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Hello Chefs, This is Chef's PSA 
podcast. 

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I'm your host, Andre Natera. 
On today's episode, we're going 

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to talk about finding your 
unique style as a chef. 

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Stay tuned. 
So before we get into it, quick 

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update on something that I'm 
working on. 

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I'm doing a super secret popup 
chef in residence. 

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I'll share more on my Instagram 
profile, but coming out of a 

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quick retirement to have some 
fun in the kitchen, I'm excited.

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Have to make sure I could still 
walk that talk. 

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Someone said to me, he said you 
talked a lot of shit on the 

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Internet and on your podcast. 
Can you still do it? 

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Well, we're we're about to find 
out if I still got it. 

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So I'm taking over a restaurant 
really briefly. 

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Chef in residence. 
I did it because I want to have 

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a little fun. 
I do miss the kitchen at times 

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and this allows me to kind of, 
you know, see, see if I could 

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still do it, See if I can still 
hang with the the top dogs in 

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the city. 
More to come on that. 

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I don't want to give away all 
the details, but I will be 

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announcing more soon on Chef's 
PSA social sites. 

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So keep your eyes peeled. 
I'll tell you more. 

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Maybe even for those of you that
are looking for work, you might 

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want to come work with me. 
It'll be short, but we'll have 

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some fun. 
For those of you that are 

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asking, yes, I I do enjoy doing 
these things. 

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Like I do guest chef spots 
occasionally. 

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I did one in Dallas and Jose, I 
still do food festivals when it 

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makes sense, right? 
I'm not representing a kitchen, 

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I'm retired. 
I'm representing Chef's PSA 

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podcast. 
So sometimes it doesn't make 

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sense for me to be out there 
cooking. 

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But for those of you that have 
reached out and said I'd love to

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do a pop up with you, would I be
interested? 

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Yeah, I'd be interested. 
But you know, the fact of the 

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matter is I don't have an army 
behind me like I used to. 

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Chef's PSA is a one man show. 
It's just me. 

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Someone asked me who makes the 
comics. 

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I do, Who writes the captions, 
me, who edits the books, me, who

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edits the podcast and the video 
and the audio and writes the 

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scripts. 
Guess who? 

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Oh yeah, it's all me. 
But in my quest for world 

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domination, I think eventually 
I'm going to have to expand. 

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I have a couple of surprises 
coming up on the podcast. 

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Some collabs. 
I can't share all the details, 

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but I think you'll all be happy.
A lot of people asked me to talk

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on service, a lot of people 
asked me to talk on pastry 

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projects and those episodes are 
coming to. 

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And for those of you that have 
been asked now with regards to 

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the subject matter, finding your
unique style as a chef. 

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When I was a chef, one of the 
things that used to frustrate me

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would be when I hire someone who
has zero experience in the 

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kitchen and maybe I was hiring 
them for something high end, 

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right? 
I've always been a chef of the 

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higher end kitchens and I've 
always had a great team of chefs

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behind me, Extremely talented 
sous chefs, extremely talented 

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chef to cuisines, exec sue and 
so on. 

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And when I run a kitchen, I 
expect greatness. 

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Excellent. 
And we're always pushing to be 

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at the top of the food chain or 
whatever market that we're in. 

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And at times I would get 
frustrated because the new cook 

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would come in and not even fully
understand their own skill set 

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yet like still trembling and 
holding a knife. 

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Can't really dice an onion too 
well and green and then say 

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things like when can I get my 
food on the menu And I'd be 

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like, what's your food? 
And then they'd proceed to tell 

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me and it has nothing to do with
the type of restaurant that I 

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was running. 
So for example, if I was running

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like a high end live fire 
concept restaurant, they'd want 

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to tell me about their famous 
Enchilada casserole or whatever,

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right. 
They said, well, you know, I 

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just came back from the 
Caribbean and I was like, this 

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is into Caribbean restaurant, so
my family's from here. 

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We want, I want to do that food.
It's like, great, that's not 

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this restaurant. 
It'll blow my mind. 

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How many people want to do their
food, their food? 

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They don't even have food. 
Like, they haven't even gotten 

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to the point where they could 
create something that would be 

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on the level of the restaurant 
where they maybe work, right? 

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Because maybe they're, they're 
working as a prep cook and 

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they're like, when can I get my 
dish on the menu? 

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Like, focus on the onion. 
You got to learn how to dice 

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those first, right? 
You got to walk before you can 

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run these steps. 
And then occasionally I'd say, 

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okay, let me see what you got. 
And they put up like this 

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terrible dip. 
They're like, oh fuck, that's 

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not going on the menu. 
No way. 

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I'm, I'm, I'm being, I'm being 
rude, but the reason I share 

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this. 
So there's that. 

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So my advice, if you're going 
into a new kitchen, you kind of 

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got to feel it out a little bit.
Is that kitchen the type of 

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place where it's collaborative? 
Everyone's inputting ideas, and 

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there's a lot of kitchens like 
that. 

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And I I have kitchens like that 
where I would encourage people. 

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We'd have a certain day of the 
week where everyone was intended

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to be putting dishes forward. 
A lot of times they'd be coached

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by some of the sous chefs, but 
we'd look at all the ideas and 

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say, okay, this is actually a 
really cool component, but it 

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didn't mean that the dishes were
getting on the menu. 

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It's just an opportunity to 
express every now and again. 

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So, like, whoa, wasn't expecting
that that dish needs to go on 

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the menu. 
Other places they meet at the 

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end of every night, they review 
the menus, they talk about what 

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they're going to serve the next 
day, and everyone's putting an 

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input. 
And the final result of the menu

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is like this amalgamation of 
ideas from all those that were 

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in their input. 
Other places, they might have a 

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whiteboard where they write 
ideas down. 

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Other places they might have a 
special, and different cooks are

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putting up ideas for the 
special, or maybe they're 

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creating the special for the 
day. 

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They have a rotation. 
Whatever the case may be not all

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kitchens are like that and there
isn't A1 size fits all for every

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kitchen. 
Some kitchens you may never get 

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a dish on the menu type a 
personality chef nothing But my 

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food and other places. 
It's collaboration with the 

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billion dollar question what is 
your food chef run into this 

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problem When I was coming up as 
a cook early on in my career, 

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I've talked about this before. 
My idols were the Charlie 

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Trotters of the world, the 
Thomas Keller's the Ferran, 

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Audrea's. 
You know, I was coming up in the

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late 90s, early 2000s as a cook 
and chef, and so those were the 

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chefs that were the top of the 
food chain. 

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And so I wasn't the only one. 
Every single chef during that 

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time that wanted to make a name 
for themselves were all cooking 

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like Charlie Trotter or Ferran, 
Audrea or Thomas Keller or 

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whoever was at that moment, 
right. 

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Maybe it was Emeril Agasi or 
Norman Bacon. 

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A little bit earlier would have 
been Mark Miller and Dean 

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Ferring and Stephen Pyles, but 
you had all these chefs that 

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were expressing the ideas of 
others. 

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And so a lot of times when 
they'd say I want to do my food,

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you know, I I was guilty of this
too. 

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I remember telling my chef I 
want to do my food and he's like

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present me a dip. 
And I did a dish right under the

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Charlie Trotter cookbook. 
It was a potato tureen. 

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I don't remember what else was 
in it. 

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It was definitely a potato 
tureen that I had made and I 

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served it with a Curry oil. 
I have to go back and look and 

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see what that dish actually was.
I do remember the Curry oil. 

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I remember talking to my chef 
and him saying, why is there 

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Curry oil on this? 
And I said, well, Charlie 

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Trotter does and he's like, you 
ain't Charlie Trotter. 

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So what was my food? 
Was it really my food, or did I 

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just want to serve food that I 
wanted to cop food, that I was 

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inspired food, that I was 
looking at different cookbooks 

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and say that's my food, it's 
not. 

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I want to cook like Charlie 
Trotter, so I'm adopting that as

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mine or whoever the chef 
inspiration was. 

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I want to cook like Gordon 
Ramsay or whoever Gran Accotts 

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or Ron Audria. 
Today you might be wanting to 

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cook like Rene Redzepi or the 
Roca Brothers or whoever, right?

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So what is your food? 
Is your food what you grew up 

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with? 
Is it the food that was in your 

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household? 
Is it what your mom used to cook

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for you or your grandmother or 
your parents? 

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Is it what the neighbor's 
parents used to cook for you? 

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Is it walking up to the little 
shack on the beach and eating 

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the food right there? 
Was it going to the farmers 

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market and coming back with 
something? 

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What is your food? 
A lot of chefs face this 

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identity crisis because they 
don't know what their food is. 

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You could work for years under a
certain chef and you can't wait 

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to get out of their shadows. 
So you could express yourself on

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a plate to do your food, and 
then when the opportunity 

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presents itself, you just end up
cooking like the chef you worked

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for with a slight tweak on it. 
But it's still what you were 

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taught. 
It's a version of what you were 

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already shown. 
If you remember the movie coming

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to America, the first one with 
Eddie Murphy, like they're 

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McDonald's or Mcdowell's, they 
had like their version of the 

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Big Mac or the quarterback. 
I don't know where it was, but 

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it was funny, like the exact 
same thing, just slightly 

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different. 
And a lot of times that's what 

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happens, is you work in a 
restaurant for so long and 

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you've gotten really good at 
preparing a certain style of 

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someone else's vision, and now 
you have your chance set back. 

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What do you do? 
Do you replicate that vision or 

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do you truly have a unique 
style? 

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I don't know. 
They tell you. 

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In most of my experience, when 
I've worked with chefs and they 

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come with these ideas, it's 
normally ideas that they had 

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from the previous restaurant 
where they were this chef's PSA 

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that I say, no matter how well 
you do something, another chef 

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thinks you're wrong. 
And the reason I say that is 

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because when you're coming up in
your career, you're shown 

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something, whether maybe it's in
culinary school and then you get

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out into the real world, or 
maybe it's one of your first 

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jobs and it's a chef that you 
really liked. 

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And they said all stock needs to
have oxtail in it to give it 

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flu. 
I don't know, maybe it's 

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something like that. 
I know my chef said that to me. 

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And so to this day, sometimes I 
put oxtail in my veal stock or 

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in my beef stock. 
I worked for another chef. 

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It's all stock for chicken has 
to be made with whole chickens, 

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and it's shorter because it 
keeps it clear. 

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And I used to do that. 
I don't do it anymore. 

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Or other people were would say 
don't put too much celery in the

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stock. 
And other chefs I've worked for 

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would say you need to make sure 
that you're putting pig's feet 

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and chicken wings and necks. 
There's more collagen in the 

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pig's feet. 
So you got to put that in there,

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got to skim the stock a certain 
way. 

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You got to brush it with 
whatever the case may be. 

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Every chef has a little 
something that they do. 

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Grind the Bolognese mirror, plop
through the meat grinder. 

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Others are like, no, no, you got
to broom. 

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What, by hand? 
No, just put it in the robo 

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coop. 
It's best if you do this. 

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What's the right way? 
I don't know. 

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There There really is no right 
way because someone could argue 

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against it. 
No matter how well you do 

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something, someone else can 
argue against it that their way 

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is better because the end result
is subjective, especially when 

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the person is emotionally tied 
to the product. 

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So coming up in my career, I 
cooked in a lot of Italian 

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restaurants. 
I cooked in a lot of European 

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style restaurants, French, 
etcetera, Mediterranean, 

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Southwest cuisine. 
Also at one point in time was 

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coming up in that Southwest 
cuisine style, ever wanted to 

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cook like Mark Miller and Dean 
Ferry. 

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And when I finally got my 
opportunity at bat and they said

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you could finally express 
yourself and do whatever you 

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want. 
And now I'm the executive chef 

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and I'm at the helm of the 
kitchen, what did I do when I 

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finally was able to do my own 
food? 

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I copied for Anna. 
I started doing bubble food, 

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right? 
So this is like 2005, because 

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that's what I wanted to do. 
Was it my food that I work at El

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Bulli? 
No, but I was fascinated from 

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afar and I had the El Bulli 
cookbooks and I was watching 

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what they were doing and I was 
idolizing that style of cuisine.

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And I wanted to understand the 
alginates, verifications and how

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to make mangoes into a bubble, 
right, and froth up sauces with 

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less a thin or whatever the case
may be, make a spaghetti noodle 

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out of Agar. 
It was fun, right? 

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But it wasn't my food. 
And so little by little I've had

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to start to rediscover who am I 
as a chef? 

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What is my style? 
Is it this or is it that? 

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And sometimes you get hired as a
chef and you take on the 

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identity of the restaurant that 
you're hired in. 

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So an example would be you get 
hired in a Mediterranean 

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restaurant. 
You can't say, well, I do 

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Chinese food, right. 
If that's just not going to 

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work, well, then you're not 
going to be the chef here. 

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So sometimes you adapt to the 
restaurant and to the 

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environment in which you're 
placed in. 

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And other times you run a 
restaurant where you have 

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creative control and not only 
are you driving the brand, 

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you're also driving the identity
of the food and the creativity 

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of chefs struggle with this. 
I know. 

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I struggle with you're always 
influenced by the current trend.

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You're influenced by social 
media, you're influenced by 

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what's on TV. 
Where do your ideas come from? 

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Do you just fall asleep and then
these ideas pop in your brain? 

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Do they come from external 
sources? 

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The reality is almost all your 
ideas are regurgitated from 

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external sources. 
Books, social media, your 

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training, your parents, your 
experiences. 

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Coming up with original ideas is
extremely difficult. 

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You could look at very original 
chefs, like I said, Farhan 

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Audra, he revolutionized the 
world when he came out with the 

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food that he was doing at Obuli.
The molecular gastronomy 

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movement changed the world. 
And I don't know if he copied 

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that and if he did, I don't know
who he copied it from because 

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it's not easy to trace to say, 
oh, he clearly got it from here.

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Or you look at what Renee 
Rinzeppi was doing. 

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He went through the whole 
foraging thing in the Nordic, 

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the New Nordic. 
Where did he get that from? 

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I'm sure historically people 
have always been cooking like 

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that, but professionally, people
weren't cooking like that on 

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that level. 
So he redeveloped that. 

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Thomas Keller being what he did 
in Napa Valley at the French 

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Laundry. 
No one was doing that before 

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him. 
Charlie Trotter, the same thing.

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So some of these greats, the 
mountain Rushmore of chefs, 

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right, they marched to the beat 
of their own drum. 

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They create their own unique 
style and they create and 

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everyone borrows and copies or 
gets inspired by it. 

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I'm no exception to that. 
I borrowed from all of them and 

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then claimed it to be my own 
style. 

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What's the what's the expression
it takes a thief to catch a 

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thief. 
Have you ever heard that people 

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have to know how to steal before
they can catch someone who is 

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also stealing? 
Right. 

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We're all getting inspired by 
social media. 

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00:14:26,650 --> 00:14:29,530
It's it's it's really easy to 
police it now, right? 

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Go back and say, hey, that's the
dish that so and so was serving.

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And so after all this time, I 
would say I was looking that 

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dishes that I was cooking. 
So I'm working on this this 

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menu. 
I talked about it a little bit 

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earlier in the podcast and I'm 
creating this menu and it's 

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basically the greatest hits of 
my career, just modernized for 

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2023 in the environment that I'm
And as I'm going back and 

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looking at dishes throughout my 
career, I'm like, wow, this 

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looks really bad. 
I would not, Sir. 

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I would not played it this way, 
even stuff that was just five 

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years ago or four years ago and 
was very cutting edge at the 

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moment. 
I look at it now and say it 

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looks so dated. 
It was delicious, but it looked 

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dated. 
Plating styles evolved, 

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ingredient trends evolved very 
quick. 

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I would challenge you if you've 
been around long enough. 

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So, you know, I know, I know a 
lot of people. 

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Maybe you're writing culinary 
school, so this might not apply 

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00:15:25,700 --> 00:15:28,940
to you, but go back and look at 
the food that you were making 

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00:15:28,940 --> 00:15:31,540
that you were extremely happy 
and proud with just a few years 

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00:15:31,540 --> 00:15:33,820
ago. 
And look at it today and see if 

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you're still proud of it. 
And I don't mean, like maybe it 

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tasted, but just I'm talking 
about the plating and the 

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aesthetics of it, the style, 
right? 

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So food is like fashion. 
It's always moving forward. 

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00:15:42,950 --> 00:15:45,270
I think it'd be really 
interesting to do with chefs to 

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00:15:45,270 --> 00:15:49,710
say post what you did 10 years 
ago or five years ago, post what

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00:15:49,710 --> 00:15:52,950
you're doing today and do side 
by side my food, five years ago,

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00:15:52,950 --> 00:15:55,630
my food today. 
I think that would be fun. 

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00:15:56,470 --> 00:15:59,150
So you could see how far you can
come, so you could see the 

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00:15:59,150 --> 00:16:01,670
techniques that you've learned. 
You could document your history.

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00:16:02,270 --> 00:16:04,630
You could document what you've 
learned throughout your career. 

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00:16:05,190 --> 00:16:07,910
Much easier, right? 
Keep good notes, get the 

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00:16:07,910 --> 00:16:12,590
Evernote app, log everything, 
take great photos of your food, 

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00:16:12,590 --> 00:16:16,670
make notes and save them for 
later because you're able to 

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00:16:16,670 --> 00:16:18,630
document your career 
progression. 

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00:16:18,910 --> 00:16:20,430
And So what does that boil down 
to? 

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00:16:20,430 --> 00:16:22,550
Right? 
When I came up, as I said, I was

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00:16:22,550 --> 00:16:26,150
working in French and Italian 
restaurants, Mediterranean 

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00:16:26,150 --> 00:16:30,760
style, and so now my food is 
this amalgamation of the thing 

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00:16:30,760 --> 00:16:34,240
that I learned early on on my 
specific stations that I made. 

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00:16:35,160 --> 00:16:36,680
I noticed that's what I like 
cooking now. 

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00:16:36,840 --> 00:16:38,960
That's my food and is it my 
food? 

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00:16:40,000 --> 00:16:42,200
Kind of right. 
That's what I was taught. 

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00:16:42,720 --> 00:16:46,720
It's the best and the things 
that I enjoyed most from what I 

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00:16:46,720 --> 00:16:49,560
was taught as a chef and the 
things that I crave now is like 

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00:16:49,560 --> 00:16:53,640
a properly made lobster bits, 
tornados, rossini gnocchis. 

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00:16:53,680 --> 00:16:56,920
It's not the complex things that
I've made throughout my career 

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00:16:57,440 --> 00:17:00,460
anything. 
The more complex and showy thing

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00:17:00,460 --> 00:17:02,300
are the things I'm most 
embarrassed by now. 

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00:17:03,820 --> 00:17:07,460
And the most simple and 
delicious things are the things 

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00:17:07,460 --> 00:17:10,900
I'm most proud of. 
And I still carry with me the 

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00:17:10,900 --> 00:17:13,220
dichotomy of a shot. 
What's your food? 

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00:17:14,900 --> 00:17:16,900
I don't know. 
You need to find that out 

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00:17:17,099 --> 00:17:18,940
anyway. 
If you want to support the show,

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00:17:19,220 --> 00:17:21,460
you know what to do. 
Make sure you leave five stars. 

343
00:17:21,619 --> 00:17:23,819
If you're watching on YouTube, 
hit the subscribe button. 

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00:17:23,819 --> 00:17:26,540
Make sure you leave a thumbs up.
Go to chefspsa.com. 

345
00:17:26,540 --> 00:17:28,020
You get all the books, all the 
merch. 

346
00:17:28,420 --> 00:17:30,580
Go get the free ebooks. 
We'll see you next week. 

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00:17:31,100 --> 00:17:31,940
Hit the porno music.
