1 00:00:00,120 --> 00:00:02,480 So something big is happening in the world of competition 2 00:00:02,480 --> 00:00:05,280 barbecue and it's a special episode of the show. 3 00:00:05,280 --> 00:00:06,760 We're going to go through the whole thing. 4 00:00:06,760 --> 00:00:09,440 A big welcome into the studio in Port Macquarie. 5 00:00:09,440 --> 00:00:12,560 It's Scott Erdman from the BBQ World Cup. 6 00:00:12,560 --> 00:00:14,920 This is a big deal. Yeah, man, we're fired up and 7 00:00:14,920 --> 00:00:17,360 thank you for having me. And hell of a journey to get to 8 00:00:17,360 --> 00:00:18,640 this point sitting down with you. 9 00:00:18,800 --> 00:00:21,040 All right, so if you've been wondering about the BBQ World 10 00:00:21,040 --> 00:00:22,400 Cup, we're going to go through it all. 11 00:00:22,640 --> 00:00:26,160 Yeah, excited, man. It's a lot of good stuff and 12 00:00:26,160 --> 00:00:27,840 excited to share a lot of good updates. 13 00:00:27,840 --> 00:00:30,560 All right, so before you got into BBQ, you had a history in 14 00:00:30,600 --> 00:00:32,400 sports. Tell us a little bit about that. 15 00:00:32,560 --> 00:00:36,200 Yeah, so I started my career in professional sports. 16 00:00:36,200 --> 00:00:38,480 So I started working with the Florida Panthers hockey team 17 00:00:38,560 --> 00:00:40,720 down in South Florida. I feel like I have to say that, 18 00:00:40,720 --> 00:00:42,720 especially in the states, because most people in the 19 00:00:42,720 --> 00:00:44,840 states don't even know a hockey team exists in Florida. 20 00:00:45,000 --> 00:00:48,680 So spent five years there, spent 10 years with the Dallas 21 00:00:48,680 --> 00:00:51,240 Cowboys. And so again, just learned a lot 22 00:00:51,240 --> 00:00:54,480 it, you know, a very high level on sponsorship, how it works. 23 00:00:54,480 --> 00:00:57,440 You know, they're one of the they are the best team in the 24 00:00:57,440 --> 00:00:59,880 world from like a valuation standpoint, how they run the 25 00:00:59,880 --> 00:01:02,160 business. And so learned a ton there, took 26 00:01:02,160 --> 00:01:05,480 that, went to the Las Vegas with the Raiders, really helped 27 00:01:05,480 --> 00:01:08,800 relocate them out of Oakland to Las Vegas and tried to 28 00:01:08,800 --> 00:01:11,960 replicate, you know, things that we learned, you know, there and 29 00:01:11,960 --> 00:01:15,040 had a very successful lie, you know, business on the 30 00:01:15,040 --> 00:01:16,520 sponsorship side with the Raiders. 31 00:01:16,520 --> 00:01:20,480 And yeah. Awesome, so BBQ like before we 32 00:01:20,480 --> 00:01:23,200 get into the competition side of things, how did you discover 33 00:01:23,200 --> 00:01:24,880 BBQ? Yeah, good question. 34 00:01:24,880 --> 00:01:26,520 So and first of all, that's my wife. 35 00:01:26,560 --> 00:01:29,000 Shout out to my, my, my wife on the screen. 36 00:01:29,000 --> 00:01:31,880 So and we met at the Cowboys. Ironically, we worked together. 37 00:01:31,880 --> 00:01:35,760 We sat right across the cubes together right next to each 38 00:01:35,760 --> 00:01:38,640 other. So but yeah, so BBQ ironically, 39 00:01:38,840 --> 00:01:40,720 it brought me back to AT&T Stadium. 40 00:01:40,720 --> 00:01:44,560 So an old sponsor of, of mine that was a client at the 41 00:01:44,960 --> 00:01:47,400 Cowboys. He owns a company called Fun 42 00:01:47,400 --> 00:01:48,840 Town RV. So he calls me up. 43 00:01:48,840 --> 00:01:50,880 He's like, Hey, I want to do very similar. 44 00:01:50,920 --> 00:01:52,880 You know, we talked a little bit about this very similar what you 45 00:01:52,880 --> 00:01:55,160 do at meat stock. You know, he wanted to, he had a 46 00:01:55,160 --> 00:01:59,400 BBQ or he had a, an Expo for RV's and he wanted to bolt on 47 00:01:59,400 --> 00:02:01,240 all these different experiences around it. 48 00:02:01,240 --> 00:02:03,880 And then we're sitting there and he's like, you know, anybody in 49 00:02:03,880 --> 00:02:07,000 like competition barbecue and I'm like, no, like, you know, I 50 00:02:07,000 --> 00:02:09,240 know one guy and he's like, do you mind helping? 51 00:02:09,240 --> 00:02:12,080 And I'm like, you know, sure. You know, next thing you know, 52 00:02:12,320 --> 00:02:13,560 you know, I'm thinking I'm going to help him out. 53 00:02:13,560 --> 00:02:16,000 And it's like 1 hour a week, you know, it's next thing is. 54 00:02:16,000 --> 00:02:19,200 So it's like 30 hours a week, you know, now I'm in the thick 55 00:02:19,200 --> 00:02:23,560 of this, of putting on this, you know, Texas BBQ shootout at AT&T 56 00:02:23,560 --> 00:02:25,760 Stadium. So we organized this all within 57 00:02:25,760 --> 00:02:27,440 like 2 months. We're talking to all of these 58 00:02:27,440 --> 00:02:29,720 teams. And yeah, next thing you know, 59 00:02:29,720 --> 00:02:33,840 I'm, I'm, I'm an organizer and we had 85 teams that showed up. 60 00:02:33,840 --> 00:02:38,720 And yeah, it started my my cut my teeth and and organizing a 61 00:02:38,720 --> 00:02:40,560 BBQ competition. So that's crazy. 62 00:02:40,560 --> 00:02:42,640 A lot of people might not know this, but you've already got a 63 00:02:42,640 --> 00:02:46,280 history and competition BBQ. You did the Texas BBQ Shootout. 64 00:02:46,480 --> 00:02:49,440 It was at the AT&T stadiums where the Dallas Cowboys play. 65 00:02:49,680 --> 00:02:53,520 It was CBA sanctioned 85 teams. You gave away over $100,000 in 66 00:02:53,520 --> 00:02:56,280 cash and prizes. Yeah, You know, the guy who owns 67 00:02:56,280 --> 00:02:58,760 Fun Town looked at me and he was like, hey, I just don't want to 68 00:02:58,760 --> 00:03:00,160 lose money. I was like, all right, I got 69 00:03:00,160 --> 00:03:01,320 you. You know, we'll figure it out. 70 00:03:01,360 --> 00:03:03,760 And then once I started learning that, like all of these 71 00:03:03,760 --> 00:03:07,960 competition teams travel and they pay to enter and compete, I 72 00:03:07,960 --> 00:03:10,560 was like, this is this is wild. So I was like, yeah, we're for 73 00:03:10,560 --> 00:03:12,000 sure. You know, at the very minimum, 74 00:03:12,000 --> 00:03:13,360 we'll break even. We just got to make sure 75 00:03:13,360 --> 00:03:16,520 expenses, blah, blah, blah. So, yeah, so we gave away an RV, 76 00:03:16,720 --> 00:03:20,120 you know, shout out to Phil. He was the first comp team that 77 00:03:20,360 --> 00:03:21,760 that won the event that I put on. 78 00:03:21,800 --> 00:03:26,360 And the crazy thing, this lady Brenda, who works for CBAI, 79 00:03:26,360 --> 00:03:28,720 remember Friday night we're loading teams in and people 80 00:03:28,720 --> 00:03:30,000 like, I got to be next to my buddy. 81 00:03:30,000 --> 00:03:31,680 And I'm like, I don't know who the hell your buddy is. 82 00:03:31,680 --> 00:03:34,040 Like you're parking over there, you know, and it was just, it 83 00:03:34,040 --> 00:03:36,240 was mayhem. And I'm like, I'm going to judge 84 00:03:36,240 --> 00:03:37,720 this too. I'm like, if I'm going to be 85 00:03:37,720 --> 00:03:40,240 here and do all of this, but, you know, on Friday, we're 86 00:03:40,240 --> 00:03:42,520 loading teams in, I'm walking around the trailers and I'm 87 00:03:42,520 --> 00:03:44,760 having beers with this guy. And he's telling you, like, how 88 00:03:44,760 --> 00:03:46,880 you do this and then you going to get other guys to trailer. 89 00:03:46,880 --> 00:03:48,840 And he's like, a guy's a fucking idiot, you know? 90 00:03:48,840 --> 00:03:51,400 Like, you don't do that. You do it this way, you know? 91 00:03:51,720 --> 00:03:54,480 But yeah, so Friday night, I asked Brenda, I go, who do you 92 00:03:54,480 --> 00:03:56,600 think wins this thing? You know, and she's done a lot 93 00:03:56,600 --> 00:03:59,720 of these competitions in Texas. And she's like, oh, it'll be 94 00:03:59,720 --> 00:04:02,680 Phil or Bill. And it blew my mind because we 95 00:04:02,680 --> 00:04:05,360 grabbed festival people, zero training. 96 00:04:05,360 --> 00:04:07,640 Like we didn't even sit down and have them walk through the, you 97 00:04:07,640 --> 00:04:09,800 know, the app of what they were doing, right? 98 00:04:09,800 --> 00:04:12,080 We were just, I was running around grabbing people and like 99 00:04:12,080 --> 00:04:14,160 you want to judge, you want to eat some of the best barbecue in 100 00:04:14,160 --> 00:04:16,519 your life, come over here. You know, we actually had like 4 101 00:04:16,519 --> 00:04:20,720 Aussies that were randomly there on a bachelor trip and they came 102 00:04:20,720 --> 00:04:23,120 in and like they were like, mate, that's like the best 103 00:04:23,120 --> 00:04:24,720 barbecue I've ever had in my life. 104 00:04:24,880 --> 00:04:27,560 So anyway, like it just blew my mind that, you know, Brenda 105 00:04:27,560 --> 00:04:30,240 picked and then Phil came in first and Bill came in second. 106 00:04:30,320 --> 00:04:33,040 It's crazy because all the BBQ teams always say they want the 107 00:04:33,040 --> 00:04:35,320 judges to be more credentialed right? 108 00:04:35,320 --> 00:04:38,000 But at the same time their cream always rises to the top. 109 00:04:38,120 --> 00:04:40,840 It doesn't. Matter and I I'm that's my first 110 00:04:40,840 --> 00:04:43,080 experience ever, ever kind of going into that. 111 00:04:43,080 --> 00:04:45,320 And it was super interesting because, yeah, you know, some 112 00:04:45,320 --> 00:04:48,400 people say, you know, they want, you know, judges that know how 113 00:04:48,400 --> 00:04:50,600 to taste barbecue. And I was just shocked. 114 00:04:50,600 --> 00:04:53,920 Out of 85 teams, they were first and second with random people. 115 00:04:54,120 --> 00:04:55,880 Crazy. All right, before we jump into 116 00:04:55,880 --> 00:04:57,800 it, you're not just doing this by yourself. 117 00:04:57,800 --> 00:04:59,320 You're partnered with Shannon Pruitt. 118 00:04:59,320 --> 00:05:01,000 She is ex American Idol. Now. 119 00:05:01,160 --> 00:05:03,880 Tell us a little bit more about her and the partnership that you 120 00:05:03,880 --> 00:05:05,560 guys have to put this event together. 121 00:05:05,640 --> 00:05:07,800 Yeah. So I had spent probably a year 122 00:05:07,800 --> 00:05:10,680 and a half, you know, building all of this and getting it to, 123 00:05:10,960 --> 00:05:13,160 you know, a point where it was a legitimate business. 124 00:05:13,160 --> 00:05:16,320 We, you know, I mean, probably 3-4 hundred meetings with 125 00:05:16,640 --> 00:05:20,400 investors and, you know, just leveraging the network that I'd 126 00:05:20,400 --> 00:05:24,040 built in business for 20 years and finally finding something 127 00:05:24,040 --> 00:05:27,280 that I'm like, this is a blue ocean, you know, everybody does 128 00:05:27,280 --> 00:05:29,760 BBQ. So anyway, Fast forward, I get 129 00:05:29,760 --> 00:05:33,200 introduced into or I meet Shannon and in Vegas at a big 130 00:05:33,200 --> 00:05:37,040 conference, we start talking. They're not talking BBQ. 131 00:05:37,720 --> 00:05:40,160 Four months later, we were at the golf tournament, the 132 00:05:40,160 --> 00:05:43,440 Masters, and we were just sitting down talking and you 133 00:05:43,440 --> 00:05:47,080 know, one of our friends read was like Scotty share the BBQ 134 00:05:47,080 --> 00:05:49,360 idea with Shannon. So I start talking to Shannon 135 00:05:49,360 --> 00:05:50,920 about it and she's like, I love this. 136 00:05:50,920 --> 00:05:53,520 And then she starts sharing her background of helping build 137 00:05:53,520 --> 00:05:56,640 American Idol and she laughs like anything with a shiny floor 138 00:05:56,640 --> 00:05:58,240 she had helped build and sell, right. 139 00:05:58,240 --> 00:05:59,920 So she comes with a lot of experience. 140 00:05:59,920 --> 00:06:02,040 She's worked, you know, the global CMO at The Honest 141 00:06:02,040 --> 00:06:05,320 Company, right? So again, I enjoy building with 142 00:06:05,320 --> 00:06:07,400 people, right? I mean, it's it when you go down 143 00:06:07,400 --> 00:06:09,400 these roads and sure, you guys have all been there. 144 00:06:09,440 --> 00:06:12,160 You know, it's, it's a dark Rd. when you go down, you know, am I 145 00:06:12,200 --> 00:06:15,680 doing this like I left my job and sports for 20 years and is 146 00:06:15,680 --> 00:06:18,400 this the right thing to do? And so anyway, doing it with 147 00:06:18,400 --> 00:06:21,360 somebody is massively important, at least for me. 148 00:06:21,360 --> 00:06:23,840 I realized, you know, I, I need to have somebody to be like, 149 00:06:24,120 --> 00:06:26,160 hey, it's all good. We're, you know, we're, we're 150 00:06:26,160 --> 00:06:27,640 making progress. You may not see it. 151 00:06:27,640 --> 00:06:31,040 So yeah, she's been awesome, you know, and super excited. 152 00:06:31,040 --> 00:06:33,720 And then, you know, we got the team EJ who helped Sandals 153 00:06:33,720 --> 00:06:36,560 social and things like that. But yeah, we got a, a solid team 154 00:06:36,560 --> 00:06:39,240 and working with another guy who was a former founding CEO of 155 00:06:39,240 --> 00:06:41,720 Shake Shack, you know, as as as a part of the team. 156 00:06:41,720 --> 00:06:45,160 So we're working with him. So yes, takes an army to start 157 00:06:45,160 --> 00:06:47,360 to build these things. Yeah, and you're willing truly 158 00:06:47,360 --> 00:06:50,360 down the BBQ rabbit hole, Yeah. I mean, it's been 2 years. 159 00:06:50,360 --> 00:06:53,200 Like I said, I like you know, I know so much about competition 160 00:06:53,200 --> 00:06:56,040 cooking now and you know, again, you just spend 2 years every day 161 00:06:56,040 --> 00:06:59,240 of your life, you know, in this world you can pick up a lot. 162 00:06:59,360 --> 00:07:02,440 All right, so the BBQ World Cup, you call it American Idol Meats 163 00:07:02,520 --> 00:07:05,640 barbecue and you have designed it from the beginning with like 164 00:07:05,640 --> 00:07:07,840 broadcasting in mind. Yeah, 100%. 165 00:07:07,840 --> 00:07:11,360 So again, before I met Shannon, you know, I had already had, you 166 00:07:11,360 --> 00:07:12,800 know, that thought of that vision. 167 00:07:12,800 --> 00:07:15,480 So, you know, getting introduced to her with that background, 168 00:07:15,480 --> 00:07:17,520 it's like, you know, it's like serendipitous. 169 00:07:17,520 --> 00:07:19,360 You know, you're sitting there, you're like, OK, I've done this. 170 00:07:19,360 --> 00:07:22,320 So anyway, I'm like, American Idol is massive, right? 171 00:07:22,320 --> 00:07:24,600 You got American Idol, UK, American Idol, you know, 172 00:07:24,600 --> 00:07:28,800 Australia, like it's everywhere. And to me, more people BBQ, 173 00:07:28,800 --> 00:07:30,160 right? And I just, you know, it's very 174 00:07:30,160 --> 00:07:32,640 similar to also, you know, I'm not sure you know how many 175 00:07:32,640 --> 00:07:34,960 people follow the World Series of Poker, right? 176 00:07:34,960 --> 00:07:37,720 But I remember when I was a kid, like once you found that you can 177 00:07:37,960 --> 00:07:39,720 win $1,000,000 just playing poker. 178 00:07:39,920 --> 00:07:42,080 Me and my buddies on a Saturday night in high school, we go put 179 00:07:42,080 --> 00:07:44,880 20 bucks in, you know, whoever wins the pot at the end of the 180 00:07:44,880 --> 00:07:46,640 night wins the money and you start playing poker. 181 00:07:47,000 --> 00:07:51,440 So to me it was like this gives everybody in the chance around 182 00:07:51,440 --> 00:07:54,200 the world an opportunity. You know, if you just get really 183 00:07:54,200 --> 00:07:55,880 good at barbecue. And I know a lot easier said 184 00:07:55,880 --> 00:07:58,320 than done. I've messed up a lot of BBQ, so 185 00:07:58,320 --> 00:08:01,680 it is definitely not easy to do. But yeah, the thought was 186 00:08:01,840 --> 00:08:05,840 anybody around the world has a pathway to compete in a a local 187 00:08:05,840 --> 00:08:08,680 competition and then you will have a chance, you know, to go 188 00:08:08,680 --> 00:08:10,560 to Vegas. And compete for $1,000,000. 189 00:08:10,640 --> 00:08:12,560 That's it. All right, so the basic idea is 190 00:08:12,560 --> 00:08:15,400 that events around the world will culminate in Las Vegas for 191 00:08:15,400 --> 00:08:18,080 the ultimate prize. It's $1 million winner takes 192 00:08:18,080 --> 00:08:20,320 all. That's a fucking huge amount of 193 00:08:20,320 --> 00:08:21,720 money. Yeah, it was funny when we were 194 00:08:21,720 --> 00:08:24,600 talking with like our investors and our group, you know, as 195 00:08:24,600 --> 00:08:27,200 we're building this out and it was like, you know, like, why 196 00:08:27,200 --> 00:08:29,280 not 750? Why not 5500? 197 00:08:29,640 --> 00:08:31,920 Well, especially when you tell them that like the largest prize 198 00:08:31,920 --> 00:08:34,919 in BBQ, you know, I've, I mean. 250 or something. 199 00:08:34,919 --> 00:08:37,320 Yeah, maybe, but I think that that's divided up over all the 200 00:08:37,320 --> 00:08:39,919 categories and things like that. I'm not sure if that's like the 201 00:08:39,919 --> 00:08:42,000 winner take all, but still they're like, why not? 202 00:08:42,000 --> 00:08:44,400 500 is still double what the biggest is out there. 203 00:08:44,400 --> 00:08:46,680 And I'm like, yeah, but it's like life changing money, you 204 00:08:46,680 --> 00:08:48,800 know what I mean? Like I, I witnessed people 205 00:08:49,240 --> 00:08:53,960 traveling 8 hours to this competition and paying thousands 206 00:08:53,960 --> 00:08:56,480 and thousands of dollars for competition food and paying 207 00:08:56,480 --> 00:09:00,600 $350.00 to enter the competition and spending 2-3 days of their 208 00:09:00,600 --> 00:09:03,560 life and being in this like community of people that all 209 00:09:03,560 --> 00:09:05,920 knew each other. And it was just like Phil, like 210 00:09:05,920 --> 00:09:07,880 talking to him. He's like, I compete 52 weeks of 211 00:09:07,880 --> 00:09:09,440 the year. I'm like, where what do you do? 212 00:09:09,440 --> 00:09:11,480 And that's when I just started asking all these questions and 213 00:09:11,480 --> 00:09:13,560 like, you travel that much? And he's like, yeah, I probably 214 00:09:13,560 --> 00:09:17,120 spend, you know, lots of money, you know, and don't make very 215 00:09:17,120 --> 00:09:18,920 much. And I'm like, that's crazy, you 216 00:09:18,920 --> 00:09:20,960 know? And they just, I saw that and I 217 00:09:20,960 --> 00:09:23,680 was like, man, like $1,000,000 like, you know, that's like. 218 00:09:23,680 --> 00:09:25,800 It's the magic number, yeah. It's the magic number that it's 219 00:09:25,800 --> 00:09:29,400 going to attract people, right? A. 100% you know 500,000 sounds 220 00:09:29,400 --> 00:09:31,200 great but it's not 1,000,000 better. 221 00:09:32,240 --> 00:09:35,440 All right, so you've set the date, it's April 2027 and you're 222 00:09:35,440 --> 00:09:37,960 in the final stages of locking down the venue, but you have 223 00:09:37,960 --> 00:09:40,160 locked in and committed to doing this in Las Vegas. 224 00:09:40,160 --> 00:09:42,920 Yeah, 100% Vegas. It just made sense. 225 00:09:42,920 --> 00:09:46,200 You know, we had conversations in Nashville, Atlanta, TX, you 226 00:09:46,200 --> 00:09:48,920 know, a lot of different places. It just kept coming back to, you 227 00:09:48,920 --> 00:09:50,680 know, there's 45 million people get there. 228 00:09:50,800 --> 00:09:54,600 International flights are easy, you know, it's 4 miles of 229 00:09:54,800 --> 00:09:58,680 everything in one place, right and and on top of that, if we're 230 00:09:58,680 --> 00:10:01,360 building what we're, you know what we're, what we think we can 231 00:10:01,360 --> 00:10:03,000 achieve right? You know, we're shooting for, 232 00:10:03,000 --> 00:10:05,480 you know, 10,000 people a day across this four day event, but 233 00:10:06,000 --> 00:10:08,720 you know, having 45 million people that go to a city like 234 00:10:08,720 --> 00:10:10,800 this, right? You know, it just adds another 235 00:10:10,800 --> 00:10:13,080 element, right? There's lots to do, right? 236 00:10:13,080 --> 00:10:15,320 So it can become a holiday. So anyway, yeah, Vegas has 237 00:10:15,480 --> 00:10:17,360 started to. It's a logical choice. 238 00:10:17,520 --> 00:10:19,040 Yeah, you can get in some trouble there. 239 00:10:19,040 --> 00:10:23,400 When we looked at one day taking meat stock to America, Vegas 240 00:10:23,400 --> 00:10:24,880 would have been my number one choice, right? 241 00:10:25,000 --> 00:10:26,960 It's the right place. You picked the right place. 242 00:10:26,960 --> 00:10:30,280 Yeah, everybody's excited that's that's qualified today, so. 243 00:10:30,400 --> 00:10:33,200 All right, so on that you have over 50 qualifying events 244 00:10:33,200 --> 00:10:35,920 already in the bag. Two more this past weekend line, 245 00:10:36,080 --> 00:10:39,360 including one in Australia, and you're aiming proportionally for 246 00:10:39,360 --> 00:10:42,280 there to be a higher percentage of international teams than any 247 00:10:42,280 --> 00:10:44,160 other sort of BBQ World championship. 248 00:10:44,160 --> 00:10:47,960 It was very important, right And that's also why choosing BBQ 249 00:10:47,960 --> 00:10:50,480 World Cup, right? I mean, I just as I was doing 250 00:10:50,480 --> 00:10:53,240 all this research, I mean, there you go right there, reserve 251 00:10:53,240 --> 00:10:55,800 world champion and you know, another event and these are two 252 00:10:55,800 --> 00:10:58,840 different events, right World champion, you know, everybody's 253 00:10:58,840 --> 00:11:01,360 individual event was called, you know, world championship. 254 00:11:01,360 --> 00:11:04,560 So mine was, you know, theoretically came up because of 255 00:11:04,560 --> 00:11:07,560 the World Cup and that being from a soccer football 256 00:11:07,560 --> 00:11:10,880 perspective was like more worldwide and more international 257 00:11:10,880 --> 00:11:12,240 exposure. Yeah, I agree. 258 00:11:12,560 --> 00:11:15,720 So countries so far include Mexico, Australia, Lithuania, 259 00:11:15,720 --> 00:11:18,640 Belgium, Brazil, Canada, Croatia, New Zealand, the UK, 260 00:11:18,640 --> 00:11:20,200 the UAE. They're already confirmed. 261 00:11:20,280 --> 00:11:23,640 Yeah, we have signed agreements with, you know, all, all those 262 00:11:23,640 --> 00:11:27,200 promoters, you know, and again, it doesn't, you know, we're 263 00:11:27,200 --> 00:11:29,400 looking for more. So anybody that's listening, 264 00:11:29,400 --> 00:11:32,120 we're looking to add more competitions in 2027. 265 00:11:32,120 --> 00:11:34,680 Ideally we're trying to find a pathway for everybody's 266 00:11:34,680 --> 00:11:37,320 competition around the world, you know, to be able to have a 267 00:11:37,320 --> 00:11:40,080 chance to, to, to, to qualify. Right here. 268 00:11:40,440 --> 00:11:43,080 So real international representation from different 269 00:11:43,080 --> 00:11:46,120 sanctioning bodies, you're partnered with events that use 270 00:11:46,120 --> 00:11:48,280 different sanctioning bodies all around the world. 271 00:11:48,600 --> 00:11:52,640 It's a very all inclusive world championship than just basically 272 00:11:52,640 --> 00:11:55,640 one bodies championship. Indirectly you're dealing with 273 00:11:55,840 --> 00:11:59,440 the Champions of all these organizations winning teams for 274 00:11:59,440 --> 00:12:01,600 events. So you're trying to like all 275 00:12:01,600 --> 00:12:03,120 around the world, there's different bodies, but 276 00:12:03,120 --> 00:12:04,600 incorporate them all into this one event. 277 00:12:04,680 --> 00:12:06,880 Yeah. And what you realize in in the 278 00:12:06,880 --> 00:12:09,400 competition world and you know, you've, you've spent, you know, 279 00:12:09,400 --> 00:12:13,000 a lot of time in it and you know, everybody has an opinion 280 00:12:13,000 --> 00:12:16,400 about each organization, right. And you know, it was important 281 00:12:16,400 --> 00:12:19,960 for us to say, hey, like we're, you know, this isn't the space 282 00:12:19,960 --> 00:12:22,160 that we're trying to play in. We're trying to build where 283 00:12:22,160 --> 00:12:26,120 everybody right starts to, you know, IBCA starts to get more 284 00:12:26,120 --> 00:12:27,720 people competing in their events. 285 00:12:27,720 --> 00:12:30,160 You know, Pit Masters Brazil gets more people competing in 286 00:12:30,160 --> 00:12:32,080 the events. So we're trying to stay above it 287 00:12:32,080 --> 00:12:35,280 all and help amplify, you know, all of the sanctioning bodies 288 00:12:35,280 --> 00:12:36,880 and groups around. Yeah, and I agree. 289 00:12:36,880 --> 00:12:39,240 I don't think you can call yourself a world championship 290 00:12:39,240 --> 00:12:42,640 unless you're inviting teams from other countries and 291 00:12:42,640 --> 00:12:45,120 embracing their own bodies as well, not just your own. 292 00:12:45,200 --> 00:12:47,840 Yep, 100%. All right, so this is a render. 293 00:12:47,960 --> 00:12:51,040 This is a render that mean you did today of what you're aiming 294 00:12:51,040 --> 00:12:53,200 for. A festival atmosphere, a BBQ 295 00:12:53,200 --> 00:12:56,600 Expo, a trade show, a live fire experience, custom built village 296 00:12:56,600 --> 00:12:59,560 with a pitmaster arena, open cooking, all the teams have set 297 00:12:59,560 --> 00:13:01,440 marquees. It's the same for everybody. 298 00:13:01,640 --> 00:13:04,040 And then you've got obviously restaurants and food vendors to 299 00:13:04,040 --> 00:13:05,480 serve the public. Yeah, absolutely. 300 00:13:05,480 --> 00:13:08,080 And this is, you know, this is a rendering at Resorts World, 301 00:13:08,760 --> 00:13:10,160 right? This is one side of it. 302 00:13:10,160 --> 00:13:12,960 So we're looking at they have a, you know, up in that, that top 303 00:13:12,960 --> 00:13:16,080 right corner up there. They actually have another 1011 304 00:13:16,080 --> 00:13:19,520 acres that we're looking to, to, to take over as well. 305 00:13:19,520 --> 00:13:23,360 But yeah, 100%, you know, it's, it's the convergence of brands 306 00:13:23,360 --> 00:13:27,040 and, you know, retailers and, you know, I know Ace Hardware 307 00:13:27,040 --> 00:13:29,720 show does a really good job, you know, there. 308 00:13:29,720 --> 00:13:31,800 But we're trying to, you know, if you got a sauce and a rub 309 00:13:31,800 --> 00:13:34,160 you're trying to get in front of, you know, somebody from, you 310 00:13:34,160 --> 00:13:35,400 know, Lowe's or Home Depot, great. 311 00:13:35,400 --> 00:13:37,480 We're trying to have, you know, we're going to have the buyers 312 00:13:37,480 --> 00:13:38,920 there, you know, to help support that. 313 00:13:38,960 --> 00:13:41,280 On top of that, you got the the best hundred teams from around 314 00:13:41,280 --> 00:13:44,240 the world competing. But yeah, this is a, you know, a 315 00:13:44,240 --> 00:13:46,440 great example of, you know, what we're what we're looking to 316 00:13:46,440 --> 00:13:48,080 bring to Vegas. All right, so there'll be an 317 00:13:48,080 --> 00:13:51,600 affordable entry fee, big kids area kids queue, master classes, 318 00:13:51,600 --> 00:13:55,040 a big open stage, different brands attending, and you're 319 00:13:55,040 --> 00:13:56,880 currently working the music out as well. 320 00:13:56,960 --> 00:13:59,720 Yeah, and fortunately my wife works for Live Nation. 321 00:13:59,720 --> 00:14:02,680 So, you know, we got a lot of good relationships with with 322 00:14:02,680 --> 00:14:04,920 folks in the music space. But yeah, it's just, you know, 323 00:14:04,920 --> 00:14:06,120 it's a it's a big festival, right? 324 00:14:06,120 --> 00:14:08,640 And you know, a lot of the inspiration, you know, that when 325 00:14:08,640 --> 00:14:12,240 I started to research this, I would say you guys really, you 326 00:14:12,240 --> 00:14:15,760 know, were the one that's like, hey, this is, you know, exactly 327 00:14:15,760 --> 00:14:18,560 kind of what we're trying to do, you know, and, and culminate all 328 00:14:18,560 --> 00:14:20,760 these, all these competition teams into one area. 329 00:14:20,760 --> 00:14:23,000 But you know, how do you add brands and fans and create? 330 00:14:23,120 --> 00:14:25,600 Because that's what drives, you know, the, the sponsorship 331 00:14:25,600 --> 00:14:28,080 revenue is consumers being at these events. 332 00:14:28,280 --> 00:14:30,440 Yeah, 100%. OK, So it's a bit of a different 333 00:14:30,440 --> 00:14:32,080 format than what people are used to. 334 00:14:32,080 --> 00:14:34,520 You're starting off with 100 teams on the Friday. 335 00:14:34,680 --> 00:14:38,160 You're then going to bump that down to 50 on the Saturday and 336 00:14:38,160 --> 00:14:41,200 only the top 25 advance on the Sunday. 337 00:14:41,400 --> 00:14:43,160 Yeah. So, you know, you know, bracket 338 00:14:43,160 --> 00:14:45,160 style, you know, the thought is, is that, you know, you're 339 00:14:45,160 --> 00:14:47,360 cooking for $1,000,000. This should be, you know, this 340 00:14:47,360 --> 00:14:49,760 should be a challenging cook. But you know, it's got, you got 341 00:14:49,760 --> 00:14:53,000 to be consistent, right? So 3 days of consistency feels 342 00:14:53,000 --> 00:14:55,480 like that's going to make it, you know, very challenging for, 343 00:14:55,480 --> 00:14:57,040 you know, for, for the pit masters. 344 00:14:57,160 --> 00:14:59,520 So but yeah, that was important to figure out. 345 00:14:59,520 --> 00:15:02,400 And, you know, we had a committee of pit masters that, 346 00:15:02,400 --> 00:15:06,200 you know, helped really educate and help us understand, you 347 00:15:06,200 --> 00:15:08,640 know, how that world works. You know, how do we get to a 348 00:15:08,640 --> 00:15:11,040 point to make it fair? You know, how do you do it in in 349 00:15:11,040 --> 00:15:13,240 a way? So a lot of this was surveyed 350 00:15:13,280 --> 00:15:16,160 and and data that we got from the committee, which has been 351 00:15:16,160 --> 00:15:17,640 super helpful. OK, cool. 352 00:15:17,640 --> 00:15:20,360 So, but just to be clear, if you're competing, you're one of 353 00:15:20,360 --> 00:15:23,480 the 100 teams and you don't make the next day, they'll be, you'll 354 00:15:23,480 --> 00:15:26,400 still be handing in on the Saturday and Sunday for a like a 355 00:15:26,400 --> 00:15:28,480 last chance draw to get back into that finals. 356 00:15:28,480 --> 00:15:30,240 Yeah, we're working through that right now. 357 00:15:30,240 --> 00:15:33,160 And I know we were spitballing some ideas upstairs and, you 358 00:15:33,160 --> 00:15:36,760 know, and and yeah, we it's Vegas, baby, you know, roll the 359 00:15:36,760 --> 00:15:38,080 dice. You gotta have, you know, it's 360 00:15:38,080 --> 00:15:39,000 gambling. Yeah. 361 00:15:39,000 --> 00:15:41,320 So if you do get knocked out, you've you've still got a hand 362 00:15:41,320 --> 00:15:42,920 in the following days. You've still got to do your 363 00:15:42,920 --> 00:15:44,800 thing and the chances are smaller. 364 00:15:44,800 --> 00:15:47,200 The easier way to get in is obviously to qualify every 365 00:15:47,200 --> 00:15:49,520 single day, right, because you maximize your chances. 366 00:15:49,520 --> 00:15:52,080 But if you do get knocked out in the first or the second round, 367 00:15:52,080 --> 00:15:54,200 then you do have that little chance to get back into the main 368 00:15:54,200 --> 00:15:54,960 game. A. 100%. 369 00:15:55,080 --> 00:15:57,320 All right, I love it. And no tables of death. 370 00:15:57,320 --> 00:16:00,440 What the hell is that about? So again, you know, shout out to 371 00:16:00,480 --> 00:16:02,960 the, the Pitmaster committee that, you know, that we 372 00:16:02,960 --> 00:16:06,440 assembled and, you know, it was one of those things that it, it 373 00:16:06,440 --> 00:16:09,480 kept coming up. That's basically, and again, I'm 374 00:16:10,040 --> 00:16:13,160 still learning a lot and then how all the competition stuff 375 00:16:13,160 --> 00:16:15,760 works. But the premise was, is if we 376 00:16:15,760 --> 00:16:20,240 had a hundred teams, you're going to do 425 pitmaster table 377 00:16:20,240 --> 00:16:23,680 competitions, meaning that, you know, usually, you know, the way 378 00:16:23,680 --> 00:16:26,400 that it works. And again, you know, I'm just 379 00:16:26,400 --> 00:16:28,720 picking up on on these things that they talk about, but 380 00:16:29,440 --> 00:16:33,040 there's usually one table that comes in with very low scores. 381 00:16:33,080 --> 00:16:36,000 And you could have been a pitmaster that got that table. 382 00:16:36,360 --> 00:16:40,080 And all of the pitmasters that were on that table have low 383 00:16:40,080 --> 00:16:42,080 scores. And then they can, you know, 384 00:16:42,080 --> 00:16:46,920 KCBS and they can actually go back and look at Table 26 gave 385 00:16:46,920 --> 00:16:49,280 the lowest scores out of everybody, right? 386 00:16:49,280 --> 00:16:52,680 So it's like you could have cooked good BBQ, but regardless 387 00:16:52,680 --> 00:16:55,480 of that, they didn't give anybody that went through that 388 00:16:55,480 --> 00:16:59,640 table a good score. So apparently that was how they 389 00:16:59,640 --> 00:17:02,720 assembled, having kind of 425, you know. 390 00:17:02,720 --> 00:17:06,079 So 25 teams will turn in four, you know, over here, 25 over 391 00:17:06,079 --> 00:17:09,240 here, 25 over there, you know, and it was important to do that 392 00:17:09,240 --> 00:17:12,240 because I guess that helps eliminate the table of death. 393 00:17:12,240 --> 00:17:13,079 Yeah. All right. 394 00:17:13,720 --> 00:17:16,760 Now, you're still figuring out the exact format, right? 395 00:17:16,760 --> 00:17:18,800 It's still a debate. It's a hot debate at the moment. 396 00:17:18,839 --> 00:17:20,960 So you're still going to do all the traditional categories, the 397 00:17:20,960 --> 00:17:23,319 ones that everybody knows and loves. 398 00:17:23,319 --> 00:17:25,720 The brisket, the pork butt, the pork ribs, the chicken. 399 00:17:25,800 --> 00:17:27,200 You might even play with white and dark. 400 00:17:27,200 --> 00:17:29,040 You were talking about with the chicken, which I think is a 401 00:17:29,040 --> 00:17:32,240 great idea, but you are trying to mix it up a little bit. 402 00:17:32,760 --> 00:17:35,680 Yeah, you know, it's it's, you know, and, and we've talked a 403 00:17:35,680 --> 00:17:38,280 lot about this and again, you know, bouncing these things off 404 00:17:38,280 --> 00:17:41,320 of a committee and and really, you know, a lot of this stuff 405 00:17:41,320 --> 00:17:44,080 has been grassroots, right? Traveling around to, you know, 406 00:17:44,080 --> 00:17:47,040 events here and meat stock and talking to teams and 407 00:17:47,440 --> 00:17:50,000 understanding their pain points, things that they don't like. 408 00:17:50,040 --> 00:17:52,600 It kind of keeps coming back to, you know, these things that's 409 00:17:52,600 --> 00:17:55,200 like, ah, you know, the box. You know, you get a lot of mixed 410 00:17:55,200 --> 00:17:57,840 reviews on, you know, the box and maybe doing something a 411 00:17:57,840 --> 00:18:00,040 little bit different. But you know, I know, again, we 412 00:18:00,040 --> 00:18:02,080 were talking upstairs on this. It's like, you know, Aaron 413 00:18:02,080 --> 00:18:04,320 Franklin, the tray, like, you know, when you go to a place 414 00:18:04,320 --> 00:18:07,240 like that, like it's a beautiful tray, you know, so maybe there's 415 00:18:07,240 --> 00:18:08,760 a situation. But yes, keeping the 416 00:18:08,760 --> 00:18:11,640 traditional, you know, we're not trying to create the, you know, 417 00:18:11,640 --> 00:18:13,800 Food Network show where it's like, all right, now you got to, 418 00:18:13,800 --> 00:18:15,920 you know, tie your arm behind your back and you got to cook 419 00:18:15,920 --> 00:18:18,160 barbecue. And, you know, we're trying to 420 00:18:18,160 --> 00:18:19,640 stay away. From He's a crocodile and. 421 00:18:19,880 --> 00:18:21,040 Yeah. So we're trying to keep it 422 00:18:21,040 --> 00:18:25,120 traditional, but yes, the plan would be to probably mix in, you 423 00:18:25,120 --> 00:18:27,400 know, some additional meats, you know, and, and again, we'll work 424 00:18:27,400 --> 00:18:29,720 through that and give everybody, you know, a lot of direction 425 00:18:29,720 --> 00:18:31,600 before so they can prepare and get ready. 426 00:18:31,720 --> 00:18:34,960 Well, if you do go down this path of having all four hand 427 00:18:34,960 --> 00:18:37,200 insurance on one tray and they get handed into a table of 428 00:18:37,200 --> 00:18:40,600 judges and everyone's got kind of got different set times. 429 00:18:40,840 --> 00:18:43,320 Oh man, I'm, I'm sold on this. I think it's great. 430 00:18:43,320 --> 00:18:45,520 But obviously you're working through this process at the 431 00:18:45,520 --> 00:18:48,520 moment and this is just a idea representative of what it might 432 00:18:48,520 --> 00:18:50,640 be, but you are going to try and put a spin on things. 433 00:18:50,640 --> 00:18:53,080 Yeah, for sure. Again, not, not to, you know, 434 00:18:53,080 --> 00:18:55,920 not to the point where it's taking away from, you know, the 435 00:18:55,920 --> 00:18:58,400 way that they've, you know, traditionally done things, you 436 00:18:58,400 --> 00:19:00,320 know, in the competition world, right. 437 00:19:00,320 --> 00:19:03,520 We want to honor that, but, you know, have a little twist on it 438 00:19:03,520 --> 00:19:06,640 where it doesn't take them into something where it's like, you 439 00:19:06,640 --> 00:19:09,640 know, you got to turn it in a certain way that's, you know, 440 00:19:09,640 --> 00:19:13,040 completely unrealistic and it becomes, you know, labour 441 00:19:13,040 --> 00:19:14,520 intensive. But yeah, 100%. 442 00:19:14,600 --> 00:19:18,120 OK, So what you're looking at is a KCBS competition series. 443 00:19:18,120 --> 00:19:20,720 Now, it's not locked in just yet, 100%. 444 00:19:20,720 --> 00:19:23,440 You're still talking to Rod. He's obviously been great, which 445 00:19:23,440 --> 00:19:25,800 is fantastic to hear. But the judges will be using a 446 00:19:25,800 --> 00:19:29,400 unique sort of app based live scoring system with the ability 447 00:19:29,400 --> 00:19:30,880 to give comments right on the app. 448 00:19:31,080 --> 00:19:33,200 That's that's what we're in the process of building, Yeah. 449 00:19:33,200 --> 00:19:35,760 And Rod Rod's been awesome, you know, and we signed an agreement 450 00:19:35,760 --> 00:19:40,720 with with KCBS to take their contest and their season points 451 00:19:40,720 --> 00:19:42,480 winner. And so, you know, that's a 452 00:19:42,560 --> 00:19:45,000 different agreement, but we have signed with them. 453 00:19:45,000 --> 00:19:48,360 So, you know, it was important for us to have, you know, the 454 00:19:48,400 --> 00:19:53,040 £800 gorilla in competition cooking, you know, yeah, 100%. 455 00:19:53,040 --> 00:19:55,680 You know, it's like we're trying to lift everybody in barbecue. 456 00:19:55,680 --> 00:19:57,880 And if, you know, so again, shout out to KCBS. 457 00:19:57,880 --> 00:20:00,240 They've done an incredible job. But yeah, you know, the plan is 458 00:20:00,240 --> 00:20:03,160 to build live scoring, which, you know, treat it like sports. 459 00:20:04,040 --> 00:20:06,200 All right, your judges will be hand selected based on 460 00:20:06,200 --> 00:20:08,800 experience, previous data, a combination of experienced 461 00:20:08,800 --> 00:20:10,600 judges, influencers and pit masters. 462 00:20:10,600 --> 00:20:13,360 You're looking to have a kind of like a well-rounded, experienced 463 00:20:13,360 --> 00:20:16,120 group of people who are involved in BBQ with credibility. 464 00:20:16,760 --> 00:20:18,840 Very similar to our committee, you know, we talked to a lot of 465 00:20:18,840 --> 00:20:22,120 judges and, you know, I, I, we got a good plan in place. 466 00:20:22,120 --> 00:20:25,880 But yeah, it's to, to, again, the World Cup world, right? 467 00:20:25,880 --> 00:20:28,560 Having people that have, you know, a lot of just different 468 00:20:28,560 --> 00:20:30,960 experience, different variety, we think is going to be an 469 00:20:30,960 --> 00:20:33,000 important piece for this. All right, back to the live 470 00:20:33,000 --> 00:20:34,920 scoring. This is a bit of a visual 471 00:20:34,920 --> 00:20:37,360 representation. So this is crazy, right? 472 00:20:37,720 --> 00:20:40,720 As the judges put their scores in, teams are gonna find out 473 00:20:40,720 --> 00:20:42,440 what they got. Yeah, wow. 474 00:20:42,560 --> 00:20:45,240 If you think about, again, sports, and that's been my 475 00:20:45,240 --> 00:20:47,320 background, I'm like, how is this, you know, I mean. 476 00:20:48,040 --> 00:20:49,640 How is it not a thing? Why do we all have to wait 477 00:20:49,640 --> 00:20:51,360 around for three hours for results? 478 00:20:51,360 --> 00:20:53,560 It's like, you know, at least I'm I golf. 479 00:20:53,560 --> 00:20:56,560 So if you ever play in a golf scramble, like it's over, 480 00:20:56,560 --> 00:20:58,320 they're tallying the scores. Everybody's just like, I just 481 00:20:58,320 --> 00:21:00,920 want to go home, you know. So anyway, I know competitions, 482 00:21:00,920 --> 00:21:03,840 you know, sides like that, but man, like imagine you know, the 483 00:21:03,840 --> 00:21:07,600 last Trey being turned in and or there's four trays being turned 484 00:21:07,600 --> 00:21:10,160 in and somebody within that four tray. 485 00:21:10,160 --> 00:21:12,840 And it's moving. Yeah, and it's like, well, Jay's 486 00:21:12,840 --> 00:21:15,840 the last one. If Jay hits a perfect score, he 487 00:21:15,840 --> 00:21:18,680 wins the $1,000,000, right? And now all of a sudden you're 488 00:21:18,680 --> 00:21:21,160 the last trade and you're waiting for that score to pop up 489 00:21:21,160 --> 00:21:23,560 there and boom, perfect score, right? 490 00:21:23,560 --> 00:21:25,960 Like, I get, I mean, I just get chills thinking about that 491 00:21:25,960 --> 00:21:29,800 moment of you winning 1,000,000. I just need to learn how to cook 492 00:21:29,800 --> 00:21:30,520 first. All right? 493 00:21:30,520 --> 00:21:31,480 So you. And me both. 494 00:21:31,760 --> 00:21:34,040 All right, so to wrap up, it's going to be a four day event. 495 00:21:34,040 --> 00:21:36,640 Teams compete on the Friday and the Saturday and the Sunday for 496 00:21:36,640 --> 00:21:40,360 the chance to make the final and win $1 million win it takes all. 497 00:21:40,400 --> 00:21:42,760 Now, just to be clear, $1,000,000 isn't all they're 498 00:21:42,760 --> 00:21:45,000 going to give away, $1,000,000 is what they're going to give 499 00:21:45,000 --> 00:21:47,640 the winner, and then you've got more cash and prizes on top of 500 00:21:47,640 --> 00:21:49,120 that. Yeah, 100%. 501 00:21:49,120 --> 00:21:51,160 You know, we felt it was important, you know, again, 502 00:21:51,160 --> 00:21:54,160 honour traditional BBQ, right, one through 10 on, you know, 503 00:21:54,160 --> 00:21:56,960 kind of all the categories. But yeah, the plan is, you know, 504 00:21:56,960 --> 00:21:59,000 hopefully everybody walks play with the, you know, with the 505 00:21:59,000 --> 00:22:01,000 money in Vegas and just go throw it on black. 506 00:22:01,000 --> 00:22:04,560 All right? He can make 2 million. 507 00:22:05,200 --> 00:22:07,240 Could be a 4 million if you have another cracker, right? 508 00:22:07,640 --> 00:22:09,920 All right, BBQ United. So let's talk about this. 509 00:22:09,920 --> 00:22:12,800 This is happening side by side with what you're doing with the 510 00:22:12,800 --> 00:22:15,280 World Cup. BBQ United It's a digital hub 511 00:22:15,280 --> 00:22:17,480 for BBQ. Tell us a little bit about it. 512 00:22:17,720 --> 00:22:20,240 Yeah, so as I was researching this, you know, I was like, 513 00:22:20,240 --> 00:22:22,400 where do you go for BBQ information? 514 00:22:22,400 --> 00:22:24,880 The digital world's so fragmented, right? 515 00:22:24,880 --> 00:22:27,840 You got, you know, pit masters that have some classes over here 516 00:22:27,840 --> 00:22:30,600 and you got, you can sell some rubs over here, but there wasn't 517 00:22:30,600 --> 00:22:35,640 like a digital BBQ world. And for as big as BBQ was, 518 00:22:35,680 --> 00:22:38,040 right, from a community perspective, it was just 519 00:22:38,040 --> 00:22:39,160 shocking to me. Yeah. 520 00:22:39,160 --> 00:22:43,760 So we've been developing this for 6-7 months now, but yeah, 521 00:22:43,760 --> 00:22:46,400 it's to Unite BBQ. So BBQ, let's go through it, I 522 00:22:46,400 --> 00:22:49,400 agree is very disjointed at the moment and you're trying to tie 523 00:22:49,400 --> 00:22:51,880 it all together. You got different sanctioning 524 00:22:51,880 --> 00:22:54,640 bodies, competition versus home versus restaurants. 525 00:22:54,720 --> 00:22:56,560 It's like they're all very different, right? 526 00:22:56,560 --> 00:22:58,680 This picture is a bit of an illustration of that. 527 00:22:58,960 --> 00:23:01,320 You got Reddit, you got YouTube, you got Facebook groups, you got 528 00:23:01,800 --> 00:23:04,760 bloody online forums. It there's no central location. 529 00:23:04,960 --> 00:23:07,240 Correct. You know, and, and I think you 530 00:23:07,240 --> 00:23:10,000 know, and this is you know exactly what we're building, 531 00:23:10,000 --> 00:23:11,800 right? It's create a profile. 532 00:23:11,800 --> 00:23:14,480 You can register your team, you can promote your business, food 533 00:23:14,480 --> 00:23:17,520 truck catering company, if you have a competition, right. 534 00:23:17,520 --> 00:23:20,080 This is why we're trying to build this is we don't know 535 00:23:20,080 --> 00:23:21,600 where all the competitions are, right. 536 00:23:21,600 --> 00:23:24,440 Even as we started to dive into the international world, it was 537 00:23:24,440 --> 00:23:27,320 like talk to my buddy, he runs talk to my friend over here and 538 00:23:27,320 --> 00:23:29,040 that's what, you know, led us down that path. 539 00:23:29,160 --> 00:23:31,080 Judging side of thing is exploded. 540 00:23:31,080 --> 00:23:34,240 I think we've had 300 judges register their profile, You 541 00:23:34,240 --> 00:23:36,640 know, and just like we've soft launched this, but products, 542 00:23:36,960 --> 00:23:38,320 right? If you have products like 543 00:23:38,320 --> 00:23:40,320 eventually we're going to have something on there where this 544 00:23:40,320 --> 00:23:42,840 becomes you can sell. If you want to reach out to a 545 00:23:42,880 --> 00:23:46,760 pitmaster in your area to learn how to do BBQ, like you can 546 00:23:46,760 --> 00:23:48,480 help. Again, it's how do we help the 547 00:23:48,480 --> 00:23:51,720 whole ecosystem of BBQ, right? But yeah, this is yeah, we're 548 00:23:51,720 --> 00:23:54,640 fired up for this one. OK, it's cool and it's a central 549 00:23:54,640 --> 00:23:57,240 location for people to go to to find out everything. 550 00:23:57,240 --> 00:23:59,960 I mean there is no central database for BBQ at the moment. 551 00:23:59,960 --> 00:24:02,160 It's all segmented through different sensiting bodies. 552 00:24:02,200 --> 00:24:04,360 Yeah, 100%. And even then it's like it's not 553 00:24:04,360 --> 00:24:06,920 consumer LED, right. Every yeah, it's like you go 554 00:24:07,120 --> 00:24:10,320 type in like a brisket recipe. Where do you find, you know, 555 00:24:10,320 --> 00:24:12,960 you, you read somebody's, it's like the top five is typically 556 00:24:12,960 --> 00:24:15,760 what gets clicked on, but nobody else has a chance, right? 557 00:24:15,760 --> 00:24:18,160 So it's like, how do we lift everybody that's got a brisket 558 00:24:18,160 --> 00:24:20,640 recipe on here that anybody can search, right? 559 00:24:20,640 --> 00:24:22,600 And then you throw AI into it where it's like, hey, I'm 560 00:24:22,600 --> 00:24:25,600 looking for a brisket recipe with, you know, a Korean 561 00:24:25,600 --> 00:24:26,880 flavour. Boom. 562 00:24:26,960 --> 00:24:30,480 Here's Jay's from Australia. It's pretty cool, but it is a 563 00:24:30,480 --> 00:24:32,760 work in progress. You're building all this from 564 00:24:32,760 --> 00:24:34,480 the ground up. Yeah, it's a big vision. 565 00:24:34,600 --> 00:24:38,480 Yeah, yeah, it's listen, it's just been the way that I, you 566 00:24:38,480 --> 00:24:42,000 know, that I'm built Like when I see something in an opportunity 567 00:24:42,000 --> 00:24:45,280 that, you know, is not there, like, I don't know, it's like 568 00:24:46,160 --> 00:24:49,160 it's to your point, like sometimes I'm like, man, it's, 569 00:24:49,440 --> 00:24:51,680 it's too much. I should focus on one thing and 570 00:24:51,680 --> 00:24:53,560 I'm like, I can't, you know what I mean? 571 00:24:53,560 --> 00:24:56,440 It's like, you know, because if, if we build 70% of what we're 572 00:24:56,440 --> 00:24:59,360 building, it's still going to be very successful in BBQ if we 573 00:24:59,360 --> 00:25:02,560 build 50% of it, right? Because not everything's going 574 00:25:02,560 --> 00:25:06,640 to hit like we know that, you know, and this, but hopefully 575 00:25:06,640 --> 00:25:09,840 this is where we lift the community and people can see 576 00:25:09,840 --> 00:25:11,440 this. And it's like, man, I'm we're 577 00:25:11,440 --> 00:25:13,880 trying to get help BBQ businesses because, you know, 578 00:25:13,880 --> 00:25:16,760 Daniel Vaughn's talked about how hard it is, you know, for, for 579 00:25:16,760 --> 00:25:19,560 BBQ businesses and there's a lot of them shutting down. 580 00:25:19,880 --> 00:25:23,160 On every level, whether you're a competition BBQ team or a 581 00:25:23,160 --> 00:25:26,320 restaurant or a pit master or even a home cook, right. 582 00:25:26,760 --> 00:25:29,520 Price of meat is extremely expensive right now. 583 00:25:29,680 --> 00:25:32,440 The cost of doing business is outrageous and it's getting 584 00:25:32,440 --> 00:25:34,200 hard. Yeah, and and it's fragmented A. 585 00:25:34,280 --> 00:25:37,360 100% like that's the Expo and the trade show component. 586 00:25:37,360 --> 00:25:40,360 We want to bring in people, you know, from Meta and TikTok and 587 00:25:40,360 --> 00:25:43,080 Shopify so people can learn how to sell products better on their 588 00:25:43,080 --> 00:25:44,640 platform. We want to bring in people at 589 00:25:44,640 --> 00:25:47,760 retailers to do AQ and a with people that have products, 590 00:25:48,160 --> 00:25:49,840 right? Like how do people get better at 591 00:25:49,840 --> 00:25:52,840 business and help each other? But the main goal of this is to 592 00:25:52,960 --> 00:25:57,360 build a centralized database so that you can have 50,100 593 00:25:57,360 --> 00:26:00,040 thousand people on a database that are all BBQ crazy A. 100%. 594 00:26:00,480 --> 00:26:03,400 All right, moving on. So back to the BBQ World Cup. 595 00:26:03,400 --> 00:26:05,240 We've got a couple of announcements to make on this 596 00:26:05,240 --> 00:26:06,640 show, which I'm kind of excited about. 597 00:26:06,720 --> 00:26:08,800 Yeah, this is this breaking news. 598 00:26:08,880 --> 00:26:11,880 All right, number one is this. Who's this cat? 599 00:26:12,080 --> 00:26:15,880 He's not very well known. Yeah. 600 00:26:15,880 --> 00:26:19,240 Post Malone, Not sure if many people have heard of him, but 601 00:26:19,240 --> 00:26:21,280 anyway, you know, he's got a big ranch up in Utah. 602 00:26:22,400 --> 00:26:25,880 They signed up as one of our, you know, one of our Expo 603 00:26:25,880 --> 00:26:27,960 partners. So they'll have an Expo space, 604 00:26:27,960 --> 00:26:29,120 right? They'll be involved, right? 605 00:26:29,120 --> 00:26:32,680 But it's important to know we're looking at this of like, I use 606 00:26:32,680 --> 00:26:34,920 the word open source, right? We're going to have an event. 607 00:26:35,480 --> 00:26:36,680 This isn't going to be exclusive. 608 00:26:36,680 --> 00:26:39,200 This doesn't mean teams are going to be cooking this product 609 00:26:39,200 --> 00:26:43,440 only like it is very much, you know, how do we lift everybody 610 00:26:43,440 --> 00:26:45,000 in barbecue? And that's an important piece. 611 00:26:45,000 --> 00:26:47,960 But they were one of the the first brands that signed up for 612 00:26:47,960 --> 00:26:50,480 an Expo space, you know, to showcase their brand. 613 00:26:50,600 --> 00:26:52,040 Very cool, and you got another one to announce? 614 00:26:52,320 --> 00:26:54,920 Yeah, USA's, you know, they do a lot of, you know, they're 615 00:26:54,920 --> 00:26:57,280 basically military insurance. So if you're a military member, 616 00:26:57,600 --> 00:27:01,400 you know, banking insurance, you know, that's the area that they 617 00:27:01,400 --> 00:27:03,560 play ball in. And you know, we have a 618 00:27:03,640 --> 00:27:05,920 partnership where they'll be their official military Berry 619 00:27:05,920 --> 00:27:09,680 partner of the BBQ World Cup. We got another one with Hertz, 620 00:27:09,680 --> 00:27:11,240 the car rental company. Right. 621 00:27:11,240 --> 00:27:14,600 So that's three big names they've already committed and 622 00:27:14,600 --> 00:27:15,960 you just at the tip of an iceberg. 623 00:27:16,080 --> 00:27:19,160 Yeah, 100%. You know, we've gotten a ton of 624 00:27:19,960 --> 00:27:21,680 a ton of interest. You know, we're working through 625 00:27:21,680 --> 00:27:23,600 it all right now. But I mean, you know, they like 626 00:27:23,600 --> 00:27:25,000 these things are a grind, you know? 627 00:27:25,000 --> 00:27:27,920 I mean, it's all day, all night. All right, so obviously there is 628 00:27:27,920 --> 00:27:29,840 a lot more to do. We hope you've enjoyed this 629 00:27:29,840 --> 00:27:32,960 quick update of where the BBQ World Cup is at. 630 00:27:32,960 --> 00:27:35,840 It's exciting, but you as a person like you, obviously 631 00:27:35,840 --> 00:27:37,760 you're here on a podcast, you're putting your name to this, 632 00:27:37,760 --> 00:27:41,360 You're 100% locked in, You're committed like this is going to 633 00:27:41,360 --> 00:27:44,240 happen. Yeah, I mean, I flow 15 hours to 634 00:27:44,240 --> 00:27:46,080 get here. Come check out your Incredibles 635 00:27:46,080 --> 00:27:49,080 that. 4 hours in a car with me. Yeah, it's a drive all the way 636 00:27:49,080 --> 00:27:50,920 up here. We raced to put this together 637 00:27:50,920 --> 00:27:54,000 and my flights in 30 minutes, you know, back-to-back to 638 00:27:54,000 --> 00:27:55,920 Sydney. And I stopped working in sports 639 00:27:55,920 --> 00:27:57,880 for 20 years. And, you know, it wasn't just 640 00:27:57,880 --> 00:27:59,840 because, you know, I didn't believe in this. 641 00:28:00,240 --> 00:28:02,920 So, yeah, my wife would die. You know, if this doesn't do 642 00:28:02,920 --> 00:28:04,840 well, you know it's be a tough conversation with the missus. 643 00:28:05,760 --> 00:28:07,720 All right, so just to clarify, he's not joking. 644 00:28:07,720 --> 00:28:09,880 His flights in 30 minutes. It takes 10 minutes to get to 645 00:28:09,880 --> 00:28:11,560 the airport, so we're gonna have to go. 646 00:28:11,560 --> 00:28:13,520 Thanks for coming to the studio. Let's get the fuck out of here 647 00:28:13,520 --> 00:28:14,760 quick. Thanks for having me brother, 648 00:28:14,880 --> 00:28:15,120 see ya.