1 00:00:00,040 --> 00:00:03,600 I bring in my battered Birkin. Yes, you say? 2 00:00:04,080 --> 00:00:06,240 Forget it, Amanda. We want a brand spank. 3 00:00:06,240 --> 00:00:07,880 A new. Battered Birkin. 4 00:00:08,160 --> 00:00:09,280 How? How does it work? 5 00:00:09,840 --> 00:00:13,240 In terms of pricing, it's really interesting because we are very 6 00:00:13,240 --> 00:00:18,240 tapped in to the prices in the market, so everyday we price 7 00:00:18,400 --> 00:00:21,600 hundreds of bags and we also know what things are selling 8 00:00:21,600 --> 00:00:22,920 for. The other thing a lot of people 9 00:00:22,920 --> 00:00:26,960 don't realise about shopping in Ms. is that you can only really 10 00:00:26,960 --> 00:00:30,240 take what they offer you. So say I want 1 of this, yes, 11 00:00:30,320 --> 00:00:33,880 one of these, I might come in and they might offer me a little 12 00:00:33,880 --> 00:00:36,120 red Kelly, but I don't actually want a red Kelly. 13 00:00:36,400 --> 00:00:39,280 So and MERS was actually sued for this in the States. 14 00:00:39,680 --> 00:00:43,680 It's going to be the first intimate beauty brand. 15 00:00:44,720 --> 00:00:47,320 Oh my God, Can you can we talk about this a little bit? 16 00:00:47,320 --> 00:00:50,360 OK. Intimate beauty brand. 17 00:00:50,360 --> 00:00:56,960 Yes, right. Tell me today, I'm going on a 18 00:00:56,960 --> 00:01:01,160 style journey with the founder and CEO of the resale platform, 19 00:01:01,160 --> 00:01:04,480 Celier, the brilliant Hanushka Tony. 20 00:01:04,800 --> 00:01:07,600 Hello and welcome Hanushka. Thank you for having me. 21 00:01:07,600 --> 00:01:09,040 Oh. It's such a pleasure. 22 00:01:09,040 --> 00:01:12,720 I've got the biggest list of questions to ask you before we 23 00:01:12,720 --> 00:01:18,520 even get onto your own style, but I am hugely impressed by the 24 00:01:18,520 --> 00:01:22,920 business that you have built. I mean, it's just incredible. 25 00:01:22,920 --> 00:01:28,440 You spun on from the legal world and I'd just love to know what 26 00:01:28,440 --> 00:01:34,240 inspired you to create Celia. To be honest, Celia wasn't a 27 00:01:34,240 --> 00:01:38,600 business that I one day sat down and thought I'm going to start a 28 00:01:38,600 --> 00:01:41,600 resale business. A lot of the credit actually 29 00:01:41,600 --> 00:01:45,960 goes to my mum and Dina. So as long as I can remember, 30 00:01:45,960 --> 00:01:50,960 she's always had this dream of having a consignment store that 31 00:01:50,960 --> 00:01:53,880 would sell designer designer pieces. 32 00:01:54,320 --> 00:01:59,560 And around six years ago she opened this teeny tiny store in 33 00:01:59,560 --> 00:02:02,760 Knightsbridge with the idea of her. 34 00:02:02,880 --> 00:02:04,840 I guess her ambition was just to have fun. 35 00:02:05,120 --> 00:02:09,720 She wasn't looking to scale or build a big global business or a 36 00:02:09,720 --> 00:02:14,920 brand or anything like that. And then COVID happened and I 37 00:02:14,920 --> 00:02:18,280 stepped in and we built the business that is Celia today 38 00:02:18,320 --> 00:02:22,080 together. And so COVID hit, you had to 39 00:02:22,080 --> 00:02:28,280 segue onto online. And was that your brainchild? 40 00:02:28,280 --> 00:02:31,960 Your baby? So I remember at the time I was 41 00:02:31,960 --> 00:02:35,120 working in marketing because I had left the lawn, so I was 42 00:02:35,120 --> 00:02:37,720 doing a lot of social media and branding. 43 00:02:38,120 --> 00:02:42,840 And when the store closed, I realised that it was a question 44 00:02:42,840 --> 00:02:45,280 of is this business going to survive or not? 45 00:02:45,560 --> 00:02:50,440 So I took my iPhone, I went into this closed teeny tiny boutique. 46 00:02:50,440 --> 00:02:53,680 And if you go into the original Celia store, it's so small, it's 47 00:02:53,680 --> 00:02:56,440 tiny. And I started pulling things off 48 00:02:56,440 --> 00:02:59,960 the shelf, training the camera on myself and talking about the 49 00:02:59,960 --> 00:03:02,520 product. And I think at the time we were 50 00:03:02,520 --> 00:03:05,280 the first people to really do live selling. 51 00:03:05,800 --> 00:03:08,880 And I remember my friends writing to me and people I knew 52 00:03:08,880 --> 00:03:11,200 and saying, Hanishka, can you please stop it? 53 00:03:11,200 --> 00:03:12,680 It's, it's actually embarrassing. 54 00:03:12,920 --> 00:03:16,640 Like we're at home on our sofas and we are cringing because no 55 00:03:16,640 --> 00:03:19,760 one had sold in the Sway before. And I kind of thought, oh, I 56 00:03:19,760 --> 00:03:21,160 don't care, I'll just keep doing it. 57 00:03:21,440 --> 00:03:25,800 And things started selling, and after about a month, every 58 00:03:25,800 --> 00:03:30,120 single thing we were posting had at least 10 to 15 people begging 59 00:03:30,120 --> 00:03:33,240 to buy it. So we invented this tagline 60 00:03:33,240 --> 00:03:37,400 called Fastest Finger First to represent how fast you had to be 61 00:03:37,560 --> 00:03:39,920 to buy the product. And it all just went from there. 62 00:03:40,040 --> 00:03:44,880 So the business is based on designer bags and clothing and 63 00:03:44,880 --> 00:03:48,560 accessories. So we do all the categories for 64 00:03:48,560 --> 00:03:52,720 women, from bags to ready to wear to accessories to shoes. 65 00:03:53,080 --> 00:03:57,360 Obviously in our marketing and our storytelling, we really lean 66 00:03:57,360 --> 00:04:00,640 into bags because it's something that women are naturally so 67 00:04:00,720 --> 00:04:03,680 interested in. And there's so much to say about 68 00:04:03,680 --> 00:04:06,960 a designer bag, whether you're talking about investment value, 69 00:04:07,200 --> 00:04:10,840 how it elevates your outfit, what it represents, so. 70 00:04:11,080 --> 00:04:14,840 And so the business model is it's all consignment. 71 00:04:15,120 --> 00:04:17,880 Yes, it's all. Consignment, it's really 72 00:04:17,880 --> 00:04:20,680 interesting because if you look at the resale industry as a 73 00:04:20,680 --> 00:04:24,720 whole, there are so many incredible businesses. 74 00:04:24,760 --> 00:04:28,360 I bring in my battered Birkin. Yes you say? 75 00:04:28,800 --> 00:04:31,640 Forget it Amanda. We want a brand spank new. 76 00:04:31,640 --> 00:04:33,240 Battered Birkin. How? 77 00:04:33,240 --> 00:04:36,680 How does it work? In terms of pricing, it's really 78 00:04:36,680 --> 00:04:40,520 interesting because we are very tapped in to the prices in the 79 00:04:40,520 --> 00:04:43,800 market. So everyday we price hundreds of 80 00:04:43,800 --> 00:04:46,680 bags and we also know what things are selling for. 81 00:04:47,040 --> 00:04:50,680 So if you bring in a bag, we'll have a conversation and now say, 82 00:04:50,840 --> 00:04:54,600 hey Amanda, so do you want a fast sale? 83 00:04:55,040 --> 00:04:58,920 Do you want to wait a little bit or do you want the top possible 84 00:04:58,920 --> 00:05:00,720 price? And you'll tell me what your 85 00:05:00,720 --> 00:05:04,400 preference is and then I'll guide you because there's always 86 00:05:04,640 --> 00:05:07,920 a sell today price based on what things are trading at. 87 00:05:08,160 --> 00:05:11,280 But then there are clients who say, look, I'm not in a rush and 88 00:05:11,280 --> 00:05:15,200 I want a very, very toppy price. I'm aware that this item might 89 00:05:15,200 --> 00:05:18,280 actually not sell at this toppy price, but if I don't get it, 90 00:05:18,280 --> 00:05:20,720 I'm not selling. So we try to accommodate our 91 00:05:20,720 --> 00:05:23,600 clients preferences. So as a business, we have the 92 00:05:23,600 --> 00:05:27,200 highest average order value in all of e-commerce. 93 00:05:27,680 --> 00:05:31,600 So our average order value on the site and this is shocking is 94 00:05:31,600 --> 00:05:33,920 about 3 1/2 thousand pounds. Wow. 95 00:05:34,480 --> 00:05:38,520 And if per item average per order, which is absolutely 96 00:05:38,520 --> 00:05:42,000 crazy. I mean even the top luxury E com 97 00:05:42,000 --> 00:05:46,160 platforms, the biggest ones, if you look at their Aovs, they're 98 00:05:46,400 --> 00:05:49,880 just under 1000. So we're well over triple that. 99 00:05:50,800 --> 00:05:55,440 So when we decide for the Commission structure, we prefer 100 00:05:55,640 --> 00:05:58,640 to have expensive items because that's what sells the most for 101 00:05:58,640 --> 00:06:01,200 us. So for an expensive item, the 102 00:06:01,200 --> 00:06:05,800 seller will get around 80%. And when you say an expensive 103 00:06:05,800 --> 00:06:08,800 item, what are you your expensive? 104 00:06:09,000 --> 00:06:12,960 No, actually an expensive item is something over 2.6000 lbs. 105 00:06:13,080 --> 00:06:14,800 Right. OK, OK. 106 00:06:15,360 --> 00:06:18,160 What's the most expensive item you've ever sold? 107 00:06:18,280 --> 00:06:23,960 Let's have a think. I sold a few years ago a diamond 108 00:06:24,000 --> 00:06:28,280 crocodile Birkin in blue. It was 4 diamonds. 109 00:06:28,280 --> 00:06:32,520 It, it was factory set, meaning it was Erma's Diamonds, not 110 00:06:32,520 --> 00:06:37,280 aftermarket and we got it in and it actually went to bids. 111 00:06:37,600 --> 00:06:40,920 So we, which was, it's like an ordinary extraordinary. 112 00:06:41,880 --> 00:06:46,040 We didn't plan an auction but we had so much interest that 113 00:06:46,040 --> 00:06:48,720 someone said I'll give you 60. No, I'll give you 70. 114 00:06:48,720 --> 00:06:51,960 No, I'll give you 80. So in the end it sold for around 115 00:06:51,960 --> 00:06:55,320 £85,000. Oh my God, what would that have 116 00:06:55,320 --> 00:06:57,400 been at retail out of interest? Well. 117 00:06:57,520 --> 00:07:01,640 This is the very interesting thing at retail in today's money 118 00:07:02,080 --> 00:07:07,320 that would be around 200,000. But this bag was pre loved so it 119 00:07:07,320 --> 00:07:10,280 wasn't store fresh and when someone had bought it, they 120 00:07:10,280 --> 00:07:14,120 probably bought it at around 150 K. 121 00:07:14,440 --> 00:07:18,080 But it's interesting because the seller was desperate for a fast 122 00:07:18,080 --> 00:07:20,680 sale, right? So sometimes we get these 123 00:07:20,680 --> 00:07:25,240 amazing deals because the seller comes in and says, look, I do, I 124 00:07:25,240 --> 00:07:27,840 don't want to wait. I want to sell this item today. 125 00:07:28,040 --> 00:07:29,560 And we say, well, you can get more for it. 126 00:07:29,560 --> 00:07:32,640 And they go no, no, no, no. I just want the bare minimum. 127 00:07:32,640 --> 00:07:35,320 Just get it sold. Fascinating. 128 00:07:35,320 --> 00:07:37,280 Yeah. I mean, this little baby that 129 00:07:37,280 --> 00:07:40,320 we've got on the table. Tell me the story of that. 130 00:07:41,640 --> 00:07:43,840 So I've obviously got a lot of bags. 131 00:07:44,000 --> 00:07:45,760 It's a lot. A lot. 132 00:07:45,920 --> 00:07:48,600 Doing my research, I know I mean how many? 133 00:07:49,240 --> 00:07:51,280 Over 600. Oh my God. 134 00:07:51,480 --> 00:07:54,880 You must have a huge room full of shelves. 135 00:07:56,120 --> 00:08:01,040 So I have a lot of bags, Yeah, I mean, I'm very lucky to be able 136 00:08:01,040 --> 00:08:04,480 to do that because obviously in this business I just get access 137 00:08:04,480 --> 00:08:07,520 to the best possible pieces. But I was looking to get 138 00:08:07,520 --> 00:08:11,120 something a bit different, a bit cool from a mez, and then I saw 139 00:08:11,320 --> 00:08:13,520 this bag. It was actually offered to us 140 00:08:14,520 --> 00:08:17,280 and people think that when I buy bags for my own business, I'm 141 00:08:17,280 --> 00:08:20,600 paying rock bottom prices. I wish that was the case. 142 00:08:21,080 --> 00:08:26,760 So this bag would have cost around 14,000 in store? 143 00:08:26,920 --> 00:08:30,000 Yeah, sadly I did not pay that. You paid more. 144 00:08:30,240 --> 00:08:32,559 I paid more. Fascinating. 145 00:08:32,760 --> 00:08:35,919 And is this a A? Custom bag. 146 00:08:36,120 --> 00:08:39,880 So this is actually a special order and that bag, which means 147 00:08:40,559 --> 00:08:44,840 it's a limited edition bag. It comes in a blue box, so the 148 00:08:44,880 --> 00:08:47,640 outside of the box is orange. You open it inside, it's Navy 149 00:08:47,640 --> 00:08:50,280 blue and it's just a limited piece. 150 00:08:50,280 --> 00:08:54,760 It's called a cargo Birkin. It's a 25 centimetre and it's in 151 00:08:54,760 --> 00:08:56,760 the colour ver mangrove. I love it. 152 00:08:56,760 --> 00:08:59,040 Hermes colours, they're just so. Creative and fun. 153 00:08:59,080 --> 00:09:01,960 Yeah, they they are so inspiring, aren't they? 154 00:09:03,400 --> 00:09:05,920 Oh, so that's that's current favorite. 155 00:09:05,920 --> 00:09:10,400 Yes, definitely. And if I were to say to you, you 156 00:09:10,400 --> 00:09:17,720 could only keep one of your 600 bags, 600 bags, which one would 157 00:09:17,720 --> 00:09:21,600 it be? That is so truly difficult. 158 00:09:22,720 --> 00:09:24,440 And does it change? It does. 159 00:09:24,480 --> 00:09:26,560 It absolutely does from month to month. 160 00:09:26,920 --> 00:09:30,720 Different favorite child. Right now it would be this back 161 00:09:30,720 --> 00:09:36,920 in and I also have this baby pink, a completely useless tiny 162 00:09:36,920 --> 00:09:40,560 Birkin 25 in Rose Sikora. I don't really wear a lot of 163 00:09:40,560 --> 00:09:44,400 pink, but I just think it's so fun and I'm so aesthetic. 164 00:09:44,400 --> 00:09:47,200 I love a good colour, you know, You just look at it and you 165 00:09:47,200 --> 00:09:50,800 think it's sublime. With your 600 bags, are there 166 00:09:50,800 --> 00:09:54,080 any that you've never used? Yes, there are. 167 00:09:54,480 --> 00:09:58,040 And do you ever look at them and think, actually you're, you're 168 00:09:58,040 --> 00:10:00,400 off to be photographed for ecom? Yes. 169 00:10:00,400 --> 00:10:03,440 That normally happens more with my Chanel bags though, yeah. 170 00:10:03,960 --> 00:10:06,160 Fascinating. How many Hermes bags do you own? 171 00:10:06,600 --> 00:10:09,320 Oh. I'd say over 150. 172 00:10:09,720 --> 00:10:15,320 Oh, my God, yeah. Can you talk to me about this 173 00:10:15,320 --> 00:10:19,560 business of sometimes the bags are actually cheaper at full 174 00:10:19,560 --> 00:10:24,200 retail than they are at resale? Yeah, it's it's actually 175 00:10:24,200 --> 00:10:26,560 extraordinary. And this only actually happens 176 00:10:26,560 --> 00:10:30,400 with Hermes. So because Hermes as a brand 177 00:10:30,480 --> 00:10:34,440 really restricts who can buy their bags, what happens is 178 00:10:34,600 --> 00:10:38,960 everyone wants an Ms. bag, but you go in, you ask and you're 179 00:10:38,960 --> 00:10:41,880 normally refused in a very lovely, polite way. 180 00:10:41,880 --> 00:10:46,000 They tell you to join the waiting list, make a wish and 181 00:10:46,000 --> 00:10:49,440 you might be waiting forever. So a lot of people think, you 182 00:10:49,440 --> 00:10:51,440 know what, I just can't be bothered with that. 183 00:10:51,800 --> 00:10:56,600 So they come to businesses like ours and they buy exactly what 184 00:10:56,600 --> 00:10:58,800 they want without having to wait. 185 00:10:59,280 --> 00:11:01,960 The other thing a lot of people don't realise about shopping in 186 00:11:01,960 --> 00:11:05,880 a mess is that you can only really take what they offer you. 187 00:11:06,280 --> 00:11:09,720 So say I want 1 of this one of these, I might come in and they 188 00:11:09,720 --> 00:11:12,800 might offer me a little red Kelly, but I don't actually want 189 00:11:12,800 --> 00:11:15,720 a red Kelly. And is that the way they sort of 190 00:11:15,720 --> 00:11:18,600 get you on the drip? You have you buy the little red 191 00:11:18,600 --> 00:11:21,880 Kelly and say, well, actually I want the cargo when when it 192 00:11:21,880 --> 00:11:25,000 comes in. So what what they do, and this 193 00:11:25,000 --> 00:11:29,200 is an unofficial policy so don't come at me, is they have product 194 00:11:29,200 --> 00:11:32,920 tying. So essentially it's assumed that 195 00:11:32,920 --> 00:11:36,680 you would shop across all the other categories, excluding 196 00:11:36,680 --> 00:11:40,360 leather goods. So you would buy cutlery, you 197 00:11:40,360 --> 00:11:44,240 might buy some porcelain, some ready to wear some shoes, and 198 00:11:44,240 --> 00:11:47,640 once you spend enough, you unlock a bag. 199 00:11:48,080 --> 00:11:50,960 So Ms. was actually sued for this in the States. 200 00:11:51,360 --> 00:11:54,320 So there's a class action lawsuit that's currently going 201 00:11:54,320 --> 00:11:55,880 through the courts. Fascinating. 202 00:11:56,280 --> 00:12:01,200 Because it's considered anti competitive and I think probably 203 00:12:01,320 --> 00:12:05,800 actually for the UK viewers the fairest Ms. you could go to is 204 00:12:05,800 --> 00:12:11,280 actually in the UK so they're far less fixated on pre spend 205 00:12:11,280 --> 00:12:14,280 and product time. Wow, I'm very glad I bought my 206 00:12:14,280 --> 00:12:18,400 Birkins when I did. Although they do look a little 207 00:12:18,400 --> 00:12:20,040 bit worn, let's put it that. Way. 208 00:12:21,080 --> 00:12:23,920 If your skin feels like it's changed overnight, you're not 209 00:12:23,920 --> 00:12:26,400 alone. What used to work suddenly 210 00:12:26,400 --> 00:12:30,880 doesn't, and new concerns like fine lines, dark spots, or 211 00:12:30,880 --> 00:12:34,280 breakouts appear. Our skin evolves, and our 212 00:12:34,280 --> 00:12:38,080 routines should too. Renew and Me creates 213 00:12:38,080 --> 00:12:41,760 dermatologist design personalized treatments that 214 00:12:41,760 --> 00:12:44,200 adapt monthly to your skin's needs. 215 00:12:44,840 --> 00:12:48,560 Their advanced retinoid works 20 times harder than High Street 216 00:12:48,560 --> 00:12:54,040 retinols to accelerate cellular renewal, smooth fine lines, even 217 00:12:54,040 --> 00:12:58,200 skin tone and boost collagen, all precisely dosed in a 218 00:12:58,200 --> 00:13:02,320 dermatologist approved formula. Paired with a smart base cream 219 00:13:02,320 --> 00:13:05,600 tailored to your skin type, it maximizes results while 220 00:13:05,600 --> 00:13:09,440 protecting your skin barrier. Expect smoother, firmer, more 221 00:13:09,440 --> 00:13:14,280 radiant skin in as little as 12 weeks, all with ongoing guidance 222 00:13:14,280 --> 00:13:17,040 from their UK licensed dermatology team. 223 00:13:17,520 --> 00:13:20,760 Start your consultation today and get your first month of 224 00:13:20,760 --> 00:13:26,600 nightly active treatment for just £4.99 with code style DNA. 225 00:13:30,800 --> 00:13:33,520 Now I know you've got a very stringent authentication 226 00:13:33,520 --> 00:13:35,240 process. How? 227 00:13:35,360 --> 00:13:37,680 How does that work? I think in the early days of the 228 00:13:37,680 --> 00:13:41,120 business we realised what we wanted our segment to be. 229 00:13:41,120 --> 00:13:45,800 So we wanted to be that ultra high end of reset and in that 230 00:13:45,800 --> 00:13:48,880 segment you live and you die by your reputation. 231 00:13:49,080 --> 00:13:53,240 I cannot take any risks that a bag that I'm selling ends up 232 00:13:53,240 --> 00:13:54,600 fake. I just cannot. 233 00:13:54,600 --> 00:13:58,200 It would kill the business. So what we do is every item that 234 00:13:58,200 --> 00:14:01,760 comes in goes through a three stage process. 1st, it's 235 00:14:01,760 --> 00:14:06,680 authenticated in house by our team and they handle, I mean I 236 00:14:06,680 --> 00:14:09,160 don't I can't even tell you the number of bags every year. 237 00:14:09,480 --> 00:14:12,920 So a lot of bags are caught at that stage of the process. 238 00:14:13,240 --> 00:14:17,040 Then they go to an AI authentication system called 239 00:14:17,040 --> 00:14:19,560 Entropy. And what it what it does is it 240 00:14:19,560 --> 00:14:26,280 takes microscopic images of your item, 1000 or 100 magnification, 241 00:14:26,560 --> 00:14:30,320 and it runs it across a database of millions of images of real 242 00:14:30,320 --> 00:14:33,240 and fake bags. And it gives you, I think it's a 243 00:14:33,240 --> 00:14:41,280 99.9% accurate answer. And then with EMES we do a final 244 00:14:41,280 --> 00:14:45,480 step and we send the bags to the world expert in EMES 245 00:14:45,480 --> 00:14:49,280 authentication which is an iconic lady who lives in LA. 246 00:14:49,320 --> 00:14:53,840 Her name is Bubba Baby and she is world famous for her Ms. 247 00:14:53,840 --> 00:14:56,400 expertise. I mean, you must have to 248 00:14:56,400 --> 00:15:00,760 occasionally let people down very gently and so well. 249 00:15:00,880 --> 00:15:05,720 By the way, what you thought was your crocodile Birkin is 250 00:15:05,720 --> 00:15:07,040 actually a crocodile. Fake. 251 00:15:07,040 --> 00:15:09,800 Yeah, we had a case in Monaco this summer. 252 00:15:10,680 --> 00:15:13,800 Absolutely. Just lovely, lovely lady came 253 00:15:13,800 --> 00:15:19,200 in, she bought this crocodile Birkening and I think she had 254 00:15:19,200 --> 00:15:27,280 paid £65,000 for it and we authenticated it and it wasn't 255 00:15:27,280 --> 00:15:30,680 real so we had to. And the worst thing is she'd 256 00:15:30,680 --> 00:15:32,120 bought it for a friend. Oh. 257 00:15:32,160 --> 00:15:34,400 No. So bad. 258 00:15:35,160 --> 00:15:38,320 So yeah. Talk about security. 259 00:15:38,320 --> 00:15:43,920 Your security must be like do do you work in in like a sort of 260 00:15:43,960 --> 00:15:45,400 ironclad? Yeah. 261 00:15:46,080 --> 00:15:51,400 I mean, now in terms of our bag security, we are literally so, 262 00:15:52,000 --> 00:15:55,320 so thorough with it. But we famously had a break in 263 00:15:55,320 --> 00:15:58,840 that went viral in Belgravia last year. 264 00:15:58,840 --> 00:16:03,720 So this time last year, which was absolutely, it was crazy. 265 00:16:04,960 --> 00:16:06,640 Yeah. Have you got your insurance on 266 00:16:06,640 --> 00:16:07,840 that? Yes. 267 00:16:07,840 --> 00:16:11,680 So the insurance paid out, not the whole amount, but I mean. 268 00:16:12,000 --> 00:16:16,400 In this world of circular fashion, have you ever partnered 269 00:16:16,400 --> 00:16:20,680 with brands to help clear their excess stock? 270 00:16:21,400 --> 00:16:25,640 We did in the early days of our business, but now I think brands 271 00:16:25,640 --> 00:16:30,840 are so much more efficient in how they clear stock that if 272 00:16:31,000 --> 00:16:34,360 we're not needed as much, yeah. I mean, we were talking earlier 273 00:16:34,360 --> 00:16:38,560 about how viral your social media. 274 00:16:38,840 --> 00:16:40,800 I mean, what was it? How many? 275 00:16:40,880 --> 00:16:43,880 Half a billion views a year just on TikTok. 276 00:16:44,200 --> 00:16:47,680 Just on TikTok, yeah. So who comes up with the ideas? 277 00:16:48,160 --> 00:16:53,240 So we've been through a long process of trial and error, so 278 00:16:53,240 --> 00:16:55,800 now we almost know what's going to work. 279 00:16:55,800 --> 00:16:58,800 I remember this summer, this absolutely bananas. 280 00:16:58,800 --> 00:17:03,720 I was going to Paris on a work trip and I thought I had a fake 281 00:17:03,720 --> 00:17:08,000 Birkin in my closet that someone had bought in and that hadn't 282 00:17:08,000 --> 00:17:09,560 sold. And I thought let me. 283 00:17:09,560 --> 00:17:12,359 Obviously we didn't sell it and I thought let me just use that 284 00:17:12,359 --> 00:17:15,119 for content. And so I took this fake Birkin 285 00:17:15,119 --> 00:17:17,839 with me to Paris. I had my PA with me because it 286 00:17:17,839 --> 00:17:21,319 was a work trip and I said would you mind just filming me walking 287 00:17:21,319 --> 00:17:24,560 down the street with this fake Birkin on a leash? 288 00:17:25,280 --> 00:17:29,200 Random why you were dragging it? Yes, I was dragging it outside 289 00:17:29,200 --> 00:17:33,880 the Ms. store on a leash and we were filming people's reactions. 290 00:17:34,280 --> 00:17:37,520 So I did that and I forgot that I had this video and I posted it 291 00:17:37,520 --> 00:17:42,000 maybe three months later and it got 15 million views on 292 00:17:42,000 --> 00:17:45,280 Instagram, 20 million views on TikTok. 293 00:17:45,560 --> 00:17:48,880 So much engagement. And it was literally just an 294 00:17:48,880 --> 00:17:50,920 idea that I came up with just round him. 295 00:17:50,920 --> 00:17:53,280 And I thought why not? And it could have been. 296 00:17:53,400 --> 00:17:56,360 It could have been an absolute flop, or it could have done 297 00:17:56,360 --> 00:17:59,440 amazingly, which it did, but you never know until you film. 298 00:17:59,560 --> 00:18:02,440 Yeah, it is quite trial and error, isn't it? 299 00:18:04,120 --> 00:18:09,520 What next for Celier So? We're now three locations in 300 00:18:09,520 --> 00:18:14,600 London, one in Monaco and then we have presence up and down the 301 00:18:14,600 --> 00:18:17,720 country. So I think in total we've got 14 302 00:18:17,720 --> 00:18:20,080 points of sale. We're actually opening in the 303 00:18:20,080 --> 00:18:22,440 Middle East. So in Dubai. 304 00:18:22,840 --> 00:18:25,920 I, I've not announced that yet. So now, now it's out there, 305 00:18:26,240 --> 00:18:29,800 which is very exciting and we think that's going to be our 306 00:18:29,800 --> 00:18:32,840 next market for growth. So 2026. 307 00:18:33,200 --> 00:18:35,160 Said yes coming to Dubai. Amazing. 308 00:18:35,560 --> 00:18:39,680 Any other projects? I'm working actually on a new 309 00:18:39,680 --> 00:18:44,920 business, but essentially it's going to be the first intimate 310 00:18:44,920 --> 00:18:48,600 beauty brand. Oh my God, Can can we talk about 311 00:18:48,600 --> 00:18:49,680 this a little bit? OK. 312 00:18:51,240 --> 00:18:53,720 Intimate beauty brand, right? Tell me. 313 00:18:54,480 --> 00:18:59,120 So I was really thinking about the fact that as women, we have 314 00:18:59,240 --> 00:19:02,320 beauty products for every part of our body. 315 00:19:02,720 --> 00:19:05,600 So everything from eyelash serums to cuticle ores to leg 316 00:19:05,600 --> 00:19:07,640 oils to conventional moisturizers. 317 00:19:08,240 --> 00:19:11,360 But what do we have for our intimate regions? 318 00:19:11,720 --> 00:19:13,800 And it's still very much something. 319 00:19:13,800 --> 00:19:16,920 If you say the word vagina, people normally jump out of 320 00:19:16,920 --> 00:19:18,960 their skin. It's still a bit taboo. 321 00:19:19,120 --> 00:19:22,040 God forbid you say pussy. I mean, you just, you just can't 322 00:19:22,040 --> 00:19:24,600 say it. So you just did. 323 00:19:24,720 --> 00:19:28,920 I just did, and I'm really passionate about the idea of 324 00:19:28,920 --> 00:19:33,080 destigmatising female Internet Wellness and beauty. 325 00:19:33,080 --> 00:19:37,080 So Juice is launching in February 2026. 326 00:19:37,320 --> 00:19:42,240 And just tell me a bit, what was the inspiration behind Juice so 327 00:19:42,600 --> 00:19:45,800 I. Was sitting on a beach in Monaco 328 00:19:46,400 --> 00:19:51,920 and I was reading a copy of Cosmopolitan and I came across 329 00:19:51,920 --> 00:19:56,280 an article about I don't know if I should. 330 00:19:56,280 --> 00:19:57,880 Say this. You can say it. 331 00:19:58,040 --> 00:19:59,880 You say it. I. 332 00:19:59,880 --> 00:20:01,560 Came across. You've got to get used to saying 333 00:20:01,560 --> 00:20:03,200 it because this is a new business. 334 00:20:03,320 --> 00:20:08,200 I came across an article about men who like eating pussy. 335 00:20:09,640 --> 00:20:12,600 Now in and of itself that's not very controversial. 336 00:20:12,680 --> 00:20:14,800 OK, some people like it, some people don't. 337 00:20:15,280 --> 00:20:19,440 But what stayed with me was how they described the flavours. 338 00:20:19,880 --> 00:20:25,200 So some people talked about it tasting like French Brie or 339 00:20:25,200 --> 00:20:28,840 milk, but then the worst one was fish. 340 00:20:30,200 --> 00:20:33,000 And I actually at the end of the day, I don't really care what 341 00:20:33,000 --> 00:20:36,160 men think. I don't I'm all about female 342 00:20:36,160 --> 00:20:38,080 confidence. So how you feel? 343 00:20:38,480 --> 00:20:41,840 But it planted a seed in my head because I remembered all the 344 00:20:41,840 --> 00:20:44,040 conversations I've ever had with my girlfriends. 345 00:20:44,480 --> 00:20:48,400 And quite often when you're starting to be intimate with a 346 00:20:48,400 --> 00:20:51,360 new partner, you do think, am I the best I can be? 347 00:20:51,360 --> 00:20:53,840 I mean, you've put on your perfume, you've got your 348 00:20:53,840 --> 00:20:56,960 Brazilian bum bum oil and you smell amazing. 349 00:20:56,960 --> 00:21:00,360 And I thought, why don't we have anything to boost confidence 350 00:21:00,480 --> 00:21:04,120 down there? So we created this intimate 351 00:21:04,120 --> 00:21:07,440 moisture melt, which is a small Suppository. 352 00:21:07,760 --> 00:21:11,360 You insert it like a tampon and it melts inside you in about a 353 00:21:11,360 --> 00:21:16,080 minute and it releases the most incredible flavour and scent. 354 00:21:16,200 --> 00:21:18,400 It comes in three flavours, strawberry, cherry and Peach. 355 00:21:19,480 --> 00:21:22,000 Wow. Well, good luck with that. 356 00:21:22,000 --> 00:21:27,040 So that will that hit boots? Will it hit Harvey Nichols? 357 00:21:27,080 --> 00:21:28,920 What? What's the marketing strategy at 358 00:21:28,960 --> 00:21:31,400 the beginning? At the beginning, we're going 359 00:21:31,480 --> 00:21:35,280 direct to consumer because we really want to build a strong 360 00:21:35,280 --> 00:21:39,640 brand ourselves organically. We've got an amazing team that's 361 00:21:39,640 --> 00:21:42,560 going to be building it. So and then further down the 362 00:21:42,560 --> 00:21:44,600 line, we're going to explore retail and wholesale. 363 00:21:45,560 --> 00:21:49,320 Very exciting. Well, good luck with that, God. 364 00:21:49,880 --> 00:21:53,360 Now today we're going on a style journey, your style journey. 365 00:21:54,040 --> 00:21:55,240 Tell me about what you're wearing. 366 00:21:55,960 --> 00:21:59,280 So I'm actually not really dressed the way I would usually 367 00:21:59,280 --> 00:22:04,080 dress, but today I was in a kind of a more What's the word for 368 00:22:04,080 --> 00:22:05,520 what I'm wearing? How would you describe this 369 00:22:05,520 --> 00:22:08,280 outfit? Pretty and feminine, yeah. 370 00:22:08,280 --> 00:22:12,720 And yes, you know, you've got the the sort of Brodery Broder 371 00:22:12,720 --> 00:22:14,640 Onglet Broder. I can't say it, Broder. 372 00:22:14,640 --> 00:22:19,040 Onglet and yes, sort of. Body skimming. 373 00:22:19,040 --> 00:22:21,200 Yeah. Today's outfit is, I would say, 374 00:22:21,600 --> 00:22:25,160 quite pretty, quite delicate. It's not what I would usually 375 00:22:25,160 --> 00:22:27,000 wear. This is a Magda butcher on top 376 00:22:27,400 --> 00:22:31,240 Levi's jeans because I think that right now Levi's are doing 377 00:22:31,400 --> 00:22:35,280 the best jeans, which is crazy but better than anyone. 378 00:22:36,080 --> 00:22:39,200 A pair of Chanel boots, an Irma's bag and just some 379 00:22:39,200 --> 00:22:42,400 jewellery. So you grew up in Azerbaijan? 380 00:22:42,440 --> 00:22:46,160 I did. How old were you when you left 381 00:22:46,160 --> 00:22:50,720 there and came to the UK? So I was about four years old. 382 00:22:51,320 --> 00:22:54,400 So do you have any memories of living there? 383 00:22:54,800 --> 00:22:56,760 I do, actually. My childhood memories of 384 00:22:56,760 --> 00:23:01,880 Azerbaijan are quite vivid, so Baku, where I grew up, is on the 385 00:23:01,880 --> 00:23:06,680 Caspian Sea, so I remember daily walks along the long Blvd. on 386 00:23:06,680 --> 00:23:09,640 the sea front. I remember the food, I remember 387 00:23:09,760 --> 00:23:12,800 the faces, my family. Gorgeous, do you? 388 00:23:13,200 --> 00:23:16,680 Do you remember what sort of clothes you were wearing back 389 00:23:16,680 --> 00:23:21,800 then or? Yeah, so growing up that I was 390 00:23:21,800 --> 00:23:24,320 born just as the Soviet Union collapsed. 391 00:23:24,840 --> 00:23:28,560 And during the Soviet Union everyone was obsessed with 392 00:23:28,560 --> 00:23:30,840 Western fashion, but you couldn't get it. 393 00:23:31,240 --> 00:23:33,240 So what would happen, and my parents would tell me these 394 00:23:33,240 --> 00:23:37,560 stories, is the local supermarkets and grocery stores 395 00:23:37,560 --> 00:23:40,080 where you would buy your sausages and your milk. 396 00:23:40,480 --> 00:23:45,000 Once every few months they'd get a delivery of say, 3 or 4 Levi's 397 00:23:45,000 --> 00:23:48,800 jackets and there'd be a queue of 500 people trying to buy 398 00:23:48,800 --> 00:23:52,000 them. And the Star back then. 399 00:23:52,200 --> 00:23:56,280 So my mum's generation, it was very flamboyant. 400 00:23:56,280 --> 00:23:59,200 It was 80s, it was bright colours. 401 00:23:59,960 --> 00:24:02,160 Azeri women, they love to dress up. 402 00:24:02,400 --> 00:24:06,840 So everything was kind of fuchsia, pink or turquoise, and 403 00:24:06,840 --> 00:24:09,920 the big shoulders and the jewellery and big hair. 404 00:24:10,880 --> 00:24:15,360 And then you came to the UK and you lived where? 405 00:24:15,760 --> 00:24:21,200 We moved to Croydon, so my parents moved from Azerbaijan to 406 00:24:21,200 --> 00:24:23,200 the UK, literally with the shirts on their back. 407 00:24:23,880 --> 00:24:25,360 Way old. Britain. 408 00:24:26,840 --> 00:24:29,800 And at the time, which was actually quite different to the 409 00:24:29,800 --> 00:24:36,960 way it is now, it was a very kind of a sleepy almost, I 410 00:24:36,960 --> 00:24:41,760 wouldn't say middle class, but everyone there was in their 60s, 411 00:24:42,760 --> 00:24:45,000 not old, but, you know, just it was a boring place. 412 00:24:45,200 --> 00:24:46,440 Yeah. When we moved there it was a 413 00:24:46,440 --> 00:24:49,120 boring town outside of outside of London. 414 00:24:49,120 --> 00:24:50,840 And were you in a school uniform? 415 00:24:51,000 --> 00:24:54,320 Yes, yeah. And any memories of that? 416 00:24:54,360 --> 00:24:58,840 Oh my gosh, so bizarrely my parents couldn't decide on what 417 00:24:58,840 --> 00:25:03,480 school to send us and they found a super random local school 418 00:25:03,480 --> 00:25:08,440 called Follies End Christian School and I'm not sure what 419 00:25:08,440 --> 00:25:11,280 kind of Christianity it is. It was because I remember in 420 00:25:11,280 --> 00:25:16,200 assemblies you'd you'd do your hymns and then people would fall 421 00:25:16,200 --> 00:25:20,400 down and say that they were possessed by the spirit of the 422 00:25:20,400 --> 00:25:22,280 Holy. So was it evangelical? 423 00:25:22,360 --> 00:25:25,920 Yes, it was a very evangelical school, very unusual. 424 00:25:26,200 --> 00:25:30,120 So anyway, the uniform there was basically a burgundy tracksuit. 425 00:25:31,040 --> 00:25:34,080 And how did you feel about it? I mean, I didn't love it but 426 00:25:34,080 --> 00:25:38,920 didn't have much of A choice. Has it affected your sort of use 427 00:25:38,920 --> 00:25:41,320 of the colour burgundy? I hate burgundy. 428 00:25:41,360 --> 00:25:43,040 I hate it. And do you think it's because I. 429 00:25:43,080 --> 00:25:44,800 Think so. Yes, interesting. 430 00:25:45,920 --> 00:25:51,400 And when was that moment that you first put something on and 431 00:25:51,400 --> 00:25:55,320 you thought, this makes me feel different? 432 00:25:56,280 --> 00:26:02,280 My mother Dina always was and is incredibly interested in 433 00:26:02,720 --> 00:26:05,520 fashion, but in those very theatrical pieces. 434 00:26:05,880 --> 00:26:10,560 So even though we didn't grow up affluent by any means, she would 435 00:26:10,560 --> 00:26:15,160 always save for, I don't know, six months and go to London, go 436 00:26:15,160 --> 00:26:18,960 up to Harvey Nichols and buy one thing, whether it was a pair of 437 00:26:19,760 --> 00:26:23,920 kind of 90s Dolce Gabbana shoes, the kitten heel and on the front 438 00:26:23,920 --> 00:26:26,800 a little icon of the Virgin Mary. 439 00:26:27,160 --> 00:26:29,880 And she'd bring them home. And there would always be that 440 00:26:29,880 --> 00:26:34,760 sense of when she unboxed them, I think personally. 441 00:26:34,800 --> 00:26:38,240 Oh, I know it was a bag and I was. 442 00:26:38,240 --> 00:26:40,360 Interesting, and what bag was it? 443 00:26:41,280 --> 00:26:46,480 I was 15 years old and I'd gone up to Topshop in London and do 444 00:26:46,480 --> 00:26:48,840 you remember the days of Topshop at Oxford Circus? 445 00:26:49,160 --> 00:26:54,120 That was such an experience and I saw this baby blue lambskin 446 00:26:54,120 --> 00:26:59,720 leather bag with brass studs from the brand Giovanna. 447 00:26:59,840 --> 00:27:04,760 Don't know, random, and at the time it cost for me it seemed 448 00:27:04,760 --> 00:27:09,480 like a fortune. It was £95 and I saved for five 449 00:27:09,480 --> 00:27:12,880 months to buy that bag and I don't think I've ever been more 450 00:27:12,880 --> 00:27:18,320 euphoric. Now, because you started out as 451 00:27:18,320 --> 00:27:21,800 a lawyer, I did. What were you wearing back then? 452 00:27:23,160 --> 00:27:28,880 So I was a lawyer at a very traditional, lovely English law 453 00:27:28,880 --> 00:27:34,000 firm in the city, and everyone was dressed accordingly. 454 00:27:34,920 --> 00:27:38,200 But I found it very hard to dress boring for the office, so 455 00:27:38,200 --> 00:27:43,040 I'd always wear a little pencil skirt, a nice top, a lovely bag. 456 00:27:44,080 --> 00:27:47,120 Obviously at that time I wasn't kind of rocking around in Chanel 457 00:27:47,120 --> 00:27:51,080 or anything like that, but I'd always have quite, quite nice 458 00:27:51,080 --> 00:27:53,880 pieces. But I remember constantly being 459 00:27:53,880 --> 00:27:56,440 told off for breaking unofficial rules. 460 00:27:56,440 --> 00:27:59,480 So I didn't realize that you had to wear tights to the office. 461 00:27:59,480 --> 00:28:01,760 Apparently that's a thing. Who knew? 462 00:28:02,600 --> 00:28:05,640 And you couldn't wear. I was constantly getting told 463 00:28:05,640 --> 00:28:10,360 off for wearing shoes that were closed at the back and you 464 00:28:10,360 --> 00:28:12,760 couldn't show a toe. That was also not allowed. 465 00:28:12,920 --> 00:28:14,360 Could you show some toe? Clean. 466 00:28:14,360 --> 00:28:17,120 No, no, very, very particular SO. 467 00:28:17,160 --> 00:28:20,480 Very conservative. And then you broke free. 468 00:28:20,480 --> 00:28:24,080 I did. Was that because your mother had 469 00:28:24,080 --> 00:28:30,400 this vision for selling? So actually I'd already left for 470 00:28:30,400 --> 00:28:34,720 law earlier. So I'd career pivoted into a 471 00:28:34,720 --> 00:28:39,080 marketing job and I'd had my first bit. 472 00:28:39,080 --> 00:28:41,840 So I'd left for law because I wasn't enjoying it and it wasn't 473 00:28:41,840 --> 00:28:44,360 for me. I had my first baby so I had my 474 00:28:44,360 --> 00:28:47,800 son Kingsley. We moved to Monaco and I think I 475 00:28:47,800 --> 00:28:52,280 was maybe 2 months postpartum and I thought this staying at 476 00:28:52,280 --> 00:28:57,120 home life is not for me. I was just AII was so under 477 00:28:57,120 --> 00:29:01,560 stimulated and I think the stress of a newborn baby and I'd 478 00:29:01,560 --> 00:29:04,560 had an emergency C-section and it was all a lot. 479 00:29:04,560 --> 00:29:07,240 And I thought, right, I need to, I need to do something with 480 00:29:07,240 --> 00:29:09,200 myself. So I got a marketing job. 481 00:29:09,480 --> 00:29:11,120 So that's what I was doing before Celia. 482 00:29:11,400 --> 00:29:14,680 And what were you wearing for your marketing job in in Monaco? 483 00:29:14,800 --> 00:29:20,720 Oh, at the time I was wearing a lot of Reformation, kind of 484 00:29:20,760 --> 00:29:25,160 those cult Gaia, very casual jeans. 485 00:29:26,400 --> 00:29:28,960 But into your fashion. Into my fashion, always. 486 00:29:29,200 --> 00:29:33,840 And what do you think sparked your love of luxury goods? 487 00:29:33,840 --> 00:29:37,040 I think. It part of it was I'd, I'd 488 00:29:37,040 --> 00:29:41,360 always see how my mum would be transformed by, she's very 489 00:29:41,360 --> 00:29:46,720 theatrical in her dress choices. So by the drama and theatre of 490 00:29:46,720 --> 00:29:50,040 the pieces she chose. And obviously if you go to the 491 00:29:50,040 --> 00:29:54,120 High Street, if you go to say Marks and Spencer's, no shade to 492 00:29:54,120 --> 00:29:56,480 Marks and Spencer's, it's great, but you're not going to get a 493 00:29:56,480 --> 00:29:59,280 piece that's kind of like walks into the room before you do. 494 00:29:59,680 --> 00:30:03,640 But designers and luxury, they, there's an element of 495 00:30:03,640 --> 00:30:06,280 storytelling and they create worlds. 496 00:30:06,440 --> 00:30:10,320 So from a very early age, I was conscious of how transformative 497 00:30:10,600 --> 00:30:13,000 luxury fashion could be. Because it's not for the 498 00:30:13,000 --> 00:30:17,040 everyday, Not necessarily. Are you, are you very conscious 499 00:30:17,080 --> 00:30:20,960 of messaging through your clothes and accessories? 500 00:30:22,080 --> 00:30:24,640 I think. How you dress is very much what 501 00:30:24,640 --> 00:30:29,600 you portray to the world. It's interesting because I 502 00:30:29,720 --> 00:30:32,600 always really admire people who just go out. 503 00:30:32,600 --> 00:30:36,680 They don't care how they look and they're all about just who 504 00:30:36,680 --> 00:30:39,080 they are. And I think that's incredible. 505 00:30:39,520 --> 00:30:43,200 But for me, I find getting up in the morning, deciding what to 506 00:30:43,200 --> 00:30:47,080 wear, picking pieces I love, you know, having a certain routine, 507 00:30:47,360 --> 00:30:51,320 it sets me up for the day and I feel confident. 508 00:30:51,320 --> 00:30:54,040 But I also want to project that confidence with the clothes I 509 00:30:54,040 --> 00:30:56,880 wear. When you when you need to feel 510 00:30:56,880 --> 00:31:00,080 empowered, what do you tend to reach for? 511 00:31:01,040 --> 00:31:05,400 I actually love when you have a whole look where everything 512 00:31:05,680 --> 00:31:09,440 really works well together, so where the shade of the bag 513 00:31:09,440 --> 00:31:13,320 complements, you know, the top. It doesn't need to be matchy 514 00:31:13,320 --> 00:31:16,960 matchy, but it just needs to feel very thought out. 515 00:31:17,680 --> 00:31:20,640 And do you? Do you plan your looks or your 516 00:31:20,640 --> 00:31:23,240 mood? Dresser Never a complete mood 517 00:31:23,240 --> 00:31:27,000 dresser Unless it's a red carpet like the British Fashion Awards, 518 00:31:27,280 --> 00:31:29,040 I never really plan what I'm going to wear. 519 00:31:29,880 --> 00:31:32,640 Have you planned that already? I have. 520 00:31:32,760 --> 00:31:35,040 I have. Can you tell us? 521 00:31:35,160 --> 00:31:39,000 Yes, so last year I wore Dipetza. 522 00:31:39,400 --> 00:31:43,600 So these are, it's an amazing female Greek designer and she 523 00:31:43,600 --> 00:31:48,440 creates these dresses inspired by Greek goddesses getting out 524 00:31:48,440 --> 00:31:51,520 of the water. So it kind of clings to you and 525 00:31:51,760 --> 00:31:54,040 beautiful. This year I wanted to do 526 00:31:54,040 --> 00:31:57,440 something a bit different, so I'm wearing cleopat. 527 00:31:57,560 --> 00:32:00,880 Is that how you say the brand? I don't know cleopat, but it's 528 00:32:00,880 --> 00:32:03,760 this really interesting shade of green. 529 00:32:03,760 --> 00:32:05,720 So I got the dress for the colour. 530 00:32:06,000 --> 00:32:09,160 It's this, I don't even know how to describe it. 531 00:32:09,160 --> 00:32:15,600 It's a, it's a bit of a vintage kind of Victorian green, but a 532 00:32:15,640 --> 00:32:20,360 beautiful corset that ties laces really tightly in the back and 533 00:32:20,360 --> 00:32:21,960 then some embroidery in the front. 534 00:32:21,960 --> 00:32:24,040 So it's very different. Have you ever worked with a 535 00:32:24,040 --> 00:32:26,360 stylist? No, I haven't. 536 00:32:26,360 --> 00:32:27,160 No. So this is. 537 00:32:27,240 --> 00:32:28,760 All. All you. 538 00:32:28,960 --> 00:32:37,080 Just a passion for fashion. How much do you tend to shop 539 00:32:37,080 --> 00:32:40,840 from the pieces that are coming into the to silly? 540 00:32:40,840 --> 00:32:44,320 So actually this morning before coming here, I had the team drop 541 00:32:44,320 --> 00:32:48,320 me off a big bag of clothes that have just been consigned to us 542 00:32:48,760 --> 00:32:50,840 and there were some hawkers in there. 543 00:32:51,160 --> 00:32:57,200 So there was a Christopher Espa cobalt blue silk gown, you know, 544 00:32:57,200 --> 00:33:00,040 the one with the cutouts. So I tried that on keeping that. 545 00:33:00,560 --> 00:33:09,240 There was a Marcus Alameda baby pink with a salmon tint Coward 546 00:33:09,240 --> 00:33:13,960 set of this denim top that's a bit corseted and these salmon 547 00:33:13,960 --> 00:33:17,360 baby pink jeans looked amazing keeping that. 548 00:33:20,280 --> 00:33:22,880 And yeah, there are. I'm not. 549 00:33:22,920 --> 00:33:25,480 Even going to ask you what your annual budget? 550 00:33:25,480 --> 00:33:29,800 Is but I do resell things so it all balances out. 551 00:33:29,800 --> 00:33:32,920 You see it just it just works. Do you keep it on a spreadsheet? 552 00:33:32,920 --> 00:33:39,160 No, no, maybe not. If I would say to you, you could 553 00:33:39,280 --> 00:33:44,640 only dress in two brands, 01 Designer and 1 High Street, 554 00:33:45,320 --> 00:33:48,840 which two would they be? For everyday and this is kind of 555 00:33:48,840 --> 00:33:53,120 High Street Kalt Gaia. It's not quite a luxury bag ish 556 00:33:53,120 --> 00:33:55,720 ish ish. Love Kalt Gaia. 557 00:33:57,120 --> 00:34:02,320 And for designer right now who's doing interesting things, I 558 00:34:02,320 --> 00:34:04,960 think Christopher Esba. I just love Christopher Esba. 559 00:34:04,960 --> 00:34:08,040 Now I'm going to hold your toes to the fire and say proper High 560 00:34:08,040 --> 00:34:14,560 Street, proper high. Street I'm not going to say Zara 561 00:34:14,560 --> 00:34:15,719 because everyone says Zara. She's. 562 00:34:16,080 --> 00:34:19,000 Going to say whatever, what would you when you're dressing 563 00:34:19,000 --> 00:34:22,840 high and low, where do where do you enjoy going? 564 00:34:23,719 --> 00:34:25,840 World Prize version. I'm going to say Zara, yeah. 565 00:34:26,880 --> 00:34:31,920 Yeah, when do you think you really discovered your style 566 00:34:31,920 --> 00:34:35,760 DNA? I think it's actually been the 567 00:34:35,760 --> 00:34:40,679 past few years. After having children for a 568 00:34:40,800 --> 00:34:43,560 little bit of time, I was in this no man's land. 569 00:34:43,560 --> 00:34:45,560 I didn't know what I wanted to dress like. 570 00:34:45,560 --> 00:34:49,360 I didn't even really know what I wanted to feel like. 571 00:34:49,679 --> 00:34:52,960 And then 2-3 years ago, something just clicked into 572 00:34:52,960 --> 00:34:55,280 place. I think work was going really 573 00:34:55,280 --> 00:34:57,560 well. Everything was kind of great and 574 00:34:57,560 --> 00:34:59,840 I thought, OK, what are we doing here? 575 00:35:00,440 --> 00:35:03,360 How are we looking? And so I kind of put myself on 576 00:35:03,360 --> 00:35:07,520 this journey of discovering what brands do I love, what fit, what 577 00:35:07,520 --> 00:35:09,440 do I embody, what do I want to look like? 578 00:35:10,320 --> 00:35:12,400 And so we've talked about the brands. 579 00:35:12,400 --> 00:35:16,040 What fit do you like? Are you generally body con? 580 00:35:17,320 --> 00:35:22,320 I think I'm quite petite, so I always love girls who can rock 581 00:35:22,600 --> 00:35:25,560 an exaggerated silhouette, but I'm petite. 582 00:35:25,560 --> 00:35:29,840 I'm narrow so I normally go quite body con, quite fitted, 583 00:35:30,080 --> 00:35:33,320 Nothing that swamps me too much. So that's my fit. 584 00:35:33,440 --> 00:35:36,840 And how tall are you? I'm 5 foot three, yeah. 585 00:35:37,000 --> 00:35:41,000 Does your husband have a view on how he likes to see you? 586 00:35:41,400 --> 00:35:43,440 It's so interesting. Whenever I talk to him, he 587 00:35:43,440 --> 00:35:47,600 always says look, it doesn't matter how you look, I love you 588 00:35:47,880 --> 00:35:50,280 whatever way. Good boy, he's a keeper. 589 00:35:51,680 --> 00:35:54,520 But his whole philosophy is actually quite interesting, he 590 00:35:54,560 --> 00:35:56,800 says. I honestly can't. 591 00:35:56,960 --> 00:35:59,200 I just don't care at all about your clothes. 592 00:35:59,240 --> 00:36:01,840 I just want to see you happy. So yeah. 593 00:36:02,280 --> 00:36:03,760 How lovely. What did you wear to get 594 00:36:03,760 --> 00:36:05,920 married? Oh God I wish I could do it 595 00:36:05,920 --> 00:36:07,680 again because my dress was horrific. 596 00:36:08,000 --> 00:36:11,840 Oh no. Oh, but at the time it seems 597 00:36:11,840 --> 00:36:14,040 like a good idea. What year was this 20? 598 00:36:14,040 --> 00:36:18,040 14, right? It was the era of these big 599 00:36:18,040 --> 00:36:21,400 gowns and I remember around the time I was getting married, 600 00:36:21,400 --> 00:36:25,240 just, you'd still read magazines and you'd see celebrity weddings 601 00:36:25,240 --> 00:36:28,760 and the inspiration at the time I, I don't want to tell you my 602 00:36:28,800 --> 00:36:31,000 inspiration. Come on, come on, fess up. 603 00:36:31,320 --> 00:36:33,520 I. Remember, loving Danielle Lloyd, 604 00:36:33,840 --> 00:36:35,000 Do you? Do you know who that is? 605 00:36:35,320 --> 00:36:37,520 Yeah. So I loved everything she would 606 00:36:37,520 --> 00:36:40,600 wear. Anyway, I got this huge, 607 00:36:40,720 --> 00:36:44,160 enormous Zahir Mirad dress. I mean, it was so big. 608 00:36:44,160 --> 00:36:45,280 It was bigger than this room and. 609 00:36:45,800 --> 00:36:48,760 Where did you get married? In the South of France. 610 00:36:48,760 --> 00:36:54,200 Yeah, OK, so so here Mohammed, and describe the dress to me. 611 00:36:54,960 --> 00:36:57,000 I. Also had a horrific hairstyle. 612 00:36:57,440 --> 00:36:59,240 I mean, it was no. Such thing as horrific. 613 00:36:59,240 --> 00:37:01,240 No, it was horrific. Maybe, shall I? 614 00:37:01,680 --> 00:37:03,840 Maybe I'll send you a picture for you to put on screen. 615 00:37:03,840 --> 00:37:07,000 It was horrific. Everything about that look was 616 00:37:07,160 --> 00:37:10,640 absolutely awful. So really, try again. 617 00:37:10,640 --> 00:37:15,080 A huge, huge train like this big poofy Cinderella. 618 00:37:15,080 --> 00:37:16,400 Did you enjoy? It on the day. 619 00:37:16,920 --> 00:37:20,080 I mean, I loved the wedding, I loved seeing my friends, my 620 00:37:20,080 --> 00:37:23,760 family, but whenever I look at the pictures, I just, yeah. 621 00:37:23,760 --> 00:37:26,400 But you felt good on the day. Yeah, I think so. 622 00:37:26,400 --> 00:37:27,520 Yeah. Well, there. 623 00:37:28,000 --> 00:37:30,800 You know you can. You can do something slinkier 624 00:37:30,800 --> 00:37:34,480 and sexier for a celebration of. Exactly. 625 00:37:34,920 --> 00:37:37,520 So tell me, what is date night Hanushka? 626 00:37:37,520 --> 00:37:41,200 Wearing on a date night. I like something very fitted. 627 00:37:41,480 --> 00:37:44,200 So recently I was in New York in Kiff. 628 00:37:44,560 --> 00:37:49,160 I walked in and I got this amazing little corset in tartan. 629 00:37:49,440 --> 00:37:52,600 It's not Westwood, but it looks like Westwood, so it laces at 630 00:37:52,600 --> 00:37:54,400 the back. It really pulls you in. 631 00:37:54,680 --> 00:38:00,360 And then a pair of low slung military green jeans with a 632 00:38:00,360 --> 00:38:02,320 belt. So it's quite a nice like 633 00:38:02,320 --> 00:38:05,960 dichotomy between the tight laced corset and then the quite 634 00:38:05,960 --> 00:38:08,440 utilitarian jeans. Yeah. 635 00:38:08,440 --> 00:38:10,080 And high heels. Always heels. 636 00:38:10,640 --> 00:38:16,240 And heels from where? Everywhere I like, but they need 637 00:38:16,240 --> 00:38:18,200 to be high. They need to be high. 638 00:38:18,480 --> 00:38:21,680 So that's Aquasora, that's Amina Muadi. 639 00:38:22,920 --> 00:38:25,520 We don't. We don't get involved with the 640 00:38:25,520 --> 00:38:26,480 kitten heel ever. Ever. 641 00:38:29,520 --> 00:38:32,800 So what is stay at home chill out Hanuska wearing? 642 00:38:33,000 --> 00:38:37,960 Sometimes quite a big oversized T-shirt to be quite comfortable 643 00:38:38,320 --> 00:38:44,080 or I'll wear like a skims body and then some track pants. 644 00:38:44,920 --> 00:38:48,440 Do you have a style icon? I think it changes. 645 00:38:48,720 --> 00:38:55,440 But Karen, I have to say, I just think Kim Kardashian could not 646 00:38:55,440 --> 00:38:59,640 put a foot wrong lately. I think she's got a new stylist 647 00:38:59,840 --> 00:39:02,040 she's fired who she was working with before. 648 00:39:02,400 --> 00:39:05,360 And her looks right now I think are incredible because they're 649 00:39:05,720 --> 00:39:11,840 sexy, but also subversive and a bit, I mean, they're not. 650 00:39:12,320 --> 00:39:14,840 They're very sexy, but they're also different. 651 00:39:16,800 --> 00:39:22,400 Do you consciously mimic it? I mean, in my everyday life, I 652 00:39:22,560 --> 00:39:25,640 don't really have a lot of occasions where I can rock about 653 00:39:25,640 --> 00:39:28,000 looking like Kim Kardashian. In the Latex. 654 00:39:28,000 --> 00:39:30,880 Yeah, exactly. But if I did, I would. 655 00:39:34,000 --> 00:39:39,320 How would you want your husband or a close friend to describe 656 00:39:39,320 --> 00:39:46,680 your style DNA in three words? Sexy, quirky, confident love. 657 00:39:48,280 --> 00:39:54,480 That does your weight or your perception of your body affect 658 00:39:54,480 --> 00:39:57,800 what you wear? Massively, and I think I'd be 659 00:39:57,800 --> 00:40:01,360 lying if I said no it doesn't. I think we're all quite 660 00:40:01,360 --> 00:40:04,200 conscious of how we feel within our clothes. 661 00:40:05,440 --> 00:40:10,800 So I know that if I feel a bit heavier or if I have water 662 00:40:10,800 --> 00:40:14,480 retention, I will very much dress differently to when I feel 663 00:40:14,800 --> 00:40:17,520 quite jimmed and worked out and at my best. 664 00:40:19,120 --> 00:40:23,840 I mean, I think as human beings, we particularly in the fashion 665 00:40:23,840 --> 00:40:29,240 world, we can all be a bit guilty of sizing people up very 666 00:40:29,240 --> 00:40:33,440 quickly. And I'm sure you you've actually 667 00:40:33,440 --> 00:40:37,200 had to hone that skill for people walking through the door 668 00:40:37,600 --> 00:40:42,760 of Celia to say I want to sell this or I need to sell that. 669 00:40:43,400 --> 00:40:48,280 But are you, are you conscious of doing that or is it, is it 670 00:40:48,280 --> 00:40:51,000 intuitive? Look, personally, I've always 671 00:40:51,000 --> 00:40:55,480 had a sense that in my business people, often before they meet 672 00:40:55,480 --> 00:40:59,800 me, they completely prejudge me. They have an idea of who I am, 673 00:41:00,080 --> 00:41:03,120 what I'm about, what my priorities and interests in life 674 00:41:03,120 --> 00:41:04,880 are. And that's fine, everyone's 675 00:41:04,880 --> 00:41:08,480 entitled to do that. But I genuinely, whenever I meet 676 00:41:08,480 --> 00:41:12,840 someone, I always completely dispense any assumptions about 677 00:41:13,160 --> 00:41:17,600 who they are and I don't tell myself any stories about people. 678 00:41:17,840 --> 00:41:20,840 I really try and get to know a person when I meet them, even if 679 00:41:20,840 --> 00:41:23,640 it's in a business context. So I always dispense all 680 00:41:23,640 --> 00:41:25,760 assumptions and judgement, especially in business. 681 00:41:25,920 --> 00:41:29,600 But you never, you never sort of read someone by what they're 682 00:41:29,600 --> 00:41:32,160 wearing. Oh, by what they're wearing. 683 00:41:33,080 --> 00:41:37,440 You know what's interesting? Again, it's very, very difficult 684 00:41:37,440 --> 00:41:41,840 to assume anything based on what someone's wearing in our store. 685 00:41:42,160 --> 00:41:46,520 Some of our biggest spenders have walked in dressed so 686 00:41:46,520 --> 00:41:52,160 modestly, just so simply, without any overt luxury brands, 687 00:41:52,600 --> 00:41:55,400 and you think it's just a person coming in for a browse, which is 688 00:41:55,400 --> 00:41:58,880 fantastic. And then 20 minutes later 689 00:41:58,880 --> 00:42:00,960 they've dropped 80,000 lbs on three bags. 690 00:42:02,160 --> 00:42:04,640 You know you, you, you just never know. 691 00:42:04,960 --> 00:42:07,960 Let's talk about planning. Is your wardrobe phenomenally 692 00:42:07,960 --> 00:42:09,280 organized? Oh yes. 693 00:42:10,200 --> 00:42:16,440 So before, I used to have this idea that you have this amazing 694 00:42:16,440 --> 00:42:20,240 collection of clothes that you built, build up over the years. 695 00:42:20,440 --> 00:42:22,800 You have your favorite jackets, things you wore to this 696 00:42:22,800 --> 00:42:26,400 occasion, and then you kind of curate your wardrobe over the 697 00:42:26,400 --> 00:42:28,880 decades. I've completely abandoned that 698 00:42:29,280 --> 00:42:33,840 because I've realized that personally, for me, I feel best 699 00:42:33,840 --> 00:42:38,120 in my clothing when I wear it for the first few times and my 700 00:42:38,120 --> 00:42:41,560 excitement dissipates the more I wear something. 701 00:42:42,040 --> 00:42:46,400 So every, I'd say every season. So autumn, winter, spring, 702 00:42:46,400 --> 00:42:50,080 summer, I kind of go back to the drawing board with my wardrobe. 703 00:42:50,360 --> 00:42:53,680 So I keep the same jeans. I have a few Chanel jackets I 704 00:42:53,680 --> 00:42:57,760 would never sell, but everything else like tops, skirts and 705 00:42:57,760 --> 00:43:01,800 dresses I sell everything with Celia and I start again. 706 00:43:02,480 --> 00:43:06,080 Wow, how enviable. I mean on the on the note of 707 00:43:06,080 --> 00:43:09,880 selling, do you think there's anyone else, any other platform 708 00:43:09,880 --> 00:43:15,360 that's doing a really good job of the circular fashion? 709 00:43:15,680 --> 00:43:20,680 I mean, I think right now Vistiere Collective and Vintage 710 00:43:20,880 --> 00:43:26,080 are both doing a great job. With Vintage, it's more of a 711 00:43:26,840 --> 00:43:29,960 it's, I don't actually use it, but I know a lot of people rave 712 00:43:29,960 --> 00:43:33,400 about it. So you can pick up some absolute 713 00:43:33,760 --> 00:43:37,080 bargains there, but you really have to dig. 714 00:43:37,080 --> 00:43:40,400 It's obviously not a high touch service, but I've heard great 715 00:43:40,400 --> 00:43:43,680 things and obviously the Steer Collective are a huge global 716 00:43:43,680 --> 00:43:47,880 platform. So on there you can get 717 00:43:47,920 --> 00:43:50,400 anything, anything. There are millions of listings. 718 00:43:51,600 --> 00:43:55,160 But coming back to your wardrobe, if you're uncertain 719 00:43:55,160 --> 00:43:59,560 about something, who do you most trust to give you an honest 720 00:43:59,560 --> 00:44:02,720 opinion? My mum and my sister-in-law. 721 00:44:03,560 --> 00:44:07,320 Do you do you tend to generally just follow your gut instincts? 722 00:44:07,520 --> 00:44:10,040 Yeah, yeah. Would you say you've had a worst 723 00:44:10,040 --> 00:44:15,360 fashion moment? Got apart from my wedding, I 724 00:44:15,360 --> 00:44:19,040 think post children I was wearing some rather questionable 725 00:44:19,040 --> 00:44:21,680 things. I went through a stage of 726 00:44:21,680 --> 00:44:25,560 wearing I don't know why these big optical glasses because I 727 00:44:25,560 --> 00:44:28,600 thought they made me look really cool and a bit intelligent and 728 00:44:28,600 --> 00:44:31,240 mysterious like why? And then I and. 729 00:44:31,240 --> 00:44:34,040 Did they have any lens in them? No, they did, to be fair. 730 00:44:34,920 --> 00:44:40,920 And then I'd pair them with, say, a Rizzo dress or a floral 731 00:44:41,000 --> 00:44:44,640 Reformation dress. And then to be quite cool, I'd 732 00:44:44,640 --> 00:44:46,400 maybe wear a pair of trainers with it. 733 00:44:46,400 --> 00:44:49,000 Oh, terrible. We don't talk about that. 734 00:44:50,160 --> 00:44:53,640 When you're choosing what you want to wear, do you start with 735 00:44:53,640 --> 00:44:58,720 one particular item in mind, like your gorgeous cargo Birkin 736 00:44:58,720 --> 00:45:01,880 that you want to, you desperately want to wear that, 737 00:45:01,880 --> 00:45:04,480 so you work around that? Or do you? 738 00:45:04,480 --> 00:45:07,720 Just how do you approach? That I I can always find a bag 739 00:45:07,720 --> 00:45:09,680 that fits what I'm wearing with 600. 740 00:45:09,680 --> 00:45:14,160 Birds, a bloody hope you can. So I never actually start with a 741 00:45:14,160 --> 00:45:17,080 bag. I normally start with the colour 742 00:45:17,080 --> 00:45:22,000 palette that I want for the day. So do I want to be quite dark 743 00:45:22,000 --> 00:45:25,320 and also the energy, Do I want to be quite dark and a bit 744 00:45:25,320 --> 00:45:28,480 Moody? Or do I want to be quite prim 745 00:45:28,560 --> 00:45:32,000 and, you know, a bit more feminine And then it all goes 746 00:45:32,000 --> 00:45:34,920 from there? Do you have one item of clothing 747 00:45:34,920 --> 00:45:41,680 that means the most to you? So my dad has this vile, it's a 748 00:45:41,680 --> 00:45:47,160 vile shade of mustard yellow. He's got this mustard yellow 749 00:45:47,240 --> 00:45:56,000 men's oversized jacket that he bought in 1986 in a Soviet 750 00:45:56,000 --> 00:45:59,400 grocery store, which is where you used to buy clothing. 751 00:46:00,360 --> 00:46:02,160 And it's become his lucky jacket. 752 00:46:02,280 --> 00:46:04,520 OK, this is over. It's bizarre. 753 00:46:04,760 --> 00:46:08,480 So essentially, over the years, whenever anyone he knows has a 754 00:46:08,480 --> 00:46:13,240 problem, he takes this jacket and he lends it to them, and 755 00:46:13,240 --> 00:46:16,600 whatever is going wrong in their life suddenly resolves itself. 756 00:46:16,840 --> 00:46:19,240 Wow. So people have got jobs with 757 00:46:19,240 --> 00:46:21,400 this jacket. They've started relationships 758 00:46:21,400 --> 00:46:24,360 with this jacket. Improbable things happen when my 759 00:46:24,360 --> 00:46:27,360 dad loans out his lucky mustard jacket. 760 00:46:27,800 --> 00:46:30,920 Anyway, it's now in my wardrobe. Do you wear it ever? 761 00:46:30,920 --> 00:46:33,200 Every now and then. I think I've worn it out of the 762 00:46:33,200 --> 00:46:36,120 house twice, but the colour is truly terrible. 763 00:46:36,400 --> 00:46:37,920 Sometimes I wear it around the house. 764 00:46:38,560 --> 00:46:40,640 And has it, has it made an impact? 765 00:46:40,640 --> 00:46:43,400 I feel like it has since I've had it, I've been happier than 766 00:46:43,400 --> 00:46:46,960 ever. Let's talk about travel. 767 00:46:47,560 --> 00:46:52,080 Do you pay particular interest or attention to what your 768 00:46:52,080 --> 00:46:54,240 airport look will be? Yeah. 769 00:46:55,320 --> 00:46:59,000 I love to be comfortable, but I also like having a sick look. 770 00:46:59,000 --> 00:47:01,400 You know, when you look in the mirror you think, oh wow, I look 771 00:47:01,400 --> 00:47:03,000 quite cool even though I'm travelling. 772 00:47:03,120 --> 00:47:06,080 It just makes me feel better about being on the plane for X 773 00:47:06,080 --> 00:47:08,360 number of hours. And you need to be comfortable 774 00:47:08,360 --> 00:47:09,200 as well. So yeah. 775 00:47:09,880 --> 00:47:12,960 What luggage do you use? Rimowa, everything's matching, 776 00:47:12,960 --> 00:47:17,320 everything's silver. And do you ever take multiple 777 00:47:18,080 --> 00:47:20,320 bags with you? Yes, always. 778 00:47:20,320 --> 00:47:22,480 And do you do you trust checking them in? 779 00:47:23,120 --> 00:47:26,160 I mean, I normally put my most valuable ones in the hand 780 00:47:26,160 --> 00:47:29,840 luggage, so I have a little Ramona of my handbags and then 781 00:47:29,920 --> 00:47:33,280 things that are less precious will go into the hold. 782 00:47:33,720 --> 00:47:38,600 Good Packer, Bad Packer. Oh chaotic, but packing cubes 783 00:47:38,840 --> 00:47:40,600 have actually made things a lot easier. 784 00:47:40,600 --> 00:47:43,040 I don't know if you use them but they're the best thing. 785 00:47:43,040 --> 00:47:46,640 I just buy them off Amazon and I have packing cube for my gym 786 00:47:46,640 --> 00:47:50,240 kit, packing cube for everyday looks, packing cube for jeans 787 00:47:50,240 --> 00:47:52,960 and it's just so efficient. Heavy Packer Light. 788 00:47:53,200 --> 00:47:56,080 A very heavy packet. Like how many cases? 789 00:47:56,720 --> 00:48:01,080 So I went to I've been in Harvard for a month and 1/2 on a 790 00:48:01,080 --> 00:48:02,160 course I. Saw that? 791 00:48:02,280 --> 00:48:05,400 Yeah. Which was so fun, but basically 792 00:48:05,440 --> 00:48:08,240 everyone else on this course who was doing it, they everyone had 793 00:48:08,240 --> 00:48:12,400 one to two suitcases. I rocked up with six enormous 794 00:48:12,440 --> 00:48:16,680 Rimowa suitcases. I love it. 795 00:48:18,560 --> 00:48:21,760 Your wardrobe secret. Which brand is your guilty 796 00:48:21,760 --> 00:48:26,040 secret and why? I sorry to plug my own brand, 797 00:48:26,040 --> 00:48:30,520 but Celia, because I just, I love it more for ready to wear I 798 00:48:30,520 --> 00:48:36,040 think than for bags because you find so many pieces that are out 799 00:48:36,040 --> 00:48:40,000 of season, but they were the best in that season that you 800 00:48:40,000 --> 00:48:42,080 just can't get anymore. So I love it. 801 00:48:42,400 --> 00:48:45,320 God I love the circularity of your wardrobe. 802 00:48:45,920 --> 00:48:49,920 Guilty secret. What is the most expensive item? 803 00:48:50,320 --> 00:48:53,880 You don't have to tell me how much either accessory or 804 00:48:53,880 --> 00:48:58,400 clothing that you've bought. The most expensive item that 805 00:48:58,400 --> 00:49:03,520 I've bought for myself was a gold protect watch last year 806 00:49:03,880 --> 00:49:07,200 that was a Nautilus. Have you ever bought yourself 807 00:49:07,200 --> 00:49:10,680 something as a reward for a deal well done? 808 00:49:10,840 --> 00:49:13,240 Or closing a round of fundraising. 809 00:49:13,240 --> 00:49:20,080 Or just a a token gift. To self, I remember that when 810 00:49:20,520 --> 00:49:25,120 Celia was, I really could see the business taking off and we 811 00:49:25,120 --> 00:49:28,480 were selling all these expensive bags and Birkins and Kelly's. 812 00:49:29,120 --> 00:49:32,520 But at the time I didn't have a mini Kelly and I'd never bought 813 00:49:32,520 --> 00:49:36,040 anything for myself, especially not at resale prices. 814 00:49:37,200 --> 00:49:40,440 And so I guess this must have been about five years ago now, 815 00:49:40,760 --> 00:49:44,040 and I decided to treat myself to my first Mini Kelly. 816 00:49:44,400 --> 00:49:47,960 I bought it at a resale premium, so at the time it was super 817 00:49:47,960 --> 00:49:52,400 expensive. I think I paid 13,000 lbs brand 818 00:49:52,400 --> 00:49:56,680 new which seemed extortionate. Brand new in Celia. 819 00:49:56,800 --> 00:49:59,040 Yes. So a client came to us. 820 00:49:59,040 --> 00:50:03,120 They'd paid 4000 for it. I'd paid them thirteen. 821 00:50:03,560 --> 00:50:06,840 I've worn that bag to death since. 822 00:50:07,040 --> 00:50:11,440 But if I was to sell it today I'd get around 19,000 for it. 823 00:50:12,000 --> 00:50:13,960 Oh my God. I mean, on that note, have you 824 00:50:14,000 --> 00:50:18,600 ever bought Emma's bags from the store? 825 00:50:18,920 --> 00:50:23,480 I have and I used to a lot, but I don't anymore because I feel 826 00:50:23,480 --> 00:50:26,920 like because of our viral videos, every time I go into 827 00:50:27,080 --> 00:50:32,320 into a store, they kind of know they know and I feel quite bad 828 00:50:32,320 --> 00:50:34,000 putting anyone in an awkward position. 829 00:50:34,000 --> 00:50:35,800 So I just don't do that. Yeah, yeah. 830 00:50:35,920 --> 00:50:38,400 And also, it doesn't sound like you need to because you get this 831 00:50:38,560 --> 00:50:43,000 amazing yeah choice. Let's talk about sustainable 832 00:50:43,000 --> 00:50:46,560 fashion. So what do you do with your 833 00:50:46,560 --> 00:50:48,040 clothes when you've had enough of them? 834 00:50:49,240 --> 00:50:51,720 I resell them or I give them to charity. 835 00:50:52,160 --> 00:50:56,000 Charity of choice. To be honest, just the local 836 00:50:56,000 --> 00:50:58,440 charity shop what whatever it happens to be. 837 00:50:59,640 --> 00:51:03,320 I think a lot of these listeners would like to know which one is 838 00:51:03,320 --> 00:51:06,200 that. Octavia on the Brompton Rd. 839 00:51:07,560 --> 00:51:10,880 Fantastic. What would be the oldest piece 840 00:51:10,880 --> 00:51:14,360 in your wardrobe? So the oldest piece right now in 841 00:51:14,360 --> 00:51:19,240 my wardrobe is the Birkin that my husband first bought me for 842 00:51:19,240 --> 00:51:21,400 Valentine's Day when we started dating. 843 00:51:21,560 --> 00:51:25,800 Oh my God, Good, happy. Yeah, it's Navy blue box leather 844 00:51:26,240 --> 00:51:29,360 with this special crisscross hardware. 845 00:51:29,600 --> 00:51:34,920 It's really limited edition. And then the oldest piece, I 846 00:51:34,920 --> 00:51:38,400 have a Chanel bag for my birth year, which is 1989. 847 00:51:39,480 --> 00:51:44,280 And it's it's quite nice to have a bag from your favorite brand 848 00:51:44,320 --> 00:51:48,440 in your birth year. Gorgeous, I've got to ask you do 849 00:51:48,440 --> 00:51:50,440 you still own your wedding dress? 850 00:51:50,440 --> 00:51:53,480 The one that you do. I do, so after the wedding I 851 00:51:53,480 --> 00:51:56,320 took it to Jeeves Belgravier to be professionally cleaned. 852 00:51:56,640 --> 00:51:59,560 They put it in a box for you and it's somewhere at my house. 853 00:52:02,480 --> 00:52:04,400 Let's spin on some quick fire questions. 854 00:52:04,800 --> 00:52:08,000 What fashion advice would you give your 20 year old self? 855 00:52:08,760 --> 00:52:10,080 Stop trying to be something you're not. 856 00:52:10,440 --> 00:52:14,560 Which fashion trend or era would you most like to see make a 857 00:52:14,560 --> 00:52:15,960 comeback? Oh, the 90s. 858 00:52:17,160 --> 00:52:20,720 What fashion or beauty trend would you consign to Room 101? 859 00:52:21,480 --> 00:52:25,120 Laminated eyebrows. You'd be amazed how how many 860 00:52:25,120 --> 00:52:30,160 people talk about the slugs. Your last impulse buy? 861 00:52:31,160 --> 00:52:33,440 This bag. Views on tattoos. 862 00:52:34,680 --> 00:52:38,160 What did Kim Kardashian say? You don't put a bumper sticker 863 00:52:38,160 --> 00:52:41,320 on a Ferrari. But I like the one. 864 00:52:41,320 --> 00:52:43,080 Some people to be fair, just not for me. 865 00:52:44,120 --> 00:52:50,240 Beauty treatment you couldn't give up profilo painful. 866 00:52:50,240 --> 00:52:52,680 I know. High end or High Street? 867 00:52:52,720 --> 00:52:56,960 High end. Bling or bear, Minimalism or 868 00:52:56,960 --> 00:53:02,560 maximalism, Couture or charity shop couture, Crocs, cute or 869 00:53:02,560 --> 00:53:06,640 puke? Puke Birkin or Kelly Birkin 870 00:53:06,800 --> 00:53:10,320 sneakers or stilettos. Stilettos, bags or shoes. 871 00:53:10,320 --> 00:53:12,880 Bags. Boyfriends, barrels or wide 872 00:53:12,880 --> 00:53:19,040 legs, wide legs, body con or boho body con, sports, lux or 873 00:53:19,040 --> 00:53:22,680 rock chick, Rock chick, red carpet or relax. 874 00:53:22,680 --> 00:53:24,960 Red carpet. Trend or style? 875 00:53:25,480 --> 00:53:31,200 Trend color or monochrome color? Experimental or uniform? 876 00:53:31,480 --> 00:53:33,800 Experimental? Cashmere or cotton? 877 00:53:34,040 --> 00:53:36,000 Cashmere. Trilby or Tracy? 878 00:53:36,720 --> 00:53:39,960 Oh, Tracy. Order or editor? 879 00:53:40,120 --> 00:53:42,960 Editor. Charity shop or resale? 880 00:53:43,240 --> 00:53:46,800 Resale. Shapewear or sexy lingerie Sexy 881 00:53:46,800 --> 00:53:51,360 lingerie tights stockings or hold UPS tights Finally, 882 00:53:51,720 --> 00:53:54,760 traditional last question at the end of the day, what do you or 883 00:53:54,760 --> 00:53:59,480 don't you wear in bed I. I wear a T-shirt. 884 00:54:01,520 --> 00:54:04,800 Anushka, I have loved this conversation. 885 00:54:04,800 --> 00:54:09,160 My God, you're passionate about your fashion and it's just been 886 00:54:09,240 --> 00:54:13,800 wonderful to talk all things fashion and style with you. 887 00:54:13,800 --> 00:54:16,640 So thank you for. Being such a great so much loved 888 00:54:16,680 --> 00:54:17,400 it. Thank you.