1 00:00:00,760 --> 00:00:03,800 This season's podcast is. Sponsored by one of my favorite 2 00:00:03,800 --> 00:00:06,600 supplements, Gold Collagen. I've always. 3 00:00:06,600 --> 00:00:09,560 Believed that style isn't just about what we wear, it's about 4 00:00:09,560 --> 00:00:11,800 how we feel and how we hold ourselves. 5 00:00:12,160 --> 00:00:15,200 And for me, feeling confident really starts with how I look 6 00:00:15,200 --> 00:00:18,400 after myself. If we feel good, we look good. 7 00:00:18,800 --> 00:00:21,560 That's why I wanted to share a brilliant addition to my daily 8 00:00:21,560 --> 00:00:24,320 routine. 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They all work together as a 18 00:00:54,280 --> 00:00:58,440 general Wellness supplement to support my skin, hair, nails 19 00:00:58,640 --> 00:01:02,280 from the inside out as well as my joints and the overall energy 20 00:01:02,280 --> 00:01:05,560 levels during the day. I noticed a difference within a 21 00:01:05,560 --> 00:01:07,560 matter of weeks. For me. 22 00:01:07,840 --> 00:01:10,800 Great style, starts from within. If we feel great. 23 00:01:10,800 --> 00:01:13,280 That inner confidence truly shines through. 24 00:01:13,680 --> 00:01:17,040 Enjoy 20% off the full gold collagen range at 25 00:01:17,040 --> 00:01:23,320 goldcollagen.com for code Amanda, 20 today I'm. 26 00:01:23,320 --> 00:01:27,400 Going on a style journey with the founder and CEO of Minerva 27 00:01:27,400 --> 00:01:31,840 Research Labs and Gold Collagen, whose mission is to help people 28 00:01:31,840 --> 00:01:35,800 live better and longer, the visionary Tony Sanguinetti. 29 00:01:36,120 --> 00:01:40,200 Hello and welcome, Tony. Thank you for inviting me. 30 00:01:40,280 --> 00:01:45,080 It's great to have you here, and I would love to start by asking 31 00:01:45,080 --> 00:01:50,200 you about the inspiration behind Minerva Research Labs. 32 00:01:50,920 --> 00:01:54,040 And there was a phase of my life at the time, I think I was 33 00:01:54,680 --> 00:01:59,960 something like 4th to something that I really wanted to find a 34 00:01:59,960 --> 00:02:06,000 venture to help people. And I was looking for different 35 00:02:06,000 --> 00:02:10,919 biotechnologies. I, I trained as, as an engineer. 36 00:02:10,919 --> 00:02:14,520 I consider myself a bit of an inventor, although I worked 37 00:02:14,520 --> 00:02:18,440 always in, in business, in management roles and, and things 38 00:02:18,440 --> 00:02:20,680 like that. So I was looking for something 39 00:02:20,680 --> 00:02:26,880 that would help reverse the signs of aging and I discovered 40 00:02:26,880 --> 00:02:33,080 that collagen had an incredible importance in in this sort of 41 00:02:33,240 --> 00:02:39,440 ageing process in our life. As we as we age we regenerate 42 00:02:39,680 --> 00:02:43,400 all of our body, but the regeneration slows down as we 43 00:02:43,400 --> 00:02:47,440 age and unfortunately the amount of collagen that we have across 44 00:02:47,440 --> 00:02:53,200 our body decreases, which makes the skin, the biggest organ of 45 00:02:53,200 --> 00:02:56,440 our body, become less and less elastic. 46 00:02:56,440 --> 00:03:01,320 And in order to accommodate the the movement of the body, it has 47 00:03:01,320 --> 00:03:06,760 to become a bit more loose. So when we are born, we have a 48 00:03:06,760 --> 00:03:11,120 skin which looks like neo brain, like a wet suit, super elastic, 49 00:03:11,120 --> 00:03:14,040 super shiny. But then unfortunately as we 50 00:03:14,040 --> 00:03:17,280 age, it becomes a little bit looser so it can accommodate the 51 00:03:17,280 --> 00:03:20,240 movements of our body and then wrinkles start to appear. 52 00:03:20,880 --> 00:03:24,560 And that's primarily due to the fact that the skin becomes 53 00:03:24,600 --> 00:03:30,200 thinner and less elastic. So I was trying to understanding 54 00:03:30,200 --> 00:03:33,800 whether there was a way to stimulate that collagen to grow 55 00:03:33,800 --> 00:03:36,280 faster. And I discovered that there were 56 00:03:36,280 --> 00:03:42,160 some initial publications based on research made in Japan that 57 00:03:42,160 --> 00:03:48,240 show that by supplementing the body with collagen peptides, it 58 00:03:48,240 --> 00:03:52,440 will stimulate additional collagen production. 59 00:03:53,160 --> 00:03:57,440 By ingesting collagen peptides you are then distributing that 60 00:03:57,440 --> 00:04:02,440 across your body and therefore the blood takes it to every 61 00:04:02,440 --> 00:04:07,360 organ including the the the skin but also the joints and and all 62 00:04:07,360 --> 00:04:10,800 other organs. So I thought, OK, so if I take a 63 00:04:10,800 --> 00:04:16,000 person and I help them get their skin more elastic and more 64 00:04:16,000 --> 00:04:24,160 glowing and thicker and help them having fuller hair grow 65 00:04:24,160 --> 00:04:31,200 their hair and also more hydrated joints, which will help 66 00:04:31,200 --> 00:04:34,320 them move a little bit better, that person is going to look 67 00:04:34,320 --> 00:04:38,000 younger. And these three things are all 68 00:04:38,040 --> 00:04:40,840 connected to the amount of collagen that you have in your 69 00:04:40,840 --> 00:04:42,960 body. And is there anything about it 70 00:04:42,960 --> 00:04:46,480 being in liquid that makes it more absorbent? 71 00:04:46,760 --> 00:04:49,480 So. So liquid is obviously going to 72 00:04:49,480 --> 00:04:54,560 provide 2 benefits. One is increasing the amount 73 00:04:54,560 --> 00:04:59,760 that you can ingest in comparison with the tablets 74 00:04:59,760 --> 00:05:03,480 which are compressed so that they stay in the shape of 75 00:05:03,480 --> 00:05:05,880 tablet. It doesn't need to be broken 76 00:05:05,880 --> 00:05:10,280 down by the enzymes in the stomach, so it can be absorbed 77 00:05:10,280 --> 00:05:13,160 immediately. I've read that it's considered 78 00:05:13,160 --> 00:05:18,160 to be a nutraceutical. Can you explain that term 79 00:05:18,200 --> 00:05:22,160 nutraceutical to me? Nutraceutical is simply an 80 00:05:22,160 --> 00:05:26,840 industry which is extract extracting nutrients from food 81 00:05:26,840 --> 00:05:31,120 that we would normally eat and it's concentrating them into 82 00:05:31,920 --> 00:05:36,080 some kind of tablets or powder or liquid that you can ingest. 83 00:05:36,320 --> 00:05:41,760 And you are, I believe, very involved in an initiative called 84 00:05:41,760 --> 00:05:44,840 Mary's Meals. How did you get involved in 85 00:05:44,840 --> 00:05:46,680 that? And what? 86 00:05:46,720 --> 00:05:51,440 What's the outreach? It's quite a sort of deep 87 00:05:52,160 --> 00:05:56,120 reason, to be frank. I, I have always had a very 88 00:05:56,120 --> 00:06:00,400 strong sense of purpose in my life and I thought it was very 89 00:06:00,400 --> 00:06:05,280 important to give to others, not just think about yourself, not 90 00:06:05,280 --> 00:06:08,960 just being selfish, not just accumulate money. 91 00:06:09,640 --> 00:06:13,280 I personally really don't find money so interesting. 92 00:06:13,280 --> 00:06:17,400 And whenever I think I'm doing lots of money in the big scope 93 00:06:17,400 --> 00:06:21,480 of things is never a lot because there's lots of people have so 94 00:06:21,480 --> 00:06:25,640 much more money than you. But actually giving is something 95 00:06:25,640 --> 00:06:28,440 that I have always thought it was important. 96 00:06:28,440 --> 00:06:32,200 In the same way, maybe doctors, they want to be doctors because 97 00:06:32,200 --> 00:06:35,160 they want to save lives, they want to help people. 98 00:06:35,440 --> 00:06:39,400 Or maybe teachers want to be teachers because they know they 99 00:06:39,400 --> 00:06:43,800 can shape kids and they can teach them things that is going 100 00:06:43,800 --> 00:06:48,960 to help them through their life. I taught at university for 101 00:06:48,960 --> 00:06:52,400 nearly ten years and you know, I'm telling you the money you 102 00:06:52,400 --> 00:06:55,720 get for teaching is really very, very little. 103 00:06:55,720 --> 00:06:59,680 But I was running a full course for nine years of management 104 00:06:59,680 --> 00:07:04,520 control in Oxford and in London and I just loved it. 105 00:07:04,600 --> 00:07:09,000 It was an opportunity for me to meet so many kids and and sort 106 00:07:09,000 --> 00:07:14,400 of share my experience, motivate them, make them work hard and 107 00:07:14,400 --> 00:07:17,640 learn things that eventually will be useful for them. 108 00:07:18,280 --> 00:07:22,320 So after I became an entrepreneur, I launched, I was 109 00:07:22,320 --> 00:07:27,480 pioneer of this category of college and we developed the 110 00:07:27,480 --> 00:07:30,160 products between 2000 and nine, 2011. 111 00:07:30,160 --> 00:07:32,640 We launched the first project in 2011. 112 00:07:32,960 --> 00:07:35,680 By December 2011, we were in boots. 113 00:07:36,280 --> 00:07:41,200 It was a massive success. We started entering many other 114 00:07:41,200 --> 00:07:43,640 countries. We are now in more than 50 115 00:07:43,640 --> 00:07:47,240 countries, every continent around the world. 116 00:07:48,200 --> 00:07:53,000 And you know, I had quite a large team spread across many 117 00:07:53,000 --> 00:07:56,800 countries around the world. And I always thought there's 118 00:07:56,800 --> 00:08:01,760 going to be more than just making money and having a bigger 119 00:08:01,760 --> 00:08:05,400 team. What is, what is that I can do? 120 00:08:05,400 --> 00:08:09,840 In addition to that, I, I always, I think that my teaching 121 00:08:09,840 --> 00:08:14,600 was an important way for me to give back because it was about 122 00:08:14,600 --> 00:08:17,960 sharing my motivation, my experience as a businessman. 123 00:08:18,680 --> 00:08:23,080 And I'm telling you, I've been teaching to more than 1000 kids 124 00:08:23,080 --> 00:08:26,640 over those many years, I would say probably 1500. 125 00:08:27,080 --> 00:08:31,560 And I mean, touching many of them are still very, very fond 126 00:08:31,560 --> 00:08:33,880 of the stuff that we were doing together. 127 00:08:34,760 --> 00:08:38,919 But after becoming a successful entrepreneur and having a team, 128 00:08:39,280 --> 00:08:43,360 you know, it was natural for me to think about what is that I do 129 00:08:43,520 --> 00:08:48,280 for, for other people other than just, you know, selling more 130 00:08:48,280 --> 00:08:52,280 products. And by chance, you know, this is 131 00:08:52,280 --> 00:08:55,840 100% the truth. By chance, I met Mary's Meal in 132 00:08:55,840 --> 00:08:58,200 a church. I was going to a church near 133 00:08:58,200 --> 00:09:02,120 where I live in, in Kensington and I met Mary's Meal and they 134 00:09:02,120 --> 00:09:04,120 explained me, look, this is what we do. 135 00:09:04,120 --> 00:09:08,200 We take money from you, donate anything you want. 136 00:09:08,200 --> 00:09:12,920 And then we have thousands of volunteers in this countries, 137 00:09:12,920 --> 00:09:17,440 mostly in Africa and also other other continents. 138 00:09:17,440 --> 00:09:20,840 And the the volunteers help cook this. 139 00:09:20,840 --> 00:09:26,200 And we actually only give food in school and we only give it to 140 00:09:26,200 --> 00:09:29,120 kids. And the reason we want to give 141 00:09:29,120 --> 00:09:33,120 it to kids is because we want to help kids go to school. 142 00:09:33,120 --> 00:09:35,440 We want to give them a reason to go to school. 143 00:09:36,280 --> 00:09:38,240 And I thought, wow, that sounds amazing. 144 00:09:38,920 --> 00:09:42,800 Not only we are feeding them, we are giving them a reason to go 145 00:09:42,800 --> 00:09:45,920 to school. So we got in touch with marriage 146 00:09:45,920 --> 00:09:47,720 meal. They are amazing team. 147 00:09:48,440 --> 00:09:52,840 They're they're rather small, but if you think they feed 2 148 00:09:52,840 --> 00:09:57,040 million kids every day around the world, 2 million I think, I 149 00:09:57,040 --> 00:10:00,040 think this is I think this is the number 2 million. 150 00:10:00,040 --> 00:10:03,960 And I'm very proud of the work we have done because over the 151 00:10:04,320 --> 00:10:09,520 over the period we have been collaborating, we have generated 152 00:10:09,520 --> 00:10:12,600 or donated a million meals, 1,000,000 meals. 153 00:10:13,120 --> 00:10:18,600 So I'm now organizing going back to Kenya and I've already been 154 00:10:18,600 --> 00:10:23,920 there and I'm going to go and see the schools where these 155 00:10:23,920 --> 00:10:27,320 meals are being distributed. And and it was touching. 156 00:10:27,440 --> 00:10:34,400 And when I went, I went to Zambia and I visited I believe 6 157 00:10:34,400 --> 00:10:40,480 schools or six or seven schools. And each of these schools have 158 00:10:40,480 --> 00:10:45,760 maybe about 500 to 700 kids. And these kids, they all come 159 00:10:45,760 --> 00:10:51,320 from very far locations. They may be walking for an hour 160 00:10:51,640 --> 00:10:55,000 to go to school. What an extraordinary initiative 161 00:10:55,000 --> 00:10:58,840 to be part of. Now today we're here to talk 162 00:10:58,960 --> 00:11:02,840 about you and your style journey. 163 00:11:03,120 --> 00:11:08,480 So I thought I would ask you if you could explain what you're 164 00:11:08,480 --> 00:11:10,880 wearing today. What am I wearing? 165 00:11:11,920 --> 00:11:22,240 I'm wearing a jacket which it's Harry Rosa made in in Toronto. 166 00:11:22,640 --> 00:11:26,880 In Toronto, you're an Italian and so you're not wearing an 167 00:11:26,880 --> 00:11:29,680 Italian. I'm not wearing an Italian suit. 168 00:11:29,680 --> 00:11:31,120 No, I'm not. I'm sorry. 169 00:11:31,200 --> 00:11:33,240 It's just the first I found. It's not. 170 00:11:33,240 --> 00:11:35,040 I wasn't really thinking. So I'm. 171 00:11:35,280 --> 00:11:37,720 Teasing you? Is Harry Rosen is a big 172 00:11:39,480 --> 00:11:42,400 departing store like Harrods, something like that. 173 00:11:42,400 --> 00:11:48,040 And inside they have a, a tailor kind of a program. 174 00:11:48,040 --> 00:11:50,960 So you go there, they take your measurements, you pick the 175 00:11:51,920 --> 00:11:55,560 fabric and then they make it and then you go get get it. 176 00:11:55,680 --> 00:11:59,400 We we sell also in in Canada. So we have. 177 00:11:59,480 --> 00:12:02,000 Sometimes I go there. Gives you, gives you time. 178 00:12:02,240 --> 00:12:05,440 So black shirt. Yeah, black. 179 00:12:05,440 --> 00:12:09,240 Jeans Paul Smith jeans. Yeah. 180 00:12:10,320 --> 00:12:12,880 There's a little shop where my office is. 181 00:12:12,880 --> 00:12:15,920 I go there. I buy most of my jeans. 182 00:12:15,960 --> 00:12:19,280 They they make skinny, like long legs. 183 00:12:19,280 --> 00:12:22,600 I'm I'm quite tall. And your shoes. 184 00:12:22,880 --> 00:12:25,920 They are Paul Smith as well. Brilliant. 185 00:12:26,240 --> 00:12:30,760 You you find my wardrobe is very boring. 186 00:12:30,760 --> 00:12:35,160 Yes, I'm flying all the times and I remember at some point I 187 00:12:35,160 --> 00:12:40,080 was buying lots of Bali because they had an amazing shop in the 188 00:12:41,000 --> 00:12:45,680 airport in Heathrow. I was buying everything at this 189 00:12:45,680 --> 00:12:47,560 Bali shops. I had lots of things. 190 00:12:47,560 --> 00:12:50,560 Nowadays a post meet near my office I buy. 191 00:12:50,760 --> 00:12:52,480 Lots of things. I, I love it. 192 00:12:52,520 --> 00:12:57,000 I I often feel that men, and this is a generalisation, but 193 00:12:57,320 --> 00:12:59,440 once they get their sort of uniform. 194 00:12:59,560 --> 00:13:02,320 Yeah, that's. You you just multiple by. 195 00:13:02,360 --> 00:13:06,040 Absolutely. Now you grew up in Italy, 196 00:13:06,040 --> 00:13:10,280 Solano, were you very aware of your parents style? 197 00:13:11,480 --> 00:13:15,240 Well, my father was a military guy, so he was in the army and 198 00:13:15,240 --> 00:13:17,360 he was wearing his uniform every day. 199 00:13:17,440 --> 00:13:20,280 Wow. And actually he was wearing a 200 00:13:20,280 --> 00:13:24,600 black uniform because that's what Italian carabiner is 201 00:13:25,080 --> 00:13:27,640 military police. And there. 202 00:13:27,640 --> 00:13:30,480 And at that time, yeah, the uniform was very nice, you know, 203 00:13:30,480 --> 00:13:34,000 with lots of gold and all the. You remember trying it on? 204 00:13:35,360 --> 00:13:39,240 Well, yes, yes, indeed. And, and, you know, when I was 205 00:13:39,240 --> 00:13:42,280 really a kid, I was thinking maybe one day I would be in the 206 00:13:42,280 --> 00:13:44,920 Army myself. Do you remember his off duty 207 00:13:44,920 --> 00:13:47,200 style when he wasn't in his uniform? 208 00:13:47,680 --> 00:13:52,360 It would be quite formal, still wearing a jacket, a shirt most 209 00:13:52,360 --> 00:13:56,360 of the time. He would probably wear a tie 210 00:13:56,600 --> 00:13:59,560 also. You guys really, he would be 211 00:13:59,560 --> 00:14:02,920 working Monday to Friday and then Saturday, Sunday. 212 00:14:02,920 --> 00:14:04,840 So Sunday you go to church anyway. 213 00:14:04,840 --> 00:14:08,240 So you need to sort of dress. Yeah. 214 00:14:08,240 --> 00:14:13,400 My father wasn't very casual. He had always his shoes, very 215 00:14:13,400 --> 00:14:17,480 shiny. But you know, you, you are 3040 216 00:14:17,480 --> 00:14:20,520 years in the Army. You can't change if you wear 217 00:14:20,520 --> 00:14:24,240 your shoes clean every day. It's not like you become scruffy 218 00:14:24,240 --> 00:14:26,400 on Saturday and Sunday. You just have to be. 219 00:14:26,480 --> 00:14:29,360 Were you inspired by that? Were you inspired by that 220 00:14:29,600 --> 00:14:37,360 discipline of how he prepared himself, how he put himself out? 221 00:14:37,360 --> 00:14:43,120 There definitely mostly we are. We are 100% inspired by what our 222 00:14:43,240 --> 00:14:47,600 parents do, and sometimes you are inspired in a way that we 223 00:14:47,600 --> 00:14:50,800 want to do exactly the opposite, or we do the same. 224 00:14:51,040 --> 00:14:53,840 This is the only two ways, yeah. And you did. 225 00:14:53,840 --> 00:14:58,800 You were inspired or did you have any moments that you kicked 226 00:14:58,800 --> 00:15:00,840 against it and became the bad boy? 227 00:15:01,520 --> 00:15:06,320 Of course the you're going to be a rebel, always rebel, but then 228 00:15:06,320 --> 00:15:09,280 inside, that's what you see. And then eventually you find 229 00:15:09,280 --> 00:15:14,000 yourself doing the same. But I wasn't ever a punk or I 230 00:15:14,000 --> 00:15:20,080 wasn't wearing I, I didn't express my rebellion in, in the 231 00:15:20,080 --> 00:15:24,840 way I was dressed. Luckily, I must say when I was 232 00:15:24,840 --> 00:15:27,720 18, I started working as a model. 233 00:15:27,720 --> 00:15:31,600 I don't know if that's the right place to discuss about that, but 234 00:15:32,320 --> 00:15:37,400 I was tall. And that was the time that Italy 235 00:15:37,760 --> 00:15:40,080 business, fashion business was booming. 236 00:15:40,600 --> 00:15:43,280 So this this time, this is the 80s. 237 00:15:43,280 --> 00:15:46,440 You know, it's a long, long, long, long, long time ago in a 238 00:15:46,440 --> 00:15:50,640 Galaxy far, far away. And you know, this is when 239 00:15:50,640 --> 00:15:56,560 Armani was starting Ferrari, Versace, Valentino, Valentino 240 00:15:56,560 --> 00:16:01,120 was there a little bit earlier. I did the first fashion show of 241 00:16:01,120 --> 00:16:05,600 Dolce Gabbana, like in Milan. The very first one they did for 242 00:16:05,600 --> 00:16:07,560 men. Obviously they were doing women. 243 00:16:07,560 --> 00:16:10,960 And do you remember the the looks that you wore on the 244 00:16:10,960 --> 00:16:13,040 catwalk for Dolce? Yeah. 245 00:16:13,040 --> 00:16:17,360 So it was kind of like more black because they're they are 246 00:16:17,360 --> 00:16:22,160 Sicilian and they have a huge sort of influence from from 247 00:16:22,160 --> 00:16:27,840 Sicilian kind of heritage and Sicilian look. 248 00:16:27,840 --> 00:16:31,800 So it was it was probably very similar to this maybe white 249 00:16:31,800 --> 00:16:34,360 shirt. And and how long were you 250 00:16:34,360 --> 00:16:38,360 modelling for? 19 and and 25 I did mostly 251 00:16:38,360 --> 00:16:42,760 Milan, Paris, NY. And what was your what was your 252 00:16:43,080 --> 00:16:49,800 sort of casting look? What did you put on daily in, 253 00:16:49,800 --> 00:16:53,320 you know, to go and go to your castings? 254 00:16:53,840 --> 00:16:58,000 It depends on the season. So I was casting in New York and 255 00:16:58,400 --> 00:17:02,240 I remember being there in January and it was so cold. 256 00:17:02,960 --> 00:17:07,240 I had to, I literally, I promise I had to wear long Johns because 257 00:17:07,240 --> 00:17:10,560 it was so cold. Because you were probably you 258 00:17:10,560 --> 00:17:13,240 were probably going to 8 or 10 different castings. 259 00:17:13,400 --> 00:17:18,000 Every day, 5-8 maybe too many. You don't have time to go to so 260 00:17:18,000 --> 00:17:20,400 many. So you are literally walking, 261 00:17:20,400 --> 00:17:24,520 taking the subway, going the other place and looking around 262 00:17:24,520 --> 00:17:26,800 on your map. You didn't have a mobile phone 263 00:17:26,800 --> 00:17:29,880 at the time. And then you you end up in this 264 00:17:29,880 --> 00:17:31,840 place. You go in with your book, they 265 00:17:31,840 --> 00:17:34,920 look at you, maybe you walk or something and then you go away. 266 00:17:34,920 --> 00:17:37,600 So you spend most of the day outside. 267 00:17:38,080 --> 00:17:43,400 So that was in in the winter. In the summer we complete the 268 00:17:43,400 --> 00:17:47,400 opposite would be super hot, especially in New York, but 269 00:17:47,400 --> 00:17:52,120 Milan would be also very, very cold in winter and very hot in 270 00:17:52,120 --> 00:17:54,280 summer. Were you very aware of your 271 00:17:54,280 --> 00:17:57,640 style back then or? Yeah, definitely. 272 00:17:58,120 --> 00:18:04,240 And and so were you dressing in Italian, Italian designers or? 273 00:18:05,200 --> 00:18:07,520 Team art, you know, it's, it's incredible. 274 00:18:07,520 --> 00:18:13,160 Since I was, I think since I was 19, I found a tailor in Naples, 275 00:18:13,160 --> 00:18:17,360 which is where I went to university and I told this 276 00:18:17,360 --> 00:18:19,800 tailor, look, this is the style that I want. 277 00:18:19,920 --> 00:18:24,760 And he was making the things that still today I have the same 278 00:18:25,320 --> 00:18:28,440 same suits or the same jackets. And from that? 279 00:18:28,600 --> 00:18:32,400 From that design, he was absolutely an artist. 280 00:18:33,400 --> 00:18:38,160 He was absolutely incredible. So my style, I would say, hasn't 281 00:18:38,160 --> 00:18:41,000 really changed. Sounds boring not. 282 00:18:41,000 --> 00:18:43,680 Not at all. I think you know, some people 283 00:18:43,680 --> 00:18:47,680 find their style early in life. Then you became a photographer. 284 00:18:48,800 --> 00:18:51,880 Yeah, Yeah, that's, that's kind of interesting. 285 00:18:51,960 --> 00:18:58,760 Well, I was somehow lucky that when I was really young I got a 286 00:18:58,760 --> 00:19:01,560 teacher in school who was very good in photography. 287 00:19:01,560 --> 00:19:06,200 So he told us how to take pictures and it was a passion 288 00:19:06,200 --> 00:19:08,600 that I discovered very, very early. 289 00:19:08,720 --> 00:19:12,760 I was lucky that my parents had a very nice camera occasionally. 290 00:19:12,760 --> 00:19:18,360 I don't know why they had such good like advanced camera and 291 00:19:18,360 --> 00:19:23,360 together with this guy, the I, I learned how to take pictures. 292 00:19:23,360 --> 00:19:26,880 So I understood very well. I, I was already very 293 00:19:26,880 --> 00:19:28,920 scientific. Eventually I went to 294 00:19:28,920 --> 00:19:31,800 engineering. So it's all about light, it's 295 00:19:31,800 --> 00:19:34,000 about lenses, it's about shutters. 296 00:19:34,000 --> 00:19:37,000 All, all those things are somehow things that are 297 00:19:37,000 --> 00:19:39,920 technical and engineer will understand more easily. 298 00:19:41,000 --> 00:19:45,600 And, you know, working as a model, I was involved in so many 299 00:19:45,600 --> 00:19:48,840 photo shoots. And really there is no school 300 00:19:48,840 --> 00:19:52,120 that can teach you how to become a photographer other than become 301 00:19:52,120 --> 00:19:55,600 being an assistant photographer. So you see what the 302 00:19:55,600 --> 00:19:58,720 photographers are doing. You go on set, they put the 303 00:19:58,720 --> 00:20:02,960 lights, they organize people. OK, you're the hairstylist. 304 00:20:02,960 --> 00:20:05,160 Do that, the the makeup, do that. 305 00:20:05,480 --> 00:20:07,600 And then they talk about the clothes. 306 00:20:08,280 --> 00:20:12,080 I was there as a model. Instead of sleeping or being 307 00:20:12,080 --> 00:20:15,720 lazy or something, I was observing what they were doing 308 00:20:15,800 --> 00:20:20,800 and I just learned it. And one day at 20 and I had the 309 00:20:20,800 --> 00:20:26,040 background from like when I was 13 that I could take photos very 310 00:20:26,040 --> 00:20:29,360 well already. And so I learned very quickly 311 00:20:29,360 --> 00:20:37,120 and 2324, all my friends were models, so I was taking photos 312 00:20:37,120 --> 00:20:39,640 of them. They actually came out really 313 00:20:39,640 --> 00:20:40,920 well. Great. 314 00:20:41,200 --> 00:20:49,240 And I think my first, my first photos came on Vogue Sposa Vogue 315 00:20:49,680 --> 00:20:53,000 bride when I was 25. Amazing. 316 00:20:53,000 --> 00:20:57,960 So this was I was just in Salerno, this little town 317 00:20:58,360 --> 00:21:02,520 fisherman's and Amalfi goes, you know, it's not like really a 318 00:21:02,520 --> 00:21:05,840 fashion place, but I was going to Milan all the time. 319 00:21:05,920 --> 00:21:10,360 As I mentioned, I went to Paris as well to work New York and and 320 00:21:10,360 --> 00:21:15,040 many other place Florence. And yeah, my idea just came out 321 00:21:15,040 --> 00:21:19,160 easily. I was sort of, I had this kind 322 00:21:19,160 --> 00:21:24,240 of ability of, of taking the photos and I learned on on set 323 00:21:24,240 --> 00:21:27,320 how to organize the lights, how to organize everything. 324 00:21:27,640 --> 00:21:32,520 So I just became photographer. A natural and what was your 325 00:21:33,000 --> 00:21:37,440 photographer Tony uniform? What were you wearing on a daily 326 00:21:37,440 --> 00:21:42,560 basis to? I was mostly wearing jeans. 327 00:21:43,360 --> 00:21:51,680 I had a military type belt with suspenders and then on the belt 328 00:21:51,680 --> 00:21:56,920 I would have little socks. Similarly to people in the Army, 329 00:21:56,920 --> 00:22:00,920 actually the same exactly same belt that I used for the Army, 330 00:22:01,120 --> 00:22:05,240 where instead of putting lots of ammunitions, I would put 331 00:22:05,880 --> 00:22:08,280 different lenses, different cameras. 332 00:22:09,000 --> 00:22:11,160 You always need to use two cameras. 333 00:22:11,160 --> 00:22:13,600 If one breaks down, you have the second one. 334 00:22:14,120 --> 00:22:16,680 You shoot everything with two cameras. 335 00:22:16,680 --> 00:22:21,920 In case 1 camera is faulty. So this today obviously probably 336 00:22:21,960 --> 00:22:25,480 the young you know, don't really know because you can see the 337 00:22:25,480 --> 00:22:26,840 photos right away. Because you were. 338 00:22:27,040 --> 00:22:29,160 You were. This is on full film. 339 00:22:29,160 --> 00:22:31,080 So. Yeah, you have no idea what 340 00:22:31,080 --> 00:22:33,160 you're shooting. You're just shooting and you 341 00:22:33,160 --> 00:22:38,280 hope that something comes up. But if you hire models, you hire 342 00:22:38,280 --> 00:22:42,800 a location, you you have a cast of 10 people including 343 00:22:43,200 --> 00:22:45,480 assistant, you stylist, all this. 344 00:22:45,840 --> 00:22:51,240 You need to be sure that the photos come out and you have 345 00:22:51,240 --> 00:22:55,000 sometimes no way of knowing that the camera is broken. 346 00:22:55,560 --> 00:22:59,440 And so it's natural that you have today every photo with two 347 00:22:59,440 --> 00:23:03,200 cameras with two different films and send the films to the 348 00:23:03,200 --> 00:23:10,080 different labs then then you are sure that if something is, if 349 00:23:10,200 --> 00:23:14,960 the films are corrupted one way or another, or the lab does 350 00:23:14,960 --> 00:23:19,160 something they lose, then you haven't lost your job. 351 00:23:19,840 --> 00:23:24,400 So yeah, similar. My, my father was army. 352 00:23:24,400 --> 00:23:29,080 So for me was always equipped, all my cameras, all the stuff 353 00:23:29,400 --> 00:23:32,360 ready on me. I didn't have to waste too much 354 00:23:32,360 --> 00:23:35,720 time when I was ready because it time is very important on a 355 00:23:35,720 --> 00:23:38,240 shooting. You have to do as many photos as 356 00:23:38,240 --> 00:23:42,600 possible. I often talk about clothes being 357 00:23:42,600 --> 00:23:46,800 our armour and that we message through them. 358 00:23:48,120 --> 00:23:51,080 Is this something that you're conscious of doing? 359 00:23:52,000 --> 00:23:59,560 100% it's, it's, you know, in Italian there, there is a say 360 00:24:00,440 --> 00:24:06,480 Lobidofide Monaco. The suit or the dress makes the 361 00:24:06,840 --> 00:24:12,280 monk Monaco monk or priest. So if you see somebody dressed 362 00:24:12,280 --> 00:24:15,360 like a priest, you would kind of imagine this guy's a priest. 363 00:24:15,600 --> 00:24:18,360 If you think you have an important role, you need to 364 00:24:18,360 --> 00:24:21,560 dress up because you need to be the the role model. 365 00:24:21,560 --> 00:24:27,320 So I was lucky enough that when I finished my MBA, I went to 366 00:24:27,320 --> 00:24:32,160 work and very quickly I don't know how I became the marketing 367 00:24:32,160 --> 00:24:37,360 director. And so I was young amongst lots 368 00:24:37,360 --> 00:24:39,200 of other people who reported to me. 369 00:24:39,840 --> 00:24:43,440 So if you show up and you don't have all the gold and all the 370 00:24:43,440 --> 00:24:47,600 stuff, how do they know you are the captain or the wherever? 371 00:24:47,600 --> 00:24:51,520 So how did you, how did you portray yourself then? 372 00:24:52,920 --> 00:24:57,960 Very much using nice suits and you know at the time we were 373 00:24:57,960 --> 00:25:02,720 using ties, so the dye was important to give a sort of 374 00:25:03,440 --> 00:25:07,160 collar and the suit was important as well. 375 00:25:07,640 --> 00:25:12,400 The shoes must be clean and and obviously nice. 376 00:25:13,080 --> 00:25:16,600 Do you have a style icon? Well I would I would say that 377 00:25:16,600 --> 00:25:24,480 Tom Ford has always been a guy who has a clearview about his 378 00:25:24,480 --> 00:25:28,840 style, so I liked him typically quite a lot. 379 00:25:29,720 --> 00:25:32,640 And then you have the events very much on the roll. 380 00:25:32,920 --> 00:25:38,240 I met George Armani who was always 3 clean black and he 381 00:25:38,240 --> 00:25:40,760 would mostly wear also a black shirt. 382 00:25:40,840 --> 00:25:45,840 If I were to ask you how to how you would describe your style 383 00:25:45,840 --> 00:25:51,160 DNA in three words, what 3 words do you think those would be? 384 00:25:51,880 --> 00:26:00,720 Sophisticated but also efficient and pragmatic. 385 00:26:02,040 --> 00:26:06,480 Things that are frivolous would not be something that I I would 386 00:26:06,480 --> 00:26:10,840 consider as part of my style, or things that are unpractical. 387 00:26:11,320 --> 00:26:13,920 So have you. Would you say that you've had a 388 00:26:13,920 --> 00:26:18,320 worst fashion moment? One that you look back at a 389 00:26:18,320 --> 00:26:20,600 picture and think, what was I thinking? 390 00:26:22,760 --> 00:26:25,840 Yeah, absolutely. I would say when I was probably 391 00:26:27,400 --> 00:26:34,480 16/17/18 and at that time, if you if I can help you picture 392 00:26:34,480 --> 00:26:42,800 this is 1 sort of Duran Duran were quite popular and Taylor is 393 00:26:42,800 --> 00:26:45,800 one of the guys with. Yes, yeah. 394 00:26:46,520 --> 00:26:50,160 So for example, I would, Can you believe I would go around with a 395 00:26:50,160 --> 00:26:53,480 big hat. My, my grandfather was American 396 00:26:54,200 --> 00:26:57,120 and he had lots of, I didn't meet him. 397 00:26:57,200 --> 00:27:00,920 I mean, I, I met him, but he died when I was 11 months. 398 00:27:00,920 --> 00:27:02,720 So I never had the chance of meeting him. 399 00:27:02,720 --> 00:27:08,240 But I had photos of him. He was always wearing these big 400 00:27:08,240 --> 00:27:13,520 coats and, and big hats. So Can you believe when I was 401 00:27:13,720 --> 00:27:18,680 1617, I was going around with this kind of hats and and maybe 402 00:27:18,680 --> 00:27:22,240 little ties like Duran Duran, stuff like that. 403 00:27:22,240 --> 00:27:26,960 This was completely the opposite of what everybody was wearing at 404 00:27:26,960 --> 00:27:29,840 the time. And they were wearing more like 405 00:27:29,840 --> 00:27:34,240 jeans and Timberland big shoes and things like that. 406 00:27:34,240 --> 00:27:38,000 And I was like the opposite. Would you, would you ever 407 00:27:38,000 --> 00:27:44,040 consider any tweakments as the years tick by in terms of Botox 408 00:27:44,040 --> 00:27:50,040 or fillers or any of that? So due to my job, I'm obviously 409 00:27:50,040 --> 00:27:55,240 exposed to a lot of aesthetic medicine and I know how they 410 00:27:55,240 --> 00:27:58,960 work on our body. And so I have very clear ideas 411 00:27:58,960 --> 00:28:02,040 about the things that I would or I would not do. 412 00:28:02,920 --> 00:28:07,920 I will never do fillers. Fillers are external substances 413 00:28:07,920 --> 00:28:12,520 that we inject in our body to fill up holes, but they are 414 00:28:12,520 --> 00:28:17,280 actually absorbed. So if you do fillers 20 times 415 00:28:17,320 --> 00:28:20,800 then you put 20 times that amount in your face and it's 416 00:28:20,800 --> 00:28:24,640 going to stay there a lot to it. So I would never do fillers. 417 00:28:24,880 --> 00:28:28,640 Even if they wait, I will do bollocks is going to be a 418 00:28:28,640 --> 00:28:33,320 different thing. It's helping freeze the muscle 419 00:28:33,960 --> 00:28:41,200 and therefore helps reduce the strain and the, you know, 420 00:28:42,040 --> 00:28:44,520 challenge that your skin is supposed to. 421 00:28:44,800 --> 00:28:50,400 So if I go like this a million times a year, which is not such 422 00:28:50,400 --> 00:28:53,960 a big number because you can do it many times a day, all this 423 00:28:53,960 --> 00:28:57,400 line eventually show up more and deeper. 424 00:28:58,000 --> 00:29:04,560 So if you smile a lot like this, all this kind of signs around 425 00:29:04,560 --> 00:29:08,440 here shop odd. So when you do Botox, you are 426 00:29:08,440 --> 00:29:14,080 literally sort of inhibiting those muscle to move as much and 427 00:29:14,080 --> 00:29:19,640 you are reducing the amount of lines and the sort of visibility 428 00:29:19,640 --> 00:29:22,920 of that. So Botox is the easiest sort of 429 00:29:22,920 --> 00:29:26,500 solution. And what is your biggest anti 430 00:29:26,500 --> 00:29:34,640 aging tool? Well beside a a a a sort of 431 00:29:34,640 --> 00:29:38,760 healthy lifestyle, which I do when it comes to food. 432 00:29:39,480 --> 00:29:44,560 But flying all the time definitely is not a part of that 433 00:29:46,520 --> 00:29:48,360 great lifestyle. But likely. 434 00:29:48,360 --> 00:29:52,480 I don't smoke and I don't drink very much, only socially because 435 00:29:52,920 --> 00:29:57,880 I enjoy the taste. I would say that definitely the 436 00:29:57,880 --> 00:30:01,640 college and that I take regularly helps a lot. 437 00:30:01,960 --> 00:30:05,040 And for me, sport is very, very important. 438 00:30:05,040 --> 00:30:12,960 I I spend, I don't know, maybe 4-3 to 4-5 hours every week 439 00:30:12,960 --> 00:30:17,080 swimming. Coming back to your wardrobe, do 440 00:30:17,080 --> 00:30:21,000 you feel you've got an excessive amount of anything in particular 441 00:30:21,000 --> 00:30:22,800 in your wardrobe? For sure. 442 00:30:23,920 --> 00:30:27,120 Like what? I definitely have too many 443 00:30:27,120 --> 00:30:36,320 jackets, maybe shoes as well, although I don't really use many 444 00:30:36,320 --> 00:30:38,760 of them anymore. Why is that? 445 00:30:39,720 --> 00:30:43,320 Well, because they are less comfortable than than the one 446 00:30:43,320 --> 00:30:48,280 that I'm normally using. It's I'm using a lot of running 447 00:30:48,280 --> 00:30:51,040 shoes and things like that because I'm always sort of 448 00:30:51,280 --> 00:30:54,920 really moving very, very fast. I I don't walk. 449 00:30:55,680 --> 00:30:59,760 I really literally nearly run. Through airports. 450 00:31:00,240 --> 00:31:04,600 Or the underground or or Oxford St. everywhere. 451 00:31:04,600 --> 00:31:10,640 I'm just trying to move faster because it's a good exercise as 452 00:31:10,640 --> 00:31:15,040 well and you got there faster. Guilty Secret What is the most 453 00:31:15,040 --> 00:31:17,800 expensive item you've ever bought? 454 00:31:17,960 --> 00:31:21,120 I'm not asking for the price tag, I'm just asking you to 455 00:31:21,120 --> 00:31:28,440 describe the item. The most frivolous, expensive, 456 00:31:28,440 --> 00:31:33,960 excessive. It's a vest I bought recently, 457 00:31:34,240 --> 00:31:39,200 as far as I remember on Bond Street, it's simply a vest and 458 00:31:39,200 --> 00:31:44,640 it cost a fortune, a fortune because it is in the same it, it 459 00:31:44,640 --> 00:31:50,880 looks like a Toriador uniform. So it has all this kind of 460 00:31:52,040 --> 00:31:54,440 beats. I touched it and I did it 461 00:31:54,440 --> 00:31:58,960 because I was supposed to do some kind of a photo shoot and 462 00:31:58,960 --> 00:32:02,920 and something that was. I thought it would look really 463 00:32:02,920 --> 00:32:07,560 nice, but then I regret many, many times spending so much time 464 00:32:07,560 --> 00:32:10,440 on it and using. It Have you worn it? 465 00:32:10,440 --> 00:32:12,800 Yeah, I did. Yeah, there are some photos 466 00:32:12,800 --> 00:32:14,520 probably on my Instagram as well. 467 00:32:15,800 --> 00:32:19,400 Tell me, what's your approach to sustainable fashion? 468 00:32:20,160 --> 00:32:26,040 I must say my daughter, who's just 19, is incredibly keen on 469 00:32:26,040 --> 00:32:32,040 this thing and I remember maybe one This is 100% the truth. 470 00:32:32,040 --> 00:32:35,840 I remember one year ago I told her I was thinking about 471 00:32:35,840 --> 00:32:40,200 starting a fashion run and she looked at me like I was doing 472 00:32:40,200 --> 00:32:42,880 something like a crime. Committing a crime? 473 00:32:42,880 --> 00:32:45,560 Yeah. Well, don't you know that they 474 00:32:45,560 --> 00:32:48,760 already produce too much garments around the world and 475 00:32:48,760 --> 00:32:52,280 this is polluting the world in excessively? 476 00:32:52,280 --> 00:32:55,240 Why do you want to produce more fashion? 477 00:32:55,600 --> 00:33:00,760 I was only going to do some very little high quality products, 478 00:33:00,760 --> 00:33:02,720 you know, silk and things like that. 479 00:33:03,240 --> 00:33:06,240 And she's like, yeah, but there is already too much out there. 480 00:33:06,240 --> 00:33:08,440 You don't. We don't need your fashion. 481 00:33:08,640 --> 00:33:11,520 Literally. So did she kill that idea for 482 00:33:11,520 --> 00:33:15,440 you, or did you just decide that it was not something to do at 483 00:33:15,440 --> 00:33:17,800 that? Time it did influence me a lot I 484 00:33:17,800 --> 00:33:23,360 must say, because you know, our kids are very important for us 485 00:33:23,360 --> 00:33:26,360 and and we we do everything to make them happy. 486 00:33:26,720 --> 00:33:31,280 So actually I have steered a little bit away from that and 487 00:33:31,440 --> 00:33:36,000 now I'm focusing more on the element on, on the shoes. 488 00:33:36,560 --> 00:33:43,480 So I'm working to launch a line of shoes which have high heels 489 00:33:44,040 --> 00:33:47,400 but have a special sole inside a special. 490 00:33:48,200 --> 00:33:51,760 I'm still an engineer. I'm sorry, I know it's boring. 491 00:33:51,760 --> 00:33:54,760 No, but that's fantastic. We need more engineers in 492 00:33:54,760 --> 00:33:57,880 women's footwear. I'm still an engineer and so I'm 493 00:33:57,880 --> 00:34:03,560 looking at the way the pressure develops across the foot base 494 00:34:03,560 --> 00:34:08,719 and how especially when you have high heels, yes, gravity's 495 00:34:08,719 --> 00:34:13,239 pushing everything down and and ways to reduce that pressure. 496 00:34:13,960 --> 00:34:17,159 And I think I've got some products working with a German 497 00:34:18,199 --> 00:34:21,120 friend who has done a lot of work in that space. 498 00:34:21,120 --> 00:34:25,719 I have something that is I think in in the right direction so. 499 00:34:26,120 --> 00:34:28,679 Fascinating. And then will you work with a 500 00:34:28,760 --> 00:34:35,239 footwear designer on the uppers you know, to Christian Louboutin 501 00:34:35,239 --> 00:34:43,960 or Aqua Zora or anyone like that to apply your engineering to 502 00:34:44,159 --> 00:34:46,600 high fashion shoes or what's your plan? 503 00:34:46,960 --> 00:34:50,880 Yeah, well, well, obviously you know, a guy like Salvador 504 00:34:50,880 --> 00:34:56,400 Ferragamo, I'm Italian, so I have to go with the Diane guys 505 00:34:56,400 --> 00:35:03,240 obviously is one who has revolutionised the the kind of 506 00:35:03,640 --> 00:35:09,000 she industry many, many years ago, maybe a century ago, 507 00:35:09,000 --> 00:35:15,680 something like that. And the style has actually been 508 00:35:15,680 --> 00:35:19,600 developed a long, long time ago. And you'll be surprised that the 509 00:35:19,600 --> 00:35:23,640 way these shoes are made today is very, very similar to the way 510 00:35:23,640 --> 00:35:27,720 they were made by Salvador Ferraro nearly 100 years ago. 511 00:35:28,480 --> 00:35:33,120 But of course there is a lot of technology available and for 512 00:35:33,120 --> 00:35:37,480 example, running shoes now they use carbon fibre inside which 513 00:35:37,480 --> 00:35:42,040 gives the extra elasticity. And there is a project that I'm 514 00:35:42,040 --> 00:35:47,240 working on together with this German company to develop a the 515 00:35:47,240 --> 00:35:53,400 sole and the support of the high heel shoe based on carbon fibre, 516 00:35:53,400 --> 00:35:59,000 which will make it thinner, more rigid and also more elastic at 517 00:35:59,000 --> 00:36:02,480 the same time. But the the real benefit really 518 00:36:02,480 --> 00:36:07,960 comes from the sole and the way the inside of the shoes is made. 519 00:36:08,240 --> 00:36:13,040 Obviously the outside is very important, but the most 520 00:36:13,040 --> 00:36:17,200 important part is the piece of the shoes, which is taking the 521 00:36:17,200 --> 00:36:20,960 weight and the pressure. Don't you think it's both are 522 00:36:20,960 --> 00:36:24,200 important? The inside and the mechanics of 523 00:36:24,200 --> 00:36:26,520 the shoe? I totally agree with you. 524 00:36:26,520 --> 00:36:33,240 I buy into that. But as a as a female consumer, I 525 00:36:33,240 --> 00:36:36,640 would want both form and function. 526 00:36:36,880 --> 00:36:40,680 Of course, yes. And and we are working on making 527 00:36:40,680 --> 00:36:44,560 the sandals are more difficult because there there is a smaller 528 00:36:44,560 --> 00:36:49,280 surface that is holding up holding up your foot on the on 529 00:36:49,280 --> 00:36:52,800 the sole. So these are the harder one to 530 00:36:52,880 --> 00:36:57,880 to make more comfortable. But the one that like simple, 531 00:36:59,760 --> 00:37:04,960 you mentioned Louis Bhutan or or which one Aqua Zura is, which is 532 00:37:04,960 --> 00:37:08,520 Italian as well. Definitely very, very nice. 533 00:37:08,560 --> 00:37:13,040 They're they're also providing a bigger opportunity, a better and 534 00:37:13,040 --> 00:37:18,280 easier opportunity to make the sole shaped in a way that can 535 00:37:18,280 --> 00:37:21,160 support a little bit better the food. 536 00:37:21,160 --> 00:37:25,480 Most of the shoes sold now I have really no, no additional 537 00:37:25,480 --> 00:37:29,600 shape inside and that doesn't help so much. 538 00:37:29,720 --> 00:37:33,880 We do have running shoes or trekking shoes. 539 00:37:33,880 --> 00:37:40,120 They have a very strong kind of support and they work really 540 00:37:40,120 --> 00:37:43,000 well because we are thinking, well if you're going to be 541 00:37:43,000 --> 00:37:47,120 climbing for five hours or working on shoes for five hours, 542 00:37:47,120 --> 00:37:49,560 they better be good and comfortable. 543 00:37:49,560 --> 00:37:54,760 But but interestingly high heel shoes, they put even stronger 544 00:37:55,160 --> 00:37:59,920 pressure on the foot base because you are on a slope 545 00:38:00,040 --> 00:38:03,800 constantly, right? It's exactly the opposite of 546 00:38:04,280 --> 00:38:10,760 using of running on on the tape. When it goes up, you obviously 547 00:38:10,760 --> 00:38:16,200 have to put more effort and this is your foot is going down and 548 00:38:16,200 --> 00:38:18,560 most of the pressure goes on your toes. 549 00:38:19,520 --> 00:38:22,600 So again, that's the engineering coming out. 550 00:38:22,600 --> 00:38:25,800 Fascinating. So what else are you working on 551 00:38:25,800 --> 00:38:28,960 in terms of projects that are really exciting you? 552 00:38:28,960 --> 00:38:33,280 Quite a few projects from, you know, research labs perspective 553 00:38:33,840 --> 00:38:39,600 trying to help on the mobility side, trying to help on the 554 00:38:39,600 --> 00:38:42,120 muscle side. You know, as we age, 555 00:38:43,240 --> 00:38:47,840 unfortunately the ability to replenish our muscles or 556 00:38:47,840 --> 00:38:53,280 regenerate our muscle reduce. So the reality is that everybody 557 00:38:53,280 --> 00:38:57,360 who's over 50 should be spending a huge amount of time exercising 558 00:38:57,840 --> 00:39:01,760 and should be eating a lot of proteins because when we are 559 00:39:01,760 --> 00:39:06,600 younger then the muscles regenerate quite easily and we 560 00:39:06,600 --> 00:39:10,080 are able to use even a smaller amount of protein. 561 00:39:10,080 --> 00:39:14,800 But as we get older, that becomes more difficult. 562 00:39:15,040 --> 00:39:17,640 Can you talk to me about creatine for a moment? 563 00:39:17,800 --> 00:39:23,200 Yeah, it's it's a very important element which is necessary for 564 00:39:23,200 --> 00:39:26,520 the regeneration of muscles and it's very difficult to find. 565 00:39:27,600 --> 00:39:33,400 And why the reasons why creatine is so difficult to dispense is 566 00:39:33,400 --> 00:39:36,920 because it reacts with water and changes quickly. 567 00:39:36,920 --> 00:39:42,320 So there are hardly liquids that can deliver that and you have to 568 00:39:42,320 --> 00:39:46,880 take them via via tablets, but actually you need quite a few 569 00:39:48,000 --> 00:39:51,880 grams a day. And so as a matter of fact, we 570 00:39:51,880 --> 00:39:57,560 have a project where we are developing a sort of sachet 571 00:39:57,560 --> 00:40:02,560 powder sachet which has quite a large amount of creatine. 572 00:40:02,560 --> 00:40:09,720 It's like 5g together with some proteins and also some collagen 573 00:40:10,320 --> 00:40:13,760 which together mixed in some kind of water. 574 00:40:13,760 --> 00:40:19,560 We are talking about 1012 grams of protein would be very much 575 00:40:19,560 --> 00:40:22,640 helpful. For the body, when regenerating 576 00:40:22,960 --> 00:40:29,000 our muscles, if combined with exercise, No exercise, no 577 00:40:29,000 --> 00:40:32,080 regeneration, yeah. And when you're talking about 578 00:40:32,080 --> 00:40:36,520 the protein, is that coming from animals or is it coming from 579 00:40:36,520 --> 00:40:38,680 vegetables? Where's the source of that? 580 00:40:38,800 --> 00:40:44,720 Collagen is an animal protein, so it can only be coming from 581 00:40:45,160 --> 00:40:49,720 animal source. Right, let's spin onto some 582 00:40:49,720 --> 00:40:52,040 quick fire questions. We're back to fashion here. 583 00:40:52,480 --> 00:40:56,080 Which fashion trend would you most like to see make a 584 00:40:56,080 --> 00:40:58,600 comeback? I think every pretty much 585 00:40:58,600 --> 00:41:02,800 everything is out there. Your last impulse buy? 586 00:41:03,720 --> 00:41:08,400 I was in Japan. I bought a a running jacket 587 00:41:08,840 --> 00:41:14,280 which was very interesting. It was made of very very thin 588 00:41:14,280 --> 00:41:20,720 material, very smooth, but then had here some kind of additional 589 00:41:23,560 --> 00:41:27,080 padding like. How do you call it like? 590 00:41:27,120 --> 00:41:32,520 An insulation or down. Yeah, down and and this was only 591 00:41:32,520 --> 00:41:36,600 here, only this part. So essentially it's something 592 00:41:36,600 --> 00:41:42,400 that if you run when it's cold, you are likely feeling cold here 593 00:41:42,400 --> 00:41:46,240 on this part of of your body partially because you got the 594 00:41:46,240 --> 00:41:51,400 wind and in the back you you're going to be sweating most of 595 00:41:51,400 --> 00:41:56,320 them even if outside is 0° you are running is wet in the back 596 00:41:56,960 --> 00:42:00,600 and that's simply because your body is releasing lots of 597 00:42:00,600 --> 00:42:03,040 liquids and it does more in the back. 598 00:42:03,760 --> 00:42:07,840 And so this jacket is actually got two big zippers in the back 599 00:42:07,840 --> 00:42:11,160 that you open. So you have a down jacket in the 600 00:42:11,160 --> 00:42:14,480 front and ventilation in the back. 601 00:42:15,080 --> 00:42:21,160 Is this is the last I vote? Your views on tattoos. 602 00:42:22,440 --> 00:42:28,240 Very brave those who who have I don't have any tattoo I I find 603 00:42:28,240 --> 00:42:31,040 sometimes these tattoos are quite spectacular. 604 00:42:31,520 --> 00:42:33,640 Grooming or well-being treatment? 605 00:42:33,640 --> 00:42:38,120 You couldn't give up. I only do some basic really. 606 00:42:38,480 --> 00:42:44,040 I'm not, I'm not I I've done massage here and there a few 607 00:42:44,040 --> 00:42:47,400 times, but. High end or High Street? 608 00:42:48,440 --> 00:42:54,520 Both have a very important role. But for you, which would you? 609 00:42:54,640 --> 00:42:57,280 Which would which do you prefer? High end or high? 610 00:42:57,280 --> 00:42:59,680 Street, obviously I like, I am better. 611 00:43:00,040 --> 00:43:05,960 Savile Row or Italian tailoring? Unfortunately in Italy a lot of 612 00:43:05,960 --> 00:43:12,280 that heritage has been lost and there aren't any more so many 613 00:43:13,720 --> 00:43:18,680 guys who are able to to do this type of of things as they used 614 00:43:18,680 --> 00:43:21,840 to do. Double breasted or single 615 00:43:21,840 --> 00:43:25,320 breasted? Double breast is hard, double 616 00:43:25,320 --> 00:43:27,560 breast is hard. So I'd say single breast. 617 00:43:27,760 --> 00:43:32,320 Frocks cute or puke? Cute when you go to the to the 618 00:43:32,320 --> 00:43:36,720 pool, but not if you're working on the High Street. 619 00:43:37,160 --> 00:43:40,360 Cashmere or cotton? Let's say cashmere. 620 00:43:40,640 --> 00:43:43,360 Trend or style? Style. 621 00:43:44,480 --> 00:43:49,960 Colour or monochrome? Margon is is cool if you have 622 00:43:49,960 --> 00:43:53,200 style. Hoarder or editor? 623 00:43:54,200 --> 00:43:57,480 Well, you need both, but sometimes editor is nice. 624 00:43:58,160 --> 00:44:02,080 Charity shop or resale when you're getting rid of things. 625 00:44:02,920 --> 00:44:05,560 Charity shop. Budgie smugglers or board 626 00:44:05,560 --> 00:44:09,560 shorts? Definitely speedos I I swim all 627 00:44:09,560 --> 00:44:13,280 the times and everybody makes fun of my speedos, but I 628 00:44:13,320 --> 00:44:17,640 couldn't swim in shorts. And finally, traditional last 629 00:44:17,640 --> 00:44:21,000 question at the end of the day, what do you or don't you wear in 630 00:44:21,000 --> 00:44:23,480 bed? Don't wear anything. 631 00:44:24,720 --> 00:44:27,760 Tony, thank you. What a fun interview. 632 00:44:27,760 --> 00:44:30,560 It's been fascinating. Thank you for having. 633 00:44:30,560 --> 00:44:35,080 Me to hear about your style and all things health and well-being 634 00:44:35,080 --> 00:44:36,520 too. I've loved that.