a trend
piece, for example, we might 

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have a Gen. 
Z girl in there who's into St. 

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wear. 
But then you could also have 

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someone fabulous who's 60 plus 
and loves tailoring. 

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And I think we try with all of 
our content to not consider that

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it's an age that we're 
targeting. 

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It's a type of person. 
It's someone who's interested in

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fashion or beauty and it kind of
doesn't matter. 

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You know, I think the idea of 
how to wear such and such when 

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you're 50, it's quite offensive.
It's and it's dated and I, I 

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just think that that message of 
it's not about your age, it's 

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about your approach. 
Is is so important to be 

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hammering home to my age group 
because that's inspiring, Yeah. 

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Rather than to stop, yeah. 
Yes, exactly. 

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You are a content strategist. 
So what is the next thing in the

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world of content creation to do 
you feel? 

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That's really interesting. 
One big project for me at the 

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moment is that we always need to
be moving forward. 

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We always need to innovate. 
Who, what, where is a platform 

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that often does something 1st 
and then others follow. 

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And that means that we have to 
stay on our toes and always keep

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pushing forward. 
So right now I'm thinking about 

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how do we take all of the things
that we're known for and add 

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value to them? 
How do we make them richer? 

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How do we make them more 
immersive? 

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How can we get people to kind of
connect with our editors more? 

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And perhaps they start to feel 
like, Oh yeah, I love that 

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shopping editor because her 
style is XYZ and her budget is 

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blah. 
And, you know, finding ways to 

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enrich and the content that we 
are doing is really important to

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me. 
So it's not just about volume 

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and a churn. 
It's about making every piece as

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special as it can be. 
So that's a big project for me 

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at the moment. 
We're moving into live shopping,

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which is going to be a really 
big undertaking. 

230
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So we will be live streaming was
live. 

231
00:11:38,840 --> 00:11:44,560
So on social we will be live 
streaming a it's like a video 

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that people can directly shop 
from. 

233
00:11:47,840 --> 00:11:50,440
So if you're on Instagram and 
you can click on the products 

234
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that we're talking through and 
it's all kind of, you know, done

235
00:11:52,760 --> 00:11:55,000
through this really fantastic 
technology, a third party 

236
00:11:55,000 --> 00:11:58,480
platform, and we're working 
towards that at the moment. 

237
00:11:58,480 --> 00:12:00,760
So now it's about, well, what 
does that look like for us? 

238
00:12:00,760 --> 00:12:05,320
How do we make it on brand? 
You know, I love things like 

239
00:12:05,320 --> 00:12:10,080
QVC, for example, but we're very
different from a QVC. 

240
00:12:10,080 --> 00:12:13,120
So how do we make it aligned to 
our content? 

241
00:12:13,120 --> 00:12:16,040
But also at the same time, how 
do I train up my team to make 

242
00:12:16,040 --> 00:12:18,880
everybody feel comfortable on 
camera doing something like 

243
00:12:18,880 --> 00:12:20,160
that? 
Oh yes. 

244
00:12:20,240 --> 00:12:22,440
So interesting. 
You know it's going to be a 

245
00:12:22,440 --> 00:12:24,560
process and I'm really excited 
about doing it. 

246
00:12:24,600 --> 00:12:29,160
Because editors more and more or
have to have become content 

247
00:12:29,160 --> 00:12:30,520
creators. 
I don't want to call them 

248
00:12:30,520 --> 00:12:33,960
influencers, but it's content 
creators and it is a, it's a 

249
00:12:33,960 --> 00:12:37,280
different, you have to sort of 
leave your ego out of the room 

250
00:12:37,280 --> 00:12:39,960
and say, do you know what? 
I just love this anyhow. 

251
00:12:39,960 --> 00:12:42,280
I don't care what I look like. 
Not that you don't care. 

252
00:12:42,280 --> 00:12:46,320
You you're prepared, but you 
can't pick holes in yourself. 

253
00:12:46,320 --> 00:12:49,960
You just have to get out there 
and get talking. 

254
00:12:49,960 --> 00:12:51,280
Yes. 
I think that's one of the 

255
00:12:51,280 --> 00:12:56,000
biggest shifts I've seen during 
my time in this industry is I 

256
00:12:56,000 --> 00:12:58,520
started out thinking I would be 
very much kind of in the 

257
00:12:58,520 --> 00:13:02,320
background, fine, very happy to 
be in the background. 

258
00:13:02,680 --> 00:13:06,320
And then in my early years, it 
became increasingly apparent 

259
00:13:06,320 --> 00:13:09,120
that in order to connect with 
the reader, they actually wanted

260
00:13:09,120 --> 00:13:12,880
to see, you know, the person who
was talking about a trend or 

261
00:13:12,880 --> 00:13:16,280
talking about a fashion problem.
And so I was probably one of the

262
00:13:16,840 --> 00:13:21,040
earliest editors, I think, to be
front and centre in that way. 

263
00:13:21,040 --> 00:13:24,200
I took on all sorts of crazy 
challenges, photographed for all

264
00:13:24,200 --> 00:13:28,440
sorts of mad things. 
And so, yeah, it is a normal 

265
00:13:28,440 --> 00:13:31,320
part of the job these days. 
And it's something that our 

266
00:13:31,320 --> 00:13:34,120
editors do have to take into 
consideration because it is, 

267
00:13:34,560 --> 00:13:37,440
it's a very regular ask, not 
only from an organic 

268
00:13:37,440 --> 00:13:39,480
perspective, but from a 
commercial one as well. 

269
00:13:39,520 --> 00:13:43,280
Yeah. 
Did you find that hard to be in 

270
00:13:43,280 --> 00:13:46,520
front of the camera? 
You know, I was very fortunate 

271
00:13:46,520 --> 00:13:49,160
in that my boyfriend at the 
time, now husband, is a 

272
00:13:49,160 --> 00:13:51,560
photographer. 
Oh, you are one lucky girl. 

273
00:13:51,560 --> 00:13:55,560
Yeah, so I was. 
I was lucky in that he was 

274
00:13:55,560 --> 00:13:58,560
really patient and he was good 
at photographing me and we were 

275
00:13:58,560 --> 00:14:01,160
able to do it in a way that felt
very relaxed. 

276
00:14:01,480 --> 00:14:03,200
And you didn't feel 
self-conscious? 

277
00:14:04,520 --> 00:14:09,000
Yes and no. 
I got into fashion because I 

278
00:14:09,000 --> 00:14:11,400
wanted to be part of that 
democratization. 

279
00:14:11,400 --> 00:14:14,720
I have never fit the mold of 
your archetypal fashion. 

280
00:14:14,880 --> 00:14:16,080
Girly. 
I'm not tall. 

281
00:14:16,760 --> 00:14:18,480
I don't come from a wealthy 
background. 

282
00:14:18,840 --> 00:14:21,040
I, you know, I'm not slim. 
I'm. 

283
00:14:21,080 --> 00:14:25,080
I'm just kind of me. 
And so I felt like I almost had 

284
00:14:25,080 --> 00:14:28,240
a responsibility to represent in
that way. 

285
00:14:28,240 --> 00:14:32,080
Yeah, and sometimes that's hard 
because, you know, sometimes it 

286
00:14:32,080 --> 00:14:35,040
would be easier to look great in
a picture if I was 6 foot tall. 

287
00:14:35,640 --> 00:14:38,120
Being 5 foot one, it's 
definitely more challenging. 

288
00:14:38,280 --> 00:14:42,280
But actually, very inspiring. 
Yeah, I hope so for an awful lot

289
00:14:42,280 --> 00:14:45,560
of girls who are 5 foot 5 foot 
15 foot 2. 

290
00:14:45,560 --> 00:14:46,640
Yeah. 
And so you. 

291
00:14:46,720 --> 00:14:51,440
Know and and everyone else, but 
but you know that I I was doing 

292
00:14:51,440 --> 00:14:55,920
an interview yesterday with Joe 
Elvin. 

293
00:14:56,040 --> 00:15:00,160
Oh great, who I do my Friday 
night fashion with and Joe Good 

294
00:15:00,400 --> 00:15:04,360
who is all of five foot and you 
know, we've we've had this sort 

295
00:15:04,360 --> 00:15:09,920
of demand for can we talk about 
dressing if you are 5 foot 5 

296
00:15:09,920 --> 00:15:13,440
foot one or five foot 2. 
Yes, it's a crazy popular topic 

297
00:15:13,440 --> 00:15:15,920
on who, what, where as well. 
Whenever we produce something 

298
00:15:15,920 --> 00:15:19,560
from a petite person's 
perspective, it really performs 

299
00:15:19,640 --> 00:15:21,640
very well. 
There's obviously such a demand.

300
00:15:21,920 --> 00:15:25,160
More brands are starting to 
provide petite ranges, which I 

301
00:15:25,160 --> 00:15:27,960
think is great, but. 
What was interesting was Joe was

302
00:15:27,960 --> 00:15:32,840
saying, Joe Good was saying 
yesterday is I do not buy petite

303
00:15:33,080 --> 00:15:36,760
doesn't no, and and just she was
talking about sort of 

304
00:15:36,760 --> 00:15:41,400
proportions and all of that 
because yes, you know, 

305
00:15:41,560 --> 00:15:44,280
sometimes, sometimes that can 
get lost. 

306
00:15:44,280 --> 00:15:48,280
I'm sure you feel the same when 
yeah, you probably end up just 

307
00:15:48,280 --> 00:15:52,240
buying the regular. 
I spend a lot of time at my 

308
00:15:52,240 --> 00:15:55,680
tailors, too much time. 
I'm really trying to become very

309
00:15:55,680 --> 00:15:59,720
friendly with her. 
Just talking content creators, 

310
00:15:59,920 --> 00:16:04,840
are there any in particular that
to you are doing just the most 

311
00:16:04,840 --> 00:16:07,400
phenomenal job? 
Oh, there are so many. 

312
00:16:07,400 --> 00:16:10,000
We have really fantastic people 
who we work with on a very 

313
00:16:10,000 --> 00:16:13,080
regular basis and I think who 
what we're is very good at 

314
00:16:13,240 --> 00:16:15,400
spotting girls who are on the 
rise. 

315
00:16:15,800 --> 00:16:17,840
So right now, who would I 
recommend? 

316
00:16:19,040 --> 00:16:24,440
Abby Emolay, Just stunning. 
Like she just has the coolest, 

317
00:16:24,440 --> 00:16:28,840
minimal, very lux wardrobe. 
She also has fantastic interiors

318
00:16:28,840 --> 00:16:31,240
taste and she's just such an 
entrepreneur and a really, 

319
00:16:31,240 --> 00:16:34,920
really interesting person. 
I have started following someone

320
00:16:34,920 --> 00:16:39,440
called, well, her handle is so 
Valera, but she's called Valeria

321
00:16:39,880 --> 00:16:44,680
and she just has this kind of 
Uptown Italian vibe. 

322
00:16:44,680 --> 00:16:47,680
But she's based in London now 
and I just really adore her 

323
00:16:47,680 --> 00:16:49,840
style. 
Oh God, so many people. 

324
00:16:49,840 --> 00:16:52,080
I'm probably going to offend 
everybody by not including them,

325
00:16:52,080 --> 00:16:53,040
but. 
No, that. 

326
00:16:53,040 --> 00:16:54,240
Well, let's just. 
Consider that too. 

327
00:16:54,240 --> 00:16:59,200
There's so many and I love 
discovering new people, new 

328
00:16:59,200 --> 00:17:02,040
influencers to have in our 
network and bring to events. 

329
00:17:02,040 --> 00:17:04,760
And really who, what where has 
always been very close to the 

330
00:17:04,760 --> 00:17:07,800
influencer world. 
We feature people a lot. 

331
00:17:08,920 --> 00:17:13,040
And I was also, in my earlier 
days, really not scared about 

332
00:17:13,040 --> 00:17:15,000
that shift. 
I know a lot of journalists were

333
00:17:15,000 --> 00:17:17,920
very concerned. 
There was a lot of concern, 

334
00:17:17,920 --> 00:17:19,599
wasn't there? 
Front row. 

335
00:17:20,359 --> 00:17:23,079
On down, yeah. 
I just think it's a natural 

336
00:17:23,079 --> 00:17:25,359
extension of where everything 
was going. 

337
00:17:25,359 --> 00:17:29,360
There's room for everybody. 
Yes, I, I think that's so true. 

338
00:17:30,120 --> 00:17:33,880
Now, during your time as an 
editor previously at Grazia, 

339
00:17:35,360 --> 00:17:39,360
you've interviewed the great and
the good in terms of designers 

340
00:17:39,360 --> 00:17:43,840
and I, you know from my 
research, you actually haven't 

341
00:17:43,840 --> 00:17:45,880
had the tables turned on you 
that much. 

342
00:17:46,640 --> 00:17:50,520
No. 
I just wonder how does it feel 

343
00:17:50,520 --> 00:17:54,240
today to be the other side of 
the of the? 

344
00:17:54,640 --> 00:17:58,640
Interview very peculiar and I 
have. 

345
00:17:58,640 --> 00:18:01,800
I'm having to stop myself from 
wanting to ask you questions 

346
00:18:01,800 --> 00:18:03,960
because that would be my default
position. 

347
00:18:04,920 --> 00:18:09,600
So very strange. 
I am probably very quiet and 

348
00:18:09,640 --> 00:18:14,040
under the radar about what I do,
so this is definitely outside of

349
00:18:14,040 --> 00:18:15,720
my conference. 
There she went, Very. 

350
00:18:15,720 --> 00:18:18,640
Quiet and under the radar, but 
that makes this conversation 

351
00:18:18,640 --> 00:18:23,000
even more exciting for me 
because I haven't I haven't 

352
00:18:23,000 --> 00:18:27,040
listened to you loads and loads 
and got into your head that 

353
00:18:27,040 --> 00:18:28,160
much. 
I've just. 

354
00:18:28,200 --> 00:18:32,880
Always been such a hard worker. 
I have very much with who, where

355
00:18:32,880 --> 00:18:36,440
or with my time at Gracia. 
Really been that person who is 

356
00:18:36,960 --> 00:18:41,160
on the ground, head down getting
the work done rather than being 

357
00:18:41,160 --> 00:18:43,880
very visible about the fact that
I'm getting the work done. 

358
00:18:43,920 --> 00:18:47,280
I was very determined when I was
brought on to launch what we're 

359
00:18:47,280 --> 00:18:49,760
in the UK. 
You know, it was an immense 

360
00:18:49,920 --> 00:18:53,480
responsibility and pressure and 
I had to make it work and I was 

361
00:18:53,480 --> 00:18:59,560
initially on my own. 
So to get together with 20 or so

362
00:18:59,560 --> 00:19:03,160
people in the team, it's a very 
different story. 

363
00:19:03,160 --> 00:19:06,560
But that wasn't a time for me to
kind of be jazz hands and out 

364
00:19:06,560 --> 00:19:09,000
and about. 
It was for me to to do the work 

365
00:19:09,000 --> 00:19:11,200
and get us into a robust 
situation. 

366
00:19:11,360 --> 00:19:13,800
Well, Chapo to you. 
Thank you. 

367
00:19:13,800 --> 00:19:15,960
You're just back from the circus
of the shows. 

368
00:19:16,720 --> 00:19:19,240
Yes. 
Any complete stand out moments 

369
00:19:19,240 --> 00:19:21,520
for you? 
I'm going to be so obvious. 

370
00:19:21,520 --> 00:19:23,680
I'm a Prada girl. 
I like. 

371
00:19:23,680 --> 00:19:25,200
Extraordinary, isn't it? 
Yeah. 

372
00:19:25,280 --> 00:19:27,960
It was fantastic. 
It felt really classically 

373
00:19:27,960 --> 00:19:31,520
Prada, you know, a little bit 
challenging, and that's what I 

374
00:19:31,520 --> 00:19:34,280
really enjoy about a Prada. 
Collection that is classically 

375
00:19:35,080 --> 00:19:37,000
Prada, isn't it? 
Exactly. 

376
00:19:37,000 --> 00:19:39,760
It always makes you feel 
slightly uncomfortable. 

377
00:19:40,360 --> 00:19:42,880
I loved it, really enjoyed that.
And then get getting to see it 

378
00:19:42,880 --> 00:19:46,120
at the Reecee, which is where, 
yes, you know, you get to see 

379
00:19:46,320 --> 00:19:49,360
that special close and personal.
Yeah, that's the part I enjoy 

380
00:19:49,360 --> 00:19:51,000
the most. 
Obviously it's a buzz being at 

381
00:19:51,000 --> 00:19:54,520
fashion shows and it's it's 
exciting, but I really enjoy 

382
00:19:54,520 --> 00:19:58,000
seeing the clothes up close 
because the fabrication, how 

383
00:19:58,000 --> 00:20:00,520
things are made. 
It's just I'm a bit obsessed 

384
00:20:00,520 --> 00:20:03,400
with things like that because I 
did originally study to be a 

385
00:20:03,400 --> 00:20:06,240
fashion designer. 
And so I have a real 

386
00:20:06,240 --> 00:20:09,960
appreciation of manufacturing 
and yeah, and the time it takes 

387
00:20:09,960 --> 00:20:12,080
to create the the most simple 
looking thing. 

388
00:20:12,160 --> 00:20:15,560
Yeah, but that's lovely. 
So it's a really honed eye that 

389
00:20:15,560 --> 00:20:17,640
you have. 
How many shows did you just? 

390
00:20:17,960 --> 00:20:20,240
Oh goodness me, absolutely. 
No, I did. 

391
00:20:20,920 --> 00:20:22,320
I don't know. 
I kind of. 

392
00:20:22,440 --> 00:20:24,720
I was in Milan. 
I went straight on to Paris. 

393
00:20:26,200 --> 00:20:29,560
It's a it's a whirlwind and you 
almost lose track of yeah, 

394
00:20:29,760 --> 00:20:33,720
daytime, I'm sure who you are as
a normal person in the real. 

395
00:20:33,720 --> 00:20:39,440
World Yeah stand out trends for 
autumn, winter 25 three. 

396
00:20:39,680 --> 00:20:42,120
Yeah, top OK 3. 
Favorite. 

397
00:20:42,120 --> 00:20:46,560
Favorite. 3 I think whoever is 
manufacturing faux fur or 

398
00:20:46,560 --> 00:20:49,920
sheeling that looks like fur for
the season to come is going to 

399
00:20:49,920 --> 00:20:54,480
have a really profitable season 
because there is so much of it 

400
00:20:54,520 --> 00:20:55,360
everywhere. 
I couldn't. 

401
00:20:55,360 --> 00:20:58,320
Believe how much there were 
coats, but there's some real 

402
00:20:58,320 --> 00:21:00,240
fur. 
I'm sure there are some real 

403
00:21:00,280 --> 00:21:03,400
pieces in there, but it was 
interesting that a lot of brands

404
00:21:03,400 --> 00:21:07,440
have moved to faux or sheeling 
alternatives. 

405
00:21:08,080 --> 00:21:11,320
But it was even rendered in, you
know, it's the hems of skirts. 

406
00:21:11,320 --> 00:21:15,160
It's it's little tops, it's full
dresses in faux fur. 

407
00:21:15,160 --> 00:21:18,200
I mean, it's quite a proper 
fluffy bad way to use this 

408
00:21:18,200 --> 00:21:21,360
fabric. 
So the big coat, that will be 

409
00:21:21,360 --> 00:21:23,720
the thing that obviously catches
on in in the biggest way. 

410
00:21:23,720 --> 00:21:26,040
But there was definitely some 
more adventurous takes. 

411
00:21:27,040 --> 00:21:31,000
I really appreciated this kind 
of 80s throwback that we're 

412
00:21:31,000 --> 00:21:32,720
seeing. 
I didn't think I would be keen 

413
00:21:32,720 --> 00:21:36,800
on the 80s, but even the 
saint-laurent show from last 

414
00:21:36,800 --> 00:21:40,680
night, that was incredibly kind 
of, you know, power dressing 

415
00:21:40,680 --> 00:21:42,240
driven. 
And I saw that a lot across 

416
00:21:42,240 --> 00:21:47,400
Paris from, you know, Stella 
McCartney's tailoring through to

417
00:21:47,400 --> 00:21:50,600
there was a really cute Russia's
presentation that was like 1980s

418
00:21:50,600 --> 00:21:52,880
party dresses. 
So it spans the gamut. 

419
00:21:53,840 --> 00:21:59,960
And then a final trend. 
I saw a lot of, oh, I think 

420
00:21:59,960 --> 00:22:04,560
there's this move towards a kind
of eclectic elegance as a whole.

421
00:22:05,080 --> 00:22:08,920
So this was something that was 
very prevalent in Milan and also

422
00:22:08,920 --> 00:22:11,040
very reflective of the Milanese 
women. 

423
00:22:11,520 --> 00:22:14,640
I love how they put clothes 
together, but they're always 

424
00:22:14,800 --> 00:22:19,080
fairly dressed up and yet 
completely casual and kind of 

425
00:22:19,080 --> 00:22:21,800
crafty and artsy at the same 
time. 

426
00:22:22,080 --> 00:22:25,600
And I think we're moving out of 
that kind of quiet luxury period

427
00:22:25,880 --> 00:22:28,200
and into something that's a 
little bit more adventurous but 

428
00:22:28,200 --> 00:22:33,240
still very polished. 
Very, very well put, Very well 

429
00:22:33,240 --> 00:22:36,280
put. 
What I'd just love to, you know,

430
00:22:36,280 --> 00:22:42,360
as you're so you know, London 
centric, I'd love your view on 

431
00:22:42,360 --> 00:22:44,360
the current state of British 
fashion. 

432
00:22:44,960 --> 00:22:46,960
I think it's. 
An interesting time for British 

433
00:22:46,960 --> 00:22:49,560
fashion. 
We still have this hotbed of 

434
00:22:49,600 --> 00:22:54,840
young, up and coming talent. 
Now it's a case of how do we 

435
00:22:54,840 --> 00:22:58,560
allow those brands to be able to
grow, to be profitable. 

436
00:22:58,560 --> 00:23:00,560
I think it's a really 
challenging time. 

437
00:23:01,080 --> 00:23:06,120
I think September Fashion Week 
feels like we're really ramping 

438
00:23:06,120 --> 00:23:09,000
up to something that's going to 
be kind of buzzy and new and 

439
00:23:09,000 --> 00:23:13,560
different and have energy. 
I saw some great things during 

440
00:23:13,560 --> 00:23:17,480
London Fashion Week, and we 
really try at who, what where to

441
00:23:17,480 --> 00:23:21,120
support those smaller brands on 
the rise wherever possible. 

442
00:23:22,760 --> 00:23:26,520
So for me, it's just how do we 
take that creativity and help 

443
00:23:26,520 --> 00:23:30,640
them commercialize what they're 
doing without losing the soul? 

444
00:23:30,840 --> 00:23:33,000
Yeah. 
And that spirit of London. 

445
00:23:33,320 --> 00:23:36,840
So what other what other 
projects are you really excited 

446
00:23:36,840 --> 00:23:40,280
about at the moment? 
Really excited about I've been 

447
00:23:40,280 --> 00:23:43,440
very fortunate that we've grown 
the team a lot over the past 

448
00:23:43,440 --> 00:23:46,280
couple of months. 
So we're heavily investing in 

449
00:23:46,280 --> 00:23:49,240
video, in social, but also our 
fashion content, our beauty 

450
00:23:49,240 --> 00:23:51,920
content. 
We will be launching our beauty 

451
00:23:51,920 --> 00:23:54,600
awards for the third time in a 
couple of weeks, and that's been

452
00:23:54,600 --> 00:23:56,600
really successful for the past 
two years. 

453
00:23:56,960 --> 00:24:00,040
We approach beauty awards in a 
very different way from the rest

454
00:24:00,040 --> 00:24:02,520
of the industry. 
It's really leaning on all of 

455
00:24:02,520 --> 00:24:05,520
the testing that we can do, the 
expanding network that we have, 

456
00:24:05,520 --> 00:24:08,960
and it's very visual and it 
feels very kind of justified to 

457
00:24:09,000 --> 00:24:12,000
enter in awards like this. 
So do you do beauty awards? 

458
00:24:12,000 --> 00:24:13,400
Do you do fashion? 
Awards too. 

459
00:24:13,400 --> 00:24:15,520
You don't do a Fashion Awards 
yet. 

460
00:24:16,000 --> 00:24:18,640
Oh, so who knows? 
Who knows? 

461
00:24:18,960 --> 00:24:20,680
So we've got our beauty awards 
coming up. 

462
00:24:21,520 --> 00:24:24,840
We are doing more and more in 
real life spaces, which is 

463
00:24:24,840 --> 00:24:26,160
something I'm really excited 
about. 

464
00:24:26,160 --> 00:24:27,520
I love connecting with the 
reader. 

465
00:24:27,720 --> 00:24:30,800
I love being able to bring our 
network together and also expand

466
00:24:30,800 --> 00:24:34,160
our network so there's more in 
terms of brunches, dinners. 

467
00:24:34,160 --> 00:24:36,520
We have these wonderful 
influence activations that we do

468
00:24:36,520 --> 00:24:41,320
twice a year. 
So yeah, there there is a lot to

469
00:24:41,320 --> 00:24:44,960
come at the moment. 
Lovely yeah lovely now today 

470
00:24:44,960 --> 00:24:48,760
we're going on a personal style 
journey together so let's start 

471
00:24:48,760 --> 00:24:52,120
with what you're wearing okay 
I'd. 

472
00:24:52,120 --> 00:24:55,640
Love to say that, but I didn't 
think about what to wear today. 

473
00:24:55,640 --> 00:24:57,800
And I'm one of those people who 
just, you know, throw something 

474
00:24:57,800 --> 00:24:58,560
on. 
It feels great. 

475
00:24:59,680 --> 00:25:02,960
But I'm quite a planner. 
I like to not feel flustered in 

476
00:25:02,960 --> 00:25:05,480
the morning. 
So I do often plan my outfits 

477
00:25:05,480 --> 00:25:07,320
when I've got something 
important going on. 

478
00:25:07,320 --> 00:25:10,920
And my packing for Paris and 
Milan was really something. 

479
00:25:10,920 --> 00:25:15,520
We will get on to that. 
So today I'm wearing a skirt 

480
00:25:15,560 --> 00:25:20,000
from Prada that I managed to 
track down in Paris the other 

481
00:25:20,000 --> 00:25:21,000
week. 
I thought I'm. 

482
00:25:21,160 --> 00:25:24,000
Going to say it's Prada. 
I tried it in Milan, didn't have

483
00:25:24,000 --> 00:25:25,480
my size. 
I went to Paris. 

484
00:25:25,480 --> 00:25:26,760
I eventually got it. 
Yay. 

485
00:25:27,800 --> 00:25:31,640
I don't, I don't treat myself to
things like this very often, but

486
00:25:31,640 --> 00:25:35,160
it was something that I saw last
season, fell in love with and 

487
00:25:35,160 --> 00:25:37,160
thought, wow, if I ever get a 
chance to get one of those 

488
00:25:37,160 --> 00:25:40,280
skirts, I know it's very me and 
I'll love it for Perished, 

489
00:25:40,360 --> 00:25:41,560
please. 
Yeah, yeah. 

490
00:25:41,560 --> 00:25:46,080
And a shirt from Frankie Sharp, 
a Tiger's eye necklace, which is

491
00:25:46,080 --> 00:25:47,560
vintage. 
There's this wonderful little 

492
00:25:47,560 --> 00:25:49,800
shop in Hastings. 
This woman sells all these 

493
00:25:49,800 --> 00:25:52,400
beaded necklaces. 
And I I think Tiger's eye is 

494
00:25:52,400 --> 00:25:54,960
supposed to be quite kind of 
grounding and calming. 

495
00:25:55,080 --> 00:25:56,880
Very good on your colouring too,
thank you. 

496
00:25:57,240 --> 00:25:59,480
And then some knee high boots 
that I won't shut up about. 

497
00:25:59,640 --> 00:26:01,360
They're from a small brand 
called Realm. 

498
00:26:01,600 --> 00:26:05,120
This lovely girl who just she 
got sick of working in fast 

499
00:26:05,120 --> 00:26:07,040
fashion. 
She set up her own shoe brand. 

500
00:26:07,040 --> 00:26:08,320
They're all really beautifully 
made. 

501
00:26:08,320 --> 00:26:11,320
There's like 5 styles only. 
She's been doing phenomenally 

502
00:26:11,400 --> 00:26:13,240
well. 
And what sort of price point do?

503
00:26:13,400 --> 00:26:15,920
You like, so they were about, I 
did buy them when they were on 

504
00:26:15,920 --> 00:26:18,440
sale. 
So I think they're about 150 lbs

505
00:26:18,440 --> 00:26:22,480
when I think they're more around
that 200 mark, which when you 

506
00:26:22,480 --> 00:26:25,600
consider the prices on the High 
Street at the moment is not 

507
00:26:25,600 --> 00:26:27,040
dissimilar. 
Not at all. 

508
00:26:27,560 --> 00:26:30,520
And I have worn them every day 
of Fashion Week pretty much. 

509
00:26:30,520 --> 00:26:33,560
And I, you know, doing a lot of 
steps in these bad boys. 

510
00:26:34,840 --> 00:26:38,000
Don't you love that? 
So where did you grow up? 

511
00:26:38,640 --> 00:26:42,480
I grew up in a little village in
East Sussex called Wadhurst. 

512
00:26:42,480 --> 00:26:47,760
It's near Tunbridge Wells and 
yeah, not in a particularly kind

513
00:26:47,760 --> 00:26:51,000
of high fashion environment. 
Were you exposed to fashion at 

514
00:26:51,000 --> 00:26:54,160
all as a as a child? 
In some ways, yes. 

515
00:26:54,600 --> 00:26:59,920
Not in so far as the industry, 
but my mum and her mum were both

516
00:27:00,560 --> 00:27:03,400
really, really into fashion. 
My mum is still incredibly 

517
00:27:03,400 --> 00:27:05,160
stylish. 
They would make their own 

518
00:27:05,160 --> 00:27:07,880
clothes a lot. 
She made my clothes a lot when I

519
00:27:07,880 --> 00:27:10,560
was a kid. 
And I was apparently very 

520
00:27:10,560 --> 00:27:13,000
involved in the process, you 
know, choosing fabrics and 

521
00:27:13,000 --> 00:27:14,240
silhouettes and things like 
that. 

522
00:27:14,240 --> 00:27:17,640
And I think I was quite fussy as
a child about what I would wear.

523
00:27:18,000 --> 00:27:21,520
But my mom always had her own 
unique style, still does. 

524
00:27:21,520 --> 00:27:23,600
We both actually like a lot of 
the same things. 

525
00:27:24,600 --> 00:27:28,480
My Nan, I mean, even when she 
was really, really ill towards 

526
00:27:28,480 --> 00:27:30,960
the end, you would still find 
her Immaculate, you know, 

527
00:27:31,040 --> 00:27:34,240
earrings on, necklace on, 
fabulous blouse on. 

528
00:27:35,520 --> 00:27:37,760
And then on my other side of my 
family, on my dad's side of my 

529
00:27:37,760 --> 00:27:42,040
family, he's from Iran. 
And my Iranian grandmother, I 

530
00:27:42,040 --> 00:27:46,240
mean, she's like a luxury fiend.
She didn't speak English, but we

531
00:27:46,240 --> 00:27:50,120
shared a language of fashion. 
So, you know, she would, she 

532
00:27:50,120 --> 00:27:53,920
would spot a designer bag from a
mile off and probably try and 

533
00:27:53,920 --> 00:27:57,200
buy it off someone. 
And so we would talk a lot about

534
00:27:57,200 --> 00:27:59,520
shopping, even though there was 
such a language barrier. 

535
00:27:59,520 --> 00:28:01,960
So I was very much surrounded by
people who were interested in 

536
00:28:01,960 --> 00:28:04,640
fashion. 
No one had worked in fashion. 

537
00:28:05,400 --> 00:28:08,560
The closest we got was when I 
was little, my mom actually set 

538
00:28:08,560 --> 00:28:11,720
up a kids clothing brand with 
her friend where they made these

539
00:28:11,720 --> 00:28:13,920
reversible dungarees. 
Fantastic. 

540
00:28:15,360 --> 00:28:16,840
And so I learned a lot about 
sewing. 

541
00:28:16,840 --> 00:28:19,160
Yeah. 
And then that kind of continued 

542
00:28:19,160 --> 00:28:22,320
into my teenage years where I 
would make my own things or 

543
00:28:22,520 --> 00:28:23,800
adjust things. 
And. 

544
00:28:24,440 --> 00:28:27,520
And then, yes, then I kind of 
went down the path of studying 

545
00:28:27,600 --> 00:28:28,440
fashion science. 
Were you? 

546
00:28:29,040 --> 00:28:31,120
Rebellious at all in your 
teenage years? 

547
00:28:31,880 --> 00:28:35,200
I think I was always fairly well
behaved, but I can remember 

548
00:28:35,200 --> 00:28:39,000
getting into trouble in sixth 
form for wearing certain things 

549
00:28:39,000 --> 00:28:40,200
to school. 
Were you? 

550
00:28:40,760 --> 00:28:44,080
So you were not in in a uniform 
then? 

551
00:28:44,200 --> 00:28:47,480
We were initially and then in 
those last two years we were 

552
00:28:47,480 --> 00:28:49,200
allowed to wear our own clothes.
Yeah. 

553
00:28:49,520 --> 00:28:51,840
And I. 
Can you give me a for instance 

554
00:28:51,840 --> 00:28:54,480
but? 
You know, it was a time of crop 

555
00:28:54,480 --> 00:28:57,400
tops and rah rah skirts and it 
wasn't a great period in 

556
00:28:57,400 --> 00:29:01,600
fashion, but I definitely was 
someone who always wore what I 

557
00:29:01,600 --> 00:29:03,720
wanted to wear. 
I didn't really follow the 

558
00:29:03,720 --> 00:29:05,160
trends. 
I didn't wear what my friends 

559
00:29:05,160 --> 00:29:08,320
were wearing. 
And I was kind of, I guess, 

560
00:29:08,320 --> 00:29:11,480
probably known at school for 
being that girl who was 

561
00:29:11,480 --> 00:29:14,160
interested in fashion do. 
You remember a specific light 

562
00:29:14,160 --> 00:29:18,360
bulb moment of God. 
This is making me feel 

563
00:29:18,720 --> 00:29:21,200
different. 
Yeah, I think it probably 

564
00:29:21,200 --> 00:29:24,760
happened really early on, to be 
honest, in those dresses that my

565
00:29:24,760 --> 00:29:29,160
mom would make for me. 
Or I can remember conversations 

566
00:29:29,160 --> 00:29:32,360
very early on at secondary 
school where you would start to 

567
00:29:32,360 --> 00:29:35,400
bond with people because of what
you liked and what you wore. 

568
00:29:35,400 --> 00:29:37,600
And that it's a conversation 
starter, which is what I love 

569
00:29:37,600 --> 00:29:39,240
about clothes, isn't. 
It. 

570
00:29:39,720 --> 00:29:42,160
Someone a compliment and you 
don't know where that story's 

571
00:29:42,160 --> 00:29:43,840
going to lead. 
Where did they get something 

572
00:29:43,840 --> 00:29:46,040
from and why did they buy and 
what does it mean to them? 

573
00:29:47,360 --> 00:29:50,680
So yeah, very early on. 
And I can just remember always 

574
00:29:50,680 --> 00:29:55,360
being really interested in 
clothes to, to the point where I

575
00:29:55,360 --> 00:29:59,960
used to edit my own catalogues 
together from clippings of other

576
00:29:59,960 --> 00:30:01,520
cat. 
You know, it was a time when you

577
00:30:01,520 --> 00:30:05,920
bought clothes from catalogues a
lot and print catalogues. 

578
00:30:06,240 --> 00:30:08,560
And I would cut things out of 
those and edit them together. 

579
00:30:08,560 --> 00:30:11,200
My mom has still got some of 
these, so it's like I've been 

580
00:30:11,200 --> 00:30:13,000
editing since I was about four 
years old. 

581
00:30:13,000 --> 00:30:15,440
Oh. 
Wow, I love that. 

582
00:30:16,080 --> 00:30:18,080
Now, do you work from home at 
all? 

583
00:30:18,320 --> 00:30:22,480
I do a bit, I do hybrid. 
And so what's your the 

584
00:30:22,480 --> 00:30:24,800
difference in terms of what 
you're wearing when you're 

585
00:30:24,800 --> 00:30:26,880
working from home to when you 
come into the? 

586
00:30:26,880 --> 00:30:31,160
Office, I would say the office 
is my they're my best clothes. 

587
00:30:31,440 --> 00:30:34,400
I probably wouldn't sit at home 
in the Prada skirt. 

588
00:30:34,400 --> 00:30:38,640
Well, that would be fabulous for
me, but I still I'm quite 

589
00:30:38,800 --> 00:30:42,400
dressed when I work from home, I
like to be wearing something 

590
00:30:42,400 --> 00:30:44,800
that still feels like I'm 
working. 

591
00:30:44,920 --> 00:30:49,160
I will often sit at my desk in 
heels because I just feel like 

592
00:30:49,160 --> 00:30:50,920
that's me. 
I'm not really. 

593
00:30:51,160 --> 00:30:55,680
I've never been a casual person.
It's a real rarity to find me in

594
00:30:55,680 --> 00:30:59,320
jeans. 
And I can recall, you know, six 

595
00:30:59,320 --> 00:31:01,800
years ago when I was pregnant, 
hadn't told anybody yet. 

596
00:31:01,800 --> 00:31:04,080
It was really early days. 
I actually found out on the 

597
00:31:04,080 --> 00:31:05,440
first day of London Fashion 
Week. 

598
00:31:05,800 --> 00:31:08,840
I've spent the whole of London 
Fashion Week be like, Oh my God.

599
00:31:09,040 --> 00:31:11,760
And then I came into the office 
afterwards and I wore jeans two 

600
00:31:11,760 --> 00:31:13,760
days in a row. 
And my deputy editor at the 

601
00:31:13,760 --> 00:31:16,640
time, she was like, something's 
wrong with Hannah, I think she's

602
00:31:16,640 --> 00:31:20,040
pregnant. 
And that kind of gave it away. 

603
00:31:20,080 --> 00:31:22,840
The fact that I was actually 
casual for once, everybody kind 

604
00:31:22,840 --> 00:31:26,640
of freaked out. 
So I'm not very good at that. 

605
00:31:26,680 --> 00:31:29,120
And I've had to really adjust 
with being a mum as well. 

606
00:31:29,240 --> 00:31:34,080
Well, so Waters stay at home, 
chill out, Hannah, not work from

607
00:31:34,080 --> 00:31:36,880
home, but you know, after a long
day. 

608
00:31:37,760 --> 00:31:40,040
I've really grown accustomed to 
a tracksuit. 

609
00:31:40,040 --> 00:31:41,800
Do you? 
Remember what you wore for your 

610
00:31:41,800 --> 00:31:46,120
first day in your job as editor 
in chief. 

611
00:31:46,600 --> 00:31:50,160
Oh goodness. 
So my first day was a wild one 

612
00:31:50,600 --> 00:31:55,880
because we were having a launch 
party here and, and I didn't 

613
00:31:55,880 --> 00:31:58,960
actually really know that until 
very close to the date. 

614
00:31:59,640 --> 00:32:04,600
And I had fortunately just been 
in LA for another work trip and 

615
00:32:04,600 --> 00:32:07,040
went to one of my favorite 
stores, which is called The Way 

616
00:32:07,040 --> 00:32:09,000
We Wore. 
I don't know if you've ever been

617
00:32:09,000 --> 00:32:12,000
there run by this fantastic 
woman called Doris, who is just 

618
00:32:12,000 --> 00:32:16,960
so knowledgeable and brilliant. 
And I had bought a vintage 1970s

619
00:32:16,960 --> 00:32:19,720
dress from a brand that was 
quite popular in America at the 

620
00:32:19,720 --> 00:32:22,120
time called Holly Harp. 
I think it was. 

621
00:32:22,160 --> 00:32:26,480
Yeah. 
Black, slinky, kind of tiered 

622
00:32:26,480 --> 00:32:28,320
number. 
Thank goodness I had that 

623
00:32:28,320 --> 00:32:31,840
because I then had a very fancy 
party to go to on my first day 

624
00:32:32,240 --> 00:32:35,280
where I also had to, you know, I
was interviewing Alexa Chung 

625
00:32:35,280 --> 00:32:37,480
that night. 
And it was all kind of a bit of 

626
00:32:37,480 --> 00:32:39,680
a surprise for me. 
I wasn't really anticipating 

627
00:32:39,680 --> 00:32:42,560
that that would be my first day.
So I can remember. 

628
00:32:42,760 --> 00:32:45,560
I can't remember what I wore in 
the daytime, but I can remember 

629
00:32:45,560 --> 00:32:47,880
the evening look. 
And talk about interviewing. 

630
00:32:47,880 --> 00:32:53,320
Do you ever sort of work your 
look according to who you're 

631
00:32:53,320 --> 00:32:54,120
interviewing? 
I. 

632
00:32:54,440 --> 00:32:57,560
Don't think I've ever done that,
but that's probably because I'm 

633
00:32:57,560 --> 00:33:05,200
so belligerent in what I like 
and what I wear and I don't. 

634
00:33:05,200 --> 00:33:07,440
I'm probably not very good at 
moulding myself. 

635
00:33:07,640 --> 00:33:11,640
No, no, no, no, not at all. 
But I'm I'm often fascinated by 

636
00:33:11,880 --> 00:33:17,240
how some people do dress 
according to who they're, who 

637
00:33:17,240 --> 00:33:19,320
they're interviewing, who 
they're meeting. 

638
00:33:19,640 --> 00:33:24,240
I think I have a certain style. 
I have a particular taste. 

639
00:33:24,640 --> 00:33:27,560
It's probably not the same as as
a lot of people, but I can 

640
00:33:27,560 --> 00:33:30,320
really appreciate how others 
dress. 

641
00:33:30,320 --> 00:33:32,200
Yeah, even if it's wildly 
different. 

642
00:33:32,200 --> 00:33:34,920
Yeah, from me, you know, for 
example, there is a lot of 

643
00:33:34,920 --> 00:33:37,480
content at who, What where that 
focuses on capture wardrobe 

644
00:33:37,480 --> 00:33:40,280
being minimalism. 
That couldn't be further than 

645
00:33:40,280 --> 00:33:44,000
the reality of my wardrobe. 
But so you're you're dressing 

646
00:33:44,000 --> 00:33:46,320
for you rather than trying to 
fit in. 

647
00:33:46,960 --> 00:33:49,040
Always Interesting. 
Interesting. 

648
00:33:50,400 --> 00:33:53,880
I always think that the fashion 
industry can be a pretty 

649
00:33:53,880 --> 00:33:59,160
intimidating industry to 
circulate in. 

650
00:33:59,280 --> 00:34:04,800
And I just wondered if you've 
ever felt judged by your style 

651
00:34:04,800 --> 00:34:09,120
or intimidated by the people 
around you stylistically. 

652
00:34:09,360 --> 00:34:11,239
Yeah. 
Probably always. 

653
00:34:11,239 --> 00:34:14,199
I don't know if that's a feeling
that ever really disappears, no 

654
00:34:14,199 --> 00:34:17,880
matter how high up the chain you
get. 

655
00:34:18,199 --> 00:34:22,360
I think it is an industry that 
is very much based on some 

656
00:34:22,360 --> 00:34:25,520
elements that are superficial, 
so it's hard to escape that. 

657
00:34:25,520 --> 00:34:28,440
I think all you can do is just 
have the confidence in what you 

658
00:34:28,440 --> 00:34:31,560
like, how you feel about 
yourself, try and remain as 

659
00:34:31,560 --> 00:34:34,719
strong and as true to who you 
are as possible. 

660
00:34:34,719 --> 00:34:36,239
And that can be really 
challenging. 

661
00:34:36,239 --> 00:34:40,040
You know, you feel, could I get 
further if I act like this or 

662
00:34:40,040 --> 00:34:43,320
dress like this or get more 
followers on Instagram, whatever

663
00:34:43,320 --> 00:34:46,120
it might be. 
But I think I've always just 

664
00:34:46,120 --> 00:34:50,960
tried to really be known for 
doing good work, working hard, 

665
00:34:50,960 --> 00:34:52,719
being kind to the people around 
me. 

666
00:34:53,480 --> 00:34:55,840
If I look nice in an outfit, 
wonderful. 

667
00:34:55,880 --> 00:34:59,360
If everybody doesn't like what I
wear, fine, I'm happy. 

668
00:35:00,120 --> 00:35:04,120
So yeah, it's it's a constant 
kind of battle, I think in in 

669
00:35:04,120 --> 00:35:07,600
your head ensuring that you 
remain yourself. 

670
00:35:07,920 --> 00:35:10,760
Yeah. 
Has that been a a particular 

671
00:35:10,760 --> 00:35:16,320
designer or stylist or content 
creator that's influenced your 

672
00:35:16,320 --> 00:35:19,200
style or how do you evolve your 
style? 

673
00:35:19,280 --> 00:35:21,400
Yeah. 
I think I often look back. 

674
00:35:22,200 --> 00:35:25,600
So rather than anybody in the 
kind of current fashion sphere, 

675
00:35:25,680 --> 00:35:28,160
my style has often been very 
1970s. 

676
00:35:29,040 --> 00:35:31,040
Where that comes from, I have no
idea. 

677
00:35:31,840 --> 00:35:34,080
So I look back into the 
archives. 

678
00:35:34,080 --> 00:35:39,080
So my references are things like
Faye Dunaway's costumes in the 

679
00:35:39,080 --> 00:35:41,800
eyes of Laura Mars, one of my 
favorite films. 

680
00:35:41,960 --> 00:35:45,120
Her outfits in that are just 
fantastic, so slick, polished, 

681
00:35:45,120 --> 00:35:48,640
kind of sexy. 
So I often will look back at all

682
00:35:48,640 --> 00:35:52,160
pictures of Bianca Jagger, for 
example, And I find more 

683
00:35:52,160 --> 00:35:56,360
inspiration there than I often 
do in what's on offer today. 

684
00:35:56,600 --> 00:35:59,840
Yeah. 
I mean, you've just come back 

685
00:35:59,840 --> 00:36:03,680
from show season. 
How do you approach your 

686
00:36:03,840 --> 00:36:08,280
dressing for the show season? 
Because that must be about as 

687
00:36:08,280 --> 00:36:11,960
intimidating as it gets. 
You know, walking into those 

688
00:36:11,960 --> 00:36:17,280
shows, being seated, surrounded 
by other important editors. 

689
00:36:17,280 --> 00:36:21,200
Yes, absolutely. 
I think I have to remember that 

690
00:36:21,320 --> 00:36:26,040
I am not there to be celebrated 
for my style. 

691
00:36:26,160 --> 00:36:29,560
I it's very unlikely that I'm 
going to get photographed by St.

692
00:36:29,560 --> 00:36:33,120
style photographers. 
There is a whole kind of 

693
00:36:33,120 --> 00:36:37,080
ecosystem that exists with 
people going to the shows and 

694
00:36:37,080 --> 00:36:41,760
wearing the brand and being 
there to be photographed and to 

695
00:36:41,760 --> 00:36:45,000
be visible. 
So I walk this line, I guess 

696
00:36:45,000 --> 00:36:48,360
between making an effort, 
because I always do, because I 

697
00:36:48,360 --> 00:36:51,480
like getting dressed and I like 
clothes, as well as just being 

698
00:36:51,480 --> 00:36:53,760
really sensible. 
What what am I here for? 

699
00:36:53,760 --> 00:36:55,920
I'm here to actually focus on 
what's going on. 

700
00:36:56,040 --> 00:36:58,120
I'm going to walk 20,000 steps a
day. 

701
00:36:59,000 --> 00:37:01,520
I'm going to be starting at 9:00
AM and I'm going to be getting 

702
00:37:01,520 --> 00:37:04,400
back in at one PMI mean 1:00 AM 
in the morning. 

703
00:37:04,640 --> 00:37:06,800
So, you know, you need to be 
comfortable. 

704
00:37:08,160 --> 00:37:12,240
I try to not panic by too many 
things beforehand because that 

705
00:37:12,240 --> 00:37:14,960
never really results in a 
successful purchase. 

706
00:37:15,360 --> 00:37:17,840
So I was very meticulous in my 
planning. 

707
00:37:17,840 --> 00:37:22,320
I had to kind of make about 11 
or 12 outfits work one suitcase.

708
00:37:23,360 --> 00:37:26,720
Like I said, I'm not really much
impressive girl impressive. 

709
00:37:26,720 --> 00:37:30,760
So it did require a lot of 
planning and I'm very, very 

710
00:37:30,760 --> 00:37:32,760
organised with it. 
So you know, the underwear, the 

711
00:37:32,760 --> 00:37:36,120
tights, the shoes, the bag, the 
jewelry that you know and. 

712
00:37:36,800 --> 00:37:41,360
And so do you do a big old try 
on before packing your bag? 

713
00:37:41,360 --> 00:37:43,200
Yeah, I probably do a couple of 
try ONS. 

714
00:37:43,200 --> 00:37:45,480
I think you need the first one 
to kind of get it out of the 

715
00:37:45,480 --> 00:37:47,240
way. 
And you do wardrobe selfies. 

716
00:37:47,400 --> 00:37:50,120
I I do selfies, I bring my mom 
in. 

717
00:37:50,560 --> 00:37:53,400
My mom is like the the guiding 
voice of Hannah. 

718
00:37:54,480 --> 00:37:57,760
That's not you stop trying to 
not be you or you know that 

719
00:37:57,760 --> 00:38:00,440
actually isn't very flattering 
on you and I need I need that 

720
00:38:00,440 --> 00:38:01,480
from someone. 
So she. 

721
00:38:01,480 --> 00:38:03,640
Is the person that you would 
most trust. 

722
00:38:03,640 --> 00:38:06,080
Absolutely. 
I appreciate when she tells me 

723
00:38:06,080 --> 00:38:08,680
that something's not working, 
but also, you know, she's my 

724
00:38:08,680 --> 00:38:10,720
biggest cheerleader as well. 
I. 

725
00:38:10,920 --> 00:38:14,920
Love that. 
I mean, during your time in the 

726
00:38:14,920 --> 00:38:18,400
industry, you must have received
some pretty extravagant gift 

727
00:38:18,400 --> 00:38:21,120
because that's just how the 
industry worked. 

728
00:38:21,880 --> 00:38:26,240
Yes, I think it's calmed down a 
little bit over the past couple 

729
00:38:26,240 --> 00:38:32,040
of years and I've got to a stage
where I will politely decline if

730
00:38:32,040 --> 00:38:34,840
I feel it's something that I'm 
not going to get much use out 

731
00:38:34,840 --> 00:38:36,440
of. 
Because as you can imagine, you 

732
00:38:36,440 --> 00:38:38,160
know, how many years have I 
worked in the industry? 

733
00:38:38,480 --> 00:38:45,120
18 years, my house is kind of 
fit to burst with things that I 

734
00:38:45,120 --> 00:38:47,520
have, you know, feel very 
fortunate to have been given. 

735
00:38:47,520 --> 00:38:49,400
But I actually don't like being 
wasteful. 

736
00:38:49,400 --> 00:38:51,840
I don't like having things that 
I don't use. 

737
00:38:52,280 --> 00:38:54,640
What? 
What was the most extraordinary 

738
00:38:54,640 --> 00:38:58,600
gift you've been given? 
The most extraordinary I had a 

739
00:38:58,600 --> 00:39:03,240
very lucky year, one year 
million million years ago now, 

740
00:39:03,240 --> 00:39:07,800
where I was given two different 
Celine handbags, not from Celine

741
00:39:07,800 --> 00:39:09,760
directly, it was through other 
businesses. 

742
00:39:10,240 --> 00:39:13,840
I couldn't believe my luck to be
quite honest. 

743
00:39:13,840 --> 00:39:16,280
Did you love? 
Them, yes, I loved them and I 

744
00:39:16,280 --> 00:39:19,600
still own them. 
I still own 11. 

745
00:39:19,600 --> 00:39:23,840
I gave to someone and I don't 
use it that much because I 

746
00:39:23,840 --> 00:39:27,000
almost want to protect it, like 
I don't want to destroy it. 

747
00:39:27,360 --> 00:39:31,880
And yeah, they, they held a very
special place for me. 

748
00:39:31,880 --> 00:39:36,160
But sometimes the most exciting 
purchases, well, the most 

749
00:39:36,160 --> 00:39:38,440
exciting things you can own are 
the things that you're able to 

750
00:39:38,440 --> 00:39:41,480
purchase yourself. 
So whilst it's really lovely to 

751
00:39:41,480 --> 00:39:45,080
be given something, I would 
almost much rather work towards 

752
00:39:45,360 --> 00:39:47,520
being able to treat myself to 
something special. 

753
00:39:47,640 --> 00:39:52,040
Yeah, yeah, absolutely. 
Would you say that you've ever 

754
00:39:52,040 --> 00:39:57,120
used clothes as your armour? 
Probably all the time. 

755
00:39:57,840 --> 00:40:02,240
I think clothes are undeniably 
there for a reason. 

756
00:40:02,240 --> 00:40:04,920
If you're interested in them, 
you know why you wear what you 

757
00:40:04,920 --> 00:40:07,920
wear is really significant in 
your day. 

758
00:40:08,480 --> 00:40:13,440
And so yes, I wouldn't probably 
feel like myself turning up to 

759
00:40:13,440 --> 00:40:18,000
work in something that didn't 
reflect me in my most, I guess, 

760
00:40:18,000 --> 00:40:21,840
powerful state. 
And and on that note, what do 

761
00:40:21,840 --> 00:40:25,600
you reach for when you really 
need full on power? 

762
00:40:25,680 --> 00:40:28,280
Yeah, Red. 
Anything red. 

763
00:40:28,520 --> 00:40:31,120
Big fan of red. 
I do like to wear in those 

764
00:40:31,120 --> 00:40:34,320
moments where I feel like you 
need to project power. 

765
00:40:35,760 --> 00:40:39,040
So anything red. 
I love tailoring something that 

766
00:40:39,040 --> 00:40:40,920
fits really beautifully. 
And brand. 

767
00:40:41,840 --> 00:40:45,360
Brand. 
I'm not too much of A brand 

768
00:40:45,360 --> 00:40:47,680
loyalist if I'm completely 
honest. 

769
00:40:47,680 --> 00:40:50,160
I do have a couple of brands 
that I probably own multiple 

770
00:40:50,160 --> 00:40:52,000
things from. 
If I had all the money in the 

771
00:40:52,000 --> 00:40:55,560
world, it would be Prada. 
I'm not there. 

772
00:40:56,960 --> 00:41:00,040
So there are some brands that I 
go back to over and over again, 

773
00:41:00,040 --> 00:41:03,320
particularly for dresses. 
So I have a lot from the Rixo 

774
00:41:03,440 --> 00:41:06,320
girls who I have known from the 
start. 

775
00:41:06,320 --> 00:41:08,760
I think I was one of the first 
people that they came and showed

776
00:41:08,760 --> 00:41:12,760
their few prototypes. 
They are phenomenal. 

777
00:41:12,760 --> 00:41:15,200
You know, they started all of 
that on their kitchen table and 

778
00:41:15,200 --> 00:41:17,520
have just grown into such an 
influential brand. 

779
00:41:20,600 --> 00:41:22,920
And I'm also in quite a lot of 
dresses from Ghost. 

780
00:41:22,920 --> 00:41:25,560
Those are two brands that I feel
like I've got quite a lot of. 

781
00:41:25,920 --> 00:41:29,760
And then in terms of the High 
Street, I favor Arquette, 

782
00:41:29,840 --> 00:41:32,640
Massimo Duty. 
They both have something in 

783
00:41:32,640 --> 00:41:36,440
common in that there's an 
elegance and a kind of refined 

784
00:41:37,160 --> 00:41:39,840
effect to their clothes. 
Yes, they're a little bit more 

785
00:41:39,840 --> 00:41:42,480
expensive. 
The fabrics are good, the fit is

786
00:41:42,480 --> 00:41:45,080
good. 
They're timeless but not boring,

787
00:41:45,680 --> 00:41:48,160
so those would be my High Street
goatees. 

788
00:41:48,280 --> 00:41:50,680
'Cause. 
I do like cars but I feel cause 

789
00:41:50,680 --> 00:41:54,080
is perhaps sometimes not for my 
proportions, you know? 

790
00:41:54,080 --> 00:41:58,240
They are quite interesting and 
I'm small and AS. 

791
00:41:58,600 --> 00:42:01,760
You sit here, I don't think of 
you as as small. 

792
00:42:01,760 --> 00:42:04,600
So, but yes, I understand what 
you're saying there. 

793
00:42:04,600 --> 00:42:08,400
I I do think it is a a more 
elongated silhouette. 

794
00:42:08,800 --> 00:42:12,640
Definitely, so I know a lot of 
the girls in the team are real 

795
00:42:12,640 --> 00:42:15,800
cause devotees and absolutely 
especially their jeans few 

796
00:42:15,800 --> 00:42:20,600
knits. 
I buy a lot of vintage and where

797
00:42:20,600 --> 00:42:22,160
do you where do you buy your 
vintage? 

798
00:42:22,360 --> 00:42:25,320
So in recent years I've. 
Been looking more on Etsy 

799
00:42:25,760 --> 00:42:28,040
because of the fact that when I 
lived in East London, you know, 

800
00:42:28,040 --> 00:42:31,120
that's how my weekends were 
spent in my 20s. 

801
00:42:31,120 --> 00:42:33,520
I'd go down to Brick Lane with 
my friends and we'd go to every 

802
00:42:33,520 --> 00:42:36,440
vintage store and I'd That 
market is unbelievable. 

803
00:42:36,720 --> 00:42:40,000
I can spend hours there and I 
found some real gems that I. 

804
00:42:40,000 --> 00:42:44,440
Wish I could still fit into now,
but I don't really have the 

805
00:42:44,440 --> 00:42:48,240
opportunity to spend that time 
thrifting anymore so I kind of 

806
00:42:48,240 --> 00:42:50,040
have to be quite specific in my 
searches. 

807
00:42:50,040 --> 00:42:53,880
What am I looking for? 
And I use Etsy the most. 

808
00:42:53,960 --> 00:42:55,480
And do you use vintage? 
At all. 

809
00:42:56,000 --> 00:42:58,920
I do use vintage sometimes. 
But I feel like if I'm looking 

810
00:42:58,920 --> 00:43:03,920
for true vintage, I don't always
find it as easily on interesting

811
00:43:04,400 --> 00:43:07,400
Interesting. 
Do you have a style icon? 

812
00:43:09,000 --> 00:43:12,480
I don't know if I. 
Do can I say my mom? 

813
00:43:13,360 --> 00:43:16,920
I think that's lovely. 
Yeah, I would say she has. 

814
00:43:16,920 --> 00:43:18,960
Always just blazed her own 
trail. 

815
00:43:19,200 --> 00:43:21,920
She wears what she likes, what 
she feels good in. 

816
00:43:22,360 --> 00:43:25,840
She's even smaller than me. 
We both moan a lot about not 

817
00:43:25,840 --> 00:43:28,440
being taller and how much easier
life would be if we were taller.

818
00:43:28,440 --> 00:43:33,280
But I've always really 
appreciated that she has her own

819
00:43:33,280 --> 00:43:37,880
way with clothes. 
And so yes, no one else who I 

820
00:43:37,880 --> 00:43:40,960
really look to. 
Yeah, to be honest, how would 

821
00:43:40,960 --> 00:43:43,840
she? 
Describe your style DNA in three

822
00:43:43,840 --> 00:43:46,040
words. 
I have, absolutely. 

823
00:43:46,040 --> 00:43:47,880
No idea. 
She'd probably say that I'm 

824
00:43:48,720 --> 00:43:54,000
individual, I think, and I would
hope that people would perhaps 

825
00:43:54,000 --> 00:43:56,480
describe my style as not too 
serious. 

826
00:43:57,640 --> 00:43:59,880
I think I like to have fun with 
clothes. 

827
00:43:59,880 --> 00:44:04,200
If something's got a loud 
pattern or some sort of bonkers 

828
00:44:04,200 --> 00:44:06,520
detail on it, I'm probably into 
it. 

829
00:44:06,520 --> 00:44:08,400
So a bit playful. 
Yeah, definitely. 

830
00:44:08,400 --> 00:44:12,320
Playful. 
One more I've been told before. 

831
00:44:12,320 --> 00:44:15,480
I don't know if I believe this 
about myself, but I was told by 

832
00:44:15,480 --> 00:44:18,160
an actress on a cover sheet 
before that I'm very elegant. 

833
00:44:18,680 --> 00:44:22,080
I have no idea if I would see 
myself that way, but it was 

834
00:44:22,080 --> 00:44:24,600
probably one of the nicest 
compliments I've ever received. 

835
00:44:24,600 --> 00:44:27,120
Take that, I think we'll. 
Just print that. 

836
00:44:29,000 --> 00:44:30,560
I couldn't believe that she 
actually said it. 

837
00:44:30,560 --> 00:44:32,040
Really. 
Took me by surprise and it was 

838
00:44:32,040 --> 00:44:34,240
just lovely. 
You know, people don't hand out 

839
00:44:34,360 --> 00:44:36,320
compliments like that very 
readily. 

840
00:44:36,360 --> 00:44:39,400
I'm I'm a big believer and. 
We should hand out more. 

841
00:44:39,400 --> 00:44:42,040
I agree. 
You know, why not? 

842
00:44:42,040 --> 00:44:44,640
We should be lifting each other 
up, but we really should be. 

843
00:44:45,440 --> 00:44:48,000
Would you say your style has 
changed a lot through the 

844
00:44:48,000 --> 00:44:50,520
decades? 
Yes, I think it has been. 

845
00:44:50,520 --> 00:44:53,720
That many decades. 
Admitted there's been enough in 

846
00:44:53,720 --> 00:44:57,440
my. 20s I was very experimental,
very vintage, heavy. 

847
00:44:57,800 --> 00:45:03,640
I would wear some quite daring 
1970s things and I think as I've

848
00:45:04,000 --> 00:45:08,320
grown, probably my style has 
become a little bit safer, not 

849
00:45:08,320 --> 00:45:11,640
quite as daring. 
And you know, that's probably 

850
00:45:11,640 --> 00:45:14,160
out of practicality if nothing 
else. 

851
00:45:14,160 --> 00:45:16,640
I just have less time to think 
about what I'm wearing. 

852
00:45:16,760 --> 00:45:18,440
Do you feel you've really 
nailed? 

853
00:45:18,440 --> 00:45:21,920
Your style DNA. 
Now I have no idea I'm. 

854
00:45:21,920 --> 00:45:26,880
Sure, I make some huge errors a 
lot of the time, but I feel like

855
00:45:27,040 --> 00:45:30,520
I don't go buying things that 
aren't right for me anymore. 

856
00:45:30,840 --> 00:45:32,200
Would you say you've had a 
worst? 

857
00:45:32,200 --> 00:45:35,240
Fashion moment. 
I'm sure there's been heaps. 

858
00:45:35,240 --> 00:45:39,320
But but anything sort of stand 
out, do you think One that was 

859
00:45:39,320 --> 00:45:43,080
particularly embarrassing. 
I this was a long time ago. 

860
00:45:43,080 --> 00:45:45,280
I must have been a junior editor
or something like that. 

861
00:45:45,280 --> 00:45:49,320
And I can remember buying this 
quite conceptual Acne Studios 

862
00:45:49,320 --> 00:45:53,320
dress on sale. 
I always used to hop into, I 

863
00:45:53,320 --> 00:45:55,600
don't know if you remember Stark
Boutique that was in East 

864
00:45:55,600 --> 00:45:57,720
London. 
Yes, it was such a little hot 

865
00:45:57,720 --> 00:46:01,160
spot and, and I can remember, 
yeah, it was very cool. 

866
00:46:01,280 --> 00:46:04,080
But it was kind of very 
delicate, intricately sewn 

867
00:46:04,080 --> 00:46:07,120
together pieces of chiffon. 
And I wore it into work one day.

868
00:46:07,120 --> 00:46:09,240
I was on the tube, hopped off at
Tottenham Court Road. 

869
00:46:09,240 --> 00:46:11,520
This lovely girl came up to me, 
tapped me on the shoulder and 

870
00:46:11,520 --> 00:46:13,640
she said, I think there's 
something wrong with your dress.

871
00:46:14,120 --> 00:46:17,240
And I think I I was a bit kind 
of eye rolly and like, she just 

872
00:46:17,240 --> 00:46:19,360
doesn't understand. 
She's Acne's studious. 

873
00:46:20,920 --> 00:46:23,800
It's a real idiot. 
And then she was like, no, 

874
00:46:23,800 --> 00:46:26,160
seriously, that. 
And I kind of looked behind me 

875
00:46:26,160 --> 00:46:29,520
and one of the chiffon panels 
had completely come undone. 

876
00:46:29,520 --> 00:46:34,080
And so my bum and my knickers 
grayed out on the cheap 

877
00:46:34,080 --> 00:46:37,200
platform. 
So that was definitely a rescue 

878
00:46:37,200 --> 00:46:40,840
mission that needed to happen. 
So that was probably one of my 

879
00:46:40,840 --> 00:46:43,960
most embarrassing, but good 
girl, I think. 

880
00:46:44,080 --> 00:46:49,760
How lovely, how lovely. 
And can we just talk about? 

881
00:46:50,120 --> 00:46:53,080
Beauty. 
Sort of hair, nails, makeup. 

882
00:46:53,080 --> 00:46:59,760
Yes, well, what's your approach 
to I am useless at beauty? 

883
00:46:59,800 --> 00:47:03,560
I have had my makeup done today.
Oh my goodness, you look I mean.

884
00:47:03,720 --> 00:47:05,480
Look, because I wouldn't have 
been able to. 

885
00:47:05,480 --> 00:47:08,040
Do it myself. 
I'm, I think fashion girls are 

886
00:47:08,040 --> 00:47:11,720
often kind of a bit dismissive 
of beauty. 

887
00:47:11,880 --> 00:47:14,720
They, they just want the clothes
to do the talking. 

888
00:47:14,720 --> 00:47:16,880
And that's probably the zone 
I've lived in for quite a long 

889
00:47:16,880 --> 00:47:18,640
time. 
I've always been very natural 

890
00:47:18,640 --> 00:47:20,640
with my hair, very natural with 
my makeup. 

891
00:47:20,840 --> 00:47:22,880
I'm not someone who goes and 
gets their nails done all the 

892
00:47:22,880 --> 00:47:25,960
time. 
I'm not great at pampering, but 

893
00:47:25,960 --> 00:47:29,480
I have, since we incorporated 
beauty onto the site a few years

894
00:47:29,480 --> 00:47:34,120
ago, I have become much better 
versed in brands, treatments. 

895
00:47:34,120 --> 00:47:35,800
You know what's worth trying, 
what's not. 

896
00:47:35,800 --> 00:47:39,960
We get to test a lot of products
in the office, so I'm definitely

897
00:47:39,960 --> 00:47:43,640
finding a deeper appreciation 
for beauty now than I probably 

898
00:47:43,640 --> 00:47:46,800
had before we were talking 
earlier. 

899
00:47:46,800 --> 00:47:52,440
About you planning your looks 
for Fashion Week Do you actually

900
00:47:52,520 --> 00:47:57,080
plan your looks at the beginning
of the of your week sometimes? 

901
00:47:57,080 --> 00:47:59,080
It depends on what my schedule 
looks like. 

902
00:47:59,080 --> 00:48:03,200
So for example, I know I've got 
a supper club coming up next 

903
00:48:03,200 --> 00:48:06,080
week that I'm hosting and I want
to make sure that I have it 

904
00:48:06,080 --> 00:48:07,960
clear in my head as to what I'm 
wearing. 

905
00:48:08,240 --> 00:48:11,440
I think it's to avoid. 
I don't like being late. 

906
00:48:11,440 --> 00:48:13,040
I don't really like being 
flustered. 

907
00:48:13,080 --> 00:48:17,360
I would say my natural state is 
to be quite calm and so I almost

908
00:48:17,360 --> 00:48:20,840
have to do everything I can to 
maintain that. 

909
00:48:21,160 --> 00:48:24,080
I don't like being kind of 
harassed about anything. 

910
00:48:24,080 --> 00:48:27,760
So and I'm I, you know, I don't 
feel I'm the type of person who 

911
00:48:27,760 --> 00:48:29,600
can kind of Chuck anything on 
and look fabulous. 

912
00:48:29,600 --> 00:48:32,560
I do need to think about what do
I feel good in right now? 

913
00:48:33,520 --> 00:48:34,840
Yeah. 
And tailoring. 

914
00:48:34,880 --> 00:48:37,960
Yeah, tailoring. 
And do you have anyone? 

915
00:48:38,120 --> 00:48:46,200
Within who, where that if you're
just want a little bit of extra 

916
00:48:46,480 --> 00:48:52,040
help with that newness or 
evolving your style. 

917
00:48:52,280 --> 00:48:55,880
Do you just do that yourself or 
is there any, I mean you talk 

918
00:48:55,880 --> 00:48:58,840
about your mother earlier, but 
is there anyone within the 

919
00:48:58,960 --> 00:49:01,920
business that lots of people 
what I love. 

920
00:49:01,920 --> 00:49:05,760
About the team that I have is 
that everybody has a really 

921
00:49:05,760 --> 00:49:08,920
unique perspective on style. 
There are No 2 girls in our team

922
00:49:08,920 --> 00:49:12,160
who look the same, dress the 
same, and I really appreciate 

923
00:49:12,160 --> 00:49:14,760
that because that means they're 
bringing in different brand 

924
00:49:14,960 --> 00:49:17,400
discoveries or different ways of
styling something. 

925
00:49:17,720 --> 00:49:20,520
You know, we have the 
maximalists, we have the Gen. 

926
00:49:20,520 --> 00:49:22,600
Z girls, we've got the 
classicists. 

927
00:49:22,600 --> 00:49:24,600
Yeah, we've got the girls who 
are really casual, the ones who 

928
00:49:24,600 --> 00:49:29,320
love vintage, so I'm always kind
of learning things through them.

929
00:49:29,320 --> 00:49:31,080
And do they ever come to you and
say Hannah? 

930
00:49:31,360 --> 00:49:35,600
This would look amazing on you, 
my lucky editor, my deputy 

931
00:49:35,600 --> 00:49:38,960
editor. 
Maxine knows my style inside and

932
00:49:38,960 --> 00:49:42,280
out, and she is responsible for 
probably many of my recent 

933
00:49:42,280 --> 00:49:43,840
purchases because she was 
Hannah. 

934
00:49:43,840 --> 00:49:46,280
These shoes, they're so you. 
And I'm like, Oh my God, they 

935
00:49:46,400 --> 00:49:48,760
are. 
So she knows. 

936
00:49:49,000 --> 00:49:50,440
She knows when she sees a Hannah
thing. 

937
00:49:50,520 --> 00:49:53,040
Yeah. 
You talked about a capsule 

938
00:49:53,040 --> 00:49:56,880
wardrobe. 
What what are the key pieces in 

939
00:49:56,880 --> 00:50:00,080
your capsule wardrobe? 
Yes, so my. 

940
00:50:00,080 --> 00:50:04,840
Wardrobe in all honesty, is a 
real mixing pot like it is 

941
00:50:04,920 --> 00:50:07,520
nothing in particular that goes 
together. 

942
00:50:09,200 --> 00:50:12,480
I don't live by the content that
I probably produce. 

943
00:50:12,720 --> 00:50:14,920
I just think I have too much fun
with my clothes and get a bit 

944
00:50:14,920 --> 00:50:18,320
carried away. 
But things that I always wear, I

945
00:50:18,320 --> 00:50:22,920
love a kind of tailored MIDI 
skirt, a knee high boot, a great

946
00:50:22,920 --> 00:50:29,120
Navy or grey jumper coat. 
I love a tailored coat and gold 

947
00:50:29,120 --> 00:50:32,200
earrings. 
Those are kind of probably some 

948
00:50:32,200 --> 00:50:34,280
some things that I rely on all 
the time. 

949
00:50:34,280 --> 00:50:38,960
I do love dresses, but I feel in
recent years I've moved away 

950
00:50:39,040 --> 00:50:42,880
from dresses a lot and found 
that I feel more, I don't know, 

951
00:50:42,880 --> 00:50:44,640
I guess sophisticated in the 
separate. 

952
00:50:44,640 --> 00:50:49,120
So I have no idea why that is. 
I think we just are not in as 

953
00:50:49,120 --> 00:50:52,560
much of a dress era at the 
moment, apart from, you know, 

954
00:50:52,560 --> 00:50:55,040
when it's formal wear or wedding
season kind of thing. 

955
00:50:55,320 --> 00:50:56,840
Let's talk about travel for a 
moment. 

956
00:50:57,280 --> 00:50:59,560
You, you sound like you're a 
good Packer. 

957
00:50:59,840 --> 00:51:03,120
I try to be. 
Again, organized. 

958
00:51:03,120 --> 00:51:04,640
You know, what luggage do you 
use? 

959
00:51:05,040 --> 00:51:06,920
I have a few different. 
Options. 

960
00:51:06,920 --> 00:51:10,960
I have a really fantastic 
suitcase from July that is like 

961
00:51:10,960 --> 00:51:13,640
a chic color and you can get 
your initials put on it and 

962
00:51:13,640 --> 00:51:18,840
that's fantastic. 
I've also just bought a kind of 

963
00:51:18,840 --> 00:51:23,080
Weekender bag, you know, like a 
soft canvas bag from Cezanne 

964
00:51:23,360 --> 00:51:25,120
that's really handy for the 
plane. 

965
00:51:26,360 --> 00:51:30,960
I'm very into, you know, all of 
the separate, compartmentalized 

966
00:51:30,960 --> 00:51:32,960
little. 
Yeah, Zippy. 

967
00:51:33,600 --> 00:51:34,840
I don't really what you call 
them. 

968
00:51:35,360 --> 00:51:39,040
I like all of that stuff to keep
everything neat. 

969
00:51:39,040 --> 00:51:41,440
All the shoes go in shoe bags, 
etcetera, etcetera. 

970
00:51:41,440 --> 00:51:43,560
I try to look after everything 
as much as I can. 

971
00:51:43,560 --> 00:51:46,280
You are an excellent pack. 
I buy the sands. 

972
00:51:48,600 --> 00:51:53,680
Do you have any current favorite
brands other than Prada? 

973
00:51:54,960 --> 00:51:59,640
Yes, I do. 
So by Molina I think is a really

974
00:51:59,640 --> 00:52:02,440
interesting brand. 
I believe they are now stocked 

975
00:52:02,440 --> 00:52:06,360
on John Lewis, but they're doing
some interesting things with 

976
00:52:06,360 --> 00:52:09,880
tailoring and separates. 
It's kind of, it's clean, but 

977
00:52:09,880 --> 00:52:13,800
it's interesting. 
So I have a brown tailored suit 

978
00:52:13,800 --> 00:52:16,320
from them that I've really, 
really enjoyed wearing. 

979
00:52:16,920 --> 00:52:21,840
I like I said, the Realm shoe. 
Yeah, the boots that I'm wearing

980
00:52:21,840 --> 00:52:26,320
at the moment. 
I had quite a splurge in Frankie

981
00:52:26,320 --> 00:52:30,160
Shop last season. 
That was really, really good. 

982
00:52:30,160 --> 00:52:32,920
Yeah. 
And again, things fit well. 

983
00:52:33,000 --> 00:52:35,960
They're nicely made good and 
nicely oversized. 

984
00:52:36,160 --> 00:52:41,800
Yes, exactly. 
Marcella London I really like. 

985
00:52:42,040 --> 00:52:47,720
I'm very keen on trying to buy 
from smaller brands if I can. 

986
00:52:47,720 --> 00:52:51,040
Yeah. 
So I'm always on the hunt for 

987
00:52:51,040 --> 00:52:53,080
something new. 
And I obviously on my Instagram 

988
00:52:53,080 --> 00:52:56,480
I'm targeted endlessly I am 
sure. 

989
00:52:57,040 --> 00:53:00,800
OK, you're guilty secret. 
What is the most expensive item 

990
00:53:00,800 --> 00:53:03,240
you've ever bought? 
I'm not asking for the price 

991
00:53:03,240 --> 00:53:03,880
tag. 
Yep. 

992
00:53:03,920 --> 00:53:09,640
OK, so. 
Prada bag, I bought that when I 

993
00:53:09,640 --> 00:53:12,400
was in Milan one season. 
I got, I was in the original 

994
00:53:12,400 --> 00:53:15,960
Prada store, which is in Joyomo.
It's it's stunning, isn't it? 

995
00:53:16,320 --> 00:53:18,160
It's such a. 
Fabulous store. 

996
00:53:18,160 --> 00:53:21,400
And you know, the staff are so 
lovely and you get your little 

997
00:53:21,400 --> 00:53:24,240
glass of champagne and before 
you know it you bought a bag 

998
00:53:24,240 --> 00:53:29,200
that did you go in there. 
On a mission to buy that bag, No

999
00:53:29,360 --> 00:53:32,480
I didn't. 
It's it's a pointless bag that 

1000
00:53:32,480 --> 00:53:34,880
carries nothing. 
I have to sell it because 

1001
00:53:34,880 --> 00:53:37,840
literally all I can fit in there
is, you know, a credit card and 

1002
00:53:38,040 --> 00:53:40,280
at best a lip barn. 
But what a joyous memory. 

1003
00:53:40,360 --> 00:53:41,320
It's beautiful. 
It's a lovely. 

1004
00:53:41,320 --> 00:53:43,560
Little Red. 
Shiny shoulder bag. 

1005
00:53:43,560 --> 00:53:47,800
It wasn't one of the obvious 
styles or the IT kind of bag of 

1006
00:53:47,800 --> 00:53:49,560
the season. 
I always worry about buying it 

1007
00:53:49,560 --> 00:53:52,920
items because I think they can 
fade then they become not it. 

1008
00:53:52,920 --> 00:53:54,040
Yes. 
Exactly. 

1009
00:53:54,040 --> 00:53:56,560
So I tried to. 
Pick the alternative to the IT 

1010
00:53:57,240 --> 00:54:00,800
and I love it and she's 
beautiful, but she's useless. 

1011
00:54:01,800 --> 00:54:03,000
Sounds like she needs to be on 
the. 

1012
00:54:03,000 --> 00:54:08,600
Mantelpiece What's your approach
to sustainable fashion? 

1013
00:54:09,160 --> 00:54:12,360
So for me. 
Personally, outside of the, the 

1014
00:54:12,360 --> 00:54:15,360
work that we do at who we're to 
kind of try and encourage 

1015
00:54:15,360 --> 00:54:19,280
sensible shopping habits and 
that side of things, I just 

1016
00:54:19,320 --> 00:54:21,960
really try to be quite strict 
with myself. 

1017
00:54:22,040 --> 00:54:23,840
What am I buying? 
Why am I buying it? 

1018
00:54:23,840 --> 00:54:26,960
Does it work? 
Can I make multiple outfits out?

1019
00:54:26,960 --> 00:54:29,840
And then have I made that 
mistake before in the past? 

1020
00:54:29,840 --> 00:54:31,880
Does it actually fit me? 
You know, I've gone through 

1021
00:54:31,880 --> 00:54:34,160
years of going, Oh well, I'll 
lose some weight and then I'll 

1022
00:54:34,160 --> 00:54:35,440
fit into it. 
Silly. 

1023
00:54:35,600 --> 00:54:39,120
You never get there. 
So I try to just be really, 

1024
00:54:39,120 --> 00:54:41,040
really sensible with my 
purchasing habits. 

1025
00:54:41,040 --> 00:54:44,920
And I am also very passionate 
about looking after my things, 

1026
00:54:45,120 --> 00:54:47,640
caring for my clothes. 
You know, nothing gets chucked 

1027
00:54:47,640 --> 00:54:50,520
on the floor, everything gets 
mended it, you know, shoes you 

1028
00:54:50,520 --> 00:54:53,360
borrow some girl love that, but 
I feel like that's the. 

1029
00:54:53,360 --> 00:54:55,240
Point, isn't it? 
You know, actually I buy 

1030
00:54:55,240 --> 00:54:56,800
something, wear it once. 
And get rid of. 

1031
00:54:56,800 --> 00:54:58,640
It I'm complete, I am the girl 
that. 

1032
00:54:58,640 --> 00:55:01,800
Put shoe trees in her Manolo's 
the minute they come off that. 

1033
00:55:03,000 --> 00:55:06,600
So things like that, you know, 
that extends the lifetime of 

1034
00:55:06,600 --> 00:55:09,320
something you've purchased and 
again, that comes very much from

1035
00:55:09,320 --> 00:55:11,040
my mum. 
It's something I'm trying to 

1036
00:55:11,040 --> 00:55:13,720
pass down to my child. 
You know, one of our house rules

1037
00:55:13,720 --> 00:55:16,440
is we look after our things, 
don't we? 

1038
00:55:17,440 --> 00:55:21,200
Trying he seems to, everything 
he touches breaks, but we're 

1039
00:55:21,200 --> 00:55:23,040
trying that. 
That's a phase. 

1040
00:55:23,120 --> 00:55:26,560
I'm I'm sure. 
So when you when you've had 

1041
00:55:26,560 --> 00:55:29,280
enough of something, where, 
where does it go? 

1042
00:55:29,280 --> 00:55:31,880
Do you sell it to a number of 
places? 

1043
00:55:32,160 --> 00:55:36,200
So I give a lot to charity. 
I sell some bits and bobs. 

1044
00:55:36,680 --> 00:55:39,960
I have my friends come over and 
they rummage and sometimes 

1045
00:55:39,960 --> 00:55:41,400
they'll just get packages in the
post. 

1046
00:55:41,400 --> 00:55:43,640
You know, if I know that a, you 
know, there's a brand that one 

1047
00:55:43,640 --> 00:55:46,240
of my friends really loves, I'll
just put some bits. 

1048
00:55:46,240 --> 00:55:49,120
Together and send it over. 
To them, my mum takes a lot. 

1049
00:55:49,120 --> 00:55:53,640
My mum's friends take a lot. 
Yeah. 

1050
00:55:53,840 --> 00:55:58,000
My cousin, her daughter, you 
know, we, I really try to make 

1051
00:55:58,000 --> 00:56:00,680
sure that I am kind of sending 
things to places where they will

1052
00:56:00,680 --> 00:56:06,400
be born again rather than just 
sitting, you know, in a sad pile

1053
00:56:06,560 --> 00:56:08,120
at home. 
Favorite charity? 

1054
00:56:08,720 --> 00:56:10,760
Favorite charity? 
I always like a British Heart 

1055
00:56:10,760 --> 00:56:13,600
Foundation shop. 
They're always very, very good. 

1056
00:56:13,640 --> 00:56:15,640
I think what Smartworks is 
doing, you know, from a fashion 

1057
00:56:15,640 --> 00:56:17,960
perspective, it's just amazing. 
Phenomenal. 

1058
00:56:18,000 --> 00:56:20,080
And I, you know, I want to. 
Manifest that I would really 

1059
00:56:20,080 --> 00:56:25,240
like who what where to work more
closely with them so yeah I 

1060
00:56:25,240 --> 00:56:27,240
think what they're doing is 
really interesting you know it 

1061
00:56:27,240 --> 00:56:31,200
is harnessing the power and the 
significance of clothing for 

1062
00:56:31,200 --> 00:56:35,520
being able to kind of have that 
upward mobility one quick last. 

1063
00:56:35,520 --> 00:56:39,080
Question the oldest piece you 
have in your wardrobe? 

1064
00:56:40,240 --> 00:56:41,880
Oh, now that. 
Could be, yeah. 

1065
00:56:43,000 --> 00:56:43,720
I think. 
Sarah, it's. 

1066
00:56:43,880 --> 00:56:46,560
Very sentimental to you. 
I do have a. 

1067
00:56:46,600 --> 00:56:49,720
Fantastic. 
Hardy Amy's, if that's how, I'm 

1068
00:56:49,720 --> 00:56:51,160
not sure if that's even how you 
pronounce it. 

1069
00:56:51,160 --> 00:56:54,960
Yeah. 
Hardy Amy's velvet kind of ball 

1070
00:56:54,960 --> 00:56:58,600
gown skirt with these incredible
purple pansies on it. 

1071
00:56:58,600 --> 00:57:00,920
It was very reminiscent of, I 
don't know if you remember that 

1072
00:57:00,920 --> 00:57:03,360
Christopher Kane collection with
the with the pansies. 

1073
00:57:03,520 --> 00:57:05,880
And I think I bought it at that 
time because I thought, wow, 

1074
00:57:05,880 --> 00:57:11,240
like what a parallel. 
And that's very old in terms of,

1075
00:57:11,240 --> 00:57:13,680
you know, age in terms of 
something I have owned for a 

1076
00:57:13,680 --> 00:57:16,920
really long time. 
There's one T-shirt from when I 

1077
00:57:16,920 --> 00:57:20,920
was probably about 8 or 9 that I
still have that holds this kind 

1078
00:57:20,920 --> 00:57:23,840
of power over me. 
I think it was only from H&M. 

1079
00:57:24,040 --> 00:57:26,760
Stripy T-shirt, really, nothing 
significant. 

1080
00:57:27,680 --> 00:57:31,360
It just reminds me of a time I 
remember loving that T-shirt so 

1081
00:57:31,360 --> 00:57:32,920
much. 
I'm quite sentimental. 

1082
00:57:33,080 --> 00:57:35,760
I do hold on to a lot of things.
Yeah, but they have. 

1083
00:57:36,240 --> 00:57:37,120
They have. 
Stories, yeah. 

1084
00:57:37,240 --> 00:57:42,200
And even things like, you know. 
My my wedding band is made from 

1085
00:57:42,200 --> 00:57:45,480
gold and stones that were in a 
ring that my grandma passed down

1086
00:57:45,480 --> 00:57:47,880
to me that was really kind of 
falling apart and a bit broken 

1087
00:57:47,880 --> 00:57:50,600
and I got it made into that. 
So lovely. 

1088
00:57:51,840 --> 00:57:54,880
That's been on some quick fires.
OK, what fashion advice? 

1089
00:57:54,880 --> 00:57:57,920
Would you give your 20? 
Year old self, wear what you 

1090
00:57:57,920 --> 00:58:00,480
want. 
Which fashion? 

1091
00:58:00,480 --> 00:58:04,640
Trend or era would you most like
to see make a comeback? 

1092
00:58:04,720 --> 00:58:07,600
Always the 70s. 
Right there with you. 

1093
00:58:08,080 --> 00:58:11,440
Fashionable beauty trend that 
you'd consigned to room one O 1 

1094
00:58:11,920 --> 00:58:15,680
the very. 
Like tattooed eyebrows, your 

1095
00:58:15,680 --> 00:58:20,440
last impulse by the. 
Skirt your views on tattoos. 

1096
00:58:20,880 --> 00:58:23,000
I don't have any because I'm a 
worse. 

1097
00:58:23,280 --> 00:58:26,680
But I love them on other people.
Grooming or well-being 

1098
00:58:26,680 --> 00:58:30,160
treatment, You couldn't give up.
I do love a massage. 

1099
00:58:30,160 --> 00:58:31,800
I don't. 
Have them that often but if 

1100
00:58:31,800 --> 00:58:34,120
someone told me I could never 
have a massage again I'd be 

1101
00:58:34,120 --> 00:58:36,840
quite upset. 
High end or High Street? 

1102
00:58:37,680 --> 00:58:39,720
Both. 
Crocs cute or. 

1103
00:58:39,720 --> 00:58:44,320
Puke love them for gardening. 
Sambas or gazelles? 

1104
00:58:44,960 --> 00:58:47,800
Neither. 
Not not much of A trainer's girl

1105
00:58:48,120 --> 00:58:52,680
sports lux or rock and. 
Roll probably a bit Rock'n'roll.

1106
00:58:52,880 --> 00:58:59,200
Cashmere or cotton? 
Trilby or Tracy, I do love a 

1107
00:58:59,200 --> 00:59:00,560
hat. 
I'll take any hat. 

1108
00:59:00,560 --> 00:59:03,160
To be honest, I wore a mad hat 
and during Milan Fashion Week 

1109
00:59:03,160 --> 00:59:06,000
and loved it. 
Beanie or Berry Berry. 

1110
00:59:06,760 --> 00:59:10,360
Trendle. 
Style, style, colour or 

1111
00:59:10,360 --> 00:59:13,200
monochrome? 
Always colour pattern or plain 

1112
00:59:14,040 --> 00:59:19,080
pattern, she says. 
Where I know hoarder or editor? 

1113
00:59:21,440 --> 00:59:23,040
I'm a hoarder that's trying to 
edit. 

1114
00:59:23,640 --> 00:59:27,520
You'd be amazed how many people.
Say that charity shop or resale,

1115
00:59:28,240 --> 00:59:29,760
they both have their merits. 
I can't. 

1116
00:59:29,760 --> 00:59:34,480
Cheese, shapewear or lingerie? 
Lingerie, bikini or one piece? 

1117
00:59:34,760 --> 00:59:38,160
I like a One Piece these days. 
And finally, traditional. 

1118
00:59:38,160 --> 00:59:40,960
Last question, at the end of the
day, what do you or don't you 

1119
00:59:40,960 --> 00:59:43,720
wear in bed? 
I have become quite. 

1120
00:59:43,720 --> 00:59:49,280
A pajama connoisseur and and I 
really like a very chic PJ. 

1121
00:59:49,280 --> 00:59:52,080
There are loads of great 
independent brands out there on 

1122
00:59:52,400 --> 00:59:55,360
it's 9 PMI have some from 
Liberty. 

1123
00:59:55,360 --> 00:59:56,920
Your favorite, favorite 
favorite. 

1124
00:59:56,920 --> 01:00:00,200
Favorite OH. 
I think it's my honor ones. 

1125
01:00:00,200 --> 01:00:04,520
They're this beautiful kind of 
sagee green color, so comfy and 

1126
01:00:04,520 --> 01:00:06,480
I've had them for ages and every
time I wash them, they still 

1127
01:00:06,480 --> 01:00:08,840
look great. 
Gorgeous Hannah. 

1128
01:00:09,120 --> 01:00:12,560
What a lovely, lovely 
conversation for me, so special 

1129
01:00:12,560 --> 01:00:16,160
because someone so entrenched in
the industry that I've been 

1130
01:00:16,160 --> 01:00:18,000
entrenched in for many, many, 
many years. 

1131
01:00:18,000 --> 01:00:20,280
So thank you. 
Thank you so much for having me.

1132
01:00:20,400 --> 01:00:21,880
It's been such fun. 
It's great. 

1133
01:00:22,680 --> 01:00:23,680
Lovely. 
Thank you.