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Today I'm going on a style 
journey with the founder and CEO

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of the digital publisher Sheer 
Lux, the brilliant Georgie. 

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Coleridge, Cole. 
Hello and welcome, Georgie. 

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Hello, thank you for having me. 
Lovely to have you here. 

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I want to start by asking you 
probably a question you've been 

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asked many, many times. 
What inspired you to start 

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Sherlock's? 
I was always someone that people

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used to say where did you get 
this? 

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And I would say H&M or I found 
it in XY or Z and I suppose I 

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always had a bit of an eye. 
I spent a lot of time as a child

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in Hong Kong and followed my 
stepmother around markets and 

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she always had an eye. 
And we'd rummage and rummage and

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rummage and rummage and, and 
yes, I think I always had an 

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eye. 
I've always been someone who's 

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wanted to share recommendations 
with other people. 

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I toyed with personal styling, 
realized it wasn't for me, but 

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thought I wanted to share where 
to buy a good T-shirt, etcetera,

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etcetera. 
And I'd try and write a book age

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25, realize as I was researching
content for the book that 

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perhaps it should be online. 
And that was in 2005. 

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At which point you were working 
for Coty. 

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I worked for Coty. 
I was, I was an intern. 

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I was always really hungry to 
work. 

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I was really, yeah, I didn't 
love being a student. 

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And yeah, I wanted to get going 
and I really wanted to start my 

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career. 
And, you know, Working Girl is 

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one of my favorite movies. 
You know, I, I wanted to, I 

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wanted to rolodex in a filing 
cabinet and that's what I dreamt

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of as a child. 
And so, yeah, to me, being a 

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student was a bit of, a bit of a
pain and I wanted to get on with

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it. 
So I interned at Coty throughout

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my time at Edinburgh University.
I was the first intern they ever

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had in London. 
I worked for them in Paris on my

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year abroad. 
And when I left Edinburgh, I 

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went to work with, went to work 
for them in marketing for a 

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year, left there and actually 
went to Savils, had a property 

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marketing agency. 
And I went there for a really, 

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really brief stunt. 
Realized very quickly it wasn't 

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for me. 
And that was when I started 

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working on the plan. 
So I was very young. 

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I was 25 when I started working 
on it. 

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I'm 43, so it's been a long time
that. 

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Is incredibly young and quite a 
vision. 

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I mean, the the fashion 
industry's changed a lot since 

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2005. 
Yeah. 

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I mean, what are the main 
changes in your view in the 

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digital world? 
I mean, the digital world didn't

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exist when I started Sherlock. 
So we had Myspace, I think ASOS 

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were online. 
What were around Net were 

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online, just I think the White 
Company were online. 

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And and then there was this sort
of long tail of independent 

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retailers, brands, I guess the 
kind of brands that you'd find 

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at Spirit of Christmas, which is
actually what formed. 

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They're not on the High Street 
business model. 

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So there was a long tail of 
online retail. 

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Fashion was, you know, it was 
still the heyday of print. 

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And in all honesty, I, like so 
many girls, longed to work at 

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Conde Nast. 
I did a brief internship there. 

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I got offered a job as assistant
to the publisher of Tatler. 

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I think it was Alia Forte. 
Was that her name? 

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And I saw her a few years ago, 
having not seen her since then. 

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And actually I decided I didn't 
want to do that. 

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But you know, I I've sort of 
read all the books, you know, 

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whether it's Tina Brown on a 
discourage or, you know, I've 

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read every fashion book docufilm
seen it that there is. 

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And you know, I I have some huge
regrets that I wasn't, you know,

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10 years older and and could 
really be part of that print 

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heyday. 
But it was starting to change. 

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And yeah, I thought there was a 
there was a gap. 

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There was an opportunity. 
It was not, it was not easy, I'm

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not going to lie. 
I had no experience. 

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I was very much the outsider. 
I felt like a real impostor. 

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I I didn't really throw myself 
into the industry. 

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I just got my head down and 
worked really hard on the site 

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and the content and realized 
that that's how I would have to 

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prove myself. 
Yeah. 

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I mean, it struck me at the time
as extraordinarily brave and 

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brilliant, but incredibly brave 
because it was early days for 

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net and ASOS and all of that 
lot. 

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And the, and as you were saying,
the publishers, the big 

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publishers, the Conde Nast and 
Hearst had not embraced online 

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at that stage. 
Yes, it was beginning to bubble.

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But I mean, that was a big old 
brave, brave move. 

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Do you think naive? 
I don't think it was brave, I 

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think. 
Do you? 

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Think there was something about 
that sort of 20 something 

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naivety that gave you the power 
to just do it? 

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Yeah, I think I, I think I, 
yeah, I've always been ambitious

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there. 
My husband always says there's 

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more ways to skin a cat. 
And I wanted a career. 

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And yeah, I, I, I was really, I 
wanted to, to run something, to 

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be something to have a 
successful career, whatever that

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meant. 
And I at Coty, I was sort of 

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really impatient to be promoted 
and progress the next level. 

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And at the time I was there, 
Coty acquired the Unilever 

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Prestige business and I went to 
RMD, Liz Garrett, she was 

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amazing. 
And, and she said, look, 

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Georgie, there's no promotions 
for six months. 

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We need this acquisition, this 
merger to happen. 

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And then we'll, you know, we'll 
work it out. 

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And it was at that point when I 
was like, right, well, I'm off 

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and I'm going to go to work 
somewhere else. 

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And, and no, God, we left on 
brilliant terms. 

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She was an amazing woman. 
But, you know, I think it was 

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just ambition, naivety and the 
fact that I saw there was a gap 

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in the market. 
And my husband, he was just my 

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husband at the time, thought it 
was a good idea. 

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And he he's, he's a sort of 
glass half full. 

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And it has been an extraordinary
idea. 

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I mean, talking about ambition, 
what is your ambition for 

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Sherlock's from from here on in?
Because every time I look, 

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there's another bolt on, there's
a talent management, there's a, 

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you know, there's all of these 
different bolt ONS, which I 

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think is brilliant. 
Well, that's very kind. 

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Yeah, Blush Talent Management is
what it says on the tin. 

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Locks and Co we also have, which
is a creative agency. 

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So, you know, from 17 years of 
running Shellacs, I've got a 

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pretty good idea of of, you 
know, what consumers engage with

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when it comes to creative and 
storytelling and how to be 

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aspirational but commercial. 
And I think that's part of why 

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we're still here and where we 
are is because we've always 

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realized that, you know, yes, 
you want to be aspirational, but

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you've got to be commercial. 
You want to sell. 

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And so we sort of can take that 
all those learnings and having 

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grown up in digital and apply 
those to retail brands, fashion 

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brand, beauty brands, whoever it
might be. 

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So that's Lux and Co. 
We recently launched in the 

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Middle East a year ago, nearly 
just coming up to a year 

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actually. 
So that's a new journey. 

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But in answer your question, I 
think my biggest hope is that 

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Sherlock's continues to live and
grow and live beyond me, 

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whatever that means, and evolve 
and, and keep, keep innovating 

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and, you know, stay at the 
forefront of digital and that 

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comes with huge pressure. 
But yeah, I, I hope we can, we 

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can be the the, the publisher 
that sets the standard of what 

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good and success looks like in 
the digital publishing world. 

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I don't quite know what that 
looks like in sort of 10 years 

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time, but that's the hope. 
The one thing that I'm curious 

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about, having done my research 
not only on you but on Sheer 

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Lux, is I felt, if I can be 
honest, that there was a little 

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bit of a lack. 
Of. 

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My age group being represented 
on it and I, I just think 

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there's quite a lot of ageism in
the world. 

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And I know, I know that a lot of
publishers say it's just not 

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aspirational or the rest of it, 
but it is a highly lucrative 

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part of the market. 
Absolutely. 

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And I just, I'm curious about 
your thoughts on that. 

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Well, you came on our Gold Show 
about that, so. 

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But that's the gold show. 
When I look at your talent 

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management, there's no one of my
Generation I. 

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Just I will take that on board. 
I'm just curious if that's 

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something on your radar because 
you, you do just hear again and 

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again, kids have flown the nest.
People have changing their 

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careers or retiring or whatever 
they're doing, and they've just 

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got more to spend and more time 
to spend like it. 

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I can agree with that more. 
We're actually developing a 

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product at the moment. 
This. 

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We were throwing strap lines 
around yesterday and still got 

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it came up and quite a few other
cheesy, cheesy slogans. 

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But look, I couldn't agree more.
And I'm 43, my children are 13 

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down. 
And I guess I'm getting to an 

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age where, yeah, I realized that
I'm sort of just coming into my 

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own. 
And I'm sure you feel the same. 

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I I mean at my age I feel like I
am just coming into my own and 

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it's such a good feeling. 
Yeah. 

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And I think it's a brilliant 
time for women. 

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And, you know, I've spent the 
last however many years trying 

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to work, you know, be there for 
my children. 

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And I'm sort of just coming up 
for air a little bit. 

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I mean don't get me wrong, they 
still massively. 

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She who is starting has started 
a new business in the Middle 

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East. 
But I sort of, I sort of mean 

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and I suppose I've never just 
been a mother and, and I think 

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people who are full time mothers
are phenomenal. 

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I have couldn't have more 
respect for them. 

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I I couldn't do it. 
It's the hardest job in the 

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world. 
But, you know, I think at the 

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age I am and I'm surely degree 
and, and I know who I am, I'm 

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more competent than ever in 
that. 

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I know my, you know, some of the
things I thought were my sort of

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worst characteristics and maybe 
my best. 

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And I've spent years sort of 
trying to hide those 

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characteristics. 
Like what like, you know, being 

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bossy or having a loud voice or 
moving quickly or, you know, I'm

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someone who moves quickly and 
breaks things. 

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You know, my husband is very 
precise. 

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He restacks the dishwasher. 
He, you know, he parks 

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perfectly. 
He did. 

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He actually crashed into the 
gate the other day. 

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Was very happy. 
He wake me up and said, Oh my 

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God, I've had a shocker and he's
tripping into the gate. 

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I was like just. 
Because it's usually you 

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crashing into the gate. 
Always me, always me. 

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And he was going to kill me for 
saying that, but yeah, I am a 

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move quickly and break things 
minimum viable product test 

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evolve and. 
And you think that's been your 

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superpower? 
And I think, yeah, I, I do. 

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But for a long time, you know, 
I've made mistakes. 

224
00:13:09,680 --> 00:13:13,960
But for a long time I've, yeah, 
I sort of felt a bit of shame 

225
00:13:13,960 --> 00:13:16,080
for them or, or that it wasn't a
good, they weren't good 

226
00:13:16,080 --> 00:13:20,960
characteristics. 
So I think I know who I am, you 

227
00:13:21,040 --> 00:13:23,960
know, warts and all. 
Life is short. 

228
00:13:24,480 --> 00:13:26,920
You know, dinosaurs lived 200 
million years ago. 

229
00:13:27,080 --> 00:13:28,800
Any girlfriends of mine listen 
to this is going to laugh. 

230
00:13:29,200 --> 00:13:34,120
You know, the human species, 
it's, it's, it's short. 

231
00:13:34,120 --> 00:13:35,320
Make the most of it. 
Enjoy it. 

232
00:13:35,320 --> 00:13:38,920
Don't, don't, you know, torture 
yourself too much, I think. 

233
00:13:38,920 --> 00:13:41,840
And, and life is what you make 
it. 

234
00:13:41,840 --> 00:13:46,720
And, and I think it's amazing to
be surrounded by so many 

235
00:13:46,720 --> 00:13:49,600
brilliant women. 
And the world has changed a lot 

236
00:13:49,600 --> 00:13:52,160
in that respect, too. 
I hear you. 

237
00:13:52,160 --> 00:13:56,320
We are actually focusing on 
doing more for a sort of more 

238
00:13:56,320 --> 00:13:59,480
mature women. 
I suppose in some research 

239
00:13:59,480 --> 00:14:03,440
groups we've done in the past, 
women have said, don't think 

240
00:14:03,440 --> 00:14:07,960
that because I'm in my late 50s,
I can't be inspired by somebody 

241
00:14:07,960 --> 00:14:10,280
in their 30s. 
You know, it's a sort of state 

242
00:14:10,280 --> 00:14:12,600
of mind. 
And we often say that gold is 

243
00:14:12,600 --> 00:14:15,360
the state of mind. 
And I've got girlfriends, you 

244
00:14:15,360 --> 00:14:17,520
know, who love gold, who are in 
their 40s. 

245
00:14:17,760 --> 00:14:20,880
And we've got readers who are in
their 60s who, like, don't put 

246
00:14:20,880 --> 00:14:24,560
me in that bracket. 
So I really do believe that it's

247
00:14:24,560 --> 00:14:26,160
a bit more of a state of mind 
than an age. 

248
00:14:26,240 --> 00:14:30,440
I couldn't agree with you more 
because in my mind I'm somewhere

249
00:14:30,440 --> 00:14:36,280
in my late 30s maybe, you know, 
I intend to spend the rest of my

250
00:14:36,280 --> 00:14:41,960
life in that sort of age group. 
But no, it's, it's a curious 

251
00:14:41,960 --> 00:14:42,840
one. 
And you know. 

252
00:14:43,000 --> 00:14:44,240
It's a very fair point. 
Is it? 

253
00:14:44,440 --> 00:14:46,280
It's a really interesting time 
for women. 

254
00:14:46,280 --> 00:14:48,160
It's a great time for women. 
It. 

255
00:14:48,160 --> 00:14:53,720
Is and you know, our mothers, 
we're not in the same era that 

256
00:14:53,720 --> 00:14:57,560
we're in now. 
And so it we're breaking new 

257
00:14:57,560 --> 00:15:01,040
ground in every which way, in 
our health and our well-being, 

258
00:15:01,240 --> 00:15:04,680
how we want to dress and how we 
want to live our lives and. 

259
00:15:05,080 --> 00:15:09,360
And our value in society, our 
value against men, you know 

260
00:15:10,760 --> 00:15:11,920
that's. 
What we bring that they. 

261
00:15:12,000 --> 00:15:14,320
Don't. 
Yeah, I think it's it's. 

262
00:15:15,520 --> 00:15:17,240
It's fascinating. 
Now we're here to talk about 

263
00:15:17,240 --> 00:15:20,080
style today. 
So how did you decide what you 

264
00:15:20,080 --> 00:15:21,320
were going to put on this 
morning? 

265
00:15:22,200 --> 00:15:25,920
Oh well, we've actually got our 
Sherlocks away day today, so 

266
00:15:25,920 --> 00:15:27,320
we're heading to Oakley. 
Court. 

267
00:15:27,400 --> 00:15:32,280
And what does that mean? 
That means it's all, it's a sort

268
00:15:32,280 --> 00:15:34,480
of delayed, well, it was 
supposed to be a sort of delayed

269
00:15:34,480 --> 00:15:36,360
summer event. 
It's bloody freezing outside. 

270
00:15:36,480 --> 00:15:42,600
It had that like cold wind. 
But we are off for a bit of 

271
00:15:42,600 --> 00:15:47,360
strategy, bit of brainstorming, 
a light sports day, it says on 

272
00:15:47,360 --> 00:15:49,200
the invitation. 
A light sports day, Yeah. 

273
00:15:49,200 --> 00:15:53,560
So putting your sneakers on and.
Well, I've I've got and answer 

274
00:15:53,560 --> 00:15:56,720
to your question. 
I've got some shiny leggings on 

275
00:15:57,560 --> 00:15:59,280
which I actually opened 
yesterday. 

276
00:15:59,280 --> 00:16:01,720
They're from I love a shiny 
legging and I bought. 

277
00:16:01,720 --> 00:16:03,960
Them like yours, I am not 
surprised. 

278
00:16:03,960 --> 00:16:06,400
Well, I bought them for years 
from the same place and they've 

279
00:16:06,400 --> 00:16:09,080
stopped doing them anyway. 
Someone in Dubai last week was 

280
00:16:09,080 --> 00:16:10,280
wearing them and I said, where 
are those from? 

281
00:16:10,760 --> 00:16:14,360
And she said Caledonia, yeah. 
Well, that's a that's more of a 

282
00:16:14,360 --> 00:16:16,480
dance brand, isn't it? 
Oh, is it? 

283
00:16:16,480 --> 00:16:18,360
Yes. 
Oh, that makes sense. 

284
00:16:18,360 --> 00:16:22,760
Yeah, I also bought a whole 
shiny one piece. 

285
00:16:23,640 --> 00:16:26,400
Yeah, it's really cool. 
So I'm not wearing that today, 

286
00:16:26,400 --> 00:16:29,840
but I'm wearing shiny leggings. 
I'm wearing a Jill Sander 

287
00:16:29,840 --> 00:16:32,440
T-shirt, which is like the best 
shaped T-shirt. 

288
00:16:32,440 --> 00:16:36,760
Yeah, some Chanel ballet flats. 
I can't go wrong. 

289
00:16:37,440 --> 00:16:40,680
And what else? 
Oh, we were talking about my 

290
00:16:40,680 --> 00:16:42,080
totem blazer. 
Beautiful. 

291
00:16:42,280 --> 00:16:45,440
Which I've just worn and worn 
and worn and worn. 

292
00:16:46,600 --> 00:16:49,120
But I'm, I'm sort of, I have a 
bit of a uniform. 

293
00:16:49,120 --> 00:16:52,840
I'm quite a monochrome dresser. 
Lots of tailoring. 

294
00:16:52,920 --> 00:16:54,920
Yeah. 
Were you very aware of your 

295
00:16:54,920 --> 00:16:57,800
mother's style? 
Not really. 

296
00:16:58,040 --> 00:17:02,200
And I only see that because my 
mother, she's not really into 

297
00:17:02,560 --> 00:17:05,480
fashion. 
She's in her 70s and she looks 

298
00:17:05,960 --> 00:17:08,000
better and better, she really 
does. 

299
00:17:08,359 --> 00:17:10,480
Are you involved in her styling 
at all? 

300
00:17:10,480 --> 00:17:12,680
No, not at all. 
I mean, she's not, as I said, 

301
00:17:12,680 --> 00:17:16,079
she's not hugely into. 
She always looks really nice. 

302
00:17:16,240 --> 00:17:18,040
I'd say she's really put 
together. 

303
00:17:18,319 --> 00:17:21,200
She has her and she has her bath
in the evening. 

304
00:17:21,240 --> 00:17:23,119
She wears a pink cardigan most 
days. 

305
00:17:23,440 --> 00:17:27,240
Her pearls her, you know, but 
she's very, I mean, I've got it 

306
00:17:27,240 --> 00:17:28,600
from her. 
I did it just before we went on 

307
00:17:28,600 --> 00:17:31,280
here. 
Quick hair brush, lipstick, You 

308
00:17:31,280 --> 00:17:34,760
know, as a child, whenever we 
went somewhere, someone's house 

309
00:17:34,760 --> 00:17:37,280
for lunch or to stay for the 
weekends, I mean, as we were 

310
00:17:37,280 --> 00:17:40,920
approaching, out would come her 
comb and her lipstick and it was

311
00:17:40,920 --> 00:17:44,160
lit like 30 seconds before we 
got that outcomes. 

312
00:17:44,160 --> 00:17:46,120
The comb and the lipstick. 
I'm definitely the same. 

313
00:17:46,560 --> 00:17:51,240
So I think, yeah, she's very, 
she's very elegant, my mother. 

314
00:17:51,240 --> 00:17:54,520
And yeah, well put together and 
she makes a real, she makes a 

315
00:17:54,520 --> 00:17:57,120
real effort. 
But do you remember that moment 

316
00:17:57,120 --> 00:18:00,640
when you first realized the 
power of clothes? 

317
00:18:01,040 --> 00:18:03,800
You ever begin to stay with my 
godfather and his wife and my 

318
00:18:03,800 --> 00:18:06,880
stepmother quite concerned that 
I'd changed three times. 

319
00:18:06,880 --> 00:18:08,640
I mean, I think I'd want to 
heard that. 

320
00:18:08,640 --> 00:18:09,360
Did you hear that? 
Yeah. 

321
00:18:09,880 --> 00:18:12,440
And. 
And so, you know, I've always 

322
00:18:12,800 --> 00:18:16,280
been someone that's made an 
effort and realized even at 

323
00:18:16,280 --> 00:18:18,880
university. 
But was there a light bulb 

324
00:18:18,880 --> 00:18:22,240
moment even when you were a 
small child that you put 

325
00:18:22,240 --> 00:18:25,280
something on and you went, oh, 
this feels great. 

326
00:18:25,280 --> 00:18:28,480
I feel taller and more grown up 
and. 

327
00:18:28,720 --> 00:18:32,480
I mean, I, I remember going to 
my aunt's and uncle's house for 

328
00:18:32,480 --> 00:18:36,080
lunch in Berkshire, near 
Newbury. 

329
00:18:36,800 --> 00:18:38,960
So it was, we were, you know, it
was country. 

330
00:18:39,000 --> 00:18:49,080
And I rocked up in a pair of 
sort of cloggy sort of heels, a 

331
00:18:49,080 --> 00:18:51,960
sort of mule heel. 
And I got out of the car and my 

332
00:18:51,960 --> 00:18:55,160
uncle just laughed at me. 
Georgie, what do you think you 

333
00:18:55,160 --> 00:18:57,520
don't like? 
You know, I was always wanting 

334
00:18:57,520 --> 00:19:00,760
to get dressed up, you know, use
the good bath salts get us. 

335
00:19:00,760 --> 00:19:03,360
And I think that goes way back. 
I mean, I remember a picture of 

336
00:19:03,360 --> 00:19:08,000
me on the beach in Cornwall when
I was 2 and I'm wearing strings 

337
00:19:08,000 --> 00:19:10,760
and strings of pearls. 
You know, I was always rummaging

338
00:19:10,760 --> 00:19:13,160
through my mother's Ruby box. 
I was always getting dressed up.

339
00:19:13,160 --> 00:19:15,760
My godmother used to call me 
Little Miss London when I came 

340
00:19:15,760 --> 00:19:19,400
to stay because I'd bring lots 
of outfits and, you know, party 

341
00:19:19,400 --> 00:19:23,400
skirts and things like that. 
So I think, I think always. 

342
00:19:23,560 --> 00:19:26,360
Now I believe you were a Deb. 
I was. 

343
00:19:27,480 --> 00:19:28,960
I said that out loud the other 
day, I thought. 

344
00:19:28,960 --> 00:19:34,000
Tell us about that time. 
Was that an extraordinarily it's

345
00:19:34,000 --> 00:19:37,680
a busy time of dressing up and 
parties and was it very 

346
00:19:37,680 --> 00:19:40,960
competitive in terms of dressing
up? 

347
00:19:41,800 --> 00:19:45,040
No, it wasn't competitive 
actually, and I think it's 

348
00:19:45,040 --> 00:19:48,080
quite, it was a very old school 
thing. 

349
00:19:49,800 --> 00:19:53,600
Very old school to have been 
that recent, quite frankly, 

350
00:19:53,640 --> 00:19:56,600
wasn't it? 
Yeah, very old school and I 

351
00:19:56,600 --> 00:20:03,240
think it wasn't a. 
It wasn't sort of cool and 

352
00:20:03,240 --> 00:20:06,920
modern and fashion. 
So I would say probably it 

353
00:20:06,920 --> 00:20:10,360
wasn't very competitive and 
maybe right, maybe I would 

354
00:20:10,360 --> 00:20:13,760
things are a bit more modern 
than some maybe. 

355
00:20:14,160 --> 00:20:18,680
But you know, it was the end of 
the 90s, nineteen 99. 

356
00:20:18,800 --> 00:20:21,920
So you came out at the East 
India club? 

357
00:20:21,960 --> 00:20:24,080
Yeah, yeah. 
In Asari. 

358
00:20:24,240 --> 00:20:27,360
In Asari, that was brave and 
original. 

359
00:20:27,920 --> 00:20:30,360
Yeah, I suppose it was. 
I suppose it was. 

360
00:20:30,360 --> 00:20:33,240
I didn't know what people 
thought, but it was, it was 

361
00:20:33,240 --> 00:20:35,600
really fun. 
Look, it was really fun. 

362
00:20:36,520 --> 00:20:39,520
My mother did it. 
It it's not around anymore much,

363
00:20:39,520 --> 00:20:42,600
I didn't think. 
And and and it, it was a great 

364
00:20:42,600 --> 00:20:44,200
thing to do. 
It was lots of parties. 

365
00:20:44,440 --> 00:20:47,520
At the time, I was working in 
Harvey Nichols, so a lot of 

366
00:20:47,520 --> 00:20:51,840
people sort of in that set 
worked in Vaughan and Mason or 

367
00:20:51,840 --> 00:20:53,520
they worked for the, what was it
called? 

368
00:20:53,840 --> 00:20:54,800
GTC. 
Yeah. 

369
00:20:55,320 --> 00:20:59,000
General trading company. 
TTC, it's Lane Square and I 

370
00:20:59,000 --> 00:21:01,880
instead went to Harvey Nichols 
to work in contemporary because 

371
00:21:01,880 --> 00:21:04,720
I wanted to see something, yeah,
a bit more exposed to fashion. 

372
00:21:05,240 --> 00:21:08,160
And I used to finish work and go
down. 

373
00:21:08,160 --> 00:21:10,280
I mean, they've changed. 
The staff entrance is very 

374
00:21:10,280 --> 00:21:11,520
different. 
I've, we've filmed in there 

375
00:21:11,520 --> 00:21:12,960
quite a lot, so I've been 
through it. 

376
00:21:13,760 --> 00:21:15,920
My God, the change rooms were 
pretty ranked back then. 

377
00:21:15,920 --> 00:21:20,160
And I would go down instead of 
stand on a towel and try and 

378
00:21:20,160 --> 00:21:22,760
have a shower in this revolting 
shower and then put on this 

379
00:21:22,880 --> 00:21:26,400
really small outfit and totter 
across to Basel Street where 

380
00:21:26,400 --> 00:21:28,280
there used to be quite a lot of 
parties. 

381
00:21:30,080 --> 00:21:33,640
So I sort of, it was a bit of a 
mad time, but it was great fun. 

382
00:21:33,800 --> 00:21:35,960
Did you meet your husband when 
you were Deb? 

383
00:21:36,000 --> 00:21:40,120
No, I met him really soon after.
So after that I went to Maribel 

384
00:21:40,120 --> 00:21:44,760
to do a ski season and I worked 
in Dick's Tea Bar, which was a 

385
00:21:44,760 --> 00:21:45,720
nightclub. 
Yeah. 

386
00:21:46,400 --> 00:21:51,760
And he was a chalet boy and he 
appeared at my bar one night. 

387
00:21:52,600 --> 00:21:54,720
Love it. 
He did about 60 nights in a row 

388
00:21:54,720 --> 00:21:55,960
I think. 
Oh wow, love. 

389
00:21:56,800 --> 00:22:00,880
At first sight, I don't know. 
We were friends first. 

390
00:22:00,880 --> 00:22:03,360
Yeah, yeah. 
What did you wear for your 

391
00:22:03,360 --> 00:22:07,600
wedding? 
I wore, I didn't wear Amanda 

392
00:22:07,600 --> 00:22:09,640
Wakeley. 
I suppose that's what I wish I'd

393
00:22:09,640 --> 00:22:11,360
wore. 
Oh, I was talking to Charlotte 

394
00:22:11,360 --> 00:22:14,480
Collins, our editor in chief, 
who did wear Amanda Wakeley to 

395
00:22:14,480 --> 00:22:17,440
her wedding. 
I I love hearing stories of 

396
00:22:17,680 --> 00:22:20,400
people. 
It's just when they say, but I'm

397
00:22:20,400 --> 00:22:22,640
not married any more to that 
man, it's like. 

398
00:22:22,640 --> 00:22:27,080
Oh well, I definitely AM. 
So what did you wear? 

399
00:22:27,080 --> 00:22:29,160
I you're you were a bit pricey 
for me. 

400
00:22:29,160 --> 00:22:30,840
I seem to remember. 
Sorry. 

401
00:22:31,320 --> 00:22:37,840
Don't be, don't be. 
I wore a very I loved lace. 

402
00:22:37,920 --> 00:22:40,520
Actually I still do. 
I love Shanti lace and yeah, I 

403
00:22:40,520 --> 00:22:41,480
still do. 
It's gorgeous. 

404
00:22:41,480 --> 00:22:45,920
So I wore it was very Lacy, very
figure hugging. 

405
00:22:46,880 --> 00:22:50,760
I put it on the other day with 
a. 

406
00:22:50,760 --> 00:22:51,880
Put it on and wore it the. 
Other. 

407
00:22:51,880 --> 00:22:56,520
Yeah, Well, I wore it. 
When Was it William and Kate? 

408
00:22:56,520 --> 00:22:59,280
No, it was Megan and Harry went 
to a party and all the girls 

409
00:22:59,280 --> 00:23:04,920
were their wedding dresses. 
And then I tried it on. 

410
00:23:04,920 --> 00:23:06,840
I actually cleared out my 
bedroom my mother's house the 

411
00:23:06,840 --> 00:23:08,920
other day and tried it on. 
Lovely. 

412
00:23:09,040 --> 00:23:13,600
And tell me, being the sort of 
director of photography that you

413
00:23:13,600 --> 00:23:19,200
are, were you very bossy on your
wedding photos and. 

414
00:23:19,200 --> 00:23:21,640
No, not at all. 
I wanted them over really 

415
00:23:21,640 --> 00:23:22,480
quickly. 
I can't. 

416
00:23:22,480 --> 00:23:25,520
They're weddings where there's a
huge song and dance about the 

417
00:23:25,520 --> 00:23:26,920
photo. 
You know, those group photos and

418
00:23:26,920 --> 00:23:27,960
the whole wedding. 
No thanks. 

419
00:23:28,440 --> 00:23:32,120
And we actually had this amazing
wedding photographer called 

420
00:23:32,120 --> 00:23:37,240
Catherine Mooberry, who was 
really, really well known and 

421
00:23:37,880 --> 00:23:41,920
she was quite expensive, but we 
went for it because we didn't 

422
00:23:41,920 --> 00:23:43,520
have a video, which I really 
regret. 

423
00:23:43,520 --> 00:23:47,960
But I got married almost 18 
years ago and it wasn't the norm

424
00:23:47,960 --> 00:23:50,000
to have a videographer at a 
wedding then. 

425
00:23:50,240 --> 00:23:52,840
It really is now. 
Back then it felt very 

426
00:23:52,840 --> 00:23:54,640
intrusive. 
Yeah, my mother was like, 

427
00:23:54,680 --> 00:23:56,840
absolutely not. 
Absolutely. 

428
00:23:56,840 --> 00:24:00,680
Not and and so you had this 
lovely wedding. 

429
00:24:00,760 --> 00:24:05,080
So we so we had Catherine and 
she'd done it for years. 

430
00:24:05,080 --> 00:24:09,280
And she gave you your photos in 
a What are they? 

431
00:24:09,280 --> 00:24:12,600
Called a beautiful portfolio. 
Lenly my God, my brain. 

432
00:24:13,640 --> 00:24:16,480
Anyway, in one of those lovely, 
you know, Navy blue albums with 

433
00:24:16,480 --> 00:24:21,040
the black corners. 
And so we had her and she was 

434
00:24:21,040 --> 00:24:22,760
very clever because she got 
everyone together. 

435
00:24:23,080 --> 00:24:25,160
And when I say everyone, I don't
mean everybody at the wedding. 

436
00:24:25,160 --> 00:24:28,920
I mean, you know, bridesmaids in
nose, blah, blah, blah. 

437
00:24:29,240 --> 00:24:31,960
And then she peeled them off. 
So she started with the group 

438
00:24:31,960 --> 00:24:37,680
picture and it was so fast. 
And she'd say, right, parents 

439
00:24:37,760 --> 00:24:40,960
drop off, bridesmaids drop off. 
So and then you just ended up 

440
00:24:40,960 --> 00:24:42,120
with a bride and groom at the 
end. 

441
00:24:42,360 --> 00:24:44,840
So it was super quick. 
It started raining in the 

442
00:24:44,840 --> 00:24:48,640
middle. 
So we ran inside and yeah, it 

443
00:24:48,640 --> 00:24:51,280
was done and dusted while I was 
on my honeymoon. 

444
00:24:51,640 --> 00:24:54,880
She, my mother didn't tell me 
until we got back. 

445
00:24:54,880 --> 00:24:57,960
She went to my mother and said, 
I can't bear it. 

446
00:24:58,000 --> 00:25:01,160
You know, 30 years of my career 
or whatever it is. 

447
00:25:01,840 --> 00:25:04,200
This has never happened before. 
And she'd had something wrong 

448
00:25:04,200 --> 00:25:11,080
with her lens and all our formal
photos were no, we didn't have 

449
00:25:11,080 --> 00:25:13,160
any non existence. 
Yeah. 

450
00:25:13,320 --> 00:25:15,520
So she was, she actually retired
afterwards. 

451
00:25:15,520 --> 00:25:17,480
She said, I'm so traumatized by 
this. 

452
00:25:17,800 --> 00:25:20,440
And we were really, really nice 
about it. 

453
00:25:20,920 --> 00:25:24,120
And she's like, can we reshoot? 
I was like, you can't reshoot 

454
00:25:24,120 --> 00:25:25,880
your wedding day. 
And my brother-in-law lived in 

455
00:25:25,880 --> 00:25:30,720
America and blah, blah, blah. 
So luckily the lady that made 

456
00:25:30,720 --> 00:25:33,360
the bridesmaids dresses was in 
the drawing room and happened to

457
00:25:33,360 --> 00:25:35,560
take a couple. 
So we have a couple from her. 

458
00:25:35,760 --> 00:25:40,120
And and did she take lots of 
reportage photography? 

459
00:25:40,200 --> 00:25:42,280
We had lots getting to the 
church. 

460
00:25:42,280 --> 00:25:45,880
We had lots in the marquee, but 
we don't have the big. 

461
00:25:46,640 --> 00:25:50,440
My husband and I had some nice 
ones of us walking out of 

462
00:25:50,440 --> 00:25:52,080
church. 
Like really nice. 

463
00:25:52,120 --> 00:25:53,000
Yeah. 
Which I love. 

464
00:25:53,120 --> 00:25:54,320
Lovely. 
That's enough. 

465
00:25:54,400 --> 00:25:57,600
It's enough. 
You have so much fashion in 

466
00:25:57,600 --> 00:26:01,400
front of you the whole time. 
Do you ever get what I call snow

467
00:26:01,400 --> 00:26:06,320
blind to to fashion and product 
and and clothes? 

468
00:26:07,280 --> 00:26:10,120
Yeah. 
How do you withdraw yourself 

469
00:26:10,120 --> 00:26:13,520
from that and be the gorgeous 
Georgie that you are? 

470
00:26:13,760 --> 00:26:19,120
I probably shouldn't withdraw so
much, but yeah, I'm I'm totally 

471
00:26:19,120 --> 00:26:20,680
snow blind. 
I haven't had that expression 

472
00:26:20,680 --> 00:26:22,760
before, but I know exactly what 
you mean. 

473
00:26:23,680 --> 00:26:26,600
I I probably should and I sort 
of look at some of the team who 

474
00:26:26,600 --> 00:26:29,240
are, you know, in the latest 
this and look, you know, and you

475
00:26:29,240 --> 00:26:32,600
know, by the way, that's part of
their job to do that. 

476
00:26:32,600 --> 00:26:36,720
So before anyone says, you know,
it's vacuous, it's whatever it's

477
00:26:36,840 --> 00:26:37,600
it's part of their job. 
It's. 

478
00:26:37,600 --> 00:26:39,240
Part of their job to inspire. 
Exactly. 

479
00:26:39,320 --> 00:26:45,120
So yeah, I, I often think I need
to put a bit more time into it 

480
00:26:46,480 --> 00:26:48,760
and all honesty to me, it's sort
of work. 

481
00:26:48,920 --> 00:26:51,640
So yeah, it, it sort of becomes 
a bit like white noise. 

482
00:26:51,960 --> 00:26:54,120
And when I have to think right, 
I'm going to think about this 

483
00:26:54,120 --> 00:26:56,160
now and, and consciously do 
that. 

484
00:26:56,720 --> 00:26:59,560
And how do you consciously think
about it? 

485
00:26:59,560 --> 00:27:04,560
Do you have a method for working
out your next season's looks or 

486
00:27:04,600 --> 00:27:07,480
how you're evolving your looks? 
No, no, no. 

487
00:27:07,480 --> 00:27:10,480
And I, and I probably should. 
I'm spending quite a lot of time

488
00:27:10,480 --> 00:27:15,960
in the Middle East now and 
people often when I go to the 

489
00:27:15,960 --> 00:27:20,280
Middle East, I'm filming, I'm on
camera a lot, so I really have 

490
00:27:20,280 --> 00:27:22,040
to think about what I'm going to
wear in advance. 

491
00:27:22,040 --> 00:27:25,920
So when I when I go, I'm 
everything is sort of planned. 

492
00:27:26,280 --> 00:27:29,080
And the amount of people who 
said, 'cause your styles really 

493
00:27:29,080 --> 00:27:31,560
changed since the Middle East 
and it hasn't. 

494
00:27:31,560 --> 00:27:34,920
I just have to focus on it and I
have to prepare. 

495
00:27:34,960 --> 00:27:37,000
And actually you do see a 
difference in that. 

496
00:27:37,360 --> 00:27:38,680
Yes. 
And I was going to ask you 

497
00:27:38,680 --> 00:27:41,320
actually about being in the 
Middle East and have you 

498
00:27:42,040 --> 00:27:46,320
consciously being more demure in
your looks because it's the 

499
00:27:46,320 --> 00:27:49,040
Middle East. 
Definitely in Saudi. 

500
00:27:49,440 --> 00:27:52,640
However, in Saudi it's still 
very misunderstood. 

501
00:27:52,640 --> 00:27:54,840
I'm hoping that we're sort of 
putting back the curtain a bit. 

502
00:27:54,840 --> 00:27:57,680
But actually you, you can wear 
what you want. 

503
00:27:57,680 --> 00:28:00,280
And, and somebody very senior 
there said to me the other day, 

504
00:28:00,280 --> 00:28:03,800
you know, if I achieved one 
thing in my life that, you know,

505
00:28:03,800 --> 00:28:06,040
will make me happy, it's that 
people know that Saudis open, 

506
00:28:06,040 --> 00:28:08,120
that women are free and you can 
buy what you want. 

507
00:28:08,520 --> 00:28:13,120
I mean, the change is is 
phenomenal since I was there God

508
00:28:13,120 --> 00:28:14,640
10 years ago. 
Oh really? 

509
00:28:14,640 --> 00:28:18,920
And it was proper. 
You know, you put your burka on,

510
00:28:18,960 --> 00:28:21,880
on the plane your, you know, 
your. 

511
00:28:21,880 --> 00:28:24,000
What were you doing there? 
I was doing trunk show. 

512
00:28:24,280 --> 00:28:25,200
Oh, were you? 
Yes. 

513
00:28:25,200 --> 00:28:27,360
And Jeddah. 
That is amazing. 

514
00:28:27,360 --> 00:28:30,960
Amazing, amazing. 
But seeing how it's all opened 

515
00:28:30,960 --> 00:28:34,760
up and changed is is really, 
really exciting for women. 

516
00:28:34,760 --> 00:28:36,160
I. 
Think it really is. 

517
00:28:36,160 --> 00:28:38,400
I, I sort of couldn't stress 
that more. 

518
00:28:38,520 --> 00:28:40,680
It's phenomenal. 
What's what's happening and how 

519
00:28:40,680 --> 00:28:44,760
quickly? 
When do you feel that you really

520
00:28:44,760 --> 00:28:49,960
discovered your style, DNA, who 
you are, you know what your, 

521
00:28:50,040 --> 00:28:52,400
what your look is? 
I was thinking about this the 

522
00:28:52,400 --> 00:28:56,400
other day and I that we will 
evolve, we will make mistakes. 

523
00:28:56,400 --> 00:29:02,600
Got I was some shocking things 
when I was a teenager, but I 

524
00:29:02,600 --> 00:29:05,520
think I've always been someone 
who's like my mother, quite 

525
00:29:05,520 --> 00:29:10,200
polished, quite put together, 
makes an effort not to fussy. 

526
00:29:12,560 --> 00:29:16,840
You know, quite a lot of black, 
but you know, a bit of blush a 

527
00:29:16,840 --> 00:29:18,840
little, you know, a bit of 
femininity. 

528
00:29:19,240 --> 00:29:24,960
And that's sort of, sort of been
the way for a long time. 

529
00:29:24,960 --> 00:29:27,400
I actually found an article the 
other day. 

530
00:29:27,400 --> 00:29:30,440
It was in the Daily Mail the 
year I started Sherlocks and it 

531
00:29:30,440 --> 00:29:33,920
was about something to do with 
tax relief and entrepreneurs or 

532
00:29:33,920 --> 00:29:35,840
something. 
And I was so out of my depth 

533
00:29:35,840 --> 00:29:38,880
being interviewed by the Daily 
Mail on this topic. 

534
00:29:39,280 --> 00:29:42,880
But somehow it came to me as an 
opportunity for a bit of PR and 

535
00:29:42,880 --> 00:29:46,360
I took it and they came to our 
tiny little one bedroom flat 

536
00:29:46,360 --> 00:29:48,880
where I started Sherlocks on a 
table literally half the size of

537
00:29:48,880 --> 00:29:51,720
this Laura and I used to work. 
And he came and photographed me 

538
00:29:52,000 --> 00:29:57,960
and I am wearing in that photo a
blush pink sort of ruffled top 

539
00:29:58,560 --> 00:30:04,600
with a black V-neck cashmere 
jumper and a pair of pale 

540
00:30:04,600 --> 00:30:08,400
earrings. 
And I could sort of wear all 

541
00:30:08,400 --> 00:30:10,720
that. 
Now, I wouldn't wear AV neck 

542
00:30:10,720 --> 00:30:13,280
cashmere jumper with something 
underneath and I would 

543
00:30:13,280 --> 00:30:15,840
definitely have worn it probably
3 sizes bigger than it was. 

544
00:30:16,480 --> 00:30:18,360
And I probably wouldn't be 
wearing the same pale earrings. 

545
00:30:18,680 --> 00:30:21,320
But you know, it's quite 
timeless. 

546
00:30:21,320 --> 00:30:25,680
So I would say my style is quite
timeless, you know, cheap but 

547
00:30:25,680 --> 00:30:30,400
modern, hopefully, and not too 
fussy, not too complicated. 

548
00:30:30,400 --> 00:30:31,840
And you know, I think I 
mentioned earlier, you know, 

549
00:30:32,040 --> 00:30:35,000
when I was at university, I'd be
in my trackie bombs. 

550
00:30:35,600 --> 00:30:37,800
People used to say, good, how do
you make trackie bombs look 

551
00:30:37,800 --> 00:30:40,160
stylish? 
And I just think I'd, I'd put 

552
00:30:40,160 --> 00:30:43,920
them with a nice jacket and I 
had a bit of makeup on and it 

553
00:30:43,920 --> 00:30:47,560
was sort of pulled together. 
And I think that's I've been 

554
00:30:47,560 --> 00:30:50,000
like that forever, I think. 
How would you want someone to 

555
00:30:50,000 --> 00:30:52,960
describe your style DNA in three
words? 

556
00:30:53,920 --> 00:30:58,240
Modern classic can I have put 
together? 

557
00:30:58,760 --> 00:31:01,160
Yeah, I like that. 
That's you. 

558
00:31:01,320 --> 00:31:04,760
That that's you. 
Fundamentally, Who do you think 

559
00:31:04,760 --> 00:31:08,000
you dress for? 
I dress to be the person I want 

560
00:31:08,000 --> 00:31:12,160
to be perceived as. 
I think that was the question, 

561
00:31:12,240 --> 00:31:13,520
yeah. 
Do you think? 

562
00:31:13,520 --> 00:31:16,400
I think it's part of our 
personality, how we dress as 

563
00:31:17,800 --> 00:31:20,400
part of our personality. 
You know, it's the first thing 

564
00:31:20,400 --> 00:31:21,760
you see. 
It's the first thing you judge 

565
00:31:21,760 --> 00:31:25,720
someone on. 
I yeah, it's an extension of who

566
00:31:25,720 --> 00:31:28,480
I am. 
What do you reach for when you 

567
00:31:28,480 --> 00:31:31,000
want to feel empowered? 
I mean, definitely heels. 

568
00:31:31,000 --> 00:31:33,320
I know that's I think that's a 
cliche. 

569
00:31:33,320 --> 00:31:37,720
And heel of choice. 
Oh, I mean, I'm quite a shoe 

570
00:31:37,720 --> 00:31:40,320
girl. 
OK. 

571
00:31:40,320 --> 00:31:42,480
I'm quite a shoe girl. 
I am. 

572
00:31:43,680 --> 00:31:47,480
I'm quite a sailor or shoe girl.
I love shoes, but I love to keep

573
00:31:47,480 --> 00:31:49,000
wearing shoes. 
You know, I have. 

574
00:31:49,320 --> 00:31:52,800
I wore a pair of Gianvito Rossi 
shoes the other day that I wear 

575
00:31:52,800 --> 00:31:54,240
probably a couple of times a 
year. 

576
00:31:54,720 --> 00:31:55,960
They're brilliant with 
everything. 

577
00:31:56,360 --> 00:31:58,800
I've had them for 10 years. 
There's something fantastic 

578
00:31:58,800 --> 00:32:02,040
about putting that heel on that 
you love. 

579
00:32:02,040 --> 00:32:04,200
You look, it looks sexy on your 
foot and you. 

580
00:32:04,440 --> 00:32:06,720
Change. 
The way you walk and. 

581
00:32:06,840 --> 00:32:09,760
There are certain shoes that you
put with anything, you know, 

582
00:32:09,760 --> 00:32:13,080
jeans in a white T-shirt, even 
with a sort of floral dress, not

583
00:32:13,080 --> 00:32:15,360
that I really wear them. 
And, and it just transforms it 

584
00:32:15,680 --> 00:32:18,800
instantly. 
And and you carry yourself so 

585
00:32:18,800 --> 00:32:20,040
differently. 
Yeah. 

586
00:32:20,920 --> 00:32:23,400
Would you say age is a 
consideration as to how you 

587
00:32:23,400 --> 00:32:32,000
dress? 
My knees are, you know, Hodge, 

588
00:32:32,000 --> 00:32:35,280
my great friend, and colleagues.
Like the windows closing, you 

589
00:32:35,280 --> 00:32:39,160
know that's good. 
I'm talking about age. 

590
00:32:39,160 --> 00:32:41,280
What are you? 
What's your views on tweetments?

591
00:32:42,240 --> 00:32:43,120
Go for it. 
Why not? 

592
00:32:43,120 --> 00:32:45,160
And you know, but I'm a believer
in makeup. 

593
00:32:45,160 --> 00:32:47,040
You know, my mother always said 
to me, we need our makeup. 

594
00:32:47,040 --> 00:32:48,360
We, you know, we need to put our
face on. 

595
00:32:48,400 --> 00:32:50,280
I definitely do. 
Some people are so naturally 

596
00:32:50,280 --> 00:32:51,160
beautiful. 
They don't. 

597
00:32:51,560 --> 00:32:53,800
But, you know, save the 
treatment. 

598
00:32:53,800 --> 00:32:57,480
It's just not too much. 
I say to girlfriends, if you 

599
00:32:57,480 --> 00:33:01,080
catch me looking like that, can 
you just lock me in the cupboard

600
00:33:01,080 --> 00:33:03,000
until. 
You know, and what would like 

601
00:33:03,000 --> 00:33:07,800
that be? 
Too, too much lip, too much 

602
00:33:07,800 --> 00:33:10,840
filler. 
Yeah, filler in your lips and 

603
00:33:10,840 --> 00:33:13,080
your face. 
Too much of that is no good 

604
00:33:13,080 --> 00:33:16,200
luck. 
Now you are phenomenally busy. 

605
00:33:16,800 --> 00:33:20,040
Is your wardrobe equally 
phenomenally organized? 

606
00:33:20,840 --> 00:33:27,360
It's quite organized, Yeah, 
Colour item, I mean. 

607
00:33:28,360 --> 00:33:32,960
Have you ever used a stylist in 
to just help you organize or 

608
00:33:32,960 --> 00:33:36,720
pack or any of that? 
No, I often think I should, but 

609
00:33:36,840 --> 00:33:40,640
I also often think I often think
I should, but I often think I'd 

610
00:33:40,640 --> 00:33:42,800
be cheating. 
Can I really be the founder of 

611
00:33:42,800 --> 00:33:45,560
Sherlock and user stylist? 
I'm not sure I could sleep at 

612
00:33:45,560 --> 00:33:46,240
night. 
Yeah. 

613
00:33:46,520 --> 00:33:49,400
So how do you how do you plan 
your looks? 

614
00:33:50,400 --> 00:33:53,960
I don't really. 
No, I don't. 

615
00:33:53,960 --> 00:33:56,600
I get up in the morning and I 
look at the weather. 

616
00:33:56,640 --> 00:34:00,360
I mean that's the problem is 
that then you get into the 8020 

617
00:34:00,360 --> 00:34:04,280
or 2080 rule, don't you, of just
wearing 20% of your wardrobe all

618
00:34:04,400 --> 00:34:07,360
the time. 
I do try and force myself to 

619
00:34:07,360 --> 00:34:11,199
wear different things, to wear 
things that I love that I 

620
00:34:11,199 --> 00:34:13,120
haven't for ages actually. 
I know, I know. 

621
00:34:13,120 --> 00:34:15,320
You're going to ask me what one 
of my most treasured pieces in 

622
00:34:15,320 --> 00:34:18,320
my wardrobe is. 
And I went to a dinner party on 

623
00:34:18,320 --> 00:34:23,040
Saturday and I'd been in the 
Middle East last week and I was 

624
00:34:23,040 --> 00:34:26,080
doing filming some content at 
Bloomingdale's, doing a bit of a

625
00:34:26,080 --> 00:34:31,400
try on. 
And I was in the Dolce and 

626
00:34:31,400 --> 00:34:35,560
Gabbana pop up and they had this
amazing sort of corset top 

627
00:34:36,199 --> 00:34:38,800
similar to one someone had been 
wearing at an event the night 

628
00:34:38,800 --> 00:34:41,000
before. 
And I thought, oh, that's really

629
00:34:41,000 --> 00:34:43,760
hot. 
And that's really cool. 

630
00:34:43,760 --> 00:34:46,600
And I was like, oh, maybe I 
should get it. 

631
00:34:46,600 --> 00:34:49,199
Maybe I should get it. 
And then I remembered that in my

632
00:34:49,199 --> 00:34:53,920
wardrobe was a Dolce Gabbana top
that my husband bought me when I

633
00:34:53,920 --> 00:34:56,080
was at Edinburgh University from
Jenna's. 

634
00:34:56,600 --> 00:34:58,520
Don't know if it's still there. 
Which is the department store I.

635
00:34:58,520 --> 00:35:00,400
Remember Jenna's back in the 
day? 

636
00:35:00,520 --> 00:35:05,920
And I wore it to a dinner on 
Saturday night and they hadn't 

637
00:35:05,920 --> 00:35:08,160
worn it for literally like a 
decade. 

638
00:35:08,200 --> 00:35:11,520
Fantastic, because the worst 
thing is realizing when it's too

639
00:35:11,520 --> 00:35:14,400
late that you have repeat, 
bought something. 

640
00:35:14,400 --> 00:35:19,440
I know, I know. 
So yeah, I think it is really 

641
00:35:19,440 --> 00:35:22,080
important to take a bit of time.
I don't do it enough. 

642
00:35:22,080 --> 00:35:25,840
But in answer to your question, 
yeah, I don't do it enough. 

643
00:35:25,840 --> 00:35:28,400
I get up, I'm what am I going to
wear? 

644
00:35:28,720 --> 00:35:32,160
And but I think when you have a 
bit of a uniform, that's quite 

645
00:35:32,160 --> 00:35:34,520
easy, yeah. 
It doesn't take you into new 

646
00:35:34,520 --> 00:35:36,760
territory or make your outfits 
terribly interesting, I would 

647
00:35:36,760 --> 00:35:39,480
say. 
So occasionally I'll think, 

648
00:35:40,360 --> 00:35:42,200
right, I've got something 
important tomorrow, what am I 

649
00:35:42,200 --> 00:35:44,040
going to wear? 
Or if I'm going to the Middle 

650
00:35:44,040 --> 00:35:48,600
East, it's very much planned. 
That said, I, I fly on Sunday 

651
00:35:48,600 --> 00:35:50,520
and I haven't worked out. 
Yeah, I'm there for a week, so. 

652
00:35:50,760 --> 00:35:52,680
I mean, let's talk about travel 
for a second. 

653
00:35:52,760 --> 00:35:54,320
Do you? 
Are you very aware of your 

654
00:35:54,320 --> 00:35:56,440
airport? 
Look what you're travelling in. 

655
00:35:56,720 --> 00:35:58,520
I said of again, I have a 
uniform. 

656
00:35:58,920 --> 00:36:04,400
And what is that uniform? 
So it's either shiny leggings. 

657
00:36:04,880 --> 00:36:08,040
And not too hot on a plane. 
No, I'm never hot on the plane. 

658
00:36:08,040 --> 00:36:12,880
Actually, sometimes at night. 
No, either shiny leggings or 

659
00:36:13,120 --> 00:36:14,720
trackies. 
Yeah, and. 

660
00:36:15,560 --> 00:36:18,800
A trackie brand of choice. 
Are you a cashmere trackie? 

661
00:36:19,000 --> 00:36:22,000
No, I'm a, I'm a regular. 
What is it? 

662
00:36:22,000 --> 00:36:23,960
What is the tracksie made of? 
Cotton. 

663
00:36:24,200 --> 00:36:28,680
Cotton, Yeah. 
No, I'm not great. 

664
00:36:28,680 --> 00:36:31,000
It tends to be great. 
People be very disappointed if 

665
00:36:31,000 --> 00:36:35,040
I, if I, you know, pasted my 
epaulets every time because 

666
00:36:35,040 --> 00:36:37,560
they're pretty much the same. 
You a good Packer or a bad 

667
00:36:37,560 --> 00:36:40,920
Packer? 
I'm a very methodical Packer and

668
00:36:40,920 --> 00:36:43,000
I tell you I'm a very methodical
Packer. 

669
00:36:43,000 --> 00:36:48,080
When I come home, so I have my 
washing in a segment, I've 

670
00:36:48,080 --> 00:36:52,440
cleared out every bag. 
I have everything neatly for I'm

671
00:36:52,440 --> 00:36:57,040
very when I get home. 
So I got home at 6:30 AM on 

672
00:36:58,440 --> 00:37:03,320
Friday morning and got back into
bed for two hours sleep. 

673
00:37:04,360 --> 00:37:06,400
But before I did that, I had to 
unpack everything. 

674
00:37:06,400 --> 00:37:09,040
Every bag has to go away. 
Every pair of sunglasses and 

675
00:37:09,040 --> 00:37:10,960
love shoes. 
Is that a hangover of boarding 

676
00:37:10,960 --> 00:37:14,800
school? 
Maybe, or just being quite anal.

677
00:37:15,840 --> 00:37:17,400
I. 
Think efficient as well. 

678
00:37:17,400 --> 00:37:19,960
You know, I'm Scorpio, I think 
when I get home. 

679
00:37:20,840 --> 00:37:22,680
Because you're sounding very 
like a Virgo. 

680
00:37:22,720 --> 00:37:24,920
Oh, am I, but I'm in mad. 
I'm back. 

681
00:37:24,920 --> 00:37:26,680
And we got back from a 
three-week holiday with the 

682
00:37:26,680 --> 00:37:32,120
children at the end of August 
and we got home at 1:30 AM and 

683
00:37:32,120 --> 00:37:33,680
we had please. 
Don't tell me you unpack them. 

684
00:37:35,040 --> 00:37:36,080
Oh my. 
God, I did. 

685
00:37:36,160 --> 00:37:36,800
I can't. 
Not. 

686
00:37:36,800 --> 00:37:38,280
My husband's like, let's just 
leave till tomorrow. 

687
00:37:38,280 --> 00:37:39,640
I was like, yeah. 
And then I was like, can you put

688
00:37:39,640 --> 00:37:41,200
the children to bed? 
Quick, quick, quick, quick. 

689
00:37:41,360 --> 00:37:44,200
But I had, oh, I had two 
suitcases. 

690
00:37:44,200 --> 00:37:47,320
Just with dirty washing. 
All the children's things were 

691
00:37:47,320 --> 00:37:50,680
in exactly the right. 
But yeah, I have to. 

692
00:37:50,680 --> 00:37:53,080
I have to, you know, you leave 
their suitcase for a week like 

693
00:37:53,120 --> 00:37:54,480
that. 
Makes me spin. 

694
00:37:54,480 --> 00:37:57,960
I'm sort of with you. 
I like to get home, get it out, 

695
00:37:58,320 --> 00:38:01,000
and then yeah, move on. 
Yeah, move on. 

696
00:38:01,320 --> 00:38:05,120
What luggage do you use? 
Away Which? 

697
00:38:05,360 --> 00:38:08,000
Brand, would you say is your 
guilty secret? 

698
00:38:09,080 --> 00:38:11,200
Guilty. 
I don't know about that. 

699
00:38:11,200 --> 00:38:14,040
I'm sort of quite proud to shop,
I tell you. 

700
00:38:14,960 --> 00:38:18,160
I tell you where I shop the 
other day, it's not that big a 

701
00:38:18,160 --> 00:38:21,520
deal. 
But I was in Primark getting my 

702
00:38:22,120 --> 00:38:25,600
daughter some things for school.
She wanted a load of Knick 

703
00:38:25,600 --> 00:38:31,440
knacks for her dorm, so we went 
there and their sort of Skims 

704
00:38:31,480 --> 00:38:36,080
dupes, their bodies, their 
stretchy ribbed bodies are 

705
00:38:36,680 --> 00:38:38,760
amazing. 
I've been back and got three 

706
00:38:38,760 --> 00:38:39,600
more. 
I got one. 

707
00:38:39,600 --> 00:38:43,320
I thought I'll try it. 
So it's a sort of quite a thick 

708
00:38:43,320 --> 00:38:47,480
strap body. 
Yeah, stretchy white, I can't 

709
00:38:47,480 --> 00:38:51,560
remember how much, but like £10.
Nothing so good. 

710
00:38:51,720 --> 00:38:54,440
And if I would say to you, 
Georgie, you can only dress in 

711
00:38:54,440 --> 00:38:57,720
two brands for the rest of your 
life, 1 High Street, one 

712
00:38:57,720 --> 00:39:00,200
designer, what would those two 
brands be? 

713
00:39:00,360 --> 00:39:06,680
Oh, Amanda Salaro. 
I thought you might have said 

714
00:39:06,680 --> 00:39:08,680
that. 
Can I have Massimo DT? 

715
00:39:09,240 --> 00:39:11,800
You can have. 
I think I'd have mass made duty.

716
00:39:11,920 --> 00:39:14,240
Now that's a. 
Mass made duty studio, which is 

717
00:39:14,240 --> 00:39:16,640
not really High Street. 
OK, mass made duty studio. 

718
00:39:16,640 --> 00:39:19,280
I'll let you cheat. 
I'll let you cheat. 

719
00:39:20,440 --> 00:39:25,640
What is the most expensive item 
of clothing that you've ever 

720
00:39:25,640 --> 00:39:27,160
bought? 
I'm not asking for the price 

721
00:39:27,160 --> 00:39:29,840
tag, I'm. 
Going to think you'd be 

722
00:39:29,840 --> 00:39:31,840
disappointed with the price tag 
probably. 

723
00:39:33,200 --> 00:39:37,960
I'm quite, I really, I've 
really, really consciously like 

724
00:39:37,960 --> 00:39:42,160
a lot of people started to buy a
lot less and I really mean a lot

725
00:39:42,160 --> 00:39:46,440
less than I used to. 
And then I will suddenly go and 

726
00:39:46,440 --> 00:39:49,360
buy sort of four quite expensive
pieces, but. 

727
00:39:49,360 --> 00:39:53,480
Where will you buy them? 
I mean I shop at net a lot for 

728
00:39:53,480 --> 00:39:57,840
ease just because you know, I 
get a good discount. 

729
00:39:57,840 --> 00:40:02,120
I get same day delivery. 
It's really easy. 

730
00:40:02,120 --> 00:40:05,400
Returns is so easy. 
I don't really get out and shop 

731
00:40:05,400 --> 00:40:09,120
very much if I'm honest, you 
know, Occasionally I'll pop in 

732
00:40:09,120 --> 00:40:11,120
somewhere on the way back from a
meeting, but I don't really have

733
00:40:11,120 --> 00:40:13,760
time. 
I was going to ask, do you get 

734
00:40:13,760 --> 00:40:17,680
out to shop because you must see
such a flow of beautiful 

735
00:40:17,680 --> 00:40:21,400
clothing, both High Street and 
designer, coming through the 

736
00:40:21,400 --> 00:40:25,240
door, the revolving door of. 
Sherlock's that I see 

737
00:40:25,240 --> 00:40:30,000
everything, but my role is, is, 
you know, I'm not touching all 

738
00:40:30,000 --> 00:40:32,960
of that like others are. 
So it's probably harder for 

739
00:40:32,960 --> 00:40:34,400
them. 
And that snow blindness is 

740
00:40:34,400 --> 00:40:37,800
definitely real. 
So no, I'm quite an online 

741
00:40:37,800 --> 00:40:39,360
shopper. 
And then suddenly if I, if I'm 

742
00:40:39,360 --> 00:40:41,640
somewhere, I'll, you know, I'll 
shop. 

743
00:40:41,640 --> 00:40:44,400
We were filming at Vista the 
other day and before I knew I 

744
00:40:44,400 --> 00:40:46,800
bought. 
What did you buy? 

745
00:40:47,600 --> 00:40:50,960
I bought this T-shirt because I 
tried it on. 

746
00:40:50,960 --> 00:40:52,840
You see, that's the thing. 
I've been wanting to try it on 

747
00:40:52,840 --> 00:40:54,280
for ages. 
Someone said it's a really good 

748
00:40:54,280 --> 00:40:55,640
shape. 
It's a really good shape. 

749
00:40:55,920 --> 00:40:57,840
I bought a pair of jeans from 
Margiela. 

750
00:40:57,840 --> 00:41:00,320
I bought some Manila Blahniks 
and I bought a bag and we take 

751
00:41:00,320 --> 00:41:04,640
Vanessa and you know, I do not 
do that every day. 

752
00:41:04,720 --> 00:41:08,520
Yeah, at all. 
Let's talk about sustainable 

753
00:41:08,520 --> 00:41:10,160
fashion. 
What's your approach? 

754
00:41:11,120 --> 00:41:13,280
Buying nice and better. 
I mean, it's not new, is it? 

755
00:41:13,280 --> 00:41:17,360
But it it's so the way forward. 
And I think I was talking to 

756
00:41:17,360 --> 00:41:21,080
someone the other day and and 
they said, what should I want? 

757
00:41:21,080 --> 00:41:22,680
What do you think of this? 
I wore it to. 

758
00:41:22,680 --> 00:41:25,800
And I said, I think this it's so
different now. 

759
00:41:25,800 --> 00:41:28,480
You really wear the same thing 
again with pride. 

760
00:41:28,640 --> 00:41:30,480
Yeah. 
And we had a we had a blush 

761
00:41:30,480 --> 00:41:33,440
event recently with all the 
blush talent. 

762
00:41:34,000 --> 00:41:38,200
And I wore, I can't remember the
brown, which is really annoying.

763
00:41:38,200 --> 00:41:39,360
Is it Kate? 
Can't remember. 

764
00:41:39,360 --> 00:41:42,920
But anyway, I wore a dress that 
I've probably worn publicly. 

765
00:41:42,920 --> 00:41:44,280
Got to sound like a Dick, but I 
don't mean to. 

766
00:41:44,280 --> 00:41:47,800
Sort of four Times Now. 
Ten years ago, you would not. 

767
00:41:47,800 --> 00:41:50,440
That would have. 
Mattered, it would have mattered

768
00:41:51,040 --> 00:41:56,160
and yeah, I think it's I I 
really wear things again with 

769
00:41:56,160 --> 00:41:58,600
pride and. 
Where would you go for pre 

770
00:41:58,600 --> 00:42:00,400
loved? 
What are your? 

771
00:42:00,520 --> 00:42:02,160
I like Celier. 
Yeah. 

772
00:42:02,880 --> 00:42:07,760
Festia they're probably the two 
two I would mainly go to. 

773
00:42:07,880 --> 00:42:10,080
What do you do with your clothes
when you've had enough of them? 

774
00:42:10,320 --> 00:42:17,120
I give quite a lot to friends, 
quite a lot to charity, sent 

775
00:42:17,120 --> 00:42:19,040
quite a lot to Smart Works 
recently. 

776
00:42:19,480 --> 00:42:21,400
Yeah, which is a great charity. 
Yeah. 

777
00:42:22,400 --> 00:42:24,760
What would you say is the oldest
piece in your wardrobe? 

778
00:42:26,160 --> 00:42:28,640
The Gucci Gigi, I think it's the
Jackie. 

779
00:42:28,640 --> 00:42:33,800
It's the Jackie that my mother 
bought me with a purple with a 

780
00:42:33,800 --> 00:42:36,760
personalized number plate for my
21st. 

781
00:42:37,000 --> 00:42:38,880
Oh I love it. 
Talking bags. 

782
00:42:39,040 --> 00:42:45,200
What's your view on the price 
point of the current IT bags? 

783
00:42:45,520 --> 00:42:51,960
Tell Wild, Wild. 
I'm carrying today a Totem bag 

784
00:42:51,960 --> 00:42:58,400
over there, which is a really, 
really good bag. 

785
00:43:01,040 --> 00:43:02,640
It's in lots of colours. 
Lots of people have it. 

786
00:43:03,040 --> 00:43:04,640
I bought it. 
I want to. 

787
00:43:04,920 --> 00:43:06,440
Was it a year ago? 
Not quite. 

788
00:43:08,320 --> 00:43:13,320
I think it was, was it 800? 
And I was like, gosh, that's a 

789
00:43:13,320 --> 00:43:16,080
bargain. 
That's crazy, isn't? 

790
00:43:17,040 --> 00:43:18,640
It it's crazy that we're 
thinking. 

791
00:43:18,640 --> 00:43:22,160
That's what I mean is that we're
programmed to think like you can

792
00:43:22,200 --> 00:43:26,960
spend so much more. 
What's your view when you see a 

793
00:43:26,960 --> 00:43:32,440
woman with a crocodile Birkin? 
Well, I have a phobia. 

794
00:43:32,960 --> 00:43:36,280
Well I have a phobia of reptiles
so that the idea of a crocodile 

795
00:43:37,960 --> 00:43:40,240
well. 
Your husband is very grateful 

796
00:43:40,240 --> 00:43:40,880
for that. 
I would. 

797
00:43:42,040 --> 00:43:45,800
This amazing woman sent me a 
snakeskin bag not long ago and I

798
00:43:45,800 --> 00:43:48,680
had to send it back to her and 
say I'm so touched but I can't 

799
00:43:48,680 --> 00:43:51,360
bear waist. 
Let's spin on some quick fire 

800
00:43:51,360 --> 00:43:54,240
questions. 
So quick answers fashion advice 

801
00:43:54,240 --> 00:43:55,880
that you'd give your 20 year old
self. 

802
00:43:56,760 --> 00:44:01,640
Ignore the sizing. 
Like that fashion trend you'd 

803
00:44:01,640 --> 00:44:03,200
most like to see make a 
comeback? 

804
00:44:03,840 --> 00:44:06,320
I'd say sort of, well, I mean, 
it is back, isn't it? 

805
00:44:06,320 --> 00:44:09,800
Sort of 80s, nineties power 
dressing is, you know, it's 

806
00:44:09,800 --> 00:44:14,800
wonderful that that's back. 
Fashion trend you'd like to 

807
00:44:14,920 --> 00:44:18,520
consign to Room 101 or beauty 
trend? 

808
00:44:18,960 --> 00:44:21,960
Sun in this is actually my hair 
colour. 

809
00:44:22,160 --> 00:44:24,520
I used to bleach it. 
Blunder than this. 

810
00:44:25,800 --> 00:44:28,800
It's amazing, Awful, your last 
impulse buy. 

811
00:44:29,720 --> 00:44:35,360
Some Laura pianos on holiday. 
Views on tattoos. 

812
00:44:36,120 --> 00:44:39,480
I have one, I really want 
another. 

813
00:44:40,440 --> 00:44:44,920
And what would it be be my 
children's initials on the side 

814
00:44:44,920 --> 00:44:48,000
of my wrist? 
Beauty treatment you couldn't 

815
00:44:48,000 --> 00:44:49,760
give up. 
Treatments. 

816
00:44:50,920 --> 00:44:53,400
Can I say that? 
You can say that high end or 

817
00:44:53,400 --> 00:44:55,760
High Street. 
High end. 

818
00:44:56,280 --> 00:45:01,320
Bling or bear? 
Sometimes more is more. 

819
00:45:01,320 --> 00:45:03,400
Sometimes you want the earrings 
and necklace. 

820
00:45:03,520 --> 00:45:07,160
Yeah, you know, I think, I think
if you're being intelligent, 

821
00:45:07,160 --> 00:45:08,720
you'd say bad. 
But actually, there's something 

822
00:45:08,720 --> 00:45:10,280
great about getting dressed up 
like a Christmas. 

823
00:45:10,280 --> 00:45:16,440
Tree minimalism or maximalism? 
Maximalism, Crocs cute or puke 

824
00:45:17,320 --> 00:45:22,080
puke puke puke puke puke. 
Sneakers or stilettos? 

825
00:45:22,720 --> 00:45:26,160
Stilettos. 
Skinnies or boyfriends or wide 

826
00:45:26,160 --> 00:45:28,760
legs? 
And boyfriends are quite wide, 

827
00:45:28,760 --> 00:45:30,800
aren't they? 
The latter half. 

828
00:45:31,640 --> 00:45:36,400
Body con or boho Body con? 
Red carpet or relax? 

829
00:45:38,720 --> 00:45:42,200
I'm so relaxed. 
I mean, I'm, I'm not a sort of 

830
00:45:42,200 --> 00:45:45,760
industry events gal. 
Trend or style? 

831
00:45:46,320 --> 00:45:49,000
Style. 
Colour or monochrome? 

832
00:45:49,360 --> 00:45:55,280
Monochrome, experimental or UU? 
Cashmere or cotton? 

833
00:45:55,680 --> 00:45:58,880
Cashmere? 
Shapewear or sexy lingerie? 

834
00:45:59,760 --> 00:46:02,320
Lingerie. 
Tights or stockings? 

835
00:46:04,040 --> 00:46:07,160
Don't really wear either quite 
like a polka dot tight though. 

836
00:46:07,400 --> 00:46:09,720
Bikini or one piece? 
One piece? 

837
00:46:10,480 --> 00:46:13,520
Beanie or Berry? 
Oh, neither. 

838
00:46:14,600 --> 00:46:18,640
And finally, at the end of the 
day, what do you or don't you 

839
00:46:18,640 --> 00:46:24,040
wear in bed? 
Piglet linen PJS for years I 

840
00:46:24,040 --> 00:46:26,280
will nothing. 
Then Lou, our fashion director, 

841
00:46:26,280 --> 00:46:31,320
introduced me to Piglet in bed 
and trust me, you won't regret 

842
00:46:31,320 --> 00:46:32,640
it. 
I'm so wrong. 

843
00:46:32,640 --> 00:46:37,920
Piglet in bed Heaven. 
Georgie, thank you for making 

844
00:46:37,920 --> 00:46:40,480
the time to come and have this 
conversation with me today. 

845
00:46:40,480 --> 00:46:43,480
I have loved it. 
I've loved talking all things 

846
00:46:43,480 --> 00:46:47,280
style and fashion with you. 
Thank you so much having me been

847
00:46:47,280 --> 00:46:48,840
great fun. 
What fun.

