1 00:00:00,040 --> 00:00:03,240 But the creative directors who you know go to a new brand and 2 00:00:03,240 --> 00:00:08,440 within a season they're expected to effect great changes, very 3 00:00:08,440 --> 00:00:12,080 noticeable changes. The danger being that the the 4 00:00:12,080 --> 00:00:16,160 heritage of that brand is damaged or if not destroyed. 5 00:00:16,800 --> 00:00:21,840 So you look at some brands where there have been a series of 6 00:00:21,840 --> 00:00:26,320 creative directors chopping in change and maybe 3 or 4 over the 7 00:00:26,320 --> 00:00:30,360 last 10 years, what's left of the original DNA of that brand 8 00:00:30,360 --> 00:00:31,440 after? All that time. 9 00:00:32,040 --> 00:00:36,240 I've never taken a bow at the end of a runway show because why 10 00:00:36,240 --> 00:00:38,040 is that? Because it would. 11 00:00:38,200 --> 00:00:41,680 It seems arrogant and unless every single person in the 12 00:00:41,680 --> 00:00:46,680 company from the chairman to the to the to the cleaning staff 13 00:00:46,960 --> 00:00:50,640 could come out with me and and take a take a bow because 14 00:00:50,640 --> 00:00:52,600 they're the response responsible too. 15 00:00:52,600 --> 00:00:54,480 I. Mean, what would you say is sort 16 00:00:54,480 --> 00:00:58,480 of your the the thing that you're most proud of? 17 00:00:59,600 --> 00:01:02,040 Surviving in the fashion industry for so long. 18 00:01:05,080 --> 00:01:08,200 Today I'm going on a style journey with the supremely 19 00:01:08,200 --> 00:01:11,840 talented British designer and creative director of Max Mara, 20 00:01:12,280 --> 00:01:15,360 Ian Griffiths. Hello and welcome, Ian. 21 00:01:15,720 --> 00:01:17,040 Hello, Amanda. Thank you. 22 00:01:17,080 --> 00:01:19,280 It's very it's a great pleasure to be here. 23 00:01:19,280 --> 00:01:21,440 Oh, it's lovely to have you here. 24 00:01:21,440 --> 00:01:26,560 I must admit I've watched your work over the decades and 25 00:01:26,600 --> 00:01:30,080 really, really been in awe of it. 26 00:01:30,080 --> 00:01:36,240 Because 37 years at Reggio Emilia, yes, Wow. 27 00:01:36,280 --> 00:01:42,520 I mean, is Italy more of your home than London or Britain now? 28 00:01:43,400 --> 00:01:46,320 Finally, after all these years, I have to admit that it is for 29 00:01:46,320 --> 00:01:48,560 years and years I was in in denial. 30 00:01:48,560 --> 00:01:51,360 I guess you'd say. You know, I used to race home 31 00:01:51,360 --> 00:01:56,040 every weekend to here, to London or to our cottage in Suffolk. 32 00:01:56,600 --> 00:02:00,040 And I used to pretend that I wasn't living in Italy. 33 00:02:00,320 --> 00:02:03,880 But finally after Brexit, I had to concede that that was my 34 00:02:03,880 --> 00:02:05,360 home. I'm a resident there now. 35 00:02:05,760 --> 00:02:09,199 I'm much happier because I live and work in the same place. 36 00:02:09,199 --> 00:02:11,880 And so I feel more of a sense of belonging there. 37 00:02:12,760 --> 00:02:14,720 Yeah. And now I'm a kind of style 38 00:02:14,720 --> 00:02:19,880 wise, I think I've turned into a kind of Italian person's version 39 00:02:20,240 --> 00:02:23,680 of what an Englishman's like. If you can, if you if you can 40 00:02:24,680 --> 00:02:28,440 understand that it's. So explain that to me. 41 00:02:28,680 --> 00:02:32,240 Well, I've become a kind of caricature of myself or, yeah, a 42 00:02:32,240 --> 00:02:35,440 caricature of an English person in the way that I dress, in the 43 00:02:35,440 --> 00:02:38,400 way that I behave. I mean, I don't know what an 44 00:02:38,400 --> 00:02:41,160 English person would make of me if I was dressed as the way that 45 00:02:41,160 --> 00:02:45,000 I would be in, in Italy, because it's quite ludicrously, 46 00:02:45,280 --> 00:02:51,160 exaggeratedly English with the Savile Row suits and the Brooks 47 00:02:51,160 --> 00:02:54,840 Brothers shirts and the churches or the Chinese shoes. 48 00:02:55,040 --> 00:02:58,400 I've kind of become like this, this Italian version of, of an 49 00:02:58,400 --> 00:03:00,920 English person. And in a sense, being in Italy 50 00:03:00,920 --> 00:03:06,600 has given me the freedom to to indulge that kind of fantasy. 51 00:03:06,920 --> 00:03:11,880 So do you find that your style becomes it changes as you come 52 00:03:11,880 --> 00:03:14,880 back to Britain? It changes slightly, especially 53 00:03:14,880 --> 00:03:18,920 if I'm in Suffolk where I have the cottage, because there I 54 00:03:18,920 --> 00:03:23,240 look most of the time like I'd slept in a hedge with my inside 55 00:03:23,240 --> 00:03:28,080 out jumpers and my dirty jeans from gardening and my and my 56 00:03:28,080 --> 00:03:33,120 soil encrusted fingernails, my shirts and jumpers with the 57 00:03:33,120 --> 00:03:35,560 holes in the elbows. Love that, love that. 58 00:03:35,920 --> 00:03:38,800 But Max Marra, coming back to that for a second, has this 59 00:03:38,800 --> 00:03:43,440 wonderful reputation of keeping its staff, which speaks volumes 60 00:03:43,440 --> 00:03:47,480 for the company culture. I mean, 38 years, it must feel 61 00:03:47,480 --> 00:03:50,040 like you're really part of a large family. 62 00:03:50,280 --> 00:03:52,800 Yes, exactly. I mean everyone knows that Max 63 00:03:52,800 --> 00:03:56,920 Marra is a family owned company, but Max Marra is a family and 64 00:03:56,920 --> 00:04:01,080 we're not related by blood, but we're, we're close enough to 65 00:04:01,080 --> 00:04:04,920 each other to be able to argue. I mean, that's the difference 66 00:04:04,920 --> 00:04:08,520 between a normal corporate structure and Max Marra, that if 67 00:04:08,520 --> 00:04:11,960 we disagree, we can have a have a really good argument and there 68 00:04:11,960 --> 00:04:15,000 are no, there are no, yes, there are no hard feelings afterwards. 69 00:04:15,400 --> 00:04:18,640 And I think that's one of the reasons why we're also committed 70 00:04:18,640 --> 00:04:23,120 to what we do and why the decisions we make are often the 71 00:04:23,120 --> 00:04:25,360 right ones because we've argued them about. 72 00:04:25,360 --> 00:04:29,720 Them so many times. And so would you say that is the 73 00:04:29,760 --> 00:04:33,720 secret for why people stay so long We're. 74 00:04:33,960 --> 00:04:41,080 Arguing. I mean, in this ageist world 75 00:04:41,080 --> 00:04:46,480 that we inhabit, what would you say is your secret to keeping 76 00:04:46,480 --> 00:04:51,960 the collection ageless and yet so relevant and fresh? 77 00:04:53,560 --> 00:04:57,360 You should put that question to my mother, who's 90, and she 78 00:04:57,360 --> 00:04:59,960 very often points out, I mean, she's my greatest critic. 79 00:05:00,280 --> 00:05:03,160 She very often points out, I mean, she says that there should 80 00:05:03,160 --> 00:05:06,240 be something in every collection that she can wear, and she 81 00:05:06,240 --> 00:05:10,400 insists that there is. But she often points out that 82 00:05:10,400 --> 00:05:14,160 the things that she likes are the same things that my niece 83 00:05:14,160 --> 00:05:15,880 likes. And she's 23. 84 00:05:16,200 --> 00:05:21,000 So I think that really the secret to staying relevant is, 85 00:05:21,040 --> 00:05:24,800 is think young and keep young. And if I take my mother as an 86 00:05:24,800 --> 00:05:28,320 example, you know, the way that she keeps young and the way that 87 00:05:28,320 --> 00:05:32,880 I hopefully keep young, in my mentality at least, is by 88 00:05:32,880 --> 00:05:39,000 constantly reading and talking and having a dialogue with young 89 00:05:39,000 --> 00:05:40,880 people constantly. Yeah. 90 00:05:41,080 --> 00:05:44,080 I mean, do you have a lot of young people in the design 91 00:05:44,080 --> 00:05:48,240 studio or is it a real mixture? It's a real mixture because on 92 00:05:48,320 --> 00:05:51,600 on the one hand I've got people who've been with me for 32 93 00:05:51,600 --> 00:05:54,240 years, so they're obviously not so young. 94 00:05:55,520 --> 00:05:57,800 But then at the same time I've got, I mean, it's quite a small 95 00:05:57,800 --> 00:05:58,840 team. At the same time, I've got 96 00:05:58,840 --> 00:06:02,440 people who've graduated from college within the last to or 97 00:06:02,440 --> 00:06:05,720 even or, or direct graduates from college. 98 00:06:06,080 --> 00:06:08,760 So yes, there's a, there's a, there's a mixture, but I think 99 00:06:08,760 --> 00:06:11,680 dialogue with young people keeps you young. 100 00:06:12,360 --> 00:06:16,160 Our listeners would be fascinated to understand what 101 00:06:16,160 --> 00:06:20,920 your sort of day looks like. It depends where I am. 102 00:06:21,520 --> 00:06:24,480 I mean, inspiration can come from anywhere. 103 00:06:24,480 --> 00:06:28,040 You've just got to be open to it and you never know when it's 104 00:06:28,040 --> 00:06:30,760 going to strike next. I always think that in terms of 105 00:06:30,760 --> 00:06:33,560 a starting point for a collection, the important thing 106 00:06:33,560 --> 00:06:36,520 is never to try too hard. Because I think if you're going 107 00:06:36,520 --> 00:06:40,280 to if you're going to design clothes that are easy to wear, 108 00:06:40,280 --> 00:06:44,560 which hopefully Maximara clothes are, then they have to be easy 109 00:06:44,560 --> 00:06:47,840 to design as well. And anything difficult about the 110 00:06:47,840 --> 00:06:51,600 conception of them will show in the final, in the final product. 111 00:06:51,960 --> 00:06:57,120 So the inspiration very often just happens wherever I happen 112 00:06:57,120 --> 00:07:00,000 to be. So I mean, one example, I was 113 00:07:00,000 --> 00:07:03,520 talking about Suffolk just now, but I was walking with a friend 114 00:07:03,520 --> 00:07:05,920 through the Suffolk countryside, through the woods. 115 00:07:05,920 --> 00:07:10,000 And we we came to Olbra and we stopped outside the house where 116 00:07:10,000 --> 00:07:13,560 there was a blue plaque. And the, the blue plaque was to 117 00:07:13,560 --> 00:07:16,840 commemorate the fact that Elizabeth Garrett had lived 118 00:07:16,840 --> 00:07:22,200 there and she was, as you know, the the first lady mayor of 119 00:07:22,920 --> 00:07:25,840 Obra. But more importantly, she, she 120 00:07:25,840 --> 00:07:29,480 was, she founded the Garrett Hospital, I think the Garrett 121 00:07:29,480 --> 00:07:30,320 wing of the. Hospital. 122 00:07:30,720 --> 00:07:34,520 So I mean, she was a very important suffragette feminist. 123 00:07:34,960 --> 00:07:39,000 And so that was the starting point for a a whole collection. 124 00:07:39,280 --> 00:07:43,480 So you know, everything you do can inspire you or affect you or 125 00:07:43,480 --> 00:07:46,600 influence you in some way, which is why it's so important to go 126 00:07:46,600 --> 00:07:49,440 to the right places because wherever you go, you're going to 127 00:07:49,440 --> 00:07:52,120 be affected. So make sure you go to the the 128 00:07:52,120 --> 00:07:56,480 nicest or the best places. Yeah, I I always have thought 129 00:07:56,480 --> 00:07:58,840 that as a designer, your eyes are like sponges. 130 00:07:58,840 --> 00:08:02,520 You're just constantly absorbing and processing. 131 00:08:02,520 --> 00:08:04,640 Yeah, so I, I've taught a lot and I've always said to the 132 00:08:04,640 --> 00:08:08,880 students, you're a sponge and what comes out is what goes in. 133 00:08:09,160 --> 00:08:12,560 So just be careful what you put in because it you know, it's, 134 00:08:12,560 --> 00:08:15,360 it's all influences and they're all milling around in your head. 135 00:08:15,360 --> 00:08:19,520 Sometimes you see something and you don't refer to it until 136 00:08:19,520 --> 00:08:22,800 years later, or the relevance of it doesn't strike you until 137 00:08:22,800 --> 00:08:27,520 years after you saw it. And sometimes you can revisit a 138 00:08:27,520 --> 00:08:30,160 a theme. And do you take notes in a 139 00:08:30,160 --> 00:08:32,799 notebook or sketch in a notebook, or do you take lots of 140 00:08:32,799 --> 00:08:35,679 photos? Or is it a combination? 141 00:08:35,679 --> 00:08:38,360 Well, like everyone, I take lots of photos these days and my 142 00:08:38,360 --> 00:08:42,159 phone is, I mean, the number of photos we take now, now is, is 143 00:08:42,159 --> 00:08:43,720 scary. In the old days we used to be 144 00:08:43,720 --> 00:08:48,440 able to take 12 or 24 or 36 exposures at a time, but now we 145 00:08:48,440 --> 00:08:52,040 can take 36 photographs in 5 minutes if we want to. 146 00:08:52,400 --> 00:08:55,160 So my phone has got thousands and thousands of pictures. 147 00:08:55,480 --> 00:08:58,360 I'd like to say that I kept a sketchbook, but I don't. 148 00:08:58,680 --> 00:09:00,520 It all goes into my, into my head. 149 00:09:00,880 --> 00:09:02,440 It's all it's all there mentally. 150 00:09:02,720 --> 00:09:05,160 It's in in your head. It's one big boiling pot of 151 00:09:05,160 --> 00:09:06,960 ideas all bubbling. Up. 152 00:09:07,800 --> 00:09:13,080 I mean, as creative director, do you touch everything from roduct 153 00:09:13,080 --> 00:09:16,840 to visuals to ad campaigns to even storefits? 154 00:09:17,240 --> 00:09:20,640 Yes, I mean, that's all part of the part of the brief really, 155 00:09:20,840 --> 00:09:23,560 because it's all part of the image of the product and the the 156 00:09:23,560 --> 00:09:25,560 product. It works in the context of a 157 00:09:25,560 --> 00:09:27,640 store. It works in the context of a 158 00:09:27,640 --> 00:09:30,720 campaign of a show. It's all to do with the image of 159 00:09:30,720 --> 00:09:33,480 the of the brand and the way people perceive it. 160 00:09:33,480 --> 00:09:37,200 So it's very much in the remit of a creative director to be 161 00:09:37,480 --> 00:09:39,280 interested in all of those things. 162 00:09:40,080 --> 00:09:43,640 Fashion's going through a a very interesting time right now. 163 00:09:43,640 --> 00:09:49,440 You know, we've got you at Max Mara for 38 years and then this 164 00:09:49,880 --> 00:09:54,360 sort of plethora of other creative directors being sort of 165 00:09:54,360 --> 00:09:57,680 moved around the chess board. Yes, musical chairs. 166 00:09:57,680 --> 00:10:00,200 It is musical chairs. Yeah, I don't know how they do 167 00:10:00,200 --> 00:10:02,600 it. I mean, I really sympathise with 168 00:10:02,600 --> 00:10:04,840 them. I don't know how a designer, 169 00:10:04,840 --> 00:10:07,160 because a creative director is a relatively new term. 170 00:10:07,480 --> 00:10:11,000 I tend to think of myself as just an older designer, an old 171 00:10:11,000 --> 00:10:12,480 designer if you like, no, stop it. 172 00:10:13,520 --> 00:10:17,760 But but the creative directors who you know go to a new brand 173 00:10:17,760 --> 00:10:22,160 and within a season they're expected to effect great 174 00:10:22,160 --> 00:10:24,320 changes, very noticeable changes. 175 00:10:24,640 --> 00:10:28,280 The danger being that the, the heritage of that brand is 176 00:10:28,680 --> 00:10:34,240 damaged or if not destroyed and once it's gone, you can't get it 177 00:10:34,240 --> 00:10:36,920 back. So you look at some brands where 178 00:10:38,800 --> 00:10:41,880 there have been a series of creative directors chopping and 179 00:10:41,880 --> 00:10:45,480 changing maybe 3 or 4 over the last 10 years. 180 00:10:45,720 --> 00:10:49,080 What's left of the original DNA of that brand after all that 181 00:10:49,080 --> 00:10:51,320 time? I mean, there are some shows now 182 00:10:51,320 --> 00:10:56,800 where I, I, I can see the personality of the designer more 183 00:10:56,800 --> 00:10:59,960 than I can see the personality of the brand. 184 00:11:00,320 --> 00:11:02,720 And I don't know if that's a, a good thing or a bad thing. 185 00:11:02,720 --> 00:11:06,080 But in terms of Max Mara, Max Mara will always be Max Mara 186 00:11:06,080 --> 00:11:10,240 primarily, which is one of the reasons why I tend to be quite 187 00:11:10,360 --> 00:11:15,560 low key about my job. And are you, are you happy to be 188 00:11:15,880 --> 00:11:21,920 the the man behind the brand rather than at? 189 00:11:22,280 --> 00:11:26,680 The yes, I've never taken a a bow at the end of a runway show 190 00:11:27,160 --> 00:11:28,280 because why? Is that? 191 00:11:28,440 --> 00:11:32,320 Because it would, it seems arrogant and unless every single 192 00:11:32,320 --> 00:11:36,880 person in the company from the chairman to the to the to the 193 00:11:36,880 --> 00:11:40,720 cleaning staff could come out with me and and take a take a 194 00:11:40,720 --> 00:11:44,960 bow because they're the response responsible too, then obviously 195 00:11:45,000 --> 00:11:47,720 not everyone can. So that's never going to happen. 196 00:11:48,160 --> 00:11:51,360 And it would seem like an arrogance to take to take 197 00:11:51,360 --> 00:11:55,120 responsibility for the for the whole thing or to to reap the 198 00:11:55,120 --> 00:11:58,520 rewards of something which is ultimately A-Team effort. 199 00:11:58,760 --> 00:12:01,040 Not just my current team, but all the people who've gone 200 00:12:01,040 --> 00:12:04,240 before me to build the identity of that brand. 201 00:12:04,360 --> 00:12:07,280 Yeah. That's that's fantastically 202 00:12:07,320 --> 00:12:09,720 humble. I mean talking about the 203 00:12:09,720 --> 00:12:15,520 identity of the brand, if I were to ask you what the style DNA of 204 00:12:15,520 --> 00:12:21,280 Max Mara is in three words, what 3 words would those be? 205 00:12:22,160 --> 00:12:30,160 Discreet glamour and elegance. But the the the important thing 206 00:12:30,160 --> 00:12:35,520 is people think that Max Mara women want to be unobserved 207 00:12:35,520 --> 00:12:38,720 because they turn up wearing camel. 208 00:12:39,000 --> 00:12:42,320 But what's discreet or unobservable? 209 00:12:42,320 --> 00:12:45,320 What don't you notice about a woman who walks into a room 210 00:12:45,640 --> 00:12:49,480 dressed head to toe in camel? It's not because she doesn't 211 00:12:49,480 --> 00:12:51,960 want to be noticed. She does. 212 00:12:52,440 --> 00:12:56,600 She wants people to say wow, but she wants it to be a quiet vow. 213 00:12:57,800 --> 00:13:00,080 And that's the reaction you get when you wear Maximara. 214 00:13:00,080 --> 00:13:02,160 Love. That, I mean, over the years 215 00:13:02,640 --> 00:13:10,640 you've obviously evolved the the brand codes and the brand DNAI 216 00:13:10,640 --> 00:13:15,080 mean, what would you say is sort of your, the, the thing that 217 00:13:15,080 --> 00:13:19,160 you're most proud of? Surviving in the fashion 218 00:13:19,160 --> 00:13:25,160 industry for so long. Well, chapeau to that, because 219 00:13:25,280 --> 00:13:26,400 it ain't. It ain't an easy one. 220 00:13:27,040 --> 00:13:30,160 The, the thing that I'm really most proud of, seriously is 221 00:13:30,160 --> 00:13:36,000 hopefully what I've done is I've enriched the heritage rather 222 00:13:36,000 --> 00:13:38,400 than weaken it. You know, if I was talking about 223 00:13:38,400 --> 00:13:42,040 other creative directors who've had the, you know, the dubious 224 00:13:42,040 --> 00:13:45,440 honour of taking over a brand and, you know, doing what they 225 00:13:45,440 --> 00:13:47,520 could within the shortest possible time. 226 00:13:47,520 --> 00:13:50,880 You know, I had a long time to think about Max Murrow and what 227 00:13:50,880 --> 00:13:55,200 it was before I was at the helm of the company and could make 228 00:13:55,200 --> 00:13:58,800 those kind of decisions. So, you know, hopefully I've 229 00:13:58,800 --> 00:14:01,400 made the right decision. So I'm going to leave that 230 00:14:01,400 --> 00:14:05,400 heritage in an even stronger position than it was when I took 231 00:14:05,400 --> 00:14:07,760 over. So the, you know, when I, when, 232 00:14:08,320 --> 00:14:13,160 when I can, I visit our archive and remind myself where we've 233 00:14:13,160 --> 00:14:15,280 come from. And I feel quite proud. 234 00:14:15,280 --> 00:14:18,720 You know, I look back and think, well, I did this and I did that 235 00:14:18,720 --> 00:14:22,160 and sometimes refer back to my own work because, you know, I 236 00:14:22,160 --> 00:14:26,120 mean, I've been at Max Mara now for about 75 years, of Max Mara 237 00:14:26,120 --> 00:14:28,160 this year. And I've been there for nearly 238 00:14:28,160 --> 00:14:30,680 40. That's more than half Max Mara's 239 00:14:30,680 --> 00:14:33,680 life. And Max Mara's been has been 240 00:14:33,680 --> 00:14:37,000 part of my life for over well over half of my life. 241 00:14:37,000 --> 00:14:38,720 Well, really, your entire adult life? 242 00:14:38,720 --> 00:14:41,600 But it has. It has since I was 26. 243 00:14:42,280 --> 00:14:47,520 So, so you know that that's, that's my, my proudest 244 00:14:47,520 --> 00:14:49,560 achievement. I think of you know, what I'll 245 00:14:49,560 --> 00:14:54,480 leave behind when it's finally time to, to stop, which is a 246 00:14:54,480 --> 00:14:57,080 long way off yet because I, I feel I've got so much more to 247 00:14:57,080 --> 00:14:59,080 say. In fact, in some ways I feel 248 00:14:59,080 --> 00:15:01,840 like I'm just getting into the swing of things. 249 00:15:01,840 --> 00:15:04,720 I'm just beginning to learn the ropes of the job. 250 00:15:04,960 --> 00:15:07,600 Yeah. But I, I think that's a lovely 251 00:15:07,600 --> 00:15:13,600 thing about this decade that we're both in, is that there is 252 00:15:13,600 --> 00:15:17,800 a lot of that feeling like we've got all of this knowledge and 253 00:15:17,800 --> 00:15:20,640 now it's about applying it in a new way. 254 00:15:20,960 --> 00:15:22,640 And that's exciting. Yes. 255 00:15:22,680 --> 00:15:25,400 I mean, I think the the keyword is elasticity. 256 00:15:25,400 --> 00:15:27,880 You have to be elastic. And you're asking, you know, 257 00:15:27,880 --> 00:15:30,880 what keeps you young. And that's one of the things you 258 00:15:30,880 --> 00:15:35,840 have to try and work on is to, to not think in a standard way, 259 00:15:36,120 --> 00:15:40,040 to always think in a corporate speak a little bit outside the 260 00:15:40,040 --> 00:15:44,640 box and, and, and keep on being as elastic as possible, being as 261 00:15:44,640 --> 00:15:49,400 open as possible to new ideas and use your experience, because 262 00:15:49,400 --> 00:15:54,080 we do have experience to use your experience in the in the 263 00:15:54,080 --> 00:15:58,240 wisest possible way. I think that that that that, you 264 00:15:58,240 --> 00:16:03,720 know, one thing that that age age does have over youth in a 265 00:16:03,720 --> 00:16:08,400 sense is is. Is the ability to apply your 266 00:16:08,400 --> 00:16:12,360 experience in an effective kind of way, and while younger people 267 00:16:12,360 --> 00:16:15,240 maybe have more energy, more mature people. 268 00:16:15,600 --> 00:16:19,080 Have the ability to use that energy in a way that's more 269 00:16:19,080 --> 00:16:21,880 effective and and waste less time. 270 00:16:22,200 --> 00:16:25,480 And that's something that you learn over the years or the 271 00:16:25,480 --> 00:16:28,160 decades. Work smarter. 272 00:16:28,520 --> 00:16:33,240 Yes, but I'm not, I'm not saying that for for one moment that, 273 00:16:33,640 --> 00:16:38,720 that, that, that more mature people or older people are more 274 00:16:38,720 --> 00:16:40,560 effective than than younger people. 275 00:16:40,560 --> 00:16:43,760 I mean, far from it. I think we've got we can all 276 00:16:43,760 --> 00:16:46,240 learn all the time. From younger people. 277 00:16:46,240 --> 00:16:49,880 Yeah, it's about staying inquisitive and interested, 278 00:16:49,880 --> 00:16:51,520 isn't? It curious curiosity. 279 00:16:51,520 --> 00:16:53,160 Curious. Yes. 280 00:16:53,520 --> 00:16:58,400 I mean, what are you would you say you're most excited about? 281 00:16:58,400 --> 00:17:02,560 And at the moment, if your skin feels like it's changed 282 00:17:02,560 --> 00:17:06,119 overnight, you're not alone. What used to work suddenly 283 00:17:06,119 --> 00:17:10,599 doesn't, and new concerns like fine lines, dark spots, or 284 00:17:10,599 --> 00:17:14,000 breakouts appear. Our skin evolves and our 285 00:17:14,000 --> 00:17:17,800 routines should too. Renew and Me creates 286 00:17:17,800 --> 00:17:21,480 dermatologist designed, personalized treatments that 287 00:17:21,480 --> 00:17:23,880 adapt monthly to your skin's needs. 288 00:17:24,440 --> 00:17:28,319 Their advanced retinoid works 20 times harder than High Street 289 00:17:28,319 --> 00:17:31,400 retinols to accelerate cellular renewal. 290 00:17:31,680 --> 00:17:36,600 Smooth, fine lines, even skin tone and boost collagen, all 291 00:17:36,600 --> 00:17:39,880 precisely dosed in a dermatologist approved formula. 292 00:17:40,440 --> 00:17:43,800 Paired with a smart base cream tailored to your skin type, it 293 00:17:43,800 --> 00:17:46,880 maximizes results while protecting your skin barrier. 294 00:17:47,080 --> 00:17:51,480 Expect smoother, firmer, more radiant skin in as little as 12 295 00:17:51,480 --> 00:17:55,520 weeks, all with ongoing guidance from their UK licensed 296 00:17:55,680 --> 00:17:59,080 dermatology team. Start your consultation today 297 00:17:59,120 --> 00:18:02,480 and get your first month of nightly active treatment for 298 00:18:02,480 --> 00:18:06,840 just £4.99 with code SD Glow Well. 299 00:18:09,400 --> 00:18:15,920 Every aspect of the the job is excites me, but the most 300 00:18:15,920 --> 00:18:21,240 exciting thing is to work on a runway show and they, they are 301 00:18:21,240 --> 00:18:25,000 exhausting. And my team and my great team I 302 00:18:25,000 --> 00:18:28,000 have around me, they're they're, they're marvellous. 303 00:18:28,000 --> 00:18:31,160 And but you know, doing a show really takes it out of 304 00:18:31,160 --> 00:18:34,200 everybody. But I I always joke to them and 305 00:18:34,200 --> 00:18:37,240 if I could I would do a show every single. 306 00:18:37,240 --> 00:18:39,760 Week of the year somewhere in the world Glutton. 307 00:18:40,320 --> 00:18:44,240 For I can't wait till the next one because, you know, doing a 308 00:18:44,240 --> 00:18:49,120 show like that is, is, is such a pure expression of, of, of the 309 00:18:49,120 --> 00:18:53,960 brand with no compromise at all in terms of proportion or, or 310 00:18:53,960 --> 00:18:58,360 silhouette or, or it's a, it's a pure, such a pure statement. 311 00:18:59,480 --> 00:19:02,440 And you don't get the opportunity to do that when 312 00:19:02,440 --> 00:19:06,280 you're working on, on, on more, the more, more commercial 313 00:19:06,280 --> 00:19:09,680 aspects of, of, of a collection. I mean, and there's nothing 314 00:19:09,680 --> 00:19:12,880 wrong with that at all. I mean, commercial is not a, not 315 00:19:12,880 --> 00:19:15,240 a dirty word to me at all. I've always believed that 316 00:19:15,240 --> 00:19:20,160 fashion is by definition a commercial and and product is is 317 00:19:20,160 --> 00:19:23,400 what we deal in. But when it comes to a show, 318 00:19:23,720 --> 00:19:25,920 everything has to be in its purest form. 319 00:19:25,920 --> 00:19:29,760 And I and I love that from and I love the image that we can 320 00:19:29,760 --> 00:19:33,960 create using not just the clothes, but the casting and the 321 00:19:33,960 --> 00:19:38,440 hair and the makeup, the music, the lighting to create a total 322 00:19:38,440 --> 00:19:41,120 atmosphere. I think that shows have evolved 323 00:19:41,120 --> 00:19:45,440 now into something like theatre. The only thing that we don't 324 00:19:45,440 --> 00:19:50,360 have is a dialogue. It's like a play without words, 325 00:19:50,800 --> 00:19:57,200 but it's but we can convey such nuanced emotion through the 326 00:19:57,200 --> 00:20:00,040 runway now. And people are so susceptible to 327 00:20:00,040 --> 00:20:03,680 it because of the fact that everybody can see runway runway 328 00:20:03,680 --> 00:20:09,160 shows now as they happen or just after they happen on live feed 329 00:20:09,160 --> 00:20:11,480 or, you know, on on catch up on YouTube. 330 00:20:11,920 --> 00:20:15,400 So, you know, everybody's susceptible to that as an art 331 00:20:15,400 --> 00:20:17,840 form. And it is a sort of contemporary 332 00:20:17,840 --> 00:20:22,600 theatre about the way that we we feel as a culture. 333 00:20:23,960 --> 00:20:27,240 Do you work with an external stylist on the show? 334 00:20:27,720 --> 00:20:31,280 Who do you you know is there? Is there anyone else that comes 335 00:20:31,280 --> 00:20:33,360 in to work on the show with you at? 336 00:20:33,760 --> 00:20:37,480 The moment I'm working with Tony Goodman, who is one of I'm the 337 00:20:37,480 --> 00:20:41,080 legendary Tony Goodman amazing, who I absolutely love. 338 00:20:41,160 --> 00:20:43,840 And you need that. You need a reaction. 339 00:20:43,840 --> 00:20:47,200 You need a person that you trust to say, you know, you ask them, 340 00:20:47,200 --> 00:20:49,840 what do you think of this? And she'll tell me honestly what 341 00:20:49,840 --> 00:20:53,360 she thinks of that. And I will filter it through and 342 00:20:53,360 --> 00:20:59,040 Mull it over and process it and then either modify it or, or not 343 00:20:59,040 --> 00:21:02,560 according to what I think. Or, you know, sometimes it takes 344 00:21:02,560 --> 00:21:06,320 a few days for an idea to, to, to filter through. 345 00:21:06,320 --> 00:21:10,200 But you know, I totally listen to what she says When, when, 346 00:21:10,200 --> 00:21:11,960 when we're bouncing ideas off her. 347 00:21:12,400 --> 00:21:16,800 And, and I've also in the past worked with Corinne Roydfelt, 348 00:21:17,440 --> 00:21:20,400 who is another of fashion's LED. I've been very lucky. 349 00:21:20,640 --> 00:21:25,280 I've worked with legendary people in, in fashion in terms 350 00:21:25,280 --> 00:21:28,520 of stylist, but also, you know, photographers and models. 351 00:21:29,240 --> 00:21:32,040 And Corinne was also like huge influence. 352 00:21:32,040 --> 00:21:35,600 And the thing I got from her was Twytwad. 353 00:21:36,200 --> 00:21:38,920 You know, Corinne has this wonderful French accent. 354 00:21:39,320 --> 00:21:43,360 So I would, I would show something to her and I'd say, 355 00:21:43,360 --> 00:21:47,000 and she would not look up. She'd be looking down on her 356 00:21:47,000 --> 00:21:51,840 phone not noticing the model and say after 5 minutes I would say, 357 00:21:52,160 --> 00:21:53,800 Corinne, what do you think of this? 358 00:21:53,800 --> 00:21:57,800 And she'd be carrying, she'd say, I think it's Twytwad, which 359 00:21:57,800 --> 00:22:03,120 means trying too hard. So now in my design team, 360 00:22:03,360 --> 00:22:07,960 Twytwad is a word that we use for things that are too forced 361 00:22:07,960 --> 00:22:12,280 or or or or or too stylised, trying too hard. 362 00:22:12,280 --> 00:22:14,960 Not effortless. Not effortless, and so as I was 363 00:22:14,960 --> 00:22:17,800 saying, everything should be effortless and should never look 364 00:22:17,800 --> 00:22:20,480 difficult. I love that one. 365 00:22:20,560 --> 00:22:23,120 One more question on on Max Mirror and then I promise I'll 366 00:22:23,240 --> 00:22:27,840 I'll move on. But with the show, do all of 367 00:22:27,840 --> 00:22:32,320 those pieces actually go into production, or are some of those 368 00:22:32,640 --> 00:22:36,600 literally to illustrate the message? 369 00:22:37,320 --> 00:22:42,000 Most of them go into production. I mean, in the old days we'd 370 00:22:42,000 --> 00:22:46,320 moved from a position where the show was the icing on the cake 371 00:22:46,320 --> 00:22:49,200 and not expected to be so commercial. 372 00:22:49,240 --> 00:22:54,800 But now the show is. And it's a 2 edged sword in a 373 00:22:54,800 --> 00:22:59,040 way, because now the, the runway show is a, is a project which 374 00:22:59,400 --> 00:23:02,800 has quite an important commercial dimension too, in the 375 00:23:02,800 --> 00:23:05,800 sense that, and that's why I don't think commercial's a dirty 376 00:23:05,800 --> 00:23:09,080 word in the sense that, you know, it's, it's runway, but 377 00:23:09,080 --> 00:23:13,720 we're also selling it. So whereas once most of the 378 00:23:13,720 --> 00:23:18,200 pieces that were on the runway were there just for show, now 379 00:23:18,200 --> 00:23:20,240 they're there for commercial reasons too. 380 00:23:21,320 --> 00:23:24,360 Fascinating. And I mean, we're living in this 381 00:23:24,360 --> 00:23:27,960 increasingly sort of non binary world. 382 00:23:29,480 --> 00:23:34,640 And I just wondered where Max Mara is on that front because I 383 00:23:35,040 --> 00:23:40,600 think of it as a sort of ultimately feminine brand that's 384 00:23:40,600 --> 00:23:46,480 all about the woman. But I have seen quite a lot of 385 00:23:46,480 --> 00:23:51,080 men wear it beautifully. And I just wondered where where 386 00:23:51,080 --> 00:23:53,560 your thinking was? At well, I I find this very 387 00:23:53,560 --> 00:23:56,640 amusing. People are constantly asking me, 388 00:23:56,960 --> 00:23:58,760 you know, why we don't do menswear. 389 00:23:59,280 --> 00:24:02,080 And you know, this phenomenon of, of men wearing Max Mara, 390 00:24:02,440 --> 00:24:03,920 it's the first time it's ever happened. 391 00:24:03,920 --> 00:24:08,440 As far as I know, in the whole history of, of, of, of fashion 392 00:24:08,720 --> 00:24:11,840 that, that men have borrowed from the female wardrobe. 393 00:24:12,200 --> 00:24:13,480 It's always been the other way around. 394 00:24:13,480 --> 00:24:15,960 You know, women wearing boyfriend jackets or boyfriend 395 00:24:15,960 --> 00:24:19,040 men's and the men's coats, which is where the Max Mara originally 396 00:24:19,040 --> 00:24:21,440 came from. It was a was a the camel coat 397 00:24:21,440 --> 00:24:26,040 was borrowed from the men's wardrobe, but now men are 398 00:24:26,040 --> 00:24:28,560 borrowing them back. It's come full circle. 399 00:24:29,000 --> 00:24:34,400 And it's not just younger men who are asking me when Max Mara 400 00:24:34,400 --> 00:24:41,080 going to do menswear. My uncle, who's nearly 90, came 401 00:24:41,080 --> 00:24:43,680 to visit me in Italy a few weeks ago. 402 00:24:43,680 --> 00:24:49,080 And he was asking because he was saying that he, when he goes to 403 00:24:49,080 --> 00:24:53,600 the Max Mara store with his wife, he, he would like 404 00:24:53,600 --> 00:24:56,000 something that he could look at and, and try on. 405 00:24:56,000 --> 00:24:59,800 So we should do menswear. And I was saying to him, Uncle, 406 00:24:59,800 --> 00:25:03,640 you know, I mean, I don't think that, that the, that the Max 407 00:25:03,640 --> 00:25:06,920 Mara would coat would translate in a way that would, that you 408 00:25:06,920 --> 00:25:10,600 would feel comfortable wearing as a, as an older sort of man, 409 00:25:10,840 --> 00:25:15,360 maybe on a younger skinnier guy, it, it works. 410 00:25:15,360 --> 00:25:17,280 But maybe for you Uncle, it wouldn't. 411 00:25:17,280 --> 00:25:19,600 Work. And so we went back to my flat 412 00:25:19,600 --> 00:25:23,840 and I was, I had a few Max Mara coats I had made for myself in 413 00:25:23,840 --> 00:25:27,240 my size and he tried one on and he just walked out the door with 414 00:25:27,240 --> 00:25:29,800 it. That was it, that was it. 415 00:25:31,640 --> 00:25:36,520 So men of all ages are asking for Max Mara menswear. 416 00:25:37,120 --> 00:25:42,240 And is that ever a possibility? There's an ideological reason 417 00:25:42,280 --> 00:25:46,240 why it's not, you know, if Max Mara has been there with a 418 00:25:46,240 --> 00:25:51,400 mission to, to, to help women empower themselves over the 419 00:25:51,400 --> 00:25:56,040 years. And I don't think that the, that 420 00:25:56,040 --> 00:25:59,160 that struggle is over yet. I still think the glass ceiling 421 00:25:59,160 --> 00:26:02,680 is in place. The women have risen to to great 422 00:26:02,680 --> 00:26:05,040 heights. But you know that the the the 423 00:26:05,040 --> 00:26:09,000 journey isn't quite over to sudden Max Burrow is one of the 424 00:26:09,000 --> 00:26:12,440 things that women had that that men didn't have. 425 00:26:12,800 --> 00:26:17,160 To suddenly give that to men as well would be taking the 426 00:26:17,160 --> 00:26:19,880 advantage away. One of the few advantages that 427 00:26:19,880 --> 00:26:23,120 women have. So I think that's an ideological 428 00:26:23,120 --> 00:26:26,400 reason why for the time being, Max Mara won't be doing 429 00:26:26,400 --> 00:26:29,200 menswear. And in the meantime, the only 430 00:26:29,200 --> 00:26:33,080 person in the whole world who who has Max Mara menswear is the 431 00:26:33,160 --> 00:26:34,080 man. I'm looking at. 432 00:26:36,120 --> 00:26:40,880 Because I'm lucky enough I get the fabrics and I I go to to to 433 00:26:40,880 --> 00:26:44,440 my tailor, Timothy Everest. So you. 434 00:26:44,560 --> 00:26:46,840 Bring them. Bring them over. 435 00:26:46,920 --> 00:26:50,800 Yes. And he, he makes my, he makes 436 00:26:50,800 --> 00:26:53,640 my, my, my, my suits and my jackets. 437 00:26:54,000 --> 00:26:59,240 And then I have another tailor called Jo Allen in, in Islington 438 00:26:59,520 --> 00:27:03,480 who makes my duffel coats. So I get those beautiful sort of 439 00:27:03,600 --> 00:27:07,560 cashmere duffel coats, double faced, double faced cashmere 440 00:27:08,560 --> 00:27:11,440 duffel coats. Lovely, but you never have 441 00:27:11,440 --> 00:27:15,080 anything made in Italy. No, I don't, ironically, apart 442 00:27:15,080 --> 00:27:18,600 from a few apart. From a few coats that are in the 443 00:27:18,600 --> 00:27:20,520 back of my wardrobe. But are they? 444 00:27:20,560 --> 00:27:23,400 Those coats are more based on a Max Mara. 445 00:27:23,400 --> 00:27:28,440 They're Max Mara sized up so or slightly modified and that's it 446 00:27:28,440 --> 00:27:31,880 was one of those that my uncle went off with a few weeks ago. 447 00:27:32,160 --> 00:27:34,920 I mean, I didn't intend for him to to run off with it at all. 448 00:27:34,920 --> 00:27:36,640 I I, you know, I was quite surprised. 449 00:27:36,880 --> 00:27:39,240 I felt too polite to say actually, I was going to have 450 00:27:39,240 --> 00:27:42,160 you one made if you liked it, but he he was already gone by 451 00:27:42,160 --> 00:27:43,400 that time. Oh, I love it. 452 00:27:43,760 --> 00:27:46,760 I love it. Now today we are here to talk 453 00:27:46,760 --> 00:27:52,120 about your personal style and so we're going on the style journey 454 00:27:52,120 --> 00:27:54,560 together. I'd love you to talk me through 455 00:27:54,560 --> 00:27:59,120 what you're wearing. I'm wearing my blazer, it's one 456 00:27:59,120 --> 00:28:01,160 of my favourite jackets I've got. 457 00:28:01,640 --> 00:28:05,320 I don't know, maybe 60 suits and jackets hanging in my wardrobe 458 00:28:05,320 --> 00:28:10,880 made by the same guy. Timothy Everest in in grey 459 00:28:10,880 --> 00:28:16,280 flannel. And I'm wearing a Brooks 460 00:28:16,280 --> 00:28:18,160 Brothers shirts. I only wear Brooks Brothers 461 00:28:18,160 --> 00:28:22,480 shirts and I've bemoaned the fact they've now got lycra in 462 00:28:22,480 --> 00:28:23,960 them because I prefer them when they didn't. 463 00:28:24,240 --> 00:28:27,960 So if anyone from Brooks Brothers is listening, if you 464 00:28:27,960 --> 00:28:30,440 can do shirts without. Totally. 465 00:28:30,800 --> 00:28:33,840 Without stretching them. And I'm wearing books by those 466 00:28:33,840 --> 00:28:37,680 trousers and I'm wearing some trainers from Todd's. 467 00:28:38,320 --> 00:28:44,880 And this is a kind of relaxed, relaxed day in London look, I 468 00:28:44,880 --> 00:28:47,440 guess. But gold buttons on your blazer? 469 00:28:47,440 --> 00:28:49,560 Gold buttons on the blazer, but they haven't got a Crest on 470 00:28:49,560 --> 00:28:51,080 them. They're just, there's plain gold 471 00:28:51,080 --> 00:28:55,800 buttons and, and over that I have my my cashmere duffel coat. 472 00:28:56,240 --> 00:28:58,080 Your Max Mara. No Max Mara. 473 00:28:58,080 --> 00:29:02,240 Spoke Timothy Everest. No, sorry, it wasn't Timothy. 474 00:29:02,240 --> 00:29:03,480 Everest. No, that's Joe Allen. 475 00:29:03,480 --> 00:29:06,360 Yeah, Joe Allen. Yeah, and my, my, my, my, my 476 00:29:06,360 --> 00:29:09,240 style flourish is always a a pocket handkerchief. 477 00:29:09,240 --> 00:29:11,920 Every day I have to have a pocket handkerchief. 478 00:29:11,920 --> 00:29:13,520 I don't feel dressed without a pocket now. 479 00:29:13,840 --> 00:29:18,280 I had read about that what what is the origins of the pocket 480 00:29:18,280 --> 00:29:20,640 square? The pocket square is just a way 481 00:29:20,640 --> 00:29:23,240 of personalising I actually really. 482 00:29:23,720 --> 00:29:26,600 Nobody wears ties anymore, but I, I really enjoyed wearing them 483 00:29:26,600 --> 00:29:30,520 because they're a way of, of adding a, a personal touch to 484 00:29:30,760 --> 00:29:33,200 whatever you're wearing, particularly something that's 485 00:29:33,200 --> 00:29:35,720 quite classic like a, a shirt and a jacket. 486 00:29:35,720 --> 00:29:38,720 It's just something that can be, it can be quite classic or it 487 00:29:38,720 --> 00:29:41,760 can be quite quaint to you can choose all sorts of patterns and 488 00:29:41,760 --> 00:29:44,720 colours or you can harmonise or you can contrast. 489 00:29:45,160 --> 00:29:48,920 But given that we don't wear ties anymore, not not even guys 490 00:29:48,920 --> 00:29:53,360 in the city wear ties anymore. The pocket square is a way of 491 00:29:53,680 --> 00:29:57,000 just personalizing things in the way that you could wear a piece 492 00:29:57,000 --> 00:30:03,720 of jewellery or a scarf, or it's just something that that adds a 493 00:30:03,880 --> 00:30:06,480 personal touch or a bit of whimsy. 494 00:30:06,960 --> 00:30:09,760 And do you collect them on your travels? 495 00:30:09,800 --> 00:30:12,680 I've got hundreds and hundreds and people sometimes send them 496 00:30:12,680 --> 00:30:14,240 to me because they know that I love them. 497 00:30:15,640 --> 00:30:19,920 So I've got a whole drawer full at home which occasionally my my 498 00:30:19,920 --> 00:30:24,680 my my poor hard working housekeeper attempts to to to to 499 00:30:24,680 --> 00:30:28,240 colour code and within a week they're all messed up again as I 500 00:30:28,240 --> 00:30:32,560 go through but looking for the right one or sometimes not, not 501 00:30:32,560 --> 00:30:35,280 being able to decide. Do you remember when you first 502 00:30:36,560 --> 00:30:40,840 chose to wear a pocket square? No, I can't. 503 00:30:40,840 --> 00:30:42,880 I can't review. It's like antediluvian. 504 00:30:42,880 --> 00:30:45,120 I can't remember that far back. I've always worn them. 505 00:30:45,760 --> 00:30:48,280 But you grew up in Derbyshire? Yes, I did. 506 00:30:48,280 --> 00:30:51,480 Yes. And then went to Union 507 00:30:51,480 --> 00:30:52,760 Manchester. Yes, I did. 508 00:30:53,040 --> 00:30:55,680 But were you very aware of your parents style growing up? 509 00:30:55,720 --> 00:30:59,320 My mother's I was very much aware and in fact I brought a 510 00:30:59,320 --> 00:31:05,160 photograph today I which I found and this shows my my mother and 511 00:31:05,160 --> 00:31:08,640 father. This is just glorious on their 512 00:31:08,680 --> 00:31:14,280 wedding day. On their wedding day in 1957 and 513 00:31:14,280 --> 00:31:18,200 my mother who's still alive and still wears Max Mara, as I say, 514 00:31:20,520 --> 00:31:23,840 this is a dress that she made herself because she she couldn't 515 00:31:23,840 --> 00:31:25,680 afford to to buy many clothes so. 516 00:31:25,920 --> 00:31:29,240 It was a copy of a Balenciaga, but she copied the right things. 517 00:31:30,000 --> 00:31:33,320 And there she is on her wedding day in 1957. 518 00:31:33,840 --> 00:31:38,880 And, and she was, she was my first muse and, and still is 519 00:31:38,880 --> 00:31:43,160 really. And she I spoke to her this 520 00:31:43,160 --> 00:31:47,840 morning and and she always critiques me or she she tells me 521 00:31:47,960 --> 00:31:50,520 exactly what was good or bad. About the last collection that I 522 00:31:50,520 --> 00:31:53,320 did, wow. That's that's something. 523 00:31:53,480 --> 00:31:58,480 But do you, do you remember that moment that you put first, put 524 00:31:58,480 --> 00:32:02,640 something on as a as a child that you felt particularly 525 00:32:02,640 --> 00:32:08,400 dapper in or felt just a bit? Yeah, yes, I do, I do. 526 00:32:08,440 --> 00:32:11,840 And and her mother was involved because she made my brother and 527 00:32:11,840 --> 00:32:15,680 I little Beetle suits. It was the 60s and we were, my 528 00:32:15,680 --> 00:32:19,800 dad was working in London. He was a sort of executive in 529 00:32:19,800 --> 00:32:22,680 the computer industry. In fact he was working in 530 00:32:22,680 --> 00:32:24,240 Putney, just over the the Bridge. 531 00:32:24,720 --> 00:32:27,800 He used to work for a company called ICL International 532 00:32:27,800 --> 00:32:32,120 Computers Limited and we we were coming down to visit him for the 533 00:32:32,120 --> 00:32:35,800 week while he was at work. And she made these little suits, 534 00:32:35,800 --> 00:32:40,760 this grey flannel little shorts, beetle suits with no collar and 535 00:32:40,760 --> 00:32:45,400 little red polar necks to match. And I felt so smart and so 536 00:32:45,400 --> 00:32:49,320 dapper, but it was really snowy. So she said, well, you can't 537 00:32:49,320 --> 00:32:51,880 because your legs will be cold. And I insisted on wearing mine 538 00:32:51,880 --> 00:32:54,400 anyway, even though I was freezing cold. 539 00:32:54,920 --> 00:32:57,280 Because, you know, and that's. Another thing I learned from 540 00:32:57,280 --> 00:33:00,680 her, she always used to say you have to suffer to be beautiful 541 00:33:01,080 --> 00:33:02,240 and. I. 542 00:33:03,280 --> 00:33:05,440 And I always did. Were you wearing knee length 543 00:33:05,480 --> 00:33:07,320 socks? Yes, I was wearing knee length 544 00:33:07,320 --> 00:33:11,880 length socks and little little lace up shoes like a little like 545 00:33:11,880 --> 00:33:15,120 a little Beatles boy with my my hair was cut in little Beatles. 546 00:33:15,240 --> 00:33:19,160 But when did your passion for fashion get really ignited? 547 00:33:20,320 --> 00:33:26,000 That would have been around in the late 70s when I was kind of 548 00:33:26,000 --> 00:33:31,200 16/17/18, the latter years at school when I discovered I was 549 00:33:31,200 --> 00:33:34,320 very bright at school. But at a certain point, I became 550 00:33:34,320 --> 00:33:38,000 a little bit less interested in the academic side and more 551 00:33:38,000 --> 00:33:42,080 interested in the, the club scene and, and the, the, the, 552 00:33:42,160 --> 00:33:44,840 the punk scene, which was just happening in the 70s. 553 00:33:44,840 --> 00:33:50,000 And I went from being an ideal student to being a rebel just 554 00:33:50,000 --> 00:33:53,880 about overnight. And that's when I was driving my 555 00:33:53,880 --> 00:33:58,520 poor parents absolutely mad. And as I fell into the, the punk 556 00:33:58,520 --> 00:34:02,640 scene and the, the club scene and started wearing the most 557 00:34:02,640 --> 00:34:07,760 outrageous outfits, which got more and more outrageous as we 558 00:34:07,760 --> 00:34:11,159 moved into the late 70's, the early 80's, the new, what's 559 00:34:11,159 --> 00:34:16,520 so-called new romantic scene? I mean, so-called, I, I hated 560 00:34:16,520 --> 00:34:19,840 the word and we all hated the word new romantic because it, it 561 00:34:19,840 --> 00:34:23,520 kind of dumbed down what was actually a very creative and 562 00:34:23,880 --> 00:34:27,600 inspiring way of dressing. But some of my outfits were 563 00:34:28,120 --> 00:34:31,080 bizarre to say the least, very flamboyant. 564 00:34:31,760 --> 00:34:35,760 And my, my, my poor mum was taking down the, the curtains in 565 00:34:35,760 --> 00:34:38,679 the, in the sitting room one day and I was at home for the 566 00:34:38,679 --> 00:34:41,760 afternoon, about to go back to Manchester where I was at 567 00:34:41,760 --> 00:34:44,760 college. So I was in, in Derbyshire and 568 00:34:44,760 --> 00:34:45,960 she was taking down the curtains. 569 00:34:46,239 --> 00:34:50,159 There was some gold, a gold brocade fabric. 570 00:34:50,880 --> 00:34:53,520 And I said, Mum, are you, are you going to throw this away? 571 00:34:53,520 --> 00:34:55,520 She said yes. Before she knew what I'd done. 572 00:34:55,520 --> 00:34:58,000 I'd I'd made them in. I'd whisked them up on her 573 00:34:58,000 --> 00:34:59,680 sewing machine. Like zip zip. 574 00:35:00,120 --> 00:35:04,560 Zip, zip 4 seams and made like a little, a little suit and I, I, 575 00:35:04,760 --> 00:35:08,440 I, I, I, I skipped down the the drive and caught the bus back to 576 00:35:08,880 --> 00:35:10,720 Manchester to go clubbing that evening. 577 00:35:11,120 --> 00:35:15,240 So that was a typical, a typical moment from those from those 578 00:35:15,240 --> 00:35:18,240 years when they were so creative. 579 00:35:18,240 --> 00:35:21,520 And that's when my, my interest in fashion really, really 580 00:35:21,520 --> 00:35:24,000 manifested itself. Even though I was studying 581 00:35:24,000 --> 00:35:27,520 architecture at the time. Not for long because I was very 582 00:35:27,520 --> 00:35:33,560 quickly encouraged to leave architectural school and and and 583 00:35:33,560 --> 00:35:38,240 and full became a full time clubber for a couple of years at 584 00:35:38,240 --> 00:35:44,720 Pips in Manchester and then the Hacienda when it opened and that 585 00:35:44,720 --> 00:35:49,120 it was a great time and then finally went back to college to 586 00:35:49,240 --> 00:35:52,880 to study fashion. To much much to my parents 587 00:35:52,880 --> 00:35:55,320 relief. I can remember sitting on a on a 588 00:35:55,320 --> 00:36:01,000 park bench in Norwich with my mum, waiting for the train back 589 00:36:01,000 --> 00:36:05,280 to Manchester again, my poor long-suffering mum, and 590 00:36:05,280 --> 00:36:08,480 explaining to her that I was thinking of going back to what 591 00:36:08,480 --> 00:36:12,640 was then Manchester Polytechnic to resume my studies in fashion. 592 00:36:13,400 --> 00:36:16,680 And she was so relieved that I was going to do something 593 00:36:16,960 --> 00:36:19,160 worthwhile. I think they were so worried 594 00:36:19,160 --> 00:36:23,600 that I was going to end up just being an ageing club kid forever 595 00:36:23,600 --> 00:36:25,400 do. You remember what you wore for 596 00:36:25,400 --> 00:36:28,400 your first day at Fashion College. 597 00:36:28,640 --> 00:36:31,480 I wore a blue leather suit. Had you made? 598 00:36:31,480 --> 00:36:34,400 It yes, of course, yes. Everything I made, we, we always 599 00:36:34,400 --> 00:36:37,400 made our clothes ourselves. I mean, I used to feel sorry for 600 00:36:37,400 --> 00:36:41,280 people who, who had to buy their clothes from a shop because, 601 00:36:41,280 --> 00:36:43,920 because I thought, you know, they, they didn't have the 602 00:36:43,960 --> 00:36:47,720 creativity or the originality or the, OR the technical skills to 603 00:36:47,720 --> 00:36:50,480 make their own. But hang on technical skills. 604 00:36:50,560 --> 00:36:53,800 Blue leather suit? That's not straightforward. 605 00:36:54,080 --> 00:36:57,680 How did you learn the sort of pattern cutting of that before 606 00:36:57,680 --> 00:37:00,440 you were even at college? Well, I mean, it's not brain 607 00:37:00,440 --> 00:37:02,440 surgery. I mean, to become a brain 608 00:37:02,440 --> 00:37:05,000 surgeon, you know, you have to know what's happening inside 609 00:37:05,000 --> 00:37:07,800 people's heads. But to make a jacket, all you 610 00:37:07,800 --> 00:37:12,360 need to do is take an old jacket and take it apart and you can 611 00:37:12,360 --> 00:37:14,280 see how it's cut and constructed. 612 00:37:14,560 --> 00:37:16,880 And clothes are around us all the time. 613 00:37:17,200 --> 00:37:18,640 You know, they're not, they're not hidden. 614 00:37:18,960 --> 00:37:21,920 So it, it, it's quite easy to learn for yourself. 615 00:37:22,360 --> 00:37:24,480 I discovered, you know, one of the reasons I went back to 616 00:37:24,480 --> 00:37:28,160 college was because I thought there was some great technical 617 00:37:28,160 --> 00:37:29,800 secret that I was going to be taught. 618 00:37:29,800 --> 00:37:33,200 In fact, there wasn't. And I knew just about everything 619 00:37:33,200 --> 00:37:35,840 already. I I just learned how to do it 620 00:37:35,840 --> 00:37:39,240 with a little bit more finesse. And was that disappointing? 621 00:37:39,880 --> 00:37:42,000 No, it wasn't. It wasn't disappointing at all. 622 00:37:42,000 --> 00:37:44,440 Reassuring. It was reassuring, yes, because. 623 00:37:44,760 --> 00:37:47,800 I mean, there's a lot to be said for doing something with 624 00:37:47,800 --> 00:37:50,200 finesse. Although I knew how a sleeve was 625 00:37:50,200 --> 00:37:54,160 set in or how a dart worked, you know, I learnt how to do it 626 00:37:54,160 --> 00:37:58,920 accurately and I learnt the finer points of, of, of cutting 627 00:37:58,920 --> 00:38:03,040 a pattern or, and even now, you know, as a, as a person who 628 00:38:03,280 --> 00:38:06,960 designs, but I don't have to make the clothes myself, you 629 00:38:06,960 --> 00:38:11,360 know, the ability to, to spot precisely what's wrong with 630 00:38:11,360 --> 00:38:13,640 something. I mean, you know, a millimetre 631 00:38:13,640 --> 00:38:15,720 here, a millimetre there makes all the difference. 632 00:38:15,720 --> 00:38:18,560 So that's what I learnt when I was at Manchester. 633 00:38:19,000 --> 00:38:24,480 And it was in my third year there that Ozzy Clark came along 634 00:38:24,800 --> 00:38:30,640 as a tutor and he was the one that encouraged me to apply to 635 00:38:30,640 --> 00:38:33,040 the Royal College of Art in London here. 636 00:38:33,560 --> 00:38:35,400 And so he. Spotted your talent? 637 00:38:35,400 --> 00:38:38,000 Yeah, he was. It was because of him that the 638 00:38:38,000 --> 00:38:40,640 whole thing started. If if it hadn't been for him, I 639 00:38:40,640 --> 00:38:44,480 would still have been up in Manchester clubbing away 640 00:38:45,520 --> 00:38:49,000 probably. And then you came down to the 641 00:38:49,000 --> 00:38:53,960 Royal College. Had your style evolved? 642 00:38:54,680 --> 00:38:57,720 It had to. It had to because. 643 00:38:59,800 --> 00:39:03,720 The. The, the, the, the shock head 644 00:39:03,720 --> 00:39:07,040 punk look had to go eventually, which it gradually did. 645 00:39:07,040 --> 00:39:11,400 And things become a lot, a lot tamer after 1985. 646 00:39:12,160 --> 00:39:14,760 But we were still in the 80s. We still had five more years of 647 00:39:14,760 --> 00:39:16,640 the 80s. So you know how that was an age 648 00:39:16,640 --> 00:39:19,560 of great excess. And when I came down to London, 649 00:39:19,560 --> 00:39:22,280 when in fact slightly before and during the holidays, I used to 650 00:39:22,280 --> 00:39:24,440 work at Browns in South Malton Street. 651 00:39:24,440 --> 00:39:28,720 So great credit to Joan Burstein who was, you know, one of the 652 00:39:28,720 --> 00:39:35,280 big influences in my, in my style DNA life because I learnt 653 00:39:35,280 --> 00:39:38,800 so much from her. And you know, my image when I 654 00:39:38,800 --> 00:39:40,840 was working at Browns had had to change. 655 00:39:41,960 --> 00:39:45,680 I still made my own clothes. But it was it that by this time 656 00:39:45,680 --> 00:39:49,640 we were wearing, if you remember, it was all sort of 657 00:39:49,640 --> 00:39:55,120 Paisley jacquard shirts and quite, quite, quite rich looking 658 00:39:56,120 --> 00:40:01,040 Paisley prints and little tiny cashmere patterns. 659 00:40:03,360 --> 00:40:06,720 But it was a. Still, a lot of hair and makeup 660 00:40:06,720 --> 00:40:10,080 was going on. And were you still making most 661 00:40:10,080 --> 00:40:10,960 of your own? Wardrobe. 662 00:40:10,960 --> 00:40:12,440 Oh yes, I was. Yeah, yeah. 663 00:40:12,440 --> 00:40:13,800 And. Where were you getting your 664 00:40:13,800 --> 00:40:17,160 fabrics from? Well, in those days they used to 665 00:40:17,160 --> 00:40:21,400 come from, from anywhere that I could find them, but Soho had a 666 00:40:21,400 --> 00:40:24,160 lot of shop. I'd probably want leftover 667 00:40:24,160 --> 00:40:27,800 fabrics from your from your from your house because they they 668 00:40:27,800 --> 00:40:31,120 would, they would, they would sell designer off cuts or 669 00:40:31,120 --> 00:40:33,720 remnants. So you I would use those or 670 00:40:33,720 --> 00:40:36,640 things from the market. Or sometimes there were there 671 00:40:36,640 --> 00:40:40,200 were old curtains, or old saris, or things from jumble sales. 672 00:40:40,200 --> 00:40:41,920 Saris were great. Saris were great because the 673 00:40:41,920 --> 00:40:45,200 fabrics were so opulent. Would you design something in 674 00:40:45,200 --> 00:40:48,000 your head and then go and look for the fabrics, or would you 675 00:40:48,000 --> 00:40:50,920 look for the fabrics and be inspired as to what you were 676 00:40:50,920 --> 00:40:53,120 going to make? It would be the fabric that I 677 00:40:53,240 --> 00:40:55,600 would start with the fabric and think what can I make from this? 678 00:40:56,080 --> 00:40:58,920 But it had to be quick. I mean, shirts never had buttons 679 00:40:58,920 --> 00:41:00,800 on them. I used to pin them shirt. 680 00:41:01,120 --> 00:41:04,600 So if, if if if you moved uncomfortably during the day, 681 00:41:04,600 --> 00:41:06,880 you'd scratch yourself because you didn't have you didn't have 682 00:41:07,160 --> 00:41:08,800 buttons, the pins would scratch you. 683 00:41:08,960 --> 00:41:12,200 And did you ever did you ever buy vintage at that stage? 684 00:41:14,120 --> 00:41:17,560 I would buy it to adapt it. I never wore vintage as it was 685 00:41:18,120 --> 00:41:20,680 as as as I bought it. In fact. 686 00:41:20,680 --> 00:41:24,360 Do you remember when you used to buy really flared trousers from 687 00:41:24,360 --> 00:41:26,000 the 70s? We tried to take them in. 688 00:41:26,000 --> 00:41:28,880 But when you try and take in flared trousers, the tweak the 689 00:41:28,880 --> 00:41:30,920 seams all twist around your legs. 690 00:41:30,920 --> 00:41:32,760 Yeah. Remember that well. 691 00:41:34,480 --> 00:41:36,560 I used to buy those from jumbo sales and things. 692 00:41:36,840 --> 00:41:41,240 So yes, I was working at Browns by this start, this stage and I 693 00:41:41,240 --> 00:41:44,760 was still making my own clothes and, and, and, and, and what 694 00:41:44,760 --> 00:41:49,760 Brown's taught me was that even expensive designer clothes are 695 00:41:49,760 --> 00:41:54,440 still commercial products. The 1st morning that I was 696 00:41:54,440 --> 00:41:57,440 selling at Brown's I was working in the men's department first of 697 00:41:57,440 --> 00:42:02,440 all, and a customer came in to try on a pair of Catherine 698 00:42:02,440 --> 00:42:06,800 Hamlet trousers which I thought were great and he said I'll have 699 00:42:06,800 --> 00:42:09,520 them. I nearly fainted because I just 700 00:42:09,520 --> 00:42:11,400 didn't. It hadn't occurred to me that 701 00:42:11,400 --> 00:42:13,280 people actually bought these clothes. 702 00:42:13,280 --> 00:42:15,320 I just thought it was like a museum and. 703 00:42:17,080 --> 00:42:21,440 Did Mrs. B ever see you in something and say, God, that is 704 00:42:21,760 --> 00:42:25,600 really good, Ian? She did, she, no, she often did. 705 00:42:25,600 --> 00:42:29,400 She often did and, and, and, and sometimes, in fact, when we were 706 00:42:29,400 --> 00:42:32,760 doing the Elias store, she was the first, I mean, she was, she 707 00:42:32,760 --> 00:42:34,680 was a pioneer in so, so many ways. 708 00:42:35,040 --> 00:42:38,840 We were the first to have her as Dean Elias store in London and 709 00:42:38,840 --> 00:42:42,960 she she wanted me to work in in the Elia store, but she thought 710 00:42:42,960 --> 00:42:46,440 I had great legs. So she so she she wanted me to 711 00:42:46,440 --> 00:42:48,720 wear the Elia leggings and so I did. 712 00:42:48,720 --> 00:42:52,480 So I used to wear Elia leggings with a sort of you, you always 713 00:42:52,480 --> 00:42:55,160 luckily in every collection, I didn't have to wear a body. 714 00:42:55,360 --> 00:42:59,160 And she, they, they just did quite I know she he always did 715 00:42:59,160 --> 00:43:02,320 sort of a little boxy sweater. So he used to wear a little boxy 716 00:43:02,320 --> 00:43:07,120 sweater and these Elia leggings and, and wore them with doctor 717 00:43:07,120 --> 00:43:11,320 Martins and, and and white socks and the customers loved it. 718 00:43:11,320 --> 00:43:15,000 And I think she, she, she really, she had her finger right 719 00:43:15,000 --> 00:43:19,080 on the button because she realised that, that because Elia 720 00:43:19,080 --> 00:43:22,800 was such a new thing and it was so body conscious, she, she very 721 00:43:22,800 --> 00:43:26,240 much felt that a lot of customers would trust the advice 722 00:43:26,240 --> 00:43:29,720 of of a boy because there would be no element of sort of 723 00:43:29,720 --> 00:43:33,480 jealousy there. She felt so, so I think I used 724 00:43:33,480 --> 00:43:36,840 to be quite successful at selling a liar and it, and it 725 00:43:36,840 --> 00:43:39,960 wasn't so easy, you know, because it would, it was so it 726 00:43:39,960 --> 00:43:41,560 was so tight and body conscious. It was. 727 00:43:41,760 --> 00:43:44,720 It was totally new. Yeah, and very expensive. 728 00:43:45,000 --> 00:43:47,800 It was very, very, very expensive, but of course, and 729 00:43:48,160 --> 00:43:52,640 you know, which didn't bother many Browns customers. 730 00:43:52,640 --> 00:43:56,360 I mean, again, it was a big eye opener to me to see these 731 00:43:56,360 --> 00:43:58,600 products bought as commercial products. 732 00:43:59,560 --> 00:44:03,760 Now we've talked about your, how your style evolved, but if I was 733 00:44:03,760 --> 00:44:08,920 to ask you, if you were could only dress in two brands, 1 High 734 00:44:08,920 --> 00:44:14,520 Street and one designer or Taylor, which two would those 735 00:44:14,520 --> 00:44:16,400 be? Well, Taylor has to be Timothy 736 00:44:16,400 --> 00:44:20,240 Everest and, and the, the, the High Street brand would have to 737 00:44:20,240 --> 00:44:23,080 be Uniqlo. And that's the only, that's the 738 00:44:23,080 --> 00:44:27,040 only High Street brand that I do actually wear mostly went for, 739 00:44:27,240 --> 00:44:32,360 you know, downtime when I'm, I'm, I'm very fortunate in 740 00:44:32,360 --> 00:44:36,120 having a cottage cottage, a villa in Tuscany now. 741 00:44:36,560 --> 00:44:39,720 So when I'm there, I wear Uniqlo and when I'm here in, in, in 742 00:44:39,720 --> 00:44:45,080 Suffolk doing my slept in a hedge look, that's mostly stuff 743 00:44:45,080 --> 00:44:48,480 from Uniqlo too. I think that it's it's well 744 00:44:48,480 --> 00:44:52,600 designed and it's good value. It's good quality and it's kind 745 00:44:52,600 --> 00:44:54,880 of quite anonymous. You can't tell where it comes 746 00:44:54,880 --> 00:44:56,920 from. I don't like to wear things that 747 00:44:56,920 --> 00:45:00,320 look obvious or with any kind of obvious design detail on them at 748 00:45:00,320 --> 00:45:02,640 all. I don't like anything that you 749 00:45:02,640 --> 00:45:05,560 could you could tell without looking at the label where it 750 00:45:05,560 --> 00:45:07,560 comes from. Yeah, yeah. 751 00:45:08,600 --> 00:45:12,480 Do you have a style icon for you personally? 752 00:45:12,480 --> 00:45:15,640 Not for the Max Mara brand, but for you personally. 753 00:45:15,680 --> 00:45:17,160 Well, I have to say my mum again. 754 00:45:17,680 --> 00:45:22,600 I, I keep referring back to her, but you know, because I mean, 755 00:45:22,600 --> 00:45:25,920 she is the, the, the, the, the person at the back of my mind 756 00:45:25,920 --> 00:45:29,520 when I think about fashion. Because she's got strong views 757 00:45:29,520 --> 00:45:35,920 on how you should dress or how does how does her influence? 758 00:45:36,360 --> 00:45:38,720 Well, she did have strong views on how I should dress when I was 759 00:45:38,720 --> 00:45:41,840 wearing her old curtains. And she, she, she would have 760 00:45:41,840 --> 00:45:43,640 said anything but what he's wearing now. 761 00:45:44,120 --> 00:45:47,800 And, and luckily she, she proves of the way that I, I, I dress 762 00:45:47,800 --> 00:45:53,600 now, but I, I, I can't, I can't think of fashion in terms of you 763 00:45:53,600 --> 00:45:56,760 say, you know, my own personal style icon, but I can't 764 00:45:57,040 --> 00:46:00,800 differentiate between my style and Max Mara style. 765 00:46:00,800 --> 00:46:04,040 I mean, after all these years, the two have conflated so far. 766 00:46:04,040 --> 00:46:06,840 So it becomes impossible for me to, to do that. 767 00:46:07,160 --> 00:46:10,840 So I'd say that she was the, the, the, the biggest influence 768 00:46:10,840 --> 00:46:14,360 in terms of always being as smart as you can possibly be 769 00:46:14,680 --> 00:46:17,320 when, when she was a teacher. I mean, everyone knows that 770 00:46:17,600 --> 00:46:21,360 teachers her a reputation for being so shabby sometimes. 771 00:46:21,360 --> 00:46:23,800 And she would always, although she was making her own clothes, 772 00:46:24,120 --> 00:46:28,280 she'd always wear these these really smart pencil skirts and 773 00:46:28,440 --> 00:46:32,200 she'd always wear heels, always heels and smart blouses and or 774 00:46:32,200 --> 00:46:35,080 dresses that she'd made herself that were tightly belted. 775 00:46:35,080 --> 00:46:38,880 And she always looked really well turned out and smart. 776 00:46:39,400 --> 00:46:40,920 And that's been a huge influence. 777 00:46:40,960 --> 00:46:43,720 But on top of that, there are all these other women I've met 778 00:46:43,760 --> 00:46:48,400 over the years who in some way or another or some aspect of 779 00:46:48,720 --> 00:46:55,160 have formed this kind of conglomerate image of, of, of of 780 00:46:55,200 --> 00:47:00,520 a Max Mara woman composed of all these different composite parts. 781 00:47:01,000 --> 00:47:04,560 And they're all there in the back of my mind of some kind of 782 00:47:04,560 --> 00:47:08,320 schizophrenic conversation going on in my mind when I'm 783 00:47:08,320 --> 00:47:11,120 designing. But so if I were to ask you to 784 00:47:11,120 --> 00:47:14,800 describe your style DNA in three words, which three would you 785 00:47:14,800 --> 00:47:21,080 choose? Tailored Anglo Italian if I can 786 00:47:21,080 --> 00:47:23,680 use an extra word. Hopefully elegant. 787 00:47:23,920 --> 00:47:27,840 I try, I try, I try for elegant. We'll sneak the Anglo Italian. 788 00:47:27,840 --> 00:47:32,840 Even when I was a punk worker yes, tailored Anglo, Anglo, 789 00:47:32,840 --> 00:47:37,200 Italian, elegant love that I you know, even when I was a punk, I 790 00:47:37,200 --> 00:47:38,840 was I tried to be an elegant punk. 791 00:47:38,840 --> 00:47:43,440 I hated I hated ugliness. So when I would see some some 792 00:47:43,440 --> 00:47:47,240 goth funks on the King's Road and here we are in Chelsea, but 793 00:47:48,360 --> 00:47:52,800 I reminded of those those Goths in the King's Road and I hated 794 00:47:52,800 --> 00:47:54,440 the ugliness of some of their style. 795 00:47:54,440 --> 00:47:57,240 I always wanted to a lightness and an elegance. 796 00:47:57,880 --> 00:48:02,600 But so I would have thought that when New Romantics came in, that 797 00:48:02,600 --> 00:48:06,400 that did have more lightness to it, didn't it? 798 00:48:06,520 --> 00:48:09,480 It could have more lightness apart from the tons of makeup 799 00:48:09,480 --> 00:48:13,440 that we wore and the hair, the tons of lacquer and hair. 800 00:48:13,800 --> 00:48:16,200 You know, when people when people used to say to me, you 801 00:48:16,200 --> 00:48:18,160 know, you look so much better without makeup. 802 00:48:18,440 --> 00:48:20,560 I say the same thing to young people now. 803 00:48:21,080 --> 00:48:24,440 And you know, at the time you can't see it, but you know, you 804 00:48:24,480 --> 00:48:27,400 know, I probably did. But you know, the makeup and the 805 00:48:27,400 --> 00:48:32,200 hair are all part of it. And and funnily enough, the the 806 00:48:32,200 --> 00:48:36,120 inspiration for the last collection, Max Mara collection 807 00:48:36,120 --> 00:48:39,520 sort of springs from the from revisiting that whole new 808 00:48:39,520 --> 00:48:43,040 romantic period because it was all inspired by the 18th 809 00:48:43,040 --> 00:48:47,800 century. And this this year I went back 810 00:48:47,800 --> 00:48:52,840 to the Rococo after many years and revisited some of the the 811 00:48:52,840 --> 00:48:55,920 looks that were the the first outfit that I ever made. 812 00:48:55,920 --> 00:48:59,720 For example, was one of the the the key looks on my mood board 813 00:48:59,720 --> 00:49:01,680 this year for the latest collection. 814 00:49:01,680 --> 00:49:05,080 God, how lovely do you carry a handbag? 815 00:49:05,400 --> 00:49:07,160 Yes, I do. What is it? 816 00:49:07,160 --> 00:49:13,000 It's a Whitney bag. Of course it's a Whitney bag. 817 00:49:13,240 --> 00:49:18,800 Max Mara's Whitney bag is, is, you know, I've got various sizes 818 00:49:18,800 --> 00:49:21,920 and shapes at the moment. I've got a Whitney tote, which 819 00:49:21,920 --> 00:49:24,360 is great. And it, it's a very 820 00:49:24,360 --> 00:49:27,240 architectural bag. It was designed in, in 821 00:49:27,800 --> 00:49:30,520 collaboration with Renzo Piano Building Workshop. 822 00:49:30,520 --> 00:49:35,000 Oh, lovely. When we when we when we 823 00:49:35,000 --> 00:49:39,000 sponsored the reopening of the Whitney downtown in New York for 824 00:49:39,000 --> 00:49:43,400 the relocation down to the Meatpacking District in 2016, we 825 00:49:43,400 --> 00:49:48,760 commemorated that with a collaboration with Renzo Piano 826 00:49:49,200 --> 00:49:51,960 and that spawned the whole generation of bags. 827 00:49:51,960 --> 00:49:55,120 And there are various shapes and sizes, but at the moment I've 828 00:49:55,120 --> 00:50:02,680 got a brown Whitney bag that people very often stopped me and 829 00:50:02,680 --> 00:50:05,000 asked where I got it from. I'm not, I'm not surprised. 830 00:50:05,000 --> 00:50:10,400 It's so striking. Obviously we're in this era of 831 00:50:10,680 --> 00:50:17,320 it bags being telephone numbers, sort of enough to buy a small 832 00:50:17,320 --> 00:50:20,400 car. What's your view on that? 833 00:50:22,840 --> 00:50:25,680 I don't really know if I should have a view or if I do have a 834 00:50:25,680 --> 00:50:27,680 view. I mean, if people can afford it 835 00:50:27,680 --> 00:50:31,720 and people want to spend their money that way, then I think 836 00:50:31,720 --> 00:50:36,880 that anything that people buy should have alive, it should 837 00:50:36,880 --> 00:50:39,920 work for them. You know, I hate to see money 838 00:50:40,000 --> 00:50:45,960 wasted, but if if a material costs that much and the and the 839 00:50:45,960 --> 00:50:51,480 manufacturer is that great, then then I don't I, I, I don't 840 00:50:51,480 --> 00:50:53,560 resent anyone for for wearing it. 841 00:50:56,880 --> 00:51:03,440 Max Mara clothes are renowned for not not being overpriced. 842 00:51:04,600 --> 00:51:07,720 Absolutely no. And I, I wasn't referring to Max 843 00:51:07,720 --> 00:51:12,000 Mara, but the, you know, there are some of the mega brands out 844 00:51:12,000 --> 00:51:17,080 there that have massive margin in what they're doing from cost 845 00:51:17,080 --> 00:51:21,800 price to selling price. Well, in terms of that massive 846 00:51:21,800 --> 00:51:26,360 margins, I think every product has to, to merit what, what goes 847 00:51:26,360 --> 00:51:29,680 into it. I, I don't believe in obscenely 848 00:51:29,680 --> 00:51:34,000 inflated prices. And one of the, the, the things 849 00:51:34,000 --> 00:51:37,840 about Max by which I've, I completely concur with is the, a 850 00:51:37,840 --> 00:51:42,040 slightly democratic aspect of the product, which is that, you 851 00:51:42,040 --> 00:51:46,400 know, it's within reach. Having said that, I'm conscious 852 00:51:46,400 --> 00:51:49,400 that I've once nearly caused a Twitter storm on the Today 853 00:51:49,400 --> 00:51:53,360 programme because I said that, you know, a teddy bear coat was 854 00:51:53,600 --> 00:51:57,720 reasonably priced at €2000, which, which Today listeners 855 00:51:57,720 --> 00:52:01,760 found totally outrageous because they, they presumably they're 856 00:52:01,760 --> 00:52:05,360 very frugal and they would think that perhaps, you know, 100 lbs 857 00:52:05,360 --> 00:52:07,280 would be, would be quite sufficient. 858 00:52:07,280 --> 00:52:11,200 But, you know, the Max Bara philosophy has always been that 859 00:52:11,200 --> 00:52:15,120 it's within reach from the days of the the founder, Akili 860 00:52:15,120 --> 00:52:17,160 Maramotti. That was his idea. 861 00:52:17,160 --> 00:52:21,120 You know, it wasn't designed for, in his words, princesses 862 00:52:21,120 --> 00:52:24,600 and countesses. It was designed for what at the 863 00:52:24,600 --> 00:52:29,720 time were the, in his words, the, the wives of the local 864 00:52:29,720 --> 00:52:34,040 doctor or the local lawyer. And that was back in the 50s. 865 00:52:34,200 --> 00:52:37,800 And he realised those were women were going to be the ones that 866 00:52:37,800 --> 00:52:41,440 within 10 years they would, they would be a lawyer or a doctor 867 00:52:41,440 --> 00:52:46,120 themselves or eventually a judge or the, the, the, the CEO of the 868 00:52:46,120 --> 00:52:50,960 local health authority. So, you know, he, he, he foresaw 869 00:52:50,960 --> 00:52:54,640 the the emergence of this class of women as being a major 870 00:52:54,920 --> 00:52:58,640 economic force, but always felt that the clothes should be 871 00:52:59,200 --> 00:53:02,960 within reach. Expensive, not cheap, but within 872 00:53:02,960 --> 00:53:04,480 reach. And they last for so. 873 00:53:05,160 --> 00:53:06,720 Long too. And they last for so long. 874 00:53:06,720 --> 00:53:10,360 I mean you rarely find and Max bar a coat in a charity store 875 00:53:10,720 --> 00:53:13,040 because they don't wear out. I I love that. 876 00:53:13,480 --> 00:53:18,360 I really love that. Let's spin on to grooming. 877 00:53:19,320 --> 00:53:26,400 Is that important to you? Haircuts, facials, any of that. 878 00:53:28,840 --> 00:53:35,640 Yes, I I for a long time I, I used to come back to London to 879 00:53:35,640 --> 00:53:39,000 get my hair cut and sometimes I'd come back only to get my 880 00:53:39,000 --> 00:53:41,920 hair cut. With a specific Barber. 881 00:53:41,960 --> 00:53:46,320 Yes, in Islington San O'Hare in Islington Taco at San O'Hare 882 00:53:46,320 --> 00:53:49,560 would cut my hair and and now I've had to concede that I can't 883 00:53:49,560 --> 00:53:51,400 come back every time my hair needs cutting. 884 00:53:52,440 --> 00:53:55,840 But I have a a a a hairdresser in in Reggio Amelia. 885 00:53:56,320 --> 00:53:59,360 But yes, grooming is terribly important. 886 00:54:00,600 --> 00:54:02,640 But having said that, am I standing against? 887 00:54:02,640 --> 00:54:05,160 Am I sitting against the light? Have I got hairs coming on my 888 00:54:05,200 --> 00:54:06,960 ears or something? Not, not at all. 889 00:54:06,960 --> 00:54:09,400 It's just it's a question I always ask and I'm always 890 00:54:09,400 --> 00:54:14,000 fascinated by the answer. I mean tweakments, buttocks, 891 00:54:14,000 --> 00:54:17,680 fillers, any of that. I, I, I, I've never done any of 892 00:54:17,680 --> 00:54:21,760 those things, but I, I do believe in a, you know, daily, a 893 00:54:21,760 --> 00:54:26,520 daily ritual as much as you can. I mean the the, the, the the 894 00:54:26,520 --> 00:54:32,200 problem any any man over 45 or even younger will tell you is 895 00:54:32,560 --> 00:54:36,960 men start to sprout hair from all over the place and that 896 00:54:36,960 --> 00:54:38,840 becomes a a constant battle. Let. 897 00:54:38,920 --> 00:54:44,520 Me tell you women do too. But if you wear glasses, it's so 898 00:54:44,520 --> 00:54:47,520 hard to see them as well. Magnifying mirror. 899 00:54:47,520 --> 00:54:49,560 Magnifying. I've got one of those but it's 900 00:54:49,560 --> 00:54:53,240 always smudged so I can never actually see in the the the 901 00:54:53,240 --> 00:54:54,200 image clearly. Oh, I. 902 00:54:55,520 --> 00:55:01,440 Mean you talk about travel a lot because you're always on a 903 00:55:01,440 --> 00:55:06,040 plane. Do you have a particular look 904 00:55:06,040 --> 00:55:09,120 that you revert to to for travel? 905 00:55:09,120 --> 00:55:16,240 Or is do you just seamlessly go from Italy to London to Shanghai 906 00:55:17,200 --> 00:55:18,880 in your Brooks Brothers in? Your. 907 00:55:19,160 --> 00:55:23,440 Timothy. Evost most of my travelling is 908 00:55:23,440 --> 00:55:26,680 is to places that I already have a, a base. 909 00:55:26,920 --> 00:55:34,880 So, so if it's here in London or Suffolk or in Spain, Italy, I 910 00:55:34,880 --> 00:55:37,280 have places there. So I've got a wardrobe there. 911 00:55:37,920 --> 00:55:40,680 But then everything ends up in the wrong place because you have 912 00:55:40,680 --> 00:55:43,200 to travel in clothes. The ideal thing would be if they 913 00:55:43,200 --> 00:55:46,960 gave you like a either if you could travel naked or if you 914 00:55:46,960 --> 00:55:49,520 could just have this thing that you put on at the airport, which 915 00:55:49,520 --> 00:55:53,040 is like a sort of bin bag that just covers you up so that you 916 00:55:53,040 --> 00:55:54,560 don't have to take anything with you. 917 00:55:54,560 --> 00:55:56,840 So everything stays in the correct place. 918 00:55:56,960 --> 00:55:59,440 How do you remember what you've got? 919 00:55:59,440 --> 00:56:01,960 Where or are you different personas? 920 00:56:01,960 --> 00:56:06,000 In Spain to Italy to Suffolk to London. 921 00:56:06,160 --> 00:56:09,360 Slightly different personas. That's slightly, but not not not 922 00:56:09,360 --> 00:56:11,720 not. I mean, it'd be unusual to wear 923 00:56:12,440 --> 00:56:16,040 a tailored suit in in Suffolk or in my, well, my Bay. 924 00:56:16,040 --> 00:56:22,640 Maybe you could, but but they, they tend to overlap very much 925 00:56:22,640 --> 00:56:24,000 so. And as I say, everything always 926 00:56:24,000 --> 00:56:25,400 ends up in the wrong place anyway. 927 00:56:25,840 --> 00:56:28,880 What luggage do you use? I I bought a set of Rimowa 928 00:56:28,880 --> 00:56:32,360 luggage last year. I'm very happy with it. 929 00:56:33,120 --> 00:56:35,480 Colour. Silver, the classic one. 930 00:56:35,480 --> 00:56:39,680 Absolute classic. Is there anything that you feel 931 00:56:39,680 --> 00:56:42,160 you've got an excessive amount of in your wardrobe? 932 00:56:42,520 --> 00:56:46,920 Clothes. No. 933 00:56:46,960 --> 00:56:51,960 So on that note, are you are you good at doing a wardrobe edit? 934 00:56:52,000 --> 00:56:55,240 No, I'm not, I'm not. I'm very, I'm rubbish at it. 935 00:56:55,520 --> 00:56:59,080 I can't edit and one of the the I've been through that phase now 936 00:56:59,080 --> 00:57:01,520 where you try to travel light and edit. 937 00:57:02,080 --> 00:57:05,720 Now I travel heavy and don't edit, so I take everything with 938 00:57:05,720 --> 00:57:09,400 me that I might possibly need. And are you a planner or are you 939 00:57:09,440 --> 00:57:14,880 a mood dresser? I, well, it, it doesn't make 940 00:57:14,880 --> 00:57:17,920 much difference because wherever I happen to be, if I'm getting 941 00:57:17,920 --> 00:57:19,280 up in the morning, I'm going to work there. 942 00:57:19,280 --> 00:57:21,880 There are, there's the 60 jackets and suits. 943 00:57:21,880 --> 00:57:24,440 I just choose one of them. Or if I'm in Suffolk, there they 944 00:57:24,440 --> 00:57:27,320 are all the sweaters with all the elbows worn out. 945 00:57:27,560 --> 00:57:31,040 Or if I'm in Marbella, it's all the, the beach wear and the 946 00:57:31,040 --> 00:57:34,080 stripy shirts. So there isn't much, there isn't 947 00:57:34,080 --> 00:57:37,800 much leeway within that for, for, for mood dressing. 948 00:57:38,360 --> 00:57:40,520 That's my uniform for wherever I happen to be. 949 00:57:40,520 --> 00:57:43,880 Yeah, yeah. Let's talk about sustainable 950 00:57:43,880 --> 00:57:46,560 fashion. What's your approach to that? 951 00:57:46,920 --> 00:57:50,800 Well, I think that one thing that people underestimate is how 952 00:57:50,800 --> 00:57:54,520 the fashion industry as a whole is organising itself. 953 00:57:54,520 --> 00:57:56,280 And that's really is the way forward. 954 00:57:56,520 --> 00:58:01,160 And we, we, we hear about initiatives from individual 955 00:58:01,160 --> 00:58:06,440 brands who tend to, to, to boast about the, whatever they're 956 00:58:06,440 --> 00:58:09,920 doing, whether it's happens to be nylon made from recycled 957 00:58:09,920 --> 00:58:13,600 bottles or whatever it is. And, or, or in our case, it's, 958 00:58:14,560 --> 00:58:17,800 it's a wadding for pufferjack. It's made out of recycled 959 00:58:17,800 --> 00:58:22,120 cashmere or, or camel. Those are individual initiatives 960 00:58:22,120 --> 00:58:26,240 that won't solve anything on a industry wide basis or in the 961 00:58:26,240 --> 00:58:28,880 long term. But what people aren't aware of 962 00:58:28,880 --> 00:58:31,960 is that, you know, the industry is organising itself and there 963 00:58:31,960 --> 00:58:35,800 are now norms which are becoming more and more stringent with 964 00:58:35,800 --> 00:58:39,560 eventually, you know, huge fines for, for products which aren't 965 00:58:39,560 --> 00:58:42,120 sustainable or can't be traced in some way. 966 00:58:42,520 --> 00:58:47,800 And that is the future. I really believe in, in, in 967 00:58:48,320 --> 00:58:54,600 industry based initiatives, but in terms of design and our 968 00:58:54,600 --> 00:58:58,440 responsibilities now, I think it's important that we're 969 00:58:58,440 --> 00:59:02,880 designing products which you have a life, whether whether 970 00:59:02,880 --> 00:59:05,680 they're, you know, I was talking about Uniqlo. 971 00:59:07,840 --> 00:59:09,520 Obviously I've got no interest in Uniqlo. 972 00:59:09,520 --> 00:59:14,600 But you know, if if I had to come play High Street brands, 973 00:59:14,920 --> 00:59:17,880 then I would choose the ones that you know, that don't over 974 00:59:17,880 --> 00:59:23,800 design and the clothes can be used for years and years rather 975 00:59:23,960 --> 00:59:28,040 than a brand which which makes gums which get thrown away after 976 00:59:28,080 --> 00:59:31,760 one wear or two wears or maybe you don't even wear them at all. 977 00:59:32,360 --> 00:59:36,400 They'll end up on landfill. And I think that is ethically 978 00:59:36,520 --> 00:59:40,720 questionable. But how does the industry 979 00:59:41,240 --> 00:59:44,600 control that? Because you know, I think the 980 00:59:44,680 --> 00:59:49,840 Max Mara's of this world, yes, beautiful product made to last a 981 00:59:49,840 --> 00:59:54,240 lifetime, all of that. But then we've got these 982 00:59:54,680 --> 01:00:00,360 probably more fast fashion that they just want to pump out more 983 01:00:00,360 --> 01:00:03,400 and more and more. Well, eventually they too will 984 01:00:03,400 --> 01:00:07,120 have to sign up to these, to these initiatives, which which 985 01:00:08,080 --> 01:00:11,120 mean that they will have to be able to certify where the fabric 986 01:00:11,120 --> 01:00:15,800 comes from, how it was dyed, what dyes we used, if it, if 987 01:00:15,800 --> 01:00:20,360 there's any kind of cultivation of any fibres, you know, what 988 01:00:20,360 --> 01:00:23,280 the annual of the plant was fed on and where that comes from, 989 01:00:23,520 --> 01:00:27,760 how it was transported. Eventually and and and hopefully 990 01:00:27,760 --> 01:00:30,920 sooner rather than later, this thing will spread across the the 991 01:00:30,920 --> 01:00:36,600 whole industry. But coming back to you, what do 992 01:00:36,600 --> 01:00:38,680 you do with your clothes when you've had enough of them? 993 01:00:39,840 --> 01:00:43,800 I never I never have enough of them, but it but if they become 994 01:00:43,800 --> 01:00:48,240 so worn out to the point where I I can't even, you know, bear to 995 01:00:48,240 --> 01:00:53,480 look at them anymore, or you you were saying earlier, what do you 996 01:00:53,480 --> 01:00:54,880 have too many of in your wardrobe? 997 01:00:55,120 --> 01:00:58,040 And I said clothes. But the second thing is moths I. 998 01:00:58,440 --> 01:01:01,440 Have too many moths in my wardrobe so things do get moth 999 01:01:01,440 --> 01:01:03,400 eaten sometimes. So. 1000 01:01:04,000 --> 01:01:07,160 That they get taken to the cleaners and then anything which 1001 01:01:07,200 --> 01:01:10,880 I can't wear anymore goes to the Max Mora archive, of course. 1002 01:01:11,400 --> 01:01:14,920 So there's a little section of the archive which is my old 1003 01:01:14,920 --> 01:01:17,160 clothes and not, not just recent ones too. 1004 01:01:17,160 --> 01:01:21,360 Have my old leather biker jackets in there and a few other 1005 01:01:21,600 --> 01:01:25,280 things from the 80s. Not the new Romantic Curtain 1006 01:01:25,480 --> 01:01:30,560 period, but from shortly after that they've all fit. 1007 01:01:30,600 --> 01:01:33,760 Ended up in the Maximo Archive. God, what a dreamy place to 1008 01:01:33,760 --> 01:01:36,240 visit. I mean, do you have a piece in 1009 01:01:36,240 --> 01:01:38,840 your wardrobe that means the most to you? 1010 01:01:40,120 --> 01:01:45,760 On a personal level, no. I, I, I, I I don't. 1011 01:01:46,800 --> 01:01:50,840 But again, well, it's in my niece's wardrobe now. 1012 01:01:51,360 --> 01:01:54,880 The first coat I ever designed for Max Mara, it's in her 1013 01:01:54,880 --> 01:01:58,400 wardrobe via again my mum. I gave it to her with the 1014 01:01:58,400 --> 01:02:02,200 prototype to her and then my sister stole it from her and 1015 01:02:02,200 --> 01:02:05,880 then my niece stole it from her. So it's in the third generation 1016 01:02:05,880 --> 01:02:08,560 now. So it's not in my wardrobe, it's 1017 01:02:08,560 --> 01:02:10,520 in, it's in hers. Can you describe it? 1018 01:02:10,760 --> 01:02:14,800 To me it's it's a collarless camel coat, so it wraps with a 1019 01:02:14,800 --> 01:02:20,280 belt with a slightly dropped sleeve and it's in wool cashmere 1020 01:02:20,600 --> 01:02:22,840 with patch pockets. It's very, very simple. 1021 01:02:23,280 --> 01:02:30,440 But it was a new proportion for the time and it stood the test 1022 01:02:30,440 --> 01:02:31,760 of time. It's a bit shabby now. 1023 01:02:31,760 --> 01:02:35,320 I mean the moths have been at it, but it but it's still 1024 01:02:35,320 --> 01:02:39,600 presentable. I mean, I really believe in 1025 01:02:39,600 --> 01:02:41,920 clothes and anything really designed. 1026 01:02:41,920 --> 01:02:45,920 Generally I think things have to be capable of being worn. 1027 01:02:45,920 --> 01:02:49,240 And I always say to whenever working with an architect on a 1028 01:02:49,240 --> 01:02:52,360 new project for a house or anything, I always say, you 1029 01:02:52,360 --> 01:02:58,480 know, I would like. This table or this room to to be 1030 01:02:58,480 --> 01:03:02,600 able to be to wear gracefully, and the same thing applies to 1031 01:03:02,600 --> 01:03:04,440 clothes. Same thing applies to people. 1032 01:03:04,560 --> 01:03:09,080 We should all we should all grow old gracefully and and the the 1033 01:03:09,240 --> 01:03:13,680 the signs of wear and tear should be worn like a a badge of 1034 01:03:13,680 --> 01:03:17,000 honour. Yes, right. 1035 01:03:17,200 --> 01:03:19,320 Let's spin on to some quick fire questions. 1036 01:03:20,000 --> 01:03:23,560 What fashion advice would you give your 20 year old self? 1037 01:03:24,120 --> 01:03:31,040 Leave off the curtains. What fashion or trend or era 1038 01:03:31,280 --> 01:03:33,440 would you most like to see make a comeback? 1039 01:03:34,400 --> 01:03:38,040 The 80s, because everything was totally original. 1040 01:03:38,040 --> 01:03:43,360 I mean, now we recycle, we recycle ideas. 1041 01:03:43,360 --> 01:03:46,640 Everyone owns everything, so the idea of originality is 1042 01:03:46,640 --> 01:03:49,480 different. So it was then in the 1980s, 1043 01:03:49,480 --> 01:03:54,040 everything that you saw in terms of fashion, culture, music, art 1044 01:03:54,200 --> 01:03:57,360 was totally new. And there was a there was a an 1045 01:03:57,360 --> 01:04:00,280 enormous excitement and energy around. 1046 01:04:01,120 --> 01:04:03,720 It's different today, but I would love to go back to that. 1047 01:04:04,440 --> 01:04:08,240 Fashion or beauty trend that you would consign to Room 101. 1048 01:04:10,840 --> 01:04:14,560 Botox. Your last impulse buy? 1049 01:04:16,360 --> 01:04:19,920 Whitney bag, but it was free anyway so I don't know if that 1050 01:04:19,920 --> 01:04:24,160 counts. That doesn't count views on 1051 01:04:24,160 --> 01:04:27,160 tattoos. I love one of the people, but 1052 01:04:27,160 --> 01:04:30,480 not too many. I think they have to be used in 1053 01:04:30,480 --> 01:04:32,480 moderation. I don't have any. 1054 01:04:34,480 --> 01:04:37,840 It's too late for me, I think. The grooming or well-being 1055 01:04:37,840 --> 01:04:41,240 treatment you couldn't give up. Well, I was talking about my 1056 01:04:41,240 --> 01:04:45,800 hairdresser in Islington Sano and I can't go to him regularly, 1057 01:04:45,800 --> 01:04:49,040 but occasionally when I'm back in London I just have to go and 1058 01:04:49,040 --> 01:04:50,360 see him. Hop in there. 1059 01:04:50,360 --> 01:04:55,200 Yes, high end or High Street. High end without question. 1060 01:04:55,680 --> 01:05:02,240 Savile Row or Levi's both double breasted or single breasted. 1061 01:05:02,560 --> 01:05:06,000 Double breasted Crocs, cute or puke? 1062 01:05:06,480 --> 01:05:09,640 Fuch. Sports Lux or Rock'n'roll? 1063 01:05:10,360 --> 01:05:13,000 Rock'n'roll. Cashmere or cotton? 1064 01:05:13,440 --> 01:05:18,200 Well. Cargoes or chinos? 1065 01:05:18,720 --> 01:05:20,960 Chinos for me, cargoes for the runway. 1066 01:05:21,400 --> 01:05:24,160 Trend or style? Style. 1067 01:05:24,360 --> 01:05:28,520 Colour or monochrome? Monochrome Camel. 1068 01:05:28,800 --> 01:05:30,320 Camel. I live in Camel Andy, don't 1069 01:05:30,320 --> 01:05:32,840 forget that. Print or plain. 1070 01:05:33,640 --> 01:05:35,960 Plain. Hoarder or editor? 1071 01:05:38,240 --> 01:05:41,080 Hoarder because I never throw anything away. 1072 01:05:41,560 --> 01:05:45,560 Charity shop or resale? Charity shop. 1073 01:05:46,160 --> 01:05:47,880 Budgie smugglers or board shorts? 1074 01:05:50,880 --> 01:05:52,560 I think you got the wrong person here. 1075 01:05:52,800 --> 01:05:54,600 I mean, most definitely board shorts. 1076 01:05:54,720 --> 01:05:58,480 And finally, traditional last question at the end of the day, 1077 01:05:58,480 --> 01:06:00,400 what do you or don't you wear in bed? 1078 01:06:00,760 --> 01:06:06,600 Don't at all. Fantastic, Ian, what a pleasure 1079 01:06:06,600 --> 01:06:08,120 to have this conversation with you. 1080 01:06:08,120 --> 01:06:13,560 Thank you for slipping over to Chelsea and spending this time 1081 01:06:13,560 --> 01:06:15,120 with me. It's been really, really 1082 01:06:15,120 --> 01:06:16,640 wonderful. It's a pleasure. 1083 01:06:16,640 --> 01:06:18,720 It's been really fun and I've really enjoyed it. 1084 01:06:18,720 --> 01:06:20,800 Thank you very much, Amanda. Thank you.