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Today I'm going on a style 

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journey with entrepreneur and 
founder of Holland Cooper, the 

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gorgeous Jade Holland Cooper. 
Hello and welcome Jade for. 

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Having me. 
Oh, it's a pleasure. 

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So excited to have you here. 
You have been on the most 

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unbelievable trajectory since 
you launched your brand in 2008 

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and I just would love to go back
to pre 2008. 

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What was the inspiration? 
So I had a, you know, I had a 

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varied upbringing where I, I 
sort of lived on a farm, but my 

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mother was a fashion designer. 
So, so I grew up with a, a very 

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sort of rural upbringing, but 
but with the fashion as well. 

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And I think that sort of moulded
who I was. 

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I ended up going to the 
agricultural college instead of 

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fashion college, which is a 
story we might talk about later.

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But when I was there, I was 
going to events where we were 

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all standing in the same outfit,
which I thought was really odd 

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because in no other point in 
your life would you sort of go 

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to a, a dinner party or 
somebody's house. 

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Think we're all, we're wearing 
the same jacket. 

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So I was looking, I was looking 
at, you know, groups of people, 

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large groups of people and 
thinking, gosh, there must be, 

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there must be a market for 
creating something here that 

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that people can feel good in 
applicable and, and have 

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something different to wear. 
So really that's what gave me 

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the inspiration to think I'm 
going to create product 

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initially, which was for those 
country events and then it sort 

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of grew and. 
What was this at agricultural 

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college? 
Because I always think of 

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Cirencester Agricultural College
as being very male heavy. 

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What was the split? 
Male. 

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Female. 
That's a good question. 

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I don't know. 
I don't remember it being really

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male heavy to be honest. 
I don't know. 

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And actually, you know, there 
was a big group of us girls, 

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there were a lot of women in the
environment that we were going 

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to. 
And you know, even things like 

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going to the West London 
shooting school, I would see 

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people pulling up in their 
Bentleys in a Chanel jacket and 

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then putting on something that 
was really, I could, I could see

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that they felt like it was a 
downgrade. 

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It was, it was like, oh, I've 
got to put this on. 

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And I thought, wow, there must 
be, we must be able to cater for

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these people and for myself, 
because I thought, I want to 

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what, what do I want to wear? 
My law teacher at the time said 

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to me, I should probably leave, 
obviously. 

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So I didn't fit it. 
Because. 

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Because you were just clearly 
more interested. 

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In fashion, I think. 
Yeah. 

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And I kept saying, oh, you know,
I've got this idea. 

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I've got this idea anyway, you 
know, I wrote a business plan 

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and I and I pitched it to my 
parents as well. 

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I said, look, I think I'll, you 
know, I want to leave. 

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And what does that look like? 
And where they said, well, it 

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looks like a lot of hard work 
very quickly. 

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They both run their own 
businesses and but but said you 

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know, if you want to do it then 
that's your, your choice. 

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And then so started in a very 
small way. 

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Tiny. 
I had a 2m stand at Badminton 

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Horse Trials. 
You know, it was smaller than 

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this table. 
Really. 

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It was like a, you know, to get 
a customer and we had to go out 

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of the stand. 
It was that small. 

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And I had 25 mini skirts and 
that was it really. 

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And your vision was always 
country clothing. 

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Initially, yes. 
So initially it was that market 

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that that inspired me to do what
I do. 

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And actually I'm in a way, I'm 
really grateful I did go down 

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that route because I would never
have seen that white space and 

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that I suppose that gap in the 
market at that time. 

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But I've noticed the ski wear 
has crept in. 

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Yeah. 
I mean, we've, we've got 1500 

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product options now. 
It, I mean, I've spent quite a 

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lot of time on your site 
obviously just sort of really 

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trying to understand who you are
as well, because I think of you 

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as sort of indelibly linked with
your, your brand. 

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Yeah. 
And so I I've loved sort of 

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cruising through the site. 
What next for Holland Cooper? 

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Because, you know, that's a lot 
of product. 

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It's a lot of products. 
It is I, I think I was very 

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hungry very quickly to dress her
me in everything. 

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So I, you know, I did the mini 
skirt and then, and then, you 

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know, obviously I wanted you to 
wear the jumper and the 

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waistcoat and the jacket. 
And you know, I didn't want, I 

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didn't want my customer to have 
to go anywhere else. 

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I thought, right, you know, I 
want, I want her to then just 

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keep coming back to me. 
So that, that always bred this 

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sort of innate desire to, to 
continue that product journey. 

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We've just launched menswear, 
which has been really exciting. 

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Now, your husband, Julian, Yeah,
Sanction is the founder of 

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Superdrive. 
Yes. 

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So you're both. 
In. 

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Workaholics. 
Yeah. 

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Workaholics in the industry, you
know, entrepreneurs. 

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So I wondered whether he had 
anything to do with the menswear

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product of Holland Cooper. 
No. 

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Not, not really, but what, what,
what do we do for each other is,

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you know, we are sounding boards
in, in so many different ways 

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because I think you know what 
it's like when you run a 

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business, it it can be lonely. 
I don't have a business partner 

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and I think there are times when
you think, you know, am I going 

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left or right sense checking 
what is this? 

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And and you know, of course with
just like with with products 

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that he has, we might say, well,
do you like that? 

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Do you not like that? 
But, but our businesses 

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generally are quite separate, 
our retail businesses and then 

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we have businesses together, 
other businesses. 

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We're we're quite big people in 
a room. 

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We do struggle to share in terms
of who, you know, I own my 

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business. 
So what I say goes, he's in his 

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business. 
When we're in an environment 

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where it's a grey area that can 
be difficult. 

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So we understand where strengths
and weaknesses lie, who's going 

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to do what. 
Otherwise, it's can be we're 

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sort of talking over each other.
But so you've got your 

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restaurant. 
Yes. 

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Restaurant, hotel. 
Yeah. 

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Yeah. 
So how do you split roles there?

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I think, I think the, the long 
and short of it is we have such 

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little time to be honest. 
So it's, it's actually like 

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right, you, you do that bit, I'm
going to do this bit today, 

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whatever, which is great. 
And you know, the, the synergies

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we have, we have so many 
synergies, which I do feel very 

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lucky to have found someone that
I share so many things with. 

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You know, we both love working. 
You can't understand that unless

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you are that way inclined. 
You either are or you aren't, 

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you know, aesthetically we've, 
we like the same things. 

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We love food, we love, we love, 
you know, travel. 

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So we share a lot of the same 
things, which is great because 

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actually you don't want to be 
fighting over whether you do or 

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don't like that table or that 
paint colour. 

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We we're quite similar in that 
respect, but we need to own our 

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own entities somewhere because 
that's sort of who we are 

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really. 
So when you were designing the 

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menswear, did you think of 
Julian or did you think of a 

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fictional? 
I thought. 

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I thought of her, her husband. 
Right. 

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You know, Julian is my husband, 
Yes, he's very classic in terms 

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of what he wears and we do have 
that customer and we do have a 

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more traditional country 
customer. 

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So what was the first products I
went for? 

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I suppose it was almost like 
going back to my roots with the 

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country initial entry point and 
you know, the tweeze, the 

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tailoring. 
So you know, what does Julian 

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have in his wardrobe? 
49 Navy cashmere coats and 49 

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Navy suit and 49 Navy roll 
necks. 

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You know, a man of he's very 
classic that and he's not going 

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to be swayed from that. 
And I and I love that because 

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actually we, I celebrate 
classic. 

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You know, we, I love that. 
I love the black roll deck that 

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never goes out of the range. 
So, you know, there are a lot of

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synergies for us and and you 
know, that's lovely to share 

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that with someone that equally 
loves what they do. 

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Yeah, I mean, you mentioned 
tweed. 

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Are all your tweeds woven in 
Britain? 

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They are, they are and it and 
it's, you know, that's a real 

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joy. 
You know, I love working with 

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those fabrics. 
I love working with the mills. 

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These are people I've worked 
with from day one where I plead 

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with them, send me only three 
meters and I will be a big brand

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one day and you know, please 
support me. 

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And we've been on a journey for 
15 years and we now buy 

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thousands, 10s of thousands of 
meters from from them. 

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And that's, you know, it's 
lovely. 

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It's really nice to have that 
now I've. 

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Got a question too about Tweed 
because I love it but I do find 

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it scratchy. 
I'm one of those scratchy people

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and I wonder how do you work 
with the mills at all to soften 

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it in any? 
Way it's come a long way. 

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I think, you know there is 
various gauges of scratchiness, 

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let's say Harris being probably 
up there with scratchy at the 

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end of the scale. 
But actually some of the lamps 

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will sour so soft, you know, 
mixing with cashmeres. 

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It's become and sort of when I 
when I started the business, I 

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didn't want scratchy. 
That was what I didn't want. 

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I could see a lot of scratchy. 
What I wanted were those more 

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soft feminine fabrics. 
So you didn't feel like you were

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in, you know, your grandfather's
itchy suit. 

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So, you know, we have a, we have
a plethora of fabrics and I 

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think most of them you would 
probably put on and think, oh, 

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actually, no, this doesn't feel 
like that. 

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But you know, the, the, the 
breadth that the males are doing

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now and this is amazing. 
And when you go to these, these 

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places, it's I just, it's 
magical. 

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It's magical. 
It really is so. 

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I was blown away when I went up 
to Harris to see how those 

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tweeds are created and how many 
colours go in. 

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Amazing, extraordinary. 
And also the, you know, the art 

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is our nature of it. 
And people that have worked 

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there for sort of 50-60 years 
and are so passionate. 

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It's just how we get young 
people into that industry. 

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That's a concern, I think 
because we need to support it. 

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00:10:54,720 --> 00:10:56,920
We must support it. 
We must have let it die out. 

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00:10:56,960 --> 00:11:00,280
Yeah. 
So we didn't fully finish. 

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00:11:00,280 --> 00:11:02,600
What next for Holland Cooper or 
what next? 

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00:11:02,600 --> 00:11:04,080
I know you've just introduced 
men's. 

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00:11:04,080 --> 00:11:05,320
Yeah. 
So we've introduced men's. 

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00:11:05,480 --> 00:11:10,080
I'm building a huge office, 
70,000 square feet custom built 

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00:11:10,080 --> 00:11:12,800
office at the moment. 
From and that's scratch home. 

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00:11:13,160 --> 00:11:16,040
That's near home. 
It's opposite where our current 

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headquarters is. 
It's going to be game changing 

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because we've grown. 
We've just grown so. 

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Quickly how big is your team? 
So we're 130 in the head office,

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but everyone's fragmented now. 
Yeah. 

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And I want everyone to be 
together and to have the space 

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to have proper mock shops and to
have all the seasons out on 

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00:11:36,880 --> 00:11:38,160
rails. 
You know, at the minute it's in 

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00:11:38,160 --> 00:11:40,000
boxes and I want to see it all. 
Yeah. 

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00:11:41,120 --> 00:11:44,720
And then that will mean that 
our, our current boutique space,

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00:11:45,280 --> 00:11:48,080
which is only about 1500 square 
feet at the moment, will become 

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00:11:48,080 --> 00:11:49,680
7000 square feet. 
Oh wow. 

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00:11:49,800 --> 00:11:52,920
So what, what will that mean? 
That will mean, you know, we can

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00:11:53,200 --> 00:11:56,120
have a savarotailor on site, we 
can have private suites, we can 

226
00:11:56,120 --> 00:12:01,360
have that real experience. 
We're creating our own garden. 

227
00:12:01,360 --> 00:12:04,680
We've got our own coffee, you 
know, beautiful coffee area. 

228
00:12:05,000 --> 00:12:06,960
So it's going to be, it's going 
to be a real destination. 

229
00:12:06,960 --> 00:12:08,680
So that's, that's quite a big 
project. 

230
00:12:09,840 --> 00:12:11,280
We've just launched our U.S. 
website. 

231
00:12:11,280 --> 00:12:12,560
So that happened about a month 
ago. 

232
00:12:12,840 --> 00:12:14,480
Wow. 
Which is great because it's just

233
00:12:14,480 --> 00:12:16,880
allowing that customer to have a
better journey, an easier 

234
00:12:16,880 --> 00:12:18,720
journey. 
And then it's how do we sort of 

235
00:12:18,720 --> 00:12:20,760
roll that out? 
What will be the next one? 

236
00:12:20,760 --> 00:12:23,640
So what? 
What would be the next one do 

237
00:12:23,640 --> 00:12:28,360
you think? 
I, I don't New Zealand maybe is 

238
00:12:28,360 --> 00:12:32,000
quite a big market for us and 
then I think we might follow in 

239
00:12:32,000 --> 00:12:35,000
quick succession a couple more. 
It's, you know, it's been a 

240
00:12:35,000 --> 00:12:38,440
little bit all these things are 
a learning curve, aren't they? 

241
00:12:38,600 --> 00:12:41,320
And they just are people that 
say they just know it all at the

242
00:12:41,320 --> 00:12:45,480
beginning is not the case. 
But we now have the website is 

243
00:12:45,480 --> 00:12:47,040
up and running. 
It's always painful doing these 

244
00:12:47,040 --> 00:12:49,080
things, but it's it's important 
to be able to get that 

245
00:12:49,080 --> 00:12:50,960
international client. 
Do wholesale. 

246
00:12:51,120 --> 00:12:52,080
We do. 
Yeah. 

247
00:12:52,240 --> 00:12:54,320
So we also predominantly in the 
UK, Yeah. 

248
00:12:56,200 --> 00:13:00,520
And again, you know, the 
independents are at risk. 

249
00:13:00,520 --> 00:13:03,200
It's, it's difficult for them 
out there really is. 

250
00:13:03,200 --> 00:13:07,040
And even in the, the years that 
I've been in business, you know,

251
00:13:07,040 --> 00:13:10,920
independents that were 80% 
bricks and mortar are probably 

252
00:13:10,920 --> 00:13:14,400
now 90% online. 
And it's such a shame and the 

253
00:13:14,400 --> 00:13:16,720
rates are too high and they 
can't survive. 

254
00:13:16,720 --> 00:13:19,960
And generational businesses, 
3rd, 4th generational businesses

255
00:13:19,960 --> 00:13:23,800
are closing. 
Another tragedy I think really. 

256
00:13:24,160 --> 00:13:27,440
But you know, alongside that we 
have some great stockists. 

257
00:13:27,440 --> 00:13:28,960
It's lovely working with 
independents. 

258
00:13:28,960 --> 00:13:30,880
We've predominantly worked with 
independents. 

259
00:13:32,120 --> 00:13:33,880
Had a long journey with Harrods 
at the beginning. 

260
00:13:33,880 --> 00:13:37,680
They were brilliant for me at 
that time when I needed, I 

261
00:13:37,680 --> 00:13:41,720
needed a big player to validate 
we were going to be something, 

262
00:13:41,720 --> 00:13:44,480
you know, when you're really 
small and people are saying, oh,

263
00:13:44,640 --> 00:13:46,240
who are you? 
Like where are you stocked? 

264
00:13:46,240 --> 00:13:48,760
That's the first question I I 
needed. 

265
00:13:48,760 --> 00:13:51,240
I wanted to be able to say, oh, 
we're in Harrods and then people

266
00:13:51,240 --> 00:13:52,920
take you seriously. 
Fantastic calling card. 

267
00:13:53,400 --> 00:13:58,400
But in the end it became, it 
became more difficult, you know,

268
00:13:58,920 --> 00:14:03,040
I think just the way they move 
you around the store, the 

269
00:14:03,040 --> 00:14:06,480
endless shop fits required, it 
just doesn't, it becomes almost 

270
00:14:06,480 --> 00:14:08,800
a false economy. 
So you know, we we were with 

271
00:14:08,800 --> 00:14:11,360
them for about 5 or 6 years and 
in the end we had a big shop in 

272
00:14:11,360 --> 00:14:13,720
shop there and that was great 
for a period of time. 

273
00:14:14,360 --> 00:14:17,360
But actually now the 
independents are are good for us

274
00:14:17,360 --> 00:14:20,400
and and we have two standalone 
stores and people flying from. 

275
00:14:20,680 --> 00:14:24,600
And your standalones are? 
Vista Village, not for discount 

276
00:14:24,600 --> 00:14:28,520
because I wanted the the the 
synergy with the big brands. 

277
00:14:29,000 --> 00:14:30,760
You know, they are global 
players. 

278
00:14:30,760 --> 00:14:33,240
All the global players are there
or most of them. 

279
00:14:33,520 --> 00:14:35,400
There aren't many small brands 
there. 

280
00:14:35,400 --> 00:14:40,880
So when I got in there, which 
was probably say maybe seven 

281
00:14:40,880 --> 00:14:43,960
years ago, that was a, that was 
massive for us because there 

282
00:14:43,960 --> 00:14:46,840
weren't really independent 
smaller brands. 

283
00:14:47,400 --> 00:14:50,080
So and Bist has been great the 
international clients. 

284
00:14:50,080 --> 00:14:52,400
Yeah, discover you there. 
Absolutely. 

285
00:14:52,400 --> 00:14:56,000
And you're sat next to all the 
big facilities assume you are 

286
00:14:56,160 --> 00:14:58,400
the same sort of scale. 
So that's been that's been 

287
00:14:58,400 --> 00:15:00,640
amazing for us. 
And then we have our standalone 

288
00:15:00,640 --> 00:15:03,160
store which is, which is, you 
know, just outside Cheltenham 

289
00:15:03,560 --> 00:15:05,840
and people fly, fly in from all 
over the world. 

290
00:15:05,840 --> 00:15:08,560
It's I still amazes me really. 
It's wonderful. 

291
00:15:08,560 --> 00:15:16,040
That is wonderful. 
I wonder, as a designer, who or 

292
00:15:16,040 --> 00:15:19,520
what brands or designers inspire
you? 

293
00:15:19,880 --> 00:15:22,240
I think Ralph Lauren has been an
amazing inspiration. 

294
00:15:22,240 --> 00:15:26,920
I, I, I, I love what he's done. 
I think he's a, you know, I 

295
00:15:26,920 --> 00:15:30,600
think he's a genius. 
I think he's a, a great curator,

296
00:15:30,600 --> 00:15:36,680
a great magpie of things. 
And I, I, I really love his 

297
00:15:36,680 --> 00:15:41,080
ability to sort of champion that
classic style so beautifully. 

298
00:15:41,080 --> 00:15:43,320
The narrative, the lifestyle, 
the dream. 

299
00:15:43,320 --> 00:15:45,440
And the irony is it's British 
style. 

300
00:15:45,640 --> 00:15:48,560
I, yeah, it's wonderful, really.
I, I mean, exactly right. 

301
00:15:48,560 --> 00:15:53,720
And I, I love that ascetic and I
admire what he's, what he's done

302
00:15:53,720 --> 00:15:57,080
and how he's scaled that. 
And I think he's one of the, you

303
00:15:57,080 --> 00:16:00,880
know, the few brands that you 
see translated wherever it is, 

304
00:16:00,880 --> 00:16:04,520
whether it's, you know, in in a,
in a multi chain store or it's 

305
00:16:04,520 --> 00:16:07,680
his flagship in London. 
It's immaculately done. 

306
00:16:07,680 --> 00:16:11,800
The windows, you know, he's able
to, he's curated that roll out 

307
00:16:11,800 --> 00:16:16,080
style in a way that wherever you
see it, it's perfect. 

308
00:16:16,280 --> 00:16:18,680
You know where you I love it. 
Yeah, yeah, it's clever. 

309
00:16:18,840 --> 00:16:24,160
Is that sort of vision board? 
Yeah, I would say so, yeah. 

310
00:16:25,240 --> 00:16:30,440
Global domination, Wow, I'm in, 
in or of that. 

311
00:16:30,440 --> 00:16:34,920
I really am. 
I, you know, I know Julian was 

312
00:16:34,920 --> 00:16:40,480
in the business way before you. 
I just wondered if his supply 

313
00:16:40,480 --> 00:16:44,720
chain knowledge of that's been 
helpful in your journey. 

314
00:16:46,000 --> 00:16:47,920
Yeah, there there have been 
factories that we've been 

315
00:16:47,920 --> 00:16:51,920
introduced to which have been 
brilliant and that that has been

316
00:16:52,000 --> 00:16:55,400
very helpful because you know, 
they are then a trusted factory.

317
00:16:55,400 --> 00:16:57,520
You know, they've had those 
audits done which is really 

318
00:16:57,520 --> 00:17:02,720
important and you know that sort
of checks and balances have been

319
00:17:02,720 --> 00:17:04,359
amazing. 
So that you know, we have, we 

320
00:17:04,359 --> 00:17:07,280
have utilised that and that's 
been that's been great for us to

321
00:17:07,280 --> 00:17:10,280
have trusted suppliers. 
We know the quality is going to 

322
00:17:10,280 --> 00:17:14,440
be good, but we've equally found
some amazing supplies that I 

323
00:17:14,440 --> 00:17:16,720
found quite early on. 
And then we've built those 

324
00:17:16,720 --> 00:17:19,520
relationships. 
And I think, you know, I 

325
00:17:19,520 --> 00:17:23,400
recognized at the beginning of 
the business how important 

326
00:17:23,400 --> 00:17:26,560
building those relationships 
were, because we are, we are 

327
00:17:26,560 --> 00:17:29,240
renowned as an industry for 
being very fickle, very 

328
00:17:29,240 --> 00:17:32,200
difficult, not paying people, 
you know, we have a bad Rep, I 

329
00:17:32,200 --> 00:17:37,000
think. 
But I, you know, I realize, no, 

330
00:17:37,000 --> 00:17:39,520
we've, we've got to be a 
partnership here because if you 

331
00:17:39,520 --> 00:17:41,400
haven't got my back and I 
haven't got yours, then when 

332
00:17:41,480 --> 00:17:44,320
there's no longevity here and 
when you're growing quickly, you

333
00:17:44,320 --> 00:17:48,120
need favours, eternally needed 
favours, you know, oh, we've 

334
00:17:48,120 --> 00:17:49,680
sold out. 
You know, I need more. 

335
00:17:49,680 --> 00:17:51,600
I can bear that. 
We were going to be losing a 

336
00:17:51,600 --> 00:17:53,680
sale. 
You know, how can we get this 

337
00:17:53,680 --> 00:17:57,240
money in the till? 
So I think that that's meant 

338
00:17:57,240 --> 00:18:00,120
that we've had long term 
partnerships and it's been nice 

339
00:18:00,120 --> 00:18:05,040
to do that. 
Your brand is eponymous, and in 

340
00:18:05,040 --> 00:18:09,120
this day and age that means 
you're literally the face of the

341
00:18:09,120 --> 00:18:10,400
brand. 
Yes. 

342
00:18:10,560 --> 00:18:16,040
And I just wondered how it makes
you feel to you're, you're an 

343
00:18:16,040 --> 00:18:20,080
influencer of sorts. 
How does that feel? 

344
00:18:21,640 --> 00:18:27,840
Stressful mainly because I'm 
trying to do you know, anyone 

345
00:18:27,840 --> 00:18:30,240
that is an influencer will tell 
you it's a full time job, which 

346
00:18:30,240 --> 00:18:32,760
it which it is. 
So anyone that says, oh, that's 

347
00:18:32,760 --> 00:18:34,760
easy for them. 
I'm in awe of. 

348
00:18:35,480 --> 00:18:39,520
The applicants it's, it's, you 
know, you've it takes time. 

349
00:18:39,520 --> 00:18:44,560
So I am, you know, as the 
business gets bigger, my minutes

350
00:18:44,560 --> 00:18:49,360
get get less and less and less. 
So it's how I find that balance 

351
00:18:49,360 --> 00:18:52,600
to achieve that. 
But what I will never do, and 

352
00:18:52,600 --> 00:18:55,880
what I don't want to do is let 
go of that interaction with my 

353
00:18:55,880 --> 00:18:59,280
followers, my customers, because
people always say to me, oh, 

354
00:18:59,280 --> 00:19:01,320
God, you don't reply to 
messages, do you, on Instagram? 

355
00:19:01,320 --> 00:19:04,360
And I think, yeah, I reply to 
them every day because that 

356
00:19:04,360 --> 00:19:07,320
gives me an insight into my 
whole business that you just 

357
00:19:07,320 --> 00:19:11,920
can't have at the scale really. 
You know, how did my box arrive?

358
00:19:11,920 --> 00:19:14,160
How was my experience on the 
phone? 

359
00:19:14,160 --> 00:19:16,440
How did I feel when I went in 
the booty, when I tried on the 

360
00:19:16,440 --> 00:19:18,640
new coat? 
I felt this every day. 

361
00:19:18,640 --> 00:19:23,600
I'm getting a full 360 review in
every single aspect of my 

362
00:19:23,600 --> 00:19:26,000
business. 
And, and for me, that is 

363
00:19:26,000 --> 00:19:27,880
invaluable. 
I mean, it's invaluable. 

364
00:19:27,960 --> 00:19:31,440
I mean, on that note, do you 
spend much time actually on the 

365
00:19:31,440 --> 00:19:35,880
shop floor in your own stall? 
As much as I can, Yes, as much 

366
00:19:35,880 --> 00:19:38,200
as I can. 
Every single store flip, which 

367
00:19:38,200 --> 00:19:41,760
is at least once a month, every 
two weeks, I will do every 

368
00:19:41,760 --> 00:19:44,280
single one and every trade 
event, I will be out here 

369
00:19:45,280 --> 00:19:48,080
because you, you know, you have 
to be, you have to live and 

370
00:19:48,080 --> 00:19:50,520
breathe this. 
You, you cannot, I don't 

371
00:19:50,520 --> 00:19:54,720
believe, create success in a 
glass room with a size 6 model 

372
00:19:54,840 --> 00:19:57,240
fictionalizing about what they 
may or may not like. 

373
00:19:57,240 --> 00:19:58,920
You, you know, you have to live 
and breathe it. 

374
00:19:58,920 --> 00:20:00,400
You have to be with your 
customers. 

375
00:20:00,400 --> 00:20:04,040
You have to see your customers. 
You have to obsess about it in a

376
00:20:04,040 --> 00:20:06,960
way that. 
Means you you're not going to 

377
00:20:06,960 --> 00:20:09,280
get it wrong. 
When you start to detach 

378
00:20:09,280 --> 00:20:12,640
yourself and feel like you're 
above it all, I think that's 

379
00:20:12,640 --> 00:20:14,320
when it all goes wrong. 
You have to. 

380
00:20:14,320 --> 00:20:16,080
You have to want it like you did
on day one. 

381
00:20:16,360 --> 00:20:19,560
I mean talking customers, have 
you dressed any Royals? 

382
00:20:20,120 --> 00:20:23,400
We, we have, we've been, we've 
been very lucky to, to dress 

383
00:20:23,600 --> 00:20:27,480
some Royals. 
And, you know, Catherine has 

384
00:20:27,480 --> 00:20:34,160
been for us an amazing, amazing,
you know, person to, to champion

385
00:20:34,160 --> 00:20:36,320
the brand. 
There's no better person for us 

386
00:20:36,320 --> 00:20:39,040
to do that. 
She's, you know, she's amazing. 

387
00:20:39,040 --> 00:20:43,880
And I suppose what's even more 
wonderful is you can't pay her 

388
00:20:43,880 --> 00:20:46,120
to wear something. 
This, this isn't somebody we've 

389
00:20:46,120 --> 00:20:47,680
just given a big paycheck to 
you. 

390
00:20:47,760 --> 00:20:51,840
You can't do that. 
So this is, you know, endorsed 

391
00:20:51,840 --> 00:20:56,760
organically, I suppose. 
And internationally, it's 

392
00:20:56,760 --> 00:20:58,640
innocent. 
She wears something and that you

393
00:20:58,640 --> 00:21:01,560
know your website goes green the
whole world. 

394
00:21:02,320 --> 00:21:04,880
Well, congratulations. 
Congratulations. 

395
00:21:05,240 --> 00:21:09,640
Now today we're going on a style
journey, your style journey. 

396
00:21:10,320 --> 00:21:11,520
Tell me about what you're 
wearing. 

397
00:21:12,040 --> 00:21:17,360
So Oh well, I'm wearing one of 
our new tweeds, actually, and a 

398
00:21:17,440 --> 00:21:21,480
sort of oversized blazer, shirt 
and tie, which I love, I love. 

399
00:21:21,480 --> 00:21:23,280
I'm really into the suiting at 
the moment. 

400
00:21:23,280 --> 00:21:27,720
You know, female empowerment, 
one of our new skirts. 

401
00:21:27,720 --> 00:21:31,280
So you know, I am into the the 
suiting, how we mix it up, how 

402
00:21:31,280 --> 00:21:34,560
we pair it with shirts, three 
piece suit, four piece suit. 

403
00:21:35,160 --> 00:21:38,560
I I'm really, you know, for the 
last few years I've been 

404
00:21:39,080 --> 00:21:42,400
championing this look and 
leaning into that. 

405
00:21:42,560 --> 00:21:45,400
I mean you, you are your own 
best ambassador. 

406
00:21:45,400 --> 00:21:49,760
I mean, I always think of you at
in fact, you were featured 

407
00:21:49,760 --> 00:21:54,520
highly on my Friday night 
fashion episode on Cheltenham 

408
00:21:54,520 --> 00:21:56,120
races. 
Oh, fantastic. 

409
00:21:56,360 --> 00:22:01,920
And as the woman who totally 
owned the the Cheltenham races 

410
00:22:01,920 --> 00:22:03,440
look. 
Oh, thank you. 

411
00:22:04,080 --> 00:22:10,600
No, no, I I just think you, you 
understand country and rural 

412
00:22:10,600 --> 00:22:14,240
clothing so well. 
Yeah, it's it's lovely to be 

413
00:22:14,240 --> 00:22:18,360
able to give it that, that sort 
of, you know, that fashion twist

414
00:22:18,360 --> 00:22:20,280
really. 
And to take these fabrics that 

415
00:22:20,280 --> 00:22:24,440
are very rural, like this fabric
is very rural, but turn it into 

416
00:22:24,440 --> 00:22:28,600
something that actually is, you 
know, on a different block that 

417
00:22:28,600 --> 00:22:31,160
those, you know, maybe more 
fashion fits or whatever that 

418
00:22:31,160 --> 00:22:34,480
that might look like. 
But but yeah, what's been lovely

419
00:22:34,480 --> 00:22:38,040
is seeing women emulate and feel
confident enough to say, yeah, 

420
00:22:38,040 --> 00:22:40,480
I'm going to wear a shirt and 
tie and a three piece suit and, 

421
00:22:40,480 --> 00:22:43,480
and to think, oh, can I do that?
Can I do it? 

422
00:22:43,480 --> 00:22:45,360
And then I see them at 
Cheltenham and they've gone for,

423
00:22:45,720 --> 00:22:48,320
you know, the pink houndstooth 
and they go for the three piece 

424
00:22:48,320 --> 00:22:49,840
suit. 
And I think, yeah, that's great.

425
00:22:49,840 --> 00:22:52,400
That's that's fantastic to see 
that. 

426
00:22:52,440 --> 00:22:55,200
Now, you grew up in Suffolk? 
I did. 

427
00:22:55,200 --> 00:22:57,600
Talking rural, Yeah. 
Were you running around in a 

428
00:22:57,600 --> 00:23:00,080
Barber and Wellies? 
I was, yeah, in a chicken run 

429
00:23:00,080 --> 00:23:01,720
mainly. 
I was very shy. 

430
00:23:01,760 --> 00:23:05,800
I I didn't really socialize at 
all till I was about 15. 

431
00:23:05,920 --> 00:23:09,320
And were you customizing any of 
your country clothes at that 

432
00:23:09,320 --> 00:23:10,400
point? 
Not at all. 

433
00:23:10,400 --> 00:23:11,760
You were just taking them. 
I was. 

434
00:23:11,760 --> 00:23:14,800
Just on the farm riding. 
I was obsessed with horses. 

435
00:23:14,800 --> 00:23:17,880
All I did was riding. 
That was it. 

436
00:23:17,880 --> 00:23:20,680
I just couldn't imagine why 
anyone would want to do anything

437
00:23:20,680 --> 00:23:23,160
other than be at home. 
With a horse with a. 

438
00:23:23,160 --> 00:23:28,120
Horse I just did not want to 
know about parties and my, my 

439
00:23:28,120 --> 00:23:30,040
mum used to come and say, oh, 
and so and so is having a 

440
00:23:30,040 --> 00:23:32,240
birthday party. 
I think I don't have time for 

441
00:23:32,240 --> 00:23:33,560
that. 
I've got my own schedule. 

442
00:23:33,560 --> 00:23:36,120
I've you know, I've got 
competition here. 

443
00:23:36,400 --> 00:23:38,040
I'm you know, I'm no, I don't 
have time. 

444
00:23:38,040 --> 00:23:42,200
I've got my own schedule. 
And then, you know, probably 

445
00:23:42,200 --> 00:23:45,560
luckily for them, by the time I 
was 16, I did, you know, I did 

446
00:23:45,560 --> 00:23:47,640
become more confident, 
gregarious and I changed a 

447
00:23:47,640 --> 00:23:50,120
little bit. 
But but yes, I was a really 

448
00:23:50,480 --> 00:23:53,080
homebody. 
I had a, you know, the farm was 

449
00:23:53,080 --> 00:23:55,120
wonderful, a very free 
childhood. 

450
00:23:55,800 --> 00:23:58,840
I sort of set my own agendas. 
I had, I was lucky enough to 

451
00:23:58,840 --> 00:24:02,040
have a pony, but if you had a 
pony, you were doing everything.

452
00:24:02,480 --> 00:24:04,760
Get the pony in the trailer. 
Remember it well. 

453
00:24:04,960 --> 00:24:07,320
You know, I'll take you to the 
show, but you're doing it. 

454
00:24:07,400 --> 00:24:11,480
Get the pony in the trailer. 
Jade and I ran it like a, you 

455
00:24:11,480 --> 00:24:13,840
know, military operation. 
I was busy. 

456
00:24:13,840 --> 00:24:15,720
It was like, I'm running this 
empire. 

457
00:24:15,920 --> 00:24:17,280
I don't have time for anything 
else. 

458
00:24:17,280 --> 00:24:19,680
You were you were training for 
what you're doing baby. 

459
00:24:19,880 --> 00:24:22,240
Were you very aware of your 
parents style or? 

460
00:24:22,240 --> 00:24:24,920
Was it just like my mum is just 
a style icon? 

461
00:24:25,320 --> 00:24:27,440
And. 
I mean, she's, yeah. 

462
00:24:27,640 --> 00:24:30,080
I mean, does. 
She inspire you now? 

463
00:24:30,160 --> 00:24:32,200
She, she's a constant 
inspiration. 

464
00:24:32,200 --> 00:24:35,200
I mean, she looks like, imagine,
you know, when you take photos 

465
00:24:35,200 --> 00:24:38,240
of people at Pitumo, that's just
her on a Wednesday. 

466
00:24:38,800 --> 00:24:45,320
She is just so flamboyant, so 
stylish, amazing. 

467
00:24:45,320 --> 00:24:47,920
We, we have different styles 
because I suppose I'm probably 

468
00:24:47,920 --> 00:24:51,760
more classic. 
She's very, you know, very 

469
00:24:51,760 --> 00:24:55,880
elaborate but but so stylish. 
I mean, you know, I walk around 

470
00:24:55,880 --> 00:24:57,640
with her and people are stopping
her every 5 minutes. 

471
00:24:57,640 --> 00:25:00,640
I'm just like the bag carrier. 
So when you're designing a 

472
00:25:00,640 --> 00:25:05,520
collection, do you ever think 
about what your mother will 

473
00:25:05,520 --> 00:25:07,720
wear? 
Or indeed, do you ever think I'm

474
00:25:07,720 --> 00:25:12,840
going to do that for Mum or her 
age group? 

475
00:25:13,160 --> 00:25:15,760
So her age group, yes, 
definitely. 

476
00:25:15,760 --> 00:25:18,680
We, you know, that's, that's 
another amazing thing about the 

477
00:25:18,680 --> 00:25:21,280
business and something that 
I've, when we talk about who 

478
00:25:21,280 --> 00:25:25,040
inspires you? 
And I look at Ralph Lauren's age

479
00:25:25,120 --> 00:25:31,280
span, his customer span, you 
know, from nought to 90 and, and

480
00:25:31,280 --> 00:25:34,600
we are now achieving that. 
So I, you know, we had a lady in

481
00:25:34,600 --> 00:25:37,920
last week, 92nd birthday buying 
a trench coat. 

482
00:25:38,080 --> 00:25:41,040
She was with her daughter who's 
with her daughter and they're 

483
00:25:41,040 --> 00:25:43,400
all in it and that is just 
wonderful. 

484
00:25:43,400 --> 00:25:46,880
So yes, for her age group, not 
that she's 92 because she killed

485
00:25:46,880 --> 00:25:49,360
me for that. 
She isn't, she is very 

486
00:25:49,360 --> 00:25:52,120
flamboyant. 
I mean, you know, I would 

487
00:25:52,360 --> 00:25:56,280
probably be making her bespokes,
IE Oh, there's something in 

488
00:25:56,400 --> 00:26:00,320
Scarlet suede that we're going 
to make her a floor length 

489
00:26:00,320 --> 00:26:03,320
coating. 
So is that commercial? 

490
00:26:03,360 --> 00:26:05,400
No. 
Would I make that for her in a 

491
00:26:05,400 --> 00:26:06,640
bespoke? 
Yes. 

492
00:26:07,280 --> 00:26:10,040
Or would she customise it in a 
way that makes it for her? 

493
00:26:10,040 --> 00:26:12,360
But she isn't my target 
customer. 

494
00:26:12,560 --> 00:26:16,680
She's very unusual in the best 
way possible. 

495
00:26:17,720 --> 00:26:21,560
I mean, we've talked about the 
inspiration behind Holland 

496
00:26:21,560 --> 00:26:25,560
Cooper and that you in a way 
really designed for yourself. 

497
00:26:26,200 --> 00:26:31,480
How would you say your style is 
evolving and therefore the style

498
00:26:31,480 --> 00:26:32,880
of the brand evolving? 
I. 

499
00:26:33,800 --> 00:26:35,200
Think it's an interesting 
question. 

500
00:26:35,200 --> 00:26:38,920
I think that the brand has grown
up with me and, and you know, as

501
00:26:38,960 --> 00:26:44,400
I've got older, you know, 
possibly see more of the world 

502
00:26:44,400 --> 00:26:48,280
become more sophisticated maybe 
that I'm able to introduce that 

503
00:26:48,280 --> 00:26:52,120
into the business. 
And I think as you get older 

504
00:26:52,120 --> 00:26:55,000
you, you your style does change 
a bit. 

505
00:26:55,480 --> 00:26:59,800
But I think what we've been able
to do is, is can keep hold of 

506
00:26:59,800 --> 00:27:02,080
the age span. 
So what we haven't done is, 

507
00:27:02,440 --> 00:27:05,000
which is interesting is the 
customer just stay with me and 

508
00:27:05,000 --> 00:27:07,200
we're all the same age. 
Actually what I've been able to 

509
00:27:07,200 --> 00:27:12,760
do is get a broader age range by
me seeing more of the world 

510
00:27:12,760 --> 00:27:15,960
expanding who I am understanding
more about the breadth of the 

511
00:27:15,960 --> 00:27:17,880
customer. 
But I do think if you create a 

512
00:27:17,880 --> 00:27:21,840
classic product, it does appeal 
to multiple ages. 

513
00:27:21,880 --> 00:27:25,000
You know, it's not alienating 
people, it's not frightening. 

514
00:27:25,000 --> 00:27:28,520
It's it's actually an investment
piece, a classic, something to 

515
00:27:28,520 --> 00:27:33,120
be celebrated. 
Which piece in the collection 

516
00:27:33,120 --> 00:27:37,000
would you say is the most iconic
Holland Cooper piece? 

517
00:27:37,200 --> 00:27:40,680
The trench coat, yeah, it is by 
far. 

518
00:27:40,680 --> 00:27:43,320
I mean, it's, I always say to 
people, if you're going to buy a

519
00:27:43,320 --> 00:27:47,720
piece, it's that we do it in 
maybe 30 different fabrications,

520
00:27:47,720 --> 00:27:50,480
maybe more alongside a full 
bespoke collection. 

521
00:27:50,480 --> 00:27:55,960
So you could choose from 1000 
swatches and it's beautiful. 

522
00:27:55,960 --> 00:27:58,400
We can make it super long. 
You can have it floor length. 

523
00:27:58,480 --> 00:28:02,880
I mean, they're, they're just, 
I, I think so classic, so 

524
00:28:02,880 --> 00:28:05,320
elegant. 
And I remember when Catherine 

525
00:28:05,320 --> 00:28:09,520
wore it for a premiere and she 
wore the tartan with some court 

526
00:28:09,520 --> 00:28:11,680
shoes and it was done up. 
So it was just the trench coat 

527
00:28:11,680 --> 00:28:13,760
really. 
And it, and it was, it was the 

528
00:28:13,760 --> 00:28:17,200
outfit and it, that's what I 
would say the magic of those 

529
00:28:17,200 --> 00:28:19,240
coats are is you can go to 
Cheltenham and it doesn't really

530
00:28:19,240 --> 00:28:21,840
matter what's underneath because
that is doing the job for you 

531
00:28:23,040 --> 00:28:24,720
and they, they are. 
An outfit in. 

532
00:28:24,720 --> 00:28:28,920
Won't they are and they are, you
know, so many customers say to 

533
00:28:28,920 --> 00:28:30,080
me, oh, and I wore the trench 
coat. 

534
00:28:30,080 --> 00:28:31,600
I had so many people stopping 
me. 

535
00:28:31,600 --> 00:28:34,360
And and that's lovely, isn't it?
To create something where, you 

536
00:28:34,360 --> 00:28:36,200
know, you're being stopped or 
somebody's saying to you, oh, 

537
00:28:36,200 --> 00:28:38,520
wow, oh, you know, where's that 
from? 

538
00:28:38,520 --> 00:28:39,840
And that's lovely. 
And it's lovely. 

539
00:28:39,840 --> 00:28:42,360
They want to tell me that that's
that's so nice. 

540
00:28:42,600 --> 00:28:47,000
Do you have a style icon? 
Not, not really, I suppose, back

541
00:28:47,000 --> 00:28:49,680
to my mum, you know, I've 
always, I've always appreciated 

542
00:28:49,680 --> 00:28:55,040
and, and loved how she dresses 
up no matter what, you know, 

543
00:28:55,040 --> 00:28:58,440
there doesn't matter if there's 
an occasion, she's always so 

544
00:28:58,440 --> 00:29:02,600
stylish, so glamorous. 
And I, I love that about her. 

545
00:29:02,600 --> 00:29:04,960
And I suppose in a different 
way, I've translated that when 

546
00:29:04,960 --> 00:29:07,000
I'm talking about the shirt and 
tie, I'm talking about let's, 

547
00:29:07,000 --> 00:29:09,440
let's, let's empower ourselves 
with clothes. 

548
00:29:09,440 --> 00:29:11,840
Let's dress up, let's celebrate 
doing that. 

549
00:29:11,840 --> 00:29:14,440
Let's not let's not disregard 
that. 

550
00:29:14,440 --> 00:29:18,160
You know, I'm a big believer in 
if I've got a big meeting, I, I 

551
00:29:18,200 --> 00:29:23,720
will use clothes to help the 
persona of feeling Yes, I can do

552
00:29:23,720 --> 00:29:26,680
this Yes, I've got that big 
meeting and I'm I'm a big 

553
00:29:26,680 --> 00:29:28,880
believer in that clothes can 
transform your. 

554
00:29:29,440 --> 00:29:31,160
Totally. 
Feeling and I watch it when 

555
00:29:31,160 --> 00:29:33,200
people come into the boutique, 
maybe they've had a difficult 

556
00:29:33,200 --> 00:29:37,200
time, they're feeling down and 
they come out like a new person,

557
00:29:37,200 --> 00:29:40,320
like it's therapy almost. 
Clothes can be that. 

558
00:29:40,880 --> 00:29:44,440
Completely. 
I mean, what do you reach for 

559
00:29:44,440 --> 00:29:49,560
when you are not feeling your 
shiniest best and you just want 

560
00:29:49,560 --> 00:29:53,440
to feel empowered? 
I think a suit do love a suit 

561
00:29:53,680 --> 00:29:55,720
that's probably come through. 
I've probably said that 16 Times

562
00:29:55,720 --> 00:29:57,560
Now. 
But but I think there's 

563
00:29:57,560 --> 00:30:01,160
something about that that you, 
you know, just makes you feel, 

564
00:30:01,160 --> 00:30:03,720
yeah, I can do this. 
You know, get your makeup on, 

565
00:30:03,720 --> 00:30:06,840
get out, get up. 
Because the minute you start 

566
00:30:06,840 --> 00:30:08,800
sort of or I'm not going to do 
that. 

567
00:30:08,800 --> 00:30:11,280
I'm not allowing yourself a get 
out. 

568
00:30:11,840 --> 00:30:14,120
You know, there's many days 
where I think I can't do this. 

569
00:30:14,120 --> 00:30:17,360
It's bloody hard. 
Let's be honest about what a 

570
00:30:17,360 --> 00:30:20,280
journey looked like. 
This looks like it is really 

571
00:30:20,280 --> 00:30:22,280
hard. 
You know there are times when I 

572
00:30:22,280 --> 00:30:26,400
think, can I do this? 
Oh, stop it. 

573
00:30:26,400 --> 00:30:28,200
Well, you. 
There are and I think, you know,

574
00:30:28,200 --> 00:30:30,840
to say that that isn't true 
would be a lie would be to say 

575
00:30:30,840 --> 00:30:33,560
oh, everyday I just think I'm 
wonderful and powerful and I can

576
00:30:33,560 --> 00:30:35,400
do it is absolutely not the 
case. 

577
00:30:35,400 --> 00:30:39,040
It's, well, I think that's 
inspiring and incredibly honest.

578
00:30:39,080 --> 00:30:41,880
It's it's really hard and really
lonely sometimes. 

579
00:30:41,880 --> 00:30:45,440
Yeah, it is slightly lonely it. 
Is and sometimes you think I am.

580
00:30:45,440 --> 00:30:47,160
You know, I'm exhausted. 
I can't do it all. 

581
00:30:47,160 --> 00:30:50,360
Can I do it? 
You know, the difference between

582
00:30:50,360 --> 00:30:54,240
somebody that can then go again 
is being able to reason with 

583
00:30:54,240 --> 00:30:57,480
yourself. 
It's an it's an inner battle, I 

584
00:30:57,480 --> 00:30:59,600
think. 
And you have to be able to dig 

585
00:30:59,600 --> 00:31:02,520
deep and say, right, I'm going 
to deliver this. 

586
00:31:03,320 --> 00:31:06,040
I am going to get it over the 
line one way or another. 

587
00:31:06,400 --> 00:31:08,200
And that's, you know, that's a 
learning curve. 

588
00:31:08,680 --> 00:31:14,200
Where did that grit come from? 
I, I, I guess from my parents, 

589
00:31:14,200 --> 00:31:17,480
you know, they, they both, you 
know, did what they did from 

590
00:31:17,480 --> 00:31:19,440
scratch. 
They both worked really hard. 

591
00:31:19,440 --> 00:31:24,480
They both became, you know, the 
best in what they did. 

592
00:31:24,480 --> 00:31:29,400
And I think I watched them 
deliver that in circumstances in

593
00:31:29,400 --> 00:31:31,400
some areas that were very 
difficult. 

594
00:31:31,800 --> 00:31:37,000
And I thought, right, you know, 
I'm, I, I want to give back to 

595
00:31:37,000 --> 00:31:38,440
that. 
I want to be independent. 

596
00:31:38,440 --> 00:31:41,520
I want, I don't want to be, you 
know, relying on them. 

597
00:31:41,520 --> 00:31:43,760
I've my turn now. 
I've got to take the baton here 

598
00:31:43,760 --> 00:31:48,680
and I've got to deliver this. 
But I do think, again, I've 

599
00:31:48,680 --> 00:31:50,880
worked with many people, I've 
watched many people go on 

600
00:31:50,880 --> 00:31:53,520
different journeys. 
And I think you either do have 

601
00:31:53,520 --> 00:31:56,360
that or you don't. 
I think it's very difficult to 

602
00:31:56,360 --> 00:32:01,760
if you don't have it. 
They cap out at different stages

603
00:32:01,760 --> 00:32:05,960
and they can't dig as deep. 
I've I've learnt that and 

604
00:32:05,960 --> 00:32:08,040
realized that now you are, you 
are different. 

605
00:32:08,040 --> 00:32:11,840
You are, I am different. 
Otherwise you, you know you. 

606
00:32:12,400 --> 00:32:14,680
There are things you can do that
other people can't. 

607
00:32:16,600 --> 00:32:21,160
How would you want someone to 
describe your style DNA in three

608
00:32:21,160 --> 00:32:23,600
words? 
Good question. 

609
00:32:24,000 --> 00:32:29,320
Classic probably would be 1. 
Inspiring might be another one 

610
00:32:29,320 --> 00:32:31,960
because I like to think people 
look at what, you know, what 

611
00:32:31,960 --> 00:32:36,280
we're doing and think, yes, I, I
actually can see myself wearing 

612
00:32:36,280 --> 00:32:40,560
that. 
Timeless, I suppose is the same 

613
00:32:40,560 --> 00:32:45,760
as classic, but maybe a head. 
I suppose traditional would be 

614
00:32:45,760 --> 00:32:48,560
another one. 
You know, I don't I'm not 

615
00:32:48,560 --> 00:32:54,480
looking for that high fashion 
tag, but I think we do have a 

616
00:32:54,480 --> 00:32:57,840
level of inspiration in terms of
our customer looking and and 

617
00:32:58,280 --> 00:33:02,480
finding their way and finding 
their their style within Holland

618
00:33:02,480 --> 00:33:03,920
Cooper. 
And I think that's what people 

619
00:33:03,920 --> 00:33:08,640
have found quite easy to find 
their narrative within our 

620
00:33:08,640 --> 00:33:11,520
storytelling. 
And that's what I've tried to 

621
00:33:11,520 --> 00:33:13,640
create is something that isn't 
frightening and isn't 

622
00:33:13,640 --> 00:33:17,520
intimidating that they can 
easily find their place in and 

623
00:33:17,520 --> 00:33:19,920
then expand their story within 
that. 

624
00:33:19,920 --> 00:33:22,760
So whether it, as you say, 
becomes ski or equestrian or 

625
00:33:22,760 --> 00:33:25,600
country or city, or I'm going to
a big meeting or I'm going to 

626
00:33:25,600 --> 00:33:30,040
number 10 or what is it, we can 
help them within that that 

627
00:33:30,040 --> 00:33:32,440
space. 
And you know, it's been amazing 

628
00:33:32,440 --> 00:33:35,280
to work with lots of powerful 
women actually that are in quite

629
00:33:35,280 --> 00:33:38,800
male dominated environments that
come in and you know, they're 

630
00:33:38,800 --> 00:33:41,760
great CE OS or that you know, 
they're going to amazing things 

631
00:33:41,760 --> 00:33:43,040
and we're dressing them for 
that. 

632
00:33:43,040 --> 00:33:47,560
And that's that for me is, is 
what looks like. 

633
00:33:47,560 --> 00:33:50,520
And that, that gives me the OK, 
we're doing something right 

634
00:33:50,520 --> 00:33:54,320
here. 
And would you say those 3 words 

635
00:33:54,320 --> 00:33:57,320
apply for Holland Cooper as well
as Jade? 

636
00:33:58,800 --> 00:34:03,440
In the most part, yes. 
You know, I do have, you know, I

637
00:34:03,440 --> 00:34:05,280
do love dressing up. 
I love it. 

638
00:34:05,280 --> 00:34:08,280
I love, you know, when we we go 
to events and you know, I do 

639
00:34:08,280 --> 00:34:10,400
want to be really dressy. 
I do want to be glamorous. 

640
00:34:10,400 --> 00:34:13,159
That might be another word that 
ironically maybe isn't 

641
00:34:13,159 --> 00:34:15,400
associated with tweed, but we do
so many other products. 

642
00:34:15,880 --> 00:34:19,280
So our customer is glamorous. 
I think, you know, that would be

643
00:34:19,280 --> 00:34:20,920
a nice word to be associated 
with. 

644
00:34:20,920 --> 00:34:25,560
And I think, you know, we don't 
do evening wear per SE in terms 

645
00:34:25,560 --> 00:34:29,040
of we do items, but I don't do a
full red carpet range. 

646
00:34:29,400 --> 00:34:30,920
Would that be something I'd love
to do? 

647
00:34:30,960 --> 00:34:32,360
Maybe. 
Would it be lovely to 

648
00:34:32,360 --> 00:34:33,960
collaborate with someone on 
that? 

649
00:34:33,960 --> 00:34:39,360
Yes, probably. 
It's an area that we don't do in

650
00:34:39,360 --> 00:34:42,199
any breadth, but it is an area 
that I love. 

651
00:34:42,239 --> 00:34:45,360
I love dressing up. 
Yes, I've seen that. 

652
00:34:45,360 --> 00:34:47,199
Yeah, I love it. 
I mean, you're, you're an 

653
00:34:47,199 --> 00:34:52,159
incredibly polished. 
Human being, you know about 

654
00:34:52,199 --> 00:34:55,440
that. 
Now, I have noticed that your 

655
00:34:55,440 --> 00:34:57,400
collection is quite heavily 
branded. 

656
00:34:57,760 --> 00:35:00,560
Yes. 
And what I would love to know 

657
00:35:00,560 --> 00:35:07,080
what the inspiration for that? 
I think to be honest, in the 

658
00:35:07,080 --> 00:35:09,160
beginning it was just getting 
people to wear my name so that 

659
00:35:09,160 --> 00:35:11,720
they know who I was. 
So as many hoodies as I could 

660
00:35:11,720 --> 00:35:15,440
get out of the door with Holland
Cooper printed 79 times was the 

661
00:35:15,440 --> 00:35:17,480
aim of the game. 
You know, I was like this, this 

662
00:35:17,480 --> 00:35:20,080
is a win because every person 
that's walking around is like a 

663
00:35:20,080 --> 00:35:22,360
billboard. 
I realised the value of that 

664
00:35:22,360 --> 00:35:24,200
very early on. 
So yes, I did the mini skirts. 

665
00:35:24,200 --> 00:35:27,160
The next thing was the hoodies. 
I was embroidering them myself. 

666
00:35:27,440 --> 00:35:29,920
I bought an embroidery machine. 
The next thing I bought was a 

667
00:35:29,920 --> 00:35:32,520
baby monitor because I used to 
run it 24 hours a day. 

668
00:35:32,600 --> 00:35:36,160
So I would have it going on in 
the background and I would run 

669
00:35:36,160 --> 00:35:38,200
the the hoodies through this 
embroidery machine. 

670
00:35:38,200 --> 00:35:41,000
And let me tell you, it was a 
nightmare because some of them 

671
00:35:41,000 --> 00:35:43,920
had, you know, 15 areas I was 
embroidering. 

672
00:35:43,920 --> 00:35:46,840
And then the last bit, the hood,
you know, it would feed itself 

673
00:35:46,840 --> 00:35:50,600
into the embroidery machine. 
And I would think this cannot 

674
00:35:50,600 --> 00:35:54,360
be, this cannot be anyway. 
So you know, the branding was 

675
00:35:54,360 --> 00:35:58,360
something I wanted from the 
beginning and that is still with

676
00:35:58,360 --> 00:35:59,640
us. 
We still do casual wear. 

677
00:36:00,120 --> 00:36:04,320
You know, the the first time I 
started to actually brand the 

678
00:36:04,320 --> 00:36:07,840
tweed product was relatively 
recently because all of that was

679
00:36:07,840 --> 00:36:09,600
just the gold buttons. 
There was no branding on there 

680
00:36:09,600 --> 00:36:11,920
at all. 
I put the HD on the back of the 

681
00:36:11,920 --> 00:36:15,960
trench coat and you know, as 
that started to become more 

682
00:36:15,960 --> 00:36:19,560
successful and the bigger we 
became, the more people want the

683
00:36:19,560 --> 00:36:22,080
HC on there. 
So, you know, of course we have 

684
00:36:22,080 --> 00:36:24,560
some clients that don't want 
branding and that's, you know, 

685
00:36:24,560 --> 00:36:26,240
we do do product like that the 
knit way. 

686
00:36:26,240 --> 00:36:27,280
A lot of it doesn't have 
branding. 

687
00:36:27,280 --> 00:36:30,360
It's just the gold button. 
So we have a balance there. 

688
00:36:30,360 --> 00:36:33,520
But of course, there's nothing 
better than having your brand 

689
00:36:33,520 --> 00:36:38,040
name on somebody that's, you 
know, and 15 times the boot, the

690
00:36:38,040 --> 00:36:40,880
bag, the, the, you know, the 
trench coat, the hat. 

691
00:36:41,480 --> 00:36:43,760
Oh, it's wonderful. 
It's how many things can I put 

692
00:36:43,760 --> 00:36:46,480
on you with branding? 
That's a win for me. 

693
00:36:46,480 --> 00:36:49,840
So, you know, I thought that 
absolutely is, you know, I am, I

694
00:36:49,840 --> 00:36:53,000
am, I like to think a branding 
machine. 

695
00:36:53,160 --> 00:36:57,880
It strikes me that Cheltenham 
Races is sort of the pinnacle 

696
00:36:58,240 --> 00:37:05,360
for Holland Cooper marketing. 
How do you plan your personal 

697
00:37:05,360 --> 00:37:09,560
looks for the races? 
Much more last minute than you 

698
00:37:09,560 --> 00:37:11,640
think. 
It's which drives everybody 

699
00:37:11,640 --> 00:37:15,000
demented. 
I think often, you know, when I 

700
00:37:15,000 --> 00:37:18,160
did the shirt and tie two years 
ago, that only really came to me

701
00:37:18,160 --> 00:37:21,040
the morning of the event. 
I just thought, oh, I'm, I think

702
00:37:21,040 --> 00:37:22,640
we're just going to wear a shirt
and tie today. 

703
00:37:22,640 --> 00:37:24,760
And it was a bit, I think 
everyone thought, oh, wow, 

704
00:37:24,800 --> 00:37:28,120
that's quite, quite weird. 
And I did it. 

705
00:37:28,360 --> 00:37:32,440
But it sometimes I work really 
well under pressure and I do my 

706
00:37:32,440 --> 00:37:35,160
best things under pressure, 
which is difficult when you get 

707
00:37:35,160 --> 00:37:37,560
bigger because everyone wants to
know in lead times what are we 

708
00:37:37,560 --> 00:37:39,240
wearing and gearing it up for 
the website. 

709
00:37:39,240 --> 00:37:40,600
But it just becomes a running 
joke now. 

710
00:37:40,600 --> 00:37:42,560
I think that everyone's like, 
oh, what you wearing Jade? 

711
00:37:42,560 --> 00:37:44,560
Oh yeah, we won't know. 
And you'll change it last 

712
00:37:44,560 --> 00:37:46,000
minute. 
But you had the tie in the 

713
00:37:46,000 --> 00:37:48,680
collection already. 
No, just one of Julian's ties. 

714
00:37:49,040 --> 00:37:50,800
He doesn't really wear ties. 
I just went, oh, have you got a 

715
00:37:50,800 --> 00:37:53,680
tie kicking around? 
Oh, yeah, yeah, I've got this 

716
00:37:53,680 --> 00:37:54,280
old tie. 
It's. 

717
00:37:54,280 --> 00:37:57,600
Become proper signature. 
Anonymous with us now, the 

718
00:37:57,600 --> 00:38:01,240
seating, but at the time I think
it was quite, quite like, oh 

719
00:38:01,240 --> 00:38:05,280
wow, that's a bit wild. 
But actually it's been great 

720
00:38:05,280 --> 00:38:08,680
because it's, you know, it's 
really taken off and that seems 

721
00:38:08,680 --> 00:38:12,200
to be a thing now. 
Yeah, it's proper of the moment.

722
00:38:12,200 --> 00:38:15,280
Yeah. 
Thing you married Julian in 

723
00:38:15,280 --> 00:38:18,000
2018. 
Can you tell me about your 

724
00:38:18,000 --> 00:38:24,960
wedding dress or dresses? 
Yes, the only one and we worked 

725
00:38:24,960 --> 00:38:31,720
with an amazing designer. 
Now we as in you and. 

726
00:38:31,960 --> 00:38:33,680
No, just just just me. 
Just me. 

727
00:38:33,680 --> 00:38:34,800
Yeah. 
No, he didn't see the dress, 

728
00:38:34,800 --> 00:38:36,520
which was weird for him because 
he loved me. 

729
00:38:36,520 --> 00:38:39,320
Like he, like me as a control 
freak, wants to see everything. 

730
00:38:39,760 --> 00:38:43,440
Did he feed you in? 
Any ideas as to what he? 

731
00:38:43,640 --> 00:38:46,160
Expected. 
No, no, it was me and my mum. 

732
00:38:46,160 --> 00:38:49,320
We went there and and. 
Where? 

733
00:38:49,680 --> 00:38:53,400
We went to Browns, actually, and
then they, they had this design 

734
00:38:53,400 --> 00:38:56,520
and I'd seen some of the pieces 
before. 

735
00:38:56,520 --> 00:38:59,440
Gali Lahal, they've got the 
beautiful collection, very sort 

736
00:38:59,440 --> 00:39:03,440
of feminine. 
I knew what I wanted to create 

737
00:39:03,640 --> 00:39:07,320
roughly and they were good 
enough to work with me to, to 

738
00:39:07,320 --> 00:39:09,400
make it happen. 
And, you know, I wanted the 

739
00:39:09,400 --> 00:39:13,520
train much longer. 
I wanted the back, yeah. 

740
00:39:14,560 --> 00:39:16,360
And I wanted that really high 
neck. 

741
00:39:17,200 --> 00:39:19,600
So I was, you know, I, I, I 
loved it. 

742
00:39:19,600 --> 00:39:21,560
I sadly, we sort of only wear 
these things once. 

743
00:39:21,560 --> 00:39:25,160
It's just, and it's just sitting
there now, but hopefully, you 

744
00:39:25,160 --> 00:39:27,480
know, my daughter might wear it 
at some point or something might

745
00:39:27,480 --> 00:39:29,120
happen to it. 
But they sort of just sit there,

746
00:39:29,120 --> 00:39:33,040
don't they, as these things. 
But it was very beautiful and 

747
00:39:33,040 --> 00:39:37,160
the train was stunning and it 
had got these sort of sheer 

748
00:39:37,160 --> 00:39:39,560
sequins and that we had 
candlelight in the church. 

749
00:39:39,560 --> 00:39:41,640
So it just picked up the lie. 
It was beautiful. 

750
00:39:41,640 --> 00:39:42,560
Twinkled. 
Yeah. 

751
00:39:42,640 --> 00:39:45,240
Yeah, it looked. 
Absolutely you looked. 

752
00:39:45,360 --> 00:39:48,320
Oh, thank you. 
Can we talk about bags? 

753
00:39:48,320 --> 00:39:53,000
Because when you're not coating 
around a Holland Cooper bag, 

754
00:39:53,000 --> 00:39:54,160
Yeah. 
What are you? 

755
00:39:54,160 --> 00:39:56,840
What are you carrying? 
What am I carrying? 

756
00:39:56,840 --> 00:40:02,120
I, I, I do, I, I'm very lucky to
have an Hermes Birkin, which is,

757
00:40:02,120 --> 00:40:06,200
is beautiful. 
And you know, when I managed to 

758
00:40:06,360 --> 00:40:07,920
think, right, I'm going to 
invest in one of these. 

759
00:40:07,920 --> 00:40:09,960
That was a big moment for me, I 
think sometimes. 

760
00:40:11,640 --> 00:40:14,360
You know, I will set my sights 
on things and it will be a bit 

761
00:40:14,360 --> 00:40:17,000
of a milestone, right? 
I'll set myself a a goal. 

762
00:40:17,000 --> 00:40:20,280
If I do that and achieve that, 
then I can buy myself this or 

763
00:40:20,280 --> 00:40:23,600
sort of play that game of I. 
Think it's really healthy to 

764
00:40:23,600 --> 00:40:25,840
have, Yeah, Ward. 
Exactly. 

765
00:40:25,840 --> 00:40:27,040
Pieces. 
Exactly. 

766
00:40:27,040 --> 00:40:30,080
And and then for me, they almost
mean more than just I bought a 

767
00:40:30,080 --> 00:40:32,440
bag, you know, because I think, 
Oh yeah, when I did that, I 

768
00:40:32,440 --> 00:40:36,200
bought that. 
I love Chanel. 

769
00:40:36,280 --> 00:40:38,600
I've got, you know, a collection
of vintage pieces, which are 

770
00:40:38,600 --> 00:40:40,640
lovely. 
I do love the vintage products 

771
00:40:40,640 --> 00:40:44,920
because I think A, they're more 
unusual, B, the make of them I 

772
00:40:44,920 --> 00:40:49,440
think is gorgeous. 
So probably one of those, one of

773
00:40:49,440 --> 00:40:51,960
those two St. 
Laurent, another one beautiful 

774
00:40:51,960 --> 00:40:53,960
and. 
When you're not wearing Holland 

775
00:40:53,960 --> 00:40:57,800
Cooper, who are you? 
Wearing probably saint-laurent 

776
00:40:57,800 --> 00:40:59,920
Celine. 
Quite classic. 

777
00:41:01,880 --> 00:41:06,960
Those would be the Dior maybe. 
And then kicking around in in 

778
00:41:06,960 --> 00:41:10,280
Zara, probably. 
But percentage of the time? 

779
00:41:10,800 --> 00:41:16,360
In Holland Cooper, 98% other 
than I, if I the only product 

780
00:41:16,360 --> 00:41:19,000
category that we don't do enough
of yet is evening wear. 

781
00:41:19,560 --> 00:41:22,240
So that's when I would go into 
that realm. 

782
00:41:22,640 --> 00:41:27,840
Now day-to-day, you know, I I've
created product I want to wear. 

783
00:41:27,840 --> 00:41:30,120
That's a sign for me. 
If I wasn't, and that would be 

784
00:41:30,120 --> 00:41:32,480
for me a problem because I'd be 
thinking, why am I not wearing? 

785
00:41:32,640 --> 00:41:34,200
Yeah, why am I not wearing what 
I'm doing? 

786
00:41:34,200 --> 00:41:35,920
I'm not then doing it well 
enough. 

787
00:41:36,280 --> 00:41:39,800
Yeah, I mean, you're in front of
the camera a lot. 

788
00:41:40,280 --> 00:41:44,400
Does that make you body aware? 
More body aware. 

789
00:41:46,920 --> 00:41:49,480
Look, I think we're all aware of
our appearance. 

790
00:41:49,480 --> 00:41:51,760
We, you know, I couldn't say 
that I'm not. 

791
00:41:51,760 --> 00:41:58,000
I think, you know, we, we do. 
I do have a persona on the 

792
00:41:58,000 --> 00:42:00,120
camera. 
You know, I probably should let 

793
00:42:00,120 --> 00:42:01,800
my guard down a bit more than I 
do. 

794
00:42:01,800 --> 00:42:04,280
We're probably all a bit of a 
culprit for that. 

795
00:42:04,280 --> 00:42:08,320
But in terms of body aware, do I
do dieting any of that? 

796
00:42:08,440 --> 00:42:12,720
No, I'm just, I guess I'm just 
work it off. 

797
00:42:12,720 --> 00:42:14,440
I'm not sure. 
Every day I have the same lunch 

798
00:42:14,440 --> 00:42:16,680
I have for two years. 
I have spaghetti Bolognese every

799
00:42:16,680 --> 00:42:19,800
day at midday without fail every
day. 

800
00:42:19,920 --> 00:42:23,840
Now, the folks at Zoe would not 
be impressed with that, no. 

801
00:42:24,200 --> 00:42:26,040
But that's what I have every 
single day. 

802
00:42:26,040 --> 00:42:28,680
Generally I change my lunch 
after like 2 years. 

803
00:42:29,000 --> 00:42:32,040
But I just chop out as many 
decisions as I that I don't have

804
00:42:32,040 --> 00:42:34,400
to make. 
So I I will just chop things out

805
00:42:34,400 --> 00:42:35,760
that I can't think about in the 
day. 

806
00:42:35,760 --> 00:42:41,080
So food is 1, you know, 
day-to-day I will often wear 

807
00:42:41,080 --> 00:42:43,400
like the same role next. 
So I just don't have to think. 

808
00:42:43,400 --> 00:42:45,280
There's only so many decisions 
you can make in a day. 

809
00:42:45,280 --> 00:42:47,200
I was going to say, do you have 
a work uniform? 

810
00:42:47,200 --> 00:42:49,640
Yeah. 
And what is work? 

811
00:42:49,640 --> 00:42:54,360
Black roll neck either black 
roll neck sort of two piece suit

812
00:42:54,440 --> 00:42:57,120
easy or black roll neck pair of 
jeans coat. 

813
00:42:57,120 --> 00:43:02,160
But again, you can't layer on up
peripheral decisions that you 

814
00:43:02,160 --> 00:43:05,000
just you only have so much 
capacity as a human being. 

815
00:43:05,000 --> 00:43:07,520
You have to realise that very. 
Quickly, and particularly as a 

816
00:43:07,560 --> 00:43:12,680
creative I, I think it's just so
much easier just to have a 

817
00:43:12,680 --> 00:43:16,800
lovely almost blank canvas so 
that you're not worrying about 

818
00:43:17,240 --> 00:43:20,320
you. 
You can just go in and do your 

819
00:43:20,320 --> 00:43:22,400
thing. 
Very I, you know, I think like 

820
00:43:22,400 --> 00:43:24,400
you're worried, say all black is
a very chic look. 

821
00:43:24,400 --> 00:43:26,680
You can't go wrong. 
I think black roll neck, black 

822
00:43:26,680 --> 00:43:28,800
suit it, it's just it's 
timeless. 

823
00:43:29,240 --> 00:43:31,880
So if I'm in a muddle or a 
hurry, I think right, I'll just 

824
00:43:31,880 --> 00:43:33,360
put that on. 
I know that's going to be safe. 

825
00:43:33,360 --> 00:43:36,040
Look good and look professional.
We'll be okay, yeah. 

826
00:43:37,240 --> 00:43:41,080
Let's talk about hair, makeup 
and manicures. 

827
00:43:41,280 --> 00:43:44,080
OK, Your approach to all of the 
above. 

828
00:43:44,560 --> 00:43:47,080
Wear it and have your nails 
done. 

829
00:43:47,080 --> 00:43:50,120
I mean, you know, I that is one 
thing that I think, you know, I 

830
00:43:50,120 --> 00:43:52,040
couldn't live without having my 
nails done. 

831
00:43:52,040 --> 00:43:55,640
I just that to me would be a 
real problem. 

832
00:43:57,480 --> 00:43:58,480
Longer. 
Shorter. 

833
00:43:58,480 --> 00:44:02,440
Down then. 
I I think I bought stick on ones

834
00:44:02,440 --> 00:44:06,080
from the Internet, which look 
great by the way, until they 

835
00:44:06,080 --> 00:44:09,760
keep popping off. 
But you know, nails is a big 

836
00:44:09,760 --> 00:44:12,200
thing. 
Whether I go long or short 

837
00:44:12,200 --> 00:44:13,480
depends on how I'm feeling on 
the day. 

838
00:44:13,480 --> 00:44:18,280
But I do think to look polished,
you need to have, you know, it 

839
00:44:18,280 --> 00:44:20,960
is something I look at. 
You just go to on somebody. 

840
00:44:21,040 --> 00:44:24,760
I don't know why it just is. 
So I think, you know, good, good

841
00:44:24,760 --> 00:44:27,240
nails is important hair and 
makeup. 

842
00:44:27,240 --> 00:44:30,240
I tend to wear my hair up a lot 
because I just think I don't 

843
00:44:30,240 --> 00:44:32,880
have time in the day for it to 
be in annoying. 

844
00:44:32,880 --> 00:44:36,160
So I tend to put it up a lot. 
And you know, when I'm doing 

845
00:44:36,160 --> 00:44:38,320
events, the lady that does my 
hair is always like, Oh, should 

846
00:44:38,320 --> 00:44:40,440
we try a different style? 
Jade and I and she's just 

847
00:44:40,440 --> 00:44:43,360
laughing because she knows it's 
centre parting ponytail every 

848
00:44:43,360 --> 00:44:46,560
time because again, I haven't 
probably had time to think about

849
00:44:46,560 --> 00:44:48,280
it. 
I'm just just do the same. 

850
00:44:48,280 --> 00:44:53,840
I just, it's one less decision 
and then make up, you know, yes,

851
00:44:53,960 --> 00:44:56,400
if I'm going somewhere, I will 
put more makeup on than if I'm 

852
00:44:56,400 --> 00:44:58,720
not. 
But when I'm at home, you know, 

853
00:44:58,720 --> 00:45:01,720
I'm just with the kids I'm 
rocking about, no makeup on. 

854
00:45:02,000 --> 00:45:04,400
So what's stay at home, chill 
out, Jade wearing? 

855
00:45:05,080 --> 00:45:08,400
Pair of jeans and and A and a 
nice cosy role Neck probably. 

856
00:45:08,480 --> 00:45:11,680
And always Holland Cooper. 
Yeah, I know. 

857
00:45:11,720 --> 00:45:13,680
That sounds really cliche. 
Doesn't it? 

858
00:45:13,680 --> 00:45:16,280
But it is, yeah. 
I mean, you're endorsing your. 

859
00:45:16,320 --> 00:45:17,960
Your. 
Own My whole wardrobe is Holland

860
00:45:17,960 --> 00:45:21,720
Cooper so so. 
Date night Jade is wearing. 

861
00:45:22,240 --> 00:45:23,400
It depends how dressy we're 
going. 

862
00:45:23,800 --> 00:45:25,640
You know, if we're really 
dressy, I'm probably wearing 

863
00:45:25,640 --> 00:45:29,320
something not Holland Cooper. 
We have although brought out an 

864
00:45:29,320 --> 00:45:31,200
evening dress, which is a secret
one, which is beautiful. 

865
00:45:31,200 --> 00:45:32,480
It's allowed, allowed some of 
that. 

866
00:45:32,480 --> 00:45:36,840
But no, I, you know, again, I've
got some some beautiful pieces 

867
00:45:36,840 --> 00:45:39,480
that that's evening wear. 
But if it's if it's smart 

868
00:45:39,480 --> 00:45:41,080
casual, I'll be in Holland 
Cooper. 

869
00:45:41,080 --> 00:45:44,000
Do you? 
Have one item of clothing that 

870
00:45:44,000 --> 00:45:48,160
means the most to you. 
No, probably not, I don't. 

871
00:45:48,240 --> 00:45:50,920
Jewellery, yes, we are wedding 
rings probably, but but 

872
00:45:51,320 --> 00:45:56,520
clothing, you know, I've got 
some beautiful pieces that I 

873
00:45:56,520 --> 00:46:00,240
love, but is the one item that I
think, oh gosh, this is the one 

874
00:46:00,240 --> 00:46:03,480
item maybe my wedding dress 
really sentimental like that. 

875
00:46:03,520 --> 00:46:06,280
And is that all beautifully? 
Yeah, boxed. 

876
00:46:06,280 --> 00:46:07,800
Up. 
Yeah, it is. 

877
00:46:08,080 --> 00:46:10,440
I, I, I, you know, sometimes I'm
just around. 

878
00:46:10,440 --> 00:46:11,760
I think I'm just going to have a
look at it. 

879
00:46:12,280 --> 00:46:13,840
Oh, how lovely. 
Yeah, I love it. 

880
00:46:13,840 --> 00:46:16,000
It's yeah, it brings back so 
many nice memories. 

881
00:46:16,640 --> 00:46:19,320
Now, you obviously lead an 
incredibly busy life. 

882
00:46:19,320 --> 00:46:22,160
Is your wardrobe phenomenally 
organized? 

883
00:46:22,480 --> 00:46:25,280
Try to be. 
Yeah, I am very organized. 

884
00:46:25,360 --> 00:46:26,760
I've been. 
Used a stylist? 

885
00:46:27,720 --> 00:46:31,360
No, no, you're your own Yeah, 
stylist. 

886
00:46:31,440 --> 00:46:34,360
Yeah, that's something I, I, you
know, again, it comes to me in 

887
00:46:34,360 --> 00:46:36,640
the moment, generally last 
minute. 

888
00:46:36,640 --> 00:46:40,800
But, you know, I like to be in 
control of my own image. 

889
00:46:40,800 --> 00:46:43,160
I feel like I'm quite clear 
about what that looks like. 

890
00:46:43,400 --> 00:46:46,880
But organization, I cannot cope 
with things that aren't 

891
00:46:46,880 --> 00:46:49,240
organized. 
And the older I get, the worse 

892
00:46:49,240 --> 00:46:52,200
it becomes. 
And the more I'm doing, the 

893
00:46:52,200 --> 00:46:55,160
worse it becomes. 
And I have to try and manage 

894
00:46:55,160 --> 00:46:58,560
that. 
And if you're dressing for 

895
00:46:58,560 --> 00:47:03,200
something and you're 100% sure 
of what you're putting on, whose

896
00:47:03,200 --> 00:47:06,360
opinion do you trust most, 
Julian? 

897
00:47:07,440 --> 00:47:09,120
He's brilliant at decision 
making. 

898
00:47:09,120 --> 00:47:11,440
It's wonderful. 
It's great to shop with. 

899
00:47:11,600 --> 00:47:15,040
He's great. 
He he is a brilliant person. 

900
00:47:15,040 --> 00:47:17,160
As a sense check, there's no 
arming and R Ring. 

901
00:47:17,320 --> 00:47:20,040
Thank God. 
He's just like, yes, no. 

902
00:47:21,040 --> 00:47:24,880
Great Navy role, net Navy coach.
Get that Navy cashmere jump 

903
00:47:24,880 --> 00:47:26,000
jacket on. 
Which one? 

904
00:47:26,000 --> 00:47:29,400
There's 30. 
No, he's he is brilliant at, at 

905
00:47:29,400 --> 00:47:31,200
being my son's check. 
Yeah. 

906
00:47:32,360 --> 00:47:34,600
Do you think you had a worst 
fashion moment? 

907
00:47:35,600 --> 00:47:38,560
God, probably if you saw me on 
the stand 15 years ago, it would

908
00:47:38,560 --> 00:47:40,720
have just been a disaster. 
I mean, we're about, there's an 

909
00:47:40,880 --> 00:47:43,520
International Women's Day and I 
was looking through the archive 

910
00:47:43,520 --> 00:47:46,800
of what I was going to put up in
terms of, you know, this was me 

911
00:47:46,840 --> 00:47:49,600
before. 
And, you know, I'm in the sort 

912
00:47:49,600 --> 00:47:52,520
of tweed mini skirt and then 
I've got this pink V-neck 

913
00:47:52,840 --> 00:47:55,800
branded T-shirt, one of my hairs
all doing something weird. 

914
00:47:56,080 --> 00:47:58,480
So yeah, I mean, look, that 
probably wasn't, it's definitely

915
00:47:58,480 --> 00:48:02,080
not a style I'm going to 
replicate now, but it started me

916
00:48:02,080 --> 00:48:03,840
somewhere, so. 
On a mood. 

917
00:48:03,840 --> 00:48:06,800
Board, it's not on a mood board,
but you know, I've evolved and I

918
00:48:06,800 --> 00:48:09,520
think that's important. 
You know, I think styles should 

919
00:48:09,520 --> 00:48:11,440
evolve. 
We should evolve. 

920
00:48:11,440 --> 00:48:14,200
We should continually be 
learning. 

921
00:48:14,720 --> 00:48:17,320
Do not stop learning. 
Don't think, you know, it'll be 

922
00:48:17,320 --> 00:48:20,600
a sponge. 
You have to evolve if you want 

923
00:48:20,600 --> 00:48:24,520
to carry a business forward. 
But when do you think you really

924
00:48:24,520 --> 00:48:29,520
nailed your style DNA? 
Probably about 5 or 6 years ago,

925
00:48:29,920 --> 00:48:34,680
I, I, I really then was, I sort 
of found that, OK, I know who I 

926
00:48:34,680 --> 00:48:36,720
am. 
I, I'm really confident in that 

927
00:48:36,720 --> 00:48:38,920
now. 
And I'm going to run with that 

928
00:48:38,920 --> 00:48:40,840
style. 
And I think you, you, you grow 

929
00:48:40,840 --> 00:48:43,240
in confidence in yourself. 
You have to believe in yourself.

930
00:48:43,240 --> 00:48:45,360
The bigger you get, the more 
opinions there are, the more 

931
00:48:45,360 --> 00:48:49,000
people telling you things. 
You have to become able to cut 

932
00:48:49,000 --> 00:48:52,320
out the noise and feel very 
confident in yourself. 

933
00:48:53,120 --> 00:48:56,000
So you don't, you know, take on 
other people's opinion. 

934
00:48:56,000 --> 00:49:00,120
But you have to be very clear. 
And I think that comes from 

935
00:49:00,400 --> 00:49:04,440
yourself, your style, who you 
are, what you want to become. 

936
00:49:05,560 --> 00:49:09,880
Yeah, yeah. 
What, if anything, do you think 

937
00:49:09,880 --> 00:49:12,160
you've got an excessive amount 
of in your wardrobe? 

938
00:49:12,520 --> 00:49:15,080
Choose. 
Which brands? 

939
00:49:15,400 --> 00:49:18,920
Le Bouton got so many. 
I mean, yeah. 

940
00:49:19,320 --> 00:49:21,920
You're supposed to say Holland. 
Cooper, I know well, and I mean,

941
00:49:21,920 --> 00:49:25,080
I've got an excessive about a 
Holland Cooper, but yeah, I, I 

942
00:49:25,080 --> 00:49:27,600
have indexed heavily into those 
shoes. 

943
00:49:27,600 --> 00:49:29,440
I I, you know, I do think 
they're works of art. 

944
00:49:29,440 --> 00:49:30,960
I just love them. 
They're beautiful. 

945
00:49:31,000 --> 00:49:33,840
Again, you know they are. 
They're like art, I think. 

946
00:49:34,720 --> 00:49:38,960
Guilty secret The most expensive
item of clothing or accessory 

947
00:49:38,960 --> 00:49:41,160
you've ever bought don't have to
tell me the price to. 

948
00:49:43,400 --> 00:49:47,720
Make probably a sunder on runway
faux fur coat. 

949
00:49:47,720 --> 00:49:49,360
I'm not going to tell you the 
price of it. 

950
00:49:50,240 --> 00:49:53,520
Pounds per wear. 
Exactly right, Exactly right. 

951
00:49:53,520 --> 00:49:55,440
Again, that was a milestone 
moment. 

952
00:49:55,880 --> 00:49:59,560
Well, good for you. 
What's your approach to 

953
00:49:59,560 --> 00:50:03,240
sustainable fashion? 
Look, I think we've got to be, 

954
00:50:03,240 --> 00:50:05,640
we've all got to be accountable.
We've all got to, we've got to 

955
00:50:05,640 --> 00:50:08,640
play our part in in what this 
journey looks like for the 

956
00:50:08,640 --> 00:50:10,640
industry and what it looks like 
for the world. 

957
00:50:11,360 --> 00:50:15,560
You know, there's no better than
British made because it's, it's 

958
00:50:15,560 --> 00:50:18,280
going, it's going nowhere. 
You know, you're making it in 

959
00:50:18,280 --> 00:50:20,400
house. 
So I'm, I'm very proud of that. 

960
00:50:20,920 --> 00:50:23,760
All of our head office is 
powered by ecotricity and has 

961
00:50:23,760 --> 00:50:26,440
been from, from day one, which 
is great. 

962
00:50:26,800 --> 00:50:31,200
We try and do as much as we can 
to be within that sustainable 

963
00:50:31,200 --> 00:50:34,760
model. 
You know, you've got to be aware

964
00:50:34,760 --> 00:50:36,440
of flying things in. 
How do we do that? 

965
00:50:36,440 --> 00:50:39,600
As little as possible. 
That's something that Julian is,

966
00:50:39,720 --> 00:50:43,040
is absolutely fantastic at and 
has been passionate about from 

967
00:50:43,040 --> 00:50:44,640
day one. 
They didn't talk about it enough

968
00:50:44,640 --> 00:50:46,200
actually. 
But you know, what they are 

969
00:50:46,200 --> 00:50:50,560
delivering from a sustainability
aspect is they're one of the few

970
00:50:50,560 --> 00:50:53,120
that really don't talk about it.
But I've been doing it for 10 

971
00:50:53,120 --> 00:50:56,280
plus years. 
So I'm inspired by that and 

972
00:50:56,280 --> 00:50:59,440
where I can with, with, you 
know, we're taking inspiration 

973
00:50:59,440 --> 00:51:02,040
from that. 
But there's no better way than 

974
00:51:02,040 --> 00:51:05,240
saying we're making it here with
wool from here. 

975
00:51:06,120 --> 00:51:10,080
That's big, it's big. 
It's how do we support UK 

976
00:51:10,080 --> 00:51:12,680
manufacturing now? 
That's what I'm interested in, 

977
00:51:12,680 --> 00:51:13,720
you know. 
How? 

978
00:51:13,720 --> 00:51:16,600
What percentage of the product 
is manufactured in the? 

979
00:51:16,600 --> 00:51:18,360
All our tailored product, all of
it. 

980
00:51:18,440 --> 00:51:20,840
And then we do, you know, 
certain things. 

981
00:51:20,880 --> 00:51:22,480
All of our belts are made in the
UK. 

982
00:51:22,480 --> 00:51:23,920
All of our Baker boys are made 
there. 

983
00:51:23,920 --> 00:51:27,400
All of our trilby hats are made 
in the oldest hat factory in the

984
00:51:27,400 --> 00:51:28,760
UK. 
So we've got these magical 

985
00:51:28,760 --> 00:51:32,640
little factories that are, you 
know, ticking along like they 

986
00:51:32,640 --> 00:51:36,320
have been for 100 years. 
And we're able to, to, to work 

987
00:51:36,320 --> 00:51:38,400
with them to do that. 
And, you know, as you know, 

988
00:51:38,400 --> 00:51:40,800
there's some factories that we 
don't do well at in the UK, 

989
00:51:40,800 --> 00:51:42,960
padded coats, we just don't do 
that. 

990
00:51:43,440 --> 00:51:48,080
But you know, how can we get 
more brands to, to work with 

991
00:51:48,080 --> 00:51:50,120
these UK factories? 
We need support. 

992
00:51:51,440 --> 00:51:57,280
Do you archive every piece of 
Holland Cooper that you've ever 

993
00:51:57,520 --> 00:51:58,560
created? 
No. 

994
00:51:59,040 --> 00:52:00,560
I wish we did. 
That's why I'm building this 

995
00:52:00,560 --> 00:52:03,440
office because now I'm going to 
have the space to do so. 

996
00:52:03,680 --> 00:52:07,280
It's such a shame. 
But what's lovely is often if 

997
00:52:07,280 --> 00:52:09,200
we're looking for an archive 
piece, I will put on my 

998
00:52:09,200 --> 00:52:11,320
Instagram and a customer will 
say, Oh, I've, I've bought it. 

999
00:52:11,320 --> 00:52:14,240
You can, you can borrow it or 
have it or, and that's what's so

1000
00:52:14,240 --> 00:52:16,400
nice. 
That's really, you know, Jade, 

1001
00:52:16,400 --> 00:52:18,760
I've got your first skirt that I
bought from you in Badminton 

1002
00:52:18,760 --> 00:52:22,240
Horse Trials and and I've kept 
it in a bag and it's nearly new 

1003
00:52:22,240 --> 00:52:23,960
and you just think. 
I, I love. 

1004
00:52:23,960 --> 00:52:26,040
That's lovely. 
In fact, I was talking to a 

1005
00:52:26,040 --> 00:52:30,600
girlfriend a couple of years ago
and about, but precisely this. 

1006
00:52:30,840 --> 00:52:34,040
And I used to big sort of sample
sales, you know, when I just 

1007
00:52:34,040 --> 00:52:39,480
needed the cash and there was an
amazing dress that Jlo had worn.

1008
00:52:39,960 --> 00:52:43,400
And of course I'd flung it in 
the sample sale without even 

1009
00:52:43,600 --> 00:52:45,720
thinking about it. 
Yeah. 

1010
00:52:45,720 --> 00:52:48,360
And she said, got it. 
Oh, exactly. 

1011
00:52:48,360 --> 00:52:50,920
That's just. 
Like special friends, aren't 

1012
00:52:50,920 --> 00:52:52,720
they almost. 
It's, well, they're family 

1013
00:52:52,720 --> 00:52:53,600
members. 
It's it's. 

1014
00:52:53,720 --> 00:52:56,600
It's a diary. 
I think clothes can be a real 

1015
00:52:56,760 --> 00:52:58,280
diary. 
Yeah, for us. 

1016
00:52:58,560 --> 00:53:00,920
And we sort of become complacent
in the moment and we're thinking

1017
00:53:00,920 --> 00:53:03,560
about next, next, next. 
But actually, you know, to have 

1018
00:53:03,560 --> 00:53:07,120
the space in this, in this new 
office, we will have an archive 

1019
00:53:07,120 --> 00:53:09,640
room which will allow us to keep
those special pieces. 

1020
00:53:09,680 --> 00:53:12,480
When will it be finished? 
August, can I come to see you, 

1021
00:53:12,480 --> 00:53:14,800
please? 
I can't wait to invite you 

1022
00:53:14,800 --> 00:53:15,200
there. 
I would. 

1023
00:53:15,200 --> 00:53:18,120
Love to, right? 
Let's spin on some quick fire 

1024
00:53:18,120 --> 00:53:19,160
questions. 
Sure. 

1025
00:53:19,480 --> 00:53:22,400
What fashion advice would you 
give your 20 year old self? 

1026
00:53:23,840 --> 00:53:27,400
Be more confident, I think. 
Don't worry about what everybody

1027
00:53:27,400 --> 00:53:31,560
else is thinking. 
Fashion trend or era you'd most 

1028
00:53:31,560 --> 00:53:37,200
like to see make a comeback? 
Oh, I think the 60s was amazing.

1029
00:53:37,480 --> 00:53:40,080
You know, I kind of wish I'd 
lived in that era, to be honest.

1030
00:53:41,040 --> 00:53:44,160
Fashion or beauty trend you 
would consign to room 101. 

1031
00:53:45,800 --> 00:53:50,560
Crocs, can I say that? 
You can say that your last 

1032
00:53:50,560 --> 00:53:55,360
impulse by a. 
Very sparkly riding hat. 

1033
00:53:56,720 --> 00:53:57,960
Not what you thought I was going
to. 

1034
00:53:57,960 --> 00:54:03,600
Say your views on tattoos. 
Not for me. 

1035
00:54:04,560 --> 00:54:05,960
Beauty treatment you couldn't 
give up. 

1036
00:54:07,840 --> 00:54:10,000
Facials. 
I have an amazing facial lady. 

1037
00:54:10,000 --> 00:54:12,080
She's brilliant. 
I think if you look after your 

1038
00:54:12,080 --> 00:54:16,480
skin well, you know it. 
That is, what if you're going to

1039
00:54:16,480 --> 00:54:18,760
invest in something, it's your 
skin. 

1040
00:54:19,840 --> 00:54:24,280
High end or High Street? 
High end, I think both really. 

1041
00:54:24,280 --> 00:54:26,200
But that's boring, isn't it, to 
say that. 

1042
00:54:26,200 --> 00:54:28,960
But I do, you know, I am a bit 
of a fusion of the two together,

1043
00:54:28,960 --> 00:54:30,320
I think. 
Bling or bear? 

1044
00:54:32,920 --> 00:54:36,480
Probably bling. 
Minimalism or maximalism? 

1045
00:54:36,520 --> 00:54:39,800
I think maximalism couture or 
charity shop. 

1046
00:54:39,800 --> 00:54:46,120
Oh gosh, I don't know both 
Couture if I could afford it all

1047
00:54:46,120 --> 00:54:49,360
the time. 
Crocs cute or puke? 

1048
00:54:50,600 --> 00:54:53,760
Oh puke. 
Sneakers or stilettos? 

1049
00:54:54,640 --> 00:54:57,920
Stilettos. 
Birkin or Kelly? 

1050
00:54:58,680 --> 00:55:00,640
Oh, it's difficult. 
I think Kelly at the moment. 

1051
00:55:01,400 --> 00:55:04,200
Boyfriends or wide legs? 
Wide legs at the minute. 

1052
00:55:04,720 --> 00:55:13,440
Body con or boho Body con Sports
Lux or rock chick Rock chick Red

1053
00:55:13,440 --> 00:55:18,720
carpet or relax Red carpet Trend
or style, Style, colour or 

1054
00:55:18,720 --> 00:55:25,160
monochrome, Monochrome 
experimental or UU Cashmere or 

1055
00:55:25,160 --> 00:55:29,040
cotton cashmere. 
Order or editor? 

1056
00:55:30,160 --> 00:55:32,400
A bit of both, but I am becoming
an editor. 

1057
00:55:32,400 --> 00:55:34,400
I was a hoarder. 
I'm becoming an editor. 

1058
00:55:34,520 --> 00:55:36,360
You'd be amazed how many people 
say. 

1059
00:55:36,560 --> 00:55:39,200
I'm literally evolving into the 
editor until there'll be nothing

1060
00:55:39,200 --> 00:55:45,920
at all. 
Charity shop or resale Resale 

1061
00:55:46,480 --> 00:55:51,600
Trilby or Tracy trilby shapewear
or sexy lingerie. 

1062
00:55:51,880 --> 00:55:54,480
Sexy lingerie, tights or 
stockings? 

1063
00:55:55,680 --> 00:55:58,920
Tights. 
Bikini on one piece bikini. 

1064
00:55:59,320 --> 00:56:01,520
And finally, traditional last 
question. 

1065
00:56:01,520 --> 00:56:04,960
At the end of the day, what do 
you or don't you wear in bed? 

1066
00:56:06,440 --> 00:56:08,760
God, I'm really boring. 
I just wear pajamas. 

1067
00:56:09,440 --> 00:56:12,360
That's that's who I've become. 
That's really depressing, isn't 

1068
00:56:12,360 --> 00:56:16,160
it? 
Oh God, that literally sums me 

1069
00:56:16,160 --> 00:56:17,560
up. 
I now wear pajamas. 

1070
00:56:18,400 --> 00:56:20,920
Oh, dear. 
At all, Jay, Thank you. 

1071
00:56:20,920 --> 00:56:23,680
So it was a pleasure, a lovely 
conversation. 

1072
00:56:23,680 --> 00:56:25,680
Thank you for having me. 
Thank you so much. 

1073
00:56:25,680 --> 00:56:26,520
Such a pleasure.