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Today I'm going on a style journey with the multi
award-winning International Interior Designer Sophie
Patterson. Hello and welcome, Sophie.
Thank you for having me, Amanda. It's lovely to see you wearing
vintage Wakely, I know. This is my favorite outfit.
I wear it all the time on social media and people always ask me
where it's from and I have to disappoint them and say it's
you. But it's 1520 just.
Appoint them and tell them it's me it's not available.
Everyone wants to buy it, but actually this was a hand me down
for my mother-in-law. Really.
She gives me the best hand me downs.
She used to wear this when she was about 50 and it fits me now
at 41. But yeah, it's just timeless, so
comfortable. And the fabric it feels like is
wearing a tracksuit. It's gorgeous, but the
silhouette's so flattering. And then it's got the silk
trims, so you get that lovely touch against your.
I love that. Honestly, if you could bring
this back out in more colours, this is all I would wear.
That must be about 2000 and eight 2009.
Yeah. So good on you.
Yeah, I mean, good fashion never dies.
Love that, I love that now many designers, interior designers
known specifically for a sort of certain type of design or indeed
a colour and I would just love to know how you would describe
your interiors style DNA. I would say if we were to
summarize it, although I think we're known for this style, but
we do do different styles as well.
We're known for our sort of classic contemporary style, so a
real hybrid of some classical interior architecture laid up
with small Modern furniture. That said, you know, we've done
projects where the client came to me, they said that they only
want to have antiques, they want really strong colours and we
have done that. But people don't sort of
recognise that as our kind of style.
So it's nice to have variety, but I would say we're classic
contemporary. I mean, looking at your website
and your Instagram grid, it's all beautiful neutrals.
And I just wonder how that must feel when someone says to you,
OK, antiques colour does that. That must take you slightly out
of your comfort zone at all. Or is that a really exciting
challenge? I would say it's changed.
When I first started my company 1718 years ago, if someone said
that to me, I just don't think I would have known where to start.
I think now, you know, we've got so much experience under our
belt, it's actually a really nice opportunity to do something
different because so many of our clients come to us, they've seen
our work on Instagram or Pinterest.
They bring a whole sort of portfolio of our work.
And then we love this from this project, this from this project.
Can you just merge it all together?
And that's not interesting as a design, kinda.
That's not what I want to do. It's not fair to my previous
clients. So when someone comes to me and
says I want to do something completely different, you know,
it's really exciting for me and my team.
Have you ever had a brief that you've gone?
Oh my God, no thanks. Yeah.
And as you say that like I can think of one that really stands
out of my head and I just don't know if I can talk about it, but
I won't say any names. I won't even say the country.
Of course. Not but we got flown out to a
country and I Google everyone that contacts me first because
obviously I'm a woman and I've got a, a team of 15, but you
know, I don't have security and you're quite vulnerable as a
woman going to people's homes that you don't know.
So I try and find out as much as I can beforehand.
So we've done our research on this person I'd shared with my
husband. He was a little bit unsure and
we went there and it was just the most bizarre house ever.
You know, there was an art gallery, a three Storey art
gallery. It looked like a car park in the
middle of this property. They had a basement with like a
huge car collection. They had a a fish tank that had
to have professional divers come in every two weeks to clean it.
And they had a famous graffiti artist.
I can't remember who it was. They had like decorated the
whole basement floor. And they had DJ Dax.
And then you compare that with my signature style and I was
just like, I can't see how these worlds are colliding.
But it was more his wife that had very different styles.
She wanted me, but he wanted me to be able to somehow magically
merge our style with all these other influences.
So that's the one that stands up the most.
And there was a whole other background of stories there, but
we get to see some really interesting things.
I would love to write a book about it.
Could you not just sort of change the names, change the
count? Truth.
I have a pile of Ndas as high as my, you know, as high as my eye.
So I would probably do that if I was like, OK, I'm out.
Yeah. But no, I tell my husband all
these things that happen, but then apart from that I have to
keep it to myself. You must have some serious
laughs. Yeah, it's, it's fascinating.
You know, I would do, I wouldn't say this to my clients.
I hope none of them are listening.
But if I wasn't paid to do this job, I would probably pay to do
it because I'm naturally quite a sort of, I don't want to say
nosy, but I'm interested. I like observing people.
So the fact that I get to go to people's homes all over the
world, I get to see how different people live, you get a
real insight into really interesting people's lives.
I love that aspect of that so. How did you merge the graffiti
culture with Sophie Patterson? Beautiful.
Timeless. Not that you're a very
cutitious. And I pondered on that for about
a week and in the end, you know, if I don't feel like I can do
something that people will be happy with and I just didn't see
how I can make both of them happy, I'd rather not do it.
So I very politely decline that project.
You know, I'm very selective about what I take on.
I only take on about 6 to 8 projects a year and we're
inundated with enquiries. So if the fits not quite right,
I've learnt over the years, you know, listen to my gut and don't
do it because we're we're working with these people for
2345 years and it's. Intensely personal.
It's very personal and I feel like you've got to understand
the brief, you've got to be able to deliver, but you've also got
to click. And I think that's a mutual
thing. You know, if they like you,
you're probably going to like them and then vice versa, so.
Because are you, are you taking people out of their comfort zone
ever with you know, when, when you say that they come and they
might have dozens of your mood boards on their mood board.
And I, I would imagine that you might have to try to take them
out of their comfort zone a little bit to absolutely just
take it to the next. Yeah.
And I think that's how our job as an interior designer, if you
just give them what they think they want, they're not getting
the full value from you. You know, they might be looking
at a project that I've designed 5-10 years ago that they like,
whereas I want to design something that's going to look
good for the next 15 to 20 years that's right for their home.
So we do, in a very sort of diplomatic, gentle way, sort of
guide them away from certain things that we don't think will
work. But ultimately, I would say to
them, if this is what you're adamant you want, I'll tell you
the reasons why I don't think we should do it.
I'll show you some alternatives of what I think we should do.
But the decision lies with them. And I think normally when you
kind of put the ball back in their park, they're like, OK,
we've hired you for a reason. We'll go with your advice.
How do you feel the interior space has changed since you
started? Hugely.
I think it's a lot more diverse, it's a lot more open.
I think there's still a lot more work to do.
I remember when I first started 18 years ago, I couldn't get a
job. I couldn't even get an
internship. That's why I set my own company.
And I think there were so many barriers to entry.
And I think social media has had a huge part to play in that.
You know, the world is a lot more accessible.
Clients are a lot more educated. They understand suppliers,
understand where things come from.
I think interior design has really become much more
accessible in some ways. But I think there's still a lot
of people that guard those secrets very carefully.
I think we like to think that we're opening up, but I think
people don't want to share information.
They feel like their value as a designer is held in those trade
secrets or those secret suppliers, whereas I'm quite an
open person. I feel like if someone wants to
use my services, it's not because my list of suppliers,
it's because of the touch that we bring.
It's the process, it's the customer service we give them
and and the end result as well. Yeah, which is incredibly
generous actually, because I know what you are referring to
And and yes, I've seen that through through the decades,
let's put it that way. So much so that you're starting
an Academy. I am.
Tell me about that. Oh my goodness.
I started this process 14 months ago and I did not know what I
was letting myself in for. It has taken over my world to
the extent that I travel everywhere, including here with
my laptop. Because I'm currently reviewing.
I think we're 3/4 of the way through, but there was 100 hours
of footage, so I recorded. I think we did 40 video shoots,
40 photo shoots, and now we're compiling everything together
into 8 modules. And so there's 100 hours of
footage that we've had to narrow down to about 11:50 hours.
And you know, I'm a perfectionist so I put myself
under so much pressure. I want this to be the go to
course. I want people to be able to
watch this and feel empowered that they've got the knowledge
of how to design their projects, how to become an interior
designer. But I think there's a real gap
in the market of we hire a lot of graduates from design schools
and time and time again with them.
And also like my audience on social media, I see that there's
a real gap between what they're taught in terms of theory at
school or university and then that on site knowledge that you
need, you know, the just small practical things like the gap
you need between chairs and tables and really simple
mistakes. But I see them made time and
time again. So I've got the whole process,
everything from like how we take our briefing stage, how we do
our mood boards, how we do space planning, joinery design, we're
sharing joinery designs and drawings that people can have.
Even our list of suppliers we've put in the back, not not at the
extensive, but like my main go to ones that I feel like I stand
behind these and you'll be safe with these suppliers.
But also there's common mistakes that I see all the time.
So I want you to be able to do this and you feel like, OK, I
know where to start. I know how overwhelming it can
be. I still remember being that sort
of 23 year old starting being like, I've won this project, but
I actually don't know where to start with that.
And I think it's all about having the logical process.
So we've put that in place and hopefully given them all the
information they need. So.
And so will that be you're, you're seeing the customer for
this as graduates as well as people who just want to be able
to design their own home? A real mix.
So it's been interesting. We opened up our waiting list
about 3-4 months ago and I go through it constantly because
I'm just interested to see who signed up.
You know, I've seen members of Middle Eastern royalty sign up,
I've seen other interior designers sign up.
I've seen a huge amount of students sign up and I've kind
of designed it with that in mind.
That's what I thought would happen.
Knowing my audience very well, I thought there would be home
owners that don't want to or can't afford to hire an interior
designer that would sign up. But also I knew from having
recruited lots of young designers that there's lots of
people that want to further their knowledge to kind of still
lack that confidence even though they've got the qualifications.
So yeah, there's a real mix. I've pre recorded all the video
modules and then alongside the module which is all self-paced
and you'll have access to that for life.
We've done workbooks and I think I wrote the script to myself and
I think there's like 120,000 words that we've then broken
into individual modules and the work I'm.
Writing a book and I've only been asked for 50,000.
Really. That is unbelievable 120,000.
Words. Yeah, it's been.
Hats off. I literally, I wake up with my
laptop, I go to bed with my laptop because I have to
personally review everything, of course.
Hopefully it'll be worth that, of course.
You. You sound like a total
perfectionist. Can I ask you what star sign you
are? What do you think I would be
well. I I would put you as a Virgo
because. It's interesting.
Because we're perfectionist, but I'm a Virgo, so.
I'm a Libra. OK, but then.
And I think the thing with Lebrons is we love luxury.
We also seek balance. So I'm feeling like I'm really
looking forward to having a break after this launches
because it's, it's been like my life long work putting into I've
really put my soul, my heart onto this.
I might even have to have a little shifty at that.
Now I just sort of doing my research because we've never met
before despite you wearing weekly which.
I've and I'm a huge avid fan. It seems to me you're very open
and honest about creative self doubt.
And by the way, self doubt in creativity should go hand in
hand in my humble opinion. But you've clearly built up a
lovely warm community. Are you very hands on with your
social channels? Very hands on.
So I didn't have any help until I've got Bella standing over
there, but I think they joined me about a month ago.
So I did literally everything you're.
Joking. You did everything.
Everything. All the YouTube.
So obviously I didn't edit it and film it, but I came up with
the concepts. I write all the captions.
Yeah, everything. I respond to the comments, I
read all the DMS. I think it's such an important
part of the business there for any business.
I do too. I I totally agree with you
because it's that word authenticity, isn't it?
Which is sort of been massively overused.
But I do think people really know what's authentic and what's
not A. 100% and even now I've got Megan and Bella that are
helping me. You know, I check every single,
I write a lot of the captions. I check every single thing.
Yeah, I'm a control freak as well as a perfectionist, but it
matters to me. I think that's my voice and
that's my access to my audience. And not only do I care about
what I'm putting out, but I also really care about what the
response is. You know, what are people
wanting? What are they?
What are they interested in? And that's what really helped me
with my business. Yeah, it it's fascinating, isn't
it, having that dialogue really with your community.
Most valuable thing you can have.
Yeah, it it's free market research.
Really, 100%? Now, as well as your flourishing
interior design business, you I noticed you were doing a host of
collaborations. It's very exciting.
Really exciting. It's a completely different way
of designing. Yeah.
I mean, are there any collab? What would be your dream collab
that you haven't done? Do you know, do you have one
that's sort of on a vision board that, God, I'd really love to do
that. I think what the way I've been
doing is I've been going through it quite systematically.
So my end goal is I want you to be able to buy Sophie Patterson
anything for your home. So we've already done home
accessories with Addison Ross. We've done Wallpapers, Fermental
and Andrew Martin fabrics, cushions, handles, mirrors,
furniture. So I think next is lighting and
rugs. I think they're quite an
important area for us. So I'm kind of working at the
moment. I've got a shortlist of the
suppliers that I think would be the right brand partners and
that will be a goal for 2026. How?
Lovely and rugs would would rugs be hand knotted in Nepal?
What you know what's your? Yeah, that's a really good
question because there's two kind of routes that you can go
down. Obviously on our projects we use
all the hand knotted the most like high end luxurious projects
demand that kind of rug. But then also the other hand I
can see how commercially successful our ranges with Alice
and Ross are because they are slightly more accessible.
So I'm just debating at the moment like which route do I
want to go down? I want the best quality, the
best standards, but I want to bring in an accessible price.
So that's kind of where my decision making process is right
now. Very, very exciting.
Where are you at on sustainability with interiors?
Yeah, this is a big. Question, do you ever upcycle?
100%, yeah. I think it's something that's
becoming like a lot of us paid lip service to it for a long
time and kind of thought we'd get away with that.
Whereas now I think as a mother as well, like I really want to
be able to look at my children and not have them question me on
how sustainable, you know, my work is.
So something that we naturally do is we use a lot of antiques.
You might upcycle them, repurpose them.
I remember one of the best projects we did was we had this
project, actually it was the one where he only wanted antiques.
We had to create some cabinets to hide their air conditioning
units. So we took a chest of drawers
and antique chest drawers. Not priceless, very sort of
affordable. One that we found online.
We took the outside, the back of it out, the all the inside out.
We put some slots on the top and then that covers the air
conditioning unit. But it looks like a beautiful
antique Chester drawers. So I think it's all about kind
of repurposing, rethinking. And you know, I kind of take the
same approach with interiors as I take with my wardrobe is that
we buy slowly. We really consider everything.
You know, if there's a client that isn't 100% in love with
something, we're not scared to say to them, you know what,
let's leave that as a gap. Don't have to fill the whole
house now if you want to come back to us in a year, we want to
find like the perfect piece of art or the perfect antique.
We'll build that with you over time.
So I think if you buy what you love, you're going to keep it
forever. So today we're going on a style
journey. I know what you're wearing
today, but maybe you could describe?
It so this is Amanda one of my favorite outfits and I wear this
a huge amount I wore this a lot in the Middle East when I was
doing some project tours of some projects that I'd done that what
I love about it is it's supremely comfortable I don't
even know what this fabric is what is this fabric it.
It's a Jersey A. Jersey, But it was a very.
Compact Jersey. It hangs beautifully.
It kind of holds you tight in all the right places, and it's a
pencil skirt with this kind of loose top.
What would you call this silhouette?
It's just an oversized sort of sweat type, but it's a it's a
riff on a on a sweat, but it's it's got more of a really a
Balenciaga classic Balenciaga sleeve on.
It it for me, it's quite a sort of 1940s, nineteen 60s
silhouette and I feel like it's so flattering on the body.
Obviously it's yours, it's been designed by a woman, but I think
you understand what women want and this, I absolutely love it.
But it's so comfortable. You can wear it in any climate
of worn in the Middle East. But then equally, I'm wearing it
today on a rainy day in London, so.
Brilliant, and you've teamed it with?
These are some GM Vito Rossi shoes.
I almost exclusively only wear GM Vito Rossi.
I find them so comfortable, so comfortable.
And I think also being a mother now, you know, I think back to
when I was a little girl at school, I used to wear really
high heels everyday, walking miles to all my different
classes. And I remember my mum saying you
can't wear heels that. High, you'll get backache, and
of course you don't when you're 1718.
Whereas now I wear a pair of heels from the taxi to the table
at the restaurant and I'm suffering with backache and
hippache and everything the next day.
But on the whole, I find their shoes, Jim, Vito, Rossi, they're
really comfortable. Talking about 1617, were you at
school at the time? I was at school, yeah, when I
was 16. 17 but not wearing a uniform.
No, I did have a uniform. I I went to Seven Oaks school in
Cannes and we luckily by the time you're 17, you transition.
But I started off in this hideous kilt and they have a
rule that you're not allowed at above your knee.
You have to wear flat shoes. You're wearing this big boxy
blazer, had a green and blue tie.
And I didn't care about fashion back then.
I was a real sort of nerd living in the library, so I was quite
happy. But I remember my sister was
also at the school at the same time and she was a cool girl.
And the upper 6th and I would go and see her and before I was
allowed to hang out with her and her friend, she'd roll my skirt
up, take my blazer off, try and sort my hair out.
But no, I didn't care about fashion back then.
I love that. I mean, you have five sisters.
Five. Yeah.
Was there any sort of sharing of clothes as kids, as teenagers?
I mean, definitely stole a lot of my older sister's clothes and
tried hiding them. We probably had our worst fights
about clothes, and I remember there was one particular Lacoste
jumper that our auntie had given us and we still laugh about it
now all these decades later. But we ping ponged that Lacoste
jumper. I would steal it.
Neither of us was brave enough to actually wear it because then
the other one would know that we'd stolen it.
But I would steal it, hide it at the bottom of my wardrobe.
Then she'd find it, steal it in her drawer, and.
What did it look like? It was a grey V-neck, I mean
absolutely tiny, probably like a size 0V neck jumper.
But Lacoste to us was like the Holy Grail of like this is
designer. We both really wanted it.
And did you wear it much or you just?
When she left, yeah, when she left, I was very like smug and I
was like, yes, I won it. And then I wore it for quite a
few years. But no, we we would share
clothes as well. We had quite similar style.
But yeah, there was a lot of fights as well.
And did you recommend each other's sort of looks or?
No, Interestingly, I'd say we all have very different style.
Like my oldest sister, she's vegetarian, she doesn't wear
leather. My next sister, she's a mum and
she has very different styles. She loves colour and pattern.
I'm obviously all into my neutrals.
My next sister after that, Charlotte, she's very into
fashion. She's studied fashion, you know,
she's always wearing those really out there things.
And I'm a bit like, oh, I'm not sure about what she's wearing.
And then two years later I'm like, OK, now I get it.
I'm on that bandwagon. After that, I've got another
sister, she lives in Australia, so she's got a very sort of
casual, laid back style that works with that whole climate.
And then my younger sister is 16, so she's going through that
whole sort of, you know, rebellious stage when you're a
teenager and you don't want to wear what older siblings are
telling you to wear. Yeah, love it.
What did you wear to get married to Kevin?
I wore I was a very young bride. I was 2424, which at the time I
felt really grown up, but looking back, I was a child.
I wore Jenny Packham, you know, I was only 24, so I wanted to
wear something quite slinky. I didn't want to wear like a
dress that was wearing me. It was really heavily
embellished with lots of diamante, remember, had a
beautiful a scoop back that went down to AV and it was all just
secured with this tiny little silk string, which, you know, I
think back to that now, like my daughter loves to try on the
dress. And I think, God, if one of
those little strands went, that would have been an absolute
disaster of the day. But I felt comfortable.
I felt beautiful again. I think she just knows how to
dress women. And it was all kind of bias.
So just hung beautifully. I loved her.
Did you ever wear it again? I never tried it on at all until
Don't ask me why. When I was four or five months
pregnant with my daughter, my first child, I decided that I
wanted to try this on and I was always very flat chested until I
had kids. So I put this dress on and I
actually took a picture of it and sent it to my mum and my
mother-in-law. Because what was a very sort of
stylish, beautiful bohemian dress, suddenly with this big
bump and these boobs that appeared looked like something
out of a stripper show with all the diamante, it completely
changed the whole looks. Was it plunging?
It was plunging, but if you don't have cleavage it, it looks
still very different. Yeah.
So no, I haven't actually. That horrified me.
I put it back in the wardrobe. Never tried it but my daughter
when she was about 3 she wants to try it on so I've got a
really cute picture of her in my dress and it's all pulling on
the floor and she's got my veil on her as well.
Oh. How gorgeous.
I love those sort of memories. Kids dressing up.
Love it. Did she have a heels?
On too. Yeah, she does love to steal my
heels, so I think under there and all that silk there was some
high heels as well. Have you ever been a bridesmaid?
I have, yeah. I've been a bridesmaid.
Not until I was an adult, I think about six years ago.
One of my best friends from uni and she had a great approach
that she let us all pick our own dresses but we had to be in the
similar colour palette, which I think was such a good idea
because we're all different shapes and sizes.
It's a minefield, isn't it? And what did you end up wearing?
I wore needle and thread. It was a bluey colour.
Little cap sleeves, again heavily embellished.
I loved it and then all the other girls and it actually
looked beautiful walking down the aisle as well.
That we all had. Like similar hues but not
exactly the same colour. Great idea.
If I was to go back thinking about all the drama that
surrounded my bridesmaid outfits, I would have taken that
approach. Now you live in Surrey, I do.
Did your style change at all when you moved out to the burbs?
No, because you know, I'm back and forth into London 3 or 4
times a week and it's not like proper countryside.
It's not like I live on a farm. I've got wellies.
No, I wear exactly the same thing.
I'll get a little bit more elevated for London, I'll wear
heels. But truthfully, like unless I'm
going on a photo shoot or coming to see someone fabulous like
you, I am just wearing trainers and I dress for comfort these
days. I think I like wearing elevator.
Like I love like a nice cashmere jumper and like a nice crisp
shirt, but if I'm not comfortable I don't feel
stylish. And when you go and visit
clients, do you ever try to sort of adapt your look to the type
of client they are? 100% and and I, I think about
this subconsciously, but also consciously.
So say, if we're doing a presentation for a client and
we've got all the fabric boards out, I will pick the colour that
I think is probably most controversial that they're least
likely to want to go ahead with. Say if it's like a burgundy
colour, and I'll wear that colour myself because I think it
kind of intrinsically seeps through and makes them feel a
bit more at ease with that colour.
And when I'm filming for YouTube's, like if we're doing a
project tour of a property we've finished somewhere, I'll dress
to match each room's interiors because I want my outfit.
I want to almost disappear into the background and I want all
the focus to be on the interior. And then if I meet a client for
the first time, I go very understated.
You know, I feel like the star of the show is the client.
Even though it doesn't matter how successful you become as an
interior designer, it's still customer service.
You don't want to be stealing their Thunder.
So I won't wear like a a Birkin or a Kelly.
I'll wear like a sort of more understated bag, understated
jewellery. And then they kind of lead the
way with their style. And show you their Birkin
collection. Yeah, they've all got amazing
Birkin collections. You have quite a big Middle
Eastern clan base, I believe. Do you find yourself dressing
sort of more modestly around them?
I mean, I I've from what I can see of you, you're not an
immodest dresser anyhow. I think that's something that
I've always done. You know, I remember even when I
met my husband, I was 19 in a nightclub, I was wearing a satin
below the knee skirt and everyone else around me was
wearing belts. So I think it's just that's
again, it comes back to comfort. I don't like to feel like I'm
tugging my skirt down. I don't want to feel
uncomfortable what I'm wearing. So I've always kind of dressed
quite modestly naturally. And then if I'm going somewhere
in the in the Middle East, like if we were filming a project,
I'd like to wear local designers.
So when I was filming our projector and Iman, I contacted,
you know, 3 or 4 different designers because I wanted to
showcase their work to our audience.
And I thought that was a really nice way to do that.
And actually, I feel really comfortable when like kaftans,
like it works so well with their climate.
I remember going to the Grand Masque and I bought this kaftan.
It looked like a lot of fabric, but actually when you're wearing
it like the breeze, it just feels so easy, breezy and
comfortable and you're not tight.
I love them. I I'm absolutely on the same
page as you on that one. I've just been in Marrakech and
just just being in caftans is heaven.
It's lovely, but actually I think it's changed so much as
well. You know, I've worked in the
Middle East for a long time now, but I think, you know, until a
few years ago you did have to dress quite modestly, whereas
now I think actually it's so, you know, multicultural people,
anything kind of goes. You want to be respectful in the
same way that I would want to wear respectful clothes in the
UK. But I don't think we have to
wear kaftans. I think it's just a nice
opportunity. Absolutely.
It just feels lovely. It does do.
When you're doing a project like the one you mentioned in Oman
and you're using sort of you want to wear some local fashion,
do do you get the opportunity to work with local Craftsman in
terms of the project? Absolutely.
Yeah. And I think again, that comes
down to the sustainability. You know, when we first started
doing international projects, there was this real sort of
decision where we're like, are we going to use the suppliers
that we know, that we've tested, that we trust?
Or each time we get a new international project, are we
going to have to try new suppliers?
So we do a hybrid, you know, with the furniture.
I think a lot of our clients want specific pieces.
You know, they might want a beautiful Shah green cabinet
that comes from Paris. But then with all the joinery,
all the large pieces of custom furniture, we'll work with a
supplier in that country and that does take a bit more work.
You've got to do some testing. I would say it's a lot more
intensive because you really have to do that quality control.
You have to make sure that you've given them the drawings,
but then you always have to check that they're following the
drawings. But to fly a joinery team, to
fly all those materials out there, it would first cost an
absolute arm and a leg and secondly, just, you know, such a
waste in terms of fuel and all that extra material.
When you're designing, do you have a bit of a design uniform?
As in what I wear. I think I have a uniform just
for life, like I I wear what feels comfortable.
So if I'm just with my team, I might be wearing jeans or a
shirt or some nice tailored trousers.
I wear a lot of Chanel ballet flats, a lot of Adidas trainers.
Yeah, I kind of, it changes, but always kind of block colours,
not a lot of pattern. You know, we have this running
joke on our team that everyone thinks that I do have a uniform
because quite often we'll all turn up whether we're wearing
brown or cream or tan. I don't know why, but we just
end up wearing the same colour palette quite often.
Yeah, I used to find that and. And there's something really
lovely because it sort of means you're all on the same page.
Yeah. Do you have a style icon?
I have several SO I, I have a in my camera on my phone, I have
like a whole photo album of women that I think are chic and
I'm constantly like screenshotting and adding it
into there for inspiration. I think one of my main sort of
inspirations would be Corinne Royfield.
I love that silhouette where she wears the pencil skirt and the
the shirt that's quite unbuttoned.
She's got perfect blow dry, chunky gold jewellery, a
fabulous tan. I think she looks amazing.
If I could nail that style, I'd be very happy.
I also love people that can not just dress well for sort of
events, but also everyday. So I think people like Gwyneth
Paltrow, Tory Birch, Erin Lauder, they just, I don't know
what it is, you try and recreate their outfits, but they look
chic no matter what they're wearing.
It's just that little. Touch Uber stylist Uber stylist
working with. Them Uber stylist.
What do you feel you really discovered your style DNA?
I feel like everyone has an age that they were born to sort of
shine in. And I think my age that I was
always destined to feel my best in was my 40s.
Because even when I was a teenager, you know, I said I
went to a nightclub and I was wearing a skirt below the knee.
I always wanted to dress with a sophisticated style.
I kind of understood what suits me, my silhouette, very, very
young. So I've got clothes from 20
years ago that I still wear now. So I think it evolved, but I'd
say like my early 20s, I really was like, this is what suits me
and I've kind of stuck to it ever since.
That's. Very young actually, but
amazing. Yeah, I was dressing very old
from my age. Do you do you feel that you have
a cooler twist on it now than when you were wearing that look?
I think so because I think I was so young when I set up my
business. I remember I even used to put on
some reading glasses that I didn't need.
By the way, when I was meeting clients, if I was talking to
them about about finances or like showing them the quote, I'd
put my glasses on to try and look all the serious.
And I think, you know, I was young getting married.
I was young to be a wife, to have a business.
So I think I wanted to look older.
Whereas now I'm wearing the same clothes, but I might wear it
with like a chunky gold bracelet or layer out more necklaces or
you know, I, my mother-in-law actually has great style and she
always says to me, don't go smart on everything.
Don't go smart top and bottom. You know, if you're going to
wear a diamond necklace, wear it with a T-shirt or you're going
to wear jeans, wear them with heels.
So that's always in the back of my mind that like you, do that
high, low thing. Yeah, no, I love that advice.
How would you want your husband to describe your style DNA in
three words? That's a really good question
because my husband's got great style and I love it when he
likes my outfits. But I don't dress for him, I
dress for myself, I think. I would.
How would you describe your own? Yeah, I think anyone, whether
it's my husband or anyone, I would like to think that I dress
quite classically. I aspire to be chic and I think
comfortable as well. I think, you know, not many
people are quite comfort with style, but if I'm not able to
walk in the shoes or I'm tugging at my outfit, I don't feel chic.
So I think those three things. Yeah, it's very true.
Can we talk about bags of? Course, I love a bag.
All time favorite. They change.
So I'm very, I'm a slow buyer when it comes to bags because
I've got a big collection. So if you're going to join my
collection, I've got to really, really want you.
My strategy for when I go shopping to buy a new bag is I
generally go with someone I know and I'll make them wear the bag
before I buy it. And if I'm just like, oh, that's
a nice bag, I won't buy it. If I'm like, I want to tear that
bag off her arm, I need to have that bag, then I buy it.
So the latest one that I've bought is a boutique of Anita.
It's the one I've got today. I like a bag that you can wear
multiple ways, so I like the fact that it has an adjustable
strap. For years and years I wanted a
Birkin and a Kelly and I kind of got that on my system.
But what colour? I have a tan Togo Kelly and I
have a kind of grey Birken. And actually I use the Kelly a
lot more than the Birken. But actually I don't really wear
either of them much anymore because I don't feel safe
wearing them in London, truth be told.
You know, my husband got mugged, not in London, in Marbella, but
it was during the day, it was at 10 AM.
We had my daughter and my son with us at the time.
And it was, it wasn't even that bad.
We didn't get beaten up or anything.
They literally just, he was pushing my daughter's pram, I
was pushing my son's pram and the guy was trying to shake the
watch off his wrist. And I, all I could see was my
daughter's pram being shook. So I thought he was trying to
abduct our daughter. And I just went into like feral,
every swear word came out of me. I just went into full on attack
mode. And so when I realised he was
just trying to steal the watch, I'd like collapsed with like
relief. And I remember my husband was
going to run after him. I was like, just let it go.
Like we'll claim on insurance, it's not worth it.
But that's really stuck with me. So now I see all the headlines.
I like hear my, a lot of my clients get mugged.
I just think, you know what, it's not worth it.
And it's a shame. Like we have these beautiful
things and I'm like, what's the point in having them?
But I'll wear them in the countryside, I'll wear them in
Palm Beach, I won't wear them in London.
But that does that stop you from buying very obvious designer
pieces that you know, like a Chanel or an Hermes Birkin or
Kelly? It has.
Probably a good thing I should I should be grateful.
It's like slowed down my shopping, but when you're.
Shopping when you're bag shopping you haven't pre shopped
online and thought I need that. Yeah, yeah, I do my research
like I would have seen it on Pinterest.
I like, I Google lots of images I want to see like that bag with
different outfits. So I, I, I probably think about
it for a good couple of months before I buy a bag and but I buy
less and I, I actually don't buy watches anymore.
I used to love collecting watches.
I think I want to get rid of all my watches.
Again because of the. What's the point?
They just sit in safes and you pay for them to be insured and
you never actually wear them? Yeah.
Yeah, you're in front of the camera a lot.
Are you very aware of what you're wearing for being in
front of the camera? If it's like if it's booked in
and scheduled, yes, I think about it in advance.
I plan my outfit so I'm very organised now.
I've got 2 social media managers.
The content level, it's like, I mean I don't know, I know you've
been to Sheer Lux as well, but it's like I have my own mini
Sheer Lux going on the office. The content, and I did say this
to them, I was like, don't announce you're going to film,
just constantly film content. Like you decide if something is
interesting you capture. But now having to live with
that, I'm like, Oh no, like I didn't do any hair, I didn't do
any makeup. I don't like my outfit.
But I think it's important to show that genuine, like people
can tell the difference between real behind the scenes and that
fake rehearse behind the scenes. So I'm kind of just having to
live with that at the moment and get used to it.
Yeah, I think. But once you are used to it,
it's incredibly liberated. It is, it is.
And I've done Youtubes with no make up.
I had to advertise a mask, LED mask, and it was an amazing
mask. But when they told me I had to
advertise it with no make up, I remember looking back at the
footage and thinking, Oh my goodness, I've got to put this
out to my audience. But after you've done it, you're
like, oh, who cares? No one cares.
Yeah, yeah. And it.
And it's got to be authentic. It does.
And you know, you can't wear your makeup for your LED mask.
No, you. Can't you I?
Mean you probably didn't have to do the advert.
I didn't. But you know what?
I'm very commercial minded and I don't know how you make this
work because I think there's so much work and effort and time
that goes into our YouTube channel and I'm just looking to
cover our costs on that because I genuinely want to share
knowledge. But it's so expensive to create
all this content. I think people don't understand
how much you have to invest in that.
You know it's hundreds of thousands of pounds to have good
quality content on a regular basis.
Yes, I think you're doing it on a whole other level to me, doing
it on an iPhone. This is an impressive well, this
today is an impressive set up. Yeah, it's not always like.
This OK? Well, I'm honest it.
Is it is for for? Podcasts though, thank you for
the good lighting. I know, I know.
We had. We had a supermodel on who sent
in someone to check the lighting beforehand and and they said,
no, she's going to love this. Yeah.
And so that's. Attention to detail, would you?
Say you dress for yourself, your husband, your audience.
I'd like to. Think myself, I think, of
course, you know, I I came to see you today.
If I was just at home by myself, would I be wearing this?
No, I think what you wear conveys a message.
I think it's nice to kind of show respect to wherever you're
going. If I'm going to a nice
restaurant, I'm not going to wear, you know, just comfortable
clothes. I used to dress probably more
for my husband, but now I feel very sort of secure in what I'm
wearing. I know that he loves the way I
dress, so I don't need anyone's approval.
I feel like if I like it, I don't care what other people
think. Do you shop with him?
No. No, I'm a loan shopper.
But has your style evolved since you've got together with him?
No, because I met him when I was 19.
Oh my goodness. In that nightclub wearing the
bias cut knee length skirt. Yes, it's, it's evolved and
it's, you know, I've got more money now so I can afford to buy
nicer quality clothes. But I think always the style
that I aspired to was the same. I just couldn't quite reach what
I wanted to implement. So, you know, I think now I can
have the nice designer bags, I can have the nice designer
shoes, but I think even when I didn't have the money to buy,
and I don't buy all designer clothes, by the way, like I
don't really care where it's from.
I'll buy a Zara outfit. For me, I think being an
interior designer, it's all about the fabric, the
construction, how good the stitching is.
That's what I really noticed how well it will it will it wear.
And sometimes I find myself buying items of clothing and
I'm, I take it home and I put it on.
I'm like, this looks awful. Why did I buy this?
And I realise I loved the fabric, but I loved it as an
upholstery fabric for a chair, not as a top for me to wear.
Fascinating, fascinating. Would you say being stylish is
important to you? Yeah, very.
Yeah. I think, I think it's important
to everyone who doesn't want to be stylish.
Even if other people don't think we're stylish, we want to feel
good about the way we look. What do you reach for when you
want to feel empowered? Chunky.
Jewellery, like a power ring. I I put this on, I feel like
it's just yeah. Makes me feel empowered.
High heels, a blow dry. Can't feel good without blow dry
and nails. I think it's the details rather
than that, like the whole outfit.
If the details are there, then I feel good about myself, yeah.
Can we talk about hair, makeup, manicures?
Yes. What's your approach to all of
that? Well, blow dryers, I tend to
have about one or two a week at home.
I have someone that comes to my house, Gabby.
She's amazing. She also really makes me laugh.
So I really enjoy that sort of hour in the morning.
Makeup, I tend to do it myself. If I've got like a photo shoot.
I have a makeup artist called Alex or Amy.
But I think where I've done so much shooting, especially in the
last year for our Academy, I just have had enough of it.
Like I as much as I like them, if I have a glam morning, I'm
like, I can't wait to get these fake eyelashes off.
I can't wait to just bung my hair up.
So I'm kind of an all or nothing.
Like I'll either look Uber, Uber glam or I look like, you know,
one of my photographers jokes. We've worked together for 12
years. I'll often turn up on site,
especially as we're doing the installation, our projects
getting better and better. I look worse and worse.
I look more and more scruffy. And he jokes like he's like, you
look like the cleaner. And I'm like, I feel like the
cleaner. Like I'm very hands on.
I'm not scared to roll my sleeves up.
You know, everyone thinks interior design is really
glamorous, but you'll be there. Like if I have to pick up a
Hoover because there's some lint on the floor, I'll do that.
So I think I'm either all on or all off, but I'm happiest being
scruffy. Are you?
Yeah. What's your view on tweakments?
I'm very open minded to it. I think everyone should do what
works for them. I've done Botox and I've not
done it for nine months now and I'm not sure how I feel about
it. I think seeing people like Kris
Jenner and Lindsay Lohan and these amazing facelifts that are
all over, I don't know if they're on your Instagram, but
they're all over my Instagram, I think I'd rather hold off.
Like, I don't feel that comfortable with filler.
And when the time comes, yeah, I'll have a facelift.
I don't care. Like, whatever makes you feel
good about yourself, if it makes you feel great, go for it.
Equally, if you don't want to do it, don't do it for anyone else.
Only do it for yourself. But I think having the choices
is great. And if you're going to do it,
make sure you do your research. Good advice.
Now you lead an incredibly busy and visible life and I you know
your home, your studio is very much on your social channels,
both that are phenomenally organised.
What do you think is the secret to planning your wardrobe and
your different looks? Good question.
Well for holidays I do plan everything.
So I'll literally, I'll start packing two days before the
holiday, which isn't that organised compared to some
people. But I don't like to have all my
stuff in a suitcase. I'll try everything on down to
the shoes, the bag, I'll photograph it and then I put it
into a photo album. So when I go on holiday, I don't
have to worry about what to wear.
I don't overpack. I know exactly what's going to
work day-to-day life. I'm not that organized.
I don't have time to do it, but I think I just kind of have my
go to outfits that I know, OK, it's that kind of day I'll wear
this. And then if I buy something new,
I tend to sort of wear it to death because I'm really excited
about it. Have you ever worked with a
stylist? I haven't worked with a stylist.
I've had personal shoppers, Susie itself, just she was
amazing for a sort of special event.
But I think, you know, I don't, I don't spend a huge amount of
money on clothes. Like I'll have the designer bag
and the designer shoes, but then most of my clothes are high end
High Street, whether it's like me and em or is it Saffin,
Samantha Cameron's. I really like her brand as well.
Do you think you've had a worst fashion moment?
When I grew up in the 80s and 90s, there was definitely some
bad moments there. A lot of bomber jackets, a lot
of. Ben I love a bomber jacket.
Well, they're back now, aren't they?
But I can't, you know, all this 90s fashion now it's going back.
I'm like, no, I've done it once, I'm not revisiting it.
A lot of Benetton jumpers from Benetton.
That was like the pinnacle for me.
I grew up in Holland as well, which isn't the most stylish
place in the world, so. And also I had a lot of hand me
downs because I've got two older sisters.
So even in the 90s I was still wearing 80s throwbacks.
So yeah, I think there's a lot of bad outfits that I've kind of
blocked from my memory. No photographic evidence.
Probably in my mum's house and it'll stay there.
It's never coming to the light of day.
Let's talk about travel for a moment.
Do do you have a particular travel look?
It depends how I'm travelling and who I'm travelling with.
If I'm travelling with my kids, it's just comfort all the way,
you know, athleisure. If I'm travelling for work.
If, especially if I'm traveling with clients, then yeah, I'll
get dressed up. It changes depending on my mood.
I really dress for my mood. And mode of transport.
Mode of transport, yeah. If you're going.
Yeah, if you're going on an EasyJet, what's the point in
dressing up? Likewise, if you're on a private
jet, you don't want to be looking like a you.
Want the GM Vito's on and the? And the Kelly Exactly.
That's actually probably the only time I wear the the Birkin
is when I'm travelling first class or lucky enough to go on
someone else's jet. How lovely.
What luggage do you use? I if it's short haul, I've got a
Louis Vuitton sort of weekend bag that I've had for sort of 15
years. Otherwise, just cheap and
cheerful because I've got the idea that if you have really
good suitcases, it's more likely to get stolen.
So you know, it gets bashed about.
I don't care. Which brand would you say is
your guilty secret? I don't have any guilty secrets
about brands, but I would say, you know, people often ask me
where my outfit's from and what they're surprised to hear mostly
about recently is Marks and Spencer's because I think
they're having an amazing moment.
Like the stuff that I'm seeing on their website, it goes so
quickly. It's obviously doing incredibly
well, but the fabrics are amazing.
I got this linen matching sat top and skirt.
So flattering, so easy to wear, beautifully made and a great
price point. But I don't feel guilty about
it. I love mixing Heinleil.
So if I were to say to you, OK Sophie you, you can only wear 2
brands now for the next year, 1 High Street, one designer, who
would you choose to wear? This is a good question.
I think for like High Street, maybe me and AM so they have
really good tailoring. And you call that High Street,
do you? High end, High Street, Yeah,
it's not designer. Designer for designer, You know,
I don't have a lot of designer clothes, but I've got a lot of
My mother-in-law has an amazing wardrobe that she's slowly drip
feeding down to me and. I.
Know I'm so lucky and I've got another sister-in-law but she's
not really into fashion, praise the Lord.
So it's all coming to me. And you're the same size,
clearly. We're the same size and I'm
noticing that a lot of the clothes that I actually wear
that she's handed to me, Yves and Leron, I find them so
wearable. You are.
So lucky. Yes, very, very lucky.
She's got a lot of Valentino, a lot of Dior as well.
But those are the things, you know, they're very sort of like
special event, not things that you can wear every day.
Whereas the Yves and Lauren, she's got this amazing pencil
skirt. I love a pencil skirt.
And it was the outfit she was wearing when I met her at her
50th birthday. How?
Lovely. And I've never worn it, but I'm
going to wear it. I've got a press event coming up
at the Peninsula for our Academy and I'm going to wear it there.
And I think it's so nice. Like I love wearing vintage
clothes, especially ones that it's got a connection to me.
Yeah, no, that, that sounds absolutely lovely.
Which would be your money. No object brand.
I think Brunello Cuccinelli, I think the fabrics, you know,
he's got such a wide array that really.
Is money no object? That really is.
I mean, like if I have to pay for it myself, I might by a pair
of socks. But I've got a lot of clients
that dress in Brunello Cuccinelli and you can instantly
tell. And it wears so well.
You know, people that I see that have it that you'll say to them,
like, I love your jumper. They've had it for 10 years and
it still looks pristine. So that tiny little, the little
beading, which a lot of people are copying, but I still feel
like you can tell when it's proper.
Brunello Cuccinelli. Well, I think when you're very
aware of what fabrics are really good and what aren't, then
there's no comparison. There's there's no comparison.
OK, guilty secret most expensive item of clothing you've bought.
I am not asking the price tag. I mean, it's got to be a bag.
Probably my Birken or my Kelly. I bought my first Kelly just as
I had my son, so he's 5, nearly 6.
And I bought it second hand from Celier, so it's even more
expensive than buying it first hand.
And I I can't even bring myself to think what the price was.
And did you buy it as a as a sort of marking time?
I've had my son. This is this is my treat to me.
Maybe subconsciously, yeah. I think I bought it as like a
what is it you call it? Your husband often gets you.
A a push. A push.
Present. I didn't, I didn't push her.
I had them lifted out. But yeah, maybe a little push
present to myself. In terms of yeah, we're talking
jewellery. Do you buy your own jewellery?
A mix like my husband's bought me some beautiful things.
He bought me this ring after I had my daughter.
This diamond bracelets from my in laws.
They gave me that. As you know, this was after my
son, this was after my daughter. This I bought myself, my
Tiffany, I bought myself. I like buying jewellery myself.
I think I'm so specific and my husband's kind of like he's
ticked all the classics like the diamond studs.
He's got me a beautiful engagement ring, but now I like
buying cocktail rings and things that he probably wouldn't be
brave enough to buy me. I want unusual.
Pieces. They're very specific.
Yeah, yeah. And do you buy vintage?
Ever. I haven't.
My sister goes to a lot of auctions and every time I admire
her jewellery it's a vintage piece.
But again, it's time that I've got really fat fingers as well,
so I can't just buy any ring, I have to.
Honestly I do a lot of my friends joke I've got Prince
Charles or King Charles fingers, but I guess if you're going to
have a fat part it might as well be your fingers, right?
Honestly, let's move on to your approach to sustainable fashion.
How do you approach that? I think it's like what I said
earlier, like I buy slowly. I knew my style from a very
early age. So I'm lucky that I've got
clothes that are, you know, 1020 years old that I can still keep.
I, I buy quite sort of plain tonal clothes, I think colour
blocking. I feel like patterns can date an
outfit in the same way that they can date an interior.
So I'm very careful with what patterns I wear.
And then, you know, a lot of the stuff I keep like now my
daughter's, she's 8, she's getting into fashion.
So I'm archiving all the special pieces.
My mother-in-law, if I don't wear them, they're going into a
wardrobe that's just for her. But even, you know, items of
mine that she loves, if she says to me she loves, it doesn't
matter if it's Zara or whatever, it goes in that wardroom, she
keeps that. But aside from that, I give a
lot of clothes away. I give a lot of clothes to like
friends and family. And then if it's designer
pieces, I've sold quite a few times with Sallye designer
pieces and then I give the proceeds to charity.
So it kind of feels like it's a nice complete circle.
Nice. Do you ever give to give your
clothes to a charity shop? Yeah, all the time, but I don't
know if you find this in London, but there's all charity shops in
our area inundated and quite often they'll say no more
donations, so. I am going to come and do a
trolley dashing in Surrey because I think the charity
shops there must be fantastic. I'm not sure about the quality,
but there's a lot of quantity. No, you've given me an idea.
Do you ever buy vintage? I have done.
I don't buy that often. It's more if I've got a specific
idea in my mind and I can't find it.
Like for that press event I really wanted to wear a gold
pencil skirt, so I ended up being on eBay and I bought a few
different skirts. But I've not had the best luck
buying online. You know, I don't like the idea
of if something comes and it arrives a bit smelly, it kind of
puts me off. So not the best success.
And never bought from Vestiere. I think just accessory is not
clear. Yeah.
Do you have good success buying vintage?
I've had, I've had one complete and utter disaster.
It was quite funny. I bought, I bought a pair of
Jean Paul Gautier printed mesh trousers, you know, and it was a
couple of summers ago heading to Ibiza.
I thought, oh, these were really cool.
And you know, Jean Paul Gautier's got such a sense of
humour and the trousers had been photographed sort of flat.
And I remember they arrived and I put them on and I thought, Oh
my God, he's had such a laugh with these because the shape of
the print and they were all sort of pink and Reds.
They were red but with a bit of pink on them.
And I thought just looks like a giant vagina in front of me.
So those immediately went straight back on thank.
Goodness, you know. Since let's spin on to some
quick fire questions, what fashion advice would you give
your 20 year old self? Dress for yourself.
Fashion trend you'd most like to see make a comeback.
I think more tailoring, like more suits.
I feel like we've kind of gone very, very casual.
I'd like to see more glamour back in everyone's fashion.
Fashion or beauty trend that you would consign to Room 101.
Brow lamination. I did it for a while.
My eyebrows weren't really crusty.
Your. Last impulse buy.
I honestly don't buy impulse. Views on tattoos.
Absolutely not. You're always going to regret
it. Beauty treatment you couldn't
give up. Facials desperately need one.
High end or High Street? High Street for clothes, high
end for accessories. Bling or bare?
Bling. Minimalism or maximalism?
Maximalism. I like too many things.
Couture or charity shop? Couture.
Crocs cute or puke? Puke all the way unless they're
on kids. My kids love a croc.
Sneakers or stilettos? Sneakers during the day.
Stilettos when you want to feel empowered.
Bags or shoes? Bags.
Boyfriends or wide legs? I don't even know what a
boyfriend Jean looks like. Is that the barrel Jean?
No, it's the baggy one. It's as though you put your
boyfriend's jeans on wide. Legs.
Body con or boho Body con, Sports lux or rock chick sports
lux, Red carpet or relax, relax, trend or style?
Style, colour or monochrome? Monochrome, cashmere or cotton.
Cashmere. Experimental or UU, Beanie or
Berry? Neither hoarder or editor.
Editor. Charity shop or resale?
A bit of both. Shapewear or sexy lingerie?
Honestly, shapewear would love to say sexy lingerie.
Tights, stockings or hold UPS? Tights, bikini or one piece?
Bikini. And finally, my traditional last
question. At the end of the day, what do
you or don't you wear in bed? I wear cozy pyjamas and socks
even in the summer. Sophie, thank you so much.
Such a pleasure. Really enjoyed our conversation.
Today, so nice to meet. You lovely to meet you too.
Thank you.