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En disse episode er uploa salg 
week sparreho daterplatforms and

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retail Media og ching jing 
sales. 

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Todays gæst hos Sanne sanner, 
founder of reading and retail 

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Media specialist 2 goet the with
Michelle from CVS. 

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The explore how dater and retail
Media og transforming sayes 

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brugs thission making in 
collaboration between brands and

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retail os. 
Retail Media and content 

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platforms aften på centerd 
inferry broterms from your 

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spected vana hurtigste concreate
commercial problem retuals og 

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trying 2 sol with theis models. 
Ja thank you very question i 

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think we need 2 back cup steps 
beforedes that anthon this 

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questions soug that start with 
just. 

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Me in doessing what we 2 Media s
sol re the Media is a sin cykely

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multybrun reete leis so ret 
Taylor asylling producacsupport 

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otherres that comedrod for 
eksempel bear gloss historie 

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ordet af fastholom retailer 
solling prarce of adherson 

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restaurant thanoffering Media 
space too there is suplice in 

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the channel 2 take and eksempel 
we can again locat dicos 

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historie star it is of ver good 
sating that a laut of us are you

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så think of? 
Det kan også historie haveing af

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flisical store and the have e 
commerce platform. 

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And then you day have love 
supplios so wic can take coca 

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cola wach this a very fame it's 
brand day but like 2 reach they 

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customerise of the gloss 
historie. 

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So why not do it in the moment 
yorking? 

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They actually shopping so with 
Media with beat that the course 

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historie og offering Media 
eksportion mediaksportilities in

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the shineals så let tain the 
firstical store thicass are 

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store have digitale screens and 
under fill som of the spaceed 2 

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coca cola. 
And now and we locket it 

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commercial sign awaymax sense. 
We can notow som feste step's 

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back, så we had dest 2 players. 
We have the retail, the brønd. 

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Som from the retailside day 
overly have lidt profit. 

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Det er have a laud of the 
customerce coming indtil det 

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store og visse ting Der er 
website og subscribing 2 ding 

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you sletter. 
This is hiley Valley traffic 

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because it's som want that's 
actually bunding 2 by someting 

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så if you coca cola you rely 
want 2 rece disk consumers and 2

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date or priing allah money 2 
wich this consumers in over 

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channels like Facebook or goal 
but weine not Beach dem brady 

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actually shop. 
Så far man kommer national 

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standpoint for the vi taler edb 
2 add anyway stream. 

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Stakkels samling med Der er en 
Media placement var det wat also

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Beach 2 string fronter 
relationship with the supplyer 

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and come on incosir 2 d'm air 
front the brands. 

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Side it's. 
Really mixsons 2 reach deconser 

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brady actually og shopping. 
And on that the usly out a get 

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access 2 dater about the 
intonsum because 2 day. 

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It's sort of blackbox altså 
brand you are celling 2 of ml 

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the burn retail thank you dony 
know bing you product but heere 

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it opens op foran upbryt uncly 
for the brow the retailed 2 

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social date of 2 the beat. 
And if you loket the consumy 

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side that more relevant at 
præsentated så actually is a 

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bing wing win win situation. 
Ja. 

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Kan respond dit lang. 
Vi kan også have touches of like

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with all of things that we aso 
talkbout like overdifore gears 

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reading in marketing. 
So fremstans advertisment is 

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not's like and you for nummer al
right so we a ready heart and 

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off course retails profiting 
space, promotional space forward

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like brands en enterprise of the
good. 

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And services så so in thats do 
you say that this retail Media 

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is ths more or only digital 2 or
can just eksplaint that you're. 

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Out, take it. 
What are you tacking about? 

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That is trade marketing and as 
you said be and run for lang 

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time and hurake markeding thing.
Youly happing is one-s a your 

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that a have is yarly know sit 
with the really a hash a with a 

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brunch and then the discrite un 
how. 

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Mark haudvikling mig my 
practiceing from this brand and 

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on top of that y us like trade 
marketing cont 2 virussion with 

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like a marketing contour and 
that's kop beef for eksempel on 

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millioner danish cognos that and
the ret we will you is money 2 

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promotiop. 
Butterband der Sådan ville have 

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is same what is produceret all 
money AUS work thi US for 

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discount. 
Kun be ofres promotional 

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activity investor. 
Tal beta Media altså endct 4 of 

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this ating lods of the digital 
or datter aluminans, but what? 

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That's said, i don't thing that 
is without only and know it down

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2 the digital products sout of a
be like and samling event. 

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Og dermed vandt space space, så 
jeg aftaler all th. 

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Space of we cancel where your 
have crafic that's q bear with 

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the product part of your 2 Media
offering but it of course need 2

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work 2 get that are with the 
trade marketing-tames og your 

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nat like it is a luther 
discussion about is this just 

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moving money from the trade 
marketing 2 the retail Media 

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and. 
Like this is nothing new with 

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jes can i like would money and i
ping that is and vally 

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discussion by og så thank you 
why said altså retailere 

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something that's sporking 2 get 
it is away 2 get more trake 

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moneype you want us 2 kolly 
trade money. 

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Over wait 2 2 make a mores of 
Thisted that your own. 

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And the real differenties der 
retailales know Capital lies on 

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their dater respekt that do it 
thut the dater that d colleg. 

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And make the bit wass of fistica
the way that da thydsel Media, 

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so i think that. 
This news paperse with Office. 

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They have for long time before 
the alona retails like iferth 

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haf a page and retaliesment in 
unes paper og promotionally 

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flast over what the called så 
that is a really good eksempel 

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of re the Media products så weat
the Media is not the news it is 

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pendleraf alone time. 
But now it yourste mols 

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physiated make you more thay 
Media offering hvor i alså you 2

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like stater i su say like hav 
can we target bearter? 

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Intraresting. 
Michelle allstater platforme and

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digitale channels become more 
central. 

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Wouldch part of that 2 doitional
soes roll i becoming this 

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relevant? 
Her, Der er tinnit question 

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because the think that because 
of the date of radio ability, 

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when companies a lut of aspers 
change without in organisation 

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right soore ressort 
organisations ofte in war Silas 

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of function that have 2 
collaborte and navicos of up of 

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date of fail ability receive 
there dis function om where 

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integrated wright, so it is. 
Oranisations also need 2 2 2 

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adapt 2 that kind of new 
reality. 

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What what becom's lass important
i would say på habs tease disse 

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curning goshion and thements 
work computer with the eksempel 

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that yks lig gave retradeed 
marketing that it that that's it

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thing that become this overen is
you wall that that's 

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reallyvendes of coursibals til 
access but i thing god it wo be 

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more like and on going kind of 
discussion. 

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Betweet differen place bull of 
with in organisation and og 

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cross supply chain. 
And that's the pyram kind of 

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skills. 
The hard solling becomes last 

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important beat in that sence. 
It's moon more 2. 

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This is kind of orkestration 
function and in that is because,

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well. 
There is mor date of fætter 

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billedty. 
So use rebered dessition making,

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butted really dit pent on wo 
hast that kind of date a bud 

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dick and do it with diarr right 
so that that's chefed 2 kind of 

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power Dynamics all right, so 
dote power balance but en suppli

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change and. 
Who has onesip ofda can aso 

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jytter life but i ting that is 
not or is happening well but no 

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can say that. 
Warred i war usy that it. 

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Change of bit hm 2 bekomme min 
mor kan solgte det til so. 

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Now and we have dater Vi er også
meet 2 know how 2 use it and 

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danish more like 2 sales pressem
being a consultant 2 the brønd 

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so. 
I wa tay the gosso eksempel igen

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så let set at coca cola har så 
mission 2 selvmord. 

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And the course youste vers and 
Laudrup date un tvilling than 

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dan than ney 2. 
Consult coca cola shot day try 

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torey people hubat coca cola la 
usmon orshuty actually toy 

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people hibat. 
Spacking what it because that's 

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good this Moore pro- 2 change 
unches switch category and 

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that's some thing that ineto 
consult coca cola in because 

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coca collard no problem med 
cocre collard as but 

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smallebranchen thorsent. 
Så than the salse presenti is 

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mall legend consultant and 
partnering with their brands 2 

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selv whurt 2 get thork. 
Www.is a shift i weasley and 

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many other administrated with so
and int what un happen is that? 

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Yourselling space, the your 
supplier right? 

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00:10:19,310 --> 00:10:22,750
So it is what it is it's going 
and 2 directions right 2 the 

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balth self something tourt. 
Annot of coreis indest case 2 

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retail og hash-tedar. 
Jamen Det kan du hvad condition 

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or batter recomendutions witch 
tandlæge 2 does more consult 

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that is selend kind of coach. 
I thinking thats is very intross

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thing and yals of need diffent 
kids skills for that so. 

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Just lookat the legt your talk 
upbout France doal agent si 

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right soir than thousand social 
beble the act know y on the have

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of theong company but uson need 
2 act un be have of fucked your 

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customer frit 2 who would there 
are selling? 

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00:10:58,230 --> 00:11:01,110
And en lap craight sn new kind 
of challengesues and en and. 

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00:11:01,510 --> 00:11:04,830
But i think that the bottom line
day that they really need 2. 

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Move 2, what's bease kind of 
when win? 

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Shith it and the come whore we 
come in partner what the than 

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are sals pressed un away because
ace you are uso said th. 

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The one in speing is out of the 
one celling super godt sports 

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ways Twitter. 
Ja det det det have this Inter 

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depentes oright and off course 
there are. 

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Og differen brance that complete
the market. 

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Og Der er tænkt the one how 
hest. 

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00:11:34,200 --> 00:11:37,640
Dater all inclusive beha and 
what they like and how did is 

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kind of changing that the kind 
of viing behandling i thing that

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00:11:42,760 --> 00:11:45,640
that is very thorables. 
The question as how much og The 

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00:11:45,640 --> 00:11:48,360
Aksel you likesing, that's it. 
Alright. 

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Så anna when company stride 
build retail Media or platform 

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00:11:54,690 --> 00:11:58,170
base kæmpe building wad you see 
real mad you bement created and 

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what they table. 
Leicester. 

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00:12:01,190 --> 00:12:04,870
Ja så outsatte one that 
successen is it? 

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00:12:04,870 --> 00:12:07,390
Want that's start simple and 
then pastalut so. 

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00:12:08,430 --> 00:12:15,470
Start with like one shine upart 
i 2 be newsletter so start of 

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00:12:16,670 --> 00:12:21,630
baner at in you new slutter and 
thank god out 2 your 2 strey big

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00:12:21,630 --> 00:12:24,950
a supply vers all surprised have
the best relationship and just 

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00:12:24,950 --> 00:12:28,510
astem like if we wet thing out 
starting 2 offering this 

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00:12:28,870 --> 00:12:30,870
placement with that be 
interessing for you. 

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00:12:30,870 --> 00:12:33,550
This is a pressed. 
Jamen, that is a very easy way. 

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00:12:33,550 --> 00:12:37,710
2 get start on and now so tester
out with a no Capital risk. 

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00:12:38,390 --> 00:12:41,750
Because often weing that wing 
resaring somthering out visual 

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00:12:41,750 --> 00:12:46,030
go big goe så hvad man kan lave 
investments endda oftewatch 

187
00:12:46,030 --> 00:12:49,070
remind figu thats. 
Oh understandard this 

188
00:12:49,070 --> 00:12:52,310
washingtoneding that are 
surprise want that's 2 you bye 

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00:12:53,110 --> 00:12:59,430
and the bigus problem like one 
me not 2 over challenge is the 

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00:12:59,430 --> 00:13:06,270
organisational stractor of the 
retails så Media es company's 

191
00:13:06,270 --> 00:13:09,630
have be doing but doser in Media
company. 

192
00:13:10,630 --> 00:13:15,070
Vi taler social companys, so you
have the sale ordentligt seation

193
00:13:15,070 --> 00:13:17,070
there især in products. 
There are super good intelling 

194
00:13:17,070 --> 00:13:19,390
products and then. 
You have the marketing 

195
00:13:19,390 --> 00:13:22,230
organisation and there are 
supergod in marketing the retail

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00:13:22,510 --> 00:13:28,070
and also spænding money because 
stero job so wait a place Media 

197
00:13:28,070 --> 00:13:30,630
sales because stads and 
interception withce and 

198
00:13:30,630 --> 00:13:34,230
marketing so therey sameping 
that United figurout before 

199
00:13:34,230 --> 00:13:39,350
staring this journaly or in into
the begining that is like arey 

200
00:13:39,790 --> 00:13:43,670
preting an you department 
direing this orshit be som kind 

201
00:13:43,670 --> 00:13:46,230
of intersection and how are 
sulting this is. 

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00:13:46,990 --> 00:13:49,190
Organisational. 
Kristians. 

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00:13:49,470 --> 00:13:53,190
Du er companies that manager 
feedwa wace og do you see kind 

204
00:13:53,190 --> 00:13:56,790
of? 
Dommen and way of howlyce. 

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00:13:57,070 --> 00:14:00,630
IA said the mose come on way, 
thousand staring and your 

206
00:14:00,630 --> 00:14:03,790
departement. 
Happing in the big dany Street 

207
00:14:03,790 --> 00:14:06,190
eller it's now and is that 
thirts? 

208
00:14:06,390 --> 00:14:08,270
The hirre pressing coll haar 
with the Media. 

209
00:14:08,870 --> 00:14:11,750
And then deck pressende hash 
there all sorte of the partment 

210
00:14:11,750 --> 00:14:16,430
dup lay on the one of other one 
that it still like borking soul 

211
00:14:16,430 --> 00:14:18,590
a. 
Sejl mave not that. 

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00:14:19,390 --> 00:14:24,630
Internt deparkment and next hirs
with beat care managers and 

213
00:14:24,630 --> 00:14:27,870
other thing that is importment 2
thing about butterestats med 

214
00:14:27,870 --> 00:14:33,470
yoursel process are all usually 
compassed by commission and that

215
00:14:33,470 --> 00:14:38,470
is noth compensation model the 
usly sige at weiteret. 

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00:14:39,950 --> 00:14:43,950
Så Jeg er også nødt til at gøre 
at compensation model because if

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00:14:43,950 --> 00:14:48,630
you want 2 high good taes beat 
ball in this are you public 2 be

218
00:14:48,630 --> 00:14:55,430
able 2 i high over commission. 
Wish of course dage is well if 

219
00:14:55,430 --> 00:14:58,550
there are not y us 2 that it's a
well that's from mindset. 

220
00:14:58,910 --> 00:15:00,230
Ikke. 
What? 

221
00:15:00,230 --> 00:15:05,310
What's what it things important 
there are if if you talk about 

222
00:15:05,310 --> 00:15:07,950
but composition systemer 
commissions and thinking thank 

223
00:15:08,670 --> 00:15:12,630
you, is it really did? 
You need disse kind of sels 

224
00:15:12,630 --> 00:15:15,830
beatle halv more commission de 
evner because you're not so like

225
00:15:15,830 --> 00:15:19,270
OK whit just patemore like high 
ye of fix halloween. 

226
00:15:20,310 --> 00:15:25,230
Det kan også være you talk 2 by 
disonsult 2 soling so one you 

227
00:15:25,230 --> 00:15:29,910
like more if you just plademore 
but lic a fix cellery that is o 

228
00:15:30,030 --> 00:15:34,030
would baby bear rettive oring i 
diffent type of sils peoplev 

229
00:15:34,030 --> 00:15:37,110
right soe. 
And i ting thark crush of be are

230
00:15:37,110 --> 00:15:40,710
ta mol but dannelse altså 
because discussion internetly, 

231
00:15:40,710 --> 00:15:43,790
where are you do selling Media 
early more it and a selling the 

232
00:15:43,790 --> 00:15:47,400
products. 
So atletic thing is a 

233
00:15:47,400 --> 00:15:53,590
aconteration we 2 make and. 
Af how 2 like com kompensat 

234
00:15:53,590 --> 00:15:59,750
because med yes like. 
Nok cold calling butsort of like

235
00:15:59,950 --> 00:16:03,470
Atletico need 2 goard it's very 
differentiling partis investor. 

236
00:16:03,950 --> 00:16:06,790
Ja. 
Jeg var i fill again at the 

237
00:16:06,790 --> 00:16:09,670
recew their isal laud of 
research on insite sils with 

238
00:16:09,670 --> 00:16:13,670
with be more like cal col 
colding call centery agents and 

239
00:16:13,670 --> 00:16:16,790
then the features be pol with 
conbe account managers and end 

240
00:16:16,790 --> 00:16:20,870
and normal day with have diffing
compositions su sorte så because

241
00:16:20,870 --> 00:16:24,910
of have diffent job different 
task also diffent resc level's 

242
00:16:24,910 --> 00:16:29,520
in thats. 
Så så ja tendens in 2 see House 

243
00:16:29,520 --> 00:16:32,720
of would inde this company 
starter is shift ting så. 

244
00:16:33,830 --> 00:16:37,870
FY og så lygte et eksempel fra 
country, så the UK markeds 

245
00:16:37,870 --> 00:16:42,310
convery foreing weekend practice
that you can not a sed that da 

246
00:16:42,310 --> 00:16:44,270
thalvtys start complet in new 
companies. 

247
00:16:44,390 --> 00:16:48,670
Så for eksempel taes og hash 
taske og Media så Det har like 

248
00:16:48,670 --> 00:16:53,150
dig og Media company. 
Er widgets köln og micst hans 

249
00:16:53,150 --> 00:16:57,470
because mavey not in the impress
of the retail 2 gol from being a

250
00:16:57,470 --> 00:16:59,070
pretter company or Media 
company. 

251
00:16:59,390 --> 00:17:03,350
But thor, you can start and your
company connected 2 the quark 

252
00:17:03,350 --> 00:17:05,750
business. 
Var det så gestat det need the 

253
00:17:05,750 --> 00:17:09,869
hold defensiv competenty Britt 
mate even very diffent kind of 

254
00:17:09,869 --> 00:17:14,069
touted fishion. 
With you is like the it is 

255
00:17:14,069 --> 00:17:18,190
difficult 2 alene så den den 
sebrading lease organisations 

256
00:17:18,349 --> 00:17:23,390
thes mackelsen ja. 
Så efremovers hed but over 2. 

257
00:17:23,390 --> 00:17:27,790
The research respected Michel 
wathers research tell as about 

258
00:17:27,790 --> 00:17:32,110
how sayes organisation shoot bee
design withson make in become's 

259
00:17:32,110 --> 00:17:35,550
work dater drives for thasso 
more contracts and last 

260
00:17:35,550 --> 00:17:38,790
transparent and wat tinstans 2 
go rung in practice. 

261
00:17:40,470 --> 00:17:44,950
Så så f company become more i 
date of graven. 

262
00:17:45,190 --> 00:17:51,950
Jeg tænk Der er one og samsion 
that is ofte made in 

263
00:17:51,950 --> 00:17:55,870
technofrentery of the nettet 
that date of in and by selv 

264
00:17:55,870 --> 00:17:59,510
that's 2 bedre dissesion making 
whitues not the case haveing war

265
00:17:59,510 --> 00:18:01,870
date. 
That doesn't mean that you're 

266
00:18:01,870 --> 00:18:04,870
you what a actly verble 2 make 
very thission because. 

267
00:18:05,680 --> 00:18:08,800
Date of fail ability and having 
a lut of date and aning that in 

268
00:18:08,800 --> 00:18:11,670
a prop away. 
Is very, very difficult. 

269
00:18:13,840 --> 00:18:17,440
Astrid og w say that the board 
day you have the Moore difficult

270
00:18:17,440 --> 00:18:22,360
become 2 lake like a good da 
session because are soe many 

271
00:18:22,880 --> 00:18:26,160
everm kontrasting allement that 
you can pickup fromda date that 

272
00:18:26,160 --> 00:18:29,680
that is not thisiro almindeligt 
so i think that wat companies 

273
00:18:29,680 --> 00:18:34,760
need 2 be aware this stat it's 
the have love updates the day 

274
00:18:34,760 --> 00:18:38,360
need 2 have there orn way of 
working with the date of and 

275
00:18:38,360 --> 00:18:40,480
using that 2 make moeper from 
the sessions. 

276
00:18:41,390 --> 00:18:44,430
Så that't the recrise vision 
that dad requized like happening

277
00:18:44,430 --> 00:18:48,590
directtion kind of tradity, a 
process of foouth user day and 

278
00:18:48,590 --> 00:18:52,470
things d out. 
So this frontence and research 

279
00:18:52,470 --> 00:18:57,430
on and how and sils dater as 
just in the ressource also on 

280
00:18:57,430 --> 00:19:00,990
and there are cover case sæsond 
and int and y receive from 

281
00:19:01,350 --> 00:19:06,070
that's kind of everden start. 
It's not so much about princess 

282
00:19:06,070 --> 00:19:09,590
how aquad. 
Det Det er smalls arrig that 

283
00:19:09,590 --> 00:19:13,390
features 2 analyse day there 
it's mall how people in company 

284
00:19:13,390 --> 00:19:20,350
House 2 date pross 2 have a more
thule broad discussion with no 

285
00:19:20,350 --> 00:19:25,350
the organic asiation. 
Arebo fremstance how 2 like use 

286
00:19:25,350 --> 00:19:31,750
ret Media over and wich channels
2 2 user runart all how 2 and 

287
00:19:31,830 --> 00:19:35,270
interview fight trafergan 
organis right sortes hits hits 

288
00:19:35,270 --> 00:19:39,110
the discussion that actsly 
betwein people and using the 

289
00:19:39,110 --> 00:19:42,630
daylas andput that lease 2 moy 
formitation med ping. 

290
00:19:43,670 --> 00:19:47,550
Don't locative and that't way 
but frinces save all be do din 

291
00:19:47,550 --> 00:19:50,470
Anders and the day the shows is 
thousand this is the number and 

292
00:19:50,470 --> 00:19:54,430
we need 2 go like and 
distriction no we have 2 make 

293
00:19:54,430 --> 00:19:57,750
this session that's and you see 
that that's the wound thissions 

294
00:19:57,750 --> 00:20:03,920
online because now reflection. 
So i would sayated dater is and 

295
00:20:03,920 --> 00:20:09,040
that's a computerent so et it is
complimentory it too. 

296
00:20:09,040 --> 00:20:11,960
The hall 2 system making process
and input. 

297
00:20:12,630 --> 00:20:16,430
Var det et snount reality? 
Så people ready need 2 like 

298
00:20:16,590 --> 00:20:19,430
ustrere watter core private or 
lokale normage direkte 

299
00:20:19,430 --> 00:20:24,310
experience 2 mixes of that day 
and your anabos and things 

300
00:20:24,310 --> 00:20:26,150
actout. 
And i think of that, do you that

301
00:20:26,150 --> 00:20:29,070
areal really with helpel Award 
right? 

302
00:20:29,790 --> 00:20:34,270
Så er det shit nok become ik' 
blend because of the ID that 

303
00:20:34,270 --> 00:20:37,830
they thing thut the day att 
toustem but i'm not show i how 

304
00:20:37,830 --> 00:20:41,560
you. 
'E i see is a clean thising way 

305
00:20:41,560 --> 00:20:46,030
an osse that you'en need 2. 
Thing fra business prospective i

306
00:20:46,030 --> 00:20:49,550
hard one weytaler toking about 
because day he had like a 

307
00:20:49,550 --> 00:20:52,110
screening, what are you a 
kasserer? 

308
00:20:52,110 --> 00:20:55,630
Why it kut when you are see 
what's min scandinav you crouse 

309
00:20:55,630 --> 00:21:00,990
show som art and then the have 
at for there internal campains 

310
00:21:00,990 --> 00:21:04,000
like. 
Get a cress on teograffy. 

311
00:21:05,510 --> 00:21:09,230
What they know, thuse 2 actner 
companies, for eksempel the 

312
00:21:09,230 --> 00:21:12,830
misource night war, beboende 2 
byte, and then there were 

313
00:21:12,830 --> 00:21:15,110
discashion like, what are you 
uning mose money on? 

314
00:21:15,550 --> 00:21:19,630
Promotting oven products because
we have high margin and organing

315
00:21:19,630 --> 00:21:23,110
the money front, the Media sale 
and then what we a ties out of 

316
00:21:23,110 --> 00:21:26,510
left outs of therect så that is 
also også something initic 

317
00:21:26,510 --> 00:21:30,910
concert like what's consekventes
happed one. 

318
00:21:32,480 --> 00:21:35,480
Ussues one thingout. 
Yere and netop crush you canon 

319
00:21:35,480 --> 00:21:39,360
alles that og do you some like 
expermentce or like AB testing 

320
00:21:39,360 --> 00:21:42,720
og or whatever. 
But but you need 2 have that 

321
00:21:42,720 --> 00:21:47,710
discussion before the engright. 
And også have same sorter of 

322
00:21:48,190 --> 00:21:51,710
perception way you want. 2 com 
like wasour business version 

323
00:21:51,710 --> 00:21:53,270
nove you? 
Haha. 

324
00:21:53,790 --> 00:21:56,550
That is that i thing that is 
critical ja. 

325
00:21:57,070 --> 00:22:01,110
So if you want 2 lykkebid ahead,
what do you ast thank commercial

326
00:22:01,110 --> 00:22:04,790
learos need 2 online and what 
they need 2 leon much faster 2 

327
00:22:04,790 --> 00:22:06,710
succeed in the next cobble of 
years. 

328
00:22:08,430 --> 00:22:16,070
Eting ding it 2 browt in the of 
wat value their offing so if you

329
00:22:16,070 --> 00:22:20,390
a party company. 
You also offer værdighed end 

330
00:22:20,390 --> 00:22:24,950
your graffic and selling kaffegy
something the latt of company 

331
00:22:24,950 --> 00:22:29,430
sat bement for low time but how 
can we take that conceant 

332
00:22:29,430 --> 00:22:34,590
internet contacts? 
Something unit 2 online inline 

333
00:22:34,590 --> 00:22:38,990
agen. 
And how 2 fin dally the vally 

334
00:22:38,990 --> 00:22:41,510
you have. 
We are we wills have senere in 

335
00:22:41,510 --> 00:22:44,630
order industries and still with 
nissing that white provinses in 

336
00:22:44,630 --> 00:22:48,550
and the bank a banking 
imvirromed right soe the have a 

337
00:22:48,550 --> 00:22:53,070
lot of transaktion dater but da 
axel og still more able 2 really

338
00:22:53,070 --> 00:22:56,110
shutteliz a dater party because 
of princip receive related 

339
00:22:56,110 --> 00:22:59,350
issues. 
What i think that. 

340
00:22:59,670 --> 00:23:04,030
New York islation that all 
socials themoret 2 you youtube 

341
00:23:04,070 --> 00:23:07,670
liza act daate and we seed a 
same hur actually when that the 

342
00:23:07,670 --> 00:23:14,510
retail onvirvir and then of quiz
you can do kinds of in House on 

343
00:23:14,510 --> 00:23:18,270
princip therese the with Carlos 
of one ported on art and howders

344
00:23:18,270 --> 00:23:21,630
changing private labels 80 dight
eat laybels or. 

345
00:23:23,320 --> 00:23:27,880
T ottercinds of al wordmans can 
bean Alliance, but i think 

346
00:23:27,880 --> 00:23:30,390
thing. 
It's it really abouts. 

347
00:23:31,870 --> 00:23:36,990
Crading acompetentcy in 
youtubeing disse beyond that's 

348
00:23:37,510 --> 00:23:43,470
kind of mall like crunt focus 
that they have, but really think

349
00:23:43,470 --> 00:23:46,550
outside of the boks, right? 
2 2 think a new times of 

350
00:23:46,550 --> 00:23:49,510
business well and i thing that 
is exactly with your referen 2 

351
00:23:50,550 --> 00:23:54,950
with recoachge 2 them thinking 
about how 2 user retail Media? 

352
00:23:55,590 --> 00:23:57,430
Altså et new kind of business 
model. 

353
00:23:57,790 --> 00:23:59,910
And heavy parkinson with arece 
suppliers. 

354
00:24:01,470 --> 00:24:05,950
Awork 2 get the with tom oust a 
thing like triofast and failfast

355
00:24:05,950 --> 00:24:09,430
this a good. 
Thing 2 laurin like in need 2 be

356
00:24:09,430 --> 00:24:13,710
very fast moveding because the 
wall this o raply chringhing 

357
00:24:13,710 --> 00:24:17,590
soil that that like testing 
funktionality west kæmpe 

358
00:24:17,590 --> 00:24:22,510
difficult and a big or do like 
abe testing build up and 

359
00:24:22,510 --> 00:24:26,990
environment dorrit 2 kage 2 fail
but out so that people direce 2 

360
00:24:26,990 --> 00:24:30,880
testings. 
Wendhery, that's come this lagk 

361
00:24:30,880 --> 00:24:35,760
Amazon the from the starts like 
of av of theis organisation. 

362
00:24:36,310 --> 00:24:39,990
Det har disse philosophy every 
day is day one night, so in that

363
00:24:39,990 --> 00:24:44,910
really is about actly dispoint 
being enterprin oral try 2 test 

364
00:24:44,910 --> 00:24:47,830
and sewotworking one nort 
exactly because your and this 

365
00:24:47,830 --> 00:24:50,190
increasingly complex and that 
neurog advironment. 

366
00:24:50,790 --> 00:24:56,190
And then you can like have avery
rational kind of more process 

367
00:24:56,190 --> 00:25:00,190
where you an all lyse and 
reflagt den hvordan vi får yourd

368
00:25:00,190 --> 00:25:03,920
and other process. 
You computers wall ready have 

369
00:25:03,920 --> 00:25:06,680
move beundt away and the 
environmental ready hash change.

370
00:25:07,430 --> 00:25:11,230
Så Der er itingt Award imported.
Batter men altså interessant 

371
00:25:11,230 --> 00:25:13,830
that you'm nation Amazon Det er 
også a very very strong in 

372
00:25:13,830 --> 00:25:18,230
vitammica and i thing blossyver 
predicted 2 orn sixty beilly and

373
00:25:18,230 --> 00:25:22,310
dollars in the mega business. 
What are you also cretes new 

374
00:25:22,310 --> 00:25:26,750
crashes about like OK, so i 
Amazon, one of the begejst 

375
00:25:26,750 --> 00:25:29,990
recelares in the world, doning 2
on money on the products. 

376
00:25:31,130 --> 00:25:36,290
Hav kan on the webshop that 
under many on their product 

377
00:25:36,290 --> 00:25:38,490
competed ja, we will beene 
possible. 

378
00:25:39,310 --> 00:25:42,230
Sæt Daniel also because like and
massister ultho bill that the 

379
00:25:42,230 --> 00:25:45,350
Media business if you want 2 
still bean business og så 

380
00:25:45,350 --> 00:25:48,150
redirect. 
That's a pic that in impuls? 

381
00:25:49,030 --> 00:25:52,070
And til rapup. 
What is one councreat action og 

382
00:25:52,070 --> 00:25:55,710
commercial team centa touro 2 
perform better in Award slat 

383
00:25:55,710 --> 00:26:01,990
from preven market. 
Af sagde you have and stark 

384
00:26:01,990 --> 00:26:04,830
money ting. 
It's så stark with the eksempel 

385
00:26:04,830 --> 00:26:08,070
we had before with the new 
sletter start with one concreate

386
00:26:08,070 --> 00:26:10,950
placement and then seef you can 
moon int. 

387
00:26:12,150 --> 00:26:15,830
Ja altså reed trading watter vi 
talk up for? 

388
00:26:17,960 --> 00:26:21,080
Test motibable thanks work not 
maybe in parallelbod 

389
00:26:21,120 --> 00:26:25,800
seconshally. 
Trigh 2 get discount. 

390
00:26:27,390 --> 00:26:31,190
Eksperimental environment with 
in your organisation warits OK 

391
00:26:31,190 --> 00:26:33,830
oc 2 feel wide the wurt's all 2 
firl workole livs through that 

392
00:26:33,830 --> 00:26:38,270
are you have a feeling that 
therey punned fremod really 2 

393
00:26:38,270 --> 00:26:42,670
see a kind of aportunities are 
out there and a and en and take 

394
00:26:42,670 --> 00:26:46,510
that is ver imported. 
With that pastimbio-mand setup 

395
00:26:46,510 --> 00:26:50,430
like this. 
If this eksperiment succedes, we

396
00:26:50,430 --> 00:26:54,870
have AS this, if it fast we are 
ashe this, so you know what the 

397
00:26:54,870 --> 00:26:59,350
test ret here your like very 
active imag but not is long 

398
00:26:59,390 --> 00:27:03,030
ortical eksperiment. 
But now you need som struktur. 

399
00:27:03,030 --> 00:27:05,790
Da, because out there is a 
really differen 2 nowh it is 

400
00:27:05,790 --> 00:27:07,590
sucted atting.