1 00:00:03,800 --> 00:00:07,720 I'm thrilled to announce that this season's sponsor, Ruby, is 2 00:00:07,720 --> 00:00:12,000 a personal favorite of mine. It is the premium at home beauty 3 00:00:12,000 --> 00:00:16,200 and Wellness services platform. Ruby works with an incredible 4 00:00:16,200 --> 00:00:19,840 network of expert professional beauty and Wellness therapists 5 00:00:20,080 --> 00:00:23,400 that can be booked directly to your home to deliver a host of 6 00:00:23,400 --> 00:00:27,560 treatments from blow dries to manicures, makeup and massages. 7 00:00:28,120 --> 00:00:31,000 Ruby vets all of their therapists and I cannot fault 8 00:00:31,000 --> 00:00:33,440 the quality. I've been using the services for 9 00:00:33,440 --> 00:00:36,640 many years and I've always had a five star experience. 10 00:00:37,120 --> 00:00:40,360 In a world where we're so busy with limited time available to 11 00:00:40,360 --> 00:00:43,840 have our much needed treatments, Ruby allows you to get your time 12 00:00:43,840 --> 00:00:46,040 back in the luxury of your own home. 13 00:00:46,440 --> 00:00:50,360 Whether it's a 7:00 AM pre work blow dry, a relaxing evening 14 00:00:50,360 --> 00:00:55,160 facial, a last minute spray tan, even IV drips which you can book 15 00:00:55,160 --> 00:00:58,880 up to 60 minutes in advance in London, Manchester, Liverpool 16 00:00:58,880 --> 00:01:02,600 and now Zurich too. Since launch Ruby has firmly 17 00:01:02,600 --> 00:01:06,440 positioned itself as the leading luxury on demand beauty services 18 00:01:06,440 --> 00:01:10,560 app and has fans including Rosie Huntington, Whiteley Ruby and 19 00:01:10,560 --> 00:01:13,960 Ida Williams and Abby Clant and has been approved by the most 20 00:01:13,960 --> 00:01:17,920 discerning of beauty editors. The Ruby app is available on the 21 00:01:17,960 --> 00:01:20,960 App Store and Play Store. You can also book your 22 00:01:20,960 --> 00:01:22,880 treatments online via their website. 23 00:01:23,400 --> 00:01:26,800 It is super simple to use and when you book, use the code 24 00:01:26,800 --> 00:01:29,880 style DNA for £20 off your first treatment. 25 00:01:31,560 --> 00:01:34,360 Today I'm going on a style journey with the entrepreneur, 26 00:01:34,600 --> 00:01:39,520 founder and CEO of the Beauty on Demand platform, Ruby, the 27 00:01:39,520 --> 00:01:43,080 wonderful Venetia Archer. Thank you for having me. 28 00:01:43,120 --> 00:01:44,640 Oh, it's lovely to have you here. 29 00:01:44,640 --> 00:01:48,720 I'm because I'm a complete fan of Ruby and always have been 30 00:01:48,720 --> 00:01:53,320 ever since the very beginning when I was introduced to you and 31 00:01:53,320 --> 00:01:57,080 your at home beauty service frequently as I can. 32 00:01:57,080 --> 00:02:00,160 I had a a divine facial the other day. 33 00:02:00,160 --> 00:02:06,640 God 7:00 at night, candles, view of the river and I just floated 34 00:02:06,640 --> 00:02:08,520 off the bed. It was fantastic. 35 00:02:08,520 --> 00:02:10,080 That's what I love to hear. I love to. 36 00:02:10,080 --> 00:02:12,640 Hear those experiences. I mean, I would love to know 37 00:02:12,640 --> 00:02:16,080 what was your inspiration behind Ruby? 38 00:02:16,800 --> 00:02:20,200 I'm really, I love convenience. I love convenience culture. 39 00:02:20,600 --> 00:02:22,200 So there's definitely a beauty element. 40 00:02:22,240 --> 00:02:25,960 But I remember I was, you know, working sort of all hours of the 41 00:02:25,960 --> 00:02:30,000 day in London, you know, at the office and there was never any 42 00:02:30,000 --> 00:02:32,040 time where I could get my beauty treatments done. 43 00:02:32,040 --> 00:02:34,440 I remember, you know, and this, you know, there's obviously the 44 00:02:34,440 --> 00:02:36,880 beautiful facials and the massages, but I'm talking about 45 00:02:36,880 --> 00:02:39,800 eyebrows, nails, you know, there's sort of convenience sort 46 00:02:39,800 --> 00:02:42,720 of treatments that you need. And I'd find myself sort of 47 00:02:42,720 --> 00:02:45,120 sneaking out of the office to do, you know, I'd say like just 48 00:02:45,120 --> 00:02:47,280 do a 5 minute, just do a 5 minute money. 49 00:02:47,920 --> 00:02:50,240 Couldn't book anything in the evenings or anything like that. 50 00:02:50,240 --> 00:02:53,840 So I sort of sat on this idea for a while and I just thought, 51 00:02:53,880 --> 00:02:56,320 you know, why, why isn't there, you know, why isn't there an 52 00:02:56,320 --> 00:02:57,760 apple? Why isn't there a business that 53 00:02:57,760 --> 00:02:59,920 I, you know, I could call up and get you someone to come and do 54 00:02:59,920 --> 00:03:02,160 this at home early morning, late at night. 55 00:03:02,960 --> 00:03:06,320 I was dying to use a platform like this. 56 00:03:07,280 --> 00:03:12,360 And then I remember, you know, I, it coincided with a time 57 00:03:12,360 --> 00:03:15,040 where, you know, I had, I had, you know, I was working in the 58 00:03:15,040 --> 00:03:17,320 way that I was and I wanted to sort of make a change. 59 00:03:17,600 --> 00:03:20,280 I knew I wanted to do something on my own. 60 00:03:20,520 --> 00:03:22,480 I knew I wanted to start my own business. 61 00:03:22,480 --> 00:03:24,880 And it was sort of one of a few ideas. 62 00:03:25,960 --> 00:03:29,480 And then, you know, as always, in the middle of the night one 63 00:03:29,480 --> 00:03:31,440 night, I thought to myself, that's it. 64 00:03:31,480 --> 00:03:33,240 It's the app. It's the app for beauty 65 00:03:33,240 --> 00:03:36,160 treatments at home. And then that was it. 66 00:03:36,880 --> 00:03:41,160 And was there a lot of tech behind building that platform? 67 00:03:41,640 --> 00:03:44,600 Yes, absolutely. So that was almost that that was 68 00:03:44,600 --> 00:03:47,240 the sort of first, the first, you know, question not that 69 00:03:47,240 --> 00:03:49,880 needed to be answered is how do I build something like this? 70 00:03:49,880 --> 00:03:52,120 I knew that I wanted it to be at first. 71 00:03:52,720 --> 00:03:55,920 I knew that I wanted, you know, for it to sort of work with 72 00:03:56,000 --> 00:03:58,480 self-employed freelancers and actually there'd be any sounds 73 00:03:58,480 --> 00:04:00,600 as well. So it had to have that kind of 74 00:04:00,600 --> 00:04:02,560 on demand element. So not sure that needed to be a 75 00:04:02,560 --> 00:04:06,560 tech, a tech piece. So that's that's where I started 76 00:04:06,840 --> 00:04:08,880 and you. Constantly have to update that 77 00:04:08,880 --> 00:04:12,080 tech. So we built this terrible sort 78 00:04:12,080 --> 00:04:15,080 of first version, you know, of the app, which, you know, got us 79 00:04:15,080 --> 00:04:17,000 where it needed to be, you know, in the early days of the 80 00:04:17,000 --> 00:04:19,959 business and was since completely rebuilt it, you know, 81 00:04:19,959 --> 00:04:24,080 re re platformed. And we have, I think a team of 82 00:04:24,080 --> 00:04:26,040 seven, seven people than our tech team now. 83 00:04:26,040 --> 00:04:28,400 And I would say, you know, if we could have 30, you would because 84 00:04:28,400 --> 00:04:30,960 there's just so much that you want to do and iterate and build 85 00:04:30,960 --> 00:04:32,200 and, you know, improve the product. 86 00:04:32,200 --> 00:04:36,080 So there's, I mean, where to next with Ruby? 87 00:04:36,800 --> 00:04:39,560 So I think, you know, we're now, you know, really in a great 88 00:04:39,560 --> 00:04:42,720 position in the UK, so London, Manchester, Liverpool and the 89 00:04:42,720 --> 00:04:44,480 Cotswolds of other regions as well. 90 00:04:45,560 --> 00:04:47,080 And then we just want Switzerland. 91 00:04:47,080 --> 00:04:50,120 So that's our first permanent international home. 92 00:04:50,720 --> 00:04:53,640 So really, you know, really kind of bedding into those key 93 00:04:53,640 --> 00:04:55,880 markets, further into Switzerland. 94 00:04:55,880 --> 00:05:00,160 So they're in Zurich Summits and then soon Geneva, and then 95 00:05:00,160 --> 00:05:02,400 thinking about, you know, thinking about further afield. 96 00:05:03,200 --> 00:05:04,080 Wonderful. Wonderful. 97 00:05:04,080 --> 00:05:08,520 I mean, it's a very personal thing, inviting a stranger, a 98 00:05:08,520 --> 00:05:09,360 therapist. Yeah. 99 00:05:09,360 --> 00:05:10,760 Into your home. Yeah. 100 00:05:10,760 --> 00:05:14,120 How do you how do you vet? For us, what we've what we 101 00:05:14,120 --> 00:05:16,640 really kind of focus on is ensuring that, you know, we know 102 00:05:16,640 --> 00:05:18,800 we meet every single person that joins us. 103 00:05:18,800 --> 00:05:21,040 So you know, we have a sort of a vetting process. 104 00:05:21,040 --> 00:05:22,880 We do trade tests for the different treatment. 105 00:05:22,880 --> 00:05:27,000 So it's a very extensive process, but then, you know, we 106 00:05:27,000 --> 00:05:30,440 really ensure that, you know, we're training around the kind 107 00:05:30,440 --> 00:05:34,440 of Ruby ethos, the Ruby, the Ruby way so that, you know, it 108 00:05:34,440 --> 00:05:37,400 really does feel, you know, quite familiar when you do have 109 00:05:37,400 --> 00:05:40,000 someone come into the home. And of course, you know, as you 110 00:05:40,000 --> 00:05:43,080 know, professional as it can be, always your focus on quality, 111 00:05:43,080 --> 00:05:46,120 quality and curation. So for me, the most important 112 00:05:46,120 --> 00:05:49,280 thing, because it is such a such a personal service, inviting 113 00:05:49,280 --> 00:05:51,080 someone at your home, you know, you're talking to them, they're 114 00:05:51,080 --> 00:05:55,400 seeing your kids, you know, so it's so there's that element, 115 00:05:56,000 --> 00:05:58,240 but also there's you're going back to the convenience element. 116 00:05:58,240 --> 00:06:01,040 If you're booking a treatment at home, it's very likely you don't 117 00:06:01,040 --> 00:06:02,840 have very much time. So, you know, you're 118 00:06:02,840 --> 00:06:05,840 multitasking or you've had a hugely busy week and need an 119 00:06:05,840 --> 00:06:07,840 hour to relax, you know, before the weekend. 120 00:06:08,480 --> 00:06:11,080 So, you know, what's the point of doing that if you're going to 121 00:06:11,080 --> 00:06:13,760 get, you know, a manicure that chips or blow dry that's going 122 00:06:13,760 --> 00:06:16,280 to fall flat or, you know, someone come with a, you know, 123 00:06:16,280 --> 00:06:19,600 rickety bed, you know, it's got to be really, really elevated in 124 00:06:19,600 --> 00:06:23,120 terms of quality. So like, that's what sets us 125 00:06:23,120 --> 00:06:24,600 apart. And that's something that's like 126 00:06:24,600 --> 00:06:28,680 completely, you know, embedded within the company's culture. 127 00:06:29,040 --> 00:06:33,920 Beyond facials, massage so makeup, so we. 128 00:06:33,920 --> 00:06:37,080 Have so many credible makeup artists, you know, that do 129 00:06:37,080 --> 00:06:40,720 celebrity red carpet. We have Anna Wintour and Hillary 130 00:06:40,720 --> 00:06:44,320 Clinton's makeup artist, we had, you know, this sort of celebrity 131 00:06:44,320 --> 00:06:47,560 tier artists who were all, you know, you could sort of book on 132 00:06:47,560 --> 00:06:50,800 the app. So and that's across category, 133 00:06:50,800 --> 00:06:53,160 right? So facials as well. 134 00:06:53,160 --> 00:06:57,000 So we're always looking to find the latest and greatest either 135 00:06:57,000 --> 00:06:59,960 practitioners or treatments as well. 136 00:07:00,440 --> 00:07:04,440 How did you come up with Ruby WW? 137 00:07:04,440 --> 00:07:08,520 So if I had £1,000,000 in the bag, I could have got REB y.com. 138 00:07:08,520 --> 00:07:12,720 But that that was the reason why why we added EU. 139 00:07:12,720 --> 00:07:14,640 And it was sort of, you know, when everyone's had a crazy 140 00:07:14,680 --> 00:07:17,080 weird name, you know, weird names for this startups. 141 00:07:17,080 --> 00:07:21,320 And but the inspiration was, you know, that sort of that 142 00:07:21,320 --> 00:07:25,160 accessory to luxury that, that, that, that, you know, red soul, 143 00:07:25,160 --> 00:07:26,880 your red lip, you know, that Ruby. 144 00:07:26,880 --> 00:07:30,080 And I wanted Ruby to feel like, you know, that sort of little 145 00:07:30,120 --> 00:07:34,120 beauty friend in your pocket that made you feel a little bit 146 00:07:34,120 --> 00:07:37,160 great. If I could ask you for the top 147 00:07:37,160 --> 00:07:41,040 three beauty treatments that you love personally, what would they 148 00:07:41,040 --> 00:07:43,560 be? There's relaxation that's like 149 00:07:43,560 --> 00:07:44,960 kind of the convenient sort of things. 150 00:07:44,960 --> 00:07:47,760 But I mean, I love a lymphatic, so lymphatic process just 151 00:07:47,760 --> 00:07:50,600 completely blown up over the past year in terms of facials. 152 00:07:50,600 --> 00:07:53,760 So I love an advanced facial and those are kind of the more, you 153 00:07:53,760 --> 00:07:56,360 know, like, you know, from a laser Genesis sort of laser 154 00:07:56,360 --> 00:07:59,960 oriented facial for pigmentation or skin condition. 155 00:08:00,360 --> 00:08:05,480 But then also my new thing is like lifted like using massage. 156 00:08:05,480 --> 00:08:08,680 To lift so. There's this incredible faceless 157 00:08:08,680 --> 00:08:12,720 on Ruby called Iris and she does the Korean Golki massage. 158 00:08:13,320 --> 00:08:17,600 And so it's quite painful, but I also quite like that she just 159 00:08:17,720 --> 00:08:20,400 pulls up that that does this incredible movements on the 160 00:08:20,400 --> 00:08:22,520 cheekbones and you are so lifted. 161 00:08:22,840 --> 00:08:25,640 It looks, you know, she just takes, you know, five years off. 162 00:08:26,320 --> 00:08:30,440 And if I were to ask you your top three beauty products, what 163 00:08:30,440 --> 00:08:33,200 would they be? I actually have my real core. 164 00:08:33,200 --> 00:08:35,640 So I love Augustinus barter obsessed. 165 00:08:35,640 --> 00:08:37,960 I think it's the best skin care around. 166 00:08:38,080 --> 00:08:43,000 I've also love learning about the story and the science behind 167 00:08:43,000 --> 00:08:46,760 it and you know, the original work that was done for for burns 168 00:08:46,760 --> 00:08:48,520 victims. So it's all kind of based on 169 00:08:48,520 --> 00:08:53,920 Nobel Prize winning science that then been applied to skin care. 170 00:08:53,920 --> 00:08:56,080 So, you know, there's definitely, you know, real kind 171 00:08:56,080 --> 00:08:59,480 of story to it and the kind of data points behind it. 172 00:08:59,480 --> 00:09:02,000 But beyond that, you can sort of see it. 173 00:09:02,000 --> 00:09:04,120 You can really can see a difference when you use it. 174 00:09:04,920 --> 00:09:09,840 So, being the entrepreneurial spirit that you are, what are 175 00:09:09,840 --> 00:09:12,080 the next steps for Ruby, do you think? 176 00:09:12,760 --> 00:09:16,000 I'm really excited right now because this year was a very 177 00:09:16,000 --> 00:09:17,920 hard year. You know, I feel like there are 178 00:09:17,920 --> 00:09:20,120 different kind of phases to business. 179 00:09:20,120 --> 00:09:23,760 So there's like those like years or months of like hard work and, 180 00:09:23,760 --> 00:09:25,600 and this was one of those years for me. 181 00:09:25,600 --> 00:09:27,760 I'm only kind of coming coming out of. 182 00:09:27,880 --> 00:09:31,000 I'm sorry, you did have a baby. And I had a baby as well. 183 00:09:31,000 --> 00:09:35,800 So it's like, you know, it's, it's that we we've done a lot of 184 00:09:35,800 --> 00:09:39,640 kind of the preparing and planning and now I I'm really 185 00:09:39,640 --> 00:09:42,320 excited like, you know, with launched the first international 186 00:09:42,320 --> 00:09:44,880 market. So that's just, I like it being 187 00:09:44,880 --> 00:09:48,680 tangible and being able to like get my hands dirty and and build 188 00:09:48,680 --> 00:09:52,600 it where. Would be your sort of dream next 189 00:09:52,600 --> 00:09:56,840 cities or regions to to open up in do you think? 190 00:09:56,880 --> 00:09:59,200 So I think there's a huge opportunity in the Middle East, 191 00:09:59,800 --> 00:10:04,080 really excited about what's what's going on in the region 192 00:10:04,200 --> 00:10:05,440 and I think. That would be a. 193 00:10:05,440 --> 00:10:07,080 It would. Be a great home for Ruby. 194 00:10:07,240 --> 00:10:11,320 On the app, do you offer any sort of dermatology? 195 00:10:12,080 --> 00:10:15,240 Treatments, injectables, particularly for some of our 196 00:10:15,240 --> 00:10:16,880 super users. So, you know, we've got this 197 00:10:16,880 --> 00:10:19,520 sort of, you know, core network of super users who just rely on 198 00:10:19,520 --> 00:10:22,000 re before everything. So, you know, we really work 199 00:10:22,000 --> 00:10:24,520 with like the best, best practitioners who are able to 200 00:10:24,520 --> 00:10:27,000 come home, get it done, don't have to leave the house. 201 00:10:27,000 --> 00:10:30,600 Salmon sperm facials. Not yet, not yet. 202 00:10:31,120 --> 00:10:33,360 I know, I know, Taking the wall by storm. 203 00:10:33,520 --> 00:10:37,480 Now today I want to understand what makes you tick a 204 00:10:37,480 --> 00:10:40,600 stylistically. So how did you decide on what 205 00:10:40,600 --> 00:10:44,640 you're putting on today? So I, so I had a few meetings 206 00:10:44,640 --> 00:10:45,840 this morning. I was out. 207 00:10:45,840 --> 00:10:49,280 So I always like, you know, I've got a sort of, you know, staple 208 00:10:49,280 --> 00:10:52,800 wardrobe of, you know, good pants, jackets, things that make 209 00:10:52,800 --> 00:10:56,600 me feel put together, professional, but comfortable. 210 00:10:56,920 --> 00:10:59,600 So I've got a trainer on as well because I was like to, you know, 211 00:10:59,600 --> 00:11:02,240 March around town too. So yeah. 212 00:11:02,320 --> 00:11:05,640 And you've got a Ruby velvet jacket on as pub in the pan. 213 00:11:05,640 --> 00:11:07,000 It's not Are you, You. You. 214 00:11:07,160 --> 00:11:09,480 Know. Who's Who's your jacket by? 215 00:11:09,680 --> 00:11:11,600 So this is Sarno. Lovely. 216 00:11:11,600 --> 00:11:13,560 Yeah. And then I think this is a 217 00:11:13,760 --> 00:11:15,120 Carl's T-shirt. Yeah. 218 00:11:15,320 --> 00:11:19,680 And then these are Ray hands. But you grew up in Sydney, 219 00:11:19,680 --> 00:11:21,040 Australia? I did, yeah. 220 00:11:21,040 --> 00:11:24,720 Did you have a childhood running around in bikinis on the beach? 221 00:11:24,920 --> 00:11:27,960 That was it, you know, we were it's, you know, obviously, you 222 00:11:27,960 --> 00:11:33,440 know, warm, sunny beaches, barbecues and yeah, it was just 223 00:11:33,440 --> 00:11:36,440 a very outdoorsy kind of a lifestyle, very sort of summer 224 00:11:36,440 --> 00:11:38,920 oriented. And what sort of swimmers were 225 00:11:38,920 --> 00:11:41,560 you wearing at the time? You know, all kind of shopping 226 00:11:41,560 --> 00:11:44,360 thing was going down to Bombay Beach Rib and you have all these 227 00:11:44,360 --> 00:11:47,000 sort of surf stores. So it was like a surfy vibe to 228 00:11:47,000 --> 00:11:48,920 it. Maybe the cool ones, it'd be the 229 00:11:48,920 --> 00:11:51,760 Quicksilver print or there was a brand called Tiger Lily and 230 00:11:51,800 --> 00:11:54,160 everyone would kind of, you know, have the, you know, 231 00:11:54,160 --> 00:11:56,600 whichever brand was was cool at the time. 232 00:11:56,960 --> 00:11:59,640 Were you very aware of beauty back then? 233 00:12:00,280 --> 00:12:03,800 Absolutely not, no. But in aware enough to put your 234 00:12:03,800 --> 00:12:06,800 SPF on, yeah. I was little though, so it was. 235 00:12:06,800 --> 00:12:09,040 I was more sort of forcefully put on me. 236 00:12:09,200 --> 00:12:12,040 Were you very aware of your mother's style as I've? 237 00:12:12,320 --> 00:12:15,560 Gotten older, yes. So my mother is incredibly 238 00:12:15,560 --> 00:12:18,360 stylish and incredibly into fashion. 239 00:12:18,400 --> 00:12:21,600 And are you still sort of inspired by her? 240 00:12:21,720 --> 00:12:26,520 Absolutely. So actually she was, she was 241 00:12:26,520 --> 00:12:30,360 staying with me the other night and I had this wardrobe room and 242 00:12:30,360 --> 00:12:32,920 she was staying that wardrobe. I put all my clothes in this 243 00:12:32,920 --> 00:12:34,640 other bedroom and she was staying that bedroom. 244 00:12:35,160 --> 00:12:36,720 I can't remember. I was trying to look for 245 00:12:36,720 --> 00:12:40,000 something for my sister. And then we started laughing 246 00:12:40,000 --> 00:12:44,040 because I started opening up the cupboards and I've got all this 247 00:12:44,040 --> 00:12:46,240 stuff. So my mother used to give me all 248 00:12:46,240 --> 00:12:50,600 has actually this is hers. It's sermonized hers and so over 249 00:12:50,600 --> 00:12:53,920 the years, you know, because my mother loves clothes so, you 250 00:12:53,920 --> 00:12:57,480 know, she's always stocking up. So I he'd be getting this up and 251 00:12:57,480 --> 00:12:59,720 I wouldn't throw any of it away. So she's laughing. 252 00:12:59,720 --> 00:13:01,320 She's like. What you've got that old? 253 00:13:01,600 --> 00:13:04,320 90s Gucci lead on that yes, I've got that here. 254 00:13:04,320 --> 00:13:07,200 I've got that here. So, you know, not sure if yeah 255 00:13:07,320 --> 00:13:09,760 anyway, I'm a hoarder, but I like to keep the good things. 256 00:13:09,760 --> 00:13:12,840 Even if they don't suit now, I'm like, they might suit later. 257 00:13:13,120 --> 00:13:15,440 And do you have? Pieces in that wardrobe or in 258 00:13:15,440 --> 00:13:18,920 your cupboards that you remember your mother wearing. 259 00:13:19,240 --> 00:13:24,240 Yes, I have her 40, a dress that she wore on her 40th birthday. 260 00:13:24,240 --> 00:13:26,920 It's beautiful. It's like a floor length velvet 261 00:13:26,920 --> 00:13:31,080 amazing thing and I've maybe I'll wear that on my 40th 262 00:13:31,080 --> 00:13:32,960 Thursday. You know I don't love you have. 263 00:13:33,120 --> 00:13:35,280 You have you worn it? Yes, I have. 264 00:13:35,360 --> 00:13:37,840 Yeah, it's really I wore 2 weddings. 265 00:13:38,240 --> 00:13:41,200 Does she? Have input onto your current 266 00:13:41,200 --> 00:13:43,440 wardrobe? Do you ever sort of use her as a 267 00:13:43,440 --> 00:13:46,760 sounding board? I definitely do like, like I 268 00:13:46,760 --> 00:13:48,040 love, you know, like I love a con. 269 00:13:48,040 --> 00:13:50,840 It's a joyful, light conversation if you care about 270 00:13:50,840 --> 00:13:52,120 it. It's just, it's just fun. 271 00:13:52,120 --> 00:13:55,080 You know, it's fun to talk about how styles evolve and, or talk 272 00:13:55,080 --> 00:13:57,760 about how we hate everything in the shops now or, you know, 273 00:13:57,760 --> 00:13:59,480 whatever it might, it's always a good one, isn't it? 274 00:13:59,480 --> 00:14:01,720 It's a great one. It's a great one, yeah. 275 00:14:02,600 --> 00:14:05,400 Now you attended Cambridge University, You club. 276 00:14:05,400 --> 00:14:09,800 A girl studying social and political sciences. 277 00:14:09,880 --> 00:14:13,120 My goodness, what were you wearing back then? 278 00:14:13,760 --> 00:14:18,680 So I loved finding kind of great pieces, great sort of one off 279 00:14:18,680 --> 00:14:20,760 pieces. So I so I really want to come 280 00:14:20,760 --> 00:14:22,600 back to London. You know, I'd spend time at, you 281 00:14:22,600 --> 00:14:26,200 know, look, you look around in the shops, you know, and start 282 00:14:26,200 --> 00:14:28,640 to buy, let those few sort of nice things. 283 00:14:29,000 --> 00:14:31,880 But at the same time I was, I think it was still when kind of 284 00:14:31,880 --> 00:14:35,080 Topshop was was the thing. So, you know, always like going 285 00:14:35,080 --> 00:14:38,840 in, finding like the great dress for the weekend or whatever, 286 00:14:38,840 --> 00:14:42,000 whatever it might be. But yeah, I don't think it was 287 00:14:42,000 --> 00:14:46,840 like my key moment for style, you know, just because you sort 288 00:14:46,840 --> 00:14:49,840 of got your head down and all of those sorts of things and that. 289 00:14:49,840 --> 00:14:56,800 Degree then I suppose took you to East Africa to become a get 290 00:14:56,800 --> 00:14:59,120 involved in risk analysis, am I right? 291 00:14:59,120 --> 00:15:04,680 Yes, so Somalia and Somalia, so this was my first career. 292 00:15:04,680 --> 00:15:07,160 So I started social and political science sciences and 293 00:15:07,160 --> 00:15:11,520 then got this job doing geopolitical risk and analysis, 294 00:15:11,520 --> 00:15:12,680 which is kind of a natural thing. 295 00:15:12,680 --> 00:15:14,240 You know, I didn't really know what I wanted to do. 296 00:15:14,240 --> 00:15:17,040 And it's, you know, came my way. I had a conversation with 297 00:15:17,040 --> 00:15:19,200 someone said, you know, come and do some work experience. 298 00:15:19,200 --> 00:15:22,040 So I did and, you know, got on within, you know, it was very 299 00:15:22,040 --> 00:15:25,680 interesting work. And so I, so I, so I was doing 300 00:15:25,680 --> 00:15:27,880 the work from London and I thought to myself, I can't 301 00:15:27,880 --> 00:15:32,400 really be, you know, advising all of these like massive 302 00:15:32,400 --> 00:15:36,040 companies on what's happening, you know, with Somali piracy in 303 00:15:36,680 --> 00:15:38,240 East Africa when I'm no on the ground. 304 00:15:38,240 --> 00:15:41,240 This is like a very kind of, you know, young, early 20s kind of 305 00:15:41,240 --> 00:15:43,360 attitude. Tesla, I'm going, I'm going to 306 00:15:43,360 --> 00:15:46,400 go move to Kenya and take my career that next step. 307 00:15:47,240 --> 00:15:50,280 And so I moved to Kenya and then worked with a local group and 308 00:15:50,280 --> 00:15:55,160 then based the sort of news agency slash, you know, advisory 309 00:15:55,160 --> 00:15:58,280 firm and like got straight into it was such a small team. 310 00:15:58,280 --> 00:16:02,520 So I was like up and down into Mobodishu, speaking with the 311 00:16:02,520 --> 00:16:05,680 pirate gangs, you know, finding out what was happening with the 312 00:16:05,680 --> 00:16:07,880 hijacked ships. I mean, it was a, you know, it 313 00:16:07,880 --> 00:16:11,600 was a remarkably exciting time. Brave. 314 00:16:11,800 --> 00:16:15,000 What were you wearing? I wear my heel boots everywhere, 315 00:16:15,240 --> 00:16:17,280 a good big shirt, you know, like I didn't. 316 00:16:17,760 --> 00:16:21,000 I just, you know, I just wore what I liked and I think 317 00:16:21,240 --> 00:16:24,440 actually that kind of let you know, I was felt very 318 00:16:24,440 --> 00:16:26,640 comfortable and, you know, as part of my job as, you know, 319 00:16:26,640 --> 00:16:28,680 really kind of getting to know people, talking to people and it 320 00:16:29,200 --> 00:16:33,480 just be kind of owning my not like overt femininity, but, you 321 00:16:33,480 --> 00:16:35,720 know, not, you know, not sort of, you know, trying to pay a 322 00:16:35,720 --> 00:16:37,160 loan into the background. I actually think it really 323 00:16:37,160 --> 00:16:39,400 helped. It really helped sort of, you 324 00:16:39,400 --> 00:16:40,920 know, build relationships in a way. 325 00:16:40,920 --> 00:16:44,200 Did it help your confidence too? Absolutely. 326 00:16:44,480 --> 00:16:47,840 And then I came back to London. So I had a had a choice. 327 00:16:47,840 --> 00:16:50,720 I was like, glad to stay here and keep doing this. 328 00:16:50,720 --> 00:16:53,200 But I think I knew it was always going to be a, you know, a 329 00:16:53,200 --> 00:16:57,000 chapter, a reason, a season, a light on that was a season came 330 00:16:57,000 --> 00:16:59,880 back. I knew London and this life was 331 00:16:59,880 --> 00:17:02,920 the one for me. And so I did an adjacent kind of 332 00:17:03,040 --> 00:17:04,960 thing for a while. That's when I was working, you 333 00:17:04,960 --> 00:17:08,319 know, all hours of the day, starting to think about this 334 00:17:08,319 --> 00:17:10,720 idea. So I loved what I did, but it 335 00:17:10,720 --> 00:17:13,760 was, it didn't, it didn't, it didn't drive me. 336 00:17:13,760 --> 00:17:17,079 It didn't keep me kind of, you know, excited 24 hours a day. 337 00:17:18,079 --> 00:17:21,440 And so started Ruby started from your kitchen table. 338 00:17:21,520 --> 00:17:27,440 Essentially, yes, Yes. And then, you know, like was as 339 00:17:27,440 --> 00:17:30,680 resourceful as I could. I would be marching up and down 340 00:17:30,680 --> 00:17:33,040 because we did South. We signed S was a sound booking 341 00:17:33,040 --> 00:17:35,960 thing at the beginning as well. So signing up sounds, you know, 342 00:17:35,960 --> 00:17:40,600 going in, selling the dream, selling the vision, and then you 343 00:17:40,600 --> 00:17:43,480 know, and then it's just sort of kind of become a new it's today 344 00:17:43,560 --> 00:17:45,320 you. Went out and found investment, 345 00:17:45,360 --> 00:17:47,360 Yeah. What did you wear when you were 346 00:17:47,360 --> 00:17:50,320 going out to find a vestment? So I remember early on I sort 347 00:17:50,320 --> 00:17:53,720 of, I was still a little bit kind of rebellious. 348 00:17:53,720 --> 00:17:58,440 I wanted to be like, you know, the kind of young upstart coming 349 00:17:58,440 --> 00:18:00,480 into text. So I have like a RIP Jean, a 350 00:18:00,480 --> 00:18:05,720 cool jacket and probably slight like cool but casual, you know, 351 00:18:05,720 --> 00:18:09,240 and I kind of go in and, and, and that, and that was me, you 352 00:18:09,240 --> 00:18:12,280 know, that, that that was me, that, that, that was sort of how 353 00:18:12,280 --> 00:18:16,200 I'd how I'd sort of dress. Whereas now it's really evolved 354 00:18:16,200 --> 00:18:17,920 and you know, I think you know, especially, you know, as you 355 00:18:17,920 --> 00:18:21,240 know, one grows older, you know, your, your soul kind of changes 356 00:18:21,240 --> 00:18:23,160 a little bit. What's your boardroom look? 357 00:18:23,720 --> 00:18:30,520 So I am so grateful to fashion because I think it really does 358 00:18:30,520 --> 00:18:32,760 help, you know, position you here. 359 00:18:32,760 --> 00:18:35,840 So it will be a suit, it will be a smart jacket. 360 00:18:35,920 --> 00:18:38,640 It will be a heel. I will wear a heel If I need to 361 00:18:38,640 --> 00:18:41,640 feel confident and in control, I will wear a heel. 362 00:18:41,640 --> 00:18:43,760 I'm very tall. But you know, I just think that 363 00:18:43,760 --> 00:18:46,280 they are like your fashion can be your armor. 364 00:18:46,840 --> 00:18:50,160 If I feel bad in the morning, if I haven't slept, you know, 365 00:18:50,160 --> 00:18:54,560 whatever it is, you know, I'll, I'll put on a great outfit no 366 00:18:54,560 --> 00:18:56,880 matter what the day is because it just helps me kind of get 367 00:18:56,880 --> 00:19:00,160 through and reconnect with buying that kind of confidence 368 00:19:00,160 --> 00:19:03,640 and power. So you use clothes to empower 369 00:19:03,640 --> 00:19:04,720 you? I really do. 370 00:19:04,760 --> 00:19:05,640 Yeah. Yeah. 371 00:19:06,160 --> 00:19:10,960 How would you want someone to describe your style DNA in three 372 00:19:10,960 --> 00:19:15,600 words? OK, so I think quirky because I 373 00:19:15,600 --> 00:19:18,520 do love like a little kind of statement accessory. 374 00:19:18,520 --> 00:19:22,560 I always like to bring something a bit witty into it, powerful 375 00:19:22,680 --> 00:19:25,440 because you know, I'm all about kind of, you know, a great sort 376 00:19:25,440 --> 00:19:30,640 of statement piece and then comfortable. 377 00:19:30,920 --> 00:19:33,360 I don't like being being uncomfortable. 378 00:19:33,360 --> 00:19:37,200 That ruins everything. And very lucky to have such a 379 00:19:37,200 --> 00:19:40,760 cool mother that she gives you summer on jackets from back in 380 00:19:40,760 --> 00:19:41,920 the day. I know. 381 00:19:42,280 --> 00:19:45,320 What would you say is the sexiest look you wear? 382 00:19:46,120 --> 00:19:50,960 So I love a great form fitting dress. 383 00:19:50,960 --> 00:19:55,720 So, you know, I think I, I love the Alaya shapes. 384 00:19:55,720 --> 00:19:59,600 I just think you can't get better than that. 385 00:20:00,720 --> 00:20:05,680 And you know, or, or, or sort of a more kind of longer, tighter 386 00:20:05,680 --> 00:20:07,800 sort of number. I think that's very, very sexy 387 00:20:07,800 --> 00:20:10,520 with a heel, a great dress. I'm I've always loved a great 388 00:20:10,520 --> 00:20:13,080 dress. Are you very aware of 389 00:20:13,120 --> 00:20:16,680 maintaining your weight, shape, size? 390 00:20:17,160 --> 00:20:19,640 I mean, six months purse baby, I'm like, oh, I guess that they 391 00:20:19,640 --> 00:20:24,760 get my groove back. But yes, for sure I feel better. 392 00:20:24,800 --> 00:20:28,320 I feel so much better when I, you know, when I feel good in 393 00:20:28,320 --> 00:20:31,800 myself And you know, weight is a part of that, but health as 394 00:20:31,800 --> 00:20:32,920 well. That's why I'm always in 395 00:20:32,920 --> 00:20:37,040 trainers because I need to walk, walk at walking keeps me saying 396 00:20:37,440 --> 00:20:40,640 get the steps, get the steps in. If you can't do anything, at 397 00:20:40,640 --> 00:20:42,800 least get your 10/10/10 every day. 398 00:20:43,120 --> 00:20:49,360 So it's so true in terms of High Street and designer who's 399 00:20:49,640 --> 00:20:54,520 exciting you and. So I love I used to do a lot of 400 00:20:54,520 --> 00:20:57,240 High Street. I go into Zara, do the big hall 401 00:20:58,520 --> 00:21:01,920 now kind of less less. So I think I really, you know, 402 00:21:01,920 --> 00:21:06,720 don't I don't buy often, but I like to buy Well, but in terms 403 00:21:06,720 --> 00:21:08,360 of the High Street, I think, you know, we're talking about cars 404 00:21:08,360 --> 00:21:11,320 before those cars, cashmere jumpers, just totally beautiful 405 00:21:11,920 --> 00:21:13,720 and their shapes are amazing as well. 406 00:21:13,720 --> 00:21:16,640 So I really like that. Also, I'm kind of, yeah, I just 407 00:21:16,640 --> 00:21:18,960 think that's what they're doing is really amazing. 408 00:21:19,960 --> 00:21:26,080 And then in terms of, in terms of designer, you know, I don't, 409 00:21:26,880 --> 00:21:29,600 they're all, they're all amazing, right? 410 00:21:29,600 --> 00:21:31,880 You know, and you could sort of go into any of them and they're, 411 00:21:31,880 --> 00:21:36,520 they're doing 5 of the things. But I'm still trying to figure 412 00:21:36,520 --> 00:21:40,600 out where I would shop because now, you know, if you're going 413 00:21:40,600 --> 00:21:42,840 to go, you know, it's a big investment and what, you know, 414 00:21:42,840 --> 00:21:46,200 what is it that you want to spend your money on? 415 00:21:46,200 --> 00:21:49,080 You know, I think like, do you all do great jackets never to 416 00:21:49,080 --> 00:21:50,640 buy one of those. That would be the jacket you 417 00:21:50,640 --> 00:21:54,400 know that you have forever. Where are you at on on the sort 418 00:21:54,480 --> 00:22:00,240 of Chanel 55 bag, that sort of thing? 419 00:22:00,680 --> 00:22:03,960 I mean, obviously they're beautiful bags, but again, I 420 00:22:03,960 --> 00:22:09,040 just they do, I feel it's very saturated. 421 00:22:09,080 --> 00:22:12,680 You know, all I do is see so and so's unboxing if there, you 422 00:22:12,680 --> 00:22:16,720 know, 5000 LB handbag and I don't like it and it doesn't 423 00:22:16,720 --> 00:22:19,640 make me want one. Obviously I appreciate the the 424 00:22:19,640 --> 00:22:23,960 beauty of them, but I just, I don't like the way that there 425 00:22:23,960 --> 00:22:27,000 was kind of incredible kind of consumerism that we're seeing 426 00:22:27,000 --> 00:22:28,760 particularly around bags at the moment. 427 00:22:28,920 --> 00:22:33,920 Yeah, what stay at home chilled out Benicia wearing. 428 00:22:35,120 --> 00:22:39,080 I mean, I'm so relaxed at home, you know, it's jeans, it's a 429 00:22:39,080 --> 00:22:41,480 jumper. I mean, I've, I've been wearing 430 00:22:41,720 --> 00:22:47,680 the top shop jeans forever. I love like a like a boyfriend 431 00:22:47,680 --> 00:22:50,560 Jean, you know, the they call him the editor Jean that kind of 432 00:22:50,560 --> 00:22:52,920 likes, you know, type here with a little kind of flare at the 433 00:22:52,920 --> 00:22:56,360 bottom. I loved skinny jeans. 434 00:22:56,360 --> 00:22:58,600 I really did. Kind of sneak I think. 435 00:22:58,600 --> 00:23:00,480 So not skinny. Skinny, but just, you know, more 436 00:23:00,480 --> 00:23:02,520 of a kind of tapered your hatred number. 437 00:23:03,040 --> 00:23:04,720 Have you ever worked with a stylist? 438 00:23:05,200 --> 00:23:09,000 No, I probably. Would there's so much fun that 439 00:23:09,000 --> 00:23:13,800 can be had with fashion and it takes a long time to look 440 00:23:13,800 --> 00:23:16,920 through everything to know who's got what to think about the 441 00:23:17,000 --> 00:23:20,240 combinations. And I think if my life ever, you 442 00:23:20,240 --> 00:23:22,920 know, if I ever sort of had a period where it was, you know, 443 00:23:22,920 --> 00:23:26,320 more sort of public facing and I had the kind of, you know, the 444 00:23:26,320 --> 00:23:29,760 mojo to feel like I wanted to look 1,000,000 bucks. 445 00:23:30,160 --> 00:23:32,520 Why not? Is your wardrobe very organized? 446 00:23:33,120 --> 00:23:35,680 Yes, it's organized, but there's definitely a hell of a lot that 447 00:23:35,680 --> 00:23:38,160 needs to that needs to go, you know? 448 00:23:38,480 --> 00:23:41,760 And what would you do with it when it goes? 449 00:23:41,760 --> 00:23:43,480 Would you sell it? Would you? 450 00:23:43,840 --> 00:23:46,400 Well, I think you just split it so many different ways. 451 00:23:46,400 --> 00:23:49,120 You sell some stuff, you skip sums up to charity, give sums up 452 00:23:49,120 --> 00:23:51,360 to friends. I need to do a whole whole. 453 00:23:51,360 --> 00:23:55,160 I need to hold it, hold it. I mean now in sort of mindset. 454 00:23:55,160 --> 00:23:58,240 Now I need to just sprinkle you. Would you say you've had a worst 455 00:23:58,240 --> 00:24:02,880 fashion moment? In the early 2000s, Paris 456 00:24:02,880 --> 00:24:08,600 Hilton, the Juicy Couture track suits, I just the von Dutch 457 00:24:08,600 --> 00:24:12,760 caps, Britney Spears, all of those buzzwords imagine. 458 00:24:13,760 --> 00:24:16,760 So yeah, I love that. And how did how did your mother? 459 00:24:16,760 --> 00:24:18,880 React to that. Oh, I remember, I mean, I 460 00:24:18,880 --> 00:24:21,240 remember every single name of the Juicy Couture colors a track 461 00:24:21,240 --> 00:24:23,400 suits because I should look online and be like Oh my God. 462 00:24:24,000 --> 00:24:26,920 Let's talk about travel. Are you very aware of your 463 00:24:26,920 --> 00:24:29,080 travel look? Yeah, I do. 464 00:24:29,080 --> 00:24:31,080 I I'd really like to be comfortable. 465 00:24:31,080 --> 00:24:33,200 I love like I love to be comfortable. 466 00:24:33,360 --> 00:24:35,800 So, you know, a nice big bag that fits everything. 467 00:24:35,800 --> 00:24:38,600 But you know, I like to have big hoodie, you know, for overnight 468 00:24:38,600 --> 00:24:41,320 fight, put the hoodie down, you know, a good pair of jeans, a 469 00:24:41,320 --> 00:24:44,680 good trainer. What is your carry on of choice? 470 00:24:45,760 --> 00:24:47,880 So I got this amazing volley bag. 471 00:24:47,880 --> 00:24:50,440 So it's a sports bag, but it's got all these different kind of 472 00:24:50,520 --> 00:24:52,560 compartments in it. So you know, it's got the yeah, 473 00:24:52,840 --> 00:24:55,720 the nappies, the bottles, the snacks and all of that. 474 00:24:55,720 --> 00:24:58,080 So it's quite easy to to organize within that one. 475 00:24:58,200 --> 00:25:02,120 And wheelie luggage. Do you know what I don't? 476 00:25:02,160 --> 00:25:05,320 Well, I do that for a long ball, but I really I'm sure I don't 477 00:25:05,320 --> 00:25:07,920 like or we I like to carry. I like to carry my bag. 478 00:25:08,280 --> 00:25:11,640 If you're going for longer than overnight, how many pieces of 479 00:25:11,640 --> 00:25:14,760 luggage do you take? Not that many, I'm quite a like 480 00:25:14,760 --> 00:25:17,880 Packer. Are you a planner in terms of 481 00:25:17,880 --> 00:25:20,400 your wardrobe? Do you think ahead and sort of 482 00:25:20,400 --> 00:25:24,600 plan half a dozen looks? I have a mood dresser through 483 00:25:24,600 --> 00:25:27,440 and through and I look through my wardrobe and I find something 484 00:25:27,480 --> 00:25:29,760 I would like to wear that and then I'll I'll build something 485 00:25:29,760 --> 00:25:32,880 around it. So which brand would be your 486 00:25:32,880 --> 00:25:38,600 guilty secret and why? Oh gosh, OK, great question. 487 00:25:38,600 --> 00:25:42,880 Guilty secret and why? So this so there's this amazing 488 00:25:42,880 --> 00:25:46,520 brand called Nara Neo. Incredible evening wear, 489 00:25:46,520 --> 00:25:49,560 beautiful dresses like silk dresses, structured dresses, 490 00:25:49,560 --> 00:25:53,080 coats, top skirts. It's just the best brand for 491 00:25:53,080 --> 00:25:55,840 kind of going out and having something that feels fabulous. 492 00:25:55,840 --> 00:25:59,800 So that's always my go to if I want to get something good for 493 00:25:59,800 --> 00:26:03,440 for an occasion. Yeah, not a guilty pleasure, but 494 00:26:03,440 --> 00:26:06,040 definitely, you know, a treat. A treat, yeah. 495 00:26:07,000 --> 00:26:10,840 What would you say is the most expensive item of clothing or 496 00:26:10,840 --> 00:26:13,600 accessory in your wardrobe? I'm not asking for the price 497 00:26:13,600 --> 00:26:15,720 tag. Yeah, but what is the piece? 498 00:26:15,720 --> 00:26:22,240 Describe the piece to me. I have a beautiful vintage 499 00:26:22,360 --> 00:26:25,760 Chanel address that I bought because. 500 00:26:26,080 --> 00:26:28,560 Of. Because of, of closing a 501 00:26:28,560 --> 00:26:31,120 fundraise with Ruby, I was like, this is such a moment to kind of 502 00:26:31,160 --> 00:26:34,240 celebrate and, and, and think so I bought myself this dress. 503 00:26:34,240 --> 00:26:36,760 It's so cool, so fabulous. It's orange. 504 00:26:36,760 --> 00:26:38,560 And so I bought it from this vintage. 505 00:26:38,560 --> 00:26:42,120 So it's a incredible vintage store on Notting Hill Gate. 506 00:26:42,120 --> 00:26:46,040 You kind of, it's like a Aladdin's cave. 507 00:26:46,080 --> 00:26:49,160 It's, it's all together. It's like you've got everything 508 00:26:49,160 --> 00:26:52,520 like smashed together. I it's almost impossible to 509 00:26:52,520 --> 00:26:57,040 navigate, but I just have this thought that when I go in, I'm 510 00:26:57,040 --> 00:26:59,520 like, because you can buy, you know, really amazing vintage 511 00:26:59,520 --> 00:27:00,800 stuff or you can get this kind of. 512 00:27:00,800 --> 00:27:02,000 Cool, cool. Sort of. 513 00:27:02,640 --> 00:27:05,000 Less expensive items that are just really great. 514 00:27:05,240 --> 00:27:10,000 Have you ever justified an expensive purchase with pounds 515 00:27:10,000 --> 00:27:12,800 per wear? I don't buy all the time, but if 516 00:27:12,800 --> 00:27:15,280 I buy something good, I know I'm going to wear it time and time 517 00:27:15,280 --> 00:27:16,400 again. What's your? 518 00:27:16,400 --> 00:27:21,360 Approach to sustainable fashion. I think it's really, really 519 00:27:21,360 --> 00:27:24,360 important. So I think that our the way that 520 00:27:24,360 --> 00:27:27,720 we shop, I've assume fashion is changing. 521 00:27:27,720 --> 00:27:30,240 You know, you sort of see them the rise of your rental 522 00:27:30,240 --> 00:27:34,640 platforms like by rotation and do you ever rent? 523 00:27:35,280 --> 00:27:37,480 Yeah, I use by rotation. I think it's great. 524 00:27:37,520 --> 00:27:41,320 I think it's super great. What would you say is the oldest 525 00:27:41,320 --> 00:27:43,680 piece? In your wardrobe, I've got a 526 00:27:43,680 --> 00:27:49,360 beautiful Colette Dinnigan silk dress of my mother's which has 527 00:27:49,360 --> 00:27:52,200 this anti place and it's absolutely timeless. 528 00:27:52,200 --> 00:27:54,520 And I remember being so I must have been really little. 529 00:27:54,520 --> 00:27:55,640 So it was when I was in Australia. 530 00:27:55,640 --> 00:27:58,640 So it must have been, you know, like 9 or 10 and she was a huge 531 00:27:58,640 --> 00:28:01,360 burnt back then, a huge brand. It was like quintessentially 532 00:28:01,360 --> 00:28:03,000 Australia. Such a cool brand. 533 00:28:03,000 --> 00:28:06,480 And I, I remember going and a so boring at the time, you know, 534 00:28:06,480 --> 00:28:09,240 going it, but I remember and I remember that piece and and 535 00:28:09,240 --> 00:28:10,880 announced now I have it in my cupboards. 536 00:28:10,880 --> 00:28:13,080 So and do you? Wear it a tool. 537 00:28:13,560 --> 00:28:16,360 I do, yeah. So I get so much wear out of 538 00:28:16,360 --> 00:28:19,160 this stuff. And do you feel particularly 539 00:28:20,400 --> 00:28:25,320 cautious or protective about an older piece or more respectful 540 00:28:25,320 --> 00:28:28,400 of an older? Piece definitely I do I do and I 541 00:28:28,440 --> 00:28:30,400 you know I love I love the story. 542 00:28:30,400 --> 00:28:33,080 I love, you know, knowing that you know this this piece has 543 00:28:33,080 --> 00:28:35,120 threat and it will again because I've got my daughter. 544 00:28:35,120 --> 00:28:36,760 It's like I think about these things in my cup and I think, 545 00:28:36,760 --> 00:28:39,320 you know, that I'm going to keep that because I want my daughter 546 00:28:39,320 --> 00:28:42,520 to have. That does your daughter or the 547 00:28:42,520 --> 00:28:45,200 four year old at least have an opinion on what you wear? 548 00:28:45,640 --> 00:28:47,960 She does. She is. 549 00:28:47,960 --> 00:28:50,840 She only wants to wear dresses. So I used to do that when I was 550 00:28:50,840 --> 00:28:52,360 at. So now Penelope will only wear 551 00:28:52,360 --> 00:28:53,200 dresses. She's got this. 552 00:28:53,200 --> 00:28:54,360 Beautiful little cupboard of these. 553 00:28:54,360 --> 00:28:57,920 Gorgeous. Sweet lip dresses and then she 554 00:28:57,920 --> 00:29:01,040 tells me you know what I should be wearing and she says that 555 00:29:01,040 --> 00:29:03,160 looks good, that doesn't and she'll open my carpet. 556 00:29:03,160 --> 00:29:05,800 And she'll be like, wear this. And she'll pull something out. 557 00:29:05,800 --> 00:29:08,680 And I think, actually, yes, why not wear that? 558 00:29:08,680 --> 00:29:13,000 It's fun to see fashion through her eyes because, you know, so 559 00:29:13,000 --> 00:29:16,760 magical, see these colors and, you know, materials and sequins 560 00:29:16,760 --> 00:29:20,760 and sparkles from from her. Let's spin on to some quick 561 00:29:20,760 --> 00:29:23,400 fires. What fashion advice would you 562 00:29:23,400 --> 00:29:27,160 give your 20 year old self? Less is more. 563 00:29:27,680 --> 00:29:32,160 Which fashion trend or era? Would you most like to see make 564 00:29:32,160 --> 00:29:33,800 a comeback? The 60s? 565 00:29:33,800 --> 00:29:36,040 I love those like 60s mod dresses. 566 00:29:36,040 --> 00:29:39,440 Cute flats. Just yes, please get the legs 567 00:29:39,440 --> 00:29:40,120 out. Yeah. 568 00:29:40,680 --> 00:29:44,280 What fashion or beauty trend would you consign to Room 101? 569 00:29:44,600 --> 00:29:48,640 Eyebrow lamination and there's like HD brows. 570 00:29:49,400 --> 00:29:53,200 Your last impulse buy? My last impulse buy which is 571 00:29:53,200 --> 00:29:55,240 really boring. That's like these 3 white cars 572 00:29:55,240 --> 00:29:57,960 T-shirts. Views on tattoos. 573 00:29:59,000 --> 00:30:02,480 I have a tattoo. It's a semi permanent tattoo, 574 00:30:02,480 --> 00:30:04,840 quote UN quote, which I got like almost two years ago. 575 00:30:04,840 --> 00:30:08,080 It's shark, it's a show all this. 576 00:30:08,080 --> 00:30:10,320 I went to LA my friends like do you want to get this semi 577 00:30:10,320 --> 00:30:12,400 permanent tattoo? I'm like I'd never get one 578 00:30:12,400 --> 00:30:15,920 otherwise, but it's not gone yet. 579 00:30:16,320 --> 00:30:18,080 It's. Yeah, it's like, God, I know. 580 00:30:18,280 --> 00:30:20,760 So beauty treatment, you couldn't give up. 581 00:30:21,680 --> 00:30:25,120 A massage has nothing better, nothing more relaxing and a 582 00:30:25,120 --> 00:30:28,560 specific type of massage deep. Tissue all the way. 583 00:30:29,880 --> 00:30:36,400 High end or High Street, High end bling or bear bear cacho or 584 00:30:36,400 --> 00:30:38,600 charity shop. Charity shop. 585 00:30:39,120 --> 00:30:43,240 Crocs cute or puke puke. Sneakers or stilettos? 586 00:30:43,480 --> 00:30:46,000 Sneakers. Skinnies or boyfriends? 587 00:30:46,480 --> 00:30:49,520 I mean skinnies, you know, I can't wait for them to come 588 00:30:49,520 --> 00:30:51,040 back. That's where my heart is. 589 00:30:51,320 --> 00:30:55,600 Body corn or boho? Body Car Sports, Lux or Rock 590 00:30:55,600 --> 00:30:56,480 Chick? Rock. 591 00:30:56,480 --> 00:31:00,240 Chick red carpet or relax carpet? 592 00:31:00,440 --> 00:31:04,400 Trend or style? Style experimental or uniform? 593 00:31:04,960 --> 00:31:08,600 Experimental cashmere or cotton? Cashmere. 594 00:31:10,080 --> 00:31:15,840 She whispers beanie or Berry beanie, hoarder or editor or. 595 00:31:15,840 --> 00:31:19,960 Hoarder, it seems. Shapewear or lingerie, lingerie 596 00:31:20,440 --> 00:31:24,600 tights or stockings, tights, bikini on one piece bikini. 597 00:31:24,880 --> 00:31:28,360 And finally, at the end of the day, what do you or don't you 598 00:31:28,360 --> 00:31:31,320 wear a bed? I wear. 599 00:31:31,320 --> 00:31:35,920 Silk pajamas. How gorgeous. 600 00:31:36,320 --> 00:31:40,640 Yes, Felicia, thank you. What a lovely conversation and 601 00:31:40,640 --> 00:31:42,680 style journey. Thank you so much. 602 00:31:42,680 --> 00:31:44,400 Great. To see you. 603 00:31:44,400 --> 00:31:44,960 Me too.