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Today I'm going on a style journey with the founder and CEO
of the digital publisher Sheer Lux, the brilliant Georgie.
Coleridge, Cole. Hello and welcome, Georgie.
Hello, thank you for having me. Lovely to have you here.
I want to start by asking you probably a question you've been
asked many, many times. What inspired you to start
Sherlock's? I was always someone that people
used to say where did you get this?
And I would say H&M or I found it in XY or Z and I suppose I
always had a bit of an eye. I spent a lot of time as a child
in Hong Kong and followed my stepmother around markets and
she always had an eye. And we'd rummage and rummage and
rummage and rummage and, and yes, I think I always had an
eye. I've always been someone who's
wanted to share recommendations with other people.
I toyed with personal styling, realized it wasn't for me, but
thought I wanted to share where to buy a good T-shirt, etcetera,
etcetera. And I'd try and write a book age
25, realize as I was researching content for the book that
perhaps it should be online. And that was in 2005.
At which point you were working for Coty.
I worked for Coty. I was, I was an intern.
I was always really hungry to work.
I was really, yeah, I didn't love being a student.
And yeah, I wanted to get going and I really wanted to start my
career. And, you know, Working Girl is
one of my favorite movies. You know, I, I wanted to, I
wanted to rolodex in a filing cabinet and that's what I dreamt
of as a child. And so, yeah, to me, being a
student was a bit of, a bit of a pain and I wanted to get on with
it. So I interned at Coty throughout
my time at Edinburgh University. I was the first intern they ever
had in London. I worked for them in Paris on my
year abroad. And when I left Edinburgh, I
went to work with, went to work for them in marketing for a
year, left there and actually went to Savils, had a property
marketing agency. And I went there for a really,
really brief stunt. Realized very quickly it wasn't
for me. And that was when I started
working on the plan. So I was very young.
I was 25 when I started working on it.
I'm 43, so it's been a long time that.
Is incredibly young and quite a vision.
I mean, the the fashion industry's changed a lot since
2005. Yeah.
I mean, what are the main changes in your view in the
digital world? I mean, the digital world didn't
exist when I started Sherlock. So we had Myspace, I think ASOS
were online. What were around Net were
online, just I think the White Company were online.
And and then there was this sort of long tail of independent
retailers, brands, I guess the kind of brands that you'd find
at Spirit of Christmas, which is actually what formed.
They're not on the High Street business model.
So there was a long tail of online retail.
Fashion was, you know, it was still the heyday of print.
And in all honesty, I, like so many girls, longed to work at
Conde Nast. I did a brief internship there.
I got offered a job as assistant to the publisher of Tatler.
I think it was Alia Forte. Was that her name?
And I saw her a few years ago, having not seen her since then.
And actually I decided I didn't want to do that.
But you know, I I've sort of read all the books, you know,
whether it's Tina Brown on a discourage or, you know, I've
read every fashion book docufilm seen it that there is.
And you know, I I have some huge regrets that I wasn't, you know,
10 years older and and could really be part of that print
heyday. But it was starting to change.
And yeah, I thought there was a there was a gap.
There was an opportunity. It was not, it was not easy, I'm
not going to lie. I had no experience.
I was very much the outsider. I felt like a real impostor.
I I didn't really throw myself into the industry.
I just got my head down and worked really hard on the site
and the content and realized that that's how I would have to
prove myself. Yeah.
I mean, it struck me at the time as extraordinarily brave and
brilliant, but incredibly brave because it was early days for
net and ASOS and all of that lot.
And the, and as you were saying, the publishers, the big
publishers, the Conde Nast and Hearst had not embraced online
at that stage. Yes, it was beginning to bubble.
But I mean, that was a big old brave, brave move.
Do you think naive? I don't think it was brave, I
think. Do you?
Think there was something about that sort of 20 something
naivety that gave you the power to just do it?
Yeah, I think I, I think I, yeah, I've always been ambitious
there. My husband always says there's
more ways to skin a cat. And I wanted a career.
And yeah, I, I, I was really, I wanted to, to run something, to
be something to have a successful career, whatever that
meant. And I at Coty, I was sort of
really impatient to be promoted and progress the next level.
And at the time I was there, Coty acquired the Unilever
Prestige business and I went to RMD, Liz Garrett, she was
amazing. And, and she said, look,
Georgie, there's no promotions for six months.
We need this acquisition, this merger to happen.
And then we'll, you know, we'll work it out.
And it was at that point when I was like, right, well, I'm off
and I'm going to go to work somewhere else.
And, and no, God, we left on brilliant terms.
She was an amazing woman. But, you know, I think it was
just ambition, naivety and the fact that I saw there was a gap
in the market. And my husband, he was just my
husband at the time, thought it was a good idea.
And he he's, he's a sort of glass half full.
And it has been an extraordinary idea.
I mean, talking about ambition, what is your ambition for
Sherlock's from from here on in? Because every time I look,
there's another bolt on, there's a talent management, there's a,
you know, there's all of these different bolt ONS, which I
think is brilliant. Well, that's very kind.
Yeah, Blush Talent Management is what it says on the tin.
Locks and Co we also have, which is a creative agency.
So, you know, from 17 years of running Shellacs, I've got a
pretty good idea of of, you know, what consumers engage with
when it comes to creative and storytelling and how to be
aspirational but commercial. And I think that's part of why
we're still here and where we are is because we've always
realized that, you know, yes, you want to be aspirational, but
you've got to be commercial. You want to sell.
And so we sort of can take that all those learnings and having
grown up in digital and apply those to retail brands, fashion
brand, beauty brands, whoever it might be.
So that's Lux and Co. We recently launched in the
Middle East a year ago, nearly just coming up to a year
actually. So that's a new journey.
But in answer your question, I think my biggest hope is that
Sherlock's continues to live and grow and live beyond me,
whatever that means, and evolve and, and keep, keep innovating
and, you know, stay at the forefront of digital and that
comes with huge pressure. But yeah, I, I hope we can, we
can be the the, the publisher that sets the standard of what
good and success looks like in the digital publishing world.
I don't quite know what that looks like in sort of 10 years
time, but that's the hope. The one thing that I'm curious
about, having done my research not only on you but on Sheer
Lux, is I felt, if I can be honest, that there was a little
bit of a lack. Of.
My age group being represented on it and I, I just think
there's quite a lot of ageism in the world.
And I know, I know that a lot of publishers say it's just not
aspirational or the rest of it, but it is a highly lucrative
part of the market. Absolutely.
And I just, I'm curious about your thoughts on that.
Well, you came on our Gold Show about that, so.
But that's the gold show. When I look at your talent
management, there's no one of my Generation I.
Just I will take that on board. I'm just curious if that's
something on your radar because you, you do just hear again and
again, kids have flown the nest. People have changing their
careers or retiring or whatever they're doing, and they've just
got more to spend and more time to spend like it.
I can agree with that more. We're actually developing a
product at the moment. This.
We were throwing strap lines around yesterday and still got
it came up and quite a few other cheesy, cheesy slogans.
But look, I couldn't agree more. And I'm 43, my children are 13
down. And I guess I'm getting to an
age where, yeah, I realized that I'm sort of just coming into my
own. And I'm sure you feel the same.
I I mean at my age I feel like I am just coming into my own and
it's such a good feeling. Yeah.
And I think it's a brilliant time for women.
And, you know, I've spent the last however many years trying
to work, you know, be there for my children.
And I'm sort of just coming up for air a little bit.
I mean don't get me wrong, they still massively.
She who is starting has started a new business in the Middle
East. But I sort of, I sort of mean
and I suppose I've never just been a mother and, and I think
people who are full time mothers are phenomenal.
I have couldn't have more respect for them.
I I couldn't do it. It's the hardest job in the
world. But, you know, I think at the
age I am and I'm surely degree and, and I know who I am, I'm
more competent than ever in that.
I know my, you know, some of the things I thought were my sort of
worst characteristics and maybe my best.
And I've spent years sort of trying to hide those
characteristics. Like what like, you know, being
bossy or having a loud voice or moving quickly or, you know, I'm
someone who moves quickly and breaks things.
You know, my husband is very precise.
He restacks the dishwasher. He, you know, he parks
perfectly. He did.
He actually crashed into the gate the other day.
Was very happy. He wake me up and said, Oh my
God, I've had a shocker and he's tripping into the gate.
I was like just. Because it's usually you
crashing into the gate. Always me, always me.
And he was going to kill me for saying that, but yeah, I am a
move quickly and break things minimum viable product test
evolve and. And you think that's been your
superpower? And I think, yeah, I, I do.
But for a long time, you know, I've made mistakes.
But for a long time I've, yeah, I sort of felt a bit of shame
for them or, or that it wasn't a good, they weren't good
characteristics. So I think I know who I am, you
know, warts and all. Life is short.
You know, dinosaurs lived 200 million years ago.
Any girlfriends of mine listen to this is going to laugh.
You know, the human species, it's, it's, it's short.
Make the most of it. Enjoy it.
Don't, don't, you know, torture yourself too much, I think.
And, and life is what you make it.
And, and I think it's amazing to be surrounded by so many
brilliant women. And the world has changed a lot
in that respect, too. I hear you.
We are actually focusing on doing more for a sort of more
mature women. I suppose in some research
groups we've done in the past, women have said, don't think
that because I'm in my late 50s, I can't be inspired by somebody
in their 30s. You know, it's a sort of state
of mind. And we often say that gold is
the state of mind. And I've got girlfriends, you
know, who love gold, who are in their 40s.
And we've got readers who are in their 60s who, like, don't put
me in that bracket. So I really do believe that it's
a bit more of a state of mind than an age.
I couldn't agree with you more because in my mind I'm somewhere
in my late 30s maybe, you know, I intend to spend the rest of my
life in that sort of age group. But no, it's, it's a curious
one. And you know.
It's a very fair point. Is it?
It's a really interesting time for women.
It's a great time for women. It.
Is and you know, our mothers, we're not in the same era that
we're in now. And so it we're breaking new
ground in every which way, in our health and our well-being,
how we want to dress and how we want to live our lives and.
And our value in society, our value against men, you know
that's. What we bring that they.
Don't. Yeah, I think it's it's.
It's fascinating. Now we're here to talk about
style today. So how did you decide what you
were going to put on this morning?
Oh well, we've actually got our Sherlocks away day today, so
we're heading to Oakley. Court.
And what does that mean? That means it's all, it's a sort
of delayed, well, it was supposed to be a sort of delayed
summer event. It's bloody freezing outside.
It had that like cold wind. But we are off for a bit of
strategy, bit of brainstorming, a light sports day, it says on
the invitation. A light sports day, Yeah.
So putting your sneakers on and. Well, I've I've got and answer
to your question. I've got some shiny leggings on
which I actually opened yesterday.
They're from I love a shiny legging and I bought.
Them like yours, I am not surprised.
Well, I bought them for years from the same place and they've
stopped doing them anyway. Someone in Dubai last week was
wearing them and I said, where are those from?
And she said Caledonia, yeah. Well, that's a that's more of a
dance brand, isn't it? Oh, is it?
Yes. Oh, that makes sense.
Yeah, I also bought a whole shiny one piece.
Yeah, it's really cool. So I'm not wearing that today,
but I'm wearing shiny leggings. I'm wearing a Jill Sander
T-shirt, which is like the best shaped T-shirt.
Yeah, some Chanel ballet flats. I can't go wrong.
And what else? Oh, we were talking about my
totem blazer. Beautiful.
Which I've just worn and worn and worn and worn.
But I'm, I'm sort of, I have a bit of a uniform.
I'm quite a monochrome dresser. Lots of tailoring.
Yeah. Were you very aware of your
mother's style? Not really.
And I only see that because my mother, she's not really into
fashion. She's in her 70s and she looks
better and better, she really does.
Are you involved in her styling at all?
No, not at all. I mean, she's not, as I said,
she's not hugely into. She always looks really nice.
I'd say she's really put together.
She has her and she has her bath in the evening.
She wears a pink cardigan most days.
Her pearls her, you know, but she's very, I mean, I've got it
from her. I did it just before we went on
here. Quick hair brush, lipstick, You
know, as a child, whenever we went somewhere, someone's house
for lunch or to stay for the weekends, I mean, as we were
approaching, out would come her comb and her lipstick and it was
lit like 30 seconds before we got that outcomes.
The comb and the lipstick. I'm definitely the same.
So I think, yeah, she's very, she's very elegant, my mother.
And yeah, well put together and she makes a real, she makes a
real effort. But do you remember that moment
when you first realized the power of clothes?
You ever begin to stay with my godfather and his wife and my
stepmother quite concerned that I'd changed three times.
I mean, I think I'd want to heard that.
Did you hear that? Yeah.
And. And so, you know, I've always
been someone that's made an effort and realized even at
university. But was there a light bulb
moment even when you were a small child that you put
something on and you went, oh, this feels great.
I feel taller and more grown up and.
I mean, I, I remember going to my aunt's and uncle's house for
lunch in Berkshire, near Newbury.
So it was, we were, you know, it was country.
And I rocked up in a pair of sort of cloggy sort of heels, a
sort of mule heel. And I got out of the car and my
uncle just laughed at me. Georgie, what do you think you
don't like? You know, I was always wanting
to get dressed up, you know, use the good bath salts get us.
And I think that goes way back. I mean, I remember a picture of
me on the beach in Cornwall when I was 2 and I'm wearing strings
and strings of pearls. You know, I was always rummaging
through my mother's Ruby box. I was always getting dressed up.
My godmother used to call me Little Miss London when I came
to stay because I'd bring lots of outfits and, you know, party
skirts and things like that. So I think, I think always.
Now I believe you were a Deb. I was.
I said that out loud the other day, I thought.
Tell us about that time. Was that an extraordinarily it's
a busy time of dressing up and parties and was it very
competitive in terms of dressing up?
No, it wasn't competitive actually, and I think it's
quite, it was a very old school thing.
Very old school to have been that recent, quite frankly,
wasn't it? Yeah, very old school and I
think it wasn't a. It wasn't sort of cool and
modern and fashion. So I would say probably it
wasn't very competitive and maybe right, maybe I would
things are a bit more modern than some maybe.
But you know, it was the end of the 90s, nineteen 99.
So you came out at the East India club?
Yeah, yeah. In Asari.
In Asari, that was brave and original.
Yeah, I suppose it was. I suppose it was.
I didn't know what people thought, but it was, it was
really fun. Look, it was really fun.
My mother did it. It it's not around anymore much,
I didn't think. And and and it, it was a great
thing to do. It was lots of parties.
At the time, I was working in Harvey Nichols, so a lot of
people sort of in that set worked in Vaughan and Mason or
they worked for the, what was it called?
GTC. Yeah.
General trading company. TTC, it's Lane Square and I
instead went to Harvey Nichols to work in contemporary because
I wanted to see something, yeah, a bit more exposed to fashion.
And I used to finish work and go down.
I mean, they've changed. The staff entrance is very
different. I've, we've filmed in there
quite a lot, so I've been through it.
My God, the change rooms were pretty ranked back then.
And I would go down instead of stand on a towel and try and
have a shower in this revolting shower and then put on this
really small outfit and totter across to Basel Street where
there used to be quite a lot of parties.
So I sort of, it was a bit of a mad time, but it was great fun.
Did you meet your husband when you were Deb?
No, I met him really soon after. So after that I went to Maribel
to do a ski season and I worked in Dick's Tea Bar, which was a
nightclub. Yeah.
And he was a chalet boy and he appeared at my bar one night.
Love it. He did about 60 nights in a row
I think. Oh wow, love.
At first sight, I don't know. We were friends first.
Yeah, yeah. What did you wear for your
wedding? I wore, I didn't wear Amanda
Wakeley. I suppose that's what I wish I'd
wore. Oh, I was talking to Charlotte
Collins, our editor in chief, who did wear Amanda Wakeley to
her wedding. I I love hearing stories of
people. It's just when they say, but I'm
not married any more to that man, it's like.
Oh well, I definitely AM. So what did you wear?
I you're you were a bit pricey for me.
I seem to remember. Sorry.
Don't be, don't be. I wore a very I loved lace.
Actually I still do. I love Shanti lace and yeah, I
still do. It's gorgeous.
So I wore it was very Lacy, very figure hugging.
I put it on the other day with a.
Put it on and wore it the. Other.
Yeah, Well, I wore it. When Was it William and Kate?
No, it was Megan and Harry went to a party and all the girls
were their wedding dresses. And then I tried it on.
I actually cleared out my bedroom my mother's house the
other day and tried it on. Lovely.
And tell me, being the sort of director of photography that you
are, were you very bossy on your wedding photos and.
No, not at all. I wanted them over really
quickly. I can't.
They're weddings where there's a huge song and dance about the
photo. You know, those group photos and
the whole wedding. No thanks.
And we actually had this amazing wedding photographer called
Catherine Mooberry, who was really, really well known and
she was quite expensive, but we went for it because we didn't
have a video, which I really regret.
But I got married almost 18 years ago and it wasn't the norm
to have a videographer at a wedding then.
It really is now. Back then it felt very
intrusive. Yeah, my mother was like,
absolutely not. Absolutely.
Not and and so you had this lovely wedding.
So we so we had Catherine and she'd done it for years.
And she gave you your photos in a What are they?
Called a beautiful portfolio. Lenly my God, my brain.
Anyway, in one of those lovely, you know, Navy blue albums with
the black corners. And so we had her and she was
very clever because she got everyone together.
And when I say everyone, I don't mean everybody at the wedding.
I mean, you know, bridesmaids in nose, blah, blah, blah.
And then she peeled them off. So she started with the group
picture and it was so fast. And she'd say, right, parents
drop off, bridesmaids drop off. So and then you just ended up
with a bride and groom at the end.
So it was super quick. It started raining in the
middle. So we ran inside and yeah, it
was done and dusted while I was on my honeymoon.
She, my mother didn't tell me until we got back.
She went to my mother and said, I can't bear it.
You know, 30 years of my career or whatever it is.
This has never happened before. And she'd had something wrong
with her lens and all our formal photos were no, we didn't have
any non existence. Yeah.
So she was, she actually retired afterwards.
She said, I'm so traumatized by this.
And we were really, really nice about it.
And she's like, can we reshoot? I was like, you can't reshoot
your wedding day. And my brother-in-law lived in
America and blah, blah, blah. So luckily the lady that made
the bridesmaids dresses was in the drawing room and happened to
take a couple. So we have a couple from her.
And and did she take lots of reportage photography?
We had lots getting to the church.
We had lots in the marquee, but we don't have the big.
My husband and I had some nice ones of us walking out of
church. Like really nice.
Yeah. Which I love.
Lovely. That's enough.
It's enough. You have so much fashion in
front of you the whole time. Do you ever get what I call snow
blind to to fashion and product and and clothes?
Yeah. How do you withdraw yourself
from that and be the gorgeous Georgie that you are?
I probably shouldn't withdraw so much, but yeah, I'm I'm totally
snow blind. I haven't had that expression
before, but I know exactly what you mean.
I I probably should and I sort of look at some of the team who
are, you know, in the latest this and look, you know, and you
know, by the way, that's part of their job to do that.
So before anyone says, you know, it's vacuous, it's whatever it's
it's part of their job. It's.
Part of their job to inspire. Exactly.
So yeah, I, I often think I need to put a bit more time into it
and all honesty to me, it's sort of work.
So yeah, it, it sort of becomes a bit like white noise.
And when I have to think right, I'm going to think about this
now and, and consciously do that.
And how do you consciously think about it?
Do you have a method for working out your next season's looks or
how you're evolving your looks? No, no, no.
And I, and I probably should. I'm spending quite a lot of time
in the Middle East now and people often when I go to the
Middle East, I'm filming, I'm on camera a lot, so I really have
to think about what I'm going to wear in advance.
So when I when I go, I'm everything is sort of planned.
And the amount of people who said, 'cause your styles really
changed since the Middle East and it hasn't.
I just have to focus on it and I have to prepare.
And actually you do see a difference in that.
Yes. And I was going to ask you
actually about being in the Middle East and have you
consciously being more demure in your looks because it's the
Middle East. Definitely in Saudi.
However, in Saudi it's still very misunderstood.
I'm hoping that we're sort of putting back the curtain a bit.
But actually you, you can wear what you want.
And, and somebody very senior there said to me the other day,
you know, if I achieved one thing in my life that, you know,
will make me happy, it's that people know that Saudis open,
that women are free and you can buy what you want.
I mean, the change is is phenomenal since I was there God
10 years ago. Oh really?
And it was proper. You know, you put your burka on,
on the plane your, you know, your.
What were you doing there? I was doing trunk show.
Oh, were you? Yes.
And Jeddah. That is amazing.
Amazing, amazing. But seeing how it's all opened
up and changed is is really, really exciting for women.
I. Think it really is.
I, I sort of couldn't stress that more.
It's phenomenal. What's what's happening and how
quickly? When do you feel that you really
discovered your style, DNA, who you are, you know what your,
what your look is? I was thinking about this the
other day and I that we will evolve, we will make mistakes.
Got I was some shocking things when I was a teenager, but I
think I've always been someone who's like my mother, quite
polished, quite put together, makes an effort not to fussy.
You know, quite a lot of black, but you know, a bit of blush a
little, you know, a bit of femininity.
And that's sort of, sort of been the way for a long time.
I actually found an article the other day.
It was in the Daily Mail the year I started Sherlocks and it
was about something to do with tax relief and entrepreneurs or
something. And I was so out of my depth
being interviewed by the Daily Mail on this topic.
But somehow it came to me as an opportunity for a bit of PR and
I took it and they came to our tiny little one bedroom flat
where I started Sherlocks on a table literally half the size of
this Laura and I used to work. And he came and photographed me
and I am wearing in that photo a blush pink sort of ruffled top
with a black V-neck cashmere jumper and a pair of pale
earrings. And I could sort of wear all
that. Now, I wouldn't wear AV neck
cashmere jumper with something underneath and I would
definitely have worn it probably 3 sizes bigger than it was.
And I probably wouldn't be wearing the same pale earrings.
But you know, it's quite timeless.
So I would say my style is quite timeless, you know, cheap but
modern, hopefully, and not too fussy, not too complicated.
And you know, I think I mentioned earlier, you know,
when I was at university, I'd be in my trackie bombs.
People used to say, good, how do you make trackie bombs look
stylish? And I just think I'd, I'd put
them with a nice jacket and I had a bit of makeup on and it
was sort of pulled together. And I think that's I've been
like that forever, I think. How would you want someone to
describe your style DNA in three words?
Modern classic can I have put together?
Yeah, I like that. That's you.
That that's you. Fundamentally, Who do you think
you dress for? I dress to be the person I want
to be perceived as. I think that was the question,
yeah. Do you think?
I think it's part of our personality, how we dress as
part of our personality. You know, it's the first thing
you see. It's the first thing you judge
someone on. I yeah, it's an extension of who
I am. What do you reach for when you
want to feel empowered? I mean, definitely heels.
I know that's I think that's a cliche.
And heel of choice. Oh, I mean, I'm quite a shoe
girl. OK.
I'm quite a shoe girl. I am.
I'm quite a sailor or shoe girl. I love shoes, but I love to keep
wearing shoes. You know, I have.
I wore a pair of Gianvito Rossi shoes the other day that I wear
probably a couple of times a year.
They're brilliant with everything.
I've had them for 10 years. There's something fantastic
about putting that heel on that you love.
You look, it looks sexy on your foot and you.
Change. The way you walk and.
There are certain shoes that you put with anything, you know,
jeans in a white T-shirt, even with a sort of floral dress, not
that I really wear them. And, and it just transforms it
instantly. And and you carry yourself so
differently. Yeah.
Would you say age is a consideration as to how you
dress? My knees are, you know, Hodge,
my great friend, and colleagues. Like the windows closing, you
know that's good. I'm talking about age.
What are you? What's your views on tweetments?
Go for it. Why not?
And you know, but I'm a believer in makeup.
You know, my mother always said to me, we need our makeup.
We, you know, we need to put our face on.
I definitely do. Some people are so naturally
beautiful. They don't.
But, you know, save the treatment.
It's just not too much. I say to girlfriends, if you
catch me looking like that, can you just lock me in the cupboard
until. You know, and what would like
that be? Too, too much lip, too much
filler. Yeah, filler in your lips and
your face. Too much of that is no good
luck. Now you are phenomenally busy.
Is your wardrobe equally phenomenally organized?
It's quite organized, Yeah, Colour item, I mean.
Have you ever used a stylist in to just help you organize or
pack or any of that? No, I often think I should, but
I also often think I often think I should, but I often think I'd
be cheating. Can I really be the founder of
Sherlock and user stylist? I'm not sure I could sleep at
night. Yeah.
So how do you how do you plan your looks?
I don't really. No, I don't.
I get up in the morning and I look at the weather.
I mean that's the problem is that then you get into the 8020
or 2080 rule, don't you, of just wearing 20% of your wardrobe all
the time. I do try and force myself to
wear different things, to wear things that I love that I
haven't for ages actually. I know, I know.
You're going to ask me what one of my most treasured pieces in
my wardrobe is. And I went to a dinner party on
Saturday and I'd been in the Middle East last week and I was
doing filming some content at Bloomingdale's, doing a bit of a
try on. And I was in the Dolce and
Gabbana pop up and they had this amazing sort of corset top
similar to one someone had been wearing at an event the night
before. And I thought, oh, that's really
hot. And that's really cool.
And I was like, oh, maybe I should get it.
Maybe I should get it. And then I remembered that in my
wardrobe was a Dolce Gabbana top that my husband bought me when I
was at Edinburgh University from Jenna's.
Don't know if it's still there. Which is the department store I.
Remember Jenna's back in the day?
And I wore it to a dinner on Saturday night and they hadn't
worn it for literally like a decade.
Fantastic, because the worst thing is realizing when it's too
late that you have repeat, bought something.
I know, I know. So yeah, I think it is really
important to take a bit of time. I don't do it enough.
But in answer to your question, yeah, I don't do it enough.
I get up, I'm what am I going to wear?
And but I think when you have a bit of a uniform, that's quite
easy, yeah. It doesn't take you into new
territory or make your outfits terribly interesting, I would
say. So occasionally I'll think,
right, I've got something important tomorrow, what am I
going to wear? Or if I'm going to the Middle
East, it's very much planned. That said, I, I fly on Sunday
and I haven't worked out. Yeah, I'm there for a week, so.
I mean, let's talk about travel for a second.
Do you? Are you very aware of your
airport? Look what you're travelling in.
I said of again, I have a uniform.
And what is that uniform? So it's either shiny leggings.
And not too hot on a plane. No, I'm never hot on the plane.
Actually, sometimes at night. No, either shiny leggings or
trackies. Yeah, and.
A trackie brand of choice. Are you a cashmere trackie?
No, I'm a, I'm a regular. What is it?
What is the tracksie made of? Cotton.
Cotton, Yeah. No, I'm not great.
It tends to be great. People be very disappointed if
I, if I, you know, pasted my epaulets every time because
they're pretty much the same. You a good Packer or a bad
Packer? I'm a very methodical Packer and
I tell you I'm a very methodical Packer.
When I come home, so I have my washing in a segment, I've
cleared out every bag. I have everything neatly for I'm
very when I get home. So I got home at 6:30 AM on
Friday morning and got back into bed for two hours sleep.
But before I did that, I had to unpack everything.
Every bag has to go away. Every pair of sunglasses and
love shoes. Is that a hangover of boarding
school? Maybe, or just being quite anal.
I. Think efficient as well.
You know, I'm Scorpio, I think when I get home.
Because you're sounding very like a Virgo.
Oh, am I, but I'm in mad. I'm back.
And we got back from a three-week holiday with the
children at the end of August and we got home at 1:30 AM and
we had please. Don't tell me you unpack them.
Oh my. God, I did.
I can't. Not.
My husband's like, let's just leave till tomorrow.
I was like, yeah. And then I was like, can you put
the children to bed? Quick, quick, quick, quick.
But I had, oh, I had two suitcases.
Just with dirty washing. All the children's things were
in exactly the right. But yeah, I have to.
I have to, you know, you leave their suitcase for a week like
that. Makes me spin.
I'm sort of with you. I like to get home, get it out,
and then yeah, move on. Yeah, move on.
What luggage do you use? Away Which?
Brand, would you say is your guilty secret?
Guilty. I don't know about that.
I'm sort of quite proud to shop, I tell you.
I tell you where I shop the other day, it's not that big a
deal. But I was in Primark getting my
daughter some things for school. She wanted a load of Knick
knacks for her dorm, so we went there and their sort of Skims
dupes, their bodies, their stretchy ribbed bodies are
amazing. I've been back and got three
more. I got one.
I thought I'll try it. So it's a sort of quite a thick
strap body. Yeah, stretchy white, I can't
remember how much, but like £10. Nothing so good.
And if I would say to you, Georgie, you can only dress in
two brands for the rest of your life, 1 High Street, one
designer, what would those two brands be?
Oh, Amanda Salaro. I thought you might have said
that. Can I have Massimo DT?
You can have. I think I'd have mass made duty.
Now that's a. Mass made duty studio, which is
not really High Street. OK, mass made duty studio.
I'll let you cheat. I'll let you cheat.
What is the most expensive item of clothing that you've ever
bought? I'm not asking for the price
tag, I'm. Going to think you'd be
disappointed with the price tag probably.
I'm quite, I really, I've really, really consciously like
a lot of people started to buy a lot less and I really mean a lot
less than I used to. And then I will suddenly go and
buy sort of four quite expensive pieces, but.
Where will you buy them? I mean I shop at net a lot for
ease just because you know, I get a good discount.
I get same day delivery. It's really easy.
Returns is so easy. I don't really get out and shop
very much if I'm honest, you know, Occasionally I'll pop in
somewhere on the way back from a meeting, but I don't really have
time. I was going to ask, do you get
out to shop because you must see such a flow of beautiful
clothing, both High Street and designer, coming through the
door, the revolving door of. Sherlock's that I see
everything, but my role is, is, you know, I'm not touching all
of that like others are. So it's probably harder for
them. And that snow blindness is
definitely real. So no, I'm quite an online
shopper. And then suddenly if I, if I'm
somewhere, I'll, you know, I'll shop.
We were filming at Vista the other day and before I knew I
bought. What did you buy?
I bought this T-shirt because I tried it on.
You see, that's the thing. I've been wanting to try it on
for ages. Someone said it's a really good
shape. It's a really good shape.
I bought a pair of jeans from Margiela.
I bought some Manila Blahniks and I bought a bag and we take
Vanessa and you know, I do not do that every day.
Yeah, at all. Let's talk about sustainable
fashion. What's your approach?
Buying nice and better. I mean, it's not new, is it?
But it it's so the way forward. And I think I was talking to
someone the other day and and they said, what should I want?
What do you think of this? I wore it to.
And I said, I think this it's so different now.
You really wear the same thing again with pride.
Yeah. And we had a we had a blush
event recently with all the blush talent.
And I wore, I can't remember the brown, which is really annoying.
Is it Kate? Can't remember.
But anyway, I wore a dress that I've probably worn publicly.
Got to sound like a Dick, but I don't mean to.
Sort of four Times Now. Ten years ago, you would not.
That would have. Mattered, it would have mattered
and yeah, I think it's I I really wear things again with
pride and. Where would you go for pre
loved? What are your?
I like Celier. Yeah.
Festia they're probably the two two I would mainly go to.
What do you do with your clothes when you've had enough of them?
I give quite a lot to friends, quite a lot to charity, sent
quite a lot to Smart Works recently.
Yeah, which is a great charity. Yeah.
What would you say is the oldest piece in your wardrobe?
The Gucci Gigi, I think it's the Jackie.
It's the Jackie that my mother bought me with a purple with a
personalized number plate for my 21st.
Oh I love it. Talking bags.
What's your view on the price point of the current IT bags?
Tell Wild, Wild. I'm carrying today a Totem bag
over there, which is a really, really good bag.
It's in lots of colours. Lots of people have it.
I bought it. I want to.
Was it a year ago? Not quite.
I think it was, was it 800? And I was like, gosh, that's a
bargain. That's crazy, isn't?
It it's crazy that we're thinking.
That's what I mean is that we're programmed to think like you can
spend so much more. What's your view when you see a
woman with a crocodile Birkin? Well, I have a phobia.
Well I have a phobia of reptiles so that the idea of a crocodile
well. Your husband is very grateful
for that. I would.
This amazing woman sent me a snakeskin bag not long ago and I
had to send it back to her and say I'm so touched but I can't
bear waist. Let's spin on some quick fire
questions. So quick answers fashion advice
that you'd give your 20 year old self.
Ignore the sizing. Like that fashion trend you'd
most like to see make a comeback?
I'd say sort of, well, I mean, it is back, isn't it?
Sort of 80s, nineties power dressing is, you know, it's
wonderful that that's back. Fashion trend you'd like to
consign to Room 101 or beauty trend?
Sun in this is actually my hair colour.
I used to bleach it. Blunder than this.
It's amazing, Awful, your last impulse buy.
Some Laura pianos on holiday. Views on tattoos.
I have one, I really want another.
And what would it be be my children's initials on the side
of my wrist? Beauty treatment you couldn't
give up. Treatments.
Can I say that? You can say that high end or
High Street. High end.
Bling or bear? Sometimes more is more.
Sometimes you want the earrings and necklace.
Yeah, you know, I think, I think if you're being intelligent,
you'd say bad. But actually, there's something
great about getting dressed up like a Christmas.
Tree minimalism or maximalism? Maximalism, Crocs cute or puke
puke puke puke puke puke. Sneakers or stilettos?
Stilettos. Skinnies or boyfriends or wide
legs? And boyfriends are quite wide,
aren't they? The latter half.
Body con or boho Body con? Red carpet or relax?
I'm so relaxed. I mean, I'm, I'm not a sort of
industry events gal. Trend or style?
Style. Colour or monochrome?
Monochrome, experimental or UU? Cashmere or cotton?
Cashmere? Shapewear or sexy lingerie?
Lingerie. Tights or stockings?
Don't really wear either quite like a polka dot tight though.
Bikini or one piece? One piece?
Beanie or Berry? Oh, neither.
And finally, at the end of the day, what do you or don't you
wear in bed? Piglet linen PJS for years I
will nothing. Then Lou, our fashion director,
introduced me to Piglet in bed and trust me, you won't regret
it. I'm so wrong.
Piglet in bed Heaven. Georgie, thank you for making
the time to come and have this conversation with me today.
I have loved it. I've loved talking all things
style and fashion with you. Thank you so much having me been
great fun. What fun.