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Today I'm going on a sartorial 
journey with author, brand 

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ambassador, writer, illustrator 
and digital creator Jim Chapman.

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Hello. 
Hello. 

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Thanks for having me. 
Well, that's an intro, isn't it?

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Behind me? 
Well. 

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I mean, you're, you're very, 
very qualified to to be here and

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talk about. 
I've been making it up as I go 

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along. 
Well, let's make it up then. 

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I mean, you are working on a 
raft of different projects. 

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I mean, you've got M&S, 
Mercedes, various alcohol 

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brands, right? 
I mean, what are you most 

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excited about at the moment? 
I'm, I'm really happy to be back

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at it. 
I've had some time. 

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I keep saying like off ish in 
that I continued to exist, but I

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wasn't doing so much because I 
was making babies, but my wife 

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was making the babies. 
I was. 

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Yeah. 
But you know, they're kind of up

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and running now. 
So I'm back at work and I'm 

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actually just really excited to 
know that I still exist. 

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Because you become a parent and 
that's kind of for, to begin 

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with, when you're in the 
trenches, that's all you become.

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And I'm really happy to sort of 
now have more of me back. 

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So there's no specific thing 
that I'm particularly over the 

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moon about. 
There's a couple of projects I'm

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working on at the moment I can't
actually talk about, partly 

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because they're not real 
projects yet. 

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I'm waiting on a few things. 
So I don't want to talk about 

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them. 
Yeah, so I don't want to talk 

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about them. 
And then them not happy. 

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They're really potentially very 
exciting. 

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But otherwise, for the most 
part, I'm just happy to be back 

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at it and and have a bit more of
like my identity on top of being

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dad. 
You know, I love being dad, but 

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there there is much more to to 
me than simply being parent. 

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Of course, I mean, you have 
collaborated with M&S it seems 

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for quite a while. 
How does that work? 

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It's so I work with them for 
this year. 

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I mean, I will continue to work 
with them whether like it or 

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not, because the stuff is 
fantastic. 

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It's, it's amazing, isn't it? 
Yeah, I mean, it's, it's so 

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considered, it's so well thought
out. 

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They've got their finger on the 
pulse. 

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It it fits really well. 
I, I, I think that some people 

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have a bit of a connotation 
about High Street in that 

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capacity, whereas I always, you 
know, it's kind of fast and it 

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won't last long. 
Everything I've had from them 

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has stayed with me. 
Like the quality, the merino 

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wool that they have is, I've got
everything in pretty much every 

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colour because it's just so 
good. 

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But it's really up my street in 
terms of the, the sartorial 

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nature. 
It's it's clean, it's simple, 

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it's pretty elegant, and it just
ticks all my boxes, but for a 

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much better price point. 
Would you ever want to do any 

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sort of fashion collaboration 
with them, for example? 

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Yeah, I would love to. 
I mean, I get asked this sort of

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question a lot and I I think it 
would be much better for me to 

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do it alongside a brand and do a
thing with them as opposed to my

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own. 
I get a lot of people that say, 

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hey, when are you going to bring
your own brand out? 

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And I'm not because if men like,
buy like me, they buy loyally. 

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And so I'd have to steal them 
off people, which is a much 

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bigger art than just making a 
brand that's really cool one of 

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the moment, because cool one of 
the moment doesn't last. 

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It only lasts for that moment. 
And so a lot of what I wear is 

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pretty timeless. 
In order to then take those 

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customers from somewhere else, I
need to provide a better 

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offering. 
And I don't think that I'd be 

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able to produce it at the 
quality I'd like to produce it 

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at at the scale on my own. 
So it makes much more sense to 

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partner with someone else. 
Very sensible, I can say it, you

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know, it's a, it's a really 
complex industry and, and the 

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High Street have I keep saying 
this, it's never been a better 

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time for the High Street because
they're doing such. 

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An incredible job. 
Yeah. 

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I also kind of know what I don't
know. 

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And I'm really creative. 
I'm not good at business. 

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I couldn't do it on my own. 
I just don't understand. 

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Whenever people talk to me about
like, business and money, I 

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just, it turns me off. 
I just go to sleep. 

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So I would need someone in 
charge of that side of things. 

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And I just want to make stuff. 
Yeah. 

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Good agent. 
Yeah, exactly. 

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But you were one of the original
Youtubers. 

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How did that come about? 
By accident. 

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But how? 
So my Big Sisters, who people 

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may know as Pixie Woo, both 
really successful makeup 

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artists. 
Really they were. 

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They were both working makeup 
artists at the time. 

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And then my eldest sister Sam 
was pregnant with with her, I 

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think, I can't remember if it 
was her first or second 

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daughter. 
Either way, someone asked her 

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how to do a look and she's like,
I can't get to you because I'm 

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really heavily pregnant. 
So and also a bit bored because 

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I'm just sat. 
So she filmed herself doing it 

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and posted it online. 
I don't know if she even thought

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other people could see it at the
time. 

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And then a few people watched 
it, and she's like, oh, that's a

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really fun activity for me to do
while I'm feeling really sort of

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just pregnant. 
And then it started to grow 

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really, really small. 
But it was a nice outlet for 

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her. 
Meanwhile, I had just graduated 

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and expected to go out and 
conquer the world, but realized 

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that actually I had no love left
for what I was studying and also

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which was psychology. 
Psychology. 

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Yeah. 
We want to come. 

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On to that, actually, in a 
minute. 

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And also at the level I had it 
as a just a degree in order to 

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do anything really cool with it,
like the, the good stuff that 

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that I was really excited by 
like criminology or forensics or

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like the fun ones, I'd have to 
go back and do a masters. 

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So I started to do that. 
I was doing a masters and I was 

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paying for it myself. 
So I was doing it part time over

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two years rather than in one go.
And I was working full time in 

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retail and insurance and that 
sort of stuff. 

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And I had no creative outlet at 
the time. 

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So I I saw what my sisters were 
doing and it's just how easy you

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just talk to a camera. 
So I gave it a go, was not 

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expecting anything to happen. 
And then after a while, I met a 

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group of people who were roughly
my age who were also doing it 

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and we became friends. 
And then that's when the 

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audience really kicked off 
because I think they enjoyed 

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watching us develop our 
relationships and become pals 

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and travel the world together 
and and do all these things. 

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And roughly what year was that? 
I've been doing it in 15 years 

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and I reckon the first two years
or so were very underground. 

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Yeah, it was just me chatting to
people and and producing content

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for no gain whatsoever. 
It was just just for the 

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creativity. 
And that would you posted that 

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on Instagram. 
This before it come existed. 

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Yeah, I was going to say that's 
before. 

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So then that was straight onto 
onto YouTube, and then Instagram

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and Facebook came along. 
Yeah, so I mean, Facebook's been

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there for a while, but even then
I wasn't really using it because

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it's never really been the right
audience for me. 

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And then Instagram came along 
and I was there like the day it 

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came out. 
That's how old I am. 

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And my audience to say my, our 
audience got to see us all 

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develop and grow. 
And whatever happens now, 

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there's never going to be that 
moment again. 

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There are people now who dwarf 
me in terms of size of audience,

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but that was the first time in 
history that and always people 

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were willing to invest online to
a group of people. 

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And as a result, a lot of those 
people are still the same people

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who have now grown up. 
They've got kids, they've 

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working in different jobs there,
they live very different lives 

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to when they were 14 year olds, 
you know, watching me. 

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So are you saying that you think
it was easier to build a 

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following then? 
Yeah, I do. 

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I think it was easy. 
I also think that because it was

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new and it was exciting, it was 
organic, you know, like people 

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watched us. 
I always say we were the best of

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a bad bunch. 
There was no one else doing it, 

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so people were like, oh, this is
fun, this is exciting. 

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And it was just purely for 
adventure. 

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There was no money in it at the 
time. 

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That came a bit later. 
We weren't selling anything to 

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anybody. 
We weren't making ads. 

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We were just sharing our 
experience. 

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And so it's so innocent. 
Clothing experience as well as 

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life experience. 
That came a bit later, yeah. 

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I mean, to begin with it was 
silly challenges and just 

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travelling around with, with my 
friends, but I've always had a 

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real interest in style. 
And as my audience became sort 

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of started growing up with me, I
was, oh, I can talk about the 

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things that I'm interested in. 
I'm not just a vessel to provide

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gimmicks and entertainment. 
Actually they care about my 

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opinion. 
So as a result I started working

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in various different worlds. 
So fashion was one. 

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I write for GQ and go to fashion
shows. 

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You still have a lot of hosting 
and presenting it at premieres 

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because I really care about 
film. 

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And that for me was kind of the 
beginning of taking my audience 

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on a on sort of my own personal 
journey of, of my existence as 

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opposed to just creating content
to entertain them. 

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And I've been so fortunate that,
fingers crossed so far, they've 

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come along with me on on, you 
know, some pretty epic journeys.

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There's a hell of a lot that 
have come along with you. 

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Were you ever tempted to buy any
followers because there was a 

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whole time back in the day? 
Yeah, I didn't even know that 

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existed for a while. 
No, because I care less about 

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the number of people that are 
next to my name. 

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You know, you see Jim Chapman on
on Instagram and I've got two 

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and a half million people who 
follow me on there. 

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I care less about that and more 
about the interaction. 

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And if you by followers, 
they'll, they'll increase your 

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number, but they won't actually 
increase any of the other 

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statistics. 
And that's what's important. 

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And in fact, there's there's an 
issue that you've got too many 

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followers and not enough people 
engaging that it looks wrong. 

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And so one, I didn't know it was
a thing until there was drama 

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around it. 
And two, it was just, I don't 

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know. 
I also, I have no ego about my 

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job. 
It's what I do for a living. 

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It's not who I am as a person. 
I take it home with me and as 

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much as anybody else does with 
with work stresses. 

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But it doesn't define me, you 
know? 

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So the number next to my name 
doesn't really have much 

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consequence on my sense of 
worth. 

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So it's never really been a 
thing I've thought about. 

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And. 
What do you think is the next 

225
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chapter in the influencing 
sphere? 

226
00:11:48,680 --> 00:11:51,800
I feel like it's reaching 
critical mass. 

227
00:11:52,000 --> 00:11:58,040
I think there are so many issues
with it because I'm a bit 

228
00:11:58,440 --> 00:12:01,480
biased, I think because I've 
seen it from it's very, very 

229
00:12:01,480 --> 00:12:04,960
beginnings and like I said 
before, it was about adventure 

230
00:12:04,960 --> 00:12:07,680
and it was innocent and it was 
just loads of fun. 

231
00:12:07,960 --> 00:12:09,880
It feels like now people are 
trying to sell you stuff all the

232
00:12:09,880 --> 00:12:13,720
time, but it also feels like 
people are so desperate to 

233
00:12:14,400 --> 00:12:17,440
become an influencer or get 
success from social media that 

234
00:12:17,440 --> 00:12:22,200
they're willing to do more than 
ever and push the boundaries. 

235
00:12:22,200 --> 00:12:25,920
And it's not always very 
healthy. 

236
00:12:26,720 --> 00:12:29,240
And I also have concerns for 
everybody involved, the people 

237
00:12:29,240 --> 00:12:32,840
who make the content, who feel 
the pressure of constantly 

238
00:12:32,840 --> 00:12:35,560
trying to achieve because as 
soon as they stop, someone else 

239
00:12:35,560 --> 00:12:37,840
takes their place and they're 
getting younger and younger. 

240
00:12:38,120 --> 00:12:41,560
So if you're only in your teens 
or your early 20s and then 

241
00:12:41,560 --> 00:12:44,720
you've had a following and 
you've let it slip or through 

242
00:12:44,720 --> 00:12:47,120
entropy or a change in the 
algorithm, you're no longer 

243
00:12:47,120 --> 00:12:49,640
important. 
How do you, what do you do next,

244
00:12:50,080 --> 00:12:54,920
you know, at such a young age 
after having experience this 

245
00:12:54,920 --> 00:12:56,880
success, then, then what 
happens? 

246
00:12:57,200 --> 00:12:59,600
But also for the people who are 
online, we're encouraged to 

247
00:12:59,600 --> 00:13:01,960
spend more and more time 
scrolling. 

248
00:13:02,040 --> 00:13:03,920
And this again is where my my 
degree comes in. 

249
00:13:03,920 --> 00:13:06,800
Like it's not a coincidence that
all of these platforms look the 

250
00:13:06,800 --> 00:13:09,280
same and operate the same 
because every time you scroll, 

251
00:13:09,280 --> 00:13:12,000
you get like a little bit of 
dopamine in your brain, a little

252
00:13:12,000 --> 00:13:15,880
bit of like happy chemical. 
But ultimately you end up net 

253
00:13:15,880 --> 00:13:19,760
negative because you aren't 
doing anything that's actually 

254
00:13:19,760 --> 00:13:21,560
constructive. 
If you go and do a task that's 

255
00:13:21,560 --> 00:13:23,720
actually quite boring and mean, 
you'll like feel the dishwasher,

256
00:13:23,720 --> 00:13:27,960
for example, you'll end up with 
a bigger dose of the good stuff 

257
00:13:27,960 --> 00:13:29,680
in your brain because you've 
completed a task. 

258
00:13:29,720 --> 00:13:32,760
Even if it's a boring task, 
throw in some good stuff in 

259
00:13:32,760 --> 00:13:36,280
there, like, you know, a walk or
a cuddle or a workout or time 

260
00:13:36,280 --> 00:13:39,320
with people and you end up with 
a happier brain. 

261
00:13:39,320 --> 00:13:43,080
So ultimately, it is making 
people less happy. 

262
00:13:43,480 --> 00:13:46,680
And so I think we're reaching 
critical mass. 

263
00:13:46,680 --> 00:13:51,400
I think there's more people 
creating content out there than 

264
00:13:51,520 --> 00:13:55,640
people can consume. 
And I think that it cannot 

265
00:13:55,640 --> 00:13:58,320
sustain everybody out there 
being an influencer, because 

266
00:13:58,800 --> 00:14:01,000
who's influencing who if we're 
all doing it right. 

267
00:14:02,840 --> 00:14:07,000
And I like to think, I'm hopeful
that down the line there will be

268
00:14:07,960 --> 00:14:13,400
legislation around usage, but 
also identity. 

269
00:14:13,640 --> 00:14:18,080
If people just people can post 
whatever they want anonymously 

270
00:14:18,520 --> 00:14:20,920
under content. 
I'm quite lucky because I've got

271
00:14:20,920 --> 00:14:23,120
really thick skin, but also I 
don't get loads of hate because 

272
00:14:23,120 --> 00:14:26,720
my stuff is fairly, it's not 
extreme, you know, it's sort of 

273
00:14:26,720 --> 00:14:28,000
fairly generic and it's 
wholesome. 

274
00:14:29,960 --> 00:14:33,360
But if you're out there posting 
opinions, for example, you know,

275
00:14:33,360 --> 00:14:35,280
you're going to, you can get 
quite a lot of hate under it and

276
00:14:35,280 --> 00:14:37,440
people will just because they 
are anonymous. 

277
00:14:37,840 --> 00:14:41,120
I think it will hopefully come 
down to a case of proving who 

278
00:14:41,120 --> 00:14:44,480
you are, uploading your driver's
license or passport or whatever.

279
00:14:44,480 --> 00:14:46,640
And that way you have 
consequences for the stuff you 

280
00:14:46,640 --> 00:14:48,360
write. 
And I think that would make it a

281
00:14:48,400 --> 00:14:52,160
happier place. 
So I'm, I'm hopeful that because

282
00:14:52,160 --> 00:14:54,760
it's the most incredible tool 
and it's changed my life and I 

283
00:14:54,760 --> 00:14:58,440
live such a, a cool existence 
now compared to where I was 

284
00:14:58,480 --> 00:15:00,560
growing up. 
You know, I, I, I live in a nice

285
00:15:00,560 --> 00:15:04,880
house in, in West London now, 
whereas I grew up where we're 

286
00:15:04,880 --> 00:15:07,440
all crammed into a small place 
on benefits. 

287
00:15:07,440 --> 00:15:12,960
And, you know, it's changed my 
existence and, and as much as I 

288
00:15:13,480 --> 00:15:16,880
love it and I respect it, it is 
a tool to be used. 

289
00:15:16,880 --> 00:15:21,000
And as soon as it becomes crux 
that you're addicted to, that's 

290
00:15:21,000 --> 00:15:22,480
an issue. 
And I think we're kind of 

291
00:15:22,480 --> 00:15:24,800
reaching that point where more 
and more people are the wrong 

292
00:15:24,800 --> 00:15:25,920
side of that balance. 
Yeah. 

293
00:15:26,400 --> 00:15:31,960
Do you feel the need to reinvent
yourself online at all? 

294
00:15:33,480 --> 00:15:34,840
I feel pressure. 
Yeah, I do. 

295
00:15:34,920 --> 00:15:40,480
I feel, I feel constant pressure
being online, more so now than 

296
00:15:40,480 --> 00:15:44,000
ever because I've got children. 
And so because I'm essentially 

297
00:15:44,000 --> 00:15:46,440
freelance, right? 
And that's terrifying, 

298
00:15:47,160 --> 00:15:49,480
especially when you've got a 
family that depend on you. 

299
00:15:50,360 --> 00:15:55,040
And so it's difficult to always 
be waiting on the next gig. 

300
00:15:55,040 --> 00:15:57,080
You know, I'm constantly going, 
when's the next job coming 

301
00:15:57,080 --> 00:16:00,640
through? 
And there is so much pressure 

302
00:16:00,640 --> 00:16:02,920
that less the pressure to 
reinvent myself because I've 

303
00:16:02,920 --> 00:16:04,840
been fortunate enough that 
that's happened organically. 

304
00:16:04,840 --> 00:16:08,080
Whenever I have something new 
I'm interested in, I've talked 

305
00:16:08,080 --> 00:16:10,960
about it and I orders have gone 
OK, cool, Jim's into that. 

306
00:16:11,440 --> 00:16:13,160
And I think there's a difference
now. 

307
00:16:13,160 --> 00:16:16,200
People who are creating content 
now, it's much more transient. 

308
00:16:16,200 --> 00:16:19,120
And as soon as you aren't 
providing that transaction for 

309
00:16:19,120 --> 00:16:20,640
an audience, you're a fashion 
influencer. 

310
00:16:20,640 --> 00:16:22,600
You must only do fashion. 
If you do anything else, the 

311
00:16:22,600 --> 00:16:24,920
audience won't care and 
inevitably they will grow out of

312
00:16:24,920 --> 00:16:26,080
you and move on to somebody 
else. 

313
00:16:27,320 --> 00:16:31,000
I, I've been really lucky that 
they've invested in me, so I've 

314
00:16:31,000 --> 00:16:32,920
been able to sort of wear many 
hats. 

315
00:16:33,480 --> 00:16:35,880
And so it's not odd for my 
audience to see me do a new 

316
00:16:35,880 --> 00:16:39,000
thing because it's just part of 
my growth as opposed to a 

317
00:16:39,000 --> 00:16:44,800
reinvention. 
But I feel pressure more 

318
00:16:45,680 --> 00:16:50,240
financially, I suppose now about
making sure that there's so much

319
00:16:50,240 --> 00:16:52,000
more skin in the game. 
I've never really been bothered 

320
00:16:52,000 --> 00:16:53,520
by the money. 
I've been fortunate that I've, 

321
00:16:54,240 --> 00:16:56,680
I've lived on. 
I had this argument with my wife

322
00:16:56,680 --> 00:17:00,160
the other day because she was 
like, you can't just be creative

323
00:17:00,160 --> 00:17:01,320
for a living. 
And I'm like, but that's all 

324
00:17:01,360 --> 00:17:02,880
I've done. 
That's how I've got to where we 

325
00:17:02,880 --> 00:17:05,240
are. 
Like, I don't know any other 

326
00:17:05,240 --> 00:17:07,079
way. 
She's very different to me in 

327
00:17:07,079 --> 00:17:10,720
that she is the number person in
our in our house. 

328
00:17:10,920 --> 00:17:12,560
So she's in charge of that 
stuff. 

329
00:17:12,560 --> 00:17:15,160
And she without without her, it 
wouldn't operate. 

330
00:17:15,280 --> 00:17:16,839
But equally, without me, it 
wouldn't, you know, we make a 

331
00:17:16,839 --> 00:17:19,480
good team. 
But it drives her nuts that I'm 

332
00:17:19,480 --> 00:17:22,560
always head in the clouds, you 
know, and I'm thinking of the 

333
00:17:22,560 --> 00:17:28,319
next big thing. 
And I don't know any other way 

334
00:17:29,040 --> 00:17:33,760
than to use what's up here and 
get it out onto paper or onto 

335
00:17:33,760 --> 00:17:36,160
screen or through camera or 
audio or whatever it is. 

336
00:17:36,160 --> 00:17:38,280
That's, that's just how I how I 
work. 

337
00:17:39,280 --> 00:17:43,280
And so the money's always sort 
of followed and it's never 

338
00:17:43,280 --> 00:17:46,000
really mattered. 
But now I've got children I'm 

339
00:17:46,000 --> 00:17:47,880
thinking about. 
Margo starts school before I 

340
00:17:47,880 --> 00:17:50,640
know it and nursery costs a 
fortune. 

341
00:17:50,640 --> 00:17:53,600
And then every time I leave the 
house, and Sarah's also busy 

342
00:17:53,600 --> 00:17:57,000
because she works as well, we 
have to get childcare in and our

343
00:17:57,080 --> 00:17:59,960
expensive, without exaggeration,
are quadrupled. 

344
00:18:01,320 --> 00:18:04,720
And so now I care much more 
about the really boring stuff, 

345
00:18:05,240 --> 00:18:08,640
you know? 
Yeah, but today we're here to 

346
00:18:08,640 --> 00:18:11,720
talk about style. 
Your style. 

347
00:18:12,240 --> 00:18:15,680
So tell me about what you're 
wearing and why you decided to 

348
00:18:15,680 --> 00:18:17,920
put it on this morning. 
Well this morning I knew we were

349
00:18:17,920 --> 00:18:20,320
talking about style so I thought
this morning I would take my 

350
00:18:20,320 --> 00:18:24,160
daughter to nursery and I have 
little 2 modes. 

351
00:18:24,160 --> 00:18:26,040
I mean they're at home with the 
kids. 

352
00:18:26,040 --> 00:18:28,640
In which case I wear like 
sweatpants and actually very 

353
00:18:28,640 --> 00:18:31,000
rarely even a T-shirt because 
I've discovered it's easier to 

354
00:18:31,000 --> 00:18:33,160
get like the slop and the grime 
off your skin. 

355
00:18:33,800 --> 00:18:35,840
And off your clothes. 
Your home must be lovely. 

356
00:18:36,200 --> 00:18:37,960
Just like just kids, like just 
this. 

357
00:18:38,200 --> 00:18:41,440
It's just stuff everywhere. 
So they'll be lucky if I've got 

358
00:18:41,600 --> 00:18:43,440
clothes on my top up half 
because it's easier just to pick

359
00:18:43,440 --> 00:18:45,840
it off you. 
And then I took my kids to 

360
00:18:45,840 --> 00:18:48,760
nursery in a hoodie that I found
on the floor and some 

361
00:18:48,760 --> 00:18:51,160
sweatpants. 
And it only occurred to me that 

362
00:18:51,360 --> 00:18:54,120
because I knew I was doing this 
podcast and I saw some of the 

363
00:18:54,120 --> 00:18:56,040
other dads dropping their kids 
off and I was like, Oh my God, 

364
00:18:56,040 --> 00:18:59,720
they actually dress in outdoor 
people clothes because I'm 

365
00:18:59,720 --> 00:19:01,360
presuming they're going on to 
work, right? 

366
00:19:01,600 --> 00:19:03,240
Whereas I was going back home to
hop in the shower. 

367
00:19:04,440 --> 00:19:07,680
But if I leave the house, I've 
kind of got like a kind of a 

368
00:19:07,680 --> 00:19:10,320
uniform, you know, my stuff's 
pretty considered a pretty 

369
00:19:10,320 --> 00:19:13,400
tailored. 
I know that I can pick pretty 

370
00:19:13,400 --> 00:19:16,800
much anything out of my wardrobe
almost at random and it will 

371
00:19:16,920 --> 00:19:20,360
work together because I've 
curated my wardrobe like that. 

372
00:19:20,360 --> 00:19:24,640
So dressing me is really easy. 
Kind of put this on today. 

373
00:19:24,640 --> 00:19:26,920
I have a million choices. 
But I was like the colour, I 

374
00:19:26,920 --> 00:19:28,400
haven't worn this one yet. 
I like the colour. 

375
00:19:29,000 --> 00:19:31,360
And these trousers are part of a
new suit I had. 

376
00:19:31,360 --> 00:19:34,720
So I was just excited to put 
them on for the first time. 

377
00:19:35,320 --> 00:19:39,160
And where's it from? 
This is from Sunspell and it's 

378
00:19:39,160 --> 00:19:40,040
glorious. 
I love. 

379
00:19:40,040 --> 00:19:41,400
It yeah, you do a lot of work 
with them. 

380
00:19:41,400 --> 00:19:42,000
Don't you? 
I love sun. 

381
00:19:42,200 --> 00:19:44,520
For me it's they do basics 
really well. 

382
00:19:44,600 --> 00:19:45,880
Really. 
Which is brilliantly. 

383
00:19:45,880 --> 00:19:47,440
Yeah, and it's kind of my whole 
aesthetic. 

384
00:19:47,440 --> 00:19:50,160
You'll rarely see me in a logo 
or a big design. 

385
00:19:51,040 --> 00:19:55,760
And they do clean basics that go
with a lot of stuff, like just 

386
00:19:55,760 --> 00:20:00,080
really, really beautifully. 
These trousers are from Jack 

387
00:20:00,080 --> 00:20:03,760
Davison who had made me a few 
suits in the past and made to 

388
00:20:03,760 --> 00:20:05,560
measure. 
They now have me on file so I 

389
00:20:05,560 --> 00:20:08,040
just go, hey, can you make me? 
You know, and I'm. 

390
00:20:08,520 --> 00:20:13,560
But you have been on a sort of 
body transformation journey. 

391
00:20:13,560 --> 00:20:19,000
Has that affected your jacket 
shape, size, all? 

392
00:20:19,000 --> 00:20:21,400
Of that it has. 
I mean the jacket I arrived in 

393
00:20:21,400 --> 00:20:25,680
is now really snug and I love it
but I've had it for a long time 

394
00:20:25,680 --> 00:20:28,520
and it's tight on the shoulders 
now and if I do it up it pulls a

395
00:20:28,520 --> 00:20:32,560
bit but I can't get rid of it 
just yet because I love it. 

396
00:20:33,360 --> 00:20:36,120
But yes I'm now slightly bigger.
I keep saying to people I'm 

397
00:20:36,120 --> 00:20:39,080
finally in my big boy body so 
I'm 36, it took all this time. 

398
00:20:40,480 --> 00:20:43,640
So yes, it has affected some of 
what I wear now. 

399
00:20:44,440 --> 00:20:48,760
Now, you grew up in Norfolk with
your mother and three siblings. 

400
00:20:49,600 --> 00:20:52,280
I believe your father wasn't 
around that much. 

401
00:20:52,280 --> 00:20:55,480
He wasn't he he, he left. 
Well, he was forced to leave. 

402
00:20:56,360 --> 00:21:01,040
I reckon I was six or seven. 
He was kind of in and out from 

403
00:21:01,040 --> 00:21:02,000
there. 
Were you? 

404
00:21:02,480 --> 00:21:07,080
Would you say you were affected 
by his style at all, or has it 

405
00:21:08,040 --> 00:21:11,160
done the reverse? 
I don't remember much of him. 

406
00:21:11,400 --> 00:21:13,160
He was abusive, right? 
So there's a lot of it I don't 

407
00:21:13,160 --> 00:21:15,560
recall at all. 
Do you think you just blanked 

408
00:21:15,560 --> 00:21:16,000
that? 
Out. 

409
00:21:16,000 --> 00:21:18,120
I mean, I was talking to my 
therapist about it recently. 

410
00:21:18,120 --> 00:21:20,240
I was like, there's so much I 
don't have in there. 

411
00:21:20,240 --> 00:21:23,680
I can't remember his face very 
well, let alone his style. 

412
00:21:23,680 --> 00:21:27,840
And my therapist like, listen, 
you can unpick that if you want 

413
00:21:27,840 --> 00:21:30,480
to kind of go back through it, 
but your mind has defended you 

414
00:21:30,480 --> 00:21:33,160
from it for a reason. 
So if you're happy living your 

415
00:21:33,160 --> 00:21:35,400
life as you are, then why? 
Why pick at it? 

416
00:21:36,120 --> 00:21:37,840
And I am very happy living my 
life as I am. 

417
00:21:37,840 --> 00:21:41,000
I don't require him, but my mum 
is the most stylish woman on the

418
00:21:41,000 --> 00:21:44,400
planet. 
And in fact, she's very much my 

419
00:21:45,040 --> 00:21:47,160
my gateway, my influence into 
style. 

420
00:21:48,160 --> 00:21:50,680
She used to take me shopping 
with her specifically. 

421
00:21:50,920 --> 00:21:55,640
And where did you shop back in 
the day in your childhood? 

422
00:21:55,640 --> 00:21:59,600
My mum used to have like a 
second hand shop where people 

423
00:21:59,600 --> 00:22:01,200
would come and bring their stuff
and it was. 

424
00:22:01,440 --> 00:22:02,320
And it was. 
Hers was. 

425
00:22:02,360 --> 00:22:06,280
It, it was hers and her best 
friends ran out of her best 

426
00:22:06,280 --> 00:22:08,880
friend's garage in the middle of
nowhere. 

427
00:22:09,400 --> 00:22:11,800
And actually when everything 
kicked off with my dad, we lived

428
00:22:11,800 --> 00:22:13,640
with them for a while. 
They took us in for about 6 

429
00:22:13,640 --> 00:22:15,240
months or so. 
So my mum's commute was 

430
00:22:15,240 --> 00:22:19,440
downstairs. 
But she's, she's so elegant, my 

431
00:22:19,440 --> 00:22:21,000
mum and she's got such good 
style. 

432
00:22:21,000 --> 00:22:24,960
So she used to want to take me 
shopping because my sisters were

433
00:22:24,960 --> 00:22:26,760
a bit older, but. 
Did she? 

434
00:22:26,880 --> 00:22:29,160
Was that men's and women's that 
she had? 

435
00:22:29,160 --> 00:22:30,920
Yeah. 
So she only had women's in her 

436
00:22:30,920 --> 00:22:32,520
second hand shop. 
Yes, Yeah, yeah. 

437
00:22:32,520 --> 00:22:33,960
So I. 
Was gonna say that would have 

438
00:22:33,960 --> 00:22:36,760
been like kid in a. 
Candy I was quite young, yeah. 

439
00:22:37,280 --> 00:22:40,960
And, and so I, I don't remember 
when it really happened for me, 

440
00:22:40,960 --> 00:22:44,040
but I my mum's massive influence
because she used to choose. 

441
00:22:44,040 --> 00:22:47,440
It was my special time with my 
mum in that and we didn't have 

442
00:22:47,440 --> 00:22:50,600
lots of time with, with her 
because she was so busy looking 

443
00:22:50,600 --> 00:22:52,400
after four kids who have 
different needs. 

444
00:22:52,400 --> 00:22:54,800
You know, Sam is 10 years older 
than me, Nick is 7 years older 

445
00:22:54,800 --> 00:22:58,280
than me and I'm a twin. 
And she was on her own making 

446
00:22:58,280 --> 00:23:00,320
ends meet. 
We, you know, we, she was 

447
00:23:00,320 --> 00:23:04,680
constantly working or looking 
after one of us doing something,

448
00:23:04,680 --> 00:23:07,000
you know. 
So it was my time with her where

449
00:23:07,000 --> 00:23:10,160
she, we'd go shopping. 
But really, I didn't mean she'd 

450
00:23:10,160 --> 00:23:11,560
go shopping and she'd ask my 
opinion. 

451
00:23:11,560 --> 00:23:13,200
And she used to say to me, 
you're so honest. 

452
00:23:13,200 --> 00:23:14,560
You'd always tell me if you 
don't like it. 

453
00:23:15,720 --> 00:23:20,440
And is your twin the same or did
she dress you in the same way? 

454
00:23:21,360 --> 00:23:23,600
When we were really young, we 
did the the twin thing. 

455
00:23:23,600 --> 00:23:26,120
Are you identical? 
No, but you, we look alike. 

456
00:23:26,160 --> 00:23:28,240
I always say that he looks like 
me but just squished. 

457
00:23:28,240 --> 00:23:30,880
So I'm 6 foot three. 
He's got all of my maths. 

458
00:23:30,880 --> 00:23:33,160
He's he's a personal trainer. 
He's super strong. 

459
00:23:33,200 --> 00:23:36,240
Like he's in the best shape 
ever, but he's like 6 foot. 

460
00:23:36,680 --> 00:23:41,160
I'm sure the word squished would
not probably spring to mind for.

461
00:23:41,280 --> 00:23:43,840
Him, he is. 
He's just, he's like me, but 

462
00:23:43,840 --> 00:23:46,000
everything about him is sort of 
like a bit more condensed, you 

463
00:23:46,000 --> 00:23:47,640
know what I mean? 
Like his face is even a bit like

464
00:23:47,800 --> 00:23:50,840
more like this. 
You've squished him in the womb.

465
00:23:50,840 --> 00:23:52,280
I think so, yeah. 
It's all your fault. 

466
00:23:52,280 --> 00:23:55,000
Took up all the space. 
He was never really that 

467
00:23:55,000 --> 00:23:56,920
bothered. 
I mean he cares about how he 

468
00:23:56,920 --> 00:23:59,760
looks, but he's much more just 
jeans and AT shirt kind of guy. 

469
00:24:00,680 --> 00:24:03,120
I'm always fascinated by the 
twin dynamic. 

470
00:24:03,120 --> 00:24:05,160
That's so different, Yeah. 
And actually it was a. 

471
00:24:05,280 --> 00:24:09,120
It was a, of course, a conflict 
between us for a while. 

472
00:24:09,320 --> 00:24:11,720
Not like big conflict, but in 
the way that all siblings, yeah.

473
00:24:12,040 --> 00:24:15,080
There's conflict in any family. 
We, we, we're from a small place

474
00:24:15,080 --> 00:24:17,000
and we were the twins no matter 
what. 

475
00:24:17,840 --> 00:24:21,240
And we're so different. 
So we, we had to share the same 

476
00:24:21,240 --> 00:24:23,400
friendship group and we were 
lumped in a sort of like one 

477
00:24:23,400 --> 00:24:25,960
being. 
And it wasn't until I went on to

478
00:24:26,080 --> 00:24:29,440
sixth form and university, and 
he went on to do his thing and 

479
00:24:29,440 --> 00:24:31,520
we went separate directions that
were like, Oh my God, actually, 

480
00:24:31,520 --> 00:24:33,840
you're really cool. 
Because now we're not lumped in 

481
00:24:33,840 --> 00:24:35,520
together. 
We both had our own groups. 

482
00:24:35,600 --> 00:24:37,800
And your own identity. 
Our own identity is really nice 

483
00:24:37,800 --> 00:24:40,240
and then come back together and 
but we are so different. 

484
00:24:40,240 --> 00:24:44,440
We we share the same core 
values, you know, like he's my 

485
00:24:44,440 --> 00:24:46,080
best friend. 
I trust him with my life and we 

486
00:24:46,080 --> 00:24:49,720
have a lot of like the same 
stuff, but sense of humor is 

487
00:24:49,720 --> 00:24:56,880
different styles different. 
Lots about us is chalk and 

488
00:24:56,880 --> 00:24:59,240
cheese and it's it's actually 
really, really lovely. 

489
00:24:59,320 --> 00:25:03,960
Do you remember the moment that 
you first realized that clothes 

490
00:25:03,960 --> 00:25:07,480
had an impact on your life? 
I think there was a disparity 

491
00:25:07,480 --> 00:25:09,840
between how I felt on what we 
had. 

492
00:25:10,400 --> 00:25:14,000
We, it was hard to have your own
style as a twin because we were 

493
00:25:14,000 --> 00:25:17,160
dressed the same way. 
And as a teenager growing up in,

494
00:25:17,160 --> 00:25:21,040
in the 90s, we were just dressed
in like basics or baggy jeans, 

495
00:25:21,040 --> 00:25:24,320
which is never really me. 
So it wasn't until I think I 

496
00:25:24,320 --> 00:25:29,640
kind of like moved out and was 
buying my own clothes that I 

497
00:25:29,640 --> 00:25:33,280
was, oh, OK, right. 
I, I can see how this feels and 

498
00:25:33,280 --> 00:25:34,960
how it works now. 
And I, and I don't have to just 

499
00:25:34,960 --> 00:25:37,160
pick from the three things that 
I own. 

500
00:25:38,280 --> 00:25:40,840
So I think for me, it came with 
a sense of sort of autonomy to 

501
00:25:40,840 --> 00:25:42,560
be able to be in charge of my 
own things. 

502
00:25:43,720 --> 00:25:45,240
And I made plenty mistakes along
the way. 

503
00:25:45,240 --> 00:25:49,840
But I think for me that that's 
when I realized how important it

504
00:25:49,840 --> 00:25:52,400
is to to to express yourself in 
that way. 

505
00:25:52,720 --> 00:25:57,520
You did a degree in psychology. 
What are your views on how we 

506
00:25:57,520 --> 00:26:01,960
message through our clothes? 
Again, people have been wearing 

507
00:26:01,960 --> 00:26:05,800
clothes for a very, very long 
time, further back than actually

508
00:26:05,800 --> 00:26:09,400
people realised. 
And it is a really, like I said 

509
00:26:09,400 --> 00:26:13,640
before, it's the most simple and
effective way of demonstrating 

510
00:26:13,640 --> 00:26:15,640
who you are. 
It's a uniform for some people, 

511
00:26:15,640 --> 00:26:19,880
right? 
It's jewellery showing your 

512
00:26:19,880 --> 00:26:25,520
status, you know, But I think 
for most people every day, it's 

513
00:26:26,240 --> 00:26:30,520
shows so much about you based on
how you put yourself together. 

514
00:26:30,520 --> 00:26:34,480
I, I tend to wear fairly 
tailored stuff because I'm a 

515
00:26:34,480 --> 00:26:37,400
quite considered human being. 
And, and I like to think that as

516
00:26:37,400 --> 00:26:39,400
I'm walking down the street, 
strangers or people I know will 

517
00:26:39,400 --> 00:26:43,920
look at me and go, I can see the
way you are based on what you 

518
00:26:43,920 --> 00:26:45,800
wear. 
I'm not sloppy, I'm not walking 

519
00:26:45,800 --> 00:26:46,920
around. 
I mean, I am going to take the 

520
00:26:46,920 --> 00:26:50,280
kid to nursery, but if I'm out 
where people can see me, I'd 

521
00:26:50,280 --> 00:26:53,600
rather look put together. 
I stand up a bit taller as well 

522
00:26:53,600 --> 00:26:56,000
when I'm wearing nice clothes 
and, and, and I like to think 

523
00:26:56,000 --> 00:27:03,000
that I exude an atmosphere of 
intelligence maybe, but 

524
00:27:03,200 --> 00:27:05,320
something that that goes, OK, he
knows what he's up to. 

525
00:27:05,320 --> 00:27:07,200
He's, he's got confidence, you 
know? 

526
00:27:07,640 --> 00:27:10,560
Do you remember what you wore on
your first date with Sarah? 

527
00:27:10,640 --> 00:27:12,640
I do. 
It was tricky actually, because 

528
00:27:12,640 --> 00:27:15,080
a lot of myself was in boxes at 
the time because I was midway 

529
00:27:15,080 --> 00:27:19,400
through moving out and I was 
packing because two days later I

530
00:27:19,400 --> 00:27:22,160
was going to the jungle. 
So everything was just sort of 

531
00:27:22,160 --> 00:27:24,440
everywhere. 
But again, I kind of relied on 

532
00:27:24,440 --> 00:27:27,160
the fact that I know that most 
of my stuff works together. 

533
00:27:27,160 --> 00:27:29,160
Yeah. 
So I kept it really simple. 

534
00:27:29,160 --> 00:27:30,440
I didn't know what she was going
to wear. 

535
00:27:30,440 --> 00:27:33,800
And we were only going to a bar,
so I don't want to look over the

536
00:27:33,800 --> 00:27:37,760
top. 
So I wore jeans, but like, nice.

537
00:27:37,800 --> 00:27:39,000
They were just black jeans, but 
nice. 

538
00:27:39,000 --> 00:27:41,760
Like simple, a blue sweater and 
a left jacket. 

539
00:27:42,120 --> 00:27:46,720
And it worked without being 
ostentatious. 

540
00:27:47,200 --> 00:27:51,680
Now, you got married to Sarah 
Tarleton in 2022. 

541
00:27:51,680 --> 00:27:55,560
You had a beautiful wedding in 
Seville, but I read that you 

542
00:27:55,640 --> 00:27:58,200
actually eloped earlier in the 
year. 

543
00:27:58,200 --> 00:28:01,120
Right. 
So in order to do it in Seville,

544
00:28:01,400 --> 00:28:05,160
there are so many hoops to jump 
through for like the the legal 

545
00:28:05,160 --> 00:28:09,640
part of it. 
And it was so much like red tape

546
00:28:09,640 --> 00:28:13,200
and we happened to be in LA and 
we're actually, we just go to 

547
00:28:13,440 --> 00:28:16,240
Santa Barbara to like is the 
most beautiful registry office 

548
00:28:16,240 --> 00:28:17,720
there. 
But should we just do that? 

549
00:28:17,720 --> 00:28:20,160
We rented a car. 
We got as it happened, Sarah's 

550
00:28:20,200 --> 00:28:24,120
aunt lives in America and 
happened to be in LA at the same

551
00:28:24,120 --> 00:28:25,440
time for like a conference or 
something. 

552
00:28:25,440 --> 00:28:26,640
And we were like, hey, do you 
want to come along? 

553
00:28:26,640 --> 00:28:29,520
And then we flew Sarah's mum 
over. 

554
00:28:29,680 --> 00:28:33,000
So it was literally me, Sarah, 
Margot, our daughter, who was at

555
00:28:33,000 --> 00:28:37,960
the time really small, and 
Sarah's mom and Sarah's aunt. 

556
00:28:37,960 --> 00:28:40,080
And we've crammed into this 
little rental and drove in the 

557
00:28:40,080 --> 00:28:42,240
rain as well, which is like 
super romantic because it never 

558
00:28:42,240 --> 00:28:45,240
rains out there to Santa 
Barbara, the registry office. 

559
00:28:45,240 --> 00:28:48,840
And how long in advance did you 
know that you were going to get 

560
00:28:48,840 --> 00:28:50,720
married? 
Discussing it, I mean, we knew 

561
00:28:50,760 --> 00:28:53,200
we were already engaged. 
Yes, but that you were going to 

562
00:28:53,200 --> 00:28:56,280
get married in Santa Barbara it.
Was fairly spur with me. 

563
00:28:56,280 --> 00:28:58,960
We were discussing it, but we 
hadn't officially confirmed it 

564
00:28:58,960 --> 00:29:01,960
until we got there and then so. 
Did Sarah have a wedding dress 

565
00:29:01,960 --> 00:29:05,080
in her bag? 
She had a dress that she had 

566
00:29:05,120 --> 00:29:06,640
bought. 
It wasn't like a wedding dress. 

567
00:29:07,080 --> 00:29:10,240
I'm getting clothing anxiety. 
I know she had a dress that 

568
00:29:10,240 --> 00:29:13,280
she'd bought because we were 
discussing it, but it wasn't a 

569
00:29:13,280 --> 00:29:16,160
wedding dress. 
It was like, it was white, but 

570
00:29:16,160 --> 00:29:19,160
it was short and it was 
gorgeous, but it was much more 

571
00:29:19,160 --> 00:29:21,240
casual. 
And I usually have a suit with 

572
00:29:21,240 --> 00:29:23,360
me wherever I go because you 
never know what I'm going to get

573
00:29:23,360 --> 00:29:26,000
up to. 
So I slipped that on, she put 

574
00:29:26,000 --> 00:29:27,400
her dress on, and we just hopped
in the car. 

575
00:29:28,240 --> 00:29:30,280
Yeah, it was. 
It was actually really, really 

576
00:29:30,280 --> 00:29:33,040
lovely. 
And I'm so glad we did that, 

577
00:29:33,040 --> 00:29:35,240
because the other alternative 
was to do the registry office in

578
00:29:35,240 --> 00:29:37,840
Wandsworth, which is not the 
same story. 

579
00:29:37,840 --> 00:29:41,720
But that sounds so romantic and 
and personal. 

580
00:29:42,440 --> 00:29:44,840
Yeah, we got, we got a phone 
call from Sarah's granddad 

581
00:29:44,920 --> 00:29:46,080
going, Oh, so you're married 
then? 

582
00:29:46,280 --> 00:29:48,560
That was my invite. 
Yeah, we that's the legal part. 

583
00:29:49,200 --> 00:29:50,200
You're coming to the actual 
wedding. 

584
00:29:50,200 --> 00:29:52,360
That's fine. 
That was just the the the bit we

585
00:29:52,360 --> 00:29:55,120
had to do. 
Now as this is a cheeky 

586
00:29:55,120 --> 00:29:58,360
question, but as an influencer, 
did you have to spend anything 

587
00:29:58,360 --> 00:30:00,360
on your wedding? 
Yeah, yeah, there are some 

588
00:30:00,360 --> 00:30:05,280
things that I won't try to 
hustle for, you know, and that's

589
00:30:05,280 --> 00:30:07,280
that's, that's kind of a bit of 
a crudeo putting it. 

590
00:30:07,280 --> 00:30:09,040
I don't personally hustle for a 
lot. 

591
00:30:09,040 --> 00:30:11,760
My management will will do all 
that stuff for me and they'll 

592
00:30:11,760 --> 00:30:17,720
offer through we we did have 
some drinks catered for Yeah, 

593
00:30:17,720 --> 00:30:19,080
because you. 
Represent. 

594
00:30:19,560 --> 00:30:22,120
Sort of. 
Yeah, I was working with at the 

595
00:30:22,120 --> 00:30:24,080
time I was working, I can't 
remember the brand now by me. 

596
00:30:24,080 --> 00:30:25,080
That's going to happen. 
My mind. 

597
00:30:25,080 --> 00:30:26,960
We were working with an alcohol 
brand at the time and they 

598
00:30:26,960 --> 00:30:28,800
offered to provide some alcohol 
for the wedding, which is 

599
00:30:28,800 --> 00:30:31,680
amazing. 
But we didn't owe anybody 

600
00:30:31,680 --> 00:30:33,680
anything. 
And it's really sometimes the 

601
00:30:33,680 --> 00:30:37,080
freebies and then nothing's ever
free, right? 

602
00:30:37,080 --> 00:30:40,200
You have to share or then you're
off the list and you know 

603
00:30:40,200 --> 00:30:41,480
nothing. 
There's no such thing as a free 

604
00:30:41,480 --> 00:30:43,840
meal. 
And there are some things where 

605
00:30:43,840 --> 00:30:46,480
I don't want to work for. 
And my wedding day was one of 

606
00:30:46,480 --> 00:30:50,600
them was I don't want to have to
owe anybody anything. 

607
00:30:50,600 --> 00:30:52,840
I just want to be present with 
my people. 

608
00:30:54,000 --> 00:30:56,920
And so I see it online now, what
people do. 

609
00:30:57,000 --> 00:31:01,520
I understand why because it's so
expensive, but I want to have 

610
00:31:01,520 --> 00:31:06,080
memories and not go look back at
a time and think, Oh yeah, let's

611
00:31:06,080 --> 00:31:09,000
do that thing for that brand 
that day, you know, I had to 

612
00:31:09,000 --> 00:31:13,200
work for it. 
It's just nice sometimes to not 

613
00:31:13,680 --> 00:31:14,600
be online. 
Yeah. 

614
00:31:15,080 --> 00:31:16,640
And So what did you wear that 
day? 

615
00:31:17,040 --> 00:31:19,440
I wore a suit that it's 
actually, it kind of bothered 

616
00:31:19,440 --> 00:31:21,000
Sarah because she's like, why 
aren't you getting a new one? 

617
00:31:21,000 --> 00:31:24,600
I was like, because my suits are
bespoke some of them and they're

618
00:31:24,600 --> 00:31:27,320
gorgeous and the point of them 
is that you wear them 

619
00:31:27,480 --> 00:31:29,440
repeatedly. 
But there's no point in me 

620
00:31:29,440 --> 00:31:32,880
buying another or getting 
another blue suit made when I 

621
00:31:32,880 --> 00:31:35,440
already own a blue suit that is 
actually perfectly for the 

622
00:31:35,440 --> 00:31:38,320
temperature and the environment.
And you know, so I've, I had a 

623
00:31:38,320 --> 00:31:43,320
beautiful P Johnson suit that 
I've had for a while and it's 

624
00:31:43,320 --> 00:31:47,880
pinstripe and it's lightweight 
and I just knew I'd slip it on. 

625
00:31:47,880 --> 00:31:49,920
It worked great. 
And actually, as it happens, I 

626
00:31:49,920 --> 00:31:53,040
wore that one on our official 
wedding, you know, the ceremony 

627
00:31:53,040 --> 00:31:56,480
as well. 
And so, yeah, it was easy for 

628
00:31:56,480 --> 00:31:58,920
me. 
Sarah's dress was gorgeous, but 

629
00:31:58,920 --> 00:32:02,360
that's a much bigger thing to 
think about and it's sort of 

630
00:32:02,360 --> 00:32:07,520
like a one and done, whereas I 
would be silly, I think, to wear

631
00:32:07,520 --> 00:32:11,040
something else when I already 
have to that fits me perfectly. 

632
00:32:11,120 --> 00:32:13,840
Yeah. 
Does Sarah often comment on your

633
00:32:13,840 --> 00:32:15,440
style? 
No. 

634
00:32:16,280 --> 00:32:19,000
And actually sometimes I'm like 
Sarah, I always tell you or give

635
00:32:19,000 --> 00:32:20,760
you an opinion. 
If she looks nice, I'll tell 

636
00:32:20,760 --> 00:32:22,360
her. 
But I will also say, oh, I'm not

637
00:32:22,360 --> 00:32:26,760
sure about that on you. 
And she appreciates honesty, but

638
00:32:26,760 --> 00:32:28,600
she never really mentions it 
ever. 

639
00:32:28,600 --> 00:32:30,880
Oh, yeah, I'm a bit like, so 
come on. 

640
00:32:30,880 --> 00:32:33,600
Like, do you even like me? 
Stop it. 

641
00:32:33,600 --> 00:32:35,080
Yeah. 
No, but yeah, she doesn't. 

642
00:32:35,240 --> 00:32:39,800
She she has a bit of sort of 
self consciousness around her 

643
00:32:39,800 --> 00:32:43,760
own style. 
She's never sure how she feels 

644
00:32:43,760 --> 00:32:45,800
in things. 
And you know, I said to before, 

645
00:32:46,200 --> 00:32:49,280
talk to a stylist and get some 
like, rules because I don't 

646
00:32:49,280 --> 00:32:52,280
understand women's wear because 
women come in so many different 

647
00:32:52,280 --> 00:32:54,040
shapes and sizes. 
Whereas men tend to sort of be 

648
00:32:54,040 --> 00:32:56,160
straight up and down, might have
bigger shoulders, might have a 

649
00:32:56,160 --> 00:32:58,520
bigger waist, but for the most 
part we come much the same. 

650
00:32:59,000 --> 00:33:01,160
Fundamentally, who do you think 
you dress for? 

651
00:33:01,160 --> 00:33:02,840
Yourself. 
Your wife? 

652
00:33:02,840 --> 00:33:07,280
Your audience. 
For me, for sure, I'm fortunate 

653
00:33:07,280 --> 00:33:10,920
that my audience like it. 
Sarah doesn't really seem to to 

654
00:33:10,920 --> 00:33:14,040
have much of an opinion. 
I walk downstairs and if I'm 

655
00:33:14,040 --> 00:33:17,080
dressed up to the nines for an 
event in a tuxedo even, she 

656
00:33:17,200 --> 00:33:20,240
would just go OK. 
Or if I'm wearing something much

657
00:33:20,240 --> 00:33:22,800
more casual, she doesn't really 
say much. 

658
00:33:24,400 --> 00:33:28,280
But I think I'd be silly to 
dress for my audience in a way, 

659
00:33:28,280 --> 00:33:32,920
because my audience come to me 
from the way I like to dress. 

660
00:33:33,280 --> 00:33:36,440
So I don't think it would make a
great deal of sense for me to 

661
00:33:37,000 --> 00:33:41,320
reverse that. 
And it's too late now. 

662
00:33:41,360 --> 00:33:44,280
I like what I wear, you know? 
So would you say being stylish 

663
00:33:44,280 --> 00:33:45,600
is important to you? 
Yeah. 

664
00:33:45,840 --> 00:33:48,800
Yeah, yeah. 
But again, I think my style is 

665
00:33:48,800 --> 00:33:53,320
very easy to achieve and so it 
is really important, but it's 

666
00:33:53,320 --> 00:33:56,200
not something I think about all 
the time. 

667
00:33:56,200 --> 00:33:58,600
It's not something I worry 
about. 

668
00:33:58,600 --> 00:34:00,760
And because I think a lot of 
people who are stylish are 

669
00:34:00,760 --> 00:34:03,960
always uncomfortable in what 
they wear either physically, 

670
00:34:04,240 --> 00:34:05,960
yeah, either physically 
uncomfortable because their 

671
00:34:05,960 --> 00:34:09,320
their clothes are so highly 
fashionable that they're like 

672
00:34:09,440 --> 00:34:12,280
they're squeezing into it or 
like they don't, it doesn't fit 

673
00:34:12,280 --> 00:34:16,080
very well or they're letting the
clothes wear them. 

674
00:34:16,120 --> 00:34:18,000
That's. 
Really interesting for because 

675
00:34:18,000 --> 00:34:22,600
to me the most stylish people 
are the most effortless. 

676
00:34:22,760 --> 00:34:24,120
Precisely. 
Yeah, that's what I mean. 

677
00:34:24,120 --> 00:34:27,280
I think people who are truly 
stylish are comfortable in what 

678
00:34:27,280 --> 00:34:29,120
they wear. 
Whatever that is. 

679
00:34:29,239 --> 00:34:31,199
Right, Whatever your personal 
style is. 

680
00:34:31,199 --> 00:34:34,000
But I think people who are 
trying to be stylish or, or are 

681
00:34:34,159 --> 00:34:37,080
so Uber stylish that they're 
constantly on trend or whatever 

682
00:34:37,719 --> 00:34:40,639
are usually uncomfortable either
because they are the clothes 

683
00:34:40,639 --> 00:34:43,880
don't fit properly or because 
they are so desperate to impress

684
00:34:44,239 --> 00:34:48,080
that it comes with a sense of 
concern or worry. 

685
00:34:48,080 --> 00:34:51,000
So they are uncomfortable within
themselves. 

686
00:34:51,520 --> 00:34:54,320
And actually I think that once 
you know the rules for the way 

687
00:34:54,320 --> 00:34:57,400
you dress and, and and the way 
your style works, it becomes so 

688
00:34:57,440 --> 00:35:00,680
easy and it is effortless. 
And you, I throw things on. 

689
00:35:00,920 --> 00:35:05,200
I walk out the door knowing I 
look great but not thinking 

690
00:35:05,200 --> 00:35:07,560
about it too much. 
Do you have a style icon? 

691
00:35:08,480 --> 00:35:10,480
I'm very fickle. 
Yeah, loads. 

692
00:35:11,120 --> 00:35:12,840
I have. 
This is going to be the most 

693
00:35:12,840 --> 00:35:15,400
boring answer in the world, but 
I've got a real thing for like 

694
00:35:15,480 --> 00:35:18,840
50s Americana, like James Dean 
kind of thing, like denim and 

695
00:35:18,840 --> 00:35:24,560
leather and classic shapes, but 
also British tailoring where it 

696
00:35:24,560 --> 00:35:26,480
was particularly soft tailoring.
I don't want to think too, 

697
00:35:26,480 --> 00:35:27,680
because I've got broad 
shoulders. 

698
00:35:27,680 --> 00:35:31,360
I don't want to think too stiff.
I like it to feel like these 

699
00:35:31,360 --> 00:35:35,240
trousers are gorgeous, but then 
they're tailored, but they're 

700
00:35:35,240 --> 00:35:38,360
not like stiff and tight. 
They're, I don't say relaxed, 

701
00:35:38,360 --> 00:35:42,600
but they're comfortable. 
How would you describe your 

702
00:35:42,600 --> 00:35:47,320
style in three words? 
Your style? 

703
00:35:47,320 --> 00:35:49,760
DNA. 
I think considered everything I 

704
00:35:49,760 --> 00:35:53,400
have has a place in my wardrobe.
I don't buy things for the sake 

705
00:35:53,400 --> 00:35:56,880
of it, thinking Oh well that one
day like everything has a 

706
00:35:56,880 --> 00:36:00,520
purpose. 
I'm going to use the word 

707
00:36:00,520 --> 00:36:04,920
timeless because a lot of what 
I've had, I have had for a long 

708
00:36:04,920 --> 00:36:06,240
time. 
And providing my body doesn't 

709
00:36:06,240 --> 00:36:10,000
change too much, it will stay 
with me for as long as possible 

710
00:36:10,000 --> 00:36:11,600
because there's no point in 
replacing. 

711
00:36:11,800 --> 00:36:14,440
And also that really helps with 
things like sustainability, 

712
00:36:14,680 --> 00:36:15,720
right? 
Because I'm not constantly 

713
00:36:15,720 --> 00:36:17,920
buying new things. 
Subtle. 

714
00:36:18,400 --> 00:36:22,360
I think I'm not there to stand 
out. 

715
00:36:22,360 --> 00:36:27,040
I'm not there to sort of impress
anybody, but it's it's almost 

716
00:36:27,120 --> 00:36:29,680
like kind of like a stealthy 
operation in a way in that. 

717
00:36:29,800 --> 00:36:31,320
So understated. 
Understated. 

718
00:36:31,320 --> 00:36:31,760
Yeah. 
I'm. 

719
00:36:31,840 --> 00:36:35,040
I'm not trying to prove to 
anybody that I look great. 

720
00:36:35,160 --> 00:36:37,440
You know, if they see the way 
I'm put together, they might 

721
00:36:37,440 --> 00:36:42,880
think so, they might not. 
But I don't have a need to 

722
00:36:42,880 --> 00:36:45,920
convince anybody that my style 
is cool because it's my style. 

723
00:36:46,240 --> 00:36:48,840
Tell me about your grooming, 
because I know that's something 

724
00:36:48,840 --> 00:36:53,320
that's quite important to you. 
Yeah, I I'm it is important, but

725
00:36:53,320 --> 00:36:58,680
I am very low maintenance. 
I get a haircut once every three

726
00:36:58,680 --> 00:37:00,680
weeks. 
That's not low. 

727
00:37:00,680 --> 00:37:04,320
Mates Well, you say that it 
depends on on men's hair this 

728
00:37:04,320 --> 00:37:06,160
length. 
It's low maintenance actually, 

729
00:37:06,160 --> 00:37:09,680
because it gets my hair goes 
grows outwards rather than it 

730
00:37:09,680 --> 00:37:12,640
just gets big. 
And so as soon as I know it 

731
00:37:12,640 --> 00:37:14,520
looks good, I know the next day 
it needs a cut. 

732
00:37:16,360 --> 00:37:18,200
And that's kind of my highest 
maintenance thing is I get a 

733
00:37:18,200 --> 00:37:21,800
haircut count every three weeks.
Otherwise, I cleanse in the 

734
00:37:21,800 --> 00:37:26,000
shower, moisturize, and that's 
about it. 

735
00:37:26,080 --> 00:37:28,000
And sun cream. 
I wear a lot of sun cream if I'm

736
00:37:28,000 --> 00:37:29,400
out about. 
In fact, my daily moisturizer 

737
00:37:29,400 --> 00:37:33,000
has SPF in it. 
Now you've been on this sort of 

738
00:37:33,000 --> 00:37:35,120
body transformation journey. 
Yeah. 

739
00:37:35,960 --> 00:37:40,680
I'm just curious as to when, 
when do you slow up on that 

740
00:37:40,720 --> 00:37:44,520
because it does affect how your 
clothes fit you, right, 

741
00:37:44,600 --> 00:37:46,640
particularly you're tailoring. 
Yeah, sweaters and. 

742
00:37:46,920 --> 00:37:49,600
Absolutely no. 
But do you have a sort of goal 

743
00:37:49,600 --> 00:37:53,840
in mind or somewhere that you'll
say, okay, these shoulders are 

744
00:37:53,880 --> 00:37:56,840
right? 
Big enough I go by how I look in

745
00:37:56,840 --> 00:38:00,240
the mirror and how my clothes 
fit my brother's my personal 

746
00:38:00,240 --> 00:38:03,400
trainer from a distance yeah, 
from a distance he's a back home

747
00:38:03,400 --> 00:38:05,320
in Norwich. 
But I've joined this program 

748
00:38:05,320 --> 00:38:09,320
that he has. 
And so I go to the gym on my own

749
00:38:09,320 --> 00:38:13,440
and I and I do my stuff. 
And as long as I look OK, I 

750
00:38:13,440 --> 00:38:14,720
don't really care about the 
scales. 

751
00:38:14,760 --> 00:38:16,720
I don't really care about the 
numbers and the weights I'm 

752
00:38:16,720 --> 00:38:19,880
lifting. 
It's primarily my time with the 

753
00:38:19,880 --> 00:38:22,640
gym is my time where I'm nothing
to anybody. 

754
00:38:22,760 --> 00:38:25,680
It's my own time to be me. 
And it just so happens to come 

755
00:38:25,680 --> 00:38:28,000
with a healthy, fitter body. 
And I can do things now 

756
00:38:28,000 --> 00:38:30,360
physically that I couldn't do 
before that my knee doesn't hurt

757
00:38:30,360 --> 00:38:32,520
like it used to. 
One of my shoulders used to 

758
00:38:32,520 --> 00:38:33,440
bother me. 
It doesn't anymore. 

759
00:38:33,440 --> 00:38:35,040
I can throw my kids up in the 
air and it's great. 

760
00:38:35,600 --> 00:38:40,200
It happens to also come with 
looking better naked and in 

761
00:38:40,200 --> 00:38:42,200
clothes. 
There is a point though where I 

762
00:38:42,200 --> 00:38:45,400
put one of my suits on recently 
and it's a gorgeous suit. 

763
00:38:45,400 --> 00:38:49,240
It's from Dunhill and it was 
entirely bespoke and I love it 

764
00:38:49,560 --> 00:38:52,120
and I put it on as a oh, it's 
quite tight now on the shoulder 

765
00:38:52,120 --> 00:38:54,240
so I can get it adjusted but the
shoulders are the thing you 

766
00:38:54,240 --> 00:38:56,480
can't adjust right. 
So I can get it adjusted around 

767
00:38:56,480 --> 00:39:03,560
the chest and when that starts 
getting, I can't replace it. 

768
00:39:03,560 --> 00:39:06,120
So when I get bigger than that, 
that's going to be the issue 

769
00:39:06,160 --> 00:39:08,360
because it's not that that suit 
is necessarily the most 

770
00:39:08,360 --> 00:39:10,920
important thing in my wardrobe. 
But if that doesn't fit and that

771
00:39:10,920 --> 00:39:12,840
is made for me, then nothing 
else will. 

772
00:39:13,000 --> 00:39:17,200
Have you ever used a stylist? 
I get style for shoots sometimes

773
00:39:18,280 --> 00:39:22,160
but I've never had a stylist for
personal use. 

774
00:39:22,840 --> 00:39:27,200
Have you ever been taken way out
of your comfort zone in shoots? 

775
00:39:28,440 --> 00:39:32,160
No, when I'm, when I'm on a 
shoot, I'm not really me. 

776
00:39:32,200 --> 00:39:35,600
I'm sort of their piece of meat.
And I enjoy that because I'm not

777
00:39:35,600 --> 00:39:37,440
in charge of anything. 
And I'm like, yeah, dress me, do

778
00:39:37,440 --> 00:39:39,560
what you want. 
You know, I kind of enjoy that 

779
00:39:39,560 --> 00:39:43,280
sort of escapism. 
Sometimes I want to shoot and I 

780
00:39:43,280 --> 00:39:45,760
style myself and that's great. 
But I actually prefer having a 

781
00:39:45,760 --> 00:39:50,360
team of people who are in charge
of all their separate operations

782
00:39:50,360 --> 00:39:52,600
because, and if it were just 
left to me, I'd look the same 

783
00:39:52,600 --> 00:39:54,520
and everything. 
Yeah, it's quite nice to have 

784
00:39:54,520 --> 00:39:55,400
somebody else do it for. 
Me. 

785
00:39:55,400 --> 00:39:57,520
So you're a bit of a uniform 
man, aren't you? 

786
00:39:57,640 --> 00:39:59,480
Kind of. 
Yeah, Yeah, did. 

787
00:39:59,480 --> 00:40:02,840
You wear a school uniform. 
Yeah, I was the, I was the first

788
00:40:02,840 --> 00:40:05,520
year where they introduced like 
a blazer and obviously we didn't

789
00:40:05,520 --> 00:40:08,640
have any money so my mum bought 
one for me and my brother. 

790
00:40:09,000 --> 00:40:11,680
So she had to buy it twice in 
about 8 sizes too big. 

791
00:40:11,680 --> 00:40:13,360
Thinking we'll grow into it, 
yeah. 

792
00:40:13,680 --> 00:40:17,000
Let's talk about travel. 
Do you pay particular attention 

793
00:40:17,000 --> 00:40:19,960
to your airport look? 
No, I, I don't understand people

794
00:40:19,960 --> 00:40:21,600
that do. 
I don't. 

795
00:40:21,600 --> 00:40:24,720
I couldn't care less. 
I want to get from A to B as 

796
00:40:24,720 --> 00:40:27,240
comfortably as possible, 
particularly now I've got the 

797
00:40:27,240 --> 00:40:28,680
children. 
I'm going to get stuff on me 

798
00:40:28,680 --> 00:40:31,160
anyway. 
I'm, I don't care how I look at 

799
00:40:31,160 --> 00:40:33,640
all on a flight. 
I don't even put anything in my 

800
00:40:33,640 --> 00:40:36,840
hair. 
I wear a cap sometimes or I 

801
00:40:36,840 --> 00:40:38,560
don't think I'm going to have 
the headphones on. 

802
00:40:38,960 --> 00:40:41,960
Yeah, genuinely, it's one of 
those, one of those times. 

803
00:40:41,960 --> 00:40:43,880
I was having a chat with my 
sister about it recently because

804
00:40:43,880 --> 00:40:46,960
she really cares. 
I'm like why have all the places

805
00:40:46,960 --> 00:40:49,240
to be seen like I don't care 
are. 

806
00:40:49,680 --> 00:40:51,200
You a good Packer or a bad 
Packer? 

807
00:40:51,200 --> 00:40:52,120
I'm the best Packer in the 
world. 

808
00:40:52,600 --> 00:40:55,480
I'm humble too. 
Yeah, yeah, because I do it so 

809
00:40:55,480 --> 00:40:57,200
often. 
I have a go bag which has my 

810
00:40:57,200 --> 00:41:00,520
passport and my wires and 
charges all, all ready to go. 

811
00:41:01,120 --> 00:41:02,760
And then oh. 
My God, you sound like a 

812
00:41:02,760 --> 00:41:05,520
pregnant woman. 
I am so efficient now I I'm 

813
00:41:05,520 --> 00:41:08,640
going to Paris actually I've got
a lot of notices like in two 

814
00:41:08,640 --> 00:41:10,840
weeks time, but I know that I 
can get a call and go, hey, 

815
00:41:10,840 --> 00:41:12,000
you're going somewhere tomorrow.
I'll go. 

816
00:41:12,000 --> 00:41:12,680
OK, cool. 
I'm ready. 

817
00:41:13,600 --> 00:41:16,160
So yeah, I'm pretty good. 
I always end up overpacking. 

818
00:41:17,520 --> 00:41:21,440
Favorite luggage? 
I have Rimowa in the bright 

819
00:41:21,440 --> 00:41:25,000
yellow, which is so not my Yeah,
my. 

820
00:41:25,120 --> 00:41:27,520
Why is that? 
Yeah, because it's the first 

821
00:41:27,520 --> 00:41:28,680
thing you see when it comes off 
the. 

822
00:41:29,600 --> 00:41:33,680
Now, are you never worried about
your Rimowa luggage, your 

823
00:41:33,680 --> 00:41:36,360
beautiful Rimowa luggage being 
nicked off the belt? 

824
00:41:36,680 --> 00:41:40,280
No, I'm usually because it's so 
bright yellow, it's so 

825
00:41:40,280 --> 00:41:41,800
traceable. 
And I've also got one of those 

826
00:41:42,960 --> 00:41:46,320
apple Ding Dong things in it do.
You know what I mean? 

827
00:41:46,320 --> 00:41:48,120
Yeah. 
And so sometimes I have my 

828
00:41:48,120 --> 00:41:50,200
suitcase and it beeps at me. 
I'm like whoa, because I forget 

829
00:41:50,200 --> 00:41:52,120
it's in there, but I know I can 
track it if I need to. 

830
00:41:53,160 --> 00:41:56,560
But yeah, bright coloured 
suitcase is one of the best 

831
00:41:56,560 --> 00:41:57,960
things I've done in terms of. 
Travelling. 

832
00:41:58,000 --> 00:42:02,320
It's clever, it's clever. 
Which brand would you say is 

833
00:42:02,320 --> 00:42:06,200
your guilty secret? 
I don't know if I have a guilty 

834
00:42:06,200 --> 00:42:09,400
secret brand because again, a 
lot of stuff I I wear M&S is 

835
00:42:09,400 --> 00:42:12,080
fantastic, sun spells fantastic.
They both do a similar job at a 

836
00:42:12,080 --> 00:42:14,680
different price point, and 
they're both very much my 

837
00:42:14,680 --> 00:42:19,080
aesthetic. 
I don't really lean into big 

838
00:42:19,560 --> 00:42:22,320
designers. 
I do have a, a a problem with 

839
00:42:22,320 --> 00:42:24,200
tailoring in that I always want 
more. 

840
00:42:25,080 --> 00:42:29,200
And so that's one of my guilty. 
Like a secret is that I'm always

841
00:42:29,200 --> 00:42:30,960
like, well I want a new suit 
even though I don't need one. 

842
00:42:31,200 --> 00:42:34,800
And so where would be your first
port of call for that? 

843
00:42:35,120 --> 00:42:39,080
Again, my my downhill suit that 
I have is gorgeous, but it's so 

844
00:42:39,080 --> 00:42:43,040
outrageously expensive and I 
don't think I could ever wear it

845
00:42:43,040 --> 00:42:46,000
enough to warrant that. 
It really depends. 

846
00:42:46,000 --> 00:42:49,080
I love Geeves, although Geez is 
quite structured. 

847
00:42:49,480 --> 00:42:52,880
I love Drakes. 
I've yet to have one in my 

848
00:42:52,880 --> 00:42:56,960
collection but I really am 
enjoying their aesthetic. 

849
00:42:56,960 --> 00:43:03,640
It's super, I don't say slouchy,
but it's soft and it's it just 

850
00:43:03,640 --> 00:43:05,320
looks comfortable. 
It's a bit unstructured. 

851
00:43:05,360 --> 00:43:08,120
So unstructured and again, 
because I've got broad shoulders

852
00:43:08,120 --> 00:43:10,520
and I hold myself well, I can 
wear unstructured without it 

853
00:43:10,520 --> 00:43:13,400
looking sloppy. 
So again, it's expensive. 

854
00:43:13,440 --> 00:43:15,680
So I've yet to sort of make make
the jump for one. 

855
00:43:16,240 --> 00:43:20,440
Guilty Secret What is the most 
expensive item of clothing that 

856
00:43:20,440 --> 00:43:22,440
you've bought? 
Probably that jacket that I 

857
00:43:22,440 --> 00:43:24,360
turned up in, which is now a 
really. 

858
00:43:24,920 --> 00:43:27,200
Slim and tell me about that. 
That's from Dunhill. 

859
00:43:27,480 --> 00:43:32,040
I used to work with Dunhill 
quite a lot and they have gifted

860
00:43:32,040 --> 00:43:36,200
me many suits in in my time, but
they were all off the peg and 

861
00:43:36,240 --> 00:43:38,520
off the peg doesn't really fit 
me because I've got arms like a 

862
00:43:39,040 --> 00:43:42,320
tarantula and so they were 
always a little bit short. 

863
00:43:42,320 --> 00:43:45,000
So most of those haven't 
survived the journey and also 

864
00:43:45,000 --> 00:43:47,800
they were, they were very slim. 
The one that I have that's 

865
00:43:48,320 --> 00:43:51,720
bespoke is gorgeous, but I'd 
always, because I was working 

866
00:43:51,720 --> 00:43:54,600
with him a lot, I spent a lot of
time in that store and it's just

867
00:43:54,600 --> 00:43:57,960
gorgeous. 
And I saw that jacket and it's 

868
00:43:58,440 --> 00:44:00,240
pink suede. 
It's now not so pink because 

869
00:44:00,240 --> 00:44:01,960
I've had it for a long time and 
the sun has faded it. 

870
00:44:02,360 --> 00:44:06,960
Let's talk about your approach 
to jewellery You don't look 

871
00:44:07,000 --> 00:44:07,600
like. 
You wear. 

872
00:44:07,800 --> 00:44:10,800
I don't wear a thing anymore. 
I did for a long time. 

873
00:44:10,800 --> 00:44:14,080
I didn't wear my wedding ring or
anything, partly because I'm 

874
00:44:14,080 --> 00:44:17,720
spending a lot of time drawing 
and writing and all that 

875
00:44:17,720 --> 00:44:20,040
clickety clap. 
And then if I'm drawing, I'd 

876
00:44:20,040 --> 00:44:21,240
kind of like my hands to be 
free. 

877
00:44:22,240 --> 00:44:25,640
And I'm in the gym a lot, so I 
don't want to always take my 

878
00:44:25,640 --> 00:44:27,720
jewellery off. 
And I've got like weird fingers 

879
00:44:27,720 --> 00:44:28,880
where the knuckles are quite 
big. 

880
00:44:28,880 --> 00:44:32,720
But the actual juicy bit is not 
getting the ring over my 

881
00:44:33,000 --> 00:44:35,760
knuckles is hard work. 
Do you wear hats at all? 

882
00:44:35,920 --> 00:44:41,040
Yeah, quite often when I'm when 
I'm lazy and can't be bothered 

883
00:44:41,040 --> 00:44:44,360
to do my hair. 
Or sometimes I just think it 

884
00:44:44,360 --> 00:44:45,120
suits. 
Out of choice. 

885
00:44:45,560 --> 00:44:47,480
You should wear a cap, but it's 
got to be a specific kind 

886
00:44:47,480 --> 00:44:50,160
because I've got a tiny head. 
So what type is it got? 

887
00:44:50,160 --> 00:44:53,600
To have a boy or a no, just just
like a peak cap, Yeah, But it's 

888
00:44:53,600 --> 00:44:56,600
got to have like a soft front 
because if they have that, that 

889
00:44:56,600 --> 00:44:59,120
sort of that harder bit. 
Oh, so you're talking like a 

890
00:44:59,120 --> 00:45:00,200
baseball cap? 
Yeah, like a baseball. 

891
00:45:00,200 --> 00:45:03,240
Cap, but so not a trucker's cap.
Not a trucker one, no, because 

892
00:45:03,240 --> 00:45:05,640
suddenly it makes my it it comes
up to here on me. 

893
00:45:06,480 --> 00:45:10,560
So I'll wear a yeah like a 
baseball cap but it's kind of 

894
00:45:10,560 --> 00:45:12,720
like soft and I have a 
collection of them now. 

895
00:45:12,960 --> 00:45:16,240
Actually my go to brand for them
is AMI because they make them 

896
00:45:16,240 --> 00:45:18,400
and they're the same shape so I 
know the ones I'm getting every 

897
00:45:18,400 --> 00:45:19,840
time and I've got them like 4 
colours. 

898
00:45:20,120 --> 00:45:23,640
Let's just talk about 
sustainable fashion and your 

899
00:45:23,640 --> 00:45:29,920
approach to it, which I I think 
you sound like you're very into 

900
00:45:30,480 --> 00:45:36,280
buy less, buy better, but what 
do you do with your things when 

901
00:45:36,280 --> 00:45:40,800
you've had enough of them? 
We will either charity shops do 

902
00:45:40,800 --> 00:45:45,040
really well out of us, me and 
Sarah, or I find if it's like a 

903
00:45:45,040 --> 00:45:48,000
really gorgeous item I will find
a home for it. 

904
00:45:48,000 --> 00:45:51,160
I'll ring a mate or I'll give it
to my brother or someone like 

905
00:45:51,160 --> 00:45:54,800
it. 
Seems as shame to not give it a 

906
00:45:54,800 --> 00:45:56,520
new home. 
Before it was charity. 

907
00:45:56,720 --> 00:45:59,280
We do Vinted. 
I was going to say, do you use 

908
00:45:59,280 --> 00:46:01,520
any resale platforms? 
Yeah, I mean, I don't Sarah does

909
00:46:01,520 --> 00:46:04,320
it all because she loves it and 
for me it's as admin. 

910
00:46:04,360 --> 00:46:07,240
But she she loves like being 
like this business woman about 

911
00:46:07,240 --> 00:46:09,960
it and I think it's hilarious. 
So we have like a pile like the 

912
00:46:09,960 --> 00:46:15,640
Vinted pile, but I would much 
rather rehome things and just 

913
00:46:15,640 --> 00:46:19,000
send it to landfill. 
And and does she ever use any 

914
00:46:19,000 --> 00:46:23,320
other resale sites because you 
know, if you're if you no longer

915
00:46:23,320 --> 00:46:26,200
love a suit, for example, 
something that's really. 

916
00:46:26,480 --> 00:46:31,160
Yeah, she does vestier a bit. 
She also she is it called her, 

917
00:46:31,600 --> 00:46:32,960
it's like a rental. 
It's like the rental one. 

918
00:46:33,240 --> 00:46:35,720
She does that quite a bit for 
things if if we're going to an 

919
00:46:35,720 --> 00:46:38,400
event, because again, for a for 
a woman, it's more difficult, 

920
00:46:38,400 --> 00:46:40,360
right? 
Because you can wear an outfit 

921
00:46:41,200 --> 00:46:43,040
but you're not expected to be 
seen in it again. 

922
00:46:43,120 --> 00:46:45,800
Whereas for a man in a suit, if 
I don't re wear the suit it's 

923
00:46:45,800 --> 00:46:48,280
odd. 
Although I think now I would 

924
00:46:48,280 --> 00:46:51,320
like to think that we are 
through that and actually now 

925
00:46:51,360 --> 00:46:53,480
looks clever. 
I would I'd be inclined to 

926
00:46:53,480 --> 00:46:57,320
agree, but Even so, there are 
times where Sarah, for example, 

927
00:46:57,320 --> 00:46:58,480
doesn't want to wear the same 
thing again. 

928
00:46:58,480 --> 00:46:59,840
She wants to wear a different 
look. 

929
00:46:59,840 --> 00:47:02,520
Whereas I can rework a suit with
a different shirt or different 

930
00:47:02,520 --> 00:47:05,320
trousers. 
And so rather than buy it, she 

931
00:47:05,320 --> 00:47:06,520
rents it. 
Yeah, great. 

932
00:47:06,560 --> 00:47:07,560
And she looks good and 
everything. 

933
00:47:07,560 --> 00:47:09,280
So it's actually really 
frustrating sometimes. 

934
00:47:09,280 --> 00:47:11,880
Like how do you just put it on 
and look like that? 

935
00:47:12,440 --> 00:47:15,360
What is the oldest piece in your
wardrobe? 

936
00:47:15,640 --> 00:47:18,440
A jacket from Burberry which is 
like a Shirling 1, which again 

937
00:47:18,440 --> 00:47:21,240
I've had for a long time and is 
very expensive and it doesn't 

938
00:47:21,240 --> 00:47:25,080
quite fit anymore again, but I 
I'm reluctant to let it go. 

939
00:47:25,080 --> 00:47:27,760
Best, yeah. 
Yeah, I'm reluctant, but but I 

940
00:47:27,760 --> 00:47:34,960
have a thing where I I don't 
care so much about the sentiment

941
00:47:34,960 --> 00:47:36,400
of my clothes. 
And it might be a bit weird 

942
00:47:36,400 --> 00:47:38,920
because a lot of people don't, 
but I don't do that with many 

943
00:47:38,920 --> 00:47:41,440
physical things. 
My house, for example, it's 

944
00:47:41,440 --> 00:47:42,800
lovely because it's my house is 
where I live. 

945
00:47:42,800 --> 00:47:45,680
But I'm, if I could move out 
tomorrow and not be bothered. 

946
00:47:45,760 --> 00:47:48,760
My watches, I sold them. 
I don't have a great deal of 

947
00:47:48,760 --> 00:47:54,160
sentiment around things. 
And so I love that jacket 

948
00:47:54,160 --> 00:47:57,120
because it's beautiful, but not 
so much because of the brand. 

949
00:47:57,640 --> 00:47:59,560
And so now it's getting a little
snug. 

950
00:47:59,560 --> 00:48:02,240
I'm going to give it this winter
and if I don't wear it this 

951
00:48:02,240 --> 00:48:03,360
winter, it's gone. 
It's gone. 

952
00:48:03,760 --> 00:48:07,160
And just one final thing, 
glasses, because you wear them 

953
00:48:07,160 --> 00:48:08,400
all the time. 
I don't. 

954
00:48:08,400 --> 00:48:12,800
I had laser eye surgery, I had 
LASIK about eight years ago and 

955
00:48:12,800 --> 00:48:15,680
it's my vision was terrible and 
it's been life changing. 

956
00:48:16,560 --> 00:48:21,200
But I wear them when I want to. 
These are the blue light filter 

957
00:48:21,200 --> 00:48:22,720
in them. 
So sometimes I wear them if I 

958
00:48:22,880 --> 00:48:26,400
fancy it. 
I'm sorry, what's a blue light 

959
00:48:26,400 --> 00:48:27,360
filter? 
Oh, you don't know this? 

960
00:48:27,360 --> 00:48:29,520
No. 
OK, so blue light is like it 

961
00:48:29,520 --> 00:48:31,520
keeps you awake all the time. 
And if you're looking at a 

962
00:48:31,520 --> 00:48:33,600
screen, they glare out a lot of 
blue light. 

963
00:48:34,760 --> 00:48:37,080
Oh I see what you're saying. 
The blue light comes off your 

964
00:48:37,080 --> 00:48:39,200
phone or a screen. 
Yeah, or it's. 

965
00:48:39,240 --> 00:48:41,920
Filters that out. 
Filters that out so you're less 

966
00:48:41,920 --> 00:48:47,080
exposed to like light all the 
time and we're all, we all get 

967
00:48:47,080 --> 00:48:49,160
light pollution. 
And if in the evening you're 

968
00:48:49,160 --> 00:48:52,480
watching a show or you're on 
your phone, it actually keeps 

969
00:48:52,480 --> 00:48:54,160
your brain awake longer than it 
needs to be. 

970
00:48:54,520 --> 00:48:56,080
Fascinating I. 
Had no idea. 

971
00:48:56,120 --> 00:48:58,640
That because I'm on my laptop or
my phone most of the day. 

972
00:48:59,760 --> 00:49:01,560
Sometimes I wear them, but also 
I like to wear them 

973
00:49:01,560 --> 00:49:03,800
aesthetically. 
You know, I've got a few frames 

974
00:49:03,800 --> 00:49:06,640
that I really enjoy. 
And where do you go for? 

975
00:49:06,680 --> 00:49:10,720
Your these are from Blue Bloom, 
which are. 

976
00:49:10,720 --> 00:49:13,880
I'd never heard of them until 
recently, and they're much 

977
00:49:13,880 --> 00:49:16,280
heavier than I normally wear. 
But my hair's a bit longer than 

978
00:49:16,280 --> 00:49:18,600
it has been recently, and I kind
of feel like it it it's quite 

979
00:49:18,600 --> 00:49:20,960
nice. 
So sometimes I just feel like I 

980
00:49:20,960 --> 00:49:23,320
want to do something with my 
face. 

981
00:49:23,440 --> 00:49:27,080
Yeah, yeah. 
No, let's move on to some quick 

982
00:49:27,080 --> 00:49:29,920
fire questions. 
What fashion advice would you 

983
00:49:29,920 --> 00:49:33,360
give your 20 year old self? 
Oh, it'll be OK. 

984
00:49:35,440 --> 00:49:38,240
Fashion trend you'd most like to
see make a comeback. 

985
00:49:38,680 --> 00:49:40,760
I think it's already here. 
There's a there's a real lean at

986
00:49:40,760 --> 00:49:43,320
the moment towards tailoring. 
Fashion or beauty trend you 

987
00:49:43,320 --> 00:49:46,920
would consign to room 101. 
Oh, anything that's just tight. 

988
00:49:48,960 --> 00:49:50,800
So you don't do skinny jeans? 
No, I did. 

989
00:49:51,000 --> 00:49:53,400
I think everyone did. 
Looking back at it, it's just 

990
00:49:53,400 --> 00:49:55,200
uncomfortable. 
And like it's also, it's not. 

991
00:49:55,440 --> 00:49:57,680
You're supposed to be able to 
move your body in clothes. 

992
00:49:57,680 --> 00:50:00,360
That's the point of them. 
Your last impulse buy? 

993
00:50:01,280 --> 00:50:05,360
I don't buy impulsively. 
That's really refreshing and 

994
00:50:05,360 --> 00:50:09,120
positive. 
I love that views on tattoos. 

995
00:50:09,600 --> 00:50:12,840
I don't have any personally. 
And listen, I'm, I'm really 

996
00:50:12,840 --> 00:50:14,720
creative. 
It's what I do for a living. 

997
00:50:14,720 --> 00:50:20,960
It's what I love to do and so I 
can totally appreciate body art 

998
00:50:20,960 --> 00:50:23,160
on on certain people, but for 
me, I just don't think it would 

999
00:50:23,760 --> 00:50:25,560
fit my aesthetic. 
It wouldn't suit me. 

1000
00:50:26,440 --> 00:50:28,080
Grooming treatment you couldn't 
give up. 

1001
00:50:29,720 --> 00:50:33,560
Just haircuts, very easy. 
High end or High Street? 

1002
00:50:35,000 --> 00:50:38,600
Buy what you can afford. 
Minimalism or maximalism? 

1003
00:50:38,600 --> 00:50:44,160
Minimalism, Crocs, cute or puke?
I'm a big fan of the Birkenstock

1004
00:50:44,200 --> 00:50:47,720
mules, which are croc adjacent. 
They're they're the same sort of

1005
00:50:47,720 --> 00:50:51,400
like shape, but they are I I 
like to think that the the the 

1006
00:50:51,400 --> 00:50:53,600
mules are maybe like a a 
thinking man's croc do. 

1007
00:50:54,720 --> 00:50:56,120
You have the sheepskin lined 
ones. 

1008
00:50:56,120 --> 00:50:57,680
No, they're comfy though. 
I wear. 

1009
00:50:58,080 --> 00:51:00,440
They're my most worn shoe. 
I live in those popping out to 

1010
00:51:00,440 --> 00:51:02,400
the shops. 
Just slip my feet in, I'm off. 

1011
00:51:02,960 --> 00:51:05,720
Sambas or gazelles? 
They're the same thing, aren't 

1012
00:51:05,720 --> 00:51:06,600
they? 
I can't tell. 

1013
00:51:06,680 --> 00:51:10,640
I couldn't tell the difference. 
Well, they they were until Rishi

1014
00:51:10,640 --> 00:51:14,080
wore them, right? 
Sports Lux or Rock'n'roll? 

1015
00:51:15,000 --> 00:51:16,840
Rock'n'roll. 
Chinos or cargoes? 

1016
00:51:18,000 --> 00:51:19,520
That's the toughest. 
I don't really like either. 

1017
00:51:19,800 --> 00:51:21,960
Savile Row or jeans? 
Savile Row. 

1018
00:51:22,440 --> 00:51:24,320
Trendle style. 
Style all the way. 

1019
00:51:24,560 --> 00:51:27,600
Color or monochrome? 
Color if you can do it right. 

1020
00:51:28,400 --> 00:51:30,760
Pattern or plain? 
Plain. 

1021
00:51:31,400 --> 00:51:35,440
Experimental or uniform? 
Uniform. 

1022
00:51:35,440 --> 00:51:37,440
But when you've got a uniform, 
you can then start to 

1023
00:51:37,440 --> 00:51:40,680
experiment, right? 
Cashmere or cotton Cashmere 

1024
00:51:41,080 --> 00:51:42,840
order or editor. 
Editor. 

1025
00:51:43,640 --> 00:51:46,760
Charity shop or resale? 
Resale. 

1026
00:51:47,640 --> 00:51:49,320
Boxes or briefs? 
Boxes. 

1027
00:51:49,880 --> 00:51:51,400
Budgie smugglers or board 
shorts? 

1028
00:51:51,720 --> 00:51:58,760
02 ends of the spectrum. 
I would rather Oh, I don't know,

1029
00:51:59,440 --> 00:52:01,320
this is a tough one to answer. 
I'm going to have to go board 

1030
00:52:01,320 --> 00:52:05,600
shorts because that but actually
I wear sort of like I don't know

1031
00:52:05,600 --> 00:52:08,080
what you've got mid thigh, you 
know, the normal length ones, 

1032
00:52:08,320 --> 00:52:11,600
neither the really tight ones 
and neither the the long ones. 

1033
00:52:12,880 --> 00:52:14,360
Beanie or baseball cap? 
Baseball cap? 

1034
00:52:15,000 --> 00:52:18,120
And finally, traditional 
question at the end of the day, 

1035
00:52:18,120 --> 00:52:20,280
what do you or don't you wear in
bed? 

1036
00:52:20,720 --> 00:52:24,160
If I'm at home, nothing. 
If I'm somewhere else, is 

1037
00:52:24,160 --> 00:52:28,400
probably impolite to so I will 
then sleep in my pants. 

1038
00:52:29,840 --> 00:52:32,200
Jim, thank you. 
Thank you so much. 

1039
00:52:32,200 --> 00:52:35,320
What fun to hear all about you. 
Thanks for having me. 

1040
00:52:35,320 --> 00:52:38,360
Style Secret to go on a style 
journey with. 

1041
00:52:38,360 --> 00:52:39,760
You thank you. 
What fun.